For Your Institution: Recent Episodes

Mongoose

Higher education insights from industry experts. Higher ed pros discuss trending topics, technology considerations, best practices for communication, and more.

Harrison “Soup” Campbell, Head of Community Experience at ZeeMee, joins FYI host Gil Rogers to discuss leveraging technology to engage and connect with students, and how institutions can optimize their processes for better outcomes. Soup and Gil cover the evolution of changes in the tools and technologies available to schools throughout their carers.

They also share insights from their experiences, particularly how digital tools and AI can be used to enhance student interactions and the student experience. Soup recounts his pioneering work with social media in higher education and some policies in the past that would be unimaginable in today’s Higher Ed landscape. Their conversation also covers the importance of building early digital communities for prospective students and the evolving nature of AI in education. It’s an excellent rundown for anyone interested in the current state of student engagement and how we got to this point.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00

Catching Up and Conference Talk | 00:25

Soup's Background and Career Journey | 01:23

Student-First Mindset in Higher Education | 05:20

Things Institutions Should Think Differently About | 06:52

A Mindset Shift when Using AI | 12:00

Virtual Vs In-person Events Today | 17:29

The Role of AI in Higher Education | 19:17

Building Connections and Relationships | 25:00

Conclusion and Contact Information | 30:25

Goodbyes and Well Wishes | 31:25

RELEVANT LINKS:

Harrison "Soup" Campbell on LinkedIn
ZeeMee.com
Email Address
FYI - Emotional Connection as the Key to Higher Ed Marketing Success with Bart Caylor

Jaime Hunt, president of Solve Higher Ed Marketing, joins FYI host Gil Rogers to talk about the perception challenges facing higher education. Jamie shares her transition from a long career in higher education marketing to founding her consulting firm.

Gil and Jaime explore how institutions can tackle the feared 'enrollment cliff' by innovating their approach, targeting non-traditional students, and considering hybrid education models. The solutions have a chance to both increase enrolled students and create more champions of the institution and fewer detractors. They also discuss the importance of breaking down silos within institutions and engaging parents in the educational journey.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00

Jamie Hunt's Background and New Ventures | 01:13

The Importance of Addressing Enrollment Challenges | 02:43

Strategies for Improving Higher Education Marketing | 03:45

The Role of Alumni and Advancement in Higher Education | 08:37

Engaging Parents in the Higher Education Process | 10:16

How to Boost Your Eligible Student Percentage | 15:05

Innovative Approaches for Small Liberal Arts Colleges | 20:10

Developing an Innovation Mindset in Higher Education | 22:42

Conclusion and Contact Information | 24:58

RELEVANT LINKS:

Jaime Hunt on LinkedIn
SolveHigherEd.com
Contact | Jaime Hunt

David Hatami, founder and Managing Director of EduPolicy.ai, joins FYI host Gil Rogers to talk about AI policy in higher education. David has over 25 years in the field specializing in AI ethics. David stresses the importance of establishing comprehensive AI policies and ethics programs within educational institutions now, and not leave the issue for later. He addresses the complexities and challenges involved and where gray areas might lie.

David highlights the necessity for dynamic, adaptable policies that address usage by both students and staff. He also discusses his consultancy work helping colleges navigate these issues and the critical need for clear, cohesive guidelines to ensure responsible AI usage. Tune in for insights on how educational institutions can prepare for the rapid integration of AI technology today.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Weather | 00:00

Discussing AI Policy | 02:27

David Hatami's Background and AI Journey | 03:24

The Importance of AI Policy in Education | 05:19

Challenges and Solutions for Institutions | 07:50

Implementing AI Ethics Programs | 18:00

Final Thoughts and Contact Information | 28:23

Conclusion and Contact Information | 37:56

RELEVANT LINKS:

David Hatami on LinkedIn
EduPolicy.ai
David Hatami Email

John McGreal, the Dean of Enrollment Services at Waukesha County Technical College, joins FYI host Gil Rogers to talk about the need for tailored approaches in admissions and the challenges of keeping staff focused and effective in a constantly evolving educational landscape.

John also emphasizes the importance of work-life balance and the need for tailored approaches in admissions. The conversation touches on the shift towards utilizing digital marketing and AI in enrollment processes while stressing the significance of maintaining motivation and proper staffing.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00

Talking Maine and Milwaukee | 00:32

John’s Background | 02:25

Challenges in Higher Education | 07:15

Staff Morale and Technology | 08:21

Enrollment Strategies and Demographics | 13:39

Permission to see Deadpool & Wolverine | 17:45

Challenging the 'More with Less' Mentality | 18:44

Direct Admission: Pros and Cons | 19:51

Balancing Technology and Travel in Recruitment | 22:16

Higher Ed as a Public Good | 23:16

The Mission and Morale of Admissions Teams | 27:08

Respecting Work-Life Balance in Higher Ed | 29:05

Adding Value Beyond the Sales Pitch | 34:33

The Power of Authentic Student Care | 35:35

Conclusion and Contact Information | 37:56

RELEVANT LINKS:

John McGreal on LinkedIn
John McGreal’s Email
FYI - Power Ups: Overlapping Admissions Counselors and Classic Nintendo Games with Teege Mettille
The Princeton Review - Student Survey

John Azoni, executive producer at Unveild and host of the Higher Ed Storytelling University podcast, joins FYI host Gil Rogers to talk about the power of video in higher education. They delve into the nuances of creating engaging, authentic video content to connect with students and alumni.

John shares insights from his journey, strategies for effective video production, and tackles the challenge of avoiding cringe-worthy content. The conversation covers various video formats, from TikToks to long-form narratives, and stresses the importance of genuine storytelling in your higher-ed marketing efforts.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00

Dog Stories! | 00:28

Discussing Video in Higher Ed | 03:47

John Azoni's Background and Journey | 04:10

Challenges and Strategies for Video Content | 06:04

Creating Authentic and Engaging Content | 12:25

Balancing Trends and Authenticity | 30:22

Final Thoughts and Contact Information | 36:01

RELEVANT LINKS:

John Azoni on LinkedIn
Unveild.tv
Higher Ed Storytelling University Podcast
Higher Ed Storyteller’s Digest Newsletter
Oregon Duck Beats YouTube Video

Shantel Goodman-Luckett, Chief Experience Officer for the National Association for College Admission Counseling, or NACAC, joins FYI host Gil Rogers to talk about the upcoming NACAC National Conference in Los Angeles, including highlights for first-time attendees and new features for seasoned participants.

Shantel shares insights on planning during the pandemic, the significance of the conference's theme 'The Courage Within,' and special events like Magic Johnson's upcoming keynote speech.

The conversation also covers the conference's extensive educational sessions and opportunities for ongoing involvement with NACAC beyond the annual event, numbers of new vendors and attendees to expect. Get an inside preview of the conference here first.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00

Shantel's Professional Journey | 01:43

NACAC Conference During the Pandemic | 04:10

What's New at the 2024 NACAC Conference | 08:35

Special Features of the Conference Being in LA | 13:37

Tips for First-Time Attendees | 18:10

Engaging with NACAC Beyond the Conference | 21:18

Conclusion and Contact Information | 26:08

RELEVANT LINKS:

Shantel Goodman-Luckett on LinkedIn
NACAC SIGs
NACAC Affiliates
FYI - Leadership Through Change and Challenges with Carlos Cano

Anthony Perez, Assistant Director of Admissions, Multicultural Recruitment and Outreach at Western Michigan University, joins FYI host Gil Rogers to talk about his journey of being a first-generation college student from Texas through Iowa and to holding his current role in Michigan.

The discussion covers the importance of creating an inclusive college environment, practical advice for first-time college applicants, and how institutions can improve their engagement with first-generation and underserved students.

Anthony emphasizes the need for more personalized, human-centered interactions in the admissions process and offers strategies for balancing data-driven decisions with the wisdom of lived experiences.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00

Anthony's Background and Career Path | 02:34

First Generation College Experience | 06:02

Building Relationships in Admissions | 10:42

Balancing Technology and Personal Touch | 15:09

Data vs. Human Wisdom in Admissions | 20:41

Cultural Sensitivity in Recruitment | 22:47

Conclusion and Contact Information | 27:31

RELEVANT LINKS:

Anthony Perez on LinkedIn
Anthony Perez Email

Elise Michaux, the Marketing and Communications Director at Erie County Community College of Pennsylvania, joins FYI host Gil Rogers to talk about her unique experience in establishing a new institution during a time when many are closing. The challenges and also some of the unexpected benefits of being able to form everything from scratch.

Their discussion covers the importance of supporting the local community, developing a distinctive campus voice, and creating processes with the student at the center. Elise emphasizes the value of authentic student testimonials in marketing, avoiding traditional and often sterilized messaging, and adapting to meet current workforce needs and market demands.

They go over a compelling personal narrative about a student and how different places in Higher Ed would use the student’s story. Tune in for a compelling conversation about challenges, successes, and innovative strategies in Higher Education marketing and communications.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00

Starting a New College | 00:22

Elise's Role and Challenges | 02:05

Building a Unique Institution | 02:43

Marketing Strategies with Student Voices | 06:15

Challenges and Success Stories | 13:43

Advice for Established Institutions | 19:19

Being Able to Articulate Your Why | 23:46

Inclusivity and Accessibility | 29:08

Closing Remarks and Contact Information | 30:11

RELEVANT LINKS:

Elise Michaux on LinkedIn
Elise Michaux on Instagram
FYI: The Art and Science of Personalized Marketing in Higher Education with Stephanie Geyer

Samantha Hicks, Assistant Vice President of Financial Aid and Scholarships at Coastal Carolina University, joins FYI host Gil Rogers to talk about the complexities of the most recent enrollment cycle, and the challenges this year of the FAFSA delay compounding on students who already dealt with COVID challenges.

Samantha brings into focus yet another vector of challenges that low-income students also have face as they enter Higher Ed. Samantha shares her personal journey from poverty to her current position, offers insights into the unique challenges faced by financially disadvantaged students, and reflects on how COVID-19 and FAFSA changes have impacted their approach both on the student facing side and also on the internal support end of things.

They also explore using strategic planning, communication, and mentorship to better support students moving forward and the value of sometimes just acknowledging that it’s been a tough summer.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00

Samantha Hicks' Background and Journey | 02:06

Empathy and Unique Perspective in Financial Aid | 04:00

Challenges in Financial Aid Verification | 06:08

Innovative Approaches to Financial Aid Communication | 10:33

Adapting to Changes and Future Planning | 17:32

Keeping the Human Element with Interactions | 21:55

Retention and Persistence Strategies | 29:15

Conclusion and Contact Information | 34:40

RELEVANT LINKS:

LinkedIn Page
Twitter (X) Profile
FYI: Crafting Futures Amidst FAFSA Upheaval and Extended Deadlines with Amanda Craddock
FYI: Earn and Learn Alternatives to Higher Education: Discussing 'Apprentice Nation' with Ryan Craig
NACACreads on Twitter (X)

Alex DeLonis, the Assistant Vice President of Student Financial Services at Saint Louis University, joins FYI host Gil Rogers to talk about higher ed recruitment and enrollment, and how all of that was affected by the FAFSA roll out last year. Are we heading for a repeat of last year’s problems or will it more closely resemble past years with fewer issues?

Alex and Gil talk about what happened before, and even without knowing exactly what this year will look like, what changes and preparations can be made to lessen the impact on institutions, students, their families, and admissions professionals who must adjust in real time to the situation as it develops.

Listen to this episode as Alex lays out the ways in which this year can be an improvement over last, even in the face of uncertainty, simply by being ready and flexible, and being transparent with students and families during the process.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00

Alex’s Background and Career Journey | 00:45

Current Challenges in Financial Aid | 04:37

Preparing for Future FAFSA Cycles | 08:53

Impact of COVID and FAFSA Changes on Students | 10:34

Balancing Instincts with Data | 15:04

Advice for New Financial Aid Professionals | 21:13

Conclusion and Final Thoughts | 23:58

RELEVANT LINKS:

Alex DeLonis LinkedIn

Joe Paris and Stan Kania, the editors of the book A Comprehensive Guide to Graduate Enrollment Management, join FYI host Gil Rogers to talk about their book, which elucidates the intricacies and obscurities of graduate enrollment management, allowing scholars and professionals to advance research and practice in the field.

Joe and Stan talk about their backgrounds and paths through higher education, and the value that brings to their book, along with the data and research, they are able to use their analysis to contextualize that data for useful purposes.

They also mull over how to make the process more efficient and streamlined, in a way that has the student and their family at the top of mind, and really gears messaging and marketing for that purpose.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00

Joe’s Path Through Higher Ed | 1:09

Stan’s Path Through Higher Ed | 2:23

How to Stay Motivated in this Career | 4:45

The Story of Writing the Book | 9:37

Common Graduate Enrollment Management Challenges | 16:18

Three Takeaways for the Reader | 23:18

Contact Info and Book Information | 29:39

Conclusion and Final Thoughts | 30:10

RELEVANT LINKS:

A Comprehensive Guide to Graduate Enrollment Management
Handbook of Graduate Enrollment Management
Stanley Kania’s LinkedIn
Faculty Profile at the Drexel University College of Medicine
Joseph Paris’s LinkedIn
Faculty Profile at Deleware Valley University

Jess Snover, Director of Admissions Recruitment at Lycoming College, joins FYI host Gil Rogers to talk about the challenges and opportunities of the current admissions landscape. Coming from a smaller institution, Jess understands the benefits and advantages that come with the education these institutions provide.

Jess and Gil talk about the difficulties both with the recent FAFSA challenges and the years of virtual learning during the COVID pandemic that have occurred to the class getting ready to enter their higher education journeys. Jess talks about her own experience going to Lycoming as a freshman, and what the university was able to provide for her and can offer to other potential students who may not find a match with the vibe of larger institutions.

They talk about how the admissions funnel is the inversion of the shape of advancement side, and how the two sides can coordinate and work together to strengthen the connections and support students through their whole journey from initial interest to becoming an alumni. Find out about the advantages and strengths of these smaller institutions in the higher education field.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00

Jessica Snover's Background and Career Journey | 00:58

Motivations and Challenges in Higher Education | 03:03

Navigating Enrollment and Student Support | 06:29

Looking at the Admissions Funnel | 10:29

Having Support at Each Phase of the Funnel | 13:15

Admissions and Advancement Synergy | 18:28

Collaborative Efforts and Alumni Engagement | 21:51

The Importance of Communication | 28:03

Conclusion and Contact Information | 34:32

RELEVANT LINKS:

Jessica Snover LinkedIn
Jessica Snover Email
Lycoming College
FYI: Navigating the Challenges of Small Colleges with Scott Novak
FYI: Leadership Through Change and Challenges with Carlos Cano

Teege Mettille, the Director of Enrollment Access at Enroll ML and author of the new book The Admissions Counselor Malaise: Addressing the staff morale crisis in college admissions, joins FYI host Gil Rogers to talk about all things admissions, but first Gil and Teege take a trip down Nintendo Memory Lane and dive into a fun discussion of games from their childhood. From Mario to Zelda, and Teenage Mutant Ninja Turtles to Mike Tyson, the nostalgia hits several classic titles.

Then shifting gears, Teege and Gil tackle a much more sobering topic: the morale crisis plaguing admissions counselors. Teege offers a deep dive into how the pandemic didn’t cause, but really exacerbated longstanding issues already in the field. Gil and Teege scrutinize the mounting pressure on counselors to prioritize data management and revenue generation over their true calling—helping students find their educational path.

They also confront the complex dance between financial necessity and institutional mission in college admissions. Through Gil’s inspiring story of a student from Ohio achieving a PhD, he highlights the long-term impact of admissions work. Yet, also acknowledges the immediate pressures to meet net tuition revenue goals. Tune in to catch this thought-provoking conversation that blends nostalgia with a critical look at the current challenges facing admissions professionals.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome Back, Teege! | 00:00

Video Game Chat and Nintendo Nostalgia | 00:34

Discussing the Book: The Admissions Counselor Malaise | 07:43

Challenges in College Admissions | 11:44

Addressing Staff Morale and Leadership | 16:51

Conclusion and Final Thoughts | 27:14

RELEVANT LINKS:

Enroll ML Website
The Admissions Counselor Malaise: Addressing the staff morale crisis in college admissions
The Admissions Directors Lunchcast on Apple
LinkedIn for Teege Mettille
FYI: Live Celebration with Allison Turcio, Kyle Campbell, and Teege Mettille
FYI: Using Recruitment Time Right with Teege Mettille

None

Elizabeth Kirby, the Senior Director of Student Recruitment at Columbia College, joins FYI host Gil Rogers to talk about how AI can revolutionize the college admissions process. They explore how AI can enhance both student support and staff efficiency, turning challenges into opportunities and making the admissions process smoother and more personalized.

Elizabeth also delves into managing change fatigue among staff amidst new technological advancements and institutional shifts. Learn about the new tools that are reshaping the admissions landscape, like early student-school matching and AI-driven data analysis, and how they are enhancing access to education. Plus, get practical tips on improving the student experience and supporting admissions staff through transparent communication and practical AI integration. Join us to uncover the future of college admissions!

For Your Institution Podcast is a production of Mongoose Research.

Welcome and Introduction | 00:00

Elizabeth Kirby's Background | 00:49

Name Confusion in Admissions | 02:29

Integrating AI in College Admissions | 05:05

Improving Student and Staff Experience with AI | 11:41

Answering the 3 a.m. Problem | 12:16

Improved Automation for Universities | 16:23

Elizabeth’s Views on the Future of AI in Higher Ed | 22:17

Conclusion and Contact Information | 27:35

RELEVANT LINKS:

Elizabeth’s LinkedIn Profile
Email Elizabeth Directly
FYI: Navigating Higher Ed: A Parent's AI Journey with Gordon Boyes
The Admissions Counselor Malaise: Addressing the staff morale crisis in college admissions

Suzan Brinker, co-founder and CEO at VIV Higher Education, and author of an upcoming book titled Pass Fail: The Urgent Need for Strategic Leadership in Higher Education, joins FYI host Gil Rogers to talk about her journey from Germany to a small liberal arts college in Wisconsin, and how her diverse experiences have shaped her approach to education marketing, and her career trajectory.

Suzan and Gil delve into the challenges facing higher education leadership, the importance of strategic marketing, and the balance between mission and revenue. This conversation is full of practical tips and real-world examples illustrate how marketing can break silos and drive institutional success. Breaking down silos within higher education is crucial for balancing student success and financial realities. This episode is a must-listen for anyone interested in the strategic planning and sustainability of higher education institutions. Tune in for expert advice on persistence, active listening, and the importance of retaining top talent for long-term success.

For Your Institution Podcast is a production of Mongoose Research.

Introduction | 00:00

Suzanne Brinker: Background and Journey | 00:34

Falling in Love with Higher Education | 01:10

Starting a Company Amidst a Pandemic | 02:28

The Role of Marketing in Higher Education | 03:45

Challenges and Opportunities in Higher Ed Marketing | 05:15

Suzanne's Book: Past Fail | 08:57

Strategically Planning Your Social Posts | 12:43

Common Themes and Challenges in Higher Ed | 14:42

Marketing's Role in Breaking Down Silos | 18:58

Leadership and Culture in Higher Education | 28:55

Conclusion and Contact Information | 35:17

RELEVANT LINKS:

VivHied.com
Suzan Brinker LinkedIn
Viv Higher Education LinkedIn
Suzan Brinker Email
FYI: Navigating the Challenges of Small Colleges with Scott Novak

Melissa Richards, the founder of iMarketingMix and author of the upcoming book The 30-60-90-Day Handbook for New Communications and Marketing Leaders in Higher Education, joins FYI host Gil Rogers to talk about how she made a successful leap from the tech industry to higher education, bringing her tech expertise to Virginia Tech, and discover how her recent sabbatical has recharged her focus on entrepreneurial ventures like her freelance business, iMarketingMix. Melissa underscores the critical need for compassionate change in higher education, especially as institutions face challenges like declining enrollments, funding issues, and staff retention struggles.

Melissa and Gil also explore the crucial role of developing leadership teams in higher education. Melissa shares valuable strategies for building trust among executive teams and emphasizes the importance of professional development and effective internal communications. Get a sneak peek at her upcoming book The 30-60-90-Day Handbook for New Communications and Marketing Leaders in Higher Education, which serves as a roadmap for new leaders during their pivotal first 90 days. Don't miss this enlightening conversation packed with actionable strategies and insights for higher education professionals.

For Your Institution Podcast is a production of Mongoose Research.

Welcome and Introduction | 00:00

Melissa's Career Journey | 00:37

Current Projects and Sabbatical | 03:17

Challenges in Higher Education | 04:30

Strategies for Institutional Change | 06:58

Writing The 30-60-90-Day Handbook | 11:29

Leadership Crisis in Higher Ed | 23:59

Conclusion and Contact Information | 29:18

RELEVANT LINKS:

iMarketingMix.com
Administrators, How Would You Use a Professional Sabbatical?
Melissa’s LinkedIn
Melissa’s Email
College and University Professional Association for Human Resources

Gordon Boyes, the CEO of Concept3D, joins FYI host Gil Rogers to talk about how technology and innovation are reshaping higher education. Gordon shares his dual perspective as an ed tech leader and a parent of a college student. Gain insights from Gordon's personal journey as he navigates the college selection process with his son, offering valuable tips for families grappling with these pivotal decisions, and possibly an unexpected reason for students to use ChatGPT at school. This episode underscores the urgent need for continuous improvement to keep higher ed's aspirational value intact.

Discover successful strategies like using outside facilitators to invigorate brainstorming sessions and the crucial role of AI in alleviating repetitive tasks. They also explore how AI can revolutionize student engagement and improve both organizational efficiency and student outcomes.

For Your Institution Podcast is a production of Mongoose Research.

Welcome and Introduction | 00:00

Gordon's Background and Role at Concept3D | 01:22

The College Admissions Process: A Parent's View | 02:45

Challenges and Innovations in Higher Ed | 06:59

The Role of AI in College Admissions | 10:17

Future of College Admissions and AI Integration | 26:09

Strategic Recommendations for Higher Ed | 32:21

Conclusion and Contact Information | 36:15

RELEVANT LINKS:

Concept3D.com
Gordon on LinkedIn
FYI: Building with Accessibility in Mind with Gordon Boyes
FYI: Using Recruitment Time Right with Teege Mettille

Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester and the co-author of Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, joins FYI host Gil Rogers to talk about how to transform content marketing into a powerhouse for higher education. They discuss the recent skepticism surrounding the value of higher education and offers actionable strategies to address it. Brian also talks about the challenge of breaking down silos within institutions to enhance communication and effectively measure marketing efforts, but also the ROI it could yield. Hear how personalized content and cross-departmental collaboration can revolutionize your institution's approach to lifelong educational journeys.

For Your Institution Podcast is a production of Mongoose Research.

Welcome and Introduction | 00:00

Brian Background | 01:00

Defining Content Marketing for Higher Ed | 03:37

Building Trust and Relationships through Content | 06:29

Engaging Non-Traditional Students | 09:30

Alumni Engagement Strategies | 11:08

Measuring Content Marketing Success | 16:56

Breaking Down Silos in Higher Ed | 19:51

Conclusion and Contact Information | 24:10

RELEVANT LINKS:

BrianWPiper.com
EpicContentMarketing.com
Epic Content Marketing - Second Edition
Brian Piper LinkedIn Profile
Brian Piper on X
FYI Episode: Higher Ed’s Future: Addressing SEO and AI with Brian Piper
FYI Episode: Harnessing Technology for Better Alumni Fundraising and Engagement with Charlie Melichar

None

Bart Caylor of Caylor-Solutions.com, The Higher Ed Marketer podcast, and author of the new book Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed, joins FYI host Gil Rogers to talk about how colleges carve out their identities and find students who truly align with their missions. They discuss the thin line between brand awareness and effective lead generation, and the art of targeting niche audiences with discovery-based marketing tactics. Bart stresses the power of forming emotional connections with prospective students, and seek them where they are to be truly effective.

Gil and Bart discuss the magnetic pull of pay-per-click campaigns versus the enduring impact of search engine optimization and content creation. Bart shares ways to become a trusted resource and engage potential students deeply.

For Your Institution Podcast is a production of Mongoose Research.

Welcome and Introduction | 00:00

Bart’s Background and Journey | 00:49

The Higher Ed Marketer Podcast | 01:40

Writing the Book: Chasing Mission Fit | 03:50

Universal Truths of Marketing Strategies for Higher Ed | 08:45

Challenges and Solutions in Higher Ed Marketing | 11:52

How Institutions Can Stand Out From the Crowd | 17:01

Closing and Contact Information | 22:55

RELEVANT LINKS:

Caylor-Solutions.com
Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed
The Higher Ed Marketer Podcast
Bart Caylor on LinkedIn

Scott Novak, founder and CEO of the “Small College Movement,” joins FYI host Gil Rogers to talk about the often misunderstood world of smaller institutions, celebrating their triumphs and discussing the innovative strategies that are turning the tides against their larger competitors.

They discuss Scott’s journey through higher education and what made him found SmallCollegeMovement.com as well as the digital and data-driven tactics that are reshaping recruitment today. This episode spotlights the distinctive benefits that small colleges can offer in a climate that frequently undervalues their contributions. Scott reveals some creative solutions that could help fortify the financial stability of small colleges. It’s a wealth of ideas and information from an expert in his field.

For Your Institution Podcast is a production of Mongoose Research.

Welcome and Introduction | 00:00

Getting to Know Scott Novak: The Journey to Starting Movements | 00:51

The Origin and Mission of the Small College Movement | 02:43

Challenges and Advantages of Small Colleges in Today's Educational Landscape | 06:06

Tactical Advice for Small Colleges: Enrollment and Fiscal Health | 10:20

Embracing the Small College Identity: A Strategy for Success | 18:44

How to Connect with Scott | 21:47

Closing Remarks and Goodbyes | 22:51

RELEVANT LINKS:

SmallCollegeMovement.com
Scott Novak LinkedIn
Small College Movement on X
Small College Movement Podcast Youtube
Small College Movement Podcast Spotify
FYI: How to Save a Dying College: Strategies and Solutions with Seth Odell
FYI: The FAFSA Conundrum and the Quest for Solutions with Joel Bauman

Amanda Craddock, Vice President for Enrollment Management at Coastal Carolina University, joins FYI host Gil Rogers to talk about the surprising outcomes of shifting college deposit deadlines and the FAFSA upheaval. Amanda’s insights promise a fresh understanding of the enrollment landscape that's been reshaped by this disruption. From extending deposit deadlines to hosting FAFSA nights and personalizing financial aid communication, they delve into how Coastal Carolina is adapting to meet the needs of students and their families.

Amanda and Gil discuss how this particular set of students have already undergone a significant set of challenges navigating through the COVID pandemic as well as these challenges now with enrollment. Tune in for an enlightening episode that speaks volumes about the power of adaptability and connection in the realm of higher education.

For Your Institution Podcast is a production of Mongoose Research.

Welcome & Introduction | 00:00

Meeting Amanda Craddock | 00:34

The May 1st Myth and Shifting Enrollment Deadlines | 01:52

Adapting to a New Recruitment Cycle: Strategies and Insights | 02:26

FAFSA Fiasco vs. COVID: Impact on Enrollment | 04:25

Supporting Students Through FAFSA Delays and Beyond | 09:09

Advice for Enrollment Management Professionals | 11:59

Closing Thoughts and Ways to Connect | 16:52

RELEVANT LINKS:

Amanda Craddock’s LinkedIn
Faculty Profile at Coastal Carolina University
FYI: Leadership Through Change and Challenges with Carlos Cano

Akil Bello, Senior Director of Advocacy at FairTest, joins FYI host Gil Rogers to talk about the labyrinth of standardized testing that faces students and institutions each year. With a wealth of experience that spans over three decades, Akil is able to know how best to advocate for students through the process.

As the college application frenzy intensifies, Gil and Akil scrutinize the motivations propelling institutions like Cornell and Yale to bring back testing requirements and how their decisions shape the academic terrain. They also navigate through the thorny issue of college rankings and their influence on perceived university value, prompting a broader discussion on what truly defines success in higher education.

For Your Institution Podcast is a production of Mongoose Research.

Introduction | 00:00

Akil's Journey from Test Prep to Advocacy | 01:06

The Evolution of Akil's 'Why' in Education | 02:23

The Impact of Standardized Testing on Education | 04:36

Revisiting Standardized Tests in College Admissions | 07:40

The Role of Higher Education Institutions in Society | 11:58

Navigating the Complex Landscape of College Admissions | 16:20

Closing Thoughts and Contact Information | 22:35

RELEVANT LINKS:

AkilBello.com
Akil Bello’s LinkedIn
Akil Bello on Twitter

FYI host Gil Rogers travels to San Antonio, TX for the Ellucian Live 2024 conference and chats with other attendees on the floor. He meets up with Sarah Prince of Prince George Community College, Jen McMahon of the University of Montana, and Asia Haney of Huston-Tillotson University.

They of course cover the big topic of the conference, integrating Artificial Intelligence (AI) in higher education to improve student services and staff efficiency. This episode also covers balancing AI with personalized student engagement and leveraging AI for identifying students requiring assistance. Listen for fresh perspectives on using AI for system integration, improving financial aid processes, and enhancing student recruitment and retention by automating and optimizing internal processes.

For Your Institution Podcast is a production of Mongoose Research.

CHAPTER TIMESTAMPS:

Introduction - Conversations From the Floor of Ellucian Live 2024 | 00:00

Talking with Sarah Prince - Exploring Student Success and Technology | 00:30

Using AI to Identify and Help Students in Need | 01:52

Using Technology with SEO | 04:04

Augmenting Early Alert Systems for Student Support | 07:44

The Future of Higher Ed: Embracing Change and Innovation | 09:07

Jen McMahon on AI's Role in Financial Aid and System Integration | 12:29

Improving on the Standard Chat Experience | 15:27

How AI Could Help with FAFSA Rollouts | 18:18

Asia Haney Discusses AI and Technology Integration at Huston-Tillotson University | 23:55

Top Topics in Asia’s Sessions | 25:11

Improving the Engagement Experience from the Student Perspective | 29:00

Closing Thoughts and Future Perspectives | 32:26

RELEVANT LINKS:

Sarah Prince LinkedIn
University of Montana Financial Aid Office
Asia Haney LinkedIn

Laura Magaña, President and CEO of the Association of Schools and Programs of Public Health (ASPPH) and Lisa Sullivan, Associate Dean for Education and a Professor of Biostatistics at the Boston University School of Public Health, join FYI host Gil Rogers to talk about the seismic shifts occurring within higher education and public health. They also dig into the transformative power of higher education and the essential development of a new social contract centered on inclusive excellence. Lisa goes over three reports dealing with public health and education detailing vital recommendations for cultivating environments where every student thrives.

Laura and Lisa, with their extensive expertise, underscore the urgency of adaptability, community collaboration, and collective action in education. Join us for a conversation that will inspire you, and incite action towards a healthier future for us all.

For Your Institution Podcast is a production of Mongoose Research.

Introduction | 00:00

Meeting Laura Magaña | 01:11

Meeting Lisa Sullivan | 02:27

Exploring the Core of Framing the Future 2030 Initiative | 04:00

Analyzing Reports from Expert Panels | 08:13

The Need to Emphasize Human Competencies | 13:49

Implementing Transformative Strategies in Public Health Education | 17:15

Shaping the Future of Public Health Together | 22:04

Discussing Social Justice and Equity | 25:16

Conclusion | 26:49

RELEVANT LINKS:

Laura Magaña LinkedIn
ASPPH.org
Lisa Sullivan LinkedIn
Education for Public Health 2030
Creating an Inclusive Workspace through an Anti-racism Lens
Removing the Graduate Record Examination as an Admissions Requirement Does Not Impact Student Success

FYI, host Gil Rogers travels to San Antonio, TX, for the Ellucian Live 2024 conference and catches up first with Andrew Veatch and then Matt Baker from Mongoose to talk about this year's conference, including the different sessions, and hear what’s going on with the hot topic of the conference: AI, specifically AI chat technologies.

They talk about the shift from traditional, rigid chatbots to AI's potential in offering tailored conversations and delve into the challenges of integrating AI across various departmental systems within higher education.

For Your Institution Podcast is a production of Mongoose Research.

00:00 Opening and Introduction

21:32 Closing Remarks and Next Steps

RELEVANT LINKS:

HelloMongoose.com
Andrew Veatch LinkedIn
Matt Baker LinkedIn

Aaron Basko, author of the new book Find Your Purpose: Manage Your Career, joins FYI host Gil Rogers to talk about the secrets to aligning your innate talents with your professional life. Aaron, with his wealth of experience in higher education, shares how to empower not only students but also seasoned professionals to refine and capitalize on their strengths for a rewarding career.

They also discuss the art of personal branding, the nuances of strategic decision-making, and how to approach resumes and interviews. This episode is rich with strategies to navigate career development even when the going gets tough.

For Your Institution Podcast is a production of Mongoose Research.

00:00 Introduction

01:46 Insights from 'Find Your Purpose, Manage Your Career'

03:37 Applying the Book's Lessons to Higher Education Professionals

06:31 Practical Career Management Advice for Mid to Late Career Shifts

09:34 From Self-Discovery to Career Success: Practical Steps

13:08 Final Thoughts and Takeaways

RELEVANT LINKS:

Aaron Basko LinkedIn
Find Your Purpose: Manage Your Career

Carlos Cano, Director of Undergraduate Admissions at the Stevens Institute of Technology, joins FYI host Gil Rogers to talk about what it’s like steering a college's admissions helm in 2024, against the backdrop of an ever-shifting landscape. Carlos and Gil discuss subtle shifts in student preferences in the wake of the pandemic and the complexities of recruiting in a densely populated state like New Jersey.

Discover the delicate dance of patience and grace in the university admissions scene, particularly in light of FAFSA delays that put students and families on edge this year. Carlos brings his experience and wisdom to the table to let us know that however it goes, it will all end up okay.

For Your Institution Podcast is a production of Mongoose Research.

Welcome | 00:00

Carlos Cano's Journey in Higher Education | 00:46

Navigating the Unique Challenges of New Jersey Admissions | 03:00

The Impact of the Pandemic on Student Preferences | 05:17

FAFSA Challenges and Institutional Responses | 10:06

Maintaining Grace and Understanding in Admissions | 13:25

Leadership and Team Dynamics in Admissions | 18:33

Overcoming Challenges and Looking Ahead | 24:47

Closing and Contact Information | 29:02

RELEVANT LINKS:

Carlos Cano LinkedIn
FYI: NACAC Conversations Part 1 - Navigating the New Normal
FYI: NACAC Conversations Part 2 - Adapting for the Future of Higher Ed

Joel Bauman, Senior Vice President for Enrollment at Duquesne University, joins FYI host Gil Rogers to talk about the recent FAFSA turmoil that has left students and institutions in a bind. With Joel's unique perspective as both a university administrator and a parent, they wade through the choppy aftermath of the FAFSA miscalculation crisis.

Discover how disparities in university resources are creating waves in the financial aid landscape and what this may mean for the future of higher education. As we navigate the often confusing corridors of financial assistance, Joel's insights remind us of the importance of collaboration and the pressing need for enhanced resources and tools.

For Your Institution Podcast is a production of Mongoose Research.

Welcome and Introduction | 00:00

The FAFSA Miscalculation Crisis: Impact and Institutional Response | 01:09

Navigating Challenges: Insights from Duquesne University's Experience | 01:50

The Broader Implications: Equity, Access, and Institutional Resources | 05:32

Joel’s LinkedIn Post | 6:58

Future Directions: Collaborative Solutions and Industry Reflections | 11:27

What Would a Solution Look Like? | 15:22

Positioning the Message | 21:03

Closing Thoughts | 25:01

RELEVANT LINKS:

Joel Bauman LinkedIn
Joel’s LinkedIn Post
Faculty Profile at Duquesne University
NASFAA Statement on 2024-25 FAFSA Launch
NASFAA 2023 Benchmarking Report
NASFAA Career Center
FYI: Tackling FAFSA Delays: Insights for Enrollment Management Professionals with Emily Coleman

Kyle Campbell, the founder of Education Marketer, joins FYI host Gil Rogers to talk about what happens when the dynamic world of TikTok collides with the academic arena of higher education marketing. In a landscape where every second of content is a precious commodity, they dive into why higher education marketing must move past the ‘like’ button to create stories that resonate and inform.

If you're involved in higher education or simply curious about the nexus of social media and academia, this conversation is your playbook for navigating the ever-evolving rules of digital engagement.

For Your Institution Podcast is a production of Mongoose Research.

Opening and Guest Introduction | 00:00

TikTok's Impact on Higher Education | 02:09

Why does TikTok have High Engagement? | 06:47

Mastering Video Content | 12:36

Digital Content Strategy Evolution | 20:05

Closing and Contact Information | 24:38

RELEVANT LINKS:

Kyle Campbell LinkedIn
Educationmarketer.co.uk
Education Marketer Podcast on Apple
FYI: Marketing Plans for Higher Education
FYI: Live Celebration with Allison Turcio, Kyle Campbell, and Teege Mettille

Mary Beth Marks, Executive Director for Strategic Enrollment Marketing and Campus Visits and Events at University of the Pacific, joins FYI host Gil Rogers to talk about the latest information on this year's FAFSA application timelines, and what institutions and students can do to best strategize and prepare for the delayed rollout and the challenges that it will present.

Mary Beth also shares some insights on some of the long-term benefits of the overhaul to the FAFSA, despite the current implementation challenges. These are challenges that face all sides of higher education and this episode offers some good advice on and empathy for dealing with them.

For Your Institution Podcast is a production of Mongoose Research.

Welcome to FYI: Unpacking the New FAFSA Rollout | 00:00

Diving Deep into FAFSA Changes and Predictions | 00:40

Educating Families and Students Amidst FAFSA Delays | 02:49

FAFSA is First Come First Serve | 08:23

Tools for Institutions to Use | 13:25

The Impact of New FAFSA Rollout on Admissions | 14:42

The Adjusted TImeline | 18:54

Closing Thoughts and How to Connect | 24:41

RELEVANT LINKS:

Mary Beth Marks LinkedIn
Faculty Profile at the University of the Pacific
Concept3D Webinar on FAFSA Advice for Enrollment Marketing

Jon-Stephen Stansel, social media strategist in both academia and entertainment industries, joins FYI host Gil Rogers to talk about crafting effective social media strategies. In an industry where platforms can vanish without a moment's notice, they discuss the resilience needed and the importance of having a pulse on the crowd's chatter – the art of social listening that shapes marketing far before a product sees the light of day.

From demystifying the complexity of 'simple' posting to clarifying the blurred lines between managers and creators, this episode underscores the necessity for internal advocacy to ensure that some voices are not just heard but heeded. JS shares key recommendations for effective social media management and self-advocacy, emphasizing the importance of obtaining visibility, engaging with industry conferences, and leveraging one's work for career advancement.

For Your Institution Podcast is a production of Mongoose Research.

Introduction | 00:00

JS Stansel’s Background and Social Media Journey | 00:41

Higher Ed and Social Media: A Comparative Analysis | 02:53

The Challenges of Social Media Management | 12:27

Colleges and Universities Stretching Their Resources | 14:21

Advocating for Social Media Managers | 21:25

Closing Remarks and Contact Information | 31:28

RELEVANT LINKS:

JSStansel.com
Jon-Stephen Stansel LinkedIn
Social Profile on Instagram

W. Kent Barnds, executive vice president for strategy and innovation at Augustana College, joins FYI host Gil Rogers to talk about the current state of this year's FAFSA applications and information which have both been abnormally slow.

Kent shares his invaluable insights into the complexities faced by both students and university staff during this transformative period. Gil and Kent delve into the impact of FAFSA simplification on students and universities, including what offers they are able to make to students and how the degree of certainty they can make those offers directly affects the engagement potential for everyone. Discover the challenges and creative solutions being implemented in admissions offices across the country, as we navigate through the treacherous waters of this transformative period in higher education.

For Your Institution Podcast is a production of Mongoose Research.

Introduction | 00:00

Kent’s Background | 00:31

The Impact of FAFSA Changes | 00:56

How can Institutions Do Better? | 05:39

Exploring Solutions and Future Prospects | 08:20

What Could the Government Be Doing Better? | 15:36

Conclusion | 19:27

RELEVANT LINKS:

W. Kent Barnds LinkedIn
Faculty Profile at Augustana College

Charlie Melichar joins FYI host Gil Rogers to talk about how to use technology effectively to facilitate better connections with alumni and advancement offices.

The conversation also covers Charlie's career journey, starting in radio and pivoting through journalism and public relations, before settling into higher education consulting at his own firm. Charlie makes a good argument that the quality of outcomes from any technological tool depends on the level of understanding and goals set before it ever gets used.

For Your Institution Podcast is a production of Mongoose Research.

Introduction | 00:00

Charlie's Journey into Consulting | 00:45

Transition from Radio to PR | 02:05

Impact of Technology on Jobs | 03:38

Leveraging Technology for Better Human Interactions | 09:11

The Role of Personalization in Engagement | 15:35

Understanding Engagement in Conversations | 21:17

Technology’s Role in Enhancing Engagement | 21:41

The Pitfalls of Over-Targeting and Over-Inviting | 22:51

The Importance of Getting to Know Your Audience Better | 26:07

The Role of Technology in Achieving Better Results | 27:34

The Importance of Personalization and Understanding Your Audience | 29:33

The Importance of Mentoring and Growth Opportunities | 37:13

Conclusion and Contact Information | 38:38

RELEVANT LINKS:

Charlie Melichar LinkedIn

Perry Halkitis, Dean of the Rutgers School of Public Health, published author, and board chair of the Association of Schools and Programs of Public Health, joins FYI host Gil Rogers to talk about public health's future. Perry shares his insights on the importance of preparing public health professionals to leverage technology and improve their interpersonal skills. They discuss how public health professionals were heavily burdened during the COVID-19 pandemic, and how future pandemics may present even tougher challenges.

Perry emphasizes the need for reform in public health education, highlighting the importance of a higher focus on the individual person, incorporating more activism, improving communication skills, and rethinking higher education curriculum to better align with the needs of the workforce.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Guest Background | 00:00

Understanding Public Health and Its Importance | 01:43

Perry's Career Path | 02:04

Role of Association of Schools and Programs of Public Health | 04:18

Challenges in Public Health Workforce | 11:46

The Role of Activism in Public Health | 25:36

The Future of Public Health Education | 26:08

Conclusion and Contact Information | 36:47

RELEVANT LINKS:

Perry Halkitis Faculty Profile from Rutgers University
PerryNHalkitis.com

Brad Barnett, Associate Vice President for Access & Enrollment Management/Director of Financial Aid & Scholarships at James Madison University, joins FYI host Gil Rogers to check back in on the unusual situation this year’s FAFSA delays have put institutions in and what steps can be done by enrollment managers to best prepare for the challenges that those delays present. Brad tells Gil about how institutions like JMU are leveraging tools like net price calculators and fostering an environment of reassurance to ensure that they are in the best position to handle the processing burden of the FAFSA backlog once the decisions start.

Brad contrasts the typical university with those utilizing the CSS profile and how they will differ in processing these backlogs at each place. Brad and Gil reiterate the need for tailored communication strategies in higher ed, particularly for low-income, first-generation students who face compounded barriers to higher education.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00

Discussion on FAFSA Delays and Impact on Enrollment | 01:28

Challenges and Strategies in Financial Aid | 03:25

Importance of Communication | 03:41

Impact of FAFSA Delays on Decision Making | 08:00

Advice for Institutions Navigating FAFSA Delays | 10:42

Potential Impact on Low-Income and First-Generation Students | 14:20

Resources and Support for Under-Resourced Schools | 18:10

Conclusion and Contact Information | 20:30

RELEVANT LINKS:

Brad’s Email Address
Brad’s LinkedIn
Brad’s profile on JMU
FYI: Tackling FAFSA Delays: Insights for Enrollment Management Professionals with Emily Coleman
FYI: How AI and the New FAFSA are Shaping Financial Aid with Brad Barnett

Dave Marshall, the Founder and CEO of Mongoose Enterprises, joins FYI host Gil Rogers for a conversation about how the tides of technology are transforming higher education. Learn from Dave's first-hand experience, as he shares invaluable insights from his pioneering days of online college applications to the current era, where AI and technology serve as catalysts for human connection, breaking down barriers and fostering a deep sense of belonging among students.

Looking forward, Dave predicts that future technology will enable institutions to better understand and respond to students' emotions, tailoring their communication strategies accordingly. Listen in on the conversation now.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:03

Discussion on the Role of AI in Higher Education | 00:29

The Impact of AI on Communication in Higher Education | 01:08

AI and Facilitating Human Connection | 04:45

The Future of AI in Higher Education | 05:40

AI and Enhancing Personalization and Connection | 10:26

AI and the Student Experience | 15:39

Future Predictions for AI in Higher Education | 23:04

Conclusion and Farewell | 33:46

RELEVANT LINKS:

HelloMongoose.com
Dave Marshall LinkedIn
FYI - AI and Academia: ChatGPT in Higher Education with Dave Marshall

Ryan Craig, Managing Director at Achieve Partners and author whose latest book is titled ‘Apprentice Nation,’ joins FYI host Gil Rogers for a conversation about the value and role of apprenticeships in the American economy, strongly arguing for a shift in the current mentality of 'college for all'. The discussion also navigates the reasons why America has not yet become an 'Apprentice nation' and emphasizes the need for higher public investment to boost such programs.

Looking at employer perspectives, Ryan recognizes the importance of partnerships and intermediaries that facilitate the setting-up of apprenticeship programs, and he makes a strong case for integrating real work experiences into educational systems to enhance their future relevance and appeal. This episode shines a spotlight on the transformative role higher education institutions could assume by becoming full-service apprenticeship providers.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00

Discussing Ryan's Background and Books | 00:24

Understanding the Difference Between Internships and Apprenticeships | 03:45

Challenges and Opportunities in Apprenticeships | 06:57

The Role of Higher Education Institutions in Apprenticeships | 14:03

The Future of Apprenticeships and Higher Education | 18:23

Summary and Closing | 22:14

RELEVANT LINKS:

Ryan Craig’s Profile on LinkedIn
Profile at Achieve Partners
Ryan’s Amazon Author Page
Apprentice Nation: How the "Earn and Learn" Alternative to Higher Education Will Create a Stronger and Fairer America
College Disrupted: The Great Unbundling of Higher Education
A New U: Faster + Cheaper Alternatives to College
FYIP Episode: Jeff Selingo
FYIP Episode: Brian Rosenberg
FYIP Episode: Paul Leblanc

College Disrupted: The Great Unbundling of Higher Education

A New U: Faster + Cheaper Alternatives to College

None

Emily Coleman, co-founder and CEO at HAI Analytics, joins FYI host Gil Rogers for a conversation about the recent announcement from the Department of Education that there would be further delays for everyone in receiving their FAFSA information and to start awarding aid packages. Emily and Gil discuss the ripple effects of those delays on college admissions and how enrollment professionals can respond with agility.

Emily suggests that institutions should provide clear communication to families about timeline changes and proactively offer financial aid information sessions. She also emphasizes the importance of working with high school guidance counselors and leveraging third-party geodemographic data for insights. They both agree that while uncertainty exists, enrollment managers can take strategic and proactive measures to navigate this situation effectively.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00

Impact of FAFSA Delays on College Admissions | 00:16

Impact of Artificial Intelligence on Enrollment Strategy | 00:46

Implications of FAFSA Delays for Schools | 01:20

Changes in College Admissions Process | 01:55

Scenarios for Enrollment Leaders | 02:58

Proactive Measures for Schools | 04:16

Communication with Families | 05:00

Impact of FAFSA Delays on Enrollment Management | 09:32

Communication with Families | 12:24

Tactical Advice for Schools | 16:19

Conclusion and Contact Information | 20:30

RELEVANT LINKS:

Emily Coleman’s Profile on LinkedIn
HAI Analytics Website
HAI Analytics Contact Page

Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester and the co-author of Venturing forward, we confront the AI revolution reshaping the very fabric of content creation and SEO. We probe how AI not only crafts and refines content but how it's also redefining user search experiences, as seen with innovations like Google's SGE., joins FYI host Gil Rogers to talk about the future of search engine optimization (SEO), data, and artificial intelligence (AI) in higher education. Brian explains the need for schools to start integrating AI into their processes, rethink their content distribution, and boost the reputability of their domain. He delves into the changing dynamics of search engines and the potential impacts of AI on content creation, search rankings, and community building. Venturing forward, Brian imagines the AI revolution reshaping the very fabric of content creation and SEO. They probe how AI not only crafts and refines content but how it's also redefining user search experiences and expectations, as seen with innovations like Chat GPT.

For Your Institution Podcast is a production of Mongoose Research.

Introduction | 01:01

The Power of SEO in Content Strategy | 02:19

The Importance of Content Strategy in Higher Ed | 04:03

Brian's Journey into Content Strategy | 05:31

The Impact of AI on Content Marketing and SEO | 10:23

The Future of SEO and Content Marketing | 19:13

The Urgency of Adapting to AI and New Technologies | 25:33

Conclusion and Contact Information | 34:09

RELEVANT LINKS:

Epic Content Marketing - Second Edition
BrianWPiper.com
EpicContentMarketing.com
Brian Piper LinkedIn Profile
Brian Piper on X

None

Brian Rosenberg, author of the book “Whatever It Is, I’m Against It”: Resistance to Change in Higher Education, joins FYI host Gil Rogers to talk about the seemingly paradoxical nature of higher education, known for transformation yet resistant to change. Brian’s expertise touches on the inability of most institutions to undergo major change, the sustainable economic models required to address affordability, and the importance of serving students effectively to increase graduation rates.

Gil also asked Brian to weigh in on curriculum design for leadership development, the future of Higher Ed, and how to solve some of the problems with the difference between the cost and the price of college, and what goes on behind the doors with some merit scholarships.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00

Meet Brian Rosenberg: Author and Higher Education Expert | 00:13

Brian's Journey in Higher Education | 01:06

The Role of Reputation in Higher Education | 07:07

The Genesis of Brian’s Book | 11:52

What is Preventing Change in Institutions | 16:40

US News College Rankings | 20:20

The Impact of Cost on Higher Education Accessibility | 24:48

The Future of Higher Education: A Vision for Change | 34:44

Conclusion: The Need for Bravery and Innovation | 38:25

RELEVANT LINKS:

Faculty Profile from Harvard Graduate School of Education
“Whatever It Is, I’m Against It”: Resistance to Change in Higher Education

Kevin Ladd, COO of Scholarship.com, joins FYI host Gil Rogers to talk about the evolution of scholarships.com in its mission to demystify financial aid for students. They go through the importance of launching your scholarship search early and how scholarships.com has evolved to stay a crucial resource amid skyrocketing education expenses.

Kevin dissects the influence of public scrutiny on the future of higher education, ponders the separation of sports from academics, and reflects on the profound impact of COVID-19 on college landscapes. Join us for a compelling exploration into creating a more accessible and economically feasible higher education system.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Guest Background | 00:00

The Evolution of Scholarships.com | 01:53

The Importance of Scholarship Matching Sites | 02:39

The Challenges of Affordability in Higher Education | 03:52

The Role of Institutions in Access and Affordability | 04:52

The Importance of Financial Literacy | 08:40

The Future of Higher Education | 12:45

The Role of Data in Higher Education | 13:17

The Need for Change in Higher Education | 13:39

The Role of Colleges in Community Development | 17:28

Conclusion and Contact Information | 18:42

RELEVANT LINKS:

Scholarship.com Profile
LinkedIn Profile

Seth Odell, founder of Kanahoma - an education marketing agency specializing in Higher Ed, joins FYI host Gil Rogers for an insightful conversation about Seth’s article 'How to Save a Dying College' following the news of his alma mater's closure. The podcast episode highlights the challenges facing higher education institutions looking at potential closure and offers practical solutions for managing these risks, including diagnosing of problems, market shifts, optimizing real estate, and spending into decline for growth.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Guest Background | 00:07

The Journey of Seth Odell in Higher Education | 00:19

The Birth of Kanahoma | 03:39

The Challenges Faced by Higher Education Institutions | 09:38

The Role of Cadence Engagement Platform in Higher Education | 10:00

The Collapse of St. Rose and its Impact | 11:00

The Importance of Diagnosing the Disease Sooner | 23:31

The Need for Institutions to Move with the Market | 23:50

The Role of Real Estate in Higher Education Institutions | 24:48

The Importance of Online Programming | 26:54

The Role of Enrollment in Institutional Decision-Making | 28:59

Conclusion and Contact Information | 30:10

RELEVANT LINKS:

Kanahoma - An Education Marketing Agency
Seth Odell on X
Seth Odell | Linkedin Profile
How to Save a Dying College

Beth Wolfe, Executive VP of Enrollment Management at University of Charleston, joins FYI host Gil Rogers to get spicy as they mix the heat of Buffalo Wild Wings with the burning questions of enrollment management in higher education. They start off mild but quickly escalate, tackling topics from the pandemic's impact on college admissions to inventive strategies for keeping cool when the pressure mounts.

Beth imparts wisdom on the courage it takes to lead with innovation, make data-driven decisions, and stay genuine amid the dual challenges of professional life and also mango habanero hot sauce.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Structure of This Episode | 1:15

Mild - Beth’s Background | 3:23

Medium - Recent College Fair Roadshow | 6:51

Hot - What’s Different Now Post-COVID? | 11:30

Getting To Know Students’ Stories | 14:37

Biggest Challenge? Staffing | 16:21

Mango Habnero - Supporting Hybrid Opportunities | 19:44

Nashville Hot - How to Become More Data-Driven | 25:39

Contact Info and Closing | 32:36

RELEVANT LINKS:

Beth Wolfe University of Charleston Faculty Profile
Beth Wolfe LinkedIn
Higher Ed Social Podcast
Beth Wolfe on X
Beth Wolfe on Instagram
Beth Wolfe Email
FYIP - Using Recruitment Time Right with Teege Mettille

Stephanie Geyer, Director of Digital Strategy & Innovation for the University of Montana, joins FYI host Gil Rogers to dive deep into personalization in marketing and content creation. Their discussion addresses the common challenges that prevent effective personalization and sheds light on the intricate process of crafting personalized user journeys and creating enough content for different segments.

Stephanie also discusses a critical part of any marketing strategy - measuring success. She shares her insights on tracking and engagement rates, the significance of source attribution, and how to understand the impact of your efforts in this episode filled with valuable insights, practical tips, and a fresh perspective on higher education marketing.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Stephanie’s Background and History | 1:10

The Transformation of Marketing in Higher Ed | 4:51

Serving Different Audiences | 9:15

Personalizing Content and Experiences | 14:12

Prioritizing Personalization Efforts | 20:07

Marrying Online and In-Person Personalization | 23:45

Marketing Haircuts | 26:23

The Three Most Important Things | 27:55

A Year in the Future | 30:56

“How Did You Hear About…” | 35:36

Summary & Closing | 37:30

RELEVANT LINKS:

Stephanie Geyer’s LinkedIn Profile
University of Montana
University of Montana Marketing Department

Paul LeBlanc, President of Souithern New Hampshire University, joins FYI host Gil Rogers to talk about the transformative power of education, and how you use it to reach the position of president of a university. We get a good insider’s glimpse into LeBlanc's thoughts by discussing his books - "Students First" and "Broken" - that challenge the status quo and call for a revolutionary shift in higher education and care systems.

We explore the intricate world of online education, AI technology, and theorize about the effects. The pandemic has also thrown us into a whirlwind of change, impacting mental health and the learning experiences of students. Paul shares how can we mitigate these effects.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Paul’s Background and History | 1:19

Remembering High School Teachers | 4:14

Why Did You Do The Hard Thing? | 6:46

Takeaways From The Books | 13:16

SNHU and Virtual Learning | 23:33

Learning During Covid | 28:59

Paul’s AI Outlook | 35:12

Contact Info and Closing | 39:07

RELEVANT LINKS:

Paul LeBlanc Email
SNHU President’s Corner
Paul LeBlanc LinkedIn

Dr. Gregory Williams, President of Odessa College, joins FYI host Gil Rogers to the importance of fostering a student's sense of belonging on campus and challenging the conventional educational system to create improved solutions. If you've ever wondered how to increase student persistence, retention, and success, this is an episode you can't afford to miss. Gregory explains the four principles he enacted at Odessa College, the positive impact eight-week courses have on faculty and students, and he and Gil discuss the art of being flexible in policy-making to keep students in mind.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Gregory’s Background and History | 0:49

Why is Student Belonging so Important? | 2:37

How Gregory got into Education | 6:48

Principles for Successful Faculty | 10:10

Flexible Policies | 13:33

The Role of Technology | 20:18

How to Use Resources Wisely | 26:21

The Optimistic Perspective | 29:09

Summary & Closing | 31:43

RELEVANT LINKS:

Gregory Williams Email
Gregory Williams Twitter Profile
Gregory Williams LinkedIn Profile
Odessa College Welcome From the President

Caitlin Runne-Janczy, Chief Academic Officer at Science Interactive, joins FYI host Gil Rogers to share her expert insights into the world of online science education, also revealing some fascinating findings from the recently published Annual Lab Report.

Caitlin talks about how the COVID-19 pandemic's abrupt push towards online learning has undoubtedly left its mark on education, especially in the scientific realm. But also how now we have a chance to distinguish between emergency remote education and true online distance learning. Caitlin also gives some predictions on the future of online science education. From the importance of hands-on components to the coexistence of online and on-campus learning, listen in for a compelling exploration of online science education's current state and promising future.

For Your Institution Podcast is a production of Mongoose Research.

CHAPTER TIMESTAMPS:

Intro | 0:00

Traveling for Conferences | 0:42

Caitlin’s Background and History | 3:53

What Does Science Interactive Do? | 6:42

Online Lab Benefits | 9:25

Annual Lab Report Findings | 10:19

Distane Learning vs Remote Learning | 12:55

Surprising Report Results | 15:27

Concerns With Online Courses | 17:54

What is Quality Matters? | 22:57

Caitlin’s Outlook on the Future | 24:38

Contating Caitlin | 28:31

Summary & Closing | 28:48

RELEVANT LINKS:

Caitlin’s LinkedIn
Science Interactive About Us
FYIP: Sasha Peterson Episode
Science Interactive 2023 Annual Lab Report

Brad Barnett, Associate Vice President for Access & Enrollment Management/Director of Financial Aid & Scholarships at James Madison University, joins FYI host Gil Rogers to give his unique perspective on the new FAFSA, based on his own experience with Higher Education. Hear about how the new FAFSA is set to redefine Higher Ed.

Brad talks about how FAFSA and the new Student Aid Index on student success and institutional health are connected, and the implications this could have on the eligibility of students. They also discuss how Artificial Intelligence could redefine financial aid modeling strategies. This episode is a must-listen for anyone keen on understanding the future of financial aid and its implications on higher education.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Brad’s Background and History | 0:09

Changes With the New FAFSA | 4:57

What Are Colleagues Talking About? | 7:57

What Happens When the Money Runs Out? | 11:13

What Should FAFSA First-Timers Know? | 15:13

Five Years From Now | 18:34

Summary & Closing | 25:16

RELEVANT LINKS:

Brad’s Email Address
Brad’s LinkedIn
Brad’s profile on JMU

Emily Coleman, co-founder and CEO at HAI Analytics, joins FYI host Gil Rogers for a conversation about how her company, HAI (Human and Artificial Intelligence) Analytics, uses predictive modeling to help institutions make decisions. They discuss how Emily’s love of numbers eventually led to founding her company, also what’s happened to the middle class, how that has affected higher ed enrollment demographics, and what the new age of AI means for technology and data in Emily’s estimation.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Emily’s Background and History | 0:37

Loving Numbers and Data | 4:17

Insourced Approach vs Outsourced Approach | 7:56

Affording College as the Middle Class | 14:38

Hiring For Admissions Teams | 19:28

The Need to be Data Driven | 21:39

Summary & Closing | 24:29

RELEVANT LINKS:

Emily Coleman’s Profile on LinkedIn
HAI Analytics Website
HAI Analytics Contact Page
FYI Podcast with Teege Mettille

Jeff Selingo, bestselling author and podcaster, joins FYI host Gil Rogers to explore the future of Higher Education through Jeff’s predictions and insight. They examine the current state of college admissions, grapple with the challenges enrollment teams face, and stress the importance of skill-focused education over traditional majors. They also dissect the potential role of AI in reshaping the admissions process and student experience. They break down how AI can facilitate more human interaction, assist students in essay editing, and revolutionize the entire admissions process. Listen as they delve into the potential of a one-stop method and the crucial role of a VP for enrollment in enhancing the student experience.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Jeff’s Background and History | 0:45

What Jeff’s Currently Working On | 5:38

What is a Workplace? | 8:35

The Impact of AI in the Future | 11:03

The Scale of Admissions | 14:10

Connecting and Supporting the Student Experience | 17:48

Creating a New Office for Current Students | 22:23

Connecting with Jeff | 25:04

Summary & Closing | 21:02

RELEVANT LINKS:

Jeff Selingo Website
Subscribe to Next Newsletter
Future U Podcast
Jeff Selingo LinkedIn Profile
Jeff Selingo Threads Profile
Jeff Selingo Twitter Profile
Jeff Selingo Instagram Profile

Join FYI host Gil Rogers for the second half of conversations from the 2023 NACAC Conference. In this episode, Gil’s guests address the hurdles of college affordability, financial aid, and guiding students to the right educational institutions. They also dissect alternative pathways like community college and trade school, and discuss the best ways to support students in their transition from high school to college during these unprecedented times.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Guest Intros | 0:35

Predicting the Future of Higher Ed | 2:12

Direct Admission | 4:33

Early Decision | 10:00

First Generation Students | 14:19

Focus on Branding | 19:13

Advice and Optimism | 20:41

Summary & Closing | 23:48

GUEST CONTACT LINKS:

Carlos Cano LinkedIn
Carlos Cano Twitter
Courtney Minden Email
Dana Lambert Email
Jen Nuechterlein LinkedIn
Kaila Groben Email
Kaila Groben LinkedIn
Kevin O’Sullivan Email
Kevin O’Sullivan LinkedIn
Kevin O’Sullivan Twitter
Sarah Smith Email
Scott Novak Website
Todd Rinehart Email
Todd Rinehart LinkedIn
Todd Rinehart Twitter
Janey Stephens Email
Elora Thomas Email

Join FYI host Gil Rogers for a collection of conversations from the 2023 NACAC Conference. In this episode, Gil’s guests discuss the challenges that they have been dealing with in the past and present and ways that they and their institutions have developed to address them.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Guest Intros | 0:37

Challenges Facing Higher Ed | 2:19

Talking about Access | 5:32

SCOTUS and DEI | 10:04

Higher Ed Affordability | 14:16

Summary & Closing | 19:13

GUEST CONTACT LINKS:

Carlos Cano LinkedIn
Carlos Cano Twitter
Courtney Minden Email
Dana Lambert Email
Jen Nuechterlein LinkedIn
Kaila Groben Email
Kaila Groben LinkedIn
Kevin O’Sullivan Email
Kevin O’Sullivan LinkedIn
Kevin O’Sullivan Twitter
Sarah Smith Email
Scott Novak Website
Todd Rinehart Email
Todd Rinehart LinkedIn
Todd Rinehart Twitter
Janey Stephens Email
Elora Thomas Email

Jenny Rickard, CEO and President of Common App, joins FYI host Gil Rogers for a conversation from the 2023 NACAC Conference about challenges with the current college application process. Jenny shares insights on how small changes could bring large benefits in accessibility, and the real underpinnings of college choice that are tied closely to a school’s affordability, and how it all ties to the compelling mission of the Common App - reaching out to students facing barriers that prevent them from applying to college.

For Your Institution Podcast is a production of Mongoose Research.

CHAPTER TIMESTAMPS:

Intro | 0:00

Jenny’s Background and History | 0:26

Becomign CEO of Common App | 3:45

The Accessibility and Equitability of the Application Process | 8:03

Access, Affordability, and Attainment | 13:14

The Limiting Factor of Affordability | 15:33

Is the Institution a Good Fit? | 16:41

Connecting with Jenny | 20:40

Summary & Closing | 21:08

RELEVANT LINKS:

Jenny Rickard Profile on Common App
Common App Homepage
Jenny Rickard LinkedIn
Jenny Rickard X Account
NACAC Homepage
2023 NACAC Conference Page

Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, Kyle Campbell, the founder of Education Marketer, and Teege Mettille, the Director of Enrollment Access at Enroll ML, all join FYI host Gil Rogers for a special live episode and a deep dive into the complex world of higher education marketing and enrollment with a panel discussion with these top industry experts. Hear from each expert as they share their biggest concerns and discuss solutions to issues currently facing the Higher Education landscape.

For Your Institution Podcast is a production of Mongoose Research.

RELEVANT LINKS:

Allison Turcio LinkedIn
AllisonTurcio.com
The Application with Allison Turcio Podcast on Apple
Kyle Campbell LinkedIn
Educationmarketer.co.uk
Education Marketer Podcast on Apple
Teege Mettille LinkedIn
Enroll ML Website
The Admissions Directors Lunchcast on Apple
College Cost Transparency Initiative
HAI Analytics Webinar on Financial Aid Optimization
IHE Survey of College and University Business Officers
IHE Survey of College and University Admissions Directors

Gordon Boyes, CEO of Concept 3D, joins FYI host Gil Rogers for a conversation about different aspects of accessibility. They discuss the origins, recent past with COVID, and the future of the industry going forward. Gordon goes over what it looks like and the benefits of factoring in Accessibility from the beginning, and Gil connects good accessibility practices with good marketing practices.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Gordon’s Background and History | 0:40

Colorado Connection | 1:55

The Future of Accessibility | 3:44

Websites and the ADA | 5:39

Re-evaluating Post-COVID | 7:48

Convergence with Marketing | 10:34

Summary & Closing | 11:44

RELEVANT LINKS:

Gordon Boyes Profile on LinkedIn
Concept 3D Website
Concept 3D Blog
Concept 3D Contact Page
FYI Podcast with Alexa Heinrich
ADA Website

Becky Klein-Collins, VP of Research and Impact at CAEL, joins FYI host Gil Rogers for a conversation about the options there are for intermediary credentials before reaching a bachelor's degree, and what options there could be with implementation through community colleges. They discuss why the market is demanding these solutions and what they could look like.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Becky’s Background and History | 0:57

Economic Mobility Report Background | 2:46

Making Stackable Programs | 8:07

Common Themes of the Report | 10:08

Equity Design Practices | 11:04

Introducing New Occupations | 15:26

Summary & Closing | 18:34

RELEVANT LINKS:

CAEL.org
Making A Difference For Adult Learners Report
CAEL Conference Registration
CAEL Newsletter Subscription

Sasha Peterson, CEO of Science Interactive, joins FYI host Gil Rogers for a conversation about options institutions have to expand science education that doesn’t involve building new labs or facilities. They discuss the ins and outs of available alternative learning methods, and what strengths and weaknesses they see in each one.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Sasha’s Background and History | 2:22

History of Science Interactive | 5:48

Remote Learning Challenges for Science | 8:51

Choosing to Change Careers | 10:24

The Post-Pandemic Landscape | 13:26

Finding the Right Balance | 16:35

Science Liabilities | 18:16

The Growth of STEM | 21:21

Summary & Closing | 23:51

RELEVANT LINKS:

Science Interactive Website
Sasha Peterson on LinkedIn
Email Sasha Peterson
Strategic Curriculum Workshop Page
SmokersofEM on Twitter

Laurie Pulido, CEO at Ease Learning, joins FYI host Gil Rogers for a conversation about what learning design is, and how institutions can use learning design in online educational spaces with D.E.I. (Diversity, Equity, and Inclusion) initiatives to benefit and more naturally motivate students and schools in meaningful ways.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

The Origins of Online Learning Design | 2:57

Why is DEI at the Center | 5:10

The Equity Part of DEI | 9:45

Using the Way People Learn | 12:29

Who Has the Voice | 16:28

Backwards Design | 18:09

Applying the DEI Rubric | 21:55

Summary & Closing | 24:22

RELEVANT LINKS:

Ease Learning Website
Laurie’s Profile on Ease Learning
Ease Learning DEI Rubric Link
Laurie Pulido on LinkedIn
FYIP: Admissions Denied: Exploring Inequity on College Campuses

Teresa Valerio Parrot, Principal at TVP Communications, joins FYI host Gil Rogers for a conversation about the role of marketers on college campuses, and how we can update both the message and the messaging to be more effective with current and prospective students.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Teresa’s History and Background | 0:53

Waiting Until May 1 | 4:10

Need For Grace and Understanding | 5:57

Connecting Just to Connect | 8:48

Connecting With Inner Audiences | 12:46

Students as Customers and Consumers | 14:36

Shift in the Business Model for Higher Ed | 15:58

Reimagining the Recruitment Funnel | 18:04

Summary & Closing | 21:08

RELEVANT LINKS:

TVP Communications Website
Trusted Voices Podcast
Call to Action Blog on Inside Higher Ed
Teresa’s Profile on Twitter
Teresa’s Profile on LinkedIn

Scott Jaschik, formerly Editor of Inside Higher Ed, joins FYI host Gil Rogers for a conversation celebrating Scott’s career and contributions. Scott goes over some of the peaks of his career in Higher Ed journalism, his history at Inside Higher Ed, from the strangest stories to the most challenging, and what he thinks the future will bring.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

The History of Inside Higher Ed | 1:20

Scott’s Highlights From Inside Higher Ed | 3:15

Navigating COVID | 5:36

Scott’s Strangest Story | 7:08

Merging With Times Higher Ed | 10:01

The Future of Higher Ed | 12:46

AI In Higher Ed | 14:30

Summary & Closing | 17:01

RELEVANT LINKS:

Inside Higher Ed Website
Scott Jaschik on LinkedIn
Scott’s Articles on Inside Higher Ed

Teege Mettille, the Director of Enrollment Access at Enroll ML, joins FYI host Gil Rogers for a conversation about where valuable time slips away during the recruitment and admissions process, and what can be done with data, technology, and a bit of a peek under the hood to fine tune the admissions engine at any institution, resulting in both a stronger return, and a happier and more effective team.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Teege’s Background and History | 1:14

The Admissions Directors Lunchcast | 3:25

Using Admissions Time Efficiently | 4:46

How Much Time is Wasted | 7:05

The Problem of Overloaded Counselors | 11:04

Breakdown of Time Spent Recruiting | 14:32

Change How You Hire | 18:49

The Right Time With the Right Students | 22:11

Summary & Closing | 26:36

RELEVANT LINKS:

Enroll ML Website
The Admissions Directors Lunchcast on Apple
Wisconsin Association for College Admission Counseling
LinkedIn for Teege Mettille

Andrew Veatch, VP of Technology at Mongoose Research, and Jon Caruso, a Product Manager also at Mongoose, join FYI host Gil Rogers for a conversation about the changing landscape of SMS compliance, particularly in the ways it affects Higher Education. Still emerging from a time in which there were practically no rules, in the current environment it is very important to understand the expectations, regulations, and also best practices around messaging students from your institution.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Andrew and Jon’s Backgrounds | 1:11

Why Institutions Need Compliance | 3:10

Where Did the Rules Come From? | 5:10

A History of SMS Messaging | 7:28

Telecom Companies Cracking Down | 10:25

Why Does This Matter? | 13:00

Opting In | 15:00

The Risks of Compliance | 18:06

The Golden Rule Still Applies | 19:40

Summary & Closing | 20:24

RELEVANT LINKS:

The Mongoose Research Website
The Campaign Registry Website

Kyle Campbell, the founder of Education Marketer, joins FYI host Gil Rogers for a conversation about different ways and strategies to market for Higher Ed, and dig into how to use tools like LinkedIn to be successful. They also go over certain strategies to employ in your marketing efforts and also some to avoid.

For Your Institution Podcast is a production of Mongoose Research and is produced by University FM.

LinkedIn Schedule Pressure | 0:00

Intro | 2:00

Education Marketer Description | 3:35

LinkedIn Content Thinking | 5:56

Vulnerability in Publishing | 8:05

Utilizing WhatsApp | 14:40

Develop a Content Plan | 17:15

Customer Segmentation | 22:30

“What’s Marketing Doing?” | 26:20

Summary & Closing | 28:48

Independent Educational Consultant Michelle McAnaney, aka the College Spy, joins Gil Rogers on FYI to share her insights on college admissions, campus tours, and parental concerns. They cover everything from in-person versus virtual events to ways you can level up your communications to attract more prospective students.

Intro | 0:00

Why Hire a College IEC? | 1:45

Parental Concerns | 5:00

Discovering a Campus Culture | 6:25

Culture on campus | 7:55

The College Spy Card Deck | 11:38

Cadence Chat | 14:25

Level Up Your Campus Experience | 15:13

Virtual Visits & Online Experiences | 18:26

How Students Are Researching Colleges | 25:30

How to Get in Touch with an IEC | 28:26

Summary & Closing | 31:00

HigherEducation #Admissions #CampusTour

Allison Turcio, host of Enrolify's "The Application" podcast joins Gil Rogers on FYI to talk about the current challenges facing enrollment marketing. The two pass topics back and forth, from the great resignation and quiet quitting to the importance of in-person events and adapting new technology like AI.

Intro and the challenges in enrollment marketing today | 0:00

Taking care of what you need to at the moment | 3:00

Juggling in-person and virtual programs | 5:40

Budget Problems | 10:04

Discover Cadence | 13:33

The Great Resignation & Quite Quitting | 14:07

Everything Looking and Sounding the Same | 17:47

Showing versus Telling | 19:30

Incorporating AI & Other Technologies | 20:55

Summary & Closing | 23:35

HigherEducation ##EnrollmentMarketing #Admissions

Alexa (Alex) Heinrich, an award-winning social media strategist and accessibility advocate, sits down with FYI Host, Gil Rogers, to discuss social media accessibility. They discuss best practices for creating content that is more accessible to all audiences - including the do's and don'ts alt text and emojis, as well as how creating accessible content has an impact on your marketing efforts.

Intro & Alexa’s Background

Discovering Social Media Accessibility

Defining Accessibility | 5:30

Best Practices for Accessible Multimedia Content | 7:25

Emojis, emojis, emojis | 9:40

Mongoose Testimonial | 12:53

Beyond Accessibility | 14:30

How To Properly Input Alt Text | 16:02

Summary & Closing | 19:48

Learn more about Mongoose at MongooseResearch.com

Learn more about social media accessibility at https://accessiblesocial.substack.com/

Nathan Kahl, Director of Communications at George Mason University, joins FYI Host , Gil Rogers, to discuss the evolution of communication practices and platforms, as well as how the addition of ChatGPT can aid higher education professionals with their jobs. This bonus episode of FYI was taped live at Mongoose's Masterclass, an exclusive virtual event for its clients.

FYI Host with the most, Gil Rogers, sits down with Dr. Ann Lyn Hall, CEO of Prosperity Works. They discuss the economic impact a degree has on students and their families. They also dive into Ann Lyn's research on what higher education staff can predict when they send strategic text nudges, and how the timing of those nudges has a significant impact.

Intro | 0:00

Getting students connected | 2:40

Taking a look at Dr. Ann Lyn Hall’s Dissertation | 5:45

Cadence Chat | 8:22

Dos and Don’ts of Text Nudges for Retention | 9:00

Communication Matters | 16:20

Summary & Closing | 17:52

Learn more about Prosperity Works: www.prosperityworks.net

Social-organizational psychologist Dr. Leanna Son Hing joins us to discuss inequity on college campuses, specifically in the world of admissions. She uncovers many hidden biases using real-world examples and offers tips for colleges and universities to create a culture of support at their institution.

Intro | 0:00

Admissions-Related Issues with Bias | 4:15

Universities Are Trying, But We Still Won’t See Equality | 10:50

Addressing Pipeline Issues | 18:25

Tips to Minimize Bias | 24:10

Closing & Summary | 30:15

Intro | 0:00

What is Chat GPT? | 0:50

How is Chat GPT interacting in the current Higher Ed Space? | 7:00

Chat GPT as a Skill | 10:20

Cadence by Mongoose | 13:32

ChatGPT Impacts in Software | 14:00

Key Benefits of Using Chat GPT | 18:37

Higher Ed’s Leverage of Chat GPT | 21:53

Closing + Connect with Our Guests | 28:37

Show Notes:

Intro | 0:06

VR, AI, and more in Higher Ed | 4:26

Access to Content and Curriculum | 8:10

Integrating Technology on Campus | 11:16

Cadence by Mongoose | 18:19

The Impact of Climate Change on Ed Tech | 18:50

Including the Pandemic’s Impacts on Higher Ed | 23:30

The Student Perspective |25:58

Closing & How to Get Bryan’s Book | 29:35

Giveaway | 31:07

With higher ed departments prepping for a new year, it's the perfect opportunity for a forecast. Scott Jaschik, Editor at Inside Higher Ed, runs down the Top Ten Higher Ed Stories for 2023.

With the ubiquity of technology and the ascendance of gaming and Esports in the United States, particularly with the students colleges and universities serve, it is important that technology reflect all of society. Dr. Kishonna Gray joins Mongoose to discuss how to create a virtual space that is inclusive, safe, and engaging.

In 2025, we will see a multi-decade “demographic cliff,” resulting from declining birth rates during the Great Recession. In this episode of For Your Institution, Mongoose talks about ways schools can meet this challenge. Topics discussed include how colleges can regain trust as it erodes in higher education and how institutions can differentiate themselves from their peers to increase enrollment.

Giving Tuesday raised $2.7 BILLION in 2021. And we anticipate that number only increasing this year! Ensure your campus and Advancement teams are prepared by watching this For Your Institution episode with Brian Gawor, Vice President of Research at RNL, and Lauren Jaeger, the resident fundraising expert at Mongoose, where they discuss ways to make your Giving Tuesday campaigns successful.

As institutions evolve and undergraduate enrollment continues to decline, it’s more important than ever for institutions to prioritize recruiting for their graduate programs. In this episode, you'll hear tips and best practices on how to recruit current undergraduate students and recent alumni to be graduate students at your school. Our guests are Lauren Kicak, Graduate Admissions at Canisius College and Mike Seaman from Mongoose.

Institutions have the best intentions to create a thoughtful and thorough admissions process. However, between the deadlines, documents, events, meetings, travel, etc., the college search process can become unwieldy for prospective students and their families.

Dr. Liz Gross from Campus Sonar and Dayana Kibilds from Ologie discuss how institutions can identify and remedy the pain points in the Admissions process for prospective students and families.

How does a parent view a college campus when visiting with their child? This episode of FYI gives you a unique perspective on making sure your institution's campus is checking the boxes for guardians. Our guest, Mike Gluck, is an experienced Marketer with Gluckworks and an invested parent of two students exploring their future.

You'll find insight on little things your college or university should highlight on campus visits, who would be a good tour guide, and things some parents find at schools that might be turn-offs.

The world of digital engagement is greatly impacted and hopefully improving the student experience. To learn more, we worked with Higher Ed Dive to survey higher education leaders about their plans for the future of chat and text. In this episode of 'For Your Institution,' we discuss the results of the survey to which 150 higher ed leaders responded.

A lot is happening on college campuses in August and September and the calendar can be hectic. So, Mike Kochczynski, Lena Militello, and Jenn Diethorn from Mongoose are here with tips on how to plan your communications, including texting but incorporating all channels.

Dr. Yancey Gulley joins Mongoose FYI to discuss Diversity, Equity, and Inclusion, important topics on campuses throughout the United States. Dr. Gulley spent 15 years as a college administrator prior to moving into a faculty role. Using his extensive experience in student affairs, Dr. Gulley has a long history of advocating for social justice within educational contexts through his scholarship, teaching, publications, presentations, trainings, and volunteer endeavors.

Your school's CRM is a powerful took, vital to your communications strategy. But, when it comes to texting features, you might not be maximizing student engagement. Jessica Stonish from Mongoose hosts an expert panel discussing the challenges of texting students through an institution's CRM versus using an engagement platform.

The key to increasing donor participation is building and nurturing your alumni community.

Dr. Louis Diez is the VP of Community at Almabase, with an incredibly diverse and accomplished background. He leads the Donor Participation Project and its voluminous catalog of content, while also balancing annual fund management at many institutions, most recently as the Executive Director of Annual Giving at Muhlenberg College in Pennsylvania. He explains to methods and best practices to making your alumni engaged and happy.

How many emails you send might not matter as much as what you're communicating to alumni. Ashley Budd, the Director of Marketing Operations for Alumni Affairs and Development at Cornell University, gives tips and advice on their institutions alumni engagement strategies.

Whether they are post-traditional, first generation, or high school graduates, students need to feel welcome at your school. And the concept of "belonging" is misunderstood. In this episode of For Your Institution, Mike Kochczynski speaks with Dr. Lisa Nunn, with tips and advice on how to ensure your students feel recognized and accepted

Neal Foard has 25+ years of experience in marketing and has created exceptional campaigns and advertising for brands like Lexus, Budweiser, Toyota, and top universities, including developing UCLA's video series, “The Optimists.” Neal also shares inspirational videos about the better side of everyday people on his social media accounts. We'll discuss how higher ed teams can use storytelling to their advantage, the importance of conversational marketing, and best practices for storytelling with him.

Mike Kochczynski and Greg Bauch are joined by Bob Johnson to discuss the best ways colleges and universities can guide students through enrollment and reduce summer melt. This conversation includes tips specific to financial aid confusion and the right amount of messages to send.

Bob Johnson has held higher ed leadership positions in marketing and enrollment for more than 25 years. Since starting as an independent consultant in 2006, he's worked with 86 colleges, universities, and professional associations to develop strong marketing communication strategies, which includes serving as a long-time chair of the AMA Symposium for Higher Education.

On this episode of For Your Institution, Greg Bauch and Mike Kochczynski from Mongoose are joined by Andy Morris, the Senior Associate Director of Enrollment Management & Recruitment for the College of Community & Public Affairs at Binghamton University to talk about the evolution of recruitment tools and how to best utilize them.

FYI Hosts Greg Bauch and Mike Kochczynski are joined in discussion by Slade Thackeray, the Founder of SPARROW Counseling Services and a former academic advisor in higher ed to talk about managing burnout across your campus. The discussion offers perspective to higher ed professionals trying to do a lot with a little, providing valuable insight into the capabilities people have and how they can use them to support students and fellow staff members.

For Your Institution is back as Greg Bauch, Jessica Stonish, and Lexi Croisdale from Mongoose run down the steps to running a higher ed communication campaign that gets results. Whether your college is looking to build relationships with students, parents, or alumni, this conversation will help.

Parents and guardians are a big influence on students, and parent involvement doesn't end when the college search has finished. In this episode of For Your Institution, Mike Kochczysnki and Greg Bauch are joined by Dave Becker, CEO of CampusESP, to talk about the best ways to engage with parents as they help students in their college journey.

Giving Day is a huge part of your Advancement Team's fund raising efforts. With traditional fundraising methods becoming outdated, your advancement teams may be wondering how to make the most significant impact with this year’s. Mike Kochczynski and Lauren Jaeger from Mongoose take questions and offer expert advice on Giving Day strategies.

Higher education is a competitive landscape, which has only escalated in recent years. What are some ways in which your school can stand out? This episode of FYI covers everything from website maintenance to the importance of authenticity.

Greg Bauch and Mike Kochczynski discuss student engagement and answer questions about enrollment, yield and retention in higher education.

With enrollment down across the country, colleges and universities are working hard to remain competitive.

On this episode of For Your Institution, Mongoose teammates Mike Kochczynski and Greg Bauch discuss the trends in higher ed and how schools can adjust their communication strategies to reach students. The panel talks about the future of virtual events and hybrid learning, enrollment and marketing trends in higher ed, and the importance of establishing your school's ROI.

Texting college students is very effective. And, while it's legal for non-profit schools to text students and prospects, there's so much involved before you hit send. This discussion covers the basics of legalities and higher ed best practices.

Mike Kochczynski and Greg Bauch from Mongoose go over everything from gaining consent to opt-out language.

Chat's What (S)he Said is a collaborative podcast between Mongoose and our friends at Enrollify. In this episode, Zach and Nicole talk about ways to level to increase interactive with students through your institution's website. From quick hacks like A/B testing top ranking blog posts, to more labor-intensive solutions like creating a majors and minors recommendation engine based on known data of your visitors, there’s something for every department in higher ed.

How many texts and emails are too many texts and emails? What's the best strategy for retaining Community College students? Students need your help year-round, and winter break is no exception. Mongoose higher ed experts Mike Kochczynski and Greg Bauch answer questions from staff at colleges and universities on some of the best practices to guiding students through obstacles to make sure they succeed.

While the term "personalization has been overused, the concept is critical. Robotic language and mass texts and emails will miss the mark with Gen Z. In this episode of For Your Institution, Zach Busekrus and Nicole Gates talk about how your students need to to know that they're communicating with actual humans, with tips on how best to personalize your messages.

Higher ed experts Mike Kochczynski and Greg Bauch have an in-depth discussion on ways to drive enrollment through the holidays, setting you up for success in 2022.

Prospective students don’t forget about their college search because your school is off for the holidays, and continuing your student recruitment efforts through the winter months gives you an edge in a competitive recruiting landscape.

If the goal is the reach students, it's important to use the correct tools. Should colleges use their CRM texting feature or a texting platform? Josh Bieck from Mongoose, a former Assistant Director of Admissions, talks about the drawbacks of using a feature and how it's not always easier or less expensive.

Students will tell you the best ways to connect with them, and what your school can do to make a difference in their decision. The question is, are you listening?

Zach Busekrus, founder of Enrollify, hit the road this fall to speak with current college students to learn first-hand about how they want to be communicated with and what their on-campus experience looks like this year.

From fixing your website to recruiting the help of alumni, this podcast is full of tips on how to engage Gen Z and prospective students.

Communicating with Gen Z is crucial for your institution, and we're always looking for ways to help you reach students effectively.

As part of our For Your Institution Podcast series, we wanted to share a joint venture between Mongoose and Enrollify. We're calling the monthly podcast Chat's What (S)he Said. A conversation about fresh ideas for communication strategies and tactics that attract, engage, and delight Gen Z hosted by Mongoose's Nicole Gates and Enrollify's Zach Busekrus.

Giving Tuesday set a new record in the United States with $2.47 billion dollars raised in 2020 from 34.8 million donors. With proper planning and the right strategies in place, colleges and universities are poised to set their own fundraising records this year.

Mongoose Higher ed engagement expert Mike Kochczynski and ed tech marketer Jessica Stonish dive into seven proven strategies for a successful Giving Tuesday.

Topics covered:

The current state of fundraising in higher ed
Best practices for planning and executing texting campaigns
Examples of successful giving campaigns

Students are reporting COVID-19 mental health challenges but not taking advantage of your support services. What's the disconnect? Schools need to be proactive in bridging the gap and guiding students through the troubled landscape.

Student engagement experts Juliet Pacer and Zach Sandecki dive into the data around COVID-19 and student mental health, breaking down Inside Higher Ed’s article, “Students Struggle but Don’t Seek Colleges’ Help” with 12 actionable tips to help better support your students.

Your college’s website is the number one most influential source for high school students during their college search. While your school's website is loaded with information, it's hard for students to sort through it all.

More than 1 in 4 students will leave your institution’s website if they’re frustrated and can’t find the information they need.

So what’s the fix?

This podcast with Amy Kilpatrick and Jeff Meece from Mongoose covers what students are looking for on your website, how to best structure your onsite content, and best practices to increase the number of RFIs coming through your website.

Learn how to handle opt-outs, how to protect important data, and the do's and don'ts of using links in texts, and so much more. No two schools are the same, so your institution needs a unique texting policy to ensure governance and compliance. In this webinar, Mike Kochczynski and Lauren Mack from Mongoose explain what your school needs to do to be compliant. Plus, they answer real Text Policy questions from real schools.

“Sending a link in your first text message is akin to asking someone to marry you on the first date.” - Shad Hanselman

Mike and Shad discuss

Best practices for ensuring gift fulfillment
Opt-out language in advancement texting
How texting creates a natural pause to conversations, allowing your fundraising staff to better tackle unexpected questions
Whether or not to include links in advancement messaging

MongooseResearch.com Implementation Specialist and Medaille Adjunct Professor Meredith Shaul joins Greg Bauch for a discussion on how college instructors are doing their best to educate and engage remote students.

College faculty have been competing with smart phones and screens for years. Now it’s even harder to hold court with multiple remote distractions and the comforts of home. There are ways to motivate, engage, and inspire remote learners.

In this conversation, we discuss:

Keeping at-risk students interested
Building a community in remote times
Tips for keeping your class engaged

On this episode of ‘For Your Institution’ Mike Kochczynski speaks with Brennan Barnard, author and college counseling and admissions expert. Brennan discusses his thoughts on how best to help students choose schools, how rankings are detrimental to the process, and why he loves working in admissions.

No one cares about your goals. Harsh, but it’s the right mindset to have when it comes to fundraising. The right story will make people care about your cause. Lori L. Jacobwith is our guest on this episode of the #ForYourInstitution podcast and she discusses intelligent fundraising.

When you listen to alums, you give them a better experience, which leads to a higher percentage of gifts. Mike Kochczynski from Mongoose speaks with Brian Gawor, Vice President of Research at Ruffalo Noel Levitz, about improving fundraising and alumni engagement through storytelling.

The landscape of college sports is about to change. In this episode of FYI, Mike Kochczynski speaks with Joe Nocera - Author, Business Journalist - about the Fair Pay to Play Act, the California bill of law just passed that allows college athletes to hire agents and make money from endorsements, and what this means going forward.

While it's important to be inclusive, it's possible that the labels we use can hinder students before they even take their first class. On this episode of FYI, Mike Kochczynski from Mongoose speaks with Dr. Yancey Gulley, Associate Professor in the Higher Education Student Affairs program at Western Carolina University, about the pitfalls of labels, the need to distinguish when to group students into categories, social justice, and many other fascinating higher education topics.

What’s the difference between auto-dialers and colleges that send mass texts to students? Attorney Adam Bowser, Partner with the D.C. law firm Arent Fox and an expert on consumer protection and privacy laws, joins FYI - For Your Institution - to discuss the Telephone Consumer Protection Act and the legalities of texting students.

Colleges and universities are facing many issues, and they’re not just financial. Rick Seltzer from Inside Higher Ed discusses the social, economic and demographic issues bearing down on schools, and the importance of serving the needs of students going forward.

Cutler Andrews, Senior Vice President of Fundraising Consulting at Ruffalo Noel Levitz, talks about how schools can re-imagine their approach to advancement to increase engagement and alumni gifts.

What is the future of content for higher ed, and what lessons can we learn from the evolution of file sharing? Hugh McGuire, co-founder of Rebus Foundation, joins Greg Bauch for a conversation on content accessibility and the possibilities that exist with Open Textbooks.

All millennials are not the same, and your institution could be making a mistake by lumping many people of the same age group together. If you’re grouping your students and prospective students by generational stereotypes, you’re not serving their needs (or yours). Dr. Scott Cline, Vice President of Enrollment at California College of the Arts, talks about the importance of data and the problem with lazy generational labeling.

Students need to find a school that is the right fit for them. Dr. Walter Kimbrough, President of Dillard University talks with Mike Kochczynski about creating value in school programs, managing institutional goals with revenue realities, handling controversy on campus and running a school in 2019.

“I think I would benefit more if a school took an interest in who I am today, rather than who I was when I was 20.”

A great conversation on advancement with Dr. Jay Dillon, founder of Alumni Identity. Jay talks with Mike about how institutions should change the way they think about and view alums and donors, and how that strategy has led to better results for USF and UCLA. (Plus, hear the best subject line he’s ever used - 23% open rate!)

Is a story more powerful than statistics? Ellen Treanor, Assoc. Vice President of Brand Strategy at Southern Utah University explains how engaging students with storytelling can make a huge difference in your enrollment efforts.

St. Michael’s Assistant Director of Admissions Jake Joseph discusses how a small Northeast school connects with students and prospective students. In an informative conversation with Mongoose’s Mike Kochczynski, Jake stresses the importance of being authentic, how to make your school stand out in a competitive region and how peer influence is still as big a factor in recruiting.

An in-depth discussion on integrating records and contacts from Salesforce to your texting platform. Mongoose Lead Software Developer, Nick Forysinski, and Mongoose President, Dave Marshall, talk about the best practices for defining your contacts, SMS opt-ins and opt-outs, and managing multiple values in the opt-out fields created by Salesforce.

Chris D’Orso, Associate Director of Admissions at SUNY Brockport, discusses social media in higher education, with tips on managing various school social platforms, interacting with students, and finding the right times to inject personality into your posts. Mongoose’s Mike Kochczynski hosts the conversation.

Mongoose’s Dave Marshall and Andrew Veatch discuss the best practices for higher ed institutions to manage texting preferences in an enterprise environment. Topics covered include how to handle student opt-outs and choosing the right staff members to send texts.