Up Your Marketing!: Recent Episodes
Scott A. Gardner - marketing and author
Your business can sell certificates through Groupon or similar discounters, but if you aren't capturing the contact info of these new visitors, you're digging your own grave.
7 min 12 sec
WARNING: Swear words ahead! Customer service is the thread woven throughout marketing, sales, and your entire business. But, you can control the customer interaction.
Three things you should do for your business -
Teach your staff, and yourself, how to provide a superior customer interactionGive staff a place away from customers so they can ventSet up "secret shopper" interactions, and used recorded audio/video to teach
8 min 29 sec
If you've got an editorial medium of some sort where you stay in touch with clients and prospects - and you should, you know - you'll need a sponsor or two. Your own products and services should be your biggest sponsors. Don't throw your customers into the arms of another company!
6 min 13 sec
You need a logical process to engage with people. A step-by-step system to engage with prospects and move them into and through your sales process.
7 min 38 sec
We interview Art Sobczak, author of the book Smart Calling. It's all about how to market and sell products & services by using the phone.
Art's totally against cold calling, which is why he teaches techniques he calls Smart Calling. It's a very informative interview!
Art also has a number of free and nearly-free things to offer our listeners. First, visit his main site for articles and a free ebook - 501 Sales Tips - http://SmartCalling.com
You can also grab a copy of his book and pay only for shipping! Visit FreeSalesBook.com .
He's also got his own podcast. For those episodes, visit TheArtOfSales.com
47 min 36 sec
Today we talk about a promo we're running for the oldest traditional martial arts school in the market. The promo consists of 5 x 7 inch ads taped near the mailboxes of apartment complexes within a mile of the street the martial arts school is on. It follows a six-step logical system:
Identify your target marketAddress WIFM - What's In it For Me - by offering to eliminate pain or add pleasureConnect via emailGive firstTrack & Measure everythingMake your offerEvaluate your results
7 min 31 sec
52 weeks at 2 episodes a week - that's a full year of the Up Your Marketing Podcast. I give you a behind-the-scenes look at how the podcast came about, and some of the tribulations I've had following my own action items.
7 min 32 sec
It's very easy to add video into your marketing mix. I talk about a few of the points you want to keep in mind.
10 min 26 sec
I've told you before, you need to put out press releases on a regular basis. But don't feature yourself - make one of your clients the hero of each new press release!
8 min 41 sec
Businesswoman raising hand during meeting in office
Two action items for this episode: 1) Send in the questions you want answers for and 2) Send in requests for topics you want covered in the shows next year.
6 min 17 sec
Today we're talking with Jill Brennan, author of Get Smarter Marketing: The Small Business Owner's Guide To Building A Savvy Business.
Contact her via her website - Harbren.com
Master classes: InvisibleToTrusted.com
Blog post: How to share your story in a way that doesn't suck
26 min 21 sec
We're nearly 100 episodes into this podcast. If you haven't done it yet, you need to take an action to make your marketing - your business, your LIFE - better.
8 min 12 sec
We use a plumber to help explain the web we're creating to make businesses more successful with RecEx Status.
15 min 48 sec
Some info about the promotions that Agile' has run lately, and will be running through the end of the year.
16 min 24 sec
We announce the winners of our giveaway, plus, I've got a link to some interesting holidays for your marketing efforts in 2019.
http://bit.ly/2S1RgK0
7 min 03 sec
It's not too early to start planning for next year's marketing efforts. Here's a great planner for 2019 -
https://amzn.to/2Cn7DeU
10 min 54 sec
If you're selling an info or knowledge product, then you've probably experienced chargeback frustration. Here are 4 points that might help calm those frustrations.
8 min 42 sec
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Almost a year's wort of episodes, so we're having a drawing. Enter and pass it on!
https://upyourmarketing.net/drawing
6 min 52 sec
We're interviewing Doren Aldana who has a lot to say about testimonials and referrals. You don't just have to sit back and wait for them!
He created a free kit for UYM listeners. Visit:
mytestimonialengine.com/scott
31 min 32 sec
You need testimonials! They lead directly to Recognized Expert Status. We also talk about building a referral system into your business.
11 min 34 sec
We cover the seven essential action steps to get your RecEx Status kickstarted. Grab a pen and paper, and get going!
9 min 40 sec
We're talking about the five main principles behind building Recognized Expert Status. Listen in to find out what they are!
23 min 49 sec
We get some great advice from Lauren about connecting over social media through narrative - that is, stories!
See ILoveMalva.com for more from Lauren.
30 min 14 sec
After we ran an ad for a client, we figured "Why not?" SO we ran one for the Up Your Marketing Podcast. We spent a little money, generated some data, and here's our report on what happened. It's not scary, it's not expensive. Try it!
10 min 21 sec
A case study of a tiny promotion we did for a client a couple weeks back. They wanted to promote a YouTube video on Facebook. How'd they do? Listen to find out.
12 min 6 sec
A little different show. We talk to first-time entrepreneur Cat about her small jewelry design & crafting biz. She's not so different than a lot of folks running their own companies!
27 min 14 sec
https://www.catgdesign.com/
If you're going to run an ad, or have some other type of promotional event, you need to have an idea why you're doing it, what you expect to happen, and how to figure it all out. You need a plan.
7 min 48 sec
You need a page on your website that addresses exactly the concerns of the person who is visiting. You need a lot of landing pages!
10 min 4 sec
Here they are - six quick tips for creating content that will get you noticed by your prospects, peers, industry and the media.
And here's a link to the six graphics: http://bit.ly/2KS118U
4 min 56 sec
I made a comment about not buying logo'd promotional products. Here's a brief rationale why.
6 min 44 sec
I made a comment on social media last week, and I didn't explain myself well enough. So here I am, hat in hand, to try to tell you all what I meant.
5 min 55 sec
Don't be afraid to have fun with your next marketing effort. Reward your target audience, as well as your employees and volunteers, with small, cheap gimmees.
8 min 45 sec
Want a chance to get ticked at me? Well, listen to this episode! I talk about advertising - the last thing you should do, and I mean that literally.
12 min 39 sec
We talk about all the reasons you should start a couponing program for your business, regardless of what you do. From the worst reason, to the very best reason. Two quick actions for you to take right now!
Get your F R E E couponing sign at this link.
Need help with setting up an email list? Contact me at Scott@AgileMarketingServices.com
11 min 5 sec
I tell you a terrible story about myself. It's like a traffic accident - you'll want to take a good look. Trust me, it has to do with the message in this episode.
8 min 58 sec
We've gotten a number of questions regarding the Cocktail Napkin Plans. I try to make things clearer for you in this episode. Make sure you listen for point #6 - "The C-Nap Charts & Graphs Card."
9 min 32 sec
We spend a few minutes answering a question today about how Agile' Marketing Services works with our consulting services. It's a variation of the 80/20 principle. Take a listen!
6 min 27 sec
We take all of Crimmins' 7 Secrets and craft a compelling marketing message. You can use this example to build your own message that gives a gut punch to your target market!
Get the book here: https://amzn.to/2I722s4
15 min 43 sec
Our last two persuasion secrets from the 7 Secrets of Persuasion. #6 is to Create Experience With Expectation. #7 is to Add A Little Art.
Next episode, we put them all together and make a very persuasive message. Get the book here: https://amzn.to/2I722s4
6 min 29 sec
Still talking about the 7 Secrets of Persuasion by James Crimmins. This episode we discuss Secret #4: Never Ask, Unearth - and Secret #5: Focus On Feelings, Not Facts. We've got a couple very effective action items today as well!
Get the book here: https://amzn.to/2I722s4
6 min 39 sec
The next couple weeks, we'll be talking about the points, or secrets, James Crimmins Ph.D. outlines in his book - the 7 Secrets of Persuasion. Today, we give you tips and action items for secrets #2 & 3 - Change the act, not the attitude and Don't try to change desires - fulfill them!
Get the book here: https://amzn.to/2I722s4
7 min 1 sec
The next couple weeks, we'll be talking about the points, or secrets, James Crimmins Ph.D. outlines in his book - the 7 Secrets of Persuasion. First, we define both marketing and persuasion. Then we talk about his first secret: talking to the "lizard brain" in your target audience.
Get the book here: https://amzn.to/2I722s4
8 min 36 sec
Mixtus Media specializes in book marketing and working with authors - from NT Times best sellers to those folks who self publish. We get some serious info on how and when to handle your marketing efforts.
And, Jenn has some freebies for us! LINKS TO LEAD MAGNETS/FREEBIES:
Answers for Authors: 5 Actionable Steps to Intentionally Grow Your Audience: https://www.mixtusmedia.com/answersforauthors
How Authors Can Quickly Find 1,000 New Readers Using Instagram: https://www.mixtusmedia.com/free-download
WEBSITE: https://www.mixtusmedia.com
60 min 17 sec
Constantly keep refining the systems you use to make them as sharp and effective as possible.
7 min 50 sec
Bringing new customers in the door all the time costs a lot of time and money. You need systems in place that quickly move people from "newbie" to "old friend."
9 min 26 sec
Not all media outlets are interested in the same aspect of your company. You may have to emphasize certain aspects of your media release for each outlet. Remember - this is marketing to target audiences!
9 min 31 sec
Even if you're just trying to understand the results of your own measurements, it's always a great idea to output the results in different formats - written, spoken, infographics, etc - so that people who learn in different ways can absorb it.
8 min 35 sec
After you set your goals, it's just as important to track and measure the activities/tactics/techniques you use to chase them, as it is to track the results of those tactics.
8 min 15 sec
For the next few episodes, we'll be discussing measuring your marketing efforts. In order to know where you're going, you need to know where you are now. Don't worry, we're taking baby steps!
15 min 35 sec
We're speaking today with Shirley George Frazier - the woman who literally wrote the book on the gift basket industry. But Shirley has so much more to offer! She consults with entrepreneurs and small business people, and has a lot of hard-won advice to offer.
After you listen to the episode, visit her website at - ShirleySpeaks.com or email her now at Shirley@ShirleySpeaks.com
42 min 33 sec
I've said it a thousand times - it's called social media for a reason. Don't just tell people things, ask them questions!
6 min 39 sec
Learn from the mistakes of others - make sure you are the registered owner of your website. Also, make sure you own the final design of your website, and that you have the legal authority to move it, change it, and update it.
15 min 00 sec
© Masterfile Royalty-Free
Your marketing messages won't gain traction with people if you can't get them to see things from your point of view. "Here's why my product/service/process is superior. . ."
16 min 29 sec
A long, interesting interview today with Dr Mimi Goss, author of the book What Is Your One Sentence? We talk about getting to the heart of your message, and then getting it across to one or more other people.
Special giveaway: leave a comment in the show notes (that's this thing right here) on our website at UpYourMarketing.net . Two commentors will be drawn at random on Saturday April 28th and will win inscribed copies of Mimi's book!
61 min 57 sec
What is digital signage? Is it affordable and easy to use? You might be surprised!
11 min 58 sec
What do you do when you get bad customer service? Even more importantly, what do you do if your own company gives bad customer service? Here are some important first steps!
17 min 14 sec
Sure, sending people to landing pages and adding them to your autoresponder lists is the Holy Grail for online marketers. But sometimes, you want a hot prospect to pick up the phone and call. How do you know which of your ads they're responding to?
7 min 34 sec
Today we talk with Bryan Cohen - author of fiction & non-fiction, as well as on-line educator and service provider. This is a man who wears a lot of hats, and has a lot to say about marketing. We discuss giving people many "access points" they can stumble across to learn about you and your services or products.
Check out the info Bryan has for you at SellingForAuthors.com - it's good stuff! And like me, he highly recommends using MailerLite to build your first email list.
43 min 40 sec
Many marketers are talking about the EU's General Data Protection Regulations, which go into effect in late May 2018. We discuss how GDPR will impact US-based marketers, and what you can do to start complying with the new rules. We also tell you how doing so will help Up Your Marketing!
15 min 51 sec
Like rants? You'll love this episode. I go off on a tear over unused, undeveloped and USELESS connections made over social media. Think you're a better person than someone else just because you have more connections? Well, you're not. Here's how to manage those unproductive connections.
16 min 48 sec
Another acronym has sprung up - SMARTER Goals. I examine the different meanings given for those last two letters, and express my opinion on SMARTER goals.
10 min 28 sec
This episode, we speak with Melissa Smith of ThePVA.com . She's spent the last year marketing her consulting company, and one of her Expert Marketing Materials gave her access to clients she hadn't considered! Listen in. Plus, she's got some freebies for you! http://www.thepva.com/complimentary-workbook/
http://www.thepva.com/free-audiobook/
Here's her YouTube channel -
https://www.youtube.com/channel/UCYqghial_WgEtK1doLKIYRw
26 min 43 sec
A bare connection will never help you, and you'll never help them. Learn 3 simple steps to build a relationship with a new connection, and set yourself up to do business.
12 min 53 sec
In the last few shows, I've been going over templates for Cocktail Napkin Plans. However, these aren't one-and-done - you need to develop plans for different time frames.
8 min 28 sec
Agile' Marketing Services specializes in helping their clients develop Recognized Expert Status. Here's a plan to keep in front of you to help you develop it yourself.
10 min 36 sec
Put together a marketing plan on a sheet of paper the size of a cocktail napkin. That way you can keep it in front of you all the time, and actually use it!
11 min 44 sec
The only useful plans are the ones you can keep in front of you all the time. If they're top-of-mind, you can continue to remind yourself to take the actions listed on them. Here's the first one - a Cocktail Napkin Plan for your business (instead of some 4-inch thick binder you'll never read again).
10 min 27 sec
On today's show I talk with Marie Green, founder of SmartLeadMagnets.com and author of my favorite Kindle ebook on lead magnets. Grab your FREE copy from Amazon with this link: http://amzn.to/2mJqKGC
34 min 25 sec
Once you've got some quality Expert Proof Material, how do you put it to use? We talk about that here!
4 min 48 sec
A key to developing Recognized Expert Status is putting out EPM. What makes the best Expert Proof Material?
6 min 01 sec
A good place to start listening if you've never heard the show before. Very short intro to the series.
5 min 45 sec
Your marketing materials should explain the "What" and "Why" in order to sell the "How."
4 min 34 sec
Make giving to others a year-long habit. Only then can you "get caught in the act of doing good."
5 min 33 sec
If you could spend half an hour doing something that costs you nothing, but had the value of thousands of dollars worth of advertising, would you do it?
5 min 18 sec
The next few holiday season episodes are short, but hammer home some important marketing points. Today we talk about setting your prices so that you can afford to add extra value to your products and services.
5 min 53 sec
I speak with Dr Michelle Mazur about public speaking - a fantastic way to promote you and your business.
She even has some links for you!
Results ebook: https://drmichellemazur.com/result
Strategy session: https://drmichellemazur.com/speak
28 min 8 sec
Some people get freaked out when they realize that math plays a function in marketing their business! But you won't be worried about it after Irene and I explore the very simple math you'll need.
26 min 58 sec
Expand your business and influence by finding a business that provides complimentary products and/or services, and cross-promoting to each others' target markets.
12 min 53 sec
Irene and I talk about getting started with public relations. It's all about letting people know what you and your business are up to, and beginning to build rapport with them.
16 min 37 sec
It's Black Friday. Instead of an interview, we talk about running promotions tied to holidays. You don't have to use "regular" holidays - here are a couple links where you can get ideas for specialty/unusual/wacky days to work into your promotions:
http://www.holidayscalendar.com/categories/weird-2018/
http://www.holidayinsights.com/moreholidays/
17 min 42 sec
The first rule of selling is. . . educate your prospects! It's much easier to get them to buy your products, services or ideas if they agree with your point of view.
9 min 25 sec
The basics of building an email list, what you should use it for, and why you want to keep it under your control at all times.
15 min 13 sec
We take some time to talk about squeeze or landing pages - what they are and why you want to use them.
14 min 14 sec
Final show about target markets for a while. Talking with Sam about how to use avatars after you build them, crafting messages using the info you've gathered, and C-Nap (Cocktail Napkin) Marketing Plans.
14 min 21 sec
What is an Target Market Avatar and why in the world would you need one? A short discussion with Sam my intern.
15 min 01 sec
Why the heck do you care about building relationships with members of your target audience? Intern Sam and I talk about it.
16 min 02 sec
Another Friday interview. This time we get some excellent info from Betsy Sherman, owner of Peridus Consulting. Subscribe now and listen!
35 min 03 sec
Sam and I talk about massing your customers' different pressure points. Do they want you to remove a pain point? What about adding a pleasure point? How about actually ASKing them?!
[amazon_link asins='1541026365' template='ProductAd' store='agilmarkserv-20' marketplace='US' link_id='72483a34-b5df-11e7-8dca-0963007a61ad']
15 min 59 sec
A bit about how to capture the attention of buyers if you're selling b2b (business to business). Yup - still talking about aspects of target marketing!
[amazon_link asins='1541026365' template='ProductAd' store='agilmarkserv-20' marketplace='US' link_id='72483a34-b5df-11e7-8dca-0963007a61ad']
13 min 13 sec
A definition of the term "Target Market," why you want to understand yours, and a brief discussion of using a Target Market Avatar.
First show where I'm helped out by my intern Sam from the State University of New York at Oswego.
[amazon_link asins='1541026365' template='ProductAd' store='agilmarkserv-20' marketplace='US' link_id='72483a34-b5df-11e7-8dca-0963007a61ad']
18 min 30 sec
Our interview with Stan Peake of InsitePerformanceCoaching.com . He's got some freebies for our listeners! Visit the site and go to the Resources section for -
An elevator pitch exercise An ebook A business score card
40 min 20 sec
What is value? Is your definition the same as mine? Listen and compare notes. I'd love to have your comments below!
15 min 38 sec
I tell a story from my friend Tom of HorizonOnHold.com about a contractor who's building a bad reputation, and a bad brand.
11 min 42 sec
Is your logo your brand? Your typeface? Your jingle? And what the heck is positioning anyway? Spend a few minutes to find out. We'd love to hear your comments - please leave 'em below!
14 min 11 sec
Our interview with Mitch Mitchell, consultant for both hospital financial services and leadership & diversity. We hope you enjoy!
37 min 9 sec
Another episode with my co-host - or co-hostess - Irene. This time it's all about why you need to practice saying "no." Is that really marketing?
19 min 51 sec
Why is ASKing so important? And why am I always spelling it with capital letters? Listen in and find out.
16 min 1 sec
First episode with my co-host, Irene. We talk about pricing, and why you should raise your pricing until someone squeals!
20 min 18 sec
Our first interview! So happy to have Linda Coss, owner of Plumtree Marketing, Inc. and author of the book 75 Marketing Tips to Grow Your Business (available in print and Kindle formats). Linda’s topic for today’s podcast is “Low Cost Marketing Tactics for Small Businesses” and she gives some really good advice.
As an added bonus, Linda is offering a FREE ebook for Up Your Marketing! Listeners. She mentions it towards the end of the interview. To download your copy, go to PlumtreeMarketingInc.com/up.
35 min, 42 sec.