Online Marketing Basics for Busy Website Owners: Recent Episodes
Vicki Jakes
Welcome to Online Marketing Basics for Busy Website Owners!
What you'll get by subscribing to this podcast is access to free tips and tricks to get your websites seen more online by your ideal customers.
Hosted by me...Vicki Jakes, an online marketing and website conversion consultant with an aim to provide you with the answers to your questions about your websites, how they work, what content to post on them, how to get them seen more by your ideal customers using SEO, email and ads plus how to understand your data.
I'll be interviewing special guests who are experts in their non-website world to help inspire you with their business, mindset, and specialist knowledge.
You'll also hear from "real life" small business owners like you talking about life from the coal-face as they look to use their websites as THE tool for making them more money.
I can't wait to demystify your website for you and inspire you with more ways to drive more customers to your business online!
We're back after a short Christmas break to continue the 'Behind the Business' series on Online Marketing Basics for Busy Website Owners. In this episode, you'll hear from Nikki Jones from online book subscription business 'The Bookish Mindset' to talk all about what led this project management professional to launch an online subscription business during the recent pandemic. We also delve into the day-to-day challenges of running a subscription business and I get the lowdown on what drives someone to want to start a business about their passion. I also geeked out heavily with Nikki about books too which I hope you enjoy listening to as much as I did! if you're not a reader then maybe you feel like giving it a go after tuning in. I dare you! - Follow Nikki on Instagram here: http://www.instagram.com/TheBookishMindset (instagram.com/thebookishmindset) Check out the Bookish Mindset website here: http://www.thebookishmindset.com/ (www.thebookishmindset.com) Plus check out her book recommendations: https://www.thebookishmindset.com/pastboxes (Love in Colour) and https://www.npr.org/2020/02/26/808943234/hood-feminism-is-a-call-for-solidarity-in-a-less-than-inclusive-movement?t=1641223506240 (Hood Feminism)
Back in 2020 Caroline Churchman worked at a care home and had dreams of taking her fitness business full-time. By the end of the year, she had done exactly that and I was privileged to see this transition in her life as she had used the Supercharge Your Website Membership to build her website and launch online. A year later I asked caroline to come onto the podcast and share with us how she did it and the challenges and rewards she has experienced since. You'll hear the common story from this series about following your passion, how it's never too late no matter where you think you are in your life and the lessons she has learned about running a service-based business. Find Caroline online here: https://www.healthandfitnesshive.co.uk
If we've learned anything from the past two years, it's that it's possible to move a business that required you to help people in-person fully online. We have had the tools for a few years but the intent had never been there...until there was no other choice. This is where this week's guest Emma Last, from Progressive Minds found herself at the start of 2020 as her coaching and training business was grounded as we all locked down. In this episode of Online Marketing Basics for Busy Website Owners she shared how she moved the business online to begin The Human Reboot Movement and the challenges she overcame to do that. We also chat about Emma's background in corporate training and what led to her becoming self employed in the first place. You'll hear all about Emma's passion for helping women leaders find peace after burnout and what moving online with her coaching and courses has meant to her and the women that she helps. If you have an in-person business and still can't figure out how to make it work online, you'll enjoy hearing about Emma's journey. Find Emma online here: https://progressive-minds.co.uk/ (Welcome to Progressive Minds - Helping you find the balance between health, wellbeing and performance - Progressive Minds)
Welcome to this episode of the podcast, which is part of a series we're running at the moment called 'Inside the Business, where I talk with business owners about their day to day challenges running a business in the online space. Collette Stevenson from postgrid.com joins me for a second interview and you may remember her from a previous episode of the podcast where we chatted all about what makes a great website design.
Since then she has managed to launch a business called Postagrid that she had no plans to do when we last spoke so you'll hear all about the whirlwind year she has had getting it up and running.
When we chatted, she was just about to launch, so you'll hear all about what it's taken for Colette to get to that point plus a bit about her history as a reluctant entrepreneur!
As usual, make sure you subscribe and leave a review if you really liked the episode!
On this week's episode of 'Online Marketing Basics for Busy Website Owners' podcast, I'm continuing the series 'Inside the Business' by chatting to Joppe Coelingh Bennink. He's managed to quit a corporate career and build up several product businesses all while becoming an expert on the platform that he built them on (Amazon).
Now an owner of his own Amazon marketing consultancy business, he's here to chat with us all about his own business growth. I also manage to get some really great hints and tips about growing a business on Amazon too for you eCommerce business owners out there.
You’ll hear about what it takes to find products that people want to buy and the challenges in using third-party platforms like Amazon to sell your stuff.
I hope you enjoy the episode – we’d be delighted to hear what you think in the comment below!
If you enjoyed the episode please don’t forget to subscribe and leave a review!
Online Marketing Basics for Busy Website Owners is back with a new series called "Behind the Business" where I chat with new and familiar faces in my community about what it's taken for them to grow their business online. In this first episode of this 10-part series, I chat again with Sarah Latham, owner of Friends and Canine Dog Treats.
I first interviewed her when I launched this podcast back in late 2020 and she had just ditched her job to take the business full time.
It felt right to start this series with Sarah and check to see how her year has been. She has had so much success but also new lessons to learn and she lets us into what growing her business beyond the shaky start-up stage has been like.
You'll hear about the Challenges with running product business during the pandemic and Brexit, the decisions about how big to scale and we also chat about the day to day stuff too.
I hope you enjoy the episode - we'd be delighted to hear what you think in the comment below!
Back in 2018, I knew I wanted to help teach small businesses and not build websites for a living, and I happened on a course that showed me how to create a course. During that process met my friend Cat Archer Underwood, known back then as The Brandologist. Cat was aiming to try and do the same mass reach of her branding services to small businesses and as I was with website owners and although have gone down slightly different paths, our big goals have remained the same of wanting to help educate. However, over the past few years, we have both "pivoted" in our businesses. In business-speak "pivot" often means to change the direction of a business when you realize what you're doing isn't meeting the needs of the market. I stopped trying to push a marketing course I had my heart set on selling and Cat did the same as a branding consultant and become a course creator instead. In this episode, we talk about what pivoting means to us and when it might be best to persevere rather than pivot in a business. If you are wondering whether to continue down a particular path trying to reach a certain audience or pushing a certain product or service in your own business right now, this might be the conversation you need to hear! You can follow Cat here on Instagram where she's most active: https://www.instagram.com/thebrandologist.co/ See Cat's newest offer, Expand Your Brand: https://www.thebrandologist.co/expand-your-brand
On this week's episode I'm talking to Dr Hannah Gibson, former biologist turned website copywriting expert to geke out on what makes copy convert and how website owners can go about writing their own sales copy. We talk about knowing your ideal clients inside out, how to research what they really think and then how to use that info to feed into the word your write to sell to them. Hannah runs a monthly free webinar helping business owners write better copy. Sign up to her next free masterclass here: https://hannahgibson.kartra.com/page/Masterclass
In this episode of the podcast, I'm talking about how to manage "the juggle" during the summer holidays - the pressure of running your business while the kids are around. I'm fairly new to all this as it's only the 2nd summer holiday I've had to deal with and certainly don't have all of the answers, so I reached out to various members of my audience to find out how they do it. You'll hear about what I'm doing this summer plus thought-provoking responses from the contributors. Even if you don't have kids, you'll get an insight into how I'm running my business over the next 6 weeks and if you do, you'll pick up plenty of tips and tricks plus hopefully make yourself feel that little bit better that we're all in this together! Thanks to the following people for their input: Carol Fare: https://carolfare.co.uk/ (https://carolfare.co.uk/) Sally Tyson: https://saladbomb.co.uk/ (https://saladbomb.co.uk/) Sarah Gigg: https://www.linkedin.com/in/sarah-gigg-87b42697/ (https://www.linkedin.com/in/sarah-gigg-87b42697/) Maria O'Reilly: https://mariajordanoreilly.com/ (https://mariajordanoreilly.com/) Sally Farrant: https://www.businessgrowthbynumbers.com/ (https://www.businessgrowthbynumbers.com/) Kat Mckay: https://bamboobeautiful.uk/ (https://bamboobeautiful.uk/) If you enjoyed the episode please don't forget to subscribe and leave a review!
In this week's episode of Online Marketing Basics for Busy Website owners, I have a chat with Rochelle Dallas from Course You Can about how to get started with creating an online course. Rochelle is a Business Transformation Coach and mentors businesses specifically on how to create an online course. With the summer coming up, it might seem like a good time for you to do this for your business as online courses are so hot right now!
You could potentially turn the expertise and knowledge you already offer in your "done for you" or service-based business into something that can be recorded, packaged and sold.
If you are a product business, you'll also benefit from giving this episode a listen as Rochelle is convinced she can help find a course idea for any business, in any industry!
Rochelle can be found online at:
https://www.courseyoucan.co.uk/ Join here next free Masterclass here: https://rochelledallas.lpages.co/masterclass/ https://www.instagram.com/rochelledallas.coaching
Back in 2020, I managed to get my website hacked and taken over after leaving it vulnerable. Despite working in tech for well over 20 years, even I got caught out! The shame! In this episode, I want to pass on how it happened and how I could have prevented it with the hope that you can learn from my mistakes! WHAT YOU’LL HEAR IN THIS EPISODE: How to keep your WordPress website update Why backing your website is important How to keep your password and username secure
Do you have an email list that's just sitting there? You're too scared to email your subscribers in case they unsubscribe. Maybe you have no idea what to say? Getting back on the horse with email marketing is something I'm always trying to get website owners to think about as it's so easy to neglect your email list when there are so many other things to do. If this sounds like you, then you're going to love this episode. I managed to bag an interview with Troy Ericson, known as the ‘Email Paramedic’ for his ability to revive his clients' dead email lists and turn them into revenue streams of $100k+ per month. He has some of the most creative techniques and tactics for reviving subscribers to engage I've seen in a while and he reveals a few during the episode that will bring your email list back to life in a heartbeat. Expect hints and tips on how to get your emails opened... What to do when someone unsubscribes.. Being compliant with regulations... Plus why competitor research is a good thing. You can find Troy and his lead magnets at the following links: https://www.troyericson.com (https://www.troyericson.com) https://www.leadparamedic.com/Email (https://www.leadparamedic.com/Email) https://www.emailparamedic.com (https://www.emailparamedic.com)
An SEO audit is the process of determining how well your website complies with best practises to rank high for keywords and keyphrases on search engine results pages. It's the first stage in finding out what you need to do to get your website seen by your users using search and also by Google and co. In this post I'll show you how to do an SEO audit of your website and how this will help you gain more organic search visitors. We'll cover the tools you need to use and things to watch out for when reading the data that will have the most impact on improving your standing in search results pages. Tools mentioned in this episode: https://search.google.com/search-console (Google Search Console) https://analytics.google.com/analytics/web/ (Google Analytics) https://developers.google.com/speed/pagespeed/insights/ (Google Page Speed Insights) https://ahrefs.com/website-checker (ahrefs.com/website-checker)
Welcome to the best bits from the first day of the Supercharge Your Website Challenge. This week we’re bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days. It's the final day of the Challenge and we're helping our Superchargers understand how to build their website authority by getting other websites to link back to them (otherwise known as "backlinks"). I talk about why this important plus reveal some sneaky tactics to inspire you to get started. It's the last day of the Challenge and I hope you have enjoyed the series! Be sure to reach out and let us know what you think! The Challenge will be back in a new format in September! Useful links: https://neilpatel.com/ubersuggest/
Welcome to the best bits from the first day of the Supercharge Your Website Challenge. This week we're bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days. Today it's Day 04 and we look at how your website is viewed by Google and whether you rank for your own business name...or not. It's a simple exercise and gives you an idea of whether you need to do much work to be even seen on the first page of search results for something that is quite often assumed. I also cover info about some useful tools you can use to research keywords and how your website performs on search engines plus cover my own 3-prongs approach to developing an SEO strategy. Useful links: https://keywordseverywhere.com/ (https://keywordseverywhere.com) https://search.google.com/search-console?fbclid=IwAR1f2Nf9vbv4h7uenH-LHZt46MzzVHIeFVEYHJIUWwko2dJt-771yTMDpmc (https://search.google.com/search-console) https://www.google.com/business/?fbclid=IwAR1QV_rGlgAOb7lUt_1DLXrJISCoOWIe-mHc43Ym0abreHczSHf_aHzOH1U (https://www.google.com/business/) https://www.serprobot.com/?fbclid=IwAR0IZ1rxhNL72Jxyty36Ql4Hz6KDaGw2U8keol1PknfSeqlV4d9nlRgR3yQ (https://www.serprobot.com/) See you back for the best bits of Day 05 (the final day!) tomorrow!
Welcome to the best bits from the first day of the Supercharge Your Website Challenge. This week we’re bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days. It's Day 03 and today we go BIG reviewing the structure of your entire website! We help you look at whether you have too many pages or not enough based on what you have learned about your ideal customer over the past couple of days. Sites we looked at during the session include: https://www.made.com (https://www.made.com) https://www.clinique.co.uk (https://www.clinique.co.uk) http://www.jennasoard.com (http://www.jennasoard.com)
Welcome to the best bits from the first day of the Supercharge Your Website Challenge. This week we’re bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days. Today it’s Day 02 and looking at whether you're actually selling from your homepage and making it clear how your ideal customer can do business with you. I cover what makes a great call-to-action whether your are product website or a service-based website. Sites we looked at during the session to give you: https://trainual.com (https://trainual.com) https://caitlinbacher.com (https://caitlinbacher.com) https://www.brandwatch.com (https://www.brandwatch.com) https://plantomorrow.com (https://plantomorrow.com) https://veronicadearly.com (https://veronicadearly.com) https://silverfinchjewelrydesign.com (https://silverfinchjewelrydesign.com) https://uk.pandora.net (https://uk.pandora.net) https://www.healthandfitnesshive.co.uk (https://www.healthandfitnesshive.co.uk) https://www.garyvaynerchuk.com (https://www.garyvaynerchuk.com) Tools: https://www.crazyegg.com (https://www.crazyegg.com) See you back for the best bits of Day 03 tomorrow!
Welcome to the best bits from the first day of the Supercharge Your Website Challenge. This week we're bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days. Today it's Day 01 and we're focusing on the Challengers' ideal customers and the problems that they solve for them. I'll cover some useful takes on how you can stand out from a business marketplace to get the attention of your ideal customer and why it's so important to do that. I also cover info about some useful tools you can use to learn a bit more about your ideal customer too including: https://business.facebook.com/insights (https://business.facebook.com/insights) https://www.surveymonkey.co.uk/?fbclid=IwAR34WtP49sAnLIJ_x5NGlCTSYoXWTG45taJj0UTqD0PgwfaNe17q0Eo7pEM (https://www.surveymonkey.co.uk) https://www.facebook.com/ads/library (https://www.facebook.com/ads/library) https://keywordseverywhere.com/ (https://keywordseverywhere.com) See you back for the best bits of Day 02 tomorrow!
This week on Online Marketing Basics for Busy Website Owners, we're going for a trip down memory lane back to the year 2019. Over the past 2 years, I have helped hundreds of business owners build their own WordPress website using my WordPress website build 'bootcamp' course. It's my step-by-step methodology for building client websites that take students through how to buy hosting, a domain name, get WordPress set-up and then build their site using an easy-to-follow page builder plugin. The course, now know as The Website Builder, is one of the things I am most proud of because I know what impact it can have on a business owner thinking "can I make money online?" Some of my first students have gone on to have massive success with their websites since then like Sarah from Friends and Canines Dog Treats, and Sonya from The Brighton Ballet School. Their websites act as the chief marketing and sales tool in their businesses, being home to their business information and a place where their ideal customers can pay for the products or services. During the initial round of the course, they got full-on hand-holding and support to get their websites live and now they're shining examples to other members in my paid Membership group with what they can achieve, as both managed to survive the pandemic and make money during that time. You'll hear all about why I created the course and what it was like for business owners taking part. Along the way you'll learn about the step-by-step process that I teach and pick up whether you could build your own WordPress website too. In this episode I refer to the following sites: Friends and Canines Dog Treats: https://friendsandcanines.co.uk/ (https://friendsandcanines.co.uk/) The Brighton Ballet School: https://brightonballetschool.co.uk/ (https://brightonballetschool.co.uk/) To join for one month and get access to the Website Builder course is just £79 per month. Once you've joined you get so much more than lessons on how to build a website and drive traffic to it (although that is pretty awesome). One member said, "it’s not the kind of group that you join to learn “something” and leave. There’s always something new to learn, grow and stretch those boundaries to create an even better business." If you've read enough and want to see what it's all about, then head to the link below to sign up: SIGN UP HERE: https://superchargeyourwebsite.com/membership-sign-up/ (https://superchargeyourwebsite.com/membership-sign-up/) We'll close this early access on Friday 21st May, so grab the opportunity now while you can.
Welcome to this episode of the Online Marketing Basics for Busy Website owners, where I talk to a selection of business owners about how they manage time in their business. Time management has always been something that I've been interested in working as a digital project manager in my corporate past. I managed teams of designers, developers, copywriters, marketeers, all to create and deliver a project on a particular date and within budget. Understanding how long tasks will take to complete was something I had to continually study and review as team members dealt with tasks and the time it takes to do them differently. You can't just sit down and say to someone, okay, go and do these things off you go because there's a psychology behind understanding what the task is and how long it's going to take. I know a lot of my designer and creative colleagues were always really frustrated when the client would ask them to come up with something creative in 24 hours. You can't just ask someone on the spot to come up with something creative. There's a process, the right energy and the right environment to spur creativity and motivation on. Not much has changed in the world pf project management since then. My new clients - small business owners - have the same challenges as my team did back then except they're doing all of the things in their business including website management and marketing. How much time does it take to do all of those things and what's the priority? How can small business owners ensure that they spend the time on the right things? I ask a selection of business owners to give us their insight in this episode as well as outlining my own techniques. You're going to get some hints, tips, and gold that you can take away that will help you understand how you can prioritize the things that you're doing in your business, manage your time better, and actually want to do the tasks that you need to do. In this episode you'll hear from: Tina Lancaster, Handheld Marketing: https://handheldmarketing.co.uk/ (https://handheldmarketing.co.uk/) Caroline Churchman, Health and Fitness Hive: https://www.healthandfitnesshive.co.uk/ (https://www.healthandfitnesshive.co.uk/) Paul Green, The Cockpit Method: https://www.thecockpitmethod.com/ (https://www.thecockpitmethod.com/) Dr Paula Redmond, Psychologist: https://drpaularedmond.com/ (https://drpaularedmond.com/) Rachel Larkin, NutriBalance: https://nutribalanceuk.com/ (https://nutribalanceuk.com/) Carol Fare, Marriage Counsellor: https://carolfare.co.uk/ (https://carolfare.co.uk/) Dr. Louise Tondeur, Author of ' A Small Steps Guide to Goal-Setting and Time Management: https://www.louisetondeur.co.uk/ (https://www.louisetondeur.co.uk/) Kate Stewart, Factory Floor Jewellery: https://factoryfloorjewels.com/ (https://factoryfloorjewels.com/)
I am a big fan of how PR can help you raise your website's visibility online and have seen first-hand what great PR has done for some of the members of the Supercharge Your Website Membership. Former journalists turned PR pros, Michelle and Christian Ewen have spent decades writing stories that have been featured in some of the UK’s biggest newspapers – including The Guardian, The FT, The Telegraph, The Mirror, The Sunday People and The Evening Standard and now they help small businesses find high-profile PR opportunities. Having seen these two at work, walking the walk getting PR for their own business, I was delighted that they accepted my invite to come and chat on Online Marketing Basics for Busy Website Owners. We chat about how the publishing and PR industry has changed over the years, how to marry what you are doing with your website SEO to leverage PR opportunities and I manage to get some real gold from them about what it takes to pitch the perfect story to a journalist.
If you have been putting off trying to score some high-level PR for your business because you think it's out of your remit, take a listen.
Back in 2020 I attempted to write 30 blog posts in 30 days knowing that consistent blog writing could help improve my organic search traffic from Google. I only managed to get to 20 posts done in that month, but there has been a lasting effect from the organic search traffic that I get to my website. I learned so much from the process that I've decided to do it again, but this time with a twist! In this episode you'll hear about my history as a blogger and my top tips for writing blog posts. You'll also hear more about this crazy scheme that I have planned!
In this week's episode of Online Marketing Basics for Busy Website Owners, I make myself accountable for getting my YouTube channel properly started after a few false starts over the past few months. While I'm talking YouTube (and my obsession with it), I also share some useful tips that you can apply to your own YouTube channel to get it seen by more of your ideal customers. If you don't have a YouTube channel, then hopefully by the end of this episode you would have been so swayed by my enthusiasm with the platform that you'll set up a channel for yourself as a way to drive more traffic to your website and get seen online that little bit more by your ideal customers. Timestamps:00:00 - Intro 02:07 - YouTube stats to get you thinking 05:24 - The second biggest search engine on the internet 07:05 - Why I love YouTube and YouTubers 11:19 - My first YouTube channel 14:28 Why titles and thumbnails matter 15:33 - How Casey Neistat uses thumbnails and titles to get attention 17:49 - Why keyword research on YouTube matters 20:59 - Research, research, research! 22:47 Why I need to start a YouTubc channel...like, NOW! 23:41 - Using tags to get seen 25:54 - Basic YouTube analytics reports to check 27:40 - Why view time matters 29:27 - Get started with anything, literally anything and test what your audience like 30:54 - Consistency matters with YouTube 35:16 - My videos sucked when I started - everyone goes through it! 36:15 - Please come and subscribe to my YouTube channel https://www.youtube.com/channel/UCnFV5VakqktVHZNoFD41yEA (here) links mentioned in this episode: Our most viewed video from my old travel vlog: https://www.youtube.com/watch?v=_i8PmJs1nag (https://www.youtube.com/watch?v=_i8PmJs1nag) Casey Neistat: https://www.youtube.com/user/caseyneistat (https://www.youtube.com/user/caseyneistat) Gary Vaynerchuk's first ever YouTube video: https://www.youtube.com/watch?v=5Vo0nykupIo (https://www.youtube.com/watch?v=5Vo0nykupIo) Vid IQ: https://vidiq.com/ (https://vidiq.com/) Start a YouTube Channel: https://www.youtube.com/results?search_query=start+a+youtube+channel+2021+ (https://www.youtube.com/results?search_query=start+a+youtube+channel+2021+) Please subscribe to my YouTube Channel here: https://www.youtube.com/channel/UCnFV5VakqktVHZNoFD41yEA (https://www.youtube.com/channel/UCnFV5VakqktVHZNoFD41yEA)
Welcome back to the podcast! I had a week off last week so that I could rest my voice after the Supercharge Your Website Challenge and also welcome all of the new people who joined the membership from the back of that. We're focusing on SEO in the membership this week and so I thought it would be good chance to chat with you on the podcast about the basics that you need to implement on your website so that it can be seen and understood better by Google. On-site SEO, according to moz.com, is "the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as "off-site SEO") in order to rank higher and earn more relevant traffic from search engines." In short, it means how you name your pages and files, how you order them, and what content you place on them in order to make your pages understood by your users and by Google. In this episode I'll cover a list of 8 things you can focus on and my hope is that by the end you'll have one or two things you can go and action straight away! timestamps 00:08 Intro and why there was no podcast episode last week 02:17 The definition of "on-site SEO" 07:23 Why titles matter so much to Google and to your users 13:12 How to name URLs and slugs so that they are SEO friendly 18:53 Why your content matters so much to Google and how to optimise it 22:18 How many times should you add a keyword to your pages? 23:42 The ideal number of words for your page 24:42 Why readability is so important 26:32 Links, menu structure and being useful 32:38 Get rid of those broken links! 34:40 Image alt-tags, what they are and how to name them for optimal SEO love 39:21 More on meta descriptions 42:39 How to test your site for being "mobile friendly" 46:44 How to build trust with your users (and with Google) 51:06 Why you need to set-up your site with the Google Search Console links mentioned in this episode: https://moz.com/ (moz.com) https://www.megamenu.com/documentation/mega-menus/ (Mega Menu definition) https://yoast.com/ (yoast.com) https://search.google.com/test/mobile-friendly (https://search.google.com/test/mobile-friendly) https://search.google.com/search-console (https://search.google.com/search-console)
In this episode of Online Marketing Basics for busy website owners, I am delighted to interview Teresa Heath-Wareing host of the popular weekly podcast “Marketing that Converts”. Teresa is an award-winning international speaker, TEDx speaker, trainer, podcaster and business owner and with her extensive experience in the world of marketing (online and offline), was the ideal person for me to chat with about what it takes to grow an online business. We find out about her background as a marketer, and what made her decide to start her own business "accidentally". She covers the effort and drive she has put into her own business visibility growth and discusses when a business might feel like they have "made it" (hint: the answer is never!) I get the low-down on how she bagged guests like James Wedmore and Amy Porterfield on her podcast and how Pat Flynn become her "warm-up act". We also manage to chat about what we think are the importantly marketing tactics that small businesses should be applying in 2021. This is an episode packed with stories and nuggets of great info. I really enjoyed the chat and hope you do too! Jump to: 00:01 - Intro from Vicki 02:20 - Intro to Teresa 03:48 - The story behind being an "accidental entrepreneur" 07:29 - The origins of her online marketing business 10:49 - The importance of "graft" in your business 12:43 - How Teresa got into speaking 14:48 - When do we feel like we've "made it"? 17:39 - How she bagged those podcast guests! 23:54 - Why small businesses need to nail the basics 27:24 - We're not fans of "bro" marketers - here's why. 29:45 - The importance of appreciating what you've got 32:45 - What's working in marketing 2021 37:20 - Why 121 selling is still important 41:55 - Wrap up Find Teresa online at the following places online: https://teresaheathwareing.com/ https://teresaheathwareing.com/teresa-heath-wareing-podcast/ https://www.instagram.com/teresa_heathwareing/
In this episode, I talk to small business owner Sarah Latham who I met back in 2019 when she looking to transition her natural dog treat business from a Facebook Page to a website. She talks about the process of setting up and growing her business over the past 18 months and what it has taken for her to do that.
I met Sarah just at the point she had decided to build her website and we talk about why she decided on WordPress as opposed to any other platform.
I also find out how she managed to grow her business whilst holding down a full-time job and what process she had to go through to decide to leave that world behind.
If you have been thinking about how to grow a passion business, like Sarah has (she has 6 dogs!) then this podcast will provide the inspiration that you need.
SHOW NOTES
00:00 Intro from me about Sarah and how I met her 02:52 Welcome Sarah 03:31 How Sarah got started selling dog treats 06:32 How having background in retail helped Sarah understand what it takes to run a business 09:50 When just having a Facebook Page become too much 13:09 How being innovative with product creation helped Sarah move to the next level in her business 14:38 Why Sarah decided to take part in my website build course back in 2019 18:16 WordPress all the way! 19:56 Being innovative with emails 20:48 How Sarah got to her first 100 subscribers 23:11 Making blog posts interesting 25:02 PR success and being featured in local newspapers 26:29 Taking the business from side hustle to full time 31:22 What Sarah think her businesses "secret sauce" is 32:50 The day to day management of the business and what that looks like 35:02 The challenges of h running your own business 36:34 How to keep the work-life balance 38:19 Why Sarah loves being part of the Supercharge Your Website Membership 45:09 Final thoughts 46:20 Come and join us on Clubhouse!
In this episode of Online Marketing Basics for Busy Website Owners, I cover why I decided to move my membership content from Teachable to a website I have built myself with Memberpress. My decision to use Teachable in the beginning of my course content creation journey was the right one as it's a a ready-to-go platform, but as time has gone on, it's become apparent that I need to host my content on my own "land". I only started working with Memberpress last year after helping two members create their own membership websites and I was blown away with how self-serve the building process was. Ultimately, as Memberpress is a plugin it should be easy to install on your website and configure, and I certainly found it that easy, but you do need to get familiar with the best way to use it to restrict content.
It's taken me a lot longer than I thought it would to build my own Memberpress website. This has been due to spending far too much time researching how to host captioned video and also being distracted by being hacked back in Oct 2020. I have finally done it though and will be "soft" launching the new membership website to my members this week.
I took on a lot of the producing of the website so that I could learn how to teach the process and i am very excited to do this later in the year!
Jump to...
00:00 - Intro 02:08 - My news - I'm about to launch a new membership website! 03:20 - What is https://memberpress.com/ (Memberpress)? 05:39 - Why Teachable is a great platform to get started on a beginner 10:35 - How Memberpress works 12:56 - https://teachable.com/ (Teachable) wasn't right anymore to host my membership 15:26 - Why being hacked stopped me from starting the build 16:29 - Finding the right platform to host my video 20:38 - Why I'm loving https://www.searchie.io (searchie.io) 23:03 - Starting the testing process 24:02 - Things I'd wish I'd done differently 27:15 - What building my own website has been like 31:46 - https://superchargeyourwebsite.com/5-day-challenge (The Supercharge Your Website Challenge is back!)
When done properly, Facebook Ads can be extremely valuable for driving traffic to your website. Aside from providing detailed ways to reach your ideal customers based on their behaviour on your website, it can also give you an audience based on engagement with your Facebook Page, and their age, gender, and location. Facebook knows so much about it’s users that it can detect if a user is more likely to click an ad, or view a video and will show an ad with the right objective. If you have website traffic and are not running retargeting ads of any kind (even despite the dreaded "ios14 update"), there’s a good chance you’re missing out on potential sales. In this episode I will cover the basics of how to get started with Facebook Ads and why I think it's an important staple of any small business marketing activity. This is ideal for you if you've dabbled before and decided "not for me". I'll explain what you might have done wrong and give you some tips and tricks to go away with and experiment again!
In 2021 it is more important than ever to ensure that you are tracking your website data to determine the success of the marketing activities that you are doing to drive traffic to it. If you’re not tracking this stuff then you’ll never really know what content resonates with your website users, and you’ll never really know if all that time and effort that you spent posting your blog every day on your social channels is even working. Using a free tool like Google Analytics can help. It's one of the best free tools for website owners. However, if the thought of looking at a dashboard of data puts you off even starting, then this episode is for you as I have outlined 10 ways you can use Google Analytics like a pro. If you can see what this tool is capable of, then hopefully you’ll head back to your website and immediately start looking at your data with a renewed love.
In this episode of Online Marketing Basics for Busy Website Owners I talk with branding and colour expert Colette Stevenson about creativity, what make a great user experience when it comes to website and Clubhouse. Since childhood, Colette felt "creative" and despite starting her professional path as an educator, she eventually found her way back to her passion for graphic design. We cover what it means to be able to talk about design and creativity without a formal education in the subject (and I should know!) and cover how we both feel about modern website design trends. Expect to hear our opinions on color palettes, negative space, typography, menus, and the website alignment plus I show Colette on of the WORST website designs in the world (as voted for by Reddit users!) We also find time to chat about how we feel about Clubhouse, the newest social media app on the block and how we think our weekly Friday website review show is going on there. EPISODE HIGHLIGHTS [2:14] Meet Colette Stevenson [18:15] Turning a hobby into a job [24:18] The most common website design mistakes we see [25:19] How we both feel about modern website design trends [29:48] The relevance of menus on your website [32:18] The signs of a terrible design [35:20] The worst web design ever [38:24] Clubhouse chat
LINKS MENTIONED The worst web design: http://www.arngren.net/ Sign up to Clubhouse here: https://www.joinclubhouse.com/
CONNECT WITH VICKI JAKES Website | https://heyvickijakes.com (heyvickijakes.com) Instagram | https://www.instagram.com/heyvickijakes/ (@heyvickijakes) Facebook | https://www.facebook.com/heyvickijakes/ (https://www.facebook.com/heyvickijakes/) LinkedIn | https://www.linkedin.com/in/vickijakes/?originalSubdomain=uk (https://www.linkedin.com/in/vickijakes/)
In this episode of my weekly podcast 'Online Marketing Basics for Busy Website Owners', I look at how you can get your website ready for Google's next big search algorithm update 'Page Experience' to ensure that you don't lose out on search rankings when it rolls out. Google have given website owner's a year's notice to get our act together and ensure that are our sites are ready for the update, so if they think we need that amount of time (pandemic included) then it's worth taking note. In Google's own words [please link 'own words with https://developers.google.com/search/blog/2020/11/timing-for-page-experience] they have said that "We believe that providing information about the quality of a web page's experience can be helpful to users in choosing the search result that they want to visit." So if your website is poorly designed and not a great user experience then you're going to have to review and update or risk losing your ranking in search. Google have also said that they will be including Core Web Vitals in how they determine the quality of a page too, so anything you can improve on mobile-friendliness, site speed and user interface will only help too. I'm still learning about and following the experts on what we can expect so plan to revisit this topic again before May, but I hope the episode helps yo figure out areas of your site you probably could do with focusing on and how to go about improving it.
01:57 Why I'm excited about this update 05:02 Why you need to be concerned about this update too if you already rank highly for certain keywords or key phrases 07:13 Mobile optimisation is still a really important part of website optimisation 08:43 I use https://crossbrowsertesting.com/ to test my sites on different mobile devices 09:42 Beware of of the pop-up 11:02 Consider reducing the amount of content on your page 13:12 Down with animated sliders! 15:30 Check your site on https://search.google.com/test/mobile-friendly 15:55 Speed is king! 18:00 Check your website load time with this tool: https://gtmetrix.com/ 18:39 Try using a caching tool. More on that here: https://wordpress.org/support/article/optimization-caching/ 20:17 Get in the habit of raising tickets with your host and website provider to help you speed your site up. 21:22 Check your site speed with Google here: https://developers.google.com/speed/pagespeed/insights/ 22:41 Design and user interface 26:36 Try using a tool like https://www.crazyegg.com/ to track user behavior 28:15 Get your users to tell you what they think! 30:33 Some extra top tips
In this episode of the podcast, I explore the idea that you can build an email list without a website. You might be in the position of not having a website right now as you are transitioning from having an Etsy or Amazon store to creating a new website for yourself.
However, I often find that business owners in this position tend to put off having an email list because they think that they need a website or need everything to be "perfect" first.
I can assure you that you do not need everything to be perfect.
Email is still a very popular marketing tool for small businesses because email is still one of the most checked means of communication.
It's cost -effective too.. there's no physical cost and you can send as many emails as you want without an increase in cost usually.
It's also very effective at converting users with some industries reporting conversion rates as high as 10% from email campaigns.
I'm going to cover the ways that you get started with building an email list using some of the best free tools out there...and yes, you don't need a website to be able to do this.
[H2] How to Get Started
First up is why you need an email marketing tool.
To get started with growing an email list of people who have said that they want to hear from you, you'll need to sign-up to an email marketing tool.
It's the only way that you can manage your email subscribers in a way that protects their data.
Gone are the days of keeping people's emails on a bit of paper taped on the wall next to your next or in a spreadsheet that can easily be emailed to anyone.
Data laws mean that you need to ensure that the person who has decided to sign up to your email list can do so with the peace of mind that you won't hacked and their data shared without their permission.
Signing up to an email marketing tool like Mailchimp or ConvertKit means that you hand the data storing of your email list to them and they do it very well.
There's a big software company in Brighton called Pure360 who are an email marketing provider and I knew a few people who worked there. Security was so tight that they have to have the their thumbs scanned before they could enter the building.
The fines that you can face for mishandling user data in these GDPR times are massive, so it's best to get help from the professionals.
They'll even ensure that you are acting in a GDPR compliant way too.
One of the other big advantages of using an email marketing tool is that you can automate the process of sending emails.
In the old day it would be typical to send out 100 emails from an Outlook account using the BCC method.
It's amazing today that using automated email marketing we can set up rules and reports that tell us who didn't open those emails and trigger automations to send them emails based on their behavior.
[H2] What Email Tool to Pick
In my Membership, I recommend using tools like Mailchimp to get started. Mailchimp has been going years and although it doesn't have the most intuitive interface (it can be quite a hassle to find things in there).
As a tool it has been going a long time and they have amassed a lot of information about how their customers use the platform and how their users open and interact with email.
It's quite a good "beginner's" tool and connects with other platforms so that you can measure ecommerce data too.
It also has some good pre-built email templates and landing pages so you don't even need to design your email before you start.
I use ConvertKit which until recently was a paid tool. I love the simplicity of the interface and that it focuses you on writing rather than worrying about all of the pretty stuff.
In the past couple of months ConvertKit have also launched a free option, so you can start using it for up to the first 1000 subscribers.
In this episode I cover the very simple yet effective approach I use when writing content that ensures that your website is picked up by search engines for the keywords that you want to rank for. I cover how to do effective keyword research, what tools you can use to help you with this plus the way to ensure that you connect with the people searching for your products and services online. Even though the approach I talk about is simple, it's highly effective and I hope will give you the confidence to just start writing. 01:06 Episode intro and why SEO is going to be a big topic in the podcast this year 02:41 Why getting your website copy right is important for SEO 07:48 It's all about the user! 09:53 Competitor research and how to do it effectively 12:50 Why content readability is so important 15:09 How to research keywords if you don't know what you're searching for 17:04 How I researched keywords related to what my ideal customers were searching for 19:31 Why knowing the language that your ideal customer uses to find you is so important 20:54 Everything Google does is for the user 22:54 Good news for small businesses - you can rank high for keywords and keyphrases! 25:54 I repeat - create easy to read content!! 26:42 How many words should your pages have? 30:16 Remember to solve the problem that your ideal customer was searching for in the first place! 31:54 Summing up and outro Useful links: https://www.rev.com/ https://www.surveymonkey.co.uk/ https://neilpatel.com/ubersuggest/ https://answerthepublic.com/ https://ahrefs.com/ https://ads.google.com/home/tools/keyword-planner/
The start of a new year is always a good time to take a long hard look at your website. However it's easy to create a mega list of things that you may never actually get around to because the list is so daunting. In this episode I break down 3.5 key areas to focus on when updating your website for 2021, to ensure that it's seen by more of your ideal customers and allow to ensure it's fast and user friendly for them too.
In this episode I talk about why there has never a better time to launch an online business and sell your products and services online. If you are thinking about doing this for your own business in 2021, then you'll want to listen as I walk you through one of my most asked questions when it comes to ecommerce websites: "what platform do I choose? https://www.shopify.com/ (Shopify) and https://woocommerce.com/ (WooCommerce) (on the https://wordpress.org/ (WordPress) platform) are two of the best platforms on the market and both have some amazing benefits for online store owners. I highlight the pros and cons which I hope will help you make a decision! Show Notes00:00 Intro from Vicki and explanation about the few weeks off from the podcast! 01:01 Outline of what to expect in episode and who it's meant for including those looking to create an online store and those looking to improve one they already have. 02:01 We also cover how to pick an eCommerce platform too. 03:21 A recent Wix eCommerce post covered some big stats about the growth of global online spending behavior. Check it out here: https://www.wix.com/blog/ecommerce/2020/10/ecommerce-statistics 03:32 In 2021, 2.14B people worldwide are expected to buy good and services online. 04:47 95% of all retail purchases will be made online by 2040 06:00 One of the questions I get asked the most from small businesses looking to create an online store is "what platform should I choose?"and I usually recommend either Shopify or WooCommerce. 07:24 Here I introduce WooCommerce, a plugin built for the WordPress framework. 09:44 Next up is a intro to Shopify, a hosted, paid subscription platform. 11:43 In terms of time to get up and running, I rank Shopify the winner here due to its ease of use, but if you have an appetite to learn how to configure your website, then consider WooCommerce. 13:00 Here I cover the cost of WooCommerce vs Shopify. 18:39 Next up is the comparison of WooCommerce and WordPress-related plugins vs Shopify's apps. 22:56 Here I cover what type of support you get with each platform and how that can help influence your decision of what platform to pick. 26:52 Here we look at the payment gateways associated with each platform and what the pros and cons are that you get with each. 29:16 I talk here about the scalability of each platform and how you can grow with each of them over time and what you may have to consider as you do. 34:10 Finally summary. I talk here about the benefits of each and what you're going to have to consider no matter what platform you choose. 37:33 if you want more advice or inspiration, what not join the next 5 Day Supercharge Your Website Challenge? Join here: https://superchargeyourwebsite.com/5-day-challenge (https://superchargeyourwebsite.com/5-day-challenge) 38:38 Final summary and thanks. Don't forget to subscribe! Visit my website: https://www.heyvickijakes.com (www.heyvickijakes.com) Follow me on Instagram: http://www.instagram.com/heyvickijakes (www.instagram.com/heyvickijakes) Join the next 5 Day Supercharge Your Website Challenge here: http://www.superchargeyourwebsite.com/5-day-challenge (www.superchargeyourwebsite.com/5-day-challenge)
In this episode, I cover the 5 ways that I have improved the conversion of users who signed-up to my lead magnet landing page in 2020, plus look at what a landing page and conversions are too. One for you if you are looking to improve email sign-ups to your lead magnet. Optimising your landing page might be the way to do it!
In this episode, I share some statistics that will help you to understand how consumers behave online and how they use websites, specifically major social media websites like Google, Facebook, YouTube, and Instagram. You’ll gain valuable insight into how to successfully find your own ideal customers online with savvy research tips and trusted engagement techniques, from utilising video to joining Facebook groups. If you’re already keen to this innovative age of digital media and doing business online, this episode will give you a new perspective on how to engage with your customers on the Internet and will give you the confidence to know that your online practices are effective. Together, we’ll dive into information on “smart” devices, where consumers are spending their time online, the role of video and YouTube in people’s lives, why Facebook isn’t dead, and much more!
Are you ready to hear some mind blogging stats and powerful pieces of advice that will change the way you do business in this new era? Grab a notebook and pen because you’re going to want to write these down!
Be sure to rate, review, and share this episode with anyone who you think would benefit from these expert insights!
Connect with Vicki Jakes: Visit my website: http://www.heyvickijakes.com (www.heyvickijakes.com) Follow me on Instagram: http://www.instagram.com/heyvickijakes (www.instagram.com/heyvickijakes) Sign up for the Supercharge Your Website Challenge: http://www.superchargeyourwebsite.com/5-day-challenge (www.superchargeyourwebsite.com/5-day-challenge)
Episode Timeline: [00:00] Introducing the topics and intentions of this episode [02:55] Join the Supercharge Your Website Challenge [03:38] The importance of doing initial consumer behaviour research + How to conduct it [07:11] Ofcom Report: 87% of people age 16+ used the Internet by the end of 2019 [09:20] Think mobile first: The number of people who only use computers or laptops to go online decreased over the past two years [11:21] Making our homes “smart”: By the start of 2020, over half of the Internet-connective devices in our households were smart TV’s [12:56] Connection is increasing: People are spending more time online than ever and it’s likely not going to decrease after lockdown is over [15:25] News and information sites are reaching almost every single Internet user in the UK [16:23] Investigating the group of people out there who don’t use the Internet [18:18] Where consumers are spending their time online: More than 1/3 of measured time spent online is spent on Google or Facebook-owned sites (YouTube, Instagram, WhatsApp, etc.) [20:50] Where to start when reaching your ideal customer online [22:00] Games are for all ages: Don’t assume certain uses of Internet behaviour belong to particular age groups [23:53] Should you be on YouTube? [26:10] The year of the video: The percentage of online adult consumers using online video calling at least weekly doubled in 2020 [27:51] Google still dominates the market [28:38] Rand Fishkin /Moz Report About Search Word Numbers: 25% of queries are 5-6 words or more [30:58] Using YouTube to reach consumers: Being educational/informational + Its influence on purchases [34:02] Facebook is the 3rd most visited website in the UK + Why Facebook is so great for business and for learning how to structure your offering [36:57] Building your online profile with Instagram: Ages, intentions, and consumer behaviour of users [39:00] Research tips + Takeaways from this episode [44:18] Subscribe + Review on iTunes!
Resources: Ofcom Report: https://www.ofcom.org.uk/__data/assets/pdf_file/0028/196408/online-nation-2020-summary.pdf (www.ofcom.org.uk/__data/assets/pdf_file/0028/196408/online-nation-2020-summary.pdf)
Rand Fishkin /Moz Report About Search Word Numbers: https://www.slideshare.net/randfish/keepng-up-wth-seo-n-2017-beyond/11-Keyword_Length_of_Search_Queries1Word...
In this episode, I talk with Toby Moore, Owner of The Content Club and Poster, which are community and training organisations that help business owners create and repurpose creative social content. Owner of The Content Club and Poster, which are community and training organisations that help business owners create and repurpose creative social content. Toby is here to talk about how to approach creating online content for your ideal customers, how to execute that content creation, and then how to repurpose your existing content so that you don’t have to reinvent the wheel every time. “The purpose of content is to build trust with people… that’s the very bottom line… create a very meaningful relationship between you and someone that could be a potential customer or member of your community or a champion of your brand.” We discuss the process of figuring out what to say to your audience and how to interact with them, as well as the difference between calls to action and calls to conversation. Toby describes the importance of figuring out what pace and quantity of content creation is manageable for you and working on plans and templates before starting to create your content, noting his opinion on how often businesses should be writing content. He emphasizes the power that resides in being a meaningful contributor to your community, asking questions and facilitating conversations, along with how that in itself is a form of content creation… and so much more! Are you struggling to cultivate a strong sense of productivity and confidence in your social content creation process? Tune in to learn how you can create a system for yourself to make consistent content creation feasible and simple with Toby’s best formula for writing a blog post and his “3 P’s” method of maintaining productivity. Be sure to rate, review, and share this episode with anyone you think may benefit from these expert insights! Connect with Toby on LinkedIn: http://www.linkedin.com/in/tobywmoore (www.linkedin.com/in/tobywmoore) Learn more about Poster: http://www.poster.works (www.poster.works) Learn more about The Content Club: http://www.contentclub.ie (www.contentclub.ie)
[00:00] Introducing Toby Moore [01:49] What to expect in this episode [03:27] All about Toby Moore: From music, to IT, to content creation and marketing [07:19] Explaining ideas in an understanding and emotionally engaging way [10:12] Being reflective of your existing community and target market [12:35] Advice for businesses who don’t have customers yet: The Three C’s [16:30] Conversation as content + The purpose of content creation [21:20] Calls to action vs Calls to conversation: Does the practice of turning interaction into conversation apply to B2C businesses? [25:58] Do you think some of the content product/eCommerce businesses could be creating is through objections as to why people would buy their product compared to competitors? [27:02] How often should businesses be writing content? [31:24] The best formula for writing a blog post [32:34] The key to maintaining productivity in content creating: Planning, Producing, & Promoting [33:54] All about Poster [35:50] Issues Toby has seen in people trying to repurpose content + His approach to repurposing content [37:19] Simplifying your content creation system: Is it feasible for business owners to not experience content burnout? [39:05] Differences between repurposing content across various social platforms + Tips for interacting on LinkedIn [44:35] How to connect and work with Toby [46:05] The two most significant elements in content creation and repurposing [47:17] Outro + Takeaways
In this episode I talk about all of the reasons why I love using Facebook Groups to drive more traffic to my business and how you can use them to do the same. I also talk about why I have decided to close a free Facebook Group and what you can learn about that when either deciding to set one up for your business or wondering if you should carry your own free Facebook Group on (or not).
Coming up next Monday is my final Supercharge Your Website Challenge of the year and in this podcast I'm going to tell you all about the Challenge, why I started it and how it's grown to help over 2600+ website owners to understand how their website is viewed by their ideal customers. Join the next Challenge here: https://superchargeyourwebsite.com/5-day-challenge
In this episode I cover what you'll need to do to your website before you even start driving a campaign or promotion for Black Friday or Christmas so that you ensure you convert more traffic when it lands. Intro (0:00:00) How to get your website ready for a particular promotion. (0:00:14) What you need to figure out first. (0:) What Google says about shopper behaviour in 2020. (0:02:00) Why shopper intent is more focussed on small businesses. (0:06:10) What you need to consider to sort out on your website before you start driving traffic to it. (0:12:45) How to ‘pack a punch’ to your website visitors. (0:19:00) Why it is important to check your delivery/shipping charges and dates. (0:22:55) How to put a campaign together. (0:29:35) Why you should set a goal. (0:00:30) Why it is important to understand your ideal customer. (0:33:30) The three marketing tools you should use to target your ideal customer. (0:35:00) Speaking to your ideal customer through your copy in posts, ads and retargeting ads. (0:39:15) Why it is important to keep checking your data in Google Analytics. (0:43:05) Summary and Resources. (0:45:10) Find out more at http://www.heyvickijakes.com (www.heyvickijakes.com) (0:47:38) Useful Resources Get started with Google Analytics: https://heyvickijakes.com/how-to-find-cool-stuff-out-about-your-customers-using-google-analytics/ (https://heyvickijakes.com/how-to-find-cool-stuff-out-about-your-customers-using-google-analytics/) How to improve conversion from your homepage: https://heyvickijakes.com/the-3-key-ingredients-to-a-good-homepage/ (https://heyvickijakes.com/the-3-key-ingredients-to-a-good-homepage/) Facebook Ads explained: https://heyvickijakes.com/why-you-need-facebook-ads-to-drive-traffic-to-your-website/ (https://heyvickijakes.com/why-you-need-facebook-ads-to-drive-traffic-to-your-website/) More on retargeting ads: https://heyvickijakes.com/how-to-retarget-visitors-who-have-already-been-on-your-website/ (https://heyvickijakes.com/how-to-retarget-visitors-who-have-already-been-on-your-website/) Online marketing funnels explained: https://heyvickijakes.com/what-is-a-online-marketing-funnel/ (https://heyvickijakes.com/what-is-a-online-marketing-funnel/) What to write in your weekly email; https://heyvickijakes.com/what-to-write-in-your-weekly-email/ (https://heyvickijakes.com/what-to-write-in-your-weekly-email/)
In the first of many planned interviews with business owners, I'm chatting with business owner Emma Hanney from Stamped With Love all about the ups and down of launching and running a small business as a creator. We cover the notion that you can't start a creative business unless you're creative (ot true), how to succeed despite already having competition, the highs and lows of using Etsy and how to juggle your business if you still have a full time job and kids.
Intro (0:00:54) The positive benefits of small businesses to take the time to outline and plan, and then implement a digital marketing strategy. (0:00:54) Our preconceptions about marketing yourself online. (0:04:15) How online marketing has disrupted big traditional industries. (0:06:53) Why you really need to market yourself online. (0:07:30) The Martec 5000 - ways you can connect with your ideal customer online [https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/ (LINK)] (0:10:37) Why taking advantage of the tools out there and making a long term plan can help you get ahead of the competition. (0:11:25) Why it's important to not just rely on Social media channels. (0:12:20) Why new small businesses feel overwhelmed with online marketing when they first start. (0:14:15) Why understanding exactly where your ideal customer lives online can help you start formulating a plan. (0:16:11) The first step - start with your customers. (0:16:48) Why knowing where your ideal customers live online can help you get in front of them. (0:20:24) The four key areas. (0:21:21) Why it is important to test your strategy for each channel. (0:26:50) Using the data to move beyond short term testing. (0:29:50) How to formulate a strategy. (0:30:14) Taking it one step at a time. (0:35:33) Find out more at www.heyvickijakes.com (0:37:33)
The reason why I do what I do. (0:00:41) The reason why we have a website. (0:01:50) What users see when they land on your homepage. (0:03:52) My top 3 recommended ingredients for a successful website. (0:04:40) Why images are so powerful on your website. (0:05:18) How long it takes a user to make a judgement on your website. (0:05:28) Example: Pandora?? (0:06:30) Why a headline is important. (0:07:10) What type of images to use if you are service based. (0:07:24) Example: Crunch?? (0:08:30) Why you need a CTA. (0:09:10) The importance of keywords relating to your business in your menu. (0:10:40) How to ensure your business/website looks trustworthy. (0:14:08) The reasons users abandon their shopping carts.(0:14:45) The importance of the padlock.(0:15:30) Why video can help convert leads on your website.(0:17:37) Having an “explainer” video on your site can certainly help to improve conversions and 83% of video marketers say https://cxl.com/blog/optimize-videos/ (video has helped them generate leads). How Dyson use video on their website?? (0:18:30) How Service businesses can use video to explain their service/process.(0:20:04) How Zappos use video on their website ??(0:20:45) Why it is important to put yourself on videos on your website. (0:21:30) How you can use Instagram stories on your website. (0:22:25) Why offering free shipping helps to reduce abandoned carts websites.(0:23:28)
http://64%25%20of%20users%20begin%20thinking%20of%20shipping%20costs%20as%20early%20as%20the%20product%20page/ (64% of users are already thinking about free shipping costs) as early as the product page. Why you should put your prices on your site. (0:25:50) Why you shouldn’t ask for too much information from your users at the checkout. (0:26:45) A study by the https://baymard.com/blog/checkout-flow-average-form-fields (Baymard Institute) detailed that 21% of shoppers abandon carts because of too many things to fill in and submit. Why you should make it as easy as possible for used to hand over money.(0:27:56) Why you should think about what data you are collecting. (0:28:40) Why reviews and testimonials on your website can convert users to buy from you. (0:30:20) Review tools you can use to help with sales. (0:31:50) How to deal with bad reviews. (0:32:57) Summary (0:34:00)