The ROI Online Podcast: Recent Episodes
Steve Brown
Steve Brown believes you, the entrepreneur, are the invisible hero of today’s economy. You fight hard to create value for your customers and provide jobs for over half of the American workforce. As an entrepreneur himself, Steve knows what you face today as you fight to grow your business. That’s why, on The ROI Online Podcast, he introduces you to forward-thinking business leaders you can enjoy meeting. As you listen to these fun conversations, you’ll realize you’re not alone. Many of your peers have faced similar business challenges and have come out on top. This is the place where you will meet other interesting heroes just like you and learn new perspectives and ideas that will help empower you as you journey towards success.
Running an agency has many hurdles, right? Luckily, there are many tools out there to help with that. In this episode of the ROI Online Podcast, we sat down with Chase Buckner, the Marketing and Sales Director of HighLevel, to learn how agencies and marketers can thrive with a simple all-in-one sales and marketing platform.
Chase Buckner started in HighLevel, a marketing and sales platform that helps agencies and marketers thrive, as Manager of Customer Success and is now the Marketing and Sales Director. In his role, Chase manages the affiliate, paid ads, and organic content channels as well as the marketing team. He also owns Vallarta CoWork, located in Puerto Vallarta, Mexico. It’s the city's first coworking space with all the commodities you need to work peacefully.
With HighLevel’s all-in-one marketing and sales platform, you can keep your tools in one place while saving money and streamlining your entire delivery process so you can focus on keeping your clients happy. It can also help you grow your agency by connecting you with the most successful agency owners on the planet who will be able to help you close more deals or allow you to offer more services.
Among other things, Chase and Steve discussed:
- Chase’s backstory and experiences
- What HighLevel is and how it works
- Easy ways to use HighLevel to grow your agency
- How HighLevel can set agencies and marketers up for success in the future
- Exciting new things coming to HighLevel
You can learn more about Chase here:
Follow Chase on LinkedIn
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Learn more about Go High Level:
https://www.gohighlevel.com/main-page?fp_ref=lewis-affiliates67
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Are you constantly looking for new marketing strategies that elevate your business? A mastermind is a brilliant way to go about it. In this episode of the ROI Online Podcast, we sat down with CEO & entrepreneur R.T. Custer to learn how to develop a mastermind, how to maximize its impact, and how to use it to grow your business.
R.T. is the Co-Founder and CEO of Vortic Watch Co, a wristwatch manufacturing company. He’s also Chief Revenue Officier of Carter & Custer, a full-service advertising agency serving clients mostly through content and story-based marketing services.
R.T. discovered that leaders like Walt Disney, Franklin D. Roosevelt, Benjamin Franklin, and Thomas Eidson all shared one secret that propelled them to success: each person was a member of a mastermind group. Masterminds are led by someone who starts the group as a way of helping people achieve a specific, common purpose. For example, the leader directing the mastermind might want to help people scale a business.
Among other things, R.T. and Steve discussed:
- R.T.’s backstory and experiences
- How his company Vortic Watches started
- More about his agency Carter & Custer and the Fast Foundations Mastermind
- How to run a mastermind
- How to create a mastermind
- How to organize a mastermind group
You can learn more about R.T. here:
Follow R.T. on LinkedIn
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Learn more about R.T. businesses:
https://carterandcuster.com/fast-foundations/
https://carterandcuster.com/
https://vorticwatches.com/
Thinking of starting your podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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How can you truly know you’re delivering the best and most relevant content? This is an often asked question by entrepreneurs and luckily we have something that can help you grow your business. In this episode of the ROI Online Podcast, SEO Specialist and co-founder of Surfer Michał Suski explains how to merge content strategy, creation, and optimization into one smooth process to grow your brand and business.
Michał is a SEO Specialist, he joined the IT industry during his last year at university and five years later he became a co-founder of Surfer which is a modern SEO tool that helps efficient teams stay ahead of the game. Surfer is a bootstrapped company, profitable, and growing constantly. Michał’s responsible for educating customers, introducing Surfer into their processes, business development, and partially the product growth direction.
If you’re wondering how you can create content that ranks on the first page of Google, better your strategy and grow your company you should definitely stay and listen!
Among other things, Michał and Steve discussed:
- Michał ’s backstory and experiences
- How his company “Surfer” started
- The importance of having a great content strategy
- How to cheat Google SEO
- How to write a good description for SEO
- How to make money off of SEO
- How important are blogs to SEO
- How much do SEO writers make
You can learn more about Michał here:
Follow Michał on LinkedIn
You can learn more about Surfer here:
https://surferseo.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Want to publish content on a regular basis without adding more work to your plate or more employees to your team? In today’s world, content is a necessity, but creating it regularly can be a headache.Luckily, it’s actually not that hard to create content people will love. In this episode of the ROI Online Podcast, CEO Kate Bradley Chernis explains how you can use artificial intelligence in your marketing, tips for creating a better social media presence, and a social media content tool that makes posts easy.
Kate went from being a DJ, to owning a marketing agency that worked with large organizations, to finally creating a software (Lately) that uses AI to grow your business, along with an amazing team. Lately helps you write better marketing contentwith help from artificial intelligence and software automation.
The world evolves everyday, and so does the technology you need to adapt. Making sure your marketing strategy is always evolving as well and including elements like AI can ensure your business keeps progressing and meeting your customers’ needs.
Among other things, Kate and Steve discussed:
- Kate’s backstory and experiences
- The challenges she faced starting her business
- The importance of having AI in your marketing
- Elements that should be included in a robust social media strategy
- Why social media is a must for an inbound marketing strategy
- How to create a social media strategy without losing sleep
You can learn more about Kate here:
Follow Kate on LinkedIn
Follow Kate on Twitter
You can learn more about Lately.ai here:
https://www.lately.ai/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
The digital age has made it easier for people to do just about anything, but that also means the purchasing journey is more difficult than ever before. An overload of high-quality content can slow down or derail a decision entirely if buyers cannot make sense of what they're seeing. In this episode of the ROI Online Podcast, CEO and founder Lenwood Ross talks about his digital transformation agency, strategic social selling, and why it’s so important to build a digital culture where you actually connect and engage with potential customers.
Lenwood has always focused his efforts to achieve big results and now shares his 25 years of personal highs and lows with others. He’s the CEO and founder of Accelery, Inc., an agency that helps organizations generate demand for their products and services without unproductive cold calls, unanswered emails, or paid advertising bills.
Modern buyers know it all, and today, they want it at a discount. If you can’t adapt, you’re at risk of losing everything you have worked so hard for. Cultivating your digital culture can help you get closer with customers, develop lasting relationships, and stay relevant regardless of the way the world changes.
Among other things, Lenwood and Steve discussed:
- Lenwood’s backstory and experiences
- What you need to know about the CLX tool
- How to turn your social media activities into sales (without selling on social media)
- The basics of social selling and peer-to-peer collaborative learning
- Easy ways to influence buyers and changemakers
You can learn more about Lenwood here:
Follow Lenwood on LinkedIn
You can learn more about Accelery, Inc. here:
https://www.accelery.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Would you like to impact your customer’s lives and make more money in the process? You need a compelling story for your business or brand. In this Feature Friday episode of the ROI Online Podcast, Steve talks with business and finance consultant Rob Te Braake about how you can make better decisions when it comes to your business, what most CEOs overlook, and why your financial information is so crucial.
Rob is an entrepreneur and founder of Insight Matters, which provides financial reporting & analysis to small & mid-sized consultancies and agencies because they deserve the same insights as corporate CEOs. Rob started his career in the corporate world full of management meetings and delegated responsibilities. He quickly shifted to entrepreneurship, but after running several ventures across the globe, he realized he had the skills to better serve small entrepreneurs.
Making better decisions starts with a goal in mind, understanding which road gets you there, and then acting on it. It's very hard to see the impact of one decision, so breaking down your goal into small steps can really help you have more clarity—and be more successful.
Among other things, Rob and Steve discussed:
- Robs’ backstory
- His company Insight Matters
- The top 5 key performance indicators (KPI’s) that agencies usually mess up
- What you should know about the cost of acquisition
- How can you make better business decisions
- How financial data influences business decisions
- Whether or not digital marketing agencies are actually profitable
- How to manage a marketing agency
You can learn more about Rob here:
Follow Rob on LinkedIn
Learn more about Insight Matters and get a 25% off your Gameplan with this link:
https://financeinsightmatters.com/roionline/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Do you have a toxic relationship with your business? Does it affect your personal life too? In this episode of the ROI Online Podcast, author, consultant and business owner Josh Patrick talks all about his latest book, having a functional relationship with your business, and how to create extraordinary value with your company and your life.
Josh has worked with hundreds of businesses in all industries, specializing in blue-collar work. His book The Sustainable Business breaks down the exact framework he has used to grow thriving, self-sufficient organizations for 40+ years. He’s passionate about helping business owners increase their company’s value, up their game, and not sacrifice their personal life while doing so.
Getting an experienced mentor who can talk you through any problem and offer sound advice about what might happen down the road, might be what your business needs to thrive.
Among other things, Josh and Steve discussed:
- Josh’s Background as a business owner
- His latest book “The Sale Ready Company”
- How long and what it takes to sell your company
- How it’s possible to sell a small business without a broker
- How to buy an existing small business
- What you should consider before buying a business
- Whether you can and/or should buy a bankrupt company
- The best tips for making an offer to buy a business
You can learn more about Josh here:
Follow Josh on LinkedIn
You can learn more about The Sustainable Business here:
https://www.sustainablebusiness.co/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Sustainable: A Fable About Creating an Economically and Personally Sustainable Business by Josh Patrick
The Sale Ready Company: What It Takes to Create a Business Someone Would Want to Own Even If You Have No Intention of Selling by Josh Patrick
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Would you like to impact your customer’s lives and make more money in the process? You need a compelling story for your business or brand. In this Feature Friday episode of the ROI Online Podcast, Steve talks with Michael Hauge, author, story expert, and coach about how to impact and inspire your audience, what makes a story worth telling, where to begin, and how all this can help your business grow.
Michael is a story expert, coach, speaker, and author of Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers, and Clients – Simply, Quickly, and Profitably. He works with people who want to change lives, and make more money by telling better stories. He has been one of Hollywood’s top coaches and story experts since 1985. Applying those same, powerful storytelling principles, Michael also coaches independent consultants, speakers, marketers, entrepreneurs, and business leaders on how to use story to transform the lives of their audiences, clients, and customers.
For centuries, people have loved hearing stories. There's something about a well-told story that makes it more than just words on paper or an actor reciting lines; there is magic in storytelling. When you're telling your own business' story to potential customers and audience members, you want the message of this magical thing called storytelling to resonate with them, which can only happen if they are interested enough from the very start!
Among other things, Michael and Steve discussed:
- Michael’s experience and success stories
- The importance of connecting emotionally with your audience
- Michael Hauge’s 6-Step Success Story™
- What makes a story worth telling
- How to tell your success story
- The impact of telling a funny story
You can learn more about Michael here:
Follow Michael on LinkedIn
Learn more about Story Mastery here:
https://www.storymastery.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read
Writing Screenplays That Sell by Michael Hauge
Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers and Clients – Simply, Quickly and Profitably by Michael Hauge
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Would you like to scale your business practically on autopilot? What you need is a clear roadmap to achieve your ultimate vision. In this episode of the ROI Online Podcast, global business coach, business owner, and author, Robert Clinkenbeard talks about why personal growth is so important to grow your business, how you can better define your vision, and his “IronmanMindset” system.
Robert is a growth expert, podcaster, speaker, and 4x Ironman who co-founded one of the largest landscape companies (ILM) in the South West Region of the United States back in 2001. He now helps people develop their Vision and Accountability in their business and personal life, which, combined with his “IronmanMindset” system improves their confidence.
Imagine spending time working ON your business instead of IN it. Imagine having a team of “A” players in the right seats, doing the right things on time. Imagine spending more time with your family or friends and not having to think about the business. All of this is achievable if you have the right vision and strategy.
Among other things, Robert and Steve discussed:
- Robert’s Background
- How his company The Radix Group started
- His podcast “The Commercial Landscaper”
- Personal growth and why it’s so important
- How to measure personal growth
- Ways you can define your vision
- The main concerns of company's strategic vision
You can learn more about Robert here:
Send Robert an Email
Follow Robert on LinkedIn
Follow Robert on Twitter
Follow Robert on Instagram
Follow Robert on Facebook
Follow Robert on YouTube
You can learn more about The Radix Group here:
https://www.theradixgroupllc.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Ironman Mindset for Entrepreneursby Robert Clinkenbeard
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Is your company struggling with getting a consistent message across to your employees, prospects, and investors? Having everyone on the same page can really change the game for your brand. In this Feature Friday episode of the ROI Online Podcast, Steve talks with Jason Seiden, consultant and chief of BRNSTRM about helping businesses find the right story for right now, brand audits, messaging, and positioning strategy.
Jason has 20 years of experience working across industries, he is a leadership & executive communications consultant and chief of BRNDSTRM–a straightforward, effective methodology that gets everyone in an organization delivering a clear, consistent answer to the question, “So, what does the company do?”
Sometimes as entrepreneurs we have an idea of what the company is and means but we have a hard time figuring out what we're trying to say and do while putting it into a clear message that everyone understands. Luckily we don’t have to do it all by ourselves.
Among other things, Jason and Steve discussed:
- Jasons’ backstory
- All about Jason’s company BRNDSTRM
- What a brand audit is
- The meaning of brand messaging
- Brand positioning and how to craft a brand positioning statement and write a brand positioning strategy
You can learn more about Jason here:
Follow Jason on LinkedIn
Learn more about BRNDSTRM here:
https://www.brndstrm.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Building a brand without focusing on your marketing fundamentals is like building a house without the proper foundation—a recipe for disaster. In this episode of the ROI Online Podcast, business owner and marketing expert, Tim Fitzpatrick talks about developing and growing businesses, simplifying marketing, and implementing the right plan for your business.
Tim is the owner of Rialto Marketing, he has 20+ years of entrepreneurial experience with a passion for developing and growing businesses and helps service businesses simplify their marketing. He does this by creating and implementing a plan to communicate the right message to the right people.
Are you wasting money and getting no return on investments in advertising, printing flyers, or distributing business cards? You're not alone. In fact, the majority of small businesses make these same mistakes time after time without realizing what they should be doing differently to turn their fortunes around. The good news is that it doesn't have to stay this way!
Among other things, Tim and Steve discussed:
- Tims’ backstory
- How Rialto Marketing started
- The importance of having a marketing plan
- The ideal components of your marketing plan
- Why integrate your marketing plan with your organization's overall strategy
- The magic of one-page marketing plans
- B2B marketing plans in general
You can learn more about Tim here:
Follow Tim on LinkedIn
You can learn more about Rialto Marketing here:
https://www.rialtomarketing.com/the-roi-online/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
We all love a good story, don’t we? It’s a way to connect as human beings and make emotional bonds. In this Feature Friday episode of the ROI Online Podcast, Steve talks with Rob Stenberg, Story Seeker and author about the importance of storytelling, all the benefits it can bring to your business, and how to do it right.
Rob is a keynote speaker, author, coach, and Story Seeker with more than 30 years of experience. He is the owner of Stenberg & Associates Sales & Leadership Academy–where sales and leadership development combine with human connection training to provide keynote speeches, workshops, and events–and co-founder of STORYseekers. He loves working with sales and marketing teams to build customer hero stories that establish trust and rapport with prospects in a few minutes.
There are so many arguments for storytelling, but the most convincing one is that storytelling helps you make an emotional connection. Because people make decisions emotionally and justify them logically, if you don't establish an emotional connection with potential customers they're less likely to buy from you, which means there's a huge opportunity cost of not using stories in your marketing!
Among other things, Rob and Steve discussed:
- Robs’ backstory
- The myths of salespeople
- The process of story tending and why is it so useful
- What storytelling is exactly
- Why storytelling is so important
- How to be a good storyteller
- The importance of brand storytelling
- The benefits of internal storytelling
You can learn more about Rob here:
Follow Rob on LinkedIn
Learn more about STORYseekers here:
https://www.customerheroselling.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Have you considered using Pinterest to grow your business? The power of Pinterest is in the platform's ability to reach people long before they know what they want—get your ideas out there early and you’ll become part of their planning! In this episode of the ROI Online Podcast, Pinterest product specialist and marketing manager, Alisa Meredith shares everything you should know about Pinterest, how to use it for your business, and learning how to make money from it.
Alisa is currently Pinterest Product Specialist at Tailwind, a social media scheduling tool for Pinterest and Instagram that helps your content get real results in less time. She’s also the founder of Alisa Meredith Marketing in which she delivers traffic and leads to businesses with content, social, and especially visual marketing. She believes sharing ideas for how Pinterest can grow a business is thrilling and loves helping small businesses that don’t have much time to spend on their marketing.
Using Pinterest can help you reach different audiences, and with the right strategy you can get Pinterest’s 416 million users to discover your best content and click through to your site.
Among other things, Alisa and Steve discussed:
- When and why Alisa decided to plant her flag on Pinterest
- Her experience working at Tailwind as a Pinterest product specialist
- What Pinterest is actually about
- How to use Pinterest to grow your business
- Posting on Pinterest
- How you can make money on Pinterest
- Whether Pinterest is a real social media
- What it takes to grow your followers on this platform
You can learn more about Alisa here:
Follow Alisa on LinkedIn
Follow Alisa on Instagram
Follow Alisa on Twitter
You can learn more about Tailwind here:
https://www.tailwindapp.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Today more than ever consumers, investors, and even business owners find themselves asking how their company can make the world a better place. In this Feature Friday episode of the ROI Online Podcast, Steve talks with Chip Walker, brand strategist and author about why it’s so important for brands to have a purpose and use movement thinking to create powerful business operations.
Chip is a brand, business and cultural strategist, keynote speaker, and author of Activating Brand Purpose: How to Harness the Power of Movements to Transform Your Company. He has designed and developed groundbreaking market research and grown significant brand identities for some of the world's most iconic brands like PepsiCo, Morgan Stanley, & Heineken.
Movement Thinking is centered around empathy and starts with the human. It also recognizes that the most significant change happens through cultural movements. Leaders like you can learn how this foundation can engage and mobilize the people that matter to your brand inside and out, no matter what your business enterprise may be like—even if you’re an artist working on a creative project!
Among other things, Chip and Steve discussed:
- Chip’s story and his role at StrawberryFrog Agency
- His new book: Activating Brand Purpose
- What exactly “Movement Thinking” means
- Why your brand needs a purpose
- 4 reasons to set your company purpose
- The purpose of leadership
- How to start a social movement
You can learn more about Chip here:
Follow Chip on LinkedIn
Send Chip an Email
Learn more about the Purpose Power Summit happening on June 15!
Purpose Power Summit 2021 — PURPOSE POWER INDEX
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Activating Brand Purpose by Chip Walker
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
When you look at failure not as a death sentence, but as an invitation to learn, failure becomes a powerful asset for your business. Use your mistakes to drive yourself forward, not only will your mistakes be temporary, but they’ll push you forward. In this episode of the ROI Online Podcast, business mentor and author Lloyd Brown talks about learning and rising from failure, leadership, and the importance of discovering your core beliefs.
Lloyd is a business mentor for leaders; he helps you identify why you are in business, and guides you through the process of defining your core beliefs. He’s also the author of Refined By Failure–a book that’s insightful, actionable, and offers you at least 5 potential story angles for engaging your audience.
Failure can be a scary place, but it has so many opportunities for us to learn and grow. We should not be afraid to take risks and fail because it will teach us what doesn't work in life, which makes success that much sweeter! Among other things, Lloyd and Steve discussed:
- Lloyd’s back story
- Everything you should know about his new book–Refined By Failure
- Why integrity and credibility are important in leadership
- The importance of leadership in life
- Trust in leadership
- The main causes of leadership failure
- Examples of leadership failures
You can learn more about Lloyd here:
Follow Lloyd on LinkedIn
Send Lloyd an Email
You can learn more about Refined by Failure here:
https://www.refinedbyfailure.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Refined By Failure by Lloyd Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
While you might not get away with watching tv or YouTube videos at work, it’s often easier to listen to a podcast in your spare time. That’s why podcasts and other audio content are becoming so popular—and why you should take advantage of this growth and think about creating a podcast yourself. In this Feature Friday episode of the ROI Online Podcast, Steve talks with Molly Ann Hale, Social Media Producer at Vurbl (the YouTube of Audio), about how to get your current or future podcast discovered by more listeners—and even make money from it.
Molly is a Producer, Executive Assistant, Social Media Specialist, Web Designer & Writer. She’s currently the Social Media Producer at Vurbl, an audio streaming destination for all types of audio creators, and anyone that loves listening to audio. Vurbl supports audio creators build their station and helps listeners connect with meaningful content.
Promoting, marketing, and monetizing your podcast can be hard at times, more so when competing with platforms like YouTube. Luckily there’s a new tool that can get your podcast out there so you can increase your listeners and achieve your goals.
Among other things, Molly and Steve discussed:
- Mollys’ background
- Everything you need to know about Vurbl–The Youtube for Audio
- Good Audiobooks you should listen to
- The best ways to market and monetize your podcast
- Some great tools Vurbl offers to share your content and get more engagement
- What makes Vurbl different from Internet Radio, Anchor, and other platforms
You can learn more about Molly here:
Follow Molly on LinkedIn
You can learn more about Vurbl here:
https://vurbl.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Have you ever felt like a hamster on a wheel? Constantly spinning and spinning, but not getting anywhere? As the CEO of your business, there are only so many hours in a day and you need to focus on what's most important: growing your revenue and increasing conversions. In this episode of the ROI Online Podcast, marketing expert and founder of Deadline Funnel Jack Born talks about the future of sales automation, the psychology behind creating urgency to convert customers, and how to do it authentically.
Jack is a marketing expert and the founder of several successful software companies, among them Deadline Funnel—a platform that makes it easy to increase conversions and generate more sales with authentic evergreen marketing. Their mission is to help you cross the divide from where you are now to where your business can be.
The internet has changed the way we do business, and small-business owners are feeling the pinch. But don't stress! With authentic evergreen marketing tactics, you can reach your target audience - including millennials - with minimal effort.
Among other things, Jack and Steve discussed:
- Jack’s back story
- How Deadline Funnel was created
- The future of sales automation and conversion
- What a marketing funnel is and its various stages
- The meaning of full-funnel marketing
- How to create a high converting sales funnel
- How to automate your sales funnel
You can learn more about Jack here:
Follow Jack on LinkedIn
You can learn more about Deadline Funnel here:
https://www.deadlinefunnel.com/
Affiliate link:
https://www.deadlinefunnel.com/?lmref=Vmguzg
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Support the show (https://cash.app/$stevemfbrown)
Does your business have the proper answering service? Nowadays people shop and do basically everything online so you better make sure your online customer service is really good for your business to excel. On this Feature Friday episode of the ROI Online Podcast, Steve talks with Maddy Martin, VP of Marketing at Smith.ai about answering services and how to use them best in your business.
Maddy has an Inbound Marketing background and is currently the VP of Marketing for Smith.ai–a company that combines live agents and AI to provide superior virtual receptionist and intake services to small businesses. Under her marketing lead, she took the company to 7-figures in sales. Some of her specialties are Marketing vision, strategy, development, and execution.
If you have a small business and don’t really have any time to answer questions and social media messages you’re probably in need of something like Smith.ai, which can help you professionally answer your business calls, chats, texts, and social messages—without adding more to your plate.
Among other things, Maddy and Steve discussed:
- Maddys’ background
- Smith.ai and all its benefits
- What an answering service is and does for your business
- The cost of an answering service
- What webchat services are
- Ways to improve a chat-based customer service
- What you should know about your sales support
You can learn more about Maddy here:
Follow Maddy on LinkedIn
You can learn more about Smith.ai here:
https://smith.ai/
Send them an Email
We have a surprise for you!
Use our affiliate LINKto get $100 off your first month of service for both calls and chats on Smith.ai!
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
How can your business maintain vital human connection with your clients when you’re already stretched thin? In this episode of the ROI Online Podcast, Founder of TextChat Eric Kades talks about Chatbots and AI and how they relate to conversational interfaces–whether it’s customer support, service, or sales.
Eric is an entrepreneur, he’s the founder of TextChat—a revolutionary live chat software for small businesses that is highly personalized and brings the timeless touch of human connection to the sophistication of AI technology. TextChat makes website live chat as sociable and easy as texting with a friend, so you can stop missing messages and start closing sales. To date, Eric and his team of 75 have raised 1.6M and have accrued over 100 customers.
Sometimes as business owners we think that we need live agents available all day every day to close deals with customers. Eric and the TextChat team are rethinking how to approach customer communication using a simple, affordable, and effective alternative. It’s one less thing small businesses have to worry about.
Among other things, Eric and Steve discussed:
- What a live chat app and live chat support are
- How artificial intelligence and data add value to businesses
- How businesses can use artificial intelligence
- What a tech support business is
- What cart abandonment rate is—and what to do about it
- Why shopping cart abandonment is a problem for retailers
- How to reduce cart abandonment rate
You can learn more about Eric here:
Follow Eric on LinkedIn
You can learn more about TextChat here:
https://textchat.com/old-home
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Is it worth it to have your own business? Do you have what it takes to be an entrepreneur? On this Feature Friday episode of the ROI Online Podcast, Steve talks with entrepreneur and author Gino Wickman about what it takes to be an entrepreneur, how to find your true passion, and what the benefits are of owning your business.
Gino has been an entrepreneur since the age of 21. He’s always had an obsession for learning what makes businesses and entrepreneurs thrive. Gino is the founder of EOS Worldwide, an organization that helps thousands of businesses implement EOS(R), the Entrepreneurial Operating System. There are more than 100,000 companies using the EOS tools worldwide. Now, Gino devotes his time and energy toward helping entrepreneurs-in-the-making take their own entrepreneurial leap.
It’s totally normal to have second thoughts about leaving your monthly salary and starting a business of your own. There’s a lot at risk involved, but it is also very rewarding. And in these uncertain times, who better than to trust but yourself to create something incredible?
Among other things, Gino and Steve discussed:
- The essential characteristics of an entrepreneur
- Whether entrepreneurs are born or made
- Strengths and weaknesses of an entrepreneur
- The benefits of an entrepreneur
- How you can find your passion
- Whether or not entrepreneurs need a strategy
- The main reasons entrepreneurs experience daily stress
- How to stay positive as an entrepreneur
You can learn more about Gino here:
Follow Gino on LinkedIn
Visithttps://e-leap.com/ to Take the Free Entrepreneur-in-the-Making Assessment!
Visit and Subscribe to the Entrepreneurial Leap YouTube Channel
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Entrepreneurial Leap by Gino Wickman
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
It’s not always easy to excel in sales—even more so if you don’t have the right management team for it. In this episode of the ROI Online Podcast, sales coach, mentor and entrepreneur Joe Paranteau talks about ways you can stand out in sales, how to manage your sales activity, and how to be and/or recognize a good sales manager.
Joe is a leading authority on selling. He’s a sales coach and mentor, keynote speaker, small business owner and entrepreneur, and an investor who has generated more than $1.8 Billion in revenue as a professional salesperson. His book Billion Dollar Sales Secrets helps sellers and non-sellers alike. He brings his rich combination of sales expertise, human communication skills, and entrepreneurship principles to inspire and ignite his client's dreams and successes.
The world has changed for all of us this past year, and as consequence, the nature of sales has changed too. Get some tips, secrets, strategies, and fresh ideas to up your sales game and help your business thrive.
Among other things, Joe and Steve discussed:
- Joes’ back story and experience
- What a Sales Quota is
- How to hire a good sales manager
- What an effective Sales Manager needs
- How to manage sales activity properly
- The things a good sales manager should know about
You can learn more about Joe here:
https://jparanteau.com/
Follow Joe on LinkedIn
Follow Joe on Facebook
Follow Joe on Twitter
Follow Joe on Instagram
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Billion Dollar Sales Secrets by Joe Paranteau
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Humans make decisions based on emotions, so what better way to provoke emotion than with images? On this Feature Friday episode of the ROI Online Podcast, Steve talks with Creative Strategist Megan Giles about the importance of design and its impact on your business’s marketing.
Megan is the graphic designer at ROI Online and founder of MG Graphics. She believes that a great, beautiful design is important but what’s really going to make an impact are the words you use and the strategy behind it. Megan helps clients with their marketing messages and designs every piece of marketing content to lead readers to your call to action.
Most people think marketing materials are just supposed to be pretty layouts and designs, but they are vital tools for your business. You have to make sure you are communicating your message in the right way.
Among other things, Megan and Steve discussed:
- Megans’ experience and backstory
- What Creative Design is
- How to write a creative brief for graphic design
- Creative strategy in marketing and what it means
- Things your website designer might be doing, but shouldn’t
- How to design a content strategy that helps you grow your business
You can learn more about Megan here:
Follow Megan on LinkedIn
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Have you poured tons of money into your website only to have people come to your site without making a purchase? In this episode of the ROI Online Podcast, CEO Kurt Philip talks about how he helps online businesses convert more customers from their existing website visitors.
Kurt is the Founder and CEO at Convertica, which takes conversion rate optimization (CRO) off your plate in a done-for-you approach. Their specialists allow you to maximize revenue from your current search engine rankings or paid advertising campaigns on your Affiliate, Lead Generation, or eCommerce website. Kurt travels to speaking engagements and conferences around the world where he helps to further the science of CRO and exchanges emerging strategies with other industry leaders.
Sometimes as business owners we believe that having a great website is going to magically get us more traffic and convert customers. But it’s actually a combination of many tools and strategies that will make your online business thrive and maximize your revenue.
Among other things, Kurt and Steve discussed:
- Kurt and Convertica’s backstory
- What conversion rate optimization is, how to find your current conversion rate, and why it matters for your company
- How to stop focusing on making Google happy and start making your human customers happy
- Examples of good funnel processes
- The minimal amount of traffic your website needs
- How working remotely changed Kurt’s business and its culture
- How Kurt would approach the conversion process for courses or teaching classes
You can learn more about Kurt here:
Follow Kurt on LinkedIn
You can learn more about Convertica here:
https://convertica.org/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Do you struggle to clarify your brand, message, or strategy? Being a business owner can be tough, but a clear understanding of what you do makes it easier to get the work done. On this Feature Friday episode of the ROI Online Podcast, Steve talks with Project Manager James Timberlake about how he helps entrepreneurs navigate the rollercoaster of having a business—and come out a winner.
James is a Project Manager at ROI Online, Co-Founder of The Story Sherpas where he pairs first-time authors with a personal writing coach to help guide them from idea to manuscript to success. He loves listening to people’s stories and why they do what they do. That’s why he connects well with entrepreneurs who need clarity.
People often think that there is a magic bullet that will make you a success. They’re often looking for the right keywords, website, video, etc. The truth is success comes after a lot of failures. No one thing works for everyone. And that’s why everyone needs personalized guidance.
Among other things, James and Steve discussed:
- James’ experience and backstory
- Why he chose to work at ROI Online
- What the ROI Pitstop is and how it can help anyone struggling to clarify their message
- The difference between business marketing and management
- Why marketing management is important for your business
You can learn more about James here:
Follow James on LinkedIn
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Are you looking to buy, sell or grow your business? In this episode of the ROI Online Podcast, CEO and author Michelle Seiler Tucker talks about the foundations you need to build a sustainable, scalable, and saleable asset.
Michelle has over 20 years of professional experience and over thousands of businesses bought and sold, she is the CEO & founder of Seiler Tucker—The Business Authorities where Michelle and her team focus on helping fix, sell, grow, or buy a business. She’s also the author of Exit Rich, The 6P Method To Sell Your Business For Huge Profit.
As an entrepreneur, you don’t want to build just a business, but a legacy for you and your family now and in the future. And if you do it right from the start, down the road you’ll have a successful and saleable asset.
Among other things, Michelle and Steve discussed:
- Whether you should sell your business or keep it
- How to prepare to sell your business
- How to value a business in order to sell it
- Why you shouldn’t sell your business without a broker
- Whether it’s possible to sell a business that is not profitable
You can learn more about Michelle here:
https://seilertucker.com/
Follow Michelle on LinkedIn
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Sell Your Business for More than It’s Worth by Michelle Seiler Tucker
Exit Rich by Michelle Seiler Tucker
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Are you trying to grow your business but getting nowhere fast? Maybe an SBA Loan can be what you need to get to the next level. On this Feature Friday episode of the ROI Online Podcast, Steve talks with entrepreneur Joshua Kim about SBA loans, what they are and why they can help you grow your business.
Joshua is the founder of 7a Accelerator—where they consult and educate business owners on capital solutions through the Small Business Administration. Most business owners don't even know where to start for getting an SBA loan for their business, Joshua and his team provide education, resources, and concierge-style assistance to help you secure the right lender.
An SBA loan is one of the greatest small business financing options available in the US. You can use it to purchase a small business—even if you don’t have a ton of collateral or personal cash. Banks like them because they carry very little risk with the guarantee. And they provide a small business owner with the capital they need to buy, start, or scale their small business.
Among other things, Joshua and Steve discussed:
- What SBA Financing is
- What you should know about SBA Loans
- The do’s and don'ts of applying for an SBA Loan
- The characteristics of a successful SBA loan applicant
- Biggest misconceptions about SBA financing
- The main requirements every lender will ask
You can learn more about Joshua here:
Follow Joshua on LinkedIn
Send Joshua an Email
Learn more about 7a Accelerator here:
https://7accelerator.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Are you looking for the sales and marketing platform that’s going to help your business scale? In this episode of the ROI Online Podcast, Account Manager Jim Tata talks about the advantages HubSpot offers, answers common questions around it, and explains why you need the tool.
Jim is a Principal Channel Account Manager at HubSpot—an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. He’s an expert in implementing growth platform software and helping agencies and their clients change how they market and sell.
Make it easier for your entire company to work together in a more efficient and human way. HubSpot’s CRM platform has all the tools and integrations you need for marketing, sales, content management, and customer service. Each product in the platform is powerful alone, but the real magic happens when you use them together.
Among other things, Jim and Steve discussed:
- What HubSpot can do for your business
- What you can do with HubSpot
- What HubSpot can do for Marketing
- The HubSpot Sales Hub
- Why Hubspot is a good CRM
- The reason behind Hubspot being free
You can learn more about Jim here:
Follow Jim on LinkedIn
Learn more about Hubspot here:
https://www.hubspot.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Have you ever thought of improv theater as a team-building tool? You can learn to communicate, relate and create while having a great laugh. On this Feature Friday episode of the ROI Online Podcast, Steve talks with coach and trainer Aden Nepom about how you can start communicating more effectively, using improv and other experimental methods in your company.
Aden is a coach, trainer, facilitator, and TEDx Speaker. She helps people communicate more effectively and enjoy it. She’s also the president of Art of Change, which creates funny, authentic, and engaging programs for high-performing individuals and teams.
If you think about it, we’re all kind of improvising every day in different ways. We make it all up as we go so, why not get good at it? Improv training helps speed up the process between the moment things show up in our minds and when they come out, a great tool to use when you’re in a collaborative work environment. Among other things, Aden and Steve discussed:
- Aden’s backstory and TEDx talk
- How improv applies to business situations
- The invisible rules in the workplace
- What creating an open and safe work environment can do for your business
- Getting out of the comfort zone
- Good questions to ask yourself when you’re floundering
- Being where you are and where you can provide value
You can learn more about Aden here:
https://www.artofchange.com/
Follow Aden on LinkedIn
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Is your business going through a “Whitewater” stage that’s keeping you from leveling-up? In this episode of the ROI Online Podcast, CEO and advisor Meghan Lynch talks about how to use brand strategy to break to growth plateaus and challenge the big guys in your industry.
Meghan is the president and CEO at Six-Point Creative–a brand strategy agency that will provide you with the experience and expertise to make smarter, faster, better positioning decisions that drive growth. She is an expert advisor, speaker, and entrepreneur with a demonstrated history of working with "second-stage" businesses and solving complex brand and positioning challenges.
As entrepreneurs, we sometimes assume that the brand strategy that got our company to where it is now will keep on working in the future, but this is actually false. You need to evolve and you can't afford to make a wrong move. Thankfully there are people like Meghan who can advise you to make better decisions and keep scaling.
Among other things, Meghan and Steve discussed:
- What Six-Point Creative can do for your second-stage business
- The different stages of companies
- The importance of being able to lead things without doing everything yourself
- Being able to understand who you are and what you’re doing as a business
- How to build a company that you’ll never want to sell
- The fears that hold companies back from growth
- Applying your team’s skills more effectively
- What success feels like in second-stage
You can learn more about Meghan here:
Follow Meghan on LinkedIn
Send Meghan an Email
Learn more about Six-Point Creative here:
https://sixpointcreative.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Are you struggling with leading your team and yourself to higher levels of performance? Everyone communicates in different ways, but we’re all very visual, so maybe that’s a great place to start. On this Feature Friday episode of the ROI Online Podcast, Steve talks with expert Todd Cherches about how you can use visual thinking tools and techniques to thread the needle for your business.
Todd is a consultant, executive coach, TEDx speaker, professor, author of VisuaLeadership, CEO of BigBlueGumball, and thought leader in the field of leadership and visual thinking. Todd’s engaging and entertaining approach enables business professionals of all levels to become more innovative and effective thinkers, communicators, managers, and leaders.
As science shows, the use of visual imagery and visual language gets people to focus. It increases understanding and enhances memory and recall—all things we could use to grow our business and have a much better performance.
Among other things, Todd and Steve discussed:
- Todd’s background in the media and entertainment industries
- How visual thinking works
- Todd’s book VisuaLeadership
- What being a thought leader means
- How often messages get lost in translation and why
- Why visual information is way more effective than other communication forms
You can learn more about Todd here:
https://www.toddcherches.com/
Follow Todd on LinkedIn
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
VisuaLeadershipby Todd Cherches
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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Now more than ever the question we should be asking ourselves as business owners is, how can we leverage our human strengths on digital channels? In this episode of the ROI Online Podcast, customer experience expert Steven Van Belleghem talks about the importance of combining the best of both the human and digital worlds to give our customers the greatest experience possible.
Steven is a keynote speaker and author of multiple books. His passion is spreading ideas about the future of customer experience. He believes that the combination of common sense, new technologies, empathic human touch, and taking your social responsibility will win the hearts and business of customers over and over again.
We are living in a world that requires our businesses to use the different technologies and digital channels available. This can sometimes get confusing and overwhelming, so the human touch often gets lost in translation. Thankfully Steven gives us some useful tips to avoid these hurdles. Among other things, both Steven and Steve discussed:
- Why we shouldn’t let digital replace the human part of relationships
- Some of the things that help us create an experience that sparks emotion in our customers
- Why showing your personality as a business owner is viewed as a weakness—but it’s actually a competitive advantage
- Things you can do as an organization to add more value to your audience
- How sharing your knowledge and research as a company helps build trust with your clients
- How putting content out is not a magic wand but rather a process where you deliver value that eventually results in business
- Why people like being recognized and how that reflects in your business
- Future trends coming in the digital world for businesses
You can learn more about Steven here:
https://www.stevenvanbelleghem.com/
Follow Steven on LinkedIn
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
The Offer You Can’t Refuseby Steven Van Belleghem
Eternalby Steven Van Belleghem
Customers the day after tomorrowby Steven Van Belleghem
When digital becomes humanby Steven Van Belleghem
The Conversation Companyby Steven Van Belleghem
The Conversation Managerby Steven Van Belleghem
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Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Is your organization thriving or surviving? They might seem similar but they are truly different. On this Feature Friday episode of the ROI Online Podcast, Steve talks with Scott Ritzheimer about designing a strategy that takes your business to the next level so you can achieve continued success without the hustle.
Scott is a capacity architect, the owner, and founder of Eight Figure Focus–a management consulting agency. He and his team help entrepreneurs, like you, to overcome the complexity of managing a growing company and experience faster growth than ever with a fraction of the effort.
Growing and changing can be uncomfortable and overwhelming, but there are people out there, like Scott, who can help you scale your business with ease so you can stop feeling the constant pressure to do more and be more.
Among other things, Scott and Steve discussed:
- Scott’s back story
- How to identify what is it that you really want to achieve and why that’s the key to success
- The importance of recognizing the difference between winning and surviving
- The main issues every successful leader faces and how to overcome them
- Why having a safe and cohesive culture in your business facilitates decision making
- How Scott’s method can help you learn to delegate work and enjoy what you accomplish
You can learn more about Scott here:
Follow Scott on LinkedIn
Follow Scott on Instagram
Follow Scott on Twitter
Follow Scott on Facebook
Learn more about Eight Figure Focus here:
https://www.eightfigurefocus.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Were you one of the companies metaphorically slapped in the face by 2020? In this episode of the ROI Online Podcast, entrepreneur John Philpin talks about unlocking human potential and how embracing the future of work can benefit your business and prepare you for unexpected situations.
John is a marketing consultant, entrepreneur, and author. He’s the founder of People First, where they help organizations struggling to deliver on their mission. They believe by unlocking human potential you can accomplish greater things.
Every organization is made up of people; they’re the ones who make it work. When your people are happy the whole corporation works better. Find out what a difference it really makes for your business to prioritize the humans that work in it.
Among other things, John and Steve discussed:
- How People First started
- The fact that we’re all users, leads, consumers, or customers
- What John’s new book is all about
- How to face this world’s inevitable changes come out on top by putting people first
- John’s different platforms and how can he help your business thrive
- Humanizing the way we work and grow the value of our business
- The future of work
You can learn more about John here:
Follow John on LinkedIn
You can learn more about People First here:
https://peoplefirst.vision/
Follow them on LinkedIn
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
For Business Leaders Slapped in the Face by a World They Thought They Knew by John Philpin
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Do you have a problem in your organization that is consuming your time and thoughts? Maybe what you need are some fresh ideas from a trusting, collaborative team. On this Feature Friday episode of the ROI Online Podcast, Steve talks with Daniel Manning about how you can start thinking better so you can look at problems in a new way—and start to solve them.
Dan is the Lead Instructor in #HumanIntelligence and the author of Thinking Better. He and his team use games and exercises that allow your team to discover lessons of collaboration, critical thinking, creativity, and strategy to look at problems differently.
There are always going to be problems in your organization, the ability to solve them alongside your team and make something great out of them is what will make your business thrive among the rest.
Among other things, Dan and Steve discussed:
- Dan’s back story in the Air Force
- All about his book Thinking Better
- The Status Quo Illusion definition
- How culture affects our decision making
- Why most people let the world go on instead if taking action
- How to make decisions you can actually live with
- Why it’s vital to create a safe, open work space where people can share their opinion
- What shifting the focus of criticism off a person and to an action can do for your team
- Connecting people with their intrinsic motivation for better results
You can learn more about Dan here:
Follow Dan on LinkedIn
Follow Dan on Twitter
Send Dan an Email
Learn more about #HumanIntelligence here:
https://www.hi.training/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking Betterby Daniel Manning
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
What are the secrets to successful selling? In this episode of the ROI Online Podcast, sales expert and author Michael Bosworth talks about how emotional connection, the power of story, and building trust between people can impact your bottom line and make your business more successful.
Michael is a sales expert, entrepreneur, and the author of 3 books that can help you become a better leader. He’s the founder of Story Seekers, a human-to-human communications framework that is built on the philosophy of understanding and connecting before influencing or moving others into action.
It’s hard to achieve great results for your organization’s sales, marketing, and customer experience. But if you build a framework that helps you connect and build trust with your team and customers, your business can thrive because of it.
Among other things, Michael and Steve discussed:
- Michael’s back story and why he became a salesperson
- The power of having a good story behind your product/service
- Why emotional connection and trust are so important
- The best sales tips from his book: What Great Salespeople Do
- Scale your business by having Buying Facilitators instead of Salespeople
- The importance of creating curiosity for your customers
- How making your customer the hero can help your organization succeed and stand out
You can learn more about Michael here:
Follow Michael on LinkedIn
You can learn more about Story Seekers here:
https://www.customerheroselling.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
What Great Salespeople Do by Michael Bosworth
Customer Centric Selling by Michael Bosworth
Solution Selling by Michael Bosworth
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
How well is your company doing at managing the differences of age, race, ethnicity, and other identity factors? It seems self-explanatory, but so many companies aren’t yet creating a welcoming and productive work environment for all—and they’re missing out because of it. On this Feature Friday episode of the ROI Online Podcast, Steve talks with Laura Kriska about how to use differences to your advantage and thrive in a diverse workplace.
Laura is an author and expert consultant on cross-cultural relations. She teaches leaders in different organizations how to prevent Us vs. Them culture clashes by promoting inclusion in their businesses to increase employee retention and productivity and to prevent misunderstandings that lead to lost time and increased legal risk.
There has never been a more relevant time for leaders to cultivate connections among people of diverse backgrounds. By building trust with others—no matter how different they are—you’re helping your business grow and thrive by creating cohesive, inclusive, and productive teams.
Among other things, Laura and Steve discussed:
- The Business of WE, a new approach to diversity
- The unspoken rules every cultural group has
- Cosmetic versus substantive diversity
- The things we can do to avoid walking on eggshells around our coworkers
- The benefits of having a global experience
- Laura’s success stories
You can learn more about Laura here:
https://www.laurakriska.com/
Follow Laura on LinkedIn
Follow Laura on Facebook
Follow Laura on Instagram
Follow Laura on Twitter
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
The Business of WE by Laura Kriska
The Accidental Office Lady by Laura Kriska
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Thinking about starting your own online business but don’t know where to start? In this episode of the ROI Online Podcast, director & founder of West Island Digital Trudy Rankin shares why potential entrepreneurs like you can sometimes struggle. Shifting from employee to business owner isn’t always easy, but Trudy will help you come up with the right direction for your business and fulfill those dreams.
West Island Digital—and Trudy in particular—helps you find technology solutions that best fit your business, no matter your needs. They keep up with the rapidly changing online world so you don’t have to.
In entrepreneurship, bumps in the road can become mountains that set us back for days, weeks, or even months. Having the right framework, skills and tools can make these bumps disappear, so you maintain your momentum and thrive in your business. Among other things, Trudy and Steve discussed:
- The creation of West Island Digital and client success stories
- The process of identifying who your audience is
- Why matching your business with your personality can make your business more successful
- The Online Business Lift-off program
- Different types of business models so you can choose the perfect match for what you want to do
- Trudy’s framework to creating your online business from scratch in a less intimidating way
- How technology can be overwhelming and ways to get past that bump
- Turning data into stories to save time and money
You can learn more about Trudy here:
https://www.westislanddigital.com/
Follow Trudy on LinkedIn
You can learn more about the Online Business Lift-off here:
https://onlinebusinessliftoff.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
As much as you’d like to deny it, consumers make buying decisions based on how an organization treats its employees. People are now more likely to see and therefore care about the people behind your brand. In this Feature Friday episode of the ROI Online Podcast, CEO Bryan Adams talks about why it’s essential to tell the truth about your company so you can attract people who are a perfect match for your business—and repel those that aren’t.
Bryan Adams is an author, CEO, and Founder of Ph. Creative, a full-service employer brand communications agency that helps you sell the truth and change the way people think about your company. He’s made it his mission to make his client’s lives easier and more effective.
People say your core values, culture, and beliefs are revealed when put under pressure—and it’s safe to say we had adversity in 2020. Who you said you were and how you acted as a company this past year are probably the best research and the best proof that you are who you think you are. What does that make you and your company?
Among other things, Bryan and Steve discussed:
- What Employer Branding is and why can it makes a big difference for your business
- How to attract the perfect people for your brand by being refreshingly honest
- Why being confident that your organization isn’t for everybody is massive leverage
- How to get comfortable repelling most of the people who wouldn't be a good fit in your organization
- The difference between consumer and employer branding
- The importance of setting your business culture from the very beginning
- The “Give and Get” formula to attract the right people
You can learn more about Bryan here:
Follow Bryan on LinkedIn
Learn more about Ph. Creative here:
https://www.ph-creative.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Give and Get by Bryan Adams and Charlotte Marshall
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Working in or dealing with a family business can get rough and messy. In this episode of the ROI Online Podcast, author of Shift Your Family Business Steve Legler talks about the importance of creating the harmony you need to support the legacy you want.
Steve Legler was born into a family business and also married into one. He learned along the way how important good communication is for families who want their legacy to continue as the business is transferred to future generations. Now, he’s a coach and advisor who works with business families and their members to ensure a successful transition.
People work really hard their whole life to build a business and a legacy for their families. They dream about working together but forget how messy it is to mix family relationships with business. If you want your family business to succeed, Steve can help. Among other things, Steve Brown and Steve Legler discussed:
- The reason behind Steve L’s affinity for coaching families
- The Shift Process and why can it help you excel as an entrepreneur
- The importance of all family members working together as a team
- What a family constitution is, its myths and truths
- The Family Systems Theory
- Why it’s so important to plan a transition in advance
- How Steve L can help your family business succeed
You can learn more about Steve here:
Follow Steve on LinkedIn
Send Steve an Email
Learn more about Shift Your Family Business here:
https://shiftyourfamilybusiness.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Shift Your Family Business by Steve Legler
Interdependent Wealth by Steve Legler
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE***.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!***
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
What’s the easiest way to attract customers to your business? Tell them a story they can’t turn away from. In this Feature Friday episode of the ROI Online Podcast, consultant Mike Verret talks about how to tell an engaging story that differentiates your business by better understanding your audience.
Mike is the Principal of Verret & Associates–a marketing consulting service for small businesses that want to grow. He has 20+ years of experience in marketing and believes that by getting back to the core of why you started your business, you can unlock the message that will bring customers your way.
People pay attention to the stories you tell when they see themselves playing a role in it. That’s why understanding how your customer thinks and processes information makes your stories more powerful—and increases your close rates. Talking to your customers doesn’t have to be difficult, it’s as simple as connecting your ideas to the people you serve. Among other things, Mike and Steve discussed:
- How and why Verret & Associates started
- The trick to telling a razor-sharp story
- Why a professional outsider’s perspective can help your business thrive
- How to succeed in a world where consumers call the shots
- What your customer is listening for and why it’s important for you to know it
- The importance of having a human and conversational perspective
You can learn more about Mike here:
Follow Mike on LinkedIn
Send Mike an Email
Learn more about Verret & Associates here:
https://www.verretandassociates.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE**.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!**
Support the show (https://cash.app/$stevemfbrown)
Is your business stuck on a plateau you don’t know how to overcome? In this episode of the ROI Online Podcast, founder and CEO of Doubledare Scott Anderson talks about the importance of understanding the problem your business solves for your customers—and how narrowing your focus helps your business thrive.
Scott Anderson is a consultant and a coach who dares entrepreneurs and executives to fully live their unique talent, passion, and purpose. Scott talks about why businesses get stuck in growth plateaus when they turn 4 or 5 years old and how to move past them using an unconventional approach.
Doubledare is determined to help entrepreneurs and their teams play big—to realize their full potential and live happily in all areas of their lives—through their coaching and consulting. Among other things, Scott and Steve discussed:
- Why bad clients are worse than having no clients at all
- Why being “all things to all people” hurts your business
- All about Scott’s book–Narrow Thinking
- The importance of your business being distinct and unique
- Why enjoying your work can move the needle the furthest
- How understanding the pain points of your clients–and solving them can help your business thrive
- Why you can, and actually should fire bad clients
- Three ways to become an expert in whatever your business focuses on
- Why playing small doesn’t serve your business–or anyone
You can learn more about Scott here:
Follow Scott on LinkedIn
Send Scott an Email
Learn more about Doubledare here:
https://doubledareyou.us/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Playing Big by Scott Anderson
Narrow Thinking by Scott Anderson
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE***.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!***
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Did you know most businesses that claim to have great customer service, really don’t? In this Feature Friday episode of the ROI Online Podcast, entrepreneur and customer service expert Dr. Kelly Henry shares his philosophy behind why excellent customer service is the new marketing, 5 components to start building a great customer service system, and why this is vital for your business’s success.
Acquiring new clients can cost more or be less effective than keeping and taking care of the ones you already have. Most businesses think they have a customer service culture in place, but ask their clients and the answer is the exact opposite. How do you stack up?
Dr. Kelly Henry is an entrepreneur. He used to own a Chiropractic Practice where he learned that treating people the right way paid off for his business. He’s now a consultant and coach whose goal is to help business owners–like you–understand all the benefits they can get out of elevating your customer service culture. Among other things, Dr. Kelly and Steve discussed:
- Why most customer service sucks and how Dr. Kelly defines good customer service
- How to treat your customers right (hint: it’s not as hard as it sounds)
- What The 5% Bump Program is and why it works so well
- Why keeping current customers is oftentimes more important than acquiring new ones—and how to get better at this using the 5 key components to building great customer service
- The power behind showing your clients you actually care
- How treating your employees the right way—and training them regularly—can make a difference for your business, your customers, and your bottom line
You can learn more about Dr. Kelly here:
https://drkellyhenry.com/
Follow Dr. Kelly on LinkedIn
Follow Dr. Kelly on Facebook
Send Dr. Kelly an Email
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Proof: Define and Deliver Exceptional Customer Service by Dr. Kelly Henry
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Thinking about writing a book, releasing a podcast, or even creating a new business but don’t know where to start? In this episode of the ROI Online Podcast, CEO & Founder of LaunchTeam Jesse Tevelow shares why creators, authors, and entrepreneurs like you can sometimes struggle to piece together a strategy or marketing agenda, and how LaunchTeam can help your business thrive.
Getting your launch right is an essential piece of marketing. Most launches—and, consequently, most startups—fail because you have to consider so many moving parts, how they fit together, and how to avoid the pitfalls all at once. On this episode, Jesse offers advice on how to figure out your launches and create your content.
LaunchTeam is a collective of expert consultants who launch books, sites, apps, courses, events, podcasts, and even entire companies. They have worked with over 50 clients and have a proven track record of success. Through their 3 phase system, they work as part of your team to help you launch your business to success.
Among other things, Jesse and Steve discussed:
- The creation of LaunchTeam and client success stories
- Why “Authorpreneur” is exactly what you need if you’re going through the process of writing a book
- How to exploit all the activities of a successful launch and the fundamentals of running one
- Why you should think about the content you’re planning to release in a larger context
- Why Email is the single most important thing you can do
- Tips on how to attract more people into your funnel
- All about the LaunchTeam Growth Summit and why you can’t miss it
You can learn more about Jesse here:
Follow Jesse on LinkedIn
Follow Jesse on Twitter
You can learn more about LaunchTeam here:
https://mylaunchteam.com/
Want to attend The LaunchTeam Growth Summit?! Our listeners get a FREE ticket using this LINK
If you think this is cool, have a business or a platform and you think LTGS would be good for your audience, check out this AFFILIATE LINK and make some money on ticket sales!
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Authorpreneur by Jesse Tevelow
The Connection Algorithm by Jesse Tevelow
Hustle by Jesse Tevelow
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE***.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support,***
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Do you feel like you're losing money to your ad campaigns? In this Feature Friday episode of the ROI Online Podcast, GoogleAds expert and CEO of Ajala Digital Pamela Wagner talks about the common mistakes people make when it comes to investing in Google and Facebook Ads, and how businesses can leverage them profitably.
Pamela used to work for Google as an Ad Specialist and became quite the expert on the matter. She’s now the founder and CEO of Ajala Digital–a boutique paid ads agency that specializes in managing Facebook, Google, LinkedIn, or Amazon Ads for 6 & 7 figure businesses. Her primary goal is to support your business growth through efficient ad strategies across several tools & platforms.
It can feel like you’re throwing money away when you don’t know how to use ads effectively—whether it’s how they work, what it takes to fit them into your business model, or getting the communication right. In this episode, you’ll learn how to design and implement smart campaigns that lead to positive change in your business.
Among other things, Pamela and Steve discussed:
- Pamela’s background with Google
- When you should start considering ad campaigns
- What fundamentals you need in place before starting a campaign or using SEO
- What Custom Audiences are, and how to use them properly to be more effective
- Common mistakes made in search campaigns
- The different types of campaigns out there
- All about Ajala Digital and how can they help you grow your business
You can learn more about Pamela here:
Follow Pamela on LinkedIn
You can learn more about Ajala Digital here:
https://ajaladigital.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE**.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!**
Support the show (https://cash.app/$stevemfbrown)
As a business owner, are you always broke and scrambling to pay the mortgage or your bills—even if you’re making decent money? In this episode of the ROI Online Podcast, accountant Michael Eckstein talks about how business owners struggle with accounting and why it is imperative that you pull it together (even if you don’t really want to).
Michael is a high-rated accountant, advisor, mentor, and owner of Eckstein Advisory which provides monthly strategic advising and accounting. He lives to help business owners talk through the problems in their business, improve them, make more money, and sleep better at night.
If you’ve outgrown your local, jack-of-all-trades accountant and are ready to level up your business, get someone who understands you and your needs.
Among other things, Michael and Steve discussed:
- Why not knowing what your finances look like could be costing you money
- Good accounting fundamentals—and how to use them yourself
- The importance of networking with colleagues and peers
- How transaction categorization can help you understand your business better
- Upcoming trends with accounting that can level up your company
- How choosing the right accountant for your business can make a big difference
- Why you shouldn’t fear the IRS
- Figuring out what kind of relationship you should have with your accountant
- The reasons you should start saving for retirement now
You can learn more about Michael here:
http://hashtagmichael.com/
Follow Michael on LinkedIn
Send Michael an Email
You can learn more about Eckstein Advisory here:
https://ecksteinadvisory.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Did you know your inner world reflects your outer world—for good or bad? In this Feature Friday episode of the ROI Online Podcast, entrepreneur Cindy Van Arnam shares how, through mastering her brain, she completely changed her life and the way she looks at work. She’s now dedicated to helping entrepreneurs–just like you–to unlock their limitless potential.
Cindy is a certified Universal Laws Coach, Facilitator of Mastering The BrainGAME, Quantum Numerologist, and Strategic Operations Manager. She believes that with big vision comes a deep desire to make a difference in the world. And with that desire, it can be easy to get caught up in the wave of action and forget what’s most important. She often meets entrepreneurs that have gotten so stuck in the overwhelm that freedom and sustainability seem only a pipe dream.
Entrepreneurs and people who work in general often believe that to be good at your job or get your StartUp to be successful you have to work for 15 hours a day, seven days a week, busting your butt trying to make ends meet. Sound familiar? The power of quantum numerology, Universal Law, and Self-Mastery are the tools you need as an emerging entrepreneur who’s hungry for impact and doing business your own way.
Among other things, Cindy and Steve discussed:
- Cindy’s journey from believing life has to be hard, to being able to ease through it by mastering herself
- What The BrainGAME program is and how it can change your life
- A whole new meaning for the word “work”
- Why awareness is everything, and how to use yours to achieve everything you want
- Beliefs around wealth activation, why it can be a struggle for business owners, and how to beat it
- The importance of knowing what you want, and how to know what that is
You can learn more about Cindy here:
https://cindyvanarnam.com/
Follow Cindy on LinkedIn
Follow Cindy on Instagram
Follow Cindy on Facebook
Send Cindy an Email
Do you want to master The BrainGAME yourself? Learn more about it here:
http://masterthebraingame.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE**.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!**
Support the show (https://cash.app/$stevemfbrown)
How important is copywriting really? In this episode of the ROI Online Podcast, entrepreneur Sid Bharath shares how good writing can give you a competitive advantage, why you need it, and the key to creating good copywriting (even if you aren’t a writer).
Sid is the CEO of Broca, a revolutionary platform that uses AI to generate effective and relevant marketing content. Sid works with startups to help them identify their best growth channels and scale up in a data-driven and systematic manner.
Some small businesses struggle with marketing and copywriting. The thing is: both are imperative to running a successful business. Content isn’t all about social media or your website. Other channels like email marketing are just as important and can boost your sales.
Among other things, Sid and Steve discussed:
- Why copywriting is a valuable skill and a relevant form of marketing
- How to identify which growth channel is the best for your business
- The expectations you should and shouldn’t have when hiring a marketing director or an agency
- Email as a great marketing growth channel
- The importance of data for copywriting
- Backstory on Broca, how does it work, and how it can elevate your business
You can learn more about Sid here:
www.siddharthbharath.com/
Follow Sid on LinkedIn
Follow Sid on Twitter
Send Sid an Email
You can learn more about Broca here:
www.usebroca.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
On this Feature Friday episode of the ROI Online Podcast, Steve talks with Saksham Sharda, about how you can provide an online experience equivalent to what big industries are doing, without needing to code or take on extra work for yourself.
Big brands are driving the online experience and making it difficult for small businesses and entrepreneurs to keep up. If all your customers expect a certain experience on your website based on everything else they’re seeing, it’s important to give them that experience. But how can you keep up when you don’t have an entire team on your side? By using business tools that make your life easier.
Saksham is the creative director for Outgrow.co, a tool that helps you produce creative and interactive content for your customers to make them part of the narrative.
With tools like Outgrow.co, you can create quizzes, calculators, chatbots, assessments, e-commerce recommendations for Black Friday—without needing to know how to code. It makes your content more personal and clickable and increases your shares and referrals.
Saksham and Steve discuss:
- Why Outgrow.co is relevant for marketers, and where does this “no-code” tool support the back -end of your system
- How to get consumers to pay attention to your content and give you their information so that you can start to work on a relationship that hopefully, leads to a transaction
- Easily converting static websites into interactive ones using widgets and applets to better engage your customers—and why it matters to your business
- What data about your customer’s interactions with your content can tell you and how to use it more effectively
- Why keeping up with big industries can help your business survive and how to do it without adding more to your plate
- Delivering a unique, differentiated experience online by using Outgrow.co
- The endless amount of content and products available and how to make things easier on your customers so they don’t get decision fatigue
You can learn more about Saksham here:Follow Saksham on LinkedIn
Follow Saksham on Twitter
You can learn more about Outgrow.co here:https://outgrow.co/
Send Outgrow an Email
Want to try Outgrow for yourself?
Our listeners get a 30 Day Free Trial + Special Discounted Pricing with this link:
https://premade.outgrow.us/roi-online
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card
Support the show (https://cash.app/$stevemfbrown)
What’s the magic element you need to get people’s attention? In this episode of the ROI Online Podcast, video expert Matthew Pierce shares how video can connect you with people on a deeper level, the kinds of videos that have the greatest impact, and easy tips to start creating videos now.
Matthew is a learning and video ambassador for TechSmith, a screen capture and solutions software for anyone who wants to create images and videos for better communication. He believes there are simple things we can all learn that will make us produce superior and more powerful messages.
If you aren’t an expert at video, creating digital content can be time-consuming and intimidating. Matthew gives us some insights on how to make this process easier and how utilizing software like TechSmith can make your business thrive.
Among other things, Matthew and Steve discussed:
- What authenticity means and why is a key component when making videos
- The common excuses that keep people from creating incredible videos—and why they’re just not valid
- How to overcome the shame or fear of recording yourself
- What instructional designers do and how are they helpful to your business
- Why teaching or explaining something through videos is a fantastic way to connect with people
- The secret to standing out enormously on YouTube among the competition
- Different great applications of video use
- What do you know, that your audience needs to know
- How the TechSmith software works and all the resources they have to offer for video making
You can learn more about Matthew here:
Follow Matthew on LinkedIn
Follow Matthew on Twitter
Send Matthew an Email
You can learn more about TechSmith here:
https://www.techsmith.com/
Want to try TechSmith for yourself?! Our listeners get 10% off our products Snagit and Camtasia, individually or as a bundle, using the promo code ROIPOD at checkout.
Read the books mentioned in this podcast:The Golden Toilet by Steve Brown
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a Livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
On this Feature Friday episode of the ROI Online Podcast, Steve talks with Richard G. Lowe, Jr. a.k.a. The Writing King, about the importance of producing great content—whether you write it or not. Richard explains what a ghostwriter is, how to write better books, blogs, and articles, and why all that makes a difference for your business.
Richard Lowe Jr. was an IT manager at Trader Joe’s before he decided to shift careers and pursue his lifelong dream of becoming a professional author, ghostwriter, blogger, and copywriter. Now, he’s the owner and senior writer for The Writing King, a platform helping inform future authors about what ghostwriting is and how to use it to bring their book into the world.
He has ghostwritten 40+ books, written over 300 LinkedIn profiles, published several hundred articles and blogs, and has published 63 books of his own— all available on Amazon. One of his books sold over 10,000 copies and reached Amazon bestseller status. Whether you write the content or have someone else do it for you, you should put content into the world every day—on whatever platform hosts your audience.
Richard and Steve discuss:
- How writing a book can elevate your business and your reputation far above the rest of the pack
- Why someone would use a ghostwriter, what The Writing King and ghostwriting is, and how content can move the needle for your business
- Finding your voice in your writing, why it matters, and how Richard brings that out of his clients
- How to use social media to host your content, why it’s important to share something every day, and how to fit it into your busy schedule
- How to improve your writing and the best advice Richard has to offer newer or inexperienced writers
- How to promote your book, get your book written, and why it can make a difference in your business
You can learn more about Richard here:https://www.thewritingking.com/Follow Richard on LinkedIn
Follow Richard on Twitter
Follow Richard on Facebook
Send Richard an Email
Read the books mentioned in this podcast:Focus on LinkedIn by Richard Lowe
The Golden Toilet by Steve Brown
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Do you feel like your marketing emails don’t deliver anything but unsubscribes and spam flags? On this episode of the ROI Online Podcast, email marketing guru Emily McGuire shares the key elements of an effective email marketing strategy and practical tips to help you create one now.
Emily McGuire was in the talk and e-commerce space for 10 years. She started out as a marketing generalist digital marketing generalist with social media, and she was already doing digital marketing. Her boss asked her to put together an email campaign. She quickly realized that email is much more complicated than she previously imagined.
Creating effective marketing emails involves more than just a catchy subject line. It requires a thoroughly researched strategy, trial and error, and plenty of hard work. But the results it can deliver make it worth the investment.
Email combines the creativity of copywriting and design with the technical aspect of research and strategy. Emily explains that there’s no more satisfying feeling than when all the backend systems work together to drive a totally personalized email experience.
In this episode, Emily and Steve discuss:
- The no. 1 ingredient you need to truly flourish in any role
- How to create an effective email marketing strategy
- The resources you need to maintain that strategy
- Common mistakes business owners make with their marketing
- And more!
You can learn more about Emily McGuire here:
Flourishgrit.com
Follow Emily on LinkedIn
Follow Emily on Instagram
Follow Emily on Twitter
Get your copy of Steve Brown’s book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
On this Feature Friday episode of the ROI Online Podcast, Steve talks with Loomly CEO, Thibaud Clement, about using social media to boost your brand and why consistency beats creativity every time.
Thibaud has an advertising background. Having worked for L’Oreal managing 5 brands for them, he learned how to manage social media preparation, production, and posting mostly using spreadsheets. To make that job easier, he created and started a business that helps himself and other brands manage that process from start to finish. Loomly not only helps develop post ideas, but it manages everything in an approval workflow, helps you create and manage ads, and so much more.
Social media has the power to help build your brand, but only if you’re posting consistently over time and using it to build your story. A one-time post, even if it goes viral, can’t compete against persistent posts over time. Even if you don’t use Loomly, Thibaud has advice for creating a posting calendar and workflow to do this for yourself.
Thibaud and Steve discuss:
- The features and benefits of Loomly and how it helps you manage clients and post consistently. It has the ability to pinpoint exactly when an error was made to prevent them in the future, to suggest post ideas, and to tailor each post according to best practices of each social platform
- How to create a social media calendar, so that you can tell a compelling story and build your brand in a way that attracts your customers
- Why telling a story with your posts matters and how to improve the quality of your posts—without wasting time
- How to collaborate and maximize efficiency within your team so your posts are more effective
- Why organizing your assets and creating a workflow is so important to your business, including creating a tracking safety net and liability management system—and how Loomly supports you in that process
- Social media best practices and why it’s important to consider other tools like YouTube where you can show up in those searches and grow your own audience
- Tracking how well your posts do so that you can either repeat the success or learn from the failure and post more effectively in the future
- Why you can’t expect to open an account and become a success overnight, how to manage your expectations, and why consistency matters more anyway
You can learn more about Thibaud here:https://www.linkedin.com/in/thibaudclement/
https://www.loomly.com
Read the books mentioned in this podcast:The Golden Toilet by Steve Brown
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Out of the thousands of businesses created every year, only a small portion survive beyond 3 years. And fewer still make a significant profit. On this episode of the ROI Online Podcast, entrepreneur Bryan Young shares his secret to creating four high-profit businesses.
Bryan Young is an entrepreneur who has four successful businesses under his belt and another on the way. He started his first company, a lawn service agency, when he was 12 years old. He later started a truck company around 17 and a digital agency in college. Despite studying business in college, he found that the skills that truly helped him make and scale businesses were honed in the field, not in a classroom.
From all his years of leading businesses, Bryan has personally experienced the emotional struggles that come with having so many people depend on you. He even felt like he wasn’t good enough to be an entrepreneur at one point. But his passion for building companies, marketing, and automation led him out of the corporate world and back into the world of entrepreneurship.
Among other things, Bryan and Steve discussed:
- How he ended up starting his businesses
- Why he left his business to enter the corporate world
- Marketing automation and how it could change everything
- What it means to be a leader
You can learn more about Bryan here:
lendingpal.com
Follow Bryan on LinkedIn
Follow Bryan on Twitter
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
On this episode of the ROI Online Podcast, Steve talks with author Michael Sean Comerford about his experience working in 10 Carnivals in 10 states and how it shaped his well-reviewed book American Oz.
Michael Sean Comerford worked 30 years as an award-winning journalist. Now, he’s a blogger, author, and CEO of Comerford Publishing LLC. During his time hitchhiking around the world working in various carnivals, he learned how to be the most entertaining character around with the longest lines.
His latest book tells the story of the working poor as they look for love and meaning in their lives. He self-published it because he couldn’t find a publisher who wanted to embrace the whole vision of his story. Plus, he already had a group of people following his blog, so he knew he could market and sell the book, and he wasn’t afraid to start his own publishing business.
Michael and Steve discuss:
- His experience living in 10 different states on less than minimum wage away from his daughter for extended periods of time
- Why Michael was wrong to think he was a journalist studying the lives of carnies and was instead became part of the story himself
- The huge motivation carnival workers have for the kids, how they want to bring joy to people’s lives, and how stereotypes don’t do them justice
- How carnivals help you escape reality into a fantasy world where anything is possible
- Writing multiple drafts of a story and turning rejection into a better story
- Figuring out how to self-publish, and how it makes you more money in the long run
You can learn more about Michael here:https://www.michaelseancomerford.com
https://www.linkedin.com/in/michael-sean-comerford/
www.EyesLikeCarnivals.com
Read the books mentioned in this podcast:Americal Oz by Michael Sean Comerford
On the Roadby Jack Kerouac
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
What separates a thriving podcast that reaches iTunes no. 1 spot and a podcast no one’s ever heard about? On this episode of the ROI Online Podcast, podcaster Jay Wong shares the formula he uses to help clients create successful, profitable podcasts.
You may know Jay Wong from his highly successful podcast, The Inner Changemakers Podcast. However, he actually has been behind some of the biggest podcast launches in the thought leadership space. This is because Jay has honed a podcast strategy that delivers serious results, even if the podcaster doesn’t feel like their content has what it takes to make it to a no. 1 spot in iTunes.
When he first started his podcast, Jay didn't have an audience or a business or a product. He didn’t even have an email list. He was just trying to figure out how to get his platform in front of the right people. And he did that by inviting people with large audiences onto his show and pushing content out on a consistent, regular basis. This same strategy (with some optimization for different platforms) has delivered success for his clients again and again.
Among other things, Jay and Steve discussed:
- What you need to start a thriving, successful podcast
- The power of audio platforms and why they deliver results
- How YouTube’s algorithm compares to traditional podcasting
- Whether you should push out something just to do it if you’re out of content
- The 5 Connectors you should use to tell stories that excite
You can learn more about Jay here:
podcastyourbrand.co
Listen to Jay’s podcast: The Inner Changemakers Podcast
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
On this Feature Friday episode of the ROI Online Podcast, Steve talks with Brett Trembly, Esq. about the importance of knowing when to delegate in order to scale your business and spend more time doing what you love.
Brett Trembly is a lawyer, entrepreneur, and future author, who runs GetStaffedUp.com and has his own law firm. The best way to figure out whether someone is a good fit for your company is to know your core values and make sure you hire people whose mission matches yours.
The best, most successful businesses are those with leaders who make their values known and live by them. When your culture is clear and integrated into everything your company does, you attract people who want to be a part of that mission and your company grows stronger. That means, when someone doesn’t fit into your culture, the most respectful thing you can do is to let them go so they can find the place they belong.
Brett also helps staff other organizations with affordable, well-trained employees who help you achieve your goals by taking the non-creative work off your plate.
Brett and Steve discuss:
- How focusing on your culture and getting it right is a huge competitive advantage
- The importance of living and enforcing your core values
- What it’s like to fire someone; how to do it well and why it’s not as scary as it may seem
- Why thinking “no one will do something as good as me” is dangerous and holding your business back (imagine trying to run a restaurant at the chef, waiter, hostess, and dishwasher all at once)
- Why starting a business is easy and how taking your business to the next level requires designing systems and hiring people to run them
You can learn more about Brett here:https://getstaffedup.com/VIP (enter "Steve Brown ROI Online Podcast" for a $250 discount on services)
https://tremblylaw.com
Read the books mentioned in this podcast:The Golden Toilet by Steve Brown
Vivid Vision by Cameron Herold
What Got You Here Won’t Get You There by Marshall Goldsmith
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
What does it take to build a business plan that stands the test of time? On this episode of the ROI Online Podcast, entrepreneur Brandon C. White shares the key to building a successful, profitable business.
Brandon is the CEO of a software company in Silicon Valley, but he also has a master’s degree in psychology. After completing his post-graduate studies at Stanford, he switched his focus from behavioral sciences and economics to business management. But those skills proved necessary—and even essential—as an entrepreneur.
While creating his own business, Brandon discovered that without a business plan to account for the financial aspect of running a business, your company doesn’t have a chance to survive. Success is something all entrepreneurs fight for. But even though so many start the journey with the pure intention of helping others, few achieve success.
Among other things, Brandon and Steve discussed:
- Brandon’s insider experience working at AOL
- The bison analogy—and how it applies to business owners like you
- The difference between entrepreneurs who achieve success and those who don’t
- Brandon’s 13-step framework to build your business plan
You can learn more about Brandon here:
brandoncwhite.com
Listen to Brandon’s podcast: Build a Business Success Secrets
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Bernard Reisz is an accountant and financial advisor who believes that the best way to set up your own finances includes three principles: responsibility, recognition, and empowerment. If you’re able to take responsibility for your choices, recognize your financial journey, and take control rather than becoming dependent on an advisor who may not have your best interests at heart, you will find success.
No one will be as interested in your personal finances as you are and no one can really do that job for you. Too many people don’t want to assess their own risk to reward ratio or can’t make informed decisions because they don’t know what they’re buying into. If most financial professionals want to foster dependency—because it helps them get rich off you—wouldn’t you be better off if you took charge of your own financial choices?
Bernard believes there are no silver bullets in finances and life. The key is to analyze where you are in life and what your goals are and to use that knowledge to make an informed decision; there is no one right way. That way, you’ll never be tricked into purchasing something you don’t need.
Together, Bernard and Steve discuss:
- Life Insurance and captive insurance and when to sign up for these and how to assess their risks
- Structuring yourself and your business up optimally for taxes
- The tax code and how it’s always changing—sometimes regardless of the administration in office
- Personal stories Bernard has of people being sold golden toilets for the benefit of the salespeople
You can learn more about Bernard here:https://www.linkedin.com/in/bernard-reisz-cpa/
Read the books mentioned in this podcast:The Golden Toilet by Steve Brown
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
What kind of story does your branding tell? Does your story connect with customers and persuade them to buy, or is it just noise in an already noisy world? On this episode of the ROI Online Podcast, author Allen Adamson shares the key ingredients to a powerful brand story—and to tell it right so you get better results.
Allen Adamson is an author of four books, as well as the co-founder and managing partner of Metaforce. He wanted to be a filmmaker, but after he didn’t have luck in Hollywood, he went into advertising so he could put his storytelling talents to good use. What he liked about the advertising business was most of the problems are nonlinear. They don’t have any obvious or easy solutions. You have to combine creativity with problem solving and reasoning to find the best options.
One thing Allen wants business owners to realize is that there's a slight difference between brand and branding. Your brand is what your story is. Your branding is how you get that idea in people's heads. Branding contains anything from your logo and colors to your ads and social media posts. But if your story isn’t good, it doesn’t matter how flashy your branding is. Customers won’t give it a second thought.
During the chat, Allen and Steve also discussed:
- The biggest lesson Allen learned when he tried to make it in Hollywood
- Brand stories that miss the mark (and why they’re ineffective)
- How to simplify your brand story so customers can digest it
- Allen’s strategy for getting clients to break their mindset and buy in
- The secret to being successful in marketing
You can learn more about Allen here:
www.metaforce.com
Follow Allen on LinkedIn
Read Allen’s books:
BrandSimple: How the Best Brands Keep It Simple & SucceedBrandDigital: Simple Ways Top Brands Succeed in the Digital WorldThe Edge: 50 Tips from Brands That LeadShift Ahead: How the Best Brands Stay Relevant in a Fast-Changing World
Read the books referenced in this podcast:
Hit Makersby Derek Thompson
Good to Greatby Jim Collins
Get your copy of Steve Brown’s book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
We all know data is important for our business. How can you make decisions if you don’t know what your customer does on your site or how they feel about interacting with your brand? But gathering the data and knowing how to use it effectively—without forcing it to do something for you—is slightly harder to grasp. On this episode of the ROI Online Podcast, Steve talks with Mike Olson about quantitative and qualitative data, what using it to better listen to your customers, and how that allows you to make better decisions and succeed in business.
Mike started his career in both radio and singing. In his touring and traveling days he took up marketing for the group and started diving into it to get better. That led him to gathering massive amounts of data over the years and learning how to use it to better run a business.
Even if a lead doesn’t convert, you can still gather data about the interaction and learn from the experience. Finding out what you do well is just as important as knowing where you went wrong and it’s all quantifiable—if you’re using the right tools. The key is to make sure you’re able to look at the data objectively rather than forcing something to come out of it all.
From Mike’s perspective, data is just a way to understand your customer better. If you always keep in mind who your audience is, and stay away from the mindset of needing to “squeeze one more dime out of this consumer,” you’re more likely to find and maintain your success.
Mike’s best advice is to always keep in mind what’s happening with your first-time customers. To do so, sit down with a group of friends who have never interacted with your company before and ask them to interact with your website. Take note of how they click, where they get stuck, what makes them leave. You’ll gain incredibly valuable insights into how people use your site and be able to update it accordingly. Things you think are obvious might not be to someone who’d not as deep in the weeds with your company as you are.
You can learn more about Mike here:https://www.linkedin.com/in/mikeolson18/
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
What if you could do 100+ hours of work each week—without spending a single evening or weekend in the office? On this episode of the ROI Online Podcast, author and CEO Chad Burmeister explains how leaders can use AI technology to reach more customers, grow their business, and reduce their stress and anxiety.
Chad is a busy guy. As the CEO of several companies and host of the AI for Sales Podcast, his days are full of interviews, sales calls, meetings, writing, and more. But he still manages to make time for his family and what matters most. How? He uses AI to manage his businesses and ensure all of his projects stay on track.
AI allows Chad to have 60+ sales meetings, meet with nine advisors, host and/or attend 15 podcasts minimum, and attend a class every month—all without working on the weekends. This he credits to the power of AI. Using scheduling tools, reminder apps, drip campaigns, and more, you’re able to automate yourself so you do more and save more time.
AI has allowed him to reach a scale he never could have imagined if he were doing everything by hand. And that’s exactly why he wrote his book AI for Sales to help business owners utilize technology to scale their organizations.
In this podcast, Chad and Steve discussed:
- The ethics of AI (and how it can be applied to sales, marketing, and more)
- How businesses can scale using a social outreach program
- How leaders can learn to sell better—even during quarantine
You can learn more about Chad here:
chadburmeister.com
Email chad at chad@scalex.ai
Follow Chad on LinkedIn
Follow Chad on Twitter
Read Chad’s books:AI for Sales: How Artificial Intelligence Is Changing SalesSales Hack
Read the books mentioned in this podcast:
Gap Selling: Getting the Customer to Say Yes by Keenan
The Little Princeby Antoine de Saint-Exupery
Conversations that Win the Complex Sale by Eric Peterson and Tim Rester
Get your copy of Steve Brown’s book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
On this episode of the ROI Online Podcast, Steve talks with Vinay Koshy of Sproutworth about content. Whether you’re blogging, making videos, podcasting, or creating content in some other way, what you put out into the world for free to help teach your audience will successfully grow your business over time.
Vinay started out working for a nonprofit, moved into a for-profit SASS company, and finally decided there must be a better way and branched out into his own company, Sproutworth, which helps companies grow their influence and engagement on a budget. He also produces his own podcast: Predictable B2B Success.
Too many companies overlook the success creating content—and putting it out there for free to help people—will bring them. One great way to do that, if you have the mindset of helping people, is by podcasting. If you’re just starting out, the advice Vinay gives people is to start with an interview-style podcast because it’s generally easier. The challenge is to not add to the noise but to be genuinely helpful.
Everything circles back around to the ideal customer. Don’t know how to build an audience? Find out where they’re hanging out online and meet them there. What guests should you have on your podcast? Talk to people your listeners would want to hear from.
It’s all about the relationships—technology is only an enabler. The business you’re in is a people business—no matter what. So long as you have a good enough why, work on creating lasting relationships, and giving away helpful, genuine content over a long period of time, you’ll find success in your business eventually.
Vinay works best with clients who are mission-focused, want to solve a problem in the world, and are relationship-oriented in the B2B space dealing with complex sales.
You can learn more about Vinay here:
https://www.sproutworth.com/author/vinay-koshy/
https://podcasts.apple.com/au/podcast/predictable-b2b-success/id1471935187
Read the books mentioned in this podcast:
Bluefishing: The Art of Making Things Happen by Steve Simms
Building a StoryBrand by Donald Miller
Marketing Made Simple by Donald Miller
The 4-Hour Workweek by Tim Ferris
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
It’s one thing to know your idea can change the world. It’s another to convince other people of that. On this episode of the ROI Online Podcast, engineer and entrepreneur Florian Bohn shares the challenges of turning a revolutionary vision into a tangible product that changes everything.
During the last decade, engineer Florian has been developing a technology that transmits energy from space to earth. His tech would make power cords absolute and power the earth with renewable, clean energy. The application would be similar to WiFi replacing ethernet cables. Today, we walk around with WiFi in almost every location. With Florian’s technology, we could do the same without our devices ever losing power.
Florian first started this project with a world-class team at Caltech, but the idea wasn’t originally his own. He was pitched it by his former Ph.D. advisor. He knew it could change the world. Other people were not so optimistic. When he first started working on transforming the project from an idea into technology, he met a lot of opposition. People told him the project was too expensive, not feasible, even physically impossible.
But that opposition made him feel even more convinced that he was headed in the right direction. Almost every great mind, from Einstein to Stephen Hawkings, met resistance when they shared their theories with the world. The same goes for entrepreneurs. If you have the right idea, all that matters is you’re right.
Despite being the co-founder and CEO of GuRu Wireless Inc., Florian doesn’t see himself as an entrepreneur. He just sees himself as a guy who helps others. The most satisfying part of his career is knowing that his work will make other people happy. As the project has started to take shape, Florian transitioned from an engineering role to a marketing and business development role.
Florian’s team still faces several challenges to bring their vision to life, including trying to set up compliance standards for the application of their product and protecting the idea. But he’s confident that their idea will reshape the world of technology as we know it—and make annoying tangled cords a thing of the past.
You can learn more about Florian Bohn here:www.guru.inc
Follow Florian on LinkedIn
Watch this video on GuRu Wireless
Read the books mentioned in this podcast:Zero to Oneby Peter Thiel
The Lean Startupby Eric Ries
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
On this episode of the ROI Online Podcast, Steve talks with Casey Grey of The Conscious Builder about mindfulness, finding your why, and how working on yourself makes a difference in your business.
Casey has been working in construction for the last 17 years, 10 of which in his own business, The Conscious Builder. He’s also been working on his own personal development with people like Tony Robbins and things like meditation, writing every day, and constantly asking himself why, which started when his family was expecting their first child.
According to Casey, “The word conscious is really a state of awareness. You can’t make a change if you're not aware of what needs to be changed in the first place.” And that comes with asking yourself why, really listening to the answer, and acting on it. Casey understands that personal development is a journey that never really ends, but he sees it as the best investment you can make: to work on yourself.
The Conscious Builder’s goal is to be seen as the leader in healthy, comfortable, and efficient building. They’ve also branched out into various media opportunities as well because they believe that diversifying their income means they’re not dependent on any one source to stay afloat.
Casey also sees educating others as a way to gain trust and give back to whatever industry you’re in. It keeps them at the top of their game and forces them to constantly be better. Plus, the more content you put out on different platforms, the more likely your ideal customer is to find you.
You can learn more about Casey here:https://www.theconsciousbuilder.com/services.html
https://www.consciousbuilderacademy.com
https://www.theconsciousbuilder.com/podcast
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Being an entrepreneur can take a toll on your mental health. On this episode of the ROI Online Podcast, author and entrepreneur Michael G. Dash shares the highs and lows he’s faced during his career—and how positivity helped him break the cycle of addiction. Michael was always exceptional at sales and being an entrepreneur. He could start, grow, and sell businesses with ease. But in the past, he struggled with communication and emotional intelligence.
After making millions managing a book business, he started a business with a former co-worker. The company quickly grew to a half-million-dollar business. Unfortunately, while the business succeeded, he and the co-owner started butting heads. He wanted to grow it to a 20 million dollar business and sell it. She wanted to leave it as-is. He was working 10-hour workdays. She worked 6 hours but wanted the same pay. He bought the company from her, but she violated their agreement. The legal fees and settlements ended up costing him $1.35 million.
At the same time, Michael was struggling with addiction. When he was 11, his uncle showed him how to gamble and the worst thing that could happen happened: he had his first win. He chased that high for years. When he got to college, his addiction to gambling morphed into an addiction to drugs. He was constantly busy, selling and working non-stop, all while smoking marijuana and popping pills outside the office.
Everything turned around when he went to a conference in Bali. He signed up for a course. He went through a process of clearing away limiting beliefs through tapping and EMDR, and then inputting positive beliefs. Slowly, he was able to cut ties with the life that left him feeling trapped. He wrote his book, Chasing the High: An Entrepreneur’s Mindset Through Addiction, Lawsuits, and His Journey to the Edge, to share his story and help other entrepreneurs escape the trap of a fast-paced, action-packed, nonstop lifestyle.
Today, Michael is a CEO and an executive coach who helps other CEOs run their companies. He also has a nonprofit called Activated.Life that focuses on mental health within the entrepreneur space and entrepreneur communities. He does a lot of work in the prison system and is working on setting up temporary housing as people transition out of incarceration and back into civilian life.
You can learn more about Michael here:www.michaelgdash.com
www.Activated.life
twitter.com/mgdvip
instagram.com/mdash1
Read Michael’s book:
Chasing the High: An Entrepreneur’s Mindset Through Addiction, Lawsuits, and His Journey to the Edge
Read the books referenced in this podcast:
How to Fail at Everything and Still Win Big by Scott Adams
Get your copy Steve Brown’s book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!
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In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Author Dr. Pat Boulogne is a chiropractor, certified functional medicine practitioner, and acupuncture physician. On this episode of the ROI Online Podcast, Dr. Pat talks with Steve about the ways in which functional medicine can improve your overall health in ways you can’t even imagine.
Our bodies are complex mechanisms that can compensate for any problems that arise. So, when it comes to treatment, Dr. Pat and other experts in the field turn to functional medicine because it focuses on the root cause of the problems rather than the resulting symptoms. That means, whatever ailments that arise, might not be caused by something obvious.
Dr. Pat considers the pillars of health to be exercise, diet, good sleep, posture, a positive mental attitude, and a properly functioning nervous system. She thinks that what you eat, whether you’re exercising (and how much), and if you take the time for meditation or self-reflection all matter to your overall health.
If you fix your gut, you can change your life, so sugar, flour, and anything white shouldn’t be part of your diet. But less obvious is that you might be someone who does better when eating cold foods or those that are significantly warmer. You really need to assess where your weakest link is and design a personalized program to help you operate at your highest potential.
Unfortunately, there are so many people sick and they don’t even know it. Dr. Pat’s job is to help women get better, faster results so they feel better and stop spinning their wheels.
You can learn more about Dr. Pat here:https://healthteamnetwork.com/about/
Read the books mentioned in this podcast:Why… Are you Sick, Fat, and Tired?: Find Out Now by Dr. Pat Boulogne
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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What’s the real struggle warriors face when they leave the trenches? Here’s a hint: It’s something you’re facing right now. On this episode of the ROI Online Podcast, Dr. Shauna Springer a psychologist who works with service members explains how the loss of relationships and connection can be more damaging than the horrors of war.
Dr. Shauna Springer went to Harvard University for her undergrad and got a degree in psychology. After college, she entered her first position, which involved working with veterans, warriors, and service members. One of the patients asked her a question that shattered her confidence in her authority: “What makes you think you could help me through my trauma when I've been to war and seeing things you can't even imagine?”
That statement was a significant turning point. She spent 10 years researching everything from the best way to set up her office and how to start a conversation to how to build trust and keep trust with veterans. Shauna’s research ran counter to a lot of the ways she was trained. Instead of coming in as the expert, she had to put her authority aside and just listen deeply to their stories.
An interesting point Shauna quickly learned is that veterans aren’t struggling with the “horrors of war.” They're feeling betrayed. They know the sacrifices they've made after years of service, but other people don’t see it. They feel like they need allies. They need people to stand with them.
After 10 years of walking with warriors into the trenches, Shauna wrote Beyond the Military to share the real struggle these veterans face every day. She wrote her book to help veterans develop insights as to the weight they care—as well as to help VA treatment providers and the loved ones of military service members and veterans understand them better.
When COVID happened, suddenly, the invisible threat and layers of moral anguish she saw in warriors every day began to surface in everyday people. All of us today face conflicting information, bad news, loss of jobs, economic turmoil, decreased quality of life, and many other struggles warriors face when they get back home. We also have the loss of relationships and connection, something even more dangerous. We’ve lost the basic ways of communications we took for granted.
Shauna’s book now speaks to everyday heroes as well as warriors fighting on the front lines. She has also written a new book, Warrior: How to Support Those Who Protect Us, to help others help warriors find healing in life off the battlefield.
You can learn more about Doc Springer here:
docshaunaspringer.com
Alternative resource for those seeking help:
redefineyourmission.com
Read Shauna’s books here:
Beyond the Military: A Leader's Handbook for Warrior ReintegrationWarrior: How to Support Those Who Protect Us
Get your copy of Steve Brown’s book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
On this episode of the ROI Online Podcast, Author Sarah Selecky talks with Steve about the different forms of story, how storytelling can improve your sales, and why it’s the best way to talk to the humans you’re trying to reach.
Sarah has her MFA, is the author of two different books, and the teacher and founder of Sarah Selecky Writing School, an online program for writers looking to make writing a habit and improve their craft and technique. She relates to the protagonist of her latest novel, who struggles with showing up online authentically while trying to sell art.
Where most people recognize The Hero’s Journey—and The Heroine’s Journey—as a dominant story structure, Sarah knows those aren’t a writer’s only options. She walks Steve through a few different forms because she believes it’s important to analyze them objectively, both as a writer and a business owner.
Sarah believes the story is always smarter than you are. Her challenge is finding a way to honor the idea of what a story is without feeling too beholden to a set form. She wants her readers to keep turning her pages, but not to have to follow all the rules all the time. To do so, she asks the story what it wants to be and lets it play out in a way that allows her to find joy and love in the process—not fight it.
Sarah Selecky Writing School is a combination of learning to love the craft of writing and mastering techniques. Sarah has her students look for the good in other’s writing so they can spot and articulate it more easily, which she believes will help them bring more of that love and language to the page.
You can learn more about Sarah here:https://www.sarahselecky.com
https://www.sarahseleckywritingschool.com
Read the books mentioned in this podcast:Radiant Shimmering Light by Sarah Selecky
This Cake is for the Party by Sarah Selecky
The Hero with a Thousand Faces by Joseph Campbell
The Heroine’s Journey by Maureen Murdock
The War of Art by Steven Pressfield
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
YouTube is a huge platform with millions of viewers, but achieving success as an entrepreneur on YouTube is easier said than done. On today’s episode of the ROI Online Podcast, fitness author & YouTube expert Dale L. Roberts shares the one metric you need to build a YouTube channel that leaves people coming back for more.
Dale is an established author who has written 40+ books about fitness. But before he achieved the success he has today, he was a driven fitness addict determined to share his passion with the world. He quit his day job to become a full-time author. But after months of running his wheels, burning through his savings, and using up all of his 401K, he knew something needed to change.
Desperate to provide for his family and make his dream reality, he met with his mentor Jason in Chicago. His mentor helped him gain clarity on his mission and the steps that he needed to take to achieve it. By the time New Years Resolutions came around, he had gained traction and managed to stand his own next to big-name stars like Arnold Swartzenager, Frank Colombo, and Michael Matthews.
Dale’s book became an Amazon Best Seller. It reached the top 3000 books in the highly competitive “Health and Fitness” category. As a result, he was bombarded with interviews from people who wanted to know his secret to success. He wanted to share his advice with everyone without spending hours responding to emails, so he started a YouTube channel and filmed videos to help others achieve success.
Initially, he intended on creating videos on the side while he wrote full-time. However, he quickly became enthralled with the YouTube community. He realized the same formula that helped him achieve Amazon Best Seller status could be applied to the YouTube/Google algorithms. His channel slowly grew from 5,000 subscribers to over 35,000.
Eventually, after writing 40 fitness books, he began to feel burned out on writing. His YouTube success started to eclipse his success as an author. He realized he loved to use his knowledge to help other people achieve their dreams of becoming an author. He now manages his YouTube channel full time,
For anyone considering starting a YouTube channel, Dale has this advice. You can have all the subscribers you want. You can get the likes. You can get all the comments. You can get all the shares. But until you get watch time, none of that matters. You have to get your subscribers to actually watch your content.
You can learn more about Dale L. Roberts here:
selfpublishingwithdale.com
Watch Dale on YouTube
Follow Dale on LinkedIn
Read Dale’s books:
The 90-Day Home Workout Plan: A Total Body Fitness Program for Weight Training, Cardio, Core & Stretching
Get your copy Steve Brown’s book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
On this episode of the ROI Online Podcast Steve talks with Brad Farris about what it takes to run a business and how it changes you along the way. Brad works at Anchor Advisors where they help owners of growing creative service firms who do marketing, advertising, PR, and web design to better run their businesses.
To better do his job, Brad, who normally adapts to whatever the situation requires of him, had to get very intentional in what problems he solved and the work he wanted to do. After figuring that out and learning how to market it, clients now show up at his door looking for the help he offers.
But the surprises that come with running a business are still relentless—in a good way.
Brad’s constantly asking how he can make his business better, how he can be a better leader, how he can treat his body better, and he recommends everyone else do the same. Because most business owners want to hit the elite 2% of businesses that have more than 20 employees and make between 5 and 10 million dollars, so they can sell it and retire off the profits. The only way to do what is to constantly be growing as a person.
People say parenting teaches them more about themselves than they ever thought possible, but Brad says running a business taught him even more than parenting about how he is and what he’s capable of.
The problem is, in growing and running a business, you can never never be just one thing. Once you get out of the startup phase, what you do completely changes, and some CEOs aren’t prepared for that transition. In this episode, Brad offers great advice on how to reframe the way you measure success when your daily tasks change and you let your team take over.
Brad’s best advice for pushing yourself and growing as a person and a business is to raise your prices because it attracts better clients. When you’re not desperate to pull in more work, when you’re attracting the clients who see the value in what you do, you become better for it. You can pay your employees more and you can narrow down your market and create raving fans.
You can learn more about Brad here:
https://anchoradvisors.com
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Predictable Success by Les McKeown
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
On this episode of the ROI Online Podcast, Steve talks with Colin Gray, the founder of The Podcast Host and Alitu, two tools that help make other podcaster’s jobs easier. Colin has been podcasting for over 12 years now and is knowledgeable about the trends within the industry as well as the best ways to make the most of your content.
Colin started teaching lectures and realized that the best way to teach people was to give them information they can digest when doing other things, like taking a walk, driving, or cleaning their house. Easily consumable information became his life as he transitioned into podcasting at first at The Podcast Host and later, creating Alitu.
The Podcast Host is a resource for anyone who wants to start a podcast but has absolutely no idea where to begin. Alitu was born from the biggest barrier to podcasting: editing. It’s an all-inclusive software for easy audio editing, recording, and exporting to your podcast host.
The beautiful thing about podcasting is that it’s seen slow, steady growth over the last 15 years and so, theoretically will continue to do so for years to come. A great place for a business to start, according to Colin, is actually with a blog post. He thinks it’s important to repurpose content, to use your blog, turn it into a podcast, and record the video to post clips to YouTube. That way you’re searchable on the three biggest search platforms around: Google, YouTube, and Apple Podcasts.
For businesses thinking of getting into podcasts, a great strategy is to think up the top 10 questions you get asked most often, and to create content is three forms—text, audio, and video—answering those questions. Your audience will find you more easily and trust that you can help solve their problems in the future.
Colin offers advice on earning money from your podcast as well. First and foremost, start from the beginning with a strategy so you don’t alienate your audience. Then, you can look into sponsorship, affiliate marketing, or selling your own products—what Colin says is the most effective way to make money off an audience that already trusts you.
You can learn more about Colin here:
https://www.thepodcasthost.com
https://alitu.com
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
On this episode of the ROI Online Podcast, Steve talks with Laurent Notin about his business experience in Southeast Asia, CrossFit, self-discipline, entrepreneurship, and how all of that shaped Laurent into the business coach he is today.
Laurent Notin traveled and worked in Southeast Asia for 20 years before relocating to Finland where he runs his coaching business. He’s an entrepreneur, a business coach and trainer, keynote speaker, and CrossFit addict.
During his time working abroad, Laurent learned a lot about himself and the marketing world in other countries. In Southeast Asia, there’s a strong sense of pride for local businesses, but a desire for status built into the culture. Although things are changing—for example, some younger couples aren’t living with their families in the cities—the societies are built on a pyramid of hierarchy, as Laurent notes.
That means that traditional marketing doesn’t work the same way in developing countries like Laos, where Notin worked as far back as the 1990s. His experiences taught him a great deal about running a business in areas such as financial management, leadership, and setting up systems that worked.
He learned through failure and working closely with entrepreneurs, and is now able to use the knowledge he gained to help his current clients.
One of the things that changed his life was getting involved in CrossFit. He says it makes him better in every aspect of his life because it taught him the importance of discipline and taking care of himself.
Laurent offers great advice about running a business and having a global mindset. Perhaps the most important is to build a routine that works for you and to recognize that no one can tell you what that should look like. He says the first step is always the most difficult, but that once you develop those habits into a routine, it becomes part of who you are.
You can learn more about Laurent here:
https://www.laurentnotin.com/about
Read the books mentioned in this podcast:
Start with Why by Simon Sinek
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
As an author, how can you share your work with the world? What happens when you invest hours into creating your book but no one’s reading it? On this week’s episode of the ROI Online Podcast, author Aaron Gendle shares his tips for using podcasts to spread the word about your book and find new readers in unexpected ways.
Aaron was in the prime of his life. Strong. Fit. He even owned a gym. Then, suddenly, he found himself wrestling with a chronic health issue that turned his world upside down. He had recently undergone several major life changes, from moving across the country and selling his business to having a second child and starting a new job. The experience helped Aaron realize that health isn’t just physical. Your stress and mental state have a tremendous influence on your overall physical health.
Aaron identified 10 things in his life that needed to change for him to regain control of his health, and the experience inspired him to share his journey in a book. His book, Conquest: 10 Simple Steps to Conquer Life and Leave a Lasting Legacy, has since been featured in podcasts and on Amazon’s Best Seller List.
After becoming an author, Aaron branched out of his comfort zone and started a podcast, Daily Author, where he interviews other authors every day. His goal is to help authors share their story with the world by providing them with a platform.
Over the years, he’s met countless authors who have incredible stories but just don't have the technical expertise or the experience to pull it all together. So he created his agency, Daily Authors Agency, to help authors get consistent guest podcasting gigs so they can reach the audience their book deserves. He also created a company called Review Karma designed to provide authors with a strategy they can follow to get more book reviews.
When it comes to selecting the best podcasts to promote your book, Aaron has some tips: be open with your schedule, focus on quantity over quality initially, and use your social media platforms to establish connections with other authors and podcasters. His next big focus is to build a team. Aaron believes that much of what we want to achieve as entrepreneurs we can't do all on our own, and by inviting others into your passion, you get the chance to give back and use your experience to further others’ careers.
You can learn more about Aaron Grendle here:
https://dailyauthors.com/
https://dailyauthors.com/agency/
https://getreviewkarma.com
Facebook
Read Aaron’s book:
Conquest: 10 Simple Steps to Conquer Life and Leave a Lasting Legacy
Get your copy Steve Brown’s book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.
*Originally produced as a livestream video
Mindstate Group free resources: https://www.mindstategroup.com/resources
Interested in getting more Marketing to Mindstates content?
Read Will's book: Marketing to Mindstates
Check out their website: https://www.mindstategroup.com/
Follow Will on LinkedIn, Twitter, Facebook
Need real resources that will help you grow your business? Grab your FREE business growth stack resources here!
https://thegoldentoilet.com/resources
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
How can you communicate clearly and effectively while at the same time make your job easier? Utilize video with a tool like Vidyard, which gives you information on who’s watching your stuff, how long, how many times, and who they’re sharing it with so you know whether or not they’re interested in what you’re selling.
On this episode of the ROI Online Podcast, Steve Brown talks with Ali Hammoud about the capabilities of Vidyard and how you can use it to stand out among the noise.
Ali is a partner manager at Vidyard, a scalable, complex communication solution that stores video assets for both sales and marketing and provides extensive statistics. Video allows you to reach decision-makers inboxes and grab their attention, while Vidyard tells you in real-time when someone has watched the video you sent.
Ali says there are four main categories to making a good, scrappy, authentic video with high impact:
- Good lighting so you can be seen
- A decent camera angle
- A background that isn’t distracting and works to your advantage
- A suitable mic
A sale closes when the money is in the bank and videos help you reach all the decision-makers within a business so they can approve a deal with less hassle. And, according to Vidyard, people retain 72% of the information they see in video, and 90% of buyers engage with video before making a purchase.
That means videos become a more effective way of communicating your message and even allow you to easily personalize it.
Worried about how difficult it will be to incorporate video into your existing process? Vidyard’s got you covered there, too. There’s a free tool on the website and an extension for Chrome. The key, according to Ali, is to figure out how video fits into your business strategy from prospecting to post-sale, that way you’re using it well and not creating more work for yourself.
You can get in touch with Ali here:ali.hammoud@vidyard.com
Interested in getting started on Vidyard? Check it out: https://vidyard.link/roionline.
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show.
Support the show (https://cash.app/$stevemfbrown)
How can you make sure you hire the right person for every job? On this episode of the ROI Online Podcast, author and senior-level recruitment expert Brian Mohr shares the key to hiring with purpose.
In 2011, Brian Mohr was the Senior Director of Talent Strategy at P.F. Changs and Pei Wei Asian Diner. His job was to make sure any senior-level positions were filled with the best person for the job. As part of his responsibilities, he worked with executive search services, locating individuals who fit the job description best based on what they looked like on paper.
He found the experience to be very transactional. It didn’t consider whether the applicant’s values or personality aligned with the company’s, which is often even more important in the long run. So Brian left the company and started his own executive search firm with co-founder Max Hansen, Y Scouts, to fill that missing piece of the recruitment process. He and Max Hansen wrote a book, Hiring with Purpose, to share their human approach to hiring.
Culture is something that many, many business owners struggle with. Brian notes that your culture is extremely dependent on the people you hire. if you manage to craft the culture you’ve always wanted, a single bad employee can corrupt the culture. This puts a lot of stress on entrepreneurs when a job becomes vacant. They feel overwhelmed and worry that they’ll hire the wrong person and lose what makes their business so unique in the first place.
To avoid this, Brian suggests hiring with a proactive mindset, creating a planning process so you’re prepared when a job opens up, speak to stakeholders to see the kinds of people you should be hiring, and research candidates well before their first interview.
Although he is skilled in the world of senior-level recruitment, Brian’s original dream was to be a musician. When that didn’t happen, he started to reflect on his life. He joined an EO forum and made good friends by being vulnerable and showing the good, bad, and the ugly to a group of strangers.
Brian began to see the importance of vulnerability in and out of the office. Psychological safety is the biggest part of an individual’s success at work. You have to have a place where you can share raw, real emotion with people you trust.
Today, Brian’s focused on finding ways to bring entrepreneurs together using music, story, and human connection.
You can get ahold of Brian here:
brian@lifetracks.me
LinkedIn
Read Brian’s book:
Hiring on Purpose: How the Y Scouts Method Is Revolutionizing the Search for Leaders
Read the books referenced in this podcast:
How Google Works by Eric Schmidt and Jonathan Rosenburg
Get your copy Steve Brown’s book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
Do you really have the attention span of a goldfish? Marketers like to make this excuse, the truth is, people will remain interested so long as you’re interesting. On this episode of the ROI Online Podcast, Steve talks with StoryBrand guide Erika Bryant about how to stay interesting and make marketing a piece of cake.
Erika has been working in marketing for over a decade. She started her own company in 2012 and shortly thereafter found StoryBrand and became a guide. She’s seen marketing from multiple viewpoints and perspectives with experience working for companies, within an agency, and as a consultant, all of which informs her company, Piece of Cake Marketing.
Launching a campaign isn’t just about the direct results coming from "those emails" or "that masterclass," as Erika well knows. She focuses on a comprehensive strategy that clarifies your messaging so that, no matter how someone finds you, they can easily tell what you do and how that would benefit them.
She thinks it’s important to remove your emotions from the outcome of your marketing so that you can be objective about what a project is supposed to do to land and whether or not it worked effectively. And, it’s imperative that you simplify and clarify your messaging so that people know exactly what you do.
When it comes to your message, your business, and your marketing, the question you must ask yourself is whether or not you’re interesting. People will pay attention so long as they are interested in what they’re seeing/hearing/doing. That means, when you put on your marketing hat you don’t lose sight of your human ability, it means you tell a compelling story, and that you stay on message. And, it means you stop worrying about what everyone else is doing along the way.
Erika’s formula for success? Know what you want for your business. Get specific about what you offer. Then show up, give, and ask—in that order. You have to show up where they can find you, give them something helpful, and only then have you earned the right to ask. But of course, you still have to ask or you’ll never make the sale.
You can learn more about Erika here:
http://pieceofcakemarketing.com
Read the books mentioned in this podcast:
Building a StoryBrand by Donald Miller
Never Lose a Customer Again by Joey Coleman
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
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Running a tech company can be a challenge. Running a tech company when you don't have experience operating a business? Even more so. On this episode of the ROI Online Podcast, Dr. Lindy Ledohowski shares the challenges she faced in transitioning from a professor to the CEO of a tech company—and how that transition has transformed her personal identity.
Lindy Ledohowski has always struggled with something many of us relate to: imposter syndrome. Even after receiving a 5 on her Advanced Placement assessment for English (the highest score possible), she still found herself wrestling with insecurities. She went on to pursue a master’s degree in English, but that feeling never quite went away.
While going through school, she decided to get a job she knew she would enjoy more than bartending. She worked as a high school English teacher, where she discovered her passion for teaching others. Along the way, she discovered a hole in the education system: No one teaches kids how to learn. As a result, they turn to memorization.
Memorization and learning are two very different things. Even if they manage to score good grades, students find themselves struggling to get through college or losing the knowledge they fought to retain for finals. They never truly master the skills they need to reach their full potential.
One night, she and her husband shared their frustrations about how no one teaches students how to learn. Then the thought hit her. Why didn’t they spark the change? It was the perfect way to push themselves while addressing this overlooked gap in the education system.
Lindy and her husband started a software company focused on writing, EssayJack. While it may have started off as a hobby/side project, it quickly became their primary business. She began to see herself as a business owner, not just a professor or a writer suffering from imposter syndrome.
Lindy has had to deal with the world of sales, customer support, and all the details that go into running a SAS company. The transition has been far from easy but has left her with a new appreciation for being a business owner and a deeper understanding of what it means to teach.
You can learn more about Lindy here:www.essayjack.com
Twitter: @doctorlindy
Facebook: @Essay Jack
Instagram: @doctorlindy
Read Lindy’s book:
Unbound: Ukrainian Canadians Writing Home
Get your copy Steve Brown’s book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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Why do most people seem to think of sales as something to be avoided? Because they’re wired to remember negative experiences over positive ones. They've most likely seen or experienced firsthand what it’s like to be bullied into making a purchase, and so genuinely remember that over any positive interactions.
StoryBrand Guide Catherine Brown works with people who have primarily fallen into their role in sales learn to embrace their position. On this episode of the ROI Online Podcast, she and Steve talk about how to rethink sales, what it means to be sincere and creative when selling, and the importance of effective sales processes.
When she realized she didn’t want to practice as hard as she would need to to get one of the few orchestral percussionist positions available, Catherine had already finished a bachelor’s degree in music. Unsure what to do next, she worked as a temp before discovering how much she enjoyed interacting with people and so stepped into a recruiter and later sales position where she found her stride.
Catherine is resistant to other people’s ideas of sales. She doesn’t like any system that doesn’t allow for flexibility and considers the fact that she’s a good listener to be an asset to her job. To her, sales is about becoming a master of her own thoughts and behaviors to set herself up for success. That means, seeing her role as creative, sincere, and helpful. And, it means having a high self-regard, or accurately sensing her strengths and weaknesses, but liking herself anyway.
She understands that most people have had a negative experience with sales, which makes them scared of the word, let alone the job title. As a StoryBrand Guide, she helps Salespeople embrace the title, even when they didn’t dream about working in their field as a child.
Her advice to Salespeople? “It's really important that you say, ‘if I don't hear from you, I'll contact you in X time this certain way to follow up,’” whatever that looks like for you—email, phonecall, zoom, etc. If you don’t add that level of clarity, you’ll never know if the person you’re trying to sell to didn’t get your message, if they’re not interested, or if something else came up.
You can learn more about Catherine here:
https://www.extraboldsales.com
https://www.clarifyyourmessage.com/Catherine-Brown
Watch Extra Bold Sales Youtube Channel
Read the books mentioned in this podcast:
Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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On this episode of the ROI Online Podcast, author Sacha Black shares the key elements of a good villain and how authors can transform their villains from bland to bold.
Sacha began as an indie fiction author. She has a natural ability to craft realistic, deep characters: including villains. One night, she found herself ranting on her blog about how terrible many villains are in modern movies, TV shows, and books. She knew something needed to change. What she didn’t realize was that she would lead that change herself.
After wrestling with the idea of writing nonfiction, Sacha finally decided she needed to take the leap. She wrote her first nonfiction book, 10 Steps to Evil: How to Craft a Super Bad Villain, to help other authors create multi-dimensional villains people love to hate.
One of the biggest difficulties Sacha faced while working on her nonfiction book was staying true to herself. As a self-declared rebel, she’s never been one to stay in line. But she felt the pressure to change her voice because of fear of criticism. In the end, she kept her writing genuine. Now, she feels good about her work and even laughs at the one-star review her book gets because it uses swear words.
While villains might seem like something you’ll only find in a fantasy story, Sacha believes nonfiction writers can also gain a lot from her book. We all face villains, even in our everyday life. Whether your villain is the bully down the street or the cancer you’ve been fighting for years, showing all the sides of your villain makes your story more relatable, realistic, and engaging.
Learn more about Sacha Black here:
sachablack.co.uk
Listen to the Rebel Author Podcast
Listen to the Next Level Author Podcast
Read Sacha’s books:
13 Steps to Evil: How to Craft a Super Bad Villain10 Steps to Hero: How to Craft a Kickass Protagonist
Read the other books referenced in this podcast:
Save the Cat by Blake Snyder
Get your copy Steve Brown’s book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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Running your business online, at least in part, is no longer optional, but everything you have to do online becomes a time-suck for other things you have to get done. How can you make your job easier and still provide the best experience for your customers? By using tools like HubSpot that help automate and track your everyday tasks and interactions with prospects.
On this episode of the ROI Online Podcast, Steve talks with Jesse Pennington of Begin Bound, a HubSpot Solutions Partner, about utilizing tools in your business and how it makes your job easier.
Jesse started in web development for HubSpot 10 years ago before starting Begin Bound five years ago now. At Begin Bound, he helps grow businesses and agencies using HubSpot. The reason he’s stuck with HubSpot for so long is because of their culture and their willingness to take feedback and make their products better, a philosophy he uses himself.
Jesse is certified through HubSpot in Inbound Marketing, Development, and Begin Bound, and is a Sales Solutions Partner. He thinks tools, in this case, HubSpot, help businesses start the right way: by understanding how they sell, who their customers are, and the ways in which they can automate their processes to save time and money. He doesn’t just talk the talk either, Jesse uses the tools he helps others within his own business.
The whole point of a digital presence is to center your business around your customer. Your job is to give your customers what they want and the best way to do that is to keep track of them inside a comprehensive, thorough digital “Central Command” so you can get their attention and awareness and keep it by giving them relevant stuff they’re interested in on a consistent basis.
The way you organize your customer relationships is through a tool like HubSpot. That way, your salespeople can access the data that’s been collected, see where that customer is at in the sales process, and even listen to previous phone calls. Essentially, it makes everyone’s jobs easier and your customer’s journey feel safer and more relevant to them.
If you’d like to learn more about how HubSpot can help your business, check out https://beginbound.com.
Get your copy Steve Brown’s book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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As a business owner, selling your company is probably the last thing on your mind. But creating a sustainable, profitable business doesn’t just help you sell for the most value when you do retire. It also helps you enjoy your business to the fullest.
On this episode of the ROI Online Podcast, author Josh Patrick shares 5 practical ways entrepreneurs can maximize the value of their company and sell for a price they can feel proud of. As a financial consultant, Josh helps business owners work on their business rather than inside the business, so they can improve its value, profitability, and efficiency.
Josh understands the difficulties of running a business himself. While working in a vending and food service company, Josh began to consider ways to save time so he could focus on other ventures. In the process, he stumbled upon simple ways entrepreneurs can improve their business:
- Values and mission
- Having enough revenue coming through the door
- Becoming operationally irrelevant to your business
- Systemizing the business
- Filling the four buckets of profit
Josh wanted to help other entrepreneurs prepare for life outside the business. So, he transformed this knowledge into a book, Sustainable: A Fable About Creating a Personally and Economically Sustainable Business. He also started his business, Stage 2 Planning Partners, and podcast, Cracking the Cash Flow.
According to Josh, a problem many business owners face is the “perma-five.” They’re so overwhelmed about the thought of leaving their business that they put off planning for retirement, saying, “I’ll think about that in 5 years.” But as years go on, they’re permanently pushing it off.
So when is the best time to start planning for business succession? Josh recommends business owners start looking at the five aspects of business growth above now. On a scale of 1 to 10, if you have the five aspects at an 8 or higher, you're going to be dying not to sell it because you’ll be having too much fun and making too much money. At that point, when you do decide you’re ready to retire, your business will be ready as well. You can sell your business for a price that reflects all the hard work you put into it.
You can learn more about Josh here:
sustainablebusiness.co
stage2planning.com
Listen to the Cracking the Cash Code Podcast
Read Sustainable: A Fable About Creating a Personally and Economically Sustainable Business
Read the books mentioned in this podcast:
The 12 Week Year by Brian Moran
Critical Path by Buckminster Fuller
Fix This Next by Mike Michalowicz
Vivid Vision by Cameron Herold
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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Dr. Kris Wusterhausen is a board-certified family physician and founder of The Resurge Clinic. On this episode of The ROI Online Podcast, he and Steve talk about how individualization—in healthcare, marketing, lifestyle—is important to living the life of your dreams.
In his mid-30’s, Dr. Kris found himself in a bad place health-wise. He was overweight with all his labs—including blood pressure, cholesterol, blood sugar—trending in the wrong direction. This realization, that if he kept moving down the same path he’d end up with a shorter lifespan, had him looking into alternative treatment options. Treatment options that didn’t have a compounding effect on the number of medications required to feel better.
What he learned was that there is more value in combining traditional medicine with alternative approaches, that it makes a difference when you look at a patient’s health as a whole and treat them individually, rather than as another warm body you have 12 minutes to understand. So, using himself as a test subject, Dr. Kris started The Resurge Clinic to help his patients get healthy by treating the root cause of their issues.
The Resurge Clinic understands that you can’t treat your body poorly and expect it to work in your favor. So, they offer a specialized array of services to help their patients look and feel their best: from the sexual function clinic, to hormone replacement therapy, ozone, cosmetics, age management, and peptide therapy. To start, they look at a larger panel of bloodwork than traditional medicine to assess their patients on a deeper level and use that information to cater to their needs.
The individual approach didn’t just work in Dr. Kris’s healthcare practice but also in his business as a whole. Hiring ROI helped with marketing took a lot of stress off his relationship with his wife (they work together). And deciding that The Resurge Clinic does a few things really well, but that it refers patients to someone else who’s able to do a procedure Dr. Kris can’t helped him learn an important lesson: to not be obsessed with what everyone else is doing.
If there’s one thing that he’d recommend everyone do, whether they come to see him or not, it would be to pay attention to what you eat. Nutrition is foundational to feeling better and taking an individualized approach to your healthcare.
You can learn more about Dr. Kris here:
https://www.theresurgeclinic.com
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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90% of businesses are family owned. Navigating the details of business gets exponentially more difficult when you add your family to the middle of it. If you’ve ever struggled with how to run and grow a family run business, StoryBrand Guide Alex Schauer has some great advice for you. On this episode of the ROI Online Podcast, she talks with Steve about her experience working for her family’s business and becoming a StoryBrand Guide to help others market theirs.
Alex's background is in family business manufacturing from working for the family business she married into. She learned quickly that being part of the family meant working for the business, even if you don’t quite have the necessary skills like was her case with marketing.
That led her to StoryBrand, which was a challenge for the business to implement for two reasons: 1) everyone in the company was used to sharing their message around her father-in-law who started the business and 2) they had to pare down the number of products they featured on their website. Alex and the company quickly realized that it was more important to feature the customer in their story and to focus on only one products.
What they found, was that clarifying their message and focusing on the feature product helped them increase their online revenue 417%. The company’s new message? “Do you know those pretreating coat hooks that stick out at eye level when you go through schools? Those are really dangerous for kids when they're hung at eye level. So we have a flat profile coat hook that makes school safer.”
It directly speaks to what their customers are looking for.
Other challenges that came up for Alex were typical of family businesses everywhere. How did they keep important conversations from happening on Easter? How do they communicate with one another without making assumptions? What happened when management needed to transition?
Most of their struggles were answered by focusing on the customer first. Difficult conversations about percentages and roles were manageable when focused more on who they were helping.
Alex herself then became a StoryBrand Guide to help other companies clarify their messaging. She has helped over 100 companies and counting and enjoys working with family owned businesses to navigate the unique challenges only they have to deal with.
Her best advice for other business owners is to hire a guide to help you implement your own StoryBrand—even if it’s not her. Creating her own StoryBrand for their company took three months of agony because they were so close to their own message. That outside perspective is huge and can save you tons of time and heartache.
You can learn more about Alex here:
https://schauerco.com
Read the books mentioned on this episode:
Never Split the Difference by Chris Voss
Good to Great by Jim Collins
Building a StoryBrand by Donald Miller
Clockwork: Design Your Business to Run Itself by Mike Michalowicz
Get your copy Steve Brown’s book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!Thinking of starting your own p
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Sales is one of the most critical aspects of a successful business. But what do you do when your team can’t seem to meet their quotas? And, as a salesperson, how can you close more deals during the crazy times we face today?
On this episode of the ROI Online Podcast, sales expert Allan Langer shares his strategies for breaking away from the persona of a pushy used car salesman and selling more by selling less.
Allan had a natural approach to sales that has helped him excel in sales positions. For close to 30 years, he’s been a top-performing sales rep. He didn’t give much thought to his process. But when an employer told him he couldn’t help fellow reps get better at closing deals because what he had “wasn’t teachable,” he took it as a challenge. He put his process into words and turned it into a book, The Seven Secrets to Selling More by Selling Less.
Allan’s alternative approach to sales focuses not on a streamlined process but on people. After all, you’re selling to human beings, not robots. His seven strategies are essential techniques based on natural human behavior. They help salespeople understand why humans act the way we do so they can create a sales process that makes humans more comfortable. That, in turn, leads to more sales.
Another issue Allan believes salespeople struggle with is using too much logos in their strategy. While facts and statistics are great, people don’t make decisions based on logic alone. They need pathos: an emotional connection. He explains that you can do this through storytelling, empathy, and body language. Body language in particular can be a tricky thing to nail down, and it’s something he dives deeper into in his book because he understands the importance it plays in creating a friendly environment for customers.
COVID-19 has changed the sales landscape for most of us. Door-to-door sales and in-person meetings have suddenly become obsolete. Allan notes that just because you can’t sit in a room with someone doesn’t mean you can’t have a one-on-one conversation. With the right strategy, a Zoom meeting can feel just as (if not more) personal than a traditional in-office appointment.
Allan is currently working on another book that focuses on the fact that many salespeople struggle to feel comfortable with their job. He hopes this future book will help them see their role in a new light, embrace it, and feel proud of what they do. Your hard work helps keep the doors open, which helps countless other people provide for their families and do what they love.
You can learn more about Allan here:https://allanger.com/
Listen to Allan’s podcast: https://allanger.com/my-podcast
Read Allan’s book: The Seven Secrets to Selling More by Selling Less
Read the books referenced in this podcast:Talk Like Ted by Carmine Gallo
Get your copy Steve Brown’s book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our
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StoryBrand Guide Schell Gower believes that marketing and sales should work together seamlessly if you want to run your business effectively. She understands that sales can be challenging, but offers great advice on this episode of the podcast about how to shift your mindset so you can start implementing sales without feeling sleazy.
Schell Gower is a competitive person who’s found ways to build the life she wants. She’s a StoryBrand Guide, a triathlete, and basketball coach who has worked in marketing in the foodservice industry, as a pharmaceutical sales rep, and in her daily life as a mom, wife, and member of the community.
Schell uses her marketing skills and ability to write in more than just the business space. She brings in the StoryBrand principles and her copywriting ability to every aspect of her life. Plus, she’s constantly reading and learning so that she can continue to grow. Schell believes, as Ann Handley, that everyone is a writer, you just have to learn to do it well.
Her brain automatically jumps to ideas for her clients and she loves working with companies who are really passionate about what they do. She primarily works in the finance, health and wellness, and tech spaces.
Schell’s advice to anyone running a company now is that it’s not too late to pivot your message and succeed. People might see through the traditional sales tactics, but that doesn’t mean you can’ shift your mindset and start to see sales as it really is: a way to solve people’s problems.
“If you stop thinking of your self as a salesperson and think of yourself as the solution to the problem they have, then, when you’re asking the right questions, you’re uncovering a need that you can offer a solution.”
The point is, salespeople create a need in the company. They then need to work with marketers to get the word out. Those two aspects of the business should work together to solve problems in a genuinely helpful way so that the company can thrive. Right now, that’s exactly what customers are looking for: genuineness that helps them solve their problems.
You can learn more about Schell here:
https://clearmark.io/
Read the books referenced in this podcast:
Everybody Writes by Ann Handley
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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What’s true strength: beating up a tough opponent, or admitting the tears you shed when the fights are over?
On this episode of the ROI Online Podcast, Brazilian Jiu-Jitsu black belt Eliot Marshall shares the many lessons he’s learned as a bullied kid turned UFC fighter turned business owner—and how these lessons apply to life outside of the ring as well.
Since he was a young kid, the only place Eliot felt like he fit in was the Martial Arts Academy. He struggled to make friends at school, and with his half-Black half-Jewish heritage, found himself the victim of bullies more than once. But fighting was a way to work through his pain and fear. It became his passion, and he grew stronger, he turned that passion into a career.
During fights, the fear of death creates an adrenaline rush unlike anything else. Eliot felt alive, strong, and free. But, while fear was his greatest strength in the ring, it makes life outside the academy very difficult. He has struggled with constant anxiety and dark episodes of depression.
Fighting isn’t a life-long gig. Eventually, you get to a place where you need to start something new. For Eliot, that something new was his own Martial Arts Academy, the Easton Training Center in Colorado. He began teaching his skill to others.
As rewarding as teaching was, he still found himself in the depths of depression. He stayed up late, crying and wrestling with the pain inside of him. His students stayed with him during that period. Their late-night phone calls and weekly support kept him going.
Eliot believes what really makes a man isn’t how hard he can punch or how much he can take. It’s showing up, setting an example, and sharing the highs and the lows. It’s easy to pretend like everything is fine, but acknowledging when you’re hurting and when you’ve messed up is much more difficult. He practices this regularly with his kids.
Eliot shares his story in his book, The Gospel of Fire. He also hosts a podcast of the same name. His school has become one of Colorado's leading martial arts schools, with 7 locations across the Denver area.
You can learn more about Eliot here:https://eliotmarshall.com/
Listen to Eliot’s podcast: https://eliotmarshall.com/category/podcasts/
Read Eliot’s book: The Gospel of Fire: Strategies for Facing Your Fears, Confronting Your Demons, and Finding Your Purpose
Read the books referenced in this podcast:The Four Agreements by Don Miguel Ruiz
Get your copy Steve Brown’s book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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As business owners, we like to handle everything ourselves. So what do you do when you know something isn’t working, but you don’t know what the issue is? Or worse, when you have a hunch about what’s wrong, but you know opening that can of worms will stir up a lot of painful emotions?
Clodagh Higgins, business coach and founder of Grow It Group, helps digital agency owners deal with these situations every day. As an agency owner herself, she’s personally gone through the isolating and frustrating issues that come with being an entrepreneur. On this episode of the ROI Online Podcast, she explains how she helps other entrepreneurs identify what kind of business they want their company to be and take the right steps to get it there.
Clodagh’s career began in sales. She worked at Dell, Sony, and other companies, jumping from country to country. Eventually, her talents took her back home to Ireland, where she landed a job at HubSpot. She talked with hundreds of agencies around the world. Despite their differences in geography, Clodagh noticed that they all struggled with the same issues. They felt frustrated and alone. They needed help making a profit and retaining good workers, and she wanted to be the one to help them do it.
Clodagh opened her own agency to support business owners who just can’t seem to get the right kind of traction. It hasn’t been easy—for her or for her clients—but her agency has helped agency owners gain clarity on what kind of business they want to own, the kind of people they need to support that business, and what role they fit in best. With the right crew, map, and captain, your business can catch wind and enjoy smooth sailing. But without all the right people in place, it’s only a matter of time before it sinks.
Her unique process involves working with employees as well as the employer to identify core issues in the business. It’s all good stuff, but it’s not for the weak of heart. The process brings up a lot of deep emotions many entrepreneurs try to avoid. But, Clodagh points out, dealing with these issues can help save not only the business, but also the business owners’ relationships with family and their employees.
On top of being an agency coach, author, and podcaster, Clodagh is also a world-famous power-lifter. She began lifting in her 40s and ended up representing Ireland at the world stage at the age of 43. In training for competitions, she had to learn how to manage her mindset, overcome imposter syndrome, perform under pressure, and make sacrifices—all lessons us entrepreneurs can benefit from.
You can learn more about Clodagh here:
https://www.growitgroup.com/
Listen to Clodagh’s podcast: https://www.growitgroup.com/agency-life-podcast
Read Clodagh’s book: A Happy & Healthy Digital Agency
Read the books referenced in this podcast:
Profit First by Mike Michalowicz
Get your copy Steve Brown’s book, The Golden Toilet.Also available on Audible for free when you sign up for a 30-Day Trial Membership!
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. It also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help supp
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What does changing your mindset and creating a podcast do for your business? On this episode of the ROI Online Podcast, Steve Brown talks with Tibor Nagy of the Mindset Horizon Podcast about the importance of studying yourself and your values to make your business more successful.
Tibor Nagy has worked as an architectural engineer, a country manager, and in sales and project management. He was in German, Austria, and Switzerland before ending up back in Budapest, Hungary where he did his university studies and now lives.
After realizing he wasn’t happy in his job—at first because of the pay and then after realizing he wasn’t fulfilling his deepest desires—Tibor started studying entrepreneurship and mindset development, which led to him starting his own business and podcast: Mindset Horizon. The work he does fulfills his desire to help people stop holding themselves back, build confidence, and follow their visions and he found it using a combination of studying his beliefs, values, identity, and vision for his future.
Tibor chose to do his podcast in English over German and Hungarian—even though he speaks all three languages—because it spoke directly to who was in his ideal audience. On Mindset Horizon, Tibor interviews guests and talks specifically about topics such as mindset, entrepreneurship, and personal development. He uses the platform to position himself as an expert in the field and to promote his coaching business.
His best advice on how to do this for yourself is to put systems in place and to then leverage them when it’s time. Tibor sees podcasting as a long-term strategy to build up content so that people can find him down the road without more effort on his part. Even if it’s slow-going and no one finds you at first, he believes it’s all about building momentum.
Tibor’s podcast mission is to empower impact-driven entrepreneurs, thought leaders, coaches, and visionaries. He plans on studying behavioral psychology or a similar field in the future because he’s seen first-hand how much struggle comes from caring too much about what other people think of us and he wants to help entrepreneurs break through those mindset blocks by focusing on their specific vision and acting on it in the present moment.
You can learn more about Tibor here:
https://mindsethorizon.com/
Listen to Tibor’s podcast: https://mindsethorizon.com/podcast/
Get your copy Steve Brown’s book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!
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What do successful entrepreneurs have that the other guys don’t? It’s not spunk or drive or even a snarky sense of humor. According to Jay Owen, it’s the right kind of people by their side.
On this episode of the ROI Online Podcast, Steve talks to entrepreneur and author Jay Owen about the problems business owners face that no one is talking about, the importance of having a system, and the four kinds of people you need to achieve success.
Jay Owen started his own business at 17 when he was still in high school. At that time, the business was a way to earn money to watch movies on the weekend. But, after working in insurance with his uncle, he came to a crossroads. He could make tons of money in insurance and be miserable every day of his life. Or, he could invest everything in his design business and risk an unsteady income but enjoy every second of it.
His wife encouraged him to follow his dreams, so he did. His business, Design Extensions, grew from a yearly revenue of $5,500 to millions. He wrote the book Building a Business That Lasts, and created a podcast of the same name, to help other entrepreneurs overcome the challenges of starting a business and strike a balance between work and life.
Jay faced his fair share of ups and downs during his personal journey to success. He credits his survival to the four kinds of people he had by his side: Someone to look up to, someone in the same place as him, someone who looked up to him, and someone who believed in him when he believed in himself. These four kinds of people are the key to surviving the entrepreneurial gauntlet. Without that support system, business owners can have a hard time picking themselves up when they fall down and can experience debilitating depression.
Another component of his success is having a system. When you have a system, you can grow and expand your business. Plus you can enjoy yourself at a week-long vacation without everything falling to pieces without you—when everything opens up again, of course.
You can learn more about Jay here:
buildingabusinessthatlasts.com
Listen to Jay’s podcast: buildingabusinessthatlasts.com/episodes/
Read Jay’s book: Building a Business That Lasts
Read the books referenced in this podcast:
Predictable Successby Les McKeown
Building a StoryBrand by Donald Miller
Clockwork: Design Your Business to Run Itself by Mike Michalowicz
Get your copy Steve Brown’s book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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How can you put yourself out there when you don’t know if you’re good enough? When is it too late to chase your dreams? How do you keep going when you’re knocked down? These are questions musician Christopher O’Donnell wrestled with for years.
On this episode of the ROI Online Podcast, Christopher shares the story of how he combined his love of storytelling and his passion for music to create songs that have a million views on YouTube.
Christopher is the Chief Product Officer at HubSpot, a role that helped him dig into the core of effective communication and leadership. Ultimately, his storytelling expertise is what has helped him succeed in this position. As Steve Jobs once said, “The most powerful person in the room will always be the best storyteller."
Christopher has always had a solid understanding of story, and this has helped him communicate as a leader and understand his customers’ buyer personas on a deeper level. This talent has also allowed him to create some epic songs.
Sharing those songs with the world, however, was a struggle. Christopher had connections to influential players in the music industry, but something always kept him from reaching out. He struggled to overcome self-doubt, something many of us entrepreneurs can relate to.
Christopher finally made the call. He connected with a musician who helped him gain confidence in his work and turn his lyrics into works of art. Today, his songs have over a million listens on YouTube. His band, The Providers, creates catchy songs that shed light on the feelings and problems many of us wrestle with in life: from damaged relationships to racism.
You can listen to The Providers here:
YouTube
Spotify
And you can learn more about the QuickStart Academy here:
roionline.com/quickstart-academy
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Wes Gay became a StoryBrand Guide—and later Agency—after being fired from his job at a church during a leadership transition period. Though churches frequently have casualties of a turnover season, he was permanently branded with a “Scarlet Letter F” after the event. No job wanted to consider him, regardless of his skills and talent. With little more than a strong admiration of Donald Miller, a loaf of bread, peanut butter, and some bananas, Wes traveled to Nashville to take the StoryBrand Marketing training when it first came out.
A natural on stage due to his background in the church and learning from successful pastors, Wes knew his strengths and was able to use them to help gain traction in his career. Of the lessons he’s learned, Wes has great advice to offer:
- Generosity is a competitive advantage.
- Show your authority rather than just talk about it.
- As much as you can, put people first.
- Empathy is one of the greatest skills you can practice for your business. And,
- Find the right balance between the short and long term gains for your business.
One of the ways Wes got started was by being generous with his advice. He’d offer solutions to people’s problems before asking them to pay for his time or effort. Generosity allowed him to demonstrate his authority and get three clients right off the bat.
By putting people first, he’s able to find his customers where they are and work with people who want to listen to his advice and hear his solutions. Wes knows you have to think about your business from the lens of the consumer to be able to reach them and help them.
Wes understands the importance of finding a balance between the short and long game of running a business, which, after growing up around peanut farming all his life, he describes as the difference between farming and running to the grocery store. Though you can always run to the store to get a bag of peanuts, and sometimes it’s necessary to bring in immediate income, you should also be planting seeds so that you can gain revenue in six, nine, or twelve months from now. A long-term healthy business knows how to do both.
Wes’s job, as he describes it is to do for his clients “what they do for the people, which is: help them figure out the path they need to go.” He gives them an outside perspective so everyone can stick to what they’re good at and reach the level of success they’re striving for.
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Many business owners believe the key to digital marketing is having a strong social media presence. You might feel this way yourself. So what’s the secret to getting real results from Facebook, Instagram, and the like?
On this episode of the ROI Online Podcast, Steve meets with author and social media expert Neal Schaffer about which social media strategies that actually work—and which ones are a waste of money.
Neal first entered the world of social media marketing through LinkedIn. As more and more people began communicating through social media on a daily basis, he started researching the best techniques businesses could use to do the same. He collected his findings in his first book, Maximizing LinkedIn for Business.
Since then, Neal has studied each social media platform extensively, and he now helps business owners find the best platform for their unique audience. Many of his clients come to him convinced they need to make ads on TikTok or SnapChat, but he’s found that getting results from social media is much more than just ads.
When it comes down to it, it’s not about using the right keywords or posting the trendiest content. It’s about establishing a connection. Relationships have always been the driving factor behind brand loyalty, and this is especially true for social media. People use these platforms to connect with others. The most effective posts aren’t always the ones that go viral, but using conversations to start relationships with the right influencers.
Neal also shares a crucial piece of an effective social media strategy that many business owners overlook. It’s not enough to just have a strong social media presence. You need a clear website, email marketing, and content creation to convert any leads you get on social media into paying customers. Otherwise, you’ll never see an ROI for your hard work, even if you hire the best social media guru.
Neal’s new book The Age of Influence is available now and provides practical advice for how businesses of all types and sizes can use influencers to grow their bottom line.
You can learn more about Neal here:
https://nealschaffer.com/
https://www.linkedin.com/in/nealschaffer/
https://www.facebook.com/NealSchafferPage
https://twitter.com/NealSchaffer
https://www.instagram.com/nealschaffer/
Here are the links to Neal's books, as mentioned in the episode:
- Maximizing LinkedIn for Business
- The Age of Influence
- How AI Is Revolutionizing Influencer Marketing
- Social Marketing: How to Build an Employee Advocacy Program
And you can learn more about the ROI Online QuickStart Academy here: www.roionline.com/quickstart-academy
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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What’s the secret to writing a widely successful book? Author Kristina Stanley has discovered the secret, and she’s developed a software to help other writers do the same. On this episode of the ROI Online Podcast, Steve chats with Kristina about her personal writing journey, how she became an entrepreneur, and the truth about difficult it really is to write a good book.
Kristina and her husband of 30 years love sailing. But, as they sailed through the Caribbean, she found she needed more than just pretty scenery to keep her brain occupied. She read one of her favorite books, “Moonlight Becomes You” by Mary Higgens Clark, and decided she wanted to write her own novel. She pulled from her love of mystery novels and finished her first manuscript, “Avalanche.”
The process, it turns out, was much more difficult than she had imagined. Not only do you have to keep track of all the characters in the story, but you also have to make sure the story is fundamentally sound. The characters, setting, and plot all have to be intentional, crystal clear, and connected. It took a lot of hard work to turn her ideas into engaging books, but her connection with other established authors, support from her husband, and love of the craft kept her going.
Two books later, Kristina found an agent and a publisher. Her debut novel, Descent, hit no. 1 on Amazon’s Hot New Releases in one week. The following books in her Stone Mountain Mystery trilogy, Blaze and Avalance, soon followed. As she worked on her next novel, her husband saw the way she organized her book in an Excel document and thought, “There’s got to be a better way.” When he found there weren’t any tools to help writers visualize, organize, and improve their manuscripts, he and Kristina decided to make their own.
After eight years of research, Kristina and her husband created Fictionary.co, an innovative editing software that helps writers tell the best stories possible. Writers plug in their manuscript and the AI software determines the book’s 38 Fictionary Story Elements, determined by universal storytelling principles. These elements are key to all fiction stories and similar to Donald Miller’s StoryBrand Framework, which has helped businesses apply the age-old concept of storytelling to their marketing.
Kristina has used Fictionary.co for two of her books now. Look the Other Way, The first book she published edited with the software was her “best book” by far in terms of profit. During the process, she also saw the benefits Fictionary.co could provide for editors: how it can help them become better, more rounded editors while providing their writers with even more value. Her dream is to have more editing agencies become Fictionary Certified Story Coach Companies.
You can learn more about Kristina and Fictionary.co here:
https://fictionary.co/
https://twitter.com/TheStoryEditor
https://fictionary.co/
https://kristinastanley.com/
Here are the links to Kristina's books on Amazon:
Descent (A Stone Mountain Mystery)Look the Other Way
To learn more about StoryBrand, pick up your copy of Donald Miller's book, Building a StoryBrand, by clicking this link.
And you can get a shiny copy of The Golden Toilet on Amazon here:
https://amzn.to/2X3NKlB
Listen for FREE when you sign up for a 30-Day Trial Membership with Audible
Support the show (https://cash.app/$stevemfbrown)
Running a business that competes against others for contracts is difficult work. It’s even harder when you’re rivaling companies who are out-marketing you. Even if they don’t do better work, they’re still attracting the jobs that should be yours because they “look the part.”
On this Feature Friday episode of the ROI Online Podcast, Steve talks with Cody Musick—formerly of Open Range Field Services, LLC—about the importance of a comprehensive marketing strategy.
Cody Musick always knew he wanted to be a surveyor. Being perpetually curious meant that even after entering the field, he also found himself taking on the marketing for his firm in addition to his regular duties. Though everyone at the company he worked for understood their philosophy and where they were going, and though they all had talent, they communicated the message in such different ways that it was difficult to sell themselves consistently.
Their company had grown quickly and were told that their old ways—of being the rebel misfits who did great work but didn’t come across as well-branded—wasn’t going to cut it against the national-level firms with which they were competing. That, and transitioning to the changing demographics of their own employees as the new generation stepped into leadership positions, meant a change had to be made.
Cody got his company to hire ROI Online knowing it would benefit them and take their business to a whole new level. He was willing to stake his end of the year profit-sharing on his confidence the process would work for them and it did. Doing this helped Cody and his company hire a new employee and successfully onboard them using the language and tools ROI Online taught them. Even during a pandemic, they were able to pivot their messaging and create new marketing materials that helped them attract more clients rather than lose out on business.
Connect with Cody on LinkedIn.
https://www.linkedin.com/in/codymusick
Learn about Open Range Field Services.
https://www.openrangefieldservices.com/
Learn about Civil Search Consultants.
https://civilsearch.com/
Read Don Miller’s book, Building a StoryBrand.
https://amzn.to/32Mc3oU
Get your own copy of The Golden Toilet, click the link below:
https://amzn.to/2X3NKlB
Available for FREE when you sign up for a 30-Day Trial Membership with Audible -
https://bit.ly/GoldenToilet-Audible
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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On this episode of the ROI Online Podcast, Steve talks with author and business owner Tucker Max about how entrepreneurs can create successful books (even if they don't feel like they have a story to share).
As the founder of Scribe, a company dedicated to helping people create and market their own books, Tucker understands how difficult it can be to write a book when you don't feel like you have the authority to do it. He's personally experienced the toxic inner thoughts that make becoming an author daunting.
To write his own books, Tucker had to overcome the biggest hurdles any prospective writer faces: fear of failure, fear of success, and imposture syndrome. They're almost impossible to tackle on your own. But, with the support of a team, Tucker discovered that it's much easier to hold yourself accountable and keep fear from controlling you.
At Scribe, Tucker takes the process that allowed him to create four New York Times Best-Selling books and helps others apply it. Above all, he helps people who want to become writers get out of their own way. He teaches them how to overcome emotions, learn to let go of things holding their book back, and create the best stories possible.
Tucker's most recent project is The Scribe Method, where he shared his proven process step-by-step to help people across the globe achieve their dream of writing a non-fiction book. It's available now on Amazon.
To learn more about Scribe, check out these links:
https://scribemedia.com/
https://twitter.com/scribemediaco
You can get Tucker's books here:
https://www.amazon.com/Books-Tucker-Max/s?rh=n%3A283155%2Cp_27%3ATucker+Max
And to get your own copy of The Golden Toilet, click the link below:
https://amzn.to/2X3NKlB
Available for FREE when you sign up for a 30-Day Trial Membership with Audible -
https://bit.ly/GoldenToilet-Audible
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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On this episode of the ROI Online Podcast, Steve chats with JD Sherman, president and COO of HubSpot, about how his time at HubSpot changed the way he saw marketing and sales.
JD Sherman started his career at IBM, where he sold to high-profile, big-budget businesses across the country. When he was hired at HubSpot, he found himself in unfamiliar territory. Small businesses have completely different priorities and thought processes when it comes to investing in technology like a CRM.
JD had to help potential customers understand the value they would receive and make good on it to keep them using HubSpot. He had to reframe the way the sales team saw their jobs: It didn't help to sell to whoever would pay, regardless of whether they were a good fit. They needed to sell to people who would succeed with the software.
It's something many of us in sales struggle with—letting a customer go because we know they wouldn't be happy in the long run. But by segmenting our audiences, we can create a loyal following, gather more positive reviews, and help our internal teams thrive because we know we're making a real difference.
Another core component of success JD uncovered during his time at HubSpot was the importance of building relationships with customers. Connections and relationships are what have made Chewy's and Warby Parker so popular, not just convenience. Relationships are timeless. Regardless of what happens with our economy, word of mouth will always be the best form of advertising.
One of JD's biggest sources of pride is that, during the 8 years he worked at HubSpot, the company never strayed from their mission of helping millions of organizations grow better. They never lost their focus. Not even for a second.
To learn more about HubSpot, check out these links:
https://www.hubspot.com/
https://www.facebook.com/hubspot/
And to get your own copy of The Golden Toilet, click the link below:
https://amzn.to/2X3NKlB
Available for FREE when you sign up for a 30-Day Trial Membership with Audible - https://bit.ly/GoldenToilet-Audible
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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When you run your own business, one of the toughest decisions you have to make is saying no.
On this Feature Friday episode of the ROI Online Podcast, Steve talks with Tina Smith—owner of the StoryBrand Certified Agency Creative—about how to make the right business decisions when times get challenging. It’s something Tina has had to do on multiple occasions. And as she’s grown as a leader, she’s discovered the secret to keeping your business afloat without losing yourself in the process.
Tina’s story begins in a bike-riding excursion across Europe. While working in a corporate position, she took a sabbatical and biked across seven countries in two months. It was just Tina, her bike, and some cows. The time alone in nature gave her the opportunity to think hard about who she was, who she wanted to be, and where she saw herself in the future. She decided to focus more on the relationships in her life. It was this change of focus that led her to her very first client as an entrepreneur.
Over the next few years, Tina’s business slowly took off. She had some wins, but she also had some losses. As a natural daredevil, she didn’t have any problem taking leaps of faith and trying new strategies to keep the business afloat. But she quickly found out that leading with success takes more than just a wacky creative mind. She and her team had a clear idea of who they wanted to work with: companies who truly made a difference and cared about their clients. She needed structure, stability, and accountability to avoid sacrificing that priority.
One of the things that helped Tina maintain her company culture and values was help itself. She learned that, while being a one-man band can be pretty fun, having a team to support you matters more. She gets help from her business coach Mike Mcallawitsch, group coaching with business leaders from all industries, and her StoryBrand peers. Their feedback provides her with confidence knowing that she’s not alone in her struggles. We’re all in this together.
Tina’s biggest takeaways from the difficult shelter-in-place times we face today is this: You shouldn’t change who you are to “survive the times.” Trying harder, switching your product, and sacrificing your values to work with a paying client might work for some businesses. But for many, it can have damaging effects to the long-term health of your company. Stay true to yourself, and don’t let fear drive your decisions. Integrity creates more than fear ever will.
Tina is the owner of Creative, a StoryBrand Certified Agency:
https://connecttocreative.com/
To learn more about StoryBrand, pick up your copy of Donald Miller's book, Building a StoryBrand, by clicking this link.
And you can get a shiny copy of The Golden Toilet on Amazon here:
https://amzn.to/2X3NKlB
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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In this episode of the ROI Online Podcast, host Steve Brown speaks with fellow StoryBrand guide Brian Sooy. Brian is an agency owner, author of Raise Your Voice, and podcast host with a background in design. In fact, Brian went to school for graphic design before entering the design field.
His career evolved from there, though, and he eventually moved in a more marketing-oriented direction, became a solopreneur, brought others into his business, and moved into a mainly strategic role for his agency. The agency, called Aespire, works with businesses and entrepreneurs to improve their messaging, bringing design methods to bear on marketing. Brian’s aim is to use words and other design elements to produce clear messaging.
Steve and Brian discuss various aspects of the transition from working as a solopreneur to having a team. Brian talks about empowering both workers and business change, developing processes, determining who the company should serve (with either a niche or generalist character), and the reinvention process. Brian started out wanting to solve problems through design, but then specialized further and looked for a vertical sector to which he could specifically cater his work.
This brought him to his current work, and his company as it stands now is most suited to companies with about 25 or 30 to about 1,000 employees; leaders of such companies tend to be approachable, want to see growth, and have much to gain from help with communication and the clarity of their message. Brian tries to help them to change their approach, find their voice, and think about their company in the long term.
At the present time, as Steve points out, the long-term view necessitates taking into account the COVID-19 pandemic and resulting move of business toward digital platforms. He and Brian discuss their use and the future of such means. They also consider the delivery of value to customers, which Brian sees as a major focus of his 25-year-old company.
Aespire helps businesses to unlock their full potential, works with a diverse assortment of brands, and tries to be of service even beyond profit to non-customers. Brian also sees the focus on providing value come into play in conversations with his clients; he works to help them determine their purpose, brand, and story, and so works to help them see their value. He tries to see and understand them in their virtues and values, and in turn to help them build a trusting relationship with their own customers.
Learn more about Aespire at Aespire.com.
Learn more about Brian on LinkedIn, Twitter, and Instagram.
Learn more about Steve Brown’s book, The Golden Toilet.Also available on Audible! Get it for free when you sign up for a 30-Day Trial Membership.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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This week on the ROI Online Podcast, Steve chats with Realtor® Rick Turner about the necessity of a complete business growth system and the role enthusiasm plays in your success.
Rick has worked in an array of industries over the year, but by chance, he ended up in the perfect career for his expertise and personality. During college, he sold Bibles door to door. He learned how to sell anything to anyone, and it’s a skill that stuck with him. After graduation, he became a teacher. He loved the chance to help people learn and grow, and as a people person, he naturally fit the role.
Then a spur-of-the-moment decision changed his life forever. Rick and his wife went on vacation in the beautiful Hilton Head Island, and he instantly fell in love. He knew he had to spend the rest of his life there, even if it meant working as a janitor. So he and his wife put down roots in the quaint and quiet Bluffton. It was there that he ended up in the real estate industry. Real estate was a perfect fit, where he could combine his skills in teaching, sales experience, and love for the region.
Over the years, Rick quickly became one of the most successful realtors in the area. He and his partner started their own real estate group, Turner & Rudd Group. By applying the principles of the Business GrowthStack, the business now averages 27 million per year. Compare that to the 2 million real estate agents in the region typically make. Impressive stuff!
In Rick’s eyes, he owes credit for his success to two things: a forward-thinking approach to marketing and contagious enthusiasm. By implementing the principles of StoryBrand in his group’s marketing and maintaining a spirit of excitement regardless of the difficulties in life, he has established a healthy living for his family—while simultaneously helping countless clients chase their dreams.
Rick is the co-owner of Turner & Rudd Group:
www.turnerruddgroup.com
www.facebook.com/TurnerRuddGroup/
www.charteronerealty.com/agent/rick-turner/
To learn more about StoryBrand, pick up your copy of Donald Miller's book, Building a StoryBrand, by clicking this link.
And you can get a shiny copy of The Golden Toilet on Amazon here:
https://amzn.to/2X3NKlB
Listen for FREE when you sign up for a 30-Day Trial Membership with Audible
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show (https://cash.app/$stevemfbrown)
On this special segment of Client Convos on the ROI Online Podcast, Steve chats with Stephen Eoff about the importance of having a digital presence in today's fast-paced world, especially during the COVID-19 pandemic.
Stephen Eoff is the current owner of Jack Tyler Engineering, a third-generation family-run business. Back in the '60s, Stephen's grandfather Jack Tyler started the company with an engineering mindset. His mission: provide top-of-the-line equipment and repair services to municipal, industrial, and commercial operations. When Stephen's father, Sherman, married into the family, he started working in the business as well, eventually becoming an owner in '92.
One of the interesting things about Stephen's story is that he found his passion at home, but he had to leave home to realize it. Stephen grew up in the business and felt comfortable working alongside his family, but his father talked him into working out in the world instead. There, while studying engineering and working in the field until he turned 30, Stephen realized how much he loved working for Jack Tyler Engineering. It was more than just supporting the family. It was his passion.
While he studied engineering, he found the sales aspect of running a business to be much more interesting. Stephen preferred to spend his time talking with people than working behind a computer. It's a skill that, to his surprise, ended up working to his favor. When he came to take over the family business, it became clear that Jack Tyler Engineering needed a strong sales
As a business owner, Stephen recognized a problem many of us entrepreneurs have to face sooner or later: the business wasn't built to scale. The world has changed, and the word-of-mouth strategies that worked for Sherman and Jack used weren't standing the test of time. The people he worked with now expected the company to have a strong digital presence. It was a kick in the gut since Jack Tyler Engineering didn't even have a CRM at the time.
So Stephen did some digging into the world of marketing and discovered "Building a StoryBrand" by Donald Miller. That discovery led him to ROI Online, where he learned how to build a digital business foundation that helped him grow his business even during a pandemic. Today, he's continuing to create the pieces his business needs to secure the right talent, keep vendors happy, and maintain customers' trust.
Stephen Eoff is the owner of Jack Tyler Engineering:
https://www.jteng.com/
To learn more about StoryBrand, pick up your copy of Donald Miller's book, Building a StoryBrand, by clicking this link.
And you can get a shiny copy of The Golden Toilet on Amazon here:
https://amzn.to/2X3NKlB. Listen for FREE when you sign up for a 30-Day Trial Membership with Audible
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On this episode of the ROI Online Podcast, Steve chats with entrepreneur and StoryBrand Guide Josh Taylor about the role story plays in a business's success.
Josh grew up in New Orleans, very active in his family's church. He lead worship for his church's youth group and developed a passion for leadership and ministry. Shortly after graduating from the University of Mobile in Alabama with a theology and seminary degree, he began working at a new church, eventually taking over as the worship pastor.
While working at the church, Josh wore a lot of hats. He managed the church's marketing, graphic design, and videography, as well as giving sermons each week. Marketing was where he really found his passion. He had an entrepreneurial mindset, and he found fulfillment in helping the church spread its mission.
Josh began doing marketing on the side, and that's when he discovered Donald Miller's StoryBrand Framework: a new approach to content creation that turns brands' messaging into effective (and persuasive) stories. He saw the impact that clear messaging had on the church's success and considered that many of the same principles applied to small businesses as well.
You can't keep people coming to your doors if your messaging is unclear and you don't seem like you care about them as individuals. Empathy is the key to building deep relationships with customers, which, in turn, keeps them coming back for more.
A change in leadership at his teaching position at the University of Mobile opened the door for Josh to go his own way and retire from the church. He started his own marketing firm, ReStory Marketing, where he helps business owners clarify their message and clean up their sales process using the StoryBrand Framework.
While the changing times have made running a business more difficult, Josh has found that the secret of surviving is simple perseverance. When you find your rhythm and remember the important things of life, you can make it through anything—even pandemics.
Josh Taylor is the founder of ReStory Marketing:
https://www.restorymarketing.com/
https://www.instagram.com/joshtaylor.guide/
https://twitter.com/JoshTaylor83
To learn more about StoryBrand, pick up your copy of Donald Miller's book, Building a StoryBrand, by clicking this link.
And you can get a shiny copy of The Golden Toilet on Amazon here:
https://amzn.to/2X3NKlB. Listen for FREE when you sign up for a 30-Day Trial Membership with Audible
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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In this episode of the ROI Online Podcast, host Steve Brown interviews Charlie Hoen, a young entrepreneur, author, and public speaker. Charlie graduated amid the 2008 recession and, like a lot of millennials at the time, found entering the workforce difficult. After several months of looking for a job that he would actually enjoy doing, he decided there had to be a better way.
Conventional wisdom wasn't working. He started approaching entrepreneurs with a proposal to help them improve a specific aspect of their business - for free. If they liked his work, at the end of a trial basis, they'd discuss payment. It worked. Charlie was working with some of his heroes in the world of business.
He always wanted to be an entrepreneur; he knew finding successful entrepreneurs and sharing ideas with them was how to start. In 2009 he authored his first book, Recession Proof Graduate. He went on to write two more books, Play It Away: A Workaholic's Cure for Anxiety and Play for a Living: Quotes from People Who Found Joy in their Work, and Changed The World.
Charlie also delivered a speech at a TEDx event at Carnegie Hall. His strategy was to create value and stop hoping he would get the job, but instead start as though he was already hired. His highest motivator? Play. Enjoying the work is a massive part of the battle for Charlie.
In his book, Play It Away A Workaholic's Cure for Anxiety, Charlie discusses hitting a wall and his experience with burnout. At a point in his life where he was experiencing a lack of sleep, overstimulation, and no job, he tried every cure he could think of - but nothing seemed to help. It was a dark time and not dissimilar to what a lot of people may be experiencing now in quarantine.
His breakthrough came when he read the book Play: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul by Stuart Brown. He started introducing play into his life, and it helped cure his anxiety. It also reminded Charlie why he loved his job in the first place: work was where he went to play.
You can learn more about Charlie here:
https://www.facebook.com/hoehnzone/
https://twitter.com/charliehoehn
https://www.youtube.com/channel/UCOf1LKVHi07DFw1LveTsa4Q
Here are the links to Charlie's books on Amazon:
- Play It Away: A Workaholics Cure for Anxiety - https://amzn.to/3d98ZJr
- Recession Proof Graduate: How to Get the Job You Want by Doing Free Work - https://amzn.to/2M3kAOt
- Stress Hacks: A Guide to Enjoy Life More - https://amzn.to/3eqWfyh
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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In this episode of the ROI Online Podcast, host Steve Brown interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group. Will’s background is diverse; he performed poorly as a student and was a military man before transitioning to a career in economics, focusing on future prediction. From there, he went to Azusa Business School and studied market research. While working in marketing, he began to draw connections between market research and behavioral psychology.
Ultimately, Will found that rational economics, the standard tool in market research, missed a crucial component of effective marketing strategy. It held that no change in the environment should mean no change in a population’s consumer patterns; however, it failed to reckon with the emotional aspect of the consumers. In reality, consumers are shaped by emotional reactions, which is why appealing to such things as the scarcity effect and goal theory makes marketing more effective.
Given these realities, those marketing goods and services to consumers need to understand the customer’s higher-order goal. Discerning this goal can take time, is often discovered by intuition, and can be determined through a process called laddering. Appealing to a higher-order goal helps a marketer to build trust, empathy, and relationships. In Will’s own work, he markets to mindstates rather than people, allowing himself to honor the complexities of real people. His science-backed methods have proved enormously fruitful for him, and he is especially passionate about helping small businesses develop a consistent marketing strategy, and about helping entrepreneurs see that they can implement the marketing techniques he’s shared without a significant financial commitment.
Learn more about Will Leach on LinkedIn and Twitter, and at marketingtomindstates.com.
Read his book, Marketing to Mindstates.
Visit mindstategroup.com to learn more about Mindstate Group
Read Steve Brown’s book, The Golden Toilet.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. It also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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In this episode of the ROI Online Podcast, host Steve Brown speaks with Patrick Hanlon, author of Primal Branding. Patrick works with a number of large brands, and his unique book has grown in influence over time; the book has a perennial nature, and its popularity grew at a slow burn, rather than exploding onto the marketing scene in a flash and quickly growing obsolete. The book grew out of Patrick’s perception that a number of brands were not representing themselves in as authentic and compelling a way as they could.
In his book, he works through the code that underlies effective branding. This code is common to all kinds of messaging trying to appeal to people, from that of a church to that of any business. The seven components of the code are creation story, ceed, rituals, icons, sacred words, non-believers, and leaders. The code is a strategic brand narrative, and understanding it helps consumers to gain a sense of familiarity and belonging. The goal in working with this code is to fill in the spaces in a consumer’s mind in a way that makes more sense than the last guy did, drawing them into a business by drawing them into the business’s narrative.
Patrick’s work highlights the fact that even brands are communities. In a culture today that prizes authenticity and community, Patrick has seen the primal code broadly and effectively used. He continues to move on to new and exciting projects, such as his current work with IBM, and he even holds Primal live events. Listen to learn how Patrick comments on senses as icons, primal code and its help in acquiring funding, expanding one’s influence as an author, and even the primal code construct applying to veterans returning home.
Learn more about Patrick’s book, Primal Branding.
Read Steve Brown’s book, The Golden Toilet.
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. It also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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In this episode of the ROI Online Podcast, Steve talks with Brian Burkhart about the world of entrepreneurship, unleashing your gift into the world (even when it isn't easy), and how important communication is when running a business.
Brian Burkhart helps people become true business communicators. After a wide assortment of jobs, including video production and driving the submarines at Walt Disney World, he discovered he had a passion for helping entrepreneurs discover their "why."
He started his business, SquarePlanet, to help influencers and thought leaders share their stories with the world in an engaging and inspirational manner. Along the way, he experienced some ups and downs himself. He learned how to take each mistake as an opportunity for growth and how to push through your failures. Today, he has worked with some of the biggest companies on the planet, including Amazon, Google, and United Airlines.
Brian loves to live simply and enjoys spending his time with his wife watching the sunset over the mountains in Phoenix, Arizona. He believes all entrepreneurs can get far if they take a moment to reflect on the little things they have to be grateful for every day.
Brian Burkhart is the founder of SquarePlanet:
https://www.squareplanet.com/
https://www.facebook.com/squareplanetpresentations/
https://www.youtube.com/channel/UCpHZ8UPA221odXLGeK14l7g
You can get a copy of Brian's book, Stand for Something: The Power of Building a Brand People Authentically Love, here:
https://www.amazon.com/Stand-Something-Building-People-Authentically/dp/1544502583
Thinking of starting your own podcast? Buzzsprout has the platform and the resources to start your podcast right. Following this link, https://www.buzzsprout.com/?referrer_id=867559 lets Buzzsprout know we sent you, gets you a $20 Amazon gift card if you sign up for a paid plan, and helps support our show.
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In this episode of the ROI Online Podcast, Steve Brown interviews Jason Boyett, Amarillo resident and host of Hey Amarillo, a podcast centered on Amarillo locals. Jason has a background in advertising and writing, and he decided to start his podcast in order to help fellow Amarillo residents get to know local people. This was a calculated risk, as locally-focused podcasts are in some sense designed to not attract a very broad audience. But Jason has been pleasantly surprised by the positive response his work has received, and by the ways in which it has given him influence and helped forge connections between people.
As a long-time follower of many podcasts, Jason considers the user-experience to be one of the biggest factors in a podcast's success. You can't have a good podcast without a consistent length, format, and frequency. He has personally overcome the challenges of starting a new podcast, including a lack of technical knowledge, the need for consistency, and determining what to talk about during the episodes.
One of the biggest benefits of podcasts he has personally experienced is that they can be formatted in a variety of different ways, giving podcast creators a lot of creative freedom. But Jason's Hey Amarillo podcast has provided some additional benefits that he wasn't expecting. He has built deep relationships with people in the Amarillo community he may have never met otherwise.
On top of hosting the Hey Amarillo podcast, Jason also works as a ghostwriter and copywriter for celebrities, publishing agencies, and other big brands. One of the biggest challenges freelancers face is the inconsistency of work, so he develops close relationships with clients, which allows him to maintain consistent patterns of work week to week. Jason has also published several books of his own, a fact that many of his close friends don't even know about.
Episode # 2 - Jason Boyett - Hey Amarillo Podcast
Jason Boyett is the host of the Hey Amarillo Podcast:
http://heyamarillo.com/
https://www.facebook.com/heyamarillo
https://twitter.com/heyamarillo
Link to Steve's episode on Jason's podcast: http://heyamarillo.com/steve-brown
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In this episode of the ROI Online Podcast, host Steve Brown interviews entrepreneur Amy Foley, co-founder of Inbound Back Office. Amy wears many hats as a wife and mother, business woman, and host of a marketing podcast. One of the most unique things about Amy’s work is that her company is entirely remote; she believes strongly in the value of remote work, having seen its positive impact in her own life after being forced to work from home for a month to care for her child after an injury. Amy slowly worked her way into fully remote positions, saw a need in the marketing field for trained freelance workers, built a team to help her meet this need, and eventually partnered with Michal Reynolds to create a fully remote company to come alongside other organizations.
This company, Inbound Back Office, has been growing and expanding its influence since its founding. This growth has forced Amy to adopt careful hiring practices, as she has had to balance the need for more employees with the need for workers who can navigate remote positions well and who possess requisite specialized skills for their positions. Amy tells Steve about the team structures, avenues of work, and specific positions that now mark Inbound Back Office, and about what would characterize an ideal client for her.
Steve and Amy discuss Inbound Back Office’s hourly rate model, the unexpected value of direct relationships between Amy’s employees and the companies they assist, and the heavy demand for content services, among other topics. Amy is excited to share the goal she and Michael share to double their business in 2020; this equates to more companies helped and more people hired into remote positions that will prove beneficial in their own lives! Finally, she is excited to share with the podcast audience the lesson she learned through her own family and business life: you can do hard things.
Amy is the co-founder of Inbound Back Office:
https://www.inboundbackoffice.com/
https://www.inboundbackoffice.com/podcast
https://www.linkedin.com/company/inbound-back-office/
https://www.facebook.com/inboundbackoffice/
Link to Steve's episode on their podcast:
https://www.inboundbackoffice.com/ep114-golden-toilet-money-roi-online
Thinking of starting your own podcast? Buzzsprout has the platform and the resources to start your podcast right. Following this link, https://www.buzzsprout.com/?referrer_id=867559 lets Buzzsprout know we sent you, gets you a $20 Amazon gift card if you sign up for a paid plan, and helps support our show.
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Introducing The ROI Online Podcast, a fun podcast hosted by Steve Brown the author of the funniest book on marketing, The Golden Toilet, and created by ROI Online an internet marketing agency.
Steve Brown believes you, the entrepreneur, are the invisible hero of today’s economy. You fight hard to create value for your customers and provide jobs for over half of the American workforce. As an entrepreneur himself, Steve knows what you face today as you fight to grow your business. That’s why, on The ROI Online Podcast, he introduces you to forward-thinking business leaders you can enjoy meeting. As you listen to these fun conversations, you’ll realize you’re not alone. Many of your peers have faced similar business challenges and have come out on top. This is the place where you will meet other interesting heroes just like you and learn new perspectives and ideas that will help empower you as you journey towards success.
Thinking of starting your own podcast? Buzzsprout has the platform and the resources to start your podcast right. Following this link, https://www.buzzsprout.com/?referrer_id=867559 lets Buzzsprout know we sent you, gets you a $20 Amazon gift card if you sign up for a paid plan, and helps support our show.
If you need a little help, reach out to us here https://www.roionline.com/ and we'll work hard to get you the resources you need.
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