The Phoenix Experiment: Recent Episodes

Stephanie Thompson

Have you ever wanted to start a business, but were overwhelmed with the idea of all that would entail? You are definitely not alone! My name is Stephanie Thompson and I'm on a journey to build a business from scratch, so that you can see how it's done and know that you have a friend in this game!

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An update on my journey! I've invested in the following four educational programs:

  • Amy Porterfield's List Building Society

  • Dean Graziosi and Tony Robbins' Knowledge Broker Blueprint

  • Stu McLaren's TRIBE

  • Alison J Prince 0-$100K

I talk about where I stand with each of these, as well as where my business is now and where it seems to be going. 


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You are not born with talent. It is not a matter of "you have it or you don't." Talent is a choice. It must be developed. It is available to anybody. 

Talent merely requires deliberate practice. 

Geoff Colvin wrote in "Talent is Overrated: What Really Separates World-Class Performers from Everybody Else" that there are five elements to deliberate practice: 

  1. It's designed specifically to improve performance. 

  2. It can be repeated a lot. 

  3. Feedback on results is continuously available. 

  4. It's highly demanding mentally.

  5. It isn't much fun. 

And that, my friends, is great news!


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This episode is all about grit:

  • What it is

  • How to recognize whether you have it

  • How to acquire grit if you don't have it

  • How your past affects your grit

  • What you can do now 

Enjoy!


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Today's episode is all about momentum. 

  1. What it looks like. 

  2. Why momentum is sometimes difficult to gauge.

  3. How to address the undercurrent of "I'm not doing enough." 

  4. What happens when expectations are not defined. 

  5. The need to keep your expectations realistic and manageable for YOU--not in comparison to anybody else. When you over-expect, you set yourself up for self-sabotage and disappointment.

  6. Celebrate every win--even if it's just by taking a moment to congratulate yourself on taking that one little step today. You've made it this far--be proud of your forward movement.  


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A marketing survey shows 91% of consumers would rather buy from an authentic brand... Wow!...Branding is clearly an extremely important aspect to your business! Luckily, our guest today shares the 3 pieces of a connected brand and how you can put yours together in just one day! You'll learn why building your brand should be the first thing you do, as well as two tactics to use to to earn testimonials before you have an audience.

Our guest today is Elizabeth Pampalone of Beyond The Cause, Inc. She is sharing what she has learned in over 20 years of marketing experience about how to approach brand-building when you are just starting your business. 

If you'd like to learn more about Elizabeth, visit her Absolute Marketing Podcast, a great 2-minute podcast that will give you a quick boost of inspiration! 


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Audacity has already quit working for me and GarageBand still won't let me edit...but press on I shall! Also, new opportunities abound!


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GarageBand to Audacity... are the headaches over? Also, I've discovered me... and have released the breath I didn't realize I was holding in!


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This has been the longest episode to create! Lesson learned...convert to mp3 before uploading to Anchor. Noted! Also...these are my first edits...how fun!


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I feel like I’m really trucking along! Also...what did I just say?


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I’m feeling disorganized and behind. Also, I want to be in a community of BIG thinkers...


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Been attending Advance Your Reach a360i event, which was pretty neat! Also, got my first stage scheduled!


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More FB lists, a Q&A session, and a guest opportunity. Also, there is a secret mosquito lair in my house...


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I finally did it! I don’t know why it’s such a daunting challenge for me.. Also, if you ask little of life, that’s what you’ll get.


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I very much do not enjoy making calls to customer service. Also, is my content really mine on Anchor?


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Ordered a headset today but won’t receive it until Mid-May! Also, military to civilian transition is an ongoing process...


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My 3-minute speech plus gauging interest for a membership site. Also, Baby Girl woke early!


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No speak-off for me! But...a membership fits like a glove!


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I’m maintaining focus...or am I? Also, a membership site might well be on the front burner of pursuits.


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Testimonials and advice for an interview podcast. Also...what if I win the chance to speak in front of thousands?


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Tomorrow = podcast editing lesson! Also, can you imagine bathing only once a year?


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Insanity this morning! Also...was the Black Plague really anthrax?


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2 of 3 done...Also, maybe I’ll just edit instead of using a booth..


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I completed the KBB Course! Also, still trying to figure out how to get the best sound quality for a beginner...


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I need to improve Podcasting sound quality. Also, I’m writing a book...


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On track, but not going to be able to hold my event when intended. Also, documenting my stance on all issues for this presidential campaign to compare with the candidates.


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My progress is much slower than I had in mind, but it’s still progress so I won’t beat myself up. Also, when I start reading fiction, I fall into a rabbit hole...


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I’m in Ashleigh Evans beta group and loving it! She’s pushing me to step outside of my comfort zone this week...


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Sales and Marketing Intensive today. Also, should I go live on FB about mindset during this global crisis?


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Confession: 3 cupcakes. Also, how can your family prepare for a potential depression?


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First draft of agenda is complete! Also, how about a fun challenge of obscure landmarks for your travel agency clients?


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Started creating my first agenda for my mastermind...also, who in your life truly accepts YOU?


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My focus: KBB. Also, Albert Einstein made a great observation...


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Had a great conversation with Alex Sanfilippo about preparing my new podcast for launch...


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Trello is my new crush. Also, things are rarely as good or as bad as they seem.


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The Coronavirus is offering an incredibly uplifting break to Earth. Also, are you a poor loser?


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Wrote down my brand attributes. Also, don’t limit your reflection to your own experience...use the experience of others!


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Got my OKRs on the whiteboard! Such clarity! Also, who has the best bonuses for Traffic Secrets?


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Time to learn how to grow FB engagement organically. Also time to apply OKR’s in my life...


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Starting a business now (for me) feels like something I need to do now more than ever. Trying to see the silver lining in this pandemic for my family and for your family. So much of this is outside of our control...let’s focus on the the thoughts and actions we CAN control. Get out in nature (no crowds!)!


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My brother is one of my favorite human beings...but we definitely don’t see eye to eye! Also re-upped Constant Contact and look forward to organic FB group growth!


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So grateful to my friend Ashleigh for inspiring me and introducing me to what seems to be the perfect community (for me). An opportunity was presented (so excited!) and I hope you remain safe in these crazy times.


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I need to get conversations started in Facebook, so I can engage my network and offer value to our online connection. Also, have you considered the danger in naming something?


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Tony Robbins Triad - Physiology, Focus, and Language. Before every decision you make or action you take, ask yourself, “Am I in the right state to create the outcome I want?” If not...change it that instant!


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Hiking with Baby Girl, my ultimate life, and two things that will drastically change life for the better.


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Rework...entrepreneur is out! Also, starters should scratch their own itch. Love the perspective!


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Updated the podcast description, added voice memos, and came up with my proprietary process for my business! Choose, Contact, Create - Confusion to Confidence


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365 days of content with Bailey Richert starting March 9, 2020. 365 Interviews (yes!), and a great strategy for teams: sprint.


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I share my fears around starting a business and the stories I tell myself that hold me back.


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Love watching Tony Robbins...and taking his advice!


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Today was a family day! We had a beautiful walk through the gardens at Bok Tower and ended the trip with long desired Okonomiyaki, though not in the way we hoped.


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Signed up for KBB Course with Dean and Tony. Also am changing tactics for getting my first client in marketing...going face to face!


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Book ideas, helping Sailors in a way I don’t think is being done (at least not on a large scale), and how to put it all together.


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A new podcast (no rush), writing a book, and potentially joining Bailey Richert for her 365 Day Challenge of posting valuable content every day.


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Joined the Love, Serve, Grow Challenge with Pedro Adao and Pete Vargas. Also reading “Good and Mad,” by Rebecca Traister, and believe it should be required reading for all men and all women.


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I didn’t post last night and all I have are excuses. Also...found rallypoint.com, joined, and have been having a great time interacting with the people!


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Created my first lead magnet! Yay! Now I need to build the funnel for it.. Also, should I create a Facebook Page or a Facebook Group?


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Still reaching out to travel agency owners on Linked in. No traction yet. Also reading “Measure What Matters” by John Doerr...all about OKR’s.


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Three reasons to post content everyday and the case for storytelling.


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Started reaching out to travel agency owners on Linked In (got the Premium membership!) and Facebook. Also have been learning more about politics and becoming increasingly interested in the role of women in politics (and potentially my own future role...).


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I got a haircut and a new Linked In profile picture. Also share two very creative and fun poems to brighten your day!


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I have been trying to research travel agencies the hard way...time to bite the billet and pay the $80 monthly fee for Linked In Premium to use the Sales Navigator.


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I share a profound quote from an Elizabeth Arthur book that seems appropriate to share on Valentines Day.


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Experimentation does not only happen in science...we each experiment constantly in our lives and could stand to do a better job of it.


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Ayodeji Awosika wrote an article on Medium that offers a great way to gauge one’s own habits and their effectiveness. I’m definitely guilty of 3 out of 7...how about you?


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Tai Lopez shared an idea I really appreciate about how business growth can’t be rushed.


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Doing the work is obvious on an intellectual level, yet so many of us miss this key in actuality. Action is key to growth, even - and perhaps especially - imperfect action.


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Great advice from Grace Bonney’s book “In The Company Of Women” that I am starting to live by.


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Went to the library for research and walked away with 26 books for under $8! Also going on 3 hours of sleep...


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Going through my FHL 2020 notes and creating action steps from it... holy smokes! 3 pages of notes and already two pages of action steps! Looks like I’ll have to piecemeal this process...


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I did not do anything today that I set out to do, so there’s that. I love the idea of “Planning is guessing.” It’s so true, and as a lifelong planner, I can definitely appreciate the wisdom of this approach to life.


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Reached out to 12 travel agencies today requesting they complete a survey. Also decided to run an ad for my sister to build my ad muscle.


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We now have Baby Girl’s room almost completely set up. Also feel it necessary to read The Art of War and apply the teachings to my life. How would you approach The Art of War?


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We drove home from Nashville today and I listened to Rachel Hollis audiobook. She has a method for dreaming/goal setting that I look forward to using!


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Finally decided on my niche! Also noticed some things right in front of me that I hadn’t noticed before, so I’m becoming more aware of my surroundings.


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Final Day of FHL 2020! Got to see Tony Robbins! Today was about changing the stories you tell yourself so you can execute on your plans. I’ve also been thinking deeper into my Big Audacious Goal that I’m building courage to hold.


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I’ve been fighting my experience, trying to separate my old life from the new, but realize that’s silly and counterproductive. I’m embracing my experience and will use it to help Active Duty Service-members.


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Day 1 was jam packed with info and golden nuggets!


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The three things I want to walk away with from FHL 2020, my intent behind securing my seat for FHL 2021, and my disappointment (but also relief) about sitting in the back.


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Baby Girl and I drove to Tennessee today...she was a champ! I also postulate about passion and how to define it...I have a hard time drawing a clear line between passion and interest. How do you define passion? Send me a voice message to let me know!


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Today was all about packing bags and unpacking the fridge! It's also the first day I am using an actual microphone (Samson C01U) to record...is it a success or not? We'll know soon enough...


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Inspiration has a shelf life, so must be acted on in the moment. Also, my search history is quite full of travel, food, and music. Thus is the narrowing of my niche selection...


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I selected a name for the business - Rising Phoenix Digital Marketing - but not a niche (I had it backwards!). I also spill the beans on the reason behind the name of this podcast and give a shout out to AJ Jacobs.


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I created a Google Form of 5 questions for research of my potential clients, though I won’t choose a niche until tomorrow. I’m also floating ideas for my business name, which I may be closer to after niche selection. And of course...we all get what we deserve.


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The liberating fact of 7 billion stories, you can’t “grow into” your previous experience, and questions for researching potential customers.


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Today I took a mental break, but want to share the fascinating practice of integrating life. It’s seemingly mundane, yet powerful in practice.


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I’m ready to take a more conversational tone and want to share my excitement about the year ahead. The way this podcast unfolds will be organic and I look forward to keeping you posted about all the happenings!


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From the military to financial advising...how I went from "Career Woman" to "Stay at Home Mom."


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This episode describes how this podcast came to be and what you can expect from it.


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