The Ecommerce Opportunity by Chase Dimond: Recent Episodes
Chase Dimond
The Ecommerce Opportunity gives you the inside look at what's working today in Ecommerce and where the opportunities lie in both the present and future. We chat with founders and marketers to uncover insights and opportunities for brands, agencies, and freelancers alike.
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This episode is all about how to host an amazing in-person event. We all know how dry and boring conferences can be when they use a cookie-cutter approach, so Chase and Mason break down exactly what a “best in class” meetup would look like.
It all starts by recapping Chase’s recent experience at an event called Commerce Roundtable, where he highlights what the organizers did well to make it stand out from most live events. Then, the guys break that down into tactical advice Mason can apply to his first real in-person mastermind for members of his CopyMBA inner circle.
Tune in if you want to learn what separates a so-so event from an amazing experience, or if you want to hear what big plans the boys have in store to close out the year.
And, while you’re here, give a shout-out to the best live event you’ve ever attended in the comments!
“I think the biggest message is just be a good person. Do good things for the community that end up being a win-win for everyone. You'll be really surprised by the support that you get in return.”
– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
- Mason’s New Italian Interior Designer – Mase missed the deadline on getting his new studio set up, but he’s bringing in the big guns to help out! Hear how he found her, and why he’s paying five figures to get the perfect vibe.
- Chase’s Experience At Commerce Roundtable – Jimmy and his team really nailed this event, so Chase shares what made it such a great experience, from the speaker lineup to the venue and extracurriculars.
- A Sneak Peek At Chase’s New Media Company – Chase is getting back into the ecommerce and email marketing game by partnering up with a heavy hitter to launch a new media brand. Hear where they’re at today and how they plan to make a splash over the next few weeks.
- How Mason Plans To Crush His Own Live Event – The boys translate Chase’s experience into a tactical playbook Mason will use to host his own in-person event for members of his Inner Circle. Steal the best practices he plans to use to make that an amazing experience for his most accomplished students.
- Q4 Goals and Ambitions – It’s hard to believe, but Q4 is here! The boys talk about their lofty goals for the rest of the year and lay out exactly what needs to happen for them to get there.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:02:57 – Commerce Roundtable Recap
00:05:39 – Chase’s New Project (Media Brand)
00:09:08 – Planning For The First Live CopyMBA Event
00:11:07 – How To Host An Amazing In-Person Meetup
00:20:07 – Chase And Mason’s Goals For Q4
00:25:15 – Closing Thoughts & Send-off
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Bat
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Watch this episode on YouTube
In this episode, we hear about Mason’s experience at New York Fashion Week (not on the catwalk, sadly) and the fellas share some of their best tips around networking, dealing with problem clients, and breaking through plateaus when building a brand.
It all kicks off with a discussion about how to get in tight with celebrities and A-list influencers in your space, without coming off as sleazy or creepy. Then, the boys talk about dealing with nightmare clients and how to shore up your filtering systems. Finally, they talk about the value of consistency and how sometimes your audience growth efforts finally pop after weeks (or months) of frustration.
Tune in if you want to learn how to effectively network and build relationships that can propel your career forward, or if you’re struggling to build your personal brand and want some motivation to see it through to the finish line.
Have you ever met a celebrity or big influencer? Share your most impressive name drop in the comments!
“If you have spent two, three months doing something consistently and nothing's actually happening for you, that doesn't mean that it's actually dead.”
– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
- Networking With Influencers And Celebrities – The boys talk about how to connect with influential people in a niche without feeling like a creep. They emphasize treating high profile people like a friend, not an idol, and emphasize leading with valuable support that has no strings attached.
- How To Stand Out In Someone’s Inbox – Chase shares a cold email that broke through the noise and got his attention. The guys share their thoughts on how to make a genuine connection with an influential person who doesn’t even know you exist yet.
- Filtering Out An Dealing With Problem Clients – Chase and Mason talk about what filters they have in place to weed out poor-fit clients, and how they handle the situation whenever a seemingly good client turns into a nightmare account. You can’t prevent 100% of bad-fit experiences, but their advice can help you minimize your exposure to high stress, low value engagements.
- The Importance of Consistency For Audience Growth – Finally, the boys emphasize patience and consistency when it comes to building your audience. They emphasize that it often takes weeks or months of effort and experimentation to find the perfect approach that eventually leads to rapid growth. Don’t give up digging right before you get to the gold!
KEY MOMENTS IN THIS EPISODE:
00:03:53 – How to connect with influential people
00:15:20 – The anatomy of a high quality client
00:21:09 – How to deal with nightmare clients
00:23:37 – Why persistence is key to audience growth
00:27:05 – Closing thoughts and resources
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
- www.chasedimond.com
- www.twitter.com/ecomchasedimond
- www.linkedin.com/in/chasedimond
Keep up with Mason at…
- www.copymba.com
- www.twitter.com/CardinalMason
- www.tiktok.com/@cardinalmason
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers
Send us a text
Watch This Episode On YouTube
In this episode, Chase and Mason cover a variety of topics around personal branding, ranging from how to build an effective marketing funnel to how to structure your LinkedIn profile for success.
They start by doing some “funnel hacking” to reverse engineer the customer acquisition model that helped Publishing.com go from $2M to $100M almost overnight. This ties into Alex Hormozis value equation, which they use to self-assess their own offers.
Next, they run a personal brand audit on an Instagram influencer who has done an amazing job identifying a differentiated niche and positioning herself as THE go-to resource for that community.
Tune in if you want to copy a successful personal branding playbook, and ride along as Chase tears down Mason’s LinkedIn profile to help him grow his audience faster.
"Content alone isn't enough to go viral these days. Every person doing ghostwriting or content should have some distribution built in. Content alone isn't enough."– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
- Funnel Hacking $100 Million Company – The boys analyze a company from Alex Hormozi’s portfolio that’s gone from $2M to $100M in not time flat. They share the good, the bad, and the ugly from this high-performing funnel.
- Personal Brand Breakdown – Mason leads an audit of a successful Instagram influencer who has carved out the perfect niche for herself. The guys translate her efforts into a handful of tips anyone can use to build a better brand.
- How To Be A Premium Brand – The fellas discuss the importance of presenting a premium image while creating content for your brand. They emphasize the benefits of having high-quality production, not just amazing content.
- Roasting Mason’s LinkedIn Profile – Chase evaluates the effectiveness of Mason’s LinkedIn profile and outlines a few modest changes he could make to significantly increase visibility and attract more followers.
- Why Fall Is A Great Time For Change – The guys compare the effectiveness of starting new habits or projects in September versus New Year's and discuss why the fall season might be the best time of year to “start fresh.”
KEY MOMENTS IN THIS EPISODE:
- 00:01:44 – Funnel Hacking A $100M Business
- 00:06:56 – Breaking Down The Value Equation
- 00:10:04 – How To Become A “Mass Market” Brand
- 00:12:40 – Analyzing The Personal Brand Of An IG Influencer
- 00:21:35 – Roasting Mason’s LinkedIn Profile
- 00:25:45 – Anyone Who Writes Should Invest In Distribution
- 00:27:56 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
- www.chasedimond.com
- www.twitter.com/ecomchasedimond
- www.linkedin.com/in/chasedimond
Keep up with Mason at…
- www.copymba.com
- www.twitter.com/CardinalMason
- www.tiktok.com/@cardinalmason
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
Send us a Text Message.
Watch this on YouTube: https://youtu.be/zivim8b7Hqs
In this episode, Chase and Mason discuss some of the biggest Ls they’ve taken as business owners, and the steps they took to turn their setbacks into comebacks.
They also share their best advice for building killer products, which includes actively listening to customer feedback and finding new ways to take off your “expert hat” and look at your work through the eyes of a beginner.
They wrap up the conversation by talking about a new project Mason’s working on, and how much he’s enjoyed going from being the master to being the student all over again.
Tune in if you want to hear a few anti-success stories and drop a comment with the book you think the boys should use to kick off the Dimond Download book club.
"I remember a period of time where I thought, 'Oh man, this isn't all that it was chalked up to be.' We were counting on this money, and it just didn't come. Those early days were brutal."– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
- Business Recovery Stories – Hear about a few of the guys’ past failures and what lessons they continue to carry with them to avoid going through the same miserable experiences.
- Getting Ghosted By Clients – Learn what steps to take to prevent getting ghosted by clients who accept your work, but intentionally (or unintentionally) avoid paying what you’re owed.
- How To Build A Killer Product – Gain a better understanding of how customer feedback can help you shape your product into something that’s even more valuable than what you’d be able to come up with in isolation.
- Community Building For Services – It may seem counterintuitive, but layering a community component on top of a service business can significantly improve client retention and provide better client outcomes with minimal additional effort.
- Sustaining The “Beginner’s Mindset” – Learn about the value of putting yourself in uncomfortable situations, where you’re trying to learn a new skill from scratch, and how that can provide inspiration for other lines of work where you’re much more experienced.
KEY MOMENTS IN THIS EPISODE:
00:01:50 – Business Recovery/Bounceback/Survival Stories
00:09:00 – Getting Ghosted By Clients Who Won't Pay
00:12:30 – What You Give Out, You Get Back 10x Over
00:17:05 – How To Be A Better Course Seller/Online Coach
00:20:11 – Importance of Listening To Customers & Serving Their Needs
00:24:35 – Mason's Going Deep On Research For A New Project
00:29:11 – How Many Hours A Week Of Free Time?
00:31:36 – Dimond Download Book Club?
00:34:00 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
- www.chasedimond.com
- www.twitter.com/ecomchasedimond
- www.linkedin.com/in/chasedimond
Keep up with Mason at…
- www.copymba.com
- www.twitter.com/CardinalMason
- www.tiktok.com/@cardinalmason
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosoc
Send us a Text Message.
In this episode, Chase and Mason discuss what makes the difference between “big” businesses and “HUGE” businesses, and lay out some of the common traits they’ve observed among the top 1% of founders.
They also tell stories of their best “money well spent” scenarios, where the value they got from the product or experience was exponentially more than what they invested. Spoiler Alert: The examples they share aren’t the ones you’d expect.
The conversation wraps up with a quick business update from Mason, who finally decided to take ads seriously and is now on track to have his first $1M month.
Tune in to get a sneak peek at Mason’s new penthouse pad (it’s absolutely baller) and drop a comment with your own best “money well spent” story.
"I think number one is just like the entrepreneur is hungry and they're hungry not for a base hit, or even a double – they're hungry for a home run or a grand slam. And they’re going to keep swinging until they get it."– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
- Factors for Big Business Success – Learn what separates big businesses from HUGE businesses, and what common traits, tendencies, or behaviors make these ambitious founders uniquely capable of building such behemoths.
- Best “Money Well Spent” Scenarios – Hear examples from the boys about things they’ve paid for that have returned 10x more than they spent. These aren’t your common investment examples, but lesser-known products, services, and experiences that are worth every penny – and then some!
- Buying Clout – If you have more money than you know what to do with, you’re probably going to default to acquiring material possessions. That’s all well and good, but the boys are here to tell you why investing in relationships, not objects, is a better use of that money.
- Paid Ads Success – Learn how Mason started experimenting with paid acquisition and is already seeing a significant ROI, which has him on track to have his first seven figure month by the end of the year.
- Audience Monetization Mastery – Many creators have huge audiences, but it doesn’t translate into significant revenue for their business. Hear the fellas discuss why they think Mason is so much better at monetizing that attention, and take notes on which aspects you can apply to your own content.
KEY MOMENTS IN THIS EPISODE:
- 00:00:00 – Introduction
- 00:01:42 – Why are big businesses big?
- 00:08:05 – What are the traits of a top 1% founder?
- 00:13:20 – Examples of the best "money well spent"
- 00:21:08 – Benefits of patronizing the same spot and "buying clout"
- 00:26:11 – Mason Business Update
- 00:35:09 – Closing Thoughts & Resources
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.n
Send us a Text Message.
In this episode, Chase and Mason talk about the value of spending time with people in-person, whether that’s taking time off to enjoy a golf trip with the boys, attending a private mastermind, or hosting an industry meet-up.
Mason also shares his best takeaway from attending a mastermind hosted by Jeremy Haynes, which involves a concept called “goal math” that makes even your most ambitious revenue targets feel attainable.
They wrap up the conversation by sharing a few high value projects they’ve each been putting off, and discuss how silly it is to delay doing something that will obviously have a positive impact on the business.
Tune in to find out if Chase and Mason are going to start “The Dimond Dinner Series” after getting so much value from hanging out with folks IRL.
"I don't think you can tell when someone's decent to good. But when the production quality is high AND the content is valuable, that’s when it’s actually perceived to be high value. That's the trifecta."
– Mason
WHAT YOU’LL LEARN ABOUT:
- The Power of "Goal Math" – Mason shares how a mastermind event taught him this method of setting revenue goals and calculating the number of leads/clients needed to achieve them. This is a great way to make your most ambitious goals feel reasonable and attainable.
- The Power of In-Person Connections – Both Chase and Mason share their experiences using in-person trips, masterminds, and meet-ups to build relationships. They highlight the unmatched benefit of face-to-face interactions over online alternatives.
- Putting Off The “Important, But Not Urgent” – The fellas admit to putting off important tasks, even when they know they could have a significant impact on their business. They also discuss strategies for avoiding this tendency in the future.
- Leveling Up Communication Skills – Chase emphasizes the importance of being an elite communicator and shares his goal of working with an experienced coach or mentor to become a Top 1% public speaker.
- How Production Quality Influences Customer Perception – Mason and Chase both share their personal experiences with scenarios where production quality made a significant impact on first impressions and conversions, especially for something like a professional service or high ticket course.
KEY MOMENTS IN THIS EPISODE:
- 00:00:00 – Introduction
- 00:03:20 – How “Goal Math” Can Help You Hit Your Targets
- 00:08:04 – The Power Of In-Person Trips, Masterminds, and Meet-ups
- 00:19:05 – Things We’ve Been Putting Off For No Good Reason
- 00:26:29 – The Impact Of Production Value On Perceived Value
- 00:30:21 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
- www.chasedimond.com
- www.twitter.com/ecomchasedimond
- www.linkedin.com/in/chasedimond
Keep up with Mason at…
- www.copymba.com
- www.twitter.com/CardinalMason
- www.tiktok.com/@cardinalmason
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
Send us a Text Message.
In this episode, the boys catch up after a brief hiatus. Mason shares how a Tiktok follower accused him of being a fraud. Chase talks about his experience recording a new course for one of the world’s most popular B2B influencers.
They both share their takeaways, which center around what separates “good” creators from “great” creators, and what to look for to determine whether or not a person will live up to the public persona they display.
The fellas wrap up the conversation by sharing a few marketing resources they recently discovered that seem promising, and Chase provides an update on how his LinkedIn growth business is doing.
Tune in if you want to hear how Mason is handling the heat, or hear what the people behind some of your favorite influencer accounts are really like.
“I think it's all right to put extra effort into things that can't ROI just because it would be sick. You know what I mean? Let's just try and brand this as something amazing because WE’RE amazing.”
– Mason
WHAT YOU’LL LEARN ABOUT:
- How To Handle Getting Called A Fraud – Having a big audience isn’t all sunshine and rainbows. Sometimes you attract haters, and even though you want to defend yourself, it doesn’t always make sense to clap back.
- What Separates Experts From Amateurs – The top 1% of creators are bring their best effort to the table, every time. Learn why you need to treat your business like a professional if you want to keep up in an increasingly competitive world.
- Why Most Creators Are Smarter Than You Think – Sometimes influencers have to “dumb it down” to appeal to the masses. Some of the most popular creators out there are even more savvy and intelligent than you might expect.
- Fun New Marketing Tools and Resources – Learn about two new resources that Chase and Mason stumbled upon since they last recorded, and hear how they’re immediately applying them to their businesses.
- The Latest On Chase’s LinkedIn Growth Service – Business is booming, and Chase is starting to expand the feature set to keep growing and further improve client retention.
KEY MOMENTS IN THIS EPISODE:
- 00:00:00 – Introduction
- 00:01:31 – Responding to Online Criticism
- 00:03:19 – Shooting Course Content With A B2B Superstar
- 00:06:43 – Lessons Learn From Working With True Pros
- 00:13:43 – What B2B Influencers Are Really Like Behind The Scenes
- 00:15:24 – Promising New Marketing Resources
- 00:23:23 – LinkedIn Growth Business Update
- 00:28:13 – Should Mason Become A LinkedInfluencer?
- 00:31:03 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
Send us a Text Message.
In this episode, Chase and Mason discuss the content creation and distribution strategies they’ve used to grow their audience to over 1 million followers and subscribers, particularly on platforms like email, LinkedIn, and Twitter.
They emphasize the importance of creating valuable content that resonates with your target audience and the significance of engaging with people who reply to your posts as well as other influential players in your space.
Tune in if you want to hear what content creation and distribution strategies are working on various platforms right now, and learn how to leverage those tactics to drive more sales for your products or services.
"The more advanced the information you give, the better. If you're leading the market in sophistication, you're going to get all the money."– Mason
WHAT YOU’LL LEARN ABOUT:
- Content Formats on LinkedIn and Twitter – Learn which formats are performing better on LinkedIn compared to Twitter and why it's so important to customize your content to the platform you're posting on.
- Balancing Personal and Professional Content – Understand the impact of sharing personal stories and lifestyle content alongside professional content, to humanize yourself while establishing your professional authority.
- Selling Without Selling – Take notes on strategies for promoting products or services without appearing too salesy, so that you can drive leads for your business without compromising your reputation.
- Engagement Bait Posts – Strategically deploy “engagement bait” content to boost interactions with your posts and amplify your reach across a variety of platforms.
- Frequency of Content Posting – Factor in the recommended volume of posts to publish per week, and dial in the perfect ratio of value-driven posts (about 80%) to promotional posts (about 20%).
- Commenting for Distribution – Avoid missing one of the most effective growth strategies – engaging with posts from other people. Commenting on content from others can actually boost your own reach.
- Building Authority through Content – Establish your expertise and credibility by posting authoritative content like proprietary processes, client case studies, success stories, and lessons learned.
KEY MOMENTS IN THIS EPISODE:
- 00:00:00 – Introduction
- 00:01:46 – Introduction to Social Media Growth
- 00:02:35 – Content Strategies for LinkedIn and Twitter
- 00:03:27 – Understanding Platform Dynamics
- 00:05:14 – Creating Effective Content Formats
- 00:12:11– Repurposing and Recycling Content
- 00:15:12 – Types of Content to Create
- 00:27:45 – Live Audience Excitement
- 00:28:08 – Promotional Posts Strategy
- 00:30:33 – Selling Without Selling
- 00:33:53 – Engagement Bait Tactics
- 00:37:30 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
- www.chasedimond.com
- www.twitter.com/ecomchasedimond
- www.linkedin.com/in/chasedimond
Keep up with Mason at…
- www.copymba.com
- www.twitter.com/CardinalMason
Send us a Text Message.
The fellas kick off this episode of The Dimond Download by recapping Chase’s weekend away at a wedding that cost over $1 Million to put on.
They also cover a handful of interesting topics ranging from the downside of building a business that’s heavily reliant on your personal brand to current perspectives on the value of a college education and their future plans for growing the podcast.
This is required listening for anyone who is in the thick of building their personal brand online or interested in using a podcast as a growth lever for their business.
When you’re done taking notes, head to the comments section and let us know the craziest thing you’ve ever experienced at a wedding – but keep it PG-13!
WHAT YOU’LL LEARN ABOUT:
- Chase’s Crazy Wedding Weekend – Recap Chase’s recent trip to a cousin’s wedding, where rumor has it the cumulative cost of the venue, activities, meals, and entertainment was over $1 million.
- Jeremy Haynes' Tornado Ad Strategy – Take a hyper-tactical look at an ad strategy used by Jeremy Haynes, which leverages existing content to produce a retargeting funnel that keeps your sales pipeline overflowing.
- Downside Of Building A Personal Brand – Explore the downsides of building a business that’s reliant on a personal brand, including: privacy concerns, challenges selling the business, and the pressure to maintain a consistent public image.
- The Value Of A College Education – Hear perspectives about college experiences, including both the benefits (Ex: social networking) and potential drawbacks (Ex: costs, lack of practical application) to get a fairly balanced view of what the current value of a college education truly is.
- Podcast Growth Strategies – Brainstorm strategies and tactics that can be used to expand the reach of a podcast and form stronger relationships with members of your audience.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:01:59 – Chase’s Epic Wedding Weekend
00:05:10 – The Jeremy Haynes Tornado Ad Strategy
00:11:25 – Challenges and Downsides Of Personal Brands
00:17:56 – Benefits & Drawbacks Of Going To College
00:20:27 – Growing The Podcast Through Guests and Giveaways
00:31:36 – Livestreaming As A Podcast Growth Tactic
00:32:08 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
Send us a Text Message.
In this episode, Chase shares a retrospective of his most recent course launch, covering everything from how to create demand to how to capture lessons learned so that your next course launch can be even better.
Throughout the conversation, both of the guys talk about their experience with previous course launches and share some of their best advice for making tough decisions like how to price your course or striking the perfect balance for building up hype heading into the launch without coming off as overly spammy or self-promotional.
This is an absolute must-listen for anyone who wants a step-by-step playbook for making their first course launch or their next course launch a runaway success. When you’re done taking notes, drop a comment with your favorite tactic that was shared!
WHAT YOU’LL LEARN ABOUT:
- How To Successfully Build & Launch A Course – Review the end-to-end process of launching a course, from brainstorming the course structure to creating content and utilizing different marketing strategies to crush your revenue goals.
- The Perfect Tech Stack For Any Course Launch – Get a checklist of the tools and tech that are necessary to launch and support the course effectively, from website hosting to email marketing, payment processing, and CRM for buyers.
- Demand Generation Strategies That Work – Learn how to build hype around your launch without coming off as a sleazy snake oil salesman. Copy successful tactics like building a waitlist, utilizing social media, and offering pre-sale discounts.
- Webinar Launch Strategy – Consider the often overlooked strategy of promoting a new course offering through webinars, which quickly build trust and authority and create genuine urgency that can quickly turn leads into customers.
- Course Pricing Strategy – Learn about how to set the price(s) for your course, and what aspects might help you decide whether what you’re building is better suited as a low ticket offer, a high ticket option, or something in between.
- Course Launch Expectations – Gain valuable perspective on how to set healthy, realistic expectations for your launch results, which should be based on your unique situation, not the highlight reel you commonly see on social media.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:02:29 – Chase’s Latest Course Launch Experience
00:05:52 – Personal Experience With Demand Generation For Courses
00:09:07 – Pricing Strategies & Finding The Right Fit
00:11:18 – The Perfect Course Launch Tech Stack
00:18:28 – Effective Multi-Channel Marketing For Courses
00:24:29 – Webinar Strategy for Course Launch
00:29:18 – Educational Email Sequences For Courses
00:33:24 – Can A Course Business Make $1M+ ?
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Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
In this episode, Chase and Mason talk about a variety of topics ranging from practical uses for AI tools to the insane momentum (and earnings!) behind independent creators repping ecom brands on Tiktok shop.
They also talk about the ups and downs of running a company, why it’s so hard to consistently capture the low hanging fruit in your business, and what makes the difference between LinkedIn content that’s mid and content that blows up.
Give it a listen, and when you’re done, hit the comments section to let us know what you think the next big “flop” will be after Web3 and NFTs!
WHAT YOU’LL LEARN ABOUT:
- Is The Hype Train For AI De-Railed? – The boys have mixed opinions on the impact and longevity of AI. Listen in to figure out which one is using AI tools daily and which one is still a skeptic.
- Practical Use Cases For AI Tools – Hear examples of how AI tools are providing utility both in business and day-to-day life, and get inspired for other ways that AI could be used to streamline more complex tasks like content creation.
- TikTok Shop Opportunities – There is a ton of opportunity in this space right now, and Mason lays out the playbook for doing five or even six figures PER MONTH as a creator promoting brands through Tiktok shop.
- LinkedIn Business Updates – Chase provides an update on his LinkedIn growth business, and Mason chimes in with a status report on the previous idea to layer a ghostwriting component into the service to increase customer lifetime value.
- Content Creation Strategies – Chase emphasizes the importance of content quality as a variable for determining how much growth your account will experience. The difference between “meh” content and amazing content may seem negligible, but the impact it can have on performance is exponential.
- The Never-Ending Ups and Downs Of Business – The fellas talk about how even after years of entrepreneurial success, they still struggle to capture all of the value that exists for their businesses, and still second guess themselves during a big launch or promo campaign.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:03:12 – Are We Still Bullish on AI?
00:05:28 – Interesting AI Tools and Products
00:08:32 – Practical Use Cases For AI Technology
00:11:30 – Why It’s Okay To Be Late To A Trend
00:13:10 – The Crazy Opportunity For Tiktok Shop
00:20:00 – LinkedIn Growth Business Update
00:22:30 – How Content Quality Impacts Growth
00:25:08 – Missed Opportunities In Business
00:28:23 – The Ups And Downs Of Running A Company
00:30:15 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
In this episode, Chase and Mason talk about a variety of topics ranging from the moments they first started to feel like they were “making it” to recapping some of their business failures and what red flags they watch out for when spinning up new projects.
They also talk about how Mason went from a carnivore diet skeptic to a convert in just a few hours thanks to indoctrination marketing. Finally, they introduce the concept of “trust hours” and how they can earn you a 10x return on your marketing efforts.
Give it a listen, and when you’re done, hit the comments section to tell us about YOUR biggest business failure!
WHAT YOU’LL LEARN ABOUT:
- Revisiting “I’ve Made It” Moments – The boys reflect on their rapid growth on various social media platforms and the impact that specific moments had on the trajectory of their careers.
- Indoctrination Marketing – Mason shares how watching one Tiktok video sent his entire feed spiraling toward the carnivore diet, and how that led to him giving it a full-send test drive in just a matter of hours.
- The Proven Power Of “Trust Hours” – Mason teaches us about a concept called trust hours and why they are one of the highest leverage marketing activities you can invest your time in.
- LinkedIn Ghostwriting Service Update – The boys revisit the idea of layering a ghostwriting service on top of Chase’s LinkedIn product by sourcing talented writers from the CopyMBA ecosystem.
- Business Failures & Lessons Learned – Both Chase and Mason share examples of failed business ventures from their past, and share the trends or red flags they try to avoid when launching new projects.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:03:15 – Revisiting Our “Made It” Moments
00:08:49 – Marketing Lessons From The Carnivore Diet
00:13:48 – Trust Hours: A High Impact Marketing Tactic
00:15:16 – LinkedIn Ghostwriting Service & Platform Updates
00:18:54 – Business Failures & Lessons Learned
00:26:00 – Helping People Is More Rewarding Than Helping Brands
00:29:53 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
In this episode, Chase and Mason talk about a variety of topics ranging from a Taylor Swift conspiracy theory to their biggest regrets about their careers so far.
They also talk about how to avoid getting taken advantage of by business “partners” who aren’t exactly trustworthy and Mason shares an idea that can help Chase earn $500k+ in additional revenue by the end of the year.
Give it a listen, and drop your favorite member of One Direction in the comments!
WHAT YOU’LL LEARN ABOUT:
- Gold Diggers vs. Clout Chasers – Learn about the difference between the perks and privileges wealthy people receive compared to those received by celebrities, influencers, and other people with social status.
- How Much Trust Is Too Much? – Understand the importance of having a healthy amount of trust AND skepticism when negotiating business deals, as well as how to protect yourself against bad actors.
- Regrets and Missed Opportunities – Hear about some of Chase and Mason’s biggest regrets or missed opportunities so far, and how capitalizing on some of them might have sent them down a different, less fulfilling path.
- Balancing Work and Family – Appreciate that having some “missed opportunities” isn’t necessarily a bad thing, as long as you ultimately end up with a health balance of business growth and personal satisfaction.
- Expanding Chase’s LinkedIn Growth Service – Mason shares an idea that could add another half million in revenue to Chase’s LinkedIn service, and Chase opens the door for anyone who’s interested in being a beta tester.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:02:33 – Is Taylor Swift A Plant For The NFL?
00:04:13 – The Influence Of Wealth vs. Social Status
00:09:55 – The Role Of Trust & Loyalty In Business Deals
00:20:29 – Biggest Regrets In Business So Far
00:25:17 – Idea For Expanding Chase’s LinkedIn Service
00:32:57 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
In this episode, we catch up on Mason’s birthday, Chase’s trip to Hawaii, and a handful of business topics that have been on the docket for a couple weeks.
The fellas talk about what feels like a mass migration from Twitter to LinkedIn and how some B2B influencers are making a killing by doubling down on what many consider to be the web’s “most boring social network.” They also talk about run-ins with Tier 1 celebrities and consider when it does and doesn’t make sense to outsource tasks.
Give it a listen, and don’t forget to drop an “HBD” in the comments for Mason!
WHAT YOU’LL LEARN ABOUT:
- Mason’s Birthday and Chase’s Vacation in Hawaii – Hear how the guys think about vacationing as entrepreneurs and what perspective they’re bringing to their work after these two milestone events.
- Success of LinkedIn for B2B Creators – Learn why thousands of creators are ditching X for LinkedIn, and hear about one person who ran a six figure course launch with almost 100% margins using LinkedIn as the primary sales channel.
- Celebrity Encounters – The boys have almost literally rubbed shoulders with some of the most well-known and well-off people in the world. Hear a couple stories about their close encounters with A-list celebs.
- The Pros and Cons of Outsourcing – Delegating work to outside providers isn’t a universal truth. Chase and Mason talk about some of their best and worst experiences with outsourcing and share advice on what does and doesn’t make sense to hand off to another team member.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:01:05 – Recap Mason’s Birthday & Chase’s Hawaiian Vacation
00:11:00 – Reasons For The Popularity of LinkedIn As A Brand-Building Channel
00:17:33 – Stories of Run-ins And Street Races With A-List Celebrities
00:20:30 – When Outsourcing Does and Doesn’t Make Sense To Use
00:25:37 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE:
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
In this episode, Chase and Mason cover a variety of topics that range from how to build a personal brand that has longevity to how to become the type of person who wakes up every day to high value partners and opportunities waiting for them in their inbox.
It’s packed with actionable advice for things like getting out of your comfort zone, manifesting your own success through positive self-talk, and getting connected with people who are more accomplished than you are, simply by leading with value and approaching the work with no expectations of a returned favor.
Give it a listen, and, in the spirit of the “mamba mentality” topic, share your favorite memory or quote from Kobe Bryant. (Rest In Peace)
WHAT YOU’LL LEARN ABOUT:
- Surprising Longevity of Courses and Coaching – Mason shares a recent mindset shift that took place, where he realized that courses and coaching programs can endure much longer than originally expected.
- Harnessing the Power of the Subconscious Mind – The boys run through a mental exercise that shows them how much your internal narrative can influence your physical performance.
- The Importance of Risk and Discomfort – Success can sometimes lead to complacency. Chase and Mason discuss the importance of seeking out discomfort and (reasonable) risk as a way to sustain personal and professional growth over the long term.
- How To Build High Value Relationships – Chase emphasizes the importance of offering value without expecting an immediate return, and shares examples where taking such initiative has resulted in fruitful partnerships for service providers on the come up.
- Mindset Lessons from High-Performing Athletes – Mason shares an observation about the mental resilience of professional athletes and how it can transfer over to life as an entrepreneur.
Connect with me on:
Twitter: https://twitter.com/ecomchasedimond
LinkedIn: https://www.linkedin.com/in/chasedimond/
Instagram: https://www.instagram.com/chasehunterdimond/
Connect with Mason on:
Twitter: https://twitter.com/CardinalMason
Instagram: https://www.instagram.com/cardinalmase/
TikTok: https://www.tiktok.com/@cardinalmason
In this episode, Chase and Mason cover a broad range of topics, including everything from strategies for social media growth to the best advice they’ve received from the wealthiest people they know.
You’ll learn about what content strategies are working for the guys right now on Tiktok and LinkedIn, how to get off the content treadmill and start remixing your “greatest hits,” and why you should join a group of peers who are committed to lifting each other up.
Give it a listen, and share your favorite Tiktok or LinkedIn creator in the comments!
WHAT YOU’LL LEARN ABOUT:
- Social Media Growth Strategies – Learn the tactics that are working right now to improve engagement and expand your reach.
- Creating Controversial Content – Learn why “riding the fence” is a recipe for mediocre results, and how controversial takes can help grow your audience.
- Surprising Advice From The Ultra Wealthy – Learn about the best advice Chase and Mason have gotten from their richest friends, and how it was completely different from what they expected to hear.
- Continuous Progress and Fulfillment – Learn why it’s way more important to fall in love with the journey than it is to constantly chase a dream outcome.
- Balancing Success and Personal Integrity – Learn why it’s important to maintain a strong moral foundation and an inner circle you can trust, especially as you begin to knock off your milestones of success.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:04:08 – How Recycling Content Can Grow Your Audience
00:05:18 – Collaborating With Other Creators To Boost Performance
00:09:11 – Using Controversial Takes To Improve Engagement
00:13:44 – Optimizing Content For “Shareability”
00:14:37 – The #1 Strategy For Twitter Growth Right Now
00:17:22 – The Importance Of Continuous Improvement
00:19:27 – The Best Advice We’ve Gotten From Our Richest Friends
00:22:35 – Balancing Success, Personal Growth, and Inner Peace
00:25:41 – Closing Thoughts & Episode Resources
LIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
In this episode, we catch up on Mason’s latest purchase, hear about Chase’s interaction with an A-list celebrity, and debate whether or not the boys’ parents could cut it in the digital marketing world.
Mason and Chase also cover a few rapid-fire topics related to swallowing your ego, buying back your time by hiring experienced coaches to teach you new skills, and keeping an eye out for low investment, high return opportunities hiding in your business.
Give it a listen, and share your guess for which celebrity got a free consulting session with Chase in the comments!
WHAT YOU’LL LEARN ABOUT:
- The Value of Humility – Being a lifelong learner is a superpower, and so is having the ability to swallow your ego and open your mind to learning from someone with more experience than you in a specific niche or discipline.
- The Importance Of Focus – How cutting back on the number of projects you’re working on can help you make significantly more progress with considerably less time and effort.
- Can Boomers Go Digital? – Does the 50+ crowd have what it takes to transition from decades spent in IRL jobs to digitally native business models like dropshipping or selling info products? We’re about to find out.
- Taking Advantage Of Hidden Opportunities – Every established business has clear and obvious opportunities that, if you take action on them, will result in meaningful growth. Learn how to spot them and capture that revenue.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:03:28 – Swallowing Your Ego & Becoming A Student Again
00:09:17 – Can Our Parents Become Online Entrepreneurs?
00:13:51 – How Niche Expertise Led To Meeting An A-List Celeb
00:16:38 – Discussing Breakthrough Moments In Business Growth
00:20:09 – How To Find & Capture Low Cost, High Value Business Opportunities
00:22:13 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
In this episode, the boys play a game where Chase is presented with five business models and has to rank them in order from best to worst. The catch? He has no idea what the five business models are, or which one is coming next.
As the game progresses, they discuss the pros and cons of each option, including what types of people might be a better fit for one option over another. At the end, they create some revisionist history and adjust their rankings to reflect what they would have chosen if they knew all of the options up front.
The last segment of the show includes a discussion about the value of courses and examples of the most impactful and transformative course experiences they’ve personally experienced. They wrap up by sharing their first-hand perspectives as course creators and how they hope to be featured on a similar list by their students some day.
Give it a listen, and let us know how YOU’D rank the five business models in the comment section!
WHAT YOU’LL LEARN ABOUT:
- The Best And Worst Business Models - Review the pros and cons of each option and learn which ones are better fits for each stage of the entrepreneur’s journey.
- What Makes An Amazing Course Experience - Learn which courses had the biggest impact on Mason and Chase, and take notes on which pieces they applied that to their own offerings.
- The Price-to-Value Ratio For SaaS - Get insights on what happens when software tools get too fancy (or greedy) with their pricing model and risk losing good customers simply because their cost has outpaced their value.
KEY MOMENTS IN THIS EPISODE:
- 00:00:00 – Introduction
- 00:02:57 – Blind Ranking Business Models
- 00:03:34 – Mystery Business Model #1
- 00:05:36 – Mystery Business Model #2
- 00:09:22 – Mystery Business Model #3
- 00:14:40 – Mystery Business Models #4 and #5
- 00:18:15 – The Best Courses We’ve Ever Taken
- 00:26:17 – Software That Sucks & Is Too Expensive
- 00:30:00 – Recap & Final Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
In this episode, we get an update on Mason’s latest “fight night” experience, including a few well-known folks he got to rub shoulders with. We also discuss our personal experiences meeting celebrities like Russell Brunson and Donald Trump.
After that, we give shoutouts to a few of the students, team members, and inner circle members whose dedication and hustle have both inspired us and made our road to success significantly easier.
Finally, we talk about our systems for navigating challenging situations, building habits that stick, and maintaining a healthy work-life balance, even when we’re slammed with travel or have fires to put out at the office.
Give it a listen, and drop us a comment if you hear something inspirational along the way!
WHAT YOU’LL LEARN ABOUT:
- Utilizing Downtime for Productivity – Squeeze the maximum value out of every day by filling the margins with low-demand activities like calls or status updates.
- Balancing Work and Personal Commitments – Learn how to strike a balance between work and personal commitments, even during busy periods.
- Setting Priorities and Focus – Most people get overwhelmed because they’re trying to do everything instead of the most important thing. Don’t do that.
- Creating Dedicated Time Blocks – Batching similar tasks together into dedicated working “blocks” can significantly improve your working efficiency.
KEY MOMENTS IN THIS EPISODE:
00:02:34 – Recapping Mason’s Ultimate Fight Night Experience
00:05:05 – Recognizing Hustlers and High Achievers In Our Network
00:08:22 – Why Dedication Is The Best Differentiator
00:14:22 – Strategies For Balancing Work Demands And Family Times
00:19:48 – How To Protect Time For Both Work And Play
00:22:02 – Prioritizing Health Alongside Career And Family Commitments
LIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
In this episode, Chase Dimond and Cardinal Mason discuss:
- Klaviyo Is a Competitor Now
- Crypto Bull-Run (Mason is annoyed)
- LinkedIn Business Update
In this episode, Chase Dimond and Cardinal Mason discuss:
-
How to monetize a personal brand without selling courses
-
What Reality TV Can Teach You About Copywriting
-
Educational Email Course Update
In this episode, Chase Dimond and Cardinal Mason discuss:
-
This is not an ad: We share a few people and companies who have done right by us
-
Spending money for fun - How to spend money to actually give you real joy
-
The Copywriting Olympics
In this episode, Chase Dimond and Cardinal Mason discuss:
- Zuck becomes a UGC creator
- Getting pitched and learning from it
- Social Media Growth Tips
In this week's episode, Chase Dimond and Cardinal Mason discuss:
- Tips to crush your next webinar
- Tweet of the week
- Go Big or Stay Complacent?
In this episode, Chase Dimond and Cardinal Mason discuss:
- Tax tips
- If you could build any business, what would it be?
- LinkedIn business update
In this episode, Chase Dimond and Cardinal Mason discuss:
- How to Know When to Hire an Agency
- How to Get to $10K a Month With No Personal Brand
- Instagram Is the Best Funnel for B2C and It’s Not Even Close
In this episode, Chase Dimond and Cardinal Mason discuss:
- The Best Business Content Creators
- Sean Franks Tweets
- Should You Hire Friends and Family?
This week, Chase Dimond and Cardinal Mason discuss:
- How to Trick Yourself Into Accomplishing Your Goals
- How to Grow an Email Newsletter
- Entrepreneurship Lessons and Advice
In this episode, Chase Dimond and Mason Doerr discuss:
- CEO Resolutions
- Tips on Managing People
- Raise Your Kids Rich?
In this episode, Chase Dimond and Cardinal Mason discussed:
Our Wins of 2023
Our Losses of 2023
Our Goals for 2024
In this episode, Chase Dimond and Cardinal Mason discuss:
- Christmas Gift Ideas for Fellow Entrepreneur Friends
- How to Market in the Most Wonderful (And Dead) Time of the Year
In this episode, Chase Dimond and Cardinal Mason discuss:
- Crypto bull run incoming, wyd about it?
- Best investment we've ever made (real ROI)
- Copywriting Tip of the Week
In this episode, Chase Dimond and Cardinal Mason discuss:
- What we bought on Black Friday and Cyber Monday
- Post Black Friday Cyber Monday Email Marketing Tips
- LinkedIn Business Update
In this episode, Chase Dimond and Mason Doerr discuss:
- Chase's birthday plans
- 5 Tips for First Time Entrepreneurs
- Does Self Development = Business Success?
- CopyMBA BFCM Deal (see below)
Get Copy MBA & Special Bonuses For Just $497: https://www.copymba.com/bfcm?el=aimi
In this episode, Chase Dimond and Cardinal Mason discuss:
- State of the Union Address for DTC
- Weird Perks of Having Money
- The Pros and Cons of Running A Single Business vs. Multiple Businesses
In this video, Chase Dimond and Cardinal Mason discuss:
- New money-making method Mason just discovered
- LinkedIn Business Update
- 3 Tips for Scaling Your Agency Past $100,000 Per Month
In this interview, Chase Dimond and Cardinal Mason discuss:
- Our Favorite Halloween Emails
- 3 Types of Entrepreneurs and What You Can Learn From Each Type
- LinkedIn Business Update
In this episode, Chase Dimond and Cardinal Mason talk about:
- Mason's Team Trip Recap
- The Best Jobs To Make Over $200,000 Per Year
- How We Celebrated Becoming Millionaires
In this episode, Chase Dimond and Cardinal Mason discuss:
- Baby Marketer Stories
- Businesses High Schoolers Can Start
- How to Run a Good Employee Meetup
In this episode, Chase Dimond and Cardinal Mason discuss:
- Tips for Agencies Navigating Q4
- Email Marketing Tips for Q4
In this week's episode, Chase Dimond and Mason Doerr talk about:
- Mid-Tier Rich Guy Stuff (Mason has some great ones here)
- Chase is speaking at DTCx next week
- Our Q4 Goals
In this episode, Chase Dimond and Cardinal Mason discuss:
- Commerce Roundtable
- How They'd Make a Billion Dollars
- And What We'd Do if We Got There
In this episode, Chase Dimond and Cardinal Mason discuss:
- Why Chase Thinks Everyone Should Golf
- The Ethics of Selling Courses
- Principles to Follow When Scaling Hard
In this week's episode, Chase Dimond and Cardinal Mason discuss:
- Our Biggest Early Entrepreneur L's
- Our Favorite Business Movies (and why)
- Business Updates (Mason Had a Record Month!)
P.S. Here's the link Mason mentioned for hiring vetted freelance copywriters: https://form.jotform.com/231995095866070
In this episode, Chase Dimond and Cardinal Mason discuss:
- How to get out of a rut
- How to know what your next big business opportunity is
- Companies in our space we're bullish on
In this episode, Chase Dimond and Cardinal Mason discuss:
- DTC Fallen Angels
- Hormozi: Is Saturation Really a Thing?
- Software Tools We Can't Live Without
In this episode, Chase Dimond and Cardinal Mason talk about:
-
Client acquisition tips (ways that beginners should try to get clients for their agency)
-
When and how we decided to become entrepreneurs
-
The most interesting people we've met
In this episode of the Dimond Download, Chase Dimond and Cardinal Mason talk about:
- LinkedIn business update & Lose the Very business update
- Chase shares a copywriting tip
- Mason shares 3 lessons from hitting 400,000 followers on TikTok
In this episode of the Dimond Download, Chase Dimond and Cardinal Mason talk about:
- Twitter rebranding to X
- The Rich Dumb People Phenomenon
- What Confidence Actually Means
In this episode, we talk about:
- Chase's LinkedIn Business Update
- How Chase makes content for LinkedIn and how Mason makes content for TikTok
- Why did threads flop so hard?
In this episode, Cardinal Mason and Chase Dimond chat through:
- Triple Whale and Klaviyo price increases
- Chase's LinkedIn Biz Brainstorm
- DTC Brands We'd Start Today
In this episode, Chase Dimond and Cardinal Mason discuss:
- What kind of entrepreneur are you?
- What's something you wanna get better at that you've never gotten around to?
- Top tweets you've read
In this episode, we discuss:
- Sendlane
- Our Worst Client Experiences
- The Best and Worst Parts of Being a Dad
In this episode, we talk about:
-
To nomad or not to nomad?
-
What makes you buy stuff?
-
SaaS headaches
In this episode, Chase Dimond and Cardinal Mason discuss:
- Where they're investing their money
- Their proudest moments in business
- Who are their favorite marketers are
In this episode, we talk about:
- Mason goes bankrupt?
- Traits of bad employees
- Are we in the glory days?
In this week's episode, Mason and I talk about:
- Our favorite productivity hacks
- Our biggest business nightmares
- Getting married?
In this week's episode, Mason and I talk about:
- Dirty money (ways we've seen people make money that we can't get behind)
- The best city for entrepreneurs
- The best and worst phases of running an agency
In this episode, Chase Dimond and Cardinal Mason cover:
- Building with or without partners
- How to create a network of like-minded people
- Klaviyo vs. Sendlane
In this episode, Mason and I talk about the following:
-
Seasons of Entrepreneurship
-
Best and Worst Purchases
- What Business Should People Start in 2023?
My Twitter handle is ecomchasedimond and Mason's is cardinalmason
In this episode, we talk about:
- The Meta issue happening
- What separates a great brand from an average brand
- The importance of building a newsletter
My Twitter handle is ecomchasedimond and Mason's is cardinalmason
I interviewed Peter Hoppenfeld, who has been described as a “lawyer who really understands marketing” and “a marketer who happens to be a lawyer.”
In this episode, we discuss everything from business trends & valuations to copywriting advice and some of the basics of what you need to know to be compliant when sending cold emails.
To learn more about Peter, go here: https://peterhoppenfeld.com/
The Cold Email Wizard explains why cold emails aren't enough and why you need to do THIS.
It will make your cold email efforts 10x more effective.
It will also produce warm inbound leads for your business.
If you want me to bring Daniel back for another episode, comment below with "This video is awesome".
And go subscribe to Daniel's YouTube channel here: https://www.youtube.com/channel/UCAZYWlcFd2zcmAwwIxhHjRA
In this interview, I spoke with Danil, the CEO & Co-Founder of Insense about User Generated Content Tips and Tricks.
You can learn more about Insense here: https://insense.pro/
You can follow Danil on Twitter here: https://twitter.com/DanilSalukov
Insense is the first-choice UGC + creator ads platform trusted by 500+ ecom brands & agencies. It helps brand owners & marketers scale their UGC library and optimize Creator Licensing & TikTok Spark Ads.
Shopify App That Automatically Saves Stories and Posts Your Brand Is Tagged In.
Archive App automatically detects when your brand gets tagged on Instagram.
Once content is identified, it's uploaded to your Archive App. And yes, Archive App saves Instagram Stories, not just feed posts.
Labels, filters, and lists make finding the right asset a breeze.
Scroll through your entire library to see all your recent content. Refine your search with filters, lists, and (coming soon) search.
Leverage your user-generated content to launch better Facebook & Instagram ads.
Turn your community content into growth by repurposing the content for ads. You can download your favorite photos & videos directly within Archive App.
Get your first 200 posts free: use code CHASE200 when you sign up at archive.com
Automatically save Instagram stories and posts your brand is tagged in.
Did you hear that? That’s your social media manager breathing a sigh of relief. Collect 100% of user-generated content, without the 24/7 commitment. Just let Archive do the work for you.
Want to save your first 200 posts for free? Use code CHASE200 when you sign up at archive.com
Automatically save Instagram stories and posts your brand is tagged in.
Did you hear that? That’s your social media manager breathing a sigh of relief. Collect 100% of user-generated content, without the 24/7 commitment. Just let Archive do the work for you.*Want to save your first 200 posts for free? Use code CHASE200 when you sign up at archive.com.*
In this interview, Mike shares with me how they purchased the domain User.com for $150,000.
We also talk about how they've managed to scale their SaaS business in a crowded and competitive market.
You can learn more about User.com here: https://user.com/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this interview, we talk about the pros and cons of raising venture funding.
Greg is the Cofounder of Via Customers, and they’ve raised 80 Million for their SaaS business.
I learned a ton and know you will too.
You can learn more about Via Customers here: https://www.viacustomers.com/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this interview, we cover the best tips and tricks for writing subject lines.
You can learn more about Jake here: https://twitter.com/jthomas__
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this video, Chris and I talk about marketing roles that are most in demand.
Chris has a unique perspective here as he has a ton of data and insight into exactly what's happening via his marketing talent platform, MarketerHire.
You can learn more about MarketerHire here: https://marketerhire.com/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Sam shares with us his learnings from running a traditional marketing agency to a partnered service offering.
He drops some serious dimes so be sure to give this a listen.
You can follow Sam on Twitter here: https://twitter.com/ImSamThompson
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
This Statement Triggered Us: Chase Dimond and Nick Shackelford Talk Through Personal Branding & Building Businesses
This is the Facebook post that Nick is referencing:
It’s amazing to me how most of the people others find to be impressive in my industry, I find to be unimpressive.
And most of the people that are under the radar, I find to be wildly impressive.
It is almost like the more likely you are to be known, the less you are actually capable of other than self promotion.
Let us know your thoughts on Twitter:
Chase Dimond - https://twitter.com/ecomchasedimond
Nick Shackelford - https://twitter.com/iamshackelford
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Jordan owns a 7-figure marketing agency and multiple 7-figure ecommerce brands.
So I straight up asked him: Agency vs Brand Side Which Would You Rather Own
His answer was super interesting. Especially how his agency services his brands and how he thinks about it.
You can connect with Jordan on LinkedIn here: https://www.linkedin.com/in/jordan-west-marketer/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this interview, Nick Shackelford and I talk about how building in public has allowed our marketing agency to 2x each year for 3 straight years.
We also share some of our top growth hacks and social media tips for Twitter and LinkedIn.
Follow Nick on Twitter here: https://twitter.com/iamshackelford
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Tim went from 0 to 8 Figures in 2 Years as an Amazon Reseller.
In this interview he shares how he got started and what exactly he did to go from $0 to over $10,000,000 per year in a little over 2 years.
He shares the formula for figuring out what to sell and how he's scaled his team so quickly.
Tim also runs a 6-figure community in the Amazon and Arbitrage space.
You can follow Tim's community on Twitter here: https://twitter.com/ArbitrageOps
And here's his community website: https://arbitrageops.com/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this interview, we talk about how to grow an email newsletter to 6 figures in revenue.
We also talk about iOS15, working with advertisers, and how he's giving a business away with Flippa, worth $25,000.
Manu is the Founder and CEO of Stacked Marketer, a free, jam-packed newsletter enjoyed by over 21,000 marketers.
Every weekday, you get the breaking news, insights, advertising hacks, tips & tricks for all your digital marketing,-- Facebook, and Google, native ads, SEO, Snap, TikTok, affiliate marketing, email and more.
You can signup for free here: https://www.stackedmarketer.com/
You can follow Stacked Marketer on Twitter here: https://twitter.com/stackedmarketer
And you can enter to win a business worth $25,000 here: https://www.stackedmarketer.com/giveaway/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Ruslan scaled his Shopify app from $0 to $10 million in 3 years.
The craziest part?
He spent virtually no paid advertising dollars.
In this video he shares the two main growth tactics he leveraged to scale to over $10 million in revenue and over $5m in profit per year.
And the story gets wild, he grew so fast that he got on Shopify's radar and ended up getting banned.
Make sure to listen for the full story and growth tactics.
Check out Ruslan's new business here: https://apps.shopify.com/upsellin
And follow him on Twitter: https://twitter.com/leteyski
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Justin and I talk about how he went from 0 to $1.7 million in revenue in 2 years as a solopreneur.
The craziest part?
He ran zero paid ads and operate at a ~98% margin.
This episode is a must listen to.
More about Justin:
Twitter: https://twitter.com/JustinSaaS
His website: https://www.justinwelsh.me/
LinkedIn course: https://theoperatingsystem.co/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
I wanted to share 5 Marketing Trends for 2022.
- Personalization within email marketing will become more important to leverage, yet more difficult to implement.
With iOS 14, 14.5, and 15, the visibility we have as marketers seems to be diminishing by the day.
Yet, we still need to provide just as personalized of an experience as we always have, if not, more.
We'll need to tie back as much data as we can into our email platform so we have this data accessible.
Everything from where someone discovered us, to the onsite actions someone has taken, to their purchase behavior, and so on.
- Creating experiences directly within the inbox will become more of a focus.
With recent technological advances, being able to create experiences within the inbox will become more feasible and more important.
And this goes beyond just leveraging something like a GIF within an email.
You'll want to allow people to answer surveys within an email, leave a review within an email, and even down the road, transact within an email.
Emails will need to act more like landing pages.
More info to come on this topic in 2022.
- Every smart brand will be leveraging SMS.
This one should be straightforward but the engagement (opens, CTR, and CVR) of SMS is incredible.
- The brands that scale the fastest will be those that perfect word of mouth / referral marketing.
Top of funnel has become more difficult and unpredictable.
As such, brands that can foster relationships and build true communities will be those that win in 2022 and beyond.
Your customers should be creating content, sharing your brand, and providing valuable feedback.
- More brands will mix-in plain-text emails.
While my team creates beautiful emails for our clients, and I'm also building a badass email design tool that anyone can use (launching in 2022), I do think plain-text will become more prevalent than it currently is for DTC brands.
Plain-text can feel more personal and can potentially lead to hitting the inbox more often than the promotions folder.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this episode, I'm joined by Rabah Rahil, the CMO of Triple Whale.
We had a candid conversation on hiring employees and growing a software company.
We talked at length about hiring challenges as well as hiring tips.
We also talk about some of Triple Whale's growth levers and the makeup of organic, referral, and paid traffic.
You can learn more about Triple Whale below:
Website - https://trytriplewhale.com/
Twitter - https://twitter.com/TryTripleWhale
You can connect with Rabah on Twitter here: https://twitter.com/rabahrahil
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
What is RFM (Recency, Frequency, Monetary)?
RFM represents a segmentation strategy that uses historical transactional data to help you segment your customers based on three variables: Recency (R), Frequency (F), and Monetary Value (M).
Recency (R) – how recently a customer has purchased from you;
Frequency (F) – how often a customer purchases from you;
Monetary Value (M) how much a customer usually spends.
RFM is one of the most popular segmentation models in eCommerce. All you need to identify your RFM segments is the historical customer data that you already have within your CRM or eCommerce platform.
What is RFM analysis?
RFM analysis is a technique for understanding and analyzing your customers based on three factors: Recency, Frequency, and Monetary Value. The goal is to predict which clients are more likely to buy again in the future.
You can perform RFM analysis:
Manually – using the good ol’ data exports spreadsheets, or
Automatically – using a tool that does all the work for you once you set the RFM scale for the R, F, M values.
For both alternatives, you first have to set the RFM scale and score according to your business size and customer lifecycle.
If you choose automated RFM analysis, setting the scale and scores represents all the manual work you’ll ever need to do. Your segments are constantly updated based on transactional data, so you can go straight to performing RFM analysis as often as you need.
What if I told you the RFM analysis is just a few clicks away, and it will help you shed some light on your customers’ behavior within your shop?
You can connect with Valentin here: https://www.linkedin.com/in/valentinradu/
You can learn more about RFM segmentation and Omniconvert here: https://www.omniconvert.com/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this video, Josh talks about Building an Agency That Helps Other Agencies Get Acquired or Become More Profitable.
We talk at length about agency acquisitions, agency multiples, how to qualify prospects, and so much more.
Josh previously was the COO at a digital marketing agency that got acquired and wanted to use his expertise to help other agencies do the same.
So he's built out a lean team that comes into agencies to do just that.
You can connect with Josh on Instagram here: https://www.instagram.com/joshykobyashi/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this video we cover highly actionable SMS Text Message Marketing Strategies.
Here are the questions I asked Elena from SMSBump:
SMS marketing has been around for a while. On a high level, though, what would you say is the channel’s primary goal and what is it most effective for?
I am curious - how has the SMS landscape changed in the last few years in terms of new users, how brands use the technology, development etc.
Bottomline, SMS is primarily a retargeting channel. How can people leverage their other channels to help speed up their SMS subscriber growth and is that a good strategy?
There’s been a lot of talk recently about how SMS is becoming a primary communication channel, in light of all the privacy changes and updates. What makes you think/say that?
BFCM is coming up. How can brands maximize their SMS efforts before, during and after BFCM?
I’d like to focus on the “after BFCM” part here for a minute. How do we nurture customer relationships after such a sales-driven event like BFCM, when most people are just here for the discounts and offers? What are some strategies and proven methods and is SMS a good channel for this?
And what are some things brands should avoid when using text message marketing?
What are some out-of-the-box ways to engage with customers via SMS? You already mentioned abandoned cart reminders and shipping updates, but how do we give SMS an unexpected spin, how do we make it playful and interesting?
What can we expect from SMS marketing in the next year or so? Where’s it headed, how’s it going to change?
You can learn more about SMSBump here: https://smsbump.com/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this video, Eric shares his best practices around Ecommerce Website Tips and Tricks: Post-purchase CRO, Customer Support, and Email Marketing.
Eric built a tool called ReConvert that helps people drive more sales on the customer thank you page.
Here are a few of his best tips and tricks:
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It's super important that you optimize your thank you page. We've taken customers from 0 to as high as a 10% conversion on thank you pages. Transactional emails drive traffic to thank you page and based on our data, customers visit the thank you pages on average 2.7 times per order.
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A great way to upsell and cross-sell products is by offering same product purchased at additional discount, only now for the next few minutes. If they decline, offer the same product with even bigger discount.
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Offer multiple types of offers since different customers respond differently to various offers.
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We've seen the following be super effective: On the thank you page, display a popup with time sensitive offer on entire store, where the discount auto applies.
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Cart recovery is the most powerful automation for ecommerce stores. Make sure you keep testing and optimizing.
You can learn more about ReConvert here: https://www.reconvert.io/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Unveiling A New Accelerated Online Career Path...
Robert Allen teaches us How To Make 6 Figures Working From Home.
This interview is perfect for folks in the Ecommerce and Shopify Ecosystem, especially for marketing agencies and freelancers.
In this video, you'll learn:
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A new path that's emerging in the ecommerce space right now that very people know about
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Why it's a shortcut for breaking into the C-suite's earning power... while still being a solo operator or agency owner
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How to use this career path to help with client retention and scaling any service based business
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Exact people to follow, skills to acquire and milestones to accelerate this process
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Advanced email marketing tips. Upsell scripts. And advertising strategies that even non-media buyers can leverage.
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And a BUNCH more
Please share your feedback in the comments section and toss this video a like.
Make sure to follow Rob on Twitter here: https://twitter.com/robwritescopy
And subscribe to his newsletter here: https://kingsofconversion.com/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Here's How to Solve 5 Problems That Ecommerce Brands Face.
Pain Point #1
Data, data everywhere!
Gathering data from various sources
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Multiple shops
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Multiple platforms
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Production costs (COGS)
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Marketing
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Shipping
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Transaction fees
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Taxes
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Misc. fixed & variable expenses
Pain Point #2
Making things make sense.
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Crunching through mountains of data
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Translating analysis results into understandable points
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Creating visual representations of all that data (tables/charts/graphs)
Pain Point #3
Finding needles in a data-stack.
-Sifting through data to find valuable & actionable insights
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Narrowing your search according to: Time of the year, vendor, price, country, COGs, etc
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Cross-referencing separate sets of data, leaving no stone unturned
Pain Point #4
Are your ads adding profit?
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Accurately tracking how much you’re spending
on each/all advertising efforts -
Comparing profits/costs between: Ad platforms, campaigns, ad accounts, ad sets, individual ads.
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Pinpointing your most and least profitable ads
Pain Point #5
Getting to know your customers.
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Which customer cohort is the most profitable for your biz?
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How much better are they than other customer cohorts?
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When did they make their 1st purchases?
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How does that coincide with advertising efforts made at that time?
Here's how BeProfit solves these problems:
- Integrations with:
- Ecommerce platforms (Shopify, Woo Commerce, Big Commerce, etc)
- Ad Platforms
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AliExpress chrome extension
-Wizards to help manually define costs -
Detailed charts and graphs in one intuitive dashboard
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Custom reports, daily snapshot, P&L report, automated tips, data insights
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Auto-update ad data + UTM attribution for easy cross-platform ROAS comparison
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Customer cohort analysis
BeProfit is simple to set up, easy to use, and turns complex data into easy-to-digest charts and graphs, so you can really make sense of your numbers.
The app was recently chosen by Shopify as their Staff Pick and has an average ranking of 4.9 from almost 200 excellent reviews on the Shopify app store.
As e-commerce sales continue to grow, it’s becoming more crucial than ever for online sellers to find an easy way to understand their financial data, and BeProfit delivers just that.
Get 15% off BeProfit using the discount code CD15 at https://beprofit.co/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this episode, a guy who goes by the name of Rug, comes onto the podcast to talk with me about The Wild Wild West of NFTS, Crypto and Marketing.
Rug runs an agency/collective of 16 individuals who have come together to solve problems in the NFT space, typically from a technology and marketing standpoint.
We talk about how these projects gain traction, retain users, and ultimately build communities.
This was a fascinating episode and I know I learned a lot so I hope you will as well.
Here's his Twitter for more info: https://twitter.com/fuckingrug
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this video, Corey shares How to Grow a Following on TikTok to 157,000 Followers in Less Than a Year.
He used (and continues to use) TikTok to drive a ton awareness and traffic to his Shopify store.
He's been so successful with TikTok that he's done over $1m in ecommerce revenue and he's not even 20 years old yet.
This interviews dives into his perspective on how to take advantage of TikTok.
You can connect with Corey on Twitter here: https://twitter.com/coreynceo
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Today I chat with Jon MacDonald who is founder of The Good – an ecommerce conversion rate optimization firm – about his latest book Opting In To Optimization.
Opting In To Optimization is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms.
In Opting In To Optimization, Jon packages more than a decade of knowledge and experience into just a handful of immutable laws that can help savvy brands convert more visitors into buyers.
We discuss my favorite chapter "You Can't Read The Label From Inside The Jar" and then get into why and how Jon wrote the book, as well as some key decisions around marketing a book for launch success.
You can find his book here: https://thegood.com/oito
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Here are 2021's Best Practices for Website Traffic Generation that others don't want you to know.
My guy Marco came on my show to share his best tips and tricks for website traffic generation.
Marco helps DTC brands generate $$$ and maximize their customers life time value.
In this interview, he shares his best practices for organic traffic generation and user experience that turns customers into loyal buyers.
Tactics you'll learn about:
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UGC Shoutouts
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Giveaways across channels
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User-centered interactions
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BTL Survey
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Votation
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Post purchase experience
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Churn management
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Incentive loyalists
You can connect with Marco on Twitter here: https://twitter.com/marco_noceda
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
This interview is a deep dive in the actual Email Marketing Strategies to Bring Customers Back After Black Friday.
Black Friday and Cyber Monday (BFCM) are great for acquiring and converting customers.
However, you'll typically be the least profitable during this timeframe due to leveraging large discounts and offers.
Here are some of the questions I asked Tina and Lisa.
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Before we dive into some tactics, what was the inspiration behind us talking today about post-Black Friday marketing strategies?
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What is the first thing brands should do after running their Black Friday and Cyber Monday campaigns—before communicating with customers again?
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After the hype of BF/CM, how can you re-engage customers and build excitement around your brand again?
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Let’s talk about returns for a second. While BF/CM is the time where brands see the most sales, it’s also the time of year with the most returns. What are some best practices with returns to stay profitable and keep customers engaged? How can you use email to communicate these messages?
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It’s important to remarket customers to bring them back in the new year, but what about immediately after Black Friday? Since we’re getting right into the Christmas holiday season after, what are some tactics brands can use to drive conversions immediately after Cyber Monday?
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What are some ways brands can increase their AOV right after Black Friday using email? After running tons of sales, it’s probably important for some founders to drive more profitable conversions afterward.
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In one of your recent blog posts, you shared the importance of highlighting your gift cards after Black Friday. Can you share a bit about why this is important with me? What’s the purpose here?
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A big concern with brands this year are delays with shipping and fulfillment. How are you helping your clients work with this? Any tips you can give?
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Before we wrap this up, Lisa and Tina, do you have any best practices you can share so the audience can be as successful as possible with these ideas you’ve shared?
About Fuel Made: We help ecommerce companies grow! We specialize in premium custom Shopify design and development and advanced email marketing using Klaviyo.
Fuel Made's website: https://fuelmade.com/
You can follow Tina on Twitter here: https://twitter.com/Tina_Donati
You can connect with Lisa on LinkedIn here: https://www.linkedin.com/in/lisaoberst/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this video, 7 Figure Marketing Agency Owner Nick Shackelford breaks down the 3 P's of a successful digital marketing agency.
The 3 P's are:
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People
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Process
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Platform
Nick talks about the balance between the three and how delicate each one is to the other.
If this video gets 30 comments with people letting us know what you do, we'll drop a Part 2 going in-depth on the most popular answer.
Potential answers (there's a bunch more):
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I run or work at a Shopify Store (bonus points for sharing the vertical)
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I run or work at a paid social agency
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I run or work at a paid search agency
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I run or work at an email marketing agency
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I do freelance copywriting
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And so on
Make sure to follow Nick on social:
Twitter - https://twitter.com/iamshackelford
Instagram - https://www.instagram.com/iamnickshackelford/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this video, I walk through the benefits of SMS and Email Marketing.
We look at this for why and how brands need to be leveraging these owned channels (as opposed to rented channels, i.e. Facebook, Instagram, etc).
We look at why agencies and freelancers need to be offering SMS and Email Marketing services to their clients.
I cover what the advantages of these channels are, how much to charge, and how to learn these profitable skillsets.
Free and Paid Email Marketing and SMS Resources Mentioned:
-
Make sure you subscribe to my YouTube Channel for the best SMS and Email Marketing Tutorials: https://www.youtube.com/c/ChaseDimond
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Here's my paid ecommerce email marketing course that 1,000's of brands, agencies, and freelancers have purchased and found massive success from: https://chasedimond.podia.com/
-
Here's my free weekly ecommerce email marketing newsletter that 26,984 Brand Owners & Ecommerce Marketers benefit from every week: https://chasedimond.com/chase-email-newsletter
-
Here's my Twitter where I drop daily ecommerce email marketing and email copywriting bombs: https://twitter.com/ecomchasedimond
-
Cold Email Mastery: 3,628 Freelancers & Agency Owners Used The Cold Email Mastery Framework To Generate Over $4,000,000. Link here: https://gumroad.com/a/13104243
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
We cover the email marketing strategy for 2021 on What to Actually Do as an Email Marketer for iOS15.
Jimmy Kim, the Founder and CEO of Sendlane, a top email marketing platform, shares his winning tactics for iOS15 Email Marketing.
Here are the six things you can do as a marketer to prepare and adapt:
- Consider Double Opt-in or Confirmed email
Yes, I know your # subscribers will be cut in half.
Yes, I know that it will hurt the experience
Yes, I know that… (ENTER 500 other reasons)
But now let me tell you WHY.
The laws are evolving and changing. You know about GDPR, CASL, CCPA… but do you know about: VCDPA, CPA, or NP law!
Those passed recently, and it’s continuing to create rules by the state on HOW you can communicate with customers, especially if your business is at scale.
You’d be shocked how much better everything is when you email the people that confirm their next email from you.
- Segment data
Creating a segment of active, engaged users - aka people who have opened or clicked an email in the last X days... is your go-to the segment you use most.
That’s great, but it simply will not work anymore.
Instead, you will have to start expanding your mind and get creative.
ideas:
Revenue-based + Subscription based segmentation
Click and revenue/event-based segmentation
Website Visits or Any other recent signals
Segment based on audience preferences
- Learn how to use the “other metrics”
Bounces, spam complaints, unsubscribes are all “other metrics” you barely pay attention to right now.
But when you can’t identify an open rate, you need to start thinking about it differently.
Spam complaints and bounces will matter even more - ESP’s flying a little blind, and so are you.
There’s going to be knee-jerk reactions to a high bounce rate (over 2%) and spam complaints over 0.1%. Remember, Google already doesn’t report back direct spam complaints to the email as Yahoo and AOL do.
- A/B testing subject lines are dead
Say goodbye to basic A/B split testing; it’s now useless.
Enter Multivariate testing.
You will need to test a lot more content primarily focused on CTA to improve CTR with the end goal of revenue.
Experiment like crazy and keep testing.
- Segment by ISP
ISP = Internet Service Provider
And you need to start drilling down all your different ISP’s to learn more about how each segment is reacting and adjust for it.
It’s time to care.
- And the most obvious one… CONTENT MATTERS
If you’ve been copying and pasting your last campaigns or borrowing from others, the day has come that content is essential.
The rise of copywriters, especially direct response copywriters, will start to appear.
SELLING with words is real, and it’s going to be the make or break point for your marketing efforts.
Full article from Sendlane here: https://www.sendlane.com/blog/ios-15-email-marketing
Visit Sendlane here: https://www.sendlane.com/
Feel free to reach out to Jimmy directly with any questions: jkim at sendlane.com (turn the at into an @ when you go to email him)
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
One of the most common questions I've been getting lately is:
How Do I Do SMS Marketing?
How Do I Do Text Message Marketing?
I brought on Postscript SMS Marketing Expert Gerard Pinto to answer your SMS Marketing and Text Message Marketing questions (and more).
This SMS training is focused on everything you need to do and think about for Q4 Black Friday Cyber Monday (BFCM).
Without further ado, let's dive into the SMS Marketing Tutorial where we'll cover:
How you can use SMS to engage, delight and incentivize your customers (including promotional, transactional, and conversational SMS messages).
60 day countdown: Get prepared early and elevate your SMS strategy through BFCM.
- Acquire new SMS subscribers early
- Get your SMS subscribers excited for the big event
- Continue to nurture and engage even after sales are over
- Plan on using SMS instead of MMS to avoid deliverability issues
- Most of your competitors will be using strong urgent copy with a direct, straightforward call to action
Focus on SMS Subscriber Growth
- Desktop and Mobile SMS Popups
- Instagram Swipe Up Stories
- Convert your email subscribers
- A/B Test (segments, emojis, send times)
- Add SMS Opt-in at checkout (Shopify and Shopify Plus)
Get your SMS subscribers excited:
- Announce exclusive access for VIP subscribers
- Use campaigns to tease upcoming sales and promotions
Let us know your thoughts in the comments on how you enjoyed this SMS Marketing Training. And please let us know if you have any SMS Marketing or Text Message Marketing questions.
About Postscript:
We believe in putting customers first.
When done right, SMS marketing can be game changing for a brand. But it's a fine line between success and annoying users.
Preventing the latter is our passion. We help ecommerce brands design and operate SMS programs that keep users engaged and happy while driving substantial new revenue.
You can get a free 30 day trial to Postscript using my link here: https://postscript.grsm.io/ls8f0axmikwv
Connect with Gerard on LinkedIn here: https://www.linkedin.com/in/gerardfpr/
Feel free to email Gerard with any questions: gerard@postscript.io
sms #smsmarketing #HowDoIDoSMSMarketing? #Postscript #BlackFridayCyberMonday #BFCM #TextMessageMarketing #TextMarketing #smslist #smssubs #smsprogram #chasedimond #smssubscribers #shopify #shopifyplus
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this SMS Marketing interview, Navin Jain, who works at Klaviyo on the SMS Marketing Team, shares his best SMS Marketing Strategies.
He talks about the main differences and similarities between SMS Marketing vs Email Marketing.
As a quick heads up, SMS stands for Short Message Service.
SMS is text message marketing.
We also talk about SMS Marketing best practices as it relates to the following SMS Marketing Strategies:
-
Why should brands look to leverage SMS for the holidays?
-
When should brands launch SMS so it can be used for the holidays?
-
How does a brand get started with SMS?
-How do you grow an SMS List?
-
A lot of brands have large email lists, how do you convert those subscribers into SMS subscribers
-
When do you send a SMS vs email
-
How many SMS messages should brands send per week
-
Best use cases for SMS
-
What not to do with SMS
You can find Klaviyo SMS here: https://www.klaviyo.com/
You can connect with Navin on LinkedIn here: https://www.linkedin.com/in/navinjain09/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
This is the best Email Marketing advice that no one ever talks about.
I learned this out the hard way recently and I wanted to share this email marketing tip and trick so you could learn the easy way.
So without further ado, check out this video on Email Marketing: The Best Email Marketing Tip That No One Has Ever Told You.
Email deliverability is the ability to deliver emails to subscribers’ inboxes. It is what some marketers use to gauge the likelihood of their email campaigns reaching their subscribers’ inboxes related to actual delivery–like ISPs, throttling, bounces, spam issues, and bulking.
Email Marketing Video TLDR: Get setup on a back up Email Service Provider (ESP).
If you're in Ecommerce, my top recommended Email Marketing Platforms are (in no particular order):
- Klaviyo
- Drip
- Sendlane
- Omnisend
- Privy
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this video, JK Molina, shares everything he knows about How to Grow Your Personal Brand on Social Media.
He also talks about ways in which to leverage your personal brand and influence in order to land clients.
If you're interested in growing your personal brand and figuring out how to land clients, this video is for you.
For context, JK Molina has 44,600 followers on Twitter and has helped dozens of others acquire tens of thousands and hundreds of thousands of followers on Twitter too.
There are 5 things that make a Twitter account really good:
-
Followers
-
Engagement
-
Sales
-
Email Subscribers
-
Deals on the backend
Every time you see a viral tweet, you want to study why it did well. Focus on studying the format and word play.
For more tips and tricks on how to grow your personal brand on social media and how to land clients, watch this interview.
Follow JK Molina on Twitter here: https://twitter.com/OneJKMolina
Check out the new SaaS business he's working on to help you grow your following and influence on Twitter: https://tweethunter.io/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this video, Matt Bockenstette (aka Copy Legends), shares crucial Email Marketing Tips and Tricks to improve your email deliverability.
In this video you'll learn 4 simple email marketing strategies to boost email response rates and your email deliverability as a whole.
One critical note about your Email Sender Reputation:
Every time we send an email, multiple factors are working for (and against) us - and all of these play a significant role in our overall Email Sender Reputation.
- Open Rates & Click Rates
- Starring & Whitelisting
- Promotions & Primary Tab
The core objective of our email sender reputation is to determine whether our emails are a form of unsolicited spam, or if they're welcome, personal messages sent between friends.
And what's one thing we do with most personal emails we receive?
We reply.
Most Welcome Emails that try to inspire responses speak to the sender's ego, not the reader's, and it's a critical mistake (and a significant lost opportunity).
Make sure you watch this video to learn the 4 email marketing strategies to boost email response rates and your email deliverability.
Follow Matt on Instagram here: https://www.instagram.com/copylegends/
Signup to Matt's email newsletter here: https://www.copylegends.com/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this video, Jake Giebz, runs through his full list of the Best Shopify Apps 2021.
As an ecommerce marketer myself, I can confirm that these are the Must Have Shopify Apps 2021.
Here are the Shopify Apps that Jake mentions in this video:
- Triple Whale: https://triplewhale.com/
The tool of choice, for the fastest growing brands. Triple Whale centralizes the metrics from all the tools you use, right into your pocket.
- LiveRecover: https://liverecover.com/
Powered by real people, LiveRecover contacts, engages, and converts your abandoned carts into sales for you over text message.
- Candy Rack: https://apps.shopify.com/candyrack
The one click upsell & cross sell app for your product pages.
- Hyros: https://hyros.com/
TRACK ADS. FEED AI.
HYROS TRACKS WHICH AD SOLD SOMETHING...FOREVER
THEN HELPS AD PLATFORM AIs DO IT OVER AND OVER.
- Klaviyo (my link): https://www.klaviyo.com/partner/signup?utm_source=0010V00002KefcR&utm_medium=partner
Klaviyo helps businesses own their marketing. Klaviyo lets you deliver amazing experiences across email marketing and other owned channels.
- TaxJar: https://www.taxjar.com/
Sales Tax Compliance for Modern Commerce.
- HelpScout: https://www.helpscout.com/
The customer support platform for growing businesses
- Feedonomics: https://feedonomics.com/
You Sell Products,We Optimize Them.
Boost Your Sales with the #1 Full Service Product Feed Management Platform
- Dcart: https://apps.shopify.com/discount-in-cart
Cart discount, Discount on cart, Coupon on cart
Follow Jake on Twitter: https://twitter.com/Giebz
Check out his Ecommerce Store: https://shutterbombs.com/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this interview, Nano Stasiak, shares his fascinating business model of working with influencers.
It's not your typical influencer arrangement where you engage with influencers and get them to post about your brand.
He actually partners with influencers to help them build Shopify Stores.
He and his team handle the entire frontend and backend operation of getting influencers setup with their own Shopify Stores, running the traffic, working and helping on product design, logistics, fulfillment, and more.
Nano shares his best advice on How to Partner With Influencers to Build Shopify Stores.
Follow Nano below:
Twitter: https://twitter.com/NanoStasiak
Instagram: https://www.instagram.com/nanostasiak/
Website: https://impulsomedia.ca/
About this agency: “Impulso” is a powerful word that stems from our founder’s Latin roots. In Latin, Impulso means momentum; one of the most powerful forces in the world, but only when it’s on your side. The concept of creating momentum runs through the center of everything we do. Our contagious energy, combined with hyper on-trend marketing tactics, defines our culture and sets our clients on an unstoppable winning streak.
As a full service digital media agency, we help brands leverage the tools necessary to prosper in today’s digital world – curating online experiences that transform users into followers, customers into ambassadors, and revenue into profit.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this video we cover, How to Scale Your Shopify Store From Someone Has Generated Over $10 Million Dollars With His Shopify Store.
Josh started his Ecommerce Brand and Shopify Store back in 2015.
He started it out of his parents basement and started selling them via Facebook Groups before figuring out digital marketing.
We cover the marketing channels he used (Facebook, Instagram, Email Marketing, etc), his crazy growth trajectory, his learnings, advice, and so much more.
Follow Josh on Twitter here: https://twitter.com/JoshJDurham
He shares amazing content on his learnings from scaling his Shopify store, like you see below:
5 Things I wish I knew about PRODUCT , before scaling my eCom brand to $6.5 M /year
Buckle up, when I first launched my ecom brand I was 20 and just figuring this out,
you'll be way further ahead than I was by reading this.
Here’s what I wish I knew:
- Product Margins will make or break you.
We had gross margins at 50% that I eventually got to 65%
These are pretty good IF you can hold your price point over time.
When the market got competitive, our margins shrunk because of automation overseas,
Keep those margins 75%+
- Have a Target CPA in mind with regards to product margins + fixed costs.
When I started out, I set an arbitrary number of a $80 CPA.
This allowed us to scale add the level of cash to our accounts like we wanted.
Build your CPA target with your fixed costs built in.
- Start with a product that has a reason to be bought again
Our product was a weighted blanket, which was a great price point ($200+)
BUT, there was no reason to buy a second blanket,
This made it difficult because we started every month from 0 in terms of repeating customers
- Start working on product 2.0 ASAP
Your product should be evolving based on user feedback.
Start thinking about how your 2.0 product can improve user experience and brainstorm ancillary products that could be used as an upsell.
- If your product is good, it will be copied.
If your product is copied it means you’re on the right track.
The market is validating your idea, and you need to stay ahead by innovating on product and marketing.
Your advantage: Speed & Focus.
Visit Josh's Agency Website here: https://www.alignedgrowthmanagement.com/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this video, Ben Parr answers the question of: Should I Use a Quiz for My Business?
HINT: The answer is absolutely yes.
With everything happening in the marketing world from iOS 14, iOS 14.5, iOS 15, Google getting rid of cookies, and so on, having a zero party data strategy is of the utmost importance.
Zero-party data offers an innovative solution in the cookieless online landscape and an excellent alternative to the currently available cookies. It is information that is hard to infer or buy from a user, in other words it is information that a customer freely shares with a company.
Ben talks about some strategies and use cases for collecting zero party data using some relevant case studies from Octane AI customers.
Follow Ben on Twitter here: https://twitter.com/benparr
Take a look at Octane AI here: https://www.octaneai.com/
More about Octane AI:
- The zero-party data marketing platform for Shopify stores
- Home of the Shop Quiz & Conversational Pop-ups
- Boost conversions & personalization
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this video, Jacob reviews his favorite email marketing tools.
Email Marketing is a massive channel with tons of great, decent, and not so great email marketing platforms and email marketing software.
So it was super helpful to have Jacob give his breakdown and analysis on over a dozen different email marketing software categories.
We cover the following email marketing software categories:
-
Best Email Marketing Platform // Best Email Marketing Software
-
Best SMS Marketing Platform // Best SMS Marketing Software
-
Best Email Popup Platform // Best Email Popup Software
-
Best Survey Platform // Best Survey Software
-
Best Loyalty Platform // Best Loyalty Software
-
Best Referral Platform // Best Referral Software
-
Best Review Platform // Best Review Software
-
Best Subscription Platform // Best Subscription Software
-
Best Shipping Analytics Platform // Best Shipping Analytics Software
-
Best Quiz Platform // Best Quiz Software
-
Best Postcard Platform // Best Postcard Software
-
Best Email Countdown Platform // Best Email Countdown Software
-
Best Email Testing Platform // Best Email Testing Software
-
Best Email Design Platform // Best Email Design Software
Jacob Sappington is a Partner at Homestead (https://homesteadstudio.co/), an ecommerce marketing agency.
You can connect with Jacob on Twitter here: https://twitter.com/jsappington
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Master SMS Marketing with the help of this SMS Marketing Tutorial from Lisa Popovici.
This presentation today is for those of you who have ever asked: How Do I Do SMS Marketing?
Lisa is one of the top SMS Marketing Experts and she'll be sharing her best SMS Marketing Tips and Tricks.
In-particular, here's what you'll learn in today's SMS Marketing Tutorial:
- 5 mistakes that can kill your SMS Marketing channel
- 4 ways to build your SMS Marketing community
- 3 avenues to retain customers
- 2 SMS Marketing success stories
- 1 anatomy of a memorable SMS conversation
Here's a sneak peek of today's content:
5 mistakes that can kill your SMS channel:
-
Sending texts without shopper consent
-
Not replying to texts
-
Sending too many texts (more is not better)
-
Texting during quiet hours (eg: midnight)
-
Sending texts from shared phone numbers
Lisa mentioned she'll respond to any questions you have on SMS and Text Message Marketing (drop those in the comment section).
About Lisa:
She's the Cofounder of Cartloop. Cartloop is the conversational SMS marketing app for Shopify. Speech balloon Used by hundreds of brands, loved by millions of shoppers. Try their Shopify app for free!
She mad a very generous offer for all listeners/viewers: "We'd be happy to offer 1 month of free trial + 1K free campaign credits for your audience. The leads coming from your end just have to say they are coming from Chase and we'll automatically extend their trials."
Reach out to Lisa and her team here: https://www.cartloop.io/
Connect with Lisa on Twitter here: https://twitter.com/LisaPopovici
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this Ecommerce SEO for Beginners interview, Josh Piepmeier, breaks down everything you need to know to do SEO well for your or your clients Ecommerce Store.
Throughout this episode with Josh, he covers the 3 stages of SEO:
-
Make Money ASAP (Bottom of the funnel)
-
7 Figures (Middle of the funnel)
-
Total Domination (Top of the funnel)
Here's some info Josh shared on where most Shopify stores go wrong.
Typical SEO campaigns go something like this:
👉 Target keywords that bring in a lot of traffic (typically top or mid-funnel)
👉 Build massive organic traffic
👉 Work on converting that traffic
These campaigns make a lot of sense at first glance, but can take a long time to produce measurable results. Why?
Because the keywords that bring in the most traffic and clicks are almost always very high in the funnel, aka targeting people who aren't ready to buy any time soon.
Here's some info Josh shared on what most Ecommerce Brands should do instead.
Rather than trying to build flashy traffic numbers that make most SEOs salivate...
...I help my clients build campaigns that target high-intent keywords and prioritize conversions and revenue over traffic. Here’s what that looks like:
👉 Use customer research and intent signals to figure out what customers are typing in Google when they’re ready to buy
👉 Target keywords that indicate high buying intent (regardless of volume)
👉 Track and optimize for revenue and conversions from day one
In short, we start by targeting the bottom of the funnel, capturing existing demand, and building a profitable SEO practice. That way, your SEO essentially pays for itself forever and your net cost becomes zero.
Once we reach that point, THEN we move up the funnel and start building mid- and top-of-funnel traffic that builds brand awareness and captures a bigger audience.
This approach has helped me get results like this for my clients:
➡ Drive a positive ROI from SEO in under three months
➡ Create single blogs that bring in $10k per month
➡ Build campaigns that bring in $100k per month in under a year
➡ Go from 100% reliant on paid traffic to diversified revenue sources
Connect with Josh on LinkedIn here: https://www.linkedin.com/in/joshpiepmeier/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In today's interview, Noah Kain, a SEO agency owner shares his best tips for building and scaling an SEO Team.
He talks at length about the different roles and skillsets every SEO team will need. From an SEO Strategist to a Link Builder to a Project Manager, make sure you watch this video to learn about each of these roles as well as the others he mentions.
He even shares his advice on how to best vet a potential SEO team member.
Noah has 7 Years Agency Experience and helps brands position their business in front of ready-to-buy customers with SEO & PPC.
You can follow Noah on Twitter here: https://twitter.com/Noahs4Cents
Here's Noah's website: https://workwithnoah.com/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Successful Serial Entrepreneur Davie Fogarty owns and runs 10 insanely fast growing Ecommerce Brands (The Oodie, Calming Blankets, and a bunch of others).
He's based out of Australia but sells his products globally to millions of people, so I've always wondered what his advice would be for my question: What Country Should I Launch My Business In?
In-addition to answering that (his answered surprised me), he shares his insights on:
-
The best platforms for entrepreneurs to build their following on (hint: YouTube & TikTok).
-
How long he's been working on his personal brand and how he's quickly scaled to millions of views and impressions per month.
-
Whether he prefers to build or buy ecommerce brands and shopify brands.
-
His advice on Black Friday and Cyber Monday.
Go subscribe to Davie's YouTube Channel: https://www.youtube.com/c/DavieFogarty
Follow him on Twitter: https://twitter.com/daviefogarty
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this video, Nick Shackelford breaks down his best advice for what makes for great creative for Facebook and Instagram Ads.
We cover 3 main topics:
-
Is creative subjective or objective? What makes great creative for Facebook and Instagram ads, great?
-
The longevity of content. How long is a content piece good for? In other words, how quickly does creative go stale, and how often should you be creating new creative?
-
His best advice for running Facebook and Instagram ads in Q4 for Black Friday and Cyber Monday as well as the holidays.
Nick runs a paid social agency called Structured Agency that specializes in Facebook and Instagram in-particular.
He's spent over $100M on Facebook and Instagram Ads over the past 7-8 years.
In-addition, he runs a business called Konstant Kreative, where they've helped make and edit thousands of ads.
He brings that insight to this conversation, so don't miss this!
Check out Konstant Kreative here: https://konstantkreative.com/
Follow Nick on Twitter here: https://twitter.com/iamshackelford
Follow Nick on Instagram here: https://www.instagram.com/iamnickshackelford/
Hear Nick speak at my Black Friday Summit for free, here: https://www.blackfridaysummit.com/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In today's video, I share with you everything you need to know about offering Email Marketing Agency Services.
You'll learn:
-
What an email marketing agency does
-
What my team looks like (roles you’ll need)
-
What email marketing agencies charge
-
Free & Paid Resources
I built (and still own/run) an ecommerce email marketing agency from $0 to mid 7 figures in revenue in 3 and 1/2 years.
I have 45 full-time employees across 5 different team roles (discussed in the video) and we work with over 100 ecommerce and direct to consumer clients.
We've sent over 1 billion emails and done over $75 million in email attributable revenue for our clients.
Here are the resources I mentioned:
Free weekly email marketing newsletter: https://chasedimond.com/chase-email-newsletter
Free daily email marketing and agency tips and tricks: https://twitter.com/ecomchasedimond
Paid ecommerce email marketing course: https://chasedimond.podia.com/
Paid cold email marketing course: https://gumroad.com/a/13104243
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In today's interview, I had the pleasure of interview Email Marketing Copywriter, Daniel Throssell.
We talk about a lot of interesting email marketing tactics, including:
-
How he got started in email copywriting (he entered a contest and ended up winning)
-
How he went from working with clients to working for himself on his own products & services
-
The way & frequency in which he emails his list (entertaining, valuable, daily, and so on).
-
Some really interesting email marketing tips and tricks for Ecommerce brand
-
So much more!
About Daniel:
G’day. My name’s “Australia’s best copywriter”,
and I’ve been called “Daniel Throssell”.
Actually wait I think I got that backwards 🤔 Soooo anyway, I’m the copywriter behind multiple 7- & 8-figure promos … the launch funnel for the bestselling book in Australian history … the concept of the email ‘Parallel Welcome Sequence’ … the first copywriter I know to be banned from being mentioned in r/copywriting … and, well, I think I might have the world’s craziest welcome email. No, really.
Signup to Daniel's list here: https://persuasivepage.com/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this interview, you'll learn the 4 most important elements for how to land local businesses as clients.
The 4 most important elements in landing local businesses as clients, as told by Paul Schiffbauer Jr., are:
- Relate to Your Prospect
Whatever service you are offering, identify the potential pains and gains your ideal prospect has.
Relating to your prospect on a local level goes beyond your offer.
Look for the following ways and avenues to further build rapport:
-
The community connection
-
Your connection to the prospect's business (customer, fan, etc)
-
Building Community
Marketing at its core is about community.
-
In-person networking events
-
Digital networking opportunities
Bridge the gap between the two.
What common characteristics do you have in your market?
What do you need to further develop?
- Sharpening Your Value Proposition:
Regardless of what you see online about freelancing and building an agency, it's vital to understand your market and what they need.
Part of this process revolves around sharpening your skillsets to best deliver value to those in your respective community.
- Being in the market
This is a constant cycle of being present and top of mind to your various audience members.
Being present will allow you to continually gain new clients over the course of time.
About Paul Schiffbauer Jr.:
Growing up around his father’s tavern, Paul developed a passion for small business. While studying at York College of Pennsylvania, he would go on to start his own business in the home furnishings industry. His startup company, Noir Gallery, grew from a single online store to a multi-channel retailer in under one year, selling products on industry-leading e-commerce properties including Wayfair and Home Depot. Paul specializes in brand strategy, marketing planning, and project management for service-based businesses and restaurateurs aiming to expand their market presence and achieve digital transformation.
Follow Paul on Twitter here: https://twitter.com/yungmarketer
Here's Paul's website: https://schiffbauerconsultinggroup.com/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In today's email marketing video, I cover 5 different types of email campaigns that you can send to your (or your clients) email list.
I focused on 5 Non-Discount Emails.
Sending flash sales, discounts, or promotional emails for Ecommerce are great ways to have big revenue days...
...but you can only send these every so often.
Variety is key.
Here are 5 non-discount emails you can send to your list (for your own store or a client):
- Story Emails
- Video Emails
- Structured Newsletter
- Testimonial Email
- Value Email
I hope you enjoy this video and please let me know if you have any questions.
Follow me on Twitter for daily email marketing tips & tricks: https://twitter.com/ecomchasedimond
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this interview, Chase Clymer shares his framework for how to grow your business to 8 figures.
He specializes in helping ecommerce brands on Shopify scale from 7 figures per year to 8 figures per year in revenue.
Chase calls his framework the Brand Scaling Framework.
He goes into detail on the 3 KPI's they care about and focus on:
- Conversion Rate
- AOV
- Sessions (Shopify term but means traffic)
Info on Chase Clymer:
He is the Co-founder of Electric Eye, an agency that increases sales for ecommerce brands. Chase is also the host Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.
Follow Chase Clymer on Twitter here: https://twitter.com/chaseclymer
Here's Chase's Agency Website: https://electriceye.io/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this video, Andy Strote, a successful digital marketing agency owner and author, shares his best tips for how to get clients for your digital marketing agency.
We extensively focus on these 2 topics:
-
Identifying and finding professional clients, and how to avoid the amateurs
-
Going after the clients you really want, I.e. not waiting for random clients to contact you
More about Andy:
I have been a copywriter, creative director and founder of three creative agencies in Toronto.
Before I started my agencies, I wrote for six Toronto ad agencies, large and small. My clients included Canon, Colgate, Canadian Tire, Delta Hotels and New Brunswick Tourism.
In my first agency, I worked solo with other freelancers. By the mid-’90s, my billing was over $120,000 a year, but I couldn’t grow because there are only 24 hours in a day.
I knew I needed more resources and decided to start a larger creative agency. I found a compatible graphic designer who became my business partner. Together, we founded Fireworks Creative, one of Canada’s first truly integrated creative agencies. We built websites for some of Canada’s leading utilities, the first website where you could buy movie tickets, and many hotel sites. We also created major print and direct mail campaigns for some of Canada’s most prominent corporate and government clients.
In five years, we grew Fireworks Creative from two to 30 people. We were on the radar of two companies interested in buying our firm—a global advertising network and Cognicase, a multi-national IT company. We chose to sell to Cognicase for $3 million.
Six months later, I was asked to leave (typical for those kinds of deals), and after a summer of thinking about the next steps, I started the next agency, Context Creative, with one partner and one employee. We grew that company to 28 people.
After 15 years, I sold my shares to my partners.
Today, I write for a select group of clients and I wrote this book. I’ve been lucky to work with great designers, art directors, photographers, filmmakers, animators, illustrators and programmers. I’ve also been fortunate to have had the guidance of two incredibly helpful accountants—you’ll read about it in the book.
I’ve hired people, fired people and had to let go of good people during a business downturn.
Through all of this, I’ve learned the nitty-gritty of running a business, how to find the best clients and the most practical ways to work with staff and partners. Some of this I learned the easy way, and some the painful way.
You can find Andy's book here: https://www.creativeagencybook.com/
Follow Andy on Twitter: https://twitter.com/StroteBook
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
I had the Wiz of Ecom back on my podcast to talk about everything he's working on.
We covered a ton of interesting topics:
- SaaS Businesses
- Marketing Agencies
- Building Communities
- NFTs
- Real Estate Investing
We also talk about focus, energy, knowing when to pivot, family life, and so much more.
You can follow Wiz on Twitter here: https://twitter.com/wizofecom
P.S. Want to join a community of 2,354 like-minded entrepreneurs and founders? Consider joining our Marketers Utopia.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Social Chain (a pioneer in the creation, development and scaling of social media brands) Acquired His Marketing Agency.
I invited Daniel Graham, the Founder & CEO of Mint Performance Marketing to Talk All About the Acquisition & More.
In this interview we cover a ton of interesting ground on agency acquisitions, which are a very popular and great way to scale your agency.
When you buy an agency, you're often acquiring EBIDTA, talent, and clients.
Daniel talks about how long the process took, what he would've done differently, what services he things have legs, and so much more.
More about Daniel's Agency and make sure to follow Daniel on Twitter:
Mint Performance Marketing (https://www.mint-performancemarketing) is a full-service performance marketing agency. we help disruptive dtc/ecommerce brands accelerate growth with cutting edge strategies across creative, influencers, paid media, email & sms.
You can follow Daniel on Twitter here: https://twitter.com/foodog85
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
I'm excited to share this interview I did with someone who specializes specifically in marketing Shopify apps.
Meet Deb Mecca. She currently handles growth and marketing for 10 fast growing Shopify Apps through the LTV Fund.
In this interview, she shares her best tips and tricks for how to rank and grow Shopify Apps in their marketplace/app store.
She also gives her insights on statured categories within the Shopify app store and identifies areas of opportunity to start and scale a new Shopify app.
Here are the Shopify apps she works with. You've probably used or at least heard of a few of these if you run an Ecommerce Brand.
- Trackify X
- In Cart Upsell and Cross Sell
- Product Options and Customizer
- Pre Order Now
- Wholesale Pricing Now
- Bulk Discounts Now
- Sticky Add to Cart
- Sales Rocket
- PreOrderly
- Upselly
She also recently started The App Collective (www.theappcollective.us).
The App Collective will help you make sense out of the solutions available to grow your business:
- How to grow your business through a series of webinars in 3 main categories:
- Merchandising/conversions
- Shipping/fulfillment
- Mobile phone & customer service
You can follow Deb on Twitter here: https://twitter.com/DebMecca
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
I ended up interviewing Allan for my Ecommerce Newsletter & YouTube channel due to a cold email he sent me.
The cold email was so good that I had to invite him on to share some information about what he coined as the "Talking Things" email.
I'm so glad he reached out because he overdelivered in this episode.
The "Talking Things" email is super interesting and applicable to most verticals (ecommerce, Shopify stores, info products, SaaS, and so on).
Here's the cold email he sent me:
"Hi Chase,
Recently discovered your podcast and got to listen to the episode “How Email & SMS Work Together With Chase Dimond & Bea Doheny”. This episode is a real gem!
Never thought of using SMS for marketing. Everything you and Bea shared are really interesting, especially the ones for fun and engagement like the Friday song list and mood scale.
I shared this episode to my company team and we’re planning to try some of the ideas via Facebook DM to see how it goes. Thanks for sharing this golden nugget on your podcast! It's really helpful and unique.
This all led me to your Instagram and I must say..I’m a fan. Really like that your Instagram is full of bite-size and easy-to-do tips. I have to admit though..I may have watched more of Shay’s video than yours. She kinda reminds me of my daughter when she was still a baby.
With the golden nugget I've gotten from you, I would like to give back to you and your community. Recently, we've been exploring the possibility of collaborating with fellow email marketers and online businesses
Would you be interested in working together on a podcast episode? Perhaps I can share a few simple steps on how to write an engaging welcome sequence for new leads. These steps will help your audience easily combine promotion and nurture content in one email.
We can share the podcast to our email list of over 11k subscribers and our socials to help spread the word.
Are you open to exploring something like this?
Best,
Allan"
I hope you enjoy this episode!
You can check out Allan's website here and grab the free subject lines guide he mentioned: https://digitalsolopreneur.com/chase
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
I'm excited to bring you this episode for a bunch of reasons.
To name a few:
-
Paul is extremely brilliant. I mean he studied Computer Science at Stanford.
-
He drops a ton of actionable tidbits in this episode on how to leverage Nano influencers for your (or your clients) brand.
-
I was lucky to be able to invest in their seed round which Stripe lead.
Definitely listen to this episode to learn more about Nano influencers and why they're so effective at helping DTC brands build authentic awareness and content.
What's more: He talks about how you can repurpose this content to increase your acquisition efforts.
Here's the link to learn more about Archive: https://archive.ai/
And make sure to follow Paul on Twitter here: https://twitter.com/benigeri
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In this video, Chormaic walks us through how he goes about auditing an ecommerce brands email marketing channel.
He mentions that this is also applicable for brands leveraging SMS as well.
He also covers why you should audit an account in the first place and the frequency in which he does this for his clients.
You can follow Chormaic on Twitter here: https://twitter.com/Chormaic
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
I'm excited to share this ecommerce interview I did with Ryan on Advanced SMS Personalization in a Post iOS 14 & 15 World.
You'll learn the latest and greatest on Advanced Segmentation and Personalization to crush your SMS efforts.
You can connect with Ryan on LinkedIn here: https://www.linkedin.com/in/ryan-briggs-5ba00342/
P.S. Don't forget to subscribe to my podcast (if you haven't already).
P.P.S. Here's Attentive's SMS for Shopify Merchants Playbook.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
I've got another epic interview for you today.
This time I had this privilege of interviewing Kristen Lafrance.
She's an awesome person and super talented marketer who is the Head of Resilient Retail at Shopify.
We talked a lot about how she's become a B2B influencer and her super power of churning out high-quality, consistent content.
We also talk about audience development and community building. She runs a highly engaged Slack group for the Ecom/DTC community, so she knows a ton about these topics.
I highly recommend diving head first into this episode.
Shoot Kristen a follow on Twitter here: https://twitter.com/kdlafrance
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
I'm excited to share my interview with the one and only, Savannah Sanchez.
Savannah is a freelancer who spends her days making great paid social ads for cool brands.
In this episode we talk about:
- What gave her the courage to go out on her own
- How she acquired her first few clients (and all subsequent clients)
- How she divvies her time between working in her business vs. on her business
- Tons of actionable tips and tricks for anyone looking to explore or optimize their TikTok ads
- And so much more!
Be sure to follow Savannah on Twitter here: https://twitter.com/social_savannah
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Noah is the Founder of Social Snowball, automated affiliate marketing programs for Shopify.
In this episode we talk about all things affiliate marketing, including:
- The difference between an affiliate program and a referral program
- Best practices for brands looking to implement or take their affiliate program to the next level
- The recommended amount that brands should pay their affiliates
- And so much more!
Follow Noah on Twitter here: https://twitter.com/noatuck
You can check out his affiliate marketing tool here.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Dave runs Recapture: "Automated Abandoned Cart Recovery, Email Marketing & popups with excellent analytics".
We talk about how he acquired Recapture, SaaS multiples, the main differences and similarities between email marketing over the years, and so much more!
You can follow Dave on Twitter here: https://twitter.com/daverodenbaugh
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In my opinion, Ezra Firestone, is one of the pioneers of the Ecommerce space.
Not only that, but he's also a super great guy.
So I was stoked when he agreed to come on the podcast.
He's literally done it all, and done it all well.
He currently runs 3 companies in each of the main verticals of Ecommerce.
He runs a super successful ecommerce brand, software business/tool, and content/information business.
He shares an insane amount of insight and knowledge.
This episode is fascinating and a MUST LISTEN TO.
Here are all Ezra's links:
- https://www.boombycindyjoseph.com/
- https://zipify.com/
- https://smartmarketer.com/
- https://twitter.com/ezrafirestone
- https://www.linkedin.com/in/ezrafirestone/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Kelly is someone who does it all, and not only that, but she does it all, well.
She runs two podcasts, has a thriving personal brand, runs an agency, does consulting, advising, and is launching a new company as well.
Her agency, The Taproom, is your friendly neighborhood Shopify Plus Partner.
This is a must listen to episode!
We cover so much ground on so many interesting topics: Podcasting, Traveling, Personal Branding, and so much more.
And Kelly is a must follow on Twitter: https://twitter.com/kvlly
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
I've sincerely loved all the episodes I've done so far, but this was one of the most interesting and unique episodes yet.
Joshua is the Founder & CEO of Withco, fresh ingredient cocktail mixers meant to be shared “with company.”
I loved Joshua's personal story, charisma, and overall energy.
We dive into his personal story, how he believes consumer behavior has changed through the pandemic, and so much more.
You can follow Joshua on Instagram here: https://www.instagram.com/moderndayleader/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
I'm excited to share today's interview I did with Josh Zhang. Josh is the CEO of Gainfluence, helping consumer startups grow.
In this interview with Josh, we talk at length about how he helps pre Series A brands scale top of funnel acquisition through UGC & influencer creative.
We also talk about how important follower size is or isn't, as well as the social platforms he likes to work on.
You can follow Josh on Twitter here: https://twitter.com/joshlzhang
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
I'm excited to share this iOS 15 Round Table discussion I hosted alongside Airmeet with the CEO's and Executives at the top Ecommerce Email Marketing Platforms.
I was fortunate to have the following people participate:
Ben - CEO at Privy
George - VP at MessageBird
Jimmy - CEO at Sendlane
John - CEO at Drip
Kady - VP at Klaviyo
Rytis - CEO Omnisend
They answered the following 6 questions:
-
Is email marketing dead? How will iOS 15 change email marketing?
-
What is your number one tip to start planning and navigating your email marketing with the changes coming with iOS 15?
-
What other metrics would you look at without open rate data? What replaces the open rate?
-
Will email still deliver 20-40% of a merchant’s revenue post iOS15 with the lack of open attribution tracking?
-
How will ESP’s make their own adjustments for measuring deliverability? What is your team thinking about/doing to prepare?
-
Is your company creating any new features to help counteract the update? And if so, what can we expect to see?
Important Links:
iOS 15 Round Table Notes (3 page PDF of notes from the round table): https://docsend.com/view/ym5bran784az...
15 page iOS 15 PDF (everything you need to know): https://docsend.com/view/yx7fnwyvktmx...
Special thanks to Airmeet (my favorite virtual event platform) for allowing us to use their awesome platform and helping me setup the event.
Check out Airmeet here: https://www.airmeet.com/?utm_source=p...
P.S. For daily email marketing tips, follow me on Twitter: https://twitter.com/ecomchasedimond
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In today's episode, Ilana talks about how she sees the landscape of agencies & freelancers, and as such, why she calls herself a superhero instead of an agency or freelancer.
She also talks about one of her businesses that's a productized service as well as the advantages of this business model (i.e. highly repeatable).
Lastly, she talks about how she acquires clients, her Shopify App, and so much more.
Follow Ilana on Twitter here: https://twitter.com/IlanaDavis
Here's her website as well: https://www.ilanadavis.com/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
I'm super excited to share this episode with you.
I had James on the podcast to share about what he's doing with his ecom holding co and how they'll do mid to high 7 figures in their first year.
Here's a peek at James holding company's acquisition thesis:
- Buy stable brands
- Look for markets with a rising TAM
- Crush operating expenses via shared services
Follow James on Twitter here: https://twitter.com/JamesonCamp
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
In today's episode, Jess shares her story of working at an agency, to going out on her own as a freelancer, to ultimately where she's at today with running a successful agency.
She shares details around how she acquires most of her clients, how she upsells additional services, her process for screening and recruiting new team members, and so much more.
Follow Jess on Twitter here: https://twitter.com/jessgrossman
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
I'm super excited to share this episode with you.
I had the pleasure of interviewing Jon MacDonald, the Founder & President of The Good. The Good helps brands understand the clicks and movements of their website visitors, and use that data to convert more existing visitors into buyers.
This is the first episode of my podcast where I switched to it being more conversational vs. more traditional Q&A.
Jon and I cover a lot of interesting topics in this episode:
- The importance and process of content creation and distribution
- How the opportunity came up for Jon to teach a course for/with Shopify
- Landing clients such as Nike + other massive brands (Adobe, Xerox, Verizon, etc)
- Customer Experience Optimization
- And so much more!
You can follow Jon on Twitter here: https://twitter.com/jonmacdonald
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
I'm excited to share this interview with you today.
Dennis shares his best tips for how agencies and freelancers can increase their client LTV through retainers.
Including:
• WHAT they are
• WHY you want them
• HOW to land them
You can connect with Dennis on Twitter here: https://twitter.com/DennisDemori
You can purchase the few hour training Dennis mentioned here: https://gumroad.com/a/449647731/iCgRu
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Liz the Co-Founder & CEO of Soona, a same-day photo and video studio designed to help brands get professional content for less than the price of stock.
In this episode we talk at length about the importance of creative for ecom brands in 2021 and beyond.
Soona has raised 8 figures in funding so we talk a bit about her thoughts on the pros and cons of raising capital.
Liz is a wealth of knowledge and shares a ton of insight on creatives role in Ecom, so don't miss this episode!
You can connect with Liz on Twitter here: https://twitter.com/lizgiorgi
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
SMS Marketing isn't a topic I normally discuss, nor is this interview in the typical format of my podcast.
However, I'm starting to get a lot of inbound questions about SMS, so I wanted to get this content out in a timely manner.
This episode covers 2 main things:
-
How Email and SMS work together?
-
Different types of SMS campaigns and ways to reach out to customers
Connect with Bea:
Bea's Twitter: https://twitter.com/bea_doheny
Bea's Email: bea at structured.agency
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Brett is the CEO & Bob is the Director of Sales at Gatsby.
Gatsby helps brands capture, engage and grow their social customers at scale.
In this episode we talk about identifying and automating micro-influencer marketing.
Brett also talks about the origin story of Gatsby and how at the time he started the business, there was a duopoly that existed in terms of customer acquisition. Brands were largely (and sometimes solely) dependent on Facebook/Instagram and Google.
He wanted to help brands create scale outside just paid advertising and help brands who did influencer marketing manually, automate those efforts.
You can find Gatsby here: https://www.gatsby.ai/
You can email them hello @ gatsby.ai
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
I'm insanely excited to share this episode with you.
Think of this episode as your masterclass for all things community related.
Wiz talks at length about how he built and scaled his online ecommerce community, Utopia, to over 2,100+ paying members.
What's more, the conversion rate from free trial signups to paying members is 70%+ and the retention of paying users is 88%+.
In this episode we cover the inspiration behind Utopia, the team members Wiz believes you need to build and foster community, the channels that have been successful and unsuccessful in-terms of acquiring paying members, and so much more.
Make sure to drop us both a follow on Twitter:
Wiz of Ecom Twitter profile link: https://twitter.com/wizofecom
My Twitter profile link: https://twitter.com/ecomchasedimond
And you can click here to check out Utopia.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Samit is the Founder of the #1 Kickstarter & Crowdfunding Agency that's done over $43M in revenue.
In this episode we talk a lot about applying online strategies to offline businesses (including the funnel he runs).
We also talk about his success and experience with generating tens of millions of dollars in revenue through crowdfunding campaigns.
And we talk a bit about his learnings and experience becoming an influencer on Clubhouse.
The best place to learn more about Samit, his work, and find his social handles is through his website: https://www.samitpatel.net/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Colin is the CEO of Boomn, an ROI Focused Growth Marketing Agency & Accelerator.
In this episode we talk about Colin's business model (Part Ecommerce Brand Accelerator + Part Data-Driven Performance) as it's always fascinated me.
We also talk about his newest Ecommerce Brand, Zesti, which sells tasty condiments, sauces, and spices.
Additionally, we cover how he thinks about budget and traction for his internal brands as well as his process for recruiting talented team members.
Make sure to follow us both on Instagram:
Colin's Instagram profile link: https://www.instagram.com/colinmcgoo/
My Instagram profile link: https://www.instagram.com/chasehunterdimond/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Austin is the Founder of Brand Growth Experts, where he helps ecommerce entrepreneurs, marketers, and freelancers unlock massive growth in their businesses while freeing up more time to do what they love.
In this episode we talk about how to get your Ecommerce Business from 6 to 8 figures.
We also talk about tools Austin can't live without, the biggest need for an app/tech for brands he works with, when and where it makes sense to leverage an agency vs. hire internally, and so much more!
Make sure to follow us both on Twitter:
Austin's Twitter profile link: https://twitter.com/a_brawn
My Twitter profile link: https://twitter.com/ecomchasedimond
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
I'm excited to share this episode with you!
In this interview, Gen drops a ton of knowledge on ecommerce quizzes.
More specifically, we talk about how to capture more leads, personalize the shopping experience, and grow your ecommerce sales.
You can reach Gen via email: gen AT prehook.com
Here's his website: https://prehook.com/
You can follow me on Twitter here: https://twitter.com/ecomchasedimond
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Philippe is currently the VP of Business Development & Partnerships at Gorgias, a multi-channel helpdesk integrated for online and e-commerce merchants.
In this episode we talk about how his corporate background prepared him to start his own business and ultimately end up leading a team at Gorgias.
We talk about his best advice for how people move up the corporate ladder, what he's working on with his own ecommerce brand, and so much more!
Make sure to connect with us both:
Philippe's email: phil at gorgias.com
My Twitter profile link: https://twitter.com/ecomchasedimond
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Tyler owns & operates Standout Social (DTC Ecom Scaling Agency) specializing in paid ads + he also builds his own internal Ecommerce brands.
In this episode we talk about direct response and why it's so important.
We talk about the location of his clients as he personally is based in Australia, how he acquires + retains these clients, the tools he uses, and the biggest similarities and differences between US & Australian consumers.
Make sure to drop us both a follow:
Tyler's Facebook profile link: https://www.facebook.com/tylergarnerAU
My Twitter profile link: https://twitter.com/ecomchasedimond
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Chris Meade & Greg Meade are 2 of the 3 Co-Founders of CROSSNET ™.
In the past few years alone, they've been able to create a brand new sport and scale their business to 8+ figures in revenue.
In this episode we talk about how they came up with the concept of CROSSNET, how long it took them to go from idea to business, and when they reached major revenue milestones.
The guys shed light on how they got into thousands of retail stores, the revenue mix between retail and DTC, how they think about hiring internally vs. outscoring to agencies, and so much more!
Make sure to drop us all a follow on Twitter:
Chris's Twitter profile link: https://twitter.com/chrismeadej
Greg's Twitter profile link: https://twitter.com/woeismeade
My Twitter profile link: https://twitter.com/ecomchasedimond
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Emily is the Co-Founder of Your Cat Back Pack, which she started with her husband in 2017 and they have more than doubled revenue each year, doing 7+ figures in revenue in 2020 alone.
They also do digital / ecommerce marketing for a small number of other 7-figure brands, some of which they have equity in (so it’s a cool model!).
In this episode we talk about what Emily believes has contributed to the success of their Ecommerce Brand.
Emily also shares what it's been like to work with her husband, how she finds and works with clients on the agency side, and their experience of opening their own warehouse.
Make sure to drop both Emily and myself a follow on Twitter:
Emily's Twitter profile link: https://twitter.com/emilymiethner
My Twitter profile link: https://twitter.com/ecomchasedimond
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
I'm excited to share this awesome interview with you!
5 Free Ways Agencies and Freelancers Can Get Clients With Dennis Demori
Dennis is an Email Marketer & Consultant who primarily works with online coaches and info publishers. He also creates training products and mentors his students on email marketing and online business.
Make sure you're following us both on Twitter:
Dennis' Twitter profile link: https://twitter.com/DennisDemori
My Twitter profile link: https://twitter.com/ecomchasedimond
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Taylor Holiday is the Founder of Common Thread Collective, an Online Sales Agency.
Their mission is to help entrepreneurs achieve their dreams and they do this by focusing on helping consumer product e-commerce businesses scale from 0 - $20M.
In this episode we talk about how Taylor went from playing a professional sport to starting an agency, and now holding company with 175 employees.
Taylor talks about the things that have allowed him to succeed, his emphasis on finding great people & building strong teams, how they acquire & retain clients, and so much more!
Make sure to drop both Taylor and myself a follow on Twitter:
Taylor's Twitter profile link: https://twitter.com/TaylorHoliday
My Twitter profile link: https://twitter.com/ecomchasedimond
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Raphael Paulin-Daigle is the Founder of SplitBase, an ecommerce optimization and growth agency.
SplitBase has helped famous brands like Kiehl's increase revenues by $1.6M, its parent company L'Oréal build large-scale experimentation programs, and many direct-to-consumer brands like DIFF Eyewear, and Dr Squatch increase conversions by double digits.
In this episode we talk about ecommerce conversion rate optimization (CRO) misconceptions and best practices.
Raphael also talks about how he learned CRO, how he acquires and retains clients, how he finds talented people to join his team, and so much more!
Make sure to drop both Raphael and myself a follow on Twitter:
Raphael's Twitter profile link: https://twitter.com/Rpaulindaigle
My Twitter profile link: https://twitter.com/ecomchasedimond
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
This episode features not one, but two amazing guests.
I'm joined by Connor, the CMO of Ridge, and Sean, the COO of Ridge.
We talk through so many insightful topics.
Everything from how they went from working with Ridge as a client, to having their agency acquired by Ridge, and ultimately joining the executive team.
We talk through their marketing mix, tools they're using, and what they would work on today if they were to start something new.
I highly recommend this episode as both Connor and Sean are insanely knowledgeable and dropped a ton of gems.
Make sure to drop Connor, Sean, and myself a follow:
Connor's Twitter profile link: https://twitter.com/couuor
Sean's LinkedIn profile link: https://www.linkedin.com/in/seandavidfrank/
My Twitter profile link: https://twitter.com/ecomchasedimond
Here's the Ridge website: https://ridge.com/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
This episode features Ian Leslie.
For those of you who don't already know Ian, he's the CMO of Industry West.
In this episode, we talk through what Ian believes has allowed Industry West to succeed in such a competitive market.
We talk through Industry West's marketing mix, the makeup of their team, tools they use, and so much more.
Make sure to drop both Ian and myself a follow on Twitter:
Ian's Twitter profile link: https://twitter.com/irleslie
My Twitter profile link: https://twitter.com/ecomchasedimond
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
This episode features Kobe Gatsby.
For those of you who don't already know Kobe, he owns and runs 2 successful Ecommerce Brands.
In this episode, we talk through how he quickly and affordably tests new products for potential new Ecommerce brands.
We talk through the setup of his team, how he learned email marketing, how he makes decisions on what to work on, and so much more!
Make sure to drop both Kobe and myself a follow on Twitter:
Kobe's Twitter profile link: https://twitter.com/kobegatsby
My Twitter profile link: https://twitter.com/ecomchasedimond
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
This episode features Cody Wittick, the Co-Founder of Kynship, an Influencer Marketing Agency.
In this episode, we talk about:
- Why brands should be leveraging Influencer Marketing
- Cody's favorite social media platforms for working with influencers
- A high-level game plan for building an influencer community PLUS lessons on how to identify, outreach, and collect content
- Tools he's using
- Common mistakes to avoid
- And so much more!
Make sure to connect with both Cody and myself on Twitter:
Cody's Twitter profile link: https://twitter.com/Cody_Wittick
My Twitter profile link: https://twitter.com/ecomchasedimond
Cody's Agency Website: https://kynship.co/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
This episode features one of my good friends and clients, Danny Buck.
For those of you who don't already know Danny, he runs an Ecommerce Holding Company that did over $30 million in revenue last year.
Within Danny's Holding Company, he runs 3 incredible Ecommerce businesses: CRAFTD, CIRCULR, and Honu.
In this episode, we talk through how he went from running a 100+ person agency to owning his own brands.
We talk through the setup of his team, how he sees brands and agencies collaborating, and so much more.
Make sure to drop both Danny and myself a follow on Twitter:
Danny's Twitter profile link: https://twitter.com/thedannybuck
My Twitter profile link: https://twitter.com/ecomchasedimond
Danny's businesses: https://craftdlondon.com/, https://circulr.co/, and https://shophonu.com/.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
SMS Marketing isn't a topic I normally discuss, nor is this interview in the typical format of my podcast.
However, there's a lot that's currently happening right now in the SMS world, so I wanted to get this content out in a timely manner.
This episode covers 2 main things:
-
How SMS and Email Marketing can be paired together
-
Short Codes vs. Long Codes in SMS (including the types, costs, and the pros and cons)
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
This episode features Adam Brown, the Founder and President of Sircle Media, a Social Media Strategy Firm based in New York City.
In this episode, we talk about:
- The similarities and differences in digital marketing between 1999 (when Adam first got started) and now.
- Where he believes digital marketing is heading.
- How he lands clients.
- The makeup of his team.
- Angel investing and advising.
- And so much more!
Make sure to connect with both Adam and myself on LinkedIn:
Adam's LinkedIn profile link: https://www.linkedin.com/in/adamjbrown23/
My LinkedIn profile link: https://www.linkedin.com/in/chasedimond/
Adam's website: https://www.sircle.me/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
This episode features Wiz of Ecom. He's someone I've been fascinated by and impressed with, since I first joined Twitter.
Wiz is building and scaling 3 really interesting and exciting businesses (a marketing community, a marketing agency, and AI based SaaS products).
In this episode, we talk through the why, the what and the how of each of his businesses.
We also talk about why he's chosen to be anonymous, how he got started in marketing, and so much more.
Make sure to drop both Wiz and myself a follow on Twitter:
Wiz's Twitter profile link: https://twitter.com/wizofecom
My Twitter profile link: https://twitter.com/ecomchasedimond
Wiz's businesses: https://utopia.wizofecom.com/ and https://www.socialstudio.ai/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
This episode features Zach Stuck, the Founder of Homestead Studio, a growth marketing agency for Ecommerce stores.
In this episode, we talk through building and running an agency as well as scaling Ecommerce brands from 7 to 8 figures.
We also talk about the tools he's using, the importance of product market fit, and so much more!
Make sure to drop both Zach and myself a follow on Twitter:
Zach's Twitter profile link: https://twitter.com/zachmstuck
My Twitter profile link: https://twitter.com/ecomchasedimond
Zach's website: https://homesteadstudio.co/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
This episode features one of my closest friends and business partners, Nick Shackelford.
For those of you who don't already know Nick, he's one of the top media buyers in the Ecommerce Industry, having profitably spent over $100M on Facebook and Instagram.
Nick is building and scaling 3 really interesting and exciting businesses.
In this episode, we talk through the why, the what and the how of each of his businesses.
We also talk about the tools he's using, what's going on with iOS14, the importance of a personal brand, and so much more.
Make sure to drop both Nick and myself a follow on Twitter:
Nick's profile link: https://twitter.com/iamshackelford
My profile link: https://twitter.com/ecomchasedimond
Nick's businesses: https://www.structuredsocial.com/, https://konstantkreative.com/, https://geekoutedu.com/
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
Hey Guys!
Pumped to share Episode 1 of this new podcast I'm doing.
Would love your feedback!
Thanks,
Chase
P.S. Make sure to follow both myself and Connor on Twitter if you haven't already.
Chase - https://twitter.com/ecomchasedimond
Connor - https://twitter.com/DimondEmail
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.
If you're looking to rank higher and get more traffic from Google and the other search engines, I highly recommend giving Ahrefs a go.