Persuasion Play: Recent Episodes

View Details

Serious students of direct response copywriting know the name Doberman Dan.Dan started selling bodybuilding guides and supplements in the 1990s as a way to find freedom from his J-O-B as a police officer.That financial freedom didn't come quickly, though.It took Dan some 9 failed businesses before he asked himself,"Why did I buy THAT thang?"...and then used the answer to build his own successful business.Doberman Dan was gracious enough to sit with me and share his story—and a few secrets—for this episode of the Persuasion Play Podcast.Here's what you'll find inside:• Introduction—and how to say Doberman Dan’s last name! (0:00)• The lessons Doberman Dan learned as a cop on the mean streets of Dayton—and how being stuck and desperate opened his eyes to self employment (1:49)• All roads lead to Dan Kennedy (6:08)• How Doberman Dan swiped a brick-and-mortar playbook to market his first successful info product (9:30)• The two-step sales funnel DD perfected in the 1990s you can still use today (10:13)• The mindset programming that keeps people stuck working a J-O-B (12:19)• Dan’s terribly honest negotiation tactic that allowed him to lead the “live anywhere” internet lifestyle—before ecom marketing existed (15:00)• The destructive changes at print magazines and newspapers which have removed ANY incentive for them to run your test ads (19:15)• Direct mail still works—the concepts don’t change—but there’s a NEW challenge marketers have to overcome (21:35)• Alex Hormozi’s lead gen case study that vindicated Dan’s position about LCV (26:53)• Can you still get a copy of Doberman Dan’s book, Just Sell the Damn Thing? (26:26)• Why marketers must sell “the magic pill” to give buyers what they truly need (29:02)• Gary Halbert’s awareness technique Doberman Dan used to troll Gary himself (31:57)• The tedious task Gary Halbert, Doberman Dan, and other direct response greats demand from their students (if you’re not already doing this, get started!) (38:00)• The “grunt work” Dan uses to attract clients: it’s not anything you couldn’t do, too (39:55)• An evergreen strategy to get your name in the hands of your ideal prospects (42:42)• Doberman Dan’s advice that goes against the grain of his own mentors—and why running your business “the guru way” can make you go flat broke (43:34)• The “3-letter alphabet agencies” keeping Dan from once again selling health supplements (45:35)• Doberman Dan’s reveals the one thang “no one else can sell” ...that can be worth tens of thousands of dollars (53:01)• The role that copywriters might play if AI eats our jobs (1:00:55)• One thing AI will never, ever replace (1:02:19)• Doberman Dan’s journey from childhood “cultural Christianity” ...to studying Eastern scriptures... and how it’s revealed to Dan why some succeed where others fail—even when they’re on the same path (1:10:49)• The verse from Psalm 82—now proven by quantum physics—which can unlock incredible divinity in every one of us (1:12:31)• The NSFW conversations Dan has that “aren’t business related” but have EVERYTHING to do with success (1:18:11)• The ancient secrets—found in both Eastern and Western scriptures—most people don’t want to understand (1:21:30)• Where to get all the direct response marketing knowledge you need in a single weekend to build yourself a massive income (1:23:08)• Doberman Dan’s secret weapon—used for over 800 years—that builds up your alpha brain waves, getting your nervous system into a creative, non-critical state of flow (1:23:46)• What’s next for Doberman Dan? (1:27:35)Wow what a convo! Thank you Dan for your time!Find Doberman Dan online and join his email list at https://www.dobermandan.com/ For more resources about persuasion and influence, including book summaries and additional podcasts, sign up for the Goldmine Marketing email list athttps://goldmine.marketing/goldminemail/Thanks for listening. Love you!Jeffrey

View Details

What’s the value of your relationship with your readers?In episode 14 of the Persuasion Play Podcast, John Brandt discusses the value of this relationship—and how it’s helped him pull in $10k, $12k, even $19k per month.John is a direct response email copywriter working in the health and supplement niche, as well as Copy Chief at The Podcast Factory.And in this interview, you’ll learn why informative emails build great relationships with your readers—even if they’re not buyers… yet.He’ll reveal the shortcut to improve your persuasive copywriting—without writing more or reading additional books.And you’ll hear about John’s “secret VIP funnel” that has brought in additional $92k in under three months.That’s not all.Listen to Episode 14 of the Persuasion Play Podcast to discover:• Why you shouldn’t take on the wrong clients. Hear why John dropped a near-perfect prospect when he raised a single red flag at the end of their sales call (Intro)• How to mine your immediate environment for ideas related to your niche. (Not everyone has the dangerous opportunity that John had… but here’s how to turn local news events into email paydirt!) (3:20)• Why doing the work teaches you far faster than reading about theory (4:07)• The “scary” career training that can make ANY career 100x easier (7:10)• Most copywriters read Halbert’s Boron Letters—but John resonates with Ben Settle’s “hard to read” books. Here’s why (8:08)• Not ready to start? Here’s what you do (8:35)• The best way to improve your copywriting isn’t writing more (and it isn’t reading more books either)—it’s this shortcut (9:15)• Why “doing everything for everyone” is the fastest way to struggle as a freelancer—here’s how to boost your positioning instead (11:50)• How to find copywriting clients—with zero budget (13:31)• When should you stop with your lead gen activities? (15:02)• A cringey cold outreach approach that gets attention—but the wrong type of attention (16:35)• How John took a supplement brand from a middling-six-figure company to a seven-figure brand with email marketing (17:13)• The trick to reengaging a dead list of 100,000+ subscribers to raise open rates and improve sales—will your clients let you do this? (18:42)• Good email marketing can do more than just sell products and services—here’s how consistent email can raise your brand’s positioning (20:03)• The VIP email sequence responsible for an additional $92k+ in sales in under 3 months (20:51)• Are you sending too many emails? Probably not—and here’s why (20:10)• How to stay FDA-compliant when you’re selling supplements (22:50)• The “MrBeast Method” to increase your copy’s believability (23:48)• What you can learn from Dragon Ball Z to help you avoid obvious sales tactics and formulas (26:13)• The valuable way to make your business competition irrelevant (28:10)• What you can learn about copy from your favorite podcasts (30:15)• The “sneaky email” that earned an additional $20k—without having a product to sell! (32:44)• How to get new stories, bullets, and insights from your clients that you’ll never squeeze out of them on your own (35:00)• The trap that new copywriters fall into that can slow your progress (everyone has to start somewhere… but if you’re in this position you want to get out as soon as you can!) (38:03)• How to set brands—including your personal copywriting brand—apart from others in your same space (41:28)• Neediness is the death of sales. Here are two sure-fire ways to remove neediness from your sales copy (42:40)To learn more from John and get his free ebook, The 6-Figure Profit First Emails Product Launch System, visit John’s website at https://JohnBrandtCopy.com/And for more on persuasion, motivation, and influence, check out my resources at https://Goldmine.Marketing/ including marketing book summaries, copywriting ideas, other podcast episodes and more.Thanks for listening!Jeffrey ThomasDirect Response Copywriterhttps://Goldmine.Marketing/

View Details

Jim Clair is a direct response copywriter who spent years in the relationship and health niches, among others.But after a few years he realized that something was severely scammy in the direct response marketing world.So he quit.Join Jim and I for this fascinating peek behind the curtain of internet gurus, direct response, motivational authors, and more.Need to really “get” a new idea or product? Mortimer Adler’s method to maximize your exposure and understanding to any idea. You can go as deep as you want on any topic—or keep it light yet fulfilling. (2:44)Why your very own self-improvement desires may be stunting your self-improvement! (4:11)Was Napoleon Hill—author of Think and Grow Rich—a total sham? Jim tells the incredible story behind some of my favorite motivational books (including TGR, Power of Positive Thinking, and others!) (7:44)Working on a positive mindset? Think again. Jim shares how his focus on mindset distracted him larger lessons (17:08)How to break free from the “approved methods” of online hustling to find your own way in marketing (19:00)Do you know Bill, the course-selling, business-coaching, Clickbank disaster? The true back story of Jim’s fictional Bill—including the character’s real-life influences (22:11)How a Clickbank success can lead to financial ruin! (23:14)Don’t follow today’s hot methods! Jim explains that his marketing team focused on what worked—while the formulaic “B Offers” often flopped (24:56)Why there are so many digital marketing gurus—and Jim names names and dishes dirt (26:30)The dangers of digital marketing conventions for ambitious marketers and entrepreneurs (28:00)Your opportunity to stand out in both Direct Response and Brand Advertising (29:53)Sell aggressively with authentic messaging. Here’s where to start (32:27)Why you should reconsider the Hero’s Journey in your marketing (35:10)How to leverage your weaknesses to grow your business—without faking social proof (38:15)Never tell a prospect, “I’ll send my calendy link!” Here’s a better way you can build business relationships (40:10)Why you should give credit to your sources (46:45)“Here’s the guy that wrote the promo!” But no one listened—they were all rushing to buy the untrue NLP breakdown (49:35)Want to get Jim’s sales letter breakdowns? Jim shares what’s happening with his project, “The Good Word” (53:07)You can find more from Jim at https://www.jimclair.com/ and on Twitter at https://twitter.com/FindJimClairThank you Jim for your time!To find more episodes of the Persuasion Play Podcast, visithttps://goldmine.marketing/private-conversations/

View Details

Are you an opportunity seeker… looking to make money online… living an independent life without a proper job?

(Aren’t we all?)

Before he was a copywriter, John Bejakovic wrote for the Motley Fool and published his own books on Amazon.

And books like the 4 Hour Work Week spoke to his interest in granting him freedom.

Then, in 2015 John stumbled into Email Copywriting.

He started his copywriting career writing a 7-email funnel for only $5.

Fast forward to today.

John now lives in Barcelona, Spain.

He works 3 hours per day.

And after releasing his own books and courses—including the bullet-sharpening Copy Riddles that I’m working through myself—he hasn’t needed to take on client work for months.

Independent life without a proper job? Checkmate.

Listen to John’s story and benefit from many lessons he’s learned, including:

**Worried about cheap clients or bad jobs on Upwork? John lays out his step-by-step plan to find clients who want to pay for your skills (2:40)

**How to increase your copywriting rates using the “External Schedule” method—even if you’re not yet confident in your skills (4:22)

**Stuck with bad clients? John’s advice to naturally attract better clients (6:09)

**What the world’s best negotiator—Jim Camp—taught John about working with the right clients. (Set these standards to cherry-pick clients you enjoy working with!) (8:50)

**Can you mimic anyone’s voice? Stop! Trying to write as someone else can be a miserable experience. Here’s the type of client to look for instead. (12:30)

**John turned his ideas into short-form content… and his content into books and courses. You can monetize your own ideas too—here’s what to do. (16:00)

**How your own content builds authority… and brings in a bit of extra income (20:42)

**Do you have a mentor? The magical ways a business coach changed John’s mindset. (21:38)

**Not all money is created equal. How to speed up your career without chasing new clients. (24:21)

**The Eugene Schwartz method to completing your deep work in 3 hours per day—it’s not a new idea but it’s a great cure for distractions! (28:23)

**Headlines make or break your ad. How John writes his best headlines and subject lines… and why a “great” headline may not always be necessary (30:21)

**Your brain tricks you into being lazy. Here’s John’s way to squeeze a bit more persuasion into his writing… even when he loves loves loves what’s already on the page. (32:02)

**Are you weak on bullets? The Gary Halbert idea—from his 1986 “Do The Twist” letter—that led to John hunting down old books to create his successful Copy Riddles course. (33:50)

**The mostly-untapped market that awaits some (but not all) copywriters. Do you have the needed skills to tap into this? (36:17)

You can find John’s book “The 10 Commandments of A-List Copywriters” on Amazon.com https://amzn.to/3NQcTug

and more about his courses and his daily email on his website at https://bejakovic.com/

Listen now as copywriter John Bejakovic shares his expertise and story in Episode 11 of the Persuasion Play Podcast.

Want to hear more exclusive Persuasion Play Podcast interviews? Check out

https://goldmine.marketing/private-conversations/ <<<

You'll find previous conversations and trainings from: • Business growth genius Ben Settle… • Direct response legend Drayton Bird… • Persuasive copywriter Matt Rizvi… • Sales coach Stephen R. Moore… • Email freelancer Dennis Demori… • Author and poker champ Annie Duke… • Children’s Book Award winner Andrew DeYoung… or • Magician and idea-generator Paul Gertner…

If you’re looking for conversations that’ll teach you persuasion and copywriting from some of the best… visit

https://goldmine.marketing/private-conversations/ <<<

View Details

Do you have a hard time deciding what to order at a restaurant?

Do you ever make the 'wrong' decision and, looking back, feel that you 'knew' it would turn out bad?

Every moment of your life, you make decisions. Where to focus, who to marry, when to leave for a meeting.

But very few of us translate our decision making into probabilities. Instead we make decisions based on feelings and get results influenced by luck.

Annie Duke, author of "How To Decide" and "Thinking In Bets," discusses your decision making in Persuasion Play Podcast episode 10.

In this episode: • Are your best decisions always the ones that turn out well? (1:50) • How "making your own luck" is a fallacy -- and the steps you can take to improve your chances of success (5:53) • Why the "Power of Negative Thinking" improves the results of your decisions (18:00) • How a "Decision Multiverse" gives you a better vision of your future (22:40) • How to expand your frame of reference to improve your understanding of data (30:59) • Why your ideas of probability may be wildly different from the people around you -- even if you seem to agree with one another (33:00) • The two-dimensional problem of your "pros and cons list" and the two additional pieces of information that can make your list useful (37:35) • The "lower-bound-upper-bound" method that improves your decisions when working with limited information (41:16) • When to make "fast decisions" to create more freedom in your life (48:59) • Why your "hard decisions" are actually some of the easier decisions you make (57:39) • How to sort your decisions to speed up your decision making process (61:57) • The best way to ask for advice if you want to hear the truth (63:57)

Annie Duke & Jeffrey Thomas discuss decisions and luck, the limits of your understanding, & more. Improve your decision making today with Episode 10 of the Persuasion Play Podcast.

Find Annie Duke at her website, https://www.annieduke.com/

Find Duke's best-selling books at Amazon: Thinking In Bets: https://bit.ly/duke-bets How To Decide: https://bit.ly/duke-decide

For more Persuasion Play Podcasts, persuasion and marketing book summaries, hundreds of blog posts --and more-- check out https://PersuasionReadingList.com/

And to improve your business results using direct response marketing, connect with Jeffrey at https://RockPaperShootLLC.com/