The Launch Ladies Cafe: Recent Episodes
Archive
Join us at the Launch Ladies Cafe for bite-sized tips to attract more customers to your business online.
Welcome to the Launch Ladies Online Marketing Cafe Podcast Episode 44.
This is to be our last podcast in this format as we are switching to a webinar format.
We will still be talking about very much the same kind of subject matter but will have the added benefit of being able to include screen-shares and video.
If you would like to follow us with this new weekly webinar format you can do so by signing up at http://thelaunchladies.com/webinar
The webinars will, of course, be recorded and will be made available for later viewing via a special subscriber's website. Subscription is still free.
We also discuss our new 8 part series on the steps you need to create your own magic marketing machine and we will go into each of these 8 steps in later webinars starting the second week in December.
In other news Meredith asks for input from entrepreneurs and the questions they have when it comes to deciding what CRM/Email Marketing/E-Commerce platform they need to fulfill their business. She is writing an 'Ultimate Guide' for Firepole Marketing's blog contest and your input will go to form part of that guide. So send your thoughts and questions to m@magicmarketingmachine.com
Welcome to Episode 43 of the Launch Ladies Online Marketing Cafe podcast.
This week Meredith has been at Infusionsoft's annual PartnerCon Conference for Infusionsoft Certified Consultants which, of course, Meredith is one.
So in talking about her experience at the conference she was impressed by Social Media "it" girl Desiree Scales, making an impression, being seen and getting noticed, and how that can benefit you.
We also discuss what she learned about "sales" and getting people into your higher priced offerings without having to discount.
Here are a few things we discuss:
1) Find out what they are up to?
2) Give potential clients the pricing pretty early on in the conversation, but give them the lowest price... if they baulk at that, you are done.
3) Don't let them off the phone without making a follow-up appointment - use that appointment to show them your signature system (like Infusionsoft uses 'Lifecycle Marketing') and get them to rate themselves on the different aspects - use those answers to delve deeper.
Don't talk about what you do - or your software - does - talk about the solutions it brings.
If you want to find out how our new email marketing and business systems automation platform - The Magic Marketing Machine - can solve your problems, sign up to get on our beta list at http://magicmarketingmachine.com
Welcome to Episode 42 of the Launch Ladies Online Marketing Cafe podcast.
With Halloween over the holiday season has officially started! Thus the theme for this episode is 'Holiday Marketing'.
For our Appetizer this week we talk about the power of random presents and 'Just because' gifts.
For our Entree segment we talk about how the holiday period doesn't need to be a slow-down - there are ways to make it a profitable time of the year to do business.
For our Dessert segment we discuss one particular strategy for helping you ensure that you have plenty of time to spend with the family during the holiday season - instead of working all the time like you have done for the past however many years!
Welcome to Episode 41 of the Launch Ladies Online Marketing Cafe podcast. We reiterate last weeks announcement about our new business automation platform - http://magicmarketingmachine.com For our Appetizer today Meredith has a little rant about an answer given to a client of hers who when, during a live event, she asked whether or not she should invest in a particular piece of software, was told that she should if she wanted to make her business grow fast. For our Entree we discuss the idea behind Perry Marshall's book "The 80/20 Principle" and look at the idea that even a small increase in particular aspects of your business - like visitor numbers, conversion, order value and profit margin - can cumulatively make a significantly large increase in your overall business results. We brainstorm some ways to make that increase. For Dessert we discuss how you can use Twitter to very quickly and easily split test the effectiveness of different headlines for your blog posts.
Welcome to Episode 40 of the Launch Ladies Online Marketing Cafe podcast. This week's episode is dedicated to an interview Meredith did with Karen Dennison who is an SEO Ninja (who also teaches quilting online). Her website is keywordyourwaytotraffic.com In fact, it was her need to get attention for her quilting courses that led her to learn how to do SEO - now people are coming to her to find out how she is so successful in her own SEO and asking her do SEO for them!
Karen talks about the new Google Hummingbird update and the effect on search of mobile applications like Siri which are increasingly becoming the main way that people are searching - and how search is becoming more and more about answering people's questions.
We also introduce our new email and business systems automation platform especially designed for coaching businesses - 'Coaching Magic' by The Magic Marketing Machine - http://magicmarketingmachine.com - Think Infusionsoft but much more affordable! We are inviting people who are interested to sign up to be the first to be notified as soon as the platform is launched - check out the link above to see just how much it does!