Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business.
Why do this? I'm someone who loves to tell stories that I hope will inspire and educate others to find their reason for being. I basically invented the podcast I wish I had when I quit my corporate job and started my own business. I made a lot of mistakes and figured things out the hard way. I've been inspired by so many of my guests and I know you'll find a ton of value here as well.
I love the quote from Mark Twain: "The two most important days in your life are the day you are born and the day you find out why." My mission thru my video series, podcast, talks, book(s) etc. is to help people discover their purpose and find joy and fulfillment.
James Dumoulin built one of the biggest interview brands on the internet by walking up to strangers and asking how much money they make.
He co-founded School of Hard Knocks in 2021 with his brother Jack and friend Joshua Smith. The early channel gave business advice and stalled around 25,000 followers. So James flipped the format. He started cold-approaching millionaires and billionaires on the street, pointed the camera at them, and let them talk. His 2022 Mark Cuban interview changed everything.
Today School of Hard Knocks reaches more than 17 million followers and over 4 billion views across TikTok, Instagram, and YouTube. The clips run under five minutes. The business behind them runs on four engines: ad revenue, brand partnerships, high-ticket consulting, and School of Mentors, a paid community of nearly 6,000 entrepreneurs. In August 2025, James reported his biggest month yet, with 700,000 dollars in revenue and 400,000 in profit. At 23, he became a millionaire and put his first major check into a 200-unit apartment complex in Texas.
In this conversation, we cover the pivot, the real hit rate on cold approaches, the money behind the views, and what hundreds of interviews with the wealthy taught him about building wealth of his own.
Follow James and School of Hard Knocks: TikTok: https://www.tiktok.com/@theschoolofhardknocks Instagram: https://www.instagram.com/realjamesdumoulin/ YouTube: https://www.youtube.com/@theschoolofhardknocks
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Brendan Kane built a social media following of one million people in 30 days. Not with a big budget. Not with a team of 40 like Gary Vaynerchuk. Just relentless testing and a framework most people overlook entirely.
Kane is the founder and CEO of HookPoint and the author of three books: "1 Million Followers," "Hook Point: How to Stand Out in a Three Second World," and "The Guide to Going Viral." He has spent over 20 years decoding what makes content break through on social media, and his findings might surprise you.
In this episode, we dig into why storytelling is the only metric that matters, how formats rooted in 1920s entertainment still dominate today's feeds, and why 99% of creators are focused on the wrong things. Kane explains the science behind the three-second hook, what the algorithm is actually looking for, and how a creator with 10 followers can outperform one with 10 million.
We also get into the costly mistakes brands and entrepreneurs make when trying to grow on social, why copying what works for someone else usually fails, and how to find the format that fits your personality and goals before you create a single piece of content.
If you are trying to build a personal brand, grow an audience, or figure out why your content keeps falling flat, this one is for you.
Brendan Kane | HookPoint.com
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Robert Greene has sold over twenty million copies of The 48 Laws of Power. His books are favorites of rapper 50 Cent and millions of people trying to get a grip on the dynamics of power. They've also been banned in prisons. He doesn't lose sleep over any of it.
In this episode, Greene takes me through the winding road that led to his first bestseller: 60-plus jobs, years living across Europe, a brutal rejection from a magazine editor, a stint in Hollywood watching power moves play out up close, and finally, a sunny afternoon in Venice where he improvised the pitch of his life to a book producer he'd just met.
Greene talks about why making yourself indispensable is the most important of his 48 laws, and what that actually looks like in practice. Don't make people like you. Make them need you. Spread your roots across a company, build a skill set nobody else has, and become the person who's too costly to lose.
He also gets into how he's handled critics throughout his career, the difference between knowing your life's task and being a con artist, and why every bad boss, dead-end job, and rejected manuscript ultimately ended up in his books.
His newest book at the time of this recording was The Daily Laws. Nothing in his career, it turns out, was wasted.
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Most executives treat sleep as a variable. Something to compress when things get busy. Something to fix later. That’s the ROI brain talking: Sleep is overhead, not output.
The science disagrees. One in three people globally struggle with sleep, and the effects are not limited to grogginess. Poor sleep is linked to cognitive decline, impaired decision making, elevated anxiety, weakened immunity, and early onset dementia. If you aren’t sleeping well, you aren’t operating well. Full stop.
This is the market that Somnee is building into. The company was founded by four UC Berkeley neuroscientists, including Matt Walker, arguably the world’s leading expert on sleep science. Its product is a headband, worn for 15 minutes before bed, which reads your brainwave activity through clinical-grade EEG sensors on your frontal cortex, then uses neurostimulation to recalibrate your brain toward sleep-ready states.
Tim Rosa, Somnee’s CEO, describes it simply: If stress has your brain running at the equivalent of 220 beats per minute, the device reads that and brings it back to 90. It’s not a sleeping pill. It’s not a sleep tracker. It is the first consumer device that reads your brain and rewrites it.
“Sleep is foundational to overall health,” Rosa told me. “Not getting enough of it creates a cascade of problems. And you’re starting to see more research connecting poor sleep quality to cognitive decline as you age.”
The NBA invested in Somnee and ran a research pilot. The results: 31 additional minutes of sleep per night across the cohort. Time to fall asleep dropped from 24 minutes to eight minutes. The NFL Players Association invited Somnee to pitch during Super Bowl week. They won. Conversations are now active with the players union covering roughly 2,400 active players and more than 14,000 retired ones.
Elite athletes are the early adopters here because they understand that recovery is performance. But Rosa makes clear the product’s reach goes well beyond sports: “Whether you’re an executive, middle management, or showing up to work on time consistently, sleep affects everything.”
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Life Advice That Doesn't Suck aka "The Subtle Art of Not Giving a F*ck" flips the self-help script. Instead of telling you to think positive and chase happiness, Mark Manson argues that life is full of problems and always will be. The goal isn't to avoid struggle. It's to pick the struggles worth having. What you choose to care about defines who you are.
Manson builds his case around a simple idea: you have a limited amount of attention, and most of us waste it on things that don't matter. Social approval, comfort, status. He pushes you to get honest about your values, because bad values produce bad problems. Choose better values, and your problems become more meaningful. It's not a feel-good read. It's a reality check.
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Perhaps one of the most aptly named individuals I’ve met, James Clear possesses a clairvoyant ability to articulate his understanding and mastery of habit formation.
His book Atomic Habits, which eclipsed the sales speed of The 7 Habits of Highly Effective People, has sold nearly 20 million copies and is one of the top books recommended by high performers.
However, he didn’t set out to write bestsellers. James’s journey from basement projects to a multi-million subscriber list is a testament to the power of resilience and adaptability. He turned early setbacks into a strategic advantage, proving that sometimes, the best plan is the one you never intended to follow.
Building a brand is like building a new habit. Despite aiming for consistency, Clear emphasizes that success in habit formation isn’t about rigid adherence but rather the ability to adjust.
Rather than fragile, unwavering discipline, Clear’s methodology is flexible enough to adapt to the relatable complexities of maintaining habits amidst life’s inevitable changes.
“The way to be consistent is actually to be adaptable,” he explains.
Your best asset could be the flexible mindset that keeps you on track even when life’s rhythms get a bit unpredictable. Rather than imploding upon routine and environmental changes, we should focus on accounting for the natural bouts of turbulence.
“Reduce the scope, but stick to the schedule,”says Clear, encouraging a flexible approach, adjusting the intensity of activities rather than skipping them entirely. This mindset is critical to avoiding discouragement and self-sabotage, which can derail long-term progress."
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Jocko Willink’s story reads like an adventure novel that takes us from the serene landscapes of a small New England town into Navy SEAL training, the Iraq War battlegrounds, and a multifaceted civilian life of entrepreneurship and leadership consulting. “I always wanted to be a commando of some kind as soon as I realized that you could actually get paid to carry a machine gun,” he says.
Joining the Navy out of high school and going through the notoriously demanding BUD/S training, Jocko spent most of the next two decades on active duty as a SEAL, platoon commander, and then a task unit commander in his final deployment. Jocko took on the role of the officer in charge of all of the advanced training for the West Coast SEAL teams. His discipline and extreme personal ownership defined him not just as a soldier but as a leader among leaders.
Things are about to get real as I’m hunkered down in a small, dark bunker-style room blacked out with soundproofed walls. There’s a spotlight overhead, like a scene from a movie when someone is being interrogated. I’m sitting at a table filled with an assortment of large machetes and hunting knives.
This is Jocko’s San Diego podcast studio nestled in Victory MMA and Fitness. We talked in depth about his origin story and keen ability to spot, start, and invest in great business opportunities.
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Seth told me, "It doesn’t matter how fast you’re going if you’re headed in the wrong direction." He's right.
Here’s my attempt to create a hierarchy for this idea:
Strategy = This is your approach, given all the factors, systems, games, players, and environments. It’s about who, how, and why.
Objectives = To-do items or steps on the path to help you achieve the goal. It’s about how you’re going to get there.
Tactics = The actions or individual steps for accomplishing the objectives. It’s about what you’re going to do.
“A goal might be part of strategy, but strategy is not a goal,” Seth explains. “Strategy is a goal along with a sketch that becomes a plan.”
Unlike a rigid plan, the strategy must allow for flexibility. It should act more like a compass than a fixed map, providing a directionally correct route to success rather than insisting on a singular path.
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Do you ever stare at a beautiful product and wonder what stories are hidden behind its journey?
The culinary poetry of the HexClad brand products begins with a hypnotizing hexagonal pattern with an intricate layer that looks like a futuristic industrial honeycomb. The brand’s hallmark design isn’t just for style points but is the result of countless refinements, merging non-stick convenience with the resilience of stainless steel.
How the AI Bubble Ate Y Combinator | Inc. Explains
The cool, polished handle reassures with its promise of quality craftsmanship. Lifting the pan, the perfectly balanced weight is designed for capable culinary precision from the likes of anyone with a basic desire to cook, all the way up to chefs with Michelin stars.
Daniel Winer designed the pan to cook the perfect steak, pasta or whatever dish today, tomorrow, and decades from now- and he stands by it with a lifetime guarantee.
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The Red Hot Chili Peppers’s Chad Smith is betting that music education is key to preserving the creative thinkers businesses need most...
In 2006, Sir Ken Robinson stood on a TED stage and asked a simple question: Do schools kill creativity?
76 million people have watched that talk. It’s still the most-viewed TED Talk in history. It was my honor to sit down with Sir Ken in 2014 and talk about this subject at length, and it’s still one of my most memorable interviews.
Robinson’s argument was clean. Creativity belongs in education the same way literacy, math, and science do. Instead, we rank it last. We fund it last. And when budgets get tight, we cut it first. That was nearly 20 years ago. Not much has changed. Except Chad Smith is doing something about it.
The Chad Smith Foundation launched in 2025 around three pillars: Inspiration, Access, and Support. This is followed by support via instruments, teachers, and places to play. The After-School Music Program, known as AMP, launched in Milwaukee in March 2026; Smith chose Milwaukee deliberately because his brother, Brad, and nephew, Lewis, who serves as executive director, are based there. It’s a pilot, intentional and methodical, built to figure out what actually works before scaling anywhere else.
For more information, visit chadsmithfoundation.org
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Alex Hormozi built a portfolio of companies worth over $200 million before he turned 35. No outside funding. No famous co-founder. No viral moment that handed him an audience. He did it by studying the math of business more seriously than almost anyone in his generation, then teaching everything he learned in public. That last part is what separates him from most founders. He gave away the playbook.
The question worth asking is whether Hormozi is the greatest business educator of his era, or something bigger. His books have sold millions of copies. His content reaches tens of millions of people. But the real measure is what his audience does with it. Entrepreneurs are closing deals, pricing their offers, and scaling their teams using frameworks Hormozi posted for free on the internet. That kind of impact is hard to argue with. This episode, we find out what drives the man behind the movement and whether the GOAT conversation is even worth having.
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Nobody warns you about the first time…
One morning you wake up, look in the mirror, and your face has started doing something on its own. You have hair! It starts by looking like peach fuzz or dirt above your lip. But it’s not a problem and you’re proud it’s there.
And usually without anyone showing you what to do or handing you a manual, you pick up a razor.
Just like that—and hopefully without nicks cut or other injuries— you're in the club. This is an exceptionally well designed electric razor without sharp cutting bits. Relax, you’re safe.
What they don't tell you about being in the club:
This four inches of real estate on each side of your face is sacred ground.
Okay, maybe you’re outgoing and more people touch this area of your face than you realize. But that doesn’t mean this area is any less important. And if things go well in your life, a special person gets clearance to go there whenever you want.
So the thing you press against that ground matters. The ritual matters. You're not just removing hair. You're deciding, every single morning, what kind of man shows up today.
Some of us grow it out. We do this because we can. Others like it smooth like butter. Whatever the case. This is the one moment of the day that belongs to you. Men are simple. We've been told this is an insult. It's not. Simple means we know what we want. We want the game to be on.
The face, chest, pits and below the belt are the places a man actually has to manage. You can cover everything else with a hoodie. Bad day? Nobody sees it. Bad decisions? Hoodie covers the mustard on your shirt. But the face? The face is always on camera. It’s the money maker, bro.
Let’s get it.
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This episode is brought to you by Magic Mind.
I talk to some of the sharpest founders and operators in the world on this show. And one thing I hear constantly is that the biggest challenge isn't having good ideas. It's having the mental stamina to execute them at a high level, day after day. That's exactly what Magic Mind is built for.
It's a 2-ounce daily shot with 12 clinically-backed ingredients, things like:
All designed to give you sharper focus, sustained energy, and a calmer stress response throughout your day. No jitters. No crash. Just steady, clean mental performance. I drink it in the morning before I sit down to work and lately about an hour before a tennis match. Two ounces, one shot, and I'm locked in.
If you want to feel that for yourself, go to magicmind.com and subscribe. Right now, new subscribers get 50% off their first order. That's magicmind.com.
Check it out.
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In 2015 Todd Meleney, a young inexperienced newcomer, helped build Nobull from a three-person startup to $250 million in annual revenue. Then just 18 months ago he walked away to do it again, from scratch, in one of the most competitive markets on the planet.
The result is While on Earth, a performance wellness footwear and apparel brand he launched in fall 2024 out of Providence, Rhode Island. Less than two years in, the brand is in hyper growth mode, operating primarily direct-to-consumer, with a product line expanding in 2026. Meleney also has three big-name pro athlete co-founders to help design, develop and legitimize the brand, including arguably the best player in the NFL who gave up a multi-million dollar deal with Nike to join them.
Meleney is a visionary entrepreneur who believes time is our most valuable currency, and he’s passionate about helping people reach their full potential through performance and wellness.
Before launching while on earth™, Todd was the award-winning CMO and first employee at NOBULL, where he oversaw marketing, content, and revenue from pre-launch to $200M+ in annual sales. He’s known for building a cult following and orchestrating some of the largest and most highly anticipated product launches in the athletic space.
In this episode, Todd talks about his philosophy behind while on earth and how he’s scaling the brand as an influential leader in athletic performance wear and wellness; lessons from growing NOBULL from the ground up and building an engaged community; collaborating with elite athletes like Christian McCaffrey and launching authentic brand partnerships that actually move the needle; his insights on marketing, product launches, and entrepreneurship in the performance wellness space.
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Eugene Alletto went from making cold calls in a Wolf of Wall Street style boiler room to building bedgear into a top-10 sleep industry brand serving 33+ million customers. In this episode, he shares the counterintuitive strategies that turned bedding from a commodity into a personalized science.
Key Topics:
Business Lessons:
Eugene breaks down how he turned a commodity market into a premium brand by solving real problems: spine alignment, temperature regulation, and personalized comfort. His mother's lesson about never playing the victim shaped both his personal resilience and business philosophy.
Whether you're bootstrapping a startup or scaling an existing business, Eugene's experience offers practical frameworks for building sustainable growth without burning through capital.
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About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace.
I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me.
Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all.
What really sets them apart is their approach…
Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company. There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work."
The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious.
Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you.
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In both business and life, endurance, not speed, is of the utmost importance. Jesse Itzler's first book was rejected by 15 publishers before number 16 gave him a shot. 30 is how many years Jesse’s been running races without winning a single win. And 100 is roughly how many miles Jesse covered in his longest ultramarathon, races that taught him the one business lesson most entrepreneurs never learn: you don't have to be the fastest to finish first.
"I've never won anything in my life, not even close," Itzler tells me with a laugh during our recent conversation. "I'm back in the pack. In a marathon with 60,000 runners in New York, I came in like 57,000th place. But these ultra marathons aren't about being the best runner, they're all about will."
It's a philosophy that's carried the serial entrepreneur through an unlikely journey: from performing as rapper "Jesse Jaymes" (his single "Shake It Like a White Girl" hit #74 on Billboard in 1991) to co-founding Marquis Jet and selling it to Berkshire Hathaway, to leading ZICO Coconut Water's sale to Coca-Cola. Along the way, he became part-owner of the Atlanta Hawks and married Spanx founder Sara Blakely, creating one of entrepreneurship's most dynamic power couples.
Now in its 3rd year, Jesse is hosting the Runningman Festival, a unique fitness and wellness experience and conference designed to challenge, inspire and bring like-minded people together in Kingston Downs: Rome, Georgia in mid-September. Jesse is the definition of serial entrepreneur but what most people miss about his approach to business is that he's never actually trying to win the race everyone else is running.
I hope you get as much out of this conversation with Jesse as I did!
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About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace.
I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me.
Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all.
What really sets them apart is their approach…
Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company. There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work."
The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious.
Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you.
Support the show
Nir Zohar, President & COO of Wix, is not your typical tech bro from Silicon Valley. After doing 3 years of mandatory military service in his home country of Israel, his skills were noticed and he was asked to extend his term to 6 years where he spent time on small vessel ship helping to keep his country safe.
By the mid 2000s he was out of the navy and back on dry land trying to figure out his next move when he was approached by a friend to jump into the extremely competitive website wars battling the likes of Spotify, Squarespace and Wordpress to name a few.
Want to know why your website sucks and how to fix it? Nir tells all.
Special thanks to our sponsors:
About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace.
I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me.
Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all.
What really sets them apart is their approach…
Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company. There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work."
The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious.
Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you.
Special thanks to our sponsors:
AKA is an innovative brand of luxury hotel residences catering to people like me who travel to a place for a week or more, for example on production shoots, and want to feel at home wherever they are.
AKA balances the space and comfort of a luxury condo with the style and hospitality of an intimate boutique hotel.
This week we were at AKA’s West Hollywood location at 8500 Sunset Blvd.
It’s an iconic location right in the heart of LA where there’s going on during the daytime and night life. But AKA West Hollywood is a little sanctuary and where you’ve all the modern, private and sophisticated services amenities while it still feels like home.
If you’re staying several days, AKA gives you all the comforts of a home away from home whether it’s for business, vacation, filmmaking, a renovation, relocation or whatever...
Check out their properties and amenities and book your next trip at Stayaka.com
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Kentaro Yoshimura and his business partner Ryan Chen built Neuro from zero to nearly $100 million in just ten short years. This is just part of the story...
Check out Neuro here:
https://neurogum.com/
Special thanks to our sponsors:
About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace.
I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me.
Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all.
What really sets them apart is their approach…
Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company. There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work."
The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious.
Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you.
Support the show
If you've ever bought a car from a dealership, there's a good chance it was one of your worst experiences in life.
I promise you that this podcast will teach almost everything you need to know about how to never get ripped off at the car dealership again!
RussFlipsWhips is one of the most popular automotive content creators on social media and he really shares all the secrets.
Check out more of Russ' content here:
https://www.tiktok.com/@russflipswhips
Special thanks to our sponsors:
About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace.
I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me.
Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all.
What really sets them apart is their approach…
Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company. There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work."
The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious.
Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you.
Support the show
Kass and Mike Lazerow are serial entrepreneurs and investors in brands like Liquid Death and best known as the cofounders of Golf.com and Buddy Media, a software company that sold to Salesforce.com for $745 million. In this episode you'll learn how to pick your next big investment.
Check out their new book:
https://kassandmike.com/the-book
With a lifetime of stories from decades of building businesses and helping others as investors and advisors, they are in high demand as public speakers, writers, and podcast guests.
After selling Golf.com to Time Warner in 2006, Kass and Mike cofounded Buddy Media, which would become the world’s leading social media marketing platform. And since selling Buddy Media to Salesforce in 2012, they have focused on providing capital and advice to the world’s most innovative founders.
Kass and Mike have supported close to 100 early-stage startup founders.
Special thanks to our sponsors:
About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace.
I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me.
Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all.
What really sets them apart is their approach…
Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company. There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work."
The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious.
Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you.
Special Thanks to our Sponsor We Feed Raw!We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017.
Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet.
They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives.
We Feed Raw food is:
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In an era where companies wage costly battles to solve the return-to-office puzzle, Industrious has quietly cracked the code on harnessing the power of experience. What began in 2013 as a single location founded by childhood friends Jamie Hodari and Justin Stewart has grown into the world's largest premium flexible workspace provider, with 200 locations across 10 countries. The company's meteoric rise, culminating in its recent acquisition by existing partner, commercial real estate giant CBRE, offers a masterclass in how to transform a startup into an industry leader.
"I believe everyone deserves to feel like they belong at work," says Anna Squires Levine, who joined the company in its early days and now serves as President alongside CEO Hodari. This simple yet powerful philosophy has become the cornerstone of Industrious's success, helping it attract everyone from small businesses and entrepreneurs to Fortune 500 companies.
Special Thanks to our Sponsor!
If you know me, I have a few key things in my pockets at all times.
1. My car keys…
2. Some chapstick for sun protection
3. And chewing gum.
The thing about most store-bought gums are they are made with a little thing called ‘gum base,’ which is often a blend of plastics and rubber… Yuck!
That’s why I’ve team up with Underbrush Gum—the chewing gum that’s rewriting the rules. This isn’t just gum; it’s a revolution in oral health.
Underbrush is Made with natural tree saps, just like our ancestors used…Underbrush combines the wisdom of the past with cutting-edge science. It’s the first chewing gum of its kind, handmade in small batches out of California.
What makes it so special?
Well, this gum does more than just freshen your breath.
It’s remineralizing and antibacterial, loaded with minerals like Nano-hydroxyapatite (yep, the good stuff that helps strengthen your teeth) and powerful tree saps to fight harmful bacteria.
Plus, every single ingredient serves a purpose—right down to the natural sweeteners.
Want to try it out? head to NathanandSons.com and get your favorite flavor.
Use the code: Bryan - B-R-Y-A-N and get a great deal.
Special Thanks to our Sponsor We Feed Raw!We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017.
Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet.
They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives.
We Feed Raw food is:
Bear and Bella have a new excitement for mealtime and I’ve seen them lean out and get into even better shape with the healthier food.
Want to try it out? Just visit: WeFeedRaw.com and enter code : “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.
Support the show
The world's largest hotel chains spend billions on marketing, yet if you closed your eyes inside their rooms, you couldn't tell them apart. Meanwhile, a $200 sneaker company can instantly make you feel something about who you are and what you stand for. Why? Marketing legend Seth Godin reveals it comes down to the difference between having a logo and building a true brand.
Seth Godin revealed three transformative insights about modern marketing that every business leader needs to understand:
First, there's a crucial difference between having a logo and having a brand. As Seth illustrated with his hotel analogy, "If Nike opened a hotel, we'd all know exactly what it would be like. If Hyatt made sneakers, we'd have no clue." A true brand makes a distinct promise and sets clear expectations. The real measure of your brand isn't your logo or slogan – it's how much extra people will pay above the substitute. If customers won't pay more for your offering versus the competition, you don't have a brand; you have a commodity with a logo.
Special thanks to our sponsors:
About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace.
I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me.
Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all.
What really sets them apart is their approach…
Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company. There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work."
The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious.
Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you.
Support the show
Kevin Espiritu, a guy from San Diego, makes over $50 million a year from Gardening. Kevin started out playing poker online to pay for college. He tried to be an accountant, drummer in a band, web designer and SEO expert-- and eventually discovered blogging and Youtube. In 6 years he's built an Epic Gardening business https://www.epicgardening.com/
Special Thanks to our Sponsor!If you know me, I have a few key things in my pockets at all times.
1. My car keys…
2. Some chapstick for sun protection
3. And chewing gum.
The thing about most store-bought gums are they are made with a little thing called ‘gum base,’ which is often a blend of plastics and rubber… Yuck!
That’s why I’ve team up with Underbrush Gum—the chewing gum that’s rewriting the rules. This isn’t just gum; it’s a revolution in oral health.
Underbrush is Made with natural tree saps, just like our ancestors used…Underbrush combines the wisdom of the past with cutting-edge science. It’s the first chewing gum of its kind, handmade in small batches out of California.
What makes it so special?
Well, this gum does more than just freshen your breath.
It’s remineralizing and antibacterial, loaded with minerals like Nano-hydroxyapatite (yep, the good stuff that helps strengthen your teeth) and powerful tree saps to fight harmful bacteria.
Plus, every single ingredient serves a purpose—right down to the natural sweeteners.
Want to try it out? head to NathanandSons.com and get your favorite flavor.
Use the code: Bryan - B-R-Y-A-N and get a great deal.
Support the show
This segment is called, The One Thing...
If you asked me what's the one thing you should learn from negotiation boss, Chris Voss, it's this: Splitting the difference is actually terrible negotiation advice.
Conventional business wisdom about finding win-win solutions and meeting in the middle is fundamentally flawed, according to former FBI hostage negotiator Chris Voss. After years of high-stakes negotiations where lives hung in the balance, Voss learned that splitting the difference is often the worst possible outcome.
"Win-win is one of the most dangerous negotiating approaches," Voss told me in our recent interview. "If somebody uses the term win-win in the first five minutes of our conversation, they're trying to get me to do something for nothing."
This isn't just tough talk from a former FBI agent. Harvard Business School research backs this up. Their studies found that "win-win" negotiators consistently underperform against more assertive counterparts. While collaborative negotiators might achieve B+ results when working with like-minded people, they get absolutely destroyed when going up against what Harvard calls "claim value" negotiators.
But this doesn't mean we should become aggressive wheeler-dealers. The real secret, according to Voss, is something he calls "tactical empathy" - understanding and acknowledging the other side's position while remaining firmly anchored to your own principles.
"The adversary is the situation, not the person you're talking to," Voss explains. His approach reframes negotiation as "great collaboration with long-term prosperity for both sides."
This philosophy has found strong validation in the business world. Mark Cuban, who Voss has discussed negotiation with, emphasizes testing potential partners rigorously while maintaining a collaborative mindset. The goal isn't to squeeze every last penny from a deal, but to ensure both parties bring their A-game to a lasting partnership.
I've personally seen this play out in countless business deals. Early in my career, I'd often split the difference on project budgets, thinking I was being reasonable. What I actually did was create mediocre outcomes that left both sides slightly dissatisfied.
The better approach? Voss advocates for establishing clear value first, then holding firm on price. "Price doesn't make deals, it breaks deals," he insists. "Your salary doesn't make your career. Your salary gives you the ability to pay your bills while you try to make your career."
This aligns with research from behavioral economists like Daniel Kahneman, who found that people react twice as strongly to losses as they do to equivalent gains. By focusing on value creation rather than price compromise, we can shift the conversation away from what each side might lose through concessions.
The most powerful lesson from Voss isn't about being tough - it's about being principled. Instead of searching for middle ground, focus on creating maximum value for both parties. Sometimes this means walking away from a seemingly reasonable compromise in search of a truly excellent outcome.
As Voss puts it: "The secret to negotiation is learning to exhaust the other side." Not through aggression or manipulation, but through unwavering commitment to finding the best possible solution for everyone involved.
When it comes to important negotiations, don't split the difference. Create difference-making value instead.
Support the show
Welcome to the Wellness Era: Gyms are the New Third Space
Behind the Brand with EOS Fitness
The pandemic killed the coffee shop culture. When Starbucks and local cafes removed their chairs and cut off WiFi access during COVID-19, millions of remote workers, freelancers, and students lost their favorite hangout spots.
But remember Jeff Goldblum’s quote from the movie Jurassic Park? “Life finds a way.” Yes, human nature can’t be kept in a vacuum–thus a new community hub has emerged to fill the void: the gym. But this movement is bigger than your workout. We are living in the wellness era.
"After the pandemic, there's been this shift in how we view ourselves, our bodies, what we're putting in our bodies, what we're doing," says Shilpi Sullivan, Chief Marketing Officer of EOS Fitness. "And I think that's where the new third space really emerged."
Listen to my full conversation with EOS CMO, Shilpi Sullivan on Youtube or wherever you get your podcasts like iTunes or Spotify. You can also search “Behind the Brand with Bryan Elliott” to catch up on previous episodes from some of the smartest people on the planet.
Support the show
Ryan Hashemi started making Youtube videos in high school in the early days. He quickly learned the difference between "watchable" and "unwatchable content."
A majority of unwatchable videos these days are made by brands with good intentions but piss-poor taste. What do these videos look like?
They come in a variety of shapes and sizes but these boring videos are basically thinly veiled advertising that brands like to pump out in the name of building an audience.
Hashemi now runs an agency called Snowball that helps brands and people with personal brands find the right mix of art & science to create hit shows that create influence, lead to sales and much more.
If you're even the slightest bit in charge of a brand, I believe you'll love this value-packed episode and will to learn how to build your brand with video content in this episode of Behind the Brand with Bryan Elliott.
Special Thanks to our Sponsor We Feed Raw!We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017.
Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet.
They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives.
We Feed Raw food is:
Bear and Bella have a new excitement for mealtime and I’ve seen them lean out and get into even better shape with the healthier food.
Want to try it out? Just visit: WeFeedRaw.com and enter code : “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.
Support the show
Hi everyone,
If you're new here--welcome!
It's my tradition to kick off the new year with this message about reinventing yourself.
I founded this show in 2008 headed into the Great Recession to solve my own problem of not knowing what to do about my struggling brand and start up. I started interviewing people I knew had the answers and the rest is history.
Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet.
I do my best to decode these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business.
I've been inspired by so many of my guests and I know you'll find a ton of value here as well.
Thank you for being part of our story!
-Bryan
Support the show
Tom Braun is the President & COO of the LA Galaxy, current MLS champs! Tom breaks down how he and the team at the LA Galaxy have built their brand and approach winning the hearts and minds of fans--and championships.
Special Thanks to our Sponsor WHOOP!
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEARComfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.
WAKE UP AT THE OPTIMAL TIMESet a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.
MONITOR YOUR HEALTHA robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.
GET MORE ACCURATE DATA5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.
Support the show
Olesya Luraschi is a Harvard educated Leadership and High-Performance Coach. My interests lie in helping people achieve their full potential and using psychological science to improve their lives. Her areas of focus are: Leadership coaching, Performance coaching and Mindset coaching
Special Thanks to our Sponsor We Feed Raw!We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017.
Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet.
They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives.
We Feed Raw food is:
Bear and Bella have a new excitement for mealtime and I’ve seen them lean out and get into even better shape with the healthier food.
Want to try it out? If you're seeing this between Nov 13th - Dec 3rd (expires Dec 4th), 2024 there's a very special Black Friday offer and new customers 50% off their meal plan starter box. Just visit: WeFeedRaw.com and enter code : BF50BEAR - Valid Nov 13th - Dec 3rd (expires Dec 4th)
After Black Friday, put in the code “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.
Support the show
Marty Neumeier is as written many books on design and brand as one of the foremost thinkers on how to build a brand. His books include, The Brand Gap, Zag, The Designful Company, The 46 Rules of Genius and more.
Do you have a brand or a logo? Listen to this discussion between host Bryan Elliott and Marty.
Special Thanks to our Sponsor WHOOP!
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEARComfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.
WAKE UP AT THE OPTIMAL TIMESet a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.
MONITOR YOUR HEALTHA robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.
GET MORE ACCURATE DATA5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.
Special Thanks to our Sponsor Inside Tracker!It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn’t know why…
My friend Rob Wolff who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists.
I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up.
It was so easy.
A specialist came to my house to took my blood for a blood panel test that measured almost 50 health markers. About a week later I had a full report across all of the important categories.
How much would you pay to have a roadmap to feeling your best? Well, promise InsiderTracker costs a lot less and I guarantee it will be one of the best investments you make for yourself. With annual fees starting at $150 this is a no-brainer. Just go to InsideTracker.com and give it a try.
Support the show
Nate is the inventor and founder of Underbrush gum, the world's first remineralizing gum, which earns him $2M per month in sales. It's 3-4x more expensive than typical gum you buy at the store but it's much healthier.
Special Thanks to our Sponsor We Feed Raw!We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Bear is jet black Staffie + Boxer mix and his sister is Staffie + chow.
Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet.
They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives.
We Feed Raw food is:
Bear and Bella have a new excitement for mealtime and I’ve seen them lean out and get into even better shape with the healthier food.
Want to try it out? If you're seeing this between Nov 13th - Dec 3rd (expires Dec 4th), 2024 there's a very special Black Friday offer and new customers 50% off their meal plan starter box. Just visit: WeFeedRaw.com and enter code : BF50BEAR - Valid Nov 13th - Dec 3rd (expires Dec 4th)
After Black Friday, put in the code “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand**, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrand
Support the show
Author Alex Smith, writer of the book No Bullsh*t Strategy, has a keen way of looking at what most of us might view as difficult or even insurmountable at times. Strategy is Smith's expertise and he says that it should be intuitive at its core. Need some help with your strategy? Want to see if you're on the correct path? Have a listen to Bryan and Alex in this next episode!
Special Thanks to our Sponsor Inside Tracker!It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn’t know why…
My friend Rob Wolff who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists.
I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up.
It was so easy.
A specialist came to my house to took my blood for a blood panel test that measured almost 50 health markers. About a week later I had a full report across all of the important categories.
How much would you pay to have a roadmap to feeling your best? Well, promise InsiderTracker costs a lot less and I guarantee it will be one of the best investments you make for yourself. With annual fees starting at $150 this is a no-brainer. Just go to InsideTracker.com and give it a try.
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand**, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrand
Support the show
Eric Ryan is a prolific CPG brand builder responsible for the home furnishings brand, Method, OLLY, Will, Cast and Welly to name a few. His newest venture is cereal. This episode is a masterclass and rare glimpse into Eric's process and approach that will help you build your own brand.
Special Thanks to our Sponsor Inside Tracker!It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn’t know why…
My friend Rob Wolff who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists.
I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up.
It was so easy.
A specialist came to my house to took my blood for a blood panel test that measured almost 50 health markers. About a week later I had a full report across all of the important categories.
How much would you pay to have a roadmap to feeling your best? Well, promise InsiderTracker costs a lot less and I guarantee it will be one of the best investments you make for yourself. With annual fees starting at $150 this is a no-brainer. Just go to InsideTracker.com and give it a try.
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand**, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrand
Support the show
If you're like me, your dog is an important member of the family. And you might have the best intentions when it comes to food. The problem is, you might be feeding your dog the wrong food and not know it.
We Feed Raw is a small private company doing big things in the healthy dog food space. This is their story.
Friends of the pod, who want to try it out can visit https://WeFeedRaw.com and put in the code “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.
Special Thanks to our Sponsor Inside Tracker!It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn’t know why…
My friend Rob Wolff who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists.
I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up.
It was so easy.
A specialist came to my house to took my blood for a blood panel test that measured almost 50 health markers. About a week later I had a full report across all of the important categories.
How much would you pay to have a roadmap to feeling your best? Well, promise InsiderTracker costs a lot less and I guarantee it will be one of the best investments you make for yourself. With annual fees starting at $150 this is a no-brainer. Just go to InsideTracker.com and give it a try.
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand**, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrand
Support the show
Few names carry the weight of Seth Godin when it comes to modern marketing.
With over 20 bestsellers, including Purple Cow, Tribes, Linchpin and This is Marketing, Godin has reshaped how businesses connect with their audience.
Known for his emphasis on permission marketing—engaging customers through trust and relevance rather than interruption—Seth has consistently advocated a deeper, more empathetic approach to marketing.
Today, we’re discussing the hard-earned lessons and sights in his new book, This is Strategy, reflections on what truly drives success in a constantly changing world.
Special Thanks to our Sponsor Inside Tracker!It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn’t know why…
My friend Rob Wolff who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists.
I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up.
It was so easy.
A specialist came to my house to took my blood for a blood panel test that measured almost 50 health markers. About a week later I had a full report across all of the important categories.
How much would you pay to have a roadmap to feeling your best? Well, promise InsiderTracker costs a lot less and I guarantee it will be one of the best investments you make for yourself. With annual fees starting at $150 this is a no-brainer. Just go to InsideTracker.com and give it a try.
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand**, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrand
Support the show
Here are the Top 10 AI trends shaking up industries right now! In this episode A.I. expert, Sabrina Romonav and host Bryan Elliott discuss how you can use artificial intelligence to optimize your business and life. Ready to innovate?
These trends are changing the game. Subscribe for more insights and tell us which trend excites you the most!
Special Thanks to our Sponsor We Feed Raw!We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Bear is jet black Staffie + Boxer mix and his sister is Staffie + chow.
Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet.
They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives.
We Feed Raw food is:
Bear and Bella have a new excitement for mealtime and I’ve seen them lean out and get into even better shape with the healthier food.
Want to try it out? Just visit WeFeedRaw.com and put in the code “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrand
Special Thanks to our Sponsor WHOOP!**
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEARComfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.
WAKE UP AT THE OPTIMAL TIMESet a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.
MONITOR YOUR HEALTHA robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.
GET MORE ACCURATE DATA5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.
Support the show
In this episode, Bryan Elliott and Matt Taylor of Tracksmith talk about Matt's journey from college athlete; failed startups; a career at Puma and more leading up to now running one of the most dynamic challenger brands in the running apparel and footwear space.
Special Thanks to our Sponsor We Feed Raw!We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Bear is jet black Staffie + Boxer mix and his sister is Staffie + chow.
Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet.
They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives.
We Feed Raw food is:
Bear and Bella have a new excitement for mealtime and I’ve seen them lean out and get into even better shape with the healthier food.
Want to try it out? Just visit WeFeedRaw.com and put in the code “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrand
Special Thanks to our Sponsor WHOOP!**
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEARComfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.
WAKE UP AT THE OPTIMAL TIMESet a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.
MONITOR YOUR HEALTHA robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.
GET MORE ACCURATE DATA5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.
Support the show
Founded by mother-son duo Maria Shriver and Patrick Schwarzenegger, MOSH is a mission-driven brain brand educating people about how what they eat today can impact their brain health tomorrow.
While they sell protein bars, MOSH donates a portion of proceeds to the Women’s Alzheimer’s Movement (WAM) and have already donated over $100,000 toward WAM’s important Alzheimer’s prevention research.
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrand
Special Thanks to our Sponsor WHOOP!**
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEARComfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.
WAKE UP AT THE OPTIMAL TIMESet a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.
MONITOR YOUR HEALTHA robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.
Special Thanks to our Sponsor Burst Creatine!
Want to try them out?
Just go to burstcreatine.com and order your first bag and get in the game.
There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested. I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with.
Leave dry scooping to the meatheads, it messes up your gut health anyway. Burst creatine gummies aren’t made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there.
Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery.
They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level.
Support the show
Greg Hahn is an advertising legend. From his bio:
"Greg is the Co-founder and Chief Creative Officer of Mischief @ No Fixed Address. Greg is going to go rogue and move this missive to first person. I started Mischief because I wanted to create a place where people- both employees and clients- could come and do the best work of their lives, with less layers, pretense and other unnecessary complications.
In 2022, less than two years into its existence, Mischief was named Agency of the Year by Adage Magazine, Agency of the Year by Campaign US and the second most innovative agency by Fast Company. Recently Mischief was named 2023’s Agency of the Year by Adweek, Agency of the Year for a second time by Adage in 2024, Creative Agency of the Year by Adage and one one of the 20 most creative companies by GQ.
Previous to Mischief, Greg was the CCO of BBDO NY. During that time BBDO was recognized as the most awarded agency in the world by the Gunn Report. It was also named Agency of the Year at The One Show, ADC and The Webbys multiple times."
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand**, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
Special ThanksThis episode is brought to you by our friends at Burst Creatine gummies. There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested.
I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway…
Burst creatine gummies aren’t made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there.
Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery.
They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Want to try them out? Just go to burstcreatine.com and order your first bag and get in the game.
Support the show
It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health.
All of a sudden I was getting serious headaches and didn’t know why…
My friend Robb Wolf who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists.
I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up.
It was so easy. A specialist came to my house to took my blood for a blood panel test that measured almost 50 health markers. About a week later I had a full report across all of the important categories:
*Fitness measured things like
*Metabolism
There's also...
Cognition
Sleep
*Gut health
InsideTracker is designed to give you personal access to what’s happening under the hood of your body. Then you can take action on your own or with a nutritionist, doctor, fitness trainer etc. to reach your own personal health goals.
How much would you pay to have a roadmap to feeling your best?
I promise InsideTracker costs a lot less and I guarantee it has been one of the best investments I've made for myself. With annual fees starting at $150 this is a no-brainer.
For more info go to InsideTracker.com and give it a try.
Special Thanks to Our Sponsors!
This episode is brought to you by our friends at Burst Creatine gummies. There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested.
I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway…
Burst creatine gummies aren’t made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there.
Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery.
They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Want to try them out?
Just go to burstcreatine.com and order your first bag and get in the game.
Support the Show.
What’s holding you back from doing that thing?
My guess is that it’s some form of fear.
Having the right amount of fear is healthy and logical. It’s biological and we are hardwired to survive.
But fear might also be keeping us playing small.
In this episode I'm extending the invite to you to get out of your comfort zone in order to level up. I challenged one of my clients do this recently and they went for it.
Instead of product-focused marketing, our creative idea was infusing some humor and storytelling with a key message.
Want to see the new TV spot?
Here's the link:
Special Thanks to Our Sponsors!
This episode is brought to you by our friends at Burst Creatine gummies.
Want to try them out?
Just go to burstcreatine.com and order your first bag and get in the game.
There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested. I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with.
Leave dry scooping to the meatheads, it messes up your gut health anyway. Burst creatine gummies aren’t made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there.
Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery.
They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level.
Support the Show.
Ryan Norbauer designs and builds what might be the most exquisite keyboards on the planet. He is a self-described nerd but in the best possible way in terms of his passion for aesthetics, function and attention to detail.
Would it surprise you to know that there's a large global keyboard community, where other fanatical folks gather to press the flesh and the keys of their favorite creators?
How does Norbauer view this spirited subculture?
Ryan writes:
"Through the sense of touch, keyboards connect us, transmitting our thoughts instantly across continents and enabling some of the greatest acts of human creation. They hail from the dawn of personal computing in the second half of the 20th century, a time of dizzying optimism—when it was still possible to imagine that a global digital network linking all of humanity would inevitably lead to a better tomorrow."
This is a fascinating case study into building a bespoke luxury brand that's not designed for the masses. More from Ryan:
"Each Norbauer is meticulously inspected, tuned, and assembled by hand at our keyboard laboratory in the birthplace of the personal computer: Silicon Valley, California.
We spare no expense and take no shortcuts, because I believe the technical achievements of our craft must be worthy of this venerable device and all that its noble history represents."
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrand and check it out.
Special Thanks to our Sponsor WHOOP!**
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEAR
Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.
WAKE UP AT THE OPTIMAL TIME
Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.
MONITOR YOUR HEALTH
A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.
GET MORE ACCURATE DATA
5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.
TRACK METRICS 24/7
Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.
Support the Show.
About Batch & CEO Mike Petrakis
Mike has never had a "real" job-- he's great at starting companies from scratch and growing them into profitable businesses and brands. Now at the helm of Batch, it's about experiences not things.
From bach parties to birthdays to just simply having a good time, Batch provides a way to effortlessly discover and book the best things to do in the most popular destinations.
Not only does the platform take celebrations to the next level with 3,000+ experiences for an unforgettable party - think stunning yachts, bar crawls, at-home hibachi and private chef dinners, spa days and more - but Batch also offers exclusive group pricing and promotions to make sure you’re getting the best deal.
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrand and check it out.
Special Thanks to our Sponsor WHOOP!**
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEAR
Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.
WAKE UP AT THE OPTIMAL TIME
Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.
MONITOR YOUR HEALTH
A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.
GET MORE ACCURATE DATA
5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.
TRACK METRICS 24/7
Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.
Support the Show.
In 2016, Co-Founders Danny Winer and Cole Mecray launched the groundbreaking hybrid cookware brand – combining stainless steel and non-stick in a way that no other cookware brand had done before.
The scrappy duo completely self-funded the company by emptying their savings accounts, draining their 401Ks and maxing-out credit cards, and they originally packaged orders by hand and made deliveries in their personal vehicles. Everyone told them that a DTC model “would never work,” but Danny and Cole knew they could disrupt the market.
Fast forward to 2024, HexClad is outpacing the competition due to its patented technology, beautiful design and high-quality product innovation. HexClad is the first company to successfully marry stainless steel with non-stick, producing a “best of both worlds” product.
The durability and performance of stainless (excellent searing and temperature conductivity) with the ease and convenience of non-stick (super easy to clean, dishwasher safe, oven safe). Also, it’s the only non-stick on the market safe to use with metal utensils – pizza cutter, knife, whisk, etc.
The product is so well constructed that it has a lifetime warranty (most non-stick competitors last only 1-3 years).
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
Special Thanks to our Sponsor WHOOP!**
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEAR
Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.
WAKE UP AT THE OPTIMAL TIME
Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.
MONITOR YOUR HEALTH
A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.
GET MORE ACCURATE DATA
5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.
TRACK METRICS 24/7
Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.
Support the Show.
For more than 100 years, Eddie Bauer has been outfitting people for adventures big and small - first through the small curated sports shop in downtown Seattle and eventually through the brand’s 268 stores across the US and their strong e-commerce platform.
As CEO Tim Bantle is reaching the nearly two-year mark at Eddie Bauer, he has played a key role in leading the charge with unveiling a global rebrand under a new brand evolution strategy, aiming to shift the foundational narrative of the American Outdoors brand to accessible adventure for all.
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
Special Thanks to our Sponsor WHOOP!**
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEAR
Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.
WAKE UP AT THE OPTIMAL TIME
Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.
MONITOR YOUR HEALTH
A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.
GET MORE ACCURATE DATA
5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.
TRACK METRICS 24/7
Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.
Support the Show.
In 1995, Angie Hicks spent all of her time going door-to-door in Columbus, Ohio, trying to sign people up for a new home services referral business.
Today, Angie's List, now rebranded to Angi™, is a household name, referring millions of members to plumbers, painters, and more.
Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott
Connect with me personally on social media:
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
For business inquiries: producer@thegoodbrain.com
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
Special Thanks to our Sponsor WHOOP!**
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEAR
Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.
WAKE UP AT THE OPTIMAL TIME
Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.
MONITOR YOUR HEALTH
A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.
GET MORE ACCURATE DATA
5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.
TRACK METRICS 24/7
Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.
Support the Show.
Chris Gallant is the CEO of Emma Chamberlain’s beloved Gen Z coffee brand, Chamberlain Coffee. Chris was able to land retail presence in over 9,000 stores in just one year and achieve monumental growth (with sales almost doubling over the last two calendar years).
Chris is a highly experienced leader in his field with more than 15 years of knowledge launching, growing, and leading premium F&B and consumer brands, including Red Bull and Heineken. As the CEO of Chamberlain Coffee, Chris is responsible for leading the team through two successful fundraising rounds, while simultaneously executing countless new product launches, entrance into new categories, collaborations and retail expansion.
Drawing from his many years of experience in the field, he can share more on the brand’s rapid growth, what makes Chamberlain Coffee stand out among others, our unique ability to appeal and listen to fans, 2024 trend predictions and more!
Support the Show.
Mike Fata, a 25-year entrepreneur, shares his journey of personal transformation and the connection between health and business success. He emphasizes the importance of prioritizing health and wellness, as it directly impacts performance and effectiveness in entrepreneurship.
Co-founding Manitoba Harvest Hemp Foods in 1998, and serving as Chairman of the Board and CEO until 2016, Mike helped guide the strategic sale of the company to Tilray for $419 million dollars in 2019. Since then, Mike has celebrated and supported other business ventures as an entrepreneur, investor, advisor and mentor.
Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott
Connect with me personally on social media:
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
For business inquiries: producer@thegoodbrain.com
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
Special Thanks to our Sponsor WHOOP!**
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEAR
Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.
WAKE UP AT THE OPTIMAL TIME
Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.
MONITOR YOUR HEALTH
A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.
GET MORE ACCURATE DATA
5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.
TRACK METRICS 24/7
Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.
Support the Show.
When I think of the luxury category, Mercedes-Benz is absolutely in that group of brands. In fact, I bought my first Mercedes in 2013 and I've been driving my C 250 with pride for more than a decade.
Melody Lee and I met in 2015 when I had her former boss, the former head of BMW Uwe Ellinghaus on the podcast, who was recently tapped as the CMO at Cadillac. We've come full circle! I hope you enjoy--and steal a few pages from Melody's playbook!
Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand
Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott
Connect with me personally on social media:
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
For business inquiries: producer@thegoodbrain.com
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
Special Thanks to our Sponsor WHOOP!**
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEAR
Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.
WAKE UP AT THE OPTIMAL TIME
Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.
MONITOR YOUR HEALTH
A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.
GET MORE ACCURATE DATA
5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.
TRACK METRICS 24/7
Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.
Support the Show.
Mark Manson has sold more than 15 million copies of his iconic book, The Subtle Art of Not Giving AF.
Check out Mark's Youtube channel with more insightful life advice and wisdom:
Mark's website: https://markmanson.net/
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip
Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand
Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott
Connect with me personally on social media:
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
For business inquiries: producer@thegoodbrain.com
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
Special Thanks to our Sponsor WHOOP!**
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEAR
Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.
WAKE UP AT THE OPTIMAL TIME
Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.
MONITOR YOUR HEALTH
A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.
GET MORE ACCURATE DATA
5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.
TRACK METRICS 24/7
Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.
Support the Show.
How important is culture?
The answer might surprise you...
Peter Drucker gets credit for saying, "In business, culture eats strategy for breakfast."
I agree with Drucker...
What I think he meant by this is that you can spend months-- or years working on your business strategy, but (business) culture permeates everyone and everything it comes in contact with to the point that it's an unstoppable force--for both good and evil.
I sat down with performance, leadership training and culture expert Dr. Michael Gervais who added, "In every organization we belong to, we're (also) apart of a culture. And either you are contributing to that culture or you are allowing it to be what it is."
This really got me thinking deeply about my own personal and business associations including my internal team, client and vendor relationships. I hope you enjoy this episode as much as I did.
Have a listen and let me know what you think!
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip
Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand
Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott
Connect with me personally on social media:
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
For business inquiries: producer@thegoodbrain.com
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
Special Thanks to our Sponsor WHOOP!**
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEAR
Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.
WAKE UP AT THE OPTIMAL TIME
Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.
MONITOR YOUR HEALTH
A robust sensor suite allows you to monitor your key vital sign
Support the Show.
Recent college grad Sean Riley noticed that his Animal House-style apartment full of dudes needed some help with hygiene. It wasn't like there wasn't enough toilet paper -- it was the fact that some (okay most) dudes needed a lot more help keeping that undercarriage clean after they did their business.
Some dudes used bought baby wipes but that didn't seem to fit and that sparked the idea for a grown up hygienic product strong enough and made just for men and Dude Wipes was born.
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip
Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand
Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott
Connect with me personally on social media:
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
For business inquiries: producer@thegoodbrain.com
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
Special Thanks to our Sponsor WHOOP!**
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEAR
Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.
WAKE UP AT THE OPTIMAL TIME
Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.
MONITOR YOUR HEALTH
A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.
GET MORE ACCURATE DATA
5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.
TRACK METRICS 24/7
Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.
Support the Show.
James Clear has sold an incredible 15 million copies of his bestselling book, Atomic Habits, which has 4.8 stars on Amazon with more than 120,000 reviews. Wow!
In this episode of Behind the Brand Bryan and James talk about the proven way to build good habits and break bad ones.
Check out Atoms, The official Atomic Habits app.
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip
Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand
Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott
Connect with me personally on social media:
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
For business inquiries: producer@thegoodbrain.com
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
**Special Thanks to our Sponsor WeWork!
With WeWork On Demand**, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
Special Thanks to our Sponsor WHOOP!
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEAR
Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.
WAKE UP AT THE OPTIMAL TIME
Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.
MONITOR YOUR HEALTH
A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.
GET MORE ACCURATE DATA
5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.
TRACK METRICS 24/7
Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.
Support the Show.
Matteo is the Co-Founder and CEO of Eight Sleep, the sleep fitness company.
Eight Sleep developed a proprietary technology which is redesigning sleep by developing cutting-edge AI and machine learning models to track bio signals during the night and optimizing body recovery and rest while asleep. The end goal of the Pod is to compress sleep and scan your body while asleep to monitor your health.
Eight Sleep is currently used by pro athletes and top performers across multiple industries and was recognized as one of TIME’s “Best Inventions” in 2018 and 2019, was named one of Fast Company’s “Most Innovative Companies” in 2018, and has raised over $150M in funding from leading investors, including Founders Fund, Softbank, Khosla Ventures, Y Combinator, Valor Equity Partners, General Catalyst, Naval Ravikant, and Patrick Collison.
Prior to Eight, Matteo co-founded and led GIR (acquired in 2014) and Global Investment (acquired 2011). Both companies were in cleantech.
Matteo holds multiple patents in tech and health, is a Member of the Forbes Technology Council, has been Co-Chair at FWD.us and Mentor at Techstars, Microsoft Bizpark and the NYU Summer Launchpad Program.
He graduated magna cum laude with a Law degree from University of Ferrara, and was a member of the Italian Bar Association while working as a lawyer in the finance practice of Freshfields Bruckhaus Deringer and Allen & Overy, both part of the Magic Circle of British’s elite law firms.
Support the Show.
Reed Duchscher is an American talent manager and investor. He is the CEO and founder of Night Media and talent manager of YouTube personality MrBeast and Minecraft content creator Dream.
In this episode I talk to Reed Deucher who is famous for being the media company being MrBeast — who recently struck an Amazon deal for biggest competition series in TV history.
The deal, worth possibly $100 million, will be the latest attempt by an internet creator to move to more traditional forms of entertainment.
Will he be able to cross the chasm?
Listen to this episode and make your own predictions!
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip
Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand
Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott
Connect with me personally on social media:
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
For business inquiries: producer@thegoodbrain.com
Support the show
Noah Kagan was #30 at Facebook, #4 at Mint, and has since created seven million-dollar businesses (Kickflip/Gambit, AppSumo, KingSumo, SendFox, Sumo, TidyCal, and Monthly1k).
He is the CEO of AppSumo.com, the #1 software-deals site for entrepreneurs, and has a popular YouTube channel, Noah Kagan.
His new book is Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours.
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip
Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand
Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott
Connect with me personally on social media:
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
For business inquiries: producer@thegoodbrain.com
Support the Show.
Hi everyone, welcome to another episode of the show, I’m your host, Bryan Elliott. I just wanted to take a moment to thank all of you for listening and helping to make this show what it is.
We’ve had a rush of new fans and followers and I couldn’t be more excited to be on this journey with you.
Behind the Brand started as a side hustle because in 2008 my little start up was in trouble. I had just resigned from a big brand marketing job at one of the biggest studios in Hollywood.
My dream was to open a production company with a focus on building brands thru the art of storytelling. But it was looking like the Great Recession was going to get the best of me and I didn’t know what to do.
That year I read a book called Tribes written by one of my favorite authors, Seth Godin. It became a roadmap for me — and a North Star to navigate very choppy waters.
Spoiler alert— I made it thru some tough times and now this show is dedicated to all of you as well as anyone who is trying to build a successful business and brand.
Here’s a little mix tape I made of Seth’s Top 10 lessons — here we go!
P.S. Here's another video with Seth you might like explaining everything you may not know about marketing...
More?
Check this out.
Support the Show.
Ryan Serhant might be the king of East Coast real estate but he's also building a media empire. Why? The answer might not surprise you...
Serhant is building a media empire on top of this real estate prowess for several reasons. The first reason is obvious: helping other real estate agents who he employs build a brand like Serhants is good business. Another reason building a brand matters is because clients now require it.
That is, when Serhant or his agents do marketing for a property, the client builds in social media exposure (via Serhant's vast influence) into the contracts.
The final reason Serhant is doubling down on media is because as it turns out, the same principles that apply to real estate could also apply to a lot of other industries and THEY could also become Serhant clients via the media portal.
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip
Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand
Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott
Connect with me personally on social media:
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
For business inquiries: producer@thegoodbrain.com
Support the Show.
Sometimes you're just born with it. At least that's how it feels with the current G.O.A.T. of BMX lifestyle, Nigel Sylvester. Nigel was just a toddler on his little red tricycle when he was drifting around cones set up as race course by his cousin on his driveway.
Admiring and modeling the great Dave Mirra growing up, Sylvester went pro at age 18 and was recruited by Mirra to rep his team. Flashforward 18 years later and Sylvester is still going strong but has expanded his brand into events, fashion, art, books and more.
Nigel Sylvester is the new BXM icon for young up-in-comers to model. He's a great example of someone in constant pursuit of dreams, riding all around the world, while also keeping it real with his roots deeply planted in Queens NY.
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip
Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand
Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott
Connect with me personally on social media:
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
For business inquiries: producer@thegoodbrain.com
Support the Show.
Timm Chiusano is a very talented media executive with a corporate 9-5 managing a team and small business clients under his purview. He's also got a growing side hustle as a very unlikely social media influencer with more than 1M followers on TikTok as well as an expanding audience on other platforms.
How did this happen? How did he do it?
In my observation, at the heart of Timm's success and popularity is the fact that he's all of us. That is, he's a mild-mannered guy living in Brooklyn with his beautiful family trying his best to live life to the fullest.
He has stress and struggles at home and work. He battles with being in ruts and mild depressive episodes. Life is wonderful and difficult. Sound familiar?
He's a husband and father living his life out loud in public for all of us to see --and relate to. He's up at 4:00am to catch up on work stuff, then takes his daughter to school...and piano lessons...and karate...and school plays. His wife is a hard worker as well and has inspired Timm to start running more and taking good care of himself. It's a throw back and hybrid to Norman Rockwell meets Casey Neistat at the height of his daily vlog days.
Now with powerful representation and backing from Night Media, the same firm that reps MrBeast, it just seems like a matter of time before Timm quits his day job to go all-in on his storytelling and content creation career.
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip
Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand
Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott
Connect with me personally on social media:
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
For business inquiries: producer@thegoodbrain.com
Support the Show.
Tyler Joseph and Josh Dun make up the talented band Twenty One Pilots.
I first met Josh coming off the heels of my first Twenty One Pilots concert in 2017 when someone from his team reached out to me for him to come on the podcast to talk about his new company and venture with Haylee Williams from Paramore. The two of them teamed up to do a hair dye product…
Since then, Tyler and Josh have done a lot, including making new music to get us thru this Fourth Turning — they both go married and Tyler has a couple of kids. In fact, Tyler and his wife Jenna are reported to be having their 3rd child next month.
Front man Tyler gets a lot of attention but the more shy Josh, who feels more comfortable doing his talking with drum sticks rarely does interviews — so this one means a lot to me as I’m a big fan. I’m so impressed with this band of 2 who puts on an incredible show an makes music that millions of fans like me love.
This shout out is not sponsored but Twenty One pilots has a new single out called Overcompensate and their new album Clancy drops in May. I’ll leave the links in the description so you can listen or get tickets to a concert coming to a city near you.
Pre-Order Clancy: https://TOP.lnk.to/Clancy
Stream/Download "Overcompensate": https://TOP.lnk.to/Clancy
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip
Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand
Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott
Connect with me personally on social media:
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
For business inquiries: producer@thegoodbrain.com
Support the show
Dr. Jonathan Leary has created a new category business called a Social Wellness Club -- the Remedy to enhancing our health and social life through human connection and self-care.
What is it exactly? Imagine if SoHo House and Equinox had a baby -- and it was staffed with full-time physios, ice baths, hyperbaric chambers, saunas, I.V. drip stations and more. That's Leary's new Remedy Place.
I hope you enjoy this episode as much as I did!
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
Special Thanks to our Sponsor WeWork!Being able to work remotely is a game changer. You don’t have to spend time and money commuting, and often you can work from anywhere in the world. But it has its downsides too - it can get pretty lonely working from home, and if you’re off traveling it can be really hard to find somewhere to sit down and work. WeWork is a co-working space with offices all over the world. They have everything you need - fast WiFi, free tea and coffee, and loads of desk space and meeting rooms, so that you always have somewhere to get your work done, whether that’s alone or with friends and co-workers.
And, with WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip
Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand
Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott
Connect with me personally on social media:
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
For business inquiries: producer@thegoodbrain.com
Support the Show.
Ryan Duey and Mike Garrett didn't start out to build a $100 million business in 3 years -- but that's what they've done! These two friends started Plunge from humble beginnings off the heels of a dormant economy during the pandemic and grew the business the old fashioned way by meeting and creating demand for an incredible cold plunge experience at a competitive market price.
Word is spreading fast but only 3 years in feels like this dynamic duo is just getting started. Plunge just launched Plunge Sauna, a dry sauna unit that anyone would be proud to set up their backyard sanctuary. I hope you enjoy this full range of conversation about building a brand from scratch; the best deal Shark Tank ever missed and much more!
Special Thanks to our Sponsor WeWork!Being able to work remotely is a game changer. You don’t have to spend time and money commuting, and often you can work from anywhere in the world. But it has its downsides too - it can get pretty lonely working from home, and if you’re off traveling it can be really hard to find somewhere to sit down and work. WeWork is a co-working space with offices all over the world. They have everything you need - fast WiFi, free tea and coffee, and loads of desk space and meeting rooms, so that you always have somewhere to get your work done, whether that’s alone or with friends and co-workers.
And, with WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
Support the Show.
Chances are that you've seen or heard about Bryan Johnson before. The tech genius behind Venmo has a new lease on life with a mission for anyone else who wants to join him that's pretty ambitious: Don't Die.
His videos are everywhere and have amassed a billion views and counting. His new venture is called Blueprint and it aims at breaking the status quo on how we think about -- everything.
I hope you enjoy this episode as much as I did!
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
Special Thanks to our Sponsor WeWork!Being able to work remotely is a game changer. You don’t have to spend time and money commuting, and often you can work from anywhere in the world. But it has its downsides too - it can get pretty lonely working from home, and if you’re off traveling it can be really hard to find somewhere to sit down and work. WeWork is a co-working space with offices all over the world. They have everything you need - fast WiFi, free tea and coffee, and loads of desk space and meeting rooms, so that you always have somewhere to get your work done, whether that’s alone or with friends and co-workers.
And, with WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
Support the Show.
In 2006, Andrew Wilkinson was a young college dropout working as a barista in Canada while pondering his next move. His trajectory changed after a casual conversation with two web designers who had turned the coffee shop into a makeshift office. Wilkinson, napkin math in hand and enamored by the potential profits and lifestyle, took the bus to the local bookstore and bought a book on web design. Soon enough, he picked up his first local client for $500.
“I ran the numbers in my head, and I realized that these guys were making a fortune,” remembers Wilkinson. “I want to be the guy drinking the espresso, not the guy making it.” Flash-forward twenty years, Andrew stands at the helm of Tiny, a publicly traded conglomerate of 40+ diverse businesses that span both the digital and physical realms, from social networks like LetterBox and Dribble to the iconic Aeropress coffee maker and, recently, Yerba Mate brand Mateina with Andrew Huberman.
How exactly did Andrew Wilkinson go from espresso guy to running an empire? Listen to this episode to find out.
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
Special Thanks to our Sponsor WeWork!Being able to work remotely is a game changer. You don’t have to spend time and money commuting, and often you can work from anywhere in the world. But it has its downsides too - it can get pretty lonely working from home, and if you’re off traveling it can be really hard to find somewhere to sit down and work. WeWork is a co-working space with offices all over the world. They have everything you need - fast WiFi, free tea and coffee, and loads of desk space and meeting rooms, so that you always have somewhere to get your work done, whether that’s alone or with friends and co-workers.
And, with WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
Support the Show.
Chris Anderson leads the team at TED and has recently written written a book called, Infectious Generosity. Behind the Brand host Bryan Elliott and Chris sit down in front of a live audience to discuss.
Check out Chris' new book here:
https://amzn.to/3wm2YaN
Chris' website on the book here:
https://www.infectiousgenerosity.org/
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
Special Thanks to our Sponsor WeWork!Being able to work remotely is a game changer. You don’t have to spend time and money commuting, and often you can work from anywhere in the world. But it has its downsides too - it can get pretty lonely working from home, and if you’re off traveling it can be really hard to find somewhere to sit down and work. WeWork is a co-working space with offices all over the world. They have everything you need - fast WiFi, free tea and coffee, and loads of desk space and meeting rooms, so that you always have somewhere to get your work done, whether that’s alone or with friends and co-workers.
And, with WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip
Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand
Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott
Connect with me personally on social media:
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
For business inquiries: producer@thegoodbrain.com
Support the Show.
Navy SEAL Jocko Willink talks about leadership; tips for success: the Jocko brand and much more on this episode of Behind the Brand.
More about Jocko here:
https://jocko.com/
https://jockofuel.com/
https://jockopodcast.com/
New! https://www.behindthebrand.tv/vip Get a short note from me each week with what I've learned from interviewing some of the smartest people in the world -- the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business!
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Here are my personal favorite Behind the Brand playlists:
1. Behind the Brand full-length episodes:
http://bit.ly/BTBfull-length
More?
Get Behind the Brand on...
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For business inquiries: 1goodbrain@gmail.com
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
Support the show
This sesh with Laird is one of my favorites!
Laird Hamilton is best known as an American big-wave surfer and pioneer in the world of action water sports. In addition to his affinity for the water, Laird is labeled as an inventor, author, stunt man, model, producer, TV host, fitness and nutrition expert, husband, father, and adrenaline junkie.
At 6’3” and 215 pounds, Laird is unique in the way that he balances flexibility and strength. A renowned innovator and guiding genius of crossover board sports including tow-in-surfing, stand-up paddle boarding, and hydrofoil boarding, Laird is the essential Water Man, continuously pushing the limits and expanding all possibilities.
Over the last decade, Laird has transcended from surfing to becoming an international fitness icon and nutrition expert. Many of today’s top professional athletes and celebrities look to Laird for training guidance, including instruction in his unique underwater resistance workouts. Partnering with his wife, professional volleyball player, and TV personality, Gabrielle Reece, Laird created Extreme Performance Training (XPT). XPT is a unique and powerful fitness training and lifestyle program featuring their unique water workouts, performance breathing, recovery methods, high-intensity and endurance training for people of all fitness levels and backgrounds.
As for his personal life, Laird, his wife Gabrielle Reece and their daughters split time living in residences in Hawaii and Malibu, California, chasing waves, staying in top shape, and continuing everyday adventures.
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand
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One of my traditions in the new year is to read a quote often attributed to F. Scott Fitzgerald. Based on my research, this actually may be an adaptation from a screenplay or movie -- but whatever the case and for me --the words and message are more important than the context of the person (who may have written it):
“For what it’s worth … it’s never too late, or in my case too early, to be whoever you want to be. There’s no time limit. Start whenever you want. You can change or stay the same. There are no rules to this thing. We can make the best or the worst of it. I hope you make the best of it. I hope you see things that startle you. I hope you feel things you never felt before. I hope you meet people who have a different point of view. I hope you live a life you’re proud of, and if you’re not, I hope you have the courage to start all over again.”
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What can I say about Seth Godin that hasn’t already been said. Seth literally created and defined the term, “Work that matters” and this philosophy has become a North Star for me to aspire to in my own work. He’s also helped me see Purple Cows; lead a Tribe; become a Linchpin; cross over Dips; Poke more Boxes; Not Fly too Close to the Sun and focusing on Practice to name a few. I'm proud to call him a mentor and friend.
In this informal chat we talk about his book on leadership, The Song of Significance: A New Manifesto for Teams
In the write about it says, "The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better. Economic instability and the rise of remote work have left us disconnected and disengaged. Alarmed managers are responding with harsh top-down edicts, layoffs, surveillance and mandatory meetings. Workers are responding by quiet quitting and working their wage. But it doesn't have to be this way."
In Seth’s regular fashion he’s pointing out stuff that doesn’t work well and offering solutions about how to fix it. Here we go!
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand
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Bestselling author Robert Greene is one of the most influential and prolific writers of our day. With multiple bestselling books including The 48 Laws of Power, Mastery, The Art of Seduction and more, he has attracted a massive following of fans who continue to be inspired by his works. Robert just released an anniversary edition of The 48 Laws but it might be sold out! I bought a copy for myself and highly recommend it. The evergreen version is available as well here.
As always, my goal is to be your eyes and ears to single out the nuggets that will help you build your brand on a personal or professional level. And before we get into it, I’m taking roll call. Are you here? If I’ve brought you any value at any time I have one request. Please take 7 seconds and leave a review with a few comments and feedback. Reviews actually benefit you because the more we have, the more it signals the algorithm and THIS helps us attract the A-List guests you want to learn from. Ready. Set. Go!
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand
Support the Show.
"If I follow the trail of your stress, it will take me to your deepest fears…"
I have a confession — prior to meeting Tony Robbins, I was not the biggest Tony Robbins fan. I’m not the kind of person who would attend one of his events…jump up and down or tolerate him shouting at me during a 10-hour seminar. But then he taught me, "Life is the dance between what we desire and fear most." Tony who is larger than life actually made a huge impact on how I think about myself and the world. I still don't have any interest in his seminars but I did learn something valuable and believe you will too.
This is a Behind the Brand snapshot…a moment in time from a full-length episode that I thought is worth a your attention and focus. As always, my goal is to be your eyes and ears to single out the nuggets that will help you build your brand on a personal or professional level. And before we get into it, I’m taking roll call. Are you here? If I’ve brought you any value at any time I have one request. Please take 7 seconds and leave a review with a few comments and feedback. Reviews actually benefit you because the more we have, the more it signals the algorithm and THIS helps us attract the A-List guests you want to learn from. Ready. Set. Go!
Full-length episode:
iTunes
Spotify
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand
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"The Work Reveals Itself as You Go..."
I just finished Rick Rubin’s new book called The Creative Act. It’s a book on his process and his methods. If you don’t know Rick Rubin, he’s one of the most prolific music producers on the planet — taking the good work and making it better for talent like The Beastie Boys, AC/DC, Red Hot Chili Peppers, Johnny Cash, Tom Petty, Weezer, Linkin Park, Neil Diamond, Metallica, Shakira, — almost the entire A-list music industry including Dan Reynolds of Imagine Dragons. Dan reveals his music making process as well as gets really vulnerable about why his music is so personal. You’re going to love this one.
This is a Behind the Brand snapshot…a moment in time from a full-length episode that I thought is worth a your attention and focus. As always, my goal is to be your eyes and ears to single out the nuggets that will help you build your brand on a personal or professional level. And before we get into it, I’m taking roll call. Are you here? If I’ve brought you any value at any time I have one request. Please take 7 seconds and leave a review with a few comments and feedback. Reviews actually benefit you because the more we have, the more it signals the algorithm and THIS helps us attract the A-List guests you want to learn from. Ready. Set. Go!
Full-length episode:
iTunes
Spotify
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand
Support the Show.
Listen to this before you take any supplements — especially creatine
This is a Behind the Brand snapshot…a moment in time from a full-length episode that I thought is worth a your attention and focus. As always, my goal is to be your eyes and ears to suss out the nuggets that will help you build your brand on a personal or professional level. Here we go!
Want to listen to the full-length episode? Go here ➡️
iTunes:
Spotify:
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand
Support the Show.
Dr. Hyman’s clinic, The UltraWellness Center, is home to a team of incredible Functional Medicine physicians he has personally trained. To learn more about his work at Center for Functional Medicine, where he is a Senior Advisor, visit the Cleveland Clinic. Dr. Hyman is also on the board for the Institute for Functional Medicine, a great resource for finding a Functional Medicine practitioner near you. Also check out Function. Starting with 100+ lab tests and insights based on your results. Every year.
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand
Support the Show.
Skullcandy is a popular brand that specializes in audio accessories, particularly headphones, earbuds, and audio speakers. Known for their stylish designs and vibrant colors, Skullcandy products often appeal to a younger demographic.
The company was founded in 2003 and has since gained recognition for its focus on delivering affordable yet quality audio products. They offer a range of headphones and earbuds catering to various preferences, including wireless options and those designed for sports and outdoor activities.
Skullcandy products are often praised for their bass-heavy sound profiles, making them appealing to users who enjoy a more dynamic audio experience.
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand
Support the Show.
Matt Easton is one of the top sales trainers in country and runs a consultancy called Easton University out of Colorado. Bryan and Matt sit down to discuss everything you probably don't know about sales and beyond in this episode of Behind the Brand.
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand
Support the Show.
Dr Peter Attia's new book is called Outlive: The Science & Art of Longevity. It's a very important and personal read for me as I'm now in my middle age and thinking more seriously about how to live out the last half of my life. Enjoy!
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand
Support the Show.
Sometimes the riskiest thing to do is play it safe. This is the incredible story and rise of the Momentous brand. 2016 was a remarkable year as four very different people headed down four very separate paths that in just a few short years would intersect in the most serendipitous way. Each person was at a different stage of life and experience but started to crank what bestselling author Jim Collins calls a flywheel. There was a young and recently retired NFL player, turned entrepreneur. A media mogul who started a VC firm. A high school student with a big idea. And last but not least, there was a former Bay Area Grom, who spent time in a youth detention center as a teen, but turned is life around with a passion for teaching science. In 2016 he would transfer from San Diego State to a new position at Stanford University.
Collins writes, “No matter how dramatic the end result, good-to-great transformations never happen in one fell swoop. In building a great company there is no single defining action, no grand program, no one killer innovation, no solitary lucky break, no miracle moment. Rather, the process resembles relentlessly pushing a giant, heavy flywheel, turn upon turn, building momentum until a point of breakthrough, and beyond.”Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand
Support the Show.
When I was a kid growing up in the 80s and 90s, one of my favorite shows, playing on repeat in reruns, was the Twilight Zone created by Rod Serling.
It was a well written show where characters find themselves dealing with “disturbing or unusual events” that usually ended with an unexpected plot twist and moral to the story for everyone to ponder as food for thought.
We are living in interesting times to say the least — it kind of feels like a Twilight Zone episode sometimes and it’s becoming increasingly difficult to know what is true and what is fiction. As a kid, the show was one of my first exposures to the idea of critical thinking, which by definition means, “the objective analysis and evaluation of an issue in order to form a judgment.”
But critical thinking alone doesn’t always get us to the truth. And it turns out that humans are not naturally born with the gift of being objective. We really have to work at it. To think critically, we must be aware of our own biases and assumptions — and then apply consistent standards when considering the sources. Sources are tricky too. I remember a time when I believed what I saw on the news. Believed that doctors got into medicine just to help people. Believed that my religion was God’s true church on Earth and my church leaders upheld the highest standards of honesty and would never lie or do harm to anyone.
This episode with Neil deGrasse Tyson is NOT about trying to break your shelf or dissuade you from your deeply held beliefs. It’s about learning more about critical thinking and the scientific method so you can figure out what is real and what fiction. To be a seeker of truth and not be caught up in the trap of group-think.
I have only recently rediscovered one of the most credible sources of truth and light, has been within me all along. And if I had any advice, I think that’s a pretty good place to start.
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
Support the Show.
Host Bryan Elliott asks bestselling author Seth Godin about his process of how to remain creative in this clip from the full-length episode of The Practice.
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Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand
Support the Show.
I’d like to re-introduce you to Alex Hormozi, a entrepreneur who is having a moment. If you don’t know Alex, he’s pretty amazing and is an amalgamation of influencers who have gone before as if Gary Vaynerchuk, Russel Brunson, Tony Robbins and Schwarzenegger had a baby. He's an archetype of an influencer who is selling a lifestyle like his own. It’s not a get rich scheme, but more of lifestyle of thinking and acting like someone rich — so as to become so.
Alex was raised by his Iranian-American dad with whom he didn’t alway see eye to eye, and spend the better part of his adult life trying to be enough for him. After contemplating his own mortality, he finally realized that he had to follow his own dreams at the expense of possibly losing his father’s approval and never having a relationship. He embarked on a journey that ultimately led to incredible success in the world of entrepreneurship. However, his path was far from conventional.
Alex initially followed the traditional route, earning a degree in Organizational Development with a focus on Corporate Strategy from Vanderbilt . He even landed a prestigious job as a management consultant with high-level security clearance at a big job. But after two years, he realized the 9-to-5 life wasn't for him, and he decided to strike out on his own.
Passionate about fitness, Alex found a gym owner mentor who taught him the ropes. He lived well below his means trying to learn everything about the business. He was finally able to buy his own gym in 2013.
Within just three years, he expanded to three more locations, generating substantial monthly revenue but made mistakes with partnerships that went sour and nearly cost him everything. With his back up against the wall, he pivoted to training gyms how to get more leads and sales and eventually decided to sell off more than 32 businesses in just two years, earning him millions of dollars.
Beyond his business acumen, Alex is also an accomplished author, and just released his second book, $100M Leads, which broke a Guinness world record selling 100,000 books in one day. Alex is living master class on how to build a personal brand to accomplish your goals. Even if you’ve heard this one before, it’s worth another listen — with pen and paper in hand —please enjoy this re-booted recording with the incomparable Alex Hormozi.
Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand
Aaron Levant is the CEO of NTWRK an online marketplace for unique and rare products like specialty shoes, apparel and other goods. Bryan talks with and Aaron about how he's building a billion dollar brand. Check out https://thentwrk.com
Special thanks to our sponsor WeWork!
Your working week deserves its little luxuries. Beautiful spaces to spark ideas in person. Designed carefully for collaboration. And peaceful nooks for focus mode.
Wifi that... well, works
Add unlimited coffee on tap
Or how about free flowing Kombucha? Tailored networking events
And a ready made community,
a true home away from home
Tap in down the road
Or touch down in locations around the world From Manhattan to Manchester
London to LA...
Bring the whole team this way
And we mean the whole team... (in a whisper like a secret) WeWork is dog friendly
Don’t just work from anywhere WeWork
Ricky Ray Butler is the CEO of BENlabs, an A.I. business that's focused on human behavior and attention. Through technology and innovation—machine learning and AI-driven insights—BENlabs empowers brands and creators with the means to reach advertising-wary consumers in authentic ways, in the right place, at the right time.
Our global roster of Fortune 500 brands includes Microsoft, General Motors, Frito-Lay, Bloomingdales, Reckitt Benckiser and more. BENlabs works with these brands to create unskippable content that drives engagement and sales.
Ricky Ray also has a podcast called Creative Disruption.
Special thanks to our sponsor WeWork!
Your working week deserves its little luxuries. Beautiful spaces to spark ideas in person. Designed carefully for collaboration. And peaceful nooks for focus mode.
Wifi that... well, works
Add unlimited coffee on tap
Or how about free flowing Kombucha? Tailored networking events
And a ready made community,
a true home away from home
Tap in down the road
Or touch down in locations around the world From Manhattan to Manchester
London to LA...
Bring the whole team this way
And we mean the whole team... (in a whisper like a secret) WeWork is dog friendly
Don’t just work from anywhere WeWork
Have you ever managed your own media campaign? You know, spent money on some kind of advertising for your business to get new customers or sell a product or service?
The barriers to entry are lower than ever. Meta Company, via Facebook and Instagram, make it a low lift to spend money these days on the platform. But while paid media buying is simple, it is not always easy to see results. What's your ROAS? CAC? There's so many acronyms to scrutinize!
To buy media at a high level, spending thousands — even millions of dollars -- a month for clients requires a rare skill set of strategy, analytics, marketing savvy and intuition.
This is a must-listen episode for anyone who’s spending any kind of money to promote their products or services. Austin Elliott is one of the best in game today and will take you to school in everything you probably don’t know about media and ads.
Here we go!
You may not know Tyler Denk’s name yet, but you will.
He looks like pretty normal a 20-something kid who came from a middle class neighborhood in Maryland — now transplanted to sunny Southern California. He’s hungry with ambition and got that look in his eyes -- like the eye of tiger. You know, that feeling we've all had when we thought we had the world in the palm of our hands.
Tyler is building what some might call a boring business — a SASS product called Beehiive for people who write and email newsletters. The thing is, newsletters are only boring if you suck at writing them.
And there’s millions of dollars to be made from them with case studies like Alex Liberman and Austin Rief’s Morning Brew that sold for $75M where Tyler wrote most of the early code… There’s The Hustle which the Sam Parr sold for $25M to Hubspot and others. Tyler is self-made and he is anything but ordinary.
If you’re into music you might know him from his world famous Big Desk Energy playlist on Spotify. After Morning Brew, he did a season at Youtube Music, got Covid in 2020 and had to cancel a much needed vacation to San Diego. Instead, he build what might be the world’s most intuitive and effective SASS product for great writers who want to build an audience via an amazing newsletter.
If you know, you know.
Enjoy this master class of newsletter marketing with Tyler Denk…
Welcome to another episode of Behind the Brand! You’re going to love this one with Brandon Resnick, VP Marketing at WeWork who is one of the smartest marketers I know. He’s a former Vayner Media exec and one of the The WeWork brand is in good hands with him.
Our conversation is wide ranging on a variety of marketing and advertising that includes McDonalds, Netflix, Meta company and more. Brandon also talks about the current WeWork brand and where it’s headed. For this reason I’m not going to included my regular WeWork ad spot… If you’ve been paying attention, you know that WeWork has been a long-time sponsor of Behind the Brand and a great partner. You can be sure that I only support products & services that I actually love. You can count on me to bring you quality resources that improve your health, wealth, business and life. I won’t leave you hanging… get 30% off your first 5 months of the WeWork All-Access Pass by using code "BryanAA30." Just goto we.co/behindthebrand and get hooked up.
I found Brand Boss, Bill Harper on TikTok of all places where he has built an impressive library of short form content around branding and marketing. Harper runs an agency out of North Carolina called WMH and it's worth checking out. Bill and I riff on a variety of topics and talk about our experiences and opinions on how to build a brand and how to be successful.
There's another side story and lesson learned from my trip to Raleigh North Carolina...
There’s this saying, Be kind, because everyone is fighting a battle you know nothing about. You never know what someone is going through, right? I was reminded how important this is on a recent trip to Raleigh North Carolina.
I was in the airport waiting for my flight back to LA as you do and I saw a man, sitting a little ways away in another terminal and waiting like me, look my way and give me the hello nod. You know what mean, right?
He got up and walked over to me — and I’m thinking “okay, do I know this guy?” But he didn’t look familiar. Then he asked, are you Bryan Elliott? With all the enthusiasm my introverted self could muster, I muttered yes, and he proceeded to tell me that he’s a big fan of the podcast and how much it means to him. I was really flattered but also stunned — like a dear in the headlights — because I don’t get approached very much like this. But it was nice.
To be honest, the week prior leading up to this trip I was really struggling with feeling like I’m not doing enough and falling short of some of my goals. But that all disappeared with this man’s simple act of kindness. And since then it’s reminded me about being a bit more grateful about staying focused on things I can control and not on things I cannot. If he’s listening right now I’d like to apologize for being so awkward and thank him for making my day a lot brighter. You were headed from Raleigh Durham to Arizona and the Grand Canyon with your family so I hope you had a great trip.
I’d like to keep meeting more of you. Can we keep this up? If you see me out and about please say hello. One thing you may not know about being a creator — and I’m sure this applies to everything — Whether you’re a creator of music, film, podcast or make a product or service that people use everyday. It’s hard to know exactly who’s paying attention -- or the impact. But when we do meet, it’s an incredible feeling to know that what you’re doing matters a little to someone else.
Special thanks to our sponsor WeWork!
Your working week deserves its little luxuries. Beautiful spaces to spark ideas in person. Designed carefully for collaboration. And peaceful nooks for focus mode.
Wifi that... well, works
Add unlimited coffee on tap or how about free flowing Kombucha? Tailored networking events and a ready-made community, a true home away from home.
Tap in down the road or touch down in locations around the world From Manhattan to Manchester London to LA...
Bring the whole team this way
And we mean the whole team... (in a whisper like a secret) WeWork is dog friendly
Don’t just work from anywhere WeWork
I really think you’re going to like this one with Cale Own, CEO of Gym Launch, Prestige Labs, and GymOwners.com. Cale was running his own struggling gym business when he met Alex & Leila Hormozi, founders of Gym Launch. Within a short amount of time, he basically went from gym owner to jumping on board Gym Launch where he was in sales to CEO in about 5 years. Here’s what Alex had to say about Cale.
Now you could say that it may be in Alex’s best interest to support his appointed CEO —but you can’t fake the funk as they say. And Founders don’t always get along with their CEOs nor do they get much time if they don’t perform.
Remember the movie The Founder, starring Michael Keaton — an American biographical drama of businessman Ray Kroc that depicts the founding story of McDonalds? Nick Offerman plays one of the original McDonald brothers and they not only don’t ever see eye-to-eye with Ray Kroc, but Kroc ends up out witting them and pushing them out of the business altogether. The lesson here for me is, If you’re a founder and you find a great CEO who can do the job better than you, get out of the way and take the profits right to the bank.
Cale and I also talked about growing up playing baseball and some possible business lessons from arguably the best hitter in the game, Ted Williams. Williams was obsesses with stats and science of how to optimize his swing and batting average. He labeled the strike zone with ball placement from 200-400. Sure, he could hit a ball that was in the zone a little high and inside but it would only yield a .310 average. What Williams was waiting for was the pitch chest high down the middle that he could hit every time for .400. My conversation with Cale is definitely chalked full of lessons and worth a listen. Here we go!
Rener Gracie is a Brazilian jiu-jitsu (BJJ) black belt instructor, coach and entrepreneur.
One of the most recognisable figures in modern Brazilian jiu-jitsu, Gracie is a well-known and popular coach who has helped develop some top UFC competitors, such as Ronda Rousey, Brian Ortega, Brendan Schaub, Javier Vazquez and Lyoto Machida as well as former wrestler CM Punk and pro boxer Ryan Garcia.
As co-owner and head instructor at the Gracie University of jiu-jitsu headquartered in Torrance, California Gracie is known for his initiatives training Police officers in jiu-jitsu based self-defence and his advocacy calling for a nationwide police reform. His Gracie Survival Tactics (GST) curriculum is the first to be recognized in California as approved for law enforcement.
An inventor and entrepreneur, Gracie founded Quikflip, a garment converting into a backpack, which was featured on ABC's Shark Tank and named as one of Time Magazine 2019 best inventions. Gracie also invented a different take on the classic travel pillow, called the Sleeper Hold neck pillow. On May 11, 2023 he received an invite to appear on Shark Tank for a second time with his latest product: https://sleeperhold.com/
Joe Kudla, Founder & CEO of San Diego-based activewear brand, Vuoriis at the helm of a $4 billion dollar startup. Founded in 2015, Vuori was created from the notion that men did not have the same, versatile activewear options as their female counterparts – a gap in the quickly growing market that Joe decided to fill. He set out to conceptualize and craft garments made for both movement & everyday life that men would actually want to wear – a vision that gave birth to the Vuori brand.
Throughout the years, Joe has led Vuori to see incredible growth as a brand – becoming profitable in just two years into business (2017, and catalyzed through the brand’s $400 million capital raise in the Fall 2021. Joe and his team have always stuck to the core ethos of the start-up mission they set out to solve in the beginning – creating unparalleled active and everyday wear staples, hinging on technical fabrications, cutting edge silhouettes, and unique innovation concepts, to make a mark on the category unlike any other brand today.
It is this continued vision to create comfortable, style-forward wardrobe staples for men on the move – such as Vuori’s hero Men’s Ponto Performance Jogger, that has quickly propelled additional consumer interest from women. Such interest in the brand from the female consumer quickly led to the conception of a women’s cohort of Vuori in 2018, introducing similar styles for women – marrying performance, fit, functionality, and style for her.
Today, Joe and his team support a thriving business that is split equally across genders – delivering on core best sellers and expanding the innovation pipeline year over year. However, growth is not only seen on a DTC basis. Since its start in 2015, Vuori has successfully expanded on an omni channel basis under Joe’s helm – opening stores in nearly 30 cities nationwide and at retailers around the globe, as well as captivating consumers across digital/in-person community building initiatives – such as Vuori’s free online workout streaming service and in-person series – ACTV Club.
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About Phil Ranta from his bio:
Phil is a pioneer of the digital media revolution, working as a pre-YouTube professional web video producer in 2005, video content app creator before the smartphone revolution in 2007, an early exec in the MCN boom with two successful exits, and as the Head Gaming Creators at Facebook and Mobcrush, driving the live streaming and the creator-driven media paradigm shift. Currently, as COO of We Are Verified, Phil is helping to build scalable businesses around top content creators.
Previously, Phil was the Head of Gaming Creators, North America at Facebook and the Head of Creators at Mobcrush. In both roles, the departments saw significant growth working with top game streaming talent including Ronda Rousey, Disguised Toast, Corinna Kopf, Shroud, and Nate Hill, to name a few.
Phil was the COO of Studio71, one of the world's largest MCNs, growing the network from 1 billion to over 8 billion monthly views in 3 years with over 1,000 creators.
Before S71, Phil joined Fullscreen as the Head of Channel Partnerships as the 9th employee, completing his tenure as the VP of Networks. He grew the network to the largest MCN in the world (on comScore) in less than 1 year. He was the recipient of Fullscreen's first "Founders Award" for his role in building the industry-leading company.
Phil was also a popular comedian, performing at such prestigious LA venues as the Second City Los Angeles (and acting in their touring company aboard Norwegian Cruise Lines), the Upright Citizen's Brigade Theater (improv program graduate), and comedy festivals across America. As a content creator, his videos have received over 100 million views on digital platforms bolstered by his work as a talent/producer on the YouTube channel "PronunciationManual" and co-hosts the "Two and a Half Sportsmen" podcast.
Rob Dyrdek is almost unrecognizable now compared to the person he used to be...
Dyrdek has transformed his life and business into a complete optimized machine. Rob says, "Start with the end in mind. Starting is always the hardest part of doing something new. Our nerves usually get the best of us, predicting the possible outcomes of what a new experience will be like."
There's a way to overcome this.
Try setting personal expectations each time you do something new. If you do this consistently, you'll begin to grow and evolve into a state where it becomes more organic to enjoy the process of doing something new.
Special thanks to my sponsor and friends at WeWork:
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Dr. Daniel Amen is a physician, double board-certified psychiatrist, and founder of Amen Clinics, a chain of clinics that specialize in the treatment of brain-related disorders. He is a well-known author and speaker on topics related to brain health, and has written numerous books including "Change Your Brain, Change Your Life," "Healing ADD," and "Memory Rescue."
Special thanks to this week’s partner WeWork!
The way you work has changed. The way you grow your business has changed. WeWork has flexible workspaces, built for all the ways you work today, so you can drop-in, connect with others, get your to-dos done.
Get out of the house for a few hours and pop by WeWork’s co-working space when you need it. Looking to reconnect the team a few times a week? Bring everyone together in an office that fits what they need. Take meetings or off-sites around the world, from London to LA. Unlock hundreds of locations easily with amenities like; free coffee & tea. They’re even dog friendly!
Now, you can try out your local WeWork– for the day– for 50% off!
To redeem this offer, visit https://we.co/behindthebrand and download the WeWork On Demand App. Use the code BEHINDTHEBRAND at checkout by May 31, 2023 to receive 50% off your booking. Valid on one workspace booking. Terms apply.
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business! Go to: https://www.behindthebrand.tv/vip
This episode is brought to by Vimeo…
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:
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How to Grow a YouTube Channel for Beginners in 2023 feat. Sean Cannell of Think Media.
Special thanks to this week’s partner WeWork!
The way you work has changed. The way you grow your business has changed. WeWork has flexible workspaces, built for all the ways you work today, so you can drop-in, connect with others, get your to-dos done.
Get out of the house for a few hours and pop by WeWork’s co-working space when you need it. Looking to reconnect the team a few times a week? Bring everyone together in an office that fits what they need. Take meetings or off-sites around the world, from London to LA. Unlock hundreds of locations easily with amenities like; free coffee & tea. They’re even dog friendly!
Now, you can try out your local WeWork– for the day– for 50% off!
To redeem this offer, visit https://we.co/behindthebrand and download the WeWork On Demand App. Use the code BEHINDTHEBRAND at checkout by April 15, 2023 to receive 50% off your booking. Valid on one workspace booking. Terms apply.
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business! Go to: https://www.behindthebrand.tv/vip
This episode is brought to by Vimeo!
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand
Here are my personal favorite Behind the Brand playlists:
1. Behind the Brand full-length episodes:
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5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min
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James Henderson is the CEO of Exclusive Resorts, a members-only Club designed for families. Where "we should" is replaced by "we did." Where you get the vacation of a lifetime, every time. Life is what you make of it, so make it extraordinary.
For more information about them visit: https://exclusiveresorts.com/
Special thanks to this week’s partner WeWork!
The way you work has changed. The way you grow your business has changed. WeWork has flexible workspaces, built for all the ways you work today, so you can drop-in, connect with others, get your to-dos done.
Get out of the house for a few hours and pop by WeWork’s co-working space when you need it. Looking to reconnect the team a few times a week? Bring everyone together in an office that fits what they need. Take meetings or off-sites around the world, from London to LA. Unlock hundreds of locations easily with amenities like; free coffee & tea. They’re even dog friendly!
Now, you can try out your local WeWork– for the day– for 50% off!
To redeem this offer, visit https://we.co/behindthebrand and download the WeWork On Demand App. Use the code BEHINDTHEBRAND at checkout by April 15, 2023 to receive 50% off your booking. Valid on one workspace booking. Terms apply.
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business! Go to: https://www.behindthebrand.tv/vip
This episode is brought to by Vimeo…
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand
Here are my personal favorite Behind the Brand playlists:
1. Behind the Brand full-length episodes:
http://bit.ly/BTBfull-length
The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople
5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min
More?
Get Behind the Brand on...
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http://bit.ly/thegoodbrainwork
Will Ahmed is the son of immigrant parents who found his passion early while studying at Harvard and discovered the #1 threat to health that was being ignored by the behemoth brands in the wearable space like Apple, Nike, Under Armour, FitBit and more.
Special thanks to this week’s partner WeWork!
The way you work has changed. The way you grow your business has changed. WeWork has flexible workspaces, built for all the ways you work today, so you can drop-in, connect with others, get your to-dos done.
Get out of the house for a few hours and pop by WeWork’s co-working space when you need it. Looking to reconnect the team a few times a week? Bring everyone together in an office that fits what they need. Take meetings or off-sites around the world, from London to LA. Unlock hundreds of locations easily with amenities like; free coffee & tea. They’re even dog friendly!
Now, you can try out your local WeWork– for the day– for 50% off!
To redeem this offer, visit https://we.co/behindthebrand and download the WeWork On Demand App. Use the code BEHINDTHEBRAND at checkout by April 15, 2023 to receive 50% off your booking. Valid on one workspace booking. Terms apply.
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business! Go to: https://www.behindthebrand.tv/vip
This episode is brought to by Vimeo…
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand
Here are my personal favorite Behind the Brand playlists:
1. Behind the Brand full-length episodes:
http://bit.ly/BTBfull-length
The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople
5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min
More?
Get Behind the Brand on...
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For business inquiries: 1goodbrain@gmail.com
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
Sales expert, author and entrepreneur Brad Lea and Bryan Elliott discuss the key to success in sales is to stop selling and start helping.
Special thanks to this week’s partner WeWork!
The way you work has changed. The way you grow your business has changed. WeWork has flexible workspaces, built for all the ways you work today, so you can drop-in, connect with others, get your to-dos done.
Get out of the house for a few hours and pop by WeWork’s co-working space when you need it. Looking to reconnect the team a few times a week? Bring everyone together in an office that fits what they need. Take meetings or off-sites around the world, from London to LA. Unlock hundreds of locations easily with amenities like; free coffee & tea. They’re even dog friendly!
Now, you can try out your local WeWork– for the day– for 50% off!
To redeem this offer, visit https://we.co/behindthebrand and download the WeWork On Demand App. Use the code BEHINDTHEBRAND at checkout by April 15, 2023 to receive 50% off your booking. Valid on one workspace booking. Terms apply.
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business! Go to: https://www.behindthebrand.tv/vip
This episode is brought to by Vimeo…
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand
Here are my personal favorite Behind the Brand playlists:
1. Behind the Brand full-length episodes:
http://bit.ly/BTBfull-length
The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople
5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min
More?
Get Behind the Brand on...
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http://bit.ly/thegoodbrainwork
Tori Dunlap is a bestselling author and runs a company called Her First $100K and other businesses to help people achieve financial freedom through smart investing and other money saving tips.
More about Tori here: https://herfirst100k.com/
Special thanks to this week’s partner WeWork!
The way you work has changed. The way you grow your business has changed. WeWork has flexible workspaces, built for all the ways you work today, so you can drop-in, connect with others, get your to-dos done.
Get out of the house for a few hours and pop by WeWork’s co-working space when you need it. Looking to reconnect the team a few times a week? Bring everyone together in an office that fits what they need. Take meetings or off-sites around the world, from London to LA. Unlock hundreds of locations easily with amenities like; free coffee & tea. They’re even dog friendly!
Now, you can try out your local WeWork– for the day– for 50% off!
To redeem this offer, visit https://we.co/behindthebrand and download the WeWork On Demand App. Use the code BEHINDTHEBRAND at checkout by April 15, 2023 to receive 50% off your booking. Valid on one workspace booking. Terms apply.
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business! Go to: https://www.behindthebrand.tv/vip
This episode is brought to by Vimeo…
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand
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Here are my personal favorite Behind the Brand playlists:
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More?
Get Behind the Brand on...
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http://bit.ly/thegoodbrainwork
The unbelievable story of Alex and Leila Hormozi's $100M business empire. Hormozi tells it all in this very candid in this episode and shares all of his story -the good, bad and ugly -- Behind the Brand with Bryan Elliott.
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business!!
https://www.behindthebrand.tv/vip
Special thanks to this week’s sponsor WeWork!
The way you work has changed. The way you grow your business has changed. WeWork has flexible workspaces, built for all the ways you work today, so you can drop-in, connect with others, get your to-dos done.
Get out of the house for a few hours and pop by WeWork’s co-working space when you need it. Looking to reconnect the team a few times a week? Bring everyone together in an office that fits what they need. Take meetings or off-sites around the world, from London to LA. Unlock hundreds of locations easily with amenities like; free coffee & tea. They’re even dog friendly!
Now, you can try out your local WeWork– for the day– for 50% off!
To redeem this offer, visit we.co/behindthebrand and download the WeWork On Demand App. Use the code BEHINDTHEBRAND at checkout by April 15, 2023 to receive 50% off your booking. Valid on one workspace booking. Terms apply.
Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand
Listen to the Podcast
http://bit.ly/BehindtheBrandPodcast
Join our email group to hear about special events and announcements https://BehindtheBrand.tv
Here are my personal favorite Behind the Brand playlists:
1. Behind the Brand full-length episodes:
http://bit.ly/BTBfull-length
More?
Get Behind the Brand on...
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See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
Matt Higgins and Bryan Elliott talk about Matt's new book Burn the Boats in this episode of Behind the Brand.
Check out Matt's book, Burn the Boats:
https://amzn.to/3EUXeGv
Special thanks to this week’s partner WeWork!
The way you work has changed. The way you grow your business has changed. WeWork has flexible workspaces, built for all the ways you work today, so you can drop-in, connect with others, get your to-dos done.
Get out of the house for a few hours and pop by WeWork’s co-working space when you need it. Looking to reconnect the team a few times a week? Bring everyone together in an office that fits what they need. Take meetings or off-sites around the world, from London to LA. Unlock hundreds of locations easily with amenities like; free coffee & tea. They’re even dog friendly!
Now, you can try out your local WeWork– for the day– for 50% off!
To redeem this offer, visit https://we.co/behindthebrand and download the WeWork On Demand App. Use the code BEHINDTHEBRAND at checkout by April 15, 2023 to receive 50% off your booking. Valid on one workspace booking. Terms apply.
Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand
Listen to the Podcast
http://bit.ly/BehindtheBrandPodcast
Join our email group to hear about special events and announcements https://BehindtheBrand.tv
Here are my personal favorite Behind the Brand playlists:
1. Behind the Brand full-length episodes:
http://bit.ly/BTBfull-length
More?
Get Behind the Brand on...
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See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
Chris Do puts on a sales & marketing masterclass in this podcast episode with Bryan Elliott talking everything you probably don't know.
Special thanks to this week’s sponsor WeWork!
The way you work has changed. The way you grow your business has changed. WeWork has flexible workspaces, built for all the ways you work today, so you can drop-in, connect with others, get your to-dos done.
Get out of the house for a few hours and pop by WeWork’s co-working space when you need it. Looking to reconnect the team a few times a week? Bring everyone together in an office that fits what they need. Take meetings or off-sites around the world, from London to LA. Unlock hundreds of locations easily with amenities like; free coffee & tea. They’re even dog friendly!
Now, you can try out your local WeWork– for the day– for 50% off!
To redeem this offer, visit we.co/behindthebrand and download the WeWork On Demand App. Use the code BEHINDTHEBRAND at checkout by April 15, 2023 to receive 50% off your booking. Valid on one workspace booking. Terms apply.
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business! Go to: https://www.behindthebrand.tv/vip
This episode is brought to by Vimeo…
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand
Listen to the Podcast
http://bit.ly/BehindtheBrandPodcast
Join our email group to hear about special events and announcements https://BehindtheBrand.tv
Here are my personal favorite Behind the Brand playlists:
1. Behind the Brand full-length episodes:
http://bit.ly/BTBfull-length
More?
Get Behind the Brand on...
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
Facebook: http://fb.com/BehindtheBrand
For business inquiries: 1goodbrain@gmail.com
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
One of my traditions in the new year is to read a quote often attributed to F. Scott Fitzgerald. Based on my research, this actually may be an adaptation from a screenplay or movie -- but whatever the case and for me --the words and message are more important than the context of the person (who may have written it):
“For what it’s worth … it’s never too late, or in my case too early, to be whoever you want to be. There’s no time limit. Start whenever you want. You can change or stay the same. There are no rules to this thing. We can make the best or the worst of it. I hope you make the best of it. I hope you see things that startle you. I hope you feel things you never felt before. I hope you meet people who have a different point of view. I hope you live a life you’re proud of, and if you’re not, I hope you have the courage to start all over again.”
**Special Thanks to our sponsors!
Fourlaps:**This episode is brought to by Fourlaps. When I was searching for the perfect short to take me from a run near my home in Laguna — right into a swim in the Pacific Ocean — I found the Fourlaps Bolt short 5”. The truth is I sometimes sleep in my shorts now too — they are that comfortable. I soon discovered that I could build an entire active lifestyle wardrobe to meet the functional needs of my busy job running my Southern California based production company. I wear the fashionable Traverse pants with an open button down shirt or casual sport jacket for pitch meetings and Flex Joggers and a Radius Polo on set when I really need to move around. I highly recommend checking out Fourlaps full line for men and women. Use my special promo code “BRY” to get a deal off your next purchase.
Eight Sleep:
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer!
Go to https://eightsleep.com/BRY to start sleeping better!
Vimeo:
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways: It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them. There’s no compression or crushing of black colors or over- saturation like when I upload to Youtube. My clients get the full 4K resolution HD as it was intended. I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads.
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
WeWork:
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
You’ve likely seen pro athletes ranging from Naomi Osaka to Ja Morant warming up or recovering with products made by Hyperice and Normatec; not only the first, but the gold-standard in dynamic air compression technology. Normatec was acquired by Hyperice in 2020 and has even snuck its way into pop culture as Lady Gaga, Kylie Jenner and even Drake swear by the benefits of the recovery technology tool.
Go with us behind the brand of Hyperice with CEO, Jim Huether!
**Special Thanks to our sponsors!
Fourlaps:**This episode is brought to by Fourlaps. When I was searching for the perfect short to take me from a run near my home in Laguna — right into a swim in the Pacific Ocean — I found the Fourlaps Bolt short 5”. The truth is I sometimes sleep in my shorts now too — they are that comfortable. I soon discovered that I could build an entire active lifestyle wardrobe to meet the functional needs of my busy job running my Southern California based production company. I wear the fashionable Traverse pants with an open button down shirt or casual sport jacket for pitch meetings and Flex Joggers and a Radius Polo on set when I really need to move around. I highly recommend checking out Fourlaps full line for men and women. Use my special promo code “BRY” to get a deal off your next purchase.
Eight Sleep:
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer!
Go to https://eightsleep.com/BRY to start sleeping better!
Vimeo:
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways: It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them. There’s no compression or crushing of black colors or over- saturation like when I upload to Youtube. My clients get the full 4K resolution HD as it was intended. I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads.
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
WeWork:
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
You’ve likely seen pro athletes ranging from Naomi Osaka to Ja Morant warming up or recovering with products made by Hyperice and Normatec; not only the first, but the gold-standard in dynamic air compression technology. Normatec was acquired by Hyperice in 2020 and has even snuck its way into pop culture as Lady Gaga, Kylie Jenner and even Drake swear by the benefits of the recovery technology tool.
Go with us behind the brand of Hyperice with CEO, Jim Huether!
**Special Thanks to our sponsors!
Fourlaps:**This episode is brought to by Fourlaps. When I was searching for the perfect short to take me from a run near my home in Laguna — right into a swim in the Pacific Ocean — I found the Fourlaps Bolt short 5”. The truth is I sometimes sleep in my shorts now too — they are that comfortable. I soon discovered that I could build an entire active lifestyle wardrobe to meet the functional needs of my busy job running my Southern California based production company. I wear the fashionable Traverse pants with an open button down shirt or casual sport jacket for pitch meetings and Flex Joggers and a Radius Polo on set when I really need to move around. I highly recommend checking out Fourlaps full line for men and women. Use my special promo code “BRY” to get a deal off your next purchase.
Eight Sleep:
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer!
Go to https://eightsleep.com/BRY to start sleeping better!
Vimeo:
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways: It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them. There’s no compression or crushing of black colors or over- saturation like when I upload to Youtube. My clients get the full 4K resolution HD as it was intended. I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads.
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
WeWork:
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
You’ve likely seen pro athletes ranging from Naomi Osaka to Ja Morant warming up or recovering with products made by Hyperice and Normatec; not only the first, but the gold-standard in dynamic air compression technology. Normatec was acquired by Hyperice in 2020 and has even snuck its way into pop culture as Lady Gaga, Kylie Jenner and even Drake swear by the benefits of the recovery technology tool.
Go with us behind the brand of Hyperice with CEO, Jim Huether!
**Special Thanks to our sponsors!
Fourlaps:**This episode is brought to by Fourlaps. When I was searching for the perfect short to take me from a run near my home in Laguna — right into a swim in the Pacific Ocean — I found the Fourlaps Bolt short 5”. The truth is I sometimes sleep in my shorts now too — they are that comfortable. I soon discovered that I could build an entire active lifestyle wardrobe to meet the functional needs of my busy job running my Southern California based production company. I wear the fashionable Traverse pants with an open button down shirt or casual sport jacket for pitch meetings and Flex Joggers and a Radius Polo on set when I really need to move around. I highly recommend checking out Fourlaps full line for men and women. Use my special promo code “BRY” to get a deal off your next purchase.
Eight Sleep:
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer!
Go to https://eightsleep.com/BRY to start sleeping better!
Vimeo:
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways: It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them. There’s no compression or crushing of black colors or over- saturation like when I upload to Youtube. My clients get the full 4K resolution HD as it was intended. I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads.
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
WeWork:
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
About Jaclyn Johnson
Jaclyn Johnson is a self-funded serial entrepreneur with two multi-million dollar exits under her belt. A powerhouse entrepreneur, by the time she was 28, Johnson had sold her first business, invested in multiple female owned startups and launched her second multi-million dollar company, Create & Cultivate. This passion for supporting female entrepreneurs led her to co-found New Money Ventures; a venture capital firm and brand studio on a mission to fund and build the next generation of game-changing, female-led companies. Her latest endeavor, Maie Wines, the female-led, California-made wine company ushering single serve wine into a new era, combines all of her expertise she’s gleaned through the years.
**Special Thanks to our sponsors!
Fourlaps:**This episode is brought to by Fourlaps. When I was searching for the perfect short to take me from a run near my home in Laguna — right into a swim in the Pacific Ocean — I found the Fourlaps Bolt short 5”. The truth is I sometimes sleep in my shorts now too — they are that comfortable. I soon discovered that I could build an entire active lifestyle wardrobe to meet the functional needs of my busy job running my Southern California based production company. I wear the fashionable Traverse pants with an open button down shirt or casual sport jacket for pitch meetings and Flex Joggers and a Radius Polo on set when I really need to move around. I highly recommend checking out Fourlaps full line for men and women. Use my special promo code “BRY” to get a deal off your next purchase.
Eight Sleep:
This episode is brought to you by Eight Sleep.
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. I HAVE A BIG ANNOUNCEMENT — CHOOSE YOUR FORM — THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer!
Go to https://eightsleep.com/BRY to start sleeping cool this Summer and save {a lot with my special code}. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. I highly recommend it.
Vimeo:
This episode is brought to by Vimeo…
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways: It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them. There’s no compression or crushing of black colors or over- saturation like when I upload to Youtube. My clients get the full 4K resolution HD as it was intended. I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads. I can create a customized player and keep people on my landing page so they don’t get distracted and go down the rabbit hole watching someone else’s stuff.
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
WeWork:
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
About Jaclyn Johnson
Jaclyn Johnson is a self-funded serial entrepreneur with two multi-million dollar exits under her belt. A powerhouse entrepreneur, by the time she was 28, Johnson had sold her first business, invested in multiple female owned startups and launched her second multi-million dollar company, Create & Cultivate. This passion for supporting female entrepreneurs led her to co-found New Money Ventures; a venture capital firm and brand studio on a mission to fund and build the next generation of game-changing, female-led companies. Her latest endeavor, Maie Wines, the female-led, California-made wine company ushering single serve wine into a new era, combines all of her expertise she’s gleaned through the years.
**Special Thanks to our sponsors!
Fourlaps:**This episode is brought to by Fourlaps. When I was searching for the perfect short to take me from a run near my home in Laguna — right into a swim in the Pacific Ocean — I found the Fourlaps Bolt short 5”. The truth is I sometimes sleep in my shorts now too — they are that comfortable. I soon discovered that I could build an entire active lifestyle wardrobe to meet the functional needs of my busy job running my Southern California based production company. I wear the fashionable Traverse pants with an open button down shirt or casual sport jacket for pitch meetings and Flex Joggers and a Radius Polo on set when I really need to move around. I highly recommend checking out Fourlaps full line for men and women. Use my special promo code “BRY” to get a deal off your next purchase.
Eight Sleep:
This episode is brought to you by Eight Sleep.
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. I HAVE A BIG ANNOUNCEMENT — CHOOSE YOUR FORM — THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer!
Go to https://eightsleep.com/BRY to start sleeping cool this Summer and save {a lot with my special code}. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. I highly recommend it.
Vimeo:
This episode is brought to by Vimeo…
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways: It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them. There’s no compression or crushing of black colors or over- saturation like when I upload to Youtube. My clients get the full 4K resolution HD as it was intended. I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads. I can create a customized player and keep people on my landing page so they don’t get distracted and go down the rabbit hole watching someone else’s stuff.
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
WeWork:
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
About Jaclyn Johnson
Jaclyn Johnson is a self-funded serial entrepreneur with two multi-million dollar exits under her belt. A powerhouse entrepreneur, by the time she was 28, Johnson had sold her first business, invested in multiple female owned startups and launched her second multi-million dollar company, Create & Cultivate. This passion for supporting female entrepreneurs led her to co-found New Money Ventures; a venture capital firm and brand studio on a mission to fund and build the next generation of game-changing, female-led companies. Her latest endeavor, Maie Wines, the female-led, California-made wine company ushering single serve wine into a new era, combines all of her expertise she’s gleaned through the years.
**Special Thanks to our sponsors!
Fourlaps:**This episode is brought to by Fourlaps. When I was searching for the perfect short to take me from a run near my home in Laguna — right into a swim in the Pacific Ocean — I found the Fourlaps Bolt short 5”. The truth is I sometimes sleep in my shorts now too — they are that comfortable. I soon discovered that I could build an entire active lifestyle wardrobe to meet the functional needs of my busy job running my Southern California based production company. I wear the fashionable Traverse pants with an open button down shirt or casual sport jacket for pitch meetings and Flex Joggers and a Radius Polo on set when I really need to move around. I highly recommend checking out Fourlaps full line for men and women. Use my special promo code “BRY” to get a deal off your next purchase.
Eight Sleep:
This episode is brought to you by Eight Sleep.
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. I HAVE A BIG ANNOUNCEMENT — CHOOSE YOUR FORM — THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer!
Go to https://eightsleep.com/BRY to start sleeping cool this Summer and save {a lot with my special code}. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. I highly recommend it.
Vimeo:
This episode is brought to by Vimeo…
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways: It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them. There’s no compression or crushing of black colors or over- saturation like when I upload to Youtube. My clients get the full 4K resolution HD as it was intended. I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads. I can create a customized player and keep people on my landing page so they don’t get distracted and go down the rabbit hole watching someone else’s stuff.
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
WeWork:
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
Daniel Pink is a bestselling author and friend who's written several really great books like To Sell is Human, Drive and A Whole New Mind, that have helped me (and my production company clients) grow their brands. I think this evergreen message about the "scientific secrets of perfect timing" is worth hearing again and again. Enjoy!
**Special Thanks to our sponsors!
Fourlaps:**This episode is brought to by Fourlaps. When I was searching for the perfect short to take me from a run near my home in Laguna — right into a swim in the Pacific Ocean — I found the Fourlaps Bolt short 5”. The truth is I sometimes sleep in my shorts now too — they are that comfortable. I soon discovered that I could build an entire active lifestyle wardrobe to meet the functional needs of my busy job running my Southern California based production company. I wear the fashionable Traverse pants with an open button down shirt or casual sport jacket for pitch meetings and Flex Joggers and a Radius Polo on set when I really need to move around. I highly recommend checking out Fourlaps full line for men and women. Use my special promo code “BRY” to get a deal off your next purchase.
Eight Sleep:
This episode is brought to you by Eight Sleep.
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. I HAVE A BIG ANNOUNCEMENT — CHOOSE YOUR FORM — THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer!
Go to https://eightsleep.com/BRY to start sleeping cool this Summer and save {a lot with my special code}. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. I highly recommend it.
Vimeo:
This episode is brought to by Vimeo…
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
WeWork:
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
Daniel Pink is a bestselling author and friend who's written several really great books like To Sell is Human, Drive and A Whole New Mind, that have helped me (and my production company clients) grow their brands. I think this evergreen message about the "scientific secrets of perfect timing" is worth hearing again and again. Enjoy!
**Special Thanks to our sponsors!
Fourlaps:**This episode is brought to by Fourlaps. When I was searching for the perfect short to take me from a run near my home in Laguna — right into a swim in the Pacific Ocean — I found the Fourlaps Bolt short 5”. The truth is I sometimes sleep in my shorts now too — they are that comfortable. I soon discovered that I could build an entire active lifestyle wardrobe to meet the functional needs of my busy job running my Southern California based production company. I wear the fashionable Traverse pants with an open button down shirt or casual sport jacket for pitch meetings and Flex Joggers and a Radius Polo on set when I really need to move around. I highly recommend checking out Fourlaps full line for men and women. Use my special promo code “BRY” to get a deal off your next purchase.
Eight Sleep:
This episode is brought to you by Eight Sleep.
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. I HAVE A BIG ANNOUNCEMENT — CHOOSE YOUR FORM — THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer!
Go to https://eightsleep.com/BRY to start sleeping cool this Summer and save {a lot with my special code}. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. I highly recommend it.
Vimeo:
This episode is brought to by Vimeo…
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
WeWork:
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
This interview has millions of views on Youtube but since it was EP #1 when I launched the podcast, let's just say a lot fewer people have listened to this on the audio podcast here. For that reason I'm republishing this classic! Marketing is often a misunderstood concept often viewed as simply creating demand and driving brand awareness. Seth Godin dispels this view by explaining everything you need to know.
Special Thanks to our sponsors!
Eight Sleep:
This episode is brought to you by Eight Sleep.
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. I HAVE A BIG ANNOUNCEMENT — CHOOSE YOUR FORM — THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer! If you sleep with someone every night like I do, you would normally have to compromise with your partner on temperature… But not with Eight Sleep. The Pod is the only sleep technology that dynamically cools and heats each side of the bed, to maintain the optimal sleeping temperature for what your body needs. With the pod, you can start sleeping as cool as 55°F or as hot as 110°F. You control everything with an app on your phone and it’s really easy. The result: Clinical data shows that Eight Sleep users experience up to 19% increase in recovery, up to 32% improvement in sleep quality, and up to 34% more deep sleep. The new Pod 3 enables more accurate sleep and health tracking with double the amount of sensors, delivering you the best sleep experience on Earth. The Pod is not magic, but it feels like it.
Go to https://eightsleep.com/BRY to start sleeping cool this Summer and save {a lot with my special code}. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. I highly recommend it.
Vimeo:
This episode is brought to by Vimeo…
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
WeWork:
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
This interview has millions of views on Youtube but since it was EP #1 when I launched the podcast, let's just say a lot fewer people have listened to this on the audio podcast here. For that reason I'm republishing this classic! Marketing is often a misunderstood concept often viewed as simply creating demand and driving brand awareness. Seth Godin dispels this view by explaining everything you need to know.
Special Thanks to our sponsors!
Eight Sleep:
This episode is brought to you by Eight Sleep.
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. I HAVE A BIG ANNOUNCEMENT — CHOOSE YOUR FORM — THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer! If you sleep with someone every night like I do, you would normally have to compromise with your partner on temperature… But not with Eight Sleep. The Pod is the only sleep technology that dynamically cools and heats each side of the bed, to maintain the optimal sleeping temperature for what your body needs. With the pod, you can start sleeping as cool as 55°F or as hot as 110°F. You control everything with an app on your phone and it’s really easy. The result: Clinical data shows that Eight Sleep users experience up to 19% increase in recovery, up to 32% improvement in sleep quality, and up to 34% more deep sleep. The new Pod 3 enables more accurate sleep and health tracking with double the amount of sensors, delivering you the best sleep experience on Earth. The Pod is not magic, but it feels like it.
Go to https://eightsleep.com/BRY to start sleeping cool this Summer and save {a lot with my special code}. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. I highly recommend it.
Vimeo:
This episode is brought to by Vimeo…
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
WeWork:
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
When On Running Co-Founder Olivier Bernhard was a child, running made him feel whole. He had trouble focusing in school and he says that in today’s society he would have probably been given medication to help him focus. Luckily his parents saw the energy he needed to expel and put him into a running club. That changed everything. The experience of moving his body and running gave him a sense of belonging and place and eventually he would grow up to be a pro Swiss athlete.
“I’ve been a runner all my life,” he says. “I would say I’ve had this DNA in me. I started racing
when I was five or six years old, and I enjoyed it. Maybe not so much to climb the podium and
claim a medal. It was more the feeling of running; the breathing and heartbeat...”
Bernhard—a multi-championship Ironman never intended to be at the helm of a disruptor brand, nor did he intend to create a running shoe company. The idea sort of found him when he was looking at ways, not to create new running products but to create a different kind of running experience and feeling.
Special thanks to our sponsor WeWork!
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
Special thanks to our sponsor Vimeo!I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
It's 1983 and Chris Voss was hired at the FBI just before his 26th birthday. During his 24 years of service with the Bureau, Voss became a leading international kidnapping negotiator. He regularly engaged with some of the world's most dangerous criminals in extremely high-stakes scenarios. One of the moments that put Chris on the map was the time he successfully negotiated the release of hostages after a 1993 bank robbery at a Chase Manhattan bank in Brooklyn.
I imagine Chris's life a little like a scene from one of my favorite TV shows, The Americans, a period drama about two KGB spies (portrayed by Keri Russell and Matthew Rhys) posing as Americans in suburban Washington, D.C., during the Reagan administration. Voss is currently the founder and head of the Black Swan Group, where he and his team are leveraging his deep knowledge and experience to train businesses and individuals to become highly effective negotiators.
Here are a few things you might learn from Chris during this session:
In other words, don't make people the enemy--focus instead on the problem to be solved. Negotiation shouldn't be a zero-sum game if you're planning to be in business long-term. So how do we win without burning bridges? The best strategy according to Voss is to "come up with a better deal than both parties could have imagined. You're both faced with different aspects of the same problem. So by definition, you have to look out for the other person to get to the best deal you can get."
How to figure out if you're the favorite or the fool...
How to use tactical empathy...
While many believe that business is war, Voss sees getting to wins as a collaboration with effort on both sides rooted in empathy. "Aim to magnify positive emotions. To try and take emotions out of negotiation is a fool's errand." So be kind. Be professional. Put yourself in your rival's shoes and figure out a way for you to both be happy.
And much more!
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This episode is brought to you by Eight Sleep.
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine.
“For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer!”
Go to https://eightsleep.com/BRY to start sleeping cool this summer and save (a lot with my special code). Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. I highly recommend it.
This episode is also brought to by Vimeo…
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways that have helped to build my business. I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
Steve Magness never imagined he’d be a writer —let alone caught in the eye of one of most controversial competitive athletic storms entangled with running brand behemoth Nike, in what could be the biggest scandal since Lance Armstrong. As a track and field athlete in high school, he dreamed of one day being a running coach, or an Olympic athlete. As it happens for so many, life took him on a different path. He is now the author and co-author of many bestselling books including, The Science of Running, The Passion Paradox, Peak Performance and his latest, Do Hard Things http://www.stevemagness.com/do-hard-things
“I wanted to go to the Olympics and be a professional athlete, and that was all I cared about,” he tells me. “I went to school because it was an expectation. I went to college because it allowed me to continue to compete and run. Beyond that, honestly I didn’t have a ton of interests.”
He’s not a competitive runner anymore but today, as I sit down with him to discuss his new book, Do Hard Things, we can’t help but shoot the breeze about running and how it’s really a metaphor for life.
Do you know the difference between $1 million and $1 billion? It's a lot. If you were to compare the delta in time, a million seconds is about 11 days. However, a billion seconds is almost 32 years. Alex Hormozi, entrepreneur, author, and CEO of Acquisition.com, has a growing portfolio of companies worth upwards of $100 million. Hormozi has a remarkable story that has all the makings of a Hollywood movie. Triumph and tragedy; high stakes business failure and success; complicated family relationships; romance; and more. Hormozi says that by the age of 32, he and his wife Leila's portfolio of companies crossed $85 million per year in revenue spanning brick-and-mortar service, licensing, education, SaaS, and e-commerce. In my opinion, they are on a trajectory to hit the billion-dollar milestone sooner than most.
In his 20s, Hormozi opted to choose his own path and not the one that his successful Iranian immigrant father hoped he'd choose. Many children of immigrants might relate to this story and the subsequent consequence of the choice. Hormozi's decision led to serious conflict and years of tension -- even thoughts of suicide -- between Hormozi and his father that he had to figure out how to heal. In spite of it all, Hormozi remained true to himself and eventually, he hit major success working in the world of fitness and fitness business.
Hormozi tells me that in his youth, everything he did in his life was in pursuit of his father's approval, and that he had never really made decisions for himself and for his own joy. Ultimately, it became clear that he didn't want to live the life that he was living. He says that for a short time he contemplated not living anymore at all, but ultimately decided that risking disappointing his father and carving his own path was a better way out, and so he took that risk. Listen to this wide ranging conversation with $100 million Alex Hormozi -- and you might catch the formula to becoming financially free.
Check out Alex's Youtube channel:
https://www.youtube.com/c/AlexHormozi
Special thanks to our sponsors:
Vimeo:This episode is brought to by Vimeo…
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
WeWork -
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
Dr. Paul Conti is adept at helping people untangle complex problems – and he also happens to be a psychiatrist. Dr. Conti incorporates a holistic view of each client or patient into his work, knowing the far-reaching impacts trauma can have upon the systems and communities in which an individual resides, works, and serves. In addition to clinical treatment, he provides personal, business, and legal consulting services. Dr. Conti is a graduate of Stanford University School of Medicine. He completed his training at Stanford and Harvard, where he served as Chief Resident. https://www.drpaulconti.com/
Dr. Conti is the author of Trauma: The Invisible Epidemic, a book that brings his valuable
insights about how we can collectively heal from trauma’s effects to a larger audience.
Get the book: https://amzn.to/3c2R5ww
Trigger warning for listeners sensitive to mentions of sexual trauma or violence, this episode contains references to rape and recovery from sexual trauma.
Most teenagers move through the world with a feeling of invincibility. With a few rare exceptions, teens who are still living in the care of their parents and within the family unit home are sheltered from life’s harshest realities. While they might be individuating, preparing for college and the life they’ll live once they leave the nest, it usually takes a major life event to shake a teen out of their childhood bubble and welcome them to the realities of the real world.
For some, this might mean little-t traumas like getting fired from a job, or going through a breakup, but for Carter Barnhart, it was something far more difficult.
When she was just fourteen, Barnhart was out at a concert with friends, and she was raped. One night and just like that her life changed forever. Her innocence and childlike wonder shifted to a place of darkness, loneliness and pain.
Barnhart comes from a strong family, and she is close with her parents and her brother, yet none of them could reach her. She didn’t tell them what happened to her, so on her own she was facing depression, anxiety and passive suicidal ideation.
More about Charlie Health:
https://www.charliehealth.com/
Special thanks to our sponsors:
Eight Sleep -
For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. There was a point where I was struggling with sleep apnea, chronic fatigue and migraines. I bought a new Eight Sleep Pro Pod Cover, improved my eating habits and got back into the gym at least 5 days a week. I lost 15 lbs, got my fitness and confidence back and my symptoms disappeared. The Eight Sleep Pro Pod is a game-changer! I'm competitive at whatever I do -- and now that I know how important sleep is, I'm focused on getting the highest sleep score possible every night.
Go to https://eightsleep.com/BRY to redeem exclusive Fourth of July savings [thru 7/10] and start sleeping cool this summer. If you're listening to this after July 10th, continue to use the promo code to get a great deal. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia.
WeWork -
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
Ken Burns has been making documentary films for over forty years. Since the Academy Award nominated Brooklyn Bridge in 1981, Ken has gone on to direct and produce some of the most acclaimed historical documentaries ever made. His latest film is about the extraordinary life of Benjamin Franklin coming to PBS in April. More info here: https://kenburns.com/
Special thanks to our sponsors at WeWork. I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand
Tosca Musk (born July 20, 1974) is a South African filmmaker. She is an executive producer, producer, and director of feature films, television programs, and web content. Her work includes K. Bromberg's Driven, Rachel van Dyken's Matchmaker's Playbook, and her web series, Tiki Bar TV.[2][3] Tosca is the sister of entrepreneurs Elon Musk and Kimbal Musk and daughter of Maye Musk.[4] She co-founded the streaming service Passionflix.
Special Thanks to our sponsor WeWork.
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour:
https://refer.wework.com/i/BRYANELLIOTT
Wolf believes that all wellness is rooted in sleep, food, movement, and community and that if we can get a handle on those things we will need to see our doctors far less. The onus falls on us, but he’s doing his part to educate and help the masses not only with his books, but also with LMNT Electrolyte supplements.
https://www.behindthebrand.tv/lmnt
His story and his life’s mission is one that I personally vibe with and can relate to. I have had my own moments of experimenting with food and exercise and diet in my own search to deal with chronic headaches and sleep apnea. In my journey, I saw countless doctors who took educated guesses on how to fix what was ailing me, but in the end, I knew intuitively to a degree what was going to work and what was not. Neither Wolf nor I want to disparage doctors in any way. When something goes wrong, having a trusted physician is an incredible advocate to have, but when it comes to overall wellness, there are actions that we as people can take to advocate for ourselves that limit how much medical care we need.
Special Thanks to our sponsor WeWork!
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour:
https://refer.wework.com/i/BRYANELLIOTT
This recording was taken from a live stream session I did early this year. The audience asked me questions and I answered in a free flowing #AMA style.
If you would like to see more of my production work for clients and other projects, visit: https://thegoodbrain.com
As a Los Angeles native, Cortez the lead attorney for Bismark Tax, Inc. Isai’s practice area is concentrated in the area of tax resolution. Isai earned his B.S. degree in Business Administration from the California State University Northridge, a Juris Doctor from the Pennsylvania State University, The Dickinson School of Law, and a Masters of Law Degree from the University of California Los Angeles School of Law.
During law school Isai worked for the Pennsylvania Department of Revenue, Office of Chief Counsel and that is where he found his love for the tax code. Isai knew that the tax system needed improvement and that there was something that he could do to help taxpayers. After graduating from law school, he went on and continued his studies at UCLA School of Law in order to focus more on tax and business law. Take a look at Bizmark's proprietary bookkeeping SAS solution: https://synkbooks.com/
Special thanks to our sponsor Wework:
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
From the #1 New York Times–bestselling author of When and A Whole New Mind, a paradigm-altering book about the transformative power of our most misunderstood emotion: regret.
“No regrets.” You’ve heard people proclaim it as a philosophy of life. That’s nonsense, even dangerous, says Daniel H. Pink in his latest bold and inspiring work. Everybody has regrets. They’re a fundamental part of our lives. And if we reckon with them in fresh and imaginative ways, we can enlist our regrets to make smarter decisions, perform better at work and school, and deepen our sense of meaning and purpose.
Special thanks to our sponsor WeWork.I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour:
https://refer.wework.com/i/BRYANELLIOTT
I’m excited for you to watch this next episode with Global Brand & Marketing Officer, at Marriott International and the Convoy brand, Tina Edmundson.
Please forgive the video quality as we had to do this via zoom but the content is a masterclass in brand marketing for any of you wondering how to build your own brand.
I never considered how much I really valued feeling like I belong [when I travel] until the pandemic locked me in isolation. The distance and separation from family, friends and colleagues was dramatic and I felt it. Travel and connections to new people and places can open our minds to new possibilities and help us remember our humanity. Without hyperbole, travel has been transformative for me. My advice for choosing a place to stay is based on this feeling of being with “your people” whatever that may look like. It might be subtle but the social aspects can make all the difference and even help you bond, heal or create new friendships. This idea reminds me of a theme song from an old 80’s TV show. The lyrics hit me differently now:
“Making your way in the world today takes everything you've got.
Taking a break from all your worries sure would help a lot.
Wouldn't you like to get away?
Sometimes you want to go where everybody knows your name…
And they're always glad you came.
You want to be where you can see, our troubles are all the same.
You want to be where everybody knows your name.
Let’s get into it — Cheers!
Bestselling author Mel Robbins talks about her new book The High Five Habit in this episode of Behind the Brand.
Wim Hof has a message for each of us: “You can literally do the impossible. You can overcome disease, improve your mental health and physical performance, and even control your physiology so you can thrive in freezing temperatures.” With The Wim Hof Method, this trailblazer of human potential shares a method that anyone can use—not just extreme athletes or spiritual masters—to supercharge your capacity for strength, health, and happiness.
Special thanks to our friends at RENU Therapy for the use of their cold plunge: https://www.renutherapy.com/
Mel Robbin's new book is called The High Five Habit and is another book filled with inspiration and pro tips about how to get back on your feet when you get knocked down.
Want to try a free sample pack from our sponsor LMNT? Goto: DrinkLMNT.com/BryanElliott
Dan Reynolds who is the front man singer/songwriter of popular music group Imagine Dragons talks about his music, journey of mental health, family relationships and more in this very candid interview and talk.
Special thanks to our sponsor LMNT. Please visit:
https://LMNT.com/BryanElliott
Professor Scott Galloway is a professor at NYU Sterns, author and podcast host. Get Behind the Brand with Bryan Elliott.
As a child Justin Kan’s mother told him that he could do anything in life as long as he did it well, and that laid the foundation for the path he’s been on since his early 20’s. As a child, Kan says that he was inspired by his entrepreneur parents and would tell them that he wanted to be a CEO when he grew up. While his path to get there hasn’t been at all conventional, and for a time included him broadcasting a 24-hour live stream of his own life, the Twitch co-founder seems to have gotten his wish.
Special thanks to our sponsor LMNT!
Get your free sample pack here:
DrinkLMNT.com/BryanElliott
I think you’re really going to like this episode with bestselling author Greg McKeown. He’s a Brit and seems like a deeply spiritual man with strong convictions for his family and faith.
That is what he credits for a recent health scare with one of his children who had a serious undiagnosed illness but eventually regained her health. Greg talks about the idea of Essentialism, which is not like minimalism where you pair down your belongings to the bare bones… No, Essentialism is about keeping only the things, ideas and beliefs that serve you well. This resonates with me as I’ve shared my story when I felt like a victim 10 years ago during a really dark time in my life. I was able to swap that story and adopt a new one of being a survivor —that was my essential keepsake.
I would also like to thank our sponsor LMNT — and speaking of essentials…it’s a good segue into this amazing drink that’s improved my health in a big way. Some of you know I’ve been battling migraines for a while and my doctor hasn’t found any solutions for me. I’m so sick of taking medicine so I talked to several pro athlete friends and their trainers who told me I was probably missing important electrolytes.
I ordered some LMNT [spelled with the 4 letters LMNT] which as essentials like magnesium, potassium and sodium and over a 30 day period I saw my headaches decrease by about half. I am hooked and so I reached out to the folks at LMNT HQ and we’re now working together to help more of you.
Electrolyte deficiency or imbalances can cause headaches, cramps, fatigue, and weakness. For those FASTING meals or working out for fitness: electrolytes can make the difference between feeling great and feeling like garbage. When you sweat, the primary electrolyte lost is sodium - athletes can lose up to 7 grams per day. When sodium isn’t replaced, it’s common to experience muscle cramps and fatigue. Anyway, I drink one before working out in the morning and one later after dinner to hydrate for the next day.
Want to try a free sample pack? Goto: DrinkLMNT.com/BryanElliott and they will send you all of the flavors to try, shipping is 5 bucks.
My personal favorite is the chocolate because I put it in my protein shake. I also love the Orange Salt. There’s a new watermelon flavor and I’m excited to try it!
Don Tashman is the CEO frontman behind Loaded Boards, one of the last independent skateboard companies in the United States. Check out their boards here: https://loadedboards.com/
Marc Randolph is a veteran Silicon Valley entrepreneur, advisor, and investor. As co-founder and founding CEO of Netflix, he laid much of the groundwork for a service that’s grown to 150 million subscribers, and fundamentally altered how the world experiences media.
Van Neistat is a writer and director, the creator of an unlimited series of short films about creation, repair, introspection, thought and books combined with living. The spirited man is an archetype that embodies our favorite part of us, our spirit.
Katy Milkman is the James G. Dinan Professor at The Wharton School of the University of Pennsylvania, host of Charles Schwab’s popular behavioral economics podcast Choiceology, and the former president of the international Society for Judgment and Decision Making. She is the co-founder and co-director of the Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change whose work is being chronicled by Freakonomics Radio. Over the course of her career, she has worked with or advised dozens of organizations on how to spur positive change, including Google, the U.S. Department of Defense, the American Red Cross, 24 Hour Fitness, Walmart and Morningstar. An award-winning scholar and teacher, Katy writes frequently about behavioral science for major media outlets such as The Washington Post, The New York Times, USA Today, and Scientific American. Her book How to Change: The Science of Getting From Where You are to Where You Want to Be will be released by Penguin Portfolio on May 4, 2021. She earned her undergraduate degree from Princeton University (summa cum laude), where she studied Operations Research and American Studies and her PhD from Harvard University where, she studied Computer Science and Business.
Luvvie Ajayi Jones is a New York Times bestselling author, sought-after speaker and podcast host who thrives at the intersection of comedy, technology and justice. Her latest book is called, Professional Troublemaker, The Fear-Fighter Manual.
Harley Finkelstein is a Canadian businessperson, entrepreneur and public speaker. He is best known as the President of Shopify. He is a board member of CBC, and an advisor to both OMERS Ventures and Felicis Ventures. He is also a Dragon on CBC Dragons' Den, Next Gen Den.
In my opinion Malcolm Gladwell is a one-in-generation kind of writer. Like F. Scott Fitzgerald or a more virtuous, thoughtful and gentle Hemingway without all the drinking, cavorting and tragedy. He is Canadian after all, and very proud of it.
In this episode of Behind the Brand I convince Malcolm to reveal something personal about himself that most people do not know about him.
His new book, the Bomber Mafia chronicles the history and rivalry between an elite group of chemists vs physicists who competed during WW2 to see who could help the allied forces, specifically the United States win and end the war against Japan.
Malcolm is a prolific writer and the author of several of my favorite books, including David and Goliath, Outliers, The Tipping Point and many others. He’s also the host of The Revisionist Podcast, which I also recommend checking out. He has an uncanny way of finding the story behind the story and pointing out the important lessons often hiding or undocumented in fascinating true stories in history. I know you’ll enjoy this episode with the incomparable Malcolm Gladwell.
Jack Conte is a quirky, smart and talented musician — turned tech entrepreneur, CEO and co-founder of Patreon. What is Patreon? Well, Jack basically built it to help creative people get paid for what they love to do.
On Patreon, you can let your fans become active participants in the work they love by offering them a monthly membership. You give them access to exclusive content, community, and insight into your creative process. In exchange, you get the freedom to do your best work, and the stability you need to build an independent creative career. And just this week Jack and team raised another 155 million dollars series F at a $4 Billion dollar valuation to ensure they can continue to do next-level stuff.
Between NFTS and Beeples $69 sale to musician JZ joining the Twitter board and announcing “Super Followers” to compete with Substack and Patreon…Jack believes these are all basically the same convergence of what he calls The Second Renaissance. Join us as we do a deep dive into this fascinating world.
Kara Anne Swisher is an American journalist. Described by Newsweek as Silicon Valley's "most powerful tech journalist", she is an opinion writer for The New York Times, a contributing editor at New York, the host of the podcast Sway, and the co-host of the podcast Pivot.
Ndamukong Suh is an American football defensive tackle for the Tampa Bay Buccaneers of the National Football League. He played college football at Nebraska, where he earned All-American honors, and was drafted by the Detroit Lions second overall in the 2010 NFL Draft. In 2021 his team won Super bowl 55.
Amy Purdy has lived an incredible life. She grew up with the love of Nature, health wellness and travel. She was also a passionate snowboarder. At 19, her life took a detour. After experiencing flu-like symptoms, Amy was rushed to the hospital in a state of septic shock. When she entered into the hospital she was given less than a 2% chance of survival, put on life support and placed into a coma.
After multiple blood transfusions, and the removal of her ruptured spleen, doctors diagnosed Amy with Meningococcal Meningitis, a vaccine preventable bacterial infection. Due to the lack of circulation she had suffered, doctors had to amputate her legs below the knee. She later received a donated kidney from her father a week before her 21st birthday.
After going through this life-altering experience, Amy challenged herself to move on with her life and attain goals that even those who have both legs struggle to achieve.She is one of the top ranked adaptive snowboarders in the world,the 2014 Sochi Paralympic bronze medalist and is currently the only double-leg amputee competing in snowboarding at the world-class level.
Amy’s creativity, positive outlook and her never-give-up attitude have opened doors to many other opportunities, including being featured in a Madonna music video, a lead actress role in an award-winning independent film and multiple creative modeling projects including a photo shoot with musician and artist Nikki Sixx where her legs were custom made from steel to look like ice picks.
Amy has evolved into a powerful inspirational and motivational speaker who has been seen by millions of people and invited to share her story to audiences around the world. Amy’s TED x Orange Coast talk, “Living Beyond Limits” is the number one recommended video by TED x OC to incoming TED speakers formulating their own presentations.
Amy’s story and images have been featured in numerous national and international publications, and in 2012 she and her longtime boyfriend, Daniel Gale, raced around the world on CBS’s The Amazing Race.
In May of 2013, Amy was named by the International Olympic Committee as one of the top 15 most marketable para-athletes in the world.
Although Amy has numerous accomplishments, she is most proud of co-founding Adaptive Action Sports with her husband Daniel Gale. Created in 2005, AAS is a non-profit organization that helps those with permanent disabilities get involved in action sports. AAS has partnered with ESPN and runs “adaptive” action sport competitions at the summer and winter ESPN X Games. These events were instrumental in getting adaptive snowboarding added to the 2014 Paralympic Games.
In the spring of 2014, Amy inspired millions of fans with her stunning performances on ABC’s Dancing With The Stars, eventually becoming the show’s runner-up.
Amy has launched a line of clothing partnership with Element Eden The Amy Purdy Collection” and recently completed her first book New York Times Best Seller “On My Own Two Feet”
Amy also recently shared her remarkable story alongside Oprah Winfrey, as part of Oprah’s The Life You Want Tour. Where she toured with Oprah sharing the stage through cities across America.
Amy was also featured in a Superbowl Commercial for her partner Toyota which aired just after kickoff. The commercial fettered Amy Running, Dancing, Snowboarding, modeling and speaking all to the voice of the great Mohammad Ali and his ” How Great I am” speech.
Dr. Nicole LePera was trained in clinical psychology
at Cornell University and the New School for Social
Research. She also studied at the Philadelphia School
of Psychoanalysis.
As a clinical psychologist in private practice, Dr. Nicole
LePera often found herself frustrated by the limitations
of traditional psychotherapy. Wanting more for her
patients—and for herself—she began a journey to develop
a united philosophy of mental, physical, and spiritual
health that equips people with the tools necessary to heal
themselves. Nothing short of a paradigm shift, Dr. Nicole
LePera’s teachings empower the individual to break free
from trauma cycles and create who they want to become.
Mike Novogratz is the Founder, CEO and Chairman of Galaxy Digital. He was formerly a Partner and President of Fortress Investment Group LLC. Prior to Fortress, Mike spent 11 years at Goldman Sachs, where he was elected Partner in 1998. He served on the New York Federal Reserve’s Investment Advisory Committee on Financial Markets from 2012 – 2015.
Mike currently serves as the Chairman of The Bail Project and has made criminal justice reform a focus of his family’s foundation. Mike has a degree in Economics from Princeton University,…he served as a helicopter pilot in the US Army and is a self-proclaimed extrovert, investor and crypto maniac. I know you will enjoy this wide-ranging conversion with someone who gives the most interesting man in the world a run for his money.
I’d also like to thank our sponsor, our friends at the .STORE domains where you can get your own custom .Store domain name to set up your website to sell products or services. Different from any .com, .net or other extension — .STORE really gives your customers a destination to shop for you stuff.
.store, instantly tells people your website is a “store” and lets your website URL do the marketing for you!
I set up my own .Store recently at https://BehindtheBrand.store and you can find some of my favorite books from bestselling authors who’ve been on this show for sale at a price better than Amazon.
Get your own .STORE domain by going to my special link at: http://bit.ly/yourcustomstore
In this episode of Behind the Brand, host Bryan Elliott talks with Hall of Fame Quarterback Brett Favre about success lessons learned the hard way.
Harris Beber is a skilled marketer who was reluctant about joining the premium platform Vimeo because he didn't have any video experience. But staying open and saying yes to explore opportunities has been one the keys to his success. I know you'll be inspired and learn a lot from this wide ranging conversation with Harris as we explore what's possible on Vimeo.
Danica Patrick is former professional race car driver who is now a exploring the next chapter in her life as an entrepreneur. Some of her best business advice includes how important it is to visualize your dreams to help them become a reality.
Scott Belsky is the Chief Product Officer at Adobe, a bestselling author and serial entrepreneur. Scott and Bryan have a wide-ranging conversation about things like creativity, The Messy Middle and how long you give a "great idea" until you quit.
Chase Jarvis is a bestselling author, photographer and entrepreneur. His latest book Creative Calling is focused on helping you find your creative energy to harness your true potential.
Winnie Sun is the founder of Sun Group Wealth Partners and a financial expert who regularly talks about money on CNBC, Forbes and other major outlets.
In this episode of Behind the Brand with host Bryan Elliott we talk with the cofounders of Squadcast to discuss how to monetize what you know online in a podcast.
In this episode of Behind the Brand, host Bryan Elliott talks about how much Youtube paid for a viral video. Spoiler alert: It was $20,000. Listen to find out how Bryan did it and how you might be able to do it too.
Nolan Bushnell is an entrepreneur and electrical engineer who established Atari, Inc. and the Chuck E. Cheese's Pizza Time Theatre chain. Bushnell has been inducted into the Video Game Hall of Fame and the Consumer Electronics Association Hall of Fame, received the BAFTA Fellowship and the Nations Restaurant News "Innovator of the Year" award, and was named one of Newsweek's "50 Men Who Changed America." Bushnell has started more than twenty companies and is one of the founding fathers of the video game industry. He is on the board of Anti-Aging Games. In 2012 he founded an educational software company called Brainrush, that is using video game technology in educational software.
Nolan is credited with Bushnell's Law, an aphorism about games "easy to learn and difficult to master" being rewarding.
What can I say about Gary Vaynerchuk that you haven't already heard. In my mind, Gary is, among many things, a survivor.
He was born in the former Soviet Union and escaped with his parents at a young age to suburban New Jersey where they relocated and started life over from zero.
From his own stories and my own gut sense…to say that life was rough for Gary is probably a HUGE understatement. Gary has the mentality of a street fighter and the mouth of the most rogue pirate — who is unrivaled in his a mastery of swear words.
When you see the fire in his eyes—even now these 40 years later burning just a brightly— it’s not hard to imagine him as a kid with his so-called Jersey friends being exceptionally cruel.
I’m pretty sure Gary was bullied with intensity over many years and without mercy or relief. But instead of giving up, Gary fought back...or at least waited for his moment of revenge—even though it took 30 years to get to that place.
I can picture Gary’s stoic Russian father — working in their new liquor store start up —too busy making ends meet to support or even notice the emotional damage being inflicted on his little son. And a loving mother, who Gary always holds in the highest esteem, trying her best to counter-act Gary’s brutal days at school with healthy doses of praise, positivity and gratitude for living in their new free democracy in pursuit of the American Dream.
On the outside Gary looks like a Chihuahua. But on the inside he has the heart of a lion. He brags about being lousy at school to make a point that school isn’t all it’s cracked up to be—especially when your teachers label you a "loser" who will never amount to much. Gary has been quietly hell-bent on proving them all wrong even since.
Instead of spending a ton of money on college with no ROI, he’d suggest you eat dirt and couch surf for the first seven years while you shadow your work idol and squeeze every bit of wisdom and experience from them before venturing off on your own. Whether you’re 20…30 or 50-something, Gary will remind you that you’ve got to be patient.
BECAUSE.
YOU.
HAVE.
SOOOOOOO.
MUCH.
TIME.
Following Gary’s dogma can sometimes feel like multiple contradictions OR like trying to catch a blown up balloon that’s not tied off, as it whips around thru the air spastically and ultimately lands where you don’t expect it.
I get the sense that we are all witnesses to Gary’s self-awareness transformations in real time. Daily. Sometimes via 50 pieces of content a day.
Gary Vaynerchuk is the CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients. He also owns women’s brand PureWow and men’s lifestyle brand ONE37pm. VaynerSports, that reps pro athletes and 20 other business ventures.
Gary is a very popular and highly paid public speaker commanding over $100k per speech…he’s a 5-time New York Times bestselling author, who has written more books than he has personally read.
He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber—although he will tell you that he passed on Uber twice—and this probably cost him a billion dollars.
Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.
Sir Ken Robinson works with governments, education systems, international agencies, global corporations and some of the world’s leading cultural organizations to unlock the creative energy of people and organizations. He has led national and international projects on creative and cultural education in the UK, Europe, Asia and the United States. The embodiment of the prestigious TED Conference and its commitment to spreading new ideas, Sir Ken Robinson is the most watched speaker in TED’s history. His 2006 talk, “Do Schools Kill Creativity” has been viewed online over 60 million times and seen by an estimated 380 million people in 160 countries.
Tony Robbins is an entrepreneur, #1 NY Times best-selling author, philanthropist, and the nation’s #1 life and business strategist. For more than 4 decades, more than 50 million people have enjoyed the warmth, humor and transformational power of his business and personal development events. He’s the nation’s #1 life and business strategist.
Author of six internationally bestselling books, including the recent New York Times #1 best-seller MONEY: Master the Game and UNSHAKEABLE, Mr. Robbins has empowered more than 50 million people from 100 countries through his audio, video and life training programs. He created the #1 personal and professional development program of all time, and more than 4 million people have attended his live seminars.
Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success?
But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.
The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.
Godin shows us how it’s possible and convinces us why it’s essential.
Dan Pink is the author of six outstanding books about business and human behavior. His books include the long-running New York Times bestsellers When and A Whole New Mind — as well as Drive and To Sell is Human. Dan’s books have won multiple awards, have been translated into 40 languages, and have sold millions of copies.
Before venturing out on his own 20 years ago, Dan worked in several positions in politics and government, including serving from 1995 to 1997 as chief speechwriter to Vice President Al Gore.
He did his undergrad at Northwestern and a JD from Yale Law School. He has also received honorary doctorates from Georgetown University, the Pratt Institute, and a few others. He is a die hard baseball fan rooting for the Washington Nationals baseball fan... DC, with his family.
Dan says, “We are all in sales now. And yet for some the mere mention of “Sales” conjures up images of the typical pushy—even “can’t trust him as far as I can throw him — car salesman who approaches you with fake enthusiasm upon visiting any given dealership. Some of us can sell snow to an eskimo…but for others, it ranks up there with public speaking as one of their least favorite things to do. Is being good at sales something we’re born with? Or can it be learned. If what Dan says is right—that we’re all in Sales now, I guess we should hunker down and figure this out.
Tim Ferriss has been listed as one of Fast Company’s “Most Innovative Business People” and one of Fortune’s “40 under 40.” He is an early-stage technology investor/advisor (Uber, Facebook, Shopify, Duolingo, Alibaba, and 50+ others) and the author of five #1 New York Times and Wall Street Journal bestsellers, including The 4-Hour Workweek and Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers. The Observer and other media have called Tim “the Oprah of audio” due to the influence of The Tim Ferriss Show podcast, which is the first business/interview podcast to exceed 100 million downloads. It has now exceeded 400 million downloads.
Chris Guillebeau is a New York Times bestselling author and modern-day explorer.
During a lifetime of self-employment that included a four-year commitment as a volunteer executive in West Africa, he visited every country in the world (193 in total) before his 35th birthday. Since then he has modeled the proven definition of an entrepreneur: “Someone who will work 24 hours a day for themselves to avoid working one hour a day for someone else.”
Chris’s first book, The Art of Non-Conformity, was translated into more than twenty languages. His second book, The $100 Startup, was a New York Times and Wall Street Journal bestseller, selling more than 500,000 copies worldwide. His third book, The Happiness of Pursuit, was published in September 2014 and was also a New York Times bestseller. His fourth book, Born for This, will help you find the work you were meant to do. His newest book, Side Hustle, will help you create a new source of income in 27 days.
His daily podcast, Side Hustle School, is downloaded more than 2 million times a month.
Every summer in Portland, Oregon, Chris hosts the World Domination Summit, a gathering of creative, remarkable people with thousands in attendance. Chris is also the founder of Pioneer Nation, Unconventional Guides, the Travel Hacking Cartel, and numerous other projects.
Ryan Tedder is an American singer, songwriter, musician, and record producer. As well as being the lead vocalist of the pop rock band OneRepublic, he has an independent career as a songwriter and producer for various artists, including Adele, Anitta, Backstreet Boys, Beyoncé, Big Time Rush, Camila Cabello, Charlie Puth, Demi Lovato, Ed Sheeran, Foster the People, Hailee Steinfeld, Hilary Duff, Jennifer Lopez, Jonas Brothers, Jordin Sparks, Kelly Clarkson, Leona Lewis, Lil Nas X, Logic, Maroon 5, MØ, One Direction, Paul McCartney, Pink, Selena Gomez, Shawn Mendes, Taylor Swift, U2, Westlife, and Zedd.
Tedder's production and songwriting work has proven commercially successful. "Apologize", performed by his band OneRepublic, "Bleeding Love", performed by Leona Lewis, and "Halo", performed by Beyoncé, all made it to the list of best-selling singles of all time.[2] In early 2014, Billboard named him "The Undercover King of Pop" and featured him on the magazine's cover. He is one of the producers on the reality show Songland. He is a three-time recipient of the Grammy Award for Album of the Year, due to his production credits on Adele's albums 21 and 25, and Taylor Swift's 1989.
His latest endeavor is a beverage called Mad Tasty--an all natural, hydrating, restorative water beverage with zero sugar, no calories and 20MG of hemp-extract with a flavor that’s shockingly good. I’ve tasted it.
This space is one of the most competitive CPG categories with the lowest success rate. And yet Ryan's charging hard again into what may seem like insurmountable odds to some, but for Ryan, it’s another chance to prove the nay-sayers wrong.
Daymond John is an American businessman, investor, television personality, author, and motivational speaker. He is best known as the founder, president, and CEO of FUBU, and appears as an investor on the ABC reality television series Shark Tank. Based in New York City, John is the founder of The Shark Group.
Marty Neumeier is an American author and speaker who writes on the topics of brand, design, innovation, and creativity. He currently serves as Director of CEO Branding for Liquid Agency, a branding agency headquartered in San Jose, California.
Somewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we’re in control, deep down we know that something is off. Shortened attention spans, declines in critical thinking, lack of sleep, self-doubt and decreased creativity are just some of the effects coming to light in an age of digital distraction.
It’s time to reclaim our lives. It’s time to take control.
The Little Market is a nonprofit fair trade shop featuring ethically sourced, artisan-made products. Behind each of our products is a person who created it — and a story. TLM seeks to empower artisans around the world by extending their products’ distribution and supporting sustainable income opportunities. They are committed to upholding the dignity of artisans, celebrating their cultural techniques and traditions, and bringing attention to social justice and human rights issues faced by their communities.
Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. He spent 15 years as a marketing strategist for Ogilvy and Leo Burnett, is the Wall Street Journal best-selling author of six business books and also teaches marketing and innovation at Georgetown University.
Earvin "Magic" Johnson Jr. is an American retired professional basketball player and former president of basketball operations of the Los Angeles Lakers of the National Basketball Association. He played point guard for the Lakers for 13 seasons.
Lori Greiner is an American television personality, inventor and entrepreneur best known for her role on Shark Tank. She is an investor on the reality TV show Shark Tank and on its spin-off, Beyond the Tank. She has been known as the "Queen of QVC" since 2000, with her show Clever & Unique Creations.
Barbara Corcoran is an American businesswoman, investor, speaker, consultant, syndicated columnist, author, and television personality best known on Shark Tank. She founded The Corcoran Group, a real estate brokerage in New York City, that she sold to NRT for $66 million in 2001.
Robert Herjavec is a Canadian businessman, investor, and celebrity best known for his role on ABC's hit show Shark Tank. Herjavec founded BRAK Systems, a Canadian integrator of Internet security software, and sold it to AT&T Canada in 2000 for $30.2 million.
In his own words, Seth Godin is a teacher, and does projects.
For more than thirty years, he's been trying to turn on lights, inspire people and teach them how to level up. His blog has been appearing daily for more than a decade.
He's spent most of his professional life as a writer and published 19 bestselling books.
Grant Cardone is the CEO of Cardone Capital, international speaker, entrepreneur and author of The 10X Rule & creator of 21 best-selling business programs, Cardone owns & operates seven privately held companies and a $1.5B portfolio of multifamily properties. Named the #1 marketer to watch by Forbes Magazine, Cardone is also the founder of the The 10X Movement & The 10 Growth Conference, the world’s largest business & entrepreneur conference.
Tilman Fertitta is an American billionaire businessman and television personality. He is the chairman, CEO, and sole owner of Landry's, Inc., one of the largest restaurant corporations in the U.S. He also owns the Golden Nugget Hotel & Casinos and National Basketball Association's Houston Rockets. His new book, Shut Up and Listen! is a no-nonsense approach to help you be successful in your business.
David Archuleta is probably best know for being an American singer-songwriter and actor. At ten years old, he won the children's division of the Utah Talent Competition leading to other television singing appearances. When he was twelve years old, Archuleta became the Junior Vocal Champion on "Star Search 2" In 2008, he finished second on the seventh season of "American Idol". Most recently he has released a string of new original music that you can see here: https://davidarchuleta.com/home/
Simon Sinek is a British-American author, motivational speaker and organizational consultant. He is the author of five books, including Start With Why (2009). In this latest, The Infinite Game, Sinek describes living life playing the long game in this exclusive chat with Behind the Brand host Bryan Elliott.
Special thanks to our sponsor AKA Hotel Residences. Listeners of Behind the Brand get an exclusive rate when you visit: https://stayaka.com and enter the code "BRAND"
Mary Shenouda's mantra is Eat. Play. Crush. She is a private performance chef, founder @phatfudge and @Nike LA Resident Chef. She has a remarkable story about curing her own physical body and believes that food is binary. That is, it's either helping or hurting you. You can find out more about Mary here: https://paleochef.com/
Amber Torrealba is a professional skimboarder and videographer. Amber was born and raised on the east coast in Melbourne, Florida and currently resides in Laguna Beach, California. She has been skimboarding since 17 years of age and has been competing in the women's professional skimboarding division since 2014.
Brian Solis is the bestselling author of X: The Experience When Business Meets Design. Welcome to a new era of business. In this episode, Solis explains why the future of business is experiential and how to create meaningful experiences.
Russell Carrington Wilson (born November 29, 1988) is an American football quarterback for the Seattle Seahawks of the National Football League (NFL). Through his first 7 NFL seasons, Wilson has been named to six Pro Bowls[6] and has started in two Super Bowls, winning Super Bowl XLVIII.[7] He holds the record for most wins by an NFL quarterback through 7 seasons (75)and is one of two quarterbacks in NFL history with a career passer rating over 100. On April 15, 2019, Wilson signed a four-year, $140 million contract extension with the Seahawks, making him the highest paid player in the NFL.
Sam Gores is the Chairman of Paradigm Talent Agency in Beverly Hills, California and has been ranked among the top agents in Hollywood.
Veteran actor turned entrepreneur Dan Aykroyd joins host Bryan Elliott in this episode of Behind the Brand.
Johnny Galecki is an American actor. He played Leonard Hofstadter in the CBS sitcom The Big Bang Theory and David Healy in the ABC sitcom Roseanne. Galecki also appeared in the films National Lampoon's Christmas Vacation, Prancer, Suicide Kings, I Know What You Did Last Summer, Bookies, In Time, and Rings.
Bryan Elliott takes you Behind the Brand with bestselling author Guy Kawasaki. Guy is the chief evangelist of Canva, an online graphic design tool. He is a brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business (UC Berkeley). He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Rob Corddry is hilarious and has been wildly successful playing some of the most offbeat and interesting characters in your favorite TV shows and movies like: HBO's Ballers, Hot Tub Time Machine, The Daily Show with John Stewart to name a few. Join Bryan Elliott as he goes Behind the Brand with this comedy genius.
Get inside the the brilliant mind of Simon Sinek, I promise you'll be inspired by this episode of Behind the Brand. Host Bryan Elliott and Simon discuss things like Finding your way; courage; leadership; and having purpose.
TV icon Dr Phil might be the hardest working guy in show business. I sat down with Dr Phil to go behind the brand to talk about his successful career in entertainment and entry into becoming an entrepreneur.
In this episode of Behind the Brand, host Bryan Elliott talks with Tony Hawk, the OG of skateboarding and one of the most recognized athletes in the world. They go behind Tony's brand to talk about his skating legacy, wildly successful video game franchise and life as an entrepreneur.
Bryan Elliott sits down with bestselling author Ryan Holiday Behind the Brand. In this latest book, Conspiracy, Holiday recounts the story and lawsuit between Gawker Media and Hulk Hogan, funded by billionaire Peter Thiel. It's one of the most controversial and awarded wins in legal history.
Abbie Cornish is a quadruple threat as an actor, artist, musician and author. Abbie offers some of the best advice for active lifestyles as she goes Behind the Brand with Bryan Elliott.
The Secret to Self-Motivation and maybe one of the best talks ever...Mel Robbins says it only takes 5 seconds to change your life. In her now famous TED talk that's been viewed millions of times, Robbins breaks down how simple and effective this simple system can be with Bryan Elliott Behind the Brand.
I met Gary Vaynerchuk back in 2008 and was instantly on Team Gary V because of Gary's enthusiasm for life and business. When his book The Thank You Economy debuted it really struck a chord with me how everything and nothing has changed about business and human nature. We all want to be connected to something or someone. And gratitude while taking the high rode is something everyone can agree is a key ingredient to a successful business.
You probably know actor Mike Rowe from his iconic role as the host of the hit show Dirty Jobs. But Mike is a lot more than just the job he does on TV, he's a journeyman scholar and someone who has learned the lessons of life along the way.
Cesar Millan is one of the most famous dog behavioralists and trainers in the world. But many don't know that he came from Mexico to the United States without knowing English or with any money to his name in search of a better life. Listen to this inspiring episode of Behind the Brand with Bryan Elliott to learn the secrets of The Dog Whisperer.
Host Bryan Elliott sits down with actor Rainn Wilson who is probably best known for his iconic character Dwight Schrute on The Office. Rainn is also an entrepreneur, bestselling author and musician.
Bestselling author Simon Sinek sits down with Bryan Elliot and talks about what makes a great leader and how each of us, whether a leader or follower, needs more courage.
Shark Tank's Kevin O'Leary tells Behind the Brand host Bryan Elliott why all entrepreneurs and CEOs should be willing to be ruthless in business--including firing anyone who doesn't fit with the business -- even if they're family...There's much more to learn from this episode as Kevin share's some of his best business advice.
Hayley Williams is an American singer, songwriter, musician, and businesswoman. She is the lead vocalist, primary songwriter, and occasional keyboardist of the band Paramore.
Finally, the often camera-shy Candice Neistat shares it all. Candice is the wife of famed Youtuber Casey Neistat and a force in her own right. In this rare sit down interview Bryan Elliott talks with Candice about her jewelry business at Billy! and Finn brands; life with prolific vlogger Casey; being a mom; her best advice for entrepreneurs and much more! If you love the Casey Neistat vlog, you're going to love getting to know the other half of this power couple.
Dave Asprey is the founder of the Bulletproof brand born out of a fifteen-year single-minded crusade to upgrade the human being using every available technology. Asprey distills the knowledge of world-class MDs, biochemists, Olympic nutritionists, meditation experts, and more than $1M spent on personal self-experiments. From private brain EEG facilities hidden in a Canadian forest to remote monasteries in Tibet, from Silicon Valley to the Andes, high tech entrepreneur Dave Asprey used hacking techniques and tried everything himself, obsessively focused on discovering how to be healthy.
This podcast episode of Behind the Brand with Bryan Elliott featuring bestselling author Seth Godin is part 2 of 2 and was recorded in front of a live studio audience in February, 2018 in Laguna Beach, California. Seth talked and answered questions from the audience on various topics from business and personal life.
This podcast episode of Behind the Brand with Bryan Elliott featuring bestselling author Seth Godin is part 1 of 2 and was recorded in front of a live studio audience in February, 2018 in Laguna Beach, California. Seth talked and answered questions from the audience on various topics from business and personal life.
Daniel H. Pink, the number one best-selling author of Drive and To Sell Is Human, unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home. Everyone knows that timing is everything. But we don't know much about timing itself. This episode will not only help you win the day but dominate it.
Seth Godin gave me some advice that changed my life.Fair warning, I share some personal stuff. This is an edited clip from the end of a 2-hour by-invite-only conference I hosted with Seth in Feb. 2018. It has since gone on to received over half a million views on Youtube with no signs of slowing down. If you've been playing the victim or waiting to get picked...this podcast episode might be for you.
It turns out The "soft skills" like honestly, integrity and vulnerability have always been the most important to any kind of success. Ironically, unlike most other business related skills that can be taught, these skills must be developed because they are not inherent. I'm working on getting better in this area but admittedly it takes work. I like what author Brené Brown said: “Owning our story can be hard but not nearly as difficult as spending our lives running from it. Embracing our vulnerabilities is risky but not nearly as dangerous as giving up on love and belonging and joy—the experiences that make us the most vulnerable. Only when we are brave enough to explore the darkness will we discover the infinite power of our light.” Here's a little video of me trying to put this into practice.
Blake Mycoskie is the Founder and Chief Shoe Giver of TOMS, and the person behind the idea of One for One®, a business model that helps a person in need with every product purchased.
A simple idea has grown into a global movement: TOMS Shoes has provided over 86 million pairs of shoes to children since 2006, TOMS Eyewear has restored sight to over 600,000 people since 2011 and TOMS Roasting Company has helped provide over 600,000 weeks of safe water since launching in 2014. In 2015, TOMS Bag Collection was founded with the mission to help provide training for skilled birth attendants and distribute birth kits containing items that help a woman safely deliver her baby. As of 2016, TOMS has supported safe birth services for over 25,000 mothers.
TOMS humble beginnings happened unintentionally. While traveling in Argentina in 2006, Blake witnessed the hardships faced by children growing up without shoes. His solution to the problem was simple, yet revolutionary: to create a for-profit business that was sustainable and not reliant on donations. Blake's vision soon turned into the simple business idea that provided the powerful foundation for TOMS.
Anne Wojcicki is the the co-founder and chief executive officer of the personal genomics company 23andMe. Was this a timely episode? Yes. As it happens, I'm personally and professionally involved in this topic of DNA tech. And it's not a subject that comes without controversy, critics and skepticism. I get it. It's complicated. While only some of the present positive and negative effects of any ripples (ala Golden State Killer captured by DNA tech) emerge, the jury is still out on what the future holds. My prediction is that it's going to be rough seas before it's smooth sailing. That said, I'm on board. I'm all in because, well, it's personal. I share some of my story here with Anne, I hope you enjoy!
This exclusive event with bestselling author Seth Godin was originally recorded in 2010 but is still as relevant today as it was then. We were under embargo for many years until this talk was released on our Youtube channel a couple of years ago.
It's my pleasure to release this to our podcast for your listening pleasure now. Enjoy!
Fitness expert Jillian Michales has been committed to helping people to be the best versions of themselves and to live their happiest and healthiest lives for over a decade.
Jillian has dominated the health and wellness space with hit televisions shows, extensively successful fitness DVDs, the foremost exercise streaming platform fitfusion.com, 8 New York Times best-selling books, an award-winning podcast, live speaking engagements, her App that provides personal training and nutrition plans, popular social media channels and her personal website jillianmichaels.com. Through her platforms, she has built an international community of followers 100 million + strong.
In 2008, Jillian launched her company, Empowered Media, LLC, with her business partner Giancarlo Chersich. Over the past decade, Empowered Media has become a monumental wellness empire dedicated to total-life solutions comprising all aspects of living well, including nutrition, fitness, self-help and overall lifestyle. The company has invested in like-minded companies including Thrive Market, Lucky Jack Coffee, AQUAHydrate and Giggles N’ Hugs.
Gabby Reece is probably best known as a professional volleyball player, model, fitness expert and wife of big wave surfer Laird Hamilton. Bryan Elliott sat down with Gabby in this exclusive full-length interview to take you Behind her Brand talking about her business, Laird Superfood; her marriage and children; staying fit at any age and much more.
Join host Bryan Elliott Behind the IKONICK Brand and listen to the lessons of e-commerce success and personal branding with founders Jeff Cole and Mark Mastrandea. IKONICK has also recently partnered with Scooter Braun and Gary Vaynerchuck to take the company to the next level.
Host Bryan Elliott goes Behind the Brand with Melanie Whelan, CEO of Soul Cycle, who shares her experience building the iconic brand. Whelan began her career working in corporate development for Virgin America and Starwood. Prior to joining Soul Cycle, Whelan was vice president of business development for Equinox Fitness and is now taking the Soul brand to new heights.
Born and raised in St. Louis, Missouri, Danny Meyer grew up in a family that loved great food and hospitality. Thanks to his father’s travel business, which designed custom European trips, Danny spent much of his childhood eating, visiting near and far-off places, and sowing the seeds for his future passion.
In 1985, at the age of 27, Danny opened his first restaurant, Union Square Cafe, launching what would become a lifelong career in hospitality. 30 years later, Danny’s Union Square Hospitality Group (USHG) comprises some of New York’s favorite and acclaimed restaurants, including Gramercy Tavern, The Modern, Maialino, Shake Shack and more. USHG also offers large-scale event services, foodservice solutions for public and private institutions, industry consulting, and educational programming.
Kendra Scott was just 19 years old when she started her first business, a hat shop. She was determined to succeed but ultimately had to close the business after 5 years. Soon after Scott started making custom jewelry to be able to be a mom and earn some money.
The little business took off and soon she was selling her products all over and now her brand is valued at a billion dollars. Watch this inspiring story and let us know what you think.
This might possibly be the last podcast on marketing you'll ever need...Seth Godin is a bestselling author, teacher and speaker. His new book, This is Marketing, is probably the first and last book you'll ever need to buy on marketing. Hope you enjoy this Behind the Brand look with Seth.