Diamond Bill Warren's Marketing Podcast: Recent Episodes
Diamond Bill Warren
The Diamond Bill Marketing Podcast provides jewelers & gift shop owners marketing tips, business building strategies designed for the success of their business.
Great Marketing Can Alleviate A World of Sin - learn why great marketing can help your jewelry store's cash flow, rid yourself of old inventory & create profitable buying traffic!
Developing the Marketing Mindset -learn why it is critical to develop the correct mindset about marketing. Listen as I dispel "Myths" about branding as you develop the correct way of marketing your store!
This jewelry store owner feels frustrated with his business...listen to the advice I give!
Does it seem like the great deals on diamonds have dried up? Learn where to find them...
Direct Mail Doesn't Work - Not!!! Learn why it is still one of the most effective marketing mediums!
There's a lot of great deals on diamonds & other items out there from the selling public...are you taking advantage of it?
Do you still treat your jewelry store like a baby or has it matured into adulthood? Here's why you need to know...
Isn't it amazing how small changes can make such a big difference in our jewelry stores?
So... do you really think you're saving money by trying to do everything? Not so I say...find out why!
Quit trying to do what everyone else is doing & learn to be a "Maverick" who stands out in the crowd!
Systems allow you greater freedom of time and money when you do it the right way! Let's get your systems going now!
As a jewelry store owner, you simply must learn to hold every $$$ accountable just like a paid salesperson!
Listen as Bill explains some of his favorite ways to buy mass marketing on radio & tv at a steal!
Learn why some employee mistakes truly can be profitable and why you need to allow it to happen!
Most jewelers don't know how to construct an ad for newspaper, magazines, internet, etc and they're costing themselves big $$$
Are you afflicted with the "Mindset" of "Only I Can Do It?" It's a bad place to be...see what you need to do today to break free!
With constant change...learn what you need to do to "Stay Up" and be effective with social media postings.
Yes, we all commit the sin of overbuying inventory or making the wrong inventory choices...great marketing can help alleviate it!
Learn why this analogy applies to so many jewelry store owners & managers. See why you need to break out of it!
Online Marketing That Drives Real Profits! You don't know what kind of online marketing but you know you need to do it? Here's a tip that'll help!
Bet on the "Net" - Net income is what drives your success...gross is for vanity..net is for sanity!
Help...I'm Buried Alive With Work! - We all feel "Buried" at times but remember...you're not buried...you're planted!
Help I'm Stuck In A Rut! Tired of the same old thing? The same old jewelry lines & services? Learn a simple, cost effective tip on how to get fresh ideas that will drive new business in your store!
Learn How To Attract Referrals - There are many stores that only market via "Referrals"...could you implement this into your mix for great success?
But...I Just Want To Make A Living!- If you're mindset informs you that you don't deserve to be ultra successful...change it now!
Inventory Woes & How to Get It Off Your Toes! - Yes, we all make bad buying decisions sometimes...what can be done about it?
Discover Hidden Revenue Streams - Most jewelers think that "Walk In" traffic is their only revenue stream...but there are many more!
You're Too Busy Being A Jeweler To Be Successful - Perhaps you're concentrating on the wrong side of the equation in your jewelry store! Learn what you need to do to get on the pathway to success!
Help...I'm Drowning In Debt! Hopefully you'll never need the advice in this episode but if you're in this situation...listen now!
How To Invest and Never Miss It! - Many do not truly put back funds for retirement because it seems to daunting or too complicated. Learn one little tip that will help you down the investment path!
Expand Your Horizons As Well As Your Market - Why do you limit yourself to a small radius around your jewelry store when the world is your marketplace? Learn how to take steps now to do this!
Celebrity Can Create Profit - as you build your "Celebrity Brand"...profit will follow if done correctly!
Consistency Counts - this key strategy is woefully lacking in most jewelry operations. Learn how not to fall prey!
Breaking Your Mental Barriers! Learn how to plow through the barriers that are holding you back from success in your operation!
Building Your Celebrity Brand - learn why you are seen as a "Celebrity" in your client's eyes and how to capitalize on it!
Everyone Needs A Coach - everyone doesn't need a consultant but everyone truly needs a coach...learn why!
What Is Success? Success means many things to many different people. Learn how to take a constructive look at what success might look like for you!
One Foot On The Gas, One on the Brake - are you feeling like your efforts are very "Stop & Start" and you never seem to make headway? Learn how to break out of it!
Seize 'em & Please 'em - listen as Bill explains a key wealth building strategy that will produce profit for your store when implemented!
Stuck In A Rut? We all sometimes feel like we're stuck in a rut...but that's a dangerous place! Learn how to break free & get the creativity flowing again!
Make More Keep More - hey jeweler, quit giving away your profits...make more, keep more!
Direct Branding- learn why combined "Direct Response & Brand Building Marketing" produces a more well rounded marketing effort called "Direct Branding!"
Are you waiting on all lights to be "Green & Go" to build a successful jewelry operation? If you are...you'll be waiting a long time!
Winter Is Coming - Listen as Bill explains why "Winter" is coming in the economy & what you can do about it!
In this episode, learn why there is difference in the "Entrepreneurial Mindset" versus the "Small Business Owner Mindset!"
Thinking 5 Years Ahead - in this episode, Bill takes a visionary look at what the jewelry biz may look like in the next five years!
The Building Blocks of Success - learn how to use Bill's "Building Blocks of Success" in marketing to grow your operation today!
Bringing in the Bacon - this old southern expression has a lot of meaning when applied to the success of a jewelry operation!
Expanding Your Jewelry Store's Reach - did you realize you could literally sell jewelry outside of your store's market?
How To Reactivate a Fading Client - use Bill's tips to get those "Fading" clients buying again!
I Just Don't Have Time To Train My Employees - learn this simply structured way of daily training so that your employees will be better able to serve your clients!
How To Find Good Employees - a struggle we all deal with...Bill explains his thoughts on where & how to find them!
How Referral Selling Will Increase Your Business - do you have a referral system? If not..you should! Learn how in this episode!
Nobody's Better Than Me - So...you think you're the only one that can do anything right around your store huh? This is dangerous thinking and learn how to break free of it!
Current Advances in Selling Technology - current tech is certainly changing the way jewelry is being sold. Find out what you need to be doing now!
2 Ways To Save Money On Broadcast Advertising - never pay ratecard again! Learn how to buy broadcast advertising the right way and save money!
How Do You Value Time? - get more out of your workday and be more productive with these simple tips.
Thoughts on the Current State of Social Media - Bill reflects on the current state of social media and where and how you should be spending your time there.
How To Construct A Great Radio Ad - radio advertising isn't magic...it's method. Learn how to do it the right way!
Starting Your Day Off Right - learn a simple strategy to get your forward momentum going each day!
How Do You Seem to Get So Much Done - Diamond Bill explains his thought processes on how to be more effective with your time!
Is Local Radio Advertising Still Valid? Listen as "DB" explains why you may be overlooking this profitable method of marketing.
Listen as Bill explains tips for beating burnout and how he's managed to stay "On Target" for years!
Bill explains simple tips and tricks on how to market via social media for a jewelry store.
Stop walking around chained to your own Frankenstein! Learn how to enjoy your business and life...
Bill answers this listener's question and explains how this can be a lucrative selling medium for those who explore it properly.
Client retention is the most cost effective way to market and bring in traffic. Learn why it costs much less!
What or Who is My Jewelry Store's Market? Listen as Bill explains different ways of looking at this question of who you need to be marketing to!
Just like a salesperson, you need to hold all marketing $$$ accountable in your jewelry store.
So many are scared to try it but Bill answers the question of why you should incorporate this into your selling mix!
Listen as Bill explains how to eliminate time vampires & energy leaks in your business life.
Still the Marketing Behemoth Bill Explains how using the "Rifle Approach" using direct mail beats the "Spray & Pray" marketing approach espoused by others.
Self Programming for Success - yes...like a computer you can program yourself for success!
Bill answers questions from a fellow jeweler about this positioning concept for a jewelry store.
Learn how to uncover various new revenue streams within your jewelry store. Discover how to find them even though they may be under your nose!
Learn why "New Client Acquisition" is an important building block for your retail operation and how to do it!
Who is your store's ideal client? How do you identify them? Should you market to them more often? Listen as these questions are answered.
You've Built A Huge Client Database...Now What? - so you've built it (the client database) but will they come? Learn ways to use this important asset for greater profit and revenue!
Learn what truly is your retail store's largest and most profitable asset...it may not be what you think!
In this episode, "DB" explores the ways to grow a profitable email list and proves that email is still a great method of marketing that produces $$$.
Striving to be "Debt Free" - listen as "Diamond" Bill speaks about the perils of debt with tips that will help you avoid it!
Should I Rent Or Own My Store's Property - listen as "Diamond" Bill gives his take on renting or owning a jewelry store property.
Always Keep A Silver Bullet In Your Pocket - learn what to do when money is tight and how to handle things so that you have "Sanity!"
What To Do When You're Past Due - getting behind on payments to your vendors? Listen as Bill explains the "Right Way" to approach this delicate situation!
Buying Store Inventory The Sensible Way - learn the best way to avoid excessive debt while buying your store's inventory the right way. This tip could save you lots of $$$ down the line!
Help!!! My Facebook Posts Aren't Being Seen - in this episode, Bill speaks about the recent Facebook algorithm change & what you may do about it!
How you start your day matters! Learn how to get your mind "In Gear" using techniques that Bill uses!
Are you wearing too many hats and not being effective at any of them? Learn how to stay "On Point" by keeping "The Thing - The Thing!"