Digital Marketing Masters Podcast: Recent Episodes
Yolanda Rose
The Digital Marketing Masters Podcast aims to teach business owners, sales and marketing professionals, online entrepreneurs how to grow their business online. I give you actionable tips, strategies and content each week that will grow your business online.
With many countries still on lock down, here are a few tips to Church Culture online using Facebook
Lead ads take the work out of connecting people with your business. Make it easy for people to sign up or show interest in your business. Once people click or tap a lead ad, they'll see a form that's pre-populated with their Facebook contact information, ready to submit and sign up. No more extra typing, and they never have to leave Facebook or Instagram. Here is part 2 of how to generate leads with Facebook.
Lead ads take the work out of connecting people with your business. Make it easy for people to sign up or show interest in your business.
Once people click or tap a lead ad, they'll see a form that's pre-populated with their Facebook contact information, ready to submit and sign up on Facebook or Instagram. In this episode we look at strategies to capture leads on Facebook.
Take your live stream to the next level and earn money with Facebook Stars – a virtual good that lets fans show creators love and creators show love back during live videos.
Another way to monetize your content on Facebook, today we take an inside look.
Are you looking to outsource your social media and digital adverting, we can help email yolanda@yolandaroserose.com
Earning with Instream Video Ads is one of the many ways creators can monetize their content on Facebook. Today we take a deep dive into Earning with Instream Video Ads.
If you are creating amazing content...why not monetize it on Facebook. In this epsiode we look are the various monetization opportunities on Facebook
Understanding the video consumption of our audience is key for any business, brand, or content creator. In this episode of DDM, we look at video marketing trends for 2020
How understanding your Facebook Audience is essential when creating content to grow your business/brand. In this episode, of the Digital Marketing Masters Podcast, we look at the various types of audiences and how they interact with our content.
We’re excited to introduce Instagram Reels: a new way for anyone to create and discover short, entertaining videos on Instagram. With almost like-to-like TikTok features, Reels is set to challenge the TikTok audience for those who are concerned about security.
Building sustainable business relationships are essential for the modern business, in this episode we chat to John Vuong of Local SEO Search on, How to Build Meaningful Business Relationships ?
Starting up a Side Hustle can be an overwhelming experience. In this episode, we chat with Trinidad based business consultant Adanna Austin, who outlines the process from a side hustle idea to implementation.
I believe in working smarter and not harder, in this episode we look at ways to increase our smartness.
Facebook Live numbers have really been dwindling of late, is it still worth the time of marketers and business owners? We find out in this episode.
Limor Barenholts has been in SEO for over 16 years, the last 6 of them at the top agency in Israel, leading a team of 8 SEO specialists making major revenue for their clients.
In this Episode, Limor shares some background on the technical requirements needed to improve websites crawlability on Google.
Our guest on this episode of the Digital Marketing Masters Podcast is Irina Serdukovskaya, who spoke to us about How to Build High-Quality Backlinks? Irina is a PR and SEO Consultant with 8+ of experience and founder of Kudres Academy. She helps SMEs and start-ups increasing organic traffic and brand awareness. (https://irinakudres.com/)
Brand New Feature on DMM, TikTok Tuesday.....Is TikTok the platform your business should be embracing? Here are a few pointers.
Accelerate your organic reach with Pinterest. Julia Renee shows us Easy Pinterest Strategies for Small Businesses.
Email: julia@juliareneeconsulting.com
Website: https://juliareneeconsulting.com/
Pinterest freebie (forgot to mention this!): https://juliareneeconsulting.com/pinterest-freebie
Instagram: https://www.instagram.com/juliareneeconsulting/
Pinterest: https://www.pinterest.com/juliareneeconsulting/
Tailwind: https://www.tailwindapp.com/i/juliareneeconsulting
In this episode, I chat with the copywriter and SEO wizard Joice Carrera. Joice provides us with tips and strategies for creating content that converts.
You can reach Joice at:
Website: joicecarrera.com
Email: hello@joicecarrera.com
Facebook group: Be #1 On Google: Ranking Your Blog/Website Through SEO-Friendly Content
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You know how you use fishing hooks when you go fishing...it's the same in marketing...well almost. Here is the code to unlock effective marketing hooks in your videos.
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Part 2 of Sales Funnel 101
Sign up for Referral app Viral Loops on AppSumo http://fbuy.me/v/yrh17_1
Everything you do online should be a strategic part of your sales funnel. On part 1 of Sales Funnels 101, we look at the Awareness Stage of the sales funnel
With the Facebook algorithm changing all the time, your Facebook playbook needs regular updating. In this episode, I cover a current client case study.
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The best virtual night quiz night: online quiz events to keep your customers engaged during lockdown - and how to host your own?
Facebook Live videos also get six times more interactions than regular Facebook videos. It is an easy, painless and affordable way to connect with your audience and keep them engaged.
Facebook Live videos also get six times more interactions than regular Facebook videos. It is an easy, painless and affordable way to connect with your audience and keep them engaged.
What kind of content do you put out on social media knowing that people are in a panic, they're fearful during this period? You can't go dead, you can't go cold. As you know how the algorithm works, you got to your keep your audience engaged. In this episode, I provide 3 content creation strategies to keep your audience engaged during the Corona Virus lock down.
Covid-19 has been a wrecking ball for entrepreneurs. In this episode of the Digital Marketing Masters Podcast, I provide tips and strategies to increase sales during this crisis.
The reality is, as business owners and marketers we have never been prepared for a complete shut that we are experiencing during the Corona Virus pandemic. As business slows down, we need to ensure that our brand continues to remain strong during this crisis.
Original Source:
https://rubymediagroup.com/coronavirus-impact-social-media-pr-brand-marketing-advertising-agenices/
There’s no longer any question about whether your church should be on social media or not. Engaging in Digital Media isn’t enough. You need to prioritize using it well. If you want to take advantage of all the opportunities digital media provides, you might need to elevate its importance.
Far too often brands spend days devising a Facebook marketing strategy only to see their post go live and ultimately show very little traffic or engagement.
You immediately think what went wrong or what if no one really likes our brand? Don’t go down that dark rabbit hole because Facebook organic reach is still a struggle for even some of the biggest brands. Here are a few tips to increase your organic reach.
When people talk about social media marketing, they often think of popular traditional networks, such as Facebook and Twitter. But messaging apps are slowly catching up....here is Whatsapp Marketing 101
Major changes are coming to Facebook Messenger with regards to Chatsbot....in this episode, I break it all down.
If you ask the average marketer about their video marketing strategy right now, you’re probably going to get much. While most marketers know that video is important – and might even be posting videos regularly but without a strategy
A sales funnel to turn prospects into paying customers. A sales funnel is a predefined workflow of desired steps of how to find your ideal audience, how to get in contact with them, how to qualify them and how to turn them into paying customers. In this episode, I give you my Linkedin lead generation funnel.
Many businesses find the best ways to target customers is via various social media and video sharing apps and websites. Marketers often spread their marketing dollars across a range of channels – the days of shoving all of your budgets into television advertising are long gone. Therefore, if you target the same kinds of people who love TikTok, it makes sense that you devote a portion of your marketing budget to the video platform.
With any luck, you were able to take some time off around the holidays to relax and recharge for the New Year. With time to reflect and decompress, you should be entering your next year of business with a fresh set of eyes and new found energy. Make the most out of this feeling by channeling your energy into annual business planning and give your business the direction and momentum it needs to have its best year yet.
TikTok has become the most downloaded app in 2019 grabbing the attention of marketers everywhere. In this episode we unpack, what we can expect from TikTok in 2020?
Let’s face it: there are a lot of churches and ministries vying for people’s attention out there. If your church is involved — but not invested — in growing a digital presence and digital media skills, you might be wasting your time and investment. On this episode, I give you 5 things that the church can do immediately to up their digital media game.
Whether you’re a brand, business or influencer, here are the best Instagram trends and predictions you’ll want to know for 2020
With over 1.5 billion users, WhatsApp has become one of the largest and most powerful messaging platforms in the world. Businesses are using WhatsApp to connect to their customers and offer better, more personalized experiences.
The Messenger updates are coming on January 15, 2020. With that just around the corner, I want to make sure you, your bot, and your marketing strategy are ready to transition into this major change
If you have not planned any marketing campaigns for Black Friday, here are some last-minute strategies to bring in the customers.
Often referred to as the world’s “second largest search engine,” YouTube can help your content be found quickly and engaged with thoroughly - if you know a few tricks. Here are a few effective ways you can grow your YouTube channel.
Customers expect different interactions with you depending on where they are in the buying cycle. By understanding where is a customer is in the buying cycle helps your marketing be more effective, thereby increasing sales
People are sleeping on TikTok!!
A lot of people dismiss it as an app for kids singing and dancing .. but we all know what starts with the kids eventually ages up. Gary Vee tells us why we should pay attention to this social platform that most people are ignoring (even though it's still early)
83% of marketers believe that video is becoming increasingly important, which signals the start of more brands using them as part of their digital marketing strategies. In this episode, I give you 5 Video Marketing Trends of 2019 Worth Considering for 2020.
There’s also a large number of influencers on Instagram with a massive amount of followers. And with the right plan, you can become an influential brand, too.
I am a big believer in personal branding.
Your personal brand is your reputation. And your reputation is the foundation of your business.
Personal branding is a long term journey, in this episode, I discuss 5 strategies that you can you use to grow your personal with digital media
Websites work. No matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages - whether your business is small, large or in-between, well-established or brand-new. On this episode, I chat to Sami Bedell-Mulhern on 3 essential things you website needs in order to move your website visitor to action.
Nathan challenges the old-school business rules most entrepreneurs take for gospel and teaches--with pictures as proof--how he used a totally different set of rules to build a fortune. Refreshing to see an author who is actually doing what he writes, and then sharing his real tactics. No BS "theory," this book is for people who take action. You don't need to be Ivy League educated, have money, be creative, or even have an idea to get rich. You just need to be willing to break the rules. Nathan Latka breaks it down in his book How to be a Capitalist without any Capital?
Click here to buy the the paperback https://amzn.to/30hgVpO
Click this link to get the book for free with your Audible free trial https://amzn.to/31L9y6A
In this episode I speak about Messenger that is making updates to their platform to help businesses deliver relevant, personalized and timely messages to people. Messenger is making these changes to improve the user experience for everyday people (protect against spam and abuse) and drive more effective business outcomes.
Gull Khan is a Money Mindset Expert, She helps entrepreneurs to break free from their limiting beliefs, reverse their money shame and blast through their money blocks so that they can live a life of unlimited abundance. She has helped hundreds of men and women to heal their money stories and to manifest upto $730,000 within 8 weeks. In this episode, Gul's show us, 3 steps to cash flow mastery
Instagram Story Ads provide you with a unique and new way to engage with your customers and your target market. With over 500 million daily active users worldwide, your brand should definitely take advantage of Stories ads to improve your branding and raise sales. In this episode, I take you through the in's and out's of Instagram Story Ads.
Stories creation and consumption is up 842% since they launched in early 2016, and Facebook expects sharing via Stories to surpass sharing through feeds in 2019.
In Facebook’s Q1 2018 earnings report, Zuckerberg said, “Stories is a big part of the future of video sharing, which is why we’re all in on it across our family.”
So like it or not, Stories are the future of social media. In this episode, I show you how you can leverage the power of stories
Conversations in Chatbots lead to sales. In this episode I provide a casestudy of how are generated $1200 in sales in just a few hours, and 6+ leads with a potential $5000 in sales.
Part 3 in our 4 part series on Chat Bot. In thia episode I provide 3 Hyper Growth strategies to build your list on Chat Bots.
Click the link to sign up for my free master class on how to generate leads and sales with Chatbots
https://www.yolandarose.com/events/
Big and small companies are using chatbots to their benefit. In this episode, I provide successful examples of chatbot strategies that are big in 2019
https://www.yolandarose.com/chat-bot-strategies-that-work/
Sign up for the free Chatbot Webinar
https://global.webinarninja.com/live-webinars/131364/register
This has been our most popular episode, it is still relevant so here is a repost. As a marketing channel chat bots in Messenger Marketing boast better engagement than any other channel out there, including email, direct mail, social media. Chat bots create an active user experience, unlike apps and websites. And thus can be used for an interactive marketing campaign. Chat bots on Facebook Messenger is an example of how companies can reach out to more people effectively and at a lower cost.
Words are powerful tools that enable us to connect with audiences and spur them to take action. For digital marketers, the importance of using the “right” words cannot be overstated. Which word or phrase will click with your followers and nudge them to buy or take the action you need them to take.
In this episode of DMM, I give you 7 Magic Phrases that will move yout audience to action.
Download the 7 Magic Phrases Cheat Sheet at www.yolandarose.com/dmm31
Pinterest is often ignored by small business owners. Here are the facts about Pinterest Users:
68.2 percent are women
Half have children
27 percent are between the ages of 25 and 34
70 percent of brand engagement is generated by users rather than brands
Food, home, arts and crafts, style and fashion and products are the top categories on the platform
Download your Pinterest 101 Guide at www.yolandarose.com/dmm30
This is the first edition of the Ask Yolanda segment on The Digital Marketing Masters Podcast. In this episode, I respond questions from Sungeetha who runs a beauty parlor in Mauritius and Eve who is a network marketer Botswana.
Go to www.yolandarose.com/askyolanda to apply for a complimentary digital marketing consultation
Most people see the Kardashians as being “famous for being famous,” rather than entrepreneurs with an influence. Love them or hate them, the Kardashians are the reigning queens of marketing. In this episode, I discuss 5 Influencer Marketing Lessons Every Entrepreneur needs to learn from the Kardashians.
Go to www.yolandarose.com/askyolanda , to apply for a complimentary coaching session to grow your business online
For some reason, not very many marketers are taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today.
* Facebook Messenger messages have an open rate of 50-80%
- Facebook Messenger messages have a click-through rate of 20%, especially when using chat blasting
- Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads
- Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns (when using Facebook Send-to-Messenger Ads)
Join my Facebook group for free training https://www.facebook.com/groups/172588947001102/
How to apply for Subscription Messaging Permission on Messenger
https://youtu.be/l_QWtzdYwX4
It’s not about choosing between on and off-page SEO, that would be like having to choose between a foundation or a roof for your house. On-page and off-page SEO work together to improve your search engine rankings in complementary fashion; however, SEOs generally advise getting your on-page SEO ducks in a row before focusing too much on off-page SEO. In this episode, I break down the sub-elements of on-page and off page SEO, so that you can the SEO basics correct and rank your site higher on Google.
This episode is sponsored by RankPay, Rankpay is a performance-based SEO agency, with rank pay you can grow your traffic, earn more qualified leads. If you don’t rank, then you don’t pay.
Claim your 30-day free trial with RankPay, click here http://iqi.su/Y1Wh4
In the old days, sales prospecting consisted of cold calling, dropins, daily meetings and networking over lunch: Basically putting yourself in front of a lead at every opportunity.
Those days are over. In the digital world of today, where roughly two-thirds of the B2B buyers make their decision via online content, the rules of sales prospecting have changed.
This week I provide you with 3 strategies us you can use to increase engagement on Linkedin
How to use Linkedin Sales Navigator for Prospecting? https://youtu.be/ZOfv_OsBItQ
This show is sponsored by Fresh Books, click the link for a 14 day free trial https://bit.ly/2WxjwKe
In the old days, sales prospecting consisted of cold calling, dropins, daily meetings and networking over lunch: Basically putting yourself in front of a lead at every opportunity.
Those days are over. In the digital world of today, where roughly two-thirds of the B2B buyers make their decision via online content, the rules of sales prospecting have changed.
This week I provide you with 3 strategies us you can use to increase engagement on Linkedin
How to use Linkedin Sales Navigator for Prospecting? https://youtu.be/ZOfv_OsBItQ
This show is sponsored by Fresh Books, click the link for a 14 day free trial https://bit.ly/2WxjwKe
Instagram engagement is 4.21%. That’s 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.
Instagram is definitely a platform where businesses and marketers should be spending their time. In this episode, I discuss 3 strategies to increase your engagement on Instagram
“I have known no wise people who didn’t read all the time — none, zero.” — Charlie Munger, Vice Chairman of Berkshire Hathaway
I have been reading business and leadership books since I was in high school, no doubt that has impacted the way I think and see the world. Books are a way for the smartest people in the world to share their secrets, demonstrating their logic, and explain how the world works. Here are my 5 picks that every entrepreneur should read at least once.
Click here to claim a 30-day free trial from Audible, plus 2 free audio books https://amzn.to/2EBkLgK
Facebook Messenger has been a secret tool in a Digital Marketers arsenal for about 3 years. Facebook recently announced coming updates will force marketers to relook their strategy.
Watch the tutorial on how to apply for Facebook Messenger Subscription Permission https://youtu.be/l_QWtzdYwX4
What are your customers finding when they search for your business online?
If they need to know your phone number, how quickly can they access it?
If they want to know if you have parking available, how will they find out?
You need to make sure this information is available to consumers before they even reach your website.
Google has made it possible for business owners to leverage the power of Google Search, Google Maps and Social Media, all in one tool, Google My Business. This week, I discuss how to get started with Google My Business
Get your free set-up guide at www.yolandarose.com/dmm21
The F8 annual conference was full of new changes and rollouts that affect Facebook mobile & desktop, Instagram, Messenger in 2019! This week we discuss the upcoming changes:
- Messenger gets a makeover
- Instagram tests no likes on posts and debuts new Stories Create Camera
- Instagram offers one-step shopping
- Privacy and messaging is Facebook's main focus
- Facebook app and desktop has a whole new look
In an era of declining organic reach, how can you still reach your full potential on Facebook? This week, I show you how I get 80%+ organic reach on my Facebook Posts
What do Cher, Warren Buffet, and Richard Branson, all have in common? While you might have guessed that they’re professionals at the top of their game, it’s not the only similarity. The truth is that they all have an even bigger commonality among them.
Having a larger Instagram following can mean more sales for your business, more views on your blog, and a stronger community for your brand. But how in the world do some people have thousands of Instagram followers?
Whether you’re growing your own personal account or working on behalf of a company this episode is a must, as I unpack Gary Vee's $1.80 Instagram Growth Strategy that could help you grow a bigger, more relevant audience on Instagram. Gary Vee calls this the "most practical pieces of content I have ever produced".
Are you lost and have no ideas on how to generate leads or sales on Facebook? By engaging 4 simple steps that I discuss in this episode, you can get your first lead or sale in a few hours.
Want to win at Video Marketing? Well, it starts with understanding the various ways that you can deliver and repurpose video content on social media.
Within social media channels there are various ways to deliver video, in this episode I discuss the various video platforms with Instagram, Youtube, Twitter and SnapChat.
Want to win at Video Marketing? Well, it starts with understanding the various ways in which you can deliver video on social media. Within Social Media Channels there are various ways to deliver video, today I discuss the various Video Platforms within Facebook.
Video has absolutely dominating social media.
No doubt that brands need a video marketing strategy. Video has become essential on every platform and channel. It’s no longer just one piece of your overall marketing plan, it's a foundational element.
This is part 1 of a 3 part series on video marketing, I will discuss 5 types of video that beginners can use to get started with video marketing.
When things start looking a little meagre in the list-building world, it's probably time to start shaking things up a little…with new email list building ideas.
When things start looking a little meagre in the list-building world, it's probably time to start shaking things up a little…with new email list building ideas.
Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing. Why is that? With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies? In this episode, we take a look at getting started with this technology.
In this episode, I show you 3 sure-fire strategies to get more customers into your restaurant. These 3 strategies, implemented well will bring in immediate results.
If you’re stuck in a slump with no new patients coming in, or you have a low retention rate, it’s time to change things up. Find out how to get more patients into your private practice and retain them as well. It’s not as difficult or expensive as you think. What ever type of medical private practice you run, the strategies in this episode are sure you increase the number of patients through your door.
Messenger Marketing is simply the act of marketing to your customers using a messaging app. Chat bots create an active user experience, unlike apps and websites. And thus can be used for an interactive marketing campaign. Chatbots can help a small business reach out to more audience without extra cost. Chat bots on Facebook Messenger is an example of how companies can reach out to more people effectively and at a lower cost. In this episode, I conduct a case study of an international recruiter.
Are the distractions of social media, colleagues, personal issues causing you to be less effective at work? What if you could accomplish more each day?
Today I discuss a proven technique to help to immediately improve your productivity.
Imagine automatically qualifying a lead, then having a direct line to a qualified prospect to converse with hot buyers automatically, and then scaling the process to hundreds and thousands of leads automatically This is what is possible with the chat bots. In this episode, I will show you 5 ways that commission based Reps can use chatbot features to increase commissions
As a marketing channel chat bots in Messenger Marketing boast better engagement than any other channel out there, including email, direct mail, social media. Messenger Marketing is simply the act of marketing to your customers using a messaging app. Chat bots create an active user experience, unlike apps and websites. And thus can be used for an interactive marketing campaign. Chatbots can help a small business reach out to more audience without extra cost. Chat bots on Facebook Messenger is an example of how companies can reach out to more people effectively and at a lower cost.
Business planning for 2019 should be the first step in a clear progression taking you from where you are to where you want to be, i.e to grow your business. Your strategic plan should align you, your focus and activity to reach your dream. Will your 2019 plans, strategies, tactics and actions really move you forward? In this episode, I will guide you through the planning process and give you all the tools you need to plan for growth in your business in 2019.