The Realty Classroom Podcast by Danny Griffin: Recent Episodes
Danny Griffin
Are you looking to end the whirlwind adventure of being tossed around by your real estate agent job and instead start building a world-class real estate agent business? Then The Realty Classroom with Danny Griffin is the help you need.
In a digital world, many agents are missing out on the opportunity to turn their open houses into a money-making machine. The open house is a way to show your seller that you are proactively trying to sell their property and building your business through physical prospecting activities. Meeting with active buyers and sellers at an open house, using a systematic approach to giving away your best information for free, is the fastest path to building a predictable and sustainable business.
▶ Book Your Free Coaching Call | Ask Us Anything Schedule a One-on-One Consultation here: http://bit.ly/3GypnUZ
In this episode… ▶ GET STARTED HERE | Our Proven Plan Blueprint: Free Coaching Videos (No Opt-In Required) http://bit.ly/3i10TdW
▶ FOLLOW Danny Griffin & Get TRC Actionable Tips Youtube: http://bit.ly/3CkfuYO Instagram: http://bit.ly/3ChtC4X Facebook: http://bit.ly/3WW4GI4 Website: http://bit.ly/3Q6B7RX Podcast: https://apple.co/3VEmk23
▶ NEED A NEW BROKER The Griffin | Start Here: http://bit.ly/3Cdao0n Licensed In: MA, FL, KY, CA, WA
As marketers have grown in numbers, the volume of spam calls has risen greatly. Despite attempts to stop them, they continue. Therefore, telephone service companies have turned to software and algorithms to track whether or not a number should be marked as a potential spammer. In addition, smartphones are playing a role as well. But we still have to get through…so become a student of best phone practices and always “mystery” shop your outbound calls to ensure they are making it through. Never assume they are!
▶ Book Your Free Coaching Call | Ask Us Anything Schedule a One-on-One Consultation here: http://bit.ly/3GypnUZ
In this episode… ▶ GET STARTED HERE | Our Proven Plan Blueprint: Free Coaching Videos (No Opt-In Required) http://bit.ly/3i10TdW
▶ FOLLOW Danny Griffin & Get TRC Actionable Tips Youtube: http://bit.ly/3CkfuYO Instagram: http://bit.ly/3ChtC4X Facebook: http://bit.ly/3WW4GI4 Website: http://bit.ly/3Q6B7RX Podcast: https://apple.co/3VEmk23
▶ NEED A NEW BROKER The Griffin | Start Here: http://bit.ly/3Cdao0n Licensed In: MA, FL, KY, CA, WA
One of the most critical first steps for a real estate agent when considering how to market their business is to take a hard look in the mirror at themselves and realize their personal brand will lead the way. Therefore, it’s critical to realize that for your personal brand to stand out, you must go beyond a mere list of your virtues and stand for a specific ideal. Once you have established what you believe serves the public best, you must go all in with specific and meaningful messages that are appropriately expressed on all available media to attract the ideal clients.
▶ Book Your Free Coaching Call | Ask Us Anything Schedule a One-on-One Consultation here: http://bit.ly/3GypnUZ
In this episode… ▶ GET STARTED HERE | Our Proven Plan Blueprint: Free Coaching Videos (No Opt-In Required) http://bit.ly/3i10TdW
▶ FOLLOW Danny Griffin & Get TRC Actionable Tips Youtube: http://bit.ly/3CkfuYO Instagram: http://bit.ly/3ChtC4X Facebook: http://bit.ly/3WW4GI4 Website: http://bit.ly/3Q6B7RX Podcast: https://apple.co/3VEmk23
▶ NEED A NEW BROKER The Griffin | Start Here: http://bit.ly/3Cdao0n Licensed In: MA, FL, KY, CA, WA
Pursuing luxury listings is smart business because they keep your profit margins very healthy. Instead of being intimidated by the word luxury, simply focus on median-priced homes and above. These listings are hiding right in front of you as Expireds, Canceleds, Withdrawns, For Sale By Owners, and many other sources. Contrary to popular belief, you don’t have to be a veteran agent to list luxury properties, you simply have to offer a clear ,straightforward plan that covers the basics of online and offline efforts. So start pursuing luxury listings today!
▶ Book Your Free Coaching Call | Ask Us Anything Schedule a One-on-One Consultation here: http://bit.ly/3GypnUZ
In this episode… ▶ GET STARTED HERE | Our Proven Plan Blueprint: Free Coaching Videos (No Opt-In Required) http://bit.ly/3i10TdW
▶ FOLLOW Danny Griffin & Get TRC Actionable Tips Youtube: http://bit.ly/3CkfuYO Instagram: http://bit.ly/3ChtC4X Facebook: http://bit.ly/3WW4GI4 Website: http://bit.ly/3Q6B7RX Podcast: https://apple.co/3VEmk23
▶ NEED A NEW BROKER The Griffin | Start Here: http://bit.ly/3Cdao0n Licensed In: MA, FL, KY, CA, WA
When starting as a solo agent we tend not to realize that we are micro-managing ourselves. We tend to see what’s right in front of us regarding the next sale and hardly take the time to see the entirety of our process. So, when we finally break down and hire help, we micro-manage them like we did ourselves and that usually fails. The solution: build a system for all the steps in your business and micro-manage that. Then hire and train on that system and empower people.
▶ Book Your Free Coaching Call | Ask Us Anything Schedule a One-on-One Consultation here: http://bit.ly/3GypnUZ
In this episode… ▶ GET STARTED HERE | Our Proven Plan Blueprint: Free Coaching Videos (No Opt-In Required) http://bit.ly/3i10TdW
▶ FOLLOW Danny Griffin & Get TRC Actionable Tips Youtube: http://bit.ly/3CkfuYO Instagram: http://bit.ly/3ChtC4X Facebook: http://bit.ly/3WW4GI4 Website: http://bit.ly/3Q6B7RX Podcast: https://apple.co/3VEmk23
▶ NEED A NEW BROKER The Griffin | Start Here: http://bit.ly/3Cdao0n Licensed In: MA, FL, KY, CA, WA
Digital Media is perhaps the most confusing medium for real estate agents. Why do we use it at all? The most obvious problem is that we are not using digital media based on a plan that helps us acquire more business. The obvious primary use was for lead capture, however, in a content marketing world you must create helpful, insightful videos. Well isn’t just thinking about how to do that overwhelming? The ket point is to be intentional about a plan that presents you and your properties in the best light so that prospective clients have an easy time vetting you online so that when you’re physically together it’s easier to win the business.
▶ Book Your Free Coaching Call | Ask Us Anything Schedule a One-on-One Consultation here: http://bit.ly/3GypnUZ
In this episode… ▶ GET STARTED HERE | Our Proven Plan Blueprint: Free Coaching Videos (No Opt-In Required) http://bit.ly/3i10TdW
▶ FOLLOW Danny Griffin & Get TRC Actionable Tips Youtube: http://bit.ly/3CkfuYO Instagram: http://bit.ly/3ChtC4X Facebook: http://bit.ly/3WW4GI4 Website: http://bit.ly/3Q6B7RX Podcast: https://apple.co/3VEmk23
▶ NEED A NEW BROKER The Griffin | Start Here: http://bit.ly/3Cdao0n Licensed In: MA, FL, KY, CA, WA
When the real estate market crashes downwards most real estate agents become panicked and start idea hopping. In the worst cases, they quit the industry altogether. The truth is that a market crash is an opportunity to find sellers that must sell and buyers who are smart enough to recognize that they can buy real estate at a great discount even early in the crash. The key is to stay focused on building a list of prospects that you are educating in real time so they easily choose you the minute the window of opportunity opens even slightly.
Learn more: https://therealtyclassroom.com/podcast/what-to-do-in-a-market-crash/
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
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As real estate agents we have to understand that there are many ways to identify ready, willing, and able home buyers and sellers; there is no scarcity! However, their reality is that even though we are smart enough to understand how a good idea works to produce income opportunities, we just seem to struggle with implementation and fall prey to the Resistance. The simple solution is to focus on one idea that has the highest probability of success and create small time blocks where you make progress moving in the direction of implementation.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn ➡Web: https://therealtyclassroom.com/podcast
Most real estate agents, whether knowingly or unknowingly, are focusing only on the “now” business which we refer to as scraping the cream. Although this helps cash flow in the now, it does not set up certainty in the future. Therefore, you must also pay attention to building your list of future prospects and spend your time wisely nurturing them. The pro tip here is to focus on sellers before buyers and any business that brings you a sale above the median price in your area. Those factors will drive you time leverage and your gross profit margins.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn ➡Web: https://therealtyclassroom.com/podcast
Many real estate agents struggle to turn their job into real business, specifically because they are a bad employee and a terribly undisciplined boss of themselves and others. The solution is to document a step-by-step business plan against which you as the boss-manager will be able to hold you and other employees accountable to the work that must get done in a fair and equitable manner.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn ➡Web: https://therealtyclassroom.com/podcast
Just the thought of expanding a business is enough to scare most real estate agents into running and hiding. It’s very difficult to imagine spending money time and energy expanding when you don’t even feel what you’re doing currently is working. However, expanding is nothing more than moving towards a bigger or better goal and that’s a necessary movement in any business. Furthermore, if you doubt your capacity to spend the energy expanding, then start by measuring how much energy you’re wasting procrastinating.
One of the greatest mistakes that real estate agents make is trying to build their business upon what they perceive to be the way things work, or even worse, how they feel things work. The best way to build a real estate agent business is to stay focused on the facts that are easily found. Facts about the market are found in the Multiple Listing Service and facts about how your business works are found in your accounting for your income and expenses. You must be a realistic and confront the facts to know the truth about how things work and that will help you always be profitable in spite of external forces.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn
➡Web: https://therealtyclassroom.com/podcast
The worst thing to hear from a consumer is that real estate agents are all the same. Although there could be nothing further from the truth, if agents are all saying the same thing and following the same techniques to take the next transaction, the consumer may be right. You can break free from this condemnation by simply productizing your service and giving it away for free. This action has a deep and empowering effect on the consumer who will then see you as truly unique.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn
➡Web: https://therealtyclassroom.com/podcast
Too many real estate agents start off a professional discussion with the words, “I feel.” There are certainly many veteran agents who have developed an intuitive feeling about how the market is behaving or how an outcome will be achieved; however, intuition is no match for solid data. Data simply doesn’t lie and is there for you to study and make educated statements about how the market “facts” are behaving. So, you must not ignore the data or you’ll sound less than professional against the competition that has a firm understanding of the facts.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn
➡Web: https://therealtyclassroom.com/podcast
In the real estate agent business it’s very easy to start sounding like everyone else and whe you sound like the rest you’re nothing more than a commodity that becomes reduced to competing on price. The way out is to develop a unique selling proposition that is built upon mastering the obvious and giving away your best what-to-do information for free because that empowers the consumer. When you empower the consumer instead of taking from them, you become much more valuable than the competition and will command a greater price.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn
➡Web: https://therealtyclassroom.com/podcast
One of the greatest eye-openers in life is when we become conscious that we are either expanding or contracting and that there is no in-between in business. The next lesson is to understand that there are 2 ways to accelerate your revenue: 1. Sell higher-priced properties and 2. Sell more units. While both help you expand the easiest way to be profitable is to sell higher-priced properties assuming you maintain a commission rate that brings in more revenue. Once you establish how to acquire better business through testing, understand your cost of acquisition and then hit the accelerator and don’t let up.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn
➡Web: https://therealtyclassroom.com/podcast
Too many real estate agents worry about algorithms and artificial intelligence rather than realizing they already have the capacity for super-intelligence. However, it’s important to work on and grow your knowledge base about how data is being used in the real estate business. When you begin to learn for yourself, you develop and expertise that should then be given away in the form of your insights to attract people that want to do business with actual humans and not machines.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn
➡Web: https://therealtyclassroom.com/podcast
In personal service businesses such as real estate, people choose to do business with people. Although company brand might play a role, ultimately people decide to use a real estate agent that they at least know-and-like. The biggest mistake that most agents make is only expecting to do business with people they already know or the people they are referred to. If agents would simply understand that there has never been a better and less expensive time to promote their personal brand in a humble way, they would start attracting more business than they could ever imagine.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn
➡Web: https://therealtyclassroom.com/podcast
The most powerful marketing plan focuses on giving away your best stuff for free. Although that might send a rush of fear and panic through most real estate agents, they should realize that they are already doing that. However, the process can be formalized into a business model by productizing your “what-to-do information” and then giving your insight until your prospects are so empowered that asking for the business becomes easy and expected.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn
➡Web: https://therealtyclassroom.com/podcast
As the real estate market begins its latest correction, too many real estate agents will turn a blind eye to the cracks in their business rather than leaning in. The key to patching the cracks are 1. Creating a new business development plan, 2. Having more consistent conversations about real estate that lead to new prospects, 3. Protecting those prospect relationships, and 4. Stop complaining and developing a quitter’s mindset.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn
➡Web: https://therealtyclassroom.com/podcast
This week I’m reviewing Brendan Kane’s Book 1 Million Followers because I’m in the thick of upgrading my content and social media strategic approach. My key takeaways are that we should all stop criticizing paid media as if we are going to magically grow organically. Also, if content and social media overwhelm you then I suggest you read this book, learn the simplest steps and take easy action steps so you can fully engage in the learning process. I highly recommend reading this book!
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn
➡Web: https://therealtyclassroom.com/podcast
Some of the smartest entrepreneurs understand the power of giving away your best information for free. They know that an interested consumer will be very grateful for the free insight that leads them to feel empowered while also feeling the need to reciprocate when the time is right. Your simple steps are to 1. Organize your best what-to-do-information 2. Turn it into shareable bites 3. Give it away on as many platforms as possible and 4. Engage with the people that engage your information and you’ll have more prospects than you could ever imagine. ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn
➡Web: https://therealtyclassroom.com/podcast
At the core of any successful business is the fundamental truth that there is a best way to do things also known as best practices. Now of course the outer world puts pressure on that truth and forces evolution but there is rarely a massive shift at the core. Therefore, we must respect that truth and build a routine around it and allow our creativity to rest on top of that trustworthy structure. Always remember, your business needs reliable bones or it will collapse!
Learn more: https://therealtyclassroom.com/podcast/does-your-business-have-a-skeleton/
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn
➡Web: https://therealtyclassroom.com/podcast
Used in moderation as a protective mechanism, cynicism can be a helpful tool that helps us avoid major mistakes. However, recognizing that “we don’t know what we don’t know” we must always be open to learning more and testing new ideas. If we grow our cynicism to the point where it causes willful blindness then we are killing our business growth potential. At that point our inner cynic is now just a lazy bum standing in the way. So put that voice in check by considering if the cynic doesn’t have a better alternative then we need to move on.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn
➡Web: https://therealtyclassroom.com/podcast
In our real estate agent business, the simple fact is that we are the main problem. Although we want to blame our circumstances, the simple fact is that any challenge can be overcome by thinking, strategizing, and then managing. The key steps are to admit you’re the problem and then figure out why you keep running away from the responsibility of managing yourself and your business better.
Learn more: https://therealtyclassroom.com/podcast/find-out-why-youre-the-problem/
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn
➡Web: https://therealtyclassroom.com/podcast
Once you begin to know how the real estate agent business works, you should simultaneously build up your self-image as a successful real estate agent. Realize that all top producers that are successful with a good work-life balance get help from other people. They also continue to scale up so that they don’t easily contract when the market is not in their favor. So always push yourself towards a bigger vision! ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn
➡Web: https://therealtyclassroom.com/podcast
There is nothing more powerful than a simple written goal. However, when building your real estate strategy, you need to write down the basics of how the business really works as well as how the market is actually doing. That will help you more clearly see the plan that you’ll have to write out for sellers and present in a professional manner that will allow you to be many times more successful than doing business without any written strategic plan. Reminder: Keep it simple and stop copying everyone else!
Learn more: https://therealtyclassroom.com/podcast/write-it-down/
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn
➡Web: https://therealtyclassroom.com/podcast
Most small business owners such as real estate agents rely on their human discretion to run their business and that can turn out to be the kiss of death. The animal brain allows for too much downtime to recover calories and stops the system from moving. So the only way to build up your business resistance is to make sure that your system is always working, with or without you!
Learn more: https://therealtyclassroom.com/podcast/downtime-is-dangerous/
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn
➡Web: https://therealtyclassroom.com/podcast
It’s hard to believe that you might only be three people away from transformational success, however, it’s a principle that dates back many years. The key is to first figure out what really grows your business, admit what parts of it you don’t do well, then hire people that are great at doing those things. Then the real secret is to be grateful for those people and treat them like royalty!
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn
➡Web: https://therealtyclassroom.com/podcast
The concept of focusing on doing one thing very well to grow your real estate business can seem limiting and unrealistic. After all, aren’t there many things to do to grow a business? Yes, but if you truly apply the 80/20 rule, that generally 80% of your growth will come from 20% of your effort, then you can put your trust in a fundamental law that will push you to discover the one thing that grows your business better than all other options. ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
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Getting your real estate agent business organized and managed might seem like a daunting task, however, you must realize that even one transaction is a series of complicated steps. The important first step is to begin documenting what you do each time so that you’ll “see” what you’re doing. That will move you in the direction of properly managing your time so that you can build a predictable business without sacrificing your life. Remember: Don’t quit on managing your process or your life will suffer.
Learn more: https://therealtyclassroom.com/podcast/why-not-organize-what-youre-already-doing/
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Too many real estate agents believe that the success of their business or lack thereof is predicated on the external circumstances within which they find themselves. They believe incorrectly that a certain brokerage or a particular market direction is why their business is in the state it’s in. The truth is, our business is a direct reflection of how hard we are working on ourselves. The bigger the version of ourselves that we are able to push towards, the greater and more resilient our business will be.
Learn more: https://therealtyclassroom.com/podcast/your-business-will-only-grow-if-you-do-first/
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In the digital age, too many of us are too busy being busy without thinking about whether or not the work we are doing is the most profitable. We are in the relationship business and there is no better way to be a human relationship than being in the presence of prospects and clients. Although digital mediums are a wonderful way to support a relationship, there is not alternative to building a predictable business that’s more primary than spending as many hours as possible each week in the presence of people who are likely to do business with you. ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
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I remember when I started in the real estate business hearing that you had to list to last. However, in some strange way I kept fighting that mantra and focused heavily on buyers. As my perspective grew I realized that by focusing on the acquisition of listing prospects at or above the median price I could become much more profitable. Now I build systems to ensure that regardless of the economy I’m certain I have a line-up of real listing prospects that guarantee a profitable business.
Learn more: https://therealtyclassroom.com/podcast/how-to-be-much-more-profitable/
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One of the key skills to becoming a successful real estate agent is your ability to manage your clients’ emotions. Buying and selling real estate is one of the single largest emotional transactions they will ever make in their lifetime. No matter how “sophisticated” they may appear to be in their personal and professional lives, they will certainly battle and struggle with emotional swings during the transaction. Be prepared to stay calm and provide logical, simple solutions and never give up.
Learn more: https://therealtyclassroom.com/podcast/how-to-tame-your-clients-emotions/
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One of the greatest tragedies in the real estate agent business is that agents often find more than enough potential buyers and sellers to be successful, but they lack the systematic approach to build a list of prospects where the outcome is clear. The key point is to determine that the prospect has a real reason to buy or sell and that inside the next twelve month the prospect will be motivated to do so at least at a level of 9-10 on a 1-10 scale. ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
Learn more: https://therealtyclassroom.com/podcast/how-to-seek-clear-outcomes/
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Execution of a simple plan to acquire new listings and use them to attract new buyers is the fastest path to the development of a predictable and sustainable real estate agent business. When you begin a new relationship you are in the act of prospecting or creating a prospective client. I you would simply build a list of those prospects and measure their potential value to you business you’d be more likely to keep the wolves of competition and you own laziness away.
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Too many real estate agents get caught up in the chase for leads and never take the time to realize that the real money is in a list of prospects who receive private-club level attention. A small list of prospects who have a real reason to buy or sell and a high level of motivation to do so will grow any book of business far beyond expectations.
Learn more: https://therealtyclassroom.com/podcast/a-small-prospect-list-equals-big-money/
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One of the most important skills that a real estate agent must develop is that of a telemarketer. However, like all things done correctly you must have a well thought out strategy or you end up with a failed effort. The simple formula is to define your ideal prospect, consider that prospect’s problem, create a what-to-do solution or service and then and only then create a script that gives first and asks second.
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Zillow has suffered its first major setback which is no real surprise to professional real estate agents. They have announced the termination of their home acquisition business and a Wall Street analyst concluded they have thousands of properties that they own that are now worth less than the purchase price. The key point is not that they made a terrible business move, rather whether or not this is the first indication of a major setback in the real estate market which has experienced worrisome price inflation.
Learn more: https://therealtyclassroom.com/podcast/what-zillows-setback-means/
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In the last episode, we talked about the act of turning pro through the reliance on systems rather than muscling your way through on animal instinct. However, you must understand that your starting point it to get your systems out of your head and onto paper so you can easily edit the and constantly validate them by observing where the consumer awards you with their business!
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Most agents never turn into a professional and maintain an amateur approach because they never take the time to study how a systematic approach to business always trumps doing business on muscle. You must become aware that your inner animal brain is resisting you doing any homework because it does not believe that’s the easy path to survival. Therefore, you must quiet the animal and prove that systems actually make it easier to survive and by default you’ll begin to turn pro and thrive!
Learn more: https://therealtyclassroom.com/podcast/why-most-agents-never-turn-pro/
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There are many misperceptions in the real estate business about the meaning of prospecting which is often confused with the act of cold calling. In truth, prospects are created from all sources and must be properly qualified based on their reason to buy or sell, their level of motivation and their seriousness of purpose to complete a transaction inside the next 12 months.
Learn more: https://therealtyclassroom.com/podcast/insider-secrets-to-prospecting/
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A real estate transaction stimulates the emotions of buyers and sellers which can in turn make the real estate agent emotional. The problem begins when we feel comfortable enough to be transparent with our own emotional struggles and introduce our feelings into the transaction. It’s critical to not do that and maintain a constant professional demeanor by staying completely in a state of servitude.
Learn more: https://therealtyclassroom.com/podcast/why-being-too-emotionally-transparent-can-hurt-you/
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The first instinct of the real estate agent is to get creative first and produce digital content that entertains. Although it’s fun to build a social following there must be content that positions the agent as a professional who knows the market and has a plan for sellers and buyers. Without core content that helps position and convert, content is much ado about nothing but entertainment!
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When top producing agents first realize they are losing their lives to selling more properties they wonder is there will ever be a way out without losing their business. The lesson to be learned is simply starting to see yourself as a business person who needs to be organized with systems that perhaps already exist in rough draft form and need to be written out and followed to ensure the agent understands how time is leveraged before delegating to other people who ultimately free you from doing is all yourself.
Learn more: https://therealtyclassroom.com/podcast/systematizing-is-easy/
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It’s critical that we see our real estate agent business as we would a full orchestra. That each sell or buy side transaction is a sheet of music in and of itself. Each of these pieces of music requires the precise performance of micro work that must get done by you and hopefully your support staff or team. Although everyone is responsible for their roles, only you are the fully responsible maestro who must ensure your business is in tune.
Learn more: https://therealtyclassroom.com/podcast/your-business-is-just-an-orchestra-in-need-of-you-as-a-maestro/
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As business people engaged in the business of real estate we are naturally born into a state of the unknown which we refer to as chaos. Although the term might incite a negative emotional response, the truth is that chaos is the real opportunity calling for you to figure out how to put its pieces in the right organized order and gain a competitive advantage by doing so.
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Whatever the reason real estate agents have for making whimsical decisions is causing a pandemic of a “let’s try this” approach to business building leaving the majority lost in a mess of wasted money, starting and stopping strategy and downright depression. The cure is to start seeing individual ideas as simply part of a wholistic strategy that helps build a predictable and sustainable way of doing business rather than idea chasing.
Learn more: https://therealtyclassroom.com/podcast/how-getting-cranky-hurts-your-business-growth/
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Whatever the reason real estate agents have for making whimsical decisions is causing a pandemic of a “let’s try this” approach to business building leaving the majority lost in a mess of wasted money, starting and stopping strategy and downright depression. The cure is to start seeing individual ideas as simply part of a wholistic strategy that helps build a predictable and sustainable way of doing business rather than idea chasing.
Learn more: https://therealtyclassroom.com/podcast/stop-saying-lets-try-this/
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In the real estate business we see professional telemarketers and salespeople fall victim to performance anxiety on a very regular basis. The key if to build a repeatable system that you can rely on as your base in any circumstance and rely on it to serve the consumer not you. If you want to build everlasting change then you must see yourself in your mind relying on your system, seeking constructive feedback, improving and succeeding!
Learn more: https://therealtyclassroom.com/podcast/how-fear-and-anxiety-pull-top-performers-off-course/
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This week an investor, after having looked at my system and plans for serving sellers, buyers and agents said, ‘this is really good organized common sense.’ Now understand, the person speaking is a very highly educated successful person who appreciates the straightforward and easy to understand approach of any business. So if that’s the case, then let’s stop being so intellectually insecure about simply serving even the highest end clients as well as our agents and make their lives easier by sharing our simple effective plans.
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Too many real estate agents are trying to sell on muscle rather then building and following a strict system because they incorrectly believe that systems are impersonal. However, many of the greatest systems in the world serve the public far better than a haphazard “winging it” approach and allows it’s people to be far more intuitive and personalize the experience. Think great experiences like Starbucks and Chic-Fil-A!
Learn more: https://therealtyclassroom.com/podcast/strict-systems-intuition-you-need-them-both/
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Many real estate agents are creative and intuitive types that are very right brained and visual. They rarely take the time to slow down and plan anything out in detail and even when they do they often snap back to a less organized version of themselves. Mind mapping is a process for agents helps properly marry the analytical and visual creative sides of the brain and serves as the way up to a more controlled and structured business that is predictable, reliable and not reliant on being driven on by creative muscle alone.
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From beginners to top producers, real estate agents are overwhelmed. From not knowing what to do to knowing to many things to do many of them find themselves literally paralyzed and stuck. All of those feelings lead to a depression that they’ll never get out of the hole. However, hope rests on process of kaizen or the slow steady improvement and management of one critical component at a time!
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The majority of agents are born into the business with a desire to sell. That drive grows the inner salesperson to great heights in many cases. However, there is always an inner manager that’s begging for attention and nuture like a baby. When given a chance to grow, your management person will bring you great profit and success through the never ending improvement of your systems!
Learn more: https://therealtyclassroom.com/podcast/make-room-for-your-inner-manager-to-grow/
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Because selling or buying real estate triggers the emotions of your client, you’ll need to beware that often those emotions will be negative and set themselves upon you. The key is to keep your client focused on why they are moving in the first place and keep them moving logically towards the goal. Over time you’ll be increasing your own emotional quotient which ultimately help you be very successful in the real estate agent business.
Learn more: https://therealtyclassroom.com/podcast/youre-solving-people-not-selling-houses/
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The biggest missed opportunity in real estate agency is the lack of a clear strategy to deliver world class follow up once a prospect relationship has been established. You must start with a clear phone relationship to check in while you leverage the delivery of information that updates the prospect on the market status, the ever-changing information regarding properties that matter to them and a series of tips that best prepare them for their purchase or sale.
Learn more: https://therealtyclassroom.com/podcast/4-simple-steps-to-world-class-follow-up/
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
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We live in an age of instant gratification that has stolen our ability to be patient in our creation of list of true prospects. We are constantly looking to scrape the cream off the top of the who’s next pile only to forget the great prospects we created who simply weren’t quite ready when we first met the. So start by cleaning up your list of prospects and build a simple system that reminds you how to serve them until they are really ready and you’ll be greatly rewarded!
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
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➡Web: https://therealtyclassroom.com/podcast
When you approach the real estate agent business with a salesperson’s perspective you tend to see the micro steps that you perceive will help you. Therefore, it’s critical to recognize that it is only through a manager’s perspective that you will see the big picture and realize that you must stop falling down the rabbit hole and instead build upon a few simple and effective core competencies that help you convert more sellers and buyers into quality clients.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
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➡Web: https://therealtyclassroom.com/podcast
Real estate agency is just like a sport. If you want to be a professional you must train like one. True pros always work on the fundamentals in order to be athletically ready for the unexpected twists and turns. They also seek out the true dissenting opinions and course correction from professional coaches and mentors but most importantly they never forget the boss they’re serving: the consumer!
Learn more: https://therealtyclassroom.com/podcast/be-athletically-ready-to-do-business/
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
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➡Web: https://therealtyclassroom.com/podcast
A real estate transaction is a series of beats that must be clearly defined if we are to understand how to make our business sing in tune. A true pro knows the precision of those beats and constantly works on the foundational major beats before indulging in the finer details of the minor beats where true unique and powerful real estate music is made!
Learn more: https://therealtyclassroom.com/podcast/finish-your-beats/
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
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➡Web: https://therealtyclassroom.com/podcast
When a real estate agent turns a lead into a prospect there are assumptions that follow: this person likes me, they appreciate my information and follow up, even, this is a no brainer, only to find out that they lost the deal because they did not know that there were other decision makers talking to competing agents. The key is to always ask if there are other decision makers in the process as early as possible and present to all of them equally to ensure you’re lack of knowledge about who’s really in charge is not the problem.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
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➡Web: https://therealtyclassroom.com/podcast
Many of us will blame someone else or the circumstances for not having the business that we really want instead of asking ourselves if we are being honest about the real effort we’re putting in. If we will start with a real diligent effort to stick to a simple effective plan to serve others in the first 20 hours of weekly effort then the rest will follow!
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
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➡Web: https://therealtyclassroom.com/podcast
Too many real estate agents are disconnected from the outcome that they are after when converting a contact into a client and therefore end up lost along the way only to lose the opportunity and get eaten by the werewolf. So stick to the well-lit path of your system by serving people the way you would want to be served and they will see why they would be lost without you!
Learn more: Stop Chasing Werewolves!
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
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➡Web: https://therealtyclassroom.com/podcast
If you are worried about competing with top producing real estate agents or teams, don’t be. Most top producers are hard chargers who have stopped learning long ago about how to simplify and serve better. They rely largely on resume and brand to muscle sellers into the perception that they are the best however, you can thwart all of that by empowering a seller to understand the truth about how listing and selling really works.
Learn more: https://therealtyclassroom.com/podcast/how-to-beat-out-a-top-producer-for-a-listing/
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
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➡Web: https://therealtyclassroom.com/podcast
Whether you’re a new agent or a veteran of the real estate agent business, it’s easy to fall prey to the sense of scarcity and loss. While there are many times when you must act quickly to protect a fleeting opportunity, most of the time, you can control the process through a systematic approach and stop surrendering your personal life to the business!
Learn more: https://therealtyclassroom.com/podcast/the-right-wrong-times-to-drop-everything/
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
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➡Web: https://therealtyclassroom.com/podcast
In the real estate business there are many obvious and massive problems that need solving. However, for some odd reason, we continue to run away from them and look for what we perceive to be easier ways to be successful. In the end, unless we confront the biggest problems and start crafting the cure with simple solutions, we run the risk of becoming another failed real estate agent business.
Learn more: https://therealtyclassroom.com/podcast/find-the-biggest-elephant-hiding-right-in-front-of-you-help/
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
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➡Web: https://therealtyclassroom.com/podcast
I ask myself, my agents and my coaching members all the time, what problem are you solving and why. The pressure to become a social media expert has never been greater and while it’s important to master all relevant media channels, it’s critical that all of your efforts and actions are geared toward helping you acquire listings at the right price, in the right place, from the right person.
Learn more: https://therealtyclassroom.com/podcast/the-scariest-things-ive-heard-listening-to-agents-on-clubhouse/
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
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➡Web: https://therealtyclassroom.com/podcast
#DannyGriffin #RealEstateCoach #therealtyclassroom #realestate2020
It’s Important to keep asking the question, “what would I do if I were new to the real estate agent business.” As I think through that question, my first steps would be simple but disciplined and intentional. In order to succeed in the reality of the way the business really works from a consumer’s perspective versus what my clouded perspective might have told me I would have to avoid being pulled of course by shiny objects that have nothing to do with listing and closing more properties.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
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➡Web: https://therealtyclassroom.com/podcast
#DannyGriffin #RealEstateCoach #therealtyclassroom #realestate2020
New agents and veterans alike are busy solving problems that they perceive to be their biggest challenge. However, the real estate agent business works a certain way that to a large extent is unbendable. Therefore, when you understand it’s a business based on the acquisition and sale of listings, you can direct your time, attention and money to solving that issue first and the rest will follow.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
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#DannyGriffin #RealEstateCoach #therealtyclassroom #realestate2020
When I finally had a chance to meet Michael Gerber author of the E-Myth as the age of 80, I walked away with a lesson of “you don’t know what you don’t know.” Although it left me spiraling that simple statement helped me fully understand that we must discipline ourselves to study how the real estate agent business really works and put the systems in place to make it our very own reliable asset.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
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#DannyGriffin #RealEstateCoach #therealtyclassroom #realestate2020
When real estate agents are faced with the question, “what’s your biggest challenge?”, they will often reply based on a false perception of what they believe to be their problem. This is often based on the peer pressure that naturally exists in business as we perceive other agent’s problems to be our own. It’s best to understand the fundamentals of the business, consciously consider what you’re not doing, accept that as your real challenge and get to work on solving it with disciplined focus.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
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#DannyGriffin #RealEstateCoach #therealtyclassroom #realestate2020
When most agents are trying new strategies they typically start off by copying someone else they perceive to be successful without considering whether or not the strategy is fundamental to building a real estate business. Furthermore, most quit on that strategy without understanding how to even measure its success or failure. The key when implementing new tactics it to look for milestones that will help recoup your investment and indicate the possibility for long term consistent and predictable returns.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
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#DannyGriffin #RealEstateCoach #therealtyclassroom #realestate2020
The key when building a real estate business is that you must Learn “what” to do and put that in order. Then as you do the work learn “how” to do it best and memorialize that into systems. However, ultimately it’s most important to figure out “who” should do the work of those systems other than you!
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
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#DannyGriffin #RealEstateCoach #therealtyclassroom #realestate2020
While the are many gurus that will teach and preach that you should have a clear and written 10 year goal for your real estate business, very few will ever tell you that successful attainment of those goals is predicated on your full understanding of how the business really works and then getting out of your own way by getting the help of others to push the growth agenda!
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
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#DannyGriffin #RealEstateCoach #therealtyclassroom #realestate2020
In life nobody is born pre-wired to be the perfectly balanced business person and in real estate those that migrate to the top-producer status tend to do so on shear will power and muscle. The best way to build an actual business is to recognize yourself as the biggest danger and fight to understand how managed systems are the key to success. Once you get basic systems in place you must delegate their operation and subsequent improvement to those who are better wired to do so than you. Simply put, get out of the way!
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
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➡Web: https://therealtyclassroom.com/podcast
#DannyGriffin #RealEstateCoach #therealtyclassroom #realestate2020
In the real estate business it’s easy to lose yourself to the emotional ups and downs of a business that deals in the single largest financial and emotional transaction that most people make in a lifetime. However, real estate is truly a business “of service” and you must rely on a results based process that you stick to and refine that serves the needs of the consumer without collapsing under the weight of your own human discretion.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
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#DannyGriffin #RealEstateCoach #therealtyclassroom #realestate2020
Many real estate agents begin their careers with a very strong emotional drive to serve, however, their big “Why” might often lead them to believe that the money doesn’t matter, but it does. The first step to reconciling the “why” and the money is to realize that they can and must coexist.
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
The book "The Nuclear Effect" by Scott Olford really challenged me as a business owner and inspired this episode. Olford talks about three business personas, in a similar system to Michael Gerber's. It made me realize there was a business persona "type" that I didn't realize I needed to pay more attention to.
Give a listen as we take a deep dive into these three personas and how to fill some major gaps in your real estate business!
Learn more here: https://therealtyclassroom.com/podcast/which-one-of-the-3-business-personas-are-you/
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
How Your Inner "Stories" Affect The Growth Your Business | The Realty Classroom Podcast Episode #130 Learn more here: https://therealtyclassroom.com/podcast/words-over-your-mind Reaching a "comfort zone" with your real estate business can actually limit your growth. A big reason why we do this to ourselves is because we're telling ourselves the wrong "stories." Have you ever stopped and tried to consciously figure out what story is playing over and over again in your head? Or how that affects the growth of your business? Give this episode a listen to learn how to start telling yourself a new story with a more growth-oriented outcome! ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
This is one of the "meatiest" topics that I've engaged on The Realty Classroom Podcast in a while: Is Conservatism Why Your Business Isn't Growing? I regularly preach business conservatism for realtors: "Don't waste your money!" The question then becomes, how do we leverage the strengths of business conservatism and tie it into a growth mindset? Listen for powerful, detailed and pragmatic advice on how to grow your real estate business Learn more here: https://therealtyclassroom.com/podcast/conservatism-in-business ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
Real estate agency has to be a game that you love to play or best stated as the game worth playing. Once you see it as a game, first simplify the concept of the “board” just like Monopoly, then play it as often as you can so that you learn the moves that serve you best and you’ll emerge as a seasoned expert with a winning strategy! Learn more here: https://therealtyclassroom.com/podcast/business-game ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
When we enter into real estate agency for the first time or try to improve an already existing business, we must first become fully aware of the limitations of our current perspective and seek true consumer feedback and coaching pushback until we reach a teachable state of mind. Learn more here: https://therealtyclassroom.com/podcast/teachable-to-persevere ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
Here's a great analogy for thinking about your plan for your real estate business: The plan is a well-lit path. When you have a plan that works and you have the discipline to stick to it, train on it, and implement it, the plan is always there for you in every situation. Our tendency is to get in a hurry, which inevitably causes problems for our business -- because we then stray off the path! Give a listen to learn more about the power of sticking to the well-lit path! Learn more here: https://therealtyclassroom.com/podcast/well-lit-path ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
Although many great performers want to be successful, they must realize that talent is not necessarily a precursor for leadership. So it becomes crucial to learn how to lead if you want to grow beyond your own limitations. Learn more here: https://therealtyclassroom.com/podcast/lead-your-business ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
I literally get the chills during this episode of the Realty Classroom Podcast. After a recent call with my Mastermind group, everyone was saying this was "the best call ever." Why? Because it gave everyone in the group a sense of control over their real estate business. If you suffer from "attention deficit disorder" as a manager, I want to invite you to give this episode a listen and offer you an inside look at this incredible Mastermind call -- and how it can change YOUR business for the better! Learn more here: https://therealtyclassroom.com/podcast/best-mastermind-call ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
Real estate leads are everywhere. When you get right down to it, there a lot of prospects available in this business, too. But in order to succeed, you need CLIENTS. Your goal should be to convert leads into prospects (or weed out bad leads), and then prospects into clients as they go deeper into a relationship with you. So, how can you convert more prospects into clients? Give a listen and I'll walk you through my strategy for this all-important aspect of running a real estate business. Learn more here: https://therealtyclassroom.com/podcast/convert-more-clients ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
Why are you doing this? That's a really important question to ask yourself, whether you're a brand-new real estate agent who just got your license or if you're a top-producing veteran. Why are you in the real estate business? That's the first of four critical questions that all real estate agents should be asking themselves right now. Give this episode of The Realty Classroom Podcast a listen for the other three questions you should be asking yourself as well! And here's a hint: You can become a better manager of your business if you go through these questions! Learn more here: https://therealtyclassroom.com/podcast/top-4-questions ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast
Do you feel like Bill Murray's character in the movie Groundhog Day? Are you just getting up and re-living the same day, over and over again, while hoping that a real estate business will somehow emerge from the same old process that you keep doing over and over again? The thing that will help you break out of that cycle is a PLAN and, in this episode, I'll show you how easy it is come up with a plan. Learn more here: https://therealtyclassroom.com/podcast/long-term-value ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
There are a lot of real estate agents who are simply afraid to be authoritative. Why? You have a real estate license, you have the knowledge and skills to walk a buyer or sell through a complex process, and you are the guide that they need (not want, NEED) to lead them through that process. That's plenty of reason to feel authoritative, but how do we do that? Learn more here: https://therealtyclassroom.com/podcast/real-estate-authoritative ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
I don't just coach other real estate agents on how to grow their business. I'm an active real estate agent. It's my day job! As we're seeing big market shifts right now as a result of COVID and violence in cities, a lot of us are being confronted with an important question: "Why should they (potential new clients) do business with us?" In this highly practical episode of the Realty Classroom Podcast, I'll walk you through a real-world example of how to convince a prospect that they should do business with you -- even if you haven't been able to meet with them face-to-face due to geography or the pandemic. Learn more here: https://therealtyclassroom.com/podcast/why-should-they-do-business-with-you ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
If you're a real estate pro, you should really let it sink in that we are in the "therapy" business. We are assisting people in the largest single financial transaction that most people will make in their entire lifetime: Buying or selling a piece of real estate. That's heavy! One mistake that we have all made is putting too much pressure on someone who doesn't have a big enough "Why." In this episode, we dive into how to solve that problem for your business.
Learn more here: Learn more here: https://therealtyclassroom.com/podcast/big-enough-why ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
In this episode of the Realty Classroom Podcast, we'll start to tie together some previous topics into a workable, strategic framework for your business. I tackle the concept of a "value ladder" for your real estate business here. It's helpful if you haven't listened to it yet to go back and check out Episode 115 on the 4 Key Traits of an Ideal Seller. Your value ladder is a series of steps that you will take a client through during a real estate transaction, starting with a "Freemium." The goal of your value ladder is help a prospect ascend the ladder all the way up until they're a happy past client! ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast
4 Keys To Negotiating In A Hot Market! | The Realty Classroom Podcast Episode #116 Learn more here: https://therealtyclassroom.com/podcast/4-keys-hot-market In the wake of the COVID pandemic and with interest rates being ridiculously low, some real estate markets are white hot right now. As a real estate professional, you need to be ready to tactically deal with that. How do you give your buyers the best possible chance of victory, when there is suddenly so much competition in the marketplace? How do you make your buyer stand out, so that the deal doesn't fall through on them? In this episode of the Realty Classroom Podcast, I'll walk you through the 4 main keys to negotiating in a hot market (plus one bonus key). ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
Figuring out your ideal seller avatar should be a fun exercise for real estate professionals because you get to be a bit selfish in doing it! Who is your absolutely ideal seller -- what are their important characteristics?
After 21 years in this business, I share with you in this episode the four key character traits that I look for in a seller. I'll also share the conversational strategies I use to figure out whether a potential seller has those traits. Plus, why it's time to RUN AWAY from a seller... if they lack one of these character traits in particular!
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
#DannyGriffin #RealEstateCoach #therealtyclassroom
A real estate transaction is a complex thing and home sellers often do not know all of the things that they need in this context. But they do know what they want! The challenge for you as a professional real estate agent is to give them what they want (so they will choose do business with you), so that you can then explain to them what they really need. How do you do this? It starts with knowing what home sellers really want. If you know what they want ahead of time, you can be ready with an answer. Without further ado, give this episode a listen for the top three things home sellers really want! TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST: ➡ They Want To Know About How You Will Market Their Home! ➡ They Want To Understand How You Give Them The Best Chance To Win! ➡ They Want To See Your Effort! ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
A big question that a lot of real estate professionals have in a crisis (and boy, have we had several of those this year), is "How do I handle social media?" Should we get emotional and fly off the handle? In this episode, I'll walk you through how I advised my mastermind group on those questions this week.
It's okay to be emotional in a crisis -- but how can you turn it around and be a calming force for others while still being a market maker?
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ Take A Breath And Think Logically First!
➡ What Is The Real And Immediate Affect On The Market!
➡ It’s Okay To Let The World Know How You Feel!
➡ Regardless Of Any Circumstances You Have An Obligation To Lead As A Real Estate Agent!
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
#DannyGriffin #RealEstateCoach #therealtyclassroom
Are Real Estate Buyers Really Liars? | The Realty Classroom Podcast Episode #112 Learn more here: https://therealtyclassroom.com/podcast/real-estate-buyers-liars "Buyers are liars" is one of those mindless things that agents repeat and which gets drummed into us somehow in this business. I get it. You've been burned by buyers in the past (we all have). But does that really mean they're "liars." Or, does it mean that we never really entered into a deep enough relationship with them to begin with? What if the problem is... you? Believe it or not, you need both sellers and buyers for every real estate transaction! So, let's dive into this issue and figure out ways to attract your ideal buyer in the first place! TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST: ➡ Why Do We Even Call Buyers Liars? ➡ The Key To A Better Buyer Starts With Avatar! ➡ Be Willing To Demonstrate Value For Free! ➡ Look For Direct Contact With Buyers Already In The Process! ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
Prospecting should never be considered a dirty word in the real estate agency business because we all have to create prospects and we simply need to learn how to do that in a way that the consumer really appreciates. TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST: ➡ What Is The Right Definition Of Prospecting? ➡ Why Are Prospects The Cornerstone Of A Real Estate Business? ➡ How Do You Really Prospect Like Sheep From The Wolves? ➡ Happy Prospects Create Happy Past Clients! ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast
What if you could have a level of control over your real estate business that allowed you to remain calm in a crisis? Sounds pretty valuable, right? If there's a recession, a pandemic, a new digital wave or some other mass chaos event that hits the real estate market, you could just shrug and continue doing business. Sound like magic? It's not. It's the power of maintaining high quality lists within your conversion module -- and I'll walk you through it in simple steps in this episode! TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST: ➡ Your Business Is A Series Of Lists That Must Be Segmented! ➡ You Must Think Like An Owner And Treat Your Lists Like They Are Golden Bars! ➡ Manage Lists Tightly To Understand How Big Or Small They Really Should Be! ➡ Whenever Possible Monetize Your Lists To Gain A Sense Of The True Value Of Your Business! ➡ Maintaining Your Business Value Is In Direct Relation To Your Ability To Maintain Valuable Lists Under Any Economic Circumstances! ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
Referrals are great and they are an important part of a real estate business, but if you really want your business to grow and prosper, you should listen to this episode. To grow your business, you must proactively be having conversations about real estate with others. We'll also get into why I hate the term "cold calling" and why your calls to leads will never be cold if you follow this advice. Give the Realty Classroom Podcast a listen as we cover conversations about real estate and your prospect lists! TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST: ➡ You Must Do Business With People You Don’t Know! ➡ Conversations Are The Cornerstone Of New Business! ➡ Good Service Offers Create The Best Quality Prospects! ➡ Prospect Lists Must Be Micro-Managed! ➡ Protect Your List And The Clients Will Follow! ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom ➡Web: https://therealtyclassroom.com/podcast #DannyGriffin #RealEstateCoach #therealtyclassroom
Whether you're a seasoned pro or just starting out as a brand new realtor, are you ready to stretch yourself and achieve more when it comes to your financial goal? Then give this episode of the Realty Classroom Podcast a listen. I'll lay out five simple steps to a real, attainable financial goal and show how easy it can be to get there when you take a strategic approach.
Big companies are always issuing monthly and quarterly reports -- and those reports mostly have to do with whether or not they're attaining their financial goals. You should take the same approach to your small business and I'll explain how easy it is in this episode!
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ A “Written” Gross Commission Goal!
➡ Discover The Real Median/Middle Price In Your Target Market!
➡ Determine Your Average Commission Rate Target!
➡ Calculate Your Average Commission Target!
➡ Calculate The Number Of Transactions You Need To Reach Your Gross Commission Goal!
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
#DannyGriffin #RealEstateCoach #therealtyclassroom
Guided Missile Precision: Telemarketing Refined!! | The Realty Classroom Podcast Episode #107
Learn more here: https://therealtyclassroom.com/podcast/telemarketing-refined
I have a ton of information packed into this episode of the Realty Classroom Podcast for you! You can use this info to improve your interactions with buyers and sellers in almost any situation, whether you're on a telemarketing call or directly in the house with them. All you need is the ability to handle some constructive criticism -- and I'll share with you how to deal with that as well.
From guided missile theory, to heroes and guides, to that phone call when you're dealing with someone who has just had a death in the family, there is a wealth of info that you need in this episode.
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ Nobody Really Loves Constructive Criticism!
➡ The Consumer Is The Hero & The Boss!
➡ What You Say Gets You What You Deserve!
➡ Simplify & Stay The Course!
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
#DannyGriffin #RealEstateCoach #therealtyclassroom
One of Warren Buffet's sayings that is incredibly relevant to realtors right now is, "Only when the tide goes out do you discover who's swimming naked." This podcast was recorded during the COVID-19 outbreak of 2020, when a lot of business owners are suddenly "swimming naked." They're panicking because their business model was not built with the inevitable "next crisis" in mind.
Crises come and go: Recessions, pandemics, depressions. Think of how the switch to digital impacted real estate not too long ago. So, how you build your real estate business so taht when the tide goes out, you don't get caught "swimming naked?"
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ Only When The Tide Goes Out Do You Discover Who’s Swimming Naked!
➡ It’s The Business Model First!
➡ Lead Squirreling Comes Back To Bite You!
➡ Get Serious About Listings & Past Clients!
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
Maybe I should have called this episode "The Servant and the Profit!" How do you balance having a servant mentality in the real estate business while still achieving a profit? How do you use this model to build a long-term, sustainable business when an inevitable crisis like COVID-19 comes along? We dive into these questions and more in this episode.
Join me as I discuss ways to intentionally give your best material away for free, while doing it in such a professional way that it is profitable!
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ The Story Formula & Why It Matters!
➡ Guidance Is About Others But Your Still Have To Compete!
➡ Give Intentionally & Professionally!
➡ Understanding The Giving Funnel Is Profitable!
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
#DannyGriffin #RealEstateCoach #TheRealtyClassroom
Would You Work For 5%?
Learn more from the episode here: https://therealtyclassroom.com/podcast/would-you-work-for-5
Most real estate agents don’t understand that as independent contractors they can build a business that focuses on them as the owner/investor first and they should automatically pay themselves 5% off the top off each commission into a savings account that is then swept into an investment account that takes advantage of compound interest growth. Grow your discipline to think like the owner first
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ The Conflict Of The 3 Personas Of Independent Contractors!
➡ The Owner Is The Investor!
➡ Automating The 5% Off The Top Not The Bottom!
➡ Automating The Growth Of Your Money!
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
#DannyGriffin #RealEstateCoach #TheRealtyClassroom
Chasing whimsical leads on the internet so that you can brag about your huge database isn't doing your real estate business any good. It's just not. How could you possibly serve any of them if your database has 10,000 names in it and you've only got the capacity to really handle four to six sales in a month?
Let's do deep dive on how to clean up your list and do more with far less contacts in your database!
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ The Only Thing Worse Than An Empty Database Is A Bloated One
➡ Lead Squirreling & Hoarding: The Leading Cause Of Bloat
➡ Stop Looking For Solutions To Problems You’re Causing
➡ Start By Serving Your Best Quality Leads, Prospects, Clients and Past Clients In A Deeper Way
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
Are you actually managing your business? Or, are you abdicating that responsibility and hoping it all works out while never fully taking charge?
In this episode, I'll let you know how to unleash your inner "Manager" personality in order to take charge of your business. This allows you to develop repeatable strategies that result in happy past clients, who in turn refer new business to you. That's the real accelerant that we all need to achieve our goals and grow our real estate businesses.
"Slow down. Get some big rocks in the jar and manage them. In fact, they're already in the jar -- they're just unmanaged." - Danny Griffin
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ The Missing Personality Type!
➡ What Needs Management?
➡ Working On The Bigger Rocks!
➡ Making Room For Long Run Manager!
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
A lot of real estate agents are drowning when it comes to figuring out how to produce content for social media. In this episode, I break it down into very simple steps so that you can produce targeted social media content that sets you up as a real estate expert in your market.
Listen for my best advice on how to set up your own inexpensive video production studio, what to produce, how to produce it and how to effectively push it out to social media sites from your own website.
"Your first video is just a once-a-month piece of content. Come on, now! If you're not doing that, you're not getting out of bed each day!" - Danny Griffin
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ Set Up A Low Cost Production Studio!
➡ Start With Core Real Estate Content!
➡ Which Comes First Website Or Social Channels?
➡ Be Consistent Not Perfect!
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
Here it is, the big milestone, Episode 100 of the Realty Classroom Podcast. For this episode, I go back through the list of the 100 most-downloaded episodes and cover the topics that were of the most interest to you -- the listeners. A lot of the most popular episodes dealt with time management and other concepts that will help you become a better real estate agent. Give a listen for a recap of these hot topics.
"Instead of waiting for the internet to somehow magically throw the fish up into the frying pan and cook itself for you, you have to dive over the side of the boat with a knife in your mouth and go fishing! I'm vegan now too, but try to see through my metaphors." - Danny Griffin
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ Why you MUST eat that frog!
➡ Why you MUST go to work!
➡ Why you MUST look for negative feedback!
➡ Why you MUST be a proactive hunter!
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
Your ideal client in real estate -- your "avatar" -- is absolutely critical. Why? Because once you narrow down that ideal client within a geographic range, it becomes much easier to use targeted marketing to attract those clients.
In this episode, I go over moving from simple demographics into psychographics, in order to really hone in on your avatar and market to that person. The purpose of marketing, after all, is to go out and find those people (avatars) who will help you to achieve your financial goals.
"Take care of people. As long as they all have a reason and there's a high level of motivation, those are the basic psychographics that I think can at least create a successful opportunity." - Danny Griffin
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ The Matching Of The Right Message To The Right Person At The Right Time Is Everything!
➡ Demographics Versus Psychographics
➡ Considering Only The Best Media To Reach Your Avatar
➡ Being Bold Enough To Stick To Your Avatar
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
In this Episode, We’ll Cover The Only Reason For Marketing!
a. The First & Most Important Marketing Guideline Is Your G.C.I. Goal!
b. The Only Reason For Marketing Is To Help You Attain Your Financial Goal.
c. You Must Attract Sellers At Or Above The Mean Sale Price In Your Target Market.
d. Measure Each Actual Closing Against Your Targets.
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
We're all starting to sound the same way in the real estate business. We're cold calling people and we're all hammering them with the same points. What's bad about that? The consumer is noticing this and it's annoying them!
So, how do we break out of the pack and stop sounding live everyone else? How do you grow a unique business when we are really governed by universal principles in real estate? I dive into how some simple strategic planning can help you to be truly unique in this business.
"When they grind me up and sprinkle me a little bit in the ocean and a little bit up in the hills of the Rockies, I can be fulfilled. And that's what this is really about -- to live authentically." - Danny Griffin
Topics on This Episode of the Realty Classroom Podcast:
➡ The Dilemma: Are We All Sounding Alike To The Consumer?
➡ Is Being Unique Even Possible?
➡ Start With You And Your Service!
➡ Give Strategically & Win
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In this episode of the Realty Classroom Podcast, I argue that time management is a real issue. Two issues, actually. First, when you're a new real estate agent, you don't understand that this is a business and not a job. You don't know what to do. Second, once you start to figure out that it's a business, you suddenly have too much to do.
Those are real issues and I feel your pain, and I'm here to help. BUT... there's a point where time management becomes an excuse. When that voice in your head starts to hold you back, that's when I'm most likely to start to get ornery with you, which is what happens in this podcast.
"We're hearing a piece of advice from somebody who's got the lab coat on, like the Doctor of Real Estate, and all of a sudden we assume that that's the answer. No! Think, people!" - Danny Griffin
Topics Covered on This Episode of the Realty Classroom Podcast:
➡ Time management solution 1: Find the truth about the real basics of this business
➡ Time management solution 2: Execute & refine
➡ Recommendation: Learn about the Japanese business philosophy known as "kaizen"
➡ Bonus section: Beware the shadow and get out in front of it
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Getting in face to face situations with buyers and sellers is a much better way to run a real estate business, in my experience, than chasing whimsical digital leads. It's critical! So, how do we think strategically in order to come up with the fastest way to get into face-to-face conversations? That's the main focus of this episode, so buckle up.
Just 30 minutes before I recorded this, I was in a presentation with two sellers who were highly emotional in that situation. I explain how this situation became incredibly powerful and empowering, because I was ready to help them as much as I could through strategic planning I had done beforehand.
"No agent 'owns' an area, by the way. Go look up what percentage of a marketplace any top producer controls. It's smaller than you think. A LOT smaller." -- Danny Griffin
Topics on This Episode of the Realty Classroom Podcast:
- The goal is face-to-face presentations -- so what's the fastest path to that goal?
- Why I always study first and act second -- Strategy first!
- How to influence and empower the decision-makers
- How YOU can get face to face as quickly as possible -- what really works best for you?
- Get the plan at FreeAgentGift.com
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In this episode, I once again approach a strategic way to run your real estate business. Get up above your business and view it as an assembly line, much like Henry Ford's approach to making cars that revolutionized the business world. Ford's raw materials were steel, rubber and so on.
As real estate professionals, our raw materials are people -- buyers, sellers and for Broker Owners, a third group which is agents. Those are your three avatars as we go through today's message on creating three individual funnels for them.
Listen for tips on how to get those funnels up and running as a repeatable, strategic way of running your real estate business.
In this episode I wanted to talk about how I simplified my own listing presentations (and why), and how you can do the same thing. If you haven't really thought about it in this way yet, here's an important point -- and let this sink in: Your listing presentation begins with your marketing.
And it doesn't matter what medium you use for your marketing, whether it's a YouTube video, Facebook post, direct mail or some other form. All of your marketing should tie into your "Seven Steps" method, so you are constantly educating the seller about the process. By the time you arrive at their home with this message, you've already done a listing presentation in chunks!
Topics on This Episode of the Realty Classroom Podcast:
➡ Give the sellers what they want in your marketing. Give away your best stuff for free.
➡ Also include what they need: Your guidance and insight through a complicated process. Let them know they need it.
➡ Why keeping your "Show & Tell" chunked up helps you win at the listing presentation.
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In this episode, I talk about the skills that you need to develop that fit directly into the strategies that I've been sharing with you in previous shows. In the last episode, I talked about Marketing and Conversion strategies.
Here I share with real estate agents the skills that they must develop to effectively carry out those strategies.
For example, copywriting is one of the skills I recommend to improve your marketing. A copywriter spends their life thinking about their audience. Who is your ideal client? Once they figure that out, they craft the message of how they can help that person. Spoiler alert: When you think like a copywriter, you realize that the message is not about YOU!
So, join me for some great discussion on the skills you need to be a better and more strategic real estate agent.
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The end of the year is a great time to sit down and think about the strategy for your business. Start from a strategic perspective: You have to have a plan.
I'm really big on simple plans. From a strategic standpoint, you don't operate on abstract theories. You have to sit down and observe this business. Watch top producers and see if there's a plan that they're using, so you can emulate that and start to understand how to run a successful business.
There are two driving forces in this business that I want to strategically simplify for you in this episode: Marketing and Conversion.
"Get rid of all these internet inquiries that are just whimsical, that are drowning you. And get serious about the buildup of your top 20 prospects, 10 buyers and 10 sellers, that you're serving." - Danny Griffin
Topics on This Episode of the Realty Classroom Podcast:
- The two 'Triangles' or modules: Marketing and Conversion
- How to Market in order: Market, Message, Media
- How to Convert in order: Lead, Prospect, Client
- Plus: Advice on trimming your leads down so that you are left with good leads!
This topic today is foundational to the work that I have used to improve my business. I learned from some really smart people over the years and I implore you: Please, copy what I do because the methods work!
I've taught for years that you need different perspectives to succeed in small business. Strategy and tactics are different perspectives for how you approach business. Many agents are very good at the tactical level, but fail to understand or analyze how their tactics fit within a strategic framework for their business.
In this podcast, I explain the difference between tactical and strategic visions for your business -- and how a strategic vision can be used to improve your tactics.
"The majority of my week now is spent thinking and asking myself, ‘Why am I doing these things and are they working to achieve the vision I have for my companies?’" - Danny Griffin
Topics on This Episode of the Realty Classroom Podcast:
- The difference between tactical and strategical visions
- What is a "strategic perspective?"
- The process for strategic decision making
- How to measure and refine your tactical choices to result in good strategic and repeatable outcomes
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Recognizing the buyer's and seller's Number 1 Fear is critical to your success in the real estate business. What is that fear?
In my experience, that Number 1 Fear which has a global effect on the industry is their fear of being taken advantage of. This is a fear that is very basic to humans. It's a primal fear that we developed a long time ago. Being taken advantage of back in the Stone Age meant you were probably going to get eaten!
Let's personalize that idea for the modern age: Have YOU ever been taken advantage of? Even if you're super-smart, you know this has happened to you and you know how you felt. In addition to the negative emotions, you probably want to get up and fight anytime you suspect that you're in that sitation again.
So, when you have a buyer or seller who gets triggered, it becomes "fight time" for them. More passive buyers and sellers won't fight -- they'll simply "go dark" on you. Buyers and sellers get emotional, accuse us of taking advantage of them, and then we start getting emotional... Logic simply goes out the window at that point.
In this episode, I'll unpack that Number 1 Fear of buyers and sellers plus go over ways to overcome it.
Topics on This Episode of the Realty Classroom Podcast: * Being Take Advantage Of & It’s Global Affect! * Recognizing How Each Consumer Demonstrates It! * Sticking To The Safety Of A Systematic Remedy! * Not Losing Yourself To The Emotional Crescendo!
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I talk to a lot of real estate agents who would love to be on social media, but they don't know where to start. It's overwhelming. A lot really active agents on social media have thousands of followers, but you might even not know where to start when it comes to content. Let's chunk it up and make it simpler in this episode of the Realty Classroom Podcast! Just as I did last week's episode on simplifying the real estate business, let's do it again with social media.
Understand that social media is a medium, upon which messages are placed. Here's Step One of simplifying social media: "Google" your own name. What do you find? Probably not much if you're brand new to this! You'll probably find a bunch of other people with your name, and not much related to yourself. If your name or your business' name is not online, wouldn't that be a great place to start?
Next, I go through a checklist of the major profiles that I recommend my coaching clients to have: Facebook, Instagram (perfect for realtors!), LinkedIn and YouTube. Once you have those established, it's time to start on your social media content -- which leads right into a discussion of "How to Do a Simple Market Update."
The key, as always, is to chunk the subject up and keep it simple, simple, simple!
In this episode of the Realty Classroom Podcast, I also discuss:
- Google Your Business & Name – What Do You Find?
- Check Your Major Profiles: Facebook, Instagram, LinkedIn &Youtube
- Create Your Basic Content: Market Update
- Create Your Tip Series
- Add Your Just Listed & Just Sold
- Be Consistent
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How do you simplify the real estate process? It was so rewarding for me after a recent mastermind class when a top producer who he's known for more than 10 years said, "I finally get the simplification process!"
Your brain can shut down due to the complexities of the real estate business. It seems overwhelming. Running a small business is tough enough, let alone a real estate business. It's a huge financial transaction with many moving parts -- and people GO CRAZY. After 20 years of doing it and more than a decade teaching it, I want you to know that you can simplify real estate sales.
Whether you're a rookie or a top producer, I recommend pursuing the basics. Which basics? The Entrepreneur, who is the visionary; The Manager, who is the disciplinarian; and The Technician who executes. That's it! Those are the three concepts out of Michael Gerber's book that were such a big influence on Danny and can be for you as well.
"It's all about you sticking to these basics of educating somebody and empowering them in the right way." - Danny Griffin
Topics on This Episode of the Realty Classroom Podcast: * Real estate sales is simple; how your brain sabotages the process * Listen for real feedback and make simple adjustments * You have three roles as a small business owner: Entrepreneur, Manager, and Technician * How to tie marketing into earning conversion * The self-discipline of The Manager; stick to the plan and repeat it
In this Episode We’ll Cover: Why You Should Become A Pricing Expert!
a. Stop Guessing And Lying!
b. Learn The Basics Of Math!
c. Slow Down & Study Property Differences!
d. Stop Getting Stuck In A Game Of Pricing It Right Bingo!
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Episode link
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In this episode, I got to be interviewed by somebody else, in the heat of my coaching moment. So, once a year, we hold TRC Live, as an event. In fact, we had it postponed for several years, and this was the first one, recently, that we did.
So, Dean gets to interview in the thick of this moment. You'll see, I'm pretty intense, I'm fired up. I'm very focused on how I feel about these things. I think that'll give you an interesting perspective that's a little bit different from the standard podcasts that I do here.
Without further ado, here's my interview that I did for Dean Miller, on his podcast Opportunity Knocks. Enjoy!
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One of the challenges of being in the business of being a real estate agent is the dark element of resistance, of just doing enough and then wondering why your business is at a substance level. In this episode, we discuss some of the darker elements that thwart you and how to overcome that White Elephant in the Room, the resistance and push back that hold you back.
Show notes:
- The resistance and the challenges of real estate that are external resistors that trigger emotions that bring internal resistance.
- David Goggin's attitude towards motivation and how he lost 300 pounds, and inspirationally dissatisfied and becomes a Navy Seal, by becoming an ultra-marathon runner and elite athlete.
- The Lion as the king of the jungle and the animal survival instinct and doing enough to survive. Are you doing "just enough"?
- Stay within striking zone and how it works in your business
- The sinister resistance that is set to just survive and the energy it takes to get beyond survival. "The Dark Chamber"
- Doing the basic things that are practical- Pareto Principle: Tell-a marketing hours and open houses and how to motivate to keep moving.
In this Episode We’ll Cover: You Must Eat The Frog!
a. Self-Leadership Starts With Doing The Right Things! b. Self-Management Demands Doing Things Right! c. Without Execution It’s All Just A Dream About Someday! d. Eat The Dang Frog First!
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In this Episode We’ll Cover: Look For Negative Feedback!
a. Maxwell Maltz & The Guided Missile Theory! b. Measure Your Critiques Against Your System Not Your Emotions! c. Seek Out Second & Third Opinions Before Changing! d. Never Get Fooled Into Believing It’s Ever “Fixed
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In this Episode, We’ll Cover: Why Being A Proactive Hunter Matters! a. You Have A Lot Of Competition For Your Clients Eyes b. You Are Risking Your Relationship By Waiting Back c. Leverage Your Access To The Source (MLS) d. Be Proactive And Hunt For Relevant Information. e. Technology Is Only A Threat To The Lazy Agents
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In this Episode We’ll Cover: Stop Hearing What You Only Want To About Your Business a. Critical Thinking Is A Key Requirement For Success b. Seek Disagreement Before All Major Decisions c. Always Consider The Other Perspective To Learn What You’re Missing d. Dedicate Time To Work On Your Strategic Plan e. Be Humble & Recognize The You Don’t Know What You Don’t Know Subscribe to the podcast!
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CRITICAL THINKING IS A KEY REQUIREMENT FOR SUCCESS
Strategic planning requires critical thinking in any business, and especially in real estate. Are you thinking critically about marketing, for example, or are you dismissive when someone tries to give you advice? The person who is constantly thinking, watching, learning and analyzing critically is more likely to succeed than someone who remains static and doesn't think about their business. Especially in this day and age!
SEEK DISAGREEMENT BEFORE ALL MAJOR DECISIONS
Disagreement that collides with the way things are helps us to think critically. Think of a debate coach who's really tough on a kid to help sharpen their skills. I will always agitate you to THINK critically before making any business decision. It's like fingernails on a chalkboard to me every time I hear agents making whimsical decisions because they heard someone is "killing it with this message." Stop and think, people! You should always seek disagreement before making a major decision. Your brain will actively try to avoid disagreement - but you should be looking for it.
ALWAYS CONSIDER THE OTHER PERSPECTIVE TO LEARN WHAT YOU'RE MISSING
The other perspective can often reveal something you're missing. You might think something is a great idea initially, but a colleague with another perspective could reveal that a new marketing fad might not be the best way to spend that money. What if an even better idea is revealed when you seek out the other perspective?
DEDICATE TIME TO WORK ON YOUR STRATEGIC PLAN
At my live events, I press agents to think strategically about their business. It's all modular, like these podcasts, only it's a deeper dive into specific modules. And it is dedicated time. Sometimes you need to shut everything down, get away from your marketplace and dedicate time to work on that strategic plan. We agitate attendees to think about these things, write them down and then debate the points with each other and disagree. Get serious about sequestering yourself away and dedicating time to work on your strategic plan.
BE HUMBLE & RECOGNIZE THAT YOU DON'T KNOW WHAT YOU DON'T KNOW
This is a great piece of advice for life in general. I happened to get it from a guy whose work I really respect: Michael Gerber. I met him a few years ago and he told me, "Remember, you don't know what you don't know." That was a humbling experience for me. The minute you lose your humility and fail to be a learner, you begin to lose traction. Think, "What don't I know today?" and keep moving, because business is relentless.
In this Episode We’ll Cover: Why You Should Hope It’s Very Difficult!
a. Stuff Gets Real In Real Estate b. My Buyer & The Math & Fear c. My Seller & The Pain d. Who You Must Become To Be Successful
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STUFF GETS REAL IN REAL ESTATE
I'm not aware of any small business, including real estate, that is "easy." The path to success is difficult. Michael Gerber taught me this important lesson one time when I met him, which was, "We don't know what we don't know." This is pretty foundational for this podcast episode: Learning is about work ethic.
Let's get to it: "Stuff" gets real in real estate. Things can go haywire quickly. The most intelligent, emotionally mature person can go crazy when we're dealing with real estate. It's one of the largest emotional transactions they'll ever make in their lifetimes. Therefore, it's crucial for you to be a good learner as a real estate agent and to work hard to LEARN. You're supposed to be guiding these people as they're going crazy! A real estate sale is a chaotic event and you need to be a rock in that storm. Here are two important anecdotes from my past week.
MY BUYER & THE MATH & FEAR
This first client had her whole life ripped out from under her in a divorce. As realtors, we understand this happens a lot. Because she's in my past client pipeline, she decided to make a move and contacted me. She was highly motivated and wanted to get out her condo and into a single-family home, plus some real estate investing. The selling side went great. But on the buying side, I failed to recognize the fear that was bubbling up inside her. This is a lengthy story but listen to this section for the solution and outcome -- and how I was able to help her through patience and learning on my part.
MY SELLER & THE PAIN
A lot of people are in pain when they're going through the real estate process (think divorce and death). This second client, a seller, was a maintenance guy. Everything at the house was immaculate -- if something had needed done, he did it. I learned during the process that his wife had recently died. At one point during my talk with him, he went off... on me. It was the most emotional explosion against me that I've seen in 20 years. The previous client was dealing with fear and this one was dealing with unimaginable pain -- which was an avalanche on ME. Listen to learn how I engaged with and helped this seller.
WHO YOU MUST BECOME TO BE SUCCESSFUL!
This is really about who you must become to be successful in this business. I can teach you tactics until the cows come home, but those tactics will only get you so far. You must become an emotionally secure person who can walk into these situations -- often charged with fear and pain -- and HELP people. That's the business we're in. That's how you're going to be successful.
In this Episode We’ll Cover: Why You Should Sweat the Details
a. The Small Stuff Makes Up The Big Stuff b. Chunk Up The Big Rocks First c. Let The Pathway Pave Itself d. Memorialize The Steps & Constantly Beat On Them
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THE SMALL STUFF MAKES UP THE BIG STUFF
I believe that a lot of small businesses, including real estate businesses, fail because they do not sweat the details. The small stuff makes up the big stuff, which is why it's so important to pay attention to the details. If you've been to FreeAgentGift.com and seen my infographic, that is the process by which I make Michael Gerber's concept of Entrepreneur-Manager-Sales/Technician simpler through a process I call "chunking it up." Know from the outset that there is a ton of "small stuff" in this business -- and we'll get there.
CHUNK UP THE BIG ROCKS FIRST
We'll get to the detail, such as "How do I hold an open house?" But first, we have to chunk up the big stuff. Put on your Manager hat and stay with me. Imagine being up in an elevated glass room and looking down to where you can see your business in sections. Looking down at the business this way (as The Manager), you can begin to plan on how to manufacture relationships that lead to these sales. Marketing is a really big "rock," for example. Withing that big rock, there are smaller "rocks" such as defining the market, clarifying your marketing message to make it concise and deciding on the medium to deliver the message. You're already getting into details when you chunk the big Marketing Rock up. Next rock: Conversion. Within your conversion rock, you have leads that you want to turn into prospects and clients -- those are the smaller rocks. Then you have the Closing rock and the Past Clients rock. Sweat the details to break those big rocks into smaller rocks.
LET THE PATHWAY PAVE ITSELF
Within those bigger chunks, we see the pathway start to reveal itself. Relying on what you've done with the big chunks will make it simpler to figure out the best way to address the smaller rocks. For example, when you listen to leads and let them tell you what they want -- guidance -- give them guidance. People raved about this when we started doing what they wanted. We allowed that pathway to sort of pave itself and the results were profound.
MEMORIALIZE THE STEPS & CONSTANTLY BEAT ON THEM
When you've done the detail work and the pathways paves itself, CAPTURE IT. Memorialize it. When the consumer tells us what they want, we should squeeze that and own it, instead of telling ourselves nonsense about what we think they want. Move them onto that path and refine it, so we can serve them even better. Give them what they really want. Beat on those details until you really know what the consumer REALLY wants and continue to give it to them!
In this Episode We’ll Cover: What Is Magnetic Marketing?
- Dan Kennedy: Message To Market Match!
- Isn’t The Ideal Client A Farce?
- Isn’t Trying To “Attract” Customers A Cop Out?
- Proactive Delivery Is The Best In Real Estate!
DAN KENNEDY: MESSAGE TO MARKET MATCH
"Magnetic marketing" is a term that I first heard Dan Kennedy use at an event. He was talking about the concept of message-to-market match. That resonated with me, because marketing is the great puzzle of small business. If you run a small business, you have to think about marketing. And isn't it sexy to think, "How do you magnetically attract business?" What Kennedy is really saying if you can get the right message to the right person at the right time, you can magnetically attract them in to you. Sounds great, right? Keep in mind that this isn't the Easy Button that you just press and business magically comes to you.
ISN'T THE IDEAL CLIENT A FARCE?
It starts with the idea of the "ideal client." Let me ask you this with some controversy: Is the ideal client a farce? Not from a marketing standpoint! From a cash-flow standpoint, then yes, maybe the ideal client is a farce; you'll do business with anybody if you're hungry enough. But if you fall into that trap, you can end up spending your career marketing to the wrong type of client and wondering where it all went wrong. When you take the time to figure out your ideal client, you can then spend time honing a message to attract that type of client. Where does that person live and is that an isolated geographic area where I would want to work?
ISN'T TRYING TO "ATTRACT" CUSTOMERS A COP-OUT?
Not at all - that's not the point. This dovetails with the concept of giving away your best stuff for free. If you can grasp giving away your best stuff for free, you will understand that this is at the heart of a magnetic offer. You must give away free content in this day and age. Look at all the free content that's educating you and drawing you in. If it happens to you all the time, why would it not work with your ideal clients? Give away your guidance on a regular basis. Giving away your guidance attracts people to want more.
PROACTIVE DELIVERY IS THE BEST IN REAL ESTATE!
Proactive delivery of this magnetic message is really important in real estate. It's crazy how real magnetic marketing is when done correctly. Direct marketing worked to a certain extent for me. But when we took a proactive approach and added telemarketing to the mix -- calling people, telling them about our free guidance and offering to send it to them -- everything started to change. I do this every day and it works.
In this Episode We’ll Cover: Top Producer Mistakes!
- They’re Too Comfortable!
- They Spend Too Much Money Chasing Ideas!
- They Try To Control Too Much!
- How To Fix It: Slow Down & Build Strategic Plans!
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TOP PRODUCERS ARE TOO COMFORTABLE
Let's just get something right out in the open. All of the "top producer mistakes" that I talk about in this podcast are mistakes that I, myself, have made. One of the big mistakes that top producers make is they get too comfortable. Many top producers are just really hard-working salespeople. They are Top Producers because nobody out-hustles them. Hustle is important, but there comes a point where things really start to work for you and you start to close down and get comfortable. It seems to be working, so you just rinse and repeat. I'll explain why that's a problem in a moment.
THEY SPEND TOO MUCH MONEY CHASING IDEAS
When things are going well and the business is a ball of energy, top producers tend to chase any and every idea that comes along: This conference, that person's plan, the new fad and so on. You become an idea junkie. "This other top producer is killing it with this idea" -- so you have to run out and try it. That's a mistake we all make. Instead of chasing an idea, how about asking if there is a way to deploy it in your strategic approach. Once you become too comfortable in your business, if you combine that with chasing ideas, here is the problem: You're buying them. Some of you are paying extraordinarily exorbitant amounts for these ideas. Most small business owners -- and especially top producers -- are delusional when it comes to understanding what it really costs to run their business and turn a profit.
THEY TRY TO CONTROL TOO MUCH
Stop trying to control everything that you do as a top producer. Know when to cede control of certain tasks within your business and then do it. Turn on your management brain and stop trying to control all of the micro tasks in your business. There's only so far that you can stretch your two arms and two legs before something breaks! What's a task that is draining your time that doesn't require YOU to do it? Outsource that task and you can then leverage your time better. You don't think I'm typing up these show notes for the podcast, do you?
HOW TO FIX IT: SLOW DOWN & BUILD STRATEGIC PLANS!
Stop getting so comfortable. Stop pushing away help. Stop spending so much money chasing ideas that may or may not work with yourbusiness. Stop trying to control too much. Here's how to fix it: Slow down and spend a little bit of time building strategic plans. It worked for me and it will work for you.
In this Episode We’ll Cover: That Look In The Seller’s Eye!
a. How Do You Get The Opportunity To Meet Sellers! b. What Value Are You Truly Going To GIVE! c. How Organized & Patient Is Your Explanation! d. What’s The Look You’re After?
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HOW DO YOU GET THE OPPORTUNITY TO MEET SELLERS?
Top producers are obsessed with getting more listings and new agents are wondering where to find listings in the first place. Here's the same advice I've been urging you to do for weeks now: You're going to look for conversations about real estate inside your target market. When you introduce yourself as a realtor, everyone's first question is always, "How's the market?" And then you're in that conversation! Not every conversation leads to a listing, obviously, but if you're not putting yourself out there, why would anyone even consider you? If you want to meet sellers, you must have those conversations about real estate.
WHAT VALUE ARE YOU TRULY GOING TO GIVE?
What value are you going to GIVE? A lot of realtors look at an area and think there's some bigshot realtor who controls that market. Not true! I've rarely seen a market where a realtor controls more than about 1 percent of the listings. Even if you go to an extremely rural area, that "power realtor" will control maybe 10 percent of the market -- leaving the other 90 percent available for others. What you're really doing is making excuses. Pause and think of the value you are going to GIVE to the seller. When someone is listing their property, what is the process they go through and in what order do they go through it? The number one thing you can give is your guidance through the process.
HOW ORGANIZED & PATIENT IS YOUR EXPLANATION?
The goal is to give deeply, with detachment from the outcome. How do you do that? Be organized and patient in your explanation. Get organized first. Be able to explain the real estate process to a seller in as simple a manner as possible. I use a pinwheel with seven steps for buyers (or a one-sheet infographic with six steps for buyers). My steps are simple but thorough. The other part is patience, which many of us lack. Sticking to the process -- the steps -- allows you to be patient with them as you explain it to them. If you start to get lost in the woods or get impatient, that simplified process lets you get back on trick.
WHAT'S THE LOOK YOU'RE AFTER?
So, what's that look I'm talking about? If you're having real estate conversations, and you GIVE the best value that you possibly can, and you are organized and patient in explaining the process to them, you will get the look that I'm talking about here. If you want to know what that look is, well... listen to the podcast for the answer!