Alternative Stories: Recent Episodes
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Podcasting has never been more popular as people turn to on-demand media they can listen to while driving, cooking or carrying out other tasks. Many businesses and organisations have adopted podcasts as a means of getting across information about their activities but what are the benefits of having a podcast to an organisation like yours? In this blog post I’ll look at a few reasosn why a podcast could be of value to you
Sharing your activity and news . Remember how good it feels to be invited to speak at a conference or event? That opportunity to get your message across to a live audience of like-minded individuals and potential customers is invaluable to the ambitious company or creator. Now imagine that you could have that talk available for people to listen to all the time. It can be easily linked to emails or social media posts and you can add to it with new messages and other information about your work on a regular basis. Suddenly your message has a new, wider audience that can listen whenever or wherever they like.
Promoting customer and brand loyalty. Whatever field of activity you work in the chances are you have customers, followers, fans or potential audiences that you are competing for alongside other businesses or individuals like yourself. By starting a podcast you have the opportunity to foster that audience, to speak directly to them and to give them a chance to find out more about you and what you do. This attachment can promote loyalty and a feeling of connection that will result in more sales and customer retention as your followers start to feel themselves a part of your story.
Become a prominent subject-matter expert. With a podcast you will become a respected and prominent voice in your subject area. This will give you kudos and respect and could bring business your way. It may also bring you press opportunities eg if radio stations want to interview an expert in your field picking one with a podcast and high quality audio equipment will guarantee them a professional sounding comment from you.
Promotes inclusivity and offers contact with people who find reading difficult
The messages you put out in a podcast may be important to your blind or partially sighted customers. They may offer insight for people who haven’t got time to read detailed articles in a company newsletter or promotional magazine.
Demonstrates professionalism and commitment to sharing information
Your efforts in creating and promoting a podcast, especially if it is well produced and professional sounding, will show your customers that you are serious about what you do, professional and committed to sharing your information and ideas in this highly accessible manner.
Content can be reused in social media posts, website content or commercials
Reuse the best bits of your podcast as the soundtrack to social media videos or audiograms. Multi-media content on twitter or Instagram gets far more views and retweets than posts that only have text or a picture. You already have the content so why not reuse it to work harder for you on your social platforms.
A high quality podcast can make you seem more human, approachable and trustworthy to your customers
By sharing a little more information about you as a business owner or creator you will appear more human and relatable to your existing and potential customers. By all means talk about your business and your areas of expertise but also chat about your plans for the weekend, a hobby or interest you may share with your customers, books you’re read or films you’ve watched. All of these things could foster connections with clients that you can then explore further in face-to-face contact.
If this blog has given you ideas please contact us via office@alternativestories.com for a free informal discussion about your requirements and ideas.
The post Why Your Business Needs A Podcast appeared first on Alternative Stories.
We’re always delighted to work with creative people who want to tell their stories through audio. We’re recently finished post-production on a fantastic project in which we partnered with York St John University, The British Council, ICPAC (The Nairobi based IGAD Climate Prediction and Applications Centre) and production company Adverse Camber. “Listening to the Rainmakers” is a documentary podcast series focussing on the impact of climate change in East Africa, specifically in the border regions between South Sudan and Kenya. The series explores the clashes between traditional beliefs and the realities of climate change in the area and is brilliantly narrated by storytellers Mara Menzies and John Mukeni Namai who travelled around the area speaking to local people about their experiences of the changing climate.
You’ll be able to listen to the series from 10th May when it is officially launched.
Read more about the project here https://adversecamber.org/project/storying-our-futures
The post “Listening To The Rainmakers” : A Documentary Podcast Series. appeared first on Alternative Stories.
The last month has brought some fantastic recognition for the work we do in making audio drama.
First our drama “The Gathering” by writer Lewis Carter was announced as a selection for the UK international radio drama festival where it was heard alongside dramas from around the world. Whilst it didn’t win the main prize which went to a brilliant drama by the Polish Radio Theatre, it was an incredible experience to spend time alongside other audio drama creators and to listen to their work (with handy translations provided)
You can listen to The Gathering here
https://www.buzzsprout.com/411730/11594709-the-gathering-an-audio-drama
Also this month, the theme music I wrote for the Scandinavian science-fiction drama “Chaika”, by Karin Heimdahl of Y2K productions won a prestigious AudioVerse award. The AudioVerse awards are sometimes described as the Oscars of audio drama and whilst Alternative Stories actors and productions had been nominated for them previously, we hadn’t actually won one until now. I’m hugely indebted to Karin and her team for asking me to compose the theme and very proud to be working on such a fantastic drama which also scooped an award for best supporting actress awarded to Charlotte Norup
Find out more about Chaika and listen free here
https://y2kpod.com/chaika-listen/
The post Awards And Recognition appeared first on Alternative Stories.
Hare Spell is an original audio drama written by Fay Hield, Terri Windling, Sarah Hesketh and Sarra Culleno and with original music by Fay Hield and a soundtrack by Inge Thomson. Inspired by songs from the new album Wrackline by … Continue reading →
Our podcast this week is an abridged adaptation of Mary J. Oliver’s book “Jim Neat : The Case of a Young Man Down on his Luck available now from Seren Books. “Jim Neat” is part poetry collection, part historical drama, … Continue reading →
We are delighted to be working with Jackie once again, this time in a lead role. In Anglia she plays the part of Rachel Woods, a journalist working for the New York City based radio network, ANN. Jackie is an … Continue reading →
The story is set ten years from now. I’m assuming a few things about the world in 2029. Climate change will have moved on. Countries nearer to the equator will be heating up. Water will be becoming scarcer in these … Continue reading →
Saying goodbye Our Farewell Monologue series originally began as a means of bridging a gap between the availability of our audio dramas. We wanted to produce some shorter episodes of the podcast to keep our listeners interested until our next … Continue reading →
Welcome to our first Poetry Special Edition. In this podcast we introduce the work of three of our favourite poets Will Burns, Chelsie Buckner and Julie Stevens. We hope you’ll enjoy listening to their poems on the podcast and seek … Continue reading →
Soundtrack 3: Our title Theme Our theme music is called (rather imaginatively) Soundtrack 3. In a way it inspired the whole podcast. Chris Gregory composed it one afternoon and it seemed like a theme tune in need of a show! … Continue reading →
The Adults in the Room The Adults in the room is an audio play starring Tiffany Clare as Amber and Catharine Daddario as Veronica. Amber and Veronica are cousins living in London and New York. Inseparable as children and teenagers, … Continue reading →
In our latest podcast episode we featured audio drama and poetry based on the story of Medusa from classical mythology. In any depiction of a story from mythology there is far more than we can cover in one podcast but … Continue reading →
“Hera” By Chelsie Buckner @poemsandpeonies on instagram I am Hera goddess of fertility ruler of the matriarchy and clothed in silky golden light led by chariots of Persian birds I am the punisher of all of those that do not … Continue reading →