The Bearded Tog with Adam Mason: Recent Episodes
By Adam Mason - Answers to common business questions like pricing, marketin
Turn your Photography Hobby into a Successful Career with The Bearded Tog podcast! From pricing and marketing yourself to professionalism and acquiring new high-paying clients, all the curtains will be pulled back! Struggling to get the perfect work-life balance as a business-owner? Take a listen and get your business where you want it to be today! Join Washington DC Wedding Photographer Adam Mason as he provides insight to how he started his business, mistakes to avoid, and interviews photographers, entrepreneurs, and dreamers. With every episode, you'll be able to apply something new to your business AND your personality. This isn't just for wedding photographers, but for anyone with a passion for entrepreneurship, creativity and building the life you want.
Taylor Jackson is a Canadian wedding and travel photographer making waves on YouTube. He's creating multiple revenue streams in his business by marrying all of his passions.
Listen in to hear more about his story, why he started on YouTube, and what's coming up next for him.
Connect with Taylor:
Taylor on YouTube
Taylor on Instagram
Shownotes: thebeardedtog.com
Get Your FREE Wedding Inquiry Toolkit-
http://getmorecouples.com
Register for our Next Workshop! https://adammason.com/workshop Join The Fulfilled Photographers Facebook Group
Subscribe on YouTube
Leave a Review on Apple Podcasts
Emily Teague is a small town girl making it in the big city. She's established herself as a commercial and portrait photographer in NYC. Listen in to hear her story and how she's making waves in the world of photography.
Connect with Emily:
Emily's Website
Emily on Instagram
Shownotes: thebeardedtog.com
Get Your FREE Wedding Inquiry Toolkit-
http://getmorecouples.com
Register for our Next Workshop! https://adammason.com/workshop Join The Fulfilled Photographers Facebook Group
Subscribe on YouTube
Leave a Review on Apple Podcasts
Stephanie is one of the good ones, creating work that inspires and moves her as opposed to chasing only money.
She's done the destination wedding circuit but feels most at home when creating her unique and wild work through workshops and styled shoots.
While many are opposed to styled shoots, Stephanie makes the case for chasing down what inspires you.
Connect with Stephanie : Stephanie’s Website: http://www.fromthedaisies.com/
Stephanie on Instagram: https://www.instagram.com/fromthedaisies/
Get Your FREE Wedding Inquiry Toolkit-
http://getmorecouples.com
Register for our Next Workshop! https://adammason.com/workshop Join The Fulfilled Photographers Facebook Group
Subscribe on YouTube
Leave a Review on Apple Podcasts
Katie Wilson is an incredibly talented photographer and when the opportunity came up to photograph the wedding for the NFL's #1 draft pick this year she made sure to do it well and have it not be a wasted moment. The day after she photographed Trevor Lawrence's wedding, she got over 70 emails from couples inquiring with her! Connect with Katie: Katie’s Website: https://www.hellokatiewilson.com/ Katie on Instagram: https://www.instagram.com/hellokatiewilson/ Get Your FREE Wedding Inquiry Toolkit- http://getmorecouples.com Register for our Next Workshop!
https://adammason.com/workshop
Join The Fulfilled Photographers Facebook Group Subscribe on YouTube Leave a Review on Apple Podcasts
Commercial, portrait, and fashion photographer Brandi Nicole is no stranger to practice. From a small town to the big city of New York City she's not resting on her talent but creates something new every single day. She shares how she made it in a big city and how the community has sustained her. Connect with Brandi: Brandi’s Website: https://www.brandinicolephotography.com/
Brandi on Facebook: https://www.facebook.com/groups/brandinicole
Brandi on Instagram: https://www.instagram.com/brandinicolephoto/
Get Your FREE Wedding Inquiry Toolkit - http://getmorecouples.com Register for our Next Workshop! https://adammason.com/workshop Join The Fulfilled Photographers Facebook Group Subscribe on YouTube Leave a Review on Apple Podcasts Monthly Workshops
Get Your FREE Wedding Inquiry Toolkit - http://getmorecouples.com
Register for our Next Workshop! https://adammason.com/workshop
Join The Fulfilled Photographers Facebook Group
Subscribe on YouTube
Leave a Review on Apple Podcasts
Emilie White is an award-winning luxury photographer who has shot all over the globe! Yet even at her level, Emilie loves getting feedback from other photographers growing her craft, which is uncommon once photographers hit full time. It was so great to sit down and chat all about staying inspired as a full-time photographer! Connect with Emilie: Emilie’s Website: https://emiliewhite.com/ Emilie on Facebook: https://www.facebook.com/emiliewhitephotography/ Emilie on Instagram: https://www.instagram.com/emiliewhitephotography/ Get Your FREE Wedding Inquiry Toolkit- http://getmorecouples.com Register for our Next Workshop!
https://adammason.com/workshop
Join The Fulfilled Photographers Facebook Group Subscribe on YouTube Leave a Review on Apple Podcasts
Rhea Whitney is a super successful photographer in both DC and Texas! She even travels back and forth to manage both markets!
Rhea also founded Photo Bomb Academy, an intimate digital photographer education platform created to inspire and assist photographers and/or creatives, at any level, on how to improve their image-taking skills and budding photography businesses.
Make sure check it out here: https://www.photobombacademy.com/
Connect with Rhea: Rhea’s website: https://rheawhitney.com/ Rhea on Facebook: https://www.facebook.com/RheaWhitneyPhotography Rhea on Instagram: https://www.instagram.com/rheawhitney/ Connect with Adam: Adam’s Website
Adam on Instagram
Adam on Facebook
The Bearded Tog on YouTube
The Bearded Tog Patreon Group
Download the Wedding Guide Template
Monthly Workshops
Have you heard horror stories about hiring associate photographers (both for them and for the person hiring them)? It happens all the time, so naturally, a lot of photographers are nervous about the thought of hiring an associate/team.
It was a privilege talking with Chellise Michael as she gave some incredible guidance, as well as raw, honest feedback on how to run/start a team of associate photographers successfully!
Connect with Chellise: Chellise’s Website: https://www.chellisemichaelphotography.com/ Chellise on Facebook: https://www.facebook.com/chellise.michael Chellise on Instagram: https://www.instagram.com/chellisemichaelphotography/ Connect with Adam: Adam’s Website Adam on Instagram
Adam on Facebook
The Bearded Tog on YouTube
The Bearded Tog Patreon Group
Download the Wedding Guide Template
Monthly Workshops
John Dolan has been in the photography game for a very long time and has made a name for himself in the sphere of weddings. He genuinely shoots some of the highest ticket weddings that I’ve heard of, but he joins me to share some myth busting moments that he’s learned over the years.
He was in the photography industry for over a decade before he ever took his first shot. Once he picked up the camera and started making money from his passion he never looked back. Over the years that he’s worked he’s gradually increased his rates but released his need for perfection.
What he found was that in almost every circumstance, the imperfect images he shot at weddings and related events were the most dynamic and perfect. He no longer studies the location or the structure. He lets instinct guide him in capturing the most important moments of each wedding he shoots.
Listen in to hear all of his amazing tips and to better understand what it means to be an in-demand and well-paid wedding photographer.
Links and Resources: Episode 150: How to Book $20,000 Weddings with Samm Blake
Episode 70: Long-Term Tips with Ryan Brenizer
Mike Disfarmer
Effortless Mastery by Kenny Werner
Connect with John: John’s Website
John on Instagram
The Imperfect Archives
Connect with Adam: Adam’s Website
Adam on Instagram
Adam on Facebook
The Bearded Tog on YouTube
The Bearded Tog Patreon Group
Download the Wedding Guide Template
Monthly Workshops
Since we last spoke, Karla Mason has begun building her boudoir teaching offers both on her own site and now on OnlyFans. She’s sharing why she chose OnlyFans and her goals around building the learning side of her business.
We also chat about her workflows and how she approaches her shoots, sales, and editing. Her goal is to build a business that supports her family, but that she also enjoys and is passionate about.
Listen as we chat about her goals, what she’s looking forward to, and how her OnlyFans is helping her to find more freedom and fulfillment in her business.
Links and Resources: Episode 140: What is Ethical Boudoir with Tayanna Nelson
Episode 80: Mastering Boudoir with Karla Mason
Connect with Karla: Karla’s Website
Learn Boudoir
Karla on OnlyFans
Karla on Instagram
Karla on Facebook
Connect with Adam: Adam’s Website
Adam on Instagram
Adam on Facebook
The Bearded Tog on YouTube
The Bearded Tog Patreon Group
Download the Wedding Guide Template
Monthly Workshops
Felix Kunze has found a way to marry his passions with his art. His masterful use of lighting helps him to create dynamic portraits of people in extreme or exaggerated situations. Lately he’s been spending time photographing the explorers, scientists, and adventurers who are looking for ways to move the world forward.
Listen as we discuss why he’s so passionate about lighting, how he gains new clients, and what he’s looking forward to in the rest of 2021. This was an amazing conversation with a true master of lighting and portraiture and speaks to the need of following your passion to find your success.
Don’t forget to check out his free training, The Lighting Series, and join his group!
Links and Resources: On Photography with Susan Sontag
On Being a Photography by David Hurn and Bill Jay
The Explorer’s Club
Connect with Felix: Felix’s Website
Felix on Instagram
Felix on YouTube
The Lighting Series
Felix’s Facebook Group
Connect with Adam: Adam’s Website
Adam on Instagram
Adam on Facebook
The Bearded Tog on YouTube
The Bearded Tog Patreon Group
Download the Wedding Guide Template
Monthly Workshops
Warning… there is very little discussion of photography in this episode, but that’s because Laurken Kendall’s life does not revolve around photography. She’s a brilliant photographer but her goal is to capture the real moments of life, dirty laundry and all.
We chat about her life on the farm, why being the breadwinner in her house makes her happy, and how she’s balancing motherhood with business. She’s raising wild and free children on her wheat farm in Washington while building a thriving photography business.
You’ll also definitely want to grab a copy of her Photo Will and check out the shop on her website. She’s adamant that photographers cover their rear ends in business and she provides you the resources to do it.
Links and Resources: Shattering Cancer with Resonant Frequencies
The Cosmic Algorithm: Deciphering the Signs
How to Eliminate Self-Doubt Forever
Stop Waiting for Life to Happen
Wild at Heart by John Eldredge
1Password
Wondery Podcasts
Connect with Laurken: Laurken’s Website
Laurken on Facebook
Laurken on Instagram
The Photo Will
Connect with Adam: Adam’s Website
Adam on Instagram
Adam on Facebook
The Bearded Tog on YouTube
The Bearded Tog Patreon Group
Download the Wedding Guide Template
Monthly Workshops
David “Doza” Mendoza is an amazing wedding photographer out of Santa Barbara, California who travels the world shooting fantastic images. His work is truly magical, but he’s still learning and growing. This was a brilliant conversation that covers everything from how he got into photography, where we met, and the ways in which he is still developing his photography style.
One of my biggest takeaways from our conversation? David is not in this for the awards. He loves to have center focused photos and use elements that photography critics hate, but his goal is to create magic, not follow the rules of accepted photography. Listen in to hear it all!
Links and Resources: Connect with David: David’s Website
David on Facebook
David on Instagram
Connect with Adam: Adam’s Website
Adam on Instagram
Adam on Facebook
The Bearded Tog on YouTube
The Bearded Tog Patreon Group
Download the Wedding Guide Template
Monthly Workshops
What happens when your legal name is caught up in a legal battle with your former employer? You give it up and search for a rebirth. Is it easy? No, but if viewed in the right light it can be very liberating.
Listen as A Girl You Might Know chats about legal battles, starting over, and ways to stay positive when your world is imploding.
Links and Resources: Connect with A Girl You Might Know: All That Glitters Podcast
All That Glitters on Instagram
A Girl You Might Know on Instagram
Connect with Adam: Adam’s Website
Adam on Instagram
Adam on Facebook
The Bearded Tog on YouTube
The Bearded Tog Patreon Group
Download the Wedding Guide Template
Monthly Workshops
While he’s not married to being a photographer, Jon Taylor Sweet has really enjoyed elevating his skills and sharing his work with the world. It all became possible for him through Instagram and using an iPhone. Listen as he shares how he was followed by Instagram, being featured on Buzzfeed, and reconnecting with his wife.
Jon has seen amazing growth through creating fantastic work and properly using social media platforms. Learn how!
Links and Resources: Olympia Coffee
Kalita Brew Method
Episode 46: Finding Your Niche with Benj Haisch
Connect with Jon: Jon’s Website
Jon on Instagram
Jon on Twitter
Jon on Pinterest
Connect with Adam: Adam’s Website
Adam on Instagram
Adam on Facebook
The Bearded Tog on YouTube
The Bearded Tog Patreon Group
Download the Wedding Guide Template
Monthly Workshops
I’m so excited to welcome back Abby Grace to the podcast. She’s been busy expanding her family and somewhat changing directions in her photography business, so there’s tons to talk about. For instance, she is quickly becoming a much sought after brand photographer and is teaching others how to approach brand photography in her course.
Since we last spoke, Abby has become a mom to a wonderful little boy, and it has completely changed her life and priorities. Prior to becoming a mom she worried about how it would affect her business, but what she’s found is that her business has been able to shift and pivot to support her creative needs while still allowing her to be the mom she’s always wanted to be.
How has she done that?
For one, she’s shifted into the much less frenetic realm of branding photography. She’s still doing weddings, but she has found a love and passion in helping creative entrepreneurs express their brand and marketing needs visually.
While she does have her own style of photography, she loves digging in and helping her clients approach their marketing materials in authentic and creative ways. Listen as she shares how she’s made such big shifts in her business. Plus keep an eye out for when she reopens her brand photography course.
In this episode: [01:44] Abby and I chat about her now defunct YouTube channel.
[04:12] Her thoughts on becoming a mom and how it has changed her life and business.
[07:06] Just remember not to put a bunch of carts before the horses. Stop putting your life on hold waiting for big life moments.
[10:28] When you’re planning something big, you can’t live in a suspended state of reality. You have to be able to live in the midst of the mess.
[14:55] What she has had going on since the last time she was on the podcast and why she’s transitioned to brand photography.
[23:05] How has her pricing evolved since she’s become more intentional about promoting brand photography?
[26:40] People equate cost with quality. That is absolutely true of photography.
[28:32] Why brand photography requires a completely different preparation process.
[32:56] Upper level goals are extremely important for Abby to generate effective marketing materials.
[36:34] The difference between luxury and standard photography and why it matters in brand photography.
[38:52] What it means to be a brand chameleon.
[40:42] How she thinks of her style versus her clients’ style and why she’s not worried about sharing different kinds of branding aesthetics.
[45:05] Her thoughts on the first steps a photographer should take towards shifting into branding photography.
[46:33] What is the fear or pain point of most high level entrepreneurs when it comes to branding photography?
[51:11] Abby’s tips for approaching sales both for weddings and for branding shoots.
[56:00] You can’t sell what you don’t talk about.
[58:10] Connect with Abby.
Links and Resources: Episode 6: The Secret to Attracting Better Clients with Abby Grace
Episode 150: How to Book $20,000 Weddings with Samm Blake
Episode 121: Why Wedding Vendors Suck at Sales with Sam Jacobson
Connect with Abby: Abby’s Website
Abby on Instagram
Connect with Adam: Adam’s Website
Adam on Instagram
Adam on Facebook
The Bearded Tog on YouTube
The Bearded Tog Patreon Group
Download the Wedding Guide Template
He is literally shooting out of this world pictures, but still considers himself an amateur. Andrew McCarthy is an astrophotographer who has combined amazing skills with a lifelong passion to create truly awe-inspiring works of art. Listen as he shares more about his process and what it takes to create his viral images.
As long as he can remember Andrew has been fascinated with cosmic bodies. He remembers looking at the night sky through his father’s telescope and how much he loved seeing these far off bodies become more and more clear.
Then in 2017 the Great American Eclipse was set to happen and he knew he needed his own telescope to see it all. After trying to capture images with his iPhone and getting terrible results, he decided he wanted to know how it was possible to capture images in space.
That curiosity led him down a path that is now appreciated by people all over the world. He recently had an image of the moon go viral that required layering over 50,000 images and a ton of time, but the result was incredible.
Listen as he shares his gear, technique, and some of what he has learned about generating the clearest images. But more importantly, he shares how he’s set himself apart within and outside of his niche through targeted social media strategy.
Andrew is anything but an amateur, but his belief in that status keeps him learning, keeps him growing, and keeps him creating these wonderful images. You definitely won’t want to miss out on his perspective of the craft.
In this episode: [01:31] Welcome Andrew McCarthy, a well respected astrophotographer.
[02:30] How he got started in astrophotography.
[05:10] Was he already into regular photography or did he start with space?
[07:03] Andrew shares the differences between cosmic and standard photography.
[08:20] Why any movement near the camera is problematic.
[10:46] Lucky imaging and why good software is required for astrophotography.
[11:57] Andrew breaks down his camera bag.
[16:44] How do long exposure times not result in super blurry images?
[19:22] He shares how he makes money as an “amateur” astrophotographer.
[24:23] Why his viral moon photograph required over 50k images.
[30:10] Andrew chats about getting over 100% engagement and why it’s important to get those likes.
[32:02] How does he use Reddit in his social media strategy?
[34:43] Listen as he shares his posting strategy for Reddit.
[38:32] What is his advice for people trying to start doing astrophotography?
[43:31] Learn more about how you can take pictures of a galaxy.
[45:00] Andrew describes his stacking process for creating his work.
[48:23] Does geography matter when you’re shooting the galaxy?
[51:50] Connect with Andrew.
Links and Resources: PhotoPills App
SkySafari
Connect with Andrew: Andrew’s Website
Andrew on Instagram
Andrew on Twitter
Andrew on Patreon
Connect with Adam: Adam’s Website
Adam on Instagram
Adam on Facebook
The Bearded Tog on YouTube
The Bearded Tog Patreon Group
Samm Blake is a world renowned wedding photographer with a knack for combining her editorial background with the emotion and beauty of weddings. She’s joining me to chat about her background, her path toward weddings, and what it takes to be successful in the New York wedding scene. Listen as she shares her tips and advice for how to book $20,000 weddings.
When it comes down to it, Samm has always had a love of photography. She double majored in photography and journalism, but hated the feeling of invading people’s lives when they were at their worst.
So she switched to the very willing group of people who were excited to share their joy through photography.
Her photography shows raw, real emotions with an artistry and grace that is to be admired. How does she do it? By never becoming complacent in her skills. She’s always learning, always growing, and always down for a new challenge.
We chat about everything from booking out high-end $20,000 weddings, to what gear she’s loving now, and what happened when she raised her rates. Samm was a joy to have on the show and her story is definitely a source of inspiration for me.
After you take a listen, bookmark this episode and revisit it when you need a boost of inspiration!
In this episode: [00:01:01] Does Samm miss Tumblr?
[00:03:26] Samm recounts her trip backpacking around the world.
[00:07:21] How did she start into photography and then wedding photography?
[11:29] Why she feels more comfortable with wedding photography versus photojournalism.
[00:12:45] Her journey to living and working and thriving in New York.
[00:16:25] What are some of the differences between Australian and U.S. weddings?
[00:25:17] Samm shares her average pricing and the number of shoots she’s doing per year.
[00:32:20] Learn tips for creating high end imagery that commands a higher price.
[00:37:50] Does she still do family photos? What is her process for getting the best poses and shots?
[00:44:36] How does she curate her feed with candid shots and couple shots while making sure everyone looks good and is comfortable with the imagery?
[00:48:22] Learn more about NDA weddings and her thoughts on increasing her charge for those.
[00:53:27] Her thoughts on signing over copyrights and people using images for commercial use.
[00:56:04] What is she most excited about for 2021 in her life and business?
[00:58:58] Samm shares her favorite lenses for the Fuji medium format.
[01:02:12] Does she shoot with medium format for receptions?
[01:06:50] Has she ever felt content with her gear?
[01:09:36] Connect with Samm.
Links and Resources: Connect with Samm: Samm’s Website
Samm on Instagram
Samm’s Portfolio and Publications
Connect with Adam: Adam’s Website
Adam on Instagram
Adam on Facebook
The Bearded Tog on YouTube
The Bearded Tog Patreon Group
JOIN: This Month’s Free Masterclass
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Links
Join The Bearded Tog Facebook group
Download the Wedding Guide Template
Subscribe on YouTubePatreon
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Leave a review on Apple Podcasts
Full show notes, tips, and links here: https://thebeardedtog.com
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Links
Join The Bearded Tog Facebook group
Download the Wedding Guide Template
Subscribe on YouTubePatreon
Follow Adam on Instagram @masonphotography
Leave a review on Apple Podcasts
Full show notes, tips, and links here: https://thebeardedtog.com
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Links
Join The Bearded Tog Facebook group
Download the Wedding Guide Template
Subscribe on YouTubePatreon
Follow Adam on Instagram @masonphotography
Leave a review on Apple Podcasts
Full show notes, tips, and links here: https://thebeardedtog.com
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Links
Join The Bearded Tog Facebook group
Download the Wedding Guide Template
Subscribe on YouTubePatreon
Follow Adam on Instagram @masonphotography
Leave a review on Apple Podcasts
Full show notes, tips, and links here: https://thebeardedtog.com
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Links
Join The Bearded Tog Facebook group
Download the Wedding Guide Template
Subscribe on YouTubePatreon
Follow Adam on Instagram @masonphotography
Leave a review on Apple Podcasts
Full show notes, tips, and links here: https://thebeardedtog.com
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Links
Join The Bearded Tog Facebook group
Download the Wedding Guide Template
Subscribe on YouTubePatreon
Follow Adam on Instagram @masonphotography
Leave a review on Apple Podcasts
Full show notes, tips, and links here: https://thebeardedtog.com
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Links
Join The Bearded Tog Facebook group
Download the Wedding Guide Template
Subscribe on YouTubePatreon
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Leave a review on Apple Podcasts
Full show notes, tips, and links here: https://thebeardedtog.com --
Links
Join The Bearded Tog Facebook group
Download the Wedding Guide Template
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Full show notes, tips, and links here: https://thebeardedtog.com
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Ben & Adam's Episode on Ben's podcast: https://www.sixfigurephotography.com/eliminating-fear/
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It's time to celebrate officially hitting 100 episodes of The Bearded Tog podcast! We've got a few special guests and a fun announcement for you!
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It's been months since the last episode of The Bearded Tog podcast. What's next for the podcast and the vision of 2020? I share it all here.
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Ever wonder what swimwear and fashion photography is like? Joey Wright Photo out of Miami is the absolute master. The best part? He's friendly, fun, and photographs models without being creepy which is a great skill!
In this episode Joey Wright tells his story of how his odd jobs and college education molded him along the journey to becoming a photographer. Now he's full-time in Miami Florida and shooting for brands like Ignite, Sports Illustrated, and more!
Follow Joey Wright: @joeywrightphoto
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If you think you know about elopement photography, think again.
Weddings for Maddie Mae and her Adventure Instead team look much different than they used to look when they were building their business. Maddie's traded huge receptions and Pinterest boards for authentic and intimate true occasions in the most incredibly scenic places of Earth. If you're into adventure, this one's for you.
Follow Maddie Mae and her team on Instagram: @adventureinstead
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Why is it so hard to sell on Instagram?
Instagram has changed over the years and it feels increasingly more difficult to gain the attention of even a fraction of your followers. Is Instagram still even a viable lead source for businesses? How can we convert followers to fans of our business?
In this episode returning podcast guest Tyler J McCall returns to talk about where Instagram is, how it's changed and what modern marketing looks like in the day and age of stories.
Follow Tyler J McCall on Instagram: @tylerjmccall
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Are you good enough? Do your clients love you like you love them? Will you ever be good enough?
These are the questions so many creatives ask themselves and often times it can seem like a cross between imposter syndrome and just downright depression.
In this episode, Evie Rupp talks about how her inner confidence branches out into her brand and client relationships. We also talk about her DMs and favorite Instagram hacks.
Follow Evie Rupp on Instagram: @evierupp
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Evie singing Meghan Trainor
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For artists of all kinds from musicians to photographers, making a living from our art can become this weird thing. You have clients to serve, marketing, advertising, and expectations to make. But how can you balance out what you want to express? Are you ever able to pivot or make something new?
Jacob Loafman, wedding photographer out of St.Louis Missouri believes you can. In this episode, Jacob helps describe the literal action steps he takes to fight creative block and keep his creativity flowing.
Follow Jacob on Instagram: @jacob_loafman
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Chatting with Ventura California Wedding Photographer Montana Dennis in this episode on making your work matter. We've all done shoots and created images with selfish ambition, but what happens when we step back and truly focus on working with purpose and serving our clients?
Real moments happen. Sacred moments that can't be recreated ever again. Montana Dennis shares his journey and how he maintains his sanity and mission while attempting to provide authentic images for couples in California and worldwide.
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How do we keep challenging ourselves to be more creative and make work that really resonates with us rather than the work we make on autopilot? Often times, it's a battle against fear and scarcity mindset to make that shift.
With practice, time, and the right motivation Portland Wedding Photographer Phil Chester lets us in on how those factors can help us innovate into the business we want to be. Phil Chester also shares some of his favorite inspirational photographers and his back story as well.
Also, Phil created a special discount for all The Bearded Tog listeners. Use code "BEARDED" at PhilChesterPresets.com for 50% off!
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In our first ever episode on The Bearded Tog with another Mason, Karla Mason joins us to describe how she got into boudoir photography and why it's so important.
Karla Mason is a photographer based in Virginia who specializes in empowering boudoir photography for people of all shapes and sizes. She primarily shoots out of her home and tells us all about her start, struggles, and victories!
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Every New Year's, the discussion for many is about resolutions and habits. Who do we know has stuck 100% consistently to their habits they've wanted to form and new life initiatives?
James Clear, author of Atomic Habits: Tiny Habits Remarkable Results helps us understand why we form certain habits and most importantly how to start new ones that will help our lives be better.
James Clear
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When it comes to the advertising portion of your photography business, many times it seems confusing, overpriced and not your most effective use of reaching your ideal audience. With Facebook ads, I've even heard of photographers not using them because they feel like they're just throwing money at a problem.
Max Sadik, of Marketing for Wedding Pros feels differently and can support his case. Max has been in marketing and advertising for years and uses his background to help wedding photographers and other professionals efficiently market their wedding services on Facebook so they can meet their ideal clientele. In this episode, Max even shares some of the thoughts and tricks behind getting an understanding of Facebook ads that you can apply now!
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The number 1 thing small businesses wonder, especially photographers when they're first starting out is "what do I charge?" and most of the time they get there through guessing.
With Mike Morby of Morby Photography, it's about more than guessing. It's about being able to be confident, knowing your worth, and being able to spend time with your family. In this episode, we discuss the proper way to determine your fixed and variable costs, as well as pricing yourself to clients.
Be sure to listen to Part 1 if you haven't already!
Follow Mike on Instagram @morbyphotography
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The number 1 thing small businesses wonder, especially photographers when they're first starting out is "what do I charge?" and most of the time they get there through guessing.
With Mike Morby of Morby Photography, it's about more than guessing. It's about being able to be confident, knowing your worth, and being able to spend time with your family. In this episode, we discuss the proper way to determine your fixed and variable costs, as well as pricing yourself to clients.
Be sure to listen to Part 2 as well!
Follow Mike on Instagram @morbyphotography
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There are so many facets to running a business, and it's impossible to know all of them. What if we could have a checklist to help us achieve our goals and eliminate pain points in the future?
In this episode, Brandon Scott shares his 10 Ideas to Run Your Business Better with everything from bank accounts to sales tax. As both a tax professional (CPA) and photographer, Brandon is a great resource for photographers hoping to make sure their business is secure and in a good spot.
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Are you set up for retirement? Roth - IRA, 401k, SEP IRA, LLC but being taxed as an S-Corp? What does it all mean and most importantly: how can it benefit me as a freelancer?
In this episode, I talk with Pat Furey of Pat Furey Photography about how he achieved a 10 year runway, the benefits of investing and how to get your start.
Follow Pat Furey on Instagram @patfureyphoto
*Neither Pat or Adam Mason are financial advisors or accountants in any way. They're both photographers who've been learning through years of trial and error and want to share ideas on what worked for them.
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How would you feel if you lost thousands of followers, when social media marketing was your specialty and your job? That's what happened to 22 year old and social media guru Kent Heckel.
In this episode, we talk about what the heck happened to Kent's followers and accounts, as well as his plans moving forward.
Follow Kent on Instagram @kentresting2
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After reading one of the most influential books in my photography business, I knew I needed to have the author of this incredible book on my podcast. Mike Michalowicz, author of Profit First as well as other incredible business books comes on the podcast to tell the story of how he lost two million dollars in two years and worked his way back with his innovative plan around profit.
Check out Mike Michalowicz on Twitter
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It's the beginning of the new year and we've all had our fair shot at looking back on the previous year and thinking "I could've done better and accomplished more".
But how do we live a life of purpose without it feeling like a mundane set of tasks, or that our lives are work? In this episode I chat with Lara Casey, founder of Cultivate What Matters and PowerSheets about how she accomplishes the goals she sets out and empowers others to do the same.
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How long will you be able to do what you do? What if you have a dry season, an injury, or even worse: your accountant leaves for Spain and never returns?
In this episode, we talk with Ryan Brenizer, one half of The Brenizers about what to focus on for wedding photographers and how your focus can determine how long you'll last in the industry. He's weathered the trends and seasons for over 10 years in New York City, so his insight is invaluable!
@thebrenizers
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Some of my favorite photographers are not wedding photographers, but those who've taken their photo skills to a different path. For James Anthony, his speciality is celebrities, athletes, models, and more, but as he says, they're simply "familiar faces".
James Anthony has photographed everyone from Serena Williams, Angela Simmons, and even members of the hit TV show "This is us". This episode is all about James Anthony's Journey.
@iamjamesanthony
@masonphotography
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Today we're going further into learning about those photographers who transitioned jobs and are doing something totally different and serving more businesses.
For Brandon Wong, founder and CEO of Photo Booth Supply Co his biggest goal is to help businesses create more revenue. In this episode, he shares how he transitioned out of wedding photography, launched a photo booth company and his most recent and exciting project!
@photoboothsupplyco
@masonphotography
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I wanted to release this episode at this time of the year, because honestly for the past few years, even though things have grown, been better, and I’ve loved life more, during this time of year is when I have irrational feelings. Not being good enough, "why am I creating?", and "what is the purpose of this?" are questions many of ask this time of year, so I wanted to address those and hopefully help some of you in the process! Say hi on Instagram!@masonphotography
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Wedding photographers are always wondering what they can do to level up their business and be better for free. When it comes to getting your wedding published and featured, this can be a free method to get your work noticed and hopefully get you more clients.
In this episode, I chat with Liz Fogarty, a Washington DC Wedding Photographer who has really dialed in getting published. Elizabeth has been published in huge outlets like Martha Stewart, The Knot, Style Me Pretty, and the front page of Washingtonian Magazine. We talk about some tools and techniques to get ready to submit your first wedding and get featured!
Connect with Liz Fogarty
@lizfogarty
Subscribe to her Newsletter & buy her course
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Have you ever counted the amount of hours you've spent editing, and then multiplied it by the number of shoots you've done? The number is terrifying! When you see that number, you wonder if your time was worth it or if it could've been spent better elsewhere.
In this episode, I talk with Nathan Holrtiz, founder of Photographers Edit, a custom image editing solution for wedding and portrait photographers about how he built this business and helps photographers get their lives back! No more living life at the desk!
Connect with Nathan Holrtiz @nathanholritz
http://photographersedit.com/
Say hi on Instagram!@masonphotography
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What would your business look like if it suddenly had 10x the clients you currently do? Would your systems, workflows and processes be ready for that?
Knowing your workflow isn't most attractive thing to work on in your business, but it's all about making profit while working less hours to live the life you want. This is the reason we go into freelance!
In this episode, Dave Shay explains the value of workflow and processes while preparing for growth and gives his favorite tips to get started.
Connect with Dave Shaydaveshay.com
@daveshay
Say hi on Instagram!@masonphotography
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Have you ever heard the story of the man who wanted to swim across the Atlantic Ocean? He wanted to swim from the United States to Europe. The story goes that he swam across and got tired when he was halfway. Then he decided to just swim back. He technically swam the length he’d need to meet the goal, but his perspective and desire made it so he didn’t accomplish his goal. We’re talking today about Momentum. Now, this may sound like a foreign term and not as flashy as Facebook Ads or a new camera, but when running a business, it’s important.
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With everyone in the world having the same exact amount of time in their weeks, it's a curious wonder why we still often hear the question "Where do you find the time?"
Time isn't found, it's made.
In this episode I explain the first steps for understanding how much time you have, how you spend it, and seeing the bigger picture when arranging your schedule.
Timing App
Rescue Time
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Should you set up your photography or creative service business up as an LLC, Sole Proprietorship, S-Corp or something completely different? When it comes to starting and running your business, often times the legal side of things is forgotten due to us being scared of choosing the wrong thing.
In this episode, Rachel Brenke aka The Law Tog (we love Togs around here!) answers those common business and legality questions for photographers and sets the record straight on how to manage certain things. We also dive into things like bylaws, contracts, contractors and other legal literature you can have in your business to make sure you're set up properly and secure!
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Did you lose your job? Is your back against the wall? Watching your bank account drain itself? It doesn't have to be that way.
In this episode, I walk you through a basic plan to get out of a scarcity mindset and get dollars in your pocket. This isn't just for those in recent bad situations, for anyone who's looking to level up.
From marketing, to getting 100+ clients quickly, this episode is a long one but a good one as we head into winter.
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Often times, it's easy for new photographers who are starting out to see a K next to another photographer's Instagram following or tons of comments on a blog post and think "they've never been where I am right now". As many of us know, that's simply not the case and the reality is that the successes shown in public, are the peak of mountains of failure and overcoming obstacles in on the way there.
In this episode, I chat with Amy & Jordan about how they got started, why photography was the career choice for them and the transition from primary photographers to educators.
Connect with Amy & Jordan Instagram: @amy_demos & @jordan_demos
Website: https://www.amyandjordan.com/
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There are few things more sought after in the photography industry it seems than the ability to travel the world, explore cultures, and simply getting someone to pay you money to get on a plane. Two Mann Studios? They've been doing all of that for years, and have even made it sustainable with two children who are in school!
In this episode I talk with Erika & Lanny Mann of Two Mann Studios out of mid-western Canada about how they became destination wedding photographers and travel the world with their cameras and family. We also chat about the logistics, know-how, and even some funny stories of what traveling as a family can really be like
Connect with Two Mann Studios Instagram: @twomannstudios
Website: twomann.com
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As business owners, there is often a common feeling of "I need to be everywhere, all the time" and that is simply not true. Do you need to be present on every social network? Does your email list really need to keep growing?
In this episode with Dannie Lynn Fountain, a a business strategist for creative entrepreneurs, she shares her story of living the nomad lifestyle, speaking at over 60 events in one year and ending up at Google. She also gives her insights about Instagram marketing and how to focus your efforts in social media spaces as a business owner.
Connect with Dannie Lynn Fountain Instagram: @dannielynnfountain
Website: danniefountain.com
Say hi on Instagram!@masonphotography
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In this episode, I answer all your questions about the next big thing in my business: Long Term Mentorship.
Get the plan and accountability you need to make major progress in your business with a full year of personalized coaching, conversation, and community!
More Info:Long Term Mentorship
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When it comes to building successful business or projects, Spencer Boerup, the founder of MagMod knows a thing or two about making it happen. He was one of my favorite photographers when I first started and in the past 10 years has created projects such as Presetopia, Workflow, Salesographer and finally MagMod. MagMod is a creative and efficient speedlite or flash modifier system for photographers!
In this episode, Spencer shares the triumphs and struggles of starting a product business and why he went all in on his MagMod idea. This is a good one!
Connect with Spencer and the MagMod Team:@MagnetMod
MagnetMod.com
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Every freelancer does their job, starts their business and takes on their dream for the sake of fulfillment and joy from what they do. Often times our passion can become a chore, something we don't love doing and we stop connecting with our clients.
In this episode, Corinne Thompson, a Baltimore Wedding photographer shares her secrets on how she emboldens couples to be themselves, creates connections with them and leaves a lasting impression which both helps her brand and her bank account.
Connect with Corinne Thompson@lovetothecorephoto
Say hi on Instagram!@masonphotography
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Every business owner knows, or eventually comes to know that if you don't get your money right, specifically profit & loss as well as your taxes, you're setting yourself up for some bad news.
I think every business owner should have an intimate knowledge of their numbers, what tax they should be charging and most importantly, what taxes they should be paying to the government. It can be intimidating of course, so for this episode we chat with Amy Northard, the CPA for Creatives about all things taxes, money, write-offs and how creatives and photographers should organize their money!
Connect with Amy Northard, CPA@amynorthardcpa
Say hi on Instagram!@masonphotography
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Business is hard. Running your own business as a single parent is even more difficult. Tiffany Tolliver of The Emma Rose Agency does it every day and is thriving while doing it! She even moved to Los Angeles from Washington DC to pursue her dream of designing and creative directing for the biggest brands in the world.
In this episode, I talk with Tiffany about being a single mom and her decision to move to LA. We also chat about how businesses can iron out their brands before even touching the design aspects of it.
Connect with Tiffany
@theemmaroseagency
Say hi on Instagram!@masonphotography
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There is a deep and dark place so many freelancers and entrepreneurs get to during the journey of their business. That place is loneliness and depression. It's not talked about enough in our industry, nor any solutions to navigate our way out of it and become successful and more in tune with our businesses.
In this episode I talk with Robert J Hill, a traveling wedding photographer from Portland, Oregon about how he hit the peak of destination wedding photographer goals and how it cost him many personal connections. We talk about how to get out of these rough places, and lead your business in a way that focuses on fulfillment more than finances.
Connect with Robert J Hill@RobertJHill
POSER Book
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When it comes to running your business, you're in charge. Often times though our private and personal world can get to a state of disarray if we're not giving it the intentionality it needs, separate from our business.
In this episode I talk with Amanda Hedgepeth, Outer Banks Wedding Photographer, mother of 3 and founder of Lifeflow lists on how keeping her personal life in order helped her business thrive in the way she wanted.
Connect with Amanda:@amandahedgepethobx
Lifeflow Lists
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We're back from our July break! I hope you enjoyed the mini-episodes. In our first episode back I chatted with Lindsey Roman, a destination wedding and adventurous elopement photographer based in Maui who within 2 years, changed her entire business to be strictly out door destinations and is booking faster than ever.
We talk Instagram strategy, how to re-brand, and which Taylor Swift boyfriend Tay Tay should've stay stayed with! Take a listen!
More information about Lindsey:
@mrslindseyroman
https://lindseyroman.com/
Say hi on Instagram!@masonphotography
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For July 2018, we're dropping mini-episodes for you on 4 different topics from advertising and WeddingWire, my favorite business apps, mentorship & coaching and working with other creatives.
This episode is all about playing nice with other creatives and entrepreneurs. Many times our colleagues can be our greatest asset, but sometimes like with any relationship, a mixed expectation creates conflict. We talk about it here!
Follow Mariah on Instagram: @mariahmirandaphoto
Say hi on Instagram!@masonphotography
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For July 2018, we're dropping mini-episodes for you on 4 different topics from advertising and WeddingWire, my favorite business apps, mentorship & coaching and working with other creatives.
This episode is all about mentorship and coaching! Mentorship is super important to help grow and strengthen your business. Often times we see it as another expense, but the reality is that it can change our lives for the better.
Say hi on Instagram!@masonphotography
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For July 2018, we're dropping mini-episodes for you on 4 different topics from advertising and WeddingWire, my favorite business apps, mentorship & coaching and working with other creatives.
This episode is all about the apps I use to run my business and take care of my contracts, clients, images, backups, mileage and more!
Táve
ShootProof
MileIQ
Evernote
BackBlaze
WPEngine
Dropbox
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For July 2018, we're dropping mini-episodes for you on 4 different topics from advertising and WeddingWire, my favorite business apps, mentorship & coaching and working with other creatives.
This episode is all about advertising whether it be on WeddingWire or The Knot for wedding professionals, or Facebook or Instagram and whether it's worth the investment.
I also share some tips for those who don't have the cash on hand to advertise.
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Have you taken the necessary steps to pursue your passion? Or maybe you've been running a business full-time for years but want something different, something more? This happens to everyone and is super common, even for folks like Jasmine Star.
In this episode, I chat with Jasmine Star about her transition from world-famous wedding photographer to Brand & Marketing Strategist for entrepreneurs and creatives, as well as the founder of Social Curator, a website to help organize, plan and create your social media.
Instagram:
@jasminestar
@masonphotography
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When it comes to pursuing passion projects, often times we don't know how to go about doing them and there's this tension between our "job" and our passion. For many freelancers, it's between two passions. Maybe the path to get to where you are has seemed unconventional, but the truth is it's that way for most people.
In this episode, Kristi Odom shares her story of first being an engineering student at Georgia Tech then photography taking ahold of her and never letting go. Kristi has been featured in Rolling Stone, The Smithsonian, Rangefinder, Fearless Photographers, even on a billboard in Times Square! She balances wedding photography with her passion of wildlife fine art and conservation.
Instagram:
@kristiodom
@masonphotography
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So often when were starting our photography journey, the order of events is something like this: passion>job>lose passion>burn out. How do we keep the heart in what we do? How do we keep the passion?
It starts with us and how we're doing.
In this episode, Adam and Benj Haisch talk about how they avoid hiccups in weddings, how to find your niche, and how Benj strategies his Instagram into his business and marketing strategy.
Follow Benj Haisch on Instagram
@benjhaisch
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Jeremy Cowart is a fantastic mix of an idea master, but also someone who can execute on those ideas. From photographing Taylor Swift, the Kardashians, Garth Brooks, Tim Tebow and more celebrities than we can list, to launching the first hotel that gives back to those in need around the world, Jeremy is an incredible inspiration to me and many others.
In this episode, Jeremy and I talk about the beginning of his career, finding his first agent, different ideas that have failed and succeeded, and how to keep chasing ideas.
Follow Jeremy Cowart@jeremycowart
Find out more information about The Purpose Hotel
https://www.thepurposehotel.com/
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Mike Morby of Morby Photography is one of my heroes. His Business Workshop was the first workshop or education I ever paid money to. I had heard so many good things about his business and how he helped others get their numbers straight, I had to attend. It changed my business forever and I'm excited to have him on the podcast!
In today's episode, Mike & I chat to discuss how vendor and venue relationships changed his business, how he runs his associate program and most importantly WHY he runs his business the way he does.
Follow Morby Photography on Instagram:
@morbyphotography
Mike Morby's Business Workshop (Only a few spots left!!!)
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Introducing the very first Ask Me Anything episode on The Bearded Tog! Questions collected via Instagram direct message on any subject and answered on this episode! Apps mentioned in this episode (referral links!) Backblaze: https://secure.backblaze.com/r/0169qr Dropbox: https://db.tt/xkzKyteg MileIQ: https://www.mileiq.com/invite/KDOLG ShootProof: http://shpr.ws/gR3 --
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If you do not plan your calendar, your calendar will plan you. Creatives who run their own businesses have ultimate freedom, which is both beautiful and debilitating. Marirosa has been a photographer for 13 years and manages a family, 35 weddings a year and a full-time job in Washington DC. She knows her calendar!
In this episode, learn the tips and tricks to managing your time and making sure you have a healthy hold on your business, what success means to you, and how to start now.
Follow Marirosa on Instagram:
@photobymarirosa
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After a few years of running your own business, many entrepreneurs wonder "what's next?". For Gavin Wade, founder and CEO of CloudSpot, a lightning fast photo storage and delivery app, it was making the move from full-time wedding photographer, to software creation and sales.
In this episode Adam speaks with Gavin about how he started, what made him switch careers and how he gives back in his free time.
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The photography industry has been divided for years over weddings. Many photographers I talk to say “I could never shoot a wedding nor would I want to”, while I and many others go to work every weekend telling stories in our own way of amazing people.
But shooting weddings can be beneficial to you as a person, and a photographer. In this episode, Adam talks through the proper steps, prep and mindset to successfully photograph your first wedding.
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Kathryn & Devin Robinson of Anchor & Veil Photography have created a successful and sustainable business through their passion for integrity, loving on their clients and their incredible work.
In this episode, we dive into how their business started and how they keep it running well now while always innovating on their work.
Follow Anchor & Veil on Instagram: @anchorandveil
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Shooting your first destination wedding is no easy task. Becoming a destination photographer, or running a business from two different locations 3,000 miles apart is even more difficult. Doing that, while starting a new relationship and eventually getting married? James & Jess have done it.
In this episode with the incredible James & Jess, they share how they started shooting together, the boundaries they put in place to run a successful destination wedding photography business as a couple, and their inspiration for taking on this bold challenge.
Follow James & Jess' work here:
@jessfairchild
@jameswitty
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The Bearded Tog podcast is created by mashed potato lover Adam Mason
Ever sold a wedding album? Even in my years of business, I've sold less than I've wanted to. My friend Alicia has always seemed to sell a ton. Turns out, about 80% of her clients buy her albums! That is insanity! I wanted to interview her on how she achieves numbers like that and runs her business with intention.
I met Alicia Candelora Daw from Alicia Ann Photographers on my second wedding ever! It was so long ago that I was shooting video of the wedding! She's always been an open book with how she runs her business, loves her team and her family. After being in business for years, she possesses a wealth of knowledge about many subjects, but selling more albums is my favorite secret of hers!
Follow Alicia
@aliciaann_daw
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The Bearded Tog podcast is created by mashed potato lover Adam Mason
No matter what stage of business you're in, you need to have a system. A system or process can outline anything from the client onboarding process, to how many steps from shooting to editing an event. When you have a system or process, it'll help you not miss particular steps and make certain pieces of your business repeatable which can help if someone else helps you with your business. Your systems are how things work internally for the brand, but your systems affect your brand which affects how your clients feel.
Someone I look up to in their systemization and branding is Lauren Miller of Lauren Louise Photography, out of Washington DC. Her brand is colorful and consistent. That's her first impression alongside her work. In addition, she's got great systems setup for managing multiple clients and processes to help her business grow and be more streamlined.
Follow Lauren Louise:
Instagram @laurenlouisephoto
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The Bearded Tog podcast is created by mashed potato lover Adam Mason
Search Engine Optimization or SEO for short is one of the big topics that's bound to come up during the life of your business. Often times overlooked or taught poorly, making sure your SEO is solid is the difference between staying busy and hoping for leads. After a few years of ranking in Google for a few of my favorite keywords, I too can attest to this.
Dylan Howell is an incredible photographer based out of Portland, Oregon. Not only is his work fantastic but his SEO is super strong and he's learned how to share the basics with us on The Bearded Tog. We talk about Google Analytics and Search Console, Squarespace vs Wordpress, and the best plugins and apps to setup and track your SEO rankings.
Follow Dylan Howell
Instagram: @dylanmhowell
Join Dylan's Patreon: SEO for Photographers
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The Bearded Tog podcast is created by mashed potato lover Adam Mason
Following the rise of the #MeToo movement, stories coming out of Hollywood, news organizations, and other places of power have caused an uptick in much-needed awareness regarding how devastatingly widespread sexual harassment and assault are in today's society, including creative fields.
The leadership at Rising Tide Society and Honeybook wanted to collect data on how widespread these acts are specifically amongst Rising Tide Society members. There was an anonymous survey sent out amongst the members where people could share their stories, how these acts affected their work/creative environment, and other information.
Many entrepreneurs don't have an HR department or someone they can go to from a business perspective but hopefully this episode will shed some light on how widespread sexual harassment and assault are in the occupations of Rising Tide Society and Honeybook members and some advice on what you can do if you or someone you know has been hurt by these acts.
This one is a tough but necessary episode for The Bearded Tog audience. You are not alone. Here are some of the helpful links Kait Masters shares in this episode:
Results & Insights from Sexual Harassment & Assault Survey
Sexual Harassment in the Wedding Industry (Honeybook Blog)
Back Off: How to Confront and Stop Sexual Harassment and Harassers by Martha Langelan
Connect with Rising Tide Society & Kait Masters:
Instagram @RisingTideSociety & @larkspurandlaurel
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The Bearded Tog podcast is created by mashed potato lover Adam Mason
Ever attend an Instagram meetup and feel like you're not good enough? Carl and I have both been there. You don't have enough followers, your work isn't cool and you leave the meetup wishing you'd have never even attended.
That was before Walk With Locals existed. Carl Maynard or @carlnard founded Walk With Locals organically with friends and a few strangers. From there, he wanted it to simply be about community. No one was ever asked for their social media handle or how any followers they had. Even after a few years of growth and success, Carl still doesn't leverage the influence of Walk With Locals for anything other than the sake of the community.
I chat with Carl about how he launched Walk With Locals and what inspired him to do so. We also discuss feeling lonely or unappreciated when someone asks us "what's your handle?" and we don't have "enough" followers.
If you're looking for community, or simply want to hear a hopeful and optimistic take on Instagram friendships, this episode is for you.
Follow Carl Maynard & Walk With Locals
@carlnard
@walkwithlocals
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For 2018, The Bearded Tog is diving into topics that may make us feel nervous, embarrassed, or even make us cringe. Despite how we feel, we should always hope to learn perspective and engage with others to help make our creative community a better place.
In this episode, I talk with Gary Williams Jr, founder of the Creative Agency out of Washington, DC about racism and prejudice in the creative industry. From movie nominations, the failed Pepsi commercial to personal stories from Gary's career, we discuss what we can do as creators to help move this world forward.
I'm inspired by Gary and hope you are too.
Follow Gary Williams Jr @masterwilliams
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The Bearded Tog podcast is created by mashed potato lover Adam Mason
Over this year I've read almost 20 books, some of which were business related and other just personal. Of the business books I read, these FIVE incredible books changed how my business was this year but will exist the next decade!
Books take time, but the knowledge is worth it! I'd encourage you to read at least one of these books within the New Year to really take your business to the next level. Here are some affiliate links to the books:
Profit First
10x Rule
How to Win Friends and Influence People
The E-Myth Revisited
Overlap
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The Bearded Tog podcast is created by mashed potato lover Adam Mason
Every year around this time, creatives and especially wedding photographers wonder what next year will be like. Some are confident and prepared for the next year: finances are in order, lots of clients are booked for next year, and they can rest easy during the holidays.
For others, it's not that simple. Maybe it's an inconsistent year or you haven't booked what you thought or what you need to make life work. The emails come in, but you're not hearing back from clients after you send them your pricing or maybe they've decided to go with someone else. You feel hopeless.
In this episode, I discuss why you're not being booked, reveal data from over 600 photographers and where they're at for next year and what you can do now to level up during the holiday season.
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The Bearded Tog podcast is created by mashed potato lover Adam Mason
When you first start any hobby or business, you begin ironing out your processes. Everything from how you collect payments to prepping for a particular gig. Surprises happen and then you learn from those surprises. Eventually, you get into a groove.
But years from now, you, you may need to make bigger and bolder changes. That entire groove you were in, may need to change. It's scary, but sometimes it determines how successful your business will be in the future.
In this episode, my good friend Sarah Bradshaw is honest about the decisions she thought she was "supposed" to make and how after coaching and researching, she decided against making those decisions. Sarah is an incredibly successful and magical wedding photographer in the Washington DC area.
See Sarah's work on Instagram:
@sarahcbradshaw
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The Bearded Tog podcast is created by mashed potato lover Adam Mason
If you're like me, the word "brand" makes you want to throw up in your mouth a little bit. It gets thrown around and honestly, I think that makes many of us not want to work on it.
But the truth is we can't hide the facts that 1) we have a brand 2) it does have importance and 3) we want the brand to reflect what clients we are looking to attract, so we can continue to enjoy what we do.
In this episode, photographer and food-lover Lauren Carnes describes how her background in branding and marketing has helped shape her photography business as well as shape it over the years to reflect her current passions. If you're dying for a change in your business or simply want to try something new, this episode is for you.
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The Bearded Tog podcast is created by mashed potato lover Adam Mason
Multiple times in my business, my personal work has captured the attention of those who were willing and ready to pay for it. It was awesome. Ashleigh Bing is a master of that now and has even gone viral in doing so.
Ashleigh Bing has been featured on Inside Edition, The Huffington Post, ABC News, CBS, NBC, Good Morning America, and the Today show just to name a few. All of this from one idea, one post, one piece of personal work she decided to take on. She shares about this and more in this episode!
Follow Ashleigh Bing@ashleighbing
https://www.ashleighbingphotography.com/
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The Bearded Tog podcast is created by mashed potato lover Adam Mason
What would happen if you weren't able to work all of a sudden? Do you have a plan in place? People that you'd trust to continue the work for you?
Like many of us, Katelyn James had built her business to rely solely on her ability to show up and make things happen. But when things happened to her like a surprise tax bill or an urgent surgery, she knew she needed to have a plan in place for her sanity and her family.
In this episode, Katelyn James shares the details of adjusting and planning for transition times in her life, dealing with sticky client situations, and talks about her finance philosophy for both her business and personal life.
Follow Katelyn James:
Instagram: @KatelynJames
Website: http://katelynjames.com/
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The Bearded Tog podcast is created by mashed potato lover Adam Mason
Instagram! Everybody loves Instagram but only a portion of those people are generating actual leads and income from the app. Like many of you, I've been there. I put time into Instagram, the feed, the photos, the captions, even the description, but nothing.
It doesn't have to be that way. Through Tyler McCall's education, he's been able to help small businesses convert followers into paying clients and maximize their efforts. He also gets super real and talks about dealing with struggle and loss in his personal life, and how that affected his business.
Connect With Tyler McCall:
@tylerjmccall
The IG Advantage Facebook Group
FollowerToFanSociety.com
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Email me: thebeardedtog@gmail.com
The Bearded Tog podcast is created by mashed potato lover Adam Mason
New photographers! Want to break into the wedding business? What about second shooting? What if you could use second shooting as a way to grow your own business while still honoring the other photographers in your community?
I see a lot of new photographers make mistakes when they want to start doing weddings and second shooting. In this episode, I'll teach you how to be the most sought after second shooter in your community, make more money, and become a better photographer. From getting second shooting gigs, to maximizing your photos after the wedding, this episode is for you!
Connect With Me:
@masonphotography
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The Bearded Tog podcast is created by mashed potato lover Adam Mason
What do brands like Apple, Nike, and Whole Foods have in common? They all have a group of their customers that are their tribe! A tribe is your most supportive past, current and sometimes future customers that end up doing a ton of marketing FOR YOU.
Hope Taylor has done just that with her photography business. Between weddings, education and a thriving senior spokesmodel program, Hope Taylor has created a group of clients who are so ecstatic about her work that they can't help but share about it. She's also been able to formalize the process of getting potential clients excited about working with her, before they even send their first email.
Hope Taylor is 21 years old. She started her business at just 16 and has essentially skipped college to maintain her amazing business. In this episode she shares tips on how to start your own tribe, how she dealt with malicious people, and encourages people to be authentic.
Connect With Hope Taylor:
@hopetaylorphotography
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The Bearded Tog podcast is created by mashed potato lover Adam Mason
Have you ever used an external hard drive? Is your data safe? If your computer broke into pieces today, would you have all of your client images?
In this episode, I talk about my backup strategy and how I keep all of my data safe. From my computer to my external hard drives and cloud backup, this is a nerdy episode about everything I do to backup and what you should do too!
Dropbox: Sign Up
Backblaze: Sign Up
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The Bearded Tog podcast is created by mashed potato lover Adam Mason
Jason Vinson is one of the top 100 wedding photographers in North America. Based in Arkansas, he and his wife create unique and innovative images together for their clients. He's a photographer's photographer, always pushing the boundaries and playing around with his gear.
In this episode, Jason talks about how he is able to attract clients that both love and look for his creative work in their images. He also chats about his writing with Fstoppers and transitioning from a traditional full-time job to full-time photography.
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Email me: thebeardedtog@gmail.com
The Bearded Tog podcast is created by mashed potato lover Adam Mason
Zoe Rain is a professional music and fashion photographer, based out of Chicago. She is most known for her work as Macklemore's tour photographer, as well as her recent work with Ed Sheeran, Miley Cyrus, and more.
In this episode, Zoe talks about how she went from studying photography in high school to being on tour with Macklemore and creating a name for herself. She gives insight on when to work for free and how to license your photos to publications and get paid for it!
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Email me: thebeardedtog@gmail.com
The Bearded Tog podcast is created by mashed potato lover Adam Mason
Have you taken the purposeful steps to go full-time into your business? Have you crunched the numbers like your pricing and expenses, your portfolio and business relationships are intact?
In this episode, photographer Sam Hurd shares his story of how he went from working his day job in DC to shooting 50+ weddings a year, teaching workshops all over the globe, and positioned himself in the wedding industry as a champion.
We also talk about what camera gear Sam is digging right now, which is always a fun conversation!
Connect with Sam Hurd
samhurdphotography.com
Instagram @iamthesam
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The Bearded Tog podcast is created by Washington DC Wedding Photographer Adam Mason
Any time someone pursues something, there's a series of moments or a season of transition. From fear of failure, to inspiration and dedication, to momentum and pride. These can be constant or ever-changing and we can become overwhelmed, paralyzed even of the effort and the daunting journey ahead.
But I believe you can do it! I am a testament to this as well as my buddy Natalie Franke, founder of Rising Tide Society, a network of creative entrepreneurs who believe in community over competition.
After years as a successful wedding photographer, Natalie saw a gap that needed to be filled. This is the truest calling of an entrepreneur.
In this episode, Natalie Franke opens up about her journey from wedding photographer, to Rising Tide Society and her latest adventure with HoneyBook and how she's handled all of those transitions. We both share tips on how to take on transitions and even talk about Rising Tide Society's "Tinder Moment".
Natalie FrankeInstagram: @nataliefranke
Website: nataliefranke.com
Rising Tide Society:
Website:risingtidesociety.com Facebook Group: Rising Tide Society Facebook
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The Bearded Tog podcast is created by Washington DC Wedding Photographer Adam Mason
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Trying to figure out how to balance working your 9-5 with your freelance job? It can be challenging and you can feel overwhelmed.
In this episode of The Bearded Tog I discuss with Keith Lee how he balances a full-time job, having a family, and shooting 30 weddings a year! He's a busy man!!
Hopefully this episode can help you!
Follow Keith Lee:Instagram: @keithleestudios & @keithleestudiosuncovered
Website: KeithleeStudios.com
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Full show notes: adammason.com/blog
What did you learn from this episode? What are you most afraid of? Email me: thebeardedtog@gmail.com
The Bearded Tog podcast is created by Washington DC Wedding Photographer Adam Mason
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What is virtual reality? Why is it so popular on YouTube, Facebook, and other sites?
New technologies can be hard to keep up with and know if we need to be aware of and implement them into our lives. Is VR something we should add or ignore?
In this episode of The Bearded Tog I talk with Griffin Harrington, a VR specialist for The Discovery Channel about the advances of VR in our culture, it's importance and how anyone can get started in VR.
WARNING: We get pretty nerdy, be ready!
Follow Griffin Harrington
Instagram: @griffinh
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Full show notes: adammason.com/blog
What did you learn from this episode? What are you most afraid of? Email me: thebeardedtog@gmail.com
The Bearded Tog podcast is created by Washington DC Wedding Photographer Adam Mason
Please leave a review: bit.ly/beardedtog
In this episode of The Bearded Tog I invite the creator and founder of Ugmonk, Jeff Sheldon onto the podcast to talk about his design and product company that he started with just one t-shirt, and now is his full-time job.
I found Jeff Sheldon while I was working at Apple with designer friend Brian Hoff. Brian showed me Jeff's work and t-shirts and I was hooked!
Jeff and I also talk about what was the tipping point for him in his business, how his family deals with working, and how his email list and sharing his process has helped further his business!
Follow Jeff Sheldon
Twitter: @ugmonk
Instagram: @ugmonk
Website: ugmonk.com
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Full show notes: adammason.com/blog
What did you learn from this episode? What are you most afraid of? Email me: thebeardedtog@gmail.com
The Bearded Tog podcast is created by Washington DC Wedding Photographer Adam Mason
Please leave a review: bit.ly/beardedtog
Ever wish you could only do one part of your job? And get paid even more for it? The easiest way to do that, is to specialize. Specializing brings you to the top of your industry and thus clients will pay more for that specialty because they're the kind of clients who look for that!
When you want a certain kind of pizza, you go to a place that specializes in it right? If you just want something generic, then you choose Domino's or whatever's in the frozen section of the grocery store.
In this episode, I talk with Tiffany Farley, motherhood photographer and founder of The Fount Collective, a community devoted to the art of being a mother about how she chose to niche down into motherhood photography and have a more successful and enjoyable business.
Tiffany also chats about email marketing, her strategy and there's even a surprise coming soon to her list if you sign up soon!
Full show notes: adammason.com/blog
Follow Tiffany Farley
Instagram: @tiffanylfarley
Website: www.tiffanyfarley.com
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What did you learn from this episode? What are you most afraid of? Email me: thebeardedtog@gmail.com
The Bearded Tog podcast is created by Washington DC Wedding Photographer Adam Mason
Please leave a review: bit.ly/beardedtog
You're starting your business and you wonder to yourself "Should I be an LLC or a sole proprietorship?" What about a partnership? How do you know what's the best decision for you in the long run.
When I first started my business, I had these questions. Luckily, between having a great accountant and business lawyer, I was able to get set up properly in my state and with my business structure.
Also, if you've been in business for a while, it may be an appropriate time to update or change a few things. You could be losing money, at risk of someone else using your company name, or other kinds of situations.
In this episode, Skyler Showell of Showell Ventures LLC and I discuss the common mistakes businesses make when it comes to legal situations and how to set yourself up for success.
Here's the gist: The more you do now, the less hypothetical rough situations could hurt down the road.
Skyler has graciously offered to answer any questions and he's been my lawyer a while now. He's helped me with trademark and copyright, as well as a few other legal matters.
Full show notes: adammason.com/blog
Follow Skyler Showell
Twitter: @skylershowell
Website: showellvc.com
Email: sshowell@showellvc.com
Listen to The Bearded Tog episode with Skyler Showell
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The Bearded Tog podcast is created by Washington DC Wedding Photographer Adam Mason
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This episode is incredibly special to me, as I've been a fan of Tony Hoffer's work and business style since before I was even a photographer. Between is love of people and working on his photography craft, he's become the most sought after photographer I know. He's been known to get up to 1,400 inquiries in 1 year!
How did Tony get that many inquiries? Was it advertising, SEO, social media or something else?
In this episode, I talk to Tony candidly about where he started, where he is, and where his company Hoffer Photography is headed. Few people work harder than Tony & Amy while building their business, and this episode is good for anyone looking to attract more clients.
Full show notes: adammason.com/blog
Follow Tony Hoffer Instagram: @hofferphotography
Website: hofferphotography.com
Sign up for the next Hoffer Workshop!
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The Bearded Tog podcast is created by Washington DC Wedding Photographer Adam Mason
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What do you do say when people ask you “What do you do for a living?” Do you feel a little weird or uneasy about it? Like you’re not being truthful? Or are you confident and aware of where you’re at? Often times, we think we’re faking it like we’re not the “real” version of someone who does this. That’s called Imposter Syndrome. Everyone struggles with this, and to not waste any time, I’ll bury the lead. Here’s the base for this episode: Don’t let the feeling of being a fraud, keep you from the feeling of being YOU. --
I wrote a LONG blog post with all of the notes from the episode, so if you want them you can checkout episode 11's shownotes.
Follow Adam Mason on Instagram: @adaminspired
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What did you learn from this episode? What are you most afraid of? Email me: thebeardedtog@gmail.com
The Bearded Tog podcast is created by Washington DC Wedding Photographer Adam Mason
Andy Barron is a music & celebrity photographer. His website is littered with images from artists like U2, Alabama Shakes, Foster the People, Kendrick Lamar, The Civil Wars and more. He's toured with many bands like Switchfoot, Foster the People, and is currently on tour with the wonderful Chris Stapleton.
Even being around big name bands, Andy's a humble and laid back guy who's first goal is never just images of an artist. His first goal is to love people first and form relationships. This not only makes him a more enjoyable member of projects and tour, but also will create better images in the long run as artist are more comfortable with him knowing he's a friend, rather than only a photographer.
Full show notes: adammason.com/blog
Follow Andy Barron:Instagram: @andybarron
Website: andybarron.com
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What did you learn from this episode? What are you most afraid of? Email me: thebeardedtog@gmail.com
The Bearded Tog podcast is created by Washington DC Wedding Photographer Adam Mason
Please leave a review: bit.ly/beardedtog
Ever wanted to get into boudoir photography but don't know where or how to start? How do you earn trust with clients?
How do you show your work?
My good friend Keith Lee has been doing boudoir for years alongside his amazing wife Ali Lee. Together they create amazing images, trust with their clients, and long lasting relationships.
In this episode, as someone who's never shot boudoir, I ask Keith Lee both the business questions, and the awkward ones! How does he approach boudoir as a man, where as the industry is primarily women? What does the process look like for building new clientele and ultimately, how does he stay creatively satisified?
If you're curious about starting your own boudoir photography business, or just want to hear some of the hilarious and thoughtful stuff Keith has to share, take a listen to episode 009!
Follow Keith Lee:Instagram: @keithleestudios & @keithleestudiosuncovered
Website: KeithleeStudios.com
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What did you learn from this episode? What are you most afraid of? Email me: thebeardedtog@gmail.com
The Bearded Tog podcast is created by Washington DC Wedding Photographer Adam Mason
Please leave a review: bit.ly/beardedtog
Happy New Year! In our last episode we talked about accomplishing huge goals, one bite at a time. I thought in the spirit of transparency and to help those still looking for ideas or maybe who got their goals started late, that I should share some of my personal goals and the system I use to create those goals.
I believe everyone should have at least one big scary goal. If it doesn't scare you, it's not worth pursuing!
If you want to know the quick trick to making sure your goals are a good mix of scary yet achievable, especially through the S.M.A.R.T method, take a listen to this episode!
Also, let me know what you think of my goals and share some of yours!
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The Bearded Tog podcast is created by Washington DC Wedding Photographer Adam Mason
Full Show Notes: https://adammason.com/blog
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How do you want to feel at the END of 2017? What huge goals do you want to accomplish in 2017 that you're nervous about?
In this episode, I outline my method for accomplishing big goals. Just this year, I paid off over $40,000 in student loans, enhanced the SEO of my website, and ran my first 5K. Businesses aren't successful without goals and growth, but figuring out what your goals are and how to get there can be daunting.
Here's the basic secret to accomplishing big goals: smaller goals. Starting with goals so small they seem easy to you, is my favorite way to accomplish goals. I look at those small goals as what it takes for each day to feel successful, so that way on days when I feel like I've been scrambling or haven't accomplished anything, that day was still a success.
When you nail down the small goals, you crank up the intensity and add more smaller goals that are part of your bigger goals. Keep making it easy, while making it difficult. Do it.
What did you learn from this episode? What are you most afraid of? Email me: thebeardedtog@gmail.com
Follow Adam Mason on Instagram: @adaminspired
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The Bearded Tog podcast is created by Washington DC Wedding Photographer Adam Mason
Full Show Notes: adammason.com/blog
What if you made a decision to copy off of a competitor because it was a good idea but then years later realized it didn't fit with who you really were? Is everything in your business a good representative of who you are?
When I first started Mason Photography, I was so nervous about intersecting my personality with my business. I was so scared that if I showed any emotion whether positive or negative in my business, that it would come off unprofessional or childish.
But the past two years, that's basically all changed and I'm more happy than I ever could've been with where my business is at. My clients know me even better, and I attract clients that love both my work and my mission. You know folks that love that coffee shop or specific wine? They pay more for the things that resonate with them. The same can be true for you if your product and brand personality are apparent in your business.
In this episode, Washington DC Wedding Photographer Adam Mason and Abby Grace of Abby Grace Photography talk openly about having a brand that is true to yourself and how that attracts the BEST clientele. We also chat about Abby's love of all things Paris and Ballet, and how her personal work is where her creativity thrives. Oh, and of course we talk about Harry Potter a bit, Abby is a huge fan!
If you're a photographer, Abby Grace has a ton of free resources for photographers on her blog but for more substantial education, she even has a few courses in her shop! I've read a ton of her blog posts and benefitted greatly from it.
Abby Grace Email Templates, Wedding Education, etc. Abby's Blog (literally HUNDREDS of posts for photographers) Follow Abby Grace Photography on Instagram: @abbygracephoto
Follow Adam Mason on Instagram: @adaminspired
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What did you learn from this episode? What are you most afraid of? Email me: thebeardedtog@gmail.com
The Bearded Tog podcast is created by Washington DC Wedding Photographer Adam Mason
Full Show Notes: adammason.com/bearded-tog-episode-006-abby-grace-photo-attracting-better-clients
How much does social media really matter in your business? We always hear that it's important, but does it actually ever bring us clients or opportunities? For my good friend Bryan Minear, it has done both!
In this episode, Washington DC Wedding Photographer Adam Mason and Instagram Master Bryan Minear discuss how to grow your Instagram following, the awesome clients he's gained this year, and balancing a full-time job while freelancing. It's a pretty packed episode and one I wouldn't miss!
Follow Bryan Minear on Instagram: @bryanminear
Follow Adam Mason on Instagram: @adaminspired
VSCO App
Photo Pills
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What did you learn from Bryan Minear's interview? What clients are you hoping to get on Instagram? Email me: web@adammason.com
The Bearded Tog podcast is created by Washington DC Wedding Photographer Adam Mason
Here's a secret in business, when ANYONE starts, they have no clue how to price themselves. Should they copy off of a local competitor? Should they price low to gain clients? How do you handle working for free?
In the FINAL episode of my 3 part series on Pricing Yourself For Long Term Success, I cover everyone's favorite topic: How much Money do you want to make? I also go into how to get local professionals to help you when you're starting!
Are you pricing yourself correctly?
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Question: How much profit are you making off of each kind of service or product you offer? Email me: web@adammason.com
The Bearded Tog podcast is created by Washington DC Wedding Photographer Adam Mason
Thank you so much for listening to The Bearded Tog!
Here's a secret in business, when ANYONE starts, they have no clue how to price themselves. Should they copy off of a local competitor? Should they price low to gain clients? How do you handle working for free?
In the second episode of my 3 part series on Pricing Yourself For Long Term Success, I cover how important it is to know how much each client or job cost you per occasion. This can either make you or break you, especially after you've gone through episode 1.
Are you pricing yourself correctly?
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Question: How much profit are you making off of each kind of service or product you offer? Email me: web@adammason.com
The Bearded Tog podcast is created by Washington DC Wedding Photographer Adam Mason
Thank you so much for listening to The Bearded Tog!
Here's a secret in business, when ANYONE starts, they have no clue how to price themselves. Should they copy off of a local competitor? Should they price low to gain clients? How do you handle working for free?
In the first episode of my 3 part series on Pricing Yourself For Long Term Success, I talk about the 1st step in figuring out your pricing for your business: the overall cost of running your business for a year.
Are you pricing yourself correctly?
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Question: How are you pricing yourself? Email me: web@adammason.com
The Bearded Tog podcast is created by Washington DC Wedding Photographer Adam Mason
Thank you so much for listening to The Bearded Tog!
When I originally planned to launch this podcast, I wasn't planning on making it personal. But through the advice of a great friend, she simply said "you have to Adam. Your story stirs many hearts and don't hide it."
In all of it's vulnerable goodness, I share my story of being kicked out of college and through some life circumstances, found myself desiring to become a storyteller.
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Question: What are you struggling with in taking your dream to a reality? Fear? Money? Clients? Email me: web@adammason.com
The Bearded Tog is a podcast created by Washington DC Wedding Photographer Adam Mason.