In Your Business with UMSL | Business: Recent Episodes
University Missouri St. Louis School of Business
The “In Your Business” podcast series is all about how UMSL faculty, UMSL staff, UMSL alumni, UMSL board members, UMSL students and other St. Louis entities and events are positively impacting the region.
Hosts: Blake Iliff and Isaac Baker
Producers: Blake Iliff, Isaac Baker, and Michael Garlock
Guests: Bonnie Frank, Lindsay Tjepkema, Marisa Lather, Nick Stover, and Ryan Brock
Blake and Isaac interview panelists from the AI Panel at MDMC 2023. Hear thoughts on AI best practices, advice for students, and the evolution of this technology from the best minds in marketing today.
Learn more about MDMC at www.bestmarketingconference.com.
Hosts: Blake Iliff and Isaac Baker
Producers: Blake Iliff, Isaac Baker, and Michael Garlock
Guests: Vanessa Cabrera and Patrick "Pops" Garrett
In today's episode, we chat with Vanessa and Patrick about entrepreneurship and what it means to them. Vanessa is a keynote speaker and coach for fellow businesswomen, and Patrick is a bourbon specialist who creates content and upscale tasting experiences. They have different services and customers, but share a similar courage when it comes to being your own boss. Join us as we discuss the challenges, triumphs, and rewards of entrepreneurship!
Vanessa and Patrick are also featured at MDMC 2023. Find out more at www.bestmarketingconference.com.
Hosts: Blake Iliff and Isaac Baker
Producer: Michael Garlock
Guest: Vernon Ross
In today's episode, we talk with Vernon, the founder of Enterprise Podcaster who helps people and businesses make connections through audio content. Vernon describes his experiences with starting a podcast, finding your niche audience, and technical considerations during production. Join us as we take a deep dive into the world of podcasting!
Vernon is also presenting at MDMC 2023. Find out more at www.bestmarketingconference.com.
Today we sit down with Matt Gardner Vice President of Innovation & Digital Strategy for the St. Louis Blues Hockey Team. We discuss everything from Digital Trends to the newest technology hitting the Enterprise Center this Hockey season!
For the first podcast of the semester Sarah and Graham interview Marisa Lather, Ryan Green, and Danielle Smith at MDMC. All three of them share their views about their careers and the state of the marketing industry. They also share their thoughts on how to succeed in the industry.
In this episode we take a look at Supply Chain and how it is changing and what the future looks like. We talk to UMSL professor Haitao Li and Supply Chain advisory board member Chris Holzer who is the head of crop science at Bayer. Chris and Haitao talk about where supply chain was, where it is today, and what the future of supply chain looks like and how students can adapt to coming changes.
Host: Adriana Plavsic
Producer: Michael Garlock
Guest: Joy Dakich
In this episode we sit down with UMSL Professor Joy Dakich to talk to her about her 30+ years of experience in the business world. She tells us about her life and how she ended up at UMSL and everything in between. Joy has owned her own business, created and patented her own product, and so much more! Hear about it all in this episode of UMSL Business In Your Business.
Host: Jeff Broombaugh
Producer: Marcelo Aldave
Guest: Srikant Chellappa
Srikant Chellappa is the Co-founder and current President of Engagedly, a St. Louis startup recently placed on the Inc. 5000 list of fastest growing businesses with 577% growth over the last three years. He is also a member of the Forbes Human Resources Council. In addition to this he has also directed or produced five feature films and is a sitting member of the board of directors for Cinema St. Louis.
In this packed episode, we take an entrepreneurial perspective; covering an array of topics. We discuss everything, from what it means to have a “people centric approach” in your business and the benefits it can provide, to the business environment of St. Louis. Drawing on Engagedly’s personal start up experience, Sri offers insight on the process. At the end, Sri breaks down how you find a “work-life” balance. Whether you are a business student, currently employed, or beginning to start your own company, this episode is a must listen.
Hosts: Adriana Plavsic & Killian Standish
Producer: Jeff Broombaugh
Guest: Nicole Gaehle
For todays episode, we are talking with Nicole Gaehle about her involvement with the UMSL Women's Hackathon and all things related to the Hackathon. Stay tuned for a sneak peek at this years theme!
Host: Marina Prediger
Produced by Marina Prediger and Oscar Gordillo
Guest: Amanda Robinson (The Digital Gal)
About the Guest:
Amanda is the founder and CEO of The Digital Gal. She is widely recognized in the digital marketing industry as a Facebook ad expert, author, speaker, and consultant.
In this episode of “In your Business with UMSL Business Podcast” we ask Amanda about her career and professional projects within the Digital Marketing industry. Amanda explains and provides some insights and tips for Facebook Ads, and how these can help small to medium size businesses grow in the digital space. Amanda will be speaking live at MDMC on April 28th, so if you want to know more about Facebook Ads make sure sign up for her session on bestmarketingconference.com and follow her on social media @thedigitalgal.
Host: Robert Davis
Produced by: Robert Davis and Oscar Gordillo
Guests: Sarah Dalton (Marketing Director, Nolan and Associates) and Dr. Leilani Carver-Madalon (Professor of Strategic Communication and Leadership Maryville University of St. Louis)
About the guests:
Both Sarah Dalton and Dr. Carver-Madalon are titans in the marketing industry, but on opposite ends of the spectrum.
Sarah has established herself firmly in professional world. She heads up the marketing efforts of Nolan and Associates which is a boutique bank specializing in mergers and acquisitions. She brings her expertise from the professional world and imparts it on her students in classes specializing in CRM.
Dr. Carver-Madalon has made her mark in the educational sector. She is the current head of the leadership and strategic communication at Maryville and takes pride in not only educating her students on how to communicate, but how to grow as people. In addition to this she is an author and keynote speaker.
In this episode of In Your Business, we discuss how to best utilize education in the classroom and in the real world. We go into what really matters when it comes to learning and how to take that from the classroom and into the work force (which is what really matters)!
Title: Podcast with Sherry Bonelli – MDMC21
Host: Patrick Waldschmidt
Produced by: Patrick Waldschmidt and Oscar Gordillo
About the Speaker: Sherry Bonelli is the Founder and Owner of Early Bird Digital Marketing, holds a Masters of Internet Marketing and has over 22 years of experience as a digital marketing professional.
Since starting her first ecommerce business selling pregnancy and baby products, she has gone on to be featured as a guest columnist on some of the leading SEO and Digital Marketing websites and is a nationally recognized speaker at industry events, webinars and podcasts.
Listen as we discuss the ever evolving field of digital marketing, successful campaigns, being a SCORE mentor and advice for future marketers on the UMSL In Your Business Podcast.
About Sherri’s Session: “Google My Business Power Plays: How To Dominate Local Search Results” will be released on May 6th, 2021
Host: Allie Helfrich
Produced by: Allie Helfrich and Oscar Gordillo
About the Speaker: Christina Costello is Chief of Staff and Senior Director of Strategy for Anheuser-Busch. With over 10 years of marketing and sales experience, her resume includes major brands like Michelob ULTRA, Budweiser, Black & Decker, Porter Cable, Women's Tennis Association, and Nestle USA. Christina was raised in St. Louis and currently residing in Texas.
About Christina’s Session: Along with Jonathan Ogle, Christina will be unpacking how brands like Michelob Ultra are built to appeal to evolving consumers.
They will unveil some unique insights that can help your brand create a lens that places the consumer as the hero and creativity at the forefront.
This session will be on April 28th at 3:10pm CT.
Host: Aaron Toomey
Produced by: Aaron Toomey and Oscar Gordillo
Guests: Brad Mertin & Brandon Holzhueter (Narwhal’s Crafted), Sebastian Montes (El Burro Loco), Danni Eickenhorst (Steve’s Hot Dogs)
About the Guests:
Brad Mertin and Brandon Holzhueter are the co owners of Narwhal’s Crafted, and they also own Pickleman’s on Laclede.
Sebastian Montes is the co owner of El Burro Loco and is in charge of the downtown location and their other location is in central west end.
Danni Eickenhorst is the co-owner of Steve’s Hot Dogs located in Tower Grove.
The UMSL Business Podcast wanted to have an open conversation about what local businesses are going through during the pandemic. Throughout production of the podcast, it was important that we were able to provide from insight to how businesses had to evolve and change because of the pandemic.
You can find the video of this podcast on our YouTube channel: https://www.youtube.com/user/umslbusiness/featured
Host: Dylan Wibbenmeyer
Produced by: Dylan Wibbenmeyer and Oscar Gordillo
Guests: Jessica Long-Pease, Dorian Hall, Danielle Faucett, Megan Heiser, and Justin Roberts.
About the Guests:
- Jessica Long-Pease is the Senior Director for Student Affairs.
- Dorian Hall is the Director of the Millennium Student Center and Event Services.
- Danielle Faucett is the Assistant Registrar of Curriculum and Scheduling at the Office of the Registrar.
- Megan Heiser is the Senior Student Support Specialist helping with Curriculum and Scheduling at the Office of the Registrar.
- Justin Roberts is the Assistant Vice-Chancellor for Marketing and Communications, and also part of the Unified Command team at UMSL.
The UMSL Business Podcast recognizes the efforts from all the Faculty & Staff at UMSL during this tough times. This podcast was produced, not only to appreciate them for what they do, but also for our listeners to get a better understanding of what happens behind the scenes.
You can find the Video of this Podcast in our YouTube channel: https://www.youtube.com/playlist?list=PLhcyEJ_VmiDNloy8QwSQxvM3hKrjFYdDo
Host: Makenzie Torres
Produced by: Makenzie Torres and Oscar Gordillo
Guest: Dan Lauer
About the Guest: Dan is a highly experienced and accomplished entrepreneur who can give students advise on how to develop their innovative ideas into a product or business. As a St. Louis native, he is the CEO and Founder of Lauer Toys and the creator of the baby doll Waterbabies. His product has achieved great success by being the second best selling baby doll, with over 24 million units sold.
About Diversity, Equity and Inclusion Accelerator: The UMSL Diversity, Equity, & Inclusion Accelerator is a first-of-its kind program that puts underrepresented entrepreneurs at the center of a purpose-driven, university-led accelerator that begins with a non-dilutive $50,000 capital injection. This accelerator would not be possible without the anonymous support of friends and the public commitment of Ameren Corporation, Edward Jones, and Express Scripts.
Check the new DEI Accelerator at: https://www.umsl.edu/accelerate/dei.html
Watch this episode on our YouTube channel UMSL Business - https://www.youtube.com/watch?v=SEQIPK7IuRA&feature=youtu.be
Host: Ben Leigh
Produced by: Ben Leigh and Cody Goodrich
About the Speaker: Matthew Edgar is a partner at Colorado-based Elementive, a consulting firm specializing in analytics and technical SEO, and has worked in the web performance analytics field since 2001. Author of Elements of a Successful Website and Tech SEO Guide, Matthew has been interviewed by Forbes, American Express, and other publications about analytics, CRO, and SEO. He regularly speaks at conferences and teaches workshops, including speaking at MozCon and teaching courses with O’Reilly Media. Matthew holds a Master’s in Information and Communications Technology from the University of Denver. You can connect or read his blog at MatthewEdgar.net.
About MDMC: This year MDMC is going virtual! It will be an online conference consisting of two parts:
- FREE LIVE 2-day virtual summit Wednesday, May 20th and Thursday, May 21st. During this event, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers. Cost: Free
- MDMC20 On-Demand Digital Experience is a full access ticket to over 80 sessions and panels lead by industry experts on-demand online for 1-year, as well as access to watch all the sessions during the 2-day virtual summit live or on-demand after the event. You will have the opportunity to network with speakers during special live Q&A sessions the week of May 25th - 29th. Ticket purchasers will also have access to a special marketing resource center, network with other attendees virtual, chance to win awesome prizes and connect with our amazing sponsors. Cost: $99
Host: Mona Sabau
Produced by: Mona Sabau and Cody Goodrich
About the Speaker: Ashley AuBuchon-Arcand has been transforming lives, industries, and careers through her decade-long tenure as an Executive Program Manager and Communications Leader at IBM, and by helping professionals across the midwest grow their communications and relationship skills through her business The Comms Lady.
Through her creation and execution of Innovation Programs on a global scale, Ashley's programs have resulted in more than $300M in revenue and $3M in Cost Savings for IBM in the past two years. Because of these events, IBM is working with the State of Louisiana to eliminate Hep C, leveraging blockchain to prevent counterfeit goods, making streaming services even better through network solutions for telco companies and much, much more.
In addition to her leadership role with the largest IT Services shop in the world, Ashley is changing lives through training, coaching, and speaking engagements. Her keynote speech on "Promoting Yourself" wows her audience as they realize how critical it is to their career to know their value and promote that value in an effective way to key stakeholders. Ashley will leave feeling empowered to take control of your career and to be an advocate for the value that you bring your team and company everyday.
About MDMC: This year MDMC is going virtual! It will be an online conference consisting of two parts:
- FREE LIVE 2-day virtual summit Wednesday, May 20th and Thursday, May 21st. During this event, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers. Cost: Free
- MDMC20 On-Demand Digital Experience is a full access ticket to over 80 sessions and panels lead by industry experts on-demand online for 1-year, as well as access to watch all the sessions during the 2-day virtual summit live or on-demand after the event. You will have the opportunity to network with speakers during special live Q&A sessions the week of May 25th - 29th. Ticket purchasers will also have access to a special marketing resource center, network with other attendees virtual, chance to win awesome prizes and connect with our amazing sponsors. Cost: $99
Host: Josh Hoester
Produced by: Josh Hoester and Cody Goodrich
About the Speaker: Chris Brewer is the co-founder of OMG Commerce, a digital eCommerce agency based in Springfield, MO. OMG Commerce is a Google Premier Partner that places them in the top 3% of all Google Partner agencies worldwide. Chris is a frequent speaker and guest at industry events and digital marketing podcasts. In 2019, he has addressed the Florida Media Association in St Petersburg, Florida and SmartMarketer's Blue Ribbon Mastermind in Seattle, Washington. He currently manages inbound leads and acts as an account strategist for OMG Commerce clients. In addition to the incredible growth and success with “OMG,” his entrepreneurial accomplishments have included building and selling an outdoor advertising company and direct mail publishing company. He is the author of the book, Does Your Marketing Make You Money: 7 Quick & Easy Secrets to Create A Booming Business Now and resides just outside Springfield, Missouri with his wife of 24 years.
About MDMC: This year MDMC is going virtual! It will be an online conference consisting of two parts:
- FREE LIVE 2-day virtual summit Wednesday, May 20th and Thursday, May 21st. During this event, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers. Cost: Free
- MDMC20 On-Demand Digital Experience is a full access ticket to over 80 sessions and panels lead by industry experts on-demand online for 1-year, as well as access to watch all the sessions during the 2-day virtual summit live or on-demand after the event. You will have the opportunity to network with speakers during special live Q&A sessions the week of May 25th - 29th. Ticket purchasers will also have access to a special marketing resource center, network with other attendees virtual, chance to win awesome prizes and connect with our amazing sponsors. Cost: $99
Host: Mona Sabau
Produced by: Mona Sabau and Cody Goodrich
About the Speaker: Julie is the Chief Everything Officer for Impressa Solutions, a Las Vegas-based Inbound Marketing Agency specializing in digital strategy and content marketing. Team Impessa is all-remote and works primarily with unique technology companies and other marketing agencies. Julie is an avid traveler, has an addiction to green tea, and is trying her hand at gardening. Her home base is presently in Milwaukee, WI.
About MDMC: This year MDMC is going virtual! It will be an online conference consisting of two parts:
- FREE LIVE 2-day virtual summit Wednesday, May 20th and Thursday, May 21st. During this event, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers. Cost: Free
- MDMC20 On-Demand Digital Experience is a full access ticket to over 80 sessions and panels lead by industry experts on-demand online for 1-year, as well as access to watch all the sessions during the 2-day virtual summit live or on-demand after the event. You will have the opportunity to network with speakers during special live Q&A sessions the week of May 25th - 29th. Ticket purchasers will also have access to a special marketing resource center, network with other attendees virtual, chance to win awesome prizes and connect with our amazing sponsors. Cost: $99
Host: Ben Leigh
Produced by: Ben Leigh and Cody Goodrich
About the Speaker: Kevin is not your typical businessperson. He is an artist, a strategist and stakeholder capitalist. He has been a student and practitioner of the arts, business philosophy, and organizational behavior for over fifteen years. His clients include Apple, Beats by Dre, Microsoft, Logitech, FDA, American Red Cross, ChildFund International, FOX Networks, HBO, Showtime, Comedy Central, Microsoft, Cox Communications, Abbott Nutrition, Schreiber Foods, Procter & Gamble; as well as small and midsize start-ups; and boutique to global agencies. He loves working with teams that are curious about options and possibilities for innovating, solving problems and imagining new opportunities.
About MDMC: This year MDMC is going virtual! It will be an online conference consisting of two parts:
- FREE LIVE 2-day virtual summit Wednesday, May 20th and Thursday, May 21st. During this event, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers. Cost: Free
- MDMC20 On-Demand Digital Experience is a full access ticket to over 80 sessions and panels lead by industry experts on-demand online for 1-year, as well as access to watch all the sessions during the 2-day virtual summit live or on-demand after the event. You will have the opportunity to network with speakers during special live Q&A sessions the week of May 25th - 29th. Ticket purchasers will also have access to a special marketing resource center, network with other attendees virtual, chance to win awesome prizes and connect with our amazing sponsors. Cost: $99
Host: David Schmidt
Produced by: David Schmidt and Cody Goodrich
About the Speaker: Joe Sullivan is an Industrial Marketing Consultant of 10+ years and cofounder of the St. Louis-based industrial marketing agency Gorilla 76. Joe's (and Gorilla's) expertise lies in helping midsized B2B manufacturers identify, attract, engage and drive sales opportunities with ideal-fit customers. In addition to co-leading the agency, Joe serves as the company sales and marketing lead and consults Gorilla's clients on both sales and marketing strategy. Much of his time is dedicated to speaking, writing and creating video content on behalf of the agency. Outside of work, Joe likes to cook, watch his Green Bay Packers and spend time with his wife and two kids. Joe is a dual-degreed graduate (business and art) of Washington University in St. Louis.
About MDMC: This year MDMC is going virtual! It will be an online conference consisting of two parts:
- FREE LIVE 2-day virtual summit Wednesday, May 20th and Thursday, May 21st. During this event, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers. Cost: Free
- MDMC20 On-Demand Digital Experience is a full access ticket to over 80 sessions and panels lead by industry experts on-demand online for 1-year, as well as access to watch all the sessions during the 2-day virtual summit live or on-demand after the event. You will have the opportunity to network with speakers during special live Q&A sessions the week of May 25th - 29th. Ticket purchasers will also have access to a special marketing resource center, network with other attendees virtual, chance to win awesome prizes and connect with our amazing sponsors. Cost: $99
On this episode we speak with the President & CEO Cheryl Jones along with Kayla and Sydney who have both taken part in the program. Girls Inc. is a nonprofit organization that helps the development of girls aging from 6-18 years of age. Girls Inc was created to be “Inspiring All Girls to be Strong, Smart and Bold” with over 84 sites in 350 cities and included over 150,000 girls in the United States and Canada.
Hosted by: Josh Hoester & Tina Doan
Produced by: Cody Goodrich
On this episode we speak with Sophia Chappuis and Madi King Erger about the International Business Career Conference that is held at UMSL. They tell us about how IBCC got started and where they are now compared to when the conference first began. They also tell us about the amazing opportunities and how students can get involved with the conference.
Hosted by: David Schmidt & Josh Hoester
Produced by: Cody Goodrich
On this episode we speak with Robin Kimberlin who is the Director of Student Social Services, a Co-Chair of the UMSL CARE team, and who created and runs the UMSL Triton Pantry.
We talk with Robin about the on-campus food pantry, known as the Triton Pantry. She explains how the idea began, how students can be involved with the pantry, how students in need can use the pantry, and the importance of providing resources for those that are in need.
Hosted by: Connor Peters
Produced by: Kelsi Stulce-Hull, Giovani Gomes, and Kalynn Clinton
On this episode we speak with UMSL Business Alumni Jennifer Oertli and Gabby Buck. They are both graduates but have graduated at different times and gone on very different paths.
We talk with Jeniffer and Gabby about why they chose UMSL Business, how UMSL Business helped them get to where they are today, the connections they have made, and the importance of knowing that everyone has their own path to success.
Hosted by: Kelsi Stulce-Hull
Produced by: Connor Peters, Giovani Gomes, and Kalynn Clinton
On this episode we speak with entrepreneur Alex Zvibleman. Alex is one of the finalists of UMSL's EQ Accelerator, the first entrepreneurship graduate, and the founder of Seize the Bean coffee shop which is to open near UMSL campus.
We talk with Alex about how UMSL helped him get to where he is today, what goes in to being an entrepreneur, and some of his learning experiences and successes.
Hosted by: Kalynn Clinton
Produced by: Connor Peters, Giovani Gomes, and Kelsi Stulce-Hull
The world is becoming more and more globalized and many students choose to go abroad to take some classes in a foreign university and learn new cultures at the same time. In this podcast students of a summer school at Hochschule Bremen, Germany, are discussing the advantages of taking classes abroad, living in a new environment and meeting people of different cultural backgrounds.
Hosted by: Ikram Moussaid Eldrissi and Tania Schreiber
Produced by: Vaibhav Chitalia, Ikram Moussaid Eldrissi, Tania Schreiber, and Cole Thomas
Host: Sydney Wilhelm
Produced: Sydney Wilhelm and Cody Goodrich
About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.
About the Speaker: As a web designer and business efficiency coach who runs multiple businesses, Yvonne has over 10 years of experience organizing, strengthening, and streamlining businesses into profitability and success.
She was born and raised in Germany where she caught the entrepreneurial bug early on, working in her parents’ business and owning her own pub by the tender age of 22.
Yvonne left the safety net and security she had in Germany to pursue her own dreams. Since moving to the US in 2007, Yvonne's goal has been to help empower entrepreneurs so they can successfully run a sustainable business while also enjoying life.
Her own life-changing challenge came in 2014, when she lost her husband to cancer. Yvonne was determined to resume her passion of building “bulletproof businesses” that can withstand anything.
Host: Michaela Prowell
Produced: Michaela Prowell and Cody Goodrich
About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.
About the Speaker: UI/UX designer. Content strategist. Web developer. Expert snacker. - Featured on Forbes, Inc.com, Entrepreneur, Yahoo Finance, NPR, TNW, & more - Founded & grew multiple media properties to multi-million person audiences (Explica, Draw Science) - Content creation & strategy consulting for Elsevier, American Scientist Magazine, Cellucor, Soylent, Fortune/Inc. 1000 co's, and Y-Combinator alums, and more - Multimedia contributions to Newsweek, Business Insider, Huffington Post, Daily Mail, and more - Read more: en.wikipedia.org/wiki/Viputheshwar_Sitaraman
Host: Grant Cordell
Produced: Grant Cordell and Cody Goodrich
About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.
About the Speaker: Vanessa is an award winning marketing consultant, a social media and email strategist and a dynamic speaker who travels the country helping small businesses understand and leverage the power of email + social media to 10x their online visibility.
A one-woman show, Vanessa built vanessa-cabrera.com to a thriving business in just 3 years! Her creative mind and out of the box thinking continues to drive her to the forefront as the go-to expert of email & social media marketing.
Ever the energetic, feisty and fun advocate for small business, Vanessa jams every one of her sessions with countless (NO FLUFF) tools, tips and advice in which attendees are able to implement immediately upon leaving any one of her seminars. Vanessa refers to herself as a singlemompreneur who Luvs2Run, she’s an avid Kickboxer, a bit of a Beer Buff. But her true passion and hustle comes from her 4 year old son, Matteo.
Host: Grant Cordell
Produced: Grant Cordell and Cody Goodrich
About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.
About the Speaker: Tyler Kelley is the Co-Founder & Chief Strategist at SLAM! Agency, a digital storytelling agency that helps brands realize and reach their highest potential. With 18+ years in the results-driven marketing space, Tyler has earned a reputation for anticipating user trends and developing proactive strategies to drive brands forward. As a speaker, he has shared the stage with digital brands like Google, Facebook, Snapchat, Pinterest and Buzzfeed and he is the co-host of the hit podcast, Innovation City.
Host: Tim Bodi
Produced: Tim Bodi and Cody Goodrich
About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.
About the Speaker: Shane Freeman has 20 years of experience living in the center of a sales, marketing & technology Venn diagram. He is currently the principal at okapi, a SaaS startup built to measure, monitor and manage experiential marketing programs and is the founder of the SaaS Field Manual and Eureka Consulting Group where he helps emerging SaaS and professional service companies build strategy, process & alignment. Shane is an active Yogi and seeks to blur the lines between business and consciousness by incorporating self-care into his work life, teaching and consulting.
Host: Tim Bodi
Produced: Tim Bodi and Cody Goodrich
About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.
About the Speaker: Kevin is not your typical businessperson. He is an artist, a strategist and stakeholder capitalist. He has been a student and practitioner of the arts, business philosophy, and organizational behavior for over fifteen years.
His clients include Apple, Beats by Dre, Microsoft, Logitech, FDA, American Red Cross, ChildFund International, FOX Networks, HBO, Showtime, Comedy Central, Microsoft, Cox Communications, Abbott Nutrition, Schreiber Foods, Procter & Gamble; as well as small and midsize start-ups; and boutique to global agencies.
He loves working with teams that are curious about options and possibilities for innovating, solving problems and imagining new opportunities.
Host: Grant Cordell
Produced: Grant Cordell and Cody Goodrich
About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.
About the Speaker: Steph Nissen is a Partner and Head of Digital Operations at Atomic Revenue, a revenue operations firm in St. Louis aligning your organization’s sales, marketing, and customer efforts. Steph works on creating and managing digital strategies & programs including KPI development and analytics, web design/development, marketing automation, social media, email marketing, paid search, and more. She is a national speaker on social media marketing focusing on data, analytics, and ROI and has worked with everyone from big brands like Toyota and TJMaxx to tech startups and small local businesses.
Host: Austin Robertson
Produced: Austin Robertson and Cody Goodrich
About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.
About the Speaker: As an executive brand strategist and concept developer for the travel industry, Stefan Pettersson has offered his knowledge and skills to several entrepreneurs. Stefan also works as a supervisor for independent, small and middle sized business owners, he has taught entrepreneurs strategic marketing, market communication, sales and concept development. Having worked as a marketing director for the city of Uppsala, Stefan was in charge of the city’s brand communication, marketing strategies and project management. Prior to that, he was responsible for the development of the Stockholm Visitors Center, with the mission to serve around 6,500 visitors per day. Stefan has gathered a lot of experience working for several destinations, but also supporting entrepreneurs and tourism businesses in developing exciting tourism products, and aligning those with the overall destination experience. He is also a popular keynote speaker, and an engaging moderator and project manager, when it comes to creative workshops and projects.
Host: Michaela Prowell
Produced: Michaela Prowell and Cody Goodrich
About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.
About the Speaker: Katelyn Brower is the head of Dun & Bradstreet's Global Social Media and Employee Advocacy Programs. She owns and manages the social media website Getsocialwithme.net. When she isn't scrolling through social media, she is coaching lacrosse, going to Orange Theory classes, or watching football.
Host: Austin Robertson
Produced: Austin Robertson and Cody Goodrich
About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.
About the Speaker: Jennifer Radke is an international speaker, author, and strategic business leader with over 15 years of experience in sales leadership. The real-world solutions she brings to the stage stem from her experience coaching, developing and training employees and have made her a highly sought-after speaker for businesses of all sizes. Before purchasing the National Institute for Social Media (NISM) in 2016, “the social CEO” was the owner and chief strategist at Socially Inspired, a social media training and consulting company that is still serving small and medium-sized businesses today.
She has previously served on the board for Women Entrepreneurs of Minnesota (WeMN) and currently volunteers her time speaking about the professional uses of social media for those in job transition. She also keeps her social media skills fresh by acting as the Social Media Strategist for the Feed My Starving Children South Metro MobilePack in her hometown in southern Minnesota.
Jennifer has an MS in Organizational Leadership in addition to being a NISM-certified Social Media Strategist (SMS) and instructor.
She is also currently an Associate Professor at St. Mary’s University of Minnesota teaching Ethics in Social Media and the author of Stories from the Social Side: Advice from Marketing Professionals to Marketing Professionals.
Host: Michaela Prowell
Produced: Michaela Prowell and Cody Goodrich
About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.
About the Speaker: Chris Strub is a leading voice in the millennial social good space. In 2017, Chris visited Salvation Army locations in 25 states in 38 days along the 6200-mile #FightForGoodTour, raising thousands of dollars as a national Red Kettle Ambassador. Chris is the author of '50 States, 100 Days: The Book,' about his solo, social media-powered adventure to volunteer with youth-related organizations in all 50 states in 2015. Chris has worked with Humana, Big Brothers Big Sisters of America, and live-streaming app Live.me, and is the creator of the 'Livestreaming for Nonprofits' course. Chris was the No. 1 Twitter influencer at Social Media Marketing World 2018 in San Diego.
Host: Grant Cordell
Produced By: Grant Cordell and Cody Goodrich
About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.
About the Speaker: Alex Cruz is the CEO of PenPath, a marketing analytics firm specialized in connecting and visualizing data for brands and agencies. With over 9 years of industry experience, Alex has worked with businesses of all sizes from growing startups to agencies and Fortune 500 companies. His background gives him a unique perspective that can help industry professionals understand and use all their marketing data in order to tell a holistic story.
In this episode we speak with Shaun Nordgaarden and Madelyn Witkowski of Waterway Carwash. We speak about the importance of being an advocate for education, their dedication to St. Louis, and what is in store for Waterway in the future. Shaun is the Vice President of Operations and Madelyn is a Marketing Assistant who is receiving tuition assistance from Waterway while attend the University of Missouri-St. Louis.
Host: Timmy Bodi
Produced By: Cody Goodrich
About Waterway: Waterway is a full-service car wash with 22 locations in 5 states, with its roots in St. Louis, and employs over 1,500 individuals.
In this episode we speak with Molly Rockamann the Founding Director of EarthDance Organic Farm School about how she got started, how she got involved in non-profit, how the community can get involved, and how EarthDance helps the community through their programs.
Host: Nick Boyd
Produced By: Radek Chupka, Nick Boyd, Cory Reynolds, and Dan Litz
About the Speaker: Molly Rockamann is the Founding Director of EarthDance Organic Farm School. Molly manages all staff and overall operation and oversees and assists with programs, fundraising and numerous special projects. She works directly with Board of Directors on long-range planning and oversees grant proposals and the organization’s finances. She is a St. Louis native but felt the coastal pull for college and remained in warm tropical climates while working with mushroom producers in Ghana, organic rice farmers in Thailand, veggie farmers in Florida and California, and sugar cane farmers in Fiji. She has a B.A. in Environmental Studies from Eckerd College, a Certificate in Ecological Horticulture from UC-Santa Cruz and a Postgraduate Diploma in Development Studies from the University of the South Pacific. She ultimately decided her heart was in the heartland and returned to her family’s roots in North St. Louis County. Molly is dedicated to preserving farmland and to celebrating the culture in agriculture. Molly is proud to be a Ferguson, Missouri resident. She feels that her greatest reward is witnessing the transformation that takes place when individuals spend an entire growing season farming in community.
In this episode we speak with Yvette Kell who is the Director of Campus Recreation at UMSL. We talk about the importance of leadership, the role that wellness plays in your performance inside and outside of school, and how to get involved on campus with opportunities that will help you with your future career.
Host: Radek Chupka
Produced By: Radek Chupka, Cory Andrews, Daniel Litz, and Nick Boyd
About the Speaker: Yvette Kell is the Director of the UMSL Campus Recreation and Wellness Center where she oversees over 100 students and 8 professional staff. Yvette also recently received her PhD in Education Leadership.
In this episode we speak with Dan Lauer, the Founding Executive Director of UMSL Accelerate and discuss the EQ Student Accelerator program. We talk about how students can get involved, who is elgible for the program, perks and benefits, and much more.
Hosts: Radek Chupka and Nick Boyd
Produced by: Radek Chupka, Nick Boyd, and Dan Litz
About the EQ Student Accelerator Program: The EQ Student Acclerator is a UM System-wide opportunity for students to receive up to $30,000 for their business ideas. Student entrepreneurs have many hurdles that can get in the way of growing or starting a business. This program will help students tackle these obstacles with an 8 week education progam, followed by two chances to compete for seed funding.
In this podcast, we speak with Chris Portie live from the Midwest Digital Marketing Conference (MDMC18). Chris explains the importance of video production in contemporary marketing and provides tips on how to stay up to date with the changing technology.
Host: Gus Wehmeier
Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier
Guest: Chris Portie
About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.
About the Speaker: Chris Portie is a Marketing Manager at Emerson. He graduated with a degree in Communications with a focus on video production. Before becoming a Marketing Manager, he worked for Coolfire studios as a video producer.
In this podcast, we speak with Shaun Brown and Steve MacKinnon live from the Midwest Digital Marketing Conference (MDMC18). Shaun and Steve discuss how consumer data and IBM Watson intertwine in the analytics and what consumers perceive.
Host: Taylor Caputo
Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier
Guests: Shaun Brown and Steve MacKinnon
About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.
About the Speakers: Shaun Brown leads Momentum Worldwide’s shopper innovation and capability development across data, digital, technology, and artificial intelligence. Brown also leads the agency’s digital shopper media efforts focused on impacting shopper decisions. Steve MacKinnon leads the advertising and new media business for IBM Global Business Services, with a focus on cognitive solutions across advertising and new media companies.
This episode features Steve Kidwell of Ameren, Dan Lauer of the UMSL Accelerate program, and two of the CEO's whose companies were selected to participate in the Ameren Accelerator program: Uri Fleyder-Kolter (Co-founder and CEO of Narya Security) and Jiaxi Fang (Co-founder & CEO of Applied Particle Technology). They discuss more about Demo Day, how the Accelerator Program works, and what the participants have gained from the program.
Hosts: Cory Andrews and Daniel Litz
Produced by: Cory Andrews, Nicholas Boyd, Radek Chupka, and Daniel Litz
About the Ameren Accelerator Program: The Ameren Accelerator is an innovative public private partnership with the University of Missouri System, UMSL Accelerate and Capital Innovators designed to invest, mentor and accelerate the growth of next-generation energy technologies. The program selected five to seven companies to participate in a 12-week accelerator program that includes $100,000 in funding, perks, benefits, office space, mentorship and direct engagement with a Fortune 500 utility serving 3.3 million electric and natural gas customers.
In this episode, we speak with Richard Ouyang live from the Midwest Digital Marketing Conference's (MDMC18) opening night party at Momentum Worldwide. We touch upon big data, idea sharing, startup collaboration, and IBM Watson.
Host: Taylor Caputo
Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier
Guest: Richard Ouyang
About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.
About the Speaker: Richard Ouyang is Senior Managing Consultant, Media and Entertainment at IBM. He is also the IBM services strategy and delivery lead for advertising focused on IBM Watson cognitive solutions. Ouyang has more than 20 years’ experience in media and entertainment driving solutions across content, tech, and communications, including a decade with top-tier agencies. Prior to IBM, Richard led digital at Reed Exhibitions driving digital transformation for three of its top B2B trade shows by bringing tech startup innovation to the live event experience. He started his career in Hollywood developing some of the first advertiser-backed branded programming on network TV, and is an avid supporter of the NY Tech startup community.
In this podcast, we speak with Laura Moser live from the Midwest Digital Marketing Conference's (MDMC18) opening night party at Momentum Worldwide. Laura shares best practices in shopper marketing and highlights the importance of data for the success of marketing campaigns.
Host: Blake Rudloff
Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier
Guest: Laura Moser
About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28, 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.
About the Speaker: Laura Moser is a Senior VP of Retail/Shopper Marketing Practice Lead of North America at Momentum Worldwide. She is responsible for cross-selling opportunities with Worldgroup Agencies, trying to find intersections between retail media, ecommerce, digital CRM and shopper/retail Client needs. Laura was a co-author and Content Developer of Global Perspectives on Shopper Marketing. Laura is also very knowledgeable in integrated marketing experiences across retail strategy, promotion, shopper, digital and brand strategy for a variety of categories from Beauty, Beverage, Household Needs, Food, Beer/Spirits, Banking, Service Retail and DIY.
The world is becoming more and more globalized and many students choose to go abroad to take some classes in a foregin university and learn new cultures at the same time. In this podcast students of a summer school at Hochschule Bremen, Germany, are discussing the advantages of taking classes abroad, living in a new environment and meeting people of different cultural backgrounds.
Hosted by: Fairuzah Karatasasmita - Indonesia
Produced by: Fairuzah Karatasasmita - Indonesia, Zeinab Jam - Iran, Jonathan Kumar - India, Agha Mehdive - Azerbaijan, and Craig Pinto - India.
Guests: Zeinab Jam - Iran and Craig Pinto - India.
In this podcast, we speak with Donnalyn Smith live from the Midwest Digital Marketing Conference's (MDMC18) opening night party at Momentum Worldwide. Donnalyn shares with us how Momentum Worldwide utilizes data to help their clients understand customers’ needs.
Host: Gus Wehmeier
Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier
Guest: Donnalyn Smith
About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.
About the Speaker: As President, North America of leading brand experience agency Momentum Worldwide, Donnalyn is charged with overseeing the success of the agency’s North American offices, people and client portfolios. Since joining Momentum in 1995, she has escalated the agency’s work and talent, leading to an unrivalled 500+ industry accolades, including in recent years: Event Marketer’s “Best Places to Work” list; winning the SportsBusiness Journal’s “Best in Sports Events and Experiential Marketing” and “Best in Corporate Consulting, Marketing and Client Services” honors; and becoming the first-ever brand experience agency named to the Ad Age Standout Agencies List, being named to the list in both 2017 and 2018. Over her more than 25-year career, Donnalyn has worked with numerous multinational, blue-chip marketers including Coca-Cola, American Express, Verizon, P&G, Johnson & Johnson, Mondelēz and more. Her integrated expertise has driven solutions for brands across diverse sectors such as CPG, retail, travel and tourism, financial services and telecom.
In this podcast, we speak with Juntae Delane live from the Midwest Digital Marketing Conference (MDMC18). Juntae educates us on the importance of digital branding and explains how the field is changing. He tells us about his session titled “Mapping Your Digital Footprint”, and how critical it is to understand how your consumers interact with your brand. Juntae encourages the listeners to make their digital brand consistent across all the channels to provide a cohesive experience to their target audiences.
Host: Gus Wehmeier
Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier
Guests: Juntae Delane
About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.
About the Speaker: Juntae DeLane is the founder of Digital Branding Institute, Sr. Digital Brand Manager for the University of Southern California, and principal consultant for DIGITAL DELANE. He frequently delivers talks around the country advancing the practice of digital branding. Juntae not only writes the premier digital branding blog, but also shares his expertise through his podcast about digital branding.
In this podcast, we speak with Stephanie Liu live from the Midwest Digital Marketing Conference (MDMC18). Stephanie had two sessions on livestreaming during the conference and also sat on the livestreaming panel. In this podcast she explains how important livestreaming is for any business that uses social media. She also shares her cutting-edge engagement tactics so that any business can engage with their audience and achieve their objectives.
Host: Gus Wehmeier
Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier
Guest: Stephanie Liu
About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.
About the Speaker: Stephanie Liu is the go-to expert when it comes to livestreaming on social media. As an ad agency veteran, Stephanie has helped Fortune 500 companies and small businesses skip the guesswork on how to build their brand online with social media. She is known for her cutting-edge engagement tactics and for her work with Chef Claudia Sandoval, winner of MasterChef Season 6 and judge on this year’s breakout hit show MasterChef Latino.
In this podcast we talk with Mitch Canter live from the Midwest Digital Marketing Conference (MDMC18). We discuss gaming and how it can be integrated into the world of business. We talk about the importance of gamification and the role it plays in contemporary digital marketing.
Host: Khadijah Johnson
Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier
Guests: Mitch Canter
About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.
About the Speaker: Mitch Canter is a Senior Web Developer with Vanderbilt University. A 10-year veteran of the industry, he’s worked with small-businesses and fortune 500 companies to help empower people to tell their story online. Canter is also a digital strategist, web designer, avid video gamer, and spoony bard.
In this podcast, we speak with Finola Austin live from the Midwest Digital Marketing Conference (MDMC18). Finola is the Brand Strategy Director at Refinery29, and in this episodes she talks about the art ans science behind creation of engaging digital content.
Host: Blake Rudloff
Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier
Guest: Finola Austin
About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28, 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.
About the Speaker: Finola Austin is a Brand Strategy Director at Refinery29 Intelligence in the Greater New York City area, and co-leads Refinery29 Intelligence – Refinery29’s research, strategy, consulting and measurement business unit. Prior to joining Refinery29, she had stints at Ogilvy & Mather in New York and Hill + Knowlton Strategies in London and was part of the prestigious WPP Marketing Fellowship. She has two degrees from the University of Oxford.
In this episode, we speak with Jessica Pupillo live from the Midwest Digital Marketing Conference (MDMC18). Jessica highlights the importance of email marketing to reach target audiences and shares with us innovative ways email marketing is implemented.
Host: Taylor Caputo
Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier
Guest: Jessica Pupillo
About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.
About the Speaker: As client services manager at Katey Charles Communications, Jessica Pupillo has a deep understanding of all facets of email campaign management. She’s the go-to gal on the Katey Charles Communications team when it comes to email strategy, automation and customer email journeys.