Amazon Seller Insights: Recent Episodes
ZonGuru
Jon Tilley and the ZonGuru crew get together once a month to chat with the biggest Amazon Private Label sellers in the e-commerce world.
Jon and his guests have the insight and experience you need to crush the competition and rise to that coveted seven-figure seller status, whether you’re a newbie looking to dip your toes in the vast Amazon waters or a grizzled veteran looking for an edge.
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Amazon sellers have realized the impact that brand marketing can have on sales and are quickly adapting their business strategy to suit. So, what should you consider during the transition?
This week, we host Brent Zahradnik—a Google and Amazon Ad expert and the founder of AMZ Pathfinder—to talk about the changing landscape of Amazon advertising and its future.
We discuss why sponsored ads will remain the foundation of Amazon advertising and the importance of understanding the nuances of ad strategies before outsourcing advertising work.
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Did you know that a massive 60-70% of Amazon shoppers search for brands off-Amazon before buying? The best sellers increase their brand footprint outside of Amazon to take advantage of this.
In this year’s first podcast, we sit down with Steve Chou—who runs a 7-figure e-commerce store, a hit marketing podcast, and an online platform for training young entrepreneurs—to talk about off-Amazon strategies for improving and expanding Amazon businesses.
Tune in as we discuss how essential it is to leverage Google Ads, Google Shopping, and Facebook Ads to bolster a brand started on Amazon. Steve also forecasts e-commerce trends for 2022 and shares his views on business scalability and product differentiation.
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A brand that boasts a differentiated product line fetches better valuation by aggregators.
Hit the play button as our guest for this week, Adrian Johnston, talks about profit calculation, determination of multiples, and other key ways to assess the value of your business and brand.
Adrian is an ex-equity trader, corporate strategy consultant, and a co-founder of Una Brands—a VC-funded startup that buys and scales e-commerce businesses in the Asia Pacific region. Join us as he delves into the growth levers needed to scale a brand after acquisition.
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Relying on one single fulfilment method is never a good idea—many experts use both FBA and FBM through a reliable 3PL to efficiently manage stock and make sure to never run out.
Tune in as Taylor Smits— a 7-figure Amazon seller and co-founder of an omni-channel e-commerce logistics company MyFbaPrep— talks about how to streamline your Amazon storage and fulfilment operations.
Taylor also wants sellers to consider alternate ports, non-partnered carriers, and Amazon freight to slash the total lead time of their shipments.
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Poor inventory management can result in significant revenue losses. With just some small tweaks, and the right data, you can make a significant impact on your bottom line.
Tune in as we chat with Eytan Wiener—owner of several multimillion-dollar Amazon businesses and head of GETIDA, a cloud-based auditing and inventory reconciliation service—about using intuitive data analytics to conquer inventory management.
Follow along as Eytan walks us through how he built a 30-million Amazon business from the ground up, and why upcoming sellers should enter Amazon with a clear vision and well-thought-out business plan.
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There are two ways to expand your Amazon business: add more products to your seller portfolio or enter new international markets. The latter option can be quite daunting with all the importation compliances sellers need to fulfill.
This week, we sit down with Rael Lowenthal— the director of business development at Zee— to discuss how e-commerce sellers can expand their business to international markets without hitting a major roadblock.
Join us as Rael talks about how their IOR firm addresses the pain points of scaling an e-commerce business to international markets. He meticulously explains how Zee acts as a one-stop shop for Amazon sellers to tackle international shipping, customs/ VAT compliances, and FBA constraints.
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A successful brand is either super-premium or super-niched. There is nothing in between.
This is what Amazon sellers Dustin Kane and Kris Gramlich of Sellozo— our guests of this week’s podcast— believe.
Tune in as we discuss the art of brand development and PPC marketing in the context of their successful Amazon journey. Dustin and Kris share their thoughts on the importance of identifying as an e-commerce venturer rather than an Amazon seller and why you need to focus on promotions outside of Amazon to build a strong brand.
These ace sellers-turned-PPC managers suggest a few key things to focus on when starting your journey, including having a conservative initial budget, avoiding hyper-targeted keywords, and limiting the number of campaigns active at one time.
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Start stupid—This is Donald Henig’s key ingredient for aspiring Amazon sellers after growing multiple multi-million businesses over the years.
Listen to Donald’s inspiring stories and advice about how he has navigated his entrepreneurial career since the 70s, ending with co-founding AccrueMe out of the desire to help young entrepreneurs grow.
Tune in as we discuss why you don’t need to be a know-it-all to start a business, how overthinking and fixating on perfection are the barricades to success, and why setting small targets will help ensure you reach those bigger milestones.
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There’s more to maximize returns on COG other than controlling manufacturing/sourcing costs.
Case in point: Better shipping management.
This week, we sit down with Bill Carlin— the Chief Marketing Officer of Shipmate Fulfillment— to discuss how you can maximize your COG returns by focusing on what and how you’re spending on your overall shipping.
With his years of operating on multiple e-commerce platforms, Bill sheds light on how sellers need to look at shipping in the grand scheme of their e-commerce strategy.
We learn how going wrong with seemingly trivial things like dimensional weight and shipping in bulk can put a dent in your profits. Bill also underlines the importance of 3PL handling and how to go about it to avoid delays and improve profitability in the all-crucial Q4.
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Are you looking to grow your business to 6-figures in 2022? Then you'll want to know exactly where to focus your efforts and the biggest mistake to avoid.
This week, we chat with Jeffrey Lieber of Turnkey Product Management. After launching and selling multiple FBA brands, Jeffrey shares his insight on what you need to get right to scale to a 6 figure brand, including finding the right niche, building an audience, and mastering your Amazon advertising (PPC). Find out why sellers' biggest mistake is ignoring Brand Registry, the most impactful thing you can do to drive sales, and his best insights to take on board for 2022.
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Having an omnipresent marketing strategy is not just the best way to maximize your sales and conversion rates; it allows you to create more personalized messaging and reach customers more instantly, wherever they are. But that doesn’t necessarily mean that you should be everywhere. And how can you get the best out of each channel?
This week, we chat to Blue Tuskr, a marketing agency that helps eCommerce sellers to create an omni-channel marketing approach that ensures your brand voice and style is cohesive across all marketing efforts. We learn how to choose the right marketplace for our business needs, the pros and cons of Walmart, and a step by step plan to layer more channels into your marketing and sales efforts.
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Almost 50% of US consumers start their shopping journey on Amazon, a recent survey by ad and market research firm Survata highlights. To ensure shoppers are guided to your listing, you must optimize your resources on and off the platform.
This week, we chat with Mike Begg from AMZ Advisers about setting up your sales funnel to drive traffic to your listing and increase conversions. After helping Amazon brands grow to 6&7 figures, Mike shares how to leverage your Amazon storefront and branded website to become the ultimate promotional strategy.
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Are you struggling to increase your ROI, and in turn, your profit, on Amazon?
This week, we chat with Jae Jun from Gorilla ROI about six powerful variables that directly impact your bottom line. Jae reveals how to respond to your session and conversion rates, the one amazingly simple strategy that most sellers overlook to improve profit margin, and how he built his multimillion-dollar Amazon bus
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Typically, a massive 20-30% of annual retail sales occur in the eagerly anticipated fourth quarter (Q4) on Amazon. So, how can you reach your sales potential during this festive period?
This week, we chat with Liran Hirschkorn from Incrementum Digital about the forces that make your product a success in Q4. After managing over 100+ clients’ advertising accounts, Liran shares his best strategies for inventory management, pricing to maximize profits, and paid advertising.
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In the past two years, a new generation of heavily-invested firms has formed with the goal of buying Amazon businesses. In some cases, these buyers have hundreds of millions of dollars in the bank. So how can you ensure you don’t sell your Amazon business for less than its worth at exit point?
In this episode, we venture into a mysterious, fascinating and fruitful corner of eCommerce. Our guest, Jake Barnett from Fortunet, a leading investment bank specialising in the sale of medium and large e-commerce businesses, shares his thoughts on the best time to sell, what exactly aggregators are looking for, and how to reach the price you want.
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With 82% of sales going through the Amazon Buy Box, competition for a share of this valuable real estate is rife. So how can you win and master the Buy Box?
This week we chat with Ian Kaneshiro of Seller Snap about repricing strategies to help win the Amazon Buy Box. Find out why repricing is essential to the health of your business, what impacts the Buy Box algorithm, and the holy grail of repricing- velocity pricing.
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The tremendous eCommerce growth in recent times has resulted in more consumers shopping with their eyes. Yet, many sellers are still figuring out what exactly shoppers are looking for.
This week, we meet with Kyle Nelson & Eli Libby of Results Imagery (and The Biz Bros podcast) to discuss showcasing your product through photography and video. Learn about the importance of aligning your branding through imagery, the possible creative approaches to your video channel, and balancing emotional and educational conversions.
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Amazon has become a prime marketplace for aggregators looking to buy third party private label businesses. As a result, the average value of a third-party business on Amazon ballooned by around 80% between 2019 to 2020, leaping from $298,558 to $538,742.
This week we speak with Robert Bell of Elevate Brands about how to prepare your business for a sale from the very start. We discuss how to structure your business from the ground, the fundamentals you need to know, and how to get your GOAT on (growth, operations, accounting, and trenches).
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The Amazon editorial section in organic search on Amazon is a prime place to have your product. The problem is getting access to the publishers that can put you there.
This week, we speak to James Falconer of Seller Rocket to unpack the best strategies for effectively getting into the Amazon editorial section. We discuss how to secure these placements, what resources are available to do this, and what are the current opportunities
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Customer buying preferences vary internationally. Understanding your audience will help you prepare your business to increase sales, attract more customers, and improve conversion rates in new markets.
This week, we speak with Omar Margin, Co-Founder of Margin Business, about the importance of creating unique listing content for local Amazon marketplaces, like France, Italy and Germany. Omar walks us through one big brand in Germany and how they could do better to get moving.
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We speak to Gary Huang, creator of the 7 Figure Seller Summit, to learn about a unique 5-day online event focused on how to build and scale your Amazon business. Listen to Gary break down his 7 tips for taking your business to seven figures, including the one trait he believes separates winners from losers, what numbers to focus on, and what big trend sellers are hopping on right now to improve product rankings.
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Every entrepreneur dreams of dominating a niche online. But what does the journey to eCommerce domination look like? What lessons can we learn from someone that made it to the top?
This week we speak to Mark Zhang, creator and CEO of Manta Sleep, an 8-figure company that grew to dominate its niche beyond Amazon. Mark talks about strategy evolution, the importance of staying the course and not quitting, and how different platforms played a role in the success of Manta Sleep.
Subscribe to Amazon Seller Insights to stay on top of the latest episodes here → Spotify: https://spoti.fi/3fzl0r5, Apple: https://apple.co/3gRyt0B
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What is the best advice we can give you for running a sustainable Amazon FBA business?
We speak to Steven Pope, founder of My Amazon Guy and Amazon thought leader, to discuss ZonGuru users' top five most asked questions. Pope shares what you need to be successful, what red flags to look out for before starting, and why PPC, SEO, Merchandising, and Design are the four pillars for a sustainable Amazon account.
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Want to increase your conversion rate using Amazon PPC Campaigns and only pay the amount you need to?
We speak to Amazon PPC expert Vitalli of Profit Whales, an Amazon PPC agency for seven to nine figure sellers about how to get the most out of your campaigns without over-burning your budget. Learn about the importance of negative keywords to increase conversion rates, why focusing on longer tail keywords could help you at the start, and what exactly to look at to break even.
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Want to know how to stay in stock? Will Amazon penalize you if you run out of stock? And how do you remove inventory from FBA?
Chelsea Cohen, Co-founder of SoStocked, an inventory management company, shares her best tips for managing stock on Amazon. We learn about stock refill notifications, why Amazon might push down a ranking based on inventory location, and why to include your inventory strategy in your marketing plan.
What You’ll Learn
04:00 Reserve stock, managing lead time and ranking by a country’s region.
10:40 Amazon’s Inventory Performance Index and storage limits.
15:10 Inventory-minded marketing.
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Seller Central enables FBA sellers to list and sell products on Amazon. It is the gateway to controlling everything from pricing and reports to advertising and inventory. But what happens when something goes wrong?
We speak to John Cavendish of Seller Candy, a full-service Amazon agency, about getting issues with Seller Central solved quickly. John shares the four steps to take to speed up the process, why it is important to understand how to utilize a flat-file. Plus, a bonus insight on how to navigate Amazon Shipping during Brexit.
What You’ll Learn
6:05: How to approach and solve an issue in Seller Central in the shortest amount of time possible.
12:25: Why a flat-file is the answer when you know what the problem is.
14:50: Insider tips on how to navigate Amazon Shipping during Brexit.
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More people are taking advantage of emerging Amazon markets and launching products with rational optimism. But what exactly does it take to become a leading eCommerce brand?
Cara Sayer, founder of global, multi-award winning brand SnoozeShade shares how she started, envisioned and grew her brand on Amazon. We talk about concept development, turning mistakes into lessons, the importance of investing in a brand over a product, and much more.
What You’ll Learn
06:50: Dealing with insecurities about product selection, mistakes and procrastination.
12:30: Choosing Amazon, copycats, and building a brand that customers trust.
24:19: Kill ‘em with kindness: long-term sustainability and creating a customer vision.
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Do you fear getting suspended by Amazon? Some Amazon FBA sellers think they’re doing everything perfectly right and get their accounts suspended anyway. So how can you avoid it?
This week, we speak to Yael Cabilly, the Founder and leading attorney of Intellectual Property & eCommerce Law, about how to avoid an Amazon suspension. We learn all about Trademarks, Copyrights, and Patents; How do you trademark & what’s the cost? What should you do before spending money on a patent? What can you do to ensure Amazon supports you if someone steals your intellectual property?
What You’ll Learn
04:45: Copyright: How to protect your brand’s texts, photos and graphic design.
11:05: How to Trademark and the significance of Nike vs Nikke.
17:27: How to save money on patents and the different kinds of patents.
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Mobile and email marketing are soaring in popularity with companies globally. Data is showing that 80% of consumers give up their phone numbers to subscribe to text marketing. So how can you use it to drive traffic and sales to your Amazon listing?
This week we chat with Arri Bagah, CEO of Conversmart, about the potential for text messaging to grow your Amazon business. Find out the best way to collect phone numbers, nurture leads, and, more importantly, avoid users unsubscribing in droves.
What You'll Learn
02:50: How to reach a customer directly on their smartphone.
07:30 The best way to get a potential customer's phone number.
10:22 How to incentivize, communicate and get customers to your Amazon listing.
14:59 What’s the right number of texts to send before users start unsubscribing?
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Stay at home orders have created massive shifts in e-commerce globally and caused a wave of U.S. Amazon sellers to chase success in Amazon E.U. But with a new climate comes new tax regulations. What should every seller consider before expanding?
In this episode, we speak to Christian Noguera, CEO of Hello Tax, about what it’s like for U.S. sellers expanding to Amazon E.U. We learn what steps to take to ensure you are E.U. compliant, why you don’t need to file for every marketplace you sell in, and, importantly, how you can gain a tax advantage.
What You’ll Learn
04:45 - What steps to take and how to ensure you are VAT compliant in different marketplaces.
09:50 - What you will need to report and how you can gain a tax advantage.
12:45 - When exactly you need to register and file in a new country.
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With the lockdown fueled global e-commerce boom, more Amazon FBA sellers are riding the wave into new markets. What are the golden rules to follow when entering a new market? Which areas should we look to?
Carina McLeod, Founder of eCommerce Nurse, shares her insights on why more Amazon sellers are expanding to Europe and the challenges they face. You’ll learn why Spain and Italy are the next up-and-coming markets, how to customize your brand, and what will have the biggest impact on sales.
What You’ll Learn:
- 03:00 Why Amazon is pushing for sellers to expand to Amazon Europe
- 08:00 How the demand, competition, and culture can affect your success
- 18:09 Listing optimization and how to get the most sales
Subscribe to Amazon Seller Insights to stay on top of the latest episodes:
Spotify: https://spoti.fi/3fzl0r5
Apple Podcasts: https://apple.co/3gRyt0B
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Kakajamit Singh is the founder and CEO of AMZ One Step, a firm specializing in improving your click/conversion rate with fully optimized product photography that stands out from the competition.
What You’ll Learn:
01:00 - The services AMZ One Step provides
02:25 - How to leverage product photography to improve sales
04:10 - Standing out from competing listings
08:30 - Optimizing product photos for maximum effect
10:50 - Finding your target audience
16:50 - Optimizing and split testing your Amazon listing
18:15 - Kakajamit top product photo tips
Once you’re done, subscribe to Amazon Seller Insights to never miss an episode. → https://spoti.fi/3fzl0r5, https://apple.co/3gRyt0B
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Matt Edmundson advises eCommerce businesses on ways to amplify their brand recognition by identifying places they can speak directly to their ideal customer. He also manages numerous beauty and wellness product brands as the Managing Director of The Jersey Group.
What You’ll Learn:
- 02:10 - How Matt got started in eCommerce.
- 05:45 - What it took to launch his first brand.
- 08:20 - Evolving into a recognized name.
- 14:20 - Distribution and warehouse management.
- 17:50 - Driving traffic.
- 20:40 - Encouraging engagement.
- 29:50 - Generating word of mouth.
- 33:50 - Hiring employees that fit your company culture.
Once you’re done, subscribe to Amazon Seller Insights, so you never miss an episode! → https://spoti.fi/3fzI0r5, https://apple.co/3gRyt0B
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Jordan West is the CEO and founder of Mindful Marketing, a digital agency that helps FBA sellers increase CTR and expand customer reach through optimized ad campaigns and strategic expansions into new sales platforms.
Timecode:
- 01:00 - Jordan’s selling history.
- 07:30 - The value of trial and error.
- 09:35 - What Jordan does at Mindful Marketing.
- 12:05 - How to begin selling on Shopify.
- 14:50 - Common pitfalls to avoid when expanding.
- 19:50 - Directing traffic to your Shopify.
- 23:55 - Optimizing your page for the best CTR.
- 29:05 - Cultivating a customer email list.
- 31:55 - Recommended Shopify plug-ins.
- 34:25 - More tips to increase traffic.
- 37:20 - Tips for Facebook advertising.
- 40:00 - Getting traffic without paid media.
- 42:00 - Jordan’s business hacks.
Once you’re done, subscribe to Amazon Seller Insights, so you never miss an episode! → https://spoti.fi/3fzI0r5, https://apple.co/3gRyt0B
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In a market where profits are already razor-thin, exchange rates and hidden sales fees can make or break any business. Ping Pong Payments makes your FBA life easier by providing an innovative payment system that streamlines your transactions and eliminates any surprise costs. Tune in now for an in-depth discussion with Ning Ye, Ping Pong’s Head of Business Development, on how you can save a ton of money while operating a globe-spanning brand!
What You’ll Learn:
- 02:40 - Ning Ye’s background.
- 06:35 - How Ping Pong can help new sellers.
- 11:00 - The benefits of Ping Pong’s multi-currency bank accounts.
- 16:40 - Saving money on exchange rates.
- 18:50 - Advice for larger sellers.
- 24:15 - Tips for expanding into new markets.
- 28:30 - Ping Pong’s growth plans.
Once you’re done, subscribe to Amazon Seller Insights, so you never miss an episode! → https://spoti.fi/3fzI0r5, https://apple.co/3gRyt0B
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Is it time to sell your business? If you want the biggest return possible, Ken Kubec’s your man. As the VP of Thrasio, Ken oversees the acquisition of successful Amazon brands. He knows all the angles and is here to tell you how to transform your business into a brand that investors will pay top dollar for. Join them now to start your journey towards a big payday!
Time code:
- 01:00 - An intro to Ken.03:55 - Overall picture of what Thrasio does.
- 12:00 - The top 5 things Thrasio looks for in a product.
- 16:00 - Jon’s advice for turning your business into a brand.
- 21:10 - How Thrasio determines a business’ value.
- 27:20 - The acquisition process.
- 33:10 - What it takes to sell on Amazon.
- 37:00 - Thrasio success stories.
- 40:45 - Investing in your brand.
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When Jon Elder got into FBA, he had $5,000. Now, he’s a 7-figure seller with multiple brands to his name. It’s safe to say he’s mastered the Private Label long-game. Join him and Jon as they chat about how to set up your FBA business for a huge return, insider details on the brokerage process, how to attract deep-pocketed investors to your brand, and more!
What You’ll Learn:
00:00 - Why you need to think in terms of selling your FBA business.
02:40 - How Elder got into Amazon selling.
09:05 - How much capital Elder started with, and what he did with it.
14:25 - Elder’s tips for properly setting up your business right from day one.
17:10 - Why having multiple brands attracts buyers.
18:10 - Elder’s description of the brokerage process.
23:30 - What parts of his contract would Elder change?
25:00 - Creating SOPs and training documentation for future buyers.
28:45 - Elder’s top tips for starting out on Amazon.
33:55 - One of the most things that impacted Elder’s return multiple.
36:35 - Elder’s last thoughts.
Subscribe to Amazon Seller Insights once you’re done for insider FBA info you won’t find anywhere else!
Spotify → https://spoti.fi/3fzI0r5
Apple Podcasts → https://apple.co/3gRyt0B
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It’s time to face the truth: if you want to get to page 1 and stay there, you need to think beyond traditional marketing strategies; giveaways and rebates don’t cut it anymore. That’s why we got Aaron Cordovez, 7-figure entrepreneur and creator of the PPC automation platform Seller Samurai, here in the hot seat! Listen now to learn how to run PPC campaigns that drive sales and save money, how to price your product for the most conversions possible, and more!
What You’ll Learn:
00:00 - Why ads are important for ranking up and staying there.
09:15 - Using PPC to successfully launch a new product.
11:35 - What Product Targeting ads are and how they help.
13:50 - Pricing your product during the “honeymoon period.”
21:10 - Aaron’s biggest piece of advice for spending your ad budget.
23:15 - How Samurai Seller helps your PPC campaigns.
Subscribe to Amazon Seller Insights once you’re done for insider FBA info you won’t find anywhere else!
Spotify → https://spoti.fi/3fzI0r5
Apple Podcasts → https://apple.co/3gRyt0B
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Product differentiation is one part art, one part science. Amy Wees knows both in and out. Since 2007, she’s successfully founded three separate brands thanks to her obsessive market research and innovative R&D strategies.
She recently sat down to talk about effective product differentiation techniques, where to find inspiration, and how to use customer input to guide your research. Join her now!
What You’ll Learn:
00:00 - Listen to Wees’ unique, inspiring story.
09:00 - Wees’ roadmap for developing Amazon products that sell.
15:20 - How to keep your business’ positive momentum going.
21:40 - Amy’s overall expert advice on product development.
23:50 - How Amy and Jon deal with the fear of failure.
28:20 - What to think about when developing a product.
46:30 - Amy’s one big tip for sellers, and one big thing to avoid.
After listening, subscribe and like to Amazon Seller Insights to always stay up to date with the latest trends in the eCommerce world! → https://spoti.fi/3fzI0r5
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Is it time for you to get the trademark ball rolling? In this episode, we’re talking with Anita Mar, founder of Trademark Angel, to discuss why protecting your products with a trademark is so important. Listen now to hear Anita and Jon untangle the intricate trademarking process, the differences between US and international trademarks, and a few Amazon programs you may not have heard of that can help protect your intellectual property!
What You’ll Learn:
0:00 - An intro to Anita and the services Trademark Angel offers.
2:25 - The key benefits to trademarking your Amazon products.
4:30 - Are you trademarking the product or the brand name of it?
5:30 - Why you should register for Amazon’s Transparency program.
6:25 - Do you have to get a separate trademark when selling in other countries?
8:45 - Whether you should apply for a trademark before or after listing on Amazon.
13:00 - How to utilize Amazo’s Pending Trademark Request pilot program.
14:20 - The benefits of having your product brand registered with Amazon.
16:05 - The timeline and costs for applying for a US trademark.
18:15 - Anita’s top tips for Amazon sellers looking to trademark a product.
Never miss out on hot insider tips to help scale your FBA business fast. Subscribe to our podcast here! → https://spoti.fi/3fzI0r5
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Any serious seller will tell you: Amazon shouldn’t be your only source of income. If you want to make real money, you need to expand to other channels. David Zaleski knows all about this. He’s been building and selling brands on Shopify since he was 14! Join him and Jon as they discuss why you need to think about Shopify, the intricacies of their unique paid media model, how Zaleski’s “micro-influencer” marketing strategy builds buzz without breaking your ad budget, and more!
Once you’re done, give Amazon Seller Insights a like and subscribe so you never miss another episode! → https://spoti.fi/3fzI0r5
What You’ll Learn:
02:00 - David’s inspiring story.
08:50 - When, how, and why Zaleski expanded into Shopify.
14:50 - A breakdown of Shopify’s paid media model.
18:15 - The differences between Amazon and Shopify.
26:40 - Using a “micro-influencer” strategy to naturally expand your brand.
29:30 - How to find the right micro-influencers.
35:00 - David’s process for finding a product.
36:45 - Strategies for launching on Amazon.
38:30 - Sales predictions on Amazon vs Shopify.
40:40 - FBA vs. FBM.
42:00 - David’s top 5 tips for selling on Shopify.
48:00 - Jon and David’s tips for new entrepreneurs.
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In order to sell like the pros, you need to know who your target audience is before writing a single word of copy. How old are they? What’s their ideal price range? Do they gravitate towards flashy packaging? John Li knows how to answer those questions, fast. His software platform, PickFu, makes gathering the audience data you need to succeed a cinch. Listen now to learn how you can quickly find your ideal demographic!
After giving it a listen, like and subscribe to Amazon Seller Insights for all the juicy tips you need to stay ahead of the FBA game! → https://spoti.fi/3fzI0r5
What You’ll Learn:
00:00 - A brief summary of how PickFu helps you gather marketing data
03:25 - Using PickFu to accelerate your product selection phase
05:30 - Letting the data choose your product packaging
08:40 - Identifying selling points that customers relate to the most
10:45 - Finding your target audience
14:20 - Insider tips for getting the most out of PickFu
18:00 - How PickFu gathers their audience data
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How do you bring in the traffic you need to build your brand into an asset you can sell for a huge profit? Chloe Thomas, the host of the eCommerce Master Plan podcast, is here to answer that! Since 2003, she’s helped FBA businesses generate new customers with innovative, cost-effective marketing plans. Tune in and learn how you can craft ad campaigns that save money, increase conversions, and expand your brand!
Once you’re done, like and subscribe to Amazon Seller Insights so you’re always one step ahead of the competition! → https://spoti.fi/3fzI0r5
What You’ll Learn:
02:50 - Chloe’s eCommerce background.
06:00 - How to evaluate if your advertising strategy’s working.
09:45 - Why Return on Ad Spend is more useful than CPA.
12:00 - Determining where your “breaking point” should be.
17:00 - Overhead costs you need to factor in.
20:10 - Adapting your marketing strategy to changing consumer habits.
22:20 - The role Amazon plays in establishing a brand.
30:15 - When to begin branching out your brand beyond Amazon.
33:50 - Key tips for making your business a sellable asset.
38:00 - Chloe’s top tips for turning your business into a brand.
41:55 - Common mistakes sellers make.
49:30 - Chloe’s Christmas 2020 eCommerce trend predictions.
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Scaling up your FBA business for a huge payday means one thing: generating leads. If you want a beefy contact list investors with deep pockets will pay top-dollar for, you need outside traffic. Ian Smith from Evolve Media, a firm specializing in helping FBA businesses generate warm traffic outside of Amazon, is here to help.
Their conversation covers effective Facebook marketing strategies, turning cold traffic into warm traffic, and how to build up massive, profitable customer email lists. Click play now, and like/subscribe to Amazon Seller Insights to never miss a new episode! → https://spoti.fi/3fzI0r5
What you’ll learn:
02:00 - Ian’s strategy for driving outside traffic to new Amazon listings.
07:00 - How to target warmer traffic to your FBA storefront.
11:15 - Using actual data and/or look-alike data in Facebook ad campaigns.
13:00 - How Amazon interprets data from outside Smart URLs.
14:55 - Tips for warming up cold traffic.
19:00 - Ideas for building up a customer email list.
20:25 - Ian’s ideal flow for capturing customer info.
22:40 - Why generating an email list is critical to your FBA business.
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Knowing how to structure, manage, and optimize PPC campaigns is your key to Amazon success. Luckily, Michael Eriksson Facchin’s here to help launch your listing to page 1! As the founder of AdBadger, Facchin’s helped FBA businesses of all sizes get the most bang out of their advertising buck with expertly crafted campaigns filled with conversion-grabbing keywords.
Join him and Jon as they discuss the basic structure of a winning PPC campaign, the best way to spend your ad budget, and more! Once you’re done, like and subscribe so you never miss out on expert advice to scale your FBA business! → https://spoti.fi/3fzI0r5
What You’ll Learn:
00:00 - Why mastering your PPC campaign is so important.
06:30 - Michael’s background, and how AdBadger came to be.
10:10 - Basic fundamentals of structuring a winning PPC campaign.
16:20 - How to use manual campaigns to find powerful keywords.
20:30 - What to do with keywords that aren’t getting results.
25:30 - Effectively budgeting your PPC campaign.
32:00 - Should already successful businesses bother running ad campaigns?
35:30 - Michael’s tips for continually optimizing your campaigns.
41:00 - Some last key pieces of advice.
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Crafting a perfectly optimized Amazon listing is one part art and one part science. Emma Schermer Tamir has both sides down pat! As the CEO of Marketingbyemma.com, she helps independent Amazon FBA businesses write advertising copy that connects and converts. Join her and Jon as they breakdown live Amazon listings to show you why developing a deep understanding of your ideal customer is the key to big-time sales!
Are you looking for more in-depth discussions with 7-figure sellers, industry thought leaders, and successful entrepreneurs? Link and subscribe to Amazon Seller Insights now! → https://spoti.fi/3fNZDU3
Main Takeaways:
00:00 - Why writing a copy that emotionally connects is so important.
04:00 - Emma’s listing optimization fundamentals.
13:00 - Making sure customers can skim your listing.
16:12 - A comparison of 2 separate products’ listings.
22:00 - Turning a specific niche into a 6-figure product.
27:30 - How a small brand managed to become #1 in its product category.
37:25 - Tips for developing a deeper understanding of your ideal customer.
45:10 - Writing engaging, effective advertising copy.
48:55 - An example of an FBA listing Emma helped launch.
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Do you want to sell innovative products that establish you as a trustworthy brand? Then you need to listen to what Zack Leonard, founder of Gembah, has to say. He and his elite team of engineers guide Amazon sellers through the complex world of research/manufacturing to ensure they end up with perfectly designed items that sell. Click play now to hear how he validates ideas, produces them in the most cost-effective way possible, and more!
Once you’re done, like, and subscribe to Amazon Seller Insights to give your business the edge it needs to dominate! → https://spoti.fi/3fzI0r5
What You’ll Learn:
00:00 - A brief history of Gembah.
11:00 - Zack’s process for validating potential product ideas.
16:30 - Insider tips for effective product differentiation.
23:00 - What to do if you operate with a low budget.
30:00 - How to find reliable, trustworthy manufacturers.
35:40 - What is Zack’s biggest piece of advice for brand new sellers?
37:00 - Zack’s advice for advanced sellers.
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If anyone knows how to launch a product, it’s Regina Peterburgsky. She’s one of the first sellers to dominate the Australian marketplace with innovative strategies that fully leverage Amazon’s A10 algorithm. Want to know her secret to success? Click play now to listen along as she and ZonGuru CEO Jon Tilley discuss her proven methods for getting a new product to page 1 and keeping it there!
Also, like and subscribe to the podcast so you never miss an episode! → https://spoti.fi/3fzI0r5
Timecode:
00:00 - Who is Regina Peterburgsky?
03:10 - Regina’s product launch strategy
07:50 - The “x-factor” that will help you rank you up
09:35 - Ensuring your keywords get traffic
13:20 - Organic ranking factors you shouldn’t ignore
14:35 - Should you use super URLs or direct links?
17:00 - Are messenger bots an effective way of gathering emails?
19:30 - Tried and true methods to bring outside traffic
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Amazon Seller Insights, Episode #011: Are you thinking it’s time to get into the FBA game, and want to make sure you set yourself up for a big payday? Then say hello to Nate Ginsburg! As the founder of SellerPlex, a firm specializing in helping eCommerce businesses prepare for their grand exit and a grander paycheck!
Click play now to listen to Jon and Nate’s chat about how COVID-19 has changed the marketplace, why this is a great time to jump into the FBA game, and what it takes to succeed in a continually evolving marketplace!
Listen now and subscribe! → https://spoti.fi/3fzI0r5
Timestamps
00:00 - Intro to Nate Ginsburg, founder of SellerPlex.
05:25 - How has COVID affected how people do business on Amazon?
12:45 - What are the current opportunities for people who are thinking about starting an Amazon FBA business?
16:00 - What are the key things you need to focus on to get an 8x return when selling your business?
24:30 - What are the 3 P’s, and how do they help you grow your business?
27:45 - The importance of having a vision: what specific items should you focus on to succeed? How do you grow your business know-how?
33:45 - How has ZonGuru been able to stand out in a crowded marketplace? What vision for success did they adopt?
38:40 - What kind of metrics should sellers look at, and which tools will help them save time??
42:30 - What are the most common mistakes by newer sellers?
45:45 - What are Nate and Jon’s tips and “life hacks” for up and coming Amazon entrepreneurs?
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Amazon Seller Insights, Episode #010: What, exactly, do you need to focus on to succeed in e-commerce? That’s exactly what ZonGuru CEO Jon Tilley and e-commerce thought leader Ezra Firestone sat down (virtually) to chat about in the latest edition of Amazon Seller Insights!
We will cover why this is the PERFECT time to get into Amazon selling and why the goal of every e-commerce business should be to build a brand they can sell.
Ezra Firestone is a multi-million dollar seller with over 15 years of e-commerce experience, including building up and eventually selling his own online beauty product brand, Boom. He also runs the Smart Marketer blog, an online school teaching the fundamentals of the e-commerce business.
Read the blog here: https://bit.ly/3clw1gG
Listen now and subscribe! → https://spoti.fi/3fzI0r5
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Amazon Seller Insights, Episode #009: In this episode of Amazon Seller Insights, Jon speaks to Jana Krekic, founder of YLT Translations. She has had over four years of experience helping various 7-figure Amazon sellers connect with global marketplaces. Jana was also a business development manager in one of the biggest Danish online eCommerce platforms for eight years, where she had gained a lot of experience with online businesses. She doesn’t only lead the team of 42 people, but also wholly understands E-commerce and Amazon sellers. “At YLT-Translations, we put considerable time and effort into recruiting a team who were top of their game at translating. After that, we put them on our internally designed “MLT Course” (Marketing Led Translation) to turn top-quality translators into sales copywriters for e-commerce in their respective languages.”
Listen now and subscribe! → https://spoti.fi/3fzI0r5
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Amazon Seller Insights, Episode #008: If there’s one thing that Amazon’s made abundantly clear, it’s this: PPC isn’t going anywhere. It’s hard to keep up with all the new bells and whistles Amazon adds to PPC all the time, including features such as auto-targeting, product targeting, placement multipliers, and more. That’s why we invited Coral8 founder and PPC expert, Howard Lee, back onto the show to discuss what changes you should take notice of, and how to best prepare your marketing strategy to meet the Q4 rush! Listen along as they discuss the ins and outs of critical new features, answer audience questions, and perform a live demonstration of how to find conversion-gathering long-tail keywords using Keywords on Fire!
Listen now and subscribe! → https://spoti.fi/3fzI0r5
Timecode:
0:00 - Intro and opening discussion about what the most important changes to PPC are
6:45 - How big brand names have impacted PPC
10:20 - How to prepare your campaigns for Q4 sales
16:00 - Presentation about different kinds of PPC campaigns and how to best optimize them
20:25 - Product targeting and sponsored brand PPC campaigns tips, tricks, and best practices
27:30 - New features in sponsored ads (brand modifier)
29:10 - PPC basics you need to get right
31:30 - Live demonstration of Keywords on Fire, and how it helps find long-tail keywords to put in PPC campaigns
40:10 - A discussion of the halo effect and how it helps keyword strategy
43:50 - Audience Q&A
Howard Lee: When it comes to PPC, Howard Lee’s your go-to guy. With six years of FBA experience under his belt, Lee managed to hit the coveted 7-figure mark in a remarkably short amount of time. With years of success under his belt, Lee now helps fellow FBA sellers scale their business with effective advertising strategies at Coral8, a firm specializing in optimizing Amazon marketing campaigns.
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Amazon Seller Insights, Episode #016: Putting up page 1 numbers in today’s eCommerce marketplace is a lot tougher than it used to be. There are millions of listings out there, all competing for conversions. And with big brands with even bigger advertising budgets buying their way to the top of page 1, it might seem it’s impossible to start from scratch. Will and Laura Land are here to tell you why it’s not as tough as it looks, as long as you know the right angles! They’ve grown from selling cell phone accessories out of their house in 2002 to making $55 million in sales and founded Marketplace Valet, your one-stop-shop for all things eCommerce logistics. Hear what they have to say about how the marketplace has changed during their tenure, along with an audience Q&A!
Listen now and subscribe to us for future episodes! → https://spoti.fi/3fzI0r5
Timecode:
0:00 - An introduction to Will and Laura’s extensive eCommerce background, discussion successes and failures along the way
9:10 - Will and Laura discuss the adjustments they had to make as their business scaled
16:30 - Some of the most significant changes Will and Laura saw on the marketplace in 2019, including a shifting focus towards 3rd party vendors and reseller partnerships and why they matter
20:00 - How sellers without big brand advertising budgets can still find success
26:20 - A discussion on whether or not it’s worth advertising outside of Amazon
28:20 - Changes Chinese manufacturing has done to the Amazon marketplace
34:50 - Personal tips from Will and Laura about how to persevere through tough times
37:50 - Audience Q&A
Will and Laura Land: Will and Laura Land have been in the eCommerce game for a long time. Starting in 2002, they began selling cell phone accessories on eBay. Once sales began shooting through the roof, they quickly ran out of space to store inventory in their house. That’s when they decided that, hey, maybe it’s time to scale! $55 million in sales later, Will and Laura founded Marketplace Valet, their eCommerce firm specializing in inventory, warehouse, and logistics management.
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Amazon Seller Insights, Episode #016: Grabbing a potential customer’s attention is a lot harder now than it was back in the good ol’ days. Thanks to social media, we’re constantly bombarded with a non-stop avalanche of information. If you want sales, you gotta hook a customer in seconds. It just so happens, we know a guy who can help out. Jonathan Reyes, the founder of EcomVids, a firm specializing in helping 7- and 8-figure sellers craft viral videos that get conversions with over 1 billion views to its name, recently sat down for a chat. Tune in for an in-depth discussion surrounding Jonathan’s process for turning ideas into videos that get results! By the end of this talk, you’ll have the formula for viral video success right at your fingertips.
Click play to listen now and subscribe to our page for more chats! -> https://spoti.fi/3fzI0r5
Timecode:
0:00 - Jon introduces Jonathan and discusses his background
7:50 - Jonathan discusses his high-level through the process for creating videos
11:15 - Jonathan talks about the importance of understanding your audience, and how to get information that develops that understanding
14:15 - Jonathan goes over what video requirements for EBC, what makes a video convert
19:00 - Jonathan begins his presentation, beginning with the “4 truths of social media”
24:15 - Jonathan talks about the structure of a viral video
28:00 - Jonathan shows his exact formula for creating viral videos
42:45 - Jonathan analyzes an actual viral video and EBC video examples
49:30 - Audience Q&A
Jonathan Reyes
Beginning in 2013, Jonathan Reyes got into the FBA game and quickly discovered that the best best way to grab attention is with viral video content. And we’re not just talking about cute puppy videos here. We’re talking about obsessively crafted pieces of creative video content designed to hook customers in seconds. After honing his process down to a science, he founded EcomVids with one purpose: helping FBA sellers of all levels generate viral video content that gets results. It’s safe to say Jonathan’s a pro; EcomVids has produced over 3,000 pieces of video content that have garnered over a billion views in total.
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Amazon Seller Insights, Episode #005: Is your product research hitting a slump? You’re not alone. With so much competition nowadays, it’s hard to find a product niche that gets the conversions you deserve. That’s why Jon sat down to talk with Brandon Young, founder of Seller Systems. As an 8 figure seller with 9 private labels to his name, it’s safe to say Brandon knows a thing or two about finding products that get results. Join them as they discuss proven product research techniques and demonstrate their process using live Amazon listings!
Ready to dominate the FBA game with expert advice from serious Amazon sellers? Be sure to hit that subscribe button on Spotify! → https://spoti.fi/3fzI0r5
Spots to Jump in:
1:00 - Jon introduces Brandon and discusses his extensive private label experience.
7:10 - Brandon explains how he manages a large team responsible for overseeing a wide range of products.
15:20 - Brandon describes his daily business life in China, including how he chooses products from the Canton Fair, one of the largest trade fairs in the world.
17:40 - A deep dive into Brandon’s method for evaluating the risk vs. reward potential of new products.
23:50 - Brandon performs a live demonstration of his product research process using live Amazon sales data.
36:50 - Jon and Brandon answer audience questions, and discuss how private label selling has changed their lives.
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Facebook: http://www.facebook.com/groups/sellerinsights/
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Brandon Young
Brandon Young’s been in the private label game for a while. Starting in 2015, he quickly built himself up from arbitrage seller to 8-figure eCommerce thought-leader with 9 private label brands under his belt. He’s the founder of Seller Systems, a full-fledged master course in everything private label. When he talks about winning private label strategies, you probably want to listen.
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Amazon Seller Insights, Episode #004: Looking to expand your FBA brand with an effective advertising strategy that grabs eyeballs and pulls in conversions? Then you’re in luck, because Jon recently sat down with 7-figure seller Howard Lee, PPC expert and Principal at Amazon marketing agency Coral8, for an in-depth breakdown of all things PPC! Tune in for a discussion on the strengths and weaknesses of different types of PPC campaigns, how to make Amazon’s A10 algorithm work for you, customer Q&A’s, analyses of actual successful PPC campaigns, and more!
Howard Lee:
When it comes to PPC, Howard Lee’s your go-to guy. With 6 years of FBA experience under his belt, Lee managed to hit the coveted 7-figure mark in a remarkably short amount of time. With years of success under his belt, Lee now helps fellow FBA sellers scale their business with effective advertising strategies at Coral8, a firm specializing in optimizing Amazon marketing campaigns.
Ready to dominate the FBA game with expert advice from serious Amazon sellers? Subscribe to the Amazon Seller Insights podcast on Spotify → https://spoti.fi/3fzI0r5
Send in a voice message: https://anchor.fm/zonguru/message
Amazon Seller Insights, Episode #003: Grab a warm cup of coffee and a notepad as the Seller Insights crew talks with Raj Jana, branding expert who is also a very successful Amazon seller. Jon will pick Raj’s brain to get you the absolute best practices for branding and marketing the products that get you the most conversions!
About the Host:
After 15 years as an account director and strategist for some of the top global digital brands, Jon Tilley decided he wanted more. That’s why in 2014 he launched multiple successful private label brands on Amazon and never looked back. Realizing he has a lot of expertise and insight to share, Jon shortly after launched ZonGuru, the industry-leading, all-in-one software toolset designed to ensure not only that Amazon Private Label Sellers succeed, but excel.
To this day, ZonGuru continues innovating with cutting-edge tools that utilize proven data-driven techniques guaranteed to improve Amazon Private Label businesses.
Find out how ZonGuru gives your Amazon Private Label business by visiting https://zonguru.com.
Send in a voice message: https://anchor.fm/zonguru/message
Amazon Seller Insights, Episode #002: This week, Jon and the Seller Insights crew chat with Anthony Bui Train, an expert million-dollar Amazon seller at the age of 24. Anthony’s unprecedented success comes from his unique insight and hacks surrounding efficient Product Management for International Markets and Amazon’s FBA service. Tune in to hear his advice to young entrepreneurs and more!
About the Host:
After 15 years as an account director and strategist for some of the top global digital brands, Jon Tilley decided he wanted more. That’s why in 2014 he launched multiple successful private label brands on Amazon and never looked back. Realizing he has a lot of expertise and insight to share, Jon shortly after launched ZonGuru, the industry-leading, all-in-one software toolset designed to ensure not only that Amazon Private Label Sellers succeed, but excel.
To this day, ZonGuru continues innovating with cutting-edge tools that utilize proven data-driven techniques guaranteed to improve Amazon Private Label businesses.
Find out how ZonGuru gives your Amazon Private Label business by visiting https://zonguru.com.
Send in a voice message: https://anchor.fm/zonguru/message
Amazon Seller Insights, Episode #001: Hi there! Welcome to Episode 1! The Seller Insights crew is thrilled to have seven-figure seller and entrepreneur Eric Dahl on our first episode to find out what it takes to CRUSH it on Amazon. Join host Jon Tilley as he chats with Eric about the best selling strategies and product selection insights that led them to become leading figures in the independent e-commerce seller industry.
About the Host:
After 15 years as an account director and strategist for some of the top global digital brands, Jon Tilley decided he wanted more. That’s why in 2014 he launched multiple successful private label brands on Amazon and never looked back. Realizing he has a lot of expertise and insight to share, Jon shortly after launched ZonGuru, the industry-leading, all-in-one software toolset designed to ensure not only that Amazon Private Label Sellers succeed, but excel.
To this day, ZonGuru continues innovating with cutting-edge tools that utilize proven data-driven techniques guaranteed to improve Amazon Private Label businesses.
Find out how ZonGuru gives your Amazon Private Label business by visiting https://zonguru.com.
Send in a voice message: https://anchor.fm/zonguru/message