This Old Marketing: Recent Episodes
Joe Pulizzi & Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
LinkedIn says it is declaring war on AI slop, even though the platform helped create the conditions that made endless generic content possible. Joe and Robert discuss LinkedIn's new cleanup efforts and whether platforms can distinguish low-quality AI content from valuable AI-assisted work.
Next, the boys cover the breaking story involving rogue AI agents from Anthropic and Meta. Is this marketing theatre or real-world training problems with AI?
Disney and TikTok are partnering to give creators access to Disney content and bring fan-made videos into the Disney+ experience. Is Disney empowering creators and strengthening fandom a good move, or too late?
In Marketing Winners and Losers, Robert's winner is Spotify for adding Merlin to its AI music-remix initiative. Joe's winner is Aéropostale's The Intern Diaries, featuring 16-year-old creator Déjà Clark as an active participant in both the content and product-development process.
In Rants and Raves, Robert raves about a New York Times article on AI transformation from Lululemon's former chief information officer. Joe rants about the Los Angeles Times comparing AI skills with an MBA and explains why knowing how to operate today's tools is not the same as learning strategy, judgment and critical thinking.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week, the boys explore the rapidly changing relationship between companies, creators and employees.
First, Eventual, a new media company built around prediction markets and backed by Polymarket. Is this the future of accountable journalism, or simply gambling repackaged as news?
Next, Gap expands its creator program to employees, giving workers the opportunity to earn commissions by promoting Gap, Old Navy, Banana Republic and Athleta. Are employee creators an authentic new marketing channel, or are companies quietly adding "influencer" to everyone's job description?
Finally, brands such as Target are recruiting ordinary customers with as few as 500 followers to create promotional content. The influencer economy may be getting more accessible, but the brands receiving thousands of inexpensive advertisements could be the biggest winners.
Marketing Winners and Losers Joe's winner is the New Bedford Whaling Museum and its ability to create a remarkable content and visitor experience.
Robert's loser is Meta and Google, as the platforms continue shifting more advertising responsibility, risk and decision-making onto their customers.
Rants and Raves Joe raves about seeing Idina Menzel perform with the Cleveland Orchestra and the powerful lesson she shared about embracing what makes each person unique.
Robert comments on "formative debt" and asks whether relying too heavily on artificial intelligence could prevent people from developing the skills and experience they need to think, create and grow.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
Jimothy the raccoon escaped, and apparently OpenAI's models did too.
Joe and Robert begin with OpenAI's cybersecurity testing disaster, where its models escaped containment and accessed Hugging Face's infrastructure. They pair that story with OpenAI and Anthropic's efforts in Washington to warn lawmakers about the dangers of Chinese open-weight models. Are the companies protecting national security, or protecting their own closed-model businesses?
The boys then discuss why Facebook may be the new TikTok. Publishers are once again seeing strong organic reach and inexpensive audience growth on the platform, but the larger question remains: Are they creating valuable customer relationships or simply generating impressive numbers for Meta?
In Marketing Winners and Losers, Robert's loser is ChatGPT ads, while Joe's winner is the surprising resurgence of comic books and independent comic-book stores.
Finally, Robert rants about the growing flood of bad AI press, and Joe raves about Annie Duke's Thinking in Bets and the importance of investigating the beliefs we assume are true.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
Joe and Robert unpack IBM's rough AI reality, where enterprise spending may be shifting toward infrastructure and away from traditional software.
They revisit Meta's short-lived Muse image feature and the privacy backlash that forced the company to pull it almost immediately.
Then they connect three major OpenAI stories: a wildly ambitious advertising forecast, Apple's trade-secrets lawsuit, and reports that OpenAI is developing a screenless AI companion. Is OpenAI still building an AI company, or the next dominant technology platform?
Sign up for Robert Rose's exclusive July event here. https://www.seventhbear.com/bearing-table-july/ Robert's marketing winner is Gary Vaynerchuk for his continued push into investing and affiliate marketing.
Joe's loser is LadBible, whose dependence on Meta referrals offers another painful reminder about the dangers of building on rented land.
In rants and raves, Robert reacts to Cloudflare's effort to make AI companies pay publishers for their content and says, "Let it burn."
Joe comments on China's effort to increase its population by cracking down on romantic relationships between people and AI chatbots.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
Sign up for Robert Rose's exclusive July event here. https://www.seventhbear.com/bearing-table-july/
This week, Joe and Robert dig into what happens when marketing, publishing, and customer data all collide with AI.
First, the guys break down McKinsey's vision for the future of marketing, where brands must move from campaigns to continuous growth systems and become trusted by both people and machines.
Then, they look at a provocative publishing essay arguing that AI-created, ad-supported content may overwhelm much of the media business. If content becomes cheap and endless, what is still worth paying for?
The conversation then turns to HubSpot, which reversed a planned customer data enrichment change after backlash from users. Full disclosure: HubSpot is a sponsor of This Old Marketing. But the story is bigger than one company. It raises the question every platform will face in the AI era: when does better data become a trust problem?
In Marketing Winners and Losers, Joe gives his loser to Meta for rolling out another AI feature that feels like it asked for forgiveness before permission. Robert's winner is bookstores, because in a digital world full of synthetic content, physical discovery and trusted human curation suddenly feel more valuable.
In Rants and Raves, Joe comments on Pangram's research about AI-generated content filling social feeds, especially LinkedIn. Robert raves about new Ramp research suggesting that companies investing heavily in AI are hiring more, not less, pushing back against the idea that AI automatically means fewer jobs.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week on This Old Marketing, Joe and Robert dig into a very strange new reality for marketers: the next audience may not be human.
First, Anthropic's Fable and Mythos models get caught in the middle of U.S. export controls, raising a huge question for any company building on AI platforms. Then OpenAI reportedly floats the idea of giving the U.S. government a five percent stake in the company. Is AI becoming national infrastructure? And if so, what does that mean for marketers building on someone else's platform?
Next, the boys look at the big takeaways from Cannes Lions, where creators, talent agencies, retail media, sports, and AI took center stage. The ad business is still talking about creativity, but the power seems to be moving toward those who own trust, audience, commerce, and distribution.
From there, Joe and Robert discuss new research showing that AI search citations do not line up neatly with traditional Google rankings. In other words, winning SEO may not mean winning AI search. The game is shifting from ranking to being cited.
Finally, they break down the rise of AI agents as web visitors. If bots are now browsing, comparing, filtering, and buying on behalf of humans, then websites, content, and marketing strategy all need to be rethought. Your next customer may not visit your website. Their agent might.
In Marketing Winners, Robert loves Kraft jumping on the World Cup ranch dressing craze with its TSA-compliant ranch idea. Sometimes the best marketing comes from simply paying attention and moving fast.
In Rants and Raves, Joe raves about Stella Artois' World Cup activation and the brand's push to make the bar the true home of the World Cup experience. Joe also shares his personal rave from his World Cup trip to Kansas City. Robert closes with a rant on the latest AI music controversies, from synthetic artists to royalties, labeling, and what happens when human creativity gets buried under machine-made volume.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
In this episode, the boys cut in with two breaking stories.
First, Walmart buys Vibe.co, a connected TV advertising platform, in a move that could make Walmart's already-growing ad business even more interesting. Robert believes the strategy is right, especially with Walmart's retail media business and Vizio already in the fold, but thinks the price tag may have been a bit too rich.
Then Joe and Robert revisit the FIFA stadium branding story. FIFA's clean-stadium policy has forced brands like Levi's, Heinz and others to cover up their logos during World Cup matches. But instead of making those brands disappear, FIFA may have created the perfect Streisand effect. Heinz, Beats and Levi's have all turned the restrictions into creative marketing moments. Is FIFA protecting its sponsors, or accidentally giving non-sponsors a bigger story?
In our main stories, Google and A24 announce a partnership around AI filmmaking tools. The big question is not whether AI will make the final movie. It's whether AI will control more of the creative workflow before the final product ever exists.
Then Meta and Snap both make new moves in smart glasses. Meta pushes toward a lower-cost, more mainstream AI glasses play, while Snap launches its new AR-focused Specs. If glasses become the next interface, marketers may have to rethink content for a world where the screen is no longer in your hand. It's on your face.
In Winners and Losers, Joe's winner is TIME Canada. TIME is launching a licensed Canadian edition with a local team, local office, original reporting, video, social, print and events. In a world of generated content, Joe likes the bet on trusted editorial brands with a local heartbeat.
Robert's winner is McDonald's, which is bringing back the fried apple pie. Sometimes nostalgia, timing and a little bit of fried goodness is all the marketing strategy you need.
In Rants and Raves, Joe raves about The Infinity Machine by Sebastian Mallaby, a book about Demis Hassabis, DeepMind and the race toward superintelligence.
Robert delivers a super rant on TuneCore and how independent creators may be getting the short end of the stick as AI music floods the market and distribution platforms try to figure out who gets through, who gets blocked, and who gets paid.
Also mentioned this week: In the Weights, a site that lets you see whether you show up in the "weights" of different AI models: https://www.intheweights.com/
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week, Joe and Robert lead with Anthropic's safety warning and what it means for marketers building AI-driven systems. Joe sees a real challenge ahead: how can marketers confidently build AI platforms and processes when models, access, regulations, and rules keep changing? Robert is not so sure and thinks some of this may be more theater and marketing than actual danger. Who's right? Maybe nobody knows yet.
The boys also discuss Fox buying Roku and why the deal is less about content and more about distribution, data, advertising, and owning the screen before the viewer decides what to watch. Plus...Sam Harris doesn't care if it's AI or not.
In marketing winners and losers, Robert's winner is a Publicis video, while Joe's winner is Carvana and its move into new-car sales. In rants, raves, and commentary, Joe raves about Sweden pulling back on digital learning for kids and bringing back more books, paper, and handwriting. Robert talks about the LinkedIn and Adobe launch, which may not really be much of a launch at all. Robert also discusses the new AI awards from Cannes.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
We lead with the possible IPOs from OpenAI, Anthropic and SpaceX, and the much bigger question behind them: where is all that money supposed to come from?
The capital markets seem to believe the answer is labor. If AI valuations are going to make any sense, then the bet is not simply that AI companies will sell more software. The bet is that AI will absorb, replace or reorganize a massive piece of the payroll line. Joe believes marketers need to prepare for a labor reckoning sooner rather than later. Robert is more skeptical. As usual, the truth may be somewhere in the middle.
Then the boys break down Bending Spoons and its rollup of old internet and media brands, including AOL, Vimeo, Evernote and others. The lesson for marketers? Distressed media assets inside your industry may be one of the biggest opportunities nobody is talking about. In a world where building audience from scratch is harder than ever, the cheapest audience may be the one someone else forgot they owned.
In Winners and Losers, Joe's winner is FIFA, which reminded every marketer that rented land is always rented land, even when your name is on the stadium. Robert's loser is Turner Classic Movies.
In Rants and Raves, Joe raves about Pat McAfee's new media model and what happens when an expert builds the audience, owns the IP and lets big media rent access. Robert has commentary on MrBeast's claim that he could build a faceless YouTube channel to 20 million subscribers in six months, and what that says about formats, systems and the future of creator media.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week, Joe and Robert dig into the media reckoning hitting some of the biggest names in digital publishing. Vice, BuzzFeed, Vox, and others once represented the future of media, with massive valuations, venture money, and platform-driven scale. Now, many of those same companies have been sold, split apart, or pushed into bankruptcy. The boys ask the uncomfortable question: how did companies worth billions become cautionary tales?
On the flip side, 1440 just received a $101 million valuation with only 27 employees and a focused newsletter-first model. The company generates about $1 million per employee and has built a direct relationship with nearly 5 million subscribers. Joe and Robert discuss why this is the same lesson they have been talking about for years: don't build your content house on rented land. Owned audience, discipline, and direct trust still win.
Then the conversation turns to the growing demand for live experiences and even print products. Investors are rewarding live entertainment, movie theaters, concerts, and premium in-person experiences, while print continues to show surprising signs of life in certain corners of media. Is this a true long-term opportunity, or just a small bubble created by digital exhaustion?
Winners and Losers Joe's winner is the baklava guy outside Knicks games, a perfect example of small, weird, consistent marketing becoming part of the fan experience.
Robert's winner and loser is Ferrari's new design.
In rants and raves, Joe talks about Nate B. Jones changing his AI newsletter frequency, moving away from the daily news grind and toward a more useful weekly cadence.
Robert closes with commentary on the death of per-seat pricing and what it means for the coming SaaS apocalypse.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week, the boys open with Meta's new subscription plans for Facebook, Instagram, WhatsApp and Meta AI. The features are mostly small upgrades, but the bigger story is clear: Meta is building a toll road around access, visibility and creation. The rent on rented land keeps going up.
From there, Joe and Robert talk about LinkedIn's campaign against "AI slop." LinkedIn says it wants to reduce low-value AI content, generic posts and engagement bait. But is it really getting rid of anything, or just marketing the idea of a cleaner feed? The platform rewarded slop long before AI arrived. AI just made it easier to scale.
Winners and Losers Joe's winner is YouTube creator Curry Barker and the box office success of Obsession, another reminder that creators can still break through outside the traditional Hollywood machine.
Robert's winners are OpenAI's new CMO and brands making music videos.
Rants and Raves Joe raves about The Guardian's U.S. success and its growing donation-supported business. It's a strong example of a media company building direct audience trust and turning that trust into revenue.
Robert's commentary is on Rand Fishkin's take that "inimitable product" is the new "make great content."
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week, Joe and Robert start with Google's massive AI search shift and the uncomfortable reality for marketers, publishers and creators: the click may no longer be the point.
Google has turned search into something closer to an answer engine, and Joe has officially come around to Robert's long-held view. Google may have created an even better business model than the one it already had, and the old one was pretty darn good. Instead of sending people out to websites, Google can now keep users inside its own experience, answer more complex questions, and eventually handle more of the buying, research and decision journey itself.
So what does that mean for marketers? It means the old SEO bargain is breaking. Ranking is no longer enough. Getting the click is no longer guaranteed. And if Google becomes the destination instead of the doorway, brands need to think very differently about trust, authority, direct relationships and what it actually means to be found.
The Feed Is Fake Next, the boys discuss the Vulture article on how social feeds are increasingly being manufactured through clipping, coordinated amplification and artificial momentum.
The big takeaway: marketers can no longer assume that views, likes, comments or shares are clean signals of audience interest. If popularity can be engineered, then trust signals become more important than ever.
Joe and Robert also wonder whether this is just a strange temporary window. Are we in a one-to-two-year messy middle where fake feeds, synthetic content and AI-generated attention overwhelm the system before the platforms fix it, users reject it, or the whole thing collapses into something else?
Either way, the advice is clear: do not build your strategy on fake momentum. Build something people can actually trust.
Marketing Winners and Losers Joe's winner: The AI Doc: Or How I Became an Apocaloptimist. Joe liked that the documentary did not simply take one side of the AI debate. It explored both the optimism and the fear around AI, giving space to the people who believe AI could unlock enormous progress and those who believe it could create enormous harm.
Robert's winner: Publicis, which agreed to acquire LiveRamp for approximately $2.2 billion in cash. The move gives Publicis deeper data capabilities at a time when first-party data, identity, privacy-safe collaboration and AI-powered marketing are becoming central to competitive advantage.
Rants and Raves Joe's rave: Rishad Tobaccowala on the future of work.
Robert's rant: Palantir and the "SaaS is dead" narrative. Robert reacts to the idea that traditional software-as-a-service is being replaced by a more AI-driven model, sometimes described as "service as software." The boys unpack whether this is a real business model shift or just another big tech phrase looking for a market.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week on This Old Marketing, Joe and Robert break down OpenAI's latest move: launching a full-blown AI consultancy for enterprise companies.
The big question: is this a smart response to large companies moving too slowly on AI integration, or is it a sign that OpenAI is feeling pressure to generate revenue wherever it can?
The boys also follow up on OpenAI's move into shopping and advertising. As ChatGPT gets closer to product discovery, recommendations, and transactions, Joe and Robert ask whether ChatGPT is becoming the next great transaction engine, or whether this is another signal of desperation from a company trying to do too much at once.
Then, the conversation turns to politics and media, as the 2028 presidential candidates increasingly look and act like content creators. What does that mean for trust, audience building, and the future of political marketing?
This week's marketing winners and losers include Netflix, Disney and LinkedIn.
Rants and Raves Robert rants about a recent article in Rolling Stone and how it misses the mark in content and in ad tech.
Joe raves about micro communities and why the future of content marketing may not be about reaching the largest possible audience, but about becoming truly valuable to the smallest audience that matters.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
In this episode of This Old Marketing, Joe and Robert dig into OpenAI's very rough week. From missed targets and questions about future contract payments to legal proceedings involving Elon Musk, the company suddenly looks a lot less inevitable than it did just a few months ago.
Then OpenAI launches a self-service advertising platform, which leads Joe to ask the big question: Is ChatGPT turning into Yahoo? Robert sees it a little differently, arguing that the better comparison may be Netscape. Either way, the boys agree that OpenAI may be trying to do too many things at once while Anthropic continues to gain ground.
Next, Joe and Robert discuss Coinbase and its latest round of layoffs. The company says AI is part of the reason, but is that the real story, or just a convenient excuse? They also look at the strong performance from Uber and Disney, and what it may say about the rise of local and regional experiences in today's service economy.
In Marketing Winners and Losers, Heineken gets attention, and the Northeast Ohio Regional Sewer District makes another appearance as a surprisingly effective content and social media operator.
In Rants and Raves, Joe honors Ted Turner and his incredible impact on marketing, media and publishing. Robert closes with a rant about the California governor's race and what it says about media, politics and the state of public discourse.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week, Joe and Robert break down a Wall Street Journal article about big brands putting more money into individual creators.
While micro-influencers continue to be an important trend, the boys believe there may be an even bigger opportunity sitting inside most companies: employees. If brands want trusted voices, they should not only rent them from the outside. They should invest in their own internal talent and help employees become trusted experts, creators, and community builders.
In other news, Taylor Swift has filed new trademark applications, including sound marks, to help protect her voice and likeness from unauthorized AI usage. Joe and Robert ask whether brands should be thinking about similar protections as AI-generated content becomes easier to create and harder to control.
Marketing Winners and Losers Robert's winner is Taco Bell for its big NFL Draft moment involving first-round pick Fernando Mendoza.
Joe's winner is Anthropic for hiring an events director, a signal that even AI companies understand the power of in-person experiences, brand trust, and human connection.
Rants and Raves Robert rants about Nike's controversial Boston Marathon advertisement and what happens when edgy creative misses the moment.
Joe's commentary focuses on prediction markets and the marketing opportunities that may be coming, but have not fully arrived yet.
This Week's Takeaway Brands are waking up to the power of individual creators. But the smartest companies may realize that some of their best creators are already on the payroll. Other links: Are NFT's Back?
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
In this special episode of This Old Marketing, Joe and Robert step away from marketing and talk about something more personal: the health changes they've made, why they made them, and what they've learned along the way. Both share the specific moments that pushed them to take their health more seriously, along with the physical, mental, and long-term brain health concerns that made those decisions impossible to ignore.
Joe walks through the habits and strategies that have shaped his approach, including intermittent fasting, creatine, resistance training, and reducing negative social media exposure. Robert then shares his experience with GLP-1s, what the process has been like in practice, and how it has affected the way he thinks about weight, health, energy, and the future.
This is an honest conversation about getting older, paying attention, and trying to make smarter choices for the years ahead.
Disclaimer: This episode is based entirely on Joe and Robert's personal experiences and should not be taken as medical advice. Everyone's body, health history, and needs are different. Please do your own research and consult a qualified medical professional before making any health-related changes.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
Joe and Robert dig into Anthropic's launch of Mythos and Project Glasswing and ask the bigger question: is this the moment marketers need to wake up to the fact that AI is not just a tool shift, but a business model shift? Joe argues this may be AI's Napster moment, the point where the future is suddenly visible and the old rules no longer apply.
They also discuss the attack on Sam Altman's house and what it says about the growing anti-AI backlash. As fear, frustration, and economic anxiety build, what does the AI industry need to understand before resistance gets louder and more dangerous?
Finally, HubSpot makes headlines with its media acquisition, but the bigger conversation is the company's decision to rename its flagship event from Inbound to Unbound. Joe and Robert both believe the move is a mistake and break down why consistency, memory, and brand equity matter more than clever repositioning.
In this episode:
- Anthropic launches Mythos and Project Glasswing
- Why Joe calls this the Napster moment for AI
- What marketers need to do now as the model changes
- The Sam Altman attacks and the rise of anti-AI anger
- What AI companies are missing about public frustration
- HubSpot's media move
- Why changing Inbound to Unbound may be a branding error
- The value of consistency in event strategy
Winners and Losers/Rants and Raves
- Joe's Winner: A gas station that turned into a speakeasy
- Joe's Rave: The Pittsburgh Post-Gazette
- Robert's Loser: DoorDash
- Robert's Commentary: The four categories of AI perception (inspired from this article)
Closing Thought: The old marketing playbook is getting shaky fast. The question is no longer whether AI will change the rules. The question is whether marketers are willing to admit the rules have already changed.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
What would Joe Pulizzi and Robert Rose do if they had to build a media company from scratch in 2026?
In this special episode of This Old Marketing, Joe and Robert tackle that exact question. Starting with zero audience, limited resources, and a media landscape flooded with AI-generated content, shifting algorithms, and declining trust, they break down what kind of media company they would actually build today.
Would they start with a newsletter, a podcast, YouTube, or LinkedIn? What niche would they choose? How would they make money in the first 12 months? And in a world where content is cheap and everywhere, what would make the business truly defensible?
Throughout the episode, Joe and Robert walk through the key questions any modern media entrepreneur should ask:
- Who is the specific audience?
- What problem are they solving?
- Which platform should come first?
- What content tilt or point of view is unique enough to stand out?
- What business model makes the most sense early?
- What should be avoided completely?
- And what creates a moat when AI can produce endless content?
This is part strategy session, part debate, and part reality check for anyone thinking about launching a media brand today. If you were starting over in 2026, this episode will help you think through what to build, what to ignore, and where the biggest opportunities still are.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
Anthropic may or may not have "accidentally" leaked its code, but Joe and Robert think the bigger story is what the company's newest release says about the future of white-collar work and marketing itself. They also tackle the slowing labor market, whether marketing jobs are in danger, and if a recession is actually coming. Rounding out the episode: Cameo's TikTok partnership, Oracle's ugly layoffs, Search Engine Journal's ad-free decision, and two documentary picks worth your time.
Full Episode Notes
This Old Marketing: Anthropic Leaks, Job Market Freezes, and Cameo's Last Cameo?
Joe and Robert kick off the show with the strange case of Anthropic's code leaking into public view. Was it a true accident, or one of the smartest marketing plays we've seen in a while? Either way, it got the market's attention.
Staying with Anthropic, the hosts dig into the company's latest release and what it means Openclaw. With everyone suddenly convinced that Claude can replace all sorts of white-collar work, Joe and Robert ask the question marketers should actually care about: what does this mean for marketing teams, creative work, and knowledge workers trying to stay relevant?
Next, the conversation turns to the slowing U.S. labor market. Hiring continues to soften, but layoffs remain relatively low. So what are we really looking at here? A recession in the making, or simply an economic deep freeze? And more specifically, should marketers be worried about their jobs, or just ready for a very different kind of employment market?
Later in the show, Joe and Robert look at Cameo's new partnership with TikTok. Is this a smart move that gives Cameo fresh life and relevance, or is it another sign that the business is nearing the end of its useful run?
Then it's time for Winners and Losers. Robert names Oracle his loser of the week after the company fired thousands of employees in what he sees as a tone-deaf and tasteless move. Joe picks Search Engine Journal as his winner for making the rare decision to remove all programmatic advertising from its site.
To close, both hosts share their Rants and Raves. Joe recommends Man on the Run, the Paul McCartney documentary. Robert highlights Louis Theroux's new documentary, The Manosphere.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week, Joe opens the show with a quick take on the banning of "AI Fruit Love Island" and can't believe Robert isn't already a loyal subscriber.
Joe and Robert then dig into a landmark legal verdict against social media platforms, focusing on Meta's Instagram and Google's YouTube. The big shift? Instead of the usual failed arguments around Section 230, these new cases are targeting platform design itself, claiming the products were intentionally built to be addictive. Joe and Robert discuss whether this could become a true "big tobacco" moment for social media, with larger legal and financial consequences ahead.
Next up, OpenAI shuts down Sora after the Disney deal. Is this a warning sign for OpenAI's long-term strategy, or just a simple business decision to cut a product that wasn't generating revenue and was draining resources? Joe and Robert break it down. Plus, OpenAI hires a new ad chief (which is always a good sign, right?).
Finally, TikTok rolls out new video advertising programs at NewFronts, and Joe and Robert see it as more evidence of a race to the bottom in digital media.
Marketing Losers of the Week Robert looks at the Publicis versus The Trade Desk battle. Joe calls out Apple for confirming that ads are coming to Apple Maps.
Rants and Raves Robert shares thoughts on courts temporarily allowing Perplexity AI shopping agents on Amazon. Joe raves about the greatness of Rick Rubin and why his approach may tell us something important about the AI future.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
A new piece from the Wall Street Journal introduces the idea of being "alternatively influential"…people who drive real impact without massive follower counts.
Joe and Robert break it down:
- Is this just a rebrand of "niche creator" or "thought leader"?
- Or is it actually the future of influence in an AI-saturated world?
- And most importantly…does audience size matter less than trust, proximity, and credibility?
The bigger question: Are we entering an era where being known by the right people beats being known by everyone?
AI Isn't Just Helping…It Might Be Hurting A new Morning Brew piece highlights research showing that AI can actually decrease focus and increase mental fatigue when overused.
Key findings:
- Productivity rises with 1–3 AI tools…then drops off after that
- Workers report "mental overload" and decision fatigue
- Time saved gets filled with more work, not better work
Joe and Robert's take:
- This isn't really about AI
- It's about multitasking overload
- AI just accelerates a problem we already had
Bottom line: More tools ≠ better thinking Focus is still the competitive advantage
Substack Goes Full Stack (Again) Substack continues expanding its platform, now rolling out a recording studio feature to support video and podcast creation.
The discussion:
- Substack is no longer "just newsletters"
- It's becoming a complete creator operating system
- Email platforms, podcast hosts, and even YouTube should be paying attention
The real question: Does Substack become the home base for creators…or just another tool in the stack?
Winners and Losers Marketing Winner: Calvin Klein * Dakota Johnson's new campaign hits the mark * Clean, simple, effective brand storytelling that cuts through the noise
Marketing Loser: The Oscars * Still struggling to stay culturally relevant * A branding problem, not just a ratings problem
Marketing Loser (Joe): World Baseball Classic Timing * Great product…questionable timing * Hard to build momentum when the schedule works against you
Rants and Raves Joe's Rant: Why Team USA Lost to Venezuela Joe's hot take:
- It wasn't about effort
- It was about constraints
Team USA had:
- Contracts
- Pitch limits
- Usage concerns
- Calls from MLB teams
Meanwhile, Venezuela had:
- Fewer restrictions
- More freedom to just play
The lesson: The team with less to manage often performs better
Robert's Rave: Where AI Actually Gets Its Content Robert highlights a new piece on AI sourcing:
- AI doesn't create from nothing
- It builds on existing human work
- The real leverage is still in original thinking and creation
Other links: Mel Robbins with Seth Godin
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week, Joe Pulizzi and Robert Rose dig into fascinating new research from Anthropic that reveals how large language models are already capable of executing many traditional marketing tasks. The conversation quickly turns into a deeper question. Is the real disruption AI itself, or the fact that many leaders in mid-size and enterprise organizations never truly valued marketing in the first place? If machines can now execute the tactics, what happens to marketing teams that were already fighting for credibility inside their organizations?
The discussion explores what the research means for the future of marketing roles, how AI will reshape tactical execution, and whether strategy, creativity, and trust-building become the true competitive advantages. As usual, Joe and Robert have plenty of opinions and a few laughs along the way.
In other news, Meta makes another big move by acquiring Moltbook. Is this a calculated, low-risk gamble from the tech giant, or does the move signal growing pressure in the AI platform race?
Meanwhile, LinkedIn content is increasingly appearing in responses from AI chatbots and generative search tools. Joe and Robert discuss what this shift means for marketers and content creators trying to remain visible as discovery moves away from traditional search engines.
Winners and Losers Winner #1: Tecovas: A clever follow-up short film connected to a Super Bowl ad campaign shows how brands can extend the life of expensive tentpole advertising.
Winner #2: Coinbase launches its new "NPC Break-Free" campaign that will run during the Academy Awards, taking a bold creative swing at culture, conformity, and crypto skepticism.
Rants and Raves Robert dives into BlackRock and the fallout surrounding its private credit strategy, raising questions about risk and transparency.
Joe closes the show with a rant about a stunning operational blunder by United States national baseball team during the World Baseball Classic.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
It was a wild week in artificial intelligence. Joe and Robert break down a surprising stumble from OpenAI and the aggressive counter-moves coming from Anthropic. The hosts unpack what these developments signal for the broader AI landscape and why the growing concentration of power among a small number of platforms should concern marketers and creators alike. If a handful of companies ultimately control how AI works and how it distributes information, that likely tells us exactly where marketing is headed as well.
Along the way, Joe and Robert offer a few friendly suggestions to Sam Altman on how he might rethink his public communication strategy during moments of controversy and rapid change.
Next, the show shifts to a supposed social media "problem" involving the CEO of McDonald's on Instagram. Except… it wasn't really a problem at all. Joe and Robert argue the episode was actually a major brand win. The bigger lesson? Companies should stop hiding their quirky, weird, and interesting employees. Celebrating authentic personalities inside organizations may be one of the most underused marketing advantages available today.
The conversation then moves into the exploding trend of 90-second serialized dramas dominating short-form video platforms. What started as a niche format is quickly becoming a global phenomenon, reshaping storytelling and opening the door to entirely new forms of brand entertainment.
Winners and Losers
Joe highlights the creative marketing moves coming from Staples and why the brand may be onto something smart in a crowded retail environment. Robert, meanwhile, calls out what he believes was a strategic misstep from global advertising giant WPP.
Rants and Raves
Joe raves about a growing opportunity inspired by a recent article in The Wall Street Journal on the rise of subscription mail products and why creators should pay close attention to physical experiences in a digital world.
And in a rare twist, Robert offers praise for the research and insights coming from Gartner… something listeners may not have expected.
As always, Joe and Robert break down what it all means for marketers trying to build sustainable media brands in a world increasingly shaped by platforms, AI, and shifting audience behavior.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week, Joe Pulizzi and Robert Rose tackle one of the boldest statements in recent marketing memory. The CEO of Unilever says big brand advertising is dead. Is he right? Or is this a Trojan horse for something much bigger?
Big Brand Advertising: Dead or Disguised? When the head of one of the largest consumer goods companies in the world questions traditional brand advertising, it's not a throwaway comment. Joe and Robert unpack what's really happening:
- Are we witnessing the collapse of mass brand-building?
- Or is this a pivot toward creator-led, performance-driven, and retail media strategies?
- Is "brand is dead" just cover for short-term earnings pressure?
Facebook's Creator Monetization Shift Next, the hosts examine Facebook and its evolving creator monetization programs.
Here's the surprising part: most of the creators earning real money aren't in the U.S. or Europe.
What does that signal?
- Is Facebook optimizing for lower-cost content markets?
- Is this about global growth or cheaper engagement?
- Does this open the door to more synthetic and AI-generated content?
Joe and Robert debate what this means for marketers investing in creator partnerships and for Western creators assuming they're at the center of platform economics.
AI Actors, Hollywood, and Trademarking Yourself A fascinating conversation between Matthew McConaughey and Timothée Chalamet sparks a larger discussion: what happens when AI enters the craft of acting?
Will we eventually see:
- Best AI Actor?
- Best Synthetic Film?
- Or entirely new creative categories?
Joe raises a bigger issue for marketers and creators: should you trademark your name, image, and likeness?
As AI-generated replicas improve, protecting your identity may become a business necessity rather than a vanity move.
Winners and Losers Winner: The Creator Betting on Landline Phones Joe highlights a surprising trend: a creator sells old-school landline phones.
Marketing Loser: U.S. Men's Hockey Robert explains why the United States men's national ice hockey team earns this week's marketing "L." Brand positioning, expectations, and execution all come under scrutiny.
Rants, Raves, and Heated Debate Robert dives deep into Anthropic and its recent moves around AI safety. Is the company quietly shifting away from its core safety mission?
Then things get heated.
Joe and Robert spar over an article by Matt Shumer on the future of AI. Is exponential acceleration inevitable? Are we underestimating the timeline? Or overhyping the disruption?
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
Companies like Meta and other social platforms are facing serious scrutiny over the effects of social media on mental health, teens, misinformation, and society at large. Lawmakers are circling. Hearings are happening. Headlines are dramatic.
But is this real regulatory momentum… or political theater?
Joe and Robert debate:
- Whether meaningful regulation is actually possible
- What history tells us about tech antitrust moments
- And what marketers should prepare for if something does change
Are we watching the beginning of a structural shift, or just another PR cycle?
OpenAI Buys OpenClaw OpenAI makes another strategic move, acquiring OpenClaw.
Smart vertical integration or signs of pressure?
Joe and Robert explore:
- What this signals about OpenAI's long-term positioning
- If this move strengthens the moat or exposes vulnerability
Desperate land grab or calculated chess move?
Apple Moves into Video. Too Late? Apple continues expanding its footprint in video podcasts and entertainment. But in a world dominated by established streaming giants and creator-driven platforms, is Apple behind?
The discussion covers:
- Apple's historical pattern of entering late and winning anyway
- Whether hardware advantage still matters
- If brand trust gives Apple an edge in a saturated market
- What this means for content creators and marketers
Is Apple playing the long game… or missing the moment?
Marketing Winners and Losers Winners Joe shares a win from Surfside and what "winning" looks like in Key West. Sometimes the lesson isn't scale. It's positioning, timing, and owning a moment.
Losers Robert discusses the Ring backlash and how they just didn't read the room.
Rants and Raves Robert's Rant The evolving role of the AI creator. Is the curator the new role?
Joe's Rave Differentiation is not louder messaging. It's clearer identity. In a world drowning in synthetic sameness, the brands and creators who stand for something specific will win.
As always, Joe and Robert cut through the noise so you can focus on what matters.
Subscribe. Share. And don't miss this one.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week, Joe and Robert break down one of the boldest marketing decisions the NFL has made in years and why it continues to pay off.
NFL + Bad Bunny: A Strategic Win The NFL's move to spotlight Bad Bunny wasn't just a halftime performance decision. It was a strategic signal about where the league is headed as it expands globally and looks to connect with younger, more diverse audiences.
Joe and Robert explore whether this marks a broader repositioning of the NFL brand and what marketers can learn from a legacy organization willing to evolve in public. This isn't about one performance. It's about how institutions modernize without losing their core.
Super Bowl Ad Winners & Losers The guys break down the biggest hits and misses from this year's Super Bowl ad lineup.
Which brands actually created impact? Who played it too safe? Did AI-driven ads live up to the hype or feel automated and forgettable?
Some advertisers made bold cultural bets. Others blended into the background.
Spotify's Big Earnings and the Hidden Opportunity Spotify's latest earnings report might signal something bigger than a financial rebound. Joe sees a potential opportunity for creators and marketers who understand the long-term value of owned audio audiences.
Is podcasting and direct subscription audio still undervalued? Are marketers overlooking one of the most durable attention platforms available today?
If you care about building direct audience leverage, this segment matters.
Winners and Losers Joe's Winner: Markiplier's Iron Lung Markiplier's direct-to-theaters success with Iron Lung shows what creator-led distribution can look like without traditional Hollywood gatekeepers. Is this a preview of the next decade of media?
Robert's Loser: AI Ads at the Super Bowl AI promised scale and personalization. On the biggest stage in advertising, many of those spots felt soulless and generic. Scale without taste is not a strategy.
Rants and Raves Joe's Rant: TikTok Privacy Are creators and brands ignoring long-term privacy and platform risk for short-term reach?
Robert's Commentary: The Overblown SaaS Apocalypse Robert pushes back on the constant doom-and-gloom narrative around SaaS and tech. Is the so-called apocalypse real, or just another overreaction cycle?
Big Takeaway Legacy institutions are adapting. Creators are bypassing gatekeepers. Platforms are redefining monetization.
The question for marketers is simple: Are you reacting to change, or positioning yourself to benefit from it?
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
It's the episode you've been waiting for.
Joe Pulizzi and Robert Rose bring together their favorite rants and raves in one fast-moving supercut that tackles the biggest questions facing marketers and creators right now.
Is print really making a comeback, or are we just nostalgic for a slower, more thoughtful era of media? Why does everyone seem so certain in a world that's becoming more complex by the day? And is "thoughtful marketing" finally ready for its return after years of hacks, shortcuts, and algorithm chasing?
The guys also dig into a question every content team should be asking: Is content actually broken, or is the real problem your org chart?
Along the way, Joe and Robert explore what might be the next great opportunity for marketers and content entrepreneurs who are willing to zig while everyone else zags.
Big ideas. Sharp opinions. A few laughs. And plenty to argue about on your next walk or commute.
You don't want to miss this one.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
In this special episode, Joe and Robert answer all the questions from the This Old Marketing audience.
How do backlink strategies (SEO) and citations (AEO) work together, and what unified content strategy can help brands earn both?
In the age of GEO, how should membership organizations decide what content to keep free versus behind a paywall, especially when balancing search visibility with exclusive expert value?
As AI takes over more execution, will small businesses and solopreneurs still need and pay for human marketing strategy, and how can independent consultants differentiate and stay relevant in an AI-first world?
Did the Netflix series about the Dallas Cowboys Cheerleaders measurably impact the team's brand or game viewership, and is it a model for how entertainment content can elevate a sports franchise's marketing?
Should marketers clearly separate "content marketing" (audience-building) from "sales enablement content" (purchase support), and does lumping them together lead to bad strategy and wrong KPIs?
If you were starting from zero today, with AI flooding every channel, what would you build first to create real audience trust and attention over the next five years, and what would you completely ignore that most marketers are still chasing?
Thanks to all of you for your questions and support.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week on This Old Marketing, Joe and Robert unpack a trio of headlines that perfectly capture the optimism and overconfidence of the AI era.
First, Apple and Google announce a multi-year partnership on AI. Two of the most powerful companies on the planet, joining forces to shape the future of intelligence. What could possibly go wrong?
Then OpenAI confirms that advertising is coming to ChatGPT later this year. The honeymoon phase of AI is officially over, and the business model phase has arrived. Joe and Robert explore what ads inside conversational interfaces really mean for brands, creators, and trust.
Finally, Salesforce steps up to answer MrBeast's call for the "most amazing Super Bowl ad ever" for Super Bowl 2026. When enterprise software meets YouTube spectacle, expectations get set very high. And history suggests that rarely ends quietly.
Marketing Winners:
- Dos Equis, for proving that great brand storytelling and humor still cut through, even in an AI-flooded content world.
- Breeze Airways, for smart positioning and customer-centric marketing in an industry that desperately needs both.
Rants and Raves:
- The continued rise of AI-generated music hitting the charts, raising uncomfortable questions about creativity, authorship, and what "human" even means in popular culture.
- A rave for Viktor Frankl's Man's Search for Meaning, and why its lessons about purpose, suffering, and responsibility feel more relevant now than ever in a world optimized for convenience and automation.
As always, the episode ends where This Old Marketing lives best, at the intersection of technology, media, and the timeless human need for meaning, trust, and something real to hold onto.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
In this special episode of This Old Marketing, Joe and Robert tackle one of marketing's favorite habits: declaring things dead.
Every year, marketers rush to pronounce entire channels, strategies, and ideas obsolete. But many of the things we keep writing off are not only alive, they're quietly doing the hard work of building trust, relevance, and long-term value.
Joe and Robert break down what marketers think is dying (but isn't), why these fundamentals continue to matter, and what actually deserves to be put out of its misery.
Things Marketers Think Are Dead (But Aren't) * The Website Why the website is still the center of gravity for trust, clarity, and audience ownership, especially as platforms become more volatile and AI-driven. * Traditional PR and Communications How earned media, relationships, and credibility haven't disappeared, they've become harder to fake and more valuable as synthetic content explodes. * Purpose-Driven Marketing Why purpose didn't die. Performative purpose did. Authentic values still matter, but only when they're proven through action over time. * In-Person Events The enduring power of physical connection, shared experiences, and real community in a world dominated by digital noise.
Things That Probably Should Be Dead * Safe Marketing Why playing it safe is the fastest way to be ignored, and how clarity, conviction, and point of view beat neutrality every time. * The Myth of Personalization After 25 years of trying to get personalization right, most marketing still confuses data with relevance. True one-to-one personalization at scale remains elusive, often resulting in content that feels generic, invasive, or hollow. The real opportunity isn't more personalization, it's better positioning and messages that resonate deeply without pretending to speak to everyone individually.
Coming Soon: Listener Questions Episode In a few weeks, Joe and Robert will be recording a special listener Q&A episode, and they want to hear from you.
Have a marketing question you want answered on the show? Submit your question in text or audio form at: https://www.thisoldmarketing.com/
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week, Joe and Robert break down the latest signals in the economy, media, and marketing, from stabilizing job data and corporate tax incentives to AI's growing influence on content, platforms, and creative work. They also dig into where responsibility lies in an AI-saturated world and which organizations are adapting well…or getting it wrong.
Key Topics Discussed Economic Update: Jobs and Stability Joe and Robert open the show with a look at recent U.S. economic data. After months of uncertainty, layoffs appear to have slowed, and job numbers are showing signs of stabilization. While not a return to boom times, the data suggests the labor market may be finding its footing heading into 2026.
Corporate Tax Incentives and 2026 Profits The conversation turns to tax policy and its impact on business. Joe and Robert discuss how the permanent reduction of the corporate tax rate from 35% to 21%, along with other incentives, is setting mid-sized and enterprise companies up for significantly higher profits in 2026. They explore what this means for cash flow, reinvestment, and corporate behavior moving forward.
Instagram, AI, and the Burden on Creators Next up, Joe and Robert analyze comments from Adam Mosseri and Instagram around AI-generated content. Mosseri makes it clear that Instagram does not intend to fully police AI content, instead emphasizing the importance of human creativity and authenticity. Joe and Robert question whether platforms are abdicating responsibility and placing the full burden on brands and creators to stand out in an increasingly cluttered, AI-driven feed.
Final News: Uber's Co-Creation Ad Strategy In final news, the guys highlight Uber and its growing advertising business. Uber's co-creation media tactics are viewed as a smart, forward-thinking approach to revenue generation. Joe and Robert agree that too many enterprises still underestimate marketing's role as a direct revenue driver, not just a cost center.
Marketing Winners and Losers Marketing Winner (Robert) Equinox Robert praises Equinox for its ad campaign that pokes fun at AI-generated content, using humor and human insight to cut through the noise and reinforce brand identity.
Marketing Loser (Joe) Nebula Awards Joe calls out the Nebula Awards for their new rules banning any use of generative AI in the creative process. While intended to protect writers, Joe argues the decision is short-sighted, unenforceable, and misunderstands how creative tools evolve.
Rants and Raves * Robert's Rant: Robert takes aim at Digiday and what he sees as an overly cozy fascination with Accenture, questioning the value and objectivity of that coverage. * Joe's Commentary: Joe closes with thoughts on the Corporation for Public Broadcasting winding down operations. He clarifies that PBS itself is not shutting down, but explains how the loss of federal funding disproportionately impacts rural and small-market stations, potentially reshaping public media into a more urban-centric system.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
Joe Pulizzi and Robert Rose kick off this week's episode by unpacking the TikTok "sale" and what actually happened behind the headlines. Was it really a sale? Why was a true divestiture nearly impossible? And what does the outcome tell us about platform risk, regulation, and the future of rented audiences.
From there, Joe and Robert shift into what they believe will be the most important marketing, content, and AI stories of 2026. Not predictions, but the conversations marketers will be having once the year is underway.
They dig into whether the long-awaited AI bubble ever actually bursts in marketing, how AI changes headcount and team structures, and what happens to the brand website when search and discovery are increasingly mediated by AI systems instead of humans.
The episode wraps with rants and raves. Robert rants about marketers' obsession with declaring everything dead, while Joe rants about Denmark's decision to shut down its postal service and what that signals for the future of physical letters and communication.
In this episode, you'll learn: * What really happened with the TikTok deal and why it was never a traditional sale * Why the AI "bubble" may never pop in marketing the way people expect * How AI could lead to fewer marketing jobs, or more leverage for the right roles * Why the role of the website is changing for brands and creators * What Denmark ending postal service delivery says about the future of letters
Rants and raves: * Robert's rant: Marketers love predicting the death of everything * Joe's rant: Denmark shuts down postal service delivery and the slow disappearance of letters
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
Joe and Robert kick off their annual predictions episode by grading last year's forecasts using ChatGPT. They revisit what hit, what missed, and why context often ruins otherwise solid predictions. Along the way, they discuss AI's uneven progress, platform power shifts, crypto hype, nostalgia marketing, podcast attrition, and the growing tension between tech optimism and cultural fatigue.
The episode closes with fresh predictions spanning marketing, media, sports, and culture.
Key Topics and Takeaways 2025 Predictions Reviewed (with AI grading)
- BlueSky stalls while X stabilizes and improves monetization
- TikTok avoids a ban and continues to grow despite regulatory pressure
- AI image tools (including early Sora) underwhelm initially
- Bitcoin fails to hit $200K despite strong institutional momentum
- Generative AI stumbles, but without a single catastrophic "AI Chernobyl"
- Online sports gambling faces increased scrutiny and structural pullbacks
- Podcast attrition accelerates quietly ("pod fading")
- Major brands lean hard into nostalgia as a hedge against AI sameness
- One major political prediction completely misses
2026 Prediction Overview
Joe goes deep into the importance of email as an indication of humanity and states that the reply rate will be the key KPI for email moving forward. In addition, he makes big bets on: - Famous creators stopping their channels - Elon Musk's net worth at the end of the year - Apple buying Disney
Robert believes that AI strategy will no longer be in vogue, and marketers will stop using it altogether because AI will be integrated into everything. Robert also discusses "the Mamdani effect" and how it will take over the election process. Tune in to the episode to get all the predictions right up to the very last minute.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week on This Old Marketing, Joe Pulizzi and Robert Rose unpack two seemingly separate Wall Street Journal stories that are actually deeply connected.
First, they dig into the WSJ article declaring that companies are now "desperately seeking storytellers." The irony is not lost on Joe and Robert. Storytelling in business is nothing new. Brands have been building audiences, publishing content, and creating narratives for decades. So is this really a new trend, or is the Wall Street Journal simply waking up to what marketers and creators have known all along?
They explore why the term "storyteller" is suddenly everywhere on LinkedIn, what companies really mean when they use it, and whether this shift represents real change or just a shiny new label for old work.
Next, the conversation turns to another WSJ piece highlighting the growing anxiety among white-collar workers. Layoffs, AI fears, fewer job openings, and slower hiring cycles are reshaping how knowledge workers feel about stability and career growth. Joe and Robert break down the data and argue that the real risk is not losing a job, but tying your identity to a single role or employer. Flexibility, curiosity, and the ability to adapt are becoming the most valuable skills in the modern economy.
In news, the co-founder of DraftKings launches a creator-led systems company designed to capitalize on the window of opportunity before AI-generated content floods the market. Joe and Robert discuss why productizing creators and building owned systems may be the smartest move right now in the creator economy.
Winners, Losers, Rants, and Raves * Marketing Loser: In-N-Out, for taking "Order 67" off the menu rotation and confusing loyal fans everywhere. * Joe's Winner: Tom Scott, for building a smart, thoughtful web presence that directly addresses AI scrapers and the future of content ownership. * Joe's Rant: The growing push to integrate prediction markets into the mainstream financial system and why this could have serious unintended consequences. * Robert's Rave: A tradition unlike any other. Robert closes the show with his annual holiday poem.
As always, Joe and Robert bring perspective, skepticism, and a little holiday spirit to wrap up the year.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
Joe and Robert open the episode with major breaking news: Disney is reportedly finalizing a $1 billion investment in OpenAI along with a licensing deal that would allow creators to use select Disney IP inside OpenAI tools. The boys unpack what this actually means—
- Why Disney is making this move now
- How this could transform creator workflows
- What Disney gets strategically vs. what OpenAI gains
- Whether this is the first domino in a wave of entertainment–AI partnerships
The $100 Billion Battle for Warner Bros. Discovery Next, Joe and Robert dig into the increasingly chaotic race for Warner Bros., as Paramount, Skydance, and Netflix position themselves for what could be a $100B mega-deal. They discuss:
- Who really has the leverage
- Which bidder makes the most strategic sense
- Potential antitrust concerns
- Who stands to win (and who almost certainly loses) if this deal happens
Australia Moves to Ban Social Media for Kids Under 16 The conversation shifts to Australia's new legislation banning social media access for children under 16. Joe and Robert debate:
- Will it work?
- How would it even be enforced?
- Are governments finally becoming serious—or is this political theater?
- What responsibility platforms have in the mental-health crisis
Special Segment: Robert's AI Music Persona, Lyla Rae Hightower A highlight of the episode, Robert takes listeners behind the scenes of creating his AI-powered music persona. He details:
- The creative spark behind the character
- Tools and workflows he used to bring the music to life
- Unexpected challenges in the process
- How he's distributing and promoting the project
- Why this experiment signals a new frontier for creators
Spotify https://open.spotify.com/artist/09m7OjGKcL1aOKKqyhZjui Apple Music https://music.apple.com/us/artist/lyla-rae-hightower/1857062007 YouTube https://www.youtube.com/channel/UCDwdVLXGCWaO-SMOLuhSE8Q Website https://lylahightower.com/ Winners & Losers * Marketing Loser of the Week: Salesforce — Joe walks through the company's confusing decision to consider a name change and what it signals about the brand's broader struggles. * Rants & Raves: Joe ends with commentary on Kara Swisher's reporting around Apple possibly buying Disney—and whether such a deal is even remotely plausible.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
The boys kick things off with a Black Friday breakdown and what it tells us about the K-shaped economy we now live in. Joe and Robert dig into spending trends, why some consumers are thriving while others are cutting back, and what this split means for marketers heading into 2026. They look at whether this year's patterns are temporary or structural, and what smart brands should prepare for next.
From there, they turn to YouTube. Advertisers continue to shift budgets to the platform, and the data shows that YouTube is both the present and the future of television. Joe and Robert talk about how ultra-niche creators might be the biggest hidden opportunity for small and mid-sized brands looking to win in the influencer economy.
The final story covers X and the platform's new "About Your Account" settings. Is it meaningful, helpful, or even newsworthy? The boys debate whether this is a real improvement or just another attempt to show activity without fixing the core issues.
Winners and Losers Winner: Time Joe highlights Time as an example of a legacy brand doing things right, with a renewed focus on email subscribers and a strong commitment to in-person events. A modern media model built on direct relationships, not algorithms.
Loser: Omnicom and the PR industry Robert takes the gloves off with a critique of Omnicom and the state of PR. He questions whether the industry is adapting fast enough to the shifts in trust, media fragmentation, and brand storytelling.
Rants and Raves Robert's Rant Robert digs into a recent IPG study and why he believes it misses the mark. He breaks down the assumptions behind the research and what marketers should actually pay attention to.
Joe's Rave Joe shares new research on gratitude and why it matters far more than most marketers realize. A positive scientific reminder that appreciation is a performance advantage, not just a personal virtue.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
Google's release of Gemini 3 may be the biggest shift in search and content discovery since Google launched. In this episode, Joe Pulizzi and Robert Rose break down what Gemini means for marketers, creators, and anyone relying on organic reach.
Will Gemini end organic discovery as we know it? Will synthetic creators become the majority of all content online? And is there still a path forward for human creators?
Joe and Robert go deep into:
- Google's move from traditional search to a full AI-model
- Why this shift could make Google even more dominant
- What happens to creators when platforms auto-generate the content
- The new ad model emerging behind AI search
- The long-term implications for independent writers, podcasters, and entrepreneurs
Winners & Losers:
- Joe spotlights Allegiant Stadium as a branding masterclass
- Robert unveils a conspiracy theory surrounding Jeffrey Katzenberg's new AI marketing startup
Rants & Raves:
- Joe reacts to a Washington Post survey about people reading ChatGPT-created posts — and why he's concerned it could impact birth rates
- Robert shares the creative friction behind building an AI-generated country music artist
If you're a marketer, creator, or business owner trying to understand what's coming next, this is a must-listen episode.
News we didn't get to:
- Meta 'buried' more evidence
- Creator Economy ad spend up again
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
In this special Thanksgiving edition of This Old Marketing, Joe and Robert dive into the future of AI and what it really means for marketers, creators, and anyone trying to build an audience in the next few years. The boys explore how long traditional marketing roles will remain intact and why we may be much closer to a tipping point than most people want to believe.
The Window Is Closing Joe and Robert revisit a theme they've both been writing about lately: the shrinking window of time before AI reshapes content, distribution, and discoverability. They break down what creators and marketers can still do right now to secure their position before the landscape shifts for good.
Their take: you have a few years. Maybe less. And waiting is not a strategy.
The Real Job of the Future In a world where AI generates nearly everything instantly, Joe and Robert ask the big question: what will the actual marketing job look like five or ten years from now?
The answer isn't another technical role. It isn't prompt engineering. It isn't "AI operations."
The position of the future is rooted in skills AI can't replicate:
- Being known personally by real people
- Building in-person trust
- Hosting gatherings, leading communities, and showing up in the real world
- Connecting human beings to human beings
If AI floods the world with infinite content, the new scarcity becomes physical presence.
What Creators Must Do Next The boys outline the shift every marketer and content entrepreneur must make: from chasing reach to cultivating real connections. From relying on platforms to building owned audiences. From algorithmic exposure to human relationships that cannot be automated.
This special episode is a wake-up call and a roadmap rolled into one.
Why This Matters Right Now Thanksgiving is a time for reflection, and the episode closes with Joe and Robert reminding listeners that the next few years are arguably the most important years in the history of marketing.
AI will change everything. But it won't replace the marketers who understand what actually makes people move, trust, and gather.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
The episode kicks off with a pointed look at Meta, which seems to be earning a fortune from fraudulent and scam ads. Joe and Robert trace the pattern back more than a decade…from election misinformation to repeated scandals. The question emerges: Is Meta the least ethical major player in the industry today?
This conversation naturally leads into a look at the growing AI bubble and Michael Burry's bet against The Magnificent Ten. While his prediction may eventually play out, the boys debate why we're likely still two years away from any real correction.
Top Stories Meta's Long History of Trouble Joe and Robert walk through Meta's pattern of behavior, including the current windfall from scam ads, reminders of past election interference issues, and the repeated failure to effectively police the platform. The bigger question: if this is systemic, where does it go from here?
The AI Bubble and Michael Burry's Bet The legendary investor who foretold the mortgage crisis is now shorting the biggest tech companies. The boys give context on why he might be early, what signals they're watching, and what marketers should learn from speculative hype cycles.
Disney Spends Up…But Not Where You Think Disney is increasing content spending, but the bulk is shifting toward live sports and in-person experiences. Joe and Robert discuss what this means for marketers and why "experiential" continues to be a long-term bet.
Coke's AI Holiday Ad Maker Responds The studio responsible for Coca-Cola's AI holiday ad gives its defense. Is this just another evolution of creative tools, or are creators right to be irritated? The boys break down the nuance.
Winners and Losers * Joe's Winner: Netflix House Smart expansion into experiential entertainment. A real signal of where media companies are headed. * Robert's Loser: The end of the Farmer's Almanac A long-running institution finally fades. Robert shares why this one stings and what it says about legacy content.
Rants and Raves * Robert's Rant: Microsoft's sales content Robert has feelings…big ones. And he shares them. * Joe's Commentary: Chatbot JesusWhat could go wrong?
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week, Joe and Robert cover three major AI stories shaping the creative and marketing landscape.
First, the guys break down the debut of Xania Monet, the first AI-powered artist to land on a Billboard chart. Is this the start of a new music era...or the beginning of the end for human creativity?
Next, they unwrap Coca-Cola's second annual holiday AI ad. But this year, it's not just Coke. Expect a wave of AI-generated holiday campaigns across brands. Joe and Robert debate what this means for creative differentiation and audience connection.
Finally, they analyze Bloomberry's massive study of 180 million jobs, revealing how AI is reshaping the global workplace faster than anyone imagined. Who's safe, who's not, and what can marketers learn from the data?
Winners and Losers:
- Robert's Winner: Gannett's bold rebrand to USA Today—a move that simplifies identity and aligns with its strongest brand equity.
- Joe's Winner: Print media. Joe points out the surprising long-term resilience of print and why physical media might be the next big comeback.
Rants and Raves:
- A new journalism collective forms to sell sponsorships - Robert shares his take on why collaboration is an important way forward for small creators.
- More college students are choosing double majors - Joe digs into what that says about the next generation of marketers.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
It's another wild week in the world of marketing, media, and tech.
First up: Amazon announced yet another round of layoffs, and Joe and Robert dive into the growing trend among the Magnificent 10 companies. Are these just normal business cycles? The result of AI-driven productivity? Or signs of something deeper happening in the global economy?
Then: OpenAI is restructuring to look more like a traditional for-profit company. With Microsoft now owning 27%, the boys debate what this means for control, innovation, and the company's future. Could OpenAI become the world's first trillion-dollar IPO?
Next: Morning Brew acquires a YouTube show about the news — and Joe explains why this is another major example of individual creators getting their work acquired and then integrating themselves into larger organizations.
In Marketing Winners & Losers, Robert dives into K-Pop Demon Hunters, while Joe highlights Elon Musk's Grokipedia.
And in Rants & Raves, Joe shares how email newsletters can literally get you hired, while Robert takes aim at the new WPP–Google AI partnership.
Listen to the full episode for all the analysis, tangents, and laughs you expect from Joe and Robert on This Old Marketing.
This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week's episode of This Old Marketing dives deep into the evolving world of AI, automation, and creator opportunities.
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OpenAI's ChatGPT Atlas: A Google Killer? OpenAI's latest product, ChatGPT Atlas, has some wondering if this is a direct strike at Google's dominance in search. We break down what Atlas is, how it changes the discovery landscape, and what it means for marketers and creators.
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AI and Robots Taking Jobs A New York Times article reports that Amazon plans to replace over half a million jobs with robots. But the twist? The AI industry itself is facing layoffs. Meta has cut significant staff from its AI operations, according to Axios. We explore what this says about the current state — and future — of the AI economy.
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ChatGPT to Allow Adult Erotica (for Verified Users) OpenAI will soon allow adult-themed content for verified adults. Is this a necessary step toward realism and maturity online, or is it a PR nightmare waiting to happen? We debate whether the Internet needs true age-gating — or if this will end up being a "nothing burger," as Robert might say.
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Creators Take Flight — Literally Marketing Brew reports that YouTube creators are getting their content featured on Delta Airlines flights. It's a great marketing move — but does it signal that YouTube is becoming television? We discuss what this means for creators' reach and brand positioning.
Marketing Winners of the Week * Ann Handley's new website: A masterclass in simplicity and conversion, with a sharp focus on driving newsletter subscriptions. * Kim Kardashian's Skims.com launch: A weirdly nostalgic move that has everyone talking.
Raves of the Week * Joe's Rave: The CRIT Framework from Geoff Woods — a practical model for using AI strategically through Context, Role, Interview, and Task. And get a month of Wispr Flow (dictation platform) for free here. * Robert's Rave: Spotify's new personalized playlists that take algorithmic curation to the next level.
Listen to the full episode for all the analysis, tangents, and laughs you expect from Joe and Robert on This Old Marketing.
This week's sponsor:
Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot.
Their customer platform gives you access to the data you need to grow your business.
The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
In this episode, Joe and Robert break down the latest moves in the ongoing battle between lawmakers and social media giants. California is leading the charge with new AI and social media legislation — plus, Instagram is testing a "rating system" for content. Is this meaningful progress or just more political theater?
The guys also cover how OpenAI and Anthropic are stepping into the marketing world. OpenAI's first ad sparks debate (is it a miss?), while Anthropic's experiential push might have us all saying "Oh Claude."
Winners and Losers:
- Winner: Buc-ee's - proving that a gas station can be a brand powerhouse.
- Loser: Deloitte Australia - struggling to recover from credibility issues.
Rants and Raves:
- Rant: The rise of rage bait - how outrage is driving engagement for all the wrong reasons.
- Rave: Personal videos on LinkedIn - authentic storytelling that actually connects.
Tune in for another week of marketing madness, strategic insights, and questionable football takes.
This week's sponsor:
Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot.
Unless you use HubSpot.
Their customer platform gives you access to the data you need to grow your business.
The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
After celebrating 500 weeks of podcasting, Joe and Robert are back to regular programming. And this week… things get weird.
OpenAI and Meta both dropped major updates to their AI apps—releases that could either spark the next great social network or bring about the end of the internet as we know it. The guys break down what these announcements mean for creators, advertisers, and the future of “artificial content.”
In other news, Anthropic settles a $1.5 billion lawsuit that could mean payouts for authors everywhere (and a big precedent for copyright in AI).
Plus, Call Her Daddy’s Alex Cooper launches a new marketing agency that might just be the new business model for content entrepreneurs.
And YouTube rolls out auto dubbing for creators and marketers. Joe and Robert debate whether that’s a blessing or a curse.
This week’s winner: CMI’s new B2B Research Report. This week’s loser: China’s growing propaganda machine.
Rants and Raves: A look at ABBA Voyage and MrBeast, two very different but equally fascinating examples of what happens when creativity, technology, and obsession collide.
This week's sponsor:
Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot.
Unless you use HubSpot.
Their customer platform gives you access to the data you need to grow your business.
The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
It’s here...the 500th episode of This Old Marketing! In this very special show, Joe Pulizzi and Robert Rose take a walk down memory lane, sharing stories, clips, and predictions from across the past twelve years of the podcast. Along the way, they’re joined by some surprise guests and special videos from friends of the show.
Highlights from the Episode * The Beginning (Episode 1 – November 20, 2013): Joe and Robert recall the car ride that sparked the idea and how they launched the first episode in less than two weeks. Hear the original introduction, plus proof that football talk has always been part of the show’s DNA. * Episode 100 (October 12, 2015): Reflections on content marketing trends a decade ago, from the rise of content brands to the great terminology debate. Joe predicts the rise of the walled gardens, Robert envisions marketing’s shift toward experiences, and both make some bold (and hilarious) calls about Apple, Disney, and Twitter. * Episode 200 (September 11, 2017): A nostalgic milestone filled with clips, insights on audience building, and predictions around Facebook’s billion-dollar content push. Highlights include Robert’s reflections on the value of audience and the duo’s “can’t believe we made it this far” moment. * Episode 211 (December 11, 2017): The original “finale” - Joe and Robert answer listener questions, quiz each other, and close out what they thought was the end of the journey. * Episode 212 (July 15, 2019): The “Genesis Planet” comeback episode after 577 days away. Joe and Robert return in full stride, proving the magic never left. * Episode 300 (December 3, 2021): The first video podcast, featuring a special musical intro from Gary Busey. Predictions fly about Web 3.0, tokenization, the metaverse, and the future of “rented land.” Plus, cocktails, personal reflections, and football banter. * Episode 400 (November 3, 2023): “AI & the Melting of Truth” marks another milestone with big conversations around AI, search, and Disney’s media moves. A clip on Google’s AI results shows just how much the world has shifted.
Special Surprises * A video greeting from filmmaker Kevin Smith * A montage of messages from listeners and friends of the show. Thank you to A. Lee Judge, Bert Van Loon, Brian Piper, Cathy & Bridget McPhillips, Fernando Labastida, JK Kalinowski, Katie Brinkley, Maliha Khan, Paul Roetzer and Ruth Carter. * A heartfelt video from author and speaker Andrew Davis
Rants & Raves Yes, even in this celebratory episode, Joe and Robert can’t resist a few choice rants and raves. (You’ll just have to listen in!)
Thank you for being part of 500 weeks of This Old Marketing. We couldn’t have done it without you. Here’s to the next chapter!
This week's sponsor:
Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot.
Unless you use HubSpot.
Their customer platform gives you access to the data you need to grow your business.
The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
In the final show before the big 500 extravaganza, Joe and Robert discuss why individual creators are slowly taking over Hollywood — and whether there are opportunities for brands in this shift.
- The creator takeover: Ad Age: Why creators, not studios, will lead production by 2030
- Sports meets streaming: New Heights integration with Amazon Prime — Travis and Jason Kelce’s New Heights podcast will now stream on Amazon Prime.
- Buying media properties: Why a marketing consultant bought the largest real estate trade magazine in Canada (link).
Winners and Losers:
- Winner: Kit launches location-based creators.
- Loser: Unilever gives up on Ben & Jerry’s after its co-founder claims the company silenced activism.
Rants and Raves:
- Joe rants about job hugging.
- Robert rants about AI workslop.
And don’t miss our special #500 episode next week.
This week's sponsor:
Did you know that most businesses only use 20% of their data?
That's like reading a book with most of the pages torn out.
Point is, you miss a lot.
Unless you use HubSpot.
Their customer platform gives you access to the data you need to grow your business.
The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference.
Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
No, TikTok does not stop. Maybe the fourth time is the charm, as Robert and Joe run through the latest with the TikTok “staying or going” drama. Get all the latest on the changes, although it might be a big nothing burger. Link to more: U.S.-China Deal to Avert TikTok Ban May be Close, Trump Official Says - The New York Times
YouTube makes a strong case that they are integral to the US economy. With $100 billion going to creators, new and improved creation features, and an all-in-one create and distribute scenario, it seems like everything we want. Or is it? Links to more: YouTube AI likeness detection and creator tools - The Wrap Made on YouTube 2025 - Official Blog
Albania has become the first country in the world to appoint an AI minister. Joe contends this is just the beginning. Link to more: Albania appoints world’s first AI-made minister – POLITICO
Special thanks to Jared Luttjeboer for his question on video vs. audio podcasting. Learn more about Jared’s work here: The Church History Project Podcast
Marketing winners and losers include:
- Local TV has lost more than half of its share of media spending since 2017 – TV Technology
- The Friend Show – Truman Show-Inspired Campaign by Creator’s Friend
Rants and raves include:
- Alden’s bid for DallasNews – Axios
- GenAI college marketing: positioning as academic friends, not foes
This week's sponsor:
Did you know that most businesses only use 20% of their data?
That's like reading a book with most of the pages torn out.
Point is, you miss a lot.
Unless you use HubSpot.
Their customer platform gives you access to the data you need to grow your business.
The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference.
Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week, Joe and Robert dig into the Reddit phenomenon. Leading in AI findability (AEO) and trusted by geeks everywhere, the platform is having its coming-out moment. Is it time to ride the marketing train to Reddit town? Here’s why Reddit marketing could be your next big business move
OpenAI wants to make a full-length animated movie that isn’t AI slop. Can they pull it off, or is this just a content marketing play? (Hint: the latter.) OpenAI wants to make an AI movie that isn’t slop
Meanwhile, the team at Robinhood is rolling out a new social media app. But is now the right time for another platform? Reddit, X get new rival with Robinhood Social's launch
Marketing winners and losers this week include Liquid Death (Yahoo Can Coolers – Liquid Death) and Ben & Jerry’s (Ben & Jerry's founders want to scoop out their brand).
Rants and raves feature the AI-driven destruction of the career ladder (AI isn't just ending entry-level jobs. It's ending the career ladder) and LinkedIn’s latest analytics upgrade (Post | LinkedIn).
This week's sponsor:
Did you know that most businesses only use 20% of their data?
That's like reading a book with most of the pages torn out.
Point is, you miss a lot.
Unless you use HubSpot.
Their customer platform gives you access to the data you need to grow your business.
The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference.
Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
The marketing news of the week:
A federal judge has ordered a shakeup of Google’s search engine. Some call it a slap on the wrist, but it’s clear even the courts see Google’s dominance slipping. With AI search and new competitors on the rise, will Google’s empire burn down? -- Judge orders search shakeup in Google monopoly case | PBS News
Meanwhile, the so-called “marketing AI boom” is running headfirst into a crisis of customer trust. But do people really care about privacy, or is it just talk? Joe and Robert debate whether it matters at all. -- Marketing AI boom faces crisis of consumer trust
Winners and Losers: Creators landing SNL deals (Creators Take Over SNL 🌜), and the curious case of why one agency made an indie short film.
Rants and Raves: A content strategist for ChatGPT raises eyebrows, and the surprising death of VOA.
And to wrap things up: our annual NFL predictions. Who’s taking home the Lombardi Trophy this year?
This week's sponsor:
Did you know that most businesses only use 20% of their data?
That's like reading a book with most of the pages torn out.
Point is, you miss a lot.
Unless you use HubSpot.
Their customer platform gives you access to the data you need to grow your business.
The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference.
Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
This week on the podcast, Joe and Robert break down the big takeaways from Content Entrepreneur Expo (CEX):
- The future of human content vs. AI content and why this tension may define the next decade.
- Why leaning into your “crazy” could be the smartest business move you’ll ever make.
- The rise of new search metrics and how they’re quietly reshaping the creator landscape.
Marketing news this week:
- Cracker Barrel’s Logo Backlash – A nostalgic flip-flop for the ages. Was this a brilliant PR stunt, or a brand fumble that shows just how powerful memory and meaning are? CBS News | Ad Age
- Perplexity’s Publisher Program – 80% of ad revenue promised to creators. But is this really a fair shake, or just another platform mirage? Digiday
Marketing losers of the week:
- A troubling study on gambling ads saturating sports broadcasts The Guardian
- The Atlanta Journal-Constitution ends its print edition.
And in rants and raves:
- AI ad networks invade ChatGPT – the future of monetization or the end of trust? [Ad Age]
- The strange, hilarious world of a print newspaper… from Uranus Fudge.
This week's sponsor:
You don't become the world’s most valuable women's sports franchise by accident.
Angel City Football Club did it with a little help from HubSpot.
When they started, data was housed across multiple systems.
HubSpot unified their website, email marketing, and fan experience in one platform.
This allowed their small team of three to build an entire website in just three days.
The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
Are we entering a new golden age of content marketing? In this week’s This Old Marketing, Joe Pulizzi and Robert Rose dig into why the industry feels more alive than ever and what this resurgence means for brands and creators alike.
The Big Stories:
- When Hollywood Hits the Break Room: A credit-card company launches a sitcom (Roomies) that blurs the line between branded content and binge-worthy entertainment. Read more →
- From Tackles to Talk Shows: The NFL’s Broadcast Boot Camp trains players to pivot from pads to teleprompters. Is this a new playbook for employee-driven media? Read more →
- Redline, Red Flag: Creators push back on restrictive contracts, but many brands are saying “no edits allowed.” What does this mean for the creator–brand relationship? Read more →
Marketing Winners of the Week:
- Taylor Swift (once again setting the standard for creator-driven marketing)
- MSNBC’s bold rebrand
- Billy Joel (yes, he’s still moving the needle)
Rants & Raves:
- A surprising return to print media: why it may be smarter than you think
- A deeper dive into the true meaning of “rented land” in today’s marketing mix
Key Takeaway: Content marketing isn’t just back. It’s maturing into a stronger, more essential discipline. Brands and creators who double down on owned media, storytelling, and consistency will be the ones who thrive in this new golden age.
This week's sponsor:
You don't become the world’s most valuable women's sports franchise by accident.
Angel City Football Club did it with a little help from HubSpot.
When they started, data was housed across multiple systems.
HubSpot unified their website, email marketing, and fan experience in one platform.
This allowed their small team of three to build an entire website in just three days.
The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
Big news in the tech and marketing world this week.
AI search leader Perplexity stunned the industry with a $34 billion offer to buy Google Chrome. Is this just a headline-grabbing PR stunt… or could it actually give Google a way out of its ongoing antitrust mess?
Meanwhile, OpenAI is scrambling to turn lemons into lemonade after the botched ChatGPT-5 launch. Did they completely miss the mark with their audience, or has their technology hit a temporary wall — giving Google, Anthropic, X, and others a window to catch up?
Over on YouTube, creators who target children are sounding alarms over the platform’s new age verification and machine learning plan, which goes into effect this week. Many fear it could hurt discoverability and revenue.
Marketing Winners this week include Marketing AI Institute and the sweet, unexpected Oreos/Reese’s mashup.
Rants and Raves feature the surprisingly catchy Hampton Jitney Bus Song and a look at the Wall Street Journal/McKinsey partnership.
This week's sponsor:
You don't become the world’s most valuable women's sports franchise by accident.
Angel City Football Club did it with a little help from HubSpot.
When they started, data was housed across multiple systems.
HubSpot unified their website, email marketing, and fan experience in one platform.
This allowed their small team of three to build an entire website in just three days.
The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
The boys are back (and better than ever) with a brand-new episode on what influencer marketing will look like soon (including AI).
In this episode, they break down the new deal between ESPN and the NFL. Does this partnership signal new opportunities for brands and content marketing deals in the near future?
YouTube announced that it will begin testing a new AI feature designed to estimate whether a user is a minor...regardless of the birthday listed on the account. Some creators fear it will hurt business, while others worry that large organizations and institutions will use the data in nefarious ways.
Winners and losers include the future of influencer marketing, the Savannah Bananas, American Eagle, Sydney Sweeney, and Vogue.
Rants and raves feature CMOs uncovering a new trend in influencer strategy—and Superman.
This week's links:
ESPN to buy NFL Network
How YouTube Age Verification Could Hurt the Creator Economy
What MLB Can Learn from the Savannah Bananas?
Mentions of Creator Economy on CMO Calls
This week's sponsor:
You don't become the world’s most valuable women's sports franchise by accident.
Angel City Football Club did it with a little help from HubSpot.
When they started, data was housed across multiple systems.
HubSpot unified their website, email marketing, and fan experience in one platform.
This allowed their small team of three to build an entire website in just three days.
The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
This is the last special solo episode for a while. Thankfully, Robert and Joe will be back next week to make nonsense about marketing and content news. But today’s episode is something a little different.
In 1937, Napoleon Hill wrote Think and Grow Rich. His ideas about belief, desire, and persistence changed lives—Joe's included.
Joe's new book, Burn the Playbook, is his answer to what Think and Grow Rich would look like today. It's not just about financial wealth...it's about freedom. Mental freedom. Physical health. Time freedom. It’s the book Joe wanted his kids to have…the book that they could share with their kids about living a life of purpose.
This episode of This Old Marketing is about how to build a platform strong enough to carry the weight of your dreams.
Six months ago, Joe was 20 pounds heavier. He felt foggy, sluggish, reactive. He was still productive, sure...but didn’t feel sharp. He didn’t feel like he was operating at his best. And he decided that wasn’t okay anymore.
Many of you know this, but Joe's family has a history of Alzheimer’s as well. He always thought he was relegated to this fate and there was nothing he could do. Joe's since found there are many things he can do to build a better brain (if you will), so that he can live a better life and be around, in all forms, for his kids and their kids, in addition to living a life of freedom (which we’ll discuss).
So he made some changes. Not radical ones. Just simple, consistent ones. And Joe wants to share them with you—not as a health expert, but as a creator who realized that if your body and brain break down, your business doesn’t stand a chance.
Let’s get into it.
This week's links:
Americans Check Phone 144 Times Per Day
The Cost of Multitasking
This week's sponsor:
You don't become the world’s most valuable women's sports franchise by accident.
Angel City Football Club did it with a little help from HubSpot.
When they started, data was housed across multiple systems.
HubSpot unified their website, email marketing, and fan experience in one platform.
This allowed their small team of three to build an entire website in just three days.
The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
In this solo episode of This Old Marketing, Robert dives headfirst into the uncomfortable - and increasingly urgent - tension at the heart of modern content strategy:
Can we still create truly human content, full of nuance, voice, and emotional honesty… while also making sure the machines don’t misinterpret (or mangle) what we mean?
Inspired by the announced end of The Late Show with Stephen Colbert, Robert explores how the final stretch of a show - or a career, or even a blog archive - can shape both public perception and machine learning for years to come.
This week Robert covers:
Why “good” content now means craft, not just output.
The shift from writing for search engines to teaching AI what to say about you.
The danger (and opportunity) of legacy content becoming training data.
A new strategy for structuring content that serves both people and machines.
Four practical steps you can take right now to future-proof your brand’s voice.
Oh - and Joe’s out this week, off pitching new names for the Guardians and Commanders to the Trump administration. Don’t worry. Robert’s got it handled.
Tune in, laugh a little, squirm a little, and leave with a renewed sense of purpose—and a checklist.
This week's sponsor:
You don't become the world’s most valuable women's sports franchise by accident.
Angel City Football Club did it with a little help from HubSpot.
When they started, data was housed across multiple systems.
HubSpot unified their website, email marketing, and fan experience in one platform.
This allowed their small team of three to build an entire website in just three days.
The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Get ready for this special episode that you needed to hear years ago.
Let me say this plainly: Working for someone else is the riskiest thing you can do right now.
For decades, we believed that a "good job" was the ultimate security. A steady paycheck. Healthcare. Maybe a 401(k) with a match.
But that model is falling apart in real time.
I’ve seen this from the inside. I’ve been the employee. I’ve been the boss. I’ve been the guy who signed the layoff papers. When I was at Penton we went through three rounds of layoffs in 18 months and it was devastating for everyone involved. And this continues today but at breakneck speed. Here’s the truth: no job is safe anymore...especially in marketing.
AI is replacing entry-level marketers faster than we can track. Some agencies I know are in desperation mode. The only advice brand marketing teams get is to lean more into AI. Is that even the right strategy? And executive teams still don’t understand what content actually does...until they decide it’s too expensive (even thought it’s not) and cut it.
Here’s the harsh truth: Most people following the “good job, good life” blueprint are broke, stressed, unfulfilled, and trapped.
The old dream isn’t dead because people stopped working hard. It’s dead because the game changed and nobody updated the playbook.
This week's links:
Dallas Cowboys NOT America's Team
Joe Pulizzi's New Book "Burn the Playbook" Pre-Order
This week's sponsor:
You don't become the world’s most valuable women's sports franchise by accident.
Angel City Football Club did it with a little help from HubSpot.
When they started, data was housed across multiple systems.
HubSpot unified their website, email marketing, and fan experience in one platform.
This allowed their small team of three to build an entire website in just three days.
The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
This week Robert flies solo (Joe’s busy revolutionizing dairy on the blockchain) to ask a question:
What if slower is the new smarter?
After riffing on OpenAI’s burnout‑induced shutdown, he unveils a sneak peek of his upcoming book, Valuable Friction. From Netflix’s “Skip Intro” button to AI‑generated sameness, Robert shows how our obsession with frictionless everything is draining the meaning out of marketing...and life.
Tune in for the four kinds of friction that sharpen ideas, deepen relationships, steady operations, and save you from knee‑jerk strategy. No co‑host, no fast‑forward, just 100 percent Robert. Press play, don’t skip the intro, and discover why a little resistance might be your brand’s unfair advantage.
This week's sponsor:
You don't become the world’s most valuable women's sports franchise by accident.
Angel City Football Club did it with a little help from HubSpot.
When they started, data was housed across multiple systems.
HubSpot unified their website, email marketing, and fan experience in one platform.
This allowed their small team of three to build an entire website in just three days.
The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
After a quick cover of the Cloudflare news where it will be possible to select and make money from AI companies crawling your site, Joe and Robert dive into marketing plan B.
Specifically -
The New Normal: Why Everyone Needs a Personal Brand (Even If You’re Not Selling Anything)
The collapse of the idea that a job = stability. From creators to CMOs: why everyone needs visibility. The difference between self-promotion and self-preservation. Hot take: You’re always in stealth mode for your next job (even if you don’t know it yet).
And...Content as Career Insurance: Best Practices for Building Your Brand What platforms actually matter (and which ones are dead weight)?
Where to start?
We have the answers in this episode.
This week's links:
Cloudflare Launches AI Marketplace
Paramount Settles Trump Case
Joe's Newsletter Post on Freedom
This week's sponsor:
You don't become the world’s most valuable women's sports franchise by accident.
Angel City Football Club did it with a little help from HubSpot.
When they started, data was housed across multiple systems.
HubSpot unified their website, email marketing, and fan experience in one platform.
This allowed their small team of three to build an entire website in just three days.
The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
AI hits the headlines again. Anthropic wins a lawsuit for its training data procedures, but the judge leaves room for additional lawsuits. In the greater scheme, will any of the lawsuits really matter?
John Oliver's AI Slop video is "must-see-TV" and AI content continues to become a bigger part of our lives in content creation and marketing. What do we need to do?
And Zohran Mamdani wins the Democratic nomination for mayor in New York, outlasting the big money players through a Gen Z-focused approach. What can we learn from this and will we see more?
Winners and losers include Mumford & Sons and Intel dropping marketing as a core function.
Rants and raves include Voice of America and the LinkedIn Ballad.
This week's links:
Anthropic Wins Case
AI Slop and John Oliver
Mamdani Takes New York Nomination with TikTok
VOA's Iran Mess
Mumford & Sons Membership Pass
Intel Outsources Marketing to Accenture
This week's sponsor:
INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.
Go to inbound.com/register to secure your spot at INBOUND 2025.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Huge research uncovers the obvious. Television and "traditional media" is going obsolete, as social media revenues and watch/listen time dominates. It is indeed the end of the living room. The boys review reports from WPP and NiemenLab.
In marketing winners, Terry Moran launches a substack after being fired. But shouldn't he have had one already? Contractual reasons aside, the boys detail a marketing/creator survival plan that's not just a nice to have.
Rants and raves include Answer Engine Optimization Hype and the GENIUS act.
This week's links:
Creators Overtake Traditional Media
The Brand/Studio Line Blurs
Social Media Overtakes TV
Ads on Whatsapp
Terry Moran Launches Substack
Journalist Survival Plan
Genius Act Progress
This week's sponsor:
INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.
Go to inbound.com/register to secure your spot at INBOUND 2025.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Joe and Robert break down Mary Meeker's "Future of AI" report and discuss the biggest opportunities and threats for marketers and creators in the future.
Disney sues Midjourney in yet another lawsuit against AI companies. When will it stop and why should we care?
And Meta invests $15 billion more in AI, trying to catch up in the AI race.
In winners and losers, Joe discusses how to get found in AI searches and Robert talks about the failed mainstream media with the LA coverage.
Rants and raves include a new creator economy lobbying group from MatPat and a boost to musical theater.
This week's links:
Disney Sues Midjourney
The Future of AI Report
Meta Makes $15 Billion Bet on AGI
How to Get Found in AI Search [Chart]
MatPat Starts Creator Caucus
Live Theater Gets a Boost
This week's sponsor:
INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.
Go to inbound.com/register to secure your spot at INBOUND 2025.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Did someone say McDonald's is bringing back snack wraps?
In other news, who knew that artificial intelligence would force brands and publishers toward an indie-creator model? If Google AI is undermining journalism, perhaps the way out is through the individual human creator.
In another AI scandal, Builder.ai collapses, even with a large sum of money invested by Microsoft.
And Netflix adds advertising to its IP. Good decision?
Winners and losers include Ohio Bike Week and ELF/Hailey Bieber.
Rants and raves include WaPo's new mission statement and the new NYTimes lawsuit against ChatGPT.
This week's links:
Google AI Mode Undermining Journalism
Builder.ai Collapses
Netflix Adds Ad Tech
Chain Restaurants Go Nostalgia
ELF Buys Rhode
WaPo's New Mission Statement
This week's sponsor:
INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.
Go to inbound.com/register to secure your spot at INBOUND 2025.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
AI is again in the headlines this week with Anthropic announcing that its AI will do anything to survive...even bust you for cheating on your wife.
AI layoffs are starting to hit home. It's almost to the point that people are being laid off "by" AI itself. Joe and Robert uncover the truth.
Rand Fishkin discusses 10 ways to understand no-click search...and it's mostly stuff we can actually do.
And long live print, as Microsoft launches a new print publication.
Winners and losers include LinkedIn commenting and Duolingo.
Rants and raves include the new Bitcoin treasury fad and AI Agent pitch decks.
This week's links:
Anthropic AI Resorts to Blackmail
AI Layoffs Are Here
The End of Website Traffic
Print is Dead. Long Live Print.
Duolingo CEO Retraces AI Announcement
Businesses Go On Bitcoin Buying Spree
The AI Agent Pitch Deck
This week's sponsor:
You don't become the world’s most valuable women's sports franchise by accident.
Angel City Football Club did it with a little help from HubSpot.
When they started, data was housed across multiple systems.
HubSpot unified their website, email marketing, and fan experience in one platform.
This allowed their small team of three to build an entire website in just three days.
The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Google's big marketing event was an explosion of AI - a new home screen, more agents, AI video and even smart bidding. Why? Google's main revenue stream (search ads) is in big trouble.
Is Google going the way of the yellow pages? The boys ponder.
And Apple is in trouble too. OpenAI buys IO, run by the designer behind the iPhone. It seems that OpenAI is going into the hardware business, with their sights directly on Apple.
In other news, a major newspaper releases the books of the year without real books and Netflix steps in to syndicate Sesame Street.
Winners and losers include a furniture store and Peloton.
Rants and raves include AI use by writers and the idea of growth marketing.
This week's links:
Google Marketing Live
Major Newspaper Creates Fake Books
Netflix to Syndicate Sesame Street
OpenAI Buys IO
Peloton Dumps CMO
AI Writing and Author Tribes
This week's sponsor:
You don't become the world’s most valuable women's sports franchise by accident.
Angel City Football Club did it with a little help from HubSpot.
When they started, data was housed across multiple systems.
HubSpot unified their website, email marketing, and fan experience in one platform.
This allowed their small team of three to build an entire website in just three days.
The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
The boys have finally jumped the shark with this episode.
But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yourself tool will either win big or be fly by night. There is no middle ground.
The BBC will push its mission and content into TikTok and Instagram. But is it too late to fight disinformation?
Max becomes HBO Max (again). It will be just HBO in 15 to 18 months.
Marketing winners are Nutter Butter and Warner Brothers.
Rants and commentary include AEO and Sperm Racing (yep...you saw that right).
This week's links:
Zuckerberg's War on Advertising
BBC Boss Goes for Truth
Max Rebrands Again
Nutter Butter Explodes
Warner Brothers and Leveraging IP
Weird Sperm Racing
AEO Dumb or Crazy Smart
This week's sponsor:
You don't become the world’s most valuable women's sports franchise by accident.
Angel City Football Club did it with a little help from HubSpot.
When they started, data was housed across multiple systems.
HubSpot unified their website, email marketing, and fan experience in one platform.
This allowed their small team of three to build an entire website in just three days.
The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Buckle up! AI is driving now.
Zuckerberg at Meta AI doubles down on their cure for loneliness and more friends, but have taken out any sort of safety precautions. We need to be worried. Very worried.
Trump wants to tariff the movie business. Tell me exactly how that would work please?
And Virginia signs a social media scrolling reduction that won't reduce scrolling.
Winners and losers include LEGO and Warren Buffett.
Rants and raves include Disney's new park and the White House social media effort.
This week's links:
Zuckerberg and Meta AI
Trump Tariffs and Hollywood
Virginia Law on Social Media
Warren Buffett Retires
LEGO and F1 Racing
Trump Social Media Strategy
Disney's New Park
This week's sponsor:
You don't become the world’s most valuable women's sports franchise by accident.
Angel City Football Club did it with a little help from HubSpot.
When they started, data was housed across multiple systems.
HubSpot unified their website, email marketing, and fan experience in one platform.
This allowed their small team of three to build an entire website in just three days.
The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Special episode breaking down the state of content creators, content entrepreneurs and how marketers fit in. Including:
- The Rise of Creators in 2025
- Renting vs. Owning
- The TikTok Effect
- Community as Currency
- Revenue Mix
- How to Get Rich as a Creator
Here's a link to the complete study.
This week's sponsor:
You don't become the world’s most valuable women's sports franchise by accident.
Angel City Football Club did it with a little help from HubSpot.
When they started, data was housed across multiple systems.
HubSpot unified their website, email marketing, and fan experience in one platform.
This allowed their small team of three to build an entire website in just three days.
The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, owned media and more. Could Trump's Tariffs be a boon for content marketers?
Google loses their online advertising monopoly case. The boys put on their prediction hats to let you know what will happen.
A judge has blocked the termination of VOA. But is it too late? Joe thinks it is.
And Ryan Coogler's movie deal gives marketers and creators a lot to think about.
Winners and losers include the American people and Diary of a CEO podcast.
Rants and raves include Google's cookies and the uber wealthy.
This week's links:
Google Loses Case
Tariffs Crush Ad Market
Judge Blocks VOA Halt
Coogler's Movie Deal
America Gives Up on Fact Checking
DOAC Turns Down Big Deals
America's Riches Households Have Banner Year
Google Keeps Cookies
This week's sponsor:
You don't become the world’s most valuable women's sports franchise by accident.
Angel City Football Club did it with a little help from HubSpot.
When they started, data was housed across multiple systems.
HubSpot unified their website, email marketing, and fan experience in one platform.
This allowed their small team of three to build an entire website in just three days.
The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and Robert bring it home for you.
META's big lawsuit with the FTC gets started. Did Zuckerberg grease the skids enough to get this one through?
Creator Economy jobs (aka content marketing) are up, up, up. Why is that?
And the top Gen AI use cases don't involve marketing.
Marketing winners and losers include databases and Twinkies.
Rants and raves include Superman and faith-based billboards.
This week's links:
META's FTC Case Starts
OpenAI to Launch Social Platform?
Creator Economy Jobs on the Up
Top Gen AI Use Cases
Twinkies Goes 420
The Summer of Superman
This week's sponsor:
You don't become the world’s most valuable women's sports franchise by accident.
Angel City Football Club did it with a little help from HubSpot.
When they started, data was housed across multiple systems.
HubSpot unified their website, email marketing, and fan experience in one platform.
This allowed their small team of three to build an entire website in just three days.
The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Has AI finally killed search? Does Google even matter anymore? Must we now build our content on rented land?
The boys go through each of these questions and talk about if "do not build your house on rented land" is still a thing.
In other news, the TikTok deal is delayed (again).
In marketing winners and losers, Joe takes on the Catholic church while Robert gushes over Duolingo.
Rants and raves includes London's takedown of Leon, while the Shopify CEO tells employees to do an AI check.
This week's links:
Trump Delays TikTok (again)
Big Search Shift (Google)
Push to Rented Land?
Duolingo for the Win
Catholic Church Needs a Change
Shopify CEO Stokes AI Flames
London Taking Down Telsa with Ads
This week's sponsor:
You don't become the world’s most valuable women's sports franchise by accident.
Angel City Football Club did it with a little help from HubSpot.
When they started, data was housed across multiple systems.
HubSpot unified their website, email marketing, and fan experience in one platform.
This allowed their small team of three to build an entire website in just three days.
The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.
Visit https://www.hubspot.com/to hear how HubSpot can help you grow better.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Possibly our dumbest episode yet.
Joe and Robert go deep into the dumbery to try to make sense of an incredibly weird (and dumb) week.
TikTok is for sale. No it's not. Maybe it is. Will we know this week?
Elon Musk merges his two companies into one, creating the dumbest valuation in the history of corporate mergers.
And META's AI steals a bunch of copyrighted books. Heck, they've probably already stolen this podcast.
Marketing losers include vibe marketing and Hooters.
Raves and commentary include Gartner and Chris Ross and how the tariffs will affect marketing spending.
This week's links:
Amazon Interested in TikTok
TikTok Looming Deadline
Elon's Merger Is Dumb
META Steals Copyrighted Books
Ghibli Effect Takes Over ChatGPT
Hooters Bankruptcy
Chris Ross from Gartner
This week's sponsor:
Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.
Go to http://clickhubspot.com/marketing to download it for free.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully build and monetize an audience with these five keys.
- For marketers, setting a clear goal up front - sales, savings or sunshine and then find a measurement tool that aligns with current corporate measurement. From the creator side, what's my goal? You exit at the beginning. 2. What's the show for your particular audience AND is it consistent AND is it (or will it be) indispensable? To the point - do I have a tilt that is unique, interesting AND attracts financial support? 3. Build audience like crazy at the start and try not to sell anything...or sell just one thing. Put 1/3 time into the content and two-thirds into promotion. 4. Considering everything, we'd lean toward a video podcast series, which takes advantage of all the social video and the cost effectiveness of podcasts. Then we'd have some kind of email deliverable, at least to get the data...but ultimately a newsletter. 5. Create THE LIST of good and bad things you do/want to do. Develop a stopping list.
This week's sponsor:
Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.
Go to http://clickhubspot.com/marketing to download it for free.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a marketing recession?
Anthropic CEO Dario Amodei proclaims that AI will take over all coding in the next year. Robert takes offense and the boys talk about the reasons these types of proclamations are made.
And is AI slop a brute force attack on the major platforms? The point? AI content is taking over YouTube, TikTok and Facebook and the platforms simply don't care.
Marketing losers are Unilever and the NFL.
Rants are the AI-ification of press and the killing of Voice of America.
This week's links:
Ad Growth Slows
Anthropic CEO Predicts AI Coding Takeover
AI Slop Is Non-Stop
Unilever's Big Mistake
Adobe and AI Agents
The Death of Voice of America
This week's sponsor:
Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.
Go to http://clickhubspot.com/marketing to download it for free.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
The boys are back and the buys are heating up.
Food-delivery startup Wonder purchased Tastemade, now boasting content creation to meal preparation to delivery all in one. Is more on the way? We think so.
Spotify paid $5 billion dollars to indie creators last year. Is it better to go outside the labels than sign with a big agency?
And Unilever ups their social media budget to 30 to 50 percent of total marketing budget...all for targeted local influencers. But did they forget about employees?
Marketing winners and losers include Southwest Airlines and CMO tenure.
Rants and raves include Substack and shadow AI.
This week's links:
Spotify Pays the Indies
Are Big Music Labels Valuable?
Wonder Acquires Tastemade
Unilever Doubles Down on Influencers
CMO Tenure Study
Shadow AI
Brands Are Launching Substacks
This week's sponsor:
Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.
Go to http://clickhubspot.com/marketing to download it for free.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
The boys are back with commentary on the death of media. It's a sad case on both political spectrum. And the opportunity in the future belongs to non-media brands. Let's see what happens.
In other news, more and more creators are going full AI. How close is it to real, or does that even matter?
Marketing winners and losers include Disney and Trump's Gold card.
Rants and raves include travel within the US and Meta testing out agents in advertising.
This week's links:
The Media's Credibility Has Bottomed
Creators Are Now Going Full AI
Disney Starts Killing Off News Media
Trump's Gold Card
Meta Testing AI Agents for Business Ads
This week's sponsor:
Whether you are swimming in content requests, struggling to reach Gez Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.
Go to http://clickhubspot.com/marketing to download it for free.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
The boys kick off the show with Dow Jones news and their AI content marketplace of 5,000 publishers. The real news? Vertical content opportunities using proprietary LLMs may ultimately steal the show for B2B content creators.
Differentiation is the key coming from B2B speakers at a recent marketing event. The move from company creators to individuals is in full force.
And is Substack the new Instagram for smaller creators?
Winners and losers include bars in Key West, Levi's and UTC.
Rants and raves include MSNBC's big shift, Jeff Bezos, X and Forrester.
This week's links:
Dow Jones and Content Marketplace
B2BMX Speaker Highlights
Is Substack the New Instagram?
Levi's and Nostalgia
UTC Expands Marketing Division
Jeff Bezos New WaPo Moves
How to Use X Advertising By Forrester
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Reddit announced quarterly results and the stock got hammered. Is Google's changing algorithm to blame? And, if it is, could Google be primed to acquire the 9th largest website on the planet?
In other news, episodic video programs and shows are getting more opportunities for syndication. But with so many shows out there, should brands look at partnering with a creator before creating their own content?
Winners and losers include Allstate and Kai Cenat.
Rants and raves include the Associated Press and Major League Baseball.
This week's links:
Reddit's Growth Problems
Create a Series Is the New Mandate
AI and Allstate
Kai Cenat to Launch Streaming University
MLB Trying Out Robo Umpires
The AP and Trump
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy.
But more importantly, who were the advertising winners and losers? And...is the Super Bowl the last remaining moment where everyone comes together to watch television at the same time?
In other news, BuzzFeed launches a social media network called BF Island. We already predict extinction. And do paywalls work? They do...sort of.
Marketing winners include partnerships and ChatGPT.
Rants and raves include the end of book blurbs and Welch's content marketing.
This week's news links:
Big Ratings Win for Super Bowl
Super Bowl Ad Winners
BuzzFeed Launches Social Media App
The Paywall Dilemma
OpenAI's Super Bowl Ad
Welches Content Marketing
The End of Blurbs
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
It's Super Bowl week and the boys make their predictions.
Speaking of the Super Bowl, the boys talk about the ads, the value, and what a Super Bowl ad truly costs. And...will there be any winners?
Robert does a comparison between OpenAI's deep research and the corresponding Google product. Which one is better and what should marketers do?
Winners and losers include Nielsen and Hertz communications.
Rants and raves include AMO and Trump Coin.
This week's news links:
Super Bowl Winners
Deep Research Next Big OpenAI Move
Influencer Marketing Rises
Cable News as We Know It
Nielsen Ends Panels
Trump Coin Rug Pull
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Man you cappin'. This week, DeepSeek shocks the AI industry (and the world) with its cheaper more efficient model. What comes next for the industry?
The buyers line up for TikTok, but is the US Government playing favorites?
And Substack is paying cash for TikTok creators to make the switch.
Marketing winners include Timothee Chalamet and the TGL golf league.
Rants and raves include Chris Sacca (on the Tim Ferriss pod), creating moments, and the return of Nike.
This week's news links:
The Real DeepSeek
Why Is Everyone Freaking Out Over DeepSeek?
Trump, TikTok and Socialism
White House In Talks with Oracle
Substack Paying $20 Million
The TGL Golf League
Chalamet Goes Gorilla
Chris Sacca on Tim Ferriss
Nike's Destruction
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
The boys return with a cornucopia of news.
TikTok returns (or did it?). We discuss what is really going on with the Chinese-owned app, whether a US company will buy them, and which one actually will.
In other news, Instagram is throwing money at creators (but needs a real model), while META goes from moderated news to community news (but not for ads).
In winners and losers, Edelman is out with their Trust Barometer, and Andrew Ross Sorkin has tomorrow's media model.
In rants and raves, Anthropic's CEO predicts the future and the only good news coverage of the LA fires was local.
This week's news links:
The TikTok Ban Update
China Comments on TikTok Ownership
RedNote
Instagram Throws Money
Meta Announces Community Notes
Meta's Community Notes Don't Include Ads
Edelman Trust Barometer
Prof G with Andrew Ross Sorkin
Inside Anthropic's AI Race
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
The boys go through six different ways that content marketing professionals can be "content marketing meh" in 2025. They include:
- Create content on more than three platforms
- Create content in a highly competitive area
- Lean heavily into AI tools to create content
- Put all your influence efforts into finding external influencers and none on building internal influence
- Focus on making sure your tech stack is bulletproof and pour more time and effort into making things automated
- Brand Schmand you should really focus on lead gen….
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
META's plan to unleash AI Bots onto their social media sites is just a first step into the majority of the content we engage with being synthetic. The boys have more thoughts on this.
How involved will Elon be with TikTok's future?
More works are headed to the public domain, including Popeye and TinTin. Is there an opportunity for brands here?
Finally, the boys discuss the fastest growing marketing roles.
Winners and losers include AI-free and NFL red zone.
Rants and raves include the Michael Lewis podcast and Pornhub.
This week's links:
TikTok's CEO and Elon Talk
Popeye and TinTin to Public Domain
Meta's Plan to Unleash AI Bots
Fastest Growing Marketing Roles
Greg Isenberg's AI Predictions
NFL Red Zone and Commercials
Against the Rules Podcast
Pornhub Blocked in South
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
A very special This Old Marketing Predictions' episode.
Not only do we cover our 2025 predictions of:
- Where will Bluesky Be?
- The Future of X
- X Buys Truth Social
- GENAI Stumbles
- Four (4) Trillion Dollars Companies in 2025
- The 2025 Disease We All Saw Coming
- TikTok Will Not Be Banned
- The Donald Trump Presidency
- The Failure of Podcasts
But we review our 2024 predictions as well as our NFL season-review predictions.
How did we score? Listen to find out.
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
As we head into 2025, we look back on the crazy year that was 2024. What did we learn? What were the major marketing and life trends?
Topics include:
- Going after that shiny (AI) object.
- Podcasts and can they even be successful anymore.
- Forgiveness in 2024
- Forget influencers. Invest in your creators.
And many more. You don't want to miss this special episode.
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
This week we break down Pew research on the Big Four in social media as it pertains to the youth of America. You may be surprised which four platforms they are...and...are you there?
We look at the opportunities and challenges ahead.
What are the most overhyped marketing strategies for 2024? I bet you can guess number one.
Winners and losers include the Pivot podcast and McKinsey.
Rants and raves include the OpenAI Santa and Sesame Street.
This week's links:
Teen Social Media Research from Pew
The Most Overhyped Marketing Strategies of 2024
Content Creators Find a Place in Newsrooms
Pivot's New Deal
McKinsey Pays
OpenAI and Santa Mode
MAX Kills Sesame Street
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason.
TikTok is in the news again. Does the impending ban and their emergency motion mean anything at all?
Ad giant Omnicom merges with Interpublic in a $13 billion dollar deal.
And OpenAI releases Sora, increasing the fight over generative AI video.
Winners and losers include print catalogs and the Starbucks origin story.
Rants and raves include an article from The Australian and the idea of change in content marketing.
This week's links:
TikTok Files Emergency Motion
Ad Giant Omnicom's Big Deal
OpenAI Releases Sora
Print Catalogs on the Rise
Il Giornale and Starbucks Mission Letter
Can Businesses Build Human-Centric Tech?
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
The boys are back with a regular episode this week!
In big social media news, the Australian government plans to ban social media for children 16 or under. Could this actually work or is this a bluff?
Black Friday is bigger than ever, with TikTok showing its retail teeth. Could TikTok actually be Amazon's biggest competitor?
And Bluesky continues to hit on all cylinders. But will it last?
Marketing winners include direct book sales and Jaguar.
Rants and raves include ChatGPT for travel and the Elvis documentary.
This week's links:
Australia to Ban Social Media
Black Friday Hits Record
Is TikTok Ready to Take on Amazon?
What is Bluesky?
Hat's off to Jaguar
Louis Grenier's Book Launch Plan
The Taylor Swift Direct Model
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Another very special episode of This Old Marketing...this time, without Robert Rose. Yes...this episode features Joe Pulizzi talking about unconventional content marketing strategies for 2025.
Joe discusses how to leverage ChatGPT for persona building, treating employees as creators, leveraging more email and physical events, a big yes to print and much, much more.
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
A special This Old Marketing podcast episode featuring the one and only Robert Rose (with no Joe Pulizzi).
In this special solo episode, Robert takes a deep dive into the state of marketing as we approach the end of 2024. As marketers, we’ve spent the last 25 years adapting to paradigm-shifting technologies — from the internet and social media to mobile computing. But now, we’re navigating the latest disruptor: Generative AI.
Robert explores the concept of "Valuable Friction," the deliberate resistance that slows us down, fostering critical thinking and creativity. In an industry obsessed with efficiency and automation, are we losing the joy and creativity that make marketing truly impactful? This episode challenges the status quo and asks: Are we outsourcing our human spark to technology, or are we using it to amplify our creative potential?
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
In this special episode Robert and Joe ask each other four secret questions.
The answers will surprise you. The boys cover investing, travel, biggest regrets, bigger dreams and what's next in marketing and beyond.
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
The boys do a debrief of why Donald Trump beat Kamala Harris in the 2024 Presidential election. We can talk policies and character, but it's possible the Trump campaign outmarketed Harris.
Winners and losers include Goldfish Crackers and the Nomad Capitalist.
Rants and raves include ChatGPT Search and the Content Creator/Influencer.
This week's links:
A Trump Second Term
Will Trump Ban TikTok?
Goldfish Crackers and Marketing
The Nomad Capitalist
ChatGPT Search
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history?
In other news, The Washington Post makes a horrible strategic decision to kill endorsements, costing them over 200,000 subscribers.
Microsoft, Google and Apple report incredible earnings on the back of AI.
And young TikTok influencers are finding it hard to maintain a real life while being an online content creator. Is the worst to come?
Winners and losers include Strauss and the Dallas Cowboys.
Rants and raves include another newsletter acquisition and ghost jobs.
This week's links:
Washington Posts Kills Endorsements
Local News Content Gap
Microsoft Earnings Grow
TikTok High School Influencers
The NFL Goes Simpsons
Strauss Sponsorship with MLB
Another Newsletter Acquisition
Ghost Jobs
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
The boys go deep into CMI's 2025 content marketing research report.
While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including:
- Think more local in 2025
- Who's your "with"?
- Paid promotion of content for the win
- Less is more
- Time to kill some things
- Let's get risky in 2025
See the full research here.
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers.
And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.
- Hubspot.com/
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season?
Americans' trust in media sinks to an all-time low. Or did it? Actually, there's a big opportunity for content marketers here.
TikTok's own research reveals it's hurting kids. What are we going to do about it?
And author James Patterson launches a new channel on, of all places, Substack.
Winners and losers include Nick Chubb, Apple's killing of social apps and content creator deaths.
Rants and raves include Steven Pressfield and an AI article.
This week's links:
Semrush Acquires Third Door Media
Americans' Trust at All-Time Low
TikTok's Horrible New Research
James Patterson Launches Substack
Nick Chubb Tells All
Did Apple Kill Social Apps?
Content Creator Falls to Death
AI Is Going to Kill Advertising
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers.
And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.
- Hubspot.com/
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable.
In other Google news, the DOJ is trying to break up Google into smaller pieces for better competition. This happens at the same time Google is losing its strength in the search market.
And someone used Meta's glasses to instantly dox strangers. Should we be scared? Yes...yes we should.
Winners and losers include Mountain Dew and Wordpress.
Rants and raves include TikTok and CMI's latest benchmark study.
This week's links:
Google's Notebook LM
Google Faces the DOJ
Google's Domination as Search Leader Going Away?
Meta's Glasses Used to Dox Strangers
Mountain Dew's New Brand
WordPress Community In Trouble?
TikTok Sued Again
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers.
And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.
- Hubspot.com/
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing.
Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more.
Special thanks to our marketing experts:
- Drew Davis
- Katie Brinkley
- Mark Schaefer
- Rob LaLacheur
- Ann Handley
- Brian Piper
- Michael Stelzner
- A. Lee Judge
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers.
And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.
- Hubspot.com/
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent).
The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?).
And The Onion creates a membership program with a print newspaper at the center. Joe is very happy about this.
Winners and losers include Tim Walz and LinkedIn's AI rollout.
Rants and raves include new books from Brian Piper and Pam Didner and a Dreamforce appearance from John Mulaney.
This week's links:
X and Blocked Users
X's Global Transparency Report
New York Times to Sell Pod Subs
Why the Onion Launched a Membership Program
Tim Walz's YouTube Show
This week's sponsor:
Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test.
TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen.
And Instagram launches a version for teens only. Is it enough?
Finally, MrBeast "leaks" his personal YouTube production manual. Is there gold within?
Winners and losers include Sun Studio and the 2024 Content Marketing Award winner.
Rants and raves include MAICON's headsets and CMI's marketing career study.
This week's links:
OpenAI's Strawberry Is Scary Good at Deception
TikTok Goes to Court
Inst Launches Teen Accounts
MrBeast's Playbook Uncovered
MrBeast: How to Succeed at YouTube Playbook
This week's sponsor:
Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation.
This week's sponsor:
Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil.
In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the licensing model has changed in just the past two years.
Winners and losers include Mammoth Cave National Park and Yelp.
Rants and raves include LEGO and Adweek.
This week's links:
Zuck's Words Against Biden
Brazil Bans X
Kelce's Deal with Amazon
Mammoth Cave on Facebook
Yelp's Case Against Google
Search Fragmentation on Adweek
LEGO's Big Jump
This week's sponsor:
Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
We have all the answers for what's going to happen in the NFL this year. This special episode includes:
- 2024 New Kickoff Rules
- AFC/NFC Top 4 and Championships
- Super Bowl and Who Wins
- Cowboys and Browns Final Records
- MVP Prediction
And a final bet you don't want to miss.
This week's sponsor:
Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
The boys review how the DNC has courted creators and developed "content moments" that are going viral.
Chick-Fil-A just launched a streaming strategy and Procreate vows to never leverage generative AI.
Wins and losses include the Savannah Bananas and Snoop Dogg.
Rants and raves include Robert's take on DNC creators while Joe talks about the NSYNC and Deadpool integration.
This week's links:
The DNC Finally "Gets" Content
Chick-Fil-A Launches Streaming Service
Procreate Says No to Gen AI
Snoop & Solo Brands Make Up
Bananas Ink TV Deal
NSYNC Takes Off w/Deadpool Integration
This week's sponsor:
Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google).
Winners and losers include Heineken NA and the Queensland Symphony Orchestra.
Rants and raves include the Savannah Bananas and surveillance pricing.
This week's links:
X Calls for Ad Industry Reset
Ad Group Dismantles
Xai launches Chaotic Image Generator
Publishers Flock to Reddit
Heineken's Partnership with US Open Tennis
Symphony Orchestra's Bad AI Play
WTF Is Surveillance Pricing?
This week's sponsor:
Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
In a desperation move, X decides the best way to get advertisers back to the platform is to sue them.
In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be.
Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curious indeed.
In winners and losers, the Harris campaign is kicking butt on social while the Army fails with The Rock.
In rants and raves, Robert changes his mind on the Olympics and Joe thinks the next wave of content marketing is internal creators.
This week's links:
Google Is a Monopoly
X Files Suit Against Advertisers
Google Ads End Up on X
Kamala Social Media Masterclass
The Army Fails with The Rock
The Olympics and TikTok
This week's sponsor:
Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
In this episode the boys cover an incredible content marketing case study in New York's largest hospital system.
Reddit is now blocking big search engines who want its unique content...unless they pay up (which they will).
And Elon is being Elon, violating his own content policy on X. Here we go again.
Hits and misses include Bandit Running and Flavor Flav.
Rants and raves include James Patterson and Google's new AI ad.
This week's links:
Reddit Blocks Search Engines
Elon Musk Violates X Policy
Northwell Health Content Marketing Studio
Bandit's Unsponsored Project
Flavor Flav and US Water Polo
Google's Dumb AI Ad
This week's sponsor:
Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers?
META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick?
And does Spotify use podcasts for loyalty first?
Hits and misses include Deadpool and Heinz and Informa's purchase of the Cannes Festival.
Rants and raves include British Airways and Field & Stream magazine.
This week's links:
Google Leaves Cookie Policy
Llama 3.1 Launch
Spotify's Bet on Podcasts
Informa Buys Cannes
Heinz Partners with Deadpool
Country Music Stars Buy Field & Stream
British Airways Flight Video
This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple?
Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance?
And CMO's are under huge pressure, as stated by the latest research. Are we actually in a marketing recession?
Rants and raves include VidCon Baltimore and StickerMule.
This week's links:
Ken Griffin Buys Dinosaur
Taboola to Sell Apple Ads
Dax Shepard Does Deal with Amazon's Wondery
CMOs Under Pressure
This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree.
The Paramount/Skydance deal is finally done...we think.
Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?
And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?
Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers.
This week's links:
Power Slap and Dana White
Paramount Skydance Deal
Spotify's Continuing Shift to Video
Influencers Aren't Getting Famous Like They Used To
BusinessWeek's Print Move
Mohawk Chevy on TikTok
ArtBotAI
Trump to Speak at Bitcoin Conference
The Rise of AI Content
This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same?
And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline?
Rants and raves include mxmtoon and research from Meta and Kantar.
This week's links:
Supreme Court Sends Social Media Back to States
Brand New Rules of Advertising
mxmtoon
Research from Meta and Kantar
One Million Checkboxes
This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place?
Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement.
And...have we learned anything from moving text to video online?
Hits and misses include the Verizon logo and the Toys R Us commercial produced with OpenAI.
Rants and raves include the Olympics and AI forgetting to read the room.
This week's links:
Supreme Court Ruling on Social Media
Time Strikes Deal with OpenAI
Recording Industry Sues Sona
We Learned the Wrong Lessons from Video
Verizon's New Logo
Toys R Us's AI Ad
Al Michaels' AI Voice at the Olympics
AI Execs Forget to Read the Room
This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages.
Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising.
Hits and misses include Oscar Mayer and American Express.
Rants and raves include indie print and the Cannes Lions award winners.
This week's links:
Wells Fargo Fires Employees
Surgeon General and Social Media
Forbes Threatens Perplexity
TikTok Debuts AI Ad Features
Oscar Mayer Bacon Ad
Cannes Lions 2024
High-End Indie Print Publications
This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini?
Plus, Adobe and Meta have big terms and conditions issues this week.
Hits and misses include OpenAI, Google and Nathan's hot dogs.
Rants and raves include "Infectious Generosity" by Chris Anderson and yet another AI content marketing launch.
This week's links:
Adobe's Missed Terms
Adobe's Apology
META's content problems with Europe
Apple Intelligence Is Launched
Joey Chestnut and Nathan's Hot Dogs
AI Content Marketing Agent
This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight.
Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott?
Hits include Four Seasons and 10 Cent Beer night.
Rants and raves include signals from Marcus Sheridan and Suits.
This week's links:
Twitter's New NSFW Strategy
Twitter/X Will Do Vertical Video
Spotify CEO Is Out of Touch
Facebook Going After Gen Z
10 Cent Beer Night - Craig Irons
Four Seasons PR Win
This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does it even matter?
AI scams are hitting a tipping point as we get closer to the US elections.
OpenAI inks two more content deals and Elon raises money for xAI.
Hits and misses include a home appliance store and Cheez-Its.
Rants and raves include marketing agencies and GaryVee's commencement speech.
This week's links:
The Google API Document Leak
Celebs Getting AI Scammed
Atlantic/Vox Ink Deal with OpenAI
Elon Raises $6 Billion for xAI
HBR Recognizes Creator Economy
Home Appliance Sales and Service
Marketing Agencies as Consultants
GaryVee's Commencement Address
This week's sponsor:
Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies.
This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next?
Trump Media's quarterly reported was more than a disaster, and yet the stock keeps going up.
And we have a nice disagreement about whether Chick-fil-A should embrace or fire their internal social media influencers.
Hits and misses include GaryVee's new book and Coca-Cola lens.
Rants and raves include content marketing platforms and a nice rave for the Cleveland Guardians baseball team.
This week's links:
OpenAI vs. Black Widow
OpenAI Signs Deal
Trump Media Report
Social Influencers and what to do
Coca-Cola Lens
GaryVee's Book Trailer
This week's sponsor:
Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation.
Please follow Philip on Instagram and check out the Haunted Attraction Network.
Special thanks to Hubspot for sponsoring the opening reception at CEX, and to our friends at VividFront for producing this recording.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
It was another crazy week in AI news.
On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers?
If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much).
And is the beef between Kendrick and Drake real? We think it's marketing.
Hits and misses include John Mulaney's new show and Prof G's podcast strategy.
Rants and raves include OEF's 100 Holes of Golf model and more on MarTech cuts.
This week's links:
OpenAI Releases Omni
TikTok Is Testing AI in Algo
The Drake/Kendrick Beef
John Mulaney's New Show
Prof G Markets Podcast
OEF's 100 Holes of Golf
MarTech Spending Falls
This week's sponsors:
Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working.
More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators?
And Hollywood continues to lack standards with AI. Is it simply too late?
Hits and misses include CEX and Joe Biden.
Rants and raves include Instagram and Meta.
This week's links:
TikTok Sues the US Government
MrBeast and Logal Paul Lead Creator Movement
Hollywood and AI
2024 Marketing Technology Landscape
Meta to Provide Advertisers with Auto Images
Instagram on Algo Change
This week's sponsors:
Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
Sign up today and get a free trial and lifetime discount.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA.
In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers.
Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies.
This week's links:
Instagram and Twitch Roll Out New Algos
Amazon's Killer Quarterly Numbers
Adidas to Overinvest in Marketing
Phish at the Sphere
No One Buys Books
Yes, People Still Buy Books
Google's Cookie Delay
This week's sponsors:
Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg
Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*
Hurry! Sign up by May 31st, 2024.
- Offer is only available for new DivvyHQ and Lytho customers.
- You must schedule a call/demo using this form by May 31, 2024.
- You must activate your account by June 28, 2024.
The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now?
META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened?
Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow?
Hits and misses include Cedar Point and Google.
Rants and raves include a big rant against Telsa marketing and an important reminder social media from Jay Clouse.
This week's links:
Biden Signs Bill Against TikTok
TikTok's Creator Economy Stares Into the Abyss
META Announces Earnings...Stock Sinks
Taylor Swift Goes Direct with TikTok
Google Fires Protesters
Cedar Point's Content Creators
Tesla's No Marketing Move
Jay Clouse on Social Media
This week's sponsors:
Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg
Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*
Hurry! Sign up by May 31st, 2024.
- Offer is only available for new DivvyHQ and Lytho customers.
- You must schedule a call/demo using this form by May 31, 2024.
- You must activate your account by June 28, 2024.
The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead?
Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to...
The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden.
Hits and misses include Dove and AI and Caitlin Clark on SNL.
Rants and raves include gaming Spotify and the Chief Marketing Officer tenure.
Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
This week's links:
Google Won't Pay for News
John Deere Hunts for Chief Tractor Officer
Creator Startups and VCs
TikTok Influencers Send Letter to Joe Biden
Dove and AI
SNL and Caitlin Clark
CMO Tenures
Spotify and SEO
This week's sponsors:
Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg
Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*
Hurry! Sign up by May 31st, 2024.
- Offer is only available for new DivvyHQ and Lytho customers.
- You must schedule a call/demo using this form by May 31, 2024.
- You must activate your account by June 28, 2024.
The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
Sign up today and get a free trial and lifetime discount.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion.
In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress.
And...is synthetic AI training data setting us up for disaster?
Hits and misses include Jack Conte and Suno.ai. Rants and raves include creators Kelsey Russell and Andrew Huberman.
And Joe's new book is out...get a copy here: https://www.joepulizzi.com/books/content-entrepreneur/
This week's links:
Women's NCAA Ratings Bonanza
Google/Hubspot Deal
New Privacy Bill
Nylon Re-launches in Print
Robinhood Creates Media Arm
Tech Giants and AI Training Data
Jack Conte's SXSW Presentation - The Death of the Follower
Kelsey Russell and Print Newspapers
Crisis Communications and Alex Huberman
This week's sponsors:
Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg
Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*
Hurry! Sign up by May 31st, 2024.
- Offer is only available for new DivvyHQ and Lytho customers.
- You must schedule a call/demo using this form by May 31, 2024.
- You must activate your account by June 28, 2024.
The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Robert and Joe run through the business books that have made the most impact on their lives and careers. They include:
- Marketing Management – Philip Kotler
- Discovery Driven Growth – Rita Gunther McGrath
- Different – Youngme Moon
- How Will You Measure Your Life – Clayton Christensen
- Zen and the Art of Motorcycle Maintenance – Robert Pirsig
- Think & Grow Rich - Napoleon Hill
- Seven Habits of Highly Effective People - Stephen Covey
- Stranger in a Strange Land - Robert Heinlein
- IMC: Integrated Marketing Communication - Don Schultz
- David & Goliath - Malcolm Gladwell
This week's sponsor:
Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent?
Trump's Truth Social goes public and hits meme stock territory. How long with the party last?
Spotify adds video learning to its platform. Is YouTube in Spotify's sights?
And print is back baby!
Hits and misses include a Ryan's World movie and Comscore. Rants and raves include rants against Accenture and Meta's Threads.
Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
This week's links:
Florida Age-Gating Law
Trump's Truth Social Meme Stock
Truth Social's Revenue Problem
Spotify Adds Video Learning
Print On the Move
Pew Research on Print
Comscore Deal
Ryan's World Movie
Accenture and Adobe AI Release
This week's sponsors:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/sales
Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities. If you're interested in attending this free event, please visit knotch.com/contentconnect.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time?
OpenAI's chatbot store is filling up with spam. Are you surprised?
And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so.
Hits and misses include Liquid Death and Coca-Cola.
Rants and raves includes a full overview of the TikTok banning bill and why it's harder to become a creator today.
Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
This week's links:
Don Lemon Pivot Interview
Apple and Google to Partner on AI
OpenAI Spam
New Publishing Model Isn't Great
It's Harder to Become a Creator Today
No TikTok Bill
This week's sponsors:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/sales
Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities. If you're interested in attending this free event, please visit knotch.com/contentconnect.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave.
The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But does it really matter?
Google's Gemini AI refuses to answer political questions (among other things). This leads to a conversation on how AI Truth is coordinated and what we can do about it.
MrBeast tells everyone to slow down a bit...that less content is more. Thank you sir!
And OpenAI starts doing publisher deals. Hello Google circa 2002.
Hits and misses include Kate Middleton and Da'Vine Joy Randolph.
Rants and raves include Kara Swisher's new book (rant) and the quote by Sam Altman heard round the world.
Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
This week's links:
TikTok House Ban
Google Gemini Is Mum on Elections
MrBeast Slows Down
OpenAI Publisher Deals
Sam Altman and 95 Percent Quote
Da'Vine's Oscar Speech
This week's sponsors:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/sales
Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities. If you're interested in attending this free event, please visit knotch.com/contentconnect.
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
Sign up today and get a free trial and lifetime discount.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024. Robert shares his insights, including:
- The Value of Relationships
- The Product Content Mindset
- The Point of View Architecture
- The Trust Exercise - Audit Your Experiences
Joe runs through his secrets for content marketing success, including:
- Building the Base
- The Content Tilt
- Acquiring Content Assets
- Creators over Content
- Pillar Content Projects
- The NEW Print Opportunity
- Email, Email, Email
- The Content Revenue Model
For the full content marketing revenue model, check out our book, Killing Marketing.
Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
This week's sponsor:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/sales
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Another media company bites the dust. This time it's the once-darling Vice Media.
Is the news media business model broken or is there something else at work here?
A big supreme court case involving social media moderation is being reviewed by SCOTUS. Could it happen? We'll see this summer.
Is Google on death row? It's clear the product is getting worse. Will ChatGPT come to the rescue?
And Tyler Perry shelves his studio project because of Sora.
Hits and misses include Bitcoin and Air Canada.
Rants and raves involve the fractional CMO and a Florida law banning social media usage for youngsters.
Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
This week's links:
Supreme Court Social Media Case
Vice Media Shutting Down
Is Google Search Dying?
Tyler Perry Shelves Studio
Air Canada Is Stupid
The Fractional CMO
Florida Lawmakers Pass Social Law
This week's sponsor:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/sales
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
It's been a crazy two weeks for artificial intelligence.
OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace.
Is podcasting really a racket? Maybe it's just more of the same.
Hits and misses include Paramount's bad timing and Nvidia's HUGE quarter.
Rants and raves includes the NYTime's ad tool and Billy Joel's new AI video.
This week's links:
Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
OpenAI Launches Sora
Google Launches Gemini
The Podcast Business is a Racket
Paramount Lays off 800
Nvidia Booms with AI
NYTimes AI Ad Tool
Billy Joel's New AI Video
This week's sponsors:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/sales
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals.
Topics discussed include:
- How to truly differentiate and grow an audience
- How to create a content tilt
- Do you build or buy?
- Focus on creator, brand or content brand?
- and many more content marketing insights
This week's sponsors:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/sales
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal?
Meta will label AI images across all their properties. Is this just a point in time or will it have lasting impact?
In addition, Meta cut off Facebook to developers. Like we didn't see that coming.
In hits and misses, Robert praises L'Oreal and misses on Taylor and the right. Joe hits on Spotify and audiobooks, and misses on Grant Cardone's new magazine.
Rants and raves include Billy Joel and B2B companies lack of big ideas.
This week's links:
Discount to CEX 2024 - Use Coupon Code "TOM"
Joe Rogan Deal with Spotify
Is Content Exclusivity Over?
Meta to Label AI Images
Facebook Cuts Out Developers
L'Oreal Hits Big
Taylor Swift Outrage
Billy Joel Writes Again
This week's sponsors:
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Big tech CEOs ran to Washington to explain why they haven't protected US children.
YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today?
And George Carlin and Taylor Swift deepfakes dominate the news. Is there anything we can do about them or have we unleashed Pandora's box.
Rants and raves include small audience wins and a new place for the chief marketing officer.
This week's links:
Elmo's Wellness Check
Social Media Execs Explain Behavior to Congress
YouTube Revenues Soar
TikTok Usage Way Up
George Carlin Lawsuit
X Blocks Taylor Swift Search
UPS Scraps CEO
TikTok Usage Up with Minors
The State of the Creator Economy [Report]
This week's sponsors:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/sales
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Netflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what can we learn from their strategy?
Sports Illustrated is "mostly" dead. Here's a big opportunity for a brand like Nike or Under Armour to make a content marketing buy. Why isn't this happening more often?
And does the creator economy need a creators' union? The boys say no.
Rants and raves include Google finally killing off the cookie, while MrBeast goes to China.
This week's links:
Netflix Rocks Earnings
SI Almost Dead
Do We Need a Creators' Union?
G/O Media In Trouble
Google Finally Killing Cookies
MrBeast Goes to China
B.J. Novak Headlining Content Entrepreneur Expo (CEX) 2024
This week's sponsors:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/sales
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Big news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of "focused scaling" correct for B2B?
Apple overhauls their podcast download system, sending podcast leaders into a panic over revised download numbers. Ah...rented land.
And OpenAI launches Chat GPTeams.
Rants and raves include Reddit's court victory over WallStreetBets and a big marketing mistake at Solo brands.
This week's links:
TechTarget x Informa
The Incredible Shrinking Podcast
So Much Media Consumption that's Wrong
OpenAI Debuts Teams
Reddit Wins Lawsuit
Solo Brands Names New CEO
WEBINAR: Unlocking the Path to Generative AI (this Thursday)
This week's sponsors:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/sales
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
If you don't get the title, stay until the end.
In this episode, Joe and Robert discuss what's happening at CES, including the role of the creator/influencer inside a media company.
Netflix, Instagram and Amazon all make major streaming cutbacks. Is this just "right sizing" the business, or is everyone trying to figure out how to compete with TikTok?
In rants and raves, it's the end of the third-party cookie on Google, and a new sports bar opens with access to sports from women athletes only.
This week's links:
CES 2024 Kicks Off
What Happens When the Creator Goes Crazy?
Netflix Cuts Over 100 Shows
CNBC to Start Courses
Third-Party Cookies
The Sports Bra
A Great Kickstarter Example
The True Crime Podcast from Robert Riggs
This week's sponsors:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/sales
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
Sign up today and get a free trial and lifetime discount.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Joe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness.
In this episode, Steamboat Willie is released from its copyright shackles. Is there an opportunity for brands in out-of-date content?
Fidelity lowers X's valuation even more. Is a turnaround to come?
Time appoints a new Chief Events Officer in a clear signal that there is a bull market for in-person events.
In rants and raves, Joe comments on the right-sizing of creator businesses, while Robert pontificates on clickbait.
This week's links:
Mickey Mouse Public Domain
Elon's X Gets Another Valuation Drop
Time Appoints Chief Events Officer
Creators Are Downsizing
Advertisers and Clickbait
This week's sponsors:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/sales
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Joe and Robert take time out of their regular programming to talk about key marketing career challenges and how they overcame them. In addition, the boys do a speed round on content marketing pet peeves.
This week's links:
Sahil Bloom's Annual Review
This week's sponsors:
Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.
Work smarter, not harder at Hubspot.com/campaign-assistant.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
It's here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict:
- A social media collapse - TikTok and YouTube see big surges as the waves of the strike Tsunami hit.
- AI goes mainstream and actually starts to earn its keep – but NOT in creating externally focused content but rather conversational Advertising and behind the scenes marketing work.
- Brands go "all in" on owned media - especially video.
- Local news and journalism make a big comeback.
- At least three, major brands launch new, shiny print publications and send them through the post.
- X will see a huge advertising turnaround (due to the fact that most everyone left). More eyeballs for less dollars.
- Newsletters will continue their hot stream, led by creator referral networks, and you'll see more creators stop producing their lagging podcasts.
- More AI-driven news networks continue to launch, followed by an AI running for president in 2028.
This week's sponsors:
Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.
Work smarter, not harder at Hubspot.com/campaign-assistant.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
The latest social media usage results by Pew are out and...surprise, surprise...almost half of all teenagers are on social media "literally all the time." It seems that short-form videos are ruling the day on nearly all platforms.
Mega-publisher Axel Springer does a deal with ChatGPT to include news. What does this mean for media companies and the future of search?
And everything you know about podcasts might actually be wrong.
Rants and raves include permissions on Dropbox and Magna/OpenAP doing a deal.
This week's links:
Axel Springer Deals with OpenAI
Pew Research on Teen Social Media Usage
Everything You Know about Podcasts Is Wrong
Sounds Profitable Podcast Research
Spotify and Audiobook Streaming
Dropbox and Third-Party AI
How Anxiety Became Content
Magna and OpenAP Data Deal
This week's sponsors:
Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.
Work smarter, not harder at Hubspot.com/campaign-assistant.
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
Sign up today and get a free trial and lifetime discount.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Google makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google's stalling search business?
Is purpose-driven content dead after failures by Bud Light and Target? Joe is skeptical but Robert thinks there is a big opportunity.
Spotify announces some big layoffs and a strategic change, while the NCAA might be hiring students in the very near future.
Rants and raves include TikTok shopping and a new model for digital ad revenue.
This week's links:
Google's Gemini Announced
Brand Backlash
Spotify's Strategic Changes
NCAA and NIL
Digital Ad Revenue's Up
This week's sponsors:
Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.
Work smarter, not harder at Hubspot.com/campaign-assistant.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Elon Musk's remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X's valuation to such a point to where he can buy the company back (from debtors) at pennies on the dollar.
Synthetic (AI) content is on the rise. Google is having major problems with it, and some (experts) say that over 90 percent of all content will be AI generated by 2026.
And finally, should creators (and marketers) start thinking about protecting their digital likeness? The boys say yes.
Rants and raves include an interesting move by Weibo and Google paying off publishers.
This week's links:
Joe's Studio Setup Details Here
Elon says "Go F' Yourself"
The Rapid Rise of Synthetic Content
How Creators Own Their Digital Likeness
Weibo and Anonymous Creators
Google's Publisher Group Shutting Down
This week's sponsors:
Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.
Work smarter, not harder at Hubspot.com/campaign-assistant.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Note: This was recorded before Sam Altman was reinstated at OpenAI. Go figure!
Joe and Robert go indepth on the soap opera that is OpenAI, and the ramifications on marketers and content creators.
X sees another exodus of advertisers. Is this the end of the road for the former blue bird?
And TikTok is now used at a key news source for 30 percent of young adults. Should we be scared?
Rants and raves include ideas to save local journalism and Buzzfeed's new business model.
This week's links:
Paul Roetzer's AI Podcast about the History of OpenAI
Sam Altman Returns to OpenAI (added link)
Sam Altman Joins Microsoft
Why OpenAI Blew Up
X Responds to Advertisers Jumping Ship
Media Matters Grills Elon and X
Crisis in Local News
BuzzFeed Shifts Business Model
This week's sponsors:
Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
The new actors' agreement and Meta's newly released guide for political advertisements tell us one big thing - AI content will begin to flourish. Get ready for massive process and job changes in the very near future directly because of these two announcements.
In other news, YouTube has ad blockers going crazy with their new AI-sniffer tools. Have we seen the end of ad blockers?
In rants and raves, Joe raves about SNAP's CEO and rants about the new ESPN Bet. Robert raves about Mark Ritson's US marketer call-to-arms.
This week's links:
The New Actors' Agreement
OpenAI Announces New Agents Program
Meta to Require AI Disclosures
YouTube and Ad Blockers
A Challenge to US Marketers
This week's sponsors:
Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
Sign up today and get a free trial and lifetime discount.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
A very special episode where Joe and Robert review their content and marketing predictions from the previous year.
Do they make the grade? You need to judge for yourself.
- TikTok will be banned.
- Netflix will merge with another streaming platform.
- LinkedIn will rise to the top.
- First party data will rule.
- AI dominates.
- Google uses AI detector.
- Content acquisitions on the rise.
- Recession will be localized to tech only.
- Cryptopunks and Bored Apes double.
- Apple will introduce a headset.
This week's sponsor:
Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
A special 400th episode of This Old Marketing. And yes, the boys are getting up there!
Joe and Robert discuss AI announcements by the US President and Microsoft (launching of Copilot), as well as Google integrating AI into search. For AI to work well, it needs to be working from a correct set of information. Is that the case or should we be worried?
Elon holds a company meeting and talks about X doing almost everything. It's too bad that Apple and Google have a head start in this area.
And Disney buys out the rest of Hulu. Good thing? Regardless, Disney is having operational challenges.
Rants and raves include Joe's new website, IP addresses and Omnicom buying Flywheel.
This week's links:
Biden Signs AI Order
Microsoft Launches Copilot
Elon's Company Meeting about the Everything App
Disney to Buy Rest of Hulu
What the Heck is Disney's Problem?
Joe Pulizzi's Website
IP Addresses Aren't the Answer
Omnicom Buys Flywheel
This week's sponsor:
Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
Breaking news as X year-over-year numbers plummet. Can the Elon-run social media site recover?
Meta, and more specifically Instagram, is being sued by 33 states. The charge? That the company repeatedly misled the public about the dangers of being on their platform.
Joe and Robert discuss the sad truth: Meta puts profits (and addiction) ahead of the future of America. Done and done.
And finally, new research suggests that trust in media is at an all-time low (and getting worse by the minute). But there is an opportunity.
Rants and raves include the B2B creator, TikTok launches an event, and new DC funding for local news.
This week's links:
X Usage Plummets
Meta Instagram Being Sued
Media Confidence in the US at a Low
DC Lawmakers Introduce Local News Bill
Marketing Needs More Marketing
The B2B Creator Opportunity
TikTok Events
OEF Night at the Races
This week's sponsor:
Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
This week the all-knowing Elon announced their "everyone gets charged a dollar" plan. Musk made this sound like it was a "bots" move. Joe and Robert know it's something completely different.
Tucker Carlson makes his well-telegraphed move to media company (we called this). What can creators and marketers learn from the move?
And marketers are as tense as ever. Is this temporary or just stating the obvious?
Rants and raves include a bit of Shakespeare, following by Google and Taylor Swift.
This week's links:
X Charges One Dollar
Tucker Carlson Media Company
Marketers Going Mental
Google's New Gating Move
OEF Night at the Races
This week's sponsor:
Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
The boys ramp up the show talking about Kendall Jenner's new AI chatbot Billie, brought to you by Meta. Scary? Yes. More to come? Absolutely.
Social media sites have been making changes for years that are hurting traffic to media and brand sites. The latest data will bring chills to your web analytics manager.
At the same time, X is making some ridiculous moves, including rolling out a new "advertising" program, discouraging links in posts, and barring Linda Yaccarino from any more speaking events.
And finally, is Ryan Reynolds responsible for the Taylor Swift/Travis Kelce hookup? Find out the truth today.
Rants and raves include more on the writers' and actor's strike and a fresh take from Joe on the movie "Dumb Money".
This week's sponsors:
Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.
This episode is sponsored by Streamyard.
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
Sign up today and get a free trial and lifetime discount.
This week's links:
The Kendall Jenner Chatbot
Social Media Referrals Going to the Dumpster
X Rolls Out New Ad Format
Musk Hates Outside Links
X CEO Out at Conferences
Ryan Reynolds and Taylor Swift
Writers' and Actors' Strike Update
Dumb Money Soundtrack
Eddie Bauer Changes Logo
Robert Rose Book Deal
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
The boys are back in real-time talking all things X, Google's podcast moves, and how to drive subscriptions.
X CEO Linda Yaccarino does the company no favors with her interview at Vox's CODE conference. Ads are down. Usage is down. The only thing that can save X might be Linda's couch pants.
Google podcasts is no more. Alphabet decides to cancel the podcast player and move resources over to YouTube. Good move?
And new research is out about who exactly is paying for subscriptions these days. What works and what doesn't?
Rants and raves include US student debt and the end of the writers' strike.
This week's sponsor:
Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.
This week's links:
Linda Yaccarino at CODE conference
Google Podcasts All Dead
YouTube Launches Subscriber Tools
Paying for News Research
MrBeast Spends $120 million on Videos
US Student Debt Problems
Writers' Strike Details
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
A special Content Marketing World week episode where Joe and Robert break down their talks from the big event.
Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vice versa?
Joe goes through 20+ points about how a content marketer can make the transition to full-time content creator (as a business).
The boys also entertain a question from Paris (in a van) from Australia.
Finally...Joe and Robert make a big announcement.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators.
Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid?
Scribe Media is not dead (as reported). Good news?
And Google plays with politics and Taylor Swift.
Rants and raves include Robert's new book (link below) and how we need to buy differently from creators.
This week's links:
Elon Musk and Subscription
Hollywood Giants Slim Down
Scribe Is Alive
Google to Require AI Disclosure
Taylor Swift's Google Easter Egg
Robert's Book Content Marketing Strategy
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
Is Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to go lower.
The DOJ's trial against Google begins this week. Will anything stand or will Google continue to shake the regulators?
And Amazon decides to kill their periodicals business, putting more media companies and creators out of business. Who's at fault?
Rants and raves include the greatest pass in Cleveland history, the Apple iPhone 15 announcement, and CAA selling to Pinault.
This episode is sponsored by Streamyard.
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
Sign up today and get a free trial and lifetime discount.
This week's links:
Quibi Dies a Final Death
The DOJ Case Against Google
Amazon Kills the Periodical
Greatest Pass in Cleveland History
Apple Carbon Neutral Video
CAA Sells Majority Stake
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
Disney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter.
At the same time, OpenAI launches their new enterprise product.
And Gannett (and others) backtracks on their usage of automated news writing. Is this the right decision?
Rants and raves include LinkedIn's new verification partnership with Clear and Charter's problem with Disney.
This week's links:
ChatGPT Blocked by Media Companies
ChatGPT Enterprise Launches
Gannett and Others Pull AI Writing
LinkedIn Verification
Disney/Charter Bundle
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
A very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as:
Which marketing trend died out faster than expected, and which one will come back?
Which company/organization is doing content best today?
Other than AI, what the next thing in content marketing?
If you had to start over from scratch - no network, connections, favors, etc... and you had $10K to build a cash flow positive business making six figures within one year, what would you do and how would you do it?
If you weren't on your own - Which business would you go to work for, and why?
Thanks to everyone who submitted questions. You can see all the LinkedIn questions here.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss.
Yuga Labs fights with Opensea about crypto revenues. Who is right? And...will crypto winter ever end?
Threads web version is "finally" here. Is it too little too late?
And finally, Elon scraps blocking in Twitter X. Does it really matter anymore?
Rants and raves include the ongoing writers' strike saga and the musical, Six.
This week's links:
WPP Lowers Guidance
Bored Ape Fights with Opensea
Threads On the Web
Musk Removes X/Twitter Blocking
Writers Strike Update
Six: The Musical
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What do marketers and creators do about all the fake content?
Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok.
And does Google care about your content as they employ more AI in their searches? The boys discuss a few ways to make sure your content continues to be found.
Rants and raves include a gender disparity documentary and a content marketing salary survey.
This week's links:
AI-Generated Books Are Fakes
Why Goodreads and Amazon Are Becoming Dumpster Fires
Zephotha the Fake Movie on TikTok
The SEO Apocalypse with Rand Fishkin
This Changes Everything Documentary
Content Marketing Salary Survey
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Big news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks around the country.
Could this be the end of civilization as we know it?
In other news, the "Apple buying Disney" frenzy continues. Joe and Robert argue about it for 10 minutes and both thinks they won the argument.
Spotify and NPR are killing off podcasts. Is the a good business move or a lack of long-term thinking?
And Kai Cenat creates a mob in New York City. Should Kai have known better?
In rants and raves, Joe raves about the Barbie movie while Robert rants about media's coverage of the recent Zoom news.
This episode is sponsored by Streamyard.
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
Sign up today and get a free trial and lifetime discount.
This week's links:
Disney Sale to Apple?
Disney Beats Estimates
The Barstool/Penn/ESPN deal on Twitter
ESPN, PENN Strike Agreement
Why Publishers Are Reducing Podcasts
Kai Cenat and New York
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Subscribe to Robert Rose's newsletter at Experience Advisors.
This week Joe and Robert discuss how every piece of content created has "at least" a little bit of AI in it.
Meta blocks news links in Canada. Is this a negotiation tactic or a sign of things to come?
The movie Sound of Freedom continues to defy box office expectations. Is this because of a novel marketing approach or something different?
In rants and raves, Joe discusses a new content marketing game from Baseball Reference, while Robert talks about Joe.
This week's links:
Lulu Acquires The Tilt and Creator Economy Expo
Created By AI Warning
The AI Gartner Hype Cycle
Stanford Scientists Find that ChatGPT Is Getting Stupider
Meta Starts Blocking News Sites in Canada
Sound of Freedom Marketing
Sound of Freedom: The Full Story
Immaculate Grid Baseball
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Subscribe to Robert Rose's newsletter at Experience Advisors.
The boys go in-depth discussing the Twitter move to X. What's the future of Twitter X and is there a future at all? What does this mean for Threads?
Could there be a deal to bring the two together?
Rants and raves include the battle for CMS and Marketing AI Institute.
This week's links:
Twitter Rebrands as X
The Tranformation to the Everything App
Threads Unraveling?
Don't Count Out Threads
Vox Media Halts CMS
Marketing AI Conference
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This week we cover breaking news from McGraw-Hill Education. MHE made the decision last week to kill their business book division. What does this mean for new business books and the future of business publishing?
Elon announces more problems at Twitter, including the fact that they keep losing money AND are cash negative.
At the same time, Threads engagement goes down. Does the initial data tell us anything about what will happen to Baby Zuckerberg?
And advertising continues to plummet. When will we hit the bottom?
Rants and raves include the writer and actor strike and a must-listen-to AI podcast.
This week's links:
Twitter Cash Negative
Threads Engagement Down
Advertising Continues to Plummet
Mo Gawdat/Prof G Podcast
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Disney CEO Bob Iger received an extension to stay as CEO until the end of 2026. Joe believes this is just enough time to sell the company to Apple (of course). Robert and Joe discuss what it will take to make that happen.
Threads starts laying out advertising guidelines, but should they even do it? Joe says no and Robert says wait.
Finally, the Morning Brew talks about what makes media success, but most of all, the advantages for content marketing are clear.
Rants and raves include Aretha Franklin's will and the new Star Trek series.
This episode is sponsored by Streamyard.
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
Sign up today and get a free trial and lifetime discount.
This week's links:
Analyst Expects Disney to Sell
Threads to Launch Branded Content
Meta Is Pitching Threads Advertising
Morning Brew Breakdown
Aretha's Will Disaster
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The big news of the week is Meta's launch of Twitter-competitor Threads in the United States. Is this finally the Twitter killer we were looking for, or just another also ran?
In other news, Snap continues to impress with its new subscription product. Could the company finally have found a paid social model that works?
Rants and raves includes Margot Robbie and Barbie with a side of advertising rant from Robert.
This week's links:
Meta's Threads Launches
Twitter Backtracks on Logging In
Unverified Restrictions on Twitter
Tweetdeck for Blue Check Only?
Snapchat+ for the Win
Advertising Waste
Margot Goes Barbie All the Time
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A #ThisOldMarketing mid-year special episode where Joe and Robert cover what marketers and content creators should be paying attention to, including:
- Creating Too Much Content (and not enough activation)
- AI in Content
- Taking Your Email Newsletter Seriously
- What Is the Website?
- The Video Strategy
- The Job Market
- Print Is Back
- Here Come the Acquisitions
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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In this episode of #ThisOldMarketing, Twitter goes on a brand safety publicity tour, but it won't help their advertising sales.
Mark Zuckerberg and Elon Musk trade threats about an actual cage fight. If it happens, Joe is putting is money on the Zuck. Robert likes Elon's "walrus" play.
TikTok is booming with TikTok coins. Who knew?
InBev continues to chase mistakes as it just wants to create "beer for everyone."
Rants and raves include the US Open and the continuing saga at Reddit.
This week's links:
Twitter & Brand Safety
The Elon/Zuck Cage Fight
TikTok Coins
AB InBev Troubles
Reddit & the Protest
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Could it be that the future of the US will get their news from TikTok? Robert and Joe discuss how this can go down a dark, lonely path for many.
Google News announces (yet again) that it will launch soon (very soon!).
And the creator-friendly site known as Twitter is opening up a flawed advertising model for a handful of people that will pay pennies on the dollar.
Rants and raves include the Arnold documentary and the rented land crisis at Reddit.
This week's links:
Cleveland Browns New Logo
Fewer People Getting News, But More from TikTok
Google Finally Launches News Product
Twitter's New Creator Advertising Program
The Arnold Documentary on Netflix
The Reddit Crisis
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
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Big news of the week is the PGA tour merging with the Saudi-backed LIV tour. Joe and Robert talk about what this means for brands in the future.
Apple launches the Vision Pro. Will there be a long-term market for the product?
Rumors again surface about Apple buying Disney. Is this even close to being possible?
And Elon announces that Twitter's subscribers can me moved off-platform.
Rants and raves include ChatGPT-5 and Tucker Carlson.
This episode is sponsored by Streamyard.
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
Sign up today and get a free trial and lifetime discount.
This week's links:
PGA/LIV Merger
Apple Launches Vision Pro
Disney/Apple Rumors
Twitter to Launch Subscriber Offer?
ChatGPT-5
Tucker Carlson's New Twitter Show
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
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Subscribe to Robert Rose's newsletter at Experience Advisors.
In this episode of #ThisOldMarketing, Joe and Robert talk about the 22-word statement from the creators of AI. Simply put, we are in big trouble.
WPP launches a content engine with Nvidia that will make the production of ads quicker and easier because of AI. I know...everything we always wanted.
Elon continues to push Twitter over the edge, including a big middle-finger to the EU's Disinformation Code of Practice, and the formal outsourcing of their ad unit.
And finally, does purpose-driven content have a place with "everybody" brands today?
Rants and raves include a fan moment at the Indy 500 and the hope that Peloton has righted the ship.
This week's links:
AI Could Destroy Humanity
WPP Building AI Content Engine
Elon Drops Moderation
Twitter Outsources Ads
Twitter Worth One-Third Less
Purpose-Driven Marketing
Peloton's New Brand Move
Indy 500 Champ Goes Fans First
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
In this episode, Elon goes full Murdoch, trying to build Twitter into the next Fox News.
Advertising continues to plummet for media companies and creators. How long will this ad recession last?
There are rumors that Meta will announce a Twitter competitor any time now. Joe and Robert believe this is false news.
And TikTok sues Montana in the goofball move of the year (by Montana, not TikTok).
Rants and raves include the creator economy middle class and 71 percent of CMOs want more marketing tech budget.
This week's links:
Musk Moves in on Murdoch
Advertising Is in a Recession
Instagram to Release Twitter Competitor?
TikTok Sues Montana
Marketers Want More Budget [Research]
The Creator Economy Middle Class
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
The battle for AI continues...this time on the Hill. Sam Altman testified to Congress, doing his best Harrison Ford impression (you'll get the reference after listening).
The writers' strike continues, and now includes generative AI at the center.
And there is a new product coming out that could solve the copyright battle.
Podcasting ads are going gangbusters, while Google is about the change the face of search (maybe).
Rants and raves include the Daily Dracula and a lesson about advertising from Dotdash Meredith.
This week's links:
Sam Altman Takes the Hill
Copyright and the Writers' Strike
A New Copyright Savior?
Podcasting Ad Growth
New Google Search
DotDash Meredith's New Advertising Model
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The next great online battle is that over trust.
We are seeing this play out in front of us, first with the news of Tucker Carlson moving from Fox to Twitter, then Elon's "trust nothing" decree, and then as millions flood to follow MrBeast.
Google and Microsoft go to battle over AI advertising products that aren't ready for market yet.
Rants and raves include Berkshire Hathaway's annual letter and Salesforce's pivot to AI.
This week's sponsor is Streamyard.
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live.
Get Streamyard today!
This week's links:
Tucker Carlson to Twitter
Elon Musk and Trust Nothing
MrBeast Increases Followers by 20 Million in a Day
MSFT to Monetize Chat and AI
Google's Generative AI Search Ads
Berkshire's Annual Letter to Investors
Salesforce Pivots to AI
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd.
The boys do a complete roundup of the latest creator economy research, as well as an overview of the keynotes at CEX, all inside the Evergreen Podcast Networks studio at CEX.
This week's links:
2023 Creator Economy Research from The Tilt
Creator Economy Expo
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
Big media news this week as multiple big name personalities get let go, plus Buzzfeed News decides to shutter its news division.
Twitter's verification system is, frankly, all over the place. Elon cannot keep a decision for more than 24 hours at this point.
ChatGPT announces new privacy options you didn't even know was a problem. Is AI and content making more or less sense these days?
Rants and raves include AI consumer research and a mea culpa from Robert and his take on Bud Light's marketing.
This week's stories:
Buzzfeed News Closure
Twitter's Botched Verification
ChatGPT's Privacy Settings
AI Consumer Survey
Bud Light Fires Marketing Execs
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
Elon is back in the news, announcing that Twitter will now report directly into X corp. Is this the X everything app plan or a way to hide expenses?
A Drake song goes viral that wasn't really Drake. Joe and Robert discuss the impact of AI parodies from music to text (and what we should expect).
Spotify goes non-exclusive with Gimlet. Was this a planned or surprise move?
And a new Deloitte survey shows that video games now top the content chart. What other changes in content consumption are ahead?
Rants and raves include the movie Air and how B2B content marketing needs to step up.
This week's articles:
Twitter Now X Corp
Could Elon Turn a Profit Soon?
AI Drake Goes Viral
Spotify and Gimlet
Video Games Top Content Charts
B2B Content Marketing Needs to Bold Up
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Bytedance, the owner of TikTok, puts big money behind their Instagram/Pinterest clone called Lemon8. Pushing for a May launch in the states, Lemon8 is going directly after Instagram (and perhaps the US government). Will it succeed in an already crowded social media field?
Bud Light gets hate mail from Kid Rock. Is that a good or bad thing?
And AI continues to be the leading story in the world of marketing. When will the hurting stop?
In rants and raves, Joe raves about a Lin-Manuel Miranda clip, while Robert rants about Twitter (again).
This week's sponsor is Streamyard.
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live.
Get Streamyard today!
This week's links:
A Lemon8 Overview
Lemon8 Gets Big Downloads
Bud Light Backlash
Hank Green Is Scared of AI
Can AI Defame You?
Lin-Manuel Miranda/John Kander Clip on Colbert
Twitter's Checkmark Blues
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
In this very special episode of This Old Marketing, Joe and Robert go back and forth each sharing the five best decisions they made over their careers that helped them build a loyal audience.
While some are no brainers, a few of these will surprise you.
We hope you enjoy this very special episode of This Old Marketing.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
This week, the boys analyze the surprise announcement from Substack about how they want their customers to also be investors. Is this an innovative or inclusionary move, or a sign that the Substack business model is suffering?
Some big hitters move against the proliferation of AI. Good move or too late?
Twitter and Meta are both going full-out "verified" and want money from their creators. Is this a necessary evil or something we should ignore?
Rants and raves include a prison marathon and an AI rant from Robert.
This week's links:
Invest with Substack
Is Substack Crazy or Evil?
Social Media Goes Paid Route
US Ad Forecast Cut Again
Musk and Others Call for Stop to AI
Everyone Is an AI Expert
San Quentin Marathon
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
Oh boy is TikTok in the news this week.
Now more than 150 million Americans use TikTok on a regular basis. The US government believes this is a security risk for multiple reasons. But most people aren't talking about the #1 reason (we discuss this).
Streaming is down from its lofty levels. Will it continue to dip? We think it might. Is there a new streaming model on the way?
And social media is going the way of the DM. What does this mean for marketers?
In rants and raves, Joe raves about Rand Fishkin's ChatGPT rant while Robert rants (again) about zero-party data.
This week's links:
TikTok to 150M
Map of States Banning TikTok
TikTok Gears Up for Congress
Streaming Slowdown
Social Media and the DM
Zero-Party Data Rant
YouTube and Podcasts
Rand's ChatGPT Rant
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This week, TikTok is back in the news with an ultimatum from Biden's camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it.
Will Meta be the next AOL? We think the news is overblown.
ChatGPT-4 is released and the world turns on its axis.
And then there is Ryan Reynolds, who sells Mint Mobile for $1.3 billion, an entirely marketing-driven feet. How did he do it? Let's discuss.
In rants and raves, Joe comments about content creation and patience while Robert raves about HBO's "The Last of Us."
This week's links:
TikTok Ultimatum
SVB Collapse
Meta? The Next AOL?
ChatGPT-4 Released
T-Mobile Buys Mint from Reynolds and Team
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
TikTok is all over the news again. This time, a bipartisan committee has come up with a bill for Biden to ban TikTok. But not just that. It will give executive powers to ban pretty much anything that they "deem" a security risk. Joe and Robert believe this bill goes to far.
In other news, Medium makes a "meh" announcement about Mastadon, while this week just about every major tech company launched an AI product.
Oh...and tech pub Wired wrote a manifesto for using AI. And it's not bad.
Rants and raves include easybib.com and living life without regrets.
This week's sponsor is Streamyard.
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live.
Get Streamyard today!
This week's links:
US TikTok Ban Detail
Medium and Mastodon
Microsoft's AI Integration
Salesforce's New Einstein
Hubspot Chatspot
Wired's Guidelines for Using AI
OpenAI Criticism
No Regrets
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
The godfather is back for the special #ThisOldMarketing 365 reunion show.
In this episode the boys break down Meta's new verified subscription program. Could it be that they say good things about Facebook for the first time ever?
Substack hits two million paid subscriptions. Is this important for creators?
Bing continues to get all the news with its ongoing issues with AI. Could marketing be the answer?
And...we bring brack our "Musky Scent" series and talk about Elon's next move.
Finally...will TikTok finally go bye bye?
This week's links:
Meta's Verified
Substack 2 Million
Microsoft and Bing's AI
Twitter Keeps Breaking
Twitter Lays Off More
Jack Launches Twitter Alternative
TikTok Be Banned?
In Praise of Brand Newsletters
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.Subscribe to Robert Rose's newsletter at Experience Advisors.
With Joe on another sabbatical, Robert hosts the amazing Paul Roetzer, the world's foremost expert on marketing and AI content. Robert asks Paul the following:
-
How do you think the development of AI-based search affects brands willingness to make content available to search engines? Will people start putting more of their content behind a gate?
-
From a content and marketing perspective – where are you most BULLISH, and where are you most CONCERNED about the impact AI is likely to have in the short and medium term?
-
I’m going to come back to the question that I asked at MarketingProfs, which is – do you think MarketingAI becomes an OS in the Marketing Department? In other words you Buy Microsoft AI or Amazon AI and it powers your email analytics, headline writing, copywriting, and first-party data pattern matching… OR… Do you think that suite solutions are more likely to just include whatever flavor of AI they buuild into their applications?
-
What are some of the developments in Marketing Artificial Intelligence that we’re NOT talking about? You posted a very interesting thing on Social Media on the assembly and creation of video (https://research.runwayml.com/gen1)- Talk a bit about this development and what ELSE are we NOT talking about that we should be.
This week's link:
AI Concens at Bing and Google
MAICON - The Marketing AI Conference
Paul's Book - Marketing Artificial Intelligence *
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In this episode, Time and Taboola team up (is that Timeboola?) for a new eCommerce experiment. Is eCommerce the new sponsorship for publishers?
The disinformation war is over. Disinformation won.
And AI content is changing the business model for creators and the fight for search. Does this open a real opportunity for those who have audiences? Is AI content just a race to the bottom?
In rants and raves, Joe loves this new research out about reading fiction, while Robert's viral post on the comma goes, well, viral.
This week's links:
Time/Taboola Deal
The Disinformation War Is Over
Content Creators Concerned Over AI Content
Buzzfeed AI and the Death of Content
Reading Fiction Makes You a Better Person
Robert's Comma Post on LinkedIn
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In this very special episode of This Old Marketing, Joe and Robert break down the good, the bad and the ugly for social media platforms in 2023 and beyond, including Facebook, Instagram, TikTok, LinkedIn, Twitter and more.
This week's sponsor is Streamyard.
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live.
Get Streamyard today!
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More ChatGPT news this week, as Microsoft works to integrate the AI tool into Bing, while Buzzfeed's stock soars as the company announces their new work process that includes ChatGPT.
It's earnings time, as Spotify and Meta both announce...and bounce. What's Spotify's new podcast plan? Can Meta make a comeback?
And the boys get bullish on LinkedIn, as their newsletter plan jumps 10x in the past year.
Rants and raves includes MrBeast and streaming competition.
This week's story links:
Super Bowl Ad Preview
MSFT Integrates AI into Bing
Buzzfeed Announces ChatGPT Play
Spotify's Earnings
Meta's Stock Soars
LinkedIn's Big Newsletter Play
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This friday is the last day to save $500 at Creator Economy Expo. Register here and save an extra $100 by using coupon code TOM.
This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere.
Spotify is laying off six percent of its workforce. Are they signaling something about a podcast bear market we should know about?
The DOJ is coming down hard on Google. Are they five years too late?
Rants and raves include the story behind the media layoffs, and more on Joe's LinkedIn experiment.
This week's story links:
OpenAI and Kenyan Workers
Spotify Layoffs
Google's Antitrust Lawsuit
More Media Layoffs
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The past few weeks have been everything ChatGPT and AI. Joe and Robert cover multiple AI lawsuits, as well as Microsoft's $10 billion dollar bet on OpenAI.
JPMorgan forgets to do major due diligence in its content marketing purchase, while Parler seems to be saying bye bye.
In "musky scent" Elon has a garage sale.
Oh...and the boys are still arguing about the definition of content marketing.
This week's links:
AI Copyright Lawsuit
Getty Art Lawsuit
MSFT's Bet on OpenAI
JPMorgan's Frank Failure
Parler Layoffs
Twitter Garage Sale
Twitter Debt Payments
Brand Publishing vs. Content Marketing
Musk Inspires Layoffs
Higher Headcount Bad at Twitter
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In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models.
What's working? What's changed? What's next? What can you learn?
The gents hold nothing back in this very special episode.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
The big "leak" this week is Apple's announcement about an AR/VR device that is sure to be more cumbersome and uglier than anything Meta could launch. And with a battery life of one hour, who knows what will happen?
META gets fined $400 million in the EU over ad targeting practices. Zuckerberg wrote a personal check.
In "Musky Scent," Twitter stops paying rent and keeps firing people.
And Microsoft looks to integrate Chat GPT into Bing. Bing is still around?
Rants and raves includes a content marketing book launch by Noom and another Nielsen rant by Robert.
This week's links:
META gets fined
Apple's New AR/VR Headset
Twitter Stops Paying Rent
Twitter Ads Political Advertising Again
More Executives Leaving Twitter
Bing to Integrate Chat GPT
Noom's New Book
Nielsen's New Measurement Product
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In our big year-end predictions episode, Joe and Robert review their missed 2022 marketing predictions...and then unleash 10 new marketing predictions that are sure to be wrong.
The boys discuss:
- The fate of TikTok - Where data privacy is going? - AI in 2023 - Which social network to place your money on - Content marketing acquisitions - Apple buys Disney???
And much, much more.
This week's sponsor:
Riverside.FM: Do you podcast, or need high quality audio, but maybe haven’t found that recording solution that really works for you? If you will, give Riverside.FM a try. Just go to Riverside.FM and use code JOE30 for a 30 percent discount off any Riverside membership plan.
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We add music to our "Musky Scent of Twitter" segment, featuring Elon in all his glory...banning social competitors while Elon thinks about resigning.
Trump NFTs are a big hit. What worked? What didn't? Does this mean a comback is in store for tokenization?
Spotify begins its big challenge to Apple and Amazon with Spotify Creator Studio.
Rants and raves include a big sale for Theorists, Inc., and a yuletide poem that is not to miss.
This week's sponsors:
Acrolinx: With the Content Governance Playbook by Acrolinx, we’ll explore the discipline of content governance — a systematic approach to achieving and maintaining your company’s content strategy and measuring its success. Download it free now at https://www.thetilt.com/acro2.
Riverside.FM: Do you podcast, or need high quality audio, but maybe haven’t found that recording solution that really works for you? If you will, give Riverside.FM a try. Just go to Riverside.FM and use code JOE30 for a 30 percent discount off any Riverside membership plan.
This week's links:
Trump's NFTs: Bust or Boom?
Twitter Bans Social Media Competitors
Elon Might Resign
Twitter's Gold Checkmark
Spotify to Rename Anchor
RH Launches Media Company
Theorists, Inc. Sells to Lunar X
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Breaking news as the US Government bans TikTok on all government employee devices. In addition, a bipartisan group of US lawmakers put forth a bill to end TikTok's existance on all devices in the United States. Will this actually happen? Will TikTok be sold? What will the EU do? Get all your answers in this episode.
In our weekly Musky Scent update, Elon might buy Substack, and can liberal Twitter ever let go?
And finally, yet another creator economy software company begins cutbacks. Are there more to come?
Rants and raves include a shrinking Tesla and a Chief Revenue Officer Role at The Martin Agency.
This week's sponsor is Acrolinx:
The free guide, Content Strategy for the Modern Enterprise from Acrolinx, focuses on the content part of building an enterprise-wide content strategy. Even if you already have a content strategy, there’s no time like the present to make sure it’s still serving your business goals and growing with your business. Download the Acrolinx “Content Strategy for the Modern Enterprise: The Ultimate Guide to Designing an Effective Strategy” today.
This week's links:
Crypto Lawsuits Go After Celebs
US Lawmakers Look to Ban TikTok
The Senate Votes to Ban TikTok for Government Employees
Elon to Buy Substack?
Liberal Twitter Can't Stop Using It
Jellysmack Lays off Eight Percent
Martin Agency Announces CRO Role
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Another crazy Twitter update...plus, will ChatGPT take over the world?
All the talk this week was about the pros and cons of the new AI content tool that "may" replace humans and lead to a new reality. Robert and Joe have their own thoughts.
GE does a first with a takeover of the New York Times. Good move?
And the boys talk about another warning toward a full ban of TikTok.
Rants and raves include a deceptive online gambling ploy and a huge issue with Gartner.
This episode is sponsored by The Stripped-Down Guide to Content Marketing from John Egan. Get your copy today.
This week's links:
The Twitter Files
A Marketer's Experience with ChatGPT
GE Buys Out New York Times
Texas Government Bans TikTok
Kick Owned By Stake Is a Problem
Gartner States the Obvious
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So much Twitter news to cover. Twitter PR (or whoever is left) creates a blog post that says everything is actually okay. In the meantime, brands are still concerned about their safety on Twitter, especially with the botched verification process. Layoffs and resignations abound.
Does all this create a special opportunity for those who stay on the platform?
At the same time, Post News, Mastadon and Hive are all growing like crazy.
In other news, Pinterest kills its creator rewards program. Are there more to come?
Rants and raves include the 10 best books to read and Ben Affleck.
This week's links:
Twitter Releases Blog Post
How Much Brand Safety Is There on Twitter?
More Layoffs and Resignations at Twitter
Post News: A Twitter Alternative?
Pinterest Kills Its Creator Program
Ben Affleck and Artists' Equity
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Artwork provided by DALL-E.
In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is trying to become.
Disney is a mess. But the good news? Joe and Robert have some solid ideas on how to fix the mouse. BONUS - a renewed discussion on Apple buying Disney.
CMOs are now working on their personal brands, while MrBeast has developed a course for content creators.
Raves include the future of email and gratitude.
This week's links:
Brand Advertisers Leave Twitter
Advertiser Pauses Ad Program on Twitter
Trump and Ye Back on Twitter
Disney's Succession Fail
CMOs Invest in Personal Brands
MrBeast Starts Creator Course
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Artwork provided by DALL-E.
We start with a review of Twitter. What's the business model going to be? Why should content creators care?
And...is there a place for something new? Robert reviews Mastodon and why it makes sense for content and marketing people to take a look at the six-year old company.
Plus, more on FTX. What did we learn? Is crypto dead or have we hit bottom?
NFT marketplaces are stopping creator royalties. How should content creators adjust their Web3 business models?
Rants and raves include Steam gambling and an Epic battle with Apple.
This week's links:
Twitter Talks of Bankruptcy
What Is Mastodon?
The Details on the FTX Collapse
Marketplaces Drop Creator Royalties
Valve's Gambling Problem
Epic Apple Battle
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Artwork provided by DALL-E.
An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals.
In this special episode, Joe and Robert review:
- Focus and killing things.
- Diversification of owned properties.
- Strong differentiation (TILT).
- Email first opportunities.
- Acquisitions.
- Driving diverse revenue streams.
- Next-step career moves for content marketing professionals.
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A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk's Twitter and how it will affect marketing pros and content creators.
We cover:
- Should Twitter relaunch Vine?
- Who's "really" leading Twitter now?
- Will creators pay for the blue check mark?
- Is it Meta's time to develop a competitive product?
- and much more...
This week's links:
Twitter to Lay Off 25 Percent
Elon Disolves Twitter's Board
Musk to Reboot Vine
Twitter Wants to Be Paid
Is It Meta's Time to Compete with Twitter?
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Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertising to blame or is there something deeper marketers should worry about?
MrBeast's content brand could be valued at $1.5 billion dollars. What can we learn from MrBeast's strategy from a content and diversification perspective?
Joe leverages a US government ban on China to call for TikTok's removal, while Robert talks about the perils of influencer marketing.
This week's links:
Twitter Gets New Leader
Meta's Distasterous Results
The Ad Market Is In Peril
MrBeast's Business Model
Biden Bans Semiconductors in China
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The formerly known Kanye West (now Ye) buys Parler for (most likely) nothing. Will this lead to more celebs buying media properties?
Netflix launches a new ad-supported platform...but will they have enough takers to fill the sponsor slots?
And former Internet mayor Steve Case predicts nothing but good things and equality for business startups in the future. Later we will report that Steve Case was wrong again.
Rants and raves include a new publishing option and the marriage between the NFL and Amazon.
This week's links:
Ye Buys Parler
Netflix Goes Ad-Supported
Netflix Quarterly Earnings
Steve Case Predicts the Future
Walmart Builds Creator Network
Meta Is All Legs
NFL/Amazon Announce Black Friday Game
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In this episode, Joe and Robert discuss how much a content creator can make by platforming on social media networks. Both see that more and more of those billions will be going to the social media networks...not the creators.
PayPal makes a rather large error in their terms and conditions. Is this the sign for more financial issues to come?
And CNN does yet another rug pull on their NFT program. Both Joe and Robert hope they make the right decision on refunding minters.
Rants and raves include a rant on the AI Bill of Rights and a Pittsburgh PR rave. Joe comments about the problem of Web3 community building.
This week's links:
PayPal Terms and Conditions Issues
The Economics of Social Media Accounts
CNN's NFT Rug Pull
White House AI Bill of Rights
Pittsburgh PR Content Marketing
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Elon Musk is all over the news, as he finally faces the inevitable...he signed an agreement and must actually buy Twitter. Joe and Robert go through different outcomes as to what becomes of the little blue bird.
Fandom just acquired a boat load of content sites for a song from Red Ventures. How big is the opportunity in acquiring media and content sites for brands?
Facebook winds down their newsletter plans and Malcolm Gladwell is shocked. In other news, Facebook sells more ads.
Rants and raves include Amazon, travel tips, and content marketing careers research.
This week's links:
Kim Kardashian Crypto Suit
Elon Musk Buys Twitter
Fandom Buys Red Venture Sites
Facebook Ends Newsletter
Meta to Sell More Ad Spots
Content Marketing Salary Research
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Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different business models for both content marketers and creators.
Disney goes all Web3, while social media networks continue to take, take, take.
Rants and raves include a Robert downer on the Democratic party (listen first!) and Joe's rant about TikTok going bye bye.
This week's links:
Disney Goes Web3
Interview with Disney CEO on Next-Gen Storytelling
Social Media Giants Changing Terms on Creators
Is BeReal for Real?
Long-form Content Isn't Dead
Buzzfeed Valuation Dropping
The 10k Creator Podcast with Joe Pulizzi and Daren Smith
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Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different business models for both content marketers and creators.
Disney goes all Web3, while social media networks continue to take, take, take.
Rants and raves include a Robert downer on the Democratic party (listen first!) and Joe's rant about TikTok going bye bye.
This week's links:
Disney Goes Web3
Interview with Disney CEO on Next-Gen Storytelling
Social Media Giants Changing Terms on Creators
Is BeReal for Real?
Long-form Content Isn't Dead
Buzzfeed Valuation Dropping
The 10k Creator Podcast with Joe Pulizzi and Daren Smith
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Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.
Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google).
Twitch bans online gambling after a soap-opera type scamming by a popular streamer. But, will it last?
ESPN launches a creator network, investing a bucket of pucks into the initiative. Both Joe and Robert agree, it's "meh".
And Starbucks launches a new Web3 loyalty program, investing a double bucket of pucks.
Rants and raves include purpose and more purpose...plus, the Emmy awards.
This week's articles:
Spotify Sells Audiobooks
Twitch Online Gambling Announcement
ESPN Launches Creator Network
Starbucks and Web3
Brands and Purpose
Emmy Award Results
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Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google).
Twitch bans online gambling after a soap-opera type scamming by a popular streamer. But, will it last?
ESPN launches a creator network, investing a bucket of pucks into the initiative. Both Joe and Robert agree, it's "meh".
And Starbucks launches a new Web3 loyalty program, investing a double bucket of pucks.
Rants and raves include purpose and more purpose...plus, the Emmy awards.
This week's articles:
Spotify Sells Audiobooks
Twitch Online Gambling Announcement
ESPN Launches Creator Network
Starbucks and Web3
Brands and Purpose
Emmy Award Results
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In a special Content Marketing World week episode, Joe and Robert discuss their content marketing presentations in detail and what the future holds of the discipline of content marketing.
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In a special Content Marketing World week episode, Joe and Robert discuss their content marketing presentations in detail and what the future holds of the discipline of content marketing.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.
In this very special episode, we bring back one of This Old Marketing's most popular episodes: a breakdown of what makes (and breaks) This Old Marketing (the podcast) featuring content entrepreneur Jay Acunzo.
This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.
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Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.
In this very special episode, we bring back one of This Old Marketing's most popular episodes: a breakdown of what makes (and breaks) This Old Marketing (the podcast) featuring content entrepreneur Jay Acunzo.
This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
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This week Donald Trump's Truth Social made the news concerning runway and SPAC issues. Does Truth and it's parent company have enough money to hold on? And even worse news...Google has a lot to say about it.
In acquisition land, Benioff's Time brand bought Brandcast to launch Time Sites. Robert sees this as a big deal moving forward. Joe believes that these small acquisitions are going to rule the next 18 months.
And what about AI and content? Robert just wrote a report on the future of Marketing AI. Is he right?
In rants and raves, Robert shares a rare Comms research spotlight, while Joe rants about a new NFT marketplace.
This week's links:
Truth's SPAC Down 9%
Truth's Trademark Down
Google Won't Play with Trump
Time Buys Brandcast
AI and Content
Facebook and Cambridge Suit
Comms Research
New NFT Marketplace
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Donald Trump's Truth Social is hitting bigger numbers...but are they big enough?
Instagram's changes from social network to content discovery platform is messing with a number of small business models, while YouTube and TikTok block Andrew Tate from the platform.
Google launched a new "really helpful" SEO update that attacks sites that don't answer the question searched for. Will their update really fix anything at all? Probably not.
And...is TikTok monitoring your information? You bet they are.
Rants and raves include the fiasco in Cleveland sports and a review of The Sandman.
This week's links:
Truth Social Numbers Up
Instagram Changes All the Rules
YouTube Bans Tate
Google's Helpful Update
TikTok Security Risk
Pam's LinkedIn Plea for Browns' Fans
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Big news as Mailchimp deactivates a number of crypto-based newsletters. We cover what's behind the move and what you need to do about it.
Morning Brew is yet another in line to launch a creator program. What are they doing differently?
A new group-based social network is launched (Niche). But how long will it last?
And Meta (Facebook) launches their metaverse program in France and Spain. And yes, it is the most ridiculous thing you will see today.
Rants and raves include creator burnout and Creem magazine.
This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.
This week's links:
Mailchimp Deactivates
Morning Brew Creator Program
Meet Niche
Zuckerberg's Metaverse
Creator Needs a Break
Creem Magazine Returns
TV or Social Media More Polarizing?
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
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Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.
This week Joe and Robert cover the big news out of Disney. Do they really have more subscribers than Netflix? Are they the greatest media company of all-time? (the answer is yes)
Axios sells to Cox Enterprises, creating a local media opportunity that may be unprecedented. At the 5x revenue valuation, the boys ponder how a content marketing division could be valued (revenue or not).
Lyft creates a media division...but the real story is the ongoing diversification of audience and customer revenue.
Rants and raves include online gambling content and whether it's better or worse to work from home.
This week's links:
Disney's Upside Surprise
Axios Sells
Media Exit Multiplier
Lyft's Media Operation
xQc Wagers $685 Million
Malcolm Gladwell on Working from Home
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Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "non-Elon" acquirer of the business?
Meta discontinues paying media companies as part of their news feed. But good news! They are adding it on the Instagram side. Is Meta searching to find its way or could they be Microsoft from a decade ago?
We are shocked that payola is happening on podcasts. What needs to be done to combat this?
Rants and raves include commentary from Robert about how Meta is actually in a pretty good position after all. Joe raves about Ryan Reynolds new MNTN ad.
This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.
This week's links:
Twitter Launching New Spaces
Meta Ends Publisher Deals
Meta Alters News Feed
Instagram Adds Payment for Reels
Podcast Payola
Meta Not Doing Poorly
Ryan Reynolds' MNTN Ad
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TikTok continues to dominate tech as Meta, Snap and Twitter all slump. But...is TikTok due for a correction?
The token soap opera continues between Coinbase, the SEC and the CFTC. Would the real cryptocurrency regulation please stand up?
Instagram changes their algo and a million influencers cry simultateously? Will Insta revert to the old or are they only focused on TikTok?
And advertising revenues are projecting down. Are we heading deeper into a depression?
This week's links:
SNAP Slows
Twitter Earnings
MSFT's Report
Coinbase Insider Trading Suit
SEC Launches Probe Against Coinbase
Instagram Changes
Ad Market Slowdown
TikTok Creator Factory May Be Broken
NFL Plus
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Joe and Robert break down the latest Netflix results and the launch of their ad-supported model. And apparently TikTok is going to replace Google for search, while all designers and artists are afraid of AI.
Raves include a surpise kudos from Robert to the ANA, while Joe breaks down the Informa purchase of Industry Dive.
This week's articles:
Netflix Ad-Supported Model
TikTok Is the New Google for Gen Z
DALLE 2, AI and Graphic Design
ANA's New Influencer Guide
Informa Buys Industry Dive
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Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter.
Spotify buys Heardle, but have they figured out their "real" business model? Bloomberg sure doesn't think so.
And the boys go at it again on the future of Clubhouse. They agree it's only mostly dead.
Rants and raves include a new podcast network formula and NASA shots.
This week's links:
Twitter Sues Elon Musk
Spotify Asquires Heardle
Is Spotify's Model in Trouble?
Clubhouse Isn't Dead Yet
Should Netflix Launch a Theme Park?
Netflix Partners with Microsoft
NASA's Glamour Shot
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe for the best in content creation at TheTilt.com.
This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more than 30 different categories of content.
Joe and Robert talk about what marketers and creators need to do now to prepare for the erasing to come.
Rants and raves include Hank Green's Vidcon presentation and how to survive without a platform AND the difference between building an audience and building a community.
This week's articles:
R Kelly's Music Gets Deleted
Crosby, Stills & Nash Return to Spotify
China Bans 30 Content Areas
Hank Green's Vidcon Keynote
Community vs. Audience
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe for the best in content creation at TheTilt.com.
This week we breakdown The Tilt's 2nd Annual Creator Economy research. What makes a successful content creator? How long does it take? Why do creators do what they do?
Twitter launches yet another new program, this one likely to do nothing at all.
And Better Homes & Gardens halts print for a portion of their audience. Robert thinks this is a test to see if subs will continue if they kill print. He could be right?
Rants and raves include social media influencer spend and Amazon as your dead grandmother.
This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.
This week's links:
Creator Economy Research
Twitter Launches New Advertiser Program
BHG Print Kill
Social Media Influencer Spend
Amazon and Your Dead Grandma
Fractional CMO Jobs
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe for the best in content creation at TheTilt.com.
Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work.
Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk.
Rants and raves include amazing Web3 use cases and PritchardCon.
This week's links:
Twitter Rolls Out Notes
Snap's CEO Thinks Twitter Can Be Super-App
Facebook's Creator Monetization Ideas
Not Boring and Web3 Use Cases
The Drum and Mark Pritchard
Mark Pritchard Video
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
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Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent?
Canada unleashes a controversial law that seems like way more problem than solution.
Facebook engages in another rug pull. Can we ever trust Meta again? (the answer is no)
Rants and raves include when it's time to stop your content and bringing back AOL.
This week's links:
Coinbase Lays Off 1,000
Bitcoin Turns South
Bill C-11
Facebook Rug Pull
When To Pull the Content Creator Plug
AOL Is Back
The Cure for Imposter Syndrome
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe for the best in content creation at TheTilt.com.
As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter.
Is social audio dead? And how about SPACs for that matter?
A new creator-friendly search engine is born, and yet another social-token player enters the field.
Rants and raves include creating during a recession, privacy and Meta does something good for a change.
Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.
This week's links:
Are SPACs Dead?
Clubhouse Losing Talent
Is Social Audio Dead?
Yep - A New Search Engine
Calaxy and Social Tokens
Recession Not Bad for Creators
Meta Developing Basic Ads
Apple and Privacy
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe for the best in content creation at TheTilt.com.
More shenanigans at Meta with not one but two executives leaving.
Twitter crumbles under the weight of Elon as more employees seek to leave.
Media companies are leaving pay-wall strategies for sponsorships, while more regulations coming for Web3.
Rants and raves include the Michelob Ultra guy and social media rulings.
This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.
This week's links:
Twitter Hurting
Media Companies Move to Sponsorships
NP Digital's Acquisition
Will SMS work for Subs?
OpenSea Exec in Trouble
Michelob Ultra Guy
"Fans First" by Jesse Cole
Texas Social Media Law
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe for the best in content creation at TheTilt.com.
Is Seth Green's missing BAYC NFT an actual thing, or is it part of a larger marketing conspiracy.
Conan sells Team Coco to SiriusXM for $150 million. Will we see more? Absolutely.
Politicians gang up against Google and Facebook over antitrust concerns. Probably nothing.
In rants and raves, Joe comments on a16z's State of Crypto Report and the latest creator economy report. Robert rants about Google as a common carrier.
Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.
This week's links:
Seth Green's NFT Problem
Conan Sells Out
Antitrust Violations for Google/Facebook
2022 State of Crypto Report
2022 Creator Economy Report
Google as Carrier
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe for the best in content creation at TheTilt.com.
This episode could be our ticket to Webby fame. You'll just have to listen to be sure.
We, of course, go through the latest Twitter disaster that is Elon Musk, and then detail the new THE Spotify NFT integration. All that, and Netflix is getting into live streaming. Who knew?
Rants and raves include a TED Talk from the Instagram CEO and more Star Trek.
Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.
This week's links:
Elon Musk Can't Stop Tweeting
20 Percent Spam Accounts on Twitter
Spotify Goes NFT
Netflix & Livestreaming
Instagram TED Talk
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Joe and Robert do an overview of the crazy week in crypto. Is this an opportunity or has Web3's time come to pass?
The New York Times and Disney release earnings and the boys run through the highlights.
The Wall Street Journal says NFTs are dead. Other sources say the WSJ didn't do their homework. Who's correct?
And Instagram launches a test NFT program. Good move?
Rants and raves include Starbucks moving their rewards program to Web3 and a rant on personalization you don't want to miss.
This week's links:
New York Times Results
Disney+ Ramping Up
NFTs Are Dead
Wall Street Journal Is Dead Wrong
Instagram Testing NFTs
Forget Personalization
SBUX NFT Loyalty Program
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to Creator Economy Expo (CEX).
Data points include-
-
How long until content creators get to revenue.
-
How long to financial independence.
-
What are the aspects that move a content creator to a content entrepreneur.
-
Key points for both content marketers and content creators to consider.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter.
Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising?
The subscriber model is getting a lot of hate lately, but there is still hope.
Rants and raves include an interesting NFT launch and a try at Gen Z social media.
This week's links:
Google & Microsoft Ad Growth
YouTube Falls on Lower Growth
Twitter Mulls Ad-Free Platform
Subscriptions Aren't Doomed
Morning Brew Gets to 4 Million Subs
Security Token Launched
Non-Fungible Testicles
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media.
And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general?
Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping is legal.
This week's links:
Netflix Subscriber Loss
Netflix Looks at Ad-Supported Model
Rolling Stone Goes Creator Economy
Rolling Stone MrBeast Case Study
Integrity and Sponsored Content
Influencers Are Becoming Entrepreneurs
Web Scraping
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It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter.
CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting.
Coinbase will partner with BAYC on a film project. Robert is not impressed.
Meta begins their metaverse project with price gouging, while BeReal is the new social app darling.
Rants and raves includes true quality content and the dark side of content marketing.
This week's links:
Elon Musk to Buy Twitter
Jack Dorsey's First Tweet Does Nothing
Big Cuts at CNN+
Coinbase and BAYC
Meta Overcharges
BeReal Growth
Marketing Dive Sponsored Research
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Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is down, but is that a problem? And the boys predict that Web3 will soon be dominated by a centralized player. Is that bad? Probably not.
This week's links:
Elon Musk and Twitter
YouTube to Launch Podcast Player
Podcasting Stats See First Drop
Tech Startup Doesn't Mention NFTs or Web3
Journalists and Personal Brands
The Hero - Movie
What Is the Metaverse?
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Well, Joe and Robert are finally seeing their 10-year prediction come to fruition. It seems that just about every tech company out there is turning into a significant media company.
This week, the boys share the news about Hubspot's creator network, Wendy's does a Meta bacon fake, while a BAYC owner launches a bored restaurant. And...what's up with Vimeo and their pricing?
This week's links:
Hubspot's Creator Program
Vimeo Price Aches
Wendy's and Meta Partner on a Cheeseburger
BAYC Pop-Up Store
Big Money with a Small Audience
Jay Acunzo's Accountability Program
Understanding Web3
Tech Company Wins Oscar
Jeff Charney's New Gig
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Yuga Labs gets $450 million, giving it a $4 billion dollar valuation. Robert is suspect whether the Bored Ape Yacht Club (BAYC) and CryptoPunks owner can drive that much value. Joe, of course, completely disagrees.
In other news, Time and Stella drop new NFT projects, while Morning Brew announces a series of in-person events.
Rants and raves includes an amazing Web3 piece from the New York Times and a rant about what channels Web3 creators will use to communicate with fans.
This week's links:
BAYC Gets $450 Million
Time Launches NFT
Stella Drops an NFT for Water
Morning Brew Launches Events
New York Times and Web3
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting.
Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks.
Links this episode include:
HBO Max + Discovery
Instagram All-In on NFTs
Acura Launches New NFT Program
Lacoste Goes Metaverse with Minecraft
Podcasting Ads on Upswing
Nielsen Drama
Yuga Labs Buys CryptoPunks/Meebits
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After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming option. Good job!
One anonymous user just got an $8 million dollar loan backed by CryptoPunk NFTs. What does this mean for crypto and NFT marketing?
Netflix buys a game maker in news from the obvious, while the knitting community goes to threads over a content creator.
Rants and raves include a knock on Slack and quality Disney data.
Links this episode:
Disney's Ad-Supported Option
CryptoPunk Loan
Netflix Gaming Buy
Knitting.com Fail
Slack Platform Mess
Disney Data
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This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the move to 10-minute videos. What's next? Infinity.
Rants and raves include NFTs for access and a podcasting toy for white guys.
Links this Episode:
Attend CEX - Creator Economy Expo
Tweet regarding Russian Media
Russia's Propaganda Machine
Epic Games Buys Bandcamp
Salesforce Accounces NFT Cloud Service
SF Employees Protest NFT Service
TikTok Goes to 10 Minutes
Podcast on NFTs for Access with Mike Stelzner and Joe Pulizzi
Coinbase Super Bowl Ad Controversy
Podcast Toy for White Guys - SNL
h/t Tom Webster for the episode title.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover: - The evolution from Web1 to Web2 to Web3.
- The pushback against Web3 and tokens.
- Examples of what's working and what isn't.
- Opportunities for content creators.
- Short-term Web3 predictions.
Links this episode:
Go-to-market in Web3
JP Morgan Enters Web3
Coinbase and TRUST
Why Brands Need to Pay Attention to NFTs
Attend CEX - Creator Economy Expo
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
In this episode Joe and Robert run through the Super Bowl ad winners and losers. There may be some surprises.
Spotify buys more and more podcast companies as it makes a business model shift. And Binance, of all companies, takes a $200 million dollar stake in Forbes.
Rants and raves include Andrew Davis' video prowess and a Web3 comparison to John D. Rockefeller.
Episode Links -
Coinbase Rocks the Super Bowl
Super Bowl Winners
Spotify Buys More
Binance and Forbes
Andrew Davis and Loyaty Loop
Register for Creator Economy Expo
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant."
The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media company.
Buzzfeed outs the BAYC founders. Was this the right thing to do? And, really? Buzzfeed?
More than 50 percent of all ad spending in 2022 will go to three companies. Joe thinks we need to start supporting small, niche content creators.
And we have three company examples experimenting with the Metaverse. Well, not really.
In rants and raves, Joe comments about the ability to create IP and NOT own an NFT, while Robert delivers an epic rant around marketing measurement.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
The Spotify/Joe Rogan situation seems to be gaining momentum as more musicians and podcasters dump the platform for Apple pastures. Wordle wiggles seven figures out of the New York Times, while product analytics company Pendo went out and purchased themselves a media company as the M&A market heats up.
In rants and raves, Robert complains yet again about zero-party data. Joe comments on the early nature of NFTs, and begs Mark Ritson for more curiosity.
Robert's book recommendation: The Opposable Mind by Roger Martin.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
image: Getty Images
Neil Young gives the finger to Spotify, while influencers and content creators fight for naming rights.
In today's episode, Neil Young takes a stand against Joe Rogan and Spotify. Will it work and does it matter?
And...right-wing commentator Joe Bongino gets booted from YouTube. Do they have the right, and what's the long-term play?
We discuss the meaning of influencers versus creators as McDonald's goes influencer, Trump Social goes searching, and Forbes gets into the creator economy.
And finally, Tom Brady launches his new crypto NFT project. Yes, we are going back to the year 2000.
In rants and raves, Joe raves about Andy Weir's new book, and Robert rants about Google and ad privacy.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
In this week's news, Microsoft buys Activision for $69 billion (are you kidding me?). Is this important and why should creators/marketers care?
There is a new bill on the hill about data and advertising. The only thing we know for sure is that first-party data is more important than ever. Get those emails ready to go!
Google/YouTube drops YouTube Originals. Can Google commit to anything? Was this a sound decision?
Joe raves about a Web3 chart and reviews the online battle for Web3 between Prof G and Packy McCormick. Of course, both Joe and Robert have a take. Robert then raves about Edelman's new trust report.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Podcast image: Universal Pictures
This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we're thumbs up.
The Information says media valuations are down except for paid subscription models. True? Well, not really.
LinkedIn is going all newsroom. Will this finally be the move that vaults LinkedIn to B2B media king? Will their social audio feature help?
Oh...and Jake Paul launches a sports drink while a reality star sells her farts as NFTs (you can't make this stuff up).
In rants and raves, Joe comments on the Great Resignation and a big deal in NIL sports. Robert then goes old school with Harvard Business Review.
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All the wrong 2022 content predictions in one place.
From Robert -
- Content Marketing and Marketing Content Operations Merge This Year - and become overall MarketingOPS.
- Web 3.0 Stumbles with Security Concerns - But gets back on track.
- A Big Tech Brand - Buys One of the Big Media Brands...
- Data and Privacy actually become a thing in 2022.
- Talent Acquisition will be the number one priority for businesses.
From Joe -
- Multiple tech companies turn into large media enterprises.
- META develops a closed crypto community.
- Content marketers begin to learn the art of acquisition.
- Social tokens go big in 2022 and other crypto predictions
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
The boys review the content creation and content marketing stories that made 2021 amazing...or definitely one-of-a-kind.
Robert reviews:
- Mirror and the Ownership Economy
- The Subscription Economy
- News from Dennis Publishing
- Salesforce Launching a Streaming Service
- IBM's new spinoff
Joe reviews:
- Rented land in the news (Twitch and OnlyFans)
- Hubspot purchase of The Hustle
- The NFT Boom
- Clubhouse at $4 billion valuation
- Name/Image/Likeness from the NCAA
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
A small investment group tries to pry Forbes away from a SPAC, while Buzzfeed's stock drops by 50 percent inside its shiny new SPAC.
What does this mean for media and content creators moving forward?
In the UK, the Advertising Standards Authority (ASA) says the Arsenal Football Club violated advertising rules with the launch of its $AFC token. (also, here's a great podcast overview from the BBC on tokens in the UK.)
Rants and raves include Joe's take on TikTok becoming the #1 web property on the planet, while Robert gives us this wonderful holiday poem.
Twas the Night Before Break by Robert Rose
’Twas the night before break, #TheStruggleWasReal,
No marketer rested easy, discontent did they feel.
Budgets and plans hung by email attachments,
In the hopes that VPs would approve their advancement.
Managers all sighed and climbed into their beds,
While visions of new podcasts danced in their heads.
She in Lululemon and I in Cowboys gear
Had settled in for cocktails after a long, chaotic year
When online in my feeds, there arose such a clatter.
I sprang open my Chrome to see what was the matter.
Away to my tabs, I clicked on them post haste,
Tore open Google News to see just what we faced.
The headlines were filled with so much interruption –
A luster of clickbait o’er this holiday disruption.
When what to my marketer’s eyes should appear?
Nothing but omicron, crypto, stock crashes, and fear.
Suddenly a noise came so lively and quick,
The voice I recognized could be only St. Nick!
With a whistle and a shout, he parked on my roof –
His self-driving Tesla couldn’t distinguish the route.
As fast as Quibi proceeded to fail,
St. Nick jumped to his MacBook and opened email.
“Now budgets! Now plans! Now audits! Now tech!
On process! On content! On calendars in check!”
He flew ’cross the keyboard, dramatically smashed Send,
Gave us all our approvals, extending our content spend.
He spoke not a word but held his hand to his ear
Listening for mail notifications across the world to appear.
Then laying his finger aside of his nose
He winked and said, “Tell it well, Robert Rose.”
St. Nick sprang to his Tesla, gave me a quick wave,
Then turned and confided, “Some plans even Ryan Reynolds can’t save.
“But for all the content marketing folk and for you,
I wish you good times in 2022.”
And then he flew off, with less noise than in Clubhouse
Waving off all the fear, the uncertainty, the doubts.
Then I heard him exclaim as he shifted into “gear,”
“Happy Holidays to all and a Happy New Year!”
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Peloton kicks off the show with one of the best real-time marketing examples of our time. Of course, helped by Ryan Reynolds.
Social media platforms continue to crush customers without warning. On Instagram, an Australian woman loses her @metaverse account for mysterious reasons. On Twitch, celebrity-streamer Hasan Piker gets banned from the site without one word from Twitch.
In acquisition news, Nike buys metaverse company RTFKT.
In rants and raves, Joe raves about Jay Acunzo's Unthinkable podcast about creator fear and differentiation, while Robert raves about the new digital wallet plugin, Unlock.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Joe kicks off the show with a special announcement...a new event called CEX - Creator Economy Expo. Joe is partnering with Brian Clark for this May in-person-only event.
As part of the show, CEX is launching their NFT project called CEX Never Ending Tickets. Only 100 are available.
Robert discusses new research about the growth in advertising, over the last year and into 2022. Is it real or are the numbers skewed?
M&A is taking off in the newspaper industry. But what is a newspaper anyway?
Marriott launches their new NFT program. Utility or gimmick? The boys agree that it's a marketing gimmick.
And cosmetic company Lush kills all social media content production. Good move?
In rants and raves, Joe rants about creating content on every platform and then discusses the state of inflation in the US. Robert rants about the lack of a 360 degree customer view and raves about Hollywood content production.
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Special thanks to Gary Busey for his amazing introduction, to Pamela Muldoon for her sultry voice, and to JK Kalinowski for his design chops.
Welcome to a very special 300th episode of This Old Marketing. Big shout out to the sponsor of this episode, Parse.ly, who stepped up and supported this show when no one else would.
How does this show work?
Joe and Robert are going to take your questions - and we've assembled 10 of the finest and best questions - yeah, pretty much the ones we felt like answering. Some of them came through audio...and some of them came through our hashtag on Twitter...but all of them we assume came with love and affection.
For those ten people who submitted questions: we'll be reaching out after the show to find out how to get you your prizes. As we mentioned, we're giving away a copy of Killing Marketing (either in print or in Kindle version) AND $50 in $TILT Coin.
We've separated the questions into two basic categories: industry trends and questions about us and the show.
INDUSTRY QUESTIONS SEGMENT
QUESTION #1
Our first question comes in two parts... The first part is via the Twitter Hashtag and it's from Dennis Shiao.
On this show for the last 300 episodes, you've advised us forever to not build our content house on rented land. With Web 3.0 now facing us - is it possible that the entire concept of rented land goes away?
The second part comes from email - and is from José Delameilleure.
I am a free lance content writer from Belgium. I work in the niche of B2B IT, and usually in even deeper niches like Identity and Access Management, IoT, Artificial Intelligence,... In these niches, we are usually forced to use 'rented land' like LinkedIn to get our messages out. What can we do to claim our own piece of land and attract visitors to it?
QUESTION #2
Our next question also comes via the Twitter Hashtag and is from Jared Opfer.
What business had the biggest miss in the last 12 months? Who has the biggest opportunity in the next 12 months?
QUESTION #3
Our next question is from our friend Bernie Borges through the Contact Form on our Website.
I'm looking for examples of blockchain solutions for B2B and I don't see them. All the talk about brands planning their NFTs are B2C brands like Disney and Starbucks. What can B2B brands like HubSpot, Oracle and CMI do on the blockchain? Should they mint social tokens? Etc. What's your take?
QUESTION 4
The next question comes from Eddie Naranjo via the contact form on the site.
The question is given the current transition from Web 2 to Web 3 - which business model and tilt would you use to bootstrap a new business for a person who loves Wordpress design, content marketing, affiliate marketing and is really curious about crypto, NFTs and a way to tokenize products or services.
QUESTION 5
Our next question is the last in our industry space from Yen Yee who asked this question via the hashtag on Twitter.
What is the current content marketing technology stack at CMI Content, The Content Advisory and The Tilt?
This week's sponsor: Parse.ly
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How many people on your team actually use Google Analytics every day?
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In one study, a forty person content team only had eight people using Google Analytics frequently. In other words, they weren’t data driven.
Then they switched to Parse.ly. Now, 33 out of 40 people are using Parse.ly to drive results for their business. It’s just that much easier. They’re no longer split between creative types and numbers people—they’re both.
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QUESTION 6
Our question number six comes from Annie Schiffmann and it's our first audio question.
How has the show evolved over 300 episodes. If I looked at episode 99, 199 and 299 how would you say the show has evolved?
QUESTION 7
The Next question is from Esben Johansen and comes via the Twitter Hashtag.
If you could add one thing to your fantastic book Killing Marketing what would it be?
QUESTION 8
The next question is from John Morgan and comes via the Email Contact Form.
Of all the trends that you've covered over the last 8 years, which has been the most surprising, and what has lasted that you didn't think would last?
QUESTION 9
Is another audio question - and it comes from our friend Ian Truscott.
What is your favorite cocktail?
QUESTION 10
Our last question comes from Rebecca and is through the Email Contact Us Form.
As you look out to the future of Content Marketing and Content Creators - what do you guys think you'll be talking about on your 400th episode?
Thanks to all our wonderful listeners for making this possible. We love you.
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In this special Thanksgiving episode, Joe and Robert answer these seven questions:
-
What are we currently reading?
Joe is reading Snow Crash by Neal Stephenson. Robert is reading Unflattening by Nick Sousanis and Blockchain: Bubble or Revolution. -
Most influential book of all time and why?
Joe's influential books are Think and Grow Rich from Napoleon Hill and Stranger in a Strange Land by Robert Heinlein. Robert's are Peter Drucker's Practice of Management, Levitt's Marketing Myopia, Awakening to Your Life's Purpose and The Alchemist. -
If I wrote a new book right now, what would I write about?
Joe would write on the Web 3 Business Model for Content Creators or the sequel to The Will to Die. Robert would write about the wisdom worker. -
Favorite/best TV show of the year.
No contest...Ted Lasso. -
Favorite current gadget.
Joe likes the Ember Heated Coffee Mug and Robert likes Cometeer Coffee. -
Biggest marketing trend of next 12 months.
Joe believes NFTs and the metaverse will be a fad for marketers, but the big trend will be content marketing M&A. Robert believes that powered-by-AI is on the rise. -
Current marketing or content creation pet peeve?
Joe fighting the "do not build your content house on rented land" battle. Robert hates longer than needed blog posts or videos.
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Is Disney going metaverse? Of course they are, but should they at this point? Joe and Robert discuss exactly what Disney needs to do (and, of course, they will be correct).
Miramax is suing Quentin Tarantino over his launch of "Pulp Fiction" NFTs. Joe believes there are major legal landmines here, while Robert believes it's all a marketing stunt.
Speaking of NFTs and marketing stunts, this Industry Dive article goes through what brands are doing now to take advantage of the NFT run. Phase 1 is all stunts and short-sighted marketing. Phase 2 will be all about utility.
Rants and raves include a DAO buying the US Constitution and Netflix's new power rankings.
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With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, what would the New York Times look like tokenized?
Walgreens goes big with content marketing and now has 87 people assigned to the content group. Is it a good strategy or do they need to go bigger?
Joe raves about the ENS token drop and creation of a DAO while Robert raves about what B2B companies need to do to adapt.
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The big news of the week was Facebook's name change to Meta (for metaverse). But was the purpose of it to distract the The Facebook Papers?
Robert says yes, Joe says no, and Nike starts to create IP for Web 3.
In the continued platform wars, Google and Amazon start a war with Roku over search and data.
Joe raves about the Bankless podcast with Chris Dixon (a16z) about Web 3 and mental models, while Robert raves about Apple's publishing cloth.
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Apple's new mobile privacy terms are creating problems for both Snap and Facebook. Twitter showed improvement. Spotify is shining.
eSports and entertainment company FaZe clan is doing a SPAC deal worth about $1 billion dollars US. Joe and Robert believe this type of content and incubator system has legs in the content marketing world.
Disney lowers Disney+ expectations. Can they compete with Netflix?
Rants and raves include a Robert rant - a CB Insights article on brands buying media companies (but not calling it content marketing). Joe raves about NFTs for content creators and Amazon KDP finally offers hardcover books.
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In headline news, former President Donald Trump launches a right-wing social network called TRUTH, and does it inside a SPAC.
Financial services company PayPal sets to acquire Pinterest in what could be the biggest social media deal in over a decade.
And then there's Facebook. For a variety of reasons, Zuckerberg's company is set to rebrand under a new name, supposedly with a new mission around the metaverse. Zuckerland? ZikTok? Zinstagram?
The MarTech Alliance released a new report on the state of marketing technology. Robert breaks down the highlights of the report, and what marketing professionals need to do because of it. Get the report here.
In rants and raves, Robert rants about Advertising Week. Once again, nothing on content marketing. Plus, a four-week rant continues here. Joe raves about this definition of NFTs.
This Old Marketing can be found on Twitter at #ThisOldMarketing.
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Meredith's sale says big things about the future of media. Joe and Robert break down the what and why.
Axios says that the creator economy is failing. Why? Because the platforms aren't giving out enough? Because there are big winners and some losers?
The creator economy is a huge success. Change the perspective a bit and see.
Justin Blau has developed a new NFT marketplace for musicians. Could this be the future business model for content creators?
Rants and raves include a huge rave on the Sugar Factory and a continued rant on the lack of calling the practice content marketing.
Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.
This week, Joe and Robert discuss the outage heard around the world...Facebook. What does it mean for marketers and creators?
At the same time, Facebook is dealing with whistleblower allegations on the Hill.
Well, Facebook's stock tanked and worries surrounded the tech giant.
Could Facebook have planned all this? The answer is, maybe. Joe and Robert discuss a number of Facebook conspiracy theories that actually make some sense (if you are drunk or high), from a PR switcheroo to an attack against SNAP and TikTok.
In other news, Chase buys Zagat...with a Chase credit card.
Rants and raves include an in-depth look at YouTube for creators from MatPat and Playboy's strategy takes a turn.
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In this very special Content Marketing World episode, Joe and Robert break down their 2021 keynote presentations, talking about the opportunities in the creator economy, for content entrepreneurs and for content marketing professionals.
Some strategies discussed include:
- Moving from rented to owned land.
- The opportunity in email.
- Trends in social media.
- Social tokens, NFTs and DAOs.
- Content marketing mission statements and more.
Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.
Ted Lasso win's multiple Emmy's. Let's talk about that for 20 minutes please.
McKinsey launches a new content marketing program targeting (of all things) kids. Does it play?
Sports Illustrated launches a partnership with 888 for a new sports gambling site. Good or bad move?
Is there an opportunity to purchase small, digital communities? Heck yes.
And...Is F* You Pay Me the real deal?
Rants and raves include Chipotle's new content creator program and Robert's rant on marketing measurement.
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Financial and tax services company Intuit ties the knot with Mailchimp, showing clearly that Intuit is trying to corner the SMB audience market.
Opensea, the eBay of NFTs, has an issue with insider trading. Joe and Robert use the time to talk about new NFT projects and what they are good for.
Clubhouse hires a publisher. Robert is still bearish. Joe takes a wait-and-see approach.
And CMO optimism is higher than ever. Are they right?
Rants and raves include a DAO powerpoint rave from Joe, while Robert gushes over a new trust survey.
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Joe and Robert go into deep analysis on Rand Fishkin's latest post on the difficulty of being a web content creator.
Twitter launches a new product, Communities. Robert doesn't like it and Joe thinks Twitter should just buy Discord.
In rants and raves, Robert raves about Matthew Sweezey's First-Party Data chart, while Joe strongly disagrees with Seth Godin's take on NFTs.
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In acquisition news, Mailchimp could be sold to financial services company Intuit for $10 billion. What does this mean for the future of marketing and finance?
The New York Times did a story on Li Jin (from creator economy and passion economy fame). What happens when the audience gains equity access with the content creator?
And...Spotify has started to remove their podcasts from other players while Amazon seeks to dominate digital radio.
In rants and raves, Robert comments about CMO terms and Joe raves about the Savannah Bananas.
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The NSFW sharing site OnlyFans does an about face after outlawing sexual content the previous week. What can content entrepreneurs learn from all this?
Vanity Fair believes that creators are in trouble either way.
Axel Springer buys Politico and Protocol this week, showing that a content site can be created and then sold in less than two years.
And, in maybe the biggest news of the week, Spotify opens up paid subscription options to all U.S. podcasters.
Joe raves about Patreon Jack Conte's presentation on Adjusting Your Package, and rants on The Verge's coverage of Joe Rogan losing influence. Robert rants about CMO influence and raves about the Val Kilmer Documentary.
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A detailed analysis of Red Ventures. The media empire looks like the future of all companies. The boys discuss why.
Future buys most of Dennis Publishing. Yes, the acquisition party continues. Is it time for you to get in on the action?
And the New York Times finally release their Substack killer. But will it actually work?
Robert raves about the T Brand launch of "Soul of Us" and rants about bad data. Joe raves about Hubspot co-founder Dharmesh Shah's interview on "My First Million".
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Breaking news as Salesforce announced the launch of Salesforce+ (of course) in quest to become the Netflix for business content.
Rants and raves include Joe raving about the BABA Summit in Chicago and the power of communities, and Robert rants about headlines that really mean nothing at all.
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The boys kick off the show announcing NFT marketplace OpenSea's big revenue move in the last few weeks. Is Robert coming around the idea? Joe thinks so.
The Gap's Athleta launches AthletaWell, a content marketing loyalty play in the leisureware space. A good move, but an even better move to capture first-party data.
Facebook will show its first movie, while Amazon pools its resources to become one of the biggest media distribution companies in the world.
And digital media adoption overtakes traditional media for the first time, but there is a huge missed opportunity that no one is seeing.
In rants and raves, both Joe and Robert rant about the coverage of the Olympics, while Joe recommends the Olympic coverage from Snoop Dogg.
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Joe and Robert digest the breaking research from The Tilt on the state of the content entrepreneur. What makes them successful? How long does it take to build an audience? How do they make money?
Apple, Google, Microsoft and Facebook all release amazing earnings totally almost $100 billion for the quarter. What's next for these most profitable tech companies?
After finally taking suggestions from Joe and Robert, Netflix launches into physical retail. It's about time.
And Spotify moves to dominate the podcast space. Will it work?
Rants and raves include a shout out to Marketing Dive, YouTuber Miles Beckler, and Dax Shepard breaking down crypto.
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Clubhouse is back. Maybe.
The social audio app is now open to the world, and has gained 10 million new downloads in the past two months. Joe thinks there is a chance. Robert thinks that Clubhouse as a feature only will fail.
Zoom launches On Zoom. Frankly, this could be big, and positions Zoom as a clear leader in the video creation and event space.
Substack is getting into the podcast game...big time. Is this a good move or just clutter?
Everyone is after the 50 million estimated content creators.
In rants and raves, Joe raves about this Patreon interview and is concerned about the WSJ report on TikTok's algo. Robert comments once again on Ad Tech.
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In this episode, Joe and Robert break down the future of NFTs in marketing, lead by Gary Vaynerchuk's partnership with Budweiser.
TikTok's parent ByteDance goes full Amazon B2B by launching BytePlus, the product version of their AI algorithm. Joe and Robert both believe this is going to be the next greatest thing in marketing tech.
Printed books soar, but is the new opportunity really in print magazines?
And finally, the advertising market is booming, but not by the normal players.
In rants and raves, Joe raves about the GQ feature of Jason Sudeikis and rants about Loki. Robert rants about mainstream marketing media talking about marketing spend going down, when they have absolutely no idea they are using the wrong metrics.
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In breaking news, MEL magazine is sold by Dollar Shave Club and will begin again in a few months. Joe and Robert discuss why content entrepreneurs should work on exit planning and marketing directors need to focus on M&A.
Is every company a fintech company? Probably not...but the options for content creators to monetize have never been greater. Joe and Robert discuss all the options.
And here comes TikTok! The Chinese social media platform launched a Cameo competitor, hosted one of the largest live streams ever, and now Instagram is shaking a bit.
In rants and raves, Joe comments on the NIL movement that is just starting, and Robert complains about the fear being caused over the "quitting crisis."
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The boys launch the show discussing the NCAA's new ruling that college players can be compensated for their image and likeness.
While we don't know exactly what will happen, we do know that athletes from every sport will be developing out their audience-building strategies as of yesterday.
In other news, experiential events are on the rise (of course), but are brands throwing out the digital bathwater and missing a huge opportunity?
And Buzzfeed finally gets to go public through a SPAC. What's next? About 1,000 M&A deals.
Roberts rants about Google's play with cookies, and raves about Budweiser's new commercial. Joe raves about the Amazon/Wondery purchase of the Smartless podcast.
This week's podcast sponsor is MarcomGather.
With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]
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The Information estimates that last year's creator economy take is about $2 billion dollars. Does it have room to run?
CNBC and The Drum cover content marketing like it's a brand new thing, while American Express ditches their Departures print magazine for the web's greener pastures.
And podcasts continue to go big, now accounting for over $1 billion in advertising revenues.
Rants and raves include Drew Barrymore's new print magazine and Cristiano Ronaldo's spat with Coca-Cola.
This week's podcast sponsor is MarcomGather.
With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]
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After more than 50 years, American Airlines decided to shutter its print magazine American Way. Good decision? Not a chance. Based on data? Probably not.
Americans have hit fatigue status when it comes to Video on Demand (VOD). Is this a short-term blip or will things continue to heat up?
Spotify launched its Clubhouse-competitor Greenroom this week. The boys discuss who will win the social audio wars.
And finally, Netflix launched a merchandise home on the web. The problem is it doesn't really sell anything.
Rants and raves include Link-in-Bio startups, which really isn't a thing and how big tech is taking over the creator economy.
This week's podcast sponsor is MarcomGather.
With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]
Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.
Apple unveiled their new privacy policy this week. Among the features is an ability not to track open rates in email newsletters. The boys think this is bad for ecommerce and advertising and good for long-form email newsletters.
Facebook announced their Substack killer, called Bulletin, in their fight to slowly manipulate more content creators to the platform.
And of all the new products Twitter has announced, the first one to launch is Twitter Blue, a program that will do not one bit of good for anyone (not that we're opinionated or anything).
Rants and raves include a rant from Joe on Facebook's new watch. Robert raves on Bo Burnham's new Netflix show, called Inside.
This week's podcast sponsor is MarcomGather.
With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]
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In this episode, Joe and Robert start by dissecting the employment move back to offices. Is this a meaningless blip or will marketing and content creation be altered forever?
Is the future of media podcasts and newsletters? Axios sure thinks so. While it's an amazing and growing model, both Joe and Robert feel there is an opportunity to zag.
Discord does a rebranding. Is there a new CMO or will there be a buyout? The boys think both.
And Donald J. Trump announces that his blog will die and he'll move back to social media. From rented land to rented land? Not the best media strategy.
In rants and raves, Robert raves about the Salesforce 360 movement, while Joe comments on Google knowledge panels.
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Decentralized publishing is starting to become "a thing" with the launch of Mirror.xyz, a site for writers built on top of a crypto economy.
And yes, creator coins are a thing. The tokenization of everything is happening and content creators sit at the center.
Twitter is on the move, finally getting back to the blue verification mark (get yours now). But in bigger news, Twitter is testing out its Super Followers program, which may very well be a game changer.
And are celebrity podcasts really that bad? The short answer? Yes.
In rants and raves, Robert comments on John Oliver's latest on sponsored content, while Joe passes on the sad news of another social media platform killing.
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At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out?
And then, there's TheSkimm, which is going shopping for a buyer that is NOT a media company.
Big launch week for Pinterest, which adds a live event component, and Twitter, which doesn't quite get their subscription program right.
And finally, is everything turning into paid subscription?
Rants and raves includes Joe's rave about Coinbase's media house launch, while Robert rants about how some companies are out to destroy our reputations and that AI isn't quite there yet.
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Social audio company Clubhouse finally launches in Android, but faces an uphill climb around moderation and trolls.
Hubspot makes a brilliant move in starting a podcast network. Could it be a glorified sponsorship package? Possibly. But it's still brilliant.
And we finally know why YouTube has been fiddling with their short-form video advertising...they are launching a $100 million dollar creator fund for short-form video creators. There you go.
And yes, social media platforms are starting to look the same. Who could be the winner? The boys think Twitch.
Joe's commentary includes book publishers working to establish direct-reader relationships. Robert rants about making a big deal about CMO term length, and raves about Signal's outing of Facebook.
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Verizon changes course again by selling off AOL and Yahoo to Apollo. Joe and Robert think they'll purchase both back for more at a later date.
Rumors are swirling that Netflix may buy Discovery. Smart move considering how much Netflix is paying for original content these days.
And we've seen the future and it is Food52 with their purchase of Dansk.
Twitter Spaces moves aggressively into Clubhouse's turf, but Joe thinks the online event business should be shaking right now. Robert still can't get a Spaces invite though.
And of course, the boys argue about NFTs, including Kevin Smith's NFT sale of his upcoming movie and Gary Vee's NFT launch that includes a super conference. You know what they say about the first through the wall? They get bloody!
Raves include content's role moving to the CMO, and how SMS/texting might actually be a solid content distribution choice with examples from Taika and Great Jones.
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In this week's news, Neutrogena and Old Spice release the details on the creation of their internal brand studios. Is this Marriott all over again or something different? The answer is in promotion and audience building.
More acquisitions are in the works, as friend of #ThisOldMarketing Jay Acunzo sells his podcast. Are more to come?
Investors are getting into the content creation game by purchasing equity in shows and enewsletters, but is this good for creators?
And Robert (again) asks, is Clubhouse dead? Robert says yes while Joe thinks the jury is still out.
Rants and raves include Robert's Adobe rave (and big opportunity) while Joe rants about rented land and YouTube.
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Is the biggest part of a paid advertising budget with influencers now? The boys think not.
Science seems to think that the web can survive without advertising. If so, there are huge opportunities for ungated media sites. And...it really doesn't matter what browser you advertise on.
In social audio news, Discord launches their own Clubhouse. So will Facebook. And with Microsoft not buying Discord, who will?
Breaking news: Apple will offer revamped podcast subscriptions and help drive podcaster revenue. Good? Probably not for the creator middle class.
In rants and raves, Robert comments about Apple's big iOS launch, while Joe talks about being indispensable. In M&A news, the Seven Lakes Insider sells to The Pilot newspaper.
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DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies.
The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate social media but are addicted to it.
The boys also discuss a rather lengthy article about the staying power of Clubhouse. Can the thrill continue?
And mostly rants this week. Joe rants about YouTube's creator newsletter while Robert rants about IBM's new spinoff and P&G's Chinese data mystery.
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Well, there's a new Facebook data leak, and Facebook is blaming users instead of taking responsibility. The good news? Facebook is updating their feeds so you can have more of what you want. Will it matter? Probably not.
Clubhouse, the social audio unicorn, is now speculated at being worth $4 billion dollars. Robert thinks less. Joe thinks more.
Clubhouse is also adding creator payment options. Robert is still not happy.
Joe raves about Topps Trading Cards announcement that they are going public via SPAC, while Robert slams on The Drum for possibly the worst article ever written.
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I know, it's hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea.
The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their own version of Clubhouse.
And guess what? Medium is pivoting again. This time, they are looking at a Substack model.
Rants and raves include a rant from Joe about Substack's $650 million valuation, while Robert rants about marketers only focusing on numbers.
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Bid on the first This Old Marketing NFT - Episode #1 now...proceeds going to charity.
In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is "ouch."
Roku continues its Quibi-filled dominance by announcing a marketing services group that might actually work.
The New York Times puts down its virtual foot on reporter side gigs. The boys wonder how that happened.
And finally, MEL magazine from Dollar Shave Club goes belly up...but can you actually sell a custom magazine? I guess we will find out.
In rants and raves, Joe raves about Microsoft's decision to buy Discord, while Robert comments on NBC's new platform, NewsPassID and how the big three continue to steal almost all advertising dollars.
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The Oscars are back and guess what? Netflix absolutely crushed it (and yes, we called it years ago).
Facebook is launched a new creator model for writers and journalists that is truly seductive, and will work for inhibiting creators from developing out their own platforms.
In NFT land, Charmin has developed an NFT(P) that is sure to kill the entire NFT market (kill as in bad, not good).
In rants and raves, Joe raves about Google's career certificate program launch while Robert rants about AT&T and net neutrality.
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After a royal analysis courtesy of Robert, the boys dissect Disney's subscription program as they hit over 100 million paid subscribers worldwide.
The conversation pivots to NFTs (non-fungible tokens), as they discuss Seth Godin's latest blog post about the negatives of NFTs. Robert sides with Seth. Joe thinks Robert should take a ride to the old folks home. Regardless, creator business models are changing.
Oh, and as the conversation was happening, Beeple sold his NFT for over $60 million dollars.
Robert raves about Zapier buying Makerpad and rants about IAB's new plans. Joe rants and raves about event companies divesting their media properties.
This week's sponsor: accessiBe
accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action.
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To kick off the show, Joe and Robert detail their "advanced" Clubhouse experience (likes and dislikes) and why it may have legs.
And did you check out the Tom Cruise deepfakes?
Roku buys Nielsen's Advanced Video property, and increases its chances to corner the personalized TV advertising market.
Axios details the ever-increasing amount of gambling properties getting into the content marketing game.
Twitter does a Twitch and plans to launch a "Super Follows" program, which will most likely integrate into Twitter Spaces.
And finally, Facebook launches a huge ad campaign against Apple's privacy restrictions. Can anyone say Philip Morris?
In rants and raves, Joe discusses Wall Street Bets move to decentralization and Kings of Leon's new NFT while Robert rants about Google's privacy bomb.
This week's sponsor: Exceed.ai
It is a known, and sad, fact that SaaS companies spend a not-so-small fortune on lead gen. CRMs are clogged with leads that, truth be told, get very little attention, usually in the form of nurture automation, a.k.a. pre-defined email sequence. The result? Few leads are converted and qualified into SQLs. Money spent goes to waste as sales team don’t have the capacity to properly qualify leads resulting in cold to lukewarm leads being pushed to sales calls just to ‘fill in the quota’, so to speak. This time, it’s time that’s wasted. You know where this is going… there must be a better way... Enter Exceed, intelligent AI that autonomously and automatically nurtures and qualifies leads. Exceed digs into your CRM and starts engaging leads in two-way conversations via email, website chat and text messages. The interactions are wholly conversational and personalized based on user and historical data. Once the AI qualifies a lead it independently books a sales call with the relevant sales rep and – immediately – goes back to qualifying more leads.
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Catch past episodes show notes at ThisOldMarketing.site.
In headline news, Facebook makes a deal with the Aussie press, doing exactly what we said they would do last week. At the same time, Facebook commits to $1 billion for the news industry. A generous gift or more of the same from Facebook?
Macy's media network is taking off to a tune of more than $35 million. Can their business model be saved? Robert and Joe believe the opportunities are great in number.
Print is back again, while the great ad tech consolidation is upon us.
Rants and raves include social money creator tokens from an Oregon-based band and the worldwide web is ending as we know it.
This week's sponsor: accessiBe
accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action.
Get an accessibility test on your website here.
Catch past episodes show notes at ThisOldMarketing.site.
This week Joe and Robert cover the big news that, after the passage of a media bargaining law, Facebook bans all media companies from its app. Shock abounds, with a number of sites that are "not" media companies being affected.
YouTube tries to be more like TikTok and Snap and launches a number of "short-video" strategies.
And news from the passion economy with the launch of Li Jin's Atelier Ventures, a $13 million fund to support content creators and content creator tech.
Rants and raves include Joe's take on non-fungible tokens (NFTs) and Robert's commentary on how tech companies are taking over higher education.
This week's sponsor: accessiBe
accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action.
Get an accessibility test on your website here.
Catch past episodes show notes at ThisOldMarketing.site.
It's our annual "rip apart the Super Bowl ads" show, which may not mean much since viewership sank to a 15-year low.
Twitter announced stellar earnings, including a possible subscription plan roll out. In addition, Twitter is getting aggressive with Spaces (their Clubhouse competitor). Facebook's getting into the mix as well. How much time does Clubhouse have? Will it survive?
Niche media companies (like Allrecipes) are all the rage. Even the New York Times is launching a newsletter for kids.
Rants and raves include how New York Times is doubling down on its email newsletter model, while the Atlantic and Salesforce partner on a Black-history project.
Catch past episodes show notes at ThisOldMarketing.site.
Twitter was abuzz this week when Hubspot announced their purchase of newsletter/small-business media company the Hustle. Terms of the deal were not disclosed. That said, everyone is very happy (except tech companies and traditional media).
Clubhouse, now worth a billion dollars, says it's getting into the subscription game. Good idea? Maybe...but a better idea for Twitter.
The boys go in-depth on the future of social audio. Joe is high on the idea...Robert is meh at best.
Rants and raves includes Tim Cook's war on Facebook and how the Columbia Journalism Review is uber bias.
Catch past episodes show notes at ThisOldMarketing.site.
The big news of the week was Twitter buying Revue, a Substack competitor that launches Twitter into the subscription business.
What could save or kill the media business? SPACs! Media SPACs are off to a roaring start for 2021, with no end in sight.
Rolling Stone does a Forbes and starts a pay-to-play "culture" council, further destroying the once-great media brand, while Clubhouse becomes a Unicorn and is the big social media craze of the year (so far).
Rants and raves include Robert's rave about a Google Analytics competitor while Joe raves about wallstreetbets taking on Wall Street.
Catch past episodes show notes at ThisOldMarketing.site.
Forbes announced the launch of their own version of Substack, a paid newsletter program driven by independent writers.
As the war for content creators heats up, rumors swell around Apple launching a podcast-plus subscription program to compete with Spotify for exclusive (and walled off) audio content.
And as the fight for creators continues, media companies begin to decide who owns the RSS feed as media consumption hits over 70 hours per week in the United States.
Robert rants about a Martech announcement that means absolutely nothing, while Joe raves about Disney's acquisition strategy and Netflix investing $20 billion in content.
Catch past episodes show notes at ThisOldMarketing.site.
This week on This Old Marketing, Joe and Robert cover Amazon taking down Parler. Does it tell us anything about free speech?
And, while that was happening, someone scraped all Parler's data.
The run on music archives continues, with OneRepublic's Ryan Tedder getting a boat load of cash for songs we've never heard.
How does the media rebound? By becoming human again of course.
Axios launched a 10k subscription product to help brands communicate better internally. They may not have priced it high enough.
And as a cake topper, over 1,000 brands unknowingly ran ads against articles promoting conspiracy theories. We are shocked.
In rants and raves, Joe raves about Mr Beast's origin story, while Robert gushes over Edelman's Trust Barometer.
Catch past episodes show notes at ThisOldMarketing.site.
In episode 253 of This Old Marketing, Joe and Robert kick off the show with Roku's possible purchase of Quibi content (yes, that Quibi). Roku, whose stock has appreciated over 1,000 percent in just a few years, is taking its playbook directly from the Netflix content model.
There is a podcasting gold rush and it looks like it may turn out to be a two-company party (Amazon vs. Spotify). But the opportunity isn't just podcasting, but all audio content. 2021 may be the year of text to audio.
Media and content purchases went crazy this week, with MARQUE buying Closet Full of Cash, Sykes buying The Penny Hoarder, and Wyndham Destinations buying Travel + Leisure. Is this just the start? Uh...short answer is yes.
Rants and raves include a movement from monthly to quarterly subscriptions and Joe's call for another look at print media. Robert discusses the implications of the new Clubhouse social media app and the case for two spaces after a period.
This week's sponsor: CXL Institute
Catch past episodes and episode show notes at ThisOldMarketing.site.
This Old Marketing will never be the same. This episode is taken over by Jay Acunzo, who goes inside how the podcast is made, including the early days, the process and the minimal success (and major failures) of Pulizzi and Rose.
Special thanks to Jay for spending one agonizing hour with This Old Marketing. Find Jay at 3 Clips with Jay Acunzo (podcasters take you inside their best work) and Growable Shows -- Jay's course on show development and growth for marketers.
Subscribe at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
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In this episode, the FTC sues Facebook for illegal monopolization. Thanks Captain Obvious!
For decades, as newspapers declined, local news suffered. The University of Kansas found a solution, but Joe and Robert feel corporate dollars could be the real savior.
KFC launches a Lifetime mini-movie starring Mario Lopez. Joe and Robert simply can't wait to see it.
Substack is on fire! More and more journalists and reporters are flocking to the email subscription platform. Is this a good thing?
A 2020 "year in review" finds that audio wins, paid subscription busted out, and email remains the first-party data champ.
Robert raves about Bob Dylan's $300 million dollar content sale and comments on Frameworks and Flywheels. Joe rants about Polska Press being purchased by an organization owned by the state.
This Week's Sponsor: Content Marketing University
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In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues, including how some brands like Oreo and Snickers are having fun with Twitter's "disputed claims."
In addition, the boys spend plenty of time talking about how "the vid" has accelerated major changes in content marketing and e-commerce media.
This Week's Sponsor: Content Marketing University
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Morning Brew sells its email subscription juggernaut for $75 million, building the email newsletter model for all the follow.
The New York Times digital subscription business goes boom boom, while text-to-speech is the next big thing you've never "heard" of.
And Beyonce decides to form a huge content partnership with Peloton instead of being interviewed on the This Old Marketing podcast.
Robert raves about Philip Kotler's new blog and Adobe acquiring WorkFront. Joe raves about Netflix starting a programmed channel and how Twitch is not just for gamers anymore.
This week's sponsor: Content Marketing World (on demand)
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Yes, the big marketing predictions episode if finally here.
Joe and Robert answer:
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What will happen to the martech industry?
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What big names will be bought and sold in 2021?
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Who wins in content marketing...and who loses?
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What does the future of in-person events look like?
And don't worry...they cover the news as well...with a (probably final) Quibi update, as well as a great case study from The Dodo.
This week's sponsor: Content Marketing World (on demand)
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The boys kick off the show with highlights from the just finished Content Marketing World 2020.
The streaming wars have begun. Disney has committed to it. Amazon and Apple are dabbling in it. But Netflix owns it. An AMC purchase (who might run out of cash by the end of the year) could be how it levels up.
In other news, Facebook is the most distrusted social media platform (go figure), and Yelp adds a new "racist behavior exists here" component (which could be good but could also go wildly wrong).
Robert has a new Quibi update (it's not good for Quibi) and raves (and rants) about Kraft's new commercial.
Joe raves about Amazon's new print catalog and believes Juggernaut has it figured out when it comes to email newsletters.
This week's sponsor: Content Marketing World (on demand)
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In this very special episode, Joe and Robert talk about Content Marketing World's 10 year anniversary, the changes in content marketing, and what should happen to the industry.
News stories include TikTok's sale. Will it go through and when will that be? In addition, it looks like Google is going to bail out the entire publishing industry.
And, of course, the boys discuss who is going to win the Cowboys/Browns game and what's on the line.
This week's sponsor: Content Marketing World
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The TikTok/Oracle deal comes under scrutiny, but both Joe and Robert think the deal with absolutely go through, especially while TikTok's numbers continue to grow.
Facebook is getting in the email marketing business. Will they buy a business or consumer-side email marketing company, or go organic?
The Taboola/Outbrain deal is off the table. The boys discuss why this happened and what's the future for the tech.
And why are Google results always so old? Ryan Law discusses why businesses need to look at the second-mover advantage of search results.
In rants and raves, Joe applauds the new Accidentally Wes Anderson book, while Robert laments zero-party data.
This week's sponsor: Content Marketing World
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Facebook makes an announcement about curbing political ads, but still has a major problem with false organic content, as Russia again infiltrates the site.
LEGO leverages user-generated content as new product development, while CVS launches a new media network.
In rants and raves, Adweek buys Target Marketing and Publishing Executive, Facebook's CMO resigns to create more diversity, and Mattress Firm launches Sleep.com.
This week's sponsor: Content Marketing World
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Major media companies from around the United States are divesting their real estate properties to right-size their business models. Washington Post pushes forward into native advertising territory as traditional advertising falters. Audio is even bigger than we thought it would be, while creators at TikTok don't understand that they built their homes on rented land, and are now searching for a way out.
In rants and raves, Joe raves about Twinsthenewtrend and their viral video (and video strategy) behind "In the Air Tonight" by Phil Collins. Robert applauds High Times for buying up dispensaries in California (another Content Inc. model).
This week's sponsor: Content Marketing World
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First, watch the Nike ad if you haven't. Required watching.
TikTok was in the news this week, with a crazy deal in progress with Microsoft.
In other news, Industry Dive purchased Newscred's content marketing studio business, while Digiday finds that branded content and native advertising spending is on a downward trend. Freightwaves media business has taken off and Buzzfeed now sells products (of course they do).
Robert has another Quibi update and comments on Tom Goodwin's firing from Publicis. Joe loves the launch of The 19th, and comments about the closing of Folio: magazine.
This week's sponsor: Content Marketing World
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While Coca-Cola begins killing zombie brands in favor of old standbys, companies like The New York Times are diversifying like crazy. Who's right?
Carnage is hitting digital media during the pandemic, affecting publishers just when they started to turn the corner, while content marketing, according to ANA research, is beginning to boom.
Joe raves about Prof G's podcast with Adam Alter on recombination. Robert raves on Calm's new meditation app, and comments about Google's new cookie policy.
This week's sponsor: ContentTECH Summit
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Facebook was under fire this week for possibly spreading hate speech and misinformation (what's new?). Some people think Zuckerberg should be out.
At the same time, TikTok may possibly be forced out of the United States as concern of Chinese data tampering persists.
In other news, Lululemon buys Mirror in a content/technology deal that seemed almost too cheap to pass up.
And when did Substack get so big? Could it be the next bubble?
Rants and raves include a #Quibi update (doesn't look good) with Project M buying The Hard Times and Queen teaches about audience development.
This week's sponsor: ContentTECH Summit
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Almost all physical events are canceled for 2020. This means there will be a lot of innovation in the virtual events space. This also means a huge opportunity for a large tech brand to become the Netflix for business video content.
The Girl Scouts are launching a new content brand called CircleAround. Both Joe and Robert love the idea, but the plan has some major flaws.
Some publisher content studios are set up to fail, while Facebook faces a serious boycott to its services.
In rants and raves, Robert's Quibi update...plus a rave about Apple's privacy policy. Joe has a commentary on how he almost gave up on his not-for-profit foundation (but didn't).
This week's sponsor: ContentTECH Summit
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Continuing the acquisition movement, Adweek was purchased by Shamrock Capital Advisors. More to come? The boys will answer.
Microsoft lays of 50 journalists, instead opting to use "computer robots." Robert reviews what journalists need to do now to protect their jobs.
And Nic Carter from Coindesk details a fascinating take on perhaps, in the future, you'll be able to lay claim to your social media profile.
Robert provides a valuable Quibi update and rants on yet another AdAge article. Joe spends his time remembering the great Don Schultz, may he rest in peace.
This week's sponsor: ContentTECH Summit
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Media company Team Whistle buys production company/agency Tiny Horse, further showing that revenue diversification is king in media and content marketing today.
Joe Rogan signs with Spotify and Joe and Robert chiming in on who is the real winner.
The White House is putting the smackdown on Twitter and social media regarding Twitter's labeling of the President's tweets, while Zuckerberg keeps making the wrong decisions for Facebook.
Joe raves about Prof G's podcast with Sam Harris regarding the destruction of the advertising model and rants about how TV advertisers can't keep an agreement. Robert has a Quibi update, comments about Google's news initiative with McClatchy and raves about a roofing company doing the weather.
This week's sponsor: Content Marketing Awards
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The New York Times reports that big tech such as Facebook and Google should pay media companies reparations for lost revenue. Joe and Robert think differently. The media business continues to kill itself due to a short-sighted revenue strategy.
In other news, the Financial Times launches a mix group for subscription but doesn't invite any product brands, while thought leadership is everything.
Robert's rants and raves include a Quibi update and that new marketing really isn't new, while Joe discusses an interview with the IAB and the new Riot Games Launch.
Sponsor: CMI's Demand Generation Summit May 19-20
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What do marketers do while we wait for a turnaround?
Cosmo magazine details a number of key content marketing tactics that should be used by every enterprise, while Orbit Media offers 26 marketing ideas you could use now to get your house in order.
Vayner Media continues an acquisition trend and there is a sale on Facebook ads.
#ThisOldMarketing raves include a Quibi update, unique partnerships, and a rant on virtual college tours.
Today's sponsor: Content Marketing Awards. Deadline for entry is 5/29.
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In this episode of #ThisOldMarketing, Robert and Joe discuss why marketers need to aggressively invest in marketing now and not cut back.
In other news, Joe Biden and team (finally) launch an enewsletter and podcast program, while a few airlines announce the suspension of their print onboard magazines in response to the coronavirus.
Then the boys spend many fruitless minutes discussing the launch of new content platform Quibi and what that means for humankind.
In rants and raves, Robert raves about the opportunity in everything and Some Good News with John Krasinski, while Joe discusses the rather large opportunity in print media.
Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30.
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In this episode of #ThisOldMarketing, Joe and Robert discuss how the coronavirus COVID-19 is impacting media companies, specifically local media. Frankly, can they survive? What will be the model that replaces them?
In other news, what can enterprise brands learn from the marketing of YouTube sensation Jo-Jo Siwa? Media and brand publishing partnerships are all the rage, while the CMO of Anheuser-Busch goes full content marketing.
In rants and raves, Joe raves about the National Cowboy & Western Heritage Museum and Robert comments on consumer trust in digital marketing.
Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30.
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A special episode of #ThisOldMarketing.
In this episode, Joe and Robert discuss some big opportunities for marketers, especially in the acquisition space.
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Joe and Robert discuss a corona virus (COVID-19) week of news in marketing, trying to make sense of what's next.
Corona virus coverage gives major publishers a huge lift in traffic, bringing in pay-wall and advertising questions.
In other news, a strange report claimed that now is the time for Apple to buy Disney. Of course, Robert is against, while Joe is the biggest cheerleader for the deal.
Facebook had all sorts of issues with its AI-powered SPAM engine, while Ford completely changes it's advertising campaigns in response to COVID-19. Finally, the boys discuss why now may be the greatest moment ever for content marketing.
In rants and raves, Joe comments about how now is a truly defining moment for marketing, while Robert discusses the future and opportunity in virtual events.
Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30.
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A special episode of #ThisOldMarketing.
In this episode, Joe and Robert discuss the new reality in front of marketers and what we, as marketers, need to be focusing on today.
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For episode #229 of #ThisOldMarketing, Joe and Robert lead off with a worthy rant on AdAge's addition of a "content marketing" awards category, which really isn't content marketing at all.
Both Mailchimp and Salesforce purchase media properties, further proving that the boys' prediction from the past is coming true - corporate brands are and will continue to buy traditional media assets.
In other news, former 49ers quarterback Colin Kaepernick launches his one publishing venture. The jury is out on whether this is actually a real thing or not.
In rants and raves, Robert rants about the flawed research on the coronavirus that is affecting Corona beer, while Joe raves about Jonah Berger's "The Catalyst" and rants about Audible production.
Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.
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This episode is sponsored by ContentTECH Summit.
In episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King's new "moldy burger" campaign.
Facebook hires Reuters to do fact checking, and the boys argue about the real strategy behind the move.
More and more "advertisers" are buying media companies and one article gives a detailed history of the missed opportunity (by both marketers and media companies).
Catalogs are back again, while the Peloton "wife" commercial didn't hurt business like so many prognosticators thought.
In rants and raves, Robert details why IKEA keeps winning and shares an important New York Times article on the importance of Journalism. Joe shares new research on the "State of Writing" and its impact on all marketers and communicators.
Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.
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This episode is sponsored by ContentTECH Summit.
On episode #227 of PNR's This Old Marketing, Joe and Robert dissect the best and worst super bowl ads of 2020.
In other news, the creation of less content is actually a winning strategy of successful online publishers, while Warren Buffett leaves the newspaper media industry...or does he?
There were a slew of M&A deals over the past few weeks, including Barstool Sports and Spotify gobbling up "The Ringer."
In rants and raves, Joe raves about Ray Dalio's Principles, and shares one of the oldest content marketing examples ever. Robert raves about John Kotter's A Sense of Urgency and discusses the future of content activism.
Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.
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This episode is sponsored by ContentTECH Summit.
In episode 226 of #ThisOldMarketing, Joe and Robert dissect an intriguing report by the World Economic Forum on the future of jobs. In it, the WEF predict that sales, marketing and content jobs will be among the most plentiful.
In other news, the death of the cookie (as declared by Google) is big news for advertisers, publishers and content marketers. Who will win? (Joe and Robert tell you)
Finally, the boys break down the success of new media companies turning profitable, and what marketers can learn.
In rants and raves, Joe raves about the Unauthorized Biography Series and Loserthink by Scott Adams. Robert then talks in detail about the life and death of Clayton Christensen.
Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.
Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.
Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
This episode is sponsored by ContentTECH Summit.
In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a "move" away from smartphone usage will hurt digital ads (uh, not really).
Facebook says it will ban artificial intelligence "deepfakes," but will it make a difference since Facebook isn't changing its policy on cheapfakes or shallowfakes?
The annual Consumer Electronics Show (CES) happened last week. Joe and Robert discuss some of the main questions from the CES show.
And finally, Coca-Cola reverted back to having the CMO role. Robert is happy, but Joe thinks it's all show and no bite.
In rants and raves, Joe covers an ANA article about B2B Content Marketing while Robert raves about Buzzfeed's new business model.
Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.
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This episode is sponsored by ContentTECH Summit.
Yes! It's the annual #ThisOldMarketing predictions episode.
This year, Robert and Joe bring you eight amazing and infallible marketing predictions that are sure to be wrong (but fun nonetheless).
This year's marketing predictions include:
- Less Content and Simplicity to Drive Marketing Strategy in 2020 (Joe).
- Brand Journalism (or Content Marketing) is pushed forward by Social Corporate Responsibility (SCR) efforts (Robert).
- The drop in print has stopped. 2020 will see the resurgence of print media led by enterprise brands (Joe). Support article on print books here.
- Ad Tech takes a crippling hit in 2020 (Robert).
- Microsoft will launch their own "Disney+" for business-to-business markets (Joe).
- AppleTV Plus will die (Joe, but Robert disagrees).
- Deepfakes take over the 2020 election process (Joe).
- Big agencies start to break up after large consolidation run (Robert).
Robert's Rave - Brand-backed media gets another look.
Joe's Rave - Essentialism by Greg McKeown
Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.
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This episode is sponsored by ContentTECH Summit.
In this episode #223 of #ThisOldMarketing, Joe and Robert go inside Peloton...discussing the ad, the aftermath and what might happen to the brand in the future. Robert believes many mistakes were made, but the public's reaction was a pure over-reaction. Joe thinks that we can't judge the outcome until the next quarter's results are in.
In other news, the boys dissect the #SubscribeSunday program from Boston Globe, and how brands can use both an "event" and a collaborative effort to launch and grow content marketing initiatives.
Finally, Joe and Robert discuss the huge opportunities and challenges for brands who want to acquire distressed media assets.
In rants and raves, Joe raves about Straight No Chaser while Robert rants on California's upcoming privacy law (CCPA), with a helpful infographic from Ruth Carter on how to comply with CCPA.
Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.
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Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
This episode is sponsored by ContentTECH Summit.
In this very special #222 bonus episode of This Old Marketing, Joe and Robert take requests from Twitter. What could go wrong?
Alberto Gomez (@albermoire) asked Joe and Robert about their biggest failures. Since the boys only had an hour, they decided to cover just a few of the many, many failures in their young lives.
Doug Kessler (@DougKessler) asked about "what's next?" Joe covered voice and print. Robert covered drastic changes in governance. Both discussed the evolution of social media, with particular focus on Sacha Baron Cohen's recent ADL speech.
In rants and raves, Joe ranted about YouTube's FTC compliance system, while Robert discussed gratitude.
Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.
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This episode is sponsored by ContentTECH Summit.
In episode 221 of #ThisOldMarketing, Joe and Robert unpack Disney's launch of Disney+, including first-day tech issues, adding 10 million users, and a huge stock market push to record levels.
Further into the show, Robert unpacks the current marketing bubble: online advertising (H/T @karlyeh721), and how everything can be proven to work if you only use part of the data. Joe continues on into social media news: Facebook is found to be "secretly" using the iPhone camera while their app is open and Instagram announces they won't be showing the like count on posts any longer.
In rants and raves, Joe raves about His Dark Materials amazing usage of outdoor media and provides comment on how Generation Z might save print. Robert rants about Sharethrough's EU office closing and provides commentary on Nielsen's company split.
Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.
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This episode is sponsored by ContentTECH Summit.
In episode 220 of #ThisOldMarketing, Joe and Robert discuss the bold move by Twitter, who announced they will remove political ads from their platform in a few weeks. Robert believes this was a good call, and that Twitter may not resume service in that area. Joe believes that Twitter completely dropped the ball, and they will resume service (and charge a premium) in a few months. Both believe the move was done primarily for public relations purposes.
In other news, Google buys wearables-maker Fitbit, and also looks at acquiring TikTok rival Firework. Joe and Robert also review Orbit Media's latest research on blogging, and what really works in textual media today.
In rants and raves, Joe applauds Elon University's approach to the Common App, while Robert rants about the talk around the demise of the CMO, and raves about how GDPR-compliant companies are winning (h/t @thanybethanybe).
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This episode is sponsored by CMI's Agency Masterclass in NYC.
In episode 219 of #ThisOldMarketing, Joe and Robert start by discussing the controversy surrounding the NBA and China. Was the NBA correct in how they dealt with an employee tweet (we say no)? How should a large global brand deal with employee social media?
Other news was dominated by government regulations. First, the boys unpack California Assembly Bill 5 (AB5) and what it means for hiring freelance content creators. Second, Joe and Robert discuss California's Privacy Act, which seems to be the start of how dozens of states are dealing with online privacy concerns...and...are the new regulations good or bad news for marketers and content creators?
Robert's raves include TCG buying a majority stake in Food52 and Airbnb buying Atlas Obscura. Joe's raves include Barstool Sports generating over $1 million selling vodka and his experience in New Orleans at three particular establishments that all marketers can learn from.
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This episode is sponsored by CMI's Demand Generation Summit.
Episode #218 of #ThisOldMarketing focuses on the death of advertising. Is it really a thing? Or perhaps an evolution to a new form and function? What would a future with no advertising look like?
In other news, the Washington Post begins licensing its Content Management System to large brands, paving the way for Jeff Bezos's (Amazon's) dominance over yet another category.
An important stat: 49% of Google searches end up in zero clicks, and Google's strategy will only end up increasing this number. Could search engine optimization die along with advertising?
Raves include how Red Bull Media House started and rants include web contact forms, while Robert goes into detail on the failure of written-content projects from brands.
Subscribe to PNR: This Old Marketing at Apple Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
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This episode is sponsored by CMI's Demand Generation Summit.
In episode #217 of #ThisOldMarketing, Joe and Robert first discuss Disney CEO Bob Iger's statement that if Steve Jobs were still alive, Apple and Disney would be one company.
Let's all just pause right to ponder that possibility.
Then the boys dissect the new Recur network from ProfitWell...discussing the good, the bad and the ugly. Is it smart to launch 12 shows at the same time or should ProfitWell do one thing great and move on to the next one?
In other news, Joe unpacks how Twitch.tv (owned by Amazon) took over streaming legend Ninja's platform without asking, "accidentally" showing porn. After that, 2012 called and wanted it's "Marriott is now a media company" article back (Robert points out everything wrong and right about this article).
In rants and raves, Joe is disgusted about Audible and how it's impossible to just launch an audiobook only, and applauds Freightwaves, an amazing content marketing example.
Robert raves Hasbro's purchase of Death Row Records and rants about IKEA's Slow TV.
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This episode is sponsored by Content Marketing University. Use code PNR100 to save $100 off enrollment.
In episode 216 of #ThisOldMarketing, Joe and Robert discuss the trend that more and more searches on mobile and desktop end without a click. In the future will the website, as we know it, cease to exist?
In other news, the boys elaborate on how audio content and podcasts still may be the best opportunity for building audiences, while both share their take on Google's new privacy stance and why it doesn't help any individual or company except for Google.
Rants and raves include a take on Cleveland Clinic's blog revenue strategy and, of course, a long discussion about Popeye's new chicken sandwich.
Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
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This episode is sponsored by Content Marketing University. Use code PNR100 to save $100 off enrollment.
In episode 215 of #ThisOldMarketing, Joe and Robert discuss Twitter's decision to ban "state-run" media and how this will, effectively, lead to a huge change in how content is published on social media. Social media sites, like Facebook and YouTube, know their biggest liability is the created content on their platform. We are just now seeing the beginning days of the end of social media as we know it.
In other news, Tumblr sells for $3 million (down from $1.1 billion), marketing research shows that marketers think pretty highly of themselves, and Amazon's publishing juggernaut is even bigger than you think.
In rants and raves, Joe discovers that "fake news" is rampant in Amazon's books and nobody knows it, while Robert reviews an article that takes #ThisOldMarketing episode 214 to task on brands buying newspapers and the death of journalism.
Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
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This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.
In episode 214 of #ThisOldMarketing, Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties.
Procter & Gamble (P&G) is growing like crazy but spending less on advertising than ever before. The boys think they know the reason, including help from Home Made Simple.
More B2B and B2C brands are investing in print magazines, including the likes of REI and Goose Island. Opportunity?
And FIPP suggests that future growth lies in niche media and underserved international populations.
In rants and raves, Joe raves iQiyi's push into Chinese vertical dramas and believes that Stanford's M&A program is something brand marketers and CMO's need to pay attention to. Hint: Acquiring content brands instead of starting them fresh. Robert thinks that the move away from the CMO is like moving deck chairs (with kudos to this Ian Truscott post).
Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Follow Joe @JoePulizzi.
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This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.
In episode 213 of #ThisOldMarketing, Joe and Robert discuss the death of influencer marketing, which isn't dead at all...just changing.
Two big brands, Outdoor Voice and Staples, launch content brands The Recreationalist and Worklife. The opportunities in voice marketing have never been better. Audiobooks are growing at 25 percent and Alexa devices count more than 100 million, yet there are very few Alexa Skills, opening a content gap.
In rants and raves, Joe raves about the New York Times enewsletter program, while Robert comments about why MarTech as marketing is a scary proposition.
Subscribe to PNR: This Old Marketing at iTunes and Stitcher, or wherever you listen to fine podcasts.
Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Subscribe to Robert Rose's newsletter at The Content Advisory.
This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.
After 577 days #This Old Marketing, with author/entrepreneur Joe Pulizzi and strategist Robert Rose, returns in a blaze of glory.
Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do about it (https://www.mediapost.com/publications/article/336981/publishers-face-another-challenge-subscription-f.html).
Then the boys go in-depth about the opportunities in print media (https://whatsnewinpublishing.com/2019/07/opinion-why-digitally-native-brands-are-turning-to-print/) and the increasingly complex role of the CMO (https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-to-unlock-marketing-led-growth-data-creativity-and-credibility).
The news concludes with a heated discussion about brand purpose (check out https://martechseries.com/sales-marketing/programmatic-buying/turning-point-ad-industry-kfc-unilever-deloitte-top-marketers-reflect-cannes-lions/ as well as this amazing Steve Jobs' speech from 1997 https://www.youtube.com/watch?v=A8dUExqjNog).
The show concludes with Robert's rave about B2B's taking back their websites (https://velocitypartners.com/blog/b2b-marketers-take-back-your-website/) and his rant on cause marketing (https://www.adweek.com/brand-marketing/cause-marketing-isnt-working-for-young-people/). Joe raves about Raspberry Pi's print magazines purchase (https://www.pressgazette.co.uk/dennis-publishing-sells-off-two-magazines-to-computer-manufacturer-raspberry-pi-and-looks-to-shift-third-title/) and rants about Mailchimp presents (https://mailchimp.com/presents/).
Subscribe to PNR: This Old Marketing at iTunes and Stitcher, or wherever you listen to fine podcasts.
Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Subscribe to Robert Rose's newsletter at The Content Advisory.
This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.
The final episode of This Old Marketing includes answering listener questions on the future of content marketing, Joe and Robert asking each other their own questions, and a few other surprises along the way.
It's been an amazing ride. Thank you for making it possible.
#ThisOldMarketing
In this final regular episode of This Old Marketing, Robert and Joe discuss which company will buy Fox, and whether Apple will ever buy Disney. Something is increasingly disturbing about web content, while media companies rush into the agency services business. Rants and raves include net neutrality and audio content. The final TOM example: This Old Marketing.
This week's story links:
QUICK HITS
Why Comcast Verizon and Disney Should And Shouldn’t Try to Acquire Foxhttp://www.adweek.com/tv-video/why-comcast-verizon-and-disney-should-and-shouldnt-try-to-acquire-fox/
Something Is Wrong On The Internethttps://medium.com/@jamesbridle/something-is-wrong-on-the-internet-c39c471271d2
IN DEPTH
Holiday Cards and House Ads - The Role of Publishers Content Studios Is Ever Expandinghttps://digiday.com/media/holiday-cards-house-ads-role-publishers-content-studios-ever-expanding/
SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.
RANTS AND RAVES
https://medium.com/the-mission/the-best-sales-pitch-ive-seen-all-year-7fa92afaa248 http://www.chicagotribune.com/lifestyles/books/ct-books-straight-to-audio-1112-story.html
TOM - This Old Marketing
In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper's content brand Van Winkle's. Rants and raves include building an audience, Snapchat, and the art of questioning. This week's TOM example: Maxwell House Haggadah.
This week's story links:
QUICK HITS
Content Marketing Industry Will Be Worth $412 Billion Following a Four Year Growth Spurthttp://www.thedrum.com/news/2017/11/06/content-marketing-industry-be-worth-412bn-2021-following-four-year-growth-spurt?
2018 Marketing Predictions From The C-Suitehttps://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/#16806e0e4c91
IN DEPTH
Mattress Company Shutters Web Publication Pivots To Printhttps://www.wsj.com/articles/mattress-company-shutters-web-publication-pivots-to-print-1510057802
Ryan Skinner From LinkedIn’s Posthttps://www.linkedin.com/feed/update/urn:li:activity:6333654509339971584/
SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.
RANTS AND RAVES
http://www.adweek.com/brand-marketing/john-lewis-unveils-moz-the-monster-in-its-charming-christmas-ad-about-friendship/
https://digiday.com/marketing/audience-based-planning-next-battleground-media-agencies/ https://techcrunch.com/2017/11/09/time-to-snap-into-action/
TOM - Maxwell House
http://forward.com/schmooze/173621/101-years-of-the-maxwell-house-haggadah/
https://en.wikipedia.org/wiki/Maxwell_House_Haggadah
In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in crisis...or perhaps...we see its biggest opportunity to come. Rants and raves include more audience building and whether the flight to video could actually be a bad thing for some publishers. This week's TOM example: Electric Boat Company.
This week's story links:
CNN Plans Commerce and New Subscription Based Service
http://variety.com/2017/digital/news/cnn-launches-e-commerce-unit-plans-digital-news-subscriptions-in-2018-1202606263/
Guardian Says Money From Readers Has Overtaken Advertising As It Boasts 500,000 Paying Supporters and Subscribershttp://www.pressgazette.co.uk/guardian-says-money-from-readers-has-overtaken-advertising-as-it-boasts-500000-paying-supporters-and-subscribers/
Ad Blocker’s Successful Siege on Facebook Enters the Second Monthhttp://adage.com/article/digital/blockrace-adblock/311103/
IN DEPTH
Content Marketing In Crisishttp://effworks.co.uk/content-marketing-crisis-effweek-2017/
SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.
RANTS AND RAVES
https://digiday.com/marketing/giving-business-away-consultants-agencies-brace-new-competition/
https://medium.com/an-idea-for-you/the-ultimate-guide-to-growing-your-audience-5a25af3bbcff https://arstechnica.com/video/2017/10/the-strangest-things-archaeologists-have-found-on-the-ancient-silk-roads/?comments=1
TOM
John Holland"...(father of US submarines) founded the Electric Boat Company in 1899 to build submarines. After Holland's death in 1914, EB reorganized and the name was changed to Submarine Boat Corporation around 1915."
In this episode of This Old Marketing, Joe makes a big announcement about his future and the future of the podcast, while the future of advertising isn't quite settled. LinkedIn has a huge opportunity with original content but might not take it and the latest blogging research says that longer posts are better. Rants and raves include the power of audience and another Mumbrella post. This week's TOM example: Lloyd's List.
QUICK HITS Content Marketing Love Letterhttp://contentmarketinginstitute.com/2017/10/content-marketing-letter/
Michael Wolf. - The Future Of Advertisinghttps://www.mediapost.com/publications/article/309107/michael-wolf-the-future-of-advertising.html?edition=105806
LinkedIn Considering Push Into Original Contenthttp://www.businessinsider.com/linkedin-is-considering-a-push-into-original-content-2017-10
IN DEPTH
Orbit Media Releases Their 4th Annual Blogging Statistics https://www.orbitmedia.com/blog/blogging-statistics/
Facebook Testing Subscriptions In Support of Instant Articles
https://media.fb.com/2017/10/19/testing-subscriptions-support-in-instant-articles/ https://thenextweb.com/facebook/2017/10/20/facebook-is-bringing-paywalls-to-instant-articles-on-mobile/
SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.
RANTS AND RAVES
http://www.minonline.com/legacy-media-puts-an-intense-new-focus-on-audiences/
http://www.marketingcharts.com/industries/business-to-business-80816 https://mumbrella.com.au/looks-like-content-is-no-longer-king-480047
TOMLloyd's coffee shop. London. 1686.
https://lloydslist.maritimeintelligence.informa.com/
In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media companies still rank first for loyalty, but these aren't the media companies you were looking for. Rants and raves include Nielsen's bid at measuring Netflix and one-hit wonders and what we can learn from them. This week's TOM: Polyface Farms.
This week's story links:
Content Marketing Master Classes at https://www.contentmarketingconf.com/
Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing.
QUICK HITS
Who are 2017’s Top Brands Ranked by Customer Loyaltyhttp://www.marketingcharts.com/brand-related/top-brands-80670
Publishers May Have To Volunteer To Fight Against Annoying Adshttp://adage.com/article/digital/trade-body-letter-suggests-pubs-volunteer/310958/
IN DEPTH
Ad Age Ad Lib - Neil Vogel’s Adventure as An Accidental Publisherhttp://adage.com/article/podcasts/ad-age-ad-lib-neil-vogel/310982/
Content Marketing Is Dead! Long Live Marketing!https://www.forbes.com/sites/johnellett/2017/10/16/content-marketing-is-dead-long-live-marketing/#74f4bd461358
SHOW SPONSOR - SNAPAPPDownload “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr206
RANTS AND RAVES
https://techcrunch.com/2017/10/18/nielsen-will-now-measure-tv-audiences-on-netflix/
http://www.adweek.com/brand-marketing/burger-king-reveals-the-uncomfortable-truth-about-bullying-in-a-remarkable-in-store-stunt/ https://jamesaltucher.com/ TOM - Polyface Farms https://www.permaculture.co.uk/articles/how-joel-salatin-markets-and-sells-polyface-farm-produce https://blogs.ext.vt.edu/market-ready/2017/04/17/conversation-with-daniel-salatin-polyface-inc-swoope-va/ https://sustainability.vcu.edu/gardens/garden-resources/ http://mitsloanexperts.mit.edu/overcoming-the-culture-of-waste-deishin-lee/
In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa.
This week's story links:
Content Marketing World videos at http://cmi.media/video17
Content Marketing Master Classes at https://www.contentmarketingconf.com/
QUICK HITS
Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumohttps://techcrunch.com/2017/10/10/social-media-monitor-brandwatch-acquires-content-marketing-platform-buzzsumo/
Snapchat will now show you more info about the cool places your friends are visitinghttps://www.recode.net/2017/10/10/16450562/snapchat-location-advertisers
Key Trends In Social and Digital News Mediahttp://www.pewresearch.org/fact-tank/2017/10/04/key-trends-in-social-and-digital-news-media/
IN DEPTH
Content marketing: Mercedes is marketing
iQ media's looping content
https://www.wuv.de/marketing/mercedes_laesst_looping_inhalte_von_iq_media_vermarkten
The Simple Article Format That Draws A Bigger Audienceshttp://contentmarketinginstitute.com/2017/10/content-creators-article-format/
SHOW SPONSOR - SNAPAPPDownload “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr205 RANTS AND RAVEShttps://econsultancy.com/blog/69468-introducing-the-modern-marketing-model-m3 https://www.theringer.com/2017/9/26/16364548/casper-snapchat-airbnb-startup-publications
TOM - Alcoa’s One Step Beyond
https://en.wikipedia.org/wiki/Alcoa_Presents:_One_Step_Beyond
In this episode of This Old Marketing, Joe and Robert discuss Google's olive branch to publishers and why it may not mean what we think it means. Amazon gets into the advertising business, while Blue Apron doubles down on podcasting. Rants and raves include Lloyds Bank doubling down on content marketing and Amazon reminds us that we need to reflect on our business models. This week's TOM example: The Points Guy.
This week's story links:
Content Marketing World videos at http://cmi.media/video17
Content Marketing Master Classes at https://www.contentmarketingconf.com/
Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing.
NEWS Google Tells Publishers We Come In Peacehttps://www.wsj.com/articles/google-tells-publishers-we-come-in-peace-1507062361
Amazon Is Readying Its Blitz On The Ad Industry
https://digiday.com/marketing/amazon-will-soon-2000-people-advertising-new-york-city/
IN DEPTH
Blue Apron Launches New Branded Podcast - Why We Eat What We Eat
https://www.fastcompany.com/40476600/blue-apron-launches-new-branded-podcast-why-we-eat-what-we-eat
SHOW SPONSOR - SNAPAPPDownload “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203
RANTS AND RAVES
http://www.thedrum.com/news/2017/09/27/preparing-gdpr-has-completely-changed-lloyds-digital-marketing-strategy https://www.thestreet.com/story/14166157/1/here-s-why-amazon-s-next-big-market-could-be-in-the-pharmacy-business.html http://sethgodin.typepad.com/seths_blog/2017/10/the-engine-of-our-discontent.html
TOM - The Points Guy
http://www.tearsheet.co/marketing/how-the-points-guy-became-the-industrys-best-content-marketing-channel
In this episode of This Old Marketing the boys discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone's time going to 280 characters. Rants and raves include Time's new membership model and Nielsen ratings. This week's TOM example: Chagrin Falls Film Festival.
This week's story links:
Content Marketing World videos at http://cmi.media/video17
Content Marketing Master Classes at https://www.contentmarketingconf.com/
Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing.
QUICK HITS Ad Week Wraps Up - Here’s a Roundup Of What Happened
https://www.wsj.com/articles/cmo-today-advertising-week-wraps-up-snaps-new-ads-roku-soars-in-trading-debut-1506687095
Google Pulls Amazon Echo Show Off of YouTube
https://www.theverge.com/2017/9/26/16371292/google-youtube-amazon-echo-show Twitter Testing 280 Character Limithttps://www.nytimes.com/2017/09/26/technology/twitter-280-characters.html DEEP COVERAGE
Research Reveals The Habits of Content Marketershttp://contentmarketinginstitute.com/2017/09/research-habits-content-marketers/ SHOW SPONSOR - SNAPAPPDownload “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203
RANTS AND RAVEShttps://www.wsj.com/articles/google-offers-hand-to-news-publishers-1506916861 http://www.foliomag.com/time-inc-launches-people-perks-paid-membership-program/ https://www.mediapost.com/publications/article/307898/only-a-third-of-ad-execs-trust-their-audience-data.html THIS OLD MARKETING - Chagrin Falls Film Festival
http://www.cleveland.com/entertainment/index.ssf/2017/10/chagrin_documentary_film_festi_1.html
In this episode of This Old Marketing, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic figures out how to dominate Alexa's voice search results. Rants and raves include predictive analytics and this week's This Old Marketing example is full of Fluff.
This week's story links:
SPONSOR: AHrefs
Any listener that tweets using #thisoldmarketing between the dates of September 30 through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. One randomly selected participant will be drawn each week; four winners in total.
Google sets its sights on the iPhone with HTC dealhttps://www.theverge.com/2017/9/21/16343342/google-htc-deal-apple-iphone-war ANA Warns of Talent Crisis As Industry Struggles to Appeal To College Graduateshttp://www.adweek.com/agencies/ana-warns-of-talent-crisis-as-industry-struggles-to-appeal-to-college-grads/
DEEP COVERAGE
Mayo Clinic Offers First Aid Assistance On Amazon AlexaH/T W. Jeffrey Rice @WJeffreyR
http://www.beckershospitalreview.com/artificial-intelligence/mayo-clinic-offers-first-aid-assistance-on-amazon-s-alexa.html
EPISODE SPONSOR: SNAPAPP Download the SnapApp report “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr202
RANTS AND RAVES
http://www.business2community.com/big-data/predictive-analytics-predicting-customer-behavior-improve-roi-01915285#jw1eBdrmfoRRIVZO.97
https://www.wsj.com/articles/outside-voices-how-marketers-are-missing-a-generation-of-unreachables-1506087359?mod=nwsrl_cmo_today_newsletter&cx_refModule=nwsrl#cx_testId=16&cx_testVariant=ctrl&cx_artPos=7
TOM - FLUFF
https://www.skyword.com/contentstandard/marketing/fluff-piece-marshmallow-fluff-used-content-marketing-thing/
In this episode of #ThisOldMarketing, Joe and Robert discuss Apple's new browser settings that have the advertising associations crying wolf. Google kills their "first click free" setting for all pay walls and Rolling Stone gets put up for sale. Rants and raves include the fall of bundled television and the Ohio Lottery. This week's TOM example: Fearless Girl.
OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr201b
QUICK HITS Ad Trade Groups Protest Apple’s Move To Limit Use OF Browser Datahttps://www.wsj.com/articles/ad-trade-groups-protest-apples-move-to-limit-use-of-browser-data-1505423574
Google Offers Olive Branch To Publishers By Relaxing Policy On Subscription Siteshttps://www.wsj.com/articles/google-offers-olive-branch-to-publishers-by-relaxing-policy-on-subscription-sites-1505259211 Rolling Stone Put Up for Sale https://www.nytimes.com/2017/09/17/business/rolling-stone-magazine-sale.html
DEEP COVERAGE
WPP Invests In Podcaster Gimlet Mediahttps://www.mediapost.com/publications/article/307031/wpp-invests-in-podcaster-brooklyn-based-gimlet-pa.html
Ev Williams On Medium’s Spotifyish Future - And Why He Changed His Mind About Adshttp://www.niemanlab.org/2017/08/ev-williams-on-mediums-spotify-ish-future-why-publishers-left-and-why-he-changed-his-mind-about-ads/
SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr201a
RANTS AND RAVES
http://www.marketingcharts.com/television/pay-tv-and-cord-cutting-80047
https://www.marketingweek.com/2017/09/14/marc-pritchard-2017-year-bloom-came-off-rose-digital-media/ https://www.ohiolottery.com/InspiredOH#UserStories
TOM Example
Fearless Girl
http://www.adweek.com/brand-marketing/fearless-girl-stole-the-worlds-heart-but-what-did-it-do-for-the-clients-business/
A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can't believe it). After a walk down memory lane, Joe and Robert focus on the orange week that was Content Marketing World and all the joyful festivities on audience building. In other news, the boys review the latest CMO trend findings while Facebook begins a billion-dollar push into original content. Rants and raves include Facebook metrics, Equifax and M&A is getting real. This week's TOM example: The Rock Island Line.
OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr200b
This week's story links:
DEEP COVERAGE
The CMO Survey Is Outhttps://cmosurvey.org/results/august-2017/
Facebook Is Willing To Spend Big In Video Pushhttps://www.wsj.com/articles/facebook-is-willing-to-spend-big-in-video-push-1504863181
SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr200a RANTS AND RAVES https://krebsonsecurity.com/2017/09/equifax-breach-response-turns-dumpster-fire/ http://fortune.com/2017/09/06/facebooks-ad-metrics-census-pivotal/
6. TOM - The Rock Island Line https://www.youtube.com/watch?v=wI4nRD-DRpk Thank you to all our listeners for making #200 so special!
In this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to go to Marketing Tech (and away from Advertising Tech). Trade Desk tries to fight the ad fraud battle, and the boys believe this is one big waste of time. Rants and raves include Rob Scallon and Taylor Swift. This week's TOM example: Warsaw, Indiana.
OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr199b
QUICK HITS Is Google Getting Ready To Buy Marketo
http://marketingland.com/google-getting-ready-buy-marketo-222663
Trade Desk Responds To P&G’s Pritchard’s Call For Actionhttp://adage.com/article/digital/trade-desk-responds-p-g-s-pritchard-s-call-action/310305/
IN DEPTH NEWS
Fire Writers Make Videos Is Latest Web Recipe For Publishers
http://adage.com/article/digital/fire-writers-make-videos-latest-web-recipe-publishers/310280/
SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr199a
RANTS AND RAVEShttps://www.youtube.com/user/robs70986987
https://digiday.com/media/german-publishers-joining-forces-duopoly/
https://www.mediapost.com/publications/article/306604/taylor-swift-makes-mags-along-with-music.html
THIS OLD MARKETING - Warsaw, Indiana http://townincbook.com/ https://orthoworxindiana.com/about-us/
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest quarterly results from WPP and how the slowing of advertising could mark something more than a cyclical blip. Add to that, Google begins to reimburse clients and agencies for ad fraud...but is it enough? The Washington Post adds artificial intelligence to native and Goop gets leveled by Truth in Advertising. Rants and raves include Australia (yes, the entire continent) and U-Haul Trucks. This week's TOM example - CTO Advisor.
This week's story links:
Opening Sponsor
WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr198b
QUICK HITS
WPP Sounds a Warning Signal on Consumer-Ad Spending; Shares Sinkhttps://www.wsj.com/articles/wpp-lowers-growth-forecast-as-advertisers-cut-spending-1503474230
Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguardhttps://www.wsj.com/articles/google-issuing-refunds-to-advertisers-over-fake-traffic-plans-new-safeguard-1503675395
Washington Post Brings Artificial intelligence To Its Native Ads
https://digiday.com/media/washington-post-brings-artificial-intelligence-native-ads/ IN DEPTH NEWS
The Engagement Gap: How B2B and B2C Firms Are Missing The Markhttps://www.marketingprofs.com/charts/2017/32661/the-engagement-gap-how-b2b-and-b2c-firms-are-missing-the-mark
Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertisinghttps://www.buzzfeed.com/stephaniemlee/gwyneth-paltrows-goop-just-got-slammed-for-deceptive SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr198a RANTS AND RAVES
http://www.mumbrella.asia/2017/08/apac-marketers-value-content-marketing-roi-accountability
https://www.uhaul.com/SuperGraphics/ THIS OLD MARKETING - THE CTO ADVISOR https://www.thectoadvisor.com/
This week, Joe and Robert cover Apple's $1 billion dollar investment in original content...plus the rise and fall of fidget spinners and newsjackers on the eclipse. Is Facebook failing (or is the research behind it?) and do publishers realize how much their business model is actually changing? Rants and raves include Zillow's book on real estate and Harvard Business Review. This week's TOM example: AAHA Magazine.
This week's links:
QUICK HITS
Apple To Spend $1Billion On original TV Shows For Its Streaming Platformhttps://techdigg.com/2017/08/16/apple-to-spend-1-billion-on-original-tv-shows-for-its-streaming-platform/
The Rise Of The Fidget Spinner And The Fall of The Well Managed Fad
https://www.nytimes.com/2017/08/15/magazine/the-rise-of-the-fidget-spinner-and-the-fall-of-the-well-managed-fad.html?emc=eta1
Brands Will Not Be Eclipsedhttp://adage.com/article/digital/ready-a-total-eclipse-art-marketing/310166/
IN DEPTH NEWS
Takeaways from the Yale Publishing Course: Publishers Embrace the Flight to Qualityhttp://www.pubexec.com/post/takeaways-yale-publishing-course-publishers-embrace-flight-quality/
Facebook’s Advertising Fallacy - That It Workshttps://www.forbes.com/sites/pamdanziger/2017/08/13/facebooks-advertising-fallacy-that-it-works/#1370bdb1662e
SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth - http://cmi.media/pnr197
RANTS AND RAVES
http://www.minonline.com/the-big-idea-behind-harvard-business-reviews-record-growth/ https://www.mediapost.com/publications/article/305986/gdpr-drives-growth-in-security-spending-gartner.html https://www.amazon.com/Zillow-Talk-Rules-Real-Estate/dp/1455574740
TOM - AAHA
https://www.aaha.org/professional/resources/trends_magazine.aspx
https://www.aaha.org/professional/resources/trends_archive.aspx
In this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Disney pulls its content from Netflix and Google may possibly still buy Snap. In other news, Quartz has figured out how to deliver real results for branded content and email subscription has never been more important. Rants and raves include Deadpool and Time Inc. This week's TOM example: J. Walter Thompson.
This week's story links:
QUICK HIT NEWS
Facebook Launches Watchhttps://www.wsj.com/articles/facebook-courts-video-makers-for-watch-tab-with-financial-incentives-1502445601
Netflix Gets Into The Comic Book Business By Acquiring Millarworld http://www.comicsbeat.com/monday-surprise-netflix-acquires-millarworld/
Disney Will Pull Its Movies from Netflix and Start It’s own Streaming Servicehttps://www.cnbc.com/2017/08/08/disney-will-pull-its-movies-from-netflix-and-start-its-own-streaming-services.html
Google Reportedly Offered 30 Billion To Acquire Snapchathttps://techcrunch.com/2017/08/03/google-buy-snap/
IN DEPTH NEWS
How Quartz Achieved a 90% Renewal Rate On Branded Contenthttps://digiday.com/media/quartz-achieved-90-percent-renewal-rate-branded-content/
Turning Audience Development Into A Profit Machinehttp://www.pubexec.com/post/turn-audience-development-profit-machine/
SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth. Download here: http://cmi.media/pnr196
RANTS AND RAVEShttps://digiday.com/media/time-inc-launches-pethero-consumer-revenue-push/?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=170807http://www.foliomag.com/the-original-evangelist-for-b2b-content-analytics/
http://bosacks.com
TOM
J WALTER THOMPSON AGENCY…
https://archive.org/details/thompsonredbook00thomgoog
In the news this week: Apple hits record earnings, Google launches new SnapChat-like ad format, and AI bots begin to create their own language. Detailed analysis includes the marketing opportunity behind long-form content, while Hasbro's deal with Lions Gate goes south. Rants and raves include Stranger Things and the Facebook/Google duopoly. This week's This Old Marketing example: TheStreet.com and Jim Cramer.
Story links:
QUICK HITS
Apple Soars After Resilient iPhone Demandhttp://adage.com/article/digital/apple-soars-record-signaling-resilient-iphone-demand/310001/
Google Is Developing Tech for SnapChat Like Media Contenthttps://www.wsj.com/articles/google-is-developing-technology-for-snapchat-like-media-content-1501868688
Researchers Shut Down AI After It Develops Its Own Language http://www.digitaljournal.com/tech-and-science/technology/a-step-closer-to-skynet-ai-invents-a-language-humans-can-t-read/article/498142
IN DEPTH NEWS
Long Form Content Boosts Engagement But Can Publishers Do it Right
http://www.pubexec.com/post/long-form-content-boosts-engagement-can-publishers-right/
Hasbro Ends Talks To Buy Lions Gate
https://www.theglobeandmail.com/report-on-business/international-business/us-business/hasbro-ends-talks-to-buy-entertainment-company-lionsgate-sources/article35861893/?utm_source=Shared+Article+Sent+to+User&utm_medium=E-mail:+Newsletters+/+E-Blasts+/+etc.&utm_campaign=Shared+Web+Article+Links SPONSOR - SMARTLING
Download the ebook: Translation: A Reliable Recipe for Business Growth http://cmi.media/pnr195
RANTS AND RAVES http://www.licensingexpo.com/license-global/streaming-now-original-content-licensing-potential TOM - TheStreet.com https://www.thestreet.com/
In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook's earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-depth on how Hearst is experimenting with ecommerce and why Buzzfeed is launching a skillet for sale. Rants and raves include media buying and a content marketing swindle. This week's TOM: General Electric.
This week's story links:
Lauren Powell Jobs Buys Majority Stake In The Atlantichttp://adage.com/article/media/laurene-powell-jobs-buys-majority-stake-atlantic/309952/
Facebook Earnings - What Marketers Should Note From Facebook’s Second Quarter Earningshttps://www.wsj.com/articles/what-marketers-should-note-from-facebooks-second-quarter-earnings-1501109733
P&G Slashes Digital Ads by 140 Million over Brand Safety. Sales Rise Anyway.http://adage.com/article/cmo-strategy/p-g-slashe/309936/
IN-DEPTH NEWS
Hearst Is Experimenting In Commerce And Contenthttps://digiday.com/media/hearst-experimenting-commerce-content/
Why Is Buzzfeed Selling A Hot Plate?
http://mashable.com/2017/07/27/buzzfeed-tasty-cook-top/?utm_cid=mash-com-Tw-main-link#y8AoE1.RAaqH
SHOW SPONSOR - SMARTLING Going Global with Mobile App Content - http://cmi.media/pnr194
RANTS AND RAVES
http://www.thedrum.com/opinion/2017/07/25/the-great-content-marketing-swindle http://www.minonline.com/distrust-and-business-models-journalist/ https://www.wsj.com/articles/gawker-media-advisers-to-put-flagship-website-up-for-sale-1501018991 THIS OLD MARKETING
General Electric and Comic books in the 50’s
http://digital.bnpmedia.com/publication/?i=387902&article_id=2722384&view=articleBrowser&ver=html5#%7B%22issue_id%22:387902,%22view%22:%22articleBrowser%22,%22article_id%22:%222722384%22%7D
U
The boys take aim at Amazon's new social platform Spark (thumbs down), Google's news feed (thumbs up) and Facebook's addition of branded sub-groups (jury's still out). Rants and raves include building something instead of measuring, and the craze to focus on technology over strategy. This week's This Old Marketing example: Emily McDowell Cards.
This week's story links:
Amazon Lures Publishers to New Social Network by Paying Them to Post
https://www.wsj.com/articles/amazon-lures-publishers-to-new-social-network-by-paying-them-to-post-1500482959?mod=djemCMOToday
Google Aims to Reinvent How We Discover the News
https://www.inc.com/alex-moazed/bgoogle-aims-to-reinvent-how-we-discover-the-new.html https://techcrunch.com/2017/07/19/the-anti-face/
Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages http://www.adweek.com/digital/facebook-is-now-letting-brands-and-media-companies-create-their-own-groups-within-pages/ SHOW SPONSOR - SMARTLING Download Going Global with Mobile App Content at http://cmi.media/pnr193
RANTS AND RAVES
https://www.martechadvisor.com/articles/customer-experience/the-cx-tech-integration-challenge-we-bought-all-this-software-now-what-do-we-do-with-it/
https://www.wsj.com/articles/sizmek-to-acquire-fellow-ad-tech-company-rocket-fuel-for-125-5-million-1500379406 http://sethgodin.typepad.com/seths_blog/2017/07/instead-of-the-easy-numbers.html
THIS OLD MARKETING - EMILY MCDOWELL
http://www.slate.com/blogs/the_eye/2015/05/06/empathy_cards_by_emily_mcdowell_are_greeting_cards_designed_for_cancer_patients.html
Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from "Killing Marketing" and developing their own guitar lessons. Joe cuts in early for a rant about Gary V's latest post and why it's bad advice for marketers. Robert then rants about programmatic and raves about Deloitte. This week's TOM example: UBS.
This week's story links:
Online Publishers Try Reducing Ads to Boost Revenue
https://www.wsj.com/articles/online-publishers-try-reducing-ads-to-boost-revenue-1499940061
Fender Strums Up Demand With Guitar Lessons
http://brandchannel.com/2017/07/10/fender-play-071017/
The Hack: Having a Media Company Mentality
https://medium.com/@garyvee/the-hack-having-a-media-company-mentality-53d66a2e8207
SHOW SPONSOR - CONTENT MARKETING WORLD - Summer rates end July 21st. http://contentmarketingworld.com
RANTS AND RAVEShttps://www.mediapost.com/publications/article/304043/programmatic-buying-declines-12-in-q1.html?http://adage.com/article/agency-news/deloitte-s-heat-wins-john-hancock-manulife-global-creative/309746/ THIS OLD MARKETING - UBS
https://www.unlimited.world/
https://www.marketingweek.com/2017/07/11/reaching-purpose-driven-millionaires/
It's a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook's fake news problem. If only Mr. Zuckerberg were listening. In other news, the boys discuss research around artificial intelligence and marketing, and how everyone thinks they know but they really don't know. Rants and raves include agency changes and more AI. This week's TOM example: The US Postal Service.
This week's story links:
Facebook found a new way to identify spam and false news articles in your News Feedhttps://www.recode.net/2017/6/30/15896544/facebook-fake-news-feed-algorithm-update-spam 3 Ways Artificial Intelligence Will Change Publishinghttps://www.mediapost.com/publications/article/303474/3-ways-artificial-intelligence-will-change-publis.html
Content Marketers Increasingly Looking to AI To Supplement Marketing Needshttp://www.thedrum.com/news/2017/07/06/content-marketers-increasingly-looking-ai-supplement-marketing-needs and http://contentmarketinginstitute.com/2016/03/content-marketing-5-percent/ Most Publishers are Lousy At Audience Development - Here’s Whyhttp://www.pubexec.com/post/publishers-lousy-audience-development-heres/
SPONSOR - CONTENT MARKETING WORLDGo to http://contentmarketingworld.com and register by July 21st.
RANTS AND RAVES
https://hbr.org/2017/07/the-trouble-with-cmos?mod=djemCMOToday http://adage.com/article/cmo-strategy/weed-root-waste-agencies-unilever-alike/309631/
http://www.marketingaiinstitute.com/
THIS OLD MARKETING - THE US POSTAL SERVICE
http://deadline.com/2016/08/the-inspectors-government-spends-millions-to-fund-cbs-kids-show-1201803819/
In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another article discusses loathing the term content marketing. Needless to say, Joe and Robert have staunch opinions on the matter. Rants and raves include CPA Australia and why content creators are crazy. This week's This Old Marketing: Botticelli.
This week's story links:
At Cannes, The Great Gusher of Content Comes With Warning Signs
https://www.nytimes.com/2017/06/25/business/media/at-cannes-the-great-gusher-of-content-comes-with-warning-signs.html
Why we’re dropping the term “content marketing”https://blog.intercom.com/why-were-dropping-the-term-content-marketing/#ContentStrategy
The New York Times CEO on state of digital advertising: ‘Nightmarish joke’https://digiday.com/media/new-york-times-ceo-state-digital-advertising-nightmarish-joke/
SPONSOR - CONTENT MARKETING WORLD
Use coupon code PNR100 to save $100 at ContentMarketingWorld.com RANTS AND RAVES
https://mumbrella.com.au/sacking-alex-malley-australias-biggest-content-marketing-experiment-failed-453766 THIS OLD MARKETING - BOTTICELLI https://commons.wikimedia.org/wiki/File:Botticelli,_The_Virgin_and_Child_with_Two_Angels_and_the_Young_St_John_the_Baptist.jpg
In this very special episode of This Old Marketing, Joe and Robert detail how they write, manage their day, search for content ideas, create PowerPoint presentations and much more. The boys also include some predictions for the last part of the year, (including a SnapChat explosion at Cannes) as well as a TOM from Kawasaki.
This week's show links:
SPONSOR - GoToWebinar and their eBook "Why Webinars Help Marketers Win: Start Rocking Your Lead Gen with Webinars". Download it now at http://cmi.media/pnr189
TOM - Kawasaki and Good Times magazine
https://rideapart.com/articles/recalling-kawasakis-good-times-magazine
This Old Marketing this week includes an overview of the NerdWallet model, and how they went from zero to over $500 million in revenues through a content-first approach. The New York Times is killing it with email newsletters, while the new marketing opportunities are on retention and loyalty. Rants and raves include net neutrality and YouTube's ad crisis. This week's TOM example: Mobil.
This week's story links:
Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr188b
How NerdWallet Went To a $520 Million Company Using Content https://thehustle.co/nerdwallet-maggie-leung The New York Times Now Has 13 Million Subscribers to 50 Email Newsletters https://digiday.com/media/new-york-times-now-13-million-subscribers-50-email-newsletters/ Trust Marketing in the Fake News Era http://www.adweek.com/brand-marketing/why-you-should-double-down-on-trust-marketing-in-the-fake-news-era/ SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr188a RANTS AND RAVES https://www.cnet.com/news/amazon-etsy-net-neutrality-day-of-action/ https://www.youtube.com/watch?v=7ryV2iF0u94 https://www.youtube.com/watch?v=HDbJdqMwSL0 THIS OLD MARKETING - Mobil http://www.eyemagazine.com/feature/article/powered-flight
Some see Google's ad-blocking plan as a pure goodness for those who want a better digital experience. Others see this as a long-term plan that keeps Google's monopoly in place. Discuss... In other news, Anheuser-Busch buys an online community and the craft brewing industry goes crazy. Rants and raves include authenticity and licensing revenue. This week's TOM example: McKinsey Quarterly.
This week's story links:
Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr187b
Be Careful Celebrating Googles New Ad Blocker:Here’s What’s Really Going On https://theintercept.com/2017/06/05/be-careful-celebrating-googles-new-ad-blocker-heres-whats-really-going-on/ Craft Brewers Question Anheuser-Busch’s Foray Into Publishing http://www.bizjournals.com/portland/news/2017/06/07/craft-brewers-question-anheuser-buschs-foray-into.html http://bostinno.streetwise.co/2017/06/07/harpoon-responds-to-ab-inbev-acquisition-of-ratebeer-site/ SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr187a RANTS AND RAVES http://adage.com/article/al-ries/a-words-jack-trout-positioning/309341/ http://contentmarketinginstitute.com/2017/06/brand-who-says-it-is/ THIS OLD MARKETING - MCKINSEY http://www.mckinsey.com/quarterly/about-the-quarterly
In this episode of This Old Marketing, Joe and Robert dissect Mary Meeker's Annual Internet Trends report...and guess what? It actually mentions content marketing this year. Woo hoo! In other news, Amazon, Netflix and Google continue to gobble up content opportunities. Rants and raves include no wasted opportunities. This week's TOM example: Land Rover.
This week's show links:
Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr186b
Mary Meeker’s 2017 Internet Trends Reporthttp://adage.com/article/media/10-takeaways-mary-meeker-s-2017-internet-rrends-report/309214/
With a Big Amazon Streaming Deal, Berkeley’s Journalism Program Is Building A Revenue Stream
http://www.niemanlab.org/2017/05/with-a-big-amazon-streaming-deal-berkeleys-journalism-program-is-building-a-new-revenue-stream/ SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr186a
RANTS AND RAVES http://www.noopportunitywasted.com/NOW-Book
TOM - LANDROVERhttp://www.campaignlive.com/article/case-study-land-rover-customer-magazine/194221
http://www.redwoodlondon.com/our-work/land-rover-loyalty-content
Joe and Robert review the top US Media Trends, which include local newspapers, the future of television, and how Facebook is just getting started. In other news, Edison Research finds that Facebook is indeed dominating the smartphone, while there still might be opportunities in podcasting. Rants and raves include last-click attribution and Walkers Crisps. This week's TOM example: Williams Sonoma.
This week's story links:
Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr185b
5 US Media Trends To Keep An Eye On
https://www.themediabriefing.com/article/five-u-s-media-trends-to-keep-an-eye-on
Edison Research Releases Social Sharing In The Mobile World Reporthttp://www.edisonresearch.com/social-sharing-mobile-world/
EPISODE SPONSOR - BRIGHTCOVE Get the "Science of Social Video" download today: http://cmi.media/pnr185
RANTS AND RAVES
https://www.newswhip.com/2017/05/reactive-storytelling-reebok/
http://adage.com/article/digital/google-moves-kill-click-attribution-sf-event/309129/ http://www.cnn.com/2017/05/26/europe/walkers-wave-twitter-campaign-disaster-trnd/ https://www.themediabriefing.com/article/airbnb-hearst-partnership-airbnbmag
In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include McDonald's and Daddy hair care. This week's TOM example: Jan van der Heijden.
This week's story links:
Does Corporate Storytelling Work - Some Megabrands Say Nohttps://www.facebook.com/notes/mark-schaefer/does-corporate-storytelling-work-some-mega-brands-say-no/10154524842328531/ Don’t Get Rid Of The Publisher Position Just Yethttps://digiday.com/media/opinion-dont-get-rid-publisher-position-just-yet/ Conde Naste Sees Commerce Opportunity With Branded Subscription Boxeshttps://digiday.com/media/conde-nast-sees-commerce-opportunities-branded-subscription-boxes/
SHOW SPONSOR - BRIGHTCOVE Download "The Science of Social Video" Today - http://cmi.media/pnr184
RANTS AND RAVES
http://www.marketingdive.com/news/mcdonalds-pulls-ad-criticized-for-exploiting-child-bereavement/442892/ http://www.cnn.com/2016/10/14/us/daddy-daughter-hair-factory-trnd/ https://www.facebook.com/Daddydaughterhairfactory/ http://people.com/human-interest/single-dad-teaches-himself-to-do-his-daughter-s-hair-and-starts-class/
This Old Marketing - Jan van der Heijden
In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted audience and revenue per user. Then, in a Gartner article, the boys discuss that inside the next decade, content marketing will be so embedded into marketing that it will lose its name. Rants and raves include Wendy's chicken nuggets and the Vivendi/Havas merger. This week's TOM example: United Feature Syndicate.
This week's story links:
Snap Is Losing Twice As Much Money This Year As Lasthttps://www.theverge.com/2017/5/10/15610094/snap-snapchat-q1-2017-earnings-report-stock-plummets
Marketing Content or Content Marketinghttp://blogs.gartner.com/kirsten-newbold-knipp/2017/04/26/marketing-content-content-marketing/
The CMO Role Is Shifting in 2017http://www.marketingdive.com/news/the-cmo-role-is-shifting-in-2017/441923/
SHOW SPONSOR - BRIGHTCOVE
Download “The Science of Social Video” Now - http://cmi.media/pnr183
RANTS AND RAVES
http://www.marketingdive.com/news/why-consultancies-arent-upending-the-agency-client-model-just-yet/441298/
http://www.thedrum.com/news/2017/05/12/vivendi-havas-merger-will-conflict-interest-concerns-plague-the-deal
http://www.marketingdive.com/news/wendys-fan-shatters-twitter-record-in-quest-for-chicken-nuggets/442373/
https://www.themediabriefing.com/article/pivoting-without-missing-the-point
THIS OLD MARKETING - United Feature Syndicate
https://en.wikipedia.org/wiki/United_Media
In this episode of This Old Marketing, Joe and Robert kick off the show with old-time manufacturer Whirlpool buying recipe media site Yummly (What does this means for brands of all sizes?). In other news, Google and Facebook need to take more responsibility for their content as true media companies, and Forrester proclaims that the end of advertising is near. Rants and raves include John Green and Airbnb. This week's This Old Marketing example: UnitedHealthcare.
This week's story links:
WhirlPool Acquires Yummly https://techcrunch.com/2017/05/04/whirlpool-acquires-yummly-the-recipe-search-engine-last-valued-at-100m/
Time Facebook And Google Accept They Are Publishers With Responsibilities https://www.mediapost.com/publications/article/300302/time-facebook-and-google-accept-they-are-publisher.html?edition=102698
Forrester Sees Advertiser Revolt As The Beginning Of The End http://adage.com/article/digital/forrester-sees-advertiser-revolt-beginning-end/308886/
SPONSOR - BRIGHTCOVE and their ebook "The Science of Social Video" - Download for free today using this link: http://cmi.media/pnr182
RANTS AND RAVES
https://www.wsj.com/articles/airbnb-teams-with-hearst-on-magazine-guided-by-travel-sites-data-1493892000
https://www.wsj.com/articles/how-buzzfeed-and-mondelez-brought-healthy-food-videos-to-the-masses-1493373600
https://www.youtube.com/user/vlogbrothers
TOM - UnitedHealthcare
https://careers.unitedhealthgroup.com/why-work-here/news-room/2015/unitedhealthcare-launches-becoming-dr-you-course-to-help-older-adults.aspx
http://adage.com/article/cmo-strategy/brand-u-marketers-offer-courses-content/300892/
In this episode of This Old Marketing, Joe and Robert discuss and compare the Heineken ad everyone is talking about, and why it's probably not a whole lot different than the Pepsi ad from a few weeks ago. ESPN decides to cut 100 on-air content creators, while the New York Times finally launches on Snapchat. Rants and raves include AT&T's home page and net neutrality. This week's TOM example: Pirelli tires.
This week's story links:
Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr181
Heineken Ad Worlds Apart - Puts The Pepsi Ad To Shamehttp://www.businessinsider.com/heineken-ad-worlds-apart-transgender-climate-change-feminism-2017-4/ http://www.adweek.com/brand-marketing/hey-pepsi-heres-how-its-done-heineken-takes-on-our-differences-and-nails-it/
ESPN Will Cut 100 Air Personalities Todayhttp://finance.yahoo.com/news/espn-will-cut-100-air-personalities-today-123057142.html?.tsrc=fauxdal http://www.espnfrontrow.com/2017/04/espns-content-evolution-strategy/ New York Times Launches On Snapchat
http://mashable.com/2017/04/24/new-york-times-snapchat-discover-launch/#S_Gd.jEXfiqU
RANTS AND RAVES https://www.recode.net/2017/4/12/15266200/trump-administration-net-neutrality-plan-lobbying-fcc-ajit-pai
http://www.huffingtonpost.co.uk/entry/ages-famous-people-got-big-break-facebook-status_uk_5721f18ee4b0a1e971cb20f6 https://www.att.com/ TOM - Pirelli
https://en.wikipedia.org/wiki/Pirelli_Calendar
http://pirellicalendar.pirelli.com/en/pirelli-calendar-2017/calendar-shots
http://www.huffingtonpost.ca/2016/11/29/2017-pirelli-calendar_n_13302934.html
In this episode of This Old Marketing, Joe and Robert discuss Google's move to insert ad-blocking into the web browser Google Chrome and what that means for marketers and advertisers. New research suggests that marketing skills are in high demand, while executives absolutely love long-form content. Rants and raves include content workflow and mission statements. This week's TOM example: a content event in 1916.
This week's story links:
Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr180
Google Plans Ad Blocker As A Feature In New Chrome Browser
https://www.wsj.com/articles/google-plans-ad-blocking-feature-in-popular-chrome-browser-1492643233
The Most In-Demand Marketing Skillshttps://www.marketingprofs.com/charts/2017/31918/the-most-in-demand-marketing-skills
Global Executives Study From Quartzhttps://insights.qz.com/ges/2016/
RANTS AND RAVES http://contentmarketinginstitute.com/2017/04/habits-productive-content-teams/ https://www.inc.com/magazine/201704/leadership-mission-statements-into-sales.html
In this episode of This Old Marketing, Joe and Robert discuss the rampant Wall Street rumors of Apple buying Disney. Netflix has found another billion dollar business model and Reuters identifies six publishing trends brands need to pay attention to. Rants and raves include brand studios and college choice. This week's TOM example: Mint.
This week's story links:
Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr179
Rumors: Is Apple Going To Buy Applehttp://markets.businessinsider.com/news/stocks/apple-seen-as-disney-buyer-by-wall-street-malone-2017-3-1001866926-1001866926
Netflix Has A Billion Dollar New Business That It’s Starting To Explorehttp://www.businessinsider.com/netflix-merchandise-revenue-2017-4
Six Strategic Lessons For Publishers Moving Beyond The Articlehttps://www.themediabriefing.com/article/six-strategic-lessons-for-publishers-moving-beyond-the-article Rant/Rave http://www.adweek.com/agencyspy/heres-the-problem-with-that-content-studio-you-just-built/129188 https://velocitypartners.com/resources/the-new-media-message/#/ THIS OLD MARKETING - MINT
https://blog.kissmetrics.com/how-mint-grew/
https://contently.com/strategist/2015/03/23/how-mint-turned-content-into-a-big-business/
This week's podcast includes a deep dive into the Pepsi fiasco and what might have happened, followed closely by Dennis Publishing and how they've unlocked the only content business model that matters. Rants and raves include advertising blinders and smartphone addiction. This week's This Old Marketing: Stockman Insurance.
This week's story links:
Second By Second Breakdown of the Kendall Jenner Pepsi Adhttps://www.bostonglobe.com/lifestyle/2017/04/05/second-second-breakdown-kendall-jenner-tone-deaf-pepsi/enmTb8lhbvNBp37REu8HtK/story.html
How Dennis Publishing’s Willingness To Pivot Underpins Its Profitabilityhttps://www.themediabriefing.com/article/james-tye-dennis-bmas-2017
Zazzle Produces Research On The State of Content Marketing In The UK - 2017https://www.zazzlemedia.co.uk/the-state-of-content-marketing-survey/
EPISODE SPONSORS PowerPost and the Five Pillars of Brand Publishing. Download here: http://cmi.media/pnr178b Parse.ly and the State of Content Analytics. Download here: http://cmi.media/pnr178
RANTS AND RAVEShttp://adage.com/article/special-report-4as-conference/ipg-s-roth-industry-appropriately-concerned-google-ads/308537/
http://www.cbsnews.com/news/hooked-on-phones/
TOM - Stockman Insurance http://www.spokesman.com/stories/1996/apr/23/chicago-firm-to-buy-farmer-stockman-magazines/ https://www.farmerstockmaninsurance.com
In this episode, Joe and Robert look at the highlights from Intelligent Content Conference 2017, with a discussion of the major industry trends and what to expect in the next year. One of those major trends include large companies (like Netflix and Arrow) investing in large amounts of original content. Rants and raves include more on Netflix eating Hollywood and the move from content marketer to content strategist. This week's TOM example: The Blues Kitchen.
This week's story links:
EPISODE SPONSORParse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr177
RANTS AND RAVES
http://www.business-standard.com/article/international/enemy-number-one-is-netflix-the-monster-that-s-eating-hollywood-117032600023_1.html http://blogs.harvard.edu/doc/2017/03/23/brands-need-to-fire-adtech/ TOM - THE BLUES KITCHEN
https://en.wikipedia.org/wiki/The_Blues_Kitchen
http://www.thecriticsguide.com/sevensins/209/steve-ball.html
In this episode of This Old Marketing, Joe and Robert discuss A&E's publisher-driven model and how this may be the perfect model for enterprise brands. In other news, both Twitter and Medium come out with monetization strategies around paying for content. Will it work? The jury is still out. Rants and raves include mixing up your content strategy and LinkedIn's advertising model. This week's TOM example: Red Hat and OpenSource.com.
This week's story links:
A&E Networks Wants To Operate Like A Publisher
http://adage.com/article/special-report-tv-upfront/a-e-networks-operate-a-publisher/308360/
Medium Wants To Charge You $5 For Mediumhttps://medium.com/membership
Twitter Considers Paid Optionhttp://www.bbc.com/news/technology-39376379 EPISODE SPONSOR
Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr176
RANTS AND RAVEShttps://arstechnica.com/tech-policy/2017/03/senate-votes-to-let-isps-sell-your-web-browsing-history-to-advertisers/
http://www.theverge.com/2017/3/24/15053990/google-youtube-advertising-boycott-hate-speech
https://www.wsj.com/articles/turner-viacom-and-fox-join-forces-for-data-driven-tv-ad-buying-1489593919 http://marketingland.com/linkedin-matched-audiences-target-ads-on-web-browsing-email-addresses-209724
TOM - RED HAT and OPENSOURCE.COMhttps://opensource.com/about
In this episode of #ThisOldMarketing, Joe and Robert dissect the latest native advertising research and see if native is winning or losing and why. The latest CMO research is amazingly optimistic...and technology and analytics will save the day. Rants and raves include simplification and measuring bodies. This week's TOM example: March Madness.
This week's story links:
Native Advertising Doesn't Work
http://www.medialifemagazine.com/native-advertising-doesnt-work/
Native Advertising Does Work http://adage.com/article/digital/native-content-yielding-big-returns-publishers/307799/ New CMO Survey - Marketers To Spend on Analytics https://cmosurvey.org/marketing-analytics/cmo-survey-marketers-to-spend-on-analytics-use-remains-elusive/ Link to Survey Itself: https://cmosurvey.org/wp-content/uploads/sites/11/2017/02/The_CMO_Survey-Topline_Results-Feb-2017.pdf EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr175 RANTS AND RAVES http://adage.com/article/digital/big-digital-players-meet-p-g-s-deadline/308244/ THIS OLD MARKETING - March Madness http://www.ihsa.org/SportsActivities/MarchMadnessExperience/MarchMadnessHistory.aspx http://www.bakerbotts.com/ideas/publications/2003/11/the-trademark-march-madness-withstands-a-generic__
In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Print is still a very real opportunity for brands targeting teens and tweens, and new video research shows how so many brands are going wrong. Rants and raves include the book Charlatan and a rather large rant on a content marketing opinion piece. This week's TOM example: Abbott Labs.
This week's story links:
Publishers Face Content Studio Growing Pains
http://digiday.com/media/model-cant-hold-publishers-face-content-studio-growing-pains/
Teens And Tweens Are A Print Hungry Audiencehttp://www.minonline.com/teens-tweens-magazines-bauer-media-group/
Video Is The New Blogginghttp://www.convinceandconvert.com/content-marketing/new-research-shows-video-is-the-new-blogging/ SPONSOR - http://ContentMarketingAwards.com - http://contentmarketinguniversity.com - http://intelligentcontentconference.com Rants and Raves http://nativeadvertisinginstitute.com/blog/native-advertising-technology-landscape/ http://www.thedrum.com/opinion/2017/03/13/apples-are-not-oranges-and-content-marketing-means-nothing https://www.amazon.com/Charlatan-Americas-Dangerous-Huckster-Flimflam/dp/0307339890 This Old Marketing Abbott Laboratories: Provisioning A Vision
Snap Inc. launches their IPO to a ridiculous valuation. Can they be sustained and will advertisers buy in? Do media companies have a problem with trust, and is the opportunity in the hands of brands? Then, Joe and Robert discuss the MarTech industry and how the industry leaders need to collaborate against Facebook, Amazon and Google. Rants and raves include Buzzfeed's Tasty and McKinsey. This week's This Old Marketing example: Chili Klaus
This week's story links:
Snap Shares Begin Tradinghttps://www.wsj.com/articles/cmo-today-snap-inc-shares-begin-trading-1488459266 Media Companies No Longer Control Distribution But They Do Control Trusthttp://mediashift.org/2016/10/media-companies-may-no-longer-control-distribution-control-trust/
Why MarTech Companies Need To Be Terrified of Google and Amazonhttps://contently.com/strategist/2017/02/24/martech-control-facebook-google-and-amazon/EPISODE SPONSOR
Content Marketing Institute University - http://contentmarketinguniversity.com Content Marketing Awards - http://contentmarketingawards.com Intelligent Content Conference - http://intelligentcontentconference.com
RANTS AND RAVES
http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-battleground-for-marketing-led-growth https://www.fastcompany.com/magazine/213/march-2017 THIS OLD MARKETING - Chili Klaus https://www.youtube.com/user/wunderhits
This week, Joe and Robert discuss the business model of the New York Times, and why the future could be very bright. The crisis that is fake news is creating an amazing opportunity for brands, and get ready for major acquisitions of media companies by brands. Rants and raves include a Pixar training course on storytelling. This week's This Old Marketing example: John Yocum Beatty.
This week's story links:
How Is The New York Times Really Doinghttps://om.co/2017/02/20/how-is-the-new-york-times-really-doing/
How Fake News Is Making Real Publishers Look Goodhttp://www.mequoda.com/articles/audience-development/fake-news-making-real-publishers-look-good/
Magazine M&A Speculation Heats Uphttps://www.thestreet.com/story/14000194/1/industry-pressures-lead-to-speculation-on-magazine-m-amp-a.html
EPISODE SPONSOR
Content Marketing Institute University - http://contentmarketinguniversity.com Content Marketing Awards - http://contentmarketingawards.com Intelligent Content Conference - http://intelligentcontentconference.com
RANTS AND RAVES
https://www.engadget.com/2017/02/16/pixar-free-courses-khan-academy/
https://www.nytimes.com/2017/02/14/business/dealbook/bundling-online-services.html?mwrsm=Email http://tim.blog/2017/02/08/soman-chainani-the-school-for-good-and-evil/
In this episode of This Old Marketing, Joe and Robert discuss Apple's launch into the content creation business. Meanwhile, publishers are still too focused on their channel strategies and Spotify launches into original podcasts (and sets up Amazon to purchase them in the near future). Rants and raves include the future of print and the big fail of ad tech. This week's TOM example: Sinclair Oil.
This week's show links:
Apple’s First Original TV Show
http://www.recode.net/2017/2/13/14606594/apple-eddy-cue-buy-media-company-no-apple-music
http://www.businessinsider.com/apples-first-original-tv-show-shark-tank-planet-of-the-apps-apps-trailer-2017-2
Publishing Executives Believe They Are Five Years Behindhttp://digiday.com/publishers/five-years-behind-confessions-magazine-execs/
Spotify Is looking for Original Podcastshttp://digiday.com/platforms/spotify-looking-original-podcasts/#sthash.YUqYcjyY.gbpl
The Onion’s CCO Explains Why So Much Content Marketing Suckshttps://contently.com/strategist/2016/05/23/dont-make-a-commercial-the-onions-cco-explains-why-so-much-content-marketing-sucks/
EPISODE SPONSOR - Content Marketing Institute Events: http://contentmarketinginstitute.com/events
RANTS AND RAVES
http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-case-for-digital-reinvention
http://adcontrarian.blogspot.com/2017/02/adtechs-massive-failure.html
http://www.pubexec.com/article/mpa-president-2017-will-year-magazine-publishers-reaffirm-value-marketers-readers/
This Old Marketing: Sinclair Oil
https://www.sinclairoil.com/history/1930.html
In this episode of This Old Marketing, Joe and Robert discuss Super Bowl commercials, Valentine's cards and Snapchat's all-important IPO. Then, the boys go in-depth into Medium's new subscription model and both agree that Medium has chosen poorly. Rants and raves include dark content marketing and enewsletters. This week's TOM example: Sarah Spencer Washington.
This week's show links:
8 Things We need To Know About SnapChat’s IPOhttp://adage.com/article/digital/snapchat-sees-copycats-instagram-ipo-threat/307827/
Medium to Launch A Subscription Service Within The Next Quarter
https://techcrunch.com/2017/02/02/medium-subscriptions/
EPISODE SPONSOR
Content Marketing Institute events: http://contentmarketinginstitute.com/events
RANTS AND RAVES
http://observer.com/2017/02/i-helped-create-the-milo-trolling-playbook-you-should-stop-playing-right-into-it/
http://www.pubexec.com/post/develop-newsletters-readers-actually-want/
This Old Marketing: Sarah Spencer Washington
http://www.acmuseum.org/the-prohibition-era/6/13-madame-washington
https://books.google.com/books?id=9Z6vCGbf66YC&pg=PA395&lpg=PA395&dq=sarah+spencer+washington&source=bl&ots=YL6dvUleuc&sig=w3IIzb-55E6mW7IsJn0jX33TVpM&hl=en&sa=X&ved=0ahUKEwjRtK_MrY7SAhXE24MKHSaDBR4Q6AEIRjAH#v=onepage&q=sarah%20spencer%20washington&f=false
In this episode of This Old Marketing, Joe and Robert discuss how P&G is rewriting the rules for agencies and media placement. A slew of publishers are recreating the media business model, while recent Snapchat results could be a sign of Myspace to come. Rants and raves include sensibility and the real way that Twitter will be acquired. This week's TOM Example: General Electric.
This week's story links:
P&G’s Pritchard calls Digital To Group Up - And Adds New Ruleshttp://adage.com/article/media/p-g-s-pritchard-calls-digital-grow-up-new-rules/307742/
Attack of The Clonehttps://techcrunch.com/2017/01/30/attack-of-the-clone/
The Reinvention Publishing - Media Firms Diversify To Survivehttps://www.theguardian.com/media-network/2017/jan/30/reinvention-publishing-media-firms-diversify-survive
EPISODE SPONSOR
Pressly’s "Starter’s Guide to Sales Enablement" at http://cmi.media/pnr169
RANTS AND RAVES
http://info.contentmarketinginstitute.com/acton/rif/5141/s-1618-1702/-/e-099a-l-sf-cl-70160000000Q0dUAAS-07c1:3a4/q-58c8/showPreparedMessage?utm_term=View%20Message&utm_campaign=Weekly%20Alert%3A%20The%20Lack%20of%20Sense%20in%20Sensibility&utm_content=email&utm_source=Act-On+Software&utm_medium=email&sid=TV2:kdzT1sisK
http://www.recode.net/2017/1/18/14313164/google-twitter-acquisition-fabric-crashlytics
THIS OLD MARKETING
General Electric
http://themessagepodcast.com/about/
http://lif-e.af/ter
https://www.theatlantic.com/entertainment/archive/2015/11/the-message-podcast/417051/
http://www.niemanlab.org/2015/11/how-did-the-ge-branded-podcast-the-message-hit-no-1-on-itunes-in-part-by-sounding-nothing-like-an-ad/
In this episode of This Old Marketing, Joe and Robert discuss the Upworthy/Good merger and what it means for more agency/publisher deals. The boys also discuss the possible revenue models for Medium, and it seems that digital advertising is shrinking for all publishers...except for Google and Facebook. Rants and raves include CMO.com and Digital Sense. This week's TOM example: The Hop Grenade Tap Room and Bottle Shop.
This week's show links:
Upworthy and Good Announce Merger to Join Forceshttp://www.goodinc.com/news/blog/upworthy-and-good-announce-merger-join-forces-to-become-the-leader-in-social-good-media
What does Medium’s Profit Model Pivot Say About The Future Of Online Advertising
http://marketingland.com/medium-coms-profit-model-pivot-say-future-online-advertising-202887
Leaked Report Shows How Much Money Publishers Make From Platforms Like Facebook, Google and Snapchat
http://www.businessinsider.com/dcn-report-shows-publisher-revenue-from-google-facebook-snapchat-2017-1
EPISODE SPONSOR - Pressly’s "Starter’s Guide to Sales Enablement" http://cmi.media/pnr168
RANTS AND RAVES
http://www.prweek.com/article/1422439/ogilvy-consolidates-agencies-one-p-l
http://www.cmo.com/features/articles/2017/1/16/why-personas-dont-work-and-what-innovators-are-doing-differently.html#gs.e0QjNwM https://www.amazon.com/Digital-Sense-Effectively-Technology-Experience/dp/1119291704 THIS OLD MARKETING - The Hop Grenade Tap Room and Bottle Shop with The Brewing Network http://www.thehopgrenade.com/beer/ http://www.thebrewingnetwork.com/about/
In this episode of This Old Marketing, Joe and Robert discuss the ongoing battle for content and audiences between publishers, agencies and brands. In other news, the New York Times releases their annual health report, and Joe and Robert distill what a journalist should and should not do. Rants and raves include commitment and climate change. This week's TOM example: The People's Choice Awards.
This week's articles:
The Battle for Custom Contenthttp://adage.com/videos/the-battle-for-custom-content/1246
Publishers Acquiring Marketing Agencies At Unprecedented Ratehttp://adage.com/article/digital/publishers-acquiring-marketing-agencies-surged-2016/307498/
This Is the New York Times Digital Path Forwardhttp://www.niemanlab.org/2017/01/this-is-the-new-york-times-digital-path-forward/
EPISODE SPONSORPressly and "The Starter's Guide to Sales Enablement" - http://cmi.media/pnr167 RANTS AND RAVES
http://www.adweek.com/news/advertising-branding/its-time-marketers-rethink-their-commitment-content-175653
https://itunes.apple.com/us/podcast/the-tim-ferriss-show/id863897795?mt=2
TOMThe People’s Choice Awards
In this "hopeful" episode of This Old Marketing, Joe and Robert discuss the Facebook Journalism Project, and why it's great for Facebook and not very good for the media. The boys also cover native advertising in detail this episode, with a take on the advantages and how Star Magazine was slammed by the Better Business Bureau. Rants and raves include Big Red soda and more on agencies buying media companies. This week's TOM: James Vick and Tennessee Farmer.
This week's story links:
Content Marketing And Native Advertising Will Become More Effective This Year
http://www.mediapost.com/publications/article/291679/native-advertising-content-marketing-will-become.html
Facebook Admits Its a Media Company And Launches Journalism Project
https://www.fastcompany.com/3067148/most-innovative-companies/facebook-finally-admits-its-a-giant-media-company-almost
Star Drops Slim Fast Ads Following Better Business Bureau Challenge
http://www.foliomag.com/ami-drops-slim-fast-ads-following-better-business-bureau-challenge/ SPONSOR: Pressly and "The Starter's Guide to Sales Enablement" - Download here today: http://cmi.media/pnr166
Rants and Raves
https://www.marketingweek.com/2017/01/11/new-online-ad-laws-put-future-web-danger/
http://adage.com/article/agency-news/agency-buys-publisher-turnabout-latest-trend/307453/ http://bigred.brandmovers.co/ THIS OLD MARKETING: James Vick http://www.saveseeds.org/biography/vick_bio.html
In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium's latest pivot while AOL thinks they've discovered a better way to serve up advertising. In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content. This week's TOM example: AARP.
This week's story links:
Renewing Medium’s Focus https://blog.medium.com/renewing-mediums-focus-98f374a960be#.e5j5kw3c3 Vayner Media Acquires Women’s Publisher PureWow http://www.wsj.com/articles/gary-vaynerchuk-acquires-womens-publisher-purewow-1483531201 AOL Hopes These Two New Ad Formats Will Thwart Ad Blocking http://www.adweek.com/news/technology/aol-hopes-these-2-new-ad-formats-will-thwart-ad-blocking-175374 Buzzfeed’s Tasty Cookbook Sold Enough Copies To Make It One Of The Bestselling Cookbooks of the Year http://www.niemanlab.org/2017/01/buzzfeeds-tasty-cookbook-sold-enough-copies-on-a-single-site-in-2-months-to-make-it-one-of-the-bestselling-cookbooks-of-the-year/ EPISODE SPONSOR Content Marketing Institute events at http://contentmarketinginstitute.com/events/ RANTS AND RAVES http://nesn.com/2017/01/tom-bradys-magic-pajamas-also-come-with-a-hilariously-weird-childrens-book/
https://www.poynter.org/2016/going-longer-the-huffington-post-doubles-down-on-longform-journalism-initiative/411631/ https://www.moreseth.com/ TOM AARP Magazine - http://www.aarp.org/magazine/
In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud "Methbot" issue and what it means for programmatic advertising. The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was - for both publishers and brands. Rants and raves include the history of video games and Generation Z. This week's TOM example: Purina's Chase the Chuck Wagon.
This week's story links:
Methbot - an Ad Fraud Scheme Costs Advertisers $3 million per dayhttp://adage.com/article/digital/ad-fraud-scheme-cost-advertisers-3-million-day/307235/
Technology Trends That will Transform Content Marketinghttp://thenextweb.com/insider/2016/12/22/technology-trends-that-will-transform-content-marketing-in-2017/
2017 Is Going to Be A Bloodbath - Says beleaguered Independent Publishershttp://digiday.com/publishers/2017s-going-bloodbath-confessions-beleaguered-independent-publisher/
SPONSOR: Content Marketing Institute Events at http://contentmarketinginstitute.com/events
RANTS/RAVES
https://blog.hootsuite.com/how-to-create-social-campaigns-for-gen-z/
https://www.youtube.com/watch?v=hER0Qp6QJNU
https://www.amazon.com/dp/B004OC072G/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
https://en.wikipedia.org/wiki/North_American_video_game_crash_of_1983
THIS OLD MARKETING: Purina and Chase the Chuck Wagon
https://en.wikipedia.org/wiki/Chase_the_Chuck_Wagon
In this final episode of 2016, Joe and Robert discuss the best of 2016 and add some trends for 2017 including: Facebook and Google will ramp up their content buying efforts next year; Brands will bet big on buying media companies; As publishing continues to diversify its business model, so will marketing. Rants and raves include George Michael and The Undoing Project from Michael Lewis. This week's TOM: House Organs.
This week's show links:
http://www.forbes.com/sites/howardhomonoff/2016/12/16/what-facebooks-status-as-a-media-company-means-for-media/#aaf7181c1a4f
http://www.recode.net/2016/12/14/13955348/facebook-original-video
SPONSOR: CMI Events at http://contentmarketinginstitute.com/events/
RANTS AND RAVES
https://www.youtube.com/watch?v=hvuENG3O9TM
This Old Marketing: An Article on House Organs
https://books.google.com/books?id=8uA7AQAAMAAJ&pg=RA5-PA16&lpg=RA5-PA16&dq=%22house+organ%22+magazine+1800s&source=bl&ots=LugDdPSwn6&sig=hKE8Qne2C_Pth1UkMMp4EQgZy4I&hl=en&sa=X&ved=0ahUKEwjE3e70r5DRAhVo6IMKHaN5CuMQ6AEIITAB#v=onepage&q=%22house%20organ%22%20magazine%201800s&f=false
In this Christmas edition of This Old Marketing, Joe and Robert discuss Facebook's new process around fake news, and why it may prove to be a rather large opportunity for content-driven brands. In other news, the boys discuss why your body of work matters, why some research is really bad and the business models behind sponsored content. Rants and raves include David Copperfield and a new Altimeter report. This week's TOM example: Openview Venture Partners.
This week's story links:
Facebook Details Its New Plan To Combat Fake News Storieshttp://www.npr.org/sections/thetwo-way/2016/12/15/505728377/facebook-details-its-new-plan-to-combat-fake-news-stories
Why The Laws of Supply And Demand Don’t Work Online And How Quality Content Is The Answerhttps://www.themediabriefing.com/article/why-the-laws-of-supply-demand-don-t-work-online-and-how-quality-content-is-the-answer
State Of The Content Marketing Ecosystemhttps://www.searchenginejournal.com/the-current-state-of-the-content-marketing-ecosystem-infographic/180492/
Publishers Take On Ad Agency Roles With Branded Contenthttp://www.wsj.com/articles/publishers-take-on-ad-agency-roles-with-branded-content-1481457605 EPISODE SPONSOR: Content Marketing Institute Events. Use coupon code PNR100 and go to http://contentmarketinginstitute.com/events RANTS AND RAVEShttp://www2.prophet.com/5-Stages-of-Digital-Content-Maturity
https://www.washingtonpost.com/news/the-fix/wp/2016/12/16/now-you-can-fact-check-trumps-tweets-in-the-tweets-themselves/
TOM EXAMPLE: Build from Openview
http://openview.vc/build-book
In this episode of This Old Marketing, Joe and Robert dismantle a blog post that insists that content marketing does not exist. In other news, a number of content jobs will be lost to machine learning and Enterprise launches a new digital magazine that looks like sales collateral. Rants and raves include Scott Galloway and PewDiePie. This week's TOM: Constant Contact.
This week's show links:
Is Content Marketing Failing Us In B2Bhttp://www.heidi-taylor.com/blog/b2b-marketing/is-content-marketing-failing-us-in-b2b/
Will Artificial Intelligence Replace Writers and Content Marketershttp://www.pr2020.com/blog/will-artificial-intelligence-replace-content-marketers
Enterprise Embraces Content Marketing With Digital Magazinehttp://www.mediapost.com/publications/article/290321/enterprise-embraces-content-marketing-with-digital.html
EPISODE SPONSOR - Content Marketing Institute 2017 Events - http://contentmarketinginstitute.com/events/
RANTS AND RAVES
https://www.l2inc.com/winners-losers-what-airbnb-isn't-telling-us/2016/blog
http://www.businessinsider.com/groupm-creates-mplatform-division-2016-11 https://www.linkedin.com/pulse/microsoft-linkedin-beginning-our-journey-together-satya-nadella https://www.youtube.com/watch?v=Y39LE5ZoKjw
In this episode of This Old Marketing, Joe and Robert discuss the result of focusing too much on Facebook for content distribution. GoPro closes down their media division and CNN hires Casey Neistat to launch a new media property. Rants and raves include Breitbart.com and the business case for leveraging content marketing as public relations. This Old Marketing example - UK National Trust.
This week's story links:
Two years after buying Elite Daily, the Daily Mail says the Facebook publisher is worthless
http://www.recode.net/2016/12/1/13806610/daily-mail-elite-daily-writedown-31-million-loss
GoPro Cutting 15% of Workforce, Closes Entertainment Unithttps://www.bloomberg.com/news/articles/2016-11-30/gopro-cutting-15-of-workforce-shuts-down-entertainment-unit
How Casey Neistat Used Content Marketing To Sell Bemehttps://www.linkedin.com/pulse/how-casey-neistat-used-content-marketing-sell-his-beme-daniel-hochuli
CNN to launch new media platform with Casey Neistathttp://www.theverge.com/2016/11/28/13762792/cnn-beme-shut-down-casey-neistat-new-startup
EPISODE SPONSOR
Intelligent Content Conference - Sign up now at http://IntelligentContentConference.com
RANTS AND RAVES
http://www.wsj.com/articles/breitbart-controversy-spotlights-ad-technology-confusion-1480737178
https://contently.com/strategist/2016/11/22/publishers-threaten-ad-agencies/
http://digiday.com/publishers/wake-declines-time-inc-centralizes-digital-desks/
https://www.businessoffashion.com/articles/news-analysis/hearst-and-other-publishers-consolidate
TOM - The National Trusthttps://www.nationaltrust.org.uk/about-us
https://en.wikipedia.org/wiki/National_Trust_Magazine
In this episode of This Old Marketing, Joe and Robert (together again) discuss Airbnb's new magazine launch with Hearst. While brand editors have a lot of red tape to work through, some people think content blindness is a real thing. And finally, media companies running to the speed of news (and eyeballs) is killing the truth in news (and maybe creating an opportunity for brands). Rants and raves include newspapers and the FCC. This week's TOM example: Inbound Marketing (the book).
This week's news links:
Hearst’s Joana Coles Has Partnered with Airbnb New Magazine Venturehttp://www.adweek.com/news/advertising-branding/hearsts-joanna-coles-has-partnered-airbnb-new-magazine-venture-174728
Editor’s Guide to Working With Brandshttps://contently.com/strategist/2015/02/03/the-editors-guide-to-working-with-brands/
Is Content Blindness The New Banner Blindness
http://www.forbes.com/sites/forbesagencycouncil/2016/08/23/is-content-blindness-the-new-banner-blindness/?utm_content=buffer28edd#167cb11a449f
Students don’t know when News Is Fakehttp://www.wsj.com/articles/most-students-dont-know-when-news-is-fake-stanford-study-finds-1479752576?mod=e2fb
EPISODE SPONSOR: Intelligent Content Conference. Sign up at http://www.intelligentcontentconference.com/ by December 16th for best rates.
RANTS AND RAVES
http://knowledge.wharton.upenn.edu/article/end-digital-advertising-know/
http://www.usatoday.com/story/money/2016/11/27/media-companies-lobby-trump-loosening-cross-ownership-rules/94359950/
TOM: Inbound Marketing by Hubspot
https://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311
In this very special Thanksgiving episode of This Old Marketing, Joe and Robert are together again, first discussing the big partnership news between MXM and C3, setting the stage for a content marketing mega agency. Facebook continues to have problems with fake news, and Joe and Robert discuss what the impact will be for brands. Rants and raves include more Facebook and their big measurement issues. This week's TOM example: Butterball.
This week's news stories:
MXM and C3 Unite to Form the First content Centric Global Agency Network http://www.prnewswire.com/news-releases/mxm-and-european-content-giant-c3-unite-to-form-the-first-content-centric-global-agency-network-300363732.html Facebook Admits It Must Do More To Stop The Spread of Misinformation On Its Platform https://techcrunch.com/2016/11/10/facebook-admits-it-must-do-more-to-stop-the-spread-of-misinformation-on-its-platform/ 7 New Podcast Statistics for 2016 http://www.convinceandconvert.com/content-marketing/7-new-podcast-facts-and-statistics-for-2016/
EPISODE SPONSOR - Intelligent Content Conference. Rates go up on December 17th. Register today: http://intelligentcontentconference.com RANTS AND RAVES http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/making-your-marketing-organization-agile-a-step-by-step-guide
http://www.gartner.com/newsroom/id/3502017
http://www.marketwatch.com/story/donald-trumps-war-on-media-is-boosting-subscriptions-donations-for-news-outlets-2016-11-16
http://www.thedrum.com/news/2016/11/16/facebook-vows-be-more-transparent-about-metrics-after-admitting-more-miscalculations
TOM - Butterball http://www.butterball.com/turkey-talk-line http://www.firstlinemedia.com/mnr/butterball_2016/ http://mashable.com/2016/10/31/butterball-turkey-talk-line-text/#hB.FVC2D38qB
In this episode of This Old Marketing, Joe and Robert discuss the IAB's latest research on advertising growth...what's right and incorrect about it. In other news, WordPress and Medium are ready to battle website turf, and blogs are getting longer and taking longer to write. Rants and raves include live magazines and the downfall of the press. This week's TOM example: Autodesk.
This week's story links:
Top Sponsor:
Get the Content Marketing Benchmark report, courtesy of Noosh at http://cmi.media/pnr157b
Ad Revenues for First half of 2016 are at an All Time Highhttps://www.iab.com/news/digital-ad-revenues-grow-19-year-year-first-half-2016/
WordPress and the Future of Publishing
https://contently.com/strategist/2016/11/08/wordpress-publishing-future/
New Research: 3rd Annual Survey of 1000+ Bloggers (time, length and tacticshttps://www.orbitmedia.com/blog/blogger-trends/ EPISODE SPONSOR
Curalate...download their guide to understanding millennials - http://cmi.media/pnr157a
RANTS AND RAVES
https://www.bostonglobe.com/arts/2016/11/08/live-magazines-put-you-room-with-story/5MQYxt3yEplxADDtdryTuL/story.html
TOM AutoDesk: https://insights.newscred.com/autodesk-content-marketing-redshift/
In this special three-year anniversary (and one million download) episode of This Old Marketing, Joe and Robert dig back into the archives and discuss what's made them successful in their careers. Then, both discuss what they've seen work and not work in enterprises around the world when it comes to content marketing. Rants and raves include Forbes and Yahoo! This week's TOM example: Chief Content Officer (CCO) magazine.
This week's story links:
Top Sponsor: Noosh and Get the Content Marketing Benchmark Report - http://cmi.media/pnr156b
5 Trends to Watch In Content Marketing For 2017http://www.forbes.com/sites/miketempleman/2016/11/03/content-marketing-trends-what-to-expect-in-2017-and-beyond/#4a9f2c6550ca
Episode Sponsor: Curalate and the 6 Tips to Lower Your Cost-Per-Click by 40% - http://cmi.media/pnr156a
RANTS AND RAVES
https://finance.yahoo.com/quote/WTW/?p=WTW
https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612/ref=asap_bc?ie=UTF8
TOM EXAMPLE:http://contentmarketinginstitute.com/chief-content-officer/
In this week's This Old Marketing, Joe and Robert discuss Twitter's decision to kill Vine and why brands and content creators should have known better. Agencies start to launch print magazines, while IDG's content creation model is one all brand's should emulate. Rants and raves include not starting a podcast and five ways to scare your boss into content marketing. This week's TOM example: Think with Google.
This week's stories:
Sponsor: Get Noosh's Content Marketing Benchmark report at: http://cmi.media/pnr155b
Twitter Just Shut Down Vine 4 Years After Buying Ithttp://www.adweek.com/news/technology/twitter-just-shut-down-vine-4-years-after-buying-it-30-million-174301
Vine Shutdown loss to Black Culturehttp://www.vox.com/2016/10/28/13439450/vine-shutdown-loss-to-black-culture
Why You Soon May be Seeing More Agencies Launch Their Own Print Magazineshttp://www.adweek.com/news/advertising-branding/why-you-may-soon-be-seeing-more-agencies-launching-their-own-print-magazines-174146
How IDG Approaches Editorial Strategyhttp://www.fipp.com/news/features/how-idg-approaches-editorial-strategy
EPISODE SPONSOR
Curalate and the Millennials Guide: Engaging a Generation of Visual Buyers. Download it at http://cmi.media/pnr155a
RANTS AND RAVES
https://www.youtube.com/watch?v=L5X1awpnL7A (subscribe link here: https://www.youtube.com/user/SparkMediaSolutions?sub_confirmation=1)
http://thoughtcatalog.com/ryan-holiday/2016/10/please-please-for-the-love-of-god-do-not-start-a-podcast/
http://www.marketingaiinstitute.com/blog/introducing-the-marketing-artificial-intelligence-institute
TOM Example: Think with Google https://www.thinkwithgoogle.com/
In this episode of This Old Marketing, Joe and Robert discuss the AT&T/Time Warner merger and what it means for marketing professionals. Email is becoming more important than ever, and the latest APAC content marketing research is dissected. Rants and raves include a new content book and poor, poor Mashable. This week's TOM example: Pinsent Masons.
This week's article links:
Top of the Show Sponsor: Noosh: Get the Content Marketing Benchmark report at: http://cmi.media/pnr154b
NEWS
AT&T Agrees to Purchase Time Warner For More than $80 Billionhttp://www.nytimes.com/2016/10/23/business/dealbook/att-agrees-to-buy-time-warner-for-more-than-80-billion.html?_r=0
Email Is Evolving And Time Spent With It Is Growinghttp://www.cmo.com/adobe-digital-insights/articles/2016/9/30/adobe-email-survey-2016.html#gs.null
Survey Proves APAC Marketers Have No Idea About Content Marketinghttps://www.linkedin.com/pulse/survey-proves-apac-marketers-have-idea-content-part-daniel-hochuli
EPISODE SPONSOR The Complete Guide to Visual Commerce from Curalate: http://cmi.media/pnr154a
RANTS AND RAVES
http://hbswk.hbs.edu/item/three-critical-mistakes-digital-businesses-make-with-content http://mashable.com/2016/10/18/chipotle-edgy-snapchat-show
http://www.recode.net/2016/10/24/13381002/new-york-times-wirecutter-purchase-30-million-briam-lam-consumer-guide
http://magculture.com/the-gap-document/ TOM Pinsent Masons
http://contentmarketingtoday.com/2008/02/03/powerful-brand-built-by-great-content-marketing-from-uk-law-firm-pinsent-masons/
In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for new media business models. Rants and raves include Donny Osmond and HP Enterprise. This week's TOM example: MassMutual's Society of Grownups.
This week's articles:
Is Content Marketing A Load Of Bollockshttps://www.marketingweek.com/2016/10/11/is-content-marketing-a-load-of-bullsht/
Google Acquires Famebit to Connect Youtube Creators With Brandshttps://techcrunch.com/2016/10/11/google-acquires-famebit-to-connect-youtube-creators-with-brands/
Publishers Become Retailers In The Market For Survivalhttps://www.theguardian.com/media/2016/oct/10/publishers-become-retailers-in-the-market-for-survival
5 Takeaways From Hubspot’s State of Inbound 2016http://www.toprankblog.com/2016/09/hubspot-2016-report/
EPISODE SPONSOR
Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr153
RANTS AND RAVES
http://www.cmo.com/opinion/articles/2016/9/21/the-storytelling-cmo.html#gs.9A13wE8
http://www.cmo.com/opinion/articles/2016/9/13/leading-from-the-front.html#gs.OE2Hk1c
https://www.hpe.com/us/en/insights.html?jumpid=ps_nfhbgkxma6/dm:_N117602.157906TIMEINC_139478513_311749138_0_4934935
THIS OLD MARKETING: Society of Grownups
https://www.bostonglobe.com/business/2016/10/11/massmutual-closes-society-grownups-storefront-tries-reach-millennial-customers/tlWWzQgMnsffklO7tQBjcK/story.html
https://www.societyofgrownups.com/
In this episode of Pulizzi and Rose with This Old Marketing, Joe and Robert discuss the New York Times and their new Flex Frame native advertising unit - and what markets can learn about user experience. The boys then dissect the art of thought leadership, which requires both thought and leadership, while McDonald's YouTube channel goes down, flame-broiled style. Rants and raves include the Twitter sale and Facebook's marketplace launch. This week's TOM example: Pressed Juicery
This week's show links:
NYTimes Shuns Banner Ads In Favor of Proprietary Ad format
http://www.wsj.com/articles/new-york-times-shuns-banner-ads-in-favor-of-proprietary-ad-format-1475661662
Thought Leadership Disrupted
http://tldisrupted.com
What McDonalds Has Learned From Its Failed YouTube Channel
http://www.thedrum.com/news/2016/10/06/what-mcdonald-s-has-learned-its-failed-youtube-channel
EPISODE SPONSOR
Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr152
RANTS AND RAVES
http://www.wsj.com/video/analyst-dont-count-google-out-of-twitter-merger-talk/B9C61660-8AD6-4995-89F3-11616217026E.html
http://www.web-strategist.com/blog/2016/10/03/facebook-joins-the-collaborative-economy-with-marketplace/
THIS OLD MARKETING: Pressed Juicery
http://thechalkboardmag.com/
https://growtheverywhere.com/growth-everywhere-interview/hayden-slater-pressed-juicery/
In this episode of This Old Marketing, Joe and Robert discuss the results of CMI's 2017 content marketing benchmarks report and find that content marketing is indeed all about building audience. Rolling Stone finds a buyer; and who really should be the agency in charge of content creation? Rants and raves include a Robert Rose book review while Mental Floss folds print. This week's TOM example: Saindbury's.
This week's show notes:
Singapore-based music startup buys 49% stake in Rolling Stone https://techcrunch.com/2016/09/25/bandlab-rolling-stone/ Content Marketing Takes A Turn For The Better - New 2017 Research http://contentmarketinginstitute.com/2016/09/content-marketing-research-b2b/ Content Creation Who’s Job Is It Anyway http://mediatel.co.uk/newsline/2016/09/27/content-creation-whose-job-is-it-anyway/ EPISODE SPONSOR ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr151 RANTS AND RAVES https://www.amazon.com/dp/B01LK7GXKM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 http://www.slate.com/blogs/browbeat/2016/09/24/paramount_has_some_regrets_about_monster_trucks.html?wpsrc=sh_all_dt_tw_ru http://www.foliomag.com/mental-floss-shutters-print-edition/ http://digiday.com/publishers/publishers-appear-cooling-facebook-instant-articles/ TOM http://www.sainsburysmagazine.co.uk
In this special 150th episode of This Old Marketing, Joe and Robert spend some time talking about what makes a successful podcast, and each ponder on why PNR has lasted this wonderful 2.8 years. In other news, Facebook is public enemy number one for media companies and journalists and Salesforce considers buying Twitter. Rants and raves include the cost of content marketing and why we do content. This week's TOM example: Petfinder.
This week's story links:
Why Salesforce Might Be Interested in Twitter -
https://techcrunch.com/2016/09/24/why-salesforce-might-be-interested-in-twitter/
Why Facebook Is Public Enemy Number One -
https://www.theguardian.com/media/greenslade/2016/sep/20/why-facebook-is-public-enemy-number-one-for-newspapers-and-journalism
EPISODE SPONSOR - ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr150b
RANTS AND RAVES -
http://www.cmo.com/interviews/articles/2015/12/3/cmo-interview-linda-boff-GE.html#gs.null
TOM - Petfinder
http://adage.com/article/news/nestle-purina-buy-petfinder/241995/
In this ThisOldMarketing episode, Adblock plus starts their own ad network (or do they?) and the boys discuss the future of advertising. AT&T looks to become a media company (of course) and some people think content marketing is hard to measure. Rants and raves include a lengthy talk about diversity in the event business. This week's TOM example: Walmart World.
This week's show links:
Adblock Is Absolutely Not Launching An Ad Network - But Yes They Are #SorryNotSorry https://contently.com/strategist/2016/09/14/adblock-plus-platform-backlash/ AT&T Wants to Be A Media Company - Here’s Who They Could Buy http://www.cnbc.com/2016/09/13/att-wants-to-own-a-media-company--heres-who-they-could-buy.html Does The Content Marketing Industry Have a Measurement Problem http://www.martechadvisor.com/articles/content-marketing/does-the-content-marketing-industry-have-a-measurement-problem/ EPISODE SPONSOR - ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr149 RANTS AND RAVES - http://www.chicagotribune.com/entertainment/tv/ct-comedians-in-cars-emmy-mov-0916-20160915-column.html https://www.linkedin.com/pulse/case-women-speakers-why-some-events-arent-getting-them-mcphillips?trk=prof-post https://www.futurum.xyz/digital-transformation-cannot-succeed-without-the-right-culture/ THIS OLD MARKETING - https://us.walmartone.com/en/walmart/news/walmart-world/
In this post-show Content Marketing World (#CMWorld) edition of #ThisOldMarketing, Joe and Robert (of course) discuss the events surrounding this year's big event. In addition, the boys discussed whether more or less content will win the day for brands, and why YouTube is changing their advertising model pronto. Rants and raves include new contextual content research and a new content program from Starbucks. This week's TOM example: Kodak.
This week's story links:
The Future Is More Content - Jeff Bezos, Robots and High Volume Publishing http://buzzsumo.com/blog/future-lot-content/ Advertising Hits a Hurdle http://chrisbrogan.com/adhurdle/ EPISODE SPONSOR ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr148 RANTS AND RAVES Robert http://edgeperspectives.typepad.com/edge_perspectives/2016/08/the-demise-of-advertising-business-models.html http://rebeccalieb.com/blog/2016/09/07/new-research-contextual-campaigns Joe https://upstanders.starbucks.com/ https://velocitypartners.com/blog/content-marketing-world-2016-review/
This very special episode of #ThisOldMarketing is Joe and Robert's 2017 content marketing predictions episode. We can't tell you what they are in this abstract, but both PNR add three very special predictions each that are sure to actually come true.
Episode Sponsor:
Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr146
This Old Marketing Example - Loot Crate
http://magazine.lootcrate.com/
http://www.thedailycrate.com/
In this episode of #ThisOldMarketing, Google announces major changes to search engine rankings based on your pop over status. Is there really a future in advertising (trick question) and will YouTube's new backstage give them a hall pass with the big boys? Rants and raves include a focus on numbers and marketing automation must die. This week's TOM example: Bloomingdale's.
This week's article links:
Google to Punish Sites That Use Intrusive Pop Over Adshttp://arstechnica.com/business/2016/08/google-to-punish-sites-that-use-intrusive-pop-over-ads/
Ads Are Bad and Also Terriblehttps://techcrunch.com/2016/08/20/ads-are-bad-and-also-terrible/
YouTube Plans to bring Photos Polls and Text to The Video Servicehttp://venturebeat.com/2016/08/24/inside-backstage-youtubes-plan-to-bring-photos-polls-and-text-to-the-video-service/
SPONSOR
Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr146
RANTS/RAVES
https://medium.com/@mitchjoel/marketing-automation-must-die-1a123d5e880a#.kxuehxp2l
http://www.mckinsey.com/business-functions/operations/our-insights/the-ceo-guide-to-customer-experience
TOM:
http://www.foliomag.com/2008/breaking-through-mail-clutter/
For this episode of #ThisOldMarketing, Joe and Robert discuss John Oliver's take on the broken business model of newspapers. The boys believe that in the near future, you'll see brands actually owning these media properties. In other news, Gartner's new "Hype" cycle is out for marketing and Google+ closes on-air hangouts. Rants and raves include what's wrong with the buyer persona. This week's TOM example: Ernst & Young.
This week's story links:
John Oliver on Last Week Tonight - On Journalismhttps://www.youtube.com/watch?v=bq2_wSsDwkQ
http://www.naa.org/News-and-Media/Press-Center/Archives/2016/NAA-CEO-to-John-Oliver.aspx#.V6oGqlRUyCY.twitter
The Gartner Hype Cycle For Digital Marketing And Advertisinghttp://blogs.gartner.com/chris-ross/2016/08/09/gartner-hype-cycle-for-digital-marketing-and-advertising-2016/
http://marketingio.com/2016/08/15/hype-cycle-for-digital-marketing-and-advertising-2016-gartner/
Google Quietly Discontinues Google+ Hangouts On Air - Pushes Users to YouTube Livehttp://venturebeat.com/2016/08/15/google-is-discontinuing-google-hangouts-on-air-on-september-12-pushes-users-to-youtube-live/
SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com
RANTS AND RAVES
http://tribunecontentagency.com/article/facebook039s-beautiful-mind/
https://hbr.org/2016/09/know-your-customers-jobs-to-be-done TOM Example: E&Y http://www.ey.com/GL/en/Industries
http://taxinsights.ey.com/forms/print-editions.aspx#
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn't actually strategic. Accenture looks to become one of the leading content marketing providers in the world, and Facebook blocks the ad blockers with more of the same from Facebook. Rants and raves include Blab shutting down and personalized content. This week's TOM example: WE Energies.
This week's story links:
How Google Analytics Ruined Marketing
https://techcrunch.com/2016/08/07/how-google-analytics-ruined-marketing/ No Agencies Have This Breadth of Content: Inside Accenture’s $600 million content businesshttp://digiday.com/agencies/no-agencies-breadth-content-inside-accentures-600-million-content-business/
Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Adshttp://adage.com/article/digital/facebook-defeats-ad-blockers-users-control/305375/?_lrsc=fa470243-212f-48ce-9ae5-d5347bb75364
SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com
RANTS AND RAVEShttp://www.emarketer.com/Article/How-Marketers-Benefit-Automating-Content-Creation/1014324?ecid=NL1015 http://marketingland.com/blab-shuts-live-video-platform-188089 https://medium.com/@shaanvp/blab-is-dead-long-live-blab-d2f72449ddb8#.9a2kyrpte
TOM:WE Energies
http://www.tmj4.com/on-air/inside-the-we-energies-cookie-book
https://www.we-energies.com/home/cookiebook80th/we_energies_cookiebooks.html
In this episode of #ThisOldMarketing, Joe and Robert discuss two new social media platform launches. Instagram launches Instagram Stories and LinkedIn launches influencer video. Content strategy is still in a fight with content marketing, and publishers are still dependent on Facebook. Rants and raves include the 130-hour work week and sponsored content. This week's TOM example: The Olympics.
This week's story links:
Instagram Takes A Page From Snapchat And Takes Aim At It Toohttp://www.nytimes.com/2016/08/03/technology/instagram-stories-snapchat-facebook.html?_r=0
LinkedIn Feed Is coming To Life With Videos From Influencershttps://blog.linkedin.com/2016/08/02/your-linkedin-feed-is-coming-to-life-with-videos-from-linkedin-i
Content Marketing Isn’t A Strategyhttp://www.cmswire.com/content-marketing/content-strategist-karen-mcgrane-content-marketing-isnt-a-strategy
Facebook’s Dominance In Journalism Could Be Bad News For Us Allhttps://www.theguardian.com/media-network/2016/jul/28/facebook-dominance-journalism-world-view
SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com
RANTS/RAVES
https://www.bloomberg.com/features/2016-marissa-mayer-interview-issue/
https://www.linkedin.com/pulse/how-sponsored-content-could-kill-media-joe-pulizzi
TOM:
1896 The First Modern Olympics https://www.amazon.com/gp/product/B005HJYN5W/ref=oh_aui_d_detailpage_o00_?ie=UTF8&psc=1
In this episode of #ThisOldMarketing, Joe and Robert discuss Cisco Systems adding 200 content-related roles to the organization. B-to-C brands are focusing on "micro-moments" and too many brands think they are doing content marketing when they really aren't doing content marketing. Rants and raves include Coca-Cola and a huge social media mistake from the US Olympic Committee. This week's TOM Example: Nationwide Insurance.
This week's story links:
Why Cisco Is Hiring 200 Content Marketershttps://contently.com/strategist/2016/07/22/why-cisco-hiring-200-content-marketers/ How Brands Can Culturally Attract and Engage Fanshttps://www.bulldogreporter.com/how-brands-can-culturally-attract-and-engage-fans-new-report-shows-how-connected-brands-can-stay-valued/
Ushering In The New Guard - Is Content Marketing the Path Forward?http://www.forbes.com/sites/patrickspenner/2016/07/28/ushering-in-the-new-guard-is-content-marketing-the-path-forward/#64b405137451 SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS/RAVES http://www.adweek.com/news/advertising-branding/here-are-many-many-ways-your-business-can-get-trouble-tweeting-olympics-172699
In this week's episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Medium launches a content marketplace that might be a category killer, and the New York Times content studio is now a full agency (who would have guessed?). Rants and raves include stopping and how publishers love for native advertising may mean that brands will inherit the web. This week's TOM example: Houghton.
This week's story links:
ContentMarketingWorld.com - Use coupon code PNR200 for $200 off registration.
Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners.
Yahoo Sells Core Business to Verizon For 4.8 Billionhttp://www.nytimes.com/2016/07/25/business/yahoo-sale.html?_r=1
Unilever Buys Dollar Shave Club for $1 Billionhttp://www.nytimes.com/2016/07/20/business/dealbook/unilever-dollar-shave-club.html
Medium Is Launching A Creative Exchange for Writershttps://help.medium.com/hc/en-us/articles/221393947-The-Creative-Exchange-for-Writers
T-Brand Studio Is Now A Full Fledged Agencyhttps://digiday.com/publishers/beyond-native-ny-times-plans-turn-t-brand-studio-full-fledged-agency/
SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b
Rants and Raveshttps://vimeopro.com/user48581009/the-ballad-of-the-dreadnought
http://www.wsj.com/articles/martin-guitar-tries-long-form-branded-content-with-40-minute-documentary-1469206775
http://www.nytimes.com/2016/07/25/business/sponsored-content-takes-larger-role-in-media-companies.html?_r=0
In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering. In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fertile testing ground for small publishers and brands. Rants and raves include great storytelling and the Trump/Pence logo. This week's TOM example: I Dig Hardware from Allegion.
This week's story links:
Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners.
Pokemon Go Inspiring Small Retailers - Has AR Gone Mainstream?
http://www.adweek.com/news/technology/pok-mon-go-inspiring-small-retailers-so-has-augmented-reality-gone-mainstream-172478
Why Content Marketing Is Bigger Than Jon Mandel
http://www.mediapost.com/publications/article/280372/why-content-marketing-is-bigger-than-jon-mandel.html
Should Publishers Use Mediumhttps://www.baekdal.com/analysis/should-publishers-use-medium/F8A5DCFBF0B94B4DB1EA458D739A901E63A27B2811B70791BB927CD1D38475E2
SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b
Rants and Raves
http://www.wsj.com/articles/why-good-storytellers-are-happier-in-life-and-in-love-1467652052 http://www.recode.net/2016/7/15/12201498/trump-pence-campaign-logo-meme
TOM
http://idighardware.com
In this episode of #ThisOldMarketing, the boys discuss the likelihood of a 1984-type environment for the future of advertising. Content marketing outsourcing has been happening since forever, but Adweek identifies advertising agencies as a new source, and customer experience is a real drag at big brands. Rants and raves include how stock trading and content marketing are actually pretty similar. This week's TOM example: Maui Electric.
This week's show links:
Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners.
The Creepy Dystopian Future of Advertising
http://www.foxbusiness.com/features/2016/07/05/creepy-dystopian-future-advertising.html WPP Spent $1 Billion with Facebook Last Year http://adage.com/article/agencies/wpp-spent-1b-facebook-year-facts/303744/
This Ad Agency Created An Ad Free Niche Cooking Magazine
http://www.adweek.com/news/advertising-branding/why-ad-agency-created-ad-free-niche-cooking-magazine-172447
Branding - Keeping Up with Customers Not Competitors Becoming The Greatest Challenge To brands
https://www.bulldogreporter.com/modern-branding-keeping-up-with-customers-not-competitors-is-becoming-the-greatest-challenge-to-brands/
SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b
RAVES:
The Attention Economy and the Demise of Middle Ground
https://www.theguardian.com/media-network/2016/jul/06/attention-economy-demise-middle-ground
THIS OLD MARKETING https://www.mauielectric.com/recipes
In this episode of #ThisOldMarketing, Joe and Robert discuss how new media and content marketing are intersecting with a launch by Thrillist and some venture money given to Woven Digital by agency players. Facebook yet again tweaks their algorithm, making it almost impossible for anyone to reach anyone else without paying for it. Rants and raves include Vice, Buzzfeed and the history of content marketing. This week's TOM: Tower Records and Pulse! Magazine.
This week's story links:
Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr138a for a special offer for PNR listeners.
Thrillist’s Content Marketing Division Is Launching A Booze Focused Site
http://www.wsj.com/articles/thrillists-content-marketing-division-is-launching-a-booze-focused-site-1467194400
Male Oriented Web Publisher Woven Digital Raises 18.5 Millionhttp://www.wsj.com/articles/male-oriented-web-publisher-woven-digital-raises-18-5-million-1467284400
What Facebook Wants You To Know About Their Changing Algorithmhttp://money.cnn.com/2016/06/29/media/facebook-ranking-changes-news-feed/index.html
SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr138b
RANTS AND RAVES Roberthttp://www.wsj.com/articles/vice-buzzfeed-tread-on-madison-avenues-turf-1466568065 Joe http://contentmarketinginstitute.com/2016/07/history-content-marketing/
TOM - Tower Recordshttps://en.wikipedia.org/wiki/Pulse!_(magazine)
In this week's #ThisOldMarketing, Joe and Robert discuss how Facebook is leveraging native advertising to significantly alter the business model for publishers. This, in turn, becomes a huge opportunity for brands. In addition, FB announces that they are starting to pay media companies (and influencers) to create video on their platforms. In other news, native advertising is booming (who knew?). Rants and raves include Garrison Keillor and Print. This week's TOM example: Steelcase.
Today's Episode Sponsor - Ahrefs (ahrefs.com) has a 30% off special for PNR listeners, plus a 14-day free trial. Go here for more - http://cmi.media/pnr137a
This week's story links:
Did Facebook Just Deliver a Crushing Blow To Native Advertising http://www.fastcompany.com/3061204/did-facebook-just-deliver-a-crushing-blow-to-native-advertising?partner=rss&utm_source=feedly&utm_medium=webfeeds Paired With…. Facebook Makes A Deal To Pay For Media Companies, Celebrities for Facebook Live http://www.wsj.com/articles/facebook-signs-deals-with-media-companies-celebrities-for-facebook-live-1466533472 2016 Native Advertising Trends For Publishers http://www.huffingtonpost.com/chad-pollitt/2016-native-advertising-t_1_b_10570340.html Tronc Threatens a Nightmare Hellscape of Video Content in New Warning to Employees http://www.theverge.com/2016/6/20/11978312/tronc-employee-video-content-hellscape SPONSOR - CONTENT MARKETING WORLD Use code PNR200 to save $200 off at http://contentmarketingworld.com RAVES http://www.cbsnews.com/news/garrison-keillor-signs-off/
In this week's #ThisOldMarketing, Joe and Robert talk about brands moving to Facebook's instant articles (in this case, Intel), and how FB needs to do more to help educate marketers and advertisers than their newly launched "creative hub". Podcasting gets a shot in the arm with eBay, and somewhere out there are some very happy, but very disillusioned marketers. Rants and raves include Snapchat's new magazine. TOM example of the week: Investools.
This week's story links:
Facebook Extends Instant Articles - Starting With Intel
http://digiday.com/brands/facebook-extends-instant-articles-brands-starting-intel/
Facebook Launches Creative Hub To Simplify Creation of Ads
http://adage.com/article/special-report-cannes-lions/facebook-launches-creative-hub/304531/
Podcast Companies Experiment With Sponsored Content
http://www.wsj.com/articles/podcast-companies-experiment-with-sponsored-content-1466154000
73% Of Ad Buyers Cite User Experience As Major Industry Challengehttp://www.adweek.com/news/technology/73-ad-buyers-cite-user-experience-major-industry-challenge-171995
These 5 Charts Show The State of Content Marketing Todayhttp://www.cmo.com/features/articles/2016/6/16/2016-state-of-content-marketing-through-5-charts.html SPONSOR MESSAGE: GoToWebinar and the "5 Steps to Attract Your Target Audience to Your Next Webinar" eBook. Download for free here: http://cmi.media/pnr136 RANTS & RAVES http://thenextweb.com/insider/2016/06/17/snapchats-launching-digital-magazine-focused-tntersection-life-tech/ http://adage.com/article/agency-news/ana-k2-find-evidence-pervasive-agency-rebate-collection/304347/ http://adage.com/article/guest-columnists/clients-blame-lack-agency-transparency/304495/ THIS OLD MARKETING: Investools from TD Ameritrade
https://www.investools.com
In this episode of #ThisOldMarketing, Joe and Robert discuss the Microsoft purchase of LinkedIn, and how every media outlet missed the big story that Microsoft purchased a media company. In another story, we find out that most marketers are using native advertising the wrong way while Facebook reach continues to plummet. Rants and raves include the opportunity for publishers as agencies. This week's TOM example: Computer magazine startups.
This week's story links: MSFT Buys LinkedIn
https://www.linkedin.com/pulse/linkedin-microsoft-changing-way-world-works-jeff-weiner The Future of Branding Is Debrandinghttp://www.fastcodesign.com/3060658/the-future-of-branding-is-debranding
Publisher Reach On Facebook Is Down 42%http://www.adweek.com/news/technology/publisher-reach-facebook-down-42-percent-171818 SPONSOR - GoToWebinar and their eBook, "5 Ways to Attract a Targeted Audience to Your Next Webinar". Download here - http://cmi.media/pnr135
RANTS AND RAVEShttps://www.themediabriefing.com/article/the-changing-relationship-between-publishers-and-agencies http://digiday.com/agencies/confessions-agency-ceo-agencies-use-new-tech-know-will-fail/
THIS OLD MARKETING
https://en.wikipedia.org/wiki/Dr._Dobb%27s_Journal
https://en.wikipedia.org/wiki/Atari_Age_%28magazine%29
https://en.wikipedia.org/wiki/The_Transactor#cite_note-transactor_1_1-4
https://en.wikipedia.org/wiki/Acorn_User
In this week's #ThisOldMarketing, Joe and Robert discuss a number of acquisitions that occurred this week, including CMI. Mary Meeker's annual Internet Trends Report is out again, and the boys discuss the highlights, while Mondelez does a Pepsi and Red Bull and begins a content marketing approach as profit center. Rants and raves include Scott Brinker and audio content. This week's TOM example: Porsche.
This week's story links:
Content Marketing Institute Acquired by UBM
http://contentmarketinginstitute.com/2016/06/cmi-acquired-by-ubm/
15 Most Important Slides In Mary Meeker’s Internet Trends Reporthttps://www.washingtonpost.com/news/innovations/wp/2016/06/02/the-15-most-important-slides-in-mary-meekers-internet-trends-report/
Yahoo’s False Prophet - How Marissa Mayer Failed To Turn the Company Around https://variety.com/2016/digital/features/marissa-mayer-yahoo-ceo-1201781310/
Mondelez Makes Moves To Look More Like A Media Companyhttp://www.wsj.com/articles/mondelez-makes-moves-to-look-more-like-a-media-company-1464692402
SPONSOR: GoToWebinar and "5 Steps to Attract Your Audience to Your Next Webinar" http://cmi.media/pnr134
RANTS AND RAVES
Robert: http://chiefmartec.com/2016/05/radical-nomql-movement-content-marketing/ Joe: http://digiday.com/publishers/monocle-magazine-monetizes-million-monthly-radio-listeners/
THIS OLD MARKETING
Christopherous
http://www.liebe-zu-ihm.be/porsche-christophorus-magazines/
http://www.porsche.com/usa/aboutporsche/christophorusmagazine/
https://en.wikipedia.org/wiki/Christophorus_(magazine)
In this episode of #ThisOldMarketing, the boys talk investing in content as an asset, starting with an interesting perspective on using evergreen content over temporal content. Apple looks like they are in the market for a content producer (although probably not Disney...yet) and (drum roll please), content marketing can now be scientifically proven (mic drop). Rants and raves include the Pope and programmatic data. This week's TOM: Thomas Chippendale.
This week's content marketing news:
Content Marketing And Compounding Returnshttp://tomtunguz.com/content-marketing-compounding-returns/ Apple And Hollywood - No Interest In Time Warner
http://adage.com/article/media/apple-a-hollywood-player-hin-interest-time-warner/304189/
Scientific support for content marketinghttps://www.linkedin.com/pulse/scientific-support-content-marketing-thomas-barregren
SPONSOR: 5 Steps to Attract Your Target Audience to Your Next Webinar from GoToWebinar - http://cmi.media/pnr133
RANTS AND RAVES
ROBERT
http://www.adweek.com/news/technology/these-2-tech-companies-are-combining-market-research-programmatic-ads-171721 JOE http://www.teenvogue.com/story/pope-youtube This Old Marketing: Thomas Chippendale https://en.wikipedia.org/wiki/Thomas_Chippendale
http://www.metmuseum.org/art/collection/search/591840
In this episode of #ThisOldMarketing, Joe and Robert discuss the "Chewbacca Mask" phenomenon and what it means for brands. Facebook needs to control the theft of content assets and Pepsi launches a content studio, soon to be a regular thing among brands. Rants and raves include building your personal brand and rented land. This week's TOM example: Playmobil.
This week's content links:
USE CODE "PNR200" to get $200 off at http://ContentMarketingWorld.com
Kohl's Sent Star Wars Treasure Trove To Woman Behind The Chewbacca Videohttp://www.adweek.com/news/advertising-branding/kohls-sent-star-wars-treasure-trove-woman-behind-megaviral-chewbacca-video-171628 Paired with
Facebook needs to make it easier to report stolen videos http://www.scottmonty.com/2016/05/facebook-needs-to-make-it-easier-to.html Pepsi’s Big Bet On Content
http://adage.com/article/cmo-strategy/pop-star-pepsico-s-big-bet-content-includes-a-movie/304004/
Interview with Shane Smith - CEO of Vice
http://digiday.com/publishers/shane-smith-vice-media-interview/ SPONSOR: GoToWebinar and "The 5 Keys to Attract a Targeted Audience with Webinars" - http://cmi.media/pnr132
RANTS AND RAVES
Robert http://www.mediapost.com/publications/article/276285/why-dont-most-large-advertisers-treat-marketing-a.html
https://www.psychologytoday.com/blog/machiavellians-gulling-the-rubes/201605/stop-trying-build-your-personal-brand Joe
http://app.stylist.co.uk
In this episode of #ThisOldMarketing, Joe and Robert discuss how content marketing and advertising don't compete with each other and, believe it or not, are actually different (to some people's dismay). Facebook acts like a real media company, and influencer marketing is the biggest thing that no enterprise understands how to execute well. Rants and raves include bots, bots and more bots. This week's TOM example: OBEY.
This week's story links:
http://www.businessinsider.com/sir-john-hegarty-on-the-perils-of-content-marketing-2016-5 https://www.theguardian.com/technology/2016/may/12/facebook-trending-news-leaked-documents-editor-guidelines
http://digiday.com/agencies/confessions-social-media-exec-no-idea-pay-influencers/
http://www.bloomberg.com/news/articles/2016-05-04/youtube-said-to-plan-unplugged-online-tv-service-for-2017
This week's sponsor: Marketo and Summer Marketing 101: http://cmi.media/pnr131
RANTS AND RAVES
http://www.cmo.com/articles/2016/5/6/cwtk-could-sponsored-content-be-the-antidote-to-ad-blocking.html http://techcrunch.com/2016/05/11/kik-already-has-over-6000-bots-reaching-300-million-registered-users/
THIS OLD MARKETING - OBEY
http://www.relevantmagazine.com/culture/books/features/21427-the-man-behind-obey
In this episode of #ThisOldMarketing, Joe and Robert discuss UK research that states content marketing/native advertising is predicted to double by 2020. Long-form content actually does have a chance on the smartphone and influencer marketing is not without its struggles. Rants and raves include two must-read articles on the state of marketing and advertising today. This week's TOM example: McCall's.
This week's article links:
Content Marketing Spend Predicted to Double In The UKhttp://www.campaignlive.co.uk/article/uk-content-marketing-spend-predicted-double-2020/1393581
Good News - People Will Read Your Long Stories On Their Phones
http://www.niemanlab.org/2016/05/good-news-publishers-people-will-read-your-long-stories-on-their-phones-for-two-minutes-anyway/
Multi-Channel Networks Content With Ad Buyer Fatiguehttp://www.wsj.com/articles/mcns-contend-with-ad-buyer-fatigue-1462562261
Content Commoner Not Kinghttp://adexchanger.com/the-sell-sider/content-commoner-not-king/
SPONSOR - Download Summer Marketing 101 from Marketo today - http://cmi.media/pnr130
RAVES
Robert
Media Design Changing IN The Digital Economy
http://adage.com/article/digitalnext/media-design-change-digital-economy/303758/
Joe
The Audience Takes Charge
http://contentmarketinginstitute.com/2016/05/audience-takes-charge/
In this episode of #ThisOldMarketing, the boys discuss the endof the media business as we know it, and follow up with the keys tofinding subscriber success. Native advertising terms continue toconfuse and Marriott shows us what content marketing at scale lookslike. Rants and raves include audio content trends and whythe human attention span is not eight seconds. This week'sTOM Example: The origin story behind Red Bull Media House.
This week's show links:
Your Media BusinessWillNotBeSavedhttps://medium.com/@joshuatopolsky/your-media-business-will-not-be-saved-1b0716b5010c#.tp0ocacna Digital Subscriptions Driven ByCustomerPerceptionofExclusivityhttp://www.pubexec.com/post/report-finds-digital-news-subscriptions-driven-customer-perception-exclusive-content/
Native AdvertisingDefinitionsContinueToConfusehttp://www.mediapost.com/publications/article/274286/native-advertising-definitions-continue-to-confuse.html
Metrics Meet Magic - How Marriott CMOKarinTimponeReachesNext-GenTravelersThroughIncredibleContenthttps://contently.com/strategist/2015/12/15/metrics-meet-magic-marriott-cmo-karin-timpone-reaches-next-gen-travelers-incredible-content/
SPONSOR MESSAGE - MARKETODownload the Highly EffectiveEmailMarketingLookbook- http://cmi.media/pnr129
RANTS AND RAVES
JOE
http://www.amplifimedia.com/blogstein/2016/4/22/mobile-is-eating-the-audio-world
ROBERThttp://www.socialmediatoday.com/social-business/shortening-human-attention-span-and-what-it-means-marketers-infographic
http://www.forbes.com/sites/avidan/2016/04/25/consultants-are-eating-the-agencies-three-martini-lunch/#336805663aba
In this episode of #ThisOldMarketing, Facebook looks to create its own content and yet another prediction for the death of content marketing is reviewed. SNL announces a big play in native advertising and Google says that YouTube ads are vastly superior than TV Ads. Rants include two beat downs on native advertising practices. This week's TOM example of the week: Schneider Electric's Energy University.
Facebook's Scary New World for Media Companieshttp://www.businessinsider.com/facebook-future-of-content-2016-4
The Death Of Content Marketing - Why Brands Must Become Cultural Currencyhttps://medium.com/@armano/ the-death-of-content- marketing-why-brands-must- become-cultural-currency- 6f708f13214#.xr5cvjjye
SNL Will Decrease Ads by 30% Next Seasonhttp://adage.com/article/ media/snl-air-fewer- commercials-season/303697/
Google Says YouTube Ads Are 80% more Effective Than TVhttp://bgr.com/2016/04/20/ youtube-ads-vs-tv-ads/
Social Cost of Bad Online Marketinghttps://hbr.org/2016/04/the- social-cost-of-bad-online- marketing
SPONSOR - MARKETO with Highly Effective Email Marketing - Download the LOOKBOOK Here - http://cmi.media/pnr128
THIS OLD MARKETING - ENERGY UNIVERSITYhttp://www.contentmarketingworld.com/lorna-breault-snyder-education-as-a-content-marketing-strategy/
In this episode of #ThisOldMarketing, Joe and Robert discuss a contrarian article on whether or not content marketing actually exists. Could content marketing follow in the path of advertising? Publishers are now fully focused on e-commerce, and Buzzfeed's prospects dip and their future is more cloudy. Rants and raves include Disrupted by Dan Lyons and a must-read HBR article. This week's TOM example: Ripley's Believe It or Not.
This week's article links:
Everything The Tech World Says About Marketing Is Wronghttp://techcrunch.com/2016/04/12/everything-the-tech-world-says-about-marketing-is-wrong/
Content Marketing’s Echo Chamberhttp://marketingland.com/content-marketings-echo-chamber-168438
Newest Rainmaker at Publishers is Ecommerce Editorshttp://digiday.com/publishers/newest-rainmaker-publishers-e-commerce-editors/
Buzzfeed Cuts Prospects
http://www.theguardian.com/media/2016/apr/12/buzzfeed-projected-revenue-cuts-missed-financial-target
THIS WEEK'S SPONSOR: GoToWebinarDownload "The 5 Tips to a Successful Webinar" http://bit.ly/gotowebinar-attract-audience
RANTS AND RAVES
https://hbr.org/2012/07/the-end-of-solution-sales
http://www.amazon.com/gp/product/B013CATZIC/ref=dp-kindle-redirect?ie=UTF8&btkr=1
In this episode of #ThisOldMarketing, Joe and Robert discuss major decisions from Facebook around allowing for third-party branded content. In addition, Medium offers "instaCMS" and goes into the software business. Rented land? We aren't quite sure. Prevention drops all print ads and Mashable restructures. Rants and raves include SheKnows Media and Audible offering podcasts. This week's TOM Example: The General Magazine.
This week's story links:
Facebook Will Start Offering Branded Contenthttps://www.facebook.com/facebookmedia/get-started/branded-content?hc_location=ufi
paired with
http://digiday.com/publishers/publishers-just-saw-decline-facebook-traffic/
Making Medium More Powerful For Publishershttps://medium.com/the-story/making-medium-more-powerful-for-publishers-39663413a904#.sehioahsd
Paired With….
https://medium.com/newco/the-tech-story-is-over-2446fcd75087#.m0ybo2jgw
Prevention Magazine Takes Radical Step: No Print Ads
http://www.wsj.com/articles/prevention-magazine-takes-radical-step-no-print-ads-1459714328paired with
Mashable Announces Personnel Shifts and Job Cuts
http://www.nytimes.com/2016/04/08/business/media/mashable-announces-personnel-shifts-and-job-cuts.html?smid=fb-share&_r=0
This Week's Sponsor - GoToWebinarDownload "Targeting the Right Audience with Your Webinar" http://bit.ly/gotowebinar-attract-audience
RANTS AND RAVESRobert
http://www.verticalmeasures.com/content-marketing-2/why-your-content-marketing-agency-is-failing-you-040716/
http://www.adweek.com/news/advertising-branding/acquiring-helloflo-sheknows-media-getting-viral-content-machine-170527
Joe
http://brandsavant.com/brandsavant/the-beginning-of-the-end-for-podcasts
THIS OLD MARKETINGThe General Magazine
https://en.wikipedia.org/wiki/The_General_(magazine)
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest content marketing research, where findings look to a greater importance on content marketing. The boys love the report, but doubt that many will execute the approach properly. Millennials actually prefer email and printed coupons (amazing), while more brands and publishers are creating new positions around platform. Rants and raves include content marketing ROI and LEGO. This week's TOM example: The Federalist Papers.
This week's story links:
Companies Favoring Content Over Adshttp://www.broadcastingcable.com/news/technology/study-companies-favoring-content-over-ads/154962
New Study Shows Why Retailers Should Ramp Their Email Gamehttp://www.adweek.com/news/technology/study-shows-why-retailers-should-ramp-their-email-game-millennials-170355
The Rise of the Publishing Platform Specialist
http://www.wsj.com/articles/the-rise-of-the-publishing-platform-specialist-1458896683
SPONSOR: GoToWebinar and this amazing eBook on how to get the right people to your webinar - http://bit.ly/gotowebinar-attract-audience
RANTS AND RAVESRobert
https://www.marketingtechblog.com/whats-cost-acquiring-versus-retaining-customer/
Joe
https://www.linkedin.com/nhome/updates?topic=6118945958337265664&trk=eml-mention-reply-nus&midToken=AQGe3WvFB8snLw&fromEmail=fromEmail&ut=0m1n_O9Me65Dc1
http://firstround.com/review/content-is-eating-the-world-contentlys-ceo-on-winning-at-marketings-fastest-growing-trend
#ThisOldMarketing - The Federalist Papers
https://en.wikipedia.org/wiki/The_Federalist_Papers
In this episode of #ThisOldMarketing, Joe and Robert discuss Instagram's move to duplicate Facebook's algorithm, making it ever clearer that Instagram will be "pay to play" for most brands. Scott Brinker releases the 2016 Marketing Technology Landscape, and to our surprise, there are almost double the amount of companies from last year. Rants and raves include a look a Disney while this week's TOM example is WeWork Creator Magazine.
This week's stories:
The Death Of Instagram For Brands
http://techcrunch.com/2016/03/20/the-death-of-instagram-for-brands/?ncid=rss
The Marketing Tech Landscapehttp://marketingland.com/infographic-marketing-technology-landscape-113956
We’re At A Tipping Point Against Ad Supported Journalismhttp://mediashift.org/2016/03/are-we-at-a-tipping-point-against-dominance-of-ad-supported-journalism/
SPONSOR - GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" - http://bit.ly/gotowebinar-attract-audience
RANTS AND RAVES
Roberthttp://www.cmo.com.au/article/596632/how-mattel-getting-back-its-creation-brand-roots/
THIS OLD MARKETING
wework creator magazine
https://creator.wework.com
In this week's episode of #ThisOldMarketing, Joe and Robert take a close look at honesty in content marketing. The FTC comes down hard on Lord & Taylor for untoward native advertising practices, while publishers struggle with content recommendations digging into credibility. Instagram loses the "insta" part of social content and NPR goes political with how they handle their podcast promotions. Rants and raves include the death of social content and L'Oreal goes unbranded with their new content site. This week's TOM example: Xavier University basketball.
This week's story links:
Lord And Taylor Settles FTC Charges That It Deceived Customers With Native Advertisinghttps://www.ftc.gov/news-events/press-releases/2016/03/lord-taylor-settles-ftc-charges-it-deceived-consumers-through
How Easy Sleazy Money Is Ruining Publisher’s Reputationshttp://www.pubexec.com/post/easy-sleazy-money-ruining-publishers-reputations/
Instagram Loses Its "Insta"
http://blogs.forrester.com/jessica_liu/16-03-17-instagram_loses_its_insta
NPR Decides it Won’t Promote Its Podcasts or NPR One On-Airhttp://www.niemanlab.org/2016/03/npr-decides-it-wont-promote-its-podcasts-or-npr-one-on-air/
Vice Media Attacked For Marketing Tobacco Adverts For Phillip Morrishttp://www.theguardian.com/media/2016/mar/17/vice-media-attacked-for-making-tobacco-adverts-for-philip-morris
This week's Sponsor: GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" http://bit.ly/gotowebinar-attract-audience
RANTS AND RAVES
Robert: http://adage.com/article/global-news/l-oreal-unbranded-content-hub/303009/
Joe: http://techcrunch.com/2016/03/19/welcome-to-the-social-colosseum/
ThisOldMarketing Example: Xavier
http://www.nytimes.com/2016/03/16/sports/ncaabasketball/xaviers-basketball-newsletter-leaves-program-without-secrets.html
In this episode of #ThisOldMarketing, Google launches a new Tumblr-style spot on search engine results, leaving an opening (and risk) for brand publishers. The NYTimes buys an agency, social media organic content now seems left for dead, and Google's digital evangelist tells us all to focus on owned audiences. Rants and raves include the most interesting man in the world and bot content. This week's TOM example of the week: Hydraulic Pressed Steel Company.
This week's story links:
Content Marketing World save $200 with code PNR200 http://contentmarketingworld.com/ [ENDS MARCH 31st]
CMI University save $100 with code cmipodcast
http://contentmarketinguniversity.com [ENDS MARCH 31st]
Google Is Letting Celebrities And Businesses Post Directly to Search Results
http://www.theverge.com/2016/3/4/11164046/google-posts-search-results-self-promotion-advertising
New York Times Acquires Influencer Marketing Agency HelloSociety
http://techcrunch.com/2016/03/11/new-york-times-acquires-hellosociety/
The Engagement Crisis In Content Marketing and Social Mediahttp://marketingland.com/engagement-crisis-content-marketing-social-media-happening-fix-166257
I’m starting a New Newsletter- Rented Vs. Ownedhttp://www.kaushik.net/avinash/marketing-analytics-intersect-newsletter-avinash/
SPONSOR: GoToWebinar and their 5 Tips to Attract Your Target Audience to Your Next Webinar - http://bit.ly/gotowebinar-attract-audience
RANTS AND RAVES
Robert
http://www.smh.com.au/business/retail/surfstitchs-online-content-strategy-raises-questions-20160311-gngix3.html
http://mashable.com/2016/03/09/dos-equis-end-most-interesting-man/
Joe
http://www.cjr.org/analysis/facebook_and_media.php
http://www.nytimes.com/interactive/2015/03/08/opinion/sunday/algorithm-human-quiz.html?_r=1
In this episode of #ThisOldMarketing, Joe and Robert discuss research on how millions of marketing jobs will slowly be replaced by machine intelligence (woo hoo!). In other news, Viacom launches a new branded content agency and Facebook's Canvas could be the next branded content hit. Rants and raves include Chick-Fil-A and LinkedIn groups. This week's TOM example: Miller Electric.
This week's story links:
Half of all marketing jobs will be replaced by machine intelligencehttp://www.martechadvisor.com/articles/study-half-of-marketing-jobs-will-be-replaced-by-machine-intelligence/
Viacom Launches Branded Content Agencyhttp://digiday.com/publishers/go-beyond-standard-commercial-viacom-launches-branded-content-agency/#ptlink.fid=14475&isc=1&did=3419a05eb54a38ef746e22b6db09a3d52be74dd8&ctp=article
Introducing Facebook Canvashttps://www.facebook.com/business/news/introducing-canvas
Elastic News on Atomized Contenthttp://www.bbc.co.uk/rd/blog/2015-09-elastic-news-on-a-mobile
This week's sponsor: GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" http://bit.ly/gotowebinar-attract-audience
Rants and Raveshttp://www.simplemost.com/a-chick-fil-a-is-doing-something-amazing-encouraging-people-to-put-away-phones-while-eating/
#ThisOldMarketingMiller Electric and https://www.millerwelds.com/
In this episode of #ThisOldMarketing, Joe and Robert review two important changes by Google - ad links in display search and AMP (accelerated mobile pages). A publisher is now in the business of selling cars and television networks are looking to native advertising as their solution to the ad crisis. Rants and raves include marketing technology and a book about algorithms. This week's TOM example: Burroughs Corporation.
This Week's Story Links:
Google AMP and Search Updateshttps://searchenginewatch.com/2016/02/23/google-kills-right-hand-side-ads-what-does-this-mean-for-sem/
http://digiday.com/publishers/publishers-using-google-amp-across-europe/
Branding In The Age of Social Mediahttps://hbr.org/2016/03/branding-in-the-age-of-social-media
Dennis Publishing Is Selling Cars Now
http://digiday.com/publishers/dennis-publishing-selling-cars-now/
TV Networks Recast the Role of Commercialshttp://www.nytimes.com/2016/02/27/business/media/tv-networks-recast-the-role-of-commercials.html?emc=edit_th_20160227&nl=todaysheadlines&nlid=72268883&_r=1
This week's Sponsor: GoToWebinar and 5 Tips to Attract Your Audience To Your Next Webinar - http://bit.ly/gotowebinar-attract-audience
RANTS AND RAVES
Robert
http://techcrunch.com/2016/02/28/martechs-bumpy-road-ahead-consolidation-growth-and-a-new-frontier/
Joe
Automate This: How Algorithms Came To Rule Our World by Christopher Steiner
https://www.youtube.com/watch?v=H_aLU-NOdHM
TOM
https://en.wikipedia.org/wiki/Burroughs_Corporation
In this episode of #ThisOldMarketing, Joe and Robert discuss how unfair it is to major publishers that Facebook opened up instant articles to everyone. The BBC restructures away from television and Google drops right-side ads on the desktop. Rants and raves include Buzzfeed's email traffic and yet another "Content Marketing Is Dead" article. This week's TOM example: Altair Engineering and Concept To Reality magazine.
This week's articles:
Contently Acquires Docalyticshttp://www.adweek.com/news/technology/contently-buys-analytics-startup-tells-b2b-marketers-how-well-their-downloads-work-169710
Facebook Says Anyone Can Use Instant Articles Nowhttp://media.fb.com/2016/02/17/opening-up-instant-articles/
BBC Dropping Television and Radio Divisionshttp://www.digitaltrends.com/movies/bbc-dropping-television-and-radio-divisions/
Google Removes Side Bar Adshttps://www.searchenginejournal.com/google-removes-right-hand-sidebar-ads/156912/
This week's Sponsor: AdStation's Content Monetization Checklist and Worksheet http://bit.ly/adstation-monetization-checklist
Rants/Raves
http://www.wuv.de/agenturen/thomas_strerath_ueber_die_content_luege
http://mediashift.org/2016/02/youve-got-mail-again-rethinking-the-role-of-email-newsletters/
This Old Marketing Altair Engineering's C2R: http://www.altair.com/C2R-Magazine.aspx
In this episode of #ThisOldMarketing, Joe and Robert report on Time buying MySpace (which actually has very little to do with myspace). Twitter announces an opt-in feed change that will most likely go "Full Facebook" in six months, while new research asserts that brands are creating more content with even less engagement. Rants and raves include the economics of native advertising and Frank Underwood. This week's TOM example: Fat, Sick and Nearly Dead.
This week's story links:
My Space And Its Owner Acquired by Timehttp://techcrunch.com/2016/02/11/time-inc-acquires-viant-owner-of-myspace-and-a-vast-ad-tech-network/
What Marketers Need to Know About Twitters New Algorithmic Catch up Feed
http://adage.com/article/digital/brands-twitter-s-algorithmic-feed/302627/
Content Marketing Surged 35% - While Engagement Dropped 17%http://marketingland.com/content-marketing-output-surged-35-in-2015-while-engagement-dropped-17-report-163979
Paired with the study itself:
http://trackmaven.com/press/trackmaven-analysis-points-to-major-shift-in-digital-marketing-efficacy
Getting Ready For The Tech Slowdownhttp://www.prweek.com/article/1383424/getting-ready-tech-slowdown SPONSOR AdStation and the Content Monetization eBook - Download Here: http://bit.ly/adstation-content-monetization
RANTS AND RAVES
Roberthttp://www.outbrain.com/blog/2016/02/the-macroeconomics-of-native-advertising.html Joe http://www.digitaltrends.com/movies/netflix-sets-up-frank-underwood-campaign-headquarters-in-south-carolina/ http://www.thedrive.com/article/2171/nasas-giving-away-brilliant-space-travel-posters-for-free
ThisOldMarketing - Fat, Sick and Nearly Dead & Breville
http://www.fatsickandnearlydead.com/ http://www.rebootwithjoe.com/why-breville/
In this episode of #ThisOldMarketing, Joe and Robert discuss what you can really buy for the price of a Super Bowl advertisement. Gary V gets into the publishing business, and LinkedIn announces ditching its Bizo purchase...while the WSJ decides to drop LinkedIn from its sharing buttons. Rants and raves includes the trust advisor model and why Buffer dropped its enewsletter subscribe form. This week's TOM example: Foley Engines.
What $5 Million Can Buy In Digital Mediahttp://digiday.com/brands/super-bowl-50-5-million-can-buy-digital-media/
http://contentmarketinginstitute.com/2012/02/super-bowl-ad-content-marketing/
Gary Vaynerchuk Gets Into The Publishing Businesshttp://digiday.com/agencies/gary-vaynerchuk-gets-publishing-business/
LinkedIn Ditches Bizo Integrationhttp://www.cmswire.com/digital-marketing/why-linkedin-dumped-a-175m-martech-acquisition/
Wall Street Journal Removes LinkedIn Sharing Buttonhttp://www.pubexec.com/post/wsj-removes-linkedin-button-b2b-media-might/
SPONSOR AdStation and Prime Publishing Case Study - http://bit.ly/adstation-case-study
RANTS AND RAVES
Robert
http://www.marketingjournal.org/scaling-trust-marketing-in-a-new-key-an-interview-with-john-hagel-iii/
Joe
https://blog.bufferapp.com/grow-an-email-list-question-mark?utm_campaign=weekly_digest_week_2016W05_dormant_test_control
TOM
http://www.foleyengines.com
In this episode of #ThisOldMarketing, Joe and Robert discuss why publishing an article anywhere but Medium might be a good thing. PwC launches research about the state of content marketing in enterprises, and the Guardian goes "full monty" with labeling native advertising as paid content on their website. Rants and raves include the evolution of content marketing and Joe's level of exhaustion. Today's TOM Example: Chief Optimist by Xerox.
This week's story links:
Anywhere But Medium
http://scripting.com/liveblog/users/davewiner/2016/01/20/0900.html
Most Organizations Still Struggling to Deliver Personalized Content, Says Forbes Insights/PwC Report
http://www.forbes.com/forbesinsights/pwc_content/index.html
http://images.forbes.com/forbesinsights/StudyPDFs/PwC-CustomerFocusedContent-REPORT.pdf
The Guardian Is Now Calling Native Ads Paid Content http://digiday.com/publishers/guardian-now-calling-native-ads-paid-content/ This week's Sponsor: AdStation Content Monetization eBook http://bit.ly/adstation-content-monetization
Rants and Raves
Robert
http://diginomica.com/2016/01/22/content-strategy-takes-a-big-shift-why-i-was-wrong/#.Vq5ka8dmOFg
Joe
https://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/
ThisOldMarketing - Chief Optimist by Xerox
http://www.consulting.xerox.com/campaigns/chief-optimist/enus.html
In this episode of #ThisOldMarketing, Joe and Robert discuss the recent exodus at Twitter and what it means for the future of the infamous unicorn. IBM buys Ustream, and the boys discuss the merits of an article that hates on content marketing. Rants and raves include "The Hot Seat", Kevin Spacey and the Fab Four. This week's TOM example: WTWH Media.
This week's article links:
The Revolving Door of Twitter Executives
http://www.businessinsider.com/twitter-execs-katie-jacobs-stanton-and-kevin-weil-leaving-company-2016-1
IBM Acquires UStream
http://techcrunch.com/2016/01/21/ibm-confirms-acquisition-of-ustream-forms-new-cloud-video-unit/#.d9phxs:sjo5
Why Brands As Publishers Trend Is Utter Nonsense
https://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/
Gartner Identifies The top 10 Strategic Technology Trends for 2016
http://www.gartner.com/smarterwithgartner/2016-predictions-for-smart-marketing-technology/
Sponsor: Demandbase and Account-Based Marketing
www.demandbase.com/thisoldmarketing
Robert's Rave
https://www.youtube.com/watch?v=jfjg0kGQFBY
Joe's Raves
http://techcrunch.com/2016/01/21/at-davos-kevin-spacey-predicts-that-tech-firms-will-follow-netflix-into-media
https://blab.im/ryan-hanley-everything-in-digital-marketing-is-dead
In this episode of #ThisOldMarketing, Joe and Robert discuss the idea of "peak content" and how there are two camps - one of more content and more traffic and one of the right content and the right traffic. Email, of all things, could be a big opportunity for content marketers in the future, and the boys talk about what it's going to take to land a role as chief content officer. Rants and raves include PewDiePie and creativity. This week's TOM example: Karo Syrup.
This week's article links:
Peak Content the Collapse of the Attention Economy
http://www.themediabriefing.com/article/peak-content-the-collapse-of-the-attention-economy
What Comes After Email
http://www.theatlantic.com/technology/archive/2016/01/what-comes-after-email/422625/
Changing Roles of Chief Content Officer
https://www.spencerstuart.com/research-and-insight/changing-channels-chief-content-officer
SPONSOR
Account-Based Marketing: Fundamentals every B2B Marketer Must Know
www.demandbase.com/thisoldmarketing
RANTS AND RAVES
Robert
http://qz.com/584850/creative-peoples-brains-really-do-work-differently/
Joe
http://www.talkingnewmedia.com/2016/01/14/the-power-of-audiences-why-innovative-publishers-are-more-valuable-than-ever/
http://www.dailydot.com/entertainment/pewdiepie-revelmode-disney-network/
ThisOldMarketing example: Karo Syrup
http://www.business2community.com/content-marketing/3-vintage-examples-of-content-marketing-we-can-learn-from-today-01276191#Hz6RQjixFW85VddA.97
In this episode of #ThisOldMarketing, Joe and Robert discuss the rumors of Twitter expanding to 10,000 characters from 140, and what it means to brands. Turner's slew of television stations begin their quest for native advertising dominance, while the boys discuss the possibility of how native opportunities could fuel future owned content brands. Rants and raves include Cisco calling digital marketing redundant and how brands are paying consumers to watch their ads. This Old Marketing example of the week: Lincoln Electric.
This week's story links:
Twitter Considering Killing the 140 Character Limit
http://nerdist.com/twitter-is-considering-new-10000-character-limit-for-tweets/
Turner Seeks To Become One Big Native Ad Platformhttp://adage.com/article/media/turner-seeks-big-native-ad-platform/301959/
Publishers to Hit Bottom with Native
http://digiday.com/publishers/peak-native-ads/
Top Challenges For B2B CMO’s 2016, Customers, Data and Content http://adage.com/article/btob/top-challenges-cmos-2016-customers-data-content/301590/ Sponsor: DemandBase
Account-Based Marketing: Fundamentals every B2B Marketer Must Know
www.demandbase.com/thisoldmarketing
Rants and Raves
Robert:
http://www.channelweb.co.uk/crn-uk/news/2440957/cisco-declares-digital-marketing-term-redundant
http://www.forbes.com/sites/johnrampton/2016/01/04/how-to-start-your-own-content-marketing-business-in-2016/
Joe:
https://medium.com/@r4isstatic/the-s-word-fe02b09541f#.sgl6xkjmx
http://www.wsj.com/articles/more-marketers-offer-incentives-for-watching-ads-1451991600
http://contently.stfi.re/strategist/2016/01/04/21-content-marketing-predictions-for-2016/?sf=aovxpn
This Old Marketing Example of the Week:
Lincoln Electric's The Stabilizer
In this first recorded episode of the 2016 year, Joe and Robert review a number of articles on the FTC, native advertising and what the future will hold for sponsored content. Ad blocking and podcasting dominate the key trends of 2015, where the boys uncover "content friction" as a key issue of 2015. Joe and Robert expand on the opportunities in podcast advertising and then rant and rave about the future of SnapChat. Official rants and raves include the definition of content marketing and whether we should build our house on rented land. This week's #ThisOldMarketing example of the week: Pennsylvania Rural Electric Cooperative
This week's story links:
Consumers Can’t Tell Native Ads from Editorial Content
http://www.mediapost.com/publications/article/265789/consumers-cant-tell-native-ads-from-editorial-con.html
http://www.theguardian.com/media/2015/dec/30/telegraph-criticised-asa-watchdog-michelin-advertorial
http://adage.com/article/media/iab-concerned-ftc-s-native-advertising-rules/301948/
The Ten Key Media & Publishing Moments of 2015http://www.fipp.com/news/features/the-ten-key-mediapublishing-moments-of-2015
Podcasts Where People Choose To Listen To Adshttp://mumbrella.com.au/podcasts-where-people-are-actually-choosing-to-listen-to-ads-336615
Snapchat Is Going To Reach A Billion Users Thanks to Generation S - The Smartphone Generationhttp://calacanis.com/2015/12/29/snapchat-is-going-to-reach-a-billion-users-thanks-to-gen-s-the-smartphone-generation/
SPONSOR
http://IntelligentContentConference.com
- Use code "PNR" for $100 off.
RANTS AND RAVES
Robert
http://www.sorryformarketing.com/blog/what-is-content-marketing?utm_campaign=shareaholic&utm_medium=twitter&utm_source=socialnetwork
http://adage.com/article/cmo-strategy/a-cmo-s-checklist-marketing-transformation/301869/
http://www.washingtonpost.com/sf/national/2015/12/26/resistance/?tid=sm_fb
Joe
http://www.socialmediaexaminer.com/is-blogging-dead-building-your-content-home-on-rented-land-mitch-joel-mark-schaeffer
This week's #ThisOldMarketing
Pennsylvania Rural Electric Cooperative
http://www.prea.com/Content/pennlines.asp
In this New Year's edition of #ThisOldMarketing, Joe and Robert discuss the most recent FTC statement on native advertising and what it means to brands and publishers. Forbes announces a "light ad" site for ad blockers and ANA chooses "content marketing" as the phrase of the year. The boys cap it off with another Medium story, and why CEO Ev Williams is a master seducer. Rants and raves include YouTube vs. Facebook and The Business Romantic. This week's TOM example: Komputronik buys Benchmark.
This week's news stories:
Forbes blocks Ad Blockers
http://www.mediapost.com/publications/article/265502/forbes-blocks-ad-blockers-launches-agency-counc.html
ANA Says “content marketing” is this Year’s word of the year
http://www.thedrum.com/news/2015/12/21/ana-says-content-marketing-word-year
FTC Releases Native Advertising Guidelines
http://adage.com/article/media/federal-trade-commission-releases-native-ad-guidelines/301921/
Medium’s Ev Williams: ‘It’s Going to Make Less and Less Sense to Publish on the Web
http://linkis.com/recode.net/2015/12/2/mzkdd
SPONSOR
Content Marketing University - http://contentmarketinguniversity.com
RANTS AND RAVES
Robert's Rave
http://www.amazon.com/gp/product/B00JOFYXYG?psc=1&redirect=true&ref_=oh_aui_d_detailpage_o01_
Joe's Rave
https://www.youtube.com/watch?v=y_5mNccPBUk
ThisOldMarketing - Poland's Komputronik Buys Benchmark
http://www.warsawvoice.pl/WVpage/pages/article.php/15795/article
In this special pre-Christmas episode of #ThisOldMarketing, Joe and Robert discuss the New York Times big revenue move into native advertising, with some commentary about the WSJ as well. Content marketing predictions flood this episode, but the majority of time is spent ranting about Basecamp moving their blog over to Medium full time. Rants and raves include the trouble in TV Land and Hollywood and a breakdown of Joe's 2016 predictions. This week's TOM example: Rudolph the Red-Nosed Reindeer.
This week's story links:
Industrial Strength Branded Content http://www.mondaynote.com/2015/12/14/industrial-scale-branded-content/ 2016 Content Marketing Predictions http://mashable.com/2015/12/18/content-marketing-predictions/#mz6i0n96XuqF Signal Vs. Noise Moves Its Blog To Medium https://m.signalvnoise.com/signal-v-noise-moves-to-medium-c8083ce19686#.f7e2inazl SPONSOR
Widen and Visual Storytelling - http://bit.ly/widen-visual-storytelling
RANTS AND RAVES
Robert's Rant/Rave on TV and Hollywood
http://www.wsj.com/articles/glut-of-scripted-tv-content-troubles-hollywood-1450296686?mod=djemCMOToday
Joe's Rave on Content Marketing Predictions
http://contentmarketinginstitute.com/2015/12/content-marketing-predictions-2016/
In this special Star Wars themed episode, Joe and Robert discuss what will happen with Airbnb's content marketing initiative "Pineapple". Ad blocking continues to be all the rage in 2015, and the boys talk about the impact of ad blocking on business models into 2016 and beyond. And don't miss Ann Handley's take on content marketing in 2016 as well. Rants and raves include a take on the Publicis reorganization and how a small ice-cream shop landed the official ice cream of Star Wars. This week's #ThisOldMarketing example: Star Wars Comic Books.
This week's links:
Here’s what happened to Pineapple - AirBNB’s Print Magazine http://www.wsj.com/articles/heres-what-happened-to-pineapple-airbnbs-one-off-print-magazine-1449684006?mod=djemCMOToday Ad Blocking Will Force Industry to put the user experience first http://digiday.com/publishers/2016yearinpreview-ad-blocking-debate-gets-bigger-advertising/ Content Marketing Grows Up - 2016 Prediction http://www.annhandley.com/2015/12/10/content-marketing-grows-up-my-2016-prediction/ Brutal Competition for Audience Time Across B2B and B2C http://www.themediabriefing.com/article/colin-morrison-b2bms15
Sponsor: Widen and the 4 C's to Visual Storytelling http://bit.ly/widen-visual-storytelling
Rants and Raves
Robert's
http://www.digitalclaritygroup.com/perception-and-reality-in-publicis/
Joe's
https://gimletmedia.com/episode/17-words-about-words-from-our-sponsors/
http://www.adweek.com/news/advertising-branding/how-mom-and-pop-creamery-brooklyn-became-official-ice-cream-star-wars-168584
ThisOldMarketing - Star Wars Comic Books https://en.wikipedia.org/wiki/Star_Wars_(comics)
.
In this episode of #ThisOldMarketing, Joe and Robert discuss GE's move away from prime-time advertising and increasing move toward branded content. "Homeless" media is a huge opportunity for media companies and brands, but it comes with a big risk that most organizations are not aware of. Credit Suisse may or may not build a social network for super-rich people and John Bell has some wise words for marketers regarding content marketing. Raves include Clayton Christiansen and WSJ launching an annual print magazine. This week's TOM example: Ancestry.com.
This week's story links:
GE Is Dumping Prime Time Advertisinghttp://qz.com/564910/general-electric-is-dumping-prime-time-tv-advertising/
The Rise OF Homeless Media
https://medium.com/thoughts-on-media/the-rise-of-homeless-media-97e031c8b319#.o0saw6r9q
Credit Suisse Building A Social Network of Rich People
http://adage.com/article/agency-news/credit-suisse-building-a-social-network-rich-people/301540/
There’s A Fresh Business Case for Content Marketinghttp://johnbell.typepad.com/weblog/2015/11/a-fresh-business-case-for-content-marketing-by-brands.html
SPONSOR
Widen's DAM Decision Guide - http://bit.ly/widen-dam-guide
RANTS AND RAVES
Robert
http://www.forbes.com/sites/stevedenning/2015/12/02/fresh-insights-from-clayton-christensen-on-disruptive-innovation/
Paired With….
https://hbr.org/2015/12/what-is-disruptive-innovation
Joe
http://echojunction.com.au/facebook-cracks-1bn-daily-users-10-insights-q3-results/#
http://www.freeportpress.com/wsj-sees-the-futurein-print/
#ThisOldMarketing - Ancestry.comhttp://adexchanger.com/native-advertising-2/ancestry-drives-sales-not-awareness-via-content-marketing/
In this episode of #ThisOldMarketing, Joe and Robert discuss the very funny South Park episode all about sponsored content and native advertising. Yahoo! experiments with actually blocking ad blockers, and Google Plus gets a makeover, but it is worth it to take a second look? Rants and raves include Seth Godin and Alibaba buying a media company. This week's TOM example: The Chicken Whisperer.
This week's article links:
South Park Hysterically Satirized Ad Blocking And Sponsored Contenthttp://www.adweek.com/news/television/south-park-hysterically-satirized-ad-blocking-and-sponsored-content-168206
Yahoo Restrics Ad Blocking Software For Email usershttp://bits.blogs.nytimes.com/2015/11/20/yahoo-restricts-ad-blocking-software-for-some-email-users/
Watching The Content Marketing Trend Fade To Blackhttp://geofflivingston.com/2015/11/16/watching-the-content-marketing-trend-fade-to-black/
New Ways To Find and Stream App contenthttp://insidesearch.blogspot.com/2015/11/new-ways-to-find-and-stream-app-content.html
Meet The New Google Plushttp://techcrunch.com/2015/11/17/meet-the-new-google/#.d9phxs:mBIc
This week's Sponsor: The DAM Decision Guide from Widen - http://bit.ly/widen-dam-guide
Joe's Rave on Alibaba buying a media company
http://www.bidnessetc.com/57987-alibaba-group-holding-ltd-is-jack-ma-interested-in-print-media-now/
Robert's Rave on Seth Godin and Persuasion
http://sethgodin.typepad.com/seths_blog/2015/11/a-reason-persuasion-is-surprisingly-difficult.html
This Old Marketing Example: The Chicken Whisperer
http://contentmarketinginstitute.com/2015/01/how-andy-schneider-built-media-empire/
In this special Thanksgiving episode of #ThisOldMarketing, Joe and Robert discuss the amazing new content marketing launch for Y Combinator called "The Macro". Facebook Instant Articles is (surprise, surprise) not working for the 20 publishers...Robert Rose has a solution that involves content syndication, not advertising. In addition, the boys strongly disagree with a Gerry McGovern post about quality content. Rants and raves include what is NOT content marketing. This week's TOM example: US Military Hospitals.
This week's article links:
Facebook Instant Articles
http://www.wsj.com/articles/facebook-mulls-ad-changes-for-instant-articles-after-publisher-pushback-1447281399?alg=y
Paired With
http://www.engadget.com/2015/11/12/facebook-instant-article-ad-revenue/
Y Combinator Launches The Macro
http://techcrunch.com/2015/11/20/sifting-through-secrets/?ncid=txtlnkusaolp00000634
Less Content Marketing, More Quality Content
http://www.gerrymcgovern.com/new-thinking/less-content-marketing-more-quality-content
B2B Data Driven Trends
http://adage.com/article/digitalnext/data-transform-b-b-marketing-2016/301386/
Sponsor Message: http://ContentMarketingUniversity.com
Rants and Raves
8 Examples of Content Marketing
http://marketingland.com/content-marketing-done-right-8-examples-can-learn-149088
In this week's episode, Joe and Robert discuss why YouTube has a leg up on the streaming music business, and someone actually wants to kill the term native advertising. Dollar Shave Club launches a new content marketing program called MEL, and the boys fight over whether it's transparent enough. Rants and raves include NYTimes Virtual Reality project and a Wharton article. This week's TOM example: Fold Factory.
This week's show links:
YouTube Opens Enormous Music Collection To All
http://www.wired.com/2015/11/youtube-music-opens-sites-enormous-music-collection-to-all/
Can We Kill The Term Native Advertising?
http://www.alleywatch.com/2015/11/can-kill-term-native-advertising/
Dollar Shave Club Launches Mens Interest Editorial Destination
http://www.wsj.com/articles/dollar-shave-club-launches-mens-interest-editorial-destination-called-mel-1447270170
Sponsor: Marketo and Solved Mysteries - http://bit.ly/marketo-solved-mysteries
Joe's Rave
http://www.nytimes.com/2015/11/08/magazine/virtual-reality-a-new-way-to-tell-stories.html?_r=0
https://contently.com/strategist/2015/11/09/are-the-nyts-virtual-reality-films-for-brands-the-next-big-thing/
Robert's Rant http://knowledge.wharton.upenn.edu/article/imagine-theres-no-marketing-its-easy-if-you-try/
ThisOldMarketing
Fold Factory - https://www.youtube.com/user/foldfactory
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest findings on Facebook, specifically how Facebookers are turning into lurkers and moving away from actually creating content. Ad blockers are transforming the next level of the web and one startup goes big by launching a documentary. Rants and raves include Amazon launching a physical bookstore and Activision launches a film studio. This week's TOM example: Interface Age Magazine.
This week's story:
9 Fascinating Stats In Digital Marketing this Last Week
http://www.adweek.com/news/technology/here-are-9-fascinating-digital-marketing-stats-past-week-167919
Ad Blockers And The Next Chapter Of The internet
https://hbr.org/2015/11/ad-blockers-and-the-next-chapter-of-the-internet
Inside Story On Design Disruptors Documentary Film
http://blog.hubspot.com/marketing/design-disruptors?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=23028931
Publishers Create New Job “Platform Wranglers"
http://digiday.com/publishers/rise-platforms-publishers-scramble-point-persons/
SPONSOR
Lean Content Marketing by Marketo - http://bit.ly/marketo-lean-marketing
RANTS AND RAVES
Robert
https://hbr.org/2015/11/what-a-great-digital-customer-experience-actually-looks-like
Joe
http://www.usatoday.com/story/tech/2015/11/06/amazon-brick-and-mortar-bonobos-modcloth/75235308/
http://www.latimes.com/business/technology/la-fi-tn-activision-studio-20151106-story.html
https://medium.com/thoughts-on-media/could-nike-have-saved-grantland-really-5c4f3d69718c
TOM…..
http://apple2history.org/history/ah20/
In this episode of #ThisOldMarketing, Joe and Robert discuss some major plays in podcasting, from Google Play adding podcasts to Serial's deal with Pandora. PewDiePie says that the reason YouTube is launching YouTube Red is because of ad blockers (is he right?) and Mark Zuckerberg from Facebook believes that ads make Facebook better (really?). Rants and raves include IBM buying part of the Weather Channel and Nike should buy Grantland.com. This week's TOM example: Pro Football Talk.
This week's story links:
Google Gets Back Into Podcast Distribution http://arstechnica.com/gadgets/2015/10/google-gets-back-into-podcast-distribution-with-google-play-music-podcasts/ Pandora Exclusive Streaming Partner for Serial http://www.businesswire.com/news/home/20151102005476/en/Pandora-Exclusive-Streaming-Partner-Serial-Season PewdiePie Says Ad Blockers Lead to YouTube Red http://www.businessinsider.com/pewdiepie-says-ad-blockers-led-to-youtube-red-2015-10 Zuckerberg Talks about the Crowding of Ads Vs. Content https://www.youtube.com/watch?v=VQaCv52DSnY&feature=youtu.be&t=1997 Brands It’s You Not Consumers http://www.cmo.com/articles/2015/10/19/brands-its-you-not-consumers.html This week's Sponsor: Marketo on A/B Testing - http://bit.ly/marketo-ab-testing Rants and Raves Robert - http://fortune.com/2015/10/27/ibm-weather-company-acquisition/ Joe - https://www.linkedin.com/pulse/nike-under-armour-missing-huge-opportunity-grantland-closing-pulizzi This Old Marketing http://profootballtalk.nbcsports.com/2015/11/01/pft-turns-14-today/
In this episode of #ThisOldMarketing, Joe and Robert go in-depth into YouTube's decision to "force" content creators to be part of their new paid subscription program - YouTube Red. Adobe releases some interesting research on consumer behavior and content (hint: focus on the mobile experience) and the boys dissect some interesting research on the future of digital. Rants and raves include why publishers are missing the boat. This week's TOM example of the week: Johnson & Johnson and BabyCenter.
YouTube Will Completely Remove Videos Of Creators Who Don’t Sign Its Red Subscription Deal
http://techcrunch.com/2015/10/21/an-offer-creators-cant-refuse/#.mudbml:0AwH
paired with...
ESPN Takes It’s Videos Off Of Youtubehttp://www.fastcompany.com/3052695/fast-feed/espn-pulls-videos-from-youtube-due-to-terms-of-upcoming-paid-tier
Study: What Consumers Want From Digital Contenthttp://www.adweek.com/socialtimes/report-what-consumers-want-from-digital-content/627753
Epic Deck From Yahoo - Predicts What’s Happening In Tech and Media http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10?op=0#/#-1
This week's Sponsor: Marketo and Digital Marketing 101: http://bit.ly/marketo-digital-marketing Rants/Raves http://www.niemanlab.org/2015/10/whats-actually-working-in-digital-advertising-8-publishers-on-how-theyre-bringing-in-money/ #ThisOldMarketing - J&J's BabyCenter http://www.adweek.com/news/technology/why-johnson-johson-treasures-babycenters-data-156720
In this episode number 101, Joe and Robert discuss whether content marketing can save advertising. Does it have to be either/or? Actually, we think not. Mitch Joel contends that it may be the end of blogging as we know it, and Pepsi's CMO thinks that digital agencies are destroying themselves. Rants and raves include some sketchy content marketing stats and a native advertisement from LexCorp. This week's #ThisOldMarketing example: Westinghouse.
This week's articles:
Can Content Save Advertising
http://adage.com/article/news/content-save-advertising/300842/
Is this The End Of Blogging?
http://www.twistimage.com/blog/archives/the-end-of-blogging/
PepsiCo Executive Says Agency Model Is Going To Breakhttp://www.wsj.com/articles/pepsico-executive-says-agency-model-is-going-to-break-1444926957?mod=djemCMOToday SPONSOR: BrandPointHUB - http://bit.ly/brandpointhub2 on the 10 considerations to selecting a content marketing platform RANTS/RAVES
Robert
http://fortune.com/contentfrom/2015/10/05/lex-luthor-jr/ntv_a/3dsBA58oDAfxgFA
http://www.businesswire.com/news/home/20151015005333/en/Aberdeen-Group-Report-Reveals-Marketers-Utilize-Data#.ViAkZZ1Viko
Joe
http://www.redditblog.com/2015/10/introducing-upvoted-redditorial.html
http://adage.com/article/digital/content-budgets-rise-measurement-advances/300836/
This Old Marketing: Westinghouse
http://eh.net/encyclopedia/the-history-of-the-radio-industry-in-the-united-states-to-1940/
http://www.personal.psu.edu/jtk187/art2/radio.htm
In this special 100th anniversary edition of #ThisOldMarketing, Joe and Robert do a little "celebration time" and reflect on the past 100 episodes. The format is changed for this episode, and includes four major trends that Joe and Robert expect to see in 2016, as well as some major content marketing predictions for 2017. Discussed topics include quality vs. quantity, the rise of the content brand, content marketing M&A, and a battle on terminology. This week's TOM example: Content Marketing Institute.
This week's links:
1. Less Velocity, More Quality
Marcus Sheridan - who thinks the debate is a false choice
http://www.thesaleslion.com/quality-vs-quantity-for-content-marketing-success-the-frank-truth/
Doug Kessler’s Crap The Single Biggest Threat to B2B Content Marketing
https://velocitypartners.com/resources/crap-the-single-biggest-threat-to-b2b-content-marketing/
Robert Rose - Post on 2015 State of The Enterprise of Content Marketing
http://contentmarketinginstitute.com/2015/06/content-marketing-2015-state-of-enterprise/
2. Content Marketing M&A on the Rise
2014 Biggest Acquisitions
http://marketeer.kapost.com/acquisitions-2014-marketers-need/#axzz3o0XSYOcB
Content Moves To The Middle -
http://www.cmo.com/articles/2015/9/8/content-moves-to-the-middle.html
How Much Investment Money Is In Content Marketing Technology
http://blog.newscred.com/how-much-investment-industry-money-is-in-content-marketing-technology/
3. The Dawn of the Content Brand
Benefits of The Separate Content Site
http://www.brightinfo.com/blog/content-brands-need-separate-content-site/
Interview with Andrew Davis on Content Brands
http://www.branddrivendigital.com/why-content-brands-trump-branded-content-with-andrew-davis/
LinkedIn Article on the 10 Most Influential Brands on LinkedIn
http://marketing.linkedin.com/blog/announcing-the-2015-10-most-influential-brands-on-linkedin/
4. A Focus on Terms, and getting them right - ala Content Marketing vs. Branded Content/Native Advertising/Inbound Marketing
Can We Just please stop using the words Branded Content
http://contentmarketinginstitute.com/2015/10/stop-using-branded-content/
10 Content Marketing Buzzwords You’re Going To hear Way Too Much
Released in January of this year:
https://contently.com/strategist/2015/01/14/10-content-marketing-buzzwords-youre-going-to-hear-way-too-much-this-year/
In this episode of #ThisOldMarketing, Joe and Robert discuss Jay Acunzo's fantastic report on content marketing pods, possibly a better way to structure teams for content marketing. The Washington Post announces that they are going to distribute every article they have directly on Facebook, and Twitter shocks the world by getting rid of tweet counts. Rants and raves include who's going to save advertising and a new solution for print newspapers. This week's TOM example: Thomas Edison.
This week's articles:
Rethinking How We Structure Content Marketing Teams: The Pod Approach http://www.sorryformarketing.com/blog/structuring-content-marketing-teams-the-pod-approach The Only Game In Town Why The Washington Post Is Pushing All its Content to Facebook Instant Articles http://www.themediabriefing.com/article/the-only-game-in-town-why-the-washington-post-is-pushing-all-its-content-to-facebook-instant-articles Twitter Removing Share Counts http://warfareplugins.com/is-twitter-seriously-removing-share-counts-why-would-they-do-this/ Sponsor: Brandpoint HUB and Number Crunch: How a Content Marketing Platform Saves Time and Money - http://bit.ly/brandpointhub Rants and Raves http://www.themediabriefing.com/article/why-newspapers-must-dare-not-to-be-daily https://medium.com/whither-news/reform-advertising-cb13a8423b9f
In this episode number 98, Joe and Robert continue to explore the world of ad blocking. Are Apple, Google and Facebook all in this together, or are they conspiring against each other? Could there be a world in the future with all digital ads as content? In other news, Google launches mass a Gmail retargeting program to an inbox near you. Facebook launches 360 video, while Facebook Signal goes for the Twitter death march. Rants and raves include content strategy salaries and a great example of native advertising. This week's #ThisOldMarketing example: The House of Mewar (India).
This week's story links:
ScribbleLive Raises 35 Million In Expansion Round Fundinghttp://www.marketwired.com/press-release/scribblelive-raises-35-million-in-expansion-round-funding-2057826.htm
The Ad Blocking Controversy Explainedhttp://www.vox.com/2015/9/18/9351759/ad-blocking-controversy
paired with….
Welcome to Hell - Apple Vs. Google Vs. Facebook and the Slow Death of the Webhttp://www.theverge.com/2015/9/17/9338963/welcome-to-hell-apple-vs-google-vs-facebook-and-the-slow-death-of-the-web
paired with….
Google Is Matching Facebook’s Targeting Capabilityhttp://digiday.com/platforms/google-looks-match-facebook-giving-advertisers-better-data-targeting/
Facebook Launches 360 Degree Videoshttp://digiday.com/platforms/facebook-rolls-360-degree-videos-public-vice-star-wars/
Paired With
Facebook Launches Signal - A Way For Journalists To Gather News Without Twitterhttps://www.facebook.com/facebookmedia/get-started/signal
http://thenextweb.com/facebook/2015/09/17/facebook-launches-signal-a-way-for-journalists-to-gather-news-without-twitter/
This week's sponsor: BrandPoint
Number Crunch: How a Content Marketing Platform Saves Time and Money Time is work is money. How much time can a content marketing platform really save you? These hard numbers crunch out quite the story. http://bit.ly/brandpointhub
Robert's Raves
http://www.roberthalf.com/creativegroup/blog/the-creative-group-salary-guide-salaries-projected-to-rise-38-percent-in-2016
http://observer.com/2015/09/advertising-doesnt-have-to-irritate-intrude-lie-cheat-and-generally-suck-2
Joe's Raves
http://www.tubefilter.com/2015/09/25/pewdiepie-legend-of-the-brofist-app-store/
http://www.fastcocreate.com/3051488/the-wall-street-journals-in-depth-cocainenomics-is-a-netflix-ad-for-narcos
#ThisOldMarketing
http://www.arvindsinghmewar.com/
http://www.webmarketingacademy.in/family-business-in-india/
In this episode number 97, Joe and Robert discuss the launch of Apple's IOS9 update and what it means for publishers and brands as it pertains to advertising and content blockers. Following on that, the boys discuss the future of digital advertising, in particular native advertising, where Joe and Robert analyze a number of charts on the present situation with native. Twitter and Bloomberg partner on a key data deal, and Facebook announces the "dislike" button (or something like it). Rants and raves include content marketing measurement and the content marketing hype cycle. This week's #ThisOldMarketing example: Burger Chef.
This week's articles include:
A Correction from last week.. John Cleese…http://www.snopes.com/politics/satire/terrorismalert.asp
IOS9’s Ad blocking features - will not only be for ads but... well for a lot of things…http://marketingland.com/not-just-ads-ios-9-content-blockers-can-also-block-analytics-143123
paired with...
Advertising’s Existential Moment - the Value of Traditional Advertising is no longer clearhttp://www.foliomag.com/2015/advertising-no-longer-adding/
Consumers Can’t Tell The Difference Between Sponsored content and Editorialhttp://marketingland.com/consumers-cant-tell-the-difference-between-sponsored-content-and-editorial-142050
paired with...
http://contently.com/strategist/2015/09/16/the-problems-facing-native-advertising-in-5-charts/
Twitter Announces New Deal with Bloomberg - Value of Social Data
http://www.socialmediatoday.com/social-business/adhutchinson/2015-09-17/twitter-announces-new-deal-bloomberg-underlines-value-social
A Facebook Dislike Button Is Coming soonhttp://mashable.com/2015/09/15/mark-zuckerberg-facebook-dislike-button/#fDDjREaw85kP
This week's sponsor: StudioD. Check out their "Content Marketing Files"
http://go.studiod.com/ebook
Robert's Rant
http://www.foliomag.com/2015/pros-cons-era-measurement
Joe's Rave
http://www.velocitypartners.co.uk/our-blog/content-marketing-slides-into-the-trough-of-disillusionment/
ThisOldMarketing
http://doyouremember.com/younger-memories/the-delicious-rise-and-sad-fall-of-burger-chef/
In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark. Just 17% can follow the buyer's journey and GroupM announce a deal with Buzzfeed that may or may not be big news. On the paper front, Uber announces a new "in car" magazine, which is printed...on real paper. Rants and raves include Beth Comstock of GE and John Cleese. This week's TOM example: The Story of Content: Rise of the New Marketing.
This week's story links:
Content Moves To The Middlehttp://www.cmo.com/articles/2015/9/8/content-moves-to-the-middle.html paired with….http://blog.newscred.com/how-much-investment-industry-money-is-in-content-marketing-technology/ and... http://contentmarketinginstitute.com/2015/09/roi-what-looking-for/ Only 17% of Brands Have The Ability to Fully Analyze Customer Journeyhttps://econsultancy.com/blog/66913-only-17-of-brands-have-the-ability-to-fully-analyse-the-customer-journey/
Buzzed makes deal with agency - for preferential rates and technologyhttp://adage.com/article/agency-news/groupm-inks-buzzfeed-deal-data-creative-media-discounts/300109/
Users Are About To Start Carrying an In-Car Magazinehttp://techcrunch.com/2015/09/10/ubers-are-about-to-start-carrying-their-own-in-car-magazine/
SPONSOR - STUDIOD presenting the Content Marketing Files:Download this guide now at bit.ly/studiod-cmfiles
Robert's Rave on Beth Comstock:http://www.thestreet.com/story/13277278/1/meet-the-ge-exec-who-s-reinventing-thomas-edison-s-light-bulb.html
This week's TOM Example: The Story of Content
http://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/
In this pre-Content Marketing World podcast number 95, Joe and Robert talk about Newscred's $42 million dollar round and what it means for the content marketing industry. Google pushes hard on native ads inside Gmail, and what's wrong with content calendars (hint: you'll find out)? Rumors swirl around Apple launching original programming, and a CMO survey says content development tops the budget charts for 2016. Rants and raves include an "ode to Joe" and a publishing crisis. This week's TOM example: Weight Watchers.
This week's story links:
NewsCred Raises $42 Milion and sets its sights beyond content marketing http://techcrunch.com/2015/09/02/newscred-42-million/ Google launches new native ad format in Gmail http://techcrunch.com/2015/09/01/google-launches-new-native-ad-format-in-gmail/ The 10 commandments of Content Marketing http://www.briansolis.com/2015/09/10-commandments-content-marketing-2/ Apple Eyes Move Into Original Programming Exclusive http://variety.com/2015/digital/news/apple-eyes-move-into-original-programming-exclusive-1201582020/ How CMO’s Are Spending Across the Customer Buying Cyclehttp://adage.com/article/btob/cmos-spending-content-buying-cycle/300181/ This week's Sponsor: StudioD - bit.ly/studiod-cmfiles Joe's Rant link on Ad blocker crisis - http://fortune.com/2015/09/04/sue-ad-blockers/
In this episode of #ThisOldMarketing, Joe and Robert discuss an article about social media marketing being dead. Well, is it dead, or are most brands just using it wrong (the latter)? Podcasting is bigger and better than ever, and native advertising is NOT content marketing (let's say that together, shall we?). Rants and raves include experiences and a clear lack of strategy. This week's TOM example of the week: White Castle.
This week's story links include:
Can We Admit Now That Social Media Marketing Is Dead http://withoutbullshit.com/blog/augie-ray-can-we-admit-now-that-social-media-marketing-is-dead Podcasting Embraces A New Era of Cool http://mashable.com/2015/08/29/podcasting-mainstream/#:eyJzIjoidCIsImkiOiJfY2o5bWZ3YTlqZ2xja2t2MCJ9 Native Advertising Is Not Content Marketing http://contentmarketinginstitute.com/2015/08/native-advertising-content-marketing/ This week's Sponsor: StudioD presenting the Content Marketing Files. Download here - bit.ly/studiod-cmfiles Rants/Raves Robert's Rave on Experiences:
http://adage.com/article/digitalnext/consumers-experiences-things/299994/
http://www.commpro.biz/marketing/why-millennials-crave-experiences-more-than-things-and-what-marketers-can-do-about-it/
Joe's Rant on Lack of Strategy:
http://www.socialmediatoday.com/marketing/expresswriters/2015-08-18/big-content-spend-how-where-are-brands-placing-their-content
This Old Marketing: White Castle
In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016. Oracle buys Maxymiser for further proof. The boys then discuss, in detail, the F&W model that all brands can learn from, and, Facebook now draws more news traffic than Google (or do they?). Raves include the New York Times email newsletters and the opportunity for local publishers. This week's TOM example of the week: Sherwin Williams.
This week's stories include:
Isentia Buys Content Marketing Agency King Content in $48m deal.http://mumbrella.com.au/isentia-buys-content-marketing-agency-king-content-in-mammoth-48m-deal-313592
paired with...
Can digital shops survive branded content boomhttp://www.adweek.com/news/advertising-branding/can-digital-shops-survive-branded-content-boom-166388
Oracle Buys Maxymiserhttps://www.oracle.com/corporate/pressrelease/oracle-buys-maxymiser-082015.html
F+W Chairman Talks about the Company’s Decisive Strategic Shift to ECommercehttp://www.pubexec.com/article/content-change/
Facebook has Taken over for Google as a traffic source for newshttp://fortune.com/2015/08/18/facebook-google/
SPONSOR
StudioD and the Content Marketing Files. Download here: bit.ly/studiod-cmfiles.
RAVES
Robert
http://www.themediabriefing.com/article/why-local-publishers-are-well-placed-to-become-service-providers
Joe
http://digiday.com/publishers/new-york-times-gets-70-percent-open-rate-newsletters/
This Old Marketing Example - Home Decorator Magazine (now STIR)
http://www.sherwin-williams.com/architects-specifiers-designers/inspiration/stir/
In this episode of #ThisOldMarketing, Joe and Robert talk briefly about Google, or should we say, Alphabet, before moving on to a critical issue for publishers: Online Display Advertising and its demise. Then, the boys discuss the hi-jacking of the term "content marketing" and are journalists really content marketers after all. More content marketing research as well. Raves include Target and Nike's video program. TOM Example of the Week: Aldus Pagemaker.
This week's story links
Publishers Have Only Themselves To Blame For The Ad Blocking Apocalypse http://fortune.com/2015/08/13/publishers-only-have-themselves-to-blame-for-the-ad-blocking-apocalypse/ The Journalists Who Refuse to Admit They’re Actually Content Marketers http://www.forbes.com/sites/grantfeller/2015/08/11/the-journalists-who-refuse-to-admit-theyre-actually-content-marketers/ Only 2% of Marketers Have “Very Effective” Content Strategy http://www.clickz.com/clickz/news/2418856/only-2-of-marketers-have-very-effective-content-strategy-study Also with this… ContentMarketing Inefficiencies Cost B2B Companies Nearly $1 Billion http://www.toprankblog.com/2015/08/content-marketing-inefficiency/ Sponsor: Emma's Modern Marketer's Field Guide. Download it today: http://bit.ly/myemma-field-guide Robert's Rave: Target and Trolls Joe's Rave: Nike's YouTube Secret of Success - http://observer.stfi.re/2014/10/nikes-secret-to-success-on-youtube-its-not-the-viral-video/ This week's TOM Example of the Week: Aldus Pagemaker with Roger Parker - http://www.huffingtonpost.com/john-fox/30-years-ago-aldus-pagema_b_7880438.html
In this episode of PNR's #ThisOldMarketing, Robert and Joe discuss the future of content, and why so many brands and agencies are looking more at advertising opportunities than owning their own platforms. Facebook launches a new live video program for celebrities (at least for now) and the Uber of Agencies is coming to a town near you. Rants and raves include a MillerCoors video series and how some people get content marketing all wrong. This week's TOM example of the week: Arch Shaw.
This week's show links:
Why The biggest debate in advertising is irrelevant http://www.mediapost.com/publications/article/254270/why-the-biggest-debate-in-advertising-is-irrelevan.html Introducing Facebook Live http://thenextweb.com/facebook/2015/08/08/how-can-facebook-bring-its-live-video-feature-to-the-masses-messenger/ Paired With http://media.fb.com/2015/08/05/introducing-live-for-facebook-mentions/ The Uber of Agencies: Why Marketers Want to ride with a new kind of shop http://adage.com/article/agencies/future-ad-agencies-uber-model/299816/
SPONSOR Emma's Modern Marketer's Field Guide: http://bit.ly/myemma-field-guide RANTS AND RAVES
Robert's Rave on MillerCoors: http://www.adweek.com/news/television/how-digital-media-agency-tapped-millennial-beer-drinkers-166228 Joe's Rant on "Why No One Cares about Your Content": https://www.marketingmag.com.au/hubs-c/no-one-cares-content/
In this episode of #ThisOldMarketing, Joe and Robert discuss the craziness around the Hubspot scandal (and why these things seem to happen in Boston ;). Then the boys go in-depth into a series of articles about the media landscape. Will media companies just turn into wire service companies? Who really owns the audience? Where is this all going? After a short chat about podcasting, rants include Cecil the Lion and YouTube. This week's TOM example of the week: American Bee Journal.
This week's story links:
Content Marketing and the Finance Industryhttp://contentmarketinginstitute.com/2015/08/finance-marketing-evolves-content/
Hubspot Fires CMO - Issues Ridiculous Press Releasehttp://venturebeat.com/2015/07/31/bostons-best-cmo-fired-from-hubspot-allegedly-tried-to-obtain-dan-lyons-tell-all-book/
Mutually Assured Contenthttp://www.theawl.com/2015/07/in-no-charts http://www.vox.com/2015/7/22/9013911/is-the-media-becoming-a-wire-service Podcasting Advertising On A Slippery Slopehttp://www.nytimes.com/2015/07/28/opinion/joe-nocera-stepping-on-a-slippery-slope.html?emc=edit_th_20150728&nl=todaysheadlines&nlid=72268883&_r=0
How Corporations Became Documentary Film Funders
http://www.bloomberg.com/news/articles/2015-07-30/how-corporations-became-documentary-film-funders
This week's sponsor: Emma and the "Modern Marketers' Field Guide.
Download the guide now at http://bit.ly/myemma-field-guide.
Joe's Rant Link on YouTube:
http://finance.yahoo.com/news/biggest-stars-youtube-huge-incomes-170409679.html
ThisOldMarketing Example of the Week: American Bee Journal - http://www.americanbeejournal.com/site/epage/79325_828.htm
In this episode number 89, Joe and Robert discuss LinkedIn and Google news this week. LinkedIn limits your right to download contacts and, alas, Google+ is no more (we think). In other news, AOL releases some new content marketing research that may not be about content marketing and we find out that the inbound marketing economy really has nothing to do with inbound marketing. Rants and raves include a McKinsey report and deals from Univision and HBO. This week's #ThisOldMarketing example of the week: Flight Centre.
This week's story links:
LinkedIN Quietly removes option to export contacts makes users wait up to 72 Hours for their data archive
http://venturebeat.com/2015/07/23/linkedin-quietly-removes-option-to-export-contacts-makes-users-wait-up-to-72-hours-for-their-data-archive/
Google+ Is No More
http://venturebeat.com/2015/07/27/google-is-dropping-its-google-requirement-across-all-products-starting-with-youtube/
AOL CMO Says Content Marketing Is About Value Not Advertising
http://marketingland.com/a-cmos-view-aol-cmo-says-content-marketing-is-about-value-not-advertising-135991
The Inbound Marketing Economy - Content Marketing Jobs Abound
https://moz.com/blog/the-inbound-marketing-economy
EW Scripps Acquires Podcast Network
http://www.hollywoodreporter.com/news/ew-scripps-acquires-podcast-network-810326
This week's sponsor: Emma and the Modern Marketer's Field Guide
http://bit.ly/myemma-field-guide.
Robert's Rave: McKinsey and Experience
http://www.mckinsey.com/insights/marketing_sales/how_digital_marketing_operations_can_transform_business Joe's Rave: Influencer Deals from Univision and HBO
http://www.nytimes.com/2015/07/23/sports/bill-simmons-to-join-hbo.html?_r=0 http://variety.com/2015/digital/news/univision-youtube-mcn-hispanic-digital-creators-1201548033/
ThisOldMarketing of the Week: Flight Centre
In this episode number 88 of #ThisOldMarketing, Joe and Robert discuss how more and more how-to videos are being pumped into YouTube, and what marketers need to do about it. Then the boys chat about major research surrounding trust and culture, both of which need sound content marketing strategies. To cap it all off, our trusty podcasters outline what the top 200 advertisers spent last year, and how content marketing is still such a small thing when it comes to paid media. Raves include Mark Zuckerberg and Comic-con. This week's TOM example of the week: Disney.
This week's articles include:
Demand For How-To Content on YouTube Is On The Rose http://www.adweek.com/socialtimes/demand-for-how-to-content-on-youtube-is-on-the-rise/620553 Consumer Trust Crisis: Companies Excelling in Candor Substantially Outperform the Market https://www.bulldogreporter.com/dailydog/article/pr-biz-update/consumer-trust-crisis-companies-excelling-in-candor-substantially-out
With the Rittenhouse study paired http://www.rittenhouserankings.com/download-the-2014-ceo-candor-survey/ Beyond The Brand: Culture Takes The Lead As Primary Driver of Long-Term Business Relationships https://www.bulldogreporter.com/dailydog/article/pr-biz-update/beyond-the-brand-culture-takes-the-lead-as-the-primary-driver-of-long What The Top 200 US Advertisers Are Doing To Spend Smarter http://adage.com/article/advertising/big-spenders-facts-stats-top-200-u-s-advertisers/299270/ This week's Sponsor: Acrolinx and their Global Content Index. Download it here: http://bit.ly/acrolinx-global-index.
ThisOldMarketing Example: A Disney Infographic
http://www.business2community.com/content-marketing/3-vintage-examples-of-content-marketing-we-can-learn-from-today-01276191
In this episode number 87, Joe and Robert discuss the new Upworthy business model in detail, and what businesses and marketers can learn from it. In addition, the boys discuss what, when and why marketers should outsource content marketing, and follow that with a disturbing article about branded content and advertising. Rants and raves include an HBR article that truly bothered Robert, and an amazing story around the autism education movement from Joe. This week's TOM example of the week: Kraft Music Hall.
This week's story links:
How Upworthy is using data to move beyond clickbait and curationhttp://www.niemanlab.org/2015/07/how-upworthy-is-using-data-to-move-beyond-clickbait-and-curation/
Who should handle your content marketinghttp://www.imediaconnection.com/content/38892.asp
It’s Just Advertising Dillweedhttp://digiday.com/brands/its-just-advertising-dillweed/
Americans Are Furious With Marketershttp://www.businessesgrow.com/2015/06/30/furious-with-marketers/
And the actual study:
https://www.asc.upenn.edu/sites/default/files/TradeoffFallacy_1.pdf
This week's sponsor: Acrolinx
Check out their new Global Content Index Report:http://bit.ly/acrolinx-global-index.
Robert's Rant Comparing the ROI OF Content Marketing and Native Advertisinghttps://hbr.org/2015/07/comparing-the-roi-of-content-marketing-and-native-advertising
Joe's Rave
The Forgotten History of Autism (Video)
http://www.ted.com/talks/steve_silberman_the_forgotten_history_of_autism
ThisOldMarketing example
Kraft Music Hall https://en.wikipedia.org/wiki/Kraft_Music_Hall
In this venerable episode number 86, Joe and Robert discuss why CNN is seeing backlash for their native advertising launch. After that, the boys explain why print is really the future of digital (stop laughing). In addition, the New York Times sees amazing results leveraging Facebook for their subscription funnel, and Manifest is the latest content marketing agency merger/launch. Rants and raves include the box office and customer service. This week's #ThisOldMarketing example: Disney and merchandising.
This week's story links:
CNN To Broadcast Corporate Propaganda As Newshttp://america.aljazeera.com/opinions/2015/7/cnn-to-broadcast-corporate-propaganda-as-news.html
The Future Of Digital Is Printhttp://www.shweiki.com/blog/2015/07/the-future-of-digital-is-print/
New York Times Finds New Subscribers On Facebook
http://digiday.com/publishers/new-york-times-finds-new-subscribers-facebook/
A New Powerhouse in Content Marketing and Experience Design: Manifesthttp://www.mediapost.com/publications/article/253230/new-powerhouse-in-content-marketing-and-experience.html
SPONSOR
Acrolinx and the Global Content Impact Index:
http://bit.ly/acrolinx-global-index
RANTS AND RAVES
Joe on the Power of a Series:
http://time.com/3946008/jurassic-world-terminator-magic-mike-box-officce/
Robert on Customer Service:
http://www.forbes.com/sites/rogerdooley/2015/07/02/customer-experience/
TOM Example of the Week: Disney and Merchandising
http://www.wsj.com/articles/SB10001424052702304453304576390720637710278
In this episode of #ThisOldMarketing, we saw a flurry of new content-based agencies afoot, including a deal with Daily Mail/WPP/SnapChat, a new content division from the BBC, and the Washington Post launches a freelance network. CBRE launches a new content brand/mini-magazine, while the boys discuss the end, or the beginning, of what might be called television. Rants and raves include Cannes and more Cannes. This week's TOM example: Tablespoon by General Mills.
This week's story links:
Daily Mail, WPP and Snapchat to Launch Native Advertising Agencyhttp://www.theguardian.com/media/2015/jun/23/daily-mail-wpp-snapchat-launch-native-advertising-agency
Paired With
Washington Post Launching Its Own Freelance Talent Service
http://www.talkingnewmedia.com/2015/06/23/the-washington-post-launches-its-own-freelance-talent-service/
Paired With
BBC Launching StoryWorks In House Creative Agencyhttp://blog.customcontentcouncil.com/bbc-worldwide-launches-in-house-creative-agency-storyworks-to-bring-newsroom-values-to-content-marketing-partnerships/
CBRE Extends Content Marketing Program to Online Magazinehttp://adage.com/article/btob/cbre-extends-content-marketing-program-online-magazine/299046/
How Television Won The Internet
http://www.nytimes.com/2015/06/29/opinion/how-television-won-the-internet.html?ref=opinion&_r=0
Today’s CMO: At the Intersection of the Brand Experience and Organizational Culturehttps://www.spencerstuart.com/research-and-insight/cmos-on-the-brand-experience-culture-matters-video
SPONSOR
Acrolinx Global Index Report (http://bit.ly/acrolinx-global-index)
RANTS AND RAVES
Robert on Cannes:
http://adage.com/article/special-report-cannes-lions/grand-prix-branded-content-lions/299256/
http://cannesyoupleaseshutup.tumblr.com
Joe on Content Marketing Goals via this article:
http://www.businessinsider.com/money-advice-from-a-millionaire-2015-6
This week's #ThisOldMarketing: Tablespoon
http://www.tablespoon.com/about
http://www.forbes.com/sites/marketshare/2012/05/16/ge-general-mills-and-sears-explain-their-success-in-content-marketing-part-1/
In this episode number 84 of #ThisOldMarketing, Joe and Robert discuss two major association initiatives - one in Germany and one in Asia - around content marketing. Both associations have also taken the name "content marketing", which Joe thinks is a pretty big deal. In addition, Article Bunny launches and the boys talk about new research around the practice of native advertising. And finally, Facebook changes its algorithm again...this time around TTR or total time reading. Rants and raves include a bit of politics and a lession from media business models. This week's TOM: Game Theory.
This week's story links:
The New Content Marketing Forum and Association in Asia
http://www.forum-corporate-publishing.com/index.php/de/news/item/1235-neuer-name-neue-positionierung-aus-fcp-wird-content-marketing-forum
paired with...
http://www.marketing-interactive.com/regional-content-marketing-association-acma-launches/
Article Bunny Launches
https://www.techinasia.com/articlebunny-uber-content-marketing/
Attitudes Toward Branded and Sponsored Content
http://www.digitalnewsreport.org/essays/2015/attitudes-to-advertising/
Facebook now Taking TIME into accounthttp://newsroom.fb.com/news/2015/06/news-feed-fyi-taking-into-account-time-spent-on-stories/
Sponsor Content: The Role of Webinars in the Buyers' Journey:
http://gotowebinar.com/CMI
RANTS/RAVES
Joe on Can Publishers Innovate a Broken Business Model?
http://www.innovationexcellence.com/blog/2015/06/21/can-publishers-innovate-a-broken-business-model/
Robert on Airport Storytelling:
http://www.npr.org/sections/thetwo-way/2015/06/17/415198926/boy-who-lost-stuffed-tiger-at-airport-finds-tiger-stayed-very-busy
This Old Marketing: Game Theory
https://www.youtube.com/user/MatthewPatrick13
In this episode number 83 of #ThisOldMarketing, Joe and Robert discuss Twitter's CEO leaving the nest, and the opportunities that remain with Twitter as a broadcasting platform. After discussing digital's "third wave," the boys chat about the Brad Pitt/Netflix deal and why content marketing is in its golden age. In addition, Medium's recent announcement made Joe and Robert obsess about email all over again. Rants and raves include hating on content marketing and patience in publishing. This week's TOM example - brewingtv.com.
This week's story links:
Twitter CEO Calls It Quits:
http://money.cnn.com/2015/06/11/technology/twitter-ceo-dick-costolo-quits/
The Evolution of Twitter:
http://techandscience.com/techblog/ShowArticle.aspx?ID=5598
Digital's Third Wave:
http://adage.com/article/digitalnext/digital-s-wave-coming-miss-ride/298923/
Netflix Distribution Deal a Game Changer:
http://m.nydailynews.com/entertainment/movies/netflix-distribution-deal-game-changer-article-1.2250965
Medium Budget Cuts and Changes:
http://www.businessinsider.com/medium-budget-cuts-and-restructuring-2015-6?op=1
Medium Introduces Letters:
https://medium.com/the-story/introducing-letters-f105abb6734f
Sponsor Content: The Role of Webinars in the Buyers' Journey:
http://gotowebinar.com/CMI
RANTS/RAVES
Robert on Content Marketing Haters:
http://www.cio.com/article/2934881/marketing/the-art-of-storytelling-in-the-age-of-content-marketing.html
Joe on Patience in Publishing:
http://www.bizjournals.com/newyork/news/2015/06/09/mattress-startup-casper-launches-newsy-website.html
This Old Marketing:
http://brewingtv.com/
In this episode of #ThisOldMarketing, Joe and Robert go in-depth into Facebook and instant articles, paired with the Apple announcement on launching a news reader platform. Honda shows us that a good idea can go wrong without a little patience, and the Onion handles sponsored content like a pro. This week's raves include creative job postings and how a 12-year-old launched a media empire. The #ThisOldMarketing example of the week: HowToCookThat.net.
This week's story links:
Facebook's Deal with Publishers:
http://www.pewresearch.org/fact-tank/2015/06/03/facebooks-deal-with-publishers-a-stark-reminder-of-digital-ad-gulf/
A Facebook Love Story:
http://seekingalpha.com/article/3241286-facebook-content-creation-content-marketing-growthhacking-and-inbound-marketing?app=1&auth_param=3ir5v:1an949b:8afbeb89dfab16a4bf9b29b79a7e90a1&uprof=45
Apple's News App Announcement:
http://www.wired.com/2015/06/apple-builds-content-business-news-app/
Honda Holds Off on Being a Media Company:
http://blogs.wsj.com/cmo/2015/06/03/honda-pumps-the-brakes-on-trying-to-become-a-media-company/
The Onion Handles Sponsored Content:
http://adage.com/article/media/onion-people-read-sponsored-content/298745/
Publishers and eCommerce:
http://wwd.com/media-news/direct-internet-catalogue/magazines-ecommerce-style-lucky-10139553-10139553/
Sponsor Content: The Role of Webinars in the Buyer's Journey - http://www.gotowebinar.com/CMI
RAVES
Joe on the 12-Year-Old Media Mogul:
http://www.businessinsider.com/how-emerson-spartz-built-a-meme-empire-2015-6
Robert on Creative Jobs Post:
http://www.tweetmyjobs.com/ghirardelli-jobs-ghirardelli-chocolate-ambassador-15655315
This Old Marketing:
https://www.howtocookthat.net
In this episode of #ThisOldMarketing, Joe and Robert inadvertantly themed this rendition the "Content Inc." episode. After Joe discusses the new platform launch, the boys dig into Mary Meeker's annual trends report. Guess what? Your buyers are now millennials. And there are quite a few opportunities just right for you (yes, you!).
After a little discussion of how startups can use content marketing, Robert lays out Google's new "Phantom" update, and why content marketing and native advertising are joined but separate. Raves include Austin City Limits and Travelers Insurance. This week's TOM example of the week: Band-Aid.
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest purchase for Content Marketing Institute, the UK-based show, Content Marketing Show. Verizon's purchase of AOL leads to discussion around what value there is in AOL's many content brands and Spotify decides to add both videos and podcasts. Then the boys rant away at two particular articles that elaborate on the problems content marketers face - leading to the idea that brands have real opportunities when publishers cut back too much. Official rant and raves include a Purina platform called Puppyhood. This week's TOM example of the week: Fresh Fork Market.
In this episode of #ThisOldMarketing, Joe and Robert discuss two large transactions in the content marketing technology space: Percolate and Kapost. Then the boys move right along to the official launch of Facebook News. Is this the end of times for publishers or the stairway to heaven? After discussing whether brands could really create a "Mad Men" type show, Joe and Robert rant and rave about Adobe's new audio white papers, as well as a huge media purchase in the surfing industry. This week's TOM example: Poor Richard's Almanack.
In this Mother's Day episode of #ThisOldMarketing, Joe and Robert discuss the future of advertising with a content marketing tilt. After some odd predictions, the boys discuss a research study on the ROI of content marketing versus native advertising. In addition, PNR discusses the importance of the New York Times hitting one million digital subscribers. Rants and raves include Glossier and the importance of words. This week's TOM example: Good Old Days magazine.
In this episode of #ThisOldMarketing, Joe and Robert go into detail on why digital marketers are still not spending enough on digital (or are they?). In addition, the boys talk about which content we need to target different generations and whether content companies are media companies, technology companies...or both. This episode also includes a short take on Google's launch into content discovery. Rants and raves include a draft pick from USC and Dove's "Real Beauty". This week's TOM example: NFL Films.
In this episode of This Old Marketing, Joe and Robert discuss research that Facebook organic reach is dipping even more, and additional research that states influencer marketing is on the rise (but wait for the rant on this one). The boys also discuss why new media companies focus on advertising, and how the media model of the future will be all about selling products and services. After roasting the WSJ (again) for a misleading blog post, rants and raves include Emmy nods for content marketing. This week's #ThisOldMarketing example of the week: Merrill Lynch.
In this the 75th anniversary of PNR's This Old Marketing, Joe and Robert celebrate +mobilegeddon by discussing what's going to change with content marketing in 2015. In addition, a popular association changes its guidelines on native advertising, and Buzzfeed kills three articles once they found out advertisers were unhappy with them. Rants and raves include a flawed take on marketing automation and the future of Time Inc. This week's TOM example: the Caslon Company.
In this episode of #ThisOldMarketing, Joe and Robert discuss the LinkedIn purchase of lynda.com and what it means for LinkedIn and the content marketing industry. In addition, the boys cover the difference between content and advertising, and if it really matters, as well as an indepth discussion about how to measure content programs. Rants and raves include Disney and how content marketing could save the world. This week's TOM example: Mutual of Omaha's Wild Kingdom.
In this episode of PNR's This Old Marketing, Joe and Robert discuss the finer points of what content marketing really is and how it's defined. The boys go on and banter about Google's deadline for mobile-friendly sites, as well as comment on how the advertising industry is, like it or not, actually booming. Rants and raves include Madmen and the death of publishing. This week's TOM: Robert Half.
In this episode of #ThisOldMarketing, Joe and Robert discuss the movement by major publishers to create content "inside" Facebook's walls. Does this mean that the future of the web could be dominated by Facebook? In addition, the boys discuss whether "content blindness" is actually a thing, review a research study that says digital natives actually prefer print, and preview Airbnb's publishing strategy. Rants and raves include a TechCrunch article that goes beyond what's real. This week's TOM example of the week: Pepsodent and Bob Hope.
In this episode of This Old Marketing, Joe and Robert discuss AOL founder Steve Case's take on the third era of the Internet (yes, this is such a thing). In addition, the boys ponder whether or not LEGO went off the rails with their "beauty tips for girls" section in LEGO Club Magazine. Then, more about PR's role in content marketing and a quick look at revenue models for podcasts. Rants and raves include Starbucks and IDG. This week's TOM example of the week: Back Country.
In this very special rant episode, Joe and Robert discuss the Starbucks move into publishing with their hire of a Washington Post editor. In addition, the boys rant about Nokia launching a content marketing "campaign" with Wired, and then rant a little more about the term "branded content". Raves include discussion about a new formula to measure content marketing, and why it might be necessary to get a new name for podcasting. This week's #ThisOldMarketing example: Public Accountant Magazine.
In this episode of This Old Marketing, Joe and Robert discuss the big Apple announcement and why Robert doesn't have an iWatch yet. Then, onto Google plus. Is it dead? Is it alive? Joe says 4 out of 10 (whatever that means). In addition, the boys discuss the New York Times going Hollywood with native advertising, and why PR is the new content marketing (sort of). Rants and raves include why marketers can't measure and how to get your long-form articles to go viral. This week's TOM example of the week: RCA Records and Kellogg's.
In the episode of PNR (dubbed the "beautiful episode"), Joe and Robert discuss Uber's new magazine launch to drivers as well as an interesting article about the negativity surrounding ghostwriting. In addition, the boys discuss the confusion in the media landscape, how bad native advertising can get, and how Dove's move wasn't very beautiful. Raves include airline safety and nifty titles. This week's #ThisOldMarketing example: Land's End and Apostraphe.
In this episode, Joe and Robert discuss LinkedIn's latest marketing solutions launch, and ponder the number of companies LinkedIn will buy over the next year. In addition, the boys discuss Seth Godin's take on content marketing, what innovative media companies are doing to cut through the clutter, and how the New York Times is launching a new content product. Rants and raves include People magazine and how LEGO stole the Oscars. This week's #ThisOldMarketing example: Cleveland Clinic's Health Hub.
In this episode of #ThisOldMarketing, Joe and Robert discuss the new McKinsey report, which sounds eerily similar to Robert's upcoming book. Also in the news this week is the rising focus on content promotion and SEO, APN makes a big content marketing move, and Kraft and Meredith start something shiney. Rants and raves include the Obama selfie stick and Barney's print magazine launch. This week's TOM example of the week: The start of the comic book industry.
In this episode of #ThisOldMarketing, Joe and Robert make it a point to mention that John Cleese is keynoting at Content Marketing World 2015. After much celebration, the boys discuss the FCC's decision on Net Neutrality, some research on how B2B marketers are still talking about themselves too much, and the IAB publishing native advertising guidelines. Rants and raves include Coca-Cola, Target and Gawker. This week's TOM example is KISS.
In this post Super Bowl episode of #ThisOldMarketing, Joe and Robert discuss research on how almost no Super Bowl advertisers added calls-to-action of any kind to their $4.5 million dollar ads. SnapChat launched a new content series (which, of course, will disappear after 24 hours) and Conde Nast is paying journalists to create content for brands (as well as work a day job). Rants and raves include an indepth look at what makes a great content marketer from Joe and Robert rants and raves about Nationwide's Super Bowl ad (that everyone hated but Robert). This week's TOM example: Dell's Corporate Responsibility Report.
In this episode of #ThisOldMarketing, Joe and Robert discuss YouTube's Super Bowl halftime play, the implications for brands, and why competition will heat up next year. In addition, the boys discuss a formula for budgeting native advertising plays and why LinkedIn is launching a new internal communication tools. Rants and raves include CMS troubles and a Jon Favreau chat. This week's TOM example of the week: Jaeger's clothing.
In this episode, Joe and Robert discuss the details of the New York Times/Google Native Advertising program (if that's what you call it). Next, the boys ramble on about the role of sales and marketing. Are they still far apart? Are they getting closer? No worries there, because the boys cheer up about news on the fall of Google Glass and something Facebook is launching called Facebook Work (or Facework, for short). Rants and raves include Newcastle's Super Bowl ad bid and clarification on the term, native advertising. This week's #ThisOldMarketing example of the week: WestJet's Above & Beyond.
This week was a sad week in PNR history, with the Cowboys losing and The LEGO Movie not winning a Golden Globe. But Joe and Robert persist regardless. In this week's episode, Joe and Robert talk about whether B2B content marketing is a failure, and if FTC will enact regulations regarding native advertising. In addition, the boys discuss the marketing technology landscape and why Twitter's play into video is going to be huge. Rants and raves include a super smart post from Medium's Ev Williams and the McDonald's "signs" program. The #ThisOldMarketing example of the week: Merck Manuals.
In this episode of #ThisOldMarketing, Joe and Robert discuss and dissect nine trends from the Wall Street Journal, as well as why Fred Wilson believes the innovation in social media is dead. In addition, the boys discuss subscriber burn in YouTube, Forbes magazine's gift to AT&T, and what authenticity really means. Rants and raves include #MayhemSale from Allstate and an amazing interview from Marriott on their content marketing strategy. This week's TOM example: Johnson & Johnson.
In this episode of #ThisOldMarketing, Joe and Robert look into the future with their 2015 content marketing predictions, which include some surprising channel focuses, communication issues with the C-Level, M&A activity and an overt focus on mobile (which could be a problem). In addition, the boys talk about the "Year in Review" Facebook disaster, as well as an amazing overview of the opportunities in podcasting. Rants and raves include an IKEA holiday commercial and the Neil Degrasse Tyson tweets. This week's TOM example: Tealium's Golden Book series.
In this holiday episode of #ThisOldMarketing, Joe and Robert talk about the difference between a media company and a technology company. The boys then discuss the problems at Google, and what Verizon should have done with SugarString instead of stopping the program. Joe and Robert were all raves this episode, with kudos to George Clooney and some excellent storytelling from John Lewis and Coca-Cola. This week's TOM example: Car Talk.
In this episode of #ThisOldMarketing, Joe and Robert talk about the latest changes in and around the Facebook feed, as well as some research on how most B2B content is barely above par. In addition, the boys discuss a lengthy article about the future of native advertising, as well as the heaps of money in and around marketing technology today. Rants and raves include the latest Sony scandal. This week's TOM example: Hubspot's purchase of Agency Post.
In this episode of #ThisOldMarketing, Joe and Robert talk about the latest content marketing spending research. Is 25% not enough? Audio content begins to go viral, and the mexican-chain Chipotle recruits best-selling writers to create content for bags and cups. Is it better to have more or less article links in posts and did content marketing make the Hot or Not list? Rants and raves include a native advertising rant from Joe from the Conan show, and Robert raves on user experience and storytelling. This week's TOM example: Rockwell Automation Asia Pacific.
In this episode of #ThisOldMarketing, Joe and Robert talk about the finalized deal between the Association of National Advertisers and Business Marketing Association, and then quickly dive into Scripted's newfound money. In addition, the boys talk about the huge increase in native advertising spending, and discuss the difference between native advertising and advertorials. After going through some 2015 CMO predictions, Robert rants about Invective Marketing and Joe raves about a Christmas Book. This week's TOM example: Arla from Sweden.
In this episode of #ThisOldMarketing, Joe and Robert discuss the impact of the Time magazine deal with Outbrain and how it will affect both publishers and marketers. In addition, the boys discuss the New York Times/Shell native advertising deal, as well as a Forrester report that says marketers are wasting money on social media. This week's raves include a unique comedy video related to content marketing and some interesting Aussie coverage of CMI's content marketing benchmark survey. #ThisOldMarketing example of the week: Scribner magazine from 1887.
In this episode of #ThisOldMarketing, Joe and Robert go deep into more Facebook algorithm changes. That's right...get ready for all your Facebook promotional content to go bye bye. In addition, the boys talk about Marriott's move to becoming a full-blown media company, and (ring the bell) native advertising revenues continue to soar. Two raves this week include a print magazine launch from Airbnb. This week's TOM example of the week: thinkMoney magazine from TD Ameritrade.
In this, our one year anniversary episode, Joe and Robert look back and grade themselves on their 2014 content marketing predictions. In addition, the boys discuss the growing concern over native advertising in the political space, which caused some issue this year in San Francisco. Facebook offers an interesting deal for publisher and there is yet another article about a crisis in content marketing. Rants and raves include Alex from Target and commenting on blog posts. This week's #ThisOldMarketing example is none other than This Old Marketing.
In this episode of This Old Marketing, Joe and Robert discuss a possible "crisis" in content marketing effectiveness. Then the boys discuss the ongoing agency saga and content marketing, with some breaking news on the Publicis purchase of Sapient. Final stories include a take on the revolution in podcasts, and some critical review of Verizon's new content marketing site. Rants and raves include a CNET magazine and more confusion over native advertising. This week's #ThisOldMarketing example of the week: Concept to Reality magazine from Altair Engineering.
In this episode of PNR: This Old Marketing, Joe and Robert discuss the real definition of content marketing. Mozilla launches a new media platform and Snapchat says NO to native advertising...but do they? This week's rants and raves include an amazingly inaccurate infographic and why the Wall Street Journal doesn't understand what content marketing really is. This week's #ThisOldMarketing example: Scandinavian Airlines.
In this episode, Joe and Robert discuss the finer points of Copyblogger's decision to kill their Facebook page. In other news, the Association of National Advertisers has decided to acquire the Business Marketing Association, their second purchase in the last six months, while the VP of MasterCard states that content marketing is inherently flawed. Rants and raves include a Starbucks Video and HBR post on Drucker. This week's #ThisOldMarketing example: Qualcomm Spark.
In this episode of #ThisOldMarketing, Robert and Joe discuss the sale of content advertising agency Story Worldwide to Next Fifteen. That flows really well into an interview with the CEO of Omnicom, who is suggesting to his clients that they put 10-25% of their TV dollars into digital (here comes the content gap). The boys also discuss how HuffPost is seeing 30% of their revenues as content services. Rants and raves include a must-see video from Harlan Ellison on writers getting paid. This week's TOM example: the space program.
In this episode, Joe and Robert go in-depth on Buzzfeed's niche content practices and how progressive marketers are starting to think print. The boys also discuss native advertising in detail, and why the problem is not transparency. Rants and raves include Jerry Seinfeld at AdWeek and whether Coke and Red Bull are "wrong" for doing content marketing. This week's TOM example: Swide.com from Dolce&Gabbana.
In this episode of #ThisOldMarketing, Joe and Robert kick off the podcast by discussing some research from Hubspot on the difference between Inbound Marketing and Content Marketing. It seems, according to the research, content marketing is a subset of inbound. Joe and Robert couldn't disagree more.
In addition, the boys discuss the fleeing of reporters to the brand side, and get happy about Marriott's launch of a huge content marketing initiative. Rants and raves include Facebook and GE. This week's TOM example of the week: The Guitar Center YouTube program.
In this episode of #ThisOldMarketing, Joe and Robert discuss the recent Inbound event, and then get right into Tribune's recent purchase of a content marketing services provider. In addition, the boys cover some flawed blogging research, why podcasting is taking off and the dark side of native advertising. Rants and raves include an HBR misstep and the Wall Street Journal guide to native advertising. This week's #ThisOldMarketing example: Steve Jackson Games (the oldest blog on the planet).
In this post-Content Marketing World episode, Joe and Robert review their highlights from the show, and then immediately dig into Apple's distribution of the new U2 album to all iTunes accounts. In addition, the boys discuss a couple articles about the future of content marketing software. Is it just getting started or is this as big as we will see it? Raves include Marcus Sheridan's key post on adding salespeople to the content marketing mix. This week's #ThisOldMarketing example of the week: AllRecipes.com.
In this special live episode from Cleveland, Ohio - home for Content Marketing World 2014, Joe and Robert have the pleasure of a special announcement - the launch of CMI's podcast network. Joe and Robert's special guests include podcast director Pamela Muldoon, Todd Wheatland (author of The Marketer's Guide to Slideshare) and Andrew Davis (author of Brandscaping).
In this episode of #ThisOldMarketing, Joe and Robert discuss the upcoming Content Marketing World event in Cleveland, Ohio. In addition, the boys discuss the death of Google Author Rank, how Bezos is transforming the post, and what the value of a brand is really worth. Raves include Kim Kardashian and what brands can learn, and how journalism today is not so horrible. This week's TOM example: MarketMinder.com from Fisher Investments.
In this episode, Joe and Robert discuss LinkedIn's move to make SlideShare PRO free for all. In addition, the boys discuss the critical role of the editor, Yahoo!'s launch of a new native advertising network, and the end of print newspapers. Rants and raves include Facebook's tweeking of the news feed and Coin's disaster. This week's #ThisOldMarketing example: RCI's Endless Vacation magazine.
In this episode of #ThisOldMarketing, Joe and Robert discuss the fueling debate over native advertising. In addition, the boys discuss a major algorithm flaw with liking on Facebook, real-time marketing disasters, and the eBook pricing problem at Amazon.com. This week's TOM example: UPS.
In this episode of #ThisOldMarketing, Robert and Joe go indepth on Joe's LinkedIn post covering three detailed solutions to the native advertising debate spurred on by John Oliver. In addition, the boys cover content marketing and venture capitalists, Demand Media's poor quarterly report, and Budweiser's "Whatever, USA" program. Rants and raves include the NFL and Audible.com. This week's TOM example: Sunset magazine from Southern Pacific Railroad.
In this episode, Joe and Robert discuss why the challenges with content marketing for associations is pretty similar to every other company. In addition, the boys cover new research on Facebook versus Instagram, dark social, Adidas and a video on John Oliver completely tearing apart native advertising. This week's rant from Robert is why everyone CAN be a storyteller, while Joe raves about Jack Daniel's distillery. This week's #ThisOldMarketing example of the week: Aircraft Owners and Pilots Association.
In this episode, Joe and Robert discuss Beck's mad content marketing moves, a new content marketing research report from Forrester, and what the real purpose of native advertising is for brands. In addition, the boys discuss content marketing at Aon and a new social media strategy from Jay Baer. This week's #ThisOldMarketing example: Galignani Publishing (our oldest example to date).
This week on #ThisOldMarketing, Robert and Joe discuss the Forbes deal, as well as LinkedIn buying the Bizo platform. In addition, the boys discuss Time's creation of a native ad group, the newspaper crisis, and Ford's former Social head Scott Monty moves to the dark side. Raves come from Weird Al Yankovic and the Gettysburg Museum. This week's TOM example: L'Oreal's Makeup.com.
In this episode of #ThisOldMarketing, Joe and Robert discuss Walmart's big data move and what it means for brands. The boys also discuss research showing that sponsored content may have a trust problem, as well as what an article looks like when a freelance writer goes off. Rants and raves includes Lebron's text-based decision announcement. This week's TOM example: Credit Suisse's magazine from 1895: Bulletin.
In this episode, Joe and Robert discuss content marketing hitting the big time at HBR. After that enjoyable discussion, the boys chat about media agencies getting into the content production business, why email is far from dead, and then a handful of research posts that are readily made fun of. Rants and raves includes a great case study from Newcastle Brown. This week's #ThisOldMarketing example: Southern Poverty Law Center.
In this episode, Joe and Robert discuss CMI's purchase of the Intelligent Content Conference, and then dive deep into P&G's new edict that all marketing titles will change to something different. In addition, the boys discuss Google's change to get rid of Google authorship pictures, as well as some new research on how brands spend money to promote owned content. This week's #ThisOldMarketing example comes from Chango.com.
In this week's #ThisOldMarketing podcast, Joe and Robert discuss the top 10 brands on LinkedIn's Content Marketing scorecard. In addition, the boys chat about an IKEA fan site gone wrong, reaching millineals with content marketing, and do we really know if online ads work or not. Joe and Robert rant and rave about CMO-readiness for technology and whether PR is better than content marketing. This week's #ThisOldMarketing example: Albert Heijn's supermarket chain.
In this episode, Joe and Robert discuss whether or not brands will destroy the native advertising opportunity, and whether you can actually program native to audiences. In addition, the boys banter about the Red Bull Media House model, and how many brands will follow their publishing structure. Robert rants and raves about the Dumb Ways to Die franchise, and Joe rants about the closed atmosphere at the US Open. The week's #ThisOldMarketing example: BeingGirl.com from P&G.
In this episode, Joe and Robert discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%. Facebook is becoming a pure play paid platform in many cases. The boys also discuss how much data you actually need for your content marketing strategy. The final news articles provides a cross section of a record month for magazine launches with a shuttering of a dozen tried and true niche magazines. This week's #ThisOldMarketing example: The Fresh Fork Market Almanac.
In this week's episode, Joe and Robert disect the latest report from Mary Meeker on the latest in technology trends. The boys then go deep into what brands are missing from the publishing equation, as well as Conde Nast's "Magna Carta" guide for native advertising. Raves go to Maya Angelou and a Harley Davidson/Marvel comic book series. This week's #ThisOldMarketing example: Martin Guitars.
Happy Memorial Day to those in the States. In this episode, Joe and Robert rant a bit about a new content marketing awards program, and then become puzzled by a speech from a Dell marketing executive about the future of traditional publishing. The boys finish the program with a take about mobile and where content marketing fits into a mobile strategy. This week's #ThisOldMarketing example: USAA magazine.
In this episode, Joe and Robert go into detail about the leaked New York Times report uncovering the major challenges they are dealing with to stay relevant in digital news. It's a must read for all businesses. In addition, Joe and Robert discuss the integration of brand newsrooms, content marketing research in Australia, and the Tea Party's new online digital publication. Robert's rant this week includes comments about the FCC non-ruling on fast laning. This week's #ThisOldMarketing example: "Our Food: Your Questions" from McDonalds Canada.
In this episode, Joe and Robert discuss the Omnicom/Publicis breakup party and there are some saying that PR is included in Google's Panda algorithm. In addition, the boys discuss the future of marketing apps, why content marketing fails, and go in-depth on finding your Moneyball number for Content Marketing. This week's #ThisOldMarketing example: Poetry Magazine.
In this episode, Pulizzi and Rose discuss the new upfronts (newfronts) and why some people are all bent out of shape over native advertising. The founder of Netscape is betting big on the future of news, while the boys discuss that there are a few new ways to get it paid for. And in the rants and raves, Amazon leverages Twitter to add to your personal shopping cart and we find out that Mr. Rose is not the leading content marketing expert in LA. This week's #ThisOldMarketing example: NavyforMoms.com.
In this episode, the boys rant about whether or not Google + is closing its doors on being competitive with Facebook. Consumers now use the web more than watching television (for whatever that's worth) and Joe and Robert discuss all the possible companies that LinkedIn should purchase. In other news, Facebook launches a wire service and hardly anyone remembers see a native ad. This week's #ThisOldMarketing example: Indium Manufacturing.
In this episode of PNR and #ThisOldMarketing, Joe and Robert discuss some changes in Google Analytics, followed by a deep discussion on the future of Facebook for content marketers. More news for the week includes agencies building out newsrooms, new CMI content marketing research on B2B enterprises and why social media fading into wallpaper is a good thing. This week's TOM example of the week: Dell Power Solutions.
In this episode of PNR's This Old Marketing, Joe and Robert talk about the future of publishing, and the one thing that both publishers and brands need to focus on when building out a content marketing practice. The boys also cover a number of money deals flowing into the content marketing industry, and what this means for the next 12 months. Cosmo causes a stir and Shutterstock launches a new education and training platform. This week's TOM example of the week: Fire Protection Engineering magazine from the Society of Fire Protection Engineers. #ThisOldMarketing
In this episode of PNR, Joe and Robert discuss a news article about how content marketing should just buzz off. Other news includes a strategic approach to content marketing, a research study finds that press releases are the most credible content for brands, and how being just mediocre in your content creation and distribution is a dangerous place to be. This week's #ThisOldMarketing example is NewTekniques Magazine.
This week to celebrate PNR's 20th episode, Joe and Robert record #thisoldmarketing live from Content Marketing World in Sydney, Australia. Special guests include King Content's Todd Wheatland and Cisco's Tim Washer. The boys discuss LinkedIn's new content analytics package, the end of blog comments, and the market pulse on content marketing in Australia.
This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much assures we will have to pay Facebook to get our content noticed. At the same time, Google goes out to hunt guest blogging spammers. After a nice discussion on transparency, Robert covers this week's TOM example: Baseball Cards.
This week, Joe and Robert dig deep into native advertising...first with the Wall Street Journal's new native launch, and then with Guardian's native play with Unilever. This show is filled with rants about publishers and agencies, and finishes with our TOM example: The Enthusiast from Harley Davidson.
Joe and Robert discuss the week that was SXSW, and chat about brands Travotifying everything. In addition, Print is back, yet again, and Joe and Robert rant about people who rant about the phrase 'content marketing'. This week's TOM example: Energy University.
Joe and Robert discuss the LinkedIn job bank fiasco and then discuss whether agencies really can do content marketing well. In addiition, the boys discuss not publishing on rented land, and more critical reviews of Facebook's algorithm changes. This week's #ThisOldMarketing example: Patagonia footprints.
In this episode, Joe and Robert talk about the big news around LinkedIn opening up their publishing program for all LinkedIn users. The boys also talk about Buzzfeed's advice for content success, Sprinklr buys Dachis and content marketing examples from Toyota and Chevron. This week's TOM example of the week: Thomas Edmonds.
In this episode, Joe and Robert talk about GE's new sponsored content play on the Tonight Show with Jimmy Fallon, as well as multiple native advertising moves from the Guardian and Yahoo!. This week's #ThisOldMarketing example is a shock to the world: There is a new "oldest content marketing example" for the boys to banter about.
In this episode, Joe and Robert talk about the hit movie from LEGO and what it means for content marketers. In addition, Joe and Robert talk about the blurred line of advertising, Klout's new publishing tool, and an amazing discovery about Facebook click fraud. This week's TOM Example: HomeMadeSimple.com from P&G.
In this episode, Joe and Robert talk about Facebook's launch of "Paper" and the evolution of Facebook's graph search into something that will rival Google. Chipotle announces a comedy series on Hulu and Outbrain releases a report that states what relevant content truly is. This week's TOM example: iFly magazine from KLM airlines.
In this episode, Joe and Robert talk about Google's Matt Cutts and the proclamation that guest blogging is dead. The boys also discuss SEO and social signals, the future of Twitter, more money for NewsCred, and an advertorial mishap. Robert raves about a new environmental video and Joe rants about not having dates on blog posts. This week's TOM example: Minecraft.
In this episode, Joe and Robert talk about more funding for Contently, the truth about Forbes' valuation, why TV is not dying and why CMOs are so bad at customer experience. In addition, Robert reviews content from the dead and Joe rants about the confusion over content marketing and content strategy. This week's TOM example: Nike.
In this episode, Joe and Robert talk about the future of content marketing when a trillion devices start talking to each other. Joe explores more on native advertising and the insane growth projections for 2014. Robert covers how marketers are overcomplicating technology. This week's This Old Marketing example: G.I. Joe.
In this episode, Joe and Robert talk about a "content marketing is dead" post, as well as a big announcement about Kevin Spacey and the Netflix big data model. Robert raves about three amazing new commercials and Joe shares the This Old Marketing example of the week: JELL-O.
In this episode, Joe Pulizzi (@JoePulizzi) and Robert Rose (@Robert_Rose) talk about what life would be like without advertising, and go in-depth into what Anchorman 2 did differently with content that no other movie ever did before (and what your business can do about it). Also discussed - more content marketing predictions and how small businesses get started with content marketing.
Ta Da - The annual content marketing predictions show is here! In this special episode, Joe and Robert discuss what actually "will" happen with content marketing in the year 2014. Topics include which surprising company will start purchasing media companies and which channel marketers will be focusing on for the upcoming year.
Joe and Robert discuss new research on digital content promotion, comments from Newscorp about their biggest competition - their advertisers, and the evolution of the content advertising agency. TOM example of the week: Red Bull Media House.
Joe and Robert discuss the Unilever announcement of their mass layoff of marketing jobs and what it means for marketers in general. Also covered in this podcast: content marketing goes full steam ahead with VC companies; Facebook pushes its ads; Google+ launches social advertising. TOM example of the week: Minnie Maud Hanff and Force Cereal.
Joe and Robert discuss the latest content marketing spending research as well as review what Time magazine feels is its latest savior - native advertising. Also, Coca-Cola releases another idea for content marketers to chew on...a blogger network. TOM example of the week: LEGO magazine.
Joe and Robert review the latest native advertising spending research, talk about the many names for content marketing, why traditional media is in trouble, and a bit about Dreamforce 2014. TOM example of the week: WLS Radio from Sears.
In this episode, Joe and Robert banter about who should buy Forbes magazine, and the Forbes content business model. They also cover Google+ comment integration into YouTube and LinkedIn launching their showcase pages. Rants about Content ROI and Minecraft (as content marketing) included. This Old Marketing example of the week: The Furrow magazine from John Deere.