Get More Business Show: Recent Episodes
Melody Campbell
Get More Business Show - The Cure for Make-Shift Marketing. Host Melody Campbell covers the latest on SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. Whether you have a new or established business this weekly podcast will provide common sense explanation and application for the local business owner.
Your selection of digital marketing tools that you use to promote your company should work together and do the marketing for you.
Join me inside the Get More Business Class Facebook Group, together we create your own 90-day Predictable Growth System to help you “Get More Business.”
9 MOST COMMON MISTAKES Why Your Marketing Fails Books used for this episode * Magnetic Marketing: How to attract a flood of new customers that Pay, Stay, and Refer - https://amzn.to/3AOKsrL * No B.S Marketing to the Affluent https://amzn.to/3cdDJhn
Join me inside the Get More Business Class Facebook Group, together we create your own 90-day Predictable Growth System to help you “Get More Business.”
In this episode, I share why I believe a website that has been optimized to show up on the first page of Google for as many keywords as possible is the most valuable marketing strategy a business owner can engage in. I share an example of one of my customers who ranks on the first page of Google for over 300 keywords related to her business. She has doubled her business 2x in the last 3 years and is heading towards 7 figures in annual revenue because we run a smart SEO campaign for her every month. I believe the most important marketing investment you can make is to optimize your website to show up on the first page of Google for as many words & phrases that are used by your target audience when they are searching for exactly what you offer.
Welcome to the Get More Business Show. In today's episode, I am sharing one of my training events inside the Get More Business Class on Facebook. I'll be presenting why I created the class and use it as an example of how I use the practices that I teach inside the group. You'll also hear me invite you to be live coached as a participant in the class. As of this recording, the class and coaching are at no charge. Check it out at www.facebook.com/groups/get.more.business.class. Here we go...
Awareness and Attention Getting the attention of your target audience is the first step. Digital marketing tools allow business owners to go beyond the traditional advertising model (direct mail, print ads, TV & Radio commercials) and actually engage with the target audience before they take action and become customers. For example, using social media to promote your product or service is a great way to attract consumers' attention. You can use reels, videos, and lives to bring "creative disruption" to your target audience. This will help you to inform them about your products and services, as well as the benefits that they will enjoy when they purchase your solution. This is a great opportunity to educate your target market about the problem and the solution. They may not realize that they have one, but strategic campaigns can help build interest & desire. Interest Interest is a key stage in the education of future customers/clients/patients. This stage allows you to reach out to your target audience and increase awareness by appealing to their curiosity. This stage is when your customer shows curiosity about your product or service once you've captured their attention. Interest will lead your ideal prospect to search for more information regarding a specific product or service, most likely using search engines. This research can be very important depending on the item's value. Their research should reveal customer ratings and reviews, personal recommendations, and availability. You can educate and inform your ideal prospect with digital marketing tools such as Instagram, Facebook Live, podcasts, YouTube videos, or via Facebook Live. These tools can transform "aware prospects" into "interested prospects". Desire As you continue to engage with your ideal prospect your goal should be to go beyond the product-brand pairing and create an emotional connection between your product or brand. This is one area where digital marketing tools go above and beyond traditional marketing media to make this connection and build desire in the minds of your target audience. With an emotional connection to your solution, you are able to build a relationship with prospects that can help you lead them through the action or conversion stage to become customers and advocates of your brand. You will benefit from providing value ahead of time. You will reap the benefits long-term if you solve your customers' problems and answer their questions. In order to connect with customers, you must show genuine knowledge and understanding of them and the problem they are seeking to solve. Action (Purchase) If the prospect has come this far, there is interest and desire, the next step is to engage the prospect to act on their desire. You must learn to anticipate objections with satisfying answers and make a call to action (CTA). Traditional advertising and marketing start making offers for a product or service without much time spent on building interest & desire. Your sales calls and ad spend will be much more effective if they first lead the prospect through the stages that include interest & desire. Retention A digital marketing strategy should be created and implemented to create long-lasting, mutually beneficial relationships. Post-purchase customer care is as important as the support that you provide during the selling process. After a customer selects you as their supplier, don't just let them walk away. Instead, continue to build upon the relationship and offer feedback, follow-up support, and reviews.
If you're like many business owners your focus is "the media" without having a plan. The question I hear from these business owners is "what is the best digital marketing platform (Facebook, Instagram, my own website, or ?) to market my business?" Ideally, business owners should focus on creating a system for attracting customers in an organized, cost efficient way. You can have an expectation of predictable results. When you invest _____ you should be attracting _______-# of prospects, ___________ # of appointments & _____________ # of sales opportunities & _________# of new clients. A system that helps you to TARGET the most appropriate & valuable prospects for your business. This should be a system that YOU control. Even if you're outsourcing your marketing - learn all you can about marketing. Your responsibility is much more than the "technician" of your business - that is "the doing" of the service or product that you hope to deliver in your business. If you're like most business owners you're making decisions about what media (social media, website, Facebook or Google Ads) that they can afford with time or money before they spend any time at all understanding the 5-P of marketing as it relates to their target audience. For marketing you need to understand what needs to be done, why and in what way so that you can properly manage the outside providers. Your focus should be RESULTS - with no partiality to any of the marketing tools, strategy or tactics - unless RESULTS are achieved for your business. The focus of what you, as a small business owner, need to understand about marketing is "Direct Response Marketing" which focuses on the 5 P's of Marketing. For ever dollar spent there is a direct, typically fast, and always measurable return. Marketing system - reliable, predictable & consistent Traditional marketing - Pest Direct response Marketing = "Most Welcomed Guest" with just the right message at just the right time. SEO / Lead Generation - Showing up in just the right place at exactly the right time for people who are looking for exactly what you offer. These people are already interested and already pre-qualified. Just like a personals ad - who you want to respond & who you don't want to respond. When you understand Direct Response Marketing and employ the 5-P's, your marketing message becomes a "lead generation magnet" for those who are already looking for a solution for a problem that you solve. People - Whose problem are you solving? Your Marketing system should have only one focus - The customer (or prospects = clones of the ideal customer) is the focus. What is the problem, what do they care about, that they are seeking answers for? Product - This is the solution to the problem * convenience * solves a problem/relieves pain * saves money * extremely unique * improves lifestyle * high perceived value
Price - What is your person willing to pay to solve their problem? * What will your person pay + to avoid an outcome? + increase or improve end result? + save or prevent loss?
- Is your solution one of a kind or common?
Place - Where can your person be found experiencing the problem - the need for your solution Where is your person looking for a solution? Where is your person entertaining & engaging in conversation about problem/solution? Promotion - What is your compelling offer? Does your offer inspire desire and motivate action by your person to buy your product or hire your service? What about a payment plan/financing? Let me invite you to be more than the technician for your business.
Marketing: the activity, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (American Marketing Association) * Understand your Person - + Create a Mission to give them value, and solve their problem. + Understand the important assignment that you have for creating value & solving problems - Your "Why" for your customers. When your marketing message is a mission you inspire your prospects & customers to take action. + Simon Sinek, author of Start with Why says, "There are only two ways to influence human behavior: you can manipulate it or you can inspire it." Isn't "manipulation" what we're all trying to avoid. Leveling up to "inspiration" marketing happens when you narrow your focus and understand the person whose problem you're solving and creating value for. Your understanding of your person is what creates the trust needed for your person to take action because they know you "get them." + The Entrepreneurial Model does not start with a picture of the business to be created but of the customer for whom the business is to be created. Or as Seth Godin says, "Don’t find customers for your products, find products for your customers.”
- Develop "Business Leadership" skills beyond "Business Technician" skills
- As a Business Leader, my job is to prepare myself and my business for growth. (Michael Gerber)
- Technician stays involved with the tasks of "doing" the business. The Business Leaders keeps his or her focus on the customer and how the value is delivered with growth in mind.
-
Challenge you to see your role as a business owner as a leader in value delivery for your person - committed to the mission of inspiring customers to take action with your business.
-
Discipline and Training
- Learning how to use digital marketing tools & strategies takes training. Develop understanding to manage the talent & experience of others. What are the available tools and how do I reach my person? How can I best communicate the value I provide with as many people who fit the description of "my person"
- Be committed to trial & error - embrace challenges, obstacles, and "failure"
-
Be committed to exercising the discipline to show up consistently - Be willing to take imperfect action long enough to develop perfected results.
-
Be the Purple Cow in your industry - Great Marketing doesn't blend in
- "The key to success is to find a way to stand out - to be the purple cow in a field of monochrome Holsteins." Seth Godin
- The only way to be indispensable is to be different."
- As you develop your understanding of your ideal person and study the problem that you're creating solutions for you'll develop the expertise to not only meet expectations but also reinvent the expectations.
- Raising people’s expectations, engaging in their hopes and dreams, helping them see further—that’s the difficult work we signed up for."
- Beware - you will also open yourself up to criticism - And you will feel like an imposter. You will need to be willing to get it wrong until you get it right but when you do your results will be your calling card and your ideal prospect will come looking for you.
-
https://www.thegrowthfaculty.com/blog/sethgodininspirationalquotes
-
Push Past the Brain Chatter
- Stephen Pressfield - scriptwriter for The Legend of Bagger Vance - Start the work before you are ready.
- Your biggest enemy is "Resistance" - that voice in your head that says, "I can't. I don't know how." "What if I get this wrong?"
- “Don’t think. Act. We can always revise and revisit once we’ve acted. But we can accomplish nothing until we act.”
- "The more important a call or action is to our soul’s evolution, the more Resistance we will feel”
- Don't worry about being too "salesy" - once you understand that you're on a mission to create value and offer solutions you don't approach your marketing like a sleazy salesperson you show up like a trusted advisor.
Is it possible to rank on the first page of Google for your business? Yes! It's not only possible but this is something that I do for customers every single day. I have clients who have doubled their business more than once after working with me.
I focus on helping the following small businesses:
- New Businesses - I help them get the right start to show up in front of prospects who are looking for exactly what the business has to offer.
- Businesses that have Moved and need all the maps updated with the right address.
- Businesses that are ready for extreme growth. Let us put your business link in front of thousands of prospects who are looking for exactly what you offer.
Listen for an introduction to what I do for my clients and a couple examples of who I have worked with.
Follow me here:
- www.TheSmallBusinessGuru.com
- TikTok
What is your "money path"? In this episode, I describe the money path as the tools and methods that you use to grow and educate your audience so when they fall in love with what you offer they can say "yes" to your offer.
We have so many tools available as business owners to grow our business, yet there are many businesses that either don't use these tools or don't fully understand the importance of the tools they do use. Or, many business owners use the tools but never make a clear offer for how and where to do business with them. Proper and regular use of the tools that make up your money path will grow your audience of people who are interested in you, what you do, or the products you sell - and complete the path with daily offers that invite your audience to do business with you.
Attract the people who have the need for your solution. Offer value ahead of time to educate your people on why they need or would benefit from what you offer. Make the offer and deliver the results. Rinse and repeat often. Watch your business grow.
I can help your business get in front of the people who are actively seeking what you offer. I specialize in optimizing your website so that it shows up on the first page of Google for keywords & phrases related to your business and the solution you provide. We have a strong guarantee and always overdeliver!
Find me - Melody Campbell, The Small Business Guru
Website - www.thesmallbusinessguru.com
Facebook - www.facebook.com/smbizguru1
Instagram - www.instagram.com/smbizguru
"Are How and Where are You Preparing Value Ahead of Time?"Providing Value Ahead of Time allows you to: Create AwarenessShare Head-Turning Content that appeals to your Ideal ProspectLearn from Feedback - Audience EngagementCreate Familiarity with your AudienceDemonstrate knowledge or expertiseEstablish Trust Lead your ideal prospect through your process. Newbie - Provide information to people new to your product or serviceSkills - Help your prospect level up their skills with your product or serviceVeteran - Introduce original concepts to those who are experienced with your product or serviceOther Aspects - Describe different aspects of your product or serviceLife Milestones - Describe how your product or service can be used during different milestones.What not to do - Describe why someone would not get the same results without your product or service - which could be a disaster! My Favorites! Brooke Castillo - The Life Coach School - Training Profitable Life-Changing Coaches with The ModelTim Ferriss - has a huge following over 400 Million downloads of his podcast! Local - Salem Oregon Lucy Escobar - John Maxwell Leadership CoachMarcano Roofing - Kevin Marcano - Roofing & Air Ventilation specialist
It's like calling their name in a crowded room. Or a child's voice on a playground calling "Mommy!". The right person instinctively turns their head.
Melody Campbell describes an example of using Donald Miller's SB7 Worksheet using the seven simple elements of a great story where your customer is the hero and you are the guide. This can be applied to the big picture of how you guide your customer to the success or solution they are seeking, as well as directed and multiple milestones on your customer's heroic journey to success.
Your marketing message needs to speak to a specific customer avatar and address a specific problem or goal. If you're speaking to everyone about all that you can do then chances are no one is listening about anything.
GET SPECIFiC. This episode will teach you how to engage a tribe of prospects who will volunteer to become your customer.
Connect with Melody Campbell on LinkedIn - www.linkedin.com/in/melodycampbell Facebook - www.facebook.com/smbizguru1Twitter - www.twitter.com/smbizguruInstagram - www.instagram.com/smbizguru
In a sentence - The best thing we can all do is create content that speaks to the problems for which your highly targeted audience is seeking a solution.
There are five fundamental metrics (things that can be counted, quantified and are scaleable) that are key to your business growth. In this episode Melody Campbell, The Small Business Guru describes the 5 fundamental metrics and how to use them to create relevant content.
Our ideal prospects are “digitally connected, social engaged, mobile attached, and video hungry.” (from LinkedIn with Sales Navigator Training by Vengresso – use coupon code TSBG100). Your business growth is dependant upon how well you use social selling to engage your buyers. Those that effectively use social selling to build a quality reputation will lead the market.
Connect with Melody Campbell on LinkedIn - www.linkedin.com/in/melodycampbell Facebook - www.facebook.com/smbizguru1Twitter - www.twitter.com/smbizguruInstagram - www.instagram.com/smbizguru
There is a simple formula that works to start a business and to scale it for growth. This formula works for every business at any stage.
Melody Campbell, The Small Business Guru - Your Guide to Get More Business - gives the overview for the "Solve for X" formula for growing your business. Following weeks we'll discuss each variable in the equation that creates long term, exponential growth for any business.
In this episode we'll discuss; The top 4 things that every sales professional or entrepreneur should know about updating their LinkedIn Profile for effective social sellingHow you can “spice up” the Contact Info section with "calls to action" to draw prospects into a warm relationshipThe ingredients of the “secret sauce” for engaging your connections for effective social sellingThe best way to position oneself as an influencer or thought leaderLinkedIn Free or Premium? Why?The key features of Sales Navigator that you will benefit from when using LinkedIn for better prospecting and social selling Taking Action - Next Steps
Connect with Angela on LinkedIn! https://www.linkedin.com/in/angeladunz/
Download The Ultimate Guide to LinkedIn Profiles for Sales Professionals https://hubs.ly/H0fbwkv0
Follow Vengresso's Social Selling Podcast - https://vengreso.com/podcast (one of my favorites!)
Set up a 30-minute Initial Consultation https://vengreso.com/our-team/angela-dunz
When you connect with Angela on LinkedIn personalize your request and let her know that you heard her on the Get More Business Show and what you liked best about this episode!
The Year Is Halfway Over…Do YOU Need To Step It Up and Crush It In The Third Quarter?
If you do, you’re about to learn some powerful ideas for achieving your goals, inspiring excellence and CREATING RADICAL RESULTS—FAST!
We’re all staring down the barrel of the same reality…the FIRST HALF of the year is now complete and your results speak for themselves. You’ve had SIX FULL MONTHS to showcase your stuff…how did you perform? …did you knock it out of the park? …are you on pace for a record year? …are you even close?
My guest today believes that the importance of how you execute the third quarter cannot be overstated. He will explain that expecting to get better results from the same old behavior will only succeed in perpetuating your current situation, and why it will never get you to a higher level of performance.
I hope you have a pen and paper nearby, as we’ll be discussing… …the secret to rapidly and significantly increase your performance.…how to make progress by large jumps instead of small increments.…how to super-charge your career and dramatically increase your earning power.…how to make a huge dent in the world and rip the lid off of any past performance.…AND, how to finish the year strong! Get started on your next 100 Day Challenge Here and Finish Strong!
Host, Melody Campbell, The Small Business Guru, discusses the fundamental best practices using the tools of Internet Marketing to generate leads for local business.
Many local businesses have invested in a website and have social media pages for their business but they lack an understanding of how to connect their online properties not just technically but strategically to turn traffic and followers into leads.
In this episode, Melody describes an overview of the Online Presence Audit that she provides at no cost for local business owners. This audit looks at the top five factors that influence how the business is represented online and how the business stands out among its competitors.
If you're a business owner who is looking to increase leads from traffic and wants to turn followers into new business then this episode will provide you with a plain language overview of the basic factors you must have in place to improve ROI.
Click here to access the show notes