Podcast Coaching with Christine: Recent Episodes
Christine O'Donnell
Grow your podcast with insights from talented podcasters, entrepreneurs, and industry insiders. Emmy-Nominated TV Journalist & Podcast Coach Christine O'Donnell uses the lessons she's learned after more than a decade in the news business and a few years in marketing to focus specifically on helping independent podcasters grow their shows. This goal of this podcast is to be a resource for growth, inspiration and community.
Our guests include Libsyn's Elsie Escobar, Rob Greenlee, Erica Mandy, Pat Mitchell, Collier Landry, Melissa Kiesche of Edison Research, Podcast Movements' Jared Easley, Rob Walsh, Anna Keenan, Michelle Miller, James Cridland, and Laura Cathcart Robbins.
Listeners of this show also listen to The Audacity to Podcast, She Podcasts, Podnews, The Feed, Podcasters' Roundtable, Ask The Podcast Coach, Podcasting Made Easy, Inside Podcasting, Podcraft, BuzzCast, Wit and Wire and Podcasting Simplified.
7 Podcast Discovery Apps Helping Podcasters Grow - Part 1 of 2 (Podchaser vs Chartable vs Listenotes). This week we're talking about podcast discovery apps: what they are and how they can help indie podcasters grow. Currently, there is no ONE way people discover new shows. These Apps are all working in some way to solve that problem.
- Podchaser
- Chartable
- Listen Notes
- Podz
- Moonbeam
- Clubhouse
- Fireside
CEO of Moonbeam Mike Chambers says TikTok's "democratized discovery" system inspired him and friend Paul English (co-founder of Kayak) to create a new discovery app for podcasters. For the most part, podcasters who aren’t backed by big production companies or who don’t have tons of money to invest in advertising struggle to grow their audience. Chambers says, with Moonbeam “It doesn’t matter if you are some kid in your basement in Iowa, your ability to get discovery is influenced by your ability to resonate with people.”
Shownotes + Full Transcript --> Click Here
Share Your Feedback on the Show --> Click Here
The Bright Sighted Community --> Click Here
Laura Cathcart Robbins talks about her “big break” into the podcasting world. She shares how she “got published,” her secrets to pitching, how she handles rejection and how her first paid speaking gig. Laura is a writer, recovery thriver and survivor. She’s also the host of the popular podcast: The Only One In The Room! Which is a podcast for anyone who has ever felt alone in a room full of people. She shares vulnerable accounts from people who are eager to connect.
1:45: USPS, Elections, COVID-19 stresses; General check-In
“There is great inquiry right now, and the people who were, you know, either borderline or struggling in a normal year, are really having a difficult time right now.”
4:00: Christine gave birth to her new baby!!!!
“I had a kid in quarantine!”
4:45: How Laura started her podcast
“Across the board, all of these people identified with that feeling of what it feels like to be the only one in the room. And, so the idea of this podcast came out of that.”
12:45: Laura’s thought about the progress of her podcast’s success
- “Since he built that studio, our downloads had tripled because we started producing more content as well”
- “We’re not at the number of downloads that we’d like to see weekly to attract the caliber of advertisers that we would like to attract...but someone who launched a year a change ago, yeah, we’re rocking right now”
17:00: Monetizing in Podcasting
“And I was riveted by how many of them entered into podcasting with a step-by-step plan to make money by the end of the first year {...} which was exactly the opposite of the way that I entered into podcasting”
20:00: Booking speaker gigs
“If you’re fortunate enough to get a gig without pitching yourself, to just post, you know, as you can”
23:30: Public Speaking
“I pitch everything. Any time there’s an opportunity, I pitch myself for it.”
26:30: First time Laura has an article published
“Friday, I sent it to Jessica, Saturday I rewrote, Sunday I pitched it out, and Monday, it went live at HuffPost”
31:45: Struggles in Laura’s Podcasting Journey”
“The biggest demographic of people who listen to podcasts are white men, and mainly they listen to other white men and I find that to be, at slivers of time, discouraging”
33:50: Dream Guest and Podcast Networking
There are so many people I would love to interview."
35:30: Laura’s Tips for New Podcasters
“So the newsletter I think is important, the website is very important, the Facebook group”
LINKS:
Libsyn: Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting when you use the code: BRIGHT.
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
CREDITS:
Production: Bright Sighted
Host: Christine O'Donnell
Assistant Producer and Editor: Matthew Feiler
Laura’s Website:
https://theonlyonepod.com
Erica Mandy’s podcast THE NEWSWORTHY has millions of downloads and is keeping people informed on what’s going on in the world in a fast, fair and fun way. Her daily podcast has sold out of mid-roll ads for the year! In this episode, She opens up about how she did it, she shares the bumps in her podcasting journey and how she’s “pivoted” her strategy through COVID-19.
Learn more at thenewsworthy.com
Learn more about Christine at christine-odonnell.com
Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube.
What we learn:
5:12 What is SEO and what does that mean for podcasters?
13:40: Transcribing podcasts for each episode
14:47 Untapped opportunity digging into your analytics
26:18 Relatable and attainable testimonials
29:12 How Spencer got a $3,000 bike for free because of his podcast
33:01 Name dropping and how download numbers aren’t everything
35:16 When an interview turns into a networking opportunity
35:43 It’s not about how many know you but who you know to interview. Turn your podcast into a business
37:21 Mistakes that podcasters make with SEO: Missing out on Transcriptions
40:13 Optimizing your RSS Feed with titles
44:36 Spencer talks about the SEO tools he utilizes
48:40 Another mistake podcasters are making? Not leveraging YouTube
Helpful Links:
Otter AI Transcription Service: https://otter.ai/login
Descript AI Transcription Service: https://www.descript.com/
Paid SEO Tools:
Moz Keyword Explorer: https://moz.com/explorer
Ahrefs Content Gap Tool: https://ahrefs.com/content-gap
SEMrush: https://www.semrush.com/
Free Tools:
Google Trends: https://trends.google.com/trends/?geo=US
Answer the Public: https://answerthepublic.com/
Asked: https://asked.com/
Also Asked: https://alsoasked.com/
Want to connect with Stephan Spencer?
Stephan Spencer’s Website: https://www.stephanspencer.com/
Marketing Speak Podcast/Website: https://www.marketingspeak.com/
Get Yourself Optimized Podcast/Website: https://www.getyourselfoptimized.com/author/stephan-spencer/
Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT.
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
Credits:
Production: Bright Sighted
Host: Christine O'Donnell
Guest: Stephan Spencer
Editor: Laura Veloso
Assistant Producer: Heather Chiles
Arielle Nissenblatt, Founder of Earbuds Podcast Collective, Podcaster, and Marketer walks us through how to get your podcast featured on listening Apps. She shares how she’s already got sponsors for her new podcast without proof of listenership and walks us through a day in her life.
CLICK → Get A Shout Out!
TAKEAWAYS:
-
What makes a good podcast: Insights from a super listener
- Content varies season by season
- Orient your listener
- Authenticity and transparency
-
How Arielle’s Idea For A Podcast Collective Came To Be
- Why you shouldn’t go overboard with self-promotion on social media
- How to reach out to podcast app platforms to get your podcast featured
- How to overcome that feeling of being “intimidated” to reach out to others
- Creative ways to turn “Press Releases” in your inbox into sponsorship opportunities
- Arielle’s workflow to accomplish her newsletter and podcasting responsibilities
Christine's Website: https://christine-odonnell.com/
Are you “embracing risk to change the world?” Many podcasters are. Becoming A Dangerous Woman Author Pat Mitchell joins Christine for this week’s episode of Podcast Coaching. Mitchell is the Editorial Director of TEDWomen and the chair of the Sundance Institute Board. In this week’s episode, we talk about her experience with power in the media. The importance of understanding your finances and pushing the boundaries of societal normals and expectations to achieve our full potential.
LaunchPod Media co-founders John Dinkel and Dee Kei Waddell help businesses fulfill their marketing goals through podcasts. Their podcasts have been featured by Apple Podcast 15 times and they have top shows in 13 countries. In this episode, they share how they successfully "game" their podcast analytics to grow their productions, so you can too.
Places Podcasters Should Engage With Their Audience Online:
-
- Groups
- Live Streams
- Live Stream (stories)
- Discord
- Quora
- Twitch Live Streams
Time Codes Worth Mentioning:
00:00:02:22 - How these cofounders met.
00:00:02:40 - “I started a podcast to piss off one of my professors and the rest is kind of history.” - John Dinkle
00:00:05:41 - My listenership is low, my market is small, but I have a very large portion of the market share. So, that means the people who are interested in my podcast are engaging; [Bringing in money and fan mail.]
00:00:06:10 - The 2 big misconceptions in podcasting.
00:00:07:37 - “If you have 50 peeps in your email list, that doesn't mean very much, but 50 listeners in a podcasting sense, podcast listeners are much more dedicated than an email reader." DeeKei Waddell
00:00:07:49 - Conversion rate is 64%. IN other words, 64 percent of podcast listeners purchase something recommended by the host every 3 months. That kind of power does not happen in any other medium.
00:00:08:29 - "I just have a few hundred downloads. And, that's all it took for Spotify and Apple to recognize how I'm doing." -DeeKei Waddell
00:00:11:18 - You can be an expert at things, but still be learning through your podcasting process.
00:00:12:42 - "As someone who has received a ton of hate mail. As you may imagine, being in the TV industry a lot of people have opinions about how you look, how you sound, what you say if you put a typo out there in an article, there's a lot of opinions that have come my way over time."
"For every person who doesn't like what you're doing, for every person who's hating on you or sends you a mean message. There are probably 10 people who are so grateful...maybe even more.. maybe, even more, there are probably 100 people who love you and that one person who's like raaaah. And, they are the ones who write that email."
"If you’re going to podcast, if you're going to step in front of a microphone, you are now opening yourself up to criticism. Someone is going to say something, you are going to get hate mail, just prepare for it and think, every time you get 1 of those messages, there are 100 people that are so grateful that you delivered your message."
- Christine O’Donnell
00:00:14:48 - "What if Instagram is not working, where else do I go to promote my podcast?
00:00:22:10 - Speak Pipe --> Word Press Application where people can call in and leave you messages you can add to your podcast
00:00:22:54 - Use the same email in your RSS feed for all of the emails you use for your podcast!
00:00:24:19 - 42 listeners for the first 3 months of your show -- the average download rate.
00:00:25:41 - Resource for SEO growth with Keywords: AnswerThePublic.com
Google is now tracking the automatic transcript, then you have a very good chance of having your podcast rank at the top of Google.
Companies will pay $60,000 for a SERP (Search Engine Results Pages) at the top of Google, You can go above the, by making a YouTube video and having the transcript there...then you can usually beat out advertisements at $16 a click.
00:00:23:37 - Track Your Podcast: Chartable, Podtrac
Connect with Launch Pod Media's John Dinkle and DeeKei Waddell
- LaunchPod Media - Website
- John Dinkel - Manga Sensei Podcast
- Dee Kei Waddell: Mixing Music Podcast
LaunchPod Media co-founders John John Dinkel and Dee Kei Waddell help businesses fulfill their marketing goals through podcasts. Their podcasts have been featured by Apple Podcast 15 times and they have top shows in 13 countries. In this episode, they share how they successfully "game" their podcast analytics to grow their productions, so you can too.
Places Podcasters Should Engage With Their Audience Online:
-
- Groups
- Live Streams
- Live Stream (stories)
- Discord
- Quora
- Twitch Live Streams
Time Codes Worth Mentioning:
00:00:02:22 - How these cofounders met.
00:00:02:40 - “I started a podcast to piss off one of my professors and the rest is kind of history.” - John Dinkle
00:00:05:41 - My listenership is low, my market is small, but I have a very large portion of the market share. So, that means the people who are interested in my podcast are engaging; [Bringing in money and fan mail.]
00:00:06:10 - The 2 big misconceptions in podcasting.
00:00:07:37 - “If you have 50 peeps in your email list, that doesn't mean very much, but 50 listeners in a podcasting sense, podcast listeners are much more dedicated than an email reader." DeeKei Waddell
00:00:07:49 - Conversion rate is 64%. IN other words, 64 percent of podcast listeners purchase something recommended by the host every 3 months. That kind of power does not happen in any other medium.
00:00:08:29 - "I just have a few hundred downloads. And, that's all it took for Spotify and Apple to recognize how I'm doing." -DeeKei Waddell
00:00:11:18 - You can be an expert at things, but still be learning through your podcasting process.
00:00:12:42 - "As someone who has received a ton of hate mail. As you may imagine, being in the TV industry a lot of people have opinions about how you look, how you sound, what you say if you put a typo out there in an article, there's a lot of opinions that have come my way over time."
"For every person who doesn't like what you're doing, for every person who's hating on you or sends you a mean message. There are probably 10 people who are so grateful...maybe even more.. maybe, even more, there are probably 100 people who love you and that one person who's like raaaah. And, they are the ones who write that email."
"If you’re going to podcast, if you're going to step in front of a microphone, you are now opening yourself up to criticism. Someone is going to say something, you are going to get hate mail, just prepare for it and think, every time you get 1 of those messages, there are 100 people that are so grateful that you delivered your message."
- Christine O’Donnell
00:00:14:48 - "What if Instagram is not working, where else do I go to promote my podcast?
00:00:22:10 - Speak Pipe --> Word Press Application where people can call in and leave you messages you can add to your podcast
00:00:22:54 - Use the same email in your RSS feed for all of the emails you use for your podcast!
00:00:24:19 - 42 listeners for the first 3 months of your show -- the average download rate.
00:00:25:41 - Resource for SEO growth with Keywords: AnswerThePublic.com
Google is now tracking the automatic transcript, then you have a very good chance of having your podcast rank at the top of Google.
Companies will pay $60,000 for a SERP (Search Engine Results Pages) at the top of Google, You can go above the, by making a YouTube video and having the transcript there...then you can usually beat out advertisements at $16 a click.
00:00:23:37 - Track Your Podcast: Chartable, Podtrac
Connect with Launch Pod Media's John Dinkle and DeeKei Waddell
- LaunchPod Media - Website
- John Dinkle - Manga Sensei Podcast
- DeeKei Waddle: Mixing Music Podcast
Lexie Smith, PR Expert and Founder of The PR Bar – a coaching service which specializes in helping motivated entrepreneurs exponentially expand their impact, influence, and revenue through PR.
FREE PR Tools:
- https://www.helpareporter.com/
- https://podcastguests.com/
- https://pitchrate.com/wphome/
Lexie’s Website: https://theprbarinc.com/
Christine’s Website: https://christine-odonnell.com/
This week’s REPLAY episode features Carl Houde. Carl is the founder of Affogado Media, a company that offers editing and engineering services for podcasters. Within his business, Carl relies upon his technical skills in order to work on podcasts during their post-production stages so that his clients have content that is professional and worthy of publication. Tune in to learn about how Carl's editing and engineering background helped him find his place in the podcasting field.
What We Learn:
2:20: Carl’s Business: The Podcast Engineer
3:40: Carl’s Own Podcast: DIY Podcasting
6:05: Struggles of Being a Podcast Business Owner
8:30: Is The Podcasting World Oversaturated?
12:40: Tips on How to make one’s podcast sound good
17:05/20:35: Investing in an editor to join your team v. Editing your Podcasts Yourself
17:45 Editing Software Options
24:50: Incorporating Music into One’s Podcast
26:55 Difference between Podcast Editing and Podcast Engineering
28:05 Using Effects and How A Studio Work
Helpful Links:
Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT.
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
Want to connect with Carl Houde?
Instagram: https://www.instagram.com/thepodcastengr/
Website:https://www.thepodcastengineer.com/
Carl's Podcast: https://www.thepodcastengineer.com/diy-podcasting
Credits:
Production: Bright Sighted
Host: Christine O'Donnell
Guest: Carl Houde
Assistant Producer and Editor: Matthew Feiler
Make your podcast production easier by recording live-to-tape. In this episode, you'll learn from podcast host and District Bliss founder Sara Alepin on why live-to-tape cuts down on production time, saves you money and connects you even more with your listeners. Learn how to spend less time in production even if interruptions happen. Did you enjoy this episode? Hear Sara speak more on recording live-to-tape at Podcast Movement 2021 on August 6th.
Watch Christine's Good Day LA Live Shot: https://youtu.be/B-T_BhqrVqA
Connect with Christine:
Website: www.christine-odonnell.com
Instagram: @TheChristineOD
Connect with Sara:
Website: https://districtbliss.com/
Instagram: @Sarawithoutanh
Make your podcast production easier by recording live-to-tape. In this episode, you'll learn from podcast host and District Bliss founder Sara Alepin on why live-to-tape cuts down on production time, saves you money and connects you even more with your listeners. Learn how to spend less time in production even if interruptions happen. Did you enjoy this episode? Hear Sara speak more on recording live-to-tape at Podcast Movement 2021 on August 6th.
Watch Christine's Good Day LA Live Shot: https://youtu.be/B-T_BhqrVqA
Connect with Christine:
Website: www.christine-odonnell.com
Instagram: @TheChristineOD
Connect with Sara:
Website: https://districtbliss.com/
Instagram: @Sarawithoutanh
Make your podcast production easier by recording live-to-tape. In this episode, you'll learn from podcast host and District Bliss founder Sara Alepin on why live-to-tape cuts down on production time, saves you money and connects you even more with your listeners. Learn how to spend less time in production even if interruptions happen. Did you enjoy this episode? Hear Sara speak more on recording live-to-tape at Podcast Movement 2021 on August 6th.
Watch Christine's Good Day LA Live Shot: https://youtu.be/B-T_BhqrVqA
Connect with Christine:
Website: www.christine-odonnell.com
Instagram: @TheChristineOD
Connect with Sara:
Website: https://districtbliss.com/
Instagram: @Sarawithoutanh
Make your podcast production easier by recording live-to-tape. In this episode, you'll learn from podcast host and District Bliss founder Sara Alepin on why live-to-tape cuts down on production time, saves you money and connects you even more with your listeners. Learn how to spend less time in production even if interruptions happen. Did you enjoy this episode? Hear Sara speak more on recording live-to-tape at Podcast Movement 2021 on August 6th.
Watch Christine's Good Day LA Live Shot: https://youtu.be/B-T_BhqrVqA
Connect with Christine:
Website: www.christine-odonnell.com
Instagram: @TheChristineOD
Connect with Sara:
Website: https://districtbliss.com/
Instagram: @Sarawithoutanh
Make your podcast production easier by recording live-to-tape. In this episode, you'll learn from podcast host and District Bliss founder Sara Alepin on why live-to-tape cuts down on production time, saves you money and connects you even more with your listeners. Learn how to spend less time in production even if interruptions happen. Did you enjoy this episode? Hear Sara speak more on recording live-to-tape at Podcast Movement 2021 on August 6th.
Watch Christine's Good Day LA Live Shot: https://youtu.be/B-T_BhqrVqA
Connect with Christine:
Website: www.christine-odonnell.com
Instagram: @TheChristineOD
Connect with Sara:
Website: https://districtbliss.com/
Instagram: @Sarawithoutanh
Make your podcast production easier by recording live-to-tape. In this episode, you'll learn from podcast host and District Bliss founder Sara Alepin on why live-to-tape cuts down on production time, saves you money and connects you even more with your listeners. Learn how to spend less time in production even if interruptions happen. Did you enjoy this episode? Hear Sara speak more on recording live-to-tape at Podcast Movement 2021 on August 6th.
Watch Christine's Good Day LA Live Shot: https://youtu.be/B-T_BhqrVqA
Connect with Christine:
Website: www.christine-odonnell.com
Instagram: @TheChristineOD
Connect with Sara:
Website: https://districtbliss.com/
Instagram: @Sarawithoutanh
Want to level up your networking skills at Podcast Movement 2021? Master connector Sara Alepin provides insider tips so you get the most value out of all your networking opportunities. Sara is such a pro connector, she turned it into a business when she found the District Bliss community. In this episode, learn how to pick the right workshops for you, connect with your favorite speakers, and more on this weeks coaching episode.
What We Learn:
0:52 Introduction to the BIGGEST podcast conference in the world
2:00 Meet master connector and District Bliss Founder, Sara Alepin
6:24 Safety precautions you can expect at Podcast Movement 2021
12:20 Get the most value from Podcast Movement and ANY conference with these tips
16:17 DO this NOT that: a guide to choosing the right workshops for you
19:42 Networking tips to stay connected
23:27 How to get organic growth for your show
27:10 Meeting vs. Connecting: how to break through the noise to standout and connect with your favorite speakers
35:45 Sara's speaking at Podcast Movement 2021: a sneak peak on recording live to tap to cut down production time, save a TON of money, and show up authentically
52:26 All about tangents and a SPOILER ALERT from The Wedding Dish Podcast on Christine's engagement story
55:30 How to approach Sara and other speakers if you're attending Podcast Movement in person
Resources and Links Mentioned:
District Bliss - https://districtbliss.com/
The Wedding Dish Podcast - @theweddingdishpodcast
The Laughing with Gingers podcast - @laughingwithgingers
Connect with Christine:
Podcasting is hard enough—get support. Whether you're looking for a community of podcasters to vent to or need a helping hand to guide you along your podcast journey, Podcasting Coaching with Christine is here for you. As an Emmy nominated Journalist and Podcast Coach, her mission is to help people make an impact with their voice. Go to https://christine-odonnell.com/ for more podcasting resources.
Website: https://christine-odonnell.com/
Personal Instagram: https://www.instagram.com/thechristineod/
Bright Sighted Pros Instagram: https://www.instagram.com/brightsightedpros/
Is public speaking one of your biggest fears? Don't sweat it. In this episode, you'll learn public speaking techniques from award winning Keynote Speaker and National Best-Selling Author Erik “Mr. Awesome” Swanson. Swanson shares how to gain confidence on the stage, script writing secrets, and public speaking tips to prevent the jitters, so you too can be AWESOME at public speaking.
What We Learn:
4:33 How Swanson got the name "Mr. Awesome"
6:50 Perform for yourself instead of others: embrace your authentic self
14:47 Business during the pandemic
17:34 Public speaking is constant self improvement
19:00 Christine's most embarrassing on camera speaking moment
24:46 Powerful speaking tips that will save your speech
37:17 Bullet points vs. sentences: which script is the one for you?
38:30 The SECRET to bullet points
42:26 Discussing Amanda Gorman's eloquent delivery of her poem 'The Hill We Climb' at President Joe Biden's inauguration
45:09 Choosing confidence over fear: how to shift your mindset to be the speaker you want to be
54:30 Swanson talks about his speaking fee and setting your own rate
59:40 A story on the power of coaching, experts, and community—sometimes we just need people in our corner
Resources and Links Mentioned:
Connect with Erik "Mr. Awesome" Swanson on Instagram - https://instagram.com/habitudewarrior?utm_medium=copy_link
Global Speakers Mastermind - decidetobeawesome.com
Check your speech with Ummo - https://ummoapp.herokuapp.com/
Connect with Christine:
Podcasting is hard enough—get support. Whether you're looking for a community of podcasters to vent to or need a helping hand to guide you along your podcast journey, Podcasting Coaching with Christine is here for you. As an Emmy nominated Journalist and Podcast Coach, her mission is to help people make an impact with their voice. Go to https://christine-odonnell.com/ for more podcasting resources.
Website: https://christine-odonnell.com/
Personal Instagram: https://www.instagram.com/thechristineod/
Bright Sighted Pros Instagram: https://www.instagram.com/brightsightedpros/
Is public speaking one of your biggest fears? Don't sweat it. In this episode, you'll learn public speaking techniques from award winning Keynote Speaker and National Best-Selling Author Erik “Mr. Awesome” Swanson. Swanson shares how to gain confidence on the stage, script writing secrets, and public speaking tips to prevent the jitters, so you too can be AWESOME at public speaking.
What We Learn:
4:33 How Swanson got the name "Mr. Awesome"
6:50 Perform for yourself instead of others: embrace your authentic self
14:47 Business during the pandemic
17:34 Public speaking is constant self improvement
19:00 Christine's most embarrassing on camera speaking moment
24:46 Powerful speaking tips that will save your speech
37:17 Bullet points vs. sentences: which script is the one for you?
38:30 The SECRET to bullet points
42:26 Discussing Amanda Gorman's eloquent delivery of her poem 'The Hill We Climb' at President Joe Biden's inauguration
45:09 Choosing confidence over fear: how to shift your mindset to be the speaker you want to be
54:30 Swanson talks about his speaking fee and setting your own rate
59:40 A story on the power of coaching, experts, and community—sometimes we just need people in our corner
Resources and Links Mentioned:
Connect with Erik "Mr. Awesome" Swanson on Instagram - https://instagram.com/habitudewarrior?utm_medium=copy_link
Global Speakers Mastermind - decidetobeawesome.com
Check your speech with Ummo - https://ummoapp.herokuapp.com/
Connect with Christine:
Podcasting is hard enough—get support. Whether you're looking for a community of podcasters to vent to or need a helping hand to guide you along your podcast journey, Podcasting Coaching with Christine is here for you. As an Emmy nominated Journalist and Podcast Coach, her mission is to help people make an impact with their voice. Go to https://christine-odonnell.com/ for more podcasting resources.
Website: https://christine-odonnell.com/
Personal Instagram: https://www.instagram.com/thechristineod/
Bright Sighted Pros Instagram: https://www.instagram.com/brightsightedpros/
Are you overwhelmed trying to figure out your marketing strategy? In this episode of Podcast Coaching with Christine, marketing expert and CEO of Sprout creative Kristina Kury shares how to get started creating your own marketing strategy. She breaks down four key marketing funnels, provides helpful tips for repurposing content, and shares the importance of identifying your USP. Kury is also a co-host of the Laughing with Gingers Podcast, a show with two feisty redhead sharing crazy stories, playing games, and have a lot of LOUD laughs.
What We Learn:
5:00 What it's like giving birth during a pandemic
6:50 Where and how to begin your marketing strategy
10:03 Podcasting & social media
12:24 Seasons vs. an on-going show—which one should you choose?
15:40 Repurposing content is KEY in marketing
18:46 What to can do during your shows downtime
20:05 Kristina breaks down 4 major marketing funnels
24:00 Worried your show is too small for a marketing strategy?
24:40 Find the USP people will pay for
40:10 An inside look into the systems the Laughing with Gingers podcast use
46:30 Make audiograms and keep it simple
49:43 How many places should your podcast be online?Resources and Links Mentioned:
Find Kristina on Instagram - @kristinakury
The Laughing with Gingers podcast - @laughingwithgingers
Connect with Christine:
Podcasting is hard enough—get support. Whether you're looking for a community of podcasters to vent to or need a helping hand to guide you along your podcast journey, Podcasting Coaching with Christine is here for you. As an Emmy nominated Journalist and Podcast Coach, her mission is to help people make an impact with their voice. Go to https://christine-odonnell.com/ for more podcasting resources.
Website: https://christine-odonnell.com/
Personal Instagram: https://www.instagram.com/thechristineod/
Bright Sighted Pros Instagram: https://www.instagram.com/brightsightedpros/
Are you overwhelmed trying to figure out your marketing strategy? In this episode of Podcast Coaching with Christine, marketing expert and CEO of Sprout creative Kristina Kury shares how to get started creating your own marketing strategy. She breaks down four key marketing funnels, provides helpful tips for repurposing content, and shares the importance of identifying your USP. Kury is also a co-host of the Laughing with Gingers Podcast, a show with two feisty redhead sharing crazy stories, playing games, and have a lot of LOUD laughs.
What We Learn:
5:00 What it's like giving birth during a pandemic
6:50 Where and how to begin your marketing strategy
10:03 Podcasting & social media
12:24 Seasons vs. an on-going show—which one should you choose?
15:40 Repurposing content is KEY in marketing
18:46 What to can do during your shows downtime
20:05 Kristina breaks down 4 major marketing funnels
24:00 Worried your show is too small for a marketing strategy?
24:40 Find the USP people will pay for
40:10 An inside look into the systems the Laughing with Gingers podcast use
46:30 Make audiograms and keep it simple
49:43 How many places should your podcast be online?Resources and Links Mentioned:
Find Kristina on Instagram - @kristinakury
The Laughing with Gingers podcast - @laughingwithgingers
Connect with Christine:
Podcasting is hard enough—get support. Whether you're looking for a community of podcasters to vent to or need a helping hand to guide you along your podcast journey, Podcasting Coaching with Christine is here for you. As an Emmy nominated Journalist and Podcast Coach, her mission is to help people make an impact with their voice. Go to https://christine-odonnell.com/ for more podcasting resources.
Website: https://christine-odonnell.com/
Personal Instagram: https://www.instagram.com/thechristineod/
Bright Sighted Pros Instagram: https://www.instagram.com/brightsightedpros/
Consistency is key to growing your podcast. In this episode, Podcast Coach Christine O'Donnell shares 5 tips to keeping a consistent publishing schedule in spite of unexpected life events or news events that may take your show off course. She shares how she stays consistent with her show, what her clients do and how you can too.
Connect with Christine:
Email: podcastcoachchristine@gmail.com
Instagram: www.instagram.com/thechristineod
website: www.christine-odonnell.com
Are you "embracing risk to change the world?" Many podcasters are. Becoming A Dangerous Woman Author Pat Mitchell joins Christine for this week's episode of Podcast Coaching. Mitchell is the Editorial Director of TEDWomen and the chair of the Sundance Institute Board. In this week's episode we talk about her experience with power in the media. The importance of understanding your finances and pushing the boundaries of societal normals and expectations to achieve our full potential.
Collier Landry is a Los Angeles based cinematographer, filmmaker and Keynote speaker. He’s most well-known for testifying against his father Dr. Boyle for the murder of his mother when he was just eleven years old. In this episode, Collier and host Christine O’Donnell talk about his film: A Murder in Mansfield, why people smile when they're coping with trauma and how podcasting can help people use their voice to help them in their healing journey.
Collier Landry is a Los Angeles based cinematographer, filmmaker and Keynote speaker. He’s most well-known for testifying against his father Dr. Boyle for the murder of his mother when he was just eleven years old. In this episode, Collier and host Christine O’Donnell talk about his film: A Murder in Mansfield, why people smile when they're coping with trauma and how podcasting can help people use their voice to help them in their healing journey.
Join Christine O’Donnell with Krista Walsh as they chat about making a few minor tweaks on titles and descriptions to double the number of downloads using Search Engine Optimization (SEO). Krista is a copywriter and SEO expert, and she sheds some light on how to effectively use SEO for podcasts to rank up in search results and get more audience reach. Here’s a breakdown of what to expect in this episode:
- Keyword research to rank up in Google
- Getting to the top search results using SEO
- SEO strategies for various platforms
- Where to start in keyword research
- Rule of thumb in using a specific keyword
- Proven and tested SEO tricks for effective rank up
- And so much more!
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About Krista Walsh:
When Krista Walsh taught English in Madrid, she discovered (probably over a glass of fantastic and remarkably inexpensive wine) how she could put her writing to work for people she believed in. As a copywriter, Krista gets to transform others’ brilliant ideas into a narrative that connects in a real way with their audience.
Krista has written for businesses ranging from e-commerce fashion companies to freelance graphic designers to life coaches—any project born from a deep-seated passion or creative impulse.
When she is not writing, she volunteers to walk the big ole’ dogs at the Dog Cafe LA, run a book club & creative writing group, and read cozy mysteries.
Though Krista is currently based in Los Angeles, California, her clients are from all over the world.
~
You can find Krista Walsh on . . .
Website: https://kristawalshcopywriter.com/
~
Connect with Christine!
Website: http://www.christine-odonnell.com/
Personal Instagram: https://www.instagram.com/thechristineod/
Bright Sighted Pros Instagram: https://www.instagram.com/brightsightedpros/
Christian Williams is the founder and managing attorney of Bevel Law. She holds a bachelor’s degree from Yale University and a Juris Doctor from Harvard Law School. In this episode we talk about "Trademark Squatters," the difference between LLC and C Corps and whether you need one or not. We also talk about whether or not you need to file for a Trademark for your podcast brand and business.
Contact Christian bevellaw.com
Arzo Yusuf is the host of the Sexy Boss Babe podcast about female-centric topics. She uses her podcast to build a community of strong women going after what they want in life. Sexy Boss Babe is also a beauty brand with the social impact mission of helping foster youth & sex trafficking survivors. In this episode, we talk about Foster Care Awareness Month, How to podcast for a cause and what it takes to become a TEDx Speaker.
TV and Film Actress Michelle Simone Miller shares how she gets high profile guest interviews for her podcast using Linkedin. Michelle is the host of top ranking film podcast Mentors on the Mic. Each week she takes her audience into the careers of accomplished Mentors in Entertainment, focusing on how they started in the industry and how they moved up to where they are today.
Her guests include Emmy winning Producers. Emmy winning Casting Directors, Grammy winning Producers, Showrunners, Hollywood Managers, Agents, TV Directors, TV Writers, and more.
Connect with Michelle
on Instagram: @MentorsontheMic
Connect with Christine
on Instagram: @TheChristineOD
Learn more about the Bright Sighter Community
Heidi Kay Begay made $7,000 with corporate sponsorships in her podcast. In this week's episode of Podcast Coaching with Christine she shares how she was able to book 15 different corporate sponsorships for her show: Flute360 and how you can do the same.
Heidi will be doing a workshop with Christine on Wednesday, May 12th at 3pm PT. Join us for the training and to work with Heidi on your show here:
https://www.eventbrite.com/e/generate-income-with-corporate-sponsorships-in-your-podcast-tickets-153392468001
Use Promo Code: PodcastCoaching20 for 20% off
Angela Engel is a Book Publisher and Founder of The Collective Book Studio. She helps podcasters turn their passion into profit through published books. If you ever wanted to turn your podcast into a book, she shares what it takes to get a "best-seller" published.
- What materials do I need to have together before I approach a publisher?
- Does a publisher help to build the team: writers, editors, illustrators?
- How fleshed out do I need to have my book idea before approaching a publisher?
Links Mentioned:
https://www.instagram.com/dearwhitewomenpodcast/
https://thecollectivebook.studio/team2
https://www.amberallen.com/
https://thecollectivebook.studio/collectivejournal
https://www.amazon.com/Amy-Treadwell/e/B0064U7PKI%3Fref=dbs_a_mng_rwt_scns_share
https://www.chicagoreviewpress.com/
https://shewritespress.com/
Cancel culture seems to be a toxic trend in the US and beyond. Politics and religion often play huge roles. Inevitably, we may feel drawn to give our opinions on various political and/or religious issues. Or, we may want to shy away from sharing. But should you? In this episode, TV news journalist and political junkie Steve Kuzj gives us his take on the benefits and the hazards of sharing political views.
Time Codes:
5:37 Local news reporters and anchors are often told NOT to get political
“As a television news reporter, I’ve spent more than a decade told, ‘do not go there. Do not say this. Stick to this angle, and stay neutral.’ I know that might shock a lot of people, that news reporters are supposed to be unbiased and neutral, but that is actually true. “
12:17 There is a risk when getting political; the last thing you want to do is offend people
“The last thing you want to do is offend your advertisers, the people who could be potentially paying your bills.”
“Or your audiences…”
“Or especially audiences, because if you lose your audiences, you’re gonna lose those advertisers.”
12:33 Be authentic above all else
“I do think with podcasting pacifically, authenticity has been so important. So not speaking up about something you believe it could also hurt you. So, there is kind of this weird Catch-22 where it’s like, do I or do I not share what my political beliefs are? And if I share, am I going to be canceled?”
17:45 Talking politics is risky when you don’t know how people will react
“I just feel that this can be really… “
“Touchy. Especially with family. There is a reason why people tell you not to talk politics with family. And I guess it’s probably a big reason you may not want to talk politics at your job, or especially on your podcast, with supporters who you might not know which way you lean or how they will feel... just like you may not know how your uncle feels about a certain thing.”
18:44 Does politics or religion fit your brand?
“Is talking politics or religion or another potentially, maybe not offensive, but offensive topics, is that your brand? Will that help your brand? You have to ask yourself, how is this going to help me in the long run? Could this be misinterpreted?”
26:09 Sometimes there is a demand from your audience to hear your political opinion
“In the run-up to the presidential election, there was actually a lot of demand from, not just from companies, but from fans and supporters of various influencers and social media stars, for them to speak out about their political beliefs. I think the ones were being called out the most already had a strong following of supporters who were already Trump supporters or Biden supporters, and I think their audiences really wanted to know, ‘hey, we look to you every day for fun and entertainment but with something so important like a presidential election, now more than ever, we want to know where do you stand on this issue? Which candidate do you support? Are you this person who we really feel like we can connect with?’ We feel like we know you. We need to know this about you.“
27:07 Expect some backlash with any opinion
“I think you really need to know who your audience is, and if you are going to tell people, ‘I voted this way, or I think you should go this way.’ On anything, you need to know where your audience stands so you’re not in for a big shock when all of a sudden you tell people whatever belief you have, and all of a sudden your comments are just horrible. Just vile people trashing you about one thing or another. And even if people do support you, either way, you’re probably going to get some backlash from people who don’t see eye to eye with you. “
27:51 Don’t be hypocritical
“Companies, or let’s say Podcasters, who claim to stay true to a set of internally held values, and those values perpetuate their image, and that’s what links them to their audience and consumers if they do not share their political beliefs, or their opinion, then they are going to be called hypocritical.”
28:19 You’re never going to make everyone happy
“If you’re going to be putting yourself out there in front of a microphone or camera, you open yourself up to backlash matter what. You were never going to make everyone happy.”
28:42 What have you built your brand around
“My personal opinion is authenticity is super important. So if you have built a brand around your value and your value is super liberal, or that’s what you’ve built your identity on, or if it’s not, then you don’t have to share it. There are pros and cons. “
29:08 - “You have to be OK with losing followers. You have to be OK with having less sales. If you are your own business or your own podcast with advertisers, you just have to be aware that, “hey if I share my beliefs, people are going to leave. People are going to hate me. People are going to say mean things.”
29:31 - “You might have some people who embrace it even more and share you with their friends that have similar beliefs as them. So the followers you lose you could make up for any games. Again, it’s all very tricky. So before you start spouting off opinions that might not be related to your brand, know your audience.”
30:40 - “I think the most important thing is, if you really want to have a show where you feel free to unleash your opinion about whatever whenever, especially if that’s politics or religion or any of the above, I start that podcast.”
31:58 - "If you feel that inside you need to take a stand and say, “this is who I voted for and this is why” because it personally fuels you, you have to be OK with losing followers. You have to be OK with possibly losing sales. With making people angry. And if you can still sleep at night because you know you stuck true to who you are and what you believe and the very core of you, gosh, I am all for that. I lean into that.”
38:20 - “You say you support one thing, and all of these negative connotations with that one thing come flooding in based on the heated rhetoric that we had building up in this country for years.”
39:14 - “If you are going to put your opinions out there, be open to the fact that people are not going to agree with you. It’s not going to happen. I know that 100% we were going to feel that you were going to feel that you were right on some things, like I feel that I am right on some things, like Christine feels that she is right on some things, but go into it with an understanding that you are not going to see eye to eye with other people, or even your followers sometimes if you’re going to get opinionated or political and don’t be shocked if it happens.”
Melissa Guller, is a course creator, podcast coach and host of Wit and Wire. She is also the Head of Marketing Engagement at Teachable. In this episode we talk about 2021 podcasting projections, how to overcome rookie mistakes and how to stay focused on your own strategy when “shiny new digital and social media tools” seem to be popping up everywhere. Melissa is big on analytics and has a unique take on strategies to succeed in the ever-changing podcasting landscape.
What we learn:
2:11 Why we’re feeling optimistic about podcasting in 2021
3:19 The difference between being a teacher and a podcast host
10:19 Why you don’t have to have a huge audience to crop it from your podcast
12:35 Rookie mistakes: what does your podcast make you an expert in?
12:59 Knowing who your ideal listener is
19:29 The pressure to do more than you possibly can, even when you don’t need to
23:09 Choosing between good advice and good advice
24:35 Getting distracted by the new developments in podcasting
37:11 Why you don’t have to have your podcast perfect the first time
Want to connect with Melissa Guller?
www.witandwire.com
IG @WitandWire https://www.instagram.com/witandwire/
Resources and Links Mentioned:
Media Hosting with Libsyn: Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. www.libsyn.com
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
Credits:
Production: Bright Sighted Podcasting
Host: Christine O'Donnell
Guest: Melissa Guller
Editor: Steve Kuzj
Román Jáquez is an award-winning filmmaker and course creator. On this week’s episode, we tap into the psychology behind audience engagement, how to overcome the fear of creating your own course (or podcast); and lastly, we share the different learning styles of adults and how to employ them in your course to engage your participants.
Interested in launching your own podcast? Have a friend who's been talking about it? Help them start with the support of a podcast coach. Learn more here
This week we spotlight the biggest takeaways from four of the most-downloaded episodes of Podcast Coaching with Christine. You’ll get industry expert advice from the Senior VP at Edison Research, Melissa Kiesche, and secrets to growth from VP of Podcaster Relations at Libsyn, Rob Walch. Next up, you’ll learn the legal issues every podcaster should know with Entertainment Lawyer at Twin Cities PBS, Maggie Armstrong. Last but not least, LaunchPodMedia co-founders, John Dinkel, and Dee Kei Waddell, teach us how to game podcasting analytics downloads to grow their productions, so you can too.
What we learn:
Episode 1: Rob Walch
1:47 Why you should start a podcast
“It could be someone who wants to promote their brand, someone who wants to create their brand”
There’s approximately 600 Million bloggers vs 600,000 podcasters: that’s a 1000:1 ratio. Room to grow.
10:57 Why media hosts are important and RSS Feeds
“Apple does not host any podcasts, they don't host a single media file. To get it in Apple Podcasts you have to first host your file elsewhere and have an RSS Feed”
Your “RSS Feed,” supplied by your media host, like Libsyn, is the treasure map of your content on the internet
Episode 2: Melissa Kiesche
17:55 Understand your audience
“If you are going to try to start a podcast you need to understand the audience you’re trying to reach:
19:19 Traditional podcast advertising
“People that are looking to grow their business through advertising. There’s a bunch of different ways to touch podcasting. The obvious way is through traditional advertising.”
Episode 5: Maggie Armstrong
14:12 How to protect your brand and when to talk to a business lawyer
“If you want to make sure your brand is as protected as possible, getting a federally registered trademark is the highest level of protection.”
42:22 Publicity rights and podcasting
Public figures have the right to control their own publicity..what their name is used for. If you have someone on your podcast that is a public figure it is advisable that you have a conversation, potentially in writing.
Episode 9 LaunchPodMedia
7:10 Bring value to the conversation
“The biggest mistake a lot of beginning podcasters make is that podcasting is contributing to a conversation and you need to bring value to the conversation that your audience wants to hear about.”
26:41 Importance of RSS Feed, keywords and SEO
“Not use the automatic RSS Feed, Google is tracking the automatic transcript generated by your show...then you can usually beat out advertisements at $16 a click.
Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT.
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
Credits:
Production: Bright Sighted
Host: Christine O'Donnell
Guest: Melissa Kiesche, Maggie Armstrong, Rob Walch, John Dinkel and Dee Kei Waddell
Editor: Laura Veloso
Assistant Producer: Heather Chiles
In this episode we learn how to ditch the comparison game, show up as your authentic self on Instagram and connect with your ideal client. It’s all about how you show up not how much content you produce or followers you have. Carolyn Stine, an Instagram Coach and Content Strategist, explains how to channel the right mindset for a successful business or podcast.
What we learn:
2:44 How to be authentic on Instagram
3:57 Have the right mindset to follow through with your strategy
5:39 Being niche to speak to your audience
7:50 Finding your ideal client
8:41 How to combat the comparison game: Less what more how
12:40 All about the journey
15:16 People connect with people
16:46 Finding your mission
18:45 How you show up
19:10 Have a diversity of mediums...with boundaries
23:33 Women showing up as themselves
27:24 Holding a masterclass as a way to share your personal style
28:46 How to host a masterclass for free
30:41 Give it your all, no matter the size of the audience
31:25 It’s not about the masses
36:41 On the imposter syndrome, self-doubt, relatability and mindset work
Want to connect with Carolyn Stine?
IG @carolynbstine https://www.instagram.com/carolynbstine/
Eventbrite: https://www.eventbrite.com/
Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT.
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
Credits:
Production: Bright Sighted
Host: Christine O'Donnell
Guest: Carolyn Stine
Editor: Laura Veloso
Assistant Producer: Heather Chiles
Jessica McKinley, a business and certified life coach and host of The What’s Happyning Podcast creates a safe space for discussion on the feelings behind starting a new podcast, when you want to give up, and how to channel negative thoughts into actions for positive growth. In this episode, we learn to give yourself permission to fail, how your circumstances do not equal your results and the benefits of separating facts from thoughts and emotions in your podcasting journey.
What we learn:
11:40 When there’s no right or wrong answer
13:55 Give yourself permission
16:24 From podcast listeners to international clients
17:08 Jessica McKinley’s podcast
18:10 Emotions in business
20:52 When podcasters want to quit
22:54 We’re creating our own stress
25:07 Our circumstances do not equal our results
27:52 Emotions aren't something that happened to you, they are something that happens when we choose a certain thought
30:01 Open conversations about women and making money
33:35 Thoughts are not true and separate facts from thoughts
38:06 Analyze the thought
38:17 Thoughts create feelings
42:34 Our brain is taking action to prove itself true
45:34 Step into awareness and write down the thought
Want to connect with Jessica McKinley?
Instagram: https://www.instagram.com/whatshappyningwjess/?igshid=1p5hqvyenzsdo
Podcast: https://podcasts.apple.com/gb/podcast/the-whats-happyning-podcast/id1499375904
Website: https://www.whatshappyning.com/
Friday Feels Email: https://mailchi.mp/7cf8198ae793/whatshappyningfridayfeelsemail
Jessica’s Links: https://campsite.bio/whatshappyningwjess
Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT.
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
Credits:
Production: Bright Sighted
Host: Christine O'Donnell
Guest: Jessica McKinley
Editor: Laura Veloso
Assistant Producer: Heather Chiles
Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube.
What we learn:
5:12 What is SEO and what does that mean for podcasters?
13:40: Transcribing podcasts for each episode
14:47 Untapped opportunity digging into your analytics
26:18 Relatable and attainable testimonials
29:12 How Spencer got a $3,000 bike for free because of his podcast
33:01 Name dropping and how download numbers aren’t everything
35:16 When an interview turns into a networking opportunity
35:43 It’s not about how many know you but who you know to interview. Turn your podcast into a business
37:21 Mistakes that podcasters make with SEO: Missing out on Transcriptions
40:13 Optimizing your RSS Feed with titles
44:36 Spencer talks about the SEO tools he utilizes
48:40 Another mistake podcasters are making? Not leveraging YouTube
Helpful Links:
Otter AI Transcription Service: https://otter.ai/login
Descript AI Transcription Service: https://www.descript.com/
Paid SEO Tools:
Moz Keyword Explorer: https://moz.com/explorer
Ahrefs Content Gap Tool: https://ahrefs.com/content-gap
SEMrush: https://www.semrush.com/
Free Tools:
Google Trends: https://trends.google.com/trends/?geo=US
Answer the Public: https://answerthepublic.com/
Asked: https://asked.com/
Also Asked: https://alsoasked.com/
Want to connect with Stephan Spencer?
Stephan Spencer’s Website: https://www.stephanspencer.com/
Marketing Speak Podcast/Website: https://www.marketingspeak.com/
Get Yourself Optimized Podcast/Website: https://www.getyourselfoptimized.com/author/stephan-spencer/
Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT.
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
Credits:
Production: Bright Sighted
Host: Christine O'Donnell
Guest: Stephan Spencer
Editor: Laura Veloso
Assistant Producer: Heather Chiles
Learn how to maximize your data to increase listener engagement, how to network effectively during online conferences, and how to "level up" your sound design, in this week's episode. Host Christine O'Donnell and guest co-host Heather Chiles, recap the world’s largest podcasting conference: Podcast Movement Virtual. For two weeks the biggest names in podcasting were involved in expert panels, networking events, and seminars.
What we learn:
1:34 How Podcast Movement turned an in-person conference into a virtual two-week production due to COVID-19
8:35 How to network at a conference remotely
“I had a few people message me and say I’d love to connect with you and network that way because it was almost like a DM saying this is what I do I would love if you would check out my podcast if you want to send me anything please feel free to as well.”
12:44 Why you should care about your podcast analytics and what to do with them.
20:25 Erica Mandy of The Newsworthy interviews Shark Tank’s Mark Cuban
24:43 Sound design and editing tips and copyright free music
29:15 Smart Passive Income's Pat Flynn marketing seminar and the importance of sharing your story on other podcasts
31:25 Pat Flynn’s advice: one: many, one: one, one: you and what that means for you and your podcast
Helpful Links:
Free Radio: www.freeradio.org
Composer - Kevin: www.incomptech.com
Stitcher: www.partners.stitcher.com
Podcast Movement: https://virtual.podcastmovement.com/
Swapcard: https://www.swapcard.com/
Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT.
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
Want to connect with Bright Sighted Media’s Intern Heather Chiles?
Palm Beach Atlantic University’s Digital Publication: www.thebeacontoday.com
LinkedIn: https://www.linkedin.com/in/heather-chiles/
Credits:
Production: Bright Sighted
Host and Editor: Christine O'Donnell
Guest and Assistant Producer: Heather Chiles
“How do I make money with my podcast?” If you’ve typed this question into Google, this is where you get answers Founder of True Native Media, a podcast representation agency that specializes in podcast advertising, Heather Osgood reveals how podcasters book advertisers. In this episode, Osgood reveals tips to increase your downloads and other ways (besides advertisements) podcasters are turning a profit.
What We Learn:
1:45: What a typical day looks like for Heather
3:00: Value of having Advertisements in Podcasts
5:00: Podcasters plugging products versus social media influencers doing so
7:00: Monetizing with smaller vs. larger advertisers
10:25: Standard amount of downloads that qualifies you to work with AD companies/Ensuring working with AD’s is a win-win situation
14:35: If you don’t have many downloads, there are other ways to monetize!
- Sell your own products
- Creating Live Events
- Patreon
- Affiliate Relationships/complementary products
19:50: Transitioning from no AD’s on your podcast to having AD’s/soliciting
23:00: How to perform a successful AD read on your podcast
26:10: How to increase your podcast downloads in order to reach the threshold where you can start to consider dabbling with AD’s
30:00: Selling AD’s through players or even through True Native Media
33:25: How do journalists do a host read AD read without actually endorsing a product?
35:55: Advice for a Podcaster who is currently struggling
Helpful Links:
Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT.
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
Want to connect with Heather Osgood?
Website: https://truenativemedia.com/
Heather’s Podcast: https://truenativemedia.com/podcast-advertising-playbook/
Credits:
Production: Bright Sighted
Host: Christine O'Donnell
Guest: Heather Osgood
Assistant Producer and Editor: Matthew Feiler
Cherie Rickard is the host of Real Girl Talk, she’s an Adversity Recovery Specialist and an author. In this episode she shares tips on how to book your DREAM interview guest. She shares an outreach template and the importances of knowing how valuable you are.
What We Learn:
4:50 Focusing on the people that are for, not against you
5:56 Facebook Live to Podcast? Real Girl Talk
11:12 How an Instagram story gets people to listen to your show.
11:47 Cherie Rickard names the handful of celebrities she’s had the chance to interview for Real Girl Talk
12:26 On the time she interviewed a former Pussycat Dolls member for her show
12:50 How to level up
13:27 It’s okay to be picky
26:17 Cherie Rickard starts with Instagram and lands the interview
26:45 Create a template email, reach out and find what they want to promote.
27:38 Flexibility is key
33:55: Know your value
Helpful Links:
Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT.
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
https://tunein.com/
Want to connect with Cherie Rickard?
Instagram: https://www.instagram.com/realgirltalkpodcast/
Website: https://www.cherierickard.com/
Podcast: https://realgirltalk.libsyn.com/
Credits:
Production: Bright Sighted
Host: Christine O'Donnell
Guest: Cherie Rickard
Editor: Laura Veloso
Assistant Producer: Heather Chiles
This week’s episode features Carl Houde. Carl is the founder of The Podcast Engineer, a company that offers editing and engineering services for podcasters. Within his business, Carl relies upon his technical skills in order to work on podcasts during their post-production stages so that his clients have content that is professional and worthy of publication. Tune in to learn about how Carl's editing and engineering background helped him find his place in the podcasting field. Additionally, Carl will provide advice regarding whether it makes sense to invest in an editor or if you should take the lead in editing podcasts yourself.
What We Learn:
2:20: Carl’s Business: The Podcast Engineer
3:40: Carl’s Own Podcast: DIY Podcasting
6:05: Struggles of Being a Podcast Business Owner
8:30: Is The Podcasting World Oversaturated?
12:40: Tips on How to make one’s podcast sound good
17:05/20:35: Investing in an editor to join your team v. Editing your Podcasts Yourself
17:45 Editing Software Options
24:50: Incorporating Music into One’s Podcast
26:55 Difference between Podcast Editing and Podcast Engineering
28:05 Using Effects and How A Studio Work
Helpful Links:
Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT.
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
Want to connect with Carl Houde?
Instagram: https://www.instagram.com/thepodcastengr/
Website:https://www.thepodcastengineer.com/
Carl's Podcast: https://www.thepodcastengineer.com/diy-podcasting
Credits:
Production: Bright Sighted
Host: Christine O'Donnell
Guest: Carl Houde
Assistant Producer and Editor: Matthew Feiler
Courtney Friel is a journalist, podcaster, author and now she has a movie in the works. This KTLA News Anchor and author of Tonight at 10: Kicking Booze and Breaking News “keeps it friel” in this episode of Podcast Coaching with Christine. In this episode, she shares the raw truth about what it takes to create a book proposal, how to balance a professional career with a very personal part of yourself and strategies to handle the fear of putting yourself out there. Check out her podcast: Keepin’ It Friel: Conversations on Recovery. And, find her book on Amazon.
What We Learn:
7:15 Courtney Friel talks about how she came out about her sobriety on social media
8:22 Courtney Friel talks about how Netflix’s Ozark, Zero Gravity Management wants to make her movie.
9:24 Getting a call on her 40th birthday that a movie is in the works based upon her book.
9:41 Now is the time, during quarantine, to work on yourself and passion projects.
12:57 Talks about the changes she’s faced with her podcast, Keepin’ it Friel: Conversations on Recovery, due to studio shutdowns amidst the pandemic.
20:09 Courtney keeps it Friel on the challenges of publishing a book and the possibility of getting scammed.
25:29 Courtney Friel talks about the painstaking process of trying to work with a publisher.
36:19 On addressing addiction recovery and her support from KTLA
39:33 Courtney Friel talks about her unwanted invitation to Donald Trump’s office.
42:56 Courtney Friel gives advice to people that feel afraid to speak up about their story.
CREDITS:
Production: Bright Sighted
Host: Christine O'Donnell
Assistant Producer: Heather Chiles
Editor: Laura Veloso
Anna Keenan is the host of the Self.Made.Sister podcast and the Regional Marketing and Philanthropic Manager at Kendra Scott. In this episode, Anna shares her launch story, her growth strategies, and her perspective on giving back, which is integrated into her work ethic. Anna emerged into podcasting after being one of Christine’s podcast coaching clients. In this episode Anna and Christine talk about working together, starting businesses and balancing "mom-life." Listen to the end for more on "Potty-Casting"
What We Learn:
2:30: Introducing Anna Keenan
6:00: How Anna ’gave birth’ to her Podcast
14:10: Achieving Success with her Podcast
15:50: Proudest Part of her Podcast
17:30: Biggest Struggles during her Podcast Journey
20:45 Marketing Strategies for Podcasting
24:00 Scheduling Time to Work on Her Podcast
32:20 Using Social Media Takeovers as Part of her Brand
34:15 Anna’s Professional Success using Pinterest
41:00 Anna Giving Back, All Inspired by her Work
49:00: The Importance of Data Review to Keep Track of one's Business
Helpful Links:
Connect with Anna Kennan: https://www.selfmadesister.com/about
Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT.
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
CREDITS:
Production: Bright Sighted
Host: Christine O'Donnell
Guest: Anna Kennan
Assistant Producer and Editor: Matthew Feiler
Camille Finan is a business builder, professional carpenter, and host of the Remodel Your Life Podcast. In this episode, Camille Finan gives us an inside look into the world of monetizing your podcast and marketing yourself to solve real-world pain points, strategize the way you direct your audience, and improve your business.
Want to learn more about all the things you can do to improve your business and make money in the trades? Listen to Camille Finan speak and teach on October 24th/25th at a free virtual summit, Build Your Craft, while getting the chance to win one of 2 $500 gift cards.
What We Learn:
13:22 - The difference between capturing your audience versus directing them towards something that solves a problem.
20:01 - Camille dives into the inspiration behind the Remodel Your Life podcast.
29:00 - Camille discovered a method of monetizing her podcast that worked best for her.
30:58 - Camille discusses her first viral sale: “How to use a spray gun for $27” and turned it into a $40,000 success.
40:23 - Camille breaks down the process of automation.
Helpful Links:
Email Marketing Platform: https://convertkit.com/
Course Creation: www.teachable.com
Timer application: https://www.deadlinefunnel.com/
Camille’s Podcast: https://remodelyourlifepodcast.com/
Camille’s Book: https://www.amazon.com/Kitchen-Love-Story-Cabinetmakers-Designing/dp/1940716535
CREDITS:
Host: Christine O'Donnell
Guest: Steve Kuzj
Assistant Producer: Heather Chiles
Editor: Laura Veloso
Steve Kuzj, A 3 Time Emmy-Award winning news reporter and professional voice over artist, shares what it takes to improve your voice for your podcast. He breaks down how to find the best place to record, techniques to improve the sound of your voice, and how to get rid of bad habits such as saying “like and “um.” Steve also talks about how to be your natural self while recording and why it’s important to review your performance.
What you'll learn:
3:10: Audio Quality of Your Podcast
5:00: Audio Peaking and Clipping
8:15 : The Best Space to Record Audio
9:45: Using Your Voice Professionally and Avoiding Bad Habits
13:30: How to Sound Natural on Your Podcast
15:30: Steve Answers Your Questions
17:35: Last Thoughts from Steve
Helpful Links:
Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT.
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
Want to connect with Steve Kuzj?
Twitter: https://twitter.com/SteveKuzj
Instagram: https://www.instagram.com/stevekuzj/
Website: http://www.stevekuzj.com/
CREDITS:
Production: Bright Sighted
Host: Christine O'Donnell
Guest: Steve Kuzj
Assistant Producer and Editor: Matthew Feiler
Podcasting industry leader and monetization specialist Doug Sandler shares what to do when life gets in the way of a “perfect” podcast recording, in this week's episode. Plus we go over the top 3 struggles of podcasters today: growth, becoming a leading influencer, and monetization.
Doug has more than 30 years of business experience as an entrepreneur and leader. his book, nice guys finish first is a #1 ranked Amazon best-seller. and he’s the host of The Nice Guys on Business podcast,
What you’ll learn:
1:00 – Podcast Saturation, Advice to New Podcasters, Making Money
7:47 – A week in the Life of Doug’s podcasting business
12:47 – Doug’s Podcasting Journey
21:23 – Most do most podcasters struggle with today?
22:40 – How to grow a community
30:53 – How to make people see you as an expert
42:43 – What to do when life gets in the way of a “perfect” podcast recording
Links from this episode:
Doug’s Free Gift: turnkeypodcast.com/toolkit
1 Month+ FREE Libsyn Media Hosting when you use the code: BRIGHT.
Bright Sighted Podcasting: https://brightsighted.com
Instagram: @TheChristineOD
Editing by: Laura Veloso
Laura Cathcart Robbins talks about her “big break” into the podcasting world. She shares how she “got published,” her secrets to pitching, how she handles rejection and how her first paid speaking gig. Laura is a writer, recovery thriver and survivor. She’s also the host of the popular podcast: The Only One In The Room! Which is a podcast for anyone who has ever felt alone in a room full of people. She shares vulnerable accounts from people who are eager to connect.
1:45: USPS, Elections, COVID-19 stresses; General check-In
“There is great inquiry right now, and the people who were, you know, either borderline or struggling in a normal year, are really having a difficult time right now.”
4:00: Christine gave birth to her new baby!!!!
“I had a kid in quarantine!”
4:45: How Laura started her podcast
“Across the board, all of these people identified with that feeling of what it feels like to be the only one in the room. And, so the idea of this podcast came out of that.”
12:45: Laura’s thought about the progress of her podcast’s success
- “Since he built that studio, our downloads had tripled because we started producing more content as well”
- “We’re not at the number of downloads that we’d like to see weekly to attract the caliber of advertisers that we would like to attract...but someone who launched a year a change ago, yeah, we’re rocking right now”
17:00: Monetizing in Podcasting
“And I was riveted by how many of them entered into podcasting with a step-by-step plan to make money by the end of the first year {...} which was exactly the opposite of the way that I entered into podcasting”
20:00: Booking speaker gigs
“If you’re fortunate enough to get a gig without pitching yourself, to just post, you know, as you can”
23:30: Public Speaking
“I pitch everything. Any time there’s an opportunity, I pitch myself for it.”
26:30: First time Laura has an article published
“Friday, I sent it to Jessica, Saturday I rewrote, Sunday I pitched it out, and Monday, it went live at HuffPost”
31:45: Struggles in Laura’s Podcasting Journey”
“The biggest demographic of people who listen to podcasts are white men, and mainly they listen to other white men and I find that to be, at slivers of time, discouraging”
33:50: Dream Guest and Podcast Networking
There are so many people I would love to interview."
35:30: Laura’s Tips for New Podcasters
“So the newsletter I think is important, the website is very important, the Facebook group”
LINKS:
Libsyn: Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting when you use the code: BRIGHT.
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
CREDITS:
Production: Bright Sighted
Host: Christine O'Donnell
Assistant Producer and Editor: Matthew Feiler
Laura’s Website:
https://theonlyonepod.com
Denise Aquino and Patricia Destine launched their podcast, Rowing in Color, in March. Shortly after, their downloads exploded.
Now they are sharing how they’re dealing with the newly found success, how their brand is sparking dialogue on the important issue of race in the rowing world, and they reveal the strategies they are using to collaborate with other communities to continue to grow their podcast and make a real impact on people’s lives.
Time Codes
2:00 - History of Rowing as mostly a White sport
“A lot of white folks within the sports are having this awakening [...] wait there is something missing here.”
10:00 - Downloads blowing up in their first week!
“I remember there were a few days I had to charge my phone 3 or 4 times that day cause I was corresponding with so many people at the same time.”
17:00 - Planning their podcast before officially launching it
“We threw around the idea for maybe a year [...] before putting it into action."
21:30 - Advice to people who want to get their voice heard via podcasting
“Don’t veer off course or change the way you set up your podcast because the conversation is not a trend."
28:00 - The struggles involved in being a podcaster
“They (the audience) cannot see your face, they cannot see your body language, they just hear your tone [...] and that quickly can just be a turn on or turn off for them listening.”
31:00 - Webinars and Community Aspect of podcasting
“We connect people who have felt alone within the sensitivity, within the sport of rowing where there are so many blind spots.”
“[We] give folks not just a voice but also a safe space and a sense of community.”
38:00 - The Learning Curve within Podcasting
“The biggest thing is that [...] this is not about me per se. This is about this person telling their story.”
44:00 - Advice/takeaways for podcasters
“Your audience will always be there as long as they sense this drive of (you know) this person really cares about this topic.”
LINKS:
Rowing In Color's FREE Resources: http://www.rowingincolor.com/christine/
Libsyn: Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting when you use the code: BRIGHT.
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
CREDITS:
Production: Bright Sighted
Host: Christine O'Donnell
Assistant Producer and Editor: Matthew Feiler
JJ Flizanes is an Empowerment Strategist, Podcast Coach, and the host of several podcasts including People’s Choice Awards nominee Spirit, Purpose & Energy.
In this episode, we dive into how to make your podcast your number one way to find new customers, the importance of REALLY getting to know your audience (customer) over time and how you should focus on making an impact in your audiences lives...before you even think about selling them a product.
TIME CODES/SHOW NOTES:
5:00: JJ’s story and getting into the podcast world and “Fit 2 Love”
“You don’t know by Movement Monday that I’m an expert in Biomechanics and Anatomy”
8:15: Beta Test Group (made up of friends and clients) where she made ‘a few audios’
“And to date, that is my number one lead generation and giveaway to get people into my ecosystem”
11:00: (Podcast as) “Your Zone of Genius”
“Because since it’s such an intimate medium, people are listening in their ears […] it becomes a relationship”
15:00-Confidence and Comfort being herself on the podcast
“I knew that I wanted to be me. I just had to find the value in what me meant.”
23:00- Positive/Negative reviews from listeners
“You’re unstoppable for the people who are right for you”
26:00 Archiving
“I needed to archive my information … Creating content that would be used over, and over, and over again”
29:30- Relying on information for her from her clients to create and build her podcast as a business
“I know make courses based on what they tell me they need”
35:00- Monetizing and strategy
“Sometimes it’s about finding the right message, finding the right brand, finding the right offers”
38:00- Podcast as a “product”
“You’re not standing at a booth selling a product … you’re building a relationship”
41:00- Podcast Membership and Podcast Sales
“Do not start a membership until you have a high level of engagement”
“You don’t want to be making up what you think your people need”
Helpful Links:
JJ's Podcasts: http://jjflizanes.com/podcasts/
30 Day Manifestation Challenge: https://jj-flizanes.mykajabi.com/30-day-manifestation-challenge
Work with JJ: https://jj-flizanes.mykajabi.com/work-with-jj
Libsyn: Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting when you use the code: BRIGHT. https://libsyn.com
Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
CREDITS:
Production: Bright Sighted
Host: Christine O'Donnell
Assistant Producer and Editor: Matthew Feiler
Elsie Escobar has been podcasting for more than 13 years. She's an inductee to the Academy of Podcasters Hall of Fame and is a leading woman in the podcast space advocating for independent podcasters.
She’s a rockstar podcast producer & co-host of two shows about podcasting: The Feed - The Official Libsyn Podcast and She Podcasts, the podcast for women about podcasting and new media from the woman's point of view which has the largest woman only Facebook Group for women podcasters.
Timecodes:
10:13 caring for “your podcast baby”
20:32 Elsie's powerful statement
21:33 Elsie's challenging times in her life around the election and finding the right coach for her.
23:42 “Nobody was going to give me the power, the control, I had to take it. “
25:28 “having the courage to tell the world how you want them to talk about you.”
2933 an exercise in owning your expertise. It's such a challenge
30:32 “be really honest about your capacity as an expert and your ability to deliver that truth to the world.”
31:45 “If you can't live up to [the label you want] right now, chill, wait, grow into it!”
35:35 “When I'm [speaking up], I'm doing this for them, because they may not have access to the room, to the conversation to the....and if I diminish myself, I"m actually affecting all of them… That keeps me from feeling selfish.”
41:52 “I wrote stuff, but I never said it using my voice. There’s a difference in saying it.“
Helpful Links:
Elsie’s Website: http://elsieescobar.com/
She Podcasts: https://www.shepodcasts.com/
Libsyn: Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting when you use the code: BRIGHT :https://libsyn.com
Streamyard: Create Professional Live Streams: https://streamyard.com/
Produce your show with Bright Sighted Podcasting: https://
brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
Amplifying amazing black podcasts that taught me something. I highly recommend the following podcasts/ episodes.
- 1619: https://www.nytimes.com/2020/01/23/podcasts/1619-podcast.html
- The Nicole Walters Podcast - Season 2, Episode: “Fight or Flight”: https://nicolewalters.com/fight-or-flight/
- Code Switch - Episode: “A decade of watching black people die”: https://www.npr.org/2020/05/29/865261916/a-decade-of-watching-black-people-die
- Pod Save The People with Deray -Episode “Keep the Fight”: https://crooked.com/podcast/keep-the-fight-with-justine-barron-and-amelia-mcdonell-parry/
There’s more I look forward to listening to and learning from in the weeks to come. Please share your suggestions and takeaways with me in my inbox podcastcoachchristine@gmail.com.
Thank you for being here.
Now, I hope you listen, learn, and act!
One of the best ways to act is to donate:
Here are the number of organizations you can donate to and learn from.
- Advocate for Policy to end police violence fully joincampaignzero.org
- Act for George Floyd https://www.usatoday.com/story/life/2020/05/29/george-floyd-death-donations-resources-justice-petitions/5282539002/
- Fight for Breonna Taylor Fightforbreonna.org
- Sign for Tony McDade https://www.change.org/p/black-lives-matter-activists-justice-for-tony-mcdade
- Volunteer as a Legal Observer https://www.nlg.org/legalobservers/
MORE RESOURCES: https://docs.google.com/document/d/1AIj0xvLAlelj1p2zwazRNNwQFMkKSlum-sgI1bce8aY/edit
Please take a look and if you’re able, donate. If you’re not able, take a moment to listen, learn and perhaps find yourself in an uncomfortable conversation whether that’s with yourself or with a person of color...because it’s in that discomfort where we all grow.
And that is something positive we can all cling to.
Annabelle Desisto is the host of comedy podcast: Adderall and Compliments. She’s been featured in Forbes; has millions of downloads and is now a career podcaster.
She’s been producing episodes for more than 4 years and was an original member of the Dear Media Network
While her podcast focuses on rehashing shows on Bravo and E!, she also openly discusses mental health issues and the importance of getting help.
In this week’s episode, she reveals that she had her microphone for a year before she overcame her fears and recorded her episode — she explains how growing a community on Facebook led to her podcast growth and the roles Chrissy Teigen and Joan Rivers actively played in her journey!
Takeaways:
- “Don't change your personality to be someone you think people will like. Don't play to the masses:
- How going on medication saved and changed Annabelle’s life.
- Performing in Live Shows
- Her podcast started as a way for her to treat her depression.
- “I don't think there will ever be a podcast I'm not self-conscious about.”
- What Annabelle says to herself when she gets hateful reviews
- How Annabelle got into standup
- Discovered by Chelsea Lately producer
- “All of my stuff that's been the most successful I never imagined happening.”
- She helped co-host of Call her Daddy podcast get started
Links Mentioned:
Listen to Annabelle’s Podcast: https://podcasts.apple.com/us/podcast/adderall-and-compliments/id1131997041
A&C Kitten’s Facebook Group: https://www.facebook.com/groups/1315269008528683
Christine's Website: https://christine-odonnell.com/
“Why Do I Care?” That’s the question my Managing Editor asked me during the morning meeting on Day 1 of my first on-air reporting job in Augusta, Georgia.
It sounds harsh, right? It felt harsh at the time.
I remember feeling a white-hot flash of rage fill my body as I prepared to defend myself for a battle. That feeling of rage quickly changed to embarrassment as I realized I didn’t have a good answer to her question.
Why would a single, smart, sharp woman in Augusta, Georgia care about the story I was pitching? Would she watch that story when it aired on the news?
For the life of me I can’t remember what story I was pitching, but it dawned on me during that morning meeting that my pitch was not worthy of my Managing Editor's attention…
And that was my first lesson in working to really understand my audience as a TV journalist.
And that’s a lesson I’m hoping to teach you.
LAUNCH Successfully → 15 Step Podcast Launch Checklist: http://bit.ly/15StepChecklist
CLICK → Get A Shout Out: https://www.speakpipe.com/PodcastCoachingwithChristine
Christine's Website: https://christine-odonnell.com/
Arielle Nissenblatt, Founder of Earbuds Podcast Collective, Podcaster, and Castbox.fm Marketer walks us through how to get your podcast featured on listening Apps. She shares how she’s already got sponsors for her new podcast without proof of listenership and walks us through a day in her life.
LAUNCH Succesfully → 15 Step Podcast Launch Checklist
CLICK → Get A Shout Out!
TAKEAWAYS:
-
What makes a good podcast: Insights from a super listener
- Content varies season by season
- Orient your listener
- Authenticity and transparency
-
How Arielle’s Idea For A Podcast Collective Came To Be
- Why you shouldn’t go overboard with self-promotion on social media
- How to reach out to podcast app platforms to get your podcast featured
- How to overcome that feeling of being “intimidated” to reach out to others
- Creative ways to turn “Press Releases” in your inbox into sponsorship opportunities
- Arielle’s workflow to accomplish her newsletter and podcasting responsibilities
Christine's Website: https://christine-odonnell.com/
For #GivingTuesdayPodcasts and to help those affected by COVID-19; I am sending love by sharing some podcasts you should be listening too. Click the following link for more on how you can give back: https://bit.ly/3fHo3jq
Fool Me Twice: https://www.foolmetwicepod.com/
Self Made Sister: https://www.selfmadesister.com/
Remodel Your Life: https://remodelyourlifepodcast.com/
Have any recommendations for me? Did you enjoy these podcasts? Shoot me an email at: podcastcoachchristine@gmail.com
Jules Hannaford is an author, independent podcaster and Webby Award nominee for Fool Me Twice. In this episode, she reveals the writing techniques that have her competing with the "big dogs" from Netflix and Luminary. Listen in for more on her writing strategies, transitions, and podcast structure.
Click to Download Jules' Sponsorship Package Template
Fool Me Twice Website: https://www.foolmetwicepod.com/
https://www.PodcastCoachingWithChristine.com
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Tom Johnson, Retired CNN President talks about the responsibilities of Today’s publishers. If you’re listening to this & you’re a podcaster guess what? You are also a PUBLISHER…and that is a powerful thing. In this episode you’ll learn more about the responsibilities of podcasters today, what BIG PUBLISHERS, like Facebook may be doing wrong and what you can do to make sure your audience is getting good information that will serve them.
Listen to the FULL EPISODE with Tom Johnson on THE LATEST
Apple Podcasts added just under 91,000 new podcasts in April, according to MyPodcastReviews.
Thank you for listening to this week’s episode. Please let me know what you like about it by share on social media and tagging @TheChristineOD.
Experienced news reporter Erica Mandy’s podcast THE NEWSWORTHY has millions of downloads and is keeping people informed on what’s going on in the world in a fast, fair and fun way. Her daily podcast has sold out of mid-roll ads for the year! In this episode, She opens up about how she did it, she shares the bumps in her podcasting journey and how she’s “pivoted” her strategy through COVID-19.
Learn more at thenewsworthy.com
Learn more about Christine at christine-odonnell.com
Emily Merrell is an event planner, business coach and founder of Six Degrees Society - a women's networking organization that focuses on taking the guesswork out of networking for women professionals through virtual events. In this week’s episode, we are going to talk about how you can use virtual events to grow & even monetize your podcast.
Learn More About Six Degrees Society: https://sixdegreessociety.com/
Follow Emily on Instagram: https://www.instagram.com/emilyamerrell/
Christine's Website: https://christine-odonnell.com/
Lexie Smith, PR Expert and Founder of The PR Bar - a coaching service which specializes in helping motivated entrepreneurs exponentially expand their impact, influence, and revenue through PR.
FREE PR Tools:
- https://www.helpareporter.com/
- https://podcastguests.com/
- https://pitchrate.com/wphome/
Lexie's Website: https://theprbarinc.com/
Christine's Website: https://christine-odonnell.com/
Amid the Coronavirus pandemic, some research says people are listening to podcasts more, while some says people are listening less.
In this episode, James Cridland, a radio consultant and creator of podnews.net (a daily podcast newsletter), and journalist Christine O'Donnell rehash the latest research on the podcasting industry, including how the Coronavirus is affecting the industry as a whole.
Helpful Links:
https://podnews.net/
christine-odonnell.com
How Coronavirus is changing podcast listening -Chartable
Podcasts Lost the Commuter Audience, but 18% of Adults Say They’re Listening More - Morning Consult
LaunchPod Media co-founders John Dinkel and Dee Kei Waddell and I talk about the confidence struggles many deal with before stepping on front of a microphone. What to do if someone has the same podcast title as you and how to step up your descriptions so your podcasts rank higher in Apple Podcast.
LaunchPod Media’s podcasts have been featured by Apple Podcast 15 times and they have top shows in 13 countries. In this episode, they share how they successfully "game" their podcast analytics to grow their productions, so you can too.
- DeeKai’s struggles with personal confidence before standing in front of the microphone.
- “What Right Do I Have TO Do This? Imposter Syndrome
- Here's how to get your podcast feature, go to google, go to the question mark, enter in the thing, make sure you have 2 weeks of podcasts, submit..
- Interact with people for 1 hour every day...about your special skill
- Christine's trademark / rss feed problem
- Upgrade your name...and do a two prong title.
-
- For example: Podcast Coaching with Christine | Podcasting Made Easy
-
Updated descriptions, easy to understand searchable titles, you are able to create consistent content; Apple tracks what time and date you put it up.
- How do you know when a podcast is dead ?
- What is the purpose/mission statement of your podcast. You need to have goals.
- How do you guerrilla market your podcast?
- Linkedin is where all the podcasting badasses should be hanging out.
- The importance of the “5 star rating and review please”
Launch Your Podcast with Christine by singing up for her Signature Launch + Grow Program: CLICK HERE
Follow Christine on Social:
Facebook: @thechristineod
Instagram: @thechristineod
Twitter: @thechristineod
Christine’s website: christine-odonnell.com
LaunchPod Media co-founders John Dinkel, Dee Kei Waddell help businesses fulfill their marketing goals through podcasts. Their podcasts have been featured by Apple Podcast 15 times and they have top shows in 13 countries. In this episode, they share how they successfully "game" their podcast analytics go grow their productions, so you can too.
Places Podcasters Should Engage With Their Audience Online:
-
- Groups
- Live Streams
- Live Stream (stories)
- Discord
- Quora
- Twitch Live Streams
Time Codes Worth Mentioning:
00:00:02:22 - How these cofounders met.
00:00:02:40 - “I started a podcast to piss off one of my professors and the rest is kind of history.” - John Dinkle
00:00:05:41 - My listenership is low, my market is small, but I have a very large portion of the market share. So, that means the people who are interested in my podcast are engaging; [Bringing in money and fan mail.]
00:00:06:10 - The 2 big misconceptions in podcasting.
00:00:07:37 - “If you have 50 peeps in your email list, that doesn't mean very much, but 50 listeners in a podcasting sense, podcast listeners are much more dedicated than an email reader." DeeKei Waddell
00:00:07:49 - Conversion rate is 64%. IN other words, 64 percent of podcast listeners purchase something recommended by the host every 3 months. That kind of power does not happen in any other medium.
00:00:08:29 - "I just have a few hundred downloads. And, that's all it took for Spotify and Apple to recognize how I'm doing." -DeeKei Waddell
00:00:11:18 - You can be an expert at things, but still be learning through your podcasting process.
00:00:12:42 - "As someone who has received a ton of hate mail. As you may imagine, being in the TV industry a lot of people have opinions about how you look, how you sound, what you say if you put a typo out there in an article, there's a lot of opinions that have come my way over time."
"For every person who doesn't like what you're doing, for every person who's hating on you or sends you a mean message. There are probably 10 people who are so grateful...maybe even more.. maybe, even more, there are probably 100 people who love you and that one person who's like raaaah. And, they are the ones who write that email."
"If you’re going to podcast, if you're going to step in front of a microphone, you are now opening yourself up to criticism. Someone is going to say something, you are going to get hate mail, just prepare for it and think, every time you get 1 of those messages, there are 100 people that are so grateful that you delivered your message."
- Christine O’Donnell
00:00:14:48 - "What if Instagram is not working, where else do I go to promote my podcast?
00:00:22:10 - Speak Pipe --> Word Press Application where people can call in and leave you messages you can add to your podcast
00:00:22:54 - Use the same email in your RSS feed for all of the emails you use for your podcast!
00:00:24:19 - 42 listeners for the first 3 months of your show -- the average download rate.
00:00:25:41 - Resource for SEO growth with Keywords: AnswerThePublic.com
Google is now tracking the automatic transcript, then you have a very good chance of having your podcast rank at the top of Google.
Companies will pay $60,000 for a SERP (Search Engine Results Pages) at the top of Google, You can go above the, by making a YouTube video and having the transcript there...then you can usually beat out advertisements at $16 a click.
00:00:23:37 - Track Your Podcast: Chartable, Podtrac
Connect with Launch Pod Media's John Dinkle and DeeKei Waddell
- LaunchPod Media - Website
- John Dinkle - Manga Sensei Podcast
- DeeKei Waddle: Mixing Music Podcast
Summary: Lindsay Piper Shaw, an advertising campaign strategist with a passion for optimizing and scaling podcast initiatives shares tips on how to monetize your podcast with advertising in this week's episode.
Lindsay is a Senior Marketing Consultant with Right Side Up - a podcast advertising company and has her own podcast: a murder mystery called “Murder We Wrote.”
Important Time Codes:
5:00 Think about brands you love - how to cold call?
You need 5,000 downloads per episode in a 30-day window if you want to attract advertisers
10:00 We don’t like more than 4 ads in an episode
11:00 I know we all want to make money with more ads, but I want to be very cognizant of the cistern experience.
What is a CPM?
Let's do the math: The average cost per 1,000 downloads is $25 dollars. So, if you have 5,000 that would mean you make $125 in ad revenue per episode.
Helpful TOOL: Rate Calculator
15:00 How adverting agencies are tracking the success
17:00 Why you need a supplemental income when you start podcasting
?If I’d advise podcasters of one thing, I’d tell them to focus on growth." - Lindsay Piper Shaw
19:00 Strategies for growth:
- “ad-swapping” with shows with overlapping audiences
- use every tool that you have available
- social media
- talking with other podcasters about what’s worked with them
- If you love an Etsy store, write to them and say "hey, I really love to push an ad for your product in exchange for you sharing about it on your social media?
How To make your RATE CARD & Pitch Deck!
34:00 Midroll, host-read, and other ad jargon.
39:54 How to successfully deliver a podcast ad that WORKS
Right Side Up website
Contact Lindsay on Twitter: @lpshaw
Summary: Brandon Hull, Founder of a workflow tool for podcasters share’s his thoughts on how to plan ahead for the holidays. He shared what systems worked for him in the past and why he created HelloCast to take his podcast content calendar to the next level! Keep reading for a 20% discount on 1 year plan.
Timecodes:
00:01:35:08 - Freelance to Founder Podcast by Brandon Hull
00:06:39:19 - Different tools for organization and workflow Brando used before creating HelloCast: Gmail, Google Sheets, Trello Board, Airtable
00:17:41:18 - These big gaps can be cut.
00:21:27:10 - How Podcasts can help you be more and do more!
00:23:12:13 - How Brandon Hull Manages... 5 Kids, A Full-Time Job, His Content Calendar and A Side Hustle...
00:24:19:20 - My podcast is helping me put 2 kids through college!
00:28:54:21 - If you want to make actual money you need to either have massive downloads or you need to have something else that you're offering the audience that allows you to monetize the audience instead of just using them as numbers to get money from someone else. Premium Content, bonus content...collabs with other people who have premium content you can promote.
00:31:49:06 - How to put on the "broadcasters" mentality like you would your outfit for the day.
00:32:54:06 - Know Yourself!
00:33:34:20 - Allow yourself to have a break.
00:35:58:00 - Podglomerat Network - beneficial to us because the network is trying to market the group of shows and that might mean guests, guest appearances, sponsors, I've gotten guests on my shows due to their outreach efforts...and people who write in. I think the future of podcasts... is being part of some network, group or collective...
00:43:17:18 - Why you should infuse your personality into your podcast
00:46:47:03 - Spend 5 times as much time on your show content/personality as you do, what gear you need to be successful.
GET 20% off your first year of your HelloCast account by signing up with THIS LINK: http://bit.ly/HelloCast20Percent
Hey friends, we've changed names. Welcome to the Podcast Coaching Podcast.
I know it's been a few months, but there's been some crazy stuff going on behind the scenes. (Which I'm happy to tell you all about in upcoming episodes).
For those who are new here, this podcast is a resource for podcasters looking to level up their podcast with TV broadcasting strategies, storytelling skills and, interviews with podcast industry insiders.
Thanks for being here. I'd love to know what you think and how what topics you'd like me to cover. Shoot me an email at podcastcoachchristine@gmail.com Or, find me on social @thechristineod.
Let's do this!
Maggie Armstrong, an Entertainment Lawyer sheds light on the most important legal issues every podcaster should be aware of
Maggie's worked for Blumhouse Productions, United Talent Agency and is now a Staff Attorney for Twin Cities PBS in Saint Paul, Minnesota. She shares how you can protect your brand and the content you create on your podcast as well as how to avoid trademark infringement and steer clear of possible defamation lawsuits involving Libel and Slander.
I purchased my Podcast Waiver and Release Form from attorney Bobby Klinck.
Rob Greenlee, OG Podcaster and VP of Content and Partnerships at Libsyn -- the world’s largest media hosting company shares his insights on what the future of the podcasting industry looks like, as well as keys to long-term success.
Rob’s held lead positions at Spreaker, VoxNest and PodcastOne. He was inducted into the “Academy of Podcasters Hall of Fame” in 2017
He is the co-host of the “New Media Show” podcast that comes out every Saturday!
Podcasting Jargon:
- Pod-fasting -listening to podcasts at 2x or 3x the speed
- Pod-faded - Fading a show out
- Pod-quiting - stop podcasting abruptly
Notable Timecodes:
22:40 Twitter got it’s start as a podcast distribution company
22:53 How YouTube, Twitter & Facebook, stole the thunder from podcasting?
26:30 Abuse in the Podcasting Space: the banned techniques people used to “game the podcasting system”
27:12 Blacklisting & Cyber Warfare
38:36 Apple changing it's categories & how it effects you
1:07:57 Tips for a successful podcast launch
Helpful Links:
RobG@Libsyn.com
http://www.robgreenlee.com/
Jared Easley, Co-Founder of Podcast Movement shares the "must-sees" for this year's conference as well as his tips for a managing your podcast workflow.
Podcast Movement is the largest podcasting conference in the world. It's happening in Orlando, this August the 13th - 16th.
He's also the host of Starve The Doubts podcast and a the co-author fo the book Stop Chasing Influencers.
"If you want to get noticed, instead of saying notice me, notice me, start by first noticing other people...That creates rapport and that creates reciprocity and that creates people saying 'we love this.'" - Jared's tip for growing your community.
I'd love to learn more about you. Please fill out this SURVEY!
Work Flow Tools:
- Google Calendar
- Slack
- Asana - Project Management
- ConvertKit - Email Marketing
- In Gmail there’s a function called “mail merge” Jared loves
Tips to grow your podcast audience:
Invite a friend to co-host with you. They’re honored to be a part of the show, and then they are usually one of the first people to promote the episode.
Time Codes:
19:30 Jared shares how he lost $40,000 while investing in his Podcast Movement dream.
23:45 Why you shouldn't quit.
31:20 Podcast Movement Community - Facebook Group
41:41 Jared dives into the details about Podcast Movement. WOOT! You'll have an opportunity to chat with the folks at Apple Podcast, Google, Spotify and more.
Helpful Links:
PodcastMovement.com
Summary: Senior Vice President at Edison Research Melissa Kiesche dives into the latest podcasting statistics and what they mean for current and soon-to-be podcasters. We’ll learn unique market-proven strategies to grow your podcast audience as well as what data is telling us about the future of the podcasting industry.
Let me know more about you! Please fill out this SURVEY.
Takeaways:
- It’s become far more mainstream than it ever was
- We are now over 50 percent of Americans that indicate they’ve ever listened in a podcast…
- 7 in 10 Americans are familiar with the term podcasting.
- Monthly podcasting: 32 percent of people say they’ve listened in the last month.
-
Traditional podcasting advertising is successful, for example:
- Host-read podcast ads
- Podcast ads within podcast where you audience is.
- Podcast listeners are a captive audience. these are people who are going to sit and listen to the podcast.
- Branded/Sponsored podcast - companies that will work with you to get a podcast out that’s specific to your audience. that will help you reach top 100 list.
- Brand list studies prove that advertising on podcasting works
-
Habits of Moms and Media statistics and studies
- Moms use their smart phone more than any other demographic
- FOMO is a really powerful thing.
-
- All it takes is content people fear they are going to miss out on unless they pay for it. So assuming Luminary follows that model. If they give us content we feel we can’t get anywhere else, then people are
Helpful Links:
Edison Research: www.edisonresearch.com
The Infinite Dial Data: https://www.edisonresearch.com/wp-content/uploads/2019/03/Infinite-Dial-2019-PDF-1.pdf
Contact Melissa:
melissak@edisonresearch.com
If you have a business or brand and you want to increase your credibility and make more money -- you should be podcasting, that's according to VP of Podcaster Relations at Libsyn Rob Walch.
Libsyn is the world's largest media host. It's where top podcasters like Joe Rogan, Sam Harris and Marc Maron host their podcasts along with 50,000 other shows. They've been publishing podcasts since 2004 and have more than 92 million monthly audience members.
This, of course, gives Rob Walch insider knowledge when it comes to measuring downloads, monetization and what it takes to successfully promote your podcast.
Takeaways:
- Why social media followers don’t mean podcast listeners
- Average Downloads.
- 150 downloads in 30 days, is the median measurement for people who are “serious” podcasts.
- If you’re getting 5,000 downloads per episode you’re in the top 5 percent of podcasts.
- There’s approximately 600 Million bloggers vs 600,000 podcasters: that’s a 1000:1 ratio. Room to grow.
- 4.5:1 ratio IOS listeners to Android listeners, but there are 5x more Android devices in the world.
- Google is working to make “Google Podcast” a native podcast app for android users.
- Your “RSS Feed,” supplied by your media host, like Libsyn, is the treasure map of your content on the internet
- How to get your podcast on Apple’s New and Noteworthy list and what that means for your downloads
- Word of mouth is the best way to spread /promote podcast
-
The most popular podcast are an hour long
- The average of the top 200 podcasts in iTunes is 68 mins long, the median is 55 mins.
- More people listen to podcasts each month than Siris XM or Pandora in the US.
-
Podcasting is still a predominately male industry with approximately 15 percent of female podcasters
- Secret to growth: “Be Everywhere.”
- Apple Podcasts / iTunes
- Stitcher
- Pandora
- iHeart Radio
- Radio Public
- Spotify
- Radio.com
- Overcast
- Podcast Addict
- Smart Speakers
- You can make your podcast an Alexa Skill
- If your show is less than 10 minutes, you can create an Alexa Briefing
- 86 percent consume on smart phone
How do I launch a podcast? What does it take to be successful in the podcasting industry? Are there strategies to grow my podcast, brand and business? Journalist and podcast producer Christine O'Donnell simplifies the podcasting process so you can succeed at hitting your goals. Tell her more about you in THIS SHORT SURVEY.