The FMCG Guys: Recent Episodes
Dwyer Partners
The CPG Guys presents The FMCG Guys. We talk with senior leaders in Consumer Goods and Retail and go deep into some of the most significant burning topics in the industry, leadership experiences in their career and the stories in between.
Olin Novák is the CEO International at Rohlik Group, one of Europe's leading online grocery retailers, combining a supermarket-sized assortment with high-quality fresh produce and rapid delivery. Based in Prague, they put Quality and Convenience at the Forefront
Recorded live at Shoptalk Europe in Barcelona, this episode explores how Rohlik is using proprietary technology, automation and AI to transform online grocery. Olin explains how the company delivers thousands of products within tight delivery windows, reduces food waste, improves customer service and builds a profitable e-commerce model across multiple European markets.
The conversation also covers Rohlik's approach to retail media, its AI-powered virtual assistant, the importance of customer experience and why the future of grocery will depend on combining speed, quality and operational efficiency.
Tune in to hear about:
- How Rohlik combines a supermarket-sized assortment with rapid grocery delivery
- The role of proprietary technology and automation in making online grocery profitable
- How AI is improving customer service, product recommendations and the shopping experience
- Rohlik's approach to reducing food waste through real-time pricing and demand forecasting
- Why freshness, quality and tight delivery windows are key to customer loyalty
- How retail media can connect brand awareness directly to conversion
- The future growth potential of online grocery across Europe
More
- Listen to Rohilk Group's other appearence on the Podcast: https://www.fmcgguys.com/petr-lizner/
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Maurits Priem is a Leader with Experience in Consumer Goods, Retail and Commerce Media, who was last VP Monetization at Ahold Delhaize. Also an occasional singer and politician, he's been a regular collaborator in our Candid Commerce Events, where he's joined us as panelist, moderator and "Event Dean". We've finally brought him to the podcast to chat with him about a series of articles he's posted on LinkedIn about his point of view on Advertising (find them HERE). The current picture, the good, the bad and the ugly and, ultimately, how that trillion dollar force can be a force for good.
Tune in to hear about:
- Maurits' passion for Consumer Goods and Retail from a very young age
- How the balance between Power and Influence market his career
- Why advertising can become a force for positive change
- The four pillars of responsible advertising: emissions, data, content and context
- How digital advertising creates carbon emissions
- The importance of privacy, integrity and data sovereignty
- Why brands should consider what they advertise and where their ads appear
- How advertising budgets can influence media platforms, social media and AI
- Why responsible advertising can strengthen performance, trust and brand reputation
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Ronnie Kwesi Coleman is a serial entrepreneur whose career has centred on using technology to solve complex, labour-intensive problems. After building a global creative marketplace that created more than 100,000 jobs across Africa, scaling content operations for Fortune 500 marketing teams and co-founding a workforce platform that exited for $40 million, he turned his attention to one of the most overlooked bottlenecks in consumer goods: the manual review of packaging and marketing content. Ronnie founded PunttAI after seeing companies spend millions on repetitive checks for brand consistency, claims, legal requirements and regulatory compliance—and watching talented people become frustrated by the work. In this episode, he explains how AI can reduce rework, accelerate approvals and free teams to focus on more strategic decisions, sharing tangible results including review cycles shortened from one week to two hours and accuracy improving from 70% to 95% in just three weeks.
Tune in to hear about:
- Why manual packaging reviews are slowing down time to market
- How AI can reduce costly rounds of rework
- Improving review accuracy from 70% to 95%
- Reducing approval cycles from one week to two hours
- Supporting legal and regulatory teams without replacing human judgment
- Preparing packaging for AI search and the new digital shelf
More
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/RQk7EXKzVKo
Thiago Maia is the General Manager for Mexico and Latin America at Beauty Leader Wella Company. In this episode, recorded at Wella's Mexico City office, he reflects on a career spanning Unilever, Reckitt, L'Oréal, Netshoes, Coty and Wella, and explains how working across different industries, corporate cultures and Latin American markets shaped his leadership style. Thiago discusses leading business and cultural transformations, adapting his approach when moving from Brazil to Mexico, building high-performing teams and remaining authentic while navigating demanding environments. He also shares his perspective on family, personal wellbeing and why leaders should be kinder to themselves and take the time to enjoy the journey.
- Building a career across consumer goods, beauty, retail and e-commerce
- Leading turnarounds, integrations, scale-ups and cultural transformations
- How Latin America develops adaptable and resourceful leaders
- Understanding the cultural differences between Brazil and Mexico
- Adapting your leadership style without compromising your values
- Creating trust, autonomy and accountability within high-performing teams
- Balancing professional ambition with family and personal wellbeing
- Learning to celebrate achievements, trust the process and control the controllables
More
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
In this podcast recorded Live during Cannes on 23 June 2026, Efrain and Daniel where joined live in by Sandra Wagner, CEO at AuraVeo, a company that transforms products into intelligent brand assets; Roisin Devine, Senior Digital Manager Pringles at Kellanova; and Amy Andrews, President at Mars United Commerce.
Watch on Youtube: https://youtu.be/oBOLZN01QL0
Product Packaging is an often overlooked aspect of FMCG Marketing. And now, a part from being that first impression consumers get, it is now evolving from a physical container into a powerful media, data and engagement channel. In the conversation, we discuss how brands can use connected packaging, QR codes and AI to stand out on crowded shelves, continue the consumer conversation after purchase and create more personalized experiences. From Pringles' always-on digital platform to AI-powered product companions, the conversation reveals why the future of packaging lies in connecting the physical and digital worlds.
Tune in to hear about:
- Why packaging remains one of the most influential touchpoints in the purchasing journey
- How brands can turn products into interactive, intelligent brand assets
- The role of QR codes in delivering games, content, promotions and personalized experiences
- How connected packaging can generate valuable first-party consumer data
- The importance of having that one-to-one dialog with your consumer
- Why packaging must appeal to humans while also being readable and recommendable by AI
- The importance of cross-functional collaboration between brand, design, digital, legal and supply-chain teams
More
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
View on YouTube: https://youtu.be/jNUoov9EBfM
Rudolf (Rudi) Schneider is the Head of Ads Europe at Amazon and Marlies Gebetsberger is the SVP Western Europe Personal Care at Philips (recently promoted to SVP and Chief of Staff to CEO). These two repeat guests (appeared on the podcast in 2025 and 2024 respectively) joined Efrain and Daniel live in Cannes.
The conversation covers cultural relevance, interactive media and the importance of meeting audiences within the communities and platforms where they already spend their time. From Philips OneBlade's Fortnite activation to the companies' long-term approach to connected commerce, the panel examines how consumer insight, creative experimentation, data and close collaboration can build brands while also driving measurable business results.
Tune in to hear about:
- Why brands must contribute to culture rather than simply borrow from it
- How Philips integrated OneBlade into Fortnite, Twitch and gaming communities
- Moving measurement from passive reach towards active consumer intent
- The "radical collaboration" behind Philips and Amazon's joint business planning
- Using shopping insights to personalize messaging across the customer journey
- Why consistent messaging does not mean using the same creative everywhere
- The role senior leadership must play in connected commerce and retail media
- How AI is shifting competition from a battle for visibility to a battle for recommendation
- Building brands that are both loved by humans and understood by machines
More
- See Rudi's Prior Apprearence: https://www.fmcgguys.com/quick-fire-shoptalk/
- Listen to Marlies' other episode: https://www.fmcgguys.com/marlies-gebetsberger/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/HXKeEQCrOa0
Catalina Salazar is the Global Senior Director of Retail Media at Wolt, a leading Rapid Delivery company in Europe and part of DoorDash and Paul Dahill is the MD of Sales EMEA at Koddi, one of the top Commerce Media Technology companies. We spoke with them at the show floor during Shoptalk Europe to discuss how they are working together to simplify retail media buying. From how the partnership enables brands and agencies to access Wolt's sponsored product inventory through the media-buying platforms they already use, to reducing fragmentation and connecting brand campaigns more directly with measurable purchases.
Tune in to hear about
- Why retail media must become easier and more consistent to buy at scale
- How Wolt and Koddi are connecting commerce inventory with major demand-side platforms
- Why collapsing consumer journeys are bringing awareness and conversion closer together
- The complexity of operating across multiple European markets, currencies and languages
- Why Germany was selected as the first market for the collaboration
- How simpler integrations, connected measurement and automation could shape the future of commerce media
More
- See Paul's other appearence on the podcast: https://www.fmcgguys.com/paul-dahill/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/LyXPFD3e7JU
Rani Al Hajji is Unilever's Chief Growth and Transformation Officer for Personal Care, overseeing iconic brands like LYNX/AXE or Rexona/Sure. He joined Efrain and Daniel live at our Residénce in Cannes on June 23rd to speak to the audience (now extended to all our listeners) about his view on Marketing as a full-funnel proposition, authenticity, the talk of the town during the festival, creators, trends and more.
Tune in to hear about:
- Creators, the most popular topic in Cannes 2026
- Why relevance and distinctiveness matter more than simple brand visibility
- How Dove, Rexona and Axe are activating around the FIFA World Cup
- What should actually be a priority for Marketing Leaders
- How he's working around their key brands to engage with consumers and get people's attention
- His view on Retail Media and how Brands and Retailers partner more closely
- The impact of AI on product discovery and purchase and creativity
More
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/LncJFGgNztI
Octavie Gosselin is the VP at Mirakl Ads, the Retail Media business unit of the namesake technology company famous for helping Retailers launch and run online marketplaces. With this background in mind, she joins Daniel live in the House of Consumer Goods & Retail in Cannes to speak about the future of Commerce Media, Marketplaces, empowering Retailers and Brands, Embracing AI and, of course, her own personal journey from McKinsey to her current P&L role.
Tune in to hear about:
- Why marketplaces are becoming an important retail media growth lever
- How retailers can monetize thousands of sellers without adding operational complexity
- The difference between trade marketing and retail media, and why they can be complementary
- Why algorithms, relevance and personalization are core to retail media performance
- The challenge of fragmentation across retail media networks
- How omnichannel retail media is evolving through partnerships like Mirakl Ads and Broadsign
- Why AI and business agents could transform campaign optimization and execution
- Octavie's career journey from McKinsey to Mirakl
Justin Sandee heads up Commercial Development for bol.com's Retail Media offering. For those who are not familiar with this brand, bol.com is the largest online retailer in the Benelux area, consistently topping other very well known foreign competitiors. It is also now part of Ahold Delhaize. In this conversation, Justin speaks with Daniel precisely about this: how a Dutch company has been able to consistently connect with consumers through a relevant, localized approach.
Tune in to hear about:
- Why retail media networks need to speak the language of marketers
- How bol evolved from an online bookstore into a major marketplace and media platform
- Why retail media is strongest in the consideration and performance stages
- The importance of transparency, measurement and proving advertising impact
- How AI, LLMs and shopping agents could reshape the consumer journey
- Why retailers must build strong foundations before chasing the latest media trends
More:
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Ashley Kechter is the Global President at Vuori, a California-born performance apparel (commonly referred to as Athleisure) brand. She joins Daniel in partnership with Shoptalk Europe, where she was one of the star speakers, to discuss the rapid rise of the company. She explains how Vuori combines product quality, community and a distinctive brand identity with an ambitious international expansion strategy—while ensuring that the brand remains locally relevant in every new market.
In this episode, we discuss:
- How Vuori grew from a California garage into a global premium apparel brand
- Why product quality and a "fabric-first" approach remain central to its success
- The challenge of protecting brand DNA while adapting to local markets
- How stores help Vuori build community and strengthen customer relationships
- The changing role of search, AI and conversational commerce in product discovery
- Ashley's leadership philosophy and why senior leaders must stay close to younger teams and new ideas
More
Learn more about Shoptalk Europe: https://europe.shoptalk.com/home
And their upcoming Shoptalk Luxe (Abu Dhabi, Feb '27): https://luxe.shoptalk.com/home
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Greg Deacon is VP of Media Ads, Key Accounts and Business Development at Snappy Shopper, a leading UK-based Q-Commerce player. In this episode, he joins Daniel to explore the evolution of quick commerce, the growing importance of independent retailers and the opportunities retail media creates for FMCG brands. They discuss how digital shopping is reshaping store formats, product strategies and consumer behaviour—and why brands that continue treating quick commerce as a secondary channel risk being left behind.
- Whether retail media should really be considered a "tax"
- How Snappy Shopper supports independent retailers through quick-commerce technology
- Why online demand is shifting convenience stores towards larger packs and take-home missions
- The challenges created by silos across brand, e-commerce and shopper-marketing teams
- How creativity, relevance and consistency influence conversion on the "last screen"
- Why quick commerce could represent 40% of retail sales within five to six years
More
Snappy Shopper's Event HERE
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Andreas Reiffen, CEO of Pentaleap and Troy Townsend, CEO of Zitcha join The FMCG Guys to discuss why two companies often perceived as competitors have decided to partner, how retail media is evolving beyond siloed onsite advertising, and why the future of the industry lies in connecting media, merchandising, and margin management. The conversation explores retail media fragmentation, AI's impact on shopping, and what retailers need to do to build more profitable and scalable media businesses.
Tune in to hear about:
- Why Pentaleap and Zitcha concluded that their solutions are complementary rather than competitive.
- How retail media has evolved from simple onsite advertising into a broader omnichannel ecosystem spanning stores, ecommerce, and offsite media.
- The challenge of fragmentation in retail media and why retailers need more unified technology stacks.
- Why connecting merchandising and media teams is becoming essential to maximize retailer profitability.
- How smaller retailers can unlock incremental retail media revenue and compete more effectively with larger networks.
- The impact of AI, agentic shopping, and changing consumer discovery journeys on the future of retail media and retail itself.
More
Listen to Andreas' previous appearances on the show HERE.
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/NvGIGU_zEk8
Alina Nickolson is the CEO of Europe Licensed & Commercial Markets at Suntory Beverage & Food. In this episode, recorded live at their offices in Amsterdam, she shares her unconventional journey from scientist and forklift driver to FMCG executive, discusses how great leaders balance performance and transformation, and explains why careers are more like a subway than a ladder. The conversation also explores coaching, diversity, AI, and the leadership lessons she's learned managing teams and businesses across Europe.
Tune in to hear about:
- From biochemistry and logistics to leading some of the biggest FMCG businesses in Europe.
- Why leadership requires both decisiveness and vulnerability—and knowing when to use each.
- The mindset behind building high-performing teams through coaching, empowerment, and trust.
- How FMCG companies can navigate transformation, changing consumer expectations, and the rise of AI.
- Lessons on career growth, work-life balance, and why careers are "more like a subway than a ladder."
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Rob Manhoudt is Procter & Gamble's VP Digital Commerce Europe. With the highly anticipated Shoptalk Europe just around the corner (Barcelona, June 9-11), we are bringing one of their top speakers to the show to go over his unique point of view on Digital Commerce, Brands and, to an extent, the future of FMCG.
Tune in to hear about:
- Why after a career in Sales and General Management, he decided to move into eCommerce
- The transition from eCommerce to a more holistic and impactful "Digital Commerce"
- How the funnel has collapsed, silos have come down and eCom Leadership needs to think of the company as a whole
- The merge between Consumers and Shoppers
- Retail Media and the next steps to become a top pillar of the Media Mix
- NPD and Consumer Adoption in an increasingly Digitally-Driven world
More about Shoptalk Europe
- Homepage: https://europe.shoptalk.com/home
- Agenda: https://europe.shoptalk.com/agendas/2026-agenda
- Speakers: https://europe.shoptalk.com/speaker-list
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/_bHAy84bB3A
In this special episode, The FMCG Guys partner with LEAD Network Europe for a candid conversation with FrieslandCampina's Frouke Hakstege on one of the most important challenges facing Consumer Goods today: advancing more women into executive leadership positions. Frouke is the Dutch Dairy Leaders Global Commerce Director and Co-Chair at LEAD's Sales Chapter.
Recorded at FrieslandCampina's offices in Amersfoort, the episode explores the realities of leadership, career progression, family life, international moves, and what companies can do to create more inclusive paths to senior leadership.
Tune in to hear about:
- Why female representation at executive level remains a challenge across FMCG and Retail
- The difference between mentorship and sponsorship — and why both matter
- Leading a global career while balancing family life and raising 4 children
- How companies can create cultures where women can thrive long-term
- The role of visibility, advocacy, and leadership support in career progression
- Practical ways the industry can move from conversations to measurable action
Relevant Links
- Lead Network Website: Women in Retail and CPG Network & Leadership Programmes | LEAD Network
- Lead Network Sales Chapter Page: Sales Chapter | LEAD Network (If people register they can download the Sales Career Roadmap under "Chapter Content Library")
- Sales Chapter LinkedIn Page: (17) LEAD Network Sales Chapter: Overview | LinkedIn
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Patricia Amaro from Mars returns to The FMCG Guys, after previously joining the podcast to discuss eB2B transformation (listen here), this time to explore why Responsible AI is becoming one of the most important topics in business. From enterprise AI adoption and regulation to hallucinations, data privacy, and governance, the conversation looks at how companies can embrace AI's potential while building the right guardrails for the future.
- How AI can help companies accelerate innovation, efficiency, and growth
- Why Responsible AI is about enabling innovation — not slowing it down
- Practical ways companies can create guardrails while still moving fast
- The importance of AI literacy, training, and responsible adoption across teams
- How businesses can balance data privacy, governance, and experimentation
- Why the future belongs to companies that combine bold innovation with long-term trust
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/-Im35OklDTI
Francisco "Paco" Camacho is the Chief Executive Officer at Grupo Lala, Mexico's leader in Dairy. We visited him at their Mexico City Office to speak about how, after a long career in global companies, he's back in his native Mexico to lead a company that's an institution. Topics covered: - Grupo Lala's footprint - The Mexican Consumer Goods and Grocery Markets - Making a Consumer Brand relevant to the current consumer - Change management and cultural transformation - Adjusting to food trends
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Yves Briantais is the Chief Marketing Officer at Beer Leader Carlsberg. Someone with a unique point of view of marketing and the state of the alcohol category, he joins Christina and Daniel to share how after a long stint at Colgate-Palmolive, he's re-discovered himself to be successful at the Danish icon. Tune in to hear about: * Moving to Carlsberg after nearly two decades at Colgate * What Marketing should be like * The alcohol category, what's the gap when connecting with consumers * Liverpool FC and sports sponsorships
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/cD1ge-XvcxY
Lee Kum Kee is the company that first commercialized the world-renowned Oyster Sauce back in 1888. Today, it's a world leading condiments and sauces business. Our guest, Maria Chong, leads the business in Europe and we sat down with her at their London Office to discover how they've grown and what their plans are in the coming years. You'll be delighted!
Tune in to hear about:
- The background of this historical company
- How they've developed in Europe since she stepped in as MD in 2012
- Demographic and cultural shifts in the Old Continent
- The importance of cultivating relationships with chefs to develop new flavours
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/P4MZ7Wofuoo
Boris Rütten (Global Head of eCommerce at Henkel, who visited us 2023) and Salim Bachatene (SVP eCommerce Sales at NIQ) join us to tackle one of the most critical, and often overlooked, topics in modern commerce: Data.
For years, eCommerce teams have focused on growth levers without fully addressing the complexity of bringing data together. But as AI and advanced analytics take center stage, the reality is clear: without strong data foundations, there is no meaningful insight and no scalable impact. In this podcast we explore how brands can connect online and offline data, establish the right governance, and turn fragmented inputs into actionable, cross-functional decisions.
Topics covered:
- Why data has traditionally been ignored in eCommerce—and why that's changing fast
- The three essential layers of commerce data: online, offline, and the connection between both
- Why AI and insights are only as strong as the data behind them
- The consequences of poor data management—and how to avoid them
- Governance: who should own data internally, and how to structure it effectively
- Navigating a world without digital shelf standards
- Practical recommendations to move from siloed data to actionable growth
More:
- Other Webinars with NIQ
- Boris' 2023 Episode: https://www.fmcgguys.com/henkel-boris-rutten-ecommerce/ Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/8oc8kc_rdoA Bart Ongenaet is the Commercial, Supply and Wholesale Director for Mexico at sports retailer Decathlon. When Daniel joined him to record live in Mexico City , he had to enter and go through their store before accessing the office. This is very telling about the organisation, always close to the consumer and to Bart's own experience in the company, which started managing a small section of a shop in Belgium and has taken him to Japan and now Mexico in senior leadership roles. Tune in to hear about: * Bart's background as a psychologist and playing sports and then transitioning into business * Decathlon's "management school" based on empowerment from day 1 * The evolution from big stores to a now also having a digital multi-brand marketplace * How to deliver quality at an affordable price * Brand architecture in their multiple sports * His experience in Japan and lessons learnt along the way, both in business and leadership
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube Live from Shoptalk Luxe: https://youtu.be/vNIJJmgD3Fg
Amit Keswani is the Chief Omnichannel and AI Officer at the Chalhoub Group, a leading luxury retail group in the Middle East, where he leads customer, technology, loyalty, and AI transformation across a portfolio of hundreds of brands. In this episode recorded live in Abu Dhabi, we discuss the reality of omnichannel in luxury retail, how AI is being implemented in practice, and why the future of commerce will be driven by discoverability on LLMs and conversational shopping experiences.
Topics covered:
- The Chalhoub Group business model across luxury retail, owned brands, and franchise distribution
- What omnichannel really means in practice and how to build seamless customer journeys
- How AI is being applied today: predictive analytics, agentic AI, and conversational commerce
- Why discoverability on LLMs and conversational shopping will reshape ecommerce
- Career advice, risk-taking, and the balance between data-driven decisions and gut feel
Watch on YouTube: https://youtu.be/fM2vQFxOF9M
Recorded live from CES, Daniel sits down with Monique Perlmutter from Marriott's Riott Media Network to discuss the rise of travel media as a new frontier within commerce media. Monique shares her career journey through digital media, Amazon Ads, and retail media before moving into travel media, where Marriott is building one of the first hotel media networks. The conversation explores how traveler psychology influences spending behavior, how brands can reach consumers throughout the travel journey, and why travel media presents a major opportunity for CPG and brand advertisers.
Topics Covered:
- Monique's career journey from digital media to Amazon Ads, Roundel, and Marriott Media
- Why travel media is a new and fast-growing segment of commerce media
- The travel journey and how consumer mindset changes from booking to the trip itself
- Marriott Media channels: on-site digital, in-room media, Wi-Fi portals, and off-site advertising
- Case study example of a Gatorade campaign targeting youth sports travelers
- The importance of measurement, incrementality, and proving media effectiveness
Quo Vadis, Retail Media? With this question in mind (Where are you going, Retail Media?), we invited two of the best respected voices of this industry: Kiri Masters, Retail Media Analyst, and Adam Smith, Head of Retail Media at British Supermarket Iceland. In this conversation, we explore the structural differences between the US and UK markets, why retail media has moved from hype to a lasting industry priority, and how new forces like agentic shopping and AI-powered discovery could reshape the entire model. We also comment Iceland's ambitious in-store retail media rollout, the importance of measurement and internal alignment, and the growing tension between performance, creativity, ethics, and retailer brand identity. Tune in to hear about: * Why retail media in the US and Europe has evolved differently, from market structure and GDPR to e-commerce penetration and offsite capabilities * Agentic shopping and how AI-driven discovery could disrupt onsite retail media and reduce valuable shopper signals * Why retail media must sit close to the trading function and how internal stakeholder management is often the hardest part * Iceland's retail media opportunity: a loyal customer base, 9 million weekly transactions, and a major in-store digital screen and analytics rollout * Measurement, creativity, private label vs branded investment, and the ethical questions retailers will increasingly face as retail media expands into new categories and formats
More
Kiri's Newsletter: www.retailmediabreakfastclub.com Kiri's piece on US vs UK https://www.retailmediabreakfastclub.com/p/why-us-retail-media-hits-different and ethical dilemmas in retail media https://www.retailmediabreakfastclub.com/p/5-ethical-dilemmas-in-retail-media Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/ZWWZAjWjuRI
Consumers are increasingly using AI tools like ChatGPT and other Large Language Models (LLMs) to discover and evaluate products. This shift is beginning to transform the traditional path-to-purchase, with recommendations now being generated by algorithms rather than search results alone. This makes the digital shelf more important than ever. Product information no longer influences only search results on retailer websites; it increasingly feeds the datasets and content ecosystems that power AI recommendations. To do this, your hosts Christine and Daniel are accompanied by Beyza Kapu, Global Ecom Tech & Data Analytics Director at L'Oréal and Salim Bachatene, SVP Global Sales, eCommerce at NielsenIQ. We discuss: • Why AI discovery is becoming a new front door for commerce • How this shift is reshaping the path-to-purchase • Where AI gets its product information from—and why digital shelf execution matters • What brands should do today to ensure their products are visible, accurate, and recommendation-ready
Watch on YouTube: https://www.youtube.com/watch?v=PlInEn6P_RI
Sandie Dilger is the CMO at Proper Snacks, the fast-growing UK snacking company behind Proper and Eat Real. In this episode, she joins Daniel Torres live from London to discuss how Proper is redefining snacking through better-for-you ingredients, bold creativity, culturally relevant branding, and fast-paced innovation, while also sharing lessons from her unconventional journey into FMCG leadership.
Tune in to hear about:
- Reinventing snacking as an act of positive well-being
- Making healthier snacks mainstream through taste, fiber, and better ingredients
- Using creativity, design, and cultural relevance to build standout brands
- Competing with bigger players through speed, innovation, and challenger thinking
- Career lessons from moving across FMCG, agencies, and leadership roles
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Richard Jones is the Global Go-to-Market Director at iconic beer leader Carlsberg. One of the pioneers of Digital in FMCG, he's now leading Sales Digitalization at the Danish group. He joins Daniel to speak about the evolution of FMCG and how he's exporting his Digital experience to accelerate the "physical" mainstraeam business.
Tune in to hear about:
- The evolution of eCommerce in FMCG since he started in the function in 2011
- Leading a team through the pandemic when he was based in the US
- Digital's role in an FMCG today and how it's more than digital commerce
- How he's applying his eCommerce experience in his current Route-to-Market role by, for example, empowering sales reps
- Customer behavioural changes
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch the visit to Matt's Private Collection here: https://www.youtube.com/watch?v=PWxOrGQlp4I
Matthew Lee is the Founder of Retail Media Leader SMG, the operator of some high-profile Media Networks like Boots, ASDA, Deliveroo or WHSmith. He's also a Guinness Record Rolling Stones collector and one of the most well regarded, as well as colourful, personalities in our industry. He welcomed us in his private collection, where we wondered at all the memorabilia and spoke about his career and Retail Media as a whole.
Tune in to hear about:
- How he became obsessed with the Rolling Stones and the connection with Retail Media
- Pioneering targeted coupons and brand-funded promotions using shopper data
- Going entrepreneurial and the Toblerone idea that catapulted his business
- Scaling the business and going all-in with Retail Media and Digital, to growing the business to 500+ employees and working with some of the top names in British Grocery and beyond
Watch on YouTube: https://youtu.be/S7WBXNRaBJc
Stacia Carr is the Chief Technology and Product Officer at second-hand Luxury Online Retailer Vestiaire Collective. As someone who grew up personally and professionally in the Bay Area, she brings a different energy to European business, probably pairing the best of both worlds, both from a technical and cultural perspective.
We sat down with her at the inaugural Shoptalk Luxe in Abu Dhabi to learn about:
- How she brings together business and tech
- Building a luxury online second-hand marketplace
- Her prior experience in the Bay Area and then in Europe at the likes of SoundCloud and Zalando
- The vision for Vestiaire Collective's website and consumer experience
- How they are implementing new tech like AI while enhancing the customer experience
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Marielle Lopez is the GM of Iberia at Consumer Healthcare Leader Bayer. In this episode which we are releasing for International Women's Day, she sits down with our host Christine Nikolaou to mutually reflect on their leadership journey. They do that through speaking about the realities of working accross cultures, the evolving role of women in leadership, the importance of mentorship and sponsorship and the inevitable bias they've encountered on the way.
Tune in to hear Marielle's thoughts around:
- Her leadership journey starting in her native Philippines and becoming a Marketing Director in her twenties
- Cultural differences across markets
- The realities of bias, feedback, and leadership expectations for women
- How board representation for women is evolving in Europe
More
Watch an extract of the episode: https://youtu.be/MowqKogzHW4
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/4c5fhHj1LGw
Still one of Retail Media's most controversial — yet most desired — terms: Incrementality.
In this episode (originally a LinkedIn Live), Daniel and Efrain were be joined by two leading experts on the topic, Salim Bachatene (SVP eCommerce Sales at NIQ) and Alex Juday (SVP eCommerce Revenue at Incremental). Together, they tackled:
- What is the true definition of Incrementality?
- Where do FMCG/CPG brands stand after 5+ years of Retail Media and Digital Shelf investment?
- How should Incrementality actually be measured?
- What are the ultimate benefits for Consumer Goods brands when spend is truly incremental?
- The critical (and often overlooked) role of accurate data
- Tips for retailers to prove the model really works
Watch on YouTube: https://youtu.be/iBhM9xHOu9Q
David Flochel is the Chief Executive Officer at Plant-Based Leader Quorn. Daniel sat with him in London to speak about his career in FMCG. In this conversation, we speak about why he decided to make key company changes which involved moving geographies and adapting to new cultures, a major health scare five years ago, leadership and more.
Tune in to hear about:
- His journey from growing up in rural Northern France to becoming a CEO
- Working in Private Equity when he was the CEO of Selecta, part of KKR
- Experiences, lessons and self-awareness in his leadership journey
- Managing an international career with a family
- Quorn and his perspective on the plant-based category
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/EWf1GTIXl9g
Paul Dahill is the MD of Sales EMEA at Commerce Media Technology Leader Koddi. As one of the most respected (and tenured) voices in Retail Media, he joins Daniel live in London to share his unique vision of the industry; from how it has evolved to some big shifts Retailers and Tech vendors will have to make to consolidate this offering.
Tune in to hear about:
- How he started in Retail Media (and surprise – this space is more than 5 years old!)
- Why he chose to join Koddi and how they are positioned
- Why Retail Media needs an overhaul: not confined to a few predictable places, winning moments, PDPs, Measurement Expectations, Operational Bottlenecks
- Actionable Recommendations for Retailers and Brands
- AI: how will it affect retailers
More
Koddi + Forrester Report: https://koddi.com/awny/
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/QXMuApKUktk
Julio Cesar Do Monte is the Area Vice President Russia, Africa, Middle East and Turkey (RAMET) at Consumer Healthcare Leader Kenvue. He joined Daniel in Dubai to speak about his very international career, that's taken him and his family from Brazil to Germany, Indonesia, UK, South Africa and, now, the Emirates in a large regional role.
Tune in to hear about:
- How he's built his career path based on curiosity
- Developing cultural sensitivity and finding ways to connect and build trust with the team when moving internationally
- Balancing a fast professional career with family
- How he adopted a "GM Mentality" early in his career
- Gut feeling plus experience when assessing Risk
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://www.youtube.com/watch?v=GP4NIkfYSck
Spryos Tryfonas is the VP of Asia, Oceania and Africa at Cereal Partners Worldwide, the joint venture between Nestlé and General Mills. Daniel sat with him in Dubai to learn about his career path up to a Regional General Manager job: the beginnings, growing, leadership, tough decisions, moving internationally and what to do to get there.
Tune in to hear about:
- The key success factors to grow into a leader from the Sales Function
- Leading with authenticity and the importance of self-awareness
- Moving into a global role for the first time
- Having an international career
- Heading up a region and understanding each market
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
The highly anticipated "What's in Store for Retail Media Networks" is coming to Dusseldorf on February 23rd. Sign up here: https://stratacache.com/en/euroshop-whats-in-store-for-retail-media-networks/. In this episode, we welcome STRATACACHE's (the company behind the event) Tijmen Willems and Alison Dunham to speak about the main themes of the event, such as Creative, Measurement, the role of Brands as well as a general "State of the Nation" of In-Store Retail Media! Tune in to hear about:
- Why the event is relevant for Brands, Retailers and Agencies
- The reality and potential of in-store Media
- How in-store measurement is a reality and its untapped potential
- Measurement and standardisation
- How programmatic meets in-store and what needs to be developed there
- A glimpse into the role of AI
Watch on YouTube: https://www.youtube.com/watch?v=puxn9ynnfMQ
Sharon Gee is the SVP Product, AI at Commerce, the umbrella company of BigCommerce, Feedonomics and Makeswift. Daniel joined her live at their stand at NRF (Retail's Big Show in NYC, January 2026) to discuss what brands have to think about data when presenting themselves to a world where agency is no longer a human exclusivity. Tune in to hear about: - Commerce's rebrand and how they are combining a Data and Commerce - The Shift to Data as a Storefront, Customers as the channel and Agents as customers - Brand Websites: why they are more key and relevant than ever - What brands can do today to be more visible in the likes of ChatGPT. - And what influences that visibility
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Marina Nesterenko is the Global Category and Customer Marketing Director at LIPTON Teas and Infusions (Unilever spin-off). In this conversation, we speak about how she's re-imagining the tea category – where over 5 Billion cups are consumed a day globally! – to better connect with consumers, now that younger generations are not so keen on coffee. We also speak about her FMCG career beginnings, falling out of love with the corporate world and back again, entrepreneurship and more. Ah! And Marina is also the Founder of Bubble Bliss, a Champagne Bar in Paris that's just been nominated as one of the best in France only one year after opening: https://bubblebliss.bar/
Tune in to hear about:
- Marina's career beginnings in the far Russian East
- Cross-functional and geographical moves at Mars (including Royal Canin)
- Why growth and development and a common purpose and vision are key in employee engagement
- Mid-life corporate career crisis: executives in their 40s becoming estranged from their corporate employers
- How she's grown her career by making bold moves every 3-4 years
- Becoming an entrepreneur and a surprising corporate comeback!
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Don't miss our visit to Small Beer Brewery on our Instagram: https://www.instagram.com/fmcgguys/ and YouTube: https://www.linkedin.com/in/spyros-tryfonas-81aba886/
Felix James and James Grundy are the founders of Small Beer, a mid-strength (2.1 to 2.7% ABV) brewery based in South Bermondsey, London. They join Daniel to speak about their journey as Founders, why they decided to go all-in into this category, routes to market and much more.
Tune in to hear about:
- What "mid-strength" beer actually means and why it sits between 0.0% and full-strength for people who still want a proper beer
- Why Small Beer exists and how it's trying to solve a very modern problem: keeping the ritual and flavour without paying for it the next day
- How they brew for flavour first instead of making a normal beer and stripping the alcohol out later
- The early days of the business, from 6:30am coffees and weekend brewing to shipping first orders
- The tough early moment when they personally drove around hundreds of stores to replace beer that was good, but not good enough
- Their growth plans on and off trade
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch this episode on YouTube: https://youtu.be/U6qbdhxf1Fc In this episode recorded live in New York City, we are joined by Julie Averill, former Chief Information Officer at lululemon and Uri Knorovich, co-Founder and CEO at Nimble. Together, we explore the impact that AI Agents are having beyond the buzz and the front-end shopping, like enabling real-time data collection. During the conversation, you'll hear more about the possibilities that this opens, but as well how senior executives are facing this novelty and how it's impacting organisations. Tune in to hear about: - Real-time Data scraping and its possibilities and treating it as something dynamic and not a fixed picture - How innovation actually works in billion dollar compnaies - Setting guardrails and governance when applying AI - Reality check of Agentic shopping: what are companies lacking?
This podcast was filmed live from John Lewis' Partnership's Bluewater store in Dartford, Greater London. You can watch the video here: https://youtu.be/-9bCupRp5ao and behind the scenes here: https://www.instagram.com/p/DT--fTpjcVM/?img_index=1&igsh=MWNwcmVyOHZrN2p2Zg== We are joined by John Lewis' In-Store Retail Strategy & Development Manager Georgia Riley and Barrows Connected Store's CEO James Hay to speak about how they've partnered to create a next generation Store Experience with their digital touchpoints (formerly known as screens) and how that ultimately benefits brands, consumers and the Retailer. Tune in to hear about: * John Lewis' heritage and their vision to have the store as a destination * Barrows Connected Store's bet on digital touchpoints * The story behind their partnership and hurdles they had to face * How these touchpoint are integrated in customer journeys and brand campaigns embedded in Retail Media * The future of digital touchpoints and potential forays in FMCG
Watch on YouTube: https://youtu.be/V43RZy5M1Bw
Gentiane Barret is the Global Head of Media eCommerce and Content at Consumer Health Leader Opella (former Sanofi Consumer Healthcare). An unusual leader in our industry, having worked at the likes of Google and Bain & Company prior, she joins Daniel live from his Barcelona office to speak about her bold approach to building digital capabilities, Retail Media and much more. Tune in to hear about:
- How her unorthodox background (within Consumer Goods) has shaped her "change agent" role
- Adapting to different company cultures and working styles (in Tech, Consulting and Big OTC)
- How she took the bold approach of in-housing Media
- Her point of view on eRetail Media and Digital Shelf
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/NZl3R8U19yM
Charles Waters the President of International at Beauty Icon Revlon. With an interesting personal story, having grown up in Barcelona with an English background (as the name indicates), we sit with him at their Barcelona office to speak about how he's built his career, stayed loyal and now is aiming for a big comeback after some troubled years that included filing Chapter 11.
Tune in to hear about:
- How he started his career being an entrepreneur and then going corporate
- Growing through the ranks up to the C-Level through changing geographies and functions
- Revlon's revival and growth plans after going through Chapter 11
- The beauty category and what makes Revlon special, namely its heritage and pioneering spirit
- Positioning their key brands into cultural relevance
- Talent acquisition with a Headquarter in Barcelona
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Lavinia Capresi is the Senior Marketing Director EMEA at Toys Leader Hasbro. Now looking after their Fashion and Preschool portfolio, she joins Christine and Daniel to share her journey at the company across local (Italy) and regional Marketing roles, her passion for board games, how communities are boosting the category, how they approach their consumers (kids and adults) and more.
Tune in to hear about: - Lavinia's Marketing Career - Curiosities about the Toy category - COVID's impact on toys and play in general - How to cater to different audiences - How marketing has changed and balancing performance and brand building
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Rutger Rozendaal is the CEO at Plant-based Leader The Vegetarian Butcher. He joins Efrain and Daniel to speak about where the category is in this crucial time, how his business is building a brand to escape commodification, how grocery is betting on the category and how it is to lead a business as a (relatively) young leader. Tune in to hear about: * Rutger's career path from Consulting to Unilever and now leading a business * The status of the plant-based category after years of ups and downs * How Grocery Retailers perceive the plant-based category * Why everyone will win if plant-based wins * What he's doing as a CEO to influence the category growth and legal acceptance * Leadership style and lessons
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Follow us on Instagram: https://www.instagram.com/fmcgguys/
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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Natalie James is the Head of eCommerce Europe at spirits leader Brown-Forman, owner of the famous Jack Daniels brand. A thought leader in the Digital FMCG space, which she ended up in in a rather surprising way, she joins the podcast to speak about her career, an exciting project in eB2B and her vision of the industry.
Tune in to hear about:
- Her career: FMCG, going into self-employed Consulting and leading eCommerce
- Developing a premium eB2B DTC proposition for French "Cavists"
- How Digital can be a change agent for other functions in a company
- Who should own Retail Media
- Learning & Development: why is not being prioritised
- The organisation of the future and the impact of AI in the workplace
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Xenia Barth is the Chief Executive Officer at Merz Lifecare Holding, a leader in Health, Wellness and Beauty in the OTC space with a very strong presence in Germany, Austria and Switzerland and part of the larger Merz Group (Pharma). With an international and cross-functional background in FMCG at the likes of Henkel and Reckitt, she speaks with Efrain and Daniel about her journey, lessons learnt and what her vision is for the business she's leading today.
Tune in to hear about:
- Her career in FMCG working in Germany, Spain, Mexico and the US
- Cultural nuances when leading in other markets
- Key criteria when taking new roles
- Learning and perfecting the art of leadership
- How a bad management fit made her leave Henkel after 20 years
- Merz: the OTC category, her mandate and the mega-acquisition of WindStar Medical
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
In this special episode of The FMCG Guys, we are joined by… your favourite hosts: Efrain, Cristina and Daniel! Yes, tune in to get to know our respective festive traditions and, later, hear about some of their personal stories, anecdotes, quirky work habits and more. We wish you all a fantastic festive season and start to 2026! More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Kristof Neirynck is the CEO at Avon. He visited us back in August 2023 when he was CMO and General Manager Western Europe at Avon to share how he's transforming a brand with a huge legacy to make it succesful in the future.
Tune in to learn about:
- Kristof's Career Path prior to joining Avon
- Transforming a company's cutlure
- Avon's B2B2C business model in the 21st century
- How Avon is getting ready to be succesful in the future
Book Recommendation: Jim Collins - From Good to Great
Watch on YouTube: https://youtu.be/tfqor_l64-M
Andrew Lipsman is one of the world's most respected Retail Media's Opinion Leaders. We sat with him at SMG and ADWEEK's Retail Media Summit UK to speak about the latest trends, what Retailers are doing and, ultimately, how brands and CMOs may be underestimating this Media Channel's true potential.
Tune in to hear about:
- In-Store Retail Media
- Differences between the US and Europe
- Measurement, transparency and standardisation
- What FMCGs are (and are not) doing
Check out Andrew's appearances on The CPG Guys here: https://www.cpgguys.com/search/?q=andrew+lipsman
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/YVCxn035iQI
Rob Edwards is dairy leader Arla Foods' Head of Media and Digital in the UK. He joins us live from SMG and ADWEEK's Retail Media Summit UK 2025 to speak about his vision of what Media means to FMCGs today – especially as a rare outsider to the industry!
Tune in to hear about:
- Why Retail Media is just "Media"
- Finding simplicity within a increasingly fragmented media ecosystem
- How partnerships could connect the omnichannel journey
- Brands: how they can find the right tone that resounds with consumers
- The importance creating quality content
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Niccolò Gloazzo is a Senior Director of Media and Omnichannel at Kettle & Fire, one of North America's top broth brands. In this conversation, you'll hear about how a career journey that started living in a house-boat in Amsterdam have driven him to lead up a Digital function and start his own Retail Media agency!
Tune in to hear about:
- Challenging the traditional career path
- How Kettle & Fire disrupted the "boring" broth category
- The flywheel effect behind retail media growth
- Why "velocity" beats ROAS as a success metric
- The rise of retail media in grocery vs. other categories
- Building an agency "by operators, for operators"
More
Nicco's Agency QBR Media: https://qbrmedia.com/
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Richard Bowden, Marketing & Digital Director at Boots No7 Beauty Company, joins Daniel to speak about his zigzag career from agencies and British Airways to William Grant & Sons, Unilever and now Boots – and what that journey has taught him about brand building, data, e-commerce and leadership. We also discuss how Boots built premium, "own" brands like No7, why marketing needs a proper seat at the boardroom table again, and how to balance long-term brand building with short-term commercial pressure.
Key topics & takeaways
- Boots' No7 Beauty Company model: building retailer-created brands as standalone, premium brands
- What British Airways, spirits and Unilever taught him about data, performance and global brand building
- Why marketing's core job is to drive growth by being the "voice of the customer" in the boardroom
- How to make DTC and e-commerce viable in FMCG by treating them like real, lean businesses
- Using social and influencers to stay close to culture and younger generations in beauty
- Leadership lessons: psychological safety, clarity, curiosity – and the power of a strong personal network
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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-6914aa05-fb38-8327-a44a-96ccc7a5ead0-3" data-testid= "conversation-turn-14" data-scroll-anchor="true" data-turn= "assistant"> Loyalty is harder to earn. Consumer trust is harder to keep. Signs are we're entering a Loyalty Recession. So how can FMCG brands stay ahead and stay relevant in 2025? Sarah Richter, the Chief Marketing Officer at SAP Emarsys is a marketing leader with a deep view across customer engagement, data and loyalty. She joins Daniel to break down the findings of Emarsys' Global Customer Loyalty Index (find it HERE) and explain how loyalty is shifting, why "true loyalty" is in decline, and what brands need to do to build meaningful, long-term connections to stay competitive.
- Why "loyalty isn't what it used to be"
- The six loyalty types and the rise of trend loyalty
- Fresh data points shaping consumer behaviour
- Personalization, AI and omni-channel engagement
- How B2B buyers increasingly behave like consumers
- What FMCG brands must do to build and sustain loyalty
More
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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
The CPG Guys are joined in this episode by Mike Del Pozzo, President of North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos.
Find Mike on Linkedin at: https://www.linkedin.com/in/michael-del-pozzo/ Find PepsiCo on Linkedin at: https://www.linkedin.com/company/pepsico/ Find PepsiCo online at: https://www.pepsico.com/ Here's what we asked Mike:
PepsiCo recently announced Pepsi Prebiotic Cola — a major evolution of traditional cola. How do you see functional ingredients like prebiotics shaping the future of the carbonated soft drink category?
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Gatorade is introducing Gatorade Lower Sugar. What role does reduced sugar innovation play in meeting evolving consumer expectations without compromising performance?
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Starbucks Coffee & Protein is launching nationally through the PepsiCo partnership. How important are joint ventures like this in accelerating PepsiCo's innovation agenda?
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Pepsi is moving into premium 12oz glass bottles. What does this say about the importance of packaging as an innovation driver, especially with younger consumers and how will this help in foodservice?
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Lay's is undergoing its biggest brand refresh in 100 years. How do visual identity and packaging innovation play into consumer trust and loyalty?
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By the end of 2025, Lay's and Tostitos will have no artificial colors or flavors. How big of a lift is this operationally, and how does PepsiCo define "clean label" innovation?
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How is PepsiCo using pepviz® (data and insights) to connect innovation with retailer success and shopper behavior?
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With e-commerce and omnichannel shopping accelerating, how does PepsiCo think about innovating "where" products show up, not just what they are?
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Innovation often comes with risk. How do you personally create a culture within PepsiCo North America where teams feel empowered to test, fail, and scale new ideas?
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If you fast-forward to 2030, what will PepsiCo North America's innovation legacy look like under your leadership?
Watch on YouTube: https://youtu.be/j7L91zT_YzE
Benni Lickfett is the Global VP Breakthrough Innovation, Digital & Ventures at spirits and beer leader Diageo (Guiness, Smirnoff, Johnnie Walker…). In this conversation, recorded live at SMG and ADWEEK's Retail Media Summit UK, you'll hear about how rethinking consumer journeys, deploying AI-driven personalization, innovating beyond the bottle, bringing tech into heritage brands, and staying ahead in fast-changing spaces like travel retail, martech, and sustainability.
Tune in to hear about:
- What "Breakthrough Innovation" means at Diageo and how Benni's team operates beyond the bottle.
- Benni's unconventional background and how his startup and consulting experience shaped his role today.
- How consumer behaviour and the traditional marketing funnel have evolved in recent years.
- Leveraging technology — martech, AI, data and personalization — to enhance the end-to-end consumer journey.
- How Diageo prioritizes innovation, balances build vs partner models, and stays ahead of emerging trends.
More
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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/ATxKgfca_5w
The Hot Seat is this fun, fast and slightly chaotic collaboration of The FMCG Guys and The Women and Retail Media Collective. In this episode, Ana Lau and Daniel are joined by Lisa Tan, a Retail Media Leader based in Singapore with experience in both Retail and Ad-Tech. The episode opens with rapid-fire personal questions to get to know Lisa before getting into uniquely Singaporean myths, retail market realities, and the quirks of working across tech and retail media.
Lisa breaks down the structure of Singapore's retail landscape, and why the country's "boring but safe" reputation is actually a commercial advantage. Through games like This or That and True or False, she shares sharp takes on talent gaps, how retailers behave at the media table , the fragmented state of APAC retail media, and why many networks are still e-commerce operators trying to act like media companies.
More
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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Bastien Parizot is the SVP IT & Digital, Marketing & Transformation and CIDO Emerging Markets at Health & Hygiene leader Reckitt. A leader with who's seen it all — having worked in start-ups, retail, sporting goods and even automotive, apart from FMCG — he joins Daniel to talk about how he's keeping Reckitt up to date by betting on the right tech innovations.
Tune in to hear about:
- The uniqueness of being an FMCG Executive with a background in Sporting Goods
- How he links digitalisation with business objectives
- Work around AI
- Building a tech stack that favours sustainability obectives
- People management and how culture influences innovation
- How he decides what Tech investments are worth it
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/LY2w1o-wpmQ
Aaron Gallagher is the Managing Director and Head of Sales at Head of Sales Kinective Media℠ by United Airlines, the carrier's very own Media Network. He joins Daniel live from SMG and ADWEEK's Retail Media Summit UK 2025 to speak about the opportunities in this unique proposition.
Tune in to hear about:
- The uniqueness of an airline media network and all the different touchpoints with passengers
- Consumers' unique behavioral pattern when traveling
- How they can cater a unique value premium proposition to Polaris (business) flyers
- Opportunities for FMCG brands
- And, of course, some good old aviation geeking!
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Tara Loftis is the Global President, Dermatological Skincare at Galderma. Globally representing brands like Cetaphil, Defferin, Alastin and Benzac, she's a leader that balances soul, gut feeling and scientific rigour. Always keeping her ears tuned to what's happening in culture, she speaks about how she's been able to create "viral bets" that resonate with the zeitgeist and the contemporary consumer.
Tune into this conversation to hear about:
- Tara's role leading Galderma's global Dermatological Skincare franchise, including Cetaphil, Alastin, Benzac and Differin
- Galderma's dermatology-first footprint, scientific heritage and what differentiates its brands
- How she brings cultural relevance to Galderma, including Cetaphil's viral Super Bowl moment
- The career experiences that shaped her leadership approach at Galderma
- Her views on brand building vs. performance — and the one question she always asks when hiring
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/gztCQqP5KZY
Lucia Mastromauro is Deliveroo's VP of Advertising. We sit down with her at SMG and Adweek's Retail Media Summit UK 2025 to speak about how the delivery player is continuously upgrading their offering to brands across their different channels, from Restaurants to High Street.
Tune in to hear about:
- Lucia's career at the likes of eBay, Google and WPP
- Her take on Retail Media and how unifying different platforms could really make it flourish
- The convergence of Brand Building and commerce and what that means for brand CMOs
- Why modern marketers need to embrace tech and data
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Hanneke Faber is the Chief Executive Officer at Consumer Electronics Leader Logitech. One of the top voices in our industry, with a background at flagship companies like Procter & Gamble, Ahold and Unilever, she joins Christina and Daniel to speak about her upbringing, key decisions and how she's approaching the future at the US and Swiss-based company. Tune in to hear about: * How being a youth champion diver brought Hanneke to do her bachelors in the USA * Her 20-year stint at P&G, experience in Retail at Ahold, Unilever and why she decided to take the moves * Logitech's balance: offense, innovation and financial and operational rigour * Hanneke's leadership philosophy: doing good by doing well * The company's growth areas in China, innovation, AI, gaming and more!
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
In this episode recorded live at Groceryshop Las Vegas, we sit down with Peter Lizner, Head of Strategy at Rohlik Group, one of Europe's most advanced online grocery companies. We explore how the Czech-founded business has grown into a €1.1 billion player across Europe through a unique approach to local sourcing, customer service, and technology is setting a new standard for convenience and quality.
We discuss:
- Petr's career journey from Consulting to Retail
- Rohlík Group's rapid expansion across Central and Western Europe
- How local brands like Kifli and Knuspr build community trust and differentiation
- The company's focus on customer experience and 15-minute delivery slots
- The decision to launch Valoc.com and license its end-to-end grocery tech
- Why Czechia leads Europe in online grocery penetration
- The evolution of Rohlík's retail media strategy, from endemic to non-endemic advertisers
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/mhJh7MuMaD8
Mercado Libre is Latin America's eCommerce leader. In this episode of The FMCG Guys, Daniel sits down at Mercado Libre's Mexico City Office with Alejandra Restrepo, Director of Mercado Ads (The Retailer's Media Division) Mexico. Together, they dive into how Latin America's largest e-commerce platform is rapidly evolving into a full-scale media ecosystem — connecting commerce, fintech, and entertainment across the region. Alejandra shares her career journey from 13 years at McKinsey to leading the growth of Mercado Libre's advertising arm, which has grown to be one of Latin America's top three media players.
The conversation explores:
- How Mercado Libre is shaping Retail Media 2.0, combining first-party data, AI, and omnichannel capabilities.
- The rise of off-platform partnerships with Google, Roku, Disney+, and HBO Max.
- Why Mexico has become a regional leader in retail media innovation.
- How AI is transforming creativity and campaign speed for brands in Latin America.
- Leadership lessons from scaling teams and nurturing talent in a fast-moving organization.
- Why Latin America is one of the most dynamic regions for consumer brands to invest and grow.
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/xO8ljWS9miU
The Hot Seat is our collaboration with The Women in Retail Media Collective. In Every episode, one of their co-Founders, Ana Laura Zain and Emma Helsloot, team up with Daniel to have a conversation with a relevant person in Retail Media that breaks cliches, boring panels and gets very personal.
In this episode, we are joined by Fluent's Strategic Partnerships Leader Morgan Chapman, who loves to compete against herself when getting on planes. Ana Lau and Daniel won't leave a page unturned in order for you to get to know Morgan very, very well.
More
Women in Retail Media Collective: https://www.linkedin.com/company/women-in-retail-media-collective/
The FMCG Guys: https://www.linkedin.com/company/fmcgguys
Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Helen Tomlinson is Kenvue's recently appointed Managing Director of Spain. She joins Christine and Daniel to speak about how she's developed her career across functions and countries to become one of, unfortunately still few, female General Managers in our industry. In this conversation you'll hear some examples of how some specific situations like "putting a hand up" can help advance, nuances we may not be aware of, the importance of mentors, allyship and much more.
Topics covered include:
- The structural issue of lack of female leaders
- Ways of being and showing up without having to adapt to the dominant gender
- How companies can build stronger talent pipelines and adapt to career blockers like motherhood
- Helen's adaptation to new countries like Spain and Romania coming from the UK
- Finding the right mentors at the right time
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
A year later, we are back with a special CPG Guys × FMCG Guys crossover with Rick Swinkels, CEO of TCC Global, during Groceryshop in Las Vegas. You can also watch the episode here: https://youtu.be/rkq6l7SXA30
This time, we focus on why loyalty is the real growth lever in grocery right now. We dig into shopper "promiscuity" under value pressure, the surge of private label, how misused promos and siloed RMNs erode trust, and why paid memberships and smart, human-centred personalization are setting the next rules. Rick also shares how TCC's physical-reward programs and new social "Loyalty Quest" turn everyday shoppers into loyalty activists—and deliver measurable, total-store lift.
Tune in to hear about:
- Shoppers & value: tighter wallets, more store-hopping, bigger price delta vs. brands → private label wins; promos often train disloyalty.
- Loyalty > RMN: retail media must serve the experience; when RMN teams are siloed, messaging conflicts and trust suffers.
- Paid memberships: the next loyalty model—bundled value (delivery, exclusives, services) that changes behavior and economics.
- AI with a human core: backend gains + real personalization, but in-store experience, staff, and brand mission still do the heavy lifting.
- TCC playbook: physical rewards to shape behaviour (3–5% total-store uplift) and "Loyalty Quest" to reward shareable shopper moments.
More
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Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Today's guest is Selim Tansug, COO at The Quality Group, a leader in the Sports Nutrition and Functional space with brands like ESN and More Nutrition. With 20 years in supply chain and an 18-year career at Unilever, he shares his perspective on how the industry has evolved from global optimization to resilience and agility amid today's volatility. From managing operations in Turkey, Vietnam, and Europe to leading the growth of a D2C sports nutrition business, Selim reflects on balancing speed, innovation, and technology while maintaining culture and a consumer focus.
Tune in to hear about:
- How supply chains are shifting from efficiency to resilience and agility.
- The role of innovation and digitalization in complex operations.
- Strategies for leading teams and managing rapid growth.
- Balancing short-term performance with long-term transformation.
- Challenges of demand planning in e-commerce and influencer-driven models.
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/V9dHBZDZv3A
In this episode of The Hot Seat, we are joined by Jemma Haley from The John Lewis Partnership, who dives into her world of retail media strategy, sharing the highs, lows, and quirky bits of her day-to-day. Get to know her through rapid-fire personal questions, ping pong beer brands, “Would You Rather?” dilemmas, and the classic “Two Truths and a Lie”, where she shared her background dancing in a Status Quo video that might just go viral now.
We know how to have fun but also when to keep it serious. Find out what she thinks about today’s hot topics: tech solutions vs. agencies, in-store vs. online shopping, and bold predictions for the next year. Oh, and did we mention the epic boat ride networking event? Lots of laughs, a little chaos, and memories made.
It’s fun, fast, and full of personality. Definitely not your usual retail media podcast.
More
Women in Retail Media Collective: https://www.linkedin.com/company/women-in-retail-media-collective/
The FMCG Guys: https://www.linkedin.com/company/fmcgguys
Sign up for Candid Commerce Amsterdam (Nov 5th at Capital C): https://candid-commerce.com/amsterdam-2025
See last year's event: https://candid-commerce.com/candid-commerce-amsterdam
Candid Commerce London: https://candid-commerce.com/candid-commerce-london
The Hot Seat: https://www.fmcgguys.com/hot-seat-wrmc/
In today’s episode we are joined by Sorin Patilinet from Pepsico. Growing up in Romania without access to global brands sparked his fascination with advertising and shaped his perspective on how marketing drives connection and influence. He joins Daniel to speak about his recent book “Marketing Effectiveness: Applying Marketing Science for Brand Growth”.
Tune in to hear about:
- How Marketing blends creativity and analytical htinking
- The principles of marketing effectiveness and why it must be defined beyond ROI.
- The importance of integrating data and strategy to drive sustainable brand growth.
- How to balance global consistency with local market nuance.
- The role of AI in reshaping both work processes and consumer engagement.
- How effectiveness requires combining analytical rigor with creative judgment.
- Why diverse professional experiences build stronger marketers than linear career
More
- Find the book on Amazon Here
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
In today’s episode we are joined by Pavi Gupta, Insights and Analytics VP at Chobani, with nearly three decades of experience across global FMCGs. Over his career, he has witnessed and shaped how new technologies transform the way organizations generate and apply insights. He joins the show to discuss how curiosity, empathy, and change management remain at the core of the function, and why elevating the role of insights is more critical than ever.
Tune in to hear about:
- How AI and automation free teams from grunt work to focus on creativity and empathy.
- Shifting mindsets: seeing AI as augmentation rather than replacement.
- Managing both passive and active resistance to change.
- Why curiosity and the art of asking the right questions remain the human superpower.
- Lessons from technologies ahead of their time, like electric cars in the 1890s and early social listening projects.
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
The Hot Seat is a special episode series of The FMCG Guys in collaboration with the Women in Retail Media Collective. You can also watch on YouTube here: https://youtu.be/nGmcW0BSxTQ
In every episode (cadence TBD!), we will be unveiling the most personal and fun side of different Retail Media Personalities. Expect Quick-fire games, bold opinions, and zero buzzwords. This section will be hosted by the co-Founders of the collective Ana Laura Zain and Emma Helsloot and our very own Daniel Torres.
Axel Adida, Chief Digital Officer at Beiersdorf—the German company behind iconic personal care brands like Nivea and Eucerin and Ultra-Premium Beauty La Prairie —joins Christina and Daniel to explore how his passion for pop culture and the “Zeitgeist” (the spirit of the times) shapes his approach to connecting heritage brands with today’s trends.
Tune in to hear about: * How skincare education has evolved from beach balls and TV ads to TikTok and AI-powered routines * Social Media as a (suprisingly?) much more candid form of content and brand exposure * The role of influencers, creators, and UGC in driving authentic consumer engagement * What Pop Culture means and why it matters for FMCG brands * The shift from “brand says” to “people say” in consumer communications * How Beiersdorf balances nostalgia, inclusivity, and innovation across its brand portfolio * Why AI and generative search will be game-changers for brand visibility and consumer decision-making
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
For many people in our industry, our guest doesn't need any introduction. Roger Dunn has become one FMCG and Retail's Top Voices through his content and thought leadership in Retail Media. What maybe some people don't know is that Roger also serves in a global role at the world's largest liquor company: Diageo. In this episode, we speak not only about the latest in Retail Media but we specifically focus on what's in it for the Brands and Consumers.
Tune in to hear about:
- How Roger became a Linkedn Top Voice
- The Retail Media boom and why brand have bought into it
- Why Amazon's still ahead of the game
- One-size-fits-all versus composable
- How Retail Media can - or not - benefit consumers
Subscribe to Roger's newsletter:
https://www.linkedin.com/newsletters/the-ai-commerce-brief-7362761335731863552/
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Stefano Volpetti is the President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International. With a background in Consumer Goods at P&G, he joined the legacy tobacco business to lead it into a new era: smoke-free. In this episode, we explore what motivated his move to a controversial industry—challenging his own pre-conceived ideas—and how he’s reinventing the category through product innovation, consumer understanding, and innovative marketing and route-to-market.
Tune in to hear about:
- Stefano’s career journey from Procter & Gamble to Philip Morris in a variety of functions and roles
- Their flagship product IQOS, and how it’s become a multi-billion dollar brand
- Shifting from B2B to a consumer-centric B2C
- How experiential marketing is key to consumer adoption
- The importance of courage, purpose and continuous improvement
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Our guest is Constantin Fink, a Commercial and Growth Leader that’s worked globally in FMCG, Consulting, Private Label, Foodservice and currently serves as Tchibo’s Chief Commercial Officer, International. His common career thread has been how to deliver an improved top line to the businesses he’s managed, so in this episode we focus on how he’s mastered the art, science and process of sales across cultures, industries and contexts.
Tune in to hear about:
- His career foundation at L’Oréal and the importance of going international
- The thinking behind his cross-industry moves
- Managing price adjustments
- How execution and operationally excellent can make a difference
- Brand differentiation versus private label
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Welcome to the first ever debate on The FMCG Guys, with two Retail Media Titans (and competitors): Melanie Zimmermann from Criteo and Andreas Reiffen from Pentaleap.
In the last five years, we’ve seen how many retailers have built Ad businesses, now commonly known as Retail Media Networks. This surge has had a tremendous impact on the industry, effectively changing marketing and the way brands and retailers interact. In this time, there’s been a clear pioneer in the ad-tech space, that has won many, many Retail accounts during this surge of Retail Media: Criteo. In parallel, we’ve seen other, smaller and more solution-specific, companies that claim to offer a better technology, like Pentaleap.
Our two guests wanted to bring the recent LinkedIn debates – which suggest that the incumbent’s hegemony may be in danger – into a real conversation, away from the usual fluff in other podcasts and live events.
Articles / LinkedIn discussions Referred to:
- https://www.linkedin.com/posts/kathrynmlundstrom_criteo-holding-its-ground-as-rivals-try-to-activity-7358604927482413056-ZKV6/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADLu-EB9s3NV0Mj6RrkjX7kpBCEJ53ETs0 2. https://www.linkedin.com/posts/kiri-masters_when-your-own-partners-start-celebrating-activity-7361362156195319808-3GwT?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADLu-EB9s3NV0Mj6RrkjX7kpBCEJ53ETs0 3. https://www.linkedin.com/posts/andreasreiffen_retailmedia-commercemedia-activity-7361381097294766083-fm8W?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADLu-EB9s3NV0Mj6RrkjX7kpBCEJ53ETs0
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Chris Doe is the UK Marketing & Innovation Director at Pilgrim’s Europe. There, he leads the end-to-end strategy and P&L for a GBP350M portfolio of Foods brands including Richmond, Fridge Raiders and Mattessons. He joins the show to speak about how his career journey accross different FMCGs has turned him into an executive that’s passionate about Marketing, Growth and people - always with optimism as a common thread. Tune in to hear about * The difference between Power Brands and Heritage Brands, and how having both in a portfolio is valuable * Being a branded business in an often-commoditised category like Meal Solutions * Balancing data and intuition in Marketing * His approach to brand innovation * What he looks into when hiring Marketing Executives
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
This episode is part of our 5-part series with Amazon Web Services (AWS). You can find all the other episodes here: https://www.fmcgguys.com/?s=AWS
Miroglio Group is a leading Italian Fashion Retailer, with banners like Elena Mirò and Trussardi, that’s putting AI into practice across its business. Co-hosted by Daniel Torres and Gaia Ginevra of AWS, the conversation with Matteo Loro (Digital Data & Tech Strategy Manager) and Marcello Offi (Head of Data & Platform Engineering) dives into how the group built a unified data platform, fostered collaboration between business and IT, and embedded AI into everyday workflows. From transforming product tagging and translation with AWS Bedrock to shaping a culture of experimentation and knowledge sharing, Miroglio is showing how a company can re-imagine itself as a data-driven innovator.
Tune in to hear about:
- How Miroglio’s cloud migration laid the groundwork for AI adoption
- Building a culture of AI with “improve, don’t rebuild” as a guiding principle
- Automating product tagging and translations: from hours to minutes, with 80% cost savings
- Breaking down silos between business and IT for faster, more agile innovation
- Future applications of AI in retail, from forecasting to AI agents and virtual shopping assistants
More
- Follow us on Instagram! https://www.instagram.com/fmcgguys/
- Visit our website: www.fmcgguys.com
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Email us: contact@dwyerpartners.com
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
In this episode of The FMCG Guys, we are joined by Salomon Tenenbaum, Global Head of CPG Partnerships & Ad Sales at Wolt, to explore how Q-Commerce has evolved from hype to a true growth driver for brands. Wolt, the Finnish-born delivery platform now part of DoorDash and active in 30+ markets, is expanding from food delivery into grocery, retail and FMCG partnerships. Salomon shares his unconventional career journey and explains why quick commerce is not just about speed, but about data, distribution, and activation working together. We dive into the untapped potential of the channel, the role of retail media, and how FMCG leaders can break silos to unlock value.
Tune in to hear about:
- Salomon's unique career journey from investment banking and travel retail in Asia, to Delivery
- Why Q-Commerce offers untapped potential for both conversion and consumer engagement
- Distribution vs. activation: why getting fundamentals right matters before flashy campaigns
- How near-instant shopper and basket data creates new opportunities for FMCGs
- The importance of aligning global and local teams, agencies, and distributors
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
In this episode, we speak with Erika Ferszt, CMO at Furla, the historic Italian leather goods house founded in 1927, to explore not only how brand building has transformed, but also how she’s reinvented herself along the way. From starting out in New York ad agencies to a decade shaping Ray-Ban at Luxottica, ten years running her own consultancy, and now leading Furla into its next chapter, Erika’s career mirrors the evolution of marketing itself — from big-budget campaigns to today’s fast, fragmented, always-on environment. Together, we reflect on the balance between creativity, data and AI, the enduring importance of psychology and human patterns, and why networking is as essential as strategy for modern leaders.
Tune in to learn about:
- How Furla’s “Come Play With Us” campaign sets the tone for its new chapter
- Lessons Erika learned while helping Ray-Ban thrive in the early days of social media
- How marketing has shifted from agency monoliths to agile, real-time creativity
- Why psychology, pattern recognition and data are central to brand connection
- The role AI can play in sparking ideas — but never replacing human creativity
- Moving from Corporate to self-employed and to corporate again
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Our 2024 guest Sean Summers recently joined our US sister Podcast The CPG Guys to share where Mercado Libre is in their Retail Media and Omnichannel journey.
Original Synopsis
The CPG Guys are joined in this episode by Sean Summers, EVP Mercado Ads & CMO at Mercado Libre. Founded in 1999 and headquartered in Buenos Aires, Argentina, Mercado Libre is Latin America’s leading e-commerce technology company. Through its primary platforms, MercadoLibre.com and MercadoPago.com, it provides solutions to individuals and companies buying, selling, advertising, and paying for goods online.
Follow Sean on LinkedIn at: https://www.linkedin.com/in/sean-summers-870363/ Follow Mercado Ads on LinkedIn at: https://www.linkedin.com/showcase/mercadoads/ Follow Mercado Ads online at: https://ads.mercadolivre.com.br/
Sean answers these questions:
- How is Mercado Libre evolving its marketing strategy to support the CPG category’s digital expansion across Latin America?
- What role does Mercado Libre marketing play in shaping omnichannel experiences—especially for CPG brands—across your marketplace, app, and media network?
- How do you support CPG brands in activating precision targeting and attribution on your platform?
- What shifts have you observed post-pandemic in online consumer behavior within the CPG space in LATAM and how is Mercado Libre positioned to win with these changes?
- How are you leveraging personalization and dynamic creative to enhance relevance in media for your CPG advertisers?
- What measurement frameworks do you use to assess CPG campaign effectiveness—especially at the lower funnel—and how transparent is that to brand partners?
- Can you share how emerging technologies like AI are being embedded into your media offerings to optimize targeting and creative?
- How does Mercado Libre collaborate with CPG manufacturers directly versus working through commerce acceleration agencies like Flywheel?
- How do you keep your team and partners aligned with fast-moving trends in omnichannel commerce and retail media—especially in the CPG domain?
In this episode of The FMCG Guys, Daniel is joined by Charlotte Bailey-Sane, Marketing, Digital & E-commerce Director at Nutrition and Health Leader ADM, to explore how she’s driving growth in the fast-evolving health & wellness space. Charlotte shares her journey from agency life into brand leadership, why she’s always been drawn to e-commerce and digital transformation, and how she’s built an integrated marketing and digital function at ADM. She also discusses making D2C work in niche categories, protecting brand equity across channels, and leading hybrid teams in a rapidly changing environment.
Key takeaways include:
- Building ADM’s digital & e-com team from scratch
- Making D2C work in pet and equine supplements
- Balancing data with gut instinct in marketing
- Protecting brand equity across channels
- Leading and building culture in hybrid teams
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Our guests are Gardar Stefánsson, Founder & CEO, and Lauren Larsen, Global Marketing Director at GoodGood, the Icelandic brand disrupting the spreads aisle with no-added-sugar jams, nut butters, and chocolate spreads. What started as a pivot from surplus stevia stock has become a fast-growing business with products now in Europe and major U.S. retailers like Whole Foods, Walmart, and Kroger. With a mission to make everyday pantry staples healthier—without compromising on taste—GoodGood runs a lean, global team and blends data-driven decisions with gut instinct to build a loyal consumer base.
Tune in to hear about:
- How a jam experiment in an Icelandic kitchen sparked a global food brand
- Why GoodGood’s spreads have 88% fewer calories—without cutting flavor
- The bold move to the U.S. and how it unlocked rapid growth
- Using smart packaging and cultural insights to win U.S. shoppers
- Running a $10M+ business with just 15 people and clear OKRs
- Balancing community-building, authenticity, and data in brand marketing
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Our friends, The CPG Guys' Sri Rajagopalan & Peter VS Bond muse current industry topics.
In this episode, Daniel sits down with Laura Mehren, Head of Performance Marketing and User Experience at S. Oliver Group, to explore how data-driven marketing powers growth in the competitive world of fashion retail. With a background spanning B2B and B2C, Laura shares her perspective on the evolving performance landscape, the synergy between brand and performance marketing, and how UX and creative optimization shape conversion success.
Tune in to hear about:
- Laura’s career path from B2B marketing to fashion e-commerce
- How S. Oliver balances brand building with performance efficiency
- The evolving role of creative in a post-targeting world
- The impact of AI, retail media, and rising CPCs on performance strategy
- Why user experience and webshop design are vital to conversion
- Building internal alignment between marketing, e-commerce, and tech
- Her take on mobile-first design and the role of brand-owned apps
This episode was originally aired in August 2023.
Paul Accornero is the Chief Commercial Officer at the De'Longhi Group, a Global Leader in Small Appliances. He joins us to speak about how he's led the organization through turbulent times in a growing category and:
- Today's commercial scenario in Appliances: Wholesale, DTC and eCommerce
- The evolution of his leadership style and working from home or the office
- Sustainability's stategic importance
- The ups and downs of the category in the last 4 years
When Ross Farquhar took over the role at Little Moons, a viral TikTok moment unexpectedly catapulted the brand into the spotlight, driving a 2000% sales spike in just one week. In this episode, Ross shares how he and the team turned that overnight success into long-term brand growth — transforming a mochi novelty into an increasingly global snacking player. Drawing from a career spanning Cadbury, Diageo, agency life, and hospitality, he explains how to scale a distinctive brand through smart innovation, clear positioning, and deep consumer empathy.
Tune in to hear about:
- How a single TikTok video led to 2000% sales growth
- Turning virality into lasting brand equity and retail expansion
- Why frozen snacking is an untapped category with huge potential
- Balancing brand, performance, and social strategy
- How innovation, trends, and shopper empathy drive growth
- Lessons from a career across blue-chip FMCG, agencies, and start-ups
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Founded in 1987 in New Zealand, Kathmandu is a certified B Corp (since 2019) specialising in responsibly made technical apparel and gear for travel and adventure. In this episode, we sit down with their CEO, Megan Welch, to explore her unique leadership journey and the brand’s bold push toward global expansion. From nearly two decades at Crocs to relocating to Christchurch, New Zealand, Megan shares what drew her to Kathmandu and how she’s leading the company through its transformation from a New Zealand and Australia staple to a challenger brand in global markets.
Key Takeaways:
- Megan’s global leadership career path
- Kathmandu’s purpose-driven mission focused on wellbeing through the outdoors, with deep roots in sustainability.
- A new partnership with the New Zealand Olympic Committee is set to boost global visibility and brand recognition.
- The dual challenge of maintaining ANZ market leadership while positioning Kathmandu as a global challenger brand.
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
This episode was originally aired in May 2024. Since then, Stephanie as has taken on a new role as VP Transformation at Reckitt.
Our guest is Steph Lilley, General Manager for Reckitt’s Hygiene Business Unit in their home market, the UK, and Ireland. She joins Christine and Daniel to speak about her career from a graduate program to becoming a General Manager, with some international moves in between, but always focusing on development and with a prominence of P&L roles. Tune into this conversation to hear about:
- Steph’s first leadership experience
- The learning curve when taking an international assignment in Russia
- The leadership style she’s developed in time
- Balancing being genuine with “getting results”
- Her experience being a woman in commercial roles
- Approaching diversity, equity and inclusion
- Leveraging Reckitt’s popular brands for societal change
Mark Jagger (former P&G, Reckitt, Sanofi) returns to The FMCG Guys for a deep dive into one of the most pressing topics in the industry today: Pricing and Revenue Growth Management.
Now running his own consultancy, JAGSS, Mark shares a candid view of why pricing has become the default growth lever—and why it’s no longer sustainable. With Cristina Nicolaou co-hosting, the discussion explores how FMCG companies can unlock healthier, more resilient growth by going back to basics, sharpening execution, and embracing shopper-centric strategies.
Tune in to hear about:
- Why pricing has become “lazy growth”—and its long-term risks for brands
- The real difference between pricing and revenue management
- How RGM can go beyond pricing and promo to uncover hidden value
- Mark’s take on “a-commerce” and AI’s impact on shopper behaviour
- The basics that still matter: distribution, pack formats, and in-store execution
- How retailers can be allies—not just adversaries—in protecting shopper value
More
- Revisit Mark's prior appearence: https://www.fmcgguys.com/mark-jagger-sanofi-alain-attias-baybridgedigital/
- Agentic Episodes: https://www.fmcgguys.com/?s=agent
- Revenue Managment Episodes: https://www.fmcgguys.com/?s=revenue+management
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Benoit Menard is Puma Group's Senior Regional Director Marketing Europe and a leader who’s worked across advertising, sports federations, media, and top global brands. From his early days organizing tournaments as a student to leading major campaigns at Adidas and Puma, Benoit shares how he’s built a career grounded in creativity, curiosity, and people-first leadership. We talk about how to lead marketing teams in fast-moving environments, how to stay close to culture, and why brand building still matters in a performance-driven world.
Tune in to hear about:
- Benoit’s career path from agencies to Adidas and Puma
- Leading the Puma x Olympique de Marseille relaunch
- Why local culture is central to global brand strategy
- The power of trust and risk-taking in team leadership
- Balancing data, gut feel, and long-term thinking
- Why great marketers think like scouts and storytellers
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Watch this episode on YouTube: https://youtu.be/dS0N6LYRiMk
Gael Peigné, VP Strategic Marketing at Shalion, is back on the show to explore how AI—especially Large Language Models (LLMs)—is transforming the way consumers discover and buy products. We dive into the evolution of Food Service Aggregators (FSAs), the rise of autonomous agents in eCommerce, and how brands need to rethink digital visibility in a world where search is becoming conversational. From Generative Engine Optimization to the future of retail media, Gaël unpacks what brands must do to stay relevant as technology reshapes the path to purchase.
Tune in to learn about:
- How FSAs like Deliveroo and DoorDash are evolving into multi-service platforms
- Why LLMs and AI agents are disrupting the shopper journey
- The shift from keyword-based SEO to Generative Engine Optimization (GEO)
- How retailers and brands can prepare for agent-led commerce
- What structured data and AI-readability mean for product content strategy
- Why the future of retail media could be embedded in LLMs like ChatGPT and Amazon Rufus
The CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity. Follow Jeff on LinkedIn at: http://linkedin.com/in/jeffreycohen
Mette Lykke is the Chief Executive Officer at Food Tech Leader Too Good To Go, an app that connects 118 million consumers with local cafés, bakeries, supermarkets and restaurants to buy their surplus food. She joins the show to speak about her journey, the current waste situation, how they are partnering with FMCGs and Groceries and how they look to make impact on 3 levels.
Tune in to hear about:
- A career journey that encompasses consulting, selling a business and becoming a CEO
- Why food waste (40% of food produced) is an issue
- Integrating purpose and profit
- How they are looking to partner with manufacturers
- The opportunity with the data they are offering
- Future organic and M&A growth
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
In this episode, we’re joined by Claudia Calori, VP of Global Marketing for Personal Health at Philips, to talk about what it takes to be a modern marketer. From her early days at P&G to leadership roles at Heineken, Nike, and now Philips, Claudia shares how marketing has evolved—and what fundamentals still hold true. We dig into in-house vs. agency capabilities, the rise of retail media, and why trust is the foundation of strong teams.
Tune in to hear about:
- Claudia’s path from journalism to marketing leadership
- What she learned at P&G, Heineken, Nike, and Philips
- Why brand-building still matters in a performance-driven world
- What to keep in-house vs. outsource in modern marketing
- The role of trust in building effective teams and partnerships
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
This episode was recorded live at Amazon Web Services’ Shoreditch Office in London as a part of a 5-Part series. You can also watch the episode here: https://youtu.be/DEyGVIBqp5o
Daniel is joined by Michelle Williams, Data Product Owner at The Very Group, to explore how the UK’s leading digital department store is embedding GenAI into its business. Michelle shares the company’s pragmatic approach—focusing on efficiency, scalability, and real business value rather than hype. From launching an AI Guild and upskilling teams to using AWS-powered models to automate 40,000+ product descriptions, she breaks down how GenAI is helping The Very Group accelerate its digital transformation.
Tune in to hear about:
- How The Very Group scaled GenAI from proof of concept to production
- Lessons from implementing AI-powered product descriptions
- Why data foundations and internal education were key to success
- The role of AWS as a collaborative innovation partner
Find all the episodes of this AWS X FMCG GUYS Series HERE
Watch on YouTube: https://youtu.be/GbxfYuFB8-g
In this episode, recorded live at Shoptalk Europe, we discussed the Future of Retail Media in a “Quick Fire” format with Katrina Smart (VP at Mars United Commerce), Alexis Marcombe (CEO at Unlimitail) and Rudolf Schneider (Head of Amazon Ads EU).
In the session, we debated the following topics:
- In the future, will we stop talking about “Retail” Media and see it as part of the broader Media mix?
- How will measurement be solved and standardised? And will then incrementality be proven?
- How should brands best structure to engage with RMN’s to have a great cooperation?
- Will AI and automation simplify Retail Media—or just add more complexity to an already crowded space?
- Where in the marketing funnel should Retail Media play, if the funnel still exists in the future?
Nicole Pilkington is the Global Head of E-Commerce Acceleration at Barilla, the world's pasta leader. She joins the show to share how she’s built a career at the forefront of digital commerce, how Barilla is scaling global e-commerce capabilities, and how leadership, collaboration, and curiosity are driving change in the FMCG landscape.
Topics covered:
- Career journey from Johnson & Johnson to Barilla, and evolving through local, regional, and global roles
- How Barilla built a global eCommerce Acceleration team and supports 35+ markets
- Building trust and influence with local teams to drive transformation at scale
- Managing Amazon globally and the evolution of omnichannel category leadership
- The emergence of retail media and aligning eCommerce with shopper, marketing, and finance teams
- Leading as a younger professional and empowering future digital leaders
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Richard Peake is the Managing Director at Merchant Gourmet, a British Foods company founded 30 years ago with a strong focus on making an impact through their healthy, nutritious and quality-oriented product. He joins the show to reflect on how Food brands can still find growth if they have the right vision and execution, how he’s developed his career and his thoughts on how to have a functional company culture.
Topics covered:
- Career background from big FMCG to category disruptors
- His approach to business and bringing some process to fast growth
- How they’ve positioned Merchant Gourmet as a genuine brand with a focus on quality and a strong in-store execution
- Bringing innovation and fun into non-sexy product categories
- How to delight Retail buyers to break into the aisle
- Balancing commercial growth with sustainability and ethical leadership
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
In this special episode, recorded live from AWS’s Shoreditch office, we launch a brand-new 5-part series with Amazon Web Services. You can also watch the episode here: https://youtu.be/RXWMOA46Em8
Together with Marco Kormann (AWS), we explore how Generative AI is reshaping the way consumers search, discover, and shop — and what that means for brands and retailers. To do that, we are accompanied by two star guests: Richard Lim, CEO at Retail Economics, and Charley Hackerson, CRO at Botify.
Tune in to learn about:
- How GenAI is disrupting the consumer journey and rewriting the rules of search
- Why traditional SEO tactics aren’t enough in an LLM-driven world
- What agentic retail means — and how it could transform FMCG buying behavior
- The role of data infrastructure and governance in staying AI-ready
- How leading retailers are adapting their digital strategies to remain visible and relevant
Mehmet Karamollaoglu is the Managing Director for Turkey & Eurasia at Mondelez International, overseeing 11 dynamic markets. After leaving Turkey to pursue a Master’s degree in the U.S., Mehmet embarked on a global FMCG journey—leading commercial teams and business units across multiple geographies. What truly sets him apart, though, is his deep curiosity and drive to stay ahead—whether it’s understanding the evolving consumer or driving digital transformation in the food industry.
He joins the podcast to speak about:
- His career development across countries and functions
- The importance of having the right mentors
- Becoming interested in eCommerce and Digital as a GM
- The changing market and the rise of 3P marketplaces and TikTok shop
- How big brands can compete with emerging ones while being coherent with their ethos
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Rob Chatwin visited us last year to give us a masterclass on how to manage mergers and acquisitions at the heighest level.
In this conversation, we go over some of the high stakes Mergers and Acquisitions he participated in, like integrating Avon or The Body Shop into Natura.
Tune into this podcast to learn about:
- His unique life background starting in his native Brazil
- Career path in Consumer Goods
- Natura and their track in Mergers and Acquisition
- Synergetic and non-synergetic acquisitions: why both can work
- M&A in Consumer Goods right now
Christina Rapsomanikis is VP of Connected Commerce at Mars Petcare. From sales at Unilever to launching her own DTC business and leading digital at Coty and now Mars, Christina has seen the evolution of e-commerce from every angle. She joins us live from Mars’ London offices to talk about how digital has moved from the sidelines to the center of FMCG strategy.
Tune in to hear about:
- Christina’s career journey across FMCG, beauty, and pet care
- What “Connected Commerce” really means at Mars
- Why consumer-centricity is more than a buzzword
- Building internal alignment with data and tools
- How leadership has evolved in the hybrid work era
- The rise of digital as a core FMCG growth engine
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Paul Stafford is Head of Retail Media at the UK’s top high street beauty retailer: Superdrug. Having done it all—Media (Virgin), FMCG (PepsiCo), and now Retail—he took on the challenge of building Superdrug’s Retail Media proposition from scratch. He joins us to share the story of that journey.
Tune in to hear about:
- Paul’s career background
- Superdrug’s Retail Media journey and where they are right now
- Main challenges when building an RMN from scratch
- Understanding Retail Media as a top of the funnel marketing activation channel
- Building a solid proposition across online and instore
- Data Management
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Daniel was recently invited by David Feinleib (CEO at ITSRAPID) to his phenomenal "Beyond the Shelf" Podcast.
The origninal show notes:
What do hiring, podcasting, and great marketing all have in common? If you ask Daniel Torres Dwyer, the answer is the same: it’s about trust, not transactions. Daniel wears a few hats—he’s the Co-Host of The FMCG Guys podcast and Director of Executive Search at Dwyer Partners—and at the heart of both roles is one thing: helping people find the right fit. Whether that’s matching a candidate to a role, a guest to a show, or a brand to its story. In this episode, Daniel and Dave dig into:
- What makes an executive search successful (and why it’s not just about resumes)
- How to build long-term relationships that outlast any one transaction
- Why marketing—and creative storytelling—are regaining the spotlight in CPG
- What AI can and can’t do for recruiting and talent strategy
- Lessons from running 200+ podcast episodes and how that experience shapes Daniel’s approach to people and partnerships Oh—and if you’re heading to ShopTalk Europe, stay tuned for Daniel’s local tips on where not to stay in Barcelona. This one’s part career advice, part creative strategy, and all about how to connect like a human.
Connect with Daniel: https://www.linkedin.com/in/danieltorresdwyer
Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd
Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions
Patricia Grundmann is the Media & Retail Media VP at Germany-Based DIY Retailer OBI. Founded in 1970, they employ 10,000 employees across 640 stores across 10 European Markets, each of which has their own online business.
A very prominent voice in our industry, she’s also on the board of IAB Europe and she joins Christina and Daniel to speak about her unique vision and approach to Retail Media.
Tune in to learn about:
- Her unique career, which started by having her own psychology practice!
- OBI’s footprint and innovation footprint
- Retail Media in a DIY player and why this segment has been a pioneer
- The unique customer journey in this type of Retail
- Media in a Retail Business. Should it be apart or together?
- Working with non-endemic brands like FMCG
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Sanjay Luthra, EVP EMEA & Global Head of Direct-to-Consumer at Mattel, joins Efrain and Daniel ahead of Shoptalk Europe (June 2–4 in Barcelona: https://www.shoptalkeurope.com/community) — where he’ll be one of the headline speakers.
In this episode, Sanjay reflects on his global career journey and unpacks how Mattel is driving innovation and growth across the region and beyond.
Tune in to hear about:
- What to expect from Shoptalk Europe this year
- Sanjay's career accross global markets
- The very succesful Barbie Movie's effect on Mattel
- Mattel's vision for future Growth
- DTC
- Leadership in the current hybrid world
- How he's has driven the DTC platform Mattel Creations, to exponential growth, making it one of the fastest-growing business units within Mattel
More:
- Buy Shoptalk Tickets: https://shoptalkeurope.com/community/tickets
- Check out The FMCG Guys' Shoptalk Events: https://candid-commerce.com/shoptalk-europe-2025
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Oliver Strelecki is the CEO of Cofresco, a leader in the Fresh Keeping and Waste Management categories, and part of the Melitta Group. He joins Daniel to share his journey from marketing roles to running a global business—and what it means to lead in categories that may not be glamorous, but are essential to daily life.
Tune in to learn about:
- Oliver’s career path from marketer to CEO
- The categories Cofresco operates in
- Their drive toward greater sustainability
- A bold recycling initiative in India, backed by Nobel Peace Prize laureate Muhammad Yunus
- How to build a global company and strong culture from a small city base
- Oliver’s leadership lessons and his take on hybrid work in today’s world
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Julian Saslavsky is the Growth Manager for Latin America at Large Appliances Leader Whirlpool. With an unusal background, having started his career in start-ups (and a short stop in Recruitment!), he brings a fresh perspective to the various ways large Consumer Goods companies can innovate and go-to-market to be more relevant with today's consumer.
He speaks with Christina and Daniel about:
- Moving from start-up to large corporate
- How he went international
- Differentce between Growth Marketing and Product Growth
- Buidling a Premium Product Proposition
- Creating synergies between the Online and Offline worlds
- Leveraging Data
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Watch on YouTube: https://youtu.be/fVTj7G31UAk
Incrementality has become one of the big words—and key levers—in Consumer Goods, especially in a time when growth is no longer a given. But what does it actually mean? How do you measure it? Is it even attainable? Or is it just a myth?
To help us unpack the concept, and explore how best-in-class brands are building towards it, we’re joined by Jack Lindberg, Head of Product (and more) at Digital Shelf leader Shalion.
Tune in to learn:
- Why incrementality has become a critical focus for Consumer Goods
- The role and relevance of the Digital Shelf today
- How leading Consumer Goods brands are approaching this growth lever
- A “Buying Guide” to incrementality
- How to measure incrementality—and what good looks like
- How to integrate incrementality into mainstream brand strategy
The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors.
This episode is collectively sponsored by Epsilon, Dunnhumby, Osmos,
Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/
Find Sri Rajagopalan on Linkedin at : https://www.linkedin.com/in/sri-rajagopalan-09a0062/
Find Peter VS Bond on Linkedin at : https://www.linkedin.com/in/pvsbond/
Find CPGGUYS on Linkedin at : https://www.linkedin.com/company/56451211
Find CPGGUYS online at : https://www.cpgguys.com/
Here's what we discussed :
-
Different tracks for learning
-
Key mainstage presentations
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Detailed analysis of the omnichannel track and breakouts
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Networking opportunities
Daniel is joined by guest co-host David Sloff in a conversation with FMCG Retail Expert and former Coca-Cola CCO Europe Jacques Van Cauwenberge in this conversation. With him, we explore the current challenging scenario between FMCG Brands and Supermarkets in Europe, and also what's the route to a more strategic, positive and, ultimately, profitable and growth-oriented relationship.
This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/
Topics covered:
- The change in shopping behavior, surge of different formats and other trends that have shaped the current challenging scenario between Retailers and Brands
- The impact on Retailers and reactions to protect their P&Ls
- Conflicts between brands and retailers: why they happen and the negative consequences for everyone
- A value creation agenda to go back to sustainable growth
In this episode, our US Partners the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world.
Find Cristian on LinkedIn at: https://www.linkedin.com/in/carcangeli/ Find illycaffè on LinkedIn at: https://www.linkedin.com/company/illycaffe/ Find Illycaffè online at: https://www.illy.com/en-us
Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/
Cristian answers these questions:
- Can you share pivotal experiences in your journey from working with fashion brands like Gucci and Diesel to your current role at illycaffè?
- How does illycaffè ensure a seamless omnichannel experience for its customers?
- How has illycaffè’s digital business evolved under your leadership? What have been your key objectives in this area?
- How does illycaffè differentiate its digital customer experience from competitors in the market? What have been successful components of this strategy?
- Can you discuss any recent digital innovations at illycaffè that have significantly impacted customer experience?
- How are you leveraging customer data to inform your digital strategies? You have a large presence on Amazon & you have a thriving DTC business. How are you utilizing the generated transaction data?
- In what ways does illycaffè collect and implement customer feedback to improve its digital platforms?
- What emerging digital trends do you believe will shape the future of customer experience in the CPG industry?
The FMCG Guys will be back with an all-new episode on May 7th. In the meantime, here's a sneek peak into our next events. Happy Easter!
Jose Salas is Reebok’s Finance Director for Latin America (South & Central) and the Caribbean. He joins the show to share his broad experience across multiple functions in Consumer Goods, his recurring return to Finance, and why he sees the Finance function as a driver of growth and innovation—far from the tactical role it’s often perceived to be.
Tune in to hear about:
- His career path in Finance and cross-functional moves
- Why Finance sometimes gets a bad rap
- How Finance can be a powerful partner for growth and innovation
- Collaborating effectively with other functions
- The impact of the data revolution on Finance
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Consumer Goods Brands going Direct-to-Consumer has been a hot — and sometimes controversial — topic in the industry. It’s a great way to capture first-party data, but is it always a money-losing game? Can DTC actually work at scale and drive real value?
To explore what successful models look like, Marco Brucato, Head of eCommerce D2C EMEA Growth at large-appliance leader Beko, joins Daniel and guest co-host Rob Nowell from Medium Marketing (also strategic partners in events like Candid Commerce).
Tune in to hear about:
- How Marco has built and scaled DTC in multiple Consumer Goods categories
- The differences between DTC in Appliances vs. Food
- Making DTC incremental — not a threat to retail partners
- The current state of the Digital Shelf
- Competitive advantages from owning first-party data
- Scaling an eCommerce organization from the inside
- Real-world AI use cases
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Our sister podcast in the US, The CPG Guys, welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely.
Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/
Find Cyndi Loza on Linkedin: https://www.linkedin.com/in/cyndiloza/
Find Path to Purchase Institute on Linkedin: https://www.linkedin.com/company/the-path-to-purchase-institute/
Find Path to Purchase Institute online : https://p2pi.com/
Find the P2PI Retail Media Networks Ratings & Insights Report here: https://p2pi.com/2025-p2p-trend-report-transunion
Here's what we discussed :
1.) Which retail media networks outperform and are seen as best in class?
2.) Which RMN's have the best measurement frameworks?
3.) Who is the easiest to work with?
4.) Which RMN is integrated with merchants?
and so much more....
Volker Zöller is the President Consumer Goods EMEA at Consumer Hygiene leader Essity. After being one of the first guests of the podcast back in 2020, he re-joins us to go over the most pressing issues in the industry: culture change, digitalization, diversity and inclusion and much more.
Tune in to learn about:
- How their Munich office has been seleced as the best in Germany due to its adaptation to new ways of working
- Digital transformation both internally and externally
- Why Essity is commited to diversity in these times
- How European companies can remain competitive
- Industry body work and influencing Brussels policy
More
Re-listen to Volker's prior appearence on the show: https://www.fmcgguys.com/episode-3-volker-zoller-driving-culture-change/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
From explosive growth to high-profile mergers and eventual market consolidation, Food Service Aggregators (FSAs) like Deliveroo, Uber Eats, Wolt, and Delivery Hero have transformed how consumers access food. And despite all the ups and downs, one thing is clear—FSAs are here to stay.
In this episode, we’re joined by Gael Peigné, VP of Product at digital shelf intelligence leader Shalion, to unpack the evolving role of FSAs and the opportunities and challenges they present for FMCG brands.
We cover:
- What the Digital Shelf really means today
- The evolution and current landscape of FSAs
- Why FSAs matter—for both shoppers and brands
- Key differences between Q-commerce and restaurant-driven FSAs
- How FSAs fit into the broader commercial strategy of an FMCG
- What their continued growth could mean for traditional retailers
Watch on YouTube: https://youtu.be/WBDrHTFuEGw
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Federico Pasquini, Global R&D Innovation Director for International Family Care & Professional at Kimberly-Clark, joins us for a deep dive into the world of Research & Development — a first for the podcast.
In this episode, Federico shares how R&D drives progress in a global FMCG powerhouse, and why innovation matters even in the most low-involvement categories.
Tune in to hear about:
- Federico’s international career journey — from Europe to India
- What the innovation process really looks like in a fast-moving consumer goods company
- How to challenge the status quo in everyday product categories
- The critical relationship between R&D and other departments
- R&D’s growing role in sustainability
STRATACACHE is going to take London by storm next Monday March 31st with their “What’s in store (for Retail Media Networks)” event. This event, which we were lucky to attend in January in New York during NRF, will feature top voices in Retail and Brands to debate and explore how, as an industry, we can advance in In-store Retail Media.
Learn more about the event here: https://www2.stratacache.com/retail_media_networks_london
Listen to Chris Riegel's episode about the seven sins in Retail Media:
Listen to Ben Reynolds' episode about In-Store Analytics:
To understand the latest trends and anticipate the event we are accompanied by Chris Riegel, CEO and Alison Dunham, Sales Director, In-store Retail Media UK, at STRATACACHE to speak about:
- Purpose of the event
- What’s changed in the last year
- The hottest topics in in-store
- Developments in measurement
- The rise of CTV
- Turbulences and M&A in the agency world
- How AI will transform Retail Media
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Revenue Growth Management (RGM) has become one of the key strategic sub-functions in modern FMCG companies. It acts like the glue between Sales, Marketing, Finance… and more! But, what does this function actually do? What are its goals? And what are the trends shaping it right now.
It’s our pleasure to welcome Bayer Consumer Healthcare’s Global Head Revenue Growth Management, Nikitas Paraskevopoulos to speak about:
- What RGM does in a Consumer Goods company
- Why it has become a key function
- Key levers within RGM: pricing, portfolio optimisation…
- How Data, Analytics and emerging tech like AI are impacting
- Stakeholder alignment
- The future of RGM
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
In today’s fragmented media landscape, brands are in a constant race to stay relevant and connect meaningfully with consumers. With countless channels vying for attention, how can brands cut through the noise and show up where it truly matters?
In this episode, we’re joined by leaders in the Out-of-Home (OOH) media space—Clear Channel—to explore how this traditional medium is evolving to help brands reach more people, more effectively, in a fast-changing marketing environment.
Lindsay Rapacchi, Research and Insight Director, and Colin Horan, Strategic Partner for FMCG at Clear Channel, share their expertise on:
- Why OOH still delivers big impact in the digital era
- The critical role of reach for FMCG brands
- Standout examples of brands nailing OOH campaigns
- How OOH fits into the rise of Retail Media
- What’s next: Opportunities for FMCG brands in 2025 and beyond
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Frederic Fernandez is one of the most respected voices in FMCG. Through his consultancy, Frederic Fernandez & Associates, he partners with Fortune 100 FMCG companies, helping them navigate today’s complex and rapidly evolving landscape. Beyond his consulting work, he has built a strong following through his insightful LinkedIn analyses, where he dissects industry trends and company strategies with precision. Most recently, he launched a podcast featuring in-depth conversations with FMCG CEOs.
In this conversation, you'll hear about the top trends affecting the industry, such as CEO churn, Marketing, eCommerce, Post-COVID hangover, as well as a deep dive into Personal and Home Care companies like Procter & Gamble, Reckitt or Unilever.
- Follow Frederic Fernandez on LinkedIn: https://www.linkedin.com/in/fredericfernandez/
- His LinkedIn Newsletter: https://www.linkedin.com/newsletters/7045696201089785857/
- The Growth CEO Podcast (YouTube Link, also available on major podcast platforms): https://www.youtube.com/@TheGrowthFMCGCEOPodcast/videos
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
This Podcast is supported by Shoptalk. Join us and the elite of Consumer Goods and Retail in Barcelona on June 2-4: https://shoptalkeurope.com/community SEE DISCOUNT CODES BELOW
Our guest today is Slavka Jancikova. With an impressive background in companies like NIKE, AB Inbev and Adidas; she’s now leading Marketing for the sneaker retail leader Foot Locker in EMEA. She joins Christina and Daniel at a particularly crucial time for Marketing,.
Tune in to hear about:
- Anticipating Shoptalk Europe and the panel Slavka will be on
- Moving between Apparel, FMCG and Retail
- Performance Marketing versus Brand Building
- Balancing Data and gut feel (or having a point of view!)
- Her vision for Foot Locker
-15% discount codes for The FMCG Guys audience!
Retailer and Brands:
RBFMCG15
https://ste25-registration.personatech.com/code?cId=cmJmbWNnMTU=
General Attendee
GAFMCG15
https://ste25-registration.personatech.com/code?cId=Z2FmbWNnMTU=
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Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
This episode was recorded in 2021
When we think of an ideal company culture is one where we can bring our own full selves, be empathetic and enjoy working with others.
Ironically, that goes against the common idea that we have of leaders, who are meant to be firm, tough and untouchable.
How can we reach a commonality between these? To discuss this, we invited Carol Robert, who a the time was heading up the UK and Ireland business for Suntory Food & Beverage.
Ralf Miculcy is an Associate at WL Gore. But what does that actually mean? At WL Gore—a global materials science company known for its innovative products like GORE-TEX—every employee, from entry-level to the CEO, is called an Associate. This is just one example of its distinctive, non-hierarchical culture.
In today’s episode, we dive into Ralf’s journey across Operations, Projects, and General Management at WL Gore. We explore how this unique culture functions in practice and what makes it so effective through:
- Ralf’s cross-functional career
- Gore’s Multi-category business
- A unique non-hierarchical culture
- How a company can scale while staying true to its founding values
- Career progression in a flat hierarchy
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Emilie Brault, Global Director of Digital Consumer Experience at NAOS—the innovative French skincare company behind Bioderma, Institut Esthederm, and Etat Pur—joins the podcast to share her journey from FMCG to digital leadership. An expert in building digital organizations from the ground up, Emilie offers insights into how brands can harness digital to connect with consumers and drive transformation.
Tune in to hear about:
- Emilie’s non-linear career, spanning international and cross-functional roles
- Building a digital infrastructure within a company
- Using digital to enhance consumer engagement
- Embedding digital across different functions
- Her approach to AI and data
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Eoin Comerford is an Outdoor Industry Expert, Consultant, Speaker & Podcaster. He’s best known for his tenure as CEO of Moosejaw, one of the US’ main outdoor Retailers. He drove its growth and oversaw its acquisition by Walmart in 2017, where he also managed the outdoor category for Walmart.com. He later oversaw Moosejaw’s 2023 acquisition by Dick’s Sporting Goods, where he remained until last year.
The “Rock Fight” Podcast Host joins Daniel to speak about:
- His career in the sporting goods, outdoors and Retail world
- Analyzing Sporting Goods companies like NIKE, Adidas, Under Armour, HOKA, On Running and more
- The DTC vs Wholesale Equation
- Outdoor company Analysis: VF (North Face), Amer Sports, Columbia…
- Advice to European Companies trying to get into the US Market
More:
- Tune into the Rock Fight Podcast: https://www.rockfight.co/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Our guest is Kai Boris Bendix, CEO of Carl Kühne KG, a 303-year-old family-owned company (founded in 1722) renowned for its pickles and sauces. Kai joins Christina and Daniel to share insights from his impressive career, which began at Beiersdorf—the makers of Nivea cream—and has taken him around the globe, ultimately leading him to helm one of Germany’s most iconic family businesses.
Tune in to discover:
- Kai’s journey navigating international markets and cultures
- Key differences between developed and developing markets
- Transitioning from global corporations to traditional family-owned businesses such as Melitta and Kühne
- Strategies for resilience and adaptability in times of change
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
The FMCG Guys will be back with all-new episodes very, very soon. In the meantime, enjoy this episode from one year ago which Daniel recorded in Iceland.
Ever wondered what running supermarkets in a remote country like Iceland looks like? Daniel was lucky enough to learn this in this fascinating in-person interview live from Keflavík. Our guest (and host, in this occasion!) is Gunnur Gunnarsdóttir, who runs both Retail and Human Resources at Samkaup, one of the island's main players in FMCG Retail with a number of banners.
This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/
Listen in, transport yourself to Iceland and learn about:
- Gunnur's career path from Human Resources Manager to heading up a Retail Organization
- Iceland's FMCG market: Retail Footprint, Challenges and Opportunities for brands
- Samkaup's mission of serving the entirety of Iceland's population even at a financial cost
- HR initiatives in diversity, continuous learning and talent attraction
- Omni-channel initiatives and partnership with Lobyco in Loyalty
Sharon Lewis, Head of Digital & Data Latin America at Kimberly Clark, joined us week to speak about how she's driving eCommerce growth and culture change in this emerging region.
Tune in to learn about:
- Sharon's career journey across the US and LATAM
- Critical Success factors when driving Digital Transformation
- Latin America's different levels of digital maturity and the region as a testing ground
- Influencing Headquarters to bring resources to the region
Sunil D'Souza, Chief Executive Officer and Managing Director at Tata Consumer Products (Part of the famous conglomerate Tata Group) joined Daniel and Christina in this 2023 fan favourite to share his thoughts on:
- Tata Consumer's portfolio and national and international footprint
- India's Consumer Goods Market: Retail, Demographics and Trends
- The role of digital as a disruptor
- Project Aalingana: Tata Group's ESG mission
- The role of a post-COVID leader
Maria Gonidi, the People & Culture Europe Operations Vice President at The Coca-Cola Company, joins us from Athens to speak about her career in HR and what the present and future of People Operations look like in F500 companies. Tune in to hear about: * Maria’s career journey and what inspired her to build a career in HR * The Pillars of HR: talent, connecting with the business, capabilities, culture & strategy * What skills will future leaders need to have to be successful * The impact of tech on business * Company culture & the future of work
More:
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Christian Stammkoetter is Danone’s President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain and Daniel to speak about how, in the course of his career, has worked on multi-billion mergers, moved geographies, led teams, grown as a leader and developed a reliable routine to manage frequent long-haul travel.
Tune in to hear about:
- His career beginnings in FMCG and running a start-up
- Being Impact-driven and putting people at the heard of the business
- What’s important when integrating large businesses
- The new world of hybrid working and how to lead these organizations
- His current role leading a wide, diverse geography
- Creating Global Talent Pipelines
More:
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Francis Dufay, CEO of African eCommerce leader Jumia, joins us from his home base in Abidjan, Côte d'Ivoire, to share how the company is navigating selling online in Africa. With the continent's population set to double in the next 30 years and a young, tech-savvy demographic, eCommerce has massive potential but challenges like low GDP per capita (~$2,000), political stability and logistics create unique hurdles (and opportunities!).
In this episode, we discuss:
- Francis’ journey from McKinsey to leading Africa’s top online retailer
- The current state of eCommerce in Africa and where it’s heading
- The largest markets and fastest-growing regions
- What a typical African online shopping cart looks like
- How Retail Media and digital strategies are unlocking opportunities for FMCG brands
Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london
More:
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london
Kerry Morrison heads up the Retail team in GS1 UK, the company that provides industry with the barcodes needed to trade. With 60,000 members in the UK across the top Retailers (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and global brands (Unilever, Mondelez, Nestle...), they were created for the industry by the industry to bring members togehter and address and solve problems in a collaborative and non-competitive space.
Kerry joined the show to speak about the importance of barcodes and the new generation that's coming through:
- What is GS1 and its role in the industry
- Why are Barcodes important in trade and specifically in FMCG
- What the new generation of barcodes look like and what features they'll have
- How and when will brands transition
- The role of Retail in this transfomation
- How it will affect consumers
More:
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Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london
Christian Raveaux heads up Retail Media at top German Grocer REWE. An increasingly influential and popular face in the Global Digital Commerce circuit, he visited the show to speak with Efrain and Daniel about how they are building a unique value proposition for Brands and their millions of Consumers in Germany and Central Europe.
Tune in to hear about:
- Christian's career in Retail - which started when he was 17!
- The evolution of Retail Media
- REWE's unique value proposition
- Germany's Grocery landscape
- Standardization ' will we get there?
- Recommendations on how FMCG can maximize Retail Media
More:
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london
The FMCG Guys are joined by David Cabero, Group Category Leader for Stationery and Executive Committee member at the iconic Bic. With an International background in Finance and General Management, he joins the show to speak about how his experiences have made him familiar with taking high-stakes decisions.
Tune in to learn about:
- Career development across levels, countries and functions
- The impact of company culture
- Understanding manager and company expectations
- Keeping a brand relevant amidst an changing addressable market
- As a leader, being strategic and keeping a finger on the pulse
- High Stakes Decision Making: Politics, Emotions and Culture
- Emerging trends
Find David's book here: https://www.amazon.es/Decidiendo-En-tiempos-paz-guerra/dp/8412132890
More:
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Our "State of Supply Chain" Series is back in 2025! The drumbeat of FMCG is as under pressure as ever before, in the middle of internal stuggles, unpredicatable industry dynamics and external volatility. To review the challenges and opportunities for operations leaders, in this episode we are joined by Alberto Lupano, SVP Group Supply Services Transformation & Operational Excellence at Reckitt and an old friend of the podcast, Federico Marchesi, Chief Supply Chain Officer at Haier Europe, who already joined us in 2021 and 2022.
Topics covered:
- Pre and Post COVID Supply Chains
- The Current Status
- Supply Chain in the Executive Commitee: Hero or Villain
- How the big political changes in 2025 may affect global Supply Chains
- Digitalization
- Why is Supply Chain still not strategic in some businesses?
- What to expect in 2025
Review past "State of Supply Chain" Episodes:
- 2022: https://www.fmcgguys.com/the-state-of-supply-chain-in-2022/
- 2021: https://www.fmcgguys.com/the-state-of-supply-chain-in-2021-with-federico-marchesi-and-fabio-grazioli/
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
This episode was recorded during P2PI and SMG’s Retail Media Summit UK 2024. In this conversation, Efrain sits with Adam Aldridge, Retail Performance Lead at Kimberly-Clark. With him, we explore how the US-based paper product leader is approaching Retail Media and the Data they have unlocked to create a more meaningful connection with their consumers.
Watch on YouTube: https://www.youtube.com/watch?v=-gyc6epNDC8
Topics Covered:
- The impact of Retail Media on an FMCG Company like KCC
- His view on the impact of Digital to better understand the consumer (given his background in Marketing)
- Partnerships with grocers
- Key bottlenecks he’s detecting
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Welcome to The FMCG Guys’ first episode of 2025!
In this episode, Christina and Daniel host Ben Reynolds, VP Business Development at Walkbase, the Analytics and AI division of STRATACACHE, the leading company in in-store Retail Media. And with him we explore the ins-and-outs of in-store Retail Media Analytics and Measurement.
- Walkbase Website: https://www.walkbase.com/
- STRATACACHE website: https://stratacache.com
- NRF Event: https://stratacache.com/en/retail_media_networks/
- Episode about the 7 Deadly Sins: https://www.fmcgguys.com/chris-riegel/
Topics covered in this conversation:
- In-Store Measurement: how to measure the customer journey in a physical like on website
- Technologies and Platforms in the market that help Retailers and Brands Better understand what’s happening in-store
- Retail Media Standardization
- Efficiency of Media: how did content change behavior?
- How to navigate Privacy legislation, such as GDPR
- In-store physical and digital activations
- Differences between Europe and North America and what the future looks like
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
The FMCG Guys will be back next week with an all-new episode to kick off 2025!
In this episode from 2023, Paola Pocci, President Africa, AsiaMEA, Australia and CEE and Member of Imperial Brands’ Executive Team, joined Daniel and new co-host Christine Nikolaou to share her global experience across markets, functions and categories. Tune in or watch on Youtube to learn about:
- Paola's Career background
- Transitioning to Imperial Brands after 22 years at P&G
- Advocacy Marketing & the changes happening in tobacco
- Challenges for women to reach the C-Level and promoting diversity in her organization
- Leading and making change through Strategy & Execution
Our guest is Peter Dekkers, Unilever’s General Manager Nutrition Europe/MET/ANZ & Head of Netherlands. Coming with an impressive career of 30+ years across continents and functions, Efrain and Daniel speak with Peter about some of the most exciting and pressing topics in the industry, spanning across careers, leadership and, of course, business!
Tune in to hear about:
- Peter’s career path at Unilever, from an unusual start in R&D to Regional GM
- Combining Headquarter and local roles and the logic behind the moves
- The state of Brand / Retailer relationships for FMCGs in Europe and the formula to go back to a virtuous growth cycle
- How Peter has evolved his leadership style while growing up the ladder and moving internationally
- The impact of work from home in today’s organizations and what the future may look like
More:
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Christina Jenkins is Colgate-Palmolive’s Senior Omni Channel Shopper Marketing Team Lead for the UK & Ireland. She joins Efrain live from P2PI and SMG’s Retail Media Summit UK in London. With her, we explore how the emergence of Retail Media has impacted FMCG’s approach to Key Account Management, Shopper Marketing and Consumer Insights.
Watch on YouTube: https://youtu.be/a0CWXdJTNuY
Topics Covered:
- Christina’s career path and recent transition from Shopper Marketing to Omni Channel
- How Retail Media has impacted Colgate’s relationship with their key UK Customers
- Leveraging Retail Media to better understand the consumer
- How they are re-organizing internally to be Digital-first
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
The overwhelming majority of FMCG purchases are still done where they have always happened: in the store. In a time where a lot of the industry narrative seems to be tilted towards online Media, what are Retailers and Brands doing to show up in-store? This is why we have partnered with the top company in in-store media, STRATACACHE to shed some light into this opportunity. In this episode, we speak with their CEO Chris Riegel about the Seven Deadly Sins Retailers Commit when approaching in-store Retail Media.
Join STRATACACHE’s Event at NRF: https://nrfbigshow.nrf.com/special-programs/retail-media-networks
STRATACHACHE’s Website: https://www.stratacache.com/en/
In this episode, you’ll hear about:
- Why In-store is such an exciting and important space right now
- The evolution of STRATACACHE and Consumer Goods since they started off in 1999
- Their upcoming NRF Event
- The Seven Sins of In-store: “In-store is more”, “Programmatic Ad Tech is not your friend”, “Can’t improve what you can’t measure”, “Buy vs Build”, “Data = Rate”, “Scale or Fail”, “Other People’s Money”
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Join us for an insightful conversation with Gerbrand Hoogvliet, current Commercial Lead and former Head of eCommerce at FrieslandCampina Netherlands. Gerbrand shares his experiences leading the digital commerce function for beloved brands like Chocomel and Fristi. Drawing from his general management background and recent transition to leading Commercial for FrieslandCampina's Foodservice division, Gerbrand offers a unique perspective on navigating the evolving world of digital commerce.
In this episode, we dive into:
- Gerbrand's approach to making eCommerce accessible for non-digital natives
- Why search is the new shelf
- His 3 must-do's for FMCG brands to dominate the digital shelf
- How avoiding jargon and internal 'e-legend ambassadors' can drive digital success across marketing teams
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
In this episode, we get a perspective of what’s going on in Retail Media at the other side of the Atlantic with Jenny Holleran from Kroger, one of the US’ leading Grocery propositions. In this conversation, which was recorded in person at this year’s Retail Media Summit UK in London, we go over the fast evolution of Retail over the last 10 years, how FMCGs (or CPGs in the US) are getting great data from retailers and, ultimately, what makes Kroger different as a Retailer and Retail Media Network.
Watch on YouTube: https://youtu.be/9oicmqpMLXg
Topics Covered:
- Kroger’s positioning in the US market and their unique approach to Retail Media
- How they are helping their CPG partners bridge the gap with consumers
- In-store: a big area of opportunity
- Key differences between the US and the UK
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
In this episode, Daniel and special guest host Veronica Demschik welcome Michael Rammelsberger and Tobias Steinegger, Chief Supply Chain Officer & Head of Corporate Responsibility at Outdoor leader Mammut. With them, we explore how the Outdoor category is at the forefront, in many aspects, of the transition into a more sustainable, responsible and long-term thinking way of doing business. For these efforts, they recently won the German Sustainability Award.
Tune in to learn about:
- What makes Mammut a unique company
- How CSR has become a key topic in a Chief Supply Chain Officer’s agenda
- WeCare: Mammut’s CSR brand
- Climate strategy
- Operational implications of an ambitious CSR agenda
- How their products are embedding sustainability
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
In this episode, recorded live at P2PI and SMG’s Retail Media Summit UK 2024 in London, Daniel is joined by Ana Afán, Group Head of Digital Activation at Coca-Cola Europacific Partners. With an extensive eCommerce background at renowned companies such as The Hut Group, PepsiCo, and Lavazza, Ana is widely recognized as one of Europe’s leading authorities on Digital FMCG.
- Watch on YouTube: https://youtu.be/uuhcTenmNAE
Topics covered:
- Her take on the evolution of eCommerce in the last years
- Why both Brands and Retailers have jumped into the Retail Media craze
- Other relevant touchpoints in the customer journey
- What’s important when measuring the Digital Shelf
- How companies are evolving to adjust to changes
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Dean Harris heads up Co-op's Retail Media Network. This UK Convenience Retailer boasts a staggering 2,500 stores. We sat with him for the second year in a row at P2PI and SMG's Retail Media Summit UK to speak about the progress they've made in the last year and what's in store for the next one. Both for them and the industry in General.
- Watch on YouTube: https://youtu.be/R_xGVhj6f-8
- Last year's episode: https://www.fmcgguys.com/dean-harris-coop/
Tune in to hear about:
- Positioning and proposition of Co-op's Convenience Media Network
- How off-site is becoming a big aspect for Supermarkets with big loyalty bases
- Their unique, convenience focused, simplified approach to offsite media
- Measuring performance further than the basket: the Halo Effect of convenience
- Dean & Daniel's collaboration on the "Media on the Move" series on LinkedIn
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
In this episode, we speak with one of the UK’s top grocers, Sainsbury’s and Nectar360, the Loyalty, Insights and Retail Media business owned by Sainsbury’s. After some rollercoaster years, we are changing phase and really going into a truly omnichannel world where it’s more exciting, but also harder than ever, to find the consumers where they are and send them the right message. We are joined by Rachel Clark, Grocery Director at Sainsbury’s and Amir Rasekh, Managing Director at Nectar360 to speak about:
- How Sainsbury’s has developed relationships with suppliers escaping a purely transactional approach
- Nectar360’s structure to provide best-in-class services while working closely with Sainsbury’s
- How FMCG brands can keen their Brand relevant in an omnichannel world and how they can build Retail Media campaigns
- Great omnichannel campaigns they’ve both championed
- Digitalising in-store
- A look into the future of retail media
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Find out more about the Women in Retail Media Collective:
- Website: https://wrmcollective.com/
- LinkedIn: https://www.linkedin.com/company/women-in-retail-media-collective/
The industry is changing, with the emergence of digital making a huge impact across the board. So what better way to go deep into this than with the digital advertising and marketing industry association in Europe, The IAB? In this episode, we welcome their Industry development and Insights Director, Marie-Clare Puffett, to cover the following:
The IAB’s role as an industry association that brings Brands, Retailers and Agencies together
- How Marketing has changed in the last 10 years becoming more accountable
- Defining Retail Media and creating a Glossary for it
- Bringing people together to create some standard industry metrics
- Key growth stats
- Different development speeds in Europe
More:
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The Very Group is the UK’s Online Pure Play Department Store. Tom Goulden, their Director of Trading, Insights and Analytics joins Daniel live from Retail Media Summit UK 2024 in London to speak about how they’ve recently revamped their Retail Media offering with SMG, how their unique categories trade online and much more.
Watch on YouTube: https://youtu.be/0_kphm0x-XA
Topics Covered:
- Tom’s career in Retail
- The Very Group’s unique value proposition as a pure-play Department Store
- How different is a Retail Media Network in their categories versus Grocery
- Data Science and Analytics: how they are embedding them into a digital first company
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
In the ever evolving world of Digital FMCG, one of the most exciting areas is quick delivery. In this episode, we are joined by Suzy McClintock, VP New Verticals at fast commerce leader Deliveroo. That means, essentially, managing all the parts of the business except for their classic restaurant deliveries. In this episode, recorded in person in their London office, we explore the opportunities for Grocery and High Street in general in on-demand.
Topics covered:
- Suzy's unusual career from movie production to Grocery
- Deliveroo's role in the grocery and FMCG landcscape
- Opportunities for Consumer Goods companies in this channel
- The overall strategy of Deliveroo in high street
- Loyalty: how they are engaging consumers
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Our guest is Aseem Puri, CEO at Unilever International, the white space division of the FMCG giant. He joins the show to speak about how there’s plenty of room for growth for Consumer Goods companies if the right entrepreneurial approach is taken. He also speaks very frankly about his self-development and leadership journey, which includes recently writing 10X Productive, a book about getting the most of life in the age of distraction and social media.
- Find Aseem’s book here: https://aseempuri.com/product/demo-book/
Topics Covered:
- Aseem’s career highlights
- Finding growth in FMCG
- Succeeding in a big corporation while staying true to his own personality
- How he’s evolved his leadership style during his career
- About 10X Productive and some key advice
More:
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Kristina von Troschke is the Chief Marketing Officer at Germany-Based Toy company Schleich. You may know the brand through it’s realistic animal models, which you can find worldwide and many have fond memories of. In a time where technology has had an impact on everyone’s lives, we often overlook at the impact screens have on kids’ development. In this episode, we’ll explore how going back to toys can foster kids’ imagination and, most importantly, key social skills like compassion and empathy.
Tune into this episode to hear about:
- Kristina’s career from running international brand management at Procter & Gamble to leading Marketing at German Middle-sized businesses
- Her approach to Marketing, putting brands’ heart & soul in the center and not relying only on Tech & Data
- Schleich’s mission around Crafting Compassion and its impact on early age development
- Kristina’s own experience being a working mother of 3
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Our guest for this episode 200 is Rick Swinkels, CEO at TCC. The head of the Loyalty company joins Daniel and Peter Bond from The CPG Guys live from Groceryshop in Las Vegas to speak about his unique career, his industry insights and how their loyalty programs deliver exponential value beyond price, creating communities around Retailers.
- Watch on YouTube: https://youtu.be/xJOotPI7Jkc
- TCC Website
- TCC LinkedIn
Topics Covered:
- Rick’s career in Retail prior to TCC
- TCC’s proposition: creating high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online
- The big topics in Consumer & Retail and what can Retailers do about them
- How to create Value independent from price
- Creating Omnichannel campaigns
- Learnings from Groceryshop and comparing US and European Retail
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Isabel Soriano is the President International at Wolverine Worldwide, a Footwear leader with a portfolio of famous brands like Saucony, Merrell and Sweaty Betty. With more than 20 years in the category, Isabel comes to the show to speak about the lessons learnt during her career path, which has seen her move internationally, change functions, companies and, ultimately, become a C-Level executive who has been successful managing organizations in both good and bad times.
Tune in to learn about:
- Isabel’s multi-functional career and international moves both in Europe and LATAM.
- The purpose of the main brands in Wolverine Worldwide’s portfolio
- Approaching the Footwear Marketplace across sales channels
- Managing organizations and change management in a volatile world with a clear vision and communication
- Creating an organization with the consumer in mind
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Our guest is Christin Schillo, Social Media Director for Siemens Home Appliances at the BSH Group. With a background in Procter & Gamble, she joins Efrain and Daniel to explain her transition from FMCG to Large Appliances, how Marketing has changed and how to get the most out of Social Media Marketing, blending in new trends like AI.
Topics covered:
- BSH’s footprint
- Her career background and how she decided to take a sabbatical
- The differences between heading up Marketing in FMCG and Large Appliances
- How Branding has changed
- Why Social Media is key to their Marketing Strategy
- Balancing Local and Global Marketing
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
The FMCG Guys celebrate SMG's rebranding revisiting this episode from May 2023 with their CEO Sam Knights and Ollie Shayer from Boots.
Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you Ollie Shayer, Omni-Media Director at Boots and Samuel Knights, CEO at SMG.
Tune in to learn about:
- Best Practices when setting up a Retail Media Network
- How FMCG companies can better leverage this channel
- Connecting Retail Media Data with an overall Data Strategy
- The benefit for the consumer
Georgina Hernandez, eCommerce Manager International and Benedikt Vogler, Director Global eCommerce CHC join Daniel at STADA's Barcelona office to speak about the state and opportunities for Consumer Healthcare online.
- Transitioning from FMCG to Consumer Healthcare and learnings on the way
- STADA's unique DNA and Culture based on Heritage, Purpose and Growth
- Deploying global initiatives locally and working effectively across functions
- What Retail Media looks like in the Pharmacy Channel
- AI and Data Management
- Predictions for the next 2 years
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
The FMCG Guys are joined in this episode by Levi Strauss & Co.'s SVP Northern Europe Lucia Marcuzzo. In this episode, which was actually recorded in person at Shoptalk Europe we cover aspects of Retail, Career Building and Leadership, such as:
-
Lucia's career in Retail
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Cross-functional moves
-
The evolution of Retail
-
Leadership with purpose
-
Moving internationally
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Managing different types of people
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What a brand stands for, with the example of Levi's
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Building trust
Jennifer Conley is the Head of Media Solutions North LatAm at PedidosYa, a Latin American online food delivery service that allows customers to order food from restaurants, pharmacies, supermarkets, and stores. With a background in FMCG, she joins Christine and Daniel to speak about her journey, LATAM and her perspective on Retail Media.
Topics covered:
- Jennifer’s career path: moving from FMCG to Retail
- What’s exciting about PedidosYa: a LATAM Q-Commerce plya
- FMCG Trends in Latin America
- The impact of Digital in Retail and FMCG in the continent
- How eCommerce has developed in different markets
- The surge of Retail Media
- Success stories in Retail Media campaigns
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Our guest is Pierre-Yves Calloc’h, Global Chief Digital Officer at Pernod Ricard. He joins Daniel and Christina to share his unique career path, which started as a Consultant, later climbing the ladder in IT, taking a bold switch to General Management (with a move to Latin America included) and for, the last years, heading up the Digital Agenda, first leading the commercial agenda and now looking into new business models.
Tune in to hear about: - Making cross-functional and geographic moves - Capabilities he’s developed internally in Data and AI - His point of view on the true potential of AI - Easy24, Pernod’s eB2B platform that serves their portfolio but also other FMCGs
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
While FMCGs' growth has come to a major halt in Europe and North America, what's going on in Asia? In this episode, we are accompanied by Management Consulting Leader Kearney's Head of Consumer for Asia Sid Pathak, with who we go over what's keeping CEOs and GMs up at night when it comes to being successful in the East.
Tune in to learn about:
- Kearney as a firm and Sid's scope there
- The ups & downs in South East Asia
- GM/CEO top priorities: Growth, Talent and Digitalisation
- A look into the next years
- What Leaders are getting wrong
- Some tactics and strategies Kearney is applying to help their clients today
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Marlies Gebetsberger is the SVP and Head of Philips Personal Health Western Europe. In this episode, we explore how their portfolio, based on the Philips innovative DNA, has a real impact on people’s lives. We also reflect on Marlies’ learnings during her career and the leadership she’s developed: Compassionate Candor, a philosophy based on caring personally and challenging professionally, always with the ultimate success of people in mind. Tune into this conversation to learn about:
- Marlies’ career path from Marketing to General Management
- Learning how to be a leader while growing a career
- Radical Candor and combining care with performance
- A reflection on the evolution of the corporate world
- Philips’ portfolio and how it’s impacting millions daily
- How they won a Cannes Lion with an ambitious refurbishment program
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
With a background in companies like Accenture, Procter & Gamble, Boston Consulting Group, and Google; it’s safe to say that not many people have Eric Gregoire’s experience. Now the VP of Global Strategic Marketing & Digital Transformation at Bayer Consumer Healthcare, he comes to the podcast to speak about how he’s grown his career between Marketing and Digital while making decisive moves that give him have a unique point of view on business today and tomorrow.
Tune into this episode to hear about:
- How switching from FMCG to Consulting, then Tech and now back in Consumer has shaped Eric’s approach to business and leadership
- The evolution of Marketing in the last couple of decades
- Eric’s main priorities in Digital and Marketing
- Will Marketing and Digital merge in the future, or will they remain separate?
- AI and other innovations
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Peak season is just around the corner. With Prime Day, Singles Day, Black Friday and Christmas later on.
We invited Nabil Malouli, who heads up eCommerce at the one of the world’s largest logistics companies, DHL, to better understand how the best companies in FMCG and Retail are preparing for the an upcoming peak season with many topics on the table: inflation, post-covid, excess inventories… and more.
Here are some of the discussion points in this conversation:
- How best in class companies are preparing for covid
- Must-do’s ahead of peak season
- Learnings from the past
- The role of current disruptions
- Excess inventories
- Covid seasonality effect
Our guests in this episode are Nick Hinsley, Chief Revenue Officer at the unified Retail Media Network Platform, Zitcha; and Jack Johnson, Head of Retail Media and Data at UK-based Online-only supermarket Ocado. They join the podcast together to speak about how they are teaming up to launch the exciting Retail Media Network Ocado Ads, which aims to be the most flexible network in the market, and a blueprint and model to follow for other Retailers.
Tune in to learn about:
- Ocado’s position in the market and the reason for its historical dominance online
- Zitcha’s role in the Retail Media landscape
- How Ocado will differentiate itself as a Media network being online-only
- Ocado Ads Manager powered by Zitcha’s potential around data, self-serve and innovation and test & learn
- How advanced planning tools will make Ocado differentiate their offering to Brands
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Joining PVSB in co-hosting this episode is FMCG Guys host Daniel Torres Dwyer.
Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/ Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/ Follow Nestlé online at: https://www.nestle.com/ Listen to Neel's first episode of the CPG Guys podcast: http://cgguys.com/neelarora Neel answers these questions:
- You took a sabbatical and were able to do so many things most wait until they are retired. How was the experience and what would you pass on to others?
- Let’s stay on this topic, since it's not talked about most - tell us how you relaxed, made peace with your decision to recharge and what activities did you do to recharge? How did it feel to come back to work and adjust again into a routine at work?
- You lead global ecommerce for the world’s largest food manufacturer, what is a day in the life of Neel?
- How does global leadership work? How many countries do you work with?
- How does a global team measure for success - what metrics do you create for accountability and how do you measure against it and ensure success for the consumer?
- How do you align country by country for outcomes at the digital shelf?
- Global capabilities - SCANR was how Sri thought about it at JnJ. What's the latest with content? Does it make a difference any more in a digital creator economy? How do you integrate social commerce into what you do?
- As we wrap up this episode, let’s talk trends - what are you keeping up with these days? What matters - AI, clean rooms, what else?
In this episode, we are joined by two executives representing two of the most important companies in Foods: Jaime Liriano, Head of Marketing Northern Europe at General Mills and Iñigo Garcia, Director, Global Insights & Analytics at McDonald's. With them, we take a deep dive into how these two companies capture food trends and then add them to their respective portfolio and menus.
Tune in to learn about:
- Current food trends
- Spotting new food trends
- How an FMCG player like General Mills looks at Out-of-Home to innovate their portfolio
- Balancing a global and local portfolio
- The impact of the healthy trend
- How the proliferation of data has changed the role of Insights and Marketing
- Leveraging data to deliver disproportionate growth
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Mercado Libre is, undoubtedly, the eCommerce leader in Latin America. Headquartered in Argentina and the clear dominant in the 2 key markets, Brazil and Mexico, they have been able to beat very famous foreign competition during years. Their CMO and Head of Ads, Sean Summers, joins us to speak about their key success factors and what the future holds for them, with the added context of Retail Media’s boom.
Tune in to learn about:
- Sean’s international career in FMCG prior to joining Mercado Libre
- Mercado Libre’s success: x3 users versus 2019
- Their unique approach to Media and Ads and their interaction with brands
- The outlook of the business in the next 3 years
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Andreas Reiffen is a staple name in the Consumer Goods eCommerce world. As the CEO and Founder of Crealytics, he launched the industry’s first retail media Supply-side Platform. Now, after the big boom of Retailers' own Networks, he's ready to change the game in with his new venture: Pentaleap, a spin-off focused designed to enable an open, efficient Retail Media ecosystem.
In this conversation you'll hear about:
- Andreas' background as an entrepreneur
- Why he's decided to start Pentaleap (and an interesting origin to the name!)
- The current Retail Media scenario and why Brands and Retailers have reasons to be unhappy
- Google and Microsoft's foreseeable role in the Media & Marketing Mix
- Problems with standardization and measurement
- The Next 2 years: towards a more consolidated, programmatic media
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Our guest, Hannah Skardon, has a remarkable career in Fast Moving Consumer Goods: fast, international, and cross-functional. With that background, she’s taken the challenge of leading Retail Media at the company where she’s grown her career: Reckitt, the leading Health & Hygiene company. In this episode, she joins Efrain and Daniel to speak about her learnings in going from local to global and back again, moving countries and, now, facing the challenge of winning on the digital shelf.
Topics discussed:
- How someone with a Brand Marketing Background approaches eCommerce
- Demystifying Digital across fucntions
- Must do’s for brands on the Digital Shelf: getting the basics right
- Retail Media compared to classic Shopper Marketing and its fit in a company’s overall Marketing Mix
- AI and other Emerging tech that will impact our industry
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
In a day & age where Brands are becoming more and more obsessed with understanding with their consumers, Conversational Commerce seems to be the final means to that end. But how can brands effectively engage the consumer in a two-way dialog? Well, Pietro Cammerini from Merx may have the solution: Whatsapp. With 97% open and 70% engagement rates and 150 Billion daily messages, this could be the untapped channel to unlock true consumer understanding. This, combined with cutting-edge AI tech, could be a game changer for your brand.
Tune in to learn about:
- Pietro’s background in Accenture working with FMCG companies
- Starting a Conversational Commerce company and getting backing from Antler, one of the world’s top Venture Capital firms
- What a customer journey looks like on Whatsapp
- Different use cases across the full marketing funnel
- Benefits and recommendations of use for FMCG Brands
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Sign Up for Candid Commerce: https://mediummarketing.co.uk/candid-commerce-amsterdam (September 25th PM in Amsterdam)
Vivek Rastogi is Colgate-Palmolive’s Global Senior Director Digital Commerce. Being responsible for the dental care king’s eCommerce agenda worldwide, there’s many things he overlooks, from Amazon to Retail Media. In this episode, he joins Christina and Daniel to go over his extensive career in the channel, having started managing Tesco’s eCom activities in the UK to being based in Seattle. Ultimately, this is an episode where you’ll learn about what commercial activities FMCG companies should be focusing on in the digital world.
Topics covered:
- Vivek’s current scope and career path prior
- What does Amazon look like as a Key Account
- The impact of Retail Media and how Retailers are trying to catch up with Amazon
- How FMCGs must reorganize internally for the current and future scenarios
- 3 different speeds: comparing US, UK and India
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Since the return to a certain normality in the last couple of years, FMCG companies have been hit with a harsh reality: the struggle to find growth. That’s why we are partnering again on this episode with Mars United Commerce (formerly The Mars Agency) to unveil the key levers companies could be pulling to go back to top line increases. And we do that with no other than their CEO for Europe, Darren Keen.
Tune in to learn about:
- The Key Growth Levers FMCG companies can use to unlock growth
- What the “new normal” looks like for CEOs
- Why Consumer Goods companies are struggling with increasing top-line revenues
- Mars United Commerce’s rebranding to serve the purpose of growth for people, client and community
- Balancing data and human intuition to create a true connection between brands and consumers
More:
- Re-listen Mars United Commerce's prior visit to the podcast: https://www.fmcgguys.com/katrina-smart-mars-agency/
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
How are big FMCG Companies spending their Marketing budgets? With Media going through a big shift, with new emerging channels coming up, Marketing Mix Modelling offers a neutral and comprehensive way to analyze return on investment. Our guest is Ammar Basit, Global Marketing Effectiveness Analytics Lead at Consumer Health Leader Haleon. With him, we go over some key insights, take aways and action items he’s learnt leading the MMM Project globally.
Tune in to learn about:
- Ammar’s career background and current role at Haleon
- Understanding Marketing Mix Modelling
- The evolution in the Media landscape
- Running a global MMM project in a Consumer Goods company
- Key learnings, insights and action items
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
The surge of Retail Media, pioneered by Amazon and followed by other Retailers, has changed the Fast Moving Consumer Goods industry forever. A good two years after joining the party, a lot of Retailers (and Advertisers!) are feeling the glass ceiling of one-size-fits-all tech.
In this episode, James Taylor, the CEO of Particular Audience exposes how, through Artificial Intelligence and Machine Learning, Retailers can make a quantum leap in their capabilities, particularly in search, to offer consumers and advertisers a much more personalized experience.
Topics covered:
- James' journey from investment banking to starting Particular Audience
- How Retailers have adapted to the Retail Media boom
- The unresolved issue of the Endless Isle
- What the likes of Amazon and Walmart are getting right in Retail Media and why other Retailers are trapped in legacy systems
- Why Machine Learning and AI can be Retail Media gamechangers
More:
- Particular Audience named Lead 100 and in L'Oreal's Start up program: https://www.businesswire.com/news/home/20240729256070/en/Particular-Audience-Named-in-The-Leading-100-List-Setting-a-New-Standard-in-AI-Driven-Hyper-Personalization-for-eCommerce-Retail-Media
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Did you know that you can find Colgate toothpaste in over 200 countries? Ann Tracy, after an international career mainly in Supply Chain, has taken helm of the Sustainability Agenda in the Personal, Home and Pet care behemoth. We invited her to the podcast to learn about:
- Ann's path from Supply Chain into Sustainability
- Why Sustainability has become increasingly strategic to Colgate-Palmolive and other FMCGs
- Swords and Shields: from being reactive to being proactive
- Colgate-Palmolive's big "Ambition Pillars": 11 actions and 50 targets
Mustafa Shamseldin is Pepsico’s Chief Growth & Marketing Officer for their International Foods Division. In this role, he supervises the commercial strategy and innovation for iconic brands like Lay’s and Doritos at a global level. In this conversation, we explore how he takes a global approach that has a very strong local component in it.
Tune into this conversation to learn about:
- The uniqueness of his role heading up both Growth and Marketing
- Pepsico’s social impact
- Managing purposeful impact aligned with the company’s goals
- Balancing a global strategy with a local approach
- Building diverse organizations
Jay Richman, VP of Product & Technology at Amazon, joins Daniel and The CPG Guys' Co-Host Sri live from Cannes Lions. Customer obsession, experimenting with new technology are at the core of Amazon. In this episode, we discuss everything from today's artificial intelligence trends to user experience improvements and of course creativity.
Topics Covered:
- The intersection between Product, Technology and AI at Amazon
- Connecting AI with Amazon's customer obsession
- How Amazon is helping brands' journey of content and scale with AI
- Amazon Ads: how they are using AI to help brand creators scale amid large volumes of content
Walter Geiger is a C-Level Consumer Goods Executive that’s nearly seen it all: starting with a 25-year career at Procter & Gamble, in which he worked in Europe, Asia and the US, to going solo as a Private Equity Advisor, head up East & Central Europe with Johnson & Johnson and, most recently, lead Galderma’s Consumer Business from Nestlé’s carve-out to IPO.
He’s currently Cellese Regenerative Therapeutics' Chairman and he joins Efrain and Daniel to share his journey through:
- His extraordinary international career path in Consumer Goods
- Challenger brands: the beauty of managing a non-leading brand to disrupt a category
- Transitioning from a publicly-listed, corporate company to a Private Equity backed environment
- The benefits of working in a Private Equity environment and how to apply that to Corporate/Public
- The role of a Chairman as opposed to a C-Level executive
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
If there is one thing we have learnt this year in The FMCG Guys Podcast is that the often overlooked B2B channel is key to the present and, especially, the future of Consumer Goods Companies. Digital is playing a key role in building the relationship between distributors, small shops, consumers with the brands. Our guest, Patricia Amaro, is arguably one of the best in the biz: she’s worked in this confluence for many years, having built a platform at Unilever which is now one of the largest B2B marketplaces in Latin America, built global capabilities at Reckitt and, currently, looking after the digitalization at Mars Wrigley.
Tune into this conversation to learn about:
- Patricia’s impressive career journey from digital start-ups to building eB2B capabilities globally
- The strategic importance of (e)B2B in modern FMCG companies
- Different eB2B platforms and models
- Being strategic and smart when deploying globally
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Sergio Panzarella had a fast start to his career: shortly after graduating, he left his native Italy and moved to Geneva to join Procter & Gamble at their European Headquarters in Geneva. After a high-flying career at the Cincinnati-based giant and then, due to the Prestige Business Unit merger, at Coty, Sergio decided to take a surprising turn in his career: to disrupt the olive-oil category via a fantastic product with superior brand building.
Learn about Sergio’s journey from corporate to entrepreneurship through:
- His background in top-tier FMCG
- Why he made a step change in his career to become an entrepreneur
- The Olive Oil category and how he approached Marketing and brand building
- Transferable skills from corporate to entrepreneurship
- Things he would do differently in the corporate world after running his own business
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Little did Raphael Savalle know when he was doing his MBA at Kellogg that we would end up being interviewed by one of his classmates: our very own Efrain Rosario! Raphael is now the Chief Financial Officer at Weleda, a world leader in holistic, natural, organic cosmetics and pharmaceuticals, and he joins the podcast to explain his unique career path and his approach to business: performance with a purpose.
Tune into this podcast to learn about:
- Raphael's career path at Unilever, Bel, Coty and more!
- Working in Europe and the US
- Adapting to different environments: bankrupcy, IPO, Digital
- Weleda's mission, vision and growth ahead
- His unique approach to the role of a Chief Financial Officer
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Getting out of the comfort zone has been the common thread in Stephanie Boudjenah-Mazoyer's career. Having left her native France as a student, she then started an international career, mainly with adidas, where she climbed the ladder across different functions and countries. She credits her background in competitive sports as the cornerstone for her relentlessness.
Tune in to learn about:
-
Stephanie's career journey
-
Her background in competitive sports
-
Moving internationally, and doing so with a family
-
Evolving as a Leader
Our guest is Jessica Watson comes with a unique international background with her “business school” Procter & Gamble, where she worked in the UK, Australia and Singapore in both local and regional roles. She’s now the General Manager for the UK at Glanbia Performance Nutrition (GPN), in which she’s applying her best practice background to a growing category that also falls into one of her passions: high performance in both life and business.
Tune into this conversation to learn about:
- Starting a career at P&G and making unusual international moves
- Changing companies: cultural change and learning a new category
- Performance Nutrition: growth, route to market and more
- Leadership: evolving, keeping a high performing culture across levels and demographics
Ludovico Martelli SpA is an Italian family-owned company with iconic premium personal care brands like Proraso, Floid (Shaving) and Marvis (Oral Care). Their General Manager for EMEA (excl. Italy) and Americas, Niccolò Francalanci, joins the show to explain how, after a succesful career in FMCG and eCommerce, he decided to make a personal bet by joining a seemingly more traditional company to accelerate their growth.
Tune into this conversation to learn about:
- Niccolò's very international Consumer Goods career in the US after his MBA
- Moving from an FMCG multinational like Reckitt to an eCommerce start-up like Glovo
- Ludovico Martelli's unique positioning in competitive categories through premiumization and high-quality products
- The company's regional scope, portfolio and Route to Market
- Attracting top talent
- Difference's between multinational, start-up and family owned
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Our guest Jon Trevor has a unique background working in the Digital Shelf first on the Agency side with Ascential and, during the last two years and a half, at Ecotone, is the leading company in Europe for organic, vegetarian, healthy and fair-trade food. When Jon joined this business, he decided to take a unique take on Digital: instead of relying on external partners, he in-housed many of the capabilities that are normally outsourced. In this conversation, you'll hear about his journey and how he's developed this team through:
- Ecotone's brand portfolio, approach to biodiversity and B Corp status
- Jon's career background in agency
- His current scope within Ecotone's global eCom team managing the tech stack and providing services and capabilities to local BUs
- An in-house approach to digital shelf and how they deliver tools, reporting, and resourcing against the key areas
- Integrating AI into digital shelf analytics and the wider business
- Content creation and an in-house Digital Asset Management system
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
The FMCG Guys take center stage at Shoptalk Europe with this live episode. Our guest is Christoph Sterkel, Head of eCommerce Europe (B2B, D2C, Marketplace) at Kellanova (Kellogg’s, Pringles). This podcast is also co-hosted by The CPG Guys’ Sri Rajagopalan, who also leans into the big topic of this conversation: the confluence between Foods and Digital.
Tune into this conversation to learn about:
- Kellanova’s various routes to consumer
- Building both B2C and B2B capabilities
- How to manage the different challenges along the way
- The next horizon of capability building
Plus some questions from our live audience!
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Did you know that 70% of the world’s population lives in an emerging market? Right now, these markets account for 51% of Global FMCG sales but, according to the IMF, 80% of growth will come from these countries. With that in mind, FMCG veteran Brett Joyal is on a mission via his business mom&pop: to empower independent shops (or traditional trade), the overwhelmingly predominant form of Retail in emerging markets, via Retail Technology. The benefit? To make their life’s and businesses easier and, at the same time, give better data back to FMCG Brands.
Tune in to learn about:
- Brett’s career background in FMCG and why he decided to start a business
- The scale of Traditional Trade in the global FMCG scene
- What mom&pop's solution looks like
- The benefits for independent business owners and FMCGs
- Where the business is in terms of funding rounds and growth strategy
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Groupe SEB is one of the leading small appliances companies globally. They own world-class brands like Tefal, Rowenta and Krups. Their Head of eCommerce François Mayor joins the podcast to speak about his path in Digital, from building basic capabilities, to growing into a leader heading up the company’s DTC offering and now the world’s largest online Retailer: Amazon.
Tune into this conversation to learn about:
- Groupe SEB’s dimension across brands and channels
- Getting into Digital back in 2012
- Growing from a hands-on individual contributor to a team leader
- His experience in DTC
- Mastering Amazon: how they are currently operating and the difference between 1P and 3P
- What’s the future of working with amazon and the 1/3P split.
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Alex Graf is one of Europe’s top e-commerce and Retail voices. Co-Founder of Composable Commerce leader Spryker, he also host two e-commerce podcasts (in German and English) and three others about different topics. In this episode, he joins Daniel live from Barcelona during this year Shoptalk to speak about the Top trends he sees in today’s commerce. from composable to China's growing influence.
Get ready to get up to speed through:
- Alex's background and role at Spryker
- Composable Commerce: what it's all about
- The evolution of eCommerce in the last decade
- The Marketplace model
- China's growing influence and the impressive scale of the likes of Tiktok and Temu
- The impact of this on FMCG
In this episode, we visit Bain & Company's London Office to speak with Bahige El-Rayes, Partner specialized in Operations. In this conversation, you'll hear his take on the current state of the Consumer Goods industry and how Supply Chain can play a role to help companies win in the future.
In this conversation you'll hear about:
- Bahige's take-aways from the Procurement Leaders Converence
- Post-COVID FMCG: are the winners now losers?
- Main challenges for Consumer Goods companies to find growth
- How companies can leverage Supply Chain for growth and the right KPIs and metrics to measure this
- What type of leader a modern Supply Chain needs
- Sustainability and circular supply chains: what's happening there?
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Daniel is joined by Sri and PVSB from our sister podcast The CPG Guys to go over the main highlights of this year's Shoptalk Europe!
Rob Chatwin is currently CEO at The Eden Project, a remarkable visitor attraction based in Cornwall. Before this, he had a remarkable career in Consumer Goods. In this conversation, we go over some of the high stakes Mergers and Acquisitions he participated in, like integrating Avon or The Body Shop into Natura.
- His unique life background starting in his native Brazil
- Career path in Consumer Goods
- Natura and their track in Mergers and Acquisition
- Synergetic and non-synergetic acquisitions: why both can work
- M&A in Consumer Goods right now
- His current role at The Eden Project
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
The whole FMCG Guys team is in Barcelona for Shoptalk this week, so we'll be taking a short break. Back on Saturday!
In this episode, we are joined by Sr. Director of Professional Services Ben Robins live from Stackline's EMEA Ecommerce Summit in Shoreditch, London. In an omnichannel world where FMCG brands are struggling to engage, attract and loyalize consumers, in this conversation you'll hear how this AI-Enabled Retail Intelligence and Activation Platform is supporting over 7,000 in navigating this journey.
Watch on YouTube: https://youtu.be/7T-40jLOhDQ
Topics covered:
- Key Challenges FMCG Brands have when approaching commerce
- Why the Digital Shelf has become crucial for brands
- How to effectively engage with AI
- Key trends in Consumer Goods commerce
- Data: how to manage it to later get effective outcomes
- The Loyalty issue: why so few consumers remain repeat purchase and what to do about it
- Mapping consumer engagement points
- Approaching cyber holidays such as Prime Day, Singles Day or Black Friday
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Christophe Mahaut heads up supply chain at one of the most exciting sports brands right now: Brooks Running. Currently the leader in the performance running category in North America, the Berkshire Hathway, Seattle Based company has really ramped up in the last decade to become a global player. This growth wouldn’t be possible with a solid operational backbone, which is already preparing for the next growth stage.
Tune into this podcast to learn how Christophe is preparing to reach more consumers and shares his thoughts on:
- His career beginnings and how he ended up in supply chain
- Transitioning from Fast Moving Consumer Goods to Sports Apparel
- The runner at the center as the key reason behind Brooks’ last successful years
- Supply Chain Complexity: what are the key pillars of the function
- How global challenges will affect trade routes
- What Supply Chain Leaders need to do to have a “seat at the table” and occupy a central function in a company’s strategy
More:
- Prior Brooks Running Episode with Matthew Dodge: https://www.fmcgguys.com/matthew-dodge-brooks-running/
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Russell Close is Carlsberg’s Global eCommerce Director. In this unique role, he overlooks the Danish Brewer's Digital Strategy across Global Markets, from Europe to Asia. Having worked in Online for many years at the likes of Coty, he comes to the show to explain the uniqueness and what attracted him to the category, the current status of it and the key routes of growth.
Christina and Daniel really enjoyed this conversation, which covered:
- Russ' current role and career path prior
- What he learnt setting up eCommerce in Beauty
- Taking a role in a much less digitally advanced category five years ago
- The key pillars for growth
- Driving eGrocery across markets
- Looking at eCommerce as a full-funnel proposition
- Emerging Marketing Channels
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
With 66% of FMCG's growth coming from Digital Platforms, it's obviously a no-brainer to invest in this channel. But with all the layers of complexity that have been added in the last few years, where do you start? Our two guests today, Gemma Spence, Chief Digital Commerce Officer at VML and Anja Spielmann, Global Brand Experience Director at Mars, join the show to show us the different levers brands can pull to win on the famous Digital Shelf in 2024.
In this conversation, you'll learn about how to turn up online through:
- The evolution of the Digital Shelf in the last years
- Lower funnel vs. Upper funnel
- Key Metrics when measuring online performance
- How FMCGs are reorganizing internally as a consequence of the evolution
- AI's potential role in making companies more agile and fast
- The Kitchen: Mars' cross-agency collaboration platform
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Our guest is Steph Lilley, General Manager for Reckitt’s Hygiene Business Unit in their home market, the UK, and Ireland. She joins Christine and Daniel to speak about her career from a graduate program to becoming a General Manager, with some international moves in between, but always focusing on development and with a preminence of P&L roles.
Tune into this conversation to hear about:
- Steph’s first leadership experience
- The learning curve when taking an international assignment in Russia
- The leadership style she’s developed in time
- Balancing being genuine with “getting results”
- Her experience being a woman in commercial roles
- Approaching diversity, equity and inclusion
- Leveraging Reckitt’s popular brands for societal change
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
How can companies come up with new, relevant innovations without proper quality insights? Our guests Joris de Bruyne (CEO at EyeSee) and Joanna Dumont (VP Insights with experience at Danone and Colgate) join us to explain how today’s technologies can give better, more complete and accurate answers to the classic questions when it comes to understanding the consumer.
Get ready for a deep dive into the fascinating world of consumer insights through:
- Answering questions: the primary role of insights and market reasearch across time
- Eyesee's unique mix-method research approach - the synergy of behavioral methods and surveys for more actionable insights
- Linking consumer insights to new product launches
- How insights leaders are getting together (Insights Lighthouse) to have a stronger voice in the industry
- Agency x FMCG Brands relationship: how to get the most out of it
- The power of Insights to debunk myths and pre-conceived thoughts
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Our guest today is one of the rising stars in Retail. With a background in Retail blue chips like Arcadia and Levi’s, Maddy Booker-Price is now the Head of eCommerce at Urban Outfitters. She joins the podcast to speak about how the role of Digital has become more central in Retail organizations during her career through:
- The role of an omni-channel Director in 2024
- Working with cross-functional peers
- The importance of listening to the consumer
- Her vision of what an online store has to be
- Leaderships lessons learnt along the way
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
The consumer journey in today’s connected world is more complex and blurry then ever. In this episode, we bring you two experts from PriceSpider, the world’s leading commerce platform: Rae Guimond, Director GTM Strategy and Brett Banner, SVP Strategy. With them, we’ll aim to unpack all the complexity and deliver actionable outcomes for progressive FMCG brands.
Coinciding with the publishing of their Strategies for Grocery Brands to Thrive Amid Economic Uncertainty, North American & European Brands Ecommerce Survey 2023, and they come to the show to speak about:
- Take-aways from their recent consumer survey
- Top priorities and pain points for FMCG companies in 2024
- What the shopper journey looks like nowadays and how FMCG companies can break through the noise and engage with them
- How can FMCG break down internal silos for a common effort in a connected commerce world
- Tips for consumer goods brands to stay relevant in a connected commerce world
More:
- Listen to Brett & Rae on The CPG Guys: https://www.cpgguys.com/pricespider/
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Neil Reynolds heads up the Global Digital Commerce Business Unit at Mars Snacking. With a global multifunctional team, his scope spans across Pure Play Key Accoutns, Capability Building, Portfolio Development and eB2B, giving him a unique point of view of the state of FMCG in today's Commerce.
He joins Efrain and Daniel to speak about:
- His unique career path from mainstream P&L (Sales and General Management) roles to eCommerce
- Digital Commerce as a full-funnel proposition that drives the whole business forward
- Deploying Global know-how and capability into local markets
- Anticipating Shoptalk Europe (June 3-5) in Barcelona
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
The Hudson’s Bay Company is the oldest corporation in North America, founded in… 1670 – 353 years ago! Now mainly a Department Store business, it’s one of the most recognizable and loved brands in the country. Katie Tingley, their VP Research, Strategy, PMO & Retail Media joins Daniel live at Path to Purchase Institute’s Retail Media Summit Canada to go over how a Department Store understands and is developing Retail Media.
Watch on YouTube: https://youtu.be/iLgQgb9a_M0
Tune in to hear about:
- The history of Hudson’s Bay. From the 17th century to Retail Media
- Department Stores: a media offering for a wide variety of categories
- In-store and online simultaneous activations
- Apparel and consumer electronics’ approach to Retail Media: what’s driving their investment
Eva Gallocchio is the Chief eCommerce, CRM and Customer Officer at the Iconic Italian illycaffè. She joins the pod to explain her fascinating path from Accenture to Diesel and now in coffee, having interacted with the consumer across multiple touchpoints and globally, having worked in both Europe and the US.
In this podcast, Efrain and Daniel speak with Eva about:
- The changing Consumer and how Retail’s adapted
- How to be consistent at every touchpoint
- Differences between working in Fashion and FMCG
- Illycaffe’s footprint across out-of-home, Retail and DTC
- Leadership lessons from working abroad
- Exciting innovations coming at Illycaffee
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Our guest is Peter Vasilyev, Business Development Director Europe at Ailet, an Image Recognition Solution. He joins the show to speak about how this technology can empower FMCG sales forces, as well as Retailers and Distributors to really get a deep understanding of brand and category performance through quality data at scale.
Tune into this conversation to learn about:
- How Image Recognition Technology can obtain store data with 95% accuracy
- Different KPIs that the technology supplies to FMCG companies
- Types of data that come from analyzing shelfs at scale
- How to implement the solution within a company
- What sets Ailet apart from other solutions in the market
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Julie Laurens' career is one of a kind. Having studied law in her native France, she took a turn early on, ending up doing Marketing in the UK, from where she switched to eBay. At the tech giant, she lived in 3 countries (UK, Switzerland, US). This experience in a Digital company opened the door for her to digital roles... in FMCG! First at Pernod Ricard and now at Pierre Fabre. She joins Christina and Daniel to speak about her journey, lessons learnt and why every future CEO will need digital experience.
Enjoy this conversation, in which you'll hear about:
- Taking control of your personal and professional life regardless of your academic choice
- Acting as an entrepreneur in a big corporate
- Why eCommerce should a key building block for anyone that wants to lead a Consumer Goods organization
- How she leads and inspires teams and acts as a catalyst for change being genuine
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Claire Wyatt is the VP of Business Strategy & Marketing Science at Albertsons Media Collective, the Retail Media Network of one of the US' top grocers: Albertsons. She joins Daniel live from Path to Purchase's Retail Media Summit Canada.
Watch on YouTube: https://youtu.be/KmInwjw_8EM
Listen to Claire Wyatt on The CPG Guys in 2022: https://www.podpage.com/cpgguys/claire-wyatt/
In this conversation you'll hear about:
- ABS Media Collective's Leadership and Retail Media journey
- A cookieless world: activating safe 1st party data and how to measure
- Approaching Retail Media as a Full-Funnel value propostion: partnering with Pinterest
- Uses of Artificial Intelligence
- Developing of in-store capabilities and how Europe is ahead of the US
- How measurement will be a competitive advantage and data as backbone for Retail Media growth
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Chris Perry, one of the pioneers of FMCG eCommerce, is finally on The FMCG Guys! Currently co-heading firstmovr, he's on a mission to educate & empower people and organizations embrace the fast pace of change in today's Retail and Consumer World.
Jump on the show & you'll learn about:
- A career that went from FMCG to Agency and back!
- Starting firstmovr and what this movement is all about
- Challenges for Brands in today's eCommerce
- How to drive incrementality by taking a full-funnel approach
- Influencing in-store from an omni perspective
- Measurement: how can brands quantify the impact on their business
- How should brands think about growth from a total category management perspective
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Richard Rodgers heads up Marketing for Keurig's Capsules and Machines in Canada. The famous Keurig Coffee brands is part of the Keurig Dr. Pepper company.
Watch on YouTube: https://youtu.be/DmlnMkKwtYI
He joined Daniel live at the Retail Media Summit in Toronto to speak about:
- Keurig Dr. Pepper’s portfolio of brands and category
- His own journey from managing the physical to the Digital shelf
- Media’s power across the funnel and tying online with in-store
- Advice to other FMCG brands
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Founded in 1894, Bata is a company with an amazing legacy which is now looking into the future. Roger Graell, their Chief Digital Officer, joins the show to speak about how he’s creating a channeless consumer-centric experience and being a catalyst for change for a company of 5,000 stores and 4 sales channels.
Tune in to learn about:
- The objectives he sets when approaching a Digital Business
- His 3 key business pillars: dot com, developing marketplaces and in-store digitalization
- Career background at the likes of lastminute.com and Mango
- Building Omni capabilities like using stores as operational hubs
- The importance of consistency
- His contact with new technologies
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Walmart is celebrating 30 years in Canada this spring. Leanne Gibson, who heads up their Retail Media Division, Walmart Connect, in Canada, joins Daniel at P2PI's Retail Media Summit in Toronto.
Watch on YouTube: https://youtu.be/ywXadPFadlg
In this conversation, you'll hear about:
- Walmart Canada´s focus in Retail Media: growing the search business, measurement and in-store
- How the Canadian digital advertising Market compares to the US
- AI and Tech investments: being an adaptive retailer
- Developing a strategic relationship with FMCGs based on outcomes
2024 Update: Vijay Talwar is now the Chief Commercial and Digital Officer at Travel Retail Leader Avolta.
The FMCG Guys, Daniel and Efrain, are joined in this episode by Vijay Talwar, a proven business leader at Foot Locker, Nike, and Blue Nile, who was named the CEO of eCommerce player Wish shortly after recording this episode.
Vijay shared several learnings from his prestigious career, reflecting on how his personality has impacted his leadership style, what he learned in his years leading a non-profit foundation in India, and how finding your purpose can serve as a great catalyst to driving organizational and individual transformation.
Advance is Loblaw's Platform for Loyalty, Data & Analytics and Retail Media. Loblaw's is one of Canada's Grocers, with 2,400 stores and 190,000 employees across several banners. Their VP Sales, Marketing & Client Success Ryan Webber joins Daniel live from Path to Purchase Institute's Retail Media Summit Canada in Toronto, where he was the opening speaker.
Watch on YouTube: https://youtu.be/S9Ly_AXbsok
Topics covered:
- Canada's largest grocer's approach to Media
- In and out of store media
- Cases where they are applying AI
- Lower and upper funnel value in Retail Media
- How to generate awareness in a person's most critical point of making a purchase decision
- Key Learnings from the Inaugural Retail Media Summit Canada
Tulika Pandey is the eCommerce and Shopper Marketing Lead, Canada at WK Kellogg (The Cereal spin off of Kellogg’s).
Watch on YouTube: https://www.youtube.com/watch?v=KLyDIF8bFgE
She joins Daniel live from the Retail Media Summit Canada (organized by the Path to Purchase Institute) to speak about how she leads a sales strategy agenda in an omni-channel world through:
- Her unique role managing both Shopper and eCommerce
- What’s next in Retail Media
- In-store Media: her thoughts and how relevant it is for FMCG brands.
- Advice around skipping hurdle
- Putting the consumer at the center and approaching the full-funnel in consequence
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Cyndi Loza is the Managing Director, Member Content at Path to Purchase Institute (P2PI), a member organization and publication that serves commerce marketers in Consumer Goods & Retail.
Watch on YouTube: https://youtu.be/DBmiJOQQ_4Q
She joins Daniel live from the first edition of Retail Media Summit Canada in Toronto, to go over:
- Current trends in Retail Media
- How P2PI is helping Retailers and Brands come to a common understanding of the current environment
- What makes Canada unique
- The event and looking at the future
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Zakir Karim, VP Functional Nutrition South Asia at Unilever, based in Mumbai, is a Portuguese national with a fascinating background. He started his career in his native Portugal, where he grew within the ranks of the Anglo-Dutch conglomerate. Later on, he went international (Netherlands, France, now India) and developed a taste and speciality for business turnarounds.
He joins the pod to speak about:
- His learnings in India (so far!) and how it compares to Europe
- The impressive and not-so-well-known dimension and footprint of Hindustan Unilever
- A unique family background and his career beginnings
- Developing a speciality in business turnarounds
- What does turning around a business look like? Developing a framework
- The impact of Digital on being a GM
What comes to mind when you think of Cannabis? Rico Uesluek, CEO of Marry Jane, one of Europe's largest producers, joined Daniel to speak about the state of the category and where it's headed to. With a background in Coca-Cola and Logitech, he will challenge many of your preconceptions through:
- His transition from small business to large blue-chip to CEO in the up-and-coming Cannabis industry
- The state of affairs of Cannabis in Europe
- What categories and channels Marry Jane operates in
- How they are building a company in cannabis with FMCG best practices
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Olivier Proust is a Suppy Chain leader that's specialized in transforming Operations of mid-sized multinationals. Currenlty responsible for Conair's (the owner of Babyliss) Supply Chain for EMEA, he joins Daniel and Efrain to explore the secrets behind change and why enjoys working in this size of Consumer Goods companies.
In this conversation, you'll hear about:
- Being French yet starting a career Canada and making it back to Europe later in his career
- Why he prefers working with mid-sized companies instead of the large FMCGs
- The main areas of disruption in today's supply chain
- His experience managing end-to-end Supply Chain Transformations
- How he inspires, leads and attracts talent
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Does Digital Transformation have to be hard? Is there a way to dodge some of the common headaches and understand the reality versus the myths?
Watch on YouTube here: https://www.youtube.com/watch?v=YKP3JMn8nzU&t=2057s Meet Tomasz Kozlowski, the VP of Global Sales at SoftServe Business Systems. He’s not just any expert; he’s a mythbuster who’s spent the last 15 years helping FMCG companies find clarity in the complicated world of tech. In this episode, co-hosted by Daniel and The CPG Guys' Peter VS Bond we review the most common digital transformation myths, such as:
- Digital Transformation is all about Technology
- It will solve all my sales problems
- It's only for the Modern Trade Channel
- Only large corporations can drive this change
- Immediate ROI is guaranteed
- We are tech advanced because we have a lot of systems
- Data is the basis for Digital Transformation
- ChatGPT will help you solve serious problems
Are you ready?
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Daniel is joined by guest co-host David Sloff in a conversation with FMCG Retail Expert and former Coca-Cola CCO Europe Jacques Van Cauwenberge in this conversation. With him, we explore the current challenging scenario between FMCG Brands and Supermarkets in Europe, and also what's the route to a more strategic, positive and, ultimately, profitable and growth-oriented relationship.
This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/
Topics covered:
- The change in shopping behavior, surge of different formats and other trends that have shaped the current challenging scenario between Retailers and Brands
- The impact on Retailers and reactions to protect their P&Ls
- Conflicts between brands and retailers: why they happen and the negative consequences for everyone
- A value creation agenda to go back to sustainable growth
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Revenue Management is one of the hot topics in the Consumer Goods industry this 2024. Gustavo Mendonça, who has driven transformation at the function at Kraft Heinz, joins us to discuss why this function is strategic and how it's being transformed by digital.
This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/
In this episode you'll learn about Revenue Management's crossroad with digital through:
- The growing influence of Revenue Management in global FMCG's
- Variables companies consider when pricing
- Decision-making factors in promotion and trade expenditures
- How digital transformation is impacting revenue management and what tools are relevant
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Paul Wright has done it all: big business, small companies, run his own business... and now heads up advertising for Uber (their classic ride app plus Eats), a unique opportunity when you have a customer base of 150 million users! He joins us to speak about how they are building a robust and attractive media offering for FMCG and Retail brands.
This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/
Topics covered in this episode:
- Paul's career
- Running different adds depending on the customer's journey on the ride app
- Building an ecosystem across their two main platforms
- Data measurement
- Opportunities for FMCG, Retail and non-endemic brands
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Nicolas Kroeger, one of Europe's top voices in Retail Trends and current ad interim Chief Digital Officer at Manor AG, Switzeland's largest Department Store, joins Daniel live in Barcelona to go over what's happening in Retail in the old continent.
Watch this episode on YouTube: https://www.youtube.com/watch?v=-Ik6mmBdRz8
This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/
In this episode, you'll hear about:
- Europe's Retail Situation today amid inflation, old merchandise pilings, low margins and other post-covid antics!
- Potential ways out of the current scenario
- Looking towards the store of the future and learnings from NRF
- Tech (AI) in Retail
- How to get a better understanding of the consumer
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Ever wondered what running supermarkets in a remote country like Iceland looks like? Daniel was lucky enough to learn this in this fascinating in-person interview live from Keflavík. Our guest (and host, in this occasion!) is Gunnur Gunnarsdóttir, who runs both Retail and Human Resources at Samkaup, one of the island's main players in FMCG Retail with a number of banners.
This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/
Listen in, transport yourself to Iceland and learn about:
- Gunnur's career path from Human Resources Manager to heading up a Retail Organization
- Iceland's FMCG market: Retail Footprint, Challenges and Opportunities for brands
- Samkaup's mission of serving the entirety of Iceland's population even at a financial cost
- HR initiatives in diversity, continuous learning and talent attraction
- Omni-channel initiatives and partnership with Lobyco in Loyalty
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Can HR truly become a strategic powerhouse, shaping the narrative and direction of a global company? Join Daniel as he explores this question with Mauricio Pordomingo, a Human Resources and Talent Leader in FMCG, most notably at Pepsico. Broadcasting live from Barcelona, they delve into the evolving role of HR and its potential to be a game-changing force in the corporate realm.
Watch this episode on YouTube: https://www.youtube.com/watch?v=PvGf3ya0qaQ
This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/
Topics covered:
- The role of Human Resources in a global FMCG company and why it can fall into the trap of becoming operational
- A Human Resources Leader as an advisor to the C-Level and the CEO
- Talent: managing succession planning, balancing internals and externals
- Leveraging Technology in HR: the impact of AI
- Embedding DEI into a company's culture
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Oshiya Savur is the CMO at Maesa, the Bain Capital owned Beauty Accelarator. With a wealth of experience in beauty at the likes of Unilever and Revlon, she joins us to speak about her journey and how she's bringing new, exciting brands to market. Ah! And she's also a podcast host: https://www.wh-the-tech.com/
This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/
In this podcast, you'll hear about:
- The similarities and differences between leading Marketing for big and small brands
- How Digital Transformation and AI have impacted Marketing Creativity and Innovation
- Influencer Marketing
- How a fast company like Maesa approaches hiring for leadership positions
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Alessandro Boffi joins Christina and Daniel to speak about how Mondelez International is transforming their Global Commercial Team to reach more customers globally.
This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/
Topics covered in this conversation:
- Alex's career background across Sales, Strategy, eCommerce and Global Route-to-Market in three regions
- The B2B channel in FMCG
- eB2B and digitalizing global Routes to Market
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
David Pivk is the Chief Marketing & Digital Officer at Outdoor Apparel & Equipment company Active Brands. He joins Efrain and Daniel to explain his career journey from Slovenia to NIKE and his current role and how he approaches an omni-channel world.
This Episode is brought to you by Softserve. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/
In this conversation, you’ll hear about:
- The dynamics and balancing investments between brand and performance marketing
- DTC: from darling to potential headache. What’s next?
- Independent specialty stores’ role
- Building a community around a brand
- Leading teams in good and bad times
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Rob Hollands is the Chief Executive Officer at Metacask, a premium spirits online marketplace that offers both digital and physical assets. It allows you, for example, to remotely buy a Whisky cask and get bottles delivered! With him, we explore the fascinating world of Whiskies and omni-commerce.
This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/
Topics discussed:
- Whisky's cult following and status as a cultural icon
- Consumer trends: post-covid, premiumization, online usage
- Creating a seamless brand experience online and offline with a premium end-to-end feel
- Owning your own cask
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Vitaliy Novikov is the Digital Commerce Director at Coca-Cola HBC, one of the famous beverages' main bottlers. In this conversation, we discuss front and back-end digitalization in a Consumer Goods company.
This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/
- Vitaliy's career path from General Management to Digital
- Digital B2B and B2C in the context of a Beverages company
- Internal capability building and upskilling for a digital-ready and data-driven organization
- Online Commercial Activations
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Mark Jagger, Global Sales Director at Sanofi Consumer Healthcare and Alain Attias, CEO at BayBridge Digital join Christina and Daniel to speak about the Digital Transformation journey they've been on together.
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
In this episode, you'll hear about all the ins-and-outs of a Digital Transformation in a Consumer Goods Commercial organization leveraging Salesforce through:
- How have FMCG companies digitalized behind the scenes
- The impact of digitalization on the brand / consumer relationship
- Challenges, hurdles and wins in Sanofi Consumer's digital transformation
- Empowering Sales organizations (from Directors to reps) with technology
This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/
More:
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Canada Goose is one of the key players in the premium outdoor space, especially with its iconic jackets. Their Senior Director Digital Retail EMEA, Sri Ganesh Santhiram, joins us to speak about how they are creating a true premium experience across channels.
This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/
In this conversation, you'll hear about:
- Changing Sectors and Categories: from football to consumer goods and luxury
- Creating a seamless omni-channel experience
- Translating a luxury value proposition across Channels
- Balancing DTC and wholesale
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Katrina Smart heads up Retail Media in Europe for The Mars Agency. Get their Retail Media Scorecard here: https://www.themarsagency.com/post/retail-media-report-card-europe/
In this conversation, you'll hear all about the current Consumer Goods Commerce Media scenario in Europe and where it's headed to through:
- The evolution of Retail Media in the last 3 years
- Particularities of the European landscape
- Connected Commerce in FMCG
- Key challenges for Consumer Brands
- Action items for brand owners in the current media scenario
This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Michele Dainty, Head of Shopper & Display at pladis UK & Ireland sits with Daniel at the Retail Media Summit UK to speak about Retail Media's impact on Shopper, Marketing and Sales.
This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/
Tune in to hear about:
- Retail Media: from cardboard in a store to targeting shoppers full-funnel
- The impact RM has had on Shopper and Marketing
- In-store activations: how the data’s evolved in the last years
- Where Trade/Shopper Marketing sits in the current scenario
- Their McVitties Brand campaign
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Dario Tarulla is the SVP of Innovation Americas at Heineken, role he recenlty took up after being the CMO of Mexico. He joins Christina and Daniel to share his Marketing and Commercial wisdom.
This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/
In this episode, you'll learn about:
- The beer footprint in the Americas
- Low Alcohol, mixes and lower calorie alternatives
- How Heineken links its brands to events to create an emotional connection
- Exploring DTC and platforms as commercial channels
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Mert Damlapinar, also known as Ecommert, is an author, speaker and recognized authority in the Digital/eCom FMCG world. He's also currently Managing Principal at EPAM Systems after a tenured career in Digital with the likes of Mondelez or L'Oréal.
This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/
He joined Daniel live at Henkel's Regional HQ in Vienna to speak about:
- The Bermuda Triangle: sales, marketing and data
- Using Data as a common language to break cross-functional silos
- The eras of eCommerce: Dawn, Bricks-to-Clicks and Highly Personalized Consumer era
- Moving to Europe after over a decade living in the US and key observations of the European eCom Grocery market
- How can European FMCG Brands make the most of eCommerce in 2024
Re-listen Mert's appearence on The CPG Scoop: https://www.cpgscoop.com/mert-damlapinar-principal-cpg-business-consulting-epam-systems/
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
The Co-Op is the UK's Convenience Leader, with about 2,500 stores. Their Head of Customer Rewards and Retail Media, Dean Harris, sits with Daniel at the Retail Media Summit UK to speak about:
- The Co-Op's convenience value proposition within the UK grocery market
- How can FMCG Brands maximize this convenience Retail Media Network
- Dean's career journey
- Linking Loyalty, Data and Media
This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
Guest Episode! The CPGGUYS are joined in this episode by Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Claritin, Alka-Seltzer, & Miralax.
Follow Ajay Sharma on LinkedIn : https://www.linkedin.com/in/ajay-sharma-26900360/ Follow Bayer on Linkedin : https://www.linkedin.com/company/bayer/ Follow Bayer online at: https://www.bayer.com/ Ajay answers these questions :
- Take us through your career journey from school in the UK to pharmacy management to Coca-Cola to Bayer and now as an ecommerce leader in our industry?
- How do you work with your teammates at buyer in the physical world of brick & mortar and how do omnichannel plans get developed?
- Retail media - would love your thinking on this. How do you approach retail media, secure budgets and what would you advice others on planning effectively for this?
- What are metrics that matter in the omnichannel world - we would say content, search, etc - would love that from you - what do you measure as success?
- The world of artificial intelligence - how are you learning and keeping pace with its development? How do you connect it to what you do for Bayer and the industry?
- Data has become a monetized platform for retailers. Some scaled data represents consumer habits, some is very retail centric movement, kinda making the syndicated data world less relevant. What’s your thought on retail centric data that now is all over the industry?
- Talent - simply put what makes a good digital or omnichannel leader. You come from the brick & mortar world of pharmacy and adapted to digital. What’s the mojo?
- The last question on the CPGGUYS is always fast forward. What trends are you following and what do you think is next for the industry with omnichannel?
Martin Frech, Chief Strategy Officer at Market Expansion Leader DKSH and a Non-Executive Board Member joined Daniel some months back to speak about:
- His transition from Consulting into the industry
- How to get into operational and P&L roles
- Major pitfalls when moving regions
- Non-Executive work and the world of Private Equity
This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
Christina, Daniel and Efrain speak about the podcast and their personal highlights in 2023 and go over this year's most dowloaded episodes:
- Sunil D'Souza: https://www.fmcgguys.com/sunil-dsouza-chief-executive-officer-at-tata-consumer-products-consumer-goods-in-india/
- Rolf Oosterhoff: https://www.fmcgguys.com/rolf-oosterhoff-vp-retail-media-at-albert-heijn-on-giving-brands-a-superior-digital-exposure/
- Alberto Kechler: https://www.fmcgguys.com/alberto-kechler/
- Paul Accornero: https://www.fmcgguys.com/paul-accornero-delonghi/
- Tom Langley: https://www.fmcgguys.com/tom-langley-retail-media-john-lewis-partnership/
- Krisof Neyrinck: https://www.fmcgguys.com/kristof-neirynck-cmo-avon/
- Scott Boyle: https://www.fmcgguys.com/scott-boyle/
- Paola Peretti: https://www.fmcgguys.com/paola-peretti-chief-digital-officer-fresh-lvmh/
- Mariapaola Vetrucci: https://www.fmcgguys.com/mariapaola-vetrucci-strategy-barilla/
- Simon Miles, Stijn Demeersseman and Ben Miller: https://www.fmcgguys.com/simon-miles-the-coca-cola-company-stijn-demeersseman-amazon-and-ben-miller-shoptalk-on-the-top-trends-transforming-retail/
John Maltman is CommerceIQ's Chief Customer Officer. He joins Daniel and Efrain to speak about:
- John's career in FMCG and Retail Executive leadership and becoming an entrepreneur at 55
- Brands going towards building a connected solution
- How can digital commerce drive conversion and build a brand?
- What measures should we use to analyze media success
- Best in class content production
This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
Daniel sits down with James Chandler, Chief Marketing Officer at the IAB UK (the industry body for digital advertisitng), at the Retail Media Summit UK to speak about:
- The IAB's interaction with Brands and Retailers
- Why media standardisation is a focus topic in the industry right now
- James' career path prior to IAB
- How to bring all the relevant industry players to the table for the greater good.
Watch on YouTube: https://youtu.be/7FbuSF1FY1s
This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
Michael Schuh is the VP, Media Strategy & Product, Kroger Precision Marketing at 84.51˚, the Retail Media Network of the US-based grocer. He sat down with Daniel at the Retail Media Sumit UK to speak about:
- Developing Retail Media at Kroger: Turning insights into actions
- Kroger's USP linked to their loyalty card
- Media Standardization as a purpose & way to raise the bar for the consumer
- How can FMCG Brands leverage Retailers to perform better in Retail
This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys
Listen to Michael's episode on The CPG Guys (August 2022): https://www.cpgguys.com/8451-roku/
Watch on YouTube: https://www.youtube.com/watch?v=B6MtKwSwEGk
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
Hakan and Ester from Bolt Insight join Daniel and Efrain to speak about how their Chat AI tool is disrupting FMCG Market Research by delivering qualitative consumer insights at scale.
Learn more about Bolt Insight:
- https://www.boltinsight.com/
- https://www.boltchatai.com/
- https://www.linkedin.com/company/boltinsight/
Check out the Xmas BoltChatAI generated reports:
- UK X-mas Report
- US X-mas Report
Get in touch with Hakan & Ester: hakan.yurdakul@boltinsight.com / ester.marchetti@boltinsight.com
In this conversation, you'll learn about:
- How only 20% of FMCG innovations are based on consumer data and 80% are delisted in the first 2 years!
- An AI-enhanced Chatbot that enables FMCG brands to dialog with their consumers directly
- Ester and Hakan's path from corporate to starting a business with a very clear purpose
- The importance of getting consumer insights in real-time and using AI in the right way
This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys
Cristina Kenz from Kraft Heinz joins Efrain and Daniel to speak about how her career, which started with a backpacking trip in Australia, has driven her to foster a culture of innovative and sustainable growth at Kraft Heinz.
This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys
Main topics covered in this conversation are:
- Why it makes sense to have Growth and Sustainability under the same umbrella
- Key innovations Cristina and her team have driven at Kraft Heinz
- Creating a culture that fosters and rewards innovation
- How to effectively influence across markets and layers
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys
The Path to Purchase Institute (P2PI) is a member organization and publication that serves commerce marketers. Their Editorial Director Jessie Dowd sits with Daniel Torres at the Retail Media Summit UK (Organized by P2PI and SMG) to speak about:
- The media boom that we've seen in the last 3 years and what brands and retailers have done about that
- Differences between the US and UK Retail Media
- Her career in journalism and how she ended up being a consumer & retail expert
- Key learnings UK Retailers and Brands can learn from US Media
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
Siobhán Géhin, Roland Berger's London Office Consumer and Retail Lead, joins Christina and Daniel to speak about the transformation happening in FMCG's Food Category.
This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys
Topics Covered in this conversation:
- The drivers of transformation in Foods: Regulation, Consumers, Retailers, Third Parties
- Sustainability's role
- The taste challenge: can sustainable, healthy food, taste good?
- How FMCG brands will benefit from being more healthy and sustainable
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
With a unique background in start-ups, Consulting, Consumer Healthcare and FMCG, and experience in LATAM and Europe, Celso Borges Shimabukuro is the VP and Head of eCommerce for Europe at Pepsico.
This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys
Celso joins Daniel to speak about:
- His unique career kick-off launching start-ups in Brazil, and his later pivot to consulting and FMCG
- Key focus areas as Head of eCommerce for Europe: Talent, ways of working and tech
- Trends he's excited about in 2024
- His view on digital commerce in Latin America
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
Mandy Critchley is a Global Account Director at CommerceIQ, where she partners with top FMCG companies to help them win on the Digital Shelf. By the way, you can download their Chrome Plug-in here: https://growth.commerceiq.ai/fmcgguys
In this episode, you'll hear about:
- The evolution of the Retail landscape and challenges for eCommerce strategies it presents
- FMCG Brands' opportunities in Retail Media
- Creating quality content to have better online presence
- How to Break down internal organization silos
- Bringing it all together to be successful on the digital shelf in 2024!
This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys
Rosie Houston, MD at Threefold, sat with Daniel at the Retail Media Summit UK to speak about:
- Her background at Boots and transitioning into being the MD of Threefold
- The evolution of Retail Media in the last year
- Building 1st Party Data capabilities
- In-store Retail Media and Digitization
- Boots Media Group’s USP for FMCG brands
Watch on YouTube: https://www.youtube.com/watch?v=mTVt-3if6UE
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys
Yves Di Benedetto, SVP Global Commercial Luxury at watch leader Timex is our guest today.
-
He joins the show to speak about:
-
His career path in consumer electronics and watches
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The watch category: portfolio division (premium and less premium), big groups vs independents, the retail landscape, the re-seller market
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Omnichannel impact on watches
-Why is it an interesting sector for consumer goods executives
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
Sam Knights, CEO at SMG, re joins the podcast (after joining with Ollie Shayer from Boots: https://www.fmcgguys.com/boots-retail-media/) to speak about:
- Retail Media Summit UK: Why SMG has created this event that brings together brands and retailers
- The evolution of Media in the last 6 months
- Future RMS events
- How Media is becoming a key Area of growth in Western Europe's FMCG and Retail
Watch this Episode on Youtube: https://youtu.be/VOvQ15pZPys
This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys
- Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Mia Sun is an eCommerce Executive based in Shanghai with a unique pedigree, having worked at the likes of Yahoo, Tencent, Microsoft or lululemon. She visits the podcast speak about China's (and part of Asia's) upcoming big shopping event: Singles' Day (11/11)
This episode is brought to you by CommerceIQ. Download their free Chrome extension here: https://growth.commerceiq.ai/fmcgguys
Topics discussed:
- The history of Singles' Day (11/11)
- How Tiktok is influencing the event
- Learnings that can be applied to Europe and North America
-
Opportunities for International Brands in Singles' Day
-
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Alex Prouhet (Global Director Deliveroo Advertising) and Nicole Kivel (MD Northern Europe at Criteo) join Efrain and Daniel to speak about how they've joined forces to create a unique commerce value proposition.
Topics covered in this conversation include:
- The value of a Q-Commerce for FMCG brands, such as hyperlocalization
- How Criteo is bringing innovation and technology to the table to create a total RM platform
- Future potential for Consumer Goods and also non-endemic brands on the platform
-
Deliveroo's 3 Grocery propositions
-
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian
Sara Diez, VP Private Labels, Sustainability and D&I Product Management joins the pod to speak about her amazing journey across FMCG and Fashion and the great work she's doing at Zalando.
Main Topics Covered:
- Zalando's impact to 51M consumers as the largest European Apparel Pure Player
- Private Label Business as a flagship in sustainability and D&I
- Co-Creating an adaptive Fashion like with big brands
- Sara's career journey across different company cultures
Check out Zalando's adaptive offerings: https://en.zalando.de/campaigns/adaptive-fashion/
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
Sunil D'Souza, Chief Executive Officer and Managing Director at Tata Consumer Products (Part of the famous conglomerate Tata Group) sits down with Daniel and Christina to share his thoughts on:
- Tata Consumer's portfolio and national and international footprint
- India's Consumer Goods Market: Retail, Demographics and Trends
- The role of digital as a disruptor
- Project Aalingana: Tata Group's ESG mission
- The role of a post-COVID leader
Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Voice Acting by Jason Martorell Parsekian
Marc Zander is the Chief Client Officer at Advertising Platform Teads. With a background in Marketing and Media in FMCG brands like Mars and Kimberly-Clark, he joins Efrain and Daniel to speak about:
- The evolution of Media in the last 20 years
- What opportunities FMCG Brands have in the current scenario, such as video content
- Why advertising with quality and responsiblity is key
- Media data, planning and measurement
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
Mariapaola Vetrucci, Chief Strategy Officer at Barilla, the world's largest pasta producer, joins us to speak about her journey from consulting to the C-Level.
Join us to hear about:
- Transitioning from strategy to brand and P&L
- Making Strategies pragmatic and impactful
- Her role heading up iconic brand Wasa globally
- Being a self-aware leader with a growth mindset
A panel of Consumer Goods and Retail experts, members of the Shoptalk Europe Advisory Board, join the show to speak about the trends that are shaping the industry and will be debated at Shoptalk Europe (June 3-5 in Barcelona):
- From Omnichannel to Unified Commerce
- Retail Media
- AI and Tech
- What to expect from Shoptalk 2024
Learn more about Shoptalk Europe: https://shoptalkeurope.com/
Ben Miller's LinkedIn Profile: https://www.linkedin.com/in/benmillershoptalk/
Stijn Demeersseman's LinkedIn Profile: https://www.linkedin.com/in/demeersseman/
Simon Miles' LinkedIn Profile: https://www.linkedin.com/in/simon-miles-727290/
One of the keys of future-proofing your career in Consumer Goods is to gather a decent amount of P&L experience. Our guest today, Olga Loskutova, has done that across different markets and mainly as a General Manager at the likes of Nestlé, SABMiller and Whirlpool.
She joins the podcast to share her journey through:
- Adapting to different markets through understanding local culture
- Being double diverse and accessing to P&L and General Management
- Combining Executive with Non-Executive work
- Understanding the language of board rooms
If you are a listener of this podcast you likely work in the Consumer Goods and Retail industry. And, maybe, you have an aspiration to reach the C-Level. But what does that actually look like?
Our guest is Sahil Tesfu, Chief Strategy Officer at Essity. Listen in to learn how she approaches value generation across markets and functions and much more:
- Her career path from consulting to the industry and the transition in between
- Assessing the impact of actions at the C-Level
- Facing “Black Swan” events and future risk assessment
- Being creative beyond Data
Making the right change at the right time in the context of a fast-moving world is more important than ever. Akanksha Bindal, General Manager International at Pernod Ricard India, knows a few things about making the right call at a good moment. From starting her career at P&G as a regional sales manager to going international and leaving the "mothership", her learnings are worth being heard. Tune into the show to learn about:
- Akanksha's leadership journey
- Transitioning in a fast changing world
- What are the right steps to take when transitioning
- Career and Leadership lessons learnt along the way
Paola Peretti is the Chief Digital Officer at Fresh Cosmetics, part of LVMH. With an impressive career at the likes Mars, Moncler, Electrolux and Conde Nast, she joins the podcast to speak about:
- Prioritising her values and personal life while reaching the C-Level
- The difference between product categories: FMCG, Retail, Cosmetics and more!
- eCommerce: Direct vs. Key Accounts
- The importance of having trusted leaders and investing in learning
Matthew Dodge is the Managing Director International (EMEA + APAC + LATAM) at Brooks Running, one of the leading and fastest growing players in the performance running category.
In this Episode, you’ll learn about: – Matthew’s unique career story: from lawyer to General Manager – A North American Leading in Europe – The Brooks Story: how a 100+ year old company has recently become a category leader – The Brooks Go-to-Market strategy – Specialists’ as brand ambassadors and putting the Runner at the Centre
Did you know that you can find Colgate toothpaste in over 200 countries? Ann Tracy, after an international career mainly in Supply Chain, has taken helm of the Sustainability Agenda in the Personal, Home and Pet care behemoth. We invited her to the podcast to learn about:
- Ann's path from Supply Chain into Sustainability
- Why Sustainability has become increasingly strategic to Colgate-Palmolive and other FMCGs
- Swords and Shields: from being reactive to being proactive
- Colgate-Palmolive's big "Ambition Pillars": 11 actions and 50 targets
We've discussed Retail Media thoroughly on the show, bringing different Retailers' voices such as Tesco, Albert Heijn or Boots. But what are brands doing about it?
In this episode, you'll hear first hand how Haleon (GSK's Consumer Health Spin-off) is approaching the topic. Through the voice of their Global team, with Steve sitting in the US and Diane in the UK, you'll learn about:
- The particularities of Digital Commerce Media for a Consumer Healthcare company
- Deploying global media strategies into local markets
- How to bring Sales and Marketing together for a common media effort
- Managing Data in a complex environment
Linkedin Live session with eCommerce expert Stefan Wenzel.
Part 1: current Shifts in Omni-channel retail:
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Away from brick & mortar and the decline of wholesale
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How online players are pushing their marketplaces rather than their wholesale business
-
The (forced) evolution of into Direct to Consumer.
Part 2: impact of these changes on companies and what type of talent you need for each of the mentioned channels:
-
Wholesale Sales
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Direct to Consumer Management
-
Merchant
Watch live replay here.
Gonzalve Bich is the Chief Executive Officer of BIC, the iconic brand and company in stationary, lighters and shavers. In this episode, he joins Efrain and Daniel to explain how he's guarding the brand's legacy while innovating to make it future-proof through:
- Gonzalve's role as a CEO: being strategic while having his finger on the pulse
- Fostering innovation across all levels of the organization
- Portfolio innovations at BIC like temporary tattoos
- The future at BIC and the wider FMCG industry
Follow The FMCG Guys on LinkedIn
Want to know what the latest Consumer Goods company results mean?
Peter and Bryan from The CPG Guys will join us to go over the main players' results. Join us for a fun and informative chat!
Tom Langley is the Head of Retail Media at John Lewis Partnership, the owner of Waitrose (Supermarket) and John Lewis (Department Store). He joined Christina and Daniel to explain the Partneship's approach to Media in Premium categories, covering:
- How FMCG Brands can position themselves by investing in Waitrose Media
- Retail Media in Department Stores
- How under-invested premium categories like Electricals, Home or Fashion will evolve
- Building an ecosystem of partners and suppliers as a Best Practice
Kristof Neirynck is the CMO and General Manager Western Europe at Avon. He joins Christina and Daniel to share how he's transforming a brand with a huge legacy to make it succesful in the future.
Tune in to learn about:
- Kristof's Career Path prior to joining Avon
- Transforming a company's cutlure
- Avon's B2B2C business model in the 21st century
- How Avon is getting ready to be succesful in the future
Book Recommendation: Jim Collins - From Good to Great
Albert Heijn, part of Ahold Delhaize is the clear dominant in the Dutch Grocery Market. We bring you their VP Retail Media, Rolf Oosterhoff to understand how they are executing Retail Media to drive an above average conversion rate for FMCG Brands. Tune in to learn about:
- The Dutch Grocery Retail Market
- Albert Heijn's value proposition to stay ahead of competition
- Top and bottom funnel value for brands
- Combining Retail Media with traditional channels
Paul Accornero is the Chief Commercial Officer at the De'Longhi Group, a Global Leader in Small Appliances. He joins us to speak about how he's led the organization through turbulent times in a growing category and:
- Today's commercial scenario in Appliances: Wholesale, DTC and eCommerce
- The evolution of his leadership style and working from home or the office
- Sustainability's stategic importance
- The ups and downs of the category in the last 4 years
Iradj Boroumand is the Head of eCommerce Europe at SC Johnson, a family company and one of the global leaders in home care. With a wealth of experience in digital, Iradj spoke to us about:
- The current eCommerce scenario for FMCG in Europe
- Media Mix Measurement & Path to Conversion
- Measuring every touchpoint with consumers
- Retail Media Management for Consumer Goods Companies
Follow the FMCG Guys on LinkedIn
Iradj's prior appearence on the show:
- Apple Podcasts
- Spotify
We are back with another episode of #theSocialCorner hosted by our marketing expert Rafael Schwarz.
Social #influence plays a massive role in consumers discovery of food and beverage products, while physical #grocery stores still dominate actual purchases.
Here are Rafael's conclusions from a recent study with more than 3,000 grocery shoppers.
more #socialmediamarketing insights and updates next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
Paul Martin, Global Head of Retail at KPMG joins us this week to go over the "Retail's Delicate Balance", the firm's latest industry report. Tune in to learn about:
- Paul's passion for a "tangible" industry like FMCG and Retail
- Key take away's from the Consumer Goods Forum in Kyoto and the talk of the town in the industry
- Company collaboration from farm to fork
- The 3Ps of Retail: Profit, People and Planet
- Finding balance through Purpose
We are back with another episode of #theSocialCorner hosted by Rafael Schwarz, looking at the key social media marketing trends for the second half of 2023.
Rafael is looking at the dominance of TikTok, the growth of #influencermarketing, the impact of #AR and #VR on online shopping and the evolution of #socialcommerce.
More social media marketing news and insights next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).
Nick Ashley, Managing Director Tesco Media and Insight Platform at dunnhumby joins us to share his Retail Media wisdom. With him, we'll explore how the UK largest grocer views Media and much more:
- Connecting Retail Media with Tesco's In-store experience
-
forgetthefunnel to create a true 360 brand experience
- Closing the loop and assessing returns on investment
- dunnhumby: putting a loyalty plus Retail Media proposition together
We are back with another episode of #theSocialCorner hosted by our social media marketing expert Rafael Schwarz.
More and more brands are turning to granny influencers to engage with affluent older generations.
More insights into this new #influencermarketing trend in our latest video powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
Boris Rütten, Global Head of eCommerce sits with Daniel at Henkel's Content Factory to go over the required capabilities and talent required to build a best-in-class Global eCommerce team in FMCG. Tune in to learn about:
- Building capabilities across Amazon, brick + click, DTC and Retail Media
- Democratization of eCom across other functions
- The evolution of the Digital Leader: from specialist to generalist
- Steering an eCommerce agenda from HQ
hosted by Adeel Ansari, Head of HR Strategy, ER, Comms & DEI (DE/CH) Dorothee Noll and usual co-host Daniel Torres Dwyer go over the latest trends in People & Talent.
Antonio Iandolo is the Chief Executive Officer at Eminence, part of the Delta Galil Group. They are a market leader in the underwear category and joins us to speak about:
- His experience navigating M&A
- Why his category is closer to FMCG than fashion given its accessibility
- How his category is ideal to be truly omni-channel
- The importance of margin in a high volume accessible business
Follow us on LinkedIn and leave a review if you've enjoyed this episode!
We are back with another episode of #TheSocialCorner with our host Rafael Schwarz reporting from the Cannes Lions International Festival of Creativity.
If 2015 was #adtech’s high summer, this week has been the #creators’ turn to plant their flags in the French riviera.
#Creators and #influencers have taken over the Croisette, and CMOs' schedules, at Cannes Lions this week. Social platforms and #influencer agencies have prominent beach spots and rented villas at the festival, hosting fringe programming, press meetings and exclusive parties.
Have a look at attached video summary for more news and insights from #canneslions2023, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).
The Trade Compliance department is emerging to guide companies through an increasingly complex world. We invited Bruna Romano, who heads it up at PUMA Group to understand:
- The impact of global turmoil for business
- How Trade Compliance can influence in a company
- Best Practices and pitfalls in approaching regulation
- How having the right Trade Compliance policy can help a company win
If you enjoy the show, please leave a review below!
We are back with another episode of #TheSocialCorner with Rafael Schwarz, reporting from the Cannes Lions International Festival of Creativity.
Did you know that Cannes has turned into THE go-to-event for #adtech and #martech companies? and do you know why they are all there?
Have a look at attached video to find out more...
More news and insights from Cannes next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).
Andrey Dyatlov, Founder and CEO of Rapid Delivery Analytics, a platform that enables FMCG brands to gather data from Q-Commerce and Rapid Delivery players, joins us to speak about:
- The Evolving FMCG Landscape
- The Need for Real-Time Market Insights
- Use Cases and Success Stories
- The Future of Rapid Delivery in Consumer Goods
We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz, looking at some new functionalities of the TikTok ad manager.
If your brand is active on TikTok, you should have a look at the various #video insights available there to optimize the performance of your tiktoks.
More #socialmediamarketing news and insights every Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
we are back with another episode of #TheSocialCorner hosted by Ra
Servio Calvo joins us from bread king Bimbo, where he acts as National Accounts Director, to go over his international career, his passion about sustainability and how he connects this with commercial performance.
Tune in to learn about:
- Linking Sustainability Goals to overall business performance
- Involving commercial team in this industry-wide objective
- The Spanish Retail Market
- Benefits of having an international career with local, regional and global roles
Anna Bertoldini, Head of Employer Branding at NielsenIQ, is our guest this week. With her, Christina and Daniel explore how she leverages storytelling to build a compelling employer brand. Tune in to learn about:
- Building an employer brand that reflects the actual company culture
- Attracting and retaining top talent
- Balancing having a diverse team with a solid company culture
- Measuring success and what good looks like
Please leave a review to support us!
Are you already leveraging the Power of People in your marketing strategies?
In this latest episode of #TheSocialCorner, our #marketingstrategy expert Rafael Schwarz is sharing options for companies to better engage their employees, consumers, agency partners and advocates in times of crisis.
This is the last #podcast covering marketing in times of high inflation or economic crisis - have a look at the previous episodes for details about pricing, distribution, advertising and innovation.
More #marketing insights and updates every Thursday powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you Ollie Shayer, Omni-Media Director at Boots and Samuel Knights, CEO at SMG.
Tune in to learn about:
- Best Practices when setting up a Retail Media Network
- How FMCG companies can better leverage this channel
- Connecting Retail Media Data with an overall Data Strategy
- The benefit for the consumer
Do you know how to adjust your #marketing strategies in times of crisis? We are back with another episode of #TheSocialCorner, hosted by our #marketingstrategy expert Rafael Schwarz. in this episode, Rafael is evaluating options that brands have for adjusting their #distribution strategy in times of high inflation. Next week he will look at the importance of #people and human partnerships to successfully navigate any crisis. More #socialmediamarketing news and insights every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
Paola Pocci, President Africa, AsiaMEA, Australia and CEE and Member of Imperial Brands’ Executive Team, joins Daniel and new co-host Christine Nikolaou to share her global experience across markets, functions and categories. Tune in or watch on Youtube to learn about:
- Paola's Career background
- Transitioning to Imperial Brands after 22 years at P&G
- Advocacy Marketing & the changes happening in tobacco
- Challenges for women to reach the C-Level and promoting diversity in her organization
- Leading and making change through Strategy & Execution
We are back with another episode of #TheSocialCorner, hosted by our #marketing expert Rafael Schwarz.
In this episode, Rafael is evaluating options that brands have for adjusting their #pricing in times of high inflation.
Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
The FMCG Guys Efrain & Daniel are joined live by Jennifer Silverberg (CEO at SmartCommerce) and Stijn Demeersseman (GM/Category Lead at Amazon) to go over the top topics and themes exposed at Shoptalk Europe 2023.
We are back with another episode of #TheSocialCorner with our host Rafael Schwarz reporting live from the OMR online marketing festival in Hamburg, Germany. These last days, Hamburg has welcomed nearly 70.000 international experts from across the digital and marketing space for the #OMR2023 Festival. In keynotes by key industry leaders and international stars on multiple stages, Masterclasses and Side Events, experts discussed trends and challenges for #digitalmarketing. In this episode Rafael is summarizing the key messages from the last days, including the state of #socialmedia and #influencermarketing, #socialcommerce, #metaverse, #community engagement and #AI. Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
Patrick Inen, who heads up eCommerce for smart lighting brand Philips Hue at Signify, joins the podcast this week to speak about:
- The evolution of eCommerce since he started in 2014
- Smart Lighting in Digital and eCommerce
- Building a unique proposition on Direct to Consumer
- Linking commercial and tech
We are back with another episode of #TheSocialCorner hosted by our #marketing expert Rafael Schwarz. Last week Rafael shared his insights and learnings how to adjust #advertising and promotion in times of crisis - this week he is talking about the impications for product #innovation and portfolio management. Come back next Thursday for more insights and best practices for #FMCG brand management in times of crisis. Powered by The FMCG Guys and TERRITORY Influence
Alex Smith, Commercial Director at YF (formerly Young Foodies), is our guest this week. YF helps young FMCG brands scale through an array of solutions spanning across Sales, Investment or Recruitment.
Tune into this conversation to learn about:
- YF’s mission and business model
- How they partner with brands and retailers
- Developing an FMCG innovation pipeline
- Upcoming areas of growth in FMCG
We are back with another episode of #TheSocialCorner hosted by our #digitalmarketing expert Rafael Schwarz. Consumer preferences and behaviors are impacted significantly by high inflation and economic uncertainty - but how can #marketing leaders react? is it time to invest now? time to downsize the portfolio? time to innovate? In our new #podcast series Rafael will share learnings and implications how brands might adjust traditional marketing Ps in times of crisis. dial in every Thursday for more insights and best practices for #FMCG brands. Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
Sebastian Micozzi, Global SVP Digital Marketing & Transformation at Bacardi is our guest in this episode. He joined Daniel to share his thoughts on:
- The evolution of Branding
- Digital’s impact on Marketing and FMCG
- Finding leaders in Digital & Marketing
- Going into General Management from Marketing
We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz.
During the pandemic marketing teams learned to use #influencers as content creators due to their production autonomy and engaging content.
In this episode Rafael is sharing practical tips, best practices and insights to leverage all types of influencers purely for their #content creation capabilities.
Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).
Sid Baveja, Founder and CEO of Humanery,is our guest this week. We are also accompanied by guest co-host George Argyropoulos.
Tune into this conversation to learn about:
- Sid´s background and going from corporate to entrepreneur
- The Self-Care for Men category
- Humanery’s business model
- What are the next steps of the business
After the Easter break we are back with another episode of #TheSocialCorner hosted by Rafael Schwarz. Marketing teams are still at large neglecting the passion of their brand lovers and fail to involve them as #content creators or brand advocates. In this episode Rafael is sharing practical tips, best practices and insights to better nurture #brandlovers and turn customers into advocates. Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
Simeon Siegel, a top voice in today's Retail scene (Dubbed "one of the more intellectual students of retail on Wall Street" by WWD) sat down with Daniel at Shoptalk for this full-length episode to go over:
- The current post-pandemic Retail Scenario
- Brands going back to Wholesale
- Excess inventories
- Leadership churn and challenges
Ian Simpson from Sensor Tower joins us to explain how he helps his Consumer Goods clients win through understanding their competitors' retail media performance data.
You can learn more about Sensor Tower's Retail Media Intelligence Here.
Itay Kahana from Watchful joins us to tell us how monitoring the experience in your competitors Digital Store can help you win online.
From working in a Plant to Managing a Region; from Supply Chain to Sales through Marketing and from Shampoo to Plant-Based Fish Alternatives, Christine Mei is a Leader that’s seen (practically) it all.
Tune into this episode to hear her story: growing up in Texas, working in P&G Plant as a graduate, going to China in the early 90s, changing industries, going back to the US… and much more!
William Margaritis sat down with Daniel at Shoptalk in Vegas to go over the tech updates that most impressed him at Shoptalk last week, as well as going into the Retail vs Wholesale debate.
We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz, reviewing concrete use cases for #ChatGPT.
How well does this #AI application perform in daily agency life? can it help editorial teams speed up some standard tasks or get them started on some creative work?
With all the buzz and excitement about #ChatGPT it is time to put it to the test.
More insights and updates next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
Andrew Hamada, Co-Founder and CEO Reason Automation (and former Amazonian) joins us live to explain how he's helping companies gather quality data from Amazon.
Sunny Wu joins us live to speak about how she's building a Peer-to-Peer clothes rental platform.
Can #ChatGPT help marketing teams to create more branded content ? we are back with another episode of #TheSocialCorner hosted by our #digitalmarketing expert Rafael Schwarz. in this episode, Rafael is looking at the potential of #ChatGPT for content creation.
Our guest is Sophie Wawro, President at Shoptalk, the organizers of the main events in FMCG and Retail.
Join us to learn about: - What's made Shoptalk a staple event in the industry - Shoptalk Europe: what to expect - Innovations in this year's event - How to Prepare for the event Get in touch with Sophie: sophie@shoptalk.com
We are back with another episode of #TheSocialCorner with our host Rafael Schwarz sharing insights and best practices regarding efficient content production.
Marketing teams are forced to create more branded #content than ever to engage with their audiences across multiple digital #media channels.
Last week Rafael shared how CMOs can leverage #UGC for their content needs - this week he is sharing insights about strategic #content planning and production.
More #contentmarketing news, insights and updates next Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).
Sharon Lewis, Head of Digital & Data Latin America at Kimberly Clark, joins us this week to speak about how she's driving eCommerce growth and culture change in this emerging region.
Tune in to learn about:
- Sharon's career journey across the US and LATAM
- Critical Success factors when driving Digital Transformation
- Latin America's different levels of digital maturity and the region as a testing ground
- Influencing Headquarters to bring resources to the region
Amazon expert Martin Heubel joins us to go over Amazon's changes in the 1P Model after they announced they were not going to be working with some FMCG distributors in Euorope recently.
Join us to learn about:
- Amazon's recent change breaking up with distributors in Europe
- What this means for FMCG Brands
- Changes in Amazon's internal vendor management structure
- What FMCG Brands can do to win in this channel in the future
Christian von Alten joins us from Microsoft, where he helps FMCG companies accelerate their digital journey through cloud solutions. He's an industry veteran who's previously worked at the likes of Nestlé, Mondelez and Google.
In this episode, in which we were lucky to be joined by Peter VS Bond (AKA PVSB), from our sister podcast The CPG Guys, as a co-host, we cover:
- Christian's career journey
- What does the Cloud mean for FMCG companies
- How can companies adapt to the constant growht of Data
- The link between data, the cloud and AI and its impact on the shopping experience
We are back with another episode of #TheSocialCorner, with Rafael Schwarz sharing his predictions for Pinterest. More #socialmediamarketing news, insights and updates every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group). #socialmedia #digitalmarketing
Our guest is Yacine Terki, Co-Founder and CEO at Data Impact by NielsenIQ, an omnichannel analytics platform specialized in location-based analytics, sales data and AI.
We invited Yacine to learn more about best practices for Brands and Retailers in the current environment, covering:
- Starting and growing DataImpact until its acquisition by NielsenIQ
- What changed in Retail during Covid
- Challenges Retailers and FMCG brands are facing right now
- What’s next in eCommerce
- Why having full visibility across online stores is a game-changer
Do you know what will happen to Twitter in 2023? We are back with another episode of #TheSocialCorner, with Rafael Schwarz sharing his predictions for Twitter and how those changes will impact social media marketing for #CPG brands. More #marketing news, insights and updates every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).
Our guest is Ivan Cuesta, a Consumer Goods veteran, enterpreneur and university teacher that’s worked at the likes of Danone and Hero and has deeply studied Activist Shareholders’ impact on companies.
Activist shareholders have become a home staple in Europe. A known player in the United States for decades, they’ve made a big impact in the old continent in the last few years, reaching a record high last year with 235 campaigns. In the consumer goods industry, they have created some memorable moments, such as 3G attacking Unilever or Nelson Peltz assaulting Procter & Gamble’s board.
In this conversation, you’ll learn about:
-
The main players
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When did they start going into FMCG
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The scenario in which they intervene
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Examples of governance: Unilever, Danone, Nestle
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What to expect in the coming years
We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz. After sharing his predictions for Facebook and Instagram, Rafael is lifting the curtain on some new tools that might come to TikTok in 2023 and how FMCG brands could leverage these in their #marketing plans.
Vijay Talwar, Dufry's new Chief Digital and Customer Officer, visits us again (revisit last year's episode here) to speak about how passion has driven and shaped his personal and professional life.
Topics Covered:
- The impact of going to boarding school aged 9
- Linking personal passions with work
- The difference between applying Purpose and Passion
- The importance of transitions in life
- Enjoying the destination but, also, the journey
We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz. Last week Rafael shared his predictions for the strategic direction and new tools at Facebook and will follow-up this week with insights about likely developments at Instagram in 2023. We are already looking forward to hearing about TikTok, Twitter and LinkedIn in the coming weeks.
Virginia (Vicky) Cervantes from Tropicana Brands is our guest this week. Originally from Mexico, she's worked internationally with the likes of Kellogg's, Avon and Pepsico, mainly in Marketing, and she's currently the General Manager for Growth Markets Western Europe.
Follow The FMCG Guys on Linkedin
Topics Covered
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Transitioning from Marketing to General Management
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Changing Industries (from foods to beauty and foods again)
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The importance of developing a network
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Putting People and Purpose at the center
Books Recommended
- What Got You Here Won't Get You There by Marshall Goldsmith
- The Leadership Pipeline by Ram Charan
We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz. In this video Rafael looks at some new tools & features that will likely be rolled-out by Facebook in 2023 and their implications for social media marketing. During the coming weeks Rafael will present his predictions for Instagram, tiktok, Twitter and LinkedIN - so stay tuned for more insights every Thursday.
Scott Boyle is the SVP of Analytics and Insights at Danone joins from Denver, CO in this episode to talk about creating a data-centric culture.
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Topics Covered in this episode:
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Scott's career path across blue-chip multinationals working in Europe and the US
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Creating a data-driven culture and mindset in big corporate
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Finding the right people that can connect data and business outcomes
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Selecting the right data and making it actionable
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Measuring other important topics such as Sustainability through data
We are back with another episode of #TheSocialCorner, with our host Rafael Schwarz evaluating the success of TikTok. Whatever your opinion of TikTok might be: You won't be able to avoid the #video sharing app in 2023. Hence Rafael explores why billions of users around the world love the app and how #FMCG brands should start leveraging the #marketing opportunities on the platform.
The FMCG Guys are joined by Henkel's SVP Beauty EMEA Antoine Collette on this episode.
In this conversation, you'll learn about Antoine's leadership journey across different countries and companies, from his first leadership experience through his current role heading up a multi-country region, and all the learnings in between, such as:
- Leading a team for the first time
- Balancing hands-on execution and strategy
- Managing up and down in an organization
- Giving your team opportunities to shine
- Setting a vision with purpose and clear action
- Managing different cultures when going abroad
- Leaning into curiosity doing COVID
We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz, evaluating how marketers should react in times of crisis. With wars, inflation, environmental and health crisis all hitting consumer confidence and spending patterns across Europe, companies need to adjust their #marketing priorities and strategies. Have a look at the 5 imperatives for marketing to turn 2023 from a year of crisis - to a year of competitive advantage.
Laura Benedettino, Group VP, Omnichannel Direct to Consumer at leading winter equipment and number 1 ski brand Rossignol joins us in this episode.
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In this episode, you'll learn about:
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Laura's career from Merchandising to her current P&L Commercial role
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Managing Retail and Digital simultaneously
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Co-Creating a digital experience with Marketing
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Leading and inspiring an organization in the current environment
We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz , who is looking at the latest developments at YouTube and TikTok and their battle for the most popular #content creators. Which platform do you favor and who do you think has the better #creators at the moment?
Alberto Kechler, Head of eCommerce Europe at Danish Dairy Leader Arla Foods, joins us about how he's driving eCommerce growth in a highly complex category.
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Topics covered:
- Alberto's career journey and current role at Arla
- How to drive markets from a Headquarter role
- The State of Omni Retail and different country accelarations in Europe
- DTC in FMCG
- Necessary conditions/capabilities to make DTC work in the future
We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz who is uncovering the biggest trends that will impact #InfluencerMarketing in 2023.
We welcome 2023 with Moritz Hoffmann, Senior Director Global Retail Media at German Q-Commerce company Gorillas (recently acquired by Getir).
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In this episode, you'll learn about:
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Moritz's career before Retail Media
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The evolution of Retail Media
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How the Brand / Retailer dynamic has changed
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Opportunities for FMCG Brands
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What makes Retail Media a Gorillas different
Rafael Schwarz from Territory Influence is back with this week's edition of #TheSocialCorner, reviewing some of the best Xmas Ads seen during these last weeks on YouTube.
Watch on Youtube
Rafael Schwarz from Territory Influence is back with this week's edition of #TheSocialCorner, sharing key observations and discussions from his visit to the Digital Marketing World Forum in Amsterdam.
We are very excited to launch The Social Corner, a new video segment looking at relevant social media marketing insights and trends. This video podcast will be hosted by Rafael Schwarz, Managing Director at TERRITORY Influence, the leading social media & influencer marketing agency for FMCG companies in Europe.
Watch on The FMCG Guys’ LinkedIn Page or on Youtube.
Karl Walsh is the former CEO of Bodybuilding.com and, previously, Chief Digital Officer at JCPenney and Pandora.
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In this episode, you'll learn about:
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Karl's background in Consulting and Entrepreneurship
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Pivoting into big corporate
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What attracted him into Digital
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Karl's Leadership Style
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Driving Digital Transformation
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Being a CEO with a Digital Background
Coinciding with the publication of Profitero's eCommerce Organizational Benchmark survey, we decided to invite Andrew Pearl, VP Industry Insights, on a LinkedIn Live to: - eCommerce is "democratizing". What does that mean?
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Understand if your company is ready to democratize
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As an FMCG player, make the most of the current Digital environment
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How to better work with Retail partners
The FMCG Guys are joined by Jonathan Hewlett, an executive with leadership experience at of Procter & Gamble, Diesel and Marc Jacobs and current CEO at w'air, a versatile, portable, handheld device that uses just cold tap water and a little detergent to spot clean, deep clean or simply refresh sneakers and sofas to clothing and carpets.
Get an Exlusive 50% discount on w'air with the code FMCGGUYS
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In this Episode, you'll learn about:
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Jonathan's career background across FMCG, Beauty, Retail and Fashion
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Pivoting into entrepreneurship
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Using discarded corporate innovations as a new business
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The w'air story
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Watch on Youtube
Dunnhumby Executives Siro Descrovi (Strategy & Insight Consultant) and Feroud Seeparsand (Senior Consumer Psychologist) join Efrain and Daniel to go over their latest Global Inflation and Consumer Pulse Reports.
Topics Covered
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Meaning of Inflation
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Current macro-economic environmnet
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Consumers' reaction
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Strategies adopted by Retailers
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How can FMCG brands adapt
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A look into the future
Links for both reports:
- Global Inflation report https://resources.dunnhumby.com/global-inflation-report/
-Consumer Pulse report https://resources.dunnhumby.com/consumer-pulse-oct-2022/
Matthew Dodge is the Managing Director International (EMEA + APAC + LATAM) at Brooks Running, one of the leading and fastest growing players in the performance running category.
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In this Episode, you'll learn about:
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Matthew's unique career story: from lawyer to General Manager
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A North American Leading in Europe
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The Brooks Story: how a 100+ year old company has recently become a category leader
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The Brooks Go-to-Market strategy
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Specialists' as brand ambassadors and putting the Runner at the Centre
Lluís Ferré is the Head of International Business at Boonrawd Brewery, a 90-year old Thai business which you may know from their flagship brand, Singha.
Follow The FMCG Guys on Linkedin.
In this Episode, you'll learn about:
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Moving across continents, functions and industries
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Why going international early is important
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Learning the local culture when leading
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Why rapport may be more important than hard facts
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Doing business and leading in Asia
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Adaptability in complex financial and cultural situations
Singles Day has rapidly become the number 1 shopping occasion globally. In this episode, we'll focus move the focus towards South East Asia with Julie Landau, an eCommerce veteran in the region, to see what opportunities European Brands can have during this shopping occasion. Some key topics covered:
- Singles Day Vs. Western Shopping Occasions (such as Black Friday
- The South East Asian Market, and differences within
- Key Success Factors for European Brands
- Planning Singles Day ahead of time
- Content Creation and Data Framework
You can also read an outline of iQuest Asia's approach to Singles Day here.
Follow us on Linkedin!
Singles Day has rapidly become the number 1 shopping occasion globally. In this episode, we'll focus move the focus towards South East Asia with Julie Landau, an eCommerce veteran in the region, to see what opportunities European Brands can have during this shopping occasion. Some key topics covered:
- Singles Day Vs. Western Shopping Occasions (such as Black Friday
- The South East Asian Market, and differences within
- Key Success Factors for European Brands
- Planning Singles Day ahead of time
- Content Creation and Data Framework
You can also read an outline of iQuest Asia's approach to Singles Day here.
Follow us on Linkedin!
In the second part of our discussion with Ahold Delhaize’s Director Oliver Baggaley, you’ll learn about the business model of direct-to-consumer; customer value proposition and balancing it with profitability. Main points:
- Q-Commerce: Ahold-Delhaize’s partnerships with the likes of Just Eat and Deliveroo
- Borrowing best practices across global markets
- FMCG: Direct to consumer or eRetailer?
- Profitability Drivers in eCommerce
- Making it easy for the consumer
If you missed it, you can listen to Part One HERE.
In the second part of our discussion with Ahold Delhaize’s Director Oliver Baggaley, you’ll learn about the business model of direct-to-consumer; customer value proposition and balancing it with profitability. Main points:
- Q-Commerce: Ahold-Delhaize’s partnerships with the likes of Just Eat and Deliveroo
- Borrowing best practices across global markets
- FMCG: Direct to consumer or eRetailer?
- Profitability Drivers in eCommerce
- Making it easy for the consumer
If you missed it, you can listen to Part One HERE.
Packaging is becoming an increasingly important element in the Consumer Goods industry. Apart from being key from an aesthetic, brand building point of view, today it can also be a game changer in sustainability and new routes-to-market like eCommerce.
Our guest, Jeannine Ferguson, heads up Marketing for Northern Europe at DS Smith, one of the world's main packaging companies. She joined the company after a long career in FMCG, in companies like Coca-Cola and J&J. In this conversation, you'll learn:
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Jeannine's career path in FMCG prior to moving into packaging
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Her purpose as a Marketing Director in Packaging
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The importance of Packaging from a brand building perspective
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Linking Packaging with Sustainability and the impact on shopper's buying decision
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The latest trends in Consumer Goods' Products packaging
Packaging is becoming an increasingly important element in the Consumer Goods industry. Apart from being key from an aesthetic, brand building point of view, today it can also be a game changer in sustainability and new routes-to-market like eCommerce.
Our guest, Jeannine Ferguson, heads up Marketing for Northern Europe at DS Smith, one of the world's main packaging companies. She joined the company after a long career in FMCG, in companies like Coca-Cola and J&J. In this conversation, you'll learn:
-
Jeannine's career path in FMCG prior to moving into packaging
-
Her purpose as a Marketing Director in Packaging
-
The importance of Packaging from a brand building perspective
-
Linking Packaging with Sustainability and the impact on shopper's buying decision
-
The latest trends in Consumer Goods' Products packaging
Oliver Baggaley joins us from Ahold Delhaize in a series of 2 episodes to understand current opportunities in eCommerce Retail.
In this first episode, we explore how Brands and Retailers can better partner to create joint value. Here are the main points of this first episode:
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The current state of FMCG brands working with Retailers
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Embracing Technology
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The Impact of Supply Chain Challenges
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How does Retail look at FMCG
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Commercial Objectives of the two players
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The role of Data and Insights
Peak season is just around the corner. With Prime Day, Singles Day, Black Friday and Christmas later on.
We invited Nabil Malouli, who heads up eCommerce at the one of the world’s largest logistics companies, DHL, to better understand how the best companies in FMCG and Retail are preparing for the an upcoming peak season with many topics on the table: inflation, post-covid, excess inventories… and more.
Here are some of the discussion points in this conversation:
- How best in class companies are preparing for covid
- Must-do’s ahead of peak season
- Learnings from the past
- The role of current disruptions
- Excess inventories
- Covid seasonality effect
Getting out of the comfort zone has been the common thread in Stephanie Boudjenah-Mazoyer's career. Having left her native France as a student, she then started an international career, mainly with adidas, where she climbed the ladder across different functions and countries. She credits her background in competitive sports as the cornerstone for her relentlessness.
Tune in to learn about:
-
Stephanie's career journey
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Her background in competitive sports
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Moving internationally, and doing so with a family
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Evolving as a Leader
When we think of traditional commercial marketing, we focus on placement in the traditional store. Either in the isle or displays in the cashier, a lot of the work of the teams in Category Management and Retail Marketing do is securing that space to develop the right messaging to stop, engage and convert shoppers to purchase their products. In an omni-channel world, the digital shelf presents similar challenges but some dynamics are different.
To better understand these dynamics on the digital shelf, we invited the VP of Insights at Profitero (recently acquired by the Publicis Group). In this discussion, you’ll learn about:
- Publicis’ recent acquisition of Profitero
- The 3 Key imperatives to succeed on the Digital Shelf
- How to focus time and resources and avoid time waste
- The role of Amazon
- What’s next in Retail Media and the Digital Shelf
The CPG Guys & The FMCG Guys (Daniel, Efrain, Sri & Peter) got together for a LinkedIn Live event where they discussed all of the latest trends in CPG/FMCG omnichannel retail, such as:
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Consumer Spending in a Volatile Environment
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Retail Media
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QR Code: has it come of age?
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The Metaverse
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War on Talent
And many more!
We are joined by C-Level Executives to take a deep dive into the challenges and opportunities present in today's global Supply Chain. Co-Hosted by Federico Marchesi (Brembo) and Daniel Torres (Dwyer Partners) with an expert panel:
- Lorenzo Giacomoni: former COO L'Occitane, with a vast Operations experience in FMCG and Retail in companies like Reckitt, Coty and Beiersdorf.
- Joachim Schueck: MD at JPS International Consulting, where he advises senior leaders on Supply Chain strategy, transformation and digitalization. Former Operations EVP at Swarovski, PUMA and Lacoste.
Brazil is a country with a population of over 200M that’s gone through a rollercoaster of emotions in both politics and economics. It’s also the 5th-largest country in the world.
We welcome Bruno Chinellato, who heads up online user journey experience and experience at Via, the largest electronics and furniture retailer in Brazil, to better understand what's the status of Digital Commerce in the country and how he sees it evolving.
In this conversation, you'll learn about:
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Bruno's career journey
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The current maturity status of eCommerce in Brazil
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Specificities of the Brazilian economy: demographics, territory, developmental differences, logistics
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Complexities of this environment when developing Digital
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Managing this complexity as a business leader
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Current areas of growth and opportunity
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What the situation may look like in the coming years.
The FMCG Guys are joined in this episode by Levi Strauss & Co.'s SVP Northern Europe Lucia Marcuzzo. In this episode, which was actually recorded in person at Shoptalk Europe we cover aspects of Retail, Career Building and Leadership, such as:
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Lucia's career in Retail
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Cross-functional moves
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The evolution of Retail
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Leadership with purpose
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Moving internationally
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Managing different types of people
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What a brand stands for, with the example of Levi's
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Building trust
When we think of artificial intelligence, we may link it to digital channels, but winning in physical retail is still the key to winning in the world of Consumer Goods.
In this episode with the Co-Founder and CEO of Iniflect, Anand Prabhu Subramanian we’ll talk about how Image Recognition and AI technology can empower sales leaders. With him, we explore how AI can help Consumer Goods Companies boost sales in-store.
In this conversation, we cover:
- Post-Pandemic Changes in Retail
- Levers that contribute to a successful sale at a store
- Challenges faced in boosting sales performance in every store
- How FMCG Brands addressing inefficiencies in the store today
- The role AI technology is playing in complementing retail operations and retail businesses
- How FMCG stores will evolve in the future and what FMCG leaders need to do differently
- Key retail intelligence metrics
- How Sales Leaders can use insights to activate them in proactive business decisions
Chat recorded at Shoptalk Europe with Marija Pasuljevic about the state of eCommerce in Serbia.
Chat recorded at Shoptalk Europe with Jorge Bueno from Shoppermotion about the future of in-store analytics.
Chat recorded at Shoptalk Europe with Sean Besser from SideChef on the future of online grocery content-to-commerce.
Chat recorded at Shoptalk Europe with Sean Besser from SideChef on the future of online grocery content-to-commerce.
Chat recorded at Shoptalk Europe with Iradj Boroumand from SC Johnson, going over the current state of FMCG eCommerce.
The way companies attract new customers is evolving quickly, and one of the ways that’s growing the most is Social Commerce.
To talk about this we are joined by Rafael Schwarz from Territory Influence, which he joined after a long career in FMCG. You may have heard about him because he’s a top voice on Linekdin, where his posts get many more likes than mine.
In this conversation you'll learn about
-
The origins of social commerce
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Asia as a pioneer
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Europe and North America's evolution afterwards
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The different social media platforms
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Best Practices in FMCG
-
The future of Social Commerce
The proliferation of data in the last years has created a sense of need of its usage in the FMCG Retail World and, at the same time, a big challenge. But, which data actually matters? Is too much data too much? How can we choose the data that will actually be useful to commercial organizations?
To better understand how FMCG and Retail executives can maximize the potential of data, we've invited Jo Campbell from e.fundamentals, a leading Digital Shelf Analytics Agency.
In this conversation you'll learn about:
-
Driving greater data fluency in organizations
-
Jo's career path
-
Making data relevant
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Empowering Sales / Key Accounts teams through data
- Increasing Trade Promotion ROI
-
Jo's approach on leadership: being loyal to one's self
-
The future of data in FMCG
The digital revolution, continued growth of eCommerce, proliferation of data is having a deep impact on how FMCG leaders approach sales strategy. To better understand how one of the leaders in our industry, Mondelez, is approaching this from a Category Management point of view, we invited their Global Head of Shopper – Insights and Analytics to understand what good looks like in this omnichannel grocery battle.
Topics covered:
- The evolution of shopper marketing category/management in the last years
- Adapting Category Management into eCommerce
- The advantage of digital native brands vs traditional FMCGs
- Working with and influencing retail buyers
- Driving a Global Center of Excellence
In today’s real-time economy, shoppers can quickly find what they want and buy it. There’s an urgent need for companies to serve content that is complete, consistent, and accurate, wherever the customer is—or risk losing the sale.
The way FMCG products' data is displayed online can make or break its success on that channel and also in the physical store. In order to better understand how brands can win in every shelf in the 21st century, we invited Karim Iskandar and Ben Rund from Syndigo to better understand what good looks like through:
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Analysing the current scenario for FMCG Brands and Retailers
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The current dynamics in Europe
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Product Data display in an omni-channel shopping experience
-
How active content can help your brand win
-
Syndigo's best practices
-
Cross FMCG-Retail data management
Managing a transition from being an individual contributor to a people Leader is one of the key turning points of in a career. The step into becoming a role-model to many, thus starting to also mentor rather than manage is an integral part to building C-level material talent. To better understand the keys to growing into a Leader and Mentor we invited Francesco Pastore, currently Chief Marketing and Sales Officer at Paper Leader Sofidel and with a track record of success at companies like Coca-Cola, Coty, Bain and Procter & Gamble.
In this conversation, we cover:
- Francesco’s first leadership experience
- Promoting talent
- Balancing high performers and high potentials
- Engaging Teams in a VUCA world
- Managing executives from different backgrounds
- Francesco’s Leadership philosophy
Linkedin Live session with eCommerce expert Stefan Wenzel.
Part 1: current Shifts in Omni-channel retail:
-
Away from brick & mortar and the decline of wholesale
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How online players are pushing their marketplaces rather than their wholesale business
-
The (forced) evolution of into Direct to Consumer.
Part 2: impact of these changes on companies and what type of talent you need for each of the mentioned channels:
-
Wholesale Sales
-
Direct to Consumer Management
-
Merchant
Watch live replay here.
Direct to Consumer is one of the fastest growing Retail channels. Finding the secret sauce to make it work, though, is not necessarily straightforward. We invited Kay Oswald, President International at SmileDirectClub, a DTC based company that’s disrupting Oral Care and Orthodontics globally, to understand his impressive global background and how he’s made the SDC model work in Europe, Asia and beyond based on a vertical model, growing the division from 0 to 400 headcounts in the process.
This is conversation where you will learn Kay Oswald’s playbook of scaling a Global Direct to Consumer Business through:
- Kay’s career story
- Leading an international business from the US
- Managing stakeholders to get resources
- Understanding and connecting with consumers in a market
- Local market factors like manufacturing and legislation
- Bridging cultural gaps
- Hiring strategy when expanding into new markets
- Why invest into an International division
While consumer data, Shopper Marketing and insights are big in Consumer Goods Companies, this data can remain away from the sales teams and it is based uniquely on previous years’ results. Veena Giridhar-Gopal is the CEO of salesBeat, a company that helps plan demand so you never run out of stock, based on socio-environmental factors. With a background in Consumer Goods, we invited her on the Podcast to better understand how salesBeat helps companies sell more and better through the thorough analysis of the different variables.
On this episode we cover:
- Why products run out of stock
- How Consumer Goods companies have historically reacted
- Sociological factors that affect consumer demand
- Predictive analytics as a solution to out of stocks
- How salesBeat partners with companies in Consumer Goods to avoid out of stocks
- The impact of Predictive Analytics on company structures
Links:
veena@salesbeat.co
salesBeat Website
Out of Stock Now Twitter
The FMCG Guys, Daniel and Efrain, are joined in this episode by Vijay Talwar, a proven business leader at Foot Locker, Nike, and Blue Nile, who was named the CEO of eCommerce player Wish shortly after recording this episode.
Vijay shared several learnings from his prestigious career, reflecting on how his personality has impacted his leadership style, what he learned in his years leading a non-profit foundation in India, and how finding your purpose can serve as a great catalyst to driving organizational and individual transformation.
- Sources of inspiration and motivation
- Being an extrovert in the corporate world
- Leaders that have inspired Vijay in his career
- Stepping out of corporate to work for a non-profit, and back into corporate
- Impact of COVID in leadership
- How engaging executive peers has changed in time
- Setting a vision and managing large teams through purpose
"Creating a recipe for disruption ... " our upcoming guest, Antoine Durieux, EVP of Retail & Network Strategy at Salsify, has an amazing background, having founded Alkemics in his 20s, creating a collaboration data & analytics platform for global brands and retailers to sell on the digital shelf.
Check out the latest FMCG Guys episode here, as Antoine shares his leadership story and covers an emerging disruptive trend in retail - quick commerce. This new digitally-native channel, which delivers groceries in incredibly short amounts of time, has scaled rapidly across Europe.
Some of the topics of this discussion include:
- Antoine’s journey from founding Alkemics to joining forces with Salsify
- The biggest opportunities in FMCG right now
- How q-commerce benefits consumers, brands and retailers
- Top FMCG categories and key occasions at play
- The 3 key imperatives for FMCG brands to win in q-commerce
- How Salsify helps its clients thrive in this new reality
The FMCG Guys are joined by Henkel's SVP Beauty EMEA Antoine Collette on this episode.
In this conversation, you'll learn about Antoine's leadership journey across different countries and companies, from his first leadership experience through his current role heading up a multi-country region, and all the learnings in between, such as:
- Leading a team for the first time
- Balancing hands-on execution and strategy
- Managing up and down in an organization
- Giving your team opportunities to shine
- Setting a vision with purpose and clear action
- Managing different cultures when going abroad
- Leaning into curiosity doing COVID
Thanks all for following the podcast in 2021! You'll find here a brief announcement of a big change coming to the Podcast in 2022.
One of the main challenges in the corporate world is connecting the top levels with the nitty gritty, day to day, operations and details, which ultimately can make the business win. John Bauer has led big teams at the highest levels of organizations like Target, Starbucks and TJX. In this discussion, I hope to understand how a Supply Chain C-Level leader can get involved in business execution, for example by leveraging technology.
Fiona McDonnell is a well known executive who has led teams and P&L in companies like NIKE, McCormick and Amazon. She recently temporarily stepped out of the corporate world to write “Two Mirrors and a Cheetah”, a book that aims to empower professionals by gaining self awareness and bringing their full self to the workplace.
Where to follow Fiona and find the book:
www.fionamcdonnell.com
https://www.amazon.co.uk/Two-Mirrors-Cheetah-Differently-Yourself/dp/1739926307
Two Mirrors And A Cheetah by Fiona McDonnell | Waterstones
Two Mirrors and a Cheetah: Think Differently, Own Your Career and Succeed by Being Yourself by Fiona McDonnell, Paperback | Barnes & Noble® (barnesandnoble.com)
Two Mirrors and a Cheetah eBook by Fiona McDonnell - 9781739926311 | Rakuten Kobo United Kingdom
Two Mirrors And A Cheetah : Fiona McDonnell : 9781739926304 (bookdepository.com)
Over 50% of consumers changed brands over Covid. That made a lot of brand marketers ask themselves: “What do I need to do to build and maintain brand loyalty from consumers?”. On this episode, host Daniel Torres is joined again by co-host Efrain Rosario to speak with Filiberto Amati, a Growth Consultant who works with some of the top consumer goods companies worldwide. In this episode you’ll learn more about how to position a brand for success today, with a special focus on purpose and brand architecture.
The office, the traditional place where we go to work, has been put in question in the last months. Will offices cease to exist? Will everyone work remote? Or, how can we build the right office for our employees? These questions are very relevant, especially now that offices are reopening.
Hannah Nardini is a Workplace Consultant who works with blue chip companies globally helping them design the workplace of the future. We had the pleasure to have her on board with us to better understand what the workplace of the future will look like.
The global Supply Chain issues that we are seeing are having an impact on the Consumer Goods and Retail, especially their bottom lines. We invited two experts to discuss the topic. One is Fabio Grazioli, VP at BSH, who we already had the opportunity to have on the podcast months back. The second is Federico Marchesi, from Brembo.
In this episode, we review the current state of the global Supply Chain and its current issues but also a look into the future.
Ecommerce, DTC and new routes to market were on an unstoppable growth path that only accelerated with COVID 19. But building this type of capability is not as easy as meets the eye. A solid business case, Influencing internally to find resources and, finally, executing and finding a fit with the “traditional” business model.
To understand this challenge better, we invited Matthew Dean, Senior Vice President eCommerce at Hugo Boss.
Also we have the pleasure to be joined by a co-host: Efrain Rosario, former Coca-Cola Executive and currently Partner at Grounded.World, an award-winning and certified B-corporation social impact, sustainability, and nonprofit brand activation agency.
"Many companies are busy these days in either updating their strategies or completely changing their plans and business model to cater to a new post COVID world. More digital, more sustainable and more eCommerce driven".
This post was shared on Linkedin by Rasmus Calmann-Hinke, who headed up Strategy globally for Arla Foods and also worked for top tier strategy consulting firms like EY and Booz & company.
That’s why we decided to have him as a guest to better understand what best in class strategic planning should look like today.
Supply Chain has been gaining influence in the last decade, and the recent eCommerce push is further pushing this momentum. We invited BSH's VP Supply Chain Fabio Grazioli to further understand this dynamic and how the S&OP process is a paradigm of this trend.
The first company you join will likely make a huge impact on the rest of your career. Starting in a company that sets you up for success on the technical side, but especially, in leadership abilities is key. One of the companies that’s generated amazing leaders in the last year is Target, a retailer that tends to be overlooked, probably eclipsed by its larger rivals. But it’s actually a company that’s done very well in the last years, especially in the pandemic period. Many of the leaders that have come out of this company are now sitting in the C-Suite of other American Retailers. One of the great people that started at Target is our guest: Matt Terry. Currently the Chief Logistics and People Officer at Verishop, a recently founded eCommerce player. With him, we explore how him and his peers at Target went to become the leaders they are today.
Linkedin can feel overwhelming sometimes, like a jungle full of content which can go from cringy to interesting and relevant. One of the people that stands out, in a positive way, is Sam Owens. While having a great Resume, with a great track record in Marketing in blue chip companies like Danone, he also regularly posts content that aims to…. help people in their careers. We reached to him and discovered he’s also authored a book: the 8 Career Skills you didn’t learn in College.
In this episode, we explore Sam's Leadership journey, how he ended up being a career coach and his hands-on tips.
When we think of an ideal company culture is one where we can bring our own full selves, be empathetic and enjoy working with others.
Ironically, that goes against the common idea that we have of leaders, who are meant to be firm, tough and untouchable.
How can we reach a commonality between these? To discuss this, we invited Carol Robert, who is currently heading up the UK and Ireland business for Suntory Food & Beverage.
As millennials and Gen Z gain influence in the workforce, the struggles of older generations to connect and understand a generation used to instant gratification become more exposed. In this episode, we speak with Chief Commercial Officer Sankalp Potbhare to reflect on his experience leading teams of these generations as well as his own leadership journey, starting with his own beginnings in India.
2020 has been a unique year, a tough one, with challenges for all of us. We wanted to share a story that's full of positives to wave goodbye to this year.
SVP Endre Szabo has been organizing and participating in bicycle-related group fundraisers for the last years. This summer, due to the challenges posed by the Pandemic, he decided to go solo and embark on an epic 1,700-km journey from Budapest to Amsterdam.
Here are the causes Endre has supported in his Fundraisers:
No More Walking
https://www.nomorewalking.ch/
Metadrasi
https://metadrasi.org/en/home/
Omoana House
https://www.omoana.org/asso/en/our-projects/child-care/omoana-house
Endre's page on Whydonate
https://www.whydonate.nl/fundraising/justcycling2020Solo/en/
According to the Harvard Business Review, Culture is the tacit social order of an organization: It shapes attitudes and behaviors in wide-ranging and durable ways. Cultural norms define what is encouraged, discouraged, accepted, or rejected within a group.
Our guest Volker Zöller, President of Consumer at Essity, is not only invested in company culture, but he also helped drive a significant cultural change in the last years.
Stepping into a leadership role has many challenging aspects: new company, new people, new culture... Elana Gold is an experienced brand-builder who has excelled in both Fortune 500, private equity and start up environments, including Abbott Nutrition, Novartis, PepsiCo, Yum Brands, Sabra, New Avon among others. We thought she would be the perfect guest to better understand which are the best steps to take when stepping into a leadership role.
2020 has changed the world in many ways. The workplace one of the areas of our lives that’s been majorly impacted, with corporate offices having to close because of lockdowns and employees working from home. In this podcast, we invited McCain Foods’ Mauro Pennella to understand how he led his organization during this historical period and how he kept his 300-people strong team engaged and focused.