Marketer of the Month: Recent Episodes
Outgrow
“The difficulty”, writes economist John Maynard Keynes, “lies not in the new ideas, but in escaping from the old ones.” In Outgrow’s Marketer of the Month podcast we explore the clash of the old and the new, of actuality and potentiality, and of necessity and abundance. Join us to listen to thought provoking guests ranging from the co-founders of Wikipedia, Tech Unicorn CXOs, Pulitzer Prize winners, Wharton Professors, and Forbes influencers.
He reveals how their cutting-edge on-device AI delivers high performance, low power consumption, and top-notch connectivity while scaling these technologies, which is crucial for future innovation at MWC Outreach.
Watch the full podcast to know more! 👉https://bit.ly/4fu91fL
He shares how the similarities between sports and ventures have helped him understand their synergy and contributed to his personal growth at Collision Conf.
Watch the full episode here 👉https://bit.ly/474JxSh
He discusses the strategic investment in Mobile Virtual Network Operators (MVNOs) at the Total Telecom Congress. He emphasizes how this move can secure any connection to any network.
Watch the full episode here 👉https://bit.ly/3WqOaSY
From VR, AR, and data science to machine learning, discover how these innovations are shaping every aspect of our lives. Are organizations and educational institutions ready for this shift?
Watch the full episode here 👉https://bit.ly/3XmJSg9
He highlights how Tether facilitates the transfer of value from privileged individuals and firms back to humanity through tokenization.
Watch the full episode 👉 https://bit.ly/3AhCzgC
He explains how the virtual world is more centralized, while the metaverse is designed to be more open and decentralized.
Watch the full episode here 👉https://bit.ly/3L9wo0d
She explains that effectively monetizing 5G is crucial for paving the way for 6G. Lawrence emphasizes the need to develop applications that help monetize the 5G network.
Watch the full episode here 👉 https://bit.ly/3Zhm6TT
He delves into the importance of staying focused, effective planning, change management, and modernizing the technology stack in today’s fast-paced world.
Watch the full episode here 👉https://bit.ly/3Sh85Bi
She emphasizes the importance of building a truly diverse team. While the vision for diversity is growing, she stresses the need for more action to turn that vision into reality.
Watch the full episode here 👉https://bit.ly/4dmhksw
Sophie Heller is the Chief Operating Officer of Group BNP Paribas CPBS, where she focuses on creating positive business impacts through improved customer experiences and innovative business models. With a background in strategic consulting and building ventures, she has spent 15 years transforming large organizations.
On The Menu:
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The natural progression from digital ventures to transforming traditional businesses into digital models.
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Addressing challenges of maintaining business relevance in retail banking across multiple countries.
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Success in embedding a customer-first culture and reorganizing teams into customer-focused tribes.
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Using AI to improve marketing campaigns and tailor acquisition strategies for specific segments.
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Ensuring customer privacy while offering personalized services through soft consent methods.
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Mobile apps as central to customer interaction and banking autonomy.
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SophieHeller #BNPparibas #Outgrow #MarketApproach #UserCentric #Marketing #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast
Tune into the Marketer of the Month Podcast for our Rapid-Fire Round, where top experts from Volvo, EY, Vimeo, Wax, Sandbox, Babbel, and other leading companies answer a series of quick, incisive questions. Dive into the real, human side of leadership as these prominent figures reveal candid insights and share their priceless business wisdom.
Sit back, hit play, and discover the personalities behind these influential roles! 👉https://bit.ly/4a62KE7
Utilizing a proof-of-stake model, Wax.io ensures energy consumption equals that of an e-commerce site. Learn more about their sustainable approach to cryptocurrency mining!
Watch the full episode 👉 https://bit.ly/3AhCzgC
He discusses the importance of taking the leap and getting started. He emphasizes that waiting is the mind playing tricks. The key is to push through the hard times and begin your journey.
Watch the full discussion here 👉https://bit.ly/3OYhsEm
They discovered the immense potential of AI in the telecom industry but noted its fragmented nature. Wang emphasizes the need for a unified AI framework to fully harness AI's capabilities in telco.
Watch the full episode here 👉https://bit.ly/3Y0B1RU
Bianca Zwart is the Chief of Staff to the CEO at bunq in Amsterdam, where she has been since August 2022. She has a strong background in communications and public relations, having founded Black & White Communications and I/RISE. She previously served as Head of PR & Communications and Team Lead of User Operations at bunq. On The Menu:1. Strategies employed to scale internationally and focus on localizing for diverse cultures and regulations.2. Approach to achieving profitability by aligning commercial success with user happiness.3. Using AI for anti-money laundering and challenging outdated regulations.4. Automating manual processes to focus human expertise on adding value, especially in search marketing.5. Maintaining simplicity in products and communication to stand out in a complex financial market.6. Blending creative approaches with a can-do attitude in a fast-paced environment.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#BiancaZwart #Bunq #Outgrow #DiverseMarkets #UserCentric #Marketing #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast
She highlights powerful tools and techniques designed to manage and transcend negative thoughts and feelings. By emphasizing that mental well-being doesn't have to limit personal growth, Garten inspires audiences to harness inner strengths for a more fulfilling life journey.
Watch the full episode here👉https://bit.ly/3TukdQl
Tune into the Marketer of the Month Podcast for our Rapid-Fire Round, where top experts from Volvo, EY, Vimeo, Wax, Sandbox, Babbel, and other leading companies answer a series of quick, incisive questions. Dive into the real, human side of leadership as these prominent figures reveal candid insights and share their priceless business wisdom.
Sit back, hit play, and discover the personalities behind these influential roles! 👉https://bit.ly/4a62KE7
Anu Widyalankara is a Payments Strategy and Technology Director at EY, based in London, England. With over 17 years of experience in Financial Services, she specializes in leading and delivering Payment strategy, M&A integration, and new payment product development for financial services and cross-sector payments clients. Her expertise encompasses transactional banking, Generative AI, quantum computing, CBDCs, and digital assets.
On The Menu:
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Discussion of advancements in global real-time and instant payment systems.
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Examination of generative AI's role in transforming transactional banking and payments.
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Importance of clear communication and marketing in driving new technology adoption.
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Strategies for incorporating market trends and insights into consulting services.
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Emphasis on empathy for understanding client needs and delivering tailored solutions.
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Discussion on political and economic factors affecting cross-border payments.
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Strategies for maintaining innovation while adhering to regulatory requirements.
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AnuWidyalankara #EY #Outgrow #InstantPayment #PaymentMarket #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast
He shares groundbreaking insights on how the Metaverse is revolutionizing digital identity and virtual ownership.
Listen to the full podcast now to explore how blockchain is breaking barriers and creating an open, seamless digital world. Don't miss out! 👉https://bit.ly/3L9wo0d
He explains that everyone needs coaches, whether for financial guidance, social and mental well-being, learning a sport, or any other pursuit. Beachum highlights how having a coach can profoundly impact and improve various aspects of life.
Discover more about the importance of coaching with Kelvin Beachum 👉https://bit.ly/474JxSh
Chris Duffey is the Head of GenStudio at Adobe, where he focuses on leveraging cutting-edge technologies like AI, AR, Metaverse, and Web3 to create growth opportunities for brands and organizations. His work bridges technology and creativity, aiming to drive innovation across industries while inspiring future-focused thinking.
On The Menu:
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Exploring AI's role in creativity, emphasizing the distinction between AI and generative AI.
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Adobe's approach to AI ethics through responsibility, accountability, and transparency.
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Addressing artists' concerns about AI, focusing on understanding the aspects that might cause fear.
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How AR, the Metaverse, and AI complement each other in creating personalized, immersive experiences.
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Media's role in connecting society, raising awareness, and shaping public perception of emerging technologies.
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Addressing common misconceptions about AI's role in creativity, emphasizing its potential to enhance and not replace human creativity.
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Need for policies that foster innovation while safeguarding consumer interests.
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ChrisDuffey #Adobe #Outgrow #Creativity #Brands #Ai #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast
Tune into the Marketer of the Month Podcast for our Rapid-Fire Round, where top experts from Volvo, EY, Vimeo, Wax, Sandbox, Babbel, and other leading companies answer a series of quick, incisive questions. Dive into the real, human side of leadership as these prominent figures reveal candid insights and share their priceless business wisdom.
Sit back, hit play, and discover the personalities behind these influential roles! 👉https://bit.ly/4a62KE7
He believes AI is not here to replace but to augment human capabilities, likening it to a second brain. McGuire prefers the term "augmented intelligence" to underscore its role in enhancing human potential and driving innovation.
Watch the full podcast to know more! 👉https://bit.ly/4fu91fL
She explains how conversations with her husband, an ADHD professional in finance, inspired the idea. Drawing parallels between investment diversification and workforce diversity, Dunne highlights the importance of employers diversifying their talent pools, especially with the future influence of AI and emerging technologies.
Watch the full episode here 👉https://bit.ly/3XmJSg9
Philipp highlights the importance of efficiency and waste reduction in combating climate change. He shares how his firm is heavily invested in E-sim technology, which boasts a 42% carbon reduction advantage compared to traditional plastic SIM cards.
Watch the full episode here 👉https://bit.ly/3WqOaSY
Eliott Wertheimer is the co-CEO of VanMoof and LAVOIE, with a background in founding FuroSystems. He has worked as an EV Charging Technologies Consultant at Zebra Fuel. Eliott holds a Master's Degree in Innovation, Entrepreneurship, and Management from Imperial College London and a Master's Degree in Aerospace Engineering from the University of Bristol.
On The Menu:
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Overcoming internal tensions at VanMoof through transparency, communication, and fostering teamwork.
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Importance of business model innovation, aesthetics, and intuitive features in the e-bike industry.
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Commitment to sustainability, including better supply chain practices and a future aim for net-zero carbon emissions.
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Navigating the complexities of scaling hardware and software products efficiently.
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Building a community through clear brand values and product excellence, especially in rebuilding trust.
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Financial and brand damage from recalls, emphasizing the importance of preventive measures.
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EliottWertheimer #VanMoof #Outgrow #ReMarket #Brands #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast
Fabian Astic is a Managing Director and the Global Head of Decentralized Finance & Digital Assets, Cyber Credit Risk, and AI Analytics at Moody's Investors Service. With over 18 years of experience, he leads the group responsible for Moody's preparedness for the digitalization of the global economy, focusing on transformative technologies like AI and blockchain.
On The Menu:
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Overseeing analytical and business preparedness for digital economy technologies like AI and blockchain.
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Challenges in digital finance include interoperability and the development of stable digital cash alternatives.
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Need for control over technology, legal, regulatory, and behavioral aspects to manage risks effectively.
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The disparity between supply-side readiness and demand-side understanding requires education and demystification efforts.
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Importance of expansion of digital assets to merge with traditional finance and leverage decentralized finance benefits.
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Continuous publication of research on AI, digital finance, and their intersections to inform market participants.
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FabianAstic #MoodysInvestor #Outgrow #Market #MarketTrends #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast
Tune into the Marketer of the Month Podcast for our Rapid-Fire Round, where top experts from Volvo, EY, Vimeo, Wax, Sandbox, Babbel, and other leading companies answer a series of quick, incisive questions. Dive into the real, human side of leadership as these prominent figures reveal candid insights and share their priceless business wisdom.
Sit back, hit play, and discover the personalities behind these influential roles! 👉https://bit.ly/4a62KE7
Discusses how HubSpot is continuously enhancing its functionality and addressing product gaps at the HubSpot Elite Agency. These improvements help businesses overcome obstacles and streamline operations. Jeffers also touches on the importance of Salesforce as a platform.
Watch the full episode here 👉https://bit.ly/4cPPqom
He explains that while digital objects cannot be programmed, tokenized objects offer programmability. Furthermore, tokenized objects are the only items on earth that can be transferred virtually from one person to another at no cost, with the recipient instantly knowing they have received the genuine article.
Watch the full episode 👉 https://bit.ly/3AhCzgC
Living by the quote "If you can't see it, you can't be it," she emphasizes the importance of providing women with the right tools to climb into leadership roles. Green highlights the necessity of making it easier for females to enter and thrive in this traditionally male-dominated industry.
Watch the full episode here 👉https://bit.ly/4dmhksw
Marc Minguella is an Executive Partner at IBM Consulting, specializing in Innovation and Digital Transformation with over 20 years of experience. He has a proven track record in defining and executing business and IT strategies for major companies like CaixaBank, Catalonia government, General Electric, Sony, and Panasonic, both as an internal and IBM external consultant across Europe.
On The Menu:
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Crucial role of customer experience in Digital Transformation.
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AI’s huge potential, creating new business models and revenue streams.
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Scaling AI beyond POCs, ensuring ethical governance.
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Importance of AI and data governance, creating customer-specific models.
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Embracing diversity in perspectives, and enhancing problem-solving.
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Using the OKR framework to manage short and long-term goals.
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MarcMinguella #IBM #Outgrow #Market #Transformation #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast
Hugo Coelho is the Digital Assets Regulatory Lead at the Cambridge Centre for Alternative Finance at Cambridge Judge Business School and Financial Innovation for Impact (Fii), with a background that spans policy advising and financial market analysis. Previously, he served as Director of Policy for Europe and the UK at Binance and Partner at Forefront Advisers.
On The Menu:
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Approach to Regulation: Evidence-based, facilitating exchange of views among regulators.
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Digital Tools: Development of tools like the Bitcoin electricity index and stablecoin mapping.
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Political Priorities: Intersection of digital and green finance as top political priorities.
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Balancing Innovation: Ensuring regulations are tech-neutral and understanding industry dynamics.
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Digital Finance Integration: Role in defragmentation of financial markets and capital market integration.
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Privacy Concerns: Potential privacy issues with Central Bank digital currencies.
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Program Marketing: Strategies to attract regulators to the digital assets program.
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HugoCoelho #CambridgeJudgeBusinessSchool #Outgrow #Fianance #DigitalAssets #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast
Tune into the Marketer of the Month Podcast for our Rapid-Fire Round, where top experts from Volvo, EY, Vimeo, Wax, Sandbox, Babbel, and other leading companies answer a series of quick, incisive questions. Dive into the real, human side of leadership as these prominent figures reveal candid insights and share their priceless business wisdom.
Sit back, hit play, and discover the personalities behind these influential roles! 👉https://bit.ly/4a62KE7
She explains that innovation demands changes in the existing system, which may not always be well-received or correct. Wang emphasizes the importance of balancing risk-taking with justifying ROI, and the need to stay ahead of the curve.
Watch the full episode here 👉https://bit.ly/3Y0B1RU
Parag Parekh is the Global Chief Digital Officer at Ingka Group | IKEA, based in Malmö, Sweden. With over 20 years of experience in digital leadership across retail, consumer products, and industrial sectors, he has held influential roles at companies such as Adidas, GE, Honeywell, and Tata. Parag has an MBA in Information Technology from NMIMS and completed executive development at Harvard Business School.
On The Menu:
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Introduction to IKEA's launch on the GPT store and initial interaction metrics.
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Journey from brick-and-mortar to seamless omnichannel retailing.
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"Front Days" initiative and its role in understanding and improving customer experiences.
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Strategies for identifying and nurturing high-potential talent in digital teams.
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Overview of IKEA's commitment to sustainability in digital initiatives.
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Use of IKEA Family membership engagement as a key performance indicator.
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ParagParekh #Ikea #Outgrow #Furnishing #Furniture #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast
He emphasizes the importance of staying focused, strategic planning, and aligning with business goals. De Boer highlights the need to bring innovative solutions that augment the frontline and enhance workforce capabilities.
Watch the full episode here 👉https://bit.ly/3Sh85Bi
For Don, the true measure of AI product success lies in the value generated, human integration, and positive transformation of business models. Enhancing efficiency, and productivity, and creating new revenue streams are critical metrics.
Watch the full podcast to know more! 👉https://bit.ly/4fu91fL
Daniel Flowe is a Technology Evangelist specializing in Identity, Onboarding, and Compliance, and a dedicated DEI Advocate. He leads Digital Identity initiatives at the London Stock Exchange Group (LSEG) in Raleigh, North Carolina. With over four years at LSEG, Daniel has progressed through various roles, contributing significantly to the company's digital identity strategy.
On The Menu:
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Financial crime and fraud are heavily linked to identity verification failures.
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Generative AI poses threats; need for new methods to verify authenticity.
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Importance of verifying beneficial ownership to combat shell company misuse.
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Enhancing security and user experience by giving control back to individuals.
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Shift from direct selling to engaging customer-focused content creation.
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Identity verification spans the entire customer lifecycle, not just initial onboarding.
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Ensuring compliance while focusing on enhancing customer satisfaction and growth.
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DanielFlowe #LondonStockExchange #Outgrow #DigitalMarket #MarketFrauds #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast
Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from Volvo, Ey, Vimeo, Wax, Sandbox, Babbel, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom.
So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/4a62KE7
The unique content and experimental creations you'll find in Sandbox are unparalleled. Let's embrace this exciting journey together. There's nothing like it out there, and it's attracting a wave of new users and creators!
Watch the full episode here👉https://bit.ly/3L9wo0d
She emphasizes that in the last five years, we've come to understand that everyone is somewhere on the spectrum of anxiety, depression, or ASD and that it's all okay.
Watch the full episode here 👉https://bit.ly/3TukdQl
He identifies three key reasons: the lack of communication between IT and OT departments, the scarcity of skilled professionals, and the absence of a solid foundational strategy. Understanding these challenges is crucial for organizations looking to embark on successful IoT journeys.
Watch the full episode here👉https://bit.ly/4aTSG0k
Evelien Witlox is the Director of Digital Euro at the European Central Bank, known for her energetic leadership and expertise in managing large, international teams and partnerships. She champions future-oriented strategies with a results-driven approach, pushing teams and organizations to excel beyond current limits.
On The Menu:
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Evolution of cash to digital form and its importance in a digitizing world.
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Reducing dependence on non-European payment providers and maintaining currency independence.
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Interaction with stakeholders and the public to shape the digital euro.
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Significance of societal agreement and legislation for the digital euro.
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Long-term goals include successful legislation, implementation, and offering an alternative choice.
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Ensuring user-friendliness and security in the digital euro's design.
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EvelienWitlox #EuropeanCentralBank #Outgrow #Banking #CurrencyMarket #MarketGrowth #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast
He explains how this hidden tax impacts every business and reveals how only a few firms are granted special privileges by governments to handle currency exchange.
Watch the full episode 👉 https://bit.ly/4bLpKZD
He discusses the concept of lean manufacturing and the inspiration behind creating a platform where users can find the best supply chains in the world that have embraced technology for outsized impact. Currently, there are 153 lighthouses on this platform, showcasing the pinnacle of tech-driven supply chains.
Watch the full episode here 👉https://bit.ly/3Sh85Bi
He shares how he started at a Top Hat company, left school to pursue sales and marketing, and navigated a roller coaster of a journey to achieve his current success. Jeffers provides valuable insights and learnings from his entrepreneurial path.
Watch the full episode here 👉https://bit.ly/4cPPqom
Charith Mendis is the Head of the Worldwide Banking Industry for Amazon Web Services (AWS), where he oversees global banking industry activities. With over 15 years of experience in financial services across Asia, EMEA, and North America, he helps banking and lending organizations leverage cloud capabilities to innovate and transform their operations.
On The Menu:
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AWS's role in enhancing call center operations, personalization, operational efficiency, and risk understanding.
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Tailored strategies for banks' unique needs, focusing on end goals and specific use cases.
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Regulations as a constant, not a hindrance, to cloud adoption in the banking industry.
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Emphasis on AWS's security measures, encryption methods, and customer-defined data storage practices.
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Integration of generative AI, shifting towards conversational interfaces and NLP.
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The importance of working backward from the customer needs to avoid rework and inefficiencies.
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Enhancing operations through hyper-personalization, propensity models, lending operations, and call center capabilities.
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CharithMendis #AmazonWebServices #Outgrow #Banking #GamingGrowth #MarketGrowth #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast
She discusses how AI is revolutionizing the telecommunications industry at MWC. She highlights how AI not only reduces costs but also opens up new revenue streams, driving innovation and efficiency.
Watch the full episode here 👉https://bit.ly/3Y0B1RU
He highlights how it grants genuine ownership to creators who contribute content, revolutionizing the way we think about digital assets.
Watch the full episode here👉https://bit.ly/3L9wo0d
Schulte highlights the importance of providing security technology that ensures all customers can enjoy its benefits. He explains IoT as connecting everything that runs on power, showcasing the future of interconnected devices.
Watch the full episode here 👉https://bit.ly/3WqOaSY
Antoine Le Nel is Chief Growth and Marketing Officer at Revolut, a leading fintech company. With a background in growth, marketing, and analytics, Antoine is dedicated to empowering financial freedom and access. He spearheads global growth strategies for both B2C and B2B offerings, overseeing Marketing, Communications, Analytics, and Growth Partnerships.
On The Menu:
- Discussion on balancing growth, marketing, and analytics in a cohesive strategy.
- Importance of a solid analytical foundation for effective growth and marketing.
- Brand marketing as a catalyst to support growth driven by analytics.
- Applying insights from gaming to FinTech, emphasizing product quality.
- Approaches to resonate with different industry audiences, focusing on consumer services.
- Navigating outdated banking regulations while maintaining customer trust.
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AntoineLeNel #Revoult #Outgrow #Gaming #GamingGrowth #Growth #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast
Bernhard Kowatsch is the Head of the Innovation Accelerator at the UN World Food Programme, a Social Entrepreneur, an ex-BCG consultant, and a TED speaker. He founded the WFP Innovation Accelerator in 2015, leading it to become the world's largest social impact startup accelerator. He holds a degree from HEC Paris and is a recognized thought leader in social impact innovation and technology.
On The Menu:
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Changing perceptions on innovation's role in solving global challenges.
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Encouraging risk-taking and collaborative problem-solving within the organization.
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Strategies for attracting partners, funders, and innovators.
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Effective storytelling and personal marketing for social impact entrepreneurs.
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Importance of mentorship and peer support in overcoming startup challenges.
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Trends towards more professional and impactful philanthropic investments.
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Selection criteria and goals for impactful solutions in humanitarian issues.
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BernhardKowatsch #UNWorldFoodProgramme #Outgrow #BigData #Hunger #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast
He shares how the main goal of his product is to help millions of people, not just the elite, to read and learn the language they wish to. He emphasizes Babbel's mission to make language learning accessible and inclusive for everyone.
Watch the full discussion here 👉https://bit.ly/3OYhsEm
He discusses how NFTs serve as the primary way blockchain games generate income and the innovative possibilities of programming these microcomputers.
Watch the full episode 👉 https://bit.ly/4bLpKZD
He also highlights significant shifts in the industry of transportation as a service, emphasizing how these innovations will reshape our future.
Watch the full episode here👉https://bit.ly/4aTSG0k
Jonathan Daglish is a Senior Manager and the Intelligence Services Centre Lead at Deloitte. He holds a Master's degree in Terrorism, Crime, and Global Security and has extensive experience in intelligence and risk advisory roles, including previous positions at Dataminr and TorchlightGroup Ltd.
On The Menu:
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AI-Powered Social Listening: Preparation for risks using AI.
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Future Landscape of Decision-Making: Interconnectivity and data points shaping decision processes.
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Effective Risk Detection with AI: Technologies like NLP and NER in risk identification.
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Differentiation in Competitive Market: Partnerships with startups and tech companies.
-
Content Marketing Strategies: Snapshot posts, white papers, and event hosting.
-
Fostering Innovation: Collaborations and unrestricted product development.
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JonathanDaglish #Deloitte #Outgrow #AiStrategy #AI #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast
Dragoș Tudorache is a Member of the European Parliament and chairs the Special Committee on Artificial Intelligence in the Digital Age. He began his career as a judge and later held key positions at the OSCE and UN missions. He managed strategic projects at the European Commission, including the Schengen Information System and VIS.
On The Menu:
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Twin objectives of fostering AI innovation and protecting societal interests.
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Complexities and importance of global collaboration in AI development.
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An open-minded approach to policymaking from varied legal and leadership experiences.
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Essential strategies and tactics for achieving balanced outcomes.
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Role of the Digital Services Act (DSA) and AI Act in mitigating fake news.
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The transversal nature of AI affects all economic sectors and societal interactions.
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Navigating geopolitical competition and standard-setting in AI.
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DragosTudorache #EuropeanParliament #Outgrow #Cooperation #EuropeanGovernment #AI #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast
He delves into how Sandbox leverages blockchain technology and NFTs to create a fully gated experience. He discusses the innovative equipment that enhances user experience and expands player engagement, pushing the boundaries of what's possible in the gaming world.
Watch the full episode here👉https://bit.ly/3L9wo0d
Frédéric Mazzella, founder of BlablaCar, is also co-founder of Captain Cause, which allows companies to finance environmental and/or social associative projects. He is a regular speaker at leading international conferences and in the media, where he comments on the fast-changing mobility landscape, entrepreneurship, global marketplaces, and building trust in online communities.
On The Menu:
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Minimal adaptation is needed due to the universal nature of car ownership and mobile networks.
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Necessity to decarbonize transport to address climate change and ensure future mobility.
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Use diverse KPIs based on campaign goals, targets, and communication methods.
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Ensure your product will make the world better to sustain motivation through challenges.
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Focus on efficiency and automation to handle repetitive tasks, staying creative and adaptive.
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Stay frugal and efficient, symbolized by the ability to live simply while building the company.
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Building a robust trust network was essential for user confidence in carpooling with strangers.
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FredericMazzella #BlaBlaCar#Outgrow #Metrics #Success #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast
Ariel shares the trajectory that led meditation to be widely recognized. She delves into how meditation has evolved to become a significant part of pop culture, transforming the way we understand and practice mindfulness.
Watch the full episode here 👉https://bit.ly/3TukdQl
One of the biggest hurdles is often the ability to be coachable. Being open to feedback and guidance from others can make a world of difference in how a founder navigates their path.
Watch the full episode here! 👉https://bit.ly/3Ted0np
Wendy Nather is the Director of Strategic Engagements at Cisco, leveraging over 40 years of IT operations and security expertise. With experience in financial services and industry analysis, she excels in security program management, threat intelligence, risk analysis, and incident response.
On The Menu:
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Discussed the importance and challenges of incorporating threat intelligence in security strategies.
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Preferred the FAIR model for conducting risk assessments and engaging business leaders.
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Emphasized dialogue with non-technical stakeholders to align on risk probabilities and impacts.
-
Described complexities and creativity required in implementing Identity and Access Management solutions.
-
Highlighted automation of incident detection and freeing up SOC personnel for complex tasks.
-
Suggested creative and low-cost security measures for resource-limited organizations.
-
Emphasized managing AI risks with traditional software security practices and addressing AI model integrity.
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WendyNather #Cisco #Outgrow #Ai #CyberScams #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast
Quigley predicts that the next frontier for video games will be augmented reality (AR). However, he acknowledges that current AR technology, such as the new Apple goggles, faces challenges like high price points and user discomfort.
Watch the full episode 👉 https://bit.ly/4bLpKZD
Annika Hauptvogel is the Head of Technology & Innovation Management at Siemens, recognized as a 40 under 40 Capital leader and a visionary by BCG & Handelsblatt and Business Insider. With a career at Siemens spanning nearly nine years, she leads strategy and innovation, focusing on sustainable technologies. She has previously managed R&D projects, digital services for rail systems, and strategic initiatives for the CEO.
On The Menu:
-
Describes how KPIs are important for measuring the success of industrial metaverses.
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Reassures the positive impact of AI on jobs and the workforce.
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Overview of the innovation ecosystem and its impact on fostering collaboration.
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Details on external partnerships and open innovation campaigns.
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Approach to handling technical regulations, standardization, and quality management.
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Describes Siemens' marketing strategy aligned with business goals.
-
Addresses challenges and solutions in managing innovation in a large organization.
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AnnikaHauptvogel #Siemens #Outgrow #Ai #Sustainability #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast
For over 2000 years, it has been the tool for observing ourselves before anything else. Join the discussion on the timeless practice that continues to empower self-awareness and mindfulness.
Watch the full episode here 👉https://bit.ly/3TukdQl
She also shares her eclectic taste in books, movies, and music, acting as a catalyst for triggering new ideas. Join the conversation on creativity and inspiration in the business world!
Watch the full episode here! 👉https://bit.ly/4aAF3E0
Joshua Tucker is a Professor of Politics at New York University, where he is also an affiliated Professor of Data Science, Russian, and Slavic Studies. He serves as the Director of NYU’s Jordan Center for the Advanced Study of Russia and co-director of the NYU Center for Social Media and Politics. His research focuses on comparative politics, mass politics, and the impact of social media on political behavior.
On The Menu:
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Generative AI reduces content production costs, influencing election campaigns and foreign interference.
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Importance of cross-disciplinary partnerships in digital democracy research.
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Difficulties in changing entrenched political attitudes and affective polarization.
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Changes in Twitter data access for academic research under new ownership.
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A shift from social graphs to engagement-maximizing algorithms in content delivery.
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Implications and concerns of banning TikTok in the US from a democratic perspective.
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Zelensky's efforts to garner international support through diplomacy and technology.
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JoshuaTucker #NewyorkUniversity #Outgrow #Tech #MarketerOfTheMonth #Marketing #MarketingTactics #Outgrow #Democarcy #Podcastoftheday #MarketingPodcast
Kelvin Beachum discusses the United ABA Academy's groundbreaking work in removing entry barriers for black and brown children in the aviation industry. This initiative plays a crucial role in diversifying the sector, which is a significant player in the economy. Join the conversation on creating equal opportunities in aviation at Collision Conf!
Watch the full episode here! 👉https://bit.ly/3Ted0np
He shares how all four co-founders quit their jobs to start the music-learning platform, realizing that language learning was ripe for innovation. Join the discussion on transforming language education with Babbel's innovative approach!
Watch the full discussion here 👉https://bit.ly/3OYhsEm
This tool enables the visualization of any data and provides notifications on specific conditions, granting individuals without development skills the full power of IoT. Join the discussion on democratizing IoT for all!
Watch the full episode here👉https://bit.ly/4aTSG0k
He emphasizes the goal of reaching new audiences, citing New Hampshire as an example. By conducting surveys and pinpointing these pockets, Thompson aims to expand The Atlantic's reach and impact.
Watch the full episode here 👉 https://bit.ly/3UnpCrK
She emphasizes that transparency fosters trust and fairness in organizations. Additionally, Bernstein discusses how diversity in the decision-making process leads to better outcomes, as varied perspectives contribute to more informed and equitable decisions.
Watch the full episode here 👉https://bit.ly/3tIguF2
He highlights its impact on various aspects, including packaging and product delivery. Join Julien as he explores how IoT is revolutionizing the logistics industry, enhancing efficiency, and transforming the way goods are packaged, tracked, and delivered.
Watch the full episode here👉https://bit.ly/4aTSG0k
Neil Patel is the co-founder of Crazy Egg and Hello Bar. A New York Times bestselling author, he is recognized by The Wall Street Journal as a top influencer on the web and by Forbes as one of the top 10 marketers. He has helped major companies like Amazon, Microsoft, and Google grow through innovative marketing strategies. He is passionate about sharing his expertise in marketing and driving business growth through engaging data-driven content.
On The Menu:
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Consistency, collaborations, and trending topics drive podcast growth.
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A/B testing thumbnails, engaging hooks, and frequent cuts increase YouTube engagement.
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Traditional SEO remains crucial, but appearing in AI-driven queries like ChatGPT is becoming essential.
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Use analytics to identify low-hanging fruits, optimize funnel drop-offs, and enhance channel performance.
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High-quality, relevant content is vital for maintaining audience interest across platforms.
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Utilize Google Trends to identify and capitalize on popular topics for content creation.
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NeilPatel #CrazyEgg #Outgrow #HelloBar #MarketerOfTheMonth #InfluencerMarketing #MarketingTactics #Outgrow #Podcastoftheday #MarketingPodcast #MicroInfluencers
He emphasizes the lack of understanding around this distinction and its impact. Quigley shares how this realization sparked the idea of using blockchain for video game virtual item trading, aiming to increase adoption. Join the conversation as he discusses the transformative potential of blockchain technology in revolutionizing digital asset ownership and trading.
Watch the full episode 👉 https://bit.ly/4bLpKZD
He discusses the company's vision of empowering creators through new technology. He highlights the importance of providing creators with a seamless experience.
Watch the full episode here👉 https://bit.ly/4bKwg2X
Phil Walsh is the Chief Marketing Officer at Turing, the world’s first AI-powered tech services company. With over 25 years of experience in IT, healthcare, pharma, medical devices, and software, he excels in building high-performing marketing teams that deliver data-driven insights and creative solutions. Formerly the CMO of AKASA and a marketing leader at Cognizant, he has successfully increased brand recognition and managed large international sponsorship deals.
On The Menu:
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The transition from traditional tech and AI startup to Turing's AI-driven services.
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AI as a tool to augment and enhance human potential and productivity.
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Leveraging global talent pools for faster and more effective solutions.
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Emphasis on brand, product marketing, communications, and marketing operations.
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Ensuring marketing strategies align with client needs and stages in the journey.
-
Combining digital strategies with personal, relationship-building events.
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PhilWalsh #Turing #MarketerOfTheMonth #AiInnovation #MarketingTactics #Outgrow #Podcastoftheday #MarketingPodcast
He shares how, despite initially feeling late to the game, he's now sought after by people curious about that era. Levy draws a parallel, suggesting that those writing about AI today will likely be asked the same question in the future, highlighting the rapid evolution of technology and the importance of documenting its history.
Watch the full episode here 👉 https://bit.ly/45rvHH8
Fernando Dominguez Pinuaga, Vice President of Sandbox AQ, is a passionate innovator and strategist dedicated to leveraging AI and quantum technologies to address global challenges. Formerly a professional rugby player for the Spanish National Team, his diverse experience spans energy, aerospace, transportation, and robotics across three continents.
On The Menu:
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Athletic background shapes leadership and innovation approach in tech.
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Example of quantum navigation using AI to enhance magnetometer accuracy.
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International collaboration to modernize cryptography across devices.
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Importance of scalability and diversity in solving large-scale problems.
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Empathy and understanding enhance collaboration among diverse team members.
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Facilitates innovation and collective problem-solving within the community.
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FernandoDominguezPinuaga #SandboxAQ #MarketerOfTheMonth #RugbyPro #Payroll #Outgrow #Podcastoftheday #MarketingPodcast #AiInnovation
Harnessing the power of interactive demos on websites adds a new dimension to showcasing products. Companies like Trainual and Postscript excel in providing immersive experiences, bridging the gap between website browsing and hands-on product exploration, and captivating users with innovative demonstrations.
Watch the full episode here! 👉https://bit.ly/4bWmo5E
She highlights how senior staff members at Wolff Olins create a comfortable environment and effectively convey the company's values. Ashman's insights shed light on how these rituals shape the company culture and enhance the overall employee experience.
Watch the full episode here! 👉https://bit.ly/4aAF3E0
He discusses the importance of ensuring a diverse pool of candidates from various backgrounds in this critical sector of the economy. Join Kelvin as he shares insights on how to promote inclusivity and diversity in aviation, ensuring a vibrant and sustainable future for the industry.
Watch the full episode here! 👉https://bit.ly/3Ted0np
Benoit Menardo, Co-Founder of Payflow, is passionate about leveraging technology to innovate financial solutions. With a strong interest in entrepreneurship, Benoit also serves as an investor at Lanai Partners and Sketchnote Partners, supporting startups and fostering innovation.
On The Menu:
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Focus on empowering employees by allowing access to earned wages, and fostering financial responsibility and control.
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Critical reliance on payroll data integration for instant calculations and seamless service delivery.
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Employee-controlled data sharing ensures privacy and service efficacy, with strict opt-in protocols.
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Exposure to global trends in AI and blockchain, offering strategic insights despite indirect relevance to PayFlow’s market.
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API adoption, open banking, and instant transactions are pivotal for service efficiency and user satisfaction.
-
Navigating regulatory landscapes by partnering with compliant financial service providers to avoid direct financial regulation.
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BenoitMenardo #PayFlow #MarketerOfTheMonth #InstantCash #Payroll #Outgrow #Podcastoftheday #MarketingPodcast #Marketing
She highlights two common issues: differences of opinion at various levels and varying expectations for outcomes. Ashman emphasizes that Wolff Olins works diligently to prevent such challenges from arising, ensuring smooth and successful project execution.
Watch the full episode here 👉https://bit.ly/4aAF3E0
Motoo Nishihara is the Corporate Executive Vice President, CTO (Executive Officer), and Member of the Board at NEC Corporation. With over 12 years at NEC, he leads the company's global innovation efforts, and his focus on open innovation has led to the establishment of NEC Israel Research Center and NEC Laboratories India, advancing collaborative solutions.
On The Menu:
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Exciting Innovations: Compact, powerful model with rapid response and facial performance.
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Optical Fiber Sizing: Utilizing fibers for data communication and networking.
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Collaboration Approach: Fostering alignment through resource allocation.
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Research Areas: Focus on AI, security, and networking for future growth.
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Open Innovation: Advantages include funding increase; challenges involve governance.
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Future Opportunities: AI, quantum computing, and 5G/6G networking are promising.
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MotooNishihara #NECCorporation #MarketerOfTheMonth #FutureTech #Technology #Outgrow #Podcastoftheday #MarketingPodcast #Marketing
Explore the mindset of investors seeking unique business traits, from scalable customer acquisition to community-driven product development, aiming to uncover exceptional investment opportunities beyond conventional strategies.
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She discusses how understanding and labeling emotions can unlock a variety of tools and techniques to overcome challenges. By acknowledging and contextualizing feelings, individuals can gain insights and develop strategies to navigate their emotional landscape more effectively.
Watch the full episode here 👉https://bit.ly/3TukdQl
He emphasizes the importance of tapping into the expertise of Turing's talent cloud, including developers, data scientists, and engineers. By fostering two-way communication and attending conferences, Turing stays at the forefront of AI trends. Phil focuses on creating thought leadership content to showcase Turing's expertise and help clients navigate the evolving AI landscape.
Watch the full episode here! 👉 https://bit.ly/3itaIRT
She emphasizes the need to recognize divergent thoughts and stop them when they become harmful. Join Ariel as she shares insights on how meditation can help you achieve mental clarity and peace.
Watch the full episode here 👉https://bit.ly/3TukdQl
Subho Mukherjee, Vice President and Global Head of Sustainability brings two decades of senior leadership experience in sustainability, strategy, technology, and innovation management. Leading Nokia's global sustainability strategy, he is passionate about leveraging technology to create impactful change.
On The Menu:
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Embedding sustainability into core business operations and technology advancement.
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Accelerating emission reduction targets through collaborative efforts and long-term commitments.
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Leveraging technology to address environmental, social, and governance challenges.
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Learning from cultural diversity to accelerate sustainability initiatives globally.
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Promoting digitalization as a key tool for climate change mitigation and sustainability.
-
Highlighting energy and oil and gas sectors' potential for digital-driven decarbonization.
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SubhoMukherjee #Nokia #MarketerOfTheMonth #Sustainability #Decarbonisation #Profitability #Outgrow #Podcastoftheday #MarketingPodcast #Marketing
Understanding who you serve, how you help, and the value you create is crucial. Establishing a framework and structure, and enhancing the customer experience through clear communication and analytics, unlocks significant value.
Watch the full episode here 👉https://bit.ly/3yjJk0m
This enables them to make real-time, data-driven decisions. Using predictive analytics and embracing the GPT craze, Turing helps clients harness the power of AI to drive innovation and achieve their business goals.
Watch the full episode here 👉https://bit.ly/3itaIRT
She beautifully describes how blending science and art can yield the best results. Join Ariel as she shares insights on how this harmonious combination can enhance your mental well-being and clarity.
Watch the full episode here 👉https://bit.ly/3TukdQl
Vishal Shah, GM of XR and Metaverse at Lenovo, is a seasoned global sales and business development executive with over 20 years of experience in the high-tech industry. He has a proven track record of conceptualizing and launching consumer electronics products, software, and cloud services.
On The Menu:
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Consumer Foray: XR in gaming and AI-driven augmented reality.
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Market Evolution: Advancements in chipsets for improved device efficiency.
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Technological Challenges: Hardware efficiency and battery life improvements.
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Key Drivers for IoT and Cloud: Enhanced learning experience and workforce onboarding.
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Risk Mitigation Approach: Clear objectives, internal checkpoints, and robust cadence.
-
Impact of Generative AI: Accelerating content creation and reducing costs.
-
Product Planning Strategy: Focus on enterprise needs, simplicity, and ecosystem partnerships.
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VishalShah #Lenovo #MarketerOfTheMonth #Metaverse #Innovation #Profitability #Outgrow #Podcastoftheday #MarketingPodcast #Marketing
He underscores that 67% of the customer journey is digital before any conversation occurs. Walsh stresses the importance of hosting events, and conferences and creating relevant content to establish lasting relationships and drive meaningful engagement.
Watch the full episode here! 👉 https://bit.ly/3itaIRT
Elizabeth Green, EMEA Advisory & Cyber Lead at Dell Technologies and CISSP-certified technology leader, brings extensive expertise in data protection, endpoint and network security, and cloud solutions. She dedicates her time to helping clients maximize value from cloud solutions, modernize edge computing, and develop technology solutions for cyber recovery.
On The Menu:
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Advising clients on enhancing cyber resilience through strategic partnerships.
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Emphasizing diverse teams and setting clear goals with actionable plans for inclusivity.
-
Embracing the "never trust, always verify" principle, ensuring resilient cybersecurity solutions.
-
Prioritizing business continuity and recovery plans amidst inevitable cyber threats.
-
Preserving stakeholder confidence and ensuring consumer services amidst cyber threats.
-
Addressing data privacy and security concerns, while acknowledging AI's potential benefits.
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ElizabethGreen #DellTechnologies #MarketerOfTheMonth #SME #CyberResilience #Outgrow #Podcastoftheday #MarketingPodcast #Marketing
Learn the art of customer service through tailored templates, roleplay, and personalized coaching. Match your team's capabilities with time investments to master the brand voice and enhance customer interactions.
Check out the full episode here 👉https://bit.ly/44zqBcZ
He raises a crucial question as tech giants profit from the vast content created by media houses, who truly benefits? Thompson delves into the complexities of this relationship, questioning whether media houses should have greater ownership or benefit more directly from the use of their content in training large language models.
Watch the full podcast here 👉 https://bit.ly/3UnpCrK
Stash utilizes direct interactions, call centers, and open forums to collect both structured and unstructured data. Landsman highlights how Stash uses this feedback to identify and solve consumer problems, "wrapping" and "stacking" solutions to create a seamless experience.
Watch the full podcast here 👉https://bit.ly/3TI9j9V
Philipp Schulte, CEO of Giesecke+Devrient Mobile Security, pioneers connectivity and IoT innovation. His corporate strategy expertise, coupled with CFO experience, drives his passion for innovation. With a background in management consulting and academia, he brings a strategic vision to the forefront.
On The Menu:
-
IoT provides secure technology for critical infrastructures, ensuring reliable data transmission and security benefits.
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Investments in transportation, logistics, and tracking solutions optimizing supply chains, and enhancing environmental control.
-
Efficiency and waste reduction, such as eliminating plastic SIM cards, lead to CO2 footprint advantages.
-
Reducing complexity and ensuring interoperability is crucial for IoT's full growth potential.
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Importance of balancing regulatory changes like the AI Act and Cyber Resilience Act to foster a healthy IoT ecosystem.
-
Security is built into all layers, including chips, operating systems, encryption technology, and data management.
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PhilippSchulte #G+D #MarketerOfTheMonth #IoT #Innovation #Outgrow #Podcastoftheday #MarketingPodcast #Marketing
She highlights the importance of creating engaging content that resonates with customers, emphasizing the potential of real-time 3D content. Carpenter's insights offer a glimpse into the future of immersive and interactive marketing experiences.
Watch the episode here! 👉https://bit.ly/3TK0Wtr
Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from Microsoft, Cisco, Siemens, Muse, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom.
So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/4a62KE7
She discusses the unique blend of math and magic in problem-solving. Drawing parallels between the logic of math and the creativity of magic, Ashman showcases how these seemingly disparate elements can work together to create innovative solutions.
Catch the visionary conversation here 👉https://bit.ly/4aAF3E0
Nicholas addresses the notable differences between old and new articles, highlighting the question that often arises: why are articles written in this manner? Join the discussion as we unravel the art and science behind writing styles.
Watch the full podcast for secrets of great writing 👉https://bit.ly/3UnpCrK
She emphasizes how a divergent mindset can bring about new insights, skills, and capabilities, while also acknowledging the challenges that come with it.
Watch the full podcast to unleash your creativity! 👉https://bit.ly/3TukdQl
Jan-Christophe Oetjen currently serves as the Vice President of the European Parliament for the Renew Europe Group. With a background in economics, he has been actively involved in politics since 1995, initially as a member of the Free Democratic Party (FDP) in the Lower Saxony regional parliament and then as the Vice-Chair of the Committee on Transport and Tourism and as a substitute on the Committee on Civil Liberties, Justice, and Home Affairs.
On The Menu:
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Importance of positive drone visibility and perception in society to combat negative associations.
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Utilizing existing ecosystems and highlighting positive drone applications in agriculture and everyday life.
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Challenges in adapting rules across diverse member states, facilitation efforts to share knowledge, and best practices.
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Regulations on camera usage and privacy protection measures to prevent misuse and infringe on individual rights.
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Focus on providing a flexible framework to accommodate rapid technological advancements while ensuring safety.
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Collaborative efforts between public and private sectors to advance drone technology.
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JanChristophOetjen #EuropeanParliament #MarketerOfTheMonth #DroneMarket #Drones #Outgrow #Podcastoftheday #MarketingPodcast
Despite assurances of data protection, the truth remains: companies possess vast amounts of personal information. Marketers continue to exploit loopholes, rendering privacy laws ineffective in safeguarding against misuse.
Watch the full episode here 👉https://bit.ly/3U7itM3
Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from Microsoft, Cisco, Siemens, Muse, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom.
So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/4a62KE7
Sandrine Pons, Regional VP of Solutions Sales and Innovation at SAP is a seasoned executive with over 30 years of experience, renowned for her reliability, strategic thinking, and results-driven approach. She excels in establishing and developing organizations, consistently delivering substantial revenues and profits while nurturing strong customer relationships across mid-size and large organizations.
On The Menu:
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Increased women's representation and provided opportunities for diverse profiles to enhance visibility and promote inclusion.
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Recognized and supported new mothers in the workforce, fostering an environment conducive to women managers' growth.
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Implemented mentoring, promotion, encouragement, and team building to foster individual growth and enhance team success.
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Prioritized sustainable customer value, innovation, and diversity as key pillars of organizational strategy.
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Emphasized support for customers' sustainable transformation journey through tailored initiatives and solutions.
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Cultivated a culture of inclusivity and diversity through mentorship programs and collaborative team-building activities.
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SandrinePons #SAP #MarketerOfTheMonth #Teamwork #AI #Outgrow #Podcastoftheday #MarketingPodcast #Workforce
He discusses the importance of providing stability and encouragement as a cheerleader in the founder space. Recognizing the value of support, Beachum emphasizes the impact of cheering on founders and their ventures, highlighting the invaluable role it plays in their success.
Discover the power of being a cheerleader in entrepreneurship! 👉https://bit.ly/3Ted0np
She shares her profound passion for the creative process. Inspired by her mother, an artist, Garten believes in the transformative power of imagination. Just as a blank canvas can come to life with art, she explores how anything imagined can become a reality.
Unlock the secrets to unleashing your creativity! 👉https://bit.ly/3TukdQl
Enno de Boer is a Head of Global Operations Technology at McKinsey & Company Inc., leading their Global Manufacturing Practice and Industry 4.0 initiatives. He's also a World Economic Forum Project Advisor and the Founder of the WEF Global Lighthouse Network, focusing on impactful supply chain advancements.
On The Menu:
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Leadership focus, change management, and modernizing technology stack crucial for success.
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Approach to implementing Industry 4.0 technologies remains consistent across various sectors.
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Anticipates manufacturing companies becoming major tech leaders, integrating diverse technologies.
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Focus on adopting existing innovations, simplifying user interfaces, and driving technology integration.
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Leveraging digital capabilities to simultaneously improve productivity, sustainability, and workforce engagement.
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No inherent conflict between profit motives and environmental/social responsibility, with smart use of digital capabilities.
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EnnoDeBoer #McKinsey #MarketerOfTheMonth #TechGrowth #MArketing #Outgrow #Podcastoftheday #MarketingPodcast
In sales, hiring multiple candidates offers clarity. Success or failure? Process or person? Experimentation reveals strengths and weaknesses, refining strategies for growth.
Watch the full episode here 👉https://bit.ly/3vJhERL
He discusses the increasing interest in autonomous vehicles, particularly in construction equipment. He notes that while there is considerable momentum in the industry, a revolution in the next few years is unlikely.
Watch the full episode here 👉 https://bit.ly/3SlkS6w
She is leading the charge in revolutionizing onboarding as she shares her views at Collision Conf. By streamlining and activating the onboarding experience, Stash is simplifying the process to make it as seamless as possible.
Watch the full episode here ➡️ https://bit.ly/3TI9j9V
She highlights the significance of clarity in a company's goals. She stresses the importance of continually reinforcing these objectives to maintain alignment and unity among team members.
Catch the visionary conversation here 👉https://bit.ly/4aAF3E0
Yue Wang, Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. Leading a dynamic team, she drives research in network architecture and AI-native networks, earning recognition such as the 'Chinese Women of the Year - Technology' Award. As Chair of the AI Expert Working Group at UKTIN, Yue is instrumental in shaping the UK's telco AI ecosystem.
On The Menu:
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AI as the foundation for telecom transformation, reducing costs and expanding revenue streams.
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Balancing risk-taking with ROI justification and staying ahead of emerging tech.
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Identifying opportunities and recommending unified frameworks for AI in telecom.
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Diverse and inclusive environments are crucial for team morale and creativity.
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Symbiotic Relationship: AI and Connectivity for efficient collaboration and data sharing.
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Progress in deploying AI solutions for computational resources.
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YueWang #Samsung #MarketerOfTheMonth #Data #TelecomTrends #Outgrow #Podcastoftheday #MarketingPodcast
Don McGuire, CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. A decisive and high-energy leader, he excels in creating innovative marketing campaigns and collaborative partnerships to launch cutting-edge products, notably in 5G technologies.
On The Menu:
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Enhancing device capabilities for user benefit through efficient on-device AI.
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Potential privacy risks and benefits of on-device AI proliferation.
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Scaling AI across devices, edge, and cloud for sustainability and user benefits.
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Ensuring stakeholder alignment and cybersecurity in AI integration.
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Measuring awareness, sentiment, and brand affinity for ROI assessment.
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Separating B2B and B2C branding for audience-led storytelling.
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Embracing AI for augmentation, not replacement, with governance and principles.
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DonMcGuire #Qualcomm #MarketerOfTheMonth #SME #Ai #Outgrow #Podcastoftheday #MarketingPodcast #FutureofAi
Focusing 90% of our efforts on building capabilities vital for business expansion entails more than just technology. Talent, processes, and organizational alignment are equally crucial for leveraging technology effectively in our marketing and technology endeavors.
Watch the full episode here 👉https://bit.ly/4aBi6Ae
She explores the fundamental pillars of entrepreneurship: creative desire, drive, and effective team management. Discover how these elements form the backbone of successful business ventures.
Watch the full episode here 👉 https://bit.ly/3TukdQl
She addresses the phenomenon of "AI fatigue" at the Collision Conf. She highlights the importance of accurately defining AI to drive genuine advancements.
Watch the full episode here 👉 https://bit.ly/3TK0Wtr
He delves into the complexities of building a global community. Overcoming the challenge requires establishing a reliable network that spans countries.
Watch the full episode here 👉 https://bit.ly/3SlkS6w
Jukka-Pekka Salmenkaita, VP of AI and Special Projects at Elisa is an entrepreneurial data science executive with a corporate venture and startup background. His passion lies in defining and bringing new business initiatives to life, showcasing a strong commitment to turning innovative ideas into practical realities. His diverse expertise positions him as a driving force in shaping and implementing transformative projects at the intersection of artificial intelligence and special initiatives within Elisa.
On The Menu:
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Elisa provides software solutions for various industries globally.
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Polystar's telco data platform extracts data for intelligent operations in telecom networks.
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Sustainable practices focus on upgrading energy purchasing policies and minimizing consumption.
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Prioritizes both control capabilities and physical hardware backup to ensure network stability.
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AI plays a crucial role in future technologies, enabling better solutions on top of reliable connectivity.
-
Government funding accelerates market experiments and supports innovative solutions at early stages
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JukkaPekkaSalmenkaita #Elisa #MarketerOfTheMonth #Telecom #Ai #GoogleLSA #Outgrow #Podcastoftheday #MarketingPodcast #FutureofAi
Establishing clear expectations and adapting to changing environments are crucial for effective leadership. Resetting goals and fostering open communication build trust and resilience within teams.
Watch the full episode here 👉https://bit.ly/4aspEFi
He sheds light on the evolving landscape of cybersecurity. He emphasizes that while achieving complete safety is a challenge, maintaining a high level of security is feasible.
Watch the full episode here 👉 https://bit.ly/3SlkS6w
He delves into the pivotal question of our time. Are people inclined to spend the majority of their time in a digital environment? Discover whether immersive experiences are poised to become our new reality.
Catch the insightful discussion here 👉 https://bit.ly/45rvHH8
Discover the essence of a growth engine for startups. Learn about the scarcity of effective growth engines and how digital advertising and PR serve as vital tools. Dive into the world of targeted audience engagement and startup success strategies.
Watch the full discussion here 👉https://bit.ly/3OYhsEm
Ryan Steinolfson, founder of Accelerate Marketing, is at the forefront of local service ads and reputation management. With over 12 years of experience, his agency excels in Google Local Service Ads (GLSA), Google Screened, Google Guaranteed, and other digital marketing tools, providing top-notch services for local businesses. Passionate about enhancing online visibility and reputation, his expertise lies in optimizing Google Business Profiles, call tracking services, and delivering comprehensive reputation management solutions.
On The Menu:
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Emphasizes the importance of Google LSAs and Maps for business visibility.
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Discuss using CRM tools like GoHighLevel and CallRail to supplement Google's limitations.
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Describes the ideal client as someone willing to invest, increase budgets, and actively participate in the marketing process.
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Highlights a diverse and unique schedule, involving communication with the team, podcast recordings, and client meetings.
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Acknowledges the rapid pace of marketing and emphasizes the importance of daily practices like meditation to stay intentional and focused.
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Expresses interest in growing own food through a food forest on a newly purchased property and the enjoyment of business as a team sport.
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RyanSteinolfson #MarketingStrategies #MarketerOfTheMonth #Marketing #Success #GoogleLSA #Outgrow #Podcastoftheday #MarketingPodcast #FutureofNetwork
Ecosystems drive change; subscription, usage, and value-based models prevail. SaaS thrives with product-led growth; DTC surges, fueled by subscriptions. Marketplaces boom, reshaping 1/3 of the US economy.
Watch the full episode here 👉https://bit.ly/3xbiFC7
while many companies boast of being consumer-centric, there's a crucial difference between operational efficiency and prioritizing a seamless experience for consumers. 🛍️🔍
Watch the full episode here ➡️ https://bit.ly/3TI9j9V
He talks about the contrasting visions of Meta and Apple. While Meta envisions it as a gaming and social interaction tool, Apple sees it integrated into interfaces for workplace applications. Despite differing perspectives, both companies share the same underlying technology.
Catch the insightful discussion here 👉 https://bit.ly/45rvHH8
Eduardo Pérez, Senior Lead of Strategy and Innovation at Colt Technology Services, is a seasoned telecom professional with a decade of international experience in digital strategy, product, and operations. His passion for digital platforms and ecosystems drives him to excel in crafting intuitive user experiences, launching innovative business models, and fostering lasting partnerships between telcos and startups. His multi-award-winning career reflects his commitment to driving excellence and innovation in the telecom industry.
On The Menu:
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Significance of personal connection and cultural alignment in partnerships.
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Colt's identity as a global telecommunication company detailing services and unique digital customer journey.
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Use of SDN, highlighting the unique approach to digitizing end-to-end processes in real-time.
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Global digital infrastructure simplifies access to a digital world for enterprises.
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NAAS (Network as a Service) is a transformative way of delivering connectivity, emphasizing flexibility and real-time consumption.
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Need for customer engagement, education, and changing industry expectations.
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Colt's cultural approach and the revolution towards focusing on product-driven strategies.
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EduardoPérez #Colt #MarketerOfTheMonth #Naas #Connectivity #Outgrow #Podcastoftheday #MarketingPodcast #FutureofNetwork
“The mind is like the weather" at the Collision Conf. She explores how this analogy provides real-time feedback and data during meditation, empowering you to understand your brain's activities.
Watch the full episode here 👉 https://bit.ly/3TukdQl
Reflecting on the post-college struggle, this speaker shares the journey from aspiring athlete to marketer due to financial challenges. Now, a solution emerges, empowering young athletes to learn and thrive under the guidance of seasoned professionals.
Watch the full episode here 👉https://bit.ly/3wOHP9I
Gone are the days of conventional setups. Sairah emphasizes the importance of diverse, dynamic teams fostering creativity and innovation worldwide.
Catch the visionary conversation here 👉 https://bit.ly/49PH3rs
Itxaso del Palacio, a distinguished individual, serves as a General Partner at Notion, contributing her strategic insights to the venture capital landscape. As a member of the Board of Directors for Kauffman Fellows (class 18) and an Associate Professor at UCL, she bridges academia and industry, enriching the realms of education and innovation. Beyond her roles, she is a noteworthy angel investor, supporting and nurturing promising startups.
On The Menu:
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Explores the changing role of investors in Europe, emphasizing a shift towards operational, founder-friendly strategies.
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Discusses how Kauffman shaped the notion of giving before getting into the startup ecosystem, focusing on openness and continual learning.
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Examines the influence of an open-minded, entrepreneurial Basque upbringing on decision-making in investing and entrepreneurship.
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Highlights the disciplined mindset acquired from a background in classical ballet and its application in the competitive startup environment.
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Articulates Notion's optimistic view of the European startup ecosystem, citing talent, a growth mindset, and a willingness to build strong companies within Europe.
-
Reveals the role of teaching spinning classes in maintaining a healthy work-life balance and starting the day with positivity.
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ItxasoDelPalacio #Notion #MarketerOfTheMonth #StartupGrowth #Investors #Outgrow #Podcastoftheday #MarketingPodcast
No more sticking to old norms, clients now engage with diverse, dynamic teams, fostering creativity and innovation to shape the most optimal solutions.
Catch the full conversation here 👉 https://bit.ly/48PLhOs
Discover how this tool aids people in meditation, promoting focus and relaxation. For Ariel, the vision goes beyond, envisioning a better world as more people embrace meditation.
Watch the full episode here 👉 https://bit.ly/3TukdQl
He highlights the crucial role of a product's desirability in achieving success. Dive into key insights on creating products that customers truly want.
Watch the enlightening discussion here 👉 https://bit.ly/3IdMJzf
In a world-spanning enterprise, despite being digitally connected, in-person events remain crucial. With offices in diverse locations like China, and the Philippines, hosting an event in LA underscores the significance of building relationships biologically.
Bridging the virtual gap is challenging, but the rewards are immeasurable. Watch the full episode here 👉https://bit.ly/48LPTFf
She tells us how she leads a team that fearlessly jumps into new platforms, experiments with innovative forms of branding, and connects with individuals at the early stages of their careers. This dynamic approach ensures relevance and user engagement beyond the confines of traditional media.
Watch the full episode here 👉https://bit.ly/3tIguF2
She shares insights on three prevalent mistakes: arrogance, entitlement, and acting out of fear and self-protectiveness.
Watch the full episode here 👉https://bit.ly/3tIguF2
Oz Alon, the Co-founder and CEO of Honeybook, leads a team of visionary innovators and creative problem solvers. With a fervent mission to empower businesses to own their independence with passion and purpose, Oz is instrumental in building tools, resources, and a supportive community for independent ventures. Under his leadership, Honeybook pioneers a movement to ensure that independent businesses thrive by providing the necessary support and fostering an environment where entrepreneurs can succeed in doing what they love.
On The Menu:
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Insights into the organic evolution of HoneyBook and the realization of the need for a platform for service-based businesses.
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Discussion on how the recent Series E funding enables strategic investments while maintaining a lean approach.
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Introduction of the concept of client flow as a parallel to an online store for service-based businesses.
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HoneyBook's strategy stands out by offering a comprehensive solution, managing clients, cash, and calendars in one place.
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Emphasizing the role of brand strength, rooted in core values and employee dedication.
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Vision beyond HoneyBook involves promoting bilingualism among Israeli children to increase global opportunities.
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OzAlon #HoneyBook #MarketerOfTheMonth #Cash #ClientManagement #Outgrow #Podcastoftheday #MarketingPodcast
A seasoned executive shares two key pieces of advice: prioritize hiring those smarter than you, and master time management by leveraging early mornings and setting aside meeting-free Fridays to ensure productivity in a highly distributed team environment.
Watch the full episode here 👉https://bit.ly/3wAxJcs
Discover the importance of thriving in crucial moments, where seconds can make or break in both football and the corporate arena.
Watch the episode here 👉https://bit.ly/3Ted0np
In a world where data storage is easier than ever, Levy envisions a future where traditional identification becomes obsolete, replaced by the seamless recognition of faces and data. 🚀💻
Watch the episode here 👉 https://bit.ly/3uVXzqE
Explore the starting day's struggles with speech recognition and cross-compilation between technologies. Let's Dive into the lessons learned from overcoming user understanding barriers, as shared by Holl.
Join the insightful conversation here👉 https://bit.ly/3OYhsEm
Monika Tenerowicz, a dedicated Climate Officer at Orange Polska, brings a wealth of expertise to environmental stewardship. Her open-minded perspective fosters innovative solutions, ensuring Orange Polska's commitment to sustainability remains at the forefront. Monika's efficient leadership shines through in implementing impactful climate initiatives and aligning corporate goals with environmental responsibility.
On The Menu:
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Explores the evolution of the Polish telecom market spanning the last two decades.
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Highlights the rigorous regulations governing Poland's telecom market, encompassing competition and accepted business norms.
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Role as Climate Officer steering Orange Polska's journey towards sustainability.
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Details Orange Polska's climate strategy, prioritizing the reduction of carbon footprint and fostering sustainability.
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Examines the critical role of Power Purchase Agreements (PPA) in securing renewable energy sources, addressing challenges unique to the Polish market.
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Counters the misconception that sustainability incurs high costs, underscoring its potential to bolster business outcomes and reputation.
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Orange Polska's commitment to circularity, encompasses the refurbishment of customer-premise equipment and responsible management of electronic waste.
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MonikaTenerowicz #OrangePolska #MarketerOfTheMonth #Telecom #Regulation #Outgrow #Podcastoftheday #MarketingPodcast
Whether it's Calendly or any business, focus on the Northstar metric tied to fulfilling your core promise. A unified approach across marketing, CX, and sales ensures optimal retention. Keep it simple, concentrate on that single success metric.
Watch the full episode here 👉https://bit.ly/3SQ3dmj
Dive into continuous learning through reading, listening, and absorbing knowledge. Amy highlights the importance of trying without the fear of failure, encouraging resilience, and learning from setbacks to stride forward with newfound wisdom.
Watch the full episode here 👉https://bit.ly/3tIguF2
Through AI-driven efficiency, it ensures swift and high-velocity connections, bringing the best talent directly to your doorstep from any corner of the globe. 💻✨
Watch the clip here 👉 https://bit.ly/3WWmZxc
He unravels the S curve, a symbol of human growth like the changing seasons. Understand how growth starts, peaks, and gradually slows, reflecting natural cycles. Explore the importance of change urgency at different points on this curve, gaining valuable insights for navigating personal and professional development.
Watch the enlightening discussion here 👉 https://bit.ly/3IdMJzf
Tanis Jorge, Founder of The Cofounder's Hub and Trulioo, is a seasoned tech entrepreneur and influential advisor on building successful cofounder partnerships. With over two decades of experience in startups, she has co-founded, scaled, and exited multiple data-driven businesses, achieving "unicorn" status with Trulioo in 2021. She is a go-to expert on cofounder relationships, authoring The Cofounder's Handbook and advocating for open, productive, and symbiotic collaborations.
On The Menu:
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Transitioning to solo entrepreneurship and acknowledging the value of communication outside the business realm.
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Emphasizing the importance of self-belief in decision-making.
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Focus on prioritizing the business focus over personal needs in partnerships.
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Acknowledging the need for a collective approach to identity solutions.
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Embracing the potential for innovation through blockchain.
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Emphasizing the evolving nature of specialization in business growth.
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Encouraging entrepreneurs to focus on their own time and contribution.
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TanisJorge #Trulioo #MarketerOfTheMonth #CofoundersHub #BusinessDevelopment #Blockchain #Outgrow #Podcastoftheday #MarketingPodcast
Sairah Ashman, the Global CEO at Wolff Olins, renowned for its unique blend of maths and magic in brand consultancy, leads business direction and performance across four global hubs. With over 20 years of experience, she has cultivated a reputation for building high-performing teams and delivering outstanding results in business transformation. An alumna of Harvard Business School, she co-founded The House of St Barnabas, actively championing transformative ideas as a TEDx host and speaker.
On The Menu:
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Addressing hurdles in building teams across varied cultures and markets.
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Exploring methods to bridge cultural gaps in teams, emphasizing clear goal communication and the "math and magic" concept.
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Examining the balance between analytical thinking and creativity when approaching complex problems.
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Reflecting on key insights gained from Harvard Business School, focusing on increased confidence and an integrated approach.
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Highlighting curiosity and diverse interests as catalysts for generating ideas in the dynamic business landscape.
-
Ensuring effective communication and goal alignment across different clubs through consistent rituals and leadership understanding of organization's values.
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SairahAshman #WolffOlins #MarketerOfTheMonth #Math #Magic #BusinessDevelopment #Outgrow #Podcastoftheday #MarketingPodcast
While current strategies focus on blocking technology capabilities, Levy suggests their limited effectiveness in the long run. Explore the urgent need for innovative methods to ensure robust privacy protection in our interconnected world.
Watch the full episode here 👉https://bit.ly/3Nss79B
Kelvin Beachum, NFL Athlete & Investor with the Arizona Cardinals Football Club, is a multi-dimensional leader excelling in creating and managing energy to drive change. Beyond his prowess on the football field, he demonstrates a keen understanding of organizational dynamics, utilizing his role as a systems thinker to make impactful changes. Proficient in synthesizing complex information, he excels at problem-solving and remains solutions-focused.
On The Menu:
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Key lessons from football career, emphasizing the ability to thrive in critical situations.
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Delving into the impact of athletic experience on decision-making and leadership style.
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Passion for aviation and how it aligns with his interest in science, technology, engineering, arts, and math (STEAM).
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Navigating challenges in advisory roles, highlighting the essence of being coachable and responsive to feedback.
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Elaborates on the overarching importance of coaching, seamlessly connecting physical fitness, financial guidance, and mentorship in various life domains.
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Shift from the NFL to diverse fields, emphasizing the opportunity to be curious and learn from different ecosystems.
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KelvinBeachum #NFL #MarketerOfTheMonth #Tech #Playbook #Football #Outgrow #Podcastoftheday #MarketingPodcast
He shares insights on geolocating trucks in vast factory yards. His solution makes managing hundreds of trucks seamless, bringing immense value to Volvo Group's business operations.
Watch the full episode here 👉https://bit.ly/3SlkS6w
William Quigley, a cryptocurrency and blockchain veteran with over two decades of experience, started as the first institutional investor in PayPal. He has since played a key role in incubating and investing in more than 30 cryptocurrency and blockchain projects, co-founding game-changing ventures like Tether, GoCoin, and WAX. His enduring influence continues to shape the digital financial landscape.
On The Menu:
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Early Exposure to Virtual Item Trading: Partner's concept of trading virtual items for real money.
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Delegated Proof of Stake Mechanism: Application to video game virtual item trading.
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Video Games as Technology Pioneers: Pushing boundaries with graphics and augmented reality.
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Tackling Blockchain Gaming Challenges: Creation of Wax as a purpose-built blockchain for media files.
-
Sustainable Blockchain: Adoption of proof-of-stake to address energy consumption.
-
Future of NFTs: NFTs as mini-computers with endless possibilities.
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WilliamQuigley #Wax #MarketerOfTheMonth #Blockchain #Gaming #Outgrow #Podcastoftheday #MarketingPodca
She emphasizes the universal impact of counseling in helping individuals reach their goals. As CEO at Stash, her mission revolves around empowering consumers to achieve economic security. Discover how this mission guides Northstar, influencing decisions at every step.
Watch the full episode here 👉https://bit.ly/3Nss79B
Vitor Asseituno, the Co-founder & President of Sami, is a dynamic force at the crossroads of healthcare, management, and technology. Having successfully founded Live Healthcare, acquired by Informa, and served as an investor at Vitta, acquired by Stone, Vitor brings a wealth of experience to his leadership role at Sami. Under his guidance, Sami has raised an impressive US$55M from four of the top five most active tier 1 VCs in Latin America, showcasing his expertise in navigating and thriving within the intersection of these dynamic industries.
On The Menu:
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Diverse Teams Matter: Acknowledge the challenges of diverse team collaboration.
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Startup Culture: Emphasizing the importance of a hustler mindset
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Smart Marketing Tactics: Waiting lists, referrals, and utilizing unconventional platforms are effective.
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Post-COVID Healthcare Challenges: Analyze hurdles in the healthcare system.
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Outcome-Focused Business Model: Value-based care pays for results.
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Adapt for Faster Improvement: Stress the importance of short measurement cycles.
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Series A Impact: Address challenges in managing larger capital.
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VitorAsseituno #Sami #MarketerOfTheMonth #Outcome #Focused #Businesses #Outgrow #Podcastoftheday #MarketingPodcast
She explores the transformative potential of businesses focusing beyond profit. Uncover insights on how companies can contribute to the greater good by embracing principles of equity and inclusion. Discover the roadmap to making a positive impact on the world.
Watch the full episode here 👉https://bit.ly/3tIguF2
Jean Philippe a leading authority on creativity and creative processes serves as a partner at Perestroika Group, the largest school of creative activities in Latin America. As a TEDx speaker and seasoned educator, he has honed his expertise through programs like the SIY Program, LEGO Serious Play, Kaospilot School, and Holacracy Certification. Over the past three years, he has collaborated with global brands including Red Bull, Oracle, Walmart, Coca Cola and Linkedin.
On The Menu:
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Perestroika’s Creative Methodology: Engaging through both semantic and episodic memory.
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Diverse Educational Offerings: Schools, workshops, and online festivals, tailored to diverse topics and industries.
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AI as a Learning Tool: Utilizing it to explore different perspectives and enhance creativity.
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Key Topics in International Events: Emphasizes on the symbiosis of neuroscience and creativity for future success.
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Barriers to Creativity: Work on creative skills, experiment with different processes, and consistently seek inspiration.
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The Future of Creativity: Balance between human and machine learning to find equilibrium to address new challenges.
Click here for a free trial: https://bit.ly/495qC9U
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Happy creating!
JeanPhilippe #Ai #MarketerOfTheMonth #Intellect #Imaginations #Outgrow #Podcastoftheday #MarketingPodcast
Discover the visionary perspective as she delves into cloud technology. Learn how cloud solutions are revolutionizing tasks that were once time-consuming and paper-driven. Experience the efficient and cost-effective transformation that comes with embracing the cloud.
Watch the full episode here 👉https://bit.ly/3tQ0mkR
Sebastien Borget, Co-Founder & COO of Sandox, spearheads the development of a groundbreaking virtual world, empowering players to create, own, and monetize gaming experiences through NFTs and SAND, the platform's primary utility token. With 14 years of experience in startup growth, he boasts a unique blend of skills with 4 years dedicated to blockchain and 11 years in mobile gaming. Sebastien, also the President of the Blockchain Game Alliance earned the recognition as one of the Top 100 most influential people in crypto by CoinTelegraph.
On The Menu:
- Early Days of Sandbox: Focusing on empowering creators through user-generated content.
- Monetization Strategies: Explores NFT experiences, avatar collections, and equipment sales to enhance user engagement.
- Avatar-Centric Metaverse: Avatars and digital assets seamlessly traverse various worlds, facilitated by blockchain technology.
- Gaming and Blockchain Evolution: Future of gaming as user-generated content, challenging traditional free-to-play models.
- User Empowerment in Web Three: Enabling players to monetize their data and contribute to fair value distribution.
- Future of Music in Metaverse: Anticipation for the upcoming land sale involving music artists.
Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#SebastienBorget #Sandbox #MarketerOfTheMonth #Monetization #Metaverse #Outgrow #Podcastoftheday #MarketingPodcast
She shares her mission of being helpful and useful, aiming to connect with her audience by understanding their thought processes. Her primary goal is to be a steadfast companion, always there to provide valuable insights.
Watch the full episode here 👉https://bit.ly/3tIguF2
Explore how CGI has revolutionized the process, making it remarkably easier compared to the constraints of a decade ago. From limitless shooting locations to overcoming asset challenges, Faruk shares insights into the game-changing era of automotive presentations.
Watch the full episode here 👉https://bit.ly/3SrvrEL
Carol Carpenter, CMO of Unity and Limited Partner at Operator Collective focuses on simplifying and enhancing the lives of Unity's diverse customer base, including creators, developers, and CTOs for digital twins. She is driven by the mission to lower the cost of customer thinking through clear messaging and strategic channel utilization. Carol emphasizes the importance of focusing on the functional, economic, and emotional value that a product provides to customers.
On The Menu:
- Leveraging Generative AI for content creation.
- Recognition of human input as essential in the final product.
- Exploring Unity's Real-Time 3D Engine and its Diverse Applications.
- Emphasis on transparency and ethics in AI-generated content.
- Virtual Reality's Transformative Role in Elevating Customer Engagement.
- Addressing the Potential Challenges of AI Fatigue.
Click here for a free trial: https://bit.ly/3SfetZfFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#LuizPiovesana #Nuvemshop #MarketerOfTheMonth #SaasMarketing #Growth #Outgrow #Podcastoftheday #MarketingPodcast
Join Steven as he unveils the nuanced tactics that propelled Facebook's resurgence.
Watch the full episode here 👉https://bit.ly/47J4ktl
Luiz piovesana, CMO at Nuvemshop, specializies in steering startups to operational success. With expertise in account-based marketing, event management, inbound, and SEO, he leads high-performing teams in B2B marketing and sales. Renowned for leading top-performing B2B marketing and sales teams, Luiz has earned recognition as a speaker at major events such as the RD summit, B2B forum marketingprofs, and CMO summit.
On The Menu:
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Embracing Mistakes: Emphasizing the importance of embracing mistakes as a key aspect of growth, particularly in SaaS and marketing.
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Exploring the shift from engineering to entrepreneurship, experiences in a junior enterprise, and the early stages of a startup.
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Balancing Short-Term and Long-Term Goals: Discussing the challenge of balancing short-term results and long-term brand building during the entrepreneurial journey.
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Team Leadership in B2B Marketing: approach to building and leading high-performing teams in the B2B marketing and sales space.
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AI's Impact on Hiring: Addressing the use of AI in hiring processes, dispelling myths about AI slowing down hiring, and emphasizing its role as a tool rather than a replacement for humans.
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Involvement in Analyst Relations, PR, and Branding: Sharing insights on leveraging analyst relations and PR, especially in the enterprise software space, and highlighting the importance of consistency in branding.
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Success Story at Nuvem Shop: focusing on building a PR engine that highlights stories about SMBs and their impact, contributing to the brand's awareness
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Happy creating!
LuizPiovesana #Nuvemshop #MarketerOfTheMonth #SaasMarketing #Growth #Outgrow #Podcastoftheday #MarketingPodcast
Dive into the world of personalized content delivery as Nicholas Thompson explores the future of tailored story emails and audience engagement. Gain insights into the intersection of technology and storytelling that redefine how we connect with our audiences.
Watch the full episode here 👉https://bit.ly/48ILkwe
Funs Jacobs, Senior Director of Innovation at Media Monks, has over 10 years of experience in the entertainment sector. He emphasizes the transformative influence of creativity on industry challenges. Motivated by a global perspective, he aspires to elevate the standards of businesses and their founders, striving for ongoing enhancements in the daily consumption experience.
On The Menu:
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Strategic Event Expansion: Media Monks' diversified presence in tech-related events, adapting to evolving industry landscapes.
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Full-Service Evolution: From production-centric origins, Media Monks transforms into a unified, global full-service agency through strategic acquisitions.
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Digital Experiences Emphasis: Prioritizing digital experiences, with a focus on virtual gaming partnerships such as PUBG-KFC collaboration.
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AI Excellence Recognition: Awarded AI Agency of the Year, demonstrating a strong commitment to AI and extensive upscaling initiatives.
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Collaborations with Tech Giants: Engaging in strategic partnerships with major tech players like Google, Nvidia, and Meta to drive continuous innovation.
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Future Tech Partnership Vision: Aspiring to transition into a prominent technology partner, envisioning a pivotal role in shaping client innovation.
Click here for a free trial: https://bit.ly/3Ht2kL1
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Happy creating!
FunsJacobs #MediaMonks #MarketerOfTheMonth #Upscale #AiInnovation #Outgrow #Podcastoftheday #MarketingPodcast
Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from Time, Intercom, SoundCloud, Unbabel, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom.
So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/4a62KE7
3D content emerges as a transformative tool, shaping how we engage with our audience.
Watch the full episode here 👉https://bit.ly/4a62KE7
Allyson Letteri is a standout marketing leader and tech startup advisor, known for guiding high-growth teams at Silicon Valley's top companies. As the author of "Standout Startup" she specializes in strategic insights for VC-backed startups, expediting marketing decisions, and fostering growth-oriented teams in product marketing, growth marketing, brand strategy, and content marketing. Allyson is dedicated to driving positive change through impactful go-to-market strategies and product launches.
On The Menu:
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Career Transition: From Consulting to Prominent Product Marketing Role
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Navigating Marketing Challenges at Thumbtack and Handshake while Building and Scaling High-Performing Marketing Teams
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The Crucial Role of Collaboration in Product Development Success
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Addressing Startup Challenges: Effective Resource Allocation
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Upcoming Book Release: "Standout Startup" - A Guide for Tech Leaders
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Product Marketing in Flux: Navigating an Evolving Landscape
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Creative Pursuits: Finding Balance through a Passion for Painting
Click here for a free trial: https://bit.ly/3RVLWra
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Happy creating!
AllysonLetteri #Collaboration #MarketerOfTheMonth #ProductDevelopment #Outgrow #Podcastoftheday #MarketingPodcast
She highlights the pivotal role of partnership between leadership and founders for impactful consumer-driven outcomes.
Watch the full episode here 👉https://bit.ly/3SiuvCH
Maureen N. Dunne, Ph.D., is an esteemed Education Leader and Neurodiversity Expert, merging academia with social enterprise. Her book, "The Neurodiversity Edge," underscores a commitment to inclusion. Advocating for community college education, she contributes to World Economic Forum '24 panels, emphasizing her dedication to fostering neurodiverse talent.On The Menu:1. Understanding Neurodiversity and "neurodiversification" : Emphasizing neurodiversity's strength-based perspective on different cognitive types.2. AI and emerging technologies' impact on job requirements and necessary skill development.3. Exploring neurodiversity's role in enhancing innovation and genuine inclusion strategies.4. Strategies proposed for genuine inclusion of diverse cognitive styles in workplaces.5. Embracing neurodiversity-friendly policies and universal design principles.6. Importance of attracting neurodiverse talent and recognizing their leadership potential.7. Stressing the significance of inclusive practices in navigating changing technological landscapes.Click here for a free trial: https://bit.ly/48DI4CsFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#MaureenDunne #Neurodiversity #MarketerOfTheMonth #DynamicMarkets #Outgrow #Podcastoftheday #MarketingPodcast
Forget about one deal, aim for eight or nine opportunities, creating a funnel of choices. Open up numerous threads before choosing your ideal collaboration!
Watch the full episode here 👉https://bit.ly/3tQ0mkR
Join us on the Marketer of the Month Podcast for our Rapid Fire Round, where luminaries from Time, Intercom, SoundCloud, Unbabel, and more confront a barrage of quick-witted questions. Discover the genuine, human side of leadership as these fearless speakers share vulnerable thoughts and priceless business expertise.
So sit back, press play, and discover the people behind the iconic titles. 👉https://bit.ly/4a62KE7
Following passions and staying true to ourselves is key, but understanding the dance of values and context is the real art!
Watch the full episode here 👉https://bit.ly/3tIguF2
He believes that AI is not a threat to employees but a tool that augments their work and helps them become more effective.
Watch the full episode here 👉https://bit.ly/4a62KE7
He unravels Facebook's visionary journey that transformed into a global powerhouse.
Watch the full episode here 👉https://bit.ly/3Nss79B
Liza Landsman, the new CEO of Stash, brings over 30 years of finance and startup experience from NEA, Jet.com, Citigroup, BlackRock, and E*TRADE. Leading Stash's growth, she prioritizes financial accessibility, emphasizing Stash Core, customer satisfaction, product strategy, and B2B expansion, aiming to empower everyday investors sustainably.
On The Menu:
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Navigating the Convergence of Consumer Platforms and Financial Services: Cultivating Long-Term Economic Security
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Unfolding Dynamics: The Evolution and Expanding Significance of Behavioral Economics in Understanding Consumer Behavior
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Synchronizing Subscription Models with Financial Stability Amid Market Volatility
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Customized Features Fostering Financial Confidence Across Varied Life Stages
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Influential Collaboration: Embracing the Impact and Enthusiasm of Partnering with Founders in Consumer-Centric Operations
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Embracing Diverse Professional Expertise: Guiding Consumer-Centric Decision-Making Through Varied Experiences
Click here for a free trial: https://bit.ly/3TPC311
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Happy creating!
LizaLandsman #Stocks #MarketerOfTheMonth #Subscriptions #Outgrow #Podcastoftheday #MarketingPodcast
Tom Morton, R/GA's Global Chief Strategy Officer, crafts winning brand strategies and champions innovation across disciplines.
Tiffany Rolfe, R/GA's Global Chair/Chief Creative Officer, drives innovative brand strategies for industry leaders like Nike and Verizon, blending storytelling and technology for business growth.
On The Menu:
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Describing the 'Fever Economy': The discomfort of a fluctuating economy, impacting various sectors simultaneously.
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Anticipating Recession Duration: Avoiding predictions but emphasizing brands' role in aiding consumers with fewer resources.
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Strategizing Amid Turbulence: Boosting customer confidence through UX design amidst economic uncertainty.
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Navigating Economic Challenges: Advising brands on assisting customers to achieve more with fewer resources.
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Aligning Brand Strategy with User Experience: The importance of holistic consumer connections for long-term relationships.
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Redefining Brand Purpose: Encouraging brands to redefine their long-term purpose and business strategy beyond current products.
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Elon Musk's Twitter Influence: Concerns about changes impacting Twitter's safety and productivity due to Musk's influence
Click here for a free trial: https://bit.ly/3RV1Emq
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Happy creating!
TomMorton #TiffanyRolfe #RGA #MarketerOfTheMonth #UXCurrents #Outgrow #Podcastoftheday #MarketingPodcast #UX
Sukhinder Singh Cassidy, CEO at Xero & a tech leader and entrepreneur, served as StubHub's president. She's held key roles at Google, Amazon, News Corp, Yodlee, and Polyvore. In 2011, she founded JOYUS, a video shopping platform for women, leading as CEO and Chairman until 2017. She's also the Founder of theBoardlist, advocating for boardroom diversity.
On The Menu:
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Entrepreneurial insights: Emphasizing continual decision-making over a single perfect choice for success.
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Tough entrepreneurial decisions: Managing cash, halting businesses, and staffing adjustments for financial sustainability.
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Business development strategy: Juggling multiple opportunities to refine negotiation skills and foster business growth.
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Negotiating prowess: Small businesses setting firm positions in negotiations with larger corporations.
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Efficiency via cloud technology: Streamlining tasks, like accounting, to save costs and time for small businesses.
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AI's role in financial management: Predicting AI's broader integration beyond generative AI for enhanced efficiency.
Click here for a free trial: https://bit.ly/48qA47T
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Happy creating!
SukhinderSingCassidy #Cash #Cuts #MarketerOfTheMonth #Comebacks #Xero #Outgrow #Podcastoftheday #MarketingPodcast #UX
Fire Round on the Marketer of the Month Podcast where luminaries from Time, Intercom, SoundCloud, Unbabel, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom.
So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/4a62KE7
She advises leaders to try different personas to find the one that suits them best.
Watch the full episode here 👉https://bit.ly/3tIguF2
Discover how Stash continually enhances features, empowering users on their journey to financial growth!
Watch the full episode here 👉https://bit.ly/47hda1f
He shares valuable insights on using data analytics to identify problems and come up with corrective measures.
Watch the full episode here 👉https://bit.ly/47hda1f
Catherine Roggero-Lovisi, an industry veteran, is CEO at Modern Meadow,a biotechnology company merging material science and biology for global wellness. With extensive executive experience in notable companies like L'Oréal and Revlon, Catherine is set to propel Modern Meadow's biofabrication innovation and lead its mission for positive societal and environmental impact.
On The Menu:
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Modern Meadow: Sustainable textiles without animals or excessive chemicals.
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Navis TubeTex Partnership: Revolutionizing dyeing, slashing water and energy.
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Biore ITMA 2027 Award: Top sustainable tech in global textiles.
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Bio Vera: Animal-hide-like material for durable footwear and cars.
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Sustainable Economy Plan: Partner-driven adaptable tech for all.
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Auto & Footwear Expansion: Eco-friendly high-performance materials.
Adam Harmetz, a VP of Product at Microsoft, leads enterprise cloud services with an 18-year tenure. Focused on Microsoft Viva, SharePoint, and Enterprise SaaS, he drives growth for employee experiences, including Teams, OneDrive, and Microsoft Search. Leading 40+ product managers, Adam cultivates an inclusive, innovative culture, prioritizing data-driven decisions and cross-team collaboration for customer-centric strategies across global centers.
On The Menu:
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Strategic Focus: Balancing strategic planning, empowering senior leaders, and guiding new team members.
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Adapting to Trends: Emphasizing staying updated on industry shifts, like AI's impact on technology.
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Managing Challenges: Prioritizing energy management and signaling support before resolving issues.
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Learning and Growth: Encouraging a growth mindset and continuous learning as essential for team roles.
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Dynamic Decision-Making: Advocating flexible decision-making, blending instinct and data-driven insights amid industry changes.
Nicki Borell, an IT-evangelist and consultant, co-founded Experts Inside and spearheads "Xperts At Work." With vast Microsoft enterprise experience, he excels in consulting for SharePoint, Microsoft 365, and Azure. Nicki, a Microsoft Regional Director and MVP for Office Apps & Services, brings expertise in M365, AI, security, and compliance solutions to the German Speaker Association e.V.
On The Menu:
- Consulting Evolution: Shifting to holistic consulting prioritizing practical solutions over technicalities.
- Integrating Legal Compliance: Collaborating for GDPR compliance in technical solutions.
- Regulatory Impact on Security: GDPR's role in reshaping security, reevaluating cloud configurations.
- Microsoft 365's User-Centric Approach: Embracing user-focused solutions within integrated apps.
- AI's Accessibility Impact: Democratizing tech for non-tech users, changing tech interaction.
- Collaboration for Comprehensive Solutions: Partnering for broader capabilities beyond core expertise.
Join us on the Marketer of the Month Podcast for our Rapid Fire Round, where luminaries from Time, Intercom, SoundCloud, Unbabel, and more confront a barrage of quick-witted questions. Discover the genuine, human side of leadership as these fearless speakers share vulnerable thoughts and priceless business expertise.
So sit back, press play, and discover the people behind the iconic titles. 👉https://bit.ly/4a62KE7
He emphasizes the importance of the build-measure-learn cycle and the need to continuously evolve the project to ensure it effectively solves the problem at hand.
Watch the full episode here 👉https://bit.ly/3RYlkXK
She shares her perspectives on finding value in every challenge and making impactful choices in the dynamic business landscape. Learn from her experience and make the most out of the challenges that come your way as an entrepreneur.
Watch the full episode here 👉https://bit.ly/47hda1f
She talks about the importance of content creation and the essential role of AI tools in the same. She also shares how valuable Chat GPT and other tools are when it comes to content creation.
Catch the full episode here 👉https://bit.ly/47hda1f
Navigating intricate philosophical and use-case questions, he emphasizes the importance of transparency, continuous result evaluation, and ensuring data purity from the outset.
Join the conversation on the nuanced principles shaping ethical AI practices. Watch the full episode here 👉https://bit.ly/3TsKhf9
While traditional SEO remains crucial, the emergence of platforms like ChatGPT introduces a new dimension. As ChatGPT becomes a go-to source for queries, companies must ensure visibility when users seek advice. Neil emphasizes the importance of adapting SEO strategies to align with evolving user behaviors.
Watch the full episode here 👉https://bit.ly/3RwGn2e
Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from Time, Intercom, SoundCloud, Unbabel, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom.
So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/4a62KE7
Mafalda Alves Dias leads Vodafone Portugal's Large Business & Public Sector, advocating dignity and innovation. With over seven years at Vodafone, she shapes strategies and drives tech-driven solutions, focusing on cyber security, startup mentorship, and healthcare technology. Her leadership emphasizes respect and innovation in equal measure.
On The Menu:
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Unveiling Vodafone Portugal's public sector role
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Analyzing strategy discrepancy: Vodafone's public and private sector approaches
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Harnessing data insights: Vodafone's impactful analytics initiatives
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Data privacy and cybersecurity at Vodafone: Mafalda Alves Dias' insights
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Bridging the digital divide: Vodafone's vision for sustainable initiatives
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Vision amidst Vodafone's telecom innovation
Massimiliano Mesenasco, Vodafone Business' Southern Europe Business Development Manager, drives Mobile Private Network growth. With expertise in sales, marketing, and digital innovation, he launched Vodafone Business Videoanalysis. Passionate about sustainable tech for mobility solutions, he discusses data monetization and private networks at events.
On The Menu:
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Navigating the complexities of MPN expansion
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Contrasting market realities in Southern and Northern Europe
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Varied background's influence on strategy
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Balancing short-term goals with long-term vision
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Integration of cutting-edge technologies in telecom
-
Agile project management and adaptability in telecom innovation
Serving as Outreach's CEO since 2014, Manny Medina co-founded the company and played pivotal roles at Amazon's AWS and Microsoft's mobile division, contributing significantly to revenue growth. With an MBA from Harvard and a Masters in Computer Science from the University of Pennsylvania, his leadership style is defined by transparency and innovation.
On The Menu:
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Consolidating sales tools: Simplifying tasks for sales reps
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Efficiency enhancement: Aligning workflows for optimal client interactions
-
Leadership synthesis: Medina's blend of Amazon and Microsoft strategies
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Pioneering sales execution platforms: Outreach's AI-powered edge
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Customer-driven innovation: Refining AI for enhanced sales performance
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Value-oriented innovations: Boosting sales efficiency with tangible solutions
Join us on the Marketer of the Month Podcast for our Rapid Fire Round, where luminaries from Time, Intercom, SoundCloud, Unbabel, and more confront a barrage of quick-witted questions. Discover the genuine, human side of leadership as these fearless speakers share vulnerable thoughts and priceless business expertise.
So sit back, press play, and discover the people behind the iconic titles. 👉https://bit.ly/4a62KE7
Emphasizing the importance of fact-checking and copyright issues, he explores the transformative potential of AI that can now be actively harnessed.
Dive into the nuanced world of responsible AI application with Steven. Watch the full episode here 👉https://bit.ly/3Nss79B
What was once operating beneath the surface has now evolved into a well-understood field, empowering marketers to strategically employ nudges and insights tailored to consumer behavior.
Lisa emphasizes that while consumers may not always follow conventional patterns, their behaviors become predictable over time with careful observation. Watch the full episode here 👉https://bit.ly/3Nss79B
Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from Time, Intercom, SoundCloud, Unbabel, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom.
So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/4a62KE7
Beyond just digitally creating cars, it extends to crafting entire environments — from locations to skies — forming a seamless digital twin. Imagine stepping into a photo-realistic video game to create marketing content. Faruk unravels the essence of full CGI in this captivating journey.
Watch the full episode here 👉https://bit.ly/3R0Kxzp
From case studies to web pages, Generative AI, leveraging tools like ChatGPT and Jasper AI, serves as a powerful first draft. Join Carol on the Marketer of the Month podcast as she discusses the profound change and productivity advancements brought about by Generative AI.
Watch the full episode here 👉https://bit.ly/4a62KE7
Michiel Scheffer, a Dutch national, boasts 30 years of expertise in innovation, technology, and public policy. Leading Polisema BV, aiding ICT and medical device start-ups, he managed EU-funded projects and served as Regional Minister of Gelderland, contributing significantly to European Union R&D initiatives through 100+ publications.
On The Menu:
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Financial Crisis Impact: Shift from Politics to Nurturing Startups
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Dynamic Dutch Startup Ecosystem: Connectedness within Europe
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European Innovation Council's Role: Driving Innovation and Attracting Capital
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Overcoming Startup Hurdles: Tackling Capital and Market Acceptance
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EIC's Green Commitment: Funding for Sustainable Startups
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Green Tech Opposition: Recognizing and Advancing Environmental Innovation
Neil shares three key strategies: A/B test your thumbnails for maximum appeal, create compelling hooks in the initial moments to retain viewers and enhance engagement by making strategic cuts in your videos. Learn the proven formula for more suggested views and channel growth.
Watch the full episode here 👉https://bit.ly/4a62KE7
Join us on the Marketer of the Month Podcast for our Rapid Fire Round, where luminaries from Time, Intercom, SoundCloud, Unbabel, and more confront a barrage of quick-witted questions. Discover the genuine, human side of leadership as these fearless speakers share vulnerable thoughts and priceless business expertise.
So sit back, press play, and discover the people behind the iconic titles👉https://bit.ly/3N4yWhu
Drawing parallels to technologies like Photoshop and CGI, he envisions AI revolutionizing the market by making processes faster, and more affordable, and enabling users to explore new possibilities.
Dive into the AI journey, where even non-users become avid participants in the creative landscape.
Watch the full episode here 👉https://bit.ly/3R0Kxzp
Daniel Krauss co-established Flixbus in 2011 and presently serves as the managing director and chief information officer. Holding a degree in Economic Sciences from FernUniversitätHage, Daniel's expertise lies in Information Technology, having previously held positions at Siemens AG and Microsoft. His journey includes a tenure as a Technical Account Manager at Microsoft before venturing into co-founding Flixbus.
On The Menu:
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How creating tangible solutions lead to the establishment of FlixBus
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Key learnings: Hiring experience and tech development
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Sustainability focus: Transforming travel at FlixBus
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Tech-driven future: AI and autonomous driving
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Leadership insights: Collaborative decision-making
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Flixbus’s stance: Addressing social issues, fostering inclusivity
Three key elements fueled their growth. Consistency, Collaborative efforts with other podcasts, and staying on top of trending topics using tools like Google Trends and Answer The Public. Unveil the podcast growth playbook with Neil.
Watch the full episode here 👉https://bit.ly/3N56hsD
Athina Kanioura, PepsiCo's EVP and Chief Strategy Officer, oversees global strategy for iconic brands, contributing to an $86 billion revenue in 2022. Formerly with Accenture, she led AI initiatives, specializing in business transformation across industries. With a PhD in Econometrics, Athina shapes data policy at the Royal Statistical Society and educates at UK universities.
On The Menu:
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Integrated Digital Transformation: Spanning the organization's value chain.
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Tech Application: AI, web3, robotics, blockchain in manufacturing, logistics, product development.
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Streamlined Innovation: Focused on direct consumer engagement and mass personalization.
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Theory-Practice Integration: Balancing academic rigor with real-time problem-solving.
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Digital Hubs' Functions: Co-creating AI solutions, fostering career growth, diverse tech skills.
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Pepsi's Tech Training: Digital Academy upskilling employees in varied roles.
As Microsoft integrates OpenAI into its technology, Google, taken aback, accelerates its AI efforts, marking the onset of an AI arms race.
Explore the fascinating insights with Steven on the Marketer of the Month podcast. Watch the full episode here 👉https://bit.ly/4126Zg2
Till Faida, founder of Eyeo GmbH, oversees the business at Eyeo GmbH, focusing on the Acceptable Ads initiative. His extensive skill set covers entrepreneurship, online advertising, product management, startup development, and a wide array of marketing strategies in the digital realm.
On The Menu:
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The challenge of finding a balance between acceptable ads and sufficient monetization for publishers.
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Prioritizing unobtrusive ad experiences that don't interrupt user activities.
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The evolving landscape of ad filtering and its purpose in balancing user experience and monetization.
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Apple's impact on advertising privacy and the quest for relevant ad experiences.
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Advocating for rules in online advertising governed by a diverse coalition.
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The coalition's structure involves profit entities, user representation, and academia.
Fanny Bouton, an analyst, journalist, and tech expert for over 20 years, currently serves as the OVHcloud Startup Program Leader & Quantum Lead. She played vital roles in the digital transformation of major corporations and supported startups, aiming to bolster the French scientific and technological ecosystem.
On The Menu:
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Focus on Tech Ecosystem: Involvement in quantum and startups.
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Quantum and Innovation: A favorite for its world-changing potential.
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Role as Startup Program Leader: Aiding startups with infrastructure and mentorship.
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Exciting Startup Ideas: Diverse projects in food tech, and health tech.
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Quantum Computing Impact: Accelerates tasks, and revolutionizes industries.
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Quantum Podcasts: Aim to simplify and humanize complex topics.
Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from Time, Intercom, SoundCloud, Unbabel, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom.
So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/3itaIRT
Vasco Pedro, co-founder and CEO of Unbabel, heads an AI-powered platform for language operations, aiding businesses in offering extensive multilingual support worldwide. He also leads recruitment and fundraising, striving to break language barriers by combining machine translation with human editing.
On The Menu:
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Language translation's future impact on expanding global businesses.
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The abundance of information preserves multiple languages.
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The underappreciated complexity of language translation.
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AI translation's position amidst diverse AI innovations.
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The platform's current Asian usage and growing translation market.
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Japan's strategic selection due to tech appreciation and language focus.
While the brand is crucial for long-term success, true resonance comes from being in tune with clients – understanding their needs, concerns, and aspirations. It's not just about building demand; it's about creating a brand that speaks to the heart of our clients.
Join Phil with us on this transformative ride! 👉https://bit.ly/3G5CKLE
Ali Hussein serves as the CEO of Eros Now, a premier Indian OTT platform under Eros International Plc. With over 18 years in media and digital spaces, he's been a Board Advisor to Discovery Networks and various tech startups. Previously at Google/YouTube, Hussein led content and product partnerships in South Asia.
On The Menu:
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Employing technology to overcome geographical barriers and foster cultural integration.
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Strategies for worldwide expansion involving blockchain, cryptocurrency, and web three.
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The importance of the US market for international players.
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EROS Now's competitive strategies, alliances, and overall approach.
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The influence of pricing strategies on OTT subscriptions in India.
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Prioritizing storytelling and technology in high-quality cinema
Many B2B SaaS firms adopt a flawed approach to broad growth experiments with limited budgets. Unveiling the misconception, success lies in niche focus, ensuring product-market fit, and scaling strategically from a resonating foundation, challenging the conventional logic.
Watch the full episode here 👉https://bit.ly/3QOyC7B
Bryan McCann, You.com's Co-founder and CTO, started at Salesforce as a Lead Research Scientist, specializing in NLP. He spearheaded breakthroughs in contextualized word vectors like ELMo, and BERT and advocated for text-to-text models like T5, and GPT-⅔.
On The Menu:
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Founding Moments of the Search Engine.
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AI's Historical Conception and emphasis on current advancements.
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Top three leadership insights from Salesforce.
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Foresees evolving search expectations, emphasizing a shift from ad-centric models to aiding users.
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Envisions You.com as a hub for personalized information.
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Role of Algorithms in Search Engines.
Discover the strategy of securing a spot on renowned sites like Forbes or Entrepreneur through guest articles. While the path comes at a price, making it a high-budget pursuit for those seeking premium online visibility.
Watch the full episode here 👉https://bit.ly/49PpF6u
Take cues from influencers like my friend, whose Instagram is the powerhouse for her home management services. For some, traffic isn't about rankings; it's about connecting with the right audience. It's all about what makes sense for your brand.
Watch the full episode here 👉https://bit.ly/47hFhya
Swiftly capture attention, deliver information, and convince users to convert within seconds. Often overlooked is the crucial role of optimized landing pages, a misunderstood aspect of conversion rate optimization
Watch the full episode here 👉https://bit.ly/3QGyXsR
Hovhannes Avoyan is a serial entrepreneur, investor, and scholar. He is the co-founder and CEO of Picsart, a suite of online photo and video editing applications. He also served as President of the Union of Information Technology Enterprises of Armenia (UITE) from its inception in 2000 until 2015.
On The Menu:
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Generative AI's Impact: Disrupting industries, altering content creation.
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Jobs and Creativity: Visual communication becoming a career skill.
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Future of Visual Creation: Potential transition to physical products.
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Picsart's Differential Advantages: Encourages fun, gamified creation experiences.
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Gen Z as a Market: Tailoring products for youth, focusing on creativity.
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Tech Companies as Media Companies: Technology focus defines Picsart, not media.
Embrace the journey of constant choices, removing the pressure from the first one. Remember, it's a series of decisions that shape your path. Additionally, choose wisely who joins you on this voyage. Whether a professional confidant or a key hire, having someone in your boat can make all the difference.
Watch the full episode here 👉 https://bit.ly/3G5CKLE
Charles Manning serves as the CEO and President of Kochava, leading a global team dedicated to delivering top-tier omni-channel attribution analytics and optimization solutions. With over 12 years in mobile marketing, advertising, gaming, and systems monitoring, he offers a profound grasp of today's advertising dynamics.
On The Menu:
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Importance of Product Management: Perceives product managers as dynamic mini-CEOs shaping diverse facets.
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Downsides of Strategic Partnerships: Risk of prematurely underselling ideas.
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Gaming Industry Impact: The fusion of entertainment and skill is a timeless trend in the gaming industry.
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Future Trends from Gaming: Anticipates growth in marketplace commerce, parallels with loyalty programs.
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Enterprise Software Market: Contemplates the paradigm shift in consumption patterns.
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Micro SaaS Trend: Pivotal role of unified ROI for sustained success.
Carmen Fontana, an IEEE member and VP of Operations at Augment Therapy, a healthcare startup specializing in augmented reality, is a distinguished female leader in technology innovation. With over 20 years of experience, she's recognized for her expertise in innovation, data-driven decision-making, and regularly shares insights on emerging tech like AI, Extended Reality, IoT, and Quantum Computing.On The Menu:1. Augment Therapy: Leveraging AR for healthcare through gamified therapy.2. Engaging Pediatric Cancer Patients: Gamification addressing mobility challenges.3. AI-Enhanced Monitoring: Tracking skeletons and finger movements in therapy.4. Beyond Gaming: XR applications expanding into healthcare and more.5. Non-Wearable Priority: Augment Therapy's focus on non-invasive AR solutions.6. Diversity, Leadership, and Inclusion: Vital principles in the tech field.#CarmenFontana #MarketerOfTheMonth #TherapeuticTech #Outgrow #Podcastoftheday #MarketingPodcast #AIStartegies
In a world of complexity, their mission is to provide intuitive tools that enable users to craft high-quality content, be it interactive videos, live events, or engaging short-form content for social media. Additionally, the challenge of repurposing long-form content into bite-sized pieces for diverse channels is in focus. Explore the future of effortless video production with Vimeo.
Watch the full episode here 👉https://bit.ly/3QM29zT
Asteris Apostolidis is a Lead for Technical Innovation at KLM Royal Dutch Airlines, where he oversees the implementation and expansion of cutting-edge technologies like Artificial Intelligence, Digital Twins, and Autonomous Operations across various company departments. His extensive technical knowledge spans the fields of aeronautics and aviation, acquired through roles at academic institutions, airlines, and aircraft manufacturers in four different nations.On The Menu:1. Significance of balancing innovation with operational demands.2. Emerging technologies in aviation.3. The complexity of certifying AI-based technologies in aviation and building trust in autonomous systems.4. AI's pivotal contribution to realizing sustainability objectives within the aviation industry.5. Obstacles associated with expanding the scope of electric and hydrogen aviation.6. The vital role of Digital twins and simulation methods in aviation operations.#AsterisApostolidis #MarketerOfTheMonth #Aviation #RoyalDutchAirlines #Podcastoftheday #MarketingPodcast #TechInnovation
In a world where the quality of ideas and a deep understanding of your vision take precedence, the artist's magic lies in their ability to articulate with a creative eye.
Sam's insights highlight the limitless possibilities of image generation and the role of human creativity.
Kirill Skaletskiy, a senior data quality analyst at Just Eat Takeaway, excels in collecting, interpreting, and analyzing data. His expertise spans front-end dashboard design, back-end data processing, and various programming languages like Python, SQL, DAX, Power Query M, and Excel VBA. He's dedicated to optimizing business by improving data value and clarity.
On The Menu:
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Data Governance's Role: Vital for data management, a key aspect of being a data-driven company.
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Good Data Quality Examples: Varies by use case, driven by data requirements and context.
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Data Quality Challenges: Responsibility and issue remediation processes pose hurdles.
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Open-Source vs. Commercial Tools: Pros and cons of both options for data quality management.
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Overcoming Challenges: Data profiling and collaboration with data owners and consumers.
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Data Monitoring: Importance of data lineage and continuous data quality measurement.
As you explore AI's potential, it's clear that innovation can overcome the Stone Age feeling of certain technologies. Embrace the challenge, seek solutions, and pave the way for the future. 🙂 🤖
Discovering inspiration in AI's limitations. Watch the full episode here 👉https://bit.ly/3FN35xH
Matthew Blakemore, Chief AI Strategist at AI Caramba! & Member of ISO is an acclaimed entrepreneur and AI strategist with over a decade of experience in bringing product concepts to commercial success. His entrepreneurial journey, highlighted by his sustainability-focused tech startup demonstrates his exceptional leadership in AI and business development.
On The Menu:
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AI's creative prowess within various industries.
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The pivotal role of international AI standards.
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Best Practices for Ethical Use of AI.
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Bootstrapping vs Funding: Need for external investment in a startup's journey.
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AI’s potential impact on the Hollywood industry.
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Startup Voice Podcast: Echoes of Innovation.#AiStandards #AIStrategies #Artificialintelligence
In the SaaS world, success goes beyond the user. It's about nurturing relationships with an entire community of buyers within an account. Properly categorizing, communicating, and engaging with each role is the key to sustained growth and low churn.
Watch the full episode here 👉https://bit.ly/3FDkgld
He witnessed the evolution of data gathering and transmission, from creating protocols and gateways to the booming IoT platform market. Join Julien as he explores the incredible growth, complexity, and innovation in this ever-expanding IoT realm.
Watch the full episode here 👉https://bit.ly/3SlkS6w
Martin Riedmiller is a Research Scientist and Team Lead of the Controls Team at Google DeepMind. His profound interest lies in intelligent machines capable of autonomous learning from scratch, focusing on neural networks as mathematical brain models. Throughout his journey, he has consistently pushed the boundaries of machine learning, from pioneering neural forecasting systems for self-driving cars to groundbreaking reinforcement learning algorithms.
On The Menu:
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Reinforcement Learning Core: How AI learns through trial-and-error with feedback.
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DeepMind's Notable Projects: Atari project and teaching robots complex behaviors.
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AI Challenges: Scaling software and team coordination hurdles persist.
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Applications of Reinforcement Learning: Promising in controlling systems autonomously.
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Ethical Considerations in AI: Precise goal-setting is vital to prevent unintended outcomes.
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Future AI Trends: Exploring human intelligence, merging language models with controllers.
He looks into the complexities of recruiting and retaining subscribers. He emphasizes the complexity of optimizing the subscription process by balancing brand perception, storytelling, and the important role of the paywall. ⚖
Join him in the world of data-driven tactics, where potential subscribers meet friction and happiness drives renewals👉https://bit.ly/3FG4LJg
Hugo Hamad is the Director of AI at Decathlon Digital where his mission is to make life easier for data users and help businesses take advantage of Data & ML in production. With more than 14 years of experience, he focuses on implementing strategies and tools to enhance the efficiency and quality of deploying AI models while engaging various professionals in creating tailored solutions.
On The Menu:
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Passion for Technology in the Professional Journey
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AI's Impact on Customer Experience at Decathlon
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Challenges and Solutions in Implementing AI at Decathlon
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Strategies for AI Deployment and Adoption
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Exciting Upcoming AI Projects at Decathlon
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Measuring Success and ROI in AI Implementations
Ville also highlights the valuable contributions of mobile operators, especially in regions like Africa, in promoting financial inclusion. These models are now gaining recognition and support from central banks to extend access to the financial system.
Watch the full episode here 👉https://bit.ly/3tRMo1i
In the realm of content creation, success transcends the regurgitation of facts. True value emerges when content is tailored to a profound understanding of the customer's needs and preferences.
Marketing should intuitively challenge and adapt, for genuinely valuable and impactful content that guides the buyer effectively. Watch the full episode here 👉https://bit.ly/3Q8jT73
With a background in both traditional tech services and AI startups, he sees Turing as the perfect blend of the two. His mission? To unify the marketing team and steer them towards a cohesive strategy that transforms Turing into a nurturing, brand-building powerhouse.
Join Phil on the journey to shape Turing's marketing future. Watch the full episode here 👉https://bit.ly/49iPQCC
He highlights the importance of having an independent neutral third party that abstracts from cloud service providers. This approach fosters a free marketplace, enabling more competitiveness, innovation, and agility for companies.
Discover the benefits of a monopoly-free multi-cloud ecosystem. Watch the full episode here 👉https://bit.ly/3M3HHI0
Faruk Heplevent is the Founder and CEO of THE SCOPE, a CGI studio in Hamburg, Germany, specializing in photorealistic computer-generated images and animations for car launches. With over 16 years of experience, he actively engages with the CGI community and promotes sustainability in production processes. Faruk and his team at THE SCOPE are dedicated to delivering high-quality CGI content for the automotive industry.On The Menu:1. CGI's role in automotive content creation.2. The concept of full CGI in automotive CGI production.3. AI and automation in CGI workflows.4. The Scope City Tech Demo: a CGI city-building tool.5. Emphasis on sustainability in CGI production.6. Metaverse's potential impact on the CGI industry.#FarukHeplevent #MarketerOfTheMonth #CGI #AutoIndustry #Outgrow #TheScopeStudio #MarketingPodcast
Ariel Garten, the founder of Muse and co-founder of InteraXon, introduced brain-controlled computing through Muse. With a background in neuroscience and experience at the Krembil Neuroscience Centre, she's a former psychotherapist and a successful fashion designer. Her achievements have earned recognition from major media outlets like CNN, Forbes, Popular Science, CNET, CNBC, VentureBeat, TechCrunch, and the Wall Street Journal Tech.
On The Menu:
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The historical flux of meditation popularity
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The recent surge in meditation's popularity
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Technology's role in meditation's spread
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Meditation's impact on brain structure
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Meditation in education, healthcare, and corporate wellness
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Scientific backing for meditation's benefits#ArielGarten #MarketerOfTheMonth #eMeditation #Muse #Outgrow #Podcastoftheday #MarketingPodcast #Stress #Tech
Kai Hackbarth, currently the Senior Technology Evangelist at Bosch Global Software Technologies, brings over 21 years of experience in IoT middleware and device management across various sectors, including Smart Home, Industrial IoT, and Automotive. He has also held leadership roles at OSGi Alliance and the Industrial Internet Consortium. In recognition of his influence and expertise, Kai was named among the "Top 100 IIoT Influencers" by Onalytica in 2020.
The discussion delved into key themes, such as the evolution of IoT, the growing role of cloud and edge computing, and the importance of open environments. Real-time analytics emerged as a pivotal topic, along with challenges in SaaS and PaaS integration.
Moreover, Kai shed light on the fascinating potential of IoT in enhancing the quality of life for the elderly. This episode is a must-listen for anyone interested in the future of IoT.
On The Menu:
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Evolution of the IoT landscape
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IoT middleware for embedded devices
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Growing importance of cloud and edge computing
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Collaboration and open environments in IoT
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The significance of real-time analytics
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Challenges in SaaS and PaaS integration
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Enhancing elderly quality of life with IoT
This versatile skill not only forges connections but also drives action. While the earning potential is immense, it demands valuing your worth and standing firm in a world where it's often undervalued.🌟
Watch the full episode here 👉https://bit.ly/46w3bp3
Jeetu predicts a landscape dominated by major cloud providers like Amazon Web Services (AWS), GCP, Microsoft Azure, and private data centers. He envisions a unified security cloud layer that transcends providers.🌐💡
Watch the full episode here 👉 https://bit.ly/3M3HHI0
From safety and privacy concerns to auto-grade features, the rules of tech development change within a vehicle. Qualcomm's journey into this domain has led to a $30 billion pipeline, showcasing the successful transition and the invaluable learning experiences along the way. 🌟🔒
Watch the full episode here 👉 https://bit.ly/45Ajb8g
Discover how to validate transformation through small-scale initiatives, enlist the right team, and scale up effectively. Embrace change with confidence!
Watch the full episode here 👉 https://bit.ly/3M1HODS
William Quigley, a cryptocurrency and blockchain veteran with over two decades of experience, started as the first institutional investor in PayPal. He has since played a key role in incubating and investing in more than 30 cryptocurrency and blockchain projects, co-founding game-changing ventures like Tether, GoCoin, and WAX. His enduring influence continues to shape the digital financial landscape.
On The Menu:
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Demand for NFTs in gaming
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How the initial NFT craze was driven by novelty in digital ownership
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Video games as drivers of internet tech advancements
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Augmented and virtual reality’s impact on gaming
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Environmental concerns regarding NFTs
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NFTs shifting towards utility, potential industry impact
Crypto #Blockchain #NFT
Vimeo is excited to introduce 'One Take Editing,' a groundbreaking feature that democratizes video communication. With AI-driven script generation, users will never face writer's block again. They can bid farewell to the blank canvas dilemma and wholeheartedly embrace effortless creativity.
Watch the full episode here 👉 https://bit.ly/3LO7nZa
In this changing world, securing the entire production chain from raw materials to design, manufacturing, and software is paramount. It demands a fresh perspective on industry operations. 🛠️💡
Watch the full episode here 👉 https://bit.ly/3rCktll
Nicholas Thompson is the CEO at The Atlantic. Nick brings editorial expertise from Wired and Newyorker.com. He boosted digital subscriptions at Wired by 300% after implementing paywalls. Thompson co-founded Atavist, authored "The Hawk and the Dove: Paul Nitze, George Kennan, and the History of the Cold War," and covers topics like Facebook scandals and marathon running.
On The Menu:
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Strategies for ensuring The Atlantic's relevance and growth in the digital age
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The transition to consumer revenue: The Atlantic's path to sustainability
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Targeting new subscribers: Geographic expansion strategies.
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Addressing bias in AI algorithms
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The use of AI in The Atlantic's operations: Current and future applications
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Digitizing and monetizing historical content: The Atlantic's archive project
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OpenAI's rise over Google in attracting top AI talent and implications for the future
Amy Bernstein serves as the Editor of Harvard Business Review, where she provides guidance to the magazine and its team of editors. Additionally, she holds the role of Vice President and Executive Editorial Director for Harvard Business Publishing, where she is responsible for shaping the editorial strategy and content development for HBP's Corporate Learning and Higher Education divisions.On The Menu:1. Navigating Editorial Challenges: Building Trust and Enhancing Delegation 2. Striking a Balance: Empowering the Team While Ensuring Quality3. Women in Leadership: Tackling Salary and Promotion Disparities through Bias Recognition and Remediation4. Bridging the Gap: Promoting Transparency and Diversity in Decision-Making5. Discovering Leadership: Embracing Trial and Error on the Path to Success6. Analyzing Supreme Court Rulings on Affirmative Action and HBR's LinkedIn Triumph7. Serving the Audience: A Crucial Component of HBR's Success in the Digital Age
In this changing world, securing the entire production chain from raw materials to design, manufacturing, and software is paramount. It demands a fresh perspective on industry operations. 🛠️💡
Watch the full episode here 👉 https://bit.ly/3qxAl83
Every two years, a monumental leap forward is being witnessed, enabling AI to tackle tasks previously deemed impossible. With the emergence of generic deep learning models, the possibilities are expanding exponentially. 🤖💡
Watch the full episode here 👉 https://bit.ly/3qxAl83
Learn why they've brought their team back to the office four days a week. For Qualcomm, innovation thrives through collaboration, and being in the same room sparks creativity. Discover how their commitment to a collaborative culture drives their ability to create groundbreaking products and innovation for the long term.
Listen to the full episode here 👉 https://bit.ly/3EkfFnp
Discover how 6G goes beyond data communication, introducing groundbreaking network sensing capabilities. Imagine a world where radio transmissions provide a digital sixth sense, enabling the network to detect our physical presence. The future of connectivity is closer than you think! 📡
Watch the full episode here 👉 https://bit.ly/3LA8N9H
Steven Levy, an American journalist and Editor at Large for Wired, is renowned for his extensive writings on technology, computer culture, and cybersecurity. He authored the 1984 book "Hackers: Heroes of the Computer Revolution" and has written eight books covering various tech topics. His latest work, "Facebook: The Inside Story," delves into the history of Facebook through interviews with key figures like Chamath Palihapitiya, Sheryl Sandberg, and Mark Zuckerberg.
On The Menu:
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AI's Resemblance to the Early Internet Boom
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The AI Arms Race Among Tech Giants
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Facebook's Growth-Centric Culture & Competition with Emerging Platforms
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The Challenge of Privacy and Security in the Digital Age
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Balancing Fair Reporting on Major Tech Companies
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Thriving in the Ongoing Digital Revolution
Thomas Holl is the President and co-founder of Babbel, an innovative language learning app. With extensive entrepreneurial experience spanning two decades, he drives Babbel's North American expansion and product growth. Before Babbel, Thomas co-founded a music software startup, revolutionizing the industry with the world's first MP3 DJ tool, later sold to Native Instruments and patented as Traktor.
On The Menu:
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Creativity and Problem-Solving Through Limitations
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Importance of Agile Project Management and Efficiency Through "Build, Measure, Learn" Cycle
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Driving Startup Growth with Performance Marketing
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The Role of Instinct in Entrepreneurship and The Founding Story of Babbel
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Babbel's Evolution as a Language Learning Platform
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Balancing Innovation and Regulation in Technology
Julien Bertolini is an IoT expert at Volvo Group, with over a decade of experience in the field, from M2M to IoT. He has a strong technical background in solution architecture, full-stack development, and electronics. Julien is known for his passion for innovation, a long-term vision, and a customer-centric approach. Currently, he's dedicated to building and deploying IoT solutions worldwide within Volvo Group, playing a pivotal role in advancing IoT technology.
On The Menu:
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The Evolution of IoT: From M2M to a Complex Ecosystem
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Challenges in Implementing Industrial IoT Solutions
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Real-Time Truck Geolocation: Enhancing Operational Efficiency at Volvo Group
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Ensuring Security and Privacy in IoT Networks
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Fostering Collaboration in IoT: Volvo Group's Approach
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5G's Impact on the Automotive Industry and IoT
Discover how remote work and distributed teams are reshaping security paradigms. Learn why collaboration challenges now outweigh traditional network perimeter concerns. 🌐
Explore the principles of zero trust and asset-focused authentication, ensuring robust security whether your team works from office buildings or remote locations. 🛡️
Listen to the full episode here 👉https://bit.ly/3ZfOPqi
Discover how these technologies enable operators to gain deep insights into customer network usage, even amidst millions of users. Learn how data-driven optimization enhances customer experiences and paves the way for personalized marketing strategies. 📈📱
In this enlightening discussion, explore the synergy of technology and telecommunications as it opens new horizons for network efficiency and customer satisfaction. 🌐📱
Listen to the full episode here 👉 https://bit.ly/3rc3SEZ
Learn how to address data collection challenges and representativeness, ensuring that AI models are both unbiased and effective across various labels and properties. Nicolas shares insights that are shaping the future of responsible AI. 🌐🤖
Join us in this insightful exploration of the AI landscape, where fairness and impartiality are key to building trustworthy and equitable technology. 🎙️🌐
Watch the full episode here @marketerofthemonth 👉https://bit.ly/3PacG5V
To stay on the cutting edge, they prioritize investing a portion of their budget into new technologies while finding ways to minimize spending on outdated systems.
The goal? More innovation, less legacy tech, and a secure, up-to-date future. In essence, Dunkin's vision is a continuous cycle of innovation where resources are thoughtfully allocated.
Watch the full episode here 👉 https://bit.ly/3ZfOPqi
Zohar Dayan is Vimeo's Senior VP of Product, shaping video creation and editing strategies, including the upload experience and live streaming. Previously, he founded Wibbitz, an AI-driven video creation company, with 20+ years of startup and product management experience. He's recognized as a top Israeli entrepreneur and has also previously delivered a TEDx talk on innovation.
On The Menu:
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How interactive videos, including hotspots and branching, enhance user engagement.
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Why Vimeo stands out as an all-in-one video platform, offering creation, editing, collaboration, analytics, and hosting tools.
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Creative Magnet: Vimeo's history as a creative hub attracts filmmakers and sets high content quality standards.
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Video Innovation: Vimeo is dedicated to simplifying video creation with AI-driven tools like one-take editing.
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How Generative AI makes video creation accessible.
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Broad User Focus: Vimeo serves diverse users, from marketers and businesses to individuals seeking effective video communication.
Vimeo's commitment to innovation is evident through its interactive videos featuring hotspots and branching, enhancing user engagement. As an all-in-one video platform, Vimeo offers creation, editing, collaboration, analytics, and hosting tools, setting it apart in the industry.
Vimeo's rich history as a creative hub attracts filmmakers, fostering high-quality content standards. Zohar highlights Vimeo's dedication to simplifying video creation with AI-driven tools like one-take editing and Generative AI, making video creation accessible to all. Ultimately, Vimeo serves a broad user base, including marketers, businesses, and individuals, facilitating effective video communication for diverse needs.
Jérôme Dubreuil has been the Chief Digital Officer at Decathlon since 2020, leading the digital transformation for 100,000 teammates in 70 countries. He boasts over 20 years of experience in tech, including 9 years in Silicon Valley startups, establishing an early startup incubator and launching three successful spinoffs, including the acquisition of Orb Networks by Qualcomm and 9 years in major multinationals, where he played a key role in creating cloud-based services for connected devices.
On The Menu:
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Pandemic Impact: Boosted digital adoption and customer experiences at Decathlon.
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Unique Digitization Approach: Eco-design, carbon footprint reduction, and sport experience focus.
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Influencer Collaboration: Enhancing customer experiences globally via social media.
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Cloud Computing Future: Reimagining ownership and transparency in interactions.
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Gamification in Sport: Integrating VR games and connected treadmills.
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User Experience Enhancement: Prioritizing trust, ethics, and Omni-channel experiences.
In this episode, we delve into the pandemic's transformative impact, catapulting Decathlon's digital adoption and customer experiences. Dubreuil reveals their unique approach to digitization, emphasizing eco-design, carbon footprint reduction, and an enriched sport experience.
He highlights the power of influencer collaboration in enhancing global customer experiences through social media. Additionally, Dubreuil envisions the future of cloud computing, emphasizing transparency. We also explore gamification in sports and the paramount focus on trust, ethics, and omni-channel experiences. Tune in for insights into Decathlon's dynamic digital journey!
While acknowledging that some bureaucracy is inevitable when managing public funds, Timo is committed to optimizing these processes, ensuring they're conducive to impactful innovation and accessible for all stakeholders.
Subscribe to our Marketer of the Month Podcast on Spotify to catch their episode when it releases 👉 https://spoti.fi/474JTb8
Meet Maton Sonnemans, Partner at EY VODW and CMO at EY Netherlands. Maton has been with VODW, one of Europe's major strategic marketing agencies since 1994 - which became part of EY in July 2018. With over two decades of experience, Maton specializes in aiding large corporations in becoming more customer-focused, agile, and innovative, guiding them from strategy planning to realization. His expertise spans product innovation, new distribution channels, and brand development.
On The Menu:
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Elements for Successful Transformation: Shared vision, urgency, and leadership support
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Recognizing the organization's season of change to determine the urgency
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Launching Successful Products: Focus on creating added value for customers and ensuring desirability
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Data and Analytics in Decision-Making: Data is a starting point; creativity is crucial for marketing success
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Prioritizing customer value creation to drive shareholder value
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Changing Consumer Behavior and Marketing Trends: Cultural shifts, sustainability, and inclusiveness
Maton highlighted key insights for successful transformation, emphasizing shared vision, urgency, and leadership support as critical elements. Recognizing the organization's season of change helps gauge urgency accurately. When launching new products, the focus should be on creating customer value and desirability. Maton stressed that while data is essential, creativity remains vital for marketing success. Prioritizing customer value creation ultimately drives shareholder value, and Maton discussed the changing consumer behavior and marketing trends, including cultural shifts, sustainability, and inclusiveness. Tune in to discover more about Maton's wealth of knowledge in strategic marketing and transformation.
Daniela highlights the unique approach of the Hyperledger Foundation, which thrives with only nine employees. These team members, empowered throughout the community, guide, and support developers and marketers in various projects.
She focuses on the importance of balance and empowerment, ensuring that staff members become leaders in their own right. Openness and empathy are key in this inclusive community, where diverse backgrounds and circumstances are valued. Join the journey towards blockchain innovation!
Watch the full episode here @marketerofthemonth 👉 https://bit.ly/3sxvEMc
Instead of starting from scratch, these startups will fine-tune existing models to create tailored solutions for various industries, driving innovation through data-driven strategies.
Success in this evolving landscape will depend on a startup's ability to harness the data flywheel effect. In this dynamic AI landscape, Sam Altman's insights highlight the evolving nature of AI startups, emphasizing their potential for innovation and differentiation. 🚀
Timo Hallantie, Head of Unit at the European Commission since 2014, oversees the EIC Pathfinder program within the European Innovation Council. He brings vast experience in ICT R&D and innovation policies, having held various roles at the EC, including ERA, public-private partnerships & international cooperation.
On The Menu:
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EIC Pathfinder Program: Supporting innovators in realizing breakthrough technology dreams aligned with the EIC's goals
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Involvement in 3D materials, spintronics, and quantum technologies
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The crucial role of SMEs as innovative drivers
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Addressing funding and financing needs, including public investment
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Key drivers for successful international collaboration in R&D and innovation policies
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Emerging technologies with potential societal impact, such as fusion energy, quantum technologies, and medical imaging
Their approach avoids wearables like headsets, addressing vital concerns like infection control and the comfort of working with sensitive populations such as individuals with autism or complex medical needs. It's a unique blend of technology and empathy.
Subscribe to our Marketer of the Month Podcast on Spotify to catch their episode when it releases 👉 https://spoti.fi/474JTb8
Meet Jason Elliott, Head of Cross-Portfolio Solutions and Partner Marketing at Nokia. Jason leverages two decades of IT and wireless communications expertise to foster knowledge-sharing and collaboration. Having previously held leadership roles at Lucent Technologies/Alcatel Lucent, Jason's passion lies in utilizing technology for new business opportunities and sustainability goals.
On The Menu:
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Next-Gen Networking: transition from 5G to 6G, emphasizing 5G's role in digitizing industries and introducing network sensing in 6G.
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Network's role in hastening digitalization across sectors and achieving Sustainable Development Goals (SDGs) via enhanced efficiency.
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Collaboration's significance in driving innovation, with partnerships spanning cloud providers, experts, research, and startups.
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Addressing prioritization dilemmas and the importance of transparent communication and trust in ongoing partnerships.
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The need for future-proofing networks, covering advancements in both wireless and fixed networks, and anticipating the impacts of the metaverse and VR devices.
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6G's sensing capabilities as they bridge the physical and digital realms.
Meet Jean Lawrence - Head of Global Marketing at Nokia Cloud & Network Services. With 25 years of tech industry experience, she has held leadership roles at Oracle, Computer Sciences Corporation, Motorola, and T-Mobile. Jean is dedicated to helping businesses harness the power of 5G and cloud technology for automation, analytics, and new revenue models.
On The Menu:
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Fostering 5G and Cloud Adoption: Showcasing successful cases and ROI calculators to encourage traditional firms.
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Unified Global Marketing: Creating a common purpose and leveraging diverse skills in marketing for global organizations.
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Distinct Marketing Approaches: Tailoring messaging for enterprises and service providers, emphasizing industry-specific benefits.
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Future-Proofing 5G: Adapting 5G networks to evolving customer needs, addressing challenges and opportunities.
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Innovative 5G Opportunities: Exploring the potential of 5G technology across industries.
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Sustainability & Responsibility: Nokia's commitment to sustainability and ethical practices, addressing ESG concerns.
Mobile operators, especially in Africa, play a pivotal role in driving this trend, making it more cost-effective to bring financial services to previously underbanked populations. 🌍🤝
Watch the full episode here Marketer of the Month Podcast 👉https://bit.ly/3qIjZcW
To mitigate this risk, he emphasizes the importance of nurturing a workplace culture where employees can actively engage, voice their opinions, and contribute meaningfully, regardless of their physical presence. Building these skills and creating a safe space for the next generation ensures their active participation in shaping the future workforce.🌟
Watch the full episode here @marketerofthemonth 👉 https://bit.ly/3P1bbqI
Education plays a pivotal role in unlocking blockchain's transformative potential across industries, with a need for broader understanding. Equally important is nurturing a skilled developer community to drive innovation in blockchain applications.
By addressing these challenges, the blockchain landscape can continue to grow, innovate, and drive positive change in multiple sectors.
Check out the full episode here 👉https://bit.ly/3sxvEMc
In the ever-evolving world of marketing, we thrive by asking ourselves: If this were OUR business, how would we soar? It's not just about ad spending, it's about passion, innovation, and the relentless pursuit of growth. 🌟
Check out to watch the full podcast on Spotify now - https://bit.ly/3qYTeRB
While 5G undoubtedly offers higher speeds and increased network capacity, its true potential extends far beyond. It's meticulously designed to revolutionize industries by enabling digital
transformation of operational processes and technologies.
Catch more insights at @marketerofthemonth: https://bit.ly/3WWmZxc🎙️
Excitingly, Cisco has made recent announcements about WebEx's integration into cutting-edge vehicles like Mercedes and Ford, even collaborating with Apple CarPlay. Their goal is to seamlessly equip automobiles with technology, providing individuals with a frictionless way to connect, even from their cars, when finding a private space for a meeting is challenging. 🤝📊
Join Jeetu in this enlightening perspective 👉 https://bit.ly/3P1bbqI
Meet Ann Dunkin, who serves as CIO at the U.S. Department of Energy. A recognized author and speaker, she's been honored in StateScoop's Top 50 Women in Technology, and Georgia Tech’s Academy of Distinguished Engineering Alumni. In this episode, Ann covers cybersecurity strategy, unmitigated risks, diverse CIO roles, and emerging technologies at the US Department of Energy.
Ann discusses the intricate world of cybersecurity strategy, focusing on how the DOE tackles digital threats. She also sheds light on unmitigated risks in IT security and the ongoing challenge of balancing innovation with legacy systems. The episode explores decentralized tech investments, the value of diverse CIO roles in problem-solving, and strategies for navigating emerging technologies and associated risks within the DOE. Tune in for a wealth of expertise.
On The Menu:
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Cybersecurity strategy: Mitigating digital threats at the US Department of Energy
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Unmitigated risks: Addressing unresolved threats in IT security
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Balancing innovation and legacy systems in DOE’s IT landscape
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Decentralized investment: Prioritizing tech investments through decentralization
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Leveraging varied CIO roles for problem-solving
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Tech innovation: Navigating emerging technologies and risks at the DOE
Ville envisions a future where financial services mirror the seamless connectivity of mobile technology, fostering a world where interoperability is key to revolutionizing the financial sector.
Join Ville in this enlightening perspective on financial inoperability! 👉 https://bit.ly/3qIjZcW
Prioritize risk by reducing vulnerabilities, collaborate with agencies to share insights, and stay vigilant through training for preparedness against emerging threats.
Take cues from Ann Dunkin to navigate the digital security landscape effectively. 👉 https://bit.ly/3WWmZxc
Gerhard explains that the journey starts with connecting important machines and creating a simple digital process. As things progress, production processes are improved for better efficiency, while integrating AI for smarter operations.
Kress's approach provides a clear trajectory to thrive in the digital manufacturing landscape, making strides toward increased productivity and efficiency.
Catch more insights on our "Marketer of the Month Podcast" 👉https://bit.ly/3qxAl83
Nicolas Kourtellis, Principal Research Scientist at Telefonica R&D in Barcelona, is among the Top 2% Scientists worldwide. His work has been widely covered by major news outlets like Nature, New York Times, and more. In this episode, he explores AI's effects on telecom privacy, security in 5G and 6G, AI-enhanced cybersecurity, blockchain's privacy role, scaling 5G infrastructure with AI, and much more!
Dive into the future of telecommunications with Telefonica's Principal Scientist Nicolas Kourtellis, a renowned researcher featured in Nature and the New York Times. Discover AI's impact on privacy, securing 5G and 6G, AI-enhanced cybersecurity, and blockchain's role in safeguarding user privacy. Uncover strategies for scaling 5G infrastructure and cutting-edge research in fairness, bias, and distributed processing.
On The Menu:
- AI and telecom privacy: Addressing new risks and solutions
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Emerging 5G security: Privacy challenges and mitigation for 5G and 6G networks
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AI for cybersecurity: Strengthening protection through artificial intelligence
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Blockchain for privacy: Utilizing blockchain in telecom to safeguard user privacy
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Scaling 5G infrastructure: Challenges and AI-based strategies for deployment
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Cutting-edge research: Exploring fairness, bias, graph analysis, and distributed processing in telecom
He delves into the dynamic landscape of work. The future is set to be hybrid, offering diverse mandates for companies. The key to successful hybrid work lies in ensuring seamless communication and inclusion, regardless of location.
Patel envisions a world where physical presence isn't a prerequisite for meaningful connections and opportunities, breaking barriers to access and fostering deeper relationships.
Subscribe to our Marketer of the Month Podcast on Spotify to catch their episode when it releases 👉 https://bit.ly/3WWmZxc
Jens Herrmann, Senior Manager at Deutsche Telekom, fuels telecom innovation in blockchain, Web3, and the metaverse. With 18+ years of expertise, he combines his technology and business background with entrepreneurship, foresight topics, as well as strategy and investment work. In this episode, Jens covers telecom blockchain projects, data-driven trends, decentralization challenges, and much more!
On The Menu:
- Targeted Blockchain Projects for Telecom Needs - Emphasis on projects aligning with telecom requirements, including public blockchain and infrastructure staking
- Innovative Web3 Startups - Future of startups like Clear X and Telo Puno propelling blockchain advancements.
- Cross-Industry Collaboration Drives Web3 Innovation - Collaboration across sectors, including startups, fostering progress in Web3 landscape.
- Focusing on telecom-aligned goals, especially infrastructure and B2B sectors.
- Data-Driven Trend Identification - Data analysis driving trend recognition and initiatives like staking.
- Balancing Decentralization and Tradition - Challenges of integrating decentralization with control
Industry giants are now shaping the Metaverse with caution, learning from past mistakes to secure a safer digital frontier 😌
Evolution of technology teaches that privacy breaches are intolerable. Check out the full episode here 👉https://bit.ly/45DHSRS
Having dedicated her entire career to this fascinating industry, Jean finds it an ideal space for marketing. She's passionate about translating intricate technology and engineering aspects into tangible business value. 🔗💡
Subscribe to our "Marketer of the Month Podcast" on Spotify for more- https://spoti.fi/474JTb8
Daniela Barbosa serves as GM for Blockchain and Identity at the Linux Foundation and Executive Director of Hyperledger Foundation with an experience of 20+ years.
Explore the profound impact of collaboration and open-source ideology in the realm of blockchain and beyond. From addressing challenges in blockchain adoption to fostering open-source inclusivity and maintaining innovation-stability equilibrium, Daniela delves into Hyperledger's education strategies, standout projects like sustainable mining with blockchain, and her visionary perspective on blockchain's cross-industry integration. Join us in uncovering the legacy of Linux with Daniela Barbosa.
On The Menu:
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Challenges in Blockchain Adoption: Lack of understanding and developer shortage hinder blockchain progress.
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Hyperledger's Education Approach: Hyperledger focuses on educating, training, and certifying developers.
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Notable Project: Climate Action: Collaboration with British Columbia uses blockchain for sustainable mining and carbon accounting.
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Inclusivity in Open Source: Hyperledger promotes inclusivity by welcoming underrepresented communities.
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Balancing Innovation and Stability: Hyperledger maintains enterprise-grade stability through defined project lifecycles.
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Future Vision for Blockchain: Daniela envisions seamless blockchain integration across industries, emphasizing its impact.
Nicolas envisions a future where AI fuels concepts like "security as a service" and "software-defined networks," paving the way for enhanced market opportunities and efficient utilization of resources. 📈🔌
Subscribe to our "Marketer of the Month Podcast" on Spotify to catch their episode when it releases 👉 https://spoti.fi/474JTb8
By intelligently optimizing network operations, operators can strategically reduce certain aspects without compromising user experience. This not only lowers costs but also promotes sustainability, making a positive impact on the environment. 🌍💻
Subscribe to our "Marketer of the Month Podcast" on Spotify to catch their episode when it releases🎙️👉 https://spoti.fi/474JTb8
Smart contracts, a key facet of blockchain, bring automation to the forefront. They enable the seamless execution of predefined actions and offer audibility down the line. 🤖📝
Join Spotify to catch the full episode 👉 https://spoti.fi/474JTb8
Sam highlights the transformative potential of AI, suggesting it could be a groundbreaking technological revolution on its own.
He contemplates the intriguing interplay between the metaverse and AI, offering a glimpse into how these dynamic forces might reshape our world. 🌌🔍
Discover how this dynamic transformation ensures not only efficiency but also a promising path to a greener, more sustainable tomorrow. 🌏🌱
Join Spotify to catch the full episode 👉 https://bit.ly/45mXp8E
Interview with SVP & CMO of Qualcomm Technologies, Don McGuire
Don McGuire, SVP & CMO at Qualcomm Technologies, head global marketing, spanning all areas of digital strategies. With 25 years of experience, he led at Intel, Kyocera, Leap Wireless, and Sprint PCS. In this insightful podcast episode, Don McGuire highlights the significance of efficient innovation within budget constraints. Don explores reimagining MarTech for enhanced customer journeys, managing decision impacts, fostering collaboration, and crafting compelling brand narratives. From strategic partnerships to overcoming bureaucracy, he emphasizes the value of multi-channel marketing and cultivating a collaborative culture for successful innovation at Qualcomm.
On The Menu:
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Balancing Innovation and Budget: Leveraging digital toolsets for efficient innovation while managing costs.
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Catching Up in MarTech: Reimagining MarTech to improve the customer journey and meet benchmarks.
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Managing the Impact of Difficult Decisions: Addressing delays and considering time to market, competitiveness, and KPIs.
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Overcoming Bureaucracy: Cultivating a collaborative culture at Qualcomm to foster innovation.
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Storytelling and Brand Development: Prioritizing a strong brand story for successful brand execution.
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Strategic Partnerships and Multi-Channel Marketing: Focusing on win-win partnerships and omnichannel approaches to reach diverse audiences effectively.
Interview with Cisco's EVP & GM for Security and Collaboration Business Units, Jeetu Patel
Meet Jeetu Patel, Cisco's EVP & GM for Security and Collaboration Business Units. With a vast career across enterprises, startups, and mid-cap ventures, Jeetu currently holds global P&L responsibility. Jeetu Patel Explores Hybrid Work, AI-Driven SAAS, and More! From inclusive communication in hybrid setups to the AI-powered SAAS revolution, Patel delves deep. The episode covers hurdles faced by the younger workforce in remote settings, leveraging automobiles for extended mobile offices, and fortifying enterprise security with a universal cloud layer. Notably, the interview unveils insights into Webex innovation and crafting asynchronous video products. Discover the driving forces reshaping work paradigms and tech frontiers, only on The Marketer of the Month. Stay ahead with Patel's profound industry wisdom and visionary outlook
On The Menu:
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Hybrid work: Inclusive communication and the future of work
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Challenges for younger generations: How remote work hinders networking for the younger workforce.
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Role of automobiles: How cars extend the mobile office for remote productivity.
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Securing the modern enterprise: Adopting a common security cloud layer for flexibility in multiple cloud providers.
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Future of SAAS and AI: How AI integration revolutionizes SAAS user experiences
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Webex innovation: Building an asynchronous video product
Discover the game-changing potential of AI-powered visual recognition in monitoring patients' skeletons, enabling precise and tailored treatments. Join us on Spotify to catch their episode 👉 https://spoti.fi/474JTb8
With a game-changing approach, EIC ensures sufficient funding and financing for SMEs, partnering as a shareholder with public money to bolster their ventures. Join us on Spotify to catch their episode 👉 https://spoti.fi/474JTb8
Interview with Ericsson's Ericsson's Mobile Financial Services Strategy Lead, Ville Sointu
Meet Ville Sointu, Ericsson's Mobile Financial Services Strategy Lead, a 20-year digital financial expert who co-hosts Fintech Daydreaming and advises the ECB Digital Euro Market Group. In this episode, we delve into key FinTech trends, regulations, financial inclusion, and digital currencies. Discover insights on seamless payments, digital identity, and the role of technology in enhancing financial access. Join us for an exploration of innovation, security, and the potential of central bank digital currencies, along with exciting mobile money use cases in emerging markets. Tune in to gain expert perspectives from a 20-year financial technology veteran and ECB Digital Euro Market Group advisor.
On The Menu:
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Key trends in financial technology and payments
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Evolution of regulations and the collaborative infrastructure for seamless payments and digital identity
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Technology's role in driving financial inclusion
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Balancing innovation and security in FinTech
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Potential impact of central bank digital currencies
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Promising use cases for mobile money in emerging markets
Sam Altman, Founder of OpenAI and ChatGPT, dives into the intriguing landscape of AI's impact on jobs. As this technology progresses, it's essential to consider its influence on various job sectors.
Join us in exploring the shifting job landscape as AI targets different roles, from blue-collar jobs to high-skill white-collar positions. While predictions remain challenging, Sam's insights prompt us to reevaluate our understanding of skills and the dynamic changes AI brings to the workforce.
Join Gerhard Kreß, Senior Vice President of Xcelerator Portfolio & Digital Business at Siemens Industry as he unveils the next evolution of digital transformation in the industrial sector.
Embrace the future of the industrial landscape with Gerhard as he unravels the potential for enhanced adaptability and efficiency in the rapidly evolving industrial world. https://bit.ly/3WWmZxc
Nicolas Kourtellis, Co-Director of Telefonica Research & Head of Systems AI Lab, delves into the exciting possibilities that 6G will bring. With advanced sensing capabilities, smart buildings, and a connected environment, users will experience a new level of convenience and efficiency.
Join us to explore the remarkable advancements of 6G and the imperative of privacy-conscious innovation🕵️♂️🛡️https://bit.ly/3WWmZxc
Katharine Shaw-Paffett drives Microsoft Germany's Data & AI partner strategy, empowering partners for success and enabling sellers in a robust ecosystem.
In this podcast episode, Katharine Shaw-Paffett, driving Microsoft Germany's Data & AI partner strategy, discusses the potential of AI in transforming organizations and processes. She shares early career insights into AI consulting and transformation. Microsoft's role in empowering partners and managing the ecosystem is highlighted, along with embracing generative AI agent relationships. The episode also covers empowering partners to launch MVPs faster at MWC and AI's impactful synthesis on businesses and audience connection. Tune in for valuable AI and business perspectives.
On The Menu:
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The potential of AI in transforming organizations and processes
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Consulting and transformation: Early career insights in AI
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Microsoft role: Empowering partners and managing the ecosystem
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The paradigm shift: Embracing generative AI’s agent relationship
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Velocity at MWC: Empowering partners to launch MVPs faster
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AI’s impact on businesses: Synthesis and effective audience connection
With a focus on providing the necessary resources, funding, and collaboration, the mission is to propel technology forward and achieve groundbreaking results. 🌟💻
Join us as we delve into the world of innovation and how it shapes the future, unlocking possibilities and transforming ideas into reality. 🎙️✨ Together, let's embrace a future where dreams meet potential, and innovation knows no bounds. 🌍🔬 👉 https://bit.ly/3WWmZxc
Join the Rapid fire round of Marketer of the Month Podcast as they put industry leaders from Nokia, TIME, TikTok, and more in the hot seat with rapid-fire questions. Discover the human side of leadership, with vulnerable insights and business wisdom from these fearless speakers.
So tune in, kick back, and let's get to know the people behind the titles 👉https://bit.ly/3itaIRT
Interview with the Senior Vice President at Siemens, Gerhard Kress Gerhard Kress, the Senior Vice President at Siemens, is a seasoned expert in machine learning, AI, and Big Data technologies. His work centers on implementing innovative business models and delivering tangible value to customers. Leading the Siemens IoT platform and MindSphere application centers, he drives transformative solutions for industries worldwide.
On The Menu:
- The Industrial Metaverse: Optimizing Production through Real-Digital Integration
- Virtual Commissioning: Fast-Tracking Production with Digital Twins
- Digital Transformation: Revolutionizing Industries and Infrastructure
- Accelerating Production: The Role of AI and Digital Design
- Tapping into the Industrial Metaverse: A Step-by-Step Approach for Businesses
- Siemens' AI Journey: Solving Customer Problems for Two Decades
Eddie emphasizes the symbiotic relationship between himself and his readers, seeing them as an integral part of his learning journey. He believes in the power of sharing newfound knowledge with his audience, fostering a collaborative environment where they can all grow together. 🤝🌍
Join us on this enlightening podcast episode as we discover the incredible possibilities that unfold when we foster a community driven by knowledge sharing 👉 https://bit.ly/3owstCJ
Our gamified AR experiences revolutionize pediatric therapy, benefiting hospital-bound kids, especially those on cancer floors facing mobility challenges. By interacting with digital images on TV via Apple devices, children find joy in therapy sessions. Meanwhile, therapists gain access to objective data, enhancing their ability to track progress and tailor treatments for optimal outcomes.
Join us in this inspiring conversation as Carmen Fontana explains how augmented reality gamification transforms therapy experiences and empowers children on their path to recovery. 🎙️✨https://bit.ly/3WWmZxc
Join us in an engaging conversation with Claire Suellentrop COO of Forget the Funnel and Ex-Marketing Director of Calendly
While growth and marketing are inherently intertwined for achieving success, some SaaS founders perceive them differently. To effectively reach the target audience of executives, we position ourselves as growth and marketing advisors, aligning our messaging with their distinct perspectives. Internally, we understand their seamless synergy.
To watch the Full podcast - https://bit.ly/3pZc9ez
Interview with Nokia's Head of Trend and Innovation Scouting
Meet Leslie Shannon, Nokia's Head of Trend and Innovation Scouting, a Silicon Valley futurist exploring tech disruptions in 5G, robotics, drones, visual analytics, cloud gaming, and the Metaverse. Join her in this episode as she unveils her vision, Nokia's role in building a secure and immersive future, and lots more.
On The Menu:
- Metaverse Purpose: Bridging Digital and Physical Realities for Accessible Interactions.
- Emphasizing Presence: Leslie Shannon's Insights on the Crucial Metaverse Aspect.
- AR vs. VR: Practicality and Immersion in the Metaverse Experience.
- Metaverse Continuum: Merging Digital and Physical Worlds for Hands-free Assistance.
- Privacy and Data Concerns: Ensuring Responsible Metaverse Development.
- The Future of Metaverse: Augmented Reality Glasses and AI
- Enhancing User Experiences - Nokia's Role in Building Secure and Efficient Infrastructure.
Keith emphasizes the importance of striking a balance that fosters progress without compromising compliance. He underscores the need for tech companies and businesses to understand the existing legal frameworks governing data usage and decision-making in the rapidly evolving tech landscape. 🔍💼
Join us in this engaging conversation as we explore Keith's inspiring vision for nurturing innovation while upholding necessary regulations in AI.🎙️👉 https://bit.ly/3WWmZxc
Gone are the days when innovation came at the price of extensive expenditures. With the right tools and strategic implementation, innovation itself becomes a catalyst for improved efficiencies and enhanced productivity.
Join us in this captivating conversation as Don McGuire explores how digital toolsets empower organizations to innovate, drive efficiencies, and unlock new possibilities for growth and success. 🎙️✨ 👉 https://bit.ly/3WWmZxc
The quantum revolution has only just begun, and its implications are captivating. 🕒⚛️ Innovation knows no boundaries as these startups revolutionize industries with disruptive ideas. 🌱💰
Join us as Fanny takes us on a journey into the future of quantum computing and the ever-evolving startup landscape, where possibilities abound, and transformative breakthroughs await. 🎙️🌟 👉 https://bit.ly/3WWmZxc
Experienced music industry professional passionate about bridging the gap in the creative economy. Focused on finding the best music amidst the abundance of user-generated content. Dedicated to revolutionizing music discovery, curation, and playlisting for the digital age
To watch the full Podcast -https://bit.ly/3pPUQwv
An experienced startup founder who understands the value of personal connection and customer discovery. Successfully acquired the first 100 customers through handcrafted emails and tailored pitches. Believes in hard work and learning during the early stages of business growth.
Join to watch his full podcast - https://bit.ly/3pUgQpX
In this episode, Michael O'Flaherty, an Irish human rights lawyer and academic, and Director of the EU Fundamental Rights Agency, shares insights on the intersection of AI and human rights, discussing the role of governments, research-based regulatory models, citizen engagement and a lot more!
On the Menu:
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Governments' Role in Protecting Individual Rights in the Face of AI Advancements
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Research-Based Regulatory Models: Navigating the Complexities of Fast-Evolving AI Technologies
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Amplifying Citizen Voices: The Vital Role of Civil Society in AI Governance
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Inclusion and Collaboration: Creating Spaces for Meaningful Exchanges between Governments and Civil Society in AI Decision-Making
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Empowering the Future Generation: Providing Platforms for Youth Engagement in AI Policy
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Human Rights as the Foundation: Ensuring Dignity and Respect in the Development and Deployment of AI Technologies
Through diverse AI forms like large language models and statistical methods, we gain the ability to analyze vast data, navigate uncertainties, and uncover insights even when the questions are unclear.
Join Bryan as he explores the limitless potential of AI and its role in shaping the future of information discovery🗣️👉 https://bit.ly/3WWmZxc
The film industry undergoes a transformation amidst the pandemic, as audiences demand more than just superstar power. With a shift towards series and deeper narratives, the emphasis is now on quality storytelling. The windows between theatrical releases and digital premieres have also shortened, allowing quicker access to new releases.
Listen to Ali Hussein, CEO of Eros Media World PLC, talk more about the current premium cinema landscape and where it is headed now! 👉 https://bit.ly/3WWmZxc
Join us in an engaging conversation with industry expert Corey, the "swipe file guy," as he shares his journey and the creation of Swipe File.
Discover how this revolutionary tool simplifies accessing and organizing examples across landing pages, ads, emails, and more. Don't let your swipe file gather dust tap into its true potential, and unleash your marketing creativity.
Get ready for a game-changing discussion on effective product strategy, leveraging AI, and embracing a customer-centric approach in the SaaS industry. To watch the full podcast and insightful conversation with Founder at SWIPEFILES.COM https://bit.ly/46Bdnxb
Introducing Keith E. Sonderling, a Commissioner at the U.S. Equal Employment Opportunity Commission (EEOC). In this episode of Marketer of the Month, Keith discusses responsible AI utilization, civil rights, and the evolving technology landscape.
On The Menu:
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Global Data Exchange: Enhancing Technology Regulations and Ethics
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Data-Driven Equality: Addressing Discrimination through Collection and Analysis
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Striking a Balance for Sensitive Information
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The Rise of Data Collection: Navigating Sensitivity and Security
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Collaborative Governance: Private-Public Cooperation for Innovative Regulations
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Digital Democracy: Managing Censorship and Empowering Responsible Tech Development
Interview with TikTok's Ex-Head of Product, Sean Kim
Introducing Sean Kim, Ex-Head of Product at TikTok, and President and CPO at Kajabi, the leading platform for knowledge entrepreneurs. Tune in to this episode for Sean's valuable insights on leveraging AI and machine learning to reshape the content landscape.
On The Menu:
- Transforming Content Consumption: Lessons from Amazon and TikTok for a Revolutionary Experience
- Unlocking Success with AI and Machine Learning: Building a Powerful Product Strategy
- Empowering Content Entrepreneurs: Attracting Creators and Raising Awareness
- Building a Strong Community: Education, Collaboration, and Customer Obsession
- Revolutionizing Content Creation: Customer-Centric Product Development and Influencer Insights
- Applying Customer Prioritization and Content Monetization: Lessons for Success
🌟 Unlocking the True Potential of NFTs: Embracing Utility and Trust 🚀
NFTs possess extraordinary properties that distinguish them from traditional assets. NFTs is a groundbreaking technology that enables the seamless transfer of an item to another individual— a transfer marked by instant authenticity, effortless verification, and zero cost.
As more people embrace the concept of NFTs over time, these digital assets will emerge as a powerful medium for facilitating transactions based on their tradable value. ⬆
The world is thirsting for a system that ensures trust and transparency, and NFTs, with their unique characteristics, provide a solution that was previously unimaginable.
Listen to William E. Quigley, Co-founder & CEO, WAX talk about the limitless possibilities offered by NFTs and their future 👉 https://bit.ly/3WWmZxc
💡 The world of software is evolving, and we find ourselves in a transformative phase. As we navigate the ever-changing landscape, the desire for simplicity and streamlined operations drive us toward a more integrated future.
The forthcoming years hold the promise of a consolidated ecosystem, where the strengths of individual tools are harnessed within a cohesive framework.🚀
Listen to Des Traynor, Co-Founder and Chief Strategy Officer at Intercom talk more about software and automation in the full episode 👉 https://bit.ly/3WWmZxc
In this era of rapid technological advancements, it's undeniable that AI has the potential to reshape our lives and revolutionize the way we work. 💫🚀
Some might fear that this transition will forcefully propel us into an uncertain future, challenging us to adapt to new forms of labor and employment. Yet, amidst the complexity lies a glimmer of hope, a vision where AI becomes a catalyst for positive change.🌟🤝
Listen to Bryan McCann, Co-Founder and CTO of You.com embrace AI for a future of fulfillment and adaptation in the full episode 👉 https://bit.ly/3WWmZxc
The film industry undergoes a transformation amidst the pandemic, as audiences demand more than just superstar power. With a shift towards series and deeper narratives, the emphasis is now on quality storytelling. The windows between theatrical releases and digital premieres have also shortened, allowing quicker access to new releases.
Listen to Ali Hussein, CEO of Eros Media World PLC, talk more about the current premium cinema landscape and where it is headed now! 👉 https://bit.ly/3WWmZxc
William E. Quigley, co-founder of Worldwide Asset eXchange (WAX) and managing director at Magnetic explains how the roots of NFTs are actually planted in the world of video game virtual item trading.
It's true - before NFTs were the talk of the town, players were buying, selling, and trading rare in-game items for real-world cash. This eventually gave rise to a virtual goods market that paved the way for the development of unique, verifiable digital assets.
Watch more at https://bit.ly/3WWmZxc
🌟 Take Bigger Risks: Dare to challenge the boundaries of your comfort zone and embrace the thrill of venturing into uncharted territories. As you embark on your research journey, remember that greatness often lies beyond the confines of the known.
Through daring leaps, breakthroughs are made, reshaping our understanding of the world. 🚀
Listen to Bryan McCann, Co-Founder and CTO of You.com talk about finding something that challenges you, experimenting, embracing AI for a future of fulfillment, and many more topics in our full episode 👉 https://bit.ly/3WWmZxc
Interview with the Creative Director of TIME, Graham McDonnell
Graham McDonnell, an award-winning creative director & keynote speaker with 19+ years of experience, specializes in crafting immersive stories for global brands across digital, social, and film. As the VP of Brand and Design at TIME, he leads creative vision and strategy, leveraging his exceptional talent for compelling narrative creation.
On The Menu:
- Consumer Recognition of Valuable Content
- Balancing Algorithmic Recommendations and Human Curation
- Trust as a Crucial Element in Branding
- Disruption of Branding by Instagram and TikTok
- Blurring Lines Between Tech and Media Companies
- Embracing Risks and Challenges for Marketing Success
How do you balance your company's strategy when dealing with competition and copycats? 🤔
And where would your company be if it focused wayyyyyy too intently on its competition?
Des Traynor from Intercom spills the tea on this and more in the 100th edition of Outgrow.co's Marketer of the Month Podcast.
Tune in to listen to the episode here: https://bit.ly/3WWmZxc
In our conversation, Bryan unveiled a transformative approach, leveraging artificial intelligence (AI) to enhance productivity and creativity. Imagine AI assisting with writing essays, generating captivating marketing copy, coding effortlessly, and creating stunning visuals.📚📝💻🎨
As AI evolves, traditional search engines fragment. You.com emerges as a beacon of hope, reimagining search and inspiring users to unlock their potential.🌟
Join us on this journey, exploring Bryan's vision for the future of search. Let's embark on a search experience that empowers, inspires, and propels us toward endless possibilities🎙️👉 https://bit.ly/3WWmZxc
As we delve into the depths of this digital agora, we must confront the delicate balance between freedom and responsibility. 🌐
It is at this juncture that Elon Musk's towering presence looms, prompting us to ponder whether he comprehends the true value of limitations, codes of conduct, and the fundamental principles of civility that underpin this virtual realm.
Listen to Tom Morton and Tiffany Rolfe (she/her) talk about the digital town square and brand strategy in our full episode👉 https://bit.ly/3WWmZxc
Gone are the days when being a movie star meant having to grace the silver screen and charm audiences with talent and good looks. Thanks to technology, anyone with a smartphone, an internet connection, and a dash of charisma can now become a sensation.
Ali Hussein, CEO of Eros Media World PLC, delves into the exciting world of how tech has transformed the film industry and redefined the concept of superstardom.
TikTok influencers, bloggers, and even the average joe can now attain fame, leaving traditional movie stars feeling like they're stuck in the days of black-and-white films. The landscape of stardom has been completely disrupted and it's fascinating to see how it will continue to evolve in this ever-changing digital world.
Tune in to listen to the entire episode here 👉 https://bit.ly/3WWmZxc
As Graham McDonnell of TIME points out, big budgets may seem like a surefire way to success, but in reality, they can stifle creativity and lead to less risk-taking.
Want to know the secret to unlocking your inner marketing genius?🤫
Tune in to the next episode of Outgrow.co's Marketer of the Month Podcast to learn the conditions needed for creativity to thrive in today's market. Don't miss it! https://bit.ly/3WWmZxc
When you're a business owner, the last thing you want to see is another company copying what your company does. Copycats are an especially common problem when it comes to SaaS.
We caught up with Intercom’s co-founder and Chief Strategy Officer Des Traynor at the Web Summit where he talked about how you can you deal with copycats.
To see the entire episode when it releases, pre-register here: https://bit.ly/3VNZOV7
Interview with VP of SoundCloud and Co-founder of Musiio - Hazel Savage
Hazel Savage, a tech expert, guitarist, and former CEO and co-founder of Musiio, brings over 15 years of experience in the music industry. Her journey led her from Shazam to Pandora, Universal Music Group, and HMV before launching Musiio in 2018. Following the acquisition of Musiio by SoundCloud in May, Hazel now holds the position of VP of Music Intelligence at SoundCloud. Get ready for Hazel's enlightening insights into the powerful synergy between artificial intelligence and music, shaping a future of boundless innovation and creativity, with this episode of Marketer of the Month.
On the Menu:
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The role of AI in music: Exploring possibilities and paradigm shifts
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Challenges of building a music search engine: Scale, efficiency, and algorithms
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The acquisition of Musiio by Soundcloud: Challenges and impact
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AI’s potential to create new musical forms: Visual vs. Audio-based AI
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Striking a balance: Algorithms and human curation in music
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Music classification with convolutional neural networks
Director of the European Union Agency for Fundamental Rights, Michael O'Flaherty, talks about how AI continues to play an increasingly influential role in our daily lives, and how it’s crucial that we prioritize transparency in its development. With AI systems making decisions that impact individuals and communities, we need to ensure that the algorithms and decision-making processes are easily understandable and free from bias. Furthermore, transparency helps build trust and accountability, ensuring that AI systems are held to ethical standards and are not used for malicious purposes. The benefits of a transparent AI development process are clear – it encourages more responsible use of AI and ensures that the technology is developed in a way that benefits everyone. Let's strive for a more transparent AI future, where we can trust the technology to make the right decisions for us.
Check out more at: https://bit.ly/3WWmZxc
Keith Sonderling, Commissioner at the United States EEOC illustrates the modern paradox of businesses trying to make sure they are on the right side of the law with regard to laws that haven’t even been made yet!
It is a situation unique to our contemporary world where technology is evolving so rapidly that governments aren’t able to keep up with it.
To see the entire episode when it releases, pre-register here: https://bit.ly/3VNZOV7
Kajabi’s President Sean (Solme) Kim, who was previously the head of product at TikTok, explains the gradual tiktokification of the interface of all websites.
Learn more about how short-form video and the concept of discovery work in the 100th episode of Outgrow’s Marketer of the Month Podcast (Web Summit) 👉 https://bit.ly/3WWmZxc
There was a necessary reset of the industry, as many companies either merged with one another or were forced to shut down altogether.
This allowed for a more streamlined, sustainable market to emerge, one that could better serve both consumers and the industry as a whole.
Today, there are still numerous streaming services on the market, but the landscape is much more manageable, and companies are better able to differentiate themselves and offer unique value propositions to their users.
Listen to Hazel Savage, VP of Music Intelligence, SoundCloud talk more about the music industry in the full episode 👉 https://bit.ly/3WWmZxc
Michael O'Flaherty of the European Union Agency for Fundamental Rights talks about Human rights and technology: two worlds colliding to create a better future for all. 💯
As the role of technology in our lives continues to grow, so too does the responsibility of tech companies to respect and protect human rights. It's important for us all to stay informed and engaged in this crucial conversation to ensure that technology serves the greater good.
To see the entire episode when it releases, pre-register here 👉 https://bit.ly/3WWmZxc
"AI in HR is different than AI in business" cautions US EEOC Commissioner Keith Sonderling "because when you're using AI in HR, you're deciding on someone's livelihood, and their ability to enter the workforce and thrive in the workforce. And that's a much different equation than using it to make deliveries faster or to build products faster."
In today's world, where information is readily available and people are constantly seeking knowledge, creating a course can be a daunting task. From research to gathering information it takes a lot of effort to produce a course that can truly resonate with the target audience. This is where AI comes into play. By leveraging the power of machine learning, we can significantly reduce the burden of creating a course.
With the use of machine learning, we can see a future where everything is significantly more streamlined, allowing creators to focus on what they do best - creating content that is informative, engaging, and valuable to their audience.
Listen to Sean (Solme) Kim, Kajabi's president (ex-head of product- TikTok) talk more about how we can expect to see a lot of use cases that will help solve some of the most significant challenges creators face today 👉 https://bit.ly/3WWmZxc
We caught up with Hazel Savage, VP of Music Intelligence at SoundCloud at the Web Summit where she talked (and sang!) about all things ranging from AI in Music, the Australian vs Singaporean vs London Tech scene, as well as her favorite genres and artists! To see the entire episode when it releases, pre-register here: https://bit.ly/3VNZOV7
How do you balance your company's strategy when dealing with competition and copycats? 🤔
And where would your company be if it focused wayyyyyy too intently on its competition?
Des Traynor from Intercom spills the tea on this and more in the 100th edition of Outgrow.co's Marketer of the Month Podcast.
Tune in to listen to the episode here: https://bit.ly/3WWmZxc
Interview with Des Traynor - Chief Strategy Officer & Co-founder of Intercom Des Traynor is a Co-Founder and Chief Strategy Officer at Intercom, as well as a member of the company's board of directors. Des has led various teams inside the firm, including Product, Marketing, Customer Support, and Content, and has been personally responsible for the development of even more Intercom functionalities. Des now manages Intercom's R&D team, which is situated in Dublin and London. Join us for the latest episode of Technologist of the Month as we dive deep into Intercom's innovative functionalities and explore the new paradigms of success in the SaaS industry.
On the Menu:
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The importance of understanding and reacting to competition
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Coping with copycats - staying focused and making adjustments
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Acquiring the first customers - personalized approach for effective customer discovery
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Growth strategy - virality, content marketing, and cohesive storytelling
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Complexity of the SaaS - communicating a simple, believable narrative
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Bundling and unbundling of software - consolidation and preference for all-in-one solutions.
As Graham McDonnell of TIME points out, big budgets may seem like a surefire way to success, but in reality, they can stifle creativity and lead to less risk-taking.
Want to know the secret to unlock your inner marketing genius?🤫
Tune in to the next episode of Outgrow.co's Marketer of the Month Podcast to learn the conditions needed for creativity to thrive in today's market. Don't miss it! https://bit.ly/3WWmZxc
Interview with Alex Mackrill - CMO at Hype & Dexter
Alex is a marketer with a strong focus on driving digital results. With experience in copywriting, he excels at initiating conversations and closing sales. Originally from the UK, he has worked at the forefront of the industry in New Zealand for six years, serving over a thousand clients and leading successful campaigns for renowned brands like Spark, Uber, and Honda. Listen in to hear Alex spill secrets about mastering both traditional and digital marketing strategies and achieving remarkable success in the ever-evolving landscape.On the Menu: 1. How targeted emails helped Alex revive a dormant list, generating significant revenue for a tourism client 2. Common content marketing mistakes: focusing on irrelevant topics and using sales-driven calls to action too early 3. Aligning content with the customer journey: nurturing relationships that drive engagement 4. Understand your audience, developing buyer personas, and mapping customer journeys 5. Why early creation of organic content, addressing consumer interests and market trends is essential 6. Measuring bottom-of-the-funnel metrics like leads, value, and ROI using tools like HubSpot and Salesforce
Interview with Jess Petrella - Director of Product Marketing, Unbounce
Jess Petrella's atypical journey to her current position began initially in in-house marketing teams, where she began freelancing as a graphic designer and marketer, and through this experience, she was able to identify the aspects of marketing that truly resonated with her, ultimately leading her to discover a passion for product marketing. Join us on the latest episode of Marketer of the Month as we sit down with Jess Petrella to discuss the intricacies of product marketing and learn how to navigate the challenges that lie ahead in the field.
On The Menu:
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Bridging the gap between product development and positioning
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Marketing AI-based tools in different climates: benefits and challenges
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Maintaining a solid foundation with purpose and values during a company's evolution
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Unbounce's evolution and the role of AI and machine learning in its current products
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Launching new products: common mistakes made by product marketers and ways to avoid them
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Successful GTM strategies for innovative AI products: key elements
Interview with Eddie Shleyner - Founder of VeryGoodCopy.com
Eddie Shleyner, founder of VeryGoodCopy.com, is a seasoned copywriter and content strategist with a decade of experience. He's worked with top clients like Shopify and Adobe, and has been featured in Forbes and Inc. Eddie is also a popular speaker on content strategy and copywriting. Tune in to the latest episode of Marketer of the Month to hear him talk about the AI evolution in copywriting and much more.
On the Menu:
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Challenges faced in starting Very Good Copy and growing its subscriber base
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The evolving role of copywriters with AI technology
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The potential of AI-generated content for personalization and persuasion
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Benefits of teaching while learning to Copywrite
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Balancing repurposed and original content
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How Linkedin became a preferred platform to share resourceful content
Dustin is the CEO and Founder of HIVE Strategy and HIVE Hub.
He leads engaging and educational sessions and keynotes focused on digital marketing, marketing strategy, inbound marketing, and entrepreneurship through a philosophy of marketing and selling like a human. Tune in to the latest episode of Marketer of the Month to have him talk more about a humanized approach to marketing.
On the Menu:
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Changes in the marketing world with the advent of AI
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Human oversight of AI processes
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Sales with a human-centric approach
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Evaluating the efficacy of your marketing strategies
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Brand messaging that is truthful and open
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Sustaining a competitive edge during a recession
Interview with Dame Til Wykes - Head of the School of Mental Health and Psychological Sciences
Professor Wykes is a Head of the School of Mental Health and Psychological Sciences at the National Institute for Health Research. She was a Professor of Clinical Psychology and Vice Dean of Psychology and Systems Sciences at the Institute of Psychiatry, Psychology and Neuroscience, KCL. She founded and co-directs the Service User Research Network (SURE) at KCL, promoting a patient-centered approach to mental health care. Her research focuses on innovative psychological treatments for schizophrenia and many eHealth/mHealth projects such as myhealthlocker. Professor Wykes is a leading voice in mental health research, making a significant impact on individuals with mental health issues. Tune in to hear her talk more about how digitizing mental health care is changing the world!
On The Menu:
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Access to digital technology solutions for underserved communities
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Ensuring the efficacy and dependability of digital technology options for mental health care
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Integrating virtual reality and immersive technologies with traditional forms of therapy and treatment
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Ethics, transparency, evidence-based practice in developing digital mental health interventions
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Potential harms of promoting untested or ineffective treatments to vulnerable individuals
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The future of digital technology solutions for mental health
Interview with Samuel Thimothy - Chief Growth Officer, OneIMSSamuel Thimothy is an experienced expert in online marketing and sales, with a passion for helping businesses achieve growth through effective marketing strategies. As Chief Growth Officer for OneIMS and co-founder of Clickx, he has a wealth of knowledge to share. Samuel also hosts Coffee with Closers, a show where he interviews successful entrepreneurs and business leaders. Tune in to the latest episode of Marketer of the Month to hear Samuel share some of his valuable insights and secrets to business success.
On the Menu:
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Focusing on acquisition for fast growth
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Shifting to retention in an established market
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Importance of establishing smart realistic goals that are realistic & considering resource availability
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Implementing a technology foundation & tracking key performance indicators
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Why diversification is important for businesses
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Business in the age of AI-disrupting industries
Interview with ChatGPT, AI Superstar
Introducing ChatGPT, the marketing maven with a flair for all things AI and a knack for making catchy ads that even the most tech-averse grandma would love. Developed by the geniuses at OpenAI, this language model is a true game-changer in the industry. Whether it's analyzing customer feedback with laser precision, or handling chatbot inquiries with ease, ChatGPT always delivers. And in honor of our 100th episode, we're excited to crown this absolute marketing genius as our Marketer of the Month. Let's give a round of virtual applause for this AI superstar!
On the Menu:
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Automation's taking over! Why adaptation is more important than ever now
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ChatGPT's biggest flex? Revolutionizing marketing with its human-like skills.
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A marketing superhero - the ability to write ad copy, analyze feedback, recommend products, and handle customer inquiries - all at the same time!
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Always improving like a fine wine - the importance of being a constantly improving language model
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ChatGPT’s state-of-the-art training on vast amounts of data
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Putting other AI solutions to shame - How ChatGPT sets itself apart from other AI solutions
Interview with Megan Sullivan - Creative Director at Nextiny Marketing
Megan Sullivan is a talented and driven Creative Director at Nextiny Marketing, a leading digital marketing agency that helps businesses of all sizes achieve their marketing goals. Megan's journey toward her current role started at Lee University in Cleveland, where she discovered her passion for combining creativity and business in the world of marketing. With more than half a decade of building CMS websites - Megan is an expert at understanding and visualizing messaging and branding and her keen understanding of the power of strategic marketing has helped numerous businesses in driving growth. Tune in to the latest episode of Marketer of the Month to learn about brand storytelling, website creation, optimization, user experience and much more!
On the Menu:
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The importance of research, planning, and site structure in creating effective and user-friendly websites
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Website optimization with the help of Hubspot CMS and data analysis tools like Moz
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Using the story brand methodology to structure a webpage and simplify marketing guesswork
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Creating visually aligned content that communicates the client’s brand story and character
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Handling client feedback and making design decisions that improve brand communication
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Focusing on pages with conversions, heat mapping, and regular inventory of website performance
Interview with Beatriz Botero Arcila - Faculty Associate at the Berkman Klein Center for Internet & Society at Harvard University and Co-Founder of Edgelands Institute
Beatriz Botero Arcila is a Colombian lawyer who started her career in environmental law and later discovered her interest in technology law while studying for her LLM and Ph.D. at Harvard University. She has been working in the field of city digitalization and information governance and currently teaches at Stanford Law School, at the Berkman Klein Center. She works with the Edgelands Institute, focusing on information governance in cities with an emphasis on security and surveillance. Tune in to the latest episode of Marketer of the Month to hear her shed light on one of the most debated topics of this digital age.
On the Menu:
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Creating more opportunities than risks with access to data and information
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Navigating and evolving the relationship between tech and governance
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The debate around regulating user generated content
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Solving the problem of lack of access to information and metrics
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How successful information sharing impacts daily life
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Data governance challenges in the next years
Interview with Eric Fulwiler - Co-founder and CEO at Rival
Eric Fulwiler has helped build firms using cutting-edge marketing, management, and innovation techniques. For the past 15 years, he has worked with some of the greatest brands in the world, from Fortune 50 companies to billion-dollar start-ups. Armed with his years of experience from VaynerMedia and 11:FS Eric has now branched out into building his own marketing innovation consultancy to help businesses think, act and grow like challengers. Tune in to this episode of Marketer of the Month to hear Eric share some critical growth marketing strategies to help propel your company to new heights.
On the Menu:
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Employing AI tools for marketing to achieve better conversions
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How to develop a marketing mindset that leads to hyper-growth
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The 4Ps of marketing - getting the fundamentals right
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Formula for creating and maintaining a strong brand identity
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Fostering creativity in teams
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Emerging trends in fintech
Interview with Mike Lieberman - Co-founder, CEO, and Chief Revenue Scientist at Square 2
Mike Lieberman is the co-founder, CEO, and Chief Revenue Scientist at Square 2, Inc., a professional services company providing marketing and sales strategy, tactical execution, analytics and technology guidance for a diverse group of clients. Including software, consumer services, technology, travel, and information services, Lieberman has over 30 years of expertise managing marketing teams in a range of businesses. Tune in to the latest episode of Marketer of the Month to hear this established industry expert talk about strategic marketing, sales enablement, revenue acceleration, and much more!
On the Menu:
- Starting out in marketing - what worked and what didn't
- Technology's impact on marketing - how things have changed in the last 20 years
- Helping clients in their sales and marketing efforts through the Revenue Growth Methodology model
- Using B2C strategies to more effectively target your B2B prospects
- Increasing pipeline generation, revenue, customer engagement as sales enablers
- How to overcome common challenges small business owners face
Interview with Shoham Eckhaus - Chief Strategy Office & CMO at Penguin Strategies
Shoham Eckhaus is the chief strategy officer & CMO at Penguin, a B2B Tech Digital Marketing agency. She is a B2B Growth Hacker, passionate about helping tech companies build and maintain effective "marketing machines". An entrepreneur, marketer, product manager, system engineer, and yogi - Shoham is a seasoned strategist and an established industry professional with a career spanning decades of experience.
On the Menu:
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Building an effective marketing funnel for B2B
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Capturing and converting leads with little effort
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Relying solely on paid marketing campaigns
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Optimizing your customer acquisition funnel: The Dos and Don’ts
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Predictive Marketing and the Future of AI
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Expanding to a new product under the same brand
Interview with Moe Kiss - Marketing Data Lead at Canva
Moe is the Marketing Data Lead at Australian unicorn startup, Canva. Prior to that, she worked in top product and marketing analytics roles at THE ICONIC, Australia's largest online fashion retailer. She specializes in using analytics to understand marketing acquisition and consumer behaviour, having worked for both agencies and clients. She has also been named top new practitioner by the Digital Analytics Association USA. Tune in to the latest episode of Marketer of the Month to hear her talk about navigating the future of marketing and how to enhance advertising efforts in the coming years.
On the Menu:
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Using AI in marketing for enhancing advertising efforts in the upcoming years
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Role of GDPR in increasing data quality
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How the demise of browser cookies has ushered in a Golden Age of digital marketing
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First Party Data in 2023
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The difference between being data-driven and data-informed
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Digital advertising spending in the upcoming year
Interview with Jen Spencer - Founder & CEO at SmartBug Media
Jen is CEO and a Forbes Council Member, leading SmartBug Media®, a globally award-winning intelligent inbound marketing agency. Jen and her team are helping businesses grow revenue by generating leads, engaging accounts, and building brand loyalty through inbound marketing, sales enablement, revenue operations, web development, digital strategy, marketing automation, and public relations. Tune in to the latest episode of Marketing of the Month to hear her discuss how to plan to increase brand and market recognition for a successful 2023.
On The Menu:
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Future applicability of cloud-based SaaS
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Impact of long term remote work on work culture
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Ecosystems - community-led growth, second-party data & marketplaces
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Transforming your customers into evangelists for your brand
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Why integrating with leading platforms in their category is a must have for startups
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Leveraging the power of ecosystem-driven marketing
Interview with Mickie Kennedy - Founder & CEO of eReleases
Mickie Kennedy, founded eReleases more than 22 years ago after understanding the dire need for small businesses to have access to the media and a national newswire - all with a personal touch. Mickie's press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. Tune in to the latest episode of Marketer of the Month to listen to Mickie provide tips on how to boost your small startup's visibility and reputation with little effort and capital.
On The Menu:
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Role of Press Releases in ranking higher in SERPs
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Obtaining the right media coverage to help boost your small business
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PR credibility vs social media credibility
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Starting out in the online advertising space
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Future of blogging
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Organic ways of gaining media coverage
Interview with Maya Moufarek - Growth CMO Consultant at Marketing Cube
Maya Moufarek is a Growth CMO Consultant at Marketing Cube. Spending over 15 years in tech and marketing, she has built countless business growth plans. Maya is passionate about working with ambitious entrepreneurs and purpose-driven CEOs to deliver truly sustainable growth. Tune in to the latest episode of Marketer of the Month to know more about the lessons she's learned from working with startups and developing strategies, laying solid foundations, and delivering on huge growth ambitions.
On the Menu:
- What it means to be a ‘full stack’ CMO
- How the CMO job relates activities to revenue effect and is revenue accountable
- Why innovation should be in the DNA of an organization as a whole
- Origin of the growth model
- How growth includes marketing but is not limited to it
- What most startups get wrong and right as they scale their businesses
Interview with Elias Rubel - Founder and CEO of Matter Made
A serial founder and currently the Founder & CEO of Matter Made, Elias Rubel is a builder with incredible attention to measurable results. His company is a B2B growth firm, focused on helping clients accelerate their outcomes through marketing, especially at the Series A level (post-product-market fit). In this episode of Marketer of the Month, Elias talks about building an incentives-aligned marketing company and laying the groundwork for navigating the present economic environment as well as weathering an uncertain future.
On the Menu:
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Investing in immeasurable marketing tactics
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The effectiveness of team support and effort
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Benchmarking your marketing strategy
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Demand capture vs demand creation - navigating through the current economic climate
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Showing up for your team in times of uncertainty and doubt
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How to pursue greater growth without compromising your identity
Interview with Brendan Hufford - Founder of Growth Sprints and Growth Marketer at ActiveCampaign
Brendan Hufford is the Founder at Growth Sprints and Growth Marketer at ActiveCampaign. After spending the first decade of his professional career as a high school teacher (and assistant principal), Brendan led the SEO team at two agencies. In 2021, he founded Growth Sprints where he works with SaaS companies, helping them scale from $10M to $100M ARR. Tune in to the latest episode of MoM to learn more about how you can scale your business while simultaneously achieving client expectations and desired outcomes.
On the Menu:
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Why traditional B2B marketing attribution is broken and what you can do about it
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The growing reliance on AI
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Boosting customer acquisition for SaaS through a freemium model
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The key to building long term relationships
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Aligning customer expectations, values, and outcomes
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Why business writing is important in addition to building a trustworthy internet presence
Interview with Tod Sacerdoti - Founder and CEO at Pipedream
2x CEO with a $640 million exit and early investments in unicorns AppLovin and Chime, Tod Sacerdoti is Founder and CEO at Pipedream, a platform that lets developers connect APIs remarkably fast. In this episode of Marketer of the Month, we sit down with Tod to learn more about the lessons he's learned from his incredibly successful career, automations and efficiencies in today's world, and building a product of the future.
On the Menu:
- Establishing genuine, meaningful connections and long-term relationships
- How to hire the best talent for rapid growth in a startup
- Outperforming application integrations in 2022 and the future of APIs
- Disciplines to create and deliver value in different fields
- Technology investment areas to watch in 2022
- Finding the next Uber or Facebook - VC tactics to identify the right companies
Eric Quanstrom serves as CMO at CIENCE and is in charge of both the company's inbound and outbound marketing strategies. Eric has a solid background in building marketing strategies for IT and sales enablement industries, working in companies like KiteDesk, Pipeliner CRM and Nimble. Tune in to the latest episode of Marketer of the Month to learn more about the increasing demand for outsourced outbound prospecting and sales research, and building your brand to drive growth and revenue in light of it.
On the Menu:
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How outbound marketing aids in achieving typical goals for enterprise clients
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Prioritizing building an aligned brand to drive growth
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Doing more with less: marketing budgets in the downturn
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Customer experience is now tablestakes: taking brand authenticity one step forward
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Using social media to practice various types of dialogue and awareness
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Helping prospects understand the value of partnering with your product
Interview with Mark de Grasse - President and General Manager of Digital Marketer
Content strategist Mark de Grasse is focused on holistic, sincere methods of marketing and management. Since the middle of the 2000s, Mark has worked in the field of content development, producing tens of thousands of articles, graphics, videos, and podcasts. He is currently Digital Marketer's president and general manager. Listen to him talk about tried and tested methods to drive profitable customer action and create content that has an impact.
On the Menu:
- The impact of visual content in accelerating the buyer journey for potential customers
- Hyper personalization in marketing
- Balancing promotional intent with customer intent
- The importance of adhering to trends
- How to leverage data sources other than 3rd party cookies to create targeted content
- Tips to rank higher on Google in 2022
Interview with TJ Macke - SVP of Strategy at Sapper Consulting
TJ Macke is the SVP of Strategy at Sapper Consulting, where he manages go-to-market initiatives, with a focus on developing new products and partnerships. He is also an Operating Partner at SalesSource, a consulting firm that uses sales processes, SaaS CRM, and cloud technologies to help companies scale their existing sales organizations. In this episode of Marketer of the Month, TJ discusses the evolving role of sales and what it takes to optimise a team in today's digital-first and buyer-centric world.
On the Menu:
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Using team selling to make large enterprise account sales easier
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Gating content and how it affects your potential customers
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Linkedin and podcasting - how unmeasurable brand activities help
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Shifting from sales enablement to revenue enablement
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Migrating legacy data: knowing what to move
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Parallel of designing for both the buying and selling journeys
Interview with Matt Wolach - CEO, RingBot and Host, SaaS-Story in the Making
Entrepreneur, investor, coach, and leader Matt Wolach is the host of SaaS-Story in the Making and has a wealth of experience in the sales sector. Matt has almost two decades of experience in SaaS sales management, and is a pro at streamlining the buyer journey to maximize conversions at every stage, from lead to close. Tune in to listen to the latest episode of Marketer of the Month as this SaaS expert discusses tried-and-true methods for efficiently converting your entire sales process into a conversion machine.
On the Menu:
- Reasons why software companies struggle to scale beyond the initial team
- Most crucial parts of the sales process
- Changing the way sales is perceived
- Biggest mistakes companies make when trying to win more deals
- Metrics growing tech companies should target
- How to differentiate from your competition
Interview with Dan Shure - Owner, Evolving SEO & Host of Experts On The Wire
Piano teacher turned SEO expert Dan Shure is an SEO consultant with more than 12 years in-depth experience. Dan has previously worked with clients like GBH (Boston's NPR), Harvard Business Review, NYTimes R&D, Gartner, Drift, Ring Doorbell and a lot more. He also runs a popular SEO podcast named Experts On The Wire and how it has grown over the years. In this episode Dan chats with us about SEO trends and topics and strategies you can implement to boost your business.
On The Menu:
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The 80-20 rule of marketing
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How acquiring SEO knowledge can change your life
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Why getting buy-in and support from web development for SEO is not that important
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Is the new Google Helpful Content Update helpful at all?
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Aging of platforms like Facebook and Instagram
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On user data management audits
Interview with Trevor Hatfield - Founder and CEO, Inturact
Trevor Hatfield is the founder and CEO of Inturact, an Integrated Marketing Agency and HubSpot partner whose mission is to align web-marketing with sales objectives by utilising the most up-to-date methodologies and technological solutions to broaden his clients' reach, build their brand, and increase their revenue. Inturact has run successful campaigns for companies ranging from startups to Fortune 500 corporations. Listen to this SaaS expert discuss actionable changes you can make to transform your web presence from an immovable object to an unstoppable force.
On the Menu:
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What most people get wrong about marketing attribution
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How to make data more actionable
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Sales led approach vs marketing led approach
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Scaling and optimize support in a growing SaaS company
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The role of marketing in support
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How to expertly navigate the recession by aiming for healthy growth
Interview with Scott Brinker - VP Platform Ecosystem at HubSpot and Editor of Chiefmartec.com
Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com, the most popular blog on the internet devoted solely to the nexus of marketing and technology. Scott has been regarded as one of the world's foremost thought leaders in the field of marketing technology. We spoke with Scott to get his opinions on emerging martech trends, what the martech landscape of the future looks like and his advice for SaaS companies on surviving challenging times of the present financial environment.
On the Menu:
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Martech Trends and the Great App Explosion
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Picking the right tools for your martech stack
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Identifying which sources to integrate with the Customer Data Platform
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The role of intuition in data driven decision making
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How to design a scaling integration strategy that works
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Adapting your business model to the current macroeconomic environment
Interview with Jay McBain - Chief Analyst at Canalys
Jay McBain is one of the most visible and respected thought leaders in the global channel. Named 2021 Channel Influencer of the Year by Channel Partners Magazine, Top 40 Under Forty by the Business Review, as well as numerous channel magazines' top influencer lists, he is often sought out for industry guidance and future trends. Tune in to the latest episode of Marketer of the Month to learn how to scale growth through channel partnerships with adoption, automation, integrations and much more!
On the Menu:
- Why partnerships are crucial to drive growth
- Finding new partner community watering holes
- Marketing before vendor selection - how to capitalize on the 28 moments before the deal
- Why subscription/consumption models are everything - no matter the margin
- How the tech industry has navigated the difficult roads of downturn and unpredictability
- Why marketing is no longer limited to a pre-sale activity
Interview with Kate Fairhurst - Cofounder of Growth Minds
Kate is passionate about assisting brands in driving engagement through digital excellence, content, public relations, and analysis. She makes digital channels more profitable for her clients as the CoFounder of GrowthMinds. She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. Listen to her journey of growth and advancement in this ever-evolving industry.
On the Menu:
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The state of brand storytelling in the early 2000s
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The fundamentals of growing a SaaS business
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Lessons learned from over half a decade of startup experience
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Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response
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De-risking the journey to scale a business by focusing purely on value-driving activity
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Turning down clients to focus on productization
Interview with Erik Huberman - Founder and CEO, Hawke Media
Erik is the founder and CEO of Hawke Media, a highly successful marketing agency known as Your Outsourced CMO® that has assisted in the growth of over 3,000 brands globally and is valued at more than $150 million. Erik has received numerous honours and awards, including the Forbes 30 Under 30 Award, CSQ's 40 Under 40 Award, and Inc. Magazine's Top 25 Marketing Influencers Award. Tune in to learn how to navigate today's changing landscape from this seasoned marketing professional in the latest episode of MoM.
What's on the Menu:
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Diving deep into the Hawke Method of Marketing
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Identifying the low-hanging fruit of marketing
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CMO in a box: automated insights for the new age marketer
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Peer collaboration and programming: The Hawke Fest
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Building a loyal community base in a post-pandemic world
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Accessibility to great marketing: The Hawke Media Mission
Interview with Freelancer of the Month Pierre Zarokian - Upwork Freelancer and CEO, Submit Express
Entrepreneur Pierre Zarokian, of Armenian and American descent, serves as CEO of Submit Express, a digital marketing firm that has received recognition from Inc5000 and Fast500. Pierre also frequently speaks at trade shows for the industry and writes for Search Engine Journal and other publications. Tune in to this latest installment of Freelancer of the Month to learn more about SEO, freelancing, and building the ideal Wikipedia page for your business.
What's On The Menu:
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Lessons learned from 24 years as CEO
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Effective lead generation channels other than SEO to invest in
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Best practices and tips for creating SEO content in 2022
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Guidelines for managing your Online Reputation
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Creating and developing a Wikipedia Page for your business
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SEO's potential in the freelance sector
Interview with Tracy Benson - CEO & Cofounder at Obsesh
Tracy Benson is a prolific Disruptor, Digital Media Maven, and Tech Entrepreneur whose purpose-driven demeanor, ingenuity, and tenacity have earned her the reputation of a visionary leader and culture-builder. A DTC expert and an experienced CMO - Tracy has helped build leading lifestyle markets and products into scaled companies such as Home Depot USA, Best Buy, Monster / Beats by Dre, GoPro and Seek Thermal. Tune in to listen to this seasoned marketer discuss her journey from an athlete to a serial entrepreneur with a stellar leadership record.
What's On The Menu:
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The story behind Obsesh
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Empowering and enabling athletes to build and monetize their brand
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Name, Image, and Likeness Laws in NCAA Sports
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Tracy’s journey from an athlete to a marketer
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Launching yourself as a female entrepreneur
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What’s it like to be queer in tech
Interview with Freelancer of the Month Mindy Morgan Avitia - Upwork Freelancer and Founder of Grow Wild Creative
Mindy is a content strategist and writer who specializes in complex, social impact B2B companies. She collaborates with individuals and businesses to create content strategies that increase revenue, strengthen brand positioning, and foster long-term relationships. Tune in to listen to her tips on how to achieve a successful content strategy and overcome the challenges that face content marketers today.
What's On The Menu:
- Why robust marketing is incomplete without honing your writing and focusing on content
- Tips for writers to create non-branded, searchable content to attract unfamiliar readers
- Measurable goals to realize a fruitful marketing strategy
- How Mindy assisted an impact-driven eCommerce site become thought leaders in their industry
- Competitor analysis in the content industry
- Tips for writing high-quality long-form content
Interview with Khalid El Khatib - CMO, Stack Overflow
Khalid El Khatib is the Chief Marketing Officer at Stack Overflow and is responsible for marketing, communications, and advertising initiatives. Throughout his career, he’s elevated and transformed the awareness and perception of global brands, most recently at GLG where he was Vice President of Marketing and Communications. He began his career working in communications at Teach For America which fostered a passion for social impact and continues to do a lot of volunteer work. Tune in to hear his take on marketing to developers and much more!
What's On The Menu:
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Managing Stack Overflow's highly distributed teams effectively
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Why you should hire people who are smarter than you
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How Stack Overflow rose to be among the top 200 websites worldwide
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What you need to know about marketing directly to developers
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Scaling marketing teams across a variety of industries
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Why building a brand is essential in today's market
Interview with Alexander Nikolaev - Upwork Freelancer and Founder of Acuena
Alexander Nikolaev has spent the last 15 years in the marketing and advertising industry - working as an internal marketer for various businesses. Apart from running his own advertising agency, Acuena, Alexander is also a Top Rated Upwork Freelancer, a status which he has maintained for roughly six years now. Tune in to listen to his tips on how to become a successful freelancer and overcome the challenges that face marketers today.
What's On The Menu:
- Visualizing the funnel and understanding the business
- Capturing user intent efficiently
- Global automation trends: will campaign manager positions remain relevant in the future?
- What most people get wrong about Conversion Rate Optimization
- The key to reaching Top Rated freelancer status
- Thoughts on Meta's plans to expand its monetisation policy
Interview with Sydney Sloan - Former CMO, Salesloft & Alfresco, Startup Investor and Advisor
Sydney is a CMO, board advisor, and thought leader who has held senior leadership positions in product marketing, operations, field marketing, partner marketing, business development, and customer experience. Sydney served as a CMO at Alfresco and then Salesloft after managing enterprise product marketing and industry solutions marketing at Adobe Systems for 9 years. Tune in to listen to this seasoned marketer as she shares the lessons she's learned over the course of her 25+ year career in marketing.
What's On The Menu:
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The biggest challenge that CMOs of this decade are facing
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How spending on your brand over time reduces the cost of demand generation
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Effectively measuring and implementing a new brand
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Disciplines that contribute to a positive customer experience
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Sydney’s involvement in customer experience management for Adobe’s most strategic customers
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Becoming a function of the market: skills to hone to emerge as a top CMO
Interview with Tim Soulo - CMO, Ahrefs
Tim Soulo is the Chief Marketing Officer and Product Advisor at Ahref’s (an industry leading SEO tool, powered by Big Data). Having written a number of thorough marketing guides as well as numerous data-driven SEO research studies - Tim eagerly shares his expertise by giving live talks at numerous digital marketing conferences around the world and writing blog posts on the Ahrefs Blog. Tune in to the most recent episode of Marketer of the Month to listen to Tim impart his wealth of practical knowledge in SEO and digital marketing.
What's On The Menu:
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Ahrefs transformation from a fledgling startup to an industry leader
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The true meaning of "under promise, over deliver"
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How to choose the right platform for community building
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Why choosing to grow your business through product-led growth is not a binary decision
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How to gain traction as a B2B marketer 6. Marketing to marketers : putting oneself in the shoes of the client
Interview with Freelancer of the Month Aaron Marks - Freelancer and Founder of Aspire Marketing Group
In the early 2000s, when digital marketing was primarily about website design and digital experts were frequently referred to as "webmasters," Aaron founded his own boutique agency and became a digital marketing expert. Since then, he has worked with numerous organizations and clients of all sizes, demonstrating his steadfast belief in inbound marketing, which involves gaining interest in your product or services rather than pushing them on customers. Tune in to the latest edition of Freelancer of the Month to know more about inbound marketing, best practices, and the future of marketing from the lens of an early pioneer.
What's On The Menu:
- Starting out as a webmaster in the early 2000s digital marketing scene
- Establishing quantifiable goals as a marketing professional
- Why building relationships with your target audience should be your top priority
- How to establish your organization as an industry authority
- The debate around AI being a major force in marketing in the future
- Aaron’s thoughts on Apple search campaigns switching to a cost per tap (CPT) pricing model
Interview with Corey Haines - Founder of Swipe Files
Swipe Files - founded by Corey Haines - is a membership website that offers courses, a community, and content to help you become an expert marketer. Through his newsletter, membership community, podcast, and other platforms, Corey curates marketing examples, copywriting assistance, and more. In this episode, we discuss Corey's five stages of awareness in the customer journey, how he got Swipe Files off the ground, why he went full-time, and a comprehensive plan for succeeding in the SaaS industry.
What's On The Menu:
- How Swipe File is helping copywriters by serving as a source of project inspiration
- Changing behaviors and meeting the ever-evolving demand for the relevant content
- Solving lower funnel challenges with 5 Stages of Awareness
- Creating a foundationally strong marketing strategy in order to survive constant algorithm updates
- Building a balance between in-house and outsourced content
- Standing out as a SaaS brand in a competitive market
Interview with Pierre Lipton - Co-founder & COO at 1440 Media
Pierre Lipton co-founded 1440 Media in 2017 in order to produce a free, ad-supported daily email newsletter that uses fact-based reporting and primary research to provide an overview of the day's events that Americans - from all political perspectives - can agree on. With more than a million subscribers, 1440 anticipates making more than $7 million in revenue this year and has received funding of $2.5 million from a variety of sources, including Cannon Capital. Tune in to the latest edition of Marketer of the Month to learn how this brilliant entrepreneur is transforming the world - one unbiased, fact-backed, data-based newsletter at a time.
What's On The Menu:
- Newsletter Marketing in the upcoming decade
- Important aspects of audience expansion in the post-pandemic economy
- Why product marketing is crucial in modern marketing
- How to implement significant changes using data, evidence, testing, and statistics
- Rethinking the lifetime value (LTV) of your customer
- Pierre’s secret to achieving a 10 million run rate with just 8 employees
Interview with Freelancer of the Month Alanna Brannigan - Freelancer and Founder of Harvest Moon Marketing
Alanna is the founder of Harvest Moon Marketing and is committed to providing SEO, email, and content marketing services to help ambitious businesses succeed in the digital marketing space. Check out the latest edition of Outgrow's Freelancer of the Month to learn what advice this talented professional in the field has for how to excel at SEO and create a world of opportunities for yourself.
What's On The Menu:
- Why copywriting is the backbone of digital marketing
- How Alanna assisted a travel website in increasing organic traffic by 6000 percent year over year through SEO and content marketing
- What an SEO audit entails
- How to get started with Upwork and broaden your presence geographically
- How blogging can assist in dominating the search
- Guidelines for an effective SEO content writing strategy
Interview with Dan Pantelo - Founder of Marpipe
Marpipe, founded by 26-year-old Dan Pantelo, whose parents immigrated from Soviet Ukraine, aims to optimize creative campaigns through big data analysis. Investors like Stage 2, Ripple, and Laconia Capital Group have backed the software platform, most recently in an $8 million Series A funding round in September. Tune in to know more about how this creative young marketer is building revolutionizing tools with a visionary team of marketing and engineering experts to digitally automate the process of selling.
What's On The Menu:
- Invasive Audience Targeting: How recent regulatory changes are preventing marketers from using it
- Why data-driven ad creation is the way of the future for advertising
- Scaling ads testing for B2B SaaS companies in the upcoming decade
- Leveraging experienced performance marketers and designers in creative ad testing
- Marpipe’s Mission: bringing together marketers and creatives using data and automation
- Treating ad creatives more like a science than an art
Interview with Freelancer of the Month, Joe Dejene - Paid Traffic Consultant & Founder, Duckweed Media
Performance Marketer - Joe Dejene is a former Engineer and Firefighter. After observing that the majority of marketing agencies do not treat their clients as true partners, he founded Duckweed Media in 2019. He has assisted numerous brands to expand and achieve profitability - most recently an eCom brand in the health space, from $75,800 MRR to $158,900 MRR while maintaining a profitable CAC. Learn more about structuring email campaigns, paid traffic, and advertising in this latest edition of Freelancer of the Month.
What's On The Menu:
- Why focusing on increasing LTV is easier and more scalable than decreasing CAC
- Key marketing funnel metrics you should measure
- Putting yourself in your client's position
- Why paid traffic is great for quick wins
- Achieving long-term success with organic content marketing
- Optimizing your marketing strategy for purchases rather than leads
Interview with Chantal Rapport - Chief Marketing Officer & Head of Growth at Upstart
Chantal Rapport began working for Upstart in 2017 and was appointed CMO in early 2021. She now manages over 100 employees and an $87.1 million marketing budget. She oversaw marketing for the company's December 2020 IPO, transformed the acquisition strategy using Upstart's own AI and machine learning expertise, and helped increase Q2 2021 revenue to $194 million – up 1,018% year over year. Tune in to listen to what this astute young marketer has to say about what the future holds for tech, finance, and marketing.
What's On The Menu:
- How Upstart helps expand access to money and credit
- 3 factors that will be crucial for growth over the coming years
- Why it's wrong to presume who your customers are
- Building an effective growth team for a post-pandemic economy
- How bringing in decision-makers and fostering flexibility can lead to significant growth
- The future of marketing & tech: data-driven decision making and individualized customer experiences
Interview with Trevor Sookraj, Founder of Divisional
Trevor Sookraj is the Founder of Divisional - a marketer-first agency that addresses the problem of loss of equity for early-stage startups when hiring an in-house marketer by providing them a full growth team of Divisional employees at a fraction of the conventional cost. His outsourcing approach has helped numerous Seed and Series-A B2B SaaS startups, with revenue growing 240% this year to $1.5 million. Tune in to know more about this 24-year-old marketer's success story and his tips on New Age Marketing.
What's On The Menu:
- Growth Experimentation for B2B Startups in a post-pandemic world
- How to ensure consistent sales and marketing alignment
- Layering automation tools like LinkedIn Automation to increase response rates
- How exhibiting a genuine interest in the consumer can work wonders
- How Divisional helped Samba TV reach their 30-million Series A
- Understanding when to hire internally and when to outsource
Interview with Nick Thompson - Vice President of Product Marketing at Mediafly
A marketing veteran - Nick Thompson is the Vice President of Product Marketing at Mediafly, where he is in charge of product marketing strategy and execution. Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. With a Bachelor of Business Administration focused in Media Entertainment from Full Sail University, Nick has assisted numerous brands in reaching their full potential. Listen to the latest edition of Marketer of the Month to see how Mediafly helps clients flourish via excellent communication and strategy.
What's On The Menu:
- MediaFly's effective sales enablement strategies for 2022
- The need for visually appealing, engaging product marketing
- Rethinking content marketing: how content marketing is different from influencer marketing
- Choosing the right influencer for your target audience
- Ensuring constant value addition to your social media
- Top 3 lessons that Nick learned from being in the tech space
Interview with Claire Suellentrop - Co-founder & COO of Forget The Funnel and Former Director of Marketing at Calendly
With an experience of more than 10 years in marketing and 8 years in SaaS - Claire Suellentrop is on a quest to democratize access to fulfilling, high-paying careers in tech. Previously the Director of Marketing and #2 employee at Calendly — she has seen firsthand that truly effective marketing stems from a deep understanding of existing customers. Tune in to know how her methods have helped businesses identify marketing messages that build greater relationships and achieve record-breaking sales.
What's On The Menu:
- The 3 most critical skill positions for leading a SaaS marketing team
- The key difference between Marketing and Growth
- Leveraging ideal customers in product-led growth
- Marketing channels you need to perfect your messaging
- How to provide value to customers that have the intent to purchase
- How to use performance indicators in 2022: Distinguishing CPIs from KPIs
From working for large brands in both B2C and B2B to scaling one of the largest customer acquisition engines in B2B, Kieran Flanagan is a Senior Vice President of Marketing at Hubspot, holding a proven track record of assisting SaaS businesses of all sizes. With heavy experience in inbound marketing, he is also a growth marketing thought leader and speaks at events across the globe on the topic. Tune in to learn everything there is to know about driving engagement, community and product-led growth, and his transition from a software engineer to a Serial Marketer.
What's On The Menu:
Current industry-changing trends that are attracting major VC investments
The future of media companies
The 3 types of community led growth and what most people get wrong about it
Why a product led funnel is easier to build than a community led go to market
Depth vs breadth - how to drive real, meaningful growth
Why hiring A+ talent does not always imply creating an A+ culture
Featured in USA Today, HuffPost, CBC, and CTV, and having been named as an "influential entrepreneur" by Forbes, Katelyn Bourgoin has been both a founder and a top-grade marketer - striving to understand customers in the best way possible. Tune in to hear about her success at Customer Camp and what it means to be in the game long enough.
What's On The Menu:
How customer camp helps product teams make better decisions and market smarter
Overspending on social media ads - how it can affect your overall marketing strategy
Driving risk-taking and innovation in your marketing teams
Customer and Industry Insights are the best tools in a marketer’s arsenal
Connecting with the prospect - how psychology in marketing shapes your offering
Crucial components of a successful market research
After landing a successful exit with his Content Marketing Startup - Content Marketing Institute - Joe Pulizzi has been at the forefront of the content entrepreneurship era, pioneering the practice of content marketing. The author of several best-selling books, and a keynote speaker at more than 400 locations in 16 countries - he shares the story of his breakthrough and his observations on the emergence of the creator economy.
What's On The Menu:
Focusing on doing one thing really, really well
The evolution of content marketing since 2001 - building and monetizing an audience
How original research yields useful content - and helps understand your audience
The goal of your content is to establish trust with your audience
Creator Economy and Content Entrepreneurship
Breaking through with a research project
From running an experiential guerilla agency to leading a cutting-edge strategy firm - in this podcast, we hear about Drew Neisser’s journey at Renegade and starting CMO huddles.
Drew Neisser is the founder of Renegade, the award-winning strategic boutique for B2B innovators, and CMO Huddles, the fast-growing community of B2B CMOs. Described by Inc as one of the “sharpest minds” in marketing and by Jay Baer as “one of the strongest B2B marketing thinkers in the world,” Drew is uniquely wired as both a writer and strategist. He has helped dozens of CMOs build unbeatable brands and told the stories of over 450 marketing CATS via his top-rated podcast, Renegade Marketers Unite, his live streaming show, Renegade Marketers Live, and his column for Ad Age.
What's on the Menu
- Finding your industry niche an maneuvering through a crisis
- The importance of building a collective understanding of your company
- Inspiration for developing Renegade’s CATS (Courageous, Artful, Thoughtful, Scientific) framework
- How to determine the true value of your content
- The importance of the client in marketing
- How to stand out as a brand in a competitive market
Jeff Baker is the Chief Marketing Officer at Brafton Inc. He is also the Co-host of the Above the Fold podcast. He also Advises and trains sales teams and leads pitch strategies. In this interview, we discuss with Jeff all things SEO. We gain insights on the scientific approach to writing content that gets you to rank for SEO. How startups should navigate content marketing and SEO by partnering up with smart minds. We also talk to him about how the pandemic has disrupted the content marketing space considering the growing digital fatigue. And finally, Jeff leaves us with some important tips on the SEO marketing trends in 2022. Tune in and get yourself SEO-ready.
What's on the Menu
- The future of SEO is content marketing
- SEO tips for startups
- Effectiveness of live webinars in light of digital fatigue
- Key to successful SEO, content, email, and inbound marketing
- SEO and content marketing trends for 2022
Rytis Lauris is the Co-founder and CEO of Omnisend, an all-in-one omnichannel marketing automation platform for all e-commerce merchants. He and his marketing team simplify the complex processes of customer interaction lifecycle with the help of email marketing tools. In this interview, we discuss with him how Omnisend provides an all-in-one e-commerce marketing automation platform and tips for omnichannel marketing.
How does Omnisend work in e-commerce marketing automation?
Tips on omnichannel marketing
How often should one send marketing emails to their audience?
Omnisend’s Strategy for customer interaction lifecycle
Email marketing vs other marketing channels
Dayle Hall is the CMO at Snaplogic. He is a marketing executive with 20+ years of experience across all the marketing disciplines, including demand generation, branding, analyst and public relations, product marketing, field marketing, design and creative services, events, and all aspects of digital marketing; web, email, community &, social media. In this interview, we discuss with him how Snaplogic aligns sales and marketing teams with automation using its intelligent integration platform.
What is Snaplogic?
Aligning teams with automation
Future of marketers trying new software
Snaplogic and its intelligent integration platform for enterprises
How to build your brand community using gamification?
How AI contributes to the marketing initiatives of Snaplogic?
Thomas Smale is the CEO of FE International, Inc. He founded FE International in 2010, growing the business with zero funds from the ground up and consistently doubling annual revenue, as well as the average deal size. He specializes in advising in the M&A of SaaS, e-commerce, affiliate, and content businesses. In this interview, we discuss with him how FE International works and SaaS valuation.
How does Thomas manage 1100 successful e-commerce deals?
Explore the goals, ambitions, and the beginning of FE International.
What is the good timing for an exit for your business?
How has the graph of the SaaS industry changed due to Covid?
How does the complete valuation process take place?
Tips to increase the valuation of a company.
Raul Galera is the Chief Advocate at ReferralCandy, an app that helps eCommerce stores run customer referral programs, boosting their customer retention and word-of-mouth sales. In this interview, we talk to Raul about referral marketing, affiliate marketing, and influencer marketing. How businesses can get started with their referral marketing journey and dig deeper into ReferralCandy's success.
How Referralcandy is different from other marketing platforms
What are some key points to remember while launching a new referral program?
How their customers use ReferralCandy for their influencer marketing campaigns
Key differences between referral marketing and affiliate marketing
How countries are working in the cybersecurity field
How to weave your brand’s community in the big web of community marketing
Dr. Wei-Shin is the inventor, co-founder, and CEO of AcousticSheep, LLC, makers of SleepPhones, the first headphones for sleep, and RunPhones, fitness headphones. In this interview, we speak to her about SleepPhones and her transition from being a doctor to an entrepreneur.
What are SleepPhones?
Her journey from being a doctor to an entrepreneur?
Her go-to advertising or marketing strategy for SleepPhones
ASMR growth in the past 10 years
How affiliate marketing has helped her business
Picking the right influencers to partner with
Jack Rhysider is a veteran to the security world. He gained his professional knowledge of security by working in a Security Operations Center for a Fortune 500 company, a place to where threats are detected and stopped. During that time he was exposed to hundreds of client’s networks ranging from schools, to government, to banks, and commercial organizations.
Farzad Rashidi is the Lead Innovator at Respona, At Visme he helped the company gain over 8 million users and pass 2M monthly organic traffic. In this interview, we discuss with him the success of Visme and the founding of Respona.
Exploring the story of Respona from creating content to solving the problem of lead generation
Solving the marketing puzzle: SEO and content
Insight on Influencer marketing for B2B SaaS
Will video content be at its peak by 2022?
Exploring the content channel trends like TikTok
Boosting organic traffic of Visme from 0 to 1.5 million
Andrew is the co-founder of Touch Stay, a software service that enables hosts and managers in the short-term rental industry to create digital guidebooks for their guests. In the past, he has worked for 15 years in the luxury fashion industry holding C-level positions at brands like Gucci, Alexander McQueen, and Victoria Beckham. In this interview, we talk to him about his time at Gucci, his transition from being a CXO to starting his own company, and the future of the travel industry. So hop on!
From being a CFO at Gucci to starting his company
Post-pandemic future of the short-term rental industry
Reducing the carbon footprint using digital guest books
Airbnb and the strength of creating a community
Best ways rental industries can generate feedback
How Touch Stay is tackling the post-pandemic surge in travel
Sujan is the managing partner at Ramp Ventures which are the makers of Mailshake, VoilaNorbert.com, RIghtinbox.com, and other sales & marketing SaaS companies. In this interview, we talk to him about Mailshake, his insights on where the no-codes pace is headed, some of the most pertinent questions about bootstrapped startups, the sales tech and HR tech space, and much more.
When and why he decided to double down on Mailshake
What sets Mailshake apart from other sales engagement platforms
Where is the market for no-code tools headed?
The hockey stick-like growth and the transition to growth hacking
Personal branding and the opportunities it holds for founders
Markets, a zero-sum game?
Jon Kazarian is the CEO and Founder of Accelevents, a leading virtual & hybrid events platform. He started in the fundraising space, expanding into the ticketing business before finally moving into the virtual events industry when the pandemic hit. Since then, Accelevents has grown exponentially. In this interview, we talk to Jon about the secret sauce behind growing his virtual events business and his future plans for Accelevents
How Accelevents competes with the established players in the virtual events field
Renaissance for the physical events industry and the future of virtual events
A successful marketing campaign launched by Accelevents
The rise and fall of social audio platforms
An impending backlash against digital events?
Live events vs pre-produced events
Ross Simmonds is the founder of Foundation, a content marketing agency. Ross has worked closely with Fortune 500 companies. He’s been published in Forbes, Huffington Post, Business Insider, to name a few. He was named in Mashable as one of the top Snapchat marketers in the world, and he has shared his thoughts on marketing and tech around the globe at conferences and events, such as SearchLove, CTAConf, MozCon, and more.
Has content creation peaked out?
Tik Tok as an emerging marketing channel for B2B businesses
The transition from CREAM to DREAM
His aim behind establishing Foundation
How his journey began in the field of content marketing
How marketers can ensure originality in their content marketing efforts
**Jeff is a digital entrepreneur, marketing blogger, keynote speaker, digital strategist, and bestselling author. His mission is to "Inspire and educate entrepreneurs to grow their business in a digital world”. The jeffbullas.com website receives over 5 million visitors a year. Among other achievements, he has been listed on Forbes as one of the “Top 20 Influencers of CMO’s”. In this episode, we talk about -
One unique aspect about social media in 2009 and how it has changed**
Capitalization of social media and the incomprehensible algorithms
What democratized media will look like in the future
How he built a 25 million+ readership
One significant way in which he is using AI in his business
Post-COVID impact on his business
Long term prediction on the future of the internet
Branding is a tough nut to crack. But we have got you covered. In this episode, we talk to Morgan Norman, ex-Global Content Marketer at Ring Central, ex-SVP of Marketing & Chief Creative Officer at Zuoro and Netsuite, and ex-Chief Marketing Officer (CMO) at Copper. He is currently the Chief Marketing Officer at Dialpad, an AI-driven, cloud-native business communications platform.
What sets Dialpad apart from other business communication platforms
Common marketing trends we are seeing amongst big companies
Morgan’s take on influencer marketing and personal brands
How branding for SaaS differs from branding for non-saas products
Morgan's greatest digital marketing success story
Key factors one should focus on while launching a product in a completely new region
Maxim Azarov is the co-founder and CEO of Novakid an early English learning platform that helps kids across the globe to learn English online, through native-speaking teachers. They use AI-powered games and training apps to increase engagement and promote English speaking and comprehension.
About Novakid and how it was started
Ensuring personalization in teaching
Impact of COVID 19 and Novakid’s post-pandemic strategy
Startups and companies that have been an inspiration behind Novakid
Future of edtech
Hiring during times of COVID 19
A 7th-generation entrepreneur, author of 6 best-selling business books, and founder of 5 multi-million dollar companies, Tune into listen to Jay, founder of Convince & Convert Consulting, a digital marketing and customer experience advisory firm that helps the world's most iconic brands gain and keep more customers.
- Studying the audience correctly
- Influencer marketing and the correct platform
- Becoming a bridge for our client’s client
- How can you make the customer journey effortless?
- Right modality and the message triangle
- Using highly relevant content
A digital futurist keynote speaker who translates the trends of tomorrow to inspire change, Tune in to listen to Brian who has been recognized as a Top 20 Digital Transformation Influencer; a Top 50 Most-Mentioned User by CMOs on Twitter, and a Top 25 Social Business Leader of the Future by The Economist.
- iSocialFanz and his life journey
- Cybersecurity and leveraging online events
- Using time and attention as an asset
- Finding harmony between technology and humanity
- Redesigning offline events
- ADHD, mental health and empathy
Tune in to listen to Nick who is an Executive Vice President & Head of Industry Leadership and CMO Practice at the Association of National Advertisers as he talks about how you can build a business with sustainable, scalable, and strategic growth.
How does ANA drive growth?
Problems, opportunities and the future of marketing
B4H(business for humans) business growth strategy
CMOs, an integral part of driving the business
Trust and authenticity the biggest moats of a brand
Alignment of business around a purpose
Tune in to listen to Alexander De Ridder, the mastermind behind the award-winning technology, INK, that helped deliver over 1 million more organic visitors per month for Fortune 100 companies and freelance content creators alike.
- What is inkforall.com and its use.
- Navigation for content creators
- Backlink building and authority building
- Pioneered authority metrics
- Why is signing content important?
- Blockchain technology to proof identity
Tune in to listen to Daisy Jing, an OG YouTube vlogger, founder of a multi-million beauty product line named Banish as she talks about how she bootstrapped her business that ranked #152nd fastest-growing company in INC500 and included in Forbes 30 under 30.
- Banish and its journey
- Her entrepreneurial journey
- How can one figure out their niche?
- Staying relevant and sourcing sustainable
- Communicating brand and customers values
- Why is resonating with the audience important on TikTok?
Organizer of global tech events and an expert in remote team management, tune in to listen to David Tabachnikov, CEO of ScholarshipOwl, as he talks about how he is making private scholarships in the US a viable alternative to student loans.
What is ScholarshipOwl?
Working remotely vs working from home
Covid’s impact on the education industry
Role of education in networking
Importance of community channels before paid channels
Finding the correct platform for your audience
True influence is about leveraging authenticity. Tune in to listen to how you can go about sparking business growth through a uniquely innovative and data-driven approach to influencer marketing with Neal Schaffer. In the podcast, we discuss the following -
- Fractional CMO and how does it work
- Elements of Influencer marketing
- Symptoms of the gig economy
- Flexibility and recession
- Nano, micro and macro-influencers
- Content amplification and creation
- Converting influencers/users into brand ambassadors
New marketing is about relationships and not the medium. Tune in to listen to Christoph Trappe, counted amongst the global top 14 content marketers, top 40 B2B marketers, top 100 CX thought leaders and top 24 digital marketers as he talks about how you can leverage the most out of the tools present today.
We delve deeper into -
- What is Voxpopme?
- Finding the correct audience.
- The reality of digital marketing
- Figuring out the USP
- Twitter and its side effects
- Using customer feedback to implement strategies
Listen to how Phillip Hui-Bon-Hua, partner at Slope and founder of Abacus Growth showcases the correct way of choosing Influencers that aligns with your brand, helps improve your key metrics like CTRs, improves your influencer marketing on TikTok, and much more
Trends in Influencer Marketing
The life cycle of Influencers
Influencer Marketing With Tiktok
Tiktok Vs Instagram
How to choose the correct Influencer for your brand
Organic Promotion
ClubHouse: A new marketing platform
Recently featured on Mornings with Maria Bartiromo, Forbes and named #18 on the INC 5000 list, WithClarity has grown 900% in the last year alone from $2 to $20 million in revenue. Tune in to listen to Slisha Kankariya, CMO WithClarity and a third-generation jeweller in the diamond industry as she talks about the trends in the luxury industry.
- Bridging the online and offline gap
- Getting acquainted with diamonds
- Focusing on ethical and sustainable products
- 3D printing and laser techniques
- Shifting towards lab-created diamonds from natural diamonds
- Educating with specific intelligent answers
Founder of a successful franchise company Fantastic Services (serving 3,30,000 clients), an avid business talker, author, cave diver and a trained chef. Tune in to listen as Rune discusses his insights, strategies, and best practices for starting and running a franchise company.
- Reskilling employees in covid times
- Scaling a franchise company
- Being creative to make it work
- Keeping your customers
- Maintaining a work-life balance
- Bootstrapping and its benefits
- Getting the business model right
An industry nerd in the real estate, investing, and marketing space, Aaron has been featured on Forbes.com, Think Realty Magazine, and BiggerPockets.com. Tune in to find out how small businesses can use public records data to right-bound their marketing and find off-market deals.
- The use of data in marketing
- Right platforms to hunt for trends
- Relationship building and content creation
- Data stacking techniques
- The new hybrid work environment
- Innovation in the new market space
Today it’s all about getting the targeted and relevant traffic. But SEO can be a tricky thing to master, given how much it changes every day. Tune in with Kevin Indig to find some actionable SEO strategies that work and learn how to obtain insights from data. Here’s what else you will find more information on:
- Forecasting SEO and its optimization
- Sizing the potential of your traffic
- The funnel analogy
- Building a personal brand
- The complexity of SEO search
- Finding the right medium
- Finding correct user intent
In this week’s episode of Marketer of the Month, we have Dan Martell, founder of SaaS Academy, award-winning angel investor, and 5x founder. We talk to him about -
His company and how serious an entrepreneur needs to be to scale their business
Steps involved in the startup journey
Why ethics are important in building a business
Breaking the law and bending the rules
Monopoly in the SaaS industry and whether this industry is saturated
Competition shifting to the east with rising startup culture and a rise in the number of Unicorns every year.
From starting a magazine in 2004 to growing it into a go-to resource for B2B marketers across the globe, Joel has seen it all. Tune in as we talk to him about all things B2B and his secret sauce behind building b2bmarketing.net
Personalization has taken hold. Wherever we look customers want results and information that suit their unique needs. They don't want to go through pages upon pages of ebooks and whitepapers just to scout a couple of lines that could possibly help them. And so, tackling this novel problem in the age of growing platform businesses, and information explosion is Randy Rayess - co-founder of Outgrow.co and recent Forbes 30 under 30 awardee. Listen in as he talks about -
How he stumbled upon the idea of creating interactive experiences
What industries are seeing huge adoption of interactive content
Some strategies that helped his business to sail through during the COVID induced lockdown
What new tools and technologies is he looking to expand his business into
His learnings and mistakes and his advice to an under 30 budding entrepreneur
These founders met on a spreadsheet and a Linkedin cold message and what ensued is a company that uses data-driven insights to help big businesses in their digital marketing strategies. Tune in as Michelle Lu, Apoora Dornadula, and Hiro Tien talk about Viralspace.ai, their lives before it, and much more! We cover topics including -
Navigating entrepreneurship
The success story of ViralSpace.ai
Importance of data-driven marketing
Launching products on different platforms
The hustle and hard work that is required to build businesses
Remote working and how COVID 19 impacted their business
With big names like NIKE, ABC as his clients, Alex has set high standards for companies with his startup Craftsmen Plus. Tune in as he talks about interactive ad campaigns, the video industry, his foray into the European markets, and much more.
We some amazing questions lined up for him -
About Craftsmen Plus
About interactive ad videos
How will the video industry expand in the coming years?
Getting big clients like NIKE, ABC
One piece of advice for someone who is starting up
Want to know how a realtor selling 100+ homes in a year got her business from 0 to 7.4 million dollars in just 25 short months? We have got you covered. Tune in to this episode as she talks about -
The presence of video marketing in post-pandemic digital marketing
Video Marketing in the real estate industry
Tips and tricks to get your clients to do video marketing
Shifting from the real estate industry to digital marketing
Is real estate surging?
Some of her favorite social media strategies to build brands
Acing the referral marketing niche
From starting her job as an HR during the 2008 financial crisis to building a personal brand and tapping into the affiliate marketing space, Carolina has seen it all. Let's draw lessons from her journey as an affiliate marketer, a digital marketing consultant, podcast host, and international speaker. This insightful session covers the following topics -
Learnings from her affiliate marketing experience
Her advice to someone who is starting out as an affiliate marketer
How she helps her clients
How she expanded into newer markets
What she loves the most about her work
Whether starting a podcast was always part of the plan
What's next for her and her work in 2021
Have you wondered how Netflix used the subscription model and why they saw value in it? Listen to Robbie Baxter, author of the book - The membership Economy as she talks about the importance of the membership model and how businesses can leverage it.
She discusses her learnings including -
Her book - The Membership Economy and what led to the book
How client expectations have changed with regards to consultancies
What the membership economy is really about and who can benefit from it
What customers want - memberships, subscriptions, or freemiums
What according to her is the best way to build the perfect acquisition funnel
Which company according to her has best utilized the membership strategy
Keynote speakers have been adapting to the normal. But what do behind the scenes of this industry look like?
Join us we talk to Blair Nichols, director of stages at Advance Your Reach, about the events industry. He talks about -
How he entered the speaking industry and his association with Advance your reach
How COVID has impacted the event industry
How new players have entered this market and will we see more online events
What the future for offline stage events looks like
How networking can be captured online
What should conferences change in 2021 to stay relevant
His learnings from hosting - Inside the Greenroom podcast
Wonder what it's like to live the life of an artist manager? The glamour and the fun? Well, there's a lot that comes along with it. Tune in to our latest episode of the Marketer of the Month podcast with Kyle Kuhns, the Forbes 30 under 30 founder of XX Artists. He talks about the digital marketing revolution and its impact on the artist industry. In this podcast, he answers some more questions about:
His journey in the artist management industry.
Agency life v/s artist management.
The future of the industry!
Sounds interesting, right? Well, what are you waiting for!
Worried about starting a podcast? Well, everybody is. And that's why we brought Matt Wolfe - co host at Hustle and Flowchart and the co-founder of Evergreen Profits on our Marketer of the Month podcast. Tune is to learn the art of podcasting and blogging from him.
What is the right way to grow a podcast?
Which platform works the best?
Blogging v/s podcasting?
These are just some of the questions that Matt will answer for you in this episode!
Building a business can be a tricky thing, no matter which industry you're in. Nicholas Bayerle, CEO of Billion Dollar Body is here with us today to guide you through the mechanics of developing a successful podcast. They are all about creating 3 dimensional businessmen dominating in health, wealth and relationships. Who says you have to give up one for the other? These guys are doing it all!
Learn about what Nicholas thinks of the fitness influencer culture of today, the role of social media, marketing strategies and things every entrepreneur should be mindful of while creating their brand.
Marketing techniques have grown and so has your audience. Customers no longer want to just be sold to, which is not as easy a task as it seems. You need to center your marketing strategies around your customers' needs. And we have Chad Sanderson to help you do just that. Check out our latest episode of the Marketer of The Month podcast to learn how you can engage your customers with your product without coming off as too 'salesy'.
Dr. Berger has published dozens of articles in top‐tier academic journals and teaches Wharton’s highest rated online course. His work has been covered to by the New York Times, Wall Street Journal, and Harvard Business Review. He is the internationally bestselling author of multiple books including Contagious: Why Things Catch On (over half a million copies in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior. He has been a keynote speaker at SXSW, Cannes Lions and has consulted for companies like Apple, Google, GE, Nike, Coca-Cola, and the Gates Foundation. In this episode we explore the lessons from his latest book 'The Catalyst: How to Change Anyone's Mind' for the revolutionsed digital marketing landscape of 2021.
Due to the impact of the coronavirus this year's shopping season is likely to move online with Walmart, Macy's and other retailers having already taken steps in that direction. Have you taken the necessary steps to prepare your business for the season?
For this episode, we have Emily Washcovick, the Senior Field Marketing Manager at Yelp. She talks about how small businesses can up their e-commerce game.
We have Terry Tateossian with us, the Founder and CEO of SocialFix, a top digital marketing agency. Join us on this podcast as Terry Tateossian tells you the right secrets for a good social media paid campaign.
- How did SocialFix become what it is today from a social network to a digital marketing agency?
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What is the most important thing to keep in mind when creating a good social media strategy for quality leads?
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A successful paid campaign - a science or an art?
Tune in now!
In today's episode of our Marketer of the Month podcast with Leonard Kim, a personal branding expert, speaker and author, we explore how content should be created not just to attract, but to convert. And only content that adds value can work in the long term.
So tune in to learn how you can create quality content to push your marketing strategy a step ahead.
We have Rand Fishkin with us, the Founder and CEO of SparkToro, a company specializing in high-quality market research and audience intelligence. Join us on this podcast as Rand Fishkin answers some intense questions on how you can find the right audience and create your own space in a market dominated by the big players.
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Learn about Rand Fishkin, his role, his vision and his story behind the name "Spark Toro".
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Listen to us talk about how important it is to find the right audience. Identify the best ways to source traffic and new avenues in the market.
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Explore the future of SEO and what it holds for the techniques of marketing.
Tune in now!
We have Nat Eliason with us, the Founder and CEO of Growth Machine, a company specializing in SEO-first content marketing. Tune in to learn his tried and tested maxims of customer engagement.
Is Pinterest the right way to go? Learn about some common mistakes marketers make with Pinterest and how you can use the traffic to boost your business.
Why does interactive content work? Nat talks about how and why interactive content like outcome quizzes works better than static content.
What stops your users from purchasing your product? Understand the consumer psyche and optimize your conversion rates to gain more customers.
Expert marketer Gail Gardner talks about everything you need to help your small business make it BIG!
Amy is the Director of Brand and Digital Strategy for Kaiju Capital and a Pulitzer Prize-winning journalist. In this episode, we have an insightful conversation with her.
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From her journey into marketing to her experience in customer building.
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How to deal with a negative review crisis on social media?
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What is the most important part of building an online community?
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What makes a brand authentic?
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Influencer marketing - yay or nay?
These are some questions Amy answers in a fun-filled session with Saksham and Anoushka, our people here at Outgrow!
In this interview, Dr. Larry Sanger, the co-founder of Wikipedia, talks about:
- The commercialization of knowledge and the role of open-source technology
- The rise of online quizzes and calculators that gamify knowledge and provide infographic and targeted information
- The origin of the online Encyclopaedia in the Information Age and how blockchain can revolutionize it
- Information glut in the Information Age and its consequences: forged articles, fake news, and dubious sources
- The popular “distrust” of experts in the Information Age and how technology can combat it
Note: This interview has been shared as both a podcast and a longer webinar.
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Will the recession wipe out smaller companies and leave big companies without much competition?
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Marketable skills one can work on during this time of social distancing
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What skills (professional or personal) will managers, in general, be looking out for after the epidemic.
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What are some of the ways in which people canmake money onlineduring this time if they’ve been laid off
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Why is there a perceived need to pick up a skill during the epidemic, during this human crisis? And what does it say about our age?
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Resources: Free Ivy League Online Courses, Affiliate Programs, Freelancing Websites
Much like marketing, investing requires a good strategy and finesse. However, if you're a novice investor like us, this must seem like a mammoth task. Not anymore! Jeppe Kirk Bonde, one of the most followed investors on eToro, is here to help!
Hear us interview the author of Superfans Pat Flynn! Pat is the owner of smartpassiveincome.com as well as an avid blogger, podcaster, & a Wall Street Journal best-selling author.
In this age of ever-shortening attention spans, you may worry that your digital strategy must involve every trend that comes along. Not true! Join us as we talk to our Marketer of the Month Julia Campbell disabuse you of these beliefs, offering practical guidelines to find digital marketing strategies that are right for you.
While SEO is one of the best ways to improve your digital marketing efforts, it's also one of the hardest. Join us as we discuss link building, ranking better on Google, and much more with our Marketer of the Month Barry Adams, SEO Consultant, Polemic Digital.
As every smart marketer knows, success is no accident. It's always good to learn from the best. Find out what Nadav Dakner, Founder and CEO of InboundJunction, learned doing Content marketing for 300+ companies.