Business Jazz: Recent Episodes
Business Jazz
Paul and Roger return on the eve of the World Cup in Qatar. They discuss:
-How to make the unattractive attractive
-Why Cork should host a World Cup
-Which companies didn't sponsor this episode
Paul and Roger fire themselves live on air.
Robots are coming to replace them—Tesla and Edison have seen to that.
When should a business give up, or should it persevere until it succeeds?
Will we be able to reframe ourselves in time for Season 16? Or is this the end?
The question of microphone adaptors - that's the topic that begins this episode. One expert and one novice. "I am the lowest tech person" says Paul O'Mahony. Business Jazz podcast is not the best place for you to get digital connection advice. Coffee making is another matter. Roger Overall hasn't noticed that there is a top-class coffee machine in Paul kitchen. Adobe software would frighten you because it's so complex - but Adobe have installed an explainer video that pops up to show you what to do. Coffee machine makers could learn from Adobe. It's best to drink coffee while listening to this episode. Roger gets down to brass tacks - he starts chat about how to help your customers.
Shipping slips, pizza deliveries, maritime matters, China to Southampton, stuck in Suez canal, Canada, 'the amazing Jane Boyd", overnight driving, Halifax, Vancouver - all get a mention in about 3 minutes. What does "I ship that" mean to you? "I just want to socialise this" means what to you? Roger disapproves of modern corporate speak - "that's not how humans speak" asserts our grammarian.
"I'll help you drive traffic to your website" - is the sentence that Paul detests - and considers it wrong to treat people as cows.
Listen on for more of the conversation about attracting people ...
"To avoid a disaster" or "To gain additional success" - that's why Paul O'Mahony decides to record a back-up of this episode. You will hear Roger Overall report on the emergency customer service he received from Irish Water. A leak threatened to undermine his house - "there is a valuable business lesson here" Roger assures listeners. You'll hear about the local business that came to Roger's rescue - and you may pick up a tip or two on how best to serve your customers a solution. PS. The house survived. Roger also survived the pain.
The big issue is customer service. You'll hear here: Apple Storytelling - how Apple customer service was a disaster for Paul's daughter. "I lost all faith in your procedures". Paul O'Mahony & Roger Overall play with this experience. A box eventually delivered by UPC. What happened between the ordering of the iphone and the late delivery of it. Apple missed the deadline. You hear all the details ...
Crystallised stone sugar (Borstplaat) - brown sugar - brown rice - these are the first things you hear about - as you tune into the ongoing conversation between Roger Overall & Paul O'Mahony. It was not our intention to say anything damaging about Tate & Lyle - the sugar company. "How to become the No 1 restaurant in town" quickly becomes the subject of this episode. A black hat episode. Scurrilous rumours. ... Russell Brand has reformed. "No unpleasant person recommends meditation & mindfulness" - asserts Paul. The Valentine's Day Massacre enters the conversation. The Slurring Strategy: How to slur your competitors ... If Roger wanted to damage the city of Cork, this is what he would do ... Fake food poisoning ... Ryan's restaurant ... "you can't get Salmonella from eating steamed carrots.
The rest of the episode goes from bad to badder.
In this episode (recorded in Montenotte Hotel, Cork, Ireland) Paul O'Mahony & Roger Overall touch on what's happening in Ukraine. Quickly, the conversation shifts to Manchester United - and what happens when a company loses its CEO & loses its identity. They riff off Lisa Fallon's article in The Irish Times - this become a football chat.
"Do you not have your mission statement written down?"
"She's talking about the brand", says Paul - as the coffee arrives.
Chelsea comes into it. The fall & rise of Alex Ferguson. Barcelona FC. Pep Guardiola too. Paul reveals that he's been supporting Spurs.
"You can't change the brand of your business in the short term ... " and so the conversation goes for about 25 minutes.
Seated upon a purple velvet throne and squeaky desk chair, we arrive without friction at a minimalist conclusion.
Roger Overall & Paul O'Mahony grapple with "Should you ignore current issues (like what's happening in Ukraine) when communicating about your business?"
What advice would you give to a Newsletter editor - or a CEO before they go lto be interviewed about the business on TV or Radio program?
If you were the CEO, would you refer to an current event which is huge in the consciousness of its customers, shareholders & wider community?
Roger & Paul talk about business communications in the face of terrible events elsewhere and locally. We struggle through and come to a conclusion.
This episode contains (1) analysis of marketing copy for hotels - inspired by how the Montenotte Hotel in Cork advertises itself. (2) advice about advertising copywriting - including education about "Merchant Princes" - and praise for what Montenotte has communicated in copy. (3) discussion of what it was like in the 'garden of Eden' (4) advice on how to tempt customers to your business (5) education about 'clotted cream' - and a snippet of a chat with a member of staff at Montenotte Hotel
This is the final. episode in Season 14.
How to be genuinely attractive in business? [These notes deserve to be tarted up - this won't be difficult to do]
Paul shows Roger his way of keeping track of things he's meant to do. This episode is almost all about the business of testing, maintaining & repairing cars - and reassuring customers. Opel failed its annual health test (NCT) Fail faster Arsenal Football Club has recently failed faster Liverpool beat the team Roger supports Discussion about the Irish health check - including how you approach your doctor. NCT testers tell you dispassionately that you've failed Roger's car failed too. You hear how little of what the tester said Roger understood. You hear about Paul's interaction with the man who tested his car.
Paul's No 1 tip: 'Do not run after a retreating tester".
Roger praises the person to whom he next took his car - enlightenment & empowerment.
Part 2 of the conversation is all about how a pilot reassured people on a plane.
Reassuring the customer is a way of keeping the customer willing to buy: "It's alright, we can fix it.
Servicing the boiler in Roger's house - my boiler is older that your's, said Roger.
Roger needs a new computer, new car & new cameras. Depreciation reserve pot.
Buying wine - not putting funds aside to pay value add
Overlooking the city of Cork, drinking different types of coffee from exotic cups, from the Montenotte Hotel. Roger Overall has a story which begins with Irish property tax and the "infamous tomato tax".
Roger reveals his house is like an archeological dig, and attracts a property valuer who refuses to charge Roger for a declaration to government. Roger failed to persuade the professional advisor to accept payment.
You hear Paul give his opinion that millions of people in Ireland value their property by sticking an index finger in the air and pluck a value from the air. The future probably involves a bill from the Revenue. (tax collectors).
The drama shifts to Glanmire where a motor factor didn't charge Paul for a small service - thereby winning Paul's lifelong loyalty. "I'll see you next time" versus "I'll see you again" - which attracts you. most?
The conversation continues to consider examples of wise decision-making - and how Paul confronted someone who was not wearing a mask.
https://www.goldenpages.ie/michael-o-connor-motor-factors-ltd-cork/ is a link to Michael O'Connor, motor factor.
Listen to all 30 minutes ... and Roger's GAA "All-Ireland Final" story.
In this episode - recorded in the Montenotte Hotel in Cork Ireland - Paul O'Mahony apologises for his negligence, Roger Overall shows how to receive an apology. - Roger talks about his beard, and talks about the "West Cork Beard Company", the business owner may have a Garibaldi Beard. - Montenotte breakfast is served, the cups, saucers & tea pot are praised - This podcast is not sponsored by the Montenotte - Beard oil, Beard balm, and wax are attractive products ordered online by Roger's wife - "Only bearded ladies my apply" : how amusing is that phrase? - Roger tells the customer service story - A hand-written note blows Roger away
Listen to the whole episode - you'll hear more.
SEASON 14 BEGINS HERE - in a new venue: Montenotte Hotel on the east side of Cork City. Paul & Roger settle down with new equipment - and focus on marketing, in a genuine way. You hear Paul make a mistake - and Roger correcting him. Ray Kelleher is the Director of Sales & Marketing. He joins Business Jazz for a brief chat. You hear that the hotel will soon start its own podcast.
Previous venues include Lords Cricket Ground, Blackrock Castle Observatory cafe, Café Beva, Republic of Work.
We use Røde microphones - from Australia. Paul sheepishly says he doesn't associate Australia with "tip-top technology". Roger speaks about how good Sennheiser kit is - and how much more expensive their mics are than Røde. https://bit.ly/3EvLpEl is the link to the equipment that Roger talks about.
Doug Menuez - one of Roger's favourite photographers - is mentioned.
"Let's send this episode to the CEO of Røde".
There's a lot more to listen to.
Curious about Customers: Paul O'Mahony found his hearing aid while recording audio - you hear him telling Roger Overall about Specsavers where he bought the aid.
You hear about Walmart's method of comparing themselves with competitors
You also hear about "A Curious Mind" by Brian Glazer https://www.amazon.co.uk/Curious-Mind-Secret-Bigger-Life/dp/1476730776
And also bits about Unilever, Heintz & Peter Cox (photographer) - plus Copernicus Ian Kath in Australia came in too.
END OF SEASON 13 - you hear the last word.
A friend sent Paul a gift - the book "Switch - how to change. things when change is hard". This led Roger Overall & Paul O'Mahony to chat about change. Leading it, managing it, surviving it.
Paul O'Mahony & Roger Overall address Apple & other fruits. "What is is about the fruit Apple that makes it so attractive?"
What about Cherry Waste Disposal Company? You can choke on a Cherry. What about Bananas? They are dangerous. Do people like to hang around with dangerous things? Red Apples are dangerous - Snow White & the Garden of Eden are mentioned. "Apple has a bad reputation historically" says Roger. "Temptation is a terrible thing" says Paul. "An Apple a day keeps the doctor away".
Isaac Newton also appears in this episode. William Tell too. Can an Apple be used to save a human life?
In other words, this episode contains a desperate search by Roger & Paul to uncover why the fruit Apple is so successful.
Why are we talking about Apple? This is so convoluted you better listen to it.
This episode has not (yet) been sponsored by the Apple Growers Association.
This episode begins with CRICKET - the game. Root & Sibley play for England.
Nottingham Forest football team feature.
Paul's friend Diplomatic Diva inspires this episode into live.
Newcastle Football Club also feature.
Ireland Inc needs to be more attractive. Imagine you had the job of lifting Ireland to the next level. Would you use Dublin as your key? What. would that mean for rural Ireland.
Facebook is a force for good - is it? How did it pivot from being a disgraceful exploiter of sexual attraction?
In this episode Paul & Roger discuss whether we should get rid of the Internet. Global warming and "smelling the roses". Utopia and a famous bit of satirical humour collide with "Plastic" (the insult).
Paul says "ever since we've had the Internet, we've had global warming and melting icebergs" Roger strives for balance by pointing out that the planet is going to burn out some day - but not this week.
Does this podcast have any listeners left?
Roger introduces his car. How it was checked to find out whether it was safe to let loose on Irish roads ... Listen to the major disappointment that followed ...
This episode begins with the challenge of Louis barking in the background. Roger Overall & Paul O'Mahony launch Season 13 with reference to CAPITAL PUNISHMENT & exaggerating the importance of what you say when podcasting.
By the end, Paul & Roger reveal "BARTERING FOR BUSINESS" is a topic they haven't addressed in the eight years of the podcast.
Future episodes may include: (1) Roger's experience with the Irish NCT (2) Rejection letters sent to Roger's wife (3) Paul's hat (4) Elliot Erwitt's fried egg (5) Personal branding (6) Business branding (7) Bartering (8) Customer service (9) Relations with suppliers & other interested parties (10)Too hard to hear ...
This is about : What we can learning about personal branding from Donald Trump. But we want to avoid law suitS - everything from now on is "OPINION ONLY". It's really important to stand for something - even if it's the antithesis of truth. (1) The DT brand is strong - messiah to one group - strong negative brand to others. (2) The Trump brand is attractive - has attracted huge attention How did Donald Trump achieve a strong, attractive brand? (3) The Trump brand is dynamic & agile Roger asserts : the Trump brand is static DT plays fast & loose with the truth ... shifts his stance ... is agile. Roger: We seem to agree that the Trump Brand is Both inflexible & flexible
Listen to the whole episode to hear plenty more - including the view that the strong brand is about to collapse, implode ... How Trump built his brand: (1)Created his own reality - DT is a winner - and sticks to it consistently (2)Powerful communication skills - short, catchy memorable phrases (3) Simple language, easily understood - limited vocabulary, a common way (4) Set up his own broadcasting company - called Twitter (5) Made BIG HUGE statements - hyperbolic rhetoric (6) Teamwork - a strong team. The development of followers matters. Career development style - you're fired.
You'll have to listen to the episode to absorb the other insights.
Here's the flavour of this episode: Division Director Paul O'Mahony says Roger Overall is a 'sight for sore eyes'. Roger immediately gets the point. Here are some extracts from Paul: "You can love your wife too much. "I am spending too much time with members of one organisation. "The culture attracts you to sell your soul.
"you're allowing your soul to be bought" says Roger.
Roger's big interest: Me & Running One of his mentors said to Roger "It's fine to have had enough."
I've become a member of an organisation that's too attractive: Toastmasters International. This leads on to a chat about how awful things can happen when a business becomes so attractive that it can't cope with the demand for its products & services.
tribe, belong, life's work "This is a disaster".
"I wish it would elect an international president who would be a disaster." says Paul (in a fit of humour).
"You'll end up neglecting your clients, warns Paul
"gibbering devotee" "almost a drug"
Roger gives his theory on how civilizations grow, reach a tipping point and fade.
Paul O'Mahony does not have a "list of complaints" today. Overpowered by an in-box. "I'm worn down" is a way of disguising complaints, isn't it? _______________ Empathy. Releasing 1,500 hares. The sport of Coursing. Courses. _______________ Complaints are a sign of life. Complaints are a sign that people still have some a believe that the company might pay attention to them. Customer Complaint Box:
AIB Allied Irish Bank - how Roger Overall complained to the Bank - and prepared himself to go to war. Algorithms deal with complaints from customers - except in special circumstances.
What's the different between Venting & Complaining? ____________ "Toddler-rant" by Donald Trump. ____________
"I am disappointed in you" & "You have disappointed me" - the shocking power of 'disappointment".
Pricing by Zoom - their practice. Zoom Enterprise account. Benefits of the transcriptions this account produces. "I am a business" says Paul "You have to speak to a human being" responds Roger Cat sanctuaries. Foster parents. Zoom agent in Cork. Contracts with Zoom by Toastmasters: 5,000 licences perhaps 'you will not do certain things" Scarcity marketing. Seinfeld and his car Apple computers If The government of Ireland gave every citizen Zoom Inter-continental ballistic missiles for sale UK power ECCO shoes can sponsor this podcast "Feck off and mind your own business" The reality of podcast statistics
IKEA communication. Tiger in Cork City O'Mahony's Bookshop in Limerick
Roger's suggestion : "Do not turn right to EXIT"
Potholing Flesh-eating Leprechauns Text-messaging 'Correct' spelling & grammar New form of language Emogjs
Paul found out who sent him the birthday present Morse code: sound batches
The in-group that will understand Paul's mother-in-law
Two questions: (1) Who are our in-group? Customers & wantabe customers (2) Why do we want to communicate with them?
Insider Emotion
Harley Davidson engine sound = brand identifier Symbolic meaning - the meaning of symbols
The NOTEBOOK made by the company in Galway - not Kerry. Paul makes a big mistake at the start of this podcast. Here's the link to the Mishnoc website https://mishnoc.com/notebooks-and-accessories/
Roger looks like a Budda for a few moments.
No preamble
Dinner party behaviour
Personal introductions by the podcasters.
'The best dinner party I ever heard of":
PARTY FOR TIME-TRAVELLERS
Why do people not come to your business?
Did the information reach the people for whom it was relevant?
Going backwards in search of something valuable. Going forward into the future in search of trust.
IBM party Apple party
Cambridge party in a parking lot Oxford party in the middle of the Sahara Desert.
O'Mahony's Booksellers in Limerick Ireland
and more ...
How will others choose to fill the holes in your communication?
"Gaps between your words allow others to understand better", Paul says.
Roger fills the anxious space by imagining himself the victim of bureaucratic injustice and serving 30 years in a maximum security prison.
NCT (annual roadworthy test) for Roger's car. Babies, kittens, puppies & butterflies are mentioned.
Doesn't everyone crave attention - and cry for it? Attracting attention.
When doing business - remember this matters.
We just KNOW you are going to LOVE what is in the podcast because we LOVED putting it in there. That meant finding a gorgeous SUN-DRENCHED recording location with podcast hosts who LOVE what they do making FABBY DELICIOUS YUMMY speech for your ears from carefully nurtured thoughts that form spontaneously in their minds, which they ship to YOU over the wavy wavy wavy dot internet to you, knowing their suggestions are fleeting and that life is GOOD.
Also in this episode: Does great packaging mean a great product lies within? Who sells the best underpants? A stolen message from the Australian Wine Marketing Board.
CAREFUL NOW! This episode contains rude words, strong opinions and alcohol.
A hot topic. (The hottest of all time?) How can humans save their mothership?
Human beings are social animals. They are joined in a great collective endeavour. Together they are destroying the world so that they can't live on it any longer. It is a huge success so far.
Can they be stopped? (Do they want to be stopped?)
Paul discovers the answer among aliens on a distant planet.
Also in this episode:
Outrageous claims Superfluous talk A chainsaw
Roger is wrong! (Gasp!)
Paul schools Roger about the business of education, and advocates tearing up school copy books.
Teenagers revolt, parents are disengaged—but schools do what they should? (Find out.)
Companies are delighted with the fodder the school systems are producing for the corporate meat grinders? (Find out.)
Are tax payers happy? (Don't listen. This topic is left undisturbed.)
It starts badly. 81 people gather under a cloud of suspicion. Did they play golf? One person resigned their ministerial post out of embarrassment. (Maybe their round was dreadful?)
Next, Paul and Roger talk about the appeal of using opposites to confuse people and attract their attention.
Roger feels a like a packet of cat treats wants to take him on a date. The language is very flattering.
Soon a giant squid is dragging a vessel and its crew to the depths of a sea of wine. It's a Curious story of pulp fiction.
All this and more freewheeling marketing/communication insight from Lahinch and Glanmire in Ireland.
Should you mind your own business? Did Soundcloud tell us to mind our own business? Who are the most effective English-speaking communicators? (Not Paul, nor Roger.) What makes communication memorable? What was the best way to deliver orders on an 19th century battlefield?
These, and many more, questions are barely answered in this episode of Business Jazz.
Roger is blessed with abundance and sweetness.
Paul teases out what really went on.
We learn from Anric Blatt (a memorable giver) and almost get as far as talking about Curious Wines (a giver of memorable wines).
Main takeaway: how to use sticky language.
Paul & Roger overcome a vicious cat and an assault by helicopter to answer these important business question for you:
—Are imperfect recordings valuable? —Should we rubbish Robert Capa's blurry photographs of the D-Day landings? —How much should you swear in business communications? —How can you build online trust? —What extraordinary experience did Roger have while buying fibreglass? —What terrible experience did Paul have in a restaurant? —What the hell happened to Series 11?
Chris Brogan has a goal: empowering you. His weekly newsletter (sign up at https://chrisbrogan.com)is what triggered Business Jazz all those years ago and is still a weekly source of fabulously practical insight, guidance and suggestions to help you connect and serve your target audience. This is the second part of our recent conversation with Chris Brogan.
This is a rebroadcast of an episode from the second season of Business Jazz. It first went live on 8th August, 2013.
The original show notes (beware of outdated information):
TOPICS: The podcast is put on hold.
All good things come to an end. Or at least have the Pause button pushed.
So it is with this podcast as well.
Producing a podcast takes time and energy. We knew that going in. However, our schedules have conspired against us and we find ourselves needing to focus our attentions elsewhere. For the moment, any road.
Will the podcast return? We can't say it won't, but we don't want to give false hope either.
For now, we'd just like to say "Thank you" to you for taking the time to listen to the podcast. We truly appreciate that you did. It means more to us than you can ever imagine. You star.
Paul and Roger started Business Jazz by reading Chris Brogan's weekly email and riffing off it.
Chris joins us to talk about making deep organisational changes and how stories are powerful tools to help your business communicate internally and externally.
This is a rebroadcast of an episode from the second season of Business Jazz. It first went live on 2nd August, 2013.
The original show notes (beware of outdated information):
TOPICS: How be genuinely attractive by not being online
Do you need to be online?
Really?
After all, we managed to survive without the internet for centuries. People were contented. Businesses succeeded.
In this episode, Jane and Roger talk about how we still need to be active offline to make our online work.
This is a rebroadcast of an episode from the second season of Business Jazz. It was recorded on 24th June, 2013, and first went live on 30th July, 2013.
The original show notes (beware of outdated information):
TOPICS: Knowing who your ideal clients are, April Ennis, Michael Port, Steve Farber
We welcome April Ennis to the podcast. She graciously stepped in when Roger was unavailable recently.
Jane and April talk about finding the right clients for you. Rather than chase everyone, they discuss the idea of seeking out a well-defined client who suits your needs and who will enable you to do the very best work you can.
What is the most appealing name for Paul's new client?
We are face-to-face again for the season finale of the lock-down 10th series of Business Jazz.
This is a rebroadcast of an episode from the second season of Business Jazz. It first went live on 23rd July, 2013.
The original show notes (beware of outdated information):
TOPICS THIS WEEK: What is being genuinely attractive in business?
Listener Marti Konstant put us on the spot. She asked what it means to be genuinely attractive in business today. What is the podcast about?
Good question and it lead to a lively conversation in this episode of the podcast.
Paul invents a new word during this episode. Should he trademark it and sell it to Zoom?
Is stout Irish? Is the Book of Kells Colombian?
Can corporations own common words and national dishes?
Please listen to hear wholly inadequate answers.
The tennis-like flow of the conversation ends in victory for Paul as Roger misses his shot and an unlucky ballgirl gets a volley from Paul square in the face.
This is a rebroadcast of an episode from the second season of Business Jazz. It first went live on 13th July, 2013.
The original show notes (beware of outdated information):
TOPICS THIS WEEK: World Domination, Chris Guillebeau, Chase Jarvis, Creativity, Risk Taking
Jane is just back from the World Domination Summit. In this episode of the podcast we discuss some of the main things that she learned regarding community and creativity.
Why should you put up with shockingly bad meetings and terribly incompetent managers?
Paul's buses story reveals the answer.
Roger never worked on the buses in London and disagrees. He hates time wasting and promotes revolution in the meeting room.
Are the only famous generals the ones with good PR and an ability to run a meeting properly?
Not covered in this episode: How to get an address for a new, solitary house in the middle of an isolated Welsh vale.
This is a rebroadcast of an episode from the second season of Business Jazz. It first went live on 6th July, 2013.
The original show notes (beware of outdated information):
TOPICS THIS WEEK: 45 Conversations, Mamukko bags
A year ago, Jane and Roger didn't know each other. The first time they had any real contact was during Jane's first run over 45 Conversations recordings.
Twelve months later Jane is connecting with the original 45 people she spoke to. So we decided to incorporate her round 2 conversation with Roger into an episode of Business Jazz.
If you want to be genuinely attractive to your customers, you should ask them questions to understand their preferences. We suggest:
Are you an Imperialist? Does the day have 24 hours or 2 x 12 hours? Do months occur before days? How long is Paul's Rod? Should the euro have been called the florin?
These and far more important questions are avoided in this episode of Business Jazz.
This is a rebroadcast of an episode from the second season of Business Jazz. It first went live on 24th June 2013.
The original show notes (beware of outdated information):
TOPICS THIS WEEK: Surrounding yourself with people who won't let you fail
Liz Strauss is a remarkable lady. She has touched the lives of many and helped them to improve their businesses and their quality of life. She's maybe best known on this podcast as one of the people behind SOBCon, a series of deep-dive online business conferences.
Liz has been ill. Those four words barely capture the hardship she's endured over the last year. In addition to ravaging her body, her illness has left her unable to work in the face of mounting medical bills.
What happened next is quite remarkable. Listen to find out.
This is a rebroadcast of an episode from the second season of Business Jazz. It first went live on 20th June 2013.
The original show notes (beware of outdated information):
TOPICS THIS WEEK: Being authentic as a marketing tool
Authenticity is a big buzzword in content marketing at the moment. The question is, how authentic should you be?
A second issue concerns how much you push your successes over your failures. Some of us are only really comfortable presenting a facade of wild success to the outside world. Yet in doing so we run the risk of not connecting properly with our audience. Nobody only experiences good things in their lives. Often revealing some setbacks or missteps make us seem more human and accessible. On the flip side, revealing business struggles can put off clients.
Plenty of conundrums there.
Listen how we hijack a morning catch up Zoom call and divert it into a rambling episode of Business Jazz.
This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 17th June 2013.
The original show notes (beware of outdated information):
TOPICS THIS WEEK: When Big Corporates Chicken Out While Small People Dream Big and Achieve Greatness, Four Birds Aboating, Ewan McGregor, Charley Boorman, AJ and Melissa Leon
One way to be attractive in business is to help others achieve their goals. The bigger and crazier the ambition, the more appealing you can become by helping to achieve it. Or do you?
While everyone wants to be associated with success, what are the pitfalls of associating yourself with an endeavour that fails? Is that good for a business? Does that make it genuinely attractive or the opposite?
We explore these questions in this episode of Business Jazz.
Theme of this episode: The conversations we most want to hear _________________________________ Recorded while Walking round Paul’s estate
(1) Jobs & Woz their rapport
(2) Their decision-making style
(3) Snippets with trivia included
(4) The little contretemps is between them
(5) How one person admonishes another ______________________ The value of sharing something about your business which people wouldn’t ordinarily, come across cross - that's what distinguishes one company from another. ______________________ ENRON The Enron emails have turned out to be extraordinarily useful for the development of Auto-complete software.
Dog-barking
Wikileaks _________________________ Which would you prefer have
(1) All the emails (2) All the drama in audio? It’s a no-brainer isn’t it?
Later you hear: Raw, almost-unedited, audio is what people want and value most. Not some specially curated presentation. People want genuine. ______________________ Gary Vaynerchuk revisited : The F words have not hurt his brand. He better not get polite.
Marmite has led to many family squabbles. It’s hard to get marmite stains out of the floor. It was the Challenger Brand to Bovril.
Later ... Ribena versus chateau wine. Château LaFeet (sic).
Paul and Roger discuss Elasticity.
"Have we said enough?" _________________ Hall of Famers: Macolgan the hero Mark Cotton the genius Jane Boyd in British Columbia the saviour.
"Who were the top 10 first subscribers to this podcast?"
This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 13th June 2013.
The original show notes (beware of outdated information):
The biggest threat we used to be able to make when we received bad service was to write a letter. That was utterly ineffectual in most cases. The letter was conveniently filed in the bin. Things have changed a bit. These days we can publicise our anger (or our delight) online.
But have companies woken up to this? Many haven't.
Social media is a great opportunity for businesses to engage with dissatisfied and satisfied customers alike. The latter is especially overlooked. Many companies are missing a fantastic marketing opportunity by not encouraging pleased customers to use social media.
In this episode, we run through some stories of good and bad service, and how the companies involved responded.
Ireland is in lock down. At the time of recording, Paul & Roger were allowed to come within two metres of each other, but no closer. We record in the place where Business Jazz was born in 2012.
[Recorded on 6th March 2020] Are you comfortable? If you are, let us begin. Thus begins this episode.
Paul tells a story about a radio program he used to listen to when he was a very small.
What does the phrase “are you sitting comfortably” mean to you?
This chat is for hairdressers. For hairdressers listening to this, there is a recommended script for building rapport with customers.
This chat is also for coach drivers. What if every member of staff greeted every customer in a consistent way? What would that say about the brand?
What if the coach is uncomfortable? Roger challenges.
Is Roger a miserable man? Paul expresses his view on this.
This episode is for miserable men who want a good business card.
This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 10th June 2013.
The original show notes (beware of outdated information):
Gary Vaynerchuk is a visionary social media expert and entrepreneur. He recently announced that he had tasked one of his staff to shadow him and produce social media content based on his comments. His thinking is that more content equals more exposure, and more exposure brings more business.
In this week's episode of Business Jazz, we talk about some of the issues this raises. Specifically, we look at access and boundaries. Many businesses are wary of letting people in. They aren't comfortable lifting the veil. So how much access is good?
We also look at the issue of setting boundaries for employees who are producing social media on behalf of a business. Trust and responsibility become big factors.
This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 24th May 2013.
The original show notes (beware of outdated information):
Part of running a business and being an entrepreneur is trying new things.
We're all about connecting with our community on this podcast. We think the most successful businesses are the ones that engage well with their target market. They build communities.
In this week's episode, we talk about changing the podcast to allow us to engage better and more directly with our listeners. In fact, we're thinking about how you can participate in the actual recording of the podcast. One way of doing that is using Google+.
Our conversation leads us to discuss how audiences and companies find each other and how they build relationships. Rather than trying to please everyone all of the time, the better strategy is to please a smaller subset of people who really get your business.
That involves taking a leap of faith. Risk is part of finding your true audience.
Paul and Roger are sickly this week. They still managed to record this podcast via Skype.
Roger talks about the spaghetti legs he had during 2018.
There's a snippet of Monty Python-esque conversation.
The style of this episode reminds Roger of Business Jazz episodes he recorded in 2013 with Jane Boyd (who lives near Vancouver, Canada).
"What has impressed you this week, Paul? Have you had any business experiences?"
Paul talks about a ski resort in France, a bubble lift, and how a few people transformed the experience for his daughter.
You hear the story of how Paul’s daughter got skis & boots fitted, how they were helped into the bubble & welcomed at the top of the lift.
Everything was at stake.
How one person transformed everything.
Roger tell a story about the time he went to buy a cover for his water main. He found himself in a system he couldn’t understand. He’d be reluctant to return to that shop. He felt alien & out of place.
The theme of this episode is probably: How to transform a customer’s experience.
Roger talks about the Nando’s Experience. Someone comes up to you and asks "Have you been here before?" (This episode is not sponsored by Nando’s)
Paul is concerned about Training New Staff—induction or on-boarding: is the transformative aspect considered?
Roger tells the story of a Bad fish & chip shop—it treated him despicably.
The business forgot about the value of all the purchases the customer is likely to make in the future.
Paul is attracted by the line "It all hangs on you."
"Everyone else depends on you."
There's a bit of chat about what it was like to climb into the bubble, and out of the bubble. - Queue, uncertainty - Will my skis fit? - Good humour - We were in the care of experienced people It was a good experience - Not just for newcomers. - Getting out of the bubble nice reassuring smile
It's amazing how much hangs in the balance
Big thanks to Mark Cotton (http://audiowrangler.co.uk) One of the finest human beings on the planet.
This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 10th May 2013.
The original show notes (beware of outdated information):
In this episode, we get into a conversation about customer service.
Roger's website was recently killed stone dead by a rogue squirrelly bracket ({). Unfortunately, the web hosting company didn't make tackling this issue very simple. Listener Dean Read also has a sorry story to tell about replacing a wheel on his car.
Jane relates a story from the other side of the spectrum. Her experience of WestJet. Which prompts Roger to retell a story he heard once heard from the remarkable Dinah Liversidge.
Has any business podcast ever covered these topics in one episode?
1) What’s the longest podcast episode ever? 2) What's the longest piece of music played ever? 3) What does Götterdämmerung mean in English? (Twilight of the Gods) 4) How to identify Adam and Eve flawlessly 5) Parking problems 6) The Lost Symbol and The Art of SEO 7) How to write an episode of Fawlty Towers
This podcast does.
This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 3rd May 2013.
The original show notes (beware of outdated information):
TOPICS THIS WEEK: Fear, Firewalking, The Flinch by Julien Smith, SOBCon, Social Media Camp
Fear is a powerful hurdle we all have to overcome in life. Often, the fear wins out and we don't negotiate the hurdle. Our lives end up poorer for it. We don't progress.
So what can we do to overcome this fear? We discuss solutions ranging from fire walking to smashing plates.
Fear is also a great ingredient in the story of our business. Admitting the fears we have and the hurdles we have to overcome, along with our doubts, makes us human. It makes it easy for others to connect with what we want to achieve. They start rooting for us and following our story.
Cheese and dolphins are powerful. We tell you how they can make your words an irresistible love potion for your audience.
This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 26th April 2013.
The original show notes (beware of outdated information):
Perfection is key to success in business, right? Your product needs to be perfect to survive in the marketplace. If it isn't, your clients won't like it. Your competitors will steamroller over you.
Really?
Maybe not. Just how perfect should perfection be? There is a point at which perfection is a killer. You keep delaying shipping. Remember that a project that is 95% done, but hasn't shipped, is as good as 0% complete from the perspective of the marketplace. And a 0% product or services isn't attractive at all.
This week we look at perfection in business and how you don't always need to deliver perfection. In fact, have a listen to this episode of Chris Brogan's podcast in which he interviews Paul: The Human Business Way, Episode 10.
The conversation about perfection or imperfection turns to office space. Jane has moved into a shed. Sounds odd? Turns out working from sheds isn't uncommon. In fact, it's quite popular: Shed Working.
We also look at how you market the mundane compared with marketing the new and unique. You'd think the latter would be easier. It isn't necessarily. After all, you have to overcome people's unfamiliarity with the product and service. How can they buy what they don't know or understand, especially if it pushes the envelop?
That also impacts you. If you're doing something new, how do you describe yourself?
Roger gets into an argument with Paul and Steve Jobs.
Paul uses a story about an apple to set Roger straight and says "blaggarding'.
Roger doesn't want to be straight.
And episode about feedback and how to (mis)handle it.
This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 19th April 2013.
The original show notes (beware of outdated information):
Many good stories share a common storytelling device: an epic challenge that the protagonist must overcome. The story of your business is also about overcoming challenges. You are on a quest – a quest to grow your business, launch your product, reach your targets. The higher you intend to reach, the more epic the quest, the more we are drawn to it. You are the underdog we are cheering on.
We've set some epic challenges for this podcast, and we'd like you to be part of the quest. Join us on the journey and help us build the bright, giving, supportive, valuable community we have in mind.
What are the challenges we've set? You'll have to listen to this week's episode for that. You'll hear how many weekly downloads we'd like to hit by 31st December of this year. You'll also hear of an epic geographic goal as well.
This episode was streamed live on Periscope on Paul's account. Recorded in the Republic of Work in Cork by Paul O’Mahony & Roger Overall. We discuss unpredicted topics that matter when you want your business to be genuinely attractive. Attractive to customers, staff, suppliers & shareholders (and your boss).
"Our listeners are number one"
There's a Story: You hear the story of Peter Cox, Neil McShane, Fiachra Muller, and Roger Overall, a production team and the talents.
1917 (the film) came up - Roger shows off his knowledge of the cast, and empathy for the poor, neglected production team.
We also discuss the BBC Radio 4 game Just a Minute.
It takes time for us to decide on the main topic for this episode. Paul suggests the topic "what should a big organisation do when it has a lousy reputation among one of its subsidiary companies?" Paul asserts "the EU did not become genuinely attractive". Roger vetos discussion of Brexit. Roger's topic is "what we grappled with in The Laboratory: how can we attract more subscribers to our newsletter?" Roger challenges the wisdom "If you want money, ask for advice. If you want advice, ask for money."
We reveal we call our newsletter a Dispatch.
[As part of our marketing, we've drafted two friendly emails to people we know. One says "please give us advice", the other says "please give us a subscription." We send emails every Friday.]
The advice Roger's received from Karen at Burren Smokehouse & Joleen Cronin, founder of Irish Redhead Convention encourages us to go further into the bizarre with our dispatch (newsletter). We need to include more visuals. We need to include more variety. The poem is not enough. (It's the most radical thing we do.) There's more we could be doing to show the range of our talents.
[Go to showandtell.ie to sign up for our Dispatch (weekly newsletter). The Dispatch doesn’t cost any money yet]
At last, we get an opportunity to dwell on Accountants with Loud Socks in pinstripe suits. Plus what their clients don’t realise. There are implications : "Put on a loud colourful tie", a bit like the Yachting Financial Solutions fluorescent green. But there's no need for you all to wear yellow jackets.
We've been advised Why Not Be Bold. Don’t be afraid to be yourself. Roger says “I thought we were flamboyant & bizarre in our Dispatch.” Paul suggests "our dispatch is predictable". To be more bold - every issue should have a new feature. But it's not easy to go from four hours to 30 hours, even by going from weekly to fortnightly.
Remember this: if you reduce the frequency of your newsletter, some people will think you’re on the way out. Seth Godin sends a daily email,
Our listeners can be very influential over the future of the company.
Which day of the week would you like your newsletter to arrive? Eventually, we become frivolous: Louis (Paul’s English Setter) is the company mascot and team leader, if you like. This is not a vegan podcast, Roger remembers to say.
We'd love you to do two things. Please send this podcast to a friend. Please subscribe to the newsletter Dispatch.
This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 12th April 2013.
The original show notes (beware of outdated information):
In this episode of the podcast, we look at the power of asking directly for help – from your support community and from your clients and customers. Sometimes you need to seek out help, sometimes an offer of help drops in your lap. In the case of the latter, we often let the moment slip because we're not ready. That's happened to all of us. So how can you make sure that next time you're ready?
We also lift the veil on where the podcast is at the moment and start to reveal where we'd like to go with it. Community is key to the future of the show and to grow it we need the help of you, our listeners.
This podcast is about how to be genuinely attractive in business today Conversation between Roger Overall and Paul O’Mahony in Cork Ireland. Recorded in the Republic of Work.
This week Paul has been impressed by Coca-Cola. Roger is shocked. This episode focuses on The World Economic Forum at Davos in Switzerland. What is the purpose of Davos? What comes out of Davos? What concrete actions does Davos lead to?
Are “all the best minds” at Davos ?
Donald Trump Secretary of State Greta Thunberg [This podcast is not being sponsored by Davos.] Is the scientific research about global warming reliable? Paul takes it for granted. Politics is a business and this podcast exists to talk about how to be a genuinely attractive business. Politics is a totally legitimate topic for this podcast.(5:20) What about Coca-Cola? Advice: If you want to grab attention, make statements that the other person is not expecting you to make, and might unsettle them.
Titles on your marketing emails should be very attractive; they should make an impression and be an attention grabber.
Coca-Cola grabbed attention at Davos. Paul and Roger discuss Coca-Cola’s stance on plastic bottles. (8:19)
“Our customers like plastic bottles.”
INEOS is one of the biggest manufacturers of plastic.
“It’s nothing to do with us.”
Brand Emperor Nero stands for “We fiddle while Rome burns” - or “Fiddling While You Burn”
Donald Trump’s beliefs. Australian PM’s stance.
Davos wants to change its brand reputation.
Membership at Davos.
Riots at Davos in 2011 & 2003.
Roger tells them the "Frasier in a spa" story.
How to change a bad reputation of a business. Davos is making an effort to become more open - to change its bad reputation.
The Elders “group of global leaders” does not appeal to Roger.
Will Coca-Cola go into the fish food market? (28:00)
What a forward-looking brand might do: joking (we hope you realise?)
Paul says “I’m disgusted...”
A circular economy as against a linear economy.
Everyone isn’t going to lose their jobs.
“It’s very simple...” says Paul.
This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 5th April 2013.
The original show notes (beware of outdated information):
In this episode of the podcast, Jane and Roger continue their discussion about Chris Brogan's concept of Loving the Grind.
What's the Grind?
The grind comprises all those things that you don't really like doing but are essential to the health and success of your business. The boring, dull, hard, difficult, tedious stuff that underpins the success of your business.
Roger Overall & Paul O'Mahony fall over themselves praising two books. Productivity, personal organisation & management.
This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 29th March 2013.
The original show notes (beware of outdated information):
Chris Brogan talks a lot about learning to love the grind.
The grind comprises all those things that you don't really like doing but are essential to the health and success of your business.
In this episode of the podcast, Jane and Roger discuss various ways in which to make doing the grind more palatable based on their own experiences.
The final episode from inside The Laboratory. Our brains are fried. Our mouths don't work and we fumble through some remarkable listening figures.
Should we ditch Paul and bring back Jane?
This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 15th March 2013.
The original show notes (beware of outdated information):
We're all part of a chain. Not only are we suppliers of products and services to our own clients, we are buyers too; we are clients ourselves. That raises a question: Do you treat your own suppliers as well as you would like to be treated by your clients?
One thing that can strain the supplier-client relationship is bad communication. It leads inevitably to misunderstandings and stresses. Jane and Roger look at examples from their own experience in business of where communication went wrong – sometimes by accident, sometimes maybe more intentionally.
They also look at the benefits of ensuring that client-supplier relationships are good, particularly if you are on the client side of the equation.
As an aside, Jane has launched her new website. You can find out what she does in more detail over at www.boydjane.ca.
This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 8th March 2013.
The original show notes (beware of outdated information):
We've talked a lot on the podcast about how putting the emphasis on your customers and clients is a cornerstone of being attractive as a business. Chris Brogan highlights the perspective of "You" (the customer) rather than "Me" (the business) in marketing. We buy into that. You probably do too if you're a regular listener of the podcast.
In this week's episode, Jane and Roger discuss the opposite approach – just talking about yourself. This works well for a large number of businesses, and you'll hear that there are some clear benefits.
It makes us wonder whether Chris is wrong. Or is it a case that both approaches work and that you have to find the one that fits best with who you are?
We are in the laboratory, figuring out how to attract more clients who we find irresistible. Our strategy is to grow the Show & Tell newsletter. The laboratory is a series of tactical experiments to achieve that.
What have we learned so far?
We are in the laboratory, figuring out how to attract more clients who we find irresistible. Our strategy is to grow the Show & Tell newsletter. The laboratory is a series of tactical experiments to achieve that.
Are we building a community? Why does Jono Bacon's latest book about community disappoint Paul? What fuels disappointment?
This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 1st March 2013.
The original show notes (beware of outdated information):
Change is unsettling. We grow comfortable with things the way they are. When they shift an inch, we feel the movement as if it were a mile.
Regular listeners will have noticed changes in the podcast this week. The intro, the tone, the focus.
That's a lot to take in.
If you've listened to the podcast already, we hope you understand why we've tinkered with the formula. If you haven't yet. Here's a quick overview.
While we know Paul will return, we don't know when. All we know is that it will be a while yet. When he does, you'll hear three voices host the podcast – Jane is staying on. With that in mind, it was appropriate to change the intro to include the three of us.
The second change is that we are weaning ourselves off Chris Brogan. He was our genesis, our original inspiration, and won't be forgotten, but there are other great thought leaders in business to look at as well. Besides, who can speak in detail better about what Chris Brogan is thinking – us or Chris himself? So, we're broadening our horizons. We don't stray too far in this episode, though. Podcast regular AJ Leon gets a big mention.
This week
In this week's episode, Roger and Jane look at AJ raised big bucks using Kickstarter to publish a book. Roger tells of Peter Cox, an Irish landscape photographer, who had equal success.
You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 1st March, 2013.
We're also in iTunes. We'd love it if you subscribed or left some feedback.
We might be flying the Brogan nest, but please connect with him
If you want to hear the amazing things Chris Brogan is saying, you can subscribe to his newsletter on his website. Utterly, totally recommended.
This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 23rd February 2013.
The original show notes (beware of outdated information):
One of the best things you can do in business is release your grip over your customers and clients – invite them to leave you.
This is a healthy move for both sides.
For you, it brings a dose of reality. The grip you have on your customers is never as strong as you think it is. Your customers always have alternatives, even if nobody else does what you do or builds what you build. Your client can simply decide to do without your unique product or service. That's a choice too. By inviting people to break the bond with you, you'll remove the weaker links in your client base – the people who weren't that into you to begin with, or who have started to feel less excited by you. What remains is a core of dedicated customers.
In this week's episode, Roger and Jane look at an email in which Chris Brogan invites everyone on his mailing list to unsubscribe. During the podcast, Roger does – only to find that the sky didn't collapse in on him.
This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 16th February 2013.
The original show notes (beware of outdated information):
How easy do you make it for people to buy from you?
Do people even know that they can buy from you?
And do they know what they can buy from you?
In this week's episode, Roger and Jane Boyd look at idea's Chris Brogan has about "touchpoints of opportunity" – places where the customer can interact with you or your business. He uses the metaphor of the sidewalk, the storefront and the back room. Roger and Jane end up talking about the Soup Nazi and AJ Leon.
This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 10th February 2013.
The original show notes (beware of outdated information):
Have you heard of this really powerful sales tool?
Don't sell.
At least, don't sell until the buyer is ready – until you have earned the right to sell.
Getting to that point takes time. Too often, we jump straight in. Particularly when we are trying to sell ourselves. Instead of getting permission to talk about ourselves, we just do it.
There are better ways.
In this week's episode, Roger is joined by Jane Boyd again to talk about ways in which to introduce yourself to prospective clients in a way that won't bring down the shutters on you. They try to answer questions raised by Chris Brogan in a recent email newsletter, and give suggestions about how to introduce yourself gently to new people.
This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 2nd February 2013.
The original show notes (beware of outdated information):
Being neighbourly isn't a concept taught at many business schools – or at least, we don't think so. But if your intention is to generate business through your online activities, it is a very important one.
Helping others is a great way to build your community. It establishes and deepens relationships. And once the relationship is in place, business will follow – often in very surprising ways.
Paul is unavailable for the next couple of weeks, so in this episode Roger is joined by Jane Boyd to discuss an email by Chris Brogan in which he looks at how to be neighbourly online.
This episode is the end. Season 8 has ended. Paul & Roger are heading down into the Laboratory. Testing and invention are important if a business is to survive. That goes for BusinessJazz too.
You'll hear:
Jo Malone loses her own name. Paul reveals his relationship with her, and admits he is shocked by a revelation. Simon Toon gets in touch. So does SM2N.
Roger has never been to Mars. Puma and Louis interfere with the recording.
Brad Allen is mentioned. He has an idea about the obligations of decisions. His book is Fried Chicken is Awesome.
Paul says all business relationships end. Roger takes his cue and leaves.
What is the cost to you when the relationship with a customer ceases?
Then Season 8 stops. The last word: "feed".
Paul & Roger & Louis & Puma intend to return for Season 9. In the meantime, watch out for escapees from the Laboratory taking up residence in your podcatcher.
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 25th January 2013.
The original show notes (beware of outdated information):
Selling is a mind game – much of it is psychology. Very often, we experience the bad side of it. Think Glengarry Glen Ross. We've all been on the receiving end of those tactics. It is selling as an adversarial pursuit of of someone else's purse.
Nobody, except the vulture-like salesperson, enjoys that experience. Ultimately, it benefits nobody. Not even the salesperson. In the long run, they lose our trust. Trust is the key that unlocks our purses. Without it, the lock stays firmly shut.
In this episode Paul and Roger discuss an email by Chris Brogan that starts with a declaration of intent. It intends to promote something that Chris hopes the receiver will buy. However, he advises strongly in the first paragraph that if you don't want to be bothered by a sales pitch, you should set the email aside. He doesn't want to waste your time or impose upon you. He recognizes that the recipient of the email will buy from him when they are good and ready. And when they do, the sales process will be smooth and, importantly, enjoyable.
A smooth and enjoyable sales process (or purchasing process, if you look at it from the buyer's side) is one of the things that makes a business genuinely attractive.
Being born on the 12th of October is being very memorable and controversial. Listen from the start to find out why...
The day divides people in the United States - it may bring people together in Ireland.
Roger is a Piscean creative.
If everyone is creative the word has no use - we need a word that signifies people who stand out from the crowd.
————
Recorded in Paul’s kitchen this episode is not sponsored by the Pencil Manufacturer or any Monkey - even though they are both featured within. _______________________ The big question is "when should you name your business after yourself, and when should you not name your business after yourself?" _______________________ (This podcast cannot be insured - it seems.) _______________________ Why do companies name their business after themselves?
Paul talks about doing business in the village, and how his grandfather called the business after O’Mahony.
World Wool Production Inc (WWPI)sheep are mentioned.
The conversation moved on to serious branding - it's best that you listen to the spoken words.
Please share this episode with your best friend - or anyone you like.
Thanks for listening.
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 18th January 2013.
The original show notes (beware of outdated information):
Fire is powerful.
It burns and destroys.
Fire also warms and rejuvenates.
It provides a place to come together. In a house around the fireside; outside around a campfire. It is where we gain comfort and where conversations are held.
In his latest email, Chris Brogan uses the campfire as a metaphor for creating content and story around your business. Content so compelling that it attracts others to it and compels them to discuss it.
Paul and Roger look at how we can apply this to our own businesses to make ourselves attractive to our customers. They also try to fit the campfire model into a rehabilitation programme for Instagram.
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 11th January 2013.
The original show notes (beware of outdated information):
Last week we talked about ambitions, execution and failure. This week, we riff off an email sent by AJ Leon in which he talks about the decision whether or not to give up. He recently stuck with something and ended up $8,000 lighter. Good decision? Bad decision?
That's a key question we're all faced with. Is it better to cut our losses and abandon a road we've set off down, or should we push on?
Chris Brogan gets his regular airing too as Paul and Roger discuss his recent email about the rise of bespoke business.
In the podcast, Roger alludes to a story about Walt Disney being born in Mojácar, a village in Spain. It's quite likely nonsense.
This episode is not all about beef, butchers & buying in bulk. It is about how alliteration always attracts an audience.
It was recorded during a food crisis in Ireland. The conversation begins with chat about Stockpiling - (leads to) - Buy beef in bulk - (leads to) - Buy your own cow - (leads to) - “We have a vegan audience on this podcast.” Why are people stockpiling beef in Ireland?
We cover topics like:
(1) How useful alliteration is in marketing copy. Bring and Buy Beef in Bulk Brother.
(2) Advice on headlines to use in weekly newsletters.
(3) Why we called this podcast Business Jazz.
Messaging for local butchers. A Monty Python sketch.
(4) It's wise to have a slogan or motto that people understand. Also sprach Zarathustra has really travelled very well. AUDI & Nietzsche
(5) Roger's story: When KFC changed suppliers, they ran out of chickens. KFC ran a clever advert (you must listen to this bit)
“Apple Always Attracts Attention” or “Apples Always Attract Attention”. What does LAYA mean?
(6) Most importantly: Why “peace of mind” is all that matters to people - and is the secret to all genuinely attractive marketing. Plus ... How to use peace of mind to produce genuinely attractive marketing.
Note: It’s best to listen to the end of this episode - to find out what happened next.
Special request: Please tell your worst enemy about this podcast - remember to say “It’s right up your street - it’s cheap.”
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 4th January 2013.
The original show notes (beware of outdated information):
It's that time of year again when we tell ourselves we're going to put our best foot forward - change a few things. Some changes will be quite radical; some less so. They will all make our lives better.
Change isn't easy, though. Before you know it, your resolutions are in the waste paper basket, along with last year's.
Chris Brogan has a suggestion for you. Instead of committing yourself to radical change in the shape of ambitious resolutions, he recommends choosing three words that will act as your guides in the year ahead. They will be beacons for you to steer a course by; criteria on which to base decisions.
Paul and Roger discuss this concept and reveal some of their words for 2013.
They also talk about the inevitable: Failure. At some time in 2013, we will all fall down. Most probably, we'll do it repeatedly. Then what?
Marketing Monkfish
The first part of this episode is about germs including dog poo plus the Three Second and the 30 Second Rules.
The episode is not about how to market germs and piranha - it is about how to market monkfish. This is the first ever episode about monkfish marketing in the history of podcasting.
Roger and Paul grapple with how to make a monkfish attractive. [There is a story from Roger's days as a journalist in Slovenia.]
Don’t show the piglet, just show the bacon Don’t show the monkfish, just show the tail.
What would a specialist monkfish shop need to do? Rogers Real Monkfish stall in the English market.
Lambs and Bambi are touched on.
Impromptu story from Roger: How to succeed at a job interview for a global security company: “Remake Die Hard”.
Several minutes are spent discussing storylines for such a film, including “Home Alone for your security products”. The conclusion is the maybe the storyline is more suitable for a Netflix serial?
The mother of all monkfish. But how do you market monkfish in Cork? Use a massive aquarium. Remove the teeth. “You have to brainstorm bad ideas as well”.
Revelation: What Roger thinks would make somebody turn vegan. New Tagline: Save the world from the monkfish. Exterminating monkfish.
This episode goes from one macabre scenario to public hangings. And there’s no point in telling you any more about this episode. You would be much better to listen to it all - including Rogers plea that he be corrected.
This episode has not been sponsored by "The Hungry Monk" restaurant in Greystones.
Please invite someone to subscribe to this podcast. We promise to thank you on the next show - if you let us know.
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 21st December 2012.
The original show notes (beware of outdated information):
If we learned anything from Instagram's misstep in the past week it's that businesses struggle to understand the concept of community - even those who are in the social media space.
Making yourself attractive in business is about being able to respect the community you serve.
Chris Brogan talks about the difference between customers and community in his latest podcast and newsletter. He discusses why not all of the people who come to your shop have to buy. The fact that they are bringing their communities into contact with you is already enough. Treat them well and rewards will follow.
Paul and Roger discuss what this approach means in the real world of business. Can the concierge experience be used to improve the sales process?
To serve them well, you need information about your clients and customers. Yet blatant interrogation can be off putting. How do you elicit information and still remain attractive to the customer?
This episode begins while Paul is not paying full attention: Paul is doing an Instagram story.
The most memorable parts of this recording include: "We are all creatures. "We’re not really welcoming Republic Of Work unless we bring Louis the dog."
Trees, power tools and hedge-cutting Swimming in the Atlantic Ocean if you want to stand out ...
Three power tool brands use the same colours: JCB - yellow & black Stanley - black & yellow DeWalt - yellow & black
Bosch and Makita are green "I’ve never seen power tools in pink", reports Roger.
We would normally say that’s not very good because you want to stand out "But it’s genius" says Roger. You can associate yourself with
"You cannot break" a JCB says Paul
Copying the colour scheme of established brands that already have that reputation.
This podcast was never called "How to make the most money." It’s about doing something worthwhile in life.
Associating with swimwear has to have been a successful advertising mechanism. This is spoken about with disdain on this podcast.
Compare power tools with tractors: Ford and John Deere Vacuum cleaners hoovers. Dyson Revolutionary screws Impact drivers Discrimination in the DIY market
Note: JCB are not sponsoring this podcast Track-record of JCB: They already make things that work. They can balance on the side of steep inclines. JCB is associated with hard work, replacing human labour. A real positive advance for human civilisation. "How was Dentistry done before the invention of power tools?"
Your brand is your greatest strength.
Piling machines Drill technology Monty Python. Shelf & JCB drill that’s perfect for picture hanging.
Business learning (1) When you’re going to tell a business story (to attract people to your business) start with something your audience is familiar with (2) connect with what your audience might be doing right now.
40% of listeners drink coffee during an episode
Donal Cahalane: how did he get the Republic of Work podcast into the top 10 Irish business podcasts?
Special request: Please send this episode to someone - say "I don’t think you’ll like this, but I thought of you while I was listening to it. Or, "The colours of this podcast put me in mind of a podcast you like, so it must be as good."
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 14th December 2012.
The original show notes (beware of outdated information):
It's an oft-quoted trend: smartphone and tablet sales are outstripping those of laptop and desktop computers.
There is another way of reading that: our social media experience is becoming mobile.
Or how about this interpretation? The window to our online experience is getting smaller. That is: the screens we use are getting smaller.
All that has an impact on our online experience, says Chris Brogan.
Most companies tailor their online presence towards viewers with a large screen. That doesn't provide a great experience for those of us reaching out to them from mobile devices.
Paul and Roger take this to the extreme. Will websites make way for apps produced by individuals, companies and collectives?
What does that mean for Google's powerhouse search engine? Will your app store become your search engine instead?
What about apps themselves? Let us introduce you to the Fluid App (Flapp). Perhaps, we'll all be flapping in the future. You heard it hear first.
The most powerful episode we've ever made. "Saplings & Chainsaws" collaborating. Roger has been "manly" and Paul has swum in the Atlantic Ocean.
Hear about JBC + Dewalt + Bosch.
This episode does not have a powerful sponsor.
Enjoy listening.
Please send a link to this podcast to someone who has a business.
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 7th December 2012.
The original show notes (beware of outdated information):
Could you imagine changing your life and transporting yourself from your living room couch to a luncheon table with a princess?
Does that seem like too big a leap to contemplate?
For many of us, it does. We are held back by our imagination. And even if we have the imagination to imagine such ambitions, we lack the belief that we can achieve them. We decide they are beyond us.
Not so, says Chris Brogan. He should know. He has made the journey from 9-5 wage slave seeking evening solace in front of the TV to having lunch with Sheika Mariam of Abu Dhabi.
In his latest email, he urges you to paint the picture of your life with bolder, bigger brush strokes. He also offers some tools to help you achieve that.
Paul and Roger add their views to the mix.
The Haggis episode.
In this episode you hear Roger & Paul address these topics (and more):
Nobody knows how many episodes of business jazz have been made. Simon Toon got in touch to say he is delighted season one (2012) is being shared. Email marketing Dog lovers have been disappointed so far. Mike Collins Your Irish Heritage blood story - haggis biggest client is the British Embassy. Black pudding made with human blood. BMW approach- curate your own stuff. Serve customers as individuals. ——- Our listeners may not know what haggis is. Roger describes ———- What are neeps? [Neeps = https://www.theguardian.com/lifeandstyle/wordofmouth/2010/jan/25/neeps-swede-or-turnip] “Haggis is absolutely fabulous” says Roger.
Rabbie Burns the greatest poet to come out of Scotland (25 January 1759 – 21 July 1796)
Have an annual festival- like a World Haggis Day (Burns Night) Like Xmas Day
Can you buy Haggis in Cork?
Bloom’s Day helps some retailers of clothing
Towel Day = 25 May (Hitchhiker's Guide to the Galaxy)
Valentine’s Day
Arthur’s Day
International Cushion Day International Comfort Day
Paul drops the “C”word.
John Lewis Annual Video (a lovely story video)
Hope in a brand, hope for your products & services.
Roger drops the “B” word - Bambi & Blood.
Why we’re uploading old episodes of Business Jazz.
Republish your old blogposts.
Andy Crestodina from Chicago (Orbis https://www.orbitmedia.com/blog/)back catalogue.
Chris Brogan’s unsold books.
Roger rants about writers.
Is it good marketing to put your books in remainder shops?
Restoring old toys into pristine condition - “restoring to relevance”.
Car manufacturers.
Billingham Camera Bags - “no sale there then”.
Carbon emissions- exhausts - asthma: have cars got better (29 minutes”.
“My child walking down the South Mall in Cork.”
Highly personalised products Associate with something big.
The Show & Tell Newsletter is a niche product.25 January 1759 – 21 July 1796)
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 30th November 2012.
The original show notes (beware of outdated information):
We're going to break a little from tradition this week and talk about someone else. Don't worry, Chris is here too. But we're going to start with a man who recently sent out an email actively encouraging people to go to cafes to steal a magazine.
That's right. Theft. You have his blessing.
Such a person can only be called a misfit. In fact, make that a capital "M". Misfit.
Who is this man?
His name is AJ Leon. He and his wife Melissa head up Misfit Incorporated, and they've just launched their magazine: Misfit Quarterly.
Online, it's free. Go get an e-copy.
Want a hard copy? Well, you can sign up to become an honorary misfit (though if you do, AJ and Melissa would probably capitalize you: Honorary Misfit). Or, you can trawl around after them and pick up a free copy wherever they happen to leave one. They're on a 1,080 day journey around the world. They might stop in at your local coffee shop some day.
Misfit Quarterly is an example of fresh thinking. Same goes for Chris Brogan's email last week as well. He wonders whether you usually slowdown in the run up to the end of the year. Is December a wind down month for you? Is your annual race run?
"No!" cries Chris. Beware. Push extra hard in December. Do stuff. Steal a march on your competitors. Steal a march on your former self. Make December really count.
Paul and Roger chew on this and much more (including Daley Thompson) in this week's episode of Business Jazz.
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 23rd November 2012.
The original show notes (beware of outdated information):
"Think outside the box"
"I don't like being placed in a box."
"Don't get boxed in."
These are common sentiments, often heard. Being in a box is bad. Restrictive. Repressive.
Life is better outside the confines of boxes.
Really?
Chris Brogan begs to differ. He says getting into a box is good. In fact, it can liberate you rather than imprison. Embracing boxes can give you and your ambitions wings.
In this week's episode of Business Jazz, we talk about using boxes to your advantage.
This is a bloody episode recorded in a hospital in Cork City, Ireland - Roger used to live in this hospital.
Paul & Roger discover that "Phlebotomists are people trained to draw blood from a patient (mostly from veins) for clinical or medical testing, transfusions, donations, or research.
Roger has his blood taken in the "Blood Room". But there are not jars of blood stacked up.
Topic discussed on this episode include: (1)black pudding and Clonakilty(the biggest selling Irish black pudding brand". (2) Paul can’t remember the name of a pudding maker Tom Durcan from outside Kanturk. (3)Irish breakfasts (4)Do people who work in the blood room where blood coloured jackets (5)A lot of black pudding is made with powder, dried blood. Inch house Black pudding doing is made with fresh blood (6)White pudding is also relevant. Tip: If you don’t have good signage, have staff who can direct you to where you want to go.
(7)Without people we would be lost (8)"Blood Room" is a good name
Question for marketers: How do you make blood genuinely attractive as a product?
(9)The Dracula complex, Freud, blood seeking, Bram Stoker was Irish and the book is a marketing stunt. (10)Irish clans were bloody warriors (11)Sustainable blood supply. (12)A chapter in Irish history.
(13)"Are you having your blood drawn today Roger?"
(14)Dr stoker and Dr Vlad the Impaler.
Question for marketers: How do you present a product that is absolutely scary?
(15)Drinking blood as a nutritious resource.
(16)"I saw Bambi and cried."
(17)The quality of breadcrumbs and barley that go into black pudding.
(18)French boudin noir has a higher blood content.
(19)French fellowship of the black pudding makers. How the French are helping Irish black pudding makers.
(20)Many businesses associate themselves with the superstar.
(21)There is so much more to a pig than rashers. We use every bit of the pig. “Waste not want not. “
Link blood pudding with the environmental movement: this is a good way to market black pudding.
Listen to the whole episode to hear how these topics (and more) are connected by Roger & Paul.
Thank you very much for reading this.
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 16th November 2012.
The original show notes (beware of outdated information):
Listen...
How good are you at listening?
Are you an active listener?
Can you listen well by speaking more?
Mastering the art of listening can give you a huge competitive advantage.
This week, Chris Brogan's email about listening causes Paul and Roger to not talk at the same time...
To make your business genuinely un-attractive: __________________________________________ These are the steps to take (1) Have the “Nothing is impossible” mindset - ideally Dominant in the culture of the business (2) Have a clear attractive answer to “Why do this? (3) Develop a vision of what things will be like after the upheaval (4) Spread fear of the status quo - FODN FONC fear of doing nothing Fear Of Not Changing (5) Plan action - plan the campaign (6)Assume you can’t make an omelette without cracking eggs
This is also how to become genuinely attractive in business.
To hear how we reached this cluster of advice, listen to the whole episode.
The most valuable thing that happened during the conversation came at the end. Roger voiced it and Paul was struck silent.
This is the most dangerous episode of business jazz ever. Thunder and lightning raged around our open-air studio in Lord's Cricket Ground. We could have been electrocuted by forked lightening.
Roger and Paul went to Lord's, the Home of Cricket to see what Lord's was doing to make itself the most attractive cricket business venue in the world.
People love thunder and lightning, So long as they are not struck by the lightning nor deafened by the thunder.
You hear Roger explain what Lord's is (he is very knowledgeable about cricket)
This podcast is not about cricket statistics, nor is it about the rules of cricket.
It is about communicating with customers, online and off-line, It’s about how to handle a crisis How important is it to have a crisis management plan (CMP).
As a customer of English Cricket. “I feel valued” says Roger
Important actions & policies: • Manage expectations, with subliminal messages.
• Step by step video help
• Up to date & helpful emails
• Non- discriminating approach
• Value diversity - have a social inclusion policy & practice
• Provide for your customers’ changing wishes
• Cater for minorities
The cricket business has no control over the product, highlights Roger.
• Celebrate your supporters (sponsors)
To hear the atmosphere in the cricket ground and the drama that went on around Paul & Roger - listen to the whole episode.
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 9th November 2012.
The original show notes (beware of outdated information):
This week, it's all about serving your customers. Chris Brogan says that everything works better if you consider yourself to be operating in service of others.
He suggests that you ask yourself five questions:
1) Is it easy for my buyer to reach me if they have a question? (Define "buyer" how you wish.) 2) Is my online presence as inviting as a store or office? Will people know what to do first when they connect with me? Do I guide them where they should go next? 3) Do I make my product or service clear and understandable so that people feel they understand it? 4) Am I doing what I'm selling to make my buyer the hero? 5) Am I ready to commit to full satisfaction from my customer? Paul and Roger discuss each one in turn. They don't agree on the last one—the one that Chris highlights in particular.
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 2nd November 2012.
The original show notes (beware of outdated information):
Failure.
It's a scary word for many of us.
For others, it's something to be embraced. They see failures as milestones on the way to success. Failure should be embraced, rather than feared.
This week Paul and Roger discuss failure and how to turn it to your advantage, prompted as usual by an email from Chris Brogan.
To hear the podcast, just click on the play button on the embedded player at the top of this post. We're also in iTunes. We'd love it if you subscribed.
Wow!
Many of you will have found us through the plug that both Chris and AJ Leon gave the podcast in their email newsletters last week. It was an incredible experience for us to receive such boosts from these two remarkable people.
Chris and AJ, thank you. It means the world to us.
How not to break up in smithereens - the story of a very messy breakup - told by Roger.
“I just need to be able to drink coffee and listen to you” is how this episode starts.
Recorded in the Republic of Work in Cork, with Louis the dog who’s been drinking coffee this morning.
Listen to Why was Louis genuinely attracted to Rogers coffee?
You find out Was Paul really frazzled or focused?
And that’s just the warmup chat. _________ If you run (or imagine yourself running) - this episode is for you. However, this episode is about BREAKING UP. Strava - “Run and cycling tracking on the social network for athletes” & Relive - “ turns your adventure into a personal video worth sharing”.
You hear the emails sent by both companies (read by unbiased Roger). You can judge which company’s style appeals to you. You can take sides in the BREAKUP.
“As a human being, I warm very much to the text that (No Spoiler here) put out ...” reveals Roger. Business Jazz Paul offers his perspective & advice - but you must listen to the very end to uncover Paul’s stance.
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 26th October 2012.
The original show notes (beware of outdated information):
The number one thing that holds us back from achieving our goals, from grasping our full potential, is ourselves.
Instead of taking action, we wait.
We wait for the perceived risks to abate, the circumstances to change, more time to become available to us. We wait for the support of others.
We promise we'll leap into action as soon as we have more money, fewer commitments, clearer goals.
Nothing happens. Even when opportunity comes knocking. "I'm not quite ready," we reply.
Courage
This week, Paul and Roger discuss two emails - one from Chris Brogan, the other from AJ Leon.
Both highlight the need for you to be courageous.
They urge you to take action over finding excuses.
Chris and AJ want you to become the whole person you are capable of being.
They offer advice.
This is Part Two, the second instalment, (the second coming?) of last week's episode.
Paul says, small businesses can't afford big branding budgets. Instead, they should listen to Business Jazz for free.
Roger says, if you choose pink socks then you'll know what other decisions to make about your colours.
Excitement: there is a discussion about the benefits of making any choice over no choice and the joys of consistency. Consistency brings you business. Flakiness loses you business.
But whom should you hire? A practitioner or someone who talks well, but walks much less?
If the solution offered by two businesses is the same, the way the solution is communicated is important.
Tony Macken (managing director of "Daylight.ie") joins Roger & Paul at the start. He sparks the agenda for this episode. Part 1: If you know what you're trying to achieve, you have a better chance of achieving it. This leads to a discussion about socks, shirts, ties, wardrobe & shoes - including what Tony Macken is wearing. Paul says The male world is divided into - men who put their socks on first (before other clothes) - men who put on socks second last (just before putting on shoes) This opens up discussion about What is the foundation - the anchor - of your image? A company will have a "sock". What is that sock? This leads on to a discussion of the branding of Republic of Work (RoW) in Cork (where this episode was recorded). - the use of the colour blue by RoW Tip: If you want to "own" a colour (like Coca Cola do), you must use that colour throughout your business. What other colour has been chosen consistently by RoW to go with their blue? Tip: If branding is done in an absolutely perfect way, this is what you'd do ... Part 2: This podcast is not aimed at corporates that spend €25m on their brand development. It is aimed at SMEs & startups. They - think about their business image & reputation - can't afford to invest in research to help brand development. What should they do?
(The conversation, which makes up this episode of the podcast, will be continued in the next episode which will be shared next week.)
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 19th October 2012.
The original show notes (beware of outdated information):
Ideas - we all have them. Some are fantastic, some less so. Most are never acted on.
In his latest email, Chris Brogan gives you seven steps to help you pick those ideas that are good for you and implement them. Paul and Roger discuss their own experiences of implementing ideas.
During the podcast, you'll hear occasional interference from someone's smartphone. Our apologies. The person responsible (Paul and/or Roger) has been spoken to.
This week, Roger & Paul talk about "The secret about being genuinely attractive in business." Roger found the marketing "Holy Grail" in a video. He reveals the three secrets of food marketing - while describing "The Secret" as a "vile book". Is the secret tongue-in-cheek, or genuine? You decide. Here's the secret to successfully marketing food: (1) Say how food is produced - "farm fresh" - "grass-fed" (2) Say that food production is "cutting-edge", "scientific" - like "super food" However, these two things pale into insignificance alongside (3) Find customers who don't care - about misleading advertising & chemicals in food.
You hear Paul say "Roger you've been abusing language". "You're twisting words". 'I've found a nest of deceit & lies" admits Roger. Have we uncovered a major difference between Roger & Paul? Is the future of the podcast precarious? You'll have to listen to the whole podcast to find out...
This is a rebroadcast of the second episode of the first season of BusinessJazz. It first went live on 12th October 2012.
The original show notes (beware of outdated information):
Email newsletters can be great things, full of useful information that can help you achieve your goals. They can also be horrible pieces of writing aimed solely at your wallet rather than you.
In his own latest email missive, Chris Brogan discusses the right way to do things.
This is a rebroadcast of the second pilot of Business Jazz. You could say, it is the first recognisable episode of Business Jazz. It first went live on 5th October 2012.
The original show notes (beware of outdated information):
Welcome to episode two of the BusinessJazz podcast, or as Paul would say: the second pilot.
We’re making progress. This week we have an intro. We also have a producer.
Our producer is Mark Cotton, and he is so much more than that. He is a sound engineer, sounding board, musician, “stunt guitarist” (we haven’t asked), composer, wrangler, adviser and all-round solid human being. We don’t know where or how to start thanking Mark, whom serendipity placed in our path. Please check him out on his About.me page. On twitter he’s @mcfontaine.
We also have to say a big thank you to Sarah Langston, Mark’s partner, who has stepped in to record an intro while our voice artist recovers from an ill-fated encounter with some food. (Get well Jane). Sarah recorded our current voiceover with grace and elegance at short notice. You can find her on Twitter under the handle @misspheric.
Sarah and Mark bring the band of people associated with the production of this podcast to five, not counting ourselves. The others are Chris Brogan (our inspiration), Jane Boyd (our cheerleader, our rock), and James Macolgan (the man who thought of the podcast in the first place). We hope to add to this troupe.
Of course, there is a second group without whom we couldn’t do this. You. Thank you for letting us into your lives.
By the way, if you want your own copy of the emails written by Chris that we discuss in this podcast, please go to his website and sign up. He’s also at Human Business Works.
We’re working on some artwork for the podcast. Once we have it, we’ll push the programme to iTunes and the Blackberry and Zune libraries. You’ll be able to find us easier that way.
If you’d like to get in touch, we’d welcome feedback. You can reach us via Marketing Write Now (Paul) and The Digital Storyteller (Roger).
Thank you for listening.
Tony Macken (Daylight.ie) gives wisdom before the episode even starts. He got it from Brennan Scanlon (“super sharp”): you have to sell yourself—become a person(ality). Then talk passion. End up with your profession: person, passion, profession. The three Ps.
Paul thinks of Pat O’Connell, fishmonger in the English Market.
Then the episode ends.
It starts again at 2:57 with Paul sitting like a naughy school boy. Paul’s buttons are pushed. How do secondary make themselves attractive to new pupils? He recounts a case study: it is a horror story. There is no fun in secondary school: homework, tests, the world’s heaviest bag.
Roger tells legal joke very badly at 6:45.
Paul recovers the episode in military style.
There is talk of a letter to a photography magazine by someone who was looking for advice about becoming a war photographer. This appeals to certain people, Paul says.
Advice: You can’t appeal everyone.
Does secondary school appeal to people who want to build muscle to become a shot putter?
Tony made himself attractive by wearing a super jacket that made us ask questions. It gave us a hook. A way into a conversation. How lucky was that?
So much of what people understand from a message is determined by people’s previous message experiences. If your message is successful, is it down to you or sheer luck that your audience was set up well to receive your message? Communication is fraught with risk.
Paul urges urgency.
We talk about naming your company. Use words that explain what your business. Carrot is a bad name for a computer company.
Paul expresses gratitude.
And so ends season 7.
Show Notes: This week there’s a guest on the show. Somehow he sleeps during the complete recording. The theme for this episode is “Complaints”. Listener’s complaints about our last episode have Roger (almost) in tears. This leads us into a discussion about the value of complaints from customers. The effect negative criticism has - and how to turn criticisms into long time loyalty.
The Bits Size Example: What Bite Size (cafe bakery) do when they get complaints. They embrace the critic and the criticism. Acknowledge the complaint - assure the critic that something will happen. The owner speaks to the person - Roger describes what the owner does.
Paul refers to research: When people have a bad experience, they usually don’t come back. Paul advocates a radical approach to win back the affection of the disgruntled customer. enhance your reputation in the wider society
Paul summarises the Nordstrom story told by Tom Peters in “A Passion for Excellence”.
The “Re-film Game of Thrones (last season)” demand has made Roger angry. “Pay no attention to the critics” says Roger. Creative people must resist.
Some films are regarded as dreadful when launched - and are later regarded as masterpieces. What does this mean? What about fashionable opinions? [Damien Hurst’s cow is mentioned.]
The good thing about complaints People care enough to complain Complaints shows there is a relationship Some people have confidence you’ll do something.
Additional discussion about Bite Size leads Paul to disclose “This episode is not sponsored by Bite Size.”
The London Buses Story Paul’s crazy, off-the-wall, bizarre scheme that failed to take off. “You devious man” quips Roger. You have to listen to this bit of the episode to understand this part of the show notes.
The Richard Branson Virgin Airways Story from Paul’s dream.
Negative reviews on your website may be good for your business. They may give credibility to five star reviews.
References & Recommendations on LinkedIn - Roger will rush to add negative criticism to his profile - Paul won’t.
There’s plenty more in this episode. Fortunately, there isn’t time to write about everything.
The identity of the lead critic of our last episode is revealed by Paul at the end.
This episode starts when Paul asks Roger to take the lead because “I feel I dominated last week’s conversation.” This leads on to chat about two Words : “Irrepressible” & “unsupressible”. Toastmasters gets a mention and “We need a dictionary” says Roger. _______________ Part 2 [This podcast is not sponsored by Game of Thrones}
GAME OF THRONES enters the podcast from left field - and dominates the discussion. “Spoiler alert” warns Roger, as he tells a story about Jon Snow & Daenerys Targaryen. The “Red Wedding” incident was in the book but readers kept silent, and there was a “stunning surprise”.
The big question for Paul & Roger is “What did the makers of Game of Thrones do that made it genuinely attractive to so many people?”
- so attractive people dropped out of society to watch it.
Unique theme music? - like IBM notes that identify the business. - like McDonald’s music (The New York Times said Justin Timberlake was paid $6 million to sing it Story foundry had music Business Jazz has music written by Mark Cottons. Show & Tell Communications doesn’t. [Roger publicly commits to commissioning music for his business [This podcast is not sponsored by Audiowrangler]
Paul has a theory about what made GoT popular. It’s the Wall that divides the world into the known and the unknown in episode 1. The mystery of the Creatures - everyone wants to know their story. You never know when they might come back and do something terrifying. “Those creatures as antagonists towards humans, not necessarily the bad guys” says Roger.
Enter Alfred Hitchcock, introduced by Roger. He describes Hitchcock’s suspense style. There’s passing reference to James Clavell’s novel “Shogun”.
Concerning surprising the audience, Roger introduces the “Battle of Kings Landing” in which there is a flip - bad guys and good guys turn round - a memorable visual moment.
How did Roger know Jon Snow wouldn’t die? You’ll have to listen to find out - all is revealed. All we say here is that Paul’s son, Benjamin O’Mahony said something, and Roger put two & two together. “Why didn’t you break the news on your blog Roger? __________________
Part 3 [This Podcast is not sponsored by BNI]
Communicating with people : Enter the POLITICIAN Roger met a local politician at a Business Networking International event (to mark their 21 years in Ireland). There will be local elections in Ireland on 24th May. Roger tells the Independent politician Kieran McCarthy story. It shows how valuable it is to put a fresh wrapper on your offering.
[This podcast is not sponsored by Kieran McCarthy]
How do political parties attract support? How might a new political party attract support in a genuine way? This might be an attractive future episode.
Please tell one person about this podcast. Thank you very much for listening.
How connect with Roger & Paul: https://www.showandtellcommunications.net/contact-us#contact __________________ Recorded in Cafe Beva in Glanmire, Cork, Ireland on Friday 17th May 2019
Biz Jazz Shownotes.
Topic 1 Would you swap your voice? “I wouldn’t swap my voice because …” insisted Paul.
Topic 2 How to Introduce yourself attractively [This episode is not sponsored by Joe Rogan] Paul says he’s a mature man who’s done business with 4398 companies - and availed of their services & noticed their style of delivering their offering.
Roger likes to wear one thing, and ends up wearing the opposite. He is capable of forming a vision and sticks to certain practices.
Lesson: Having a coherent vision & executing, it may help you grow a business that attracts people. __________________ Topic 3 How how to introduce yourself well - an example The DigisoftTV story Paul met a man at the Nespresso coffee station in Republic of Work, just before recording this episode of the podcast. A stranger he became interested in. A mutual attraction developed from which there was plenty to talk about. - He said nothing, he was “just there” - He paid attention, watched Paul take a photo of the “Get Shit Done” mug - He spoke about what Paul was interested in - He showed he was curious - Paul is attracted to people with curiosity - He knew nothing about Paul, except his maturity: he saw Paul photograph the mug with Steve Jobs as background & GaryVee language on the side - He connected to Paul’s current interest, spoke about the mug - He allowed Paul speak - “I had no idea he produces the RedFM podcast, and that he was from DigisoftTV.” [His boss Fearghal Kelly starred with Donal Cahalane on Republic of Work podcast].
Topic 4 How to make a strong impression - an example Roger told the story about how someone stood out from the crowd in a way that appealed to him. A shirt that made someone look the most attractive person in the room during a storytelling workshop.
Lesson : Pay attention to your customer’s story: it makes it easier to have a conversation In effect, “tell me your story” Think about how skilled “used-car salesmen” are successful at selling cars
Topic 5 How to succeed at a job interview “Sell me this pen” story from Roger (picked up on LinkedIn). The impressive approach one candidate took which. Must be “Best Practice”. The known unknown: Did they get the job?
Lesson: A good story empowers you. On Business Jazz podcast, we don’t plan what we’re going to talk about It’s raw & spontaneous. But we have the same agenda every week: how to attract others to your business (whatever that is) agreed P&R.
“I think everyone can pick up our messages from the stories we’ve told on this episode” added Paul … [There much more in this episode. We better leave you to discover it yourself.]
The episode ends on a cliff-hanger. Roger asks Paul “what’s the most attractive business you’ve ever dealt with?” __________________________ Please tell one other person about this podcast. Thank you very much for listening to this episode. Until next week. ___________________________ Recorded in Republic of Work, Cork, Ireland on 10th May 2019.
Paul O’Mahony & Roger Overall chat in a Cork cafe, Lab82 (Roger's business is called Show & Tell Communications.) [Please note: This episode isn't sponsored by Lab82, though we talk about it on the show.]
You hear the conversation about 29 rubber ducks, Bert & Ernie, and the feel of the place, There is a rubber duck in bondage gear, across the road from Cork railway station. This is the cafe where Roger met Phil Daly (photographer) & Pat Frawley (printer) last time he was here.
The Big Question "Do you get the experience of a coherent style here Paul?" This place is not elegant, not sophisticated - it is a coherent mixture "Can you succeed in business today by being eclectic, messy, around the houses? If you are a muddle?"
Two of the companies Roger works for Lee Reeve, hand painter of kitchens, and iDriveGroup, executive car transfer in Ireland, are very focussed. It's relatively easy to come up with content for them because there is nothing messy about them. Show & Tell does a long list of things. "Its the way the List is presented that matters most".
Part 2 The Big Question
How about a website that speaks to you? How many companies have a visual website? Almost 100%? Why can't you listen to a company online? Why isn't there an audio file which you can click, and listen to what's on the site?
The potential of audio on websites. You can talk about everything you make, and every service you offer. It could be attractive to blind people. It could be attractive to people on the move, who'd like to listen while doing something else. (After 12 minutes) Blinding revelation: (Roger's business is called Show & Tell Communications.) You hear Roger have an epiphany. Show & Tell means See & Hear "We will show you what we do, and we will tell you what we do." ("Tell" as in we will speak to you in a human voice, and tell you all we offer.)
Partnership The relationship between business & customer. The Musgrave Group example shows great use of images to suggest there's an actual & potential partnership here.
The Health Spa Story Roger was in a health spa - a hospital in Cork - during 2018.
"Please offer a soft food alternative" was a fantastic sign & instruction to staff because The first word was "Please" "Offer" is a powerful word - it offers choice, it's not prescriptive, it's a two-way relationship word We & You We offer, You choose This is how you create a relationship. People feel involved. Transform Us & Them to We & You We're working together - this is the kind of emotional feel you want - when you hope for repeat business.
Everyone's interested in having a long term relationship. An on-going relationship is your dearest wish.
The crazy story Roger & Paul worked at QQI (Quality & Qualifications Ireland) - podcasting. Roger remembers what Paul said to him in the car on the journey home from Dublin to Cork... (You must listen to this to find out what was said, and how significant it turned out to be.)
Summarising the chat
A website can talk to you. Such audio could be an unusual & distinctive feature (and an idea for Show & Tell Communications to put into practice). This could help build trust.
Paul remembers Steve Jobs - what he said about offering the customer something the customer didn't know was even possible.
Roger make a commitment to change his website. Paul responded with How will you celebrate the fact that S&T website has become a place where people can hear?
We'll let you know what happens next.
Please tell someone about this podcast. ______________________ Contact us Roger Overall at showandtellcommunications.net Paul O’Mahony at @omaniblog on Twitter
This episode was recorded in the cafe of the Consultants Private Clinic, in University College Hospital - on Tuesday 23 April 2019.
"Has Ireland become a coffee nation?" asked Roger (Overall).
In 2001, it was all tea, no proper coffee, only Maxwell House instant coffee. By 2019, coffee is a "licence to print money" asserts Paul (O'Mahony).
You hear chat about Apple, IBM, Barry's Tea, Lyons Tea, Bewley's Coffee, green beans and IREL Coffee.
You hear Roger mention Christian Payne - and Paul mention Chris Brogan.
...
Roger made a video about coffee for a coffee haus called FILTER : "how FILTER make coffee in a glass contraption."
The key messages were "Come here - we'll take you to a different level... "We educate you, we make you more interesting, more attractive ... "You have an experience others haven't had ... new, different, exotic ...
As a result Viewers became more educated. They became more resourceful They became more attractive In other words - viewers became more powerful
Maybe the video was a success? ...
"I am a flame-thrower" says Paul ______________ Your video for FILTER may have been a flop ... If the people there didn't get the video out to the right people... ______________ The key question is : what is the video for? why are you telling this story? ______________
MEASUREMENT "I find measurement boring" confesses Paul "I prefer to get other people to do the measuring." _______________ You can't be sure what will happen. Luck and the role of good fortune; You can succeed and you can fail there can be accident and there can be design. You can succeed by design You can succeed by accident You can fail by accident You can fail by design. ________________ Did coffee in Ireland succeed by accident or by design?
"Let's just drink more coffee"
Find Paul at Show & Tell Communications or phone him up. Paul's poetry is at paulhomahony.com ________________ Paul will improve these notes. He lost lots of notes when his laptop had a glitch.
You are listening to the return of Business Jazz podcast ("genuinely attractive business") for another season - Season 7. Recorded by Roger Overall & Paul O'Mahony on Friday 12th April 2019, in Republic of Work in Cork city centre. You hear us chatting about: (1) The business of your strapline - how important it is to use words which make a good memorable acronym that's attractive (like GAB, suggests "the gift of the gab". (2) Roger's recovery from cancer. (3) The secret of Season 6 (4) Why ambient sound makes a show warm and pretty raw. (5) What the Republic of Work is like as a co-working space. (6) Our plan to take this podcast mobile around Cork, showing off some of the coffee venues in the city. (7) What "Blue-Sky Thinking is". (8) Name-dropping: Gary Vaynerchuk (1975 -) Belarusian American entrepreneur, author, speaker & internet personality. First known as a wine critic (9) Name-dropping: Simon Oliver Sinek (1973 -) British-American author, motivational speaker & organisational consultant, author of five books, including "Start With Why". (10)Please tell one extra person about this podcast - it might be useful to them & they might love it
This is a Show & Tell Communications podcast https://www.showandtellcommunications.net/work#work-done
Season 5 Finale - recorded in Republic of Work in Cork.
Topics touched & addressed in this episode by Roger Overall & Paul O'Mahony from Show&Tell Communications https://www.showandtellcommunications.net/
(1) Paul needs a hearing aid & weather is very good.
(2) Business Jazz Podcast were lobbied on Periscope to use Twitter @bizjazzpodcast - its over 30 days since it's been used.
"Why are we not using Twitter to provide a service to people interested in Business Jazz?" Public commitment by Paul to start using our Twitter.
But - should Paul take on using Twitter? Is Twitter a service which you can use to make your business more genuinely attractive? At least one person wants our business to use Twitter. This is "proof of concept". Twitter is not free from the point of view of time - people pay with their time.
Minimum viable product (MVP) - what do people want from a Twitter account? (1)Information (2)Stories (3)Humour
Business Jazz already has text written (shownotes) that could be edited & turned into a 280-character communication. Paul & Roger rubbishes 'rubbishy tweets'.
John Cleese built a business (Video Arts, founded 1972) - produced "Meetings Bloody Meetings" (Training Video). Enlightening Empowering Entertaining
Schindler's List - the film Roger brings in a quote (source unknown) "I do today what others won't so I can do tomorrow what others can't."
Twitter is often used to gather intelligence ... Also you can practise the art of copywriting ...
Would we recommend Twitter? Roger highlights Where is your audience? What are you trying to do? "I may be too much like an accountant" says Roger Don't forget the opportunity cost of using Twitter - to manage a Twitter feed. "Let's just do an experiment" suggests Paul ["What's the difference between a consumer & a customer?" - a topic we may come back to another day.] The only way to find out whether it works for you is to try it. However, to use it as best you know may not be the best way it can be used. How to use Twitter infinitely better than most: (1) Name people - especially if you know they welcome Tweets from you. If they don't they may block you. Paul started using Twitter in 2008 or 2009. 'I've got work from people over the years from my use of Twitter."
Pat Phelan & Bernie Goldbach - Eirepreneur
"I've got work from podcasting" - says Roger
How could Business Jazz use Twitter? What could others learn: What could we use Twitter for? Let's say we want revenue = our No 1 goal Do we have any customers who use Twitter? "Yes" For them we can deepen rapport, open communication. enlighten, empower them because "they may be our marketing team" There are people who've never heard of us ... There are very experienced business people who've never considered making a podcast - they may be looking for fresh new advice Others are very inexperienced - don't know anything about marketing - never heard of us
Twitter has a powerful search function Deepen rapport to improve our marketing ... Provide exceptional innovative experience to experienced people Help very inexperienced people
Geographical considerations: where are the people you want to connect with? Who are your ideal clients & where are they?
Find representatives of businesses, name them in tweets.
"We could do an episode all about Richard Branson: how we'd do a brand podcast or a personal podcast". Out of your league - some people are People want people to re-tweet their stuff. You can do that.
People have networks already. You can connect with relevant networks. If you're going after Richard Branson ... "You're abusing your power Roger" That's the end of it. We're taking a short break - for Easter. We both have daughters - and a dog each - and no goldfish Contact Paul @bizjazzpodcast Instagram another day
The End ___________________________
This episode is all about "How to attract people to your visitor attraction".
Recorded in Republic of Work - co-working space - in Cork Ireland - this is not a political podcast.
Your geographical location is one of the most attractive things about you online. Two of the questions that people want an answer to (1) "Where in the world are you?" (2) "Can these people sell me what I want to buy?
The journey towards affection... Location Matters. St Patrick's Day - Roger sounds like he's applying for a job with Bord Failte
Oregon USA did something completely different: they didn't show photos of beautiful places & happy people Note: We have a newsletter now (whispers Roger)
The state of Oregon used Animation to attract people. Oregon: "This is what it feels like" Paul suggests - We'll write to the governor of Oregon to find out how successful the campaign is. 3 ways of marketing a visitor attraction (1) provide information about the place (2) impress people (get them to go wow - images & testimonials) (3) conjure up desire to go there
Paul talks about Spike Island - "Ireland's Alcatraz" "People who collect prisons go to Spike."
The Spike (also called the Spire) in Dublin on O'Connell Street - 120 metres high
Papillon film (1973) - starred Steve McQueen (and Dustin Hoffman) Escape from Alcatraz film (1979)
Spike Island in Cork Ireland & Alcatraz compared & contrasted "There are no sharks around Spike." How to differentiate Spike from Alcatraz:
(1) Geographical (2)
Another example: South Island New Zealand v Ayers Rock in Australia How do you attract people to select your attraction?
"Experience a better prison: - could be a slogan.
Another prison: Robben Island - where Nelson Mandela was prisoner. Spike Island has more cells than Robben Island
Forget Alcatrez - More people escaped from Spike Island
Colditz Prison WW2 . a castle for officers - 1955 film
The Great Escape (1963 film) starring Steve McQueen
The Shawshank Redemption (1994 film)
There are many Escape stories - they attract people.
"Come to our prison - the prison where we couldn't keep them in."
How you market a place in the most genuinely attractive way ...
You can (1) Tell stories about your place (2) Contrast your place with others (3) Make a virtue of what people may say is your weakness
The states of Oregon & Washington compete for visitors. "Come to Oregon - we think differently".
Which medium will you use to make your place attractive? Differentiate your business by the way in which you present your business.
Paul talks about blurbs on the back of books: the most important
David Gluckman "That S*it Will Never Sell" The Bible has no blurb
Roger has bought a book.
You can be a more effective warrior fighting on the same ground, in the same arena - or you can be so different that you're in a "category of one". Chase Jarvis said you don't need to be better - you just need to be different.
"We're out of time my baby" by Chris Farlow is the song that pops into Paul's mind at the end of the show.
Roger Overall & Paul O'Mahony
"I have something on my mind" kicks off Paul
Napoleon, Steve Jobs, The art of war & leadership
The public display & use of values
SWAT analysis & funding
Integrity - Quality - a list of values
Harvard Business Review
How Change Agents Branding (consultancy) came up with its key values (Manifesto)
"We drew our values out of our experiences" - South Africa & UK
Key point: our values came out of an analysis of what we were capable of. "I wasn't capable of anything else".
Toastmasters declare 10 promises:
(insert the Toastmasters Promise here)
Paul talks about Toastmasters - and the Promise people make when they join the organisation.
Research on Toastmasters LinkedIn Group. Paul reports on what he's found.
BNI (Business Networking International) compared & contrasted with Toastmasters (Roger reports)
BNI Chapters - Toastermasters Clubs are local.
Singapore & Miami experience is consistent.
Both voluntary Both local Both welcome visitors Both international Both have 'hierarchies" Both have international conferences Similar structures.
"We met at BNI a long time ago"
BNI welcomes 'Substitutes' - big difference.
The power of values-in-action contrasted with espoused value. This is a big distinction.
Excusing dishonesty.
Organisations that have a lousy reputation
RyanAir controversy.
"I would question RyanAir's reputation" says Paul.
Niceties of service ... value of cheap price
Weighting elements of their manifesto
"We'll give you cheap flights but we won't give you good customer service" may be the RyanAir Manifesto.
Paul remembers Michael O'Leary talking when RyanAir began
Counter-cultural behaviour of RyanAir.
Trains in Germany don't wait for you - RyanAir adopted that approach.
The power of values-in-action.
- What do we stand for?
- What are we capable of delivering?
Structured thinking & incorporating your values into your business.
Clarity to employees is good. For example, how we answer the phone here ...
Bite Sized Cafe & Show&Tell Communications working together.
What Bite Sized do: a list reported by Roger
A raw, unscripted, free-wheeling, wide-ranging and eclectic chat about "How to be genuinely attractive in business today". For people in business. "Business" means you've a job, own a commercial enterprise, profit & not-for-profit - you work at anything (including housework). ___________________ Weekly podcast by Roger Overall & Paul O'Mahony from Show&Tell Communications (HQ in Cork Ireland, trading in Ireland & UK) - available here, in iTunes and other places.
This episode begins with MISTAKES.
- The key point is to recover well.
Story No 1 is about Jack Nicholas (golfer) as told by Bob Rotella (golf coach) in one of his books.
- FORGET YOUR MISTAKES - after learning from them seems to be the message.
Paul: "I do not know what direction this podcast will go".
Roger: "Is that because of your experience?"
Story No 2: Heart Surgeon in USA at 93 years of age.
"How old will I be when I stop working for money?" says Roger These guys work today : Ridley Scott (born 1937, English film director & producer. Warren Buffet (born 1930, American business magnate, investor, & philanthropist, serves as chairman & CEO of Berkshire Hathaway - Wiki) Stan Lee (born 1922, American comic-book writer, editor, film executive producer, and publisher - Wiki)) Walt Disney Inc Floyd Norman ((born June 22, 1935) is an American animator, writer, and comic book artist - Wiki)
"People who retain experienced people make the business attractive" says Roger.
The Internet Age: Have the rules about how to do business changed? And if so, how much have they changed?
How recently did a business have to think about cashflow?
Example of Egyptian Pyramids.
Story No 3: Jane Boyd's father (in Canada) drove miles to build relationships.
"Automated relationships"
Story No 4: Instagram Adverts.
The "Free" Economy.
Communications spoiled. Frequency makes the experience unattractive -say Roger.
Interrupting. Annoying.
How can we make our ads desired? How can we make our ads relevant?
Story No 5: Amazon interruptions.
Get me Ad-blocker ...
Story No 6: Waiter's job is to interrupt - Lourdes Story
Communicating from Cork Ireland.
There is a clock ticking during this episode ...
"People can hear their life ticking away..." says Roger.
"Your time gets more valuable the longer you live ..." says Roger.
"I'm charged out at a much higher rate than you Roger ..." says Paul.
Elliott Erwitt, the photographer - how does he think?
Coffee chat comes next.
No coffee company sponsors Business Jazz - "we're not attractive enough yet" says Paul
Gary Vaynerchuk went ranting yesterday - says Roger.
"The contrast between your two personalities is significant" says Paul
Parents shouldn't impose their dreams on their children ...
At the beginning of his business career Gary Vaynerchuk worked in the family business. He was living his parents' dream - wasn't he?
"Gary took the conventional route" says Paul.
"I knew his father, I played golf with his father, mixed foursomes with his parents ..." says Paul.
"Call him on Skype" says Paul.
Casey Neistat , the You Tuber, doesn't like being asleep - Roger says.
FOMO = fear of missing out
"How is this at all relevant Roger ...? -
Gary Vaynerchuk is a trombone says Paul
Customer service plea by Roger
"sounds like sloppy stuff" says Paul.
"I'm really going to enjoy things when I retire" - Paul sounds horrified as he reports that he's heard many people saying this.
"Let's try and think of the others" pleads Paul to Roger.
"You'll end up in a job you hate ..." Roger says
"After work I can go to opera" says Paul
"It's not the end of the world to be in a job your don't like" says Paul.
Paul gives a sermon on "Suck it up".
"You are become the most amazing stoic ..." intones Roger.
Calvanistic Voyeristic Clever use of rhyme perhaps.
8 hours a day = 1/3 of your life, says mathematician Roger.
Business Jazz Podcast is for people who like their job and for people who don't like their job. This is an equal opportunity podcast.
"Are you absolutely sure this is the right job for you?" = a great question for a consultant to use.
"Are you absolutely sure you're on the right planet?" (as Elan Musk says)
Gary Vaynerchuk's life summarised by Roger ...
"We can tell a story" says Paul - as he starts to speak about a job he began ages ago.
How Paul learned a lot from bad experiences in London.
"I'm distracted by the ticking clock ... " blurts Paul.
Roger takes his turn at telling a story.
You can connect with Paul & Roger - "Personally on line" - at http://www.showandtellcommunications.net
Thank goodness - the next episode will sound very different
The End.
(29 minutes) This is about "Dressing for work".
First you hear Paul tell Roger about "The White Company" ...
Roger brings Steve Jobs in his polo neck onto the catwalk ...
Paul introduces Rita Clifton's dress ("Rita Ann Clifton CBE is a British advertising professional and a former UK Chairman of Interbrand who currently works as a speaker, facilitator, writer, and non-executive director of a portfolio of companies." - Wiki)
The big issue: Should you dress the way your clients expect you to dress?
Are you at your most attractive when you dress to fit in?
Paul O'Mahony & Roger Overall chat about
The Hotel
First you hear ongoing conversation about what it's been like for Roger & Paul to talk with each other.
"Discovering what you don't know is learning..."
[There's a dog in the corner of Paul's kitchen - Louis the English Setter may guest on this show.]
Whining ... complaining ... leads to Roger's hotel experience in UK.
The hotel Roger & John (UK Sales Director) was : -excellent booking - bed pristine - shower hot & powerful - room to hang up the suit - plenty of plugs - Wifi not needed - bathroom light repaired immediately - ideal location - big power brick
Bishop Stortford (Hertfordshire, England, population 37,000) near Stamford Airport
What's Roger's complaint?
This is a poignant story about how to upset customers a lot.
The human contact (or absence of it) ... The personal touch (or lack of it) ... The communication (or a comedy of errors)...
Roger's never described his upset feelings in such graphic terms (at least not on this podcast).
"Hostile" - "Antagonise" - "Aggressive" - "Sinistre"
A pregnant woman intending customer features in the story.
"Antagonism" - "Lying" - "Passive-aggressive" ________________ High point on the show may be : - Roger defending Ireland's reputation. "Ireland - It doesn't rain unnecessarily" (new national strap line?) ________________ "Eerie" - "Hostility" - "Insulted" - "Aggressive"
"What's your problem?" she said to the pregnant lady...
This is Fawlty Towers without the charm.
You better stay in another hotel.
How do you describe a hotel like this?
What makes the experience of a 5-star hotel?
Paul suggests we bring a hotel manager or hotel reviewer on the show. ________________ What did Roger learn that's useful to listeners?
The human element matters most The product may be excellent - but it the experience of the human is not nice - that detracts from everything ... _______________ The formula If P = + "+ & - added = - (This is work in progress.) __________________ If your product is rubbish - you're done for ... If your product is brilliant + you don't treat people in a way they think is good - you're also on a very sticky wicket ... __________________ Why was the "heavily pregnant woman" more effective than you were"
She met aggression with aggression.
Was she assertive? __________________
Contact us Roger Overall at http://showandtellcommunications.net Paul O'Mahony at @omaniblog on Twitter (& other social media) & @ Show & Tell Communications ________________ PS - "cut out self-disparaging remarks" asks Paul.
Podcasting from Cork Ireland
You hear Paul O'Mahony & Roger Overall talking about "I know enough to be dangerous".
Dangerous companies, perilous companies ...
Japanese chef preparing fugu fish ... you can die if the fish isn't prepared properly ... and not by trial & error.
If you want to be genuinely attractive in business - you can't do what some You Tubers do... You can't promise and keep putting off the delivery of what you've promised.
Paul is in a team preparing a Conference for Toastmasters in District 71 - he's the marketing person on the team. (11-13 May 2018).
Roger asks "What is your key concern?"
(1) Making it genuinely attractive, or (2) Being overwhelmed ...
Paul dramatises the work. He has to remember "everything is not dependent on me".
Paul talks about Toastmasters. Roger highlights Cork as the best place in Cork - much more attractive than not-Cork.
"With an accent like your's Roger - you can't ever become a Corkonian". _________________________
At last, Paul & Roger talk Apple:
A success story ... superb customer service from a guy in Lisbon...
Cork to Dublin, cross city, on to Belfast - to the only Apple Store on the island.
15 minutes about great customer service by Apple ...
After that Roger contrasts the way Apple have behaved so secretively in another area ...
We all need holidays - Paul even got a recommendation from the guy who helped him (on phone for about six hours over three days).
Contact Paul & Roger on http://www.showandtellcommunications.net
Season 5 Episode 2
You hear about email marketing - and two emails Business Jazz received this week
This is Episode 1 of Season 5
Could Business Jazz get into the Guinness Book of Records?
Longest single episode of a podcast?
This episode is all about Chris Brogan's #My3Words.
Context & timing are important in every business.
Business Jazz Podcast probably wouldn't exist if it wasn't for Chris Brogan's weekly newsletters.
Three words that act as your guides for the year...
www.chrisbrogan.com is where you can find Chris Brogan's three words - every year since 2006.
Put your three words in your diary so you see them every day ...
Make them your screensaver ...
Have them tattooed ...
Make a new business card each year with your words on them ...
You hear Roger & Paul discussing Paul's three words
[Strava & Runkeeper = running Apps Roger uses.]
"Planning Quality Moments" - Roger's three words.
Roger creates a huge amount in his work - but if you just create in a vacuum that's not good enough.
Planning is an on-going process.
"I'm going to start seriously planning stuff" says Roger.
You hear Roger describe how he allocates his time.
Moments: I want to focus more on being 'in the moment'...
How golfers stay in the zone for small bits of time ...
"My time is getting progressively more valuable to me" says Roger.
Quality: Making sure I do the best work I can with the resources available to me ...
______________________ Why do you think anyone could benefit from this approach?
Your words won't make you feel bad, they nudge you along.
The year is going to be "choppy waters" - the words help you think on your feet, make decisions, remain flexible ...
___________________ You can find Paul and Roger at "ShowandTellCommunications.net"
Note: This episode was live streamed via Periscope.
You hear Roger Overall somewhere in British Columbia, Canada - talking with Paul O'Mahony in his kitchen in Cork Ireland.
There's a short conversation about Canada
First Nation people
Then a few words about Jane Boyd.
Jane Boyd, a previous host ("leading lady") on Business Jazz, has lost her voice.
Somehow Paul & Roger started discussing gender ...
Gender balance is what Paul favours.
He got fed up of panels of man. The Chinese Communist Party leadership is all men.
"Is a business more attractive to you if ... ?
"Who are the customers of the business? If you serve a mixed gender popular...
Able to put out messages from both segments of your 'target audience'..
"There can be some awful women - as well as some awful men...
Paul says "I hate stereotyping ... The women I've met pay more attention to detail
Gay men pay more attention to detail...
Boards of companies to be more representative ...
Roger - you could say I don't care ...
I'd have to be some sort of rank idiot ...
You could be a hard-nosed business person
I want my daughter to self-actualise...
"Do you thank ?
"The problem is we agree with each other ... boring old liberals ...
I'm going to adopt a position to draw you out:
Policy level ... asserting their own points of view
Women have been so excluded their ability to stand up for their point of view is weak ... Men get to shout women down ...
it's a waste of time to put women on the Board..."
Our daughters are well able to express their points of view...
All other things being equal
I'd go for a dim women ... there would be a variety a dim people.
all sorts of different personalities
Belbin on team roles (1980s) ... not one particular types of
Several types of intelligence
Q1 Why do I feel so strongly that diversity of gender is an advantage? Where's my evidence... 50/50 companies out perform
Iceland: Gabrella ... photography project feminisation of the banking culture ...
we need more of female approach ...
combat these male dominated institutions ...
Paul testosterone is the problem ...
Men in suits got excited ... bankrupted the country
You might as well hand it over to women they couldn't do any worse
Your problem ...
men have more balls for ...
we don't have evidence of women in decision-making positions
I was only talking about Boardrooms
Women are the dominant force...
CEOs suffered from types of paranoia
We agree women are capable of making decisions
haven't had access to power & authority
women are capable of 'exercising the upper hand'
To be genuinely
you don't want to be accused of mysogeny
systematic
could be seen as a form of mysogeny.
Dismissing ...
A point of view - I don't recognise gender I only recognise talent
Paul has programmed himself to see gender balance & skin colour
Some say they're blind to gender ...
How do they mean that?
Roger was the only man among 40 people ... in a house...
Paul there's a fundamental problem in education - vast majority of e ch ed
I would favour quotas ...
absence of male role models results in negative consequences.
Gender quotas - Paul is in favour of quotas for parliament ...
This is different to any previous episode ...
BusinessJazz.net for Paul & Roger.
If you found this useful ...
Paul the male
"You've been listening to two men debating the gender issue."
Recorded in a car travelling in Vancouver Canada - Roger Overall with Jane Boyd.
This is "Not a commercial for Vancouver."
Brand Canada is discussed.
Brand Canada - Roger's perceptions of Canada before he arrived. Edmonton connection. Canadian Mounties, honorable, on a horse, integrity. Return to the Ultramarathoner Gary Robbins story - reinforced the idea of being Canadian. Don't forget the "natural beauty & wide open spaces" of Canada.
Jane & Roger discuss Roger's perceptions of Canada - now that he's spend time in Canada: Looking forward to coming back. Extraordinary "Welcome home" said Bob, Jane's husband - this welcome seemed to be an expression of Brand Canada.
The marathon story: Roger ran a race, came in last - even so, everyone waited for him to finish. Very kind, supportive people.
Well tended, maintained city - a clean place. Vancouver appeals to many people - does not disappoint.
Roger does his best to highlight things that are different from what he expected. Many similarities with USA. Big trucks. Peculiar blend of New England, original England, Holland & Texas. Differences in pronunciation of words.
Didn't expect such a melange.
Jane highlights: Asian population, off-shore investment, indigenous culture, very diverse country. Not all melting into one culture.
Brand Canada falls down: everyone is aware of what happened to native Indians in USA People think First Nation peoples have been treated well in Canada
Residential schools, children taken from their families, to "give them culture". [Jane was born on Vancouver Island] - she's ashamed of how indigenous peoples were treated.
Amazing country, universal health care, different from USA and rest of world - but "we have a long way to go".
Truth & reconciliation Commission in Canada.
Jane's brand identifier is Generosity - an element of that must come from being Canadian. "We apologise a lot." Quick to own up - go forth to make it right - make amends
Making mistakes in business: can you be more confident that your mistake will be accepted - or do you feel nervous about coming clean?
Personal & business ethics - "sometimes it's hard to own up but it's the right thing to do." Makes the customer feel better.
In Canada "we care about people. We take care of the vulnerable. We have poverty & homelessness. But we believe in taking care."
Largest credit union in Canada is nearby - socially responsible businesses. Story: What a glove-making company did for Jane's dad. And he didn't retire until he was 78.
"A lot of companies are doing right for their people."
Halloween - a US thing. - "trick or treat" A poppy - worn for Remembrance Day
You can find Jane Boyd at www.45Conversations.com
Roger Overall at www.businessjazz.net & www.showandtellcommunications.net
Roger says he'll be back in Vancouver in February 2018.
Recorded in Republic of Work, Cork City centre.
The podcast starts with Roger & Paul describing what happened the last time they recorded the podcast.
A disaster.
The episode was lost : the recording equipment failed.
That 'catastrophe' led to discussion about
"What should a company do when it has a major failure?"
All businesses have failures - you have to pick yourself up (2:30)
What to do when you have a major disaster (a huge screw-up) - and you want to remain genuinely attractive?
There's evidence that when things go wrong - providing you recover well - you become even more attractive to customers. (3:20)
People think you're human We all fail. But because of the way you recovered...
Your client is a human being as well.
You can easily imagine the worst. However, the reaction may not be anger - may be one of understanding.
Roger's story about his father's mistake. How he learned from the experience. "What are we going to do about it?" - this is the big question. (6:45)
When this is the focus (1) Employee doesn't feel so horrible, they can continue to do their job (2) No energy is wasted on feeling bad, shouting - all energy is directed to solving the problem.
There is slight reference to "A no - blame culture". (8:00)
Roger's big recommendation:
There are three questions that need to be asked when things go wrong
(1) Why did it happen? (2) What have you learned from what went wrong?
(At Business Jazz - we had a faulty kit, we weren't monitoring the audio, there was an intermittent fault. We weren't monitoring the audio throughout the whole podcast.
(3) How do we move on? What's our action plan?
(At Business Jazz, we had a 'small' problem - we moved on before we sorted the problem and that led to a much bigger problem.)
Paul asks:
What if the disaster is big and the cost of fixing it for ever is too high? Should you be going out of business? (14:15 )
This led to discussion of - Example of travel to Mars... - Use of Disclaimers - Insurance to cover failure to deliver.
Plus even more discussion of the experience Roger had with Air Canada & Aer Lingus - on his way to Vancouver, Canada.
The cost of guarantees
Aer Lingus wasn't able to guarantee ...
Big praise for Heathrow Airport website is excellent : tells you how to transfer. (19:00)
Big emphasis on the importance of really good clear information - presented in a friendly language.
Go to Heathrow.
Paul & Roger say they'll put the Air Canada email up in shownotes.
Paul sent a tweet with a link to the last episode of Business Jazz to Air Canada - but there's no guarantee the CEO got it.
Humourous chat about Air Canada.
Any other disasters? (24:50)
Exxon Valdez oil spill is discussed.
Elevator pitch: New TV program Roger would like to make.
Roger tells " Do nothing - let the sea clean up" Better than throwing chemicals over the oil. Adding to polution.
Oil is of nature - not synthetic.
"We're not here to tell people how to clear up an oil slick"
How to communicate that to the public in a way that will persuade the public you're being responsible:
- Be seen to be doing something
- Do what you can for wildlife
- Educate people (For example: Why do you think we're transporting oil?)
What caused the oil spill? A meteorite fell to earth theory
If you have thoughts about oil spills, please get in touch
An experiment to try at home: Spill olive oil on water & clean it up. Roger's tip - use lemon juice
Contact us please at BusinessJazz.net.
This episode of Business Jazz Podcast is (mainly) about :
How to do an elevator pitch to the CEO of your 'ideal potential client'. _________________
There is no perfect way. You need to find your best way.
There are some essentials & some desirables.
You must
find out how to get in touch with the person afterwards ensure they know how to contact you (if they want to).
Give us an example of a successful elevator pitch you've done Paul
Paul's elevator pitch story: to an advertising agency director. Paul eavesdropped on a conversation during a coffee break at a conference in Dublin. (The person in the queue was a director of Arks "one of Ireland's longest-established agencies, with billings of £21 million (€27 million) in 1999 - up from £6 million in 1996".)
The Guinness stout account was once held by Arks for more than 20 years.
What Paul did led to a contract to provide services to the agency - presentation skills training courses for account managers & creatives.
Learning: A queue for coffee's a great place to take the first step - to make a "memorable splash".
P&R speculate how Michael Lynch AV3 Media (for example) could make a 'memorable splash' - introducing AV3 Media to new potential clients.
PLEASE NOTE: The topic of Elevator Pitches emerged as a surprise during this podcast. P&R don't decide beforehand what they're going to focus on. ____________________
A 'business development' news story : ShowandTell Communications is in a situation. Another podcast team are (1) in difficult (2) looking for advice
Asked for advice, S&T offered a solution. The solution involved offering to do some work (audio-editing) - for free.
Because S&T want to be seen as genuinely attractive
Our No 1 aim at Business Jazz Podcast is to (1) Be Useful to Show&Tell Communications (our parent company) [and equally at the same time] (2) Be Useful to other businesses
That's why we offered a trial - one piece of work - valuable but not a huge service.
Why a Trial period is a good idea: A trial piece of work. The advantage to both parties - being able to stop without losing face - time to get to know each other & see whether both like working together.
In this case, it's important to clarify the quality of the audio-editing needed - before quoting or agreeing a fee for the service.
You'll hear lots of chat about editing audio - the tricky work involved in removing background sounds - how it can take a long time to remove sounds entirely.
[There's short reference to sound of Theresa May coughing at Tory Party Conference.] ______________________
Contact Paul & Roger on www.businessjazz.net. - if you'd like to follow up on anything on this podcast.
Please tell someone about this podcast
Paul O'Mahony & Roger Overall [P&R] - podcasting from Cork, Ireland talk about how to be genuinely attractive in business today. Recorded in @RepublicofWork. The podcast recording was live streamed on Periscope.
This week P&R discuss:
(1) A serious approach to branding. What is your brand? It's what others expect from your business. "This is what you are in the mind of others..." P&R emphasise the importance & value of doing research to find out what your business is in the minds of others - research may surprise you.
(2) What if a business can't afford to do research about its brand?
(3) Roger tells a story about his plans to travel from Cork to Vancouver - via Aer Lingus & Air Canada. Paul is shocked by Air Canada.
Roger emailed both Aer Lingus & Air Canada to find out about his luggage. He expected a poor, slow response from Aer Lingus. He expected a top class response from Air Canada.
Brand Canada is strong, much stronger than Brand Aer Lingus - in Roger's expectations. The shocking thing is that Air Canada sent an email : "We will respond to you within 30 working days." You hear Paul cracking-up. Paul says it's like someone calling a fire brigade and getting a reply - "thanks for your call, we'll be with you within 30 working days."
P&R decide : "Let's send this podcast to CEO of Air Canada".
Paul says next time he books to fly Air Canada he expects a reply "we expect to be able to collect you within 30 days of your booking date." Horrific story - almost unbelieveable.
(In case you're wondering, Aer Lingus sent a reply that left Roger in some doubt - but at least it was an honest answer that sounded as if they couldn't provide an absolute guarantee that nothing would go wrong.) _________________________
Part Two:
Paul & Roger (P&R) chat about
(1) An understanding of what a brand is. Many miss the point that "I don't have control over my brand.
(2) A book: "Markets are conversations" is the No 1 thesis in "The ClueTrain Manifesto" (1999). ______________________
P&R summarise key points from their conversation:
- You need to have a huge interest in the expectations people already have.
- Strong Brands discourage some people from being interested in their products & services (saves people from wasting their time). An Undertaker doesn't want to be confused with Pizza parlour.
- It's good to "Be Ignorant" about what other people think Don't base your understanding & decisions on (1) an unrepresentative sample - (2) what you fear people are saying
Your company values: Remember : You can control the extent to which you behave in line with your values. Your values can't be changed without changing the Board, the hiring policy, the people. You may gradually need to ditch some of your clients - in order to move to working with your "ideal clients".
Many companies have "values" - value statements. But statements are not what matter most - behaviour is what people base their expectations on.
Paul tells story about a company he once worked for whose No 1 value was Fun ___________________
P&R summarise the Key Points from this week's episode.
(Bitcoins get a brief mention)
EIR brand is an elephant or a tanker - slow to change. It's in a market that's high tech - fast - nimble. P&R say there's a "phenomenal mismatch" between Eir's brand and the market in which they aim to succeed.
"If your No 1 value is X - why do you do Y? "If that's your No 1 value - why are you doing that?
The ClueTrain Manifesto : "Markets are conversations" is highly recommended
Paul & Roger would like you to contact them via BusinessJazz.net
Important Note: Big thanks to Jane Boyd in Vancouver for contacting us about our "About Us" Page: she pointed out that it's out of date.
Sometimes you really do screw up - even when your heart is in the right space.
Please tell someone about Business Jazz Podcast.
____________________
P&R = Paul and Roger
not yesterday, not tomorrow - How to be genuinely attractive in business today (GAIBT)
This episode of Business Jazz Podcast was live streamed on Periscope.
What is BJ day? S Day T day F day or BJ day
Bj name is taken already Before you name your company - who else dominatd that name? Don't go for a name a criminal uses They have to have trade marked it in different jurisditions
F day is n't confusing you can't be attractive if
Words have resonances F-day further fab featuring a series of f words You get more f words on our podcast
our 3 words - superlatives we own
Press release - use all the superlatives when referring to your company some journalists are lazy = tip for you
rubbish about you a leading co professional quality
What 3 words would you reccomend fenomenal - factual - frisky
Research team - 2.5 m - trafied
_________________________
Are we going to get serious?
Imagine we aimed to podcast alert & attentive
their job is to communicate
ehat how why & outcome you could expect
you were an employee ambition to be change agent - make a difference and leave
coffee-makers make a difference
Anything going on in the world?
M a diff or leave
give people leaway to make a difference
SOPs for everything - Scripts on screens - Siri co in-built
Good example of a company doing something well
Not first time they've impressed Roger
American, San Fancisco Company - 53 You hear Roger tell "The 53 Story" "Paper Drawing App"
Paper is a very human App Ohters are clinical empty soullesss
"I use Paper" 53 is memorable company name.
Lots of detail & emotions in the 53 "Paper" story.
Is "Paper" a Challenger Brand to market-leader? (Pro Create & Adobe)
(1) The fall from grace of "Paper" in 2015 ...
Why did Paper add functionality to the App? Paul is preposterous
(2) Roger wrote a blogpost... saying he was no longer happy
Said he was "disappointed"
(3) Email from Christopher Martin from 53 product mgr who oversaw the product the devel pf paper 3 "a very human email" out of the blue
(4) Updated function 3 months later - App transformed "amazing, great to have t he App back"
(5) R does cartoon building a career as a cartoonist Roger was asked: "How do you do your cartoons?"
Stylus applied ear 53 launched their own stylus "Pencil" ¢50 Charoline Weingardt artist had a Pencil - got one for r - one of first in E have have one.
Technological problems - wearing out too quickly - odd behaviour - trouble drawing with it - palm rejection didn't work quirks- eraser didn't work for me
I use Paper Magnus Stylus by; an Irish company
R said this on Instagram - can we send you a replacement?
arrived additional nibs - it works brilliantly - better than the one I had
leapt in on a conversation feint whisper on smedia -= got in touch - 2 years after last contact
fenomenal way of reading wea "fing fabulous"
53 may take your story & put it on their wevbsite "I wouldn'tmind if they
cc licence to 53 to use as you wish
left me gushig fan of their product & company flaberghasted
Advice points:
Stories are better than points
144,000 seconds - BJ book producedin 144k seconds ....
If you want to be genuinely attractive in business today (HTBGAIBT): (1) Do what people don't expect (2)Do what gets people saying "I don't really deserve to be served by this business ... Surely it's only others who get this extraordinary service? (3)Treat users in a 'down-to-earth' - ordinary - genuine - intelligent - way.
There's a good chance you will be (GAIBT).
Ffnd & contact P&R on "BusinessJazz.net" Find Roger Overall on "showandtellcommunications.neti" Find Paul O'Mahony's freshest bio there. Find Paul live streaming as @omaniblog on Periscope.
'OMANI' = Outrageous Monsters Are Near Ireland.
Phone Paul - he'll be very pleased to talk to you.
Last words you hear on this episode "... Now look you wonderful wonderful ...
How to be genuinely attractive in business today. Podcasting from Cork Ireland, Paul O'Mahony & Roger Overall (P&R) talk business.
This is the start of Season 4. __________________ (1) You hear P&R address the topic of SWEARING in business - and swearing during podcasts.
Blasphemy, GaryVee & iHeartRadio are discussed. One person's unattractive phrase is another person's way of emphasising a point - or attracting attention.
How you present your business matters - but what about presenting yourself in a GENUINE way? _________________ P&R argue *your website is your home on line * it's where you can be who you want to be _________________
(2) You own your website - you don't own 'platforms' like Twitter, Facebook, Instagram, You Tube, Snapchat, Audioboom.
A platform has the power & right to change its terms & conditions. What happens to your stuff if they change direction? ______________________
(3) P&R carry out a 'thought experiment". What if you want to connect with people who would dislike your usual way of presenting yourself - what should you do?
What about attracting people on a false basis? Like using a woman's voice to introduce a podcast - and then presenting male voices in the podcast - like Business Jazz does?
P&R talk about Sarah & Mark. ___________________
(4) The Audioboom Story How Audioboom recently changed its focus and terms & conditions. How Audioboom communicated the changes to people who'd used their service for years.
Roger rants against the $9.99 price point too many companies adopt.
Paul thinks companies should reward early adopters & big users who've helped a platform to grow - rather than ignoring them.
What follows is detailed discussion about how some people responded to an email from Audioboom: Paul was "particularly pleased & shocked to get a reply so quickly" - four others reacted differently.
This led to discussion about 'confirmation bias'. People tend to look for confirmation of their expectations.
Roger summarises the suggestions made during the podcast: (1) Pay attention to the risk of 'confirmation bias' - its always there. (2) A single communication doesn't exist in a vacuum - best to have a unified approach to all your communications. (3) Your Brand : it's what people expect from you - attend to the reputation of your brand all the time.
Thank you very much for joining us for Season 4. We intend to serve you well. Paul O'Mahony & Roger Overall.
In this podcast, you hear:
Erratum : Roger corrects a mistake he made in the heat of the moment
We're ready to talk (1.28) Personal Introductions (1.40) _____________
Business communications (5.10) Is this an Anti-Apple rant" (7.10)
"Why would anyone stay with Apple?" (8.00) Apple knows it has this reputation. (8.40) Special Event in the life of Apple : Apple meets journalists - a rare occasion these days (8.50) Remember those who don't use Apple (10.00) The point of the story: don't let others tell your story.
If there's a void, others will fill it (10.30) You need to take control of the story - immediately (10.50) ____________
USA - Frozen Head State Park - Tennessee - the Barkley Marathons 2017 (11.05)
Trail-running not orienteering (12.55) Twitter's the best way to follow the race @KeithNunn (13.30) The drop-out rate is "horrendous". (14.45) NB - John Kelly finished in 59:30:53 Gary Robbins from Canada The 5th and Final Loop (16.00) Where's Garry? (17.40) The first story that went out from Gary "Lazarus Lake" Cantrell : the "6 seconds late" story - exploded on Twitter (20.45) The second story: "I did not complete". (21.50) Which story travels most? Back to the practice of communications (23.50)
Putting the story right (24.00) Correcting the message The speed with which you put the story right (26.22) __________________
Our advice & the Challenge: how to draw valuable lessons from Roger's story?
(1) A concise, appealing, powerful & emotional story that's easily understood will travel (27.50)
(2) Make sure your message is accurate
(3) Give people something they can use - express your message in a form that others can use
BIG issues we didn't resolve:
"Truth is not the big issue - usability is." (Paul)
"Be careful you don't fall into the trap of telling the truth." (Paul)
"If you're going to put out a message, why not make it a true message." (Roger)
"Make it useful & true." (Roger)
"Which would you prefer, an interesting lie or a boring truth?" (Paul)
Appeal to our supporters : Please tell one other person about #BusinessJazzPodcast ________________________ Contact us Roger Overall @rogeroverall Show&Tell Communications (+ Spierkater.com – running & cartoons)
Paul O’Mahony @omaniblog BusinessJazz Services @bizjazzpodcast
Mark Cotton @mcfontaine. www.audiowrangler.co.uk – for your audio requirements – Bletchley Park Podcast
All about marketing - Roger Overall & Paul O'Mahony chat about a recent email from Chris Brogan.
BusinessJazz - Season 3 - Episode 14 - Values & Personality Make You Strong by Business Jazz
Podcasting from Cork Ireland, for 43 minutes you'll hear Roger Overall & Paul O'Mahony riff off each other, playing "You can't do it alone"
Topic: Attracting Staff, Partners & Funders
INSERT CARTOON ________________ In Episode 13 of Season 3, we help you think about your staff & business partners. We want you to become more attractive in business today We discuss
What about the staff, employees, partners? [1.10] You need a partner [1.35] Why one-person businesses don't work [1.45] The squabble between Roger & Paul [4.05] With staff comes headaches [4.50] You need to find right people and able people [5.30] You have to make yourself an appealing employer [5.45] The flower shop story - Best of Buds in Cork [6.20] One of Paul's clients makes software for universities [7.30] Every business is always in competition for staff [8.40] Roger goes for water [9.07] We also discuss ....
Republic of Work people & Partners [10.00] The importance of signage & balloons for business [11.20] Solopreneurs [11.30] BusinessJazz has Lennon & McCartney [13.30] You need to attract great people to work with you [13.55] How can you afford to take on new staff? [14.25] One of the most important points about business [15.30] Funding the business [16.00] What about doing the work [16.35] The Vaynerchuk approach [16.05] Saving money - having reserves [17.35] The behaviour of banks [17.50] Raising money from investors [18.20] What potential investors look for [18.45] Never borrow from family? [19.10] Kickstarter - the Peter Cox story [19.50] How Peter Cox failed to hit his target [22.10] Peter Cox needed to attract his "ideal" staff [24.30] Writing a 'person specification' [25.05] Selecting staff - avoiding 'bullshit' [26.00] Getting on (gelling) with people in the company [28.40] The company's angle - the employee's job [29.45] "How can I make myself genuinely attractive in business today?" [30.05] Treating an employer as a customer [30.20] Being 'irreplaceable' [31.00] Paul can't remember the point he was going to make [30.45] Best example of a company making its staff feel really valued [31.50] Roger's South Africa story [32.30] Providing employees with the right equipment [34.55] The right amount of pressure [35.20] Summary [37.15] We offer you our best advice:
(1) You can't do it all on your own - you must find supporters
(2) This podcast is relevant to you no matter what your business is.
Appeal to our supporters
Please tell one other person about #BusinessJazzPodcast _______________________ We spoke fondly of
John Lennon & Paul McCartney Mick Jagger & Keith Richards Simon & Garfunkel Facebook: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz & Chris Hughes T S Eliot & Ezra Pound Prince Best of Buds (Cork) Akari Software Republic of Work, Bank of Ireland, Nespresso, Teamwork.com (Peter Coppinger & Dan Mackey) Sherlock Holmes Show&Tell Communications (Roger's company) Change Agents Branding Jonathan Amm Gary Vaynerchuk Dragons' Den Kickstarter Peter Cox Photography Michael Port MS Word & Excel ________________________ Let’s work together – fondly
Roger Overall @rogeroverall Show&Tell Communications (and Stierkater.com - running & cartoons)
Paul O'Mahony @omaniblog BusinessJazz Services @bizjazzpodcast
Mark Cotton @mcfontaine. Www.audiowrangler.co.uk – for your audio requirements – Bletchley Park Podcast
Recorded at #HackForGood at Republic of Work in the centre of Cork. Roger asks a difficult question. Paul bails him out.
In Episode 12 of Season 3, we discuss:
We discuss fundamentals
Strange start: Paul has nothing to say this week (0.05) There are times to reflect & live in silence (0.18) Mindful business (1.04) Mickey Mouse's ears "How much time have you been stressed? "Living in the Now" How much energy of business people gets diluted by not living in the Now? Living in fear of future & regrets about the past Worry: what does it have on your ability to pay attention to a client? How acute is it? How rested are you? Anxiety consumes too much energy - but not always (5.30) Do you have a mechanism for controlling the "barrier" Working with a business coach Insight You can live a better life We focus on focus
Ever done a course on mindfulness? (6.45) Concentrating on a very small detail Meditation & Mindfulness [syllables matter in communication] - Use one-syllable words - like "love" Focus on something real that's experienced - not imagined Practise the art of focus (10.00) Feel your weight on the carpet Ummm... ummm...ummm... (is one way) 'Doing it' is the hard bit - especially if you're an impulsive (11.55) We can all imagine catastrophes (13.00) 'That's typical of me' - 'it's all my fault' Story of a waiter who had a lousy day Advice can be dismissed (15.00) Insight Control your imagination now We advocate Practice:
If anyone thinks they can have a mindful approach to business without practice - they're bonkers Golfers & hurlers must practise (16.00) Business people better practise - if they want different results Let's not use the word 'idiot' (18.00) Physical health is recognised Mental health is starting to be recognised Tajikistan Business gurus are talking about meditation "I shall meditate for 5 minutes..." says Roger - No, do one minute - says Paul Perpetuating a fallacy (21.00) It's not difficult to practise, there's nothing technically complicated... Put down your resistance Mark Cotton knows "Keep on Running" 60s song "Keep On Running" is a song written and originally recorded by Jackie Edwards, which became a number one hit in the UK when recorded by The Spencer Davis Group (Wiki) Insight Everything is practice
We advise you to get help to change
Every day is the first day (23.00) Learned behaviour is difficult to change (24.00) - it takes work No one builds a business by themselves Google Larry Page & Sergey, Teamwork, Lennon & McCartney The business of developing yourself to be more attractive in business today (25.40) Automated text message that says "STOP" A mindful approach thanks to help of an external force (26.50) 'Accountability buddy' can help you Thinking ahead is not good - when you're dealing with a customer (28.00) "Let's make-up" birthday card Responding to a genuine need Where the clock? Paraphernalia we need for this podcast Michael Lynch AV3 productions arrives Paul sings "We'll meet again" Insight None
Appeal to you : Please tell one other person about #BusinessJazzPodcast _______________________ During this conversation We spoke fondly of
Mickey Mouse's Ears Tajikistan Mark Cotton Larry Page & Sergey Teamwork.com Lennon & McCartney Michael Lynch AV3 productions ________________________
Let’s work together – fondly @rogeroverall Show&Tell Communications @omaniblog BusinessJazz Services @bizjazzpodcast
@mcfontaine. Www.audiowrangler.co.uk - for your audio requirements - Bletchley Park Podcast
Podcasting from Cork Ireland, for 35 minutes you’ll hear Roger Overall & Paul O’Mahony talking about 'How to name your company'
Topics discussed: Amazon Alexa How to make a new product genuinely attractive today 2.00 Internet of things – increasing suspicions (2:20) Need for positive stories How Alexa can be another member of the family (3:00) Never call your child Alexa (4:05) What about people called Alexa? What would Alexei Sayle do? (4:40)
___________
Podcasting from Cork Ireland, for 35 minutes you’ll hear Roger Overall & Paul O’Mahony talking about name-calling
Topic How should you name your company?
________________
In Episode 11 of Season 3 we discuss:
Amazon Alexa Case study : why Alexa appeals to one family (Bernie Goldbach family story) 1.20 How to make a new product genuinely attractive today (theme) 2.00 Internet of things – increasing suspicions (2:20) Need for positive stories How Alexa can be another member of the family (3:00) Never call your child Alexa (4:05) What about people called Alexa? What would Alexei Sayle do? (4:40) Insight What’s in a name? that which we call a rose By any other name would smell as sweet; Naming your product Call it after a famous person? (they’ll have to talk about it) (5:00) “Richard” would be a disaster How do you make your product appealing? (6:08)
Naming your product is very important Recent blog post “How to start a business“ ‘How to steal reputation and other dirty tricks‘ appeals to our listeners (6:50) Funny unpronounceable names we discuss:
HOKA11 (running shoe manufacturers) – ‘HOKA one one’ NIKE – Nikon – Adidas – Tomato – Schedule Name your company how to name it without getting into complications (9:00) Do you need a confusing name or a clear one? (9:40) Insight ‘The Company name is irrelevant‘ General rule It’s crazy for a Startup to have a sexy obscure name (10:30) ‘Obliquity‘ (Book by John Kaye found on Roger’s bookshelf) won’t do What Robert Scoble said to Paul at Dublin WebSummit (11:40) Straplines are what matters (12:00) Pronounce NGINX Insight If you want people to talk about you have a name they can say Roger’s Story:
How ‘Show & Tell Communications‘ was named (13:15) ‘Republic of Work’ name + ambitions (14:00) General rule: (1) When you name your business – have a name that explains what the business does (14:30) (2) If you have a good strapline, the name doesn’t matter much A short pithy phrase not a boring one ‘BusinessJazz Services’ was born on BusinessJazz Podcast What BusinessJazz Services offers to clients (18:30)] Product name : what Amazon did Back to Alexa: Is Alexa a female name? McDonald’s Insight Be sure to have a big strap
What to do when you’re naming your product Long term best way: (1) Start with the brand (2) Think of the company name & product name later (3) Decide on your strapline before you name the company (4) Research Straplines others are using More of Roger’s business story: “How we got to ‘Show & Tell Communications'” Children know the difference between ‘Show’ & ‘Tell’ Playfulness & Light Apple was first called ‘Apple Computer, Inc’ IBM was ‘Computing – Tabulating – Recording Company (CTR) Acronyms as names Passing reference to the artist formerly known as Prince (TAFKAP) _________________
We offer you our best advice:
-
After branding your business, adopt a strapline
-
Don’t make us guess what you do
-
Make your company & product name pronounceable
-
Check out the cross-cultural associations ______________________________________
We spoke fondly of
Amazon Alexa Bernie Goldbach Alexei Sayle HOKA one one NIKE Nikon Adidas John Kaye (author of ‘Obliquity’) Robert Scoble NGINX Show & Tell Communications Republic of Work Apple IBM Prince
Podcasting from Cork Ireland, for 26 minutes you'll hear Roger Overall & Paul O'Mahony talking about how to manage change properly - without screwing-up
Topic Transforming your business model
________________ We chat about big stuff - nothing trivial
Mini Announcement: We are now a weekly podcast
We begin Introducing ourselves (0:55) Introducing AnchorFM (2:35) Credibility of Audio v Video (3:45) History of Paul on Anchor (4:00) Advantages of Audio (4:30) Examples of what you can do on Anchor (4:55) Humanity of Anchor (6:00) Strength of community (6:20) What the Founders of AnchorFM did (6:40) SXSW - South By South West (7:30) Result (7:58) ___________ Insight: We all need an Anchor ___________ We move on Cobbler's Shop changes the business (8:30) Radical change to your business (9:15) How to communicate big change properly (10:25) Give warning to customers Brand Advocates (13:55) Community becomes a Commodity Audioboo to Audioboom Summary of key points (15:15) ____________ Insight "For goodness sake, Communicate with a Capital sea - your life depends on it." (A U Thority) ____________
Stories of success How to communicate from both sides (16:15) Roger's accountant story (17:45) Handholding like Avie Uniglicht for AnchorFM An elegant solution that keeps customers on board (22:00) 'Apple are leaving the computer business' (23:50) Republic of Work in Cork ______________
Appeal to our supporters : Please tell one other person about #BusinessJazzPodcast ______________________
We offer you our best advice: Give warning in plenty of time Inform people about why the change is necessary Tell people what will happen Say when the change will come Provide help during time of transition Don't rely on volunteers to handhold Ensure others don't communicate the message for you _______________________ We spoke fondly of Show & Tell Communications AnchorFM SXSW Casey Neistat Beme CNN Pogoplug AudioboomFM Avie Uniglicht (aSKaVIE - your tech concierge) Apple Republic of Work ________________________ Let’s work together – fondly @rogeroverall @omaniblog @bizjazzpodcast @mcfontaine (The Audio Wrangler)
In Episode 9 of Season 3, we talk about how best to use your clients to help you build your business
Mini Announcement: We are going weekly
Here you hear us discuss
"Make assurance doubly sure" (Shakespeare) Imperfect start Introducing ourselves - Roger as molecules - Paul's a Citizen of the Internet Republic of Work is a brand new ... [list of features] Three word strapline: "START - BUILD - GROW" Pay a royalty Shall we make an episode on each of the three words David & Goliath by Malcolm Gladwell How do you go from being unknown to becoming a household name? Robert Scoble is in the building as keynote speaker for #Mavric2017 There's a good chance Republic of Work will become known Insight When you're unknown you may be tempted to cheat We go on to discuss
Start with a BANG, make a big noise Product placement - Nespresso Move in next to @GaryVee, Richard Branson, Mark Zuckerberg, Elon Musk But - Is it genuine to use the reputation of another to build awareness of you? You could be misconstrued Your value-sets could be aligned One product Benefit other users Trade off the name Insight We're not into clever marketing
Risk of association : like 'we're close to the biggest polluter & child labour user You might change them Paul got outraged : he saw people putting a list of clients on their website - old clients, tiny work, borrowing their branding, sharp practice, deliberately misleading, like LinkedIn contacts Paul's never seen anyone write about this How to use your list of clients in a genuinely attractive way - to gain trust & showcase your work Imagine you've worked for Bank of Ireland Make it clear Potential investors would probe for details, do due diligence Cameo visit of Donal Cahalane ('DC' to all) CEO - gave us stickers from Republic of Work - hot off the press - his vision - his plans What to do: (1) Put a description of the project on your website (2) Blog about the work and provide context for the work with each client (3) Get search engines to pick up your stories (4) Tell other startup how you got the work and did it (5) Show prospective clients how you work Think of your case studies as stories: Once upon a time, a long time before ... and while... we used to think ...and The problems we were going to solve were ... Insight Be ready for a new business idea to pop up Breakthrough for Show And Tell Communications The plan burst through " (1) Let me interview & record you (2) Transcribe the audio (3) Treat it as a mini-podcast (4) Show that ShowandTell Communications produce podcasts A new business venture for BusinessJazz = audio stories for websites: we'll visit your company, we help you tell the story behind the business & how it works, you'll show examples of the service you sell No alarm clock this week Summary of this podcast outcome: (1) A new business venture for BusinessJazz Services (2) BJS got from Zero to One (3) Clarity about how to present work you've done - genuinely
Appeal to our supporters : Please tell one other person about #BusinessJazzPodcast ______________________
Our best advice:
(1) Make a noise when you first start - use an amplifier
(2) Tell stories about jobs you've done - always put work in context
(3) Don't be afraid of telling your own origin story
(4) Hire "BusinessJazz Services" to create audio stories for your company
_______________________ We spoke fondly of
Republic of Work Robert Scoble David and Goliath Enterprise Ireland Logitech MARVIC2017 Nespresso Gary Vaynerchuk Richard Branson Mark Zuckerberg Elon Musk Bank of Ireland LinkedIn Donal Cahalane (the DC) Microsoft From Zero to One ________________________ Let’s work together – fondly - contact us @rogeroverall @omaniblog @bizjazzpodcast Showandtellcommunications.net BusinessJazz.net
This will help you sell your products & services to people.
For 34 minutes, Roger Overall & Paul O'Mahony address a problem every sales-person knows much too well - selling.
We start with a shock - Podcasting from Cork - We're in Paul's small 2008 Audi. Driving gingerly along narrow streets - in between parked cars - waving to barbers & hair stylists - without jumping any traffic lights.
This is first time we've recorded BusinessJazz Podcast in a mobile studio. During the podcast Paul's broke the law - Roger aided & abetted.
You hear us chatting about ...
Why we're recording on the move Republic of Work (1.10) - it's not just for startups (2.00) Remember the Republic of Work needs to be genuinely attractive "I can't find anything wrong with Republic of Work." (Roger) The Cafe @ Blackrock Castle Observatory was our spiritual home (3.00) Today we're driving towards a business community centre (3.35) Remember every business needs to sell: certainly Republic of Work needs to sell what it offers to its ideal customers There's a rumour there might be poetry in business (4.10) Remember "Be both Attractive & Sell" - or else your business will fail to fly (4.25) Cork City roads are not attractive enough (4.45) Barbers & hair-dressers (4.55)
Insight = Drive your business forward
We get stuck into selling... Introducing The Sales Funnel (5.20) Journey "From Awareness to Selling" (5.50) Who do you want to know you exist? (6.45) Who has "Desire to solve a problem now" (7.10) You have to find out "Who's ready & able to go ahead?" (7.40) When do you say "Here I am - I can solve your problem, as quickly as you need"? (8.25) What's your Quality Standard? (9.30) What is Good Value For Money (GVFM) ? (9.45) Clients that want to marry you... (10.20) 6 things top class "used car sales people" find out (11.20) "In the old days..." (12:00) The best sales people send you to another supplier (12:45) How to become trustworthy (13.30)
Insight : Sell yourself a funnel
We had trouble Parking in Cork...
How to listen to a potential customer (14.20) Be a "good nice likable person" - establish rapport (15.00) How to build depth of friendship Be friendly (15.40) People like before they buy Gather information to guide you towards making a sale (16.20) Either a Rolls Royce or a Mini may do (16.40) "If you can't make a sale - make a good reputation" Illegal moving of a traffic cone (17.30) Risk assessment said it was safe to move it one metre (18.10) Make space in crowded market / parking place (19.10) Create your own space (1920) Innovative law-breaking (19.50) Summary (20.28)
Insight = Be attractive as a mover & shaker
How to address unspoken reservations (2055) Matching your competitors (21.25) People have doubts (21.45) Being let down nicely (22.05) Overcoming doubt Satisfaction guaranteed (22.15) Trusting & Liking (22.25) Money back guarantee (23.35) "Send us back the wrapper" rant (24.00) Valueless guarantees
Insight : There is always something hidden
The half-drunk bottle story (24.35) Lifetime value of a transaction in a supermarket (25.00) The €40K transaction Imagine filming people entering a supermarket... Without a quibble (27.25) Wine Corks v Screw-tops (28.10) Recycling plastic stoppers (28.20) The cork trees in Spain are dying (29.00) How to open a bottle without a screwdriver (29.15) Cork School of Music 29.45
Insight = That bottle of Rioja is worth €40,000
The next question: May we Podcast from Republic of Work in future? ——————– Appeal to our supporters : Please tell one person about #BusinessJazzPodcast ______________________
Our 4 best bits of advice
(1) Use a Sales Funnel (2) First be trusted & loved (3) Rapport reigns - foster & nurture it (4) Show you're trustworthy - the most genuinely attractive supplier
In Episode 7 of Season 3, we address:
The weather for entrepreneurs & startups can be unpleasant Should business people pretend they're feeling great when they aren't? Is it better to be "authentic" or always have your best face forward? Should podcasts be perfect or should they (sometimes) show bad humour? Why Paul felt like flagellating in the corner - not flatulating Is 'real' communication better than 'consistent' communication? A story from days of corporate culture transformation in London How mistakes in customer service & recovering well can deepen rapport Is it wise to make deliberate cock-ups & recover with style? Deliberate breakdown of coach, sweets, replacement coach & refund Word-of-mouth marketing is powerful Most apologies are insincere & fake How to apologise to a customer Human connections - make yourself 'vulnerable' Dreadful pints of Guinness are served Customers have crap days - may empathise with you - sometimes If you're a miserable git all the time - or a misery gut occasionally When your default setting is "miserable" Humans have bad days The challenge is to explain in an impressive way You don't have to beat yourself up when you let yourself down Don't hiss at the cat, bark at the dog & let everyone have it
There are more stories
From the days of corporate transformation in London Transport (13.10) Making Mistakes in customer service & recovering well deepens rapport Deliberate cock-ups are tricky If you breakdown, hand out sweets, provide replacement coach + refund Word-of-mouth marketing works A Richard Branson story - heard from Dinah Liversidge Virgin Airways destroyed wheelchair - what they did to make it up to her Unequivocal apology - no mincing words Richard Branson phoned her - maybe from a balloon Dina got the Rolls Royce of wheelchairs She switched her custom from British Airways to Virgin Atlantic How many have heard that story? People who get lousy customer service Dinah decided she didn't want to be paralysed anymore It's great when you overcome extraordinary disabilities Andy Bounds, blind, turned that into 'Clearer Communications' business It's good to design buses for people with disabilities - it helps everyone Exceptionally clear communications impress & lead to loyalty
31 minutes you'll hear Roger Overall & Paul O'Mahony tell stories to help you to cold-call prospective customers. Topic: How to stop hating cold calling? ___________________
We offer therapy for one of your phobias
We discuss Roger's dreadful "vile" emailing skills How to give something valuable away to a potential customer What Roger should have done The "human" thing to do (and what not to do) The "perfect formula
Insight: It's great to get a gift - give them
We also discuss : Real cold calling High-value service Expect nothing back Non-attribution licencing Win - Win behaviour
We even discuss : Advantages "creatives" have How you can write them a blogpost for them to customise Auto-mechanics Random acts of kindness Cold-calling all Restaurants in Cork City _____________
Insight: Any business can cold-call _____________
Especially 3 big reasons why people hate cold-calling: - Fear of strangers - Fear of hearing "No" - Getting past gate-keepers Leaflet-dropping, mass mailing, Example of inventing copy in the fly Paul's fundraising experience rattling tin cans in Limerick Westonbirt Arboretum (tree place) in UK story - Tewksbury, Malmsbury 99% rejection is good Local & business knowledge matters Status of client is important And Hooking the person to be interested in you before you go selling Extra motivation for calling - research about business culture Making lists of people to contact another time Getting permission to contact them again Maybe it's great to be rejected
Insight : Permission is Genius
Appeal to our supporters : Please tell someone about #BusinessJazzPodcast ______________________
Our (9) best advice
Don't do what Roger did Do something which is a free gift Seek nothing in return Seek permission to talk or call again Use your status Create a point of interest to build rapport See every response as a bonus Always seek permission to call again Keep your morale up _______________________
We spoke fondly of Beer breweries Restaurants in Cork Motor mechanics Westonbirt - The National Arboretum ________________________
Let’s work together – fondly Roger @rogeroverall Show and Tell Communications.net Paul @omaniblog Us @bizjazzpodcast Mark @mcfontaine audiowrangler.co.uk (sound)
36 minutes you'll hear Roger Overall & Paul O'Mahony shout about loving your suppliers & staff. We sink into this challenge that tests every business.
We discuss why... - Welcome "browsers" into your store - they'll buy in future (2.00) - Show "you're very welcome" (3.30) - Give customers space & time - We hate pop-up ads on websites - It's good to Attract some, Repel others (7.40) - Don't ignore loyal customers in favour of new customers (9.10) - Have a Web page for first time visitors (9.55
We also discuss .................. - A big mistake we made last week (12.28) - "We are European" (14.25) - Our primary purpose (15.10) - Fresh thinking from USA - It's a pity we don't have advice from Japan & China (17.00) - It's good to admit your mistakes quickly
Also:
- Make a fuss of your suppliers & employees (19.49)
- How to treat your suppliers well
- Be irresistibly attractive.
- Why it's important to be consistent (23.30)
- Why treat staff well
- Case study: Amazon in Cork (24.15)
- "Internal customers" (25.00)
- 3 things a company can do to be genuinely attractive (25.20)
- Generosity
- Respect
- Cheerleading
- Selling books in Ireland & USA (28.10)
- Projecting an image of your business ethos (30:05)
- Featuring staff (31.00)
Do something that matters every day
We finished with - Summary of key points (31.20) - Cheering for Mark Cotton, our audio & music genius & Sarah (33.50) @mcfontaine produces The Bletchley Park Podcast
Thanks to listeners (35.45) ___________________ Appeal to our supporters : Please tell one other person about #BusinessJazzPodcast _______________________ We spoke fondly of : O'Mahony's Bookshop in Limerick AJ Leon, Misfits Inc Akari Software Borders Bookstore Chris Brogan, author David Hobby, photographer Rich Roberts @FiremanRich Mark Cotton, sound engineer USA, Canada, Europe, Germany, Japan, China, Manilla, Mexico, Texas, Vietnam, Australia ________________________
Let’s work together – fondly @rogeroverall @omaniblog @bizjazzpodcast
For 33 minutes you’ll hear Roger Overall & Paul O’Mahony fight for the cause of being “Irresistible” __________________ The big issue: "What if your business is new & you’ve no track record?" In Episode 4 of Season 3, we face up to a problem every new (and old) business faces on their website… in every presentation… _________________ We discuss: Why your “About Us” page is important What you should put on your “About Us” page The need to assure people your business will continue in future How to win trust for a new business
Insight: Mistakes are appealing ____________________ We also discuss these wonderful challenges:
The search for a compelling story What you’ve done before helps Your ambition is appealing (“Sketch your dream”) Challenge the status quo Trade on desire & lust – not fear
Insight: Say the status quo “stinks” - Be challenging __________________ We went on to sing: “It’s never too late to enter the storytelling race” “We’re going to do it better” “Our story is irresistible”
Insight: Be compelling & provocative _________________ Our best advice
Declare & reveal your “business track record” Talk about your dream Say the status quo “stinks” Remember that the “Best Story Wins” (BSW) Be “Irresistible” – rather than good ____________________ We spoke fondly of
Aran Islands & Inis Mór, Killarney, Lisbon Hamburg, Germany, Abu Dhabi, EU Show & Tell Communications Bill Gates Pat Phelan – Trustev O’Mahony & Co Booksellers in Limerick Explorer Sarah Weldon (Alderney, Channel Islands, UK) – The Oceans Project China, Australia Periscope Holland, France Jonathan Amm (ChangeAgents Branding) Aodan Enright & Smarter Egg Pat McDonnell Paints, Cork ________________________ Let’s work together – fondly @rogeroverall @omaniblog @bizjazzpodcast
For 32 minutes you’ll hear Roger Overall & Paul O’Mahony prowl around this Thorny Topic: What if your business is vulnerable & you’re low on empathy?
In Episode 3 of Season 3 , we (Roger & Paul) prowl round an issue which every business owner & service provider better address, immediately… in order to succeed impressively.
We discuss how #BusinessJazzPodcast is going to achieve: awareness & love. What if you have a rat in your business? (crisis management) What if the competition’s so fierce that no one finishes the race? (service design) How to be the last woman standing (sustainable survival)
We go on to discuss gargantuan issues (feared by most)Customers are Vulnerable. You need Empathy to succeed. Unfortunately – you know too much about your business.
Insight = Drink a pint of the Soft Stuff (emotional intelligence)
Appeal from our sponsors: Please tell one other person about #BusinessJazzPodcast
We offer advice: The 4 best bits of advice you’ll ever get for us: Find your first (paying) customer - Practise the art of patience - Stop - Feel how vulnerable your customers feel _____________________________
We spoke fondly of : Barcley Marathons (in Frozen Head State Park near Wartburg, Tennessee. founded by Gary “Lazarus Lake” Cantrell) Gary Vaynerchuk The Christian feast of Christmas Zen Buddism Netflix Documentary “The Lean Startup” by Eric Reiss Apple Tim Cook Bill Gates Nash19 (Restaurant & Food Shop in Cork Ireland) EMC (in Ovens, County Cork, Ireland – connected with Dell) Smarter Egg Network (in Cork Ireland) Show & Tell Communications (in Cork Ireland) “From Zero to One” by Peter Thiel http://zerotoonebook.com/ World War I The US Civil War Arrow Pest Control (SME in Cork Ireland) The Trouble with Fridges Wearing Wellingtons while plugging in fridges ________________________
Let’s work together – fondly Contact @rogeroverall @omaniblog @bizjazzpodcast
For 34 minutes, you’ll hear Roger Overall & Paul O’Mahony grapple with a fundamental business issue.
"What must we do to attract more lovers?"
In Episode 2 of Season 3 , we (Roger & Paul) grapple with a vexing challenge every business person faces. We discuss how we're going to achieve a big advance for this podcast: growth
Why should anyone trust us? (brand character) What are our credentials? (back-story) What's our track-record? (back-story) Will people believe what we say? (brand credibility) How'll we get BusinessJazz Podcast better known (build awareness) Should every business launch a podcast? (rush into action) What about using Periscope? Desperate for success
You hear us give up business and take up golf asking
What kind of golf do we want to play? What's our aim? What's our No 1 golf club? Who do we want to play with?
Our stance is : Thinking about golf helps you think about your business (in this we trust) We go on to discuss really gargantuan issues - including
Who do we want this podcast to help? Who are our ideal clients - or collaborators? Who am I?
Our Insight is :
We're not fit to work for Google, MicroSoft or any giant corporate - even if they beg us
There's more in the 34 minutes. With whom do you do your best work? For whom will you go beyond the extra mile? Why is buying ECCO Shoes a good idea?
Live, raw, unedited Roger Overall & Paul O'Mahony realise It's about time we asked the blindingly obvious questions:
"Who are our best friends & supporters?" (BFS) "What would they do for us if only we asked them?" "What if we said to our best friends & supporters 'Please tell one other person about BusinessJazz Podcast (9.5 would also be good).
Eventually we offer you advice which hits us so hard in the face we have to follow it immediately...
We offer you the 4 best bits of advice you'll ever get for us on how to start becoming genuinely attractive in business today (If this is all you want - listen to the last 5 minutes of the podcast) ___________________________
On the podcast we spoke fondly of this book "The Lean Start-Up" (Eric Reis) - chapter 1 & 2 ____________________________
And we nearly spoke fondly about Barkley Marathons (designed by Gary "Lazarus Lake" Cantrell) ____________________________
In an effort to be genuinely attractive to you we say Let's work together - fondly
@rogeroverall
@omaniblog
@bizjazzpodcast
For 32 minutes, you'll hear Roger Overall & Paul O'Mahony grapple with a fundamental business issue: "What must startups do to be genuinely attractive?"
In Episode 1 of a new Season, we (Roger & Paul) live the BusinessJazz podcast as a Startup. We stumble our way through the music of this adventure because we want you to get your message out to customers & supporters - in a genuinely attractive style.
You hear our nerves rattle around nerve-wracking challenges: What's your quest? What does money mean? Your philosophy & values Your backstory Why you're attractive when you're vulnerable "Cliff-hanging" for attention How've you survived so far? Business Jazz melody - "Give team members a solo" ______________________________________
We spoke fondly of these people:
Jane Boyd ("Jane of Arc" - extraordinary human being, Podcaster) Liz Strauss (Author of "Anything You Put Your Mind To") Chris Brogan (Author, "Newsletter Man", Marketing Consultant, Podcaster) Mark Cotton (generous & hyper-competent Sound Engineer, Composer, Musician) Tin Tin (Character, created by Hergé aka Georges Remi) - Roger's favourite adventure storyteller Benjamin Bunny (Character by Beatrix Potter) - Paul's favourite adventure story Winnie the Pooh (AA Milne) - Paul's 2nd choice of adventure story Dante (Poet, Author of "Inferno") Simon Sinek (the man who asked "WHY?") Michael Port (Author of "Book Yourself Solid") James Altucher (Author "I murdered the kids", Podcaster) Cork Jazz Festival (28 - 31 October 2016) Yusef Lateef RIP (Musician 1920 - 2013) David Bailey MBE (The special Man from Bosnia & Herzegovina, Podcaster) _____________________________________ To continue the work together
Contact other listeners & us via Comments Contact Roger Overall here Contact Paul O'Mahony here