Getting Real About Risk: Recent Episodes
Attavita Risk: Risk Assessment
Scott: Investment Risk: Moving from Success to Significance
October 15, 2019 | Real People
Scott, Christian Pastor Value based investing is an important trend in finance. Advisors can distinguish themselves by providing investment solutions that incorporate clients’ values. Scott, a Christian pastor, talks about moving from success to significance for all age groups. ‘Finding your passion’ is a frequent career advice, especially for young people. This can involve taking more risky options. Even if the chances of success are small, at the very least you avoid the regret of not having tried, and then spending the rest of your life wondering if it might have worked out. Whatever choices we make, we have an element of trust or faith that things will go according to plan, even though we know things don’t always work out. Young people can afford to take some career risk, because they have time to ‘start over’ if their first hopes and dreams don’t work out. The real meaning of following one’s passion means you are willing to suffer for something. For career choices, this can involve finding work that is especially satisfying, even if the financial rewards are less. For investment choices, this can also involve a lower return, but have a greater positive impact for the world. Some difficult choices may need to be made between optimising returns compared to overall significance. Making a choice for significance can bring unintended or unexpected outcomes, including positive ones. Problems encountered will have solutions, as described in the following quote: “Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one's favour all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamt would have come his way. I have learned a deep respect for one of Goethe's couplets: Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it!” ― William Hutchison Murray Understanding your client’s views on risk is essential to provide great client service. Attavita Risk determines each investor’s risk preference, risk capacity and risk/return needs in an easy and intuitive way. Investment preferences, based on investor values, are also identified. As circumstances change, Attavita Risk recalibrates the appropriate investment portfolio risk levels. Attavita Risk enhances client service, in both the short and long term.
Share the podcast:
Back to Podcasts
Linda: Top Marketing Tips for Financial Advisors
October 15, 2019 | Real Experts
Linda, Marketing Expert Marketing is a critical success factor for independent financial advisors. As well as attracting new clients, financial advisors need to present their recommendations well. Marketing expert Linda provides three crucial marketing tips. Critical marketing success factors for independent financial advisors include:
Define your target audience and get to know them. Who are they? What drives them? What are their goals? What do they fear or worry about? What they like to do? Where they like to live or holiday? Craft your positioning and message to address them ‘personally.’ What makes your offer unique and resonates with them. Ideally, strike an emotional cord with your target audience by addressing what they want, fear, and care about. Keep it simple, and don’t be afraid to repeat your message. The conventional wisdom is that people need to hear a message 7 times before remembering or wanting to take action.
Women often undersell themselves, feeling uncomfortable about self-promotion. However, basic marketing fundamentals still apply. First, get to know your target client or company. Second, understand what you bring that will help them. Third, know how you will improve their situation. Finally, remember to summarise all these points at the end of the discussion. Understanding your client’s views on risk is essential to provide great client service. Attavita Risk determines each investor’s risk preference, risk capacity and risk/return needs in an easy and intuitive way. Investment preferences, based on investor values, are also identified. As circumstances change, Attavita Risk recalibrates the appropriate investment portfolio risk levels. Attavita Risk enhances client service, in both the short and long term.
Share the podcast:
Back to Podcasts
Andy: How to Take Risks Wisely
October 15, 2019 | Real People
Andy, Christian Pastor To really help your clients, you need to fully understand your clients, including their fears about taking risks. Finance has specific formulas for risk, but risk can be considered from a broad range of perspectives. I am speaking with Andy, a Christian pastor, with interesting insight into the challenges of dealing with risk. Risk taking can be difficult for many people, because their personal identity is tied to each decision’s outcome. If everything does not go well, they blame themselves. However, every decision we make involves some uncertainty or risk. Being secure in one’s self identity, independent of the outcome of every decision, makes taking risk easier. Appropriate risk levels change during one’s lifetime. Depending on family and other circumstances, there are seasons for taking reasonable risks and times for taking only conservative risks. In any case, investments should be aligned with your values. Taking investment risk can be especially challenging for non-financial professionals who have less access to the information required to make good investment decisions. Finding good investment counsel then becomes essential. As financial advisors wanting to provide great client service, understanding how your clients view risk is essential. Attavita Risk determines appropriate individual investment risk levels, based on each investor’s risk preference, risk capacity and risk/return needs in an easy and intuitive way. Investor preferences, based on their values, are also determined. As client’s circumstances change, Attavita Risk can recalibrate the appropriate investment risk levels. Attavita Risk enhances client service, in both the short and long term.
Share the podcast:
Back to Podcasts