The Joy of CSX

It's all about better CSX ( Customer Sales Experiences) I know that making a start can be really overwhelming, especially when the challenges seems so BIG. That's why we often just keep doing what we are doing and cross our fingers and toes and hope that things just get better on their own...or not! So I guess this episode, and the whole mini -series really, is for people who KNOW what they have to fix and really DO want to make a start - but they just have no idea where to actually start.

The Conversations will focus on a couple of basics - I want to challenge your current strategy of NO AWARENESS - NO ACTION, and move you towards the scary but exciting position of AWARENESS and ACTION. We will talk about what the AWARENESS looks like and feels like because pretty soon it could feel so huge that your first instinct is to jump off a cliff and dive head first back into the sand, bury your head and focus on everything else other than this. You know - hands over ears and chanting 'la la la'.

I'll make the assumption you are here because you have a desire to make things better. The plan is to get you hooked and then keep you hooked on the journey and the challenge. I'm not going to lie - it requires stamina and perseverance and sooo much patience. If you are ok with the idea of unscrambling an egg, my goal is that you will eventually not only see how simple it is, but you will believe how easy it is to make small changes. And trust me - those small changes create ripples - and the impact of those ripples will blow your mind.

But first things first - before that happens you have got to show up and do the work - you have to make a start. So let's do that together and walk up to the starting line so you can take your first step.