The Engaging Brand: Recent Episodes
Anna Farmery
In depth business interviews with recognised experts on social marketing, social business and social leadership hosted by Anna Farmery.
How much do you think about why you are busy....busy doing work that companies used to provide to you, now through self service you do for them?
Craig Lambert, Ph.D, staff writer and editor at Harvard Magazine, joins me to talk about Shadow Work: The Unpaid, Unseen Jobs That Fill Your Day.
Anna Farmery talks to Martin Reeves about how to match your strategic approach with your environment and effectively execute your strategy.
We discuss
- What is the definition of strategy?
- What is the art behind winning in business?
- How there is more than technological change to consider in your approach to strategy.
- Is classical strategic thinking relevant to the modern business world?
- What is the renewal strategy?
- Why your strategy is not remaining relevant for long.
- How to choose the right strategic thinking for your business environment.
Anna Farmery talks to Mike Stallard on creating a healthy connection culture.
Find how to create a strong culture at work by improving your connection skills.
Digital can overwhelm. Digital can feel like the driver behind ALL marketing and business decisions but is that right?
Ray Wang joins Anna Farmery to talk about Disrupting Digital Business - his new business book published by Harvard Business Press.
Ray explains the 9C's behind creating sales success through understanding the basics of digital disruption.
Anna Farmery talks to Heidi Grant Halvorson about why we are so often misunderstood. Heidi shares tips on how to ensure you are always understood by those people who matter
How do we turn our digital communication into high business growth?
That the question I put to Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm and founder of the professional development site for PR and marketing pros, Spin Sucks Pro.
- What is the difference between content marketing and PR communication?
- Why does PR get such a bad wrap in the modern world?
- Are we falling into a content marketing 'spin' mindset?
- What is the opportunity for SMB's with PR communication?
- What is the biggest mistake with social media for business?
- Do we learn enough from our competitors when it comes to integrated marketing campaigns?
- How to research your competition to improve your marketing strategy?
- Has the media middleman disappeared or changed? How to influence the digital middleman?
- What is the right ratio between content creation and content distribution?
- How does voice recognition change the way you conduct your keyword research?
- What is the future for 'spin'? Is there such a thing as 'good spin'?
Tooliers is the winner of this weeks Engaging Brand goodie bag. Tooliers was chosen from everyone who shared about the show with their followers on any social media site.
Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast.
Professor Chris Bones and James Hammersley of Good Growth join me to talk about their ideas from Leading Digital Strategy: Driving Business Growth Through Effective E-commerce.
For a FREE copy of Leading Digital Strategy: Driving Business Growth Through Effective E-commerce then email James at jh@goodgrowth.co.uk
[Tweet "Great listen- Leading digital strategy to drive your business growth"]
How do you turn your website from a bland website to the land where your brand stands out....?
- How websites not only cost money but cost our business money!
- How to make a website visually effective.
- How to understand your brand personality to reflect in your website.
- How to profile your business.
- Why do entrepreneurs struggle to convey their brand?
- Is blogging undervalued by business?
- How blogging is a self development tool.
- The pitfalls of website implementation.
- The balance of writing for SEO and writing content for customer value.
- How to create triggers for customer action on your website.
- Balancing visual engagement with action orientated visuals.
Smart entrepreneurs understand that digital is stretching from a customer's purchase cycle to their full life - so what does business need to plan for with the increase in 'smart products'?
Anna Farmery discusses the effect of smart technology with Max Burton, founder of Matter. Max believes in "participating in a future that melds technology with art and humanity".
What can we learn from frugal innovation in the emerging markets?
Is there a danger that abundance means that businesses ignore frugal innovation?
Anna Farmery talks to Ted Talks speaker Navi Radjou about how doing more with less. Navi explains the frugal economy and how we can learn from the emerging markets to make the most from our technological advances.
Kathleen Gage is a wonderfully inspiring lady. She helps people find their true message and helps them share it with the world.
Kathleen joins me - Anna Farmery- to talk about how to find out "not just who you are, but what you stand for, what you’re passionate about, and the difference you’re here to make in this world".
We talk about how to understand that hidden secret to the success of your business - YOU.
Anna Farmery discusses with Jeremy Miller how a listener, who is a plumber, can create more sales from his existing customer base.
Anna and Jeremy give practical tip on how service providers can create more sales through a 3 step approach to make your service stand out from the crowd
Matthew Pollard - a rapid growth 'guru' joins me - Anna Farmery - to talk about his rapid growth sales process.
Matthew is described as a "true differentiation, niche marketing, and sales systemization powerhouse"
So we need to learn some of his sales secrets!
And as well as a fantastic discussion Matthew has given us, a 5 FREE Sales Worksheets to help you drive rapid growth with your clients to accompany the audio.
Heard about the experience economy yet don't really know what it is or how to incorporate into your business?
No worries, today I am talking to Joe Pine who has been on the show before, talking about Infinite Possibility one of my all time favourite books to get you thinking how to create customer value through experience marketing.
- What is the difference between great service and a customer experience?
- Is customer service a given and not a differentiating factor in itself, today?
- How can you attach an economic value to the customer experience?
- How to create an engaging customer experience.
- How to measure customer sacrifice.
Can looking back at events stop us from moving forward? Can reflection actually harm our progress as business leaders?
Herminia Ibarra, Cora Chaired Professor of Leadership and Learning and Professor of Organisational Behaviour at INSEAD, joins Anna Farmery to talk about Act Like a Leader, Think Like a Leader.
Business can be hard, so how do we find the passion to grow our business?
Tim Leberecht talks about the need for more business romantics exploring why he feels the time is right for a new business romantic movement.
Small business struggle to stand out from their competition....but there is a way small business can create a sticky brand that resonates with customers.
On The Engaging Brand this week Anna Farmery talks to Jeremy Miller on what it takes to create sticky branding on the limited budget that small businesses work from.
Do you know what is your critical knowledge?
Do you actively manage a culture of sharing critical knowledge?
This weeks Engaging Brand podcast discusses what determines critical knowledge, how to find it and also how to develop the right business culture.
Russell Glass of LinkedIn Marketing Solutions talks to Anna Farmery about how to use big data to increase sales and create a better customer experience on this weeks Engaging Brand podcast
How do we keep our eyes on the prize?
Perception has a huge role to play and in this business interview Anna Farmery speaks with social psychologist Emily Balcetis about her research into emotions and how to keep our eyes on the prize.
With the emphasis on digital marketing are we losing the craftsmanship of marketing? That is the question today Anna Farmery asks Tom Doctoroff who has written Twitter is Not A Strategy
All entrepreneurs are born to be successful?
Well in Chelsea Berler's case she was born into a world of food stamps and used that poor background to fuel her business ideas into a multi million dollar business by the age of 30! Anna Farmery interviews this female entrepreneur to find out more....
What if everything we have learned about management was wrong - David Long believes much of what we do is absolutely wrong.
In this Engaging Brand interview we discuss what we need to do to appreciate and reward our employees.
Stuck doing the same old job and feel too old to break free from 9 to 5? Anna Farmery talks to Janet Graves about a new marketplace waiting for you to have the time of your life.
We all fail; failure is part of business. So how do we fail better and make smarter decisions?
Anna Farmery talks to Anjali Pastry about Fail Better.
The latest research shows the different emphasis for social media in customer communication. Mark Pettit talks to Anna Farmery about the latest customer research.
What is the best design thinking process to create a well designed product through the eyes of the consumer? * Is design misunderstood? * Why is design thinking changing and what has caused it? * How great design thinking looks at utility not just the artefact. * The 4 step design thinking process. * How to find out what product you truly create and what market you are in. * How insight should not be reenforcement of your thinking? * How to use behavioural research to understand the utility element behind a well designed product.
Is there a gap between the leader you are and the leader you want to be? Living in a 24/7 world of information, what specific leadership skills do we need?
Anna Farmery talks to Stew Friedman about....
- How to embrace total leadership and learn ways to lead whilst not sacrificing a part of your life.
- The role of self leadership before leading others.
- How total leadership leads to strong personal brands.
- Is total leadership linear or circular with the concept of career success?
- How do we hold ourselves accountable for our own success?
- How do we stay accountable to the real you?
- What we can learn from Bruce Springsteen as a leader?
- The need to not feel constrained by convention by concentrating on results not how they get done.
We can all feel Overworked and Overwhelmed? But what practical tips can we take?
Anna Farmery talks to executive coach and leadership educator - Scott Eblin about simple practical tips and immediately applicable routines that can help you be at your best achieving your goals at work and at home.
The discussion centres on his new book Overworked and Overwhelmed: The Mindfulness Alternative
How do you create a marketing campaign that appeals rather than patronises a market sector? That was a question sent in by a listener who recognised that the LGBT market was underserved in her market.
- Is the LGBT a specific market - should we treat it differently?
- Aren't the same marketing techniques relevant to any target market?
- Why LGBT marketing is about just making everything pink!
- Tips for LGBT marketing that shows authenticity.
- The importance of self confidence in marketing.
- The power of social networking within LGBT marketing.
- How Facebook is a great geo targeting tool.
- The importance of partnerships in LGBT marketing.
- Is the LGBT spending higher per person?
- How marketers can get it wrong?
Remember you can grab a copy of From Busy-ness to Business in 30 Days! (Social Mastery Book) - the ebook that accompanies this show.
Do you find yourself working on or in a business without feeling the true passion for it? Do you struggle to understand how to build a business and build a brand that reflects the true you rather than your skill set?
Today I am joined by Andy Hayes founded PlumDeluxe, a website that helps you create moments that matter. Founded in 2007 it reflects who Andy truly is and his desire to keep encouraging individuals to create moments that matter with friends and family.
Andy's story is inspiring as he has learned to build a brand that truly reflects what is important to him, rather than a business that he felt that he should be doing because of his past skills
The listener of the week is Karen Burnham, chosen from all the people who have shared this post or left a review on iTunes.
Do you get embarrassed about selling?This weeks Engaging Brand podcast is a talk with Catherine Sandland.
We talk about how to find our self confidence to sell yourself and your expertise to other people
- What are the key elements of talking to groups of people?
- What are the gender differences on dealing with public speaking?
- Should you "fake it till you make it" or do you need to work on your confidence ahead of time.
- How to decide whether your issue is physical or emotional problem?
- The importance of the first 30 seconds of talking to a group of people.
- Three things to do before you present ideas to people to sell yourself well.
- How to learn to love your own style to sell yourself the best.
- How speaking with a group of people should never be a lecture.
- Can people learn to sell their expertise?
E-learning is on the rise but how do we make the most of this new channel for marketing purposes from the guys at Duarte.com * How e-learning is growing as both a marketing and training tool. * The challenges of taking an offline process, online. * How to add personality to the e-learning experience. * Development of an e-learning experience * How do you add energy to an e-learning experience * How e-learning can be used for lead generation. * How external e-learning offers are a valuable employee training tool. * How to create a story to tell for your e-learning course. * The balance of time investment between concept and testing. * What are the lessons that Duarte have learned for next time.
We discuss
- Why wellness is so important to a successful career.
- Why wellness is important in both parts of our lives - career and family
- What is a healthy mind?
- The importance of developing the tools for managing your business mind.
- How does a business person recognise when their mind is "unhealthy".
- Signs of stress in business people and an "unhealthy" mind
- What is the difference between negativity and stress?
- How much control do we have over our own happiness?
- Is there a preventative mind maintenance program for business people?
- How do we create meaning in our business lives?
What does it take to be the best entrepreneur that you can be? Anna Farmery talks to Josh Denning about his entrepreneurial journey and the lessons that we can learn from the decisions that we make...
- How did Josh get into podcasting and why did he choose podcasting as a part of his content marketing mix?
- Why snap decisions can be good for entrepreneurs?
- The importance of relaunching your brand regularly as an entrepreneur.
- The journey of entrepreneurship and whether to be the best entrepreneur you need to learn to be continually changing.
- How one of the best entrepreneur podcasts can and will change to keep pushing forward.
- How he is developing a brand that reflects his passion and his skill set.
- Anna mentions Design Voices and how job titles are too restricting for entrepreneurs.
- As an entrepreneur would Josh change any decisions or does he embrace his failures?
- The power of thought and how meditation has helped his entrepreneurial journey.
On today's show Anna Farmery talks to Nathan Furr, Assistant Professor of Entrepreneurship, Marriott School of Management, Brigham Young University about The Innovators Method.
- How business needs a holistic method for improving innovation.
- When we live in an uncertain world, we need a different set of business tools to ensure their innovation succeeds.
- What are the types of uncertainty that the Innovators Method needs to consider?
- Are we in danger of turning innovation into a process rather than embrace the entrepreneurial spirit?
- Why the business model for the innovation should come at the end of the innovation process.
- Is there enough innovation on the business models themselves?
- What is the bigger driver of uncertainty - digital technology or the emergence of the B.R.I.C.S countries?
Ted Coine and Mark Babbitt join me, Anna Farmery, to talk about the human side of business in this weeks business podcast.
We discuss
- How the human business has more than one side.
- The element of trust in a human business.
- How the social age is about bringing back individuality.
- How building customer trust needs the trust to be built inside the business first.
- The mistakes businesses make on creating a trust culture.
- The relationship between business and society on reaffirming trustworthy leadership.
- How to measure the trust in the business.
- Do customer ambassadors choose us or do we choose them?
- Do we focus enough on getting the right customers?
- How to get the right talent to improve your business.
Anna Farmery talks to Hal Elrod about his miracle morning routine on The Engaging Brand podcast
- How to rebound after something bad happens in your life.
- How can you turn your life from being in a rut to achieving your potential without a life changing event
- How to ensure tomorrow DOES come and changing your life.
- The keys to success as an entrepreneur
- How to "gap focus" in your morning routine to improve your self esteem.
- A great app to improve your skills each day - 5 min journal.
- How coaching others helps you to stay accountable to your own dreams.
- How to keep momentum in personal development.
- The miracle morning routine that changes your life.
- Anna commits to the Miracle morning routine and joins the Facebook page.
Enjoy the show - would love you to leave a podcast review in iTunes if you can spare a minute of your time.
Our customers are using the web to research before buying, so how do we ensure it is our fantastic website that Google chooses to show our potential customers?
Kris Reid from Ardor Media joins me to discuss:
- What is a backlink and why are backlinks important to increase Google ranking?
- How does Google rank websites for search results?
- What is the importance of Panda and Penguin updates to the Google search results
- What is an unnatural back link and how does it affect your Google ranking?
- What is negative SEO?
- The value of guest posting for SEO to increase Google ranking?
- How do you reach out to other sites to gain valuable backlinks?
- How to use testimonials to increase google ranking.
- The relationship between traditional media sites and social media for SEO.
- How to use University resources to create strong backlinks.
Do you manage risk in a way that grows your business rather than stifles it? Do you really understand your business model?
Karan Girotra, Professor of Technology and Operations Management at INSEAD joins Anna Farmery to talk about The Risk-Driven Business Model
Remember for your chance to win next weeks goodie bag then just review the show on iTunes or share this blog post to your followers.
- Should business risk drive your business model?
- How to innovate by using a better risk model?
- Is risk management a mindset or a management process?
- The 4 W's of defining your perfect business model.
- What decisions should be made before designing your business model?
- How to set your business vision specific enough to succeed but flexible enough to exploit new business opportunities.
- How do you recognise internal risk to your business model?
- Why a business model audit is important for your company.
- Does a business model have a shelf life?
- The barriers to business model transformation.
- Why small businesses are even better placed to adopt a business model.
Do you hate networking or find business networking cringe-worthy?
John Corcoran of Smart Business Revolution has an amazing story. John has no Ivy League background yet he landed a job as a writer in the Clinton White House at the age of 23. How?
He learned how to become an intentional networker and this week Anna Farmery talks to John about...
- How to network to get more clients.
- How to develop a triple win mindset for better business networking.
- What is intentional business networking?
- Why is a giving mindset even more important in the digital world for business networking?
- How do overcome the fear of business networking.
- What to do when you give, give, give......but fail to convert to a business client.
- How to create a business networking target list. (Link to John's FREE How to Network ebook)
Listener of the week is Marni Mandell chosen from anyone who shared this blog post or left an iTunes review for The Engaging Brand.
- Why a brand or branding is about what you believe your customer experience to be.
- As a small business isn't it about just getting things done rather than business visions, missions and strategic direction? Isn't that corporate speak?
- Thinking about sticky branding and how they achieve something different in customer experience.
- Are words undervalued? How web copy plays an important role in creating sticky branding.
- How to explain what you do in 10 words or less and reduce your bounce rate.
- Quick tip on understanding your unique selling point.
- How to determine your market niche.
- How the role of the small business owner's personality can be at the core of sticky branding.
Today I speak with Daniel Forrester about Consider: Harnessing the Power of Reflective Thinking In Your Organization.
The listener of the week is BazKika drawn from all the people who either reviewed the podcast on iTunes or shared about the show with their social networking friends.
We discuss
- How to prepare for meetings through reflective thinking methods.
- Is it about managing reflective thinking or adopting reflective thinking into the way we live our busy lives?
- Why do great people leave the workplace to think?
- How our overconsumption of information is rendering thinking obsolete.
- What is the reflective thinking process?
- How reading and writing can help our management thinking.
- What is the best thinking process?
- What is the best business structure to encourage better thinking and more meaningful decisions.
The listener of the week is BazKika drawn from all the people who either reviewed the podcast on iTunes or shared about the show with their social networking friends. Just hit the share button for your chance to win next week!
How do we get an business idea through it's First Mile?
- Is a start up business a small version of a big company?
- Should even a small business have launch manuals for ideas?
- Where is the line between business as a vehicle for business ideas and innovation as a stand alone concept?
- What is the purpose of a business?
- The 3 questions you need to ask before launching a business idea?
- Innovation around how an idea is launched to the market can be even more popular than the business idea itself.
- How do you convince the business about your business idea?
The Engaging Brand listener of the week, chosen from anyone who shared about the show with their social networks, is Petra Kosovic from Poland.
Thank you for sharing about The Engaging Brand on social media. For your chance to win the goodie bag just use the share buttons at the bottom of this blog post!
- What is the secret sauce for small businesses success?
- How small business can make the best decisions on pricing.
- How the customer can tell you the right price.
- How to get freedom from cost plus pricing?
- How can you charge different pricing to customers.
- The trade off between margin and volume - how to make more money as a small business.
- How to improve your negotiating position.
- How to dare to charge your customers more
For your chance to win next weeks goodie bag just tweet this post
How can you become a sales superstar? It is easy to wonder where marketing finishes and sales begins...
- How the process of selling has changed and how to think about the context of selling in social media world.
- Are sales and marketing two different functions in a business, today?
- Does the business create the marketing and the customer close the deal?
- What has changed in the selling process? How social media has changed who makes the referrals to your company.
- How linear is the selling process? What is the thought process applicable to the buying cycle?
- What makes a great sales person.
- How to become an authority online, how to become an influencer online or even a thought leader.
- The secret behind becoming an authority online according to John Jantsch!
- Do customer reviews act as valid proof online?
Ever wanted to make money from speaking?
Well, Grant Baldwin has...and today he talks to me, Anna Farmery about how he has built his speaking career. Our discussion includes
Grant's marketing techniques for different speaking events.
How to get a speaking gig?
Packaging your speaking skills - and how to use inbound marketing techniques.
How to make money from putting on a conference.
How to value your time as a speaker.
How to raise your energy levels before speaking
Have the expectations of audiences changed with social media?
How to engage young talent.
Why a tough audience can improve your speaking skills.
Understanding website conversion optimisation - in simple terms!
How to combine the art and science of conversion optimisation.
The concept of First Reaction - How does the site make me feel?
How customers scan our page to assess if it fits their needs.
What kind of emotion do you want people want to experience?
The idea of the golden ratio for website optimisation.
The importance of a website headline.
Will the visitor gain more by investing more than 5 seconds on your site?
What philosophy can teach us about website conversion.
The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips.
Anna Farmery talks to Mark Penson, CMO of Survey Anyplace. The show covers
- What is the definition of modern market research?
- Is mobile market research more independent than customer focus groups?
- Is emotion stronger at the point of purchase and should market research adjust their market research data to recognise that?
- Market research at the point of purchase delivers benefit to the brand - but what is the value to the consumer?
- The importance of providing a customer incentive to fill out a customer survey.
- The role of gamification in market research.
- Are mobile surveys only valuable in real time?
For your chance to win next week just share this post! (Tweet this)
Remember as a listener you can download 30 Lessons on Social Leadership Powers - Anna's new ebook is now available on Kindle.
If you use a different podcatcher then you can subscribe using the following RSS Feed or visit iTunes.
How to be an effective entrepreneur by balancing that degree of freedom with a strong focus on achieving the results that you want.
The discussion is based on The Productive Person.
Remember for a chance to win the goodie bag just share about the show!
The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips and this week Anna Farmery talks to Claudio Fernández-Aráoz about the forthcoming It's Not the How or the What but the Who: Succeed by Surrounding Yourself with the Best
- What is the definition of talent?
- Where the word headhunter comes from and why headhunting does not always work.
- Why looking for the perfect person to fit a role is wrong - whether for a leadership role or a friendship role in your life.
- How interviews are a "conversations between two liars"
- How we need to take responsibility for our own career.
- How rearing calves taught Claudio a valuable recruitment lesson!
- The key skill of customer impact - the best skill you can show and find.
- Have you got a 'forestry strategy' for your company? An inertia on addressing talent problems.
The Listener of the Week is Jarmo Hyperionn, again from Scandanavia - thank you for your iTunes review!
For your chance to win next week just share this post! (Tweet this)
Don't FORGET that you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob.
We talk about
- Who is LinkedIn for and why it is growing as a source of referrals.
- What is LinkedIn? A social platform, a social networking site or a digital rolodex?
- What makes a great LinkedIn profile for business referrals?
- How to optimise a LinkedIn profile without sounding 'spammy'.
- The confusion between the LinkedIn profile and the LinkedIn business page.
- The etiquette of Linkedin.
- How to make your LinkedIn profile client focused.
- How to build your credibility on LinkedIn.
- Does LinkedIn work better for one sector?
- The power of search that LinkedIn offers you.
- The future of LinkedIn as a social media platform
In depth interview from Anna Farmery with the authors of Step Up and what to do in the 6 Moments that call us to lead.
Remember as a listener you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob.
The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips.
Remember as a subscriber you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob.
Anna Farmery speaks with Mike Sansone about how to design your own business. They talk about what successful entrepreneurs do and the pitfalls to avoid.
This week's show sees Anna Farmery interviewing Jeff Goins about the art of great writing.
They discuss how to create attention through the power of intention. They also look at tips for how to create great content and keeping your passion for writing alive to connect with your readers.
Remember for 30 more lessons you can download the accompanying ebook to The Engaging Brand podcast for just 99p by using the discount code ilovebob.
The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips and has a subscriber remember you can download Bob's Guide to Social Leadership Powers - the new accompanying ebook for just 99p using the discount code ilovebob.
This week Anna Farmery speaks to Eric Karjaluoto of SmashLab about The Design Method
Are you as entranced with Ted Talks as I am? Then you will love this podcast....
Anna Farmery speaks with Carmine Gallo about his research into what makes a great Ted Talk. He talks about the key aspects of delivering a talk that resonates and captures the mind of the audience.
After listening to the show here is a link to the Talk Like Ted slideshare presentation.
Check out a previous interview with Carmine on how to deliver insanely great customer service like Apple.
And finally the listener of the week Melanie Davis - a goodie bag is on it's way to you to say a BIG THANK YOU! For your chance to win just share this post! (Tweet this)
Also don't forget Bob's Guide to Social Leadership Powers - a new ebook on bringing out your leadership potential has been launched to accompany the podcast.....and if you use discount code ilovebob then you can grab a copy for just 99p.
Anna talks with Mark Schaefer about Social Media Explained and so much more...
Also my own new e-book on social leadership will be coming out this week and for subscibers to the Engaging Times you will get it for just 99p. You will receive a social business pdf today as well!
We discuss
- Why does social media need to be explained?
- Is social media a cultural rather than technological revolution?
- How social business is about unlearning marketing techniques.
- Have our expectations of social media been too high or too low?
- What is content shock ?
- Challenge yourself to produce the right quality of social media rather than just a quantity of social media.
- Personal branding - Moving your connections from weak to strong
- How social media tools are easy but the social media mindset is hard.
Great new show is out and today Tara Gentile, a fabulous speaker on creating value speaks to Anna Farmery.
For regular Engaging Brand listeners - remember little cartoon Bob has put together a free guide on what creates a social business - download for free here.
Tara and Anna discuss the how to grow your business by creating value. They talk about the difference between price and value, an exercise for business leaders to start thinking from the customer point of view and how to build a circular relationship to your marketing techniques.
How And finally the listener of the week Ryan Spence - a goodie bag is on it's way to you to say a BIG THANK YOU!
This weeks expert business interview is with Joe McCormack. A marketing specialist who believes in the power of brevity in a world of short attention spans.
The Engaging Brand expert interview this week is with David DeSteno on how trust is created, what is trust and how we can use these findings to help grow our brands and grow our businesses.
You can find out more about David at David DeSteno and in his book The Truth About Trust.
This weeks expert interview with Huggy Rao talks about excellence, not just achieving it in business but also how to scale it up and encourage it to spread across the whole of the organisation.
Ken Blanchard is one of the iconic leadership writers over the last few decades and Anna Farmery talks to him about being Fit At Last, a personal story of how after decades of working hard, he finally linked those business concepts to his own personal health.
For more insights each week and a Free Guide to Building a Social Business hop over to The Engaging Brand
Anna Farmery talks with Paul Oyer, a Professor at Stanford on Business Economics who has written a book on how online dating has helped in learn more about business economics
Business problems are being solved in the wrong way...that is the premise of Moment of Clarity and Anna Farmery speaks to the author about what are the 5 steps that can deliver a moment of clarity in truly understanding how to address market opportunities.
With all the talk on the web it would be easy to ignore blogging as part of your marketing strategy. Leslie Sameul of become a blogger comes on the show to talk to Anna Farmery about how blogging is still important and how blogging should not be underestimated as a driver for website traffic.
Anna Farmery talks to professor of management and the director of the Center for Leadership and Change Management at the University of Pennsylvania’s Wharton School, about Boards That Lead: When to Take Charge, When to Partner, and When to Stay Out of the Way.
It can be difficult to understand when you should get involved, when you should all people to do it their way and when you need to mentor people. Mike helps us understand the difference and also suggests that small business owners can hugely benefit from this type of mentoring structure.
Remember each week I give away a goodie bag to someone who has reviewed or shared about the show...this week's listener of the week is Nyki Edwinna who joined the Google+ Group it's way to you to say a BIG THANK YOU!
Anna Farmery talks to Dorie Clark abut how to reinvent yourself from being known for one area of an expertise to a new one.
The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode.
Today Anna Farmery speaks with Tim Grahl about how to turn strangers into fans, moving them from merely loving your work to buying your work.
Tim is the "lead guy" at The Outthink Group and as Dan Pink one of my favourite authors says " is fast becoming a legend, almost single-handedly changing the way authors around the world spread ideas and connect with readers".
Anna Farmery speaks with Anil Gupta on Finding Happiness in Your Life.
We discuss how finding happiness is based on you spending time to build your awareness muscle and turning awareness into action.
The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips this week sees Anna Farmery speaking with Professor Chris Hackley about Marketing in Context .
They discuss marketing in context including
- Are we lazy about marketing today?
- The idea of social context and how marketing has a role within that social context
- Should marketing bridge the customer to the business or the business to the customer?
- What is the role of marketing - activation, engagement?
- What is marketing in context?
- How social conversations are often based on misunderstanding.
- The need for critical self analysis in marketing
And finally the listener of the week is Priston Mill chosen from all the shares about the show this week - a goodie bag is all yours! If you have any thoughts that you want to share then join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.
This weeks The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips sees Anna Farmery speaking with Richard Jankovich about how sonic branding is helping leading brands.
- What does music bring to branding?
- How music can help create community.
- How the role of music has changed from shouting the emotion you should feel to subconsciously to help you find your own emotion.
- How you must understand the essence of the brand - and what your brand stands for...
- How music in marketing represents what the brand stands for...not to sell the product.
- Is music more trustworthy than marketing copywriting?
- The science of music in retail
- Will brands replace the music publishers?
Sasha Drevic is chosen as listener of the week, chosen from all the people who have shared about the show this week - a goodie bag is on it's way to you to say a BIG THANK YOU!
Would love to hear your thoughts anna@theengagingbrand.com, or why not join the community on twitter , Google+ or Facebook.
The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. Anna Farmery speaks with Niraj Dawar - a renowned marketing strategy expert about his new business book Tilt which looks at how to move from being product to customer focused.
Like the show? Why not leave a review or email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.
The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode with Anna Farmery speaking with August Turak who is an amazing guy, about his latest book -Business Secrets of the Trappist Monks.
We talk about mission, personal transformation, authenticity and community. Lessons that he used in his own businesses from spending times with the Trappist Monks at Mepkin Abbey. I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.
In this episode of The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode, Anna Farmery speaks with Noreena Hertz about Noreena’s new book, Eyes Wide Open: Making Smart Decisions in a Confusing World and cover
- Can we trust an experts view?
- The importance of challenging an expert's view.
- How neuroscience research shows that how we emotionally feel affects our decision making ability.
- How the beauty industry understands the power of words and helps us make irrational decisions?
- The impact of our memories on our decision making.
- How to become your own expert through mindfulness and make smarter decisions.
- How to strip bias from our decision making.
- Are we expert managers or managers of experts?
I love to hear your thoughts so join me on twitter , Google+ or Facebook...
This week The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips sees Anna Farmery speaking with Professor Joseph Badarecco, Shad Professor of Business Ethics at Harvard Business School.
We talk about
- Has business changed it's role in society and expecially what is the role of markets in society.
- Has the role of markets been created by design or has it filled a void in the societal/policital arena.
- How to know whether you are grappling with the fundamental problems?
- Can hierarchical business structures embrace choice?
- Are we moving from hierarchy of people to hierarchy of networks?
- How the world wide web is the new invisible hand magnifying market forces.
- Asking ourselves - what am I accountable for?
- The need to look at the historical perspective - to look past the last 50 years to take a market view.
- How to make critical decisions.
- Encouraging bad decision making - short term and easy to change because of the era of uncertainty
- Why leaders lead.....not despite the struggle but because of the struggle, its just that the struggle has to feel worthwhile.
- Can business learn from terrorist groups - i.e the fluidity of networks of power?
AJ_My Tweets is the listener of the week and was chosen from all the people who have shared about the show this week - a goodie bag is on it's way to you to say a BIG THANK YOU!
I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.
The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode with Anna Farmery speaking to Daniel Roberts about the Fortune 40 under 40 list and his research from the accompanying book called Zoom.
- Is it a fine line for entrepreneurs between zoom and doom
- The importance of big dreams in entrepreneurship.
- How the entreprenuers are all confident however they show very different leadership styles.
- How entrepreneurs may be liked or hated but they won't worry - they have high self belief
- How many entrepreneurs start by learning the basics of their skill set.
- How 9/11 has shaped the new generation of entrepreneurs.
- How has technology shaped the successful entrepreneurs.
- How to hire the right team to help you grow the business
And finally the listener of the week is Jesse Lyn Stoner - chosen from all the people who have shared about the show this week - a goodie bag is on it's way to you!
The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode with Anna Farmery speaking to David Burkus, assistant professor of management at the College of Business at Oral Roberts University about the Myths of Creativity.
And finally the listener of the week is Scott Newman from Arizona who was chosen from all the people who have shared about the show this week - a goodie bag is on it's way to you to say a BIG THANK YOU!
I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.
The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode.
Anna Farmery speaks with Alan Gregerman about The Necessity of Strangers. They discuss
- How talking to strangers may be the missing part of our own personal development.
- The balance between feeling comfortable enough to share and yet the need to speak to strangers.
- How the mechanism of the world wide web allows us to connect but have we learned to drive the value from those social networks?
- Is our own potential judged on our 5 closest friends (From Word of Mouse podcast) or our 5 closest strangers?
- It is not who you know...but who you could know....But how do you know who you should know!
- How our prejudice to speakers is often implicit - and how we can learn to be more open in our management style
- How retreating to an off site session makes you more insular - how you can be more innovative from going to strange places rather than a darkened room.
- How will you make new friends if you DON'T talk to strangers.
- How connecting with our own 'inner stranger' can help our personal development.
The listener of the week is Helen Reid from the The Engaging Brand Google+ group, chosen from all the people who have shared about the show this week - a goodie bag is on it's way to you to say a BIG THANK YOU!
I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.
The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode.
Anna Farmery speaks with Marc Ostrofsky, the New York Times bestselling author of Get Rich Click! Marc, an award-winning serial entrepreneur and domain-name investor has just written a book about the latest technology trends called Word of Mouse. A look at 100+ tips on using technology to live a healthier, longer lives...
This week The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips explores social influence.
Anna Farmery speaks with Matthew Kohut about Compelling People a new business book that looks at how people can learn the art of becoming influential. We discuss how to increase your self awareness about the qualities of leadership that help make people influential in the world. Also the listener of the week is Clare Revell from Toronto who was chosen from all the people who have shared about the show this week - a goodie bag is on it's way to you to say a BIG THANK YOU!
I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.
The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips this week sees Anna Farmery speaking with Head of Business Development Joel Tobias from NetVouchercodes.
We discuss how discounting is more than about volume and how it can be used as a marketing technique to target valuable customers.
The listener of the week is Karinne Bezaiki who was chosen from all the people who have shared about the show this week - a goodie bag is on it's way to you to say a BIG THANK YOU!
I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.
The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode which sees Anna Farmery speaking with Ori Brafman and Judah Pollack about THE CHAOS IMPERATIVE.
The Chaos Imperative is a book which argues that the most efficient groups and organizations should embrace new ideas by allowing a little unstructured space and “contained chaos into their planning and decision-making.
And the listener of the week is Marianne Cantor from Google+ who was chosen from all the people who have shared about the show this week - a goodie bag is on it's way to you to say a BIG THANK YOU!
Remember you can email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.
The Engaging Brand podcast which covers social marketing, business ideas and brand marketing tips this week sees Anna Farmery speaking to Daryl Urbanski about the ancient secrets of lead generation.
Lead generation can be difficult but Daryl shares ways that help to improve your targeted marketing and your understanding of market segmentation.
The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but first...the listener of the week is Harry Boyd who receives a goodie bag for sharing about the show.
Beautiful Minds is the world's first neuro-design lab bringing together the latest knowledge in neuroscience, behavioural science and design thinking to offer brands a new way of looking at customer and client behaviours....Anna Farmery talks to Stuart Youngs about
- Importance of perception for brands
- Should design be a trigger for a customer behaviour?
- What are transformational experiences?
- How to create a social network with experience and meanigful connection.
- How to create new narratives rather than improve business efficiency.
- In a digital era is creativity easier or harder?
For your chance to win the goodie bag then just leave an iTunes review and you will go into The Engaging Brand flower pot!!
Don't forget to connect via Twitter, Facebook or Google+
The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips likes to look at different areas to inspire us to think differently about business.
With this in mind Anna Farmery speaks to Tynan Sylvester to see what we can learn from Designing Games to use in social marketing and even employee engagement. I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.
The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips this week sees Anna Farmery speaking with Kit Seeborg about using slideshare for business. How it can be used for research, lead generation and so much more....brand marketing tips from Present Yourself
We discuss
- What is slideshare?
- What is the search engine optimisation benefit from slideshare?
- How easy Slideshare is for business to use
- Search engine optimisation for slideshare and how it works.
- How to craft strong value proposition for lead generation within Slideshare
- How you can offer different calls to action for the buying cycle.
- Slideshare as an online collaboration tool
- How to use Slideshare as an online resume when looking for a job.
To ask your questions re slideshare just email anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.
Anna Farmery speaks to Maria Bezaitis, principal engineer at Intel, who focuses on how constellations of personal data can form new business models, after seeing her speak at the Ted Talks about The Surprising Need for Strangeness.
The Engaging Brand the business podcast bringing the leading thinkers on the new business models, new business thinking and brand marketing tips straight to your ears!
Rita McGrath joins Anna Farmery to talk about competitive advantage and how in a period of turmoil the concept of sustainable competitive advantage is the wrong approach and a more transient mindset to the business model is now required.
I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.
Anna Farmery talks with Jim SIgnorelli about storybranding and his model of writing a story for your brand. Marketing in business is about connection just like in the film industry...Jim talks us through how stories are created in business which resonate with customers.
The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but first...
The listener winning an Engaging Brand goodie bag is Alexandre Augusto Mosquim
Anna Farmery discusses with Ray Velez of Razorfish - the convergence of marketing, creativity and technology and remember I love to hear your thoughts so email me - anna@theengagingbrand.com, join me on twitter , Google+ or Facebook.
Innovation is not just about product, it is not just about being creative in an artistic sense.
Larry Keeley talks with Anna Farmery about how there are 10 types of innovation across all parts of the business. New innovation stretches across the profit model, process, systems etc
In a wonderfully expansive conversation Larry talks about new innovation in a simple way of viewing the business world and specifically about innovation effectiveness.
The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but first...
The listener winning an Engaging Brand goodie bag is Christina Lattimer who wins some Harvard Business Gifts as well!
Anna Farmery discusses with Jay Baer
- Stop trying to be amazing and try to be useful with your brand marketing.
- How content marketing is not a reason - being useful is the purpose for content marketing.
- How the business rules have remained constant no matter what new technology is being created.
- How search engine is decreasing in importance from 84% to just over 60% for finding your website.
- How to watch future trends not just what is happening now....e.g. think voice search and how we speak rather than how we write for search engines.
- How companies will be valued via their apps not their brands in the future.
- Will websites eventually become 'defunct'?
- The importance of creating apps that allow customers to make the purchasing decision by making their life better.
- Case studies on how a horticultural firm create youtility.
- The difference in delivering Youtility for B2B to B2C
Remember you can email me at anna@theengagingbrand.com, join me on twitter , Google+ or Facebook.
Anna Farmery talks with Amy Jen Su, Managing Partner and Co-Founder of Isis Associates, and and we talk about how to develop your signature voice and Own The Room We review the ACE model which helps you develop those leadership skills and leadership qualities that will help you stand out from the crowd. The ACE model covers assumptions, communications and energy. If you enjoy the show then why not join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.
The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode with John Butman of Idea Platforms talking about Breaking Out - How to be an Idea Entrepreneur.
Remember one lucky listener will receive an Engaging Brand goodie bag each week for sharing about the show! This week it was Alex Hall.
If you want to keep the conversation going then email me at, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.
The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips sees Anna Farmery talking with Rachael Taplin from Blueboo - an online PR academy
Rachael is also offering a special giveaway to listeners - "REVEALED! - The Shocking Truth Behind The Great PR Scandal" - Discover 7 proven, high return and FREE PR secrets.
- Why you should think about traditional PR and press releases?
- How to get your business press releases noticed by the press.
- How to create stories that the press will pick up.
- Why you need to think about what do you want to get out of PR.
- How you change your thinking to give journalists what they want, rather than information you want to give....
- How journalists will use you as a case study for media coverage analysis.
- How you find the journalists and the right contacts for your magazines.
- What is a media request service?
- Is there a publishing calander used by journalists or more reactive to recent current news?
- An online academy to hone your PR skills inclusing media kits, media interviews and press releases
I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , join the groups on Google+ or Facebook