Dealer Talk With Jen Suzuki: Recent Episodes

Jennifer Suzuki, eDealer Solutions

Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke progressive strategies. We will educate on staying relevant, offer ways to improve vehicle sales and service, CSI and retention. Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast. Use #DealerTalkWithJen

The first car a customer asks about is rarely the one they actually buy.

So why do so many salespeople build the entire opportunity around ONE vehicle?

A customer calls about a black Tahoe they found online and immediately the salesperson locks in: availability, price, features, photos, incentives and appointment.

Meanwhile, that customer may be looking at multiple vehicles and talking to multiple dealerships.

In this episode of Dealer Talk with Jen Suzuki, automotive sales coach and trainer Jen Suzuki breaks down a strategy she calls EXPAND THE BUY.

The goal isn't to talk customers out of what they want. It's to learn enough about them that you can help them discover what else might work. Are they committed to that exact trim? That color? That equipment? What actually attracted them to the vehicle? What matters most? What else could potentially fit better?

Those questions create something every salesperson needs: ROOM. Room when the vehicle sells. Room when the payment doesn't work. Room when they arrive and don't love the color. Room when another vehicle catches their attention. Room to become their automotive expert instead of the person assigned to one VIN.

Jen explains how expanding the buy can create more flexibility, stronger appointments, better vehicle presentations and more opportunities to keep a deal moving.

The mindset shift is simple: Stop thinking: "I need to sell them this car."

Start thinking: "I need to help them find the RIGHT car."

You're not there to match people to inventory. You're there to guide decisions through curiosity, questions and expertise.

The first car gets their attention. The right car rolls out the door.

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

What if the thing you think makes you better at selling is actually costing you deals?

In this episode of Dealer Talk with Jen Suzuki, sales coach and trainer Jen Suzuki breaks down one of the most common habits she sees in dealership training, call recordings, and role plays: salespeople talking too much.

A customer walks in and the salesperson immediately starts explaining inventory, incentives, MPG, warranties, pricing, features, colors and specials.

It feels productive. It feels like selling.

But there's one big problem: you haven't learned anything about the customer yet.

The more you talk, the more you guess.

I explain why high-performing salespeople don't try to control conversations by filling every second. They lead with curiosity. They ask better questions. They listen for clues. And they're comfortable enough to let silence do some of the work.

You'll learn why customers often tell you exactly how to help them, if you give them enough room to talk and why silence after presenting numbers may be one of the most powerful moments in the entire sales process.

You'll also hear a simple challenge you can immediately take back to the showroom: after asking a question, wait two seconds longer than feels natural.

Because you don't get paid to talk. You get paid to understand.

The more you talk, the more you guess. The more you listen, the more you win.

When you master that, you stop pushing deals and start guiding decisions.

Dealer Talk with Jen Suzuki brings practical sales, service, leadership and automotive training straight from the dealership floor designed to help automotive professionals grow their skills, confidence and results.

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

What really creates a great leader?

It's probably not what you think.

In this episode of Dealer Talk, I sit down with Dave Wilson, founder of Preston Automotive Group, to talk about something much bigger than dealerships, profits, or expansion.

We talk about the moments nobody sees.

The mentors who shaped him. The difficult conversations every leader eventually has to face. Why culture always starts with character. How "show the love" became a core business philosophy. Why humility is a competitive advantage. And why the best leaders never believe they've arrived.

Dave shares lessons from buying his first dealership at just 22 years old, making painful hiring decisions, learning from expensive mistakes and building an organization where people genuinely want to stay and grow.

Whether you lead a dealership, a department, or a small team, this conversation is a masterclass in leading with courage, consistency, and compassion.

If you're looking for leadership advice that goes beyond business tactics and into the mindset that builds lasting organizations, this episode is one you won't forget.

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

Have you ever made it all the way to the desk only to hear... "I just need to think about it."

Most salespeople blame the numbers. The trade. The payment. The manager.

But what if the deal was actually lost before you ever sat down?

In this episode, I break down one of the most overlooked skills in automotive sales—the vehicle walk-around—and why it's far more than pointing out features.

Customers already know the specs. They've researched the technology. They've watched the YouTube videos.

What they haven't done is imagine how that vehicle fits into their life!

You'll learn how to stop giving feature tours and start creating emotional ownership by connecting every benefit to your customer's lifestyle, family, commute, hobbies, and daily routine.

Because when customers can picture themselves driving the vehicle...Price becomes a smaller conversation. Objections shrink.

Confidence grows. And the desk simply confirms a decision they've already made emotionally.

If you've ever wondered why some deals feel effortless while others become a battle, this episode explains exactly why.

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

Most advisors think they need more traffic.

They don't. They need stronger conversations.

In this episode, I'm breaking down one of the biggest reasons advisors hit an income ceiling and it has nothing to do with your dealership, your manager, or the economy.

We'll talk about why some advisors consistently outperform everyone around them, how confidence changes customer decisions, why discounting quietly destroys your paycheck, and the mindset shift that separates order takers from trusted consultants.

If you've ever caught yourself rushing through presentations, apologizing for price, avoiding objections, or wondering why someone else is making more money in the same shop...

This episode is for you!

20-minutes that could completely change the way you present repairs and the way customers respond.

Confidence isn't something you're born with.

It's something you build.

And it pays. ACTUALLY. PERIOD. 😉

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

Most service advisors assume price is the problem long before the customer ever says it.

That's where profit disappears.

In this episode, Jen Suzuki challenges one of the biggest habits hurting dealership service departments: discounting before exploring better solutions.

Learn why financing should be one of your first "bats" instead of your last resort or never, how immediate discounts quietly destroy your ELR, gross profit and customer confidence and why the best advisors never assume someone can't afford needed repairs.

You'll hear practical examples of how to present financing naturally, protect the value of your technicians' work, increase MPI approvals and create conversations that build trust instead of negotiation.

If you're serious about becoming a stronger advisor while helping more customers repair their vehicles before small problems become expensive ones, this episode is for you.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

When people think about a Service BDC, they usually picture someone answering phones and setting appointments.

Emma Cole saw something completely different.

When she stepped into one of the largest service departments in the country, there wasn't a blueprint waiting for her. She had to build the department, earn trust with advisors, hire the right people, create new processes, and figure out how to keep a team motivated while making hundreds of calls every day.

And she did.

In this episode, Emma shares exactly how she built one of the most impressive Service BDC operations I've seen.

We talk about finding opportunities that most dealerships overlook, building a team that actually wants to win, handling declined services, keeping advisors and BDC on the same page, and why leadership has to be hands-on when the pressure is on.

If you've ever wondered whether a Service BDC can make a real impact on retention, customer experience, and service revenue...this episode will probably change your mind.

We cover:

How Emma built a Service BDC from the ground up.
The lead sources most dealerships never work consistently.
Why declined services deserve their own strategy.
How to hire people with hustle—not just experience.
The biggest mistakes BDC teams make and how to avoid them.
Why communication between advisors and BDC can make or break the customer experience.

One thing I loved about Emma...

She never waited for someone to hand her a process.

She built one.

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

Everybody wants to know what the best dealerships are doing differently.

So I went straight to someone who sees them every day.

In this episode, I sat down with Joel Dalbo, one of NADA's longtime Dealer 20 Group moderators. He spends his days in rooms with some of the highest-performing dealer principals and leadership teams in the country, so I wanted to know...

What are they talking about right now?

What challenges keep coming up?

And what separates the stores that consistently outperform everyone else?

What surprised me most was how often the conversation came back to the basics.

Hiring the right people.

Developing leaders.

Executing the plan.

Not trying to fix five things at once.

We also talked about AI, and Joel shared something I thought was really interesting. The dealers who are winning aren't waiting around to see what happens. They're experimenting, learning from each other, and figuring out how AI fits into their business before someone else figures it out for them.

If you're leading a dealership, managing a team, or just trying to build a stronger operation, this conversation is full of practical ideas you can actually use.

We cover:

The biggest leadership mistakes Joel sees over and over.
Why execution beats great ideas every time.
How top-performing dealers hire, coach, and keep great people.
What Dealer 20 Groups are saying about AI today.
The dealership metrics Joel thinks deserve a lot more attention.

One thing Joel said really stuck with me...

There aren't any magic shortcuts.

The dealerships that keep winning are usually the ones that never stop getting better.

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

AI is everywhere right now.

But here's the question that really matters...

Why are some dealerships getting great results while others are frustrated and wondering if AI is even worth it?

In this episode, I sat down with Kevin, Chief Product Officer at Matador AI, to talk about what actually happens behind the scenes. How do they decide what features to build? What are they seeing across hundreds of dealerships? And what separates the stores that are making AI work from the ones that aren't?

One thing really stood out to me...

The technology usually isn't the problem.

Adoption is.

We talked about why AI isn't something you just turn on and hope for the best. It takes partnership, feedback, training, and leaders who are willing to keep improving right along with the technology.

I also loved hearing how the Matador team studies real dealership conversations every single day to find friction, improve the product, and help dealers spot opportunities they didn't even know they were missing.

If you're thinking about AI, already using it, or trying to figure out why your results aren't where you hoped they'd be, I think you'll get a lot from this conversation.

We cover:

Why dealerships struggle with AI adoption.
How Matador learns from real customer conversations.
What successful dealers are doing differently.
Where AI is heading next in sales and service.
Simple lessons any dealership can use, no matter what AI platform you're running.

This is a conversation about building a dealership that's ready for what's next!

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

People hear me teaching every week. They see the energy, the passion, the coaching, and now AI innovation. But they don't always know where it came from.

In this special interview, ASOTU Founder & CEO Paul Daly turns the microphone around and asks me the questions I rarely get asked.

We talk about how I got started in automotive, why I built eDealer Solutions over two decades ago, what I've learned from training thousands of dealership professionals, and why helping people believe in themselves still matters more to me than any sales process.

We also dive into the future of dealership leadership, AI adoption, why old-school sales tactics are losing their effectiveness, and how leaders can stay relevant without losing the human connection that makes this industry so rewarding.

I also share the story behind creating ZukiTalk, why consistency matters more than talent, and what continues to motivate me after more than 20 years of coaching dealerships across North America.

If you've ever wondered what drives me, why I care so deeply about this industry, or where I believe automotive retail is headed next, this conversation gives you a look behind the scenes.

Because at the end of the day...

I'm not just passionate about selling more cars.

I'm passionate about helping people discover what they're capable of becoming.

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

For nearly 30 years, John Inman, CEO McCurley Dealerships has helped lead one of the Pacific Northwest's most respected dealership groups. But this conversation isn't about awards or success stories, it's about what leadership looks like when the industry refuses to stand still.

We talk openly about the pressure leaders face as AI reshapes retail, why execution is still harder than strategy, and what separates organizations that adapt from those that get left behind.

John shares how his team is evaluating new technology, involving frontline employees in major decisions, improving fixed operations and staying focused on the one thing that never goes out of style: earning customer trust.

If you're a dealer principal, executive, manager, or simply someone responsible for leading people through change, this episode offers practical insight. Just honest conversation about what it takes to build stronger teams, make smarter decisions, and keep moving forward in an industry that's evolving faster than ever.

Sometimes the biggest competitive advantage isn't finding the next tool.

It's building a team that's willing to grow with it.

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

The best salespeople don't win because they know the most features. They win because they understand people.

In this episode of Dealer Talk with Jen Suzuki, we dive into one of the biggest mindset shifts in modern selling: customers don't buy logically... they justify their decisions logically after they've already made an emotional one.

We'll explore why facts alone create price shoppers, how emotional connection reduces resistance, why customers never argue with how they feel, and how asking better questions uncovers the real reason they're buying. Whether you're in sales, BDC, service, or leadership, this conversation will challenge how you communicate with customers and help you create more trust, stronger relationships, and more confident decisions.

If you've ever heard, "I need to think about it," this episode will help you understand what your customer is really trying to tell you and what to do next.

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

What do AI data centers have to do with leadership in car dealerships?

A lot more than most people realize.

In this thought-provoking episode of Dealer Talk with Jen Suzuki, Jen breaks down one of the biggest conversations shaping the future of business, AI infrastructure, and leadership… in plain English. No tech jargon. No fear tactics. Just real-world perspective from someone actively training inside dealerships every single week while building AI tools for the automotive industry herself.

Jen explains what AI data centers actually are, why the world is suddenly talking about them, and why dealership leaders should care about infrastructure, energy usage, AI adoption, and the future workforce. She tackles the fear, misinformation, and online hysteria surrounding AI while helping leaders think more critically and responsibly about where technology is heading.

As founder of eDealer Solutions and co-founder of ZukiTalk, Jen connects the dots between AI infrastructure, dealership operations, customer communication, employee adaptability, productivity, and leadership responsibility.

This episode is ultimately about perspective. Every major technological shift in history required infrastructure expansion, and AI is no different. The leaders who stay curious, adaptable, and informed will be far better positioned than the ones operating from fear or misinformation.

If you're in automotive retail, leadership, fixed ops, sales, service, or simply trying to understand what AI actually means for society and business, this episode delivers a practical and balanced conversation about the future already unfolding around us.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Most AI conversations focus on the technology. This one focuses on the people building it.

In this episode of Dealer Talk with Jen Suzuki, I sit down with Tasso Roumeliotis, Founder & CEO of NUMA AI, for a candid conversation about leadership, change, AI adoption, customer experience and what dealership operators need to understand as artificial intelligence becomes part of daily operations.

What fascinated me most wasn't the product.

It was learning how an outsider to automotive earned trust inside one of the most operationally complex industries in the world and what dealership leaders can learn from that journey.

We discuss:

• Why most AI failures are actually adoption failures • The resistance employees feel when AI enters the workplace • How leaders should communicate AI change to their teams • Why understanding the people behind AI matters as much as understanding the technology • The future role of dealership leadership in an AI-driven world • How AI can improve visibility into customer experience and operational performance • Why empathy may become the most valuable human skill in automotive retail • What operators should be thinking about now to prepare for the next few years

Whether you're a dealer principal, general manager, fixed ops leader, sales leader, service manager, BDC director, or simply curious about where automotive retail is headed, this episode offers practical insight into the leadership side of AI transformation.

Because the future won't be determined by who buys the most AI.

It will be determined by who leads people through change the best.

Subscribe for weekly conversations focused on leadership, customer experience, AI, sales, service, and dealership growth.

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

The companies that win at scale don't become more corporate. They become more human.

Leadership isn't about having all the answers. It's about creating an environment where people can succeed.

In this episode of Dealer Talk with Jen Suzuki, I sit down with Dan Clara, newly appointed CEO of Asbury Automotive Group and one of the most respected operators in our industry. After nearly 24 years with the same organization, Dan shares what it really takes to scale a company without losing culture, accountability, employee loyalty or customer trust.

We talk about career paths, employee ownership, retention, onboarding, training, leadership accessibility and why communication may be the most underrated skill in automotive retail today. Dan also shares lessons learned from leading through acquisitions, implementing technology at scale and navigating AI without losing sight of the human experience.

One of my favorite takeaways was simple but powerful: People create the experience. Technology can make us more efficient, but leadership is still about building trust, developing talent and staying connected to the people doing the work every day.

If you're a dealer principal, GM, fixed ops leader, sales manager, service director, advisor, or anyone looking to grow your leadership impact, this conversation is packed with practical wisdom from someone who has spent decades rising through the ranks and helping build one of the largest automotive groups in the country!

And his final advice might be the most important leadership lesson of all:

Stay uncomfortable.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

This is a very simple strategy that is overlooked all the time! You will mprove your ELR at same time.

If you're discounting before offering financing, you're doing it backwards.

In this episode, Jen Suzuki tackles one of the biggest profit leaks happening in service departments every day. Advisors hear a repair total, feel a little customer hesitation, and immediately start shaving dollars off the repair order. The problem? Most customers aren't saying no because of the total cost. They're reacting to the immediate out-of-pocket impact.

Jen breaks down why discounting weakens value, lowers ELR, reduces gross profit, and trains customers to negotiate every future visit. More importantly, she shares a simple mindset shift that helps advisors protect the repair, protect the technician and create more opportunities for customers to say yes.

You'll learn how to present financing naturally, why payment options change the conversation, and how top advisors use flexibility instead of discounts to increase approvals, improve hours per RO, and build more trust. If you want stronger MPI approval rates, higher gross profit, and more confidence presenting recommendations, this episode is for you.

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

If you're in automotive sales and you're celebrating appointment counts, we need to have a conversation.

Because appointments don't pay you. Customers who actually show up do.

In this episode of Dealer Talk with Jen Suzuki, we're digging into one of the biggest blind spots in dealership sales performance: show rate. Too many salespeople focus on how many appointments they set while completely ignoring how many actually walk through the door.

Jen breaks down what separates a weak appointment from a real appointment, why customers disappear before they arrive, and the simple strategies top performers use to create commitment, build excitement, increase trust, and dramatically improve show rates.

You'll learn how to create structure without pressure, why giving customers a reason to visit matters more than asking for the appointment itself, how confirmation messages can either strengthen or destroy momentum, and why you probably don't need more leads sitting in your CRM.

If you're ready to stop chasing maybes and start creating more opportunities that actually show up, this episode is for you.

Because hope isn't a strategy. Preparation is.

In this high-energy episode of Dealer Talk with Jen Suzuki, Jen Suzuki gets brutally honest about one of the biggest mistakes happening inside dealerships right now… slow lead response.

This isn't about cheesy auto-responses, outdated templates, or "just checking in" emails that customers ignore. Jen breaks down why speed alone is not enough anymore. Dealers must combine fast response times with engaging, value-based conversations that actually pull customers in emotionally and stop them from shopping everyone else.

From real dealership observations to simple but powerful examples, Jen explains why the first five minutes can determine whether your store wins or loses the deal. She challenges salespeople, BDC teams, and leaders to rethink how they approach internet leads, customer engagement, and communication strategy in today's hyper-competitive market.

If your team is still responding an hour later with "Is this vehicle still something you're interested in?" this episode might sting a little. But it's the reality of modern automotive retail.

This conversation is packed with practical takeaways on lead speed, customer psychology, conversation hooks, trust-building, engagement strategy, and why "professional speed" has become one of the biggest competitive advantages in the car business today.

🔥 Check out our sponsors! 🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

What happens when AI enters a dealership… and your employees emotionally resist it?

In this powerful episode of Dealer Talk with Jen Suzuki, Jen dives deep into one of the biggest leadership challenges happening inside dealerships right now: anti-AI culture, fear-based resistance, and the emotional side of organizational change.

After training inside dealerships every single week and working with hundreds of managers and employees every month, Jen shares what she's personally witnessing in real time. Employees aren't just resisting technology. Many are scared of becoming irrelevant, overwhelmed by rapid change, or embarrassed they don't fully understand AI while younger employees adopt it faster.

As the founder of eDealer Solutions and co-founder of ZukiTalk, Jen brings a rare inside perspective on how leadership messaging, dealership culture, emotional intelligence, and AI adoption are now colliding.

This episode is not about AI hype. It's about leadership maturity. Jen breaks down why dealerships cannot shame employees into using AI, but also cannot allow emotional resistance to stop organizational evolution. She explains how dealerships should responsibly discuss AI ethics, customer trust, employee concerns, privacy, communication boundaries, and the future workforce expectations already forming inside the industry.

If you're a dealer principal, GM, fixed ops leader, sales manager, service director, or anyone leading people through change, this episode will challenge how you think about culture, adaptability, leadership communication, and the future of automotive retail.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Jen Suzuki breaks down AI in the most real-world, non-Silicon-Valley way possible. No tech jargon. No robot talk. Just honest insight from someone who trains inside dealerships every single week and is watching the automotive industry evolve in real time.

In this episode of Dealer Talk with Jen Suzuki, Jen explains what AI actually is, why so many people are either scared of it or pretending to understand it, and how dealerships are already changing faster than most leaders realize. From service advisors and BDC teams to technicians and managers, she shares what she's personally seeing inside stores across the country as AI begins improving communication, reducing friction, speeding up learning, and exposing weak processes.

As the founder of eDealer Solutions and co-founder of ZukiTalk, Jen gives a rare inside perspective on the collision between human connection and technology. This episode is not about replacing people. It's about helping dealership teams become faster learners, better communicators, and more valuable in a rapidly changing world.

If you work in automotive retail, leadership, sales, service, or fixed ops, this conversation will challenge the way you think about AI, the future workforce, and what customers actually want from the dealership experience.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

If you're leading a service department or responsible for fixed ops performance, this is one of those conversations you don't skip.

In this episode, I sit down with someone I've known and respected for years, Mitch Kudler, COO of Simms Auto Group… a guy who didn't just study the business, he lived every role in it. From technician to advisor to GM to executive leadership, Mitch brings a perspective that most leaders simply don't have.

We dig into what most GMs misunderstand about service, why retention is the real game (not transactions), and the small decisions that quietly cost dealerships millions, like losing tire business or failing to create a real first service experience. Mitch breaks down the importance of transparency, why MPIs and video are still wildly underutilized, and how culture inside your store directly impacts customer trust.

This conversation also hits leadership hard, how to unify sales and service, why most managers don't actually understand their numbers, and the simple but powerful act of walking your store and listening. If you want stronger retention, better CSI, and a team that actually works together… this one will stay with you.

And personally? This one meant a lot. Mitch is one of those people I've always admired from afar—and every time we talk, I walk away better.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.|

If your write-up is weak… your paycheck is leaking. Period.

In this episode, I'm going straight at one of the most overlooked, but most expensive breakdowns in your service department: the quality of your RO write-up.

We're talking about the real impact of vague notes, rushed conversations, and missed questions and how they quietly destroy technician productivity, create comebacks, slow down approvals, and chip away at your income. I break down exactly how to level up your write-up process, what questions actually matter, and how to position yourself as the translator between your customer and your technician.

This is one of those "simple but not easy" skills that separates average advisors from top earners. Better notes = faster diagnosis, smoother workflow, stronger trust, and more money in your pocket. If you're ready to clean up the chaos and take control of your lane… this is your play.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

If you've been in automotive for any amount of time, you already know the name David Kain and in this episode, we're going way beyond the highlight reel.

This is a real conversation between two people who've been in the trenches, on stages, inside dealerships, and yes… technically "competitors" for years but never felt like it.

We talk about what actually drives performance today (hint: it's not just AI), why most dealerships are still missing the basics, and how the best operators separate themselves through urgency, storytelling, and human connection. David breaks down his concept of "visual voicemail," why speed to lead is still wildly misunderstood, and what's really happening inside top-performing stores versus the ones just getting by.

We also get into the truth about AI, where it helps, where it hurts, and why human intelligence still wins deals. If you're leading a team, working internet leads, or trying to stay relevant in a fast-changing market, this episode will challenge how you think about process, follow-up, and leadership.

And honestly? It's just fun! Two longtime friends swapping stories, strategies, and a few laughs along the way.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

In this episode, I sit down with Paul Daly, co-founder of ASOTU (alongside Kyle Mountsier), and let me just say… this conversation is fun, real and relevant.

We're talking about what the best operators are actually doing right now… And spoiler alert… it's not chasing shiny AI tools or buying the next "magic solution."

It's people. It's culture. It's leadership that actually develops other leaders.

Because here's the reality… our industry is losing billions to turnover every year, and the stores that are winning? They are obsessing over their people, giving them ownership, building real career paths, and creating environments where teams actually want to stay and grow.

And that's exactly what makes ASOTU CON 2026 (May 12–14 in Maryland) different. https://www.asotucon.com

This isn't a sit-and-listen conference. This is where ideas get challenged. Where failures get shared (yes… out loud). Where operators, innovators, and leaders actually collaborate.

The theme? Year of the Human.

Because while everyone's shouting "AI, AI, AI…" The real question is… who's leading the people behind it?

If you're tired of surface-level conversations and ready for something that actually pushes your thinking, your leadership, and your business forward…

You might want to be in that room.

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

Dealers still ask me all the time, "Jen… what leads are the best?" And I always give the same answer… the ones already sitting in your database.

In this quick class, I break down the biggest miss I see in dealerships everywhere. Salespeople are told to follow up… call for referrals… make birthday calls… but nobody really teaches them how to do it without feeling like a nuisance. So what happens? They stop.

Here's the truth. The money isn't in the first call. It's in the one nobody makes.

Follow-up isn't about checking a box. It's about building a career. Staying relevant. Staying human. And yes… staying in the game long enough to actually win.

And here's the part that hit me personally. Just yesterday, while bringing my yard back to life after winter, my neighbor stopped by. We got to talking… and I found out he had once been homeless for two years, living out of his Suburban. What changed his life?

Selling cars.

That's this industry. It changes lives. It gave me everything. And when people ask me why I have so much energy… it's because I'm grateful. Grateful for the people, the opportunities, and the chance to help others find their path in this business.

So if you're ready to stop chasing leads and start building a real pipeline… this one's for you.

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

Sales teams… this is the moment where deals are won or lost and most don't even realize it.

In this episode of Dealer Talk with Jen Suzuki, Jen breaks down one of the biggest mistakes happening in dealerships every single day: quoting price too fast.

Customers ask for price. You give it. Conversation over.

But what if that one moment is exactly where you lost control of the deal?

This episode is all about the mindset shift that separates average reps from top 10% performers. You'll learn how to guide the conversation instead of reacting to it, how to redirect price questions without sounding evasive, and how to build value before ever talking numbers.

Because here's the truth… fast answers don't win deals. Better conversations do.

If your team is constantly battling price shoppers, losing gross, or struggling to get customers to engage… this is the fix.

Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

In this episode of Dealer Talk with Jen Suzuki, Brandon Hardison, Executive Leader of Jim Ellis Automotive Group shares a powerful, real-world blueprint for solving one of the industry's biggest challenges: technician hiring and retention. With over 22 dealerships and a strong people-first philosophy, Brandon breaks down how proactive community engagement, partnerships with work-based learning programs, and internal development systems can transform a struggling hiring pipeline into a thriving talent engine. From visiting high schools and career fairs to creating dealership-hosted educational events, he reveals how forward-thinking leaders can attract younger talent before they ever enter the workforce. This conversation goes beyond theory, highlighting the importance of coaching, patience, and leadership accountability in building loyal teams and long-term success. If you're serious about fixing technician shortages, strengthening your culture, and creating sustainable growth, this episode delivers actionable strategies that any dealership—big or small—can implement immediately.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

In this episode of Dealer Talk with Jen Suzuki, we shift the focus to where real dealership growth actually happens, the service lane. This is a straight, no-fluff conversation about customer retention and why it directly impacts your paycheck, your stress level, and your long-term success. We break down the simple but often overlooked behaviors that keep customers coming back, from how you handle the exit to the follow-up that most advisors skip. If you've been treating each visit like a one-time transaction, this episode will challenge you to think bigger and start building relationships that last years, not just repair orders.

This episode doesn't just talk about retention, it shows you exactly how to execute it. You'll walk away with simple, high-impact tactics like how to properly set the next appointment before the customer leaves, what to say during the vehicle pickup to create future value, and how a quick next-day follow-up text can dramatically increase return visits. We also cover the importance of setting clear expectations, giving consistent updates, and using small personalization touches that make customers remember you. These are the moments that turn one-time visits into long-term relationships and predictable income.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

In this episode of Dealer Talk with Jen Suzuki, I sit down with Randy Kobat from LotLinx to break down one of the biggest shifts happening in dealership technology right now. We move past the hype of generic AI tools like ChatGPT and into what actually drives results on the ground. LotGPT is built specifically for dealerships, using real inventory, real market data, and real shopper behavior to deliver precise, actionable insights. We talk about why generic AI often falls short, how data security plays a bigger role than most realize, and what it looks like to treat AI as a true team member with a defined role inside your store. If you want to stop guessing, protect gross, and move inventory smarter, this conversation will change the way you think about AI in your dealership.

What's really turning heads is how quickly dealers are adopting this. Over 6,000 dealerships are already using LotGPT, and it's not because it sounds good, it's because it works immediately. Dealers are seeing fast wins like identifying which vehicles are at risk before they age out, reallocating wasted ad spend within minutes, improving VDP performance, and uncovering exactly where the breakdown is between shopper activity and actual sales. Instead of guessing or defaulting to price drops, they're making smarter, more precise decisions that protect gross and move inventory faster.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

In this episode of Dealer Talk with Jen Suzuki, we're getting real about one of the most important numbers in your service department, the MPI approval rate.

This isn't just a metric. It's a mirror.

If your approvals are low, it's rarely about price, the customer, or the car. It's almost always about communication. Jen breaks down exactly why customers decline recommended work and what service advisors are missing in their conversations.

From rushed calls and weak explanations to overusing technical language that customers don't understand, this episode exposes the everyday habits that quietly kill approvals.

But more importantly, it gives you a simple, repeatable way to fix it.

You'll learn how to clearly explain the job, the risk, and the reward so customers actually understand what's happening with their vehicle and why it matters now.

Because when clarity goes up, approvals go up.

Bottom line: You don't need better customers. You need better conversations.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

If your store is using AI, or thinking about it, this episode will challenge how you think about process, accountability, and what it really takes to win with modern tools.

In this episode of Dealer Talk with Jen Suzuki, we sit down with Seth Poplawski of Auto Lenders, he leads CRM, process, and AI strategy across a rapidly growing dealer group with 11 stores now.

Seth has worked every role from sales to BDC to leadership, and now he's overseeing AI execution across 11 rooftops. He breaks down what actually happens when dealerships implement AI and why most fail to get real results.

From customizing messaging by lead source to building data-driven cadences and creating a hybrid AI + human workflow, Seth shares exactly how his team is increasing engagement, speeding up response times, and capturing opportunities others miss, especially after hours.

This is not theory. This is execution.

Bottom line: AI doesn't fix broken processes. It exposes them.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥 CallRevu is the leading automotive communications intelligence platform, giving you elevated insights and vision into your services, sales and brand management all in one place. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

What if you could make more money every day without writing one extra car?

In this episode of Dealer Talk with Jen Suzuki, I break down a metric many service advisors overlook: hours per RO.

Hours per RO is the average number of labor hours sold on each repair order. A small increase can dramatically impact technician productivity, shop efficiency, and your paycheck.

In this episode we cover:

• What hours per RO means • Why rushing write-ups lowers production • How better presentations increase approvals • Why small services stacked together drive profit

You don't need more traffic or more appointments.

You just need to slow down, be thorough, and capture the opportunity already in front of you.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

CallRevu is the leading automotive communications intelligence platform, giving you elevated insights and vision into your services, sales and brand management all in one place.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

If technicians are standing around waiting for approvals, the problem might not be staffing, it might be process.

In this episode of Dealer Talk with Jen Suzuki, I break down the difference between technician efficiency and productivity, and why service advisors have more influence on shop productivity than they realize.

When MPI calls are delayed, write-ups are vague, or approvals take too long, technicians lose valuable production time.

In this episode we cover:

• The difference between technician efficiency vs productivity • How slow approvals kill shop productivity • Why clear write-ups and communication matter • How advisors can keep the entire shop flowing smoothly

Because sometimes the shop doesn't need more technicians.

It just needs faster approvals and tighter execution.

If every day in the service lane feels chaotic, the problem might not be effort, it might be capacity.

In this episode of Dealer Talk with Jen Suzuki, I break down one of the most overlooked concepts in fixed ops: shop capacity.

When advisors promise pickup times without knowing how many labor hours the shop can realistically produce, stress builds fast. Technicians get buried, customers start calling, and CSI takes a hit.

In this episode we cover:

• What shop capacity really means • Why overbooking creates chaos in the shop • How unrealistic pickup promises hurt technicians and customers • How advisors can set expectations that build trust instead of pressure

The best advisors don't promise speed.

They promise accuracy, communication, and quality work done right.

If you're exhausted at the end of the day but your paycheck doesn't reflect the effort, this episode explains exactly why.

In this episode of Dealer Talk with Jen Suzuki, I'm kicking off a brand new service department performance series focused on helping service advisors and fixed ops leaders understand the metrics that actually drive income.

Today we're digging into one of the most important numbers in the service lane:

Gross Profit Per Repair Order

Many advisors judge their day by how busy they were, how many cars they wrote, how fast the line moved, or how chaotic the desk became.

But busy does not always mean profitable.

Two advisors can see the exact same vehicles in the same day and produce dramatically different results simply because of how they approach the opportunity in front of them.

In this episode, I break down:

• What gross per RO actually means and why it matters • Why being "busy" can sometimes hide lost income opportunities • The mindset shift from order taker to consultant • How small maintenance services can stack into serious profitability • Why assuming customers won't buy is one of the biggest mistakes advisors make • How rushing through MPIs and conversations creates hidden profit leaks

Most importantly, we talk about the shift service advisors must make:

Stop asking "How fast can I move this car?" Start asking "How complete can I be?"

Because the opportunity isn't something you have to chase.

The customer already drove it into your service lane.

If you're a service advisor, service manager, or fixed ops leader who wants your team to increase profitability while improving the customer experience, this episode is a powerful place to start.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

CallRevu is the leading automotive communications intelligence platform, giving you elevated insights and vision into your services, sales and brand management all in one place.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Managers… this one is for you.

I sat down with Jimmy Vargas, GSM at Paradise Chevrolet and this isn't just a conversation… this is someone I'm actively in the trenches with right now.

I'm working directly with Jimmy and his sales team on their phone process, listening to calls together, coaching in real time, and using the tools inside CallRevu to actually develop his people.

And that's the difference.

He's not just pulling reports. He's not just tracking calls.

He's investing in his team.

Jimmy is setting the bar, giving his team a modern, relevant process to win on the phones, and then backing it up with real accountability using the data.

One of the most powerful things he's doing right now?

He's using CallRevu's keyword alert feature to instantly flag calls when something doesn't go the way the customer expected.

So instead of finding out a day later… or never…

He and his managers are notified immediately.

That means they can jump in, coach the situation, follow up fast and in many cases, save the deal.

We're reviewing recorded calls. We're tightening conversations. We're making sure nothing slips through the cracks.

Because when you actually listen… you find everything.

This episode breaks down his blueprint. It's simple, doable, and built for real dealership life.

If you want more appointments, stronger performance, and a real return on the calls you're already paying for…

This is where it starts.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

CallRevu is the leading automotive communications intelligence platform, giving you elevated insights and vision into your services, sales and brand management all in one place.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Dealership advertising is entering a completely new era and AI is at the center of it.

In this episode of Dealer Talk with Jen Suzuki, Jen sits down with Jarett Bellucci, a two-time Emmy Award-winning director and filmmaker and the founder of Bellucci Productions. Jarett has created commercial work for major brands like Cadillac, BMW, and Forbes, and now he's helping businesses, including car dealerships, leverage AI to produce cinematic-quality commercials without the massive production budgets.

Together they break down how AI is changing the way commercials are created, why storytelling matters more than ever in automotive advertising, and how dealerships can stand out in a sea of look-alike ads.

Jarett explains how AI tools are unlocking creativity, allowing brands to build characters, craft stories, and produce visually stunning content faster and more affordably than ever before. But the real advantage isn't just the technology. It's the message behind it.

If you want your dealership marketing to stop blending in and start connecting emotionally with buyers, this conversation will open your eyes to what's possible.

This episode covers:

• Why most dealership commercials fail to connect • How AI is lowering production costs while raising creative potential • The power of storytelling in automotive advertising • How dealers can build monthly "drip branding" campaigns • Why the future of AI advertising still depends on human creativity

AI may be the toolbut the idea and the story are still what wins!

Bellucciproductions.com

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

CallRevu is the leading automotive communications intelligence platform, giving you elevated insights and vision into your services, sales and brand management all in one place.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

There's a lot of communication flying out of dealerships every single day and text messaging is often the fastest way to reach a customer. But if your messages look like everyone else's, they're going to be treated like everyone else's.

"Just checking in" and "any questions?" isn't follow-up… it's noise.

In this episode, Jen shares a creative tactic she's been using in her own follow-ups that's getting responses and turning heads! AI-generated images built directly from CRM notes and customer conversations.

Instead of sending another plain text, Jen shows how you can create a visual message that proves you were paying attention. The customer's name, the vehicle they liked, details about their family, their interests, even a little humor, all layered into a custom image that feels personal and memorable.

It's not about fancy graphics. It's about showing customers that you remember them and care about their situation.

Jen explains how she started using these AI images in her own outreach, how the responses led her to start teaching the technique in her sales classes, and how teams are now using it as a fun internal contest to drive replies from customers.

If your follow-up messages are getting ignored, the problem might not be the message, it might be the format.

This episode will show you how to change that!

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Flat rate has been debated for decades in service departments, but what if the real issue isn't the pay structure at all?

In this episode of Dealer Talk with Jen Suzuki, I sit down with Joe Minns, Corporate Fixed Ops Director at Dennis & Co Auto Group, who brings 34 years of real dealership experience to the conversation.

Joe has seen just about everything in service operations, from dirt-floor shops to high-tech 80-bay service departments. Today he oversees fixed operations for Dennis & Co's growing network of dealerships, and he shares one powerful perspective that many leaders overlook:

Flat rate doesn't fail… culture does.

We dive deep into the real reasons technicians struggle to flag hours and why so many service departments unintentionally waste the most valuable resource they have, technician time.

Joe breaks down the operational leaks that quietly drain productivity, the cultural shifts required to protect technician efficiency, and why leaders must rethink how dispatch, advisors, and managers support the shop.

We also talk about:

• Why technicians are the true revenue engine of fixed operations • How small moments of lost technician time cost dealerships thousands • Why many service departments unknowingly rig the system against their own techs • The leadership shift required to fix flat rate culture • How service advisors, dispatchers, and managers must align to protect technician productivity • Why career pathing is critical to solving the technician shortage

If you're a service director, fixed ops leader, or dealership executive trying to improve technician retention, shop productivity, and labor performance, this conversation is packed with practical insight.

Because at the end of the day, great service leaders don't just manage the shop, they protect the people who power it.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

CallRevu is the leading automotive communications intelligence platform, giving you elevated insights and vision into your services, sales and brand management all in one place.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

AI isn't something managers can delegate. It's something they have to demonstrate.

In this episode, Jen talks about one of the biggest leadership shifts happening inside dealerships right now: leaders becoming the model of how to use AI, not just the ones telling everyone else to use it.

Your team isn't going to adopt tools because of a memo or a mandate. They adopt them because they see their leader using them in real life, in meetings, during problem-solving, when building customer messaging, or when creating new sales ideas.

Jen shares how managers can introduce tools like ChatGPT, Claude, Gemini, Grok and others inside regular team meetings so people learn naturally instead of feeling forced. When leaders use AI openly, asking questions, testing ideas, building scripts... it shows the team how to think differently and stay relevant in a fast-changing industry.

The message is simple: People don't follow mandates. They follow models.

If you want your team to evolve, they have to watch you do it first!

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

20 seconds.

That's all it takes to separate average dealerships from memorable ones.

Customers don't remember your CRM. They don't remember your process map. They remember effort.

In this episode of Dealer Talk with Jen Suzuki, Jen breaks down why short, 20-second personalized videos are one of the most powerful follow-up tools in modern dealerships — in both sales and service.

Not five minutes. Not perfect lighting. Not corporate scripts.

Just 20 seconds of clarity that says: "I was thinking about you."

Jen explains how replacing traditional texts and voicemails with quick, candid videos builds obligation, increases engagement, and showcases your humanity. She shares simple scripts, real-world examples, and ways managers can turn this into a fun, competitive in-store activity.

You'll learn: • Why video follow-up increases memorability • How to structure a powerful 20-second message • What to say when confirming appointments • How to stand apart from competitors instantly • How to coach your team to execute without overthinking

Perfection isn't the goal. Presence is.

Because 20 seconds today beats zero seconds tomorrow, every single time.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Great ideas don't fail in dealerships because they're bad. They fail because no one installs the behavior fast enough.

In this episode of Dealer Talk with Jen Suzuki, Jen breaks down a simple, high-energy methodology to help leaders stop "motivating" and start installing execution inside their stores.

Most dealerships don't have a training problem — they have an execution problem. Processes get rolled out. Energy fades. Thirty days later, nothing sticks.

Jen shares her proven meeting framework — used at NADA Academy and in high-performing stores — to compress action, build accountability, and make learning fun and sustainable.

You'll learn how to: • Pick one behavior and install it fast • Teach a technique in under 20 seconds • Use real examples to drive discussion • Create immediate execution through activity • Run contests that build visibility and accountability • Shortlist, vote, and let the team own the win

This is about turning meetings into movement. Not speeches. Not theater. Behavior change.

If you're a GM, GSM, Fixed Ops Director, Sales Manager, or Service Manager who's tired of initiatives fading out — this episode gives you a repeatable structure to make things stick.

Momentum doesn't come from motivation. It comes from movement.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

The first five minutes of a service visit can make or break everything that follows.

In this episode of Dealer Talk with Jen Suzuki, Jen dives into one of the most overlooked yet powerful moments in fixed ops: the service check-in. This isn't about speed. It's not about numbers. It's not even about selling. It's about trust.

Jen calls the check-in one of the two sacred moments in every service visit and if you miss it, nothing else matters. From reviving the dying walkaround to turning rushed transactions into relationship opportunities, she shares real-world principles advisors and managers can immediately apply to boost MPI approvals, retention, and long-term revenue.

You'll learn how to: • Turn the walkaround into "walk-in education" • Build trust before the inspection ever begins • Use simple human connection to reduce defensiveness later • Create operational impact by improving the first five minutes • Coach presence, tone, and professionalism — not just process

When customers feel educated early, they're less defensive later. And when they trust you? They buy. They return. They ask for you.

This episode is a must-listen for Service Advisors, Service Managers, Fixed Ops Directors, and GMs who want to boost service revenue without pushing harder, just caring smarter.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

If your service managers and advisors can't explain Effective Labor Rate in one sentence, money is leaking out of your shop every single day.

In this episode of Dealer Talk with Jen Suzuki, Jen breaks down the most misunderstood yet most powerful performance metric in the service department: ELR (Effective Labor Rate). While advisors often track CSI, gross, and hours per RO, ELR quietly tells the real story of how the shop is performing, how advisors get paid, and how profitable the operation truly is.

Jen simplifies what ELR actually is (and what it's not), why it matters more than the posted labor rate, and how everyday advisor behaviors like discounting, incomplete presentations, weak explanations, and missed opportunities directly drag it down.

This episode connects the dots between ELR and advisor income, shop absorption, and leadership discipline. Jen also outlines practical coaching strategies for service managers, including daily visibility, advisor-level tracking, role-play, discount accountability, and how to celebrate ELR wins so strong behaviors get repeated.

ELR isn't a scary accounting term. It's a performance mirror. If you understand it, you can influence it. If you can influence it, you can control profitability.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

This one was different, we recorded an in-person (we are both within minutes of each other in CO!) episode in a studio (yes, the kind rappers use 😄) with a dealer/general manager from a 100+ year family dealership story that started back in 1922.

Meet Fred Emich from https://www.emichauto.com/

We get into what most leaders don't talk about: the daily pressure to stay relevant, how to keep people invested across multiple rooftops, and why the service department deserves way more leadership attention than it usually gets.

Then we go deep on tech adoption, how to vet new tools, why "shiny object" purchases fail, and the non-negotiable rule: if your team won't use it day-to-day, don't buy it.

We also tackle the big debate: "customers don't want calls anymore." Spoiler: they don't want robocalls… but they do want real explanations when it matters, especially in service.

If you're trying to modernize your dealership without sacrificing the human connection that built your reputation, this episode is a roadmap.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

There are two sacred moments in every service visit and if you miss them, nothing else matters.

In this episode of Dealer Talk, Jen Suzuki breaks down the most overlooked, most powerful moment in the service lane: the check-in.

This isn't about speed. It's not about scripts, numbers, or reports. And it's definitely not about rushing customers through like a transaction.

Jen shares what she's seeing on dealership drives across the country: walk-arounds disappearing, advisors glued to iPads, low energy, rushed tones and customers quietly losing trust.

You'll learn why the check-in is where trust is either built or broken, how a proper walk-around isn't an upsell but an education, and why customer involvement early makes approvals easier later. From eye contact and body language to flashlight moments under the hood, this episode dives into the small, human details that drive retention, loyalty and long-term relationships.

If you're a service advisor or manager who wants better inspections, smoother MPI conversations, stronger surveys, and customers who come back asking for you, this episode is required listening.

Because when customers feel seen and heard, everything else gets easier.

AI isn't here to replace service advisors, it's here to protect what they do best.

In this episode of Dealer Talk with Jen Suzuki, Jen speaks directly to service leaders navigating the overwhelming wave of new AI tools flooding the automotive space. While the industry is being told to move faster, adopt more, and automate everything, Jen challenges leaders to slow down and ask a more important question:

Is this technology protecting human connection or eroding it?

Service advisors sit at the center of the customer experience, yet their role has been stretched beyond sustainable human limits. Between check-ins, walk-arounds, technician communication, approvals, loaners, follow-ups, explanations, CSI pressure, and emotional labor, advisors are maxed out and piling on more systems isn't innovation. It's overload.

Jen shares real-world observations from working in service departments over the past year, including her experience building AI to assist with one very specific task: MPI approval calls. What became clear is that when advisors are freed from repetitive, draining work, approvals move faster, technicians wait less, shops flow better, and advisors can be present where they matter most with customers.

This episode reframes AI's role in service: not as the hero, but as the quiet support system working in the background so advisors can lead with trust, clarity, and confidence.

Because the future of service isn't human or AI, it's human + AI, used wisely.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

In this episode of Dealer Talk with Jen Suzuki, I sit down with Jessica Colan, who leads one of the biggest BDC departments in the country and works in the #2 Kia store in the nation. I've known Jessica for more than a decade and trained her team for years and what makes her different is simple: she doesn't chase shiny toolsshe tests them against real processes until they perform.

We talk about what's actually working with AI inside a high-performing dealership BDC—specifically how Jessica has used Matador AI hands-on for the last two years to revive stagnant leads, re-engage "ghosted" customers and target low-hanging fruit without wasting human time on dead ends.

Jessica breaks down her "sacred" strategies:

Building custom workflows and sequences by lead source (Trader, Sam's Club, etc.)
Training the AI to sound like your store—not generic dealership spam
Setting up human alerts so the team tags in fast when AI hits a boundary
Running CSV-based campaigns (loyalty, lease maturity, unsold visits) with the right staffing so replies don't overwhelm the team
Using AI-driven engagement to turn "closed" opportunities into open, actionable leads—and pushing hot conversations into the CRM for history
Pairing engagement with quick, targeted video from product specialists (30–40 seconds, not a full walkaround) once the customer shows real intent

This is a real-world look at the truth most dealers are learning the hard way: AI tools don't work without a human behind them. You have to train it, guide it, and integrate it into your process because the goal isn't to automate relationships…it's to protect them.

If you're a GM, BDC director, sales leader, or operator trying to revive leads and stop wasting time, you'll want to hear exactly how a top Kia store is using AI to create speed, engagement, and competitive advantage.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

This episode is all about the kind of AI dealers actually need not another shiny chatbot, but a real assistant built inside the DMS and grounded in real dealership data, real workflows, and real accountability.

I'm joined by AJ McGowan, VP of Research & Development at Reynolds and Reynolds and co-founder of AutoVision, to talk about Reynolds' newest reveal: Rey, a tailored AI assistant integrated directly into the Reynolds ecosystem.

We get super practical on how leaders, managers, and frontline teams could use Ray day-to-day:

Service teams asking real-time status questions without leaving the bay
Used car managers making smarter auction decisions by cross-referencing market intelligence with store performance
Multi-store operators pulling up-to-the-second answers mid-meeting (instead of printing reports that are outdated the next morning)
Teams using Ray to learn Reynolds tools, message each other, and even connect with Reynolds support with context already included

Bottom line: the dealer's job isn't to use software, it's to take care of customers. Rey is designed to remove friction, reduce report-chasing, and help dealerships make faster, more confident decisions using the data they already own.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In this episode of Dealer Talk with Jen Suzuki, I sit down with Kerri Wise, Chief Marketing Officer at LotLinx, to unpack one of the biggest problems I've seen after decades of training sales teams: wasted time chasing the wrong leads while real opportunities sit right under our noses.

Kerri brings a rare perspective, deep automotive experience from brands like TrueCar and Edmunds, paired with a clear understanding of how AI and machine learning can actually support dealership operations, not complicate them.

We dive into LotLinx's newest product, Revive, launching at the NADA Show, which helps dealers reclaim "closed-lost" leads that sales teams have already moved on from but shoppers haven't. The data may surprise you: nearly 20% of those leads return to the dealership website within 45 days, often unnoticed.

This conversation covers:

Why most follow-up strategies waste salesperson time
How AI identifies high-intent shoppers the moment they re-engage
The difference between top-of-funnel noise and bottom-of-funnel gold
Why AI adoption fails without human execution
How dealerships can give their teams time, focus, and humanity back

We also talk about what LotLinx is unveiling at NADA—including one of the biggest giveaways the automotive industry has ever seen. A $148,000 prize and let's just say Jetson 1, aerial vehicle that for anyone else is a 2 year waitlist!

If you're a dealer, GM, sales leader, or operator thinking seriously about efficiency, AI, and profitability in a tightening market—this episode is a must-listen.

🔥🔥

Lotlinx is heading to NADA with its biggest giveaway yet! Visit Lotlinx at Booth #2743WStop by for a demo and receive a $75 gift card plus a chance to win a Jetson ONE personal eVTOL aircraft valued at $148,000. Double Your Chances to WinPre-schedule a demo with the Lotlinx team before the event to earn an additional entry into the giveaway. Lotlinx LIVE at NADAJoin Lotlinx at the live stage for real conversations about the automotive industry. The team from Car Dealership Guy will be hosting their show live from the Lotlinx booth, along with interviews featuring automotive dealers and industry influencers. Win With Every VIN at NADA with Lotlinx. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Today we're bringing a new angle to Dealer Talk with Jen Suzuki Podcast!

The capital side of dealer tech. I'm joined by Keith Style from Presidio, an automotive-focused investment advisory team that's been quietly shaping the next wave of dealership technology. Keith shares what Presidio looks for in early-stage AI and software companies, how they diligence founders (spoiler: customer calls are everything), and why "strategic capital" matters more than flashy valuations.

We break down the metrics that actually predict whether a tech company will last: recurring revenue, revenue growth, churn, runway, and even the Rule of 40 and why dealers should care.

We also talk about the real risk in early-stage AI (not everyone survives), the funding models dealers should demand, and why the best investors want dealers to be active partners with feedback loops, not passive checks. Then we zoom out into 2026: convenience-driven customer expectations, marketplaces, online buying behavior, and how this next wave of tech may finally drive productivity in dealerships without losing the customer experience.

If you're heading into NADA and trying to separate "AI noise" from real outcomes, this is your checklist!

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Every time a service advisor discounts too fast, something bigger than money is lost — credibility.

In this episode of Dealer Talk with Jen Suzuki, Jen tackles one of the most overlooked performance indicators in the service department: the discount line. After years of training advisors on the drive and working shoulder-to-shoulder with service teams, this is one of the first places she looks because it tells a story.

A story about confidence. A story about perceived value. A story about how the advisor, the technician, and the dealership are being positioned in the customer's mind.

This conversation isn't about being rigid or unsympathetic. It's about understanding that discounting is rarely about the customer, it's usually about discomfort. Discomfort with holding value. Discomfort with pushback. Discomfort with confidently saying, "This is what it costs, and here's why."

Jen breaks down why fast discounts quietly devalue the work, the technician, and the entire service operation and how strong advisors protect value without sacrificing trust. She also speaks directly to service managers and Fixed Ops leaders about why discounting is a leadership issue, not an advisor flaw, and how coaching, language, and support change behavior.

If you want to elevate advisor confidence, protect margin, and build trust that actually lasts, this episode is for you!

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

We've never had a CTO on Dealer Talk with Jen Suzuki! So we went full behind-the-scenes with Kelvin Pho, CTO & Co-Founder @ Mia Labs!

Kelvin pulls back the curtain on what's happening in AI tech right now. He shares his insights on what matters, what's hype, and what dealers should actually be asking before they buy another "AI tool." We talk real-world dealership problems like missed calls, after-hours coverage, messy data, and integrations across CDK, Reynolds, Tekion, Xtime, and more. Then we get into the stuff nobody explains: why "built on Azure" matters, how safety and content controls prevent AI from going rogue, and why "bank-level security" isn't just a buzzword. Kelvin also shares a dealer-friendly AI maturity test (latency, P90 latency, interruption/turn detection), plus the #1 misconception: AI doesn't arrive perfect, it's like hiring a new employee and it needs training. If you're heading into 2026 trying to modernize your communication stack without getting burned, this is your vetting checklist.

kelvin@mia.inc | www.mia.inc Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Meet Lot GPT: Dealer AI, Done Right

Ever wonder what happens when automotive tech veterans build an AI just for dealers? Meet Lance Schafer, GM of Product and Tech at Lotlinx and the brains behind Lot GPT.

This isn't your everyday chatbot. Lot GPT analyzes inventory, predicts which cars will sell and when, optimizes vehicle pages, and even drafts follow-up messages. All using 12 years of dealer data and insights from 28,000 dealerships.

The catch? It's invite-only for now. Why? Because Lotlinx is taking their time to deliver tools dealers actually want, test them with real users, and make sure every feature adds value before a broad release.

If you're serious about staying ahead in automotive AI, you need to get on the waitlist for Lot GPT.

Join the waitlist at lotlinks.com/lotgpt

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Ujj Nath, Co-Founder & CEO of MyKaarma walks us through the messy, glorious work of building dealer software. The late nights, the dealer-floor immersion, the hard lessons learned from Toyota's Genchi Genbutsu, and the relentless grind that turns a consulting gig into a product powering billions in payments. We dig into real dealer stories (Norm Reeves, Volkswagen, Mercedes), early product wins (text + call on one local number, mobile checkout), brutal setbacks, and how staying "in the trenches" shaped a product that dealers actually use. If you build training from being on the store floor, this episode will hit home: product decisions come from watching customers, asking better questions, and surviving the chaos!

Truly inspirational and exciting to hear how some of the dealerships greatest tools were born!

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

Get inspired by Nick Cossette, co-founder and Head of Growth & Operations at Matador AI, as he shares his journey from working at Enterprise Rent-a-Car to creating one of automotive's leading AI tools. In this episode of Dealer Talk with Jen Suzuki, Nick reveals how Matador AI is revolutionizing dealership sales, BDC follow-ups, and customer engagement. From SMS automation to human-like AI conversations and now even voice AI, learn how Nick and his team are reshaping the way dealers connect with customers and drive results. This is a must-listen for anyone interested in the future of automotive technology, AI, and elevating dealership operations.

Get more info @ Matador.ai

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

Part 4 of Jen Suzuki's 4-part mini-series gives managers a simple, repeatable structure for teaching one of the most stressful skills in sales: handling customer objections.

In this episode, Jen breaks down how to coach your team through pushback without pressure — using a calm, confident, 4-step framework: Acknowledge → Reframe → Offer → Close the Gap. You'll learn exactly how to teach the structure in minutes, demonstrate both strong and weak examples, and set up fast role-plays that build confidence instead of anxiety. Jen also shares practical ways to evaluate tone, body language, pacing, and delivery using quick checklists and 10-minute coaching drills. Plus, she reveals her favorite contest ideas to keep the skill top-of-mind and drive real behavior change.

This power session helps salespeople, BDC agents, service advisors, and anyone facing customer objections turn stressful moments into calm, controlled wins.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

Part 3 of Jen Suzuki's 4-part manager mini-series goes deep into one of the most profitable coaching skills in the dealership: teaching teams how to gain more service approvals using her formula called Job–Risk–Reward (JRR).

Jen breaks down exactly how to train advisors, salespeople, and BDC agents to explain value simply, clearly, and with confidence — without scripts. You'll learn how to teach the formula in minutes, demonstrate it live, then drive real application with team exercises, role-play, and even spicy contests that make learning stick. From wipers and brake pads to leather seats and display screens, Jen shows you how this formula boosts trust, increases transparency, and gets customers saying yes more often.

This is your playbook for fast, high-impact coaching that drives approvals, customer loyalty, and profitability.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

Part 2 of Jen Suzuki's 4-part mini-series for dealership leaders drills into the single most important window of any customer interaction — the first three minutes.

In this episode Jen teaches managers how to coach teams to win fast: a sharp greeting, purposeful value, and immediate engagement. Learn a compact, repeatable coaching routine (teach → demo → apply) with real scripts for calls, showroom greetings, and walk-ins, plus quick contests and pairing exercises to lock behavior in.

This episode is built for GMs, BDC leads, service managers and anyone who needs fast, high-impact coaching that translates to better appointments, higher show rates, and stronger customer loyalty.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Part 1 of Jen Suzuki's 4-part mini-series for dealership leaders: a fast, repeatable coaching framework to level up your team one short session at a time.

In this episode Jen breaks down a 10–15 minute training format she uses in-store and at NADA Academy — how to open sharp, teach one skill in 60–90 seconds, demonstrate it under 3 minutes, then put reps into quick application with immediate feedback. No boring slides, no long lectures — just focused micro-coaching that builds skill, accountability, and energy.

Perfect for GMs, service managers, BDC leads and anyone who wants a simple daily rhythm to raise performance and keep teams engaged.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In this episode of Dealer Talk with Jen Suzuki, Jen sits down with Bill Camastro, dealer partner at Gold Coast Cadillac and Jersey, to explore the intersection of technology, AI, and human connection in modern dealerships.

Bill shares hard-earned lessons from growing up in the Bronx to running a top-rated Cadillac brand, and how he leverages AI—not to replace his team, but to make them 50% more effective.

From digital innovation to hands-on leadership, guest experience, and real-world strategies for scaling performance, this conversation is packed with actionable insights for dealers, executives, and service leaders ready to stay relevant, competitive, and human-first.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

What makes people stay… and what makes them walk out the door?

In this episode, Jen sits down with Clint Pulver — Emmy Award–winning speaker, author, and creator of the "Undercover Millennial" movement — for a raw, energy-packed conversation about leadership that actually inspires people to perform at their highest level.

Clint has interviewed over 10,000 employees across the country, gathering real, unfiltered feedback about what teams love, what they fear, and why they stay committed. And the patterns he reveals apply directly to every dealership, every department, every leader.

Together, Jen and Clint unpack:

The fastest way leaders unintentionally push good people out
How the best managers create "mentorship moments" that change everything
Why today's workforce craves connection, not supervision
How small leadership habits lead to massive culture shifts
The secret to motivating teams without pressure or burnout
Why recognition is the #1 performance accelerant
What dealerships can do this week to boost energy, trust, and accountability

This is a high-impact, unforgettable episode for anyone responsible for growing people — GMs, dealer principals, sales leaders, service directors, BDC managers, and anyone who wants a stronger, more motivated team.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

What's really happening inside dealership service departments? In this episode, Jen sits down with Kim Saylor, Senior Director of Fixed Ops Product Marketing at CDK Global, to break down the real shifts, disruptions, and opportunities shaping fixed ops today.

Kim brings big data, real research, and boots-on-the-ground insights from dealerships across the country — and she's not sugarcoating anything.

Together, Jen and Kim dive into:

Why customer trust is still the #1 weak link—and how the best service departments are fixing it
How AI scheduling and communication tools are actually performing in the real world
Where dealers are unintentionally losing service revenue
What high-performing service departments do differently every single day
The three action steps every leader can implement in the next 90 days
Why videos, mobile approvals, and dynamic pricing are changing the game
How advisors and technicians can evolve without losing the human touch that customers crave

This is a candid, high-value conversation for dealers, GMs, fixed ops directors, BDC leaders, and anyone serious about elevating service performance with better processes, better tech, and better human connection.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Wake up — it's here. Conversational AI has officially arrived in automotive, and it's transforming dealership operations faster than anyone expected. In this episode, Jen sits down with one of the true OGs of voice AI, Rich Sands, CEO of Stella Automotive AI, to unpack what's really happening behind the scenes as dealerships adopt AI in service and sales.

https://stellaautomotive.com

Rich shares the evolution of Stella—from early hurdles to the all-new rebuilt platform—and opens up about the human side of AI: the integration challenges, the mistakes, the breakthroughs, and the massive shift in customer adoption. You'll hear real data on engagement, booking speed, and why some callers now prefer Stella over a human.

Jen and Rich break down:

Why voice AI is accelerating dealership operations on both the service and sales sides
How customer behavior toward AI has radically changed in just two years
What "the new Stella" actually means (zero latency, deep integrations, powerful customization)
The ROI dealers are seeing—and why AI is now outperforming humans in call handling and appointment booking
The must-do steps for dealers deploying voice AI (yes, the greeting matters more than you think)
How data, context, and personalization are creating a new wave of VIP-level customer experience

If you want real talk about scaling voice AI in a dealership—without the vendor pitch—this episode is your roadmap. It's tactical. It's honest. And it'll prepare you for the next big operational shift already hitting stores nationwide.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

AI is no longer optional—it's a must-have tool for every salesperson, service advisor, and dealership professional. In this episode of Dealer Talk with Jen Suzuki, learn how to leverage AI to save time, boost efficiency, and personalize every customer interaction.

Jen walks you through:

The must-have AI tools for your phone and desktop
How to prompt AI effectively for emails, texts, objections, and follow-ups
Using AI for customized, value-driven communication with car buyers
Real examples of AI-generated emails, subject lines, and texts that get engagement
Tips for AI-assisted product knowledge, brand building, and objection handling

Stop spending hours on repetitive tasks—learn how AI can become your ultimate sales assistant.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

AI is changing the way dealerships connect, communicate, and compete!

In Part 4 of our Matador AI mini-series, Jen sits down with Carla Ksonzek, Head of Sales at Matador AI, to talk about how top dealers are winning the long game through automation, culture, and leadership.

Carla breaks down what she calls the SMS-first world—where 90% of customers respond within minutes—and how dealers can use AI as an extension of their people, not a replacement. You'll hear how Matador scales without losing personal touch, the power of leadership buy-in, and why adoption beats innovation every time.

If you lead a sales or BDC team, this episode will help you build consistency, protect your people from burnout, and create an edge your competition can't match.

https://matador.ai/ | Carla Ksonzek 514-452-1347 | Carla@matador.ai

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

We all love a shiny new tech demo—but what happens after the install?

In Part 3 of our AI mini-series with Matador AI, Jen sits down with Joshua Bagley, Head of After Sales, to talk about what really makes AI work inside a dealership.

Joshua breaks down the people side of implementation—why collaboration across departments, leadership buy-in, and consistent follow-up are the difference between success and failure. He also shares Matador AI's unique "client success pod" structure that keeps dealers supported, engaged, and achieving real results long after the onboarding call.

From onboarding to retention, Josh shows that AI's success depends on culture, not code—and why adoption beats innovation every time.

https://matador.ai/ | Joshua Bagley, | joshua@matador.ai

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

Not every day do you meet someone who's worked their way from the sales floor to the GM's office — and now sits on the advisory board for an AI company that's changing how dealerships leverage AI in operations.

In Part 2 of our AI mini-series with Matador AI, Jen sits down with Uli DeMartino, a seasoned operator turned advisor, to talk about how AI is being used inside real dealerships today—from improving follow-up consistency to bridging sales and service for a stronger customer experience.

Uli shares what he's learned turning around underperforming stores, what he looks for first when he walks into a struggling dealership, and how he's helping shape Matador AI into a dealer-first platform that augments people, not replaces them.

If you've ever wondered what AI looks like through the eyes of a real GM who's lived the grind, this one's a must-listen!

https://matador.ai/ | Uli DeMartino | uli.demartino@matador.ai

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

AI isn't here to replace humans—it's here to amplify them. In this first episode of our new mini-series with Matador AI, Jen sits down with Kevin Esmezyan, Head of Product at Matador AI, to explore how dealerships are using AI to eliminate repetitive tasks, reduce burnout, and empower their people to focus on what they do best—building relationships and delivering a remarkable guest experience.

From automating lead follow-ups to intelligently syncing with your CRM, Kevin explains how the right human + AI collaboration transforms workflow, increases productivity, and sets a new standard for efficiency in modern dealerships.

If you've been curious about how AI actually works in practice (not just in theory), this episode is your starting point.

https://matador.ai/ | Kevin Esmezyan, 514-793-1488 | Kevin@matador.ai

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

Emails alone won't cut it anymore. In this episode of Dealer Talk with Jen Suzuki, we dive into how to leverage video to boost responses, engage leads, and convert more sales.

Jen walks you through:

Using AI to craft tailored video scripts for introductions, follow-ups, and appointment confirmations.
The 4 "moments that matter" in every customer journey — from first contact to sold.
Be-back videos and loyalty follow-ups to reconnect with previous buyers.
Tips for thumbnails, intros, and video length that actually get watched.

Learn why video isn't just a trend — it's now a must-have in the dealership sales toolkit. Perfect for salespeople, BDC agents, and managers looking to boost engagement and close more deals.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Are you still saying, "What I'd like to do is get you down here…"? That old-school, transactional approach is dead. In this episode of Dealer Talk with Jen Suzuki, we explore the relational selling mindset — the strategy that builds trust, boosts confidence, and creates lifelong customers.

Jen walks you through:

The difference between transactional and relational selling
How to connect with customers, uncover what matters, and avoid rushing the sale
Using AI and smart word tracks to pivot conversations toward value, not just price
The 5 "checkboxes" to establish rapport, confidence, and trust before asking for an appointment
Real-world examples and exercises to shift your sales approach immediately

If you want to stop high-pressure selling and start building relationships that convert, this episode is your roadmap.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

So many people avoid calling internet leads — and it's not fear, it's lack of process. In this episode of Dealer Talk with Jen Suzuki, I break down my 3-step call framework that builds trust, uncovers what customers really want, and locks in appointments fast.

You'll learn:

How to lead with helper vibes instead of "sales vibes."
How to get into flex mode to understand their needs and preferences.
How to confidently set appointments and ask for commitment.

No scripts. No robotic pitches. Just human-to-human connection that converts.

Perfect for BDC agents, sales consultants, and dealership leaders who want to level up their call game.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Unlock the secrets to mastering internet lead follow-up with Jen Suzuki! In this episode of Dealer Talk with Jen Suzuki, Jen dives deep into her aggressive, results-driven 72-hour follow-up cadence for internet leads. She shares proven strategies for phone calls, texts, voicemails, personalized videos, and AI-assisted messaging—designed to help dealerships convert more buyers, build trust, and stand out in a competitive market.

Whether you're a BDC rep, salesperson, or manager, Jen's insights will show you how to find the low-hanging fruit, engage customers with personalized content, and maximize your internet sales conversions. Tune in for actionable tips, real-world examples, and a few laughs along the way!

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In this solo episode, Jen Suzuki kicks off her new Sales Series with the energy, insight, and strategy that'll transform your phone calls into conversions.

Jen breaks down her favorite real-world techniques that work for inbound, outbound, internet, and service calls — the same tactics she teaches top-performing dealership teams across the country.

You'll learn:

How to make an intro that hooks customers instantly
How to use loyalty recognition to build instant trust
How to sell the appointment before asking for it
Why energy, benefits, and connection beat old-school sales scripts every time
The "What are you doing right now?" technique that boosts same-day appointments

This episode is pure gold for salespeople, BDC agents, and managers who want to stand out on the phone and close more deals — without sounding robotic or desperate.

Tune in and get ready to level up your sales conversations!

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Get ready to meet Raul Gomila, General Manager of City Kia of Greater Orlando, and one of the highest-performing dealership leaders in the nation!

Jen Suzuki dives deep into Raul's playbook on leadership, management, and dealership growth — and how he built a championship culture that sells +/- 500 cars a month.

Raul shares how he turned an average store into a national powerhouse through daily coaching, empowering managers, and creating a customer-centric, ethical, high-performance culture. From handling downturns to motivating teams, promoting talent, and expanding massive service operations, Raul reveals what it truly takes to lead a winning dealership.

If you're a GM, sales manager, or dealership operator, this episode will fire you up with real-world strategies, leadership inspiration, and practical systems that drive results — no excuses, just execution!

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In this episode of Dealer Talk with Jen Suzuki, I break down how to take everything from the previous service advisor lessons — warm greetings, Job-Risk-Reward (JRR), analogies, and MPI preparation — and execute a 2.0 follow-up call that drives approvals.

I'll cover:

How to personalize each call and start with a warm, human touch
Using good news first to relax customers before addressing needed work
Incorporating JRR and analogies to make repairs clear and relatable
Strategies for texts and follow-ups when customers don't pick up
Tracking approvals and keeping momentum for a seamless customer experience

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Learning concepts is only half the battle — the real skill comes from practice. In this episode of Dealer Talk with Jen Suzuki, I share an interactive activity from my live classes that helps service advisors take everything they’ve learned — from warm greetings to Job-Risk-Reward explanations and analogies — and put it into action using real MPIs.

I’ll cover:

How to use MPIs, photos, and videos to plan conversations
Partnered role-play exercises to practice greetings, JRR, and analogies
Tips for managers to coach their teams during practice
Turning practice into confidence so live customer conversations feel effortless
A weekly challenge: pick two MPIs, create analogies, practice, get feedback, and level up your team

When advisors practice in a safe environment, their confidence rises, explanations become clear, and customer trust — and approvals — soar.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Specs, millimeters, torque, hydraulic pressure… customers check out FAST when advisors go “full tech mode.” That’s where analogies change the game.

In this episode of Dealer Talk with Jen Suzuki, I share one of my favorite techniques that helps customers understand repairs without feeling overwhelmed: turning technical jargon into relatable stories.

I’ll cover:

Why customers decline work when they don’t understand the language
How to use simple, everyday analogies (like crayons, sneakers, or coffee filters)
The power of humor and storytelling to reduce tension and win trust
How to practice analogies as a team for fun, memorable customer experiences
A weekly challenge: turn two MPI jobs into analogies and test them with your team

When you swap tech talk for real talk, customers nod, laugh, and approve more often. Analogies make the complex simple — and that’s where credibility (and sales) live.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Most customers don’t wake up excited to buy brake pads or a cabin filter. That’s where YOU come in.

In this episode of Dealer Talk with Jen Suzuki, I reveal the secret weapon that service advisors across the country call their #1 takeaway from my classes: the J-R-R Formula (Job – Risk – Reward).

Here’s what we cover:

How to explain any repair in plain English without jargon
Why “just listing repairs” kills approvals and trust
The easy 3-step J-R-R approach that makes recommendations stick
How to weave in humor + humanity to keep it real (and not salesy)
A weekly challenge to put J-R-R into practice on brakes, tires, filters, alignments, and more

This is Trust-Building 101. When you use J-R-R, you stop sounding transactional and start sounding relational. And that shift is what customers respect — and approve.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

You can be the friendliest advisor in the world, but if a customer thinks their car will be ready in two hours and it takes six… you’re the bad guy.

In this episode of Dealer Talk with Jen Suzuki, we’re diving into one of the biggest customer killers in the service lane: unclear expectations. With most dealerships using XTime, it’s time to master the features that turn it from a “fancy calendar” into a credibility booster.

You’ll learn how to:

Use XTime to set timelines, pickup windows, and updates that customers trust
Eliminate surprises (because surprises in service = stress)
Leverage transparency to build credibility and reduce complaints
Give customers an action plan and communication plan before they leave the counter
Flip complaints into compliments by following through on promises

Bottom line: clarity beats surprises. If you want to keep customers loyal and CSI scores high, you’ve got to be a professional expectation setter

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Social media and AI are no longer side projects for dealerships—they’re the engines driving connection, branding, and sales growth. In this episode of Dealer Talk with Jen Suzuki, I sit down with John Spinoza and Julian Builis of Cruise Control, a team that’s been transforming dealership marketing through smarter strategies, compliance safeguards, and AI-powered engagement.

We break down what every dealer, entrepreneur, and executive needs to know right now, including:

The future of personal vs. professional content (and why both matter)
How contests and shareable posts are outperforming traditional boosting
The compliance and copyright pitfalls that can cost dealers millions
The role of AI in capturing leads before they slip away
How to create emotional, scroll-stopping content that buyers trust

If you’re ready to cut through the noise and actually make social + AI work for your dealership or business, this episode will show you how to put your marketing on Cruise Control.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Most advisors treat the walkaround like it’s optional. It’s not.

In this episode of Dealer Talk with Jen Suzuki, I'm breaking down why the walkaround is the most underused but most powerful tool you have to build trust, boost credibility, and set the tone for approvals.

You’ll learn how to:

Turn a walkaround into a stage for connection, not just inspection
Slide in credibility without sounding salesy or pitchy
Use visuals and proof (tires, wipers, lights) to make recommendations stick
Add humor and humanity to ease tension and build rapport
Transition customers smoothly into business with confidence

If you’ve been skipping the walkaround, you’re skipping income potential. Done right, it’s not just about the car — it’s about the relationship.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In this episode of Dealer Talk with Jen Suzuki, we sit down with Jay Vijayan, visionary founder and CEO of Tekion, to explore his transformative journey from Tesla’s CIO to creating one of the most disruptive companies in automotive retail.

Jay shares the bold leap of leaving a high-level role at Tesla to tackle decades-old dealership technology challenges, and how his purpose-driven vision sparked the creation of Tekion’s cloud-native platform. From buying dealerships to build a “live lab,” to navigating COVID with innovation that reshaped digital retailing, Jay takes us inside the risks, setbacks, and breakthroughs that fueled Tekion’s rise.

We also dive into the importance of solving root problems—not surface-level fixes—how dealers and OEMs can collaborate to deliver seamless consumer experiences, and why AI, machine learning, and ecosystem partnerships are no longer optional but essential to the future of automotive.

If you’ve ever wondered what it takes to disrupt legacy systems, win over skeptics, and build a company that redefines an industry, this conversation will inspire you to think bigger and act bolder.

Tekion launched Tekion AI Agent for Service this year. You can learn more about it in this video.https://tekion.com/resources/tekion-ai-agents-service=

Also, here is a link to our testimonials page which includes some really great dealer customer accounts and stories. https://tekion.com/testimonials

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

First impressions are money in the service drive. In this episode of Dealer Talk with Jen Suzuki, we dig into the relational greeting — the difference between being just another transactional advisor and being the trusted pro customers return to again and again.

I’ll walk you through how to:

Show up with the right energy (because customers feel it before you speak)
Use names, humor, and personal touches to build instant trust
Transition naturally from small talk to business without feeling “robo”
Make customers feel like people, not VIN numbers
Turn a check-in into the start of a relationship that drives approvals and loyalty

This isn’t theory — it’s what I see working every week in dealerships. If your service team can nail this, the rest of the process gets easier, approvals go up, and income potential climbs.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

This one’s for the service team (but sales, you should listen too—because everybody’s in sales).

In this kickoff to my new Service Team Series on Dealer Talk with Jen Suzuki, I break down the Service Cheat Code: how preparation before the customer even shows up changes everything.

From reviewing history and declined work to checking recalls, parts, and notes, I share the exact steps that turn rushed, transactional check-ins into confident, relational experiences that win trust and drive approvals.

These are the same hacks I train advisors on in dealerships every single week—practical, now, and proven to increase income potential. This episode is your game plan for better connections, smoother days, and higher CSI scores.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In this episode of Dealer Talk with Jen Suzuki, I've got Ryan Rohrman, CEO of Rohrman Automotive, to explore the intersection of legacy, leadership, and innovation in the automotive industry. Ryan shares how he honors the 60+ year foundation laid by his grandfather while steering a multi-dealership organization toward growth and relevance.

From creating memorable customer and employee experiences to embracing AI and technology without losing the human touch, Ryan discusses the principles that guide his team, including transparency, innovation, personal connection, and servant-mindedness. He also dives into the importance of change management, training, and gamification to keep employees engaged, reduce turnover, and foster a culture that’s ready to adapt to new challenges.

Listeners will gain insights into:

Balancing legacy and modern leadership in family-owned dealerships
Building a culture of human-first customer experience (CX)
Integrating AI and automation while maintaining genuine human connections
Training, gamification, and strategies for reducing turnover
Preparing your team to embrace change and innovation

Whether you’re a dealership leader, automotive professional, or someone interested in effective leadership and customer experience, this conversation with Ryan Rohrman offers actionable strategies to drive relationships and deliver awesome experiences—every single time.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me!bit.ly/3J7011t | Dealer Talk with Jen Suzuki 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode of Dealer Talk, we dive deep into mindset, leadership, and making bold decisions in business. I’m thrilled to sit down with my long-time friend and client, Inder Dosanjh, whose journey from technician to owning 17 car dealerships is nothing short of inspiring. We also welcome Munish Mahajan, Inder’s co-founder, CEO & President, who brings a tech-forward, transformative approach to dealership operations.

We talk about:

The mindset shifts that move you from “just a job” to building something bigger.
The challenges of scaling a dealership business while keeping your team motivated and empowered.
How data, AI, and smart processes can fill gaps in dealership operations.
The power of complementary skill sets in partnerships and leadership.
Real-life crossroads that define companies and leaders—and how to make bold decisions when the stakes are high.

Whether you’re a dealership owner, GM, frontline manager, or part of a BDC team, this episode is packed with insights on growth, transformation, and taking action—even when it feels risky.

🎧 Listen now and hear how these two industry leaders connect the dots to create a game-changing blueprint for success.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me!bit.ly/3J7011t | Dealer Talk with Jen Suzuki 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

This week on Dealer Talk with Jen Suzuki, I’m joined by automotive veteran Greg Iverson—a BDC and marketing leader who has worked with some of the nation’s top-performing dealerships, including the legendary Norm Reeves Honda and Car Pros Kia.

Greg brings 20+ years of experience in internet sales, BDC leadership, and sales training, including time learning under industry icon Tom Stuker. In this conversation, we dive into what separates the frontline reps who struggle from the ones who consistently crush their goals.

We cover:

How to build and work a sales plan that actually drives results.
The role of attitude, consistency, and intention in becoming a top performer.
Why hiring right and nurturing team success fuels retention.
The overlooked power of call coaching, TO processes, and phone guides.
How nationally ranked stores create environments of training, accountability, and fun that keep their teams sharp.

Greg shares real-deal strategies for BDC agents, internet managers, and sales leaders to level up and keep their stores competitive in today’s market. Whether you’re leading a team or working the phones, you’ll walk away with actionable tactics to sharpen your edge and drive performance.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me!bit.ly/3J7011t | Dealer Talk with Jen Suzuki https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode of Dealer Talk with Jen Suzuki, we dive into the overlooked powerhouse of the dealership tech stack: the phone. Jen is joined by Keri Cohen and Josh Desmond of CallRevu for a no-fluff conversation about turning every ring into real revenue.

Together, they unpack how top-performing dealerships are using phone intelligence—not just to monitor calls—but to increase revenue, improve customer experience, and align marketing, sales, and service like never before.

We get into the whole thing!

Why the phone is still the most valuable (and ignored) revenue channel
How call quality—not just quantity—impacts ROI and customer loyalty
Ways dealers are using voice data to optimize campaigns and messaging
Real examples of collaboration between marketing and the showroom
What a connected, revenue-driven tech stack should actually look like
How human coaching and accountability amplify what the tech delivers

If you’re tired of missed opportunities, misaligned messaging, or mystery shopper reports that go nowhere—this episode gives you the intel, strategy, and next steps to finally rethink your phones and start driving results.

🎧 Tune in and find out what your dealership is missing in every ring!

Josh > joshdesmond@callrevu.com

Keri > kericohen@callrevu.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me!bit.ly/3J7011t | Dealer Talk with Jen Suzuki 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this final episode of the 10 Steps to the Sale series, Jen brings the energy and strategy you need for Steps 9 and 10—Vehicle Delivery and Follow-Up & Referrals.

Learn how to turn a handoff into a celebration that gets shared on social (yes, you need a ring light 💡), why your follow-up should never feel like a one-night stand, and how to keep customers for life with real human connection, not canned CRM blasts.

You’ll get tips on tech setup, delivery gifts (hint: videos), and how to ask for referrals in a way that actually works.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me! bit.ly/3J7011t | Dealer Talk with Jen Suzuki 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode of Dealer Talk with Jen Suzuki, we’re diving into Steps 7 and 8 of the 10 Steps to the Sale—presenting the numbers and closing the deal. This is where things get real. Jen shares how to keep the buyer’s emotions high, build trust, and guide them toward saying “yes” with confidence. You’ll learn how to use plain language that feels collaborative, and ask soft-close questions that don’t make you sound like a pushy robot. If you’ve ever stalled at the desk or fumbled a close, this one’s for you.

Oh—and you’ll leave with a new homework assignment that'll actually make you better at selling tomorrow.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | bit.ly/3J7011t | Dealer Talk with Jen Suzuki 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

In this episode of Dealer Talk with Jen Suzuki, we’re diving deep into Steps 5 and 6 of the 10 Steps to the Sale — the test drive and the trial close.

Jen keeps it real with down-to-earth stories (including one near-kidnapping 🤯), pro-level coaching, and word-for-word examples of how to turn a test drive into a tipping point and handle objections like a boss. You’ll learn how to engage customers during the drive (without being annoying), how to soft-close before presenting numbers, and how to see objections for what they really are — buying signals.

If you’ve ever wondered how to make a test drive stick or felt awkward handling, “I need to sleep on it,” this episode is for you.

Jen made this episode because her in-store classes are booked — but you asked for more 10 Steps coverage, and she delivers.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me! bit.ly/3J7011t | Dealer Talk with Jen Suzuki 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode of Dealer Talk with Jen Suzuki, I'm diving into steps 3 and 4 of the classic "10 Steps to the Sale" — Qualify and Vehicle Presentation.

Learn how to shift from selling to consulting with a smarter, more emotional approach to the Needs Assessment. Jen shares how asking the right questions saves time, builds trust, and helps land customers on the right vehicle faster. Then, she flips the script on the traditional walkaround, introducing her Feature + Benefit + Emotion formula — a game-changing method for creating emotional buy-in before the test drive.

Packed with real examples, role-play prompts, and simple ways to personalize your process, this episode helps sales teams create moments that stick, connect deeper, and win more deals — the modern way.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me! bit.ly/3J7011t | Dealer Talk with Jen Suzuki 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Salespeople ask me all the time: “Jen, do you still teach the 10 Steps to the Sale?” The answer is YES — but with a modern spin for today’s showroom and remote selling environments.

In this episode, I break down the first two steps: ✅ Meet & Greet — Creating instant comfort, using body language, and ditching robotic openers. ✅ Build Rapport & Discovery — Going deeper than small talk with powerful, curiosity-based questions.

Plus: I share real-world examples of salespeople shifting their approach and closing more deals by simply changing how they say hello. Whether you're on the lot or behind a phone, this one's a must.

🎧 Let’s level up that first impression — and build real trust that leads to real results!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me! bit.ly/3J7011t | Dealer Talk with Jen Suzuki 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

The best sales coaches don’t wing it — they go one-on-one. In this powerful episode of Dealer Talk with Jen Suzuki, we get into the most underutilized yet effective tool in a dealership manager’s playbook: the 10-minute one-on-one.

Jen breaks down her personal playbook for holding short, focused coaching sessions that actually develop your salespeople. You’ll learn how to structure these weekly meetings so they’re more than just a check-in — they’re where growth actually happens.

🔧 In this episode:

The 6-part, 10-minute one-on-one framework
Real talk about personal goals, activity reviews, and skill development
How to coach texts, calls, CRM notes, and appointment confirmations
Creating a culture of feedback, praise, and high standards
Word tracks you can literally steal and use today

Whether you're leading 5 salespeople or 50, these one-on-ones are how you stop babysitting and start building ballers.💪

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me! bit.ly/3J7011t | Dealer Talk with Jen Suzuki 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

You can’t build a championship team on randomness. In this episode of Dealer Talk with Jen Suzuki, we’re locking in on the tool most dealerships overlook — a strategic, weekly training calendar that creates rhythm, raises confidence, and keeps your team locked into progress.

Jen shares her repeatable 4-week framework that covers internet leads, phone skills, showroom TOs, and objection handling — all broken into daily, trackable micro-lessons. This is the blueprint for managers who want to stop winging it and start winning consistently.

🔧 Topics include:

The 4-week rotating calendar you can build in 15 minutes
Daily coaching ideas with real bullet points
Making practice normal with role-play, CRM notes, and Kahoots
Creating peer-to-peer learning and celebrating MVPs
How to start each day with a coaching voice memo

Want a sales team that’s consistent, confident, and closing strong? It starts with what you teach — and when. This episode is your new playbook. 🏆

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me! bit.ly/3J7011t | Dealer Talk with Jen Suzuki 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Want to know what separates average sales teams from championship ones? It’s not just hustle — it’s practice. In this episode of Dealer Talk, Jen dives into the power of daily role play and how dealership managers can create a culture where practice becomes the norm (not the cringe).

Whether your team is avoiding the phones, recycling templates, or just not closing deals, role play is the competitive edge you’ve been missing. Jen shares real-life coaching stories from the field, proven role play strategies, and how to make it fun, fast, and effective in just 10 minutes a day.

🔑 In this episode:

How to normalize role play without the eye rolls
Building a practice calendar that sticks
How to coach feedback the right way — with real take-twos
Creative ways to spark energy, boost confidence, and celebrate MVPs
Real scripts, scoring, and coaching tips you can use this week

If you’re ready to build a championship culture, this one’s for you. Get your clipboard, coach — it’s game time. 🏆

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me! bit.ly/3J7011t | Dealer Talk with Jen Suzuki 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Coach the person, not just the group.

In this episode of Dealer Talk with Jen Suzuki, we're taking the next step in developing high-performing sales teams—moving from team talks to tailored coaching. If you’re a manager who’s ready to elevate your leadership game, this one’s packed with practical frameworks and real dealership scenarios you can start using today.

Jen breaks down:

The 3 Ps of diagnosing performance: Performance, Process, and Presence
Her go-to one-on-one coaching blueprint
How to coach mindset, not just skill sets
The role of energy and presence in driving results
Why your salespeople need a coach—not a boss

You’ll walk away with coaching phrases, reset strategies, CRM tips, and ways to turn every one-on-one into a power session that inspires growth, confidence, and performance.

"I'm not coaching you because you're bad. I'm coaching you because you're worth it."

Let’s build a team that’s not just trained, but transformed. 💪

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me! bit.ly/3J7011t | Dealer Talk with Jen Suzuki 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Managers Series - did you check out the prevous episode? This is

“My team knows what to do, they just don’t do it.”

If you’ve ever said that, this episode is for you. Jen breaks down how managers can coach their teams in just 10-minute bursts using her proven CIVIL framework: Coach, Introduce, Verify, Illustrate, and Lead.

You’ll learn:

How to structure daily training that sticks
Why consistent coaching beats long meetings
How to turn outbound calls into a showroom flood
The secret to building a team that wants to be coached

This one’s packed with real dealership talk, examples from the field, and actionable steps you can start using today to create a high-performing, motivated team.

Let’s goooooo!!! 🔥🔥🔥

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me! bit.ly/3J7011t | Dealer Talk with Jen Suzuki 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

In this episode, Jen Suzuki shares three powerful strategies for dealership sales managers who want to transform their team into top performers. Whether you came up through the ranks selling cars or you're new to leading people, Jen dives into how to shift from being the go-to closer to becoming the coach your team needs. Packed with real-world insight and actionable steps, this episode helps leaders stop doing all the work themselves—and start empowering others to rise. If you're ready to build a championship team, this one’s for you. 🥇🔥🚘💯

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

What if your service lane could scan a car like an airport security system—except instead of searching for bombs, it's finding oil leaks, tire damage, and alignment issues?

In this episode of Dealer Talk with Jen Suzuki, I sit down with Yaron from UVeye, the company turning heads (and lifting RO numbers) with their instant vehicle imaging tech—also known as the MRI for cars.

We talk about how UVeye's AI-powered tunnel gives advisors and customers crystal-clear visuals on a vehicle’s condition in seconds. This transparency builds trust, boosts upsells, and drives higher labor hours—all while improving CSI scores.

Yaron shares the wild origin story of UVeye (hint: it started with bomb detection!), how OEMs like Toyota and GM helped shape its evolution, and why seeing is believing in today’s service experience.

If you’re in fixed ops, recon, or even sales—you need to hear how this tech is transforming how we inspect, present, and sell needed service work.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In this episode of Dealer Talk with Jen Suzuki, we're diving into one of the most powerful, underrated strategies for breaking through the noise in today’s sales landscape: using GIFs and memes in your follow-up.

If your internet leads keep ghosting you, you’re not alone—and you’re not helpless. Jen shares how she coaches dealerships to inject low-pressure, fun, and memorable energy into their messaging with visual media. You'll hear real-world examples and get a framework for building your own “GIF & Meme Library” to use in various sales scenarios—from day-one outreach to long-term follow-up.

This one strategy has helped dealership teams stand out, boost engagement, and most importantly, connect like humans again.

Whether you're in the BDC, selling on the floor, or leading a sales team, this episode will give you a fresh way to be relevant, visible, and impossible to ignore.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Tired of sending dead-end follow-up texts that get ignored? In this episode of Dealer Talk with Jen Suzuki, we dive into the exact words, tactics, and mindset shifts you need to revive ghosted leads and get customers talking again. Jen breaks down real-world follow-up strategies straight from her dealership coaching sessions—no fluff, just proven scripts that get opens, responses, and appointments. Whether you're texting, emailing, or voice dropping, this episode gives you a playbook to level up your message game and spark real conversations that convert into car deals.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Is your showroom traffic feeling light lately? You're not alone—and more importantly, you're not stuck. In this episode, Jennifer Suzuki breaks down 10 real, practical ways to get more people through your doors right now.

Whether you're in sales or BDC, these aren’t theory-based ideas—they're street-tested tactics from dealerships doing it daily. Jen shares what’s working across top stores, including strategies for leveraging your sold database, sending custom videos, and tapping into heat-up lists that still convert.

No fluff. No boring lectures. Just 10 ways to fill your showroom with actual buyers this week.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

AI is no longer a “nice-to-have”—it’s a game-changer for dealerships that want to win in today’s competitive market. In this episode of Dealer Talk with Jen Suzuki, I sit down with Lance Schafer, General Manager of Product and Technology at LotLinx, who’s been leading the charge in applying machine learning to the core areas where dealers often struggle most: inventory management, pricing, and customer experience.

Lance breaks down how traditional dealership strategies—like pricing based on gut feeling or managing inventory with old sales data—are being replaced with data-driven, real-time AI systems that help stores become more profitable and efficient.

We talk about:

How AI shifts inventory strategy from reactive to predictive
How dynamic pricing boosts both speed and profitability
Using machine learning to match inventory with what customers actually want
The biggest hurdles in AI adoption and how to overcome them
What trends are coming next, and how to prepare now

Whether you’re just exploring AI or already testing tools, this episode will give you clarity on where the real impact is—and how to start modernizing before the market forces your hand.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In this rare and powerful episode, I sit down with Randy Parker, CEO of Hyundai and Genesis Motor North America, one of the most progressive and people-first leaders in the automotive industry—and head of the third largest automaker in the world.

We dive into the state of retail automotive, how Hyundai and Genesis are breaking records, and why Randy’s leadership style has made him a dealer favorite (IMO) across the country. We talk tariffs, US production, economic development, and electrification strategies—including the IONIQ 9, new charging partnerships, and the company’s flexibility in responding to real-time consumer demand.

But what really makes this conversation powerful is our shared belief in relationships—that people are the true link to profitability. Randy opens up about his passion for mentorship, coaching NBA students, and why investing in people is the heartbeat of his leadership.

We explore how Hyundai is:

Building major U.S. infrastructure (Meta Plant in Georgia, steel mill in Louisiana)
Balancing innovation in fuel cell, EV, hybrid, and air mobility
Reinforcing the dealer model and expanding service capacity
Making car buying easier with online tools like Amazon Auto
Always playing offense—with a simple mantra: “Sell, sell, sell like hell!”

This one’s packed with leadership gold, forward-thinking strategy, and the kind of authenticity that defines real success.

Don’t miss this episode with a powerhouse CEO who’s shaping the future of retail and proving why people still matter most.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Ever had a customer walk in, get chased for months, and your team still greets them like it’s Day One? Yikes. In this episode of Dealer Talk with Jen Suzuki, we’re calling out the CRM habits that are quietly killing your deals—and showing you how to fix them.

Jen breaks down how internal notes create smooth BDC-to-sales handoffs, how to log objections and buying triggers that actually close, and why skipping CRM updates might be why your customer disappeared. If you want loyal buyers and not just new leads, it starts with smarter follow-ups, stronger recaps, and tighter processes.

Let’s make your CRM your best closer.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

This episode is all about solving real dealership problems—right from the service lane. I sit down with my longtime friend and mentor, Ken Hicks, Dealer Principal at Rivera Toyota and Mariano Rivera Honda, who shares how he tackled major fixed ops pain points by building his own software—Retention 360—a tool designed to drive loyalty, increase service-to-sales conversions, and help advisors win. > https://retention360.info/

Ken started as a salesperson and rose to become a partner alongside Yankees legend Mariano Rivera. Over the years, he saw too many missed opportunities in the service department:

No process to follow up on declined service work
No TO when customers said “no” to repairs
Weak communication between BDC, service, and sales teams
Lack of personalization and preparation before client visits
No recognition of customer loyalty level at check-in
Undertrained advisors struggling to convert service traffic into car deals

So, what did Ken do? He built his own tool. He developed software that identifies loyalty levels, tracks declined services, pinpoints advisor weaknesses, and gives teams everything they need to turn service clients into lifelong dealership customers. He even tied incentives and a triple-pay structure to service-initiated car deals. Now, he's giving YOU access—free for 90 days.

We talk about his team’s exact process:

Reviewing customer records before the appointment
Matching loaner vehicles based on sales potential
Creating warm handoffs between service and sales
Proactively calling service clients with equity or loyalty triggers
Training advisors to read the CRM like a playbook

If you’re ready to stop leaking opportunity in service and start creating real retention, check this one out!

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

What happens when a dealership fully commits to reinventing its service department? In this episode, Jennifer Suzuki chats with Andy Wright, Managing Partner at Vinart Dealerships, located just an hour from both Philly and NYC. Andy reveals how his team is solving the biggest challenges in fixed ops — from inconsistent traffic to advisor overload — by building innovative support teams and reshaping benchmarks.

You’ll hear how they:

Took appointment setting off the advisor’s plate and built a pre-write support team
Raised the RO benchmark from 12-15 to 18-20 per day by removing admin burdens
Use video and transparency to retain more service customers
Launched a technician apprentice program to solve staffing shortages
Run monthly in-house training sessions in a 50-person dedicated space
Lean on AI tools like LeadVantage, CallRevu, Madator to assess conversations and improve processes
Envision a near future where AI handles inbound calls and outbound calls

This is a must-listen for dealer principals, fixed ops directors, and anyone serious about scaling consistency in the service lane.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

You did the hard part. Now finish strong.

You led the call with value. You gave them confidence in you. But if you’re not setting the appointment—you’re leaving money behind.

This episode is a deep dive into how to confidently sell the appointment, lock in commitment, and increase your show rate with real-world strategies I teach live every week in my dealership classes.

Here’s what you’ll learn:

How to roll into the appointment ask without sounding pushy
Why “What time is good for you?” is secretly ruining your schedule
Phrases like “You’re in good hands” that increase trust
How to text, confirm, and stand out with credibility
A next-level email confirmation that helps you sell the car before they arrive
Why creating obligation on the call gets you less negotiation and more deals

This is how top performers get paid in 2025. You’ll walk away with fresh tactics, real talk, and a powerful reminder: Car sales is not for the weak—it’s for the ones who do more.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

.

In this episode, I share one of my biggest secret weapons for converting more Internet leads — selling yourself first. It's not about hard selling the car; it's about showing the value in doing business with you and your dealership. I dive deep into tactical strategies for prepping before the first call, leveraging past customer history, using community connections, and showcasing dealership value the right way — with real-world examples from inside the showroom.

You'll learn how to position yourself as the obvious choice, how to talk about your digital retailing tools to save buyers time, and even how to use ChatGPT to help you craft powerful, memorable value statements that stick. If you want to close more Internet leads and feel more confident doing it, this episode is for you!

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

In this episode, I break down one of the most overlooked—but powerful—skills in phone sales: your tonality. It’s not just what you say. It’s how you say it.

I share how I intentionally changed my voice, volume, and energy over time to sound more exciting, engaging, and attractive to buyers—and how you can do the same. We dive deep into why first impressions, tonal shifts, and “helper vibes” are what pull people into real conversations and help you move leads into the buying cycle fast.

This episode is packed with real examples from live calls, opening lines that create trust, and techniques to uncover buyer motivation early. If you're tired of sounding like every other monotone advisor, this one’s for you.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

Staying hyper-focused on internet lead handling...

In this episode, I break down how to actually improve your follow-up process so you win more customers—starting with your emails, videos, and mindset. Let’s face it: most emails still look like outdated templates, and subject lines that scream “dealership” get ignored. I’m showing you how to change that.

I walk through my current process using ChatGPT to write custom, engaging subject lines and value-based messages that feel like they were made just for the customer. I also dive into how to create short welcome videos that build trust and show off your energy—because people buy you, not just the car.

You’ll also get a real-world strategy for the first 72 hours of follow-up (yes, that includes GIFs, articles, and creative touchpoints that stand out). If you’re ready to stop sounding like every other salesperson in their inbox and start actually converting, this one’s for you.

Key takeaways:

Subject lines that get opened
First sentences that hook
Videos that build trust fast
A 30-day follow-up game plan
Creative tips to stay top of mind and fun

This isn’t theory. These are the tactics I use in dealerships today—because basic won’t win anymore.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

In this episode, I’m getting real about the grind of internet leads—the ones with no phone numbers, the ones who ghost you, and the ones who drain your time asking for information only to disappear into the void.

I've been there. I’ve sold cars. And now I work these leads live during my dealership sales training sessions. I'm in the trenches with you—setting same-day appointments with tough leads while coaching teams to win. That’s why I care so deeply about helping sales pros and BDC reps level up.

You’ll hear:

Why urgency is non-negotiable when working internet leads
How to stand out in a crowded inbox
The power of a well-timed phone call vs. a lifeless text chain
Voicemail strategies that actually spark engagement
How ChatGPT can help you write customized, value-packed follow-up messages
What mindset it takes to thrive in today’s high-competition digital battlefield

Whether you're struggling to convert leads or just want to refresh your game with 2025 tactics, this episode is packed with real talk, real examples, and strategies that actually work.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

In this episode, I’m talking directly to the powerhouse behind the most successful service departments: Lane Managers. Also known as Assistant Managers, these leaders are the glue that holds the service drive together. I’ve been spending time on-site with service teams recently, and when Lane Managers are engaged, locked in, and supporting the hustle live on the drive—everything changes fast.

We break down how Lane Managers reinforce training, support Advisors in the moment, jump into heat cases, and create an environment where growth isn’t just expected—it’s lived. From tightening up MPI processes to improving greeting structure, managing wait times, and even securing financing approvals—these leaders do it all. And when they do, you feel it: happier customers, faster approvals, more trust, and an energized team all rowing in the same direction.

This episode is filled with real examples, easy-to-execute ideas, and reminders of just how impactful Lane Managers are. It’s time to level up the leaders who keep the wheels turning!

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

In this episode, I'm in the trenches—literally—on-site with a dealership service management team I’ve been working with. We’ve trained, implemented new tactics, and now we’re locking in on accountability without turning the heat up too high.

Here’s the truth: you don’t need to micromanage to get big results. What you do need are simple, consistent actions that reinforce change. I walk through real-life examples—like how to use visual gauges during check-in, recognize loyal customers in the drive, and improve technician videos—to create habits that stick.

We dive into:

How to reward the right behaviors without burning people out
Why shadowing advisors and reviewing MPI calls should be your weekly rhythm
A fun team game called “Sell It to Me” that builds value-selling skills
How easy metrics like % of tech videos completed can keep your team focused
Simple contests and incentives that actually motivate people to grow

Bottom line: when your people are having fun, feel seen, and know what to aim for—they win and so do your numbers. If you're a service manager who wants real accountability without the grind, you need this episode.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Mark Queen, the visionary CEO of Skaivision and one of the original founders behind eLead CRM, joins me to dive into the future of AI-powered dealership efficiency. Skaivision is revolutionizing the way dealers view process breakdowns by layering powerful AI—specifically Convolutional Neural Networks (CNNs)—over existing dealership camera systems. This groundbreaking tech captures real-time activity in sales and service, highlights missed opportunities, and even delivers instant vehicle offers during service visits.

Mark walks us through his entrepreneurial journey, from Reynolds & Reynolds to creating the largest CRM in auto retail, to now tackling tech fatigue and inefficiencies head-on. If you’re in the car business—service, sales, tech, or leadership—this episode will fuel your thinking about what’s possible when innovation meets daily dealership challenges.

We talk express service friction, retention killers, service-to-sales drama, video transparency, and how real-time AI automation can make your people faster, more productive, and more profitable.

Don’t miss this inspiring conversation with one of the auto industry's most respected founders!

👋 Mark.Queen@skaivision.com | skaivision.com

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

Mastering Service Drive Walkarounds in Live Role-Play – Real Training for Real Results...COME ON NOW!!!

In this episode, I'm opening the door to run through the plays of the most important activity a amanger can do with their selling machines - the Service Advisors! The power of the service drive walkaround—one of the most effective yet underutilized tools for selling service work. I’ve been training dealership teams across the country, and I’ve seen firsthand how confidence, engagement, and real-world practice can completely transform how advisors interact with customers.

I explain how I do role-plays in Service!

Learn the break down on why role-playing is critical, how to avoid overwhelming customers with price breakdowns, and the game-changing impact of presenting financing options at the right moment. Plus, I’ll share an easy-to-implement training exercise that managers can use immediately to boost sales and customer experience on the drive.

🚗 What You’ll Learn in This Episode:

✅ How to execute a proper service walkaround to engage customers and sell more work ✅ Why live training activities (yes, role-playing!) are the fastest way to level up your skills ✅ The right way to present pricing and financing options to increase approvals ✅ How small adjustments in body language and conversation flow impact ROI & CSI

If you’re a service advisor, manager, or dealership leader, this episode is packed with real strategies you can implement today. Let’s get to work!🛠️

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

In this episode, I sit down with Dan Garces, President and COO of Automotive Capital, to break down the financial strategies that allow dealership operators to grow, scale, and even own their own store—without putting up massive amounts of personal cash. Dan has spent his career helping dealers navigate the complexities of capital, and today, he’s sharing real-world insights on how funding works, how to leverage it properly, and what separates those who stay operators from those who become owners.

We dive into:

The biggest mistakes dealers make when it comes to financing growth.
Alternative funding options that don’t drain your cash flow.
How to position yourself for ownership even if you don’t have millions in the bank.
The mindset shift required to go from running a store to owning one.

If you’ve ever dreamed of owning your own dealership, expanding your operations, or simply improving your financial strategies as an operator, this episode is for you. Knowledge is the key to growth—and today, we’re unlocking it.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

How to Build Championship Teams with Contests & Competitions

The hardest part of training isn’t teaching the process—it’s making sure it sticks. In this episode, I break down how to sustain momentum, accountability, and energy in your dealership using fun competitions, MVP recognition, and daily challenges.

I share real-world dealership strategies that keep teams engaged, motivated, and focused on growth, even when sales get tough. From raffle ticket rewards to upsell challenges and technician video contests, I’ll walk you through simple but effective ways to reinforce training while making work fun.

If you’re a dealership manager looking to create a high-performance culture, this episode will give you practical ways to celebrate wins, build camaraderie, and keep your team focused on execution.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace

In this episode, we’re diving deep into how dealership owners and managers can build a more structured, efficient, and profitable business with two powerhouse guests—Daniel Govaer, Fractional COO, and Matt Haiken, Principal and President of Prestige Collection Auto Group.

Matt, who now runs six dealership locations, shares how his approach to leadership has shifted. He’s moving away from making gut-based decisions to structured planning, daily forecasting, and full financial transparency. Daniel, a fractional COO, reveals key strategies he’s uncovered while working inside dealerships—identifying profitability leaks, optimizing daily schedules, and improving internal efficiency.

We cover: ✅ Where dealerships are losing profitability—and how to fix it ✅ The power of total financial transparency in hitting targets ✅ Why structured daily schedules for salespeople and managers drive better results ✅ How communication impacts sales—and how AI is reshaping messaging ✅ Can a dealership succeed using a Tesla-style transactional sales model? ✅ How top-performing dealers are leveraging AI tools like ChatGPT for next-level customer interactions

Matt and Daniel share real, actionable ways to rethink dealership operations so leaders can scale with less chaos, better accountability, and stronger results.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

What does the Amazon-Hyundai partnership really mean for the future of auto retail? Is AI evolving too fast for dealerships to keep up? And why might some obstacles in car buying actually be good for dealers?

In this episode, I sit down with my long-time friend and trusted industry voice, Cliff Banks—founder of The Banks Report and AUTOVATE Conference. We break down the latest trends in automotive, from AI adoption in dealerships to digital retailing’s real impact on sales. Cliff shares insights from top automotive CEOs on the biggest challenges they face with AI, why SaaS development is a pain point for vendors, and what role data centers and computing power will play in the future of auto retail.

Plus, we talk shop about:

The Amazon-Hyundai collaboration—is this really about selling cars, or is it a data play to fuel digital advertising?
AI in dealerships—why being open to new tools matters & the risks of pretending AI agents are human.
Digital retailing & the sales process—is it actually making car buying easier, or is it just another manufacturer-driven initiative?
The dealership evolution—how AI, data reporting, and the FTC’s compliance requirements could determine Tekion’s fate.
China’s growing automotive influence—what happens if Nissan weakens?
EV market reality—why Cliff predicts a much smaller EV share than expected.

If you’re grinding it out in the dealership world and struggle to stay up to speed with industry shifts, this episode is a must-listen. Tune in for a casual, insightful conversation with one of the most experienced voices in auto reporting.

🤝Cliff Banks - https://autovate.org/cliff-banks-bio/

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Most service advisors stop at the first “no.” But the best? They know that’s just the beginning. In this episode, we’re talking about taking second and third swings—the art of fighting for the business that’s sitting right in front of you.

Your customers don’t always need a discount; sometimes, they just need a little more information. I’ll walk you through real-world analogies and proven tactics to help you:

✅ Circle back on declined work without sounding pushy ✅ Use supportive, value-driven conversations to win approvals ✅ Create urgency without pressure ✅ Overcome objections with confidence and professionalism

When you get in the right mentality before you clock in, you’ll start winning more approvals, making more money, and building stronger customer relationships. I’m fired up for this one—let’s make 2025 your best year yet!

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

The automotive industry is changing fast—EV mandates, direct-to-consumer threats, shifting manufacturer relationships, and evolving government policies. Are dealers being heard?

In this episode, I sit down with Mike Stanton, President of the National Automobile Dealers Association (NADA), to talk about how NADA is fighting for dealers, ensuring their voices are represented in Washington, and pushing back against policies that could hurt their businesses.

We cover: ✅ The FTC victory and why NADA is back on offense ✅ The real story behind EV sales—$7 billion in unsold inventory sitting on dealer lots ✅ Why direct-to-consumer models are still a concern & how NADA is fighting back ✅ How dealers can build relationships with local lawmakers to shape policy ✅ What NADA is doing to strengthen manufacturer-dealer relationships ✅ How NADA’s dealer education programs are evolving to meet today’s challenges

Mike also shares insights from NADA’s exclusive dealer-manufacturer meetings, how policies are changing from dealer input.

Dealers—this is your industry, your fight, and your future. Listen in and learn how you can get involved and make an impact!

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Think about it—when a customer walks into your showroom or calls your dealership, your team jumps into action. So why is chat any different? It shouldn’t be.

In this episode, I sit down with Ted Rubin, CEO of ActivEngage, to talk about the power of real, human conversation in the digital sales process. We break down why dealership live messaging is more than just answering questions—it’s a low-funnel opportunity to build trust, create a great experience, and ultimately, get more customers in the door.

We talk about: ✅ What actually works in live messaging (hint: ditch the templates) ✅ Why customers feel safer engaging in live convo before committing to a dealership ✅ How the right messaging strategy increases appointment set rates & sales ✅ Where digital retailing fits into these conversations

Live messaging isn’t just a feature—it’s an essential part of a modern sales process. When done right, it creates real engagement, builds relationships, and turns website visitors into buyers.

Listen in to learn how top-performing dealers are using live messaging to drive business, build their brand, and make it easier for customers to say yes!

Ted Rubin, ActivEngage - ted.rubin@activengage.com | ActivEngage.com

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

This quick hit episode is incredibly important for every Service Team! Ready to boost your service department's success?! Let's gooooo!

In this quick class, I lock in on the often-overlooked 'Risk & Reward' equation in the service sales process. Many Service Advisors hesitate to fully explain the risks of delaying necessary work, leading to missed opportunities and customer misunderstandings. We'll explore how presenting both the risks and rewards transparently can transform hesitant customers into loyal advocates who toss you their keys with confidence.

Join me as I share real-world examples and strategies to help General Managers and leaders coach their teams effectively, boosting revenue and fostering trust. Discover how a simple shift in communication can lead to higher approval rates and a thriving dealership culture.

This episode offers insights to elevate your sales presentations and ensure customers understand the true value of timely service. Tune in and learn how to make 'Risk & Reward' work for you and your team!

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

Too often, service advisors treat the write-up process as just another transaction. Big mistake. If you want to boost revenue, retain customers, and build long-term trust, relationships must come first.

In this episode, I break down how to turn every customer interaction into a lasting relationship—starting from the moment they pull into the service drive.

I go over:

✅ Why eye contact, body language, and tone set the stage for success ✅ How to ask the right questions to uncover more opportunities ✅ The power of analogies—helping customers truly understand their vehicle’s needs ✅ Small but impactful ways to make customers feel like VIPs ✅ The difference between basic connection and going the extra mile ✅ How to serve up solutions like you're helping a friend—not just selling work

I also share insights from recent conversations with top service advisors, revealing what really works in building customer trust and increasing approvals.

If you're in hunter mode like me, you know nothing should be left on the table. Get ready to level up your write-up game and make every service drive interaction count!

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

In this episode, we’re tackling a major gap in dealership service departments—technician videos. These videos are a game-changer for gaining more work approvals, yet most technicians receive zero training on how to shoot them effectively.

Data shows that shops using video can double RO sales, with TruVideo reporting a 20-30% increase in revenue per RO. But here’s the problem—background noise, unclear explanations, and long-winded clips are costing you approvals and money.

I’ve been training service advisors across the country on gaining approvals, mastering sales conversations, and improving call handling—and now, I’m bringing that same energy to technicians. In this episode, I break down: ✅ How to shoot clear, effective videos that set up approvals ✅ The power of credibility and a strong greeting ✅ Why short, engaging videos drive more customer trust ✅ The meaning of “extra extra” and how it leads to extra sales ✅ How to increase work, grow sales, and keep your shop busy

This is a must-listen for service directors, fixed ops leaders, and dealership owners looking to boost customer trust, grow revenue, and help their teams hit their full income potential.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | Meet me! bit.ly/3J7011t Check out my other show, Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Are you, as a GM, truly present with both your sales and service BDC teams? Too often, GM involvement leans heavily toward the sales BDC while the service side gets overlooked. Why? Because sales is familiar—it’s where many GM’s built their careers. But here’s the reality: your service BDC is just as critical, responsible for over 150 appointments per day, fueling the entire dealership’s success.

In this episode, we break down why your involvement matters and how a hands-on approach can drive showroom traffic, increase customer loyalty, and unlock untapped revenue. I share a real coaching session with a high-performing GM who needed to shift his mindset and leadership to fully support his service BDC. If you’re serious about growth, retention, and maximizing dealership performance, this episode is for you.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me! bit.ly/3J7011t | Dealer Talk with Jen Suzuki 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Ever walk into the dealership in the morning and feel that slow-motion energy? People shuffling in, sipping coffee, staring at their screens, waiting for something to kick them into gear.

Then—something shifts.

Maybe it’s a manager calling out yesterday’s wins. Maybe it’s an MVP shoutout for someone who went above and beyond. Maybe it’s a fun, competitive challenge that gets people fired up.

Energy is contagious. The way you start the day sets the tone for how it will go.

I always tell leaders—recognition is one of your most powerful tools. People thrive on knowing their work matters. If you’re not celebrating wins, highlighting great performance, and making work fun, you’re missing an opportunity to build a culture where people actually want to succeed.

Something as simple as picking an MVP of the Day, handing out a small trophy, or posting a shoutout on social can shift the entire dynamic of your team. People see what’s being rewarded, they learn new strategies, and they push themselves to raise the bar.

At the end of the day, dealership life is fast, competitive, and high-pressure—but it should also be exciting, rewarding, and fun. When people feel valued, they give more. When you recognize effort, you inspire more of it.

So here’s the question—how are you celebrating your team today?

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

In this episode, I dive into the power of role-playing as a key training tool for dealership success. Too often, managers shy away from role-play, but it’s one of the most effective ways to build confidence, boost skills, and ensure team members know exactly how to execute what you’re teaching.

I share my proven tactic—Teach, Demonstrate, Apply—and explain how it transforms your training sessions into moments of real growth. Role-playing might feel awkward or “fake” at first, but it’s critical for developing polished professionals who deliver consistent results.

We’ll explore:

Why General Managers need to role-play with their managers and teams
How diving into the CRM (calls, texts, videos, customer profiles) can spark role-play topics
Specific role-play scenarios you can implement today to boost sales and service performance
The importance of coaching during and after role-plays to refine skills and confidence

Plus, I’ll walk you through my structured process for running role-plays, including a worksheet to help you map out sessions and stay focused on your goals. When GMs prioritize role-playing, they set the standard for their managers and create a culture of excellence.

This is more than a training session—it’s the real "save-a-deal" meeting. Tune in to learn how to make role-plays easy, impactful, and a game-changer for your dealership.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode, I tackle one of the biggest challenges dealerships face: turnover. With 70% turnover rates in sales and service, it’s nearly impossible to build client loyalty or hit nationally ranked numbers when you’re constantly starting over with new team members.

The solution? It starts with the General Manager. I share the tactics I’ve used to shift team behaviors and improve retention, beginning with the leadership at the top. From personally observing processes in service and sales to identifying patterns in body language, communication, and professionalism, I reveal how GMs can better understand the root causes of turnover and implement targeted training that works.

We’ll explore how nurturing your team members’ success—and showing them you genuinely care—creates the environment needed for loyalty, growth, and better results. And we’ll discuss why GMs need to spend more time in the service department, where the real momentum lies.

Plus, I’ll share actionable strategies like daily MVP recognition to inspire and motivate your team to reach their potential. This episode is your playbook for reducing turnover, building a stronger team, and ultimately driving better outcomes.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

AutoSled.com is the next-generation automotive transportation logistics platform and marketplace.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Many of you know this but I am privileged to work alongside so many high performing dealerships and their leadership. Most top 20 in the country for their brands. I use my podcast to share what I learn, teach and implement with the end game - building a championship team.

In this episode, we dive into the critical role General Managers (GMs) play as the "head coaches" of their dealerships, driving performance through daily coaching of their management teams. Achieving championship-level results—rising above all stores in the region or country—is no small feat. It requires a relentless focus on developing managers into high-performing coaches who can guide their teams to win every day.

We explore how top-performing GMs pull their managers in, just like a head coach, to model effective coaching strategies. From improving team execution with tools like guest sheets and CRMs to perfecting follow-up texts, coaching managers daily is a game-changer.

You’ll also hear real-life tactics, like how one GM taught his Service Director to implement a "stamp" system for declined work, bringing more awareness to the shop and protecting their people. It's all about leading by example, fostering collaboration, and helping managers pass those skills on to their teams.

We'll also cover the importance of private one-on-one coaching over public scolding, creating a culture of learning, and ensuring team members feel supported, motivated, and empowered to perform.

If you’re a GM or dealership leader, this episode gives you actionable strategies to elevate your managers, instill confidence in your teams, and drive better results. Coaching doesn’t stop at performance talks—it’s about getting involved, listening, and leading by example in every aspect of the business.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

In today’s episode, I share my experience working alongside dealership service teams and witnessing what’s being done right to build trust and elevate the customer experience. From the smiles and eye contact at check-in to the small, deliberate acts of trust-building, service advisors and BDC agents are making a difference. Many dealerships are targeting customer experience right now, but it’s service departments that handle the most clients daily, making this effort non-negotiable.

You’ll learn how simple promises, effective follow-ups, and personal connections can transform customer interactions into lasting loyalty. This episode is a call to action for service leadership, advisors, and BDC teams to embrace the small actions that pay big dividends in trust and confidence.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

In this episode, I tackle one of the most overlooked issues in service departments: relying solely on texts and videos to sell work. Service Advisors, it’s time to pick up the phone and ask for the business—every single time! I explain why this is important.

We’ll explore why some advisors skip the call, how judging customers costs you sales, and the importance of educating and informing your customers about their vehicle’s needs. You’ll learn practical strategies to overcome hesitation, build trust, and ensure no money is left on the table.

If you’re ready to boost your income, keep your technicians busy, and maximize your shop’s performance, this episode is for you. Let’s make the call and fight for the business!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

In this episode, I’m breaking down one of the most common challenges in automotive sales: handling customers who demand prices over the phone or say they’ve found a better deal elsewhere. You’ll learn:

Why giving a number too soon often leads to dead ends—and what to do instead.
The importance of asking the right questions to redirect the conversation and build value.
Proven strategies to stand firm on your pricing while confidently asking for the business.

This isn’t about dodging the tough moments—it’s about embracing them with a plan. I’ll give you real language and tactics to turn price shoppers into showroom appointments. Whether you’re a salesperson, manager, or BDC agent, this episode is packed with tools to help you stay in control, take more swings, and drive more sales!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

In this episode, I dial into a game-changing tactic for sales and service teams: leveraging client history. Imagine knowing exactly where a customer stands—whether they’re a loyal advocate or a first-time visitor—and using that insight to create personalized, value-driven experiences.

Learn how this one step can instantly make customers feel valued, welcomed, and appreciated, all while helping you overcome price objections and skepticism. I’ll share actionable strategies that make it easier to tailor your approach, build trust, and secure long-term loyalty.

This isn’t just about selling cars or services—it’s about building relationships that pay dividends. Let’s kick off the new year with tailored experiences that set you apart from the competition!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

In this episode, I sit down with Reuben Fine, who leads OEM partnerships at CallRevu, to dive into a critical yet often overlooked aspect of dealership success: phone calls. Did you know that 30-40% of dealership calls go unanswered? That’s a staggering number of missed opportunities that could dramatically impact sales and service outcomes. Reuben and I explore how dealerships can leverage technology, recorded calls, and insights to transform their phone handling processes.

We discuss how OEMs are evolving their approach by collaborating with tech partners to improve phone efficiency, sales processes, and customer experience. Reuben also introduces exciting tools like CallRevu’s new AI-powered Test Track, which gamifies training for dealership teams, making development fun and engaging.

If you’ve ever wondered how to future-proof your dealership, improve customer service, and maximize every opportunity that comes through the phone, this episode is for you. From tech solutions to actionable skills, we cover it all in this fun, insightful conversation.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

In this episode of Dealer Talk with Jen Suzuki, we welcome back Mary Catherine Kenny from automotiveMastermind. Fresh off being named to Auto Remarketing's prestigious 40 Under 40 list, Mary Catherine dives into how automotiveMastermind is transforming dealership sales processes with their innovative tools, including a redesigned customer deal sheet, enhanced Behavior Prediction Score, and new mobile capabilities. We explore the buzz around AI in automotive retail, the importance of nurturing loyalty through actionable data, and how technology empowers—not replaces—sales teams. Plus, hear tips on fostering collaboration, training teams, and staying ahead of future sales trends.

Join us as we connect the dots between actionable insights and dealership success, delivering strategies that help you close more deals and nurture long-term customer relationships!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥 automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

In this episode, I dial into tackling one of the most overlooked yet powerful tools in your sales and service conversations: risk. Knowing how to talk about risk with your customers isn’t just a nice-to-have—it’s essential for showing value, solving problems, and closing deals.

We’ll cover:

Why identifying and explaining risk is crucial in every customer interaction.
Real-life examples for sales and service teams that showcase exactly what to say and how to say it.
How to use risk to connect the dots between problems and solutions, making your presentations stronger and your conversions higher.

For service teams, you can set yourself up to explain the benefits of acting now.

For sales teams, we’ll look at how to uncover risks tied to hesitation, making it easier to guide your clients toward the right decision.

Risk isn’t just a one-time topic—it’s an everyday conversation that drives results. If you’re ready to build trust, sell with confidence, and see more approvals, this episode is for you.

Tune in now and start making risk work for you!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

So grateful to share time with Rita Case, a prominent figure in the automotive industry, best known for her leadership in the Rick Case Automotive Group, which she co-founded with her late husband, Rick Case. Together, they built a successful dealership network recognized for its commitment to customer service and community involvement.

Rita shares her history as a pioneer in bringing brands like Honda into the US car market. She's been a dealer for 48 years! Find out an interesting story about her views on being the only women in the room especially in a leadership role. She shares her viewpoints on how she makes an impact in business and community while gaining so much respect. Learn a neat story about bicycles and how simple acts of kindness parlayed into a lifelong career!

In recent years, Rita has continued to honor Rick's legacy through various philanthropic initiatives. The Rick Case Automotive Group is actively involved in supporting local charities and community organizations, focusing on causes such as education, health care, and animal welfare. Rita has emphasized the importance of giving back, believing that strong community ties not only benefit those in need but also enhance the dealership's reputation and foster loyalty among customers and employees.

We talk leadership, her passions for philanthropic work in the community, team building and the importance of career paths. We dial into education initiatives and so much more! Hearing your values and how she approaches her culture and mission! You can pick up her book for free by just reaching out to her - she opens the door on this episode - Our Customers, Our Friends: What 50 Years in Business Has Taught Rita and Rick Case About Sales Success and Community Service. Get a copy from her - she gives her contact info!

My favorite quote from Rita:

If you have procedures in place that show respect, appreciation and commitment to others achieving their goals, then they will give you a chance. People want to work for businesses where the owner wants to show them a career with processes in place to prove it. - Rita Case

If you're not having fun, get out of the business! - Rita Case

This is an inspiring episode that will give some meaning to being part of an enormous opportunity to grow in automotive!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

Welcome back listeners! This is a quick yet impactful class tailored for everyone working in dealerships—both in sales and service. As competition heats up, creating a standout customer experience is more critical than ever, and I'm here to share actionable tactics that you can implement immediately to enhance relationships and drive loyalty! Let’s get it!

Listen in as I explore the power of client history and its role in nurturing loyalty while boosting your bottom line. I’ll reveal key strategies for Service Advisors to connect with customers effectively, ensuring they feel appreciated and valued from the moment they walk in. For our sales teams, these tactics can transform your approach, leading to improved appointment rates and increased sales.

I discuss the importance of knowing who is coming in tomorrow—whether they’re new or returning clients—and how this knowledge can set the tone for a warm, welcoming experience. Acknowledging customer loyalty through personalized greetings and CRM history not only makes customers feel special but also creates lasting connections.

I provide real-world scenarios for both sales and service teams, making it easy for you to understand and implement these strategies right away. This episode is mission-critical for anyone in the dealership looking to elevate customer interactions and stand apart from the crowd.

Tune in to learn how to make every customer feel like they truly matter, and discover how simple, personalized actions can transform your dealership’s culture and customer experience. Let’s get started on creating memorable moments that lead to lasting loyalty!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

Join us for an cool episode featuring two industry game-changers: Dave Sperau, Founder and Chief Revenue Officer of Autosled and Alex Snyder, CEO of FRIKINtech and President of Dealer Refresh.

In this episode, we dive into the revolutionary world of transportation in the automotive industry, led by Autosled's remarkable growth. Dave shares his inspiring journey from car dealer to innovator, driven by his frustrations with inefficiencies in the vehicle transport process. Discover how he developed an app that streamlines billing, vets drivers, and provides real-time tracking—akin to the Uber experience for cars.

Alex, a recent Autosled user, recounts his seamless vehicle purchasing experience, highlighting the app's efficiency and transparency. He shares how easy it was to get a quote, contract a driver, and have his unique vehicle delivered sooner than expected, all while maintaining communication with the driver.

We explore how Autosled has become a trusted partner for dealers and manufacturers across the country, transforming the way vehicles are delivered. With a vast network of vetted drivers and quick payment processes, the days of waiting for transporters to gather multiple cars are gone.

Listeners will learn about the upcoming NADA show conference in New Orleans, where you can connect with Autosled and discover how their services can benefit both dealers and consumers. If you're considering buying a car from another market, this episode highlights a tool that puts affordable transportation right at your fingertips!

Tune in to hear how Autosled is not just changing the game for dealers but also empowering consumers to make smarter, faster decisions when it comes to vehicle transport!

Dave Sperau - david.sperau@autosled.com | autosled.com

Alex Snyder - alex@dealerrefresh.com

Autosled is ranked #9 in the Deloitte Technology 2024 Fast 500. The awards recognize innovative companies across technology, life sciences, fintech and energy tech sectors. https://bit.ly/3DjaSoT

NADA 2025 - Autosled will be exhibiting at Booth# 7921. Autosled will also be running a special during the show for any dealers that sign up at NADA to use Autosled & ship their first vehicle before the end of February 2025. Dealers that sign up and move their first car before the end of Feb 2025 get their first vehicle move for FREE (up to 500 miles)! We're confident that dealers will love the Autosled experience and want as many as possible to have the opportunity to give it a try at NADA.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode, I get into the power of evaluating recorded sales calls—an often overlooked yet incredibly effective tool for driving more deals in automotive sales. I’ll share my personal journey into car sales, where I learned that phone calls were the true goldmine for lead generation, not just waiting for walk-ins. As the founder of the first internet sales training company, I’ve seen firsthand how dialing in on your phone process can make all the difference. Sales calls is how I built my business selling cars!

You'll learn how listening to and evaluating calls can directly impact your sales goals and why this is the lowest hanging fruit in your dealership's growth strategy. I’ll explain why many managers fail to listen to recorded calls, and how taking the initiative to evaluate and coach on call processes will give you a competitive edge.

This episode breaks down how to identify key issues like low energy, poor engagement, and lack of control in calls. I’ll walk you through how to engage your team with specific, actionable questions that foster self-reflection and improvement—without creating a negative atmosphere. After all, coaching is about building people up, not tearing them down!

Whether you’re a manager or a sales rep, you’ll come away with concrete techniques to evaluate calls, lead more effective coaching sessions, and improve the overall sales process. Plus, I’ll share some tips for making call evaluations a fun, engaging team activity that drives progress.

Tune in to learn how you can turn every incoming call into an opportunity to close more deals and develop your team's skills for long-term success.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Showroom traffic may be down, but the deals are still there—if you know where to look.

In this episode, Lindsey Shaker, Marketing Director at Shaker Automotive Group, reveals her problem-solving mindset and the hacks she uses to uncover hidden opportunities that many dealers miss. If you’re wondering why your dealership isn’t seeing the foot traffic you expect, this conversation is for you.

Lindsey dives into the often-overlooked areas in dealership marketing, from phone systems to call tracking, and explains how small gaps in these processes can have a big impact on your sales. She shares her unique approach to tracking ROI and shows how digital marketing, when optimized, can drive phone calls and appointments that close faster and more effectively than traditional leads.

We talk: phone systems, tracking ROI and sourcing, phone lines, reporting, call transcripts and keywords + so much more! Talk about learning work hacks - here ya go!! ANd thank you Lindsey!

With the right systems in place, Lindsey reveals how she helps her GM's tie marketing efforts directly to sales, even when showroom traffic is weak. She explains how she audits every 45 days to ensure call tracking and reporting are spot-on, and how she’s solved issues related to missed opportunities, inaccurate reporting, and inconsistent CRM logs.

If you're struggling with where to spend your marketing dollars or why your leads aren’t converting as expected, Lindsey’s insights will help you uncover the root causes—and show you that the sales are already waiting for you, right under your nose. Tune in to discover how to fix the gaps and start closing more deals today!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sa les, service (fixed ops) and marketing.

In this episode, I sit down with Rob Cochran, Chairman & CEO of Cochran Automotive Group, 39th largest dealer group in the nation, to dive into the future of the automotive industry and the critical changes dealers must embrace. Rob has also been on the NADA board since 2020 and is the upcoming 2025 Vice Chairman and 2026 Group Chairman.

Rob sheds light on the government mandates, OEM conformity, and digitalization that are reshaping the landscape. From ADAS and autonomous driving to the impact of China on global OEMs, Rob explains how the industry is evolving and why the focus must remain on the customer.

We discuss the importance of building strong, long-term relationships with customers, as dealers must adapt to new technologies and changing shopping behaviors. Rob emphasizes the need for dealerships to shift from short-term targets to a customer-centric, experience-driven approach that nurtures loyalty and supports sustainable growth.

As we explore the rise of AI, Rob highlights how it’s revolutionizing both sales and service processes, and how dealers must rethink traditional methods to stay ahead. With a deep dive into leadership philosophy, culture, and growth strategies, Rob offers valuable insights into leading a dealership through these changing times.

Don’t miss this compelling conversation about navigating change, fostering loyalty, and driving the future of the automotive retail industry

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode, I dive deep into a crucial yet often overlooked aspect of the sales process: the importance of teaching salespeople how to sell their own credibility. When engaging with potential buyers, establishing trust and demonstrating expertise is paramount. Many sales professionals struggle with this, but it’s essential for building meaningful connections and fostering a customer-centric approach.

Join me as I explore strategies for establishing credibility, highlighting your expertise, and forging personal connections that resonate with buyers. We’ll discuss the power of a confident introduction and the importance of bringing genuine value to the table—often in the form of saving your customers time.

I’ll share insights on how to effectively communicate your credibility, especially in today’s remote sales landscape where words carry more weight than ever. With the right credibility statements woven into your sales conversations, you can inspire trust and confidence in your potential clients.

Drawing from my daily experiences working with salespeople in dealerships, I’ll provide practical examples and techniques to help you set yourself up as a respectable professional. Whether you’re meeting buyers face-to-face or through a screen, the skills you develop in selling your credibility will make all the difference in your sales success.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode, we're diving into effective appointment-show techniques specifically designed for general managers and sales managers in the dealership environment. This is a highly successful activity that can transform your approach to customer interactions and drive next-level success.

Join me as I share powerful training and coaching techniques that high-performing managers use to break barriers every day. We’ll reflect on concepts from a previous episode on Reverse T.O./E.M.I., identifying three key strategies that bridge the gap between BDC and Sales. You'll learn how to create a VIP experience for every customer with an appointment, ensuring they feel welcomed and valued.

I’ll outline specific goals for managers to embrace, empowering them to support their salespeople and BDC teams effectively. You’ll walk away with a step-by-step role-playing activity that engages GM’s in the sales process, helping them set clear expectations that can be practiced repeatedly. By incorporating customer notes into this warm welcome, you’ll find that write-ups become smoother, communication improves, and deals are made and delivered more efficiently.

Sales managers can also adopt this activity to help their teams master the improved sales process, reinforcing the importance of practice within your organization. Plus, don’t forget to grab some flip chart paper for this engaging exercise!

Tune in to elevate your appointment-show game and foster a culture of continuous improvement in your dealership!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode, we're exploring innovative strategies for interviewing and onboarding new salespeople in your dealership for 2024. As the sales process continues to evolve, it's crucial that our interview and onboarding practices keep pace. Join me as I discuss how setting clear expectations from the outset can empower new team members to understand their roles and what it takes to succeed in your organization.

With the majority of car buyers engaging through calls, texts, and emails before they even step foot in the dealership, the importance of strong phone skills cannot be overstated. As inbound calls continue to rise, we need to communicate to new hires that making calls is a key expectation. I’ll share how to tie this essential skill into your interview process, ensuring everyone is aligned from day one.

Throughout the episode, I’ll cover effective interview questions, streamlined processes, and actionable onboarding steps that will inspire you to elevate this critical aspect of your business. Whether you're a seasoned manager or new to the hiring process, you’ll gain valuable insights to enhance your team's performance and drive success in the coming year.

Tune in to revamp your approach to onboarding and prepare your dealership for success in 2024!

Join us for an insightful episode where I sit down with Bill Reidy, VP of Sales, and Carol Marshall, COO at ActivEngage, a leader in people-powered messaging solutions for car dealerships. We delve into how personalized engagement transforms the car-buying experience, ensuring online shoppers feel valued and cared for.

Discover the evolution of customer engagement through digital interactions, including chat and SMS, and learn why these channels deserve the same attention as in-person conversations. We'll explore the critical differences between actively engaged and fully engaged customers, emphasizing the importance of relationship-building in the sales process.

We highlight the art of engagement that uncovers customers' needs and pain points, accelerating the sales funnel. ActivEngage’s innovative approach helps dealerships harness the power of digital retailing, driving higher-quality leads and faster closing rates.

This episode is packed with strategies to avoid outdated methods and enhance your dealership’s online presence. Learn how to maximize your marketing spend, track chat data for insights, and ensure your team is prepared to engage customers at every opportunity.

Tune in to discover how to leverage value-based conversations to boost your conversion rates. Don't miss out—check out ActivEngage now or visit them at the NADA Show this January!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

ActivEngage is your digital messaging driver with more then 14,000 satisfied customers in automotive chat.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Join us for an insightful episode with Carla Wade, Chief Revenue Officer at Lotlinx, to discuss the current challenges facing car dealerships in our "State of the Union" segment. With dealers scrambling to offload bloated inventories, we delve into the evolving landscape of automotive sales where traditional advertising methods are becoming obsolete.

As consumers spend 13-15 hours making vehicle decisions over a span of 1-3 months, inflation and rising interest rates have made buyers more cautious, often driving them over 50 miles to find the right deal. Carla highlights the pressing need for dealers to enhance their online presence, emphasizing the importance of VIN-level marketing and effective dealership website management.

In this episode, Carla breaks down the critical differences between AI and machine learning, explaining how each can be leveraged to make smarter inventory management decisions. She discusses how Lotlinx stands at the forefront of this technological evolution, guiding dealerships to choose the right tools that not only streamline operations but also provide valuable insights into market dynamics.

Discover how improved vehicle descriptions, competitive pricing, and high-quality photos can attract buyers in today’s market. Carla shares insights on using AI and machine learning to optimize pricing strategies and enhance inventory visibility, allowing dealerships to make informed decisions without the overwhelming manual effort.

Learn how technology can help pinpoint low-funnel buyers and ensure that vehicles are seen by the right customers at the right time. Carla emphasizes the importance of understanding specific dealership needs to effectively harness data, leading to better decision-making and increased profitability.

With practical metrics and a simple checklist, she breaks down how dealers can maximize efficiency and profitability while reducing the need for discounts. Tune in to learn how to navigate the complexities of today’s automotive market and harness the power of Lotlinx’s expertise to reclaim your time and boost your bottom line!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Join my interview with Liz Hernandez, a powerhouse in dealership growth and training with the Morgan Automotive Group. With passion and energy at an all-time high, Liz discusses her tireless efforts to uplift numerous dealerships under her guidance. She highlights the crucial role of culture and leadership in driving success, emphasizing that when General Managers (GMs) and managers actively engage with salespeople, everyone benefits. “Train your people,” she says repeatedly making the point that you must “love on people.”

Liz shares her approach to training, addressing the common excuse of being “too busy.” She believes that when the entire team is in sync, more appointments are made, leading to increased sales. Her unique ability to encourage salespeople to seek feedback on their calls reflects a growing confidence and commitment to improvement.

Delving into the dynamics of leadership, Liz outlines how successful GMs set the tone for the day by prioritizing collaborative training sessions. She emphasizes that building a strong culture requires GMs to actively participate in daily training on product knowledge, rapport building, and phone skills, ensuring that every salesperson has the tools to succeed.

Liz also confronts the challenges faced by service departments, stressing the need for ongoing training. She points out that service advisors, as the frontline of the brand, often struggle with difficult customer interactions. By investing time in training, managers can empower their teams to handle calls effectively, leading to greater customer loyalty and satisfaction.

Throughout the episode, Liz advocates for a culture where complacency is absent, and training is embraced as a vital part of daily operations. She shares strategies to celebrate successes and recognize efforts, reinforcing the idea that investing in people leads to better results.

Tune in to discover how to cultivate a thriving dealership environment through dedicated training, strong leadership, and a focus on nurturing your team!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode, we dive deep into a crucial yet often overlooked aspect of the sales process: documenting notes. Whether you're a manager, a BDC representative, or a sales rep, this episode is tailored for you.

I explore why documenting customer interactions is essential for improving sales performance and enhancing customer relationships. We’ll discuss how thorough note-taking can help each team member make more personalized connections with customers, ultimately leading to more successful car deals.

I pull up my worksheet on what to document that I use in dealerships when I’m training and coaching. Ask me for a copy!

Discover how consistent documentation fosters unity within the team, ensuring everyone is on the same page and that every customer feels valued. Just like putting cars back on the lot, this practice requires ongoing attention and commitment. Don’t miss this opportunity to elevate your customer service and sales strategies! Tune in and learn how to turn your notes into a powerful tool for success.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode, we sit down with Denise Leleux, CEO of Curbee, a pioneering mobile service tech platform designed specifically for dealerships. After their successful time deploying mobile with Tesla, Denise and her team gained invaluable insights that led to the creation of playbooks and standards to help dealers seamlessly deploy mobile service solutions.

Join us as Denise shares her expertise on setting up mobile service initiatives, tackling some of the biggest challenges dealers face, and the transformative benefits of adopting mobile service. Discover how this innovative approach not only enhances customer service but also builds trust through transparency and retains clients even after their warranties expire.

We dive into the future of mobile service, the lessons learned from working with Tesla, and how dealers can leverage this knowledge to improve sales and customer relationships. Whether you're a dealership owner or a sales professional, this episode highlights the many advantages mobile service brings to the table and offers actionable insights that can elevate your sales strategy. Tune in for an enlightening conversation that could change the way you think about mobile service in the automotive industry!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

General Managers, Desk Managers and Sales Teams! Learn how to execute the reverse T.O. and set the tone for a car deal, a solid review and a repeat client!

In this episode, I teach the art of creating a warm and welcoming atmosphere for car buyers through the innovative concept of the reverse T.O. General managers and sales managers this is the vital act that first impressions play in the sales process.

Discover how to make every customer feel like a VIP from the moment they step into the dealership. We’ll discuss the importance of personal connections, immediate engagement, and how to effectively represent your dealership and brand. Learn actionable strategies to ensure that customers feel anticipated and valued, transforming their experience into one that feels tailored just for them.

We’ll explore the power of prior customer research and how it allows managers to initiate meaningful conversations that make customers feel like gold. When sales managers introduce customers to their salespeople while sharing insights about the preparation that went into their visit, it not only boosts the credibility of the salesperson but also enhances the overall value of the team.

This episode is packed with practical tips and real-world examples that will empower managers to kick off every car deal in the most favorable way. By mastering the greeting, managers can set a positive tone for the entire sales process and demonstrate their commitment to the success of each salesperson on their team.

Listen in to level up your skills in customer engagement and learn how to build value at hello—because the first impression truly makes all the difference!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Quotes from guest, Mike Lucente. "Speed of the leader is the speed of the team", "Be more of a coach then a manager" and "Unrelenting in your vision."

In an insightful interview with Mike, a seasoned manager at Alabama's largest Kia dealership, he emphasizes the importance of nurturing team members' success and fostering an environment of continuous learning. With over 30 years of experience at the dealership and a history of achieving the prestigious President's Award, Mike believes that effective leadership requires a deep commitment and hard work, especially in today's fast-paced automotive landscape.

Mike notes that many of his team members are millennials and Gen Z, who joined during the challenging times of COVID-19. This shift has brought new energy to the dealership, and Mike is dedicated to ensuring that onboarding for both sales and Business Development Center (BDC) teams is consistent and thorough. He highlights the value of structured, process-driven training that every team member undergoes, reinforcing the importance of maintaining focus and adherence to established protocols.

Rebuilding the sales department and refining processes are critical objectives for Mike. He understands that training extends beyond video modules; it requires a hands-on approach where managers actively engage with their teams. "The speed of the leader is the speed of the team," he asserts, stressing that an interactive leadership style can significantly boost energy and enthusiasm within the team.

To facilitate collaboration, Mike champions a strong team concept that fosters interdependency between BDC and sales personnel. This synergy is vital to providing a seamless customer experience, ensuring that guests do not have to repeat their interests upon arrival, after already discussing them with the BDC.

Mike's approach to training is both consistent and interactive. He insists that when customer engagement falters, managers must step in immediately to guide the process. He advocates for managers' involvement in sales calls, particularly when complex customer questions arise, allowing BDC representatives and salespeople to observe and learn from the strategies employed.

By adopting a "you do one, I do one" training methodology, Mike cultivates a supportive environment where team members feel comfortable and empowered to improve. He underscores the importance of nurturing frontline skills through live sales calls, asserting that managers, with their wealth of experience, are ideally positioned to demonstrate effective techniques in real-time.

In Mike's perspective, the key to success lies in active involvement, continuous training, and fostering strong relationships within the team. His commitment to these principles not only enhances team cohesion but also drives the dealership's overall performance.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this power punched episode, I tackle the critical need for change in today’s fast-paced business environment! And this motivating epiisode is quick to the point and provides many examples to dial into for process improvement in your business.

In example, salespeople lead customers through the sales process vs customer immediately all over you demanding #’s quickly leading to no deal.

Soooo, change in sales process is necessary. Learn a process to structure a change initiative to execute. Be aware though, people start thinking about this change and under pressure they can crack and get discouraged even abandoning the change. Be ready for this! Here's another example. Service MPI call includes value, risk and reward vs price drop only. Change is necessary. I share ways to zoom into this and have a strategy to change the outcomes! ANDDDDD, another one: Long winded meetings that can go 1.5 hours vs 10-minute power meeting. Learn a simple strategy to conduct shorter meetings that includes a quick activity to implement right away to reinforce your meeting focus. Discover how to structure a change initiative that empowers your team, preventing the pitfalls of pressure and discouragement.

Change is a collaborative effort that demands reinforcement and commitment. I provide practical performance measurement strategies to ensure that new practices become the norm. By the end of this episode, you’ll be equipped to not only manage change but to thrive in it, unlocking new possibilities for your organization.

Tune in to learn how to elevate your business practices, foster professional development, and set your teams up for success. Change may require determination, but the rewards are boundless—watch as everyone thrives!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode, join me as I go hard into the world of service BDC appointments! I'm sharing 10 ways to get more service appointments and this epi is moneyyy! 💰

Dealerships are in a constant battle to secure loyalty from existing clients while also attracting new ones. At the heart of this challenge lies the crucial role of the service department, where customer relationships are nurtured and sustained. So, dealerships need a lot of appointments on the books! Those calls coming in and going out are GOLD! I share 10 things that will boost your call appointment conversions!

Every day, a barrage of phone calls floods the service department, making each interaction a potential turning point in customer loyalty. I shed light on the pivotal role of appointments in ensuring that service BDC reps can effectively engage customers into the store. Through a deep dive into the world of service Business Development Centers (BDCs), I share insights gained from conducting weekly training sessions and meticulously analyzing customer calls on a daily basis.

Discover the essential ten actions that can revolutionize outcomes in service BDC, from improving customer satisfaction to driving appointment bookings. Learn the art of identifying key customer cues and concerns during calls, enabling service teams to pivot swiftly, address issues, and secure crucial appointments. After all, it is these personalized interactions that lay the foundation for long-lasting customer loyalty and dealership success.

Tune in to this episode to unlock the secrets of nurturing loyalty through calls and empowering your service department to thrive in the competitive automotive landscape.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

https://www.meetlisacopeland.com

Join us for an inspiring conversation with Lisa Copeland, a top 1% real estate agent among 90,000 peers, co-founder of Cardone Mortgage, and host of American Dream. Lisa shares her remarkable journey from entrepreneur and car dealer to real estate powerhouse, emphasizing the importance of personal branding and the impact it can have on your career.

In this episode, Lisa discusses her partnership with Grant and Elana Cardone, revealing how she made the leap into real estate in 2020 and why she believes in the power of networking—“always take the meeting.” She shares invaluable insights on what it takes to become a top performer, from self-belief to strategic investment in real estate.

Lisa says there is three ways to build wealth—inheritance, exit strategies, and self-driven initiatives—and passionately advocates for homeownership as a key to financial freedom. With her experience, she highlights the benefits of real estate as a hedge against inflation and the importance of finding a knowledgeable realtor.

We also explore the challenges posed by COVID-19, how Lisa pivoted her career, and the impressive 1,200-agent network she built globally with Elana Cardone. Drawing inspiration from her entrepreneurial father, Lisa shares lessons learned from both successes and setbacks, making this episode a must-listen for anyone looking to elevate their career and financial future.

Tune in for a wealth of knowledge and inspiration on branding, investment, and the entrepreneurial spirit!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

This guy is a blast to chat with! This episode is fast-paced and packed full of great info. I love this interview, Dave's energy & momentum! 🤩 He openly gives his expert advice based on what he is seeing with current dealers who are looking to sell.

Meet Dave Cantin, CEO of Dave Cantin Group, a leading Strategic Mergers and Acquisitions advisory firm that specializes in representing publicly traded companies and top 150 dealerships to protect their assets and legacy through succession planning, even if they are not considering a merger or acquisition. Dave shares valuable insights into the industry that can significantly improve dealer valuations.

Dave delves into the key strategies operators can implement right now to evaluate their infrastructure focus and unlock growth potential within their businesses. By reviewing specific expenses and tightening up areas like inventory control, managing new car supplies, optimizing fixed operations, and scrutinizing expenses, dealerships can enhance their enterprise value and prepare for a successful sale in the future.

During the interview, Dave highlights three critical areas that run parallel to improving dealer valuations. Firstly, he emphasizes the importance of inventory control, managing new car supplies, days in stock, and optimizing floor plan expenses. Secondly, he discusses the significance of fixed operations and how investing time in understanding clients can lead to tangible improvements in business performance. Lastly, Dave stresses the need for dealerships to closely examine their expenses, identify areas of overspending, and eliminate duplicate resources to boost profitability.

By implementing Dave's actionable steps and insights, operators can streamline their operations, enhance business efficiency, and ultimately increase their dealership's valuation potential. Tune in to discover how strategic planning and meticulous attention to detail can set your dealership up for long-term success and financial growth.

Succession planning, as Dave explains, is not just about exiting a business but also about acquiring and protecting assets. By having a well-thought-out plan in place, dealerships can ensure continuity and protect their legacy. Dave emphasizes the importance of revisiting and reassessing the succession plan annually, much like tax evaluations, to adapt to changing circumstances and maintain growth potential.

To navigate potential catastrophic events and ensure business continuity, Dave advocates for clear leadership structures and instant triggers for key decisions. By proactively planning for various scenarios, businesses can mitigate risks and enhance their overall valuation.

Don't miss this opportunity to learn from Dave Cantin and discover actionable strategies to improve your dealership's valuation and future prospects. Visit DaveCantinGroup.com to access the Market Research Report featured in Forbes and explore JumpIQ for additional insights and resources. Tune in to elevate your dealership's success and secure its long-term legacy.

www.davecantingroup.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

I sit down with Glenn Lundy, the dynamic CEO of 800% Elite Automotive Club, newly accomplished car dealer, and esteemed motivational speaker. Glenn, widely known for his impactful shows like The Morning 5 and Rise & Grind, delves into the crucial distinctions between investing versus spending and balancing, urging listeners to change their terms to change their actions.

glennlundy.com

Discover the inner workings of Glenn's revolutionary 800% Auto Elite Club, where a diverse mix of dealership DNA fosters a vibrant learning environment. Gain exclusive insights into why breaking free from the confines of a 30-day month window is essential for shattering limited thinking and embracing continuous growth through innovative approaches.

Unveil the secrets behind achieving unprecedented 800% growth as Glenn dissects why many settle for merely doubling up to 200%. Learn why sustaining long-term growth demands relentless action even after initial success, as Glenn imparts invaluable advice on viewing businesses with a forward-thinking mindset.

Explore the transformative power of fostering relationships with team members who are driven by a shared desire for growth, rather than being reduced to mere numbers on a spreadsheet. Glenn shares strategies on shifting language and narratives surrounding business expansion, emphasizing the importance of volume thinking over gross thinking and how volume can be the ultimate problem-solving tool.

Gain a deeper understanding of the significance of not solely relying on financial statements when making decisions, and discover why aligning your entire team's efforts is crucial for creating abundant opportunities. Learn how every action taken today contributes to the infinite game of business, and uncover the rewards of owning your role within your organization.

Tune in to this episode to unlock key strategies for sustainable growth, empower your team to strive for excellence, and embrace a transformative mindset that paves the way for long-lasting success in the ever-evolving business landscape.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Reynolds and Reynolds offers automotive retailers the industry’s exclusive Retail Management System (DMS), along with integrated retailing tools to enhance dealership operations and customer satisfaction. https://www.reyrey.com/solutions/dms

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this fast-paced solo episode, I focus on the world of customer loyalty and the intricate strategies involved in creating and maintaining loyal clients. I share invaluable insights on the often-overlooked aspects that can make a significant impact on customer retention and satisfaction.

With a keen focus on the service department, the episode delves into the critical role that service actions play in fostering loyalty. By pinpointing small yet crucial areas that are frequently disregarded, our host sheds light on the importance of setting up robust systems and processes to ensure a seamless customer experience.

I also highlight the significance of confirmation texts or calls to mitigate no-shows and enhance customer engagement. From addressing missed appointments to defining trade appraisal processes on the service drive, she offers practical approaches to maximize client outreach and capitalize on sales opportunities.

Drawing attention to the untapped potential of contacting clients with unused maintenance plans, our host emphasizes the need for proactive communication to retain customers and drive sales. By bridging the gap between sales and service, I underscore the importance of acknowledging and rewarding loyalty to foster long-term relationships.

Through personalized contact strategies, such as reading and highlighting client history and notes, I advocate creating a tailored experience that sets your dealership apart. By demonstrating genuine interest, showing appreciation, and maintaining a high level of etiquette, I emphasize the power of building rapport and trust with customers.

The episode concludes with actionable steps to enhance customer loyalty, including consistent follow-up calls, personalized interactions, and value-driven communications. By leveraging low rates from OEMs and conducting post-visit follow-ups, I showcase how a customer-centric approach can drive satisfaction, loyalty, and ultimately, business growth.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Reynolds and Reynolds offers automotive retailers the industry’s exclusive Retail Management System (DMS), along with integrated retailing tools to enhance dealership operations and customer satisfaction. https://www.reyrey.com/solutions/dms

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode, we will explore valuable tips and techniques for service advisors looking to boost their bottom line by increasing line items during service interactions when writing service in a car dealership. The Power of Personal Connection As a service advisor, the check-in process is your first opportunity to connect with customers and set the stage for a successful service experience. We discuss the importance of slowing down, making genuine connections, and building trust with customers during the check-in process. By incorporating simple gestures and personalized touches, you can establish yourself as a trusted advisor and enhance the overall customer experience. The Post-It Note Technique Discover the power of the post-it note technique and how it can help you increase line items and generate more revenue. We delve into the details of this effective strategy and explore real-world examples of how service advisors have successfully implemented it to drive results. Learn how a small note can make a big impact on your service interactions and improve customer satisfaction. Mastering the MPI Call Gain valuable insights into the art of conducting Multi-Point Inspection (MPI) calls to propose additional work and secure customer approvals. We compare a standard call to an enhanced "2.0" call, highlighting the importance of communication skills, active listening, and building rapport with customers. By mastering the MPI call process, you can increase line items and drive profitability for your dealership. Demonstrating Your Value We explore practical strategies for reminding customers of your unique value as a service advisor. From sharing success stories to highlighting your expertise and dedication, we discuss ways to differentiate yourself and strengthen customer relationships. By focusing on building trust and showcasing your worth, you can set yourself apart and enhance customer loyalty. Thank you for tuning in to this episode of Dealer Talk with Jen Suzuki! We hope you found these tips and techniques valuable for improving your performance as a service advisor in a car dealership. By mastering the art of personal connection, leveraging the post-it note technique, refining your MPI calls, and demonstrating your value to customers, you can elevate your service interactions and drive success in your role. Stay tuned for more insights and strategies to help you thrive in the dynamic world of automotive service advising. Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability Reynolds and Reynolds offers automotive retailers the industry’s exclusive Retail Management System (DMS), along with integrated retailing tools to enhance dealership operations and customer satisfaction. https://www.reyrey.com/solutions/dms CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode, I help you with a plan to address common objections and challenges encountered when attempting to schedule appointments with customers. Whether you're in Service BDC, a Service Advisor, or a Salesperson, this episode provides valuable insights applicable to both sides of the business, highlighting parallels in the appointment-setting process that lead to successful outcomes.

Many times, people may attempt to avoid committing to an appointment, citing the need to check their schedule or get back to you later. Instead of accepting this as a dead-end, why not take another swing at securing the appointment? Discover a range of techniques and strategies to navigate these scenarios effectively, empowering you to persist and engage prospects in a meaningful way.

Drawing from real-world examples and practical advice, I tackle the nuances of reengaging prospects who show resistance to booking appointments. By emphasizing the importance of understanding the customer's needs, articulating the urgency of addressing their concerns, and presenting your solution as the best-fit option, you can compel prospects to take the next step and commit to an appointment.

Uncover actionable solutions to address customers' interest in servicing their vehicles, focusing on highlighting their concerns, demonstrating your understanding, and presenting a compelling case for why they should choose your dealership. By reframing your approach and proactively addressing objections, you can propel conversations forward, increase appointment rates, and drive higher conversions.

Challenge yourself to rethink your strategies for overcoming objections and pushing towards securing appointments, knowing that each interaction presents an opportunity to improve your odds and elevate your success rate. With the right mindset and techniques at your disposal, you can confidently navigate appointment-setting challenges and achieve remarkable results in both service and sales. Tune in to this episode and unlock the secrets to mastering appointment setting – your success awaits!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Reynolds and Reynolds offers automotive retailers the industry’s exclusive Retail Management System (DMS), along with integrated retailing tools to enhance dealership operations and customer satisfaction. https://www.reyrey.com/solutions/dms

Meet Jessica Colon @jcolon@citykia.com | City Kia of Greater Orlando has raced to the top 3 Kia stores in the country! She's amazing! A top performer! 🥇💯

In this episode, we delve into the extraordinary journey of a remarkable individual who has ascended to the pinnacle of the automotive world as the best Business Development Center (BDC) manager, in my opinion. With a track record of orchestrating the seamless collaboration between sales and BDC teams, she effortlessly drives an astonishing 450 to 500 units per month, with BDC accounting for 50% of sales ignition.

From the bustling streets of New York to the sunny shores of Florida, she has spearheaded a phenomenal growth spurt of over 120% in business. Through her candid narrative, she reveals the challenges of navigating the BDC landscape without prior experience, shedding light on her mindset for fostering growth and nurturing a fresh team that has flourished into management positions and even ownership.

She shares insights on leveraging CRM tools to enhance customer experiences, the importance of modernizing pay plans to optimize results, and the pivotal role of team bonuses in fueling motivation for both sales and BDC members. By fostering a culture of collaboration and communication, she has bridged the gap between the two teams, emphasizing the significance of precise processes and sales examples in driving success.

With a keen focus on the sales process and key aspects that catalyze successful transactions, she underscores the importance of equity mining tools and leveraging service opportunities to bolster sales and forge lasting customer relationships. By involving BDC in sales meetings and weekend spiffs, she ensures that every team member plays a pivotal role in the collective success of the dealership.

Through her leadership and unwavering dedication to excellence, she has earned the respect of the sales desk, emphasizing the value of patience over discounts to improve gross margins and enhance the overall sales experience.

Join us as we unravel the secrets behind building a championship team, the importance of consistent communication, and the art of transforming service opportunities into loyal customer relationships. Leadership lessons abound as we dissect the playbook for success in the competitive world of automotive sales.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Reynolds and Reynolds offers automotive retailers the industry’s exclusive Retail Management System (DMS), along with integrated retailing tools to enhance dealership operations and customer satisfaction. https://www.reyrey.com/solutions/dms

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode, I dive into the world of inbound sales calls, I say are the low-hanging fruit for increasing income and maximizing conversions in the car sales! Learn how to craft a sales process tailored to address common challenges encountered during inbound sales calls, such as customers rushing for out-the-door (OTD) pricing, seeking trade values upfront, or inquiring about rates and availability before committing.

Join me as I explore the art of mitigating problems on your sales calls and devising a proactive strategy to preempt and resolve issues that may hinder your sales success. Learn actionable techniques to shift the odds in your favor, ensuring more favorable outcomes aligned with your desired results.

Many sales professionals face the challenge of being derailed right from the initial greeting, making it difficult to secure appointments when customers press for information upfront or hesitate to visit the dealership. Gain insights into different approaches to handling sales calls effectively, presented through diverse scenarios and examples aimed at positioning you as a trusted advisor rather than a mere seller, fostering a sense of confidence and rapport with potential customers.

Uncover a blueprint for structuring a refined call process that minimizes common pitfalls and enhances your overall call performance. Embrace the notion that persistent problems indicate a need for process improvement, and explore specific strategies and methodologies to elevate your call outcomes consistently.

To succeed in inbound sales calls, it's crucial to convey confidence, expertise, and genuine care through your interactions. Let's embark on this journey together to redefine your communication style, refine your questions, and reshape your statements to establish yourself as a valuable resource and guide for customers.

Commit to adopting new processes and embracing change to propel your sales performance to new heights. Embrace the challenge of mastering inbound sales calls, and unlock your full potential as a top-tier sales professional. Are you ready to elevate your sales game and achieve greatness in every call? Tune in now and take the first step towards sales excellence!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Reynolds and Reynolds offers automotive retailers the industry’s exclusive Retail Management System (DMS), along with integrated retailing tools to enhance dealership operations and customer satisfaction. https://www.reyrey.com/solutions/dms

📍Meet Guests at upcoming Reynolds Retail Summit Amplify24 ReyRey.com/Amplify

Join us as we delve into the intricacies of the Federal Trade Commission's controversial Vehicle Shopping Rule in the automotive industry. In this episode, representing Reynolds and Reynolds legal expert Matt Chacey, Product Development Attorney and Sales Director for Compliance Team, Jason Gaskill, shed light on the implications of this new regulation for car buyers and dealers alike.

Critics of the Vehicle Shopping Rule argue that it may lead to increased costs, more paperwork, and a longer sales process, potentially making the car buying experience more cumbersome for consumers. With members of Congress closely monitoring the situation, concerns are being raised about the rule's impact and the need for legislative action to address perceived shortcomings.

FTC enforcement actions, resulting in significant settlements, have put every dealer under the regulatory radar. From transparency in consumer transactions to the prohibition of misrepresentations, the importance of clarity and honesty in sales practices cannot be overstated.

Matt and Jason discuss the complexities of compliance, highlighting issues such as conflicting language in documents, the inclusion of arbitration clauses, and the presentation of optional products to customers. They emphasize the need for transparency and strategic redundancy in conveying information to customers, ensuring that they understand the terms and conditions of each product offered.

Tune in to gain valuable insights into navigating the evolving regulatory landscape, protecting dealerships, and promoting transparency in auto sales. Learn how to ensure that customers are well-informed about their options and rights, empowering them to make informed decisions with confidence.

Status:

On Jan. 18, the FTC postponed the VSR’s effective date of July 30, 2024 pending judicial review in response to a petition for review filed by NADA in the U.S. Court of Appeals for the Fifth Circuit. (See NADA’s opening brief.) NADA-supported language to deny FTC funding to enforce the VSR was included in the FY25 FSGG appropriations bill that passed the House FSGG subcommittee on June 5.

NADA also supports the “FTC REDO Act” (H.R. 7101/S. 3014) which would stop the VSR and require the FTC to follow certain procedures to ensure the rule is the result of an informed process if it chooses to “REDO” the rule. The bill requires the FTC to 1) issue an Advance Notice of Proposed Rulemaking; 2) conduct a quantitative study on auto retailing; 3) undertake consumer testing; and 4) publish a cost benefit analysis based on actual data. The FTC failed to perform these essential steps before finalizing its rule. Members of Congress are urged to cosponsor the “FTC REDO Act” to stop the flawed VSR and prevent the FTC from needlessly imposing significant burdens and costs on consumers and small business dealers.

Main Points:

✔️This FTC rule will add time, costs, and complexity for car-buyers and make it harder to conduct online sales. Vehicle sales are already extensively regulated with a document-intensive process, yet the FTC finalized these mandates without testing whether they enhance consumer understanding, education or protection. Under the rule, every time a consumer asks about a specific vehicle or monthly payments, it would involve new written forms harming the industry’s ability to streamline and modernize the car buying process.

✔️The VSR is duplicative as all the harms the rule is aimed at addressing are already against the law, and the agency presently has sufficient enforcement authority to police any alleged wrongdoing. The rule will duplicate and, in some cases, conflict with, extensive state and federal laws that protect consumers (e.g., the Federal Truth-in-Lending Act). The rule introduces ambiguous terms such as “express informed consent” and states that a customer signature by itself will NOT suffice, contrary to many state laws.

✔️The FTC’s rule dramatically increases the agency’s power without an informed regulatory process and will severely harm small businesses. The rule empowers the FTC to issue $51,744 per violation fines against dealers for unnecessary and vague requirements. The rule also imposes new recordkeeping burdens that more closely resemble retention requirements for supervised financial institutions, such as forcing dealers to capture every written communication, including texts.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Reynolds and Reynolds offers automotive retailers the industry’s exclusive Retail Management System (DMS), along with integrated retailing tools to enhance dealership operations and customer satisfaction. https://www.reyrey.com/solutions/dms

In this episode, I get into a crucial aspect of sales conversations that can transform your approach to engaging customers effectively. For both service and sales teams, the question "What's in it for me?" takes center stage as we explore how to reframe this inquiry into "How will this benefit me?" to emphasize the specific advantages and benefits customers can expect from your product or service.

Service advisors, BDC advisors, and sales consultants will discover actionable strategies to enhance their value proposition by consistently addressing the customer-centric query of "What's in it for me?" Understanding and articulating the unique value proposition is essential for maximizing revenue and gaining top-notch reviews.

Listeners will gain insights on navigating customer inquiries about pricing, learning to address the WIFM question before resorting to discounts. Through real-world examples and practical advice, I illustrate how focusing on the benefits and value customers receive for their investment can build trust and confidence in your offerings.

Moreover, I underscore the significance of showcasing the quality work and products offered by dealerships to distinguish them from competitors. Communicating the benefits effectively is crucial to positioning your brand as the best choice for customers, especially in a competitive market.

For sales BDC professionals handling internet leads dispersed among various dealerships, addressing the WIFM question becomes paramount in standing out and securing customer interest. We explore the importance of crafting compelling intros and videos that clearly communicate the value customers can expect, going beyond basic sales pitches to create lasting impressions and drive conversions.

Tune in to this episode for a wealth of examples, techniques, and expert insights aimed at empowering your sales and service teams to elevate their customer interactions, boost confidence in their offerings, and ultimately drive business success.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Reynolds and Reynolds offers automotive retailers the industry’s exclusive Retail Management System (DMS), along with integrated retailing tools to enhance dealership operations and customer satisfaction. https://www.reyrey.com/solutions/dms

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

George@sellmyev.com | @georgejsaliba | J & S Autohaus | Sellmyev.com | J & S Mitsubishi

I had a great time chatting it up with with George Saliba! He is a car dealer based in New Jersey who has taken the world of social media by storm with his innovative approach to content creation and marketing strategies. George shares insights into his journey of building a thriving online presence, boasting over 100k followers in just one year. Now over 335K. He puts down his blueprint and the detailed journey to get here.

George reveals how a simple piece of advice from a friend in September 2023 transformed his social media game: "Post 2-3 times per day." With a focus on showcasing a wide selection of highline, exotic, and Tesla vehicles, George emphasizes the importance of consistency in content creation. He demystifies the process by advocating a straightforward approach: "Just shoot and post."

Opening up about his early struggles with social media anxiety, George recounts the breakthrough moment when one of his videos garnered 300k views overnight. He stresses the significance of experimentation and learning from what works and what doesn't, leading him to post twice a day to identify winning content strategies.

A pivotal moment in George's social media journey is highlighted when he shares the story of a daring customer negotiation video that went viral, showcasing bold moves that challenged conventional norms. By pushing the envelope and infusing energy and effort into his content, George witnessed a surge in engagement and lead generation.

With a growing following of 332k, George unveils his strategic approach to content creation, emphasizing the importance of consistency and authenticity. Leveraging the power of TikTok, he secured 40 deals in May alone, demonstrating his prowess in generating leads and driving business growth.

George's dedication to his craft shines through as he envisions his online presence as a lead-generating machine, attracting a diverse clientele that includes football players and daily TikTok customers looking to buy or sell cars. By combining passion with strategy, George Saliba is reshaping the landscape of highline car sales through the lens of social media innovation.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Reynolds and Reynolds offers automotive retailers the industry’s exclusive Retail Management System (DMS), along with integrated retailing tools to enhance dealership operations and customer satisfaction. https://www.reyrey.com/solutions/dms

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

In this episode, join us as we delve into the world of automotive sales with Jeff Ramsey, the Variable Operations Director at Ourismen Automotive Group. Jeff shares his invaluable insights on customer engagement and conversation strategies, shedding light on his unique mindset when approaching sales and CRM tactics.

Discover how Jeff leverages AI to categorize leads into engaged and disengaged customer buckets, utilizing technology to maximize car deals. Gain exclusive access to Jeff's perspective on the role of AI in the sales process and the importance of setting realistic expectations for its implementation.

Say goodbye to outdated sales techniques as Jeff discusses innovative approaches to communication, emphasizing the power of personalized messages over generic templates. Learn effective methods to make your phone and inbox buzz with potential buyers, paving the way for increased sales conversions.

Jeff reveals a fresh perspective on goal-setting, strategy development, and branding, offering practical tips to drive customer conversion. Explore the significance of nurturing the customer journey and optimizing marketing budgets to enhance gross profits in the automotive industry.

Uncover Jeff's bold leadership mentality and his unwavering commitment to exploring what truly works in the dynamic world of automotive sales. Gain insights into the evolving landscape of salesmanship and the importance of hard work and dedication in achieving success.

Join us as Jeff shares his strategies for coaching, training, and fostering accountability among sales teams, empowering individuals to adapt to the changing demands of the market and secure rewarding paychecks. Don't miss this opportunity to learn from a seasoned expert who is reshaping the future of automotive sales.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Free learning series - coxautoinc.com/thecompleteprofitpicture

Join us in this insightful episode as we sit down with Jade Terreberry, Senior Director of Strategic Development from Cox Automotive Group to delve into the findings of their 14th annual car buying journey study. Jade shares valuable insights on the evolving landscape of automotive retail and consumer behavior.

In this episode, Jade emphasizes the importance of every touchpoint in the car buying process, highlighting the significance of timely and relevant communications. With the average consumer receiving three trade value offers, the spread can be as wide as $2,000, underlining the need for a sophisticated buyer experience that values data and research.

Gone are the days when the focus was solely on the right car at the right price. Today, consumers seek personalized communication and relevant content, even in virtual interactions with brands and dealerships. Some customers prefer self-guided research and the flexibility to engage at their own pace, whether in person or remotely.

Jade sheds light on the concept of "distance retailing," where customers are willing to travel beyond their local market for the right experience and information. With a shortage of used cars on the market, the emphasis is on having experts with rapid response times and efficient communication channels to meet consumer expectations.

Trust is paramount in today's car buying journey, with consumers expecting seamless interactions and quick access to information across various touchpoints. Jade highlights the importance of adapting sales approaches to align with modern consumer preferences and ensuring a non-linear, streamlined experience that resonates with today's tech-savvy buyers.

Tune in to discover how Cox Automotive Group's insights can help dealerships navigate the changing landscape of automotive retail and elevate the customer experience to new heights!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Join us for an insightful episode as we delve into the world of service and sales department challenges and solutions with Maria Maleki, Regional Sales Manager, a seasoned expert at CallRevu. In this interview, Maria sheds light on the critical aspects of service department communication, sales training, and development, particularly focusing on the Service BDC (Business Development Center).

Maria highlights common weaknesses that hinder effective communication in service departments, emphasizing the importance of building strong relationships with customers. She points out that newer and younger personnel often struggle when faced with complex customer inquiries related to service work, pricing, and timeframes, which can lead to missed opportunities and customer dissatisfaction.

Throughout the conversation, Maria provides valuable tips to address these challenges, emphasizing the significance of active listening, rapport-building, and effective questioning techniques. By recapping conversations, expanding on responses, and demonstrating understanding, service advisors can enhance the customer experience, increase appointment conversions, and foster continued engagement.

Maria also shares key tactics to position service advisors as trusted problem solvers, focusing on value rather than price alone. By showcasing the process of diagnostics in a transparent and non-intimidating manner, advisors can instill confidence in customers and emphasize the importance of choosing their services.

Furthermore, Maria discusses the use of AI technology to analyze customer interactions, flagging keywords related to common issues such as pricing concerns or competitor mentions. By leveraging AI insights to identify and address recurring problems, service departments can proactively coach and train staff for better outcomes, ultimately improving customer satisfaction and retention.

Tune in to discover practical strategies and techniques to enhance service department communication, build customer relationships, and drive business success in the competitive automotive service industry.

Contact Maria: mariamaleki@callrevu.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Sales Series Episode 8

Join me as I unveil a simple yet powerful strategy to conquer the hottest objections in sales today. I’m dropping tactics and strategies that will equip you with the confidence and skills to overcome objections and close more deals. Embracing a can-do attitude is key as I arm you with the tools to create effective snapbacks that will set you apart, boost your sales, and elevate your team's performance.

Discover the art of addressing objections such as customers wanting trade-in values before stepping foot in the dealership, facing competition from other dealers offering discounts, and the request for Out-The-Door (OTD) prices upfront. Learn how to navigate these challenges with finesse, using a blend of process, strategic questions, value propositions, and a winning mindset to guide your interactions and drive conversions.

In this jam-packed episode, I hand over practical insights on crafting natural and engaging responses that steer clear of robo scripts and pushy sales tactics. By mastering the art of being conversational yet persuasive, you'll build rapport, earn trust, and enhance the customer experience while boosting your bottom line.

Equip yourself and your team with the tools needed to tackle objections head-on, seize every sales opportunity, and exceed customer expectations. Don't miss this opportunity to transform your approach, elevate your performance, and unlock your potential for success in the competitive world of sales. Tune in and revolutionize your sales game today!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Join us in an enlightening conversation as we sit down with Chris Sutton, Vice President Retail at JD Power and Associates, to unravel insights from their comprehensive study involving 35,000 car buyers. Delve into the dynamics of the automotive industry, where constraints and high prices challenge buyers, yet improvements in the overall consumer experience continue to shine through.

Despite service appointment delays and the absence of loaners, consumers have reported incremental enhancements in their service interactions, showcasing a resilient and evolving landscape. The heart of positive sales and service experiences lies in the personal connections forged with salespeople and advisors, emphasizing the pivotal role of human touch in delivering a friendly and memorable customer journey.

In the quest to foster customer loyalty, retailers are recognizing the significance of building lasting relationships through meaningful interactions. Chris sheds light on the transformative impact of video inspections and MPI (Multi-Point Inspections) in building trust and confidence among customers, essential elements that drive business growth and enhance customer loyalty.

With over 30 years of industry benchmarking expertise, JD Power and Associates unveil key consumer preferences in dealership experiences, shedding light on the evolving landscape of digital retailing. While online transactions have gained traction, a significant percentage of customers still prefer a blend of online and in-store experiences, especially in the realm of EV (Electric Vehicle) purchases.

As customer expectations continue to rise, retailers are urged to streamline processes and reduce wait times to meet evolving demands. Discover how the automotive industry is adapting to the changing landscape of consumer preferences and digital advancements to enhance business performance and customer loyalty.

Tune in to gain valuable insights into consumer expectations, digital retailing trends, and the future of dealership experiences from the industry expert, Chris Sutton.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Sales Series Episode 7

In this episode, I get into the critical role of the Business Development Center (BDC) in a car dealership's sales success and uncover the common pitfalls leading to financial losses in the gap. This is a very serious issue plaguing sales teams and BDC departments, shedding light on the root causes such as the lack of a structured process, poor communication between sales and BDC teams, and the neglect of CRM systems.

I see these problems all the time during my sales training dealership visits.Don’t worry! I got your back! I share actionable solutions to transform BDC operations, including the implementation of written processes, defining clear roles and responsibilities, and incentivizing CRM utilization. By fostering a cohesive and collaborative environment where sales and BDC work hand in hand towards a common goal, dealerships can unlock their full potential and drive sustainable growth.

Moreover, I explore the power of creating a memorable guest experience that goes beyond transactions, focusing on making buyers feel valued, appreciated, wanted, and welcomed from the moment they step into the dealership. Learn how cultivating a customer-centric approach can not only boost sales but also establish long-lasting relationships that drive repeat business and referrals.

Tune in to this episode for expert insights, practical strategies, and inspiring stories that will empower car dealership professionals to bridge the gap between BDC and sales teams, paving the way for enhanced profitability and customer satisfaction.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Developing an effective lead follow-up strategy in a car dealership environment where there are various levels of in-market buyers and internet leads can be challenging. Balancing the need to stay engaged with potential customers without appearing overly aggressive is key. I'm giving some tips on how to structure a lead follow-up cadence that is effective and respectful.

In this episode, I focus on the art of effective sales follow-up strategies that are guaranteed to boost customer engagement and drive conversions. From personalized approaches to establishing cadence and response times, we explore how leveraging your CRM system can enhance the value of interactions with potential clients. Discover the importance of nurturing long-term relationships through consistent communication to stay top of mind and secure lasting customer loyalty.

Tune in for expert insights and practical tips on optimizing your follow-up game for sales success!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Embark on a journey of discovery and enlightenment in our latest episode, where we explore the intertwined realms of relationships, personal growth, and business success with two distinguished guests: Brian MacDonald, the visionary CEO and President of CDK Global, and Dr. Matt Bennett, the esteemed Vice President Graduate and Professional Studies of Northwood University.

In this dynamic conversation, we delve into the significance of building strong business relationships and fostering personal connections as catalysts for success. Witness how the partnership between Northwood University and CDK Global serves as a beacon of inspiration for students aspiring to excel in the business world, emphasizing the pivotal role of relationships in shaping future leaders.

Dr. Matt Bennett shares invaluable advice for emerging leaders, emphasizing the transformative power of making a difference through hard work, positivity, and personal responsibility. Discover how personal connections and meaningful engagements can drive organizational growth and create a culture where collaboration thrives.

Brian MacDonald sheds light on the importance of personal development and the continuous evolution of leadership skills in propelling individuals to greater heights. Uncover his insights on leveraging connections with people to unlock new opportunities and drive innovation in the ever-evolving business landscape.

Together, Brian and Matt underscore the profound impact of personal relationships on organizational success, highlighting the interconnected nature of the world and the potential for every interaction to pave the way for future partnerships and collaborations. Join us as we unravel factors to navigating relationships, fostering personal growth, and achieving business excellence in a world driven by meaningful connections and collaborative problem-solving.

Listen in to gain actionable insights, inspirational stories, and practical strategies from Brian MacDonald and Dr. Matt Bennett as we embark on a quest to unlock the keys to success through the power of relationships, personal growth, and shared prosperity.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

About CDK GLobal: 15k dealers

CDK is focused on connecting dealers with their customers to continuously improve this pivotal relationship. The Epicenter of Automotive Retail. More than a DMS provider, CDK is your strategic partner across the OEM and dealer network ecosystem. At CDK Global, we empower OEMs and Dealer networks to fully serve consumers at all stages of the customer journey while they shop, buy and own their vehicles. CDK strengthens the OEM and dealer relationship across the entire workflow and fills the customer experience gap to ensure a fully maximized partnership that enhances the customer journey while building trust and loyalty. CDK Global Data and Intelligence solutions provide Independent Software Vendors (ISVs) with the tools they need to seamlessly integrate and sell to dealers. The Friction Points study is our guiding light each year that highlights the success and setbacks in the car buying process and establishes the landscape for much of the exploration.

About Northwood University:

Northwood University (NU) is a private university focused on business education with its main campus in Midland, Michigan. Opened in 1959, more than 33,000 people have graduated from the institution. 92% job placement rate. Northwood University, is a prestigious private institution renowned for its focus on business education.

Northwood has annually ranked among the best online programs, including our bachelor’s in business degree in 2021 and 2022. Also in 2022, we ranked among the best online programs for graduate business and MBA degrees.

Our Mission: We develop free-enterprise leaders who drive global economic and social progress. Our Vision: We inspire human potential through immersive learning to advance economic freedom, for everyone, everywhere.

Known as America’s free enterprise university - The free enterprise system incentivizes investment, innovation, efficiency, and determination. We are unified by an unwavering belief in the advantages of an entrepreneurial, free enterprise society, personal freedom, and individual responsibility.

We promote the belief that entrepreneurship and private business is the best way for free citizens to demonstrate their highest human qualities and attain lasting satisfaction, success, and a life well-lived.

Focusing on the critical role of internal messaging systems in optimizing workflow efficiency and enhancing customer service within dealership sales and service departments! In an industry where time is money, effective communication is paramount to ensure customers receive top-notch care and service.

Explore with me the significance of utilizing internal messaging tools for facilitating quick and seamless communication, fostering team collaboration, and ensuring efficient customer service delivery. Discover how these systems aid in information sharing, training, recordkeeping, and documentation, laying the foundation for a well-informed and highly productive sales team! Everyone needs this!

By harnessing the power of internal messaging systems, sales & service departments and car dealerships can revolutionize their operations, driving improved communication, collaboration, and overall efficiency. Learn how these tools play a pivotal role in enhancing customer service, boosting sales performance, and elevating customer satisfaction in the fiercely competitive automotive industry.

Tune in to uncover the transformative impact of internal messaging systems on dealership success and how leveraging these tools effectively can propel your team towards greater achievements and excellence in customer service.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Sales Series E4

This is a compelling episode for dealership managers and those looking to improve their personal sales numbers. The pivotal role of TO’s in the call handling sales process is broken.

Manager TO’s and involvement on calls is crucial for maximizing sales opportunities, boosting customer loyalty, enhancing bottom line and CSI.

Many sales managers tend to concentrate on showroom traffic when a salesperson encounters challenges or needs assistance in closing a deal. However, with the majority of customers engaging over phone calls today, the absence of manager involvement during these critical interactions can lead to missed opportunities and lost deals.

Don’t you worry - you know your Sales BFF here has your back! 😉

Learn strategies and best practices for effectively implementing TO’s in sales calls to streamline the process and ensure timely intervention. Understand why TO’s is essential for driving sales success, improving efficiency, fostering accountability, and tracking performance within the sales team.

In this episode, I emphasize the vital role of manager TO’s in modern sales environments, highlighting how their involvement leads to increased sales, revenue, and overall dealership success.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Tim Smith, the dynamic General Manager of Volz Auto Group in New York, chats with me about the world of sales call analysis and its transformative impact on sales performance. Tim shares his expertise on utilizing recorded calls as a tool for accountability, evaluation, and continuous improvement within his sales team. 2024 Vibes and you have to be careful when leveraging with your teams!

Tim reveals his process of reviewing recorded sales calls via CallRevu system to hold his team accountable and assess the effectiveness of their customer interactions. Through the use of call transcripts, looking for key words and constructive feedback, Tim illustrates how he identifies areas for improvement, addresses discrepancies, and ultimately enhances the performance of his sales force.

Tim sheds light on the evolution of his sales call analysis approach over the years, emphasizing the importance of continuous learning, adaptive strategies, and the cultivation of a culture of improvement within the sales team. Discover how his commitment to leveraging call analysis as a strategic tool has led to enhanced sales strategies and a more dynamic, customer-centric sales environment at Volz Auto Group.

Listen to this informative episode with Tim Smith and I on the power of call analysis in driving sales excellence and fostering a culture of continuous improvement within the automotive industry!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

This is an incredibly inspiring and powerful conversation with the remarkable car dealer, Mario Murgado. Mario's journey from arriving in this country with nothing to now owning and operating 26 successful dealerships is a testament to the power of hard work, dedication, and leadership.

Mario shares his insights on the fundamentals of a wildly successful leader, he emphasizes that the enemy of great is settling for good enough. According to him, people are only as great as the leaders guiding them. Mario reveals three key rules that serve as guiding principles in his leadership philosophy.

One of Mario's impactful initiatives is the General Managers Summit, where he brings together partners, GMs, and controllers to foster a culture of excellence. By prioritizing first-class service and demonstrating it at these meetings, Mario instills a sense of camaraderie, confidence, and trust among his team. He allocates 16 days a year for team-building activities to promote diversity in his stores and strengthen the bond within his team.

Mario's mantra of giving a hundred percent every day extends to how he approaches team member growth. Many individuals have risen from entry-level positions to leadership roles under his mentorship, showcasing his commitment to investing in people.

Throughout the episode, Mario delves into his operational strategies, leadership style, and the importance of building a winning team. He candidly discusses his mindset, decision-making process, and the necessity of adapting quickly in the competitive business landscape.

By sharing personal anecdotes of commitment, sacrifices, and investments, Mario illustrates what it takes to achieve one's aspirations. He provides actionable insights that listeners can implement to forge successful careers and businesses of their own.

Tune in to this episode as Mario Morado offers invaluable advice on leadership, growth, and seizing opportunities to reach new heights in both business and life.

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Autosled is speaking and exhibiting May 21-23, 2004 at Finished Vehicle Logistics conference in Huntington Beach, CA! They are giving FREE VIP when you register using code AutosledVIP @ https://bit.ly/3WwlVCN

In this episode, I sit down with Dave Sperau, the visionary founder of Autosled, a game-changing company disrupting the transportation industry. Dave shares exciting updates on how Autosled is reshaping the way vehicles are moved across markets and states, revolutionizing the business for both dealers and everyday car buyers. Dave m 678-794-1787.

One of the key innovations Dave discusses is the unveiling of Autosled Direct, a groundbreaking solution that empowers dealers to streamline the vehicle transportation process. Recognizing that dealers often prefer not to be involved in the logistics of moving cars, Autosled Direct allows them to connect directly with car buyers, simplifying transactions and enhancing customer experience.

Dave highlights how customer preferences can drive them to look beyond local markets and states for their next vehicle purchase. Thanks to the trust and transparency established by dealers in their vehicle descriptions and images, buyers are increasingly comfortable buying cars from outside their immediate area.

In a recent conference, Cox economist anticipates a significant increase in vehicle movements this year. Autosled is already witnessing this growth firsthand. By implementing additional layers of verification and security measures, Autosled is ensuring a more protected environment for dealers as they transport vehicles.

The conversation also delves into the expansion of Autosled's product features, particularly the innovative Dealer Trade platform. With dealers' inventories on the rise and a growing demand for vehicle transportation services, the platform facilitates seamless trades and movement of cars. By enabling drivers to accept multi-leg trips with return options, Autosled optimizes efficiency and simplifies the process, ultimately benefiting both dealers and customers.

Join us as we explore how Autosled is transforming the automotive industry landscape, one innovative solution at a time. Dave Sperau's insights and vision shed light on the exciting future of vehicle transportation and dealership operations.

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Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

🔥 Sales Series for Dealership Teams 🔥

In today's fast-paced business world, lengthy meetings can drain productivity and hinder progress. In this episode, we dive into strategies for managers to revolutionize team training by condensing it into short, impactful sessions. Say goodbye to hour-long meetings and hello to efficient, engaging training that drives results!

I introduce the concept of leveraging short teachable moments during team gatherings to make meetings both enjoyable and informative while enhancing skill development. By identifying and utilizing the strengths of each manager, a foundation is laid for building a championship team where expertise is shared and celebrated.

Discover practical tips on how managers can incorporate various training activities, such as role-playing exercises, to boost engagement and create a dynamic learning environment within their sales teams. Learn how to make learning fun while driving better results and fostering a culture of continuous improvement.

To help streamline your training sessions, I offer a valuable worksheet for organizing time-efficient meetings. Reach out to jennifer@edealersolution.com to get your hands on this resource and kickstart your journey towards more effective team training.

Throughout the episode, I walk you through each step of the process, providing real-world examples and demonstrating how to implement these techniques seamlessly. By focusing on simplicity and relevance, managers will be empowered to conduct their first efficient meeting with confidence and impact.

Tune in to this episode for actionable insights, practical strategies, and a fresh perspective on transforming team training into a dynamic and results-driven experience. Get ready to elevate your leadership skills and unleash the full potential of your team!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

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CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Lotlinx has tracked every car online for over a decade! Their machine learning is helping dealers make great decsiions when it comes to managing invenotry and promotion!

Check out their latest publication on Auto Success - https://bit.ly/3y4ULJ9

In this episode, I sit down with Jason Knight, CEO of Lotlinx, to delve into the world of automotive retail and explore how dealers can leverage data and machine learning to boost profitability and streamline inventory management. Discover actionable insights on addressing flagged issues, understanding market dynamics, and optimizing merchandising strategies to drive sales and efficiency in your dealership.

Jason shares valuable insights on understanding consumer preferences, pricing strategies, and the impact of competitive activities on inventory turnover. Learn how to adapt to market fluctuations, capitalize on incentives, and maximize profitability by making data-driven decisions in real-time.

🔥https://lotlinx.com/lotlinx-advantage/

Explore the power of machine learning in transforming inventory management practices and enhancing operational efficiency in automotive retail. Discover how leveraging technology can help dealers focus on selling cars rather than getting bogged down in manual inventory tasks.

Uncover the key principles of inventory management - the 3 P's: Price, Positioning, and Promotion - and how they can drive revenue growth and cost savings. Learn how to identify market trends, optimize marketing spend, and prioritize inventory based on real-time insights to stay ahead of the competition.

Join us as we unlock the secrets to success in the automotive industry and empower dealers to thrive in a dynamic and competitive market. Tune in to learn how data and machine learning can revolutionize your dealership's operations and drive sustainable growth!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

One of the biggest struggles is bridging the gap between sales and service departments. I’ve got one of many hacks for this in this episode! 😉

So here it is….the art of making outbound calls to schedule clients for their first free oil change and how it can be a powerful tool for customer engagement and building goodwill! Join me as I explore my suggested call structure designed to create a positive customer experience and highlight the benefits to agents, emphasizing the importance of each call.

Some key factors I cover are: Outlining the key steps in the outbound call structure, beginning with a warm introduction to establish trust and set a friendly tone. Expressing gratitude and acknowledging the customer's recent purchase helps to make them feel valued and appreciated. Informing customers about their entitlement to a complimentary first oil change showcases the dealership's commitment to customer care and loyalty.

Then, I discuss the importance of highlighting the benefits of the oil change service, such as improved vehicle performance, longevity, and maintenance. By emphasizing these advantages, agents can effectively communicate the value that the dealership places on the customer's ownership experience, fostering a lasting relationship built on trust and exceptional service.

Tune in to discover how making outbound calls for first free oil changes can be more than just a scheduling task – it can be a meaningful opportunity to connect with customers and demonstrate a genuine commitment to their satisfaction and well-being!

Service BDC is where it's at! The heart of the dealership...let that sink in...they are the start of most RO's and tasked with enabling loyal clients existence! Hit me up with your feedback - jennifer@edealersolution.com.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Setting appointments is the name of the game! 🎯

You gotta craft compelling call guides that make all the difference in customer engagement, appointment conversions, and overall service experience! Join me as I explore a step-by-step process for scheduling appointments, outlining key actions and the benefits they bring along the way.

Here's a sneak peek at what you can expect:

✅ Introduction and Greeting | Learn how a warm greeting sets the right tone and builds rapport from the get-go.

✅ Identifying Customer's Needs | Discover the power of active listening in understanding and addressing customer requirements.

✅ Providing Service Information | Uncover tips on explaining services, appointment availability, and promotions to drive customer interest.

✅Offering Solutions and Recommendations | Find out how tailored recommendations can empower customers to make informed decisions and secure appointments seamlessly.

Tune in to gain insights, strategies, and best practices that can elevate your appointment setting game and leave customers delighted with their service experience. Don't miss this episode packed with actionable tips for mastering the art of engaging customers over the phone!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Service BDC is where it's at! The heart of the dealership...let that sink in😉...they are the start of most RO's and tasked with enabling loyal clients existence! Hit me up with your feedback - jennifer@edealersolution.com.

This episode is gold. It’s the secret weapon in sales! 🤩 When you understand the value in what you bring to the table, it is easy to sell naturally.

Jumpin’ in on essential components that define the worth of a dealership's service department and how effectively communicating this value can drive customer loyalty and satisfaction. In this podcast, we delve into the significance of understanding and articulating the unique value propositions that set your service department apart from the competition.

Discover how highlighting the latest factory facility, cutting-edge diagnostic equipment, and modern tools, along with the expertise of factory-trained technicians, can differentiate your dealership and build trust with customers seeking top-tier service. Learn how emphasizing the expertise of technicians trained directly by the manufacturer can instill confidence in customers and assure them of the quality of service they will receive.

Explore the impact of using factory parts that are custom-made, enhancing vehicle performance and longevity while reducing potential problems. Delve into the importance of communicating the value of consistently servicing with the brand, leading to increased trade-in value and loyalty incentives for customers.

Join us as we discuss effective strategies for dealership personnel, service departments, and BDC call centers to effectively convey and sell the value of the service department, ultimately fostering customer trust, loyalty, and satisfaction. Tune in to "Unveiling the Value of Your Service Department" and elevate your dealership's service experience to new heights.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Welcome back! I’m drawing attention to common weaknesses faced by car dealership service department and BDC representatives during customer calls and explore strategies to overcome these challenges for improved customer satisfaction and business success. In this episode, I’m focusing on empowering dealership personnel to enhance customer interactions and foster lasting relationships.

I confront common weaknesses such as low energy, lack of engagement, long hold times, failure to offer solutions, reluctance to ask for appointments, lack of customer information, absence of control and rapport, minimal customer interactions, and instances where customers perceive dealerships as expensive or are directed to other service providers. Discover how addressing these weaknesses head-on can transform customer interactions and elevate the dealership's service experience.

Learn why injecting energy and enthusiasm into customer interactions is vital for creating a positive impression and driving customer engagement. Explore the impact of minimizing hold times and proactively offering solutions to meet customer needs promptly and efficiently. Understand the importance of building rapport, gathering customer information, and taking control of the conversation to deliver exceptional service and foster customer loyalty.

Listen in and equip your dealership personnel with the tools and strategies needed to address common weaknesses, enhance customer interactions, and elevate the service department's performance to new heights of excellence.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

🛑 I will be holding an in-person sales workshop on setting appointments on May 15, 2024. Find out more information and register - https://bit.ly/3Jmw9Or

Listen in as I tackle a few aspects important to leverage into your sales process when you are setting appointments! Get inspired to atteend my workshop! 🚘💰

Learn how to steer conversations effectively to build rapport and prevent hijacks, creating the space needed to become a trusted solution provider.

Discover the importance of recognizing and leveraging loyalty to tailor personalized approaches that resonate with clients.

Master the art of getting buyers to open up and share their needs through strategic questioning, enabling you to guide the sales process towards successful appointments.

✅ Active Listening: Utilize active listening to understand buyer preferences and pain points, allowing you to tailor your approach effectively.

✅ Lead Conversations: Employ loaded questions to steer conversations and redirect when necessary, driving the sales process towards securing appointments.

✅ Benefits of an Appointment: Present the benefits of appointments strategically to increase the likelihood of buyer agreement, enhancing conversion rates with a well-crafted conversation.

Tune in to explore these powerful strategies that will elevate your appointment setting skills and increase your success in converting leads into loyal customers. Don't miss out on the opportunity to transform your approach and achieve remarkable results in your appointment setting endeavors!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

This is an 8-episode series focused soley on a bad ass Service BDC Department! What do you think? Hit me up! Jennifer@edealersolution.com

We don't often talk about the importance of an effective work environment including work station so here it goes! I'm diving deep on key elements essential for creating a comfortable and efficient office setup that enhances the performance of BDC representatives responsible for setting appointments in the service department.

From designing the perfect workspace with the right furniture and lighting to providing the necessary tools such as reliable computers, high-quality headsets, and CRM software, we delve into the details that can make a significant difference in the daily operations of BDC representatives. A stable internet connection, clear communication devices, and a well-crafted call script are just a few of the topics we cover to ensure that your BDC team is equipped for success.

Join us as we share practical tips, expert advice, and real-world examples to help you create an office setup that fosters focus, efficiency, and customer satisfaction. Tune in to "Efficient Office Setup for BDC Success" and unlock the potential of your BDC team today!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Ready to explore effective strategies for inspiring and incentivizing Business Development Center (BDC) representatives in the service department to excel in their call volume and appointment setting goals?! In this episode, I hit up creative ideas and proven methods for implementing incentives and competitions that drive motivation and performance within your BDC team.

Discover the power of performance-based bonuses that reward representatives for surpassing call volume and appointment targets, providing a tangible incentive for consistent high performance. Listen in on the impact of recognition and awards in boosting morale and acknowledging the hard work of top-performing representatives within the team or dealership.

Learn how team-based competitions can foster teamwork and friendly rivalries, encouraging collaboration and healthy competition among BDC representatives striving for excellence. Delve into the effectiveness of individual challenges tailored to each representative's goals and aspirations, offering personalized incentives for reaching key milestones and performance metrics.

Join me as I discuss the value of prizes and rewards in driving motivation and engagement, enticing BDC representatives to push their limits and achieve new heights of success. It’s time to unlock the potential of your BDC team through strategic motivation tactics and inspiring incentives.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Service BDC is where it's at! The heart of the dealership...let that sink in...they are the start of most RO's and tasked with enabling loyal clients existence! Hit me up with your feedback - jennifer@edealersolution.com.

In this episode, we explore the crucial role of a Business Development Center (BDC) manager as a coach and trainer who actively engages with each team member. By getting in the game with their team, managers set a positive example, build trust and respect, provide real-time feedback and coaching, and identify training needs. Learn how this hands-on approach can lead to a more cohesive team and drive success in the business development arena.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Let me know what you think of this series 👊- jennifer@edealersolution.com

In this episode, we explore the importance of using targeted lead lists to increase appointment set rates in a car dealership's service department Business Development Center (BDC).

Discover key lead lists that service department BDC agents should consider utilizing, including targeting existing customers, utilizing service reminder lists, following up with declined service leads, and identifying warranty expiration leads.

Learn how leveraging these high-quality leads can enhance appointment setting efforts, improve customer engagement, and drive success in the competitive automotive service industry.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Meet Vicki Poponi, former C Suite Executive at Honda, now automotive industry advisor with Salesforce! SHe shares her firsthand experience with Salesforce as a game-changer in the automotive industry. Discover how Salesforce, a global force for over 24 years, is transforming automotive dealerships with its innovative solutions.

Vicki delves into the essence of Salesforce for dealers, highlighting its versatility and customization capabilities. Learn how Salesforce provides an out-of-the-box solution that covers 80% of dealership needs, allowing for seamless customization through their App Store. Explore how dealers can tailor their client systems without the hassle of complex integrations, thanks to Salesforce's open API that enables developers to create add-on features.

Unravel the power of Salesforce's Auto Cloud tailored for automotive dealers, starting from the Marketing Cloud and expanding into a comprehensive platform beyond traditional CRM capabilities. Dive into the vision of Salesforce for better customer experiences, focusing on creating seamless transitions and enhancing customer interactions throughout the sales journey.

Discover how Salesforce empowers businesses to build personalized systems that align perfectly with their unique requirements, without the need for extensive IT support. Explore the limitless possibilities of Salesforce's platform, designed to elevate sales operations and drive exceptional customer engagement in the competitive automotive landscape.

Tune in to gain valuable insights from Vicki's perspective on leveraging Salesforce to revolutionize automotive sales processes and deliver unparalleled customer experiences that drive lasting success in the industry.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode, we delve into the fascinating world of automotive technology innovation with Pedram Faed, Vice President & General Manager at Tekion. Discover the intriguing origins of Tekion's name, rooted in both science and heritage, including a connection to a significant era when founder Jay worked alongside Elon Musk.

Pedram sheds light on Tekion's unconventional approach to product testing, such as acquiring a dealership to create a real-world environment for their solutions. He shares insights gained from this hands-on experience and the importance of embracing change through a focus on people and processes alongside technology.

Exploring the setbacks faced by Tekion, Pedram reveals how they pivoted towards contactless sales during challenging times like the Covid era, leading to a shift towards mobile-forward solutions over desktop interfaces. This shift unlocked new capabilities for dealership teams, sparking a wave of innovation within the company.

Delving deeper, we discuss the common challenges dealers face with DMS systems and how Tekion's platform addresses these issues by bridging fragmented systems and disconnected OEM portals. Pedram highlights the importance of creating an ecosystem where OEMs and dealers can collaborate seamlessly on a unified platform, driving efficiency and innovation in the automotive industry.

Join us as we unravel the journey of Tekion, from its inception to its transformative impact on the automotive tech landscape, and gain valuable insights into the future of dealership operations and technology integration.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Meet Jasen Rice, CEO/Owner of LotPop! We delve into the critical aspects of inventory management in the automotive industry, focusing on the challenges and strategies for success when it comes to handling inventory volume and gross. We explore the key principle of "Carry what you sell - sell what you carry" and how dealers can optimize their inventory to drive sales efficiency.

Jasen sheds light on the significance of the first 30 days in inventory turnover, emphasizing that a substantial percentage of cars, typically 60-70%, are sold within the initial 60 days. We discuss the impact of fast depreciation rates on inventory value and the evolving dynamics of managing inventory in today's market environment.

Moreover, we uncover the importance of lead management in maximizing sales opportunities, revealing that a significant portion of leads may not immediately convert into purchases. By reevaluating how dealers engage with leads, leveraging data analytics, and refining the sales process, dealers can tap into a goldmine of potential sales from both new and aged leads.

Jasen shares insights from a revealing study on lead conversion rates, highlighting the extended timeline for lead conversion and the need for persistent follow-up strategies. We explore the concept of "working the driveway, not the lead" and how this approach can transform dealerships' sales performance by prioritizing personalized customer interactions.

Furthermore, we discuss the power of leveraging data, customer behavior insights, and optimized sales processes to enhance lead conversion rates and maximize inventory turnover. By reevaluating how dealerships allocate resources to leads and inventory, dealers can unlock hidden sales opportunities and drive sustainable growth in a competitive market landscape.

Tune in to gain valuable strategies and actionable insights on how car dealerships can revolutionize their inventory management practices to boost sales performance and drive business success in the digital age!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Empowering car buyers and car dealers with as much information to enable great customer experiences and car deals! Microsoft Autos is shortening shopping time and making the experience finding a car much more fun for buyers! She tells us how it works for both parties. They are also able to provide much more personalized information to dealers when delivering opportunities to dealers to make communicating much more personalized!

In this episode, we sit down with Lizz Callaway from Microsoft Autos as she unveils an exciting new program designed to transform the way car buyers and dealers interact. Microsoft Autos: My Garage is a game-changing platform that offers a wide array of features to help you manage your car-related needs effortlessly.

Join us as we explore the key components of My Garage, which includes its revolutionary recall alerts system. By signing up for this free service, users can receive instant notifications about any safety recalls affecting their vehicle, ensuring peace of mind for themselves and their passengers.

Research Microsoft Autos and learn more about My Garage's market value tool that provides accurate estimates of car's worth based on various factors, empowering buyers to make informed decisions when selling or trading in their vehicle.

Stay informed and entertained with the latest automotive news, reviews, and videos available on My Garage. Whether you're a car enthusiast or simply looking to stay up to date with industry trends, this feature has something for everyone.

Tune in to learn more about Microsoft Autos: My Garage and how this innovative platform is set to revolutionize the way we manage our cars.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Meet Bruce Miller, Owner & Operator, Miller Motors & G & C Auto Sales & Service, Partner!

Join us as we follow the inspiring journey of a former salesperson turned independent car dealer, who shares his resilience and determination in the face of industry challenges. Listen as he discusses overcoming obstacles in the subprime used car market, adapting to market shifts, and maintaining a loyal team during tough times.

Despite battling terminal cancer for eight years, Bruce's motto "All Gas No Brakes" reflects his unwavering drive towards success. Discover his ambitious goal of owning 10 franchise dealerships and his message of perseverance, goal-setting, and never giving up on your dreams, even in the face of adversity. Tune in for a story of determination, growth, and seizing opportunities during difficult times.

Listen to his previous episode where he opens up about his life from salesperson to car dealer.

www.millermotorswestbank.com

🎙https://spoti.fi/3VKQqEN | 🎙https://apple.co/3TKaYKW

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

This is a thought-provoking episode! Meet Kayla Kody, an esteemed industry leader in automotive who oversees three thriving dealerships in Virginia. Through Kayla's highly modern and outside the box decision making, we delve into the transformative power of cultivating a culture that fosters employee retention and long-term success!

Kayla candidly shares her journey of navigating the challenges of high turnover rates when she first assumed leadership roles in the dealership realm—a true "trial by fire" that sparked a realization about the critical importance of investing in people. Discover why Kayla challenges the common notion that leaders hesitate to allocate resources to training out of fear that employees might leave, posing the counter-question: what if they stayed and flourished within the organization?

Exploring the dynamic environment of three interconnected stores brimming with collective knowledge, Kayla unveils the innovative strategies she implemented to promote collaboration and knowledge-sharing among departments. From incentivizing competitions with tangible rewards to fostering a culture of learning where veterans and fresh perspectives converge, Kayla's approach emphasizes the value of diverse experiences and continuous growth.

Learn how Kayla orchestrates engaging training sessions that actively involve managers in observing and supporting their teams' development. By creating opportunities for hands-on learning and real-time feedback, Kayla ensures that every individual receives the guidance they need to thrive in their roles.

Delve into Kayla's unique approach to leveraging personality tests like the Predictive Index to optimize team dynamics and empower individuals to align their career paths with their personal aspirations. Discover how Kayla identifies future leaders within her organization, using insights from assessments to inform recruitment decisions and guide employees towards fulfilling roles that resonate with their strengths and motivations.

In this enlightening conversation, we unravel the essence of a nurturing culture that empowers employees to build enduring careers within the automotive industry. Join us as we explore the principles and practices that underpin Kayla Kody's vision for sustainable success and employee retention in the modern dealership landscape.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Eric and I drop a lot of important actions that improve dealer profitability and customer loyalty!

Sooooo meet Eric Glass! The esteemed Senior Director of Sales Engineering and Product Enablement at CallRevu, as we explore the dynamic world of communication intelligence in the automotive industry. With over two decades of experience in enterprise SaaS, Eric shares invaluable insights into managing high-performing teams and revolutionizing the customer experience!

💬 ericglass@callrevu.com

Eric collaborates with dealership teams and gives us some techniques to leverage communication intelligence and personalize the customer journey, ultimately enhancing satisfaction and fostering loyalty among car buyers. Through call tracking software, Eric empowers sales and service teams to analyze interactions, gain new perspectives, and optimize conversions and relationships. When this is done on a reg, dealerships boost profits and CSI!

We talk openly about how CallRevu's cutting-edge call interaction monitoring technology transforms the customer journey, leading to tangible improvements for clients. Eric provides real-world examples of how this technology has optimized processes and elevated customer satisfaction levels.

Explore the common pain points faced by dealerships in the call handling process for both service and sales, and learn actionable strategies to address and resolve these challenges effectively. Eric sheds light on the best practices adopted by top-performing dealerships in terms of processes and accountability, offering valuable insights into achieving superior results in both departments.

Uncover the significance of daily reporting and analytics in driving better business decisions for dealerships. Learn how data derived from call interactions can inform strategic decisions, enhance operational efficiency, and drive revenue growth. Discover how dealerships can leverage this information to gain a competitive edge and elevate the overall customer experience.

Tune in to this episode to gain expert advice from Eric Glass on harnessing communication intelligence to revolutionize dealership operations and drive sustainable growth in the automotive industry!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Really fun chatting with Joe Shaker, the innovative car dealer and founder of Tru Video, to uncover the transformative power of technician videos in the service department and beyond. With a track record of selling over 10,000 cars annually, Joe shares his insights on leveraging video content to drive customer loyalty, profits, and eliminate doubt in the automotive service experience.

Discover how Joe's journey began with a focus on addressing customer doubts and enhancing transparency in service work through visual aids and proof in the form of engaging videos. By embracing trust and transparency, Joe revolutionized the customer experience and set a new standard for service excellence in the automotive industry.

Explore the impact of video content on consumer behavior, as Joe emphasizes the preference for visual communication over traditional text-based or verbal interactions. With an impressive 850,000 video views per month and over 1 million videos sent, Joe's approach resonates with modern consumers who value concise and engaging communication.

Learn about the evolution of the Maintenance Program Inspection (MPI) tool and its limitations in effectively communicating car health issues to customers. Joe highlights the importance of video content in bridging this gap and enhancing the sales equation by providing a clear and visual understanding of vehicle problems.

Uncover the remarkable statistic that 34% of videos were shared, indicating their effectiveness in influencing decision-makers and driving customer engagement. By sending videos to spouses or other key decision-makers, Joe's team successfully increased the impact and reach of their video content, leading to improved customer satisfaction and retention.

Join us as we explore Joe Shaker's pioneering approach to leveraging video content in the automotive service industry and learn how these strategies can revolutionize customer experiences, drive loyalty, and boost profitability in dealership operations.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Meet Aleks Keric, General Manager of the Murgado Automotive Group in Chicago! We get into the world of used car strategies and risk management in the automotive industry. In this insightful conversation, Aleks sheds light on how managing risk can be a powerful strategy, often overlooked by operators who fail to see its potential impact.

We explore the challenges of taking in a high volume of trade-ins on a busy day, with a slammed service department, and the risks involved in owning inventory for retail. Alex shares his unique approach to risk management, likening it to monitoring the stock market, and emphasizes the importance of focusing on at-risk cars with low demand to optimize sales.

As a dedicated user of LotLinx, Aleks reveals how AI and machine learning tools have revolutionized his decision-making process, particularly in identifying cars that require more marketing activity. By leveraging LotLinx's VVO tool and collaborating closely with his marketing team, Alex streamlines his operations and accelerates the sales cycle, ultimately saving costs and boosting efficiency.

Discover the innovative strategies Aleks has implemented to adapt his business in 2024, including the implementation of a strict 60-day hard turn policy. Learn how he maximizes vehicle descriptions with compelling language, incorporating ChatGPT and emojis to enhance customer engagement and drive sales.

Tune in to this episode to gain valuable insights from Alex Carrick on transforming risk management into a strategic advantage and optimizing used car operations in the ever-evolving automotive landscape.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

I’m standing on stage at the LotLinx booth right in front of Dominic Scruggs, a seasoned automotive industry veteran who made waves by boosting his sales by a staggering 241% within a year using cutting-edge machine learning marketing techniques. Featured in Automotive News for his remarkable successes, Dominic shares his insights and journey from a 20-year tenure as a general manager in the car business to founding Willowood Ventures.

Dominic delves into his insightful approach to used car acquisition, emphasizing the importance of having the cleanest cars at the lowest prices. He believes that the key to success lies in the service department, where the story of each vehicle unfolds. By targeting the specific cars his market desires, identified through customer service appointments, Dominic ensures a seamless transition into the sales process.

Through his experience, Dominic reveals the significance of targeting existing customers with scheduled appointments as the low-hanging fruit in the sales ecosystem. Leveraging customer familiarity and vehicle history, he explains how to keep clients within the dealership's ecosystem for repeat business and retention.

Transitioning to marketing strategies, Dominic sheds light on the common challenges faced by dealerships, such as stagnant inventory due to pricing or visibility issues. By addressing each car's unique selling points early on, he highlights the importance of understanding the vehicle's market positioning for swift and profitable sales.

Drawing from his expertise, Dominic shares his tactics for standing out in a sea of generic third-party listings by crafting compelling and distinctive vehicle descriptions. He unveils insider tips on refining listing descriptions to showcase the uniqueness and value of each car, ultimately driving sales and maximizing profitability.

Tune in to discover the transformative insights and strategies shared by Dominic Scruggs that are guaranteed to revolutionize your approach to automotive sales and marketing!

Dominic Scruggs, Founder & CEO, Willowood Ventures and 20-year General Manager

http://linkedin.com/in/dominic-scruggs-86958867 | https://willowoodventuresllc.com | dom.scruggs@gmail.com | 864-909-6038

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

I'm standing alongside Autosled Co-Founder, Dave Sperau and Mike Buerger, the Marketing Director, to explore the latest feature of their innovative technology revolutionizing dealer transportation! 🚘

Autosled, often described as the "Uber for dealer transportation," has recently launched a groundbreaking feature—the direct-to-consumer model. I can testify to how easy it is to use when you need a transporter to move your car! I recently utilized the Autosled app to effortlessly transport my car from South Carolina to Colorado. It was seamless! No more lifting a finger or making endless calls—just one upfront price with no hidden fees.

Discover how this tech company continuously refines its products by testing new features, gathering feedback, and enhancing the user experience. Autosled's commitment to excellence shines through as they bridge the gap between dealers and transporters, now extending their services to everyday consumers.

In a world where online purchases are on the rise and consumers seek options beyond their local market, Autosled's innovative approach caters to the evolving needs of both dealers and customers. Learn why some dealers prefer to entrust transportation to Autosled while others appreciate the hassle-free link that streamlines the process for their customers.

Find out the driving forces behind Autosled's expansion into the consumer market and how they are reshaping the landscape of transportation services! Don't miss this insightful conversation with the minds behind a game-changing technology that's revolutionizing the way we move vehicles across distances!

💥Contact these guys!💥

💬Dave Sperau, david.sperau@autosled.com

💬Mike Buerger, mike.buerger@autosled.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Join my live conversation on stage with Michael Thomas and Daniel Govaer, esteemed colleagues, clients, and friends, renowned for their leadership roles at a high-performing Mercedes dealership. With years of experience and a shared passion for cultivating excellence, Michael and Daniel offer invaluable insights on attracting and retaining top talent in the competitive automotive industry.

Michael and Daniel share their insights and strategies into the art of building a thriving organizational culture that fosters employee loyalty and engagement. From modern incentives to the significance of team building through community initiatives, they emphasize the importance of creating a workplace where individuals not only excel professionally but also feel valued and supported.

Sharing their innovative approach to leadership, Michael and Daniel highlight the power of trust, communication, and individual empowerment in driving team success. They discuss the pivotal role of asking thought-provoking questions and encouraging open dialogue to understand employees on a deeper level and nurture their potential.

Unveiling their secrets to employee retention, Michael and Daniel reveal the impactful strategies they implement, from quarterly surveys and team feedback mechanisms to small gestures like free ice cream Fridays and personalized incentives. By instilling a sense of trust, empowerment, and genuine care within their team, they have created a culture where employees feel valued, motivated, and inspired to deliver their best work.

Discover the keys to building a high-performing team, fostering a culture of trust and empowerment, and nurturing lasting relationships with employees as Michael and Daniel share their wisdom and experience in this insightful episode. Tune in to learn how you can attract, retain, and empower the right people to drive success in your dealership and beyond.

Daniel Govaer, Dealership Executive | Check out his LinkedIn! The Michael Thomas Method | 330.595.4580 direct | www.themichaelthomasmethod.com 💬michael@LisTinar.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

The dynamic sales expert, Steve Roessler with Drive Centric is slaying the sales game with his modern and fun sales tactics focused on what he terms "conversational commerce."

Reflecting on the seismic shift in the sales landscape, Steve discusses the transition from the stagnant 2023 vibes, reminiscent of waiting for opportunities like Jabba the Hutt, to the proactive and engaging approach required in 2024 - the era of conversational commerce and building customer retention.

Unpacking the essence of relational selling in the current sales climate, Steve emphasizes the importance of getting to know the customer on a personal level and steering away from traditional transactional approaches. Drawing parallels between effective communication and a Christmas tree, he illuminates the significance of modern CRM tools in fostering lasting relationships with clients.

Delving deeper, Steve shares insightful tips on leveraging memes for improved communication, embracing two-way interactions, and infusing fun into texting to engage customers effectively. Furthermore, he sheds light on the power of video sales games and the evolving landscape of video conferencing in the sales process.

Join Steve and I as we laugh and make jokes while unraveling the secrets to unlocking sales success in 2024 through innovative communication strategies, customer-centric approaches, and a dash of fun that will transform salespeople into Jedi masters of the conversational commerce realm. Tune in to discover how you can elevate your sales game and cultivate meaningful connections with your customers in the digital age!

💬 Steve Roessler, steve@drivecentric.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Mitch Kudler, is the Vice President of Fixed Operations with Price Simms Family Dealerships that includes 14 prominent dealerships in California. Not only is Mitch a respected colleague in the automotive industry, but he's also a longtime friend whom I deeply admire.

In this insightful interview, Mitch shares the best strategies in fixed operations, focusing on mastering the basics to provide exceptional customer service. Discover how Mitch trains advisors to read customers effectively, creating a comfortable environment that guides customers through the service process seamlessly. Learn why Mitch emphasizes evaluating individuals' energy levels during hiring, knowing that it will directly impact their performance on the job.

Mitch's dedication to excellence is evident in his hands-on approach to training, including a specialized 30-minute "train the trainer" module for service advisors. Find out why Mitch prioritizes the presence of the service manager on the drive during the crucial first two hours of the morning, setting the tone for a successful day.

Join us as Mitch reveals his customer-centric philosophy, where a structured cadence ensures that everyone in the organization, from customers to employees, GMs to owners, and the factory, prioritizes the customer experience above all else. Tune in to gain valuable insights from Mitch Kudler on elevating fixed operations and putting customers first in the automotive industry!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Join Alex Karpyza, a seasoned expert in AI & machine learning for over a decade! I ask him to sneak away from the convention to break down AI and machine learning for dealers inventory into simpler terms for us.

He makes it sound so simple when he touches on how AI simplifies complex data to understand the past and predict the future, considering various factors such as demand, market trends, environmental influences, and economic changes.

Learn how AI recommendations can revolutionize inventory management for dealers, enabling them to proactively address issues before they become problematic.

Explore how AI constantly learns from its outcomes, empowering you to make informed decisions and stay ahead of the curve in the dynamic automotive industry.

Uncover the power of AI in analyzing data points and identifying key engagement factors for success, providing valuable insights for dealers to optimize their strategies.

Imagine the possibilities with AI - from monitoring every car on dealer lots to predicting market trends and adapting in real time. Let AI crunch millions of data points and guide you with live predictions throughout the day.

Discover how AI can streamline your workflow and highlight flagged cars that are either overpriced or under-advertised, offering a comprehensive solution to keep your business competitive and thriving.

Tune in to our live podcast and unlock the potential of AI for your dealership – revolutionize your approach and stay ahead of the game with expert insights and innovative solutions!

Alex Karpyza, LotLinx, Vice President RevOps Program, Product, Enablement, Business Development - akarpyza@lotlinx.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

As a colleague in the biz, I watched Mike and his partners go from working out of a house to building a wildly successful company! I invite you to listen to Mike Lane, the visionary co-founder of Dealer.com, a trailblazing company that soared to success with a staggering $1 billion cash exit and his remarkable entrepreneurial journey! In this exclusive interview, he generously shares his invaluable insights on leadership, values, resilience, and innovation that propelled him to the pinnacles of success.

Listen to his riveting narrative as he recounts the gripping tale of building a company from the ground up, navigating the challenges of scaling operations, and ultimately orchestrating a monumental acquisition by an industry titan! He opens up on pivotal lessons he gleaned along the way, the strategic vision that fueled his endeavors, and the unwavering commitment to excellence that defined his entrepreneurial spirit.

From the highs of innovation to the lows of adversity, Mike candidly discusses the trials and triumphs of his entrepreneurial adventure, offering advice and pearls of wisdom for aspiring entrepreneurs and leaders seeking to carve their own path to success. Learn how his experience shaped his new ventures and how the lessons learned continue to resonate in his entrepreneurial endeavors.

Tune in to this captivating conversation as Mike Lane unravels the blueprint for building and scaling a thriving company, encapsulating the essence of grit, determination, and strategic foresight that underpin every entrepreneurial conquest. Join us as we uncover the untold story behind the rise of a visionary leader and the legacy he forged in the journey of entrepreneurship.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

I use ChatGPT everyday in my sales process and I use it in dealerships with both Service & Sales teams. I save hours by leveraging this tool to come up with human like responses on tons of topics.

There are ways to use this tool more effectively and I share some scenario's along with my journey in discovering how to best use this thing!

Product knowledge, service jobs, handling objections, follow up texts and emails, engaging questions...actually....endless topics!

No more basic messages! You literally just leveled up! 👊🎯

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Diving into the world of financial empowerment for dealership professionals. In this special episode, I sit down with Robert Bacharach, RB Wealth, a seasoned expert in financial planning and a Chartered Retirement Planning Counselor, who has a unique perspective as a former car salesperson who once struggled with the uncertainties of commission-based income.

Rob Bacharach, Financial Planner CERTIFIED FINANCIAL PLANNER™ RB Wealth, President Ph: (704) 727-7129 Email: rob.bacharach@wealthrb.com Website: www.wealthrb.com

Rob draws from personal experience to shed light on the challenges faced by dealership salespeople and service advisors, discussing the reluctance to save and invest when paychecks are unpredictable. We explore the spectrum of savers, from those who excel at saving to those who struggle, and provide guidance for those unsure of where to start.

In an era of heightened financial pressures and tighter profit margins, we emphasize the importance of financial education and preparedness. As commission checks fluctuate and business levels out, stress often arises from the lack of financial planning, potentially leading to job dissatisfaction and decreased productivity.

Our conversation delves into the critical aspects of financial planning, including creating budgets and strategies that accommodate variable incomes. We tackle the pressing issue of how to save and invest effectively, providing actionable insights and practical advice for navigating the complexities of financial management in a commission-based environment.

Join us as we uncover essential strategies for financial stability and growth, offering valuable tips on investing during times of income variability. Don't miss this insightful episode, designed to support dealership team members in achieving their financial goals and securing their future.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Gabe and JP are two top sales managers at a top 5 Kia dealership! Not that long ago before Raul Gomila took over as GM this store wasn’t even ranking amongst Kia peers.

Within 1.5 years leadership changed the culture and sales process strategy. Everything became about guest experience and smashing it!

I got the opportunity to be a partner in their success. I have trained with them since the start of 2020. Watching them rise up gives me all the proud feels! Even selling over 500 cars a month! Becoming 3rd in the nation for new car sales! They kill it! Always focused on winning!

I watched their managers take on roles as trainers and coaches and execute regular exercises to ensure the team is consistently sharp! I asked Gabe & JP to share some of their strategies with my listeners with the intent to encourage others to do the same. Invest in people and watch the team win together!

They lead consistently successful sales training meetings. These industry leaders open up about their unique approaches to training and developing their sales teams, offering valuable insights into the key components of their training programs.

They share a wealth of knowledge about the activities and initiatives they employ to ensure consistent and effective education for their teams. They discuss the impact of their training programs on their teams' performance and provide invaluable advice on navigating the ups and downs of implementing consistent dealer education.

They also shed light on the pivotal role of leadership, detailing how their general manager instructs sales managers and demonstrates effective training and coaching techniques on a daily basis. They share real-world examples of challenges they've faced and conquered, offering a candid look at the trials and triumphs of dealership sales training.

In addition, these guys reveal how they measure the effectiveness of their training programs, providing practical insights that can benefit sales managers and leaders across the automotive industry!

Tune in as we uncover the secrets to successful dealership sales training and gain invaluable knowledge from these industry trailblazers. Whether you're a seasoned sales manager or a budding automotive professional, this episode is packed with actionable advice that will elevate your training and leadership skills to new heights!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #2927W

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4841W

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

This is not AI that everyone is saying they have in their product. Machine learning is much more intricate than many know about! It's far more robust and uses pattern recognition, data-driven decision making and iterative improvement when given a set of data to recognize and compute.

Ask ChatGPT, what is machine learning!

Machine learning is revolutionary yet Len Short, CEO & Founder of LotLinx has been leveraging it for years to help dealers make on-point inventory decisions that increase profitability and move cars faster!

In our in-depth chat, we delve into the specifics of the 2024 inventory predictions and the prevailing market risks within the automotive industry, spanning both new and used vehicles. Our discussion encompasses vehicle sales projections, with a particular focus on the evolving landscape of the EV market in 2024. We shine a spotlight on the financial risks that dealers face in managing their inventory and how the current market dynamics are influencing their buying and selling decisions.

Len provides valuable insights into the identification of specific vehicle segments that are becoming increasingly risky due to affordability challenges and shifting consumer preferences. We explore pricing implications, including the impact of markdowns for unsold inventory, and how dealer decision-making directly affects associated risks.

Tune in to gain a comprehensive understanding of the intricate interplay between machine learning, market dynamics, and dealership inventory management!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #2927W

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4841W

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

You wanna master internet calls?

Here's my guide for BDC and Salespeople to help you gain new processes and approaches to initiatate convo's and move them forward to conversions! In this episode, I go deep into the world of internet lead handling, a crucial aspect of modern sales and business development. Whether you're a seasoned sales professional or just starting out, understanding how to effectively handle internet leads can make a significant impact on your conversion rates.

I crammed invaluable insights and actionable tips for converting internet leads into meaningful appointments or next conversations. If you've ever wondered what to say when reaching out to potential leads, this episode is for you!

You may not have thought about different types of internet lead sources, including third-party platforms, OEM channels, and company websites,and the modifications you can take to connect bettween with customers. I shed some light on the distinct client journeys associated with each. By understanding these unique pathways, you can tailor your selling strategy and craft personalized messages that resonate with your audience!

I also hit on the importance of leveraging your CRM system to connect with customers effectively, highlighting the significance of drawing attention to yourself without coming across as too sales-oriented. By following a carefully developed sales approach and asking the right questions, you can gain control of the conversation and provide valuable information that resonates with your potential customers.

Ultimately, the end goal is to demonstrate the value of your role and guide buyers through the buying cycle, helping them recognize the benefits of engaging with your product or service. If you're eager to enhance your internet lead handling skills and boost your conversion rates, this podcast episode is a must-listen for you and your sales team!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #2927W

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4841W

In this uplifting episode, we delve into the pivotal world of call monitoring processes with a focus on safeguarding customer loyalty and retention. Join us as we uncover the critical steps necessary to excel in customer service, drive revenue, and fortify client relationships.

Get ready to uncover the money-making best practices that leverage call review tools! Our special guest, Robert Manuel, a seasoned expert who has witnessed the inner workings of countless dealerships nationwide, shares invaluable insights into identifying and overcoming the most pressing challenges faced in the industry. Discover the game-changing solutions that will not only save you time and money but also elevate your clients' experiences to new heights!

Together, Robert and I explore a myriad of innovative strategies for dealerships to maximize profitability. His unwavering passion and wealth of experience shine through as we unravel the secrets to driving service and sales numbers to unprecedented levels. Don't miss out on this opportunity to revolutionize your dealership's approach to customer engagement and business growth!

👉 Contact Robert Manuel, CallRevu Partner Success Manager | 610-823-1141 robertmanuel@callrevu.com | www.callrevu.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4841W

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #2927W

This solo episode designed exclusively for hardworking professionals in the car dealership industry is near and dear to me. Achieving next levels year over year is an obsession. I love sharing things that work and this will get you thinking about your game plan.

In this episode, I offer a comprehensive step-by-step plan for setting and achieving goals, drawing from my own years of experience and success. This is my personal annual process that has consistently propelled me to new levels of achievement. Whether you're aiming to surpass last year's performance or striving for continuous growth, this episode is your guide to rising to new heights in your career.

Tune in and empower yourself to make this year your best one yet! 🎯📈

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4841W

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

automotiveMastermind.com is an automated sales and marketing platform that empowers dealers to increase loyalty and close more deals by predicting who is ready to sell or buy, and communicating to them with proactive marketing. NADA Show Booth #2927W

We want growth! Many know where they want to go but so many don’t know how to get there. An action plan to support it eliminates the wish and hope and converts into reality! This is what MC (Mary Catherine) @ automotiveMastermind states as we open up this real-real conversation that will inspire Dealers, Managers and Sales Members!

Do you have a scoreboard past and present? MC shares her personal experiences and coins the goal focus… “wildly important goals”…try this strategy out!

Since we both see and talk to hundreds of dealership leaders, we can highlight what's trending to inspire this years initiatives! We share real world sales approaches to winning! All realistic sales approaches that will provoke next level success.

Spoiler Tip: Value based conversation is landing and attracting engagement! Get some examples so you can apply and try some new stuff and expect different results! Better is better! 😉

Trying new things that enable new outcomes is 2024 vibes!

We dive into prospecting mindset, tactics, actions all designed to build a solid sales pipeline that turns deals consistently. Find a goal to dial into this year and destroy last years numbers!!! Let’s do this!

She is projecting that many will decide to start a dedicated service to sales team! 🤩 So we drop value💣's on things to consider.

👉Contact: MC Watson | mc@automotivemastermind.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #2927W

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4841W

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

You ready to explore the strategies that car salespeople can employ to effectively sell more electric vehicles?! Then, let’s goooo!

As the automotive industry undergoes a significant shift towards sustainable transportation, it has become increasingly important for sales professionals to understand and promote the benefits of electric vehicles (EVs) with confidence and expertise.

I’m diving in on the crucial role of education and awareness in selling EVs, highlighting the cost savings, environmental benefits, and addressing common concerns that potential buyers may have. We explore the power of test drives and demonstrations in showcasing the unique features of electric vehicles and dispelling misconceptions surrounding range, charging infrastructure, and battery longevity.

Enjoy and gain valuable knowledge and practical tips that can empower car sales professionals to confidently promote and sell electric vehicles! Why not, the cars are just marinating on your lot! 😳

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

automotiveMastermind.com is an automated sales and marketing platform that empowers dealers to increase loyalty and close more deals by predicting who is ready to sell or buy, and communicating to them with proactive marketing. NADA Show Booth #2927W

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4841W

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

It’s so incredible to watch a company like Autosled transform a part of the car business that is old and crusty! Business is evolving and tech is here to make things better! The amount of setbacks for dealers when it comes to transportation is insane! Talk about an old and antiquated system! But now, it’s all changed because a car dealer got fed up and started building software to help fellow dealers squash all the inefficiencies that weigh down profits and peoples time!

I sit down with two leaders at Autosled. We identify the current setbacks dealers are facing and start the process of addressing each and every one of them. When you pinpoint the real problems it is clear to see the need for better systems and processes. As I have got to know these guys, I am thrilled to continue to expose the problems while sharing solutions that will change dealers business for the better! Chck them out at NADA Show Booth #4213W

We delve into the world of dealer transportation and the game-changing solutions being pioneered by Autosled, a leading dealer transportation technology company. Join us as we sit down with two key figures at Autosled to gain insights into the pivotal role technology plays in addressing the persistent challenges faced by dealers in transporting their vehicles.

Our first guest is Sam Goldenberg, the Director of Enterprise Sales at Autosled, who provides a comprehensive overview of the myriad issues that plague dealer transportation. From time-consuming administrative tasks that burden accounting departments to the logistical nightmare of verifying transporter insurance, Sam sheds light on the inefficiencies that have long hindered the industry. She discusses the detrimental impact of delays in vehicle pick-ups on dealership profitability and highlights the urgent need for a streamlined, tech-driven solution.

sam.goldenberg@autosled.com | cell 202-744-4544

Next, we're joined by Boris Romanov, the Director of Sales at Autosled, who takes us behind the scenes of the cutting-edge platform that is revolutionizing dealer transportation. Boris explains how Autosled's innovative technology empowers dealers to efficiently track and communicate with drivers, ensuring real-time visibility and control over the transportation process. He emphasizes the role of photo documentation in mitigating disputes over vehicle condition, and outlines how Autosled's system expedites the movement of cars, ultimately saving dealers valuable time and money.

boris.rozanov@autosled.com cell 480-246-5300

Throughout the episode, our guests underscore the pivotal role of immediate payment to transporters in fostering a network of reliable partners, thereby expediting pick-ups and deliveries for dealers. Autosled's forward-thinking approach not only addresses the pressing pain points of dealer transportation, but also cultivates a mutually beneficial ecosystem for all stakeholders involved.

Tune in as we explore how Autosled's transformative technology is finally providing much-needed solutions to the long-standing challenges of dealer transportation, ushering in a new era of efficiency and profitability for dealerships nationwide.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

automotiveMastermind.com is an automated sales and marketing platform that empowers dealers to increase loyalty and close more deals by predicting who is ready to sell or buy, and communicating to them with proactive marketing. NADA Show Booth #2927W

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4841W

Welcome back to Part 2 with Janine Driver! In this episode, I had the pleasure of sitting down with Janine, an internationally recognized body language expert, to discuss the vital role of body language in sales conversations. Janine shares invaluable insights on how understanding and leveraging body language can significantly impact sales professionals' success by fostering trust and building genuine connections. She’s fun to listen and learn from!

In this captivating interview, Janine delves into the ways in which body language can be harnessed as a powerful tool in sales, enabling professionals to convey messages effectively and develop emotional intelligence. She emphasizes how mastering body language can propel salespeople to the top faster, as it enhances their ability to connect with clients on a deeper level.

Listeners will gain a deeper understanding of key body language indicators that are crucial for salespeople to observe during client interactions. Janine provides practical advice on how to interpret these indicators to better comprehend clients' needs and motivations, ultimately empowering sales professionals to tailor their approach accordingly.

Moreover, Janine generously shares a wealth of body language techniques designed to infuse credibility and authenticity into client meetings and negotiations. By implementing these techniques, sales professionals can elevate their communication skills and create lasting, meaningful connections with clients.

Tune in to this episode to unlock the secrets of leveraging body language in sales, and gain invaluable insights from Janine Driver that will undoubtedly transform your approach to client interactions and propel your sales career to new heights!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

automotiveMastermind.com is an automated sales and marketing platform that empowers dealers to increase loyalty and close more deals by predicting who is ready to sell or buy, and communicating to them with proactive marketing.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Janine Driver, Owner Lyin Tamer, President and Lead Instructor of the Body Language Institute, and The Today Show Contributor for 17 years now! She was trained as a lie detection expert for the ATF, FBI, and the CIA and is a New York Times bestselling author (You Say More Than You Think). Now she makes a powerful and incontrovertible declaration: You Can’t Lie to Me. Driver—who is known in professional circles as “the Lyin’ Tamer” and has demonstrated her world-renowned expertise on such programs as The Today Show, The Dr. Oz Show, Rachael Ray and Nancy Grace—now offers readers essential tools that will enable them to detect deceptions, recognize a liar, and ultimately improve their lives. Search up her Ted Talks or watch some of her educational videos on YouTube!

Janine Driver unveils the transformative potential of understanding the intricate relationship between words, nonverbal cues, and the art of persuasion in the realm of sales.

Join us as Janine shares her wealth of knowledge on decoding nonverbal communication to enhance sales effectiveness. Discover how mastering the nuances of body language and language patterns can empower sales professionals to detect deception, build trust, and close deals with unparalleled efficiency. Uncover the secrets to spotting liars, understanding customer signals, and fostering stronger connections that breed loyalty and advocacy.

Through our conversation, Janine unveils the strategic use of specific words and embedded commands that can revolutionize the sales process. Learn how simple linguistic cues like "actually," "because," and "I'm wondering" can be leveraged to influence and persuade, ultimately leading to more efficient, impactful sales interactions. By integrating these linguistic tools, sales professionals can increase emotional intelligence, decipher weak denials, and propel themselves toward achieving and surpassing their sales quotas.

Discover how decoding nonverbal cues and mastering influential language can enhance team communication, identify customer needs, and ultimately elevate the entire sales experience. Join us as we unlock the potential to increase trust, prevent unnecessary conflicts, and create a legion of loyal customers who become raving fans of your brand.

Tune in to this enlightening interview and unleash the power of words and body language to revolutionize your approach to sales, propelling you toward unparalleled success in your professional journey. Subscribe now to gain exclusive access to Janine Driver's invaluable insights and practical strategies.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

automotiveMastermind.com The automotive industry's trusted data and technology provider that anticipates customer needs and delivers a personalized experience. aM leverages predictive analytics to help dealers identify potential buyers and tailor their approach.

🎧Tune in to our latest episode as I sit down with MC, the Business Development Manager of automotiveMastermind, a groundbreaking tool transforming the 🚘automotive industry. She gives a quick overview of Mastermind platform, delving into how it's reshaping the way car dealerships engage with their customers. Discover the inspiring journey behind the evolution of this innovative product!

During the interview, we delve into the intricacies of prospecting and staying in touch with clients using the software and we share invaluable best practices for lead lists and sales approaches. MC sheds light on the importance of prioritizing high-potential leads and reveals key features and strategies that can supercharge sales efforts. Uncover the secrets to identifying opportunities for higher conversion rates and boosting sales! 📈

MC offers a treasure trove of tips and tricks that sales professionals often overlook but which can significantly impact their ability to connect with customers and drive revenue. From leveraging data insights to enhancing the understanding of customer needs and preferences, learn how to adjust your sales approach more effectively. Don't miss this episode packed with actionable insights for anyone in the automotive sales industry!

👉Contact: Mary Catherine Watson aka MC - mc@automotivemastermind.com 👈

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

automotiveMastermind.com - The automotive industry's trusted data and technology provider that anticipates customer needs and delivers a personalized experience. aM leverages predictive analytics to help dealers identify potential buyers and tailor their approach.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Welcome back everyone! My esteemed guest, Daniel Govaer, General Manager and is the host of ASOTU podcast, The Wheelhouse.

In this episode, we dive deep into the world of automotive dealership management with a seasoned industry leader to uncover the crucial distinctions between customer loyalty and retention!

Join us as we unravel the misconception that loyalty and retention are synonymous, and explore the pivotal difference: while retention focuses on preventing customers from leaving, loyalty inspires enduring, meaningful relationships that extend beyond a single transaction.

DG sheds light on the strategies and practices necessary to cultivate genuine customer loyalty – emphasizing the importance of building strong, lasting connections with clients. We discuss how every interaction and engagement contributes to shaping customer sentiment, and how fostering memorable experiences is key to nurturing loyalty.

Furthermore, we delve into the significance of insulating your dealership from market fluctuations that can erode margins, and how authenticity at every touchpoint across all departments throughout the customer lifecycle is paramount in fostering loyalty.

Listeners are invited to contemplate their own customer communications and evaluate whether they truly resonate with building loyal clientele. We challenge the conventional approach to client interactions by posing the question: How can any salesperson call a client without remembering key details about them, despite multiple transactions? Are we simply going through the motions to retain customers, or are we genuinely approaching each individual with care and consideration to foster true loyalty?

Tune in to this thought-provoking episode to gain invaluable insights into cultivating customer loyalty in the automotive industry, and discover actionable strategies to create lasting, meaningful connections with your clientele.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

automotiveMastermind.com - An automated sales and marketing platform that empowers dealers to increase loyalty and close more deals by predicting who is ready to sell or buy, and communicating to them with proactive marketing.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Meet Chris Walsh, the President of Reynolds & Reynolds, who has over 37 years with this company! His journey to the top is just one small part of a big conversation on this episode!

Join us for an insightful episode as we explore the dynamic world of organizational change and innovation. In this episode, we delve into the strategies and leadership approach of a visionary president who is revolutionizing the traditional ways of thinking within the organization.

Discover how he is driving meaningful evolution, both in people and processes, to meet competitive challenges and ensure exceptional customer experiences. We explore the impact of change on internal teams, customer relationships, and the overall market landscape, particularly within a large organization like Reynolds, with over 4000 employees.

Gain valuable insights into navigating organizational growth and change, and learn how this approach is making a positive impact on customers, internal teams, and operational processes. Don't miss this engaging discussion on driving transformation and innovation in today's business environment.

About Reynolds & Reynolds:

Reynolds and Reynolds is a well-established company with a rich history in the automotive industry!

Reynolds and Reynolds is a prominent player in the automotive industry, providing a wide range of software, technology, and consulting services tailored to automotive retailers and manufacturers. The company offers comprehensive solutions for automotive retailing, including dealership management systems, customer relationship management, document services, and consulting, catering to the diverse needs of automotive businesses. With a history dating back to 1866, Reynolds and Reynolds boasts a long-standing presence in the automotive market, leveraging its extensive experience to provide innovative and effective solutions for its clients.

The company emphasizes innovation and technological advancement, continually developing and refining its products and services to meet the evolving demands of the automotive industry and its clients.

Reynolds and Reynolds prioritizes a customer-centric approach, aiming to deliver exceptional customer experiences and provide valuable support to automotive retailers and manufacturers, fostering long-term relationships based on trust and reliability.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

automotiveMastermind.com - An automated sales and marketing platform that empowers dealers to increase loyalty and close more deals by predicting who is ready to sell or buy, and communicating to them with proactive marketing.

A lot of calls that come into a dealership are for the Service department. Sometimes calls are unanswered, hit a VM or go to the wrong department. All sorts of things can compromise the client experience! The worst is letting down current clients and new ones!

There are ways to confront and correct. We unlock the ways to get you there!

A second chance with a customer? Ohhhh yeah…here we go!

The question is…Did the call lead to business? It’s time to find out!

Over 50% of calls that go to VM do not reply back. This is just one moment that when confronted and corrected will save deals, loyal clients and improve CSI.

After Hours…what happens to these calls? There’s incredible data that will help you target opp’s and help you determine how to make a change that squashes these problems.

Ad spend - call tracking helps determine what’s working and where your money should be invested.

Ben Chodor opens about how dalerships can take advantage of the latest AI tech in call handling! Ask him yourself....benchoder@callrevu.com 🔥\

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

This whole episode is a vibe! He’s genuine. He pushes limits. He uncovers his true self and unlocks his next level in life….all from just well, changing!

It's hard to embrace change and even the unknown. Not many are up for it! Do you feel like you are not meeting your potential sometimes and feel challenged to try something new? We get into it on a personal and professional level!

Meet Danny Zaslavsky, Co-Founder of tech company, VinCue. He's also a car dealer. He opens up on how and why he ventured into learning software! He exposes meaningful and impactful insights we can all gain from! This is an episode like no other I've done and it's one of my fav's!

"Run faster" is his motto - "Leaders should have vision, pace and do what they expect others to do! Get out there and make yourself uncomfortable and do things to help others without worrying about what's in it for me."

We talk:

✔️Identifying purpose

✔️Your why

✔️The people/partners in your life

✔️Experiencing pain can launch new thinking and new successes

✔️Ridding noise that takes up valuable time & space in your life

✔️Intentions

✔️Leadership

✔️Risk tolerance

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In this inspiring episode, we sit down with Brett Sutherlin, a remarkable entrepreneur and fellow Northwood University graduate, as he takes us on a journey through his career in the automotive industry and his path to building successful digital companies. Brett shares his background and experiences, highlighting how they shaped his entrepreneurial mindset.

As the owner of car dealerships and the founder of three digital companies, including the highly successful Fusion Zone Automotive, Brett delves into what inspired him to venture into software development and create a groundbreaking solution tailored for the automotive industry. He reveals how he identified the opportunity in the market and mustered the courage to pursue it.

Building a software company from scratch is no easy feat, and Brett openly discusses the challenges and adversities he faced during the early stages. He provides valuable insights into his problem-solving approach and how he overcame setbacks that ultimately led to breakthroughs for his business. Through his personal experiences, Brett emphasizes the importance of fostering a culture within a company that encourages adaptation and embraces core values and fundamentals.

Throughout the conversation, we explore the theme of handling adversity in business and the significance of staying innovative and forward-thinking. Brett shares practical advice on taking calculated risks and reveals the lessons he learned along the way that contributed to his overall success.

This episode is a must-listen for car dealers, managers, and professionals in the industry who face adversity and seek better ways to overcome challenges. Brett's entrepreneurial journey is a testament to the power of stepping out, identifying problems, and focusing on developing innovative solutions. Join us as we delve into his inspiring story and gain valuable insights into building an empire through perseverance, adaptability, and a forward-thinking mindset.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Join me as we dive deep into the transformative landscape of the automotive industry with the visionary CEO and founder of Automotive Ventures, Steve Greenfield.

Contact: Steve Greenfield | steve@AutomotiveVentures.com | Book: The Future of Automotive Retail - https://a.co/d/f4tTHJ3

Steve takes us on a thrilling journey through the most pivotal era in automotive history, where innovation reigns supreme. Drawing from his wealth of experience and insights, we explore the pages of his captivating book as he unveils the secrets to surviving and thriving in this rapidly evolving industry.

With an expert eye on the horizon, Steve paints a vivid picture of what the future holds for automotive technology. From groundbreaking advancements to emerging trends, we discover the cutting-edge technologies that will shape the automotive landscape of tomorrow. But it's not just about technology; it's about adaptation. Steve shares invaluable advice on how traditional automotive retailers can pivot and remain relevant amidst shifting consumer preferences and the rise of disruptive technologies.

As we delve into the economic climate and market conditions, Steve provides strategic investment strategies that dealers can leverage to seize opportunities and navigate through challenges. We discuss the rise of electric vehicles and the advent of autonomous technology, uncovering the immense potential they hold and the hurdles that must be overcome for widespread adoption.

But it doesn't stop there. We explore the broader scope of mobility, technology, and key areas of innovation within the automotive industry. Steve's keen insights shed light on investment opportunities and the criteria he employs to evaluate their potential.

So, fasten your seatbelt and join us on this captivating episode as we embark on a thrilling expedition with Steve Greenfield, driven by innovation. Get ready to rev your engines and gain a front-row perspective on the future of automotive retail and the exciting possibilities that lie ahead!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Meet Tom Gage, Chief Strategy Officer - Data Analytics expert with Lotlinx and meet Dave Hefko, Vice President of Carousel Motors and a partner, who provides a valuable dealer's perspective on the various topics discussed.

Together we discuss the economy's impact on dealerships and the automotive industry. In this episode, Tom Gauge delves into the intricate relationship between the economy and the automotive industry. He begins by shedding light on how economic factors, such as the recent UAW strike, play a crucial role in shaping dealers' strategies and adjusting their operations. Tom explores how pricing and affordability for consumers buying cars are influenced by the UAW strike, along with the impact of interest rates on the market.

Furthermore, Tom Gauge delves into the complex dynamics of the supply chain and days supply, emphasizing their significance for dealerships. Listeners gain valuable insights into how dealerships manage their inventory turn amidst changing price points and market demands. Tom also highlights the challenges and opportunities that arise as dealerships strive to strike the right balance between maintaining inventory and meeting consumer expectations.

To provide a holistic view, Dave Hefko, shares his firsthand experience and perspective as a dealer. He offers practical insights into how dealerships navigate the changing landscape, addressing the topics discussed by Tom Gauge from the dealer's standpoint. Dave's expertise adds depth and nuance to the conversation, making this interview a well-rounded exploration of the economic factors impacting the automotive industry.

Tune in to this enlightening podcast episode to gain a comprehensive understanding of how the economy influences dealerships, consumer affordability, supply chains, and inventory management in the ever-evolving automotive market. This interview provides valuable insights from both data analytics and dealer perspectives!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Contact Tom Gage: Thomas.Gage@lotlinx.com

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Covideo.com is the sales enablement tool that puts your people front and center. Because people want to do business with people.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

I'm thrilled to have you join me as I delve into the world of sales and explore the strategies that will help you prospect effectively and build a rock-solid pipeline to maximize your income potential with consistent results.

In today's fast-paced market, relying on outdated sales tactics from the 80s is a surefire way to miss out on valuable opportunities. Car buyers today are more informed and discerning than ever before, which means we need to adapt our approach and employ relevant sales techniques to attract and convert customers successfully.

Why should you trust me? Well, I'm not just a sales enthusiast; I'm in the trenches every week, working closely with dealerships where I put my prospecting skills to the test. I've honed my approaches to ensure they remain effective in the ever-changing sales landscape. In fact, dealerships value my expertise so much that they pay me to train their teams every single day.

But here's the exciting part: I'm here to share those very same sales practices with you, my valued listeners. Throughout this episode, I'll be unveiling my latest tips and techniques, garnered from years of experience, to help you prospect more effectively, build a pipeline that delivers outstanding results, and ultimately sell more cars.

Together, we'll explore:

✔️The essential elements of a modern sales approach that truly resonate with today's car buyers.

✔️Proven tactics for successful prospecting that will set you apart from the competition.

✔️Strategies for building a high-performing pipeline that consistently yields impressive outcomes.

✔️Insider insights into the sales practices embraced by top-performing dealerships.

Whether you're a seasoned sales professional looking to enhance your skills or a passionate newcomer eager to make your mark in the industry, this episode is a goldmine of knowledge. I'm here to guide you, sharing my expertise and providing you with the tools you need to revolutionize your approach to sales.

So, grab your notepad, buckle up, and get ready to embark on a journey of sales mastery. Together, we'll unlock your full potential and achieve remarkable success in the world of car sales using the invaluable insights I'm about to share.

Don't forget to subscribe to our podcast to ensure you never miss an episode. By doing so, you'll gain access to a wealth of knowledge from industry experts, all designed to help you stay ahead of the game.

Get ready to transform your sales game and reach new heights of success!

Follow the show and get notified when episodes like this one drop!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsors!🔥

Covideo.com is the sales enablement tool that puts your people front and center. Because people want to do business with people.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

🎙In this inspiring episode, we have the privilege of sitting down with Dave Anderson, a renowned leadership coach who has transformed countless high-growth organizations. With a laser focus on building, reinforcing, and protecting high-performance, high-accountability cultures, Dave has become a trusted advisor to leaders seeking to drive results.

Meet Dave @ Learn to Lead Elite Center

📚Read one of his 16 books! Or check out his 📝online lea

rning, Dave on Demand! Many of my dealership clients have had him in their stores and I always here it's life changing! 🔥👊 And check out his 🎙podcast, The Game Changer Life!

Join us as Dave shares his profound insights on execution and accountability principles that are essential for success. With an unwavering dedication to inspiring and coaching leaders on vision, strategy, and tactics, Dave brings a wealth of expertise to the table.

Whether you're a seasoned executive or an aspiring leader, this conversation is a must-listen. Discover the strategies and approaches that can help you elevate your leadership game and create a culture of excellence within your organization. Get ready to be inspired and equipped with the tools needed to unleash your leadership potential!

Follow my pod and get notified when episodes like this one drop!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

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Covideo is the sales enablement tool that puts your people front and center. Because people want to do business with people.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In this episode meet Margaret Henney, esteemed guest and a renowned video expert! She is the Director of Marketing for Covideo Dealer Services and opens up to our salesforce who can improve their income potential using video in their sales process.

CoVideo Dealer Services Info! 👉 https://bit.ly/3F0h56R

In this high-energy conversation, Margaret shares her invaluable insights and experiences, both personal and client-based, on leveraging the power of video to turbocharge the car sales process.

She provides a wealth of practical examples that will get you revved up and ready to harness the true potential of video. Discover how to create impactful videos that captivate and engage clients, ultimately leading to enhanced conversions and sales!

Whether you're a seasoned automotive professional or just venturing into the industry, this episode is a goldmine of tips and tricks to get started with video marketing. Her expertise will guide you through the essential steps and reveal the types of videos that leave the greatest impact on client engagement and conversion rates!!!

Don't miss out on this conversation that will unlock the secrets to skyrocketing your automotive sales through the power of video!!! Tune in now and revitalize your dealership's sales strategy!

Margaret Henney - 574.870.6672 | margaret@covideo.com

Follow the show and get notified when episodes like this one drop!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!

Covideo Dealer Services is the sales enablement tool that puts your people front and center. Because people want to do business with people.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

The service department is busy and sometimes when we are really busy, we can overlook business and income opportunities!

As I work with service teams throughout the country, I am a friend to this department in a coaching role pursuing next level performance. I want everyone to maximize their income potential! So, when I see outstanding aspects of the sales process, I want to highlight that for you so you can get the most out of your days and make that money! 😏

These tips will help you get aligned with your goals so you grow your business and maintain clientele.

In this episode, I’m shining a spotlight on the often underappreciated revenue-generating potential of service departments. Learn strategies, actions, and insights that can transform service departments into profit centers, driving substantial income for businesses.

I share 8 actions and initiatives that can boost profitability within service departments. Find out how service departments can create a culture of exceptional service, establish long-term relationships with customers, and leverage positive customer interactions to generate additional revenue streams.

As the episode progresses, I discuss effective marketing and promotional techniques to attract new customers.

Whether you are a business owner, service manager, or aspiring entrepreneur, this episode offers valuable insights and actionable advice to transform your service department into a thriving income generator.

Tune in to this enlightening episode and discover the untapped opportunities within service departments that can drive substantial income for your business!

Follow the show and get notified when episodes like this one drop!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Welcome back listeners to Dealer Talk with Jen Suzuki pod!🎙

Our service teams work hard to solve customer problems everyday! They deal with busy shops, a ton of customers and many personalities! As I continue to train with Service teams across the country, I wanted to share some actions that will help improve your income potential and keep you focused on your goals! 💰👊

In this episode, I share 10 strategies every Service Advisor can implement to enhance the customer experience, promote additional services, and ultimately write more business for the car dealership!

Follow the show and get notified when episodes like this one drop!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

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Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In this episode, I sit down with an innovative entrepreneur who has reshaped the way vehicle transport functions within the automotive industry. By harnessing the power of technology, Autosled's founder, Dave Sperau has developed a groundbreaking solution to address the transportation needs of OEMs and dealers. Dave, an Entrepreneur and former car dealer, candidly discusses the most pressing challenges facing OEMs and dealers in the realm of transportation. From access struggles to misallocated inventory, he sheds light on the complexities that hinder efficient vehicle shipment operations. The scarcity of used cars is an ongoing issue for dealers nationwide, and Dave provides valuable insights into what's happening. He unveils innovative solutions that enable dealers to overcome sourcing challenges and expand their market reach. By offering reliable transportation options at reasonable fees, dealers gain the freedom to explore opportunities beyond their local markets, ultimately enhancing profitability. This episode also delves into the remarkable journey of building a company that is revolutionizing vehicle transport logistics for dealers. Dave shares the problems his company successfully solves for dealers, alongside the transformative impact of his solution. Furthermore, he provides an insightful update on notable changes and developments within the business since our last podcast episode. The conversation doesn't solely revolve around dealerships; Dave emphasizes the mutual benefits of a business model that emphasizes transporter success. He also dives into how Autosled has been able to make business far easier for transporters- allowing this reliable network to grow exponentially! Understanding the pivotal role they play in the transportation process, Dave highlights the measures taken to ensure transporter satisfaction and engagement. As a result, he has built a bridge of collaboration that enhances the overall effectiveness of the entire retail vehicle transport process. Tune in to this episode as we explore the fascinating story behind this entrepreneur's journey, unravel the challenges faced by the transportation industry, and gain key insights into the future of streamlined and efficient automotive transportation. Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

This is a must listen for everyone in the auto industry! In this episode, we have an exclusive interview with the President and CEO of the National Automobile Dealers Association (NADA), who provides unique insights into the major challenges currently facing the auto industry.

Mike shares his perspective on the dynamic landscape of the automotive industry and how NADA is actively addressing these challenges head-on. We explore topics such as the evolving role of traditional dealerships in the face of electrification and the critical role NADA plays in assisting dealerships to adapt to this transformative shift.

Discover how NADA collaborates with automakers and industry stakeholders to enhance the overall automotive ecosystem. Mike reveals the strategic initiatives, partnerships, and innovative approaches employed by NADA to ensure a seamless transition to the future of mobility.

Listen in as we uncover the strategies and forward-thinking perspectives that drive the success of the auto industry and its stakeholders. Whether you're an automotive enthusiast, industry professional, or simply curious about the future of transportation, this podcast provides a unique opportunity to gain valuable insights from one of the industry's most influential voices.

Tune in and accelerate your understanding of the challenges and opportunities shaping the automotive industry, as we navigate the road ahead with the President and CEO of the National Automobile Dealers Association.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Welcome to Dealer Talk with Jen Suzuki where we dive into how the auto industry is evolving! In this episode, I had the privilege of sitting down with Randy Parker, the esteemed CEO of Hyundai Motor America, who shared fascinating insights into the company's vision and strategies for a prosperous future!

In our conversation, we explored why it's an exceptional time to be a Hyundai dealer. The CEO shed light on the remarkable opportunities and support available to dealers, highlighting how Hyundai is actively working towards future-proofing their businesses for sustained success. We delved into the investments being made in electric vehicles (EVs) and the robust infrastructure that will underpin their widespread adoption.

Our discussion ventured into Hyundai Motor America's electric strategy and performance, unveiling their exciting plans to revolutionize the automotive landscape with an impressive lineup of EV models. We uncovered the CEO's perspectives on the evolving relationship between the manufacturer and dealers, as they navigate the ever-changing marketplace.

Join us as we gain exclusive insights into Hyundai Motor America's commitment to driving change and sustainability. Discover how their investment in EVs and infrastructure is propelling them into the future, while ensuring that dealers have the tools and support needed to thrive in this transformative era.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Sharing my sales tactics that will help you gain more sales! 🔥

We sometimes need to step back and reassess if the sales process is still working. We sometimes lose business like telling customers NO to common questions they have. The sales landscape keeps evolving and so do buyers questions and demands from us.

When they call your store or walk-in, they are in market buyers! If we know the asks then we can be prepared to snapback with favorable conversation that moves us forward. We also need replies ready when they ask for things we may not be able to serve up rather than saying NO and deterring any possibilities of a sale.

Understand what buyers want from you as a rep, from the store, from the buying experience and the brand. When you factor this into your sales process equation, you can meet expectations a lot faster and easier!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

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Sales is not for the weak. The more your prospect, the more no's you get. At the same time, the more yes's you get! So keeping your motivation up and onward is key to staying focused, nurturing consistency in growth and winning! Key for top producers!

It's time to check-in with yourself and connect with something in this episode that will help you with this game plan for life!

Discover practical strategies to stay motivated in sales as I unlock ways to stay in the selling game (*from years of failure and personal experiences)!

From setting clear goals and cultivating a positive mindset to embracing self-discipline and continuous learning, this episode provides invaluable insights to overcome challenges, navigate emotions, and achieve exceptional results. Learn the art of motivation, unleash your sales potential, and conquer the competitive sales landscape.

Your commitment to personal and professional growth will in fact keep you motivated even through the valleys we all face in sales!

Dealer Talk with Jen Suzuki Pod |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

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In the competitive world of sales, persistence is the key to achieving remarkable results!🎯

Sales professionals understand that success rarely comes overnight, but rather through consistent effort, determination, and a refusal to give up!

Being persistent in sales means having the resilience to bounce back from rejection, the tenacity to keep pursuing leads and prospects, and the ability to consistently deliver value to clients. It's about maintaining a positive 🧠mindset, staying focused on goals, and continually adapting and refining sales strategies. By embracing persistence, salespeople can overcome obstacles, build strong relationships, and ultimately close more deals! 💸

It's fast-paced right now with an ever-evolving 🚘sales landscape, so being persistent is more important than ever.

With increased competition, changing buyer behaviors, and evolving market trends, sales professionals must be able to adapt and persevere in order to thrive. Persistence allows salespeople to build rapport and trust with potential clients over time, as it often takes multiple touchpoints and interactions to convert prospects into customers. Moreover, persistence enables sales professionals to navigate objections and address concerns effectively, demonstrating their commitment to solving customer problems and delivering value. By consistently following up, staying engaged, and providing ongoing support, salespeople can differentiate themselves from competitors and establish themselves as trusted advisors in the eyes of their clients.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

This episode is dedicated to exploring the transformative effects of adopting a growth mindset! So necessary to achieve the levels you know you are capable of achieving! It’s time to unlock your true potential! ✅

I will equip you with the tools, inspiration, and guidance to adopt a growth mindset and unleash your full potential!

Are you ready to transform your thinking, conquer challenges, and embark on a journey of continuous growth? Tune in and let's unlock the doors to a limitless future together!!!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Welcome to Dealer Talk with Jen Suzuki, where we dive deep into the world of talent acquisition and career development! In this episode, Brandon Hardison, Director of Sales Training with Jim Ellis Automotive Group and an expert in the field, will share invaluable insights and actionable steps on how to effectively recruit today's youth and foster a path towards long-term career success!

Recruiting talented individuals in today's competitive landscape requires a fresh approach and an understanding of the evolving needs and aspirations of the younger generation. Our guest, with years of experience in talent acquisition and sales training, will guide us through attracting and engaging top young talent! It’s outside the box! It works!

During this enlightening conversation, Brandon will explore innovative recruitment strategies that go beyond traditional methods to reach and connect with young professionals in his community!

Check out this awesome video he produced! 👉https://vimeo.com/801245019

But it doesn't stop there! He also delves into the importance of nurturing an effective career path for new hires, providing mentorship, training, and growth opportunities. You'll gain practical insights on how to support team members in remaining knowledgeable in their roles through healthy competition!

Whether you're an HR professional or a business leader, this episode will equip you with the knowledge and strategies you need to thrive in the competitive landscape of talent acquisition. Get ready to unlock the secrets to recruiting and nurturing the next generation of top talent with the best in the biz!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

I’m dialing into one of the most important aspects of any sales call - the greeting! As a sales pro, the first impression you make on a prospect can set the tone for the entire conversation and determine whether or not you will be able to move forward on your end game!

In this episode, I share some of the best practices for crafting a powerful and effective sales call greeting. Learn key elements of a great greeting, including how to introduce yourself and your company, how to establish common ground with the prospect, and how to create a sense of urgency and excitement around the call.

I’ll also discuss some common mistakes that salespeople make when greeting prospects on sales calls, such as using generic or unmemorable greetings, failing to personalize the conversation, or coming across as pushy or aggressive.

Throughout the episode, I share real-world examples of effective greetings (ones I use when I am in dealerships prospecting!), as well as tips and tricks for customizing your greeting to fit the unique needs and preferences of each prospect.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

In this episode I explore the importance of metrics in a car dealership and how they can drive success! I share insights on specific metrics you can track and how they impact dealership's success. From store conversion rates to salesperson and BDC rates, I discuss key metrics that dealerships should be paying attention to and how they can use data to make informed decisions. ✅

Whether you're a dealership manager, salesperson, or just interested in the automotive industry, this episode will provide valuable insights into how metrics can help you drive success.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

👋 Listeners! Especially Dealership Owners and Managers! This is a major problem that can easily be corrected so you make more 🚗 deals!

In this episode, we explore the common experience of customers who work with a 🚘dealership's Business Development Center (BDC) department on the 📞, only to be disappointed when they arrive and find a disconnected sales process! They feel catfished!

Many customers assume that the person they speak with on the phone in the BDC will be their direct point of contact throughout the sales process, leading to a seamless and easy experience. However, this is often not the case. 😬 When this happens, we lose buyers who have neg feels about us, we send biz to other stores and we don’t meet gross potential.

I will discuss the importance of bridging the gap between the BDC and the sales team to ensure a smoother experience for the customer. This may involve better communication and collaboration between the two departments, as well as clear expectations set for the customer at the outset of the sales process. I give ya some of my personal examples that work! 🤗

We also explore the reasons why this gap exists in the first place, including the challenges of managing a high volume of leads and the potential for miscommunication between departments. We offer insights and solutions for dealerships looking to improve their customer experience and bridge the gap between their BDC and sales teams.

Join us as I dive into this important topic and explore how 🚘dealerships can better serve their customers and improve their bottom line by addressing this common issue!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

In this episode of Dealer Talk with Jen Suzuki, we sit down with Marlena Jasso, the Vice President of Operations at Autosled, the fastest growing transportation company in the industry!

Marlena shares her insights on the importance of customer service in the transportation industry and how it has been a key factor in driving the success of Autosled. She also discusses the challenges of implementing new technology and how they have made it easy for people to embrace change, which is essential for growth.

Throughout our conversation, Marlena highlights the company's innovative approach to client care and how they are constantly evolving to meet the needs of their customers. She also shares some valuable tips for businesses looking to improve their customer service and create a culture of innovation.

Whether you're in the transportation industry or simply interested in learning about the role of customer service in business growth, this episode is a must-listen.

Marlena drops a whole lot of inspiration to those of us who serve people in our everyday roles. Some great core fundamentals of building a successful company and team!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

👋 Welcome to this podcast episode where I share my personal actions on how to improve your energy level to boost your productivity and ultimately sell more! 🚗 🛠

As a salesperson, your energy level plays a crucial role in your ability to close deals and make sales. When you are feeling low on energy, it can be difficult to maintain focus and enthusiasm, which can negatively impact your performance.

In this episode, I give you practical tips and strategies that you can implement to improve your energy level and increase your productivity. I cover a range of techniques that can help you optimize your workday well-being. 👊

By the end of this podcast, you will have a better understanding of how to kick up that energy level as a salesperson so you increase your sales and achieve your goals! 🎯

So, whether you're a seasoned sales professional or just starting out, tune in to this episode to learn how to improve your energy level and sell more products!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Join Suzanne Reimer, VP of Marketing at LotLinx and myself on this episode! She has over 25+ years of experience and joins me to talk more about marketing funnels and syncing messages up to the buyer journey! Anyone buying or handling leads will enjoy this one! She focuses on learning, marketing and the automotive industry. We dive into the topic of marketing lead funnels in the context of the automotive buyer market, and explore the importance of syncing ads to various buyer stages. Marketing lead funnels are a critical component of any successful marketing strategy, and are especially important in the automotive industry where the buyer journey can be complex and lengthy. By understanding the different stages of the buyer journey, automotive brands can tailor their marketing efforts to effectively engage potential customers at each stage of the funnel. In today's episode, we will discuss the various stages of the marketing lead funnel, including awareness, consideration, and decision, and explore strategies for syncing ads to each stage. Finally, we will examine the importance of continuous learning in the fast-paced world of automotive marketing. As trends and technologies continue to evolve, it is essential for marketers to stay up-to-date with the latest developments and adapt their strategies accordingly. So, whether you are a seasoned marketer in the automotive industry or simply interested in learning more about marketing lead funnels, this episode is for you. Tune in now to gain valuable insights on how to effectively engage potential customers and drive sales in the competitive world of automotive marketing. sreimer@lotlinx.com 201.906.3707 www.lotlinx.com/learn Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

😁Your body language is a major part of the equation for a buyer to say yes! You can have the right mindset, tonality, words, statements, questions and even rhythm matching the buyers AND if you don’t have the body language that matches up, you put yourself at risk of wasting time, not getting the go ahead and missing out on a car deal.

Listen in and my tips for displaying effective body language when selling a product! 👊

Remember, effective body language is just one aspect of successful product sales. It's also important to have a deep understanding of your product and your potential customers' needs and concerns, as well as the ability to communicate effectively and listen actively. Combine these two angles and your selling more now! 🥇

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

He was incredibly generous with his time allowing me “as much time as you need Jen.” For nearly a full hour you will see Mike Maroone on a personal level while he opens up about family, business, his time at AutoNation and what he sees as the future in automotive.

There’s something in this episode for every dealership team member!

Mike Maroone served as the President and COO & Director of AutoNation from 1997 to 2015. While he served, he oversaw the operations of the largest automotive retailer in the United States, which operates over 300 locations across the country. After retiring from AutoNation, Mike continued to be involved in the automotive industry and recently bought dealerships in the state of Colorado while serving on the board of directors for several companies.

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Well, the knife fight is back again in sales! Buyers are shopping to find the best deal and the car they found online which of course may be in transit, deposit on it or unavailable. Half the time the car they are inquiring about is in fact ready to be sold! Either way, teams must be prepared to serve of what we CAN do and not what we can’t do.

When you use the word “discount” to get people on board you are actually devaluing your credit, your abilities, your skills, your self worth and confidence…you are devaluing YOU, the main part of the decision making process. So, listen in as I share ways to handle future buyers who are pushing back.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Don’t let this question kill your sales opp’s!

I hit up both angles when you don’t have it and when you do! Buyers today are making the calls to dealers and asking the questions like, “What’s your market adjustment? How much is it? What do I get for that?”

Know what you are going to say in your reply. Be friendly and empathic in your words and tone. We are all dealing with inflation and it sucks. No one is happy about it. And we have to explain a bit more so we get buyers on board!

Have a snapback - practice it so your answer is quick and snappy with clarity and without hesitation. 😉

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Learn ways to build a winning team! These are actual strategies I use with dealership managers. 🤩 Nurturing team member growth is a high priority for my best clients. Even when they are incredibly busy destroying goals set and in the midst of huge selling months, they still follow the strategies I share in this episode!

✅ Improved Sales performance, Consistency, Adapting to Change, Increased Motivation & Better Client Relationships is the END GAME! I lay it all out for you!

Please contact me with any feedback, additions and comments.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Bruce Miller shares his incredible life journey from salesperson to dealer. Find out why his motto is, "All Gas and No Brakes!"

He will inspire you to live your life right NOW! He explains why this is a core foundation for his everyday decisions and why. There is much to learn from this man who has been through incredible adversity throughout his life and managed to change his life course for the better.

"The ups and downs are stepping stones to becoming a better person and partner with growth mentality", he says. Meanwhile, he sold over 700 used cars in his first year of business! 🏆

"Never stop learning" he says and you will understand why this is so relevant to all of us in a world that evolves at lightning speed!

He proves that adversities can propel you forward.

Bruce Miller, bruce@millermotorswestbank.com | cell 504-615-9297

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

STELLAautomotive.com is an artificial intelligence digital voice assistant that answers your car dealership's inbound service calls.

The data is telling us to change our thinking about follow up!

Sharing some new mentality on your content drip!

Take a hard turn from obvious sales messaging to branding your value! Show off your team, dealership and you so when the car buyers are ready they think of you!

Value based messaging! Yessss!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Kayla Kody, Vice President of Richmond Ford Auto Group is always thinking about the client experience. She challenges dealership processes to find more modern and efficient ways to save money, improve CSI and maintain happy team members! Hence, the focus on starting the sale using a digital retail tool AND implementing a 4-day work week!

Imagine the talent they attract with all of this goodness surrounding improvements on peoples lives!

Her recent showroom sales process update is proving increased grosses and F & I product sales! She opens up about how it all works!

Get inspired!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Ready to learn some things that most car people do not know?

This is a great episode where we have a solution provider talking with one of the biggest names in dealer transportation! Learn how both dealers and transporters operate which impacts how dealers overcome inefficiencies from finding a reliable transporter to streamlined billing. There's so much we unpack!

Ever wonder how the dealership transportation and the logistics sides work? We slide in from the transporters perspective today!

I have two guests! Dan Sperau, Co-Founder and COO of Autosled and Ty Thompson, CEO of Cars on the Move for 25 years! They will be discussing the obstacles and opportunities facing transporters today. Transporters & Dealers are interconnected- they need Dealers, but Dealers need the Transporters!

Contact Info:

Dan.Sperau@autosled.com

TyThompson@carsonthemove.com

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Mentality of todays educators and coaches - How We Became Automotive’s Best!

Get to know the guys training all over the country along with myself. Know us on a much deeper level. We chat about what it takes to be successful in the car biz!

✅ The Why?

✅ What Brought Us to Automotive

✅ How Did We Survive Selling Cars?

✅ The Mentors That Motivated

✅ Hardest Lessons

✅ Greatest Rewards

What Are You Capable Of? What is your opportunity to grow? We hope to inpsie you in yoru journey.

Stay humble. Stay hungry. 😀

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Your phone process can hold you back from selling cars. Not being preapred with effective questions will also prevent sales. Be sure you are updated and relevant right now! You don’t want to miss a deal! It’s happening in every dealership when there isn’t an updated game plan to handle todays headwinds.

I like the📱phone because they are buyers! Have a game plan for when you do and do not have the car. I’ll share my mentality with you along with my sales techniques. SO, be ready to take a lot of notes! 📝

Are you selling at MSRP?

What rates are you seeing?

What’s your markup?

What’s the residual?

I want a trade value and I live far away.

These are everyday questions that you need a plan to mitigate them and be confident enough to snapback and get this opportunity moving forward! I'm hookin' it up in this episode!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

🤔 What does it mean when people say focus on the basics of selling? There are some basics like building relationships, identifying client needs, pipeline management, closing deals, call planning, qualifying and so much more! In this episode I touch on some of these!

I will help you consider important parts in your sales process right now.

Be sure you are ready to sell when you show up! This chat will get you in the mood! 🥇

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Tim Kraemer has achieved BMW of North America's highest honor not once but 9 times...the Center of Excellence Award. Only given out to top 32 dealerships for delivering exceptional sales, service and customer experince. But, that's just one accolade, he's undeniably well-respected and you will see why in this interview!

He was a former Senior Vice President and General Manager in Minnesota's most prestigious automotive group. He has gained so much experience since climbing his way to dealership Partner. Tim is on 🔥fire🔥 and he drops a lot of great advice, lessons and actions to further develop people and organizations. On the drop of a dime, I ask him to give me his top 10 Must-Do's Everyday - find out what they are!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

A new year presents new opportunities to grow and prosper. Building a strong team is on the mind of so many right now as the auto industry pivots again. feeling inspired talking with Bill Carmichael, former CEO of Summit Automotive Partners who led 14 years in this role. He started as a vehicle salesperson and rose through every rank to become CEO. This casual chat will endorse leaders who are carefully growing their business, teams and self. Bill shares many lessons learned that are so relevant in todays times. “Stay curious. Stay humble. If you see a problem, fix it so it’s sustained." "Build a culture so strong that the people within will defend it. If you don’t want to be part of the culture, they will reject you. That’s a transfer of ownership, so we don’t have to remind people anymore. When you can get proper buy in at this level, our jobs are easier, customers are happier and we can create the magical high performance team.” - Bill Carmichael Bill's Favorite Books: Service-Profit Chain, James Heskett, W. Earl Sasser, Jr, Leonard A. Schlesinger

7 Habits of Highly Successful People, Stephen Covey

“With People, slow is fast and fast is slow”

21 Irrefutable Laws of Leadership, John C. Maxwell

Changing Minds, Howard Gardner

Difficult Conversation, Douglas Stone, Bruce Patton, Shelia Heen

The 5 Temptations of a CEO, Patrick Lencioni

4 Disciplines of Execution, Chris McChesney, Sean Covey, and Jim Harding

Thinking Fast and Slow, Daniel Kahneman

Punished By Rewards, Alfie Kohn

Drive, Danial Pink

Multipliers, Liz Weisman

The Way of Integrity, Martha Black

As the Man Thinkith, James Allen

The Ego is the Enemy, Ryan Holiday

From Strength to Strength, Arthur C. Brooks

The Power of Positive Thinking, Norman Vincent Peale

How to Win Friends and Influence People, Dale Carnegie

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com Check out our sponsor! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

To all the dealership leaders out there! This one is for you! You likely have been thinking about getting your store to it's next level! So, here we go! I've got plenty of areas that will get you there in this episode. 🔥 All results-proven through time spent on each example given in my clients dealerships.

Some things will need a bit of TLC this year! I share multiple areas that have been game-changers for my dealer clients. If you are rethinking onboarding, pay plans, mental health team member support, team training, building a team, those save-a-deal meetings and even simplifying your sales process...I packed a quick chat on all of this for ya!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

STELLAautomotive.com is an artificial intelligence digital voice assistant that answers your car dealership's inbound service calls.

Service Managers your Advisor's def have options when your customer tries to push back when you hit 'em with the bill! In this episode, I break down all sorts of techniques that will get you thinking about your checklist when you are crossing off angles to... TRY AGAIN for the sale! 🏆

Having lots of techniques to handle all sorts of scenario's you are up against everyday is the way to rise and keep ongoing success in tact!

You're welcome! 😜

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

STELLAautomotive.com is an artificial intelligence digital voice assistant that answers your car dealership's inbound service calls.

Hey Listeners! It's important to me to share new tech that I can get behind. AutoSled.com has grown significantly over the last 3 years and as soon as you use their app you will see why. It's cool. It's modern. It's revolutionary! They removed all the annoying barriors in transportation.

In this episode you will hear from Marc Bortnick from Bob Bell Automotive in Maryland. He opens up about ihis experience using their product. He talks about his group's experience using Autosled from the very beginning since he was an early apdopter. You will hear Marc's specific vehicle transport examples, as well as cost-savings and technology benefits!

Going to NADA Show? AutoSled.com will be there too - Booth #3323, Hall C. They are giving $100k cash back! Go check them out and get a demo!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

STELLAautomotive.com is an artificial intelligence digital voice assistant that answers your car dealership's inbound service calls.

Meet Eric Painter and Brandi Counter, both highly experienced working in dealerships and with the tools dealers use to lock-in great client experiences, stay efficient, and improve ROI!

Have you met Stella? She answers calls in seconds, answers questions, routes calls and even sets up service appointments!

I have always been obsessed with service and sales calls so I had to share this amazing product! All my expert colleagues agree with me, this works! Callers never wait on hold!!! Your first impression with new clients is solid! Your existing clients get what they need... FAST!

Stella AI NADA Show booth #6047. Contact them to meet up and see what I'm taking about!

eric.painter@stellaautomotive.com

brandi.counter@stellaautomotive.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

STELLAautomotive.com is an artificial intelligence digital voice assistant that answers your car dealership's inbound service calls.

With over 100 million shopper interactions per day being tracked, it’s easy to see what’s trending with online shoppers and vehicles listed. WIth all this data, you can see where the market is headed and quickly identify target areas that help dealers move to where the market is headed.

The auto market is transitioning faster righ now then the last 25+ years! You know what this means...stay alert! Cars are more expensive. Trade values are declining. Interest rates are high. Margins are dropping. Market is tightening. In this episode, learn where the opportunities are right now!

Neal Gann, President of Lotlinx.com will share current data trends like this one - spike in demand for cars under $25k and little demand $40k+ cars!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

STELLAautomotive.com is an artificial intelligence digital voice assistant that answers your car dealership's inbound service calls.

I 👂listen to a ton of Service MPI sales 📞calls and in this episode I pinpoint an area on these calls that will pick you up more approvals!

MPI sales calls can easily be an area to target to improve conversions. As you begin to focus on all aspects that can help you improve your goals, hit your numbers and pay you more - this will be a 🔥card to add to your deck!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

STELLAautomotive.com is an artificial intelligence digital voice assistant that answers your car dealership's inbound service calls.

🛠The multi-point inspection is one way to boost 💰income levels this year! It’s certainly an opportunity to grow your book of business! This episode will get you dialed in!

The MPI is often a requirement in every car dealership. It’s an important service that will include checking the fluids, vehicle efficiency, tire conditions, and a variety of other parts of your customers car. This report ensures your client is informed and aware of the status of their car and knowing if its safe and in good condition. How you go about it makes all the difference in your coversions - I share some tips!

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsor!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

I am thrilled that Ali Reda, a humble guy, who sells a ton of cars consistently every month would block off time to visit with my Level Up Now class! It's December and the busiest month for most dealerships. But, Ali is determined to give back to all of us who will listen. He seems to have a bigger purpose in life than just selling cars - he cares deeply for people. And through relationships in his community, he has built an incredible business selling cars!

Ali sells Chevy and Cadillac in Dearborn, MI. He says all the leads he needs is right here in his community of 110k. And, I must mention the home of Henry Ford and Ford Motor Co headquarters. He certainly loves a challenge!

He went from 25 cars/month to his biggest month in 2021 - 200+ cars!

Find out what you can do to get to levels you may never have thought possible!

✅Get his book - HowtoSell100cars.com | ✅Join his high performers group at ThePinnacleSociety.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsor!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

I am always talking about video in my sales classes. Why? Because the data proves it out and it gets buyers engaged and resurrected when they ghost you. Salespeople are steady in asking me how to get people to respond more - well, video is def one way to do this! Video has a lot of success but why doesn’t everyone do it? My buddy at CoVideo suggests getting really good at only 3 video types. You can recycle these to start off! The important part is to just try doing this thang! I had Dustin from CoVideo as a guest speaker in my Level Up Now class. I learned a few new video sales techniques and I want to share those best practices with you! I debrief his lessons and serve up some of my own in this episode! Spoiler: Keys in hand…is just one technique I learned that I felt was worth sharing! But, you should listen to this episode to learn a few more to add to your playbook! Reach out to Dustin Baumis @ dustin@covideo.com Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com 🔥Check out my sponsor! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Welome back Dealer Talk with Jen Suzuki Podcast Listeners!

You may need to pause and play back this episode more than once!

I'm packing in a whole lot for you to consider as you start to focus more on call opp's that crush! You can maximize income potential by with a call plan! Let's GOOOOO!

I pause and play an actual role-play with a salesperson to serve up even more techniques than what you are using! As I always say, all sales teams must have the goal of learning new techniques and be ready to play them when the time is right!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

Check out our sponsor!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

You know what ⏱it is! Are you ready to learn a way to generate your own leads, brand yourself and build a presence that attracts car buyers?

I recently had a guest in my Level Up Now class (edealersolutions.com) to teach us how to leverage social media in car sales. He’s a friend and colleague, John McAdams, VP of Sales @ SOCIALDEALER.com | j.mcadams@socialdealer.com.

The hundreds of dealerships that tuned in had so much interest, I decided to debrief the class in this episode! So, get ready to take some notes and reach out to John with any questions!

Remember this, we know business has ups & downs so as you build a presence you will gain + reputation, presence and have a wider audience of car buyers (not just your family/friends😉)!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

STELLAautomotive.com is an artificial intelligence digital voice assistant that answers your car dealership's inbound service calls.

I was interviewed for U.K.'s #1 automotive podcast. Simon Bowkett, Founder of Symc Training, is a great interviewer and sales trainer who managed to pull out all sorts of insights, sales processes and even some personal parts of my life! This is great for dealership owners and managers heading into a new year and are thinking about initiatives to improve their businesses. I have worked in dealerships for over 20 years and I am in dealerships weekly working alongside both service and sales teams. These experiences allow me to see loads of different ways to operate and recognize both pitfalls and strengths in various processes. I know everyone who listens will gain something that will impact their perspective and even find useful in growth mode!

U.K. Podcast: Selling In The Motor Trade with Simon

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

STELLAautomotive.com is an artificial intelligence digital voice assistant that answers your car dealership's inbound service calls.

Learn fact-finding questions that help you poke around with buyers so you can hunt for the 🚘 deal!

Learn my categories and questions I use to engage buyers. These questions will also help you connect with people so it's easier to write business! So, get some of my best questions that I’m using with car buyers right now!

It's time to fact-find! Sharpen your skills and destroy any sales opportunity in your path! Let’s go!!!!!

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

STELLAautomotive.com is an artificial intelligence digital voice assistant that answers your car dealership's inbound service calls.

Lee Keshishian built one of the first solar power companies and became a force building Solar City from 400 to 1500 employees. During this time, they were acquired by Elon Musk at Tesla. Today we know the company as Tesla Solar.

He is always on the forefront of leading technologies and through much experience is now charging forward building AutoSled. He shares his journey and how he is leveraging that experience with the involvement of automotive transportation. It’s a a shake up and it’s exciting to see tech impact progress!

Data and efficiency with mom and pop on transporter side running alongside the inventory capabilities on the dealer side. They are bringing visibility to transportation and giving dealers a whole new broader opportunity to look at the view of selling cars on their lot. Now they can expand their marketplace. Dealers will enjoy listening to find out what is changing and maybe even expectations will change!

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

STELLAAutomotive.com is an artificial intelligence digital voice assistant that answers your car dealership's inbound service calls.

Meet Josselyn Boudett, the Founder and CEO of Stella. She is an OG of AI and after years of experience with the largest companies developing AI, she custom built AI for car dealerships to solve some of their biggest challenges. Tech is evolving and allowing for efficiencies that save in expenses, assist with consistencies and ensure customers are being served immediately. Is AI right for your dealership? Will it elevate your service and sales experiences, revenue and CSI? 🤔 Listen in and see what you think! The consumer gripes are real and holding or pressing a bunch of buttons is old school now. Integrated with CDK, XTime, Affinitiv, MyKarma, Dealer Socket and Techion…more on the way! Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com Check out our sponsors! LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Autosled is the next-generation automotive transportation logistics platform and marketplace. STELLA is an artificial intelligence digital voice assistant that answers your car dealership's inbound service and sales calls.

The waitlist had a solid purpose when it came to be! Marry a car buyer with an inbound unit, I mean there wasn't a whole lot of choices to sell a new car with very little inventory on the ground. Head to the list right away to see if buyer would put down a deposit on one of them. Wait for it to come in and ba-boom, sell a car. BUT, oh has it changed as of recently as new cars start to accumulate on the lots.

You see the waitlist has become a threat. Wake up everyone!

The waitlist is preventing you from doing deals today! The waitlist is seeing fallout! The waitlist requires extensive follow up and if you don't do it - Deliver updates tat is, the good and the bad news on a reg - ya out. So look, here’s my advice - don’t run to the list anymore as a first sales process.

Find out more and the benefits of switching up your sales process right now so you maintain that income you have been lovin’!

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors!

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled is the next-generation automotive transportation logistics platform and marketplace.

STELLA is an artificial intelligence digital voice assistant that answers your car dealership's inbound service calls.

Welcome back to Dealer Talk with Jen Suzuki!

If you had to target some aspects in your day-to-day business that would help you increase your income potential, what would they be? 🤔

I can guess several but on this episode I pull out just one and remind our service teams that it’s a small action that will impact multiple line items and income. Spoiler alert - Are you focused on your loyal customers? It's a thing!

And just a little prep work will lead you right to the 💰! Listen now for some thought starters on approaching your client base, increase your RO ticket value and meet your goals!

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsor LotLinx.com.

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

This is for both Service & Sales teams which includes BDC! A quick talk that will pay you $$$! I'm off the cuff with a quick zoom in on this one thing that helps everyone move deals forward. I've just left a client dealership training so this is 🔥hot🔥 on my mind!

I always see the struggles with both teams so I am offering some advice that is relatively easy to do and then get the sale.

It's all about connecting with people!

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors LotLinx.com and AutoSled.com.

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Dave Hefko is the Vice President of Mainstream Brands Carousel Motor Group and General Manager for Coons Rapids CDJR. He is an outstanding leader who embraces an employee first culture - built on honesty, integrity and hard work.

His favorite part of the job is to move people up!

We get into building a winning management team, mentorship and he offers a lot of solid advice for every person in every role in the business.

Dave once told me and I think it sums up this episode,"Ordinary people can do extraordinary things in this business."

About Dave Hekfo - Dave joined Carousel Motor Group in 2019 and is the General Manager at our Coon Rapids Chrysler Dodge Jeep Ram dealership. Dave has over 20 years of experience in the automotive industry, including most recently 19 years as Vice President at Metropolitan Corporation. Dave has received his Executive Management Certificate from the University of Minnesota-Carlson School of Management, as well as his Leadership Development Certificate from Rollins College. In his spare time, Dave enjoys spending time with family and friends, vacationing in Florida, and downhill skiing at the nearest ski hill.

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsor LotLinx.com.

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

This is a great episode to send to all your Service Advisors! And if you are in sales, you will gain insights that will help you too!

Why? Because we all need to know why people choose us to do business with! Each frontline touch point in a client experience makes all the difference in bottom line.

I share several ways to increase income potential but I also give an example of what to say to a client. Pay special attenton to the words I choose to use to make a positive impact when writing service.

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors LotLinx.com and AutoSled.com.

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled is the next-generation automotive transportation logistics platform and marketplace.

This is a great episode to send to all your Service Advisors! And if you are in sales, you will gain insights that will help you too!

Why? Because we all need to know why people choose us to do business with! Each frontline touch point in a client experience makes all the difference in bottom line.

I share several ways to increase income potential but I also give an example of what to say to a client. Pay special attenton to the words I choose to use to make a positive impact when writing service.

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors LotLinx.com and AutoSled.com.

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled is the next-generation automotive transportation logistics platform and marketplace.

Neal Gann, President of LotLinx and longtime friend of mine shares what he knows will help dealers right now with inventory turn. We have a jam-packed episode full of thought provoking discussion about knowing the changes happening right now in the market that will impact your buy/sell inventory. The data is incredibly interesting and publics are taking big losses - staying aware will help you make great decisions that prevent lo$$.

Know your inventory and what will you do to clean up inventory and get off lot and stock inventory that people want. He wants you to be aware.

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors LotLinx.com and AutoSled.com.

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled is the next-generation automotive transportation logistics platform and marketplace.

Neal Gann, President of LotLinx and longtime friend of mine shares what he knows will help dealers right now with inventory turn. We have a jam-packed episode full of thought provoking discussion about knowing the changes happening right now in the market that will impact your buy/sell inventory. The data is incredibly interesting and publics are taking big losses - staying aware will help you make great decisions that prevent lo$$.

Know your inventory and what will you do to clean up inventory and get off lot and stock inventory that people want. He wants you to be aware.

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors LotLinx.com and AutoSled.com.

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled is the next-generation automotive transportation logistics platform and marketplace.

The Dealer Transportation Model got shook by this Entrepreneur, Dave Sperau! He got dealers time and 💰money back by helping car dealers streamline the process after buying a car from auction. He’s found a way to not only save dealer money but created tons of efficiencies so everyone involved gets time back to do other things like write 🚘deals!

He was buying thousands of cars for his dealership. And one day, he said enough is enough there has got to be a better way to avoid the worry of transporters getting the car to him and quickly so he could get it in the shop and get it on the lot and move it. There wasn’t just this one problem…it snowballed into so much more from there. I’m sure any dealer can relate to not just the turnaround time but the accounting, ridiculous amounts of check cutting, difficulties reconciling because drivers are on the road and can’t cash checks for 30-45 days… so he basically started his own Uber for transportation!

This is Dave Sperau personal cell 678-794-1787. He wants to hear from you! Email him at david.sperau@autosled.com

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors LotLinx.com and AutoSled.com.

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled is the next-generation automotive transportation logistics platform and marketplace.

The Dealer Transportation Model got shook by this Entrepreneur, Dave Sperau! He got dealers time and 💰money back by helping car dealers streamline the process after buying a car from auction. He’s found a way to not only save dealer money but created tons of efficiencies so everyone involved gets time back to do other things like write 🚘deals!

He was buying thousands of cars for his dealership. And one day, he said enough is enough there has got to be a better way to avoid the worry of transporters getting the car to him and quickly so he could get it in the shop and get it on the lot and move it. There wasn’t just this one problem…it snowballed into so much more from there. I’m sure any dealer can relate to not just the turnaround time but the accounting, ridiculous amounts of check cutting, difficulties reconciling because drivers are on the road and can’t cash checks for 30-45 days… so he basically started his own Uber for transportation!

This is Dave Sperau personal cell 678-794-1787. He wants to hear from you! Email him at david.sperau@autosled.com

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors LotLinx.com and AutoSled.com.

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled is the next-generation automotive transportation logistics platform and marketplace.

The term 'fat and happy' is coming to an end. In this episode, we have a deep discussion on how do you get your sales teams to next level and raise the bar? I'm talking managers and salespeople!

Brent Gardner, Partner of Central Valley Automotive Group and their Corporate Internet Director, Jonathan Guzman join me to share new ways to reset the sales department and take action right now!

We talk evolving pay plans and roles as well as raising the bar!

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors LotLinx.com and AutoSled.com.

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled is the next-generation automotive transportation logistics platform and marketplace.

Who is confirming your stores appointments? Make sure this person or team is 🎧 listening to this episode! Improve the value and meaning of your visits!

Assuming appointments are getting confirmed is never a good thing! Maybe you have a BDC doing this but many are understaffed right now.

Increase appointments and prevent no shows. Then, watch the increases in RO's, grosses, and car sales POP! 💰

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsor LotLinx.com.

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Who is confirming your stores appointments? Make sure this person or team is 🎧 listening to this episode! Improve the value and meaning of your visits!

Assuming appointments are getting confirmed is never a good thing! Maybe you have a BDC doing this but many are understaffed right now.

Increase appointments and prevent no shows. Then, watch the increases in RO's, grosses, and car sales POP! 💰

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsor LotLinx.com.

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Rick Dearden, LotLinx Director has a highly experienced dealership background and passion for the car business! His extensive experience in dealerships and as a Hendrick General Manager gives us a true action plan for wiping out used car margin loss. He opens up and walks us through how to handle the current headwinds many are facing as inventory turn days are increasing. Some will start markdowns but Rick explains the digital landscape showing us how to leverage tech to avoid this and maintain gross. He shows dealership managers how to get ahead of this problem and gives us a strategic plan to follow!

Rick Dearden | rdearden@lotlinx.com | cell 803-429-2217 💬

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsor LotLinx.com.

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

🏆 Win mode turned on! 🏆

Do you plan your workday? You can go with flow and handle whatever comes to you or do you go in thinking about and acting out a strategic plan. Curious what a Service Advisor or Sales Pro day would look like to be a top 10 producer in your store?

Service Advisors - look at anticipated work the day before! What are you looking for....find out as I expand in more detail!

Salespeople - Gain ways to prepare for managing your time and make the most of the opportunities so you put all the deals together! It's all about having a strategic plan so you excel and sell more, crush CSI surveys and prevent fall out from your deposit list.

Have a strategy to maximize the effectiveness of your workday! 💰

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsor LotLinx.com.

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

As I travel and train in dealership service departments, I always see what's going on and find ways to level up everyone's game! I enjoy sharing what I see, learn and know with the intentions always to help someone else improve their outcomes.

This episode is pure 💰money💰 moves! I share my 5 major approaches to to handling service custoers each and every day.

Managers should have their entire team listen, take notes and huddle up to discuss how these CX rules apply to your service department. This will emphasize the importance of championship mentality!

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com |

Check out our sponsor LotLinx.com.

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Today’s episode features one of America’s most prestigious car dealerships, New York-based Rallye Motor Company, and its visionary President and CEO, Juliana Terian!

She shares her success story that is sure to inspire and motivate!

Her architecture background of 20 years helped her transition into taking over one of the leading luxury auto groups.

Her corporate values and support of community with meaningful organizations while empowering employee relationships has had a resulting effect on the Rallye team. Dealerships often contribute significantly to their communities and yet rarely talk about what it does for everyone involved. There is a lot of team building while coming together for greater good.

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsor LotLinx.com!

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

How you handle customer heat impacts your entire day and potential income.

Is it me or does it seem like customers get heated real fast these days? Maybe it’s all the world stresses and anxieties of uncertainty coupled with rising prices everywhere we turn. Whatever is going on is causing heat and we need a plan to minimize and be able to walk away in a headspace that allows you to get on with your day and write more business!

In this episode I share ways to approach heat and overturn.

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com |

Check out our sponsors, LotLinx.com & CarWars.com

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CarWars is a comprehensive call tracking and phone handling solution that allows dealerships to gain visibility on phone calls, capture more leads, and improve the caller experience.

Jackie Anthony and I chat about call tracking and how to improve bottom line with dealership service & sales teams. 🎧Listen all the way to the end because we give real-world activities managers can use with their teams to dial into better processes!

Find out if your clients are truly satisfied with your team on the phone and the client experiences they are receiving!

Dealerships are using call-tracking to:

Capture More Business | Improve Client Experiences | Maintain CSI | Get to Next Levels | Call Coach | Fact Check

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Jackie Anthony, Director of National Accounts at Car Wars | jackie@carwars.com | Text/Call 206-456-4404

Check out our sponsors LotLinx.com & CarWars.com! LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Car Wars is a comprehensive call tracking and phone handling solution that allows dealerships to gain visibility on phone calls, capture more leads, and improve the caller experience.

Randy Parker, Senior Vice President of Sales, Hyundai Motor America talks openly to us about current client winning strategies for both sales and service teams as the industry evolves faster than ever!

Our chat will keep you in the know to remain competitive with more electric and hydrogen powered fuel cell vehicles hitting the roads! Electrification is a big topic in both service and sales. Randy talks EV in a nutshell!

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com |

Check out our sponsors LotLinx.com & CarWars.com! LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Car Wars is a comprehensive call tracking and phone handling solution that allows dealerships to gain visibility on phone calls, capture more leads, and improve the caller experience.

It’s easy to fall into a transact hard mentality when you are in a commissioned sales role. We are in ever-changing times and service departments are busier than ever while sales departments struggle with inventory and MSRP+ market adjustments. Each challenge causes Service Advisors & Vehicle Salespeople to speed through the sales process. One thing remains certain, every long-term client is dependent on the type of relationship they have with their trusted source - that’s you! So, check out this episode and learn important ways to focus on slowing down to build relationships with your clients!

Connecting with customers is how you make sales💰 and get your numbers📈 to the next level!

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com |

Check out our sponsors, LotLinx.com & CarWars.com

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CarWars is a comprehensive call tracking and phone handling solution that allows dealerships to gain visibility on phone calls, capture more leads, and improve the caller experience.

Brian Benstock. He’s Partner, GM & Vice President of Paragon Honda and Paragon Acura in New York. This man is going to get you out of your seat and thinking about leadership and potential - in life and business! He is well known for his thought leadership and champion mentality! He's a friggin' lion and I enjoy his laser-focused growth mindset! He lets us in on some of his routines, insights and goals.

We also spend time chatting about what's ahead in the car industry from client retention, service and sales departments to EV and retailing vehicles!

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com |

Check out our sponsor, LotLinx.com! LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

This is a secret sauce episode. I'm not kidding. This is a moment. You want to build clientele for yourself and your dealership, right? I'm going to unleash somethings that no-one talks about or considers. This info is for the progressive, the champions and the ones who want a competitive advantage!

Service & Sales Teams: Find out how to improve customer satisfaction, ticket grosses, vehicle sales, retention and make your job a whole lot easier. What's awesome, is that anyone can do this!

Remember this: One Team. One Client.

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com |

Check out our sponsor, LotLinx.com! LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

This is a unique opportunity to meet a leader in education and at a University known for their entrepreneurial and free-enterprise spirit. NU is the only school in the U.S. offering an Automotive Marketing & Management and Automotive Aftermarket Management Bachelor’s Degree Academic Programs.

In this episode, you will enjoy getting to know Dr. Kent MacDonald the President and Chief Executive Officer of Northwood University, a private school in Midland, MI. He’s approachable and fair in our discussion about attending college. It’s an honor to share time with this heavyweight as NU gave me life. I was selling cars, doing well and wanted to get to my next level. Northwood was the answer. We both share personal stories and insights about the impacts of higher education.

Join us as we discuss:

✅Skills necessary to develop a career

✅Value of a college education

✅Competitive advantages of college degrees

Admissions | admissions@northwood.edu |
Phone: (989) 837-4892

Dr. Kent MacDonald, President and CEO | macdonald@northwood.edu

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com |

Check out our sponsor, LotLinx.com! LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Without a solid 1st impression you stand to lose confidence and respect from your client. This is def not going to help your selling game! 😬 I pack this episode with thought provoking actions that focus on connecting with your clients through... you guessed right...that 1st impression! I also pop in some easy plays that will get you clients for life! 💰 New clients vs existing ones - I'll get you thinking about how simple it is to make clients feel valued and appreciated! Hey, you know what...that sounds like, a line item 😜!

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Hit up our sponsor LotLinx.com up! LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Bridging Service Advisors and Sales Pro’s is critical to everyone’s success. But how can Managers unite these two and encourage relationships amongst both teams? It starts with the convo! We get it poppin’ on this episode! 😎 WIIFM - What’s In It For Me…find out how to ignite a great relationship with your client! It all starts with the entire dealership team getting involved in the way clients FEEL when interacting with you! Learn a few money moves that will help you stay mindful in delivering client experiences unlike no one else! This is what keeps them coming back to you! 💰 Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | Hit up our sponsor LotLinx.com up! LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In this episode Jim and I talk entrepreneurship and how Bridgett and himself built a news network! They have conducted over 5K executive interviews and his insights are powerful!

We talk impactful industry shapers he has interviewed plus industry forecasts!

Together, Jim and his wife, Bridgett Fitzpatrick co-founded the first online automotive news network with over 110K subscribers and in their 10th year! What might surprise you is that they figured it all out without network experience! 😳

He shows up every week to bring the auto industry the latest news and developments and is an online source for the retail auto industry, his guests are industry influencers, executives, trainers, consultants and authors. These sources are incredibly powerful to gain insights from and provides dealers with the information they need to run their dealerships more efficiently while driving greater profits to the bottom line. He meets all of the players and brings out the knowledge that allows us to consider viewpoints, ideas and even contemplate what the future holds.

Guest: Jim Fitzpatrick, the Co-Founder of JBF Business Media, CBT News Automotive Network and Atlanta Small Business Network. jfitzpatrick@cbtnews.com

Host: Jen Suzuki, Founder of eDealer Solutions | jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Sponsored by LotLinx.com.

Dealers often spend 80% of marketing spend to market only 20% of the cars in inventory! The bulk of the traffic is all too often on cars that will move anyway! Find out ways you can build campaigns to market vehicles that aren't being seen online! And find out how you can mitigate markdowns and actually increase prices to move cars!

Here are some key highlights with Kelly Good Stoop, Regional Director at LotLinx. kstoop@lotlinx.com

12:00 - What TURNx can do for dealers. It’s free! Look at specific vehicle demand, asses trends and make better business decisions.

14:45 - Control inventory marketing. Campaign examples to move vehicles at highest profit potential! Use live market data to see where demand is and market accordingly. You don’t have to drop prices! Often times, you should raise your prices!😯 Find good quality traffic for your cars in inventory! So many times, the vehicle is not being seen effectively because of the marketing.

20:00 - Where do you find the in market buyers🤑? What changes for dealers when they use this technology? 3rd party directory data can see on a car-by-car basis the traffic each one is getting.

23:00 - What does channel driven marketing mean? How does it impact marketing inventory online? And social marketing too? Machine learning only budgets to promote cars that it knows it can help move.

25:45 - Dealers can upload their vehicle🚗inventory🚙 into this system to obtain valuable information to see impact of marketing $ spent. Not all of your cars are being seen.

31:00 - Discussion on using this tech to hold 3rd party vendors accountable. 💰Avoid overlapping marketing tools. Being unrestricted by channel will allow you to pinpoint the right vehicle to the right buyers at the right time! Strategic ways to market your inventory. Ensure all the tools you pay for are helping you get a ROI.

34:45 - BDC bangs their head against the wall because they are working poor quality traffic. You can avoid this and get them in market buyers from your own site that proves highest closing ratio.

36:00 - VIN Strategy Report - figures out the path that will yield best results. Days on lot ✅ Look at 60+ days ✅ See $$ discounted! And how many cars were discounted! And how many of these vehicles were in demand. 😳 See which vehicles you can mark back up! 💪

39:50 - Dealers are in control of their marketing, spend, and ROI! All of their dealer partners see progress! They identify shortcomings and develop a campaign to chip away at gaining market share. Biggest success stories!

jennifer@edealersolution.com | edealersolutions.com | 800-625-1590

Sponsored by LotLinx.com

I look for people that raise the bar in the auto industry and bring new tech to the table to help dealers succeed. Only those that truly get after it to help dealership teams win! Everyone needs trades to fuel their used car inventory right now and I had to tell you about this innovation from FRIKINtech! I’m always so focused on client retention with my clients and making sure sales strategies produce lifetime customers! Nothing falls short here on this goal! I wanted you to learn about this tech that cuts out human time spent on prospecting. It’s reverse engineering and it’s proven. Gain a used car. Get the Service ticket. Sell a car. Keep a client. Nuff said! Oh and you don't have to lift a finger to get customers to raise their hands and tell you they are interested in selling you their car? Huh, how?

Alex Snyder, Co-Founder and President of FRIKINtech | alex@frikintech.com | SERVICEiQ

Sponsored by LotLinx.com.

jennifer@edealersolution.com | edealersolutions.com | 800-625-1590

He started his career as an auto Technician. Today, he has developed an incredible leadership team. Inder Dosanjh, Dealer Principal of 18 dealerships in Northern California. He’s my long time friend and colleague who I’ve personally been motivated and inspired by for well over a decade. He had a few stores when we met and I’ve had the privilege to see what it takes to scale and become one of the powerhouses in the auto industry.

He opens up and shares his journey in life, hardships that shaped his future and offers leadership approaches. He even drops his take on the future of the auto industry! This is an inspiring episode!

✅Leadership | ✅Growth Mentality | ✅Business Culture | ✅The Future in Automotive

jennifer@edealersolution.com | edealersolutions.com | 800-625-1590

Sponsored by LotLinx.com

So much good stuff in here on how managers and salespeople can improve client retention. I share at least 10 ways to incentivize on the outcomes we are focused on. You know, prospecting, appointments, and sales!

-Incentives💸

-Hit Lists 📞

-Notes📝

-Inspection👀

-Contests🥇

jennifer@edealersoluion.com | edealersolutions.com | 800-625-1590

Sponsored by LotLinx.com.

In this episode on Dealer Talk with Jen Suzuki, I share some ways to engage your sales team to help them build selling skill sets so they will attract more appointments and sales! There are many ways to get a consistent internal approach to training and coaching. Identifying focal points is a great way to get started so I share several to help you get going! I will walk you thrugh several examples on approaching easy DIY training in your store! Find out how to get em' talking, thinking and taking action!

When you offer consistent training and coching, you will:

Lower turnover
Be the best!
Win Championships!

jennifer@edealersolution.com | edealersolutions.com | 800-625-1590

Sponsored by LotLinx.com.

I have been so focused on helping progressive dealers embrace the mindset that BDC can no longer be tasked with bringing in ALL the biz. There are so many vehicles being sold to out of market buyers ...and wouldn't it be great if those same vehicles were secured by your client base instead?

Retain your clients by thinking closely about your sales process. I share ways to sell more cars to your clients in this episode! Heads up - my recommendations set up long-term success!

jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Sponsored by LotLinx.com.

Welcome back to Dealer Talk with Jen Suzuki! I seek out leaders who are willing to share some of their business strategies with other leaders. I listen for strategies that I know will impact and are worth pursuing. I mean, who doesn't want an edge in this game! 😉

These guys share ways to acquire inventory and clients! 💸🚘

There are so many Dealers that want to try something new and are willing to try something and see what happens! This sounds right up their alley! "Tip of the spear" stuff says, John McAdams, VP Social Dealer! "Data reveals the TRUTH" and "Data trumps feelings", says Jeff Clark, President Social Dealer.

10.24 - Tough to get inventory. A competitive advantage + edge to acquire used cars that's NOT traditional.

18.36 - Drive traffic to people who are selling their cars! Hunter mode - how to find the right vehicles in a cost effective way!

26.19 - Jeff Clark is up! Talks real data - what does it reveal? States what reports to run and what to do with them! Lots of $tips! Battle ground zip codes! Serve up FB ads to buy likely sellers cars!

39.00 - Find out how to get a social health check!

💬 j.mcadams@socialdealer.com
💬 j.clark@socialdealer.com

Sponsored by LotLinx.com.

jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Our prospecting convo’s require thought into the words we put out there. And responses to client questions!

How do you snapback when obstacles pop up everyday about your MSRP pricing? What about buyers asking about an exact vehicle that you do not have? And in most cases, at arms length via text, phone call or email.

I hit up a couple objections that we are tackling right now.

Listen for a few tips that open up opportunities so you STOP turning away buyers.

Jennifer@edealersolution.com | edealersolutions.com | 800-625-1590

Sponsored by LotLinx.com

It is a daily act to help others succeed, to lead businesses growth and their management/sales teams to next levels. Glenn Pasch invites me on his podcast, "You're in Charge" to find out more about evolving in business, my insights on updating mentality and processes to achieve next level success. We also chat about my journey in life that led to this role.

Please leave comments and a review on Dealer Talk with Jen Suzuki podcast.

What are actions that will improve commitment to you? 🤔

Learn how to stabilize appointments and appointments that show up on time! 🚗📆🤝

Sponsored by LotLinx.com.

Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

When I met Terry in person we sat down and exchanged our different sales strategies, mindset and processes. Our goal was to merge new & relevant sales content into existing while determining what would phase out. His dealership executive team insists on remaining relevant and challenging their leadership & employees to think differently about sales process, coaching and training in each of their 8 stores with 9 franchises. A tough task!

Terry talks abut manueavering into new ways and saying "bye" to old school approaches that simply hold people and business back. You will learn a lot from Terry!

jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Sponsored by LotLinx.com.

So much contines to evolve with lead handling and sales mindset when bulding a sales pipeline and resulting into sale after sale! I share some insights on identifying high quality leads right now. I also give some pointers on making prospecting contacts so you can move deals forward!

Leave comments and subscribe! Check out our latest training program called, Level Up Now! It's FUN and interactive!

jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Sponsored by LotLinx.com

Well respected auto industry leader, Brian Finkelmeyer joins us! He knows dealership operations to maximize dealers profit. He shares trends he is seeing from several angles and shakes up leadership thinking about expectations developing and changing right now.

We are facing challenges and seeing trends evolve. So, which ones are long-lasting going forward? Listen to Brian share his thoughts.

We talk metrics, sales efficiency, turn and earn, pre-sold units, changes in the biz and driving financial success.

Sponsored by LotLinx.com.

jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

In this episode, I share some techniques that I use with our sales team clients. Words matter. SO, learn how to crush convo that matters to your future buyers so you can put more deals together!

Sponsored by LotLinx.com

Jennifer@edealersolution.com | edealersolutions.com | 800-625-1590

We have enjoyed all of his breakthrough reporting through the years. He also sees developments early on through meeting with top executives from OEM, Dealer groups and Vendors to Start-ups who will shake it all up! He meets with the visionaries, entrepreneurs, innovators, risk-takers and the leaders who propel forward innovation, tech and future of the auto industry.

We listen to his thoughts on a wide-variety of the most interesting topics surrounding what’s ahead as we enter 2022!

Read his published content and find out more abut his upcoming conference for industry leaders and investors. www.thebanksreport.com/autovate21/

Sponsored by LotLinx.com.

jennifer@edealersolution.com | edealersolution.com | 800-625-1590

Become a pro hunter as you prospect your client database! Learn some plays that will make a BIG impact as you make client connections.

Sponsored by LotLinx.com.

jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | jennifersuzuki.com

Memorable convo in sales teams interactions with buyers will help you stand out! I'm giving some real advice for real talk not scripted sounding convo! Simple strategies yet many competitors are just not keeping up with high earners like you ;)! Come on!!!

Hustlers - be memorable in all that you do!

Sponsored by LotLinx.com.

jennifer@edealersolution.com | edealersolutions.com | 800-625-1590 | jennifer@edealersolution.com

My long-time buddy, Jared Kalfus, VP of Revenue @ Black Book shares how industry data can help sales teams be seen as credible, knowledgeable and helpful during these low inventory times. Listen in, you will get some ideas on keeping your sales department current! This discussion will elevate your leadership convo in store and improve sales presentations that set up loyalty and customers for life.

There is even more useful info on their site...check out BlackBook.com! I like the "Insights" and "Articles" they post.

Sponsored by LotLinx.com.

jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | jennifersuzuki.com

In order to meet goals for the store and individually, used car sales must increase to offset fewer new car sales. This is a great time to focus on improving your used car selling skills! Part of being a top performer is the ability to pivot and adapt while accepting new challenges! So, let's do this!

In this episode, we look at the most popular selling scenarios in which we need to plan ahead for. Sales teams need to know how to respond to customers in ways that help us sell more used cars versus saying things that do not help customers get what they want and need by turning them away.

Sponsored by LotLinx.com.

jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | JenniferSuzuki.com

Michael Brown, Dealer of Empire Automotive Group shares his beliefs on building a winning team. He has 11 stores, as well as his first store in New Jersey already selling vehicles and a few more joining soon! He lets us in on his BIG initiatives that keep his dealerships moving ahead even in these challenging times. He also shares his biggest influencers and mentors! This is a powerful episode from a high level view. He is candid, open and a believer in helping others achieve next level successes.

Sponsored by LotLinx.com.

jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | jennifersuzuki.com

Sometimes its so icy out there in the sales game, right? You know, a prospect is swarming you on text and all they want is your numbers, payments, trade value, this and that….it starts with one ask, then they put you on hold for 2 hours, then they come back with a second ask, put you on ice for 4 hours, then, it just repeats…you were first pumped - a response! As it draws on, you feel weak and defeated. Alright alright - we need to talk mixing it up! You can’t go on with these icy text relationships. Learn some new plays right here!

jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | jennifersuzuki.com

Raul is a GM who hired me to help rebuild dealership culture. He was just newly joining City Kia of Greater Orlando and wanted me to train his sales team. I knew it would be a challenge because the store was heavily scripted! They had a comeback for every objection, and sounded like robots who put their wants first not customers. They avoided giving prices like it was a job. And they were good at it, but the question always remains, how much did you lose with that approach? 🤔 They had a full BDC department. A lot of desk managers. And a bad reputation. The community voiced their complaints all over the reviews. You could hear buyer frustration on every call. The in-person complaints were an everyday situation. Raul had to change the culture. It was straight up old-school. Anyone who knows me knows I will fight until the end. I believe. But I also know when the battle is lost. You fought the fight, and you just can’t get up. But then you find the willpower for another round. Raul and his team made me believe in winning the ultimate fight after finally overcoming multiple losses. I have seen many types of leaders in the car biz. Raul has this special spark that ignites perseverance, determination, and belief that you will WIN! There’s a lot more to this story. More than this post can take. But I want you to know that CHANGING a CULTURE is possible. To turn around old-school mentality with legacy managers is POSSIBLE! He didn’t lose a single person in this initiative. I have been watching it unfold. One person at a time. Do you know who also led this culture change? The BDC department! The heart of the company You have go to listen to our episode - it’s one my fav’s! 🏆 Their culture is incredibly friendly, professional, upfront, a solid team who proves they’ve got each other’s back. 🔥 They are now Top 10 in the Country! 🔥 ✅ They took risks, they bet on each other, and they literally changed sales process mentality. 💯 In less than a year. This is strong leadership! 🚙 Give it up for my boy RAUL GOMILA!! 💪

Sponsored by LotLinx.com.

jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | jennifersuzuki.

There are basic ways to build urgency in your sales communications! I share some examples. BUT, those of you listening are already a little extra so stay strong with this mindset when prospecting! I share some examples of this extra, embellish talk when connecting with buyers. We have to KEEP IT REAL! Understand mindset that attracts and learn different techniques to gain buyers!

Sponsored by LotLinx.com.

jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | jennifersuzuki.com

Afraid of change? This episode isn’t for you. Kayla Kody, Vice President and Cornell grad shows us how she increased profitability in her 3 dealerships. She is a forward thinker who gives us new outlooks and equations to measure success on! Kayla shares what automotive staples she had to rethink or ditch, and what the many pay off's of those decisions were. The cultural shift she inspired led to many powerful upgrades that keep her dealerships on thrive mode! Here's one....sales turnover came to a screeching STOP. But, there's more so enjoy listening to this episode!

Sponsored by LotLinx.com.

jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | jennifersuzuki.com

Hey Listeners!

Learn from subject matter expert, Alex Karpyza! He is a product and process addict, who is currently the Sr. Director of Product Development at LotLinx.

He drops some serious knowledge on how to leverage a free tech tool that dealers are using right now to maximize profits on each VIN without worry of loss. You can put specific cars in front of in market buyers right now. There's a lot to learn so you maximize your ad spend without overspending! #VINAWARE

More about Alex:

Born and raised in central Canada, Alex has been part of building product and technology for LotLinx since it's early inception. In his role, Alex is responsible for all new and existing product development initiatives from vision, to development and integration, through execution. akarpyza@lotlinx.com

Sponsored by LotLinx.com.

jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | jennifersuzuki.com

I help sales managers become better coaches and leaders. In this episode, I share some easy ways to approach gauging success with actions that improve results immedietely. When you update how managers coach, you make plays that win the street fight! Dealership coaching is just like building a winning team in pro sports! Sponsored by LotLinx.com.

jennifer@edealersolution.com | 800-625-1590 | edealersolution.com | jennifersuzuki.com

Move deals forward with addendums using these selling techniques. You didn’t leave your BDC out, did you? …on how to discuss and explain VVP/Addendums? When sold in a consumer friendly manner, it will add value for customers and assist in retaining clients. Embrace and nurture increasing value to buyer’s experience!

There’s an activity for managers in this episode toward the end to help your sales team get in the addendum zone! Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | jennifersuzuki.com Sponsored by LotLinx.com

I have a passion and love for education! I will show you just how easy it is to make learning a staple in your store. You 100% can make learning fun in your dealership! I use these 10 sales team activities so already vetted 'em' for you! This approach will attract the best sales candidates and will build a solid team that has a desire to be a doer and excel!

Sponsored by LotLinx.com.

Jen Suzuki | 800-625-1590 | jennifer@edealersolution.com | edealersolutions.com | jennifersuzuki.com

I’m sharing examples of how to get your sales team to embrace change in your sales process. I use these “plays” in stores and they work!

Jennifer@edealersolution.com | edealersolutions.com | jennifersuzuki.com | 800-625-1590

Sponsored by LotLinx.

Show your team how to get results from prospecting! Humanize, personalize and showcase benefits with a hook! Get some insights from Jen on this episode!

jennifer@edealersolution.com | edealersolutions.com | 800-625-1590 | jennifersuzuki.com

Sponsored by LotLinx. hello@lotlinx.com

Another game changer in employee retention! I recommend these methods to my best dealer clients. jennifer@edealersolution.com | edealersolutions.com | 800-625-1590 | jennifersuzuki.com

Sponsored by LotLinx.com.

Patrick York, COO of Gillman Automotive Group shares how he is helping his Service teams transition mentality from advisor into selling roles! He explains why and how these processes improve relationships, trust between employee-client and ensures retention! A win for both parties!

Sponsored by LotLinx.

jennifer@edealersolution.com | edealersolution.com | jennifersuzuki.com | 800-625-1590

The market is showing signs of adjustment changes. By watching the trend lines will help you strategize and make better decisions.

What's going to happen when new car inventory starts to roll in? Mark helps us stay focused on stocking plans and inventory levels.

He talks sweet spot on turn right now - is it time to switch up inventory mix?!

LotLinx offers solutions for getting a vehicle attention and getting the vehicle to sell quickly to maximize margin potential!

White Paper: https://bit.ly/3kpcK4a | Do you want to chat up Mark? mconner@lotlinx.com

Sponsored by LotLinx.

Sales Managers, these are techniques to help you coach your sales teams to phone game success! From my own experience working with hundreds of thousands of salespeople and BDC Rep's....these techniques are SOLID!

jennifer@edealersolution.com | edealersolution.com | jennifersuzuki.com | 800-625-1590

Spnsored by LotLinx.

I'm in dealerships all the time so I get to see the latest and greatest tools, tech and processes to stay relevant and ahead of the other sharks in the tank! I'm sharing some of my fav's that increase sales right away!

jennifer@edealersolution.com | 800-625-1590 | edealersolution.com | jennifersuzuki.com

#DealerTalkWithJen

Jason Perry, General Manager of Vin-Devers Autohaus Mercedes-Benz and Audi and Melanie Borden, VP of Marketing at Lotlinx share perspectives on what's core to thriving in 2021 and beyond from dealership leadership and marketing perspectives.

We talk leadership, culture, changes, people, and process! PLUS, all sorts of marketing insights from social content, eliminating marketing waste and the opportunities to collaborate between departments to impact brand elevation!

Sponsored by LotLinx.

Jennifer@edealersolution.com | 800-625-1590 | edealersoluion.com | jennifersuzuki.com <- tools for dealership leaders!

Have a game plan for sales objections that come up. You don't have one that yields better outcomes? Well, now ya do!

Sponsored by LotLinx.

Jen Suzuki | President and Instructor, eDealer Solutions jennifer@edealersolution.com |800-625-1590 | edealersolution.com | jennifersuzuki.com

Robert Farnett, Partner and GM of Mike Maroone Chevrolet shares how he is addressing the need to sustain employees and ensure everyones financial success with current market challenges.

Sponsored by LotLinx.

Jennifer Suzuki | edealersoluton.com | 800-625-590 | jennifersuzuki.com

Often sales teams are on the 1-yard line with prospects when just one more contact puts it all together! Hang tight and have a plan! Here's one for ya!

In this episode, I make talking follow up so fun! LOL!

Sponsored by Lotlinx.

www.edealersolution.com | 800-625-1590 | jennifersuzuki.com

In this episode I meet up with two hitters invested in sales efficiencies who are willing to share intel on operations and internal education! Mike Dunlap, Schomp Auto Group Partner who is young and laser focused on nurturing a winning team. And the process master, Josh Harnish, head software trainer for A2Z Sync! They are so generuos to share how they crush it!

IMO, Schomp Automotive Group is one of the most professionlly run stores I've ever seen. They lead the industry operating from a unique biz model they pioneered way back in the day! It's relevant now more than ever and they upgraded to an even better car buying expereince wth state of the art softare you can get your hands on too!

edealersolution.com | 800-625-1590 | jennifersuzuki.com

Two knockouts in this episode! Learn how to attract high quality leads - buyers who are ready to pounce! Learn about this so your BDC/Sales team enjoy their roles and reduce turnover. Plus, your competitors are likely not VIN aware nor understand all the efficiencies that machines and data offer to help you make determinations on budget per vehicle, prevent waste and increase vehicle exposure. Learn more in this episode!

Dominate market share and see the change in your bottom line profitability by learning more about this tech.

www.edealersolution.com | 800-625-1590

Old and dusty subject lines cold be preventing buyers from opening your emails and buying from you! You know you are behind if you are still using the subject lines defaulted on your email templates! Its time to change your game up! Listen to this episode and learn relevant mindset with actual examples of effective subject lines that will help you be seen in the pool of spams in your buyers inbox.

edealersolution.com | jennifersuzuki.com | 800-625-1590 | jennifer@edealersolution.com

Sponsored by LotLinx.

Chats are gold! But these buyers want answers right now and if you are equipped to handle internally, then you will love this episode! I'm delivering several techniques I use in dealerships each week as I help dealership sales teams convert more traffic into sales. So, listen in and gain some selling techniques to use in your chat game!

jennifer@edealersolution.com | 800-625-1590 | edealersolution.com | jennifersuzuki.com

Sponsored by LotLinx.

I personally use these recommended text strategies in dealerships. Each week, I work with sales teams working live leads to engage and ultimately develop strong relationships that lead to legit appointments and sales. Text is an important aspect in sales. A lil strategy can reduce being drug through coals, worked for info and then ghosted. Avoid these ends by listening to this episode!

jennifer@edealersolution.com | 800-625-1590 | edealersolution.com

Brian shares how he had mismatched managers handling different types of sales leads that caused burn-out. Many were stretched too far and some were not busy enough! Learn how he made the decision to change up traditional roles to eliminate an outdated management style with mis-allotted functions based on lead volume from showroom and digital. He shares how it's easier to retain managers this way and will surely inspire more progressive changes to management. 800-625-1590 | jennifer@edealersolution.com

I’ve got a special surprise, he's one of my fav's in the biz because he simply proves how much he cares for others in his management style! It's Joe Mesa, GM of Dublin Buick GMC in Cali! He's got great energy and positivity that he instills in his culture everyday! He embraces change and somehow gets his entire team pumped everyday to do their best work. In this episode we will talk dealership culture and how he achieves a winning team with some big accolades! He shares his game plays with us!

edealersolution.com| jennifersuzuki.com | 800-625-1590

Hit us up!

DR leads hit differently! Keeping it real - your DR opportunities are not the same as the other internet leads you receive. Therefore, your call back process will vary. You want to convert more, you have to pay attention to the deets left behind during the buyers visit on your site. If you treat every response the same you will miss the mark and raise buyers eyebrows. Learn phone call techniques and process for your initial phone calls to DR opportunities! jennifer@edealersolution.com | 800-625-1590

Whoo Hoo! Digital Retail (DR) opportunities are delivered to you with even more deets on the buyer so you can meet expectations right away. There’s prep work and a wicked back story to read before contacting these lower funnel opportunities making your communications insanely on point and even better, improving your conversions! Learn how to plan ahead to get the most out of every prospecting opportunity! 800-625-1590 | jennifer@edealersolution.com | www.edealersolution.com

Oh yeahhhh! AI is literally stomping out old marketing tactics and mindsets and delivering far more efficient ways to attract buyers to your exact VIN’s in your inventory. It’s so exciting to see marketing progress unfolding and delivering competitive advantages to those dealerships who get this! If you are unsure how it all works, STOP right now and listen to this episode!

Industry subject matter experts, Lance Schafer and Bill Reidy explain just enough to help you determine your next marketing play. The data shows us that just putting cars up on websites will not get complete visibility to get them off the lot. AI becomes important as markets and impressions grow, and as more buyers are searching...well, the better the AI can predict to help buyers connect with sellers.#DealerTalkWithJen | Jennifer@edealersolution.com

Wait, what?! He has salespeople who have gone from 12 to 40+ units per month! Matthew Haiken has realistic strategies to build a solid team that allows employees to thrive! He defines leadership for us and cites examples of what that means in his dealerships. He’s an innovator and he’s a Dealer who is modernizing selling cars. He reigns as one of the top Volvo dealerships in North America every year since 2006! He also holds the position, Volvo Chairman on their Dealer Advisory Board.

In this episode, I’m hittin' up a few aspects to DR tools, how they impact or even create new sales process and how managers days can be effected. This episode may just provoke thoughts of progress and inspire better ways to sell cars! #NoDealsLost. You want to know a key strategy that will help you build the best process around your DR tool? Listen in to learn a little more ....here we go! Let's get into this!

edealersolution.com | jennifersuzuki.com | 800-625-1590

Dealers and Managers - You won’t want to miss this one as we highlight both BDC and Salesperson roles to identify responsibilities that match up with digital retailing buyer needs. You may just think that neither fits the role and maybe it's a manager role. No one wants to miss the mark when matching buyer and seller up especially with this pool of opportunities - could be the best leads you got all day! www.edealersolution.com | 800-625-1590 | #DealerTalkWithJen

He’s only 35 years old and a Toyota GM in the Larry H Miller Automotive Group who is crushing it by transforming his dealership using digital retailing tools to create sales efficiencies within the dealership and for the customer. He’s going to open up and share how he is doing it, discuss how metrics have changed and on a platter, hand out game changers you can easily adopt too. There are several golden tickets in this episode. Let’s get after it! www.edealersolution.com | #DealerTalkWithJen | 800-625-1590

Auto Dealers and Managers, there is a secret weapon out there to use for customer engagement and it's sick! It works and I’ve used it with customers in the sales process. I will tell you all about it in this episode and just a little spoiler...your sales team can use to engage more buyers into buying a car. I will share more than one way you can use it in your biz model to put car deals together.

www.edealersolution.com | www.jennifersuzuki.com | 800-625-1590 #DealerTalkWithJen

If you are trying to sort out your business model for using Chats on your website, listen in on this podcast episode that gives a quick talk on how the model will impact your leads and sales. Chat is by far one of the most powerful tools on your site to engage and convert car buyers. Your sales team beats their head against the wall following up with crap leads and here ya go now! Finally, a live buyer who didn’t require 8 phone calls to finally make contact with. Your DR software will make chats even more powerful and I’ll share some ins and outs on all of this on this episode!

Wait, whatttt? AI in marketing? It’s getting real smart when you leverage this evolving tech in your marketing strategies! You gotta listen to this episode as I talk with Lance Schafer, a thought leader on AI and an OG in digital marketing. He’s a distinguished entrepreneur with a particularly long list of experience in both building digital companies as well as leveraging digital marketing to help build businesses. Now this makes total sense in being able to maximize efficiencies in moving cars at better margins. Imagine being able to ask your marketing assistant, your AI tool like you do Alexa or Siri things like, what cars do I have that need more advertising? and where are the buyers at online? or whats ads should I use to market these cars? or how long will it take to sell this car? Join us on this episode to learn more!

Dealers and Managers, your DR software doesn’t have to be only for online users. It can be used in your showroom sales process for walk-ins and it should be used for digital users when they arrive to pick up in your showroom where they left off online. We will look at both approaches and I will uncover what successful DR dealers have changed in their sales process that I watched be implemented in their dealerships. #DealerTalkWithJen | www.edealersolution.com | 800-625-1590

So, check this out Dealers and Managers, there’s a lot of confusion when it comes to DR (Digital Retailing) working and not working. One thing I learned from great DR dealers is some special tricks to making the site convert traffic into solid leads for you. This will help make sure that DR is working for you. There’s a few very easy things that can help that will drive up your lower funnel opportunities and you know who’s going to thank you...your BDC, Internet and Salespeople! Your welcome in advance! haha

Episode 2 is for Dealership Owners and Managers that are just getting into digital retailing and are ready to tell car buyers what offerings you have that they want! I’ve seen a few things out there that are worth noting as you start to strategize your advertising. I will share a few solid aspects to use as you strategize your advertising approach. You will want buyers to identify your brand and associate the easy, quick, simple and fast approaches you deliver when choosing your store to buy a car from. Listen in and learn while getting a little pumped too! #DealerTalkWithJen

www.edealersolution.com | www.jennifersuzuki.com | 800-625-1590

Jen Suzuki visits some kick-ass dealerships who have incorporated digital retailing tools as another pathway to sell cars. She explains what it is and what it can do for a dealership so dealerships owners and managers can decide if it’s the right gig for them!