Ready, Set, Launch with Jessica Tutton: Recent Episodes

Jessica Tutton

How can I take my business online? Is passive income just a pipe dream? and is it really possible to achieve a 5 or 6 figure launch?

Welcome to the Ready, Set, Launch Podcast where we’ll answer all of this and more! Week after week, host Jessica Tutton brings you open and honest conversations around what it takes to build, manage & scale a thriving online business from home, while juggling life with 3 young kids.

From practical quick tips on all things course creation, launch strategies & Facebook Ads… To real insights into the highs and lows of running a successful business from home during nap times & late at night, you’ll learn how to take simple steps to creating an online business you love.

Along with Jess sharing her knowledge, tips & strategies, she interviews other amazing women in the online business world who are making a big impact through the incredible work they do - and they’ve all got a powerful message to share with YOU!

The Ready, Set, Launch Podcast is here to inspire, motivate and equip you to take ACTION in building, launching & scaling your online business.

Are you ready? Hit subscribe & let’s go!

Ever wondered how a low-ticket Profit-First Funnel really works in different types of businesses?

In this episode, I’m taking you behind the scenes of 3 brand new client funnels, each designed to sell daily, attract dream clients, and feed into bigger business goals.

You’ll learn: ✅ How a coach uses a $24 funnel to fill her mastermind ✅ How a course creator swapped her freebie for a low-ticket offer (and the results so far) ✅ How a new course creator sells 3 x $97 course a day and is now on track for 6 figures

Plus, I’ll break down the backend strategy behind each funnel, what’s working, what we’re still testing, and how these funnels were adapted for:

👉 High-ticket coaching 👉 Signature course launches 👉 Low-ticket course models

If you’re curious about building a funnel that sells for you, without constant social media hustle, this episode will give you real examples, inspiration, and strategy to start thinking about your next funnel.

🎧 Tune in now and see how a Profit-First Funnel can fit into your business model.

The Truth About Low-Ticket Funnels: Do They Actually Work?

There’s a lot of noise in the online space right now about $27 offers, tiny product funnels, and the promise of passive income on autopilot... But is a low-ticket funnel really the golden ticket to scaling your business? Or is it just another shiny object that leaves you stuck, spinning your wheels, and not making the income you want?

In this episode, I’m pulling back the curtain on what really works when it comes to low-ticket funnels; how I use them in my business, what I’ve learned from testing and tweaking my own offers, and the biggest myth I see online that’s keeping so many course creators stuck.

We’ll talk about: ✨ Why low-ticket funnels aren’t a business model (and what they actually are) ✨ The real power of tiny offers. Hint: it’s not just about the inital sale ✨ What makes a high-converting low-ticket offer (spoiler: it’s not a PDF) ✨ Why this funnel strategy works so well right now in today’s online space ✨ And how low-ticket offers fit into a bigger strategy for $30K months

If you’re curious about low-ticket funnels or wondering if you should create one, this episode is a must-listen.

Today, I'm taking your BTS of how I launched my first online course, and how that course evolved over the years to become a stable, multiple six-figure source of income in my business every single year.

Here's what you'll learn: 👉 Why it took me 12 months to create my first online course. 👉 The moment I made my first $4,000 in a week—and how it validated my course based business model. 👉 How niching down helped me scale Facebook Ad Launch Formula into a consistent multiple six-figure income stream

If you’ve been procrastinating on launching your course because of fear, perfectionism, or feeling “too busy” → this episode is for you. Your first launch is just the beginning—it doesn’t have to be perfect, but it DOES have to happen.

And… exciting news! I’m making some big changes in my business, with new courses on the way. Stay tuned!

If you’re planning to launch a course soon—or even within the next year—building your email list needs to be a top priority.

In this episode of Ready, Set, Launch!, we’re talking all things FUNNELS, focusing on the 5 essential elements that turn an everyday list-building funnel into a lead-converting powerhouse.

Here’s what you’ll learn:

The secret to creating a lead magnet that perfectly aligns with your paid offer.
Why your email sequence is the key to building trust and driving sales.
Simple tweaks to boost your landing page conversions.
How to strategically sell low-ticket offers as stepping stones to bigger sales.
The best way to drive high-quality traffic to your funnel.

Your funnel has the potential to transform your business—but only if it’s set up for success. Don’t just create a funnel that exists; create one that converts.

Let’s dive in!

2025 is a year of innovation for course creators. There's no doubt about that.

Today we're diving into 2025 Predictions for Course Creators. If you’re looking to stay ahead of the curve, create transformational courses that sell with more ease, and grow your business this year, you’re in the right place.

Today, we’ll be talking about:

Why quality is more important than quantity when it comes to the courses you create and offers you launch.
How AI is changing course creation and marketing - and why, as a course creator, you need to be embracing it.
Why you should be prioritising building deeper connections with your audience - and how this will ultimately lead to easier sales.
Balancing paid ads with organic marketing.
The biggest challenge with live launching in 2025 and 3 strategies you can try to increase your attendance rates and conversions 😉

Let’s get started.

In this week’s episode of Ready, Set, Launch, I’m taking you behind the scenes of exactly how I’d build a successful online course business, if I was starting from scratch in 2025!

Starting an online course based business from ground 0 can feel overwhelming and daunting, especially when you see others who already have an established audience and brand. But trust me—there’s always room for more creators, more courses, and more unique perspectives.

Today, I’m walking you through the 7 steps I’d take to build a 6 figure course business over 12 months.

Here’s what you’ll learn:

How to plan an offer stack to meet revenue goals (even with a small audience)
Mindset shifts to stay focused, overcome imposter syndrome, and protect your energy
Community-building tips to create meaningful connections with your future students
Setting up a waitlist, nurturing your audience, and creating pre-launch excitement
Why a validation launch can simplify your process and give you critical feedback
Steps to deliver your course live, gather testimonials, and plan your next launch

Tune in for all the tips and strategies I’d use if I were starting from scratch to build a sustainable, high-impact online course business that scales!

Don’t miss this episode if you’re ready to build something incredible—one step at a time. Let’s get ready, set, and launch!

In order to make more sales in a live launch or in an evergreen funnel you either need:

More leads coming into your funnel

OR

You need to increase the conversion rates in your funnel.

It’s as simple as that.

Today I'm going to share with you the 3 ways you can reduce your cost per lead from your FB & IG Ads, so that you can get more leads coming through your funnel, without having to increase your budget.

Here's what you'll learn:

What an average "CPL" is, and how to set your own benchmark.
Why you need to be looking at your funnel (and not just your Ads) when trying to reduce your CPL
How your campaign structure impacts your CPL, and the best way to set up your Ads to get more people signing up to your email list
Why your media is now the most important past of your Ad; and what you should be split testing.

You guys know I love Facebook Ads and Funnels. But having Ads running doesn’t mean you don’t need to do any other marketing in your business. Facebook Ads need to form part of your overall marketing strategy, they’re not a standalone thing.

This is particularly important if you’re using Facebook Ads for Evergreen Funnels. When you're selling your courses evergreen style, there are less live touch points, which makes your day-to-day organic presence a little more important.

In today's episode, I'll be sharing:

How I show up in my business daily to improve my Facebook Ads performance
The social media content that you should be posting to help convert lurkers into leads and sales
Why you should be paying attention to your customer journey, and how this can impact how and where you show up
How I use Instagram DMs (as an introvert) to network, build connections and convert clients.

When I talk to course creators who want to run Ads, usually there’s a bit of hesitation and fear around spending money to make money and there’s often a debate around organic v paid marketing.

The way I see it is when you pay to run Ads, you’re choosing to be seen. You’re paying for the guarantee of your content reaching the right people every single day.

But here’s the thing; Paid advertising only ever pays off, when you’re strategic around what you’re advertising and why.

Boosting an Instagram post and hoping for a course sale, is not the vibe.

Instead, I encourage you to use Ads to fill your funnel, so you can continue to market to your dream leads days, weeks, months & years after they stumble across your sponsored post on the gram.

Today on the Ready, Set, Launch Podcast, I’m sharing with you How To Use Facebook Ads To Sell An Evergreen Course.

In this episode, you’ll learn:

The 3 different types of campaigns you can create to sell an evergreen course, and which one I recommend you start with.
How you can get started with making evergreen sales for as little as $3 a day.
What creative is working best for us for our lead generation & sales campaigns.

Whether you’re wanting to sell your course on autopilot or generate high quality leads for your 1:1 services, your business can benefit from having an evergreen webinar funnel.

It’s an upgrade from the traditional lead magnet PDF that you can use to grow our list, and the reason why it’s an upgrade is because it includes video content. Video is the easiest and fastest way to build up the know, like and trust factor in a funnel.

When you get the topic, presentation & pitch right in the webinar, it’s a really easy way to attract clients & sell courses fast.

In this day and age, where people have very short attention spans, and show up live rates are at an all time low, why wouldn’t you want to turn your best performing live webinar into something people can watch on demand at 2x speed.

In today’s podcast episode, I’m going to give you a breakdown of my evergreen webinar funnel, and how you can create this in your business.

Here’s what you’ll learn:

The 2 different types of evergreen webinar funnels, and which one I prefer
What you need to get crystal clear on before building out your funnel (and why this is often overlooked)
My evergreen webinar structure
The tech requirements of an evergreen funnel

I've noticed something lately... Everyone's talking about evergreen. Everyone wants an evergreen funnel. This is great, and I'm here for it. Being able to generate sales every day is an important part of having a profitable online business.

But here's the truth; creating a high converting evergreen funnel is just as hard as pulling off a high converting live launch.

So over the next few week's I'm going to be sharing with you my best tips to help you sell your online course evergreen style & get paid every day.

Starting with today's episode:

The Top 5 Mistakes Course Creators Make When Going Evergreen.

Here's what you'll learn:

Why some course creators struggle to convert leads to sales in an evergreen funnel.
What not to do when deciding to turn your course evergreen.
How to tailor your evergreen funnel to suit your business, offers & audience.
The one thing you need to learn to really scale your evergreen funnel.

"Jess, why aren't my Ads working??" is the #1 question I get on the daily.

The good news is; you can find the answer by looking at your data. 🥸

So stop making assumptions about why your cost per lead is high or your sales are low - and instead, learn how to make data based decisions to improve your launch results.

Because if you really want to build a profitable online course based business; you're going to have to read and interpret your numbers.

In this episode, you'll learn:

The top 5 reasons why your Ads might not be working.
How you can easily see what needs to be tweaked in an Ad to improve results (hint; it might actually have nothing to do with your Ads).
The best way to improve your link clicks & lead costs.

Meet Susie Prout - Lactation Consultant, breastfeeding & bottle refusal expert.

In this week's episode, Susie is sharing with us how she replaced selling on Instagram with Facebook Ads.

Here's what you'll learn:

A BTS look at how Susie launches her online Breastfeeding Membership.
Why Susie wanted to move away from selling on Instagram.
How Susie had her best ever launch without showing up on Instagram (and with life feeling hectic behind the scenes).

Do you know why your launches feel insanely stressful even if you’re one of those organised people who have every single email scheduled?

Do you know why that “do or die” energy has you questioning your entire business model every day of the launch even though you know your course is highly valuable?

Do you know why so many course creators want to turn their back on launch even though you see the potential?

It’s because if you’re only relying on live launching for your payday, you’re not making any money leading up to your launch.

Instead, you’re working hard and actively watching your bank account dwindle.

This is why I talk constantly about creating your sales ecosystem.

It’s about live launching, yes. Because who doesn’t love a huge wad of cash?

But it’s about creating an evergreen sales system that brings you consistent $10k months every single month, no matter where you’re at in the launch cycle.

In this episode, I'll be sharing with you.

How to build one simple system that converts leads into paying customers fast.
The one thing you need in your funnel to get your dream clients to make a purchasing decision.
How to fill your funnel with dream leads and scale your sales every single month.

In this episode, I want to share with you what I would do if I wanted to make 100k from an online course over a 12 month period.

The secret to building momentum with your course launches
How to create cash-generating launch events
A simple way to plan your next 12 months
How to learn the launch maths

When you start to shift your expectations from launching as a once-off event and start looking at what your course can bring you over the next 12 months, 24 months and even five years, that’s when your results start to snowball.

In this episode, I'm sharing with you the story of how one successful launch helped my client have her biggest financial year to date.

We all know that launching can be quite a lot of work, especially when you're just starting out. But the long term benefits of launching, far outweigh the short term pain of organising your launch event.

In this episode, I'm sharing:

How my client changed her Ads strategy to pull off her biggest live launch event.
The key elements of her launch strategy that helped her convert strangers to obsessed buyers.
What my client did post-launch to keep her sales rollin' in for 11 months post launch.

Chapters

00:00 The Benefits of Launching

03:17 Case Study: Elizabeth's Bootcamp Launch

05:55 Finding the Balance in Content

07:17 Authenticity and Connection in Launching

08:15 The Knock-On Effect of a Launch

10:44 Long-Term Strategy and Multiple Launches

Summary

In this episode, Jessica Tutton shares her decision-making process in shutting down her membership, the Launch Club. She emphasizes the importance of having an offer stack and strategically planning an offer suite to guide customers through a journey. Jessica discusses the assessment and evaluation of offers to determine their profitability, scalability, and alignment with personal values. She then introduces the Launch Club and explains her decision to transition it from a back-end membership to a front-end membership. However, she realizes that the membership format does not align with her teaching style and long-term goals, leading her to shut it down. Jessica highlights the value of online courses and the ability to provide lifetime access to valuable content. She concludes by offering insights into the decision-making process for evaluating and eliminating offers in an offer suite.

Takeaways

Create an offer stack and strategically plan an offer suite to guide customers through a journey.
Assess and evaluate offers based on profitability, scalability, and alignment with personal values.
Consider the teaching style and long-term goals when deciding between a membership and course format.
Online courses provide the ability to offer lifetime access to valuable content.

Chapters

00:00 The Importance of an Offer Stack

02:00 Developing an Offer Suite

03:27 Assessing and Evaluating Offers

04:55 Introduction to the Launch Club

06:24 Launching the Membership

07:52 Evaluating the Membership

09:51 Realization and Decision to Shut Down the Membership

10:51 Course Creation vs Membership

12:48 Value of Online Courses

13:47 Shutting Down the Launch Club

15:40 Insights into Decision-Making Process

In this episode, Jessica Tutton reflects on the year 2023 and shares insights into her personal and business journey. She discusses the transition back to home life after a year of traveling, the importance of new hobbies and personal growth, and highlights from her business in 2023. Jessica also talks about making tough business decisions, navigating market conditions, and the controversial shift in the industry with the introduction of master reseller rights. She concludes by providing recommendations and strategies for course creators in 2024. Takeaways * Take time to reflect on your personal and business journey * Find new hobbies and activities that allow you to switch off from work * Focus on your core offers and create repeatable and scalable systems * Be proactive in your business planning and make tough decisions when necessary * Navigate market conditions and stay true to your authentic brand

Chapters 00:00 Recap of 2023 and Reflection 02:25 Transitioning Back to Home Life 05:20 New Hobbies and Personal Growth 08:20 Business Highlights and Planning for 2024 11:15 Making Tough Business Decisions 13:14 Navigating Market Conditions 15:09 Controversial Shift in the Industry 17:29 Focus and Strategy for 2024

In this week's episode of the Ready, Set, Launch podcast, we interview Dr Ange Rogers from Numeracy Teachers Academy.

In this episode, you'll learn:

Why Ange decided to create an online conference and how it's helped her to grow her membership.
What you should consider if you've ever thinking of creating any sort of online conference or summit.
The importance of leading with value and impact when it comes to any launch event, and how this can help you grow your business faster.

In this week's epidode of the Ready, Set, Launch podcast, we interview Sharon Chelman from Little River Kitchen. Sharon share with us;

Why Sharon almost gave up on her membership and how she bounced back to grow it by 400% within 12 months
How Sharon uses Facebook ads to sell courses and grow her membership
The tripwire Sharon used to help pay for a quarter of her ad spend during her recent launch

This week on the podcast we have a special guest, Sophia Pallas, joining us to discuss how you can use Astrology to make more aligned decisions when it comes to building and scaling your online business.

In this episode you'll learn:

How paying attention to the cycles of the moon can give you a superpower in terms of how you take action in your business.
Where to start when it comes to learning Astrology, and the big 3 signs that will help you better understand yourself, and your personal brand.
How you can design a launch strategy that is more suited to your sign, and how you prefer to show up to your audience.

Get the low-down on how Facebook Ads work, because knowledge = power.

In this training, you'll learn:

Boosting Posts V Creating Campaigns
Making sense of the dashboard and the structure of campaigns
How Ads work
Overcoming the fear of wasting money when you're just getting started

Register for bootcamp here:https://www.jessicatutton.com.au/skyrocket-your-next-launch

The #1 funnel every course creator should have to grow the audience BEFORE they launch.

In this training, you'll learn:

The one funnel your need to master so that you can scale
4 steps to create your dream lead funnel
How to nurture your audience to increase the know, like & trust factor
A simple way increase conversions and overall ROI from your Ads

Register for bootcamp here:https://www.jessicatutton.com.au/skyrocket-your-next-launch

Welcome to the very first edition of LAUNCH STORIES! This is where I interview other course creators to hear all about their launches. The good, the bad & the ugly.

In this launch story, you'll hear from Kirstin Barchia. Kirstin is a clinical psychologist working with teenagers and their families. Kirstin has developed an online course to help parents create a calm connection with their teens. In this episode you'll get a behind the scenes look at her most recent webinar launch.

Here's what you'll learn:

How Kirstin balances running her private practise and scaling her online business
The marketing strategy behind Kirstin's most recent webinar launch
How Kirstin used Facebook Ads throughout her launch
What worked when it came to converting leads into paying customers

Let's talk about Facebook Ads and what's working right now when it comes to using Facebook Ads to scale your online courses.

In this episode, you'll learn:

The launch & funnel strategies that are converting high in 2023
An easy way to get started with Facebook Ads, even if you're not ready to launch
The content (videos and images) that you should be creating and using in campaigns to get the best clicks & conversions.

The mid-cart mindset wobbles. It happens to the most seasoned course-based business owner.

Some time in between early bird closing and cart closing is the ghost town known as the mid-cart.

Where tumbleweeds and crickets drift by boarded-up shops. Not a single customer in sight.

And this is where the mid-cart mindset wobbles come up. But they don’t have to derail your business.

In this episode, you'll learn

How to help your future-self during your next mid-cart period.
What to do when you're going down a negative thought spiral during your cart open period.
What is within your control during a mid-cart and the actions you can take to improve your launch results.

If you create a business model where you have one signature course, and you launch it a few times each year, how are you going to make money outside of those launches?

It’s something I don’t think many people talk about, and something I don’t think I’ve spoken much about.

But it’s really bloody important, because hello, CASH FLOW.

In an ideal world, launches should provide EXCESS cash to your monthly recurring revenue.

This helps:

Create a healthier business model that is not feast or famine
Takes THE PRESSURE off launching
Give you something to sell and talk about all year round

So how can you make money outside of launching your signature product

That's exactly what I'm sharing in this podcast episode!

Meet my copywriter. In today's episode we're talking all about launching, writing copy, sales pages and more.

Here's what you'll learn:

Finding the sales style and marketing platforms that work for you, and what it means to “choose your hard” when it comes to growing your business.
Where to start when it comes to writing your launch copy.
The “magic pill” method and how it will help you transform your copy.
The biggest mistake course creators make when it comes to writing their sales page.
How to become a better storyteller, even if you don’t consider yourself to be a writer.

Come behind the scenes with me as I share with you my process for planning a profitable launch.

I'll share with you my 6 step planning process, and insights into how you can maximise your profit and simplify your strategy.

Here's what you'll learn:

What you need to consider when planning a launch; from dates to prices, bonuses and more.
The little things you can do in the lead up to your launch to make it your most profitable launch to date.
My simple maths equation to help you determine, estimate and predict your sales.

Today on the Ready, Set, Launch podcast we’re joined by ‘healthy business’ psychologist and founder of The Resilient Entrepreneur Academy, Natalie Kladnitski. Natalie shares powerful self-care strategies that will help you execute your launches with more ease, confidence, and flow, and less pressure, self-doubt, and overwhelm.

Here’s what you’ll learn

Why not all stress is bad
Keeping an eye on the “shoulds”
Including a self-care plan as part of your launch
Tips for managing energy and stress

Connect with Natalie on Instagram @nataliekladnitski

Natalie’s Website: www.nataliekladnitski.com

Connect with Jessica on Instagram @jessica_tutton

Jessica’s Website: https://jessicatutton.com.au/

Kelly Brown is an internationally qualified dog trainer with extensive experience working with dogs of all breeds, ages, sizes and temperaments alongside their owners across the USA, New Zealand and Australia. When COVID-19 hit, Kelly’s in person classes and consultations took a hit and she turned to the online world. Kelly was able to boost her sales for puppy classes and online training through the beauty of Facebook ads. In this episode, we talk about getting support for facebook ads, testing what works, and advice for scaling digital products.

Here’s what Kelly shares

Her resilience through COVID-19
Testing Facebook ad strategies
Challenges in creating and scaling an online business
Finding the right systems and support for you

Connect with Kelly https://www.kelly-brown.online/ or on Instagram @waggletailsdogtraining.

Connect with Jessica on Instagram @jessica_tutton

Jessica’s Website: https://jessicatutton.com.au/

Are you holding yourself back from launch success? In this episode I’ll share examples of self sabotage that I’ve experienced that may be holding you back.

Here’s what you’ll learn

Planning is everything
Don’t overthink it
Look at your numbers
Tips for overcoming mindset hurdles

Connect with Jessica on Instagram @jessica_tutton

Jessica’s Website: https://jessicatutton.com.au/

Today on the Ready, Set, Launch podcast we’re joined by Soulcial Success Coach for mom entrepreneurs and online business owners, Masha Goins. She teaches you how to grow your brand on Instagram soulfully, with joy and ease. We’re talking about how to show up on socials for your business and how to build a business that doesn’t consume your life. Here’s what you’ll learn

Masha’s journey on social media
Creating a funnel on Instagram
Dealing with imposter syndrome
Consistency is key

Connect with Masha www.momtomomfluencer.com/social or on Instagram @momtomomfluencer.

Connect with Jessica on Instagram @jessica_tutton

Jessica’s Website: https://jessicatutton.com.au/

It’s really easy in the online world to get excited and distracted in creating a new offer in your business. The truth is, there’s no right or wrong when it comes to creating a course or a membership. In this episode, I’ll help you with making the decision for the next step in your business.

Here’s what I share

Pros and Cons of Online Courses
Pros and Cons of Memberships
Figuring out what your audience needs
What format suits your personality and strengths

Connect with Jessica on Instagram @jessica_tutton

Jessica’s Website: https://jessicatutton.com.au/

Today on the Ready, Set, Launch podcast we’re joined by Business and Marketing Coach, Yvette Mayer. We chat about designing your business through your vision and values and challenges we’ve faced in growing our businesses. Here’s what you’ll learn * Mindset work is an ongoing process * Being clear on your vision and values * Keeping pace with other businesses * Personal and business values

Connect with Yvette on www.yvettemayer.com or on Instagram @yvettemayer_ and the Lit Up & Liberated Entrepreneur Podcast.

Connect with Jessica on Instagram @jessica_tutton

Jessica’s Website: https://jessicatutton.com.au/

It’s officially our first episode on the road, and we’re two weeks into the trip. In this episode, I’m diving into 3 strategies you can use for whatever stage of course creation you’re currently in. These are all strategies that I have tested and I’m sharing how you can do it too.

Here’s what I share

How to validate pain points of your dream client
Getting clear on the messaging for your course
Choosing the right option for launching your course
Effective ways to reach your audience

Connect with Jessica on Instagram @jessica_tutton

Jessica’s Website: https://jessicatutton.com.au/

Today on the Ready, Set, Launch podcast we’re joined by voice and public speaking coach, Sally Prosser. Sally works with top journalists and broadcasters, as well as executives and business owners, to help them produce a confident, clear speaking voice and get their message heard. In this episode, we’re chatting about overcoming barriers to showing up online, tips for getting confident on video and advice for business owners to get their voice heard. Here’s what you’ll learn

Fears around holding us back
What platforms are the best for creating content
Saying YES to speaking opportunities
Combatting public speaking

Connect with Sally at www.sallyprosser.com.au or on Instagram @sallyprosservoice and TikTok @sallyprosservoice

Connect with Jessica on Instagram @jessica_tutton

Jessica’s Website: jessicatutton.com.au

If you've been following me on socials or this podcast this year, you'll know that we are packing up our home and traveling for a year with our 3 boys - homeschooling and running the business on the road. In this week’s episode, I’ll share answers to questions I’ve received from clients, my team, family and friends and how I’m preparing my business for full time travel.

Answering questions I’ve had from clients, my team, family and friends on how I’m preparing my business for full-time traveling/life on the road. Behind the scenes look at how I will run my business

Here’s what I share

Behind the scenes in my work week
How I will generate income on the road
How long it took me to get my business to where it is now
What I am most excited about for this new adventure

Connect with Jessica on Instagram @jessica_tutton

Jessica’s Website: https://jessicatutton.com.au/

Today on the Ready, Set, Launch podcast we’re joined by Anita Dykstra, a full-time travel blogger who has grown her blogs to 90k page views per month using SEO & Pinterest. Anita successfully runs 2 travel blogs which has allowed her to travel to 50+ countries while getting paid for it. Now she helps bloggers and online business owners create and grow blogs that lead to more income, impact and freedom. In this episode, we’re chatting about how Anita got into travel blogging, SEO optimisation and leveraging Pinterest to generate website traffic. Here’s what you’ll learn:

Blogging success takes time
Using blogs as your home base for content
Where to start on Pinterst Optimisation
Outsourcing vs DIY
Pinterest tips for your online business

Connect with Anita at www.anitadykstra.com or on Instagram @anitahendrieka

Make more sales, grow your email list and increase website traffic with Anita’s Passive Profit with Pinterest course.

Connect with Jessica on Instagram @jessica_tutton

Jessica’s Website: https://jessicatutton.com.au/

Today on the Ready, Set, Launch podcast we are joined by the one and only Carmen Braidwood! Carmen is a radio and tv presenter, media trainer and confidence on camera coach. In this episode, we’re going to be chatting all about video content and how you can confidently start showing up online and sharing your expertise so that you can attract dream leads and grow your brand.

Here’s what you’ll learn:

How Carmen’s experience on Radio and TV shaped her to become a confidence on camera coach.
Why you might be struggling to show your face on camera, and how to stop caring about what people think.
The tools you can use to make high quality, short form content on your iphone.

Today on the Ready, Set, Launch podcast we are chatting to Jess Beard, Archetypal Empowerment Coach, Healer & Wealth Strategist.

In this episode, Jess is going to share with us the power of understanding your Archetypes - and how this will lead to absolute freedom when it comes to marketing your business online (especially during a launch).

In this episode we’re going to be exploring:

What Archetypes are, and and how they play out in your business and marketing
The 3 Archetypes that get activated the most when you start to market yourself online, specifically during a launch
How you might be self sabotaging your own success, and what you can do to stop.

Today I'm pulling back the curtains and sharing with you exactly how I'll be using FB Ads to scale my courses & membership this year. When it comes to deciding how I'm going to spend my budget on Ads, and how I'm going to scale - I always refer back to my annual and quarterly goals.

One of my big goals this year is to create more passive income. To scale my income & impact, without working more hours or creating new products.

In this episode, you'll learn:

How I'm using FB Ads to promote my podcast (and why I think you should do the same).
The tiny offer strategy I'm experimenting with to sell my $97 course.
How I'm using Ads to sell my high ticket offers.
The budget I'm putting towards my live launches.

If you'd like to master your FB Ad strategy for 2022, join me for my FREE Bootcamp: Scale with Ads. You'll learn exactly how to scale your course or membership with more ease and less stress.

Register here: https://www.jessicatutton.online/scale-with-ads-2022

Hey Guys! Welcome to this episode of Ready, Set Launch! Today I’m actually sharing with you one of my coaches, the amazing Laetitia Andrac from The Essential Shift. Laetitia is a holistic business coach and a ‘soul+biz doula’. She helps womxn leaders and entrepreneurs in creating a soul aligned business, career and life.

Laetitia has a solid grounding in mindfulness (started meditation at 5-year-old) and spirituality (lineage of healers), along with an authentic ‘say it as it is’ approach and impressive business savvy and strategic background (with her 12+ years in business and leadership).

Last year I engaged Laetitia when I felt lost in my business. I was unmotivated and totally disconnected with my vision.

In this episode we will walk you through the process we went through to help me find more balance and re-connect to my big vision.

Newsflash: You don't need a big "Live Launch" to sell every offer in your online business.

... Some of your offers can sell an autopilot with Facebook Ads.
... Some can sell out with just a few emails.
... Others might only be available as an upsell or downsell to existing customers.

What is important is that you have a clear sales strategy for each offer in your business.

❌ And having your online course just sitting on your website gathering dust, isn't going to get you anywhere near your money goals.

Remember, selling IS helping.

Listen to this week's episode of the Ready, Set, Launch podcast, and learn 8 ways to sell out your online offers in 2022.

In today's episode, I'm going to share with you my process for planning a year. From how much revenue you want to generate, right through to what your focus needs to be every month, in order for you to hit your income goals.

While I'm not a fan of planning everything in details (I'm more "go with the flow"), I've learnt (the hard way) that you NEED to have loose plans when you're running a business in order to hit your business goals. If you have a goal to hit $100k this year or 1 million this year, you need to know where that money is coming from.

I like loose plans, because I also believe that there is only so much in your control. When it comes to manifesting money, it's best to set your goals and then detach from HOW that money will come to you.

So setting goals & planning = BIG YES

But also, detach from the outcomes of the launches and also be open to following your intuition & pivoting if need be.

In this episode, you'll learn:

Exactly how I plan my year, in terms of launches & hitting income goals.
How to develop a sales strategy for each offer [hint: Not every offer needs a big launch]
A simple way to map your year that gives you structure, confidence and focus each month.

Happy New Year!

For the first episode of 2022, I want to share with you our little annual tradition, it's our process of reflecting, planning and setting goals for the new year.

The biggest difference between goal setting for your business, and this, is that this is a process that Jovon (my husband) and I do TOGETHER each year.

We've done this together for years, even when Jovon worked corporate and my business was a hobby - and I really do believe it's been so effective for us to really stay aligned and focused on our big LIFE goals and how we're going to achieve them.

In this episode you'll get raw insights into:

Our family values, and how they help us make life & business decisions
How we reflect & celebrate the year including the big wins AND the goals we didn't achieve.
Our really low-key & casual process for setting family, personal & business goals. [Think: a crayon & a single piece of paper.]

Open Cart Ads are some of my favourite to run.

Here's why.

If you're embracing the Live Launch marketing model for your online course or membership, you only have a short window to hit your sales target - the 'open cart' phase.

Running Facebook and Instagram Ads during your open cart will guarantee that your audience will see your content. With email open rates sitting at 20-30% and organic reach inconsistent… this will provide you with that extra layer of awareness so that your audience will feel like they're "seeing you everywhere".

These are Ads also super affordable #yay with great returns.

Want to hear my top 5 Ads to run during your next open cart?

Tune in to listen to this week's episode of Ready, Set, Launch.

Chances are you've spent a ton of time researching, comparing and deciding on which platform you should use to host your online course &/or create your funnels.

💭 Should I invest in ClickFunnels? Kartra? Kajabi? They seem expensive... maybe I'm not ready for that?

💭 Maybe I could DIY my course using my Wordpress or Squarespace Website and save a few $$?

💭 Or perhaps a cheaper course hosting platform like Teachable or Simplero will work me?...

💭 But what about email marketing? landing pages? sales pages? checkout pages?

💭 Arghhh, it's too much!

Yep - decision fatigue... and you haven't even launched yet.

It's hard to know what you're going to need in a platform when you're just getting started... and this can sometimes mean choosing the wrong platform now and regretting your decision later (Painful!)

In this week's episode of READY, SET, LAUNCH! I'm sharing all my best tips to help you choose the course platform that will perfectly suit your needs.

Here's what you'll learn:

The mistakes I made when I first launched my course, including why I moved from Teachable to Kajabi.
What you should be looking for in a course platform.
Why the cheapest isn't always the best
How you can start money from your courses ASAP

Today on the podcast, we’re talking to the amazing Gemma Benad all about adopting a success mindset, especially during a launch (when you often feel so exposed, vulnerable & afraid). Shifting your mindset and energy during a launch from being full of fear to one of abundance & success will have an incredible impact on who you attract to your course. People aren’t buying what you teach > they’re buying into YOU as the teacher!

I know I’m one to talk about strategy, tech & funnels > but trust me when I say that mindset, attitude & energy is something you need to be constantly working on if you want to scale your income and impact.

Here's what we chat about:

Why it's important to be consistently working on your mindset as you scale your online business.
How to lean into your launch with more authenticity, accepting of all emotions and feelings (good and bad!).
Practical things you can do when you start spiralling down a negative thought pattern during a launch.

Find out more about Gemma Benad here:

Instagram: https://www.instagram.com/iamgemmabenad/

Website: https://www.gemmabenad.com/

Today we’re going to talk about your PRE LAUNCH! Your pre-launch is the months leading up to you selling your online course.

Quite often when we hear about course launching - we hear about Webinars, Free Challenges, Video Series and all that exciting stuff - which is amazing… but what we don’t hear or see is what happens before all that exciting stuff.

Imagine your next launch, your webinar or your challenge, is one massive house party…. Your pre-launch is the time you need to take to plan the party - and make friends.

A pre launch is really important if you don’t have a big email list or you have launched once or twice before and you know that you’re existing audience has already seen your offer a few times.

In this episode you’ll learn:

The 3 phases of your launch; and where the pre-launch fits in
What you can do in your pre-launch to grow your list & connect with your new audience
When to start talking about your offer, and how to get your new leads interested
How to use Facebook Ads to fuel your pre launch funnel

Today on the podcast we are speaking to the beautiful Annie Gichuru about representation in business and how to become a genuine ally and advocate for people of colour.

In this episode, Annie & I chat about:

What it means to be a GENUINE Ally & Advocate for people of colour both in business and at home.
Where to start when it comes to 'doing the work' and building an inclusive business.
How to overcome the fear of saying the wrong thing, being called out or causing more harm.
Practical steps you can take TODAY to start educating yourself.

Today on the podcast we have the lovely Samar joining us to share her experience with pivoting from 1:1 services to group programs and how she uses Facebook Ads to grow her list, build her Facebook Group and fill her webinars.

If you're an online business owner and you're ready to scale your online course, you're going to need to generate leads and grow your email list using Facebook Ads. You can do this during your pre-launch by promoting your lead magnet or during your launch by promoting your launch event, be it a webinar or a challenge.

Your cost per lead (how much it costs you to get one person on your email list) is one of the most important metrics you need to track, and reducing your cost per lead is going to become one of the ultimate goals when it comes to your Facebook Ads.

In this episode you'll learn:

A quick updated on the continuing Facebook/Apple saga and what you need to do with your Ads to avoid them being switched off.
How reducing your cost per lead will have a positive impact on your sales results.
What a good cost per lead is, and how you can track yours.
3 tips to reduce your cost per lead (and they're not all to do with the Ads themselves.)

Chances are you created a course because you attached yourself to the dream and desire to create passive income... and along the way you quickly realised that your course is only as good as the funnel that goes with it.

Without a high converting funnel, it's hard to sell courses.

Every course creator needs a funnel that attracts and converts dream leads.

That’s why I wanted to bring Kate McKibbin from Hello Funnels onto the Podcast to chat all things funnels. Kate is the funnel Queen and an absolute OG in the online business space. She started her first online business before Instagram existed, built three 6-figure businesses, and fell in love with funnels along the way. Kate is on a mission to help make sales easy and automated for entrepreneurs.

So, let’s chat funnels with Kate!

What do you do after a launch? No matter the outcome of the launch, good, bad or indifferent, you should always reflect on what worked and what didn't. Your results, and all your magical data, will give you the answers to the question "What should I do next..."

In this episode of Ready, Set, Launch, I want to share with you my process for reflecting on a launch - including:

How I like to recover my energy after a launch and why this is really important to avoid burnout.
A simple way to track your customer's journey through your funnel and how that gives you insights into what you should do next.
All the magical numbers you want to track - and the targets you want to aim for during a launch.

If you're not using Facebook Ads during your course launches, you're leaving money on the table!

Mastering Facebook Ads for any launch requires strategy and planning in order to be profitable.

In this episode, I'm sharing with you 3 ways to use Facebook Ads during a launch to find new dream leads, get more people to you launch events and increase your conversion rates.

In this episode of Ready, Set, Launch we're talking all about Tiny Offers. From what they are, right through to where they fit in your business, you'll walk away with strategic ways to start monetising your email list.

In this episode you'll learn:

Why you should consider creating a tiny offer and what your tiny offer could be.
Where tiny offers fit in your overall funnel, and why you shouldn't sell them as a stand alone offer.
Why I'm using tiny offers in my business to replace things I would normally give away for free

Wondering how on earth anyone has a 5 or 6 or 7 figure launch these days? It comes down to knowing your numbers, doing more of what works and tweaking what doesn't.

Sounds simple, I know.

Let's talk about it in more detail in today's episode of Ready, Set, Launch.

In this episode, I share...

The numbers you need to track in each launch so you know exactly what you need to tweak in order to scale.

A few of the common mistakes course creators keep repeating that keeps them playing small.

How to slowly but surely improve your launch results time and time again.

In this episode I want to walk you through the #1 funnel every course creators needs to scale their income & impact! It's the funnel that will help you attract dream leads to your email list & turn them from strangers to obsessed buyers.

Your fear of wasting money on Facebook Ads might be holding you back from growing your business. Let's talk about that!

In this episode, I'll share:

Why I've always spent money on Ads, even when my business expenses were coming out of the family budget (and we were on a TIGHT budget)
How to be strategic & smart with your budget so you're not just pouring your money down the drain.
All the amazing ways you can maximise your return on your investment in the short term & long term.

Enjoy!

In this episode I'm going to give you an overview of Apples new privacy moves and how that's going to impact your Facebook Ads.

I promise not to geek out on you! I'll just deliver what I think you need to know if you're currently running Ads on Facebook.

Here's what we'll cover:

What the new Apple iOS14 update is (and why everyone's freaking out about it)
How it will impact your Facebook Ads
What you need to do about it
Why it's nothing to freak out over

Woohoo! Welcome to the very first episode of the Ready, Set, Launch Podcast in 2021.

In today's episode I'm giving you a personal update on what's been happening in my world over the past few months, as well as looking forward at the plans we have for 2021.

With 2021 in mind, I'm also sharing with you my top predictions and trends for course launching this year.

When it comes to launching courses, it’s really important your messaging is aligned throughout your entire funnel. From your pre-launch content, through to your webinar and your sales page. This is something I don’t think people speak enough about - which seems crazy - because mastering your message is the key to being able to scale your launches.

Today I’m bringing Lisa Kniebe on the show to share with you her tips to help you master your messaging for your next course launch.

In this episode, we’re chatting about:

The difference between messaging and writing copy
Key mistakes people make with their messaging during a launch
How to refine your messaging whether you’re just getting started in your online business, or ready to start scaling.

Next year I’m joining forces with copy coach Lisa Kniebe to bring you an exclusive 6 month Mastermind experience for course creators who are ready to scale up their launches.

Click here to find out more & join the waitlist: www.jessicatutton.com.au/mastermind

Welcome to this episode of Ready, Set, Launch! Today we’re going to talk about WEBINARS! Webinars are quickly becoming my favourite way to launch a course. They’re fun. They’re engaging. And they convert really really well.

My last 2 webinars have had a 20% conversion rate from the people who attended. Which means 20% of people who have shown up live, have purchased my course.

And this isn’t because of trickery, fancy slick sales tactics or seamless tech setups. Trust me, I keep things REALLY simple.

So in today’s episode I want to share my top 6 tips to a client winning webinar.

Make sure your messaging is aligned.

From your FB Ads, to your webinar topic, to your sales page > You need to make sure you’re attracting the right people for your offer.

Don’t over-teach.

One of the biggest mistakes I see people make is trying to over deliver in their webinar presentations because they’re afraid of people attending the webinar and complaining that the webinar was all ‘pitch’ and no value.

The truth is, you’ll likely - at some stage - have someone come to you unhappy with your content. It’s inevitable when you’re scaling. Remember: You’re not showing up to please that person. You’re creating your content for your DREAM client > and you don’t want to overwhelm her. She just needs a few quick wins to give her the roadmap to solving her problem. Your paid program will give her the exact “how to”.

Practice your pitch.

The pitch is what all my students dread the most. And I’ll admit - It’s a tricky one to transition to. The best thing you can do to master your pitch - is practice practice practice.

Keep your tech simple.

If you’re just getting started with webinars, I recommend Zoom simply because you’re most likely familiar with that platform and you can avoid having to learn anything new or create any complex integration.

When you’re ready to ‘upgrade’ to a better experience for both YOU as the presenter and your audience, then I would recommend Demio. It’s simple, affordable & the features are incredible.

Create incentives for people to buy while you're on live.

People are most likely to buy anything when there is an element or urgency or scarcity. When you’re live ont he webinar your your audience - make your sales pitch fun by offering an incentive for people to buy before you end the session.

And YES - this does work.

Focus on getting people to show up LIVE

Getting people to attend ANY free event whether in person or online is always a challenge. You really need to focus on:

Making sure your audience knows all the details; date, time, how to join
Send plenty of reminders
Create further incentives (like a BONUS PDF guide) to people who attend live.

Last month I launched Facebook Ad Launch Formula. This is my signature program to help course creators launch & scale their digital products using Facebook Ads.

During the launch I generated 36K in sales from the course, and in today’s episode, I want to openly share 30 of my biggest lessons from this launch. From what worked really well, to what I know I need to change for my next launch; I’m pulling back the curtains and sharing it all in this episode.

Are you constantly umm’ing and ahh’ing over what to charge for your course, membership or 1:1 services?

You are not alone!

I think every entrepreneur has had a moment where they sit and look at their sales page or services page - thinking - “Will people pay this?” “Is this too expensive?” or perhaps even thinking “I know I need to increase my prices… but HOWWWW???”

Pricing your business to generate profits, without burning yourself out, requires some strategy, thought and - in some cases, some expert help!!!

That’s why I wanted to bring Jess Miller on to the podcast to chat all about pricing your courses, memberships & 1:1 services.

In today’s episode, Jess & I chat about:

How to get started with pricing your online offers
Discounts, early birds, bonuses & value stacking during a launch
How to increase your prices with more ease

Jess has an upcoming free masterclass Pricing for Profit where she’s going to share how to charge with confidence, attract more clients & grow your bottom line - without all the pushing, sacrifice and 'shoulds'. You can sign up for that here: https://www.theinspiredmark.com/profit

A question I get a lot from people is “How can I get started with Facebook Ads with just a small budget.”

The good news is that you can actually do A LOT with a small budget.

In fact, a small budget can generate amazing results quickly, which can lead to you increasing your budget and scaling your business.

If you’re working with a $5 Facebook Ad Budget, and you’re a service based online business, I would highly recommend investing that budget into a list building campaign.

What does that look like?

Using Facebook Ads to drive traffic to your opt-in page for people to download your lead magnet.

In today’s episode I’ll share with you my top 7 tips for a highly effective $5 a day Facebook List Building Campaign.

Do you keep pushing back the launch of your course?

Is the anxiety of your launch keeping you up at night?

Was your last launch a super stressful experience that left you feeling like a failure?

The fear of launching is real, and the fear can show up in so many different ways.

In today’s episode of the Ready, Set, Launch Podcast I’m chatting with Sam Dhu all about fear, imposter syndrome & how to stop playing small in business.

Sam Dhu is a Positive Psychology Life Coach and psychotherapist with six years of university qualifications. Sam is also a Mum, business owner & has first hand experience with pushing through her own fear to launch her online Biz Mama Mindset Experience.

Join us as we chat all about overcoming big emotions when it comes to launching.

Want more help from Sam to get unstuck and stop procrastinating? Click here to sign up for Sam’s free masterclass.

https://pages.samanthadhucoaching.com/procrastination-masterclass-replay/

When I talk to newbie course creators, 9 times out of 10 they’ll tell me they want an online course that sells in the background of their business, making them money in their sleep.

This type of course, is what we refer to as a an “evergreen” course; which means it’s always available to buy.

Compared to an open-shut course model where you only open the doors to your course a few times each year.

But here’s the thing about evergreen; just because your course is available 24/7 - doesn’t necessarily mean you’re going to make sales in your sleep.

You need a sales strategy.

A funnel.

So in today’s episode I want to share with you 4 ways to sell your course on evergreen.

In this episode I'm going to talk to you about what you need to do in your business before you start running Facebook Ads, and how to know when you're ready to start advertising.

I also #rant about how we, as women, can sometimes hold ourselves back, even when we are "business-ready" because we're scared...

We're scared of failing.
We're scared of wasting money.
We're scared of what people might think.
We're scared we're not expert enough.

It's time to flip the switch, and scale!

Are you with me?

In this episode of the Business, Babies & Passive Income Podcast I want to teach you how you can set-up your first tripwire funnel, without any fancy tech or having to create any new products.

Why are tripwires so popular in online business? Because when someone purchases one of your low value offers, they’re more likely to go on and buy one of your high value offers. Plus, when you’re running Facebook Ads, the sales from your tripwire end up paying for your Ads. So you can basically start building your list as fast as you want, while instantly seeing the ROI.

In this episode, I'll share:

What a tripwire is, and why it's such a game changer when it comes to lead generation
The type of product you can use as a tripwire, and how to price & position your offer
The tech requirements for a tripwire funnel (and how to create a funnel without having to invest in fancy software)
How to construct your tripwire sales page

This week on the Business, Babies & Passive Income Podcast I’m chatting with Hayley Brown all about how to show up as a leader in a 1 woman operation.

Hayley is a Mum of 2, juggling business & babies, who pivoted from working in HR & Corporate to becoming a Leadership and Life Coach helping women in business identify their strengths as a modern leader & successful entrepreneur.

Hayley admits that when she transitioned from corporate to solo business owner, she struggled to see herself as a leader, but she quickly realised that being a leader in a 1 woman operation is essential in order to build a successful brand and business.

In this episode Hayley shares:

What it means to show up as a leader in your personal life & online business
Simple mindset shifts you can make to help you identify as a leader, and show up with authority.
How confidence might be holding you back from showing up as a leader, and what you can do about it.

In today’s episode I’m going to walk you through my entire Facebook Ad strategy to turn your average course launch into a 5 figure launch that you can scale.

When you get this formula right, launching your course becomes a numbers game and your results can become predictable.

This week on the Business, Babies & Passive Income Podcast I’m chatting with Jocelyn Green all about peaceful parenting…

If there’s one thing I’ve learnt from Jocelyn, it’s that peaceful parenting starts with YOU, and looking after yourself. Which right now is more important than ever before.

Given that all of us are currently in some form of self isolation or lockdown, and our kids are home from school, I want to help you ladies not only survive this period of adjustment - but thrive through this experience.

This is a rapid-fire Q&A session where I answer all the questions that are flying my way in relation to how to show up in your online business during the Coronavirus pandemic.

I'll be answering questions like...

"What's the easiest way for me to get my business online?"

"Is it insensitive to be launching my course right now?"

"How will pandemic impact my launch results?"

"Should I still be running Facebook Ads?"

And more!

In today’s episode we’re going to be chatting with Jen Butler all about the pros and cons of pre-selling a course.

Pre-selling basically means selling your course before you create it. It’s a great way to validate that the course is WORTH creating and that there’s a NEED for your course.

But it also comes with a bit of pressure; because if you do make sales, you’re committed to creating the course in a very short timeframe.

Which I can imagine would be great for those who need the ultimate accountability…. But also could become a tad stressful.

Jen recently went through the process, and I thought it would be fun to get her take on the process, and what she loved and didn’t love about the process.

In today’s episode we’re going to be talking numbers… Because if your Ads &/or Funnel aren’t converting - your numbers will be telling you why.

This episode is applicable for all funnels and all ads.

You might have a lead magnet with an email sequence, that might not be generating you any sales.
Or an online e-commerce store that isn’t profitable.
Maybe you've tried to launch your course with a challenge or webinar in the past without much success.

When you don't see immediate results in your campaign, instead of just shelving your funnel; giving up… or starting something completely from scratch…

I highly HIGHLY recommend first looking at your funnel from start to finish.

Because your numbers will be telling a story. They’ll tell you exactly what’s working, what’s not working & where people are getting stuck.

And when you learn to read this, you’ll know what needs tweaking.

In today’s episode, we’re going to be chatting with Gabby Heley all about balancing business and babies. Gabby is a Mum of 2 young kids, a Practicing Clinical Psychologist, founder of The Sage Society and she's just launched her brand new membership The Happiness Hub, where she shares all her tools, techniques and strategies to help in you #dolifebetter.

I’ve worked with Gabby for the past 6 months, and I’m just blown away by her determination, ambition & drive. This lady get’s stuff done. But it’s not always easy juggling business and babies. And that’s what I want to chat with Gabby about today.

In this real, raw & honest conversation, Gabby and I chat about:

How Gabby has managed to build her business with 2 young kids, and practical strategies that she has used to ease her stress and anxiety during difficult times.
The everyday challenges we face as women trying to do it all; the business, the kids, the house, the social life?
How to cope with the fear, overwhelm & imposter-syndrome that comes along when you're launching an online business.
Why Gabby is on a mission to change the way people can access mental health facilities.

If you've ever felt shame or guilt around being a 'working Mum' this episode is FOR YOU!

In this episode I’m going to share with you 4 steps to create an online course, even if you have NO TIME!

Look, I know that transitioning from delivering a 1:1 service to selling online courses can be tough. Not only is it a steep learning curve (figuring out all the tech) - It can also be time consuming.

And what I see time and time again, is people not moving forward with their course launches because they have no time to create the course itself.

Which is valid, but here’s the thing.

When we use the phrase “I don’t have time to xyv” what we really mean is “this is not a priority for me right now.”

So if we can firstly, shift our mindset towards “making time” and secondly, reduce the amount of time it takes to create a course - you’ll quickly see that your course launch might only be a month or two away.

In this episode I’m going to share with you my tips to help you create an online course even if you have no time.

In today’s episode we’re going to learn how to nurture new email subscribers.

Quite often you’ll hear about the importance of building an email list - But what we don’t often hear about is what to do after someone signs up to your list.

And this is a really important stage of a funnel - because this is how you create not only a killer first impression, but also create a lasting impression - that often will lead to sales conversions.

So today I’m bringing Yael Keon on to the podcast to talk all things ‘email automation’ and what to do after someone signs up to our email list.

In today’s episode I want to talk to you about Facebook Ad Targeting, and how you can use targeting throughout your funnel to make sure your message is getting in front of the right person, at the right time.

Targeting is one of the top 3 “critical” components of a Facebook Ad Campaign because it determines who will see your Ad.

So in this episode I’m going to share with you…

The difference between cold, warm & hot audiences, and why this matters when it comes to targeting
How to simplify your targeting & find your dream leads (even if you’re just getting started)
Why you shouldn’t always listen to the experts when it comes to Facebook Ads

If your short term or long term goals include generating passive income or launching a course or membership - you’re going to heavily rely on your email list to make sales.

In this episode I want to share with you my top 5 ways to grow your email list WITHOUT spending money on Facebook Ads.

Have you taken the time to set your business goals for 2020? If you’re a little stuck with where to start, tune into the latest episode of the Business, Babies & Passive Income Podcast!

Jess Miller from The Inspired Mark is going to help walk us through planning our 2020.

This isn’t your typical “New Year, New You” goal setting exercise.

In this episode, Jess is going to share…

How & why you need to reflect on the year that was 2019
How to create boundaries & schedules that allow your business & family life to run harmoniously
How to set achievable & meaningful goals in your business, whilst also making sure you’re stretching your comfort zone

And we also talk about some of the challenges that we, as Mums, can face when it comes to having a planned out year… like; school holidays, sick kids & trying to work from home in those small pockets of time.

You’ll want to tune into this one.

Today I just want to take the time to REFLECT on the year that was 2019.

There have been so many highs, including welcoming our third baby - and SO many lessons, from how I market my business right through to how I show up in my business & for my family.

In this episode I’m going to share with you my biggest lessons from 2019 - and I hope you’ll be able to take something away from some, if not all of them.

Today’s guest on the podcast is Lisa Kniebe. A copy coach, educator and messaging specialist who helps entrepreneurs create transformational courses, memberships and online programs.

Lisa is my go-to-lady for all things copy related when it comes to launching. Not only does she help me write the words, but throughout the years she’s also helped me to get clear on my message and create the outlines for my online courses.

In this episode we’re going to talk about…

The 4 steps to creating your course
How to move from being stuck in your head to being in flow
The best way to validate your your course idea
Copywriting launch tips; including what you should outsource and what you can DIY.

Let's talk about Facebook ads!

For those of you who know me well, you know that Facebook ads are my jam. I rely on them a lot to build my business online, and I teach others how to do the same.

In this episode, I want to share with you 3 Facebook Ad mistakes that you might be making that might be costing you money, and what you can do about it!

If you’re thinking of having a baby, and you’re worried about how that might impact your business, your growth and your income - I really hope this episode helps give you an insight into how I planned and prepared my business for baby #3 - and what I’m anticipating to change next year when I come back into the business with a baby.

Today we’re going to look at different ways that you can scale your business online, including the pros and cons for each offer and how to determine what will suit YOU and your dream clients.

Welcome to the very first episode of Business, Babies & Passive Income!

Being the very first episode, I thought I'd take the time to welcome you to the podcast and share with you my vision for the show! I'll also give you a glimpse into my life juggling babies & business and how I define passive income when it comes to online business.