Roadmap To Grow Your Business: Recent Episodes
Stacey Brown Randall
Straight talk with Stacey Brown Randall from Growth By Referrals and Sticky Client Experiences to help small business owners and solo-preneurs grow their business by generating referrals without asking and bringing in new clients in an authentic way so that you stay in your expert space (attorney, CPA, financial advisor, realtor, consultant, coach, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." Stacey's journey from business failure to business success provides a direct and practical roadmap that you will want to follow. Learn how to generate referrals without asking, create a sticky client experience and take control of your business.
Are you overlooking referral opportunities simply because you don't recognize them as referral opportunities?
In this short episode, I'm sharing seven situations that naturally happen in growing businesses and how these moments can create opportunities for referral ROI. I'll explain why recognizing these opportunities early matters and why the language and strategy you use can make all the difference.
By the end, you'll have a simple list of upcoming business moments to put on your radar so you can start planning now.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/426
Can a referral strategy continue to deliver results years after you first learn it?
Recently, I caught up with one of my alumni clients, attorney Katherine Taylor. After working together, she went from averaging just 12 referrals a year to consistently generating 65-85 referrals annually.
Learn what helped make referrals a sustainable part of her firm and how those systems have continued to serve her firm years after our active work together ended.
We also discuss why human connection matters more than ever in a business world increasingly influenced by social media, AI, and online communication.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/425
Is the biggest opportunity to grow your business hiding inside the referrals you are already getting?
Attorney Terry Bruner talks about why his firm, despite generating 85% of its revenue through referrals, decided it was time to build a real referral system.
Terry shares the mindset shifts, strategies, and early wins that proved referrals don't have to be left to chance. Stop relying on luck and start building a referral strategy designed for long-term growth.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/424
What if your referral data is already telling you exactly where to focus?
In this episode, I share the simple framework I use to determine whether you should strengthen existing referral sources or cultivate new ones.
You'll learn how to build a referral strategy based on data not guesswork, so you can focus your efforts where they'll have the greatest impact.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/423
Have you ever wondered what actually goes into generating referrals without asking?
In this episode, I'm sharing what I teach my clients to generate consistent referrals without asking, paying incentives, or relying on awkward conversations.
I'll walk you through my Three Ps framework and explain how to build a referral strategy that feels authentic.
By the end of this episode, you'll have a clear roadmap for creating a sustainable referral system that delivers results year after year.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/422
What if wanting more referrals isn't actually about getting more clients?
This is something that almost no one talks about when it comes to referrals. Yes, referrals generate leads and revenue, but they also create something much deeper.
I'll share the three questions every business owner is asking beneath the surface and explain why building a referral-based business is about much more than generating new clients.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/421
Have you ever wondered why some business owners consistently receive referrals while others struggle to generate them?
In this episode, I'm sharing why building a referral-based business starts with your mindset long before you implement any referral strategy. I'll also walk you through the first two steps of my five-step framework and show you how changing the way you think about referrals can completely change your results.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/420
For this week's podcast takeover, I'm turning the microphone over to Ivy Slater, host of Her Success Story podcast.
I share the story behind my business journey, the lessons I learned from a failed company, and how generating 112 referrals in my first year as a coach completely changed the direction of my business.
We also discuss building a business that supports your life, creating systems for referrals, and challenging long-held beliefs about how referrals actually work.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/419
In this special podcast takeover episode, I'm joining forces with Ryan Kimler from the Net Profit Podcast to share my unique approach to generating referrals without the awkward ask.
Hear about creating a referable client experience that focuses on how your customers feel, rather than just the services you provide. We also dive into the psychology of trust and explore actionable strategies to nurture relationships with your referral sources.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/418
Get ready for another podcast takeover! I'm thrilled to have Shauna Lynn Simon, the powerhouse behind the Real Women, Real Business podcast, flip the script and interview me on this episode of Roadmap to Referrals.
As a business coach who helps "Accidental CEOs" build game-changing systems and strategies, Shauna Lynn asks me all about the secrets of referral success. I share why your sales process isn't complete without a referral strategy and give you a few actionable steps you can implement today to start generating referrals naturally and consistently.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/417
What happens after you've figured out how to consistently generate referrals?
In this Where Are They Now episode, I sit down with alumni client Jackie Ho, architect and co-founder of Ho & Lacy Architecture, to discuss her referral journey.
Jackie shares how she moved from needing more referrals to focusing on better referrals and how that shift transformed her business growth strategy.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/416
What happens when referrals become the foundation of your business growth?
In this episode, I'm sharing a personal reflection on the impact referrals have had on my business, my family, and the life I've been able to build.
I'm sharing this to remind you that referrals are about more than revenue. When done correctly, referrals create stability, freedom, and opportunities that impact every area of your life.
If you're ready to create a consistent referral strategy without asking, this episode will help you see what's truly possible.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/415
A question I hear often is, "How much of my business should come from referrals?" You may be surprised that my answer isn't 100%.
I'll walk you through real client examples that show how understanding your percentages can reveal untapped growth potential and help you build a more balanced business. If you're looking for more referrals, this episode will help you identify the next growth lever inside your business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/414
Have you ever wondered why some referrals become clients quickly, while others go nowhere?
In this episode, I'm joined by Jeremy Kanne, a fractional CMO who works with manufacturers, to discuss what it truly takes to build a referral strategy that lasts in the long term.
Jeremy shares how his engineering mindset helped him build clear referral processes, strengthen relationships, and generate more trust with potential clients before the first conversation even happens.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/413
What if reviewing your referrals only took 7 minutes? In this episode, I walk you through exactly what to track, measure, and review each quarter to stay in control of your referral growth.
If you're ready to stop overcomplicating things and start generating more consistent, predictable referrals, this episode is for you.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/412
What happens when you stop asking for referrals and start building a system instead?
In this "Where Are They Now?" episode, I reconnect with David Ferguson, a financial advisor and past client who implemented my referral strategies years ago and never looked back.
We talk about what changed, what stuck, and how referrals became a natural, sustainable part of his business (without awkward asks or pressure tactics). If you've ever wondered whether a referral strategy can actually last, this episode is your proof.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/411
It's time for another podcast takeover episode! I'm sharing an interview I did on Speaking Your Brand with Carol Cox, where we talk about why great work alone isn't enough to get referrals and what it really takes to become referable.
If you've been relying on hope, great service, or the occasional ask, this episode will show you a more strategic and sustainable way forward.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/410
Are you trying to control who your network sends your way? In this episode, I'm revealing why "training" your referral sources actually backfires, and what really works instead.
You'll learn how to build real relationships that drive consistent, high-quality referrals without asking, so the right clients start finding their way to you naturally.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/409
If you've ever joined a networking group hoping it would lead to referrals, only to feel disappointed, you're not alone.
We are continuing our 3-part series on getting more people to refer you. Today, we're focusing on how to use networking the right way to generate referrals without asking for them.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/408
If you've ever thought, "I need more people referring me," you are not alone. This is the first episode of a new three-part series, where I answer the most common questions I get about building a referral network.
But before you jump in, there are five questions you need to answer first. Skip them, and you'll waste time, burn out, and get nowhere. Answer them honestly, and you'll finally have a clear plan to connect with the right referral partners who'll actually help grow your business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/407
What if the secret to referral growth has nothing to do with the perfect strategy and everything to do with just getting started?
Realtor Marcellus Heath spent nearly a year following my work before finally taking the leap into the BRB coaching program. Learn what happened when he stopped overthinking and started building, and the simple mindset shift that unlocked his referral growth.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/406
What if one question could unlock your referral growth?
In this short but powerful solo episode, I ask a single question that has the potential to shift the way you think about referrals entirely. It may sound simple. But your answer might surprise you.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/405
We're excited to launch our new "Where Are They Now" series, spotlighting former clients and how referrals have shaped their success since working together.
First up is Amanda Mingo, a personal injury attorney and one of my very first clients. Over the past decade, she has transformed her practice by shifting from professional networks to client referrals, and the growth has been remarkable. Tune in to hear her incredible story!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/404
Last week, we explored three don'ts of referrals, helping you shift your mindset about what it means to receive them.
This week, we're focusing on the positive. I'm diving into three powerful dos for generating referrals for your business that you can implement right away.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/403
Wondering why your referral efforts aren't paying off? I am sharing three things you might be doing that are holding you back from generating consistent referrals.
Join me as we explore three referral don'ts and set the stage for next week's episode, where I'll share three things TO DO to help you generate referrals for your business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/402
Who are the real MVPs sending business your way? Your referral MVPs are what I like to call your low hanging fruit, so don't ignore them!
Stop spending energy chasing cold leads when you've got trusted advocates already in your corner. I'll show you how to identify these referral champions and why they're your secret weapon for sustainable business growth.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/401
In this special 400th episode of The Roadmap to Referrals, I'm excited to celebrate this milestone with you by revealing the five referral metrics you need to be tracking to boost your referral success.
By the end, you'll know exactly what to track, where to track it, and how these metrics lead to more sustainable, high-quality referrals for your business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/400
As a business owner, do you know your founder type? Due to the popularity of last year's podcast takeover series, I am welcoming Naomi Gora, Founder of Brand Whisperers, to take over this episode.
Naomi has developed a founder type assessment that helps business owners better understand their strengths, stressors, and decision-making and use that knowledge to clarify their value.
Join us as we explore how understanding your unique founder profile can transform the way you generate referrals and run your business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/399
Want to make this your best referral year yet? I'll share three powerful referral strategies to help your business thrive in today's ever-changing market.
Trust matters more than ever, and your prospects are seeking genuine connections. I'll show you exactly how to deliver that authenticity they're craving, plus a tip to help you streamline your referral systems for the entire year.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/398
Trying to figure out how many referrals you need to reach your client goals? Let's move beyond guesswork and focus on real numbers.
I'll guide you through a practical case study that shows you exactly how to hit your targets. Together, we'll create a clear roadmap for getting the referrals you need to grow your business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/397
Ever wondered how many referral sources you really need to grow your business? I tackle a question from a listener who asked, "How many referral sources should I ideally seek to work with?"
If you've ever felt overwhelmed by the numbers thrown around by so-called experts, you're not alone. Join me as I break down the metrics you need to track to better understand your referral landscape.
By the end of this episode, you'll have a clearer picture of what your referral strategy should look like for the upcoming year.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/396
She didn't come to play; she came to win! Learn how Candice Frazer's winning mindset propelled her referral generation and accelerated her business growth.
After attending our last Referral Accelerator workshop, Candice achieved an incredible 282% ROI—proof that the right strategies yield real results!
Want to know how she did it? Discover the strategies that helped Candice achieve growth quarter over quarter and how you can implement similar tactics in your own business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/395
To wrap up the year, I've got a special treat for you. We're replaying our most popular episode ever! The insights shared in this episode remain just as powerful and relevant today as when they first aired.
Feeling stuck when it comes to sales? Not sure how to keep those new clients coming in? Let's dive into some tried-and-true strategies that'll help you crush it in the new year.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/394
As is tradition, I'm sharing my most listened-to episode of 2025! Join me as I dive into four powerful tactics to kickstart your referral game in the new year.
Whether you're looking to reconnect with past prospects or cultivate new referral sources, I've got you covered.
Plus, I'll walk you through setting achievable goals that can increase your referral success in 2026! Don't miss out on these actionable tips that can transform your business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/393
What if you could redefine your future without the pressure of traditional goal setting? Join me as I welcome Kathy Brown, who shares her unique Horizon Destination Planning Framework.
Discover how to create a vision for your life that goes beyond mere accomplishments and learn how to set long-term goals that truly resonate with your everyday life, making goal setting feel fun and achievable.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/392
Ever wondered why some businesses seem to get referrals pouring in while others struggle?
Join me as I share insights from my recent presentation at the Solo Summit hosted by Lettuce Financial, where I discuss the psychology behind referrals and why doing great work alone won't guarantee you a flood of referrals.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/391
Last week, we talked about the "gratitude effect" and its important role in recognizing our referral sources.
In this episode, I am breaking down two essential actions you need to tackle before the year ends. Trust me, these are simple yet impactful actions that can strengthen your referral relationships.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/390
In this episode, we're diving into a topic that's close to my heart: gratitude. But we're not just talking about feeling thankful; we're exploring the gratitude effect and how it can supercharge your referral strategy!
Join me as I share how expressing gratitude can transform your relationships with referral sources and drive meaningful actions to grow your business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/389
Have you ever wondered what it's really like to write a book? Join me and my good friend, Mike Kim, as we share our experiences, challenges, and triumphs in the world of publishing.
Mike and I cover everything from the mental hurdles of writing a second book to the evolution of our writing processes over the years. We also share our thoughts on the impact of AI and the importance of storytelling.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/388
Are you ready to become referable? Join me as I break down the final section of my new book, The Referable Client Experience.
Part three focuses on bridging the gap to referrals, identifying your referral hot zones, and using the appropriate referral seed language at the right moments.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/387
Did you know that feelings drive the client experience? In this week's episode, I share insights from my book on how to recognize and address the emotions your clients experience at each stage.
I'm breaking down the importance of relationship-building touchpoints in your client journey! Learn how to ensure your clients feel valued at every stage.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/386
Are you ready for an insider's look at my new book, The Referable Client Experience?
Join me as I break down the first section of the book, where we explore how your business can leverage its unique strengths to create an unforgettable client experience.
I'll also highlight two essential exercises that will help you elevate your client interactions. Don't miss out on the special offers I have for you, too!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/385
I'm super excited to share that my new book, The Referable Client Experience, is officially live!
Join me as I celebrate this milestone and dive into who this book is for, why I wrote it, and how it can transform your business.
Plus, I've got some fantastic bonuses to share. Don't miss out, because they're only for a limited time!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/384
Join me for a fun chat with Jesse Finkelstein, my publisher at Page Two Publishing. We discuss what publishers really look for in authors and why hybrid publishing has been an excellent fit for me.
Whether you're aspiring to write your own book or are simply curious about the publishing process, we have valuable insights to share.
Plus, I give you the inside scoop on my upcoming book, The Referable Client Experience, and some awesome bonuses for those who grab a copy early!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/383
In this episode, I sit down with Sally Reddy, a tax controversy attorney. She shares her journey of starting her own law firm and the importance of building trust through referrals.
Discover the importance of referrals in Sally's practice, particularly in the sensitive field of tax law, where trust is paramount. Hear her experiences, the challenges she faced, and the valuable insights she gained about creating a referable client experience that encourages referrals.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/382
Are you calculating the ROI of your referral activities?
As we enter Q4, it's the perfect time to reflect on your referral strategy! In this episode, I break down the many benefits of referrals that go beyond just financial returns. From attracting high-quality clients to saving time, there is so much to gain!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/381
Do you send thank-you cards every time you receive a referral?
In this referral Q&A episode, you’ll hear about my recent LinkedIn poll regarding the practice of sending handwritten notes. I also answer two questions from listeners: whether to include a gift with your thank-you cards and how to obtain mailing addresses.
Tune in to learn how a simple thank-you note can make a significant impact on your referral strategy and help you build lasting connections with your referral sources!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/380
"Referrals from people who already know us, like us, and trust us close faster than organic leads."
Join me as I chat with Mindy Flanigan and Richard Carlton from Inspiring HR about their journey through the Referral Accelerator program. Learn how they turned their referral challenges into opportunities for growth.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/379
Are you wondering why your referral generation isn't yielding the results you were hoping for? In this episode, learn four key reasons why your referral generation might be lacking and how you can fix it.
You’re already doing great things, but sometimes a little tweak in your approach can make all the difference. Don’t miss out on the insights that could transform your approach to referrals.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/378
Are you struggling to identify your existing referral sources? In this episode, I share powerful insights from past clients who have transformed their referral strategies.
Discover how understanding who your referral sources are can empower you to take control of your business growth. Hear their inspiring stories and learn actionable steps to cultivate more referrals for your business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/377
Are you aware of the one referral opportunity you're likely missing?
In this episode, I discuss a foundational strategy I like to call the Low-Hanging Fruit Strategy. Statistics indicate that your chances of selling to an existing client are 60-70%, compared to just 5-20% for new prospects. This episode is filled with insights on how to tap into that potential!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/376
Why should you start generating referrals today? You're likely sitting on your next client; you just don't know it yet.
Discover the two key reasons that can transform your referral strategy and help you connect with clients you didn’t even know were ready to refer you. Let’s jumpstart your referrals and set you up for success in both the short term and long term.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/375
Thinking about going 100% referral-based? In this episode, I’m breaking down why that might not be realistic for most businesses.
I’ll explain the importance of diversifying how you bring in clients and why referrals should still be your main focus. Plus, I’ll dive into the deeper meaning behind receiving referrals and how they can boost your confidence as a business owner.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/374
It’s the final podcast takeover episode, and we’re going out with a bang! Join me and Raul Hernandez from the Do Good Work podcast.
Together, we discuss the importance of having a referral strategy for founder-led companies and how to generate referrals without asking or paying for them.
I truly believe that this episode will inspire you to rethink your approach to referrals and help you cultivate meaningful relationships that lead to a steady stream of business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/373
Are you tired of the old-school tactics of asking for referrals?
In this podcast takeover episode, I chat with Jay Tinkler from The Remarkable Project about a fresh perspective on referral generation.
We discuss the critical distinction between genuine referrals and mere introductions, and why understanding this difference can significantly impact your business.
Learn how to cultivate a referable client experience and the key strategies to keep your referral sources engaged and motivated to keep referring you.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/372
Are you tired of the awkwardness that comes with asking for referrals?
I’m excited to share this takeover episode with renowned interior designer LuAnn Nigara, and host of the popular podcast A Well-Designed Business. Together, we discuss the concept of generating referrals naturally—without manipulation or gimmicks.
Discover how to build a referable client experience that not only enhances your relationships but also keeps you top of mind with your clients long after the project is complete.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/371
Our next podcast takeover episode is with the amazing Jeni Bukolt from GSD with Jeni. We discuss the biggest mistakes business owners make when it comes to referrals and how to shift your mindset to see results.
We also touch on protecting your mindset as an entrepreneur, the importance of building authentic relationships, and overcoming self-sabotage.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/370
In this podcast takeover episode, we welcome Marlon Griffith from the Griffith Law Firm. Marlon is not only a fantastic client but also a delightful person to spend time with. We had a lively conversation that I know you’ll enjoy!
Marlon and I discuss the common myths about referrals and how to shift your mindset from being a hustling salesperson to a trusted resource. We also talk about the psychology behind referrals and the five essential steps to generating referrals without asking.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/369
In this episode, I had the pleasure of welcoming Michele Williams, the host of the Profit is a Choice podcast, as part of our podcast takeover series. We have been friends and collaborators since we co-authored a book together in 2019.
Michele and I discuss how to cultivate relationships with your referral sources and the language tactics you can use to plant referral seeds in various scenarios.
If you’ve ever felt uncomfortable asking for referrals or wondered how to create a steady stream of warm leads, this episode is for you. We break down complex concepts into easy-to-understand strategies that you can implement right away.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/368
Our next podcast takeover episode features Larry Kendall from Ninja Selling. It also was a unique opportunity, as we were able to record in the same room!
We discussed the importance of building genuine relationships in business because referrals are all about connections, not just asking for them outright.
I shared personal stories from my journey and how my diverse experiences have shaped my referral strategies. It was a fun and insightful conversation, and I am excited for you to listen in!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/367
In our first podcast takeover episode, I had the pleasure of being interviewed by Jay Berkowitz, the host of the Ten Golden Rules of Internet Marketing for Law Firms podcast. Together, we crafted the 10 Golden Rules of Generating Referrals Without Asking for attorneys.
Whether you're an attorney aiming to improve your referral strategy or a business owner looking to expand your network, this episode is filled with actionable strategies and valuable tips applicable to any industry.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/366
This summer, we are doing something a little different — a podcast takeover!
Join me as I share insights from other podcast hosts who interviewed me on their shows. Get ready for conversations that go beyond just referrals.
Our Summer Series kicks off next week with Jay Berkowitz, where we discuss the 10 golden rules of getting referrals without even asking. Discover new perspectives and strategies to elevate your business!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/365
Are you feeling the impact of a trust recession in your business? Referrals are the antidote to a trust recession. Over 80% of people prefer to make buying decisions based on recommendations from someone they trust.
In business, trust is the real currency, and relationships are the economic driver. Tune in to discover how to nurture your referral sources to ensure you’re the one getting referred. Let’s get your referral strategy locked in!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/364
Join me as I chat with David Dedman, a seasoned financial planner with over 32 years of experience. Discover how David transformed his referral strategy from sporadic to sustainable by adopting a repeatable process.
We explore the challenges he encountered during his first year in the Building a Referable Business coaching program. David shares his experience of the "grindingly slow" start and how his dedication to the process led to a remarkable breakthrough in his second year.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/363
Ready to unlock the secrets of successful entrepreneurship? Join me and LuAnn Nigara as we dive into the 10 essential principles that every entrepreneur should embrace.
With decades of experience and over 1,100 podcast episodes under her belt, LuAnn offers invaluable insights that can help you elevate your business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/362
Why do your team members shy away from asking for referrals? It’s not just about the scripts! Join me as I unpack the science behind referrals and share strategies to make the process feel natural and effective.
We explore why traditional asking methods often fail and how to shift your approach. Say goodbye to uncomfortable asks and hello to authentic connections!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/361
In this episode of our scenario series, I tackle a question from a financial advisor who is unsure how to connect with a potential referral source without risking their relationship.
We explore the science behind referrals and why asking for them directly can sometimes shut down the very connections we hope to build. I’ll also share strategies to help you reach out effectively while respecting your relationships.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/360
Welcome to the first episode of our new Scenario Series, where I address real-life questions and situations that you, my listeners, encounter on your referral journey.
Have you ever wondered why you’re not receiving referrals from your clients’ friends and colleagues? I’ll break down how to approach this scenario and gather the information you need to boost your referral game.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/359
We’re back with our second hot seat session. Alex is a real estate agent who has been in business for 12 years. After discussing the number of referrals he currently receives, we created a tailored 90-day strategy to help him achieve a significant increase in referrals for his business.
If you missed last week’s episode with Christine, an attorney, be sure to go back and listen. It’s fascinating to see the similarities and differences in referral strategies across different industries!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/358
In this episode, I revisit a format I haven’t used in a while: hot seats!
Christine is a family law and estate planning attorney from Tampa, Florida. She shares her experiences and challenges with generating referrals, and together, we map out a strategic plan to help her unleash a referral explosion in her practice.
Mark your calendars! On April 28th, I'm hosting a FREE three-part training session to help you master your referrals as we head into summer. Sign up now to get ready to transform your referral strategy!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/357
Ready to unlock the secrets of referrals? In this episode, I share five essential questions you should be asking about your referral strategy. These questions have the potential to transform the way you approach generating referrals for your business.
Plus, I’ve included a bonus question addressing your biggest frustrations with referrals. I want to hear from you! Your insights could be featured in a future episode, and I’m here to help you tackle those challenges.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/356
It’s the start of Q2 and time for a quick quarterly referral review. Are you ready?
Learn my proven methodology for conducting a quarterly review that can revolutionize your referral process. I’ll explain how to create a simple yet powerful tracking system to monitor your referrals, understand client conversion rates, and assess revenue generation.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/355
In this episode, I had the pleasure of chatting with Jeni Bukolt, the founder of Haven Creative. Jeni is not only a talented communications professional but also a dedicated member of the Building a Referable Business (BRB) coaching program.
Together, we discussed the importance of referrals, the challenges of building a referral strategy, and the incredible results Jeni achieved in her first year of the program.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/354
Do you feel like you're not getting enough referrals or struggling to convert them into clients? It's important to look beyond just the quantity of referrals you receive.
If you've been following along, you know we've already covered the essential steps for capturing the correct information and nurturing your existing referral sources. In part three of our referral must-dos, we focus on identifying your gaps and how to leverage metrics to boost your referral game.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/353
As we continue our series on the Referral Must-Dos, this episode focuses on the steps you should take after identifying your referral sources. If you missed last week’s episode about the importance of identification, I highly recommend checking that out first to get the full context.
These three must-dos are foundational for creating a successful referral strategy. By implementing them, you’ll be well on your way to unleashing a referral explosion in your business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/352
Join me in this episode as we kick off a new series dedicated to the must-dos for generating referrals effectively. After wrapping up our insightful series on the must-knows about referrals, we shift gears to focus on practical strategies that can transform your referral game.
If you've ever felt overwhelmed by the conflicting advice out there about referrals, you're not alone. That's why I'm here to help you cut through the noise and provide you with actionable tips that truly work.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/351
In this milestone episode, we celebrate 350 episodes dedicated to helping you generate referrals in your business without asking or manipulation.
Join me as I chat with Mindy Passmore, a VIP client who has doubled her referrals in just six months by implementing my proven referral strategies. Mindy shares her insights on the importance of trust, nurturing relationships, and the impact of genuine gratitude in building lasting connections.
Whether you're a seasoned entrepreneur or just starting out, Mindy's success story will inspire you to rethink your referral strategy and take actionable steps toward growth!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/350
In part three of our referral must-knows, we explore the vital roles in the referral triangle: the referral source, the prospect, and you as the solution provider. Do you know which one is the most important in the referral process? It may not be who you expect!
Learn why understanding these three roles is essential for your referral success and how to effectively categorize and engage with your referral sources to create a strategy that leads to a steady stream of referrals in your business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/349
February is all about love, and we are falling in love (or back in love) with referrals! Join me for part two of the referral must-knows and discover how to build a referable business without compromising who you are.
Don't forget to check out Episode 347 for Part 1 of this series and stay tuned for more insights in the upcoming episodes.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/348
Are you ready to fall back in love with referrals? February is the month of love, and we're focusing on the love of referrals!
If you are tired of getting sporadic referrals, it's time to turn that around! I break down the essential strategies you need to understand to create a consistent flow of referrals in your business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/347
Do you know your referral KPIs? Discover the four must-have KPIs that every business owner should track to maintain a steady stream of referrals and revenue.
I offer practical tips on how to collect and analyze your referral data, empowering you to make informed decisions that promote growth. Learn how to measure your success and set actionable goals for the year ahead!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/346
Are you tired of chasing leads that don’t convert to clients? Discover how to build a referral-first strategy that generates high-quality clients without asking or manipulation.
In this episode, I will guide you through the essential steps to analyze your referral history, identify what’s working (and what’s not), and pinpoint areas for improvement in your business.
If you want to transform your approach to referrals and create a sustainable system for growth, you’ve come to the right place.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/345
Ready to kickstart your referral game this year? I’ll guide you through four essential tactics to implement at the beginning of the year to keep you top-of-mind with potential referral sources.
From reconnecting with past prospects to creating a solid outreach plan, these insights will set you up for referral success. Whether you're listening in January or later in the year, these strategies can be adapted to fit your timeline, but work best when done at the beginning of the year.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/344
Welcome to 2025! If you're feeling the pressure of the new year, you're not alone. Join me as I discuss the importance of easing into the year and approaching it honestly and authentically.
I also share my journey of pursuing a revenue goal for nearly a decade and the three key strategies that helped me finally achieve it.
If you're feeling overwhelmed at the start of the new year, this episode is for you. Discover how to ease into your goals and embrace the journey ahead.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/343
Why are referrals so powerful? They come from trusted sources, making potential clients more likely to choose you. Plus, referrals often lead to higher conversion rates and lower marketing costs!
As we close out 2024, I want to motivate and empower you to take action for 2025. This special episode features insights from 10 amazing business owners who share how referrals have impacted their success.
I encourage you to listen closely to these inspiring stories and think about how you can implement similar strategies in your own business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/342
In this special mystery referral episode, we revisit our most listened-to episode of 2024! Think you know which one it is? I'll give you a hint: It has to do with speed and its impact on generating referrals.
Get ready to uncover insights that could change your approach to referrals forever. Tune in and see if you can guess which episode has captured the attention of so many listeners!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/341
In this Q&A episode, I answer a question from Bre, a new real estate agent who feels overwhelmed by the sheer volume of podcast episodes available and is eager to create a referral plan for 2025.
If you’ve ever felt lost amidst a sea of information or unsure where to start with generating referrals, you’re not alone! Bre’s question resonates with many of us, and I’m here to help you navigate these challenges.
Join me as I share a curated playlist specifically designed for those new in their business journey. Whether you’re a newcomer like Bre or a seasoned professional looking to refresh your approach, this episode is filled with valuable insights and practical advice.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/340
It’s time for my year-end referral reflection episode! In this episode, you will learn the five key components of a successful referral strategy, along with tips for overcoming challenges and maintaining a positive mindset as we enter the new year.
Stay tuned until the end for exciting updates about the podcast, a few of my favorite new gadgets and tools, and details about a special VIP in-person experience scheduled for early 2025!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/339
It's time to take action! This is the final part of our three-step Q4 referral plan. If you missed episodes 329 and 334, make sure to check them out for the groundwork we established in October and November.
In this episode, we'll focus on actionable steps to prepare for the new year. I'll explain how to create a touchpoint plan and provide insights on effectively following up with referred prospects. We'll also discuss ways to nurture new connections to ensure you stay top of mind. Let’s make 2025 your best year yet!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/338
I am excited to share my conversation with Liz Walton, a successful interior designer from Pennsylvania and one of my VIP “Referrals in a Day” clients. Discover how Liz skyrocketed her business revenue by $185,000 in just nine months through the power of referrals—without ever asking for them!
Liz also hares her "aha" moments, the strategies that turned her referral game around, and how she and her team embraced a systematic approach to nurturing relationships. Tune in to learn how you can apply these successful strategies to your own business!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/337
We continue with part two of Now and Then, where I reflect on my journey from business failure to success over the past 11 years. In this episode, you’ll hear lessons four through seven on how I transformed my approach in business number two.
If you missed part one, I strongly encourage you to listen to episode 335, where I shared the first three lessons I learned from my initial business failure and how I applied those lessons to build a more successful second business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/336
Ready for a trip down memory lane? In this episode, we take a reflective journey back to the very first episode of this podcast, recorded back in 2018, where I discussed the seven ways I overcame a business failure.
You’ll hear snippets from that episode, and I’ll share my thoughts on each point, discussing what has changed, what remains the same, and how my perspective has evolved over the past five years. This is going to be fun!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/335
We continue our 90-day planning series focused on enhancing your referral strategy as we approach the end of the year.
This episode builds on the groundwork we laid in episode 329, where I guided you through the preparation phase. Now, it's time to take action and set yourself up for success in 2025.
If you’re an attorney or a real estate agent, pay special attention, as I also share details about our exclusive cohorts designed just for you!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/334
Have you ever thought about the different returns on investment you can get from investing in referrals? In this episode, I chat with Melanie Shaffer, CEO of Talent Suite and a member of the BRB coaching program.
Melanie shares how implementing a structured referral strategy has saved her valuable time while still generating results. Discover how you can apply these insights to your own referral strategies.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/333
Have you ever wondered who your ideal referral sources are? In this episode, I explain the differences between upstream and downstream referrals and why understanding these two can significantly impact your business generation and relationship-building efforts.
I will also share practical examples, including my own experiences, to illustrate how grasping this flow can enhance your referral strategy.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/332
Are you an introvert, extrovert, or maybe even an ambivert? Do you think your personality type impacts your ability to generate referrals?
Tune in to discover insights that can help you leverage your unique personality to grow your business through referrals.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/331
It’s time for another Q&A episode! Join me as I dive into some fantastic questions from listeners like you about making time for referrals and creating meaningful connections.
I address how you can be authentic and transparent without feeling pushy or salesy. It’s possible to receive referrals while staying true to your values, and I share strategies that can help you achieve that balance.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/330
As we enter the last quarter of the year, it’s important to take a methodical approach to managing and generating referrals. This period can often be stressful due to looming deadlines and the pressure to finish strong.
In this episode, I will calmly and methodically explain how to prepare for referrals over the next 90 days. We will focus on preparation in October, taking action in November, and planning for the next year in December.
No stress, just strategy!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/329
Have you ever watched the Netflix show The Home Edit? Whether you're a fan or not, I promise this episode will be fun and valuable as we dive into how you can apply their organizing principles to your referral process.
Similar to the KonMari method, we will use The Home Edit's four-step process: Edit, Categorize, Contain, and Maintain to create a more efficient and effective referral strategy for your business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/328
I believe that the right boundaries can give you the freedom to thrive in your business. But what does that really mean?
Freedom doesn't necessarily mean lounging on a beach all day; it's more about feeling in control and energized by your work while still having time for family and personal projects.
Tune in to learn how I simplified my offerings to create more freedom and energy in my work and how you can do the same!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/327
Are you having trouble getting referrals despite your best efforts? You're not alone!
If you've ever wondered, "I'm doing everything right, so why aren't I getting referrals?" then this episode is for you. I'll explain the 5 key reasons why your referral efforts might not be giving you the results you want.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/326
Feeling overwhelmed and in need of a reset as we head into the final months of the year? Join me on a journey to declutter the mind and reset for success.
Get ready to tackle the rest of the year with a clear plan of action. Tune in for tips on how to reset, refocus, and get back on track in both business and life.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/325
Ever heard the stat that 91% of customers say they'd give referrals, but only 11% of salespeople ask for referrals?
Survey results can be misleading when it comes to generating referrals. Find out why clients may not refer just because they say they would if asked. It's all about the context and circumstances. Let's break it down and uncover the real story behind these numbers.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/324
Are you craving predictability in your business? In this episode, we are diving into the topic of predictability in business and how it relates to leads, clients, and cash flow.
We explore the key actions and mindset shifts needed to control predictability in your business and referrals. From nurturing referral sources to executing a repeatable client experience, we've got you covered!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/323
Phil Crowley is an attorney and a second-year member of my coaching program, Building a Referable Business. Hear firsthand from Phil about his experience in BRB and how he transformed his business by implementing systematic and regular referral strategies.
Phil shares his journey of increasing his referrals by 300% in just 7 months using the strategies and principles from the program. If you are looking to boost your referrals and learn from real success stories, this episode is a must-listen!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/322
Are you ready to supercharge your referral strategy? In this episode, we'll build on last week's topic and discuss the factors that can impact how quickly you receive referrals.
We explore the role of mindset, network connections, and identifying key referrers in maximizing your referral potential. Tune in to gain valuable insights on building a referable business through purposeful referral generation strategies.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/321
Are you planting referral seeds but unsure of when they'll sprout? In this Q&A episode, I answer a listener's question about the timeline for referral seeds to bear fruit.
I discuss the importance of planting referral seeds with the right people, building relationships, and managing expectations. Know that referrals are a powerful way to grow your business, and with a strategic approach, you will see significant results.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/320
We just wrapped up an amazing summer series on the podcast where business owners shared how they solved pressing problems outside of their zone of genius. Check out my reflections in this episode.
If you missed any of the episodes in this series, I highly recommend going back and listening to them. You can start at episode 312 and work through each episode to gain valuable insights from these successful business owners.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/319
Ever dreamt of living in two countries while running your business? Join us for the final episode of our summer series where you’ll hear about my next guest doing just that!
From setting boundaries to embracing digital nomadism, Sheila M. Wilkinson shares valuable insights on running a business from two countries. Tune in to discover how Sheila navigates entrepreneurship across continents and find inspiration for your own business journey.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/318
In this episode, business owner Mike Kim shares how he solved the problem of needing to hire virtual help in his business. He explains how he knew it was time to bring someone on board and the exact steps he took to make that decision.
Mike's insights offer encouragement and practical advice for those facing similar challenges. Listen to how Mike identified what tasks to outsource and how he successfully integrated virtual help into his workflow so he could focus on revenue-generating activities to grow his business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/317
Are you ready to prioritize profit in your business? In this episode, I discuss a crucial topic that many business owners shy away from - profitability. I also share personal anecdotes and lessons learned from my own journey towards profitability.
From overcoming past financial challenges to implementing a popular profit strategy, I explain how these changes have positively impacted my business, my mindset towards money, and my business's financial health, which has provided me with not only peace of mind but a sense of control over my finances.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/316
Are you struggling to narrow down your target market? Our next business owner shares how she solved the problem of picking a niche for her business.
Jennifer Ternay discusses the challenges and fears of choosing a specific focus area and highlights the importance of making a clear decision to specialize. Her experience highlights the common struggle of deciding on a niche and the importance of focusing on a specific target market.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/315
Our next business owner is an estate planning attorney, explaining how he solved a video marketing problem that had haunted him for years. Learn how he transitioned from traditional marketing methods to creating valuable video content for his ideal prospects.
Neil Tyra realized the importance of video content marketing in the legal industry and overcame his initial hesitations and challenges to create engaging video content for his practice. He discusses the impact of incorporating video content into his marketing strategy and how it transformed his practice.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/314
In our 2024 Summer Series, we will be showcasing business owners who successfully tackled specific problems outside their expertise. First up is Kathy Brown from Goal Firm, sharing her journey of overcoming a major productivity challenge.
Learn about how Kathy identified the problem in her business, the resources she utilized to research available options, and the process she used to choose a tool that best suited her needs and improved her productivity.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/313
In our summer series this year, we are focusing on everyday business owners who have solved problems outside of their expertise. Each episode will showcase how a business owner identified, researched, and ultimately resolved challenges that were not directly related to their core business offerings.
By sharing the stories of these business owners, just like you and me, I hope to inspire you to embrace challenges and seek solutions even in areas where you may not consider yourself an expert.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/312
Tired of awkward and ineffective referral tactics? Want to grow your business without compromising your relationships? In this episode, we uncover the truth behind referrals and how understanding the science can revolutionize your approach to building a referable business.
If you've ever felt frustrated with the traditional, outdated methods of asking for referrals or incentivizing clients, this episode is a game-changer. Learn how to build genuine relationships, respect your connections, and generate referrals in a way that feels good and works effectively.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/311
Sometimes, the key to unlocking referral success lies in asking the right questions.
In this episode, I address an important question from one of my listeners. My response may surprise you, and it includes a powerful challenge that I extend to all of you as well.
Listen in to discover what this challenge is and how it can revolutionize your approach to building a referable business. Are you ready for the challenge?
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/310
Want to know more about the power of accountability and support in building a successful business?
In this episode, I chat with two amazing interior designers, Amy Peltier and Darci Heather. These two talented designers are not only business besties but also members of my Building a Referable Business coaching program.
Amy and Darci share their insights on the importance of referrals in the interior design industry and how they have leveraged the strategies from the coaching program to enhance their business growth. We also discuss their biggest aha moments and how they have transformed their mindset towards referrals.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/309
After overcoming any rookie mistakes you may have made with your referrals, let's dive into some next-level mistakes I see people make when trying to level up their referral game.
From misconceptions about cultivating new referral sources to emotional decision-making that impacts referral generation, I'll share some common pitfalls to avoid.
Join us on May 15th for a live training session where you'll discover insights on how to unleash your referral explosion. To learn more and submit your application for the training, visit StaceyBrownRandall.com/referable.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/308
Have you ever wondered about the types of questions a business owner asks when they're working on building their referable business? In this episode, I reveal some of the insightful questions my clients have asked during our coaching sessions.
From consultants wondering about handwritten touchpoints to interior designers seeking advice on planting referral seeds in their marketing materials, we cover a range of topics that can help you elevate your referral game.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/307
Are you neglecting potential referral sources without even realizing it?
Join me as we explore misconceptions about earning the right to ask for referrals and why genuine connections and empathy are crucial in the referral process.
In this episode, I share a unique stream of consciousness I had that stemmed from a recent client encounter. I’ll explain the pitfalls of using scripted approaches and the necessity of understanding the human element in referral relationships.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/306
Referrals are a crucial part of any business. They not only bring in new clients but also help in achieving a greater purpose. During this recent conversation with one of my BRB clients Jen Gillman, I was amazed by her passion for helping her clients find happiness in their careers.
Jen shares her deep and meaningful reason for doing what she does and how referrals play a vital role in allowing her to live out her purpose. Her dedication to making a difference in their lives is truly inspiring.
If you missed it, we are currently running a daily social media series where you can get tiny helpful tips to enhance your referral foundation. Follow me on your favorite social media platform for your daily referral tips!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/305
To ensure the success of your referral strategy, conducting a quarterly review is essential. In this episode, I will walk you through how I teach my clients to conduct a referral quarterly review.
You will learn the significance of setting referral goals and tracking them effectively, strategies to improve the quality and quantity of referrals, how to analyze your referral sources and closing ratios, and why to track your progress quarterly.
If you didn’t already know, we're currently running a daily social media series where you can pick up tiny tips to enhance your referral foundation. Be sure to follow me on your favorite social media platform to get your daily referral tips!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/304
Want to receive more referrals consistently? Start by mastering your thank you card.
In this episode, I review the hardware and software aspects of crafting the perfect thank you card, including the type of card to use, what to write, and when to send it. I also provide a simple script for what to say inside the card and some common questions and misconceptions when it comes to writing thank you cards for referrals.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/303
Are you making these rookie mistakes when it comes to referrals? It doesn't matter if you've been in business for three years or thirty. If you're starting to really think about referrals in your business, you are bound to make a few missteps.
As someone who has been teaching referral strategy for over a decade, I've seen it all when it comes to the common pitfalls that can hinder your referral success. In this episode, I break down the top 5 rookie mistakes so you can avoid them.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/302
Just because something appears to be true, and everyone goes along with it, doesn't mean it makes sense.
In this episode, we explore the misconceptions surrounding referrals and how understanding human behavior can revolutionize your referral strategy.
Listen in to learn how to trigger referrals effectively and make it easy for your network to refer you. Remember, referrals are the lifeblood of a successful business. Let's take control of our referrals and build a referable business together.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/301
We are celebrating our 300th episode of the Roadmap to Referrals podcast!
In this special episode, I share 13 things I have learned on the road to 300. From the power of connecting with my listeners to the importance of setting boundaries between free and paid content, this journey has been a learning experience.
You will also hear from a few members of the Building a Referable Business coaching program about their experiences inside BRB. It's a must-listen!
Thank you for being a part of this incredible milestone. Your support, feedback, and engagement have been instrumental in making this podcast what it is today. Here's to 300 more episodes of learning, growth, and building a referable business together!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/300
There is a certain tension that arises when discussing referrals. Some may deny its existence or claim that it cannot be overcome.
To truly understand the concept of referrals, it is necessary to acknowledge that there are two key factors at work here. While you can manage one, the other is beyond your control.
In this episode, I explain these two factors and offer guidance on navigating this tension to build a referable business without resorting to outdated methods such as incentivizing or asking.
Be sure to stay tuned as we celebrate our upcoming 300th episode next week!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/299
Referrals play an important role in sustaining a business, especially in challenging market conditions. In this episode, I chat with Melissa Herdman, a successful real estate agent, who shares her journey of building a business that relies on referrals and the incredible results she achieved through them.
Listen in to learn how Melissa tripled her referrals in her first year, consistently increased them in the following years, and measured the impact of repeat clients originally referred to her. You'll gain valuable insights into the strategies and mindset that have driven her referral success, and you'll discover how she prioritizes building strong relationships while delivering exceptional service.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/298
When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. In this episode, I explain the importance of understanding these two experiences and creating separate plans for each.
I also share a story about a business owner who found success taking what she learned from my book, "Generating Business Referrals Without Asking," and applying it to her business.
Whether you're looking to cultivate more referrals from existing sources, enhance your client experience, or attract potential referral sources, this episode offers practical strategies and actionable tips to help you generate more referrals for your business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/297
While I often teach specific referral strategies, other opportunities may arise in your business that can be used to generate referrals. These one-time events in your business timeline can be powerful referral generators if approached strategically.
In this episode, I share a few examples of how my clients have successfully leveraged events such as launching a new website, hitting a major milestone, or even switching brokerages. Tune in to discover how you can make the most of these unique opportunities to boost your referral success.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/296
As we enter a new year, it's crucial to adapt our referral strategies to the current business environment. In this episode, we explore ways businesses are shifting in 2024 and how to leverage your referral opportunities effectively. I also share three key referral strategies and a bonus tip to maximize your referral potential.
Stay tuned for more episodes this month, where we will expand on these strategies. And don’t forget to check out the show notes page to grab my free referral tracker, which can help you keep track of your referral sources.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/295
Have you ever wondered how successful entrepreneurs make decisions without regrets? People ask me from time to time how I came up with the model of how I run my business. It wasn’t easy and didn’t happen overnight, but it has served me well.
In this episode, I share the story of a pivotal moment in my early 20s that shaped my mindset and decision-making process to this day. I also reveal the metrics and scorecards I use to measure my business success. These tools help me stay focused and make decisions that align with my goals and values and allow me to run a “no regrets” business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/294
Referrals are not just a one-off tactic; they can be so much more.
In our earlier episodes, I highlighted the importance of clarity and understanding your referral data to set achievable goals. This episode builds upon that foundation and focuses on identifying and closing the gaps hindering your referral success.
This episode will help you align your goals with the three crucial areas that drive referral success. By understanding this alignment and taking the necessary steps, you can generate the referrals you need to achieve your business goals.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/293
Setting clear referral goals is essential for building a successful and referable business. Now that we know the three keys to clarity and gathered our past referral data, it's time to take the next step and start calculating our referral goals for 2024.
After you've calculated your referral goals, share them with me. Let's celebrate your progress together! Send me a direct message on LinkedIn or Instagram, or join us on one of our upcoming live training sessions on January 18th or 23rd. During these training sessions, you'll get even more strategies for doubling, tripling, or even quadrupling your referrals in as little as 90 days.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/292
In our last episode, I shared the three key factors to consider when setting referral goals. This week, we go even deeper and focus on the second key factor - having the right data from your past referrals to inform your decisions for the future. Today, I take you through how to gather this data and provide you with a free worksheet to make the process easier.
By understanding your referral results from last year and analyzing your referral sources, you'll gain valuable insights into your referral potential for 2024. Armed with this information, you can then set realistic and achievable referral goals for the year ahead.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/291
Happy New Year! I hope you're off to a fantastic start and ready to make this year your best one yet. As we kick off the new year, I want to help you gain clarity and set the right goals for referrals in 2024. So, let's get started!
In this episode, we're going to break down the importance of capacity, understanding your past results, and clarifying your growth expectations. By taking these steps now, you can set realistic and achievable referral goals for 2024. Be sure to tune into our next episode, where we will start to calculate your referral goals.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/290
Are you prepared for unexpected challenges in your business? Learn how to life-proof your business with tips from our guest, Chelsea Brinkley.
Life-proofing your business is attainable, even if you're a solopreneur, and it can significantly impact how your business adapts to various circumstances.
Chelsea shares valuable insights and tips on how to create a business that can thrive and continue to succeed, even when you have to step away. I also share my personal experience of undergoing back surgery earlier this year and how my business not only survived but thrived during that time.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/289
As the year comes to an end, it's the perfect time to look back and evaluate our referral strategies. Join us as we reflect on the past year and think about how to maximize our referrals in the new year.
In this episode, I explore some observations I've made about referrals, including outdated referral advice still being taught today, the spread of misconceptions about referrals, and the impact of economic uncertainty on referrals. You won't want to miss this episode!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/288
As we approach the end of the year, it’s time to reflect on the past and plan for the future. Goal setting is not just about what you want your business to achieve; it's about envisioning the life you want to live.
During this episode, we explore the importance of setting goals that align with your long-term vision. Whether it's a five-year, ten-year, or even further out plan, this process will help you set yourself up for incredible success.
Reverse goal setting is the key to achieving your business goals! Join me as I walk you through this powerful process.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/287
Nobody wants to admit they have a blind spot, but we all do, whether it’s in business, leadership, parenting, or even referrals. But by acknowledging and addressing these referral blind spots, we can pave the way for a more referable business.
Since we're in the final month of this year, now is a great time to reflect on your referral blind spots. In this episode, you’ll learn three referral blind spots to avoid in order to build a referable business.
Don’t let these three referral blind spots keep you from the referrals you deserve. Let's make 2024 your year of referral success!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/286
Do you struggle with labeling or categorizing your referral sources?
In this episode, we're diving into the nuances of referrals and answering a burning question asked at a recent conference I attended. I also share examples of how these concepts apply to various industries.
Throughout the episode, we discuss the importance of labeling and categorizing your referral sources and how doing so can have a significant impact on your business. Whether you choose to define and apply labels or simply refer to everyone as a referral source, we explore the pros and cons of each approach.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/285
Referrals are not just a nice to have but an excellent way to grow your business and can make all the difference in generating consistent and natural growth. It's crucial to get the correct information and avoid common misconceptions when it comes to referrals.
In this episode, we debunk some common misconceptions about referrals and provide valuable insights on leveraging the science of referrals to build a referable business. We'll explore the difference between basic follow-up, keeping in touch, and staying top of mind. Plus, I'll show you how to make it work without drowning in follow-up. Trust me, it's a game-changer!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/284
Referrals are not an easy button. If you're looking for a quick fix or a shortcut to get referrals, this podcast might not be for you. Building a referable business takes dedication, hard work, and a willingness to step out of your comfort zone. But trust me, the results are absolutely worth it!
Join us as we discuss the magic and complexity of referrals in this must-listen podcast episode. There may be frustrations along the way, but being aware of them allows you to stay focused and keep going.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/283
As a business owner there is nothing quite like the light bulb going off in your mind that gives you the direction you need.
Lacey Michalek is a Houston Interior Designer who experienced a major mindset shift around referrals. Learn how a light bulb moment transformed Lacey's business and how it can transform yours too.
Don't forget to grab the valuable resources mentioned in this episode.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/282
Personalization vs. Automation: which is the key to successful referrals? Spoiler alert -- it’s not a versus thing at all. It's about finding the perfect balance between the two.
In this episode, I'll explain how to achieve this balance and why it's crucial for building a referable business.
If you're struggling to identify your existing referral sources, I've got you covered. I'll provide you with a template that will help you easily identify who has been referring you or has the potential to refer you, so be sure to listen in to find out how to get this free resource!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/281
In this Q&A episode, we dive deep into a question from one of my Referring Machines program participants. Her question is about overcoming certain challenges in getting referrals in a specific service area.
My answer to her question is packed with actionable strategies and insights. You will learn how to navigate the sensitive nature of personal services and create an environment where clients feel comfortable referring you. Don't miss this game-changing episode!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/280
Investing in your business can be scary but is necessary for growth. When you take the leap to make a lasting investment – it changes everything. And your business is worth it.
In this episode, I sit down with Steve Jaeger, a practicing attorney from Kentucky and a BRB alumni. Steve shares his unique journey and how implementing systems, processes, and strategies that align with your values and goals can create a referable business that withstands the test of time.
We are also celebrating the fifth anniversary of my book, Generating Business Referrals Without Asking. Thank you for your continued support and positive reviews. If you haven’t already, I would appreciate it if you would head over to wherever you purchased your book and leave a 5-star review in celebration of our five-year anniversary!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/279
When you make the right decision, one month can change everything.
Lois Weinblatt is a member of our Building a Referable Business coaching program and is here to share her journey and the impact our program has had on her business in just under 30 days.
Lois dives into what changed for her, what she got serious about, and why joining our coaching program was the right decision at the right time. Her story is a testament to the incredible results that can be achieved when you prioritize building a referable business.
Whether you're interested in joining our coaching program or simply looking for expert advice on generating referrals, this episode will provide valuable insights and inspiration
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/278
Whether you’re a brand-new listener or a long-time listener, there is nothing like hearing from a business owner – like you – who is having referral success. What are they doing differently, and how is it working for them? Let’s find out!
Randall Brody is an income tax expert and founder of Tax Samaritan and Peace of Mind Tax Help. Randall shares his journey of building a referable business and the success he has achieved in just a few months.
He discusses the mindset shifts, tracking, and strategies he implemented to generate more referrals. If you're looking for tips on how to make referrals work for your business, this episode is a must-listen. Tune in now and take control of your referrals to build a referable business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/277
Every single business owner will, at some point, experience a reality of having no referral sources. In this episode, I am going to tell you what I would do if I found myself in this situation and had to build my referral sources from scratch.
Remember that building a referable business takes time and effort, but it is a journey well worth embarking on. By implementing these strategies, you can overcome the challenges of having no referral sources and pave the way for a thriving business.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/276
There are different ways to start a business and scale it. Today, we dive into the world of startups and how you can use their strategies to improve your referrals. We discuss three valuable tips typically given to startups, and I’ll show you how to implement them in your own referral process. It's a unique perspective that will surely enhance your referral game.
Get ready to double down on your referral sources and watch your business thrive!
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/275
I believe it was Ben Franklin who said, “By failing to prepare, you are preparing to fail.” Join us as we discuss the importance of preparation and planning for referral success.
In this episode, you will get a sneak peek into our coaching program, Building a Referable Business (BRB). Learn how we structure our 90-day sprints to help members reach their goals. We also discuss how these strategies can be applied to any business to achieve success.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/274
Every day as a business owner you make a multitude of decisions. From mundane ones to important ones. Little ones to big ones. Some decisions are inconsequently to the growth of your company. But the decisions you make about sales is in a category all by itself.
In this episode, I explain the three categories that encompass all sales activities and how using this framework helps me make decisions in my own business. This helps avoid the "rocking horse syndrome" of feeling busy but not making progress. Let me break this leads framework down for you.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/273
What do scuba divers and astronauts have to do with referrals? I haven’t gone off my rocker, stick with me here. I read about this concept in a book called Every Word, and although the concept in that context wasn’t about business, it SO applies to business. In this episode, I’ll share what your business and referrals actually have to do with scuba divers and astronauts—and how this concept can help you find perspective in the right way.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/272
Implementation trumps knowledge every day—and twice on Sunday! Because what good is all that knowledge and information if you don’t implement it? So if you want to get better at implementation and put all that knowledge you’ve gathered to good use, I've got you covered today.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/271
Can you bring old referral sources to a new business? Is there a limit to referral sources?
Today I’ll be answering these questions and more from the Summer School for Referrals program that I hosted in July. These particular questions were ones I wanted to address because they are SO valuable and can often get people stuck, so don't miss this episode!
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/270
Why do I want to make tracking sexy?
Wait until you see the value and the results of your tracking and then you might get a better understanding of why it can be so valuable and possibly even… sexy. Yep.
There are so many situations that I see and hear about where decisions are made without solid data to back them up. This is a problem, and in this episode, I’ll explain why this is so common and how it slows your growth.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/269
Referrals are a valuable asset, but they shouldn't be taken for granted—earning them requires effort, and the approach matters! And inconsistent referrals? They can have some unpleasant side effects you definitely want to avoid. So today, I’m sharing what to do instead of asking for referrals so you can learn how to generate them naturally and build long-term, sustainable processes.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/268
Rest… sometimes there is no better state to be in. But what if your productivity or working state came from a place of rest? That's a concept worth exploring, isn't it? In this captivating episode, we are joined by Teresa McCloy, coach, author, podcaster, and creator of the REALIFE Process®, as she dives into the importance of rest and its impact on our productivity. Drawing from her personal experience as a recovering workaholic, Teresa enlightens us on what it truly means to work from a place of rest.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/267
Dr. Ellen Wong, ND, Chief Happiness Officer, and speaker, joins the show to discuss cultivating happiness. Our conversation centers around the importance of happiness in one's life, highlighting that it should be the ultimate goal for everyone. Often, we mistakenly believe that happiness will come after achieving a particular milestone or reaching the pinnacle of success. However, Dr. Wong encourages us to challenge this notion, emphasizing that true happiness cannot be found by constantly seeking external achievements.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/266
Do you know how to detect burnout in yourself? In this episode, we delve into the crucial signs of burnout and the importance of proactive mental health management. Our guest, Cayme Andréa, Owner and Leadership & Human Capital Management Consultant of Catalyst Global, offers proven systems and methodologies to help you achieve success in both your professional and personal lives.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/265
Habits are important, and entrepreneurs and business owners everywhere talk about how specific habits have contributed to their success. But it can be overwhelming to think about making a change and establishing a new habit when you don't know where to start. In this episode, we have Linda Fogg-Phillips, M.S., Director of Tiny Habits Academy, who will share the ABCs of habit formation.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/264
Our special guest, Matt Clark, a former NASCAR professional turned Chief Mindset Officer and Team Performance Strategist, joins us for an insightful conversation about the fascinating concept of belief formation and its impact on our success.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/263
Have you ever heard of the saying "You're either thriving or surviving?" In this episode, our guest, Dr. Eugene Choi, a transformational mindset coach and clinical pharmacist, reveals how operating from different mental states can determine success or stagnation.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/262
As an entrepreneur, I understand the challenges and rewards of this journey, and I've come to realize that our mindset plays a crucial role in our success. In this summer series, we'll explore the importance of cultivating the right mindset for business owners and the impact it can have on every aspect of our lives.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/261
Picture this: someone tells you they will refer you, but does it ever really happen? In this Q&A session, I unveil a question that arose after one of my recent presentations, sparking a discussion among my BRB members. The question on everyone's mind is: "Am I doing something wrong when people don't follow through on their referral promises?" Get ready as we dissect this question from three different angles, uncovering actionable strategies along the way.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/260
Today we explore the importance of tailoring tactics to suit the unique situations at hand. We will be listening to snippets from our BRB Q&A calls where I am answering specific questions from my clients.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/259
Do you have a power referral source? If so, would you be able to replace them if they suddenly stopped referring your business? In this episode, we delve into the concept of power referral sources and their significance.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/258
Don’t fall for all the bad strategies out there for generating referrals. There are so many wrong ways to get referrals and it can really get me fired up! In this episode, I’ll be breaking down a few of the worst ones so that you don’t have to waste as much time and energy finding out the hard way. It’s time for a little game of “Do this, not that!”
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/257
Imagine your business as a thriving ecosystem, where every part of it works together to create a sustainable environment for growth. Referrals are like the bees in this ecosystem—they pollinate and spread the word about your business, ensuring that it continues to flourish. In this episode, we take a deep dive into the referral ecosystem and explore the many ways in which referrals can be generated throughout your business.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/256
In a crowded marketplace, it can be challenging for businesses to differentiate themselves. However, for others like Nathalie Ekobo, the challenge is not in standing out, but rather in communicating the full extent of their services. As a business and energy coach and a member of Building a Referable Business, Nathalie has firsthand experience with this dilemma.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/255
Did you know that 9 out of 10 real estate agents are failing? In this episode, we're diving into the world of real estate with a conversation about building a referable business in the industry. Our guest, Alex Mayer, is a successful real estate agent in Rochester, Minnesota, and in this episode, he shares his secrets to success and how he's managed to build a business that generates referrals consistently.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/254
Join me for an inspiring interview with Fabi Preslar, the owner of Spark Publications, a business celebrating its 25th year. A member of our coaching program, Building a Referable Business, Fabi specializes in custom design for magazines, catalogs, and books, and in this episode, she shares her success story, including how she has achieved 15 referrals in just three months—and gained four new people referring her!
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/253
Today, I am chatting with Adam Goldman, a franchise consultant and coach with FranChoice. Adam is also a member of our coaching program, Building a Referable Business. Get ready to listen in as he talks about his referral success, including his closing ratio with referrals vs. with other lead sources, how many more referral deals he has now than he had just a few years ago, and more.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/252
Recently, I was catching up with one of my alumni clients over coffee, and she asked me how I landed on my current coaching program, BRB. That got me thinking about all the twists and turns that led me here. Let me tell you, it was a wild ride! So, in this episode, I will be sharing a bit about my business journey, including some of the hurdles I have had to jump and the unexpected shifts I have made along the way.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/251
It's celebration time! To mark the 250th episode, I am spicing things up by bringing on a very special guest: my husband! That's right, folks - he's dusting off his microphone and taking a trip down memory lane to answer 10 questions about my business. And let's just say, he better have been paying attention because I am ready to put him to the test!
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/250
In this episode, I challenge the common tactics used in referral-based business growth, including asking, compensating, and gimmicks. These tactics can damage the credibility and trustworthiness of a relationship, resulting in shallow connections and few referrals. Instead, I advocate for maintaining consistency and trustworthiness with referral sources to create a strong foundation for business growth.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/249
It's the age-old question: how do you generate more referrals for your business? It's no secret that referrals are the easiest way to bring onboard new clients. But why is there so much confusion around the best way to generate them? Listen in as we explore the four guiding principles of referrals that will help you take your referral strategy to the next level.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/248
Do you ever find yourself confused about the different terms used in business, such as referrals, affiliates, and joint venture partnerships? While these terms may seem interchangeable, each one requires a different approach to incentivize individuals or businesses to bring in clients, and it's important to understand the distinctions between them and how they can co-exist in your business. So, in this episode, we'll explore the nuances of each term and how to leverage them to bring in clients and grow your business.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/247
Have you ever heard the saying, "Complexity is the enemy of growth"? When it comes to building a referral-based business, this couldn't be more true. That's why, in this episode, we’re going to talk about applying the KISS method to your referral strategies to keep things simple.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/246
Recently, I came across an interesting concept that really resonated with me: the difference between being a pinball and being a bowling ball. The idea was inspired by a book I was reading, and I found it particularly applicable not just to referrals, but also to business as a whole. So which one are you? Listen in to find out!
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/245
Can you go a week, or even a day, without encountering AI and ChatGPT in articles, emails, or conversations? If not, you're not alone. In this episode, I will be sharing AI's shortcomings regarding referrals—because you can’t rely on AI for everything… yet. Listen in to hear my thoughts on ChatGPT's advice for increasing client referrals and why you should be focusing on referral strategies based on science.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/244
Are you tired of being bogged down by administrative tasks? Discover the secret to unlocking success through referral delegation in today's episode as we sit down with Mark MacIntosh, CEO of RevGrow, and his virtual assistant Lori Reichner.
Listen in to hear what it’s like as a business owner to have somebody execute and implement your referral strategy, the importance of having someone operationalize your strategy, and how Mark and Lori achieved their most successful ROI through the methods learned through Building a Referrable Business (BRB).
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/243
We know that generating referrals is a vital aspect of any business, as it allows for the acquisition of new customers through word-of-mouth advertising. This is a great thing for everyone involved. However, generating referrals can be a time-consuming task. So, what can be delegated when it comes to generating referrals? In this episode, I will be diving into this topic and exploring the things that can be delegated—and the things that absolutely cannot.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/242
Sometimes referral success is found in the ability to notice, or recognize, the opportunity in front of you. In this episode, I’m sharing another eavesdrop from my coaching program, Building a Referable Business, which is a concept that I introduced a few episodes back for those who listen regularly!
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/241
Every 10th episode, I answer your questions, and today isn’t any different. I will be selecting three questions from my clients, my free Facebook community, Referrals Without Asking, or you (the listeners), and will be answering them to the best of my ability. In this episode, we will cover everything from referral strategies to nurturing referral sources, so stay tuned!
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/240
Do you describe referrals as “happy accidents”? If so, don't miss this episode because I’ll be taking you through what you can do to take control of your referrals and make 2023 the year that you get serious about the referrals coming into your business.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/239
There are many strategies that I teach every day because they’re the foundational strategies you need in your business. Those three foundational strategies consist of having a referable client experience, a strategy where you can generate referrals from your existing referral sources, and a strategy for turning new folks into referral sources. But we know the one constant in life is change, and as our world evolved over the last year, there are a few referral strategies that are going to be needed in 2023 that you may have ignored in the past. So, in this episode, I will be sharing these three must have referral strategies with you.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/238
We made it! This is the final episode of the year, and what a year it has been. In this episode, I’m sharing the top three business lessons I learned this year that will carry me forward into 2023 and beyond. These are lessons that I hope you can also learn vicariously through me and take with you into next year!
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/237
As the year comes to a close, I think it's important to reflect on lessons learned. I’m not talking about the things that you should be doing to take care of your referral sources or how to identify your referral sources—I’ve spoken in depth about that practical stuff plenty of times in previous episodes. Instead, I will be sharing four reflections on referral lessons learned.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/236
It’s time to wrap up our two-part series on reversing your way forward. Last week we talked about reflecting, and this episode is all about how we reverse our goals so that we can crush them. You’ll learn about a key thing people miss when setting goals and a process I created to help plan out your goals with the big picture in mind and a way to accomplish them.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/235
There are lots of ways to set goals and prepare for next year. This could include systems, processes, journals, or retreats. When I am preparing myself and my business for the coming year, I prefer a strategy that holds me accountable with a focus on the why and an action plan to make it happen. In this episode, I will be sharing how I prep for every new year and the process that I teach others so that they can do the same.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/234
Have you ever wondered how to respond when you’re tagged or mentioned on social media? You don’t want to miss out on that opportunity to be referred, so today I’m sharing some tips and key insights on how referrals work best and what we should be doing as soon as these online referrals happen.
Listen in as I let you eavesdrop on part of a Building a Referable Business call, where you will hear my response to a question regarding handling social media referrals. You'll hear what you need to do to acknowledge the referrer and encourage people to keep referring you. From tracking referrals to cultivating relationships and nurturing both referrers and prospects, you’ll get some great takeaways to start implementing today.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/233
Saying “no” can be difficult. It can make you feel guilty or it can make you question yourself. But regardless of if it's hard, it is an important skill to have. So, in this episode, we’ll be discussing 30 ways to say no.
I’m pretty good about saying no, but there are moments when I know I need a better strategy. Enter my friend’s podcast, They Don’t Teach This in Business School, hosted by Julie Bee. When I heard her episode on saying no, I knew I needed to share it with you. Today, Julie will be joining me to share her strategies for saying no and breaking them down into 4 categories so that you’ll never question yourself again.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/232
Just because we are closing in on the end of the year does not mean you should slack off on your business's most valuable asset. Instead, now is the time we should be focusing on adding value to our referral sources to ensure we stay top of mind for the year ahead. So, in this episode, I will share 3 things you should be doing right now for your referral sources.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/231
In today’s Q&A episode, I’m answering two excellent questions about referral seed language and the difference between keeping in touch and being top of mind. First I will share how the referral seed language that I teach works. Next, I will discuss whether there is really a difference between keeping in touch with someone and staying top of mind with someone. Make sure to tune in!
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/230
We often talk about how to get referrals, but what about giving them? Generally speaking, what we put out into the world is what we get in return. This means that when we are focusing on getting referrals, we should also be considering giving them—not to everyone you work with, but at least a few individuals that you truly believe deserve it. This begs the question: do you know how to give referrals the proper way? Listen in to find out!
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/229
We often talk about how to get referrals, but what about giving them? Generally speaking, what we put out into the world is what we get in return. This means that when we are focusing on getting referrals, we should also be considering giving them—not to everyone you work with, but at least a few individuals that you truly believe deserve it. This begs the question: do you know how to give referrals the proper way? Listen in to find out!
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/229
Growth doesn’t just happen, you have to be intentional about it. But something many business owners don’t discuss is being intentional about how you grow your business, and this can make all of the difference. Denise Pough is the founder of A-Jay Interiors by Dee, where she specializes in combining lifestyle, personal needs and the space you live in to create a home that’s uniquely yours. In this episode, Denise shares her journey with growing her business through the use of referrals, including her advice for getting referrals as someone who has successfully done so.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/228
Growth doesn’t just happen, you have to be intentional about it. But something many business owners don’t discuss is being intentional about how you grow your business, and this can make all of the difference. Denise Pough is the founder of A-Jay Interiors by Dee, where she specializes in combining lifestyle, personal needs and the space you live in to create a home that’s uniquely yours. In this episode, Denise shares her journey with growing her business through the use of referrals, including her advice for getting referrals as someone who has successfully done so.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/228
Tracking isn’t the most exciting thing to do. It does, however, reveal some amazing data to help you better your business. It shows progress and decisions, including the outcomes of those decisions. As we continue into Q4, it’s more important than ever that you have the right metrics when it comes to referrals. With the right metrics, you will feel informed on what type of decisions you need to make about what referrals will look like for you in 2023.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/227
Hopefully, you can tell that this title is sarcastic because getting more referrals isn’t complicated and it’s not complex. All it comes down to is identifying your referral sources and then taking care of them in the right way.
Many people second guess the basics because they seem too simple and they’re not very mind-blowing to read. Instead, they want a silver bullet solution. Something that is going to work quickly, almost like magic. However, the basics are where the magic happens. Without the basics, you won’t have a good foundation for building out your business.
So, listen in and take notes!
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/226
Defining your core values allows you to identify what’s truly important to you now or what you want more of in your life. They’re the essential foundation to finding purpose, and knowing your core values helps you to make value-aligned decisions—which in turn makes hard decisions that much easier. So, in this episode, I will share my core values in hopes of helping you create your own company’s core values.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/225
How many times have you heard it’s important to figure out your why? The truth is that it is important, but determining your why isn’t just for finding your life's purpose—it’s for everything you do. Your why keeps you motivated and will always bring you back to center. In this episode, I will share the top three business goals you should focus on in order to generate referrals naturally.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/224
When we start putting a game plan into action within our business, there can be some confusion around referrals and repeat clients. This confusion comes from an overlap in the sales training space when it comes to turning prospects into clients, getting clients to work with you again, and getting clients to refer you.
In this episode, I will explain exactly what it is that you need to do to generate those referrals and the steps you can take to ensure you don’t miss an opportunity in the future!
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/223
“What do I need to do to take care of my referral sources the right way?”
It’s one of the most asked questions that I don’t answer, and there is a very specific reason why. I teach a number of different strategies that are foundational to the success of your business. I also teach strategies that are situational and next level. These strategies are generally for existing or current referral sources, not potential referral sources.
If I give you a referral plan of touchpoints without knowing anything about your specific business or clients, it will not be customized to your actual referral sources—and, therefore, it will not work. These touchpoints must be based on who your referral sources are. It must be personalized. So, let’s dive into how to make this a more unique experience for each of your referral sources.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/222
Referrals are hands down the best way to grow your business—but you hear me say that all the time. So, today we will be talking to Chris Pentrack and Chris Cynkar about what it looks like to be successful at referral building. As the co-owners of Expense Reduction Analyst, as well as owners of multiple other businesses, they have a true understanding of what it takes to build out a referrable business. In this episode, they will be sharing their lived experience and advice for building a referrable business and why this is so important.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/221
Although sales is an incredibly big part of growing your business, it is different from referrals, so I appreciate you taking the time to listen in. In the final episode of this series, I will be sharing how to set your clients up for success while they’re on the buyer's journey, the importance of managing expectations from the beginning of your relationship with a prospect, and how I grew my business to the level it is at today.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/220
Whatever you're doing right now, stop. Pull out a piece of paper or a new blank document on your computer and get ready to take some notes. This episode is unlike any episode I have ever done, and the tips, advice, and ideas will be overflowing. We will be joined by five experts who have incredible brilliance in each of their given areas, so make sure to tune in!
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/219
What you do—how you help people—is it seen as a vitamin or a medicine? In this episode, I’ll be diving into this important concept. As I wrap up the business development series, I address one of the key concepts that will contribute to the ultimate success or downfall of a business. You will hear what being a vitamin or medicine has to do with all of this, so stay tuned!
Listen in as I share some important thoughts on how to understand the way clients view you, especially when rumblings start about the economy going into a recession. What does it mean to be necessary or supplemental when people start to restrict their budgets and freeze their spending? I'll cover that and give you some key takeaways that will allow you to communicate effectively with your prospects and position yourself for success.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/218
Nurturing prospects is something that should be planned out from the beginning. Although there are some prospects who will be a “Yes! I want to be your client!” quite quickly, some people may take a while to warm up - that’s where nurturing comes in.
So, what can you do to continue to nurture prospects when they have ghosted you or they aren’t quite ready to give you an answer? And how can you ensure that you remain present in their mind throughout their decision-making process? I’ll be answering these questions and more in this episode.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/217
In earlier episodes in this series, we talked about awareness, defining sources, and the buyer’s journey. Now we are covering that important last step in business development: the close. When a customer says yay or nay to your proposal or offer, that is the close. This is part of the process that makes some people squirm or sweat, but fear not—I have some incredible tips and ideas for you that will make the closing go smoothly and successfully.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/216
No matter what industry you’re in or what kind of business you are running, it’s important to have a framework to help you understand who your ideal customers are and how they behave before purchasing. So, in this episode, I will be explaining what exactly the buyer’s journey is, what this will entail and how to make sure you’re making it as easy as possible for your prospects to purchase from you.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/215
One of the key areas of business development is getting clients—but how do you get clients if you don’t know or understand where they come from? We will be digging in today to figure out the sources where your clients come from and how people learn about your business.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/214
With all the different parts involved in understanding business development, I think one that gets overlooked the most is your message. This is why we are focusing on what you say and how you say it, today. In this episode, we are joined by Kelley Hartnett and Angie Schultz, who are both StoryBrand certified guides. So, if you are hoping to up your copywriting and messaging game, stay tuned.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/213
Welcome to our Summer Series! This year we are going to focus on business development. Sales, business growth, and how you make your money are just a few of the things we will be covering over the next few weeks as we dive into all things business development.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/212
In this episode, I’ll be walking you through a few key points about this science. You will get to hear about the specific method I use to generate referrals and get a better understanding of how it works. You’ll also get the full breakdown of how science influences my strategy and learn three specific keys to generating referrals naturally.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/211
First, we will be discussing the benefit of creating unique thank you cards for your referral sources to encourage them to refer you again. I will also explain what makes a touchpoint meaningful and powerful enough to encourage referrals in the future without coming across as over-the-top or a bribe. Next, we will discuss the different stages clients go through and the various touchpoints that will be associated with each stage. Remember, it’s up to you to take control and grow your business.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/210
Think of the beginning of your business, that very first year. Now imagine that you were able to triple it within the first two years of running it. Wouldn’t that be incredible? In this episode, I will be talking to my client, Angela Cisneros, about how she did just that.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/209
Making mistakes is unfortunately a big part of life. If you’re a business owner, making mistakes is an important part of that too. However, if there is a way for me to prevent you from making the same mistakes others have made, then I want to help you as best as I can. So, in this episode, I will be sharing common mistakes referral ninja beginners make and how you can avoid them in the future.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/208
Referral-proofing your business is a little bit like weatherproofing your home. You’re trying to keep the less desirable things out and the more desirable things in, but ultimately, it’s all about protection. In this episode, I am going to be sharing two very impactful client stories that come to mind when I think about referral-proofing your business, and three ways to referral-proof your business today.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/207
Oh, the networking group. They can be the fishing net that feeds you—or the dreaded time drain where you question its very existence. Have you ever been in that boat? If you’ve ever thought about building your own networking group because the available networking groups in your area just aren’t working for you, then this episode is for you.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/206
When you generate referrals naturally, you get to avoid manipulation, incentivizing, and of course, the actual ask. However, when I tell people not to ask for referrals, they often pause and ask for more information. So, that is exactly what I will be giving you today.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/205
Today we’re talking all about everybody’s favorite topic: metrics! No matter how much you love (or loathe) metrics, get ready to dive into them because they are such an important piece for any small business.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/204
So what exactly do we mean when we talk about your business's communities—and how can we break them down so that we can make decisions based on them? That’s what we will be discussing in this episode.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/203
Businesses thrive or die based on the communities they surround themselves with. So, have you ever thought about your business’s communities?
Communities are all about connections. Without these solid connections, it can be hard to keep your business growing. Erica Young is a life-long observer and student of networks. She brings those learnings to Anthemis as the Head of Community and Network and applies these principles to drive portfolio company growth, harnessing the power of the Anthemis network to cultivate change in the financial system.
Also the founder of The Reliants Project, Erica joins the show today to discuss the power of networks and how these networks influence our well-being, relationships, and communities.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/202
All businesses evolve in some way. What you offer, how you offer your services, what your area of expertise is—we all level up, get clarification, and grow. It’s inevitable that at some point in your business ownership journey, your business will change. It can be frightening when you are in the thick of it, but it’s an important process for you to undertake.
So, how can you recognize when you and your business are ready to undergo an evolution? And how can you help your business along in this evolution? After going through multiple significant business evolutions myself, I'm going to be sharing my framework with you today, so make sure to tune in!
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/201
We made it to 200 episodes of the Roadmap to Grow Your Business Podcast, and I am so excited to be celebrating with you today! Thank you so much for all of your support throughout the years and for tuning in to the podcast each week. Now, when you hit a big milestone like this, the question becomes: how should we celebrate? Find out in this episode.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/200
Today Naomi is back for part two of the conversation, where she will be sharing the number one trap that we might fall into when growing our businesses—based on our personality types. (Remember, if you want to take the Myers-Briggs assessment, you can visit her website Brand Whisperers.) Make sure to tune in! Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/199
Naomi Gora works as a brand agency that uses personality to identify how you are best likely to run a business, as well as the marketing channels you might deploy. She uses the Myers-Briggs personality assessment (those four-letter codes) to unlock cognitive functions of how you best operate. Listen in as she breaks down the five personality types by grouping the Myers-Briggs personality assessments. And stay tuned for next week where Naomi joins the show again to discuss the number one trap that these business owners find themselves in.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/198
Do you ever feel like there are parts of your business that are going amazingly well? Things are happening in a way that feels good—in fact, it makes your heart sing. On the other hand, there are some things in your business that you know could use a little more time and attention. Well, you’re not alone. We’re all like that. However, there is a strategy that I use to help me figure out the gaps for improvement, and in this episode, I am going to teach it to you.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/197
We’re all looking for momentum in our business. Sometimes it’s momentum just to get our day started, other times it’s momentum to push through on a big project. It could also be momentum to take the next big leap, which can be scary. So, how do you find your momentum? Listen in to find out!
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/196
The word “busy” has a heaviness and social definition to it that we used to wear as a badge of honor. Now, however, we are a little more clued into the fact that being busy isn’t necessarily a sustainable or good thing. For many people, it is simply a matter of feeling out of control when it comes to how they are spending their time. So, today I will be sharing how I regain control of the “controllables” in my life.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/195
Today is a very fun episode, as we are going to be talking to a client of mine, Joey Vitale. He is an international speaker and business consultant, and he's constantly showing up in an inspiring way. In this episode, we will be discussing business protection and referral success.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/194
Is having someone share your content, service or offerings the same as asking for referrals? In my opinion, it all comes down to personal preference. So, to help you determine yours, I will be defining both scenarios.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/193
In this episode, I want to address the use of "referrals" in people's marketing to get your attention in order to follow their strategies or do business with them. Oftentimes it will be a company using that word as clickbait to get you to look at their business simply because using the word "referrals" has a lot of power.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/192
Have you ever given any thought to what you actually control with referrals? Do you think you control desire or opportunity? In this episode, I will be sharing the surprising answer to this question.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/191
The impact of customer referrals is undeniable. It’s an underutilized tool that will help you acquire new customers without making a big dent in your marketing budget. However, there are many questions circulating around how to incentivize the clients who are bringing in referrals—and how to build the right outreach for your clients. So, in this episode, I will be answering these questions and more.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/190
Do you ever wonder what it's like to operate a referable business and what it takes to get it there? How about hearing from a business owner who did it and is continuing to do it year in and year out. So join me for this episode as I talk to attorney Katherine Taylor about how she built her referable business. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/189.
Do you know with precise clarity WHY you are referred? And I don't mean for the problem you solve. Your competitors solve the same problem as you... so why do your referral sources pick you to refer to? In this episode I'll explain why this matters (so very much) and how to find out why you are referred. Yes, I even give you the exact words to say.
Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/188.
There are three big - or key - referral strategies you need to put in place this year. You don't need to put them all in place at one time but by the end of the year, or by the end of 2nd Quarter, make it a goal to have all three of these in place. The three strategies are separate strategies but overlap in a few ways allowing you to have truly referable business. The strategies are:
- More referrals from existing Referral Sources
- Referrals from new Referral Sources, new people referring you
- Referrals from your Client Experience
Are there other strategies - yes - but they build on the 3 Must Have referral strategies for 2022! Resources mentioned on this episode can be found on the show notes page at www.staceybrownrandall.com/187.
If you want more referrals this year, you should know where you are starting from. When you set the wrong referral goals, you focus on the wrong strategies or worse - abandon some good intentions that weren't set up correctly. What you do this year to generate referrals starts with where you are and where you plan to go. In this episode, #186, I break down how to calculate your referral explosion for 2022 and we discuss your gap.
All resources mentioned - including the Referral Explosion Calculation Worksheet - can be found on the show notes page at www.staceybrownrandall.com/186.
To wrap up our final episode in our Reverse Goal Setting process and series, I interview Bryan McFarland of 3x5 Life. He created a really cool, super simple tool to help you stay on track. 3x5 Life is daily productivity cards to keep track of your tasks & celebrate your wins. This one tool might help you make space for your goals because for you to accomplish them, you need to make time to work on them... in the midst running your business and managing your family and personal life.
All resources mentioned on this page - including links to the 3x5 Life product - can be found on the show notes page at www.staceybrownrandall.com/185.
Five hundred twenty-five thousands six hundred minutes... the measure of year. (How many of you just busted out singing the Rent musical song?) Sometimes a year feels long, sometimes it races by. What you need to consider now - and put into place - is the type of support your goals need. If you followed the Reverse Goal Setting process you have your 5 year vision mapped out along with your 3 year milestones and next year's plan (one year, 2022 goals). And you have a finishing strategy mapped out for each goal. Now you need to turn your attention to the type of support you will need to actually accomplish your goals. I discuss three in this episode.
All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com184.
Have you ever heard the saying, "I can tell a multitasker - who struggles to finish things - by the number of open tabs they have." Open tabs meaning the row of things open on their computer - browsers, files, spreadsheets, software. The same can be said about goals. If you start all of your goals on January 1, you immediately set yourself up for failure. You need a finishing strategy that works with you - throughout the year - so you accomplish your goals. This episode dives in deep to the finishing strategy including how to create an action plan for each goal starting with how to correctly categorize each goal for maximum impact.
All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/183.
Looking at things from a reverse perspective is powerful. That's one of the driving forces as to why my Reverse Goal Setting process has worked for so many over the years. When you reverse them, you give them better meaning, a deeper why, a chance at becoming a finished goal. In this episode I'll provide the 3 steps to the Reverse Goal Setting process. Join me.
All resources - like the live Reverse Goal Setting workshop sign up link - can be found on the show notes page at www.staceybrownrandall.com/182.
For the next few weeks, we'll be diving into our annual goals process. It's become an annual tradition which I look forward to because I don't think - as business owners - we focus enough on what it takes to make our goals a reality. Setting them is easy - going through the goal setting process is the easy part. Accomplishing them is a different story. So to kick off this series, we're diving into the dirty little secrets of goals. There are three we'll cover. And they aren't talked about when we romanticize the idea of goals.
For resources mentioned in this episode, check out to the show notes page at www.staceybrownrandall.com/181.
We're taught there are no dumb questions except the one not asked. But why do some of us struggle to believe that? Why do some struggle to ask the questions they need answers to?
I love being asked questions by listeners of this podcast, readers of my book, audience members from my presentations, members of the Referrals Without Asking community and - of course - by my clients.
This Q&A episode is no different and packed with goodness, I'm so thankful for the life coach who wasn't afraid to ask her question. There are factors to consider and mini-questions within the bigger question - so I dedicate the entire episode to this one life coach's question about Referrals Without Asking!
Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/180.
Do me a favor... when you think about ending the year referral stronger think longer term than just the next 45 days. Think about how what you do now could have an impact on next year and the next five years. Specifically what you can do now and through the next year to make your business more referable. That's the key and where you really need to focus if you want more referrals. That's how you end the year referral stronger.
All links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/179.
Finally... we've arrived with our 5th Secret Weapons of generating referrals without asking! Remember, you need all 5 of these secret weapons and now that you know them - it's time to execute on them. And now they are no longer secrets, you have work to do!
Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/178.
Now we tackle the 4th secret weapon you need to receive referrals without asking. Remember - all 5 of these secret weapons work together in concert. So this one is just as important as the other 4!
Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/177.
What's most important to remember with this series on the 5 Secret Weapons you need to generate referrals without asking is that you need ALL 5. Not just one or three but all five of them working together. So here we go with Secret Weapon #3!
You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/176.
Last week on episode #174 we dove into Secret Weapon #1 of being able to generate referrals without asking. Now we are unpacking Secret Weapon #2... join us to learn what's the 2nd out of 5 MUSTS for receiving referrals without asking.
Links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/175.
I know for some - the idea of generating referrals without asking may sound far fetched (it's not). So let's assume you want referrals without asking, or at least you are interested in knowing more. If that's the case, then you need to know how the parts work and how they work together. I call them the 5 secret weapons. Okay, okay they aren't really secret since this is what I teach but I wanted to share them with you so you can find your gap if you are serious about generating referrals without asking.
All resources can be found on the show notes page at www.staceybrownrandall.com/174.
As a former productivity and business coach, I've seen the inside of many, many businesses. AND I've seen how those owners run their businesses. One of the biggest roadblocks to loving being a business owner is how we manage our days, how we respect our time. In this episode I share two productivity musts - two of my favorite - that help me get it all done while still allowing me to be an ever present wife and mom. (Of course there is always room for improvement.)
You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/173.
How do you know which decisions to make as your business grows, particularly as you hit specific milestones? If you have a great first year, what do you need to do to continue the right momentum? I talk to Rick McDermott, an IP attorney who started his solo law firm just 3 years ago. After a successful first year in business, his was driven to capitalize on the success but also put systems and processes in place to continue to grow. Here's his story.
Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/172.
There are 6 layers in a fully-functioning referral strategy and we are finally diving in to the 6th layer. This final layer is all about Networking. You need to know the opportunities to plant "engagement" referral seeds (i.e. use the right referral language at the right time). And you need to know how to flip almost referrals into referrals. If you need to download the "layers" PDF to have the visual of all 6 layers, check out this episode.
All resources mentioned in the episode - including the special pricing + link to the $37 Saving Lost Referrals mini-program - can be found on the show notes page at www.staceybrownrandall.com/171.
Every 10th episode I answer listener submitted questions on referrals, client experience, goals and anything I think are in close alignment with my three focus areas. (I call these my zones of genius... curious what your zones are?) We have two great questions for this episode... let's talk about what I don't recommend when it comes to letting your network know about you and about being top of mind with previous or "alumni" clients.
Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/170.
September is a good time to do a pulse check on what's working and what's not when it comes to your lead generation... meaning which sources are bringing in new paying clients to you. This starts by listing out your different lead gen sources, the metrics that determine success and then inputting your data. After you've done that you need to do one very important thing first before analyzing your data. We also created a worksheet to help you complete this activity.
You can download the worksheet plus the other resources mentioned on this episode on the show notes page at www.staceybrownrandall.com/169.
Changing our mindset, beliefs and the way we do business can be tough. Especially when you've been in business for 30 years. But of course it's possible.... if you want to. What I love about Diana's story - a realtor with Keller Williams in Portland - is that she could be you. Maybe you haven't been in business for 30 years but you do have a way of how you do business or how you choose NOT to do business. As is the case with Diana. She was looking for a better way to generate referrals, that was authentic and felt right. Here's her story.
Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/168.
If we're being 100% honest... when business is good - from referrals, repeat clients or other lead gen sources - we allow our busyness to replace spending time on the processes and procedures that would make our lives easier. What makes that worse is what we don't focus on today, typically we don't feel until months later. In my many conversations with business owners who know they should put the "Referrals Without Asking" strategy in place but can't make the commitment, I hear a few recurring themes of reasons why. A big one is "I'm so busy with current clients". But a referral strategy is not the only thing we then overlook in our business when we're so busy.
For resources mentioned in this episode, check out the show notes page at www.staceybrownrandall.com/167.
The cantaloupe garden proved to test our limited gardening skills BUT I did pull 4 solid referral lessons from the experience, so all is not lost. Join me as I unpack 4 things I learned with our garden and then relate it to the referral lesson. Lessons like paying attention to the web and hours spent fixing what we didn't set up correctly. Maybe you need all 4 lessons or only one, but I guarantee you'll find nugget of wisdom in this episode, #166.
For resources mentioned during this episode, please visit the show notes page at www.staceybrownrandall.com/166.
We want an intentional and sticky client experience to not only deliver a valuable working relationship with our clients, but also so they become repeat client and we receive referrals. But what do you need to know at the onset to receive referrals from your CX? I cover three in this episode including "referral hot zones" and one powerful way to receive referrals from your clients.
You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/165.
The time has arrived. It's time to take a really good look at your current Client Experience (CX). To know how you want to improve your CX, you first need to understand where you are starting from. So, in this episode I will walk you through a series of exercises and questions so you can deconstruct and then consider how to re-construct your CX.
To make this process easier for you, you can download the Unpacking Your CX worksheet to go step-by-step through this process with me. Access to the worksheet and other resources mentioned can be found on the show notes page at www.staceybrownrandall.com/164.
When you think about managing and executing on your Client Experience for each and every client, over and over again... sometimes the right tool can make life much easier. In this episode, I invite Casey Hill to join me as we discuss one tool I use within my Client Experience to make my Client Experience sticky and easy to execute on.
Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/163.
And to take advantage of the Bonjoro special offer - 20% off for life - check out all three levels at www.staceybrownrandall.com/bonjoro.
What do you call your past clients? And how do you continue the client experience when they are done being a client so you make sure they come back as a repeat client and send your referrals? This episode is all about leveraging the final stage of client experience.
All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/162.
I love it when I can bring on business owners to discuss how they put something into action that they learned through one of my program and the success they had doing it. We're back with another interview as Jackie Ho of ho&lacy Architecture as she walks us through her firm's active client stage. We discuss her biggest ah-ha about tweaking her client experience after she went through the Sticky Client Experience program and some of her favorite adds to her CX.
All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/161.
Every 10th episode we pause allowing me to answer listeners questions. This episode - #160 - we're answering your questions on the client experience. Questions about the best and worst stage to ask for a client to be a reference, what's the stage before the client experience starts and reasons why COIs refer but not clients.
Resources for this episode can be found on the show notes page www.staceybrownrandall.com/160.
We are knee deep in our Client Experience Series and continue to look at each of the 3 stages of the client experience, with this week's episode focused on the active client stage. If you've been following along, then you know the active stage follows the new client stage. But depending on the type of business you have, the active stage might last indefinitely or might have an end date. In this episode we dive in to the why of the active stage, when it starts, its length and how to reconcile the work touch points vs. the relationship-based touch points.
All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/159.
In the previous episode on the Roadmap to Grow Your Business podcast, we dug into the first stage of the client experience. The new stage. In this episode I interview Erin Smith of Cultivating Connections Travel Planners so she can share how she took the parts I teach in the new client stage and put it to work in her business.
For resources mentioned in this episode, you can check out the show notes page at www.staceybrownrandall.com/158.
We've talked about the definition of the Client Experience, when it starts, when it ends (if it ends). We discussed the two-part formula that makes up the client experience and gave you a high-level overview of the 3 client experience stages. Now we will take a few episodes to dig in to the 3 individual stages and hear from business owners along the way who have already put what you're learning into practice. For this episode we dive into the New Client Stage.
For resources mentioned in this episode, check out the show notes page at www.staceybrowrandall.com/156.
If you've followed this podcast for awhile (or are a member of any of my programs and participate in my free training), you know when I teach - I go step-by-step and break things down to make understanding and implementation easier. As we are learning the ins-and-outs of the client experience (CX), a key piece to "seeing" it within your business is understanding the 3 stages of the CX. The 3 stages are the new, active and alumni stage. But not all businesses have all 3 stages. And to determine when each stage starts and stops for your business needs to be considered. We dive into the 3 stages in this episode, #156 so join me!
All resources mentioned in this episode of the Roadmap to Grow Your Business podcast, can be found on the show notes page at www.staceybrownrandall.com/156.
As we start to build or tweak or refine your Client Experience, we need to get the foundational parts in place of the CX. We're calling this episode the nuts and bolts. Specifically answering when the CX starts, when (or if) it ends and the 2 part formula that makes up the CX.
Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/155.
When helping business owners create their own client experience, we start with one particular activity to help them decide what type of experience to build. From this activity, we create the experience touch points that evoke the emotions they want their clients to have while working with them. I unpack the steps of this activity - start to finish - in this episode.
You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/154.
A strong, intentional and sticky client experience does many things for your business. In this episode, we look at 4 bottom line impacts the right client experience can have on your business. You already know I'm going to say receiving referrals is one of the 4 (and a personal favorite of mine) but what are the other 3? Let's dive in.
All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/153.
For a long time fixing a client's problem was the extent businesses went to for their clients to ensure their loyalty and repeat business. While customer service is important as it solves any problem encountered by a client with your company, it's just one part of how client will judge your company. Let's talk about why.
All resources mentioned on this page can be found on the show notes page at www.staceybrownrandall.com/152.
When I teach the strategies, tactics and methodology of my Referrals Without Asking process, I am making one major assumption. And that is that you're referable. Meaning you have a client experience that delivers quality work and builds the right relationship. So I'm going to explain the ins and outs of the client experience in a series of mini-lessons so you can improve, tweak or create an intentional client experience for your business.
Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/151.
One hundred and fifty episodes. 150 episodes! It's mind blowing to think about hitting this milestone. When I started, I wondered if I would hit it. I mean, I always planned to hit this milestone when I started but 150 weeks is a long time. But together, we did it. Yes, with your continued listening, feedback, suggestions for topics, amazing reviews, 5 star ratings and high fives... we hit this milestone together. And in honor of 150 episodes, I cooked up an episode in true "Stacey" fashion... with my top 4 lessons learned from starting a podcast. (You didn't think I'd miss an opportunity to teach did you?)
For the resources mentioned in this episode, check out the show notes page at www.staceybrownrandall.com/150.
Share and tell... the grown up version of "show and tell." Join me for my first "on-location" episode as I record from my favorite writing spot in Asheville and dish about the newest book I'm writing (book #2), specifically the hang ups I'm facing.
Plus I've announced the date for the next live Referrals Challenge... just a few weeks away in May so snag your spot now at www.staceybrownrandall.com/challenge.
All links and resources can be found on the show notes page for this episode at www.staceybrownrandall.com/149.
We are continuing on with breaking down the six layers of the referral strategy with layer #5, which is focused on planting referral seeds with new clients. This episode brings into light an area we haven't discussed on the podcast in way too long... which is having a sticky client experience and being referable. This is where it all starts so it's fitting we dive in deeper. On this episode we look at the new client stage and planting client experience referral seeds during it but we will also use this as a launch pad to dive in to what it means to build a sticky client experience.
All resources mentioned, including the layering PDF of the referral strategy can be found on the show notes page at www.staceybrownrandall.com/148.
Over a series of episodes we've been breaking down the six layers of the referral strategy. The first two layers are plans you need to have, the existing referral source plan and the potential referral source plan. The other 4 layers are language tactics, tools in your toolbox you need for specific moments to help you generate referrals and create more referral sources. In this episode we break down two of the language tactics... language tactics for prospects who are referred and language tactics for prospects not referred. When dealing with prospects , the language tactic I want you to master is how and when to plant referral seeds during the buyer's journey.
You can find the image of the prospecting or sales funnel plus the Referral Strategy Layering PDF on the show notes page at www.staceybrownrandall.com/147.
Second quarter is starting... and now is the time to put a referral plan in place to take care of your referral sources. In this episode I break down the who, what, when, why and how of referrals so you can get started the right way!
All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/146.
So in the last episode (#144), I went on a rant talking about how we should be caring for our referral sources, not testing them. If you missed it, well, I encourage you to go listen to it. Because this week's episode is a discussion with my buddy Jordan Ostroff based on the previous episode. Let's just say it all started with a LinkedIn post by Jordan about referrals in which someone (who will remain nameless) commented on how we're to handle and treat our referral sources. That perspective was to test them for the win-win, test their follow through or time management skills to see if they are worthy of your time. As you can imagine, I fell on the other side of, completely against this perspective. So after my soapbox in episode #144, I thought it would be good to have Jordan come on as we discuss that LinkedIn post.
All resources mentioned in the show are included on the show notes page at staceybrownrandall.com/145.
Even today - in 2021 - there is something very wrong with how referrals are discussed, handled and taught. There is a dangerous mindset out there that is doing damage to what I call the "collective referral mindset." The collective referral mindset is how we - collectively - think about referrals. The mindset has been dominated by one thought for decades. You guessed it, the asking for referrals advice. But lately I'm seeing another type of mindset move into focus that is an off-shoot from the "asking" advice. Join me as I dig in. By the way - soapbox alert, consider yourself warned.
Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/144.
I felt it was time to re-visit the fundamental philosophy of how referrals without asking works. Specifically because what's on deck in two upcoming episodes. Meaning I want to make sure you're crystal clear on the referrals without asking philosophy, how we define referrals, who's in the cast of characters and what a referral is really all about. This foundation will help you understand why I think many - though not all - have it wrong with how referrals are taught, discussed or talked about today.
All resources mentioned in this episode can be found on the show notes page for this episode at www.staceybrownrandall.com/143.
When developing a referral strategy there is one important skill you need to learn and have in place. It has to do with the 2nd layer of the referral strategy. ..it's the the ability to know how to turn clients and contacts into referral sources. On today's episode I invited fellow Growth By Referrals student Jackie Ho, an architect, to share her journey on learning and executing on the strategy I teach to develop potential referral sources into existing, current, active referral sources. And her success is impressive!
You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/142.
In a previous episode I broke down the first layer of your referral strategy... how to receive more referrals from your existing referral sources. In this episode, we look at layer 2... how to turn clients and contacts into referrals sources. Most of us will need to know how to turn the people we wish would refer us into actual referral sources. We call this layer - layer #2 - the potential referral source layer.
You can download the visual to show you how all 6 layers of your referral strategy fit together on the show notes page at www.staceybrownrandall.com/141.
It's the number one question I've been receiving since the new year started... "How did referrals fare in 2020?" I looked over the data of how my clients in the Growth By Referrals program did to gather a few significant and key points. We looked at industry, how long they had been cultivating referral from their referral sources and if they continued with their 2020 touch point plan regardless of unknowns. In this episode, let's talk about successes and challenges.
You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/140.
Sometimes the best way to learn and then apply what I teach about generating referrals without asking is through understanding how it worked for another business owner. As I teach you the first layer of your referral strategy, hear from David Ferguson, a financial planner, on what he learned and experienced as he put the first layer of his referral strategy in place. He shares the lightbulb moments he had plus his success.
All resources mentioned in this episode are available on the show notes pages at www.staceybrownrandall.com/139.
Last three episodes we've been digging into referral sources. Understanding who they are, the relationship you have with them, if they are active or not active. In this episode, #138, I'll show you why knowing who your referral sources are is so important. In a previous episode I introduced the concept of looking at your referral strategy from a layering approach. The first layer of that strategy is what you do to take care of your existing referral sources. Let's break the layer down, step-by-step.
You can find all resources mentioned in this episode, including the layered approach download, on the show notes page at www.staceybrownrandall.com/138.
By now I hope when I ask who is the most important person in your referral strategy or process, I hope without hesitation you say... the referral source. We've been on a roll through the last few episodes digging in to these very important humans. And with this episode we go one step further to determine who might refer us this year.
All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/137.
I've done a "calculate your referral explosion" episode before. But this year is different... we're looking at a few more factors to help you decide the number of referrals you might receive this year versus what you should be receiving. Whether you do 'back of the envelope' type math or download our referral explosion worksheet so you can easily follow along... you need to go through this formula so you are prepared for the year you're willing to work for.
All resources and the downloadable worksheet can be found on the show notes page at www.staceybrownrandall.com/136.
If I asked you which number matters most if you want to receive more referrals this year, do you know what it is? Would you say the number of referrals received in 2020? Or the total number of referrals you've ever received? Would you guess the number of new clients you need this year?
What if it isn't any of these metrics. What if another number matters most so you can receive more referrals this year? And what if that "number" is only half the story? In this episode, we dive into what this number is and what else you have to "know" about this number to make it work. Plus I give you an easy activity to get to the heart of this number so you can use the information to help you receive more referrals in 2021.
You can access the download to complete the activity and the other resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/135.
I know, I know... you're seeing a lot of "lessons learned from 2020" posts, articles and episodes right now. It seems everybody has a take on 2020. And guess what? So should you. It's important to look back on the year and determine the lessons you need to learn from it and move forward with. Here are 4 of mine.
Resources from this episode can be found on the show notes page at www.staceybrownrandall.com/134.
Jon Acuff, author or Finish, sums up perfectly what the Goal Finishers Club is all about when he said, "The future belongs to finishers." Those who finish their goals own the future because they are moving forward, making progress step-by-step and making the future they want a reality. In this episode we continue our conversation with a few business owners who embody this finishing mantra.
All resources for this episode can be found on the show notes page at www.staceybrownrandall.com/133.
Are you still holding out on going through the Reverse Goal Setting process? If you've downloaded the workbook, then you know it's not just a page or two you go through. There's a little bit more involved. It requires you to think, ponder, consider options and write things down. It's critically necessary for your business. Yes, and I'll prove it to you. In this episode you'll hear from business owners who went through the Reverse Goal Setting process for the first time in 2017, 2018 and 2019 and how their business and life has shifted dramatically since they reserved their goals. They hit goals they hadn't before, they shifted or pivoted as needed this year so COVID didn't slow them down. And in one tip, you'll learn how to involve your team in your Reverse Goal Setting process.
Don't skip this episode and you can find all resources on the show notes page at www.staceybrownrandall.com/132.
We made it - the final step - step 3 - in the Reverse Goal Setting process. Step 1 was Reflection. Step 2 was the 5 - 3- 1. And now Step 3 is the Finishing Strategy. Oh yes, the home stretch and where we look at the important parts so we set our goals up for success. Setting goals is the easy part. Finishing them is the hard part. This finishing strategy will make your life throughout next year so much better.
You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/131.
We are taking a quick pause just before step 3 of the Reverse Goal Setting process so I can answer your questions about goals and the Reverse Goal Setting process. We dive into the importance of the "why" within the 5 vision, why I don't teach a SMART goal framework and more!
You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/130.
Now that we have our 5 year vision defined and our 3 year milestones calculated... it's time to set your one year plan. Which - spoiler alert - becomes your 2021 goals! We reversed right into our goals for next year in a way where they matter... which is where we're headed, where we want to be in 5 years.
All resources for this episode can be found on the show notes page at www.staceybrownrandall.com/129.
We are moving right along with our Reverse Goal Setting process as we dig in to calculating our 3 year milestones. Your 3 year milestones must be the "halfway" point of where you need to be to be on pace to make your 5 year vision a reality. It's our markers to make sure we are heading in the right direction. I'll show you how to determine your milestones in this episode.
You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/128.
As we move into step two of the Reverse Goal Setting process, the 5 - 3 - 1, we move from a business and goals reflection on 2020 to casting our vision for the future we want... 5 years out. It's time to define your 5 year vision and determine the real why behind it.
You can find all resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/127.
Whether you can't wait for this year to end or want to hold on to it for a bit longer... it's time to start turning our attention to the future. And not just next year... but a few years to come. It's all part of my Reverse Goal Setting process which we are diving into on the podcast. Over the next handful of episodes we will tackle all three steps within the Reverse Goal Setting process. And up first is step one which is all about reflecting on 2020. I know, I know... it might be painful for you but you need to do it. You need to reflect back on 2020 in two ways... your business and your goals will thank you.
You can find all resources mentioned in this episode - including all of the Reverse Goal Setting process resources - on the show notes page at www.staceybrownrandall.com/126. We are going to tackle our goals this year completely different than any year before. Seems fitting, right?
The best way to approach your referral strategy is from a layered approach. And there are 6 layers for you to consider. You might not need all 6 but you need to know them. This episode breaks down all 6 layers so you know where to start and which layers you need.
To download the Referral Strategy Layered Approach PDF, visit the show notes page at www.staceybrownrandall.com/125.
Our deep dive into referrals by industry wraps up (for now) with this episode and we tackle questions from an attorney regarding confidentiality and a consultant wanting to build a niche based on referrals plus one place people fail to look when starting to grow their new business (and its where referrals can be found!).
You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/124.
The series continues and this week we are deep diving into the questions financial advisors/planners, wealth managers, insurance agents, and bankers ask when they get serious about generating referrals. And by serious, I mean they start doing the work and then specific questions pop up. We're tackling those questions.
You can find the resources and links mentioned in the episode on the shownotes page at www.staceybrownrandall.com/123.
Our deep dive into referrals by specific industries continues and we move from the "selling of real estate" to the "home of real estate". This week we dive into a question that architects, interior designers, decorators, and others are dealing with COVID continues. The question is how to get new referrals from clients during a time when people have drastically reduced or transformed their socializing routines for an industry reliant on local networking/connections to make "organic" referrals happen?
Resources mentioned can be found on the show notes page at www.staceybrownrandall.com/122.
For this 4-part series we are starting on the podcast, I am answering common questions I receive about referrals that are specific to different industries. These aren't the general questions I receive - like how do I get started, how does it work to receive referrals without asking, how to be consistent, how to track, etc. But specific questions that pop up once someone has decided to get serious about generating referrals without asking.
I've broken down the industries so I can cover specific questions that matter to that industry. Though I think you'll learn a lot from each industry episode! Up first with this episode is the real estate market... specifically the "selling of real estate" with real estate agents, home stagers and mortgage brokers.
You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/121.
On today's episode I am answering a question from a member of our community who wanted to know why he didn't convert one referral into a client - when he was referred 17 potential clients at one time. My answer may surprise you.
You can find the details behind the question plus all resources I mention on the show notes page at www.staceybrownrandall.com/120.
Having testimonials is paramount in building social proof and what our clients typically look for when deciding to hire us, or validate their decision in hiring us. So you need to have testimonials from your clients and an easy way to gather them continually, as you need them. This episode gives you 3 tips to make it easy to gather testimonials.
You can find all the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/119.
We all know what "stranger danger" is from our childhood. But listen to this story and two powerful keys as to why someone would hire you, buy from you when you are a stranger to them... all because they are referred. This episode is meant to be inspirational... to motivate you to go after the referrals you deserve.
You can find all resources mentioned in today's episode on the show notes page at www.staceybrownrandall.com/118.
Maybe your "working while schooling" is just getting started or maybe you've been doing it for a few weeks. It's hard (as you know what), challenging and stressful. So in this episode, I share 3 specific productivity tips to help you during this time.
You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/117.
Challenging isn't the right word. It doesn't seem to accurately describe the juggling act that parents - who are working - are attempting to manage with kids schooling from home.
And the younger the kid(s), the increase of crazy. Plus stress. So we're looking at two sides of "Working While Schooling" coin.
This episode - we're looking at tips to help kids thrive. So I brought in an education consultant to show us the way.
You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/116.
At some point in your business ownership journey you'll be faced with the decision to invest in a CRM or Client Relationship Mangagement tool. And it can be a tough decision - with the options, the variety, the different focuses the databases can have, the price points and more.
So for this episode I talk to Reuben Swartz on why he built his CRM... which sheds insight into what you should be looking for when you are deciding on investing in a CRM or changing your CRM.
You can find the resources we mention on the show notes page at www.staceybrownrandall.com/115.
Throughout this summer I've been working - so slowly it seems - to turn a detached building into my new office. The family refers it as the "Referral Ninja Studio." And before the end of August it should be ready to go. But while we still work behind the scenes to get it set up, let's meet the designer (Lesley Myrick) who helped me pull all the pieces together. We discuss tips and strategies to help you construct the best home office - since it seems that is where most of us will be for the foreseeable future. And Lesley shares the one must for every home office (her answer may surprise you!).
We are wrapping up our Referral No-No series with our final no-no, #7. And this one may come across harsh but make sure to listen to fully understand what I mean when I say "you just don't get it." Because what people get stuck on can easily be fixed, if you're willing.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/113.
Okay, this Referral No-No is pretty straightforward. So easy to say and explain in theory but it seems in execution things go sideways. Here is Referral No-No #6.
For the resources mentioned during this episode, you can find them on the show notes page at www.staceybrownrandall.com/112
We're back with another Referral No-No. When you make the decision to increase your referrals and do it in a way that works for you (without asking, doing nothing, without paying, and without being overly promotional and gimmicky)... you'll be hit with a few other things you need to understand and do. Referral No-No #5, #6 and #7 focus on those. So let's dive in to Referral No-No #5.
For the resources mentioned during this episode, you can find the links on the show notes page at www.staceybrownrandall.com/111.
For this episode we are taking a pause from our 7 referral no-no's to tackle the one big question about why we are taught these "no-no's" as the tactics of how to generate referrals. If you've never heard this explanation, it's a must listen and will help you understand where these no-no's have come from.
You can find the resources and links for this episode on the show notes page at www.staceybrownrandall.com/110.
We are on to Referral No-No #4. This is another one I discuss when I teach why you have to think about your referral strategy and generation differently. Committing this No No shortchanges the consistent referrals you could receive. When you want referrals to be predictable - a source of new clients you can depend on - you need to focus on sustainable strategies which unfortunately these referral no-no's are not.
You can find all resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/109.
We are on to Referral No-No #3. If you want consistent referrals in your business then you don't want to commit any of these 7 no-no's. When you want referrals to be predictable - a source of new clients you can depend on - you need to focus on sustainable strategies which unfortunately these referral no-no's are not.
You can find all resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/108.
In part two of this new series on the podcast, we are breaking down the big no-no's I see people make when they are trying to generate referrals consistently in their business. And by consistently, I mean going from 3 or 4 referrals a year to 20. Or from 40 referrals a year to 100+. When you want referrals to be predictable - a source of new clients you can count on - you cannot do these 7 big no-no's. And on this episode, we are breaking down the second no-no. If you guessed no-no #1, this one might surprise you.
You can find all resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/107.
In this new series on the podcast, we are breaking down the big no-no's I see people make when they are trying to generate referrals consistently in their business. I mean when you would like to go from 3 or 4 referrals a year to 15 or 25. Or go from 40 referrals a year to 100+. When you want referrals to be predictable - a source of new clients you can count on - you cannot do these 7 big no-no's. And on this episode, we are breaking down the first no-no. I be you can guess what it is too. Let's see.
You can find all resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/106.
As we wrap up this 3-part series on determining if you need a Goals Reset, we now turn our attention to getting your game plan in place for third quarter. Goal completion starts with a plan and becomes reality with execution. Follow along with this episode to make it happen.
All resources - including our free Goals Reset Workshop registration link - can be found on the show notes page at www.staceybrownrandall.com/105.
In this next step of our inquiry into our goals and the impact COVID-19 had on them, we take the labeling we learned in the last episode and apply it to each individual goal we set for 2020. So grab the goals you wrote down at the start of 2020 - and if you don't have written goals for 2020, I walk you through quickly setting them - and follow along as we determine next step for each goal we had this year.
Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/104.
With summer now upon us and the back half of 2020 quickly approaching, you might be wondering if - with all your business has been through in the last almost 3 months - it's time to reset your goals. Well maybe. Or maybe not. In this episode - first of 3 in a series - I walk you through a process called labeling. It's a first important step in determining what your goals needs for the second half of this year.
All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/103.
Bringing on a VA (Virtual Assistant) was a game changer for me with my business. How do you know when you're ready? What are some best practices and pitfalls to avoid? We answer all of these questions and more in the episode with guest expert, Laura Licursi.
You can find all of the resources and links to everything we discuss on the show notes page at www.staceybrownrandall.com/102.
Just about everything - okay everything - in your business can be place in one of 4 quadrants. And by quadrants, think buckets. Meaning every process you perform, every strategy or goal you set, every business development action you take, and more... can all be labeled and placed in one of 4 groups which I call the 4 Quads. In this episode I share what is in each quad and then walk you through a process to rate how you are doing in each area. Why? For one very important reason which I reveal on this episode.
You can find all of the resources and links mentioned in this episode - including the 4 Quad worksheet - on the show notes page at www.staceybrownrandall.com/101.
100 Shows - it's a huge milestone. And one we are celebrating with sharing a few lessons learned since I launched this podcast in 2018 and giving away something super cool that I've never done before. So come share in this milestone with me and then plan to join me for the next 100 shows.
You can find the resources plus links mentioned on the show notes page at www.staceybrownrandall.com/100.
Sometimes you find inspiration in unexpected places. The inspiration for this episode came from a story about Hurricane Michael and is one you really need to hear.
For the resources and links provided in this episode, check out the show notes page at www.staceybrownrandall.com/99.
The numbers 1 through 9 have never meant so much until you decide to apply them to your business. I have invited Enneagram expert and business coach Teresa McCloy to join me to tackle what you Enneagram # reveals about the green lights and roadblocks for you as you run your business. You will definitely enjoy this lively conversation.
You can find all of the show resources - including the amazing handout Teresa shared that breaks all of this down - on the shownotes page at www.staceybrownrandall.com/98.
In the pre-and I believe post-COVID-19 world, we will get back to meeting with other business owners and sales professionals for the purpose of networking, getting to know other people, finding resources for our business and growing our base of clients. This episode breaks down for you different types of "groups" - specifically by their structure and focus and gives you a tips to consider when investigating which groups are right for you and your business.
Resources mentioned in this episode - including the groups cheat sheet - can be found on the show notes page at www.staceybrownrandall.com/97
In this episode, I have invited a Growth By Referrals student to join me to share how he uses one tool to supplement his referral plan plus how he uses this same tool to help with his prospecting process and client experience.
You can find all of the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/96.
In this episode, we look at 3 things you can do now to lean in and take care of your referral sources in a simple way that will have impact. It's important to stay connected to your referral sources during this time and to let them know you are available to support them if you can.
You can find resources for this episode on the show notes page at www.staceybrownrandall.com/95.
This episode has a very simple message. As we - the small business and solopreneur community - continue to deal with a season of uncertainty it's important to recognize who is in our boat. This episodes begs the question... have you paid attention to who is in your boat? Join me as I explain.
All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/94.
There are a lot of podcast episodes, blog posts, articles, and social media posts being written and published about how to deal with this unprecedented time in our world. I wanted to approach the world pandemic from a different perspective... how we stay focused during times of adversity.
You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/93.
This is a bonus episode - just a message from my heart to yours - with a simple message in this time of uncertainty to take one proactive step or action every day! Stay well and stay strong! - Stacey
It's our final stop in this series on unpacking referral sources... the ones you have and the ones you want. If you answered yes to needing more referral sources then this is the episode is for you. We first focus on turning clients into referral sources and then turning COIs into referral sources.
To download the resources mentioned in this episode - including the worksheet to help you through step 3 - check out the show notes page at www.staceybrownrandall.com/92.
As we move in to part 2 of our series on unpacking your referral sources, we need to look back at our active referral sources and those who have referred us in the past. They reveal some significant clues as to who can and should be referring us. We also uncover 3 common misconceptions people have about referral sources that impact their success with growing and maintaining their referral source list.
You can find the resources mentioned in this episode - plus the worksheet to complete step 2 in our process - on the show notes page at www.StaceyBrownRandall.com/91.
Our Question and Answer format is back for episode #090 - the format we use for each and every 10th episode. In this episode we are answering two questions. First question is about thank you cards and thank you emails and thank you gift cards. Our second question is from an interior designer and an issue she is facing with one of her contractors who is hinting about making a cut of her fees or treating her as a subcontractor. I break this question down from a couple of different angles.
You can find the resources mentioned on this episode on the show notes page at www.staceybrownrandall.com/90.
While there are so many reasons you might not be receiving referrals (as we have unpacked in the last few episodes), one big practical reason is due to your referral sources. So this episode is the first in a 3-part series on unpacking and digging in to your referral sources. First up we tackle the definition of a referral source, the four types and your type mix.
You can find all resources plus the worksheet to download to go along with this episode on the show notes page at www.staceybrownrandall.com/89.
If you believe you deserve referrals but your referral generation isn't working, what could be going on? In this episode, I am going to future pace you if you aren't actively working to generate referrals and reveal 4 ways your referral generation might not be working.
Resources and links from this episode can be found on the show notes page at www.staceybrownrandall.com/88.
Sometimes what's holding our referrals back is the one thing we least expect. And if we are being honest it's the one thing we'd like to ignore. But we can't. So today we are going to tackle the one thing that may be getting in the way of you receiving the referrals you deserve.
All resources discussed during the episode can be found on the shownotes page at www.staceybrownrandall.com/87.
Whether you love Google or not... what they learned about generating candidate referrals from their employees correlates perfectly to what you should know and do to generate new client referrals.
All resources mentioned on today's episode - including the Quick Tip Guide for Referral Seeds - can be found on the show notes page at www.staceybrownrandall.com/86.
There is nothing better than helping a client more than double their referrals in one year. Listen in as Clark Woodard of the Bagwell & Bagwell Insurance Agency and I talk about how they took their referrals from an average of 50 per year to 115 in their first year following the Growth By Referrals program. She will also share how they involved their team to buy-in to the program and each do part of the work.
All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/85.
While there are many ways you can sink receiving referrals, there are a few big ones I want to make sure you aren't guilty of doing. In this episode, we will look at 3 ways I see people sink their referral generation. They are easy to solve, you just need to know how to solve them. And I will tell you.
You can find the resources mentioned plus the Tips to Right the "Referral Ship" from Sinking PDF on the show notes page at www.staceybrownrandall.com/84.
The methodology I teach so you can take care of your referral sources in the right way is built on the foundation of 3 Platinum Principles. In this episode, I explain what these principles are and why they matter. If you are finally ready to take care of your referral sources this year - make sure you don't miss this episode.
All resources mentioned plus the 3 Platinum Principles cheatsheet is available on the show notes page at www.staceybrownrandall.com/83.
What would 100 referrals mean to your business this year? How different would 2020 be if you received more referrals this year than you ever had before? Well in this episode we unpack 3 key considerations to help you define how many referrals you actually need so you can stop playing the comparison game and focus on what you need.
You can find the resources and links mentioned in this episode on the show notes page at www.staceybrownrandall.com/82.
If there is one thing I would love for you to do before the clock strikes midnight (or at any point in the future when you hear this episode, it is to write down your goals... the vision you have for your life. You'll learn how powerful this is from a story I tell about Norm, my husband. (But shhhh... don't tell him he is the feature of this episode)!
You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/81.
On today's episode we are back with another Q&A but I don't have an adorable guest interviewer with me. So you'll have to make due with just me. I'm answering questions about the tasks your virtual assistant can do to help you with your referral generation, how to really connect with your COIs (centers of influence) to be the only one they refer and a very off-topic question about my graphic tees!
All resources and links mentioned in today's episode can be found on the show notes page at www.staceybrownrandall.com/80.
Meet Katherine Taylor, attorney and owner of Taylor Legal. As a member of the Goal Finishers Club - she used the resources provided to CRUSH three of her goals during 2019. She shares what worked best for her and what didn't. She customized her journey to being a goal finisher!
The resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/79.
How well do you finish what you start? I don't mean the everyday duties of your business like getting the invoicing out and I'm not talking about the laundry. I mean the things that will make your life amazingly better but really don't have to be done. I'm talking about your goals. Setting them is easy, accomplishing them is not. This episode is all about finishing what you start with some special encouragement from a business owner - just like you - who CRUSHED his 2019 goals to the tune of $100,000 in additional, unexpected revenue!
You can find all resources and links mentioned in this episode on the show notes page at www.staceybrownrandall.com/78.
Do you have a goal that haunts you? You know the one (or two)... you've said for years you would accomplish it and yet there it is... year after year... still on your list. That's because setting goals is easy. Accomplishing them is not. Throughout this Reverse Goal Setting series - starting with episode #073 - we've tackled the entire process of how we set goal so we have a better chance to finish them. Now we need to shift the conversation to accomplishing, finishing, crushing our goals.
You can find the resources mentioned in this episode - including the worksheet to help you tackle this next step - on the show notes page at www.staceybrownrandall.com/77.
This is the final step to setting our goals for 2020... step #4 of the Reverse Goal Setting process. This step allows you to set what you need to accomplish for next year so you stay the course for your 3 year milestones and 5 year vision. After you complete this step, you might think you are finished but you need to move on to the next phase - the execution phase. Remember, setting our goals is the easy part - accomplishing them is the hard part. This podcast series is tackling both.
You can find the worksheet for this episode and the other resources mentioned on the show notes page at www.staceybrownrandall.com/76.
Once you have your 5 year vision mapped out (previous episode, #074) we need to go one step further and map the milestones that will tell us if we are on the right path to accomplishing our 5 year vision. Which means we need to calculate our 3 year milestones. This is the next step in our Reverse Goal Setting process. Let's dive in.
You can find all the resources mentioned in this episode - including the 3 Year Milestones worksheet - on the show notes page at www.staceybrownrandall.com/75.
We are in our Reverse Goal Setting series and building on the last episode as we move into defining our 5 Year Vision. There are 4 steps to this process which allow us to set goals like never before so we can accomplish them. Now if you hate visions boards and guided meditations - don't worry. We don't go there but I do ask you some hard questions as you determine where you want to be in 5 years.
To download the next worksheet in this series go to the show notes page at www.staceybrownrandall.com/74 to grab it plus the other resources mentioned during the episode.
The end of 2019 is near, and the year end can stir the emotional pot. Anticipation for the holidays, break from work, time with loved ones and the end of year push with your business. But there is something else that needs your attention this time of year... and we dive in to it on this episode, #073.
Remember to grab the worksheet to walk you through the entire first step of the Reverse Goal Setting process. And the episodes that follow will take you the rest of the way through the process, so don't miss a single one. The worksheet plus all resources can be found at www.staceybrownrandall.com/73.
I love to read because I love to learn. In reflecting back on how I operate my business, I realized a few key lessons that have served me well came from some very powerful books I have read. So I am sharing those books and lessons with you today.
The resources, like the books, mentioned in this episode - #072 - can be found on the show notes page at www.staceybrownrandall.com/72.
I hit an important anniversary in my business this month - October 2019 - and I want to celebrate it with you. It's the one year anniversary of my first book's release. That's right, Generating Business Referrals Without Asking has been out a year and in honor of it's one year anniversary we are releasing the audio version. Find out how you can grab your free copy of the audio version, plus how the audio version is different from the printed copy. And I share what my next book will be about and how I need your help to come up with the title of book #2.
You can find all of the resources and links mentioned in this episode on the show notes page at www.staceybrownrandall.com/71.
We are back with another listener submitted Q&A and someone from the Randall family is joining me as our guest host. Questions answered this time around are about giving referrals back to referral sources, doubting the referral system you have in place and identifying referral sources.
You can find the resources and links mentioned on the show notes page at www.staceybrownrandall.com/70.
Have you ever thought about your business structure and its impact on generating referrals. Or the volume of new leads or new clients you need every month or year and the percentage of those leads or new clients that could come from referrals? Well, there are many different types of business structures - brick and mortar, online, service-based, product-based and hybrids of these - and we all have different client volume. So how do these two things impact our ability to generate referrals? In this episode we find out.
You can find the links and resources in this episode by visiting the show notes page at www.staceybrownrandall.com/69.
While the debate rages on as to if an impending recession is headed our way... there are steps you should be taking now to referral-proof your business regardless of a recession. In this episode we talk about why you should referral-proof your business and then I lay out the steps to do it.
You can find all the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/68.
And make sure to check out our free 5-part training series coming up soon! You will learn so much throughout the 5 weeks of training in just one session per week for 5 weeks. Go to www.staceybrownrandall.com/free to sign up now for this free training!
We are wrapping up our final episode in this rapid fire, 4-part series on the lies people believe about referrals. In this final section, we dive into the lie that says referrals can't be controlled. I already know what you are thinking... and you should listen to this episode to see what I mean.
You can find the resources mentioned in this episode - #067 - on the show notes page at www.staceybrownrandall.com/67.
We are moving right along with busting the lies or myths that people believe about referrals. Up next is the "pay to play" lie. Do you believe that you have to pay, compensate, or incentivize for referrals? Well if you do, then you have fallen for this third lie and in this episode I will unpack it for you.
You can find all of the resources mentioned for this episode - #066 - on the show notes page at www.staceybrownrandall.com/66.
We are continuing our rapid series on the lies people believe about referrals as we tackle the big one in this episode, part 2 of our 4-part series. And what I mean by "big one"... it is the most widely believed lie about referrals and it is rooted in fear. This lie is that we must ask to receive referrals.
You can find the resources mentioned, like Manufactured Referrals Never Work article plus more on the show notes page for this episode at www.staceybrownrandall.com/65.
What you believe impacts what actions you take, behaviors you exhibit and ultimately the success you have. And I want you to have amazing referral success so I need to make sure you don't believe some of the common lies about referrals that have been around forever.
You can find the resources mentioned on the show notes page for this episode at www.staceybrownrandall.com/64.
What does a referral explosion look like for you? I mean really look like? What's the number? Let's find out by following this simple formula. I promise - it only takes simple math with a few calculations.
To download the formula worksheet and other resources mentioned in this episode, visit the show notes page at www.staceybrownrandall.com/63.
If you have followed my teachings or strategies for any length of time then you know the Thank You note is an important part of the referral process. But it is just one part. In this episode we are going beyond the thank you note to create our referral explosion.
You can find the resources and links mentioned in this episode on the show notes page at www.staceybrownrandall.com/62.
Today's episode is all about creating magical moments to turn clients into loyal fans, "superfans" in fact. Pat Flynn, author of the new book titled Superfans: The Easy Way to Stand Out, Grow Your Tribe and Build a Successful Business joins us to discuss how to sprinkle in specific moments into your client experience to create moments that show your clients how much you care.
All resources and links mentioned in today's episode can be found on the show notes page at www.staceybrownrandall.com/61.
As has become tradition, every 10th episode has a member of my family join me to be the guest interviewer asking me your questions. For this episode my husband, Norm Randall, joins me asking questions about my strengths and weaknesses as a business owner, my potential, how I think our kids would describe me, if I'll ever write my next book, and more. Plus I ask Norm a few questions too!
You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/60.
This is a very special episode - and I haven't done one like this before - but I invited a Growth By Referrals program (GBR) student to share her thoughts on the new version of the program. She provides a comparison of the new version to the old version. Now if you know you aren't interested in ever joining the GBR program, then this may be one episode you decide to skip. No worries, just catch us next Tuesday for episode #060.
All of the links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/59.
On episode #056 two Referral Ninja Masters joined me to talk about their journey from beginner to master. Being two and three years into their journey, they shared a great perspective of their journey. But what is the first year link on the journey to become a Referral Ninja Master? In this episode, I welcome David Ferguson and Mark McIntosh to share what their first few months has been like as they move from Referral Ninja Beginner to Referral Ninja Master. David has been following the Growth By Referrals program for 6 months and Mark for 3 months. They have a great perspective to share.
All resources mentioned in this article, including links to learn more about David Ferguson and Mark McIntosh can be found on the show notes page at www.staceybrownrandall.com/58.
In this episode we are going to look at generating more referrals through the eyes of the organization guru Marie Kondo and her popular Netflix show 'Tidying Up With Marie Kondo.' We will apply her 6 ways to get organized to your referral generation... I promise this will be fun whether you like organizing or not!
The 6 Ways Checklist plus all other resources mentioned in today's show are available on the show notes page at www.staceybrownrandall.com/57.
There is nothing better than learning from those who are where you want to be... learning from those - business owners just like you - who are having success receiving referrals.
All resources mentioned including the case study of Nicole Odom's reversal of referral decline can be found on the show notes page at www.staceybrownrandall.com/56.
Does who you are impact the referrals you receive or is there something more important that impacts the referrals you deserve? Many believe it is our personality that impacts if we receive referrals or not. But in reality it is something entirely different. So whether you are an introvert, extrovert, reserved or highly outgoing, you personality is irrelevant to receiving referrals. But one thing will dictate your success.
Links and resources mentioned plus an episode summary for this episode can be found on the show notes page at www.staceybrownrandall.com/55.
First what is a CX and RX? Second how are they different and should I really care? See how well I know you! It's like I'm in your head reading your mind. Well in this episode we are defining CX and RX and I'm sharing how they are different and why you should care. I have noticed with my Growth By Referral members and those I teach from the stage... the CX and RX is easily confused which means we don't execute on our referral plan correctly. CX is our Client Experience and RX is our Referral Experience and the are very different.
You can find all of the resources mentioned plus the links on the show notes page at www.staceybrownrandall.com/54.
We are back with another On the Spot coaching episode where you get to listen in as I guide a business owner through their current referral reality and what they need to be doing to receive more referrals.
You can find all resources and links mentioned on the show notes page at www.staceybrownrandall.com/53.
A critical step in the process to receive more referrals and receive them more consistently is to nail the thank you card you send to the person who sent you the referral. In this episode I share all of the details. The type of card (yes, you have options), what to say (there are 3 objectives to what you write), who writes it and when to send it.
This episode even comes with two free downloads - the thank you card script I give during the episode so you don't have to frantically try to write it down and my favorite referral-specific thank you card cover image. You can grab these two downloads on the show notes page at www.staceybrownrandall.com/52
People who are trying to generate referrals consistently in their business seem to make the same rookie mistakes. And rookie mistakes can be made no matter how long you have been in business. I know business owners in business 5, 10 or more years STILL making these mistakes. For this episode, we are diving in to 4 rookie mistakes I see people make that can be easily solved. We are going to discuss the mistakes and what to do instead. Now, these aren’t the only mistakes people make – oh lordy there are more – but these are 4 no one should be making.
You can find a listing of the four rookie mistakes plus all other resources and links mentioned on the show notes page for this episode at www.staceybrownrandall.com/51.
On this episode we are back to our Q&A format and my son, Dani, is joining me to ask me your questions. Questions from a photographer on giving an alcohol-related gift when you don't know if the person drinks alcohol. I have a different take on how to consider this situation. Next question is from an interior designer who wants to know how to start receiving referrals from her referral sources that she has neglected in the past. And our final question is from a financial services professional who wanted to know how to generate referrals from associations and not just clients.
Find out my answers to these questions and any resources we discussed on the show notes page at www.staceybrownrandall.com/50.
You’ve heard the business advice before – "you’ve got to spend money to make money." So a legit question you may be thinking is how much you should expect to spend to generate referrals? And it's a good question which we dive into in this episode, specifically what you don't need, what you can't do and what you cannot forget. Following these three pieces of advice you can build a referral generating plan on a shoestring budget.
When I talk about your referral plan... most believe it must be complicated, complex and cost a lot of money. And yes, you can make it that way. But why? A referral generating plan should be simple and you can build one with a shoestring budget.
All resources and links mentioned during the show can be found on the show notes page at www.staceybrownrandall.com/49.
What I teach from the stage, in my book, in these podcast episodes, in my articles and videos is that you need to create a referral experience for your referral sources. But to be able to execute on that referral experience, you – the busy business owner or professional – need to take that referral experience and make it a process you can follow consistently.
In this episode I explain 3 variables that impact your referral experience if you don't have a plan and process to follow. And if you want consistent referrals – year after year – then you need a plan and process you follow year after year.
This episode includes some "future pacing" so if you don't have a referral process you are following... that's okay. After this episode you will be better prepared when you do have a referral plan and process.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/48.
If you are a service provider you have undoubtedly raised your rates – or at least thought about how you need to raise your rates. And doing it (or even thinking about it) may have made you nervous. Our guest today, Ryan Laughlin from Tasteful Media will show us how to raise our rates following a formula that makes the process easier.
You can find his 3-step process of raising your rates to grow revenues and buy back your time download and the other resources mentioned on the show notes page at www.staceybrownrandall.com/47.
Do you spend a lot of time networking and wonder about your return on investment? It could be because you view networking all wrong. The focus should be on smart networking - strategic networking - ultimately to be known by a network. In this episode we discuss how to turn your networking into smart networking.
The resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/46.
I was approached by a lady at a conference where I was speaking who shared, "this information you provided is just what I needed. Thank you so much. It actually got my husband and I on the same page (they are co-owners of the business). So what was this information? In this episode we dive in and in the process we are diving in to uncover some very valuable data in your business to help you make better decisions for your business.
All resources mentioned including the worksheet can be found at the show notes page at www.staceybrownrandall.com/45.
Maybe you love talking about money, revenue, profit... maybe you hate it! Regardless though of how you feel about it, you need to be able to master it if you want your business to have true sustainability, not just growth. This episode we are diving in to help you master your profit with our guest, profit expert Michele Williams.
Resources mentioned on this episode can be found at www.staceybrownrandall.com/44.
Here's another opportunity for you to listen in as I coach a small business owner on how to use data in her business to reveal her referral reality and how to close the gaps.
All resources mentioned can be found on the show notes page at www.staceybrownrandall.com/43 of the Roadmap to Grow Your Business podcast.
One thing that stinks about business is when a prospect says no. But what if a prospect is trying to say yes and you miss it? Sounds crazy I know, but today's episode with sales expert Nikki Rausch will amaze you at the buying signals people miss from their prospects. There are 17 buying signals in fact. We dive in to some of them plus Nikki provides other valuable information to help you sell more... in a very authentic way... the way it should be done.
All resources mentioned, plus the 17 Buying Signals download, can be found on the show notes page at www.staceybrownrandall.com/42.
It's time I set the record straight (again) about how and when to apply my "no asking for referrals" philosophy. You should never ask for a referral, but that doesn't mean you can't ask for other things... like reviews and testimonials. I have found that people apply my "no asking" strategy to situations that are not referral in nature which means you are applying it out of context.
You can find all of the resources mentioned in this episode of the Roadmap to Grow Your Business podcast on the show notes page at www.staceybrownrandall.com/40.
In this Q&A episode we have a very special guest joining me as the guest interviewer. For the most part she sticks to the script but when she doesn't, it is really funny! She is asking me questions about rewarding for referrals, how to move someone from trusted contact to referral source and how my paid programs work together.
You can find all of the resources mentioned in this episode, including the product map, on the show notes page at www.staceybrownrandall.com/40.
Almost everything in life comes with hard work, and maybe having a little luck thrown in for good measure. But we also need magic. Not the kind of magic you think I mean, I'm talking about the kind we create ourselves. In this episode I will show you how to create magic with your planning and goal setting.
All resources mentioned in this episode, including the Small Plan Activity download can be found on the show notes page at www.staceybrownrandall.com/39
It's a mix of excitement and nervousness... thrill and dread... anticipation and concern. You feel as if you are caught between two very different emotions, all at the same time. Only one thing can bring these dual feelings on - year one and year two of your business. Let's dive in to the FEW key things you should focus on... and forget the rest (for now).
This episode dives into the danger of comparing our backstage to other's front stage. Which leads us to live in the comparison society.
And once in the comparison society, we set ourselves up for two dangerous influences. Let's dive into those influences you need to eliminate from your world.
Resources provided can be found on the show notes page at www.staceybrownrandall.com/37. Roadmap to Grow Your Business.
There are three kinds of people when it comes to referrals. First, those who love to ask. Second, those who ask but don't like it (they only do it because they don't know there is a better way). And the final group hates the idea of asking, so they refuse to ask.
For groups 2 and 3 - this episode is for you because there are a few - 4 to be exact - guiding principles you have to understand if you want to generate referrals without asking!
You can find all resources mentioned in this episode on the show notes page, www.staceybrownrandall.com/36. Roadmap to Grow Your Business.
If I told you there was a right way and a wrong way to give a referral, how confident are you that you would get it right? Well on this episode we are going to find out.
You can download the Proper Referral Checklist plus the other resources I mention on the episode on the show notes page at www.staceybrownrandall.com/35. Roadmap to Grow Your Business.
In this episode you get to be a "fly on the wall" as I coach a photographer on her gaps on generating the referrals she wants. But don't just listen in... ask yourself the questions I ask her to uncover your own gaps in receiving the referrals you want and closing them into paying clients.
All of the resources can be found on the show notes page at www.StaceyBrownRandall.com/34 including the "don't ask" articles and podcast episodes plus how to increase the number of referral sources you have referring you new clients. Roadmap to Grow Your Business.
Maybe you have sent an email like this before, maybe not. But they don't work & say something about you that you probably don't want. They claim to be "referral generating" emails but they are not and usually do more harm than good.
All of the links and resources mentioned can be found on the show notes page at www.staceybrownrandall.com/33.
If you have taken the Referral Ninja Quiz to test your skills and abilities to generate referrals - to see how good you are at generating referrals consistently - then you know if you are a Referral Ninja Beginner, In Training or Master. If 85% of people who take the quiz are Beginners, what does it take to be a Referral Ninja Master?
And what is a Referral Ninja Master? Well in this episode I pull back the curtain to explain. All links and resources can be found at www.staceybrownrandall.com/32 of the Roadmap to Grow Your Business podcast.
When I say "accountability" - what do you think? How do you feel? Is your reaction positive or negative? Most don't think about how accountability impacts their progress, their success. And when you structure accountability correctly...you find the magic. It's time to find your magic!
Resources for this episode can be found on the show notes page at www.staceybrownrandall.com/31 including the link to the beta Goal Setters Club. You have to check this club out!
We have a special guest asking me your questions today on the podcast...it's my son, Jacob! He is "hosting" this episode and asking me three questions. Those questions include generating referrals when you are new to an area, how to be authentic and generate referrals and how to make asking less awkward (as you know - my advice is to never ask so I give other thoughts on how to generate referrals without asking).
The show notes for today's episode can be found at www.staceybrownrandall.com/30.
The business concept of "burning the boats" comes from a history lesson in the early 1500s. It means removing your "retreat" abilities so you commit to a decision.
In the episode I give real world decisions from my business to explain the why and how behind the "burn the boats" concept. And I ask you to consider if 2019 is the year you commit to a burn the boats moment with your business?
All resources mentioned for this episode can be found on the show notes page at www.staceybrownrandall.com/29.
The final episode of 2018 for the Roadmap to Grow Your Business podcast. I thought I would do something a little different. This is a look back at the top 5 fan favorites (and mine too!). In this episode we review the top 5 episodes and then replay the number 1 favorite episode from 2018! Here we go!
Links to the top 5 episodes plus the other resources mentioned can be found at www.staceybrownrandall.com/28.
Before we moved to my new website - www.staceybrownrandall.com - earlier this year, I had a popular article on my old site on the business lessons learned from my small business owner clients. For many years I was a business and productivity coach and coached business owners year in and year out. During that time I always found that the same lessons would keep coming up for my small business owner and solopreneurs clients to learn. Here are a few of those lessons...
You can find all of the links and resources mentioned over on the show notes page at www.staceybrownrandall.com/27 of the Roadmap to Grow Your Business podcast.
We are wrapping up our mini-series on the client experience and this episode is for those of you ready to move from the 1.0 version of your client experience to the 2.0 version. From the two previous episodes - #024 and #025 - we discussed what the client experience is, why it matters (referrals of course, but other important reasons too), when it starts and ends, the client stages and the 3 musts of every client experience. Now it is time to take your client experience to the next level with 3 easy ways!
You can find all links and resources - including the Client Experience assessment - on the show notes page at www.staceybrownrandall.com/26 of this episode of the Roadmap to Grow Your Business podcast.
Do you know what it is like to work with you? Have you ever thought about it from your client's perspective? I hope a smile just broke out across your face and not that concerned, scrunched up forehead look of worry and concern. Let's dive in to today's episode to learn how to create a Client Experience worth smiling about.
You can find the downloads mentioned, the Client Experience Assessment, plus the other resources at the show notes pages of the Roadmap to Grow Your Business podcast at www.staceybrownrandall.com/25.
There can be a number of reasons why you aren't receiving the referrals you deserve. Most all reasons can be solved just with education and then you taking action. This episode kicks off a mini-series to give you the knowledge you need to take a different action in your business so you can start generating referrals.
You can find the links mentioned in this episode of the Roadmap to Grow Your Business podcast on the show notes page at www.staceybrownrandall.com/24.
The end of the year is upon us and that provides us with a unique opportunity when it comes to our referral sources. You cannot waste this time of year - the holidays - to send a very important message to the most important people in your business.
Find all links mentioned on the show notes page at www.staceybrownrandall.com/23 of the Roadmap to Grow Your Business podcast.
I’ve bet you’ve set goals before…and probably new year’s resolutions. But there is a reasons so many goals get set and then NEVER accomplished. Same with New Year's Resolutions (in fact research shows that 92% new year's resolutions fail). There is some good stuff when it comes to setting goals but also, much of it is wrong which keeps us from setting and CRUSHING our goals. In this episode, I am going to show you how to flip your goal setting…reverse it in fact…to have greater completion success.
You can find the Reverse Goal Setting Worksheet and link to learn more about the Reverse Goal Setting Masterclass over on the show notes page at www.staceybrownrandall.com/22 of the Roadmap to Grow Your Business podcast.
It's about to be that time of year when the mailboxes begin to overflow with Thanksgiving cards followed by Hanukkah, Christmas and other holiday cards. So what do you need to know about those Thanksgiving cards - or any holiday card - BEFORE you send it. Let's find out in today's episode!
You can find the show notes for the episode - including the pictures of card samples that I mention in the episode - at www.staceybrownrandall.com/21 of the Roadmap to Grow Your Business podcast.
Raving fans, referral compensation, referral tracking and turning a snowflake into an avalanche...today's episode can only mean one thing. Today I am answering listener questions.
The show notes for today's episode of the Roadmap to Grow Your Business podcast can be found at www.staceybrownrandall.com/20.
Who doesn't love snagging free promotional stuff from companies? Come on - most of us do. The koozies, the hats, the water bottles! But why are promotional items - or promo swag - a big no-no in your referral strategy?
You can find all links referenced in the show notes at www.staceybrownrandall.com/19 for this episode of the Roadmap to Grow Your Business podcast!
Moments...most of them seem so insignificant. But we all have some moments that changed everything. Maybe not instantly but they were the first domino to fall changing our direction, path, purpose. Some are amazing, some not so much. In this episode we are diving in to a few course altering moments for me. Why am I sharing these - some so embarrassing? Let's find out in this episode.
You can find the highlights and resources mentioned including where to buy the book, Generating Business Referrals...Without Asking at www.staceybrownrandall.com/18. (Hint, buy the book at your favorite book store or online retailer!)
Knowing who are your referral sources is powerful. In fact, your list of referral sources is more valuable than your clients. Yes, that's right. In today's episode we will dive into why you should identify who your referral sources are and how to do it.
You can resources and more information on the show notes page found at www.staceybrownrandall.com/17.
Do you think you have captured all of the referrals you have ever received? I mean Every. Single. One? And what about capturing the source of all prospects, not just referrals. Well, it starts with a fail-proof process to capture or track every referral and a few solutions for common issues with not capturing...how to ask for the information, how to get to your team to ask and more.
You can find all of this in this week's episode and download my personal referral tracker here at www.staceybrownrandall.com/16.
If you think generating referrals takes a ton of time...like hours and hours of dedicated time each week...then I cannot wait for you to learn my 5 step process to generate referrals. Yep - just 5 steps and on today's episode I will walk you through each one.
You can download the 5 steps cheat sheet to follow along with the episode on the show notes page at www.staceybrownrandall.com/15
Owning a business can be a bumpy ride...very few of us - if any - are immune to the bumps, dips, ups and downs of starting and running a business. Our special guest Neil Trya shares his mistakes but also what worked as he grew his law practice over that last 12 years.
You can access links to the resources mentioned on the show notes page at www.staceybrownrandall.com/14.
Admit it, "no more selling and still grow your business," it's like music to your ears. But is it real? What does it mean, exactly? How do you make it happen in your business. Is this just smoke and mirrors? Let's find our in this episode of the Roadmap to Grow Your Business podcast.
You can download the resources for this episode - including the Referred Prospects Meeting Outline - and find links to all resources metioned at www.staceybrownrandall.com/13.
We are following up to last week's episode on building your prospecting plan. In this episode we tackle the three parts of the sales funnel and filling the pipeline.
You can download the sales funnel at www.staceybrownrandall.com/11and12. Don't forget to leave a rating and review of the Roadmap to Grow your Business podcast.
One of the most dreaded terms and activities - for most people - in building your business is prospecting...a dreaded but necessary part of the sales process. So how do you build a prospecting plan that will work for your business and for you? Let's find out in this two part episode.
Find all the resources mentioned in episode #011 and #012 including the sales funnel activity at www.staceybrownrandall.com/11and12.
In our special episode this week I am answering questions submitted from podcast listeners or members of my free community, Referrals Without Asking Facebook group. We are talking generating more referrals from corporate clients, not sounding desperate or awkward when you let clients know you have availability (this one is important!) and 3 ways to overcome market saturation to stand out to receive referrals.
Grab all the links and take the free 7 Day Referral Growth Challenge over on the show notes page at www.staceybrownrandall.com/10.
Lies. Just flat our lies. And we shouldn't believe them. No matter how long they have been around or persisted. These lies about referrals should be banished...so let's shine the truth light on them today.
There are lies about referrals that have been around for a really long time that are holding us back from fully embracing what referrals can do for our business. Check out the show notes page at www.staceybrownrandall.com/9 for a link to the free 7 Day Referral Growth Challenge that I mention and for a link to an in-depth article going deeper into the lies we believe about referrals (but shouldn't!).
Do you know what a referral really is? It's true definition - its two unique parts that separate it from other lead generation terms. And more importantly, do you know when you've actually received one? Unfortunately we commonly confuse other lead generation terms or sales lingo as referrals which dilutes the definition of a referral. This dilution over time has turned referrals into more of a catch all phrase versus it being the single-handedly most valuable way to generate new clients.
These different lead generation or sales lingo terms can be confusing so make sure to grab the "Sales Lingo Defined Cheat Sheet" from the show notes page at www.staceybrownrandall.com/8. Let's dive in to another episode of the Roadmap to Grow Your Business podcast.
In this episode #007, we are diving in to the final two steps of the four steps process to increase the number of referral sources. This is a follow up episode to #006 so to pick up the first two steps and learn some easy misconceptions on who referral sources are...start with #006 first.
Make sure to check out the show notes page at www.staceybrownrandall.com/7 and download the episode mini-workbook, Increasing Your Referral Sources. Don't feel overwhelmed -the mini-workbook is only 4 pages and will quickly walk you through all four steps I cover in this two-part episode series.
Unfortunately referral sources don't magically appear or grow on trees. But to receive referrals consistently, you need a dedicated group of referral sources...so what do you do when you need more referral sources? You follow these four steps. Let's dive in together on Episode 006.
We will define referral sources, determine who are our best referral sources and determine your unique mix of types of referral sources. You'll fall into one of three categories for the mix. Then we will unpack the first two steps of the four step process to generating more referral sources. Make sure to check out the show notes page at www.staceybrownrandall.com/6 and download the episode freebie - Increasing Your Referrals Sources. We will finish up the final two steps in the next episode, #007.
Ever wonder why you don't receive referrals? Or wonder why the referrals you do receive are sporadic and inconsistent? In today's episode we are looking at the 4 reasons you might not be receiving referrals and what to do about it.
These reasons are easier to overcome than you think - you just need the quick fixes to apply in your business today! Make sure to check out the show notes page at www.staceybrownrandall.com/5 for links mentioned and to grab the 4 Reasons guide so you can have the quick fixes whenever you need them.
Roadmap To Grow Your Business podcast with Stacey Brown Randall
Without this key ingredient you cannot receive referrals - there is just no way around it. Without this ingredient it is fundamentally impossible to receive referrals. Stick around for this episode to find out and how to implement it in your business.
In today's episode we are going to examine the one key piece - the main ingredient - that makes receiving referrals even possible. You do deserve referrals, but you aren't owed them which means you have some work to do. What does that "work" look like? Let's find out.
You can find the show notes for this episode and take the client experience assessment (just 5 questions) at www.staceybrownrandall.com/4.
Roadmap to Grow Your Business podcast with Stacey Brown Randall.
If you are asking for referrals, then you are doing it all wrong. Asking for referrals negatively impacts your referral generation in three major ways. I bet you've experienced one of the ways, but let's see if you know the other two?
In this episode, we uncover a few reasons why you shouldn't ask for referrals and what you should do instead. We dive into defining the referral process, the 3 players in the process and their roles. Make sure to check out the show notes page at www.staceybrownrandall.com/3 and download the episode freebie - The Referral Process cheat sheet.
Roadmap to Grow Your Business podcast with Stacey Brown Randall.
Did you know your business needs three distinct and specific plans focused on growing your business? That's right - three. In today's episode, we're unpacking all three - so stick around and I'll demystify your business development strategy - and I'll make it painless.
In this episode, we uncover why you need a prospecting plan, a marketing plan and referral plan. Yes they are three different plans and the activities, mindset and effort are different for each of them. Make sure to check out the show notes page at www.staceybrownrandall.com/2 and download the episode freebie - the four questions to ask yourself to determine the activities for each of your three plans.
Roadmap to Grow Your Business podcast with Stacey Brown Randall.
Going from a business failure to a business success, you learn a few things. Today's episode we are diving in to the seven things I did different to make business #2 a success. And if you aren't doing #3, Houston, we have a problem.
In this episode, I am sharing some of the best lessons I learned when my business failed and helping you process through each of them. Some of the tips include protecting your mindset, having a focused sales plan, planning to scale and when to hire help. Make sure to check out the show notes page at www.staceybrownrandall.com/1 and download the episode freebie - The 7 Tips for the Hard Lessons Won from a Business Failure. It includes the focused sales plan dashboard, list of mindset books, and so much more!
Roadmap to Grow Your Business podcast with Stacey Brown Randall.