SEO Snippets: Recent Episodes
Patrick
Hello and welcome to SEO snippets the Daily SEO news show that gives you a bite-sized summary of whats happening in the digital marketing from SEO to PPC, CRO and more.
This is SEO Snippets Episode 22 today we'll be covering analytics intelligence insights by the Google Analytics Team you can find it here: https://support.google.com/analytics/answer/9443595?mc_cid=10b22d02bf
This is SEO Snippets Episode 21 today we'll be covering It’s now free to sell on Google by Bill Ready you can find it here: https://blog.google/products/shopping/its-now-free-to-sell-on-google
This is SEO Snippets Episode 20 today we'll be covering; You don’t get it. You aren’t the point. by Steve Bryant you can find it here: https://medium.com/@stevebryant/you-dont-get-it-you-aren-t-the-point-7ac2e5f84300
Today we're looking at; 26 Ways to Get Ready for the Rebound: A Playbook for What to Do Right Now by Andy Crestodina. Its a HUGE article so I have decided to just give you a little taste test today. Just the first 6 points that Andy covers in this post is absolute gold and if you did even HALF of those I believe you'll come out of the current crisis (or any lull) much better off.
Enjoy!
Today in SEO Snippets podcast I talk about the reasons you might have trouble verifying your Google My Business listing and what you can do about it to get that business verified and showing in Google Maps asap!
This is SEO Snippets Episode 17 today we'll be covering "Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]" by Cyrus Shepard you can find it here: https://moz.com/blog/featured-snippets-experiment
This is SEO Snippets Episode 16 today we'll be covering Some Featured Snippets may not appear as the top organic result by Brodie Clark you can find it here: https://searchengineland.com/some-featured-snippets-may-not-appear-as-the-top-organic-result-332215
This is SEO Snippets Episode 15 today we'll be covering Google expands AI calling service Duplex to Australia, Canada, and the UK
by Nick Stat you can find it here: https://www.theverge.com/2020/4/8/21214321/google-duplex-ai-automated-calling-australia-canada-uk-expansion
This is SEO Snippets Episode 14 today we'll be covering;
Paid search ad copy strategies during coronavirus by Ginny Marvin you can find it here: https://searchengineland.com/why-you-need-to-update-your-ppc-ad-copy-now-331934
This is SEO Snippets Episode 13 today we'll be covering 1,000 True Fans? Try 100 by Li Jin you can find it here: https://a16z.com/2020/02/06/100-true-fans/
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If you enjoyed this podcast, please share and subscribe. It’d really help me out. If you have feedback for me on the show or an article I should read you can find me on twitter @patrickherbert0
The Best Marketers will be Upping, not Cutting, their Budgets by Mark Ritson
https://www.marketingweek.com/mark-ritson-marketing-spend-recession-coronavirus/
If you enjoyed this podcast, please share and subscribe. It’d really help me out.
If you have feedback for me on the show or an article I should read you can find me on twitter: @patrickherbert0 or here on LinkedIn: https://www.linkedin.com/in/patrickherberts/
This is SEO Snippets Episode 11 – April 7, 2020.
Today we’ll be covering;
Crawled — Currently Not Indexed: A Coverage Status Guide
https://moz.com/blog/crawled-currently-not-indexed-coverage-status
If you enjoyed this podcast, please share and subscribe. It’d really help me out. If you have feedback for me on the show or an article I should read you can find me on twitter @patrickherbert0
This is SEO Snippets Episode 10 – April 6, 2020.
Today we’ll be covering;
How People Read Online: New and Old Findings
https://www.nngroup.com/articles/how-people-read-online/
If you enjoyed this podcast, please share and subscribe. It’d really help me out. If you have feedback for me on the show or an article I should read you can find me on twitter @patrickherbert0
Today we’ll be covering 1 article. The articles are;
- Can we trust automation in a time of crisis?
https://searchengineland.com/can-we-trust-automation-in-a-time-of-crisis-332132
If you enjoyed this podcast, please share and subscribe. It’d really help me out. If you have feedback for me on the show or an article I should read you can find me on twitter @patrickherbert0
Today we’ll be covering 1 article;
- How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page – john Barnard
https://www.searchenginejournal.com/get-brand-in-google-knowledge-graph-without-wikipedia-page/356530/
If you enjoyed this podcast, please share and subscribe. It’d really help me out. If you have feedback for me on the show or an article I should read you can find me on twitter @patrickherbert0
Today we’ll be covering 2 articles. The articles are;
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No one’s buying your product now: what should your growth team do? - Barbara Galiza https://medium.com/@galiza/no-ones-buying-your-product-now-what-should-your-growth-team-do-54e8527599f5
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Google Discover: An Image Could Be Worth 1,000 Clicks [Case Study] - Brodie Clark, March 19, 2020 https://www.searchenginejournal.com/google-discover-case-study/355124/
In this episode we dig into the writings of Bill Slawski on the SEJ blog his post titled; Author Vectors: Google Knows Who Wrote Which Articles?
He talks about Googles 2018 patent on using ML to identify you all over the web based on how you write anything from a tweet to a blog article or book... whether you put your name next to it or not.
Today we’ll be covering 2 articles. The articles are; 1. How to pause your business online in Google Search https://webmasters.googleblog.com/2020/03/how-to-pause-your-business-online-in.html Coronavirus Ad Blocking Is Starving Some News Sites Of Revenue https://www.buzzfeednews.com/article/craigsilverman/news-sites-need-ads-to-survive-the-coronavirus-more-than-35 If you enjoyed this podcast, please share and subscribe. It’d really help me out. If you have feedback for me on the show or an article I should read you can find me on twitter @patrickherbert0
In this episode we look at;
Coronavirus And The Impact On Businesses So Far – Who’s Up & Who’s Down? by Matt Southern @mattgsouthern https://www.searchenginejournal.com/coronavirus-and-the-impact-on-businesses-so-far-whos-up-whos-down/357308/ Why Companies Turn To Digital Marketing To Survive COVID-19 by Bernard Marr, @BernardMarr https://www.forbes.com/sites/bernardmarr/2020/03/20/why-companies-turn-to-digital-marketing-to-survive-covid-19/amp/
This is SEO Snippets Episode 3 – March 25, 2020. Today we’ll be covering 3 articles; 1. What’s New At Ahrefs? (March 2020) https://ahrefs.com/blog/whats-new-ahrefs-march-2020/ 2. RICE Model Forecasting for SEO by Andrew Shotland- https://www.localseoguide.com/rice-model-forecasting-for-seo/ 3. Google Podcasts gets a redesign and iOS rollout by George Nguyen - https://searchengineland.com/google-podcasts-gets-a-redesign-and-ios-rollout-331435 If you'd to get in touch with me, have me cover some of your articles or be interviewed on future podcasts you can reach me in the following ways; @patrickherbert0 on Twitter or at find me Patrick Herbert on LinkedIn
Today we’ll be covering 2 articles and then some bonus content. The articles are;
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The Rules of Google Featured Snippets Continue to Evolve by Brodie Clark of brodieclark.com
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Brand-new free online training: Block editor training by Yoast
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Bonus content
a. Moz Free Courses with code “wegotthis” – https://moz.com/training
b. Ahrefs Free Course on Blogging for business – https://ahrefs.com/academy
c. Optimsey free mammoth post on all things seo including teaching from many experts. - https://optimisey.com/seo-advice/help-your-business-digitally-survive-through-social-distancing/
In the first episode of SEO Snippets we take a look at;
- Google My Business Changes Due to COVID-19 by Joy Hawkins
- Bing adopts schema.org markup for special announcements for COVID-19 and,
- The March 23rd Update to Google's Package Tracking Schema
If you'd like to see me cover something or, would like to hear me cover stories from another source please send them through.
I hope you learn and enjoy.