The Beyond Local Podcast: Recent Episodes
LSEO
Tune in and join top marketing experts as they dive into how to make your business grow and prosper in an ever-changing digital landscape. Your host, Kris Jones, and guest will discuss strategies behind successful digital marketing campaigns, the latest industry news, and insider tips that'll help you reach your 2021 marketing goals.
This week’s Beyond Local podcast guest pulls no punches with Jeff and Steve on workplace diversity. During her debut on Beyond Local’s “Get to Know LSEO” series, Anne Stramara, LSEO’s Paid Media Associate, gets real about how she’d like to see more women in the office. Her candid suggestion leads to an important conversation about women in tech. TL;DR — LSEO is in a perpetual state of growth, and invites women with skills to apply. At one point, Steve even throws up his email address (steve@lseo.com), where anyone can ask about available jobs. Anne joined LSEO after proving her value in the media industry. Her background is in marketing and graphic design, and she has always advanced into leadership positions. She’s worked for LSEO founder Kris Jones’ other companies, and she appreciated the team spirit that characterized those places. “It is nice, I will say, at the end of the day before I head home, that somebody is saying, ‘Hey, you did a lot of work today. You did a great job, and I appreciate it.’” Anne said. “It makes you want to come back tomorrow and do it again.”
Steve steps in and steps up for this week’s edition of “Get to Know LSEO” on the Beyond Local podcast. Jeff was busy, so Steve leads a conversation steeped in counterculture with LSEO Senior SEO Associate Nina Koons. Nina offers a how-to on reading Japanese comic books and enlightens Steve on some heavy metal (or is that metalcore?) bands he’s certainly never heard of. Before joining LSEO, Nina had already built a rich career in search engine optimization and worked for several other companies. She joined LSEO and immediately appreciated the small-business atmosphere and easy access to every one of her colleagues in every department. At LSEO, our team’s success leads to successful online marketing strategies for our clients, and Nina plays an essential part in making that happen. As a veteran industry pro, she reminds all of us to stay eternally curious and watch how far it takes us.
Jeff’s back from the beach in this week’s episode of the Beyond Local podcast and another edition of “Get to Know LSEO.” This week Jeff and Steve bring in Eric Meese, LSEO’s new Director of Paid Media. He’s a brilliant strategist and avid outdoorsman. Eric left high school pursuing a career with the Pennsylvania State Police, but had a moment of clarity when he realized the power of the internet and paid media. He discovered a knack for social media when he built curated Instagram pages for outdoorsy types and quickly racked up thousands of followers. In the short time he’e been with the LSEO team, Eric has learned that successful media companies should never be afraid to try new things. “There are a ton of companies out there, local and large brands, that have been stuck in their ways,” Eric tells Jeff and Steve. “By exploring those new opportunities … it could change their business in a positive way overnight.”
Beyond Local celebrates its 50th episode by flipping the script. Jeff’s “down the shore” for vacation, so Kyle Kozie, LSEO’s Vice President of Search takes over and puts Steve in the hot seat for his turn at “Get to Know LSEO.” You all have to take a wild guess at how many times Steve’s seen the band Phish in concert (whatever number you said, it’s probably more than that). For his professional arc, Steve’s career could have easily gone in a couple very different directions, but we’re glad he’s with us now. He’s always first in the office and, as Kyle points out, does a great job at keeping the whole team pepped up. When it comes to digital strategy, Steve says the best thing to do is first define success so then you can chase it.
Jeff and Steve introduce LSEO’s newest team member, Client Services Manager Tucker Hottes, during this week’s edition of Beyond Local’s special series, “Get to Know LSEO.” Tucker’s a media Swiss army knife, with tons of experience in the local market. He’s got deep regional knowledge and an insatiable thirst to know how people consume media. He also just might be slick enough to fend off Jeff and Steve’s incessant ribbing. He also talks about his dog Artemis, his love for collectible figurines and offers one of the best reasons we’ve heard about why the much-maligned Star Wars prequel trilogy is worth giving another shot. When it comes to marketing advice, he’s blunt about his skepticism over plug-and-play solutions. Trends change and people are always using and consuming media differently. “Always look at your data, trust people who know the industry and don’t be afraid to pivot,” he says.
Jeff and Steve are back on their own sides of the Beyond Local podcast booth. This week LSEO Creative Nick Bukofski joins them for another edition of “Get to Know LSEO.” It’s your week-by-week, intimate introduction to the team behind Beyond Local. Nick’s a photographer and graphic designer. He’s also the youngest member of our team who just finished college. So, of course, expect a healthy dose of playful ribbing in this week’s episode over how young he is. There’s also an Easter egg reveal of just how young Steve is. Stay tuned to the end to hear Nick’s wizened approach to graphic design for marketing. In a nutshell, business leaders should clearly describe their preferred results before hiring a marketing agency. That way the team can steer creative content toward those results. Great idea, Nick! And they say youth is wasted on the young.
Jeff jumps to the other side of the Beyond Local podcast booth for his debut, not as interviewer, but as the subject of this week’s “Get to Know LSEO” series. Steve runs point as host and together they explore Jeff’s career arc, first as a lifeguard, then as a Blimpie restaurant line cook, then his brief pursuit of a pre-med degree at Lebanon Valley College (boy, we’re glad he abandoned that path). Jeff offers his No. 1 tip for web marketing and search engine optimization: you can’t just “set it and forget it.” Any good business leader should constantly assess their growth online. “You have to make sure you’re at least gaining more traffic,” he says. “If you’re growing online, which is the way everything’s going today, you’re going to continue to grow as a company.”
Beyond Local picks up its “Get to Know LSEO” series, this week featuring Finance Manager Adam Bravyak. Even though he’s more of a back-of-house kind of guy, Adam’s an important part of the culture here at LSEO. In fact, it was our culture that first brought him to us. “Since being here, I could definitely vouch for that from a culture standpoint,” he tells Jeff and Steve in the podcast booth. Adam also gently informs Jeff and Steve that they’ve probably been using “spoiler alert” incorrectly for weeks, and he clears the air that he was not, in fact, searched at the border on his latest trip to Costa Rica.
Beyond Local’s “Get to Know LSEO” series continues this week with SEO Specialist Eric Adamczyk. Jeff and Steve play hardball with Eric, who manages to deadpan just about every one of their needling, rapid-fire questions. He talks about his love of baseball, possibly accepts a pizza bake-off challenge from Jeff in the LSEO kitchen and recommends opening up the office to more dogs (we’re starting to see a trend here). When it comes to practical advice for improving your website’s SEO, Eric came ready to recommend disavowing spammy backlinks and running the occasional crawl to uncover broken links or missing pages.
In this week’s edition of the Beyond Local series “Get to Know LSEO,” Jeff and Steve peel Content Writer Jade Matusick away from her keyboard to get her thoughts on copywriting best practices. But, perhaps more important, they find out how prepared she is to resume caring for office plants now that we’re back to in-person work. Needless to say, Steve forgot to add “water the plants” to his COVID-19 work-from-home plan. Jade graciously plays along with our hosts’ antics as they introduce another integral part of the LSEO workforce. What’s Jade’s best advice for producing effective web content? You’ll have to listen to find out.
Get to Know LSEO returns for a second week with Micheal Ruth, Head of Content at LSEO. Jeff and Steve peel back the layers of Michael’s past, exploring his job as an encyclopedia writer, his professional growth into a preeminent marketing writer and his dynamic opinions of Steinbeck. Michael has some obscure ideas about improving workplace culture that may or may not include introducing carrion birds in the office. The trio also gets to the bottom of the disappearing peanut butter pretzels. It’s a no-holds-barred conversation with some of LSEO’s most interesting characters.
LSEO is nothing without the people who make up our teams. We break away from the heavy stuff in this week’s episode to celebrate one of them – the talented Allison Detwiler, a web designer here at LSEO. Allison joined LSEO as an intern without much web experience, but she had a passion for good design and a deep well of creativity to pull from. Now she helps LSEO’s clients turn their vision into real, effective websites. Inside the podcast booth, Jeff and Steve grill her on her TV-binging habits, her pet labradoodle, Beau, and find out what her superpower would be.
LSEO is nothing without the people who make up our teams. We break away from the heavy stuff in this week’s episode to celebrate one of them – the talented Allison Detwiler, a web designer here at LSEO. Allison joined LSEO as an intern without much web experience, but she had a passion for good design and a deep well of creativity to pull from. Now she helps LSEO’s clients turn their vision into real, effective websites. Inside the podcast booth, Jeff and Steve grill her on her TV-binging habits, her pet labradoodle, Beau, and find out what her superpower would be.
Successful ecommerce brands, especially the ones punching up against established brands, have a differentiator. Jamin Arvig, a successful entrepreneur and aiCommerce co-founder, joins Kris in the Beyond Local podcast booth to explore the characteristics all thriving ecommerce brands must share. He says some companies get stuck because they’re focused on profitability too early or single channels like Amazon. Jamin tells Kris that, in order to scale, it’s crucial to segment channels and optimize each one, and to keep bias centered on sustainable profit. They also discuss why Jamin thinks Latin America is the “sleeping giant” of the ecommerce world.
Phil Gaughan, LSEO’s Director of Growth and Development, pulls a fast one on Jeff in the podcast booth when he makes an on-air open invitation. He invites any Pennsylvania business, large or small, to come on as a podcast guest as part of his PA for PA initiative. Conceptually, PA for PA builds camaraderie among companies in the state. For Phil, who’s been a part of Northeast Pennsylvania teeming digital solutions eco system from the beginning, camaraderie starts with conversations and storytelling. Our host and guest also discuss Phil’s extensive background in ecommerce development and what online retailers should look for in a digital marketing agency.
By sharpening its focus on site speed, Google’s impending algorithm change could have grave implications for search rankings. With a little planning and some site revisions, web developers can prepare for a seamless transition into this new world in which search engines reward the fastest websites. Brian Peters, head of website design and development at LSEO, joins Jeff in the podcast booth to explain how he prepared LSEO.com for the paradigm shift. He cracks open his tool box for measuring site speed, including core web vitals, and offers his own tips for optimizing site speed.
Mark Rice, LSEO.com’s new Director of Enterprise and Growth, joins Jeff Kimmel in the Beyond Local podcast booth to unpack his exhilarating career serving some of the biggest names in video game culture. Think about the most popular brands from the early aughts. There’s a good chance point-of-sale marketing visuals came right from his studios. But the winds of fortune changed when the Great Recession struck. Jeff and Mark break down how an entrepreneurial spirit and creativity can overcome tremendous obstacles and market shifts while they explore paths to robust digital health and, as Mark calls it, “digital dominance.” As Google plans to roll out a pivotal change to its search algorithm in May, you don’t want to miss this episode of Beyond Local.
One year ago, university marketing departments suddenly discovered they had something essential to offer their schools when COVID-19 slammed the door shut on campus-based learning. Beyond Local hosts Jeff, Steve and Shaun bring in panelists Josh Ulanoski, Associate Art Director at King’s College; Mandy Pennington, Director of Digital Marketing at Wilkes University; and Christa Vinciguerra, Digital Marketing Manager at Marywood University, to dig deep into their most effective strategies for preserving enrollment and engaging students as in-person learning, a hallmark of the college experience, vanished into thin air.
In this week’s episode of Beyond Local, Kris and Kyle are joined by none other than John Shehata, Global VP of Audience Development Strategy & CRM at Condé Nast. Tune in to part one of this three-part series featuring some of the most globally trusted names in enterprise SEO. Enjoy!
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVY
In this special edition of Beyond Local, podcast regulars Jeff Kimmel and Mark Dymond sit down with LSEO partner Shaun Daney of Alcom Printing, as well as panelists Jennifer Umberger, Shane Baglini, and Matthew Bieber. Tune in to hear them talk about how higher education has been affected by the pandemic, particularly in the realm of marketing and SEO.
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVY
In this week’s episode, LSEO’s VP of Sales and Marketing Jeff Kimmel sits down with podcast regular Mark Dymond. Tune in to hear them talk about iOS 14’s new privacy updates will affect the privacy of users as well as ad targeting options.
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVY
In this week’s episode of Beyond Local, Steve Blackburn catches up with podcast regular Kyle Kozie, VP of Search at LSEO.com. Listen as they discuss the best tips for E-Commerce SEO and how implementing these can help drive sales on your site.
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVY
In this week’s installment, LSEO’s VP of Sales and Marketing Jeff Kimmel sits down with returning guest Mark Dymond, Director of Paid Media Marketing. Listen as they talk about eCommerce advertising and how eCommerce businesses should approach advertising through paid media. You’re not going to want to miss this!
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVY
In this week’s installment of the Beyond Local podcast, Kris chats with Bruce Clay, SEO expert and founder of Bruce Clay, Inc. Tune in to hear them talk about how they both got their start in SEO before giving listeners the inside scoop on Bruce’s upcoming SEO training course!
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVY
In this week’s episode of Beyond Local, Kris sits down with returning guest Kyle Kozie, Vice President of Search at LSEO.com. Tune in to hear them talk about why you need to be setting SEO goals in 2021 and how to improve your strategy from the previous year. https://lseo.com/setting-seo-goals-in-2021/
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVY
The LSEO team is back from our holiday break and ready to tackle the year ahead! In this week’s installment of Beyond Local, Jeff Kimmel and Steve Blackburn chat about the best eCommerce platforms options out there and how to choose the right one!
In this week’s remote episode of Beyond Local, Jeff Kimmel chats with returning guest Mark Dymond, Director of Paid Media Marketing at LSEO. Tune in to hear them talk about the 5 best Instagram marketing tips you should be implementing in 2021 and why they actually work! https://lseo.com/the-4-best-instagram-marketing-tips-for-2021/
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVY
In this week’s installment of Beyond Local, Kris sits down with podcast regular and LSEO VP of Search Kyle Kozie to chat about onsite SEO and why it’s so important when improving the rank of your website.
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVYw
In the 25th episode of Beyond Local, LSEO VP of Sales and Marketing Jeff Kimmel flips the script and interviews Kris! Tune in to hear them talk about Kris’s early beginnings in the world of SEO and why link building is absolutely essential for getting your website to rank higher on search engines.
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVYw
In this week’s installment of Beyond Local, Kris sits down with podcast favorite Steve Blackburn, Vice President of Client Services at LSEO. Tune in to hear them chat about web hosting and the best options for your business!
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVYw
This week, LSEO’s VP of Search Kyle Kozie sits down with podcast regular Mark Dymond, Director of Paid Media. Tune in to hear them talk about the best practices to rank your YouTube videos and 8 pro tips you can start implementing now!
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVYw
This week, Steve Blackburn sits down with Eric Adamczyk, SEO Specialist at LSEO. Don’t miss this episode as they chat about the Key Performance Indicators, or KPIs, for SEO reporting and how to measure their performance.
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVYw
This week, Kris sits down with Beyond Local regular Mark Dymond, Director of Paid Media Management at LSEO. Tune in to hear them talk about how the current pandemic has shifted the way consumers shop and the six best digital marketing strategies your business can implement before Black Friday.
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVYw
In celebration of Beyond Local’s 20th episode, Kris chats with technical SEO superstar and founder of iPullRank Mike King. Tune in to hear them talk about how Mike went from touring rapper to entering the SEO industry, and pursuing your dreams no matter how big they are.
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVYw
In this week’s episode, Kris chats with returning guest Mark Dymond. Tune in to hear them talk about paid search and social trends and what to expect for the holiday season and beyond.
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVYw
This week, Kris returns and sits down with Kyle Kozie to chat about schema markup and why it can be so valuable for your SEO efforts.
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVYw
In this week’s installment, Steve Blackburn sits down with returning guest Michael Ruth, SEO & Content Marketing Specialist at LSEO. Tune in to hear them discuss content topic clusters and why you should keep them in mind when creating SEO-driven content. https://lseo.com/topic-clusters-in-content-marketing/
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVYw
In this week’s episode, Steve Blackburn chats with first-time guest Landis Ostroski, one of LSEO’s talented SEO Specialists. Tune in to hear them talk about how to do local SEO and why it is so important for small businesses. https://lseo.com/how-to-do-local-seo/
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVYw
In this week’s installment, Kris chats with returning guest Kyle Kozie about Search Intent and why it is so important for SEO.
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVYw
This week, Kris welcomes back returning guest Steve Blackburn, LSEO’s Director of Operations & Client Services. Listen as they discuss the key things to look for when searching for the right paid media marketing company, and when it’s okay to walk away. https://lseo.com/how-to-find-a-good-paid-media-marketing-company/
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVYw
In this week’s episode, Kris chats with returning guest Steve Blackburn, LSEO’s Director of Operations & Client Services. Tune in to hear them discuss their top 5 tips for choosing the best SEO agency!
This week, Kris and returning guest Mark Dymond sit down to talk about the popular TikTok app and how you can utilize ads on the platform to promote your business.
Keep up with Kris and LSEO on what's new on our other channels:
LSEO - https://lseo.com
Facebook - https://www.facebook.com/LSEOcom/
LinkedIn - https://www.linkedin.com/company/lseo/
Twitter - https://twitter.com/LSEOCom
Instagram - https://www.instagram.com/lseo/
YouTube: https://www.youtube.com/channel/UCXuIzApo8-tGwzLT1GwhVYw
In this week’s episode, Kris chats with Jeff Kimmel, LSEO’s new Vice President of Sales and Marketing. Tune in to hear them talk about Jeff’s background in digital marketing for the E-commerce and education space and his detailed approach to delivering the best results to clients.
This week, Kris sits down with returning guest Mark Dymond to talk about the Snapchat Ads platform and how it can be a game changer for your business.
In this week’s episode, Kris is joined by Kyle Kozie and Darcy Huff, two key players on LSEO’s SEO team. Listen as they chat about creating an SEO audit for your business and the helpful checklist you should be following to boost your rankings. https://lseo.com/seo-audit-checklist/
This week, Kris sits down with Steve Blackburn, Director of Operations at LSEO. Tune in to hear them talk about the secrets of client retention and steps you can take to build strong client relationships. https://lseo.com/how-to-keep-seo-clients-forever/
In this week’s episode, Kris sits down with Mark Dymond and Jack Trapani from LSEO’s Paid Media team. Listen as they discuss retargeting and why it is such a critical part of any digital marketing campaign.
In this week’s installment, Kris Jones sits down with Michael Ruth, LSEO’s Head of Content. Tune in to hear their takes on what makes a good writer and why content marketing is so important for businesses.
Kris Jones and Kyle Kozie discuss the top SEO software tools for 2020 and why they are essential for getting the job done effectively and efficiently. Check out the blog here: https://lseo.com/top-seo-tools-2020/
Kris Jones, Chris Nash and Kyle Kozie discuss the pro's and con's of hiring an SEO specialist for your team, or collaborating with an agency.
In the midst of the Coronavirus pandemic, many business owners are scrambling to find solutions to deal with the repercussions of the virus. In this episode of Beyond Local, LSEO CEO Kris Jones and President Chris Nash discuss what to do with your business during economic downturn and why strategic decision-making is so important during this time.
In Beyond Local’s second installment, LSEO President Chris Nash is joined by Steve Blackburn, LSEO’s Director of Operations. In this episode, Chris and Steve discuss the core and fuel of any company- workplace culture.
Join host Kris Jones as he discusses the vision of the podcast with LSEO President, Chris Nash.
In addition to discussing the Beyond Local experience, Kris and Chris give an overview of their extensive careers in the SEO and digital marketing fields and Kris challenges Chris to provide three tips to ignite your digital marketing strategy.