Perpetual Traffic - SoundSage

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Is your marketing team running campaigns blindly? Grab your copy of our FREE nCAC calculator to guide them with the metrics that matter: https://www.tiereleven.com/ncac

Are you scaling your ad spend without knowing your true customer acquisition cost? If you don’t understand your numbers, every additional dollar you put into traffic could be a gamble, even if your campaigns look profitable inside the platforms.

I sat down with Kobi Topaz, Head of Tech at Tier 11, to break down how we helped an automotive parts brand uncover the data they needed to scale. We explored why platform-reported ROAS can be misleading and how Data Suite creates a reliable source of truth.

See how better analytics, smarter campaign restructuring, and deeper SKU-level insights helped this brand grow from roughly $5.5M in revenue to a $12M trailing twelve-month business. If you’re managing paid media and trying to scale profitably, this episode will help you focus on the metrics that actually drive growth.

In This Episode:

Why knowing your nCAC is critical before increasing ad spend
Why platform-reported ROAS can hide the real performance picture
How Data Suite creates a reliable source of truth across channels
The role of first-click attribution and multi-touch analysis in growth
Analyzing SKUs to uncover your most profitable products
Why Google Ads optimization starts with business economics
How creative performance analysis can accelerate testing decisions
Using AI-powered tools to automate repetitive marketing analysis

Mentioned in the Episode:

The 5-Step Formula to Calculate nCAC: https://youtube.com/playlist?list=PLsQ90CAO8wGS1TSz-MI0ghv9OThhp_Jy4&si=N6uztGCaZwrkgMGN

Previous Episodes with Kobi Topaz: https://perpetualtraffic.com/?s=kobi

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Partner With Tier 11 Marketing Experts: https://www.tiereleven.com/apply

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Kobi Topaz:

LinkedIn: https://www.linkedin.com/in/kobi-topaz-85547a130/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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Do you need an expert analysis of your ad account and creative strategy? Talk to us at https://www.tiereleven.com/apply

Are your ad campaigns competing against your own business? I’m breaking down why one insurance platform was paying $150 per lead while competitors were paying just $30. The problem wasn’t the ads. It was how the ads were structured.

We’ll analyze an AI-powered insurance SaaS platform with hundreds of agents running fragmented campaigns across Meta, Google, and other channels. I’ll walk you through the strategic changes we’re implementing, like building a creative strategy around specific customer avatars.

I’ll also show you why centralized media buying, stronger creative hooks, and smarter lead distribution can transform a scattered advertising system into a scalable growth engine. If you’re managing lead generation, paid media, or a multi-location sales organization, this is your blueprint for building campaigns that actually scale.

In this episode

Why identical products can have wildly different cost per lead
How agency black boxes increase cost per lead
Why fragmented ad spend triggers Meta auction competition
The minimum ad budget Meta actually needs to learn
How niche avatar targeting can double or triple performance
The Rolex franchise model for consolidating ad accounts
State-level targeting versus city-level Meta Ads
Using round-robin lead distribution to stop agent cannibalization
Why programmatic and CTV are the next layer after Meta

Mentioned in the Episode:

High-End Pet Brand Case Study: https://perpetualtraffic.com/podcast/episode-801-from-2-5m-to-4m-a-month-ad-spend-barely-changed-heres-why/

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Partner With Tier 11 Marketing Experts: https://www.tiereleven.com/apply

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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Download our Marketing Performance Indicators (MPI) checklist to track the key metrics that accurately measure your marketing efforts: https://www.tiereleven.com/mpi

What happens when the channels you think are driving growth are actually just taking credit for demand you already created? Today we are breaking down how one premium DTC brand escaped inefficient bottom-of-funnel spending and scaled without sacrificing efficiency.

I’m joined by Ricardo Pouwels, Growth Strategist at Tier 11, to revisit the next chapter of a case study we shared earlier. We unpack how the team expanded from managing only Meta and TikTok to increasing Amazon units sold by 63%, and improving overall customer acquisition efficiency.

We’ll talk about why brand search campaigns often hide the real performance story, how reallocating budget into Meta, native ads, and connected TV created more demand, and why patience with attribution windows matters.

In this episode, you’ll learn:

Why brand search campaigns can hide true marketing performance
How cutting Amazon ad spend increased sales volume
The importance of tracking blended CAC and MER
Why channel-specific ROAS targets limit growth
How Meta creates demand that Google and Amazon capture later
Using native advertising to unlock colder audiences
How connected TV supports multi-channel growth
How proactive agency strategy builds client trust
Why mature brands need diversified acquisition channels

Mentioned in the Episode:

Part 1 of the Case Study: https://perpetualtraffic.com/podcast/episode-791-5-missed-forecasts-then-one-budget-shift-then-4-straight-hits/

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Partner With Tier 11 Marketing Experts: https://www.tiereleven.com/apply

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Ricardo Pouwels:

LinkedIn: https://nl.linkedin.com/in/ricardo-pouwels

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Apply for an ad spot on Perpetual Traffic for Q1 or Q2.

Visit www.perpetualtraffic.com today to secure your spot!

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Stop losing revenue after the click! Get your free conversion audit at https://www.tiereleven.com/cro/service

Are you optimizing your ads but ignoring what happens after the click? Most brands obsess over traffic acquisition while leaving massive revenue opportunities hidden inside their websites, forms, and customer journeys.

In this third episode of our CRO series with Ned MacPherson, head of CRO at Tier 11, we get into why CRO is really revenue optimization and why copying a competitor's "pretty" site is a dangerous shortcut.

Ned introduces the AI feature we built that scours the web every couple of hours to show high-end shoppers exactly how the price compares to the market, without them having to leave the page.

We also get into something wilder: an AI agent that runs live pricing experiments across thousands of SKUs on its own. We talk about generative engine optimization (GEO) and how to structure your site so LLMs like Claude and ChatGPT actually recommend your website.

In this episode:

Why conversion rate optimization is really revenue optimization
How data-driven CRO beats design-based assumptions
Optimizing landing pages, PDPs, forms, and post-click experiences
How lead generation forms create massive conversion leaks
The role of AI agents in the future of CRO strategy
Why generative engine optimization (GEO) matters for future visibility
Improving e-commerce performance with AI-powered pricing experiments

Mentioned in the Episode:

Previous Episodes With Ned MacPherson:

https://perpetualtraffic.com/podcast/episode-796-stop-redesigning-start-diagnosing-the-cro-method-that-actually-works/

https://perpetualtraffic.com/podcast/episode-797-what-a-live-cro-audit-reveals-that-your-design-agency-never-shows-you/

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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Is your cost per lead rising with no clear reason? Let’s figure out together what’s not working. Book a call with our team: https://www.tiereleven.com/apply

Why are your leads getting more expensive even when you’re spending more on ads? The problem might not be your budget but your entire growth strategy. When campaigns are fragmented, creatives are stuck at the bottom of the funnel, and attribution is unclear, scaling becomes nearly impossible.

In this episode, I break down a real-world case study from an $18 billion home builder operating across 19 markets. We uncover why their paid media strategy had plateaued, how fragmented budgets and bottom-heavy creative were limiting growth, and the strategic shifts needed to move from 6,500 homes sold annually toward a 10,000-home goal.

I’ll walk through the full-funnel framework we recommended. Listen in to understand how you can apply these strategies to your own business.

What you’ll learn:

Why fragmented ad budgets can prevent businesses from scaling
How bottom-of-funnel advertising limits long-term growth
The difference between demand generation and demand capture
Why Meta Ads should focus on awareness and consideration
How creative diversification improves campaign performance
Why user-generated content can outperform polished brand ads
How to turn organic social content into paid advertising assets
The importance of offline conversion tracking for high-ticket sales
Why optimizing for sales-qualified leads improves profitability
How open targeting helps Meta find higher-quality audiences
When to shift the budget away from the expensive Google search campaign

Mentioned in the Episode:

Case Study On Cutting Bottom-Funnel Spending: https://www.tiereleven.com/resources/case-studies/44-revenue-growth-after-cutting-bottom-funnel-spend-91

Watch The Breakdown Of The Bottom-Funnel Case Study: https://perpetualtraffic.com/podcast/episode-791-5-missed-forecasts-then-one-budget-shift-then-4-straight-hits/

Review Similar Case Studies: https://www.tiereleven.com/resources/case-studies/spending-less-not-more

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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Stop guessing what’s working! Grab your Marketing Performance Indicators™ checklist now: https://perpetualtraffic.com/mpi

Are you making six-figure ad spend decisions with incomplete data? If you can't confidently explain which marketing channels are actually driving revenue, you're probably wasting budget without realizing it.

In today’s episode, I'm reviewing a real case study from one of our discovery calls: a nine-year-old, $13 million premium home wellness brand selling $10,000 to $20,000 systems. Their nCAC had climbed to $2,800 in the US, nearly double what they're paying in Canada, and most of their calls happen on the phone.

I'm breaking down exactly what's driving that number up. I'll also walk through what we'll fix first, how we'll shift budget without tanking revenue, and why 30 creatives a month is the new baseline.

If you want this kind of thing done for your business, head over to tiereleven.com/apply

What you’ll learn:

How rising nCAC signals a scaling problem in Meta Ads and Google Ads
Why high-ticket products require creative diversification to convert
How offline conversion tracking improves attribution accuracy
Why relying on Google demand capture eventually limits business growth
The importance of matching landing pages with ad creative
Why low-fi video ads often outperform polished brand commercials
How to structure top, middle, and bottom-of-funnel creative strategy
Why importing CRM and phone sales data strengthens ad optimization
How dedicated landing pages improve high-consideration conversion rates
The strategy for gradually shifting the budget from Google

Mentioned in the Episode:

Previous Episode with Scott Desgrosseilliers from Wicked Reports: https://perpetualtraffic.com/podcast/episode-791-5-missed-forecasts-then-one-budget-shift-then-4-straight-hits/

Examples of Facebook ads:

https://bit.ly/PTFBAds1

https://bit.ly/PTFBAds2

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Partner With Tier 11’s Marketing Team: https://www.tiereleven.com/apply

Listen to Previous Perpetual Traffic Episodes: https://perpetualtraffic.com/

Wicked Reports Attribution Tool: https://www.wickedreports.com/

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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Stop losing revenue after the click! Let’s find the leak before your next ad.

Get your free CRO audit at: https://www.tiereleven.com/cro/service

Are you optimizing your site based on what looks good or what actually converts? Most brands are bleeding revenue because their CRO strategy starts with design opinions instead of hard data. If you're copying competitor layouts or A/B testing button colors without first identifying your true 'metric on fire,' you're solving the wrong problem.

In this episode, Tier 11's CRO lead, Ned MacPherson, is back for part two of our three-part series. Ned walks through a live data presentation covering engagement rates, funnel drop-off analysis, mobile vs. desktop conversion gaps, AOV benchmarks, and demographic distribution modeling.

We also review a real-world case where a brand's mobile add-to-cart rate was nearly half that of desktop, despite a good landing page design. If your CRO audit isn't moving the needle, this episode will show you what you're missing and how to find the one metric that, if fixed, creates a disproportionate impact on your entire funnel.

What you’ll learn:

Why copying competitor designs is a dangerous CRO mistake
How to identify the single 'metric on fire' that's killing your conversion rate
Key engagement rate benchmarks e-commerce brands should measure against
Why a low mobile add-to-cart rate is often a content problem, not a design problem
How to use mobile vs. desktop funnel data to uncover hidden conversion gaps
The cart-to-checkout friction fix that boosts conversion rates on all devices
The urgency engineering tactic that converts abandoned checkout carts
Why AOV should always be equal on mobile and desktop
How demographic distribution modeling helps in audience segmentation
The step-by-step CRO loop and growth model

Mentioned in the Episode:

Previous Episode with Ned MacPherson: https://perpetualtraffic.com/podcast/episode-796-stop-redesigning-start-diagnosing-the-cro-method-that-actually-works/

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Ned MacPherson:

Instagram: https://www.instagram.com/nedmacpherson/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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The conversion problem is not in your ad account. It's in the gaps between your ads, landing pages, data, and unit economics.

Sign up for our free CRO audit and close the gaps today: https://www.tiereleven.com/cro

If your CRO agency is leading with design opinions instead of data, you're not optimizing. You're guessing. There's a critical difference between CRO that looks smart and CRO that actually moves revenue, and most businesses have never seen the real thing.

In this episode, I sit down with Ned MacPherson, the Director of CRO at Tier 11. Ned built and scaled his CRO and analytics agency to 30+ people before a successful private equity acquisition in late 2023, working with brands from early-stage DTC all the way up to Fortune 50 companies. He breaks down exactly why the industry's default CRO approach is not just ineffective but can actively hurt your conversion rate.

By the end of this three-part series, you'll know what the "metric on fire" framework looks like and why checkout funnel drop-off data means completely different things depending on where it happens. You’ll also discover how improving your on-site conversion rate creates a compounding halo effect in your Meta and Google ad performance.

In this Episode:

How to identify the right funnel metrics to drive change and maximize ROI
Real-world examples of how CRO strategies lead to huge revenue growth
Why testing different approaches is critical to uncovering what's driving conversions
Practical tips on conducting a CRO audit and interpreting website data
Incremental vs. giant leaps with CRO strategies
How integrating CRO with media buying improves ad performance
The power of qualitative direct feedback from customers

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ned MacPherson:

Instagram: https://www.instagram.com/nedmacpherson/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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What makes a brand legendary? You might think it’s all about your product or service. The truth is, it’s not about how good you think your stuff is but what your customers say about you. Legendary brands are defined by their raving fans, and if you’re not creating "raving fan" relationships, you’re missing the mark.

Today, we revisit a conversation with Scott Wozniak, who breaks down the behaviors of raving fans. These behaviors aren’t opinions. They are measurable actions that show whether your customers are coming back more often, paying full price, and telling others about you.

Scott also shares the key lesson that can help you move from a “good” brand to a legendary one. He explains how to foster loyalty, avoid the race to the bottom with discounts, and celebrate your customers in a way that will have them singing your praises.

In This Episode You’ll learn:

How to create a legendary brand that customers love
Why trust is the first step to turning customers into raving fans
How to measure customer loyalty and track repeat business
Why discounts won't create true brand loyalty
How to make your customers feel valued
Why operational excellence is the foundation of a successful brand
How Chick-fil-A uses customer experience to drive 15% annual growth
The role of CRM tools in scaling personalized customer interactions

Mentioned in the Episode:

Scott Wozniak’s Book, Make Your Brand Legendary: https://a.co/d/01DXQuSU

Customer Experience Engine Overview: https://www.youtube.com/watch?v=-AnXNPon8nk

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Scott Wozniak

Website: https://scottwozniak.com/

LinkedIn: https://www.linkedin.com/in/scottwozniak

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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Do you often feel like your conversations aren't going anywhere? Or that you’re not connecting as deeply as you'd like? It turns out, most of us are missing a key ingredient in our communication. We're not asking the right questions.

In today’s episode, we share part of the conversation we had with Charles Duhigg on becoming a supercommunicator. Charles reveals why traditional conversations fail and what you can do differently to spark real engagement. He explains how asking the right questions can shift a conversation from shallow small talk to deep, emotionally resonant discussions.

Want to know how to break through the surface level and start having real conversations? Tune in for practical examples of how to ask deep questions that invite others to open up and share their honest thoughts and feelings.

You’ll learn:

How to ask deep questions that drive real connection
The psychology of persuasion and trust-building
Why most “practical” conversations fail to persuade people
How emotional conversations impact decision-making
How to use empathy to lead tough conversations
The role of vulnerability in creating strong relationships
Tips for switching from a practical to an emotional conversation
The secret to making your customers feel heard and understood

Mentioned in the Episode:

Charles’ Book, Supercommunicators: How to Unlock the Secret Language of Connection: https://amzn.to/3Xj0ioW

Charles’ Book, The Power of Habit: Why We Do What We Do in Life and Business: https://amzn.to/4adpO6o

Listen to the Full Episode: https://www.youtube.com/watch?v=S7yot6sWy34

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Charles Duhigg:

Website: https://charlesduhigg.com/

LinkedIn: https://www.linkedin.com/in/charlesduhigg/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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Are you spending more on traffic than you’re actually making and calling that “growth”? Business owners often chase scale, obsess over ROAS, and completely miss the bigger picture. Most of them don’t have a traffic problem but a strategy problem. And if you don’t fix it, you’re just working for Meta, Google, or whoever owns your traffic source.

Today, we revisit a conversation we had with Kasim Aslam. He breaks down a hard truth about scaling: diminishing returns are still returns, but most businesses quit too early. We explain why entrepreneurs stop at the peak of performance instead of riding the full curve, how margin obsession kills growth, and why doubling down on what’s already working beats chasing every new platform or tactic.

We get into what’s actually happening with AI, automation, and why “scalable” might be the most dangerous word in your business right now. We also unpack what really drives sustainable business growth and why the future belongs to those willing to do what doesn’t scale.

In This Episode:

Why traffic sometimes costs more than profit
Doubling down on what works
Riding the bell curve of ad performance
Margin vs net profit
Incalculable business advantages
The flip-and-exit mentality
How AI is killing easy business models

Mentioned in the Episode:

Apply to Work With Tier 11’s Marketing Experts: https://www.tiereleven.com/apply

Previous episodes on the law of inverse profitability: https://perpetualtraffic.com/?s=inverse+profitability

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Kasim Aslam:

Website: https://kasimaslam.com/

LinkedIn: https://www.linkedin.com/in/kasimaslam

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Download your free Tier 11’s nCAC calculator at: https://www.tiereleven.com/ncac

How do you acquire new customers without frustrating the ones you already have? It’s a delicate balance that’s harder than it seems, especially when you think you've reached your market saturation.

In this episode, we revisit a case study of a business that thought it had tapped out its market but was still able to scale quickly and profitably. We offered data-driven customer segmentation, personalized ads, and targeted creative hooks.

Our results within about six months included a 52.7% year-over-year increase in total subscribers, nearly 20% growth in web subscribers despite a price increase, and 156% growth in app subscribers.

In This Episode:

New customer acquisition and targeting challenges
How data-driven insights helped scale memberships
Solution: personalizing ad creatives and hooks by state
Results and key takeaways from the case study

Mentioned in the Episode:

Partner with Tier 11’s Marketing Experts: https://www.tiereleven.com/apply

Tier 11’s Data Suite https://www.tiereleven.com/what-we-do/data-suite

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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Are you scaling ad spend but getting worse results? If your ROAS looks amazing while your growth stalls, you might be optimizing for the wrong thing, and it’s costing you more than you think.

In this episode, I sit down with Scott Desgrosseilliers from Wicked Reports to break down one of the best case studies we’ve ever run at Tier 11. After five consecutive missed forecasts, we made a bold move and achieved incredible results.

We cut over 90% of Amazon spend and reallocated the budget to top-of-funnel channels. The result? Four straight quarters of growth, lower customer acquisition costs, and a massive increase in MER.

We show you how we used multi-touch attribution, incrementality testing, and creative strategy to drive real business outcomes. If you’ve ever questioned whether your “best” channels are holding you back, this case study will help rethink and optimize your ad budget allocation.

In This Episode:

Case study: Five missed forecasts and rising CAC
Meta’s recycling loop explained
AOV and LTV of premium products
Why Google’s nCAC is misleading
Decoding direct traffic on Google
Incrementality testing of Amazon and Google
Results of cutting Amazon spend by 91%
Analyzing the risks of budget reallocation
Scaling the top funnel mix
Wicked Reports breakdown
Organic lift and MER from paid ads
Action steps for brands

Mentioned in the Episode:

Partner with Tier 11’s Marketing Experts: https://www.tiereleven.com/apply

Tier 11’s Data Suite https://www.tiereleven.com/what-we-do/data-suite

Watch the Episode on YouTube: https://perpetualtraffic.com/youtube

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Scott Desgrosseilliers:

Website - https://www.wickedreports.com/

LinkedIn - https://www.linkedin.com/in/scottd71/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Apply for our free $10,000 audit of your digital strategy: https://www.tiereleven.com/audit

Why do some prospects respect you while others walk all over you? When you feel like you’re chasing the sale instead of controlling it, you’re already losing. Neediness kills deals, and most marketers don’t even realize how often they signal it.

In this episode, we revisit a conversation I had with Oren Klaff on why traditional sales tactics, including being polite, agreeable, and even “professional,” actually sabotage your results. We get into frame control, status dynamics, and the subtle behaviors that instantly shift power in high-stakes deals.

If you’re running an agency, selling high-ticket services, or managing enterprise clients, this conversation will challenge how you show up on every call. You cannot sell from a low-status position. Listen to the discussion closely, and you’ll start spotting where you’ve been giving away leverage without even knowing it.

In This Episode:

Oren’s “lose my number” story
Why neediness kills deals
Stop saying please and thank you
Reframing the status and power dynamics
Anchoring your value system
Handling discount requests from buyers
The “final boss” negotiation tactic

Listen to the Full Episode with Oren Klaff:

YouTube: https://www.youtube.com/watch?v=3s82Goe9d2k

Website: https://perpetualtraffic.com/podcast/episode-745-stop-losing-clients-master-saying-the-quiet-part-out-loud-to-close-deals/

Buy Oren Klaff’s Books:

Pitch Anything: https://a.co/d/fRAqAby

Flip The Script: https://a.co/d/hTcp9lP

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Oren Klaff:

Website - https://orenklaff.com/

LinkedIn - https://www.linkedin.com/in/orenklaff/

Newsletter- https://pitchanything.com/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Has your business growth stalled? You need to audit all aspects of your marketing strategy to uncover the reasons. We are giving away our $10,000 audit process to a few brands.

Book your spot: https://www.tiereleven.com/audit

Ever been told to cut your losers and let your winners run? It sounds simple enough, but what if this popular advice is actually hurting your ad performance? In today’s episode, we’ll uncover why focusing on CPA (Cost Per Acquisition) might be misleading and what you should do instead to optimize your ad strategy.

Tier 11’s John Moran walks us through an experiment where we tested ad sequencing and creative strategies. The results prove that cutting ads based purely on CPA could cost you more than you think.

We’ll also break down the right approach to assessing ad performance in the Andromeda era and how understanding traffic stages can completely change the way you think about your ad spend.

In This Episode:

Meta Andromeda’s changes after recording the episode
The dangers of cutting your “losers” based on CPA
Case study: Cold traffic trends and clicks to add carts
Examples of user journeys when running UGC ads
Why you should not pause ads

Mentioned in the Episode:

Partner With Our Digital Marketing Experts: https://www.tiereleven.com/apply

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Full Episode, Stop Pausing Ads: Why “Bad” Meta Ads Could Be Your Best Ads: https://www.youtube.com/watch?v=-g6N9ZlcW_8

Still Relying on Old Funnels? Here’s What’s Working in Meta Ads Right Now: https://perpetualtraffic.com/podcast/episode-785-still-relying-on-old-funnels-heres-whats-working-in-meta-ads-right-now/

The Funnel Is Dead. Here’s What Full-Funnel Actually Means Now: https://perpetualtraffic.com/podcast/episode-787-the-funnel-is-dead-heres-what-full-funnel-actually-means-now/

Why the Funnel Is Dead (And What Actually Drives Growth Now): https://perpetualtraffic.com/podcast/episode-788-why-the-funnel-is-dead-and-what-actually-drives-growth-now/

The New Meta “Feeder Strategy” That Breaks Andromeda (Full Walkthrough): https://perpetualtraffic.com/podcast/episode-757-the-new-meta-feeder-strategy-that-breaks-andromeda-full-walkthrough/

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with John Moran:

LinkedIn: https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Stop spending more on an outdated digital strategy. Let our experts audit it and give you the blueprint you need to scale fast. Book your spot: https://www.tiereleven.com/audit (only 3 spots available).

Are you still optimizing channels in isolation, thinking Meta is broken while Google “works”? That mindset is exactly what’s killing your growth. If you’re chasing last-click ROAS or shifting spend based on siloed performance, you’re missing the bigger picture, and it’s costing you more than you think.

In this episode, we challenge the entire concept of the traditional funnel. We look at why spending more doesn’t always mean scaling, and how improving conversion rates, content, and product pages can outperform increased ad spend. We share real examples, from Amazon ad spend cuts with zero revenue loss to brands hurting themselves by turning off Meta.

We also unpack media efficiency ratio, the halo effect across platforms, and why content is now inseparable from paid media.

In This Episode:

Spending more on content and listings to boost ROAS
Insights from Amazon ads case studies
MAP pricing and arbitrage when selling on Amazon
Why siloed attribution is misleading
Media Efficiency Ratio (MER) vs last-click metrics
Marketing history of soap operas

Mentioned in the Episode:

Partner With Our Digital Marketing Experts: https://www.tiereleven.com/apply

Part 1: The Funnel Is Dead. Here’s What Full-Funnel Actually Means Now: https://perpetualtraffic.com/podcast/episode-787-the-funnel-is-dead-heres-what-full-funnel-actually-means-now/

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Is your digital strategy outdated? Let our experts audit it and give you the blueprint you need to scale.

Book your spot: https://www.tiereleven.com/audit (only 3 spots available).

Are your ads blending in, allowing cheaper competitors to win? If you’re still leading with product features and price, you’re playing a losing game. The real question is: are you selling what the product does or how it makes people feel?

Today, we break down a major shift we’re seeing with Meta and modern performance marketing, where brand storytelling is no longer optional. We walk you through a real case study with a premium hammock brand that couldn’t sell a $4,000 product until we leaned into the founder story, mission, and emotional positioning.

We also unpack why relying on Google or Amazon alone is a dangerous strategy and how brands without identity get commoditized overnight. If you want higher margins, better customers, and scalable growth, you’ll need to rethink your entire approach. We’ve got some tips to get you started, so tune in!

In This Episode:

Old vs new advertising model
$4,000 Hammock case study
Mini funnel inside ads on Meta
Risks of relying on Google or Amazon only
Emotional brand positioning to boost results

Mentioned in the Episode:

Partner With Our Marketing Experts: https://www.tiereleven.com/apply

Previous Episode on Comments as a Sales Floor: https://perpetualtraffic.com/podcast/episode-786-your-comments-section-is-a-sales-floor-is-anyone-working-it/

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Are you burning cash on the wrong strategy? Share a few details about your brand, and we’ll show you exactly where you’re leaking profit.

Book your spot: https://www.tiereleven.com/audit (only 3 spots available).

Is the classic sales funnel dead, or are we just missing the point? Your customers aren't following a simple, linear path anymore. They're multitasking, researching, and engaging in ways we can't afford to ignore.

In today’s episode, we talk about the overlooked power of post-click interactions, specifically the importance of responding to comments. We break down why engagement on ads and social media is critical to building trust and converting leads.

If you want your sales funnel to work, you can’t afford to leave comments hanging without a response. Quick responses are not just customer service but sales. Join the conversation for tips and tools to ensure you're getting the most out of your social media and ad engagement.

In This Episode:

What full funnel means
How social interactions drive conversions
Treating comments as sales and not customer service
Key tools to enhance comment engagement
Conclusion and key takeaways

Partner With Tier 11’s Marketing Experts: https://www.tiereleven.com/apply

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Stop guessing. Get the blueprint you need to scale fast.

Book your spot: https://www.tiereleven.com/audit (only 3 spots available).

Is your Meta ad strategy outdated? If you're still running campaigns with a rigid funnel approach, you're probably missing out. In this episode, we break down the evolving landscape of Meta campaigns and share insights on how to cut through the noise.

We explain why targeting not just existing customers but new and engaged audiences is necessary for driving real growth. Lauren walks us through her "Five Horsemen" strategy, view-through vs. click-through conversions, and why creative diversification should be at the core of your Meta campaigns.

We also share the metrics you should track and the strategic adjustments that can lower your cost per acquisition. Join us if you want to grow your brand with more engaged audiences and less wasted ad spend.

In This Episode:

Analyzing audience segments in Meta
The "Five Horsemen" funnel strategy
Meta’s limitation in using lead events for sales campaigns
Leveraging reach campaigns in Meta ads
The creative diversification strategy for boosting engagement
Transforming well-performing organic reels into ads
Running ads to earn trust versus increasing sales
Using Meta’s campaign data as directional data

Mentioned in the Episode:

Part 1 of this episode: https://perpetualtraffic.com/podcast/episode-784-your-cac-is-lying-to-you-heres-the-number-that-isnt/

Partner With Our Marketing Experts: https://www.tiereleven.com/apply

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Meta Ads Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Stop flying blind with data! Let us give you the exact blueprint you need to scale fast.

Book your spot: https://www.tiereleven.com/audit (only 3 spots available).

Is your customer acquisition cost (CAC) accurate? In this episode, we answer the critical question every marketer and business owner faces: Can you trust the data you’re getting from ad platforms? If you can’t fully rely on those numbers, how can you be sure that your strategy is working?

We’ll address these questions and share our thoughts on audience definitions, data accuracy, and how to ensure that your marketing efforts are really driving new customer acquisition. We also reveal how you can start tracking new customers with a high degree of confidence, even if you don’t have access to advanced reporting tools.

If you’re ready to get a clearer view of your numbers and know exactly where your growth is coming from, this episode is for you.

In This Episode:

How to ensure customer acquisition data is accurate
Meta’s audience definitions and why they matter
Is Meta’s data on new and returning customers accurate?
Uploading customer and lead lists to improve accuracy
How to find new customer data on Meta and CRM dashboards

Mentioned in the Episode:

Partner With Our Marketing Experts: https://www.tiereleven.com/apply

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit

Are your ads working, or are the dashboards just telling you what you want to hear? Too many marketers celebrate high ROAS inside Meta or Google while revenue in Shopify tells a very different story. If your agency is “reporting well” but the business isn’t growing, something is broken.

In this episode, we break down why in-app metrics are often misleading, how platforms double-count conversions, and why your CRM or store data must always be the source of truth. We also share the questions every VP of Marketing should ask their agency to force better thinking, stronger accountability, and a real growth strategy.

You’ll learn how to challenge reporting, uncover hidden attribution issues, and turn agency meetings into strategic conversations instead of dashboard reviews. If you manage paid media or manage the people managing it, this one will help you evaluate performance.

In This Episode:

Vanity metrics vs real revenue
Why attribution models conflict
View-through vs click attribution
Addressing tracking setup mistakes
Three questions to ask your agency
Which answers should raise red flags?
Questions for monthly and quarterly reviews
Challenging agencies to think of your money as theirs
Agencies should perform, not report well

Mentioned in the Episode:

Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit

Is Your Agency Performing Or Just Reporting Well?: https://youtu.be/F6iGYu7Dv4s

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit

Are you getting the results you expect from your agency? Or is your marketing just vanity metrics? Too often, businesses spend thousands of dollars without understanding whether their marketing is truly driving revenue. In today’s episode, we get into why performance marketing should focus on what matters most: the impact on your bottom line.

We break down the issues we’re seeing in the agency space, including a shocking example of a business spending $30-40K a month without any measurable results, all because their agency failed to focus on tracking what actually moves the needle. But it’s not just about hiring agencies but also about how to hold your team accountable.

We’ll share some tips to help you recognize if your agency is really performing or just reporting numbers that look good on paper. You’ll gain a better understanding of what to look for in your agency relationships, what metrics to monitor, and how to make smarter marketing decisions.

In This Episode:

Vanity metrics vs. real performance
When should you hire an agency vs. in-house contractors?
The financial cost of hiring a marketing agency
Determining the type of agency your business needs
Dealing with inaccurate agency reports
Key metrics to measure marketing performance
What should your agency’s dashboard show?

Mentioned in the Episode:

Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Tier 11’s Marketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/marketing-performance-indicators

Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Partner with our Meta ads experts: https://www.tiereleven.com/apply

Are your ads “good enough” but still not getting anyone to fall in love? If your creative looks like vanilla ice cream, you’re probably forcing Meta to guess, and that’s basically running your business off a magic "8 ball."

In this episode, we use ice cream flavors to explain what Meta’s real creative diversification demands. We break down why “pink shirt vs blue shirt” isn’t diversification, how the 25% (or more) difference rule actually plays out, and why you need multiple angles that feel like totally different flavors, not vanilla bean vs French vanilla.

By the end of the episode, you’ll know about building a simple “Rule of Six” creative system, why contribution matters more than last-click attribution, and how to stop turning off ads that are doing the heavy lifting in the background. Give this one a listen, then go build your Baskin-Robbins ad account.

In this episode:

Are you running “vanilla” ads?
Creating memorable ads that convert
Meta’s creative diversification playbook
Hook rate vs conversions
Contribution vs attribution
The rule of six for Meta ads
Why you need a real source of truth

Mentioned in the Episode:

Partner with our Meta ads experts: https://www.tiereleven.com/apply

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Previous Episode on Pausing Ads: https://perpetualtraffic.com/podcast/episode-743-stop-pausing-winning-ads-andromeda-ad-strategy-that-changes-everything/

Ice Cream Place in New Zealand: https://www.patagoniachocolates.co.nz/pages/ice-cream-flavours

Previous Episode with John Moran: https://perpetualtraffic.com/?s=john+moran

Google Search Console: https://search.google.com/search-console

Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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Relying solely on Google ads to drive leads is risky. Our team can help you balance Meta and Google ads to lower costs and boost conversions.

Partner with our marketing experts today: https://www.tiereleven.com/apply

Tier 11’s Oli Liboy joins me to explore the multi-channel strategy that earned a personal injury law firm $55.2M in revenue. We discuss how Google’s shift from a traffic machine to an intent machine has changed the game for high-stakes industries. Oli shares how Meta ads, combined with Google’s intent-driven platform, work together to generate both awareness and high-quality leads even in the most competitive markets.

If you’re a lawyer or marketer in this space, or just interested in the future of digital marketing, this episode is packed with valuable insights. We’ll break down strategies for scaling your paid ads without blowing your budget, optimizing your Google campaigns for intent, and creating brand awareness through Meta.

In This Episode:

Oli's background and experience
The danger of relying only on Google Ads
Google Ads transformation into an "intent machine"
Balancing Meta and Google ads strategies
Why generating awareness on Meta is critical for conversions on Google
Using Google and Meta ads for personal injury cases
The importance of tracking and CRM setup
Optimal scenario for combining Meta and Google
How Google local services ads (LSAs) work
Qualifying Google ad clicks
Optimizing the Meta and Google mix for a law firm
The real results of the personal injury case study

Mentioned in the Episode:

Part 1 of How We Made a Personal Injury Law Firm $55.2M: https://www.youtube.com/watch?v=x_SiPLJYzkI

Part 2 of How We Made a Personal Injury Law Firm $55.2M:

https://www.youtube.com/watch?v=nWrUeotDYzs

Previous Episodes On The Personal Injury Law Case Study: https://perpetualtraffic.com/?s=personal+injury+law

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Oli Liboy:

LinkedIn: https://www.linkedin.com/in/oli-liboy

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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The right digital marketing strategy can turn high-cost clicks into millions in revenue. We want to help your business achieve this and more!

Partner with our marketing experts today: https://www.tiereleven.com/apply

Today, we continue our review of a real-world personal injury law firm case study where we transformed a modest ad spend into over $184 million in settlements. We didn't just buy media; we built a strategic, multi-channel system that generated outstanding results.

I’ll walk you through the specific steps we took, from installing tracking software to optimizing the site post-click. The game-changer was refining the landing pages and ad creatives, improving conversion rates, and building a cohesive Google and Meta strategy. Consequently, we achieved a significant drop in cost per signed case and a massive increase in qualified leads.

If you're serious about scaling your business, whether in legal services or other services, this three-part series will help you refine your approach to paid media in 2026 and beyond.

In This Episode:

Introduction and part 1 recap
Optimizing after-the-click experience
Results after optimizing landing pages
Continued optimization of Meta and Google ads
Google Ads performance in 2025
How Meta and Google work together
Final results: Scaling to $184 million in settlements

Mentioned in the Episode:

Watch Part 1 of How We Made a Personal Injury Law Firm $55.2M: https://www.youtube.com/watch?v=x_SiPLJYzkI

Download Tier 11’s Marketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/mpi

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Tier 11’s nCAC Calculator: https://www.tiereleven.com/ncac

Previous Episodes On The Personal Injury Law Case Study: https://perpetualtraffic.com/?s=personal+injury+law

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

You can scale your business fast with the right digital marketing partners and strategy.

Partner with our Meta ads experts: https://www.tiereleven.com/apply

Are you still betting your entire growth plan on Google? If you’re treating search like the “engine,” you might be building demand everywhere else and giving it zero credit.

In this case study, I break down four years of work inside one of the most brutally competitive niches we serve. Personal injury law. We took a Michigan firm from messy tracking and misaligned leads to a machine that consistently optimized for the only metric that matters: signed cases.

Early on, we drove a 70% drop in cost per signed case to about $1,518 and still achieved roughly a 20x ROI. I’ll walk you through the Meta and Google synergy, the tracking stack that made optimization possible, and the “signed case maximizer” framework we use to scale without drowning in junk leads.

In This Episode:

Early wins: leads, CPL, and CPC improvements
The 1,500 CAC and 20x ROI math
Spending $2,900 per signed case for $55m in revenue
Case diagnosis: no avatar and conversion tracking
Prescription: installing Tier 11 Data Suite
Deploying the signed case maximizer framework
Using Google’s 90-day conversion tracking window
Installing the digital strategy velocity engine
Combining Meta and Google ads to maximize results
Impressions and leads from optimized ads

Mentioned in the Episode:

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Tier 11’s nCAC Calculator: https://www.tiereleven.com/ncac

Previous Episodes On The Personal Injury Law Case: https://perpetualtraffic.com/?s=personal+injury+law

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Stop settling for slow revenue growth! You can scale your business fast with the right digital marketing partners and strategy.

Partner with our Meta ads experts: https://www.tiereleven.com/apply

Why do some businesses just seem to explode in revenue while others struggle to scale? It's not luck, it’s strategy. In today’s episode, we’re reviewing a premium e-commerce case study that shows exactly how we helped a $5M brand reach $32M in just two years.

We’ll talk about how we tackled some of their biggest challenges, from limiting customer acquisition costs to refining their targeting and focusing on their hero products. With a premium product and a clear goal, we fine-tuned their marketing approach to deliver a 543% increase in revenue and a 503% increase in new customers.

You can apply the same strategy to your own business, whether you’re in e-commerce, services, or even digital products. Tune in to learn the steps we took and how they’re planning for even bigger success in the coming years.

In This Episode:

Case study: scaling revenue from $5M to $32M
Key challenges that stunted revenue growth
The steps we took to scale faster and the results
Leveraging insights from Tier 11’s Data Suite
The impact of creative diversification on Meta ads
Conclusion and the client’s growth plans

Mentioned in the Episode:

Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Marketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/marketing-performance-indicators

Tier 11’s nCAC Calculator: https://www.tiereleven.com/ncac

Previous Episode On Why Meta Is The Best Ad Platform: https://www.youtube.com/watch?v=hRnglXjlwMo

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

If you’re still measuring success by direct conversions alone, you could be missing the bigger picture in your campaigns. Meta is shifting its focus, and if you're not adapting, your business will be left behind.

In today’s episode, we share insights from testing with over $50 million in ad spend. You’ll hear about the importance of metrics like hook rate and hold rate, and how creative optimization is key to staying ahead. We also explain why viewing your campaigns holistically, not just through conversions, is the future of effective ad buying.

Plus, you’ll gain a clear understanding of how to navigate these changes, tweak your media buying strategy, and optimize your campaigns for better customer acquisition. Join the conversation now and learn how we’re adjusting our strategy to scale ad performance and acquire customers profitably.

In This Episode:

Meta’s shift from sales to leading indicators
Why video ads are now key to ad performance
Live presentation: analysing hook and hold rates
How hook rate and hold rate work together
Real-world examples of hook and hold rates testing
Why media buyers need to be growth strategists now

Mentioned in the Episode:

Previous Episode with Motion’s CEO: https://perpetualtraffic.com/podcast/episode-769-the-biggest-creative-trends-in-2026-revealed-with-reza-khadjavi/

Previous Episodes with John Moran: https://perpetualtraffic.com/?s=john+moran

Watch the Episode on YouTube: https://perpetualtraffic.com/youtube

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Apply to Work With Tier 11: https://www.tiereleven.com/apply-now

If your campaigns aren’t scaling as you'd like and CPMs keep rising, it’s time to refresh your social media marketing strategy. In today’s episode, we explain in detail why creative diversification is the key to succeeding with Meta ads in 2026 and beyond.

We discuss how to break free from old, hacky methods like the Michigan Method and explain how the Meta algorithm is designed to do the heavy lifting, if you let it. We talk about the importance of running multiple, varied ads to speak to different segments of your audience and provide real examples of how this works in practice.

If you want to know how to evolve your approach, increase engagement, and set up campaigns that actually scale, you won’t want to miss this one. You’ll understand why "one-size-fits-all" advertising no longer cuts it and what to do instead.

In This Episode:

How Facebook ads have evolved over time
Creative diversification explained
How to create different ICPs for Meta ads
Designing the right creative angle for each audience
Looking for ad hacks vs developing a strong brand
Final thoughts on outdated advertising strategies

Mentioned in the Episode:

Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf

Meta's Ad Creative Guidelines: https://web.facebook.com/business/m/small-business/creative-differentiation?_rdc=1&_rdr#

Previous episode on the Michigan Method: https://perpetualtraffic.com/podcast/scale-your-facebook-ad-campaign/

Previous episode with Cole Turner: https://perpetualtraffic.com/podcast/episode-747-the-1-mistake-thats-secretly-killing-your-meta-andromeda-ads-with-cole-turner/

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Are you hesitant to invest in your team, fearing they might leave after you put in all that time and money? What if the real risk is in not investing, and they stay? Low-performing and uninspired. In this episode, Lauren and I chat about how investing in your team can create a powerful internal moat that attracts the right people and drives your business forward.

We discuss a recent initiative at Lauren's company in which a team member took the lead to improve an internal process and created an SOP for it. It's a perfect example of why fostering initiative and empowering employees to take ownership can elevate your entire team’s performance.

If you're struggling to create that type of culture, this conversation will give you ideas for reevaluating your core values to ensure your team’s alignment and ultimately build a work environment where the best talent thrives. We also explore how these ideas translate into digital marketing, leadership, and managing remote teams effectively.

In This Episode:

Core values, employee initiative, & continuous learning
The risk of not investing in your team and gatekeeping
Meta's strategic investments in employee acquisition and AI
Creating an internal moat for your business
The people analyzer process, based on core values
Adapting to external challenges in digital marketing
Why radical candor and emotional intelligence are critical
Final thoughts on creating a moat and call to action

Mentioned in the Episode:

Gino Wickman’s book, Traction: https://a.co/d/01q1TP4O

Patrick Lencioni’s book, The Ideal Team Player: https://www.amazon.com/dp/1119209595/

Creating custom emojis on Slack: https://slack.com/help/articles/206870177-Add-custom-emoji-and-aliases-to-your-workspace

Apply to Work With Tier 11: https://www.tiereleven.com/apply-now

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues (J-B Lencioni Series)

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Stop losing customer insights to privacy blockers! Make confident, data-driven marketing decisions with Tier 11’s Data Suite.

Learn more and schedule a call at: https://www.tiereleven.com/what-we-do/data-suite

Are you flying blind with your ad data? With ad blockers, privacy laws, and tracking issues, Meta can't always give you the full picture. So how do you trust your numbers and make better decisions for your business?

In today’s episode, we tackle a crucial topic for anyone managing Meta ads: how to optimize data for accurate results. Joined by Cameron Campbell, we explain the difference between Meta’s Conversion API (CAPI) and the Tier 11 Data Suite, and why relying on just in-platform metrics can lead you to make costly mistakes.

We also talk about the role of first-party data and why it's the foundation for building a solid marketing strategy. We wrap up with proven strategies on improving your ad campaign's performance, understanding customer acquisition costs, and knowing when to pull the plug on underperforming campaigns.

In This Episode:

What are Marketing Performance Indicators (MPIs)?
The problem with Meta's in-platform data
Comparing Meta’s CAPI with Tier 11 Data Suite
Differences between first-party and third-party data
How to measure customer acquisition costs accurately
Measuring nCAC with Tier 11 Data Suite vs. CAPI
Comparing data in Meta vs Tier 11 Data Suite’s interfaces
Understanding time lag and how it impacts your decisions

Mentioned in the Episode:

Get Your Marketing Performance Indicators (MPIs) Checklist Now: https://www.tiereleven.com/mpi

Apply to Work With Tier 11: https://www.tiereleven.com/apply-now

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Cameron Campbell:

LinkedIn: https://www.linkedin.com/in/cameron-campbell-b5070759/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Apply to Work With Tier 11: https://www.tiereleven.com/apply-now

Are you still pausing “winning” ads because Meta tells you the CPA is broken? In this episode, we break down the next layer of our three-part series on why turning off Meta’s conversion obsession is the smartest move you can make right now.

John Moran walks us through a real case study where individual category campaigns, feeder strategy, and engagement metrics drove an 80% lift in new customers. We unpack why hook rate, CTR, and directional signals matter more than platform-reported conversions, and how Shopify and blended nCAC become the real source of truth.

We also connect the dots between Meta and Google in a way most marketers completely miss. You’ll hear how improved Meta creative reduced Google spend by 20% while increasing total new customers by 37%. And if you want proof that Meta is a top-of-funnel growth engine and not an attribution tool, this episode lays it out step by step.

In This Episode:

Why you should not pause winning ads
Hook rate & outbound CTR benchmarks
Example of benchmarking with nCAC
Amazon, Google, and Meta sales overlap
Case study: Meta’s impact on Google results

Mentioned in the Episode:

Previous Episodes On Why You Should Not Pause Ads: https://www.youtube.com/@perpetual_traffic

Tier 11’s nCAC: https://www.tiereleven.com/ncac

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with John Moran:

LinkedIn: https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Apply to Work With Tier 11: https://www.tiereleven.com/apply-now

CPAs look awful, so you pause the ads, and then revenue drops across channels. That’s not you. That’s the new reality of Meta Andromeda and the GEM-style ecosystem where “underperformers” can be the very ads feeding your whole business.

John Moran is back to help us break down why cost per result and conversion columns can completely derail your decision-making. We walk through a real example where shifting spend away from a core set of ads didn’t just hurt Meta; it dragged down Amazon, Google, and everything else.

Stick around to learn how we analyze ads by spend, identify themes the market is responding to, and only layer in conversion data after we’ve found the real winners.

In This Episode:

Why you should stop pausing “underperforming” ads
Case study: analyzing active ads differently
How spending shifts affect performance across channels
Using ad spend instead of conversions to find winning ads
Real-life example of using spend to analyze ads
CPA and conversion data challenges

Mentioned in the Episode:

Previous Episode On Why Meta Is The Best Ad Platform: https://www.youtube.com/watch?v=hRnglXjlwMo

Partner With Our Meta Ads Experts: https://www.tiereleven.com/apply

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with John Moran:

LinkedIn: https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Create ads that convert every time with Motion’s AI tagging. Get 10% off the first three months of Motion using code TRAFFIC10 at checkout: https://motionapp.com

Are you still treating organic and paid content as separate? It’s time to reconsider! Reza Khadjavi, CEO of Motion, joins us today to break down the key creative trends for 2026. We talk about the importance of "psychological kill shots" (or killer hooks) and how to use them to craft content that not only stops the scroll but drives conversions.

Reza explains how understanding your audience’s organic consumption patterns can guide your paid creative approach for maximum impact. We also discuss the massive shift in creative strategy that’s reshaping how we create ads. From the "effort signal" to the visual diversity needed to avoid creative fatigue, we explore practical tips for maximizing engagement.

Plus, Reza shares valuable data from Motion’s recent creative trends event and how creative testing can be more than just tweaking a few visual elements. Join us for a fresh perspective on how to leverage AI tools and creative iteration to push your campaigns to the next level.

In This Episode:

Motion's record-breaking virtual event on creative trends
The collision of organic and paid media
Mastering hooks: psychological kill shots that drive engagement
How to create hundreds of ads from a single messaging angle
Why creative strategists need business acumen
Determining good creatives and visual formats for ads
Using Motion for creative inspiration and testing
Upcoming exclusive Motion bootcamp
How to connect with Reza Khadjavi

Mentioned in the Episode:

Test Motion AI Tagging: https://motionapp.com/releases/introducing-ai-tagging?utm_source=podcast&utm_medium=sponsor&utm_campaign=perpetual-traffic-podcast&utm_content=introducing-ai-tagging

Book a Demo with Motion: https://motionapp.com/book-a-demo?utm_source=podcast&utm_medium=sponsor&utm_campaign=perpetual-traffic-podcast&utm_content=book-a-demo

Watch Previous Episodes on Meta’s Andromeda: https://perpetualtraffic.com/?s=andromeda

Watch the Episode on YouTube: https://perpetualtraffic.com/youtube

Motion’s 2026 Creative Trends Event: https://motionapp.com/2026-ad-creative-trends-live-lightning-round-motion

Gruns Superfoods Meta Ads Library: https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=ALL&is_targeted_country=false&media_type=all&search_type=page&source=page-transparency-widget&view_all_page_id=107585658730958

Gruns Ads Landing Page: https://gruns.co/pages/first-order

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Reza Khadjavi

LinkedIn: https://www.linkedin.com/in/reza-khadjavi-46802918/

Website: https://www.usemotion.com/

Twitter (X): https://x.com/rezakhadjavi

Motion on LinkedIn: https://www.linkedin.com/company/motion1/?originalSubdomain=ca

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Are you drowning your leads with follow-up after follow-up? It’s a mistake many service-based businesses make, thinking more is better. But in reality, too much follow-up could be killing your sales instead of helping them.

In today’s episode, we dive into a common problem many health and wellness businesses face: low conversion rates after generating quality leads. Lauren shares an in-depth example from one of her clients who was generating tons of leads but only achieving a 5% booking rate. We explore why this happens and how you can fix it.

From the crucial need for accurate data tracking to the importance of defining a "qualified lead," we outline the tweaks to your sales funnel that will boost lead conversions and significantly reduce your marketing spend.

In This Episode:

Case study of high leads and low conversion rates
Sample lead qualification and conversion framework
Estimating the value of opt-ins
The correct sequence of contacting leads
Episode wrap-up and call-to-action

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Stop obsessing over new audiences and creative tests in Meta ads. We’ve got something better! Tier 11’s John Moran is back to share his latest breakthrough: the Sticky Pixel strategy, the secret to maximising your ROAS in every campaign.

Through real-world examples in highly competitive spaces, John reveals how creative diversification and understanding Meta's Andromeda update unlock massive cost reductions. His team has managed to acquire new customers for less than the cost of a click, something that would be nearly impossible if you used traditional Google Ads.

We explore the real power of Meta’s new audience-building system and how it keeps your pixel "sticky" to past users while optimizing ad spend. This isn't just about theory; it’s a strategy backed by data and results. Join us now to discover how you can tweak your current campaigns to reduce cost-per-acquisition and increase your ad performance.

In This Episode:

What is the Sticky Pixel Strategy?
Case study: application of the Sticky Pixel Strategy
Limitations of messaging testing in driving results
Results from broad targeting in TRT campaigns
Overcoming objections with targeted messaging
Using the feeder strategy in Meta ads
Final takeaways on Meta ads spend and strategy

Mentioned in the Episode:

Partner With Tier 11’s Marketing Experts: https://www.tiereleven.com/apply

Tier 11 nCAC: https://www.tiereleven.com/ncac

Creative Diversification Package: https://www.tiereleven.com/cd

Tier 11 Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Listen to Previous Ad Lab Live Sessions: tiereleven.com/youtube

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with John Moran:

LinkedIn - https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Stop using AI like Google for market research. Here is an easy, done-for-you marketing research prompt to help you draft Meta ads that convert: https://www.tiereleven.com/prompt

Are you still guessing what your market wants and calling it “creative testing”? That’s the fastest way to burn your budget in 2026. If your ads aren’t resonating, it’s probably not the algorithm. It’s your research. Most marketers skip the hardest part and wonder why creative diversification never works.

In this episode, Cole Turner from Tier 11 breaks down a smarter way to do market research using AI. We walk you through a live demo showing how a multi-step prompting process compresses weeks of manual research into minutes. The real unlock isn’t the tool; it’s how you structure prompts to extract real voice-of-customer data, emotional triggers, and problem-aware insights that actually drive clicks, leads, and sales.

We wrap by showing how to turn that research into ads, scripts, and landing pages that don’t sound like AI fluff. You’ll hear exactly how we use this internally before launching Meta campaigns, and why “garbage in, garbage out” is an accurate statement.

In This Episode:

Why creative research still matters
ChatGPT market research framework
Turning research output into ads
When multiple ChatGPT prompts are necessary
How to access and use the market research prompt
Final advice on AI prompting

Mentioned in the Episode:

Previous Episode With Cole Turner: https://perpetualtraffic.com/podcast/episode-747-the-1-mistake-thats-secretly-killing-your-meta-andromeda-ads-with-cole-turner/

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Cole Turner:

LinkedIn - https://www.linkedin.com/in/coleturner98

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

The Meta platform continues to evolve, leaving marketers with mixed feelings. While some fear the loss of control, others are already seeing extraordinary results. Today, we revisit a lab live session we had on Meta’s new Advantage+ sales system and share a game-changing creative strategy you’ll want to try.

We’re hosting John Moran, who has spent over $1 million testing Meta's updates in real time. We discuss the shift from traditional targeting to AI-driven strategies in Meta’s Advantage+ campaigns. John reveals how advertisers are now at the mercy of the algorithm, with little control over exclusions or targeting.

However, we’ll also show you how to fight back with custom event cAPI imports, a strategy that’s helping us regain some of the control Meta has taken away. Plus, we break down the shifts in creative testing, campaign structures, and customer targeting to keep you ahead of the curve.

In This Episode:

Advantage+ campaigns vs. manual setup
Results from testing Meta’s algorithmic shift
How is Advantage+ different from PMax?
Testing Advantage+ for new customer acquisition
Merging Advantage+ with cAPI imports
Custom event cAPI imports explained
Step-by-step process of setting up Advantage+ campaigns
Inclusions and exclusions with the cAPI strategy
Regaining control with new creative strategies

Mentioned in the Episode:

Episode 691: The MAJOR Meta Advantage+ Changes You Must Know: https://perpetualtraffic.com/podcast/episode-691-the-major-meta-advantage-changes-you-must-know/

Meta Advantage + Breaking News! | Tier 11 Live! https://www.youtube.com/watch?v=j9-nEIymAkw

Get Your nCAC Calculator Now! https://www.tiereleven.com/ncac

Tier 11 Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Partner with Tier 11’s digital marketing experts: https://www.tiereleven.com/apply

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with John Moran:

LinkedIn - https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Are you convinced your SEO is outperforming paid ads and wondering why you’re still spending six figures on Meta and Google? That assumption might be one of the worst mistakes holding your growth back. We see it all the time: brands looking at last-click data, celebrating “free” organic revenue, and completely missing what’s actually driving demand.

In today’s episode, Tier 11’s John Moran breaks down a real client example showing why channel-vs-channel thinking is broken. We unpack how Meta creative diversification fuels branded search, why organic conversions are often downstream of paid traffic, and how Google Search Console exposes real brand lift.

We also dispel the impression share myth, explain why doubling spend rarely doubles results, and show how feeder strategies inside Meta Andromeda let you sell multiple products on command. You’ll understand how to read organic data correctly, test hook rates without risking massive budgets, and use feeder campaigns to unlock scalable growth across product lines.

In This Episode:

Should you spend more on SEO or paid ads?
Results from organic brand search
Breaking the impression share myth
The feeder strategy explained
Testing the feeder strategy on multiple products
How to test hook rates safely
Hook rates for videos versus statics

Do you need help to scale your Meta ads in 2026?

Partner with Tier 11’s digital marketing experts: https://www.tiereleven.com/apply

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with John Moran:

LinkedIn - https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

As we gear up for the new year, we step back and look at the four Perpetual Traffic episodes you listened to the most in the past year and what they reveal about where digital marketing is actually headed. The selected episodes explain why AI-powered customer conversations are being underused and how Advantage+ quietly removed real targeting control.

We also break down why most attribution data is misleading, even with CAPI, and what Meta’s massive AI investments mean for marketers and small businesses moving forward. Each episode highlights a different failure point we see inside ad accounts every day: wasted spend, false confidence in platform data, and missed opportunities to turn engagement into revenue.

If you want to understand what really worked in 2025 and what will matter most going into 2026, this episode ties it all together.

In This Episode:

Episode #4: Using AI to convert customer conversations
Episode #3: Advantage+ and loss of targeting control
Episode #2: CAPI vs attribution with Tier 11’s Data Suite
Episode #1: DeepSeek and the future of advertising
Final thoughts and episode wrap-up

Featured Episodes:

DeepSeek Explained: What Marketers Need to Know: https://youtu.be/Ai9fJx41cK0

Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It: https://youtu.be/SxUaKkz-5Ok

How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge Revealed: https://youtu.be/V4vAn65Y6nI

How Meta Ads Manager Is Lying to You & What You Can Do About It: https://youtu.be/kZFiQezrv00

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Cameron Campbell:

LinkedIn - https://www.linkedin.com/in/cameron-campbell-b5070759/

Connect with John Moran:

LinkedIn - https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

In this final part of our four-part series on why Meta remains the top platform for scaling in 2026, we continue analysing the evolution of Meta’s advertising engine. From the days of custom audience uploads in 2012 to the impact of the 2016 election and the fallout from the Cambridge Analytica scandal, these milestones have shaped the platform’s current landscape.

We also explore how the iOS 14 update and the rise of TikTok have pushed Meta to adapt and innovate in ways that make 2026 the best time to advertise on the platform. Central to these innovations is the Andromeda algorithm and creative diversification, which are set to revolutionize your advertising strategy.

You’ll discover how you can leverage these advancements to refine your marketing strategy, understand what the Andromeda update means for your campaigns, and why the future of advertising on Meta has never been more promising.

In This Episode:

Why creative is now at the core of Meta ads
Cambridge Analytica scandal and the 2016 elections
Privacy issues and ad bans after Cambridge Analytica
Navigating iOS 14's App Tracking Transparency (ATT) prompt
The rise of TikTok and short-form content
Andromeda update and its impact on marketing

Mentioned in the Episode:

Partner With Tier 11’s Digital Marketing Experts: https://www.tiereleven.com/apply

How Facebook Won Trump The Presidency In 2006: https://www.wired.com/2016/11/facebook-won-trump-election-not-just-fake-news/

Brad Parscale Interview on 60 Minutes: https://www.cbsnews.com/news/parscale-tv-news-thought-i-was-a-joke/

Learn More About Creative Diversification: https://www.tiereleven.com/cd

The Cambridge Analytica Scandal: https://pmc.ncbi.nlm.nih.gov/articles/PMC6073073/

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Do you still consider Meta a targeting platform? If so, that mindset is probably costing you scale, efficiency, and confidence in your numbers. We see too many marketers clinging to old playbooks, such as hyper-specific audiences, exclusions, and lookalikes, without realizing the platform has fundamentally changed.

In this episode, we continue our discussion on the evolution of Meta advertising, from the early days of right-hand rail ads and insane third-party data to what’s happening right now. We break down why targeting used to do the heavy lifting, why that era is over, and how AI-driven delivery flipped the model on its head.

If you’re running ads or managing clients who are, this series on Meta’s history and current strategies will recalibrate how you think about Meta before launching your 2026 marketing plan.

In This Episode:

Early Facebook monetization and newsfeed ads
Facebook Beacon and other early failures
The birth of Facebook’s ad engine
Facebook’s IPO and Instagram acquisition
AlexNet and the foundation of AI ads
When targeting started ruling Meta ads
Creative replaces targeting

Mentioned in the Episode:

Facebook’s Failed Beacon Project: https://www.cbc.ca/news/science/facebook-shuts-down-beacon-marketing-tool-1.832698

Partner With Tier 11's Digital Marketing Experts: https://www.tiereleven.com/apply

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

We continue our discussion on why Meta is still the most powerful ad platform and what to expect in the coming year. We break down how Facebook figured out monetization, from early Microsoft deals and disastrous missteps like Beacon to right-hand rail ads and the moment ads entered the newsfeed.

We’ll walk you through the desktop era, the transition to mobile, and why Meta’s make-or-break moment before its IPO changed everything about how ads work today. Plus, we connect the dots to what’s happening right now with the Andromeda update and the increasing need for creative diversification.

In This Episode:

Why Meta’s global reach matters
Meta’s early advertising mistakes
Facebook’s Beacon backlash explained
The right-hand rail ads era
Mobile ads turning point
Why Andromeda update changes everything

Mentioned in the Episode:

Previous Episode on Why Meta is The Best Ad Platform: https://podcasts.apple.com/us/podcast/why-meta-is-the-best-ad-platform-on-the-planet-in-2026-part-1/id1022441491?i=1000741985274

Acquired Podcast’s Episode on Meta: https://www.acquired.fm/episodes/meta

Perpetual Traffic YouTube Channel: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

Facebook’s Failed Beacon Project: https://www.cbc.ca/news/science/facebook-shuts-down-beacon-marketing-tool-1.832698

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Meta’s global reach and heavy AI investments give it an undeniable edge over other digital marketing platforms. In today’s episode, we are exploring how Meta’s ongoing innovations will reshape advertising in 2026 and what this means for your business or agency.

Lauren shares her firsthand experience testifying at a House subcommittee about how Meta’s AI tools are helping small businesses scale. We unpack why Meta's capabilities (like Andromeda) are game-changers for businesses that overcome AI fears and leverage Meta’s creative diversification.

Plus, we look at real-world examples of how AI is amplifying business growth, and how Meta’s ecosystem can supercharge marketing strategies in ways other platforms simply can’t match.

Join the conversation now if you want to stay ahead of the curve in 2026.

In This Episode:

Lauren's AI testimony at a House subcommittee
Fear of AI replacing jobs vs. AI as a growth opportunity
The rising need for human interactions
Meta’s global influence on internet users
Why Meta is the best ad platform
Meta’s investment in AI and its implications for 2026
Statistics on Meta’s usage and revenue growth

Mentioned in the Episode:

Global Internet Users: https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/

Facebook Usage Statistics: https://www.demandsage.com/facebook-statistics/

Previous Episodes on Meta’s Andromeda: https://perpetualtraffic.com/?s=andromeda

Lauren's instagram post: https://www.instagram.com/p/DSFw2WvEYzi/?hl=en

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

Set up your business for success with our Creative Diversification Package. You’ll get 30+ fresh creatives monthly in 10 high-converting formats plus free access to media buying and Tier 11’s Data Suite: https://tiereleven.com/cd

Are you ready for 2026? Many businesses are focusing on the wrong things right now, but setting specific, measurable goals today could set you up for massive growth next year. In this episode, we share the importance of goal-setting and how it should be the top priority as you plan for your company’s future.

We explore how most businesses fail to reach their potential because they lack clear, transparent goals, especially at the leadership level. And we examine real-world examples of businesses that didn’t set measurable objectives and discuss how companies can reverse-engineer their success by breaking down their annual goals into smaller, actionable pieces.

We also give you the blueprint to ensure your 2026 is a massive success. Whether you're in charge of a marketing department or running a multi-million-dollar business, we challenge you to define exactly what you want to achieve and the steps to get there.

In This Episode:

Why setting SMART goals is critical
Setting transparent, company-wide goals
Breaking down annual goals into actionable steps
Determining the resources needed to achieve goals
How to involve your team in goal setting
Real-world example from Disney on setting goals
Are you setting yourself up for success in 2026?

Mentioned in the Episode:

Tier 11’s nCAC Calculator: https://www.tiereleven.com/ncac

JFK’s SMART Goals: https://biggsuccess.com/2009/07/20/how-to-set-goals-like-john-kennedy/

RØDE PSA1+ Professional Studio Arm: https://amzn.to/3Y6kSsK

Rode Dynamic Podmic: https://amzn.to/4rAPWOY

Shure Dynamic Podmic: https://amzn.to/3Ks4fVu

Sony ZV-1F Vlog Camera: https://amzn.to/44O1MeG

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Rode Microphones PSA1+ Professional Studio Arm

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Meta's new Andromeda retrieval engine demands REAL creative diversity. Get Tier 11’s Creative Diversification Package and access Media Buying + Data Suite for FREE:

https://tiereleven.com/cd

Is Meta forcing all your ad spend into one product, regardless of what you actually want to scale? What if the very thing limiting your business isn’t your ads or your offer but the algorithm you’ve been unintentionally training?

In this ad lab session, John Moran breaks down how we rebuilt a campaign architecture using a Meta version of the “feeder strategy” and unlocked the ability to steer Andromeda rather than be steamrolled by it. We share how we took a business stuck with 80% of its conversions tied to a single SKU and created a system that grows multiple products profitably, on demand.

If you’ve ever wrestled with product concentration, SKU imbalance, or runaway algorithm bias, this episode is your roadmap out. We cover the data, the levers, the mistakes, and the surprising benefits we didn’t see coming.

In This Episode:

Applying Google’s feeder strategy to Andromeda
Case study: training Meta to sell more products
CTR and CPC change after restructure
All clicks versus link clicks
The story-first creative advantage
Real results from testing the feeder strategy
Risk, scaling, and product diversification
How the strategy impacts company valuation
Final insights and episode wrap-up

Mentioned in the Episode:

Previous Episode on Google’s Feeder Strategy: https://www.youtube.com/watch?v=xndq5dyX5sU

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with John Moran:

LinkedIn: https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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Do you ever feel like your marketing messages aren’t landing? What if the real issue isn’t the message itself, but how you’re communicating it? In today’s episode, we explore the art of communication with Charles Duhigg, the New York Times bestselling author of The Power of Habit and Super Communicators.

Charles shares how understanding different types of conversations can help you connect with your audience, build trust, and make your marketing more effective. We touch on how this concept applies to modern marketing strategies, such as non-salesy Meta ads that subtly invite engagement rather than pushing a direct call to action.

We’ll also share tactics you can start using immediately, whether you're running campaigns or navigating family holiday dynamics. Tune in to take your communication and marketing skills up a notch.

In This Episode:

The power of super communication
Practical vs. emotional conversations
Turning surface-level questions into deep conversations
Listening and proving you're paying attention
Small courtesies like “please” and “thank you” have a huge impact
Communication rules across generations & online sarcasm
Connecting emotionally through Meta ads
How to connect with Charles Duhigg

Mentioned in the Episode:

Supercommunicators: How to Unlock the Secret Language of Connection: https://amzn.to/3Xj0ioW
The Power of Habit: Why We Do What We Do in Life and Business: https://amzn.to/4adpO6o
Previous Episode with Charles: https://perpetualtraffic.com/podcast/episode-609-unlock-the-secrets-of-connection-3-steps-to-supercommunication-with-charles-duhigg/

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Charles Duhigg:

Website: https://charlesduhigg.com/
LinkedIn: https://www.linkedin.com/in/charlesduhigg/
Instagram: https://www.instagram.com/charlesduhigg/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

It’s time to draw your 2026 marketing plan, and we want to help you maximize profits with Meta ads. We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s Data Suite before the year ends.

Claim your Creative Diversification Package now at: https://www.tiereleven.com/cd

Are you trying to squeeze every last bit out of Meta, Google, and TikTok but still missing a piece of the growth puzzle? What if one of the most powerful performance channels is hiding in plain sight on your TV? That’s exactly the concept we dig into today as we explore the opportunities inside connected TV and why it’s becoming a must-have in every marketer’s media mix.

We’re joined by Vibhor Kapoor, Chief Business Officer at NextRoll, to unpack how CTV has evolved from a “big brand awareness play” into a precision-targeted, full-funnel performance channel. We get into CPM shifts, attribution clarity, identity graphs, retargeting flows, and the wild amount of audience-level data available inside modern streaming platforms.

Plus, we talk about how repurposed social creatives, not $200K production shoots, are already driving 2–3X stronger ROAS for brands and B2B companies. As you build your 2026 plan, this conversation will redefine multi-channel advertising and where the smartest budget shifts are happening.

In This Episode:

What NextRoll does now: the evolution
How NextRoll handles attribution on social platforms
Why AI-driven budget optimization is necessary
What is CTV and why is it exploding?
CPM shifts in CTV targeting
Targeting and retargeting CTV ads across devices
Real-world CTV results
What marketers must know for 2026

Mentioned in the Episode:

AdRoll / NextRoll CTV case studies

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Vibhor Kapoor:

Website: https://www.adroll.com/
LinkedIn: https://www.linkedin.com/in/vibhor

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

As the BFCM dust settles, it’s time to plan for Q4 and 2026. We’re offering you 30 monthly deliverables, 10 ad types, media buying, and access to Tier 11’s data suite to help you maximize profits with Meta ads.

Claim your Creative Diversification Package at: https://www.tiereleven.com/cd

Record Black Friday sales don’t mean anything if you shredded your margins to get there. In this episode, we reveal the hidden metrics behind a profitable BFCM, from average order value segmentation to subscription velocity and discount impact.

Lauren shares the three buyer groups you must analyze to understand whether you actually grew or silently lost money. You’ll also learn what to do right now to turn BFCM buyers into profitable repeat customers in Q4 and beyond.

In This Episode:

Black Friday success myths
How to measure Black Friday success
Creating a profitable seasonal offer
Segmenting and retargeting your BFCM buyers
Selling to Costco vs. Walmart buyers
Preparing offers for Q4 and 2026

Mentioned in the Episode:

Marketing Performance Indicators Checklist: https://perpetualtraffic.com/mpi/

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

View Details

With the latest GEM and Andromeda updates, creative diversification is the only way to crack Meta's algorithm. We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead.

Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd

The days of throwing up a simple product photo to your Meta ads and hoping for conversions are long gone. If you’re not diversifying your creative strategy, your results will suffer. We continue our discussion with Andrew Foxwell on the latest Meta GEM update and its implications for ads.

Andrew shares why evolving your creative strategy is the only way to thrive in this new era of advertising on Meta. We’ll also guide you on how to rethink your creative process and share tactics that are driving incredible results for our clients.

In This Episode:

The importance of creative diversification
What makes a successful creative strategy today
How to implement creative diversification
Real-world results from creative diversification
How to hire creative strategists
Get in touch with Andrew Foxwell

Mentioned In The Episode:

Previous Episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda

Foxwell Digital courses and GPT at https://www.foxwelldigital.com/

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Andrew Foxwell:

Website: Foxwellfounders.com
Email: andrew@foxwelldigital.com

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://www.activecampaign.com/

www.AdRoll.com/PT

https://www.activecampaign.com/

https://discover.taboola.com/perpetual

View Details

Creative diversification is now the primary lever that Meta is rewarding. You need at least 30+ fresh concepts per month to unlock the algorithm's full potential. Our Creative Diversification Package will give you that and more.

Check out the offer at: https://www.tiereleven.com/cd

Meta’s latest update will fundamentally change how your ads are ranked, served, and scaled. However, most advertisers don’t even know it’s already live. This week, I’m joined by Andrew Foxwell, one of the sharpest Meta strategists in the game.

Andrew breaks down Meta’s new GEM model, the “central brain” now powering ad delivery across Facebook, Instagram, and WhatsApp. We talk about cross-platform signals, why organic content matters again, and how GEM connects directly to Andromeda’s creative ranking system. We look at workflows and what your team should change immediately to stay ahead of this shift.

In This Episode:

How GEM impacts Meta ads performance
The difference between GEM and other Meta updates
How advertisers can train GEM effectively
GEM’s impact on the role of organic content
What makes a “good ad” now
The necessary mindset shift for advertisers

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Andrew Foxwell:

LinkedIn: https://www.linkedin.com/in/andrew-foxwell-2a533b7

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

www.AdRoll.com/PT

https://www.activecampaign.com/

https://discover.taboola.com/perpetual

https://www.activecampaign.com/

View Details

Creative diversity is a must to crack Meta's new Andromeda algorithm and dominate your market. We’re offering you 30 monthly deliverables, 10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead.

Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd

Are you really getting the most out of your ad spend? What if you could drastically reduce your ad budget while seeing better returns? Well, in today’s episode, I’m walking through a real SaaS case study where we helped a company grow from $1,300 to $393,000 in monthly revenue.

I break down the exact steps we took to transform this business. From the ground up, we overhauled their ad strategy, implemented creative diversification, and scaled back ad spend to improve their media efficiency ratio (MER).

I’ll show you how we used both Meta and Google Ads to create an efficient, low-cost acquisition funnel, driving massive results without constantly increasing spend. If you’re ready to stop just throwing money at ads and start getting real results with less, this is a must-watch.

In This Episode:

Case study: scaling from $1,300 to $393K/month
Executing the nCAC reducer framework
Implementing the creative strategy framework
Results from Meta, Google, and Data Suite

Mentioned in the Episode:

Previous episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://discover.taboola.com/perpetual

www.AdRoll.com/PT

https://www.activecampaign.com/

View Details

John Moran joins us this week as we unpack how the Andromeda model is reshaping media buying, why creative diversification is no longer optional, and how three rapid rounds of creative iterations dropped CPA from $44 to $25 in just 10 days. We walk you through the exact playbook we used to achieve these results.

If you’ve ever paused an ad because it “spent too much,” or you’re still clinging to last-click thinking, John’s proven strategy will change how you build campaigns. We break down what’s working right now and why creative is the new lever that drives everything else in Meta ads.

In This Episode:

Introduction: Meta’s creative diversification strategy
Case study: Fixing tracking with first-click & CAPI
Ad performance after creative iterations
How Meta optimizes ad delivery & CPA
Why understanding Meta’s attribution model is critical
Results, reflections, and conclusion

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with John Moran:

LinkedIn: https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://www.activecampaign.com/

www.AdRoll.com/PT

https://discover.taboola.com/perpetual

View Details

Meta's Andromeda update has disrupted digital marketing for good. But, we've cracked the code! We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead.

Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd

AI is not a buzzword. It is not a passing trend. It’s the future of marketing. In this episode, we explore why big tech companies are pouring billions into artificial intelligence and how it’s already transforming the way we run ads, create content, and optimize our campaigns.

We break down some mind-blowing stats, including Google’s projected $93 billion investment in AI this year and Meta’s massive $81 billion spend. We discuss the changes we’ve already seen in our own campaigns, from the Meta Andromeda update to creative diversification, which is making ad optimization faster, more efficient, and far more productive.

If you’re not using AI to enhance your marketing efforts, now’s the time to start, or risk falling behind. We challenge you to think about one task in your marketing that you really don’t want to do anymore, and then find an AI tool to make that task faster, cheaper, and more efficient.

In This Episode:

The massive AI investments from big tech companies
Amazon’s investment and earnings from AWS
Applying AI innovation to marketing
Simple steps to start using AI today

Mentioned in the Episode:

Previous episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://www.activecampaign.com/

www.AdRoll.com/PT

https://discover.taboola.com/perpetual

View Details

While other advertisers scramble to figure out Meta's Andromeda update, we've cracked the code! Our Creative Diversification Package will increase your ads’ reach by 50%+ and save you over $330k on agency fees.

Join the winning 0.01% businesses now at: https://www.tiereleven.com/cd

Do you feel overwhelmed by the speed of AI advancements? The tech world is evolving rapidly, making it a challenge to keep up, especially with giants like Meta and Google leading the charge. AI is the future of digital marketing, and if you’re not adapting, you’re falling behind.

In this episode, we discuss the massive shift happening in marketing, fueled by AI. We break down how Silicon Valley’s biggest players are investing billions into AI and how that’s impacting everything from content creation to data analysis.

With new tools emerging every day, we talk about how creative diversification can boost your ad performance while giving you a competitive edge in the market. Tune in and let’s make sure you’re ready for the AI-powered future of marketing.

In This Episode:

Why AI’s bubble is now and how to keep up
How AI is powering marketing innovation
Big tech and governments’ heavy investments in AI
Presentation of big tech’s AI investments
Wrap up and key takeaways

Mentioned in the Episode:

Previous episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda

The Acquired Podcast: https://www.acquired.fm/

Investors’ Business Daily Analysis on AI: https://www.investors.com/news/technology/ai-stocks-microsoft-apple-google-amazon-meta-capital-spending/

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://discover.taboola.com/perpetual

https://www.activecampaign.com/

View Details

Stop losing money on ads! Grab your copy of Tier 11’s FREE calculator with all the actors and formulas you need to determine the most important metric in your marketing efforts.

Download Your nCAC Calculator Now: https://www.tiereleven.com/ncac

Joining us today is Cole Turner, Growth Strategist at Tier 11. We break down how incorrect nCAC (New Customer Acquisition Cost) calculations can make you believe you're profitable when you’re actually hemorrhaging cash. Cole walks us through a real-world example of a beauty brand, showing how fixing their nCAC revealed a massive discrepancy that changed their entire business strategy.

We also discuss how adjusting your ad spend to align with real business costs can actually help you scale. If you're spending on ads without understanding your real margins, you could be scaling in the wrong direction. Join the conversation now and get your business metrics in order before your next big marketing push.

In This Episode:

What nCAC is and why it matters
Case study: nCAC error in a beauty brand’s strategy
Common mistakes in nCAC calculations
How to calculate nCAC accurately
How overheads factor into nCAC on scale
Why ad spend efficiency isn’t enough
The importance of knowing your numbers

Unlock the Ultimate Marketing Advantage With Our Creative Diversification Package!

Get 30 monthly deliverables,10 ad types, and access to the Tier 11 data suite. Available exclusively for 11 lucky businesses at: https://www.tiereleven.com/apply

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect With Cole Turner:

LinkedIn: https://www.linkedin.com/in/coleturner98

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://www.activecampaign.com/

https://discover.taboola.com/perpetual

www.AdRoll.com/PT

View Details

Unlock the ultimate marketing advantage with Tier 11's Creative Diversification Package! Get 30 monthly deliverables,10 ad types, and access to the Tier 11 data suite. Available exclusively for 11 lucky businesses at: https://www.tiereleven.com/apply

Are media buyers becoming obsolete? With Meta’s Andromeda update and AI automating campaign optimization, most marketers are still stuck tweaking ads while missing the real levers that drive growth. If you’re still relying on Ads Manager, you’re already behind!

In this episode, we break down why media buying alone won’t cut it anymore. We discuss how AI is handling 80% of the heavy lifting and why your focus needs to shift to everything that happens after the click.

From landing page congruency to email triage, customer reactivation, and how data flow impacts optimization, we share what agencies and brands must do to stay profitable. If you’re managing campaigns or scaling a business, this one’s for you!

In This Episode:

Media buying and “after the click” opportunity
Funnels, offers, and landing page congruency
Redefining leads, opt-ins, and MQLs
Disqualifying bad leads and data hygiene
The role of growth strategist vs. media buyers
Why small marketing agencies are struggling
Shiny object syndrome vs. real business growth
Rethinking the customer journey to boost sales

Mentioned in the Episode:

Andromeda Episodes: https://perpetualtraffic.com/?s=john+moran

Episode 744: The Pros and Cons of Meta’s New Advantage+ Creative Image Generator Tool: https://perpetualtraffic.com/podcast/episode-744-the-pros-and-cons-of-metas-new-advantage-creative-image-generator-tool/

Episode 743: Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything: https://perpetualtraffic.com/podcast/episode-743-stop-pausing-winning-ads-andromeda-ad-strategy-that-changes-everything/

Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf

Marketing Performance Indicators Checklist: https://www.tiereleven.com/mpi

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://discover.taboola.com/perpetual

https://www.activecampaign.com/

www.AdRoll.com/PT

https://www.activecampaign.com/

View Details

Have you ever been in a negotiation and felt like you were just begging to close the deal? Oren Klaff, the master of persuasion and author of Pitch Anything, is back to show us how to take control of high-stakes business conversations.

We talk about the power of "status" in negotiations and how framing your offer makes all the difference. Oren breaks down the distinction between physical and cognitive status and how to leverage both to your advantage, all while keeping your confidence high and ego in check.

We also discuss how to create real desire in your prospects and clients, as well as how to handle those moments when you're negotiating from a lower status. If you’re looking to up your negotiation game, Oren has some proven persuasion strategies you won’t want to miss.

In This Episode:

The power of saying the quiet part out loud
How physical status influences negotiation outcomes
The danger of offering too many choices in sales
How to negotiate deals when power shifts
Establishing genuine desire in your prospects
Negotiating with high-level decision-makers
Hot cognition vs cold cognition in persuasion
Determining a prospect’s viability of closing a deal
Final thoughts and actionable takeaways

Listen to the Previous Episode with Oren Klaff: https://perpetualtraffic.com/podcast/episode-732-flip-the-script-a-masterclass-on-pitching-anything-with-oren-klaff/

Buy Oren Klaff’s Books:

Pitch Anything: https://a.co/d/fRAqAby
Flip The Script: https://a.co/d/hTcp9lP

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Oren Klaff:

Website - orenklaff.com
LinkedIn - https://www.linkedin.com/in/orenklaff/
Newsletter- https://pitchanything.com/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

www.AdRoll.com/PT

https://www.activecampaign.com/

https://discover.taboola.com/perpetual

https://www.activecampaign.com/

View Details

Do you really control your ads anymore or just think you do? The more Meta’s AI promises to optimize your performance, the more it quietly reshapes your creative and brand. Today, Lauren and I break down the hidden trade-offs behind Meta’s Advantage+ Creative Image Generator and why letting AI “help” your campaigns might not mean what you think.

Lauren shares her recent webinar launch results using Meta’s new creative tools and what happened when AI started taking creative liberties with her brand visuals and placements. From off-brand images to format mismatches, we unpack how AI-driven automation can drive conversions while quietly eroding creative control.

In this episode:

Pros and cons of Advantage+ creative image generator
The illusion of control in Meta AI’s performance
Why future ad networks may remove control completely
The $30 lead that actually converted better
Quality vs. quantity in lead generation
How creative still drives targeting in Andromeda

Resources Mentioned In The Episode:

Previous Episode on Advantage+ Creative Image Generator: https://www.youtube.com/watch?v=aXRkwLlTb0I
Tier 11 Data Suite – https://www.tiereleven.com/what-we-do/data-suite
Creative Diversification Playbook, Practitioners' Guide From Meta: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf
Apply to Work With Tier 11: https://www.tiereleven.com/apply-now
Watch the Episode on YouTube: perpetualtraffic.com/youtube

Listen to this episode on your favorite podcast channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

perpetualtraffic.com/youtube

We appreciate your support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://www.activecampaign.com/

https://unbounce.com/pt/

https://www.activecampaign.com/

https://discover.taboola.com/realize-us/

View Details

Do you still believe in “cut the losers and let the winners run”? After seeing what Meta’s Andromeda update is doing under the hood, that old-school strategy might be costing you real growth. In this Ad Lab session, John Moran and I break down how Andromeda completely rewrites the rules of campaign optimization and why CPA alone no longer tells the whole story.

We analyse live account data where spend doubled, CPAs held steady, and results skyrocketed, all because we stopped judging ads by last-click performance. Using Tier 11’s Data Suite, we uncovered how creative sequencing, user journey mapping, and first-click CAPI imports reveal what’s driving conversions inside Meta’s new ecosystem.

This episode unpacks what Andromeda really means for your campaigns and how to play Meta’s game the way Meta does.

In this episode:

Client case study on Andromeda's sequencing impact
Ad performance analysis: UGC vs. non-UGC ad trends
Why CPA is a poor performance judge
Scaling ad spend and performance metrics
UGC ads and their effectiveness
Creative targeting and expanding market reach
Conclusion and call to action

Resources Mentioned In The Episode:

Tier 11 Data Suite – https://www.tiereleven.com/what-we-do/data-suite

Meta Engineering Blog Article on Andromeda – https://engineering.fb.com/2024/12/02/production-engineering/meta-andromeda-advantage-automation-next-gen-personalized-ads-retrieval-engine/

Ad Lab Live Sessions – https://www.youtube.com/@Tier11/streams

Buy Tier 11’s Creative Diversification Package: https://www.tiereleven.com/apply

Listen to this episode on your favorite podcast channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

perpetualtraffic.com/youtube

We appreciate your support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with John Moran:

LinkedIn: https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://discover.taboola.com/realize-us/

https://www.activecampaign.com/

https://unbounce.com/pt/

View Details

Have you ever run a Facebook ads test that completely defied logic? That’s exactly what happened to us, and it led to one of the most eye-opening conversations we’ve had about Meta’s new creative testing feature. In this episode, we explore the Meta AI tools for creative diversification.

Lauren shares her real campaign results from a live test using Meta’s latest Advantage+ creative tools. We also get into the details of how Meta’s system distributes spend, why it doesn’t always follow its own rules, and what you can do to avoid wasting money while still taking advantage of Meta’s cutting-edge tools like AI-powered image generation and editing.

If you’re running ads for clients or scaling your own campaigns, you’ll want to hear this one before you hit “publish” on your next creative test. We’ll tell you what works, what breaks, and how to stay ahead of Meta’s fast-moving automation.

In this episode:

How Meta’s in-campaign creative testing works
Step-by-step demo of Meta’s creative testing interface
Using AI-generated ad images inside Ads Manager
Editing AI-generated images with custom prompts
Meta’s ad enhancements: translate text, music, and site links
The “Flex Media” feature and its risks for client brands

Resources Mentioned In The Episode:

Previous Episodes on Meta’s Andromeda Update: https://perpetualtraffic.com/?s=meta

Watch the Episode on YouTube: www.perpetualtraffic.com/youtube

Apply to Work With Tier 11: https://www.tiereleven.com/apply-now

Watch Previous Live Ad Lab Sessions: tiereleven.com/youtube

Creative Diversification Playbook, Practitioners' Guide From Meta: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf

Listen to this episode on your favorite podcast channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

perpetualtraffic.com/youtube

We appreciate your support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://www.activecampaign.com/

https://discover.taboola.com/realize-us/

https://www.activecampaign.com/

https://unbounce.com/pt/

View Details

Do you feel like your ad spend isn’t adding up? What if the data you’ve been relying on is actually misleading you? In this episode, we uncover the dangers of inaccurate attribution models that could be costing you thousands in missed revenue and show you a smarter way to optimize your ads.

Tier 11’s John Moran breaks down how media buyers can fall into the trap of relying on third-party platforms like Triple Whale, which often misreport up to 30% of revenue. He shares real-life case studies of clients who dramatically improved their ad performance by simply questioning their attribution model and switching to more reliable tracking methods.

If you use the wrong attribution model, you may end up running campaigns based on faulty data—putting your business at risk. Let’s teach you how to avoid these costly pitfalls and ensure your marketing strategy is powered by the most accurate insights available.

In this episode:

Case study 1: The problem with Triple Whale tagging
Case study 2: Lowering CPA from $44 to $25 in 10 days
Practical tips for media buyers to optimize their campaigns
When should you turn off Meta ads?
Using Meta’s “Creative Fatigue” feature to optimize ads
Comparing Meta ads and Google Shopping results

Resources Mentioned In The Episode:

Previous Ad Lab Sessions with John Moran: https://perpetualtraffic.com/?s=john+moran

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Apply to Work With Tier 11: https://www.tiereleven.com/apply-now

Creative Diversification Playbook, Practitioners' Guide From Meta: https://perpetualtraffic.com/creative-diversification-playbook

Listen to this episode on your favorite podcast channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

perpetualtraffic.com/youtube

We appreciate your support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with John Moran:

LinkedIn: https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://www.activecampaign.com/

https://discover.taboola.com/realize-us/

View Details

Are you leaving half your leads on the table? In this episode, we are using Alex Hormozi’s $100M Money Models to explore how to turn cold traffic into high-ticket clients. From mapping the customer journey to implementing conditional downsells, we break down exactly what works in marketing to maximize revenue without cutting prices.

We explore how membership and continuity models are making a comeback, why speed-to-lead is critical, and how to structure Typeform knockouts to qualify leads efficiently. Plus, we dissect the art of downselling—how to offer a slice of your core program at a lower price while still setting up your prospects for the full high-ticket offer.

We also share a real-world example from a client session where we redesigned their sales funnel, increased show rates, and built a structured upsell path that turns prospects into long-term customers. These insights should help you capture more leads, increase conversions, and maximize lifetime value in your business.

In this episode:

Mapping the customer journey from cold ad to five-figure upsells
Speed-to-lead: why contacting prospects immediately is critical
The art of downselling
Understanding objections and reasons prospects don’t buy
Guaranteeing results as a first downsell
Using check-in calls to upsell and demonstrate value

Resources Mentioned In The Episode:

Alex Hormozi’s Book, $100M Money Models: How To Make Money: https://www.goodreads.com/book/show/240367486-100m-money-models

Listen to this episode on your favorite podcast channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

perpetualtraffic.com/youtube

We appreciate your support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://unbounce.com/pt/

www.ActiveCampaign.com

https://www.activecampaign.com/

View Details

Stop losing money to free trials and outdated sales funnels! Apply now to access Tier 11’s data-driven strategies for front-end offers that convert.

Schedule a discovery call: https://www.tiereleven.com/apply-now

How do you turn a free trial into a customer magnet without the risks of an unconditional guarantee? Today, we’re sharing innovative strategies to attract and retain customers with compelling front-end offers. We’re breaking down Alex Hormozi’s "Win Your Money Back" model and how it applies to different business models.

You’ll learn how you can give customers the chance to earn their money back instead of offering a no-strings-attached refund. We also explore how conditional offers can spice up your product or service’s appeal and why it’s essential to incorporate a continuity program into your sales process.

In this episode:

How the 'Win Your Money Back' model works
Implementing the 'Win Your Money Back' strategy
How to structure your free trials
Webinar selling strategy and upsell techniques
Structuring continuity programs

Resources Mentioned In The Episode:

Previous Episode on Alex Hormozi’s $100M Money Model:

https://perpetualtraffic.com/podcast/episode-734-alex-hormozis-100m-money-models-launch-debunked-key-takeaways/

Alex Hormozi’s Book, $100M Money Models: How To Make Money: https://www.goodreads.com/book/show/240367486-100m-money-models

Alex Hormozi’s Interview on the Jack Neel Podcast: https://www.youtube.com/watch?v=5f_UL-z1xgI

Listen to this episode on your favorite podcast channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

perpetualtraffic.com/youtube

We appreciate your support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://www.activecampaign.com/

https://unbounce.com/pt/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://www.activecampaign.com/

View Details

Ready to scale your ads with precision? Apply now to access Tier 11’s expert strategies and unlock smarter, data-driven growth for your business!

Schedule a discovery call: https://www.tiereleven.com/apply-now

Are you struggling to scale your Google Ads campaigns without losing profitability? In this episode, we compare Standard Shopping and Performance Max campaigns, two of Google Ads' most popular scaling strategies.

After moving $40,000 between the two strategies, John Moran breaks down the performance data, including customer acquisition, return on ad spend (ROAS), and conversion rates. The results show that while PMax often promises more efficient scaling, Standard Shopping consistently delivers similar, if not better, results in certain scenarios.

Whether you're an agency or a solo marketer, understanding the strengths and weaknesses of each approach can lead to smarter, more profitable ad strategies. Join the conversation now and start scaling your Google Ads the right way!

In this episode:

Introduction to the ad flow funnel
Standard Shopping vs. Performance Max for scaling
Testing $40K swings between campaigns
Differences in results between PMax and standard shopping
Why Performance Max fails at scale
Final verdict: Standard Shopping wins at scaling

Listen to this episode on your favorite podcast channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We appreciate your support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with John Moran:

LinkedIn: https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://unbounce.com/pt/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://www.activecampaign.com/

www.ActiveCampaign.com

View Details

Ready to scale with precision? Apply now to access Tier 11’s expert strategies and unlock smarter, data-driven growth for your business!

Schedule a discovery call: https://www.tiereleven.com/apply-now

As the Meta and Google ad landscape continues to evolve, it’s no longer just about targeting customers. It's about creating ads that work for AI first. John Moran is back with more insights into refining your ad strategy to match the AI revolution.

John breaks down content diversification, explaining how creative testing and varied ad formats are key to capturing audience attention and driving conversions. He also simplifies the complexities of model data and the impact of first click edge tagging for improving attribution accuracy.

If your ad spend isn't aligning with your growth goals, John shares tips on consolidating campaigns and iterating creatives to find what resonates with your target audience. Plus, he explains how automated systems track and adjust campaigns based on performance, enabling you to focus resources on winning ads that deliver real results.

In this episode:

Understanding model data in advertising
The role of attribution in scaling campaigns
What percentage of ad data is modelled?
Content diversification strategies
Meta's role in ad spend allocation
Evaluating ad performance beyond CPA
Where to learn more and get help

Mentioned in the Episode:

Listen to Previous Episodes on Andromeda Updates: https://perpetualtraffic.com/?s=andromeda

Watch Friday Live Ad Labs: https://www.youtube.com/@perpetual_traffic

Listen to this episode on your favorite podcast channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We appreciate your support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with John Moran:

LinkedIn: https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://unbounce.com/pt/

https://www.activecampaign.com/

www.ActiveCampaign.com

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

View Details

Stop guessing! Make data-driven marketing decisions with confidence with the Tier 11 Data Suite.

Get it here: https://www.tiereleven.com/what-we-do/data-suite

The rules keep changing. The days of manually targeting customers by demographics and psychographics are long gone. With Meta and Google embracing auto-targeting, auto-bidding, and combined campaign systems, counting sales after an ad is no longer enough.

In today’s episode, Tier 11’s John Moran breaks down the shifts in digital media, emphasizing the importance of granular data and distinguishing between new and returning customers. He introduces "first click edge tagging," showing how you can take control of the attribution process and measure what truly matters to your business.

Plus, we explore content diversification and creative testing strategies to help you identify what resonates with your audience. It’s time to move past the limitations of default ad tracking and align your ad spend with long-term growth goals.

In this episode:

Current shifts in digital media and campaign targeting
The impact of Google and Meta's merged campaigns
‘First click edge tagging’ for marketing attribution
Aligning ad goals and creatives with business objectives
Case study: Beauty brand cutting CPA from $27 to $7
Understanding model data and algorithm impact

Listen to this episode on your favorite podcast channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We appreciate your support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with John Moran:

LinkedIn: https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://unbounce.com/pt/

www.ActiveCampaign.com

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://www.activecampaign.com/

View Details

Your marketing team needs a reliable formula to determine the most important metric to guide your company's marketing efforts. We’re talking about new customer acquisition costs (nCAC).

Download your free copy of our nCAC calculator at: https://www.tiereleven.com/ncac

Today, we are analysing a case study of a membership site business that achieved incredible results through strategic marketing. The company, focused on a recreational niche, achieved an outstanding 52% increase in total subscribers year-over-year.

This massive growth stemmed from a series of smart decisions, starting with an in-depth look at their new customer acquisition costs (NCAC) and regional targeting strategies. They also tapped into the power of community, offering exclusive access to products and services, and creative hooks that resonated with specific geographic audiences.

If you're running a membership site or e-commerce business, you’ll learn how to track and analyze data in granular detail, target the right customers, and create relevant, personalized experiences.

In this episode:

Case study: business model of a membership site
Challenges in customer acquisition
Solutions: Targeting the right audience with nCAC
Using creative hooks and regional language
Results and success metrics
Membership site and e-commerce strategies to scale
E-commerce businesses that suit this business model

Listen to this episode on your favorite podcast channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We appreciate your support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://unbounce.com/pt/

www.ActiveCampaign.com

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://www.activecampaign.com/

View Details

Building a business and brand isn’t easy, but with the right strategy, the rewards are massive. In today’s episode, Lauren shares a powerful content diversification strategy that led to a client cutting their cost per lead by 50%.

We also explore valuable lessons from Alex Hormozi, including his approach of giving away valuable content up front, without expecting anything in return. He achieved over $80 million in book sales in 24 hours after years of sharing free, valuable content with his audience.

We’ll show you how you can implement Hormozi’s strategies in building your brand. Plus, we offer a free demo of our content diversification and sales funnel strategies that you can copy and scale your business. Tune in for this and much more!

In This Episode:

Case study: Five horsemen of the ads apocalypse
Creating tailored ad copies with Meta AI
Marketing qualified leads vs sales qualified leads
Lessons from Alex Hormozi’s $81m book launch
Content diversification strategy demo
Alex Hormozi's $100M money models
The power of consistency and showing up

Resources Mentioned in the Episode:

Alex Hormozi’s Book, $100M Money Models: How To Make Money: https://www.goodreads.com/book/show/240367486-100m-money-models
Previous episodes with John Moran: https://perpetualtraffic.com/?s=john
Alex Hormozi’s interview on the Jack Neel Podcast: https://www.youtube.com/watch?v=5f_UL-z1xgI
Hire Tier11: https://www.tiereleven.com/apply-now

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://unbounce.com/pt/

www.ActiveCampaign.com

View Details

It's easy to assume that paid ads are the magic fix, but without understanding your numbers and setting clear business goals, you’re just throwing money into the void. But you’re not alone! Most marketers and business owners misunderstand what it really takes to scale, and it starts with customer conversations.

Today, we’re sharing how many businesses, especially when strapped for cash, need to refocus their energy not just on digital ads but on getting back to the marketing basics. You need to connect with your audience, learn what broke, and rebuild trust to scale your business.

Ready to take control? The path forward requires patience, data, and strategy. Stop focusing on quick wins and start investing in your business’s long-term growth.

In This Episode:

Understanding Media Efficiency Ratio (MER) in marketing
Strategies for businesses with limited marketing budgets
Why setting clear business goals is critical
The importance of marketing and experiential play
Case studies and practical applications
The role of customer feedback & how to get it

Resources Mentioned in the Episode:

Get Your Marketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/mpi

Oren Klaff’s book, Pitch Anything: https://www.amazon.com/stores/author/B004AN5OJA?ccs_id=afc782d8-f4ac-4f26-80f6-243a19b471d4

Previous episodes on maximising your marketing budget:

https://perpetualtraffic.com/podcast/episode-726-how-to-get-sales-in-your-first-year-of-a-digital-business-with-just-10k/

https://perpetualtraffic.com/podcast/episode-715-maximize-your-profits-with-these-6-brilliant-cross-sell-plays/

https://perpetualtraffic.com/podcast/episode-716-7-secrets-to-explode-your-profits-with-upselling/

Read more about Cadillac’s bid to join F1:

https://www.autoweek.com/racing/formula-1/a64218356/cadillac-will-pay-450-million-anti-dilution-fee-join-formula-1/

Learn more about F1 bids and partners:

https://www.espn.com/f1/story/_/id/45531327/thailand-approves-123-billion-bid-2028-bangkok-f1-race

https://www.formula1.com/en/information/formula-1-partners.2shz7bIVhGgS3ovP69N3Rs

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

www.ActiveCampaign.com

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://unbounce.com/pt/

https://www.activecampaign.com/

View Details

You think you know how to sell until you hear Oren Klaff talk about it. Today, we’re hosting the man behind Pitch Anything and Flip the Script to uncover why most marketers lose deals before they even start. Oren doesn’t just challenge conventional sales wisdom. He flips it upside down, showing how neediness kills deals.

Oren Klaff is a leading expert in sales, raising capital, and negotiation. As Director of Capital Markets for Intersection Capital, he has helped companies secure billions of dollars in funding. He’s a best-selling author, a sought-after speaker for global giants like Google and Xerox, and a pioneer in neuroscience-based persuasion.

Oren explains why marketers must learn to hold boundaries, call out clients' “games,” and create consequences on every sales call or risk being dismissed as low status. His approach is raw, counterintuitive, and insanely practical for anyone who needs to persuade at scale. If you’re ready to rethink how you pitch, sell, and win deals, this one is for you!

In This Episode:

Writing the 'Pitch Anything' book
Why neediness when selling kills deals
Practical sales techniques to break neediness
How to maintain a high status in sales calls
Dealing with the ‘final boss’ in negotiations
The importance of setting consequences in sales
Holding clients accountable for their behavior and values
Pitch Anything vs. Flip the Script

Buy Oren Klaff’s Books:

Pitch Anything: https://a.co/d/fRAqAby

Flip The Script: https://a.co/d/hTcp9lP

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Oren Klaff:

Website - https://orenklaff.com/
LinkedIn - https://www.linkedin.com/in/orenklaff/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://unbounce.com/pt/

https://www.activecampaign.com/

View Details

Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns.

With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google’s AI Max and how they’re reshaping the future of online marketing.

You’ll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions.

In This Episode:

SEO in the age of AI
Content quality and distribution strategies
How AI Max has impacted Google ads
The future of media buying and data flow
Optimizing landing pages and the post-click experience
Why aligning marketing and sales is critical
How to optimize data flows & micro conversions for better leads
Targeting the right customers with AI
Case study on the impact of dedicated landing pages
How to get in touch with Andrew Miller

Mentioned In the Episode:

Google AI Max: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/

Use the code "PT10off" at the end of your trial to get 10% off: https://unbounce.com/pt/

Previous episodes on landing page optimization:

https://perpetualtraffic.com/podcast/episode-711-defeat-the-new-google-ai-max-landing-page-doomsday-with-val-riley/

https://perpetualtraffic.com/podcast/episode-707-decode-googles-new-diabolical-landing-page-changes-with-tas-bober/

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Andrew Miller:

Website - https://www.workshopdigital.com/
LinkedIn - https://www.linkedin.com/in/andrewmillerrichmond/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://www.activecampaign.com/

https://unbounce.com/pt/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

View Details

The easy shortcuts in digital marketing, like quick flips, four-hour workweeks, and AI-generated funnels, are gone! Former Perpetual Traffic co-host and Google Ads powerhouse Kasim Aslam joins us today to explore why the old playbook no longer works and why the future belongs to those willing to do the hard, unscalable work.

Kasim shares the thesis that changed how he approaches starting and scaling a business. From his incubator of 17 businesses to investing in industries most people overlook, Kasim’s perspective will reframe how you think about scaling in the AI-driven landscape.

If you want to learn how to build smarter, stronger businesses in a world where automation alone won’t save you, this one is for you!

In This Episode:

Kasim's journey post-Perpetual Traffic
The cost of traffic in digital marketing
Scaling and measuring profitability: "diminishing returns" is not a stop sign
Accounting for incalculable gains as you scale
The death of quick flip businesses
Leveraging hard work and human connection
Apple’s example of goodwill and brand loyalty
How to sign up for the upcoming growth hacking conference

Mentioned In the Episode:

Previous episode with Kasim on the law of inverse profitability: https://podcasts.apple.com/us/podcast/why-the-law-of-inverse-profitability-is-the-1-way/id1022441491?i=1000650815702

Sign up for the Growth Hacking conference with Kasim: perpetualtraffic.com/growth

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Kasim Aslam:

Website - https://kasimaslam.com/
LinkedIn - https://www.linkedin.com/in/kasimaslam/
Instagram - https://www.instagram.com/kasimaslam/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

www.ActiveCampaign.com

https://unbounce.com/pt/

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

View Details

Black Friday and Cyber Monday are right around the corner, and many beauty brands are feeling the pressure. Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, joins me today to discuss how beauty brands can still make the most out of these significant days.

Lauren shares her experience and proven strategies to help beauty brands thrive in this competitive season. We talk about creative hook strategies, bundle offers, and the best ways to connect with your audience.

It’s not too late! You can still make this holiday season your most successful yet. Lauren’s expert advice will help you maximize your sales potential, avoid profit pitfalls, and turn BFCM into your biggest revenue days of the year!

In This Episode:

Meet creative strategist, Lauren Schwartz
The "cheat code" for Black Friday and Cyber Monday sales
Bundle strategy vs discounts: avoiding profit pitfalls
How to create a bundle for BFCM
Multiple bundle strategy vs site-wide sales
What is the best discount price for BFCM bundles?
How aggressive should you be when using bundles for LTV growth?
Tips for creative hooks for beauty brands
Understanding holiday hooks: subtle vs in-your-face approaches
Black Friday and Cyber Monday webinar preview

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Lauren Schwartz:

LinkedIn: https://www.linkedin.com/in/lauren-schwartz-07354312

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://unbounce.com/pt/

www.ActiveCampaign.com

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

View Details

Don't just throw content out there! Make it purposeful. Download our content matrix today to refine your strategy, map content that connects, and discover fresh angles that keep your audience engaged.

Get it here: https://www.tiereleven.com/content-matrix

Creating content for your brand is not just about posting product pictures and hoping for the best. If your social media feed feels disconnected or lacks authenticity, it’s time to rethink your strategy. Alisan Matthews, Head of Email and Social Media Marketing at Tier 11, joins me to discuss how to align your brand’s message with your audience to boost engagement.

Alisan explains how you can identify the core pillars of your brand’s messaging and use them to create a content matrix that guides your posts. By organizing your ideas into clear categories, such as education and community engagement, you can maintain consistency while diversifying your content for better engagement.

In This Episode:

Meet Alisan Matthews
Crafting your brand's unique story with content
Why authenticity on social media is critical
Getting started with the content matrix
The four pillars of content creation strategy
Implementing the product promotion tier
Does the content matrix apply to all industries?
Education and value: leveraging engagement & trends
Webinar announcement and Black Friday tips

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Alisan Matthews:

LinkedIn: https://www.linkedin.com/in/alisanschmidt/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://www.activecampaign.com/

https://unbounce.com/pt/

https://www.activecampaign.com/

View Details

As Meta continues to invest billions in AI, understanding its impact on advertising strategies is crucial for any marketer looking to stay competitive. In this episode, Andrew Foxwell, a true OG in Meta advertising, reveals how marketing agencies and consultants can adapt to the rapidly changing digital landscape.

Andrew discusses how AI is not only making advertising more automated and accessible but also revolutionizing the creative strategy game. He shares valuable insights on what works today and what doesn’t when it comes to creating effective ads and navigating Meta’s complex ecosystem.

Plus, Andrew presents a framework for agency owners who are feeling overwhelmed by AI adoption and the pressure of client expectations. His approach to identifying what matters versus what’s just noise will help you align your marketing strategy with Meta’s latest AI innovations.

In This Episode:

Andrew Foxwell’s career in digital marketing
Meta's investment in Andromeda and ad automation
Meta’s AI innovations in organic traffic vs advertising
What marketing agencies should be doing differently today
Biggest challenges agencies are facing with AI adoption
Helping agencies identify the "one thing they must do" and why
Managing client expectations and communicating AI adoption plans
How to connect with Andrew Foxwell and Foxwell Founders

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Andrew Foxwell:

Website: https://www.foxwelldigital.com/

Email: andrew@foxwelldigital.com

Join Foxwell Founders: https://foxwellfounders.com/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

www.ActiveCampaign.com

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://unbounce.com/pt/

https://www.activecampaign.com/

View Details

You’ve got your first $10K to invest in your new in-person or online business. Should you dive into ads, hire an agency, or focus on content creation? It’s overwhelming, especially when everyone has their own “secret” formula for success. You don’t need to invest in every trendy digital marketing strategy to see results.

In this episode, we break down what moves the needle for new business owners. From influencer partnerships that cost you nothing to leveraging simple content creation, we share our go-to marketing strategies based on real-world success stories.

Forget the noise. Focus on what works, and do it consistently. Join the conversation now and learn how to make smart, calculated decisions that build a solid foundation for your business.

In This Episode:

Comparing notes on personal relaxation techniques–yes, really!
Challenges of starting a business
Why you need to prioritize effective marketing strategies
How to spend $10k to drive in-person and online sales
Why build a brand personality or share the founder’s story
Leveraging user-generated content
The need for in-person events when selling to Gen X
Handcrafting vs. automating customer engagement

Mentioned In This Episode

Ryan Reynolds Shares His Aviation American Gin Out of Office Reply - https://www.youtube.com/watch?v=VbJwX6aG8Uc

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://unbounce.com/pt/

https://www.activecampaign.com/

View Details

Today, we’re breaking down a lead generation case study that resulted in a 397% increase in revenue and a 356% boost in gross profit. The business, which was stuck at $620,000 in annual revenue, shot up to $2.5 million after just six months of applying the right strategies.

We dug into the client’s existing assets, found multiple lead magnets, and used them to target different pain points across a broader audience. The result was a more engaged audience, a more diversified funnel, and ultimately more conversions.

If you’re struggling to scale, it's time to rethink your marketing strategy. Stop pushing for immediate sales and start creating a nurturing experience for your audience. Listen in and learn how you can adapt our lead gen strategy to fit your business.

In This Episode:

Lead generation case study results breakdown
Step 1: Moving from simple to complex funnel strategy
Step 2: Installing the CPL/nCAC reducer framework
Step 3: Deploying the digital velocity engine for ad creation
Final results summary: 397% revenue increase

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://unbounce.com/pt/

https://www.activecampaign.com/

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Why do some ad campaigns crush it while others flop, even with the same budget? It all comes down to metrics and strategy. Let’s get the first part out of the way.

Get Your nCAC Calculator Now! - https://www.tiereleven.com/ncac

In today’s episode, we share a client story where more than $10,000 went up in smoke on a webinar that didn’t convert, and how a simple shift in strategy turned everything around.

Lauren explains how her team builds strategy documents that keep everyone aligned and how knowing your numbers and setting the right goals can change everything. We also get into the real differences between subscribers, leads, and sales-qualified leads, and why so many businesses set themselves up for frustration by mixing them up.

If you’re planning a webinar launch or any infoproduct, setting ad budgets, or just trying to figure out where to put your next marketing dollar, you need the right strategy to achieve your goals. Listen in as we share the wins, the lessons, and the strategies that can help you turn ad spend into predictable growth.

In This Episode:

Why strategy is critical for achieving marketing goals
Mongoose’s strategy documents for the post-hire process
Example of revenue vs sales and marketing goals
The structure and content of the strategy doc
Pixel strategy for Meta and monitoring the campaign performance
Why Meta is better than Google for selling webinars
Budget allocation strategy for awareness, conversions, and lead generation
Email/SMS integration into the paid ads strategy
Final thoughts on the strategy success formula: goal, budget, and target

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://unbounce.com/pt/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://www.activecampaign.com/

View Details

Meta’s Andromeda updates have made most ad strategies obsolete. We can help you update your ad strategy using AI and creative diversification for a high ROAS.

Talk to us: https://www.tiereleven.com/apply

In today’s episode, we take you to our Ad Lab live event, where we discussed Meta's Andromeda update in detail and how it's changing the digital advertising landscape. Our guest, John Moran, has been testing and deploying strategies to match the new updates, achieving incredible results.

We explore how focusing on creative diversification can break through tough competitive markets, even when business performance isn’t where it needs to be. John also shares the Fishbone Effect—a creative strategy that targets diverse audiences with various creative elements within the same campaign.

You’ll understand why your creative strategy is everything when it comes to scaling your Meta ads. We’ll also cover key strategies that can help you scale your campaigns despite the ongoing Andromeda updates.

In This Episode:

Meta Andromeda update & testing strategies
Content diversification strategy: 10 different ad types explained
Results from one campaign, one ad set structure with Andromeda
The Fishbone Effect: How Meta distributes ad spend
When to pause high-spend, low-converting ads
Performance max with CAPI imports results

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with John Moran:

LinkedIn: https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://unbounce.com/pt/

https://www.activecampaign.com/

www.ActiveCampaign.com

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

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Before you spend another dollar on ads, you need to do your business math right. Download our Marketing Performance Indicators checklist to track the key metrics that accurately measure your marketing efforts.

Download the checklist here: https://www.tiereleven.com/mpi

Today’s case study is a perfect example of why such metrics matter more than your creative or targeting efforts. The client came to us with growth goals, though their business had been in decline for three years. About 60% of their revenue was coming from existing customers, but that segment was shrinking year over year.

Even with our top strategist, Ricardo Pouwels, deploying proven strategies, we weren't able to break through the tough competitive landscape. We shifted the budget from Google to Meta ads and focused on improving new customer acquisition metrics, but the client couldn't wait for the strategy to fully take effect.

You'll learn that marketing can't fix a fundamentally flawed business model. Tracking metrics like new customer acquisition cost (NCAC) can show progress even when overall revenue drops, but only with realistic expectations about recovery timelines that most businesses aren’t prepared to accept.

In This Episode:

Meet Tier11’s growth strategist, Ricardo Pouwels
Case study: Gardening niche client with a flawed business model
Challenges with Google Shopping and price competitiveness
How pricing issues contributed to the client’s decline
Testing new strategies: Meta Ad budget adjustments
What is the ideal timeframe for testing new marketing strategies?
Managing client expectations while saving a struggling business
Why a paid media strategy does not always work
What’s the best way to turn around a declining seasonal business?
Why didn’t we focus on email marketing to boost sales?
How to tackle business challenges with paid media

Want to learn how to calculate your NCAC?

Listen to our previous episode on NCAC:

https://podcasts.apple.com/sk/podcast/part-1-the-5-step-formula-to-determine-your-ncac/id1022441491?i=1000686217283

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ricardo Pouwels:

LinkedIn: https://nl.linkedin.com/in/ricardo-pouwels

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

www.ActiveCampaign.com

https://www.activecampaign.com/

https://unbounce.com/pt/

View Details

Ralph and Lauren sit down with Corey Quinn, Agency Growth Advisor and former CMO of Scorpion, to uncover the exact strategies that took a stalled $10–$20M agency and propelled it to over $100M in revenue. Corey reveals his “Dream 100” inspired outreach strategy, why DS (Dream Segment) and GBO (Greatest Business Outcome) are essential to focus, and how to build a repeatable system for landing high-value clients. If you run an agency, consultancy, or service business, this conversation will challenge the way you think about lead generation, positioning, and scaling — and give you the tactical blueprint to make your growth goals inevitable.

Chapters:

00:00:00 - Cliff jumps, private jets, and setting the stage for big growth
00:01:51 - Meet Corey Quinn: the agency growth strategist Ralph swears by
00:04:31 - From CMO to 10X revenue: the Scorpion success story
00:07:05 - The real challenges (and winning moves) behind a $100M leap
00:12:42 - Why deep specialization is your ultimate growth accelerator
00:18:09 - Building a culture that fuels operational excellence
00:20:50 - How the Deep Specialization Flywheel keeps momentum spinning
00:22:42 - Turning gifts into client magnets with outbound marketing
00:23:35 - From surprise packages to strategic outreach
00:23:58 - The secret psychology behind sending gifts that convert
00:26:28 - Reinventing outreach in a remote-first world
00:27:20 - Scaling your gift game without losing the personal touch
00:30:33 - Crafting irresistible, personalized gifts for dream clients
00:34:54 - Why relentless follow-up wins the biggest deals
00:40:07 - Wrapping up with a special offer you can’t ignore

LINKS AND RESOURCES:

Website
Anyone, Not Everyone
Get Your Marketing Performance IndicatorsTM Checklist Now!
Get Your nCAC Calculator Now!
Make Data Driven Marketing Decisions with Confidence
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://unbounce.com/pt/

View Details

What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months?

On today’s episode, we’re flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at Tier 11 that took a struggling business from $29k/month to $176k/month in revenue in less than half a year. (Download the case study here.) Ralph talks about customer acquisition amplification and walks us through the structure of each of the five levels of traffic. But the bottom line, he says, is the creative. “The creative makes the audience. If you match incredible audience and interspace targeting with incredible front end creative and messaging, game over. You own the internet as a marketer. Mix the two together, and it’s online marketing nirvana.”

Listen in to find out how to achieve this online marketing nirvana in your own campaigns.

Chapters:

00:00:00 - Kicking Off Perpetual Traffic with High-Energy Insights
00:00:46 - Celebrating Our Listeners & Their Game-Changing Feedback
00:01:32 - Case Study Teaser: 608% Revenue Explosion
00:02:17 - Ralph Burns Steps into the Hot Seat
00:03:08 - Unpacking the Secrets Behind the Case Study
00:08:19 - Why Creative Can Make or Break Your Ads
00:14:15 - Tracking Fixes & Powering Up with Conversions API
00:23:01 - Rolling Out the Traffic Harmonizer System
00:32:50 - Final Takeaways & Next Steps for Your Growth

LINKS AND RESOURCES:

Download the case study
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://unbounce.com/pt/

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://www.activecampaign.com/

View Details

Meta’s AI just rewrote the rules of digital advertising—without telling anyone. In this breaking episode of Perpetual Traffic, Ralph Burns and John Moran expose the stealth rollout of Meta's new AI-driven ad platform update: Andromeda. Learn how this algorithmic shift flips traditional ad strategies on their head and why relying on old tactics is a fast track to mediocrity. From GPU-fueled compute power to GEM (Generated Ads Recommendation Model), discover what Meta’s “superbrain” means for your creative strategy, budget allocation, and lead generation success. This isn’t just an update—it’s a total transformation. If you’re serious about scaling in 2025, you need to hear this.

Chapters:

00:00:00 - Meta Just Flipped the Script: Meet Andromeda
00:01:00 - The AI Revolution That’s Changing Your Ad Game
00:02:20 - Inside Meta’s Secret Weapon: The New Ranking Algorithm
00:05:45 - Why Meta’s Funnel Thinks Smarter Than You Do
00:07:35 - The New Playbook: Diversify or Die
00:10:03 - Andromeda Uncovered: What Meta Isn’t Telling You
00:12:11 - Smart Targeting Starts with Smarter Creative
00:18:56 - Real Results: What Happens When You Diversify Content
00:27:52 - What the Numbers Say About Your Ads
00:28:29 - How to Get More New Customers for Less
00:29:16 - Repeat It: Diversify or Die
00:30:01 - Algorithm IQ: Understanding How Meta Thinks
00:31:28 - Creative That Wins: Test, Iterate, Dominate
00:32:32 - When to Kill Your Ads—And Why It Works
00:35:01 - Case Study: Smarter Spend, Bigger Wins
00:35:46 - Using AI to Find Your Next Best Customer
00:42:59 - Mastering the Full Funnel (Without Wasting Spend)
00:47:09 - The Future Is Now: What Smart Marketers Do Next

LINKS AND RESOURCES:

Meta's Creative Strategy TikTok
Mark Zuckerberg just declared war on the entire advertising industry
Episode 718: [Case Study] Meta Andromeda Ads vs Amazon Ads: Who Wins?
AI Innovations in Meta's Ad Ranking Driving Advertiser Performance
Meta Andromeda: Supercharging Advantage+
Episode 234: The Ad Amplifier Super System For Facebook Ads
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://unbounce.com/pt/

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

View Details

If you're spending across Meta, Google, Amazon, and Shopify—but still unclear which channel is actually closing the sale—this episode is your roadmap to marketing clarity. Ralph Burns and John Moran break down a real Tier 11 case study that exposes how most businesses are flying blind when it comes to attribution. You’ll discover why traditional ROAS can lead you astray, how NAC and MER reveal true performance, and why “contribution” trumps “attribution” when it comes to scaling profitably. They also dive into how tools like CAPI Import and the Tier 11 Data Suite connect the dots across paid and organic touchpoints, helping brands unlock hidden revenue and cut wasted spend. Whether you're a Shopify powerhouse or a service-based business, this episode will change how you view your media mix—and give you the frameworks to invest with confidence.

Chapters:

00:00:00 – Kicking Things Off: What’s REALLY Fueling Your Sales?
00:01:01 – The Traffic You Ignore Might Be Closing Your Deals
00:01:33 – Inside a $100M Ad Account: What the Data Really Says
00:02:22 – The Dirty Truth About Marketing “Solutions”
00:02:58 – Ralph Gets Real About Creative That Converts
00:05:54 – Clean Data or Dead Spend: Your Choice
00:07:08 – Why Most Marketers Misread Growth Signals
00:15:43 – Amazon Showdown: Vendor vs. Seller Central Exposed
00:26:07 – How to Spot Wasted Ad Spend with One Metric
00:33:02 – Stop Confusing Attribution with Contribution (It’s Costing You)
00:35:18 – The Metric That Changes Everything About Ad Spend
00:36:01 – Why You're Probably Overspending on Brand Terms
00:36:56 – Performance Gaps Hiding in Plain Sight
00:37:43 – Case Study Reveal: What Changed After the Hire
00:38:45 – Amazon’s Hidden Influence on Your Shopify Store
00:39:16 – The Strategic Way to Manage Campaign Chaos
00:43:58 – When Google’s Automation Fights Your Results
00:46:46 – The “Feeder Strategy” You Should Be Using for Holidays
00:48:32 – Behind Closed Doors: Real Consulting Conversations
00:53:44 – Final Word: What to Do With All This Insight

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://unbounce.com/pt/

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

View Details

Ralph and Lauren take a bold look at a rising issue in modern marketing teams: is AI making your team dumber? Drawing from real-world agency experience, Lauren shares a transparent case study from her own business where AI tools like ChatGPT and Jasper created an illusion of productivity but resulted in lackluster, surface-level insights. The discussion tackles how over-reliance on AI can quietly erode critical thinking, replacing strategic interpretation with generic output that “feels” complete but misses true business impact. You’ll learn why being “human in the loop” matters, how to train your team to use AI as a collaborator—not a crutch—and why tools should ask better questions instead of just giving faster answers. This episode is a must-listen for any marketing leader, CMO, or founder using AI to scale without sacrificing intelligence, creativity, and judgment.

Chapters:

00:00:00 - Kickoff & A Powerful Shoutout to Steve Sims
00:02:21 - AI in Marketing: Game-Changer or Risk?
00:04:26 - When AI Fails: A Shocking Case Study
00:08:06 - Critical Thinking vs AI: Who Wins?
00:13:24 - Smart Fixes & What’s Next for Teams
00:25:52 - Final Takeaways & Must-Have Resources

LINKS AND RESOURCES:

Get Your Marketing Performance IndicatorsTM Checklist Now!
Get Your nCAC Calculator Now!
Get Your nCAC Calculator Now!
Make Data Driven Marketing Decisions with Confidence
The AI-Driven Leader: Harnessing AI to Make Faster, Smarter Decisions
Go for Stupid: The Art of Achieving Ridiculous Goals
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

https://unbounce.com/pt/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

View Details

Ralph Burns and Lauren Petrullo reveal seven proven upselling strategies to dramatically boost your new average order value (NAOV) and customer lifetime value (LTV). Using real examples from the beauty, CPG, and supplement industries, they break down how to effectively implement pre-purchase, mid-purchase, and post-purchase upsells—including bundling, subscribe-and-save options, thank-you page offers, and value-driven incentives—without disrupting the customer journey. You'll learn how brands like Amazon, Apple, and Dollar Shave Club use upsells to increase profits by 35% or more, and how to apply these same tactics to your business in time for Q4. Whether you're an e-commerce operator, digital marketer, or service provider, this episode is your upsell playbook for adding more value, converting smarter, and scaling revenue fast—all without selling “a bunch of crap.

Chapters:

00:00:00 - Welcome to Perpetual Traffic: Let’s Talk Profit
00:00:26 - What Is nAOV and Why It Changes Everything
00:01:47 - Q4 is Coming—Are Your Nets Fixed?
00:04:45 - Unlock More Revenue with Strategic Upsells
00:04:55 - The Cross-Sell vs. Upsell Showdown
00:06:17 - Real Upsell Examples That Actually Work
00:15:38 - Why Subscription Upsells Are Profit Goldmines
00:19:51 - Incentives That Get Customers to Say “Yes!”
00:21:22 - Beauty Brand Deep Dive: Mascara That Converts
00:22:14 - What Makes a Great Cross-Sell Strategy?
00:22:56 - Bundles That Boost AOV Instantly
00:23:42 - High-Impact Upsell Techniques You Can Steal
00:24:47 - Overcoming Common Upsell Roadblocks
00:26:06 - Inside Tier 11’s Client Wins
00:28:12 - Use Popups for Pre-Cart Upsells? Yes—Here’s How
00:34:22 - The Art of Post-Purchase Upselling
00:38:30 - Final Takeaways to Maximize Your Profit

LINKS AND RESOURCES:

Marketing Performance Indicators Checklist
New Customer Acquisition Cost Calculator
Get Your nCAC Calculator Now
Tier 11 DataSuite
5 Forces
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://unbounce.com/pt/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://www.activecampaign.com/

View Details

Ralph Burns and Lauren Petrullo unpack 6 brilliant cross-sell plays designed to immediately lift your new Average Order Value (nAOV) in this masterclass on post-purchase optimization. Ralph and Lauren break down how to implement cross-sells that convert, define essential metrics like NCAC and nAOV, and share real-world tactics currently in use at Tier 11. If you’re focused on maximizing customer LTV and dialing in your funnel economics, this episode delivers the actionable framework you’ve been looking for.

Chapters:

00:00:00 - Ready to Raise Profits? Let’s Go
00:00:56 - What Is nAOV and Why It Matters
00:02:54 - Why Most Marketers Miss This Metric
00:06:11 - Cross-Sells That Print Cash
00:08:39 - Real Wins from Real Brands
00:11:20 - Keep Customers Buying Again and Again
00:16:59 - The Showdown: Cross-Sell vs. Upsell
00:18:45 - 6 Power Plays to Boost nAOV
00:18:48 - How to Pick & Price Like a Pro
00:27:10 - Perfect Timing for Maximum Conversions
00:29:36 - Test, Learn, Optimize, Repeat
00:31:55 - Go Use This – Start Today

LINKS AND RESOURCES:

Get Your Marketing Performance IndicatorsTM Checklist Now!
Get Your nCAC Calculator Now!
make data driven marketing decisions with confidence
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://unbounce.com/pt/

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

View Details

In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal injury law firm. They emphasize the importance of emotive copywriting, a prominent phone number, and urgent call to action to boost conversions. Utilizing authentic user-generated content (UGC) relevant to the target audience is also highlighted. The hosts stress simplicity in advertising, understanding the target audience, and crafting resonant messaging. They delve into traffic harmonization, employing multiple platforms and targeting strategies for maximum ad effectiveness. Listeners are provided with specific examples and timestamps, facilitating easy application of these concepts to their own digital marketing efforts.

Chapters:

00:00:00 - Welcome to Perpetual Traffic
00:00:02 - The Case Study That Changed Everything
00:01:44 - Unveiling Creative Strategies: Steps 3 and 4
00:02:11 - Unlocking the Power of Avatars and Messaging
00:04:44 - Tailored Strategies for Each Platform
00:08:56 - Inside the Creative Lab: Game-Changing Insights
00:17:05 - Mastering Landing Page Optimization for Maximum Impact
00:21:51 - How We Achieved Results: The Full Story
00:23:36 - Wrapping Up: Final Thoughts and Your Next Step

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://www.activecampaign.com/

View Details

In this must-listen rebroadcast, Ralph Burns and Kasim Aslam break down a game-changing case study that reveals how combining Google’s deep data insights with Meta’s evolving ad algorithm can slash your cost per signed case to under $2,000 — a gold standard in personal injury law. Ralph and Kasim share how Tier 11’s refined Conversion Engine taps into Google’s 72 million (or more) data points to pinpoint high-intent leads at exactly the right moment. Even if you’re not in PI law, you’ll discover a tactical blueprint for blending paid search and social ads to secure more of your dream clients — while future-proofing your marketing against shifting ad platforms.

Chapters:

00:00:00 - Kickoff & Why This Episode Matters
00:00:37 - What Makes This Case Study a Game-Changer
00:02:13 - Winning Ad Tactics & Eye-Opening Results
00:05:34 - Behind the Scenes: How It Really Worked
00:11:28 - Roadblocks We Hit & How We Crushed Them
00:20:07 - How We Tracked Every Dollar Like a Hawk
00:23:07 - Cracking CPA: Real Estate Edition
00:24:36 - Why Data Tracking Can Make or Break Your Growth
00:27:36 - Tapping Into Google’s Goldmine for PI Law Wins
00:32:36 - Secret Sauce: Offline Conversions that Scale
00:40:34 - Big Takeaways & How to Use This in Any Industry

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://www.activecampaign.com/

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In this special crossover episode, Ralph Burns takes the hot seat outside of Perpetual Traffic — guesting on the Cashflow Kings podcast with hosts Scott Brandley and DJ Sprague. Together they break down why your NCAC (New Customer Acquisition Cost) is the single most overlooked but mission-critical number in your business. Ralph explains how top e-commerce CEOs and growth marketers win by outspending the competition profitably, why so many 8-figure brands still get this wrong, and how you can finally tie NCAC to real revenue growth. If you want to scale smarter and protect your margins, don’t miss this behind-the-scenes look at Ralph’s playbook for dominating your market.

Chapters:

00:00:00 - Welcome to Perpetual Traffic: Let’s Dive In
00:00:16 - Meet Cashflow Kings: The Conversation Begins
00:00:56 - Why Customer Acquisition Cost Will Make or Break You
00:03:59 - Who’s Here: Ralph Burns Joins the Kings
00:04:58 - NCAC Explained: The Secret Metric for Growth
00:08:55 - How to Find Your NCAC Without Guessing
00:30:06 - The Real Math: Calculating Net Acquisition Cost
00:30:37 - Hidden Costs: Don’t Forget Your Ops Expenses
00:31:37 - Set Smart Profit Margins & Win on CAC
00:32:20 - Proven Tactics to Drive NAC Down
00:34:35 - Protecting Profits: Why Margins Matter More Than Ever
00:37:54 - How to Lift AOV Without Adding Friction
00:45:01 - Bundles & Irresistible Offers That Sell Themselves
00:48:37 - Ralph’s Final Word: The Million Dollar Takeaway

LINKS AND RESOURCES:

Get Your nCAC Calculator Now!: https://www.tiereleven.com/ncac
Cashflow Kings on Facebook: https://www.facebook.com/cashflowkingspodcast
Shopper Approved: https://www.shopperapproved.com/
make data driven marketing decisions with confidence: https://www.tiereleven.com/what-we-do/data-suite
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://unbounce.com/pt/

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

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In this episode of Perpetual Traffic, Ralph and Lauren are joined by Val Riley, Vice President of Marketing and Strategy at Unbounce, to tackle the latest disruptions in Google Ads' AI Max landing page requirements. As AI continues to reshape digital marketing, these changes could significantly impact how you design and optimize landing pages for Google Ads. This episode dives deep into practical strategies and insights to adapt to the new landscape and overcome the challenges presented by these updates.

Chapters:

00:00:00 - Kicking Off the Perpetual Traffic Podcast
00:01:56 - Meet Today’s Game-Changer: Val Riley from Unbounce
00:02:41 - Val Riley’s Path to Unbounce: From Start-Up to Industry Leader
00:04:17 - Google’s Hidden Updates: What You Need to Know
00:06:43 - Why User Experience is the Secret Sauce in Ad Success
00:08:09 - Supercharging Ad Performance with AI Max
00:17:26 - Crafting Landing Pages That Drive E-commerce Success
00:25:06 - Unlocking the Power of Custom Templates for Agencies
00:25:40 - E-commerce Landing Page Templates You’ll Love
00:28:12 - Mastering Cross-Selling: Smart Strategies for More Sales
00:29:17 - Proven Tactics to Maximize Conversions on Your Landing Pages
00:34:30 - Winning Marketing Strategies to Stay Ahead of the Competition
00:38:01 - Dive Into Unbounce’s Best Templates and Categories
00:40:42 - Wrapping Up: The Key Takeaways You Can't Miss

LINKS AND RESOURCES:

Deliver the most relevant ad across surfaces
Episode 707: Decode Google’s New Diabolical Landing Page Changes with Tas Bober
Val on LinkedIn
Unbounce on LinkedIn
Landing Pages and Templates
Oli Gardner Unbounce videos
Tier 11 Data Suite
SUPERCHARGE YOUR MARKETING ROI
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://www.activecampaign.com/

https://unbounce.com/pt/

https://www.activecampaign.com/

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Ralph and Lauren break down the exact Most Valuable Activity (MVA) method that helped them triple their Spanish YouTube subscribers in just 30 days — without spending more on ads. From behind-the-scenes bloopers to real talk on Gen Z team management and daily goal setting, they reveal how a simple shift in focus can transform your channel growth. Tune in for tactical steps and raw insights you can implement today to scale faster with the same resources.

Chapters:

00:00:00 - Kickoff: Meet Ralph & Lauren
00:00:47 - Unlocking MVAs: Your Secret Growth Lever
00:01:22 - Millennials & Gen Z: Challenge or Cheat Code?
00:06:38 - Real-Life Win: 3X Spanish YouTube Subs
00:08:49 - Bring MVAs to Life in Your Team
00:15:36 - Daily Check-Ins: The Performance Edge
00:27:53 - Big Takeaways & Action Steps

LINKS AND RESOURCES:

Perpetual Traffic in Spanish
SUPERCHARGE YOUR MARKETING ROI
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://unbounce.com/pt/

https://www.activecampaign.com/

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Ralph and John return to the "performance kitchen" to unpack a radical shift in digital advertising strategy. Discover why ungated webinar content, pre-click education, and native storytelling inside ad sets are outperforming traditional funnel tactics. John breaks down how a $120 glove brand scaled with a sub-$20 CPA—without touching the campaign for over a month—and why Meta's Andromeda update is forcing advertisers to master content, not just structure. If you're still gating your best material, you're already behind. This is the future of Meta ads—and it starts with feeding the feed, not the funnel.

Chapters:

00:00:00 - Inside the Perpetual Traffic Machine
00:00:09 - What’s Cooking in the Ad Lab Today
00:00:38 - Why One Ad Style Won’t Cut It
00:01:26 - Meta’s AI Is Now Selling for You
00:02:28 - Your New Ad Grid Game Plan
00:04:37 - Welcome to the Performance Kitchen
00:06:09 - Andromeda Changed Everything—Here’s How
00:10:21 - This Glove Ad Crushed It
00:17:34 - Pre-Click Education = More Conversions
00:19:51 - Turn Old Content into Ad Gold
00:21:16 - Gated Content Is Killing Your Ads
00:23:34 - Ads That Educate, Ads That Convert
00:29:53 - Do Media Buyers Still Matter?
00:32:58 - Scale Smart: One Campaign, No Tweaks
00:39:33 - What’s Next in the Ad Evolution?

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://www.activecampaign.com/

https://unbounce.com/pt/

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Lauren Petrullo, founder of Mongoose Media, dives deep into her revolutionary "Email Triage" strategy—an AI-enhanced approach to onboarding emails that radically departs from stale templates. Learn how she reengineers the traditional 5–14 email sequences into dynamic, ultra-relevant pathways that scale personalization without sacrificing automation. Whether you're running an eComm brand, SaaS startup, or B2B agency, this episode will challenge how you welcome leads and redefine your first impression. Tune in to discover how relevancy rules, and why your welcome email might just be your most powerful sales tool yet.

Chapters:

00:00:00 - Kicking Off with Lauren’s Takeover of Perpetual Traffic
00:00:41 - Why “Email Triage” Will Change Everything You Know About Onboarding
00:02:27 - The Secret Sauce: Why Relevancy Beats Automation Every Time
00:05:10 - Turning Cold Leads into Superfans with Personalized Sequences
00:07:27 - What Happens When They Ghost You? Unsubscribes Done Right
00:10:05 - Don’t Miss This: How to Wow Returning Customers from Email #1
00:12:13 - Spotting the Serial Sign-Uppers — And Winning Them Back
00:18:06 - Desktops vs. Mobile: How Device Data Powers Smarter Emails
00:19:55 - Level-Up Time: Inside the Most Advanced Triage Tactics We Use
00:21:34 - Crafting Hyper-Personalized Journeys at Scale
00:21:59 - “Proof of Life” Emails: The Oddly Effective Trigger You’re Ignoring
00:23:44 - Beyond the Inbox: Why SMS + Email = Maximum Engagement
00:27:13 - Boosting Open and Click Rates Without a Subject Line Trick
00:35:03 - They’re Not Clicking — Now What? Ninja Moves for Dead Leads
00:40:47 - Wrapping with a Challenge: Rethink Your Email Game & Join the Community

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

https://unbounce.com/pt/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

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Are your B2B ads mysteriously tanking on Google? In this explosive episode, Ralph and Lauren sit down with landing page expert Tas Bober, founder of The Scroll Lab by Delphinium, to unpack Google’s stealth February 2025 landing page compliance update—a change that’s silently sabotaging paid traffic across the board. Tas reveals how Google’s AI is now judging your UX with teacher-level scrutiny, how rage scrolling signals are reshaping campaign performance, and why navigation and anchor links are now critical for survival. You'll learn how to fix ad-to-landing page misalignment, boost conversion with smart layout shifts, and adopt “consumption rate optimization” as your new metric for success. Packed with anchor nav hacks and a case study showing a 265% lift in purchases, this episode is your no-BS blueprint for keeping your B2B funnel Google-proof.

Chapters:

00:00:00 - Kicking Things Off on Perpetual Traffic
00:00:22 - What Our Listeners Are Saying
00:02:04 - Meet Tas Bober: The Landing Page Strategist
00:02:45 - The Google Update No One Saw Coming
00:04:42 - Why Relevance and UX Now Rule Ads
00:07:00 - What Makes a Landing Page Actually Work
00:09:16 - Ignore Google's Changes? Here's What Happens
00:13:57 - Smart Ways to Build Pages That Convert
00:19:13 - Picking the Right Tools for the Job
00:21:33 - What This Google Update Really Means
00:22:10 - How to Stay Google-Compliant in 2025
00:27:09 - Crushing Objections Before the Sales Call
00:29:01 - Why Relevance Is Your Ultimate Differentiator
00:35:25 - Personalization + Dynamic Pages = Scalable Wins
00:38:57 - The 4 Core Pages Every B2B Brand Needs
00:42:08 - Final Takeaways and Where to Learn More

LINKS AND RESOURCES:

Tas Bober on LinkedIn
The Scroll Lab
make data driven marketing decisions with confidence
The 5 Forces System
SUPERCHARGE YOUR MARKETING ROI
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Unbounce - Code PT10off

Free Snapchat Credits

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Ralph and Lauren welcome back Scott Desgrosseilliers, CEO of Wicked Reports, to dive into the biggest frustrations plaguing marketers today: accurate attribution. Scott unveils his brand-new “5 Forces” framework, a methodology born out of frustration, testing, and maybe a little time on the toilet—but designed to help marketers and entrepreneurs unlock hidden revenue from their existing data. You’ll learn why most attribution models fail, what metrics actually drive profits, and how to stop flying blind in your media buying decisions. If you’re running multi-million dollar ad spends or just looking to scale smarter, this episode delivers real-world strategies you can implement today.

Chapters:

00:00:00 - Kicking Off with Ralph, Lauren, and a Dash of Chaos
00:00:25 - Pandemic Flashbacks and Entrepreneurial Resilience
00:03:33 - Why Most Marketers Are Still Struggling with Attribution
00:05:05 - The Wild Origin Story of the Five Forces Framework
00:08:17 - Breaking Down the Five Forces That Will Transform Your Ad Game
00:24:04 - How Long Should You Wait to See Real Marketing Results?
00:28:35 - Lifecycle Marketing: Unlocking Hidden Growth in Your Funnel
00:28:59 - Setting Sales Benchmarks That Actually Mean Something
00:29:52 - What Most Marketers Forget to Factor In (That Could Kill ROAS)
00:31:56 - Decision Logs: The Secret Weapon for Smarter Ad Budgets
00:37:49 - Tweaking Traffic, Budget, and Creative for Maximum Impact
00:43:23 - Not All Customers Are Created Equal—Here’s Why That Matters
00:46:21 - Final Thoughts: Why the Five Forces Aren’t Just Theory

LINKS AND RESOURCES:

Unlock Marketing Clarity with The 5 Forces System
Tier 11 Data Suite
5 Forces AI
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Unbounce - Code PT10off

Free Snapchat Credits

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Meta Ads are evolving—and if you’re still clinging to Advantage+ Shopping campaigns, you’re already behind. In this high-impact episode, Ralph Burns and John Moran pull back the curtain on their $4M+ test using Meta’s new Advantage+ Sales Campaigns, breaking down what’s working right now in the face of Meta’s June 25th switchover. You’ll hear why "one campaign, one ad set, 50 ads" is more than just a tactic—it’s the future. Whether you’re running a low-volume brand or managing high-ticket spends, this episode is your tactical field guide to staying ahead of Meta’s automation curve. Plus, discover how John’s 3-month test is outperforming traditional structures—and how you can apply it today.

Chapters:

00:00:00 - Kicking Things Off (and Yep, Ralph Has COVID)
00:00:34 - Why This Episode Might Just Blow Your Mind
00:00:51 - The Underdog Ad Account That Surprised Everyone
00:01:20 - What You Really Need to Know About Advantage+ Sales
00:02:02 - Meta's Big Shift: Are You Ahead of the Curve?
00:03:36 - Enter John Moran: The Ad Scientist in Flannel
00:05:32 - The Death of Advantage+ Shopping (and What’s Replacing It)
00:07:09 - The $4M Test: Here’s What Actually Worked
00:13:59 - Cracking the Code on Creative + Targeting Combos
00:21:02 - Scaling Smart: What the Data’s REALLY Telling Us
00:31:48 - Raw, Real, and Revolutionary Marketing Tactics
00:32:49 - The Feeder Strategy: Turning Cold Leads into Cash
00:33:44 - Ask Us Anything: Let’s Get Tactical
00:34:01 - What the Heck Is "Vibe Marketing"? (And Why It Matters)
00:35:22 - Why Creative Isn’t Just King — It’s the Whole Kingdom
00:39:48 - Plug-and-Play Tactics for Ecomm, SaaS, and Beyond
00:46:40 - Campaign Surgery: What to Fix, What to Ditch
00:59:54 - Wrap-Up, Resources, and What to Do Next

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Snapchat Credits

Unbounce - Code PT10off

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Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.

Chapters:

00:00:00 - Welcome to the Perpetual Traffic Podcast
00:00:35 - The Wild Rise of AI in Video Content
00:02:04 - Is Human Video Dead? The Future of AI Creation
00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails
00:05:31 - SEO Flashbacks and What AI is About to Break
00:11:30 - Behind the Curtain: AI Tools That Actually Work
00:12:33 - Turning Prompts Into Profit: Smarter Content With AI
00:14:28 - Airtable Hacks That Supercharge Your Workflow
00:16:42 - Why AI Alone Will Tank Your Audience Targeting
00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance
00:18:17 - CMOs, Here’s Where AI in Marketing is Headed Next
00:19:59 - How Pro Editors Use AI Without Losing the Plot
00:22:08 - Um, Wait—Do Imperfections Build Trust?
00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity
00:26:30 - Final Takeaways, Laughs, and Where to Find Ian

LINKS AND RESOURCES:

Video Case Story
Connect with Ian on LinkedIn
YouTube: Video Case Story
Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Unbounce - Code PT10off

Free Snapchat Credits

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Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn’t enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from awareness to purchase without relying on traditional ad clicks. Whether you’re struggling with attribution, unsure if your video efforts are paying off, or looking for a smarter way to use customer testimonials, this episode delivers the insights you need to turn video into your most powerful sales tool.

Chapters:

00:00:00 - Kicking Off Perpetual Traffic: Why Video is the Future of Sales
00:00:39 - Meet Ian Garlic: The Mastermind Behind High-Converting Videos
00:01:10 - The Secret to Using Video to Drive More Sales
00:02:58 - Mapping Your Customer’s Journey for Maximum Conversions
00:03:28 - AI, Marketing, and Sales: The Game-Changing Connection
00:04:46 - The Truth About Creating Videos That Actually Work
00:07:10 - How to Use YouTube to Explode Your Business Growth
00:08:35 - Turning Your Sales Funnel into a Conversion Machine with Video
00:17:53 - Why Most Businesses Ignore Post-Purchase Engagement (And Why It’s a Huge Mistake)
00:22:28 - The Power of Fear in Marketing and How to Use It Ethically
00:23:16 - The Four Must-Have Videos Every Business Needs
00:23:58 - The Hidden Conversion Leaks Costing You Sales
00:24:05 - The Perpetual Traffic Formula for Video Success
00:24:14 - How to Craft Video Case Stories That Sell for You
00:25:05 - Where Video Fits Into Your Sales Funnel for Maximum Impact
00:27:00 - Why FAQs and Process Videos Are Secret Sales Weapons
00:35:40 - The Ugly Truth About Most Sales Funnels (And How to Fix Yours)
00:40:02 - Final Takeaways and Where to Learn More

LINKS AND RESOURCES:

Video Case Story
Connect with Ian on LinkedIn
YouTube: Video Case Story
Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Snapchat Credits

Unbounce - Code PT10off

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Ralph Burns takes you inside a real Tier 11 agency call to reveal three groundbreaking ways his team is leveraging AI to supercharge Meta and Google ad accounts, streamline client reporting, and fast-track campaign buildouts. From using ChatGPT to rapidly generate Google Ads copy and keyword suggestions to integrating AI into agency-wide reporting frameworks, this episode delivers real, tactical insights you can implement right away. Stick around for the bonus AI method at the end — a client reporting trick that’s not just effective, it’s shockingly simple.

If you're a media buyer, internal marketing lead, or agency owner looking for a competitive edge using AI, this is a must-listen.

Chapters:

00:00:00 – Dive Into Perpetual Traffic: AI Secrets Start Now
00:00:25 – Unlocking the Future: How Tier 11 Uses AI to Scale Smarter
00:02:00 – “Quick & Dirty” Google Ads? Watch ChatGPT Build It in Real-Time
00:07:48 – Imagery That Sells: How the Creative Team Taps AI for Visual Gold
00:09:09 – Turning Strategy Into Scale: Meet the Custom GPTs Behind the Campaigns
00:14:08 – Numbers Don’t Lie: Using AI to Decode Client Data Like a Pro
00:15:09 – AI Builds a Killer Careers Page? Yep, It Just Happened
00:22:01 – The Bonus Hack + What This Means for Your Next Campaign

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Snapchat Credits

Unbounce - Code PT10off

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Ralph and Lauren dive deep into the evolving role of AI within Meta’s ecosystem—particularly focusing on the implications of Meta’s $65 billion AI investment and the practical rollout of Llama and Meta’s in-app AI assistant. Lauren reports live from Virginia, where she’s attending a Congressional discussion on AI’s impact on small businesses, bringing front-line insights straight to Perpetual Traffic listeners. From personalized Meta AI chats in WhatsApp to the transformative potential for small business owners and media buyers, this episode unpacks where AI is heading—and how you can get ahead of it before your competition does. Expect real-world application, future-facing predictions, and a few bowling pins dropped in the name of progress.

Chapters:

00:00:00 - Kicking Off with Ralph & Lauren
00:00:35 - Lauren Goes Bowling… On-Air
00:01:29 - Behind Closed Doors: Congress Talks AI
00:02:24 - Meta Drops $65B on AI
00:02:48 - AI That Actually Knows You
00:05:00 - When Meta Becomes Your Therapist
00:05:37 - Hacking Personal Growth with AI
00:13:38 - Inside Meta’s AI App Secrets
00:17:24 - Writing Prompts That Get Results
00:29:44 - AI Meets Ads Manager: What’s Coming
00:30:04 - Wrap-Up + What's Next on PT

LINKS AND RESOURCES:

Llama 4: Leading intelligence.
Meta AI
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Unbounce - Code PT10off

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Ralph Burns and Lauren Petrullo dive into the “ugly duckling” of digital advertising: tracking. Lauren reveals her own messy Meta event setup and why that mistake—yes, even from a pro—could be sabotaging your campaigns. Learn why placing a pixel isn’t enough, what event match quality (EMQ) really tells Meta, and how CAPI fixes data loss issues caused by browser-side limitations. This is Part 1 of a 3-part tracking mini-series... and it starts with full transparency and a touch of public flogging.

Chapters:

00:00:00 - Cracking Open the Perpetual Traffic Vault
00:01:31 - Why Bad Tracking Kills Great Marketing
00:02:58 - Meta's Bold AI Vision (and Why It Matters)
00:04:47 - The Data Black Hole of Flexible Ads
00:06:53 - From Pixels to Prediction: How Ad Networks Evolved
00:10:57 - Your Official Invite to the 3-Part Tracking Overhaul
00:14:28 - How to Set Up Tracking Without Breaking Your Brain
00:15:53 - Which Data Source Should You Actually Trust?
00:15:59 - The Truth About Pixel vs. Dataset IDs
00:17:04 - Don’t Just Place Events—Place Them with Purpose
00:17:27 - Next-Level Pixel Installs (That Don’t Break Your Site)
00:23:44 - What Your EMQ Score Is Really Telling Meta
00:25:05 - The Showdown: Browser Events vs. CAPI
00:28:48 - Fix Your Errors Before They Cost You More
00:30:01 - Wrapping Up... and What’s Coming Next

LINKS AND RESOURCES:

About standard and custom website events
Specifications for Meta Pixel standard events
About the flexible ad format
Get Your nCAC Calculator Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Unbounce - Code PT10off

Free Snapchat Credits

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Ralph Burns welcomes back creative powerhouse Lauren Schwartz, Paid Media Creative Expert and founder of The Loft 325. Together, they break down the 3-Step Creative Formula that’s generating massive results for beauty and wellness brands in a hyper-competitive ad landscape. Lauren reveals how to audit creative, identify conversion gaps, and scale customer acquisition using a proven process. Whether you manage seven-figure accounts or are just getting started, this episode offers actionable advice rooted in real-world campaign wins.

Chapters:

00:00:00 - Kicking Off the Beauty Domination Series
00:00:29 - Why Beauty Brands Need This Now
00:00:55 - Creative: Your Brand’s Secret Weapon
00:02:23 - What Clients Get Wrong (and Right)
00:03:56 - The Formula Behind Winning Creatives
00:07:05 - Is Your Brand Speaking Consistently?
00:10:29 - Where Social + Paid Ads Fall Apart
00:21:00 - Inventory Meets Identity: Your Hidden Advantage
00:21:37 - How to Fix Your Creative Library
00:22:39 - Are Your Ads and Socials Aligned?
00:25:24 - Mobile First? Or Mobile Failing?
00:28:05 - Where Your Ad Strategy is Leaking Money
00:31:14 - Find the Frizz: Pain Points That Convert
00:36:27 - Don’t Just Sell — Stand Out
00:39:46 - Final Takeaways to Win With Creative

LINKS AND RESOURCES:

ACTUAL Data Driven Creative
Scale Your Beauty Brand Without Wasted Spend
OCOA Beauty
OCOA Beauty on Instagram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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Ralph Burns and Lauren Schwartz return for the third installment of the Beauty Brand Scaling Series—and it’s their most tactical one yet. They pull back the curtain on the exact creative strategies that consistently scale 7- and 8-figure beauty brands. You’ll hear how brands fall into the trap of choosing aesthetics over performance—and why that’s costing them real revenue. Ralph breaks down why creative is the biggest gear in Tier 11’s conversion engine, while Lauren shares how their system blends brand consistency with ROI-driven ad execution. This isn’t theory—it’s the framework that’s actively transforming campaigns right now. If you’re in beauty, ecommerce, or just hungry for creative that actually converts, this episode is your blueprint.

Chapters:

00:00:00 – Kicking Things Off: Why This Episode Will Shift Your Beauty Brand Mindset
00:00:46 – Meet the Creative Powerhouse Behind the Beauty Scaling Breakthrough
00:01:09 – Why Creative Isn’t Just Important—It’s the Core of Media Buying Success
00:02:04 – Beauty Brands Are Struggling… Here’s What They’re Doing Wrong
00:05:42 – How One Beauty Brand Went from 'Pretty' to Profitable
00:07:54 – Are Your Ads Speaking to Real Pain Points or Just Looking Cute?
00:17:53 – Cracking the Code for Curly Hair: One Creative Doesn’t Fit All
00:20:34 – Want Better Ads? Start by Knowing What Your Customer Hates
00:21:25 – Stop Guessing—Here’s How Winning Creatives Actually Evolve
00:22:40 – The Creator Choice That Can Make or Break Your Brand’s Trust
00:24:04 – Before & After That Converts: The Secret to Visual Storytelling
00:26:08 – Text Overlays & Proof: The Subtle Art of Scrolling-Stopping Credibility
00:33:17 – If Your Website Doesn’t Convert, Your Ads Are Wasted—Here’s the Fix
00:37:26 – Wrap Up: What This Case Study Reveals About Scaling Smart in 2025

LINKS AND RESOURCES:

ACTUAL Data Driven Creative
Scale Your Beauty Brand Without Wasted Spend
Bellissima
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this special Tier 11 lab episode, Ralph Burns and John Moran pull back the curtain on a powerful new Meta ad tactic: the CAPI import strategy. Learn how to eliminate costly data duplication, master new customer acquisition cost (NCAC) tracking by individual SKU, and scale your Advantage+ campaigns using a two-ad-set system that blends testing and scaling. If you’re running Meta or Google Ads and want accurate reporting, optimized spend, and smarter campaign architecture, this is the episode to study.

Whether you're a CMO managing complex eComm portfolios or a media buyer navigating messy data, this one's packed with Tier 11's real-time breakthroughs—tested with their own money before hitting client campaigns.

Chapters:

00:00:00 - Dive Into the Latest from Perpetual Traffic
00:01:06 - Meet John Moran & the Game-Changing CAPI Import Shift
00:02:19 - Killing Duplicate Data: The Key to Smarter Ad Spend
00:04:09 - How Advantage+ and NAC Unlock Scalable Profits
00:07:11 - Inside the Lab: Strategy Shakeups and Bold Rebrands
00:09:22 - Real Ad Results: Behind-the-Scenes of a Meta Campaign Makeover
00:22:04 - Breaking Down Meta’s New Campaign Framework
00:34:19 - Creative Testing: What’s Actually Working Right Now
00:34:57 - Perry Belcher's Email Playbook That Still Prints Money
00:35:39 - The Secret Sauce: Layering Strategies for Maximum Impact
00:36:00 - Your Weekly Traffic Fix + Hot Seat Q&A Begins
00:37:30 - How to Capture Distressed Seller Leads (The Smart Way)
00:41:54 - Unlocking the Power of the Feeder Strategy
00:43:35 - Winning in High CPC Markets Without Burning Cash
00:46:16 - How Small Brands Can Dominate with Feeder & Meta
00:49:58 - YouTube Meets Demand Gen: The Feeder Funnel 2.0
00:58:51 - Cracking the Code on Standard Shopping Optimization
01:02:18 - Wrap-Up: Big Takeaways & What's Coming Next

LINKS AND RESOURCES:

About deduplication for Meta Pixel and Conversions API events
Matt Apps - Executive Producer
The MAJOR Meta Advantage+ Changes You Must Know
The Billionaires Club
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren pull back the curtain on Meta’s latest Advantage+ transformation, powered by the underreported Andromeda algorithm. With Meta silently replacing manual campaign controls with full automation, the hosts dive into what this shift means for media buyers, business owners, and performance marketers. From breaking down Advantage+ Shopping's evolution to analyzing its strategic implications for ad spend and conversion optimization, Ralph and Lauren explain why understanding Meta’s AI is now mission-critical. If you're managing Meta ads in 2025, this episode is your wake-up call.

Chapters:

00:00:00 – Dive Into the Chaos: Welcome to the Professional Traffic Podcast
00:01:33 – The Truth About Meta’s Advantage+ and the Stealthy Andromeda Rollout
00:03:17 – Hot Takes: Our Raw Reactions to Meta’s Automated Future
00:05:28 – Meta’s $65 Billion Bet on AI—What It Really Means for Advertisers
00:07:42 – Tariffs, Tension & Traffic: Why It’s Time to Diversify Beyond Meta
00:11:41 – Beyond the Big Two: Alternative Ad Networks You Shouldn’t Ignore
00:17:30 – Snapchat Isn’t Dead: Surprising Wins and What the Data Shows
00:19:23 – TikTok’s Rise and the Platforms Quietly Dominating the Feed
00:21:00 – Dollars and Downloads: The Platforms Driving Real Economic Growth
00:21:09 – Threads is Blowing Up—Here’s What That Means for Marketers
00:22:03 – Personalized Ads That Don’t Suck: Cracking the Relevance Code
00:23:06 – Wait, Did We Just Say PornHub? The Untapped Traffic Opportunity
00:24:15 – Can Threads Deliver Ad Results? Here’s the Smart Way to Find Out
00:25:25 – TikTok’s Secret Superpower: B2B Lead Gen Done Right
00:30:02 – Lead Quality Over Quantity: How to Actually Score Buyers
00:31:07 – Mic Drop: Final Thoughts, Must-Know Takeaways, and Show Notes

LINKS AND RESOURCES:

Meta Andromeda: Supercharging Advantage+ automation with the next-gen personalized ads retrieval engine
Meta to spend $65B on AI in 2025, Zuckerberg says
Episode 693: How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge REVEALED!
Episode 691: The MAJOR Meta Advantage+ Changes You Must Know
Episode 660: 3 Astonishing New Features on TikTok You Didn’t Know About…Until Now
Episode 629: (Part 2)How to Use TikTok Ads The Right Way to Grow Your Business
Episode 627: How to Use TikTok Ads The Right Way to Grow Your Business
Get Your nCAC Calculator Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren sit down with Chris Martinez—founder of Bloom Partners and architect behind Agency Freedom Live—to expose what’s really wrong with the digital marketing agency space. With over a decade of experience, Chris shares hard-earned lessons on how bloated promises, shallow metrics, and lack of accountability are destroying agency reputations. If you're tired of BS and ready to scale your agency the right way—with real metrics and leadership that delivers—this episode is your roadmap. Discover how to stand out in a sea of scammers, earn client trust, and transform chaos into clarity.

Chapters:

00:00:00 – Kicking Off with Ralph & Lauren: You’re Not Gonna Want to Miss This One
00:01:17 – Meet Chris Martinez: The Agency Leader Disrupting the Status Quo
00:01:51 – Why Most Agencies Are Broken (And What Needs to Change Now)
00:06:12 – The Numbers That Actually Matter If You Want to Scale Profitably
00:11:58 – How to Stop Wearing Every Hat and Build a Real Team
00:13:46 – Losing Clients? Here's What That Really Says About Your Agency
00:17:57 – When Emotions Hijack Business: How to Lead with Data and Discipline
00:18:48 – The Brutal Truth About Underperformers on Your Team
00:20:24 – Don’t Skip This: The Power of Job Clarity and Measurable KPIs
00:21:12 – Want Accountability? It Starts at the Top (Yes, That Means You)
00:24:02 – Your Clients Aren’t Off the Hook: How to Hold Them Accountable Too
00:26:39 – How to Audit Your Business and Set Profit-Driven Goals
00:30:27 – Limited-Time Offer: How to Get Exclusive Access to Agency Freedom Live
00:33:42 – Final Mic Drop: What It Really Takes to Build a Scalable, Respected Agency

LINKS AND RESOURCES:

Agency Freedom Live
CALLING ALL 7-Figure MARKETING AGENCY OWNERS...
BLOOM
Get Your nCAC Calculator Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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Ralph is joined by Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, to dissect the pressing challenges facing beauty and wellness brands in 2025. From skyrocketing tariffs (up to 145%) to ever-tightening Meta ad restrictions, Lauren shares how smart brands are adapting—using compliant creative strategies that still drive conversions. You’ll hear how to future-proof your product messaging, the hidden costs every marketer should be aware of, and the exact tactics that Tier 11 uses to scale through chaos. Whether you’re running a 7-figure wellness brand or looking to enter the space, this episode delivers punchy, practical advice to keep your pipeline flowing despite the hurdles.

Chapters:

00:00:00 - Ralph Kicks Things Off: Welcome to the Wild World of Marketing
00:00:24 - What’s Hot Right Now: Why This Series Matters More Than Ever
00:01:26 - Tariff Shockwaves: How 145% Price Hikes Are Reshaping the Industry
00:05:22 - Turning Pain into Profit: Creative That Wins in a Crisis
00:08:57 - Founder-Led Content: Raw, Real, and Ridiculously Effective
00:19:05 - The Art of the Hold: Smart Retention Tactics That Actually Work
00:23:31 - Wrap-Up: Big Takeaways and Why This Matters to Your Bottom Line

LINKS AND RESOURCES:

Scale Your Beauty Brand Without Wasted Spend
ACTUAL Data Driven Creative
Get Your nCAC Calculator Now!
US-China Trade War Tariffs: An Up-to-Date Chart
How US tariffs would hit beauty
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns and John Moran, the Perpetual Traffic team unpacks the massive Meta ad platform changes now affecting marketers globally. As Advantage+ campaigns edge out manual controls, Ralph and John expose what’s really going on under the hood—and what advertisers must do to adapt. With over $1 million in ad spend analyzed from their proprietary “lab,” you’ll get front-row insight into how Tier 11 is pivoting for better ROI using an unnamed—but highly effective—CAPI-based custom event system. If you’re a business owner, CMO, or media buyer navigating Meta’s new limitations, this episode is your tactical guide to staying ahead of the curve in 2025.

Chapters:

00:00:00 – Why This Meta Update Will Change Everything You Thought You Knew
00:00:58 – The Announcement That Shook Ad Agencies Worldwide
00:03:08 – John Moran’s Million-Dollar Test Lab Drops Game-Changing Intel
00:04:29 – The Secret Sauce: Merging Advantage+ with CAPI Like a Pro
00:05:28 – Meta Just Moved the Goalposts — Here’s What That Means for Your Sales
00:08:21 – If You're Still Running Ads the Old Way... You’re Already Losing
00:09:03 – What 7-Figure Testing Reveals About Meta’s Algorithmic Shift
00:11:05 – How AI + First-Party Data Are Quietly Rewriting the Rules of ROAS
00:15:57 – This CAPI Tactic Could Be the Attribution Fix You’ve Been Begging For
00:32:52 – Why Linear Data Flow Is Now the Backbone of Profitable Campaigns
00:33:11 – Miss This Tracking Detail? Say Goodbye to Scaling Cleanly
00:33:38 – The Disappearing Manual Button: What Meta Isn’t Telling You
00:34:34 – The New Blueprint for Building Future-Proof Campaigns
00:36:14 – Budget Allocation Tactics That Survive Meta’s Latest Chaos
00:37:02 – Audience Strategy 3.0: Custom Signals That Cut Through the Noise
00:51:07 – What Real Creative Testing Looks Like (Hint: It’s Not What You Think)
00:53:35 – Final Fire: Live Q&A, Rapid Tactics, and Ralph’s No-BS Advice

LINKS AND RESOURCES:

Episode 691: The MAJOR Meta Advantage+ Changes You Must Know
Meta Advantage + Breaking News! | Tier 11 Live! - EP037
Get Your nCAC Calculator Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns welcomes Nick Miller, the Head of Traffic at Tier 11, to unpack the most important metric you’re probably not tracking—nCAC (New Cost to Acquire a Customer). A former professional musician turned media buying maestro, Nick walks us through the evolution of the nCAC calculator, the metric’s massive impact on client results, and why ROAS is no longer king. You’ll hear the behind-the-scenes of how Tier 11’s top media buyers use this tool to optimize spend, scale smarter, and avoid misleading metrics. If you want a better way to judge your ad performance—and a free tool to do it—this is the episode for you.

Chapters:

00:00:00 - Kicking Off Another High-Impact Episode of Perpetual Traffic
00:01:10 - Meet Nick Miller: From Shredding Guitars to Scaling Brands
00:02:09 - Why the nCAC Calculator Will Transform Your Growth Strategy
00:03:48 - Breaking Free from ROAS: The Rise of Smarter Metrics
00:06:01 - Inside the nCAC Calculator: Your New Secret Weapon
00:11:41 - How to Actually Use the nCAC Calculator (Without Guesswork)
00:26:00 - Media Efficiency Ratio: The Overlooked Key to Profitability
00:26:57 - Crunching the Numbers: Step-by-Step nCAC Calculation
00:27:19 - How Paid Media Spend Impacts Your Bottom Line
00:29:57 - Unlocking Growth Through Lifetime Contribution Margin
00:30:54 - Why You Can’t Trust Ad Platforms at Face Value
00:32:02 - Building a Retention Strategy That Fuels Lifetime Value
00:32:51 - Scaling Smart: Where Profitability Meets Performance
00:41:08 - Crafting the Perfect Traffic Mix and Targeting Your nCAC
00:49:30 - Measuring Effective Cost Per New Visit (And Why It Matters)
00:50:54 - Wrapping Up: Your Action Plan to Acquire Customers Profitably

LINKS AND RESOURCES:

Get Your nCAC Calculator Now!
Past Episodes of Perpetual Traffic Featuring Nick Miller
Nick Miller on LinkedIn
Episode 687: [Premium Beauty & Wellness Case Study] How We Increased New Customers 73% & Sales 57% in Q1 2025!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Meta’s at it again—major changes are rolling out inside the ad platform, and if you're not adapting, you're already behind. In this fast-paced episode, Ralph Burns and Lauren Petrullo rip into the new developments around Advantage+ campaigns on Meta. No fluff, no filler—just hard-hitting insights on how the new algorithmic shift affects advertisers differently depending on their vertical, budget, and approach.

The duo breaks down what’s really changing inside Meta, why this isn’t just another temporary tweak, and how to adapt before it’s too late. Whether you manage multimillion-dollar campaigns or are just looking to optimize your ad spend, this is a tactical must-listen. Expect conversation on creative fatigue, campaign segmentation, broad targeting, and what "control" in Meta advertising actually means now.

Chapters:

00:00:00 – Kicking Things Off: What’s Really Happening Behind the Ads
00:00:49 – Meta Drops a Bombshell—Here’s What You Need to Know
00:02:18 – Is Advantage+ Your Friend or Foe? The Real Scoop Inside Ads Manager
00:05:17 – What These Changes Actually Mean for Your Ad Strategy
00:12:39 – Future-Proofing with Custom Conversions (Before It’s Too Late)
00:19:13 – Your Move: What Smart Advertisers Should Do Right Now

LINKS AND RESOURCES:

Get Your nCAC Calculator Now!
Maximize your campaign performance with AI.
About Advantage+ sales campaigns
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren strip back the curtain on what it really takes to lead a high-growth business without losing your health in the process. From Ralph’s switch to veganism after two life-threatening heart events to Lauren’s obsession with Whoop and bio-tracking, they explore how personal wellness is the hidden lever behind sustainable business performance. You'll hear firsthand how metrics like HRV, sleep optimization, and even digital detoxes are giving these two agency founders a serious edge—and why ignoring your health could be your most expensive business mistake yet. If you're a data-driven leader ready to apply your marketing brain to your body, this episode is for you.

Chapters:

00:00:00 - Kicking Things Off: The Unfiltered Founder Energy
00:01:11 - What’s Bugging Us (And Why You Might Relate)
00:02:17 - Strapped In with Whoop: First Reactions from the Trenches
00:04:14 - Data Dumped: When Too Much Insight Gets Overwhelming
00:04:48 - From Wearable to Weapon: Turning Whoop into a Daily Edge
00:06:12 - Real Talk: Sleep Habits, Fire Alarms, and Founder Fatigue
00:09:12 - Let AI Run Your Health Like You Run Your Ads
00:15:34 - Would We Still Recommend Whoop? The Verdict
00:16:23 - Founder Fitness Tech: What’s Working and What’s Not
00:17:28 - Why Ralph Went Vegan: The Wake-Up Call You Didn’t Expect
00:18:31 - Food vs. Medicine: The Real ROI of Diet Change
00:19:32 - Life After Cheese: Shocking Wins from a Vegan Shift
00:21:49 - Health vs. Hustle: The New Balancing Act for Leaders
00:24:55 - Ice Baths, Improv & Identity: Experiments in Optimization
00:26:37 - Wrapping It Up: What’s Next and What’s Coming

LINKS AND RESOURCES:

Everything You Need to Know About Heart Rate Variability (HRV)
How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease
The Game Changers
Mealime
What The Health
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren, founder of The Loft 325, unpacks how her team leverages emerging trends—like food-inspired visuals and creator authenticity—to build content that doesn’t just look pretty, but sells. From Hailey Bieber’s strawberry face trend to Halloween-ready lash looks and Cinnamon Toast Crunch-inspired lip gloss campaigns, Lauren shares real-world strategies and creative psychology that drive ROI. If you're a growth-minded entrepreneur craving tangible takeaways on trend-driven, authentic marketing that doesn’t feel like an ad, this episode is your masterclass.

Chapters:

00:00:00 – Kicking Off with Ralph & Lauren: The Creative Duo Returns
00:00:29 – Why Beauty Brands Are Breaking the Mold
00:02:20 – Trends That Sell: What’s Hot (and Actually Works)
00:05:25 – The Secret Sauce: Marrying Trends with Conversion-Driven Creative
00:09:01 – Real Results: How Lily Lashes Nailed Halloween with Simplicity
00:11:26 – Influencers or Actors? The Truth About Authentic Ads
00:13:50 – Behind the Scenes: How Content Creators Are Chosen and Coached
00:18:59 – Why Food, Feelings & Lip Gloss Make the Perfect Ad
00:27:13 – What’s Next: More Beauty, More Strategy, More Real Talk

LINKS AND RESOURCES:

Scale Your Beauty Brand Without Wasted Spend
Episode 688: Beauty & Wellness Brands: How to Crush Your Creative with Lauren Schwartz
ACTUAL Data Driven Creative
Scale Your Beauty Brand Without Wasted Spend
Tier 11 on YouTube
Lauren on LinkedIn
Get Your nCAC Calculator Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren P. sit down with Tier 11’s Creative Director, Lauren Schwartz—formerly of The Loft 325—to unpack what truly drives high-performing ad creative in the premium beauty and wellness space. Drawing from years of experience and countless tests across major ad platforms, Lauren reveals why most brands are getting creative wrong and how to shift from “pretty” to “profitable.” From bridging the communication gap with design teams to using data to override subjective bias, this episode delivers actionable strategies to help CMOs, creative directors, and brand owners finally align aesthetics with ROI. If you’re ready to stop wasting ad spend and start scaling smart, this episode is your new playbook.

Chapters:

00:00:00 - Kicking Things Off: Welcome to Perpetual Traffic
00:00:43 - Why Creative Is the Secret Weapon in Modern Marketing
00:02:21 - Meet Lauren Schwartz: The Creative Brain Behind the Conversions
00:04:42 - Cracking the Code on Creative Teams (Without Losing Your Mind)
00:08:26 - “I Just Don’t Like It”: Turning Vague Feedback into Winning Ads
00:20:22 - Brand vs. Performance: Who Wins and Why It Matters
00:24:22 - The Lip Gloss That Crushed It: How Raw Content Drives Real Sales
00:29:19 - Luxe Meets Lo-Fi: Finding the Sweet Spot for Scalable Ads
00:32:06 - How to Sell a Look (and Skyrocket Your AOV)
00:35:35 - Smart Creative for Beauty Brands That Actually Moves Product
00:38:04 - Stop Selling Products—Start Telling Stories That Convert
00:45:30 - Wrapping Up: What’s Next in the Creative Series

LINKS AND RESOURCES:

ACTUAL Data Driven Creative
Scale Your Beauty Brand Without Wasted Spend
Tier 11 on YouTube
Lauren Schwartz on LinkedIn
Get Your nCAC Calculator Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns unpacks a powerful case study from Tier 11’s vault that showcases how one beauty and wellness brand increased revenue by 57% and new customer acquisition by 73%—all without relying on TikTok or short-form content. Ralph dives into the exact creative strategies, ad structures, and conversion-optimized landing pages that drove the results, with an emphasis on the underutilized power of long-form video, Meta Ads, and segmentation by NAC and NAOV. If you're a DTC brand looking to scale profitably—especially in the beauty space—this episode is your blueprint.

Chapters:

00:00:00 - Ralph Kicks It Off: A Solo Session Worth Tuning Into
00:00:37 - Inside the Case Study: Beauty Brand Transformation Begins
00:01:06 - Numbers That Matter: 57% Sales Growth, 73% New Customers
00:01:59 - Unlocking the Three Core Levers of Business Growth
00:02:41 - New Customer Acquisition: Cracking the Code
00:03:27 - Increasing Average Order Value (NAOV) with Smart Offers
00:04:20 - Meet the Beauty Brand That’s Breaking the Mold
00:05:03 - Why Data Visibility Changes Everything (NAC & NAOV Explained)
00:06:19 - Real Shopify Results: 73% More New Customers
00:07:12 - Understanding MER vs. NMER (And Why They Matter)
00:08:05 - Why ROAS Isn’t the Whole Story Anymore
00:09:00 - The 22% NAOV Boost—And How It Happened
00:10:08 - What's Driving the AOV Increase? Spoiler: It's Not Luck
00:11:26 - Meet the Machine: How the Conversion Engine Powers Profit
00:13:27 - Creative That Converts: The Secret Sauce Behind the Ads
00:17:50 - Paid Traffic Tactics That Actually Work
00:18:47 - Retarget Like a Pro: Smarter Custom Audiences
00:20:21 - Level Up Your Audience Strategy (No Gimmicks Needed)
00:20:48 - Why We Shut Off Meta's Auto-Tweaks (And You Should Too)
00:22:03 - Turning Organic Wins Into Paid Performance
00:24:19 - YouTube on Deck: Multi-Platform Growth Moves
00:27:08 - Lead Gen Isn’t Just for SaaS: Ecom Tactics You’re Missing
00:28:21 - Landing Pages Built to Sell (and Upsell)
00:35:38 - Don’t Just Sell—Engage with Transitional CTAs
00:40:24 - Wrapping It Up: What’s Next for This Scalable Strategy

LINKS AND RESOURCES:

The ONLY 3 Ways to Grow Your Business (Most Get This Wrong)
5 Ways To Find Your nCAC: Part 1
5 Ways To Find Your NCAC - Part 2
What To Know About MER (Media Efficiency Ratio)
NCAC Explained: The Key Metric for Scaling Your Business
Get Your nCAC Calculator Now!
How We Track Every Click (Without Losing Data to iOS & Ad Blockers!)
How to Craft the Perfect Transitional Call to Action (Lead Magnet)
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren break down the immediate and long-term implications of the recently imposed tariffs—and what savvy marketers and business owners must do right now to stay ahead. From navigating rising costs of goods to uncovering massive ad spend inefficiencies (including a shocking $1.2 million in wasted budget), they share cutting-edge tactics for scaling during economic disruption. You’ll hear real-world client insights, why now might be a golden moment for ad buying, and how to tap into the “Warren Buffet mindset” when everyone else is pulling back. This episode is your playbook for profitable marketing during uncertainty.

Chapters:

00:00:00 - Kickoff: Inside the Minds Behind Perpetual Traffic
00:00:32 - Tariffs Are Here: What It Means for Your Business Today
00:03:16 - Winners and Losers: How Different Industries Are Getting Hit
00:04:13 - Adapting Fast: Smart Marketing Moves When the Rules Change
00:05:06 - Where Your Budget’s Bleeding—And How to Stop It
00:09:29 - Chaos = Opportunity: Why Now’s the Time to Be Bold
00:17:08 - Reinvent or Retreat: The Innovation Edge
00:20:14 - Closing Power Plays: What to Do Next Before the Market Shifts Again

LINKS AND RESOURCES:

China slaps a 34% tax on all US imports in retaliation for Trump’s tariffs
A timeline of Trump’s tariff actions so far
Warren Buffett Is Being Fearful While Others Are Greedy. Is It a Warning?
How Trump’s latest tariffs could affect your wallet
Acyn
Episode 669: Trump’s Tariffs: The Marketing Opportunity & Impact Revealed
Get Your nCAC Calculator Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns and Lauren Petrullo reconnect to unpack Lauren’s whirlwind tour through three of the biggest marketing events of the year: ShopTalk, South by Southwest (SXSW), and Podcast Evolution. From radically inconsistent product launches to Gen Z’s zero loyalty game, Lauren brings raw, in-the-room insights that challenge conventional playbooks. Discover how $200K vendor booths, haunted childhood bedrooms, and an invite-only Google quantum AI session all tie back to the future of customer experience and brand building. Whether you're scaling eComm or rethinking your retention funnel, this episode is packed with unexpected lessons, real-world tactics, and a few wild stories you won’t forget.

Chapters:

00:00:00 - Kicking Off Another Wild Ride on Perpetual Traffic
00:00:26 - Did the Hosts Break Up? Ralph Spills the Tea
00:01:16 - Lauren’s Back—with Ghosts, Nostalgia, and Chicago Vibes
00:03:50 - Ghosts, Toe-Breaking Drawers, and Voodoo Blessings
00:05:37 - The Conference Circuit Is No Joke (But It’s Hilarious)
00:06:54 - $200K Booths, Ugg Swag, and the Vegas Vendor Jungle
00:13:10 - Radical Inconsistency: The Strategy You Didn’t Know You Needed
00:21:21 - Forget Perfection—Launch Loud, Messy, and Real
00:21:39 - Loyalty Through Limited Drops and Cultural Flavor
00:22:44 - 11 Million Receipts a Day? Fetch is Playing 4D Loyalty Chess
00:24:59 - Your Real KPI? What Happens After the Purchase
00:29:23 - Beyond Facebook & Google: Hunting Down Fresh Ad Gold
00:31:32 - Two Conferences, One Mic Drop Recap
00:33:39 - AI Isn’t Just a Buzzword—It’s Changing Everything
00:41:24 - Catch Flights, Not Feelings: What’s Coming Up Next

LINKS AND RESOURCES:

ShopTalk
SXSW Conference
Evolutions by Podcast Movement
Fetch
Prosper Show
Klaviyo
Criteo
Flamingo Estate
Get Your nCAC Calculator Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns shares a special guest appearance he made on the Affiliated Podcast with hosts Tom and Kyle. While Lauren was away traveling, Ralph dove into his personal journey from affiliate marketer to agency owner, offering valuable insights on scaling a business through strategic delegation. He breaks down how to stop doing everything yourself and instead focus on what you do best—echoing themes from “Who Not How” and “10x Is Easier Than 2x.” Whether you're a media buyer, business owner, or marketing exec, Ralph’s lessons on outsourcing, managing, and growing a digital business are must-hear takeaways from this cross-platform episode.

Chapters:

00:00:00 – Kicking Things Off: Ralph’s Quick Update on the PT Universe
00:01:04 – Surprise Drop: Ralph Guests on a Must-Hear Interview
00:04:23 – Meet the Hosts: Welcome to the Affiliated Podcast
00:07:35 – Ralph’s Origin Story: From Affiliate Hustler to Ad Empire Builder
00:14:43 – Media Buying Chaos: Real-World Struggles & Smart Fixes
00:17:42 – Don’t Do It All: The Power of Delegation & Team Growth
00:22:22 – Crushing Doubt: Mindset Shifts That Change the Game
00:31:18 – Efficiency Mode: Unlocking the CEO Mindset
00:32:38 – Hire Smarter: Ralph’s Battle-Tested Hiring Framework
00:34:48 – SOPs or Bust: Why Systems Matter More Than Talent
00:40:39 – The Leap: How Ralph Evolved from Affiliate to Agency Leader
00:47:05 – Growth Mode: Building a Scalable, Sellable Business
00:51:18 – Ad Trends 2025: What’s Working Now in Paid Traffic
01:01:35 – Wrap-Up: Final Gold Nuggets + Where to Listen Next

LINKS AND RESOURCES:

ClickBank
Episode 678: The 100% Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 2)
Episode 664: Avoid This 1 Common Hiring Mistake at Your Own Peril
Episode 670: How “The 4 C’s” Will Catapult You to Your 10X Goal in 2025
Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this special live workshop edition of the podcast, the team at Tier 11 dives into a behind-the-scenes strategy session with a real brand, tackling the financial backbone of scalable growth. From calculating Net Allowable CAC (NAC) to mapping out customer LTV and building membership-first funnels, this episode is packed with actionable insights. Discover how to avoid costly scaling mistakes, implement profit-first media strategies, and make smarter decisions with the right data. Whether you're driving eCommerce, subscriptions, or both, this is a raw, real-time breakdown of what it actually takes to grow profitably at scale.

Chapters:

00:00:00 – Welcome to Perpetual Traffic: Let’s Get Into It
00:00:17 – Business Models, Boundaries & What We’re Not Sharing
00:02:40 – NAC Unpacked: The Metric That Changes Everything
00:05:08 – Meet the Team Behind the Strategy (and the Brand in Focus)
00:06:12 – Dollars in, Dollars Out: The Ad Spend That Drives Growth
00:08:44 – LTV vs CAC: The Truth Behind Customer Profitability
00:11:23 – Drawing the Line: Setting Smart, Scalable NAC Targets
00:14:49 – What It Really Takes to Scale Without Burning Cash
00:18:53 – Membership vs E-comm: Mapping the Buyer Journey
00:19:23 – Ads That Stick: How to Push LTV Higher From Day One
00:21:06 – Target Smarter: Tools That Take the Guesswork Out
00:22:48 – Why Subscribers Are the Real Growth Engine
00:23:40 – Power Moves: CAPI & Data Suite in the Acquisition Stack
00:26:07 – Looking Back to Move Forward: What the Data Tells Us
00:30:51 – Hit the Number, Kill the Churn: The NAC Target Playbook
00:35:01 – Wrapping It Up: Takeaways, Clarity, and What’s Next

LINKS AND RESOURCES:

Episode 668: Part 2 – The 5 Step Formula to Determine Your nCAC
Episode 581: Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers
Episode 616: nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing
Get Your nCAC Calculator Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.

Chapters:

00:00:00 - Welcome to the Perpetual Traffic Podcast
00:00:35 - The Wild Rise of AI in Video Content
00:02:04 - Is Human Video Dead? The Future of AI Creation
00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails
00:05:31 - SEO Flashbacks and What AI is About to Break
00:11:30 - Behind the Curtain: AI Tools That Actually Work
00:12:33 - Turning Prompts Into Profit: Smarter Content With AI
00:14:28 - Airtable Hacks That Supercharge Your Workflow
00:16:42 - Why AI Alone Will Tank Your Audience Targeting
00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance
00:18:17 - CMOs, Here’s Where AI in Marketing is Headed Next
00:19:59 - How Pro Editors Use AI Without Losing the Plot
00:22:08 - Um, Wait—Do Imperfections Build Trust?
00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity
00:26:30 - Final Takeaways, Laughs, and Where to Find Ian

LINKS AND RESOURCES:

Video Case Story
Connect with Ian on LinkedIn
YouTube: Video Case Story
Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling businesses. They introduce a better, more reliable metric that high-growth brands use to measure success—one that actually aligns with business revenue and profit, rather than vanity numbers. Expect insights on how to use Meta for prospecting and Google for conversions, why multi-channel attribution is essential in today’s digital landscape, and how top media buyers are shifting away from ROAS in favor of more effective tracking strategies. If you’re still optimizing for ROAS, you’re probably leaving money on the table. This episode reveals the key changes you need to make right now to maximize your ad performance.

Chapters:

00:00:00 - Welcome Back: Why ROAS is Failing You
00:00:07 - The Hidden Flaws of ROAS (And What to Use Instead)
00:00:23 - The Metrics That Actually Drive Business Growth
00:01:20 - Meta + Google: The Ultimate Ad Strategy
00:02:39 - Real-World Case Study: How This Brand Crushed It
00:04:13 - Stop Wasting Ad Spend: Smarter Budgeting Tactics
00:05:22 - Profit-First Marketing: Why Product Focus Matters
00:11:52 - Behind the Scenes: Live Campaign Breakdowns
00:18:30 - LTV & CAC: The Secret to Scaling Profitably
00:19:04 - Decoding Campaign Metrics for Maximum ROI
00:19:33 - The Overlooked Link Between Profit & Retention
00:21:16 - Treating Marketing as an Investment, Not an Expense
00:22:59 - How to Measure Business Health Beyond ROAS
00:23:24 - Bully Stick Central: A Scaling Success Story
00:24:25 - How Northbeam Helps Brands Scale Faster
00:28:11 - Final Takeaways & What’s Next for Smart Advertisers

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Return on Ad Spend (ROAS) has been the go-to metric for measuring success in digital advertising, but is it actually holding your business back? In this episode, we break down why traditional ROAS is misleading, how agencies manipulate data to appear successful, and what you should be focusing on instead. John Moran joins the conversation to discuss the metrics that actually drive growth, including Media Efficiency Ratio (MER) and New Customer Acquisition Cost (NCAC). Learn how to shift your marketing strategy to prioritize long-term scalability and profitability, rather than short-term vanity metrics.

Chapters:

00:00:00 - Welcome to Perpetual Traffic: Why This Episode is a Must-Listen
00:00:17 - The Episode That Changed How Marketers Measure Success
00:00:55 - The Truth About ROAS: Why It’s Holding Your Business Back
00:02:00 - John Moran Joins Tier 11: A Game-Changer for Performance Marketing
00:03:47 - From Google Ads Expert to Growth Strategist: John Moran’s Evolution
00:05:21 - The Fatal Flaw of Single-Channel Agencies
00:06:57 - Why a Client-Centric Approach Beats Platform Metrics Every Time
00:14:02 - How Marketing Measurement Has Been Broken for Years
00:16:54 - The New Marketing Strategy That Actually Scales Businesses
00:25:20 - The Secret to Aligning Teams for Maximum Growth
00:27:13 - Why Most Agencies Won’t Survive the Next Marketing Shift
00:28:02 - The Role Agencies Should Play in Growing Your Business
00:29:41 - The Future of Marketing Metrics: What You Need to Track Now
00:33:13 - Real-World Case Studies: How to Fix Your Marketing Measurement Today
00:43:45 - Final Takeaways and What’s Coming Next

LINKS AND RESOURCES:

Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn’t enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from awareness to purchase without relying on traditional ad clicks. Whether you’re struggling with attribution, unsure if your video efforts are paying off, or looking for a smarter way to use customer testimonials, this episode delivers the insights you need to turn video into your most powerful sales tool.

Chapters:

00:00:00 - Kicking Off Perpetual Traffic: Why Video is the Future of Sales
00:00:39 - Meet Ian Garlic: The Mastermind Behind High-Converting Videos
00:01:10 - The Secret to Using Video to Drive More Sales
00:02:58 - Mapping Your Customer’s Journey for Maximum Conversions
00:03:28 - AI, Marketing, and Sales: The Game-Changing Connection
00:04:46 - The Truth About Creating Videos That Actually Work
00:07:10 - How to Use YouTube to Explode Your Business Growth
00:08:35 - Turning Your Sales Funnel into a Conversion Machine with Video
00:17:53 - Why Most Businesses Ignore Post-Purchase Engagement (And Why It’s a Huge Mistake)
00:22:28 - The Power of Fear in Marketing and How to Use It Ethically
00:23:16 - The Four Must-Have Videos Every Business Needs
00:23:58 - The Hidden Conversion Leaks Costing You Sales
00:24:05 - The Perpetual Traffic Formula for Video Success
00:24:14 - How to Craft Video Case Stories That Sell for You
00:25:05 - Where Video Fits Into Your Sales Funnel for Maximum Impact
00:27:00 - Why FAQs and Process Videos Are Secret Sales Weapons
00:35:40 - The Ugly Truth About Most Sales Funnels (And How to Fix Yours)
00:40:02 - Final Takeaways and Where to Learn More

LINKS AND RESOURCES:

Video Case Story
Connect with Ian on LinkedIn
YouTube: Video Case Story
Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Hiring the right people is the single most impactful decision a business can make. In this episode, Ralph Burns and Josh Hill break down Tier 11’s time-tested hiring system, sharing how to attract, assess, and secure top talent—without wasting hours on the wrong candidates. From leveraging LinkedIn outreach to using automation tools like JazzHR, they reveal how to streamline the hiring process while keeping it personal. Learn why a sniper-like approach to recruiting outperforms traditional job boards, how to use knockout questions to filter applicants, and why discovery calls are essential in evaluating culture fit. Whether you’re hiring your first employee or scaling a global team, this episode will help you hire smarter, faster, and more effectively.

Chapters:

00:00:00 - Kicking Off: Hiring Smarter, Not Harder
00:00:56 - Meet Josh Hill: The HR Sniper Behind Tier 11’s Hiring Strategy
00:02:45 - The Secret to Hiring Right: Why Core Values Matter More Than You Think
00:04:02 - Finding Rockstars: The LinkedIn Recruiting Playbook
00:06:33 - How to Craft Outreach Messages That Actually Get Responses
00:07:46 - The Discovery Call Hack: Filtering Candidates Without Wasting Time
00:16:21 - Automating Your Hiring Process: How JazzHR Saves Hours
00:26:49 - Stop Wasting Time: How to Eliminate Bias in Hiring
00:27:08 - The Must-Ask Questions That Reveal True Experience
00:28:20 - AI & Automation: The Hiring Game-Changer You Need
00:29:51 - AI vs. Human Judgment: The Future of Recruitment
00:30:43 - Why Discovery Calls Are the Make-or-Break Hiring Step
00:35:43 - Simulation Tasks: The Ultimate Test for Candidate Success
00:42:44 - The Hiring Cheat Code: Using Data to Make the Right Decision
00:50:31 - Onboarding Done Right: How to Keep A-Players Once You Find Them
00:52:04 - Wrapping Up: Next Steps to Transform Your Hiring Process

LINKS AND RESOURCES:

JazzHR
Episode 674: Use This Foolproof Framework to NEVER Make a Bad Hire Ever Again!
Episode 663: How to Make Your Present Better by Making Your Future Bigger
Email Josh
Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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How much can you really afford to pay for a new customer? The answer isn’t as simple as your Facebook ad spend. In this episode, Ralph Burns and Amanda Powell break down customer acquisition cost (CAC) and customer lifetime value (CLV) to uncover what businesses should actually be spending to scale profitably. They discuss how marketing costs go beyond ad spend, why your marketing team and operational expenses matter in CAC calculations, and how to use a 3:1 CLV-to-CAC ratio as a benchmark for growth. If you’re struggling with ad budgets, profitability, or scaling your business, this episode is a must-listen.

Chapters:

00:00:00 - Welcome to the Episode: How Much Should You Pay for a Customer?
00:00:44 - Why Knowing Your Customer Acquisition Cost (CAC) is Crucial
00:06:20 - The Simple Formula for Calculating Customer Lifetime Value (CLV)
00:08:15 - How to Calculate CLV Using a Basic Formula
00:10:45 - Breaking Down CLV for Different Business Models
00:12:10 - How Long Does It Take to Earn Your CLV?
00:14:50 - Fast vs. Slow CLV Payback Periods & What They Mean
00:17:54 - Transition to Determining Customer Acquisition Cost (CAC)
00:26:40 - Finding the Right Balance Between CLV and CAC for Growth
00:29:52 - Key Takeaways: The 3:1 Rule for Scaling Profitably

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode of Perpetual Traffic, we take an unprecedented deep dive into a real business audit, revealing critical insights that could redefine your e-commerce strategy. From the importance of balancing new customer acquisition cost (NCAC) with lifetime value (LTV) to leveraging Amazon as a customer acquisition tool, this discussion uncovers how scaling a brand goes beyond just increasing ad spend. Discover why subscription models, churn rate analysis, pricing optimization, and a strategic Amazon approach are key to long-term profitability. Tune in for a tactical breakdown of how to identify and fix common pitfalls before turning on the paid traffic spigot.

Chapters:

00:00:00 - Breaking Down a Real Business Audit
00:00:27 - Protecting Confidential Business Insights
00:01:07 - The Hidden Challenges of Scaling E-Commerce Brands
00:01:38 - The Crucial Metrics That Drive Profitability
00:04:05 - Subscription Models & Amazon Strategy: A Case Study
00:07:02 - Actionable Fixes to Increase Profitability
00:09:00 - Identifying Churn Patterns and Retention Challenges
00:10:45 - Analyzing Customer Behavior and Subscription Drop-Offs
00:12:30 - Strategies to Improve Subscription Retention
00:14:15 - Pricing Adjustments for Profitability
00:16:00 - The Role of Amazon in Customer Acquisition
00:18:20 - Balancing Direct Sales and Amazon Growth
00:20:05 - Leveraging Google-to-Amazon Ads for Increased Sales
00:22:30 - Optimizing Amazon Best Seller Rank for Visibility
00:25:00 - Implementing a Sustainable Paid Traffic Strategy
00:27:45 - Email and Organic Strategies to Boost LTV
00:30:10 - Preparing for Scaling Without Losing Profitability
00:32:22 - Final Takeaways: The Roadmap to Scaling Smart

LINKS AND RESOURCES:

Episode 666: The 5 Step Formula to Determine Your nCAC
Episode 668: Part 2 – The 5 Step Formula to Determine Your nCAC
Get Your Marketing Performance IndicatorsTM Checklist Now!
Tier 11 on YouTube
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren are getting into the nuances of Meta’s audience segmentation and why relying solely on in-app metrics could be costing you big. They break down how Meta categorizes audiences into "new," "engaged," and "existing" and why that distinction is crucial for optimizing ad spend. If you’ve ever wondered whether your ad dollars are actually bringing in new customers or just retargeting the same warmed-up leads, this is the episode for you. Plus, Lauren shares an eye-opening moment from a recent mastermind, telling us just how many high-revenue brands are still dropping the ball on AI-driven customer engagement. Get ready for some critical insights, a little beachside humor, and the one Meta Ads setting you must double-check today.

Chapters:

00:00:00 - Enter the Perpetual Traffic Arena
00:01:58 - Digital Marketer & The Founder's Board Blueprint
00:05:24 - Masterminds: The Hidden Growth Accelerator
00:06:06 - AI’s Customer Service Takeover
00:15:27 - Data: The Make-or-Break Factor
00:18:02 - Meta’s Audience Segmentation Secrets
00:26:44 - The Ad Set Performance Lab
00:27:51 - Audience Segmentation vs. Attribution Windows
00:29:38 - Ads Manager: Audience Setup Masterclass
00:31:33 - Data Integrity & Attribution Warfare
00:36:50 - Meta’s Attribution Minefield
00:39:42 - Tier 11 Data Suite: Your Competitive Edge
00:49:53 - The Final Word: What’s Next?

LINKS AND RESOURCES:

Episode 362: META Solution Engineers Tell All: The REAL Truth Behind the iOS 14 Update
Episode 363: How META and Facebook Plan to Solve the iOS Crisis: Part 2 with Sean Bedford and Ben Lampert from META
Episode 673: Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It
Episode 666: The 5 Step Formula to Determine Your nCAC
Episode 668: Part 2 – The 5 Step Formula to Determine Your nCAC
Get Your Marketing Performance IndicatorsTM Checklist Now!
Tier on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Hiring is easy—said no smart business owner ever. In this episode of Perpetual Traffic, Ralph and Lauren sit down with Josh Hill, Tier 11’s VP of Employee Success (or whatever his title is this week), to break down the real way to find and keep A+ players. Forget the “gut feel” hiring disasters—you’ll get the step-by-step playbook for building a team that actually scales your business. Whether you're looking to offload the 80% that’s draining your soul or you just want to stop hiring people who “seemed great” but ended up ghosting you in three months, this episode is your new best friend. Oh, and there may or may not be some good-natured roasting of Josh’s Australian pronunciation of "HR."

Chapters:

00:00:00 - Welcome to Perpetual Traffic
00:00:47 - Flashback Files: What You Missed
00:01:59 - Enter Josh Hill: The Hiring Architect
00:02:46 - Military Precision Meets HR Strategy
00:04:23 - Hiring Without Core Values? Good Luck
00:07:35 - The Blueprint for Hiring Excellence
00:12:19 - The Three Phases You Can’t Skip
00:16:12 - The Map That Prevents Hiring Chaos
00:18:35 - Emotion vs. Logic: The Ultimate Hiring Battle
00:21:14 - Employees as Subscribers, Not Just Hires
00:22:49 - The Clone Trap: Hiring Yourself Over & Over
00:25:33 - Gut Instincts vs. Process: The Hiring Gamble
00:28:17 - AI, Automation & The New Hiring Reality
00:29:48 - Hiring Regrets: Expensive, Inevitable, Avoidable
00:32:46 - Your Best Recruiters Are Already on Payroll
00:38:22 - The Job Board Mirage vs. The Headhunting Goldmine
00:40:02 - How to Win Over Passive Candidates
00:42:30 - Keep This Conversation Going

LINKS AND RESOURCES:

Email Josh
Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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In this episode of Perpetual Traffic, Ralph Burns sits down with Cameron Campbell, a top-tier media buyer at Tier 11, and possibly the only person who can outshine John Moran’s meta expertise—at least in the looks department. Cameron brings the heat, diving deep into why most brands are flying blind with their ad data, and what they should actually be tracking to scale profitably without burning cash.

He breaks down the real numbers that matter, including NCAC (New Customer Acquisition Cost) and why relying on in-platform ROAS is basically trusting a magic 8-ball to run your business. Cameron also pulls back the curtain on Tier 11’s Data Suite vs. Meta’s Conversions API (CAPI), showing just how much revenue brands are leaving on the table when they don’t have full visibility into their customer journey. Plus, he shares his step-by-step approach to creative testing, scaling without panic, and avoiding the biggest mistakes eComm brands make.

If you’re running paid media and want to know the difference between profitable scaling and expensive guessing, this is the episode for you. Grab your notepad—this one's packed.

Chapters:

00:00:03 - Introduction to Perpetual Traffic Podcast
00:00:57 - Importance of Tier 11 Live Sessions
00:02:14 - Meet Cameron Campbell: Media Buying Expert
00:02:39 - Understanding Meta Ads and Data Strategies
00:05:23 - Technical Insights: CAPI vs. Data Suite
00:08:07 - Challenges in Data Accuracy and Optimization
00:24:49 - Tier 11 Data Suite: A Comprehensive Solution
00:32:19 - The Problem with ROAS
00:33:08 - Exploring Meta Ad Account Data
00:35:41 - The Importance of Accurate Data
00:37:12 - New Customer Acquisition Metrics
00:39:47 - Practical Application and Case Study
00:45:58 - Q&A Session
00:59:22 - Concluding Remarks and Next Steps

LINKS AND RESOURCES:

Tier 11
Mongoose Media
Tier 11 Jobs
Perpetual Traffic
Marketing Performance Indicators™ Checklist
Perpetual Traffic on YouTube
Tier 11 on YouTube
Connect with Lauren on Instagram
Connect with Ralph on LinkedIn
Follow Perpetual Traffic on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most awkward, and most controversial ads of the year. From Coffee Mate’s disturbing tongue commercial to Tubi’s bizarre cowboy skin-hat fiasco, they break down which brands took big swings and which ones completely missed. Plus, they dig into the politics creeping into the Super Bowl, the unexpected Ontario ad (yes, Canada bought a Super Bowl slot), and the massive flex that was Tom Brady’s $2M watch deal. Whether you love ads, hate ads, or just want to know which ones made Ralph’s skin crawl, this is a breakdown you don’t want to miss.

Chapters:

00:00:00 – The Return: Ralph & Lauren Take on Round 2
00:00:39 – The Ads That Made Us Cringe (Seriously, Why?)
00:02:27 – Effective But Uncomfortable: Ads We Hated but Remembered
00:05:49 – Tugging at the Heartstrings: The Emotional Plays That Hit (or Missed)
00:13:45 – When Ads Get Political: The Ontario Ad, Trump, and More
00:19:26 – The Biggest Letdowns: Ads That Flopped Hard
00:25:01 – What We Learned: Key Marketing Takeaways from Super Bowl 2025

LINKS AND RESOURCES:

Best Super Bowl 2025 Commercials Ad Meter Ranking
Breast Cancer Super Bowl Commercial with Wanda Sykes
Leslie Jones Stops Your Annoying Relatives from Ruining Thanksgiving | The Daily Show
Watch All the Ads of Super Bowl 2025
The 10 Most Viewed Super Bowls of All Time
Ontario Commercial Highlighting Contributions to the USA
Charted: The Rising Cost of Super Bowl Ads 1965-2025
Tier 11
Mongoose Media
Tier 11 Jobs
Perpetual Traffic
Marketing Performance Indicators™ Checklist
Perpetual Traffic on YouTube
Tier 11 on YouTube
Connect with Lauren on Instagram
Connect with Ralph on LinkedIn
Follow Perpetual Traffic on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes flipping the script on shock marketing to Tom Brady’s Duracell-powered longevity, they chat about what worked, what flopped, and what brands should do after the big game to keep the momentum going. Whether you’re here for the ads, the strategy, or just to hear Ralph admit that Lauren might be funnier than him, this one’s for you. Stay tuned for part two coming soon!

Chapters:

00:00:00 – Perpetual Traffic Enters the Chat
00:00:47 – Football? Or Just an Ad Delivery System?
00:03:42 – Why Super Bowl Ads Are Basically the Oscars for Marketers
00:04:08 – Kendrick Lamar, X’s & O’s, and a Halftime Show Divided
00:06:19 – Shock, Awe, and Millions of Ad Dollars at Play
00:08:56 – The Most Talked-About Commercial (Hint: Boobs & Wanda Sykes)
00:12:33 – Did Novartis Just Win the Super Bowl? Or…?
00:17:18 – Post Malone, Shane Gillis & Bud Light’s Redemption Arc
00:20:43 – NASCAR's Big Swing & The Demographic They’re Betting On
00:26:29 – Tom Brady, Duracell, and the Most Unexpectedly Brilliant Ad
00:28:57 – Wrapping It Up: The Ads That Worked, The Ones That Flopped

LINKS AND RESOURCES:

Best Super Bowl 2025 Commercials Ad Meter Ranking
Breast Cancer Super Bowl Commercial with Wanda Sykes
Leslie Jones Stops Your Annoying Relatives from Ruining Thanksgiving | The Daily Show
Watch All the Ads of Super Bowl 2025
The 10 Most Viewed Super Bowls of All Time
Ontario Commercial Highlighting Contributions to the USA
Charted: The Rising Cost of Super Bowl Ads 1965-2025
Tier 11
Mongoose Media
Tier 11 Jobs
Perpetual Traffic
Marketing Performance Indicators™ Checklist
Perpetual Traffic on YouTube
Tier 11 on YouTube
Connect with Lauren on Instagram
Connect with Ralph on LinkedIn
Follow Perpetual Traffic on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

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Ralph and Lauren skip the small talk and jump right into one of the most overlooked (and misunderstood) topics in digital marketing—how to actually set up standard events, custom conversions, and the Meta pixel the right way. Spoiler alert: most businesses are getting it wrong! Whether you’re running an eComm store, selling info products, or trying to generate leads, your tracking setup might be holding you back from scaling like a boss. Ralph even admits they found mistakes in their own accounts—so yeah, nobody’s perfect. But don’t worry, they break it all down, agency-style, so you can stop leaving money on the table and start feeding the algorithm what it really needs. If you want Meta to work for you instead of against you, don’t miss this episode!

Chapters:

00:00:00 – When Two Marketers Walk Into a Podcast...
00:00:27 – The New Year Hype Is Fading—Now What?
00:01:12 – The Four C’s That Separate Winners from Wishers
00:02:47 – Why 10X Goals Force Better Decisions
00:05:52 – Stories That Prove Small Thinking Won’t Cut It
00:09:19 – The Moment Commitment Gets Real
00:16:38 – Courage & Capability: The Price of 10X Growth
00:19:35 – Your Why Is Either Fuel or Dead Weight
00:23:22 – The Takeaway That Could Change Everything

LINKS AND RESOURCES:

Episode 663: How to Make Your Present Better by Making Your Future Bigger
10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy
Tier 11
Mongoose Media
Tier 11 Jobs
Perpetual Traffic
Marketing Performance Indicators™ Checklist
Perpetual Traffic on YouTube
Tier 11 on YouTube
Connect with Lauren on Instagram
Connect with Ralph on LinkedIn
Follow Perpetual Traffic on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Tier 11 Data Suite

10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

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The U.S. just threw a tariff curveball, and Ralph and Lauren are here to break it down. Will this economic shake-up spell disaster, or is there hidden opportunity for marketers and business owners? They dive into the chaos, debunk tariff myths (spoiler: consumers pay the price), and explore how brands can pivot, whether you’re selling whiskey in Canada or running ads in the U.S. If you’ve got skin in the game, this episode is a must-listen. Get ready to turn uncertainty into your next big win!

Chapters:

00:00:00 - The Perpetual Traffic Takeoff
00:01:57 - Tariffs, Taxes & Turmoil
00:03:33 - The Hidden Tax Nobody Talks About
00:05:19 - When Prices Go Up, Who Pays? (Hint: It’s Not Them)
00:08:02 - Finding Gold in Market Mayhem
00:09:55 - Business Survival Mode: Activated
00:12:37 - Marketing Gymnastics in an Economic Earthquake
00:19:04 - The Next Big Shockwave—Are You Ready?
00:20:22 - Mic Drop, But Not Really—Your Move!

LINKS AND RESOURCES:

Tier 11
Mongoose Media
Tier 11 Jobs
Perpetual Traffic
Marketing Performance Indicators™ Checklist
Perpetual Traffic on YouTube
Tier 11 on YouTube
Connect with Lauren on Instagram
Connect with Ralph on LinkedIn
Follow Perpetual Traffic on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Ralph Burns and Lauren Petrullo bring you part two of their deep dive on nCAC (New Customer Acquisition Cost)—because knowing what it actually costs to land a fresh customer is kind of important (who knew, right?). They break down the hidden costs, debunk common myths, and explain why understanding nCAC isn’t just about crunching numbers—it’s about scaling smart. Whether you’re a finance geek or just someone who wants to make sure you’re not throwing cash into the marketing void, this episode serves up valuable info you can immediately put into action. Plus, there’s a special challenge for Spotify listeners that could land them a one-on-one strategy session—because who doesn’t love a little bonus ROI?

Chapters:

00:00:03 – Buckle Up: The Perpetual Traffic Lift-Off
00:00:13 – nCAC? Yeah, You’ll Want to Know This
00:01:51 – The Sneaky Costs That Could Sink You
00:03:55 – Margin Showdown: Contribution vs. Gross
00:05:49 – The nCAC Formula That Changes Everything
00:15:48 – nCAC Danger Zones (Proceed with Caution!)
00:20:19 – A Surprise You Didn’t See Coming

LINKS AND RESOURCES:

Episode 663: How to Make Your Present Better by Making Your Future Bigger
10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy
Tier 11
Mongoose Media
Tier 11 Jobs
Perpetual Traffic
Get Your nCAC Calculation Guide Now!
Marketing Performance Indicators™ Checklist
Perpetual Traffic on YouTube
Tier 11 on YouTube
Connect with Lauren on Instagram
Connect with Ralph on LinkedIn
Follow Perpetual Traffic on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Tier 11 Data Suite

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AI just dropped a bombshell, and Ralph and Lauren are here to break it down. DeepSeek—China’s mysterious AI powerhouse—just sent shockwaves through the stock market, slashing billions off NVIDIA overnight. But is this a real revolution or just overhyped tech drama? They’re comparing DeepSeek to the AI giants, letting us in on its jaw-dropping cost efficiency, and asking the big question: should marketers panic, pivot, or pop some popcorn and watch the chaos unfold?

Chapters:

00:00:00 – The Rabbit Hole Begins: Perpetual Traffic Awaits
00:00:30 – What on Earth is Deep Seek?
00:01:11 – The Stock Market Earthquake You Didn’t See Coming
00:02:21 – AI Revolution or Catastrophe? The Deep Seek Dilemma
00:05:00 – Battle of the Bots: AI Heavyweights Face Off
00:07:26 – Data Privacy Nightmares: Are You Safe?
00:12:55 – Deep Seek Unleashed: The Future is Here
00:16:44 – The AI Arms Race: Who Will Dominate?
00:20:12 – Where Do We Go from Here? The AI Roadmap

LINKS AND RESOURCES:

DeepSeek - The Chinese AI That Crashed The Markets
DeepSeek
How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
Tier 11
Mongoose Media
Tier 11 Jobs
Perpetual Traffic
Get Your nCAC Calculation Guide Now!
Marketing Performance Indicators™ Checklist
Perpetual Traffic on YouTube
Tier 11 on YouTube
By the Numbers
Connect with Lauren on Instagram
Connect with Ralph on LinkedIn
Follow Perpetual Traffic on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

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In part one of this two-part episode, Ralph and Lauren are talking about New Customer Acquisition Cost (NCAC). Sure, the mention of math might send some of you running for the hills, but hold on—this is the math that matters. Ralph compares finding your NCAC to searching for buried treasure, while Lauren reminds us that chasing vanity metrics like ROAS alone is as useful as an umbrella in a hurricane.

Learn why NCAC is the North Star of scaling a business, how to measure it effectively, and what tools can make the process manageable. Ad platforms love to boast about their results but your bottom line—and how much it costs to add a new customer to it—never lies.

As Lauren puts it: “Fake numbers might make you feel good, but they won’t pay your bills.”

Chapters:

00:00:00 – Math That Matters: The Secret Ingredient for Scaling
00:00:24 – NCAC: The Metric That’s Cooler Than ROAS
00:01:42 – Why Calculating NCAC Feels Like Cracking a Cold Case
00:02:42 – Scaling Secrets: Unlocking Business Growth with Math
00:03:47 – The Real Cost of New Customers (No, It’s Not What You Think)
00:06:10 – Lifetime Value: Measuring Love from Your Best Customers
00:09:28 – Practical Math: When Numbers Lead to Dollars
00:12:45 – Refunds, Returns & Regrets: Subtracting the Pain Points
00:15:30 – Hidden Costs Unveiled: Shipping, Storage & Surprises
00:18:05 – COGS: Decoding Cost of Goods Sold
00:20:50 – Gross Profit: The Halfway Mark to True Success
00:23:15 – Profit Checkpoint: COGS, Gross Profit, and What They Mean for You
00:34:10 – A Special Perk for PT Fans: Wrap-Up & Surprise

LINKS AND RESOURCES:

Tier 11
Mongoose Media
Tier 11 Jobs
Perpetual Traffic
Get Your nCAC Calculation Guide Now!
Marketing Performance Indicators™ Checklist
Perpetual Traffic on YouTube
Tier 11 on YouTube
By the Numbers
Connect with Lauren on Instagram
Connect with Ralph on LinkedIn
Follow Perpetual Traffic on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Ralph and John are throwing conventional wisdom out the window with a mind-blowing Amazon ad case study that'll leave you questioning everything. Spoiler alert: less Amazon spend + smarter Facebook and YouTube ads = MORE revenue. It's all about contribution, not attribution, folks! This episode is packed with actionable insights, groundbreaking data, and a healthy dose of humor. Tune in to unlock the secrets of Amazon's black box and discover how to outsmart the algorithm. Your future profits will thank you.

Chapters:

00:00:00 - Welcome to Ralph and John’s World
00:00:24 - A Feeder Strategy Unveiled
00:00:39 - Data Secrets for Scaling Big
00:01:23 - Cracking the Amazon Code
00:02:35 - Numbers Don’t Lie: Tracking Sales
00:03:19 - Behind-the-Scenes Breakdown
00:04:15 - Live and In Action
00:05:53 - Game-Changing Ad Revelations
00:08:12 - The “Contribution vs. Attribution” Debate
00:08:40 - The Brand Loyalty Puzzle
00:11:12 - The Revenue Surge Experiment
00:22:55 - Ad Fatigue or Audience Overload?
00:33:16 - Spend Smarter, Scale Faster
00:34:01 - Attribution Tools Face-Off
00:34:14 - Unpacking GA4 and Wicked Reports
00:35:18 - Redefining Spend-to-Revenue Success
00:37:19 - Open Mic: Questions That Matter
00:37:37 - Shopping Insights from Google
00:39:27 - YouTube Ad Masterclass
00:40:43 - A Deep Dive into YouTube Optimization
00:44:54 - E-Commerce Data That Drives Strategy
00:58:17 - PMAX + Feeder: A Winning Combo
00:59:14 - Wrapping Up: Next Steps Revealed

LINKS AND RESOURCES:

Amazon Ads Myths Debunked: Spend Less, Earn More! | Tier 11 Live! - EP024
Measurement and analytics
Amazon Seller Analytics: 10 KPIs to Track for a Winning Strategy
Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Ralph Burns and Lauren Petrullo tackle the art of thinking big and hiring smart. From setting 10X goals that demand sharp decision-making to unexpected twists in virtual interviews (because you never know when someone’s hiding a cruise—or a pregnancy), they discuss building a dream team. Ralph and Lauren also talk about the importance of transparency, trust, and asking the right questions to avoid costly missteps. If you're looking to 10X your business—or just want to hire someone who’s not secretly a foot model—this episode is for you.

Chapters:

00:00:00 - A Curious Start: Traffic, Goals, and Grievances
00:00:39 - Lofty Ideas: Why Bigger Dreams Are Easier
00:02:58 - Big Hurdles: The Struggles of Thinking Big
00:03:46 - The Ultimate Quest: Hiring the Perfect Fit
00:05:56 - Zoom Realities: When Interviews Get Surprising
00:08:48 - Radical Honesty: The Secret Sauce in Hiring
00:17:03 - Building Bridges: The Art of Trust at Work
00:21:04 - Looking Forward: What’s Next on the Horizon

LINKS AND RESOURCES:

Virtual Boss by Ralph Burns
Episode 591 Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time
Episode 663 How to Make Your Present Better by Making Your Future Bigger
Tier 11 on YouTube
Marketing Performance Indicators
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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AdCritter for Agencies

Virtual Boss: A practical guide for masterfully leading and managing remote teams

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Ralph and Lauren aren't just chatting about the weather; they're dissecting the art of achieving massive success by thinking bigger and setting ambitious goals, all based on the wisdom of "10X Is Easier Than 2X." They're dishing out their own experiences and providing examples to prove that aiming high, playing to your strengths, and assembling a dream team can lead to mind-blowing results. Get ready to ditch those tiny, yawn-inducing goals and embrace exponential growth in 2025 – Ralph and Lauren's pep talk will leave you feeling inspired and ready to conquer the world!

Chapters:

00:00:00 - Foggy Views, Frozen Pipes, and Podcast Vibes
00:00:40 - When Life Gives You Challenges, Make Content
00:01:41 - Delegation: That Thing We Love to Hate
00:04:23 - 10X Thinking: Because 2X is Boring
00:06:12 - Zodiac Signs, Salesforce, and Big Ideas
00:11:07 - Eckhart Tolle, Present Moments, and Toilet Epiphanies
00:16:39 - Turning Dreams Into Actionable Strategies
00:23:15 - Falling Forward: Embracing Intelligent Failure
00:28:37 - Jimmy Donaldson’s Genius and Your Next Move
00:32:04 - Big Goals, Bigger Futures—The Wrap-Up

LINKS AND RESOURCES:

10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
Dan Sullivan
(YouTube)Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time | Perpetual Traffic EP 591
(Website)Episode 591: Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time
Chris Mercer on LinkedIn
How MrBeast Grew His Channel
Good to Great: Why Some Companies Make the Leap...And Others Don't (Good to Great, 1)
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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AdCritter for Agencies

Good to Great: Why Some Companies Make the Leap and Others Don't

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A digital marketing bombshell explodes as Ralph and Lauren uncover the shocking truth about the Honey browser extension. Misattributed commissions, broken partnerships, and creators unknowingly caught in the crossfire—this scandal is shaking the influencer world to its core. With Lauren’s razor-sharp analysis and Ralph’s firsthand insights, they piece together a story of deception that could rewrite the rules of affiliate marketing. You won’t believe what’s happening behind the scenes!

Chapters:

00:00:00 - Ralph and Lauren Have a Bombshell Revelation
00:00:22 - The Scandal Exposed: What’s REALLY Happening Behind the Honey Browser Extension?
00:01:38 - Honey’s Secrets: How They Pull Off This Controversial Move
00:03:25 - Fallout: Creators and Affiliates Hit Hard—What’s at Stake?
00:07:44 - Crossing the Line? Legal Battles and Ethical Dilemmas
00:15:43 - A Marketing Reckoning: What Does This Mean for the Future of Influencers?
00:20:36 - Wrapping Up the Drama: Takeaways

LINKS AND RESOURCES:

Marketing Performance Indicators™
What MegaLag Gets Wrong About PayPal Honey and Affiliate Marketing
Why is PayPal being sued by YouTubers for alleged 'deceitful and clandestine methods'?
Exposing the Honey Influencer Scam - MegaLag YouTube
FTC Action Temporarily Halts Operation that Allegedly Used Fake News Sites to Make Deceptive Claims about Acai Berry Weight-Loss Products
Tier 11 Jobs
Perpetual Traffic on YouTube
Tier 11 on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Today we’re revisiting some clips from the top 6 episodes of 2024, chosen by the audience's overwhelming response. These highlights give you insights into delegation, the essence of marketing performance indicators, and groundbreaking strategies from thought leaders like Dr. Robert Cialdini. Each segment delivers strategies and principles, showcasing why these conversations resonated deeply throughout the year. Get ready for a quick yet profound dive into what made these episodes truly stand out.

Chapters:

00:00:00 - Looking back over 2024! Thank you For Another Year!
00:05:00 - Episode 591: Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time
00:13:53 - Episode 575: The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch
00:18:35 - Episode 623: The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialdini
00:31:26 - Episode 630: 3 Essential Marketing Performance Indicators You’re Not Using…But Should
00:38:43 - Episode 613: What Are Marketing Performance Metrics™ & Why Are They Important?

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Ralph and Lauren are talking about the evolving world of TikTok commerce with two powerhouse guests from TikTok, Michelle Caglar and Jose Villalobos. They’re discussing the game-changing tools Smart Plus and GMV Max, breaking down how brands—whether they're TikTok Shop veterans or just getting started—can leverage automation, creative authenticity, and ROI-driven strategies to scale smarter, not harder. This episode is a must-listen for marketers looking to turn TikTok into their next big growth channel while keeping their campaigns efficient, creative, and downright profitable.

Chapters

00:00:00 – Where Algorithms Meet Ambition
00:00:45 – Guest Stars: Michelle Caglar and Jose Villalobos
00:03:25 – Behind the Hashtag: Stories That Sell
00:07:30 – Affiliate Hustle: The Influencer Blueprint
00:17:07 – Smart Ads, Smarter Results
00:25:50 – Creative Automation: Ads That Think
00:26:56 – GMV Max: ROI on Autopilot
00:28:03 – Paid vs. Organic: The Traffic Tango
00:29:14 – Performance, Perfected
00:33:46 – Success Chronicles: Lessons from the Frontlines
00:35:48 – Scaling Secrets: Bigger Budgets, Bigger Wins
00:38:01 – $200 Playbook: Small Budget, Big Moves
00:47:47 – Final Nuggets of Wisdom

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AdCritter for Agencies

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This is part two of two where Ralph and Lauren break down the most important digital marketing trends shaping 2025, from the evolution of search platforms and the rise of AI-driven personalization to the growing impact of AR, VR, and in-app shopping. They talk about how data privacy laws are changing the game and why zero-party data and automation will be critical for staying ahead. Ralph and Lauren use real examples and forward-looking ideas to look deeper into what’s next for marketers and how to adapt to a landscape that is quickly shifting.

Chapters:

00:00:00 - Opening the Gateway: A Fresh Take
00:00:11 - Forecasts & Flashbacks: A Look at 2024 vs. 2025
00:01:18 - Cracking the SEO Code in the AI Era
00:02:06 - The Shift in Search: Platforms of Tomorrow
00:03:39 - Voices in the Void: Smart Devices Reshaping Search
00:05:00 - Social Media’s Unexpected Role in Search Evolution
00:11:16 - Privacy, Permissions & the Zero-Party Data Play
00:17:44 - Personalization’s Next Frontier: Data Meets Connection
00:20:31 - AR and VR: Beyond the Buzzwords
00:23:36 - Shopping 3.0: Experiential Commerce Unveiled
00:24:09 - Your Digital Butler: Personalized Shopping Assistants
00:26:00 - Data as the New Currency in Retail
00:28:20 - Wearables: Where Tech Meets Retail
00:28:50 - Boundaries Redefined: Geo-Fencing’s Dual Edge
00:31:57 - Swipe, Click, Buy: In-App Shopping Gets Smarter
00:34:05 - Group Deals & Real-Time Shopping Frenzies
00:39:25 - Wrapping Up: Peering Into the Future

LINKS AND RESOURCES:

Make Smarter Decisions with Tier 11 Data Suite™
Kinky Christian Comedy with Lauren Petrullo | Unfiltered, Hilarious, and Totally Unapologetic!
Episode 555: 13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo
Synthesia
HeyGen
11Eleven Labs
Make
Cardi B - WAP feat. Megan Thee Stallion [Official Music Video]
Wrapped for Creators
How we used Ai and Deep Fakes to create a Spanish version of Perpetual Traffic
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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In part one of this two part episode, Ralph and Lauren discuss their digital marketing predictions for 2025, looking beyond the overhyped buzz around AI to talk about the evolving landscape of productivity tools, influencer strategies, and ethical AI use. They identify trends that will reshape how marketers operate—from automation doubling productivity to the rise of AI-generated influencers. They also discuss the intersection of human creativity and machine precision, and how marketers can adapt and thrive in an AI-driven world. Tune in to explore strategies and future-facing ideas that promise to change marketing as we know it.

Chapters:

00:00:00 - Starting the Journey: Unexpected Opening
00:00:48 - Age, Respect, and the Unseen Korean Connection
00:02:07 - Laughter, Lights, and Produce: A Stand-Up Story
00:05:13 - Spotify Secrets and Listener Love
00:07:58 - Predictions That Will Break the Marketing Mold
00:16:33 - Doubling Time: AI as Your Secret Weapon
00:17:54 - Automation’s Game-Changing Twist
00:19:19 - When Machines Start Thinking: AI Agents Unpacked
00:23:49 - Big Impact from Small Voices: Nano Influence Decoded
00:25:47 - Digital Doppelgangers: AI Influencers Take Center Stage
00:29:18 - Ethics and Innovation: The AI Balancing Act
00:35:30 - Wrapping Up: Bold Predictions and Big Questions

LINKS AND RESOURCES:

Make Smarter Decisions with Tier 11 Data Suite™
Kinky Christian Comedy with Lauren Petrullo | Unfiltered, Hilarious, and Totally Unapologetic!
Episode 555: 13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo
Synthesia
HeyGen
11Eleven Labs
Make
Cardi B - WAP feat. Megan Thee Stallion [Official Music Video]
Wrapped for Creators
How we used Ai and Deep Fakes to create a Spanish version of Perpetual Traffic
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Today, we’re diving into something special — a curated highlight reel of the five most engaged episodes of 2024. And no, we’re not talking about the most popular ones — these are the episodes that had you glued to your headphones, taking notes, and implementing game-changing strategies. From unraveling the three biggest CRO myths with Raphael Paulin-Daigle to Lauren dropping some Q5 knowledge bombs that slashed CPAs by 90%, this collection is packed with insights. Oh, and let’s not forget the moment we finally cracked the code on Google Search Ads lead generation — a nut we’ve been trying to crack for years. So whether you’re revisiting these gems or hearing them for the first time, buckle up. This is the stuff that’s driving results across $200 million in annual ad spend. Let’s get into it!

Chapters:

00:00:00 – Unveiling the Top 5 Most Engaging Episodes of 2024
00:03:49 - Episode 647: The 3 Big CRO Myths DEBUNKED with Raphael Paulin-Daigle
00:08:43- Episode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads
00:12:48 - Episode 652: Finally! How to use Google Ads for Lead Generation
00:15:12 - Episode 654: [WARNING] The 3 Cataclysmic Ad Category Changes Coming to Meta in 2025
00:18:26 - Episode 655: 90% CPA Reduction? Yes, please. How You Can Capitalize on Q5 Right Now

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Ralph is sharing an episode he was on of ‘Living the Red Life’ with Rudy Mawer. In this episode, Ralph breaks down a powerful case study showing how his team discovered $2.4 million in revenue from a $500,000 ad spend using the Tier 11 Data Suite. They discuss the importance of attribution tracking beyond Meta's standard 7-day and 28-day reporting windows, particularly for high-ticket offers with long sales cycles. Ralph shares how a strategic offer—a free Botox injection—led to upsells worth thousands of dollars, but only became visible through long-term attribution tracking tools like Wicked Reports. They also touch on the challenges of managing data across multiple disconnected CRMs, the evolving complexity of advertising in 2024, and the critical role of understanding lifetime customer value. This episode is a must-listen for marketers navigating multi-channel ad strategies and long buyer journeys.

Chapters

00:00 – The Starting Gate: Where Strategies Take Shape
00:05 – $500K Input, $2.4M Output: The Revenue Alchemy
01:56 – The Two-Step Secret: From Small Ticket to Big Wins
02:57 – Digital Detective Work: Tools That Reveal the Invisible
03:56 – MOBU Unlocked: A New Era in Ad Buying
04:24 – Rudy’s Red Pill: Marketing in 2025
05:41 – Chaos to Clarity: Multi-Channel Mastery
11:18 – The Attribution Game: Third-Party Tools Exposed
18:09 – Botox & Big Numbers: The Case Study Playbook
24:31 – The Crystal Ball: Marketing's Future Revealed
25:08 – Lessons from the Trenches: Ralph’s Business Playbook
30:31 – The Final Frame: Key Takeaways Locked In

LINKS AND RESOURCES:

Get started with business tools from Meta
AirSculpt
About attribution windows in Meta Ads ManagerAbout attribution windows in Meta Ads Manager
About Meta Ads Reporting
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Ralph and Lauren are going into the details of Q5 marketing—a prime time often overlooked by marketers. They are sharing how leveraging this period, starting mid-December when shipping constraints kick in, can yield leads at a fraction of the cost, especially for high-ticket items. They’ll be walking us through a real-time case study where $700 quality leads dropped to under $70 using strategic ad spending and optimized lead funnels. Ralph and Lauren will also touch on how chaotic human behavior affects lead nurture strategies. Be sure to tune in and embrace this "golden opportunity" window. Start the year ahead of the competition!

Chapters:

00:00:00 – Starting Bold: No Fluff, All Strategy
00:00:42 – Cracking the Case: The 63% Lead Surge
00:02:18 – Golden Weeks Decoded: Welcome to Q5
00:05:50 – High Stakes, High Ticket: The Ultimate Lead Playbook
00:10:58 – Back from the Dead: Breathing Life into Old Leads
00:15:50 – Tactical Brilliance: Paid Traffic Secrets for Q5
00:21:38 – Festive Farewell: Wisdom Wrapped with a Bow

LINKS AND RESOURCES:

Episode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads
Generate new leads by providing value for people
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Ralph and Lauren get into the shifting tides of advertising, breaking down Meta’s upcoming restrictions and what they mean for businesses in 2025. From sensitive ad categories to the growing challenges of personalized advertising, they lay out strategies to adapt and thrive in a world where privacy laws are rewriting the rules. Along the way, they reflect on co-host dynamics, swap sharp takes on the future of marketing, and leave you with advice to stay ahead of the curve.

Chapters

00:00:00 - Opening Loops & Layers: What's Coming Up?
00:00:13 - New Energy in the Room: Meet the Co-Host!
00:01:28 - Rewind Chronicles: Co-Hosts of the Past
00:02:45 - Meta’s Maze: Surviving a Shifting Landscape
00:04:55 - The Future is Delicate: 2025's Red Flags
00:05:06 - Wellness Hit: Brands Brace for Impact
00:12:21 - Privacy Wars: Personalization vs. Boundaries
00:15:37 - Rulebook Rewritten: Navigating Ad Chaos
00:17:41 - Looking Ahead: Staying Sharp in the Storm
00:28:14 - Endnotes and Epiphanies: Wisdom to Go

LINKS AND RESOURCES:

Episode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads
Choosing a Special Ad Category
Agency Freedom Live
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Ralph Burns and Lauren Petrullo host Andrius Baranauskas, Head of Product at Shopify, to explore Shopify's latest Winter Editions update. The conversation digs into the platform's shift toward enhancing existing features for a streamlined merchant experience. Key highlights include the expansion of "Shop Campaigns," Shopify's dynamic marketing tool, to all merchants, and the power of the Shop App for customer acquisition and retention. The episode also unpacks how Shopify leverages data to optimize customer lifetime value and reduce marketing complexity, offering practical insights for merchants at any stage of growth.

Chapters:

00:00:00 - Opening the Shopify Winter Door
00:01:00 - Boring Edition or Game-Changer?
00:02:15 - The Boring That Makes You Listen
00:04:02 - Not Boring: The Hidden Side
00:07:43 - Marketing Magic: Shopify’s Take
00:12:55 - Shop Campaigns: Simplicity in Strategy
00:16:20 - Shop App: The Secret Weapon
00:23:39 - Privacy and Precision: Audience Insights
00:27:58 - Sales Doubled? Here’s How
00:28:59 - Aiming Smarter: Targeting Evolution
00:29:30 - Cracking the Ad Benchmark Code
00:30:41 - Capitalizing on Ecosystem Synergy
00:33:37 - Customer Costs That Pay Off
00:35:40 - Incentives That Adapt to You
00:38:08 - Success Stories in Simple Campaigns
00:42:46 - Ecosystem Deep Dive and Future Look
00:51:49 - Personalizing the Shop App Journey
00:56:58 - Final Words: Resources You’ll Need

LINKS AND RESOURCES:

Shopify Editions Winter '25
The Boring Edition: Everything improved
Acquire and convert customers at a controlled cost
Drive up to 2x more retargeting conversions
Shop App
Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Ralph Burns and John Moran discuss a new feeder strategy designed to address common challenges in search campaigns and Performance Max setups. They’re explaining innovative ways to combat spam leads, optimize ad performance, and improve return on ad spend through structured approaches and practical examples. The duo outlines steps for leveraging feeder strategies to scale campaigns effectively while maintaining high-quality results.

Chapters

00:00:00 - Feeder Strategy 101: Not Your Average Marketing Lesson
00:00:09 - Why Feeder Strategies Deserve a Standing Ovation
00:00:48 - Lead Gen Woes: It’s Not Me, It’s You
00:02:24 - Offline Conversion Imports: The Real MVP
00:03:31 - John Moran’s Secret Recipe for Lead Gen Success
00:04:40 - PMax vs. Lead Gen: The Ultimate Face-Off
00:07:18 - Spam Leads: Identified, Declassified, Neutralized
00:12:55 - A Feeder Strategy Case Study Walks Into a Bar...
00:17:31 - Results So Good, They’re Practically Smug
00:22:15 - The Algorithm’s Favorite Snack: Real ROI
00:25:53 - Wrapping Up: Insights That’ll Make Your Brain Do a Happy Dance

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Ralph and Lauren are discussing the critical moments of business planning and how to evaluate and improve team dynamics, agency partnerships, and overall strategies heading into the new year. Get ready to explore the nuances of prioritizing resources, testing new initiatives, and aligning goals to achieve scalable success. Their strategy over tactics approach offers information you can use to maximize opportunities for your business(es) in 2025!

Chapters

00:00:00 The Starting Line: Welcome to the Show
00:00:34 Holiday Chaos and Quirky Traditions
00:05:53 Crystal Ball Time: Plotting the 2025 Vision
00:07:24 Is Your Team Crushing It or Coasting?
00:13:54 Strategy Isn’t Just a Buzzword—It’s the Game
00:20:02 Lunar New Year, Anyone? Cultural Marketing Wins
00:22:29 Finding Your Goldmine Clients (Hint: They’re Loyal)
00:23:04 Meta vs. Google: Which Channel Deserves Your Love?
00:24:59 Big Goals, Tiny Steps: The Secret to Crushing 2025
00:27:12 Test It, Scale It, But Don’t Break It
00:32:15 Post-Mortem on 2024: Wins, Fails, and WTF Moments
00:39:05 Signing Off: Kind Words and Big Plans

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Agency Freedom Live
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Ralph Burns and John Moran are giving you an exclusive sneak peek into Tier 11's Data Suite, designed to solve the long-standing issues of attribution and data integrity in digital marketing. They explore how this tool leverages edge servers and CDNs to clean up and optimize data, offering marketers better visibility and accuracy for decision-making. They point out the pitfalls of traditional tracking methods, share insights on ad spend optimization, and discuss the implications for small and mid-sized businesses navigating a complex ad ecosystem. Their conversation is laced with examples that explain the impact of precise data in scaling businesses effectively.

Chapters

00:00:00 - Welcome to the Party: Ralph’s Big Data Reveal
00:01:00 - Oh, Privacy, You’re Killing Me: The Data Crisis Unpacked
00:01:36 - The Secret Sauce: Tier 11’s Data Suite (You’re Welcome)
00:02:29 - John’s Here, Let’s Get Serious (Kind of)
00:05:15 - Attribution: The World’s Most Annoying Puzzle
00:08:14 - The Edge, the Warehouse, and the Interface Walk Into a Bar
00:13:14 - War Stories: Real Clients, Real Wins, Real Chaos
00:18:19 - Tech Nerd Alert: The Edge Servers Explained
00:21:05 - Tag, You’re It: The CDN That Knows Everything
00:25:45 - Lost in Data Limbo? Here’s How to Get Out
00:28:12 - First-Party Data: The Cleanest Dirty Laundry You’ll Ever Own
00:30:35 - Performance Max Is Lying to You (But It’s Okay)
00:32:20 - Smarter Decisions Start Here: Data You Can Actually Trust
00:34:22 - Autopsy Time: How Campaigns Succeed (or Crash)
00:35:38 - Performance Max vs. Reality: Spoiler Alert, It’s Complicated
00:36:20 - ROAS Dreams and Brand Nightmares
00:37:43 - Cold Traffic, Warm Wallets: Campaign Tips That Work
00:38:38 - Brave New World: Non-Brand Search Campaigns for Beginners
00:43:54 - Feeder Strategy Gold: Insights You Didn’t Know You Needed
00:45:24 - Q&A: Your Burning Questions, Our Smug Answers
00:54:30 - Black Friday: Scaling Without Losing Your Mind
01:00:05 - That’s a Wrap: See ya!

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Marketing Performance Indicators™ Checklist
Schedule a Tier 11 Discovery Call
AdCritter for Agencies
Agency Freedom Live - December 2024
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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On today’s show, Ralph and Lauren are talking about the game-changing potential of the Facebook (Meta) Pixel. They’re breaking down the evolution of the Meta Pixel, the differences between standard events and custom conversions, and the often-missed opportunities in advanced tracking. Marketers, tune in to hear how to escape the "muck of mediocrity" and avoid the "data drought" by feeding the algorithm the right data. If you’re ready to stop wasting ad spend and start optimizing your campaigns like a pro, this episode delivers everything you need—no fluff, just results.

Chapters

00:00:00 - Kickoff: Why This Episode Will Change Your Strategy
00:00:33 - The Hidden Power of the Facebook Pixel
00:01:58 - Meta Pixel: What You Never Knew About Its History
00:03:12 - Standard Events vs. Custom Conversions: A Critical Comparison
00:04:53 - Unpacking Standard Events: Insights You Can’t Miss
00:08:21 - Advanced Tracking: The Secret Sauce of Custom Conversions
00:10:21 - Real-World Examples: How Tracking Transforms Strategy
00:12:45 - Why Initiate Checkout Is More Than Just a Click
00:15:03 - The Overlooked Power of Event Hierarchies
00:18:27 - How to Use Standard Events for Precision Optimization
00:21:58 - Real-Life Wins: Data-Driven Campaign Success Stories
00:26:12 - Bridging the Gap: Aligning Tracking with Business Goals
00:29:36 - The Wrap-Up: Practical Takeaways to Propel Your Success

LINKS AND RESOURCES:

Specifications for Meta Pixel standard events
Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Agency Freedom Live
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Ralph and Lauren tackle the challenges marketers and business owners face when managing lead generation and sales processes. They break down the critical differences between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) and share actionable strategies for optimizing ad algorithms and leveraging CRM data effectively. The conversation highlights the power of transparency and alignment within teams and with agency partners to maximize ROI. With a focus on practical insights, they also explore how to use standard events in digital advertising to improve lead quality and drive better business outcomes.

Chapters:

00:00:00 - Kickoff: Welcome to an Unfiltered Dive Into Marketing Strategies
00:01:00 - Listener Reviews: What You’re Saying About the Show
00:03:50 - Constructive Criticism: Turning Feedback Into Actionable Insights
00:08:40 - MQL vs. SQL: Why Knowing the Difference Changes Everything
00:18:05 - MPI Checklist Unpacked: The Simple Tool to Qualify Your Leads
00:19:30 - Lead Qualification Secrets: How to Spot the Real Prospects
00:20:45 - Custom Thank You Pages: The Game-Changer You’re Overlooking
00:22:08 - Campaign Optimization: Attracting the Customers You Actually Want
00:28:43 - Standard Events Masterclass: Supercharging Your Ad Performance
00:33:39 - Final Thoughts: Quick Wins and Next Steps to Level Up

LINKS AND RESOURCES:

Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Ralph Burns and Lauren Petrullo tackle some of the biggest misconceptions about Conversion Rate Optimization (CRO) with industry expert Raphael Paulin-Daigle. They dig into why obsessing over conversion rates alone can backfire and why metrics like lifetime value (LTV) and average order value (AOV) matter more in the long run. The discussion also hits on how platforms like TikTok are shaking up the CRO space and what that means for modern businesses. Raphael shares his story of turning a passion for marketing as a teenager into a thriving career working with top DTC brands. Packed with examples and no-nonsense advice, this conversation pushes back on outdated thinking and offers actionable strategies for improving website performance and driving real business growth.

Chapters

00:00:00 – Meet Raphael: The Myth-Buster of CRO
00:00:21 – CRO Myths: Why Doubling Your Conversion Rate Isn’t That Simple
00:01:43 – From Fictional Marketing Plans to Real DTC Success
00:02:26 – Raphael’s Origin Story: Creativity Meets Data
00:08:01 – No Portfolio? No Problem: Landing Clients the Hard Way
00:13:53 – From Metrics to Mastery: The Real Evolution of CRO
00:20:57 – Wants vs. Needs: When Clients Get It Wrong
00:22:45 – The Conversion Rate Illusion: Why Numbers Lie
00:26:00 – Case Study: Turning Subscriptions Into Gold
00:29:33 – Breaking It Down: How to Communicate Results Without Confusion
00:35:35 – CRO in the TikTok Era: Quick Wins vs. Real Strategies
00:44:59 – Stay Connected: Raphael’s Tips for Long-Term Growth

LINKS AND RESOURCES:

Raphael Paulin-Daigle on LinkedIn
Raphael Paulin-Daigle on X
SplitBase
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

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Ralph and John dig into a case study that flips conventional marketing on its head, showing how rethinking ad spend can drive unexpected results. They explore why focusing on Media Efficiency Ratio (MER) instead of ROAS can uncover hidden opportunities for growth. Through examples and real-time analysis, they reveal strategies for reallocating budgets, cutting unnecessary costs, and achieving better outcomes. Along the way, they take live questions and break down how metrics can reshape business decisions. It’s a session packed with lessons that challenge the status quo and offer a fresh perspective on smarter marketing.

Chapters

00:00:00 - Welcome to the Marketing Jungle: Ralph and John Unleashed
00:00:49 - The Case Study So Wild It’s Practically Fiction
00:02:05 - Doing the Opposite: When Counterintuitive is Just Intuitive
00:03:36 - ROAS vs. Reality: The Brand Campaign Smackdown
00:05:52 - MER Explained: Or Why ROAS is Crying in a Corner
00:08:20 - Results So Good You’ll Wonder If We’re Making Them Up
00:10:50 - ROAS Walks into a Bar. MER Kicks It Out.
00:13:00 - When Saving $7K Feels Better Than Finding $20 in Your Jeans
00:15:30 - $425,000 Later: Did Google Ads Just Buy Itself Dinner?
00:18:05 - Tracking the Truth: Wicked Reports and Google Play Detective
00:20:45 - Why Your Ad Agency’s Yacht Might Be Your Biggest Expense
00:25:10 - Margins vs. Metrics: A Fight as Old as Time, But With Spreadsheets
00:28:00 - Turning Ad Budgets into Revenue: Step One, Don’t Panic
00:30:00 - Final Marketing Lessons: Indicators, Sanity, and Why You Shouldn’t Chase ROAS
00:32:13 - Live Q&A: Your Questions, Our Strategy Confessions
00:33:12 - Shopping Ad Secrets: Turning Standard into Stellar
00:34:24 - Remarketing: When Stalking Your Customers Pays Off
00:35:57 - Demand Gen or Demand "Gen-uinely Confused"?
00:37:51 - Video Action Campaigns: Clickbait With a Purpose
00:38:48 - Gmail Ads: Google’s Expensive Postcards Nobody Reads
00:41:44 - Performance Max: Where Traffic Metrics Go to Party
00:45:52 - Feeder Strategies That’ll Make You Feel Like a Marketing Chef
00:51:33 - Competitive Metrics and Why Lead Gen Feels Like a Marathon
00:57:06 - Wrapping Up: The Last Bits of Genius Before You Hit Replay

LINKS AND RESOURCES:

Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Ralph and John Moran get into the complexities of multi-channel attribution, with a strong focus on YouTube's challenges and potential for growth. He and John break down how businesses can better understand YouTube’s role in driving conversions, even when the platform's metrics might make it seem like the weak link. They talk about real-world testing strategies, including post-purchase surveys and ad copy tweaks, to capture a clear picture of what works. By taking a holistic approach, Ralph explains how YouTube, Facebook, and Google Performance Max can work together to reveal surprising insights, making this episode essential listening for marketers looking to scale smartly.

Chapters

00:00:00 - Kickoff: Setting the Stage for Success
00:00:39 - Cracking the Code: YouTube Attribution Challenges
00:01:53 - Solutions in Focus: Navigating Multi-Channel Attribution
00:06:09 - Beyond Basics: Why Post-Purchase Surveys Matter
00:11:40 - Real Results: The Pet Hair Rake Case Study
00:20:46 - Ad Testing for YouTube Optimization
00:36:08 - YouTube vs. PDP: Game-Changing Landing Page Tactics
00:37:13 - Facebook vs. YouTube Showdown: Which Ad Wins?
00:44:00 - Agency Success Blueprint: Building from the Ground Up
00:46:51 - Mastering Metrics: Advanced Attribution Tactics
00:53:01 - Rapid-Fire Wisdom: Marketing Takeaways You Need
00:58:28 - Wrapping Up: Lasting Insights and Takeaways

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
KnoCommerce
Shopper Approved
Tier 11 Jobs
Tier 11 on YouTube
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AppSumo - 13% off with code traffic13

AdCritter for Agencies

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Lauren Petrullo welcomes Eddie Maalouf, founder of BAD Marketing, to discuss strategies for navigating the evolving marketing landscape. They talk about how affiliate marketing, influencer trust, and tailored content creation are shifting in 2025, especially for e-commerce, local businesses, and info products. Eddie shares firsthand insights on creating impactful ads, handling post-holiday marketing, and using AI effectively without overcomplicating campaigns. This conversation dives into what's working now and how brands can position themselves for what's next.

Chapters

00:00:00 - Kickoff: Welcome to Perpetual Traffic
00:01:23 - The Story Behind Eddie Maalouf & Bold Marketing Moves
00:04:24 - 2025 Predictions: Affiliate Marketing’s Trust Game
00:08:38 - Future-Proofing Info Products
00:12:36 - Winning Tactics for Local Business Marketing
00:14:00 - Ads That Work for Local Audiences
00:17:23 - Post-Black Friday: Next Steps for E-commerce
00:18:37 - Upcoming Trends for New Year Sales
00:20:02 - Agency Insider: Insights from the Frontlines
00:23:47 - Effective Media Buying
00:28:10 - AI’s Role in Shaping Marketing
00:32:09 - The Evolution of Interactive Advertising
00:37:16 - Final Predictions and Takeaways

LINKS AND RESOURCES:

Eddie Maalouf on LinkedIn
BAD Marketing
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph talks about the big questions clients are asking as they gear up for 2025: planning strategies, managing campaign expectations, and optimizing ad performance. He breaks down examples from brands across various sectors—covering everything from case studies on large national brands to niche and hospitality businesses. Ralph shares insights on how Tier 11 approaches campaign iterations, creative strategies for user-generated content, and the layered landscape of influencer marketing. This episode is packed with straightforward, no-nonsense advice for making solid marketing moves that can set businesses up for a strong start to the new year.

Chapters

00:00:00 - Introduction and Solo Host Spotlight
00:00:35 - Preparing for Strategic Shifts in 2025
00:01:55 - Frequently Asked Client Questions
00:03:49 - National Brand Case Study
00:07:29 - Insights from a Hospitality Sector Case
00:11:10 - Success Story: Niche Business Tactics
00:14:42 - Mastering Campaign Frequency & Strategy
00:19:16 - Creating Powerful UGC Content
00:25:30 - Levels of Influence: A Guide to Marketing Strategies
00:29:35 - Final Thoughts and Audience Connection

LINKS AND RESOURCES:

Episode 638: The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business
Episode 637: [‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 Months
Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Billo
Yotpo
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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Ralph and Lauren talk about the value of in-person connections and insights from recent conferences. Ralph shares his experiences from a Smart Marketer event, pointing out the importance of networking beyond scheduled sessions and the impact of an engaged audience. Lauren adds her perspective, gearing up for WebinarCon, where she anticipates learning cutting-edge techniques in webinar funneling. Together, they discuss key takeaways, from maximizing product launches through presales to scaling service offerings without sacrificing quality. Their shared stories have a central message: success often lies in connecting authentically, refining strategies, and staying open to new approaches in marketing and business growth.

Chapters

00:00:00 - Welcome to the Perpetual Traffic Podcast
00:00:29 - Conference Insights and Energizing Takeaways
00:01:29 - WebinarCon: The Power of Webinars
00:05:50 - Smart Marketer Event Highlights
00:09:52 - Networking and Making Connections
00:13:31 - Pre-Sales Strategy for E-commerce
00:17:52 - Limited Batch Launch Strategy
00:19:13 - Pre-Selling Courses: Lessons Learned
00:21:16 - Niche Down to Scale Up
00:24:37 - Cutting Through the Noise
00:27:25 - Optimizing Appointment Bookings
00:34:52 - Concluding Thoughts and Takeaways

LINKS AND RESOURCES:

Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Webinarcon
Episode 634: Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren are talking about the power of brand-building and marketing strategies that go beyond typical sales tactics. They explore how case studies from diverse industries—like the spa and beauty sectors—point out the importance of a full-funnel approach, from initial brand awareness to strategic entry offers that pave the way for higher-value conversions. Drawing from real client results, they stress the value of patient, data-informed decisions and share insights on crafting a layered marketing strategy. As they look ahead to the holiday season, Ralph and Lauren also touch on Black Friday preparations, urging listeners to leverage unique, value-driven offers to stand out in a competitive market.

Chapters

00:00:00 - Introduction to Perpetual Traffic Podcast
00:00:24 - Celebrating Audience Success Stories and Wins
00:02:00 - Leveraging Podcasting for Brand Growth
00:05:23 - Overview of Today’s Case Study
00:08:29 - Targeted Solutions for Spa Industry
00:13:07 - Data-Driven Marketing for Better Results
00:17:35 - Revenue Analysis and Calculating ROAS
00:19:06 - Understanding Customer Journey and Spending
00:21:10 - Impact of Brand Lift on Conversions
00:23:15 - Competitive Strategies for Saturated Markets
00:26:47 - Crafting a Complete Funnel Strategy
00:28:46 - Preparing Brands for Black Friday
00:31:04 - Closing Remarks and Upcoming Topics

LINKS AND RESOURCES:

Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren dive into the importance of authenticity in personal and business branding. They discuss how letting unique traits shine can create a memorable and compelling brand identity. They also tackle the impact of charisma and the role of bold, sometimes polarizing choices in differentiating yourself from competitors. Discussing that standing out means attracting the right audience and being unafraid to repel others, Ralph and Lauren explore how leaning into one’s true personality can be a powerful business strategy.

Chapters

00:00:00 Start with Ralph and Lauren
00:00:25 A Quick Debate on Heights and Humor
00:01:51 Authenticity in the World of Social Media
00:03:09 Unpacking the Power of Charisma
00:03:41 Goodreads Goals and Personal Ambitions
00:04:12 Inside Lauren’s Marketing Mindset
00:06:05 Why Being Polarizing Matters
00:14:45 Charismatic Leaders and Their Influence
00:22:53 Navigating Marketing Industry Challenges
00:27:57 Leaving the Corporate Grind Behind
00:28:13 Rethinking the Agency Model
00:28:26 Diving Deep into Client Goals
00:28:57 Revisiting the Power of Charisma
00:29:40 Narcissism Meets Leadership
00:30:23 Relatable Corporate Stories
00:32:55 The Legendary Kennedy-Nixon Debate
00:35:14 Ryan Reynolds: Charisma Personified
00:38:01 Public Persona vs. Private Self
00:41:13 Making a Stand in Marketing
00:50:24 The Power and Purpose of Branding
00:52:19 Wrapping Up with Next Steps

LINKS AND RESOURCES:

The McCartney Legacy: Volume 1: 1969 – 73
Absolute Charisma: How Highly Charismatic People Think, Act, and Speak to Charm and Influence People with Ease (Communication Skills and Charisma Development, Book 4)
Get Your Marketing Performance Indicators™ Checklist Now!
Kennedy vs. Nixon: The first 1960 presidential debate
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns and Lauren Petrullo dig into the dynamics of masterminds and how they shape the business landscape. They share their experiences from attending high-ticket masterminds and discuss takeaways for business owners, including the importance of creative fatigue in marketing, how AI-generated images are disrupting LinkedIn ads, and why sleep hygiene is crucial for entrepreneurial success. Their reflections offer both humor and insight, giving you a glimpse into the challenges and rewards of running a business.

Chapters

00:00:00 - Orlando Adventures Begin!
00:00:26 - Disney Secrets Revealed
00:02:21 - Networking That Changes Lives
00:05:34 - Mastermind Event Game-Changers
00:07:22 - Unleashing AI Power in Marketing
00:11:58 - Sleep Hacks for Success
00:17:20 - Why Masterminds Are Essential
00:25:50 - The Thin Line Between Charisma and Narcissism
00:30:38 - Standing Up for What Matters
00:31:05 - Jason Fladlin’s Selling Secrets
00:33:50 - The Surprising Power of Long-Form Content
00:36:53 - The Book Writing Advantage
00:41:24 - Master Podcasting & Listener Engagement
00:50:10 - SEO Jacking & Celebrity Leverage
00:54:31 - Engaging Your Community Like Never Before

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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Ralph Burns and chief strategist John Moran from Tier 11 break down a detailed case study focused on optimizing a Google ad campaign for a service-based client. They discuss the challenges of scaling in competitive markets using a two-step strategy combining TCPA and MaxClicks campaigns. John talks about how they achieved a 140% revenue increase while reducing ad spend by 27%, providing insights into managing media efficiency and gaining early wins. It's a deep dive into the mechanics of ad optimization, with key takeaways for marketers looking to fine-tune their strategies.

Chapters

00:00:00 – Kickoff: Diving Into Q4 Strategies and Case Studies
00:05:00 – Unveiling the Dual Prong Strategy
00:10:00 – Breaking Down the Campaign Setup
00:15:00 – MaxClicks Delivers Early Wins
00:20:00 – TCPA vs. MaxClicks: A Winning Combo
00:25:00 – Targeting the Right Audience with Smart Bidding
00:30:00 – Knowing Your Client’s Business: A Key to Success
00:35:00 – Reviewing State-by-State Ad Performance
00:40:00 – Scaling Smartly Through Seasonal Shifts
00:45:00 – Leveraging Audience Data for Better Ads
00:50:00 – Looking Ahead: Next Steps for Campaign Growth

LINKS AND RESOURCES:

Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren dig into a case study that showcases how data-driven decisions can bring major growth. They walk through a real-world example of how focusing on creative strategies and identifying key target audiences led to a 40% year-over-year increase in sales. Ralph and Lauren talk about the power of analyzing both demographic data and customer acquisition costs, making a strong case for why businesses need to focus on simplicity and precision in their marketing. Curious about how to double down on what works and cut out what doesn’t? Tune in to find out.

Chapters

00:00:00 - Kicking off with Ralph and Lauren from Two Different Countries
00:00:20 - Contrasting Climates: Sweating in Mexico, Freezing in Canada
00:01:34 - Discovering Montreal: Gardens, Olympic Stadiums, and Poutine
00:04:01 - Time for the Big Reveal: Case Study of the Day
00:05:32 - Why Creative is Your Secret Weapon in Marketing
00:08:53 - The Sales Slump: Identifying the Problem
00:16:09 - A Simple Fix with Big Results: Solving the Puzzle
00:17:08 - Data to the Rescue: Leveraging Insights for Growth
00:20:46 - Getting Creative with Your Audience Targeting
00:22:16 - Speaking Your Audience's Language: The Real Game Changer
00:22:34 - Turning Around Declining Sales: Real Results, Real Growth
00:23:14 - New Customers, New Profits: The Key Metrics That Matter
00:25:05 - Creative Strategies That Move the Needle
00:27:32 - Benchmarking Success: How Data Drives Smart Decisions
00:37:28 - Fine-Tuning Your Creative for Maximum Impact
00:45:21 - Case Study Wins and What’s Next for Growth
00:46:51 - Wrapping Up: Final Thoughts and Takeaways

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Smart Marketer Live
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns and John Moran are joined by Lauren Schwartz, of The Loft 325, to talk about the significant role that creative strategy plays in digital marketing, particularly when paired with effective media buying. They discuss the importance of merging creative elements with data-driven traffic strategies, focusing on how user-generated content (UGC) performs compared to more product-focused ads. They explore a specific case study involving pet wellness ads, analyzing why certain ads—especially those featuring relatable images of pets—outperform others despite having less apparent polish. The trio also goes into the collaborative relationship between creative teams and media buyers, pointing out how understanding both sides can lead to more successful campaigns. Through real-time examples, Ralph, John, and Lauren provide insights on how creative and media buying can work together for better ad performance, and tease future iterations and tests that could further improve results.

Chapters

00:00:00 - Kicking off Perpetual Traffic (Livestream!)
00:02:15 - Meet Lauren Schwartz: A Key Player in Creative Strategy
00:02:55 - Why Your Media Buying Needs Creative to Succeed
00:05:42 - Unveiling the Magic: Breaking Down a Winning Campaign
00:08:18 - Creative Breakdown: What Drives Performance?
00:11:54 - Tapping into Emotional Power: Ads That Connect
00:16:22 - Emotional Triggers in Pet Ads: Why UGC Outperforms Traditional Creative
00:21:42 - How Collaboration Sparks Better Creative Strategies
00:26:35 - Real-Time Example: Improving Creative Strategies with Live Adjustments
00:30:02 - The Importance of Iterating and Troubleshooting Campaigns
00:33:49 - Engagement Metrics: Understanding Your Audience’s Reactions
00:35:08 - Deep Dive: Metrics That Reveal Ad Success
00:37:33 - Case Study: Using Ad Cloning to Maximize Performance
00:39:43 - Creating Synergy Between Traffic and Creative for Maximum Impact
00:43:59 - Q&A Segment: Ad Strategies and Key Insights
00:47:23 - Audience Questions: How to Maximize Ad Impact Across Platforms
00:52:11 - Quick Tips for LinkedIn Advertising Success
00:56:59 - Wrapping Up: Insights for Future Campaigns

LINKS AND RESOURCE:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
What Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns and John Moran discuss the evolving synergy between Meta and Google, taking a look at how these two platforms can work together to drive powerful marketing results. They revisit the legendary Michigan Method and adapt it for 2024, revealing innovative strategies for scaling ad campaigns and optimizing creative testing at scale. With in-depth insights into advanced techniques for audience targeting, budget management, and real-time campaign adjustments, this episode offers cutting-edge tactics for marketers looking to elevate their traffic and conversion strategies. Tune in to discover how these timeless approaches can still deliver game-changing results today.

Chapters

00:00:00 - Welcome to the Perpetual Traffic Podcast Live Show w/ John Moran
00:01:00 - Meta and Google: A Dynamic Duo for 2024 Marketing Success
00:01:30 - The Michigan Method: Old but Gold—Revamped for the Future
00:02:20 - Going Live: Unpacking Cutting-Edge Traffic Strategies
00:03:37 - Meta Ads Evolution: From Creative Testing to Mastery
00:06:42 - Scaling Like a Pro: The Power of Cloning Campaigns
00:09:52 - Unlocking a New Creative Testing Methodology for 2024
00:13:03 - Data-Driven Insights: Analyzing Results to Optimize Campaigns
00:15:05 - Insider Tips: Advanced Techniques for Meta’s Creative Testing
00:20:00 - Open Targeting Secrets: Maximize Your Campaign Reach
00:28:10 - Audience Deep Dive: Open Targeting Secrets You Need to Know
00:33:17 - Campaign Strategy Breakdown: Inbound vs Outbound Success
00:34:48 - Scaling at Scale: The Blueprint for Creative Testing in Meta
00:36:13 - Q&A: Best Practices for Google Shopping Feeder Strategy
00:37:38 - Q&A: Device Bid Adjustments to Optimize Traffic
00:39:41 - Q&A: Cold Traffic vs Warm Traffic—When and How to Target
00:40:40 - Q&A: Feeder Strategy and Search Terms—What Works Best
00:48:31 - Q&A: How to Nail Omni-Channel Media Strategies for Maximum Reach
00:49:04 - Q&A: Pro Tips on Meta Campaign Setups for Big Wins
00:54:34 - Final Thoughts and Q&A: Optimizing Hotel Campaigns for Success

LINKS AND RESOURCES:

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
What Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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AI marketing expert Russ Henneberry is sharing his advice on how marketers can leverage AI tools to their full potential. From his journey in digital marketing to the creation of AI marketing hubs, Russ will walk you through the usual mistakes marketers make with AI and how to solve them by customizing AI to your specific business needs. Be sure to tune in to hear how to overcome the "cold start" problem and use AI to enhance your content creation, copywriting, and overall marketing strategy.

Chapters

00:00:00 - Welcome to Perpetual Traffic: Your Guide to AI Marketing
00:00:22 - Meet Russ Henneberry: From Digital Marketer to AI Specialist
00:01:15 - The Power of AI: Why Most Marketers Get It Wrong
00:03:23 - Russ’s Journey: From Boredom to AI Pioneer
00:10:01 - How to Build Your Own AI Marketing Hub
00:15:32 - Customize AI to Speak Your Business’s Language
00:17:52 - Practical AI Hubs: Why Your Marketing Needs One
00:20:50 - Solving the Cold Start Problem with AI Content Creation
00:22:37 - Step-by-Step: Building a Successful AI Marketing Hub
00:23:53 - Supercharge Copywriting and Content Creation with AI
00:25:22 - Data Integration: How AI Can Elevate Your Marketing
00:28:03 - Real-World Applications: Why AI is the Future of Marketing
00:29:17 - Context is Everything: AI Efficiency Explained
00:31:40 - The Future of AI: Where Marketing is Heading
00:37:00 - Special Offers and Final Thoughts: Get Ahead with AI

LINKS AND RESOURCES:

Join theCLICK
Russ Henneberry on LinkedIn
Untouchables
Digital Marketing For Dummies (For Dummies (Business & Personal Finance)
Claude AI
ChatGPT
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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Ralph and Lauren welcome Bob Burg, author of The Go-Giver, to discuss the opinion that true success in business comes from focusing on giving value rather than just getting results. Bob breaks down the philosophy of putting others first and how doing so can actually lead to greater success, both financially and relationally. Bob also talks about the five laws of stratospheric success he wrote about in his book. The five laws are the Law of Value, the Law of Compensation, the Law of Influence, the Law of Authenticity, and the Law of Receptivity. It’s a reinvigorating take on business growth, showing that helping others is the best way to help yourself.

Chapters

00:00:00 - Welcome to the Show
00:00:34 - The Secret to Real Success
00:01:17 - What is The Go-Giver?
00:02:50 - The Mindset Shift: From Getting to Giving
00:04:19 - Applying The Go-Giver to Business and Marketing
00:07:16 - The Five Laws of Stratospheric Success
00:07:53 - The Law of Value
00:15:05 - The Law of Compensation
00:17:56 - The Law of Influence
00:21:01 - Storytelling for Business Success
00:22:02 - The Importance of Authenticity
00:24:11 - Misconceptions About Authenticity
00:28:02 - The Law of Receptivity
00:31:05 - Final Thoughts and Resources

LINKS AND RESOURCES:

Bob Burg Website
Books Written by Bob Burg
Influence: The Psychology of Persuasion
The New One Minute Manager
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Influence: The Psychology of Persuasion, Revised Edition

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Ralph and Lauren talk about the challenges of Meta’s audience segmentation and how to drive better results by focusing on new customer acquisition. Joined by Scott Desgrosseilliers, they break down key marketing performance indicators and share strategies for building effective funnels, analyzing traffic, and optimizing campaigns. With insights into attribution, trends, and preparing for Black Friday, this episode provides practical tips for scaling traffic and improving return on ad spend. Plus, listeners get an exclusive offer from Wicked Reports to take their marketing to the next level.

Chapters

00:00:00 - Unlock $1,000 in Value with Wicked Reports
00:01:00 - Welcome to Perpetual Traffic from Boston and Portugal
00:02:27 - Scott Desgrosseilliers Breaks Down Marketing Metrics Magic
00:07:02 - Meta’s Audience Segmentation: A Double-Edged Sword?
00:12:26 - Building a Winning Funnel Block by Block
00:18:47 - How Meta’s AI May Be Limiting Your Campaign Reach and What You Can Do About It
00:25:04 - Traffic Columns: What You Need to See for Growth
00:26:43 - Attribution Woes: Are Your Numbers Lying?
00:27:29 - Current Trends and Cost Insights You Can't Ignore
00:28:24 - The Power of New vs. Repeat Customers in Scaling
00:30:50 - Delayed Conversions: Hidden Value in Your Data
00:32:44 - Optimizing Your Strategy for Fresh Traffic and Sales
00:36:26 - CAC to LTV: Unlocking the Growth Formula
00:38:30 - Getting Ready for Black Friday: What You Must Know
00:40:25 - Wicked Reports' $1,000 Offer to Accelerate Your Success

LINKS AND RESOURCES:

WICKED REPORTS + PERPETUAL TRAFFIC
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
About Advantage lookalike
Episode 625: The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John Moran
Get more people to your website.
Episode 624: How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren are discussing the challenges of balancing business growth with client work, all while managing travel and life on the go. They share tips on how leadership meetings can keep your team aligned and reveal exciting announcements about their own businesses. Ralph and Lauren also break down the growing role of chatbots and AI in handling customer service, including when to introduce them and how they can save time and money. Tune in to hear examples of how AI is transforming business operations and what you need to know to stay ahead.

00:00:00 - Perpetual Traffic Podcast Kick-Off
00:00:14 - Meet the hosts: Ralph Burns & Lauren E. Petrullo
00:01:42 - Balancing work and travel: Secrets from Lauren's European tour
00:06:25 - Major business milestones ahead
00:09:00 - Why leadership meetings are critical for scaling success
00:11:52 - Striking the perfect balance: Client work vs. business growth
00:19:02 - Revolutionary email management hacks
00:20:33 - Exploring the power of chatbots and AI in modern business
00:21:31 - How to assess if your business is ready for a chatbot
00:22:29 - Case studies of chatbots that transformed customer experiences
00:23:19 - Training your chatbot for maximum efficiency
00:24:41 - Chatbots 2.0: How they’re evolving with AI
28:56 - Why every business needs a knowledge base
00:31:55 - Chatbot legality: What you need to know
00:36:20 - Wrapping up with insights and a sneak peek into future episodes

LINKS AND RESOURCES:

Asian Beauty Essentials
The Loft 325
Get Your Marketing Performance Indicators™ Checklist Now!
Virtual Boss: A practical guide for masterfully leading and managing remote teams
Traction: Get a Grip on Your Business
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking new website visits, the cost of acquiring new customers, and how to use tools like Wicked Reports to make smarter decisions with ad spend. The conversation also touches on how to balance cold and warm traffic, and how these metrics can guide a company's growth strategy. If you want to understand how data can improve your marketing and boost results, this episode offers practical insights you can start using right away.

Chapters

00:00:00 - Unlock Your Exclusive $1,000 Data Science Offer
00:01:05 - Welcome to the Perpetual Traffic Podcast!
00:01:43 - Meet Scott Desgrosseilliers: The Marketing Data Master
00:02:30 - Breaking Down Marketing Performance Indicators (MPIs)
00:03:22 - Why New Website Visits Are Your Secret Weapon
00:05:26 - Step-by-Step: Setting Up Wicked Reports for Success
00:08:33 - Mastering Wicked Reports: How to Drive New Visits
00:12:15 - Exploring the Role of AI in Driving New Website Traffic and Conversions
00:18:32 - Warm Traffic Secrets Inside PMAX Campaigns
00:19:39 - The Untapped Power of Cold Traffic
00:20:40 - Essential Metrics for Forecasting and Budgeting
00:22:59 - Spend Smart: Optimizing Your Ad Budget with Data
00:24:46 - Making Smarter Decisions with Wicked Reports
00:29:08 - Campaign Analysis: Performance Over Time
00:36:57 - Wrapping Up: Final Thoughts and a Special Offer

LINKS AND RESOURCES:

WICKED REPORTS + PERPETUAL TRAFFIC
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Wicked Reports
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a serious marketing tool for businesses. The experts talk about the power of measurement, attribution, and lead generation on the platform. Exploring how brands can use TikTok’s tools to understand customer behavior, improve ad performance, and even drive e-commerce sales through TikTok Shops. If you're curious about how TikTok can work for your business, this episode breaks down the strategies and tools that can help you grow.

Chapters

00:00:00 – Welcome to the Perpetual Traffic Podcast
00:00:34 – Connecting with Perpetual Traffic on Telegram
00:01:26 – Genealogy Surprises
00:02:15 – Introducing TikTok Guests
00:03:50 – TikTok's Measurement and Attribution
00:10:15 – The Power of Long-Term Attribution on TikTok
00:16:31 – TikTok's Evolution and Lead Generation
00:21:45 – Lead Generation Strategies on TikTok
00:27:00 – Data Connections and Measurement Tools
00:33:15 – Introduction to Reporting and Conversion Studies
00:34:39 – Framework for Data Connections and Testing
00:35:44 – Expanding Partnerships and Ecosystem
00:38:25 – Practical Examples of Measurement Tools
00:40:28 – Importance of Incrementality Testing
00:45:10 – Incrementality Testing and Real Business Results
00:52:24 – TikTok Shops and E-commerce Integration
00:55:53 – Final Thoughts and Recommendations

LINKS AND RESOURCES:

Grow Your Brand with TikTok Ads
Get the TikTok Performance & Measurement Checklist!
Tier 11 on YouTube
Attribution Overview
Shopper Approved
KnoCommerce
Bahar Bozdogan on LinkedIn
Sheraz Amin on LinkedIn
Meet TikTok Symphony, our new Creative AI suite
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the importance of tracking engagement in ads and understanding the impact of outbound clicks. Ralph and Lauren also talk about the often-overlooked value of instant experience ads, a powerful tool for enhancing engagement and reducing costs. For those running ads across multiple platforms, they explain how to use data to refine campaigns and drive better results. Tune in to hear how small tweaks can lead to big gains in digital marketing!

Chapters

00:00:00 - Welcome! Ralph and Lauren Discuss Exciting Podcast Travel Plans
00:01:22 - Kicking Off the Final Chapter on MPIs
00:02:20 - In-App ROAS: When It Matters and When It Doesn’t
00:03:49 - CPC Breakdown: What Are You Really Paying For?
00:05:53 - Instant Forms and the Meta Metrics Mystery
00:09:17 - The Frustration of Meta’s Untracked Instant Form Clicks
00:13:35 - Deconstructing Click Metrics for Better Ad Performance
00:17:59 - Unlocking the Power of Instant Experience Ads
00:25:55 - Mastering Full Funnel Advertising Strategies
00:31:52 - Wrapping Up with a Call to Action and What’s Next

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Clicks (all)
Know the difference between "Clicks (all)" and "Link clicks"
Troubleshoot the difference between link clicks and outbound clicks
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns and Lauren Petrullo are discussing TikTok's role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok, and Adolfo Fernández, Global Product Strategy & Operations at TikTok. They talk about how the platform is moving beyond its reputation as a top-of-funnel awareness tool. They also discuss TikTok features aimed at helping businesses achieve full-funnel success, integrating automation, vertical-specific strategies, and enhanced creative tools powered by AI. They focus on the importance of shifting from media-focused metrics to business outcomes, making the case for TikTok as a valuable tool for driving real-world results across industries. This episode is packed with insights for marketers looking to maximize the platform's potential for growing their businesses!

Chapters:

00:00:00 – Kicking Off the Perpetual Traffic Podcast
00:01:18 – Special TikTok Guests in the House!
00:02:24 – Meet Jorge Ruiz & Adolfo Fernández from TikTok
00:04:37 – TikTok's Growing Influence on Performance Marketing
00:07:24 – Why We’re Redefining What Performance Marketing Means
00:09:00 – Blurring the Lines Between Branding and Performance
00:10:48 – How Consumer Behavior is Changing Marketing Strategies
00:12:32 – The Shift from Media KPIs to Business KPIs
00:14:11 – TikTok's Role in Driving Business Outcomes
00:16:15 – Breaking Free from Last Click Attribution Models
00:18:29 – Convergence of Branding, Commerce, and Performance
00:22:30 – TikTok's Unique Approach to Full Funnel Marketing
00:24:03 – TikTok's Vision: Where Marketing Meets Commerce
00:32:42 – Unlocking the Secrets of Measurement Systems
00:34:45 – How Creative Content Drives Success on TikTok
00:36:48 – TikTok Symphony: AI Meets Human Imagination
00:42:08 – Building a Full Funnel Strategy with TikTok
00:47:29 – Using Post Purchase Surveys for Attribution Mastery
00:51:56 – The Secret Sauce: TikTok’s Unmatched User Engagement
00:56:51 – What’s Next for TikTok? A Peek into the Future of Marketing
01:02:51 – Wrapping Up: Key Takeaways & Final Thoughts

LINKS AND RESOURCES:

Grow Your Brand with TikTok Ads
Get the TikTok Performance & Measurement Checklist!
Tier 11 on YouTube
Attribution Overview
Shopper Approved
KnoCommerce
Jorge Ruiz on LinkedIn
Adolfo Fernández on LinkedIn
Meet TikTok Symphony, our new Creative AI suite
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren are diving into VidSummit! Lauren attended and is sharing insights from the creator space. They explore the power of consistency, endurance, and data-driven strategies for YouTube success, touching on examples of creators who grew massive followings through relentless focus and adaptation. Ralph and Lauren discuss the importance of staying committed while being open to pivoting when necessary, all while staying attuned to the evolving landscape of content creation. Whether you're a seasoned creator or just starting, you’ll walk away with great advice for building long-term success!

Chapters

00:00:00 – Kicking Off with Ralph and Lauren: Welcome to Perpetual Traffic
00:00:26 – Frustration Friday: From 9 Hours of Sleep to Karaoke All-Nighters
00:01:32 – VidSummit Takeaways: Free Swag, Smoothie Channels, and Elevator Rides
00:02:48 – Creator Insights: How Consistency Builds YouTube Giants
00:10:28 – The Hard Truth: You Need Grit and Resilience for Long-Term Success
00:12:10 – Obsess Over the Data: How YouTubers Crack the Code
00:16:45 – Real Talk: Why Consistency Alone Won’t Guarantee Success Without Market Insight
00:20:08 – Is Your Market Shrinking? Knowing When to Pivot or Press On
00:28:13 – Wrapping Up: Lessons, Links, and What Comes Next on Perpetual Traffic

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Fenitas
Fenitas on YouTube
Mr. Beast on YouTube
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and John dive into an advanced YouTube live session packed with tactical insights for Google Ads professionals. In this episode, they reveal a powerful two-step strategy designed to outmaneuver Google’s algorithm, ensuring maximum efficiency and scalability in campaigns. They break down the critical roles of manual CPC and TROAS bidding strategies, showing how to use manual CPC to secure the first click and TROAS for precise retargeting. The discussion is rich with actionable advice, including the benefits of managing separate campaigns, the significance of click shares, and the strategic use of broad match versus exact match keywords. Ralph and John also tackle pressing audience questions, offering expert guidance on handling unstable e-commerce inventory, optimizing add-to-cart events, and effectively balancing P-Max with standard shopping campaigns. This episode is a must-listen for digital marketers looking to elevate their Google Ads game.

Chapters:

00:00:00 - Introduction to the Perpetual Traffic Podcast
00:00:13 - Why YouTube Lives are Essential for Staying Ahead in Google Ads
00:03:28 - Audience Engagement: Real-Time Insights and Interaction
00:04:39 - Company Updates: Legal Matters and Growth Strategies
00:07:47 - Unveiling the Two-Step Strategy to Outsmart Google’s Algorithm
00:09:45 - Using TROAS for Targeted Retargeting
00:12:15 - Broad Match vs. Exact Match Keywords
00:15:44 - Mastering Campaign Performance: Optimization Techniques Explained
00:17:02 - The Challenge of Scaling Without Losing Profitability
00:21:15 - How Click Share Affects Ad Visibility and Spend
00:25:30 - Strategies for Scaling Campaigns Beyond Initial Success
00:29:05 - Addressing Google’s Price Fixing in Ad Auctions
00:31:05 - Decoding Google’s Bidding Strategies and Classifications
00:32:59 - Proven Tactics for Scaling Your Google Ads Campaigns
00:34:14 - How to Prioritize Campaigns for Maximum Impact
00:36:40 - Expert Q&A: Tackling Google Ads Challenges and Best Practices
00:38:15 - Dealing with E-commerce Sites and Unstable Inventory
00:41:00 - Managing the Balance Between P-Max and Standard Shopping Campaigns
00:43:20 - Best Practices for Scaling Google Ads Campaigns
00:46:10 - Excluding Existing Customers from Campaigns
00:47:25 - Running Standard Shopping Campaigns with P-Max
00:50:35 - Effectiveness of Micro Conversions in Google Ads
00:53:09 - Addressing Unstable Inventory in E-commerce Campaigns
00:57:12 - Rapid Fire Q&A: Quick Solutions to Common Google Ads Issues
00:59:13 - Wrapping Up: Key Takeaways and Next Steps

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Remarketing Lists for Search Ads (RLSA): What You Need to Know
About Target ROAS bidding
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers, and creative lead gen that will make your competitors wish they started in July. Whether you're bringing the Gucci-level discounts or just a fruit salad, we've got the strategies to make sure you win big. Tune in and get ready to own Q5!

Chapters

00:00:00 - Welcome to the Black Friday Strategy Session
00:01:00 - July is the New November: Early Prep Insights
00:03:25 - The Real Cost of Black Friday: Why Preparation Starts Now
00:06:15 - How to Win Q5: Lead Gen Strategies that Last
00:09:45 - Gucci Discounts vs. Fruit Salad: Crafting Irresistible Offers
00:15:20 - Testing Grounds: Why Labor Day Sales Set the Stage for Success
00:25:05 - Quizzes, Lead Magnets, and the Power of Archetypes
00:27:55 - Know Your Audience: Targeting and Content Roadmaps
00:28:55 - Master the Art of Engaging Content: Quizzes and Beyond
00:29:55 - The Secret Sauce: Balancing Value with Sales Pitches
00:31:15 - Personal Stories, Big Lessons: Making Your Brand Relatable
00:33:20 - Lead Magnets That Work: From Creative Discounts to Real Value
00:38:15 - Brand Differentiation: Standing Out in a Crowded Market
00:45:00 - Winning Strategies for Major Sales Events: From Black Friday to Cyber Monday
00:47:55 - Last-Minute Tips: Make the Most of Your Campaigns
00:49:35 - Final Thoughts: Don't Miss Out on the Biggest Sales Week of the Year

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Tidio Black Friday Facts & Cyber Monday Stats [Report 2024]
Leather Up
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in marketing, sales, and overall influence. From understanding the power of reciprocity to leveraging social proof and authority, this conversation is packed with actionable insights that can transform your business strategies and elevate your impact.

Chapters:

00:00:00 - Welcome to Perpetual Traffic Podcast!
00:00:32 - Meet Dr. Robert Cialdini: The Godfather of Influence
00:02:01 - How a Broken Pen Shaped Dr. Cialdini’s Career Path
00:05:47 - Unveiling the Seven Principles of Persuasion
00:07:26 - Why Reciprocation and Liking Drive Influence
00:09:36 - Harnessing Authority and Social Proof for Better Marketing
00:12:51 - The Role of Scarcity and Commitment in Decision Making
00:17:26 - The Power of Unity in Ethical Influence
00:24:15 - Learning from Past Mistakes: A Key to Credibility
00:25:38 - Admitting Weakness: A Surprising Strength in Persuasion
00:26:53 - The Subtle Power of Language in Influence
00:30:49 - Why Reviews Matter: The Psychology Behind Feedback
00:34:05 - The Towel Study: A Real-World Example of Social Proof
00:36:22 - Why Timeless Principles of Influence Still Work Today
00:42:50 - How to Connect with Dr. Cialdini and Learn More
00:44:24 - Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

Cialdini Website
Influence: The Psychology of Persuasion
Pre-Suasion: Channeling Attention for Change
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Pre-Suasion: A Revolutionary Way to Influence and Persuade

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Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on attracting only those who truly matter to their business. If you’re wanting to refine your marketing tactics and maximize the effectiveness of your campaigns, then tune in to this episode. Rethink your lead generation and align your efforts with quality over quantity!

Chapters:

00:00:00 - Welcome to Perpetual Traffic: The Ultimate Guide for Smart Marketers
00:01:00 - Unveiling the Wicked Smart Award: What's Behind the Win?
00:03:00 - The Real Value of Leads: Why Quantity Isn't Everything
00:04:31 - Mastermind Insights: Tactics That Drive Real Results
00:05:42 - Lead Generation Revolution: Implementing Conditional Logic
00:12:52 - Real-World Applications: How the Pros Do It
00:15:16 - Maximizing Your Meta Campaigns: From Ads to Leads
00:18:31 - Stop Wasting Time: Eliminate Delays in Your Sales Funnel
00:19:21 - Case Study Spotlight: Beauty Brand & Acting Program Success
00:20:24 - Delivering the Right Content: Tailoring to Your Audience
00:22:40 - Counterintuitive Marketing: Strategies That Defy the Norm
00:29:27 - Harnessing the Power of Algorithms: What You Need to Know
00:32:46 - Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
How to create a lead ad using Meta Ads Manager
Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide
Episode 575: The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide

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Ralph and Lauren dive into the critical role of leadership in business success, sharing their experiences from the Elite Leadership Summit in Park City, Utah. From the adrenaline of mountain biking mishaps to the insightful strategies discussed at the conference, they explore the importance of empathy, team ownership, and continuous leadership development. Discover how investing in leadership skills can help you scale your business, improve team dynamics, and lead with greater impact. This episode is packed with actionable advice and real-world examples that will inspire you to elevate your leadership game.

Chapters:

00:00:00 - Welcome to the Perpetual Traffic Podcast
00:00:29 - Lauren's Mountain Biking Adventure and the Elite Leadership Summit
00:02:22 - Mountain Biking Mishaps
00:09:27 - Leadership Lessons from the Conference
00:14:41 - Empathy and Team Motivation
00:19:04 - Empathy in Leadership
00:19:05 - Organizational Structure and Its Importance
00:22:00 - Leadership and Idea Generation
00:26:03 - Hiring and Task Management
00:29:49 - Leadership Styles and Roles
00:34:15 - Balancing Leadership and Innovation
00:38:50 - Strategic Planning and Innovation
00:42:34 - Final Thoughts and Takeaways

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Virtual Boss: A practical guide for masterfully leading and managing remote teams
The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
Brett Gilliland
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You

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Dr. Jeremy Weiss reveals his innovative non-stalking method for networking that has significantly grown his professional network without the usual transactional feel. Jeremy discusses how he systematically builds genuine relationships with VIPs and influencers to enhance business growth. Through anecdotes and practical advice, he illustrates how anyone can apply these strategies to not only increase their network but also create meaningful, lasting business relationships. Whether you're a seasoned executive or an emerging entrepreneur, this episode provides actionable insights into transforming your networking approach to achieve greater success and influence.

Chapters:

00:00:00 - Introduction to the Episode: Welcoming listeners to a special discussion on strategic networking
00:01:15 - Meet Dr. Jeremy Weiss: Introduction to our guest expert in networking without feeling transactional
00:03:04 - Unpacking the Non-Stalking Stalking Method: How to network effectively without the usual pressures
00:04:21 - The Art of Genuine Relationships: Strategies to build authentic connections for business growth
00:11:06 - Key Steps to Engage with VIPs: Jeremy's four-step strategy to connect with influential figures
00:22:44 - Mastering Self-Made Introductions: Tips for initiating contact without waiting for an invite
00:29:00 - Systemizing Outreach: How to automate and organize your networking efforts effectively
00:32:57 - Enhancing Outreach for Better Engagement: Strategies to increase the impact of your networking
00:33:20 - How to Network with Industry Leaders: Practical advice for connecting with top influencers
00:34:54 - The Tony Horton Networking Challenge: A real-world example of connecting with high-profile individuals
00:37:34 - Discovering Mutual Benefits: Finding the win-win in new professional relationships
00:40:58 - The Power of Giving Referrals: How helping others can expand your own network
00:47:17 - Efficient Networking: Managing your time and expectations to maximize results
00:53:10 - The Value of Deep Connections: Why meaningful relationships trump sheer numbers
01:00:40 - Wrapping Up: Summary of insights and where to connect with Dr. Jeremy Weiss

LINKS AND RESOURCES:

🎤 Dr. Jeremy Weisz on LinkedIn
Rise 25
INspired INsider
INspired INsider Podcast
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase experience, including effective email sequences and personalized touches like handwritten notes. Tune in to hear Ralph and Lauren’s fresh perspectives on how to build stronger, more profitable customer relationships.

Chapters:

00:00:00 - Kicking Off with Laughs and Penultimate Introductions
00:01:00 - The Tale of the T-Shirt: Adventures in Penis Memorabilia
00:03:27 - From Laughs to Leads: Diving into Marketing Performance Indicators
00:07:40 - Unpacking Customer Lifetime Value (LTV) Like Never Before
00:11:51 - Beyond First Sales: Strategies to Keep Customers Coming Back
00:14:00 - Avoiding the Pitfalls of Discounting
00:17:30 - Personalizing the Customer Experience
00:19:15 - The Role of Email in Boosting Repeat Sales
00:20:58 - The Art of the Follow-Up: Email Reorder Sequences Done Right
00:22:14 - Welcome Sequences: Turning First Impressions into Lasting Loyalty
00:23:43 - Ensuring They Actually Use It: Steps to Boost Product Consumption
00:29:06 - Retargeting Magic: How to Bring Customers Back for More
00:34:07 - The Customer Experience: Little Touches That Make a Big Difference
00:37:22 - Personalizing the Post-Purchase: The Power of Handwritten Notes
00:39:27 - Wrapping Up: Final Thoughts and Key Takeaways

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
The Icelandic Phallological Museum
[SWIPE] Download The Perfect Welcome Email Template
Episode 613: What Are Marketing Performance Metrics™ & Why Are They Important?
Search John Moran on PT Website
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode, you’re invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both success and setbacks. From the importance of Marketing Performance Indicators (MPIs) to the challenges of balancing product diversification with profitability, this discussion uncovers the critical factors that can make or break a business. You’re sure to gain knowledge on how to scale your own ventures without sacrificing your long-term goals. Tune in to learn how to optimize your marketing efforts and maintain a steady growth trajectory.

Chapters

00:00:00 - Kickoff: Perpetual Traffic Unplugged
00:00:30 - Scaling Wins & Losses: A Real-World Case Study
00:01:10 - The MPI Playbook: Your Business’s Secret Weapon
00:03:15 - Real Talk: Live Stories & Unfiltered Marketing Moments
00:05:00 - Stage Fright Confessions: From Time Square to Triumph
00:09:00 - Aligning Ambitions: Setting and Achieving Marketing Goals
00:16:00 - The Attribution Tug-of-War: Balancing Efficiency with Reality
00:20:00 - Understanding the Customer Journey: Beyond Last-Click Attribution
00:24:15 - Channel Siloing: Why It’s Hurting Your Marketing Strategy
00:27:30 - MER Mastery: Breaking Down Media Efficiency Ratio
00:30:25 - Client Goals in Motion: When Strategies Pivot
00:31:15 - NCAC Headaches: Navigating New Customer Costs
00:34:00 - Performance Pulse Check: What February and March Reveal
00:35:00 - Ad Spend Smarts: Making Every Dollar Count
00:36:15 - Strategic Shifts: NCAC’s Impact on the Bigger Picture
00:39:50 - Revenue Roadmap: Hitting Targets with MER Insight
00:43:30 - When Diversification Goes Wrong: The NCAC Dilemma
00:48:00 - MER in Action: Realigning Strategy for Better Results
00:51:00 - Strategic Adjustments: Lessons Learned and Moving Forward
00:52:45 - The Listener’s Seat: Q&A with the Experts
01:02:45 - The Final Word: Wrapping Up and Looking Ahead

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Search John Moran on PT
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Subscribe to Perpetual Traffic! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren dive deep into the world of online reputation management with experts DJ Sprague and Scott Brandley from Shopper Approved. They discuss the critical role that customer reviews play in building trust and driving conversions in the eCommerce space. The conversation touches on the impact of Amazon’s review system on consumer behavior, the importance of triangulating your brand’s reputation across multiple platforms, and actionable strategies for optimizing your online presence. With insights into how reviews influence buyer decisions and tips for leveraging negative feedback, this episode is packed with practical advice for marketers looking to enhance their brand’s credibility and conversion rates.

Chapters:

00:00:00 - Welcome to the Perpetual Traffic Podcast
00:01:19 - Why Reputation Management Matters
00:02:27 - Welcoming DJ Sprague and Scott Brandley to PT
00:03:00 - What Is Reputation Management and Why It’s Critical
00:04:48 - How Customer Reviews Drive Trust and Sales
00:06:02 - Amazon's Impact on Consumer Behavior and Expectations
00:08:05 - Reputation Management Strategies for eCommerce Success
00:09:28 - The Power of Social Proof in Boosting Conversion Rates
00:18:04 - Triangulating Your Brand’s Reputation for Maximum Credibility
00:27:41 - Differentiating Seller and Product Reviews for Impact
00:30:16 - Turning Negative Reviews into Conversion Opportunities
00:34:47 - Case Study: How Antigua Wheels Transformed Their Reputation
00:35:36 - Learning from Nike’s Reputation Management Missteps
00:36:39 - The Essential Strategy of Triangulating Reviews
00:39:26 - Boosting Conversions with Q&A Tools and Proven Techniques
00:43:03 - Exclusive Offer for Perpetual Traffic Listeners
00:47:48 - Episode Wrap-Up and Key Takeaways

LINKS AND RESOURCES:

Shopper Approved
Reputation King
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
MPI Glossary
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren discuss how important it is to understand and utilize key marketing performance indicators to drive business growth. They cover the significance of new customer acquisition costs (NCAC), the effective use of CRM and third-party tools, and the power of pop-ups for data collection. Ralph and Lauren also talk about the importance of turning customers into brand evangelists, offering insights and tips for marketers at all levels. Tune in to gain valuable knowledge and strategies to elevate your marketing efforts.

Chapters

00:00:00 - Dive into the Perpetual Traffic Podcast with Ralph and Lauren
00:00:52 - Sneak Peek: Exciting Series Ahead
00:01:29 - Comparing Skincare Routines to Marketing Strategies
00:01:53 - Crucial Metrics: Why Marketing Performance Indicators Matter
00:03:21 - Must-Have: Free Downloadable Marketing Resources
00:06:14 - In-Depth Look: Analyzing Key Marketing Metrics
00:12:04 - Understanding Your New Customer Acquisition Cost (NCAC)
00:16:40 - Political Spin: Applying NCAC to Campaigns
00:20:00 - Seamless Integration: CRM and Third-Party Tools
00:20:43 - Pop-Up Power: Gathering Customer Data Effectively
00:21:07 - Mastering Customer Segmentation Techniques
00:21:23 - Breaking Down Website Visitor Analytics
00:21:44 - Optimizing Pop-Up Strategies for Better Engagement
00:23:26 - Leveraging Wicked Reports for Precision Data
00:24:39 - The Vital Role of Tracking Customer Acquisition Costs
00:28:19 - Assessing New Customer Metrics for Growth
00:34:59 - Turning Customers into Brand Evangelists
00:41:30 - Wrapping Up: Final Thoughts and Resources

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
MPI Glossary
PT on Telegram
What Are Marketing Performance Metrics™ & Why Are They Important?(Apple Podcasts)
YouTube: Enemies No More: Using Google and Meta Together for 10x Returns | Perpetual Traffic EP 563
PT Website: Episode 563: Enemies No More: Using Google and Meta Together for 10x Returns
Episode 564: Enemies No More: Using Google and Meta Together for 10x Returns – Part 2
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Don't forget to subscribe to Perpetual Traffic! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic sources like Google and Meta can lead to lower overall costs and higher returns. They talk about the significance of customer acquisition costs (CAC) and new customer acquisition costs (NCAC), and how businesses can misinterpret these metrics if not analyzed correctly. They discuss the need for understanding marketing performance indicators (MPIs) and the role of third-party tools in providing clear insights. Ralph and Lauren also touch on the challenges businesses face with operations and product quality, and how these can impact the effectiveness of marketing efforts. Tune in to learn how to leverage marketing metrics to make smarter business decisions and achieve long-term success!

Chapters:

00:00:00 Welcome to the Perpetual Traffic Podcast
00:00:43 Meet Your Hosts and Join Our Telegram Group
00:01:10 Marketing Performance Educators: Today's Focus
00:02:45 Why Financial Metrics Matter in Marketing
00:03:31 Key Marketing Metrics You Need to Know
00:06:34 How Blending Traffic Channels Can Boost Your Results
00:10:23 Traditional Advertising: Is It Still Relevant?
00:15:04 Breaking Down Customer Acquisition Cost (CAC)
00:21:23 Why NCAC Is Crucial for Your Growth
00:22:33 Maximizing Profits with Average Order Value (AOV)
00:24:46 Real Client Stories: Overcoming Operational Challenges
00:26:53 Media Buying Strategies for Lower Customer Acquisition Costs
00:30:07 Marketing Efficiency Ratio (MUR): What It Means for You
00:37:09 Multilingual Marketing: Expanding Your Reach
00:38:07 Wrapping Up: Conclusion and Call to Action

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
PT on Telegram
What Are Marketing Performance Metrics™ & Why Are They Important
YouTube: Enemies No More: Using Google and Meta Together for 10x Returns | Perpetual Traffic EP 563
PT Website: Episode 563: Enemies No More: Using Google and Meta Together for 10x Returns
Episode 564: Enemies No More: Using Google and Meta Together for 10x Returns – Part 2
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how to effectively scale campaigns by understanding the nuances of audience engagement and conversion attribution. John and Ralph go over the importance of structuring marketing strategies that focus on generating demand rather than just capturing it. You’re going to learn advanced techniques for optimizing ad campaigns, leveraging both Meta and Google platforms, and ensuring a holistic approach to marketing metrics that drive true business growth. Whether you're a seasoned marketer or new to the field, you’ll gain valuable perspectives on maximizing the impact of your digital advertising efforts!

Chapters:

00:00:00 Welcome to the Perpetual Traffic Podcast - The Journey Begins
00:00:35 Unpacking the Evolution of Marketing Metrics - A Fresh Perspective
00:01:54 Meet John Moran - Mastering Marketing Performance Indicators
00:02:43 Why Business Metrics Matter - Insights for Growth
00:04:53 Our First YouTube Live with John Moran - Going Live!
00:06:47 Digital Marketing Essentials - The Core Elements
00:11:12 Traffic and Business Health - Key Understandings
00:18:23 Meta and Google Performance Case Study - Real-World Applications
00:25:14 The Role of Incrementality Testing - Measuring True Impact
00:29:07 Attribution Challenges and Solutions - Navigating Complexity
00:33:32 Innovative Techniques for Traffic Generation - Beyond Basics
00:37:46 Creative Strategies for Audience Engagement - Innovative Approaches
00:40:13 Levels of Engagement - Comprehensive Explanations
00:43:38 Remarketing and Sales Cycles - Advanced Techniques
00:48:46 Interactive Q&A Session - Audience Insights and Questions
00:57:54 Key Takeaways and Practical Tips - Applying the Knowledge
01:05:13 Final Thoughts and Announcements - Wrapping Up

LINKS AND RESOURCES:

Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
The MPI Glossary
PT on Telegram
Previous John Moran Episodes!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritizes profitable growth and sustainability. Tune in for insights about optimizing your business’ marketing strategy by focusing on metrics that matter.

Chapters:

00:00:00 Welcome to the Perpetual Traffic Podcast
00:00:43 Surviving a Category 5 Hurricane in Jamaica: Lauren's Wild Story
00:03:59 Introducing Our New Multi-Episode Series
00:05:53 Why Marketing Performance Indicators (MPIs) Matter More Than Ever
00:08:11 The Real Deal on Marketing Metrics: What You Need to Know
00:12:18 Bridging the Gap: How Marketing Connects to Business Health
00:22:45 Case Studies and Real-World Wins: What You Can Learn
00:25:08 Demystifying Marketing Efficiency Ratio (MER)
00:26:15 Breaking Down Silos: The Challenge of Isolated Marketing Channels
00:28:04 Apparel Brand Case Study: Beyond ROAS
00:30:01 MPIs in Action: Driving Real Business Outcomes
00:36:35 Integrating Finance and Marketing: A Strategic Approach
00:42:51 Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

MPI Checklist
Episode 602: How Google Ads Are Ripping You Off & How To Scale In Spite Of It
PT on Telegram
HURRICANE DEVASTATES CARIBBEAN
Wicked Reports
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the importance of memorable customer interactions, this episode will leave you rethinking your approach to business growth!

Chapters:

00:00:00 - Welcome to Perpetual Traffic Podcast
00:01:00 - Telegram Tidbits: Join the Party
00:02:00 - Metrics Mania: Today’s Hot Topic
00:03:30 - Sponsor Shoutout: Jim Weed’s Wonder Brew
00:05:30 - IT Apocalypse: The Largest Outage Ever
00:08:00 - Newsjacking 101: Marketing Goldmine
00:11:00 - Real-Time Relevance: Staying Ahead with News
00:14:30 - Brainstorm Bonanza: Creative Marketing Hacks
00:19:00 - Tactical Tactics: Turning Ideas into Action
00:25:31 - Memorable Moments: Creating Lasting Impressions
00:29:59 - Wrap-Up: Final Thoughts and Future Steps

LINKS AND RESOURCES:

First Thing: Microsoft outage takes out banks, airlines and businesses
Competitors and Alternatives to CrowdStrike Falcon
Google Alerts
Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

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In this episode, Scott Wozniak shares the secrets behind creating a powerful customer experience engine that turns satisfied customers into raving fans. Scott discusses the importance of operational excellence, personalized service, crafting memorable moments, and the need for businesses to build trust and demonstrate genuine care for their customers. Using lessons from Chick-fil-A and the wisdom of Obi-Wan Kenobi, Scott explains how businesses can differentiate themselves by celebrating their customers' successes and creating unforgettable experiences. Tune in to learn how to elevate your brand and leave a lasting impact on your audience.

Chapters

00:00:00 - Kickoff: Introduction to the Customer Experience Engine with Scott Wozniak
00:01:12 - Essential Insights: The Power of Operational Excellence
00:02:20 - Building Bridges: Trust through Consistency
00:05:45 - The Value of Consistency: Why Customers Return
00:10:48 - The Personal Touch: Showing You Care with Personalized Service
00:17:17 - Magic Moments: Creating Memorable Experiences
00:20:06 - Wisdom from Star Wars: Obi-Wan's Mentorship Lessons
00:21:27 - Fan Frenzy: Turning Customers into Raving Fans
00:23:29 - Real-world Examples: Chick-fil-A's Memorable Moments
00:25:48 - Victory Lap: Celebrating Business Wins
00:26:53 - Industrial Celebrations: Nucor's Unique Ways of Honoring Clients
00:29:28 - Success Metrics: Tracking and Celebrating Milestones
00:34:03 - Connect with Scott Wozniak: Insights and Opportunities

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode, Ralph sits down with Scott Wozniak to discuss the secrets behind building a legendary brand. Scott shares insights from his book, "Make Your Brand Legendary," explaining how to create raving fans who return repeatedly and spread the word about your business. Using case studies like Chick-fil-A versus McDonald's, Scott explains the importance of understanding your customer and effective systems in driving success. Tune in to learn strategies for turning your business into a customer-centric powerhouse.

Chapters

00:00:00 - Welcome to the Perpetual Traffic Podcast!
00:01:09 - Introducing Scott Wozniak: From Florida to Legendary Branding
00:02:47 - Practical Application: The Key to Turning Ideas into Actions
00:06:49 - What Makes a Legendary Brand? Insights from Scott Wozniak
00:07:48 - Creating Raving Fans: The Secret Sauce to Business Success
00:11:08 - McDonald's vs. Chick-fil-A: A Tale of Two Brands
00:17:09 - Building Raving Fans in Any Industry: Tips and Tricks
00:19:51 - Legendary Brands: Not Just for Big Names - Anyone Can Achieve This
00:22:18 - The Engine Metaphor: Fueling Your Brand's Success
00:24:28 - The Backbone of Legendary Branding
00:27:15 - Customer Insight: The Key to Understanding Why They Choose You
00:33:41 - Tools for Gaining Customer Insight: Practical Resources
00:37:24 - Effective Tools and Techniques for Gaining Valuable Customer Insight
00:41:07 - Wrapping Up: Conclusion and Final Thoughts from Scott Wozniak

LINKS AND RESOURCES:

Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine
Customer Experience Engine swoz
Webstie
Legendary Brand Academy
Scott Wozniak - Speaking
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode, Ralph and Kasim reunite to welcome Charles Duhigg, the mastermind behind "The Power of Habit." As they discuss the secrets of habit formation and the art of communication, Charles explains how simple tweaks can alter behaviors and relationships. Charles talks about everything from the unexpected origins of toothbrushing to the surprising science behind effective communication and much more. His ability to distill complex ideas into actionable steps will leave you rethinking your daily routines and interactions. Tune in to learn the habits and communication strategies that can drive personal and professional success.

CHAPTERS

00:00:00 - Kicking Off: Welcome to the Perpetual Traffic Podcast!
00:01:33 - The Comeback Kid: Kasim Returns from Podcast Retirement
00:03:17 - Fanboy Moment: Introducing Charles Duhigg, Author of 'The Power of Habit'
00:04:06 - Beyond Habits: Exploring the Science of Communication with Charles Duhigg
00:05:27 - Communication Breakdown: Why Your Conversations Might Be Failing
00:10:29 - Quick Fixes: Practical Tips to Become an Effective Communicator
00:13:15 - Emotional vs. Practical: Navigating Different Types of Conversations
00:18:06 - The Deep Dive: Mastering Deep Questions and the Matching Principle
00:20:34 - Listen Up: How to Prove You’re Listening with the Looping Technique
00:22:56 - Real Connections: The Importance of Genuine Conversations
00:25:00 - Team Secrets: Inside Google’s Project Aristotle and Team Dynamics
00:29:08 - Safety First: The Role of Psychological Safety in Team Success
00:32:18 - Evolution of Talk: From Phone Conversations to Emojis and GIFs

LINKS AND RESOURCES:

Charles Duhigg Books
About Charles
‘Smarter, Faster, Better’: The New Science of Productivity
Ready to Evolve Your Digital Marketing? Let's Talk.
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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This episode is part two of Ralph and Tom Shipley’s conversation. They discuss the complexities of business acquisitions. Tom shares his expertise on structuring deals, evaluating financial health, and negotiating effectively. He talks about the importance of trust and vision in making successful acquisitions, including strategies you can use. From understanding the true profit picture to exploring innovative deal structures and safeguarding cash flow, Tom offers advice for anyone looking to grow their business through acquisitions. Tune in to gain a fresh perspective on leveraging acquisitions for business growth.

Chapters:

00:00:00 - Welcome & Ralph Introduces Tom Shipley: Expert in Acquisitions
00:01:00 - Understanding Deal Structure Basics
00:03:40 - Building Trust and Vision in Deals
00:06:34 - Key Insights on Evaluating Financials
00:09:30 - Revealing the True Profit Picture
00:12:28 - Essential Tips for Negotiation
00:18:13 - Exploring Creative Deal Structures
00:22:45 - Implementing Cash Flow Safeguards
00:28:20 - Final Thoughts and Upcoming Events

LINKS AND RESOURCES:

DEALCON LIVE
PT on Telegram
Email Tom
Tom on LinkedIn
Agency Ventures Aggregator
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph welcomes Tom Shipley, an entrepreneur with a background in special forces and a track record of building successful businesses through mergers and acquisitions. Tom shares his journey from the challenges of the tech bubble to creating Atlantic Coast Brands, telling you the strategies and insights that have driven his success. You’ll learn a lot about the nuances of business growth, creative financing, and how to find and close acquisition deals. Tom's stories and advice are like a guide for business owners looking to scale in innovative ways. So, tune in if you’re aiming to elevate your entrepreneurial game!

Chapters:

00:00:00 - Welcome to Perpetual Traffic Podcast
00:00:39 - Meet Tom Shipley: Serial Entrepreneur and Former Special Forces Operator
00:01:58 - Unlocking Business Growth through M&A
00:04:40 - Tom Shipley's First Business Ventures
00:05:09 - Surviving the Tech Bubble
00:06:47 - Building a Beauty Empire: Atlantic Coast Brands
00:10:07 - Innovative Financing and Acquisition Techniques
00:14:24 - Identifying Perfect Acquisition Targets
00:17:00 - Creative Deal Structures
00:19:30 - Leveraging Your Network for Funding
00:21:45 - Motivations Behind Selling a Business
00:24:00 - Retaining Key Employees
00:26:00 - Case Studies of Successful Acquisitions
00:27:07 - Steering Clear of Acquisition Pitfalls
00:34:14 - Gear Up for DealCon Conference
00:35:27 - Final Thoughts and How to Get in Touch

LINKS AND RESOURCES:

DEALCON LIVE
PT on Telegram
Email Tom
Tom on LinkedIn
Agency Ventures Aggregator
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren are discussing using Slack for business communication and productivity. They cover the pitfalls of relying too much on Slack, sharing how it hindered productivity and created chaos in their teams. Ralph and Lauren also talk about their journey of transitioning to more structured project management tools like Jira and ClickUp. Plus, the importance of having a dedicated system for task management. Be sure to tune in to learn how you can enhance team productivity and communication strategies.

Chapters:

00:00:00 - Welcome to Perpetual Traffic: Maximizing Business Growth
00:00:28 - Meet Your Hosts and Join the Inner Circle
00:01:01 - Slack: A Double-Edged Sword in Business Communication
00:03:15 - Radical Overhaul: Transforming Slack Usage for Efficiency
00:05:22 - From Chaos to Order: Embracing Jira and ClickUp
00:10:35 - Evolving Project Management: Adapting ClickUp for Team Needs
00:15:45 - ClickUp Unleashed: The Power of Effective Project Management
00:20:08 - Automations and Workflows: Streamlining Tasks in ClickUp
00:23:54 - Mastering Efficient Communication: Tips and Tricks
00:29:12 - Beyond Tasks: Using Slack to Foster Company Culture
00:33:53 - Wrapping Up: Key Takeaways and How to Connect

LINKS AND RESOURCES:

ClickUP
Jira
Ready to Evolve Your Digital Marketing? Let's Talk.
PT on Telegram
15 Best Project Management Software Picked For 2024
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns and Lauren Petrullo discuss the ingenious marketing tactics of Ryan Reynolds and his ability to hijack social media trends for maximum impact. They go over Lauren's latest presentation at M3, revealing advanced strategies for optimizing Meta ads and leveraging CRM pixels to improve lead quality. The episode also features examples of how to use current social trends to create powerful marketing campaigns. From Ryan Reynolds' creative responses to social media buzz to practical tips on configuring sales funnels, this episode is packed with valuable information for all you marketers aiming to elevate your game. Tune in to learn how to transform your marketing approach and achieve better results!

Chapters:

00:00:00 - Welcome to Perpetual Traffic
00:00:27 - Meet the Hosts and Join Our Telegram Community
00:00:42 - Ryan Reynolds and Marketing Legends Unveiled
00:02:40 - Highlights from Lauren's Presentation at M3
00:03:38 - Dissecting Ryan Reynolds' Marketing Brilliance
00:04:27 - News Hacking and Riding Social Trends
00:05:11 - Ryan Reynolds' Popcorn Bucket Response: A Marketing Masterclass
00:08:13 - Using Social Trends to Amplify Your Marketing
00:13:04 - Strategies for Optimizing Meta Ads for Better Leads
00:14:59 - CRM Pixels Demystified
00:17:00 - Strategies for Implementing CRM Pixels
00:18:30 - Importance of Asking Qualifying Questions
00:23:45 - Case Study: High-Quality Lead Acquisition
00:25:30 - Optimizing Data Flow Between CRM and Meta
00:27:00 - Enhancing Lead Quality Through Detailed Data Collection
00:30:46 - Building a Sales Funnel with Meta: Step-by-Step
00:33:38 - Navigating Lead Qualification and CRM Challenges
00:36:30 - Practical Solutions for Lead Qualification Issues
00:40:26 - Mastering Pixel Creation and Data Management
00:48:23 - Exploring Meta's Lead Center and CRM Alternatives
00:54:55 - Final Thoughts and Practical Implementation Tips

LINKS AND RESOURCES:

The 'Dune' Popcorn Bucket
The ‘Dune’ Popcorn Bucket and the Golden Age of Movie Merch
BREAKING Deadpool and Wolverine Popcorn Bucket Revealed by Ryan Reynolds
TikTok
Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
Job well done. Aviation Gin Laughing Man
The Process | Aviation Gin
The Vasectomy: Deadpool Edition
The Fibonacci Sequence
The Laziest Way to Get Qualified Leads on Meta with Lauren Petrullo
Episode 602: How Google Ads Are Ripping You Off & How To Scale In Spite Of It
Kieran Flanagan
Manage your leads in leads center
Zapier
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren tackle the ins and outs of measuring success in digital marketing. Today they’re talking about the world of metrics, profitability, and client expectations. Together, they break down the difference between revenue and cash collected, explore customer spending patterns, and offer insights on calculating customer lifetime value. With a focus on practical strategies for retention and lifecycle marketing, this episode is a must-listen for anyone looking to refine their approach to digital marketing and drive real results.

Chapters:

00:00:00 - Welcome to the Perpetual Traffic Podcast
00:00:34 - Join Our Engaging Telegram Community
00:01:30 - Celebrating Birthdays and Personal Updates
00:02:01 - Insights from Mastermind Events and Networking
00:04:31 - The Critical Role of Measurement in Digital Marketing
00:06:22 - Deep Dive into Metrics and Profitability
00:09:47 - Setting Realistic Client Expectations and Generating Quality Leads
00:12:15 - The Pitfalls of Relying Solely on ROAS
00:18:37 - Revenue vs. Cash Collected: Understanding the Difference
00:21:24 - How to Calculate Customer Lifetime Value
00:23:02 - Key Profitability Metrics and Setting Business Goals
00:26:03 - Strategies for Retention and Lifecycle Marketing
00:30:48 - Navigating Challenges with Attribution and ROAS
00:32:21 - Maximizing Effectiveness of SMS and Email Campaigns
00:36:27 - Integrating Sales and Marketing Data for Better Insights
00:39:45 - Evaluating the True Impact of Omni-Channel Marketing
00:44:36 - Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

What Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?
How Much Can You Afford To Pay To Acquire A Customer? The 5-Step Customer Acquisition Cost Formula
Episode 106: How Much Can You Afford To Pay To Acquire A Customer?
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Today we’re revisiting the first appearance of Lauren Petrullo on the show, showcasing her impressive and still-relevant insights into e-commerce and digital marketing. Lauren, now a co-host, initially captivated listeners with her pioneering strategies that were ahead of their time. This episode goes into the methods she shared for optimizing e-commerce performance, such as setting up Instagram and Facebook shops for unprecedented organic reach and integrating shoppable blogs to drive sales. Her advice on leveraging AI tools for content creation and SEO is practical and transformative, providing you with steps to enhance your digital marketing efforts!

Chapters:

00:00:00 - Welcome to Perpetual Traffic
00:02:15 - Reintroducing Lauren Petrullo
00:03:10 - The Power of a Great Review
00:05:55 - Copywriting Mastery and AI
00:08:23 - Meta Shops and Affiliate Marketing Goldmine
00:12:45 - Leveraging Organic Exposure with Shops
00:16:05 - AI in Content Creation
00:17:21 - Case Study Spotlight: From 2K to 80K Organic Visitors
00:19:34 - SEO Secrets for Explosive Growth
00:23:10 - Combining Human and AI Efforts
00:25:55 - Shoppable Blogs
00:27:50 - Mastering SEO Content Strategy
00:28:50 - Turning Articles into Sales Machines
00:30:04 - Essential SEO Tools and Techniques
00:33:56 - Integrating Content with Paid Advertising
00:35:47 - The Power of Content-Rich Websites
00:37:20 - Content as a Conversion Driver
00:41:15 - The Role of User Experience in SEO
00:43:30 - Strategic Content Planning
00:44:53 - Going Multilingual: Expanding Your Content's Reach
00:49:46 - Conclusion and Final Thoughts

Tools Mentioned:

Shops on Facebook
PT Episode 416
Mongoose Media
Cosmo Headlines
SurferSEO
Performance Max Expansion
Florida Man Birthday

LINKS AND RESOURCES:

Lauren Petrullo on LinkedIn
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google's automated bidding strategies. You’re going to get a look into how Google's price fixing could be inflating your cost-per-click (CPC) without delivering better positioning. John discusses his method of using manual CPC bidding and strategic conversion tracking adjustments to dramatically reduce ad spend while maintaining top search positions. If you’re struggling with escalating CPCs and want to scale your campaigns effectively, this episode is jam-packed with advice and proof-of-concept screen shares that could transform your approach to digital advertising. Tune in to learn how to outsmart Google's algorithm and maximize your ad budget!

Chapters:

00:00:00 - Welcome to Perpetual Traffic: Unveiling Hidden Ad Costs
00:01:02 - Meet John Moran: The Man Exposing Google's Price Fixing
00:02:19 - Deep Dive: Uncovering Google's Automated Bidding Mysteries
00:03:40 - Hacking the System: Reverse Engineering Google's Algorithm
00:06:10 - Proof in the Data: Confirming the Price Fixing Theory
00:07:02 - Real-Life Results: How Case Studies Reveal the Truth
00:11:14 - Fighting Back: Strategies to Overcome Google's Tactics
00:15:01 - Shocking Changes: The Impact on CPC and Conversion Rates
00:18:45 - Case Study Insights: How One Change Led to Dramatic Savings
00:20:30 - Tactical Adjustments: Modifying Bids for Maximum Efficiency
00:22:15 - Real-World Applications: Success Stories from Different Sectors
00:24:03 - Navigating Manual CPC Limits: What You Need to Know
00:26:32 - True CPC Value: Understanding What You're Really Paying For
00:28:07 - Metrics That Matter: Conversion Tracking and Business Health
00:31:23 - Benchmarking Success: Evaluating Business Health Metrics
00:34:53 - The In-App Metrics Dilemma: Challenges and Misconceptions
00:37:22 - Aligning Goals: How Business Metrics Drive True Performance
00:39:10 - Bridging the Gap: Syncing Marketing Efforts with Business Health
00:41:08 - Winning Strategies: Leveraging CPC Adjustments Effectively
00:43:22 - Wrapping Up: Key Takeaways and Actions to Implement

LINKS AND RESOURCES:

Episode 584: The Ultimate Google Performance Max Masterclass With Tier 11’S John Moran
Meet the Tier 11 Team
Why You're YouTube Ads Wrong with Tom Breeze
Cost-per-click (CPC): Definition
About Target ROAS bidding
Manual CPC bidding
About conversion tracking
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren are discussing the concept of becoming 'useless' at work. Inspired by Disney's training and delegation techniques, they share how business leaders can pass on tasks and enhance team performance. Learn how even industry giants like Disney succeed by focusing on training and smart delegation. Tune in for tips, stories, and strategies that will make you rethink your approach to leadership.

Chapters:

00:00:00 - Welcome to the Provincial Traffic Podcast
00:00:39 - Embracing Your Inner Neanderthal in Business
00:02:00 - Disney's Secrets to Delegation
00:04:35 - The Role of Training at Disney
00:07:47 - Becoming the Most Useless Person in Your Company
00:10:34 - Steps to Effective Delegation
00:15:12 - Ralph's Personal Journey to Effective Delegation
00:20:26 - Final Thoughts and Calls to Action

LINKS AND RESOURCES:

Career Ladders
PT on Telegram
Search Ryan Hodges
Episode 591: Is Delegation Your Kryptonite? Conquer The 4 Levels And Free Up Your Time
Tier 11 Vision
Tier 11 Manifesto
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns and Lauren Petrulo are all about making your presence in your business redundant—yes, you heard it right—useless! They share their perspectives on delegating effectively and trusting your team to take the reins, making sure your business can thrive even when you step away. Lauren introduces us to her game-changing gadget, the Stream Deck, which streamlines her workflow during client calls with a press of a button, proving that sometimes, the best productivity hacks are quite literally at your fingertips. Ralph, not to be outdone, praises the virtues of the Remarkable Two, a digital notepad that keeps him organized and focused without the distraction of endless browser tabs. Whether it's empowering your team or enhancing personal productivity, this episode is packed with advice you can put into action today. So, gear up to learn how to strategically make yourself obsolete—in the best way possible!

Chapters:

00:00:00 - Kicking Off with Pink Shoes and Podcast Pleasantries
00:01:10 - Back to Basics: Reviving Our Favorite Productivity Secrets
00:02:36 - How Lauren's Stream Deck Revolutionizes Efficiency
00:05:12 - Ralph Unveils the Remarkable 2: A Distraction-Free Note Paradise
00:08:40 - The Power of Streamlined Communication: Insights into Efficient Client Calls
00:12:08 - Crafting Uselessness: The Art of Making Yourself Redundant
00:17:27 - Cultivating Team Autonomy for Enhanced Productivity
00:18:32 - Innovation in Absence: How Stepping Back Spurs Creativity
00:20:40 - Setting the Compass: The Role of Clear Objectives in Business Success
00:22:29 - The Evolution of a Team: Constant Improvement as a Core Value
00:25:00 - Training vs. Execution: Striking the Right Balance
00:31:52 - From Ladders to Lattices: Rethinking Career Progression
00:34:12 - Wrapping Up: Key Takeaways and Where to Find Us Next

LINKS AND RESOURCES:

Career Ladders
PT on Telegram
Search Ryan Hodges
Episode 591: Is Delegation Your Kryptonite? Conquer The 4 Levels And Free Up Your Time
Tier 11 Vision
Tier 11 Manifesto
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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We’re sharing an episode of the Dugout CEO podcast, hosted by Casey Cavell, where Ralph was a guest. He talks to Casey about key insights on effective business management, and strategies for CEOs and marketing leaders facing economic challenges and organizational growth. Ralph discusses the importance of aligning teams with a unified vision and making informed decisions about outsourcing and in-house operations. He also goes into the need for the right support system, explaining the value of working on the business, fostering independence within teams, and leveraging strategic planning for sustainable growth. Tune in to gain knowledge on managing business complexities and scaling through purposeful strategies.

Chapters:

00:00:00 - Kickoff: Welcome to the Perpetual Traffic Podcast
00:00:07 - Business Growth Hurdles and How to Manage Them
00:01:48 - Why Integrators Are Essential for Success
00:04:48 - Meet the Dugout CEO Podcast
00:06:13 - Ralph Burns' Journey from Baseball to Business
00:09:03 - Drawing Business Insights from Baseball
00:13:45 - Specialization vs. Scaling: Finding the Balance
00:17:30 - When to Pivot: Adapting Your Business Strategy
00:19:50 - Listening to Customer Needs for Growth
00:22:12 - Targeting and Serving Your Ideal Customer
00:26:00 - Mastering Strategic Planning and Leadership
00:28:15 - The Mr. Fix-It Hat: Empowering Your Team
00:32:45 - The Fun and Importance of Quarterly Planning
00:36:05 - Wrap-Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

The Tier 11 Manifesto
PT on Telegram
Virtual Boss: A practical guide for masterfully leading and managing remote teams
Episode 588: (Part 2) From One-Man Show To Growth Engine: The COO Transformation With Ryan Hodges
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns offers a look at key strategies for business expansion and the challenges of managing a virtual enterprise. He shares his personal journey to building a multimillion-dollar agency, discussing critical choices related to business valuation and growth pathways. The discussion also touches on the fundamental principles that sustain business success and the importance of a structured hiring process. Also, Ralph provides tips on using simple technological tools to streamline operations and the benefits of developing effective operational procedures, giving you actionable guidance for nurturing and leading a successful digital business.

Chapters:

00:00:00 - Embarking on Excellence: The Scaling Voyage Begins
00:01:00 - Growth Trifecta: Revealing Key Expansion Strategies
00:01:36 - Remote Realities: Overcoming Virtual Business Challenges
00:03:00 - Ralph's Journey: Building a Multi-Million Dollar Legacy
00:04:47 - Market Mastery: Capitalizing on Industry Opportunities
00:08:05 - Strategic Pathways: Selecting Routes for Agency Growth
00:12:36 - Valuation Visions: Navigating Exit and Expansion Options
00:16:47 - Strategic Insights: Exploring Growth Through Mergers and Acquisitions
00:20:59 - Core Philosophy: Unveiling Tier 11's Foundational Beliefs
00:24:53 - Talent Magnetism: Strategies for Attracting Top Talent
00:27:06 - Organizational Architecture: Designing Effective Structures
00:29:48 - Hiring Excellence: Enhancing the Recruitment Framework
00:34:30 - Optimizing Operations: Streamlining Processes with Innovative Tech
00:39:12 - Tech Toolbox: Harnessing Simple Tools for Operational Efficiency
00:43:13 - Systems for Success: Crafting and Implementing SOPs
00:46:26 - Closing Insights: Reflecting on Key Learnings and Farewells

LINKS AND RESOURCES:

PT on Telegram
Virtual Boss: A practical guide for masterfully leading and managing remote teams
Episode 588: (Part 2) From One-Man Show To Growth Engine: The COO Transformation With Ryan Hodges
The 3-Step Strategy I Used to Build a Multi-Million Dollar Virtual Marketing Agency(Video)
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effective ads that convert. If you’re aiming to up your YouTube game, this episode is a must-listen!

Chapters:

00:00:00 – Welcome to the Perpetual Traffic Podcast!
00:00:39 – Join Our Telegram Group: Get the Inside Scoop
00:01:09 – Meet Tom Breeze: The YouTube Ad Maestro
00:04:42 – Tom's Unconventional Agency Model: Viewability Unleashed
00:09:12 – The Birth of Viewability: Tom's Origin Story
00:11:34 – High-Risk, High-Reward: Performance Partnership Model
00:14:07 – Building Trust and Delivering Results
00:16:19 – Future-Proofing Your YouTube Ads: Trends and Strategies
00:19:23 – ChatGPT's Impact on YouTube Search Habits
00:22:15 – Cracking the CPM Code
00:25:38 – The Long-Form Ad Advantage: Strategy for Success
00:28:42 – Decoding YouTube Analytics
00:31:48 – The Cornerstone VSL: Killer Video Sales Letters
00:34:01 – Tom's Three-Act Structure: Mastering Video Content Strategy
00:38:29 – Act Two Unpacked: Problems and Solutions
00:41:05 – Crafting Act Two: Techniques for Problem-Solving Videos
00:43:40 – Act Three Finale: Delivering Solutions and Building Trust
00:52:42 – Tom's Five A's: The Blueprint for Video Marketing Success
00:58:23 – Tom's Reflections: Becoming a Video Marketing Master

LINKS AND RESOURCES:

PT on Telegram
Tom Breeze on PT
Average Percentage Viewed
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns and Lauren Petrullo take us into the fascinating world of email deliverability and lead quality, providing insights and tips for businesses looking to optimize their sales funnels. Ralph and Lauren debate the merits of vanilla ice cream while breaking down complex marketing strategies into digestible, actionable steps. From leveraging tech-savvy automation techniques to the importance of proof of life in email campaigns, the duo guide listeners through practical solutions to common marketing challenges. Tune in for a lot of tactical advice that could revolutionize your approach to lead generation and conversion!

Chapters:

00:00:00 - Welcome to Perpetual Traffic: A Business and Marketing Podcast
00:00:38 - Unraveling the Telegram Thread: Our Community Insights
00:02:45 - Email Delivery and Lead Quality: The Deep Dive Begins
00:07:24 - Personalized Emails: Strategies for Better Segmentation
00:09:33 - High-Quality Lead Forms: Crafting the Perfect Questions
00:13:17 - High-Intent Lead Forms: Balancing Quantity and Quality
00:16:49 - Audience Engagement: Boosting Email Interaction
00:19:02 - The First Email: Setting the Stage for Engagement
00:24:13 - Effective Calls to Action: Maximize Your Email Impact
00:26:10 - Lead Scoring and Tracking: Techniques for Success
00:28:22 - Automating Sales and Marketing: Best Practices
00:29:31 - Building Your Automation Team: Roles and Responsibilities
00:34:10 - Specialization vs. Cross-Functional Roles: What Works Best
00:36:00 - Social Media Strategies: Driving Sales and Engagement
00:41:03 - Paid Traffic Conversions: Optimizing for the Right Events

LINKS AND RESOURCES:

Gorgias
Episode 494: Top Ways Your PPC Spend Is Being Wasted With John Moran
Episode 543: How To Sell A $250,000 Product With And An 8X ROAS On Google With John Moran
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns and Perpetual Traffic’s new co-host, Lauren Petrullo are tackling the TikTok turmoil shaking up the digital world. They dissect the possible ban’s ripple effects on small businesses and influencers who’ve found a goldmine in the app’s algorithm. Amid the political wrangling and economic power plays, they question what's really driving this move and who stands to gain or lose. Get ready as Ralph and Lauren unpack the drama, providing hot takes on how this saga could reshape your social media strategy.

Chapters:

00:00:00 - Welcome to Perpetual Traffic: Fresh Faces and New Beginnings
00:00:44 - Telegram Talk: Join Our Buzzing Community
00:02:16 - TikTok Trouble: Legislation, Bans, and What It Means for Business
00:05:35 - Algorithm Secrets: Why TikTok’s Formula Has Everyone Talking
00:07:00 - National Security or Nonsense? The U.S. Government’s Concerns
00:08:45 - Economic Power Play: TikTok's Influence on Small Businesses
00:10:15 - Competing Platforms: How TikTok Stands Out from Meta and Google
00:12:09 - Project Texas Unveiled: TikTok’s $2 Billion Security Bet
00:14:30 - Jobs on the Line: Economic Impact of the TikTok Ban
00:16:45 - Global Ripple Effect: What Happens if the U.S. Leads the Way?
00:18:10 - Small Business Stories: Real-Life Examples of TikTok Success
00:20:30 - Political Year Drama: How Elections Influence Tech Policies
00:23:24 - Big Picture: Social Media, Government Scrutiny, and Business Impacts
00:28:15 - Parting Words: Join the Conversation

LINKS AND RESOURCES:

37 Important TikTok Stats Marketers Need to Know [2024]
TikTok sued the U.S. government to block a ban. Here’s what happens now
Discovery on TikTok
TikTok TOS
Restrictions on TikTok in the United States
PT on Telegram
TikTok Sues U.S. Government Over Law Forcing Sale or Ban
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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This episode is Kasim Aslam’s finale as Perpetual Traffic co-host. Ralph and Kasim share a heartfelt conversation about their journey together. They reflect on the lessons learned, the challenges faced, and the memorable moments that defined their partnership. With humor and sincerity, they discuss the power of podcasting, the importance of curiosity, and the art of effective communication. As Kasim bids farewell, this episode serves as a tribute to their collaborative spirit and a celebration of the growth they achieved. Join us for a poignant and entertaining send-off as we look back on the incredible ride with Kasim and look forward to what lies ahead.

Chapters:

00:00:00 - Welcome to Perpetual Traffic: Introductions and Farewells
00:01:00 - Reflecting on the Journey: Ralph and Kasim's Partnership
00:03:45 - The Emotional Side of Podcasting: Saying Goodbye
00:06:23 - The Power of Podcasting: Insights and Impact
00:10:15 - Building Connections: Networking Through the Show
00:13:30 - Content Creation: From Podcast to Multi-Channel Strategy
00:16:50 - Lessons Learned: The Influence of Perpetual Traffic
00:19:37 - Becoming the Guide: Lessons in Leadership and Learning
00:24:02 - The Essence of Curiosity in Podcast Hosting and Joe Rogan: A Multifaceted Success Story
00:26:24 - Mastering the Art of Listening
00:28:08 - The Challenge of Being Genuinely Interested
00:32:40 - Listening Skills: Creating Space for Deeper Conversations
00:36:07 - The Art of Reinvention in Business and Podcasting
00:42:37 - Openness and Vulnerability: Lessons Learned
00:47:04 - A Fond Farewell and Looking Ahead

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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we have some of Kasim Aslam’s best moments as co-host on Perpetual Traffic. Through a nostalgic journey spanning several years, we revisit discussions that not only shaped the trajectory of our strategies but also left a mark on our community. From the evolution of Google ads to the ethical intricacies of AI to conspiracy theories, Kasim's insights have consistently challenged and enriched our understanding. His hot takes and rigorous analyses not only highlight the dynamic nature of digital platforms but also underscore the enduring relevance of adapting to technological advancements. As we explore these themes, Kasim's legacy emerges as a beacon for innovative thinking and strategic agility in the ever-evolving realm of digital marketing.

Chapters:

00:00:00 - A Fond Farewell: Commencing Kasim's Celebratory Send-off
00:03:22 - The 1 Secret to Lowering Your CPAs by 60% on Meta
00:32:24 - 6 Critical Campaigns for Success in Google Ads with John Moran
00:42:29 - Why Google Might Be 1300X Smarter Than Facebook
00:50:42 - Why Google Performance Max Now Kinda Sucks & When You Should Use It
01:07:49 - Parting Wisdom: Kasim's Final Insights and Heartfelt Goodbye

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim’s debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to relevance with the advent of Google Performance Max. Kasim’s expertise shines in his first appearance as he demystifies Smart Shopping and Google’s vast data prowess, making a compelling case for its use in e-commerce. A fitting replay that not only honors Kasim’s contributions but also highlights the timeless value of data-driven marketing strategies.🎙️🚀

Chapters:

00:00:00 - Introduction to Perpetual Traffic: A Tribute to Kasim Aslam
00:01:39 - Insights on Google Performance Max
00:04:26 - Kasim’s First Episode: A Look Back
00:05:49 - Achieving Astounding E-commerce Results
00:09:00 - Leveraging Google's Extensive Data for Marketing
00:14:23 - Google’s Data Profiling
00:18:55 - Strategies for E-commerce Growth with Smart Shopping
00:22:00 - GTIN Codes and Product Feeds
00:24:00 - Lifestyle Images in Ads
00:27:00 - High-Ticket Items and Lead Generation
00:28:49 - Smart Shopping: Best Practices and Pitfalls
00:29:46 - The Role of Conversion Tracking in Smart Shopping
00:31:22 - Overcoming Smart Shopping Campaign Hurdles
00:32:20 - Effective Budget Allocation for Smart Shopping
00:33:15 - The Significance of Product Selection in Campaigns
00:44:18 - Expanding Smart Shopping Campaigns Thoughtfully
00:48:01 - Post-Learning Phase: Campaign Optimization
00:52:25 - Selecting an Agency for Google Ads Management

LINKS AND RESOURCES:

The 3X Shopify Challenge
Google Ads Mastery Program with Kasim
About Smart Shopping Campaigns
Global Trade Item Number (GTIN)
Episode 302: iOS14 Attribution: Where’s Your Money Going?
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Kasim share a mix of goodbye tears and wise cracks. Kasim's stepping down to chase new adventures, but not before they dive deep into the secrets of making a business grow by letting go. They chat about the ups, downs, and sideways of their podcast journey, proving that sometimes, to really step up your game, you've got to know when to step back. It’s a goodbye, a lesson in trust, and a little nudge to all of us to sometimes just pass the baton. So tune in, laugh a little, learn a lot, and maybe say a little goodbye yourself.

Chapters:

00:00:00 Welcome Aboard: The "See Ya Later" Episode Begins
00:00:42 Trip Down Memory Lane: Celebrating Growth and Good Times
00:02:04 Big News Break: It’s Not Goodbye, It’s “See You Later”
00:04:25 The Power of the Co-Host Seat: From Little Kasim to Big Celebrity
00:07:12 Heartfelt Thanks: A Co-Host's Gratitude and Insights
00:09:40 The Future Calls: Kasim Talks New Beginnings
00:12:55 Delegation 101: How to Grow Big by Letting Go Small
00:18:58 Deep Dive into Boss Moves: The Fine Art of Delegation
00:21:33 Why You Should Let Go to Grow: Insights on Leadership and Growth
00:24:50 Unpacking Delegation: The What, Why, and How
00:28:15 From Doing to Leading: Embracing the Delegation Journey
00:30:42 The Big Delegation Discussion: Getting into the Weeds
00:33:58 Strategic Delegation: Moving from Micro to Macro Management
00:36:20 Transitioning Out: A Co-Host's Path to New Adventures
00:38:04 Breaking Down Work: From Busywork to Brainwork
00:39:17 Delegation Decoded: Making More by Doing Less
00:40:02 Climbing the Work Ladder: From Grunt Work to Genius Moves
00:45:43 Delegate Like a Pro: Cut Out, Smarten Up, Hand Over
00:53:55 Delegation Live: Turning Theory into Practice
00:58:55 Wrapping Up: The Magic of Letting Go and Looking Forward
01:06:11 Signing Off: Reflecting Back and Rocketing Forward

LINKS AND RESOURCES:

The Easier Way to Delegate for Perfect Results
Episode 304: How To Get Insane Google Smart Shopping ROAS With Kasim Aslam
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, this discussion unpacks the toolbox for today’s digital marketers. Tune in to learn why understanding these tech-savvy shoppers could be the key to your brand’s next big break.

Chapters:

00:00:00 Kickoff with Ralph: Diving into Gen Z and Millennial Shopping Behaviors
00:00:35 Lauren's Expertise Unleashed: Decoding Marketing Trends for Young Consumers
00:01:44 Spotlight on Gen Alpha: Preparing for the New Frontier in Consumerism
00:05:40 The Digital Marketplace: How Social Platforms and Amazon Shape Purchasing
00:07:22 Tag, You're It!: The Role of Product Tagging on Instagram and TikTok
00:08:45 Consumer Intelligence: How Brands Use Data to Predict and Influence Purchases
00:10:12 A Look Ahead: Disney's Approach to Predictive Marketing
00:13:01 Future-Proof Marketing: Crafting Immersive Experiences for Gen Alpha
00:19:49 Big Brand Playbook: Utilizing Major Strategies for Your Business's Advantage
00:22:23 Wrap-Up: Key Takeaways and Actionable Insights for Marketers

LINKS AND RESOURCES:

Gen-Z Broke the Marketing Funnel
SUPERCHARGE YOUR MARKETING ROI
PT on Telegram
Wiki Generation Alpha
World of Luxury
My Disney Side Shadows Augmented Reality Experience | Grand Visual
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Disneyland to the bustling crowds of Disney World, discover how the house of mouse designs experiences that are tailored to everyone from toddlers to teens to their grandfolks. Whether it’s dissecting the nuances of generational marketing or exploring how to engage the ever-elusive Gen Z, this episode packs a punch that’s as delightful as it is insightful. Tune in and learn how to sprinkle a little bit of that Disney magic into your marketing mix! Catch part two of this conversation on Friday!

Chapters:

00:00:00 - Introduction to Perpetual Traffic: Unpacking Marketing Mastery
00:00:39 - Disney's Long-Term Vision: Lauren Petrullo's Insider Look
00:03:24 - Strategic Moves: How Disney Anticipates Market Trends
00:06:06 - Generational Appeal: Marketing from Millennials to Gen Alpha
00:09:00 - Tailoring Messages: Disney's Approach to Different Demographics
00:12:17 - Consumer Shifts: How Gen Z Redefines Engagement
00:14:13 - Tech at the Forefront: Gen Z's Integration of Digital Tools
00:16:48 - The Influence of Visual Media on Gen Z Buying Habits
00:19:34 - Adapting to the Age of Information: Marketing Strategies for a New Generation
00:22:07 - Retail Reimagined: Meeting Gen Z Where They Shop
00:25:02 - The Power of Tech and Social: Upgrading Your Marketing Tools
00:29:24 - Closing Thoughts: Join Our Perpetual Traffic Community

LINKS AND RESOURCES:

Gen-Z Broke the Marketing Funnel
SUPERCHARGE YOUR MARKETING ROI
PT on Telegram
Wiki Generation Alpha
World of Luxury
My Disney Side Shadows Augmented Reality Experience | Grand Visual
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In part two of Ralph Burn’s discussion with Ryan Hodges, the Chief Operating Officer of Tier 11 and founder of Simplaphi, they dissect the art of thriving amidst change. Ryan shares his personal experiences and professional wisdom on navigating life's inevitable shifts with a blend of humor and grit. In today’s episode you’ll learn how embracing change can open doors to unexpected opportunities and personal growth. Tune in for a dose of inspiration that’s perfect for anyone looking to master their own life transitions.

Chapters:

00:00:00 - Kickoff with Perpetual Traffic: The Brains Behind the Operation
00:00:44 - Why Rush? The Mighty Merits of Methodical Moves
00:01:30 - Decoding Delays: How Slowing Down Keeps You Ahead
00:03:15 - Step by Step: The Strength of Strategic Pauses
00:05:45 - The Art of Anticipation in Process Optimization
00:07:39 - Command Central: Constructing a Leadership Team That Scales
00:10:22 - Blueprints for the Big Time: Constructing a Core Leadership Team
00:13:38 - Meet the Integrator: Your Business Growth's Secret Weapon
00:15:05 - Integrators 101: Aligning Vision with Operational Reality
00:17:29 - Operational Orchestrators: Why Every Business Needs an Integrator
00:19:20 - The Wrap-up: Integrators, Impacts, and Next Steps
00:21:00 - Signing Off: Connections and Conversations to Continue

LINKS AND RESOURCES:

PT on Telegram
Traction: Get a Grip on Your Business
EOS Operating System
Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business
SUPERCHARGE YOUR MARKETING ROI
Ryan Hodges on LinkedIn
Titus Talent Services
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

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Ralph Burns and Ryan Hodges discuss the power of effective leadership and how critical it is to understand business fundamentals. With Ryan making his debut on the show, they unpack the challenges and triumphs of navigating business growth through strategic insights and personal anecdotes from their journey at Tier 11. The duo discusses the major importance of aligning a company’s vision with its operational execution and culture, explaining how necessary it is for leaders to step back to propel their enterprises forward. Tune in for not only a masterclass on scaling businesses but also a candid exploration of the personal growth that comes from embracing change and fostering a supportive corporate environment.

Chapters:

00:00:00 - Startup Signal: Meet Ralph & Debutant CEO Ryan Hodges on Perpetual Traffic
00:00:37 - Mastermind Marvels: Unveiling the Potency of Elite Business Networks
00:02:15 - Hidden Gems: Decoding the DNA of Successful Masterminds
00:04:32 - Stagnation to Elevation: Solving the Founder’s Puzzle
00:06:09 - Expert’s Angle: Ryan’s Recipes for Revamping Enterprises
00:08:47 - Twisting Paradigms: Ryan's Radical Approaches to Business
00:11:34 - The Haji Wheel: Spinning Strategies for Stellar Standards
00:13:58 - Full Circle: Diving Deep into the Haji Wheel’s Core
00:16:23 - Metrics that Matter: Evaluating Success Beyond the Bottom Line
00:19:41 - Revamp & Recharge: Tactical Tales from the Corporate Trenches
00:22:09 - Workshop Wonders: The Art of Business Makeovers
00:25:02 - Scaling Summits: Strategic Insights on Elevating Operations
00:28:16 - Leadership Lore: Scaling Peaks through Vision and Values
00:31:45 - Visionary Victories: Cultivating a Culture that Conquers
00:35:10 - COO Chronicles: Merging Minds for Monumental Growth

LINKS AND RESOURCES:

PT on Telegram
Traction: Get a Grip on Your Business
EOS Operating System
Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business
SUPERCHARGE YOUR MARKETING ROI
Ryan Hodges on LinkedIn
Titus Talent Services
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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Join Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex jargon of digital marketing and talks about practical tactics to leverage algorithms for improved campaign effectiveness. Whether you’re a seasoned marketer or just dipping your toes into the digital waters, this discussion will not only clarify the buzzwords but also enhance your understanding of the digital advertising landscape, all delivered with a healthy dose of wit. Prepare to have your marketing myths busted and your strategy skills sharpened in one insightful session.

Chapters:

00:00:00 - Kickoff: Meet the Hosts & Telegram Tactics
00:01:15 - Strategy Session: Unpacking CBO & ABO
00:02:25 - Target Practice: Audience Selection and the Algorithm Advantage
00:06:00 - Automation Insights: Delving into Campaign Adjustments and Algorithm Updates
00:10:54 - Creativity in Campaigns: Engaging Your Audience Effectively
00:13:00 - Engagement Essentials: Discussing the Impact of Creative Content
00:15:08 - Top Funnel Tactics: Using Non-Sales Content Strategically
00:18:30 - Content Strategies: Driving Traffic with Top-of-Funnel Tactics
00:20:15 - Algorithm Mastery: Adapting to Evolving Ad Platforms
00:22:32 - Future of Ads: The Rise of Google TV and Integrated Advertising
00:28:48 - Closing Thoughts: Summing Up with Sneak Peeks and Special Invites

LINKS AND RESOURCES:

SUPERCHARGE YOUR MARKETING ROI
Episode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly Pittman
Episode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi Topaz
Episode 422: What’s Working Now In Facebook Advertising (Part 2) With Kobi And Ralph
About Advantage campaign budget
These are the Google searches Brian Walshe made before and after killing his wife Ana Walshe, according to prosecutors
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and Google's Performance Max campaigns, offering you a blend of expert insights mixed with a dash of humorous banter about life’s random musings—from marathon running to sushi critiques. The trio is giving a peek into the high-stakes realm of advertising algorithms and audience targeting, making it a must-listen if you’re eager to navigate the twists and turns of online marketing with a winning edge.

Chapters:

00:00:00 Intro Sparks: Meet the Hosts & The Buzzing Telegram Community
00:01:23 Event Horizon: Sneak Peek into Upcoming Attractions & Personal Revelations
00:03:10 The Nick Miller Chronicle: A Journey from Avid Listener to Visionary Leader
00:06:50 Unveiling Media Magic: Mastering Advantage Plus for Market Domination
00:07:30 Strategy Session: Analyzing New Customer Acquisition Tactics
00:08:45 Tech Talk: Unpacking Algorithm Changes in Advantage Plus
00:10:10 Behind the Scenes: Exclusive Client Success Stories
00:14:05 Audience Architects: How to Sculpt Your Perfect Audience
00:15:20 Data Deep Dive: Exploring the Intricacies of Audience Data Integration
00:18:10 Future Forward: Leveraging Trends for Tomorrow's Campaigns
00:22:45 Strategy Sync: Deciphering the ACC Model in Digital Marketing
00:24:31 Metrics Made Easy: From Basic Shopify Insights to Advanced Analytical Strategies
00:26:16 Omni-Channel Overhaul: Why ROAS Falls Short in a Multi-Platform World
00:28:21 Balanced Marketing: Seeking Equilibrium in Media Spend and Strategy
00:33:02 Ethical Edges: The Contentious Debate Over Digital Advertising Practices
00:37:10 Parting Thoughts: Looking Ahead to New Adventures in Marketing Mastery

LINKS AND RESOURCES:

SUPERCHARGE YOUR MARKETING ROI
Episode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly Pittman
Episode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi Topaz
Episode 422: What’s Working Now In Facebook Advertising (Part 2) With Kobi And Ralph
About Advantage campaign budget
These are the Google searches Brian Walshe made before and after killing his wife Ana Walshe, according to prosecutors
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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Ralph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing onion, exploring the seismic shifts in strategy since those older episodes. This isn’t just another tech talk—it’s a spirited dive into the future of marketing, challenging preconceptions and offering advice you can use right now. Tune in to sharpen your digital prowess and perhaps, change the way you think about your next move in this fast-evolving landscape.

Chapters:

00:00:00 The John Moran Timeline: Tracing His Ascension in Digital Marketing
00:04:02 Inside the Toolbox: Unpacking Performance Max’s Utility
00:07:51 How Google’s Performance Max Scales the Unscalable
00:09:12 The Inner Workings of Performance Max: Tactics for Today's Marketers
00:11:34 Advanced Strategies: Optimizing Performance Max for Maximum Impact
00:13:58 Case Study Insights: Real Results from Implementing Performance Max
00:17:01 Performance Max Case Study Breakdown
00:21:33 Why Talking Across Platforms is Key to Marketing Success
00:24:53 Charting the Maze: Today’s Marketing Strategy Complexities
00:26:17 The Wild West of Paid Traffic: Unraveling the Chaos
00:29:13 Ground Zero: Marketing Insights from the Field
00:32:42 Data-Driven Strategies: Making Metrics Work for You
00:37:46 Why Historical Data is the Marketer’s Crystal Ball
00:40:22 Sign-Off: Reflections and What’s Next on Perpetual Traffic

LINKS AND RESOURCES:

PT on Telegram
Search for John Moran
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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Ralph and Kasim sidestep the usual business banter to explore the hidden corners of entrepreneurship, where insights come wrapped in personal stories and therapy sessions rather than spreadsheets. Ditch the conventional roadmap; our journey dives into how unexpected moments shape the essence of business and personal growth. Whether you're navigating the early chaos of startup life or looking for the sweet spot between professional achievement and personal fulfillment, this conversation is your guide to the less traveled paths of success. Join us as we uncover why the real magic of entrepreneurship lies in embracing the unpredictable, finding depth in the dialogue, and laughing all the way to your goals. Get ready for a mix of wisdom, wit, and a fresh perspective on what it means to build something truly impactful. Welcome to a world where business meets life, minus the script.

Chapters:

00:00:00 - Kickoff: Unconventional Wisdom Ahead
00:02:23 - Therapy's Role: Navigating Personal and Professional Growth
00:05:21 - Legacy & Laughter: The True Marks of Success
00:07:25 - The Real Entrepreneurial Adventure: Beyond the Balance Sheets
00:11:47 - Embracing the Chaos: How Unpredictability Fuels Innovation
00:16:25 - Rethinking Morning Rituals: A Blueprint for the Day Ahead
00:18:57 - Discovering Purpose in the Puzzle of Entrepreneurship
00:22:23 - Why We Create: Tapping Into Our Innate Drive
00:24:33 - Creativity: Not Just a Luxury, But a Necessity
00:27:15 - Mastering the Art of Delegation for More Creative Freedom
00:29:42 - The Secret to Turning Downtime Into Growth Time
00:32:08 - Building a Support System for Entrepreneurial Success
00:34:34 - The Power of Priorities: Work, Life, and Everything in Between
00:37:50 - The Significance of Self-Care in Sustaining Success
00:42:19 - Wrapping Up: Your Turn to Dive In

LINKS AND RESOURCES:

My $100,000,000 Morning Routine
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
Episode 506: How To Sell Your Business With Investment Banker Greg Smith
The Covey Time Management Matrix Explained
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

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Ralph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-world applications and challenges, and unravel the often complicated relationship between these two critical departments. Today’s conversation goes beyond traditional tactics, touching on the essential role of customer retention and the dynamic between operations and client success. By leveraging their expertise and personal experiences, Ralph and Kasim offer great advice about structuring sales and marketing to drive business growth and ensure long-term success. This episode is a must-listen for business owners and marketers alike, offering strategies to not only attract but also retain customers, thereby fostering sustainable business development.

Chapters:

00:00:00 - Kickoff: Welcoming Listeners to the World of Perpetual Traffic
00:01:40 - Synergy or Silo? Debating Sales and Marketing's Best Fit
00:03:55 - Digital Marketing Maze: Navigating Complexity for Success
00:05:01 - Align for Impact: Why Sales & Marketing Need to Be In Sync
00:09:29 - Evolving Roles: Adapting Sales and Marketing for Growth
00:12:37 - Seamless Handoffs: Bridging Sales to Operations for Efficiency
00:18:35 - Unified Incentives: Crafting Harmony Across Departments
00:21:27 - Retention Mastery: Keeping Customers in the Long Run
00:22:08 - Meet the Retention Specialist: Your Business's Best Friend
00:24:11 - The Personal Touch: Revolutionizing Customer Retention
00:26:15 - Client Success Revolution: A Department Dedicated to Keeping Customers
00:30:27 - Retention Systems: Building Effective Strategies for Loyalty
00:36:57 - Wrapping Up: Key Takeaways on Retention and Achieving Business Excellence

LINKS AND RESOURCES:

Episode 576: (Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use…But Aren’t
Episode 577: (Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use…But Aren’t
PT Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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Tune into this episode where numbers do more than just add up; they tell tales, reveal truths, and sometimes, lead us on merry chases around the digital marketing maypole. Join Ralph Burns and Kasim Aslam, your guides through the numerical wilderness, along with Scott Desgrosseilliers, the mastermind wizard behind Wicked Reports. Together, they embark on a quest to unravel the enigmatic realm of New Customer Acquisition Costs (NCAC), throwing the gauntlet down at the feet of the age-old marketing monarch, Return On Ad Spend (ROAS).

With wit sharper than a spreadsheet's edge, they explore the alchemy of accurate attribution, transforming raw data into golden insights for scaling and nurturing your business garden. This episode is a pilgrimage to the holy grail of marketing metrics, offering a fresh map to navigate the digital age's growth landscapes. Tune in to elevate your marketing metrics wisdom, decode the mysteries of customer acquisition, and perhaps, find the secret passage to sustainable growth. This is a must-listen for anyone looking to conjure up business success without falling for the illusion of misleading metrics. Welcome to the grand tour of the future of marketing, where data dazzles and insights inspire!

Chapters:

00:00:00 - Setting the Stage: Meet the Voices Behind the Mics
00:02:07 - Metrics Unmasked: Diving Deep Without the Deep End
00:03:28 - NCAC Revealed: More Than Just Alphabet Soup
00:05:18 - View-Through Conversions: Seeing Through the Marketing Mirage
00:08:11 - The Balancing Act: Juggling NCAC and CAC Without Dropping the Ball
00:11:19 - Tool Time with Wicked Reports: The Sherlock Holmes of Marketing Data
00:15:05 - Wicked Reports Unwrapped: Peeking Behind the Curtain of Data
00:17:20 - Journey Mapping: Where Data Tells a Story
00:19:45 - The Duel: NCAC vs. CAC in the Ultimate Showdown
00:22:30 - Ad Platforms on Trial: Judging the Numbers
00:25:15 - Tales of Triumph: When Data Leads to Victory
00:28:37 - Peering Into the Crystal Ball: The Future of Attribution Analytics
00:30:40 - The Final Bow: Leaving You Smarter and Ready for Action

LINKS AND RESOURCES:

Wicked Reports
What are Facebook View-Through Conversions?
Scott Desgrosseilliers on LinkedIn
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer (LTV) and cost per acquisition (CAC), which are crucial data points for determining profitability ratios. They also touch on the law of inverse profitability, which states that businesses cannot scale if they still want a high net operating income. They provide examples from companies like Tesla and Apple to illustrate their points. Additionally, they share their own experiences with testing new theories on themselves and discuss the benefits of organic social media over paid traffic. Overall, this episode offers valuable insights for businesses looking to increase revenue and profitability.

Chapters:

00:00:00 Déjà Vu Intro: Kicking It Old School with a Modern Twist
00:00:48 The Price of Fame in Business: Deciphering the Da Vinci Code of Costs
00:05:54 The Great Scale Debate: Why Bigger Isn’t Always Richer
00:08:39 The Happy Accident: When Marketing Missteps Turn into Gold
00:17:07 Jay Abraham's Encore: The Trinity of Business Growth, Reimagined
00:21:39 LTV Unleashed: The Epic Saga of Customer Value
00:24:25 Traffic Wars: The Organic Rebels vs. The Paid Empire
00:26:11 The Growth Conundrum: When Scaling Feels Like Tightrope Walking in Heels
00:29:17 Smart Scaling Tactics: Ninja Moves for the Ambitious Business
00:36:03 From Garage to Glory: The Rollercoaster Ride to Big Business
00:38:51 Growth Hacking Mastery: Turning Inverse Profitability Into Your Secret Weapon

LINKS AND RESOURCES:

Episode 474: What Is The Law Of Inverse Profitability™?
Episode 519: “The ACC Model” Case Study: How To Scale Your Meta Ads Using Google Performance Max
Episode 577: (Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use…But Aren’t
Have you heard of The Law of Inverse Profitability™?
The Law of Inverse Profitability
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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Kasim and Lauren getting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs and inventory, they’re discussing the challenges and opportunities that come up for digital marketers. Kasim and Lauren explore the dynamics of audience temperament and receptivity towards advertising messages amidst the election fervor. The conversation also veers into strategic insights on navigating the competitive ad space, leveraging the peculiarities of the electoral cycle to fine-tune marketing approaches. If you’re a marketer aiming to create strategies that withstand the turbulence of political seasons, ensuring your message remains strong and persuasive despite the clutter of election-year advertising, don’t miss out on this episode!

Chapters:

00:00:00 - Welcome Aboard the Perpetual Traffic Express with Kasim Aslam and Lauren Petrullo
00:01:52 - Election Years Meet Advertising: An Unlikely Romance
00:03:29 - Politicians on the Roasting Rack
00:08:55 - Mark Your Calendars: Dates That Dictate Ads
00:09:30 - When Politics and Pixels Mix
00:11:45 - The Digital Tug-of-War: Ad Space in Election Season
00:14:31 - Farewell Old School, Hello Digital Frontier
00:17:07 - Tomorrow's Ads Today: The Smart TV Revolution
00:20:43 - Capturing Moments: When Culture Fuels Campaigns
00:23:27 - Lauren's Korean Age Quandary
00:26:46 - The Art of the Share: Content That Catches On
00:32:07 - Black Friday Planning: Beat the Election Bump
00:35:48 - The Groupon Effect and Black Friday Blues
00:38:55 - Parting Wisdom: Laughs, Lessons, and Goodbyes

LINKS AND RESOURCES:

Search Results for: Lauren Petrullo
Perpetual Traffic on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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Ralph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, particularly in the creation of Video Sales Letters (VSLs). Jon introduces Benson AI, a groundbreaking tool designed to revolutionize copywriting by leveraging AI to generate high-quality, persuasive content quickly and effectively.

Jon shows us how Benson AI works, demonstrating its ability to dissect and understand the core elements of a product or service to create compelling copy. Jon showcases the tool's capabilities by applying it to various scenarios, including generating ads and VSL leads, illustrating its versatility and power in crafting messages that resonate with target audiences. Kasim expresses his concern about the potential homogeneity in copy generated by widespread use of AI tools like Benson AI. Jon addresses this and you’ll have to tune in for his answer. Overall, Jon gives us a compelling look at the future of copywriting, showcasing how AI can augment human creativity to produce impactful marketing materials. Benson AI represents a significant leap forward, promising to enhance efficiency and effectiveness in the ever-evolving landscape of digital marketing.

Chapters:

00:00:00 - AI Meets Copywriting: Introducing Jon Benson
00:01:07 - From VSL Innovator to AI Pioneer: Jon's Journey
00:03:22 - The Genesis of Video Sales Letters (VSLs)
00:06:15 - Enter Benson AI: Revolutionizing Copywriting
00:09:04 - The Mechanics of Benson AI: Understanding Product Essence
00:12:38 - AI in Action: Generating Engaging Ads
00:15:20 - The Versatility of Benson AI: From Email Campaigns to Social Media Content
00:19:06 - Live: Unveiling Benson AI's Copywriting Magic
00:21:14 - Generating Ads with AI
00:23:47 - Real-Time Creation: Creating Compelling VSL Leads
00:26:32 - Addressing Copy Homogeneity: Ensuring Distinctiveness in AI-Written Content
00:29:55 - Merging Creativity with AI for Copywriting Excellence
00:35:41 - Masterclass: Crafting Video Sales Letters with Benson AI
00:38:54 - Creativity x AI: Keeping Copy Fresh and Original
00:42:43 - Beyond Text: Expanding AI's Copywriting Horizons
00:50:37 - Looking Ahead: The Impact of AI on Future Copywriting

LINKS AND RESOURCES:

BNSN
Jon Benson's Website
Driven Mastermind
Sales Copy Secrets
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph are having a conversation about the often-misunderstood world of digital marketing metrics, particularly ROAS (Return on Ad Spend). With a wealth of experience and a fresh perspective, John challenges the traditional reliance on ROAS, introducing a more impactful metric that promises to revolutionize how businesses measure online advertising success. Through a mix of theory and practical insights, including screen shares and real-world examples, part two uncovers the pitfalls of conventional strategies and shines a light on the path toward truly effective multi-channel marketing. This discussion not only challenges existing norms but will also equip you with the knowledge to drive your business forward in the increasingly complex digital landscape.

Chapters:

00:00:00 - Unveiling Multi-Channel Marketing Secrets with John Moran
00:01:59 - Beyond ROAS: Seeking Deeper Marketing Truths
00:03:38 - Success Story: Refining Strategies for Optimal ROI
00:07:54 - John Moran's No-Fail Principle for Digital Success
00:12:06 - Winning Strategies: Prioritizing High-Profit Products
00:13:16 - Meta Advertising Mastery: Boosting Profit Margins
00:17:20 - Strategic Overhauls: From Insight to Impact
00:20:17 - Spotlight on Success: The Revolutionary Beef Cheek Campaign
00:23:59 - Rethinking Metrics: The Vital Signs of Business Health
00:25:38 - The Art of Scaling: Mastering Efficient Ad Expenditure
00:28:51 - Unity in Action and Final Reflections: Collaborative Paths to Marketing Triumph

LINKS AND RESOURCES:

PT on Telegram
Episode 573: 5 Reasons Why You Should Be Hiring In South America
Episode 568: Why Attribution Is Gonna Get WORSE, Agencies Sucking And The “7-11-4 Rule” With Neil Patel & Eric Siu
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outdated metrics plaguing the industry, they introduce a client-centric approach that's reshaping how success is measured in digital marketing. This conversation not only puts a spotlight on the strategic merger of John's expertise with Tier 11's vision but also challenges the conventional agency model, advocating for a more holistic, performance-driven method. By focusing on the real indicators of growth, they lay down a roadmap for businesses aiming to thrive in a constantly evolving digital landscape. If you’re looking to transcend traditional marketing boundaries and achieve genuine, scalable success, tune in to part one now.

Chapters:

00:00:00 - Introduction to Perpetual Traffic and Welcoming John Moran
00:04:41 - Connect with Us: How to join our community for real-time discussions.
00:05:50 - Agency Evolution: Exploring the shift towards integrated marketing models.
00:07:31 - Mastering Google Ads and Beyond: Techniques for managing complex ad platforms.
00:10:17 - The Omni-Channel Approach: Expanding marketing strategies for broader impact.
00:11:32 - Beyond Traditional Metrics: Why ROAS isn't the only measure of success.
00:14:23 - Crafting Omni-Channel Strategies: Practical steps for effective multi-platform marketing.
00:20:50 - Looking Ahead: Preparing for the future of digital marketing agencies.
00:23:45 - Strategic Synergies: How John Moran's expertise magnifies Tier 11's vision.
00:30:12 - Decoding Success Metrics: A deeper dive into identifying and leveraging real growth indicators in digital marketing.
00:36:08 - Breaking Boundaries: Challenging traditional marketing practices to foster innovation and scalability.
00:41:17 - Wrapping Up: Summary and resources for continued learning.

LINKS AND RESOURCES:

PT on Telegram
Episode 573: 5 Reasons Why You Should Be Hiring In South America
Episode 568: Why Attribution Is Gonna Get WORSE, Agencies Sucking And The “7-11-4 Rule” With Neil Patel & Eric Siu
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, "Duct Tape Marketing," John presents the importance of a systematic viewpoint, involving both strategic frameworks and the need for experimentation. He underlines the role of a fractional CMO in orchestrating diverse marketing efforts into a cohesive strategy that aligns with business objectives, ultimately providing us all with actionable advice to refine our marketing practices and grow our businesses effectively.

Chapters:

00:00:00 - Meet John Jantsch: Marketing Maven Behind 'Duct Tape Marketing'
00:02:31 - The Power of Fractional CMOs in Transforming Your Marketing
00:04:45 - Is a Fractional CMO Worth It?
00:07:15 - The Strategic Edge: Integrating a Fractional CMO into Your Business
00:12:30 - Maximizing Marketing ROI with a Fractional CMO Approach
00:16:28 - Breaking Down the Costs: Investing in a Fractional CMO
00:19:09 - Navigating the Hurdles: Tips for Hiring the Right Fractional CMO
00:24:25 - Wrapping Up: Key Takeaways and How to Apply Them to Your Business Growth Strategy

LINKS AND RESOURCES:

LinkedIn
Duct Tape Marketing
Wikipedia
John on Twitter / X
John on Instagram
The Self-Reliant Entrepreneur on Medium
Duct Tape Marketing by John Jantsch
The Referral Engine by John Jantsch
SEO for Growth by John Jantsch
The Ultimate Marketing Engine by John Jantsch
The Self-Reliant Entrepreneur by John Jantsch
7 Essential Stages of Total Online Presence by John Jantsch
The Commitment Engine by John Jantsch
Duct Tape Selling by John Jantsch
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business

The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth

Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar

The Commitment Engine: Making Work Worth It

SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs

The Referral Engine: Teaching Your Business to Market Itself

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Ralph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting perspectives on the current economic state, labeling it as a phantom recession. From the impact of global events on supply chains to the strategic responses of marketing agencies, Ralph and Kasim navigate through the challenges and opportunities that arise in uncertain times. Their conversation puts a spotlight on the critical role of marketing as both a predictor and a casualty of economic shifts, offering valuable insights for marketers striving to adapt and thrive.

Chapters:

00:00:00 Introduction: Unraveling Today's Economic Enigmas
00:02:03 The Phantom Recession: Decoding Economic Contradictions
00:04:07 Global Impacts: How World Events Reshape Marketing
00:06:18 Agency Insights: Marketing's Predictive Power on Economy
00:08:24 Strategy Shifts: Adapting Marketing in Uncertain Times
00:10:31 Supply Chain Dynamics: Navigating Through Disruptions
00:12:27 Forward-Looking: Marketing's Role in Economic Recovery
00:13:09 Economic Indicators: Marketing's Response to Shifts
00:17:22 The Office Space Evolution: Remote Work's Economic Impact
00:20:35 Dissecting Disparities: Income Levels and Consumer Behavior
00:25:19 Fiat's Influence: Economic Perspectives on Currency
00:32:23 Commodity-Backed Currency: A Future Solution?
00:35:40 Conclusion: Charting the Path for Business in New Economies

LINKS AND RESOURCES:

Perpetual Traffic on Telegram
The Conference Board Economic Forecast for the US Economy
ITR Economics
Economic indicators hint at a coming slowdown
S&P 500
The Man Who Broke Capitalism(2023)
WTF Happened in 1971
Nixon and the End of the Bretton Woods System, 1971–1973
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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Ralph and Kasim take us deep into the transformative power of global talent acquisition. They explore how leveraging international talent not only brings cost efficiencies but also elevates businesses by introducing diverse perspectives and skill sets. From the bustling economies of South America to the tech-savvy regions of Eastern Europe, the duo shares their experiences and strategies for building world-class teams beyond borders. This conversation lights the way for businesses to thrive in a competitive marketplace by gathering the best talent, regardless of geographical boundaries, making a compelling case for the strategic and ethical dimensions of global hiring practices.

Chapters:

00:00:00 - Kickoff: Introductions & Light-hearted Start
00:00:55 - Evolution: From Agency Owner to Global Talent Scout
00:02:31 - Discovering Talent: The Argentine Advantage
00:04:18 - Global Talent: Unlocking Business Growth & Innovation
00:10:58 - Why Latin America? Exploring Regional Opportunities
00:13:05 - Cost-Effectiveness: The Economics of International Hiring
00:14:57 - Excellence in Hiring: Attracting the World’s Best
00:16:41 - Life-Changing Wages: Impact on Global Teams
00:18:30 - Global Hiring: Gaining a Competitive Edge
00:20:20 - Salary Strategy: The Ripple Effect in Emerging Markets
00:23:50 - Communication is Key: Embracing Radical Candor
00:24:34 - Wrap-Up: Final Thoughts & Actionable Insights

LINKS AND RESOURCES:

Perpetual Traffic on Telegram
What is the Average Salary in Colombia? and Factors Affecting
Perpetual Traffic on Spotify
Josh Hill on LinkedIn
Ralph on Instagram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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Today we are jumping into the uncharted waters of pre-record content, revealing the candid, unfiltered moments that usually remain behind the scenes. From laugh-out-loud bloopers to insightful marketing strategies that didn't make the regular broadcast, this episode is a treasure trove of raw wisdom and entertainment. Featuring insights from marketing luminaries like Kobi Topaz, Alisha Conlin-Heard, and Perry Marshall, we explore everything from the importance of content repurposing to innovative approaches to digital marketing. This blend of humor, candid discussions, and actionable marketing advice offers listeners a rare peek into the lighter side of marketing mastery, making it a must-listen for anyone looking to deepen their understanding of the field while being thoroughly entertained.

Chapters:

00:00:00 - Welcome to the Behind the scences!
00:02:40 - Episode 571: How To Build Create Crack-Like Offers To 2x-10x Your Leads With Alisha Conlin-Hurd
00:14:45 - Episode 565: AI: The Future Is More Predictable Than You Think With Perry Marshall
00:17:45 - Episode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi Topaz
00:39:40 - Ralph signing off!

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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Alisha Conlin-Hurd, of Persuasion Experience, discusses the importance of crafting effective offers in marketing. She explains that an offer is what you put in front of someone to persuade and motivate them to take the next step with your business.

Alisha emphasizes the need for a series of micro-yeses throughout the buyer's journey and highlights the three core offers in a funnel: the authority beacon, the lead generation offer, and the sales offer. She provides examples of how she has optimized offers for different clients, including a luxury home builder, a finance company, and a home care provider. Alisha also emphasizes the importance of research, strategy, and execution in creating successful offers and shares her perspective on failure and learning from it in marketing. So, grab your headphones and get ready for a Persuasion Experience that will leave you craving for more!

Chapters:

00:00:00 - Welcome to the Journey: Meet Alisha Conlin-Hurd!
0006:46 - Marketing Dynasties: The Secret Sauce
00:07:04 - Persuasion: The Heart of Marketing
00:08:00 - Decoding Offers: What Makes Them Tick?
00:10:20 - Sales Meets Marketing: A Symbiotic Dance
00:11:20 - Content's Reign in the Marketing Kingdom
00:13:27 - Lead Quality: The Marketing Gold Standard
00:15:39 - Offers: The Lead Gen Catalysts
00:17:00 - Micro-Yeses: Marketing's Small Wins
00:33:20 - Market Mastery: Know Your Arena
00:36:46 - Lead Nurturing: The Growth Formula
00:41:47 - Test, Learn, Iterate: The Marketing Mantra
00:43:20 - Patience: The Marketer's Virtue
00:45:41 - Evergreen Offers: The Eternal Flame
00:49:51 - Connect: The Essence of Marketing

LINKS AND RESOURCES:

Persuasion Experience
Alisha Conlin-Hurd on LinkedIn
Alisha Conlin-Hurd on YouTube
CRO Masterclass With Alisha Conlin-Hurd, Co-founder of Persuasion Experience
Alisha Conlin-Hurd on Instagram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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Join Ralph and Kasim as they look back on a memorable episode with Jason Fladlien. He joins them to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers.

Chapters:

00:00:00 - Welcome: Unveiling the Secrets of Persuasion with Jason Fladlien
00:03:11 - Mastering the Craft of Persuasion and Sales
00:04:05 - Key to Selling: Understanding Who You're Talking To
00:07:12 - Why Repelling the Wrong Audience Boosts Sales
00:09:29 - Decision Making Through the Lens of Persuasion
00:11:32 - Tailoring Messages to Market Needs and Desires
00:13:53 - Direct Communication: Cutting Through the Noise
00:20:53 - Aligning Messages with Your Audience's Core Values
00:24:24 - Crafting Unique Conversations for Impact
00:26:23 - Overcoming Business Hurdles with Insight
00:28:59 - Crafting Stories that Address and Overcome Objections
00:32:54 - Embracing and Communicating Your Limitations
00:34:42 - Conquering the Fear of Selling: A How-To
00:36:44 - Jason Fladlien's Webinar Formula Unpacked
00:42:59 - The Role of Value in Effective Selling
00:46:47 - How Masterminds Catalyze Business Growth
00:48:00 - Wrapping Up: The Lifelong Journey of Learning and Persuasion

LINKS AND RESOURCES:

YouTube
TikTok
LinkedIn
One to Many: The Secret to Webinar Success
Driven Mastermind
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

One to Many: The Secret to Webinar Success

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Ralph and Kasim share their insights on how the digital marketing world has changed over the years, from the complex and competitive game of generating traffic to the more strategic and impactful challenge of managing and converting this traffic. They discuss how the skills and mindset required for successful marketing have evolved, and how marketers can leverage their creativity and business savvy to deliver value to their clients and customers. This episode is a must-listen for anyone who wants to understand the current and future trends of digital marketing and how to adapt to them.

Chapters:

00:00:00 - Kickoff: The Evolution of E-commerce Marketing
00:06:35 - Icons of Innovation: Insights from Gary Vee and Casey Neistat
00:07:56 - Newsjacking: A Modern Twist on Marketing
00:09:03 - Engaging Audiences: Gamification in Learning
00:12:51 - Looking Ahead: The Next Frontier in E-commerce & Marketing
00:13:59 - From Traffic to Tribes: Prioritizing Community
00:19:45 - The Community Effect: Transforming E-commerce Dynamics
00:31:28 - Navigating the Future: Predictions on Digital Tracking
00:37:25 - Wrapping Up: Connect with Ralph and Kasim

LINKS AND RESOURCES:

Newsjacking
Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
Xperiencify
Teremana
Conor McGregor Wikipedia
Casey Neistat
Mint Mobile
Hydrow
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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We continue our collaboration with the marketing gurus Neil Patel and Eric Sue of Marketing School. Join us as we dive deep into the murky waters of marketing attribution, data accuracy, and strategy effectiveness. We challenge the status quo and share our insights on how to run a successful agency, how to use AI tools to your advantage, and how to master the full-funnel marketing approach. You’ll learn about the 7-11-4 rule, the traps of data collection, and the best practices for digital marketing in a time of data privacy. Don’t miss this episode if you want to level up your marketing game!

Chapters:

00:00:00 - Buckle Up: How to Navigate the Marketing Maze of Attribution
00:02:52 - Data Dilemma: How to Achieve Attribution Accuracy Amidst the Noise
00:05:46 - Level Up: Marketing Strategies for the Digital Savvy
00:09:29 - AI Demystified: The Truth and the Hype of AI in Marketing
00:15:51 - AI Empowered: The Ultimate Guide to Next-Level Marketing
00:18:42 - AI Disrupted: How AI is Changing the Game of Business and Innovation
00:21:36 - Social Media Magic: How to Boost Your Business Visibility Online
00:22:37 - SEO Reinvented: The Rise and the Promise of Programmatic SEO
00:24:54 - Impact Amplified: How to Leverage In-App Advertising for Your Business
00:27:09 - Leadership Matters: How to Lead Your Business and Marketing to Success
00:36:43 - The Future is Now: How to Prepare for the Next Wave of Marketing

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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Today we witness an unprecedented meeting of minds as leaders from Perpetual Traffic and Marketing School, Ralph Burns, Eric Sue, Neil Patel, and Kasim Aslam, come together for a comprehensive discussion on the future of digital marketing. This episode transcends the typical discourse, venturing into the depths of marketing strategy evolution, where the boundaries between performance marketing and brand development begin to merge into innovative new practices. The quartet explores the multifaceted nature of SEO, content strategy, and the digital agency ecosystem, offering nuanced insights into adapting to algorithm changes, optimizing content to engage the desired audience, and converting challenges into opportunities for strategic growth. This conversation serves as an invaluable resource for professionals within the digital marketing sphere, from agency veterans to emerging marketers. It's a strategic guide illuminated by the expertise and humor of its participants, promising to both educate and inspire listeners towards actionable innovation in their marketing endeavors. Join us for this masterclass episode that not only aims to inform but also to invigorate your marketing approach with fresh perspectives and expert guidance.

Chapters:

00:00:00 - Kickoff: Unveiling the Digital Marketing Titans' Summit
00:01:51 - Peering into Tomorrow: Redefining Marketing Agencies
00:03:04 - The Titans Converge: A Groundbreaking Podcast Fusion
00:07:15 - Agency Evolution: Navigating Through Digital Transformations
00:13:35 - Forecasting Value: Agencies' Role in the Next Digital Decade
00:18:39 - Tech's Tectonic Shifts: Revolutionizing Marketing Strategies
00:23:55 - Competitive Edge: Mastering the Market's Maze
00:25:50 - The Podcast Purchase Path: A Tale of Tactical Acquisition
00:26:37 - Deal Dynamics: The Fine Art of Negotiation Unveiled
00:28:57 - Amplifying Influence: Podcasting's Pivotal Role in Modern Business
00:34:35 - AI's Creative Canvas: Transforming Content Generation
00:41:12 - Branding vs. SEO: Charting the Course Towards Holistic Performance
00:47:16 - United We Stand: The Unstoppable Force of Marketing Collaboration

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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Think you know the basics of marketing? Think again. Ralph and Kasim show you how to spice up your marketing fundamentals with some cutting-edge tools and techniques. They reveal the secrets of crafting messages that stop people in their tracks and make them drool over your offer. They also share some of the coolest tools that they use to spy on their competitors and generate awesome ideas, especially for short-form video content. You’ll learn how to combine the timeless principles of marketing with the latest technology and a touch of humor, to create ads that rock.

Chapters:

00:00:00 Unveiling the Magic: A Fresh Take on Marketing Basics - Ralph and Kasim kickstart the journey into redefining marketing fundamentals.
00:01:09 Podcast Panorama: Standing Out in the Marketing Mix - A look at what distinguishes "Perpetual Traffic" in the marketing podcast landscape.
00:02:44 Core Concepts Uncovered: The True Power of Marketing Basics - Delving into why mastering the basics is crucial for innovative marketing.
00:04:01 Foreplay.co: The Marketer's New Edge - Introduction of a game-changing tool for spying on competitors and sparking creative ideas.
00:08:37 Crafting Call-Out Ads That Convert - Strategies for creating compelling ads that grab and hold attention.
00:18:30 Echoes of the Market: Listening to Your Customers - The importance of tuning into customer feedback to shape marketing strategies.
00:19:08 Sales Calls as Research Tools - Utilizing sales conversations as a treasure trove for market insights.
00:20:34 Deep Dive into Effective Call-Out Ads - Exploring the nuances of call-out ads that resonate with audiences.
00:23:12 Social Media Mastery: Beyond Likes and Shares - Leveraging social media for impactful marketing engagements.
00:24:01 The Craft of Content Creation - Strategies for developing content that captivates and engages.
00:27:17 AI in Marketing: The Future Is Here - How AI tools are revolutionizing marketing strategies and execution.
00:28:33 Doubling Down on What Works - The significance of focusing on effective strategies for long-term success.
00:32:58 Conclusion: Key Takeaways on Elevating Your Marketing - Wrapping up with essential insights for integrating classic marketing principles with cutting-edge technologies.

LINKS AND RESOURCES:

Foreplay
Marketing School
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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What if you could peek into the future and see how technology will shape the world of marketing? What if you could learn the secrets of how to thrive in an AI-driven world? That’s what Perry Marshall, the marketing genius and author of 80/20 Sales and Marketing, offers in this episode of the Perpetual Traffic podcast. Perry joins us to share his insights on how AI is transforming the digital marketing space, and how to ask the right questions to stay ahead of the curve. He also explains the Lindy Effect, a powerful concept that helps you predict the longevity and relevance of your business ideas. Whether you are a marketer, an entrepreneur, or a curious listener, this episode will blow your mind with Perry’s vision of the future, and equip you with the tools and strategies to succeed in the age of AI. Listen and learn how Perry Marshall’s crystal ball can help you master AI, marketing, and the future.

Chapters:

00:00:00 Introduction: Setting the Stage with Perry Marshall
00:07:54 AI's Game Changer: Transforming Digital Marketing
00:08:46 Next-Gen Visuals: AI's Revolution in Photography and Mapping
00:10:40 Exploring the Lindy Effect: Time-Tested Success Principles
00:12:45 AI Anxiety: Addressing Job Replacement Fears
00:15:15 AI as a Problem Solver: Enhancing Human Capability
00:17:45 The Road Ahead: AI and the Future of Transportation
00:19:54 AI in the Workplace: Redefining Professional Landscapes
00:23:37 Digital Trust: Building Confidence in the Age of AI
00:28:25 Beyond the Screen: Valuing Real-World Connections
00:30:04 Digital Divide: Addressing Inequality in the Tech Era
00:32:12 What's Next for AI: Looking into the Crystal Ball
00:35:18 Wrapping Up: How to Embrace AI's Potential for the Future

LINKS AND RESOURCES:

Perry Marshall Website
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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How do you measure the impact of your digital marketing efforts? That's the question that Ralph and Kasim tackle in this episode, where they continue their discussion about attribution. They reveal the hidden pitfalls of data tracking, the dynamic nature of advertising platforms, and the essential role of full-funnel marketing strategies. The episode also emphasizes the importance of being flexible and agile in the digital arena, providing useful tips and tricks for marketers who want to thrive in this competitive space.

Chapters:

00:00:00 - Welcome: How to Master Digital Marketing and Attribution
00:03:03 - The Big Question: How Do You Track Your Marketing Results?
00:05:18 - Case Studies: What Works and What Doesn't in Attribution
00:07:20 - Deep Dive: Unraveling the Mysteries of Attribution
00:09:58 - Recap: The Main Points from the Attribution Talk
00:22:22 - Tech Talk: How Regulations Affect Your Marketing Strategy
00:24:41 - Google's Match Rate: How to Interpret and Improve It
00:27:33 - Cambridge Analytica: What We Can Learn from the Controversy
00:29:57 - Future Focus: How to Stay Relevant in the Digital World
00:31:05 - Multi-Channel Marketing: How to Reach Your Customers Where They Are
00:38:02 - Non-Conversion Campaigns: How to Boost Your Brand and Engagement
00:43:06 - Media Buyers: How to Upgrade Your Skills and Value
00:48:23 - Brand Awareness: How to Measure and Increase It
00:50:50 - Reality Check: The State of Digital Marketing in 2024

LINKS AND RESOURCES:

Measurement Marketing
Don't Look Up
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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What if everything you thought you knew about marketing attribution was wrong? In this eye-opening episode, Ralph and Kasim reveal the hidden truths and pitfalls of measuring the effectiveness of your marketing campaigns across different platforms. They expose the flaws and limitations of attribution software, meta platforms, and 30-day advertising cycles. You’ll learn how to think beyond the standard sales funnel, embrace the complexity and diversity of the advertising spectrum, and appreciate the power and influence of impression-based advertising. This is part one of a two-part series that will challenge your assumptions, expand your perspective, and inspire you to adopt a more holistic and nuanced approach to evaluating your marketing success.

Chapters:

00:00:00 - Introduction: Setting the Stage for Marketing Insights
00:04:00 - Welcome to Perpetual Traffic: Decoding Attribution Across Digital Platforms
00:06:53 - Sales Attribution Complexity: A Closer Look
00:09:47 - Rethinking Traffic Strategies in Current Marketing Trends
00:11:44 - Dissecting the Standard Sales Funnel
00:13:37 - Advertising Spectrum: Exploring its Breadth
00:15:47 - Navigating the Complexities of Sales Attribution
00:18:52 - Visualizing Real Client Data: Overlapping Conversion Insights
00:20:12 - Dilemma of Meta Platforms: A Critical Analysis
00:21:45 - Debunking 30-Day Advertising Cycle Myths
00:23:35 - The Popcorn Analogy: Rethinking Advertising Cycles
00:26:05 - Unmasking the Illusion of Complete Marketing Visibility
00:29:31 - Exploring Potential Solutions to Attribution Challenges
00:30:40 - Final Thoughts and Anticipation for the Next Discussion

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Ralph and Kasim take a deep dive into the evolving landscape of digital marketing, offering a treasure trove of knowledge gleaned from recent mastermind events. They explore an array of cutting-edge tools shaping the industry: from KNO Commerce and Shopper Approved for capturing post-purchase insights, to Metricool's comprehensive approach to social media management. They also touch on Canva's innovative design solutions, including its AI assistant and brand kit creator, as well as HeyGen and Synthesia.io's prowess in AI-driven video creation. Focusing on e-commerce, Ralph and Kasim discuss the indispensability of tools like SmartScout for Amazon sellers, and the impact of Opus.pro and video.ai in the realm of video marketing. They also dive into Descript’s revolutionary approach to video editing through transcript modification. Additionally, the episode highlights the significance of Designer.io in creating compelling lead magnets and ebooks, and Repurpose.io’s effectiveness in streamlining content syndication across various platforms.

Chapters:

00:00:00 - Kick-off: Ralph & Kasim on Recent Mastermind Insights
00:03:25 - Tool Exploration: Deep Dive into Post-Purchase Surveys
00:11:13 - Lead Generation Talk: Unpacking Leadsy & High Level Strategies
00:13:29 - Metrics Mastery: A Close Look at Metricool & HubSpot
00:15:35 - Design Revolution: Revisiting Canva's Capabilities & the Wonders of Canva’s AI Assistant
00:18:47 - Video Content & AI: Introducing HeyGen for AI Video Creation
00:21:27 - E-commerce Innovation: SmartScout for Amazon Sellers
00:22:53 - Multimedia Tools: The Flexibility of Opus and Video.ai
00:28:54 - Content Strategy: Simplifying Repurposing with Designer
00:32:07 - Amplifying Reach: Mastering Content Syndication

LINKS AND RESOURCES:

How we used Ai and Deep Fakes to create a Spanish version of Perpetual Traffic
Episode 383: Using AI To Create An Ad In Less Than 5 Minutes With Dennis Yu
Get the 101 on 7-11-4 and improve your customer engagement
High Level
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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You, the Perpetual Traffic listeners, are invited to explore the often-overlooked potential of Pinterest in the realm of digital marketing and e-commerce. Our expert guest, Lauren Petrullo, brings a fresh perspective to the table, challenging common misconceptions about Pinterest and illuminating its role as a dynamic and influential platform in the business world. In this eye-opening discussion, Lauren explains the common misconception of Pinterest as merely a personal hobby platform. She articulates its transformative role as a strategic tool for e-commerce traffic generation. Emphasizing the platform's affluent user base, with a significant portion earning over $100k annually, Lauren underscores why Pinterest should be a focal point in digital marketing strategies. You’ll also learn the unique advantage of Pinterest content being indexed by Google, enhancing a brand's online presence and SEO. Lauren shares practical tips on strategic pinning and leveraging keyword-rich content to maximize reach and engagement.

Chapters:

00:00:00 - Vegas Tales: Insights from the Conference Scene with Kasim Aslam and Lauren Petrullo
00:04:18 - Entering Pinterest's Marketing Arena
00:06:40 - Revealing Pinterest's Untapped Marketing Potential
00:10:46 - Demographic Deep Dive: Understanding Pinterest's Audience
00:15:55 - Pinterest: Blending Search Engine and Social Media Dynamics
00:17:56 - Comparing Organic and Paid Traffic Approaches on Pinterest
00:19:35 - Middle Funnel Magic: Mastering Pinterest Traffic
00:22:16 - Masterclass in Pinterest: Strategies Unveiled
00:24:16 - The Proven Pinterest Success Formula
00:26:10 - Future Trends: AI in Pinterest's Visual Search
00:27:03 - Smart Strategies: Repurposing Content for Pinterest
00:32:30 - Trendspotting with Pinterest Predicts
00:39:05 - Agency Insights: Merging Marketing with Sales for Pinterest
00:40:55 - Conclusion: Key Takeaways on Pinterest's Marketing Power

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Today we’re featuring an episode from our VP of Marketing, Tom Meredith’s podcast, The Customer Acquisition Show. We’ll get into the dynamic world of Meta Ads. Tom, along with top media buyers, unravels the latest strategies that are making waves in digital marketing. They discuss the shift to a full-funnel approach, emphasizing the importance of building brand loyalty and engaging customers at various stages of their journey. The episode covers practical tips on ad hygiene, the effectiveness of Facebook forms post-iOS 14, and strategies for Black Friday campaigns, offering listeners valuable insights into the evolving landscape of digital advertising. Whether you're a seasoned marketer or new to the field, this episode provides fresh perspectives and actionable tips to enhance your Meta Ads campaigns.

Chapters:

00:00:00 - Kickoff: Dive into the Dynamic World of Meta Ads on the Perpetual Traffic Podcast
00:03:49 - Expert Insights: Ollie and Cameron Discuss the Evolution of Customer Acquisition
00:05:47 - Full Funnel Mastery: Unpacking the Impact of Comprehensive Marketing Strategies
00:15:57 - Perfecting Your Ads: The Critical Role of Ad Hygiene in Digital Marketing
00:20:44 - Audience Building Tactics: Harnessing the Power of Facebook Forms in the Post-iOS 14 Era
00:22:33 - Holiday Sales Strategies: Winning Approaches for Black Friday 2023 Campaigns
00:27:42 - Consumer Insights: Delving into Consumer Behavior and Funnel Optimization
00:37:16 - Wrap-Up: Recap and Key Takeaways for Boosting Your Meta Ads Campaigns

LINKS AND RESOURCES:

Beyond Conversion Ads Engaging Evergreen Marketing Strategies
What's Working Now in Meta Ads? - Quick Tips & Hot Takes to Boost Your Digital Marketing
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph, Kasim, and Lauren bring the Traffic and Conversion Summit's excitement from Las Vegas to the perpetual audience. They recap the event's third day, including Ralph's impactful talk that captivated a full house. They delve into key summit takeaways, highlighting Lauren Petrullo's surprising perspectives on Pinterest for traffic generation and Christine Marie's insights on aligning marketing with customer and staff interviews. Throughout the episode, the trio emphasizes foundational marketing principles and the importance of customer research, mirroring the conference's focus.

Chapters:

00:00:00 - Intro: Setting the Vegas Scene
00:01:29 - Spotlight on Key Talks and Industry Leaders
00:06:41 - Analyzing Conference Dynamics: What Could Be Better?
00:08:31 - Why Marketing Conferences are Crucial for Growth
00:10:28 - Top Insights: Transforming Digital Marketing Strategies
00:14:51 - Research-Driven Advertising Approaches
00:16:39 - Wrap-Up: Key Learnings from the Traffic and Conversion Summit

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Kasim present to you this nugget-filled episode about the paradigm shift from traditional marketing to a content-centric approach, emphasizing the importance of creating compelling, relevant content. In these episode clips, they explore the intersection of AI-driven tools with marketing, highlighting the need for businesses to adapt and leverage these technologies to stay competitive. The conversations also touch on practical aspects, such as the efficiency of repurposing content across various platforms and the tactical use of AI in advertising platforms. This insightful nugget-packed episode offers a glimpse into the future of marketing, where AI's role is not just inevitable but essential, urging listeners to embrace this shift to remain relevant in a rapidly changing digital world.

Chapters:

00:00:00 - Ralph and Kasim are in Vegas!
00:03:31 - Episode 490: How Much Should You Spend On Digital Advertising?
00:14:30 - Episode 502: How Jamie Davidson Scaled From $0 To Over $100 Million On Amazon In 7 Years
00:23:06 - Episode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly Pittman
00:35:24 - Episode 509: Threads Vs. Twitter: Who’s Gonna Win?
00:46:49 - Follow Perpetual Traffic on YouTube

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph Burns and Kasim Aslam welcome Cameron Campbell, an expert in digital marketing and a testament to the power of perseverance and learning. Cameron talks about the art of digital creativity. He shares invaluable insights into optimizing ad designs for various platforms, emphasizing the importance of adaptability and aesthetic integrity. Cameron also gives insights into the innovative use of AI in advertising, revealing strategies for enhancing ad performance using proven copy as seed content.

Chapters:

00:00:00 - Kickoff: Ralph Burns and Kasim Aslam introduce Cameron Campbell, a digital marketing virtuoso
00:13:23 - AI Unveiled: Deep dive into the use of Generative AI in Meta's Ads Manager
00:19:40 - Maximizing Efficiency: Discussing the effectiveness of adding varied features in digital advertising
00:20:58 - Crafting Words with AI: Exploring the power and boundaries of generative copy in advertising
00:23:03 - Media Buying Revolution: How AI is transforming the art of ad creative development
00:25:40 - AI's Next Frontier: Envisioning the future role of AI in ad creation
00:30:38 - Strategic Genius: The critical role of strategic thinking in the marketing landscape
00:34:24 - AI & Creativity: Investigating the role of AI in generating creative ad content
00:47:24 - Product Feeds Reimagined: Forecasting the impact of AI on product feed creatives

LINKS AND RESOURCES:

Pattaya City
Shops on Facebook and Instagram
About asset customization for placements
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Kasim embark on a forward-thinking journey into the evolving sphere of digital marketing as the year 2024 approaches. They expertly navigate the collaborative strengths of Google and Meta ads, highlighting how the strategic use of these platforms in tandem can significantly amplify marketing outcomes. Additionally, the episode delves into the revolutionary influence of AI in shaping contemporary marketing strategies. Ralph and Kasim offer in-depth insights into why the integration of AI is indispensable for enhancing the effectiveness of marketing campaigns and securing a competitive edge in today's fast-paced digital marketplace.

Chapters:

00:00:00 - Kick-Off: Introduction and Preview of Traffic and Conversion Summit
00:07:15 - Exploring Opportunities: Joining the Driven Mastermind
00:08:20 - Industry Evolution: Tracing the Path of Digital Marketing
00:12:54 - AI Revolution: Its Impact on Digital Marketing Strategies
00:19:50 - Navigating Challenges: Addressing Attribution in Today’s Marketing Landscape
00:23:26 - Shifting Paradigms: New Trends in Media Buying and Digital Marketing
00:26:04 - Wrapping Up: Anticipation for the Upcoming Traffic and Conversion Summit

LINKS AND RESOURCES:

Traffic and Conversion Summit
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph chats with Lauren Petrullo, the founder and CEO of Mongoose Media, a digital marketing agency that helps e-commerce and brick-and-mortar businesses grow their online presence and revenue. Lauren shares her top 13 tips for digital marketing success in 2024, covering topics such as email verification, BIMI records, conditional logic, meta events, QR codes, reel covers, Q5, and more. Lauren explains why these strategies are essential for optimizing your email deliverability, meta shop visibility, catalog health, and social media promotion. She also reveals some of the tools and resources she uses to implement these tactics and measure their results. Whether you’re an e-commerce store owner, a marketing director, or a business owner, you’ll find tons of valuable insights and actionable tips in this episode to take your digital marketing game to the next level in 2024.

Chapters:

00:00:00 - Welcoming Lauren Petrullo to PT(Kasim called in "sick")
00:03:07 - Revealing Our Contest Winner
00:06:58 - Enhancing Email Impact: Discover why email verification is crucial for your strategy
00:10:48 - Unlocking Email's Potential: Understanding BIMI Certification and its benefits
00:14:32 - Smart Email Strategies: Using Conditional Logic to personalize your campaigns
00:21:25 - Mastering Marketing Timing: Strategies for an effective Q5 and promotional calendars
00:24:54 - 2024 Marketing Roadmap: Crafting a powerful promotional calendar
00:27:14 - E-commerce Evolution: Adapting to changes in Meta Shops and Commerce Manager
00:27:42 - Catalog Optimization: Tips for enhancing your e-commerce product catalog
00:31:12 - Boosting Online Stores: The synergy of email verifications and shop setup.
00:34:32 - Social Media Mastery: Making the most of Instagram Reels with eye-catching covers
00:39:59 - Competitive Edge Fun: A light-hearted anecdote on outsmarting competitors
00:43:20 - Wrapping Up: Final thoughts and staying connected

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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What were the most game-changing online marketing ideas of 2023? Find out in this special episode, where we recap the best moments from our conversations with leading experts in the field. You’ll hear how they leveraged real-time events, trends, and conversations to create moment-driven marketing campaigns that resonated with their audiences. You’ll also discover how they used data, analytics, and empathy to understand the customer’s needs, preferences, and behaviors better, and deliver personalized experiences that enhanced their brand loyalty and conversions. Whether you missed some episodes or want a refresher, this episode is a valuable resource for learning the latest and most effective online marketing strategies. Don’t miss this chance to catch up on the cutting-edge insights and best practices that shaped the digital marketing landscape in 2023.

Chapters:

00:00:00 - Introduction: Year-End Wrap-Up
00:02:17 - How to Use ChatGPT to Rank #1 in Google with Michael Cottam
00:15:44 - Episode 485: How Google’s Big Tracking Decision Will Affect Your Business With Frederik Boysen
00:28:36 - Episode 516: A 61% Increase In New Customers And A 45% Drop In CAC Selling A “Meta-Friendly” Product
00:42:03 - Episode 537: Why You’re Doing Your YouTube Marketing All Wrong With Ian Garlic

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Kasim interview Scott Cunningham, one of the world’s leading Shopify experts and the founder and CEO of Social Lite and Merchant Mastery. Scott reveals his five-part formula for creating irresistible offers that grab attention, solve problems, build trust, and tip the scale in your favor. He shows you how to use the offer stack to create powerful hooks, function attributes, brand attributes, influence attributes, and transaction attributes that match your avatar’s needs and desires. He also shares some of his client success stories and how he helped them scale their Shopify stores using his offer stack method. No matter what you’re selling online, you’ll learn how to use Scott’s offer stack to boost your messaging, positioning, and conversions.

Chapters:

00:00:00 - Welcoming Scott Cunningham to Perpetual Traffic
00:03:23 - Understanding Your Market: A Key to E-commerce
00:10:50 - Scott's Five-Part Offer Stack Formula for E-commerce Success
00:12:06 - Crafting Compelling Hooks: The First Step in Customer Engagement
00:19:28 - Exploring Brand Attributes: Building Your E-commerce Identity
00:21:31 - Value vs Cost: Making the Right Choice for Your Business
00:23:23 - Testing and Scaling: The Art of Growing Your E-commerce Store
00:27:39 - Storytelling in E-commerce: Connecting with Your Customers
00:30:52 - Success Story: Scaling from 5k to 100k with the Offer Stack Method
00:42:44 - Enhancing Post-Sale Customer Experience for Long-Term Success
00:46:51 - Closing Thoughts and Key Takeaways from Scott Cunningham

LINKS AND RESOURCES:

Merchant Mastery
Scott on Instagram
Scott on LinkedIn
Elizabetta
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Kasim welcome Matt Wolfe, founder of Future Tools and a renowned AI YouTube expert. Matt delves into his 15-year journey of content creation, exploring various tools and tactics before carving his niche in AI. He shares insights on leveraging AI tools like ChatGPT and Clod for generating creative ideas, summaries, and analogies for videos and presentations. Matt discusses top AI tools essential for marketers and addresses the challenges and opportunities presented by AI in the marketing realm. His transition from a content creator to an AI influencer provides invaluable lessons for those looking to integrate AI into their business strategies, offering a unique perspective for marketers and entrepreneurs on the cutting edge of digital marketing and technology.

Chapters:

00:00:00 Welcome to Perpetual Traffic and Introduction of Matt Wolfe
00:01:07 How Matt Wolfe Became an AI Expert and YouTube Star
00:03:19 Haygen: A Tool to Create and Translate Videos with Your Voice and Face
00:05:55 The Evolution and Future of AI Tools for Content Creation and Marketing
00:09:47 Special Offer: Win a Free Ticket to Traffic and Conversion Summit
00:12:16 Future Tools: How Matt Wolfe Built a Directory of AI Tools
00:17:35 ChatGPT and Clod: Two Powerful AI Tools for Generating Ideas, Summaries, and More
00:31:26 How Matt Wolfe Uses AI Tools to Create YouTube Videos and Presentations
00:35:23 The Best AI Tools for Marketers and Entrepreneurs
00:38:29 The Impact of AI on Content Quality, SEO, and Marketing Campaigns
00:48:33 The Future of AI: Open Source Tools and Quantum Computing
01:01:53 The Potential Risks and Benefits of Quantum Computing for AI
01:04:49 The Future of AI: Predictions and Implications for Content and Marketing

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Kasim reveal what’s in store for digital marketing in 2024. They talk about how paid media might collapse, how influencer marketing will dominate, and how branding and content creation will be crucial. They also explore the pros and cons of podcasting, and the impact of agency consolidation. Plus, they give you some handy tips and strategies to help you adapt and thrive in the changing digital marketing landscape and reach your company’s vision.

Chapters:

00:00:00 - 7 Astonishing Digital Marketing Predictions for 2024
00:01:06 - How to Use Bundling to Increase the Value of Your Content
00:08:49 - Why Influencer Marketing Will Be More Effective and Popular in 2024
00:19:38 - How Podcasts Can Help You Build Trust and Authority with Your Audience
00:25:13 - How Agency Consolidation Will Affect the Digital Marketing Industry
00:26:48 - How to Protect Your Business from Unreliable or Insolvent Agencies
00:28:33 - How to Deal with Technical Issues and Glitches on Your Podcast
00:35:39 - Why Info Marketing Will Become Obsolete and What to Do Instead
00:39:03 - Conclusion and Key Takeaways

LINKS AND RESOURCES:

Register for T&C 2024
It Finally Happened
Introducing Creator Marketplace, Where Brands Can Discover Creators to Collaborate With
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Kasim chats with Gray McKenzie, the co-founder of Zenpilot, a company that helps agencies master project management. Gray reveals why project management is more than just software, and how to create effective processes and habits. He also shares how to set up your scorecard, track your client health, and deliver an awesome experience for your team and clients. Plus, he gives you the three secrets to project management success and how to avoid the most common mistakes.

Chapters:

00:00:00 - Introduction and Welcome
00:01:59 - How to Calculate the ROI of Project Management
00:07:20 - How Zenpilot Evolved Over 10 Years
00:19:08 - How to Measure and Improve Client Health
00:24:42 - The Three Keys to Making Project Management Work Well
00:26:19 - How to Use ClickUp and Teamwork for Project Management
00:28:16 - How to Define Your Scorecard and Track Your Progress
00:30:25 - How AI Can Enhance Project Management
00:33:18 - How to Design Your Data Architecture for AI
00:37:17 - How AI Can Automate Task Creation and Summary
00:39:30 - How Gamification Can Motivate and Engage Your Team
00:40:38 - How AI Can Optimize Capacity Management
00:46:15 - How to Create Structure and Clarity for Your Team
00:48:25 - How to Use Time Tracking for Capacity Management

LINKS AND RESOURCES:

ZenPilot
Gray MacKenzie on LinkedIn
ClickUp
EOS® V/TO™ Template - V/TO™ Template
EOS - Entrepreneurial Operating System
Traffic & Conversion Summit
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Kasim offer a deep dive into the expanding role of artificial intelligence in the business and marketing spheres. They explore the complex world of AI chatbots, dissecting how cutting-edge technologies and time-tested tactics can coexist and complement each other. They discuss elevating productivity through AI, its significant role in reshaping digital marketing strategies, and the overall transformative effect of AI on contemporary business models.

Chapters:

00:00:00 - Opening: Unveiling AI's Role in Revolutionizing Advertising
00:04:36 - AI's Transformative Impact on Modern Advertising Techniques
00:06:54 - Delving into AI's Evolution and Its Prospective Future
00:09:40 - Strategic Timing in AI Adoption for Maximum Impact
00:18:38 - AI's Efficiency in Streamlining Task Management
00:20:25 - Practical Applications of AI in Professional and Personal Arenas
00:23:50 - Enhancing Workforce Efficiency Through AI Integration
00:24:44 - Exploring the Emergent Field of Prompt Engineering in AI
00:27:44 - AI's Progressive Influence on Business Processes and Operations
00:34:17 - Leveraging AI for Innovative Content Creation and Digital Marketing
00:43:03 - Navigating the Complex Landscape of AI Tool Expansion
00:47:22 - Envisioning the Next Phase in AI Development: Agents and Beyond
00:49:44 - AI's Role in Reshaping Job Functions and Business Structures

LINKS AND RESOURCES:

OpenAI Wants Everyone to Build Their Own Version of ChatGPT
Walgreens to shut down drugstore.com, 4 years after $429M acquisition
Bard
ChatGPT
Pixis
Anthrop\c
Semrush
Syllaby
Autopod
Opus
Midjourney
Dall-E 2
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Kasim guest star on Marketing Against The Grain, offering a deep dive into the forefront of 2024's digital marketing landscape. They expertly navigate through AI marketing innovations, dissecting advanced strategies for platforms like Meta and Google, and introduce the untapped potential of pre-awareness advertising. Highlighting YouTube's overlooked opportunities for audience engagement, they also explore the emerging trend of arbitrage in digital advertising and the strategic power of direct creator partnerships.

Chapters:

00:00:00 - Marketing Against The Grain Episode Swap
01:03:00 - Highlighting the Upcoming Traffic and Conversion Summit
02:58:00 - Analyzing Key Marketing Opportunities for 2024
03:48:00 - Welcoming Guests Ralph Burns and Kasim Aslam
05:09:00 - Delving into Overrated Marketing Strategies Today
10:59:00 - Uncovering Hidden Gems in Marketing Strategies
16:30:00 - Deep Dive into Brand Awareness and Consideration in Advertising
25:56:00 - Shifting Focus to Effective Google Advertising Techniques
27:28:00 - Discussing the 'Parlor Trick' in Digital Marketing
29:33:00 - Introducing the Revolutionary Concept of Pre-Awareness
29:48:00 - Unraveling the Impact of Pre-Awareness in Advertising
30:17:00 - Real-World Applications of Pre-Awareness Advertising Strategies
33:19:00 - Case Study: Pre-Awareness in the HVAC Industry
39:46:00 - Exploring the Strategic Benefits of Creator Partnerships
45:43:00 - Wrapping Up: Insights and a Nod to HubSpot

LINKS AND RESOURCES:

The 5 Biggest Marketing Opportunities For 2024
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Kasim dive into the provocative topic of the declining relevance of traditional digital marketing agencies. They explore how the rise of new technologies and changing market dynamics are rendering old agency models obsolete. The conversation spans the impact of AI and client-centric approaches, challenging agencies to evolve or risk extinction. This episode is a must-listen for anyone involved in digital marketing, offering critical insights into the industry's future and how to stay ahead in a rapidly evolving landscape.

Chapters:

00:00:00 - Introduction: Welcome to the 'Perpetual Traffic' Podcast
00:01:35 - Agency Dynamics: Discussing the Responsibility in Agency Growth
00:04:52 - E-commerce Trends: Analyzing Amazon's Influence
00:15:25 - Predicting Agency Futures: Exploring Challenges and Changes
00:19:50 - Adapting Services: How Agencies are Evolving
00:21:59 - End of an Era: Examining the Decline of Traditional Agency Models
00:23:53 - Emerging Players: Shift Towards In-House Teams and Freelancers
00:25:40 - Agency-Client Evolution: Rethinking Relationships in the New Era
00:27:56 - Innovative Agency Models: Discussing the Need for Change
00:40:46 - Survival Strategies: Opportunities and Hurdles for Smaller Agencies
00:41:36 - Wrapping Up: Concluding Thoughts on the Future Agency Landscape

LINKS AND RESOURCES:

Traffic and Conversion Summit
Episode 506: How to Sell Your Business With Investment Banker Greg Smith
Meta and Amazon team up on new in-app shopping feature on Facebook & Instagram
Satya Nadella
Temu
Amazon Explained – The Day 1 Mentality
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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In this episode of Perpetual Traffic, we are digging deep into the archive for crucial marketing strategies for the digital age. These nuggets revolve around essential topics like the intricacies of selecting the right marketing or advertising agency, understanding and leveraging Customer Acquisition Cost and Customer Lifetime Value, and the emerging role of connected TV in digital advertising. Alongside, the episode breaks down the nuances of performance marketing, offering listeners a comprehensive guide to navigate the ever-evolving landscape of digital marketing effectively.

Chapters:

00:00:00 - Introduction to Deciphering Customer Metrics
00:02:42 - Episode 231: How To Hire, Fire And Make The Most Out Of Your Agency Relationship
00:11:25 - Episode 299: New Customer Acquisition: How Much Can You Afford To Pay?
00:17:47 - Episode 342: Why Quick Follow-Up Is The Key To Better Conversion Rates

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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We explore the under-the-radar capabilities of Meta's LeadCenter, a powerful yet often overlooked tool within BusinessSuite. Our expert guest, Lauren Petrullo, guides us through the intricacies of LeadCenter, shedding light on its potential to revolutionize lead management and efficiency for businesses. We dive into practical strategies for utilizing LeadCenter to its fullest, from leveraging Facebook's instant forms to optimizing CRM processes.

Chapters:

00:00:00 - Welcome to the Perpetual Traffic Podcast
00:01:07 - Insights on Kasim's Expertise in Digital Marketing
00:02:21 - Unveiling the Power of Lead Ads on Meta
00:04:12 - Introducing LeadCenter: Meta's Hidden Gem
00:05:26 - Exploring the Benefits of Using LeadCenter for Businesses
00:07:35 - Practical Guide: Navigating LeadCenter
00:10:57 - Strategies to Effectively Find Leads on Social Media
00:12:52 - Deep Dive into LeadCenter's Manual Process
00:15:58 - Engaging with Leads: Best Practices
00:17:24 - Collaborative Use of LeadCenter Across Teams
00:19:13 - Social Media Managers: Pioneers in E-commerce Engagement
00:21:14 - Mastering Personalized Customer Interactions
00:22:56 - Tackling Deliverability Challenges in E-commerce
00:25:45 - Enhancing Follow-up Communications with Custom Questions
00:29:24 - Role of Social Media Team in Streamlining Lead Assignment
00:32:43 - Exploring the Potential of the Traffic and Conversion Summit

LINKS AND RESOURCES:

About instant forms
How to create a lead ad from your Facebook Page
About instant form types
Manage your leads in leads center
Meta Business Suite
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business, emphasizing the importance of a disciplined approach to new technologies. They discuss the strategic use of Meta lead forms, exploring their customization capabilities and direct CRM integration. Amidst a landscape reshaped by privacy laws and tracking challenges, Lauren shares valuable insights on customer engagement strategies and the critical balance of reliance on platforms like Meta.

Chapters:

00:00:00 - Unveiling the Power of AI in Marketing: A New Era Begins
00:02:00 - Meta's Magic: Transforming Leads with Innovative Forms
00:04:00 - AI Tools: The Secret Weapon for Time-Saving and Efficiency
00:06:00 - Navigating the Maze of Data Privacy in Digital Ads
00:08:00 - Crafting Questions that Connect: A Masterclass in Engagement
00:10:00 - Beyond Meta: Balancing Platform Power with Marketing Savvy
00:12:00 - Crafting the Perfect Lead Form: An Art and Science
00:14:00 - CRM and Meta: A Symphony of Integration for Marketers
00:16:00 - Tackling iOS Updates: Marketing Strategies in the Apple Era
00:18:00 - In-App Ingenuity: Winning Strategies for Marketers
00:20:00 - Europe's Privacy Puzzle: How Marketers Can Stay Compliant
00:22:00 - Mastering the Art of Data Collection in a Privacy-Centric World
00:24:00 - Deep Dives into Digital Marketing: Expert Insights Unveiled
00:26:00 - Adapting to Privacy Norms: A New Challenge for Marketers
00:28:00 - The Conditional Logic Conundrum in Lead Generation
00:30:00 - Tracking's Future in Marketing: Staying Ahead of the Curve
00:32:00 - Digital Ads Reimagined: Engaging Customers Like Never Before
00:34:00 - Preparing for the Digital Marketing Revolution
00:36:00 - AI in Action: Real-World Marketing Tactics Uncovered
00:38:00 - Exclusive Tips for Digital Marketing Gurus
00:40:00 - The Episode's Best Bits: Key Insights and Strategies
00:42:00 - Sneak Peek: What's Next in Marketing Mastery
00:44:00 - Wrapping Up: The Ultimate Marketing Insights Roundup

LINKS AND RESOURCES:

Shops ads: Help boost your sales and ROAS on Facebook and Instagram
Search Results for: Lauren Petrullo
Search Results for: Kobi
About instant forms
How to create a lead ad from your Facebook Page
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph joins forces with John Moran, a visionary in the realm of Google Ads, to unravel some of the most effective and groundbreaking strategies for lead acquisition and sales enhancement. John, with his deep expertise and innovative approach, shares invaluable insights on utilizing Google Ads to not only acquire more customers but also to achieve larger business visions. From discussing tactics like entering multiple auctions with individual campaigns to enhance conversions without traditional tracking, John sheds light on counterintuitive strategies that address both retention and winning back clients. He shares real-life examples and data-driven results, highlighting how businesses can leverage Google Ads for exponential growth and return on investment.

Chapters:

00:00:00 - Welcome to Google Ads Mastery with John Moran
00:02:00 - Dive into John's Unique Google Ads Strategy
00:04:14 - How to Build Unbreakable Customer Loyalty
00:08:03 - Repeat Business: The Google Ads Advantage
00:09:00 - Sneak Peek: Exclusive Insights from Solutions 8
00:12:54 - 3,162 SKUs: A Story of Exceptional Management
00:16:27 - E-Commerce Mastery: Engaging Your Audience
00:23:21 - Targeting Mastery: Precision Keyword Techniques
00:26:07 - Exclusive: John Moran's Latest Google Ads Revelations
00:29:27 - Inside Google’s Mind: Targeted Ads Secrets
00:30:39 - Navigating Performance Max Challenges in Lead Gen
00:33:11 - Unorthodox Google Ads Strategies Revealed
00:34:50 - The Conversion Conundrum: Google Ads Insights
00:41:06 - Business Impact: Revolutionary Workflow Strategies
00:43:00 - Delivering Excellence: Beyond Skills and Service
00:45:00 - Future-Forward: Crafting Tomorrow’s Google Ads Strategies

LINKS AND RESOURCES:

John Moran on LinkedIn
YOU vs GOOGLE
Southwest Building Solutions
John Moran on PT
Travaloo
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Kasim, dissect a case study in the legal services niche, demonstrating how strategic advertising can significantly lower CPAs and boost conversions. They explore the symbiotic relationship between Google and Meta, offering insights on leveraging this dynamic for maximum impact. Whether you're in e-commerce or personal injury law, this episode is packed with actionable strategies to elevate your digital advertising game.

Chapters:

00:00:00 - Kickoff: You VS Google
00:02:29 - Community Wisdom: Unlocking Profitable Marketing Secrets
00:05:11 - Challenge Accepted: Transforming Marketing with Online Contests
00:10:07 - Challenge Dynamics: Ensuring Impactful Marketing Outcomes
00:21:01 - Precision Tracking: The Art of Manual Ad Analysis
00:24:44 - Targeting Mastery: Marketing Strategies for Post-Accident Scenarios
00:26:31 - Case Study Reveal: 50% Surge in Legal Case Signings
00:33:35 - Breakthrough Strategies: Skyrocketing Client Acquisition in Law
00:35:19 - Ad Spend Alchemy: Turning Budgets into Gold
00:38:04 - Facebook Deep Dive: Leveraging Analytics for Smarter Ads
00:46:30 - Niche Dominance: Winning in Personal Injury Marketing
00:51:04 - The Ultimate Playbook for Personal Injury Law Marketing Success

LINKS AND RESOURCES:

We Paid HOW MUCH Per Click?! 😲
You VS Google
Episode 27: [PT] How to Get 315 Signed Personal Injury Law Cases in 4 Months with Google & Facebook
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Kasim are joined by Evan Wolf. We dive into the dynamic world of Reddit, exploring its unique potential as a platform for community engagement and commercial success. Evan Wolf, sheds light on the intricacies of Reddit's communities, the role of moderators, and effective advertising strategies. We discuss the untapped opportunities Reddit offers as a traffic source and the art of creating content that resonates with its diverse user base. He shares his insights for anyone looking to leverage Reddit's powerful network for business and community building.

Chapters:

00:00:00 - Welcome: Unveiling Reddit's Business Potential
00:01:40 - Spotlight: Local Phoenician and the World Series Buzz
00:07:55 - Engaging Effectively: Mastering Reddit's Community Dynamics
00:08:58 - Behind the Scenes: Reddit's Unique Anonymity and Content Quality
00:15:16 - Strategic Insights: Using Reddit for Business and Community Engagement
00:21:19 - Case Study: How Reddit Drives Headphone Sales
00:33:56 - Niche Success: Advanced Techniques for Community Engagement
00:36:47 - Reddit Ads: Crafting Targeted Campaigns for Maximum Impact
00:37:56 - Reddit and the Art of Retargeting: A Deep Dive
00:39:14 - Reddit Advertising 101: Strategies for Success in a Diverse Marketplace

LINKS AND RESOURCES:

Reddit Ads
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Step into the arena of Google Ads mastery where Black Friday success is not just hoped for, but engineered. Uncover the power of DemandGen campaigns and their unparalleled targeting capabilities, and grasp the indispensable role of third-party attribution software in sharpening your campaign's effectiveness. Learn the art of priming your asset groups, harnessing Merchant Center promotions, and fine-tuning Performance Max campaigns to hit the mark with precision. The team from Tier 11 will be your guide to not just reaching but captivating an audience that's ready to convert, propelling your e-commerce presence to new heights as you navigate the busiest shopping season of the year.

Chapters:

00:00:00 - Introducing The Customer Acquisition Show
00:05:27 - Unveiling DemandGen Campaigns: Your Black Friday Game-Changer
00:07:43 - The Demand Gen Campaign: A New Approach for Black Friday Cyber Monday Success
00:10:52 - Google Ads and Black Friday: Navigating Success
00:12:40 - Black Friday Checklist: Key Preparations for Success
00:23:17 - Google Ads Revolutionizing Audience Identification
00:27:21 - Navigating the Complexities of Search Themes and Audience Signals
00:30:15 - The Evolution of Keywordless Campaigns
00:33:00 - Google Ads Game-Changers for Black Friday Cyber Monday
00:34:43 - Maximize Machine Performance With Precision
00:36:33 - Optimizing Google Ads for Black Friday - Expert Insights
00:37:48 - Maximizing Black Friday Success with Strategic Awareness Campaigns

LINKS AND RESOURCES:

Episode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi Topaz
Episode 439: 8 Steps To Black Friday Success With Kobi Topaz
Black Friday Prep for Google Ads: How to Maximize Your Marketing on Black Friday & Cyber Monday
The Customer Acquisition Show
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Jason Swenk dives into the art of making an agency attractive to potential buyers, discussing the intricacies of client transferability and the often-overlooked details of earn-outs. He shares invaluable advice on enhancing your agency's value, from distinguishing your business as a market maker to understanding and automating key performance indicators (KPIs). Whether you're considering selling your agency or aiming to scale it, this conversation is packed with strategic wisdom and practical tips that will equip you for success.

Chapters:

00:00:00 - Reflecting on Creative Marketing Strategies and Business Acumen
00:03:33 - Attracting Attention Strategically: From Annoyance to Engagement
00:06:48 - Personalized Networking on Twitter: Seizing Business Opportunities
00:11:57 - Identifying Sellable Assets Across Diverse Businesses
00:13:00 - Crafting a Sellable Asset: The Solar Velocity Journey
00:15:39 - Capitalizing on Investment Opportunities and Tax Advantages in Ownership
00:17:55 - The Significance of Transferable Contracts in Business Transactions
00:20:04 - Communicating Your Business Vision and Targeting Niche Markets
00:24:37 - Achieving Predictable Revenue: The Path to a Growing Business
00:26:25 - Predictable Revenue and Adapting Business Offerings
00:31:47 - Becoming an Advisor for Sustainable Business Success
00:35:00 - Profitability and Growth Metrics in the Agency Business
00:36:32 - Navigating Valuation Dynamics: Multiples and Unicorns in Today's Market
00:38:22 - Harnessing Key Performance Indicators (KPIs) for Sales and Departments
00:41:22 - Strategically Building a Business with Sale Potential: The Roadmap to Success

LINKS AND RESOURCES:

LinkedIn
Jason Swenk's Website
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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We dive into the tactical side of digital marketing, sharing valuable insights and actionable tips. From the nuances of tracking offline conversions to the debate of lifetime versus daily ad budgets, our team of media buyers uncover the strategies that are moving the needle in today's fast-paced digital landscape. We also explore the power of content creators in building brand loyalty and the importance of customer reviews in amplifying brand presence.

Chapters:

00:00:00 - Important Tips for Media Buyers and Advertisers
00:01:15 - Insights into Optimizing Meta Advertising and Custom Events
00:04:46 - Regular Engagement and Feedback on YouTube Channel
00:06:10 - Optimizing Leads and Credit Reports with the Pixel
00:07:16 - Exploring Custom Events and Managing Event Selection in iOS
00:10:00 - Success with Click Bank and Shopify Despite iOS Changes
00:13:16 - Potential Concerns with Wicked Implementation and Client Acquisition
00:16:01 - Analyzing Audience Engagement and Sales for Long-term Business Growth
00:20:13 - Advantage Plus Enhances Opportunity for Opportunistic Conversions with Exclusions in Place
00:23:12 - Misunderstanding Advertising Exclusions Led to Wasted Budget
00:28:03 - Analysis of Customer Preferences and Marketing Strategies
00:30:23 - Preparing for Creative Testing on Facebook: Maximizing Video Lifespan
00:32:07 - Effective Creative Testing Strategies for Facebook and TikTok Ads
00:35:40 - Irrelevance of Copy in Video Text on Social Media Platforms
00:39:58 - AI's Role in Creating Unique Graves and Identifying Authenticity
00:43:24 - Importance of Monitoring and Utilizing User-generated Content in Branding

LINKS AND RESOURCES:

Episode 529: How To Hack The IOS 17 Tracking Parameters With Scott Desgrosseilliers
About Advantage+ shopping campaigns
Aspire IO
Episode 532: Behind The Scenes Of Tier 11: Research, Insight, And Strategy
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Ian Garlic dive into the intricacies of content creation in the digital age, exploring the delicate balance between algorithmic demands and authentic storytelling. He shares his insights on leveraging customer stories to climb the ranks, the enduring power of video content, and the nuances of marketing in the B2B landscape. We dissect the 'Hormozi effect' on content trends and discuss strategies for creating content that not only resonates with audiences but also stands the test of time.

Chapters:

00:00:00 - Ian Garlic Discusses Video Testimonials and Common Mistakes
00:04:16 - Lessons from Walt Disney: The Power of Front Line Insights
00:05:34 - The Key to Great Video: Unleashing the Power of Listening and Interviewing
00:09:30 - Beast's 15-Year Journey from Basement to Billion: Overnight Success Unveiled
00:12:54 - Unveiling the Truth Behind the Customer Journey Trap
00:16:28 - Navigating the Conversion Conundrum: From Page Views to Email Form
00:18:34 - How Marty's Social Media Agency Landed Major Clients with Customer Stories
00:22:18 - Transforming Leads from Suck to Success: Unlocking the Power of Customer Stories
00:28:07 - Transforming Businesses and Connecting Emotionally: The Power of Customer Stories
00:30:01 - The Power of Conversations and Results in Marketing: Unlocking Client Success
00:33:48 - Capturing the Right Attention: Avoiding Generalities in Your Marketing Strategy
00:39:40 - Unraveling the Convolution of Views: Maximizing Audience Engagement
00:41:49 - Driving Engagement and Harnessing the Algorithm: Unlocking the Power of YouTube

LINKS AND RESOURCES:

Video Case Study
Gary Vaynerchuck
5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Kasim delve deep into the intricacies of business, from the art of evaluating copy to the power of surrounding oneself with the right minds. They share invaluable insights, including a game-changing method for assessing ideas and the potential pitfalls that can cost millions. As we navigate through real-life experiences, strategies, and revelations, listeners will uncover the secrets to mastering business and the essence of smart networking. Dive in for a transformative journey that promises to reshape your business perspective.

Chapters:

00:00:00 - Strategic Lead Generation: Elevating Business Success
00:03:08 - Mastering Networking: Strategies for Introverted Marketers
00:04:17 - Collaborative Innovations: The Role of Community and Accountability
00:08:57 - Specializing for Success: The Value of Niche Marketing
00:11:21 - Excellence in Digital Marketing: Our Ascendancy to Global Leadership
00:12:51 - The Financial Edge: Harnessing Passive Income for Stability
00:17:25 - Digital Marketing Evolution: Lessons from Costly Oversights
00:20:01 - Power Connections: Effective Networking for the Modern CMO
00:21:26 - Boundary-Pushing Insights: Where Inspiration Meets Strategy
00:25:30 - Building Marketing Communities: Aligning with the Right Minds for Growth
00:28:22 - Elevate Our Voice: A Plea for Podcast Feedback and Ratings

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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We dive deep into the transformative world of digital advertising, from the explosive potential of Reels to the art of creating 'tentpole moments' akin to Super Bowl ads. Ralph and Kasim discuss the landscape of branding, emphasizing the importance of micro moments and the long game strategy. With insights into Meta's vision for video advertising and the power of creator content on platforms like Instagram, they share information for anyone looking to understand and harness the power of modern-day branding and advertising.

Chapters:

00:00:00 - Unveiling the Future of Branding: Meta Brand Summit Insights
00:03:00 - Meta's Vision: Video's Central Role in Modern Advertising
00:06:59 - Decoding Meta's Influence: The Game-Changing Power of Video Content
00:09:46 - Creator Content: Measuring Impact and Realizing ROI Potential
00:12:30 - Advanced Techniques: Determining Creator Value and ROI Metrics
00:15:45 - Client Retention Tactics: Navigating Attribution Windows in Digital Advertising
00:19:25 - Elevating Brand Presence: Understanding 'Tentpole Moments'
00:23:40 - Long-Term Branding: Harnessing Micro-Moments for Lasting Impact
00:28:00 - Deep Dive: Effective Branding Strategies and Transformative Outcomes
00:33:00 - Essential Tools: Top Resources for Cutting-Edge Advertisers
00:38:00 - Expanding Your Knowledge: Discovering the Customer Acquisition Show & Parting Thoughts

LINKS AND RESOURCES:

Episode 498: What’s Working Now With Meta Ads: AI UGC, Big Text, Before/After & Post-It Notes?
Episode 422: What’s Working Now In Facebook Advertising (Part 2) With Kobi And Ralph
Professor Byron Sharp
How Brands Grow by Byron Sharp
Episode 526: The #1 Biggest Mistake You Are Making When Running Meta Ads (And Don’t Even Know It) Part 1
Episode 530: 5 Takeaways From The Meta Agency Performance Summit
Creator Marketplace
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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How Brands Grow: What Marketers Don't Know

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Ralph and Kasim dig deep into the evolving landscape of marketing, emphasizing the importance of confidence in core assumptions, messaging, and targeting. With references to iconic figures like Don Draper, the discussion revolves around the paradigm shift from performance-based marketing to brand building, especially in platforms like Meta. They also touch upon personal productivity habits, highlighting the significance of routines like the 4 AM wake-up and the invigorating cold plunge. Throughout, the conversation remains rooted in the real-world challenges and opportunities that modern marketers face.

Chapters:

00:00:00 Navigating Meta: Modern Marketing Tactics and Insights
00:04:29 The Power of Routine: Cold Plunges and Reflecting on Gratitude
00:05:48 Night Owls' Secret: Productivity Hacks with IHOP, Coffee, and Creativity
00:09:58 Boosting Productivity: Embracing Cold Plunges and Early Mornings
00:16:16 Behind the Scenes: Decoding Meta's Advertising Strategies
00:20:50 Leveraging the Giants: Tapping into Google Display Network's Full Potential
00:23:31 The Brand Building Era: How Awareness Amplifies ROI in Modern Marketing
00:29:03 Pioneering Marketing Moves: Transitioning from Competitive Spaces to Brand Awareness Campaigns
00:32:42 Navigating the Ad Spend: Challenges for Small Businesses in the Rising Cost Era
00:36:25 The Next Frontier: Digital Marketing Beyond Traditional Website Conversions

LINKS AND RESOURCES:

Episode 498: What’s Working Now With Meta Ads: AI UGC, Big Text, Before/After & Post-It Notes?
Episode 422: What’s Working Now In Facebook Advertising (Part 2) With Kobi And Ralph
Professor Byron Sharp
How Brands Grow by Byron Sharp
Episode 526: The #1 Biggest Mistake You Are Making When Running Meta Ads (And Don’t Even Know It) Part 1
Episode 530: 5 Takeaways From The Meta Agency Performance Summit
Creator Marketplace
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Embark on a journey through the uncharted territories of marketing with Dmitri Smirnov who dares to challenge the status quo, intertwining the seemingly opposing worlds of raw creativity and meticulous data analysis. Dmitri, even as a 16-year-old, was obsessed with dissecting data, tracking everything from gas station metrics for personal insights to navigating the complex realms of client CRM data in his professional stride. Listeners will traverse through narratives of a young data geek, evolving into a maestro who doesn’t just conduct marketing campaigns but composes symphonies of strategic and spontaneous maneuvers. Engage with tales that don’t merely share strategies but weave stories that linger, offering a fresh, audacious, and slightly rebellious perspective on steering through today’s marketing wilderness, ensuring an adventure that promises more than just insights but experiences that resonate.

Chapters:

00:00:00 Diving into Dmitri's World: Exploring the Acclaimed 'Anno Dimitri' Agency
00:01:52 Trust-Building in Luxury Markets: Navigating High Ticket Client Relationships
00:06:31 Revolutionary Content with Aigen: AI-Powered Realistic Video Generation
00:10:06 Elevating Excellence: The Indispensable Role of Quality and Creativity in Digital Longevity
00:12:00 Unshackling Creativity: Cultivating a Subconscious Overflowing with Knowledge and Inspiration
00:16:04 The Critical Pivot: Refocusing Marketing Strategies to Emphasize Creativity in 2023 and Beyond
00:20:42 Charting the Course of Future Advertising: Addressing Client Issues and Developing High-Value Solutions
00:23:05 Leveraging Assurance: The Sales and Trust-Building Impact of Amazon's Return Policy
00:28:58 The High-Ticket Client Pathway: Insights into the Lead-to-Purchase Journey
00:32:28 Strategic Authority Positioning: Harnessing Celebrity Clientele and Digital Marketing Tactics
00:37:39 Elevating Above the Crowd: Differentiating Yourself Amidst a Sea of Aggressive Networkers
00:42:55 The Quick Unsubscribe Solution: Forming Genuine Connections through Captivating Offers
00:48:33 The Value of Mastermind Groups: Navigating Personal and Professional Growth
00:51:37 Unlocking Your Profit Potential: Mastering Sales Techniques to Propel Your Success

LINKS AND RESOURCES:

Dmitri Smirnov Website
Big Life Marketing
LinkedIn
Twitter
Virgin Developers Vs. Chad Marketing Team meme
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Dive into the behind scenes of Tier 11, a world where creative strategies, media buying, and campaign management converge to shape successful advertising narratives. The team peel back the layers of innovative ad campaigns, exploring the nuanced use of user-generated content, the strategic approach to handling negative ad comments, and the meticulous planning behind targeted campaigns, such as a pickup truck giveaway aimed at car enthusiasts. From discussing the delicate balance of hiding negative feedback to unraveling the threads of Advantage Plus campaigns, the conversation illuminates the multifaceted world of advertising, offering a rich tapestry of insights, strategies, and behind-the-scenes peeks into the dynamic world of media buying and creative strategizing.

Chapters:

00:00:00 Dive into Tier 11: The Intersection of Strategy, Media Buying, and Creativity
00:03:16 The ACC Model Unfolded: Navigating Awareness, Consideration, and Conversion
00:07:36 Crafting the Perfect Pitch: The Success Behind Short Ad Copies
00:10:59 Elevating Ad Performance: The Essentials of Ad Hygiene
00:12:11 Mastering Comment Management: Discreetly Boosting Ad Performance
00:13:54 Advanced Social Media Strategies: Keyword Flagging & Comment Management
00:18:20 The UGC Phenomenon: Harnessing Authenticity for Campaign Success
00:23:09 Amplifying Engagement: Merging Testimonials with Innovative Creatives
00:26:49 Behind the Advantage Campaign: The Journey of Evolving Advantage Plus Strategies

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Kasim dig into the multifaceted world of leadership, management, and scaling success, drawing intriguing parallels between the realms of sports and business. Through the lens of Parcells’ transformative leadership and the meticulous strategies employed in digital marketing realms, the discussion navigates through the nuances of team dynamics, achievement, and the pivotal role of mentorship in propelling to the next stage of growth and development. With a blend of philosophical insights and direct, actionable strategies, the conversation provides a compelling exploration into the essence of achievement, the value of work, and the intricate journey of navigating through various stages of organizational and personal evolution.

Chapters:

00:00:00 Introduction: Exploring the Synergy Between Leadership, Sports, and Digital Marketing
00:02:36 Essential Elements: Attracting and Retaining the Right Talent for Success
00:06:22 A Deep Dive: The Potential of Gifted Teams in Driving Results
00:07:49 Mastering Leadership Dynamics: Effective Process Management & Skillful Delegation
00:10:36 Digital Marketing Mastery: Humanizing Brands and Strategies for Optimal Engagement
00:12:38 Bill Parcells' Legacy: From Challenges to Celebrated Triumphs in Leadership
00:16:47 Deconstructing Greatness: Leadership Lessons from The Men Who Built America
00:19:38 Cultivating Trust: The Importance of Authenticity and Responsibility in Remote Teams
00:22:07 Staying Ahead: The Risk of Stagnation and the Quest for Continuous Excellence
00:23:48 Pivoting to Excellence: Harnessing the Timeless Principles of Success
00:25:34 Crafting Championship Teams: Addressing Turnover and Maintaining Performance in Dynamic Environments
00:29:43 Visionary Leadership: Crafting and Communicating a Cohesive Vision
00:32:15 The Art of Feedback: Crafting Constructive Conversations for Growth
00:36:38 Synchronizing Ambitions: Aligning Company and Individual Aspirations for Mutual Success
00:39:05 Myths & Reality: Dissecting Archetypal Narratives in Leadership
00:42:40 Mentorship Matters: The Accelerating Impact of the Right Guidance
00:44:52 Sports & Business: Translating Team Strategies for Winning Outcomes
00:47:29 From Incremental Gains to Quantum Leaps: The Journey of Continuous Improvement
00:48:54 Closing Thoughts: Key Takeaways in Leadership and Marketing Excellence

LINKS AND RESOURCES:

Listen to UpFlip, another great business podcast.
The Tough Work of Turning Around a Team
Business Titans Rise in the Gilded Age | The Men Who Built America (S1, E1) | Full Episode
A Football Life Bill Parcells
'A Football Life': Bill Parcells' coaching tree
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph and Kasim are joined by Tom Meredith of Tier 11. They get into intricate discussions surrounding Meta, exploring its multifaceted impact on the digital advertising landscape. They dissect the nuances of Meta’s advertising algorithms, contemplating their evolving efficiency and the implications for advertising strategies. They make a comparison between Meta and Google, analyzing the dynamics of high-value traffic availability and accessibility on both platforms. The trio also scrutinizes Meta’s approach to data, emphasizing the paramount importance of acquiring clean, first-party data to optimize ad performance. They offer a deep dive into the complexities of Meta’s ecosystem, providing invaluable insights for those looking to navigate and leverage the advancements in digital advertising and marketing strategies.

Chapters:

00:00:00 Exploring Meta’s Impact on Digital Advertising with Guest Tom Meredith
00:05:17 Leveraging Wim Hof’s Techniques for Enhanced Business Strategies
00:09:32 Anticipated Insights and Live Demonstrations in Today’s Discussion
00:14:40 Recap: Insights from Meta Marketing Performance Summit & Emerging Ideas for Future Discussions
00:21:33 The Role of Individuality and Curiosity in Navigating the Digital Landscape
00:24:54 Early Adoption & Strategic Caution in Navigating Emerging Shopping Platforms
00:26:33 Navigating the Dynamics of Ad Placements in Google: Strategies for Effective Engagement
00:33:21 Analyzing the Limitations and Testing Dynamics of Google's Performance Max Engine
00:40:53 Instagram Reels: Uncharted Territory for Relevant Ads & Optimizing User Engagement
00:45:42 Importance of Page View Events in Algorithm Success: Strategies for Effective Ad Placements
00:48:56 Strategies for Creative Diversification: Leveraging Meta's Ecosystem for Optimal Advertising Outcomes

LINKS AND RESOURCES:

Episode 519: “The ACC Model” Case Study: How To Scale Your Meta Ads Using Google Performance Max
Episode 512: The Next Era Of Growth: How To Achieve Full Funnel Excellence Episode 512
Episode 524: When You Need A 3rd Party Attribution Tool With Austin Harrison
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Ralph is joined by Scott Desgrosseilliers, the CEO of Wicked Reports, to navigate the complex landscape of legal tracking in marketing and discuss the hurdles and resolutions in sustaining visibility and compliance. They uncover the subtleties of conversion attribution, emphasizes the significance of deciphering the buyer's journey, and presents strategies to counteract the limitations set by tech behemoths like Apple. Scott and Ralph share a trove of knowledge on segmentation, the efficacy of dedicated landing pages, and the pivotal role of UTMs in optimizing tracking capabilities.

Chapters:

00:00:00 - Overcoming iOS 14.5 Challenges: Strategic Solutions for Marketers in Tracking and Attribution
00:04:58 - Maximizing Impact: The Critical Role of 28-Day Window Tracking in Meta Platforms for Marketers
00:07:30 - Advanced Attribution Mastery: Leveraging Wicked Reports to Optimize Ad Campaign Potential
00:10:05 - Deciphering the Implications of iOS 17: A Deep Dive into Apple's Privacy Developments
00:15:29 - Preparing for the Ad Apocalypse: Strategies to Combat the Surge of Irrelevant Ads
00:20:26 - Simplifying Redirect Links: Effective Solutions for Email Link Tracking Dilemmas
00:23:39 - Strategic Solutions: Addressing and Overcoming Tracking Hurdles
00:26:03 - Precision and Insight: The Essential Role of Accurate Tracking and Reporting in Business Expansion

LINKS AND RESOURCES:

Wicked Reports
Tiny URL
Episode 289: Digging Deeper: What You Can Do Right Now To Prepare For IOS 14
Episode 102: Facebook’s Offline Events: The New Way To Track The Untrackable
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Kasim and Lauren dig deep into the intricacies of Instagram and e-commerce, sharing invaluable insights and strategies to optimize online presence and attract authentic followers. They explore innovative approaches to engagement, discussing the significance of an optimized profile, the impact of strategic interaction with competitor traffic, and the potential of TikTok shops in the e-commerce space. Whether you're looking to elevate your brand, enhance your online presence, or revolutionize your Instagram strategy, they pack this episode with transformative tips and expert advice to help you achieve your goals.

Chapters:

00:00:00 - Kickstarting the Conversation: Diving into the World of Instagram and E-Commerce
00:03:10 - Refining Welcome Flows: Harnessing Recommendations for Optimized Customer Onboarding
00:04:23 - Onboarding Excellence: The Critical Role of Welcome Series for Mobile Subscriber Retention
00:08:55 - Trendsetting in Fashion: Exploring Unique Collections and Comfortable, Stylish Footwear
00:10:21 - Instagram Mastery: Strategies for Optimal Growth and Solid Foundations
00:14:02 - Genuine Engagements: Crafting Authentic Interactions and Building Non-Salesy Connections
00:16:29 - Social Media Relationship Building: Profile Optimization and Customer Engagement Strategies
00:21:13 - Tapping into Pinterest: Unlocking Potential for Exceptional Traffic and Engagement
00:23:37 - Monetizing Engagement: Converting Active Followers into Profitable Customer Interactions
00:30:49 - Securing Sales Victories: Leveraging Sales Training and Profile Refinement to Boost Traffic
00:34:35 - Maximizing Tagging: A Strategic Approach to Leverage Your Following in E-commerce

LINKS AND RESOURCES:

Lauren Petrullo Website
Mongoose Media
E-commerce Course
LinkedIn
Perpetual Traffic episode 416 with Lauren Petrullo and Mark de Grasse on Social Selling with Meta Shops
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

Tier 11 Download CaAMP

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Ralph and Kasim dig into the intricacies of brand consistency, showcasing its undeniable power in the world of marketing. Through a detailed exploration of audience segmentation, we uncover the art of crafting tailored messages for each level of traffic. From the initial intrigue of cold traffic to the final conversion, the marketing funnel is demystified. We also touch upon the dynamic realm of e-commerce, emphasizing the transformative potential of dynamic product ads.

Chapters:

00:00:00 - Unveiling Marketing Insights from a Mall Visit
00:02:04 - Diving Deep into Traffic Segmentation and Modern Media Buying
00:08:35 - The Double-edged Sword of Performance Max Smart Shopping
00:10:45 - The Evolving Landscape of Fashion: Lessons from the Past, Predictions for the Future
00:12:39 - Decoding the Conversion Funnel: Guiding Visitors to Sales
00:14:44 - Mastering the Marketing Matrix: The Crucial Role of Levels One and Two in Ad Optimization
00:16:43 - A Visual Dive into Audiences of Levels 2-5 on Perpetual Traffic YouTube
00:18:34 - Level Two Insights: Engaging the Partially Aware with Video
00:21:55 - Best Practices for Scaling Digital Advertising Campaigns
00:25:54 - Tailored Marketing: Engaging Audiences at Every Stage with Video and Objection Killers
00:30:37 - Captivating Campaigns: The Science Behind Hypnotic Advertising
00:33:09 - Harnessing Dynamic Product Ads for Precise Targeting
00:36:19 - Crafting the Perfect Funnel: Segmentation Meets Conversion Optimization
00:40:52 - Winning Back Shoppers: Level Four Ads for Cart Recovery
00:42:34 - Tapping into Level Five Traffic: The Overlooked Goldmine of Digital Marketing
00:44:53 - Strategic Segmentation: Directing Traffic for Maximum Conversion
00:49:19 - Pivoting Through Algorithmic and Messaging Shifts in Dynamic Marketing Landscapes
00:51:26 - Level Five Masterclass: Upselling and Retaining Your Existing Customers
00:56:35 - Striking the Right Balance: Algorithmic vs. Manual Interventions in Meta Campaigns

LINKS AND RESOURCES:

Our templates for Meta platforms
Episode 519: “The ACC Model” Case Study: How To Scale Your Meta Ads Using Google Performance Max
Episode 145: How To Amplify Your Ecommerce Business Using Facebook Ads
Ready to rethink your customer acquisition strategy?
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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Ralph and Kasim delve deep into the nuances of modern advertising, emphasizing the need to move beyond generic ad copies. They explore the transformative power of AI-induced traffic platforms and the potential of in-app strategies. With insights into the evolution of design and the effectiveness of tutorial videos, the duo offers a fresh perspective on how to truly connect with audiences in the digital age.

Chapters:

00:00:00 - Intro to Modern Advertising: Navigating the Digital Landscape
00:03:35 - Beyond Generic Ads: Crafting Messages that Resonate
00:06:10 - Navigating Challenges: Marketing in Restricted Domains
00:09:38 - Personalization in Focus: Ads Catered to Consumer Awareness Levels
00:13:48 - Essential Strategies: What Every Digital Marketer Should Know
00:15:05 - Harnessing Traffic Harmonization: Key Insights for Effective Online Engagement
00:19:18 - Rethinking Ad Content: Emphasizing Benefits and Smart Retargeting
00:21:29 - Case Study: Culinary Success Through Engaging 'Teach and Pitch' Videos
00:26:40 - Simplifying to Succeed: The Underrated Power of Basic Recipes in Marketing
00:29:34 - Tailored Marketing: Moving Beyond the Generic in Ad Creation
00:35:06 - Nostalgia in Ads: The Evergreen Appeal of Classic Entertainment
00:40:13 - Maximizing Impact: Leveraging Testimonials in Traffic Strategies

LINKS AND RESOURCES:

Episode 519: “The ACC Model” Case Study: How To Scale Your Meta Ads Using Google Performance Max
Episode 145: How To Amplify Your Ecommerce Business Using Facebook Ads
Ready to rethink your customer acquisition strategy?
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Today we are diving into the transformative power of retraining the mind and the nuances of leveraging Facebook's latest features for optimal digital engagement. Discover the art of crafting impactful video content, the significance of precise editing, and the strategies behind effective call-to-action buttons. As we navigate the intricate landscape of digital marketing, from understanding campaign goals to harnessing the potential of online audiences, this episode offers invaluable insights that promise to elevate your digital strategies to new heights.

Chapters:

00:00:00 - Introduction to Perpetual Traffic Nuggets!
00:05:08 - Episode 307: 3 Steps To Finding The Perfect Audience For Your Ads
00:10:06 - Episode 251: The 2 Essential Elements To Ultra High-Converting Video Ads
00:14:50 - Episode 333: Training Your Brain And Scaling Your Business With John Assaraf
00:22:59 - Episode 511: The 5 Step System To Lowering Your Cost Per Lead 40% Using AI
00:26:41 - Closing Remarks!

LINKS AND RESOURCES:

Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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New Ecommerce Strategies Webinar

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Ralph engages in a deep conversation with Austin Harrison about the complexities of channel spending and its ripple effects on revenue. Austin, sheds light on the intriguing relationship between advertising on platforms like TikTok and the subsequent revenue on Amazon. Together, they navigate the challenges mid-market companies face during aggressive growth phases and demystify the world of media mix modeling and third-party attribution. Tune in for a masterclass on optimizing multi-channel strategies and achieving business success in the digital age.

Chapters:

00:00:00 - Diving into Multi-Channel Strategies with Austin Harrison
00:03:28 - Evaluating Advertising Impact: Tools & Metrics Beyond the Platform
00:07:05 - Scaling Ambitions: Transitioning Business Owners to the Next Phase
00:10:06 - Harnessing North Beam: Efficient Marketing Approaches
00:12:27 - Fine-Tuning Campaigns for Optimal Growth and ROI
00:17:38 - Perfecting the Marketing Symphony: Media Mix Essentials
00:20:15 - Navigating Mid-Market Growth Hurdles with Northing Solutions
00:23:21 - Decoding Media Mix Modeling: Innovative Approaches
00:26:45 - From TikTok to Amazon: Analyzing Channel Spending's Direct Revenue Effects
00:30:08 - Gauging Meta's Role in Meeting Ad Goals
00:34:08 - Smart Budget Allocation for Maximizing Profits
00:37:23 - Prioritizing Business Insight Before Investing in External Tools

LINKS AND RESOURCES:

Northbeam
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 CaAMP Schedule a Call

Tier 11 Download CaAMP

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Ralph and Kasim welcome Ryan Deiss back, to discuss the art of messaging and connecting with your ideal customer. Ryan emphasizes the importance of understanding your target audience's desires and pain points, and how to craft compelling messaging that resonates with them. He also shares insights on building a strong digital marketing foundation, the future of AI in marketing, and highlights the upcoming Traffic and Conversion Summit.

Chapters:

00:00:00 Effective Ad Scaling: Strategies that Deliver Results
00:03:34 Digital Marketing's Vital Element: A Glimpse into Traffic and Conversion Summit's Key Takeaways
00:05:17 AI's Marketing Revolution: From Basic Edits to Advanced Personalization
00:11:34 Crafting a Robust Marketing Strategy: Seamless Integration of Channels, Messages, and Funnels
00:14:29 Foundational Principles: Perfecting Messaging for Optimal Digital Marketing Impact
00:15:40 AI-Driven Engagement: Tapping into Consumer Behavior for Higher Conversions
00:21:54 Digital Marketer's Edge: Certified Partner Program for Scalable Marketing Solutions
00:25:10 Marketing Through the Ages: Timeless Principles Amid Rapid Evolution
00:28:44 Holistic Approach: Owning the Entire Customer Journey for Agency Triumph
00:30:30 Agency Success Mantras: Specialization and the Role of Strategic Alliances
00:34:00 Spotlight: Ryan Deiss' Expert Insights at the Traffic and Conversion Summit

LINKS AND RESOURCES:

Ultimate Guide to Digital Marketing
Get Scalable
Traffic & Conversion Summit
Episode 280: How To Create Your Predictable Selling System With Ryan Deiss
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Download CaAMP

Tier 11 CaAMP Schedule a Call

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Ralph and Kasim sit down with Ryan Deiss to discuss the challenges of valuing a digital asset and the importance of mapping out a clear growth engine. They dive into the complexities of pricing a podcast and the need to consider factors such as hosts, promotion, and audience engagement. Ryan shares insights on negotiation strategies and the importance of finding the right home for your brand. With a focus on acquiring leads and sales, they explore innovative approaches to market domination and the power of networking.

Chapters:

00:00:00 Challenges in Valuing Digital Assets
00:04:31 Unraveling Podcast Pricing: The Complexity Behind the Value
00:08:12 Key Factors in Podcast Valuation: Hosts, Promotion, and Audience
00:10:58 Ryan Deiss on Effective Negotiation Strategies in Digital Marketing
00:14:05 Finding the Right Home: Brand Positioning in the Digital Landscape
00:15:29 A Deep Dive: The Importance of a Clear Growth Engine
00:21:02 Realities of Acquiring Leads and Sales: Strategies for Market Domination
00:23:12 The Power of Networking: How Connections Foster Growth in Digital Marketing
00:23:46 Innovative Approaches to Growth: Beyond Traditional Methods
00:26:43 The Art of Negotiation: Securing the Best Deal for Your Brand
00:30:59 Establishing Value in a Dynamic Digital Market
00:35:15 Beyond the Price Tag: Engaging and Retaining a Digital Audience
00:37:33 Ryan’s Insights: How to Stay Ahead in the Ever-Changing World of Digital Marketing

LINKS AND RESOURCES:

Ultimate Guide to Digital Marketing
Get Scalable
Traffic & Conversion Summit
Episode 280: How To Create Your Predictable Selling System With Ryan Deiss
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Download CaAMP

Tier 11 CaAMP Schedule a Call

View Details

Ralph and Kasim sit down with Ryan Deiss to discuss the challenges of valuing a digital asset and the importance of mapping out a clear growth engine. They dive into the complexities of pricing a podcast and the need to consider factors such as hosts, promotion, and audience engagement. Ryan shares insights on negotiation strategies and the importance of finding the right home for your brand. With a focus on acquiring leads and sales, they explore innovative approaches to market domination and the power of networking.

Chapters:

00:00:00 Challenges in Valuing Digital Assets
00:04:31 Unraveling Podcast Pricing: The Complexity Behind the Value
00:08:12 Key Factors in Podcast Valuation: Hosts, Promotion, and Audience
00:10:58 Ryan Deiss on Effective Negotiation Strategies in Digital Marketing
00:14:05 Finding the Right Home: Brand Positioning in the Digital Landscape
00:15:29 A Deep Dive: The Importance of a Clear Growth Engine
00:21:02 Realities of Acquiring Leads and Sales: Strategies for Market Domination
00:23:12 The Power of Networking: How Connections Foster Growth in Digital Marketing
00:23:46 Innovative Approaches to Growth: Beyond Traditional Methods
00:26:43 The Art of Negotiation: Securing the Best Deal for Your Brand
00:30:59 Establishing Value in a Dynamic Digital Market
00:35:15 Beyond the Price Tag: Engaging and Retaining a Digital Audience
00:37:33 Ryan’s Insights: How to Stay Ahead in the Ever-Changing World of Digital Marketing

LINKS AND RESOURCES:

Ultimate Guide to Digital Marketing
Get Scalable
Traffic & Conversion Summit
Episode 280: How To Create Your Predictable Selling System With Ryan Deiss
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Download CaAMP

Tier 11 CaAMP Schedule a Call

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Ralph and Kasim join forces with the "Serbian Firecracker," Ivan, to delve deep into the world of online marketing. Together, they unravel the complexities of new customer acquisition, shed light on the pitfalls of working with ill-equipped agencies, and emphasize the importance of tracking every step of the conversion journey. With candid discussions and expert insights, this episode offers a comprehensive look at the challenges and opportunities in the ever-evolving digital landscape.

Chapters:

00:00:00 Strategies for Effective Multi-Inbox Management in Digital Marketing
00:05:23 Selecting the Right Partner: Navigating the Sea of Online Marketing Agencies
00:08:18 Warning Signs: Identifying Ill-Equipped Agencies that Can Stall Your Digital Growth
00:11:23 Crucial Gaps in Conversion Tracking: Where Many Agencies Fall Short
00:16:29 Evolution of Digital Traffic: The Rise and Impact of Influential Marketing Agencies
00:22:03 Balancing Growth and Insight: Scaling Up with Full Visibility in Digital Marketing
00:24:51 The Digital Conversion Toolbox: Agencies Missing Out on Conversions API and UTM Parameters
00:29:56 Integrated Communication in E-commerce: Harnessing Email and SMS Effectively
00:33:31 Maximizing ROI from Email and SMS: The Financial Impact of Every Converted Lead

LINKS AND RESOURCES:

Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Download CaAMP

Tier 11 CaAMP Schedule a Call

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Ralph and Kasim delve deep into the contrasts of traveling in Europe versus the US, the evolving landscape of Google's AI ambitions, and the intricacies of modern education. As they touch upon data privacy concerns and the future of personalized ads, listeners are offered a unique blend of personal anecdotes and expert insights. From discussing the allure of the European countryside to the challenges of e-commerce platforms, this episode promises a comprehensive exploration of contemporary topics that resonate in today's digital age.

Chapters:

00:00:00 European Travels: Contrasts Between Serbia, Bulgaria, & Austria
00:05:12 The Montessori Impact on Entrepreneurial Success
00:11:50 SMS & Retargeting: Elevating the E-commerce User Journey
00:17:33 Google's Performance Max: Implications on Ad Spend & Customer Acquisition
00:20:22 Dissecting Customer Acquisition: Unpacking Performance Max's Role
00:23:58 Keeping Pace with Google Ads' Ever-changing Landscape
00:27:51 Tech Giants Face-Off: Google vs. Meta on Innovation Fronts
00:29:27 E-commerce Evolution: Bridging Brands with Modern Tech
00:35:11 Data-Driven Marketing: Gauging Performance Max's Reach & Restrictions
00:41:58 Broadening Horizons: Strategies for Diverse Customer Acquisition
00:43:46 Perfecting Conversions: Fine-tuning Creatives & Tracking Mechanisms

LINKS AND RESOURCES:

Sakari
Temu
About the new customer acquisition goal
Mastering CMO Math: Unlock Accurate Measurement of Your Google Ads Success | Live Power Hour
Ep. 512: The Next Era of Growth: How to Achieve Full Funnel Excellence
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 CaAMP Schedule a Call

Content At...

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We explore the power of purpose-driven businesses and the impact they can have on achieving a vision. From nostalgia for roll-up car windows to case studies on making impactful statements with Google, we dive into the importance of content-rich websites in slipper marketing and expanding audience reach beyond conversion campaigns. We also discuss integrating signals for advanced marketing strategies and the lengthy path to purchase, offering insights from real case studies. Plus, we explore successful models for digital product companies, building a community, and offering additional services.

Chapters:

00:00:00 Kicking Off: Appreciating Our Audience
00:05:44 Unlocking Business Impact: The "Why" Behind Your Company's Vision
00:07:33 Generational Identity & Purpose in Today's Digital Workspace
00:15:13 URL Optimization: Boosting Conversions in the Credit Sector
00:19:29 Cross-platform Campaigns: Drawing from Performance Data
00:22:06 Harnessing User Analytics for Streamlined Content Creation
00:27:14 December Marketing Surges: New Tactics & Promo Insights
00:29:58 Crafting Cohesive Marketing: Signal Integration Strategies
00:36:06 Timing Matters: Online Challenges & Lead Generation Dynamics
00:41:44 The Consultation Payoff: Coaching for Concrete Outcomes

LINKS AND RESOURCES:

5 Whys
The Golden Circle
Start with Why: How Great Leaders Inspire Everyone to Take Action
Final URL expansion with Google Ads Performance Max
Episode 512: The Next Era Of Growth: How To Achieve Full Funnel Excellence
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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Mentioned in this episode:

Start with Why: How Great Leaders Inspire Everyone to Take Action

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Kasim engages in a great conversation with Jason Fladlien. Together, they dive into the intricacies of webinar marketing, emphasizing the importance of understanding one's audience and crafting compelling offers. Jason shares his wisdom on the significance of reputation in business, asserting that it can do 90% of the heavy lifting in certain circles. He also introduces the "Statue of Liberty Close" strategy and underscores the value of "fitting advice" tailored to individual situations. Jason's ends with his powerful mantra: "Just ship. Get it out the door and then make it better."

Chapters:

00:00:00 Dive into Webinar Marketing with Jason Fladlien
00:03:12 Crafting User-friendly Webinars: Case Study on Shopify's Storefront
00:07:45 Mastery in Digital Marketing: The Continuous Journey
00:12:09 Pinpointing Your Perfect Webinar Audience
00:14:14 The Art of Crafting Compelling Offers & Bonus Packages
00:17:00 Delving into Audience Psychology for Boosted Conversions
00:18:46 Webinar Timing: Finding the Sweet Spot
00:20:30 Navigating the Landscape of Selling Webinar Programs
00:21:52 The Evolution of Selling: From Sales Teams to Automated Webinars
00:25:30 Engaging Skeptical Audiences: Sourcing the Right Traffic
00:28:37 Gaining the Competitive Edge in Webinar Marketing
00:30:56 Harnessing Influence & Quality for Business Triumphs
00:32:02 Engaging Past Prospects: A Strategy for Reviving Interest
00:34:32 Building a Legacy: The Power of Business Reputation
00:39:57 Deal-making 101: Balancing Persistence and Patience
00:43:57 Experimenting in Marketing: Calling All Risk-Takers!
00:45:10 Key Strategies for Multi-faceted Webinar Success
00:50:15 Financial Planning: Securing a Prosperous Future through Webinars

LINKS AND RESOURCES:

Jason Fladlien Website
YouTube
LinkedIn
One to Many: The Secret to Webinar Success by Jason Fladlien
Driven Mastermind
Genius Webinars
Diamond Day Mastermind Live - September 7-10, 2023 in Phoenix, AZ
10x is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy
Theory of Constraints Handbook by Dr. Alan Barnard
$100M Offers by Alex Hormozi
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

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Discover the essential tools and strategies for mastering conversion rate optimization in this episode. From the power of Kajabi as the ultimate learning management system to the benefits of WordPress page builders, Ralph and Kasim delve into the world of landing pages, AB testing, and customer acquisition. Learn about the law of inverse profitability, the importance of understanding lifetime value, and how to navigate highly competitive markets. Gain insights into scaling strategies and the power of niching down for small businesses.

Chapters:

00:00:00 Perpetual Traffic Nugget Introduction

00:01:47 Episode 481: 14 Irresistible CRO Tools You Must Use To Increase Conversions

00:11:07 Episode 474: What Is The Law Of Inverse Profitability™?

00:18:03 Episode 490: How Much Should You Spend On Digital Advertising?

00:23:59 Leave a rating and review!

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Content At Scale

Tier 11 Download CaAMP

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Ralph and Kasim are joined by Kobi. They discuss a case study that highlights the power of cross-platform advertising for customer acquisition. They examine how a client's Facebook ads led to increased traffic and awareness, while their Google ads sealed the deal and closed sales. By understanding the different audiences, product needs, and stages of the customer journey, marketers can strategically create a cohesive, multi-platform advertising campaign that maximizes results.

Chapters:

00:00:00 Kickoff: The Power of Cross-Platform Advertising with Kobi
00:03:20 Leveraging Data to Optimize Social Media Platforms Choice
00:06:19 Analyzing Advertising Shifts and Their Sales Impact
00:12:51 How a Product Change Can Boost Customer Acquisition Rapidly
00:18:17 Tapping into Google: Traffic & Attribution for High-End Products
00:22:23 Risks of Neglecting Top-of-Funnel Marketing in Google Campaigns
00:26:20 Strategies to Enhance Conversions and Business Success
00:33:01 Overcoming Stakeholder Hesitations: Changing the Narrative
00:37:24 The Value of Incremental Ad Investments & Scalability Insights
00:42:15 Delving into Activation Ads & Effective Consumer Guidance
00:46:36 Revisiting: Enhancing Customer Loyalty with Post-purchase Measures

LINKS AND RESOURCES:

Tier 11 Application
Episode 512: The Next Era Of Growth: How To Achieve Full Funnel Excellence Episode 512
What is Full Funnel Marketing? (And WHY you need it)
Binet & Field framework
Indiana Jones - Leap of Faith
The Law of Inverse Profitability
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a...

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We dive into the intricacies of scaling in the digital marketing realm. With insights from Erik Huberman, the founder and CEO of Hawk Media, we explore the challenges and strategies of growing a service business, especially without external funding. Erik's firsthand experiences and unique perspectives shed light on the transformative role of funds, organic growth, and the essence of being genuinely good at what you do. Dive in to uncover the secrets behind building a half-billion-dollar company and the nuances of standing out in a crowded agency space.

Chapters:

00:00:00 - Introduction: Erik Huberman's Insights on Scaling in Digital Marketing
00:03:58 - Navigating the Challenges of Scaling Service Businesses
00:07:05 - The Power of Organic Growth and Wise Investments
00:10:57 - Secrets to Attracting Top-tier Talent in Marketing
00:14:36 - Balancing Personal Growth with Business Expansion
00:16:57 - The Staircase Approach to Growth and Ensuring Client Satisfaction
00:18:22 - Standing Out in Marketing: How to Rise Above the Noise
00:23:25 - Prioritizing Client Communication and Responsiveness
00:25:41 - The Art of Effective Communication in Business
00:28:46 - Mastering Sales: Balancing Necessity with Differentiation
00:33:15 - Building Credibility: The Cornerstone of Marketing Success
00:35:50 - Navigating Client Challenges and Building Trust Amidst Negative Feedback
00:37:20 - Handling Difficult Clients and Maintaining Brand Reputation
00:40:45 - Pivoting from Personal Branding to Audience-Centric Branding
00:43:39 - The Value of Specialization in Modern Marketing
00:48:57 - Strategic Decisions: When to Acquire and When to Exit
00:51:16 - Beyond the Hype: The Reality of Social Media Success
00:52:19 - The Business Lifecycle: From Startup to Selling
00:57:15 - Market Trends: What to Expect in the Coming Year

LINKS AND RESOURCES:

Hawke Media
The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a...

The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar

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Dive headfirst into the world of marketing agencies with us as we pull back the curtain on their tactics. Get the lowdown on the power of remarketing campaigns, unlock the untapped potential of young marketers, and sidestep the pitfalls that could trip up your marketing practices. We're also lifting the lid on some of the industry's 'dirty tricks', hammering home the critical importance of nailing your tracking and infrastructure setup before you even think about launching campaigns.

Chapters:

00:00:00 - Diving Deep into Sales Expertise in Marketing Agencies
00:05:47 - Unlocking New Remarketing Possibilities with Varied URLs
00:10:42 - Unmasking Dirty Tricks and False Promises in the Marketing World
00:13:08 - Key Queries Before Scheduling a Call with Solutions Eight and Tier 11
00:14:47 - Google Reps: Distinguishing Between Google Employees and Vendors
00:19:08 - The Crucial Role of Transparency in Your Agency's Tech Stack
00:21:41 - The Advantages of Collaborating with Big Brands
00:24:19 - Stay Alert: Trust and Transparency in the Marketing Industry
00:27:48 - The Power of Differentiation and Debunking the Myth of Guaranteed Results
00:28:34 - Why Performance Guarantees Matter for Emerging Agencies
00:33:57 - Skepticism Towards TikTok Agencies and the Mirage of Legacy Knowledge

LINKS AND RESOURCES:

Perpetual Traffic on Tier 11
WeWork: or the Making and Breaking of a 47 Billion Unicorn
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

CSO Link

Content At Scale

Tier 11 CaAMP Schedule a Call

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Morgan Gist MacDonald shares key strategies for using books as tools for business growth. She stresses the importance of aligning book content with author intentions and audience needs, introducing the concept of perceived customization to target specific market niches. She emphasizes finding high-volume, low-competition keywords for increased visibility and advocates for the power of Amazon as a launch platform. MacDonald also discusses how authoring a book can boost a business's credibility and authority, viewing it as a long-term investment towards solidifying one's industry status.

Chapters:

00:00:00 Harnessing Amazon's Power for E-Reader Success
00:02:17 Transitioning Conversation: From Weather to Book Marketing
00:05:43 Practical Book Marketing Tactics: Easy and Impactful Strategies
00:10:36 Insights into the Publishing Process from a Renowned Author
00:15:08 How to Leverage Books for Business Growth: An Overview
00:17:49 Writing with Intent: Aligning Book Content with Author's Goals and Audience Needs
00:23:43 Selecting the Right Book for Achieving Business Goals
00:27:31 The Power of Reviews: Influence on Book Visibility and Amazon's Consumer Perception
00:29:14 Why Book Reviews are Crucial for Independent Authors
00:35:02 How to Garner Reviews for Nonfiction Business Books: Proven Strategies
00:39:58 Overcoming Challenges in Keyword Research for Better Publishing
00:42:06 Finding the Sweet Spot: Customizing Products for Niche Marketing
00:45:28 Deep Category Navigation: A Key to Boosting Visibility
00:47:05 Understanding eBook Content Classification
00:49:25 Spotlight on a High Volume, Low Competition Book: A Case Study

LINKS AND RESOURCES:

Virtual Boss: A practical guide for masterfully leading and managing remote teams
You vs. Google: The Very Unauthorized Guide to Google Ads Paperback
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Start Writing Your Book Today: A Step-by-Step Plan to Write Your Nonfiction Book, from First Draft to Finished Manuscript
Amazon...

Start Writing Your Book Today: A Step-by-Step Plan to Write Your Nonfiction Book, From First Draft to Finished Manuscript

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Ralph and Kasim take us on a deep dive into the future of growth, revealing the intricacies of achieving full funnel excellence. They unpack the powerful synergy of short-term direct response and long-term brand marketing, a potent mix that's primed to supercharge profits. They spotlight the transformative power of AI, showcasing how businesses are already leveraging its capabilities. They advocate for leadership from the front, emphasizing that those on the ground should be the decision-makers. They also explore the world of chatbots, specifically highlighting Chatbase.co, a tool that enables businesses to create a chatbot using their own data.

Chapters:

00:00:00 The Driven Mastermind and Influential Members
00:02:10 A Candid Expression of Opinion About Owen Wilson and Endorsement of Driven Mastermind Membership
00:07:54 Unveiling the Role of a Mastermind in Tier 11's Perpetual Traffic Success
00:12:38 Harnessing Technology for Efficient Legal Document Analysis
00:20:13 Carve Your Niche: Mastering Market Creation for Success
00:24:35 Recognizing and Applauding Ground-Level Innovations
00:32:14 Unleashing the Potential of Integrating Brand Development and Activation Campaigns
00:33:28 Advancing Step-by-Step: The Crucial Role of Progress in Building Your Brand
00:39:21 The Perfect Balance: The Impact of Brand Awareness in the Geico Model
00:41:28 Exploring the Significance of Branding and Conversion Campaigns in Business Expansion
00:47:19 Crafting Effective Advertising Tactics for Consideration and Conversion Campaigns
00:49:46 A Detailed Examination of Video View and Conversion Campaigns in Ad Accounts for Funnel Management
01:01:07 Fusion of Campaign Objectives for Enhanced Advertising Outcomes

LINKS AND RESOURCES:

A Brand Building Success Story
Episode 507: The Most Important Marketing KPI You Are NOT Measuring
Episode 499: 3 Big Takeaways From The Meta Performance Marketing Summit
Marketing Effectiveness in the Digital Era
The brand balancing act
Driven Mastermind
Sims Distillery
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic...

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Join Ralph, Kasim, and Kobi as they unpack a case study where AI was leveraged to slash the cost per lead by a whopping 40%. Kobi shares on how his team ingeniously integrated lead forms on Facebook and harnessed the power of chat GPT to fine-tune their copy. The trio underscores the need to pause, reassess, and pinpoint areas ripe for enhancement to drive superior outcomes.

Chapters:

00:00:00 Unraveling Fast Sales and Lead Quality in a Complex System
00:04:10 Delving into the World of Star Wars Fandom
00:06:25 The Game-Changing Benefits of Augmentation Tools for Marketing
00:11:09 Boosting Campaign Performance with Retargeting Ads
00:15:48 The Evolution of Lead Forms: A New Era in Marketing
00:17:37 Embracing Innovation: The Power of New Marketing Tools
00:20:36 Progressive Profiling: Enhancing Engagement and Data Accuracy
00:23:53 AI and Lead Forms: The Secret to Lowering Cost Per Lead
00:26:56 Testing and Implementing for Optimal Ad Conversion
00:29:19 Maximizing ROI: Diversifying Platforms and Focusing on Targets
00:33:24 The Crucial Role of Efficiency in Small Business Sales
00:36:23 The Power of Responsiveness in Sales Success
00:39:29 Celebrating Cross-Channel Success and Teamwork in Q2 QBO
00:41:16 Navigating Seasonal Business Operations with AI Tools

LINKS AND RESOURCES:

How to create a lead ad using Meta Ads Manager
Pintrest Ads
Episode 504: How Lauren Petrullo Got 3,000+ Pinterest Clicks To PerpetualTraffic.Com In 30 Days
Episode 479: How To Use Open AI To Convert Leads To Customers With Shaun Clark
Zapier
Grammarly
Open AI
HighLevel
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us

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Ralph and Kasim discuss why the traditional role of a media buyer is evolving in the age of AI and algorithms. They emphasize the importance of letting the machines do the work and resisting the urge to constantly tweak and make changes. They explain that media buyers now need to focus more on analysis, measurement, and understanding attribution to effectively manage campaigns. They also address the challenge of managing client expectations and the need to educate clients on the new reality of media buying.

Chapters:

00:00:00 - Media Buyers: Why Your Job Is NOT Doing Your Job
00:03:17 - Stepping Away from a Personality Business: Emphasizing Effective Media Buying.
00:06:39 - Understanding Media Buying for CMOS: Navigating the Evolving Landscape.
00:10:26 - Enhancing Productivity: Leveraging the Power of Video AI.
00:12:38 - Unconventional Thinking and Business Strategy: Maximizing Results.
00:15:49 - Reaching the End of Optimization: A Bittersweet Conclusion.
00:17:53 - The Importance of Google Optimization and Resisting Premature Tweaks.
00:20:52 - Struggles of Justifying Existence and Productivity in Specific Industries.
00:25:56 - The Role of Caretakers in Advertising and the Growing Influence of Software Tools.
00:29:12 - The Impact of Content and URL Expansion on Sales.
00:31:12 - Gaining Momentum: Advantage Plus Campaigns and Machine Learning in Ecommerce.
00:34:18 - The New Job of Media Buying: Analyzing, Measuring, and Reviewing During the Learning Phase.
00:36:37 - Managing Clients in Media Buying: Addressing Expectations and Educating on New Realities.
00:37:40 - Summary: Mistakes and Lessons Learned in International Campaigns.
00:40:42 - Success Story: Five Signed Cases from a Personal Injury Marketing Campaign.
00:42:53 - Achieving Massive Settlements through Patience and Strategy: Another Successful Campaign.

LINKS AND RESOURCES:

Opus
No Locked Doors Ebook
Episode 506: How to Sell Your Business With Investment Banker Greg Smith
Episode 503: Your USP: The reMarkable Method to Sell More of Your Products Online
Ayotu Case for Remarkable 2

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Ralph and Kasim dive into the phenomenon of the Threads app, a rising star that has amassed a staggering 100 million users in a mere five days. They dissect the factors that have propelled its success, highlighting its user-friendly onboarding process and enhanced experience compared to Twitter. The conversation doesn't stop there—they also delve into the potential repercussions for Twitter and the exciting advertising possibilities Threads brings to the table. Given Meta's stronghold on the social media landscape, this episode sheds light on the implications for marketers and advertisers alike. Tune in to gain valuable insights into this rapidly evolving digital marketing landscape.

Chapters:* 00:00:00 Acknowledging Brilliance Despite Lack Of Originality * 00:03:39 App That Delivers Summaries And Customized News * 00:05:53 The Artifact App: A Twitter-inspired Low Barrier To Entry Experience * 00:12:21 The Hidden Power Of Threads: An Unexpected Social Application * 00:14:11 The Dominance Of Google And Facebook In The Internet Advertising Landscape * 00:19:17 Twitter And Threads: A Platform Divide

LINKS AND RESOURCES:

Opus
Artifact
Introducing Threads: A New Way to Share With Text
Threads App Google Play
Threads Apple App Store
Twitter traffic is ‘tanking’ as Meta’s Threads hits 100 million users
Virtual Capitalist
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Content At Scale

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In this episode of Perpetual Traffic, Kasim is joined by serial entrepreneur Nathan Hirsch. They delve into Nathan's unique hiring process, the organic marketing blueprint that scaled his business from $5k to $12 million, and his experience with business exit. Nathan shares his insights on the importance of minimum viable products, the power of affiliate programs, and the value of building software behind all of his companies.

Chapters:

00:00:00 Introduction: Insights from a Successful Entrepreneur
00:04:25 Startup Success: The Journey of a Serial Entrepreneur
00:05:59 Business Opportunities: Beyond Trends to Customer Understanding
00:08:19 Freeup's Success Story: From Amazon to Organic Marketing
00:12:22 Building Success: The Role of Reviews and Partnerships
00:16:22 Enhancing Profits: The Impact of Referral Fees and Pricing Flexibility
00:20:40 Strategic Partnerships: A Key to Software Development
00:22:08 Proprietary Tech: A Potential Game-Changer for Exit Price
00:26:29 The Acquisition Journey: Successes and Unexpected Challenges
00:29:14 Entrepreneurial Navigation: Business Changes and Contract Renegotiations
00:31:57 Hiring Solutions: From Bad Hires to Efficient Virtual Assistants
00:34:08 The Interview Process: Recognizing Red Flags
00:36:02 Team Structure: Balancing Internal Teams and Outsourced Assistance
00:38:46 Hiring Challenges: Navigating Time Zones in the Philippines
00:41:45 Building Company Values: The Role of Repetition and Positive Communication

LINKS AND RESOURCES:

Outsource School
EcomBalance
AccountsBalance
Nathan on LinkedIn
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Content At Scale

CSO Link

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In this episode of the Perpetual Traffic, Ralph and Kasim dive into a crucial yet often overlooked Key Performance Indicator (KPI) - content volume. They discuss the emerging trend of leveraging AI tools to enhance productivity and the importance of producing a high volume of content for business growth. They also explore various tools like Vidyo.ai and Opus that can help marketers repurpose and distribute content across multiple platforms.

Chapters:

00:00:00 - Engaging Content: Learn how to scale your brand with compelling content
00:01:09 - Vidyo.ai: Discover this AI tool for repurposing videos
00:05:19 - Cost Per Content: Explore this new marketing approach
00:08:55 - Power of Volume: Understand the role of volume in viral content
00:11:39 - New Content Approach: Embrace innovative content creation strategies
00:14:08 - Video Views: Learn about the unpredictability of video views
00:16:10 - Brand Building: Discover how volume and engaging content build strong brands

LINKS AND RESOURCES:

Beardly Brandon
Episode 503: Your USP: The reMarkable Method to Sell More of Your Products Online
Opus
Vidyo
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Content At Scale

CSO Link

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In this episode, Ralph and Kasim joined by Greg Smith. From exploring a company's remarkable turnaround to the importance of patient listening, selling your digital business, and leveraging AI, this conversation is a goldmine of knowledge. Greg's insights on company valuation, the impact of strategic and financial buyers, and leading with confidence provide a comprehensive guide for those navigating the digital marketing landscape.

Chapters:

00:00:00 - Successful Recovery and Union Challenges: A Company's Remarkable Turnaround
00:02:12 - The Importance of Being a Patient Listener in Business
00:10:20 - Navigating the Process of Selling Your Business: Pitfalls, Risks, and Success Strategies
00:15:44 - Promising Acquisition Opportunity: Implementing Artificial Intelligence in the Agency Vertical
00:17:21 - The Importance of Persistence in Deal Making
00:24:46 - Choice and Business Value: Recognizing the Importance of Your Company
00:29:22 - Valuation of Companies: Comparing Margins and Finding Comparables
00:33:25 - Strategic Buyers and their Impact on Company Growth and Value
00:35:33 - Cross Sales and AI Integration: Strategic and Financial Buyers Seek Synergies
00:41:52 - Overcoming Doubts and Leading with Confidence
00:45:22 - A Legacy of Perseverance and Unity: The Unforgettable Journey of an Airline Company

LINKS AND RESOURCES:

Gong
Greg Smith on LinkedIn
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

CSO Link

Content At Scale

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In this nugget episode of Perpetual Traffic, we dive into the intricacies of Google Ads and Analytics. They underscore the pivotal role of conversion tracking and the need to comprehend your Average Order Value (AOV) for campaign success. They address the challenges of operating on limited budgets and provide actionable strategies for optimization. They highlight the necessity of precise data tracking and caution against over-reliance on phone call leads.

Chapters:

00:00:00 - Introduction: Google Ads Nuggets

00:01:19 - Episode 427: How to Run Google Ads on a Shoestring Budget

00:06:57 - Episode 428: Hacking Google Ads for a Shoestring Budget

00:09:17 - Episode 420: What Happens to Google Ads During a Recession

00:10:41 - Episode 419: 5 Biggest Mistakes You’re Making With Your Google Ads

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

CSO Link

Content At Scale

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In this episode of the Perpetual Traffic podcast, Ralph Burns is joined by Lauren Petrullo to discuss the power of Pinterest for businesses. Lauren shares insights on how Pinterest, often overlooked by marketers, can be a potent platform for driving traffic and engagement. She highlights the platform's unique position as a visual search engine and its recent partnership with Amazon, which could make it an influential platform for Amazon sellers. Lauren also provides practical tips on how to establish a business presence on Pinterest, emphasizing the importance of repurposing content and leveraging AI for content creation.

Chapters:

00:00:00 Introduction to the Perpetual Traffic Podcast featuring Lauren Petrullo
00:01:39 Discussion about the unexpected pleasure of smart toilets
00:06:34 Lauren Petrullo shares her journey from zero to 3000 clicks on Pinterest
00:09:18 Unveiling the drama behind podcast production: dealing with insecurities and credit battles
00:12:37 The longevity of Pinterest pins: How they outlast other social media posts
00:16:12 How to repurpose content for success: Optimizing your social media channels for Pinterest
00:17:52 Breaking stereotypes: The potential of Pinterest for B2B brands
00:20:01 Harnessing Pinterest for brand visibility and traffic
00:23:10 The power of an ideal Pinterest pin: A case study of generating 1200 impressions and numerous clicks
00:26:03 Boosting conversions with Pinterest tracking without spending on ads
00:30:51 Inspiring action with Pinterest: The unique advantage of Pinterest over other social platforms
00:33:15 The ease of creating stunning pins with Pinterest's Rich Pin feature

LINKS AND RESOURCES:

Pinterest's Partnership with Amazon
Perpetual Traffic on Pinterest
Lauren Petrullo on LinkedIn
Pinterest Business
Chat GPT
Chrome Extension Pinterest Save Button
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have...

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In this episode of Perpetual Traffic, Ralph and Kasim delve into the critical role of a unique selling proposition (USP) in the realm of digital marketing. They dissect Ralph's decision-making process behind his Remarkable tablet purchase, demonstrating how a deep understanding and resolution of customer pain points can drive product differentiation. Ralph advocates for relentless research and iterative product enhancement, recommending sophisticated tools such as Chat GPT and Amazon reviews for insightful market analysis.

Chapter:

00:00:00 Decoding Your USP: The Remarkable Strategy
00:02:12 Retention Tactics: The Power of Analog Note-Taking
00:04:47 Advanced Product Positioning in the Digital Landscape
00:07:49 Niche Domination: Remarkable's Customer Acquisition Strategy
00:10:47 Analog Note-Taking: A Powerful Tool for Meetings
00:11:53 Addressing Latent Customer Problems
00:15:38 The Customer Journey: From Ignorance to Solution Awareness
00:18:47 The 30 Touch Points: Navigating from Interest to Conversion
00:22:40 Boosting Efficiency: reMarkable's Note-Taking Innovation
00:24:19 Crafting the Ultimate USP: The Revolutionary Pen
00:28:19 The Touchscreen Showdown: Best In-Car Display Tech

LINKS AND RESOURCES:

reMarkable YouTube
reMarkable Website
reMarkable 2
reMarkable Folio
Tier 11 CAAMP
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Content At Scale

CSO Link

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In this episode of Perpetual Traffic, hosts Ralph and Kasim, along with special guest Jamie Davidson, co-founder of AMZ Insiders, dive deep into the intricacies of building a highly successful business on the ever-expanding Amazon platform. With a focus on advanced digital marketing strategies, Jamie shares his remarkable journey and emphasizes the paramount importance of brand ownership and product design in capturing market share. The discussion revolves around cutting-edge techniques for optimizing product ranking on Amazon, leveraging sophisticated analytics tools to gain a profound understanding of customer reviews and feedback, and seizing lucrative opportunities within the rapidly evolving e-commerce landscape. Jamie also explores the future of e-commerce, shedding light on the intensifying competition from formidable players like Walmart, Shopify, and TikTok. Join Ralph, Kasim, and Jamie as they unveil invaluable insights tailored to advanced digital marketers and CMOs, empowering them to navigate the dynamic world of e-commerce with finesse and drive sustainable business growth.

Chapters:

00:00:00 - The Amazon and Forest Burning Crisis: Urgent Impact Awareness
00:01:05 - Jamie Davidson: Empowering Advanced Marketers and CMOs
00:06:57 - Streamline Research with Chrome Plugins: Advanced Insights Made Easy
00:09:01 - Unleashing Chat GPT's Hidden Gems: Optimizing Amazon Strategies
00:11:52 - Garage Side Hustle to Amazon Success: Advanced Technical Approaches
00:14:50 - Sourcing Excellence: Identifying High-Quality Amazon Products
00:17:10 - Advanced Strategies for Driving Traffic and Sales on Amazon
00:21:24 - Brand Ownership in the Digital Age: Amazon's Role Unveiled
00:24:29 - Scaling Mastery: Propel Your Amazon Business to Eight Figures
00:26:04 - Lucrative Entrepreneurship: Seizing Opportunities in Cellular Accessories
00:30:32 - The Amazon Goldmine Unleashed: Advanced Scaling Strategies
00:32:35 - Staying Ahead in Hypercompetitive Markets: Dominating Cellular Accessories
00:36:03 - Elevated Success on Amazon: Advanced Tools for CMOs

LINKS AND RESOURCES:

AMZ Insiders
Fulfillment By Amazon
Amazon aggregators
Amazon Vendor Central
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have

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In this episode of Perpetual Traffic, hosts Ralph and Kasim are joined by Tom Meredith, the VP of Marketing at Tier 11, to explore the effectiveness of squeeze pages in customer acquisition. They delve into the nuances of using squeeze pages, highlighting their suitability for offers that require minimal commitment while cautioning against their use for offers that demand deeper thought and evaluation. Kasim emphasizes the significance of establishing a rapport with customers by providing them with comprehensive information about the organization, including its mission, values, testimonials, case studies, and customer stories. Squeeze pages typically collect basic contact information, such as name and email, in exchange for a lead magnet or content piece. Ralph believes that squeeze pages offer a valuable opportunity to gather first-party data from interested customers who may not be ready to make a full commitment yet. Leveraging follow-up email sequences, businesses can engage with these leads and nurture them into becoming loyal buyers.

Chapters

00:00:00 - Start the episode with an engaging introduction to the Perpetual Traffic Podcast, featuring special guest Tom Meredith.
00:01:18 - Explore the transformative power of AI for graphic designers, unveiling a game-changing tool that revolutionizes the industry.
00:05:15 - Take a deep dive into the world of Chat GPT, discovering how it can supercharge squeeze pages and sales funnels for generating revenue.
00:09:05 - Unlock the secrets of customer engagement as we delve into the power of squeeze pages and landing pages in capturing and retaining customer interest.
00:11:56 - Examine the ongoing controversy between landing pages and squeeze pages, unraveling the battle of the pages and their respective strengths and weaknesses.
00:13:19 - Highlight the importance of building relationships and explain why squeeze pages alone may fall short in establishing long-term customer connections.
00:15:05 - Understand the power of engagement and explore why relying solely on squeeze pages may limit your ability to maximize customer interactions.
00:18:20 - Discover the key to customer acquisition by exploring the broader scope of squeeze pages and their potential beyond initial lead generation.
00:19:42 - Entice listeners with a tantalizing offer, unlocking the secrets of international cuisine with 12 exclusive recipes in exchange for a simple name and email.
00:22:05 - Contemplate the controversial role of squeeze pages in online marketing, comparing them to the graffiti of the internet and discussing their impact.
00:24:32 - Examine the power of squeeze pages in delivering high-value customer experiences, highlighting their ability to drive conversions and create lasting impressions.

LINKS AND RESOURCES:

Photoshop
Hubris
Episode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly Pittman
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8

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In this episode of Perpetual Traffic, Ralph Burns and Kasim Aslam engage in an in-depth conversation with guest Tom Meredith about the complexities of Apple's privacy policies and the significant impact they hold for app developers. The dialogue brings to light the delicate equilibrium Apple must sustain between privacy protection and maintaining a functional, developer-friendly app store. A provocative prospect of Apple launching its own ad platform is dissected, with discussion of potential benefits, such as improved attribution tracking and access to a prosperous user base. They provide valuable insights from their own affiliate marketing journey, navigating the convoluted web of privacy policies across various meta headquarters. Aslam boldly surmises the discussion by stating his openness to transition from a Google agency to an Apple agency, in the event of Apple's own ad network becoming a reality.

Chapters:

00:00:00 - Kick off the episode with a deep-dive into the complexities of iOS 17. Industry experts might lack definitive answers, but they agree: keeping informed is crucial.
00:02:00 - Explore Facebook's innovative data modeling strategy, an approach offering marketers a new lens on user behavior and increased campaign visibility.
00:05:15 - Expose Facebook's covert tactics, embodied in their use of the "Hedonistic Law" to create strategic silence around data privacy issues.
00:08:11 - Assess Meta's unease in the face of the iOS 17 update, and ponder on how it might reshape the advertising strategies of the social media giant.
00:12:00 - Analyze the immense influence of Apple users, and what their unique preferences mean for brands and advertisers.
00:14:51 - Trace the remarkable journey of search, from seeking mom's advice to 'Googling it', and reveal Apple's strategic role in this evolution.
00:19:13 - Engage in a discussion on privacy, as Apple takes a stand. Is Google ready to follow the lead, or will it chart a different course?
00:21:39 - Take a look at the so-called 'Trump Factor'. Are privacy concerns still at the forefront of users' minds, or is the issue losing its impact?
00:23:38 - Investigate the rising trend of privacy browsing. Could this approach to internet use become the new norm?
00:26:48 - Delve into Apple's game-changing ad network – a fusion of personal messaging and targeted advertising that's set to transform the industry.
00:29:09 - Reveal the hidden power dynamics as Apple takes a firm grip on app compliance. What does this mean for app developers and marketers?
00:33:40 - Learn how to navigate the iOS 17 terrain and optimize email marketing by unlocking the power of intra-funnel behavior.

LINKS AND RESOURCES:

Apple Newsroom
Enterprise Apps Today
Apple Vision Pro
iOS 17 automatically removes tracking parameters from links you click on
The Rotten Side of Tim Cook’s Apple
Tier 11 Jobs
Perpetual Traffic on YouTube

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In this episode of Perpetual Traffic, Ralph and Kasim explore the implications of Meta (formerly Facebook) and AI in marketing. They discuss the advantages of Facebook's Advantage Plus campaign type, highlighting how it has been utilized by larger brands to enhance their e-commerce efforts. However, they emphasize that this tactic should be seen as just one piece of the puzzle, and CMOs and marketing directors should focus on leveraging it to drive growth and expand their market. Ralph shares a case study involving Allergan, showcasing how a combination of awareness campaigns, video views, traffic campaigns, and middle-of-the-funnel exchanges helped introduce customers to the brand and collect data for retargeting. The hosts stress the importance of targeting individuals who may not be ready to make a purchase with branding campaigns that tell the brand's story or highlight its lifestyle. While acknowledging the impressive AI capabilities of Facebook, they also advise marketers to exercise caution and prioritize building campaigns that truly resonate with their specific target audience.

Chapters:

00:00:00 - Welcoming Ralph back From the Meta Marketing Summit
00:05:31 - Repurposing Content For Online Challenges
00:07:17 - How AI Tools Transform Call Summaries and Add Strategic Insights
00:12:04 - Exploring the Advantage Plus Campaign and Other Game-Changing Tools for Media Buyers and Creators
00:16:49 - How Big Brands Fine-Tune Their Strategies for Massive Success
00:19:23 - What CMOs and Directors of Marketing Need to Know About the Advantage Plus Campaign and Scaling Strategies
00:23:51 - How Strategic Awareness Campaigns Can Expand Your Market and Drive Conversions
00:25:16 - How Botox and Lesser-Known Products Can Benefit from the Same Strategy
00:33:04 - Discover the Fascinating New Iteration of Meta's Agency Events

LINKS AND RESOURCES:

Episode 498: What’s Working Now with Meta Ads: AI UGC, Big Text, Before/After & Post-It Notes?
Meta Marketing Summit
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

CSO Link

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In this episode of Perpetual Traffic, Ralph, Kasim, and special guest, Kobi Topaz from Tier 11, dive deep into the world of digital marketing. They explore the evolution of Google search, underscored by the introduction of ads and the shifting paradigm of generative AI from an options framework to a focus on providing validated responses. Kobi highlights the game-changing move by Facebook to remove text limitations in ads, advocating for the power of simplicity and authenticity. The experts recognize the merits of experimenting with various tactics, but stress the importance of scroll-stopping creative content. Even with the rapid advancements in AI automation tools, they emphasize the need for client collaboration to maintain brand alignment in advertising.

Chapters:

0:00:00 - Excitement Over New Google Search Experience (SGE)
00:03:27 - Google's New Search Experience: In-Line Citations and Zero Ads Above the Fold
00:09:50 - The Future of Google Search: AI's Shift from Options to Focused Answers
00:12:51 - Stay Ahead of the Game: Fundamental Changes Coming to Google Ads
00:16:11 - The Role of Human Creativity in Video Advertising: Insights from Perpetual Traffic
00:22:16 - Lowering CPA with Blended Retargeting Audiences
00:24:27 - Revolutionizing Ad Strategy: Video Views and Retargeting for Sales
00:28:06 - Navigating the Messy Middle: Understanding Customer Acquisition Journey
00:32:33 - Revamping Meta Ads: Insights from Kobe Topez
00:33:48 - Revolutionizing Ad Design: Heavy Text and Simple Photos in Native Ads
00:35:26 - The Ugly Squeeze Page that Outperformed: Lessons in Effective Marketing
00:39:56 - The Power of Responsive Ads: One Mistake, Highest Performance
00:41:21 - Balancing Performance and Brand Guidelines in Ads
00:46:43 - Compelling Creatives: Boosting Campaign Management with AI Automation and Collaboration

Resources Mentioned:

Labs With Google
Juvenon
The Lost Book of Herbal Remedies
Episode 492: [Case Study]: 628 Personal Injury Law Signed Cases In 9 Months
Episode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly Pittman
Episode 496: How AI & AI-Powered Ads Will Completely Transform Your Marketing

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey

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Welcome to another episode of Perpetual Traffic. We're diving back into the archives, revisiting three pivotal episodes centering on the mechanics of Facebook's ad auction technology. This technology plays an instrumental role in pinpointing the highest valued audience for your campaign. Sure, manual testing serves its purpose initially, but as we transition towards scaling up, it's time to let Facebook's advanced data science and machine learning take the reins. Navigating through Facebook's ad auction system, we're reminded of how it cleverly determines ad visibility based on bidding and perceived value. The golden nugget? Maintaining consistent audience engagement through various strategies, like active commenting or launching conversion-focused campaigns, can bring forth worthwhile rewards. The overarching goal here is to leverage these strategies to scale and expand campaigns, all while avoiding unnecessary effort. This episode is packed with key insights that can elevate your Facebook ad optimization game.

Chapters:

00:00:00 - Introduction to Perpetual Traffic Nugget Episodes
00:01:21 - Episode 108: How Facebook’s Ad Algorithm Works
00:04:45 - Episode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, And Probability Of Action
00:09:58 - Episode 131: Is Your Facebook Ad Campaign Underperforming? Not Getting Impressions? Do This

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Content At Scale

CSO Link

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In this episode of Perpetual Traffic, Ralph and Kasim discusses the impact of Google's use of AI in delivering content and answers to users. They highlight the potential consequences for content creators if Google begins using their own AI to deliver course content, potentially leading to a decline in content creation. They also raises the possibility of society moving towards a limited amount of publicly available open source knowledge. They mention Google's plans to deliver answers in a conversational manner, with ads embedded in context, aligning with the user experience. The focus is on creating granular, product-led content that guides users towards informed decision-making. They acknowledge that relying solely on informational searches for traffic may become less effective as Q&A sites and chatbots gain prominence in answering user queries.

Chapters:

00:00:00 - Finding Hope in Challenging Times
00:03:08 - The Evolution of Innovation: Chat GPT is Just the Beginning
00:06:37 - Unlocking the Power of Search Traffic: Maximizing Results with Three Categories
00:09:57 - The Future of Content Creation: Google's AI and the Changing Landscape
00:11:20 - Revolutionizing Google Ads: Contextual Ads and Their Impact on Marketers
00:17:26 - The Dark Side of Search Engines: Content Theft and its Consequences
00:19:04 - Is Google Monetizing Another Product? Insights from a Digital Marketing Expert
00:25:43 - Revolutionizing Ad Delivery: AI's Role in Targeted Advertising
00:28:04 - The Importance of Specificity: Enhancing Ad Experience with Rich Content and Unique Features
00:32:27 - How a Massive Brand Became a Fan: The Power of Pure Content in Pay Ads
00:38:10 - Unlocking the Power of Pillar Content: Creating Impactful Pieces for Maximum Reach

Tools Mentioned:

Bing
Bard
Introducing a new era of AI-powered ads with Google

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

CSO Link

Content At Scale

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In the Perpetual Traffic nugget episode, Ralph is joined by John Moran who discusses the importance of effectively utilizing P Max, a type of advertising campaign. John highlights the significance of identifying the starting point for P Max and advises against overspending on ineffective keywords and remarketing to existing customers. He emphasizes the need for data-driven attribution to accurately assess the impact of P Max and other marketing channels. Using a customer's click path as an example, he illustrates the challenges in determining whether a P Max click resulted in a subscription or if the customer was already a subscriber. John suggests that businesses should identify the most effective marketing channels for their specific audience to optimize their spending and avoid relying solely on P Max.

Chapters:

00:00:00 - Uncovering P Max and Identifying the Starting Point
00:01:31 - Saving Ad Spend and Growing Your Business
00:05:30 - Tracking Customer Journeys and Click Paths
00:07:13 - Data-Driven Attribution for Best Performing Channels
00:08:20 - Maximizing Ad Spend with P Max in Marketing Channels
00:09:55 - Identifying True Cold Traffic and Avoiding New User Pitfalls

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

CSO Link

Content At Scale

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In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding new user count and search categories to optimize ad spend, using short-form video content in Facebook and Instagram for better results, and utilizing tools like Buy the Numbers in Shopify to track important key performance indicators (KPIs). John provides valuable tips for minimizing ad spend while achieving maximum results in marketing campaigns.

Chapters:

00:00:00 - Scaling New Cold Users for Incremental Growth
00:02:31 - Buy the Numbers Shopify App for Customer Metrics and Growth
00:10:42 - Importance of Collaboration between Marketing and Finance
00:13:14 - The Ultimate Toolbox for Shopify Store Performance Tracking
00:16:10 - Affiliate Links and Tesla Wins: A Conversation about Credibility
00:20:16 - The Importance of Failure and Anxiety in Learning
00:26:30 - Data-Driven Attribution Challenges in Google Ads
00:28:37 - Maximizing P Max: Identifying Starting Point and Successful Marketing Channels
00:31:22 - Practical Example of Scaling Marketing Channels
00:34:35 - YouTube vs. Cash: Scaling and Proving ROI
00:37:45 - The Fallacy of Clean Data in Marketing
00:43:28 - Identifying Healthy Benchmarks for Effective Scaling
00:47:36 - Embracing a Systems Thinking Approach in the Industry
00:54:44 - Video Teases Actionable Tip for Starting Off and Skipping Ahead to Advanced Step
00:58:20 - Google's Ad Insertion Tactics Reduced Click Engagement and Increased Overspending
01:03:54 - Scaling Your Ad Spend: How to Efficiently Manage Your Budget Across Channels
01:05:59 - Tips for Overspending and Audience Targeting in Advertising

Tools Mentioned:

Lifetimely LTV & Profit
By The Numbers
How to Determine Your CAC (Customer Acquisition Cost)
5 STEPS to determine what your customer should cost
Episode 400: When Performance Max Doesn’t Work
Episode 375: The Most Important Google Episode We’ve EVER Done
Episode 373: Google Unveils Most Powerful Advertising Feature Yet… And How To Start Taking Advantage Of It
Episode 351: A Not-So-Secret Software That Can 2x Your Ad Campaigns With John Moran, Chief Strategist At Solutions 8
Episode 348: 5 Common Mistakes Marketers Make With Google Ads With John Moran
Episode 336: 6 Critical Campaigns For Success In Google Ads With John Moran Of Solutions 8

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal injury law firm. They emphasize the importance of emotive copywriting, a prominent phone number, and urgent call to action to boost conversions. Utilizing authentic user-generated content (UGC) relevant to the target audience is also highlighted. The hosts stress simplicity in advertising, understanding the target audience, and crafting resonant messaging. They delve into traffic harmonization, employing multiple platforms and targeting strategies for maximum ad effectiveness. Listeners are provided with specific examples and timestamps, facilitating easy application of these concepts to their own digital marketing efforts.

In This Episode, You'll Learn:

00:00:00 - Perpetual Traffic Podcast: Personal Injury Law Case Study (Part 2)
00:01:59 - Effective Ad Strategies for E-commerce Using UGC
00:06:23 - Avatars for Law Firm Marketing Strategies
00:09:06 - Personal Injury Lawyers Find Potential Clients through Facebook Data Points
00:13:47 - Keeping Ads Simple: No Need for Complications
00:16:57 - Marketing Strategies: Differentiation and Selling in a Competitive Market
00:20:55 - Incremental Changes for Improved Website Performance
00:23:14 - Importance of Objective Perspective in Website Development

LINKS AND RESOURCES:

Juvenon
Gutenberg and the Printing Press
Tier 11 Jobs
Tiereleven Caamp
Aadit Sheth on Twitter
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

CSO Link

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In this episode of Perpetual Traffic, Ralph and Kasim share insights on marketing channels and lead generation strategies. A key takeaway is the value of Twitter threads in building a following and providing valuable content. They recommend creating threads regularly and pinning a tweet that acts as a table of contents for all your threads. This makes it easy for your audience to access the value you offer. The episode also explores the benefits and limitations of various ad platforms and objectives for effective lead generation, emphasizing the importance of targeting the right leads and understanding algorithms.

In This Episode, You'll Learn:

00:00:00 Direct Mail and Facebook: Effective Marketing Channels for Quality Leads
00:02:04 Positive Review and Request for Backstory in Digital Marketing Podcast
00:03:51 Special Episode on Cos Backstory Coming to Perpetual Traffic
00:06:41 Organizing Twitter Threads with Pinned "Thread of All Threads" Tweet
00:10:08 Lessons on Twitter Growth and Effective Thread Writing
00:13:08 Case Study Provides Quick and Valuable Insights
00:15:21 Long-term Success Demonstrated in Six-Month Google Ads Campaign Screenshot
00:17:20 Customer Acquisition Model Tailored for Law Firms
00:20:52 Tracking and Targeted Leads in Law Firm Marketing
00:24:19 Leveraging Social Media for Law Firm Marketing
00:27:30 Offline Tracking: A Game Changer for Large Ad Campaigns
00:31:11 Small Law Firms' Profitability Relies on Smaller Settlements
00:32:30 Setting Up Proper Conversion Tracking in the Services Industry
00:40:19 Tracking Data Points to Maximize Results
00:41:39 Assessing Viability of Accident Cases for Law Firms
00:46:19 Scaling Online with Offline Conversion Tracking

LINKS AND RESOURCES:

Tier 11 Jobs
Tiereleven Caamp
Aadit Sheth on Twitter
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

CSO Link

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In this episode of Perpetual Traffic, Ralph and guest Kobi Topaz explore the strategies for optimizing conversions in blog posts by combining content and pitch effectively. They discuss the various objectives for meta platforms and the importance of high-quality content and long-term content strategies. The hosts also address challenges related to policy issues with Meta and Google. The episode offers valuable insights on integrating blog and platform campaigns, selecting the appropriate campaign objective for video content promotion on Facebook, and providing value to warm audiences to boost sales. It's a must-listen for marketers looking to enhance their conversion optimization strategies.

In This Episode, You'll Learn:

00:00:00 Perpetual Traffic Podcast: Insights with Ralph Burns and Kobi Topaz
00:01:12 Embracing Family Life: A New Perspective on Success
00:06:45 Content Marketing Success: Boosting Donations and Reducing CPA for Charities
00:10:56 Navigating the Customer Journey in E-commerce
00:12:03 Beyond Conversions: Unlocking Website Conversion Strategies
00:14:47 Content + Pitch: Maximizing Marketing Impact in Blog Posts
00:19:16 The Power of Persuasion: Inspiring Donations through Articles
00:22:56 Traffic Harmonization and Credit Repair: A Performance Max Case Study
00:27:44 Efficient Integration: Tips for Blog and Platform Campaigns
00:30:38 Scaling for Growth: Strategies for Brand Success and Customer Acquisition

Tool Mentioned:

Tiereleven Jobs
Credit Repair Cloud
Smile Train

LINKS AND RESOURCES:

Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

CSO Link

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In this episode of Perpetual Traffic, Ralph and Kasim cover various aspects of online marketing. They discuss challenges in running A/B/O campaigns on Facebook, the benefits of campaign budget optimization for e-commerce brands, and the calculation of customer acquisition cost. They also explore the advantages of starting with Google Ads, understanding the competitive landscape, and how small businesses can succeed by niching down. Ralph and Kasim emphasize the importance of integrating different marketing channels and creating compelling content. They provide insights on finding the best feature and avatar through a shotgun approach and using paid traffic to amplify successful posts.

In This Episode, You'll Learn:

00:00:00 Perpetual Traffic Podcast: Tackling Current Problems in Marketing
00:02:54 Media Buyer's Strategy for Running Multiple A/B/O Campaigns on Facebook
00:05:30 Leveraging Campaign Budget Optimization for E-commerce Brands
00:07:47 Exploring Media Buying and Common Challenges in Online Marketing
00:11:15 Unlocking the Value of Customer Lifetime Worth in Acquisition Costs
00:15:49 Calculating Customer Acquisition Costs through Online Traffic
00:18:16 Analyzing Inefficiencies in Your Business Model for Growth
00:21:38 Understanding the Competitive Landscape for Business Success
00:25:11 Niche Down: Thriving as a Small Business in a Hypercompetitive Market
00:28:04 Mastering High-Intent Keywords for Effective Marketing
00:33:13 Crafting a Unique Selling Point in a Competitive Market

Tool Mentioned:

PT Episode 483
5 STEPS to determine what your customer should cost
Profit Margin Math: A Visual Explanation
How to Increase Your CAC & Make MORE Money
Targeting Avatars in Your Digital Marketing

LINKS AND RESOURCES:

Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

CSO Link

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In this episode of Perpetual Traffic, Ralph and Kasim are joined by Aleric Heck to discuss strategies for leveling up your digital marketing game. They explore the winning formula of value ads that combine a hook, education, and a call to action. Effective hooks such as case studies, education, and questions are highlighted. The episode delves into leveraging platforms like YouTube and Facebook, as well as retargeting and audience targeting. Valuable insights on scaling marketing results and promoting content through various channels are shared. Digital marketers are encouraged to take notes and implement these tactics to provide value to their audience and enhance their campaigns.

In This Episode, You'll Learn:

00:00:00 Unlocking the Value of Domain Names
00:02:56 Offline Conversions and Direct Response Campaigns: Key Considerations
00:06:18 Optimizing Ads for Sales: A High-Level Perspective
00:07:27 Adding Value and Effective Calls to Action in Ads
00:11:23 Powerful Hooks: Captivating Audiences with Advertisements
00:13:46 Leveraging YouTube Ads for Facebook Advertising Challenges
00:17:24 Success Stories and Strategies: The Snatch Ad Approach
00:20:36 Consulting for Effective Ad Campaign Management
00:21:41 YouTube Ads vs. Facebook Ads: Unveiling the Power of Audio and Video
00:26:02 The Omnipresence of Retargeting: A Popcorn Analogy
00:30:55 Surprising Success: Pinterest Advertising for Business
00:34:33 Spotlight Ad: Cost-Effective Booking Call Strategies
00:36:56 Digital Advertising Strategies: From YouTube to Complimentary Calls
00:37:59 Budget Recommendations for Effective Retargeting Ads
00:39:02 Scaling Marketing Results: Expert Tips for Success

Tool Mentioned:

AdOutreach
Keyword Search
Episode 484: The Shocking Blog SOP Guaranteed To 40X Your Traffic
The Apple iCar
Why YouTube Ads BEAT Facebook Ads Every Time
Aleric Heck on YouTube
Aleric Heck on LinkedIn

LINKS AND RESOURCES:

Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

CSO Link

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In this episode of Perpetual Traffic, Aleric Heck joins hosts Ralph and Kasim to discuss strategies for boosting traffic and conversions in digital advertising campaigns. One key takeaway was the importance of tracking leads and conversions, even if it may be difficult to directly attribute success to certain strategies. Another important concept was the use of retargeting as a means of increasing touch points with potential customers and driving messaging. The hosts also stressed the need to focus on the 99% of potential customers who may not convert on the first interaction and to build trust with them through multiple touch points. The episode also touched on the challenges of attribution and the importance of using UTM links to track the success of different campaigns.

In This Episode, You'll Learn:

00:00:00 - Kasim discusses frustration with TSA agents at Sky Harbor Airport
00:01:12 - Adding spice to ethnic names to help TSA agents familiarize themselves
00:06:20 - Request for insider tips on boosting website traffic
00:09:21 - Niche strategies and successful YouTube ads for small budgets
00:10:45 - Different strategies for running campaigns at different budgets
00:12:02 - Google shifts strategy to audience-based targeting for direct response conversions
00:18:28 - YouTube video causes tracking issues
00:20:59 - The importance of tracking in client work and retargeting strategy
00:22:52 - Tracking and using UTM parameters to analyze YouTube ad performance
00:29:11 - Recommendation for a direct response strategy and optimizing video action campaigns
00:32:18 - Building trust is more important than collecting names and emails
00:33:59 - Overview of a digital advertising campaign
00:37:07 - Maximizing conversions with exclusions in YouTube ads
00:39:11 - The importance of video watching for uncovering hidden intent in marketing
00:44:26 - How to build an audience on YouTube with subscriber, viewer, and like lists

Tool Mentioned:

AdOutreach
Keyword Search
Episode 484: The Shocking Blog SOP Guaranteed To 40X Your Traffic
The Apple iCar
Why YouTube Ads BEAT Facebook Ads Every Time
Aleric Heck on YouTube
Aleric Heck on LinkedIn

LINKS AND RESOURCES:

Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

CSO Link

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Are you struggling to create engaging content that resonates with your audience? Look no further than the Perpetual Traffic podcast! In this episode, we share valuable insights on how to create native content using the "Love Sandwich" technique, the importance of using hashtags for effective social media targeting, and creating entertaining and informative content for platforms like TikTok. By following these tips, you can transform your content creation strategy and achieve better results, no matter your role in marketing or business. So, what are you waiting for? Start creating content that stands out and drives results!

In This Episode, You'll Learn:

00:00:00 - Introduction to PT Nugget Episodes
00:02:01 - Episode 433: How A Single Mom Is Using TikTok To Market Musician
00:03:33 - Episode 407: How To Market In A Recession
00:04:26 - Episode 431: Growing A Global Media Brand With Willie Robertson Of Duck Dynasty
00:05:28 - Episode 450: Using Text-To-Image AI To Expedite Your Creative Process With Patrick Gilbert
00:07:09 - Episode 453: The System Ralph Uses To Manage $100M In Ads
00:08:11 - Episode 417: TikTok Ads 101: 5 Killer TikTok Ad Hacks With Savannah Sanchez
00:08:34 - Episode 414: Sales Funnel Sucks? How Conversion Architecture™ Can Fix It
00:10:27 - Episode 439: 8 Steps To Black Friday Success With Kobi Topaz
00:11:50 - Episode 479: How To Use Open AI To Convert Leads To Customers With Shaun Clark
00:12:31 - Episode 483: How To Switch To Google Analytics 4 Before The July 1 Deadline With Chris Mercer

LINKS AND RESOURCES:

Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

DigitalMarketer Ebooks

Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!

DigitalMarketer Ebooks

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Join Ralph and Kasim on this episode of Perpetual Traffic, as they catch up with Facebook advertising expert Molly Pittman. Molly shares her journey in the industry, including launching an agency and utilizing advertorials for scalability. She also provides tips on using pre-sell articles, creating short landing pages, and affiliate links for generating sales. Molly discusses successful ad campaigns for bloating products and makeup tips for older women. Furthermore, she shares her insights on hybrid strategies for successful businesses in 2023 and beyond, including combining face yoga business with direct sales strategies.

In This Episode, You'll Learn:

00:00:00 - Molly Pittman catches up on her last 3-5 years on Perpetual Traffic
00:05:03 - A new consulting mastermind and an exciting agency launch
00:08:47 - The benefits of podcasting for personal growth
00:10:29 - The evolution of the speaker's business model and expertise
00:12:16 - The shift from selling information to selling access in business
00:16:54 - The agency model turned on its head
00:19:51 - A dad's impressive basketball skills and the importance of advertorials for scalability
00:25:17 - How to sell health products by sparking curiosity and targeting interests
00:29:07 - Successful ad campaigns for bloating products
00:33:19 - Short makeup tips for older women
00:37:49 - Hybrid strategies for successful businesses in 2023 and beyond
00:40:12 - Molly Pittman shares her insights on combating rising costs and promoting her brand

Tool Mentioned:

Smart Marketer
Website
Arrae
Hyperbolic Stretching
Zero to One Million

LINKS AND RESOURCES:

Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode of Perpetual Traffic, Ralph and Kasim are joined by Frederik Boysen to discuss strategies for optimizing digital marketing campaigns and acquiring new customers. They stress the importance of using first-party data to improve customer match, understanding the cost to acquire a customer, and tracking the consumer journey across devices. The episode also covers the importance of aligning business financial strategy and marketing in response to inflation and maximizing Google Ads algorithm performance. Listeners can gain valuable insights on metrics for measuring business growth and tips for effective campaigns.

In This Episode, You'll Learn:

00:03:29 - Using Google's algorithm to acquire new customers
00:06:16 - Separate campaigns for better reporting and customer data
00:08:55 - Attribution is important in marketing
00:10:24 - Tracking and attributing marketing for improved profitability and performance
00:14:15 - Using contribution margin for a holistic view of business
00:17:37 - Understanding baseline customer acquisition cost and lifetime value
00:20:29 - Cross-channel marketing and its implications
00:21:45 - A new tool for insights on Facebook ads' impact on other channels
00:23:33 - Discovering products with Iris iPhone device and Google Shopping
00:26:06 - Maximizing Google Ads algorithm performance
00:31:27 - Analyzing advertising spend and tracking the consumer journey across devices
00:34:11 - Maximizing top-of-funnel on Facebook for customer acquisition
00:36:15 - Understanding the challenge of attribution in YouTube advertising
00:37:11 - Breaking down ad spending and advice for scaling up
00:42:11 - Understanding the impact timeline for effective campaigns
00:45:27 - Maximizing attribution window for Google Click ID
00:46:00 - Tracking sales through internal metrics and backward math
00:51:56 - Tracking real profit in business metrics
00:53:44 - Aligning business financial strategy and marketing in response to inflation
00:57:02 - Using profitability on ad spend as the key metric for marketing success

Guest Links:

ProfitMetrics
Frederik Boysen on LinkedIn

LINKS AND RESOURCES:

Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode of Perpetual Traffic, Ralph and Kasim talk with Lauren Petrullo about various topics related to digital marketing and e-commerce. They cover the benefits of user-generated content for affiliate marketing and the potential of an in-app affiliate network for monetization. They also emphasize the importance of integrating SEO, copywriting, and AI tools in blog production, developing an SEO content plan through keyword research and collaboration, and content-rich websites for URL expansion in digital marketing. The episode concludes with a reminder for e-commerce owners to not leave money on the table and to check out the resources and links in the show notes.

In This Episode, You'll Learn:

00:00:00 - The Shocking Blog SOP Guaranteed to 40X Your Traffic With Lauren Petrullo
00:04:13 - Introducing Lauren Petrullo and discussing e-commerce and digital marketing
00:07:32 - Surprising benefits of Facebook Shops and its underutilization
00:10:14 - Importance of user-generated content in affiliate marketing
00:12:14 - Potential of in-app affiliate networks for monetization
00:14:27 - Changing e-commerce landscape: everyone is a marketer and influencer now
00:16:04 - The role of AI in creating content with human intervention
00:18:48 - Why an intermediary is necessary in building AI like a Lego castle
00:21:57 - Creating a successful shopping blog with AI-generated content
00:26:57 - Using Google Doc with Chrome extension for SEO to determine SEO score for Korean skincare brands
00:31:45 - Conversions through organic traffic to blogs with Google Performance Max expansion
00:36:18 - Importance of content in marketing and the new ecosystem
00:39:37 - Customizable replacement product feed for out-of-stock items
00:44:13 - Targeting the US Spanish-speaking population online: benefits and challenges

Tools Mentioned:

Shops on Facebook
PT Episode 416
Mongoose Media
Cosmo Headlines
SurferSEO
Performance Max Expansion
Florida Man Birthday

LINKS AND RESOURCES:

Lauren Petrullo on LinkedIn
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode of Perpetual Traffic, Chris Mercer from Measurement Marketing joins Ralph and Kasim to discuss the significance of measurement in digital marketing. The hosts stress the importance of setting up reports that provide insights into what's working and what's not, and they discuss Google Analytics 4's Story Lytic Framework, which allows marketers to define engagement and tell a story through data. They also emphasize the need to understand the platform and use custom parameters to enhance Google's opinion of traffic sources, and they suggest that capturing specific events can improve marketing strategies.

In This Episode, You'll Learn:

00:00 - Welcome Chris Mercer to Perpetual Traffic
00:02:12 Lack of interest in technical tasks and the importance of measurement
00:06:49 Emphasis on the importance of measurement and overemphasizing it
00:10:47 GA4 and its impressive total of unlimited features
00:20:17 Frustrations of using analytics reports and understanding general trends and patterns
00:27:16 The importance of a proper measurement strategy for Universal Analytics
00:30:33 Using Google Analytics 4's Story Lytic Framework to define engagement and tell a story through data
00:39:47 Challenges with efficacy of top-of-funnel campaigns in Google Analytics 4
00:46:20 The importance of rebuilding in Google Analytics 4 instead of migrating data from Universal Analytics
00:50:14 Using a measurement strategy to control marketing tools and tell a story
00:53:45 Free resources available to improve measurement strategy and connect with experts

Tools Mentioned:

Google Support
Measurement Marketing
Google Bard
PT Episode 384
Microsoft Clarity

LINKS AND RESOURCES:

Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode of Perpetual Traffic, Ralph and Kasim discuss various AI tools that can be used to make money. They cover tools like Zapier, ChatGPT, and Tweet Hunter, which can help with legal protection, Twitter threads, and data visualization. The hosts also touch on the importance of personality in YouTube chat and the limitations of threads in online courses. They recommend subscribing to The Rundown newsletter for the latest AI news and updates and mention the book Life 3.0 by Max Tegmark. Additionally, they discuss the potential of AI to replace certain professions and the need for universal basic income. This episode offers valuable insights into the ways AI can be leveraged for business and the impact it may have on society.

In This Episode, You'll Learn:

00:00 - AI Tools and Resources: An Introduction
04:23 - AI Beats Radiologists and Other Professionals
06:57 - ChatGPT: A Powerful AI Tool to Use Like a Person
07:47 - Consider Inviting Kasim Aslam as a Guest on the Show
09:37 - Tweet Hunter: A Useful Tool for Twitter Threads
12:15 - Lengthy Terms of Service and NDA Agreements Can Be a Burden
16:02 - Limitations of Threads in Online Courses and Tweet100.io
18:59 - Personality is Important in YouTube Chat
24:07 - Playing with Digitized Versions of Ourselves
24:18 - Guest Availability Uncertain
26:08 - Be Cautious When Using AI for Writing: Accuracy Not Guaranteed
27:08 - Twitter Sentiment Analysis: A Cool Tool to Use
29:02 - Zai Zai's ChatGPT Integration Has Overwhelming Implications
30:40 - Follow Kasim Aslam on Twitter for New and Interesting AI Updates

Tools Mentioned:

Life 3.0 Lex Tagmark book
TLDRAI
AICyclopedia.com
TheRundown.ai
synthesia.io
Tweethunter.io - use to magnify your twitter threads
Docalysis.com
Sol8.com/NDAs
ChatYoutube.com
Make It Stick book
Adcrafter.ai - Google ads
Opus.pro/clip
Speakai.co
Zapier.com

LINKS AND RESOURCES:

Sam Altman Lex Freedman interview
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Life 3.0: Being Human in the Age of Artificial Intelligence

Make It Stick: The Science of Successful Learning

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Perpetual Traffic delves into the latest online marketing tools and strategies in this episode. Topics covered include the potential impact of Universal Analytics Tracking's shutdown, the importance of reliable funnel building tools like Click Funnels, and proper tracking and integration with Zapier for effective lead generation. The hosts also discuss the use of Snipy for claiming credit and retargeting on social media, the significance of split testing, and their favorite tools for designing traffic flow. This episode provides valuable insights for businesses seeking to optimize their online marketing efforts.

In This Episode, You'll Learn:

00:00 - Universal Analytics Tracking to stop working in July
04:59 - ClickFunnels: Reliable digital product space funnel building tool
05:45 - Borrowing authority with iOS update
06:19 - Go High Level: Most disruptive software in marketing space
07:53 - Tool sets for local service-based businesses
11:04 - Importance of Zapier for online tracking and integration
13:01 - Reverting to ClickFunnels after plummeting conversions
15:04 - Mouse Flow and heat tracking prebuilt templates
15:46 - Lead Pages: Former fan's critique of pricing strategies
18:29 - Sniply for credit claiming and retargeting on social media
20:30 - Insta Pages for quick landing pages
21:17 - Favorite tools for designing traffic flow: Fma and Canvas
24:25 - Split testing tools and Google Optimize to sunset in 2023
27:18 - Good split testing tool
32:18 - Figma: Preferred tool for creative team

Tools Mentioned:

GoHighLevel
Sniply
Divy themes
GemPages
Clickfunnels
VWO
GoHighLevel
Wordpress

LINKS AND RESOURCES:

Episode 479 with Shaun Clark
Episode 478 Solo Ralph Episode
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Join Ralph Burns and Kasim Aslam on the Perpetual Traffic podcast as they welcome guest Jason Fladlien to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers.

In This Episode, You'll Learn:

00:00:00 Perpetual Traffic: Marketing Insights and Strategies
00:03:42 Embracing Objections and Challenges to Repel Wrong Buyers
00:07:44 The Importance of Timely Decision-making and Saying No in Sales
00:11:14 The Fast-paced and Self-serving Nature of Marketing
00:13:28 Balancing Information and Interaction in Presentations
00:17:27 Mismatched Values between Entrepreneurs and Their Audience
00:22:06 Overcoming Public Speaking Anxiety from Personal and Professional Perspectives
00:23:40 Need for Multiple High-quality Products to Succeed at Traffic
00:26:59 Limitations of Schema in Marketing and Design
00:30:31 Honesty as the Best Policy in Marketing: Amazon Course Example
00:32:47 Using Fear as an Advantage in Marketing
00:36:11 Hooking Audience in Webinars: Baiting with Curiosity and Framing from Their Perspective
00:38:36 Importance of Properly Set up Insights and Transition Options
00:40:06 Catastrophic Error of Ending Webinars on Price

Connect with Jason Fladlien:

YouTube
TikTok
LinkedIn
One to Many: The Secret to Webinar Success
Driven Mastermind

LINKS AND RESOURCES:

Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode of the Perpetual Traffic Podcast, hosts Ralph Burns and Kasim Aslam are joined by Shaun Clark to discuss lead follow-up strategies and the importance of speed to lead. Shaun shares his expertise on how businesses can automate their lead nurturing process and effectively book appointments with potential customers. He emphasizes the importance of capturing leads correctly and assigning them to the right channels to maximize conversions. The conversation also covers the role of AI in business, including how it can be used to improve content creation and image optimization. However, the potential threat of AI to SaaS founders is also discussed, and the hosts and guest offer advice on how to screen for capacity in your sales process. Overall, this episode offers valuable insights on lead nurturing, AI, and strategies to improve your business's sales process.

In This Episode, You'll Learn:

00:00:00 Engaged founder provides exceptional customer support after years
00:01:38 Co-founder discusses high level and conceptual ideas
00:04:39 Improve customer service with text messages
00:07:20 Software company proves concept with 500k businesses and 1 million users
00:08:38 Importance of tracking business interactions online
00:12:14 Increase conversion rates in marketing with binary options
00:14:39 Legal compliance advice for business owners
00:17:00 Automate to speed up lead generation and avoid client data requests
00:18:29 Possible human error in late-night operations and the importance of fulfilling promises
00:25:10 AI is a powerful tool for prompt creation and response accuracy in business
00:29:25 The complexity of technology and the need for expertise
00:33:25 Impact of technology on ideation and job replacement
00:36:40 The threat of automation to white-collar jobs

Resources Mentioned In Episode:

GoHighLevel
Shaun Clark on LinkedIn
PT Episode 325

LINKS AND RESOURCES:

Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode of Perpetual Traffic, Ralph discusses conversion rates on different platforms and offers strategies to increase them. He explains that Facebook and other meta platforms have high conversion rates, while social media posts usually lack calls to action and have less than 1% conversion rate. Ralph also covers cart abandonment rates in e-commerce and offers suggestions to reduce them. The episode concludes with the importance of understanding your target audience and optimizing your offers accordingly to increase conversion rates.

In This Episode, You'll Learn:

00:00:00 Why Companies Should Focus on Conversion Rate Optimization (CRO)
00:02:39 5 Proven Ways to Increase Your Website's Conversion Rate
00:10:56 Understanding Conversion Rates for Landing Pages and Lead Forms
00:15:01 Tips for E-commerce Vendors: Premium Pricing on Amazon and Testing Pricing on Different Platforms
00:19:24 Optimizing for Mobile: The Importance of Inspecting Your Page
00:23:57 Effective Tips for Pop-ups: Using a Delay
00:28:13 Get Bravo: A Simple and Intuitive Solution for Testimonials on Websites
00:32:35 Tips for Reducing Cart Abandonment and Increasing Average Order Value with Free Shipping
00:37:18 Effective Call-to-Action for Losing Weight in 30 Days
00:42:13 Improving Website Conversion Rates through Avatar Optimization

Resources Mentioned In Episode:

Tier 11 Growth Plan
Lucky Orange
Mouse Flow
Hotjar
Stamped IO
Optinmonster
Unbounce
Cart Abandonment Rate Statistics
Facebook Ad Benchmarks
Countdown Timer Examples
Powr Countdown Timer

LINKS AND RESOURCES:

Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Join Ralph and Kasim in the latest episode of Perpetual Traffic as they tackle complex tracking issues and share valuable insights into advertising basics, real estate marketing, and simplification strategies for better results. Discover why fixing tracking is crucial before running ads and how it affects optimization and scaling. Learn about split testing and how it can reveal stronger conversion actions. The hosts also share their experiences with mispronunciations and delve into real estate marketing insights from different avatars. Plus, find out how Chat GPT can be used for research and knowledge building. Don't miss out on the case study of scaling ad spend for a real estate product by 50% in three months while reducing CPA by 60%. Simplify your campaigns and improve performance by avoiding over-engineering things. Tune in to Perpetual Traffic now!

In This Episode, You'll Learn:

00:00:00 - Warm Greeting and Positive Response
00:02:50 - Efficient Formatting of Names and Numbers with GPT
00:04:04 - Chat GPT's Accurate Interpretation and Google Product Integration
00:09:36 - Reviews' Importance for Shows and Real Estate Agent Ad Spend Case Study
00:15:54 - Conversion Tracking's Importance and Multifaceted Business Goals
00:17:27 - Split Testing Reveals Preference for Stronger Conversion Actions
00:20:33 - Identifying Google Campaigns Built by Facebook Experts
00:21:47 - Three Distinct Real Estate Market Avatars Identified
00:24:18 - Message Importance in Facebook Advertising
00:28:12 - Success through Simplification: Going Back to Basics in Marketing

LINKS AND RESOURCES:

Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change?

On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecosystem, so he hasn’t had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he’s re-evaluating the very definition. “Marketers didn’t invent the funnel,” he says. “A funnel is a natural sequence through which a purchasing decision is made. It exists for your product or service in your industry completely independent of you.” The funnel is with your customer. The more you work to understand your customer, your avatar, the more you understand the funnel. Funnels aren’t dead, he says. They’re more important than ever.

Listen in to find out more.

IN THIS EPISODE YOU’LL LEARN:

How the full funnel marketing approach is built into the fabric of Google’s advertising
What Google does with the goal, audiences, and assets you give them
Why it’s counterproductive to dictate location to Google
How Google Performance Max builds awareness

LINKS AND RESOURCES:

Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In the latest episode of Perpetual Traffic, Ralph and Kasim are joined by Suneet Agarwal, where they delve into the world of real estate marketing. Suneet believes that the real money lies in coaching leads and recruiting agents, rather than just selling houses. Kasim suggests becoming the central hub in any business by creating a network of agents or customers to sell products to, which can help one rise above the competition. Suneet also shares his insights on using TikTok as a marketing tool and emphasizes the importance of consistency and frequency to build a strong following. With even a hundred followers in a small community, one can make a significant impact. In closing, Ralph and Kasim express their eagerness to have Carl White as a guest on the show, who they consider an influential figure in the industry. Tune in to this episode for valuable marketing tips and tricks that can help take your real estate business to the next level.

In This Episode, You'll Learn:

00:00:00 - Perpetual Traffic Podcast Changes Tagline To Solution Agnostic
00:03:28 - The Importance Of Pre-paying Clients And Front Spending In Business
00:06:01 - Authentic Social Media Presence Praised
00:10:50 - From Hustling To Success In Real Estate Sales
00:14:58 - Entrepreneurship: The Transition From Faking It To Confidence
00:15:46 - Using Jarvis To Create Viral Content
00:19:10 - The Proliferation Of Ai-generated Content Across Multiple Platforms And Brands
00:22:01 - Focus On Coaching Leads And Becoming A Hub For Success In Real Estate
00:26:30 - Frustration With Local Real Estate Marketing In Small Towns
00:30:27 - Specializing In Neighborhoods: Navigating Niche Real Estate Markets With Content
00:35:36 - Advice For Real Estate Agents: Copy My Scripts And Use A Teleprompter
00:39:46 - Overcoming Fear Of Perfection And Embracing Vulnerability In Content Production
00:43:43 - Consistency And Persistence On TikTok Can Lead To Massive Views For Real Estate Agents

Connect with Suneet Agarwal:

LinkedIn
Facebook
Instagram
Big Lock Reality
Blog

Links And Resources:

Pictory AI
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer (LTV) and cost per acquisition (CAC), which are crucial data points for determining profitability ratios. They also touch on the law of inverse profitability, which states that businesses cannot scale if they still want a high net operating income. They provide examples from companies like Tesla and Apple to illustrate their points. Additionally, they share their own experiences with testing new theories on themselves and discuss the benefits of organic social media over paid traffic. Overall, this episode offers valuable insights for businesses looking to increase revenue and profitability.

In This Episode, You'll Learn:

00:00:00 - Live Meetings On Air: Engage With Your Audience in Real Time
00:04:03 - Understanding Earnings Before Interest, Taxes, And Amortization (EBITA) For Business Growth
00:07:21 - The Power Of A Botched Launch: How A Free Book Led To Viral Success
00:10:41 - The Collaborators Behind A Bestselling Book: Insights From a Publishing Expert
00:13:50 - Customer Acquisition: The Lifeblood Of Your Business
00:16:51 - The True Cost Of Marketing: Beyond Ad Spend
00:20:22 - The Power of Organic Social Media: Testing Its Effectiveness on Lead Generation
00:24:35 - Impressed with Apple's Real Estate and Overhead Costs: Lessons for Business Owners

Links and Resources:

Three ways to grow your business - Jay Abraham
The Top 3 Most Important Business Numbers YouTube Video
The Law of Inverse Profitability™ YouTube Video
Episode 106: How Much Can You Afford to Pay to Acquire a Customer?
Episode 299: New Customer Acquisition: How Much Can You Afford to Pay?
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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On this episode of Perpetual Traffic, hosts Ralph Burns and Kasim Aslam discuss the benefits of having a podcast to build authority and credibility. While it may not be the biggest traffic source, podcasting can lead to speaking gigs and guest blog posts. The hosts emphasize the importance of guest podcasting on other shows to bring in leads almost instantly. They also provide basic steps for those new to social media and product sales, including understanding your target market and testing what works. Listeners are also told that a downloadable checklist will be available to help them apply this information.

IN THIS EPISODE, YOU'LL LEARN:

00:00:00 How To Strike Gold With Niche Marketing
00:03:08 My Battle Cry: The Riches Of Niche Marketing
00:04:47 Perpetual Traffic's Decreased Leads But Continued Authority Building Benefits
00:07:12 Podcasting For Business: Building Momentum Through Quality Content
00:08:51 Networking Gold: The Benefits of Podcasting
00:11:45 Juicing The Amazon Algorithm: A 99-Cent Solution To Outsmart Google
00:12:10 Authority Building And Traffic: The Benefits Of Releasing A Book
00:18:09 Speaking Engagements: A Powerful Tool For Digital Marketing
00:21:52 Paid Traffic And Social Ads: Understanding The Basics
00:23:43 Creating A Checklist For Driving Traffic To Your Website

Links and Resources:

Perry Belcher Website
Solutions 8 Checklist
PT - How to use ChatGPT to Rank #1 on Google
Hector Santiesteban on LinkedIn
The Tim Ferris Show - Naval Ravikant
Virtual Boss
The 7 Critical Principles of Effective Digital Marketing
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The 7 Critical Principles of Effective Digital Marketing

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In this episode, Ralph and Kasim discuss the importance of social media and provide tips on how to make the most of it. They cover topics such as outsourcing social media and finding the right person for the job, developing a unique voice on social media, increasing engagement with your content, building a community, and using paid traffic to amplify your message. Join them for an insightful discussion on social media strategies that can help you succeed!

IN THIS EPISODE, YOU'LL LEARN:

00:00:00 Discovering The Renaissance: Its Meaning And Relevance Today
00:01:29 Breaking Paradigms And Unearthing Nuggets: A Path To Success
00:04:33 Perpetual Traffic's Approach To Ranking Traffic Sources
00:06:57 Strategic Partnerships Vs. Affiliate Programs: Which Is Better?
00:09:59 Creating A Referral Program That Works: One Email, Text, Or Direct Mail Away
00:11:42 Understanding The Difference Between Affiliate And Referral Software
00:15:11 The Power Of Affiliate Referrals: Advantages And Benefits
00:17:17 Community Building: Insights From Masterminds
00:21:18 Building A Niche Community: Dave Asprey And Don Miller's Success Story
00:26:03 Merging Networking, Outreach, And Strategic Partnerships For Business Success
00:28:44 Lessons From Digital Marketing Experts: Ryan Deiss And Perry Belcher
00:33:10 Friendly Competition: Joe And Me At Genius Network
00:39:59 The Internet's Unexpected Support For Entrepreneurs
00:41:14 Twitter's Benefits: Interacting With Smart People And Growing Your Network
00:44:08 Outsourcing Social Media: The Advantages Of A Professional Voice
00:47:45 Perry Belcher's Email Marketing Success: Building A Strong List
00:52:17 Falling Short On Paid Traffic Strategy: The Importance Of Brand Building
00:53:38 Investing In Brand Building For Paid Traffic Success: Tips And Insights

Links and Resources:

Perry Belcher Website
Solutions 8 Checklist
PT - How to use ChatGPT to Rank #1 on Google
Hector Santiesteban on LinkedIn
The Tim Ferris Show - Naval Ravikant
Virtual Boss
The 7 Critical Principles of Effective Digital Marketing
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Welcome to the Perpetual Traffic podcast, on this episode we will explore the hidden middle funnel and uncover the secrets of successful attribution with world expert Scott Desgrosseilliers. In this engaging and informative episode, we'll discuss how to sensibly track conversions without overwhelming data overload, how to decipher hundreds of touchpoints and identify key ones that lead to more last-click sales, and why CRM data is critical for attribution modeling. We'll also hear about a live e-commerce customer who emails people almost every day and discuss why people often fail to take the longer view when it comes to attribution.

In This Episode, You'll Learn:

00:00:00 The Ultimate Fan Experience: Enjoying Super Bowls At A Beautiful Stadium
00:02:32 Hooked On Phonics: Why It May Not Work In The Northeastern US
00:06:18 Become An Attribution Expert: Understanding The Ins And Outs
00:07:22 Maximizing Ad Spend: The Importance Of Attribution Modeling
00:12:09 Google Vs Apple: The Battle For Digital Privacy
00:13:53 The Key To Successful Sales: Tracking The Right Data
00:16:46 The Power Of Retargeting: Boosting Conversion Rates With CRM Data
00:19:01 Building Your Business: The Benefits Of Attribution
00:20:20 Beyond 30 Days: Why Longer First Click Attribution Windows Matter
00:23:03 The Truth About Magic Pills And Seasonal Businesses
00:27:15 More Than Just Traffic: The Perpetual Traffic Podcast
00:30:33 The Hidden Middle Funnel: Unlocking Last Click Sales
00:31:41 Practical Issues With Tracking View-Through Conversions
00:35:46 Global Trends, Simplified Data: Making Smarter Marketing Decisions
00:39:02 Higher-Level Tracking: The Benefits Of Attribution For Agencies
00:41:49 Holding Attribution Software Accountable With CRM Data
00:43:41 Entrepreneurship Challenges: Making The Right Moves
00:46:19 Scaling Ad Spend And Offer Attribution For Optimal Results
00:50:04 Wicked Reports: Expert Funnel Vision And Guidance On YouTube
00:52:05 Mastering Facebook: Views And Guidance From Industry Experts

Fun Links:

Ben Affleck's Dunkin' Super Bowl
Boston Accent Trailer - Late Night with Seth Meyers
Dunkin Donuts - SNL

Links and Resources:

Wicked Reports - Funnel Vision(Screen Shots)
Scott Desgrosseilliers on LinkedIn
Wicked Reports
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Welcome to Perpetual Traffic, the podcast that helps you create and sustain demand for your business. In this episode, hosts Ralph and Kasim will take you on a journey to explore how to create your own demand by taking a unique approach to advertising. They share their expertise on how educational content and video ads can be used to create demand and how to optimize your ad spend by using a wholesale buying approach. Additionally, they discuss strategies for getting feedback on your content and where to find more resources online. Tune in for a deep dive into the world of creating and sustaining demand for your business!

In This Episode, You'll Learn:

00:00:00 Learning New Words: A Journey Through The Pages
00:00:25 Breaking Norms: The Heavy Book That Dares To Be Different
00:04:48 Revisiting Success: Transformative Storytelling In Video Ads
00:06:13 Reviving The Transformation: How To Make A Compelling Video Ad
00:09:27 Breaking Rules: $158k Ad Spend In 30 Days
00:12:46 Proactive Lead Generation: Investing In Top-Of-Funnel Ads
00:15:15 Challenging Business Models: The Power Of A Father's Words
00:17:13 No Call To Action? No Problem: Forcing Top-Of-Funnel Ad Spend
00:21:29 From Gum To Business: Creative Thinking And Network Marketing
00:26:15 Selling New Media Mix: Why It's Not Easy And How To Do It
00:27:35 Conversion Ad Spending Analysis: Are You Wasting Money?
00:30:34 Investing In Future Sales: The Benefits Of Conversion Marketing
00:32:58 Retargeting For Small Video Views: Make Your Ads Count
00:35:33 From Retail To Wholesale: Increasing Efficiency Of Ad Spend
00:40:13 The Dirty Secret Of Direct Response Ads: Invest For Future Success

Links and Resources:

Tiereleven.com
Get your queries answered here: hi@tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Welcome to Perpetual Traffic, the podcast that helps businesses increase customer acquisition and retention. In this episode, we explore how understanding the 16 human desires can help marketers tailor their messaging and solutions to better meet the needs of their customers. By identifying which desires your product or service addresses, you can create more effective marketing campaigns and enhance the lifetime value of your customers. We provide real-world examples of how a time management software, a romance product, and a car brand have effectively tapped into different desires to create successful marketing campaigns. By listening to this episode, you'll gain valuable insights into how to better connect with your target audience and drive growth for your business. Don't miss out on this informative discussion!

Topics Covered:

00:00:00 - The Art of Marketing Products that Satisfy Consumer Needs: Selling to Desires
00:02:51 - The Power of Romance and Status: Understanding Consumer Desires That Drive Purchasing Decisions
00:04:55 - Meeting Consumer Demands: Fulfilling the Need for Tranquility with Insurance
00:06:30 - Creating a Market for Your Product: How to Tap into Mass Desire for Boosted Success
00:06:57 - From Chaos to Order: Satisfying the Desire for Control with Time Management Solutions
00:08:46 - Bringing Order to Chaos: Achieving Tranquility through Messy Lawns

Links and Resources:

Tiereleven.com
Get your queries answered here: hi@tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Welcome to the Perpetual Traffic podcast, where Ralph Burns and Kasim Aslam dive into the world of Search Engine Optimization (SEO) with expert Michael Cottam. In this episode, we'll explore the impact of seasonality on hotel pricing, hotel options in Tahiti, and top activities to enjoy there. We'll also delve into the importance of schema markup in establishing author expertise, effective link building strategies, and the role of social media signals in boosting your ranking. Don't miss out on our thought-provoking conversation about the moral implications of relying on AI for content generation and hear how Michael was able to outrank Trip Advisor for a coveted search term. Join us for a wealth of insights and expert advice on SEO!

In This Episode, You'll Learn:

00:00:00 Unlocking The Potential of SEO with Michael Cottam
00:06:06 Exploring The Frontier of Conversational Search Engines
00:08:32 The Difference Between Deep & Surface Level Content
00:11:13 AI-Crafted Content: The Future of Travel Writing with "Best Time to Visit Saint Lucia"
00:13:03 Google's AI Content Guidelines: Decoding the Algorithm
00:15:25 Google's User-Centered Approach: Balancing AI and Engagement
00:20:24 The Importance of Accuracy: Reflections from Gretzky's Quote
00:26:10 Building Authority Over Time: A Decade of Content Creation
00:28:25 The Responsibility of Content Creation: Holding Ourselves Accountable
00:30:01 Google's Quest for Authority & Trust: The Good, The Bad, & The Ugly
00:34:09 Facebook's Benefits & Challenges: A Closer Look
00:35:22 Verifying Facebook Profiles for Brands: Maximizing Reach & Popularity
00:40:29 Link Building & SEO Ranking: An Unbreakable Bond
00:41:41 Google's Link Spam Detection: Navigating the System
00:45:16 Marketing with Johnny Depp: A Look at Google's Best Podcast
00:47:42 Domain Authority & SEO Rankings: A Match Made in Heaven
00:50:58 SEO Table Stakes: On-page Optimization Techniques
00:55:23 Google's Expectations for Weather-related Pages: Climbing the Rankings
00:57:14 Keywords & Content: A Perfect Match for SEO Success

Links and Resources:

Michael Cottam Website
Michael Cottam LinkedIn
Tiereleven.com
Get your queries answered here: hi@tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Join Perpetual Traffic for an episode full of practical business advice, as host Kasim Aslam shares 17 years of experience and wisdom on finding success. From prioritizing people to creating a blue ocean niche, learn the importance of serving your audience and avoiding the trap of getting "romantic" about your business. Tune in for valuable insights on delegation, creating excellence, and much more!

In This Episode, You'll Learn:

00:00:00 - Unleashing The Power of Success: Learn From The Top Google Ads Agency
00:02:18 - Scaling New Heights: Strategies for Growing Your Entrepreneurial Ventures
00:03:37 - The Truth About Entrepreneurship: Overcoming the Hurdles to Success"
00:07:41 - The Trifecta of Entrepreneurial Mastery: Systems, Recruitment, and Finance
00:10:13 - People Power: The Critical Role of Human Capital in Business
00:14:12 - Surround Yourself with Phenomenal Talent: A Path to Success
00:16:04 - Breaking the Chain of Broken Promises: Overcoming Friction in Business
00:17:55 - Protecting Your Interests: The Vitality of Written Agreements
00:21:54 - Finding Your Unique Niche: The Secret to Entrepreneurial Success
00:23:20 - The Quarter of Principle: Embracing Trial and Error for Opportunities
00:26:05 - Positioning as a Guide: Overcoming Self-doubt and Imposter Syndrome
00:28:20 - Maximizing Profits through Recurring Revenue Models
00:31:30 - Achieving Financial Freedom: Innovative Money Strategies
00:33:03 - The Power of Love in Work: Inspiring Insights from Kahlil Gibran
00:36:08 - Serving with Compassion: Building Love into Life

Links and Resources:

Watch Kasim Here
Tiereleven.com
Get your queries answered here: hi@tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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On this episode of Perpetual Traffic we are visiting a discussion from our sister podcast The Customer Acquisition Show:

In this episode of the Customer Acquisition Show, the team of Tom, Ralph, Nick, Maria, Lynn, and Oli discuss the successful case of Mike Morris Law Firm, which acquired 315 signed cases. The team attributes the firm's success to a combination of various advertising strategies, including cold traffic, Out of Home Advertising, TV Ads, Google Ads, and Facebook Ads.

The group also highlights the importance of understanding the client's perspective and addressing objections through storytelling. They discuss the need for on-page optimization and offline conversion tracking to enhance campaign results. Effective communication between the firm and their team is also emphasized as a key factor in their success.

IN THIS EPISODE, YOU'LL LEARN:

The Secret to Success for Law Firms That Don't Take Themselves Too Seriously: A Case Study
Innovative Marketing Techniques: Bringing Social Interruption and Tent-Based Marketing Together for a Personal Injury Law Firm
Transforming Legal Marketing: The Digital Marketing Strategy of Mike Morris
Helping Those in Need: The Power of Insurance Companies in Legal Assistance
Reaching Frustrated Consumers: A Website Solution for Lawyers
Putting Yourself in the Client's Shoes: The Key to Success for Personal Injury Lawyers
Dominating the Market: The Benefits of Saturating the Personal Injury Law Market
Mobile-First: A Different Experience for Personal Injury Law Firms on Mobile Devices
Focusing on the End Goal: Mike Morris' Advice for Success
The Power of Language and Targeting in Personal Injury Law Firms
The Formula for Successful Case Outcomes: Analyzing Key Factors
Measuring Success: Understanding Conversion Tracking for Lead Generation in Law Firms
The Importance of Offline Conversions for Law Firms
The Long-Term Play: Setting up a Personal Injury Law Practice for Success
Reaching Your Ideal Client: Using Avatars, Platforms, and Offline Conversions
Effective Marketing: Using Meta Ads to Reach the Right Audience
Trustworthy Representation: Mike Morse, A Michigan Lawyer You Can Count On
A Mutual Benefit: The Agency Game, A Two-Way Street
Optimizing for Online Success: Improving On-Page SEO for Law Firm Landing Pages

Links and Resources:

Mike Morse Law Firm: Case Study
Tiereleven.com
Get your queries answered here: hi@tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode of the Perpetual Traffic podcast, Ralph Burns and Kasim Aslam explore the topic of AI and machine learning in the marketing industry. They emphasize the need for a philosophical understanding of the technology and for establishing clear guidelines for its use. The discussion includes the potential for AI to automate tasks such as copywriting and video editing, as well as how businesses can use AI to improve efficiency. Burns also predicts an event horizon where clients will no longer require a middleman and encourages listeners to start exploring AI now. Kasim stresses the dangers of connecting AI systems and highlights the importance of responsible management of AI by businesses. The episode provides valuable insights into the future of AI and its potential impact on the marketing industry.

IN THIS EPISODE, YOU'LL LEARN:

00:00:00 - Discovering AI & ML(Machine Learning)
00:02:16 - Navigating AI Interactions: The Importance of Governance
00:04:52 - The Dilemma of AI Governing AI: A Potentially Disturbing Reality
00:07:44 - How AI is Transforming the Workforce
00:09:53 - Is AI Replacing Human Jobs? The Future of Work
00:16:51 - The Battle of Giants: Google vs. Facebook - A Call for Mediation

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

75 Tools for AI
Tier 11
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode of Perpetual Traffic, Kasim and Ralph explore the topic of AI and machine learning in advertising. They stress the need for training AI to make it a powerful tool for automating tasks in advertising. The importance of personal branding and being cautious when using AI is also discussed.

Additionally, the dangers of AI if it's not used correctly are highlighted. Kasim and Ralph conclude by emphasizing the importance of understanding AI and machine learning and how it can be used in advertising. It's crucial for marketers to be aware of the impact of AI on their work and use it wisely to their advantage.

IN THIS EPISODE, YOU'LL LEARN:

00:00:00 - Understanding the Spread of Digital Marketing Beyond the Marketing Department
00:01:38 - Pioneering the Use of AI and Machine Learning in Advertising
00:06:52 - Striking the Right Balance: The Benefits of Personal Branding for Business Owners, Entrepreneurs, and Employees
00:11:36 - The Power of Timing: You Don't Have to be First to Succeed
00:13:49 - Navigating the Midst of AI-Powered Image Creation
00:16:05 - Streamlining for Success: The Impact of Efficiency on Artisans and Assembly Lines
00:20:45 - The Mysterious Side of AI: Understanding the Role of AI as a Black Box
00:22:43 - The Human Touch in Business: How AI Enhances Impact by Valuing People
00:27:06 - Defining the Differences: AI vs. Automation - Understanding What Should Be versus What Is
00:28:22 - The Benefits of Smart Automation: Understanding the Distinction between AI and Automation
00:31:35 - The Advantages of "Lazy" AI Parenting: Leveraging AI for Better Parenting
00:32:59 - Collaborative Intelligence: Learning from Shared ChatGPT Accounts
00:35:45 - The Future of Work: Exploring the Implications of AI on Human Employment

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

75 Tools for AI
Tier 11
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode of the Perpetual Traffic Podcast, Ralph and Kasim share a case study from the personal injury law space, focusing on the last four months of 2022. They explain how building your own name and maintaining a high quality score can lead to lower costs than competitors. They also highlight the potential payoffs that individuals may not be aware of after being involved in a car accident. The case study also delves into website optimization, specifically mentioning the visually complex design with multiple font sizes and how this resulted in a 6x return on investment for the client. Ralph also shares his experience testing titles on Google Pay Per Click and offers advice for those advertising for dentistry services. Lastly, Ralph encourages listeners to subscribe and leave a rating on the platform they are listening to, as it helps the team to improve the show.

IN THIS EPISODE, YOU'LL LEARN:

00:00:00 - Maximizing ROI: A Smart Bidding vs Manual Bidding Case Study
00:05:34 - Uncovering the Key to Customer Acquisition: The Importance of Deep Dive Research
00:09:18 - Navigating Financial Relief After a Car Accident
00:11:37 - Prioritizing Quality Leads: A Look at the Intersection of Relevance and Lucrativeness in Marketing
00:16:51 - Choosing the Right Law Firm: An In-Depth Analysis of Advertising Strategies
00:20:04 - Achieving Marketing Nirvana: The Tier 11 Takeover
00:21:24 - Simplifying Design: Overcoming Visual Complexity and Font Confusion
00:24:17 - Seeking Compensation for Pain and Suffering After a Car Accident
00:27:12 - Boosting Conversion Rates: The Power of Version B
00:29:50 - Profit-Driven Law Firm: 6x ROI from 15 Cases
00:31:43 - The High Cost of Competing in the Digital Marketplace
00:36:09 - Exploring the World of Personal Injury Law and Franchising
00:37:13 - Al's Old School System: How Rising Costs are Changing the Dental Office Market
00:40:19 - Realistic Expectations: Results in Personal Injury Lawsuits May Vary

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Mike Morse Law Firm
Tier 11
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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On today's episode of the Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam delve into the realm of personal injury law, exploring the latest trends and strategies for success. They introduce a cutting-edge SAS application called Content Fries, which automates the process of repurposing content, making it easy to distribute bite-sized pieces of videos across social media platforms. They also delve into how companies can optimize their efforts to secure signed cases and effectively target individuals who have valid claims that can be assisted. Lastly, they delve into the challenging issue of insurance companies spending billions but still not wanting to make payouts in the majority of cases.

IN THIS EPISODE, YOU'LL LEARN:

00:00:00 - Content Fries: Automated Content Repurposing for Maximum Distribution
00:02:39 - Partnership Leads to Autonomy and Success: The Tier 11 Story
00:03:45 - Maximizing Your Content Creation Efforts with Content Fries
00:05:34 - Content Fries: The Limited Editor for Social Media Success
00:09:02 - The Benefits of Chopping Up Video Content for Social Channels
00:10:56 - Increased Leads and Decreased Costs: How Michigan Injury Lawyers are Benefitting from Content Fries
00:15:42 - Leveraging Google and Facebook for Marketing: A Marketer's Perspective
00:20:47 - Leveraging Google Platforms for Personal Injury Cases
00:23:34 - Optimizing for Signed Cases: The Key to Successful Google Ads for Personal Injury Lawyers
00:25:08 - Optimizing for Long-term Client Retention: A Nightmare Setup
00:26:40 - Marketing Takes Time and Grit: The Benefits of Long-term Investment
00:27:36 - Marketing Takes Time and Grit: Achieving Results with Smart Bidding
00:32:56 - No Easy Button: Challenges of Tracking Google Ads Performance
00:36:24 - Lack of Conversion Tracking Hinders Success for Personal Injury Ads
00:38:36 - Lack of Differentiation Leads to Poor Mobile Site Performance
00:42:27 - 24/7 Access for Personal Injury Lawyers to Receive Leads
00:43:29 - Partnering for Profit: A Discussion on Working Together to Achieve Success

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Mike Morse Law Firm
Tier 11
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, conducting research, summarizing data, and even creating virtual assistants to handle mundane tasks like making grocery lists or writing blog posts. While acknowledging that chat GPT may replace some jobs, they also highlight the potential for new job opportunities for those who know how to effectively use the technology. Overall, the duo expresses their enthusiasm for the potential of chat GPT to increase productivity and efficiency.

IN THIS EPISODE YOU WILL LEARN:

Leveraging Fiverr to create more job opportunities for Facebook Ads through brainstorming
Giving small creators a competitive edge with copywriting automation
Gaining perspective through feedback and iteration
The potential of AI for automating instructions and scripts
Similar inputs leading to similar outputs in copyrighting
Using a personal VA to automate tedious tasks
Google's AI projects and their role in simplifying search
Success with chat: no engineering skills required
Automating small tasks with local storage
Embracing new technology like Google's Ad Platform and AI capabilities
Accepting complexity and preparing for change
Boosting productivity through human innovation

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter
Tom's LinkedIn
Tiereleven.com
Get your queries answered here: hi@tiereleven.com

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

DigitalMarketer Ebooks

Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!

DigitalMarketer Ebooks

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On this episode of the Perpetual Traffic, the hosts delve into the secrets of building a high-performing team. They explore the importance of hiring peak performers and leveraging automation and delegation to create a culture of excellence. The hosts highlight the benefits of hiring an executive assistant as a key strategy for accessing a growth trajectory that would be unattainable in a traditional career path. They also stress the importance of recognizing and celebrating the culture within your organization, and giving employees the opportunity to excel beyond their job descriptions. The hosts also share insights on how to manage emails effectively, with a particular focus on the use of tools like ST box to keep emails at 10% or less of an executive assistant's job. And, they emphasize the importance of hiring individuals who are smarter than yourself, in order to build great organizations. Tune in for a wealth of valuable insights on building a high-performing team and creating a culture of excellence.

IN THIS EPISODE, YOU'LL LEARN:

Acquiring Leads and Sales Through Paid Traffic: Strategies for Perpetual Traffic
Avoiding Mistakes: Automation and Delegation for Entrepreneurs
The Advantages and Challenges of Hiring an Executive Assistant
Maximizing Efficiency with Low Volume, Low Worth Tasks
Taking Steps to Success: Leveraging a Virtual Assistant
Reaping Rewards by Releasing Control: The Benefits of Asking for Help
Empowering Greatness: Giving People the Opportunity to Excel
Going Above and Beyond in Business and Life: The Advantages of Exceeding Expectations
Avoiding Conflict in Annual Reviews: Strategies for a Satisfying Outcome
Breaking the Silence: Angela's Story of Overcoming Suffering in the Workplace
Creating a Positive Work Culture: The Right Way to Do it

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

DigitalMarketer Ebooks

Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!

DigitalMarketer Ebooks

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How important is the first contact with a potential client? What do you say, and how do you instantly build trust, rapport, and credibility?

On today's episode, Ralph and Kasim continue their discussion breaking down a really cool case study involving a local chiropractor where the team hit some pretty ridiculous numbers. A 105% increase in conversion rates, a 27% decrease in cost per conversion, and a 300% increase in incoming calls.

Tune in to hear the specifics of what Kasim and his team did to drive such crazy results, game-changing solutions to help you close more quality leads, and some of the common problems plaguing brick-and-mortar businesses.

IN THIS EPISODE, YOU'LL LEARN:

How to get the most out of testimonial mashup videos
What are click-to-call ads?
How to win the first contact with a potential client
Campaign compliance mistakes to avoid in the health and wellness space
Ways to target customers from a socioeconomic lens
Why you should never turn off high-performing Google ads
The benefits of diversifying your video ads
How to choose a digital marketing agency for your business

Links and Resources:

Customer Acquisition Show
Solutions 8 on YouTube
Ralph's LinkedIn
Kasim's Twitter

Download the FREE Google Ads Marketing Tips for Chiropractors HERE

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

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Get ready to boost your business with this exciting case study! We're featuring a chiropractic practice that experienced an incredible 300% increase in incoming calls using a full funnel traffic approach. From building patient case studies on YouTube to implementing re-marketing strategies, we'll show you how to drive more traffic to your website. Plus, we'll delve into the challenges of attribution within Google's ecosystem and how to overcome them, especially for businesses with long sales cycles. And don't miss the exclusive promotion we'll be offering at the end to help drive even more results for your company.

IN THIS EPISODE, YOU'LL LEARN:

00:00:00 Introduction to Perpetual Traffic
00:04:55 Examining the Benefits of an Instant Experience for Higher-Price Purchases
00:08:01 The Importance of Having a High-Quality Product for Customer Acquisition
00:12:35 Testing Traffic to Increase Conversion Actions and Improve Lead Quality
00:17:02 Balancing Lead Generation and Retaining Buyer Engagement
00:23:12 Action Plan for Offers: A Discussion
00:24:38 Investigating Wellness Solutions through Split Testing
00:28:40 Analyzing a Pool Cleaning Problem: A Costly Solution
00:30:33 Talking to the Doctor: A Necessity for Those with Health Issues

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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You know that building your Instagram following will help your business, but how does advertising really work on this platform?

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about Instagram advertising—what’s working and what isn’t. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between.

Listen in to see whether or not conversion lead ads are the right fit for your business.

IN THIS EPISODE YOU’LL LEARN:

The big difference between lead gen ads and conversion lead ads
How to get more qualified leads on Instagram (and what it will cost you)
Why conversion leads ads might not be right for your business
Some bad news about organic reach on IG and what you can do about it

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tier 11
Perpetual Traffic Survey
Perpetual Traffic podcast
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.

Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform.

IN THIS EPISODE YOU’LL LEARN:

How to best utilize the Facebook Ads library and TikTok Creative Center
Why you need to immediately build a one-question post-purchase survey
Which easily-replicable TikTok formulas have worked best across all brands
Tips for going back to traditional marketing basics

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

thesocialsavannah.com
Follow Savannah on Twitter (and follow the 150 marketers she follows)
Follow Savannah on IG
Episode 306: Snapchat and TikTok Advertising
Perpetual Traffic Survey
Perpetual Traffic podcast
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In 2023, video content will be more important than ever for marketers. Consumers are increasingly engaging with online experiences such as webinars, online challenges, Ask Me Anything sessions, and community events. This shift to experiential advertising has been accelerated by the pandemic and is now becoming the norm. To make the most of this trend, marketers should focus on creating conversational marketing experiences that engage with consumers beyond just ads. Additionally, marketers should embrace multi-channel marketing strategies that include both organic and paid content. Finally, influencer marketing, content creators and user generated content (UGC) should be utilized to create powerful video testimonials that will help build trust with potential customers.

IN THIS EPISODE, YOU'LL LEARN:

Predictions For Business Growth In 2023
The Customer Acquisition Show: Rave Reviews And Free Resources
Exploring Ai: Beyond The Terminator
Marketers Need To Branch Out Beyond Facebook And Google
Content Creation With Spokesperson And UGC For Success Stories

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

DigitalMarketer Ebooks

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DigitalMarketer Ebooks

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How can you ensure the time, money, and effort you put into your advertising strategy pays off? Simple - meet your customers where they are.

On today's episode, Ralph Burns continues the discussion on the Customer Acquisition Framework (CaAMP) with Tom Meridith from Tier11. The duo tries to answer the most important question in marketing: what does my ideal buyer already know? How much do they really know about our product, how it can help them, and our competitors?

Once you can answer that question, you will have become proficient in what is called the "levels of customer awareness." Tune in to learn more about the levels of awareness and how you can use the CaAMP framework to better inform our sales and marketing efforts.

IN THIS EPISODE, YOU'LL LEARN:

The CaAMP framework and why it's so effective
Always give your customers reasons and opportunities to buy
The psychology of buying has remained consistent since the 1960s
Understanding the core aspects of the traffic harmonizer
Conversation architecture and after-the-click optimization
Why every good offer has a shelf life
What is the creative lab?
The number of times you should 'touch' a prospect

Links and Resources:

Customer Acquisition Show

Ralph's LinkedIn

Tom's LinkedIn

Customer Acquisition Amplification

Book - Breakthrough Advertising

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

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Mentioned in this episode:

DigitalMarketer Ebooks

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DigitalMarketer Ebooks

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Want a framework you can use to get more customers and increase their lifetime value - without hurting your marketing budget?

On today's episode, Ralph Burns sits down with Tom Meridith from Tier11 to break down the Customer Acquisition Framework (CaAMP). Tom shares how they use the 5 levels of customer awareness to ensure the effort they put into their marketing and advertising campaigns pays off.

Tune in to hear the duo reveal how the guys at Tier11 use CaAMP's comprehensive and proven marketing approach to drive business growth, reduce cost per acquisition (CAC), and increase business profits year over year.

IN THIS EPISODE, YOU'LL LEARN:

The 5 levels of customer awareness
This week's nugget: The love sandwich and the power of testimonial videos
The fundamentals of the CaAMP framework
How the CaAMP framework was born
Why organic and paid search should always work together
How many times should you 'touch' a prospect?
The continual evolution of the CaAMP framework
Building your marketing campaigns around the levels of customer awareness

Links and Resources:

Customer Acquisition Show
Ralph's LinkedIn
Tom's LinkedIn
Customer Acquisition Amplification
Book - Breakthrough Advertising
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

DigitalMarketer Ebooks

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DigitalMarketer Ebooks

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How much money should you give Google or Facebook during the "learning" phase, and how long should this phase last?

On today's episode, Ralph and Kasim dive deeper into an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that most advertising campaigns fail because they don't give the algorithm enough time and money to learn. After you change or launch a new bid strategy, it might take a little while for the Google algorithm to gather the data it needs to optimize your ads.

Tune in to learn what it takes to become a super successful marketer and how the broad match-Smart bidding combination can help you capture traffic that nobody else is bidding on.

IN THIS EPISODE, YOU'LL LEARN:

Give your ad campaigns enough time and money
Ways to test your offer before running paid ads
Why paid ads are a luxury of scale
Consumers want to see ads next to valuable content
The most common mistake people make with ecommerce advertising
Will Google successfully navigate Web 3?
The power of pairing "broad match" with Smart Bidding
Traffic 101: Never turn off a successful ad campaign

Links and Resources:

Customer Acquisition Show
Solutions 8 on YouTube
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

DigitalMarketer Ebooks

Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!

DigitalMarketer Ebooks

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Should marketers consider pairing Google's "broad match" with Smart Bidding, or is such advice dangerously misleading?

On today's episode, Ralph and Kasim break down an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that combining broad match with Smart Bidding made it easier for them to reach more relevant queries and identify new growth opportunities.

Tune in to hear Kasim reveal what they did, the changes they made, and how you can use this powerful combination to cast a wider net and still target the right audience.

IN THIS EPISODE, YOU'LL LEARN:

How to get video ad views at $1 per view
This week's nugget: In-app audiences are worth their weight in gold
The foundation of Dennis Yu's content factory framework
Why you should never ask for the sale on the first touch
Grow your Smart Bidding campaigns with broad match
Never try to compete with the Google algorithm
What are maximized conversions?
The only time business owners should consider hiring an agency

Links and Resources:

Customer Acquisition Show
Solutions 8 on YouTube
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

DigitalMarketer Ebooks

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DigitalMarketer Ebooks

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AI-generated art will transform marketing creatives forever; here's how you get in on the action while the concept is still fresh.

On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to continue their discussion on digital advertising in the age of AI and automation.

Think of everything you would be able to achieve with your creatives if you could turn imagination into art. With text-to-image AI tools, you simply describe what you want, and AI brings it to life. Tune in to hear Patrick reveal the type of tools that make this concept a reality, where to find them, and the things to watch out for when using them.

IN THIS EPISODE, YOU'LL LEARN:

Why marketers must learn about AI-generated art
How to use AI tools to create marketing creatives
Using AI to explore new creative territory
Drawbacks of AI-generated art
Using AI to feed the creative-hungry Performance Max
AI-generated art is the future of creative development
How effective is AI-generated art

Links and Resources:

Patrick's LinkedIn
AdVenture Media Group's website
Patrick's book - Join or Die: Digital Advertising in the Age of Automation
DALL-E Image Generator
Mid-journey.com
Solutions 8 on YouTube
Ralph's LinkedIn
Kasim's Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Conversion Optimization Superpowers

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

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Dogs in cowboy hats. Darth Vader hanging out with Jack Sparrow. Spider-Man browsing a cereal aisle. Imagine how uncanny your creatives would be if you could create such surreal images using AI.

On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to discuss digital advertising in the age of AI and automation.

AI-generated art is the new king of graphic design, and for good reason; the technology is the easiest and fastest way for anyone to build original artworks from scratch. But what can a digital marketer do with AI-generated art? Tune in to hear Patrick describe how marketers can use AI to generate original creatives from prompts that can be as simple as "man riding a bike."

IN THIS EPISODE, YOU'LL LEARN:

Why creatives are now more important than ever
This week's nugget: Marketers must learn about AI-generated art
AI-generated art is the future of creative development
Why brands must focus on providing value for their clients
How AI-generated art will transform marketing forever
Effective tools for creating AI-generated art
The unbundling of AI
Content is and will forever be king

Links and Resources:

Patrick's LinkedIn
AdVenture Media Group's website
Patrick's book - Join or Die: Digital Advertising in the Age of Automation
DALL-E Image Generator
Mid-journey.com
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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How much research is enough for writing copy and creating ad content?

We all know that effective marketing is all about researching your customer avatar, unique product features, and why buyers buy from you. However, if you're like most marketers, you're probably not doing enough. You struggle maxing out return on ad spend because your research only shows you gender, age, or income.

On today's episode, Ralph and Kasim break down part two of a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The duo reveals how they used the Customer Acquisition Amplifier(CaAmp) to increase booked calls by 230%, drop the cost per booked call by half, and double their revenue - all in less than 3 months.

IN THIS EPISODE, YOU'LL LEARN:

Using CaAMP to drive client results
The type of ads that work for all types of businesses
Why not all leads are created equal
Gated content dos and don'ts
Conversion tracking and why it's important
Why testimonials video ads are effective for all types of businesses
The Creative Lab deep dive research
Uncovering why customers buy from you

Links and Resources:

Check out Tier 11's Conversion Architecture HERE
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

DigitalMarketer Ebooks

Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!

DigitalMarketer Ebooks

Get Conversion Optimization Superpowers

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

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What is the most powerful type of messaging across all industries and advertising platforms?

On today's episode, Ralph and Kasim break down a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The business wanted to reduce the cost for booked calls to less than $200, get at least 20 booked calls a week, and eventually grow its revenue. After implementing the Customer Acquisition Amplifier, Ralph and his team increased booked calls by 230%, dropped the cost per booked call by half, and doubled their revenue - all in less than 3 months.

Tune in to hear Ralph share what they did, the changes they made, where they failed, and how you can use the most powerful type of video messaging to achieve similar results.

IN THIS EPISODE, YOU'LL LEARN:

Why traffic should never be your primary focus
This week's nugget: A sneaky and fast way to create more content
The paradox of success and embracing failure
How to implement the traffic harmonizer
Different messaging for different types of audiences
The effectiveness of testimonial videos
How to get your customers to create content for your brand

Links and Resources:

Check out Tier 11's Conversion Architecture HERE

Videocasestory.com

Getbravo.io

Customer Acquisition Show

Solutions 8 on YouTube
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share?...

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What exactly is empathy-driven branding - and why is it so effective?

On today's episode, Ralph and Kasim continue their discussion on empathy-driven branding with Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. They dissect Ralph's digital presence to reveal what he's doing well and the areas that need improvement.

With everything that has happened in the last 3 years, marketers and business owners must adapt to the new needs of their customers if they want to grow. The easiest way to do that is through empathy-based marketing. Tune in to learn more about the 3-step empathy marketing strategy and how you can use it to understand your audience's needs and drive business results.

IN THIS EPISODE, YOU'LL LEARN:

What is empathy-based marketing?
Ways to create scroll-stopping visual content for social media
Benefits of posting regularly on social media
How to drive instant engagement on your social media posts
Building a content strategy with your audience in mind
Proven ways to increase organic reach and engagement
Optimize your content for different social media channels
How to make your social media presence more personal

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Christene's LinkedIn

Christenemarie.com

Connect with Christene on Instagram

Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Conversion Optimization Superpowers

Put A Creative Team Of Fanatical...

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Did you know you can use the Enneagram Personality Test to enhance your marketing?

On today's episode, Ralph and Kasim talk to Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing.

According to Christene, there is no better way to understand your ideal client than using the Enneagram framework. The Enneagram helps you better understand your customer, get inside their minds, and leverage their experiences, fears, and desires to drive purchase decisions.

If all this sounds woo-woo to you, tune in to hear Christene reveal how she used empathy-based marketing to drive 680,000 post engagements for an Amazon exec. Discover how you can use the Enneagram to better understand your buyer and the messaging that might most resonate with them.

IN THIS EPISODE, YOU'LL LEARN:

What is empathy-based marketing?
This week's nugget: Using instant engagement to amplify content visibility
Why less is more on social media
How to build a personal brand like a marketing pro
Ways the Enneagram Personality Test can enhance your marketing
Tips on how to generate more engagement on your social media posts
How to create content your audience would want to engage with
Values-based marketing and why it's so effective

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Christene's LinkedIn

Christenemarie.com

Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

DigitalMarketer Ebooks

Get Useful Digital...

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What type of LinkedIn message gets you a $550,000 purchase order?

On today's episode, Ralph and Kasim continue the discussion on podcast guesting with Dustin Reichman, a serial entrepreneur and digital marketing expert. Dustin shares how a LinkedIn message and a podcast guest appearance led to a $550,000 purchase order and a deal with Walmart.

Like all other marketing strategies, there is a process and a science behind getting booked on podcasts. However, finding podcasts to guest on and then pitching hosts is just 20% of the job. The other 80% is how you show up and take advantage of those opportunities.

Tune in to learn the 5-step formula for podcast guesting success and how you can use other people's podcasts as a medium to propel your business to new heights.

IN THIS EPISODE, YOU'LL LEARN:

How to use podcast guesting to scale your business
The 5-step formula for successful podcast guesting
Dustin's LinkedIn message that led to a $550,000 purchase order
Dos and don'ts of hiring a VA
The pitch that gets an 80% response rate
Planting seeds for business growth and success
How to get your brand "out there"

Links and Resources:

Dustin's LinkedIn

Simplesuccesscoaching.com

Get your podcast pitch playbook HERE

Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Conversion Optimization Superpowers

Put A Creative Team Of Fanatical...

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Should you start your own podcast or guest on other people's podcasts? With more than 2.1 million active podcasts, you are probably better off becoming a guest.

On today's episode, Ralph and Kasim talk to Dustin Reichman, a serial entrepreneur and digital marketing expert. He specializes in helping mission-driven solopreneurs add $100K+ per year to their bottom line by telling the right stories on the right podcasts. Dustin explains that podcasts are a winning formula for both the host and the guest. However, running your own podcast takes a good deal of time and effort. Which is why, for some people, guesting on other people's podcasts might be more beneficial than hosting your own show.

Tune in to learn easy-to-implement strategies for getting the most out of other people's podcasts. Discover practical tips you can implement immediately to drive leads and acquire customers through podcast guesting.

IN THIS EPISODE, YOU'LL LEARN:

How to use podcast guesting to scale your business
This week's nugget: Using podcast guests to create well-informed networks
What it takes to become a professional podcast guest
Organic versus paid traffic
The 5Ps for tapping into the power of podcasting
The podcasting pitch that guarantees an 80% reply rate
Podcast host versus podcast guest: which strategy is right for you?
Benefits of guesting on other people's podcasts

Links and Resources:

Dustin's LinkedIn

Simplesuccesscoaching.com

Get your podcast pitch playbook HERE

Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Reclaim 5-10x More Abandonment...

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How would your clients react if you could increase registration by 600% and lower cost per registration by 44%, all in 3 months?

On today's episode, Ralph breaks down a recent case study involving a money-sending app for the Venezuelan diaspora. The goal was to generate more app registrations while lowering the CPA. Interestingly, even with a highly complex and disorganized ad account, they were still getting some success because the app was great and reliable. But everything blew up when the guys at Tier 11 took over and simplified the ad account.

Listen in to hear Ralph explain what they did, the changes they made, and practical tips you can implement immediately to acquire customers and enhance their lifetime value.

IN THIS EPISODE, YOU'LL LEARN:

Media buying done right
Ad tracking and why it's so important
How to create video ads that resonate with your audience
The power of a logical call-to-action
Why you need to simplify all your ad accounts
We all want to pay less for more traffic

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

DigitalMarketer Ebooks

Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!

DigitalMarketer Ebooks

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How would things change if you were to deliver results before getting paid?

On today's episode, Ralph and Kasim sit down with Giovanni Marsico from Archangel to talk about building community in your business - the little-known secret for driving tons of traffic. As Gio explains, the worst thing you can do for your business is run it like a vending machine. Too often, businesses are built around a single transaction; you get what you want, we get paid, and we're done. You see, we are a hyper-connected generation. And while people might come to you for the transformation, they stay forever for the community.

Listen in to learn the power of building community in your business and why the true potential of customers is not with the number of customers you attract, but with the depth of engagement.

IN THIS EPISODE, YOU'LL LEARN:

Why community is the most powerful thing in business
This week's nugget: The PS pitch
Gio's counterintuitive approach to marketing
The one thing you must do to constantly over-deliver in your business
How Gio got Seth Godin to speak at his first event
Stop running your business like a vending machine
The first step to building community in your business
The four currencies of a successful business
How to double your pricing overnight

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Archangel.cc
Gio's Instagram
Purple Cow : Transform Your Business by Being Remarkable by Seth Godin
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

Purple Cow: Transform Your Business by Being Remarkable

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Should you turn off high-performing ads just because the target holiday has passed? On today's episode, Ralph sits down with Kobi Topaz from Tier 11 to continue their discussion on running Black Friday Cyber Monday(BFCM) ads. As Kobi explains, BFCM is a land grab for new clients. However, one of the finer mysteries of running ads is when to turn off an ad set. First, you want to be sure that you are not killing it off too soon. But budgets are also tight, so you need to be mindful of wasting cash. Listen in to hear Kobi describe eight killer tips to help you decide when to kill off an ad and when to scale it for this year's Black Friday, Cyber Monday.

IN THIS EPISODE, YOU'LL LEARN: Preparing for Black Friday, Cyber Monday Benefits of Ad campaign diversifications Why BFCM is a land grab for new customers How to successfully leverage "Last Chance" Ads Why you should never turn off a high-performing ad Dos and Don'ts of running BFCM ads on Google vs. Meta Budget recommendations for BFCM ads What to do when your campaigns fail to drive intended results

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/ (Tier 11) https://www.linkedin.com/in/kobi-topaz-85547a130/?originalSubdomain=il (Kobi's LinkedIn) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!

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If Black Friday is all about crazy discounts, why are you still putting out 10, 20% discounts? On today's episode, Ralph talks to Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into what it takes to win new clients and crush your competition in this year's Black Friday Cyber Monday(BFCM). As Kobi explains, BFCM is a land grab for new clients. However, it's almost impossible to attract anyone with 20% off when everybody else is giving out 60% plus in discounts.

Listen in as Kobi drops knowledge bombs on creating BFCM deals that you can put together and execute an irresistible, profitable, and creative campaign for the biggest shopping season of the year.

IN THIS EPISODE, YOU'LL LEARN: Preparing for Black Friday, Cyber Monday Tips for BFCM discounting This week's nugget: How to slaughter your competition this Black Friday How to create irresistible BFCM offers Creating offers for both acquisition and retention Why BFCM is a land grab for new customers Technical aspects of running Black Friday ad campaigns How video view campaigns negate the impact of iOS14 Early bird guide to Black Friday

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/ (Tier 11) https://www.linkedin.com/in/kobi-topaz-85547a130/?originalSubdomain=il (Kobi's LinkedIn) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Reclaim 5-10x More Abandonment Revenue with Retention.Com Trigger 5-10x more browse, product, and cart abandonment Email and SMS flows by unlocking the power of Identity. https://perpetual-traffic.captivate.fm/retention (Retention.com) Get Conversion Optimization Superpowers Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics) [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

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How much would you pay for a strategy that could double your revenue and increase your booked calls by 230%, all in 3 months? On today's episode, Ralph breaks down a recent case study where they helped a client increase their booked calls by 230%, drop the cost per booked call by 54%, and increase their revenue by 107%, all in less than 3 months. This exact framework is what they use at Tier 11 to help businesses scale and grow through customer acquisition and enhancing a client’s long-term value. Tune in to hear Ralph share exactly what they did, the changes they made, and practical tips you can implement immediately to improve your marketing message. IN THIS EPISODE, YOU'LL LEARN: The customer acquisition amplification framework How to fix your messaging with the Creative Lab Analyze your ads for performance and results The role of emotion in advertising What is conversion architecture? Why value-first marketing is so effective How to align your ads with your marketing funnel

Links and Resources: https://www.amazon.com.au/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981 (Breakthrough Advertising) by Eugene M. Schwartz https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Reclaim 5-10x More Abandonment Revenue with Retention.Com Trigger 5-10x more browse, product, and cart abandonment Email and SMS flows by unlocking the power of Identity. https://perpetual-traffic.captivate.fm/retention (Retention.com) Get Conversion Optimization Superpowers Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics) [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

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Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month. On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Friday remains one of the busiest shopping days of the year. However, the season's relevance is on a slow decline. The emergence of November-long sales and multiple offers throughout the year are slowly diluting the importance of what was once the most important day for most marketers and retailers.

Tune in to discover some super-digestible tips on running holiday shopping ads and getting the best out of the most intense holiday shopping period of the year. Discover why Kasim believes Performance Max for Black Friday is like nuclear technology: it could save humanity but also blow up your garage.

IN THIS EPISODE, YOU'LL LEARN: How to prepare for Black Friday (BF) and Cyber Monday (CM) Testing ads for the holiday months Using TikTok for BF Prospecting The best time to launch a Black Friday marketing campaign Marketers are shooting themselves in the foot with early Black Friday deals Are Black Friday deals still effective? Marketers need to stop creating a false sense of scarcity with their products Dealing with attribution on TikTok

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://thesocialsavannah.com/ (Thesocialsavannah.com) Savannah's https://thesocialsavannah.podia.com/tiktok-course (TikTok Ads course) Savannah's https://www.youtube.com/c/SavannahSanchez (YouTube Channel) Connect with Savannah via https://twitter.com/social_savannah (Twitter ) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Reclaim 5-10x More Abandonment Revenue with Retention.Com Trigger 5-10x more browse, product, and cart abandonment Email and SMS flows by unlocking the power of Identity. https://perpetual-traffic.captivate.fm/retention (Retention.com) Get Conversion Optimization Superpowers Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics) [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

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What are you doing with your marketing to prepare for Black Friday and Cyber Monday? On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss marketing ideas to help you conquer Black Friday and Cyber Monday. Black Friday and Cyber Monday - two of the most important shopping days are quickly approaching. Smart marketers know the best time to start driving more traffic to your website is a month in advance. Why? Because the closer you get to the biggest shopping season of the year, the more you’re going to pay for advertising.

Tune in to discover some super-digestible tips on preparing and taking advantage of the busiest shopping days of the year.

IN THIS EPISODE, YOU'LL LEARN: How to prepare for Black Friday (BF) and Cyber Monday (CM) Using TikTok for BF Prospecting The best time to launch a Black Friday marketing campaign Why Meta sites are exceptional for running BF and CM retargeting campaigns The future of holiday marketing Are Black Friday deals still effective? Why Google rarely drives results for BF and CM

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://thesocialsavannah.com/ (Thesocialsavannah.com) Savannah's https://www.youtube.com/c/SavannahSanchez (YouTube Channel) Connect with Savannah via https://twitter.com/social_savannah (Twitter ) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Conversion Optimization Superpowers Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics) Reclaim 5-10x More Abandonment Revenue with Retention.Com Trigger 5-10x more browse, product, and cart abandonment Email and SMS flows by unlocking the power of Identity. https://perpetual-traffic.captivate.fm/retention (Retention.com) [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

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What is a "pixel-less" ad campaign? On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Depesh calls PTSD. If you've been running Facebook ads for the last 12 months, you've probably encountered a Pixel-less Traffic System Design (PTSD). This is essentially an ad formula that doesn't need pixel tracking. And when you don't need pixel tracking, iOS14 isn't an issue anymore.

Listen in to learn how you can use a "pixel-less" ad campaign to generate greater control, visibility, and accuracy in your ads - as well as better retarget your ideal clients without necessarily taking them out of Facebook.

IN THIS EPISODE, YOU'LL LEARN: The "pixel-less" ad campaign This week's nugget: How to use Facebook's built-in reporting tool The loss of data as a result of the iOS 14 update A content-first approach to marketing Why you need to stop taking people out of Facebook The best way to learn about ads: spend your own money on ads How to consistently feed the algorithm with good data Depesh's definition of a good ad

Links and Resources: https://www.smcommerce.com/lander-smc43565707 (Smcommerce.com) https://depeshmandalia.com/bpmmethod/ (Depeshmandalia.com) Connect with Depesh on https://www.linkedin.com/in/depeshmandalia/?originalSubdomain=uk (LinkedIn) https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Get Conversion Optimization Superpowers Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics) Reclaim 5-10x More Abandonment Revenue with Retention.Com Trigger 5-10x more browse, product, and cart abandonment Email and SMS flows by unlocking the power of Identity. https://perpetual-traffic.captivate.fm/retention (Retention.com)

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What type of content performs well on TikTok? On today's episode, Ralph and Kasim continue their TikTok for artists discussion with Dana Fitzpatrick from Moxi Group. Dana shares some pretty impressive results from their TikTok ad campaigns. In just two weeks, spending $60 a day, Dana and her team managed to 5X a client's TikTok views from 200,000 to a million. They also used the same strategy to increase another client's followers from 1,000 to 6,000, spending $40 a day.

Listen in to hear Dana break down her TikTok ad campaign strategy and the unique content ideas you can use to blow up on TikTok. Discover why advertising on TikTok is more effective when musicians throw in a mix of organic content and paid ads.

IN THIS EPISODE, YOU'LL LEARN: Why TikTok is perfect for artists How to blow up on TikTok Impact of combining paid and organic content Taking advantage of TikTok's instant page Unique content ideas that work every time The benefits of creating really good content on TikTok What to do when campaigns are not driving intended results

Links and Resources: https://www.themoxigroup.com/ (Themoxigroup.com) Dana's email - Dana@themoxigroup.com https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Test Everything. Get Conversion Optimization Superpowers. Make More Money. Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get Your Toughest Tech Problems Solved! Book a free strategy call and let Outliant solve your toughest tech problems!

Fill our your info and one of our Founders will schedule a call with you. https://perpetual-traffic.captivate.fm/outliant (Outliant)

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What exactly makes TikTok perfect for artists? On today's episode, Ralph and Kasim discuss TikTok for artists with Dana Fitzpatrick from Moxi Group, a full-service social media management and advertising agency. What's interesting about Dana is that she's only been in the TikTok space for less than six months, and she's already driving results for her clients. Whether you're a singer, songwriter, visual artist, or performer, you can use TikTok to launch your visibility and popularity beyond the app. Listen in to learn unique content ideas you can use to blow up on TikTok, get your music discovered by millions of new listeners, and raise your artistic status online.

IN THIS EPISODE, YOU'LL LEARN: Why TikTok is perfect for artists This week's nugget: How to use TikTok hashtags to grow your reach How to promote your music on TikTok Why consistency is the key to TikTok success Understanding TikTok ad targeting dos and don'ts How to use TikTok's Instant Page

Links and Resources: https://www.themoxigroup.com/ (Themoxigroup.com) Dana's email - Dana@themoxigroup.com https://geniusurl.com/ (Geniusurl.com) https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Your Toughest Tech Problems Solved! Book a free strategy call and let Outliant solve your toughest tech problems!

Fill our your info and one of our Founders will schedule a call with you. https://perpetual-traffic.captivate.fm/outliant (Outliant) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Test Everything. Get Conversion Optimization Superpowers. Make More Money. Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics)

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Want to know how to build an exciting personal brand in a few easy, actionable steps? On today's episode, Kasim sits down with former TV personality and serial entrepreneur Willie Robertson to talk about Willie's biggest failures, successes, and the key elements of building a strong personal brand. Willie believes authenticity is the answer to credibility. Gone are the days when people admired a person's "ever-polished" image and over-rehearsed presentation. As a marketer, putting up an ultra-polished persona is the quickest way to lose trust. And people don’t buy from people they don’t trust. Tune in to hear Willie share what Kasim calls the ultimate masterclass to building an authentic personal brand.

IN THIS EPISODE, YOU'LL LEARN: How the Duck Dynasty was born The role of authenticity in personal branding Willie's biggest successes and failures Why you need to embrace the possibility of failure Ways to invite opportunities into your life How to differentiate yourself in a competitive market Side note: how to raise your kids the right way

Links and Resources: https://duckcommander.com/ (Duckcommander.com) https://buckcommander.com/ (Buckcommander.com) Book - https://www.amazon.com/American-Entrepreneur-Fascinating-Stories-Business/dp/0814438598/ref=sr_1_1?crid=35N1990L8DWTN&keywords=American+Entrepreneur&qid=1664771777&qu=eyJxc2MiOiIyLjYwIiwicXNhIjoiMi4zOCIsInFzcCI6IjIuMzAifQ%3D%3D&s=books&sprefix=american+entrepreneur%2Cstripbooks-intl-ship%2C335&sr=1-1 (American Entrepreneur) Connect with Willie onhttps://www.instagram.com/realwilliebosshog/ ( Instagram ) https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get Your Toughest Tech Problems Solved! Book a free strategy call and let Outliant solve your toughest tech problems!

Fill our your info and one of our Founders will schedule a call with you. https://perpetual-traffic.captivate.fm/outliant (Outliant) Test Everything. Get Conversion Optimization Superpowers. Make More Money. Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics)

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What can Duck Dynasty's Willie Robertson teach you about marketing and running a profitable e-commerce brand? On today's episode, Kasim talks to Willie Robertson, the current CEO of the Duck Commander and a TV personality best known for his appearances on the reality TV series Duck Dynasty. The duo met at the Commitment Summit in Costa Rica, where Willie made a massive impression on the audience with his authenticity. Listen in to hear Willie share how he managed to build multiple e-commerce brands, star in a reality series, run a successful business and still have time for family.

IN THIS EPISODE, YOU'LL LEARN: What it's like running multiple businesses This week's nugget: Get into every interaction with a helping mindset Why you need to have the right people in the right roles How to lead with humility and still communicate clear expectations The downside of being a celebrity The future of streaming and the rise of on-demand video How to choose the right opportunities for your brand

Links and Resources: https://duckcommander.com/ (Duckcommander.com) https://buckcommander.com/ (Buckcommander.com) Connect with Willie onhttps://www.instagram.com/realwilliebosshog/ ( Instagram ) https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Your Toughest Tech Problems Solved! Book a free strategy call and let Outliant solve your toughest tech problems!

Fill our your info and one of our Founders will schedule a call with you. https://perpetual-traffic.captivate.fm/outliant (Outliant) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Test Everything. Get Conversion Optimization Superpowers. Make More Money. Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics)

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What can you do right now to improve ad performance on Meta platforms? On today's episode, Ralph and Kasim break down the main takeaway from Meta's Performance Marketing Summit - the Performance 5 framework. The framework is Meta's new set of best practices for marketers wanting to maximize ad performance on Facebook and Instagram. As Ralph explains, Performance 5 aligns with what we've come to expect from Meta over the last decade - more automation and use of AI-powered tools, adoption of more engaging video ads, and a deep focus on measurable results.

Listen in to learn the 5 components of ad success on Meta platforms and why marketers should strongly consider adopting some, if not all, of the aspects of the Performance 5 framework.

IN THIS EPISODE, YOU'LL LEARN: What is Meta's Performance 5? How AI is changing advertising The benefits of diversifying your front-end ad messaging Why you need to check if the Facebook Conversion API is working or not Business results validation In-platform conversion and after-the-click experience Creators for direct response advertising Why Facebook favors ads that run according to their playbooks

Links and Resources: https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable

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What is the future of Meta advertising - and is it time for marketers to start embracing AI? On today's episode, Ralph and Kasim share the main takeaways from the inaugural Meta Performance Marketing Summit. Ralph attended the invite-only event designed for market leaders in the performance marketing space. Everybody seems to believe Meta is in crisis. For the first time ever, the company's growth is slowing down after almost 20 years. So the big question remains, what does all this mean for marketers? As Ralph explains, ad performance is all that matters. And so far, Facebook ads are still driving results. But you have to know Meta's agenda if you are to be successful on their platforms. Listen in as Ralph reveals all the secrets from the Meta Performance Marketing Summit and what marketers can expect from AI-generated ad campaigns.

IN THIS EPISODE, YOU'LL LEARN: The future of Meta advertising This week's nugget: Drive traffic to your website and get people's emails using retention.io The Performance 5 and Facebook advertising success How to ensure your cold outreach is not violating anti-spam laws The core aspects of AI-generated ad campaigns Why Facebook is way better at split testing than Google Facebook and Google favor ads that run according to their playbooks

Links and Resources: https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable

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Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank? In today's episode, host Kasim Aslam sits down with Regina Bellows to continue the discussion on successfully running ads on a limited budget. Regina and her team have discovered a way to essentially trick Google into making a smart shopping campaign inside Performance Max. Kasim believes this is a truly genius way for marketers to maximize ROI for low-budget accounts.

Listen in to learn more about the "the feed only Performance Max campaign" and how marketers can use the hack to make the most out of every ad dollar.

IN THIS EPISODE, YOU'LL LEARN: How to run ads on a limited budget What is a Feed Only Performance Max campaign? How to control your top-of-funnel ad spend Video remarketing ads and why you should use them Conversion tracking and false positives Vanity metrics you should ignore in your campaigns The biggest opportunity for marketing agencies

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.digitalmarketer.com/lab/ (DigitalMarketer Lab) https://www.starterppc.com/ (Starterppc.com) Connect with Regina on https://www.linkedin.com/in/reginabellows/ (LinkedIn) https://www.videocasestory.com/ (Videocasestory.com) https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content) Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable

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Is it possible to run paid ads and drive results on a shoestring budget? On today's episode, host Kasim Aslam sits down with Regina Bellows to discuss one of the most commonly asked questions about Google ads - how to successfully run ads on a limited budget. Regina is the Executive Director at Starter PPC and one of the longest-serving managers at Solutions 8.

Advertising on a limited budget almost sounds contradictory because we have to spend money to make money when it comes to ads. But when you are on a tight budget and don't have a lot of room for experimenting, you need a plan to make the most efficient use of your advertising dollars.

Tune in to learn the exact steps you need to take to set up an ad campaign and drive results when working with a small budget.

IN THIS EPISODE, YOU'LL LEARN: How to run ads on a limited budget This week's nugget: The stair step framework for running ads Biggest mistakes people make with their advertising budgets Google Ads budget & bidding settings for small business Understand why Google ads are not reaching your full daily budget Performance Max campaigns for small businesses

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.digitalmarketer.com/lab/ (DigitalMarketer Lab) https://www.starterppc.com/ (Starterppc.com) Connect with Regina on https://www.linkedin.com/in/reginabellows/ (LinkedIn) https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Imagine what it would be like if your brand could be everywhere all the time. Think of all the marketing power this would give you. On today's episode, Ralph and Kasim continue the discussion on Kasim's "digital herpes" marketing strategy - a term that represents the ability to appear wherever your potential clients are. All Marketers want the same thing: To stay top of mind and connect with their target audience when they are most likely to buy. This is essentially what omnipresence does. You create valuable content and make sure your content shows up everywhere your connected consumers look. But why is this so important? As Kasim explains, when people start looking for information about a particular subject and everything they find has been created by you, you instantly become an authority.

You don't have to settle for market share. Tune in to learn how you can become a key player in your industry and use retargeting ads to follow your target market all over the internet.

IN THIS EPISODE, YOU'LL LEARN: How "digital herpes" can make you omnipresent in 2022 The power of combining ads with omnipresent retargeting Benefits of omnipresence in marketing How to build a super effective remarketing campaign The cost of digital omnipresence Practical ways to come up with new content ideas How to hire content editors that fit your brand needs The first step to developing a content-burning machine

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content)

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What if we told you there was a way to dominate your market across all social channels, and you only needed to invest an hour a week? On today's episode, Ralph and Kasim break down one of Kasim's most effective marketing strategies - "digital herpes." The term represents the ability to appear wherever your potential clients are.

To contract "digital herpes," you need consistency and diversity. You need to appear across all mediums and platforms as often as possible - so much so that people should get tired of seeing your face. But they won't because every time you show up, you come bearing valuable gifts.

Tune in to learn more about Kasim's super effective omnipresence strategy and the benefits of constantly appearing on your potential client's social feed.

IN THIS EPISODE, YOU'LL LEARN: How "digital herpes" can make you omnipresent in 2022 This week's nugget: How to expand into other lucrative markets Content remarketing and tips for success Difference between a thought leader and a vendor The quickest way to become known as an authority How to identify high-quality traffic Fulfill your content marketing plan through content repurposing

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content)

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Apple is rumored to be getting into the paid advertising space. What will their entry mean for Google and Facebook's duopoly? On today's episode, Kasim talks about Apple's potential entry into the advertising game - and why he believes the iOS update is a smokescreen for Apple's advertising ambitions. Facebook and Google have dominated the paid advertising space for far too long. However, their reign of terror is soon coming to an end if the recent iOS update and Apple's lowkey talent acquisition are anything to go by.

Listen in as Kasim explains why he feels Apple's entry into the paid ad space might make advertising affordable, solve the attribution problem, and yield better campaign performances.

IN THIS EPISODE, YOU'LL LEARN: Is Apple getting into the advertising game Why Apple's entry into the ad space is good news for advertisers The attribution problem in online advertising How Apple can leverage the recent iOS update to make an impression in the ad space Comparing ad effectiveness on Google, Facebook, and Apple The current state of paid digital advertising The future of smart bidding and ad auctions How Apple's ad placement will yield better performances

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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What would you do if you lost everything and only had $10,000 to start over? On today's episode, Ralph and Kasim go a little bit off script. Instead of the usual traffic and conversion conversations, the duo talks about a very uncomfortable topic - starting over after losing everything. Losing everything is not a fun thing to contemplate. But for so many people out there, starting over is a sad and unfortunate reality. But as Ralph explains, when you sink to the very bottom, the knowledge and experience you've gained over the years will help you rise stronger than you were before. It won't be easy, but it can be done.

Losing everything is a terrifying question to ponder. In today's episode, Ralph Burns shares the steps he would take if he were to start all over again with only $10,000.

IN THIS EPISODE, YOU'LL LEARN: Where to start after losing everything The Jeff Bezos mindset: Every day we start over Rebuilding starts with focusing on your strongest skills Building your network from scratch Why you need to sell to the people that need you the most To niche or not to niche when starting over A key reason why most businesses fail

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content)

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What do you do when you 4x a customer's booked calls, but the prospects don't show up for the calls? On today's episode, Ralph and Kobi Topaz continue their discussion on how the Tier11 team lowered a customer's acquisition cost by 50% and increased their call volume by 4X. Even with such impressive numbers, the battle was still not over. Prospects were booking calls but not showing up for meetings. This meant that Kobi and his team had to go back in and figure out how they could use data to troubleshoot the campaign. Listen in as Kobi shares the effectiveness of using data, numerous tests, and iterations to improve the performance of your campaigns.

IN THIS EPISODE, YOU'LL LEARN: How long before you start seeing returns from your campaigns Doubling down on ads that work How funnel analytics can increase conversions Test and learn your way to smarter ad campaigns The power of improving just one metric on your campaign Disqualifying and retargeting leads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/ (Tier 11) https://www.linkedin.com/in/kobi-topaz-85547a130/?originalSubdomain=il (Kobi's LinkedIn) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content)

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The Tier11 team successfully lowered a client's cost of acquisition by 50% and increased their call volume by 4X. How did they do it? On today's episode, Ralph welcomes back Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into CBOs, TikTok Ads, and a case study where they lowered a customer's cost for acquisition by 50% and increased their call volume by 4X. It wasn't a fluke, nor was it without a few hiccups. Fortunately, the client was patient and super cooperative. Sometimes you only need to take what's already working and tweak it a little bit to get the intended results. Listen in as Kobi drops knowledge bombs on what it takes to turn around a sinking campaign and get your clients the desired results. IN THIS EPISODE, YOU'LL LEARN: The best way to test campaigns: ABO Vs. CBO TikTok advertising updates How TikTok ads perform on Facebook and Instagram Dealing with clients when your campaigns are barely moving the needle Ways to correct a failing campaign Retargeting ads and doubling down on what's already working The power of plain and simple messaging

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/ (Tier 11) https://www.linkedin.com/in/kobi-topaz-85547a130/?originalSubdomain=il (Kobi's LinkedIn) https://sol8.com/ (Solutions 8 ) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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More economists are becoming convinced that a recession is likely to hit in 2023. But will Google continue to be as resilient to recessions as it was during the Great Recession of 2008 and the Pandemic Recession of 2020? From one who's lived through a recession, Kasim breaks down his predictions of what could happen to Google Ads during one and how you can prepare for it. He also shares his recession survival tips in the hopes to spare Google Ads agencies and advertisers from being caught unprepared in the flood. His survival tips include how you can capture your competition's market share during a recession, the business processes and elements you should and shouldn't cut off, and many more! LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld (virtual conference) May 2-3, 2022) https://sol8.com/ (Solutions 8 ) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld (virtual conference) May 2-3, 2022) https://sol8.com/ (Solutions 8 ) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Want to create killer ads on TikTok? Stop thinking like an advertiser and start behaving like a content creator. On today's episode, Ralph and Kasim continue the TikTok advertising discussion with Savannah Sanchez. The distinct audience targeting and ad development options on TikTok mean that ads on the platform are way ahead of Google and Facebook. And if you're already using Facebook advertising, TikTok's advertising tool will seem fairly straightforward. The even better news is that you don't have to chase followers to get your ads seen on the platform. TikTok prioritizes good content above everything else. Listen in as Savannah shares some of the top-performing TikTok ad templates and pro tips on how to create a TikTok ad that drives engagement and gets you noticed. IN THIS EPISODE, YOU'LL LEARN: Best practices on how to run ads on TikTok All you need to know before you start running ads on TikTok Behavioral targeting and why TikTok users hate ads Creative hooks that work well on TikTok ads Savannah's top 5 TikTok ad templates Understand that TikTok is not for all types of brands The pros and cons of using TikTok's automated creative button How to manage your TikTok ad spend, placements, and targeting

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: www.Thesocialsavannah.com Savannah's https://thesocialsavannah.podia.com/tiktok-course (TikTok Ads Course) Savannah's https://www.youtube.com/c/SavannahSanchez (YouTube Channel) Connect with Savannah via https://twitter.com/social_savannah (Twitter )

OUR PARTNERS: http://getscalable.com/dm (7 Levels of Scale Workbook) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com (Perpetual Traffic)

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!) OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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TikTok advertising is pretty straightforward: Don't make ads - make TikToks. On today's episode, Ralph and Kasim sit down with Savannah Sanchez, a TikTok media buying and Ad creative expert, to talk about advertising on TikTok. The platform is growing like a weed, and according to Savannah, the future of advertising lies on the platform. But what about Google and Facebook? Well, TikTok overtook Google as the number one domain on the internet, and Facebook is not as sexy as it used to be. If you want to succeed on TikTok as a marketer, don't create ads. Users detest ads that disrupt their experience. Solution - creatively embed ads within the content in a way that won't disrupt the fun and enjoyment of Tiktok. Listen in for some intriguing insights on how the TikTok ad algorithm works, what you need to get started on TikTok advertising, and how to create a TikTok ad that gets you noticed. IN THIS EPISODE, YOU'LL LEARN: The foundations of TikTok advertising TikTok is here to stay - advertisers need to take notice How to create ads that get you noticed Differences and similarities between TikTok and Facebook ads How to not get priced out of TikTok TikTok ad placement and optimization How to use TikTok's comment section to drive engagement Mistakes to avoid when creating TikTok ads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://thesocialsavannah.com/ (Thesocialsavannah.com) Savannah's https://thesocialsavannah.podia.com/tiktok-course (TikTok Ads Course) Savannah's https://www.youtube.com/c/SavannahSanchez (YouTube Channel) Connect with Savannah via https://twitter.com/social_savannah (Twitter )

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Did you know you can sell products directly through the social media feed? No purchase journeys, no redirects, a simple click-to-buy option is all you need. Today’s episode comes from our sister podcast, the Digital Marketer. Host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their eCommerce certification—social selling. Social selling allows you to buy in-app (on Facebook, Instagram, etc.) and never even venture to someone’s website. You’re meeting people right where they are, already browsing and shopping. The key is to make it as seamless as possible for customers to checkout directly through social media platforms. Lauren has got her finger on the pulse of the future of eCommerce and says one thing we can do is pay close attention to where the big tech brands are investing. Listen in to learn how you can get in on what Lauren calls “a much more mature social media commerce experience.” Discover why Ralph thinks eCommerce product categorization is an underutilized insight for remarketing. IN THIS EPISODE, YOU’LL LEARN: What is social commerce? Social commerce versus eCommerce The future of selling is social eCommerce product categorization and why it’s so important Why social selling shouldn’t replace your website How Meta is incentivizing these social stores on different platforms Why the U.S. is massively behind on social media trends What kind of data/analytics you’ll have access to in your Meta shop

Connect with Laurenhttps://mongoosemedia.us/ (Mongoose Media) https://www.linkedin.com/in/laurenpetrullo/ (Connect with Lauren on LinkedIn)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:https://sol8.com/ (Solutions 8 ) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Struggling to identify and eliminate click traffic? Kasim and Ralph might have discovered an effective way to stop click farms from taking over your campaigns. In today's episode, Ralph and Kasim sit down to discuss exciting things going on with Google's Performance Max and how you can eliminate click traffic entirely. We all know how destructive bots can be, especially now that they can fill out forms and generate fake leads. Regrettably, fraudsters have gone a step further and now use real humans to conduct their schemes, making them even harder to identify. The good news is, there's something you can do about it. The even better news is that the Google algorithm is on our side on this one. Listen in to learn why Kasim feels the final URL expansion on performance max is the coolest thing ever. Discover how Ralph used the "Kasim Flytrap" to block click traffic completely and how you can do it, too. IN THIS EPISODE, YOU'LL LEARN: How to eliminate spam traffic entirely The final URL expansion and how to use it How to know if you're spending enough money on advertising When and when not to use an agency to run your ads The "Kasim flytrap" and why it's so effective Why low-budget users are struggling with Performance Max Why it's never a good idea to block geographics on your site Ways click traffic can derail your ad campaigns

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Ralph sits down with Maria from the Tier 11 team to talk about how they saved a client's campaign with something called Conversion Architechture! LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://sol8.com/ (Solutions 8 ) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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To build an in-house marketing team or to hire an agency? It doesn't matter. With these top tips, you're guaranteed to work with the top marketing experts in the space right now. On today's episode, Ralph continues the discussion on questions to ask when hiring external agencies or building an internal marketing team. He breaks down the final set of questions that will propel your marketing to the next level and help you recruit a top-shelf team. The best way to grow a business is to ensure you've got the right people in the right seats. So whether you go for an outsourced agency or build an internal team, always go for quality and competence. It doesn't make sense to have the right tools and the right road map, but lack the right talent. Join Ralph as he goes through the key steps to creating a competent marketing team and the questions to ask if you are to avoid the common pitfalls around building a marketing team. IN THIS EPISODE, YOU'LL LEARN: The key questions to ask when building a marketing department from scratch Reactive versus proactive marketing Stats and data on the relationship between CMOs and marketing teams Why the primary job of a CMO is to minimize mistakes The benefits of hiring role-specific specialists How to build a team around your content marketing goals The most important questions to ask when building a marketing team The uninspiring relationship between CMOs and CFOs

Links and Resources: https://tiereleven.com/CMO (The CMO's Guide to Picking the Right Internal Team) https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS:https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and...

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Thinking of hiring a marketing agency, CMO, or building your own internal marketing team but don't know where to start? On today's episode, Ralph tackles a topic that, surprisingly, has never been addressed on Perpetual Traffic - the questions to ask when hiring CMOs, external agencies, or building an internal marketing team. For many entrepreneurs and CEOs, one of the most daunting tasks in all stages of business is building the marketing department. This is primarily because they have three options to choose from: Build an in-house marketing department, outsource to a marketing agency, or hire a CMO. Each option has its pros and cons, and what works for you might not work for another. If you are a little confused about deciding between the three choices, this episode is for you. We discuss the questions to ask when building a marketing department based on the 10 main areas of marketing. IN THIS EPISODE, YOU'LL LEARN: The most important questions to ask when hiring a CMO Why CEOs and business owners are asking more from their CMOs How to help your company scale as a CMO Planning for success and why it's so important Understanding cross-channel traffic and cross-channel communication How to use the customer acquisition path to hire a CMO Avatar research and its impact on revenue and leads How to test creatives and track campaign effectiveness |

Links and Resources: https://tiereleven.com/CMO (The CMO's Guide to Picking the Right Internal Team) https://podcasts.apple.com/us/podcast/a-tech-stack-to-help-you-beat-the-ios-changes/id1022441491?i=1000558350480 (Perpetual Traffic Episode) with Chris Mercer https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)

Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content) Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Kasim and Ralph cover 2 nuggets that every digital advertiser needs! https://tiereleven.com/naming (Download Ralphs Free PDF on Naming!) OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content)

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Is Facebook advertising dead? Can advertisers still take advantage of its over 2 billion active users? On today's episode, Ralph and Kasim break down everything you need to know about Facebook ads and their effectiveness in 2022. The talk about the privacy controversies, what the algorithm used to be capable of, and what the latest iOS update means for Facebook users and advertisers alike. The big question remains, "Is Facebook advertising dead?" Of course not. Advertising on Facebook is alive and well. However, we may need to reshape our expectations and acknowledge that the easy days of running Facebook ads are long gone. But here’s the thing; if you think Facebook is not good for advertising in 2022, it's probably because you're not measuring correctly. Listen in for an insightful conversation as Ralph and Kasim reveal the real reason Facebook ads have stopped working for most marketers, and what you can do about it. IN THIS EPISODE, YOU'LL LEARN: Is Facebook advertising really dead? Why Facebook traffic might be more valuable than it's ever been The future of Facebook advertising Why you need to invest in your ability to track your advertising campaigns How and why to split-test Facebook ads A looming recession's potential impact on advertising Augmented versus virtual reality: Where does the future lie? Why you need to track and measure everything on Facebook ads

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content)

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Is Google a monopoly? If so, how is its market power hurting marketing and advertising agencies? On today's episode, Kasim Aslam describes how Google's monopoly power allows it to weaponize data and charge money for traffic over and above normal auction rates. About a decade ago, bloggers, marketers, and advertisers used to get by on organic traffic and internet advertising. Unfortunately, those days are long gone now that Google gobbles up the vast majority of internet advertising dollars. Google can exert massive influence by controlling how people use the internet — and charge money for traffic however they please. Like any monopoly, Kasim believes it's high times the government regulated them and created an ecosystem that allows other marketing mechanisms to compete. Listen in as Kasim dissects how Google's monopoly is hurting advertising and how The U.S. Justice Department can confront Google's position as the unchallenged giant on the internet. IN THIS EPISODE YOU'LL LEARN: How Google's monopoly is hurting advertising Google's dominance in the advertising space The U.S. Department of Justice's role in squashing Google's dominance Ad rank threshold and what that means Google's tainted Ads pricing framework Why Google ads can and will exceed your daily set budget Why the traffic auction format is an interesting counter to Google's monopoly

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable

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Did you know that a percentage of your ad budget is lost to click fraud? On today's episode, Ralph and Kasim talk about the rise in click farming, how they create problems for PPC advertisers, and what online platforms are doing to take ongoing action against them. You may already know that entire businesses are built around generating fraudulent engagement and traffic on the internet. What you didn't know is that instead of bots, click farms made a significant upgrade, and now we have actual humans clicking ads and signing up for newsletters. Tune in to learn how click farms are wasting your ad budget and what you can do to block fraudulent traffic and keep your website safe from invalid traffic activity. IN THIS EPISODE, YOU'LL LEARN: What are click farms? How can you detect click fraud? What we know about click fraud and what you can do about them Why eCommerce is immune to click fraud Simple ways to build conditional logic in your online forms How to prevent fraudulent traffic from converting into leads Why do businesses use click farms? How to spot fraudulent traffic on your site

OUR PARTNERS:https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://getemails.com/ (Acquire, Engage, Expand, Reactivate - GetEmails) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!! Mentioned in this episode: Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable

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Do you have plans to help your business survive the possibility of recession? If you are a clear-thinking business owner, it would be best to prepare for the worst. On today's episode, Ralph and Kasim talk about the prospect of an impending recession and how marketing agencies can survive — and even thrive during a market downturn. Financial experts are continuously buzzing about the threat of an impending recession. And while time will tell if we're truly headed toward a recession, preparing your business can help ensure your business's survival if things suddenly go south. Join us as we go through strategies you can use to prepare your agency for a recession, stay afloat, and come out stronger if all hell breaks loose. IN THIS EPISODE, YOU'LL LEARN: What is a recession, and can it be a good thing for the economy? Is the recession coming, or we're already in one? What marketers can do to cushion themselves against a recession How to reposition your brand to take advantage of a market downturn The benefits of always having an emergency fund Why you need to bolster existing client relationships during a recession How ramping up your marketing may help you survive a recession

Links and Resources:https://www.youtube.com/user/solutionseight (Solutions8 on YouTube) https://dennis-yu.com/ (Dennis-yu.com)

OUR PARTNERS:https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content) Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable

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You want to get high-quality leads and conversions, but all you’re getting from your Performance Max campaign is fraudulent traffic? It’s actually the most common problem advertisers face when running PMax for lead generation. Here’s why fraudulent traffic is a bigger problem than we thought and how you can fix it for more authentic leads and conversions. You can read about the secret to lessen heavy bot traffic in your lead forms as well as the solutions to the other main problems encountered in PMax for lead generation here: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHI1UDFJNHNkRGdzeDdQenEzVUZwMkFPYndtZ3xBQ3Jtc0trYW9SdWh0R2hsX29lZ0hxbUdzcjN6YXZ4a3pla3djZUdkNE5ibmxYQlZnbllSbmhjSXhxNkF0cGstWHhCcmx2aVVVc1ZrelJ2c2tpZ0VFQWlUaUtWWVV4TnhjMUNEYmc5MmowVDBXVjQwdnNJSHZSdw&q=https%3A%2F%2Fsol8.com%2Fperformance-max-for-lead-generation%2F&v=nXr19dQ6LN4 (https://sol8.com/performance-max-for-...) https://perpetualtraffic.com/better (Give Us Feeback and Get Entered to Win a DigitalMarketer Certification)

OUR PARTNERS:https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://getemails.com/ (Acquire, Engage, Expand, Reactivate - GetEmails) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable

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Listen in to hear Ralph and Kasim's favorite tools to use in their business! OUR PARTNERS:https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://getemails.com/ (Acquire, Engage, Expand, Reactivate - GetEmails) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content)

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Adam Robinson is back with Ralph and Kasim to more about Adam's sneaky but legal way to improve your conversions. https://getemails.com/scalable (Get Adam's Killer Moneyback Offer)OUR PARTNERS:https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://getemails.com/ (Acquire, Engage, Expand, Reactivate - GetEmails) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content) Get a 5x Revenue Guarantee with Get Emails! The Best Way to Grow, Engage, and Reactivate Your First Party Database! Visit https://getemails.com/scalable DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Ralph and Kasim sit down with Adam Robinson of GetEmails.com to talk about a sneaky, but legal way to improve your conversions. https://getemails.com/scalable (Get Adam's Killer Moneyback Offer)OUR PARTNERS:https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!

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Find out more ways to get clients on the wrap-up episode to the interview with Steve Sims! OUR PARTNERS:https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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On this episode, Ralph and Kasim sit down with Steve Sims to talk about how you can get more clients with less leads! OUR PARTNERS:https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!

Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Today’s episode is part 2 of a conversation with John Moran and Nick Miller. John Moran is Senior Strategist at Solutions 8 and Nick Miller is Director of Google Platforms at Tier 11. They share how Google Performance Max is changing their businesses, how there is a reduced focus on ROAS and CTR, and why you should get on board with Google Performance Max as early as possible. Resources Mentionedhttps://support.google.com/google-ads/answer/10724817?hl=en (Google Performance Max ) https://sol8.com/ (Solutions 8) https://perpetualtraffic.com/ (Perpetual Traffic Website) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://twitter.com/perpetualtraf (Follow Perpetual Traffic on Twitter) OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Listen in to this roundtable discussion with the head Google strategists at Tier 11 and Solutions 8!

Our Partnershttps://conversionfanatics.com/ (Conversion Fanatics) https://www.bkacontent.com/perpetual/ (BKA Content) https://sol8.com/ (Solutions 8 - The Best Google Ads Agency In The World ) https://www.digitalmarketer.com/ (DigitalMarketer | Marketing Tools & Training) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Listen in to the second part of the interview with Ryan Levesque where he shares some more quiz funnel success stories -- and also why yours probably hasn't worked yet. Don't forget to join his https://quizfunnel.com/perpetual (Free Quiz Funnel Masterclass)

Resources Mentionedhttps://quizfunnel.com/perpetual (Free Masterclass) https://frontrowdads.com/ (Front Row Dads)

Our Partnershttps://conversionfanatics.com/ (Conversion Fanatics) https://www.bkacontent.com/perpetual/ (BKA Content) https://sol8.com/ (Solutions 8 - The Best Google Ads Agency In The World ) https://www.digitalmarketer.com/ (DigitalMarketer | Marketing Tools & Training)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!

Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Today’s conversation is with internet marketing legend, Ryan Levesque. He’s the founder of the ‘Ask Method’ and shares how the last two decades of marketing has prepared him for this moment. Ryan details how marketers and businesses can respond to the changing digital landscape and also what businesses need to do in order to survive. He also covers how quiz funnels can be a total game changer for businesses looking to get back the ROAS they saw pre-iOS 14. Topics Covered08:25 - Ryan shares an overview of the “Ask Method” and how it works for businesses 12:39 - How the internet is evolving and what “Web 3.0” means for marketers 15:35 - What “Zero-Party” data is and why it’s so important for marketers 23:24 - Why zero-party data makes it easier to have sales conversations 28:14 - Case studies and examples from different industries using the “Ask Method” Resources Mentionedhttps://quizfunnel.com/perpetual (Free Masterclass) https://frontrowdads.com/ (Front Row Dads) Our Partnershttps://conversionfanatics.com/ (Conversion Fanatics) https://www.bkacontent.com/perpetual/ (BKA Content) https://sol8.com/ (Solutions 8 - The Best Google Ads Agency In The World ) https://www.digitalmarketer.com/ (DigitalMarketer | Marketing Tools & Training)

Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Today, we are finishing our episode with John Ainsworth talking about after the click stuff. We talk about the importance of funnels and upsells, especially for course creators - and the DOs and DON'Ts when it comes to post-cart conversions. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://sol8.com/ (Solutions 8 ) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!

Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Would you like to increase your revenue 10-20% in one week (or do you hate money)? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with John Ainsworth, CEO of https://datadrivenmarketing.co/about-us/ (Data Driven Marketing). John’s team works with online course creators who’ve already got a great course and a traffic source and help them optimize that traffic and increase their revenue in an ethical way. They’ve got a list of 8 proven strategies that work for everyone—because they take you back to the basics, the fundamentals. John says it’s shocking how many multi-million dollar companies don’t have these fundamentals in place. Yes, you have to put in the hard work and create something of value—an offer the world wants. “You can’t optimize until you implement,” John says. Then John and his team can help you take it from there. Listen in for some simple, but brilliant, ways to increase your average order value and your long-term value—and ultimately win with your customer. IN THIS EPISODE YOU’LL LEARN: One easy way to increase your revenue 10-20% in one week How to convert more of your email list into buyers Ways to utilize upsells and order bumps to fully monetize your funnel online How to get started if you’re just now launching your first course

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://datadrivenmarketing.co/about-us/ (Data Driven Marketing) https://datadrivenmarketing.co/profit-increase-report/ (courseprofitreport.com) Email John: john@datadrivenmarketing.co https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!

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What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months? On today’s episode, we’re flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at https://tiereleven.com/ (Tier 11) that took a struggling business from $29k/month to $176k/month in revenue in less than half a year. (Download the case study https://tiereleven.com/mastery (here).) Ralph talks about customer acquisition amplification and walks us through the structure of each of the five levels of traffic. But the bottom line, he says, is the creative. “The creative makes the audience. If you match incredible audience and interspace targeting with incredible front end creative and messaging, game over. You own the internet as a marketer. Mix the two together, and it’s online marketing nirvana.” Listen in to find out how to achieve this online marketing nirvana in your own campaigns. IN THIS EPISODE YOU’LL LEARN: How (and why) to set up tracking before you do anything else The key differences at each level of traffic (aka, a funnel marketing masterclass) Why Tier 11 didn’t need to use a third party data tool in this campaign How this case study would change today if they used Google Performance Max

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/mastery (Download the case study) https://tiereleven.com (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets? On today’s episode, co-hosts Ralph Burns and Kasim Aslam talk about the absolute brilliance of Google. For one thing, they don’t have a “face of the company,” so while everyone is out here hating Mark Zuckerberg and turning him into a meme, Google (whoever “Google” is) is more than happy to let him be the villain. Google watched Facebook take the heat for all the iOS 14 privacy updates madness. Then, when everyone was so fatigued that they didn’t even care anymore, Google rolled out Performance Max, the craziest, most invasive, most heavily-targeted tool in the history of the world. It’s literally going to change everything. Listen in for tips on staying on top of what’s new with Google Performance Max and what it means for your business. IN THIS EPISODE YOU’LL LEARN: Why the 30-day attribution window/click to purchase paradigm is obsolete What multi-touchpoint engagement means in practical terms The biggest mistake marketers are making right now with Performance Max 2 new Performance Max features that just rolled out this week

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew (Solutions 8 on YouTube) https://support.google.com/accounts/answer/162744?hl=en (Everything Google Knows About You) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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If you’re getting sick of the Google Performance Max discussion, get over it. Performance Max is the future of all things traffic. On today’s episode, co-hosts Ralph Burns and Kasim Aslam walk us through the three big things they’ve learned from Google Performance Max in the past few months. At this early point in history, most people are not yet running PM. If you are, you’re in a great spot as a pioneer and influencer. It’s tempting to hold all this knowledge close to the vest, the guys say, so they can enjoy the fruits of their labor before the whole world catches on, but they can’t help but share. They (and their clients) are already spending thousands (even millions) of dollars on this platform. It truly changes everything we’ve ever known about traffic. The Golden Rule of Performance Max, Kasim says, is that there are no Golden Rules. Every client, every implementation is so different—and so customizable in the ways that matter. They’re literally learning something new every day. Listen in to find out what Google Performance Max can do for your business or agency. IN THIS EPISODE YOU’LL LEARN: 3 major events in online advertising and marketing that changed the entire game Why you need to stop thinking of Google as a placement platform What you need to know about user-generated content and massive media creation Why Kasim believes the click-to-conversion paradigm is dead

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://sol8.com/ (Solutions 8) https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew (Solutions 8 on YouTube) https://www.linkedin.com/in/nickshackelford/ (Nick Shackelford on LinkedIn) https://konstantkreative.com/ (Konstant Kreative) https://billo.app/ (Billo) https://nlc.com/ (No Limit Creatives) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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When it comes to using bid cap and cost cap in your ad campaigns, how do you balance getting the right customers but also increasing your volume and scaling? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of https://tiereleven.com/ (Tier 11) for a quick look at What’s Working Now: Big Cap/Cost Cap Edition. When do you use bid cap and cost cap strategies in your campaigns? Kobi says they really help with minimizing costs and saving the accounts on horrible days. Their main purpose is to balance things out. He walks us through structuring a campaign and when/how to use cost cap and bid cap to meet your goals. The important thing to remember, he says, is that the algorithm changes every day, so you’ve got to test. “Don’t fall back on what worked millions of years ago in Facebook time.”

Listen in for some helpful tips for optimizing your campaigns while minimizing your costs. IN THIS EPISODE YOU’LL LEARN: The key differences between cost cap and bid cap Two important things you have to have in place before using these strategies How, when, and why to duplicate your campaigns What Facebook is looking for when they rank your ads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/apply-fsa/ (Tier 11) https://www.facebook.com/business/news/maximize-campaign-results-with-cost-cap-bidding (bid cap & cost cap) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Try CallRail Free for 2 Weeks! Find out which marketing campaigns make your phone ring! https://perpetual-traffic.captivate.fm/callrail (Callrail) Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Are you getting similar results with every ad campaign even when you try to switch things up? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of https://tiereleven.com/ (Tier 11) to pick his wicked-ninja brain about ad campaign optimization. The guys don’t go easy on him. They demand that he share knowledge bombs—at least one hack/tip/trick in particular that he really doesn’t want to give away—to earn listeners’ trust. They also ask him very easy questions like: Where is the real source of truth? Apparently, he really is a ninja because he gives some great answers. He also shares his insight and expertise on story-based ads, deep dive avatar research, optimization schedules, and how to get good leads for cheap. Listen in for some knowledge bombs you can apply to your ad campaigns today. IN THIS EPISODE YOU’LL LEARN: Why transformational story video ads work better than anything else on Facebook Where the most helpful avatar data comes from (and how to get it) What you should know about cheap leads, good leads, and impulse leads How to make sure the attribution model on the platform matches the actual numbers

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/apply-fsa/ (Tier 11) https://iangarlic.com/ (Ian Garlic) https://www.northbeam.io/ (Northbeam) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Try CallRail Free for 2 Weeks! Find out which marketing campaigns make your phone ring! https://perpetual-traffic.captivate.fm/callrail (Callrail)

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This hack won a “Wicked Smart” award at a recent War Room Mastermind, so you know it’s got to be good. On today’s “What’s Working Now” episode, host Kasim Aslam shares a brilliant tip for free that a bunch of other entrepreneurs had to pay $35k to hear. Well, that’s a little bit of an exaggeration. Thirty-five grand is the annual fee for a https://www.warroommastermind.com/ (War Room Mastermind) membership (and totally worth the investment, Kasim says). He shared his totally legal hack in a five-minute powerpoint presentation at a recent meeting, and his fellow members were duly impressed. It all started in November 2020 when Youtube came out and said they were going to show ads on all videos. In January 2022, Kasim came up with a wicked smart idea to use that to his decisive advantage. Listen in to hear how you too can pull off an ethical heist of your competitors’ most valuable organic traffic. IN THIS EPISODE YOU’LL LEARN: The biggest thing Kasim has gotten from War Room this year How Kasim’s ad got a 31% view rate and a massive 8-minute average view duration Why Google is still protecting some videos from ads in 2022 Why Kasim’s ad doesn’t qualify as “interruption marketing”

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.warroommastermind.com/ (War Room Mastermind) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content) Try CallRail Free for 2 Weeks! Find out which marketing campaigns make your phone ring! https://perpetual-traffic.captivate.fm/callrail (Callrail)

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What are the biggest challenges facing marketers today, and how can you navigate through/innovate around those challenges? Today’s episode is a replay of Ralph Burns’s guest appearance on the https://podcasts.apple.com/lk/podcast/meta-business-innovation-and-technology-podcast/id1549739140 (Meta Business, Innovation, and Technology podcast) with host Jordan Rogers-Smith. Being on the show was definitely a big honor for Ralph, but—let’s be honest—Meta was lucky to have him. Jordan asked a lot of insightful questions, and Ralph’s answers were brilliant. They talked about everything from attribution and iOS updates to humans vs. technology to the biggest fundamental changes in the Meta platform over the years. Ralph explained why he wouldn’t start a marketing agency in 2022, and reminisced about his first-ever Facebook ad that cost $3000 and got him zero leads or sales. Listen in for an insightful conversation between two really smart guys about the past, present, and future of marketing. IN THIS EPISODE YOU’LL LEARN: Why IG ads didn’t work for Ralph’s agency at first (and why they do now) How technology fits into the future of creative in this ecosystem The easiest way for a business to get started with advertising on Meta 2 things humans still do better than technology

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://podcasts.apple.com/lk/podcast/meta-business-innovation-and-technology-podcast/id1549739140 (Meta Business, Innovation, and Technology podcast) https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Try CallRail Free for 2 Weeks! Find out which marketing campaigns make your phone ring! https://perpetual-traffic.captivate.fm/callrail (Callrail) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content)

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Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change? On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecosystem, so he hasn’t had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he’s re-evaluating the very definition. “Marketers didn’t invent the funnel,” he says. “A funnel is a natural sequence through which a purchasing decision is made. It exists for your product or service in your industry completely independent of you.” The funnel is with your customer. The more you work to understand your customer, your avatar, the more you understand the funnel. Funnels aren’t dead, he says. They’re more important than ever. Listen in to find out more.

IN THIS EPISODE YOU’LL LEARN: How the full funnel marketing approach is built into the fabric of Google’s advertising What Google does with the goal, audiences, and assets you give them Why it’s counterproductive to dictate location to Google How Google Performance Max builds awareness

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Try CallRail Free for 2 Weeks! Find out which marketing campaigns make your phone ring! https://perpetual-traffic.captivate.fm/callrail (Callrail)

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Finding the right people to work for you and with you is one of the most important—and intimidating—parts of running a business. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Shaina Weisinger, CEO and founder of https://repurposehouse.com/ (Repurpose House), to talk about how to hire the right people to grow and scale your business. Shaina started her company because there was a huge market for repurposed content and no one was doing it. But she had been a bottleneck in the past and knew she couldn’t be the one doing all the work this time around. She’d create the processes, the SOPs, make them efficient, document them, and pass the baton. She designed a recurring, replicable model and built her business up from the ground like that. Not only does she have incredible processes for the work her company does, she has well-oiled processes for hiring people to do that work—both domestic and overseas.

Listen in for some practical advice on building systems that work and hiring the right people for each and every job.

IN THIS EPISODE YOU’LL LEARN: Shaina’s step-by-step hiring process (and how she weeds people out) What’s included in the video they require all potential hires to make Which job listing platform works best (and which one to avoid) Pros and cons of hiring talent from overseas (and how to pay fairly)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.shainaweisinger.com/ (ShainaWeisinger.com) https://www.indeed.com/ (Indeed) https://repurposehouse.com/ (Repurpose House) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!

Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Try CallRail Free for 2 Weeks! Find out which marketing campaigns make your phone ring! https://perpetual-traffic.captivate.fm/callrail (Callrail)

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Imagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down once again with Chris Mercer, founder of http://measurementmarketing.io/ (MeasurementMarketing.io). This time he’s got a whole tech stack he’s going to share with us from start to finish, the whole kit and caboodle. Seriously, he’s giving away the farm here. It’s easy to over-complicate things, Mercer says. The skill is to make things simple. How do we keep it simple? Every measurement system has to do 3 things: 1.) Collect information to get answers to questions. 2.) Store that information to access later. And 3.) Build reports on that data. If you don’t know how to measure, all the tools in the world won’t help you. “Measurement is how we listen,” he says. “Marketing is how we respond.”

Listen in as he walks us through the powerful skill of measurement—simple step by simple step.

IN THIS EPISODE YOU’LL LEARN: How to figure out the true traffic sources of your ROAS (when everybody’s claiming it) 3 free (and powerful) Google tools (and how/when to use them) Why customer journeys aren’t one-size-fits-all (and how to choose the right one) How learning measurement can keep you out of jail (literally)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://measurementmarketing.io/perpetual (FREE Measurement Toolbox) from MeasurementMarketing.io http://measurementmarketing.io/youtube (Free Measurement Training on YouTube) https://measurementmarketing.io/ (MeasurementMarketing.io) https://analytics.google.com/analytics/web/provision/#/provision (Google Analytics) https://tagmanager.google.com/#/home (Google Tag Manager) https://marketingplatform.google.com/about/data-studio/?utm_source=google&utm_medium=cpc&utm_campaign=japac-AU-all-en-dr-bkws-all-all-trial-b-dr-1009882&utm_content=text-ad-none-none-DEV_c-CRE_505019811580-ADGP_Hybrid+%7C+BKWS+-+PHR+%7C+Txt+~+Data+Analytics+~+Google+Data+Studio_Data+Studio-KWID_43700065771651843-aud-1596662390334:kwd-191996340734&userloc_9052825-network_g&utm_term=KW_google%20data%20studio&gclid=Cj0KCQjw3v6SBhCsARIsACyrRAnOndyZwp5quSBjlJJvJsRI0NLKlyhqm12zA3MoVh4r7-bWWsbfCEgaAphNEALw_wcB&gclsrc=aw.ds (Google Data Studio) https://perpetualtraffic.com/podcast/episode-376-metas-solutions-architect-shares-how-to-improve-your-campaigns/ (Ep. 376 (all about CAPI Gateway)) https://www.amazon.com/Antifragile-Things-That-Disorder-Incerto/dp/0812979680/ref=sr_1_1?keywords=antifragile+by+nassim+taleb&qid=1650474959&s=books&sprefix=antifragile%2Cstripbooks%2C90&sr=1-1 (Antifragile) (book by Nassim Nicholas Taleb) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

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Antifragile: Things That Gain from Disorder (Incerto)

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The only thing worse than not knowing how you failed is not knowing how you succeeded. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Chris Mercer, founder of http://measurementmarketing.io/ (MeasurementMarketing.io), to talk about getting leads and sales for your business through measurement. Kasim calls Mercer “one of the only non-posers in the attribution/measurement game online, the most important voice in digital marketing right now, and the smartest guy in the space.” The scary thing for marketers, Mercer says, is that every day it’s getting harder to measure. Tech is changing, laws are making it harder, and users don’t want to be measured. But there are still plenty of ways to get around all of that, and MeasurementMarketing.io can help you do it.

Listen in for some helpful tips on figuring out how you got your results, so you know what action to take next.

IN THIS EPISODE YOU’LL LEARN: What you need to know about modeling attribution on Facebook and Google How to work with measurement in a company culture How to take clients from awareness to engagement to completion to measurement Where to get free measurement training

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://measurementmarketing.io/perpetual (FREE Measurement Toolbox) from MeasurementMarketing.io http://measurementmarketing.io/youtube (Free Measurement Training on YouTube) https://measurementmarketing.io/ (MeasurementMarketing.io) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!

Mentioned in this episode: Try CallRail Free for 2 Weeks! Find out which marketing campaigns make your phone ring! https://perpetual-traffic.captivate.fm/callrail (Callrail) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Are you ready to shoot to the top of everybody’s awareness by leveraging someone else’s authority? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down again with the ingenious https://dennis-yu.com/ (Dennis Yu), and he literally creates a mind-blowing ad from start to finish on the show. You can do it too—in just FIVE minutes for just ONE dollar a day with tools that are affordable and easy to use. If you’re trying to drive sales or leads and have no authority, you no longer have any excuse. In Kasim’s words, “Every high end salesperson just got a triple PhD in getting in front of the exact right decision maker.” Dennis’s strategy is a simple, but brilliant, way to build a relationship with integrity—and leverage it to get leads and sales.

Listen in for step-by-step instructions on creating a cross-platform ad with unbelievable reach—in no time.

IN THIS EPISODE YOU’LL LEARN: How to create implied endorsement from respected names in your industry Which platforms Dennis posts his video on (and where it does best) How social signals impact search results (and how to maximize SEO) Which social media platform algorithm is working incredible magic right now

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://adworldconference.com/traffic ($650 discount to AdWorld) (May 2-3, 2022) https://dennis-yu.com/ (dennis-yu.com) https://blitzmetrics.com/ (Blitz Metrics) https://www.linkedin.com/in/dennisyu/ (Connect with Dennis on LinkedIn) dennis@blitzmetrics.com (Dennis answers his own email) https://twitter.com/dennisyu/status/1511021999870517249?s=20&t=WX3-zKhSWglX4Ed4ALizSg (See the video Dennis made during the show) https://www.descript.com/?utm_source=google&utm_medium=paid_search&utm_campaign=16259794211&utm_content=582732157178&utm_device=c&utm_term=brand_exact&gclid=CjwKCAjwo8-SBhAlEiwAopc9W2svOXd3jErtC1dWuEnUwhROONv7BgeH-zZ_DF0OBgMr25uqYnu_JxoC0BAQAvD_BwE (Descript) (video-editing software) & https://www.descript.com/studio-sound (Studio Sound) https://zoom.us/ (Zoom) & https://www.loom.com/?utm_term=loom_e&utm_campaign=US_GS_Brand_Phrase_Exact&utm_source=adwords&utm_medium=ppc&utm_content=&hsa_acc=4481576800&hsa_cam=15507659439&hsa_grp=134743398910&hsa_ad=567960631368&hsa_src=g&hsa_tgt=aud-1210595011129:kwd-41804546&hsa_kw=loom&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gclid=CjwKCAjw6dmSBhBkEiwA_W-EoFzmmHCbBglMq4fMBD5LvtSsV7LjW6Y5uKUu1UkytGbobo4MCIV0aRoCnJ4QAvD_BwE (Loom) http://onlinejobs.ph/ (Get a VA in the Philippines) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on...

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This prolific content creator has been coming up with evergreen marketing strategies for 25 years. And he literally gives them away for free.

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat with Dennis Yu, founder of https://blitzmetrics.com/ (Blitz Metrics) and the most generous marketer in the world (according to Kasim). Dennis gives away content like “grannies handing out Costco samples.” When Kasim was an infant in the digital marketing world, Dennis spent an hour on the phone with him and showered him with free, life-changing advice. And he shares something with PT listeners that he’s never shared before—his secret to creating high-authority, meaningful, well-produced, prolific content with important people, without taking up a ton of time.

Listen in for some powerful strategies that could literally change the way you do marketing.

IN THIS EPISODE YOU’LL LEARN: Tips for creating 15-second and 1-minute video clips you can use forever Cheap/free tools that make content creation/editing a piece of cake Dennis’s trick for getting your dream clients to reach out to you Ideas for using everyday content in extraordinary ways

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://adworldconference.com/traffic ($650 discount to AdWorld) (May 2-3, 2022) https://dennis-yu.com/ (dennis-yu.com) https://blitzmetrics.com/ (Blitz Metrics) https://www.linkedin.com/in/dennisyu/ (Connect with Dennis on LinkedIn) dennis@blitzmetrics.com (Dennis answers his own email) https://www.descript.com/?utm_source=google&utm_medium=paid_search&utm_campaign=16259794211&utm_content=582732157178&utm_device=c&utm_term=brand_exact&gclid=CjwKCAjwo8-SBhAlEiwAopc9W2svOXd3jErtC1dWuEnUwhROONv7BgeH-zZ_DF0OBgMr25uqYnu_JxoC0BAQAvD_BwE (Descript) (video-editing software) https://www.jasper.ai/free-trial?adgroupid=124949426633&campaignid=13479856294&utm_source=google&utm_term=jasper&utm_content=527283671699&gclid=CjwKCAjwo8-SBhAlEiwAopc9W-k-BfarflZ2r8I2MUqbD1yDJC_6D3JPqSZiUYBOQuAUhE9j0UVZCRoCNV0QAvD_BwE (Jasper) (AI copywriter) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Try CallRail Free for 2 Weeks! Find out which marketing campaigns make your phone ring! https://perpetual-traffic.captivate.fm/callrail (Callrail) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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What if you could combine great messaging with great audiences in a virtual nirvana of social ads with stunning results?

On today’s episode, Ralph Burns walks co-host Kasim Aslam through the Creative Lab deep dive research the http://tiereleven.com (Tier 11) team uses to acquire ideal customers at top of funnel. This deep dive includes looking at 16 sources of data to create messaging and avatars, which becomes the foundation for how they create ad copy, images, videos, and scripts. They’re not just on a quest to uncover an avatar’s demographics and interests. They want to know them intimately. What are they thinking? What are their deepest fears? Their greatest desires? What transformation do they crave? “I don’t think you deserve to market to anybody if you don’t truly love them,” Kasim says. “And the way to fall in love with somebody is to get to know them.”

Listen in for a masterclass on knowing your ideal customer on a deep level—and convincing them that the transformation they want is attainable.

IN THIS EPISODE YOU’LL LEARN: How to use a proven, formulaic system for approaching cold traffic on Facebook Why (and how) the diagnose-prescribe-implement-iterate model works Ways to determine which asset in the 5-level system to use first How to build a bridge for the customer between the before and after state

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld (virtual conference) May 2-3, 2022) https://tiereleven.com/ (Tier 11) (see Customer Acquisition Amplification graphic on homepage) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Try CallRail Free for 2 Weeks! Find out which marketing campaigns make your phone ring! https://perpetual-traffic.captivate.fm/callrail (Callrail) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This Facebook Ad agency just crushed the iOS update like it didn’t even happen and got amazing results for a customer. How in the heck did they do it?

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to talk about Facebook advertising as part of a much larger ecosystem. Just when people were afraid Facebook ads might be dead, NOPE. (If you’re new here, Kasim owns a https://sol8.com/ (Google Ads agency), and Ralph owns a https://tiereleven.com/ (Facebook Ad agency).) Both co-hosts are speaking at https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld) next month, and Ralph will be sharing three recent case studies where companies have gotten huge numbers with Facebook ads. Now they’re folding in more channels and continuing to scale. We get a sneak peek at one of the case studies in this episode. These are exciting times in the ad space.

Listen in as Ralph shares some valuable insights from a successful campaign that you can apply to your own.

IN THIS EPISODE YOU’LL LEARN: How (and why) you should be using Wicked Reports in your ad agency Why Ralph, the Facebook guy, is excited about Google Performance Max Why attribution is an impossible puzzle to solve (and why you can’t ignore it) What stats Kasim cares about (and why cost per lead isn’t one of them)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld (virtual conference) May 2-3, 2022) https://tiereleven.com/ (Tier 11) https://sol8.com/ (Solutions 8) https://www.wickedreports.com/get-wicked-demo?wickedsource=google&wickedid=Cj0KCQjwxtSSBhDYARIsAEn0thSi2TW8oHFCSF1n3IviyJfgLovx8IXQ-Q_9pqB0ozoipgIVwGlNedcaAvSuEALw_wcB&wickedid=540663093287&wv=3.1&gclid=Cj0KCQjwxtSSBhDYARIsAEn0thSi2TW8oHFCSF1n3IviyJfgLovx8IXQ-Q_9pqB0ozoipgIVwGlNedcaAvSuEALw_wcB (Wicked Reports) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Try CallRail Free for 2 Weeks! Find out which marketing campaigns make your phone ring! https://perpetual-traffic.captivate.fm/callrail (Callrail)

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On today’s episode, Ralph gets interviewed by Jeff Mask about Ralph's new book, https://www.amazon.com/Virtual-Boss-practical-masterfully-managing/dp/0578903776/ref=sr_1_1?crid=PAC2UVWCL4OK&keywords=virtual+boss+ralph+burns&qid=1646928845&s=books&sprefix=virtual+boss+ralph+burns%2Cstripbooks%2C83&sr=1-1 (Virtual Boss). The guys geek out over human psychology together, talk about building trust and getting the most out of your team, and dig deep into what truly makes a leader great. https://link.chtbl.com/readytolead?sid=pt-feed-drop (Listen to the Ready to Lead Podcast)

Listen in for some encouragement and advice from a long-time (and well-respected) virtual leader.

IN THIS EPISODE YOU’LL LEARN: What leaders need to know about human psychology Tips for transitioning from in-person to virtual leadership How constructive reprimands can actually build trust Why emojis are key to Ralph’s company being a virtual organization

LINKS AND RESOURCES: https://www.amazon.com/Virtual-Boss-practical-masterfully-managing/dp/0578903776/ref=sr_1_1?crid=PAC2UVWCL4OK&keywords=virtual+boss+ralph+burns&qid=1646928845&s=books&sprefix=virtual+boss+ralph+burns%2Cstripbooks%2C83&sr=1-1 (Virtual Boss) (Ralph’s new book) https://perpetualtraffic.com/ (Perpetual Traffic podcast) https://tiereleven.com/ (Tier 11) https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357/ref=sr_1_1?crid=EEI9A8PJL6KF&keywords=4+hour+work+week&qid=1647012401&s=books&sprefix=4+hour%2Cstripbooks%2C118&sr=1-1 (The 4-Hour Workweek) https://www.amazon.com/Motive-Leaders-Abdicate-Important-Responsibilities/dp/1119600456/ref=sr_1_1?keywords=the+motive+patrick+lencioni&qid=1647012767&s=books&sprefix=the+motive+p%2Cstripbooks%2C89&sr=1-1 (The Motive)

OTHER SHOWS YOU MIGHT ENJOY: https://businesslunchpodcast.com/ (Business Lunch) with Roland Frasier and Ryan Deiss https://www.digitalmarketer.com/podcast/perpetual-traffic/ (Perpetual Traffic) with Ralph Burns and Kasim Aslam https://www.digitalmarketer.com/podcast/digitalmarketer/ (DigitalMarketer Podcast) with Mark de Grasse and Mandy McEwen

Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Try CallRail Free for 2 Weeks! Find out which marketing campaigns make your phone ring! https://perpetual-traffic.captivate.fm/callrail (Callrail)

The Motive: Why So Many Leaders Abdicate Their Most Important Responsibilities (J-B Lencioni Series)

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As advertisers, iOS updates rocked our world this past year, and while Facebook took the fall, it was Google after all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat about the one thing that’s going to change everything: Google Performance Max. Kasim, who is very careful with words after being accused of hyperbole, says, “This is a gift from the gods we’ve been given here.” He says that, in order to use Performance Max to its full capacity, you have to understand what Google really is. It’s not just a search engine. Google knows it all. What questions you have, what your knowledge gaps are, what you do on every website you visit, what you write in your emails. ALL OF IT. And, for the first time ever, they’re letting us use what they know to run our ad campaigns. It’s a complete and total paradigm shift. Listen in for some knowledge bombs that are going to blow your mind. IN THIS EPISODE YOU’LL LEARN: What goes in the very specific “bucket” Google asks you to fill How Google dynamically & algorithmically determines purchase paths Why Facebook advertisers have an advantage when it comes to Performance Max Why Google’s 500-touchpoint paradigm means you have to up your content game

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld (virtual conference) May 2-3, 2022) https://www.youtube.com/watch?v=oXoFn7dUvL8 (Kasim’s Performance Max YouTube video) https://sol8.com/ (Solutions 8 ) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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What in the heck is the metaverse really, and why, how, and when will it matter to advertisers? On today’s episode, host Kasim Aslam sits down again with Meta Solutions Architect, Owen Felsinger to talk about the metaverse. There’s a lot of chatter out there about what the metaverse actually is, and the concept and definition will continue to evolve. As Owen describes it, the metaverse is an open world where you can build whatever you want and communicate with people everywhere. And it will grow to incorporate input from companies around the globe who are all going to build separate, competing parts of the infrastructure. What excites Kasim is that, from an advertiser’s perspective, it’s going to be a complete change of context. And the little guy—the smaller businesses—will have a world of new opportunities open up for them. Listen in to hear what some of those opportunities might be—and when we can expect them to materialize. IN THIS EPISODE YOU’LL LEARN: The pros and cons of being “first to market” in the metaverse What effect the iOS 14 update had on the release of the metaverse What impact AR and VR will have on the future of advertising (and life in general) How the metaverse will allow small advertisers to become pioneers

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld (virtual conference) May 2-3, 2022) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

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It’s not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out? And what knowledge do you need in order to utilize these tools in the most optimal way possible? In other fun news, Ralph and Kasim are both speaking at https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld) in May! Get your tickets TODAY! Listen in for some valuable insight and helpful tips from a real-life Metamate (yes, this is what the company is officially calling its employees now). IN THIS EPISODE YOU’LL LEARN: How long it will take your business to get CAPI Gateway up and running smoothly What this next round of privacy changes could mean for your business What you need to know about event match quality and first party data layering How to use Meta’s Conversion Lift and why it’s so valuable

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld (virtual conference) May 2-3, 2022) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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If you’re running Google ads, you need to get on board with Performance Max immediately. On today’s episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at https://sol8.com/ (Solutions 8), to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don’t need an agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can’t set it and forget it. John walks us through some sample campaigns, and the duo discusses everything from audience sculpting to customer matching to a hidden gem that’s just been made public. Google Performance Max is the future. The time to get started is now. Listen in to get a jump start on this “beast” that’s already taking names and is going to “evolve into so much more.” IN THIS EPISODE YOU’LL LEARN: What experience/know-how you need to run Performance Max without an agency What the New Customer Acquisition feature means (and how to use it) What will happen when Performance Max takes over Smart Shopping on June 30 Why you absolutely shouldn’t use Performance Max without videos ready to go

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.youtube.com/watch?v=oXoFn7dUvL8 (Kasim and John on YouTube) https://sol8.com/ (Solutions 8) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe toPerpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
Learn how bots can automate your lead flow from BotBuilders
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe toPerpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Google Smart Shopping was revolutionary, but this new change Google just made? It’s everything Smart Shopping should have been and more. In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at https://sol8.com/ (Solutions 8) and the smartest Google Ads guy on the planet. They’re talking about the biggest change to the Google Ads dashboard/ecosystem/mechanism in the history of ever—Google Performance Max. “Usually, when Google makes a change,” Kasim admits, “we whine and moan. This is different. Google has actually given us the most powerful marketing tool we’ve ever seen.” It’s evergreen. It’s omnichannel. It gives advertisers analytical details on an unprecedented level. It’s a roadmap to success. “It’s all the things.” Listen in as Kasim and John (mostly John) break down how the rollout of Google Performance Max has severely changed the game—in all the very best ways. IN THIS EPISODE YOU’LL LEARN: What it means for your campaign to have truly unlimited asset groups How to manipulate the types of leads created in Performance Max What you get in your weekly Trends Analysis update (and how to read it) Everything you need to know about search categories and audience segmentation

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://sol8.com/ (Solutions 8) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

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Google Smart Shopping was revolutionary, but this new change Google just made? It’s everything Smart Shopping should have been and more.

In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8 and the smartest Google Ads guy on the planet. They’re talking about the biggest change to the Google Ads dashboard/ecosystem/mechanism in the history of ever—Google Performance Max. “Usually, when Google makes a change,” Kasim admits, “we whine and moan. This is different. Google has actually given us the most powerful marketing tool we’ve ever seen.” It’s evergreen. It’s omnichannel. It gives advertisers analytical details on an unprecedented level. It’s a roadmap to success. “It’s all the things.”

Listen in as Kasim and John (mostly John) break down how the rollout of Google Performance Max has severely changed the game—in all the very best ways.

IN THIS EPISODE YOU’LL LEARN:

What it means for your campaign to have truly unlimited asset groups
How to manipulate the types of leads created in Performance Max
What you get in your weekly Trends Analysis update (and how to read it)
Everything you need to know about search categories and audience segmentation

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Solutions 8
Perpetual Traffic Survey
Perpetual Traffic podcast
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
Learn how bots can automate your lead flow from BotBuilders
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Don’t you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it’s going to take years to grow your channel at the rate you’re going? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner of http://viewability.co.uk/ (Viewability), to talk about getting the absolute most out of your YouTube channel. What if you could get more eyeballs on content you’ve already created and shortcut that exhausting process of building your subscriber count? What if you could spend as little as $5 a day to grow your audience, build brand recognition, and get engagement? The key is to optimize for retention, Tom says, not leads and sales. But those things will come too as you get more subscribers. Listen in as Tom shares some proven strategies for growing your YouTube channel with paid ads. IN THIS EPISODE YOU’LL LEARN: 3 factors to consider when choosing a video to put paid ads behind How and why to optimize your YouTube videos for retention (not leads/sales) What formula works best for thumbnails Why the 90-second mark and 7-minute mark are so important

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://adbuyers.com/pt (Tom’s Special Offer for PT Listeners) https://www.viewability.co.uk/ (Viewability) (Tom’s company) http://tombreeze.com/ (TomBreeze.com) https://perpetualtraffic.com/podcast/4-ps-of-youtube-advertising-part-one/ (Ep. 24: 4 P’s of YouTube Advertising (Part 1)) https://www.youtube.com/watch?v=Bd7g_pnAUtk (Kasim with his coach Uzair on YouTube) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

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Don’t you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it’s going to take years to grow your channel at the rate you’re going?

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner of Viewability, to talk about getting the absolute most out of your YouTube channel. What if you could get more eyeballs on content you’ve already created and shortcut that exhausting process of building your subscriber count? What if you could spend as little as $5 a day to grow your audience, build brand recognition, and get engagement? The key is to optimize for retention, Tom says, not leads and sales. But those things will come too as you get more subscribers.

Listen in as Tom shares some proven strategies for growing your YouTube channel with paid ads.

IN THIS EPISODE YOU’LL LEARN:

3 factors to consider when choosing a video to put paid ads behind
How and why to optimize your YouTube videos for retention (not leads/sales)
What formula works best for thumbnails
Why the 90-second mark and 7-minute mark are so important

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tom’s Special Offer for PT Listeners
Viewability (Tom’s company)
TomBreeze.com
Ep. 24: 4 P’s of YouTube Advertising (Part 1)
Kasim with his coach Uzair on YouTube
Perpetual Traffic Survey
Perpetual Traffic podcast
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
Learn how bots can automate your lead flow from BotBuilders
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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OUR PARTNERS:https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

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OUR PARTNERS: * Get a Free Month of Blogs from BKA Content * Get a Free book on how to optimize your website Conversion Fanatics * Learn how bots can automate your lead flow from BotBuilders * 7 Levels of Scale workbook * Get Roland’s book, Zero Down, FREE * Find out your Leadership Trust Score at Ready to Lead. * Register for our free Founders Board workshop

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LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there’s a way to get huge advertising wins on this platform. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with AJ Wilcox, founder of https://b2linked.com/ (B2Linked), a LinkedIn ad agency. Ralph calls AJ the Paul McCartney of LinkedIn, and Kasim says he’s not only the smartest LinkedIn advertiser he knows, but the most honest traffic manager he’s talked to in a long time. AJ is truly excited about LinkedIn’s advertising potential, but he’s transparent about the high costs and why some things just don’t work on the platform. The fact that LinkedIn is the most underappreciated social network out there makes it powerful. The real magic in LinkedIn advertising is in the targeting, AJ says. The lead quality is incredible. Listen in to see if LinkedIn ads are a good fit for your company and how to maximize your presence on the platform. IN THIS EPISODE YOU’LL LEARN: Why only 4% of LinkedIn users are actually posting and how that works in your favor How comments, likes, and shares affect LinkedIn’s algorithm How to feed Bing interest data into LinkedIn (and why you’d want to) Why targeting is so specific and lead quality is so high on LinkedIn

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://b2linked.com/checklist/ (FREE LinkedIn Ads Startup Checklist) https://b2linked.com/ (B2Linked.com) https://www.linkedin.com/in/wilcoxaj/ (Follow/Connect with AJ on LinkedIn) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there’s a way to get huge advertising wins on this platform.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with AJ Wilcox, founder of B2Linked, a LinkedIn ad agency. Ralph calls AJ the Paul McCartney of LinkedIn, and Kasim says he’s not only the smartest LinkedIn advertiser he knows, but the most honest traffic manager he’s talked to in a long time. AJ is truly excited about LinkedIn’s advertising potential, but he’s transparent about the high costs and why some things just don’t work on the platform. The fact that LinkedIn is the most underappreciated social network out there makes it powerful. The real magic in LinkedIn advertising is in the targeting, AJ says. The lead quality is incredible.

Listen in to see if LinkedIn ads are a good fit for your company and how to maximize your presence on the platform.

IN THIS EPISODE YOU’LL LEARN:

Why only 4% of LinkedIn users are actually posting and how that works in your favor
How comments, likes, and shares affect LinkedIn’s algorithm
How to feed Bing interest data into LinkedIn (and why you’d want to)
Why targeting is so specific and lead quality is so high on LinkedIn

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

FREE LinkedIn Ads Startup Checklist
B2Linked.com
Follow/Connect with AJ on LinkedIn
Perpetual Traffic Survey
Perpetual Traffic podcast
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
Learn how bots can automate your lead flow from BotBuilders
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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When Google makes another big change, it’s human nature for marketers and ad agencies to panic, but it’s actually going to be okay. In today’s episode, host Kasim Aslam sits down with his business partner and unchallenged Google Expert of the Universe, John Moran, to talk about the future of Google Ads. And what exactly is the future of Google Ads? Performance Max. How do we know this? Well, partially, because last summer, Google decided it was so. Performance Max is one campaign that uses all 6 channels of Google: Search, YouTube, Shopping, GSP, Discovery, and Display. John has 25 Performance Max ad campaigns running right now, and honestly? He seems to know more about them than Google does. And he shares his brilliant insights with the rest of us. Listen in to see how John finishes this sentence. “Performance Max is the future. However…” IN THIS EPISODE YOU’LL LEARN: What dictates which of your campaign ads are shown on which networks How to run high-bar supplementary campaigns Pros/cons of the four bidding strategies Performance Max can use How to protect your legacy campaigns while still utilizing Performance Max

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://support.google.com/google-ads/answer/10724896?hl=en (Create a Performance Max campaign) (from Google) http://sol8.com/ (Solutions 8) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

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When Google makes another big change, it’s human nature for marketers and ad agencies to panic, but it’s actually going to be okay.

In today’s episode, host Kasim Aslam sits down with his business partner and unchallenged Google Expert of the Universe, John Moran, to talk about the future of Google Ads. And what exactly is the future of Google Ads? Performance Max. How do we know this? Well, partially, because last summer, Google decided it was so. Performance Max is one campaign that uses all 6 channels of Google: Search, YouTube, Shopping, GSP, Discovery, and Display. John has 25 Performance Max ad campaigns running right now, and honestly? He seems to know more about them than Google does. And he shares his brilliant insights with the rest of us.

Listen in to see how John finishes this sentence. “Performance Max is the future. However…”

IN THIS EPISODE YOU’LL LEARN:

What dictates which of your campaign ads are shown on which networks
How to run high-bar supplementary campaigns
Pros/cons of the four bidding strategies Performance Max can use
How to protect your legacy campaigns while still utilizing Performance Max

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Create a Performance Max campaign (from Google)
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic podcast
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
Learn how bots can automate your lead flow from BotBuilders
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Do YouTube ads beat the ads on every other platform every single time? That’s the bold claim today’s guest makes. In this episode, host Kasim Aslam sits down with “the world authority on YouTube, foremost thought leader on omni-channel marketing, and really sharp cat” https://www.youtube.com/c/AlericHeckYT (Aleric Heck). Brutally honest Kasim admits he didn’t like Aleric at first, but he was just jealous. Aleric is a genius, but he’s also a really likable guy and won Kasim’s heart. At the ripe old age of 12, Aleric started making YouTube videos teaching people how to use the apps on their iPhones. That YouTube channel paid his way through college and now funds his entire lifestyle. The man knows his way around this platform like nobody else, and he shares some very valuable advice. Listen in for Aleric’s answer to Kasim’s big question: Is the golden age of YouTube dead? IN THIS EPISODE YOU’LL LEARN: Tips for optimizing your ad campaigns off qualified leads, not any old leads Why (and how) to use 3D laser-focused layered targeting strategies Aleric’s expert opinion on advertising on each of the other social media channels Why NOW is the time to stake your claim on YouTube

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.youtube.com/c/AlericHeckYT (Aleric Heck on YouTube) Connect with https://www.facebook.com/AlericHeck (Aleric on Facebook) Follow http://instagram.com/alericheck (Aleric on IG) https://www.youtube.com/c/AppFind (AppFind on YouTube) https://www.adoutreach.com/apply?utm_campaign=15110558097&utm_source=s&utm_medium=cpc&utm_content=&utm_term=adoutreach&ad_id=557342228085&seg_aprod=&utm_term=adoutreach&utm_campaign=Jan+22+%7C+Team+%7C+Hot+%7C+Apply-Tank+Page+%7C+EM%2BPM+KWs+%7C+Branded&utm_source=adwords&utm_medium=ppc&hsa_acc=9408680352&hsa_cam=15110558097&hsa_grp=130033914238&hsa_ad=557342228085&hsa_src=s&hsa_tgt=kwd-468208128717&hsa_kw=adoutreach&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQiAjc2QBhDgARIsAMc3SqSsEYh1oJgLcrCVeF46qn61a9l8Hi69NCTFNkysnMiBTr3a9bjbLfYaAtFfEALw_wcB (AdOutreach) https://www.keywordsearch.com/ (keywordsearch.com) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket....

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Do YouTube ads beat the ads on every other platform every single time? That’s the bold claim today’s guest makes.

In this episode, host Kasim Aslam sits down with “the world authority on YouTube, foremost thought leader on omni-channel marketing, and really sharp cat” Aleric Heck. Brutally honest Kasim admits he didn’t like Aleric at first, but he was just jealous. Aleric is a genius, but he’s also a really likable guy and won Kasim’s heart. At the ripe old age of 12, Aleric started making YouTube videos teaching people how to use the apps on their iPhones. That YouTube channel paid his way through college and now funds his entire lifestyle. The man knows his way around this platform like nobody else, and he shares some very valuable advice.

Listen in for Aleric’s answer to Kasim’s big question: Is the golden age of YouTube dead?

IN THIS EPISODE YOU’LL LEARN:

Tips for optimizing your ad campaigns off qualified leads, not any old leads
Why (and how) to use 3D laser-focused layered targeting strategies
Aleric’s expert opinion on advertising on each of the other social media channels
Why NOW is the time to stake your claim on YouTube

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Aleric Heck on YouTube
Connect with Aleric on Facebook
Follow Aleric on IG
AppFind on YouTube
AdOutreach
keywordsearch.com
Perpetual Traffic Survey
Perpetual Traffic podcast
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
Learn how bots can automate your lead flow from BotBuilders
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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It’s human nature to freak out every time another change happens in the internet advertising world, but this time you really don’t need to. Trust us. In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at https://sol8.com/ (Solutions 8) and “smartest Google Ads guy in the whole wide world.” John is actually excited about this new Google change which means everything is going to be okay. FLoC (Federated Learning of Cohorts) was Google’s web tracking answer to the iOS privacy updates, but now they’ve killed FLoC and introduced Topics. Why? How? What’s the difference? What does this mean for advertisers? And when are things going to stop changing for a hot second? Listen in as Kasim and John answer all the questions you have, and a few you never even thought to ask. IN THIS EPISODE YOU’LL LEARN: The key differences between FLoC and Topics (and why you need to know) What this change means for companies with long sales cycles Why 3 topics and why 3 weeks? How to start experimenting in the Topics section of Google ads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://sol8.com/ (Solutions 8) https://blog.google/products/chrome/get-know-new-topics-api-privacy-sandbox/ (Google announces Topics) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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It’s human nature to freak out every time another change happens in the internet advertising world, but this time you really don’t need to. Trust us.

In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and “smartest Google Ads guy in the whole wide world.” John is actually excited about this new Google change which means everything is going to be okay. FLoC (Federated Learning of Cohorts) was Google’s web tracking answer to the iOS privacy updates, but now they’ve killed FLoC and introduced Topics. Why? How? What’s the difference? What does this mean for advertisers? And when are things going to stop changing for a hot second?

Listen in as Kasim and John answer all the questions you have, and a few you never even thought to ask.

IN THIS EPISODE YOU’LL LEARN:

The key differences between FLoC and Topics (and why you need to know)
What this change means for companies with long sales cycles
Why 3 topics and why 3 weeks?
How to start experimenting in the Topics section of Google ads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Solutions 8
Google announces Topics
Perpetual Traffic Survey
Perpetual Traffic podcast
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
Learn how bots can automate your lead flow from BotBuilders
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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When done right, influencer marketing can move the needle exponentially for your brand. In today’s episode, host Kasim Aslam sits down with Justin Kline, co-founder of http://markerly.com/ (Markerly), an agency that helps companies leverage influencer marketing to make their brand more human. Kasim admits that he’s been skeptical about influencer marketing as a traffic source and challenges Justin to change his mind. (Spoiler: Justin changes Kasim’s mind.) Influencer marketing is all about your level of persuasiveness—how many people you can get to know, like, and trust you. Then your audience becomes very valuable to a brand that wants to reach them. Listen in to hear some great strategies for finding the right influencers at the right time for the right price to help you scale your brand. IN THIS EPISODE YOU’LL LEARN: What big influencer marketing mistakes brands commonly make Why influencer marketing is superior to retargeting How to figure out which influencers are the best fit for your brand Why you need both great content and more eyeballs (and how to get it all)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://hellojustinkline.com/ (hellojustinkline.com) http://markerly.com/ (markerly.com) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Follow https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

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When done right, influencer marketing can move the needle exponentially for your brand.

In today’s episode, host Kasim Aslam sits down with Justin Kline, co-founder of Markerly, an agency that helps companies leverage influencer marketing to make their brand more human. Kasim admits that he’s been skeptical about influencer marketing as a traffic source and challenges Justin to change his mind. (Spoiler: Justin changes Kasim’s mind.) Influencer marketing is all about your level of persuasiveness—how many people you can get to know, like, and trust you. Then your audience becomes very valuable to a brand that wants to reach them.

Listen in to hear some great strategies for finding the right influencers at the right time for the right price to help you scale your brand.

IN THIS EPISODE YOU’LL LEARN:

What big influencer marketing mistakes brands commonly make
Why influencer marketing is superior to retargeting
How to figure out which influencers are the best fit for your brand
Why you need both great content and more eyeballs (and how to get it all)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

hellojustinkline.com
markerly.com
Perpetual Traffic Survey
Follow Perpetual Traffic on Twitter
Follow Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
Learn how bots can automate your lead flow from BotBuilders
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Prior to the iOS update, it was easy to compare your ad performance on Facebook and Instagram. Now you’ve got to get creative. If you missed Part 1 of co-hosts Ralph Burns and Kasim Aslam’s discussion with http://tiereleven.com/ (Tier 11)’s Angela Ponsford, check that out first. In today’s episode, the trio continues their chat about Instagram advertising and what you need to know to get the best results possible on this platform. They talk about the merger between paid and organic ads—and the inescapable fact that IG reels aren’t going anywhere. You absolutely need to utilize them if you want to stay relevant. Stop trying to hack the algorithm, Kasim says, and just play the game. Listen in for some tips on building community and engaging your audience on Instagram in some new (and not that scary) ways. IN THIS EPISODE YOU’LL LEARN: How to create a specific audience and boost small bits of content only to them Why paid ads by themselves don’t work on Instagram How to set up conversation starters in your Instagram DMs with Minichat Why you should play the IG game instead of trying to hack it (and how to do it)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://tiereleven.com/ (Tier 11) https://manychat.com/ (Manychat) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Prior to the iOS update, it was easy to compare your ad performance on Facebook and Instagram. Now you’ve got to get creative.

If you missed Part 1 of co-hosts Ralph Burns and Kasim Aslam’s discussion with Tier 11’s Angela Ponsford, check that out first. In today’s episode, the trio continues their chat about Instagram advertising and what you need to know to get the best results possible on this platform. They talk about the merger between paid and organic ads—and the inescapable fact that IG reels aren’t going anywhere. You absolutely need to utilize them if you want to stay relevant. Stop trying to hack the algorithm, Kasim says, and just play the game.

Listen in for some tips on building community and engaging your audience on Instagram in some new (and not that scary) ways.

IN THIS EPISODE YOU’LL LEARN:

How to create a specific audience and boost small bits of content only to them
Why paid ads by themselves don’t work on Instagram
How to set up conversation starters in your Instagram DMs with Minichat
Why you should play the IG game instead of trying to hack it (and how to do it)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tier 11
Manychat
Perpetual Traffic Survey
Perpetual Traffic podcast
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Create an online store with Wix
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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You know that building your Instagram following will help your business, but how does advertising really work on this platform? In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at https://tiereleven.com/ (Tier 11), to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about Instagram advertising—what’s working and what isn’t. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between. Listen in to see whether or not conversion lead ads are the right fit for your business. IN THIS EPISODE YOU’LL LEARN: The big difference between lead gen ads and conversion lead ads How to get more qualified leads on Instagram (and what it will cost you) Why conversion leads ads might not be right for your business Some bad news about organic reach on IG and what you can do about it

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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You know that building your Instagram following will help your business, but how does advertising really work on this platform?

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about Instagram advertising—what’s working and what isn’t. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between.

Listen in to see whether or not conversion lead ads are the right fit for your business.

IN THIS EPISODE YOU’LL LEARN:

The big difference between lead gen ads and conversion lead ads
How to get more qualified leads on Instagram (and what it will cost you)
Why conversion leads ads might not be right for your business
Some bad news about organic reach on IG and what you can do about it

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tier 11
Perpetual Traffic Survey
Perpetual Traffic podcast
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Create an online store with Wix
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Want some tips for improving your Facebook ad campaigns straight from the mouths of the Meta guys? If you didn’t listen to part 1 of this series, you have to do that now. Seriously. Now. We’ll wait. In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their brilliant chat with Sean Bedford, Solutions Engineer at https://privacytech.fb.com/multi-party-computation/ (Meta), and Ben Lampert, Solutions Architect at Meta. They dive deep into the specifics of how Conversions API works and share some small tweaks you can make to your ad campaigns that could go a really long way. Meta recognizes how hard CAPI has been for advertisers. That’s why they’ve been working hard on CAPI Gateway. Listen in for some tips to help you come out on the other side of this iOS crisis even stronger than before. IN THIS EPISODE YOU’LL LEARN: How the AEM hierarchy works and how to set it up the right way Why (and how) you should draw out your customer life cycle How CAPI gets around some of advertisers’ biggest problems How it’s possible to have well-performing ads AND respect people’s privacy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://privacytech.fb.com/multi-party-computation/ (Meta’s tech website) https://developers.facebook.com/docs/marketing-api/conversions-api (Conversions API) https://developers.facebook.com/docs/marketing-api/conversions-api/guides/gateway (Conversions API Gateway) Connect with https://www.linkedin.com/in/bedfordsean/ (Sean on LinkedIn) Connect with https://www.linkedin.com/in/benlampert/ (Ben on LinkedIn) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Want some tips for improving your Facebook ad campaigns straight from the mouths of the Meta guys?

If you didn’t listen to part 1 of this series, you have to do that now. Seriously. Now. We’ll wait. In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their brilliant chat with Sean Bedford, Solutions Engineer at Meta, and Ben Lampert, Solutions Architect at Meta. They dive deep into the specifics of how Conversions API works and share some small tweaks you can make to your ad campaigns that could go a really long way. Meta recognizes how hard CAPI has been for advertisers. That’s why they’ve been working hard on CAPI Gateway.

Listen in for some tips to help you come out on the other side of this iOS crisis even stronger than before.

IN THIS EPISODE YOU’LL LEARN:

How the AEM hierarchy works and how to set it up the right way
Why (and how) you should draw out your customer life cycle
How CAPI gets around some of advertisers’ biggest problems
How it’s possible to have well-performing ads AND respect people’s privacy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Meta’s tech website
Conversions API
Conversions API Gateway
Connect with Sean on LinkedIn
Connect with Ben on LinkedIn
Perpetual Traffic Survey
Perpetual Traffic podcast
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Create an online store with Wix
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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It’s the day we’ve all been waiting for. Meta and Perpetual Traffic converge for the very first time.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with two of the smartest guys on the planet. Sean Bedford is the Solutions Engineer for Meta, and Ben Lampert is the Solutions Architect for Meta. They cover a whole lot of brilliant and important topics from Conversions API, Visibility, and EMQ matching to CRM, PCM, and AEM. And they have some good news: we’re seeing much better data on the other side of 2021. And it’s largely a result of Meta doing the work to help companies and agencies navigate this huge shift.

Listen in to find out what the Meta guys think about Kasim’s iOS 14 Meta hack—and so much more.

IN THIS EPISODE YOU’LL LEARN:

What effect Conversions API has had on advertisers’ visibility and data control
How to make sure you have a cohesive data strategy
What you need to know about PCM and AEM
Tips for choosing the right predictive event

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Conversions API
Kasim’s iOS 14 Best Practice (NOT hack) on YouTube
kasimsbestpractice.com (just kidding)
Perpetual Traffic Survey
Perpetual Traffic podcast
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Create an online store with Wix
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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It’s the day we’ve all been waiting for. Meta and Perpetual Traffic converge for the very first time. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with two of the smartest guys on the planet. Sean Bedford is the Solutions Engineer for Meta, and Ben Lampert is the Solutions Architect for Meta. They cover a whole lot of brilliant and important topics from Conversions API, Visibility, and EMQ matching to CRM, PCM, and AEM. And they have some good news: we’re seeing much better data on the other side of 2021. And it’s largely a result of Meta doing the work to help companies and agencies navigate this huge shift. Listen in to find out what the Meta guys think about Kasim’s iOS 14 Meta hack—and so much more. IN THIS EPISODE YOU’LL LEARN: What effect Conversions API has had on advertisers’ visibility and data control How to make sure you have a cohesive data strategy What you need to know about PCM and AEM Tips for choosing the right predictive event

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://developers.facebook.com/docs/marketing-api/conversions-api (Conversions API) https://www.youtube.com/watch?v=TETr8siYHis&ab_channel=Solutions8 (Kasim’s iOS 14 Best Practice (NOT hack) on YouTube) kasimsbestpractice.com (just kidding) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

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A new bill was introduced this week that could literally take away your ability to be seen by your target audience. In today’s episode, host Kasim Aslam shares his thoughts on the Verge article that came out this week: https://www.theverge.com/2022/1/18/22889903/democrats-targeted-advertising-facebook-google-surveillance (“Democrats Unveil Bill to Ban Online ‘Surveillance Advertising.’”) Kasim, who is anti-partisan, is forced to get “mildly political” as he responds to this unsettling news. The bill would ban all use of digital advertising targeting ads to users. Kasim doesn’t want to be dramatic, but this is a dramatic bill, he says. If passed, it could effectively be the end of digital marketing as we know it. If they take away your ability to be seen by a relevant audience, “your message will be lost. You’ll be de-platformed. You’ll be a needle in a stack of needles.” Listen in to hear Kasim’s thoughtful hot take and what he thinks is actually the solution to all of our trafficking problems. IN THIS EPISODE YOU’LL LEARN: What kind of targeting the bill does “allow” and why that’s not a concession What the “Overton Window” is and why it matters Why and how this bill hamstrings every single small business out there Tips for building (and being grateful for) a beautiful community

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.theverge.com/2022/1/18/22889903/democrats-targeted-advertising-facebook-google-surveillance (“Democrats Unveil Bill to Ban Online ‘Surveillance Advertising’”) (The Verge) https://eshoo.house.gov/sites/eshoo.house.gov/files/BanningSurveillanceAdvertisingAct.pdf (Banning Surveillance Advertising Act) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/epic-zero-down/ (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge) Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

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A new bill was introduced this week that could literally take away your ability to be seen by your target audience.

In today’s episode, host Kasim Aslam shares his thoughts on the Verge article that came out this week: “Democrats Unveil Bill to Ban Online ‘Surveillance Advertising.’” Kasim, who is anti-partisan, is forced to get “mildly political” as he responds to this unsettling news. The bill would ban all use of digital advertising targeting ads to users. Kasim doesn’t want to be dramatic, but this is a dramatic bill, he says. If passed, it could effectively be the end of digital marketing as we know it. If they take away your ability to be seen by a relevant audience, “your message will be lost. You’ll be de-platformed. You’ll be a needle in a stack of needles.”

Listen in to hear Kasim’s thoughtful hot take and what he thinks is actually the solution to all of our trafficking problems.

IN THIS EPISODE YOU’LL LEARN:

What kind of targeting the bill does “allow” and why that’s not a concession
What the “Overton Window” is and why it matters
Why and how this bill hamstrings every single small business out there
Tips for building (and being grateful for) a beautiful community

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

“Democrats Unveil Bill to Ban Online ‘Surveillance Advertising’” (The Verge)
Banning Surveillance Advertising Act
Perpetual Traffic Survey
Perpetual Traffic podcast
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Create an online store with Wix
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Join Roland's next EPIC Challenge
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Is email dead, or can it be reinvigorated by content creators who want to connect and engage with their audience in a new way? In today’s episode, host Kasim Aslam sits down with Jeff Kupietsky, CEO at https://www.linkedin.com/in/jeffkupietzky/ (Jeeng), to discuss the future of email as a viable channel for brands and marketers. Jeeng is a platform for content creators to help them better engage and monetize their audience through personalized cross-channel messaging. They can help you send customized emails that fit each person based on the time of day, the device they’re on, and what they care about. Jeff suggests sending relevant emails in a regular cadence to build trust and community. Listen in for some innovative ways to utilize and monetize email marketing in a privacy-first world. IN THIS EPISODE YOU’LL LEARN: Tips for customizing email to the same degree you customize social media How to grow your click-to-deliver rate (and why the metric is so important) How often you should send emails to your list (and why) Tips for segmenting and split testing your emails

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://jeeng.com/ (jeeng.com) Connect with https://www.linkedin.com/in/jeffkupietzky/ (Jeff on LinkedIn) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/epic-zero-down/ (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge) Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

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Is email dead, or can it be reinvigorated by content creators who want to connect and engage with their audience in a new way?

In today’s episode, host Kasim Aslam sits down with Jeff Kupietsky, CEO at Jeeng, to discuss the future of email as a viable channel for brands and marketers. Jeeng is a platform for content creators to help them better engage and monetize their audience through personalized cross-channel messaging. They can help you send customized emails that fit each person based on the time of day, the device they’re on, and what they care about. Jeff suggests sending relevant emails in a regular cadence to build trust and community.

Listen in for some innovative ways to utilize and monetize email marketing in a privacy-first world.

IN THIS EPISODE YOU’LL LEARN:

Tips for customizing email to the same degree you customize social media
How to grow your click-to-deliver rate (and why the metric is so important)
How often you should send emails to your list (and why)
Tips for segmenting and split testing your emails

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

jeeng.com
Connect with Jeff on LinkedIn
Perpetual Traffic Survey
Perpetual Traffic podcast
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Create an online store with Wix
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Join Roland's next EPIC Challenge
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

View Details

In late 2021, TikTok took over as the #1 trafficked domain name in the world. How did this happen and what does it mean for marketers? In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to discuss the future of video advertising. Kasim, who runs a Google ad agency and has a YouTube channel, is floored by the news that TikTok has surpassed Google as the number one domain. He’d been dismissive of TikTok and is ready to admit it’s clearly a huge opportunity. By the end of 2022, online videos will make up 82% of all consumed internet traffic. YouTube and TikTok are channels no serious marketer can ignore. Listen in for some helpful tips on diversifying your traffic sources and advertising on YouTube and TikTok. IN THIS EPISODE YOU’LL LEARN: Tips for making your TikTok ad look native to the platform (not like an ad) How YouTube is attempting to replicate TikTok Other trends (like the metaverse) you’ll want to get in on sooner than later Why Kasim thinks you need to run every viable channel available to you

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://perpetualtraffic.com/podcast/episode-356-creating-the-perfect-high-converting-tiktok-ad-with-savannah-sanchez/ (Ep. 356: Creating the Perfect High Converting TikTok Ad with Savannah Sanchez) https://perpetualtraffic.com/podcast/episode-358-tv-ads-how-marketers-can-tap-into-a-blue-ocean-with-dan-larkman/ (Ep. 358: TV Ads? How Marketers Can Tap Into a Blue Ocean with Dan Larkman) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/epic-zero-down/ (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge) Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review. Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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In late 2021, TikTok took over as the #1 trafficked domain name in the world. How did this happen and what does it mean for marketers?

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to discuss the future of video advertising. Kasim, who runs a Google ad agency and has a YouTube channel, is floored by the news that TikTok has surpassed Google as the number one domain. He’d been dismissive of TikTok and is ready to admit it’s clearly a huge opportunity. By the end of 2022, online videos will make up 82% of all consumed internet traffic. YouTube and TikTok are channels no serious marketer can ignore.

Listen in for some helpful tips on diversifying your traffic sources and advertising on YouTube and TikTok.

IN THIS EPISODE YOU’LL LEARN:

Tips for making your TikTok ad look native to the platform (not like an ad)
How YouTube is attempting to replicate TikTok
Other trends (like the metaverse) you’ll want to get in on sooner than later
Why Kasim thinks you need to run every viable channel available to you

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Ep. 356: Creating the Perfect High Converting TikTok Ad with Savannah Sanchez
Ep. 358: TV Ads? How Marketers Can Tap Into a Blue Ocean with Dan Larkman
Perpetual Traffic Survey
Perpetual Traffic podcast
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Create an online store with Wix
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Join Roland's next EPIC Challenge
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review.

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Huge marketing opportunities await you in this new frontier of CTV, OTT, and programmatic advertising.

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Dan Larkman. CEO and founder of Keynes Digital, to discuss a paid traffic source they’ve never talked about on the podcast to date: connected TV (CTV). Dan, a self-proclaimed data geek, is a genius when it comes to programmatic advertising, media buying, tracking, and multi-touch attribution. He simplifies these concepts in a way that beginners can understand and shares why he thinks digital marketers absolutely need to know about them.

Listen in for what’s basically a master class on TV ads.

IN THIS EPISODE YOU’LL LEARN:

Why programmatic advertising is so valuable and growing so fast
How to partner with cross-device companies to track from different devices
How smaller brands can bust through the two biggest barriers to connected TV
Why multi-touch attribution will be a key factor in 2022 (and what means)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Connect with Dan on LinkedIn
Keynes Digital
theTradeDesk
Northbeam
Perpetual Traffic Survey
Perpetual Traffic podcast
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Create an online store with Wix
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Join Roland's next EPIC Challenge
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review.

View Details

Huge marketing opportunities await you in this new frontier of CTV, OTT, and programmatic advertising. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Dan Larkman. CEO and founder of https://keynesdigital.com/ (Keynes Digital), to discuss a paid traffic source they’ve never talked about on the podcast to date: connected TV (CTV). Dan, a self-proclaimed data geek, is a genius when it comes to programmatic advertising, media buying, tracking, and multi-touch attribution. He simplifies these concepts in a way that beginners can understand and shares why he thinks digital marketers absolutely need to know about them. Listen in for what’s basically a master class on TV ads. IN THIS EPISODE YOU’LL LEARN: Why programmatic advertising is so valuable and growing so fast How to partner with cross-device companies to track from different devices How smaller brands can bust through the two biggest barriers to connected TV Why multi-touch attribution will be a key factor in 2022 (and what means)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Connect with https://www.linkedin.com/in/dan-larkman/ (Dan on LinkedIn) https://keynesdigital.com/ (Keynes Digital) https://www.thetradedesk.com/us (theTradeDesk) https://www.northbeam.io/ (Northbeam) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/epic-zero-down/ (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge) Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

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If 2021 taught us anything, it’s that we always have to be prepared for bad stuff to happen. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to talk about what they learned this past year and how they’re going to take this knowledge into the future. Kasim says there will always be tumult and change. This doesn’t mean you hunker down in your bunker. It means you prepare; you diversify; you’re not afraid to change and grow. He stresses the importance of honesty, perseverance, being nimble, and building community as we move into this new year. Listen in for some little tweaks that can make a huge difference in your business in 2022. IN THIS EPISODE YOU’LL LEARN: Tips for diversifying your traffic sources without spreading yourself too thin Why you can’t just focus on online conversions and be successful Why being honest makes you more marketable How to build a powerful community one follower/fan at a time

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://podcasts.apple.com/us/podcast/creating-the-perfect-high-converting-tiktok-ad/id1022441491?i=1000547533357 (Episode 356 with Savannah Sanchez) https://perpetualtraffic.com/podcast/episode-354-how-to-get-10000-real-twitter-followers-in-7-months-with-nick-shackelford/ (Episode 354 with Nick Shackelford) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/epic-zero-down/ (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge) Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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If 2021 taught us anything, it’s that we always have to be prepared for bad stuff to happen.

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to talk about what they learned this past year and how they’re going to take this knowledge into the future. Kasim says there will always be tumult and change. This doesn’t mean you hunker down in your bunker. It means you prepare; you diversify; you’re not afraid to change and grow. He stresses the importance of honesty, perseverance, being nimble, and building community as we move into this new year.

Listen in for some little tweaks that can make a huge difference in your business in 2022.

IN THIS EPISODE YOU’LL LEARN:

Tips for diversifying your traffic sources without spreading yourself too thin
Why you can’t just focus on online conversions and be successful
Why being honest makes you more marketable
How to build a powerful community one follower/fan at a time

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 356 with Savannah Sanchez
Episode 354 with Nick Shackelford
Perpetual Traffic Survey
Perpetual Traffic podcast
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Create an online store with Wix
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Join Roland's next EPIC Challenge
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with http://thesocialsavannah.com/ (Savannah Sanchez), a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us. Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform. IN THIS EPISODE YOU’LL LEARN: How to best utilize the Facebook Ads library and TikTok Creative Center Why you need to immediately build a one-question post-purchase survey Which easily-replicable TikTok formulas have worked best across all brands Tips for going back to traditional marketing basics

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://thesocialsavannah.com/ (thesocialsavannah.com) https://twitter.com/social_savannah (Follow Savannah on Twitter) (and follow the 150 marketers she follows) https://www.instagram.com/thesocialsavannah/ (Follow Savannah on IG) https://perpetualtraffic.com/podcast/snapchat-and-tiktok-advertising/ (Episode 306: Snapchat and TikTok Advertising) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/epic-zero-down/ (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge) Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

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It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.

Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform.

IN THIS EPISODE YOU’LL LEARN:

How to best utilize the Facebook Ads library and TikTok Creative Center
Why you need to immediately build a one-question post-purchase survey
Which easily-replicable TikTok formulas have worked best across all brands
Tips for going back to traditional marketing basics

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

thesocialsavannah.com
Follow Savannah on Twitter (and follow the 150 marketers she follows)
Follow Savannah on IG
Episode 306: Snapchat and TikTok Advertising
Perpetual Traffic Survey
Perpetual Traffic podcast
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Create an online store with Wix
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Join Roland's next EPIC Challenge
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Digital ad agencies got their worlds rocked from every side in 2021. What do they need to know if they want to survive (and thrive in) 2022? In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down once again with Nick Shackelford, founder and CEO of Structured Agency. Nick is uniquely positioned to talk about this because his agency saw so much growth and then so much loss in terms of brand acquisition and brand churn in 2021. Ralph says agencies had gotten lazy, and those days are done and gone, but he’s still super optimistic about the agency space. Listen in to hear why Nick thinks 2022 is going to be the absolutely best year for digital ecommerce and online marketing. IN THIS EPISODE YOU’LL LEARN: Why you need a backlog or consistent inbound of content to test when running paid ads Why Ralph thinks some agencies that floundered in 2021 deserved it Why 2022 might be a great time to sell your agency Why there will ALWAYS be a market for digital ad agencies (if you do it right)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Follow Nick on Twitter Follow Nick on IG Structured Agency Konstant Kreative Geekout Events Typefully (Twitter tool) Tweet Hunter (Twitter tool) Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Join Roland's next EPIC Challenge Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! For most people in the digital space, 2020 was a good year. On the traffic side, Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

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There’s a structure for what works on Twitter, and today’s guest is sharing the secrets to his wild success in 2021 on this often overlooked platform. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Nick “The Shack” Shackelford, founder and CEO of Structured Agency. In February 2021, Nick’s competitive nature led him to bet a buddy he could get to 10k Twitter followers first. Ten months later, he’s almost doubled that. So, how did he become King of the Twitterverse? Great content, humor, being bold (and sometimes contrarian), and taking the time to engage with others in an intentional way. And he says anyone can do what he did. Listen in for a peek at Nick’s roadmap to Twitter greatness. IN THIS EPISODE YOU’LL LEARN: Which cheap/free Twitter tools Nick recommends What key things you need to know about Twitter threads How to schedule your weekly content and engagement 3 things you can do on Twitter that set you apart from the crowd

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Follow Nick on Twitter Structured Agency Konstant Kreative Geekout Events Typefully (Twitter tool) Tweet Hunter (Twitter tool) Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Join Roland's next EPIC Challenge Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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What a wild year! Here at Perpetual Traffic, we navigated a lot of changes, learned a lot of new stuff, and had a whole lot of fun. In today’s episode, we’ve pulled together some of our favorite clips from the podcast in 2021. You can imagine how hard it was to narrow it down to five episodes that resonated most with our audience. You’ll hear some brilliant insights from co-hosts Ralph Burns and Kasim Aslam as well as powerhouse guests Amanda Powell, Vanessa Vega, Angela Ponsford, and Tyler Horsley. Listen in for some awesome highlights from this year, then head over to the new https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform ( Perpetual Traffic website) to fill out a quick survey to let us know how we can make 2022 even better! IN THIS EPISODE YOU’LL LEARN: How to take your product to the next level and evolve with your customer Tips for surviving the iOS updates by going back to fundamentals How to hire for talents, not skills (and how to know the difference) Ways to get a higher SEO ranking without going crazy with content How to get started with YouTube ads as part of a multi-channel traffic strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 300: How to Launch a Product from Scratch Episode 312: How Do I Survive the New Privacy First World? Episode 313: How to Find and Hire Top Tier Talent Episode 315: Real SEO that Works Episode 316: Is YouTube the New Facebook? Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Join Roland's next EPIC Challenge Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

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Everybody wants their clients to be happy, but it doesn’t just happen by default. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company. Taylor manages client relationships for digital marketing agencies, which means she’s basically every agency’s dream. As a customer advocate, she’s passionate about proactive communication, welcome gifts, regular updates, learning about the client’s needs and preferences, building trust, and ultimately a long-term relationship. Listen in for some great tips on optimizing the customer experience from someone who’s really awesome at it. IN THIS EPISODE YOU’LL LEARN: Why the first 90 days with a client are so critical (and how to build trust) Do’s and don’ts when communicating with clients How a client-facing account manager can also protect the team Ways to make your client feel like they’re your only client

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DOT & Company Email Taylor: taylor@dotandcompany.co DOT & Company on IG DOT & Company on Facebook Connect with Taylor on LinkedIn Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Join Roland's next EPIC Challenge Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

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A whole lot of people run Google Ad campaigns without knowing if or why they’re working. There’s a simple way to find out. In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at https://sol8.com/ (Solutions 8) and #1 Google Ads guy in the world (according to Kasim), to talk about making sure you’re doing Google Ads right. John’s first piece of advice is to get your sales and marketing teams working in tandem, not opposition. “They’re like the right leg and left leg,” he says. “If only one of them is working, you’re going in circles.” And the most important thing of all? You need a CRM tool. Listen in as Kasim and John talk all things CRM—the good, the bad, and the pricey. IN THIS EPISODE YOU’LL LEARN: How to identify common denominators between closed deals What one thing to track if you track nothing else How to choose a CRM tool out of the 5 billion on the market Which CRM tool does most of the grunt work for you

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Perpetual Traffic Survey HighLevel Hubspot Salesforce Solutions 8 Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Join Roland's next EPIC Challenge Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Not a lot of people are using this setter and closer sales model, but one successful CEO swears by it. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Loyd Hale, CEO of https://www.healthcaregrowthnetwork.com/ (Healthcare Growth Network), to talk about high-end sales funnels and the setter/closer model of selling that has worked so well for him. Loyd says he’s in the business of creating order out of chaos and setting up both sides for success. Make that three sides—the patients, the healthcare providers, and Loyd and his team. Listen in as Loyd drops some knowledge bombs for high-ticket selling that you can apply to your own business.

IN THIS EPISODE YOU’LL LEARN: How Loyd has gotten a 50% schedule rate, 80% show rate, and 50% close rate. What one thing you should hyper-focus on before moving on How to package what you’re selling in a unique and customized way Tips on retargeting, prospecting, and scripting

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Healthcare Growth Network Connect with Loyd on LinkedIn CrankWheel Jotform Keap HighLevel Solutions 8 Tier 11 Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Join Roland's next EPIC Challenge Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

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Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them. In today’s episode, Nick Miller, head of http://tiereleven.com (Tier 11)’s Google division, shares the key tactics and strategies that have gotten great results for their customers. There are definitely synergies and crossovers between platforms, but you also have to know what works on one platform but not another. Marketers who can expertly differentiate have an edge over those who can’t. Listen in for some helpful marketing advice for Facebook, YouTube, and Google Display Network. IN THIS EPISODE YOU’LL LEARN: The three most powerful ways of targeting on Google Why the first three seconds of a YouTube ad are still really important The key difference between Facebook targeting and Google targeting Which images work best on Google Display Network

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Perpetual Traffic podcast

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Making mistakes with your Google Ad campaigns can be costly. Save time, money, and headaches with this brilliant advice from Google expert, John Moran. In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at https://sol8.com/ (Solutions 8) (and, according to Kasim, the best Google strategist in the entire world), to discuss tactical ways to upgrade your Google Ads campaigns by avoiding the mistakes everyone else is making. John says that 80% of these campaigns have the same issues. Listen in to learn what they are and how to fix them, so you don’t waste another dollar or minute on your ads. IN THIS EPISODE YOU’LL LEARN: Why you shouldn’t use Google Analytics to track conversions Why Google is protecting some of their algorithmic secret sauce (and what that means) Why you shouldn’t start off with a restrictive bidding strategy What happens when you don’t give outbound campaigns enough time at the right attribution

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8 new Perpetual Traffic website

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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As everybody knows, the iOS 14 update that requires permission to track users’ activity rocked the Facebook Ads world. What if there was a way to make things all better again? In today’s episode, host Kasim Aslam shares his brilliant solution/hack to the Facebook Ads iOS nightmare. If you’re someone who lost a whole lot of money on your Facebook Ads campaign and you’re freaking out about what to do next, Kasim has some calm reassurance to offer. He takes some really complicated concepts, breaks them down in simple terms, and lays out a step-by-step plan anyone can implement. Listen in—and you’ll probably have to listen at least twice to get it all—for a great hack that will get your advertising game back on track. IN THIS EPISODE YOU’LL LEARN: Why everyone’s Facebook Ads campaigns died after the iOS 14 update The big problem with Facebook’s Conversions API Why you need Zapier and Hotjar (and everything you need to know about them) How to get the exact data iOS 14 is trying to stop you from getting

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: the code Kasim promised Zapier Hotjar Watch Kasim on YouTube Solutions 8 Perpetual Traffic podcast Tweet Kasim about your creative use case

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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What do we need to know about SEO as we head into the new calendar year? What has changed and what’s staying the same? In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Mark de Grasse, President and General Manager of DigitalMarketer, to chat about all things SEO. Since taking over the reins at DM, Mark has been working hard on a content database strategy to ensure that the front end of the DM website reflects the thousands of pieces of content available in the backend. If you find yourself overwhelmed by content creation and management, Mark simplifies it like only he can. Listen in for some valuable tips on creating the content your audience wants—and helping them find it easily. IN THIS EPISODE YOU’LL LEARN: How to build simple lists, directories, and helpful resources for your customers The #1 absolutely guaranteed way to make a post go viral (just kidding) What 3 axes you want to hit when you create a piece of content The problem with current search technology and what to do about it

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Markdegrasse.com DigitalMarketer blog

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

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Performance Max campaigns are the newest offering from Google Ads. What are they and are they right for your business? In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at https://sol8.com/ (Solutions 8), for a deep dive into Google’s Performance Max campaigns. How do they work? What kinds of businesses are they designed for? Are they worth the time, money, and effort? What’s the difference between Performance Max and Discovery campaigns? Listen in as John answers all these questions and more. IN THIS EPISODE YOU’LL LEARN: Why the binary nature of ecommerce makes it work better with Performance Max Which campaign you need for an ultra-niche business Why you have to choose between Performance Max and Smart Shopping How Performance Max takes what’s working and amplifies it

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8 Create a Performance Max Campaign (Google Help) DM @kasimaslam on Twitter with your feedback on today’s episode.

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone? In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us through his jam-packed (but life-changing) morning routine/habit stack that starts at 4:00am. Then they engage in a friendly debate over whether or not funnels have run their course as a marketing tool. Listen in for a very engaging and entertaining dialogue between two brilliant minds. IN THIS EPISODE YOU’LL LEARN: Which woo-woo rituals Kasim absolutely swears by and how they changed his life How the hosts approach fitness training very differently The one campaign you need to be running right this minute What Kasim believes is the biggest missed opportunity in the space of marketing

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: The Miracle Morning (book by Hal Elrod) Wim Hof Method of Breathing Joe Dispenza meditation Sleep Cycle app Progressive Overload training Click Bank Affiliate Summit West Google Display Funnel Specialist job opening at Tier 11 DM @ralphhb on Twitter with your feedback on today’s episode.

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8am)

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Growing your company is far more than just more traffic. It’s all about internal processes and hiring the best people to do different jobs within your organization. In today’s episode, we’re mixing things up a little bit. We thought it would be cool to show you some internal conversations we have among team members at https://tiereleven.com/ (Tier 11). Daniel Green, Marketing Creative Strategist, sits down with Alicia Katz, Director of Production/Product Manager, to see how she creates order from chaos. What goes on inside the head of the person who can really make things happen within your organization? Listen in to gain a better understanding of what it takes to run a successful online business. IN THIS EPISODE YOU’LL LEARN: How project management tools help with optimization Two of Alicia’s favorite project management tools What a creative bodyguard is and why you need one in your company Tips for giving feedback in a respectful and collaborative way

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Daniel Green on LinkedIn Alicia Katz on LinkedIn Funnel Specialist job opening at Tier 11 DM @ralphhb on Twitter with your feedback on today’s episode.

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Follow up with an inbound lead in 60 seconds or less, and your conversion rate will be 300% higher. In today’s episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They’re chatting about conversion and why all the traffic in the world doesn’t do much good unless you’re following up with leads immediately. Solidify your sales process from start to finish before you worry about getting more traffic. Listen in as they share some valuable conversion tips—as well as something that’s really been energizing both of them lately. IN THIS EPISODE YOU’LL LEARN: How a strategic two-email campaign could get you a 60-70% open rate How to know if you need more leads or a better conversion process Ways to analyze your “leaky bucket” and reverse engineer it logically Something you absolutely need in your life right now (that you might not realize)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: ScheduleOnce Attentive Funnel Specialist job opening at Tier 11 http://crankwheel.com/ (http://Crankwheel.com) schedules call immediately (within 30 seconds) - this is with a setter not a Sales guy - “let me connect you with Steve our VP of Growth” http://speak2leads.com/ (http://Speak2leads.com) sends leads to a round robin sales floor as soon as the lead comes in SMS from http://jotform.com/ (jotform.com) follows up with leads under 5 seconds with: “hey (name) this is eda from (company) I’m dropping off kids at soccer can I call you in 2 mins?” “Here I’m sending you my contact info so you know it’s me when I call back!” (Sends their contact thing) http://gmass.co/ (http://Gmass.co) - emails go right into Primary inbox - email first 5 days after http://warmupinbox.com/ (http://WarmupInbox.com) - eliminates cold emails going into spam folder http://attentivemobile.com/ (http://AttentiveMobile.com) for text messaging - what Perry uses for all his text messaging http://crystalknows.com/ (http://CrystalKnows.com) - tells you how to sell to him/negotiate etc - helps salespeople how to sell - from their LinkedIn profile! Major tip: After a lead comes in a 2d email sent IMMEDIATELY after 1st email follow up - is opened 60-70%! On http://bookkeeping.com/ (http://Bookkeeping.com) (old agency customer and current Perry owned company) 5x more people schedule a call when it’s called a “demo” vs a “discovery call” Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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How can you get around the new iOS updates in a way that’s legal and also works? In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their conversation with Ben Pang, Software and Attribution Product Manager at Tier 11. Kasim explains his Facebook Traffic Hack, and Ben shares his thoughts on it. The show gets technical, but even non-techy people need a fundamental understanding of the technical side this stuff if they want to stay in the digital advertising game. And, like Ralph says, “Ben dummy-proofed the narrative” so it makes sense to all of us. Listen in as Ben and Kasim take some really complicated concepts and make them surprisingly simple. IN THIS EPISODE YOU’LL LEARN: Who thinks Facebook is 100% compliant with iOS requirements (and who doesn’t) Valid concerns about Facebook’s Conversions API Gateway What you need to know about the Facebook pixel How to hack the system without getting in trouble

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Kasim’s Facebook Traffic Hack on YouTube Funnel Specialist job opening at Tier 11 Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for Tier 11, who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains all the latest concepts, software, and acronyms in a way that even those whose brains aren’t quite so technical can understand. Listen in for some great tips on ensuring your social marketing stays effective even as things keep changing. IN THIS EPISODE YOU’LL LEARN: Everything you need to know about ATT, EMQ, and AEM How to use first party data to create your own attribution model What server-side tagging is and what makes it powerful What Facebook’s Conversion API Gateway means for you

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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How can you best leverage Black Friday and Cyber Monday to both acquire new customers and keep your current customers happy (to keep spending)? Angela Ponsford is the VP of Customer Success (also known as the Social Cosmonaut of Stellar Communication) at Tier 11. In today’s episode, she sits down with host Ralph Burns to talk about the upcoming holidays—Black Friday and Cyber Monday in particular—and what you need to know to gain an edge over your competition. This time of year, of course you want new people buying your stuff, but it’s never been more important to make sure your returning customers feel nurtured and loved. Listen in as Angela shares helpful tips for making the most of your advertising dollars in the next month. IN THIS EPISODE YOU’LL LEARN: How to balance customer acquisition with nurturing/retaining existing customers Why/how you need to look at your marketing very differently than you used to What can happen if you fail to focus on your email game How to make your returning customers feel loved with an irresistible offer

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 is giving away http://tiereleven.com/audit (5 FREE customer acquisition path audits) Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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What are the newest Google features, and what do they actually mean for your business? “Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it’s just what it sounds like. Google allows you to take a conversion value and create rules around it, based on location, audience, and device. In this episode, co-hosts Ralph Burns and Kasim Aslam talk through conversion value rules—and a bunch of other new features—and share what they love and hate about them. Kasim isn’t shy about his big feelings about Google and why he disagrees with them on so many points. Listen in to get smarter about what Google is doing, why they’re doing it, and how you can tell the difference between their crap recommendations and their really good ones. IN THIS EPISODE YOU’LL LEARN: Why offline conversion tracking on the back end is actually more effective Where to find out about Google updates early Why Kasim doesn’t want to be a Google Premier Partner Why Google will try to change your bid strategy (and why you shouldn’t let them)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 is giving away http://tiereleven.com/audit (5 FREE customer acquisition path audits) Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Facebook is figuring things out after last summer’s iOS update, and your business will continue to profit from Facebook ads if you stay on top of the changes. Angela Ponsford is the VP of Customer Success at Tier 11. Less than an hour after receiving an email update from their Partner Manager at Facebook, she sits down with host Ralph Burns to talk about all things traffic, conversion, and what the changes in Facebook Ads Manager mean for you and your business. Even with all the unforeseen challenges recently, Facebook is still a great advertising platform. You just need to make sure you have the right tools in your toolbox. Listen in as Angela explains everything you need to know about AEM attribution, reporting, view-through conversions, optimization, creating website custom audiences, and more.

IN THIS EPISODE YOU’LL LEARN: Why view-through conversions are controversial in the Facebook ad space How to get around frustrating Facebook algorithms Small changes in Facebook Ads Manager that add up to a big difference Good news for people who are sending traffic to a third party domain

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 is giving away http://tiereleven.com/audit (5 FREE customer acquisition path audits) Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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If you don’t know the key features of the top types of Google ad campaigns—and which ones will work best for you—this episode has got you covered. John Moran is the Chief Strategist for http://sol8.com (Solutions 8), one of the best Google ad agencies out there. In this episode, he sits down with his boss, Kasim Aslam, and they get tactical and technical about all things Google ads. The six most critical Google ads campaigns are: general, brand, competitor, DSA (dynamic search ads), remarketing, and display. You don’t have to know all the nuances of each of these campaigns to benefit from this content. John and Kasim’s general overview will give you exactly what you need to help you oversee and manage the people running your campaigns. Google ads have never been a one-size-fits-all strategy. Listen in to see which ad campaigns are right for you. IN THIS EPISODE YOU’LL LEARN: How to allocate dedicated budget to your highest value campaign types Which campaigns are most powerful and why The science behind the magic of dynamic search ads How much you can expect to spend on each campaign

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8 Episode 304 (How to Get Insane Google Smart Shopping ROAS) If you disagree with something, tell Kasim on Twitter.

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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First party data is more important than ever before, and chatbots might just be the most effective way to capture it. Travis Stephenson, CEO of http://chatmatic.com (Chatmatic), believes that people who hate chatbots (which is quite a few people) are overcomplicating them. In this episode, he encourages people to think about automation in Messenger or IG as a simple way to funnel people through to get the solution they’re looking for. It’s more of a replacement for a landing page—a bridge to get people where they want to go. Don’t try to cram your entire ecosystem into your chatbot, he says, just use it for lead generation and segmentation. Listen in as he works hard to convince Ralph Burns and Kasim Aslam to embrace chatbots. Spoiler: it’s not a hard sell for Kasim who is the world’s biggest cheerleader for first party data.

IN THIS EPISODE YOU’LL LEARN: Why you should send cold traffic to FB Messenger or IG instead of a website What kinds of questions to use in an effective assessment sequence A 30 to 60-day chat sequence game plan for any size ad budget How to leverage Instagram’s engaging culture to get the response you want

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 is giving away http://tiereleven.com/audit (5 FREE customer acquisition path audits) Connect with Travis on IG (@thetravisstephenson) Chatmatic.com Zapier Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS: Get a FREE 14-day test drive with https://www.sendlane.com (Sendlane) Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Marketing, at the end of the day, is the crafting and amplification of a message—and the crafting piece is more important today than it’s ever been. In today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by the one and only Ryan Deiss, the CEO of Scalable.Co, CEO of DigitalMarketer, and King of the reigning digital marketing community in the galaxy. No one knows marketing like Ryan Deiss. He’s been in the digital marketing game since he was 19—over half of his life—and he’s seen a lot of changes. Ryan says that the holy grail of marketing and advertising is the ability to craft a message, yell it out to the masses, and have people who didn’t even know they were in the market have their ears perk up. That is the greatest skill that has ever existed and will always work in marketing. From this day forward, the best message wins. Period. Listen in for some marketing and messaging wisdom from the best in the business. IN THIS EPISODE YOU’LL LEARN: How to build your own community and media brand (and why it’s absolutely crucial) How to get your message out in the face of competition, algorithmic shift, & being priced out. Why Ryan Deiss, the CEO of DigitalMarketer, doesn’t market anymore Details about the perfect event for today’s confused/frustrated CEO/entrepreneur

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Scalable Impact Live (November 2-3, 2021)

Wizard of Ads (trilogy by Roy Williams)

Justice Jewelers Rolex ad

OUR PARTNERS: Get a FREE 14-day test drive with https://www.sendlane.com (Sendlane) Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires (The Wizard of Ads Series, Volume 1)

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When it comes to growing your business, there’s one thing more important than traffic and conversion: your mindset. This episode is a little different from most. Think of it as a necessary mental reset. You come to this show to grow your business, but there’s much more to it than just getting traffic. Sometimes it’s not learning the latest, greatest ideas, but taking what we already know and being consistent with that. Maybe you have self-limiting beliefs that are keeping you from getting to the next level, and you need to overcome them. http://myneurogym.com (John Assaraf) has a thick resume, several bestselling books, has built 5 multi-million dollar companies, and was featured in The Secret. And that’s only scratching the surface. In this value-packed episode, he shares his brilliant and extensive knowledge about our brains, how they work, and how we can use them to their fullest potential to ultimately become more successful. Listen in for some powerful innercises that can literally change your business—and your life. IN THIS EPISODE YOU’LL LEARN: How to create mental patterns in advance of needing them A quick and simple exercise to deactivate your fear circuit Tips for slowing down and creating a new behavioral process How to match your self-image to your why so you can take inspired action

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Brainathon: Change Your Brain, Change Your Income myneurogym.com Innercise (John’s new book) Having It All (another book of John’s) The Answer (another book of John’s) @johnassaraf on IG John on Facebook John on Twitter

OUR PARTNERS: Get a FREE 14-day test drive with https://www.sendlane.com (Sendlane) Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Having It All: Achieving Your Life's Goals and Dreams

The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life

Innercise: The New Science to Unlock Your Brain's Hidden Power

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There’s got to be a way to make more money this year without working longer hours, right? Lamar Tyler, the founder and CEO of https://trafficsalesandprofit.com/ (Traffic, Sales, and Profit), the premier community for purpose-driven African American entrepreneurs, says yes, there is a way. In this episode, host Ralph Burns chats with Lamar about his secrets to success. Lamar quit his corporate job in 2007 and started a blog to promote and equip marriages in the African American community. It took off and became a huge business and community and then Lamar developed a second brand for entrepreneurs. Listen in as Lamar shares his successful entrepreneurial journey, including tips for building community, creating culture, leveraging paid traffic, and attracting ideal customers. And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to https://twitter.com/ralphhb (Ralph on Twitter) for a chance to win recordings of T&C 2021 ($300 value).

IN THIS EPISODE YOU’LL LEARN: Tips for getting in front of people and getting the head nod factor How to create great content that speaks directly to your customers’ pain points How/why to stabilize your first brand before developing the next one Core fundamentals of marketing that work across all industries

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DM your review of Perpetual Traffic to https://twitter.com/ralphhb (@ralphhb on Twitter) to win T&C recordings Traffic, Sales, and Profit Lamar on IG Lamar’s Facebook Lamar’s Book

OUR PARTNERS: Get a FREE 14-day test drive with https://www.sendlane.com (Sendlane) Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Traffic Sales & Profit: The Ultimate Step-by-Step Guide to Creating Consistent Business Revenue Online

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If you want to survive in the traffic world as it currently exists, you have to innovate. In this episode, co-hosts Ralph Burns and Kasim Aslam talk through some of the new advertising solutions they’re working on and testing out in this post-iOS update environment. Bottom line: you can’t use the same strategies you’ve always used, and you have to set aside your biases and be more open to new ideas today than you ever have been. At the same time, you’ve got to go back to the foundations, the proven principles, the most important things about marketing. There’s no easy button; you’ll have to put in the work. Listen in for some creative ways to balance the basics with new innovations as you move into the future of traffic. And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to https://twitter.com/ralphhb (Ralph on Twitter) for a chance to win recordings of T&C 2021 ($300 value).

IN THIS EPISODE YOU’LL LEARN: Everything you need to know about Facebook click ID How Kasim’s Facebook hack got them down from a $90/lead to $30/lead How to crack cold traffic (which you have to do or you’re screwed) Why the “faucet of traffic” is no longer a good strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DM your review of Perpetual Traffic to https://twitter.com/ralphhb (@ralphhb on Twitter) to win T&C recordings Hotjar (screen recording software) Zapier (connect your apps and automate workflow) Ep. 324: An In-Depth Look at the Creative Process with Tier 11’s Tom Meredith breakthroughadvertising.com (get the book) $100M Offers (book by Alex Hermosi)

OUR PARTNERS: Get a FREE 14-day test drive with https://www.sendlane.com (Sendlane) Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Google Podcasts and Spotify Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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The paid traffic landscape has drastically changed in the past six months, and the best marketers are the ones that can respond, adapt, and come up with solutions. In this episode, hosts Ralph Burns and Kasim Aslam step back and take a 30,000-foot view of what’s really happening in the advertising environment right now. Their respective agencies are doing well, but they’ve definitely taken some punches this year. There’s a lot of traffic still out there, but it has changed fundamentally in the last 3-6 months, and Kasim says it’s never going back to what it was. Listen in for ways to stop being romantic about the old ways of making money and move forward into the present reality. IN THIS EPISODE YOU’LL LEARN: Which basic principles of marketing to get back to first The red flags to look for when someone’s trying to sell you B.S. How to break through your biases to innovate and solve problems How Kasim’s team fixed the iOS blindspot (to some degree)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 (Ralph’s agency) Solutions 8 (Kasim’s agency) The 7 Critical Principles of Effective Digital Marketing (Kasim’s book) Ep. 324: An In-Depth Look at the Creative Process with Tier 11’s Tom Meredith Matching the most relevant keyword to every search (9/23/21 Google article) If you have the solution for iOS 14 & 15, email Ralph: ralph@tiereleven.com

OUR PARTNERS: Get a FREE 14-day test drive with https://www.sendlane.com (Sendlane) Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify and Google Podcasts Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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'Ready to Lead' is a show that gives leaders the tools, tips, and insights they need to grow their team, their company, and themselves personally. Hosted by Richard Lindner and Jeff Mask, 'Ready to Lead' shares the real-world, real-life insights that leaders need to do to be great. Click Here to Listen and Subscribe Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Nothing is more important than understanding the perfect messaging that resonates with your target avatar so they’re attracted to your product, service, or offer. In this episode, Ralph Burns walks listeners through a real-life case study at Tier 11 where they crossed the streams with two big platforms—Facebook and Google—using customer acquisition amplification. The result: 19x monthly revenue increase for an up-and-coming digital product company in 12 months. They call this 7-step process The Creative Lab and no tip, trick, or social media hack can get you this kind of results. Listen in as Ralph explains how The Creative Lab utilizes deep dive research and avatar research and turns it into unicorn ads that drive and scale your business and increase profitability. And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to https://twitter.com/ralphhb (Ralph on Twitter) for a chance to win recordings of T&C 2021 ($300 value).

IN THIS EPISODE YOU’LL LEARN: What Facebook ads and Google ads can do in tandem that they can’t do alone How the 5 levels of traffic have changed recently with the new iOS updates The all-important DPI squared process Tier 11 takes every new customer through How to reuse data (and discard what doesn’t work) to scale your business

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DM your review of Perpetual Traffic to https://twitter.com/ralphhb (@ralphhb on Twitter) to win T&C recordings Tier 11 Email Ralph for case study presentation slides: ralph@tiereleven.com

OUR PARTNERS: Get a FREE 14-day test drive with https://www.sendlane.com (Sendlane) Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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If you have a vision for your ecommerce brand but need help getting there, joint partnership might be an option to consider. In this episode, host Ralph Burns sits down with Bill Hughes and Ashton Barlow of http://growve.com (Growve) to chat about alternative ways to scale and sell your business. Whether you want to sell it all, or just part of it, a joint partnership with Growve could give you the resources to scale your brand to its greatest potential. Listen in to see if Growve might be a fit for your business. And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to https://twitter.com/ralphhb (Ralph on Twitter) for a chance to win recordings of T&C 2021 ($300 value).

IN THIS EPISODE YOU’LL LEARN: What a joint partnership looks like in a real life business example Why 2021 is a great time to sell your business How the aggregator model allows you to focus 100% on what you do best Why you need to be able to prove your valuation and how to do it

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DM your review to @ralphhb on Twitter to win T&C recordings Growve Ashton’s email: ashton@growve.com Bill’s email: bill@growve.com

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Host Ralph Burns answers questions (instead of asking them) about his very successful anti-ad agency, Tier 11. In this tables-turned episode, Hector Santiesteban, producer of the Perpetual Traffic podcast interviews Ralph about his hero’s journey from getting fired (twice) to building and running a successful 7-figure agency. Once upon a time, Ralph was told he had an unscalable business, and it was true. So he made some huge changes and watched it take off. Listen in for some proven tips for making the smartest moves at each stage of your growing business. IN THIS EPISODE YOU’LL LEARN: The most important thing you have to figure out before you start a business What business owners who want to scale can’t afford NOT to do The 5 characteristics/core values Tier 11 looks for in a new hire The key elements of a good prospective employee screening process

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 (click the pink button to see if you’re a fit) T&C recordings The 4-Hour Workweek (book by Timothy Ferriss) Forbes article about the new iPhone’s privacy features Search Engine Journal article about Google ads and small businesses Reuters articles about paid influencers and ad labels Connect with Ralph (@ralphhb) on Twitter

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Ralph and Kasim share their biggest takeaways from T&C 2021. If you missed it, get the recordings here. Another great year of https://trafficandconversionsummit.com/ (Traffic & Conversion Summit) is in the books. In today’s episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). Kasim says he never cared for events until he attended his first T&C five years ago and was blown away. He shares why he goes to sessions that interest him, not ones he thinks are most applicable to his business. The duo is a little hungover after all the fun, but still lucid enough to share some amazing things they learned.

IN THIS EPISODE YOU’LL LEARN: Why you can no longer afford NOT to niche down Tips for easily creating content across multiple mediums The core principles of marketing/entrepreneurship we have to come back to A 90-day content plan that beats the algorithms and helps you own your industry

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: T&C recordings The 7 Habits of Highly Effective People (Stephen Covey) Principles: Life and Work (Ray Dalio) Breakthrough Advertising (Eugene M. Schwartz) Digital Marketing for Dummies (Ryan Deiss and Russ Henneberry) Go to YouTube and search for “Solutions 8” Google “Best Google Ads Agency”

OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Keap, an easier way to manage every stage of the customer journey Clients Online, the go-to Facebook Advertising agency for businesses Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

The 7 Habits of Highly Effective People: 30th Anniversary Edition

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Traffic is sexy, but all the traffic in the world doesn’t matter if you don’t convert. Shaun Clark is the cofounder of https://www.gohighlevel.com/ (HighLevel), what was once the best-kept secret in the marketing world and is now the fastest-growing CRM on the planet. HighLevel helps agencies thrive with their all-in-one sales and marketing platform. In today’s episode, co-hosts Ralph Burns and Kasim Aslam chat with Shaun about taking care of clients and growing your business. Shaun doesn’t care what business you run, when a potential customer raises their hand and says “I’m interested,” the clock is ticking. You’d better get back to them—and in five minutes or less—or you lose. Listen in for some valuable tips on following up quickly and getting consumers to take action. IN THIS EPISODE YOU’LL LEARN: How to map out a simple, effective follow-up sequence Why Google Business Messages is (going to be) a huge deal Tips for small businesses trying to find the best agency Why it’s important to start local before you branch out

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: HighLevel HighLevel on YouTube The Short Life of Online Sales Leads (Harvard Business Review) Google Business Messages Business Network International The Psychology of Money by Morgan Housel

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

The Psychology of Money: Timeless lessons on wealth, greed, and happiness

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You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance? In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at https://tiereleven.com/ (Tier 11). Tom’s past creative experience includes stints at Disney and Dreamworks, and he sees his new position at Tier 11 as the perfect place to shine. Ralph and Tom dive deep into the creative process and all it entails—from research to psychology to letting ideas ruminate to feedback loops to unicorn ads and more. Tom admits he thrives in chaos a little more than the average creative person. Listen in as he and Ralph help make sense of what can often be a messy process.

IN THIS EPISODE YOU’LL LEARN: How to avoid a common mistake when building your company’s avatar The best places to get research on people who don’t have your product yet The why behind Tom’s controversial opinion that control groups don’t matter How to give your creative team more time while still meeting deadlines

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Choosing the right marketing agency is critically important for businesses on a growth path. It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It’s like an entrepreneurial rite of passage. If Ralph and Kasim can save someone from that bad first experience, they want to do it. Listen in for their insider tips.

IN THIS EPISODE YOU’LL LEARN: How to get clear on what you want/need before approaching an agency Why you shouldn’t pay huge amounts of money to an ad agency upfront What qualifications/certifications a marketing agency needs to have How to figure out which agencies are effective at tracking/reporting

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Solutions 8 Montessori schools Google Data Studio

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the best Twitter handle ever (@siliconvallaeys). He’s the co-founder and CEO of Optmyzr, a software application that helps you automate certain facets of Google Ads, making it more efficient and scalable. Listen in for some profound wisdom from an absolute legend and genius—in language we can all understand.

IN THIS EPISODE YOU’LL LEARN: How to be strategic with a smaller ad budget How to get an edge in digital marketing when everything is automated What you need to know about offline conversion tracking and value adjustment How to mitigate the risk when building on top of Google

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Traffic & Conversion Summit (Sept 13-15) Optmyzr Digital Marketing in an AI World (Fred’s first book)

Unlevel the Playing Field (2nd book releasing soon)

The Social Dilemma (Netflix)

PPC Town Hall on YouTube Episode 308: Spending Too Much on Customer Acquisition? Follow Fred on Twitter: @siliconvallaeys (best Twitter handle ever)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Digital Marketing in an AI World: Futureproofing Your PPC Agency

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In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you two years ahead of the curve. Listen in for some great insight—and a chance to win FREE tickets to Traffic & Conversion Summit!

IN THIS EPISODE YOU’LL LEARN: Why your business can’t survive without a CRM The most important question your lead magnet should answer Why your creative should intrinsically qualify your prospect (and what that means) What you need to know about UTM parameters and URL data

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tweet a positive podcast review to http://twitter.com/ralphhb (@ralphhb) for FREE T&C tix! Traffic & Conversion Summit (Sept 13-15) Tier 11 CRMs: Salesforce, Ontraport, ConvertKit, Keap (previously Infusionsoft) Episode 317 with Angela (IG branded content ads) Dead Wake (book by Erik Larson) Donald Miller’s Storybrand UTM parameters

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Dead Wake: The Last Crossing of the Lusitania

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William Palmer has run more than $10 million in Facebook ads for Tier 11, and he thinks it’s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right. In today’s episode, William sits down with co-hosts Ralph Burns and Kasim Aslam to share his interesting perspective on what makes YouTube ads successful for businesses and walks listeners through the 3 key phases of advertising on the platform. Kasim weighs in with a different perspective from his own experience as well. Listen in and see if YouTube ads are right for your business and—if you’re already on the bandwagon—how to make them even more effective. IN THIS EPISODE YOU’LL LEARN: The pros and cons of YouTube ads compared to Facebook Why placement targeting is a good place to start for YouTube ads The 3 phases of YouTube advertising and what to do differently in each one Tips for getting your YouTube ads to show up in your competitor’s videos

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Traffic & Conversion Summit (Sept 13-15) Tier 11 Eugene Schwartz’s Awareness Curve Tom Breeze’s Aducate Formula AdZoola

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel. In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even think they’re necessary at all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam come at this sales funnel debate from opposite sides, but (spoiler!) end up finding common ground. Listen in, weigh the pros and cons, and pick a side: Team Ralph or Team Kasim?

IN THIS EPISODE YOU’LL LEARN: Which customers, products, and services lend themselves to sales funnels What we lose with the iOS 14 update—and how to get it back The key difference between intent-based vs interrupter marketing The benefits of letting a customer engage on their own terms

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Perpetual Fridays on YouTube Ep. 304: How to Get Insane Google Smart Shopping ROAS w/Kasim Aslam Russell Brunson, inventor of sales funnels Traffic & Conversion Summit LIVE

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Is it time to re-engage with bots in your business? Chatbots were overhyped in 2018, then people lost interest. But bot technology has changed a lot since then. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Matt Leitz, founder of https://www.botbuilders.com/ (BotBuilders). Matt is on a mission to get the skeptical hosts back on the botwagon in 2021, and he makes a compelling argument for the power of bots—but “only if you like leads and sales and automated support.” He discusses the human component of bots and how they filter out unwanted conversations, making room for more money conversations. Did Matt win Ralph and Kasim over to the Bot Side? Listen to find out.

IN THIS EPISODE YOU’LL LEARN: How to use chatbots to capture email and phone #s (real ones) with one click Why customers are more honest and upfront with bots than humans Hot tips for killer bot sequences The inside scoop on RCS, the new open source platform on the horizon

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: BotBuilders Minichat Meet Bob the BotBuilder (demo) Connect with Matt on Facebook

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business. On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11’s Angela Ponsford for another edition of What’s Working Now? This month’s hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why should we care about it? And how do we use it? She explains how to go about finding these influencers and why you don’t need to land a Kardashian to get the most bang for your buck. IN THIS EPISODE YOU’LL LEARN: Why and how to combine your regular ads with branded content Advantages of partnering with micro-influencers over big names What you need to know about mobile best practices 3 key steps to getting conversions through branded content ads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Wizard Academy Branded Content Set-Up Guide (PDF) Branded Content: How to Do It Well (PDF)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes. YouTube is a great diversification strategy, and it’s definitely going to be the next phase of marketing, but the hosts wouldn’t recommend it as a place to start. Learn why (and where you should start instead) along with the ins and outs of YouTube ads and some valuable advice on capturing your audience’s attention and getting conversions. They also talk about their new YouTube channel, Perpetual Fridays, and the success they’ve seen in a short period of time. You don’t want to miss this one. IN THIS EPISODE YOU’LL LEARN: How to best ask for the click in your creative (and get people off YouTube) Why instream skippable ads are best for customer acquisition What conversion architecture is and why it’s important to focus on The single best targeting Kasim has experienced on YouTube

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Join us LIVE for Perpetual Fridays YouTube Ad Sequencing Skippable Instream Ads

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today’s episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of Nuclear Networking, and he has a different take. Sure, he says, you still need words, but content doesn’t actually drive traffic; link building does. And he’s got the receipts from his leading SEO agency to back up his claims. Tyler believes most people don’t understand what SEO truly is, so agencies give them tons of tangible content to keep them happy. But the content isn’t what’s really moving the needle, and Tyler is only interested in what gets results. He generously shares his profound knowledge of all things link-building on the show. IN THIS EPISODE YOU’LL LEARN: What one question to ask yourself before you hire an SEO agency The different link building types and which ones you really need What people keep doing that doesn’t actually help their Google rankings Which hosting platforms Tyler recommends and which ones to avoid

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Nuclear Networking Screaming Frog Yoast DiviTheme WP Rocket (for image compression) Directory building Ahrefs Majestic Advanced Web Ranking Flywheel WP Engine EOS

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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When it comes to getting traffic for your business, it’s obviously ideal to have a lot of money to invest in ads. But that’s not always realistic, especially for people just starting out. In this episode, Ralph Burns and Kasim Aslam give hope to those entrepreneurs who don’t have extra money for paid advertising just lying around. The bad news? You have to spend for traffic. Period. The good news? You can pay with time if you don’t have the cash. Ralph and Kasim talk through some simple basics, things they did back in the day that really worked. The bottom line: bring value to people, and it will pay off down the road. It’s the Law of Reciprocity, and it works. IN THIS EPISODE YOU’LL LEARN: Why (and how) to provide value (for free) in online groups and forums How to conduct free avatar research on LinkedIn to get more traffic How to get in front of YouTube audiences to grow your own business What it looks like to develop strategic partnerships with other companies

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Robert Kiyosaki

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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In this era of working remotely, companies have an entire globe as their talent pool. How (and when) do you hire the very best people to work for your business? On this episode, Ralph Burns and Kasim Aslam discuss their different philosophies on which comes first: putting processes in place or hiring people. Then they dive into how and where to find these top tier folks and how to make sure they’re the best fit for your company. Despite their differences, Ralph and Kasim have both created great company cultures in their respective virtual organizations. Listen in as they share their secrets (Kasim calls them Value Bombs) to hiring success. IN THIS EPISODE YOU’LL LEARN: The key difference between talent and skills and why it matters What 5 core characteristics Tier 11 looks for in new hires How different strengths/talents assessments compare to each other How to screen and analyze your applicants in the hiring process

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: First Break All the Rules by Marcus Buckingham Traction by Gino Wickman StrengthsFinder 2.0 (now CliftonStrengths) Kolbe A Index Profiles International Tier 11 is hiring now

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

First, Break All the Rules: What the world's Greatest Managers Do Differently

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How are Apple’s iOS 14+ updates going to affect your ads on Facebook and Google? Does increased privacy for users mean less sales for you? On this episode, Ralph Burns sits down with two of the smartest social advertising people on the planet, Angela Ponsford and Kasim Aslam, to pick their brains about all things Facebook, FLoC, and fundamentals of marketing. If you’re a small business owner, they have both good news and bad news for you. The best thing you can do right now is keep your head on, stay calm, do your research, and listen to this podcast. The storm is coming, but we can weather it together. IN THIS EPISODE YOU’LL LEARN: What FLoC means and how it affects you as an advertiser 3 updates Facebook recently issued related to conversion campaigns and ad manager The 2 most important things (that haven’t changed) when it comes to advertising The biggest mistake advertisers make when there’s a major change in the ecosystem

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: iOS14 Opt-in Rates (updated weekly) impact of iOS14 & ATT on the mobile app economy

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Our previous episode with Kasim Aslam was one of our most popular ever, and he’s back! A few weeks ago, we conducted a survey asking our Perpetual Traffic listeners to tell us the number one thing they want to solve in their businesses today. Not surprisingly, they want to grow and scale. Ralph Burns chatted with Kasim, Founder and CEO of Google Ads agency Solutions 8, to talk about that very thing. Kasim believes the two most important components to growing and scaling a successful business are people and processes. He shares some expert tips on ensuring you’ve got the right ones in place. He also discusses practicals for creating and enforcing processes, incentives for keeping them up to date, and how to make them work for your people and your business at every stage of the game.

IN THIS EPISODE YOU’LL LEARN: Ways to effectively duplicate and outsource yourself and your brain Where to start with process development and documentation How to involve your team in the creation and update of processes How to identify and eradicate weaknesses in your processes

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam https://sol8.com/ (Solutions 8) Episode 300: How to Launch a Product From Scratch The CheckList Manifesto: How to Get Things Right https://www.amazon.com/dp/B0778HD44M/ (Extreme Ownership: How U.S. Navy Seals Lead and Win) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.

Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Extreme Ownership: How U.S. Navy SEALs Lead and Win

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Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business. Ralph Burns and his guest, Tanner Larsson, Co-Founder of https://ecominsider.com/ (Ecom Insider) and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization. They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get. IN THIS EPISODE YOU’LL LEARN: Don’t try to extract your profit from your initial sale (and what to do instead) The 3 ways to grow your business, and the 2 you should be giving more attention to

How to increase your revenue by selling to your existing customer base Tactics to optimize your Shopify store to keep your customers coming back and staying longer

Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign! Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign. We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were. If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode. IN THIS EPISODE YOU’LL LEARN: The 1 technique Molly used to skyrocket the social proof on her ads The 6 steps to expand your research so you can find the best audiences for your ad sets How to cull the bad ad sets and boost the better ones What to do if you’re getting cheap link clicks but no conversions

Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click. Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click. Our Partners: http://conversionfanatics.com/freebook (How To Double Your Customers, Sales and Profits with A/B Testing (Free Book from Conversion Fanatics!)) http://botwebinar.com/ (Free Training: How to Generate Leads and Revenue with an Automated Chatbot) http://bkacontent.com/perpetual (Get One Month of Free Content from BKA Content (CODE: Perpetual)) Sendlane’s 2021 eCommerce Email Marketing Playbook Resources Mentioned In This Episode: https://tiereleven.com/ (Unlock Your Business Potential By Advertising on Social Media with Tier 11) Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps WordStream: Everything You Know About Conversion Rate Optimization Is Wrong https://shop.org/ (Shop.org) DigitalMarketer Lab Elite Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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What’s the biggest mistake you can make in your first paid traffic campaign? This week we’re talking about the importance of finding your perfect audience—and why you should never start your campaigns before it’s nailed down. Listen to learn the 3-step strategy paid ad experts use to make sure they’re targeting the right audience, every time. Our Partners: https://www.nolimitcreatives.com/ (Get 50% off your first month with No Limit Creatives (code: PTPODCAST)) https://www.wix.com/ecommerce/website (Build Your eCommerce Website on Wix) https://oribi.io/lp/digital-marketer (Start your free trial of Oribi (and get 20% off with code: digitalmarketer)) Resources Mentioned In This Episode: https://tiereleven.com/ (Unlock Your Business Potential By Advertising on Social Media with Tier 11) Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party Episode 82: The Death of Organic Social Media with Mike Stelzner Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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You’ve heard of Snapchat and TikTok, but are you actually advertising on these channels? In this episode, Savannah Sanchez, CEO and founder of The Social Savannah, explains the advantages of these platforms over Google and Facebook. Listen to learn how to create convertible ads on TikTok, why she would add Snapchat to a marketing strategy before TikTok, and how Savannah uses post-purchase surveys. Our Partners: https://www.nolimitcreatives.com/ (Get 50% off your first month with No Limit Creatives (code: PTPODCAST)) https://www.wix.com/ecommerce/website (Build Your eCommerce Website on Wix) https://oribi.io/lp/digital-marketer (Start your free trial of Oribi (and get 20% off with code: digitalmarketer)) Resources Mentioned In This Episode: https://tiereleven.com/ (Unlock Your Business Potential By Advertising on Social Media with Tier 11) http://thesocialsavannah.com/ (The Social Savannah) http://bit.ly/2000snapchat (FREE Snapchat Ad Credits) (thanks Savannah!) https://twitter.com/social_savannah (Savannah on Twitter) https://www.youtube.com/c/SavannahSanchez (Savannah on YouTube) Facebook Ad Creatives Only Facebook Group https://twitter.com/ralphhb (Ralph on Twitter) Episode 302: iOS14 Attribution: Where’s Your Money Going? Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This week we’re rerunning one of our previous episodes that we want to make sure you’ve heard. If you’re thinking running Facebook ads is a “set it and forget it” game—think again. In this episode, we cover common mistakes people make when setting up a Facebook ad campaign and go over an 11 step checklist to fix campaigns that aren’t converting. Our Partners: https://www.nolimitcreatives.com/ (Get 50% off your first month with No Limit Creatives (code: PTPODCAST)) https://www.wix.com/ecommerce/website (Build Your eCommerce Website on Wix) https://oribi.io/lp/digital-marketer (Start your free trial of Oribi (and get 20% off with code: digitalmarketer)) Resources Mentioned In This Episode: https://tiereleven.com/ (Unlock Your Business Potential By Advertising on Social Media with Tier 11) https://tiereleven.com/ ( )Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Chrome Extensions Setting Your Spending Limit Ads Not Approved? Ads Pending Review Improving Your Pixel’s Performance Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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If you’re not using Google Smart Shopping yet, this week’s guest is about to inspire you to open an account today. In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now. Listen to learn how to add Smart Shopping to your marketing strategy with Kasim’s advice for business owners and agencies. Our Partners: https://tiereleven.com (Unlock Your Business Potential with Social Media Advertising) https://www.nolimitcreatives.com (Get 50% off your first month with No Limit Creatives (code: PTPODCAST)) https://www.wix.com/ecommerce/website (Build Your eCommerce Website on Wix) https://oribi.io/lp/digital-marketer (Start your free trial of Oribi (and get 20% off with code: digitalmarketer)) Resources Mentioned In This Episode: https://www.3xshopify.com/ (The 3X Shopify Challenge) Google Ads Mastery Program with Kasim About Smart Shopping Campaigns Global Trade Item Number (GTIN) https://sol8.com/ (Solutions 8) Episode 302: iOS14 Attribution: Where’s Your Money Going? Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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With over 200 responses to our Perpetual Traffic Survey, the results are in. In this episode, we’ll talk about the results we got and what this means for the future of our Perpetual Traffic business. Listen in on how we’re ideating our upcoming product based on your biggest challenges and frustrations. Listen To Learn: How we’re using the challenges and frustrations found in the survey to figure out which product works best for our audience Different strategies for creating your own results that can help you find the best product to create The importance of your entry-point offer (and why multiple entry-points are ideal)

Our Partners: https://adworldconference.com/traffic (Save $700 on your Ad World 2021 Ticket!) https://www.wix.com/ecommerce/website (Build Your eCommerce Website on Wix) http://conversionfanatics.com/freebook (Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing) https://www.botbuilders.com/?r_done=1 (BotBuilder’s Chatbots That Deliver Results (Without The Work)) Resources Mentioned In This Episode: Page Insights https://answerthepublic.com/ (AnswerThePublic) https://scalable.co/the-memo/ (Subscribe to the weekly Scalable Memo) https://tiereleven.com/grow-your-agency/ (Grow Your Agency Without Working Nights & Weekends) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Attribution has always been a mystery in marketing, but with the newest iOS changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/survey Listen To Learn: What it means to triangulate your data Choosing your attribution model The importance of moving away from constantly checking your account (and why it will save your sanity!)

Our Partners: https://adworldconference.com/traffic (Save $700 on your Ad World 2021 Ticket!) https://www.wix.com/ecommerce/website (Build Your eCommerce Website on Wix) http://conversionfanatics.com/freebook (Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing) https://www.botbuilders.com/?r_done=1 (BotBuilder’s Chatbots That Deliver Results (Without The Work)) Resources Mentioned In This Episode: https://tiereleven.com/survey (Get the Tactical Troubleshooting Checklist For FREE ($297 Value)) https://twitter.com/ralphhb (Ralph on Twitter) https://twitter.com/andrewfoxwell (Andrew Foxwell on Twitter) https://twitter.com/realdoseofdee (Dee Deng on Twitter) https://twitter.com/eric_seufert (Eric Seufert on Twitter) Episode 289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14 Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Want an inside look at how agencies are able to scale to the coveted million-dollar mark? In this episode, General Manager at Scalable Brand Studios Erin MacPherson joins Ralph and Amanda to talk about what it’s like to be inside of a growing agency and working through the inevitable challenges that come with growth. And, don’t forget that you can still grab the Tactical Troubleshooting Checklist for FREE ($297 value)—link below! Listen To Learn: What it’s like to hire as a remote agency The importance of helping your employees as say no What to expect from firing a customer and how to figure out if you can afford to let them go

Our Partners: https://adworldconference.com/traffic (Save $700 on your Ad World 2021 Ticket!) https://www.wix.com/ecommerce/website (Build Your eCommerce Website on Wix) http://conversionfanatics.com/freebook (Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing) https://www.botbuilders.com/?r_done=1 (BotBuilder’s Chatbots That Deliver Results (Without The Work)) Resources Mentioned In This Episode: https://tiereleven.com/survey (Get the Tactical Troubleshooting Checklist for FREE ($297 value!)) https://tiereleven.com/grow-your-agency/ (Grow Your Agency Without Working Nights and Weekends) https://tiereleven.com/manifesto (The Tier 11 Agency Manifesto) https://www.digitalmarketer.com/about-us/ (Who is DigitalMarketer?) DigitalMarketer: We Believe https://www.digitalmarketer.com/products/ (DigitalMarketer Certifications (HQ)) https://bossbabe.com/ (BossBabe) Erin MacPherson on LinkedIn Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Things are about to get interesting. Perpetual Traffic is about to build a business AND give you a front-row seat to the experience. Watch us start a business in real-time and come along for the ride as we figure out what our product is going to be and how we’ll market it. Have a few minutes to fill out our survey? Visit tiereleven.com/survey and get the Tactical Troubleshooting Checklist ($297 value) for free! Listen To Learn: Why we want to start a business centered around Perpetual Traffic What to expect from your front-row seat to our newest endeavor How we plan to kick off our business with a listener survey (we’d love if you filled it out!)

Our Partners: https://adworldconference.com/traffic (Save $700 on your Ad World 2021 Ticket!) https://oribi.io/digitalmarketer (Get a Free Trial of Oribi and 20% off with code: DigitalMarketer) https://www.nolimitcreatives.com/ads/ (Get 50% off of Ad Creatives with code PTPODCAST) Resources Mentioned In This Episode: https://tiereleven.com/survey (Get the Tactical Troubleshooting Checklist for FREE ($297 value!)) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value. Listen To Learn: How to figure out your Customer Acquisition Cost The importance of narrowing down your Customer Lifetime Value (and how to calculate it) How to add refunds, cost of goods sold, and more into your business costs

Our Partners: https://adworldconference.com/traffic (Save $700 on your Ad World 2021 Ticket!) https://oribi.io/digitalmarketer (Get a Free Trial of Oribi and 20% off with code: DigitalMarketer) https://www.nolimitcreatives.com/ads/ (Get 50% off of Ad Creatives with code PTPODCAST) Resources Mentioned In This Episode: https://tiereleven.com/ (Work with Tier 11) How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula http://businesslunchpodcast.com/contest/ (Listen & Win an Apple Giveaway!) How To Calculate Your Average Customer Value (And Why It Matters) Customer Value Optimization: How to Build an Unstoppable Business Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Content is powerful. It builds relationships with your audience and turns readers, viewers, and listeners into customers. In this episode, Angela Ponsford joins Ralph Burns and Amanda Powell to talk content. Listen to learn how DigitalMarketer created a successful repeatable process for marketing through content, the importance of knowing your ‘big idea’, and how you can create a content marketing strategy similar to DM’s. RESOURCES MENTIONED IN THIS EPISODE https://tiereleven.com/ (Get Results Like This with Tier 11) https://tiereleven.com/jobs (Work at Tier 11) https://adworldconference.com/traffic (Save $700 on your Ad World 2021 Ticket!) https://oribi.io/digitalmarketer (Get a Free Trial of Oribi and 20% off with code: DigitalMarketer) https://www.nolimitcreatives.com/ads/ (Get 50% off of Ad Creatives with code PTPODCAST) https://en.wikipedia.org/wiki/The_A-Team (Definition: The A-Team) The Ultimate Guide to Digital Marketing Architect a Brand that Builds Authority & Actually Increases Sales https://theclikk.com/ (theCLIKK) http://russhenneberry.com/ (Russ Henneberry’s Website) https://twitter.com/ralphhb (Ralph on Twitter) Episode 295: How ‘The Teach & Pitch Video Formula’ 52X’d a Business in 18 Months Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Content marketing still works...and it works really well. In this episode, founder of Superpath Jimmy Daly explains why content marketing matters and how to find opportunities in what feels like a saturated content world. Listen to learn how to start your content marketing strategy, if you should worry about SEO or not, and how long you need to wait before you quit. RESOURCES MENTIONED IN THIS EPISODE https://tiereleven.com/ (Get Results Like This with Tier 11) https://tiereleven.com/jobs (Work at Tier 11) https://adworldconference.com/traffic (Save $700 on your Ad World 2021 Ticket!) https://oribi.io/digitalmarketer (Get a Free Trial of Oribi and 20% off with code: DigitalMarketer) https://www.nolimitcreatives.com/ads/ (Get 50% off of Ad Creatives with code PTPODCAST) https://www.animalz.co/ (Animalz) Superpath’s AMA with Animalz https://www.imdb.com/title/tt1135503/ (Julie and Julia | IMDB) https://pro.superpath.co/community (Join the Superpath Slack Community) https://twitter.com/jimmy_daly?lang=en (Jimmy on Twitter) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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The foundation of marketing isn’t difficult: sell people stuff they need. As marketers, it’s easy to overcomplicate what it takes to get a brand off the ground. In this episode, Dave Gerhardt, CMO at Privy, explains how to market a new company that isn’t well known in their industry (yet!). Listen to learn how he created Drift’s marketing strategy, was able to use a podcast to grow their reach, and gained traction against established competitors. RESOURCES MENTIONED IN THIS EPISODE https://tiereleven.com/ (Get Results Like This with Tier 11) https://tiereleven.com/jobs (Work at Tier 11) https://oribi.io/digitalmarketer (Get a Free Trial of Oribi and 20% off with code: DigitalMarketer) https://www.nolimitcreatives.com/ads/ (60+ Free Ad Creatives For Social (thanks No Limit Creatives!)) https://twitter.com/davegerhardt (Dave on Twitter) Dave’s Podcast B2B Marketing Drift’s Podcast Seeking Wisdom https://www.patreon.com/davegerhardt (Dave’s Marketing Group: The Leading Community for Modern B2B Marketing) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This week we’re featuring a case study that Tier 11 just presented to Facebook (yup, it was that good). In this episode, Ralph explains how Tier 11 helped a client go from $8,000 in revenue to $430,000 in revenue in just 18 months. Listen to learn Tier 11’s 5-step process, the importance of audience levels, the video formula that brought it all together, and more. RESOURCES MENTIONED IN THIS EPISODE https://tiereleven.com/ (Get Results Like This with Tier 11) https://tiereleven.com/jobs (Work at Tier 11) http://oribi.io/digitalmarketer (Get a Free Trial of Oribi and 20% off with code: DigitalMarketer) https://www.nolimitcreatives.com/ads/ (60+ Free Ad Creatives For Social (thanks No Limit Creatives!)) How Video Ads Work on Facebook Facebook Ads Guide Facebook Lead Ads Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Building campaigns for scale takes strategy. In this episode, Angela Ponsford joins Ralph to talk about how to build campaigns with the intention of scaling them to huge numbers. Listen to learn what’s new in the Facebook advertising world, what’s working well right now, and get a full rundown of The Ads Lab™ process (full episode on this coming soon). RESOURCES MENTIONED IN THIS EPISODE https://tiereleven.com/apply-fsa/ (Work with Tier 11) https://tiereleven.com/careers/ (Tier 11 is Hiring! | Careers at Tier 11) http://conversionfanatics.com/freebook (How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic) https://www.bkacontent.com/perpetual/ (Get one month of FREE blogging from BKA Content) The eCommerce Segmentation Handbook | Sendlane Facebook: About the Data-Driven Attribution model Facebook blocks users from sharing news in Australia Apple: IDFA iOS 14 Change Coming Early Spring The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Today we’re talking about something that impacts all of your marketing efforts but doesn’t technically involve traffic or conversions. In this episode, Ralph and Amanda talk about the 90 Day Strategy each of their teams runs through to make sure they’re on track. Listen to learn how DigitalMarketer and Tier 11 run their leadership meetings, why it keeps everyone focused and on track, and the secret behind “Big 3’s” (make sure to get your post-it notes ready). RESOURCES MENTIONED IN THIS EPISODE http://tiereleven.com/work-with-us (Work with Tier 11) https://tiereleven.com/careers/ (Tier 11 is Hiring! | Careers at Tier 11) http://conversionfanatics.com/freebook (How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic) https://www.bkacontent.com/perpetual/ (Get one month of FREE blogging from BKA Content) The eCommerce Segmentation Handbook | Sendlane Traction: Get a Grip on Your Business by Gino Wickman Good to Great by Jim Collins Scaling Up: How a Few Companies Make It...And Why the Rest Don’t by Verne Harnish https://www.digitalmarketer.com/elite/ (ELITE Growth Accelerator) Episode 292: How Live Bearded Exploded Their Online Conversions with Justin Christianson Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

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Marketing focuses a lot on traffic and conversions and too little on what happens next—even though getting a new customer is much more expensive than retaining your current customers. In this episode founder of Conversion Fanatics, Justin Christianson, talks about the high-level strategy that goes after the click. Listen to learn how Justin analyzes a brand new client and takes us through his revenue optimization for ecommerce brand Live Bearded. RESOURCES MENTIONED IN THIS EPISODE http://tiereleven.com/work-with-us (Work with Tier 11) http://conversionfanatics.com/freebook (How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic) https://www.bkacontent.com/perpetual/ (Get one month of FREE blogging from BKA Content) The eCommerce Segmentation Handbook | Sendlane https://livebearded.com/ (Live Bearded) https://livebearded.com/collections/all (Live Bearded Collections) True Beardsman Beard Kit from Live Bearded https://livebearded.com/cart (Live Bearded Cart Page) Live Bearded Check Out Page https://conversionfanatics.com/ (Conversion Fanatics) Justin on socials Episode 291: Are You Making This 1 Big Digital Marketing Mistake in 2021? Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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With the iOS 14 update on the horizon, marketers can’t afford to make any mistakes in 2021. In this episode, Ralph, Amanda, and Angela Ponsford talk about what’s working for them right now. They explain how they’re preparing for the iOS 14 update (despite the announcement it won’t be here until Spring 2021), the new attribution setting inside Facebook, DigitalMarketer’s content strategy, and more. RESOURCES MENTIONED IN THIS EPISODE http://tiereleven.com/work-with-us (Work with Tier 11) https://tiereleven.com/jobs (Available Jobs at Tier 11) The eCommerce Segmentation Handbook Digital Marketer http://conversionfanatics.com/freebook (How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic) https://www.177milkstreet.com/ (Christopher Kimball’s Milk Street) https://www.midwayautomotive.com/ (Midway Automotive) Apple to roll out awaited app tracking feature in 'early spring' Episode 288: How ‘Intentional Authenticity’ Turned BiggerPockets Into The #1 Real Estate Investing Publisher on the Planet Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Feeling like you’re running on the never-ending “Launch Hamster Wheel”? In this episode, founder of Deadline Funnel Jack Born explains how to get off the hamster wheel and into evergreen profits. Listen to learn the importance of strategizing a mindset shift in every webinar you run, why you need to include a story in your marketing (and what to do if you don’t have a story that perfectly aligns with your message), an example of how Deadline Funnel weaves stories into their webinars, and more. RESOURCES MENTIONED IN THIS EPISODE http://tiereleven.com/work-with-us (Work with Tier 11) Deadline Funnel https://www.shamwow.com/ (Shamwow) https://www.perrymarshall.com/ (Perry Marshall) https://www.jonbenson.com/ (Jon Benson) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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The iOS update is coming and all we can do as marketers is prepare as much as possible for it. In this episode, founder of Wicked Reports Scott DesGrosseilliers is giving us more information on what to expect with the new Apple iOS update. Scott talks about what the difference will be between first-party data and third-party data, what the real benefit of all of this is for Apple, and a solution (from a tracking perspective) to avoid third-party data through iOS. RESOURCES MENTIONED IN THIS EPISODE https://tiereleven.com/work-with-us (Work with Tier 11) https://www.wickedreports.com/ (Wicked Reports) https://www.plusthis.com/ (PlusThis) Zapier Facebook Lead Ads Integrations Apple App Tracking Transparency How Apple’s iOS 14 Release May Affect Your Ads | Facebook App Store User Privacy and Data Use Apple Facebook Tracking Notification Follow The Money: How Marketing Attribution Gives You a Strategic Edge 1st Party Data, 2nd Party Data, 3rd Party Data: What Does It All Mean? What is an API? Are you prepared for iOS14? Quiz Wicked Reports Website Free Masterclass: Ad Attribution and ROAS Optimization Wicked Reports 3 Minute Demo Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Would being the authority in your niche help your business? In this episode, VP of Growth at BiggerPockets Brandon Turner explains how BiggerPockets has grown into such an authority in the real estate space and taken over pretty much every related search term for their niche. Listen to learn how BiggerPockets built trust and credibility at scale, uses tools to monetize information, and why you need to be aware of the Dr. Oz Analogy. RESOURCES MENTIONED IN THIS EPISODE https://www.biggerpockets.com/ (BiggerPocket’s Website) https://www.biggerpockets.com/webinars (BiggerPocket Webinars) https://www.biggerpockets.com/podcast (BiggerPocket’s Real Estate Podcast) BiggerPockets Real Estate Podcast on Apple Music Mike LaCava’s Articles on BiggerPockets https://houseflippingschool.com/ (House Flipping School) Brandon on Instagram Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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You knew this episode was coming once the headlines started to pop up: it’s time for an iOS 14 update as it impacts marketers. In this episode, Angela Ponsford joins Ralph Burns to explain how the new iOS 14 update is changing Facebook advertising, what you need to be doing as a marketer or agency, how the Facebook API could help, and more. Listen to also hear part of Ryan Deiss’ T&C 360i keynote. RESOURCES MENTIONED IN THIS EPISODE https://tiereleven.com/work-with-us (Work with Tier 11) How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic Maurice Rahmey iOS 14 Twitter Thread How Apple’s iOS 14 Release May Affect Your Ads Key takeaways from Facebook’s major iOS 14 updates today Preparing our Partners for iOS 14: Impacts to App Advertisers and Developers Apple’s new privacy features have further rattled the location-based ad market Speaking Up for Small Businesses | Facebook Verifying your Domain | Facebook Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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We bring you the last episode of Perpetual Traffic in 2020, which means it’s time for reflections and predictions. In this episode, Ralph and Amanda talk about their biggest takeaways of the year and what predictions those takeaways have them making in 2021. Listen to learn how Tier 11 did in 2020, how Ralph and Amanda view the new iOS update and its impact on ads, and what they’re gearing up for in the new year. RESOURCES MENTIONED IN THIS EPISODE https://tiereleven.com/work-with-us (Work with Tier 11) http://conversionfanatics.com/freebook (How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic) T&C 360i Session Recordings How Apple’s iOS 14 Release May Affect Your Ads Key Takeaways from Facebook’s Major iOS 14 Updates Today Preparing our Partners for iOS 14: Impacts to App Advertisers and Developers Apple’s new privacy features have further rattled the location-based ad market Speaking Up for Small Businesses | Facebook Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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What is one of the best social media marketers in the world doing to adapt to the constant algorithm changes? This week’s guest is the #1 infomercial host who boasts over 5 million followers and 70 million podcast downloads. In this episode, Chalene Johnson explains how she’s navigating Facebook changes, what type of content she’s posting to get the most engagement, her best-performing ad (right now!), and more. RESOURCES MENTIONED IN THIS EPISODE http://tiereleven.com/work-with-us (Work with Tier 11) https://conversionfanatics.com/ (Conversion Fanatics Free Book Download (Double Your Sales!)) https://videoleapapp.com/ (Video Leap) https://www.mixcord.co/pages/mixcaptions (Mixcord) https://www.beachbodyondemand.com/ (Beach Body On Demand) https://www.instagram.com/instaclubhub/ (Insta Club Hub) https://www.instagram.com/chalenejohnson/ (Chalene on Instagram) Episode 281: 5 Big Takeaways from ‘The Social Dilemma’ Movie Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This week we talking to one of the world’s foremost experts on social media marketing. In this episode, the ‘Queen of Facebook’ Mari Smith is talking about the future of Facebook. Listen to get updates on what to expect from the platform in 2021, what the best types of content are if you’re thinking about going Live, her tips for starting a Facebook group (do you need to hire a Community Manager?), and more. RESOURCES MENTIONED IN THIS EPISODE http://tiereleven.com/work-with-us (Work With Tier 11) https://trafficandconversionsummit.com/ (T&C3 60i) https://conversionfanatics.com/ (Conversion Fanatics) https://hey.com/ (Start your Free HEY Trial) Zuckerberg’s Privacy Manifesto Live Shopping on Facebook https://wave.video/ (Wave.Video) https://www.agorapulse.com/ (Agorapulse) https://invideo.io/marismith/ (InVideo.io) https://theboostapps.com/mari/ (Boosted Video Maker) Facebook Paid Online Events Instagram and Messenger Integration Socialbakers Q3 Trends Report 7 Ways Businesses Can Use Facebook Live https://marismith.com/golive (GO LIVE with Mari Smith) Mari’s Articles on Social Media Examiner https://www.marismith.com/ (Mari’s Website) https://www.facebook.com/marismith/ (Mari on Facebook) https://www.instagram.com/mari_smith/ (Mari on Instagram) https://twitter.com/MariSmith (Mari on Twitter) https://www.linkedin.com/in/marismith/ (Mari on LinkedIn) https://www.youtube.com/user/facebookmari (Mari on YouTube) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Facebook ad success doesn’t equal having a bigger budget to put behind your ads. In this episode, Nehal Kazim is giving us his hack for Facebook advertising success. It’s not just adding more budget, it’s all about finding pockets of your market where you can reach new audiences and continue to expand and scale your business. Listen to hear examples of how Nehal is using this hack with his agency clients right now. RESOURCES MENTIONED IN THIS EPISODE https://tiereleven.com/work-with-us/ (Work with Tier 11) http://getepicchallenge.com/podcast (5-Day Epic Challenge) http://linkedin.com/perpetual ($100 LinkedIn Ad Credit) https://conversionfanatics.com/ (Conversion Fanatic Free Book Download (Double Your Sales!)) Creative System For Doubling Scale and ROAS https://adpros.com/creatives/ (DFY Creatives by Ad Pros) https://www.facebook.com/nehalkazim (Nehal on Facebook) https://www.facebook.com/adproscom/ (Ad Pros on Facebook) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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After a year like 2020, we’ve never been so reminded about the importance of having predictable selling systems. In this episode, Scalable’s Head of Marketing Matt Swan and Head of Sales and Success Michael Ashcraft explain their predictable selling system for high ticket programs. Listen to learn the 5-step formula DigitalMarketer is using to sell their high-ticket offers (like becoming a DM Partner or our ELITE Coaching Program) and how you can adapt it to fit your high ticket program. RESOURCES MENTIONED IN THIS EPISODE The 4-Step Agency Growth Funnel https://www.digitalmarketer.com/apply-c/ (DM Partner Intake Form) DM Partner Qualification Page Matt Swan on LinkedIn https://www.linkedin.com/in/mkashcraft/ (Michael Ashcraft on LinkedIn) https://tiereleven.com/work-with-us/ (Work With Tier 11) T&C360i Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Yup, this week we’re talking about THAT movie. It’s the movie that every marketer watched with one eye open as they saw the platform they spend so much of their working hours inside of in a new light. In this episode, Ralph and Amanda let you know what they think about The Social Dilemma and their 5 biggest takeaways from the movie. RESOURCES MENTIONED IN THIS EPISODE https://www.linkedin.com/perpetual (Get $100 in LinkedIn Advertising Credits) https://tiereleven.com/work-with-us (Work with Tier 11) What the Social Dilemma Gets Wrong How Using Social Media Affects Teenagers Equifax Hack: 5 Biggest Credit Card Data Breaches The Binge Breaker Facebook to temporarily halt political ads in U.S. after polls close Nov. 3, broadening earlier restrictions Facebook Ad Library Report Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Not expecting to see this episode pop up on your podcast platform? We couldn’t let Black Friday and Cyber Monday go by without giving you our 7 essential tips to crush your ads during the holiday sales. Listen to learn how Tier 11 is gearing up for one of the biggest ad weeks of the year. RESOURCES MENTIONED IN THIS ARTICLE About Campaign Budget Optimization Dynamic Ads Choose The Right Ad Objective Episode 106: How Much Can You Afford to Pay to Acquire a Customer? How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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A Predictable Selling System means that despite a year like 2020, you can feel confident that your business will survive. In this episode, Ryan Deiss explains the Predictable Selling System we’re using at DigitalMarketer so you can create your own. Learn how to create your PSS’s messaging and structure so you can stand out and get the predictability in your business that you’ve been looking for. RESOURCES MENTIONED IN THIS EPISODE http://tiereleven.com/work-with-us (Work with Tier 11) https://www.linkedin.com/perpetual (Get $100 in LinkedIn Advertising Credits) Drift 55 Year Old Golfer Ad by John Carlton http://pizzaturnaround.com/ (Pizza Turn Around | Domino’s) https://trends.google.com/trends/ (Google Trends) https://www.reddit.com/ (Reddit) Lab Plus | DigitalMarketer Episode 232: The Most Important Thing You Need to Dial In When Advertising on Facebook Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Could your business grow faster if you had the perfect website? In this episode, VP of Growth at WP Engine David Vogelpoh shows us the essential WordPress plugins you can use to create the perfect visitor experience. Learn how to use these tools alongside A/B testing to create a compelling and highly converting website using WordPress. RESOURCES MENTIONED IN THIS EPISODE https://wpengine.com/ (WP Engine) https://www.21for21challenge.com/ (Join the 21 for ‘21 Challenge (For Free!)) http://tiereleven.com/work-with-us (Work with Tier 11) David on LinkedIn https://twitter.com/wpdavidv (David on Twitter) https://www.studiopress.com/ (StudioPress) https://getflywheel.com/ (Flywheel) https://wp-rocket.me/ (WP Rocket) https://localwp.com/ (Local WordPress) All-in-One WP Migration Plugin Genesis Blocks Plugin Genesis Custom Blocks Plugin https://webpagetest.org/ (WebPageTest) Page Speed Insights Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Is it still possible to go viral these days? If you ask Joseph Wilkins, founder of Funny Sales Videos, the answer is: absolutely. In this episode, Joseph will explain his 7-step process for creating viral sales videos, the same strategy that has gotten one of his client’s over 20,000,000 million views on ONE sales video. Here’s a sneak peek: Step 1: Nail down your customer avatar… RESOURCES MENTIONED IN THIS EPISODE https://www.21for21challenge.com/ (Join the 21 for ’21 Challenge (For Free!)) Tru Earth Video https://funnysalesvideos.com/ (Funny Sales Videos) Episode 258: How Ryan McKenzie Scaled His eComm Biz to 7 Figures/Month Using Micro-Influencers Episode 254: How Travis Chambers Created YouTube’s #1 Ad of the Decade https://www.creativityincbook.com/about/ (Creativity, Inc. by Ed Catmull) Harmon Brothers University 14-Day Script Challenge Talitha Hanks | TMG https://www.fiverr.com/ (Fiverr ) https://www.linkedin.com/in/wilkinsjoseph (Joseph on LinkedIn) https://conversionfanatics.com/ (Conversion Fanatics) https://wpengine.com/ (WP Engine) https://tiereleven.com/work-with-us/ (Work with Tier 11) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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In this episode, DigitalMarketer’s Paid Media Manager Garrett Hardy explains the paid media campaign and funnel that’s been cleaning up for Roland Frasier’s EPIC Challenge. Listen to this episode to create your own 'Challenge' funnel for paid media AND get Ralph and Amanda Ponsford’s quick updates on what you need to know about the paid ad space right now. RESOURCES MENTIONED IN THIS EPISODE US Ad Library Report Turn On Two-Factor Authentication for Business Manager What is two-factor authentication and how does it work on Facebook? Improving Ad Performance Through Ad Volume Guidance https://www.facebook.com/policies/ads/ (Advertising Policies) EPIC Challenge: Ethical Profits in Crisis Laser Target 5 Acquisitions in 5 Days EPIC Challenge: Upgrade to VIP How To Scale Your Agency To $100K per Month (And Beyond) https://tiereleven.com/work-with-us/ (Work with Tier 11) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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We don’t have to tell you there’s a huge opportunity to grow your business on social media these days. You already know that—what you want to know is, HOW?! In this episode, DigitalMarketer’s Senior Social Media Manager Shannon Goodell joins us to talk about DigitalMarketer’s social media strategy. We hear about DM’s social media priority list, how Shannon hit the record for most engagement across DM’s socials EVER, the CPC range she looks for with boosted content, and so much more. RESOURCES MENTIONED IN THIS EPISODE How To Scale Your Agency To $100K per Month (And Beyond) https://tiereleven.com/work-with-us/ (Work with Tier 11) https://conversionfanatics.com/ (Conversion Fanatics) https://wpengine.com/ (WP Engine) How does the Facebook Crawler work? Facebook Lookalike Audiences https://sproutsocial.com/ (Sprout Social) https://www.facebook.com/creatorstudio/ (Facebook Creator Studio) https://orlalarkin.com/caption-maker/ (Instagram Caption Maker) How do I use hashtags on Instagram? DigitalMarketer on Instagram https://twitter.com/DigitalMktr (DigitalMarketer on Twitter) https://www.facebook.com/digitalmarketer/ (DigitalMarketer on Facebook) https://www.linkedin.com/in/ryandeiss/ (Ryan Deiss on LinkedIn) DigitalMarketer on LinkedIn Shannon on LinkedIn Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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More traffic isn’t your problem—chances are your problem is your offer. In this episode, Ralph and Amanda talk about how Tier 11 and DigitalMarketer are freshening up their past offers to increase conversions. They’ll explain their strategies to create new offers that advertise to new markets, why it’s essential to focus on the analytics before AND after the click, and why every offer is a learning lesson (even if it doesn’t create the sales boost you’d hoped for). RESOURCES MENTIONED IN THIS EPISODE https://www.digitalmarketer.com/lab-plus/ (DigitalMarketer Lab Plus) The Ultimate Social Media Swipe File The Facebook Ad Template Library The Napkin Challenge https://tiereleven.com/ (Tier 11 Customer Testimonial (Midway Down Page)) Episode 274: The Future of Paid Traffic in 2020 And Beyond Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller Conversion Fanatics https://wpengine.com/ (WP Engine) Tier 11 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Building a StoryBrand: Clarify Your Message So Customers Will Listen

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The future of paid traffic is reliant on more than just traffic—the future of paid traffic is looking at your conversion metrics all the way through the entirety of your funnel. In this episode, Ralph talks about what to do after the click to ensure your business flourishes in the years to come, and you can expect to learn more about the conversion aspect of paid traffic in upcoming Perpetual Traffic episodes. RESOURCES MENTIONED IN THIS EPISODE https://thebettyrocker.com/ (Betty Rocker) https://wistia.com/ (Wistia) https://tiereleven.com/work-with-us/ (Tier 11 Agency) Episode 01: The Future of Paid Traffic Episode 02: Acquiring Customers One Pixel at a Time Episode 03: Facebook Video Ad Game Plan https://trafficandconversionsummit.com/ (Traffic and Conversion Summit) https://manuelsuarez.com/coaching (Manuel Suárez Coaching (Coupon Code: PODCAST)) https://adworldconference.com/traffic/ (Ad World Conference 2020) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcast not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This week we’re talking about launches and BIG campaign strategies. In this episode, Molly Pittman is back to show us how she recently launched Smart Marketer’s 10-Day Facebook Ad Bootcamp using $50,000 and a Facebook popup group. You’ll also hear from Erin MacPherson, DigitalMarketer’s Director of Content Development, on how you can adapt huge brand campaigns, like Lysol’s, to your business (no matter how big it is). RESOURCES MENTIONED IN THIS EPISODE A Family Guide to the Best School Year Ever Lysol Classroom Makeover at Marjory Stoneman Douglas High School Train My Traffic Person Episode 257: Watch Molly Build an Entire Traffic System from Scratch! Part Two Episode 271: A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcast not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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If your website isn’t perfectly optimized for Google—don’t be too hard on yourself. At one point, the DigitalMarketer team had to restructure 500+ blog posts to optimize for SEO! In this episode, Amanda explains where DigitalMarketer’s blog was when she first came on board, how she used 301s to restructure the website, and her strategy to create new content and upgrade old content to improve organic ranking. She also explains her SEO strategy for the new Perpetual Traffic website. RESOURCES MENTIONED IN THIS EPISODE Perpetual Traffic | DigitalMarketer.com https://moz.com/learn/seo/redirection (Redirects | Moz) Referral Exclusions | Google https://ahrefs.com/blog/301-redirects/ (301 Redirects for SEO: Everything You Need to Know) Canonicalization | Moz https://yoast.com/rel-canonical/ (The Ultimate Guide to Canonicalization | Yoast) https://manuelsuarez.com/coaching (Manuel Suárez Coaching (Coupon Code: PODCAST)) https://adworldconference.com/traffic/ (Ad World Conference 2020) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Today Ryan Deiss’ cameos on Perpetual Traffic to tell you his Napkin story and layout a challenge that could change everything for you. Ryan is an entrepreneur, author, and investor, and according to Shark Tank star, Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer (honestly, we’d be surprised if you’re in digital marketing and you don’t know about him). But Ryan has a great story to share with you, so that you can glean all the lessons learned. Listen today for, Erin’s own life-changing Napkin story.

“I will let you know that I have not lived Homeless since then(!), but it took some simplifying... It took being able to put a clear plan on a napkin”. Erin McPherson The (surprising) origin story of Digital Marketer as told by Ryan Deiss. The benefits of hitting rock-bottom.

“It forces you to establish a zero-cost basis on your life, and it forces you to deal with, okay, what are the only things that matter?” Ryan Deiss. An opportunity for you to re-launch your life/your story/your business/your career.

And more! Mentioned In This Episode The challenge begins on September 23rd, so be sure to join now before it’s too late! Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on ApplePodcasts and leave us a review. ApplePodcasts not your platform? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This week we’re focusing on advertising your eCommerce offers on Facebook and a harsh truth. If your ads aren’t working it might not be your ad, it might be your business. In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (and why). You’ll also get a quick update on what’s working and not working on Facebook right now—hot off the Tier 11 press! RESOURCES MENTIONED IN THIS EPISODE Mobile/Responsive Web Design Tester Organic Aloha Prime Steak Rub & Seasoning http://theleanstartup.com/ (The Lean Startup) Create Custom Metrics in Ads Reporting Actions Attributed to Your Ad Episode 166: Why Facebook Traffic is NOT Your Problem Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business Manuel Suárez Coaching (Coupon Code: PODCAST) https://adworldconference.com/traffic/ (Ad World Conference 2020) https://ahrefs.com (Ahrefs) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In the second part of this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market. RESOURCES MENTIONED IN THIS EPISODE Your Digital Marketing Strategy Template https://us.naturalslim.com/ (NaturalSlim USA) NaturalSlim on Youtube https://www.agmagency.com/ (Attention Grabbing Media) Hire Manual http://manuelsuarez.com/ (Manual’s Website) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market. RESOURCES MENTIONED IN THIS EPISODE Your Digital Marketing Strategy Template https://us.naturalslim.com/ (NaturalSlim USA) NaturalSlim on Youtube https://www.agmagency.com/ (Attention Grabbing Media) Hire Manual http://manuelsuarez.com/ (Manual’s Website) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This week Ralph and VP of Media Buying at Tier 11 Angela Ponsford are covering everything you need to know about the Facebook ad world right now to scale your strategy—but first, they’ll give you some information on CCPA and the new limited data use. Listen to learn The Ecommerce Ad Amplifier™ cold traffic strategy that’s getting them a 6x ROAS, how Tier 11 is using interest targeting, lookalikes, and broad audiences, and their current CBO strategy. RESOURCES MENTIONED IN THIS EPISODE https://tiereleven.com/jobs (Work at Tier 11) https://tiereleven.com/100 (How To Scale Your Agency To $100K per Month (And Beyond)) The Ecommerce Ad Amplifier™ Helping Businesses Comply With the California Consumer Privacy Act (CCPA) Data Processing Options for Users in California Facebook Experiments https://www.imdb.com/title/tt0120815/ (Saving Private Ryan IMDB) Episode 226: How Molly Got A 5x ROAS By Relying On Cold Traffic Part Two Episode 259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Is it truly impossible to beat Wikipedia as the first search result for your preferred keywords? Well, Ahrefs decided that instead of trying to beat them—they would join them. In this episode, writer and content marketer of Ahrefs Michal Pecánek tells us Ahref’s heroic journey of creating their own Wikipedia page with the hope of finally landing that top spot in the SERPs. RESOURCES MENTIONED IN THIS EPISODE https://ahrefs.com/blog/technical-seo/ (Technical SEO Mastery: Lessons from the GOAT, Wikipedia) SEO Wikipedia Page How to create a Wikipedia Page https://ahrefs.com/ (Ahrefs) Read Michal’s Articles and Case Studies https://twitter.com/michalpecanek (Michal on Twitter) Michal on LinkedIn Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Google My Business is a lead generator—if you use it strategically. In this episode, co-founder of Madwire JB Kellog explains why now is the time for small businesses to do more marketing than ever before. JB uses his experience working with small business owners to show why a small business’s marketing budget should always be increasing to avoid flatlined sales, how to create a review system for good and bad reviews, and how to make a great thank you page. RESOURCES MENTIONED IN THIS EPISODE marketing360.com/digitalmarketer https://www.madwire.com/ (Madwire) Marketing 360 https://www.google.com/business/ (Google My Business) https://www.topratedlocal.com/ (Top Rated Local) https://jbkellogg.com/ (JB’s Website) https://www.linkedin.com/in/jb-kellogg (JB on LinkedIn) Marketing 360 on Youtube Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This week we’re diving into one of Tier 11’s favorite revenue growth systems, The SAP Sales System™. Deacon Bradley, VP of Operations at Tier 11, joins Ralph Burns to explain The SAP Sales System™, show us how to use it to create a custom plan based on a client’s goals, and the art of making your SAP call seem like a consulting call instead of a sales call. RESOURCES MENTIONED IN THIS EPISODE https://tiereleven.com/100 (TRAINING: How To Scale Your Agency To $100K per Month (And Beyond)) https://tiereleven.com/work-with-us/ (Work at Tier 11) Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes? Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This week we’re going to show you how to use Google to get a stream of perpetual traffic. In this episode, IBM’s Global SEO Strategist Jesse McDonald explains IBM’s SEO strategy and how small businesses can adapt it to themselves. Get his advice on a local SEO strategy, learn why he believes SEOs should understand the principles of design (and vice versa), steal his top tools, and hear his number one tip for starting your SEO strategy. RESOURCES MENTIONED IN THIS EPISODE https://www.ibm.com/ (IBM’s Website) Google’s “Disavow Links Tool”: The Complete Guide https://schema.org/ (Schema) https://www.google.com/business/ (Google My Business) https://ahrefs.com/ (Ahrefs) https://www.semrush.com/ (SEMrush) https://www.contentkingapp.com/ (ContentKing) https://analytics.google.com/ (Google Analytics) https://answerthepublic.com/ (AnswerThePublic) Google Search Console Screaming Frog SEO Spider https://keywordseverywhere.com/ (Keywords Everywhere) https://www.linkedin.com/in/jesseseogeek/ (Jesse on LinkedIn) https://twitter.com/jesseseogeek (Jesse on Twitter) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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In the second part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 5 of the ad process she’s used to absolutely crush selling online courses on Facebook. Rita will remind you why it’s crucial to remember Facebook’s bottom line (a GREAT user experience) and give a step-by-step play of how Tier 11 pulls this process all together to generate over $16 million in online course sales. RESOURCES MENTIONED IN THIS EPISODE https://www.canva.com/ (Canva) http://rev.com/ (Rev) https://go.tiereleven.com/optin (Cold Traffic SOLVED!) https://www.instagram.com/tier_11/?hl=en (Tier 11 on Instagram) http://tiereleven.com/jobs (Work at Tier 11) Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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In the first part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 1-4 of the Facebook ads process she’s used to sell over $16 million in online courses. She’ll give examples of places to research your customer avatar, how to set up your targeting, write great copy, and choose the right ad creative. RESOURCES MENTIONED IN THIS EPISODE https://www.canva.com/ (Canva) http://rev.com/ (Rev) https://go.tiereleven.com/optin (Cold Traffic SOLVED!) https://www.instagram.com/tier_11/?hl=en (Tier 11 on Instagram) http://tiereleven.com/jobs (Work at Tier 11) Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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What if writing a book could become one of your best performing marketing strategies? In this episode, Chandler Bolt of Self Publishing School shows us that writing a book is a much smaller hurdle than we make it out to be—and it can have BIG payoffs. He’ll explain the 2 ways to figure out what to write about, creating a funnel around your book, and how your book is going to be the methodology that integrates your products. RESOURCES MENTIONED IN THIS EPISODE http://clickfunnels.com/ (ClickFunnels) https://otter.ai/login (Otter Voice Meeting Notes) https://selfpublishingschool.com/ (Self Publishing School) https://selfpublishingschool.com/apply (Apply to Self Publishing School) https://selfpublishing.com/ (SelfPublishing.com) https://www.linkedin.com/in/chandlerbolt/ (Chandler on LinkedIn) Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Running an agency isn’t always sunshine and rainbows—sometimes it’s hard conversations with clients trying to convince them to go with a certain ad creative or message. In this episode, founder of Right Hook Digital Dee Deng explains how he leads conversations with clients who are doubting the ad creative, his strategy for testing messaging, and why he’s all about user-generated content (even when it feels like it won’t convert). RESOURCES MENTIONED IN THIS EPISODE https://www.facebook.com/growgreat.tv/ (Growth & Greatness Show) https://righthookdigital.com/ (Right Hook Digital) Dee Deng on Instagram Dee Deng on LinkedIn Never Split the Difference: Negotiating as if Your Life Depended on It Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Never Split the Difference: Negotiating As If Your Life Depended On It

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We’ve come to know Facebook as an everchanging landscape that we need to keep up with to find success, but lately, that landscape has been changing faster than ever. In this episode, Ralph Burns and Angela Ponsford from Tier 11 talk about the 5 updates Tier 11 is focused on right now to create success for their clients. With buying intent lower than usual (despite social media usage being higher), they’ll explain how to thrive using Facebook ads right now. RESOURCES MENTIONED IN THIS EPISODE https://www.instagram.com/tier_11/ (Tier 11 Instagram) Blueprint: Evaluate and Optimize Your Advertising with Facebook Attribution Facebook Attribution Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 197: The NEW Facebook Attribution Tool—All You Need to Know Episode 234: The Ad Amplifier Super System For Facebook Ads Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Subscription eCommerce businesses are on the rise—and with good reason. Entrepreneurs have figured out they can scale businesses to multi-million dollars in revenue, and use what they've learned to do it all over again. In this episode, Ryan McKenzie talks about his flagship brand Tru Earth and how he's scaled 7 other subscription eCommerce businesses to 7+ figures. He explains how he leverages micro-influencers to get traffic and conversions, the importance of the invisible funnel, and the backend of his Facebook ads. RESOURCES MENTIONED IN THIS EPISODE https://www.tru.earth/ (Tru Earth Laundry Strips) Tru Earth Ad Library https://mightyscout.com/ (MightyScout) Make It Stick: The Science of Successful Learning http://www.tiereleven.com/ (Tier 11) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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At DigitalMarketer, we stand together with the black community against racism, social injustice, and violence. We vow to use our voices to speak up against the injustices that are all around us, and we pledge our support to black businesses, employees, and entrepreneurs. #blackouttuesday Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Molly Pittman is building a brand new ad account from scratch. And guess who gets to watch?! In the second part of this episode, Molly explains why it’s so crucial to market the end result of using your product (not the product itself), her lead magnets and offers, and how they’re thinking about bringing this system to other platforms—like Youtube—in the future. RESOURCES MENTIONED IN THIS EPISODE http://www.mollypittman.com/book (Click Happy (Molly’s Book!)) My #1 Facebook Ad Formula http://tiereleven.com/100 (How To Scale Your Agency To $100K per Month (And Beyond)) https://tiereleven.com/work-with-us/ (Work with Tier 11) Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Molly Pittman is building a brand new ad account from scratch and guess who gets to watch?! In the first part of this episode, Molly breaks down her paid ads strategy from starting with understanding the difference between marketing a product-centric business vs. a market-centric business, creating a foundation that can scale, and running campaigns focused on cold traffic. RESOURCES MENTIONED IN THIS EPISODE http://www.mollypittman.com/book (Click Happy (Molly’s Book!)) My #1 Facebook Ad Formula http://tiereleven.com/100 (How To Scale Your Agency To $100K per Month (And Beyond)) https://tiereleven.com/work-with-us/ (Work with Tier 11) Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Don’t let your business plateau because you’re scared to hit publish. In this episode, President and CEO of Strategic Profits Rich Schefren talks about what to do if you’re struggling in the online world right now. Ralph, Amanda, and Rich explain why now is the best time to test and try new things, how your prospects can be your best marketing channel, and remind us that giving away your best stuff is always a good idea. RESOURCES MENTIONED IN THIS EPISODE https://strategicprofits.com/ (Strategic Profits) https://theagora.com/ (Agora) http://tiereleven.com/100 (How To Scale Your Agency To $100K per Month (And Beyond)) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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In 2015, Travis Chambers created an ad with Kobe Bryant and Lionel Messi that went so viral, it became Youtube’s Ad of the Decade. In this episode, Travis, founder of D2C Ad Agency Chamber Media, talks about how he’s landed ad contracts starring mega-moguls, how he gets these ads to convert based on the traffic level of the viewer, his 7 ad categories, and more. RESOURCES MENTIONED IN THIS EPISODE https://youtu.be/LJ1q5wFGwv8 ('The Real Meaning of MPH' Video Goes Viral: Husband Confounds Wife With Math Question) https://youtu.be/Svlks_34XCc (Kobe Bryant & Lionel Messi) How a (Hilarious) Family With 50 Kids Protects Their Pool: Pool Fence DIY NERD Skincare https://www.chamber.media/ (Chamber Media) Travis on LinkedIn tc@chamber.media Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Starting to think it’s time to launch your own Youtube digital marketing strategy? Tom Breeze is back to explain how to nail your Youtube ads in 2020. In Part 2 of this episode, he explains the three step process of targeting, creative, and offers that create ads that crush it on Youtube. You can find Part 1 of this episode in the show notes below. RESOURCES MENTIONED IN THIS EPISODE https://www.viewability.co.uk/?r_done=1 (Viewability’s Website) https://www.tombreeze.com/?r_done=1 (Tom’s Website) Tom's Blue Suit Episode 246: How to Positively Crush It With YouTube Ads in 2020, Part 1 iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Are you publishing blog post after blog post and still not growing your traffic? Been there—done that. In this episode, Head of Content SEO at Hubspot Aja Frost is going to show you the strategy that you can use to publish blog posts that actually drive traffic. This is a strategy we’ve implemented at DigitalMarketer and can confidently say...it works. Ralph, Amanda, and Aja talk about how to start your content cluster strategy with high intent low volume keywords, the different levels of the cluster, and the secret behind all of Hubspot’s ultimate guides. RESOURCES MENTIONED IN THIS EPISODE https://www.ajafrost.com/ (Aja’s Website) Aja on Twitter https://www.linkedin.com/in/ajafrost/ (Aja on LinkedIn) Episode 238: DigitalMarketer’s 2020 SEO Strategy Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Every direct response video needs to be two things: engaging and compelling. In this episode, Andrew Eckblad of Convert Views joins Ralph Burns and Amanda Powell to explain what makes a video ad engaging and compelling. He talks about the importance of editing, why you don’t need the best film equipment available to get started creating video ads, and how he relies on tests and analytics to show him what’s working and what’s not. RESOURCES MENTIONED IN THIS EPISODE https://www.convertviews.com/ (Convert Views) https://www.genesisdigital.co/ (Genesis Digital) https://frankkern.com/ (Frank Kern) https://home.kartra.com/home (Kartra) https://handsanitize.us/beta/ (HandSanitize.Us) https://getbravo.com/ (GetBravo) Shure MVL Microphone https://www.rev.com/ (Rev) Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Shure Microphone, Black with Red Foam (MV5-B-LTG)

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Molly Pittman is back for this episode of Perpetual Traffic and she’s here to remind marketers of some very important stats. Overrall Internet traffic is up 30% (and rising) and Facebook traffic is up 70%—which means this isn’t the time to stop advertising. It’s the time to open up your audience interests for cold traffic, make live campaign decisions faster, and reset your campaigns so your marketing is on point. Molly will explain how she’s doing that and give you real time metrics that she’s seeing in her active campaigns right now. RESOURCES MENTIONED IN THIS EPISODE Facebook Ad Library Yoga Burn Better Help Ad Library Best Self Co Ad Library Monday.com Ad Library DoorDash Ad Library Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Episode 247: How To Pivot Your Marketing Strategy To Fit The Global Climate https://go.tiereleven.com/sales-letter1 (Tier 11 100 Million Swipe File) Virtual Business Podcast Giveaway Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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At this point, it’s not a question as to if you should be changing your ad angles—it’s how you should change them. In this episode, Ralph Burns and Vanessa Vega from Tier 11 talk about how they’re advising their Ad Accelerator members on pivoting their marketing messaging to be relevant and current, without coming across as opportunistic. Get the free PDF download below. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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New to running a remote business? In this episode, Ralph Burns explains how he runs his agency with a 40 person global remote team on five continents. He talks about the tools that are the foundation of his business and how you can integrate them into yours to find success in the newly remote world. RESOURCES MENTIONED IN THIS EPISODE: https://zoom.us/ (Zoom) https://slack.com/ (Slack) https://www.loom.com/ (Loom) https://www.google.com/drive/ (Google Drive) https://asana.com/ (Asana) https://tettra.com/ (Tettra) https://www.invoiceninja.com/ (Invoice Ninja) https://www.pandadoc.com/ (PandaDoc) http://tiereleven.com/virtual (Tier 11) 11 Steps For Mastering Change in Uncertain Times Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Having trouble figuring out your marketing message right now? With the current global climate, there’s a lot happening and marketers everywhere are wondering if they’re still supposed to be running ad campaigns. The answer is yes—there are a lot of opportunities in marketing right now without being tone deaf to current events. The key is knowing where the line is and making sure you’re not stepping over it. Here’s what Ralph Burns and Angela Ponsford of Tier 11 recommend for brands and marketers right now. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Starting to think it’s time to launch your own Youtube digital marketing strategy? In this episode, Youtube master Tom Breeze talks about the 3 components of a successful Youtube strategy, what terms you need to know and measure, and breaks down one of his client’s best performing ads. He also explains how to target on Youtube and the importance of starting with a warm audience. RESOURCES MENTIONED IN THIS EPISODE: https://www.viewability.co.uk/ (Viewability’s Website) https://tombreeze.com/ (Tom’s Website) Google Search for Tom’s Blue Suit Episode 88: 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business…Live from Traffic & Conversion Summit 2017 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Offers are a crucial—if not the most important—part of your marketing strategy. In this episode, we revisit Ryan Deiss’ guest appearance on the Perpetual Traffic podcast when he explained the 8 ways to map the sequence of your offer. Ryan explains what question to ask to figure out your messaging, how to build small wins within your offer, and what that means for turning customers into brand ambassadors. RESOURCES MENTIONED IN THIS EPISODE: DigitalMarketer Lab ELITE https://tiereleven.com/swipe (Tier 11 Swipe File) Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Ready to take your ads to the next level in 2020? In this episode Molly explains her 7-step system for campaign and marketing strategy creation called The Ad Grid™. Listen to find out how to hit home run after home run with your campaigns, match your message to your market, and 20x your success rate. RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/swipe (Tier 11 Swipe File) Traffic & Conversion 2016 Closing Video Molly’s Traffic & Conversion 2016 Presentation Slides Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Facebook success is not a straight and narrow path and whoever tells you that is lying to you. In this two-part episode of Perpetual Traffic, Ralph goes through his upcoming Traffic & Conversion Summit presentation to show you how Tier 11 strategically increased ad spend and was able to get a 6x return for their eCommerce client. In Part 2, he'll focus on his paid ad strategies for Level 2+ traffic. RESOURCES MENTIONED IN THIS EPISODE: Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency Episode 222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 1 Episode 223: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 2 Episode 239: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 1 Episode 240: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 2 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Facebook success is not a straight and narrow path and whoever tells you that is lying to you. In this two-part episode of Perpetual Traffic, Ralph goes through his upcoming Traffic & Conversion Summit presentation to show you how Tier 11 strategically increased ad spend and was able to get a 6x return for their eCommerce client. In Part 1, he'll focus on his paid ad strategies for Level 1 traffic. RESOURCES MENTIONED IN THIS EPISODE: Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency Episode 222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 1 Episode 223: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 2 Episode 239: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 1 Episode 240: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 2 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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What makes a good media buyer? In this episode, Ralph talks with Angela Ponsford, VP of Media Buying at Tier 11, to nail down what it takes to be a successful media buyer. Using their experience running $250 million in ad spend they give insight on the importance of being technically savvy in Ads Manager, why a willingness to dive into data is crucial, how humility is the foundation of the best media buyers, and more. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Did you know this is the best time of year to buy cold traffic? This means that now is the time to push new ad creatives on your campaigns that have seen better days (or CTR’s). Today Ralph, Molly Pittman, and Amanda Powell converge forces to explain why user-generated content (UGC) is working so well for cold traffic right now, how to get UGC from your customers, and how to deploy these campaigns to cold traffic and retargeted audiences. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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What would your schedule look like if your content marketing strategy took 2 days a month to curate and automate? Turns out you can finish it in 2 days and it can be super profitable. In this episode, Ralph and Amanda Powell, Director of Marketing at DigitalMarketer, interview Matt Wolfe, host of The Hustle & Flowchart Podcast. Matt opens his roledex of profitable podcast knowledge and talks about why affiliate marketing is a huge part of his business, his paid traffic strategy for retargeting listeners to his affiliate products, and how to grow an audience for a new podcast. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This conversation is a continuation from Episode 239 where Molly talked about the future of Facebook’s campaign budget optimization tool. In this Part Two episode, Molly talks about her following 3 must-knows about the future of advertising on Facebook. Ralph and Molly talk about how they're using ad relevance diagnostics, fill us in on the newly introduced ad limits, and give us an update on where interest targeting is heading. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Did you know that 70-80% of people working in machine learning are working for Facebook and Google? When we look at the future of advertising, we see a lot more campaign budget optimization (CBO) on the horizon. In this two-part episode, Molly talks about her 4 must-knows about the future of advertising on Facebook. She dives deep into the relationship between machine learning and advertisers as her first point in this episode of Perpetual Traffic. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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What would you do if we told you DigitalMarketer’s entire 2020 SEO strategy—from start to finish? If your answer is: steal our strategy and use it to market your content, we’re totally psyched! In this episode, DigitalMarketer’s Director of Marketing Amanda Powell explains DM’s “Content Hub” SEO strategy. You’ll learn how we start with an SEO audit, why our strategy makes Google happy, and how this is going to help us reach our KPIs. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This week we’re focusing on one of the most important parts of your ads—the copy. Ralph talks with Brian Kurtz, author and the experienced marketer chosen to continue teaching renowned copywriter Eugene Schwartz’s infamous marketing lessons. They talk about Schwartz’s concept of ‘marketing by walking around’, how direct mail marketing relates to digital marketing, and why research is the most important part of copywriting. RESOURCES MENTIONED IN THIS EPISODE: Breakthrough Advertising by Eugene Schwartz https://overdeliverbook.com/ (Overdeliver by Brian Kurtz) https://www.briankurtz.net/ (Brian Kurtz’s Website) Episode 205: The Secret to Hooking the Right Customer Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Episode 234: The Ad Amplifier Super System For Facebook Ads Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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What do you do if you don’t have access to past campaign analytics or if you’re running a campaign for the first time? In this episode, Angela Ponsford from Tier 11 joins Ralph to talk about Facebook’s Creator Studio and how you can use it to launch successful campaigns without any past analytics. They talk about how to use the content library feature to find organic posts that have resonated well with an audience and how to use this information in your campaign launch. RESOURCES MENTIONED IN THIS EPISODE: https://business.facebook.com/creatorstudio/ (Facebook Creator Studio) Facebook Live Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success Episode 229: 3 Facebook Ad Tools Every Marketer Should Master Part 1 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions. Listen to learn why he’s pushing messaging and ad type variations, how political ad spend is going to affect advertisers, the main website mistake businesses are making, and more. RESOURCES MENTIONED IN THIS EPISODE: Image Optimizer Page Speed Insights | Google Split Testing | DigitalMarketer https://vwo.com/ (VWO Optimization Tool) Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Episode 41: 9 Ways to Increase Landing Page Conversion Rate Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Tier 11 has been using the Ecommerce Ad Amplifier to organize their campaigns and create messages for their client’s customers specific to where they are in the customer journey. In 2019, Tier 11 realized that their proven Ad Amplifier didn’t just work for ecommerce—it worked for all businesses. In this episode you’ll learn the 5 levels of prospects and how to identify them to create the right message for each level, the Facebook ad types to run at each level, and the most profitable level to advertise to. RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/swipe (Tier 11 Swipe Files) Episode 17: eCommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns Episode 63 – How Ezra Firestone Sold 84,583 Bottles of Face Cream Using Video Ads Episode 67 – The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 68 – 3 Elements of High-Converting Video Ads [Part 2] Episode 136 – Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Facebook for Developers: Dynamic Ads Use Facebook Pixel Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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If you’re looking for an agency to work with—this is the episode for you. Ralph talks with Chris Brewer, cofounder of OMG Commerce, about what businesses need to know to hire the right agency. Listen to find out when to know you need advertising help, why you should be okay with hiring more than one agency, and questions to ask to know you’re hiring the best agency for your needs. RESOURCES MENTIONED IN THIS EPISODE: https://omgcommerce.com/ (OMG Commerce) https://tiereleven.com/manifesto/ (Tier 11 Agency Manifesto) https://smartmarketer.com/mastermind/ (Blue Ribbon Mastermind) https://tiereleven.com/work-with-us/ (Work With Tier 11) http://tiereleven.com/swipe (How has The Perpetual Traffic podcast helped your business?) Episode 147: The 4 Pillars of Advertising on Google Episode 202: Merging the Worlds of Facebook, Google, and Amazon Advertising https://www.linkedin.com/in/momarketer/ (Chris on LinkedIn) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This week we’re continuing our conversation from Episode 229 and talking with Ralph Burns and Angela Ponsford from Tier 11 about the 3 Facebook ad tools to master for the new year. In this episode, they cover the ads reporting tool, how they’re using daily trends to get a snapshot of their campaigns, and how to use the attribution feature. RESOURCES MENTIONED IN THIS EPISODE: About Custom Conversions Specifications for Facebook Pixel Standard Events About Facebook Pixel Standard and Custom Events Use Custom Conversions to Optimize for URL Traffic and Custom Events in Facebook Events Manager Get started with Facebook Attribution Create Reports in Ads Reporting Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 197: The NEW Facebook Attribution Tool—All You Need to Know Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes? Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success Episode 225: How Molly Got A 5x ROAS By Relying On Cold Traffic Part One Episode 229: 3 Facebook Ad Tools Every Marketer Should Master Part One Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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If you’re running Facebook ads at any scale—you need to know about these three Tier 11 approved tools that are helping Ralph get conversions on his $1+ million ad spend per week. In this episode, we talk about custom conversions vs. standard events, why (and how) we would use URL based custom conversions if we were just starting our agency today, and when to combine products under one pixel. RESOURCES MENTIONED IN THIS EPISODE: About Custom Conversions Specifications for Facebook Pixel Standard Events About Facebook Pixel Standard and Custom Events Use Custom Conversions to Optimize for URL Traffic and Custom Events in Facebook Events Manager Get started with Facebook Attribution Create Reports in Ads Reporting Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 197: The NEW Facebook Attribution Tool—All You Need to Know Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes? Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success Episode 225: How Molly Got A 5x ROAS By Relying On Cold Traffic Part One Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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BERT is officially no longer just a Sesame Street character. BERT is Google’s latest algorithm update and in this episode Amanda Powell, Director of Marketing at DigitalMarketer, tells us what we need to know to rank with the new update. She explains DM’s SEO strategy for long tail keywords and high intent searches, how we figure out what visitors are searching for to land on DM’s website, and an example of how we ranked for a high volume keyword. RESOURCES MENTIONED IN THIS EPISODE: https://moz.com/beginners-guide-to-seo (The Beginner's Guide to SEO | Moz) The Customer Value Journey Explained in 800 Words or Less The Ultimate Guide To Digital Marketing Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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In this episode, Molly and John Grimshaw show us the 5-Step Facebook Account Audit they used on the BOOM! by Cindy Joseph Facebook page earlier this year. They explain what the Facebook audit told them about the potential of BOOM! and what campaigns they ran based off of this information that led BOOM! to have their successful year ever. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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In this episode, Molly finishes explaining her and Ezra’s 6-step Facebook product launch campaign for her Train My Traffic Person mentorship program. In Part Two, she explains who she targeted with her direct sales ads, why she’s so happy she didn’t cut her budgets back, and the scarcity ads she ran in the last step of her campaign. RESOURCES MENTIONED IN THIS EPISODE: Molly Pittman Ad Library Ezra Firestone Ad Library Train My Traffic Person Smart Traffic Live Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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In this week’s episode, Molly explains the campaign she and Ezra Firestone used to create a 5x ROAS for their Train My Traffic Person mentorship program. She brings us behind the scenes of each of their offers, how much they spent on ads, their results, and the objectives they used on Facebook. RESOURCES MENTIONED IN THIS EPISODE: DIY Gift Kits Ad Library Molly Pittman Ad Library Train My Traffic Person Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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In this episode, Angela Ponsford, Director of Media Buying at Tier 11, explains how Tier 11 created a testing framework as an official protocol to figure out ad success. Ralph and Angela also talk about the different ad types you must have in each ad set, the importance of changing the messaging on a regular basis, and why you shouldn’t turn off ads right away if they’re not performing well (yet!). Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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In last week’s episode, (Episode 222), Ralph explained 4 of the 8 proven Facebook video ad templates for level one traffic. This week, he’s going to go through the next 4 templates, using real-world examples to walk you through each ad so you can easily replicate them for your ecommerce or service-based business. Download the PDF below to get video ad templates for level 1 to level 5 traffic! IN THIS EPISODE YOU’LL LEARN: Big Benefit Video Pure Pitch Video Product Demo Teach and Pitch Video

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/222 (PDF Download) Episode 222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This week we’re talking about 8 proven video ad templates for your Facebook ads. In this episode, Ralph explains how to use the Ecommerce Ad Amplifier video templates to turn cold traffic into level 2 traffic. Use the download link below to see each template and get the full presentation. IN THIS EPISODE YOU’LL LEARN: The types of traffic to create ads for: Level 1, Level 2, Level 3, Level 4, Level 5 The Show Me Video template The 100% Proof Video template Trojan Horse Tutorial Video template

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/222 (PDF Download) Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 68: 3 Elements of High-Converting Video Ads [Part 2] Episode 117: The 3-Step Formula to 10X Your Facebook Ad Spend with Consistent ROI [Part 1 of 2] Episode 118: How to 10X Your Facebook Ad Spend and Generate Consistent ROI [Part 2 of 2] Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This week we’re talking about a conversion strategy for businesses who have sales calls with their customers. In this episode, repeat guest Oli Billson joins us to talk about his Phone Funnel Framework. He explains how he takes cold traffic and turns it into long-standing and loyal customers for service, information-based, and local businesses. IN THIS EPISODE YOU’LL LEARN: The types of businesses and benchmark product price point that the Phone Funnel Framework works best for The importance of qualifying leads before they come into your funnel and what to do with leads that don’t pass the test Where to place the call scheduler within your funnel and why you should only be giving a 3-day window for scheduling What to send before the scheduled call to increase your show up rate and warm up the lead

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.nextlevelbusiness.com/ (Next Level Business) Complimentary Discovery Call https://www.oliverbillson.com/ (Oli’s Website) Oli on LinkedIn The Ecommerce Ad Amplifier™: How to Scale Your Campaigns, Sell More Physical Products, & Double Your ROI in Facebook Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 150: 3 Facebook Funnels to Drive More High-Ticket Leads Episode 220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This week we’re talking about how to build a profitable AND scalable agency. Ralph is breaking down the 3 steps that have grown Tier 11 by 4,000% in the last 8 years: attracting A-players, using simple software and tools, and creating systems. Listen to this episode of Perpetual Traffic to get the details on how to hire, what tools to use, and how to systemize your agency. IN THIS EPISODE YOU’LL LEARN: The 4 characteristics Tier 11 looks for in their employees: emotional intelligence, humble when it comes to change, enthusiasm for learning, and marketing IQ The 4 tools that run Tier 11 and how they’re being used daily: Slack, Trello, Tetra (?), Zoom The 3 tips to systemizing your business: Create a checklist of your SOP, have a shared document, and make sure you’re consistently updating How Tier 11 is acquiring new customers: Facebook ads, podcast leads, cold traffic funnel, and referrals

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join The New Rich Grit: The Power of Passion and Perseverance The Checklist Manifesto: How to Get Things Right https://www.oliverbillson.com/ (Oli Bilson’s Website) https://slack.com/ (Slack) https://trello.com/en (Trello) https://tettra.co/ (Tettra) https://zoom.us/ (Zoom) https://digitalagencyexpo.com/ (Digital Agency Expo) https://tiereleven.com/ (Tier 11) https://fulltimervfamily.com/ (Full-Time RV Family) https://www.digitalmarketer.com/products/ (DigitalMarketer Certifications and Master Classes) Episode 150: 3 Facebook Funnels to Drive More High-Ticket Leads Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Grit: The Power of Passion and Perseverance

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In this episode, we have return guest Nehal Kazim, here to explain how to use Facebook’s CBO feature. As the CEO of Amplifii, Nehal has hit the ground running to figure out how to use campaign budget optimization before Facebook made it mandatory in September 2019. He talks about how he initially starts a campaign, what scale looks like with CBOs, and the pros of dynamic creatives. IN THIS EPISODE YOU’LL LEARN: What mistakes Nehal was making in his CBO campaigns and how he found success by testing the number of ad sets Why Nehal uses a $1,000 budget to scale fast when a campaign does well and pause quickly when it doesn’t How to target: Start with open targeting, move to interests with 10M+ and interest with 20M+, then lookalike audiences that are 10% of your highest intent audience How Nehal turns off CBO campaigns and overcomes the effect it has on other ad sets

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: About Campaign Budget Optimization About Dynamic Creative https://adpros.com/ (Ad Pros) http://amplifiicorp.com/ (Amplifii) Nehal on LinkedIn Episode 172: How to Make Chatbots Work for Your Business Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster (Part 1) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Today we’re sharing the 5 Facebook plays working best for Molly right now. These plays are the strategies she’s using to scale traffic and acquire more leads and customers for her clients. Molly explains which businesses should use each play based on the product they’re selling, who should see each play (cold and/or warm leads), and shows us client examples for each of the 5 plays. IN THIS EPISODE YOU’LL LEARN: Play #1: Direct To Product Page used on specific avatars that are ready to purchase Play #2: Presell Articles, used for cold traffic to build up the desire for the product Play #3: Direct to Lead Magnet, used to capture lead’s information Play #4: Direct to Free Video Series, to convert cold leads into subscribers Play #5: Dynamic Product Ads, for cold and warm traffic

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Inside Molly’s Paid Traffic Playbook: 5 Facebook ‘Plays’ to Make More Profit DIY Gift Kits Ad Library Panda Planner Ad Library 5 Makeup Tips For Older Women https://www.amyporterfield.com/quiz/ (Which Type Of Course Should I Create For My Business? Quiz) Free Swipe File: 147 Facebook Ads From Top 25 Brands Free 5-Part Facebook Ads Mini-Class Train My Traffic Person Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Episode 214: How Tier 11 Increased ROAS 77% and Nearly Doubled Sales Page Conversions Using Pre-Sell Engagement Content Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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In spite of the challenges it faced in 2018, Facebook still remains the 800 pound gorilla of the social media world. With over 7 million advertisers and a combined 3 billion active users, it's where your customers are—and the ideal place to advertise your product or service. In this episode, Ralph reviews 7 statistics that every Facebook advertiser, or would be advertiser, should know. Whether you're brand new or have been buying Facebook ads for years, you won't want to miss this episode to gain further insight on why the platform is so influential and as a marketer, how you can leverage it to launch, grow or scale your business. IN THIS EPISODE YOU’LL LEARN: The amount of time people are spending on Facebook, Instagram, Youtube, and Snapchat Why advertisers need to make short form videos with text overlay or upload SRT files The reality of the death of organic reach on Facebook and how much businesses can expect to pay daily to advertise Why all Facebook posts need to be made for mobile first and desktop second

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: 53 Incredible Facebook Statistics and Facts Facebook Active Advertisers 2019 News Use Across Social Media Platforms 2018 WhatsApp ads to appear in app from 2020 Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button” Episode 75: How Facebook Ads Decided the U.S. Presidential Election Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This is Part 2 of our Q&A with Ralph and Molly! In this episode, our hosts, and marketing geniuses, answer your questions via Molly’s Facebook group. Ralph and Molly talk about why you should focus just as much on your objective as your hook and creatives, Instagram’s like-removal test, and how they use campaign budget optimization (CBO). IN THIS EPISODE YOU’LL LEARN: Why to use catalog sales and conversion objectives at every level of your funnel Ralph & Molly’s take on Instagram’s like-removal test The recommendation of 3–6 ad sets and 2–6 live ads/ad set when using CBO How to use broad targeting on Facebook to find your audience in Australia Ralph & Molly’s meditation, exercise, and supplement routines

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: BOOM! Presell Article About Campaign Budget Optimization https://www.omvana.com/ (Omvana Meditation App) https://www.hpxlife.com/hpxsupplements (HPX Optimized) https://www.marieforleo.com/ (Marie Forleo) https://gabbybernstein.com/ (Gabby Bernstein) http://tiereleven.com/jobs (Tier 11 Open Jobs) Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 215: Q&A With Ralph and Molly Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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We’re doing things differently in this episode. Episode 215 of Perpetual Traffic is AMA-style, dedicated to YOUR questions. Molly and Ralph fill you in on the upcoming Facebook shift to campaign budget optimization, how to get people to go from blog reader to buyer, and the two objectives you should be testing your campaigns with. IN THIS EPISODE YOU’LL LEARN: What to know about Facebook’s campaign budget optimization (CBO) and how to prepare for its official launch in February 2020 Molly and Ralph’s suggestions to get blog visitors to sign up for a consultation—give away your best content for free, have visitors segment themselves, make it a seamless experience with automation, and use a video sales letter How to test the regular conversion objective versus the value-based conversion objective

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: About Campaign Budget Optimization About Value Optimization About Conversion Optimization for Facebook Ads Train My Traffic Person https://tiereleven.com/ (Tier 11) Episode 143: Cambridge Analytica: What You Need to Know Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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What is pre-sell content? It’s a piece of content your prospects see before you ask them to buy your product. Here’s where most marketers get confused—pre-sell content isn’t a blog post. In this episode, Ralph and Molly explain what pre-sell content is, how to choose your topic, and when to use it. IN THIS EPISODE YOU’LL LEARN: The differences between pre-sell content and blog posts How to position pre-sell articles to improve your purchase conversion rates Strategizing your pre-sell article to dispel a myth Tier 11’s pre-sell case study and why it’s working so well

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: 5 Makeup Tips For Older Women The Real Reason You’re Losing Muscle Mass As You Age and How To Stop It and Reverse It https://lumen5.com/ (Lumen5) http://tiereleven.com/ (Tier 11) Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 146: 3 Case Studies to Grow Your Business with Facebook Ads Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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In this episode, Molly and Mikael Yang, CEO and Co-Founder of ManyChat, go in-depth on the upcoming messaging landscape. They talk about Facebook’s goal for the future of messaging, hear Mikael’s take on how Facebook can monetize messaging platforms, and answer questions live with Team Traffic. IN THIS EPISODE YOU’LL LEARN: How ManyChat got started and their strength in making decisions quickly and efficiently ManyChat’s plans for integrating onto more messaging platforms (WhatsApp, SMS, iMessage, etc.) The future of iMessage after its new enrollment with Shopify’s live chat feature The #1 mistake businesses are making around Messenger marketing: Messaging isn’t THE marketing strategy, it’s PART of your marketing strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.oliverbillson.com/ (Oli Billson) https://neilpatel.com/ (Neil Patel) https://manychat.com/ (ManyChat) Team Traffic https://manychat.com/course (Messenger Marketing & Chatbot Mastery) https://conversationsconference.com/ (Conversations Conference) https://www.linkedin.com/in/mikedyang/ (Mikael on LinkedIn) Episode 94: The Future of Messenger Marketing with ManyChat CEO Mikael Yang Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This week we’re talking about 3 major topics trending in the Facebook ad world and why they are essential for every Facebook marketer to know: asset customization for placements, instant experiences, and dynamic ads. Molly and Ralph give us the inside scoop on the tests they’ve been running to experiment with these different strategies, the ROI’s they’re getting, and their tips and tricks for amplifying ad success for each. IN THIS EPISODE YOU’LL LEARN: The problem with asset customization and dynamic creatives: they don’t aggregate social proof How to use a pre-sell article as an instant experience by using it on your landing page Why using dynamic product ads with different objectives and large or no audiences are working for cold traffic conversions

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.canva.com/ (Canva) Customize Your Ad Creative for Placements Bring Brands and Products to Life with Instant Experience Reach a Broad Audience with Dynamic Ads for Products https://productsup.io/ (Productsup) Your Complete Guide To Product Catalogs for Facebook Dynamic Ads Create a Catalog Catalog Best Practices https://www.datafeedwatch.com/ (DataFeedWatch) Episode 196: Instagram Ads—What You Should Know https://tiereleven.com/ (Tier 11) Molly on Instagram Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Did you know the seasons can affect your ad’s success? For example, summer is a triggering consumer event that can make it seem like your ads aren’t doing as well as they used to, but don’t be fooled. Seasonality can affect the performance of your ad campaigns (especially if your products aren’t pool floats)—but it doesn’t mean your ads are failing. In this episode, Ralph and Molly explain why you can’t be fearful of these financial dips (and the spikes) and the metric mistake that’s making your ads feel like a failure when they’re actually doing well. IN THIS EPISODE YOU’LL LEARN: The reason you might be seeing a dip in CTA’s and results across Facebook, Google and Youtube ads right now (and why you don’t need to freak out) Why you shouldn’t turn your ads off if there has only been a decrease in results for less than 7 days Molly and Ralph’s money mindsets and why you need a good relationship with money to find success as a media buyer or entrepreneur Why it’s normal to get a lower ROAS as you scale your campaigns

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: For The Love Of Money Podcast The Secret https://www.harveker.com/ (T. Harv Eker) https://gabbybernstein.com/ (Gabby Bernstein) Ready, Fire, Aim: Zero to $100 Million in No Time Flat Gross Profit vs. Net Profit Ads Accelerator | Tier Eleven Team Traffic Episode 106: How Much Can You Afford to Pay to Acquire a Customer? Episode 133: 3 Ways to Scale Your Facebook Traffic (And Our Thoughts on Zuckerberg’s Announcement) Episode 193: The 5-Step Social Media Strategy with Chris & Nick Harder Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Ready, Fire, Aim: Zero to $100 Million in No Time Flat

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Facebook marketing is a 3-legged stool and most marketers are neglecting the third leg: conversion tracking and dev. Even huge businesses aren’t utilizing the Facebook pixel correctly. In this episode, Ralph and Deacon Bradley, VP of Operations at Tier 11, explain how to avoid being one of these marketers, the pros and cons of the 2 different types of conversion tracking, and the best practices and common errors. IN THIS EPISODE YOU’LL LEARN: The 3 jobs of the Facebook pixel: conversion tracking, audience building, and campaign optimization 2 main types of conversion tracking, where to find them, and when and how to start using them: URL-based custom conversions and standard events When Facebook might deduplicate your data: users bookmarking your page, tripwire pages with a mailing list, back clicking to a webpage, and lead thank you pages How to use enhanced standard events to go deeper with audiences and custom conversions

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: The Facebook Pixel Use Custom Conversions to Optimize for URL Traffic and Custom Events Specifications for Facebook Pixel Standard Events PixelYourSite https://tiereleven.com/ (Tier 11) Ads Accelerator The Ecommerce Ad Amplifier™: How to Scale Your Campaigns, Sell More Physical Products, & Double Your ROI in Facebook Episode 47: Facebook’s New Conversion Pixel: What You Need to Know Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off) Episode 108: How Facebook’s Ad Algorithm Works Episode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, and Probability of Action Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 197: The NEW Facebook Attribution Tool—All You Need to Know Deacon on LinkedIn Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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We know you’ve heard of Taylor Swift—but you may not have heard of the person who helped her rise to fame: Rick Barker. Rick is a music industry legend. He’s the former manager of Taylor Swift and now teaches everything he’s learned about digital marketing in his online courses and books. Rick talks to Ralph and Molly about his content marketing secrets, how he’s utilizing paid traffic, and what it was like launching the career of one of the largest pop stars in the world. IN THIS EPISODE YOU’LL LEARN: How Rick landed the job as Taylor Swift’s manager without any management experience Rick’s strategy of treating each platform (Facebook, Twitter, Instagram, etc.) like its own venue The 3 content strategies to abide by: talk to your audience, show up every day, and create valuable content The right way to ask your warm audience to watch your content and subscribe to your profiles (without asking them to subscribe)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.taylorswift.com/ (Taylor Swift’s Website) The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice https://www.productlaunchformula.com/ (The Product Launch Workshop | Jeff Walker) The Music Industry Blueprint Podcast https://rickbarker.mykajabi.com/ (Rick Barker’s Music Business University) https://rickbarker.mykajabi.com/store/8TvxvrRv (Social Media For Music) https://musicindustryblueprint.com/home1 (Rick’s Website) Rick on Twitter https://www.facebook.com/musicindustryblueprint/ (Rick on Facebook) https://www.instagram.com/rickbarkermusic/?hl=en (Rick on Instagram) Episode 112: Music Marketing: How to Grow an Artist’s Following & Sell More Concert Tickets Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice

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This episode is dedicated to what Facebook advertising strategies are working right now (since they are always shifting and changing). Ralph and Molly give us juicy updates on the new ad features coming to Instagram and Facebook, the ad types and templates working best for them, and how Tier 11 is using a Trello board to test different concepts and hooks. IN THIS EPISODE YOU’LL LEARN: Instagram’s new update to put ads on their Explore page Reach estimates for custom audiences are coming back in July (!!!) Three types of ads working really well right now: Video ads with text banner at the top, ads with five gold stars at the top of the newsfeed text, Yankee Clipper ads, The 2 ad templates to use: Testimonial and review How Ralph is using his Trello board to change his agency

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Instagram will start putting ads within the Explore page BOOM! By Cindy Joseph | Ad Library Facebook Ad Library The Five Levels of Customer Awareness Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This week we’re talking about one of the most important, and difficult, parts of ad campaigns—the copy. In this episode, expert copywriter Alex Cattoni sits down with Molly to talk about the 6 copy secrets used by top marketers, how to scale your campaigns by adding different angles, and why all marketers need to understand the basics of psychology. IN THIS EPISODE YOU’LL LEARN: Alex’s copywriting reverse engineering process of defining the features, benefits, pain points, core pain point, and the reason why a consumer hasn’t been able to solve their pain point(s) in the past The 4 emotions to use in your ad copy: nostalgia, history, pride of knowledge, and schadenfreude Why you need to be using visuals and video in your ad creative The importance of brand guidelines and how to use congruence to lower your acquisition cost

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Alex on YouTube Ad Copywriting Tutorial: How to Write Ad Copy for Google Adwords, Facebook Ads & Display Campaigns It's Not About the Nail The 5 Levels of Customer Awareness | Cartoon https://www.facebook.com/numerologistcom/ (Numerologist.com | Facebook) The Cosmo Headline Technique for Content Inspiration by Brian Clark How to Write Magnetic Headlines by Brian Clark 52 Headline Hacks by John Morrow Episode 205: The Secret to Hooking the Right Customer The Tier 11 Copywriting Book List: Breakthrough Advertising by Eugene Schwartz Influence: The Psychology of Persuasion by Robert Cialdini The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams How to Write a Good Advertisement by Victor Schwab On Writing Well by William Zinsser My Life in Advertising and Scientific Advertising Claude C. Hopkins Tested Advertising Methods (fourth edition) by John Caples The Adweek Copywriting Handbook by Joe Sugarman Positioning: The Battle For Your Mind by Al Ries and Jack Trout Ogilvy on Advertising by David Ogilvy Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

How To Write A Good Advertisement: A Short Course In Copywriting

My Life in Advertising and Scientific Advertising

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

On Writing Well: The Classic Guide to Writing Nonfiction

Tested Advertising Methods (Business Classics Series)

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How do we grow brand awareness? By meeting your audience in the right place, at the right time. Learn to do just that with Mike Rhodes, Founder and CEO of Web Savvy, as he teaches you how to approach customers based on how well they know your brand. Molly and Mike discuss how to segment your audience, what search terms your website needs to rank for, and which of Google’s features to use for specific campaigns. IN THIS EPISODE YOU’LL LEARN: The 5 levels of awareness on Google and how to use them to reach your customers How to combine your brand competitor and non-brand search campaigns How to bid on competitors without lowering your quality score and the 2 questions to ask before bidding Mike’s #1 recommendation for marketers looking to reach their cold traffic

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Breakthrough Advertising https://www.adbeat.com/ (Adbeat) Episode 194: The Google Ad Profit Curve with Mike Rhodes, Live from T&C 2019 Episode 202: Merging the Worlds of Facebook, Google, and Amazon Advertising Episode 205: The Secret to Hooking the Right Customer https://www.websavvy.com.au/ (Web Savvy) https://www.linkedin.com/in/websavvy/ (Mike on LinkedIn) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This week we’re talking about something in advertising that gets glossed over too often and isn’t focused on enough. Creating the right hook for the right audience. One of the most important—yet forgotten—elements of a Facebook ad is the hook. In this episode, Ralph and Molly talk about how to create a hook and why it all starts with the customer avatar. They’ll walk us through their case studies, explain their strategies for deep diving into avatars, and go over the importance of testimonials. IN THIS EPISODE YOU’LL LEARN: An example of creating a hook for different yoga enthusiast avatars Why market-centric businesses and product-centric businesses can’t have the same type of hook How to research your avatar and use Facebook to find their interests The hooks Molly is using for her client selling planners How long you should be doing customer avatar research and why it’s the bread and butter of marketing Two places to find hook ideas: previously successful Facebook ads and Facebook page posts The 3 primary hooks Molly uses: average day, emotion, and logic

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Breakthrough Advertising by Eugene M. Schwartz Customer Avatar Worksheet The Modern Publisher’s Customer Persona Canvas The Before & After Grid: 20 Minutes To Boost Your Sales & Marketing Copy Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Are you still confused on how to use bots to get conversions? Don’t worry. This week’s episode will help clear some things up. In this episode, Molly interviews CEO and Founder of Messenger Funnels Mary Kathryn Johnson. They talk about the common pain points marketers have with bots, why you can’t approach bots like you do email marketing, and how to turn ordinary marketing into extraordinary conversations. IN THIS EPISODE YOU’LL LEARN: Why Mary sees less interest in bots in 2019 than there was a few years ago What expectations to set for your bots, and what 2 metrics to analyze—conversions to sales page and sales The differences between writing copy for bots vs. for social media campaigns, landing pages, etc. and why you can’t talk about your product Mary’s bot copywriting formula—talking about your avatar (not your product), and breaking down an email into 1 sentence, and then into 1 word How to take that 1 word and create a back-and-forth conversation between bot and prospect The future of bots and the open-app companies developing chatbots outside of platforms

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.smartpassiveincome.com/ (Smart Passive Income | Pat Flynn) Marketing Rebellion: The Most Human Company Wins This Is Marketing: You Can't Be Seen Until You Learn to See https://messengerfunnels.com/ (Messenger Funnels) https://www.linkedin.com/in/mommyloves/ (Mary on LinkedIn) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Marketing Rebellion: The Most Human Company Wins

This Is Marketing: You Can't Be Seen Until You Learn to See

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This week, Ralph flips the switch and instead of telling us how to make great Facebook ads, he critiques 2 Facebook ads for us. In this episode, he’ll go in-depth on his 2 favorite Facebook ads, their video scripts, and the copy behind them. Ralph will explain what’s so great about them and how you can make similar ads to increase your brand awareness and conversions. IN THIS EPISODE YOU’LL LEARN: How to see the library of a business’s Facebook ads: Go to their profile → Click Page Transparency on the right-hand side → See More The video formula Dr. Squatch is using in their Facebook video ads Ralph’s preference of putting 3–5 benefits into each Facebook video Why Ralph loves the Facebook video ad by Ministry of Supply The #1 critique Ralph has for the Dr. Squatch and Ministry of Supply marketing team

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.facebook.com/drsquatch/ (Dr. Squatch on Facebook) Dr. Squatch Ad Library Ministry of Supply on Facebook Ministry of Supply Ad Library Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Two marketing worlds collide as Ralph talks with returning guest Brett Curry, CEO of OMG Commerce, about marketing on the top ad platforms, like Facebook, Instagram, Youtube, Google, and Amazon. Based off a shared client, Ralph and Brett have realized just how well Facebook and Instagram ads work with Youtube and Google ads. Ralph has seen a 10x (PLUS!) increase in ad spend and Brett has increased his Google spend to 3x. Their client is seeing a serious ROAS, and in this episode, they’re going to show us how to get the same results. IN THIS EPISODE YOU’LL LEARN: What attribution to strive for when using Google, Youtube, Facebook, and Instagram campaigns together Why you should use top-level ad platforms (Facebook, Instagram, Youtube) for consumers that aren’t aware of the problem your product solves Why to use an in-market audience, a custom intent audience, an affinity audience, demographic targeting, and contextual targeting—and when to use all of them The 3 questions Brett asks when creating campaigns—what’s the nature of the product, what’s the budget, and what assets do we have access to? How Brett approaches cold traffic vs. his retargeted audience The foundation of a great cold traffic video campaign—90 to 180 second length, a hook in the first 5 seconds, fast-paced, benefit oriented, testimonials, and a strong call to action Who you can and can’t retarget on Google depending on how long they’ve viewed a video—the billable point for different video lengths What to know about advertising on Amazon and why marketers are calling it a “Marketer’s Dream”

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: The Ultimate Guide to Google Shopping eCommerce Evolution on iTunes https://omgcommerce.com/ (OMG Commerce) https://tiereleven.com/ (Tier Eleven) https://www.linkedin.com/in/thebrettcurry (Brett on LinkedIn) https://twitter.com/brettcurry?lang=en (Brett on Twitter) Episode 147: The 4 Pillars of Advertising on Google Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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In just 18 months, Jay Shetty has accumulated 3 billion Facebook views. How, you ask? Well, in this episode, we’re giving you the wisdom Jay Shetty shared with the Traffic & Conversion Summit 2019 attendees about making content go viral. Jay explains how he hacks the Facebook algorithm, how he shifted from an unconscious competent marketer to a conscious competent one, and how he monetizes all of his traffic. IN THIS EPISODE YOU’LL LEARN: The 5 elements making content go viral and why all content needs to use at least 1 of them Jay’s viral strategy of going live before posting a new video, replying to comments for 1 hour after posting, and resharing the post 1 week later 8 rapid-fire questions that will tell you how to make video content in 2019—how long videos should be for each platform, what percentage of b-roll to use, the best upload days and times, etc. Jay’s schedule of creating all of his content within 9 days of each month and spending the rest of his time in business development

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: On Purpose with Jay Shetty https://jayshetty.me/ (Jay’s Website) Jay on YouTube Jay on Twitter Jay on Facebook https://www.instagram.com/jayshetty/ (Jay on Instagram) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Anyone struggling with Facebook advertising right now is probably running their ads like it’s still 2015. What worked in Facebook advertising when we published Episode 1 of the Perpetual Traffic Podcast four years ago isn’t what works today as we publish Episode 200. In this episode, we focus on getting you back on track and up-to-date with the latest changes and features inside the Facebook ad platform. IN THIS EPISODE YOU’LL LEARN: The Facebook changes—after July 2015—that have continued to get the best results Why The Michigan Method™ doesn’t work as well as it did in 2016 The reason why simplification of audiences is essential to Facebook ad success in 2019 Why the ideal audience size has changed from 400,000–1MM and now 4–40MM How separation of placement is triggering “The Breakdown Effect” in your ad campaigns The big differences in retargeting audiences today versus 2015 and how engagement audiences are the key

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Measure Results In Ads Manager | The Breakdown Effect Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns Episode 198: 5 Facebook Updates You MUST Know Right Now Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, http://tun.in/pi4wE (TuneIn), or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Are you still trying to figure out how people are getting conversions with Chatbots on Facebook Messenger? If you are, this episode is for you. Molly and Natasha Takahashi, Chief Marketing Officer and Co-Founder of School of Bots, dive deep into what’s happening with Chatbots right now and what businesses need to know when using Messenger as their campaign platform. They also talk about Natasha’s experience starting her business and the opportunities that digital marketing has given Generation Y to achieve early career success. IN THIS EPISODE YOU’LL LEARN: Why Natasha dropped out of college to build her own business at 18 The new policies in the Chatbot space—24+1 Policy, subscription messaging application, and the removal of Messenger codes from the Messenger App Why businesses should apply for subscription messaging as soon as possible and why to categorize your business as “News” on Facebook when applying How split testing the position of the “Yes or No” button raised the yes answer on Natasha’s client’s campaign by 40% How Natasha explains Chatbots and Messenger to her clients and sets the expectations of their Messenger strategy based off of their previous highest performing funnel

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Platform Policy Overview - Messenger Platform https://www.schoolofbots.co/welcome (School of Bots) http://www.messengercrashcourse.com/ (The Messenger Marketing Crash Course) Dear Parents, I’m Dropping Out Of College Natasha on LinkedIn How to Leverage Facebook Messenger Marketing in Your Ad Campaigns Episode 170: Drive More Conversions from Facebook Messenger Using “The FSMC Formula” Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Almost all Facebook advertisers are making this one big mistake: too many campaigns, too many ad sets and too many ads. But don’t worry, our hosts are breaking down a bunch of new updates that Facebook and Instagram have rolled out over the past month. Ralph and Molly explain two of "the Power 5" taken from a study Facebook did with its largest direct response advertisers. They also explain the customer satisfaction score, the 3 new metrics that are replacing relevance score by April 30th, how many ads a marketer should be running at one time, and how to use the Facebook split testing tool. IN THIS EPISODE YOU’LL LEARN: “The Power5”—the 5 Facebook strategies that marketing disruptors are using to scale their ad campaigns Why optimizing ads for placement changes how ads perform and what dimensions to use to optimize for best placement performance How to use ad relevance diagnostics to improve ad performance How to improve customer feedback to avoid spending more on ads than you need to

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: May 2019 Traffic Boot Camp (Denver, CO) https://dmdu.com.au/ (DMDU Connect 2019) https://www.facebook.com/business/news (Facebook News) The Facebook Power5 Facebook Business: Build To Break Facebook Business: How Disruptor Brands Find Growth Facebook Split Testing & Test and Learn Relevance Score for Facebook Ads Customer Feedback on Facebook Ads Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 146: 3 Case Studies to Grow Your Business with Facebook Ads Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster (Part 1) Episode 184: Using Facebook’s Campaign Budget Optimization Tool to Increase Social Proof (Part 2) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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Andrew Tweito is back! And he's excited to talk about the brand new Facebook Attribution tool. In this live episode with Molly, you'll discover exactly how this powerful new tool can help you to achieve the best possible outcomes for your ads on Facebook, Instagram, The Audience Network and Messenger. In this episode you'll discover: • The 'Google Analytics' of Facebook - a new tools that tells about your audience and assigning credit to certain traffic sources! • Why you should use standard events instead of URL based custom conversions and how to avoid double counting your conversions - refresh pages - 30-50% reduction • Which ad platforms are being tracked and why Twitter and LinkedIn aren't playing right now (hint: Google Ads Search, Google Ads Display, Bing Ads and Facebook are all in there) • Which "positional attribution model" you should use • Why people-based measurement when doing reporting is so critical! • How to do cohort reporting on lookback data for all your ads LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Drew on LinkedIn https://funnelboom.com/ (FunnelBoom) https://analytics.facebook.com/ (Facebook Analytics) Tier11.com/Jobs Episode 47: Facebook’s New Conversion Pixel: What You Need to Know Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off) Episode 108: How Facebook’s Ad Algorithm Works Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

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This week’s topic is Instagram advertising—should you be advertising on Facebook and Instagram?

Ralph and Molly give you a breakdown for advertising on Instagram and talk about why advertising on both platforms is so important in today’s marketing world. They also give us all access to screenshots of the backend of some of Ralph’s client accounts, which can be found in the slides linked below.

IN THIS EPISODE YOU’LL LEARN: * What "The Breakdown Effect" is and why it so greatly affects your ads * There are 500 million daily active users on Instagram with an average of 50 minutes spent on the app per day, per user * How to best leverage Instagram by using videos and optimizing for the “Swipe up” action * Why you shouldn’t turn ads off of either platform despite their performance—there’s a beer metaphor that will explain everything (thanks Mike Rhodes!)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: The Breakdown Effect Check Out on Instagram | Instagram Info Center

Facebook's Ad Guide Tier Eleven DigitalMarketer Lab Elite

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While you may see mostly ecommerce or national brands in your newsfeed, Facebook ads can be just as effective for local businesses if you use them right.

Molly Pittman is joined by Allie Bloyd, the marketer for a local home renovation company in Louisville, Kentucky. Allie is making 7-figures annually from $5,000–$7,000 in ad spend on Facebook. In this episode, she explains her audience targets, the copy she uses, and how she’s using Messenger campaigns to fill live events.

IN THIS EPISODE YOU’LL LEARN:

The content Allie is using to target cold leads—value-driven, free or opt-in content based around initial home improvement FAQ’s
When to place your “Schedule An Appointment” campaign in your retargeting strategy
How she divides her ad spend among audiences—60% cold, 30% warm, and 10% hot
How to use copy to show that your business is local
How she’s built her comment-to-Messenger campaigns and the eight days of content subscribers receive

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Allie’s Website

Clipman | Grow Your Ecommerce With Video

Episode 193: The 5-Step Social Media Strategy with Chris & Nick Harder

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This week is all about Google ads, as Ralph talks to Mike Rhodes, Founder and CEO at WebSavvy, live from the 2019 Traffic & Conversion Summit.

Mike explains his Google Ads Profit Curve and how you can use it to narrow down your cost per acquisition (CPA) and make sure you aren’t spending more money than you’re making. He also gives you his best ecommerce advice for selling more products, and his trick for getting Google to choose you over the competition.

IN THIS EPISODE YOU’LL LEARN: * How to use the Profit Curve to find the CPA range that keeps you profitable * Real examples of the Profit Curve at work * How the Profit Curve helps you test 2x faster than your competitor and gets Google to choose you over them

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Remove.bg: Remove Image Backgrounds WebSavvy Mike on LinkedIn Mike on Twitter Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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In this episode, Chris and Nick Harder, the men behind the For The Love of Money Podcast and Masterclass, join Molly Pittman to talk about the Instagram growth strategy that has grown Chris’ profile to 171,000 followers.

Chris, Nick, and Molly talk about how to choose the social media platform best suited for your business, what new entrepreneurs/businesses need to do to stand out on social, and the well kept secret of Instagram brokers.

IN THIS EPISODE YOU’LL LEARN:

What to look for when products aren’t selling the way you predicted—are you trying to just make money or are you genuinely trying to provide value?
The 5-step process to Chris’ social media strategy, including increasing the authority of your profile and creating content that is shareable, which helps build your audience and grow your following
How to get verified on Instagram through a 6 to 9 month strategy of pitching and being featured in large publications

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Chris on Instagram

For The Love Of Money Mastermind

For The Love of Money Podcast

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

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In today’s episode, DigitalMarketer CEO and host of the Traffic & Conversion Summit Ryan Deiss is going to answer your questions.

In this live Q&A, Ryan talks about when to stop advertising and start optimizing the leads you have, why automation should be used to drive re-engagement, the convergence of branding and direct response, and more.

IN THIS EPISODE YOU’LL LEARN: * The reason why all the traffic in the world won’t cure a crappy offer * How to avoid over automating and when to make sure you change the conversation so you don’t annoy prospects * Why content should be used as a strategy to grow your pixelated audience, then sell products to them * What to do to start real-time, one-on-one conversations with your audience * How to use a $10 product to grow your customer list and then sell more expensive products further down the Customer Value Journey

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier Eleven War Room Mastermind Traffic and Conversion Summit Customer Value Journey

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

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Ralph and Molly are back with Part 2! Now that you understand Facebook's ad delivery system, it's time to explain what that means for your ad copy and creatives.

In this episode, we explain the 3 types of ads that currently work best with Facebook’s algorithm. We’ve included downloadable ad examples in the slides below that Molly will use to show how she creates ads that drive engagement and get favored in the algorithm.

IN THIS EPISODE YOU’LL LEARN: * Native ads—ads that fit in with the Facebook newsfeed—currently have the highest social proof * Molly breaks down the “Offer” Facebook ad strategy she uses to promote a docu-series and how she’s received 10,000+ shares and 22,000+ reactions on the ads * Molly talks about the “Conversation” Facebook ad strategy and how it can help you writes ads that create conversations and increase the social proof through user comments on the ad * Molly explains the “Tell A Story” strategy that she and Ezra Firestone use and why it has a high share-to-comment ratio

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Team Traffic Facebook Blueprint Facebook’s Ad Policy Facebook's’ Policy on Low Quality or Disruptive Ads Avoid Creating Negative Experiences with Ads on Facebook Pingdom GTMetrix Tiereleven.com/191 Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Episode 190: How Facebook’s Ad Delivery System Works: Part 1

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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An understanding of how Facebook's ad delivery system works is essential to mastering the platform.

In this episode, Ralph and Molly explain that Facebook is an auction and surprisingly, the advertiser who is willing to pay the most doesn't always win. Here’s an in-depth explanation of how to win both the Facebook auction and the customer’s attention.

IN THIS EPISODE YOU’LL LEARN:

How the Facebook’s Ad Auction works
How Facebook uses their Pacing Feature to get you the best results for your ad goals
The 3 factors that make up the total value of your Facebook ad—bidding, estimated action rate, and user value

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Blueprint

Facebook’s Ad Policy

Facebook’s Policy on Low Quality or Disruptive Experiences

Avoid Creating Negative Experiences with Ads on Facebook

Pingdom

GTMetrix

tiereleven.com/191

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster (Part 1)

Episode 184: Using Facebook’s Campaign Budget Optimization Tool to Increase Social Proof (Part 2)

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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If you’re confused by Facebook Ads Insights, don’t worry—you’re not the only one.

Ralph and Molly chat with AJ Yeager and Megan Connell from Praxis Metrics about common issues that businesses have when it comes to data and tracking. We discuss the numbers you need to know in your business to buy media at scale and why Facebook data always seems to "over-report"...or does it?

IN THIS EPISODE YOU’LL LEARN: * The core metrics every business owner must know before delving into their metrics * How to know when you are ready for a third-party tracking software * Why multi-channel attribution may not be your real tracking problem * How to run your business successfully without 100% perfect tracking… and why 80% is good enough

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Praxis Metrics Megan on LinkedIn AJ on LinkedIn Episode 106: How Much Can You Afford to Pay to Acquire a Customer?

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

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James Schramko, founder of Super Fast Business, has spent the last decade in the digital marketing space and has bought and sold more businesses than we can count.

His advice has helped our host Ralph 3x his business. In this episode, he shares his wisdom by talking about his transition into agency owner, the best way for businesses to work collaboratively with their agency, and how to create multiple income streams.

IN THIS EPISODE YOU’LL LEARN:

James' story from BMW sales associate to business owner making $300,000 per year
The pros and cons of owning a marketing agency
When you should hire a Facebook ad agency to run your ads and when you should hire an in-house Facebook expert

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Super Fast Business

Silver Circle Business Mentorship

Work Less, Make More

James on LinkedIn

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

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Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

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Facebook’s advertising policies are constantly changing to keep up with the ever-evolving landscape of the social network. It’s important for us as advertisers to stay in the know so that we can follow the rules and stay out of trouble.

In this episode, the hosts cover updates to the ad policy to make sure everyone is up to date. They explain how Facebook defines a low-quality ad on their platform, how your landing page can hurt your ad’s quality, and how to see what ads have a negative user response.

IN THIS EPISODE YOU’LL LEARN: * The 3 components of a Facebook Ad that wins the Facebook Ad Auction (Bid x Estimated Action Rate x User Value) * Why a user clicking “Hide All Posts From Advertiser” or leaving a negative comment is 100x more powerful than a like * The 3 reasons Facebook flags an ad as low quality: exaggerated headlines, withholding information, and engagement bait * Where to find out why your ad was disapproved by Facebook

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Facebook Policy

Edit Campaigns, Ad Sets, or Ads | Facebook Policy

GTmetrix

Pingdom

Tier 11

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Episode 186: How To Succeed in the Facebook Policy Minefield in 2019

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Facebook advertising changed A LOT in the last 6 months. Listen to find out why these changes occurred and how you can succeed with Facebook advertising in 2019.

In this episode, Ezra Firestone and Molly talk about how to appeal to Facebook’s algorithm by generating a ton of SOCIAL PROOF . They walk us through campaigns they’ve run this year and why they worked. One of Ezra’s campaigns spent $350k in just the first few weeks of the year!

IN THIS EPISODE YOU’LL LEARN:

How Molly is generating 50,000 leads in 12 days with a 35 million person audience using only 2 ads per ad set
Why Facebook ads set to Reach Optimization are outperforming other optimization options (and why you should be using it)
Ezra’s ad campaign that converted 8,700 purchases using no target and conversion objective, lookalike audiences, and interest targeting
What a lookalike audience is and how to use one in your ad strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Live Video

Train My Traffic Person

Tier 11

Facebook Ads Policies

Facebook Ad Policy Low Quality or Disruptive Content

Avoid creating negative experiences with your ads

Pingdom

GTmetrics

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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Is it too late to start a YouTube channel in 2019? Today’s guest, Sunny Lenarduzzi, is here to assure us that it’s not too late, and there is plenty of opportunity to grow a personal brand and capitalize off of social media.

Sunny uses Molly as her guinea pig to show us how to start a personal brand from the ground up. Sunny shares her YouTube secrets, including how changing a video title helped her client reach 6 million views, the 2 types of calls to action to place in each video, and how to get YouTube to place your video in their algorithm.

IN THIS EPISODE YOU’LL LEARN:

How Sunny’s weekly video content strategy organically grew her brand and positioned her as a social media marketing expert with over 3 million views
Sunny’s 4-Step YouTube Process—Research, Structure, Optimization, and Distribution
The Hot Script Formula of viral YouTube videos—Hook, Outcome, and Testimonial

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Boss YouTube Channel Checklist

Sunny’s Website

Sunny on LinkedIn

Sunny on YouTube

Sunny on Instagram

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In last week’s episode, Ralph and Molly talked about Facebook’s new campaign budget optimization tool (CBO). But this week they dive in a little deeper to explore how this tool can increase the social proof on your ad sets.

Molly explains how to use ad sets from a previous campaign to increase their engagement and conversions. Ralph then shows us where to find the deceivingly hidden “minimum budget” option and how to use it to find new audiences. Lastly, they explain when NOT to use the CBO option in order to avoid resetting the optimization process.

In This Episode You’ll Learn:

How the tool decides which ads to increase the budget for
How Molly spread ad sets out amongst various CBO campaigns with a $2,000 daily budget for increased social proof on all ad sets
Why using the minimum budget tool can actually increase the engagement on your under-performing ads

Links and Resources Mentioned In This Episode:

Train My Traffic Person Webinar

Episode 71: The Michigan Method: A Strategy For Scaling Ad Campaigns

Episode 182: Top Instagram and Facebook Predictions of 2019

Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster

This Simple Facebook Ad Trick Gets More Leads & Customers In 5-10 Minutes Flat Facebook's Campaign Budget Optimization Tool

Smart Marketer |Ecommerce Courses by Ezra Firestone

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If you have been paying attention to Facebook’s newest campaign options, you may have noticed the campaign budget optimization tool (CBO). This week, Ralph and Molly discuss how you can use it for your own campaign.

Molly walks through a CBO campaign she launched that created 40,000 leads. They talk about her strategy, her ad spend, and how she was able to scale the campaign faster with CBO than she had been able to previously without the feature, and how all of this can help you grow your own campaign.

IN THIS EPISODE YOU’LL LEARN:

What the CBO tool is and how using it will help grow your campaigns and business
How CBO created 40,000 leads for Molly’s 27 ad set campaign with a $1,000 daily budget
Why CBO should be used on ads that have been tested on Facebook before

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

About Campaign Budget Optimization

Create a split test in Ads Manager

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 173: 10 Facebook Best Practices to Optimize Your Auction Strategy

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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We’ve spent the last few weeks looking back at the last year. But this week, we set our sights forward and see what’s on the horizon for Facebook and Instagram marketing in 2019

Hosts Ralph and Molly break down their top predictions for the future of advertising on Facebook and Instagram. Molly predicts that 2019 will be the year that marketers are able to take 2–3 steps forward with their strategies, and Ralph explains why it’s crucial to take those steps on Instagram.

IN THIS EPISODE YOU’LL LEARN:

Why the future of Facebook advertising is in creating the best and most seamless user experience (and how Messenger and high-performing websites will help you with that)
The reason Facebook is looking to spread out its advertisements and is using Instagram to diversify their newsfeeds
Molly’s predictions for Facebook advertising in 2019
Ralph’s predictions for Instagram advertising in 2019

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Most Important Social Media Trends to Remember in 2019

Fathersonsworkout on Instagram

24+ Instagram Statistics That Matter to Marketers in 2019

Episode 174: New Facebook Ad Structures to Implement Before the Holiday Season

Episode 159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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This week, we dove into the archives of Perpetual Traffic to find some of the best moments of 2018. There are clips from our 6 favorite episodes of this year, with links out to the originals. These episodes can help you hone your paid traffic strategy and prepare for the new year.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps

Episode 166: Why Facebook Traffic is NOT Your Problem

Episode 174: New Facebook Ad Structures to Implement Before the Holiday Season

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 143: Cambridge Analytica: What You Need to Know

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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The Perpetual Traffic team shares their biggest takeaways from 2018. From the slew of new changes that Facebook made to how you can keep your ROI up, this one is packed full of great reminders to round your year out just right. Thank you so much for joining us on this journey and we look forward to providing more value for you in 2019!

IN THIS EPISODE YOU’LL LEARN:

How Cambridge Analytica has changed Facebook and its algorithm, and how you can change your paid traffic strategy to get back that ROI
Why positivity and user experience should be central to your new year
How to shape your ads’ messages to be accepted by Facebook

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 143: Cambridge Analytica: What You Need to Know

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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Oli Billson is back to talk more about his FSMC Formula. But this time, Oli takes it beyond that initial conversion and talks about how to use this formula to keep the customers who have clicked. He goes over how to use the FSMC Formula to prevent this “follow-up failure.”

He also teaches you how to create a campaign and how to score leads so you can focus on users with the highest chance of conversion.

In This Episode You’ll Learn:

How the FSMC Formula will help you even after you get your leads
What “follow-up failure” looks like and why you want to prevent it in your business
An example of the FSMC formula in the wild that will help you shape your own campaign
How to create contingencies around asking “if they do X, then we do Y,” and “if they don’t do X, then we do Z”
How to differentiate great leads from poor leads using a lead scoring strategy

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Is it possible to run a successful marketing blog without paying for traffic? Mike Stelzner sure thinks so. And he’s got the numbers to back him up.

Mike shows the hosts how he made $1.4 million in his first year of starting his blog, Social Media Examiner, through only organic traffic. He explains his editorial calendar, email newsletter schedule and his social media strategies. He also dives into the current state of social media and how to utilize the platforms for video content.

IN THIS EPISODE YOU’LL LEARN:

How to turn readers into customers without paid traffic
Mike’s formula for success: Great Content + Great People - Marketing Messages = Growth
Social Media Examiner’s original email newsletter schedule, the current schedule used and how long new subscribers are omitted from marketing messages
How you can strategize for SEO without an internal or external SEO expert
Why asking your customers what they want to learn about versus assuming what they want to know will help boost your readership

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Here at Perpetual Traffic, we know that Facebook advertisements can really help skyrocket a business into success. But this week, you’ll find out just how they can turn a local business into a seven-figure company.

Cory Philip, Co-Founder of Gulf Coast Aluminum, has harnessed the power of Facebook advertising to bring in $1.9 million in sales in the last 12 months, with an ad spend of just $29,000, for his Florida-based company.

Cory explains why he allocates more of his ad budget to Facebook than Google AdWords. He then walks us through his advertisement objectives, retargeting strategy, lead capture, and drip sequence.

IN THIS EPISODE YOU’LL LEARN:

Why curating ads to promote engagement over conversions may help boost your ROI
How Facebook’s demographic change tripled the size of Cory’s audience, decreased his cost per lead, and increased the volume of leads
How he uses the video view objective to create an audience based off of the percentage of video viewed, and the ads he then runs to capture leads
Tips to avoid spending time and/or money on customers that aren’t ready to convert

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Arri Bagah is a 22-year-old chatbot legend. In this episode, Arri explains the 4-step process of creating a chatbot and the options to choose from when deciding its purpose in the Customer Value Journey.

Arri’s chatbot agency, ROAS, works with multimillion-dollar companies including Guess, Poo-Pourri, and Beard Club. He explains how he got his start, as well as some up-and-coming technologies like voice and augmented reality (AR) that can help broaden your conversational marketing reach.

IN THIS EPISODE YOU’LL LEARN:

Ari’s strategy for landing big name clients, even if you are a young company
How emerging technology with voice searches is going to change how people are reaching your sites
How to use augmented reality to enhance the customer experience, specifically for companies selling physical products
Why Messenger isn’t always the answer to a better ROI and how you should use it to direct customers down the conversion path

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Looking to increase the average order value for your ecommerce business? Who isn’t, amirite?

As this week’s guest explains, adding the following options can drastically increase the average order from your consumers: quantity, priority processing, or an order bum.

Repeat guest Tanner Larsson, Founder of Build Grow Scale & Ecom Insider, explains first how to price your ecommerce products, and then how to get customers to pay more at checkout. Finally, he walks us through the 3 pre-purchase average order values and shows us how to combine them to maximize your profits.

IN THIS EPISODE YOU’LL LEARN:

The Rule of Three and how to use it to price any ecommerce product
How to package quantity options and where to place the option on the checkout page
What priority processing is versus faster shipping, and how to use it as the final upsell at checkout

How to choose an order bump depending on your product and how to combine order bumps with quantity options and/or priority processing

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If you are selling anything, but especially if you run an ecommerce business, you have already started ramping up for the holiday season. And that doesn’t mean putting up tinsel or mistletoe. It means ramping up your ad game and honing your landing pages.

Repeat guest, Ezra Firestone, returns to talk about some new shifts in online advertising and how you can take advantage of them this holiday season. He and the experts discuss new Facebook ad structures and trends, what’s working for Ezra right now, and where he thinks the ecommerce sales cycle is going from here.

IN THIS EPISODE YOU’LL LEARN:

Why people might soon be buying directly in social media platforms and how to get ahead of this change to grow your mobile sales
The best way to start experimenting with paid ads on Facebook BEFORE you get started in Ads Manager
What ad styles are performing best as instant experience ads that you should try
What big business are doing with their creatives that you should do too to help grow awareness
The best time to set your ads live to get in on peak holiday shopping

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Our hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy.

They walk you through each practice and explain Facebook’s strategy to increase your return of investment, give real world examples of clients we are currently working with, and explain how they are using these strategies in their campaigns today.

Ralph and Molly also share how the Facebook campaign algorithm works and what agencies can do to increase the success of their campaigns.

IN THIS EPISODE YOU’LL LEARN:

Why your ROI will decrease after increasing your Facebook’s campaign’s budget
How to optimize your Facebook auction strategy to be as close to the business goal as possible
Why you shouldn’t rely on Facebook’s audience suggestions and what size to choose instead to boost your conversions
The importance of looking at surface impressions and conversions and how to use that information to increase your ROI

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How can you start using chatbots in your marketing strategy to increase conversions, today?

Nehal Kazim is the CEO of Ad Pros Marketing and an expert in Facebook marketing. He’s figured out how to use ManyChat for Facebook Messenger to increase conversions—and he shares how you can apply these tactics to your business.

Nehal walks us through the 4 steps of a successful Messenger Bot Campaign. He explains the ManyChat growth tools to use for specific products, how to use chat to drive cold traffic, and triggers to use to increase your discovery.

IN THIS EPISODE YOU’LL LEARN:

The most undervalued part of Chatbot Campaigns and how to use it to increase sales
The 4 steps of a Chatbot Campaign plan and the strategies you can use to convert prospects into customers inside of the chat
The comment-to-messenger tactics that Facebook will reward you for, and ones that it will punish you for
Why focusing on just 1 sequence within your chat will help launch your campaign

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Do online Facebook ads translate into in-person, brick-and-mortar sales?

Mackensie Liberman, a scientist turned marketer, has proved that they really can. Her agency, Orca Marketology, uses Facebook bots to increase revenue for both brick and mortar and ecommerce businesses, some for just a few dollars of ad spend a day.

In this special episode, also recorded from the 2018 Conversations Conference, return co-host Dan Gamito joins Molly and Ralph to talk with Mackensie about her bots. She walks them through her most successful Facebook ad and explains how she set up this campaign to stay live and converting, for over a year.

IN THIS EPISODE YOU’LL LEARN:

How just $5 a day on Facebook can help increase your sales of physical and ecommerce products
The ideal grace period to give customers to redeem their coupons to get the best ROI
Mackensie’s strategy for landing new clients that you can use no matter your business or industry

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Today’s episode was recorded live from the 2018 Conversations Conference, hosted by ManyChat.

We’re talking with return guest, Oli Billson. Oli previously talked to us about his phone funnel framework several episodes ago. And in this episode, he explains his “FSMC formula” and gives us real campaign examples of how he uses this formula to generate conversions.

Learn how Oli uses Facebook Messenger to drive qualified leads into sales appointments, how to create milestones within your campaign, and when to use contingencies to increase the success of your ad.

IN THIS EPISODE YOU’LL LEARN:

Oli’s 3 P’s that ensure your marketing is successful
The FSMC Formula Oli uses for each of his advertising campaigns that’s helped keep his customers on track
How to retarget consumers who didn’t follow through on campaign milestones
How to integrate FSMC into Facebook Messenger so you can streamline your conversions

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While there are definitely some big differences between brick-and-mortar and online stores, there are also some things that BOTH should be doing, especially when it comes to advertising…

This week, Perpetual Traffic hit the road and traveled all the way to Las Vegas, Nevada to the Shop.org E-Commerce Conference. Adam Killam, VP of Business Development at Tier 11, joined Ralph Burns to record live at the event and discuss all things retail.

These experts talk about some untapped ad platforms, like Snapchat, and why you should be using them. With millions of users, many of whom don’t use other platforms like Facebook, Snapchat can give advertisers the opportunity to target new individuals.

They also explain examples of unique online customer experiences, strategies to avoid cart abandonment, and how to increase conversions once users have interacted with an ad.

IN THIS EPISODE YOU’LL LEARN:

What omni-channel marketing is and how companies are using it to increase conversions
How to bring online customer experiences offline to business establishments
Why focusing on the back-end customer experience is equally as important as driving traffic
How to decrease cart abandonment rates
How to monetize and make use of the traffic you’re driving to a webpage

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Choosing the right objective is an essential lever in your campaign strategy. The right objective can achieve a 20%, or more, ad conversion rate, while the wrong one can put you below 10%.

If you listened to last week’s episode, but still have questions about some of the other campaign objectives, you’re in luck! (And if you haven’t listened to last week’s episode, click here.)

In this concluding episode, we talk about the remaining objectives: video views, lead generation, messages, conversion, catalog sales, and store visits. The experts give you real campaign examples they’ve used for each objective and tell you how to know which objective is right for you.

IN THIS EPISODE YOU’LL LEARN:

Which objective to use to increase product awareness
The different objective needs for larger and smaller businesses
What conversion rate you should shoot for when using lead generation
2 ways to use the Messenger objective

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It might seem like a simple factor of your campaign settings, but Facebook Campaign Objectives can have a big impact in achieving your goals for your ads. So, if your campaign is struggling, you might want to look at your objective settings.

In this week’s episode, the experts talk about a few of the 11 objective options and how to use them to your advantage. They give you real campaign examples of how they’ve used some of the objectives to drive website traffic, increase sales, and successfully retarget.

And tune in next week where they continue the conversation about the remaining objectives.

IN THIS EPISODE YOU’LL LEARN:

Get Facebook to do the heavy lifting for you by picking the right objective
The cheapest objective option for building brand awareness (and why you should be focusing on that)
The right campaigns to use impressions as your objective
What objective options you should be using for most of your campaigns

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Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business.

Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.

They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get.

IN THIS EPISODE YOU’LL LEARN:

Don’t try to extract your profit from your initial sale (and what to do instead)
The 3 ways to grow your business, and the 2 you should be giving more attention to
How to increase your revenue by selling to your existing customer base
Tactics to optimize your Shopify store to keep your customers coming back and staying longer

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Roxelle Cho was born an entrepreneur.

She has been selling since she was a kid, peddling snacks from her backpack during school. But her creativity and knack for sales thrived when she turned to Facebook ads to help her struggling swimwear store, Fused Hawaii.

This week, paid traffic expert Molly Pittman and guest co-host Jeanna Pool—from Clientsinbulk.com—take on Roxelle’s case study. They look at more than just the numbers, impressive as they are, and get to the bottom of what made Fused Hawaii so successful—and how you can apply the same strategies to your Facebook ads, no matter your industry.

Molly and her guests also talk about the importance and benefits of surrounding themselves with other powerful businesswomen to learn from.

IN THIS EPISODE YOU’LL LEARN:

The Facebook ads strategy that changed the game for a small, struggling business and generated nearly $2MM in revenue
Why the Michigan Method from Episode 71 might not be right for you (and what to focus on instead to scale your Facebook campaigns)
How starting a conversation and selling a message (as well as a product) will set you apart and generate more loyal customers

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Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in!

Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business.

If you or your business are running Facebook or Instagram ad campaigns, you’ll want to tune in to this episode.

IN THIS EPISODE YOU’LL LEARN:

Why using both video and still image ads might be the perfect recipe to up your conversions
4 tips to ramp up your ads to make them "thumb stopping"
Why Facebook is removing thousands of targeting options (and adding some new options) and what that means for your existing campaign
How to use these updates to protect the privacy of you and of your customers

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Have you ever wondered what a paid traffic expert does all day? How does a media buyer create campaigns that drive leads and generate sales?

This week, tune in to hear a segment of a private online training done by our co-host and paid traffic specialist, Molly Pittman. She takes you through what she does every day, and then she shows you how these paid ad strategies are scalable to anyone (even if you aren’t spending millions of dollars on ads).

From how she approaches creating brand new campaigns to what to do when an ad is underperforming, Molly explains it all. Plus, listen closely to get a promo code for the upcoming Shop.com Conference.

IN THIS EPISODE YOU’LL LEARN:

How she went from a bartender in Kentucky to a paid traffic expert in just 6 years (and what it takes for YOU to become a master in paid traffic just as quickly)
“The Green- Yellow-Red System”: A way to rank your ad data that will help you turn off underperformers and scale up your budgets
Why research is the most important part of your campaign

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Maybe you’ve listened to the last few episodes of Perpetual Traffic and followed all the advice, and you’re still seeing a high cost per acquisition (CPA). Your ads might have a different problem entirely.

But don’t worry… in Part 3 of their Facebook ad troubleshooting mini-series, the experts tackle how to fix another set of potential problems that nearly every media buyer has.

Listen to learn the 2 main causes of a low click-through rate (CTR) and a high cost per click (CPC) and 4 ways to get your ads back on track, increase your CTR, and simultaneously drop your CPC.

Missed the first 2 installments of this mini-series? Find Part 1 here

Find Part 2 here

IN THIS EPISODE YOU’LL LEARN:

A few simple ways to beef up your creative and ad copy so your campaign resonates with more cold traffic
Why your hooks are so important, and how to successfully target them to your audience
How to use the Ad Grid to plan your ads and lower your CPC

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Everyone who runs ads would love to acquire customers at a lower price. But sometimes your cost per acquisition (CPA) is too high... even if you have a high click-through rate and low cost per click. And even with the data that Facebook gives you, it’s not always clear what went wrong.

If this sounds far too familiar to you, this is the episode for you.

In the second installment of their Facebook ad campaign troubleshooting mini-series, the experts teach you how to wade through the ad manager data and find out what may be causing your high CPA. Then they walk you through how to fix each problem.

(Missed the first installment? Find Part 1 of this mini-series here.)

IN THIS EPISODE YOU’LL LEARN:

1 simple step that could save you money if your ads get a lot of traffic, but few conversions
What metrics to watch in order to diagnose the cause of your acquisition problem, so you can take steps to fix it
3 potential causes and 3 solutions for a high CPA, despite having a high click-through rate and a low cost per click

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Running Facebook ads is not a “set it and forget it” sort of experience. Even the pros have to keep an eye on their ads to make sure things are running smoothly. And things don’t always run smoothly…

If you’ve turned on a campaign and you’re getting 0 impressions or 0% conversions, listen up. In this week’s episode, the experts talk about some common mistakes that people make when setting up a Facebook ad campaign. They walk you through 11 things that you can check and fix to get your campaign converting again.

IN THIS EPISODE YOU’LL LEARN:

How to prevent the Facebook ad mistakes that even the experts make sometimes
The 1 thing you should do so that your disapproved or pending ad gets approved by Facebook
Why a limited ad flight schedule might not be right for you (and what to do instead)
2 ways your pixel could be sabotaging you (and a Chrome extension to help you fix it)

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Instagram users are now spending just as much time scrolling as Facebook users. So, if you aren’t putting your ads on both platforms, you are missing out on some great opportunities to leverage your advertising dollars.

Luckily for you, in this episode, the experts are breaking down a bunch of new updates that Facebook and Instagram have rolled out over the past month. This includes multiple new ad formats (and a future ad placement) to make your advertising more effective, a new feature on the Ads Manager app that will give you more control of your ads if you’re away from your desktop, and 3 new ManyChat features that will make your life easier.

IN THIS EPISODE YOU’LL LEARN:

The new Ads Manager app feature that lets you do more for your ad campaign, even when you’re on the go and away from the computer
3 exciting new ManyChat features that make Messenger marketing more powerful
The future Instagram ad placement you should be looking out for
How 2 new Instagram ad options help you use the growing platform to its fullest to grow your campaign

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157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign!

Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign.

We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.

If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode.

IN THIS EPISODE YOU’LL LEARN:

The 1 technique Molly used to skyrocket the social proof on her ads
The 6 steps to expand your research so you can find the best audiences for your ad sets
How to cull the bad ad sets and boost the better ones
What to do if you’re getting cheap link clicks but no conversions

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Join the experts as they discuss a major update Facebook made to increase transparency, why this might be a bad thing for “Bush’s Baked Beans,” but why it is definitely a GOOD thing for your business.

If you’ve ever had trouble researching your target market and coming up with ideas for ad creatives, this update is exactly what you’re looking for. Tune in to find out why.

IN THIS EPISODE YOU’LL LEARN:

A “sneaky” new way to spy on your competitors’ ads to learn what’s working for them
What to test in your Facebook ad campaigns so you can reach more of your audience
New restrictions being placed on 1 Facebook ad type and how this will impact your Facebook ad strategy

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The podcast world is constantly changing. If you are wondering how to get your foot in the door with your own podcast, there are some things you need to know.

In this episode, the experts interview the hosts of the new DigitalMarketer podcast on what their strategy is for launching their podcast in 2018. They cover everything from how many episodes they’re launching with to what kinds of ads they’re running.

And for those podcasters who might be launching without an established audience, they cover strategies you can use to build your listenership and how to stand out in the changing landscape.

If you are thinking of starting a podcast, this is an episode you won’t want to miss.

IN THIS EPISODE YOU’LL LEARN:

How to build traffic and grow your audience, even if you are starting out small
4 Strategies you can use to buy traffic without breaking the bank
Why getting into New and Noteworthy is more difficult now (but you shouldn’t be worried)
The strategies used by Perpetual Traffic and the DigitalMarketer Podcast to launch successfully

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Most businesses already have the knowledge and tools they need, but they don’t necessarily know what to do, so they focus on the wrong things...

Join the experts as they interview guest Sonya Keenan from Digital Marketer Down Under and learn how she took a client’s business from 6,000 subscribers to 20,000 and cut overhead by 75% by simply cutting out all the things they shouldn’t have been focusing on. Learn how to plan out what you should be focusing on so you can do the same in your business.

IN THIS EPISODE YOU'LL LEARN:

How Sonya 3X’d a client’s business by stopping them from doing the wrong things
Why most businesses shouldn’t just focus on customer ascension (« and what to focus on instead)
3 things that make a successful strategy (« if you don’t have these, you don’t have a strategy)
The 1 foundational step you need to take before starting your new marketing campaign

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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If you don’t know your customer better than they know themselves, your ads are basically shots in the dark.

For example, how long does it take your audience, on average, before they make their first purchase? How many clicks do they have to make before they buy? What is the lifetime value of your best customers vs. your worst ones?

Join the experts and guest expert Scott Desgrosseilliers as they go in depth about the Customer Journey and give you the ammo you need to make informed decisions about your ad campaigns.

IN THIS EPISODE YOU’LL LEARN:

The average time a lead takes to place their first order and how this impacts the strategy of your ad campaigns.
Why you shouldn’t spend more than 70% of your budget on lead gen (« and what you should do with the other 30%).
The ROI on the average campaign (« hint: it’s not good) and what this means for your campaign as a whole.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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What is AI, actually?

Why should you care about machine learning?

What’s on the horizon for this field and how will this impact your bottom line?

Join the experts and guest expert Mike Rhodes to discover how Google’s AI will affect you, your business, and your paid traffic campaigns in the coming months, so you can make Google’s AI work for you and not against you.

IN THIS EPISODE YOU’LL LEARN:

What AI is and how Google is using it to make your ad campaigns more profitable.
How to use Smart Bidding in AdWords and what options to select for your type of business.
The number of conversions you need to maximize Google’s AI.
Will AI make PPC management agencies obsolete?
Ways you can combine AIs to improve your business.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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Andrew Foxwell joins the experts to explain what Facebook Analytics is, how to set it up, and what your first steps should be to use Facebook Analytics to grow your business and marketing campaigns.

If you’ve been wanting to try Facebook Analytics but aren’t sure what you need to do, you need to listen to today’s episode with Andrew.

IN THIS EPISODE YOU’LL LEARN:

The 3 steps you need to take to get started with Facebook Analytics as a new advertiser
How to use Facebook Analytics to generate more sales for your ecommerce site
Will Facebook Analytics kill Google Analytics?

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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If you’ve been running Facebook ads for your ecommerce business only to break even or lose money, this case study could change your business.

Here’s Why:

If your strategy only involves running ads to cold traffic, you’re flushing 97% of your potential customers down the toilet.

In today’s episode, the experts give you the complete details of how they took an ecommerce company and more than DOUBLED their return on ad spend while also scaling their ad spend 10x. Listen to learn the types of ads they ran and the ad copy they used to talk to leads and customers at every stage of the funnel.

IN THIS EPISODE YOU’LL LEARN:

The strategy one ecommerce company used to generate $90,281 ROAS while only spending $16,766 on ads.
The specific types of ads you need to run to potential customers at each step of the customer journey.
How you can get your customers to buy from you, again and again, using “Level 5 Ads.”

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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Special guest Oliver Billson joins the experts to teach you 3 Facebook funnels that start conversations with the prospects who want your services—on the platform they’re most likely to read and respond on.

These funnels generate high-ticket leads whether you’re a brick and mortar, SaaS, internet marketer, or anyone else who needs to have a conversation with their customer.

IN THIS EPISODE YOU’LL LEARN:

How you can fully leverage the power of mobile marketing to accelerate your sales process.
How you can drive qualified sales appointments from stone cold traffic.
3 effective ways to increase the ROI of your paid traffic campaigns within 30 days.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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If you want to stay competitive in Facebook marketing, you have to stay up to date with what changes are being made to the platform.

Join the experts and stay on the cutting edge as they guide you through 7 Facebook ad updates, from what changes are being made to Messenger marketing (as well as ManyChat) to Facebook’s Ad platform and what they’re doing to eliminate low-quality content.

IN THIS EPISODE YOU’LL LEARN:

How you can use Facebook automated rules to increase your budget automatically (« without upsetting the algorithm).
What ManyChat has implemented to allow your customers to buy directly from Messenger.
Why you shouldn’t necessarily be using Facebook’s conversion objective for your ads (« and what to do instead).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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Do you ever wonder if you’re making mistakes on your Facebook ads that are costing you money?

Join the experts as they critique 6 ads (that are making money on Facebook) and show you what the ads are doing right, what mistakes they’re making, and how you can fix them. Then, Ralph goes beyond the ads and shows you mistakes the website is making once people click through, and how they could be fixed.

If you’ve ever found yourself wondering about your own Facebook ads, this is the episode you need to hear.

IN THIS EPISODE YOU’LL LEARN:

3 examples of how real companies are using pixels (« and what mistakes they’re making, so you can avoid doing the same).
1 big way you are hurting your conversions (« and how to use context to fix it).
How you can use the MAGICC method to optimize your video ad.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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If you’re advertising on Facebook but not on Google, you’re missing out on a huge opportunity. (Especially if you run a product-based business.)

After all, if someone sees a product they like, what’s the first thing they’re going to do? (Hint: Google it.)

Join the experts and guest Brett Curry as they dive into the 4 pillars of advertising on Google so you can leverage Google’s advertising platform and reach your potential customers. You’ll learn how to run ads not only on Google’s search engine, but also on their shopping platform, their display network, and the pre-roll video ads on YouTube.

IN THIS EPISODE YOU’LL LEARN:

The 4 pillars that make up the foundation of a successful ad campaign on Google.
How your Quality Score could get you a bid less than your competitor and still outrank them (« Plus, the 3 elements that makeup Google’s Quality Score).
The ad types you want to run first on each of Google’s properties.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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Whether you’re launching an info product, running an ecommerce business, or creating a documentary, today’s episode has a case study that will help you grow your business with Facebook ads.

Join us as we discuss how Molly helped one of her clients successfully launch a Christian documentary and generate 100,000 leads for less than $1/lead, how you can use the “MAGICC” method to convert cold traffic, and how the 3-step “Ecommerce Ad Amplifier” led to a 5.8X return on ad spend.

Each of these Facebook ad case studies is packed with information you can apply today to grow your own business.

IN THIS EPISODE YOU’LL LEARN:

How you can use the MAGICC method to convert cold traffic into paying customers.
How Molly generated 100,000 leads at 94¢ apiece in 7 days (« and how you can apply the strategy in your business).
How Tier 11 took one client from $5,000 in ad spend with a 2X ROI to $60,000 with a 5.8X ROI.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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Do you run an ecommerce company?

If so, chances are that you’re missing something. That thing is a holistic system for guiding people who have never heard of you through the buyer journey to become repeat customers.

If you’re looking for a system that will bring you more customers while eliminating wasted ad spend, you must listen to today’s episode.

IN THIS EPISODE YOU’LL LEARN:

How to recognize the 5 levels of a prospect, and how to talk to each level to generate a customer.
The types of Facebook ads you should be running for each level—including ads that will take someone from being a cold lead (level 1) directly to being a buyer (level 5).
Which level is most profitable to advertise to, and why that’s not the level that 80% of your ad spend will go to.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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No doubt about it, Cambridge Analytica has changed things for Facebook marketers.

There’s a media storm, Mark Zuckerberg is appearing before Congress, and Facebook is reacting and removing some of the data marketers can target users based on.

Join the experts as they break down what this situation means for you and why this is still the best time to be a Facebook marketer.

Plus, listen in as Ralph shares insights from his recent visit to Facebook New York, Facebook’s corporate office in New York City.

IN THIS EPISODE YOU’LL LEARN:

Why now is the best time to get into Facebook ads (« and why the opportunities that exist now may not be here in a few years).
Learn the type of bidding you should use when you’re targeting website conversions.
The targeting options that Facebook is going to be removing (« and why that’s okay).
The 3 components that drive the Facebook advertising algorithm (« and what they actually mean).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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Is Facebook burning to the ground?

If you’ve been paying attention to the mainstream media, the feeling you probably have is yes. But what’s the real answer?

Join us in today’s episode as Dan Gamito from ManyChat goes over what really happened, how (and why) we’re giving away all our data to Facebook without realizing it, and what Facebook’s response to this is.

We’ll also discuss why Facebook is not allowing any new Messenger bots and what this means for the future of Messenger advertising.

IN THIS EPISODE YOU’LL LEARN:

Why most of what you’ve read about the “Breach” is either incorrect or an outright lie.
How we’re giving away our data (including what groceries we buy) to Facebook and its third parties (« And why that’s alright).
The reason why Facebook isn’t allowing new Messenger bots (« And why it’s not the end of Messenger).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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Join the experts as they interview Jason Swenk, who successfully used chatbots to generate $250,000 in two months.

What was his secret?

Simply replacing his old, email focused contact form with a chatbot sequence.

Discover what that sequence looks like, how Jason is sending traffic to it, and everything Jason did to create the messenger bot contact form that generated him $250,000 in a couple months.

IN THIS EPISODE YOU’LL LEARN:

How Jason DOUBLED his program sales and increased his high-end service sales by 74%.
Learn the secret to reducing the number of people that disappear after filling out your contact form.
Understand the chatbot funnel and sequence Jason uses (« and use it as inspiration for your chatbot strategy).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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Ryan Deiss joins the PT crew in the third part of this special episode series to answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Hear from Ryan Deiss and the experts to learn why choosing a metaphor is the most important part when selling to a new vertical, how to get started using Facebook ads to generate leads for your agency, and how to sell original concepts to your market.

IN THIS EPISODE YOU’LL LEARN:

3 ways to get started using Messenger to generate leads.
How to sell a product to a new vertical (« to an audience who has never seen any product like it before).
Why Facebook ads shouldn’t be the first thing you go to when starting a new agency.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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Join us in the second part of this special episode as the experts continue to answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Discover what you need to know in order to scale your ad spend, why you need to be using interest-based targeting in addition to lookalike audiences to scale (and how they compare), and how to come up with a Lead Magnet to capture the attention of a new source of cold traffic.

IN THIS EPISODE YOU’LL LEARN:

What you need to know to scale your ad spend and take your business to the next level.
The best way to test creatives for multiple ad sets and audiences.
Why you need to use interest-based targeting (and not just lookalike audiences).
Learn which new techniques and technologies marketers should be excited about in 2018!

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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Join us in this special episode, as the experts answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Learn digital marketing strategies and insights you can start deploying today, from lowering your cost per acquisition (CPA) to dealing with the overcrowdedness of email, from discussing the new places you need to go to reach your audience to how SamCart grew one of their launches by 5X.

IN THIS EPISODE YOU’LL LEARN:

Why conversation is the new lead.
How email is getting more crowded and the less crowded places where you can still get people’s attention.
The one change Brian from SamCart made that grew his last launch 5X with the same size audience.
Two things you can change to lower your CPA.
What to do when you can’t get cold traffic to convert.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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Join Kevin from iRestore Laser Hair Growth as he discusses how he increased his Facebook ad spend from $30,000 to over $170,000 per month while also increasing return on ad spend by 90%...all while being in one of the toughest markets on Facebook.

Between the hard to target audience, the TOS limitations Facebook has on “Before & After” photos, and trolls leaving negative comments, it was a tough challenge. But Kevin shows how he was able to overcome each hurdle in order to grow his business.

IN THIS EPISODE YOU’LL LEARN:

How to target hard to find audiences on Facebook.
The one change you need to make to the way you view Facebook ads to drastically improve your effectiveness.
What you should do when people start leaving negative comments on your Facebook ads (« Like calling you a “Snake Oil Salesman,” even though you know your product works).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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If you’re looking to optimize and scale your Facebook ads, there are two ways to test on Facebook right now: split testing and dynamic creative.

Join us as we share guidelines on how to use them, the results and pitfalls we’ve experienced when testing them, and the great takeaways that lead to scaling campaigns far better and far easier—all while being Facebook friendly!

You’ll learn the latest strategies and best practices with using dynamic creative and split tests on Facebook, so your ads don’t compete against each other and so you can lower your cost per acquisition.

IN THIS EPISODE YOU’LL LEARN:

The new tool that lets you effectively split test your Facebook ads on a much smaller budget.
How we cut our cost per acquisition from $30 to $9 on one Facebook campaign.
The reason you should continue running a Facebook ad, even if it “loses” a split test.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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Are you using Facebook Messenger as an acquisition channel, but aren’t sure if you’re using it strategically or as strategically as you could?

Then join us as we share three blueprints that will help you acquire more customers, leads, and Facebook Messenger subscribers in your business. These blueprints are strategies that you can start using immediately.

IN THIS EPISODE YOU’LL LEARN:

How to leverage Facebook Messenger to run online training funnels and generate subscribers.
3 ways you can take your prospect from ad to sale, all without leaving Facebook.
Use Facebook Messenger to turn a Messenger subscriber into an email subscriber.
Understand how HubSpot used Facebook Messenger to promote its “Four Days of Facebook” event (« so it can serve as inspiration for your own Messenger campaign).

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If you’ve been using Facebook Messenger as a marketing channel, you know that Facebook has been updating their terms of service — and they’re not messing around. Facebook is shutting down people’s pages for violating these new rules, so you need to know what changes you need to make.

In Part 2 of this interview with Dan Gamito from ManyChat, we don’t just talk about how to follow the new rules. We talk about changes you can make to keep your audience more engaged and give yourself more data than ever.

It’s true: Never in the history of digital marketing has being a good marketer been so well rewarded.

IN THIS EPISODE YOU’LL LEARN:

Why Facebook killed the “comment YES below” style CTA, and what you should use instead.
The 3 different types of promotional messages, and when you’re allowed to send them.
What Facebook is doing if you violate their terms of service, and how you can avoid this in the first place.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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Many marketers are going about Facebook Messenger the wrong way. Either they’re just going for the sale, or they’re treating it the same as their email marketing campaigns. Truth is, if you want to connect with your audience using Facebook Messenger, you’re going to need to approach it differently.

And you can do just that by following the Facebook Messenger terms of service. In Part 1 of this two-part series, Dan Gamito from ManyChat joins us to talk about the strategy you need to follow to maximize your Facebook Messenger marketing results in 2018 and beyond.

IN THIS EPISODE YOU’LL LEARN:

How to follow the Facebook Messenger terms of service to maximize your results over the long term.
Generate webinar signups using this Facebook Messenger strategy (« even if your customer never sees your landing page).
Why it’s not our job to help people solve their problems, and what we need to focus on instead.
Simple questions you can ask to segment your audience using Messenger.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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When it comes to scaling your Facebook traffic, the old school way of thinking was, “We have an ad that’s working. Let’s increase the budget.” That doesn’t work anymore. And no—this isn’t because of the massive change Facebook is making. (But we’ll get to that.)

Learn three ways to scale your Facebook traffic that you can start implementing today. Because if you want to scale your Facebook traffic campaign, you need to change the way you think about scaling your paid traffic campaigns.

IN THIS EPISODE YOU’LL LEARN:

The three ways to scale your campaign—even if your campaign has plateaued.
Why horizontal scaling is the key to unlocking parts of your audience you’re currently not reaching.
The scaling mistake that is killing your business’ growth (« and how to fix it).
How to set yourself up for success when outsourcing your Facebook campaigns (« this is something ad managers say their most successful clients are currently doing).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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Brand based advertising is essential to running a successful long-term advertising strategy.

In fact, it’s one of the three cornerstones of the “BCS Triangle” we’re going to show you in today’s episode. Implement the BCS system in your business, and you’ll be able to activate the 90% of your market that most advertisers miss and build a perpetual traffic machine.

IN THIS EPISODE YOU’LL LEARN:

How to exponentially boost your conversion and retargeting campaigns over the next six months.
A “ninja strategy” for expanding your reach 3-8x and drastically lowering your costs.
The three-part formula for creating a true perpetual traffic machine that will build your audience and drive conversions forever (« without burning out your audience).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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Imagine, your Facebook ads are running smoothly. And then, suddenly, without warning, reach and impressions decline and cost per acquisitions starts creeping up. What do you do?

When this happens, the experts use five troubleshooting tactics to turn this around, reduce costs, and improve ROI. Listen to learn why your Facebook ads may not be delivering.

IN THIS EPISODE YOU’LL LEARN:

Get technical insight to gain an in-depth understanding of how an individual Facebook ad is performing and why it may be failing.
Why you may want to avoid being promotional in your ads (« And what you should do instead to encourage impressions and audience engagement).
If your ad begins to “tire,” simply do this to “freshen” and reset it.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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Join Ralph as he examines the most impactful Perpetual Traffic episodes of 2017. He breaks down 10 core concepts that will help you master paid traffic campaigns and the Facebook Advertising platform.

Whether you’re a beginner, a business owner, or a consultant, listen to this episode to learn how to scale your ad campaigns in 2018.

IN THIS EPISODE YOU’LL LEARN:

Hear why the CEO of Social Media Examiner says organic social is dead and learn the social media tactics they’re using to reach their audience.
The two types of Facebook Messenger ads and how you can leverage them to make your marketing campaigns more personalized for your customer avatar.
Learn what you need to optimize to generate more revenue (« Hint: It’s not your ads and traffic campaigns).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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The move into 2018 also comes with a shift in digital marketing.

Join the experts as they predict what new technologies and trends are on the horizon and how you can prepare. Plus, hear the tactics the PT crew are exploring and planning to implement in 2018.

IN THIS EPISODE YOU’LL LEARN:

One of the best strategies for connecting with your audience (« Hint: And it can be as simple as hitting a button on your phone).
Implement the “BCS Triangle,” a perpetual system that will move your audience from being unaware of a problem to aware of your product as a solution.
Learn the types of businesses that are in the Facebook “sweet spot” and can truly take advantage of advertising on Facebook to leverage their brand, expand their business, and generate more sales.

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Join Molly Pittman as she answers the most common digital marketing questions she’s asked — along with a few that surprised her — from DigitalMarketer’s private community, DM Engage.

From what will make the biggest difference for your traffic campaigns to how to shave off two years of the digital marketing learning curve, the answers to these questions will give you the insight to grow as a digital marketer and tactics you can apply immediately to scale your paid traffic campaigns.

IN THIS EPISODE YOU’LL LEARN:

Learn if you can run a successful paid traffic campaign with little content development.
The three elements of your Facebook ad to split test, ranked in order of importance (« so your campaign can truly move the needle for your business).
Hear Molly’s daily checklist for monitoring and optimizing Facebook campaigns that you can start applying today to create scalable, profitable Facebook ads.

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Are your Facebook ads not getting approved?

If you regularly advertise on Facebook or are new to Facebook advertising, listen to this episode to make sure you’re in compliance with Facebook’s ad policy. You’ll learn what can keep your ad from getting approved by Facebook and how to avoid a disapproved ad or worse… a banned account.

IN THIS EPISODE YOU’LL LEARN:

Download Dominate Web Media’s “Ad Account Safety Checklist” to ensure Facebook will approve your ads.
What you can do today to lower your CPA and improve the overall health of your ad account (« Hint: Look at your disapproved ads).
The one question to ask yourself about your ads that will help your ad convert and make it through Facebook’s policy.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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The Facebook advertising landscape has changed — again.

Join the Perpetual Traffic crew as they give you a pro advertiser's view on the new features you should be using and how to use them.

Plus, Keith has an exciting announcement about something he’s working on with Perry Marshall!

IN THIS EPISODE YOU’LL LEARN: * Supercharge your Facebook marketing by connecting 750+ tools that can now connect to Facebook Messenger (« Listen up if you use webinar software, CRM’s, or email software). * A simple ad objective change that helps to guarantee that your prospects are consuming a piece of pre-engagement content (« This feature has been around for about 6 months, but we’ve just figured out a profitable way to use it). * Two new ways (Lowest Cost and Target Cost) to bid on Facebook Ads. Target Cost could be a real game-changer.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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Looking to grow your Facebook Messenger marketing?

Then join the experts and special guest, Robyn Openshaw of GreenSmoothieGirl, as she details how they went from 367 Facebook Messenger subscribers to 37,000. Listen as Robyn shares the tactics, and the past mistakes, of a Facebook Messenger campaign that generated 6,600 new email subscribers and $30,000 in revenue… and how you can apply her strategy.

IN THIS EPISODE YOU’LL LEARN:

The Facebook Messenger strategies that generated 3,800 comments on a video post in ONE day… all in organic traffic.
Include this simple tactic within your Facebook posts to generate 20x to 40x more engagement from your followers.
Discover Robyn’s five takeaways on Facebook Messenger marketing that you can start applying today.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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There’s more than one way to do this.

Listen as John Grimshaw, DigitalMarketer’s Analytics and Data Manager, reveals the five selling systems DigitalMarketer uses to scale traffic campaigns and achieve growth and how you can use each system to do the same.

If you want to build a stable business geared for growth and steady acquisition, you have to have multiple selling systems that help you achieve your goals.

IN THIS EPISODE YOU’LL LEARN:

Answer three questions to know the different goals and assets you need to successfully run each selling system.
The traditional selling system many are using wrong because they think it’s the only funnel to use (« and the correct goal to apply so this selling system successfully generates leads for your company).
Use the “Low Entry Barrier Subscription” selling system to pique curiosity and eliminate risk for your customers… all while encouraging massive product subscription growth.
The funnel you should start with and the audience you should target to monetize your leads and customers (« Hint: It’s the 4th selling system).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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What do you do when your selling system isn’t scaling or generating ROI? You have to define your selling system’s goals.

John Grimshaw, DigitalMarketer’s Analytics and Data Manager, joins the experts for a two-part episode that will help you understand the metrics to track so you can define your selling system’s goals and ultimately scale your campaigns and business.

IN THIS EPISODE YOU’LL LEARN:

The “eating the data vegetables” concept that will allow you to grow and scale your business and reach a new audience.
Use the “Perfect Selling System Questionnaire” to determine the goal of your selling system so you know which systems to scale, which to optimize, and which to scrap.
Why making money should not be the goal of every selling system (« and how breaking even can generate opportunity for business growth).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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Thinking of hiring a digital marketing agency or consultant? Learn the five questions to ask when vetting an individual so you can decide if you should hire a consultant or an employee or do it yourself.

If you’re a business owner or a marketing director, using these five questions will help you determine what’s best for your business.

IN THIS EPISODE YOU’LL LEARN:

The five questions the experts use to make sure they’re working with the right person who can truly meet the needs of their businesses.
Save money and skip the headache of hiring the wrong person by asking Questions 1 and 2.
Know the full scope of your potential hire’s skills and if their asking price is fair.
The question that will determine expectations and responsibilities before you start (« this will help eliminate miscommunication).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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After serving 13 years as an L.A. police officer, Jason Smith decided it was time for a career change. Within a year’s time, Jason has grown a successful Facebook ad consulting business, earning a higher income now than what it took him 13 years to reach.

Join the experts to learn the process behind Jason’s success and hear the Facebook ad strategies Jason uses in his business that you can apply in your own.

IN THIS EPISODE YOU’LL LEARN:

The “never-ending revolving door” tactic that can help you generate 20% more revenue.
The messaging app that has resulted in a 75% open rate and a 40% click-through rate for abandoned carts.
The experts’ advice on how to build authority and master your craft so you’re more in demand.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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Are your traditional, proven copywriting methods actually working?

Ad copy has evolved. Especially within the last year. Join the experts and special guest, Frannie Coggeshall, as they detail the “new” five-step formula for writing high converting ad copy.

Using these steps will help you create ads that are more native and relevant to your audience. Not only that, these Facebook ad copy techniques can be applied to your other marketing channels — from email to sales pages.

IN THIS EPISODE YOU’LL LEARN:

How to better understand your customer avatar so you can deeply connect with your audience and craft effective ad copy.
Why your ad copy should talk about the risk of your product NOT working for the customer (« and how this will help you create relevant ads that are more likely to convert and be shared).
Why the “short and sweet” ad copy may not be the best approach.

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Learn about the latest Facebook ad updates and what they mean for you and your business. The experts will explain how they’re using the new features and changes in their businesses.

If you’re feeling overwhelmed by the Facebook ad updates, this episode will be a good place to start.

IN THIS EPISODE YOU’LL LEARN:

The Facebook feature that will show your ad to people who are more likely to convert.
How to generate more leads using a new ad type.
The update that will make Facebook Messenger Ads easier to set up.
What the merging of Facebook Ads Manager and Power Editor means for you (« and why the merger will be better for Facebook marketers).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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Let’s apply the strategy!

Join the experts as they explain how they use the three-step formula from the last episode to 10X their clients’ Facebook ad spend and generate consistent ROI. Learn the hooks and tactics you can immediately apply to your Facebook ads to scale your campaigns.

And be sure to tune in to hear the results from the split tests detailed in Episode 115.

IN THIS EPISODE YOU’LL LEARN:

The main tip you want to remember when coming up with your ad’s hook (« and the red flag you want to avoid to keep your ad from flopping).
The retargeting strategy Dominate Web Media has used to generate a 4 to 1 return on ad spend.
What to do when people abandon your cart (« Hint: Use this Facebook ad type to drive more online sales and bring back people who didn’t buy from you).

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Want to scale your Facebook ads?

In this two-part episode, learn the simple three-step strategy to scale your Facebook ads while generating a consistent return on investment. Once you understand this, you can create an ad that will resonate with a broad audience, get your message across, and create a campaign that can last for years to come.

IN THIS EPISODE YOU’LL LEARN:

What to do in the first ten seconds of your video ad to grab a viewer’s attention (« and what you should avoid doing so you don’t discourage views).
How to leverage the UPSYD Awareness Formula to move people from unaware of the problem to desiring your product/service.
The tactics Dominate Web Media uses in their clients’ Facebook campaigns to turn cold traffic into buyers.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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Join Ryan Deiss, Co-Founder and CEO of DigitalMarketer, as he explains the “Before and After” strategy that will help you reach your target audience and show them that your product will get them to their desired After state. Using a brilliant Before and After example from Chatbooks, Ryan shows you what you can do when you get this right.

IN THIS EPISODE YOU’LL LEARN: * How Chatbooks’ ad shifts from the Before state to the After state (« use this as inspiration so your audience is open to your marketing message). * An ingenious way to position a product so customers understand your pricing model. * The mistake Chatbooks makes on their homepage that’s hurting their marketing message and how you can avoid doing the same.

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You gotta test this stuff!

Learn the exciting results from three Facebook ads tests and put these strategies to work in your campaigns. The experts share how running these tests resulted in a 40% decrease in cost per lead in one case and doubled conversions in another.

And be sure to tune in next week for more data on these ongoing tests!

IN THIS EPISODE YOU’LL LEARN:

How to get your Facebook pixel on the Thank You Page of a perpetual webinar (« It’s harder than it sounds).
Why you should “tell” Facebook exactly what you want (« Doing this doubled our conversions and cut our cost per lead in half).
The button you shouldn’t click in Facebook if you need results right out of the gate.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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Learn how the branding giants do it.

Join the experts and special guest Andrew Foxwell of Foxwell Digital to learn how to run your Facebook marketing like a major brand. Hear the digital advertising strategies, including how to combine brand and direct response advertising, that Andrew’s learned from handling over $10 million in ad spend for brands like Grand Ole Opry, so you can apply these tactics in your own business.

IN THIS EPISODE YOU’LL LEARN:

A strategy to add to your direct response campaigns to generate more leads and sales (« Hint: It goes on the top of your marketing funnel).
The simple Facebook attribution tactic, that a lot of people don’t do, that can make measuring your Facebook campaigns so much easier.
Why looking at your Facebook objectives can help you avoid an issue at the lower part of your funnel (« This will help you reach different segments of your audience).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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We put it to the test!

Using two identical Facebook campaigns – one with Facebook interest targeting expansion and one without – Molly set out to see how Facebook interest targeting expansion affects campaigns. Hear Molly’s process and the impact the feature had, so you can learn the role Facebook targeting expansion plays and if you should be using it in your own Facebook campaigns.

IN THIS EPISODE YOU’LL LEARN:

The clear winner of the test and what this means you should be doing now and in the future with the interest targeting expansion feature.
When not to use the interest targeting expansion option and what to do instead.
Molly’s three big takeaways on interest targeting expansion, including how interest targeting expansion can play a role in scaling your Facebook campaign.

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How do you build a sustainable relationship with your target market? That’s the question special guest Kyle Lemaire, Founder and CEO of Indepreneur, set out to answer. What he learned can be profitably applied by any business – especially the music industry.

Listen to learn how he took a relatively unknown musician and generated 22,000 Facebook fans in 6 months, sold out two shows in a foreign country they’d never played, and how you can use his music marketing strategies to successfully run and scale social media and paid traffic campaigns.

IN THIS EPISODE YOU’LL LEARN: * How to create a sustainable business in an industry where the only model before it was to pump hundreds of thousands of dollars into a career (« This will help you avoid being a one-hit wonder). * How Kyle was able to generate $26,000 in six months for a musician by giving away an album for free (« And how this created more engaged fans moving through the Customer Journey). * The two-step Facebook ad strategy you can use to break into a market that hasn’t heard of you yet and generate customers (« This is how he sold out two shows in a country the artist had never played).

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What’s the Facebook ad auction and how does it impact the success of your ads? We’ll explain that with guest Drew Tweito, CEO of FunnelBoom.

You’ll learn the four components that matter most in the auction, three of which you can control directly. Understanding this will help you scale your Facebook campaigns and drive down the cost of your Facebook ad spend.

IN THIS EPISODE YOU’LL LEARN:

Why small companies can compete with the Goliaths of the business world when using the Facebook Ad Auction right.
The forgotten component you need to pay attention to if you want your Facebook ad to be seen by your audience (« this can help reduce your ad spend).
Different Facebook bidding strategies you can use to win the auction and scale your campaign.

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Do you know what resonates with your audience? Join the experts as special guest James Buhagiar of Pet Snacks details the 5-step strategy he used to gain insight into his customer avatar, how he got started advertising on Facebook, and how he used Facebook ads and video to build momentum for his advertising campaigns and his business.

IN THIS EPISODE YOU’LL LEARN:

How you can use Facebook to do market research to both see what resonates with your audience and get a better understanding of your customer avatar (« And it’s as affordable as $1/day).
How you can use your origin story to effectively reach your audience.
Why not offering discounts on the front end increased sales by 30% for Pet Snacks, and how you can apply this method in your business.

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Want to stop the thumb scroll and have your Facebook ad stand out on the news feed? Then join the experts as they critique seven Facebook ads from companies big and small. Learn the mistakes to avoid and gain actionable strategies that can be applied by any industry to create effective Facebook ads.

IN THIS EPISODE YOU’LL LEARN:

How to portray that your product will elevate your customer’s status, making it a more desirable purchase (« Hint: It’s one word).
What your ad image needs in order to stop the scroll and stand out on the crowded, competitive news feed.
The phrase to include in your ad copy to effectively introduce the value your product brings (« if you’re ever stuck with your copy, you can always use this phrase).
A simple retargeting ad anyone can replicate – no matter your industry – that generates social proof.

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Join the experts and guest Drew Tweito of FunnelBoom as they detail how Facebook’s ad algorithm works and how you can use it to scale your Facebook campaigns. They’ll share how to work with the Facebook algorithm so it does the work for you, so you can increase your ad’s ROI while spending less time in Facebook’s Ads Manager.

IN THIS EPISODE YOU’LL LEARN:

What golf and Facebook’s ad algorithm have in common (« hear Drew’s metaphor that will give you insight into the algorithm).
A scaling strategy you can use to specifically target your market and let the Facebook algorithm do the heavy lifting.
How many days to let a Facebook ad run for (« and why tinkering with your ad too soon can actually hurt your campaigns).

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Facebook’s a-changin’… again. Stay on the cutting edge and use these six Facebook updates to make your targeting even better and improve return on ad spend. Then, listen as Keith shares a quick strategy you can use to increase engagement, repurpose content, and help lower your cost per conversion.

IN THIS EPISODE YOU’LL LEARN:

The new update that will help you overcome the overcrowding of Facebook advertising.
A powerful feature (« that you may not know about) that will let you target the right audience and get the results you want from your Facebook ads.
How to differentiate your Facebook page and increase your ROI from paid ads.

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Everything comes down to this one question. How much can you afford to pay to acquire a customer?

Knowing this will make it easier to generate a successful and profitable Facebook campaign. Use the five metrics the experts share to determine how much you can pay to get leads and customers and what a successful Facebook campaign looks like for your business, so you can quickly achieve a return on your Facebook ad spend.

IN THIS EPISODE YOU’LL LEARN: * The five metrics to determine what success is for your business or clients, so you’ll accurately know what is and isn’t working. * The most important metric you need to know to achieve your Facebook marketing goals (« This will give you accurate insight on what your business can attain). * The formula to determine the benchmarks your Facebook campaign must hit to quickly achieve a return on your Facebook ad spend (« Hint: You’ll have to do the math backwards).

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Have you ever struggled with which Facebook Ad Type to use? Well, you’re not alone. Join the experts as they give you a Facebook ad map any marketer or business can use, whether you’re stumped by your first ad or your one hundredth. They’ll go over which Facebook ad type works with the seven most common offers and why, so you can have a starting point and eliminate confusion going forward.

IN THIS EPISODE YOU’LL LEARN: * The determining factor that will help you decide which Facebook ad type you want to put in front of your audience (« It’s like using the “Easy Button” for your ads). * What going to a party can teach you about your Facebook ads. * The mistake marketers make with their Facebook ad copy and what to keep in mind to correct it (« Hint: This may be why you’re seeing early results with your Facebook ads, but they don’t last).

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Digital marketing as you know it is about to change. Early next year, Google will roll out an ad blocker through Chrome and that has a lot of marketers wondering how this will impact their retargeting campaigns. Ryan Deiss, Founder and CEO of DigitalMarkter, joins the experts to discuss what the new ad blocker means for marketers, how you should react, and how you should prepare.

IN THIS EPISODE YOU’LL LEARN: * Who the Google ad blocker will have a big impact on and who it won’t affect (« and what this means for your campaigns). * What the ad blocker likely means for future digital marketing trends and strategies (« and how you should prepare). * Why the experts aren’t panicking about the ad blocker and why you shouldn’t be either.

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Where does community fit in your business? Community is so important that Facebook recently changed their mission statement to include community and rolled out 5 Facebook group updates. Join the experts and special guest Suzi Nelson, DigitalMarketer’s Community Manager, to learn what the Facebook group updates mean for digital marketers and how you can use these new features to build and grow your business and make data-driven decisions.

IN THIS EPISODE YOU’LL LEARN: * Community’s biggest advantage for businesses and how it positively impacts the bottom line. * What the 5 Facebook group updates do and how to use their metrics to create and maintain a thriving community. * How one new update will help you create consistent content (« this is one of the key strategies of community building).

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This is big! The rollout of Facebook offline events is giving marketers the ability to track what the Facebook pixel can’t: sales that happen in your physical store or over the phone after people see or engage with your Facebook ad.

From local businesses to online companies, any business can use and benefit from Facebook offline events, no matter your budget. Join the experts and special guest Scott Desgrosseilliers, founder of Wicked Reports, as they explain how you can use Facebook offline events to your advantage, as well as the caveat you need to be aware of.

IN THIS EPISODE YOU’LL LEARN:

Who should use Facebook offline events and how it can have a profound impact on your business.
What data may conflict and where to proceed with caution so you can make informed decisions about your Facebook ads.
Scott’s #1 metric you should be tracking that will help you understand what creates a new lead for your business.
Listen till the end of the episode for a “Ryan Rant” on the problem with direct response and what you can do about it.

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Get the Facebook video campaign strategy playbooks the experts use in their businesses to acquire new leads, scale campaigns, and increase conversions. Listen as they detail two video ad game plans you can quickly start using in your business.

IN THIS EPISODE YOU’LL LEARN:

The video campaign strategy that provides value first and successfully reaches cold audiences (« Hint: This is especially effective for expensive products).
The four elements to include in your video to create effective video ads that convert.
What video ad strategy you can use if you have a novelty product or are just getting started.

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Join us as we celebrate 100 episodes! Thanks to everyone who helped get us here, especially the listeners—we couldn’t have done it without you.

To commemorate this milestone, the experts are sharing their favorite episodes they consistently recommend to friends, peers, colleagues, and mentees alike. From how to acquire traffic to closing a sale with video advertising, from how to reach new customers using Facebook Messenger to crafting compelling, high-converting ad creatives, these are the favorite tips, strategies, frameworks, and ideas of the PT crew.

Then, listen as our Editor, Darren Clarke, details what it takes to create a slick, engaging podcast that has generated 1,845,142 downloads in two years. Darren shares how you can make a podcast that listeners continually return to and what a podcast sounds like without an editor.

IN THIS EPISODE YOU’LL LEARN:

What your marketing must include so you can effectively convey why someone should buy from you (« this is true for all marketers, no matter your industry).
How to use video advertising to give yourself the best chance of generating a conversion while filtering out traffic that’s not going to buy.
How to use Facebook Messenger to connect with your audience, reach new customers, and stand out from the crowd.
How to create a polished podcast that listeners continually return to, even if you’re on a budget or not a sound editing wizard.

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Listen as special guest Noah Kagan, founder of Sumo and AppSumo, joins the experts to share how he grows his list and generates high volume traffic to his blog, podcast, and websites. From content distribution strategies to giveaways to the “Restaurant Strategy” that provides value, Noah and the hosts detail tactics you can use today.

IN THIS EPISODE YOU’LL LEARN: * What rap music and marketing have in common and how you can use this strategy to grow your audience size. * One of the biggest mistakes marketers who are running paid traffic make and how you can avoid it. * How all of your marketing and messaging can make a positive and lasting impact so your brand wins in the end (« Hint: This builds trust with your audience). * The one question you need to answer so you can outlast your competition and continue to scale your campaigns and business (« This is Noah’s #1 marketing tactic).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 38: The 4-Step Podcast Launch Strategy Noah’s How to Launch a Podcast Blog Article AppSumo: The Growth Hacker Giveaway

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Learn from the experts as they critique eight Facebook ads, offering insight on what the marketers did right and what they could improve upon. Listen as they offer actionable strategies you can implement in your own Facebook campaigns and how to avoid eight common Facebook ad mistakes.

IN THIS EPISODE YOU’LL LEARN:

The approach almost any marketer can apply to effectively communicate your product/service is the best fit for your customer avatar (« and what it has to do with a rainy weekend).
The simple strategy you can use in your ads to quickly grab your audience’s attention (« Hint: This is a very effective tactic to use if you’re not a great ad copywriter).
How you can “sell the click” on your Facebook ad and what not to do so don’t intimidate the viewer from clicking.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

Episode 68: 3 Elements of High-Converting Video Ads [Part 2]

Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy

Episode 97: 7 Facebook Tests: Optimize Your Facebook Campaigns with Our Results

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Join the experts as they detail seven strategies they’ve learned from testing and experimenting with their Facebook ads. From bid amount to Facebook video ads to ad creatives, implementing these strategies will help you get the best possible results with your Facebook ads and increase conversions at a low cost.

IN THIS EPISODE YOU’LL LEARN: * How one Facebook ad generated 3,000 new subscribers and 30,000 new fans in 30 days (« and how you can use it in your business). * What to pair your ad’s hook with to reach “advertising nirvana” and generate a high return. * Easy strategies you can use to reduce ad fatigue and quickly scale your campaigns without reducing ROI.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Emoji Searcher Episode 34: 14 Elements of Persuasive Ad Copy Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 68: 3 Elements of High-Converting Video Ads [Part 2] Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy Episode 85: 6 Elements of a High Converting Ad Creative Episode 88: 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business…Live from Traffic & Conversion Summit 2017 Episode 90: 5 Facebook Ad Updates You Need to Know About Episode 91: Everything You Need to Know About Facebook Website Conversion Campaigns

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How do you turn leads and subscribers into buyers and raving fans? You answer four questions from Richard Lindner, Co-Founder and President of DigitalMarketer. With Richard’s four questions, you will overcome a lead’s objections and move them through the Customer Journey towards a sale. The best part? It will cost you nothing to start implementing today and allow you to monetize and re-engage members of your audience.

IN THIS EPISODE YOU’LL LEARN:

How the four questions will positively change the dynamic of your relationship with your leads and subscribers and allow you to communicate the value of your product or service to your prospects.
The five-word phrase that will grab your audience’s attention and articulate why a lead should pay attention to you (« Hint: This answers the #1 question).
The big mistake companies make that will cause a customer to mistrust you and how you can fix it.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Bravo Video Testimonial Software

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Have you ever been confused by the results of your Facebook campaign or frustrated by Facebook’s analytics dashboard? You’re not alone. Andrew Tweito, CEO of FunnelBoom, joins the experts to offer clarity on how to get the real numbers of your Facebook ads so you can accurately judge the success of your campaigns.

IN THIS EPISODE YOU’LL LEARN:

How Facebook tracking works, how accurate is it, and why you may have conflicting numbers (« Understanding this will help you better use the Facebook analytics dashboard to your advantage).
The new Facebook feature that promises to solve tracking issues and offer insight into the data behind your campaigns.
How to avoid and what to do about the Facebook analytics “wild goose chases” that suck up your time and other resources.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 47: Facebook’s New Conversion Pixel: What You Need to Know Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads Andrew Tweito’s Facebook Ad Measurement and Mastery 2017

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Learn from the experts and ManyChat CEO, Mikael Yang, what’s in store for Messenger bots and the Messenger marketing strategies you can deploy in your business today, so you can stay human and bring personal value to your customer. Be sure to listen to the last three minutes to get the “most important tip” to succeed with Messenger marketing.

IN THIS EPISODE YOU’LL LEARN: * The “ultimate experience” marketers can tap into to better reach their customers. * The first step of Messenger Marketing that will get you started, so you don’t miss out on this communication channel. * The tactic that will make Messenger bots feel human and improve the conversation with your subscriber. * Learn why Mike believes Messenger as a platform is going to capture 80% of the business-to-customer communication in the near future.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Facebook Messenger Marketing Blueprint Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger Episode 80: Facebook Messenger Ads: Everything You Need to Know Episode 93: 6 Website Tweaks You Can Use to Skyrocket Your Sales

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Special guest Syed Balkhi, Co-Founder of OptinMonster, joins the experts to discuss how to generate more website sales. Listen to learn six growth hacks you can deploy at the bottom of your sales funnel to increase your conversions and, thus, your profit, so you can outspend your competitors and dominate your market.

IN THIS EPISODE YOU’LL LEARN: * The biggest mistake you can make when trying to generate customers online (« and how you can avoid this). * The strategy you can use to reduce cart abandonment, overcome a customer’s objections, and generate subscribers and customers («Hint: You do this by removing one option and replacing it with another). * How to use the “Magic Recovery Email” campaign to recover 55% of lost revenue.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Retain Churn Buster CartHook Jilt

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Learn the three-step strategy that has led to Dominate Web Media’s 300% year-over-year growth while they manage two-to-three-million-dollars’ worth of monthly ad spend for their clients. Listen as the experts describe how this strategy is applicable across the board—whether you’re a business owner, work for a business, or manage a team—and how you can start implementing these tactics today.

IN THIS EPISODE YOU’LL LEARN: * The solution to building a company (« Hint: It’s not finding people who are just like you). * The “unconventional” four-step formula to finding and attracting talented, better hires who will perform and help grow a business (« and why the interview is “optional” and not one of the four steps at Dominate Web Media). * What airplane pilots can teach you about growing a business and how it will give you control, consistency, precision, and duplicability. * Keith’s three “growth hacks” to growing an agency at massive scale.

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Listen as the experts clear up the confusion surrounding how to successfully create Facebook Website Conversion Campaigns. The crew will give you a high-level understanding of how to generate conversions on Facebook, detail how and why they do things, and share the results they’ve gotten, so you can better understand the Facebook algorithm and generate the results you want from your ads.

IN THIS EPISODE YOU’LL LEARN: * When to use the Website Conversion Campaign, how many days to use run it for, how to bid, and how many conversions you need for measurable data. * The myth surrounding Website Conversion Campaigns, how it may be holding your campaign back, and the true number you should be paying attention to (« even on a small budget). * The huge revelation that gave Dominate Web Media more data, made their campaign more powerful, and reduced their cost per acquisition (« and how you can do the same). * Which Website Conversion Campaign feature has given DigitalMarketer the lowest cost per leads while generating the highest volume of leads and how you can apply this feature to your funnels.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 45: 5 Proven Facebook Offers that Convert Episode 47: Facebook’s New Conversion Pixel: What You Need to Know Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns Episode 86: UPSYD: The 5-Step Framework to Generate More Customers Facebook Business Guide: Everything you need to know about getting conversions

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Stay on the cutting edge of Facebook advertising updates that will have a profound impact on your business. Listen as the experts detail five new updates to the Facebook ad platform and how these exciting updates can increase ad engagement and how they plan to implement them in their respective businesses.

IN THIS EPISODE YOU’LL LEARN: * The new ad that generates branding and provides value to your audience while simultaneously highlighting your products («If you’re an ecommerce store or a local retailer, this feature is going to be killer for you). * How you can easily add eye-catching movement to your Facebook ads. * The new tool you can use to increase engagement with your ads («and boost your Relevance Score).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Win a full day marketing strategy session with molly and help a loving father regain the use of his legs! Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 68: 3 Elements of High-Converting Video Ads [Part 2] Episode 79: 3 Ways to Sell with Facebook Paid Traffic in 2017 Episode 89: [Case Study] How He Generated 11,000 Facebook Messenger Subscribers for 13¢ apiece Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

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Join the experts and special guest Sean Patrick Simpson, CEO of Soul Space Media, as they discuss the Facebook Messenger ad campaign that produced 11,000 Facebook Messenger subscribers and a 550% ROI for Soul Space Media within a week. Listen as Sean details what they did right and what they’ll do differently in the future, so you can learn how to tap into the opportunity of Facebook Messenger ads.

IN THIS EPISODE YOU’LL LEARN:

The question Sean asked in Messenger that generated a 44% Lead Magnet opt-in rate (« he calls it the “perpetual loop lead”).
The two mistakes that lead to a 33% unsubscribe rate (« and how you can avoid them).
How DigitalMarketer uses the Facebook Messenger bot to engage and entertain their subscribers, and how you can do the same.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 53: Ryan Levesque Shares 4 Steps to Creating Personalized, Segmented Campaigns for Your Audience

Episode 80: Facebook Messenger Ads: Everything You Need to Know

ManyChat

Chatfuel

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Listen as the Perpetual Traffic crew, along with Mike Rhodes and Tom Breeze, share five killer traffic campaigns at Traffic & Conversion Summit 2017. Download the presentation slides in the resource section below and follow along as each expert presents a traffic campaign that you can deploy in your business today!

IN THIS EPISODE YOU’LL LEARN: * What the Choose Your Own Adventure books can teach you about YouTube ads. * The Google shopping ads campaign that generated 77,589 impressions with a click-through rate of 43.11% (« and how you can use this strategy in your business). * How DigitalMarketer was able to reach a new market and acquire 12,006 leads in the process.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Slide Deck of 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business

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What’s the first thing the experts do when they devise the overall game plan of a paid campaign? They follow this 3-step strategy. Join the experts as they detail the process that will help your ads reach your perfect audience.

Also, listen to learn how you can enter to win a full-day marketing strategy consultation with Molly Pittman and Ryan Deiss and support a good cause to boot!

IN THIS EPISODE YOU’LL LEARN: * The biggest mistake you can make when launching your paid traffic campaign (« and what you can do to avoid it). * The factor that should always determine who you target. * The four audiences to launch your campaign with so you can generate momentum. * The one thing all successful, new campaigns have in common.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Win a full-day marketing strategy session with Molly and Ryan and help a loving father regain the use of his legs Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party Episode 82: The Death of Organic Social Media with Mike Stelzner

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Learn the 5-step framework that will give you the most upside potential with every new campaign you launch and help you generate more customers. Once you understand this concept, you can win in any market because the framework works on any platform and in any market.

IN THIS EPISODE YOU’LL LEARN: * The 5-step process that will move people from unaware of the problem to desiring your solution (« i.e. buying your product/service). * How to connect with people who are unaware of the problem or the solution. * The hook and ad copy Keith used to generate 217 shares and reach 200,668 people on Facebook (« this will make people open to your marketing message and move people through the steps to a conversion).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Keith’s UPSYD Slides Episode 01: The Future of Paid Traffic Episode 02: Acquiring Customers One Pixel At A Time Episode 03: Facebook Video Ad Game Plan Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy Episode 85: 6 Elements of a High Converting Ad Creative

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How do you create compelling visuals for your ads?

Listen as Molly details the six foundational elements of ad creatives that convert — including even one of these elements in every creative you make will help your ad succeed. Then, Molly goes over the Ad Design Checklist (« that you can swipe for free in the resource section) DigitalMarketer uses to create the concepts for all their marketing visuals.

IN THIS EPISODE YOU’LL LEARN: * The element your ad creative must contain to have a successful campaign. * What to do if you’re not a visual person or overly creative and the free research tool you can use to overcome that so you can convey your marketing message through visuals. * The 6-Step checklist DigitalMarketer uses to design powerful Facebook ads (« Find it in the resource section below). * Tips and tools you can use to create strong visuals, even if you don’t have a graphic designer.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Big MagicEpisode 41: 9 Ways to Increase Landing Page Conversion RateEpisode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect OfferEpisode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad CopyFacebook Ad Example Slide DeckMolly’s example document she gives to DM’s graphic designer[DOWNLOAD] Use This 6-Point Facebook Ad Design Checklist Before Launching Your Next Campaign (…and draw inspiration from 20 critiqued ads!)Facebook Ad Design ChecklistDreamstime

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Ryan Deiss joins the experts to share the seven questions he asks himself when writing copy, which helps make his ads, emails, and sales copy more effective. Listen to learn how answering even just one of the seven questions can make your ad copy more deliberate, more powerful, and more likely to generate conversions.

IN THIS EPISODE YOU’LL LEARN: * How you can draw your prospects’ focused attention. * What hit songs and effective sales copy have in common (« And how you can quickly use this approach). * How answering two questions can grab attention and help create the emotion that will trigger a sale. (« Hint: They’re Questions 4 and 5). * The “Portal Strategy” that makes prospects more open to your message.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Influence by Robert B. Cialdini Pre-Suasion by Robert B. Cialdini Wizard of Ads by Roy H Williams Ogilvy on Advertising by David Ogilvy

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Thinking of crowdfunding? Learn how you can generate more pledges and run a successful campaign from Zach Smith and Thomas Alvord, founders of Funded Today, who’ve raised over $100,000,000 across different Kickstarter and Indiegogo projects. Zach and Thomas detail to the experts the hooks, strategies, and ads they use to successfully fund a campaign, along with how crowdfunding can validate if you have a good product or not.

IN THIS EPISODE YOU’LL LEARN: * The businesses and products crowdfunding is good for and why people should think about crowdfunding (« and the products that shouldn’t). * Why conversion rate means nothing for crowdfunding and the metric that truly denotes your campaign’s success. * The Triple F Strategy that will help you launch and give your campaign momentum. * The two profitable paid traffic channels and the “Holy Grail” for crowdsourcing.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Indiegogo Kickstarter

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The founder and CEO of Social Media Examiner, Mike Stelzner, explains to the experts why organic social media is dead and details the medium and a new philosophy you can leverage to develop a loyal community who can positively impact your bottom line.

IN THIS EPISODE YOU’LL LEARN: * The surprising percentage of social media traffic that visits Social Media Examiner. * The community development “superpower” that helps you generate super fans. * The key to going Live on Facebook (« It may not be what you were expecting). * The innovative strategy Mike uses to repurpose his podcast to generate more exposure that you can use, too.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 50: How Frank Kern Generates Sales and Goodwill with Facebook Live Episode 81: How Laura Roeder Grew MeetEdgar to 7,000+ Users Social Media Examiner Live Show Social Examiner Facebook Video Archives Social Media Marketing World Huzza

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Special guest Laura Roeder, founder of MeetEdgar, joins the experts to detail the strategies that grew MeetEdgar to over 7,000 customers—without venture capitalists. Laura, Molly, Keith, and Ralph discuss the funnels and acquisition tactics that are driving MeetEdgar’s success, along with how they’re reducing customer churn. Listen and learn how you can apply these same strategies in your own company.

IN THIS EPISODE YOU’LL LEARN:

The “catch-all” strategy inspired by MeetEdgar that is generating 500-700 opt-ins a week for DigitalMarketer (« that you can apply to your website, too).
The three strategies MeetEdgar uses to generate leads and move them through the Customer Journey towards a conversion (« use this as inspiration within your own company).
The messaging and hook MeetEdgar uses to connect with people who aren’t aware of their product.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: MeetEdgar Episode 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality

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This is something you can’t ignore.

Listen and follow along with Molly’s slides to learn how DigitalMarketer has been using Facebook Messenger Ads, so you can not only stay on the cutting edge, but also come up with a unique strategy to connect with your audience, reach new people, and really stand out in today’s environment.

The companies who figure out Messenger ads and use them in their Customer Journey are going to win.

IN THIS EPISODE YOU’LL LEARN:

The two types of Facebook Messenger ads and their specifics so you can set up your own (« Follow along with the slides to set up each ad).
How to use Messenger to create personalization and overcome objections people may have about buying your product or service.
The easy, inexpensive tool DigitalMarketer is using to build subscribers (« And has helped generate a 67.08%-89.87% open rate with Facebook Messenger).
How to take advantage of Messenger even if you’re not buying ads on Facebook.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger Episode 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality ManyChat Molly’s Slides

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Join the experts as they detail three proven traffic methods they’ve seen work and have used in their own businesses; the psychology behind these tactics is universal and can be applied to any business, no matter your industry. Molly, Keith, and Ralph set foundational guidelines to make sure the way you sell your product or service via Facebook ads is efficient and effective.

IN THIS EPISODE YOU’LL LEARN: * The low-risk way to build trust and goodwill with your audience while simultaneously growing your audience base (« Hint: You can do this for as little as $1/day). * How thinking backwards can help you better understand your customer and ultimately lead to creating an offer that will resonate with your audience. * How to “Trojan Horse” your offer so leads are ready to buy by the time they click.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 01: The Future of Paid Traffic Episode 02: Acquiring Customers One Pixel At A Time Episode 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality

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How will digital marketing evolve in 2017? The experts make eight predictions and detail what they’re paying attention to in the new year. Listen so you can stay ahead of the trends and change your traffic strategy accordingly.

IN THIS EPISODE YOU’LL LEARN:

How the “Me” and the “We” cycles affect your business and how you can leverage it to your advantage.
How you can build your brand’s personality, which will make your paid traffic more profitable.
Dominate Web Media’s approach to the overcrowding of Facebook advertising and Ralph’s advice for dealing with ad load.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 02: Acquiring Customers One Pixel At A Time

Episode 03: Facebook Video Ad Game Plan

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger

Episode 77: 7 Biggest Traffic Takeaways from 2016

Dominate Web Media’s Facebook Ads Specialist Certification

Pendulum: How Past Generations Shape Our Present and Predict Our Future by Roy H. Willimas and Michael R. Drew

The New Definition of Branding (And 4 more ways digital marketing will evolve in 2016)

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Pendulum: How Past Generations Shape Our Present and Predict Our Future

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The Perpetual Traffic team shares their 7 biggest traffic takeaways from 2016. From the slew of new products and features that Facebook launched to our favorite episode of the year, this one is packed full of great reminders (and brand new takeaways) to round your year out just right. Thank you so much for joining us on this journey and we look forward to providing more value for you in 2017.

IN THIS EPISODE YOU’LL LEARN: * How we can to terms with (and actually ended up loving) the “new” Facebook pixel in 2016. * What percentage of DigitalMarketer’s traffic is now coming from mobile (versus 2015) and what this means for your business. * Brand new updates on the Facebook messenger platform and how our strategy has evolved since Episode 72. * Updates on Facebook products like Facebook live, Instagram advertising, and video ads.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 72: How DigitalMarketer Generated 500% ROI Using Facebook Messenger Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 68: 3 Elements of High-Converting Video Ads [Part 2] Episode 73: 3 Ways to Use the Facebook Pixel to Create Higher Converting Campaigns Episode 55: 5 New & Very Important Changes to the Facebook Platform Episode 50: How Frank Kern Generates Sales & Goodwill with Facebook Live

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Chris Mattock, CEO of FlowMotion Agency, joins the experts to detail how boosting posts in Facebook has been “game-changing.” Listen to learn the strategy and the targeting they use to vet and test posts before they become Facebook campaigns, so you can gain momentum to scale your campaigns, build-up your fanbase, and generate more customers.

IN THIS EPISODE YOU’LL LEARN:

What DJing and Facebook ads have in common and how this simple analogy can help you keep your audience engaged.
How FlowMotion Agency is using Facebook boosted PPE posts to generate conversions at a fraction of the cost of the Website Conversion Objective.
The 3-Part process FlowMotion Agency uses to create a Facebook ad with a high relevance score (« and how you can apply it to your strategy).
The audience size FlowMotion Agency targets to keep cost per acquisition (CPA) low.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”

Episode 51: How to Generate Traffic, Leads, and Sales with Social Media

Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

Episode 68: 3 Elements of High-Converting Video Ads [Part 2]

Episode 69: How to Structure a High-Converting Facebook Campaign

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

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In case study fashion, the experts examine how Facebook ads played a pivotal role in the 2016 election. Listen to learn how the tactics used in the bid for the White House are directly applicable to all brands, and how you can use Facebook ads to gain “votes” for people to read your content, opt-in to your Lead Magnet, or buy your product.

IN THIS EPISODE YOU’LL LEARN:

The Facebook advertising strategy that impacted and informed voters and ultimately led to over $250 million in fundraising.
How the 80/20 principle was used to change the course of the election and how it can be applied in your campaigns.
The capability Facebook lends to advertisers that had a profound effect on the election and how every business, no matter the industry or budget, can do the same.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Dominate Web Media’s Facebook Ads Specialist Certification

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger

Episode 74: $30k in 3 Months with Push Notifications

Inside the Trump Bunker, With Days to Go

How the Trump Campaign Built an Identity Database and Used Facebook Ads to Win the Election

Here’s How Facebook Actually Won Trump the Presidency

The 80/20 Rule in Business

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The Perpetual Traffic experts are joined by Lindsay Marder, Managing Editor at DigitalMarketer, to detail how DigitalMarketer is using push notifications to diversify their traffic, engage with their audience, and ultimately generate a 15%-20% click rate on Lead Magnet push notifications that have led to a 38% conversion rate.

Push notifications are something you can implement as soon as you’re done listening to this episode. It’s that easy. And if you’re already using them, listen for some quick improvements you can implement to your push notification campaigns.

IN THIS EPISODE YOU’LL LEARN:

About the copy, images, and the calendar schedule that is driving DM’s push notification success, so you can do the same.
How you can use push notifications to immediately notify your subscribers («This is highly effective for time-sensitive items like flash sales).
How push notifications allow you to circumvent social media hang-ups like waiting for an ad to be approved or hoping that your update doesn’t get lost in a sea of notifications.
Why you should install your push notifications today, even if you’re not planning on sending out notifications straight away.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger

PushCrew

Dominate Web Media’s Facebook Ads Specialist Certification

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Show Page Notes

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Are you confused or frustrated by the Facebook pixel?

The experts will simplify things and explain the three ways they use the Facebook pixel without any “scary” code talk. Join the PT crew as they demystify the Facebook pixel and explain how you can use it to track, retarget, and optimize your campaigns.

IN THIS EPISODE YOU’LL LEARN:

The most important parts of the Facebook pixel so you can master them and put your campaigns on the path to success.
The easiest way to use the “new” pixel for tracking, and how you can set it up.
How telling Facebook what you want will give you important data for scaling your campaign AND will help Facebook show your ad to people who are most likely to opt-in.
The six ways you can retarget people on Facebook, and how you can use this to create lookalike audiences as you scale.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 47: Facebook’s New Conversion Pixel: What You Need to Know

How to Use Facebook Advertising Pixels to Create High Converting Ad Campaigns

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500% ROI from Facebook Messenger?! This is big.

Listen as Molly details how DigitalMarketer used the new Facebook Ad Messenger Placement to start over 300 conversations with their fans and customers, which led to a 500% ROI in just three days! Discover how this strategy is applicable to any business advertising on Facebook.

IN THIS EPISODE YOU’LL LEARN:

How to create the same Messenger ad DigitalMarketer used, which quickly led to 500% ROI.
How you can use Messenger ads to have your leads initiate the conversation with your business.
Learn how DigitalMarketer is using this powerful tool to speed up the Customer Journey, answer people’s questions, and close deals (« so you can do the same!).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

ManyChat

The link DigitalMarketer uses in their Facebook ads to send users to Messenger (think Molly’s T&C example): m.me/digitalmarketer

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Are you having problems controlling your Facebook ads and keeping your conversion costs in check as you scale?

Take back control from the Facebook ad platform using the Michigan Method, the “multivariate testing technique on steroids.” Ralph reveals how to use this strategy (and the origins of its name), so you can get the best ad results. This episode goes above and beyond the tactics discussed in Episode 69.

IN THIS EPISODE YOU’LL LEARN:

How to test multiple Facebook ad methods at once, so you can find the perfect ad as you scale.
How you can avoid ad cannibalization and audience oversaturation when using the Michigan Method.
When to “starve your ponies and feed your stallions” so you get results fast and don’t waste money.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 69: How to Structure a High-Converting Facebook Campaign

Episode 70: 5 Facebook Ad Features We’re Using and Why

Keith’s $1 Trail for Facebook Ads University (for the webinar)

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Listen in as the experts explain five Facebook ad features they're using to drive ROI and save time. Some are new updates (like true split testing on Facebook!), and others are underutilized tools that quickly allow you to see how your ads are performing.

IN THIS EPISODE YOU’LL LEARN:

How to make automated campaigns that don't waste money (« This is a perfect feature for the upcoming holidays and vacations).
The Facebook ad you can set and forget (« It's also "the little hinge that swings the big ROI door").
The hugely, underused tool that allows you to see, at a glance, how your ads are converting.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 01: The Future of Paid Traffic

Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads

Episode 69: How to Structure a High-Converting Facebook Campaign

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Have you been wondering about Facebook objectives, ad sets, and split testing?

Listen in as the experts detail the campaign structure, so you can utilize the platform to get the best results for your business.

IN THIS EPISODE YOU’LL LEARN:

Why you should have multiple ad sets.
The first thing Molly does when testing a campaign.
The audience size “sweet spot” (« And when to ignore it).
How to make your ad’s social proof add up faster while making managing comments on your ad easier.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 30: Ad Targeting: A B2B & B2C Case Study

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

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In the previous episode, the experts examined the Why of video ads. Now, the PT crew will explain the How of video ads by detailing: the specifics of producing your video campaigns, the three key elements to creating winning video ads, as well as new Facebook video features and how to use them to your advantage.

While this episode focuses on Facebook video ads, these strategies can be applied to other platforms, including YouTube and Instagram.

IN THIS EPISODE YOU’LL LEARN:

The video format Dominate Web Media is seeing a 30-50% increase in ROI.
The effective video ad strategy for short video ads of 30-60 seconds (

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The Perpetual Traffic crew has found a video ad formula that works no matter the industry or the product/service. In Episode 67, they’re going to share how you can use this strategy to craft video ads that will increase ROI, grow your brand, and scale your business to levels you never thought possible. When you use video ads right, the results are crazy good.

IN THIS EPISODE YOU’LL LEARN:

The pattern interrupt to utilize and when to use it within your video.
The “game changer” that raises awareness and increases the urge to check out your product/service (

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Content marketer and author, Laura Hanly, joins the experts to discuss how to create content that moves your customers through your marketing funnel.

People need interactions with you and your brand to move them through the Customer Journey. Those interactions are the content you create; your content is the ambassador to your brand. If you want to position yourself as an authority, differentiate yourself from competition, or attract a higher end level of client, investing in content is essential to achieve this.

IN THIS EPISODE YOU’LL LEARN:

How many "touch points" people need before they'll make a purchase.
Laura Hanly's three key elements to a successful marketing campaign.
The two different types of content.
How Laura makes content creation less stressful.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 30: Ad Targeting: A B2B & B2C Case Study

Find Laura's book, Content that Converts, on her site or on Amazon.

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Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy

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From using the wrong messaging to not testing different images, these six major Facebook ad mistakes could cost you. Listen in as the experts break the mistakes down and advise on how you can fix them. With some adjustments to your ads, you'll see your ROI increase.

IN THIS EPISODE YOU’LL LEARN:

Where to place your Facebook ad to increase your frequency and to build your brand.
What to do when your audience is getting "burnt out" from your ads (

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The experts welcome special guest Donald Miller, NYT Best-Selling Author and President of StoryBrand, to discuss how to create a marketing message that filters through the noise, enters the customer's story, and connects you with your audience.

Listen in to learn this easy process and visit digitalmarketer.com/podcast to gain valuable resources you can apply to any business.

IN THIS EPISODE YOU’LL LEARN:

The problem most customers respond to (

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Ezra Firestone is back with the Perpetual Traffic experts, and he's sharing the Facebook video funnel that sold over 84,000 units in three months (Find his funnel in the show notes resources at digitalmarketer.com/podcast!).

Ezra details numbers, video views, retargeting, and much more. Listen to discover how you can imitate his funnel that generated three million video views at 23¢ a view!

IN THIS EPISODE YOU’LL LEARN:

The concept that has helped Ezra's business make eight figures.
The extra steps Ezra adds to his retargeting strategy, which allows him to successfully scale a campaign.
The three advertising assets Ezra would employ on a budget of $50/day (

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Join the experts as they explain recent Facebook updates, how they're using them, what you need to be aware of, and how you can capitalize on the updates.

Learn which updates can save you money, which can trip you up, and which can increase video completion rates.

IN THIS EPISODE YOU’LL LEARN:

What Molly found from running tests on the newer conversion window option (

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Just starting out with Facebook Ads Manager? Operating on a tight budget? You don't want to miss this episode.

Molly, Ralph, and Keith each take you through their start-from-scratch approach using only $100 in Facebook ad spend in three different core industries: local or service based businesses, physical product (ecommerce) businesses, or digital/informational product businesses.

IN THIS EPISODE YOU’LL LEARN:

Local:

The two types of ads (and the time frame) to run for local businesses.
How to show off the biggest asset of your business (

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Whether you're a paid traffic rookie or grizzled veteran -- this episode of Perpetual Traffic will focus (or refocus) your energy on the five foundational elements of successful ad campaigns. Molly opens the episode with an analogy that makes remembering these fundamentals a snap.

This episode is based on a training available to all DigitalMarketer Lab members. The slides are available by visiting the Episode 60 show notes at digitalmarketer.com/podcast.

IN THIS EPISODE YOU’LL LEARN:

How to apply the most critical aspect of every paid traffic campaign, the "Hook" or offer. (Get this wrong and the rest of the campaign doesn't matter).
How to increase the conversion rate on your ads using specificity. (Specific copy can be the difference between a winning and losing ad campaign).
How to keep your traffic from clicking the dreaded back button by maintaining "scent" from ad to landing page.

Plus, the Perpetual Traffic team gives examples of traffic campaigns that get these foundational elements right.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Join DM Lab - Want access to Molly’s complete training entitled “How to Build a Profitable Facebook Ad Campaign”? Get Molly’s presentation (and much more) by joining DigitalMarketer Lab for just one dollar.

Already a DM Lab member? Access Molly’s full presentation, “How to Build a Profitable Facebook Ad Campaign” by clicking here.

Traffic & Conversion Summit - Learn more about our flagship event in San Diego, California.

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer - Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy.

Episode 45: 5 Proven Facebook Offers that Convert - The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work.

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale - Molly is sharing her 7-step system for campaign and marketing strategy creation.

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Fine tune your ad writing skills as the Perpetual Traffic crew reviews ad copy from businesses making education, SaaS and eCommerce offers on the Facebook ad platform. Keith, Molly, and Ralph reveal what works and what doesn't with the hooks, headlines, and calls to action of these ads.

To see the images of each ad visit digitalmarketer/podcast and access the Episode 59 show notes.

IN THIS EPISODE YOU’LL LEARN:

How Concordia University uses a great "hook" and "copy specificity" to sell women on going back to school.
A classic ad copy formula (used by SaaS company, SamCart) you can apply to virtually any market.
How Zenreach uses ad copy to drive video ad consumption (and the simple tweak that would likely improve performance).
Plus, we'll warn you of a recent change with the Facebook Ads manager and Power Editor that may be affecting ads you're already running.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Canva - Build beautiful Facebook ad images, effortlessly.

Zenreach - See the video ad Keith critiques on the Zenreach home page.

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The experts are joined by special guest, Franziska Iseli, co-founder of Basic Bananas, to detail how Basic Bananas uses Facebook ads to fill their events, which has ultimately helped to grow their business. Franziska will share the system she and her team have utilized to sell out events in every major city in Australia, and then internationally in major cities in the United States and Canada.

IN THIS EPISODE YOU’LL LEARN:

Basic Bananas' long term strategy to selling out local events (

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Join the experts to learn the tactics and results of how DigtitalMarketer launched its latest product using Facebook ads. You can use this strategy for both physical or informational products, no matter your budget or the size of your email list.

In this case study episode, we’ll detail how many ads DigitalMarketer ran, how much they spent, what their follow-up ads were like, how they got people to consume each Lead Magnet, and more!

IN THIS EPISODE YOU’LL LEARN:

Why splitting your acquisition budget evenly between your Lead Magnets is a mistake.
The copy and the call-to-actions we used to generate 10,000 leads in nine days (

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Chris Stoikos, co-founder of Dollar Beard Club, joins the experts to discuss his approach to making viral videos and creating a “tribe” of loyal customers.

In thirteen months, his strategy saw the launch of his business, generating 100 million video views and over $11.5 million without any venture capitalists. Learn his video making process that will work for any business, even if your industry is “boring” (

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It’s Perpetual Traffic’s birthday; we’re one-year-old! Thanks to everyone who helped get us here! In celebration, we’ve included a blooper reel at the end of the episode for you to enjoy.

Today, we’re detailing five of the most recent Facebook Ad Platform updates, and how we’re using them in our respective businesses. These new features can save you time, increase ROI, and help you find new audiences.

IN THIS EPISODE YOU’LL LEARN:

· How to duplicate an ad set without creating a brand new post ID. Use this feature to keep social proof intact, maintain a high Relevance Score, and increase your conversions.

· The Lookalike Audience strategy the experts have tested and found to have a big impact on creating warm and hot audiences.

· The fastest way to build high quality leads based on people who have engaged with your ad.

· The huge time saver that allows you to market and scale across countries.

· The new mobile ad feature which allows a lead to opt-in right from the news feed, leading to increased ROI and decreased cost per conversion.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”

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What do you do when you’re generating leads and customers with Facebook campaigns, but the volume isn’t where you’d like it to be? You may be experiencing high traffic campaign cost, and/or low conversion volume. This is a problem everyone has, whether they’re just starting to advertise on Facebook or are spending thousands of dollars a day.

There are four ways to fix the high conversion cost, low conversion volume problem. This is the process the experts use when they run into this problem, and how they fix it.

IN THIS EPISODE YOU’LL LEARN:

What to check for if you’re getting the dreaded goose egg on a Facebook ad campaign (

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The experts are joined by Ryan Levesque, author of the national bestseller Ask. Ryan will outline how you can get ahead of the curve using the Ask Method, which eliminates the guess-work. This strategy is designed to figure out what your customers want to buy before they know what they want to buy themselves.

No matter what market you’re in, there’s a universal truth that everyone wants to be spoken to as an individual. There’s no one size fits all. In this episode, we’ll focus on finding the specific pain points, so you can talk to your market as individuals.

IN THIS EPISODE YOU’LL LEARN:

The four groups of people using the Ask Method (

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In episode 52, and over the next several weeks, the experts will break down amazing data from surveys conducted by Dominate Web Media that will help marketers overcome some of the platform’s biggest challenges and frustrations.

The Perpetual Traffic team has analyzed 687 surveys and split the data into three segments with tactics that will help marketers drive more sales and traffic from their Facebook campaigns, whether the marketer is new to Facebook advertising, or spending $50 or more a day.

IN THIS EPISODE YOU’LL LEARN:

How you can conduct a survey even if you don’t have a mailing list (

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The Perpetual Traffic experts are joined by Jennifer Sheahan, founder at The Social Guild, to discuss how you can build a thriving social media business. Social platforms are powerful traffic generators, but you have to know what to do and how to do them. Anybody can get Likes and engagement. But traffic, leads, and sales come when you follow a process, and that’s what we’re going to talk about today.

IN THIS EPISODE YOU’LL LEARN:

The biggest mistake marketers make when it comes to leveraging social platforms to get more customers (

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Today’s episode of Perpetual Traffic is a special occasion -- we’ve reached our 50th episode! As a thank you to our subscribers, we're offering a chance to win a free hour-long consultation with the Perpetual Traffic experts. This free consultation will take a deep examination of your business, campaigns, offers, and ads -- with the goal of seeing how we can help you scale your business and take it to the next level.

Listen to the episode to learn how you can win the consultation.

In this episode Frank Kern, creator of Behavioral Dynamic Response, once again joins Keith, Ralph, and Molly, this time to reveal his strategy on Facebook Live, and how it's helping him generate both sales and goodwill.

IN THIS EPISODE YOU’LL LEARN:

What Facebook Live has in common with TV binge watching.
Frank Kern's Facebook Live structure, and how he generated $13,052 in sales with two Facebook Live shows.
The equipment Frank uses for his Facebook Live shows (

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Dennis Yu, Chief Technology Officer at BlitzMetrics, joins the Perpetual Traffic experts to discuss why keeping it simple on Facebook can go a long way for your business. We’re going to talk about boosting posts, and why they are your bread and butter. Boosted posts work for B2B, for small businesses, for entrepreneurs, for freelancers, for consultants, and marketers on a small budget.

For anyone that’s ever thought they don’t have the tools, or the audience, or the resources to advertise on Facebook, this is the episode that will help you get started.

IN THIS EPISODE YOU’LL LEARN:

The advantage of boosting a post before you build a campaign in Facebook Ads Manager.
How to know when to boost a post and when to turn a boosted post into a campaign.
How boosting a post can help you find your content "unicorn."
What Facebook ads and speaking on stage have in common, and how this will ultimately make people come to you.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Resources from Dennis

Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales)

Episode 36: What is Facebook’s ‘Relevance Score’? (…and other questions!)

Episode 42: 2 Facebook Campaign Metrics that Drive ROI

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Join the Perpetual Traffic experts as they answer 6 questions in Q&A fashion. Get the answers to questions like: the best way to use Facebook to generate first time appointments for your business; how to reduce cost per conversion on Facebook; the best Facebook objective for you to use.

IN THIS EPISODE YOU’LL LEARN:

The critical factor you need to put into practice with your lead ads to ensure your leads don’t go cold (

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Andrew Tweito, CEO of FunnelBoom, joins the experts to answer questions about everything you need to know regarding the “new” Facebook conversion pixel, so you can implement the pixel and track your conversions correctly.

IN THIS EPISODE YOU’LL LEARN:

· The answers to 13 of the biggest questions we get from marketers on the conversion pixel (

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Join the experts as they discuss 3 recent Facebook changes, what you need to know about them, and how you can use them in your business properly.

If you’re running Facebook ads, you need this information to get ahead of the game.

IN THIS EPISODE YOU’LL LEARN:

How the new daily budget will allow Facebook to better optimize your ads.
How the 6th custom audience option will give you more insight into the customer journey, and will allow you to further segment people (

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The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work, and how you can implement each offer. Done right, these offers make your product or service the next logical step to the customer.

The 5 offers work across the board, no matter your industry, your product, or your price point – and people that are unaware of your brand respond to these strategies.

IN THIS EPISODE YOU’LL LEARN:

· The messaging that works best with each prospective offer.

· The offer you can apply to give prospects little victories and move them to the next step.

· The approach that lets you give value and build a relationship with a lead, as you seamlessly transition to your offer (

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Amy Porterfield is one of the most successful (and generous) entrepreneurs in the digital marketing industry. She’s an excellent example of a marketing trainer that has built a loyal following with:

Extremely valuable content
Superior marketing

In this episode of Perpetual Traffic, Amy explains how she launches products using a combination of content and Facebook ads.

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Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy.

Follow the 4-Step process to get the biggest leverage points to turn a losing campaign into a winning campaign – without being the Don Draper of copy writing or having to change your bidding or targeting.

IN THIS EPISODE YOU’LL LEARN:

· The 8 ways to map the sequence of your offer, so you can make the appropriate offer at the appropriate time (

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In this episode, our experts explain how you can increase your relevance score and click-through-rate on the Facebook platform. Using these metrics correctly will have a lasting impact on your campaign’s ROI – both in the short-term and the long-term.

Gain better understanding and control of your Facebook ads following these simple strategies, and Facebook will reward you with better impressions and cheaper clicks.

IN THIS EPISODE YOU’LL LEARN:

How to lower your cost-per-click by increasing relevance score and click-through-rate.
The simple (but rarely used) rule of thumb that can indicate if your ad is going to work in the long-run (

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Welcoming Justin Rondeau to the Perpetual Traffic podcast, today we’re sharing the 9 simple tactics you can implement on your landing page to increase conversion rates without adding additional ad spend to your ad campaign.

These 9 tactics are the small hinges that swing big doors.

IN THIS EPISODE YOU’LL LEARN:

The conversion tactic that applies to ALL online businesses (

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There are 4 metrics the experts use everyday to measure the success of their Facebook campaigns. In this episode, we’ll discuss how to use the metrics, and where to find them in the Facebook Ad Platform. The metrics will help you troubleshoot your Facebook campaigns, scale up and make improvements, and help you plan for the future.

For all of you questioning how to track the success of your Facebook campaign, or wondering what these numbers mean – we have the answers ready for you.

IN THIS EPISODE YOU’LL LEARN:

The most important metric you should be tracking (

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Facebook is implementing new elements that will enhance audience features, and give marketers even more specific targeting options within the Ad Platform. In Episode 39, the experts talk in detail about these five new features, why they’re excited about them, and how the updates should save you time, allow you to be even more specific in your targeting, and boost your ROI.

Look for Keith’s How-To Video on one of the brand new features in the podcast show notes.

IN THIS EPISODE YOU’LL LEARN:

The five new audience enhancements, how to implement them, and how they’ll make your Facebook Ads even more specific and relevant.
The steps to implement Facebook’s version of Periscope (

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In Episode 38 of Perpetual Traffic, you’ll get the exact 4-step strategy we used to launch our podcast. We’re sharing how we got started, the mistakes we made, and how we’ve made it to 430,000 downloads – that’s about 11,000 downloads for each episode!

Download the slides in the podcast notes and follow along – you’ll find examples of how we continue to generate buzz for the podcast in Slides 46 and 47.

IN THIS EPISODE YOU’LL LEARN:

The 4-Step process that launched Perpetual Traffic to #1 in the iTunes business category (

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In episode 37, the Perpetual Traffic experts are sharing the biggest mistakes they see people making while running paid traffic… and their solutions for not falling into the same traps.

If you’re running traffic on Facebook and want to see better results, and more return on your Facebook advertising — you need to make sure you’re not committing any of these mistakes. And if you are — fix them using the experts’ suggestions.

IN THIS EPISODE YOU’LL LEARN:

How people are falling flat while optimizing and scaling their ads (

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This week Perpetual Traffic hit another milestone — 400,000 downloads. Wow, thank you! It’s you — the listeners — that have gotten us to this mark, and we hope you’ve all gotten enormous value from every episode. This bring us to our episode this week…

In this episode, Molly, Keith, and Ralph answer questions sourced straight from the listeners. Members of DM Engage [https://www.facebook.com/groups/263136813871324/] and Facebook Ads University [https://www.facebook.com/groups/168133273395228/] posted their questions and upvoted popular topics for the experts to answer, explain, and share their experiences on.

IN THIS EPISODE YOU’LL LEARN:

What does the Facebook Feedback Score really mean? (…And how does it work with the Facebook Relevance Score?)
How to “Kiss” your campaign goals (

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This week the experts are joined by Kim Walsh-Phillips to share how offline businesses can harness the power of Facebook advertising. If you have a product or a service and you’re not on Facebook, you have to start considering it as a viable platform, not only just for direct response, but for brand, ROI and more. Look for Kim’s downloadable slides in the podcast notes (digitalmarketer.com/podcast) to see the exact ads used in the B2B case studies she shares, as well as the campaign blueprint discussed in the episode. IN THIS EPISODE YOU’LL LEARN: • The biggest misconception in B2B advertising (

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Learn to write ad copy that converts without going through an extensive copywriting course. Ralph Burns shares 14 super simple tips that will get you started writing your ad copy. Look for the downloadable document in the podcast notes (digitalmarketer.com/podcast) that you can tack to the wall next to your workstation. Use it the next time you face the dreaded blank screen.IN THIS EPISODE YOU’LL LEARN: • How to make your ad copy stand out even though you can’t change the font size, use bold, italics and underlining.  • The “Homer not Hawking” ad copy targeting principle (You learned all the words you need to write high-performing ad copy in elementary school)  • The most effective word to use in your ad copy (and when you shouldn’t use it)  • When to use Facebook Call-To-Action Buttons, “long ass copy” and a secondary calls-to-action in the URL field.  Plus… you’ll hear a blooper reel from Perpetual Traffic’s audio editor, Darren Clarke.LINKS AND RESOURCES MENTIONED IN THIS EPISODE: • 14 Elements of Persuasive Ad Copy Document [Need the link to this from Ralph]  • Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale [http://www.digitalmarketer.com/podcast/the-ad-grid/]  • We Analyzed 37,259 Facebook Ads and Here’s What We Learned by AdEspresso [https://adespresso.com/academy/blog/we-analyzed-37259-facebook-ads-and-heres-what-we-learned/]  • Facebook Advertising Policies [https://www.facebook.com/policies/ads/] 

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Fresh off of Traffic & Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation.In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized this system within DigitalMarketer’s own strategy.

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IN THIS EPISODE YOU’LL LEARN: • How to stop creating “one hit wonder” campaigns across ad platforms (in order to achieve scaling and a successful customer journey).  • Creating your market and message match (

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Want to know how to create a Facebook Video Ad like a pro? Keith, Molly and Ralph are back with Part 2 of this series on video advertising.

In this episode, Keith and the Perpetual Traffic crew will walk you through the five steps of success video ad creation on Facebook.

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IN THIS EPISODE YOU’LL LEARN:

Which objective to choose when setting up your Facebook Video Ad (HINT: It isn’t ‘Video Views’.)
How many ad sets you should create? Should you use long copy or short? And where should you start?
The metrics you should be monitoring so you can adjust your video ads for optimal performance.

Plus… a bonus addition tacked on by Keith that gives you access to a Facebook Video Ad that is enjoying immediate success.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Keith’s 9-Minute Video + Long Copy Ad [Need to get this from Keith]
EP 31: 3 Elements of a Successful Video Ad [http://www.digitalmarketer.com/podcast/video-ad-elements/]
Plus This - An Infusionsoft Add-On for Facebook Ads and more. [ http://www.plusthis.com/]

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Want to create video ads that convert? While the content of your video ad can vary widely, there are three elements you must include in every video ad. Use these video ads on Facebook, YouTube or even on local television. Video ads are hot and the Perpetual Traffic pros will show you how to put them to work in your business.

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On this episode of the Perpetual Traffic podcast, the PT experts will walk through two examples of ad targeting in action. Whether you’re selling business to consumer or business to business — you’ll learn to find and place your ads in front of hungry prospects.

Also, we’ve just crossed 300,000 downloads on iTunes. Thank you to all of our Perpetual Traffic listeners!

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In this episode of Perpetual Traffic, Keith, Molly and Ralph dive into the future of traffic in 2016 and the new definition of branding. As traffic evolves, business owners will need to evolve with the platforms they use. The biggest take away? You can no longer be a purely direct response company that just asks people to buy — there are no more ‘one-hit-wonder’ campaigns. You need to have a branding aspect to balance out your direct response efforts.

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In this episode of Perpetual Traffic, Keith, Molly and Ralph share real life examples to get more customers for local businesses using paid traffic. For local businesses that struggle with paid traffic campaigns, implementing just one of these strategies can make a huge difference in your business.

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Jermaine Massey, CEO of CashFlowDiary.com, joins the perpetual traffic crew to reveal his proven system for filling up a webinar that sells high-dollar products and services.Keith, Molly, Ralph and Jermaine teach you everything you need to know including the ad copy, budget type, timing and campaign objective to use to fill a webinar and make sales.

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In Part Three of this 3-part series on YouTube advertising, Tom Breeze, founder of Viewability, covers 3 case studies using the 4 P’s that will highlight a few things you need to be using in your advertising.

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In Part Two of this 3-part series on YouTube advertising, Tom Breeze covers the last of the 4 P’s of YouTube advertising: Pursuit and Promotion. You’ll learn to employ three different YouTube ads: Advertorials, Pre-Roll Ads and the shorter “Content + Call To Action” video ad.

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Tom Breeze runs a pay-for-performance ad agency. That means he doesn’t get paid unless he drives leads and sales for his clients. Tom’s ad network of choice is YouTube and he joins Keith, Molly and Ralph to teach you to generate results from YouTube ads.

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Looking to sell tickets to an event? The Perpetual Traffic crew is back on the air to teach you what they’ve learned about filling up live events using paid traffic campaigns.Selling event tickets is tricky business but Ralph, Molly and Keith will show you 3 campaigns proven to put “butts in seats.”

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Feeling overwhelmed by all the options in the Facebook Ad Manager? This episode of the Perpetual Traffic podcast will show you where to start.Keith, Molly and Ralph will teach you the four Facebook Custom Audiences every business should set up right now. These audiences are the foundation of your Facebook ad strategy.

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In this episode of the PT podcast, you’ll learn to use three powerful new Facebook Ad types: Carousel Ads, Video Ads and Lead Ads.Keith, Molly and Ralph will teach you what these ads are, when you should use them and provide real “in the trenches” use cases for each ad type. No matter what you’re selling, you’ll find at least one of these new Facebook ad types a good fit for your business.

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Congratulations! You are seeing some success with your Facebook ad campaigns. It’s time to find new audiences like the ones that are converting and cut back on those that aren’t. The Perpetual Traffic experts (Keith, Ralph, and Molly) will show you five ways to scale and optimize your successful ad campaigns in this episode of the PT podcast.

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Bree Argetsinger (A.K.A. The Betty Rocker) is back to talk about how she’s taken her business from organic Instagram advertising to Facebook’s video ads. At the end of Bree’s 3-Part series, she had a great educational video on her landing page that she wanted to turn into a Facebook video ad. She turned it into an ad and started running it… and Facebook disapproved it. Facebook’s ad policies have tightened leading to a major increase in the number of disapproved ads and — even worse — banned accounts.

In this episode of the Perpetual Traffic podcast, the Perpetual Traffic experts (Keith, Molly and Ralph) discuss how you can “Facebookize” your content to create helpful, educational, and compliant ads, as well as establishing your own business voice while observing what others in your market are successfully doing.

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Facebook’s ad policies have tightened leading to a major increase in the number of disapproved ads and — even worse — banned accounts. In this episode of the Perpetual Traffic podcast, the Perpetual Traffic experts (Keith, Molly and Ralph) outline the information you need to run ads on Facebook without fear of being shut down.

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Ezra Firestone has sold millions of dollars in physical products online. He’s sold everything from skin care products and coffee to Halloween masks and cheese. On this episode of the Perpetual Traffic podcast, Ezra joins the PT experts to teach you what he’s learned about driving targeted website traffic to physical product offers.  

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This week the Perpetual Traffic experts are answering listener questions about buying website traffic. The questions come from the Facebook Ads University and Digital Marketer Engage Facebook communities.

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Graham English started building websites and learning digital marketing techniques to promote his jazz band. Today, Graham has turned his passion for music into profitable digital businesses in the music industry. Over the last 24 months, Graham has grown his business over 400% using the repeatable process he shares in this episode of the Perpetual Traffic podcast. 

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Are you making offers that require an in-person meeting or consultative sales call?Frank Kern joins the Perpetual Traffic crew (Keith, Molly and Ralph) to reveal his 3-tiered system for creating paid traffic campaigns that sell high priced products and services. 

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In Part 2 of this series on creating the perfect ad, the Perpetual Traffic experts turn their attention to warm and hot audiences. Keith, Molly and Ralph teach you how your ad copy, images, offers and targeting should change as the relationship with your prospect evolves. Press and hold link to visit the page

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How do you create a system that brings new leads and sales to your business day after day? You master the science (and art) of running ads to cold traffic. In this episode, you’ll learn how the Perpetual Traffic pros create ads that cause even the coldest of prospects to stop what they’re doing and click.  Press and hold link to visit the page

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Derek Halpern of Social Triggers joins Keith, Ralph and Molly to reveal his method for building blog traffic using both organic and paid methods. Derek has built a massive following (and email list) on Social Triggers by creating curiosity based content and layering conversion based content with retargeting ads to complete the customer journey. Look out at the 25 minute mark as Derek, Keith, Ralph and Molly recap the Social Triggers traffic strategy and provide a tactical example you can apply to your business.

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In the last episode of Perpetual Traffic Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion.

Russ is back this week to discuss the second half of the process --- the actual writing and formatting of the blog content.

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In the first eight episodes of the Perpetual Traffic podcast you’ve learned the power of running paid traffic to outstanding content that properly positions your products and services to ice cold prospects. But how do you actually create this epic content? In the first of a two-part series, the Perpetual Traffic crew are joined by the Director of Editorial at Digital Marketer, Russ Henneberry, to reveal his 6-step process for creating content that sells.

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The biggest mistakes rookie (and even veteran) marketers make with paid traffic can often be traced back to poor ad targeting.

In the last episode of Perpetual Traffic, we learned to determine the ad platform that is most ideal for reaching your target audience. Is it Facebook? Google? Pinterest? Bing?

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Should you buy traffic from Google? Instagram? Bing? Facebook? It depends. In this episode, the Perpetual Traffic experts (Keith, Molly and Ralph) teach you to avoid the first (and biggest) mistake people make when buying traffic. You’ll learn to determine the right ad platform for your offer so you can put your marketing in front of your ideal customer.

The truth is that the quality of your offer, ad creative and landing pages means nothing if you don’t find your market. Learn the Perpetual Traffic method for picking the right ad platform in today’s episode.

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Bree Argetsinger (A.K.A. The Betty Rocker) is back for the third and final part of her Facebook ad case study. Since implementing here Facebook ad plan, Bree has been able to stabilize her sales and eliminate the need to run one exhausting product launch after another.

Bree and the Perpetual Traffic experts (Keith, Molly and Ralph) bring The Betty Rocker story to a conclusion by tying together tactics with her blog, Website Custom Audiences and Facebook Video ads. You’ll also get a glimpse into the next steps that Bree will be taking to ramp up her business even further using some new Facebook ad tactics.

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In the last 28 days, Bree Argetsinger (A.K.A. The Betty Rocker) has made 277 sales from her Facebook Ad campaigns. She’s getting 9 cent clicks to her website and adding over 2,000 Facebook Fans per week --- all while making an enormous difference in the lives of her customers.

In Part 2 of The Betty Rocker Case Study Bree reveals how she is using valuable content to drive sales using a process the Perpetual Traffic experts (Keith, Molly and Ralph) call Blog Amplification.

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In this episode of The Perpetual Traffic Podcast, we are so excited to start a three-part series with a very special guest Bree Argetsinger (a.k.a. The Betty Rocker). With very little prior knowledge of Facebook ads, as a coaching client of Dominate Web Media Bree has built her business to unprecedented levels after diving headlong into mastering the Facebook Ad platform.

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Want to “pixel” visitors at 10x the rate of a “normal” Facebook ad? Facebook video ads are the answer. There are now 4 billion video views per day on Facebook, 65% of those views being on mobile. Facebook has finally caught up with YouTube in desktop video minutes watched per month, and Facebook is crushing YouTube in mobile video. Keith reveals the secrets behind Dominate Web Media’s highest performing Facebook video ad campaigns. Get a peek inside the presentation Keith & Ralph attended, where Facebook revealed best practices for video ad information to big time spenders.

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If you walked up to a stranger on the street and asked them to marry you, that may be a bit creepy - right? Building relationships takes time and multiple “touches." The same can be said for building relationships with your customers online. In this episode, Molly explains the idea of “Traffic Temperature” and how to use paid traffic to create an automated system for building these relationships. We’ll take a prospect all the way from the point of “pixel” to a repeat buyer and brand evangelist.

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We’re excited to announce the first ever episode of Perpetual Traffic. On this episode, you’ll learn why online traffic is just like rice. It’s a commodity. When you’re ready to buy traffic, you go to the traffic store…. you just have to know which store is best for your business! You may think that you have a “traffic problem”, but we’re here to tell you that you don’t (and exactly what you should be doing to drive traffic to your offers). This episode is all about the future of paid traffic. Where online advertising is heading, and what can you do to make sure you’re ahead of the game.

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We’re excited to announce the Perpetual Traffic podcast! Here is a quick trailer of what you have in store. You may think that you have a “traffic problem”, but we’re here to tell you that you don’t (and exactly what you should be doing to drive traffic to your offers).

Perpetual Traffic: Recent Episodes

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