Marketing for Humans: Recent Episodes
Christina Frei
Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice. It's about human-scale marketing between humans. Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you. But how to do this? Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing Genius. Christina Frei talks about this with business owners, sharing the secrets of owning your voice and landing on one core strategy that brings in great clients.
Marketing for Humans, Bringing the Human Back into Marketing. Christina Frei is a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. She helps you become the compelling expert of your field, so you can get great clients by being you.
Sarah Santacroce:
Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.
As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!
Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.
Sarah's Links:
My visit to Sarah's Humane Marketing show.
Grow Your Business without Social Media Workshop
Sarah Santacroce's Website
Sarah's YouTube Channel
Sarah's Twitter Feed
Sarah's Freebie: The One-Page Marketing Plan - Humane Marketing
Make Facebook One Click Safer
The Books Sarah Mentioned:
The Membership Economy by Robbie Kellman Baxter
The Art of Gathering by Priya Parker
The Book of Beautiful Questions by Warren Berger
Discover your Innate Marketing Genius type here.
Hiring a web designer is an investment and I want you to feel confident when you do this. Maureen Ciaccio, a web developer and designer in Marlborough, MA, is here to help. She outlines exactly what you need to get the biggest bang for your website dollar. She also addresses why it matters and some of the pitfalls clients encounter along the way. She’s the perfect person to address this because she’s been creating websites since 2011and has a long track record in the ad and marketing industries.
Maureen Ciaccio's website
Today I am joined by Kristi Mitchell, a digital marketing expert in upstate New York. Kristi brings calm and sanity to your social media and other digital marketing. In our conversation, Kristi helps us think strategically about being on social media, and she emphasizes the importance of engaging not just posting. She also tells us why research is so helpful in your digital marketing. She finally touches on how to make your funnel effective. Working on a funnel? Wondering how to be more intentional and strategic on LinkedIn and Facebook? Listen on, my friend.
Kristi Mitchell's Website
Discover your Marketing Archetype
Visit Innate Marketing Genius to find out more.
Purchase The Generosity Practice Book.
Today I am joined by Lexie Sparrow, a business coach who leads with Human Design. Like myself, Lexie makes sure your business reflects your strengths. Today’s chat is specifically about developing your offer. She touches on the 3 biggest mistakes new service providers make when creating their offer/services and 5 places to promote your new offer for easier sales when you’re a new service provider. Let’s get the scoop from Lexie.
Lexie Sparrow's Website
Discover your Marketing Archetype
Visit Innate Marketing Genius to find out more.
Purchase The Generosity Practice Book.
Today I am joined by Gina Ahtof, promotional items queen based in Metrowest Massachusetts. Gina owns Promo Print Plus, a promotions and design company that helps you stay top of mind with your clients. Let me assure you we are not going to talk about how to buy tons of swag so that your client sees your logo all the time. It’s way more thoughtful and nuanced than that. In this episode, Gina offers an alternative to business cards, a creative way to use QR codes on stickers, and reasons to give someone a great pen. We also addressed sustainability, which I think of when imagine lots of plastic pens sailing out into the world. Gina speaks to that. So let’s learn how to treat your clients well using strategically chosen promotional products.
Gina's Website - Promo Print Plus
Discover your Marketing Archetype
Visit Innate Marketing Genius to find out more.
Purchase The Generosity Practice Book.
Shannon Giordano will tell you she’s not a digital native but she loves social media when it’s used for good: to connect us, to share authentically, and to build relationships. She is passionate about helping business owners and entrepreneurs build a strategy to authentically share their products and services online. Her goal is to get the best return on investment from social media marketing. What gets her out of bed in the morning, other than her 3-year-old chinook, Gracie, and the need to get her kids up for school, is helping business owners and entrepreneurs build the social media community they dream of.
We discussed:
How to get clients on Instagram
How to build trust on Instagram
What makes a Facebook group actually work
What to do about all the negative impacts of social media
Examples of what works for all of this
Shannon's Website: Serendipity Social Media
Discover your Marketing Archetype
Visit Innate Marketing Genius to find out more.
Purchase The Generosity Practice Book.
Marketing for Humans, Bringing the Human Back into Marketing. Hello. I’m Christina Frei, and I’m a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you.
Kc Rossi is a Business & Leadership Coach who helps high-achieving CEOs and entrepreneurs go from people-pleasing burned-out perfectionists to profitable powerhouses.
She’s been a full-time entrepreneur since 1991 and has built six and 7+ figure businesses. Kc is a Certified Aromatherapist, Mind-Body Eating Coach, and NLP Practitioner. This allows her to bring an integrated and intuitive approach to her coaching.
Today Kc shares the realities of being a leader, especially as a woman. One of the challenges is burnout and Kc has a lot to say about this. Plus, she touches on the difference between glossy marketing and substantive marketing and why it matters. We chatted about emotional intelligence and Kaizen and even capsule wardrobe.
Kc Rossi's website
Discover your Marketing Archetype
Visit Innate Marketing Genius to find out more.
Purchase The Generosity Practice Book.
Today I have a special treat. We are joined by KyAnn Anderson, the leader of the WH Wolfpack, named after Wim Hof, the cold plunge guru. KyAnn started this group in November 2020 with her husband and another couple. By November, it had grown to 30 people. Now, even in February, 20+ people show up to dip in the Atlantic Ocean north of Boston 2x a week. What I appreciate about KyAnn is that she embodies one of the marketing archetypes I study: the Celebrator. She loves to bring the good life, and she’s a walking party wherever she goes. Just ask the Wolfpack members. She’s a natural marketer, on Instagram with lots of jolly posts about in the ocean. I’ve personally been inspired by KyAnn’s fortitude and have been cold-dipping since June 2021. 2 days after I recorded this, I did one of the hardest things I’ve ever done: dipped in 40 degree water during an ice storm and low tide.
KyAnn's Background
KyAnn has been a registered Architect and LEED Accredited Professional since 2007.
While remaining active in design, KyAnn’s career focus shifted in 2016, when s he started utilizing her talents to increase health and wellness through helping others, following her battle with cancer. Her role as Marketing Director of CannMed Events (founded by Medicinal Genomics) prioritizes cannabis science, innovation, and collaboration, to advance the industry and improve patient care, by way of CannMed, a yearly cannabis science conference.
@whwolfpack on Instagram
Discover your Marketing Archetype
Visit Innate Marketing Genius to find out more.
Purchase The Generosity Practice Book.
Marketing for Humans, Bringing the Human Back into Marketing. Hello. I’m Christina Frei, and I’m a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you.
Today’s guest is an internationally best selling author of Intropreneur: Strategies to Build Your Business as an Introverted Entrepreneur. Jen Jones. A successful real estate agent and business coach, Jen has been in business for over 20 years. She has successfully scaled businesses by building deep, meaningful relationships with her clients that inspire repeat business and referrals. She lives by the motto go deep not wide.
These days, Jen helps introverts get more business by helping them play to their strengths. In this interview, she addresses the 5 strengths an introvert brings to networking, 3 ideas on networking amidst strangers, and the ins and outs of becoming a best-selling author. Let’s hear from Jen.
Discover your marketing archetype. in 5 minutes.
Intropreneur Book by Jen Jones
I’m Christina Frei, and I’m a marketing consultant for service-based professionals, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you.
Today’s episode is a marketing field study with 3 seasoned financial advisors . We’re going to peal back the curtain and look at what’s been working for them in their marketing? Where are their clients coming from? What are they exploring next? These are professionals with established careers and a solid roster of clients, and with all the marketing shiny toys out there, isn’t it time to take a step back and look at what’s actually working? Let’s meet our panel.
Discover your marketing archetype.
Panelists:
Shawn Cook
Matthew Schroeder
Catherine Valega
I’m Christina Frei, and I’m a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you.
Today’s episode is a panel of 3 coaches, including a life coach, a relationship coach, and a business coach. These are seasoned professionals who are going to share their secrets of what’s working in their marketing. Call this a marketing field study of sorts. I invite you to check in with yourself on what resonates, instead of thinking you have to do it all. Marketing is always a test to see what works after all. Let’s hear from our panel.
Discover your marketing archetype.
Panelists:
Elaine Blais
Kim Dawson
Susan Trotter
I’m Christina Frei, and I’m a marketing consultant for solo business owners. My focus is helping my clients become the compelling expert of their field, where they get great clients by being who they are.
Today’s episode is with Product-Based Service professionals. These folks serve their clients thoughtfully, but with a product in the mix. Our three guests are at different phases in their business, so you’ll some insights into what’s working for specific business needs. We do a good ole fashioned field study, and check in on what’s working. So sit back and be inspired for your own marketing.
Tell a better brand story: Discover your marketing archetype.
Panelists:Becky Suciu, Furniture Re-finisher
Mary McRae, J. Hilburn Associates
Lolli Leeson, Juice+, Tower Garden, and Health Coach
Hello. I’m Christina Frei, and I’m a marketing consultant for solo business owners. My focus is helping clients become the compelling expert of their field, where they get great clients by being who they are.
Today’s episode is a wellness and transformational professionals marketing field study , where I speak with 3 business owners who are great at what they do. Each one shares what’s actually working, which is the opposite needing to do 10 strategies and hoping for the best. Not sustainable. So let’s stop and check in with some experts. I personally would LOVE to have have cracked all the cool new marketing apps, but I’ve built my business on studying what works. Let’s hear from these transformational professionals and understand what’s working for them so that you can make better choices with your own marketing.
Discover your marketing archetype.
Panelists:Lisa Dahl
Heather Maguire
Lauren d'Agostino
I’m Christina Frei, and I’m a marketing consultant for solo business owners. My focus is helping my clients become the compelling expert of their field, where they get great clients by being who they are.
Today’s episode is a real estate marketing field study, where I speak with 3 agents who are great at what they do. It’s so easy to chase the marketing shiny toy, and there’s always urgency to try something new to get more clients. But it’s not sustainable to do it all, so we’re going to stop for a second, and check in on what’s working, in particular for these experts. I too can get enamored by marketing ideas and take a bunch of programs to solve this, but I’ve built my business on studying what works. Let’s hear from these real estate professionals and understand what’s working for them so that you can make better choices with your own marketing.
Discover your marketing archetype.
Panelists:
Maura Allard
Christine McCarron
Carey Gatto
Marketing for Humans: Bringing the Human Back into Marketing.Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your genius type here.
Season 5: Marketing Hotseats
I decided that I needed to show the magic of people’s deepest why in action. In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat, invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so. If you want some calmer, more authentic marketing ideas, these are your episodes.
Today we meet with Brooke Adams Law, writer, writing coach, and now book coach based in Stratford, CT. Brooke wrote a powerful devotional for Advent which I followed with friends last December. It was down-to-earth and yet beautifully inspiring too. Brooke’s novel Catchlight, won the Fairfield Book Prize in 2019 and is available on Amazon. She is now turning her attention to helping other writers create their books. From a marketing perspective, Brooke is an Adventure Guide, where sees what's possible for others and lives my example. Let’s talk to Brooke, learn about her work, and come up with some ideas for her marketing that are right for her.
Meet with Christina
Brooke Adams Law
Marketing for Humans: Bringing the Human Back into Marketing.Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your genius type here.
Season 5: Marketing Hotseats
I decided that I needed to show the magic of people’s deepest why in action. In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat, invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so. If you want some calmer, more authentic marketing ideas, these are your episodes.
Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.
Today I’m doing a Marketing Hotseat with Sarah Prescott, a dog trainer based in Wenham, MA. Sarah has helped me train my own Norwich Terrier, and it turns out that she raised puppies at the Guide Dogs for the Blind in California. There, she gained deep satisfaction in teaching young pups to grow into well-socialized Guide Dogs. After tons of research and testing, Sarah has her own method, where it’s all about personal discipline and leadership absolutely essential to train a dog effectively. Sarah is a Celebrator, which means she wants to bring the good life to others and does so with her own special flair. Let’s meet Sarah and come up with some great marketing ideas.
Dog Coach LLC
Meet with Christina
Marketing for Humans: Bringing the Human Back into Marketing.Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your genius type here.
Season 5: Marketing Hotseats
I decided that I needed to show the magic of people’s deepest why in action. In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat, invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so. If you want some calmer, more authentic marketing ideas, these are your episodes.
Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.
Today we talk to Stephanie Audette Connor, a graphic designer based in Worcester County, Massachusetts. Stephanie does beautiful work with clients, a great person to hire for a re-design, and she started with a BFA in graphic design from MassArt. Then after working at a few agencies, Stephanie stuck out on her own and hasn’t looked back since. In my Pepperlane community, I hear good things about Stephanie consistently, and today we’re going to look at her marketing through the lens of a Nurturer. That means Stephanie loves to make it safe for others to thrive. This factors into her work as a graphic designer and her marketing decisions, which you will see in a moment. Please welcome, Stephanie Audette Connor.
Meet with Christina
Stephanie Audette Connor
Marketing for Humans: Bringing the Human Back into Marketing.Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your genius type here.
Season 5: Marketing Hotseats
I decided that I needed to show the magic of people’s deepest why in action. In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat, invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so. If you want some calmer, more authentic marketing ideas, these are your episodes.
Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.
Today we will hear from Jesse Debenedictus, founder of WORKS, a remodeling company based in Gloucester, MA. Jesse’s team specializes in kitchen and bathroom renovations, they really do it all, which you will hear about soon. Jesse first became an entrepreneur in eighth grade, when he gardened and landscaped for local families. A few years after college, he realized that construction, from digging foundations to designing custom carpentry, was his first love and he founded WORKS. Jesse is an Adventure Guide, which means he sees what’s possible for his peeps way before they do and he takes bold action in his own life and work. Let’s hear about Jesse’s business and do a marketing brainstorming session to bring out this bold Adventure Guide.
Meet with Christina
Works by JD
Marketing for Humans: Bringing the Human Back into Marketing.Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your genius type here.
Season 5: Marketing Hotseats
I decided that I needed to show the magic of people’s deepest why in action. In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat, invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so. If you want some calmer, more authentic marketing ideas, these are your episodes.
Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.
Today we hear from Karen Delano, parenting coach with a Conscious Parenting certificate, a Simplicity Parenting Family Life Coaching certificate, and Transformational Coaching training. Karen works with moms to slow down and get clear on what they want for their families so they’re living their lives intentionally – by their plan, not someone else’s. Karen is a Nurturer Innate Marketing Genius, which means she loves making it safe for others to thrive. Let’s meet Karen and learn about her work and do some brainstorming about her marketing direction.
So there you go: marketing ideas for a Nurturer.
Meet with Christina
Karen Delano
Marketing for Humans: Bringing the Human Back into Marketing.Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your genius type here.
Season 5: Marketing Hotseats
I decided that I needed to show the magic of people’s deepest why in action. In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat, invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so. If you want some calmer, more authentic marketing ideas, these are your episodes.
Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.
Today we hear from Amy Bucher, portrait and family photographer based in Marblehead, MA. In her own words, Amy wants to make you feel comfortable and look your best in a stress-free environment, while delivering thoughtful and storytelling images to promote your business. Amy has been a full-time professional photographer since earning a Bachelor’s degree in Photography with a minor in Marketing in 1996, Amy has done it all. I determined she is a Celebrator, so I’ll focus on that during the episode. Let’s welcome Amy Bucher.
Meet with Christina
Amy Bucher
Jenn Wentworth
Marketing for Humans: Bringing the Human Back into Marketing.
Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your genius type here.
Season 5: Marketing Hotseats
I decided that I needed to show the magic of people’s deepest why in action. In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat, invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so. If you want some calmer, more authentic marketing ideas, these are your episodes.
Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.
Today’s episode is with Francie King, a personal biographer and owner of HistoryKeep. Francie King, is a longtime interviewer, writer, and editor whose articles and personal profiles have appeared in magazines and journals throughout New England. Her background includes leadership roles in many Boston area industries, and she has worked as a journalist and writer for more than 30 years. Francie is a Steady Presence, someone who acts as a pillar in her community and loves to offer her deep well of resources to people. Let’s hear this marketing brainstorming session with Francie.
Meet with Christina
Francie King
Marketing for Humans: Bringing the Human Back into Marketing.
Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your genius type here.
Season 5: Marketing Hotseats
I decided that I needed to show the magic of people’s deepest why in action. In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat, invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so. If you want some calmer, more authentic marketing ideas, these are your episodes.
Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.
Today we will be hearing from Lisa Ann Schraffa Santin, a personal stylist based in the North Shore of Boston. Lisa is a Door Opener, which means she loves opening up doors of perception for people, and she has a background with Eileen Fisher. She cares deeply about sustainability, which I love because I just figured out how to buy used clothing online on Thredup. Working with Lisa means you will feel great every day by owning a sustainable, empowering wardrobe that works for your lifestyle. Let’s welcome Lisa!
Meet with Christina
Lisa Ann Schraffa Santin
Jenn Wentworth
I’m Christina Frei, founder of Innate Marketing Genius, where marketing is grounded in your unique way of helping people. I have identified 5 Innate Marketing Genius types with their own deepest why in service to others. This includes Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your type here.
Today I am featuring 4 Celebrators. This is the Innate Marketing Genius type that brings the flair, whether through humor, fun, or beauty. Your deepest why is wanting others to live the good life. Here are 4 business owners who address what works for them in their marketing and what they've learned along the way. Everyone on this panel is a great marketer, so I can't wait for you to hear their ideas and insights. Enjoy the panel!
Sarah Prescott, Dog Coach LLC
Michael Dolce, Web Designer
Keri Califano, Real Estate Agent, William Raveis
Becky Suciu, Furniture Restorer
I’m Christina Frei, founder of Innate Marketing Genius, where marketing is grounded in your unique way of helping people. I have identified 5 Innate Marketing Genius types with their own deepest why in service to others. This includes Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your type here.
Today I am featuring 4 Steady Presences. This is the Innate Marketing Genius type that operates as the calm in the storm. Your deepest why is assuring people they have what they need to move forward, and you do that by offering deep expertise, deep resources, and even a deep network of people. Often Steady Presences don't want to stand out, so the question is always how to distinguish yourself. This panel consists of 4 business owners who address what works for them in their marketing and what they've learned along the way. Everyone on this panel is a great marketer, so I can't wait for you to hear their ideas and insights. Enjoy the panel!
Kate Hollis, Copywriter - Sales Copy
Jeff Rolke, Goldcoast Mortgage Services
Maureen Pomeroy, Pomeroy Law PC. Business Attorney
Mike Stare, Doctor of Physical Therapy, Personal Trainer, Certified Board Nutritionist, Spectrum Fitness
I’m Christina Frei, founder of Innate Marketing Genius, where marketing is grounded in your unique way of helping people. I have identified 5 Innate Marketing Genius types with their own deepest why in service to others. This includes Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your type here.
Today I am featuring 3 Door Openers. Door Openers offer lots of ideas and ways of looking at things. Your deepest why is showing all the possibilities in perception. Here are 3 business owners who address what works for them in their marketing and what they've learned along the way. Everyone on this panel is a great marketer, so I can't wait for you to hear their ideas and insights. Enjoy the panel!
Andy Cahill, Life Coach
Jeffrey Kelley, Digital Marketer
Judi McLaughlin, Copywriter
I’m Christina Frei, founder of Innate Marketing Genius, where marketing is grounded in your unique way of helping people. I have identified 5 Innate Marketing Genius types with their own deepest why in service to others. This includes Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your type here.
Today I am featuring 4 Adventure Guides on this panel. This is the Innate Marketing Genius type that sees what's possible for your peeps way before they do, as far as big goals. Your deepest why is making sure people live life to the fullest. Here are 4 business owners who address what works for them in their marketing and what they've learned along the way. Everyone on this panel is a great marketer, so I can't wait for you to hear their ideas and insights. Enjoy the panel!
Carey Gatto, real estate agent
Jen Jones, introvert networking expert and real estate agent
Jim Zartman, Enneagram expert
Noelle Leblanc, co-working space owner
I’m Christina Frei, founder of Innate Marketing Genius, where marketing is grounded in your unique way of helping people. I have identified 5 Innate Marketing Genius types with their own deepest why in service to others. This includes Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your type here.
Today I am featuring 4 Nurturers. This is the Innate Marketing Genius type that brings sanctuary to any situation. Your deepest why is making it safe for others to thrive. Here are 4 business owners who address what works for them in their marketing and what they've learned along the way. Everyone on this panel is a great marketer, so I can't wait for you to hear their ideas and insights. Enjoy the panel!
Peyton Pugmire, Intuitive Reader and Artist
Amy Berenson, Life and Career Coach
Amanda Hammett, Millennial Translator
Sarah MacBurnie Liporto, real estate agent
Find out your own genius type!
Today's episode features Jeffrey Kelley, digital marketing expert based in the Seattle WA area. His company, AssetLab is a one-stop shop for social media, website design, google and bing ads, and event marketing. He specializes in online events that go viral, especially for non-profit organizations. Today Jeff is going to share his 5 top recommendations for marketing during COVID, because business has gone online like never before and he is perfectly positioned to talk about this. i can't wait for you to hear his advice. Here is Jeffrey Kelley.
Asset Lab Website
Innate Marketing Genius Assessment
The Innate Marketing Geniuses FB Group
Susan Barron Finn runs a Digital marketing company called Rise Above Noise, and she helps her clients stay authentic on social media and email marketing. Susan is a generous soul and I can’t wait for you to meet her and listen to her ideas. Let's get started.
Susan Finn Online
Rise Above Noise Facebook Group
Innate Marketing Genius Assessment
The Innate Marketing Geniuses FB Group
Our guest today is Jen Jones, introvert networker extraordinaire. Jen runs a successful real estate business in the Sturbridge, MA area and runs a very active Facebook group for people who want to get better results with their networking. It's called Connect and Elevate. Let’s hear what Jen has to say about Networking for Introverts.
Connect & Elevate Facebook Group
Innate Marketing Genius Assessment
The Innate Marketing Geniuses FB Group
Today, it’s all about “How to Sell Using Email.” And our guest is Jackie Zuk, owner of Next On Scene. Jackie is a powerhouse that helps her clients get results with their emails, and today, she’s sharing her secrets so that you can get results too. Jackie is an all around digital marketing expert, and I recommend that you check out her masterminds on Nextonscene.com.
Next On Scene
Innate Marketing Genius Assessment
The Innate Marketing Geniuses FB Group
For today’s episode, we’re taking a deep dive into How to Change the World as a Business Owner in a time of Black Lives Matter and COVID-19. Di Ciruolo owns Staffing Studios, a staffing company based in the North Shore of Boston, and she runs a Facebook Group called Ally Up! that helps educate people about diversity and the nature of oppression. She is scheduled to publish a book of the same name soon. Andy Cahill is a transformational coach who has held white caucuses and supports different organizations dedicated to diversity. They are not officially marketing professionals, but both own their own businesses AND are making a difference related to diversity. Let's hear how they are showing up with courage in this time.
Ally Up Facebook Group
WonderDome Podcast
Mindful Creative - Andy Cahill's website
Innate Marketing Genius Assessment
The Innate Marketing Geniuses FB Group
Today we will hear from Kate Hollis, a copywriter based in the Boston area who will share how to create great content on a consistent basis. I hired Kate to do a sales page and an automated email series, and she totally got my voice. She’s also been part of the Massachusetts Historical Commission and has a background in HR, managing a team. Here’s Kate!
Kate Hollis
Innate Marketing Genius Assessment
The Innate Marketing Geniuses FB Group
Today's episode features Zack Reboletti, an SEO expert based in Chicago IL. That’s his entire gig: SEO. It’s his true passion. You might find that odd and so did I when I first hired him earlier this year, but it turns out that SEO is not simply mechanical like I thought. There’s a lot going on that I wasn’t aware of which you'll hear about in this episode. I hope you feel the same way once you’ve listened to Zack. I mean, hey, if it gets you great clients, right? Here is Zack Reboletti.
Web Focused
Innate Marketing Genius Assessment
The Innate Marketing Geniuses FB Group
Marketing for Humans: Bringing the Human Back into Marketing. I am devoting Season 2 to answering 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses?
Erin Dicarlo and Lauren Watts run Dovetail Companies, which serves aging populations and their families so they make the right decisions and have the means to do it. These gals are part of a culture change aimed at giving more respect to those in their 80s, 90s . They work regularly with this more vulnerable population, so et’s hear from Erin and Lauren.
Marketing for Humans on Spotify
Marketing for Humans on Apple Podcast
Video of the Interview
Dovetail Companies
Christina Frei - Innate Marketing Genius
Marketing for Humans: Bringing the Human Back into Marketing. I am devoting Season 2 to answering 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses?
Becky Suciu owns Becky’s Furniture by Design, where she helps you fall back in love with your furniture. A mom of two, Becky puts her industrial design background to work when she restores your furniture to a look you didn’t know was possible. Also, Becky has a truck and she knows how to use it. She wanted me to let you know that. Let’s hear what Becky has to say about navigating this time period.
Marketing for Humans on Spotify
Marketing for Humans on Apple Podcast
Video of the Podcast
Becky's Furniture by Design
Becky's YouTube Channel with Boxes and Bags Craft Videos
Christina Frei - Innate Marketing Genius
Marketing for Humans: Bringing the Human Back into Marketing. I am devoting Season 2 to answering 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses?
Chip Parrish is a team leader and top performing real estate agent in Denver, CO, Fairfield, CT, and Westchester, NY. Chip’s real estate success is woven deeply into how he serves the wider world, including orphans in Nepal and homeless people in the U.S. Let’s hear how Chip is managing this interesting time with his family and his business.
Marketing for Humans on Spotify
Marketing for Humans on Apple Podcast
Video of the Interview
Chip Parrish - Discover Shelter
Christina Frei - Innate Marketing Genius
Marketing for Humans: Bringing the Human Back into Marketing. I am devoting current episodes to answering 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses?
Dr. Mike Stare is the Director and Owner of Spectrum Fitness Consulting, LLC, in Beverly and Bedford MA, an approach grounded in physical therapy and a true knowledge of the human body. He is transitioning his in-person, local business to an online approach, and it’s quite a project. He’s the perfect person to discuss the 3 questions, so let’s chat with Mike Stare.
Marketing for Humans on Spotify
Marketing for Humans on Apple Podcast
Video of the Interview
Spectrum Fitness
Orthopaedics Plus
Christina Frei - Innate Marketing Genius
Marketing for Humans: Bringing the Human Back into Marketing. This podcast is all about building trust and keeping things humans. Well, what better time to dig into THAT topic than now? How are you staying human through all this, as an individual as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses?
Pamela Driscoll is a life coach based in Marblehead, and works mainly with women entrepreneurs to help them achieve their dreams in an embodied way. Pam holds powerful masterminds and workshops around money and goals and more, and today I’m happy to welcome her to the show. Let’s hear from Pam Driscoll.
Marketing for Humans on Spotify
Marketing for Humans on Apple Podcast
Video of this Podcast
Pamela Driscoll Coaching
Christina Frei - Innate Marketing Genius
Marketing for Humans: Bringing the Human Back into Marketing. This podcast is all about building trust and keeping things humans. Well, what better time to dig into THAT topic than now? How are you staying human through all this, as an individual as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses?
John Guanci is a business coach who works with high achievers and he has an interesting background. He was in the food service industry for years, is trained as an E-Myth business coach, and has done the Mindfulness Based Stress Reduction (MBSR) training with Jon Kabat-Zinn.
Video of the Interview
Marketing for Humans on Spotify
Marketing for Humans on Apple Podcast
John Guanci Coaching
Christina Frei - Innate Marketing Genius
Marketing for Humans: Bringing the Human Back into Marketing. This podcast is all about building trust and keeping things humans. Well, what better time to dig into THAT topic than now? How are you staying human through all this, as an individual as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses?
I am very happy to welcome Diane Meehan , director of business development at Pepperlane. Pepperlane is an organization that helps moms and mom supporters build their businesses. If you are wondering how you’re supposed to get more clients right now and are tempted to just give up, I would ask you to consider Diane’s offerings. It could be the key to making the income you need during this time.
Marketing for Humans on Spotify
Marketing for Humans on Apple Podcast
Video of the Interview
Pepperlane
Christina Frei - Innate Marketing Genius
Marketing for Humans: Bringing the Human Back into Marketing. This podcast is all about building trust and keeping things humans Well, what better time to dig into THAT topic than now? How are you staying human through all this, as an individual as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses?
In this episode, we’ll get to hear from Valerie King and Josie Ambroise of VK Realty Group in Southern Connecticut. These women are community builders, gifted real estate professionals, and sisters. They both get real about life in these times, mostly talking about just staying the course and riding it out. After all, they’re part of a company, Keller Williams that is, that was born out of adversity.
Marketing for Humans on Spotify
Marketing for Humans on Apple Podcast
Video of the Interview
VK Realty Group
Christina Frei - Innate Marketing Genius
Marketing for Humans: Bringing the Human Back into Marketing. This podcast is all about building trust and keeping things humans. Well, what better time to dig into THAT topic than now? How are you staying human through all this, as an individual as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses?
Andy Cahill is a transformational leadership coach and personal development coach north of Boston and works with individuals, business leaders, and corporate management. In this interview, we addressed the basic questions, but we went further, addressing mindful eating and how it relates to the virus, how this moment is a heightened version of what is always true, and how we can come together online in a way that serves our bigger path as humans. Ya know, light stuff. Please welcome, Andy Cahill.
Marketing for Humans on Spotify
Marketing for Humans on Apple Podcast
The Video of the Interview
Andy Cahill's Breathing Rooms
Christina Frei - Innate Marketing Genius
Marketing for Humans: Bringing the Human Back into Marketing. This podcast is all about building trust and keeping things humans Well, what better time to dig into THAT topic than now? How are you staying human through all this, as an individual as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses?
Peyton Pugmire owns Creative Spirit Ma in Marblehead Massachusetts and offers a beautiful space to be creative and play with art. His intuitive painting workshops are magical and I always paint way more adventurously when I’m hanging around Peyton. He is also an Intuitive Reader who helps you get unstuck and where you want to go. Peyton was the first one in my community to hold an online meditation through Facebook Live to help with our current stress.
Marketing for Humans on Spotify
Marketing for Humans on Apple Podcast
Video of the Podcast Interview
Creative Spirit MA Website
Christina Frei - Innate Marketing Genius
Marketing for Humans: Bringing the Human Back into Marketing. This podcast is all about building trust and keeping things humans Well, what better time to dig into THAT topic than now? How are you staying human through all this, as an individual as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses?
Carey Gatto is a real estate agent specializing in financial freedom via real estate investing. Carey shares how she’s staying connected to her clients, how she’s enjoying this time with her kids, and she’s staying centered in general. Enjoy Carey’s great ideas about navigating this time.
Marketing for Humans on Spotify
Marketing for Humans on Apple Podcast
Video of the Interview
Carey Gatto Facebook Page
Christina Frei
Marketing for Humans: Bringing the Human Back into Marketing. This podcast is all about building trust and keeping things humans. Well, what better time to dig into THAT topic than now? How are you staying human through all this, as an individual as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses?
For this episode, I’m speaking with Shawn Cook, Business Coach and Financial Advisor based outside of Chicago. Shawn is one of those incredibly savvy yet heart-based leaders who just gets it done so that you can thrive. I have had the pleasure of working with him and seeing the positive changes he’s brought to my business. You’ll get a sense of his kind, no-nonsense approach during this podcast.
Marketing for Humans on Spotify
Marketing for Humans on Apple Podcast
Video of the Interview
Shawn Cook
Christina Frei
Marketing for Humans Podcast: this podcast is all about building trust and keeping things humans Well, what better time to dig into THAT topic than now? How are you staying human through all this, as an individual as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses?
For this episode, Alison Anderson, energy healer extraordinaire is answering these 3 questions. Alison helped me cure all my food allergies among many other things. She does zoom sessions with people all over the country and the world, and her Instagram page is one of the most inspiring, intuitive conversations I see online. Let’s hear what Alison has to say about staying centered and connected right now.
Marketing for Humans on Spotify
Marketing for Humans on Apple Podcast
Video of the Podcast
Alison Anderson's Website
Christina Frei's Website
Marketing for Humans Podcast: This podcast is all about the building trust and keeping things humans. Well, what better time to dig into THAT topic than now? How are you staying human through, as an individual and as a business owner and as a community member? I am devoting the next few episodes to answering the following 3 questions: How are you staying centered, how are you connecting with your business community, and how are you supporting your local businesses?
This episode, we hear from Katie Clancy from the Cape House Team, on her second visit to this show. Katie’s real estate team is in the top 1% of agents on Cape Cod. She is a national conference speaker, a mom, and a good neighbor. Let’s hear what Katie has to say about all this.
Marketing for Humans on Spotify
Marketing for Humans on Apple Podcast
Video of this Interview
Katie Clancy's Business Website
I have decided to devote the next few episodes to navigating our interesting times. It’s my mission to understand how people are staying centered, how they are connecting with their business community (the clients and prospects) and how they are helping their local businesses every day. I have spoken to so many on this podcast who build trust and help others while building their businesses, and many of them will be featured again on Marketing for Humans. Because right now, building and maintaining trust is fundamental to staying human .
Today I am featuring Sarah MacBurnie, a Keller Williams real estate agent based in Beverly, MA. You’ll find out more in the podcast, but Sarah has featured large in my business success, she has helped hundreds of agents succeed as their coach, and she has had a successful real estate practice for over 18 years. Sarah has great ideas on how to navigate this particular time with its own challenges. You will love this. Please welcome, Sarah MacBurnie.
Sarah MacBurnie Real Estate Group Facebook Page
Video of the Interview
Restaurant that's Supporting First Responders:
Early Harvest Diner, Beverly, MA
This week is a little different. It comes from my Office Hours, which I hold once a month on Zoom to highlight some aspect of the different Innate Marketing Genius types, and answer questions from the community about how to market. If you want to attend, just take the Innate Marketing Genius assessment at innatemarketinggenius.com, discover your type, and you’ll be notified of the next Office Hours. This particular recording is from December 2019 where we focused on Nurturers, first by highlighting the strengths of this type, then by showcasing a wonderful career coach, Amy Berenson, and what it’s like for her to market as a Nurturer. And finally a Q&A session that addressed the challenges Nurturers have building their businesses. We were 4 Nurturers sitting on Zoom having a pow wow.
Video of this Program
Innate Marketing Genius Assessment
Katie Clancy is a nationally recognized speaker appearing at multiple National Association of REALTORS conventions, Inman Connect Conferences, Realtor.com Results Summit, and more. She is the self-proclaimed happiest person in real estate, the Director of Business Development for William Raveis Real Estate, a certified coach, and the agent leader of the top-producing Cape House Team on Cape Cod, MA. I could go on and on. Aside from her credentials, Katie is on my show because when I see her YouTube videos or Facebook posts, I feel like she’s in the room with me. She has made marketing human and I felt like I knew her before I knew her, thanks to her marketing. She demonstrates one of my marketing archetypes, the Celebrator. These are the people who bring the good life to others through their own unique flair, whether it’s through humor, fun, celebration, or beauty. I have featured Katie in my newsletter, and now she’s on my podcast. Today you’re gonna hear some great ideas on keeping it real as you grow your thing. Let’s hear from Katie Clancy.
Video of this Interview
What is Your Innate Marketing Genius Type? Take the Assessment
Relationship Marketing Talk
Katieclancy.com
Katie Clancy's Facebook Page
Off the Wall Marketing Ideas book
Katie Clancy's YouTube Channel
Free to Focus book - by Michael Hyatt
Full Focus Planner
5 Second Rule -Mel Robbins
Real Volve - CRM with work flows.
Moxi Works - for making presentations / work flows
Slack
John Guanci is a business coach who works with high achievers and he has an interesting background. He was in the food service industry for years, is trained as an E-Myth business coach, and has done the Mindfulness Based Stress Reduction (MBSR) training with Jon Kabat-Zinn. Even though he produces big results with his clients (I’ve spoken to one in particular), John has an easy- going conversational style. This factors into his marketing, because it turns out that he creates clients primarily with that conversational approach. Let’s hear about John’s organic marketing methods.
Video of the Interview
Innate Marketing Genius Assessment
John's Website
Field Notes Notepads
50 Ways to Create Great Relationships - PDF Free Download
Today we chat with Peyton Pugmire from Creative Spirit in Marblehead, MA. Creative Spirit is a center for creativity and personal transformation. I’ve been there many times for workshops and events. It’s a special sanctuary in our coastal town here, with white walls and wood floors and lots of art and art supplies. Peyton is a gem to our community, and he was recently a client. In fact, he’s the first client to come on my show, so I’m very excited to dive into our work. You will discover what his Innate Marketing Genius archetype is, how it plays out in his marketing, and what the perfect strategy is for this archetype. You’ll experience the magic of Peyton’s work, just in how he talks about it. And I challenge you to notice how real Peyton is about his outreach, how inspired and meaningful it all is, not simply another thing to do. He transforms his community each time he markets his offerings, and you could do the same, I promise. Maybe you already are.
Video Interview
Innate Marketing Genius Assessment:
More Marketing for Humans Podcast Episodes
Creative Spirit MA
Creative Spirit Instagram
Creative Spirit Facebook
Theresa Reed, owner of The Tarot Lady, is an intuitive Tarot reader, astrologist, teacher, mentor & yogi with over twenty years of professional experience, industry street cred for miles, and thousands of clients in her digital rolodex. She’s devoted to helping people make better decisions & lead happier lives — using Tarot as an instigational tool for confident, bold & emotionally-intelligent action — in life, in love & in business. She is on a mission to help spiritual + metaphysical business owners get their sh*t together, build strong + profitable empires, and experience the freedom they want + deserve. Because running your own business is HOT — and even mystics gots to pay the bills.
Video of the Interview
The Tarot Lady
Astrology for Real Life Book
The Tarot Lady Facebook
The Tarot Lady Instagram
The Tarot Lady Twitter
Tarot Bytes Podcast
Astrology Bytes Podcast
I first met David and Arthur Martiroso earlier this year, when I did a talk in Andover MA. They own DNA Realty Group. What struck me about them is that they absolutely love marketing, and their enjoyment of their work really comes through on social media. They are top producers of the Andover, MA Keller Williams office, they have close to 3800 subscribers on their YouTube channel, and post consistently on Facebook, LinkedIn, Instagram, and Twitter. The first part of my conversation is with David, and we go pretty deep. With all the gusto in their social media, David reminds us that you can enjoy your work and your clients, and also be human and go through life’s ups and downs. Arthur joins us at the end when we geek out about productivity tools and more.
Video of the Interview
DNA Realty Group Website
DNA Realty Group Instagram
DNA Realty Group YouTube
Viktor Frankl's Search for Meaning
Michael Gerber's E-Myth Book
BoomTown CRM
Today I speak with Dana Magnus, a creative brand strategist in the Chicago area. Dana Magnus is a Zero Waste Advocate and someone on a B Corp Journey. I love meeting with other marketing professionals, because even though we do similar work, it’s fascinating to see a different take. Dana helps businesses find their mission, and then creates mission-driven marketing. Dana is also a photographer, so her Instagram feed is gorgeous. In this episode, we’ll hear from Dana about her journey to become a B Corporation, what that all means, and how it’s impacting her business.
Video of the Interview
The MKTG Brand
Dana's Instagram Feed:
Dana Magnus
GoodOnYou Website - Emma Watson
Certified B Corporation
Diane Meehan is the Director of Business Development at Pepperlane, an organization that helps moms build their businesses. I have been struck by their organic growth, where they went from 10 meetings a month in 2018 when they started to 35 meetings a month in October 2019. They do things differently, building connections organically and helping moms succeed in their endeavors. I wanted to interview Diane to hear about the Pepperlane mojo. How is it they have grown so organically and successfully?
Video of this Episode
Pepperlane
Pepperlane Boosts
Pepperlane Pathways
Hubspot
Brie Stephens of Lake Life Realty is a 30 under 30 agent in the 2018 Realtor Magazine, a top 10 agent in NH, and did $35 Million in business in 2018. She also has a website, social media and video presence that gets her business consistently. A model Celebrator, an Innate marketing Genius type, Brie offers a master class on marketing. Just listening to her talk gives you ideas on how to connect with your community and build your business.
Here is what we cover:
How Brie is so good and consistent with all her social media and email and website marketing
How Brie keeps up on best practices - retv.com group on Facebook
How Brie has built a real estate team that works.
How Brie gets lots of business (most!) through her online efforts.
How Brie uses video in multiple ways - for the property marketing and community building
How Brie supports a social cause with every transaction
Video of the Interview
Lake Life Realty Website
Fun Team Video
Productivity Tool: Unroll.Me
Chip Parrish is a team leader and top performing real estate agent in Denver, CO, Fairfield, CT, and Westchester, NY. He has always gone for the gold, but then came a crisis of faith. "Is this all there is?" he asked himself. This put him on a path of service and contribution that will knock your socks off. His real estate success is woven deeply into how he serves the wider world, including orphans in Nepal and homeless people in the U.S. Here is how Chip builds both trust and the bottom line.
Video of this Interview
Chip Parrish Real Estate Website -Discover Shelter
Discover Shelter's Giving Page
Unchain.org
Hope in Our City
Nepal Orphans Home
Conscious Capitalism: Liberating the Heroic Spirit of Business: John Mackey, Rajendra Sisodia, Bill George
The Millionaire Real Estate Agent: It’s Not About the Money…It’s About Being the Best You Can Be!: Gary Keller, Dave Jenks, Jay Papasan
Lynne Reznick is a wedding photographer in Boston, MA. I have always been impressed with Lynne’s marketing, including her Instagram feed, her targeted blog posts and photos, and her newsletter. She is consistent and heartfelt, a quiet powerhouse of marketing. What I didn’t know is that Lynne only works with couples who are in love. Apparently, that’s not a given for engaged couples. Also, she works with couples and their families over a period of months. Lynne really stands out in the quality of work she does and the care she offers. Check out her marketing secrets and her great client service on this episode of Marketing for Humans.
Video of the Interview
Lynne Reznick Photography
Lynne's Instagram Feed
Lynne's Pinterest Board
Lynne's Facebook Business Page
Dr. Stare is the Director and Owner of Spectrum Fitness Consulting, LLC, in Beverly and Bedford MA, awarded “Small Business of the Year”. I invited him on Marketing for Humans podcast because every piece of marketing I see builds trust and attracts clients, from his newsletters to his talks. His secret sauce? Sticking with What Works, both in his marketing and in his approach to Personal Training.
Video Interview
Spectrum Fitness
Orthopaedics Plus
Making Habits, Breaking Habits by Jeremy Dean
Amanda Hammett helps business inspire, recruit, manage, and retain the next generation of talent, a crucial set of skills for the future of our world's economic well-being. Travelling all over the world and working with Fortune 100 companies, Amanda began this business with no clue how to get more clients. Thanks to some mindset work we did together and a one strong strategy, Amanda now operates in her zone of genius and has a manageable way to grow. Let's hear how Amanda stays true to her voice under pressure.
Video of the Interview
Amanda Hammett
Amanda's Podcast:
Next Generation Rockstars
Tara Butler Floch owns Broadview Coaching, and calls herself the "coach's coach." Originally from a corporate background, Tara has all kinds of savvy marketing strategies but insists that resonance and alignment are the most important things for success. That applies for her client work and growing her business. How is it she has a waiting list? How does she handle the ups and downs of entrepreneurship? What does Tara think about the Bachelor? Learn all this and more on this week's episode!
Video of the Episode
https://broadviewcoaching.com/
Instagram Faves:
https://www.instagram.com/i_weigh/
https://www.instagram.com/jameelajamilofficial/
Alison Anderson owns a thriving energy healing practice in Westport, CT called Healthful Direction. With a full client roster, Alison is a great model of how to market authentically using a few different methods, including Instagram. She has a great twist on marketing that you will enjoy discovering. Her work is "next level" and she describes it beautifully. Let's hear how she does it!
Video of the Interview
Links:
http://healthfuldirection.com/
https://www.instagram.com/alisonheldanderson/
Valerie King and Josie Ambroise are VK Realty Team in Trumbull CT. In Keller Williams' top 5% producers, they are expert marketers in somewhat tricky waters. Trumbull sits in one of the most economically diverse areas in the country. How do these sisters generate consistent business and help their community deal with tough social issues? What great habits get them great clients? How do they make a difference and grow their business?
The Video Interview of this Podcast
VK Realty Team
https://www.facebook.com/HomesInConnecticut/
https://www.instagram.com/vkrealtygroup_homesinct/
https://www.homesinct.net/
Bridgeport Neighborhood Trust
Minority Business Association
In this mini-course, we pause and take a look at what is at stake when you phone in your marketing and don't market with One Voice and One Strategy. Yes, it's about making money and getting clients. But there's more. Here are 4 things that are at stake when you don't take ownership of your marketing voice and strategy.
Christina Frei
Innate Marketing Genius
In this mini-course, you'll learn about a mindset that will energize you as a service professional and magnetize clients. How can you generate it? Why this mindset? How will it get you clients? All these questions are answered in this episode about the Generosity Practice. Your best clients are waiting for you. It's time to show for them.
Christina Frei
Innate Marketing Genius
In this mini-course, you will discover how every business owner has a unique, magical voice in the market place. I call it Innate Marketing Genius. This is your voice, your one voice, the one that makes a difference in your prospects' lives and sets them up to be long-term clients. I share the history of this discovery, and give 7 examples of geniuses and their corresponding strategies. You'll see the One Voice and One Strategy approach in action.
Christina Frei
Innate Marketing Genius
In this mini-course, I introduce the 5 marketing types, Innate Marketing Genius types. Knowing your types means narrowing your focus and amplifying your voice to fill your business with long-term clients. I discuss the most powerful marketing strategies for each type. Take the assessment to determine your strongest type.
Christina Frei
Innate Marketing Genius
In this mini-course, we address the challenges in marketing a service-based business. If you can be real about all this, you have a strong starting point for your branding and marketing. You set the stage for One Voice, One Strategy, a path forward in all the marketing hubbub where you can generate long-standing, profitable client relationships.
If you’re curious about your Innate Marketing Genius. click here to take the assessment.
Christina Frei
Innate Marketing Genius