Marketing and Me: Recent Episodes
Leanne Shelton
If you’re eager to grow your Health and Wellness business via effective marketing methods – while maintaining your OWN health and wellness – this podcast is for you!
Featuring a blend of solo and guest episodes, get ready to be be empowered via marketing and business development tips and learn from fellow health and wellness business owners.
Episodes include well-known experts in their fields: Alan Stevens (Face Profiling), Arani Duggan (Fundraising), Bec Derrington (PR), Chantal Gerardy (Facebook), Clare Wood (Money), Kate Toon (SEO), Kirsty Farrugia (Decluttering), Lynda Dyer (Detox), Matt Alderton (Networking), Maxine Windram (Underwear), Rochelle Courtenay (Female empowerment), Ruby Lee (Spiritual coaching), Scarlett V Clark (Entrepreneurship), plus more!
This podcast is hosted by Leanne Shelton – Health and Wellness Copywriter and Content Marketing Trainer from Write Time Marketing.
Find show notes here - www.marketingandme.com.au
Connect with Leanne - www.writetimemarketing.com.au https://www.linkedin.com/in/leanneshelton/
Have you always dreamt of speaking on a big stage and having your ideas be heard by a big audience?
In today's episode, we have the privilege of hosting the remarkable Dylan Vanas, a two-time 8-figure founder, business speaker, and expert in building influential relationships. With a track record of sharing stages with renowned business icons like Gary Vaynerchuk and Patrick Bet David, Dylan's insights are sure to captivate and empower you.
We delve into the importance of personal branding, exploring strategies to create a strong personal brand that resonates with your audience.
If you're ready to take your personal brand to new heights, attract speaking opportunities, and gain insights from a true powerhouse in the industry, this episode is a must-listen.
Show Notes:
https://writetimemarketing.com.au/dylan-vanas-enhancing-personal-brand-to-attract-speaking-opportunities/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
https://calendly.com/leanneshelton/15-minute-free-chat
Are you feeling overwhelmed by the thought of starting a business blog?
Or you’ve written one or two pieces before…6 months ago…and want to create a more consistent strategy?
I hear ya!
To make the most impact with your blog articles, you definitely need that consistency. You also need the quality. In other words, providing highly engaging and informative information that meets your target market’ needs.
In this solo episode, I've got some tips and tricks to help you create a killer business blog strategy. I promise you it’s not that hard!
Let's dive in!
Show Notes:
https://writetimemarketing.com.au/leanne-shelton-blog-planning
BOOK A FREE 15 MIN CHAT WITH LEANNE:
https://calendly.com/leanneshelton/15-minute-free-chat
Want to transform your life in 15 weeks?
Well, Jennifer Hill has done it twice now—first time entering a bikini competition at 52 and the second time publishing her first book (with me as her editor). She has a great formula called the ATFOOY approach which ensures that you can achieve these amazing goals as well in a short span of time.
I worked with her recently as her Book Coach and Editor for 15 weeks. Now that the book is published, I was so excited to have her in the podcast to talk and introduce us to this concept that has changed her life.
“How to amaze the f**k out of yourself” is a self-help book packed with actionable tips to help you live the life you want. It features expert advice, ‘colorful’ stories, and simple-to-follow worksheets that will all help you reach your full potential.
You'll definitely learn a lot from this episode!
Book a 15 minute virtual tea with me here - https://calendly.com/leanneshelton/15-minute-free-chat
A first-time business owner won't probably think about all the marketing involved to attract, convert, and maintain clients---and understandably so.
Your excitement about the new venture can overpower any thought about the multitude of ways your product and/or services can be shared with the world.
The truth is – unless you’re an experienced marketer, it’s very easy to miss key practices when it comes to your content marketing strategy. And missing these things could mean missing opportunities and sales.
But it’s not your fault. You don’t know what you don’t know.
In today's episode repurposed from a blog, I’ll highlight some of the mistakes and missing pieces in many content marketing strategies.
Let's dive in!
Book a 15 minute virtual tea with me here - https://calendly.com/leanneshelton/15-minute-free-chat
Why are people scared of writing sales pages?
Is there really a psychology to these pages?
And if so, why should I care?
Isn't everyone different?
I dissect the sales page with Sarah Walton to understand more the science behind sales pages and how to put an effective one that converts leads into paying clients.
Sarah Walton is a business mentor who’s been featured on The Today Show, speaks at women’s conferences all over the world, and has helped hundreds of women start and grow businesses they LOVE.
I hope you enjoy the episode as much as I did!
Book a 15 minute virtual tea with me here - https://calendly.com/leanneshelton/15-minute-free-chat
When things get tough or overwhelming, it’s very easy to just do nothing.
However, procrastination doesn’t move your business forward…
Rather than getting frustrated with yourself, I recommend trying out a productivity and time management ‘hack’ called ‘The Pomodoro Technique’. Also known as ‘The Pomodoro Method’.
You might have heard of it. Or maybe it’s a brand new concept for you.
Either way, I highly recommend trying The Pomodoro Technique to increase your productivity in just 25 minute blocks. I’ve personally benefited from this strategy and I think you will too. (In fact, this blog article was written during multiple Pomodoro sessions!)
Let’s take a deep dive into what’s involved and why you need to give it a crack!
Book a 15 minute virtual tea with me here - https://calendly.com/leanneshelton/15-minute-free-chat
Today’s episode is all about ChatGPT.
What does it mean for the future of copywriters like myself?
Lately, I've been turned down for jobs because they've chosen to use this powerful AI tool to write copy for them instead.
So I do understand the fear in my industry and why people would keep on asking me if I'm threatened.
But, and being completely honest with you, it's quite the opposite actually. I'm thrilled to learn more about Chatty (as I've named it) so I can maximise more its benefits for small business owners including myself.
Listen to the episode if you want to know more about Chatty and how to make using it worth your time and effort.
Book a 15 minute virtual tea with me here - https://calendly.com/leanneshelton/15-minute-free-chat
After 150 episodes of 'Marketing and Me', I'm excited to announce that my podcast has gone through a re-brand!
Yes - I'm now owning my personal brand...although it's a tad scary.
It turns out that searching 'Marketing and Me' on podcast platforms - when the term 'marketing' is heavily utilised - makes it somewhat tricky to find. But if you look up my name....bingo!
Also - as advised by my mentor, Kate Toon, on my recent business retreat, it's time to step into my own power.
Still talking about marketing, business growth, and mindset. Still have a mix of solo and guest episodes.
Just a different name and jingle.
Enjoy!
Book a 15 minute virtual tea with me here - https://calendly.com/leanneshelton/15-minute-free-chat
Are you struggling to get through the important tasks on your to-do list?
And I’m not talking about client work here.
I’m talking about the essential backend business stuff that you know you really should be doing to improve your cashflow and grow.
Are you constantly making excuses…and not taking any action?
Or perhaps you’re taking action - but choosing to do the quick and easy tasks, rather than the (slightly or much harder) ones that will drive your business forward?
Well, this is where accountability comes in.
As a business owner, being held accountable by another person or a group is often key to ensuring the right things happen.
It means you can’t get away with lying to yourself or pretending that a task never needed to be done in the first place.
Because someone else will remind you.
Reward you.
Or even punish you. (If you find that works better…. )
Or maybe you’ll just feel embarrassed if it doesn’t happen after announcing it to the world.
Whichever accountability methods you choose, I personally know it works very well. Especially as someone who has self-diagnosed Shiny Object Syndrome and regularly jumps from task to task.
Let's dive into this week's episode!
Show Notes:
www.writetimemarketing.com.au/leanne-shelton-using-accountability-to-get-stuff-done
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
So I’m guessing you’re familiar with DISC profiling - or have taken other personality or psychometric tests in the past.
You probably did one in a past life as an employee, right?
But do you know how to optimise this tool yourself, now as a business owner, to improve your sales and marketing?
In today’s episode of Marketing and Me, I’m chatting with Carole Issa from Leadership Activators who is delving into this fascinating topic.
And she has made me see DISC profiling in a whole new light!
Let’s jump into the episode.
Wondering whether business blogging is still relevant in 2023?
The short answer is – YES!
Just the other day, a close business owner friend exclaimed “Blogging feels dated to me – like 2010s. Everyone is talking about social media content now. So blogging feels like old news…My brain thinks blogging is only relevant to those who have SEO requirements to meet.”
While I know her opinions are shared by many other business owners out there – it’s actually far from the truth.
Please remember this key bit of information:
One blog = a core piece of content that can be repurposed in many ways for your business.
In other words – blogs act as springboards for your content marketing strategy.
I’m pretty sure you’ve heard about content marketing? If not, it’s basically the organic strategy that builds your visibility in the online word. That involves consistently showing up and sharing valuable content to build that ‘know, like, and trust factor’.
And writing a monthly or fortnightly blog for your business gives you a fantastic starting point!
Let’s jump into the episode on why you need to blog in 2023.
Hello my dear listener - happy new year!
Do you choose a ‘word for the year?’ It’s something I’ve personally done for a few years now - rather than create a bunch of New Year’s resolutions that are already forgotten by Australia Day.
(That’s 26th January for my overseas listeners…)
The process of choosing a word helps you focus on the goals and actions you want to work on for the next year. It also helps you determine your priorities, like whether you will concentrate on family, personal growth, career, etc.
In today’s episode, I’ll talk through my chosen word for 2023 and words chosen by some fellow businesswomen I know.
If you haven’t already picked yours for the year, this episode will hopefully spark off some ideas!
Let’s get started!
Show Notes:
www.writetimemarketing.com.au/leanne-shelton-word-of-the-year
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
If you’re like me, you’re probably keen to see results straightaway.
In both your business and personal life.
And then get frustrated when life has other plans.
But I’m here to remind us both that things take time.
Especially in business.
It’s all about planting those seeds and waiting for them to sprout. Rome wasn’t built in a day…there are no overnight successes…and all that.
Let’s jump into the episode to hear my musings on the subject!
Show Notes:
www.writetimemarketing.com.au/leanne-shelton-things-take-time
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
Does your health and wellness business need to be compliant with APHRA?
If yes, you’re probably aware of all the advertising restrictions.
Or maybe you’re not!
In today’s episode of Marketing and Me, I’m chatting with fellow health copywriter, Nerissa Bentley, on this touchy subject.
She advises what you can and can’t do to safely promote your business - and avoid extensive fines.
Let’s jump into the episode!
Show Notes:
www.writetimemarketing.com.au/nerissa-bentley-AHPRA-compliance-what-health-practitioners-can-and-cant-say-in-their-advertising
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
How do you feel about your current website?
Do you cringe when you look at it - or hear that potential clients have checked it out?
Maybe you feel it’s a poor representation of you and your brand.
Or it’s simply butt ugly and looks extremely outdated.
You just know it sticks out for all the wrong reasons when compared with your competitors.
Well, I can totally relate!
But - I have just launched a new website! Which was months and months in the making - with many highs and lows. It involved a complete makeover.
Anyone who has seen me in recent months would have heard about this project and my keenness to get it off the ground.
I’ve experienced some frustrations along the way, which I want to help you avoid from today’s episode. Even though it’s easy to blame others, ultimately I need to own those frustrations and acknowledge everything comes down to me.
So I’ve got 7 tips for launching a new website to share with you.
For regular listeners, you probably noticed that I went a bit AWOL with the Marketing & Me podcast over the last month or so. Well, it was predominantly due to my ‘work-on-business-time’ being consumed by the new project - as well as wanting to avoid the creation of extra show notes pages for the web developers. They already have 143 pages to deal with…haha.
And I also admit to losing momentum with the show a bit!
But I’m back on board and keen to re-ignite the podcast by talking about my experiences around the new website - and my tips for ensuring a smooth process if you’re about to - or have plans to - revamp yours. Or set up your first website for the first time!
Let’s jump into the episode.
Show Notes:
www.writetimemarketing.com.au/leanne-shelton-7-tips-for-launching-a-new-website
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
I’m mostly a happy, positive person. But every now and again, I get somewhat agitated.
Yes, it’s mostly around my kids….But more recently it was about a podcast I’ve been listening to for quite a while.
Now I love listening to podcasts - and when I find a good one, I binge on it. And unfortunately, I was recently annoyed by one particular episode of this show….which inspired me to record an episode on podcast no-nos - for anyone out there who has their own podcast or thinking of starting one up.
Let’s jump in!
Show Notes:
www.writetimemarketing.com.au/leanne-shelton-3-things-not-to-do-in-your-podcast
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
The emergence of digital platforms has changed marketing forever. Companies today must create a personal website and grow a social media audience to be a competitive force in the market.
Enter Katinka Kernutt, a personal brand photographer and graphic designer, who can elevate your personal brand while staying true to the essence of your business.
As a fellow marketing nerd, I had the pleasure of chatting with her about being authentic and maintaining consistency to build a strong personal brand online with photography.
Let’s dive in!
Show Notes:
www.writetimemarketing.com.au/katinka-kernutt-how-to-make-your-brand-photography-work-for-you/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
Have you been feeling stuck in a rut…for years?
You might be sick of constantly trying to “fix yourself” - and failing miserably.
When your personal and professional lives seem disconnected from each other - and they have been for a long time - it’s normal to find yourself wondering, "When will I finally get to live the life I want - a life I love?”
When I met Elizabeth Elenor earlier in the year we instantly hit it off - as we’re both passionate about taking control of our lives and living it on our own terms.
In today’s episode of Marketing and Me, Elizabeth, an energetic healer and mentor will touch on finding your inner intuitive genius to achieve limitless success in your career and personal life.
We could have easily talked for hours on end.
Go give it a listen.
Show Notes: www.writetimemarketing.com.au/elizabeth-elenor-how-to-be-a-superconscious-genius/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
Hello there!
Today I wanted to share with you some ‘magic’ marketing techniques.
That is - some strategies that are personally paying off in my business - and I know you could benefit from as well.
There’s no actual ‘magic’ involved though. It’s simply thanks to consistently showing up - both online and face to face.
Intrigued? Keep listening to find out more…
www.writetimemarketing.com.au/Leanne-Shelton-magic-marketing-techniques/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
Right now, I feel everyone is going through a period of change.
Maybe it’s due to the new financial year starting here in Australia.
Or maybe it’s because that C word is starting to fade into the background.
Well, whatever the reason - I’m going through it as well.
Including this podcast.
Keep listening to find out more…
www.writetimemarketing.com.au/Leanne-Shelton-change-is-in-the-air/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
Have you ever been hypnotised before?
And no, I don’t mean onstage….
Clinical hypnotherapy isn’t about clucking like a chicken - or doing something embarrassing in front of others.
This type of therapy is actually done in private and can be used to help you gain control over bad habits - like smoking or emotional eating - or cope better with anxiety or pain.
Today I’m chatting with Bianca Anderson from Harmony through Hypnotherapy about the basics and benefits of hypnosis.
I’ve personally experienced it once before and keen to give it another go after conducting this interview!
Let’s get started.
Show Notes: https://www.writetimemarketing.com.au/bianca-anderson-basics-benefits-hypnosis
BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Fashion isn’t at the top of everyone’s priority list.
But as a business owner, whether you like it or not, your reputation is often tied in with your personal styling.
Because what you’re wearing sends a message - and you want to ensure it’s the right message!
For anyone who knows me, you’d be familiar with my strong aqua, turquoise, and teal brand colours. And I always ensure I’m wearing at least something from that colour palette whenever I’m out and about.
And these days I opt for slightly more pricey pieces that make me feel like a million dollars - rather than cheap stuff that makes me feel pretty average.
Do you dress to impress?
In today’s episode of Marketing and Me, Lucy Owens is sharing some personal styling secrets for next level success.
Without further ado, let’s jump into the episode and see what she has to say!
Show Notes: https://www.writetimemarketing.com.au/lucy-owens-personal-styling-secrets-for-next-level-success/
BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Advertising is a vital part of growing a business - but I know many of you are hesitant to invest in paid ads across social media platforms like Google and Facebook.
It’s scary, right?
But you never know what type of traction you could gain from these ads or the potential impact they could have on your business.
Today I’m chatting with a friend of mine, Dr. Adam Arnold from Web Profit Maximiser.
He’s here to discuss the impact of advertising and all the critical things you need to consider before hiring someone to run an ad campaign for you and how to avoid possibly overloading your business!
Let’s get started!
Show Notes: https://www.writetimemarketing.com.au/adam-arnold-seven-critical-factors-you-need-to-know-before-hiring-someone-to-run-advertising-campaigns/
BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
In today's solo episode of 'Marketing and Me' - yes, you get me this time - I'm taking you through a fun session about finding your voice, uncovering your story, and then sharing it with your local community to build your personal brand, build your 'know, like, and trust' factor, and ultimately attract more clients.
I presented the following information at a workshop earlier in the year on behalf of SWR FM - and then again at an online session. And received great feedback, so I thought I'd now share it with you.
Personally, I've built up a strong awareness and following in the Hills District after showing up time and time again for a few years now.
I'm consistent in my online presence on platforms like LinkedIn, Facebook, and Instagram.
I attend and run several local networking events to connect with fellow business owners every month.
And I continue to show up via media channels like podcasts, local radio, newspapers, and magazines.
As a result of my efforts, I'm often told that it seems like I'm 'everywhere'.
As a copywriter and content marketing trainer who aims to produce this sense of omnipresence for my clients - this is great feedback! It shows I also walk the talk!
Let's dive into the episode - where I'll go into more detail!
Show Notes: https://www.writetimemarketing.com.au/leanne-shelton-powerful-ways-to-step-up-your-marketing-efforts-in-your-local-community/
BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat
Hands up if you own an e-commerce business - or if you have an e-commerce component!Yes, I know I can’t see your raised hands…because, Leanne, this is a podcast - duh.But I know you’re out there.Because many of us are making money in the digital world right now…Because it’s totally the place to be.So for all those e-commercers - this episode is for you!I’m chatting with Louise Duggan, founder of the successful DIY cake business, Cake 2 the Rescue, and she has some fantastic secrets to share - as well as some insights about her past challenges and wins.I thoroughly enjoyed our interview and I’m super keen to buy my own cake kit for my birthday later this month….So keep an eye on my socials for photos!Anyway, let’s dive into the episode.Show Notes: https://www.writetimemarketing.com.au/louise-duggan-the-ups-and-downs-of-an-ecommerce-business/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
When growing a business on a budget, Facebook and Google ads aren’t always an affordable option for advertising.This is where Public Relations - or PR - comes in.It's actually free to get - but you gotta know how to make it work for you.Everyone has a positive story, advice, and insightful opinions inside them.It’s just a matter of uncovering and reaching out to the best channels so you can share your message with thousands of people.Today, I’m chatting with Aldwyn Altuney who is all about raising the positive vibration of the world - by getting as many good news stories out there as possible! Together, we can override all the negativity drowning us on a daily basis via the media.Aldwyn’s energy is infectious and I know you’re going to love this episode.Let’s dive in!Show Notes: https://www.writetimemarketing.com.au/aldywn-altuney-how-to-gain-over-1m-worth-of-free-positive-publicity/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
When you enter the business world with a strong passion for a product or service you want to put out there, you obviously want to make money.Well, that should be at least one of your driving forces!But there are often many little financial things that you don’t know you need to know.Like when you should register for GST and what type of resources and grants are out there to support you.And the difference between a bookkeeper, BAS agent, and tax accountant.Today, I’m chatting with Joanne Brooker from Pengwen Bookkeeping about some of this key financial information. And I promise it’s all explained in a very easy-to-understand way!Let’s jump into the episode.Show Notes: https://www.writetimemarketing.com.au/joanne-brooker-the-financial-info-they-dont-tell-you-when-starting-growing-a-business/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
When it comes to your marketing, are you spending money in all the right areas?Do you have a clear strategy in place - or just throwing money around and hoping something sticks?Today, I’m chatting with Brendan Lee about managing your marketing budget - which includes both planning and playing with where you put your money.Because you don’t always know what’s going to work unless you try something out - and commit to it!We also cover typical marketing mistakes and tips for taking your business to the next level - that don’t require a business loan.Let’s get started!Show Notes: https://www.writetimemarketing.com.au/brendan-lee-investing-into-the-right-marketing-channels/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
When it comes to your health and wellness business, I’m sure you love the work that you do so much - that you’d be happy to do it for free if it meant making a difference in the world.And you feel guilty if you charge your clients too much for something you love.Am I right?The thing is, this money mindset isn’t serving you.Wouldn’t it be better to move from a place of scarcity to one of abundance instead?You’d be in a place where you yourself aren’t struggling and can serve those around you so much more - like by making donations and comfortably offering free support to those really in need.In this episode, I had the honour of interviewing wealth mentor, Jackson Millan, about cash flow and ways you can develop a million dollar mindset. As he put it - he’s all about helping you ‘turn the lights on financially - so you stop fumbling around in the dark.’I learnt a lot from Jackon in this episode - and I’m sure you will too!So grab your pen and notebooks. Let’s jump in.Show Notes: https://www.writetimemarketing.com.au/jackson-millan-the-million-dollar-mindset/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
I recently had the opportunity to be interviewed on Matteo Burschi and Renata Farah's "The Story Behind the Story" podcast.And it was so much fun!So, yes, I'm sharing the episode here so you can listen to it during your next break (or when procrastinating in between projects....)Let me know what you think.
This month on the Marketing and Me podcast, we’re talking about money. I figured it was the perfect topic to cover as we come up to the end of the financial year.Anyway, many of us have a love/hate relationship with money.We love it when we have it - and hate it when we don’t have enough of it.What are your spending habits like?Do you get excited when you’ve had a big business month and splurge on something extravagant - but then, one month later, you realise that money would have come in handy when an unexpected expense comes up?In today’s episode, I’m chatting with Sherri Dumbrell about money habits and how we can protect our money from ourselves. And she doesn’t believe in budgets. She prefers ‘spending plans’. Doesn’t that sound more fun?!Well, that’s enough from me. Let’s get started!Show Notes: https://www.writetimemarketing.com.au/sherri-dumbrell-how-to-protect-your-money-from-yourself/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
For so many of us, our lives have been touched by cancer in some shape or form.For me personally, I’ve had grandparents go through it - as well as my father, Garry Belinfante.Dad was my inspiration behind my recent experiences with the Stars of Western Sydney fundraising dance performance. And you can check out the show notes for a link to our very entertaining dance together when I hit the $3000 fundraising milestone!Anyway, I’ve really admired how positive Dad has remained over the past 5 years - and that he’s reconnected with his love of painting.It’s something that was ironically lost during his many years as a visual arts teacher!So today I’m bringing my Dad onto the show to wrap up this month’s theme of ‘Empowering Stories’.While we don’t delve into Dad’s cancer journey during the interview, I’ve also included a link in the show notes to the video of him recently sharing his story.So yes, there’s lots to check out in the show notes today!But for now, let’s dance our way into the episode.Show Notes: https://www.writetimemarketing.com.au/garry-belinfante-creativity-and-positivity-throughout-cancer/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
When I have even the slightest of headaches - or feel even just that little bit tired - I struggle to get my work done.So I really feel for people like Zoe Simmons - who is growing a memorable career as a freelance journalist, copywriter, and disability advocate while dealing with chronic pain on a daily basis.However, Zoe doesn’t ask for sympathy.As I admitted during our interview, I feel massive imposter syndrome when reading out her bio.Because she has achieved such amazing things - at such a young age - despite her ailments.And she’s now on a mission to educate the world about society’s gaps when it comes to managing a disability on a daily basis.I absolutely loved our chat in today’s episode and I’m sure you will too.Let’s wheel ourselves in!Show Notes: https://www.writetimemarketing.com.au/zoe-simmons-managing-a-chronic-illness-while-growing-a-business/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
I'm doing things a little bit differently today.For today’s episode, you’ll hear my interview with Claire Besley from Self-Directed Healing on the topic ‘How to heal yourself’.During our conversation, which I recorded about a month ago, I became so fascinated by the whole concept of self-directed healing that I was keen to book a session myself.And then record a follow-up episode with my experiences.But after the session, I decided to talk about my experiences in this episode’s intro instead - and read out what I journalled.I literally recorded the intro 30 mins after the session, meaning I was nice and raw for the recording.So it meant showing my true vulnerability.I hope you enjoy this episode and consider doing this type of therapy if you’ve been bottling up your emotions - like I’ve been doing my whole life!Show Notes:https://www.writetimemarketing.com.au/claire-besley-how-to-heal-yourself/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
I’m going to be honest here.I’ve recently experienced a period of burn out.And if I’m even more honest with myself, I still fall into stages of burn out here and there.But I’m determined to work my way through it.Today, I’m chatting with Derek Rogers from Thrive Movement Australia who totally gets what I’ve been experiencing.Because he’s been there himself. And he’s determined to build a thriving network to provide others the support they need to get through this thing called life.In this episode, we both share our vulnerabilities as Derek shares his experiences, passions, and why.If you’ve been feeling a little lost lately, or know someone who has, I’m sure you’ll relate to this episode.Let’s get the ball rolling!Show Notes: https://www.writetimemarketing.com.au/derek-rogers-moving-through-burnout/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
When it comes to meeting new people - AKA strangers - like at a networking event or party, how does it make you feel?Excited and ready to embrace the experience?Or nervous and ready to hide away in a hole?Today, I’m chatting with fellow copywriter, Nick Bendel, from Hunter and Scribe, who has set himself an interesting challenge.He’s aiming to have lunch with 500 strangers in 5 years.And a week after we recorded the interview, I proudly became the 226th person to have lunch with Nick.So, what did we chat about? A bit of everything, really. And I loved hearing more about the people he has met so far.I’ll include a link to his LinkedIn post in the show notes.I think it’s such a fun concept - and I’m sure you’re going to love this episode. It’s a perfect topic to kick off May’s theme of the Marketing & Me podcast, which is ‘Empowering Stories’.Let’s jump in!Show Notes: https://www.writetimemarketing.com.au/nick-bendel-500-lunches/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
When it comes to social media and business, we often get caught up in the multiple ways we can possibly push our products and services out there.But what if you took a step back - and focused on building a strong online community first?And build up a strong following who are keen to hear what you have to say?I talk about building the know, like, and trust factor a lot on this podcast.But the truth is - I talk about it because it actually works.Today’s guest is Debbie Hatumale-Uy, who is a living, breathing example of someone who “accidentally’ found success by simply being herself online.In this episode, she shares a few tips and gives us a look behind the scenes to see how the development of an online community has helped her and her crafting business ‘Only The Sweet Stuff’.Let’s dive into the episode!Show Notes: https://www.writetimemarketing.com.au/debbie-hatumale-uy-build-a-community-first-and-the-sales-will-come/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Have you ever considered printing out flyers to promote your business?Or have you been putting ads in the paper for months or even years?But do you know if these methods are actually increasing engagement with your business - in a world heavily dominated by the digital space?Well, today I’m going through some statistics with you and discussing whether or not flyers and printed ads would be useful for you in this day and age.But first of all, I want to give a big shout out to my work experience student, Grace, for her amazing efforts to put all this data - and a large portion of this episode - together.Thanks Grace! As I said, you’re welcome to come back and work for me anytime.Okay, without further ado - let’s jump into the episode!Show Notes:https://www.writetimemarketing.com.au/leanne-shelton-do-flyer-mail-outs-and-printed-ads-still-work/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
If you’ve dabbled in social media advertising - and had no idea what you’re doing - you may have found yourself completely overwhelmed with the best targetting strategies to ensure the best results.For example, Facebook asks you for 25 keywords.But which keywords do you choose?Where do you even start?Today, I’m chatting with Petru Iacob - who established the platform Audiencer.io to help you through this exact issue.They compile data that offers you a full list of audience interests - allowing you to hand select the best options for your marketing campaign.To accompany this episode, Petru has kindly offered to provide a demo in the Marketing and Me Community Facebook group. Check out the show notes at marketingandme.com.au for a link.But for now, let’s dive into the episode!Show Notes:https://www.writetimemarketing.com.au/petru-iacob-making-digital-ads-work-better/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Are you like me - and a tiny bit scared when it comes to social media advertising?Personally, the whole thing completely overwhelms me.Like - is it better to feature videos or images?And what type of offers should I promote to ensure the greatest return on investment (ROI)?And what’s a reasonable amount to spend on social media advertising per month?All of these questions and more are answered in today’s episode of Marketing and Me.I’m chatting with Mia Bowyer from One Earth Marketing, who is a pro when it comes to all this stuff. And it involves a very cool and in-depth strategy.So grab your pen and paper - and let’s get started!Show Notes:https://www.writetimemarketing.com.au/mia-bowyer-the-magical-social-media-ads-strategy-to-grow-leads-like-crazy/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
In most cases, we only seek out massages when we’re in some sort of pain OR looking for a way to relax.We don’t usually expect the treatment to provide both pain and stress relief.Well, Bellabacci Cupping Massage CAN do both - in addition to treating cellulite, wrinkles, and adult acne.In today’s episode of Marketing and Me, I’m chatting with Lynette Sykes from Aromae Massage who does amazing cupping massages via aromatherapy oils.I’ve personally had a body massage with Lynette in the past - and following our interview I quickly booked an appointment for a cupping facial.If you’re unfamiliar with this form of massage, get ready for a full overview. Let’s get started!Show Notes:https://www.writetimemarketing.com.au/lynette-sykes-cupping-massage-therapy-for-pain-relief-cellulite-removal-and-facials/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Everyone wants a healthy body, diet, and lifestyle - in order to live a long healthy life.But there seems to be so many rules for what we should and shouldn’t be eating. And the type of diet we should be on.Today, I’m chatting with Fiona Kane from Informed Health about healing yourself via nutrition.Right now, you could be suffering from a condition that could be healed - or at least dramatically improved - by upgrading your diet.And Fiona has some great tips to get your body back on track.This episode of Marketing and Me is part of ‘Improving your physical health month’. If you love this one, make sure you check out the last couple of episodes with Katrina and Alice after tuning in today.Let’s get started!Show Notes:https://www.writetimemarketing.com.au/fiona-kane-healing-yourself-via-nutrition/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Do you have any physical ailments that can’t be explained or treated by medical professionals?Or have you tried ALL the things, but still don’t feel 100% and can’t pinpoint why?Then maybe you need a kinesiologist in your life - like today’s guest, Alice Bullivant from Kinesialice.As someone who calls herself ‘a Witch Doctor’, Alice helps her clients tune into the messages their body is telling them. Then provides natural solutions to help them reach their optimal health.I’m personally fascinated by how it all works - and I’m sure you’re going to find this episode an interesting one.Let’s dive in!Show Notes:https://www.writetimemarketing.com.au/alice-bullivant-a-kinesiologist-s-approach-to-optimal-health/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Last week, I was thrilled to be a guest on the "Spotlight podcast" (90.5 ALIVE FM).Along with hosts, Jim Taggart and Darryn Capes-David, I discussed my love of dance and how I ended up as a 'Star' raising funds for Stars of Western Sydney.You can help contribute towards my fundraising efforts here - bit.ly/starsleanne
Are you struggling with weight issues - and constantly trying new quick fix diets?And is that little voice inside telling you that you’ll be happier and more successful - just as soon as you lose the weight?If yes, you need to listen to today’s episode of Marketing & Me with Katrina Boyle from pkbActive.We’re talking about releasing weight - as well as all the thoughts and emotions tied to the weightloss journey.Because it’s not about getting instant results.It’s about building healthy, lifelong habits for a long term transformation.This episode kicks off the March podcast theme of ‘Improving your physical health’ and it’s a great one!Let’s get started!Show Notes:https://www.writetimemarketing.com.au/katrina-boyle-forming-healthy-habits-with-real-food/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
There’s no doubt about it - video marketing can have a powerful impact on your business.But have you ever experimented with the sci-fi world of drone cameras before?Today’s podcast guest, Justin Vallerio, loves using this type of technology to capture unique perspectives and cinematic stories.So if you’re new to the drone world - or haven’t used much video to promote your business - then you’re going to be interested to hear what Justin has to say!It’s an awesome topic to wrap up this month’s theme of ‘Outside the Box Marketing’.Let’s glide into the episode!Show Notes:https://www.writetimemarketing.com.au/justin-vallario-adding-video-marketing-to-the-mix/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Are you a coffee drinker?Or, more importantly, do your clients enjoy a nice hot brew of beans?What if I told you there was a way to combine coffee with an awesome marketing and brand awareness strategy?If you’re even slightly intrigued, then I know you’ll love listening to Tamara Reeves from Love Beans in today’s episode.Tamara creates these very cute and customised coffee pod creations that are making an impact on everyone who stumbles across them. Myself included!Without further ado, let’s jump into the episode to find out more.Show Notes:https://www.writetimemarketing.com.au/tamara-reeves-customised-coffee-pod-creations/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Today, I’m doing something a little ‘outside the box’ on the podcast.I’m interviewing a child. My child. My 8 year old daughter, Gabrielle!Yes, after months and months of her begging to be interviewed - I said ‘yes’.With us sharing a love for writing, I figured it would be a lovely topic for conversation. And without actually planning it, (I swear!) the release date and episode number are perfect.This episode is coming out on Valentine’s Day - 9 years to the day that I found out I was pregnant with Gabi.AND it’s episode 113 - and she was born in 2013!So it was obviously meant to be.Here’s a fun episode to listen to with your kids or on your own.I hope it makes you smile and brightens up your day.Because this interview definitely brightened up our day. We had one very happy kid and mummy here!Let’s jump in.Show Notes:https://www.writetimemarketing.com.au/gabrielle-shelton-a-shared-love-of-writing/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
I don’t know about you - but throughout my business journey, I’ve learnt that having strong relationships (with both customers and employees) is one of the key factors for success.But how do you create those strong relationships?And make money in the process?Today, I’m chatting with Roy Kowarski from Out There Branding, who believes it all comes down to listening.It’s about being curious and asking lots of questions - and actually listening to what they actually want.Because then you can match them up with solutions that will have them walking away with an extremely positive experience. And turn them into your raving fans.I know you’re going to love this episode, which kicks off the month’s theme of ‘Outside the box Marketing’. Let’s dive in!Show Notes:https://www.writetimemarketing.com.au/roy-kowarski-focusing-on-outcomes-first/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Have you ever experienced bullying or abuse?Maybe it was at school.Maybe it was in a previous workplace.Maybe it was in a relationship.Or maybe bullying or abuse isn’t in the past for you.Maybe you’re experiencing or witnessing it right now.Today, I’m chatting with Brett Murray - founder of the Safe Heart Foundation. He’s made it his life’s mission to educate children, teenagers, and adults around ways to prevent bullying and abuse - now and in the future.We’re taking a deep dive into Brett’s past experiences with bullying and the paths that led him to where he is today - and it’s been a beautiful journey.But before we get started, I just want to say - if you or someone close to you is experiencing bullying or abuse and you don’t know what to do, please call Lifeline on 13 11 14.You don’t need to handle this on your own.On a lighter note, I know you’ll enjoy Brett’s infectious energy and enthusiasm during our interview. He shows it’s definitely possible to turn any life around.Let’s get started.Show Notes:https://www.writetimemarketing.com.au/brett-murray-making-bullying-history/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
As I record this episode, 2022 is well underway.How are you feeling about the year ahead?Have you set yourself some Big Hairy Audacious Goals?Or are planning to just go with the flow this year, following two years of uncertainty and ups and downs?In today’s episode, I wanted to do something a bit different.A couple of weeks ago, I ran a goal setting and vision board workshop - which involved a 5 minute meditation that I personally wrote.As a side note, I absolutely loved writing it - and think I need to write some more!But anyway, I thought I’d share that meditation with you today. It will get you thinking about 2022 as though it’s already happened.Because your brain can’t distinguish the difference between what’s imaginary and hasn’t happened versus what has actually taken place.By visualising and feeling the future, you can actually ‘trick’ yourself into believing that it’s already happened. And, like magic, it increases the possibility of it taking place in real life.You just need to feel it and really believe it.After the meditation, I’ll talk you through how to make the most of your visualisations to make 2022 your best year ever!I hope you enjoy this episode - and share it with fellow business owners who could benefit.Let’s get started.Show Notes:https://www.writetimemarketing.com.au/leanne-shelton-setting-yourself-up-for-an-awesome-year/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
I have a question for you - what are you grateful for today?Can you easily rattle off at least three things?Or are you having a rough day and struggling to pinpoint even one?Today, I’m chatting with Ally Monaghan from Anella Beauty about achieving greatness through gratitude. Ally has immersed herself into a daily gratitude practice that has gotten her through difficult times in recent years - and helped her see all those silver linings.Get ready for an empowering and fun episode as part of Mindset month for the Marketing & Me podcast!Let’s jump in.Show Notes:https://www.writetimemarketing.com.au/ally-monaghan-achieving-greatness-through-gratitude/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Do you completely freak out when it comes to confrontation?And do you prefer to ignore issues with non-performing team members or pain-in-the-bum clients, or ask someone else to deal with them, rather than tackle them head on?If yes, today’s interview will be music to your ears.I’m chatting with Leisa Molloy about ways to handle those difficult conversations - and she has some real gold nuggets of advice to dish out.This episode kicks off the monthly theme of ‘Mindset’ for the Marketing & Me podcast. So stay tuned for more interviews and solo episodes on this topic in January.But for now, grab your pen and paper and get ready to be enlightened!Show Notes:https://www.writetimemarketing.com.au/leisa-molloy-how-to-handle-challenging-conversations/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Yay! It's 2022 - happy new year everyone!!I hope you and your loved ones remain happy and healthy in this crazy world of ours.I'm currently taking a much-earned break from the podcast - so, like last week, I'm bringing you another flashback to a popular episode.It's an interview I had with the fabulous Cindy Shames on "Building a business with a positive mindset".It's a beautiful episode to kick off the year. Whether you've already listened to it or if you're new to the show, I know you're going to love it.I'll bring you a brand new episode again next Monday.And I'm introducing monthly themes this year...for something a bit different. So if you need support in a particular topic, you can binge-listen to a whole bunch of relevant and useful content.In the meantime, I hope you enjoy this episode. And if you haven't already, please subscribe, share, and leave me a review.Let's go!Show Notes:https://www.writetimemarketing.com.au/rerun-cindy-shames-building-a-business-with-a-positive-mindset/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
During the summer break, I thought I'd bring you a popular past episode for you to enjoy!The topic is "The incredible benefits of detoxifying your mind and body" with Lynda Dyer, which I believe is particularly timely right now...When you're probably feeling a bit bloated from all the silly season meals...Stay tuned for a brand new episode again on 10th January.In the meantime, feel free to binge-listen to past 'Marketing & Me' episodes over the break. And if you haven't already, please subscribe, share, and leave me a review.And here you go!Show Notes:https://www.writetimemarketing.com.au/rerun-lynda-dyer-the-powerful-benefits-of-detoxing-your-mind-and-body/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
In last week’s episode, I mentioned my personal goal of stepping out of my comfort zone to try new things every single year.Because, ultimately, I don’t ever want to experience two identical years. Or feel like I’m simply floating through life as a passenger.I’m determined to remain in the driving seat and live a long and fulfilling life on this planet.I’ve read too many books, watched too many TV shows and movies, and heard too many stories about people living with regrets.People saying ‘If only things were different’.People who have lost their sense of direction and feel bored.People who try to live through their children, because they never felt brave enough to grab their own opportunities as they arose.As we come to the end of another year, I want to ask you this - are you happy with how you handled 2021?Could you have done more to achieve your goals and become your best possible self?Today, I wanted to share my addiction with you. My addiction to challenging myself. And it’s something I will continue into 2022 and beyond.Let’s get started!Show Notes:https://www.writetimemarketing.com.au/leanne-shelton-my-addiction-to-challenging-myself/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
As famously said by motivational speaker Jim Rohn, we are the average of the five people we spend the most time with.So who are those 5 people for you?Are you hanging out with those who constantly frustrate you - and bring you down?Or are you hanging around inspirational and supportive people, who uplift you every day, and are keen to see you succeed?In today’s episode of Marketing & Me, I’m sharing some stories from my life and highlighting my personal strategies to ensure I’m surrounding myself with the RIGHT people.The episode will be spoken from the heart - sometimes showing my vulnerability. But I want you all to understand how hanging out with the wrong people has impacted me - and why I’m determined to never go back there.Let’s jump in.Show Notes:https://www.writetimemarketing.com.au/leanne-shelton-surrounding-yourself-with-the-right-people/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Do you know your brand archetype?No, I’m not talking about your client avatar here.I’m talking about your business brand’s personality.What do you stand for? What’s your tone of voice like? And which colours best represent you?Today, I’m chatting with Debbie O’Connor from White River Design about the psychology behind your brand.And I’ll give you a clue - it goes much deeper than simply having a pretty logo!Let’s jump in to find out more.Show Notes:https://www.writetimemarketing.com.au/debbie-o-connor-psychology-based-branding/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Does your mind ever go completely blank - completely absent of words - when you see that big white computer screen of death?With that little blinking cursor, mocking you…You know you need to have highly engaging and informative content to promote your products and services. But you have no idea how to get those words out of your head and through your fingertips to the keyboard.And write words that will make an impact.Well, that’s why copywriters - like me - have thriving businesses.We know this is a common occurrence among so many business owners out there.As copywriters, we are the bridge between you and the consumer. You can hand over the task to us - and we’ll use our awesome writing skills to ensure your key message is conveyed in the best way possible.But many people are still unaware that this service is available to them. So I thought I’d take this opportunity to explain all the reasons why you need a copywriter in your life...and maybe I can convince you to give us a go!Let’s jump in!Show Notes:https://www.writetimemarketing.com.au/leanne-shelton-why-you-need-a-copywriter-in-your-life/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Have you ever thought about buying an already-established business, rather than starting from scratch?And possibly purchase something completely outside the industries you’ve had past experience in?If yes, then today’s episode is one for you!Michelle Johnson and her husband have done this.And not just once. They’ve done it twice!They’re currently owners of Fantasea Aquariums in West Gosford and Glam Hair and Beauty in Woy Woy - and had zero experience in pet shops and hair salons beforehand.Both keen for a challenge, they’ve taken on and transformed these two businesses into thriving entities.Keep listening to find out what they did, why they did it, and what’s next on the cards.Let’s jump in!Show Notes:https://www.writetimemarketing.com.au/michelle-johnson-top-tips-for-purchasing-an-established-business/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Is fear holding you back right now?Do you find yourself worrying about random things in the middle of the night - thinking you’re actually being productive by trying to solve them at 3am?If yes, I challenge you to think back to a time when you were fearful. I bet it all worked out in the end, didn’t it?Today, I’m chatting with Elaine Benson about making fear your friend. While fear has the potential to paralyse you - it also has the potential to empower you.You get to choose!Let’s jump into the episode.Show Notes:https://www.writetimemarketing.com.au/elaine-benson-make-fear-your-friend/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Do you have big dreams of growing a profitable business?You know, a business that doesn’t just provide enough money for your family to live on, but also funds holidays, helps you buy your dream home, and pays for self-care treatments to make you feel amazing?While money doesn’t grow on trees, there is a way to ensure you’ve always got some to spare.And it comes down to paying yourself a profit first - rather than paying yourself whatever scraps are left over after all your bills are covered.Today, I’m chatting with Craig Minter about this game-changing concept of ‘Profit First’.If you’re unfamiliar with the concept, get your paper and pen ready. You’re about to have your mind blown!Let’s get started.Show Notes:https://www.writetimemarketing.com.au/craig-minter-managing-your-finances-effectively-with-profit-first/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Behind every great businesswoman, there’s often a great man asking...What’s for dinner?To celebrate my 100th episode of Marketing & Me, I’ve invited my husband of 13 years, Justin Shelton, to join me and talk about strategy before sales.It makes sense to combine this milestone episode - and my hubby to talk about this subject - because starting and maintaining my podcast is a key part of my marketing strategy. And Justin has always had a very strategic mind throughout his career, volunteer work, and life in general. Oh and he’s also been my main cheerleader in everything that I do!I hope you enjoy this episode - and celebrate with me by sharing it across your network.Let’s get started!Show Notes:https://www.writetimemarketing.com.au/justin-shelton-strategy-before-sales/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Are you practicing mindfulness every day?How often do you meditate?And do you know how to heal yourself when anxiety appears?We’re currently in the middle of Mental Health Month in Australia - which is timely considering Covid lockdowns are in the process of being lifted in Victoria and New South Wales.Clinics and salons are reopening.School is returning.Extra-curricular run-around activities are resuming.And our social lives are being reintroduced.So if you’re feeling a bit overwhelmed right now, it makes complete sense!Today, I’m chatting with Jeanette Del Zio about the power of maintaining a sense of mindfulness every day. She has some great tools and tips to share to help you through those tough times.Let’s get started!Show Notes:https://www.writetimemarketing.com.au/jeanette-del-zio-the-importance-of-mindfulness-in-business/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
What’s your biggest fear?If public speaking instantly sprung to mind when I asked that question, then you need to tune into today’s episode.Storytelling on stage - whether we’re talking about a physical stage or a virtual one - can be extremely beneficial for building your profile, showing your expertise, and empowering your target audience.So if the whole idea freaks you out, I highly recommend listening to the advice provided by today’s guest - Norman Bell.I also share one of my most embarrassing public speaking moments. But, guess what, I survived!Grab your pen and paper - and let’s dive in!Show Notes:https://www.writetimemarketing.com.au/norman-bell-storytelling-on-stage/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
When it comes to running a business, do you have a secret army around you?In other words, are you surrounded by a team of like-minded individuals - including the people leading your business, employees, customers, and advocates from the general public?People who can help you achieve your core purpose in life.People who can help drive you to achieve your mission and vision.People who can help you stay motivated when times are tough.Today, I’m chatting with Gina Balarin on this idea of the secret army and, based on her extensive marketing experience, she has plenty of wisdom to share.Let’s jump in!Show Notes:https://www.writetimemarketing.com.au/gina-balarin-the-power-of-your-secret-army/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Do you consider yourself to be an organised person?Or is your life a bit scattered - and you never feel like you’re getting the most out of your day?If being organised isn’t your strong suit, then it’s very easy to fall off the productivity wagon.Procrastination can also push you off the edge…Today, I’m sharing 5 productivity tools I personally can’t live without. I recently shared these with an online group for Bx and they were well-received. So I thought you’d enjoy this insight behind the scenes of my business as well.Let’s get started!Show Notes:https://www.writetimemarketing.com.au/leanne-shelton-5-productivity-tools-i-cant-live-without/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Like it or not, when you’re a business owner there are various legal factors to consider.But it can all seem extremely overwhelming.Especially when all you want to do is focus on improving the health and wellbeing of your clients - and that annoying paperwork just gets in the way.However, having agreements in place for both staff and clients, knowing how to protect your intellectual property, and being clear on what makes a good investment opportunity are just some of the legal aspects that will come into play at some point in your business journey.Today, I’m chatting with Jeremy Streten, author of The Business Legal Lifecycle, who’s sharing some key legal insights with us.And I promise you the conversation is easy to follow and very interesting - even if legal stuff isn’t your thing.Let’s get started!Show Notes:https://www.writetimemarketing.com.au/jeremy-streten-making-legal-advice-accessible/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Are you proud of your current website?Or do you, like me, cringe whenever you look at it?Personally, I feel the design is now outdated and - with so many service offerings under my wing - it could work so much better for me and my business.But you’re probably like me.Great at providing a high quality product and/or service.But not so great at working on the business and managing the website stuff.So today I’m chatting with website developer, Jon Hollenberg to provide us some simple ways to improve our websites.Whether you plan to make changes yourself or ask your trusty website designer to take over the reins, I know you’ll find this episode very valuable.Let’s jump in!Show Notes:https://www.writetimemarketing.com.au/jon-hollenberg-how-to-build-the-website-of-your-dreamsBOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Are you currently ‘doing it all’ in your health and wellness business?Are you meeting with clients - face to face or virtually - as well as doing all the bookkeeping, marketing, and administration?If your answer is yes - and you feel like you’re on the verge of burnout - it makes sense.Because starting up a business doesn’t just mean serving your clients in the best possible way. There are so many other elements involved; things you don’t usually consider when you’re an employee.Today, I’m chatting with Brett Jarman about the different hats you wear as a health care practitioner and business owner. And he has some great tips to share to ensure your day-to-day runs smoothly.Let’s jump in!Show Notes:https://www.writetimemarketing.com.au/brett-jarman-wearing-two-hats-the-health-care-practitioner-and-the-business-person/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
If you’ve ever felt like you’re not good enough or you don’t belong - then you’ve probably been haunted by Imposter Syndrome.It’s especially common among people who are intelligent, successful, and in a position of authority.And yes, that often includes business owners.Some of the common causes include: low self-esteem, perfectionism, fear of failure, lack of confidence in skills or abilities.But the most important thing to remember is that you’re not alone.In today’s episode, I’ll uncover what this ‘syndrome’ is all about. And what you can do whenever it rears its ugly head - and puts you at risk of not taking action.Let’s jump in!Show Notes:https://www.writetimemarketing.com.au/leanne-shelton-managing-imposter-syndrome/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
While facials and massages are nice, sometimes they’re nothing more than a band-aid solution.Because self-care is one thing.But radical self kindness is another.It’s all about managing those little gremlins in your mind that stop you from being your best possible self.And not constantly striving to do more, give more, and put yourself last. Or self-sabotaging your own success.You deserve to put yourself first.And you deserve to have a successful health and wellness business.Today, I’m chatting with Lucy Orton about this concept of radical self-kindness. And it’s a great episode to tune into if you’re feeling a bit down.So let’s jump in!Show Notes:https://www.writetimemarketing.com.au/lucy-orton-the-impact-of-radical-self-kindness/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
How are you building your personal brand and business profile right now?Are you hiding in a corner and hoping your minimal SEO efforts will help potential clients stumble across your website?Or are you taking a more proactive approach - and putting yourself out there to increase your visibility?Today, I’m chatting with success coach, Sarah Makris, who believes in the latter. We discuss the ways to increase your professional value and make others keen to seek you out and work with you.It all comes down to increasing those touchpoints.Without further ado, let’s jump in!Show Notes:https://www.writetimemarketing.com.au/sarah-makris-how-to-increase-your-professional-value-and-be-in-demand/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Do you have an exciting program or event launch you’d love to share with the world?Or maybe you or someone you know has reached an important milestone or experienced an exciting achievement in their business?Sure, you can promote it across your socials and e-newsletter.But if you want people outside your network to hear the news, you need it picked up by a journalist.And that’s where media releases come in.I’ve been writing a bunch of these lately, so I thought I’d take this opportunity to explain how to write a media release that makes an impact.Let’s jump in!Show Notes:https://www.writetimemarketing.com.au/leanne-shelton-how-to-write-a-media-release/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
When it comes to marketing your business, there’s a list of elements to consider.Who are you speaking with?What are the best channels to utilise for promotion?And how frequently do you need to communicate?But if you delve deeper into your marketing strategy, you’ll realise there’s so much more involved.Like ethics, sustainability, and inclusivity.Who will you choose to work with? Which brands match your values?Are you keeping the environment in mind when developing direct mail campaigns or packaging your items?And does your promotional messaging include your whole audience - or are you isolating some via a poor choice of words?In today’s episode, I’m chatting with Lara Chrystal from Matchstick Marketing about these aspects and more. I loved this interview, which became a beautiful blend of Lara’s marketing tips and her personal mental health journey.Without further ado, let’s get started!Show Notes:https://www.writetimemarketing.com.au/lara-chrystal-ethical-sustainable-and-inclusive-marketing/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Have you ever thought about being a podcast guest?Or maybe you’ve been thinking about starting your own show, but would like to tip your toe in the water first?Being featured on podcasts is a fantastic way to build your authority, brand, and sense of trust with your target market.It gives listeners the opportunity to hear from and learn about the humans behind the business - making them more likely to choose you over your competitors.In today’s episode of Marketing & Me, I’m chatting with Melanie Colling from Experts on Air about how to pitch yourself to podcast hosts and prepare for the interview itself.Trust me, the whole process isn’t as scary or overwhelming as you might think.So turn up the volume - and we’ll get started!Show Notes:https://www.writetimemarketing.com.au/melanie-colling-how-to-pitch-yourself-to-podcast-hosts/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
On the Marketing & Me podcast, we often talk about mental health, mindset, and general wellbeing.But I realised there’s one area that hasn’t been addressed yet.Skin care.And I’m not talking about unnecessary cosmetic beauty treatments here.I’m talking about taking care of the largest organ in your body - and the body's first line of defense against germs and other harmful agents.It’s important to take care of your skin, because healthy skin will give you a better appearance and make you feel confident.So who should I talk to about this topic? Beauty therapist, and my little sister, Marissa Pogrebizhsky!She shares some great tips - especially around skin issues caused by wearing masks.Are you ready to go skin deep? Let’s get started!Show Notes:https://www.writetimemarketing.com.au/marissa-pogrebizhsky-self-care-through-skin-care/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-cha
Are you dreaming about financial freedom?You know - living a carefree lifestyle where you do what you love without constantly freaking out about your money situation.Because you have a steady, stress-free stream of passive income.Well, that’s where property investment comes in.If you’ve ever felt completely overwhelmed by the process involved - and been scared of making the wrong decisions, then this episode is for you.I’m joined by Rasti Vaibhav from Get RARE Properties who is a wealth of knowledge (pardon the pun) on this subject.Let’s jump in!Show Notes:https://www.writetimemarketing.com.au/rasti-vaibhav-make-your-hard-earned-money-work-harder-for-you/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Have you got big aspirations for your business - but life continues to throw curveballs your way?And just when things seem to look up - you get thrown down again?Well, you have a choice.You can either give up and set up camp in that deep, dark pit you’ve found yourself in.Or you can keep your chin up, focus on the limitless starry sky above, and find ways to keep going.On today’s show, I’m speaking with founder of Bx Networking, Matt Alderton, who has experienced lots of adversity in the past - during both recent times and in previous businesses. During our chat, Matt shares a very personal example of overcoming a major challenge in his life - yet continued to push on through and become the very successful entrepreneur he is today.So if you’re struggling right now - but have big dreams - this episode is for you!Let’s jump in.Show Notes:https://www.writetimemarketing.com.au/matt-alderton-scaling-your-business-despite-adversity/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
As a copywriter and content marketing trainer, I use words all the time.I use the written form to communicate messages for my clients and for myself.I use the verbal form to teach new information.And there’s another form as well. That inner dialogue that’s happening continuously in my mind.Today’s episode is all about using empowering words.That is - watching the words you use with others as well as the words you say internally. All of these words affect your overall sense of self.This isn’t a heavily scripted episode, but I felt inspired to share my thoughts with you. Feel free to reach out to me on LinkedIn or Instagram if anything in particular resonates with you.Let’s get started!Show Notes:https://www.writetimemarketing.com.au/leanne-shelton-using-empowering-words-for-yourself-and-others/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
When sharing your business story, when trying to promote your services and products, are you actually connecting with the pain points of your niche?Are you communicating with them? Or just talking AT them?Story is all about connecting and building relationships.So it shouldn’t just be a monologue.You need to think about who is listening - and adjust your messaging so they feel their needs are being heard.Want to learn more about this concept? Then get ready for today’s episode with Carmel Finnan. I think you’ll find it really interesting!Show Notes:https://www.writetimemarketing.com.au/carmel-finnan-replacing-noise-with-interactive-dialogue/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Whether you experience moments of panic or have full-blown anxiety attacks, you’re not alone.As business owners, we’re often under a lot of pressure to do our best, be our best self, and get the best results.And because of this, we sometimes feel overwhelmed with our to-do lists and expectations of others.But for now - I want you to forget about all of those pressures.Because today I’m chatting with UK Entrepreneur and founder of the Smart Girl Tribe, Scarlett V Clark. And she’s going to talk us through how to prevent anxiety from occurring and embrace our fears - so we can build the thriving business of our dreams.And yes, I’m saying ‘us’ and ‘we’ here - because I experience anxiety too.Let’s jump into the episode!Show Notes:https://www.writetimemarketing.com.au/scarlett-clark-overcoming-anxiety-to-build-a-thriving-business/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Do any of the following phrases sound familiar to you?“I just don’t have enough time!”“I’m so busy at the moment.”“We’re gonna be late!”If yes, you probably have an issue with time management. And if you’re juggling a business and family life, it’s completely understandable if you do.Today, I’m chatting with certified life coach, Georgia Bamber, about mastering time. She shares some handy action tips and mindset changes that you can start implementing right now.Let’s jump in!Show Notes:https://www.writetimemarketing.com.au/ep80-georgia-bamber-how-to-master-your-time-and-make-it-work-for-you/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Would you consider yourself to be a good manager?Or even a great manager?Or are you about to recruit staff and become an instant overnight leader?If you want to ensure high efficiency and a thriving, supportive environment within your team, you need to be more than just an expert in your field.You need to know what your team needs from you.And you need to be human.Today, I’m chatting with Hiam Sakakini who’s providing some amazing insight and succinct tips around what makes a great manager.Let’s jump in!Show Notes:https://www.writetimemarketing.com.au/ep79-hiam-sakakini-the-difference-between-good-and-great-managers/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
If you’re like me, you probably HATE those salesy LinkedIn messages that hit your inbox the moment you agree to connect.However, there is a RIGHT way to do social media outreach.You just need to commit to making it an ongoing part of your marketing strategy - as, in the words of the famous Pantene Shampoo ad - it won’t happen overnight, but it will happen.Yes - it can be a slow process, but it’s all about building the relationship first. And the sale will follow.In today’s episode, I’m chatting with Mohit Ks who has discovered social media outreach methods that really work.It’s a juicy episode and I know you’re going to get a lot from it.Let’s dive in!Show Notes:https://www.writetimemarketing.com.au/ep78-mohit-ks-the-importance-of-social-media-outreach/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
I have 2 words for you - elevator pitch.If you’ve ever networked before, those words might leave you quivering in your ugg boots.Or you might smile from ear to ear knowing you’ve totally got this.Regardless of how you feel about it - being able to summarise what you do, why you do it, and who you do it for, is essential information that EVERY health and wellness business owner needs to communicate with ease.But so many of us struggle with it.And that means potentially losing a key opportunity to get our key message and impact across.Because when you nail it, people pay attention. And that could lead to a new client or a new trustworthy referral partner for continuous ongoing work.Today, I’m chatting with Janeen Vosper who has some fantastic advice to share on the topic. Including what to do - and what not to do.And without further ado, let’s jump in!Show Notes:https://www.writetimemarketing.com.au/ep77-janeen-vosper-perfecting-your-pitch/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Whether it’s structured or unstructured, we’re learning every day.But we absorb new information soo much better when we’re in the right headspace.That means we can’t be stressed.And we need to be in the best environment.We also need to be interested in the topic and then implement new learnings in order to create new neural pathways - and make the information stick.Still wondering why you need to take care of your wellbeing to improve your performance?Then you need to hear today’s episode with Kathryn Hume. With over 20 years’ experience in HR, she knows what business owners and teams need to excel.Let’s get started!Show Notes:https://www.writetimemarketing.com.au/ep76-kathryn-hume-blending-wellbeing-and-learning-for-improved-performance/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Did you know it’s possible to understand a person’s personality - just by looking at their face?And no - I’m not talking about psychic readings here.Or any type of voodoo magic.I’m talking about the science of reading people via face profiling.Wouldn’t it be amazing to approach a potential customer and just speak their language?And know exactly how their mind works - and what type of communication and service delivery would appeal to them?Well - in today's podcast episode, I’m chatting with International Profiling and Communications Specialist, Alan Stevens, who does this amazing face profiling stuff for a living!I find it all absolutely fascinating. And you can learn how to do it too. Alan has kindly shared some fab resources to get you started - and I’m personally keen to check them out!Get ready for a deep dive into face profiling and how you can use it to increase sales and enhance relationships.And yes - I ask Alan to read my face as well...Let's get started!Show Notes:https://www.writetimemarketing.com.au/ep75-alan-stevens-face-profiling-in-business-and-in-personal-relationships/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Tax planning.I know it’s not everyone’s favourite topic - but as business owners it’s essential to be across it.Especially if you don’t want a massive, unexpected tax bill at tax return time.And nobody wants that!Today, I’m chatting with Elena Bytch from Prism Accounting about ways you can prepare for tax time.Get your pen and paper handy - and let’s jump in!Show Notes: https://www.writetimemarketing.com.au/ep74-elena-bytch-tax-planning-made-easy/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Have you heard of 'Transformative Technology'?No? Well, I’ll give you a clue - it’s got nothing to do with cars that transform into robots...Transformative Technology refers to software or hardware-based tech designed to accommodate humans' psychological health, intellectual function, and physical abilities.In other words, it's about helping us, as humans, improve our inner selves and experiences.In this episode, we have Troy Haines from iAMconnected talking about how he uses and applies Transformative Technology with business founders and their teams to assess and enhance their emotional and mental welfare - as well as operational effectiveness.So, if you're ready to delve into the science side of stuff, put your discovery glasses on and let's get started!Show Notes: https://www.writetimemarketing.com.au/ep73-troy-haines-transformative-technology-for-wellness-and-performance/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Having a period is just as normal as breathing.However, to girls and women who don't have access to safe and sanitary menstrual products, that time of the month is an absolute nightmare.And this ordeal is an ongoing issue that’s happening all around the world.It’s called period poverty - and it stops girls and women from managing their menstruation with dignity.Thankfully, there are people out there who are dedicated to supporting those in need.And one of them is Rochelle Courteney - the founder of Share The Dignity and today’s podcast guest.Rochelle is sharing the sad reality around period poverty and highlighting ways you can get involved with the cause.Let's get started!Show Notes: https://www.writetimemarketing.com.au/ep72-rochelle-courtenay-share-the-dignity-ending-period-poverty/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Like it or not, first impressions matter.Yes, even though we’re told to avoid judging a book by its cover, it’s human instinct to make instant judgements when we meet a person for the first time.We’re looking at how they present themselves.What they wear.How they do their hair.Which accessories they add etc.It creates an overall image - and makes a big impact on how others perceive them.As an expert in the styling and branding industry, today’s guest, Silvana Patrick, knows this topic very well.And she’s here to help you become more confident with your personal branding style.Let's get into it!Show Notes: https://www.writetimemarketing.com.au/ep71-silvana-patrick-perfecting-your-personal-branding-in-style/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Are you using Facebook to promote your business and attract more leads?Who isn’t right?But are you doing it effectively?And are you doing a good job with the organic stuff - in other words, showing up and building a presence without paying for Facebook ads?Yes, it is possible.In today’s episode of Marketing & Me, personal trainer turned Facebook strategist, Chantal Gerardy has some fantastic tips to share to help you with your Facebook journey.And that includes what NOT to do as well!It’s a fab episode that I know you’re gonna love. Let’s jump in!Show Notes: https://www.writetimemarketing.com.au/ep70-chantal-gerardy-facebook-sellling-101-without-the-ads/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
In recent podcasts, I’ve mentioned the fact that I’m moving more and more into the content marketing strategy space.Yes, I’m still doing the copywriting stuff - along with the help from other high-quality copywriters - but I’m keen to put more weight behind the strategy side of things.Because if you don’t have a marketing strategy in place before seeking assistance from a copywriter for your website copy, blogs, email sequences, whatever - you’re at risk of purely ticking a box and not actually achieving what you set out to do.And that’s attracting and retaining more clients, right?But I realise that some people have no idea what I mean by the words ‘content marketing’.This episode is well overdue - and I apologise for that.So today, I’m going to break it all down and explain what content marketing is - and how it works in your health and wellness business.Let’s jump in!Show Notes: https://www.writetimemarketing.com.au/ep69-leanne-shelton-content-strategy-101/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Money.
That thing that’s often stereotyped as "the root of all evil".
With many of us feeling that if you love making money, then you’re probably not a nice person - or some distrustful scum who's obsessed with it.
But, is that really true?
Doesn't money help good causes when used by good hands?
Doesn't it create more opportunities and grant people greater chances of achieving an affluent and carefree life?
In this episode, business coach and money mentor, Clare Wood, debunks the many misconceptions about money-making, empowers people to have a healthy money mindset and management, and offers some fab tips on how to multiply those zeroes in our accounts!
So if you're ready to earn more ka-chings... then let's get started!
Show Notes: https://www.writetimemarketing.com.au/ep68-clare-wood-scaling-your-health-and-wellness-business-from-6-to-7-figures/
BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
If you looked at the title of this episode, you would see it’s another guest episode.Yet I’m talking to another health and wellness copywriter - Kara Stokes.You might be thinking ‘Leanne, what are you doing? Getting a direct competitor onto your podcast?!’But the thing is - Kara and I have worked together in the past. And probably will work together again in the future. We’re a great example of how two similar-minded women can actually help each other out. And be companions, rather than competitors.Anyway, in today’s episode, we’re chatting about the top 5 common content mistakes made by health and wellness businesses. Kara brings up some fantastic points - and you’ve probably made a few of these mistakes yourself. (Don’t worry - I won’t tell anyone!)Let’s get your content up to scratch. Grab your notepads or notes section of your phone, and let’s get started!Show Notes: https://www.writetimemarketing.com.au/ep67-kara-stokes-top-5-common-content-mistakes-by-health-and-wellness-businesses/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Are you forming real relationships with your potential and current customers?Or are you only really touching base when you’re keen to make a sale or upsell them?Think of it this way - which of the following appeals to you more -Having someone, who you haven’t heard from in ages, randomly reach out to you with a sales offer?ORHearing from someone fairly regularly, building a friendship with them, and then going to them when you’re ready to buy?You are your business. And relationships go a long way. You need to be thinking long term about the people in your network.Today, I’m chatting with business strategist and marketing mentor, Annelise Worn about relationship marketing.It’s another fab episode - and I know you’re going to love it.Let’s jump in!Show Notes: https://www.writetimemarketing.com.au/ep66-annalise-worn-what-is-relationship-marketing/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Are you thinking of moving into a bigger salon or clinic?Or maybe you’re finally making the move from that tiny spare room in your home into a space that can accommodate future growth?Whatever the situation, there’s some important stuff you need to know.Like how to ensure your workspace is compliant and functional - while also being pretty and creating a pleasant vibe for both clients and staff.Robyn Hawke from Inspired Spaces is here to give you all the information you need before you take that next step in your health and wellness business.Get your pen and paper ready - and let’s jump into the episode!Show Notes: https://www.writetimemarketing.com.au/ep65-robyn-hawke-improve-your-profit-with-your-physical-environmentBOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
How much effort are you putting into the headlines of your marketing collateral, blogs, emails, and job advertisements?Are you just throwing together some boring words that summarise the content? Or are you doing research into it and experimenting with which words are likely to draw people in?And is your copy actually encouraging potential and current clients to take action?What I’m talking about here is direct response marketing and copywriting. That is - putting together compelling words that drive sales.Nikhil Rughani is an expert on this topic and I’m excited to share the following podcast interview with you.Even though I’m a fellow copywriter, I learnt a lot from Nikhil - and I’m sure you will too!Let’s get started!Show Notes: https://www.writetimemarketing.com.au/ep64-nikhil-rughani-uncovering-direct-response-marketing-and-copywriting/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Are you constantly trying to reach out to new clients?Or are you nurturing the leads currently in your sales funnel?Actually, scrap that. Not sales funnel. Let’s say sales journey. It feels nicer when you put it that way!Well, it takes someone 10 to 15 touchpoints before they buy from someone.That means you need to be prepared to consistently show up in your marketing - especially in the digital world - and remain top of mind. Because the right people WILL buy from you at the right time.They just need to know, like, and trust you first.A couple of my most recent clients admitted to stalking ahem I mean, following, me on LinkedIn for a few months before reaching out to do business with me. So keep on going!Today, I’m chatting with Kym Heffernan from South Coast Digital Marketing, who has a wealth of knowledge to share when it comes to digital marketing.Just a heads up - the internet connection plays up here and there, but I’m sure you’ll be able to dig through those issues to find the gold nuggets of advice.Let’s jump into the episode!Show Notes: https://www.writetimemarketing.com.au/ep63-kym-heffernan-engaging-digital-strategies-for-business/BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Are you someone that struggles with Dyslexia?Or maybe you work with someone who does?Or maybe it’s looking like your child has the condition?It’s interesting to note that one in five people have Dyslexia - but it continues to be misunderstood. Being Dyslexic doesn’t make the person stupid. However, when society tells you that you are, over and over again, throughout your schooling and work life, you can’t help but believe it.The truth is - people with Dyslexia see the world differently.Yes, they may struggle to read and write - but their varied, outside the box, way of thinking actually presents many more opportunities than restrictions.Today, I’m chatting with Yogita Ridgley from ‘Travelling with me, myself, and I’ on the topic. As a confident woman and successful business owner, she is living proof of what can be achieved when neurodiversity is embraced. Our conversation completely opened my mind on Dyslexia. And I’m sure it will have a similar impact on you.Let’s jump in!Show Notes:https://www.writetimemarketing.com.au/ep62-yogita-ridgley-understanding-dyslexia-and-neurodiversityBOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
On a scale from 1 to 10, how confident are you?If it’s on the lower end of the scale, you’re not alone.Maybe it’s the result of comparing yourself to others on social media, or from flicking through those glossy re-touched magazines, or from past trauma from your school years.But let me just say this - confidence doesn’t just happen.Trust me. This bubbly, energetic woman you hear on this podcast once struggled with her own self-esteem demons.But you have a choice.You can listen to that voice saying you can't - or prove to yourself that you can.Or you can book yourself in for a glamour photoshoot and leave the room with a renewed air of confidence.Today on the Marketing & Me podcast, I’m chatting with Catherine Leung from HeavenlyImage Photography. Catherine is determined to help women find their confidence both inside and out by creating images that reflect their very best self.I loved our conversation and I’m sure you will too.Let’s jump in!Show Notes: https://www.writetimemarketing.com.au/ep61-catherine-leung-ensuring-confidence-inside-and-outBOOK A FREE 15 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Have you ever thought about starting a podcast – but wonder if it’s all worth the effort?Or maybe you’re super eager to get onboard – but feel there are already so many talented people out there with podcasts, who are all talking about the same stuff as you, and you don’t feel like you have any further value to add to the world?If that’s the case, stop that limited thinking right now!As mentioned in previous episodes, I’ve had such an amazing experience in my podcasting journey so far – and there are heaps of people, just like you, listening to my show every day. Even though there are a heap of other marketing podcasts out there.Today, I’m chatting with podcast coach, Darren Saul from Suspended Animation, who has a long list of podcasting benefits to share and objections to overrule. So if you’ve ever had even a fleeting thought about starting a podcast, this episode is for you!Let’s get started!Show Notes: https://www.writetimemarketing.com.au/ep60-darren-saul-podcasting-for-brand-building/BOOK A FREE 15 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Do you put yourself first in life?Or do you feel selfish even contemplating that question?In reality, it’s actually very important to respect yourself enough to take care of your own needs first.Because only then can you be happy and thrive in your own life.It also allows you to be fully present for others and avoid burnout - which doesn’t just have a negative impact on you, but also those around you.Yes, even your loved ones - who you thought you were helping by making them your number 1 priority in the first place!In today’s episode, I’m chatting with Sarah Erwin from High Esteem Coaching, who enforces the importance of charging our own batteries, putting on our own breathing mask first, and all those other metaphors to ensure we’re being kind to ourselves and maintaining a strong sense of self.Let’s jump into the episode!Show Notes: https://www.writetimemarketing.com.au/ep59-sarah-erwin-putting-you-firstBOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Do you have a clear, consistent brand voice?And do you have a tone of voice document to refer to when writing your content and emails?Or are you thinking, Leanne, what the hell are you on about?!If this is a new topic for you, then I’m pumped to bring you this interview with Gemma Lumicisi from Contently Driven.She’s a fellow copywriter and absolutely loves this stuff.And she has a very fun and playful process when it comes to putting all together.Get your pen and paper ready. Let’s jump in!Show Notes: https://www.writetimemarketing.com.au/ep58-gemma-lumicisi-how-to-find-your-writing-voice-2/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Have you ever considered collaborating with another business owner?You know - someone who offers services or products that complement yours - and help make your offering even stronger.But where do you find these dream collaboration partners?And how do you know they’re the right fit?Today I’m chatting with Joe Bellissimo from Grow Masterminds about utilising the power of collaborations to grow your business.Let’s jump on into the episode!Show Notes: https://www.writetimemarketing.com.au/ep57-joe-bellissimo-building-connections-via-collaborations/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
So here we are - at the end of 2020. What a year, huh?
While it hasn’t been a full year since I started this podcast - as that’s another month away - I thought this was the perfect time of year to reflect on my podcasting journey.
Yes, I thought I was so knowledgeable back in April 2020 when I recorded Episode 17 - How to Start a Podcast.And I guess I did know some stuff back then.
But 56 episodes in, I’ve learnt heaps more, which I thought I’d share with you now. I’ll throw in some highlights from past guests as well.
Let’s get into it!
SHOW NOTES: https://www.writetimemarketing.com.au/ep56-leanne-shelton-podcast-year-in-review/
BOOK A FREE 30 MIN DISCOVERY CALL with LEANNEhttps://calendly.com/leanneshelton/30min
Have you ever wished you could duplicate yourself - or add more hours to your day - just so you could get everything done?Or are you sick of doing all those little annoying, yet important, admin tasks, like bookkeeping, answering emails, or creating social media posts?If you answered yes to either question, or maybe both, then outsourcing to an offshore VA is something you might want to consider.Today, I’m chatting with Clayton Navarro from VA World Outsourcing about how you can create freedom in your day by employing a part time or full time virtual assistant.I’m personally just days away from experiencing that freedom - and I’m so excited to welcome my new part time virtual marketing assistant to the team. Yes, I’m actually developing a team now!So if you’ve considered going down the same path - and ever wondered what’s involved in the process - you’re gonna love this episode.Let’s get started!Show Notes: https://www.writetimemarketing.com.au/ep55-clayton-navarro-experience-the-freedom-of-outsourcing-offshore/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Do you find yourself regularly sneaking to the pantry to help yourself to yet another chocolate?Or maybe you’re always craving salty snacks?Either way - are you grabbing them because you’re hungry? Or are you actually seeking comfort?During stressful and uncertain times, many people resort to comfort eating. Which results in guilt and shame. Which can then have a negative impact on their mindset and how they perceive food.In today’s episode of Marketing and Me, I’m chatting with Estelle Coombe-Heath about triggers and signs to look out for. Because breaking the comfort eating habit IS possible.So put that chocolate biscuit away - yes I’m talking to you - step out into the fresh air, and enjoy this episode!Show Notes:https://www.writetimemarketing.com.au/?p=3173BOOK IN A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Do you ever find yourself forgetting things?Or maybe you’ve noticed your partner, parent, or grandparent has started repeating themself or showing other signs of potential memory loss or dementia.In society, a dementia diagnosis is often seen as the beginning of the end. A hopeless situation that will just lead to a person slowly declining in health and memory more and more, before the person they once were has completely disappeared.But what if I told you these memory issues could actually be dealt with? And that maybe it’s not dementia at all - but a B12 deficiency?Today, I’m chatting with Louise Hallinan from the Smart Brain Health Centre who has some very interesting insight to share about improving our brain health.Some of this information will surprise you.Let’s jump into this mind-opening episode.Show Notes: https://www.writetimemarketing.com.au/ep53-louise-hallinan-strategies-to-improve-your-brain-health/BOOK IN A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
How often do you detox?Or how often do you think about detoxing...and then don’t?As someone with food intolerances, who also has a full-on lifestyle of work, family, and self-care, it’s something I personally need to do. But it just never happens.But after my interview with Lynda Dyer from Mind Power Global, I am determined to give this detoxing thing a real crack.If you’re unsure about the healthy ways to detox or unsure about the benefits - this episode is for you.Let’s get started!Show Notes:https://www.writetimemarketing.com.au/ep52-lynda-dyer-the-powerful-benefits-of-detoxing-your-mind-and-body/BOOK IN A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
How do you feel about public relations AKA PR and creating your own publicity?You know - putting yourself out there as an expert in your field so journalists know who to come to for quotes and insight around trending topics.You might be feeling a bit of uncertainty around this area - and I don’t blame you.Many of us hate self-promotion and don’t like the idea of being pushy or annoying to busy journalists who are tackling the fast-paced news world.But the thing is - you’re doing yourself and everyone else a disservice if you’re not putting yourself out there. And not promoting your programs, events, and expertise.It’s time to turn all of that around.In today’s episode of Marketing & Me, I’m chatting with Bec Derrington - the founder of the free PR platform, Sourcebottle - about the best ways to build your status.And you’re in for a big treat!Let’s get started.Show Notes: https://www.writetimemarketing.com.au/ep51-bec-derrington-pr-and-publicity-on-a-shoestring-budget/BOOK IN A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Are you happy with your current website - or does it need a major overhaul?If your business has been through big changes lately - I mean whose business hasn’t? - it’s probably a good time to take another look at it and ensure the content still reflects what everything looks like now.And the direction you’re now heading in. As I record this episode, I’m about to start re-jigging my own website for this exact reason. I’ll let you all know when it goes live!And I’m sure there are listeners out there who still don’t have a website - for various reasons.Today, I’m sharing 5 key tips that I believe every engaging and effective website should have. These tips have been extracted from my Website Boosters Bootcamp - which is a course that will soon be available to purchase from my website.Let’s get started!Show Notes: https://www.writetimemarketing.com.au/?p=3123BOOK IN A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Do the words ‘sales’ and ‘selling’ send cold shivers down your spine?If they do, you’re not alone.Many business owners, especially in Australia, have a fear of coming across as too salesy or pushy when it comes to closing a deal.I think It’s because we personally hate being sold to….when we’re not interested.But the important thing to remember is that we’re all interested in buying when we see the value in something.So if you have an amazing solution available via treatments, products, consultations, programs, webinars, and more - you have a good reason to sell!But what does selling look like in 2020?Today, I’m chatting with Perry Papast from 'Perry Papast Sales Conversions' who has some valuable tips around selling and turning potential customers into happy paying clients.It’s time to stop freaking out over the selling process - and tune into this episode!Show Notes: https://www.writetimemarketing.com.au/ep49-perry-papast-sales-strategy-101-key-tips-for-closing-the-sale/BOOK IN A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
How do you keep yourself accountable for your goals and dreams?You could write them down in your journal or on a whiteboard - and look at them regularly.You could tell the world - because you know it will be embarrassing to admit you didn’t achieve them.Another way to keep yourself accountable is to have an accountability buddy.What’s that, Leanne? I’m glad you asked!An accountability buddy is someone you keep in touch with to share your aspirations, ask for advice, celebrate wins, and support your failures - or learnings as I like to call them.In some cases, they might be a mentor. In others, like mine, they could be someone on a similar playing field who just ‘gets you’ and everything you go through as a small business owner.My amazing accountability buddy is also a fellow copywriter - and I’m so excited to have Kate Merryweather on the show today.For almost a year, we’ve chatted on a fortnightly basis and developed a supportive and enjoyable friendship - despite living in 2 different states and only ever seeing each other face-to-face once!Today, we wanted to share with you some tips around setting up your own accountability buddy system - well, system is a very loose term here - and make those goals and dreams come true.Rather than the usual interview style, Kate and I are kinda co-hosting this episode - and she’s asking me some questions as well.Let’s get started!Show Notes: https://www.writetimemarketing.com.au/ep48-kate-merryweather-how-to-create-an-accountability-buddy-system/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Do you think your business has a strong brand?And no - I’m not just talking about your logo and colours here.I’m talking about everything including your core values, functional and emotional benefits, market segmentation, tone of voice, style, and team culture.Oh and the logo and colours as well, of course.So yeah - there are just a few elements that go into your business brand.Today on the Marketing and Me podcast, I’m chatting with Lucy Wang about the brand building process. There’s a lot to think about here and I recommend having your notepad and pen ready.Without further ado, let’s get started!Show Notes: https://www.writetimemarketing.com.au/ep47-lucy-wang-strengthening-connections-via-brand-building/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
If you’ve been listening to my podcast for a little while - or know me in person - you’d know I’m a positive person.Now that doesn’t mean I don’t have struggles and low days.But it does mean I’m constantly looking for that silver lining.And I recognise it might be hard to see it during those dark minutes, hours, or days - but I know it’s there, just waiting to be discovered.Then when I do find it - and it’s always there - I try to reflect back on the experience and appreciate that everything happened for a reason.I know first hand the importance of having a healthy and positive mindset - especially as a business owner. And that’s why I wanted to create this mental health-related podcast series in October - in recognition of Mental Health Month.I want my clients and contacts to be the best version of themselves. And it fills me with so much joy when others are doing the things they love and smashing their goals.Today, I’m chatting with Cindy Shames - who feels the same way as me. This is probably one of the reasons why we get along so well - and why she became a results coach.We’re talking about building a business with a positive mindset and I know you’ll love her energy and advice. We could have talked for hours on this topic!And remember - if you’re only seeing darkness right now, I want you to know that the lightness is just up ahead. If you need further support, please reach out to wonderful organisations like Lifeline, Beyond Blue, or the Black Dog Institute. You deserve to be happy.Let’s jump into the episode!Shownotes: https://www.writetimemarketing.com.au/ep46-cindy-shames-building-a-business-with-a-positive-mindset/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Do you ever feel like you’re on a hamster wheel - working long hours, but still not getting anywhere?And you do it because hard work equals lots of money, right?But no - not necessarily.Today, I’m chatting with Katie Moriarty about creating abundance by doing less and working from a true flow state.In other words - attracting abundance in all aspects of your life, in regards to your money, your happiness, your health, and your family and friends –and achieving it all with minimal energy, effort, and time.Katie is an example of someone achieving exactly this - working only 5-10 hours per week and living an abundant life.I personally have a lot to learn from her!You don’t have to burn the candle at both ends and be forced to put your business ahead of you and your family.You don’t have to park your mental health at the station while you ride the train to success. Your success should be driven by a healthy mental state.This episode is part of my mental health-related series in recognition of Mental Health Month.If you’re only seeing darkness right now, I want you to know that the lightness is just up ahead. If you need further support, please reach out to wonderful organisations like Lifeline, Beyond Blue, or the Black Dog Institute. You deserve to be happy.Let’s drive into the episode!Show Notes: https://www.writetimemarketing.com.au/ep45-katie-moriarty-creating-abundance-by-doing-less-and-working-from-a-true-flow-state/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30minJOIN MY FREE FACEBOOK GROUP - https://www.facebook.com/groups/digitalvisibilityzone
As a business owner, having a positive mindset is absolutely essential if you want to be successful.But 2020 has thrown us all a massive curve ball.Okay - that’s probably the understatement of the century.But I’ve found it interesting to see the differing perspectives.Some people are wishing this year would hurry up and just end already.But others are having their best year yet.How would you describe 2020 in a few words or a few sentences?I threw this question out to my network recently and I’ll mention some of the responses - along with my thoughts - later in the episode.Personally, I’ve done my best to turn the lemons into lemonade in 2020. And I’m pretty happy with the results.You’ve probably heard snippets about the stuff I’ve been doing via past podcast episodes - but I haven’t given you a proper summary.So I wanted to make this episode a little different to my other solo episodes. Rather than being structured and scripted- eek! - I’m gonna let my thoughts flow and I share my ups and downs with you as my contribution to the Mental Health Month series.If you need further emotional or mental health support, please reach out to wonderful organisations like Lifeline, Beyond Blue, or the Black Dog Institute.Let’s get started!Show Notes: https://www.writetimemarketing.com.au/ep44-leanne-shelton-turning-lemons-into-lemonade-in-2020/JOIN THE DIGITAL VIPS MARKETING MEMBERSHIP - https://www.writetimemarketing.com.au/membership/JOIN MY FREE FACEBOOK GROUP - https://www.facebook.com/groups/digitalvisibilityzoneBOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Do you give yourself enough opportunities to dream?You know - think about what YOU really want out of life and not what is just expected of you?As humans living in the 2020s, most of us feel our lives are mapped out in front of us -Find a job, tick.Find a partner, tick.Start a family, tick.Support that family through many years of hard work, tick.And then you can retire and finally start living and doing all those things you’ve always wanted to do….Sound familiar?But what if I said you could start moving towards those aspirational dreams today?To travel and live overseas?To leave that unsatisfactory or abusive relationship?To start training in that area you’ve always wanted to upskill in?In today’s episode of Marketing and Me, I’m chatting with Melissa Wiringai about her personal journey from experiencing domestic violence and feeling there was no way out - to living the life of her dreams.This episode is part of a month of mental health-related episodes in recognition of Mental Health Month.If you’re only seeing darkness right now, I want you to know that the lightness is just up ahead. If you need further support, please reach out to wonderful organisations like Lifeline, Beyond Blue, or the Black Dog Institute. You deserve to be happy.Without further ado, let’s kick off the episode and hear how Melissa successfully turned her life around.Show Notes: https://www.writetimemarketing.com.au/ep43-melissa-wiringi-create-an-incredible-life-with-the-power-of-mindset/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Like usual, I have a question to ask you.And I want you to be honest with yourself here.Can you say, without a hint of doubt, that you’re living your best life? Or you’re at least on the right path?Or are you actually feeling misaligned - and you’re currently doing one thing, but deep down your heart desires something else? Something bigger, better, and beyond your current circumstances?Today’s episode of Marketing and Me kicks off a month of mental health-related episodes in recognition of Mental Health Month.I’m chatting with Josh Belinfante from Finesilver Media - who’s a filmmaker, photographer and also happens to be my cousin!Josh has an inspirational story to share - and it all started with a major health scare when he was in his early 20s. It was the catalyst that made him reflect on his life choices. Did he really want to become a solicitor - or was he actually meant to be a filmmaker?Let’s jump into the episode to find out!Shownotes: https://www.writetimemarketing.com.au/ep42-joshua-belinfante-living-the-worlds-best-lifeBOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Have you played around with Facebook ads yet?Or, are you like me, and a bit overwhelmed by the whole process?If you’re ready to take your digital marketing to the next level and see some rapid conversions, then it’s time to pull out your credit card and explore the world of Facebook advertising.But where do you start?In today’s episode, I’m chatting with Kayne Morrison from ‘Why Social’, about how to set up a basic ad strategy. While you may still need to seek expert assistance in this area, you’ll have a much clearer idea of the effort involved and what’s required behind the scenes.Let’s jump into the episode!Show Notes:https://www.writetimemarketing.com.au/?p=2942BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
When it comes to your business, can you say, with absolute clarity, what your purpose and vision are?Like, in one or two sentences?I know this is an area I personally need to work on after recent rollercoasters and roundabouts in my business.But after chatting with business and leadership coach, Rebecca Tos, about this topic for today’s episode, I have a much better understanding around the difference between purpose and vision - and the questions I need to ask myself to form a clearer direction for my business.And I’m sure you’ll feel the same way.Ultimately, the aim of today’s episode is to help you create a one page living business plan to help you reach the levels of success you desire.So that’s enough from me - let’s delve into my chat with Bec!Show Notes: https://www.writetimemarketing.com.au/ep40-rebecca-tos-crafting-a-succinct-purpose-and-vision-for-your-businessBook a FREE 30 min Discovery Call with Leanne: https://calendly.com/leanneshelton/30min
Are you often snapping at your kids - then feel guilty about it afterwards?Maybe they never listen to you.Or are continuously having meltdowns.Or maybe you’re the one having the meltdown at times?!In today’s episode of Marketing and Me, I’m chatting with Stephanie Pinto, co-founder of EQ Culture and the Let’s Raise Emotionally Intelligent Kids Community on Facebook, about the importance of Emotional Intelligence.We also cover some strategies for improving the reactions and behaviours within your family.Because then you can start living in a happier and calmer home environment.We also cover how Emotional Intelligence can be used in the workplace when you’re leading a team.Because, after all, being a leader and being a parent isn’t so different!If you’re ready to become a better parent, then put on your listening ears and tune into this episode!Show Notes: https://www.writetimemarketing.com.au/ep39-stephanie-pinto-emotional-intelligence-for-enhanced-work-personal-relationships/Book a FREE 30 minute Discovery Call with Leanne: https://calendly.com/leanneshelton/30min
Have you ever applied for a grant?If you haven’t - is it because you don’t know what grants are available to you?Or you feel the competition is too great and you have no chance?Or maybe you feel overwhelmed by the whole application process?If you have gone for a grant before - whether you secured the funds or not - you’d know the process involves a LOT of reflection, clarity, and strategy when it comes to your business goals and plans for the money if received.Since the grant application process is an area of so much confusion and overwhelm, today I’m chatting with Keith Whelan, The Grants Guy, to talk us through the basics. He’s an extremely knowledgeable guy when it comes to this topic - so get your notepads and pens ready. You’re going to be blown away by his advice!Show notes: https://www.writetimemarketing.com.au/ep38-keith-whelan-how-to-write-a-successful-grant/FREE 30 min Discovery Call with Leanne: https://calendly.com/leanneshelton/30min
How are you incorporating video in your marketing strategy?Maybe you’re doing Facebook Lives?Or uploading short instructional videos on YouTube?Or maybe you haven’t gone down that path just yet.In case you weren’t aware, the importance of video marketing is on the increase.According to a research conducted by Adobe last year, 48% of consumers were using voice for general web searches. And as technology advances, we’ll start to receive more and more video and audio clips via our Google Home and Amazon Alexa devices in response.Today, I’m chatting with Morry Morgan, co-founder of The School of Hard Knock Knocks - a stand up comedy school with locations in Melbourne, Sydney, and Adelaide. He has recently invested into the production of the reality TV series “Is this thing on?” as a way to build their brand and attract more customers.Especially when he works in an industry that many don’t realise exists.Morry is sharing some interesting insight behind the production process, as well as talking about the power of user-generated video. I know you’re going to love it.With further ado, let’s jump in!Show Notes: https://www.writetimemarketing.com.au/ep37-morry-morgan-optimising-video-for-brand-building-and-attracting-new-leads/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
If someone came up to you and asked - “hey, what’s your story?” - would you know what to say?And could you say it succinctly and with impact?As business owners, we’ve all been on a journey.We’ve all experienced twists and turns that have brought us to this current point.And sharing this journey with our customers is so powerful when it comes to building stronger connections. They get to see more about the humans behind the products and services.Today, I’m chatting with fellow copywriter, Rashida Tayabali, about the power of storytelling. And why you shouldn’t just showcase it on your About page….Now, as a bit of a disclaimer here, since recording this interview I’ve left The Clever Copywriting School Community that Rashida and I talk about. But don’t worry, it all happened on good terms.That door just needed to close so another one could open. It was time to make room for the next stage in my business. And I’ll keep you updated on all of that!But that’s enough from me, let’s jump into today’s episode on showcasing yourself via storytelling….Show Notes: https://www.writetimemarketing.com.au/ep36-rashida-tayabali-showcase-yourself-via-storytelling/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
In recent times, many business owners have seized the opportunity to educate and connect with their target market online via webinars.It’s been an essential tool for those wanting to keep their business going and growing - especially when you can’t run face-to-face workshops.But many people are falling into the same trap. Old-school death by PowerPoint.I’ve been doing a lot of webinars via Zoom lately - and have been getting lots of positive feedback.I’ve learnt a lot throughout the process and wanted to share my key learnings with you today.So let’s jump in and get started!Show Notes: https://www.writetimemarketing.com.au/ep35-leanne-shelton-how-to-maximise-your-impact-with-webinars/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
In the online entrepreneurial world, I’m hearing more and more about paid memberships and masterminds.They’re two areas I’m starting to dabble in myself.But what are they and how do they work?Ultimately, if you envision yourself moving away from your local hub and taking your business to a global scale, memberships and masterminds are fantastic for educating and inspiring people with your knowledge on a one-to-many basis.And they have the potential to make lots of money in the process.Today I’m chatting with Ruby Lee from Own Your Hustle, who is achieving amazing things in her business through these 2 channels. So I’m picking her brain to understand how to set them up and make them a valuable asset to our businesses.Let’s dive into the episode!Show Notes: https://www.writetimemarketing.com.au/ep34-ruby-lee-making-money-with-memberships-and-masterminds/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE: https://calendly.com/leanneshelton/30min
How is your workspace looking right now?Come on, be honest with yourself here.Is it tidy and organised, with clear filing systems in place?Or does it look like a scattered mess, and you’re forever shuffling things around to find what you need?If you want to increase your daily productivity levels, decluttering can lead you on the right path.Today, I’m chatting with Kirsty Farrugia from The Art of Decluttering, who’s sharing some great tips around cleaning up the chaos and creating a clearer work area.And I admit I need to take some of her advice myself…Show Notes: https://www.writetimemarketing.com.au/ep33-kirsty-farrugia-declutter-your-way-to-productivity/FREE 30 min discovery call with Leanne Shelton - https://calendly.com/leanneshelton/30min
While we send and receive emails on a frequent day-to-day basis, many of us see this form of virtual communication as an admin tool - not a marketing tool.With a fear of coming across ‘too salesy’, especially for Australians, the art of sending quality, personalised marketing emails is often overlooked.Maybe you’re overwhelmed with the emails you personally receive - and don’t want to clutter up your clients’ inboxes.However, those who want to connect with you, will want to hear from you.If they’re already a customer or have expressed interest in your products and services in the past, then they’re probably eager to learn more about you and be kept in the loop around promotions and updates.In today’s episode, I’m chatting with Jennifer Gale from Pink Hat Digital on the power of email marketing. We cover the basics and benefits of set and forget email automation - so you can focus on the day-to-day running of your business, while your emails make an impact on those receiving them.Without further ado, let’s dive into the episode!Show Notes: https://www.writetimemarketing.com.au/ep32-jennifer-gale-the-ins-and-outs-of-email-automation/Book a Free 30 min Discovery Call with Leanne - https://calendly.com/leanneshelton/30min
Have you ever wondered if you actually deserved that recognition or praise - when in reality you feel you just got lucky?You know, you just happened to be at the right place at the right time?Maybe you’ve felt like a fraud and wondered whether you’re qualified enough to offer that advice or that training.Or maybe you’ve had a big celebrity or brand approach you at some stage, wanting to work with or collaborate with you - and you’ve wondered why they’ve chosen you?These feelings of doubt are completely normal - and this little voice inside is known as the Imposter Syndrome.Today, I’m chatting with Carlii Lyon about how we can manage the Imposter and perhaps even become friends with it.Because, and I hate to say it, this voice is never going to completely go away. And if you don’t take control over it, your personal brand could be affected.There’s a fantastic quote appearing on the back of Carlii’s business card that I’d like you to remember before we get started - ‘There are people less qualified than you, doing the things you want to do, simply because they decide to believe in themselves. Period.’As that sinks in, we’ll jump into the episode!Show notes: https://www.writetimemarketing.com.au/ep31-carlii-lyon-managing-imposter-syndrome-withinBook a free 30 min Discovery Call with Leanne: https://calendly.com/leanneshelton/30min
Are you uncomfortable with client conversations around money?Maybe you’re struggling to figure out the right price for your products and services.Or maybe you’re struggling to show potential clients the true value of your offerings.Talking about money can be an icky subject. Especially when you love the work you do - and would do it for free if you could!But too many business owners are undervaluing themselves.Or they’re not packaging their offerings effectively.Or they’re over-delivering and ripping themselves off.If any of this sounds familiar, you’ll find today’s episode with Kathleen Ann from Power Up Your Marketing very insightful. Get your pen and paper or notes app ready - and let’s dive into the episode!Show Notes: https://www.writetimemarketing.com.au/ep30-kathleen-ann-how-to-charge-what-youre-worth/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Have you taken any big risks in your business lately?Thanks to Covid-19, many of us have.Well, think of all those Not-For-Profits out there who have previously relied upon big events to meet their annual fundraising targets.With social distancing being forced upon us, they had two options - admit defeat or find new ways to raise money.For Ronald McDonald House Charities, giving up was not an option. The Greater Western Sydney fundraising team put on their thinking caps and came up with the ‘Dance for Sick Kids’ online fundraiser - with big dreams of raising around $30,000.But the final result was way, way beyond their wildest expectations!In today’s episode, I’m chatting with Arani Duggan - Head of Marketing and Fundraising at Ronald McDonald House Charities Greater Western Sydney.Being part of the fundraiser myself and watching the dollar figures skyrocket, I knew I had to get Arani onto the show and talk about how and why their online fundraiser made such an impact.If you’ve thought about doing online fundraisers for your business or Not-For-Profit, keep listening for some wonderful insight!Show notes: https://www.writetimemarketing.com.au/ep29-arani-duggan-creating-an-online-fundraiser-with-impact/Free 30 minute Discovery Call with Leanne - https://calendly.com/leanneshelton/30min
Do you feel that life is something that just happens to you - without any sense of control?Do you have a long list of dreams and aspirations - but feel they’re completely beyond your reach?And do you feel a sense of pain when you see others living the type of life you want to live?In recent weeks, I’ve chatted with Jane, Steven, and Julie about setting business, financial, and personal goals.But the thing is - you can’t just set some goals and establish new processes - and then pray to the heavens that the new habits will stick.There’s also a high level of mindset involved.In today’s episode of Marketing and Me, I’m talking about how I personally get sh*t done.The reason I chose this topic is because I’ve had people comment on my achievements in the past and ask how I did it. Or they’d say the words ‘You seem to be soo busy!’I don’t actually like the word ‘busy’. I feel like it’s a glorified term given way too much power these days. So I try to avoid using it.Because for me, yes, I am getting stuff done - like running a monthly Meet Up, establishing and running this podcast, hosting webinars and online courses, and setting up a membership group.But all of it has been done on my terms and within my determined hours.I still have quality time with my family and friends.And still have plenty of downtime just for me.So today, I’m going to share with you some of my secrets. Because I’m really loving my life at the moment - and know the best is yet to come.Are you ready to hear my secrets? Then let’s jump into the episode!Show notes: https://www.writetimemarketing.com.au/ep28-leanne-shelton-my-secrets-revealed-how-i-get-sht-done/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Nobody wants to be disorganised.It leads to stress, overwhelm, and forgetfulness.But if you’re a working mum and juggling this crazy thing called life, it can be difficult to prioritise those actions on the to-do list.Especially when you’ve got your partner, kids, AND clients competing for your attention.And, oh yeah, and there’s that whole ‘me time’ thing as well.In previous podcast episodes, we’ve talked about business planning and goal-setting.Today, I’m chatting with Julie Cliff from Space and Time about life planning.Because we all want to live the best life possible.And we only get one life.If you want to regain control over your days, keep listening for some very practical tips to put you back in the driver’s seat!Book a free 30 min discovery call with Leanne - https://calendly.com/leanneshelton/30minShow notes: https://www.writetimemarketing.com.au/ep27-julie-cliff-organise-the-life-you-want-to-live
We’ve just started a new financial year - which means looking at your numbers and considering ways to improve them.Because, ultimately, we all want successful and healthy businesses, right?But if you’re like me, those numbers are a bit scary.Don’t worry - that’s why I have Steven Franks on the line today to talk about building positive financial habits.He is also sharing the typical mistakes businesses make with their finances and has some great budgeting tips for us!And if you’re an NDIS service provider, you’ll be interested to hear more about Steven’s recently released book ‘How the NDIS Can Work For You: A Blueprint for Service Providers Navigating the National Disability Insurance Scheme.’Our chat has definitely put some things into perspective for me - and I’m sure it will help you too.Let’s jump into the episode!Shownotes: https://www.writetimemarketing.com.au/ep26-steven-franks-7-positive-financial-habits-for-a-healthy-business/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
As a manager, keeping your team motivated and engaged isn’t an easy task.And if you add remote working arrangements into the mix, it makes the situation even harder.So how do you ensure your team continues to be productive?How do you fill that need for social interaction?And how do you keep everyone focused on the same goals and outcomes?In recent times, typical working arrangements have been challenged and questioned.So today, I have Katie Jones from CultureFit HR on the line - and we’re talking about ways to ensure your team remains engaged. Even when working apart.Let’s jump into the episode!Show notes - https://www.writetimemarketing.com.au/ep25-katie-jones-how-to-keep-your-team-engaged-while-working-remotely/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
As we enter a new year, or new financial year, it’s a natural time to reflect on what worked and what didn’t work in our businesses over the previous 12 months.Did that plan of attack bring in the desired income?Or did that desired plan never take place?And - sometimes - all of your plans completely go out the window when the unexpected happens.You know, like a worldwide pandemic...Today, I’m chatting with Jane Tweedy from FAQ Business Training about reflecting, reviewing, and planning for the future.If you’re unsure how to progress in your business in the upcoming months, then keep listening for some fantastic tips and guidance from a very business-savvy woman!Shownotes:https://www.writetimemarketing.com.au/ep24-jane-tweedy-reflect-review-and-plan-for-your-business-future/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Are you thinking about going into business with your husband, wife, or partner?Or maybe you’re already working together - but things have been a bit rocky lately?Juggling your personal and working personas can be tricky.But if you take the right steps, it can make your relationship even stronger.Today, I’m chatting with relationship coach, Ingrid Galloway, who’s sharing some key tips to help you successfully work with your partner - without killing each other in the process!Let’s get started.Shownotes: https://www.writetimemarketing.com.au/ep23-ingrid-galloway-can-couples-who-work-together-stay-together/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Where do you see yourself in 12 months, 5 years’, or 10 years’ time?Do you have a big bulky business plan to help you get there?Or have you embraced your creative side and designed a vision board to constantly remind you?OR - do you just have vague thoughts floating through your mind, that you haven’t quite managed to fully grasp yet?Today, I’m chatting with Naomi Stockman who runs two businesses - My Local Hypnosis and Turn Key Receptionist.She’s an inspirational woman who keeps her end game in mind - and follows a consistent process to take her there.It’s not enough to just have a plan. You need to immerse yourself in that plan.To find out how, keep listening to today’s episode.Shownotes:https://www.writetimemarketing.com.au/ep-22-naomi-stockman-knowing-your-end-game-and-how-to-get-there/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
I don’t know about you - but networking has been a key part of my marketing strategy.I enjoy meeting new people. Hearing their stories. And feeding off their enthusiastic energy!But ‘the virus that shall not be named’ took the networking thing away from me. From all of us!So I had to re-think my approach.I was actually meant to run a face-to-face workshop on ‘Networking for Beginners’, that was meant to be funded by City of Parramatta.But when this virus hit, those plans went out the window!So I changed the topic to ‘Virtual networking for beginners’ and turned it into a virtual workshop. Which is like a webinar - but with more personality and interaction!And it was very well-received.So, in today’s episode of ‘Marketing and Me’, I wanted to go through my virtual networking tips with you.We don’t know when our networking groups will be back to normal, so these tips will carry you through and ensure you can continue to grow your business during uncertain times.And when things DO go back to normal, these tips will definitely remain relevant to remain top of mind with your potential and current clients.So let’s jump into the episode!Shownotes:https://www.writetimemarketing.com.au/ep-21-leanne-shelton-virtual-networking-for-beginners/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Are you the same person - in and out of your business?Or do you act one way with family and put on a ‘front’ when it comes to handling your products and services?If you want to run a successful business, you need to be - yes, I’m going to say it - authentic.You need to be clear about your values, ethics, and priorities - and ensure they shine through in your business.If these areas of your life are out of alignment with your work, you’ll find it hard to move from Struggle Street to Successville. When aligned, you can say goodbye to burnout and overwhelm, and hello to making better decisions in your business and communicating a clearer message to the right client.Today, I’m chatting with Artemiss Keyhani from ArtemissK to help you gain clarity around who you are, who you serve, and why you serve it.Let’s get started!Shownotes:https://www.writetimemarketing.com.au/ep20-artemiss-keyhani-personal-and-business-alignment-for-success/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Everyone has heard about this elusive thing called a work/life balance.And we all strive to achieve it.Especially when we have a partner, caring responsibilities, household duties, and a business.And somehow, throughout all of that, we’re meant to find time for ourselves as well. Is that even possible?!Today, I’m chatting with Barbara Holmes from Managing Work/Life Balance to tell you it IS possible.But your idea of ‘balance’ could look very different to someone else’s.And that’s okay.If you’re finding yourself overwhelmed and constantly pulled this way and that, never knowing what to prioritise and when, this episode is for you.Let’s jump in and get started!Shownotes:https://www.writetimemarketing.com.au/ep19-barbara-holmes-managing-a-healthy-work-life-balance/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Are you trying to make better choices when it comes to your family’s health and the planet?Maybe you’ve thought about switching to more natural household cleaning and hair products - and eliminating the excessive use of plastic.The thing is - you have no idea where to start.In today’s episode, Larissa Wright from Wholistic Wellness Hub is sharing some tips on how to live a low-tox lifestyle - so you can start nurturing a healthier and happier home environment.Let’s get started!Shownotes:https://www.writetimemarketing.com.au/ep-18-larissa-wright-living-the-low-tox-lifestyle/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Twelve months ago, launching a business podcast was just a dream floating around my head.The benefits were obvious.I could expand my reach, enhance connections, build authority, and attract more web traffic.And it could all be achieved at a minimal cost.Yes, on paper it seemed like a brilliant addition to my marketing strategy.But I had no idea where to start. The whole process felt extremely overwhelming - which led to months and months of procrastination.In today’s episode of Marketing & Me, I wanted to share my tips based on my own experiences - to help you to get a podcast off the ground as well.Let’s tune in now!Shownotes:https://www.writetimemarketing.com.au/ep17-leanne-shelton-how-to-start-a-podcast/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Getting your ears pierced for the first time is a rite of passage for many girls and women.Later in life, additional ear and body piercings create the opportunity to show your uniqueness, personality, and style. Or you might do it for cultural reasons - or to highlight your rebellious nature.Whatever the reason - piercing shouldn’t be taken lightly. And it should be done safely to avoid infections or even diseases.On today’s show, I’m chatting with Brittany Davidson from The Hills Piercing Studio about piercing safely - and that’s via needles, not guns.If you have a beauty salon or are a fellow piercer - or if you’re thinking of getting piercings done for yourself or your kids - you need to pierce yourself into this episode.Shownotes:https://www.writetimemarketing.com.au/ep-16-brittany-davidson-practicing-piercing-with-care-your-health-is-in-our-hands/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Do you suffer from allergies, intolerances, or general aches and pains?You might have visited dieticians, nutritionists, physiotherapists, or chiropractors in the past - but have been unable to seek relief.Well, I have a new option for you. And it involves testing for energetic imbalances in the body and correcting them energetically.The coolest part is - it can all be done remotely over the phone.Today, I’m joined by Annette Armstrong from Rid My Allergies who will share how the Body and Emotion Code works to release trapped emotions to help you have a happier life.But before we begin, I’d like to acknowledge this week’s sponsor ZIGGY-ONLINE-7 - an online personalised gift store that caters to all your business and personal related gifts - including badges, glasses, bottles, t-shirts, and keyrings. For more information, check out ZiggyOnline7 on Facebook or Instagram.Let's delve into the episode!Shownotes:https://www.writetimemarketing.com.au/ep15-annette-armstrong-releasing-trapped-emotions-for-a-happier-life/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Right now, so many of us are experiencing overwhelm.We’re managing a business or changing tactics to keep the money rolling in.And, on top of it all, there’s the whole home-schooling thing!When your stress levels and work levels are high, outsourcing tasks- such as bookkeeping, administration, and marketing can help relieve the pressure.Today, I’m chatting with Deb Ricketts from Versatile VA who has some useful tips to share - to help us maintain our mental health.But before we begin, I’d like to acknowledge this week’s sponsor - The Difference Coach.Stuck in the overwhelming cycle of procrastination and overthinking as a business owner?Find out how Amanda Du Toit is making a change for business owners - helping them to eliminate their fears, self-doubt, and limiting beliefs.Be sure to check out her Facebook page - https://www.facebook.com/DifferenceCoach- and feel that renewed sense of calmness and confidence to get your business back on track!Without further ado, let’s now delve into the episode….Shownotes:https://www.writetimemarketing.com.au/ep14-deb-rickettsoutsourcing-your-overwhelm/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Have you ever thought about taking a more natural and low tox approach to your business?Even if that meant flipping everything on its head - and reformatting your workspace, services, and products?Well, that’s exactly what hairdresser, Kalli Fardoulis, did.Due to fertility issues, she had already started to detox her personal life. But then - after seeing positive results - she decided to detox her business life as well.In today’s episode, Kalli shares her very personal journey from being a woman stressed and battling infertility issues - to becoming a thriving and much healthier businesswoman who now offers hair solutions to women challenging cancer or their own infertility.**But before we begin, I’d like to acknowledge this week’s sponsors - Jeanette and Kristy from Cell Sisters, Health Partners.Finding the root cause of any health-related issue isn’t easy to find - but the Cell sisters have you covered. Using breakthrough scientific technology, they'd love to share information about cellular health and its importance with you. If interested, you can contact them via Facebook by searching 'Take Control of Your Health.:https://www.facebook.com/takecontrolofyourhealth33/Without further ado, let’s now delve into the episode and hear about the beautiful transformational journey of Kalli Fardoulis!Shownotes:https://www.writetimemarketing.com.au/ep13-kalli-fardoulis-turning-your-business-into-a-holistic-practice/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Are you out of the LinkedIn loop?Maybe you’re unsure how it all works. Or see it as another time-waster.If you’re assuming the platform is predominately for job hunters and recruiters, you’re mistaken.Yes, it was once. But it’s become so much more.With nearly 675 million members across 200 countries and regions, LinkedIn now plays a key part in building an online social media presence for businesses big and small.It’s also considered one of the most powerful platforms for B2B - and more than two new professionals sign up every second.BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30minAt the time of this recording, we’re in the midst of the Coronavirus.Fears are high. Certainty is low.Business might be quieter than usual for you.And your networking events and conferences have been cancelled.So now is the perfect time to jump onto LinkedIn and discover ways it can help continue and build momentum in your business.Shownotes:https://www.writetimemarketing.com.au/ep12-leanne-shelton-learn-to-love-linkedin/
We all want our businesses to succeed.And we all want to be found in Google.To make those things happen, you need healthy Search Engine Optimisation - or SEO.You’re probably familiar with the term, but you might be unfamiliar with the best actions to improve your online visibility.In today’s episode, SEO expert, Kate Toon, shares 7 easy tips you can start implementing in your business ASAP.She’s a fellow copywriter and my mentor and I’m honoured to have her on the show!So if improving your SEO is currently sitting untouched on your to-do pile, then keep listening for some gold nuggets of advice.Shownotes:https://www.writetimemarketing.com.au/ep11-kate-toon-7-easy-to-digest-tips-for-healthy-seo/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Do you currently have one on one clients and a strong word of mouth reputation?Do you have a growing online presence?And are you open to investing time to build a long term passive income strategy?If yes, then creating an online course could be the perfect next step for your business.In today’s episode, I’m chatting with Lisa Kniebe, the launch success coach about getting an online course off the ground. We’re covering the steps involved, ways to structure it, platforms to utilise, and how to grow your audience.There is so much juicy content - and I know you’re going to love this episode.Without further ado, let’s jump in!Shownotes:https://www.writetimemarketing.com.au/ep10-lisa-kniebe-the-secrets-behind-successful-online-course-creation/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
As a writer, I’ve always loved reading. Well, I assume the two always go hand in hand - but I could be wrong!I enjoy the escapism.I enjoy the entertainment.And I enjoy the education.I hope you enjoyed Episode 8 where I spoke about ‘5 books that changed my mindset.’ And if you haven’t listened to it yet, I recommend going back and listening to it after this episode.As a follow up - today, I wanted to share ‘5 memorable autobiographies’ that I’ve read over the past 12 months. I love reading about inspiring journeys and learnings experienced by people I admire or consider to be successful.Autobiographies highlight the authenticity and vulnerability of the author. And I love getting that insight into their world and thoughts.Every book has made an impact on me in some shape or form - and I look forward to sharing some highlights with you in this episode.Shownotes:https://www.writetimemarketing.com.au/5-memorable-autobiographies/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Whether you enjoy reading or listening to audio books, I’m sure you’d agree that consuming content about personal development and mindset is a very empowering activity.And, as a business owner, having a positive mindset is absolutely essential if you want to be successful. If you’ve ever experienced struggle, which I’m sure you have, it’s probably due to some misalignments between your thoughts, feelings, and actions.You might be struggling with something right now. Or maybe you’re at the top of a rollercoaster - and want to stay up there!In today’s episode, I’m talking about 5 books that have had a massive impact on my personal mindset.Please note, I’m not affiliated with them in any way - I just wanted to share some of my key takeaways and inspire you.You might then choose to read these books as well, or just carry on with your day with some new concepts to think about.So get your library cards or Booktopia accounts ready - let’s start today’s chapter of Marketing & Me!Shownotes:https://www.writetimemarketing.com.au/ep8-leanne-shelton-5-books-that-changed-my-mindset/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Do you have a book inside of you?Or have you already poured your heart and soul into writing a book - and thinking about self-publishing?If you’re wondering about the steps involved or uncertain whether self-publishing is the right course of action, this is the episode for you.It’s actually not as overwhelming as you might think.Today, Julie Warner is providing us some fantastic advice on getting that masterpiece published.Let’s dive into the episode!BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30minShownotes:https://www.writetimemarketing.com.au/ep7-julie-warner-how-to-self-publish-with-ease/
As business owners, we have a lot going on in our lives - including work, family, and staying connected with ourselves. So you probably find it hard to de-stress at times.Do you ever feel overwhelmed and short-tempered?Do you ever feel lost and unable to connect with what you want - let alone ask for it?And are you too caught up in your thoughts and headspace – meaning you’re not listening to your inner goddess for answers?In today’s episode, I’m chatting with Brenda Rogers from Quintessence Women’s Health and discussing ways to step out of the busyness of our lives and into nature.The Australian bush is a big part of our nation’s identity - and it’s been on the forefront of our minds recently with the tragic bushfire crisis. So it feels fitting to talk about the notion of bush bathing today and the importance of strengthening our connection with our beautiful natural surroundings.I recommend listening to this episode outside in the fresh air - whether it’s in the bush, a local park, or even your own backyard.So let’s take a deep breath of fresh air - and immerse ourselves in today’s episode.Shownotes:https://www.writetimemarketing.com.au/ep6-brenda-rogers-serenity-in-nature-the-modern-trend-for-relieving-stress-and-anxiety/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
We all want to create truly memorable customer experiences in our business - so customers keep returning to us for our products and services, time and time again.But what does an excellent customer experience look like?And what do you do if you receive a negative review or email?And how do you keep your staff motivated and aligned with your values?We cover these questions and more in today’s episode with Maxine Windram from Brava Lingerie. Max and I are chatting about Brava’s strong customer service culture - and how it’s helped them to reach success across their 6 stores in Victoria and NSW.Without further ado, let’s dive into the episode!Shownotes:https://www.writetimemarketing.com.au/ep5-maxine-windram-creating-a-strong-customer-service-culture/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Does the thought of networking make you break out in a cold sweat?Do you avoid networking events like the plague?I totally get it – being in a room filled with strangers (who potentially have very successful businesses) can be extremely intimidating.But it doesn’t have to be a scary experience. As someone who has attended regular networking events for a few years now, I’ve sussed out how to make them work for you.In today’s episode, I have 5 great tips on how to nail the networking thing - without the nervous nail-biting.Shownotes:https://www.writetimemarketing.com.au/ep4-leanne-shelton-face-your-fears-how-to-network-effectively/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Are you making your voice heard in your business?No, I’m not talking about water cooler conversations with colleagues.I’m talking about putting yourself out there so your ideal clients hear your voice and begin knowing, liking, and trusting you - way before the purchasing stage.If you’re always hiding behind your computer screen - and too scared to do Facebook lives, webinars, workshops, and any other speaking ‘things’ then today’s episode is for you.I’m chatting with Cynthia Painter from Create Action Now on the topic Voice, Visibility, and Profitability - Why your voice matters.And it does matter.Keep listening to find out why!Shownotes:https://www.writetimemarketing.com.au/ep3-cynthia-painter-voice-visibility-and-profitability-why-your-voice-matters/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
How are you utilising photography in your marketing strategy?Do your photos illuminate your authentic self and highlight what your business is all about - including your values and purpose?And when is it okay to take selfies versus posed shots at networking events?We’ll answer these questions and more in today’s episode - where I’m chatting with Sarah Keen from Light Her Lantern on the topic ‘The Power of Photography in Small Business and Networking.Shownotes:https://www.writetimemarketing.com.au/ep2-sarah-keen-the-power-of-photography-in-small-business-networking/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
In this episode, I'll talk about how to build a blog-friendly business. This is a subject close to my heart, since business blogging is one of my key offerings at Write Time Marketing.If you’re eager to learn more about starting or kick-starting your blog, this episode is for you!Shownotes:https://www.writetimemarketing.com.au/e1-building-a-blog-friendly-business/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min
Welcome to the launch episode of the Marketing & Me Podcast. If you're wondering what it's all about - and eager to find out who this Leanne Shelton chick is, then tune in!Shownotes:https://www.writetimemarketing.com.au/e0-introduction-to-the-marketing-me-podcast/BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min