REI Marketing Show: Recent Episodes
Lyndsay Phillips; Content Coach | Aaron Hoos; Investor, Copywriter
A fun show dedicated to helping all kinds of Real Estate Investors attract more leads, network, build stronger relationships and convert using powerful content marketing. Hosted by Real Estate Investing Copywriter (& Investor!) Aaron Hoos and Content Marketing Expert for entrepreneurs and investors, Lyndsay Phillips, you’ll gain insightful tips to grow your investing business.
A big myth is that if you niche down, you'll be turning away business and narrowing the number of prospects. It's a TOTAL MYTH. Aaron and I share the benefits of niching down, ways you can niche down your business so that you can do the same and grow your authority platform, your expertise, number of prospects and rates! * Why having numerous types of investing and services may actually hurt your business. * Why niching down works. * How creating a niche actually increases your expert status dramatically. * How you can set yourself apart and stand out. * How you can attract your IDEAL client more effectively if you niche down. * Plus how it'll actually help you save time. * How more opportunities will come your way when you niche down. * We share a ton of examples too!
Did you know that text messages for marketing or sales has open rates of up to 98%! In this episode Aaron and I chat about how to use text messages in your marketing and sales efforts, the rules and other great tips so that you can close more deals, get more prospects and grow your business! Here is what we touch upon. * Like email marketing there are rules to abide by - we share the do's and don'ts that you won't want to miss * What tools you can use to automate your SMS marketing * When and why you'd want to use text messaging for your sales and marketing efforts * How to pack a punch in 160 characters and some tips to optimize.
With so many social media platforms out there, it's hard to know the right way to set up your profile, post, stay branded and attract your avatar. Lyndsay and Aaron chat about Social Media Platforms and some key Do's & Don'ts so that you can optimize your platform and leverage social media in a bigger way! They cover: * What platforms should I be on? (TikTok is popular - should you be there?) * What should I post about if I run out of ideas? * How many accounts should I have? * What image best practices are there, where can I find good images? * What are common mistakes? * Does branding matter? * Why is posting consistently key? * What should the profile say? * How do I weave in call to actions?
Wow we covered a TON! Actionable tips you can use right now.
Writing and publishing a book is one of the biggest strategies to build your authority AND open doors for podcast interviews, but knowing where to start can be a big road block. As Aaron has written countless books (for himself and clients), learn his best tips on... * How to get ideas on WHAT to write. * What format is best (a story, a how to book...). * Where to start, the title or table of contents? * How to get past road blocks (including writers block!). * How long your book should be. * Using a ghostwriter.
These tips will inspire you and motivate you to start writing - as Aaron says - it's not as hard as it looks!
It's great to do live Facebook Videos and videos for You Tube, but what if there were steps you can take to get more eye balls on your videos AND more people engaged in your social media, more You Tube subscribers grow your e-list and close more deals and sales? This episode shares tips on how to film a video, how to optimize it in You Tube along with my favorite tool to make it easy! Here are some tips I cover:
I share tips on how to film the video to get more views, engagement and optins.
Plus I share some ways to optimize it for SEO - Title, Description.
Why I use a description template to move people from YouTube to my website or social platforms.
What tags are in YouTube and how to use them.
My favorite video tool.
And why the thumbnails matter.
Without a call to action you will have NO conversions or prospects or sales! The more you have throughout your marketing, the faster you can grow your e-list and your real estate investing business. Aaron and I share... * All the different places you can use a call to action.
* The types of call to actions you can have for different scenarios. Example - you may have a different call to action in a video than you would on your sales page.
* Hint - you can have a call to action on a video, podcast, blog, website, social media, emails and more!
How to optimize your call to action with the right language.
Placement tips when using a CTA on a landing page.
Why your website sidebar is prime real estate!
* How to optimize your blog post for higher conversions.
So get converting, grow your e-list and sales by listening and using MORE call to actions in your marketing.
Blogging is NOT dead and WILL help you attract and convert more leads! Aaron and I chat about the best practices when creating and publishing blogs. And if you get stuck on WHAT to write, this episode will guide you in the right direction! * How SEO plays a role and will guide you in the right direction. * Our favorite SEO plugin - SEO Yoast and best practices. * How to come up with topics for your blogs that will attract your avatar faster. * What other elements should be added to your blog to optimize for SEO and conversions. * The one key thing that so many entrepreneurs miss that increase exposure and visits to your site!
It takes more than just emailing someone and asking to be on their podcast to be a guest. You need to prepare, showcase yourself as an expert and make it easy for the host to picture how you'd serve their audience. On this episode we share what you need to do to prepare for podcast guesting and some great tips to get booked on more shows PLUS leverage those relationships further for business growth. Some tips include: * Using a guest podcast booking service. * Create a one sheet - what is it and why it's important! * How to prepare for the show you are pitching. * The best way to pitch yourself as a guest expert so they say YES! * Is a press page necessary and how is it useful. * How you can foster the relationship with the host to leverage your guest experience further.
We've all been there - scratching our heads on what to post on social media each week. It doesn't have to be that difficult, especially with this episode as Aaron and Lyndsay share a TON of ideas of what to post and how to leverage your content further! Here are areas we cover. * Why you can share your podcast or blog posts over and over again. * What to post if you do NOT have a blog or podcast. * How to share your lifestyle in social. * What videos you can do. * Should you share other people's content? * Newsjacking and how to share current news or economy and how it relates to Real Estate Investing. * How personal should you get on social? * Some mistakes or myths on what to post. * How to get more engagement on social media posts. * What posts create stronger relationships or boost your expert status! * Why you need to show 'behind the scenes' more.
As you grow your business you get to a point that you can't do it all and do it all well. Many entrepreneurs feel lost when it comes to outsourcing support. They aren't sure where to find them, how to get started, what to outsource and how to make that transition successful. Aaron and Lyndsay chat about their experiences hiring their contractors. They cover some great tips on: * Why calculating your hourly worth is a powerful exercise. * Where to find the best virtual assistants or free lance workers. * Hiring tips - what to look for, what to ask. * Onboarding Practices so that it's a successful transition, protecting yourself and setting them up for success. * Ideas on WHAT to outsource so that you can focus on what you do best. * Favorite online tools that help manage a team and projects. * Should an Non Disclosure Agreement be used and why?
You won't attract your perfect client if you don't understand them fully. This exercise will help you dial in WHO your Avatar is so that you can find them, attract them, and nurture them more effectively. Some tips include: Picking the top 5 of your clients - write down their characteristics. Find out where your avatar 'hangs out' so you know where you need to go to attract them. Write down what they WANT, their pains and what they NEED. Hint - you can learn alot from your industry leaders or competitors too
Branding is more than just your logo and colors. Aaron and Lyndsay share why branding is important and what fully branding means. Some key points covered are: What pieces make up branding - your bio, fonts, colors, tagline, messaging, images, formatting, landing pages Why consistency matters. Where to incorporate your branding - landing pages, website, social media platforms and more What is a branding document - plus they share tips on how to get one started. Plus extra insight on how a branding document can help with quality control, especially when working in a team.
What can be a better way to boost your credibility and expert status than by casually planting seeds? What do we mean by this? Sharing that you are an author, your successes, podcast, books, programs, speaking opportunities and more in all your marketing and sales efforts. Aaron and Lyndsay share HOW you can weave this easily into your marketing and sales calls to create a Wow Factor, boost credibility and share HOW you can help your ideal client. It's a way of being very intentional with your language without being 'salesy' or overt. What can you 'seed' in your marketing or sales calls? -your books -your podcast -your success as a coach/investor -your Facebook Group -your programs -your products -your speaking experience Where can you seed? When you are speaking on stage. During podcast interviews. In your videos In live Facebooks In sales conversations In your books In emails Honestly - anywhere!
Having a lead magnet, an optin and way for your prospects to get on your Email List is key to nurturing and growing your Real Estate Investing Business. You may be asking yourself, but what do I give away or share to entice folks to get on my list? Aaron and Lyndsay share practical ideas for different types of Real Estate Investing Industries in this week's episode. They touch upon HOW to find out what topic will attract more of your ideal clients or leads. A few things to consider are understanding WHO your ideal client is, what are their biggest pain points that you can solve and also what service will this lead magnet lead to. How will it push them through your sales funnel and move your business forward. Some ideas for Lead Magnets are: Ebook E-Course (example 5 day e-course drip) Video Training Video series Swipe & Deploy Forms Quiz Checklist Swipe & Deploy Template Processes/Systems you use Get on E-List to receive notices on upcoming deals
Lyndsay and Aaron chat about the myths about email marketing. Lyndsay shares about different types of emails you could be sending (not just promotional emails!) and she chats with Aaron about segmenting, how often you should send emails and when. They also mention what you should do and NOT do to build stronger relationships and convert your leads more effectively through emails.
When you think about relationships in the Real Estate Investing Industry you typically think of buyers and sellers or who are are wanting to do a 'deal' with. Lyndsay and Aaron discuss what other relationships you should focus on and why. This will surprise you! So whether you are doing fix n flips, are a property manager, wholesaler, this will open your eyes on how you think about what relationships to foster. It can make a huge difference to how your business scales and grows.
Lyndsay shares what content marketing is and how it's as easy as ABC. Attract Build Relationships Convert Aaron and Lyndsay discuss different types of content marketing and how it's helped grow their own businesses and how it applies to those in the Real Estate Investing Industry. Find out why it matters for Real Estate Investors and how it'll help increase your visibility, nurture leads and convert sales.
Aaron and Lyndsay introduce themselves and the start of the Real Estate Investor's Marketing Show. They share how they met, how they got into the Real Estate Investing Industry, how they help Real Estate Investor's and what's to come.
- It's a fun show dedicated to helping all kinds of Real Estate Investors attract more leads, network, build stronger relationships and convert using powerful content marketing.
- How Aaron and Lyndsay met
- How Aaron got Lyndsay into the investing ‘world’
- What we are doing now to help investors
- What I’m doing now to help REI’s
- The program we built - Real Estate Investor's Marketing
- What we have coming up - topics include... Launching Podcast, Guest Podcasting, Social Media, Email Marketing, Funnels, Call To Actions, Building Stronger Relationships, Analytics