Paradigm Shift of Healthcare: Recent Episodes
P3 Inbound
It’s time to think differently about healthcare, but how do we keep up? Each week, the trio of Michael Roberts, Scott Zeitzer, and Jared Johnson bring you the people and ideas that are changing the way we address our health. If you’re looking for amazing stories from providers and thought leaders who are changing patient care, this is the podcast for you.
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Translating “engineer-speak” into marketing messages can get tricky when marketers don’t have the depth of knowledge around the technical aspects of the project. Lindsey Dinneen, a fractional CMO and former brand engagement manager at Velentium, joins our hosts Michael Roberts and Ashley Hohensee to discuss how marketers can work with engineers and expand their own knowledge to craft the right message for the right audience.
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Jennifer Cain Birkmose, co-founder and CEO of VivaValet, joins hosts Michael Roberts and Justin Bantuelle to discuss how medtech companies can develop applications that are user-friendly for elderly adults, or as she calls them, "olders." You might be surprised to learn that older adults actually DO want to use apps to maintain their independence, but user-friendliness goes beyond just making the fonts larger. Jennifer explains how companies can best help this underserved population.
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Patrick Jamnik, President of Episurf Medical, joins hosts Michael Roberts and Scott Zeitzer to discuss Episurf’s Patellofemoral System, as well as the systems they have in place to better support their customers. You’ll learn how companies with customized implants can enable customers throughout the process, and the advantages smaller companies have in connecting with others in the industry on LinkedIn.
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Terry Ziemniak, a fractional CISO and partner in Tech CXO’s Product and Technology practice, joins hosts Michael Roberts and Justin Bantuelle to discuss how cybersecurity can be a business differentiator for medtech companies. Most of us think of cybersecurity as a requirement we have to meet, but it can be a key feature of your offering, particularly in a space where protecting patient data is of utmost importance.
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Rachel Knutton, CEO of Alluvia Studio, joins our host Michael Roberts to discuss the challenges medtech companies face when it comes to market positioning and reaching the right customer. Rachel explains how to tell a compelling brand story, differentiating yourself in saturated markets, and how to stay consistent in branding and messaging.
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Tom Shrader, Ryan Koleda, and Jordan Killam of R2 Surgical join our host Michael Roberts to discuss their business model of buying, selling, and refurbishing surgical robotics and equipment. You’ll learn more about how their process works, the types of customers they serve, and how this type of business fits into the overall landscape of the medtech industry.
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From AI to telesurgery, there are a lot emerging technologies that have the potential to transform how we approach healthcare. Dr. Roger Smith, Chief Strategist at modelbenders.ai and expert in robotic surgery technologies, joins our hosts Michael Roberts and Justin Bantuelle to discuss how the next generation of technologies might influence the future of healthcare.
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Jose Bohorquez and Mohamad Foustok of Bold Type join our hosts Michael Roberts and Justin Bantuelle to discuss recent updates to FDA guidance for cybersecurity requirements. You may be surprised to learn how many medical devices are affected and what changes are coming.
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Kyle Akerman of Akerman Analytics joins our host Michael Roberts and our marketing manager Ashley Hohensee to discuss how medtech companies can plan out their analytics and determine what they want to track to measure success. Whether you need analytics for your commercial website, product analytics, or both, the right planning ensures that you are tracking the data that will be most useful to your business goals.
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Our company president, Scott Zeitzer, joins our host Michael to discuss how sales and marketing take different approaches to relationship building, and how sales and marketing can bridge those gaps and work together to strengthen the pitch. Whether your conversation is one-to-one (sales) or one-to-many (marketing), there are things that each group can learn from one another.
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The customer experience sometimes gets overlooked when developing dashboards and websites in medtech, but it can really impact your customers' perception of your offerings. In this episode, our COO Justin Bantuelle and senior front end developer Katie Fullmer explain why streamlining the customer experience is an important part of our process with all development work, and the value it adds to the end product.
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Dr. Ronald Razmi, founder of Zoi Capital and author of AI Doctor, The Rise of Artificial Intelligence and Healthcare joins our host Michael Roberts to discuss the positioning of AI-enabled medical devices on the market. Learn about the status of AI-enabled medical devices today and how potential customers perceive them and why FDA approval may not be enough. We also discuss what the future of AI in healthcare could look like, and how long it might realistically take us to get there.
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RJ Kedziora, co-founder of Estenda Solutions, joins our hosts Michael Roberts and Justin Bantuelle to discuss how to develop actionable insights from the data collected by medical devices. Learn more about the challenges and limitations with providing meaningful insights in reports, and how medtech companies can start down the pathway of solving this problem to provide useful reporting.
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Adityo Prakash, founder and CEO of Verseon, shares how AI and molecular science can play a role in proactive healthcare measures. Join Adityo and host Michael Roberts for a discussion on how AI can have a positive impact on healthcare in terms of diagnosis and treatment, how healthcare professionals might transition to using AI, and addressing issues with trust and accountability with the use of AI.
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Rob Brull, Senior Product Director at Infor, is optimistic about what’s possible for interoperability with FHIR and AI.
Join Rob and hosts Michael Roberts and Justin Bantuelle for a discussion about where interoperability is today, where it’s headed in the future, and how medical device companies can approach emerging opportunities to connect data healthcare data.
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Resources:
- Infor
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Marnie Hayutin, founder of Writing.Health, returns to share how MedTech companies can succeed when they need to pivot their messaging. Join Marnie, host Michael Roberts, and Ashley Hohensee from P3 as they discuss why aligning is important, how to make sure your new messaging works, and how to roll it out.
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Scott Nelson, Founder of Medsider and Co-Founder of FastWave Medical, joins host Michael Roberts to discuss how MedTech founders can detect product-market fit signals early in the development pathway to ensure that their solution will gain traction at launch.
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Resources:
- Medsider
- FastWave Medical
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Scott Zeitzer, President of Health Connective, and Ashley Hohensee, Marketing Manager at P3, join host Michael Roberts to dig into why it’s important to help patients understand information, common missteps that medical practices and MedTech companies make with their content, and how to develop content that better supports patients along the way.
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Visit P3 Practice Marketing for more about how orthopedic, spine, and neurology practices can expand their reach.
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Aaron Hassen, Chief Marketer at AH Marketing, joins the show to highlight what medtech companies need to understand about brand perception to win in today’s environment.
Join Aaron and host Michael Roberts as they discuss the differences in how startups should approach brand perception vs. established companies, and how to be patient when customers are just looking for the right price.
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Resources:
- AH Marketing
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Michelle Currie, Founder and CEO of Savant Solutions For HIT, joins the show to offer tips on increasing new tech adoption while avoiding tech-related burnout.
Join Michelle and hosts Michael Roberts and Justin Bantuelle for a wide-ranging discussion on understanding what providers need before implementing any software, how important it is to listen and empathize, and what they mean by “Monday morning problems.”
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Resources:
- Savant Solutions For HIT
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Kyle Kiser, Chief Executive of Arrive Health, describes the connective efforts that it takes to make a health tech startup grow. Join Kyle and hosts Michael Roberts and Justin Bantuelle as they dig into the details of introducing consumer choice at the point of care, collaboration between healthcare organizations, price transparency, and more.
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Resources:
- Arrive Health
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Ashlee Hohensee, Marketing Manager at P3, joins Michael to discuss the state of online search ads for medical practices and medtech companies, including the prevalence of ads in search results, what to do about competitor ads, and whether it makes sense for your business to bid on branded terms.
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Marnie Hayutin, founder of Writing.Health, returns to share tips for marketing messaging that work for medtech. Join Marnie, host Michael Roberts, and Ashley Hohensee from P3 as they discuss how to highlight features and benefits of a medtech product without overwhelming people.
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Resources:
- The Marketing Pyramid
- Finding Your Content Sweet Spot w/Marnie Hayutin
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Justin Bantuelle, Chief Operating Offier at Health Connective, joins host Michael Roberts to discuss why doctors resist adopting new technologies and what developers can do to address those concerns. Sometimes new tools and devices don't offer any real improvement over what's currently available, and sometimes a proposed solution doesn't make a doctor's workflow any easier.
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Resources:
- Canary Medical
- Pristine Surgical
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Medtech startups tend to underestimate the balance that's needed across three key factors of development: cybersecurity, usability, and software architecture. Host Michael Roberts welcomes Health Connective's Justin Bantuelle and Bold Type's Jose Bohorquez, Mohamad Foustok, and Andres Echeverry to dive deep on increasing speed to market.
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Visit Bold Type for more about medtech product development, and check out their blog.
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There has been a big shift in what a HIPAA-compliant website looks like when it comes to analytics and tracking information. It can be challenging for practices to navigate their options.
Join Scott Zeitzer and Ashley Hohensee from P3 and host Michael Roberts as they walk us through their own journey to find a new analytics solution and their recommendations for practices.
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Visit P3 Practice Marketing for more about how orthopedic, spine, and neurology practices can expand their reach.
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Healthcare and medical brands can easily dilute their brand voice if they don't approach their content strategy with intention. Join Marnie Hayutin, Founder of Writing.Health, and host Michael Roberts as they discuss best practices for finding the best voice for your brand and sticking with it.
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This is the final episode of Paradigm Shift of Healthcare. Throughout this podcast series, we’ve shared a lot of advice on healthcare marketing, particularly in the online space. For our final episode, we wanted to share our top advice on online marketing for individual providers and small practices, larger medical organizations, and medtech companies.
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As we look ahead to the new year, COVID is still very much a reality. However, vaccinations and changes in processes have allowed for more flexibility with practice operations, providing patient care, and attending conferences. In this episode, we’ll discuss what practices are doing now as compared to a year ago, and our plans for the year ahead as in-person conferences open back up.
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In this episode, we discuss why you should pay attention to web accessibility for your practice, how to evaluate accessibility on your site, and what you can do to improve. We are joined by Vasu Tummala, a Senior Designer and Front End Developer here at P3 and our staff expert for all things related to web accessibility. Vasu shares his insights on how practices can make their websites more accessible for patients of all abilities.
Recommended resource: wave.webaim.org
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As we’ve said many times, marketing for medical practices is not a one-size-fits-all type of engagement. While marketing can take some testing and tweaking to get it right, identifying your goals can help to identify the pathway to get started. In this episode, we’ll discuss some of the most common goals we see for medical and surgical practices, and what we advise for practices to achieve those goals.
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Just like your patients need regular follow-up visits or checkups, so does your practice’s marketing strategy. Online marketing best practices are continually evolving to keep up with changes in search engines. If you aren’t taking the time to update your strategy, you could fall behind your competitors. In this episode, Michael and Scott explain why it’s important to do these regular checks, and what we look for when we do a marketing “checkup” for a practice.
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Physicians have plenty of reasons why they may want to move to a non-clinical role, but how do they make the move? Society of Physician Entrepreneurs President and CEO Dr. Arlen Meyers explains the 4 Ps of the Pivot: Product, Pipeline, Pitch, & Plan.
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Hospitals and practices may sometimes use the same marketing channels, but there are a lot of key differences in how they can and should market themselves. Jared Johnson returns to the show to share his experience with hospital marketing. In this episode, we compare marketing best practices for hospitals vs. independent practices, and what independent practices can learn from hospital marketing strategies.
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In a lot of ways, online marketing has very much become a “pay to play” space, especially for medical practices who want to expand their reach or need to get quick results in a saturated market. Online ads can be a great way to get the results you want for your practice, but it’s important to choose the right ad network to fit your needs. In this episode, we’ll discuss two of the most effective and popular ad networks for medical practices: Google Ads and Facebook Ads. Learn more about the pros and cons of each option, and how to choose your ads.
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A lot has changed in the landscape of content marketing and SEO for medical practices, and it’s important to keep up with the latest best practices to have continued success with online marketing. Continuing our discussion from Part 1, our marketing coordinator Ashley Hohensee joins us to talk about how practices can ensure that their content meets the needs of their patients, what kinds of results to expect from content marketing, and what else practices need to look out for in their SEO strategies.
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Search engine optimization has continued to evolve over the years. Search engines are frequently updated to be more intuitive to people’s needs, and your SEO strategy needs to evolve along with that. What your practice was doing 10 years ago is not going to get you the same results today. Even if your practice is showing up well in search results now, failing to keep up with the latest best practices could result in your practice falling behind with the next update.
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Scott Zeitzer catches up with returning guest Dr. Ira Kirschenbaum for the 100th episode of the Paradigm Shift of Healthcare. In this episode, Dr. Kirschenbaum shares a passion project of his: the Journal of Orthopaedic Experience & Innovation (JOEI). He stresses the need for continued open conversation between surgeons to help advance the field of orthopaedics.
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As competition for patients increases, practices have to be ready to reevaluate their marketing strategies. Michael and Scott discuss ways to combine the value of speaking engagements with advertising efforts. They review the need to have a stellar intake system for new patients, and they share some pitfalls to avoid for practices' ad campaigns.
This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Take this short quiz to think through your practice’s approach to word of mouth and what next steps might look like.
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With referring physician groups getting bought out and the ups and downs of patient volumes during the pandemic, practices need a reliable way to grow without having to churn through more patients. Chen Yen, an author, national speaker, and founder of Fill My Holistic Practice and the Introverted Visionary brand, joined us to discuss how practices can do just that. Chen explains her approach to practice growth that helps practices create new revenue streams the “introverted” way.
Patients have different expectations of their healthcare providers than they did in the past. The desire for consumer-focused healthcare has continued to grow over the years, and the pandemic has only accelerated this push among patients. While consumerization may force practices to change their normal processes, those that can adapt can improve patient interactions, build trust, and create long-lasting relationships with patients.
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COVID may have sped up the adoption and use of telemedicine, but it's likely here to stay even as COVID impacts wax and wane. Patients are indicating a desire for telemedicine beyond COVID safety measures. In this episode, Michael and Scott discuss some of the recent statistics on telemedicine use among patients, and how practices can leverage telemedicine to provide more convenient care options to patients, compete with larger health systems, and better support patients during the process of seeking care.
This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Take this short quiz to think through your practice’s approach to word of mouth and what next steps might look like.
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The recent surges in COVID cases and new variants mean that we aren’t moving to a “post-COVID” existence just yet. Patients feel more uncertainty than ever, and they want to be able to look to their providers for guidance. Join Michael and Scott as they share tips for practices to make convenience a priority, proactively get information to patients, and help them feel safe.
This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Take this short quiz to think through your practice’s approach to word of mouth and what next steps might look like.
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Come learn with Dr. Arlen Meyers, president and CEO of the Society of Physician Entrepreneurs, as he shares how today’s healthcare professionals can bring their ideas to life. Physician entrepreneurs are vital to medical innovation, yet the road is filled with obstacles ranging from internal culture to a lack of business training in medical school. Learn how Dr. Meyers directs healthcare professionals to overcome these challenges, and why he believes that entrepreneurship is a tool to restore the joy in medicine.
This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Take this short quiz to think through your practice’s approach to word of mouth and what next steps might look like.
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Marketing creates the “promise” for what patients should expect when engaging with your practice. But it isn’t your marketing team that delivers that promise. It’s your staff! Join Michael and Scott as they discuss how to activate staff to play their critical role in delivering remarkable care that leads to increased word of mouth and better patient experiences.
This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Take this short quiz to think through your practice’s approach to word of mouth and what next steps might look like.
Books referenced in the show:
- Unleashing the Chief Moment Officers: Reliably Giving the Gift of Exceptional Experiences, Diane Stover-Hopkins
- The Checklist Manifesto, Atul Gawande
- Strengths Finder 2.0, Tom Rath
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Customer service is the new word of mouth, so spending a little time being more accommodating to different types of patients can pay off in big ways. Join Michael and Scott as they share simple ways to improve your practice’s interactions with patients that can make a huge difference when those patients decide whether they’ll recommend you to someone else. From improving your scheduling process to making it easier to pay your bill, your practice can become remarkable without gimmicks.
This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Take this short quiz to think through your practice’s approach to word of mouth and what next steps might look like.
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The digital behaviors of seniors are evolving, so what does it mean for practices? Seniors are getting more comfortable online, which brings new opportunities for practices to become a trusted source of healthcare information for this key audience. Join Michael and Scott as they dig into stats about how seniors are more confident online, as well as how to communicate with them in your practice’s digital outreach as a result.
This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Take this short quiz to think through your practice’s approach to word of mouth and what next steps might look like.
Articles referenced in the show:
- Usability for Seniors: Challenges and Changes, Nielsen Norman Group
- Never too late: Pandemic propels older shoppers online, Associated Press
- Seniors and technology during Covid-19: the latest insights, Ericcson
- Survey shows seniors are embracing technology and telehealth during pandemic, MobiHealthNews
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For practices to expand outside their local market, they must start with the basics. But while you can update your website content to focus on the fact that you treat out-of-town patients, you often can’t rely on organic search alone to reach out of town patients searching for a specialist. Join Michael and Scott as they discuss how to expand your geographic reach through Facebook and Google ad campaigns, location targeting, and proper evaluation of results.
This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Take this short quiz to think through your practice’s approach to word of mouth and what next steps might look like.
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Word of mouth is still a key referral engine for any practice, but it happens differently than in the past. If doctors aren’t careful, they might ignore some of the most important parts that drive their practice’s reputation. There’s a false belief that just because you’re doing a great job with your patients, everyone will understand that. But doing a great job in a patient’s mind is more than the surgery, and their experience is more than their interactions with the doctor.
In this episode, Michael and Scott discuss key considerations including bio pages, web content, online reviews, and differentiation – what sets you apart compared to other doctors?
This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Take this short quiz to think through your practice’s approach to word of mouth and what next steps might look like.
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In this second of a two-part series, Michael and Scott continue discussing keys for the small practice to survive. Although there has been a slight shift towards more physicians working at hospitals, that doesn’t necessarily spell the doom of small practices. Learn how to consider your practice’s specialty mix, the use of virtual visits, and how entrepreneurial physicians might be the key to independent practices thriving in the future.
This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Sign up for our newsletter to receive the latest marketing and communications insights from Scott, Michael, and the rest of the P3 team.
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There has been a slight shift towards more physicians working at hospitals, but will that really spell the doom of small practices? In this first of a two-part series, Michael and Scott discuss keys for the small practice to survive, including how to diversify referral sources, have the right mix of specialties, and leverage their brand to their advantage.
This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Sign up for our newsletter to receive the latest marketing and communications insights from Scott, Michael, and the rest of the P3 team.
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A majority of patients research doctors online before booking an appointment, so where should you focus to clean up your digital footprint? The conversation continues as Michael and Scott dive into three more ways to win online search: map listings, mobile-first design, and voice search. Follow the discussion and learn more about how to capture this set of patients that your practice might otherwise miss.
This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Sign up for our newsletter to receive the latest marketing and communications insights from Scott, Michael, and the rest of the P3 team.
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More patients are going online to research doctors, and many of them don’t have a referral. Join Michael Roberts and Scott Zeitzer as they share the latest research on how patients use search engines, review sites, and social media prior to booking appointments. Then follow the discussion about how to capture this set of patients that your practice might otherwise miss.
This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Sign up for our newsletter to receive the latest marketing and communications insights from Scott, Michael, and the rest of the P3 team.
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This week’s episode is the third in a three-part series about getting projects back on track. No matter the size of a project, it’s the culmination of ideas that have come along the way. It’s important to know how to execute ideas and celebrate the people behind them. In this episode, learn how to manage milestones, deadlines, and people on large projects, all while avoiding the dreaded scope creep.
Don’t miss Part 1 and Part 2 of the Get Back On Track series.
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This week’s episode is the second in a three-part series about getting projects back on track. Part 2 focuses on how to blend creativity and analysis, a.k.a. the “art and science” involved in project development. Creativity sometimes benefits from the addition of constraints instead of having wide open spaces. In this episode, learn keys to gathering team feedback, bypassing assumptions, and clarifying the right problems that you’re trying to solve.
This conversation is brought to you by Health Connective, custom marketing solutions for med tech and pharma. Sign up for our newsletter to receive the latest marketing and communications insights from Scott, Michael, and our guests.
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This week’s episode is the first in a three-part series about getting projects back on track. The bigger a project, the more likely it is to get derailed along the way, and delays can come with major price tags. How do we exceed expectations and overcome some of these common obstacles? Part 1 focuses on project workflows.
This conversation is brought to you by Health Connective, custom marketing solutions for med tech and pharma. Sign up for our newsletter to receive the latest marketing and communications insights from Scott, Michael, and our guests.
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This week’s episode is the third in a three-part Reboot Marketing Series for medical practices. In this episode, Michael, Scott, and Jared discuss the relationship between marketing your practice and marketing your physicians. What products or services are practices actually marketing? Learn how to address this and other questions that typically come up during discussions about branding and brand engagement.
Don’t miss Part 1 and Part 2 of the Reboot Marketing Series. This series builds on the three-part Marketing Refresher Series that addresses the parts of digital marketing that tend to get neglected or forgotten, but are vitally important to your online presence.
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This week’s episode is the second in a 3-part Reboot Marketing Series for medical practices. In this episode, Michael, Scott, and Jared discuss how to take your online content to the next level, starting with social media and video marketing. It’s easy to get so caught up in the details of the content, that we ignore the power of the story itself. Learn how to focus on the authenticity of the story rather than getting lost in the weeds of the platforms.
If you missed Part 1 of the Reboot Marketing Series, listen here. This series builds on the 3-part Marketing Refresher Series that addresses the parts of digital marketing that tend to get neglected or forgotten, but are vitally important to your online presence.
This conversation is brought to you by Health Connective, custom marketing solutions for med tech and pharma. Sign up for our newsletter to receive the latest marketing and communications insights from Scott, Michael, and our guests.
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This week’s episode is the first in a 3-part “reboot marketing series” for medical practices. In this episode, Michael, Scott, and Jared discuss how to keep an eye on marketing ROI in the midst of a lot of changes. A lot of practices are waking back up and starting to actively grow their patient volumes again. But as we all know by now, it isn’t as simple as returning to the way things were done before the pandemic.
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This week’s episode is the third in a three-part series about custom web applications for today. Justin Bantuelle, Chief Operating Officer & Web Technology Director at Health Connective, breaks down why Agile development matters. In this episode, you’ll learn the importance of not jumping in before you’re ready, what questions to ask before starting the dev process, and how being able to pivot, partner, or stop development can sometimes lead to better results.
This conversation is brought to you by Health Connective, custom marketing solutions for med tech and pharma. Sign up for our newsletter to receive the latest marketing and communications insights from Scott, Michael, and our guests.
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This week’s episode is the second in a three-part series about custom web applications for today. Justin Bantuelle, Chief Operating Officer & Web Technology Director at Health Connective, breaks down how to choose what you want your custom application to do. In this episode, you’ll learn how to scope the application, the dangers of trying to fit everything into Version 1.0, and the complexities that are introduced when you try to develop an app on the cheap and then add to it later. (Hint: it costs more in the long run.)
This conversation is brought to you by Health Connective, custom marketing solutions for med tech and pharma. Sign up for our newsletter to receive the latest marketing and communications insights from Scott, Michael, and our guests.
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This week’s episode is the first in a three-part series about custom web applications for today. Justin Bantuelle, Chief Operating Officer & Web Technology Director at Health Connective, breaks down how to know when it’s the right time to build something new vs. using an application that’s already available. In this episode, you’ll learn how existing solutions can provide a head start, and what people fail to account for in building custom apps.
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This week’s episode is the third in a 3-part “marketing refresher series” covering some of the foundational aspects of your digital marketing that may have been neglected because of the pandemic. As organizations begin to come out of survival mode, it can be easy to overlook the fundamentals. In this episode, Michael, Scott, and Jared look at 5 keys to physician finders and digital physician engagement.
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This week’s episode is the second in a 3-part “marketing refresher series” covering some of the foundational aspects of your digital marketing that may have been neglected because of the pandemic. As organizations begin to come out of survival mode, it can be easy to overlook the fundamentals. In this episode, Michael, Scott, and Jared look at 5 opportunities to either win or lose with your organization’s social media efforts.
This conversation is brought to you by Health Connective, custom marketing solutions for medtech and pharma. Sign up for our newsletter to receive the latest marketing and communications insights from Scott, Michael, and our guests.
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This week’s episode is the first in a 3-part “marketing refresher series” covering some of the foundational aspects of your digital marketing that may have been neglected because of the pandemic. As organizations begin to come out of survival mode, it can be easy to overlook the fundamentals. In this episode, Michael, Scott, and Jared look at 5 keys to search engine optimization (SEO) that are important to revisit on a regular basis.
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Everything that it takes for a medical innovation to gain traction requires being on the "right side of the provider." Maya Said, president and CEO of Outcomes4me, joins the show this week to share how she grew her company’s digital health app to make it easier for breast cancer patients to know all of their treatment options. In this episode, you’ll learn how to identify the right time to start marketing a device, how to adapt partnerships to suit evolving business needs, and why provider relationships are the ultimate laboratory.
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You have a lead; now what?? While Part 1 of our marketing mix discussion focused on starting points such as landing pages and content marketing, Part 2 walks through the lead conversion process that happens once someone is in your sales or marketing funnel. In this episode, you’ll learn how to pay more attention to the parts of the lead conversion process that matter, what to do when the pipes aren’t connected, and how to adapt when you aren’t getting the response you expected.
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There are so many marketing channels to choose from, and it doesn’t get any easier now that consumer behavior has changed during the pandemic. Sometimes it can feel like all you have to do is choose tactics from a menu, but that usually just leaves a sour taste in your mouth. In this first of two episodes on nailing your marketing mix, you’ll learn tips for landing pages, digital advertising, websites, content marketing, and more.
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It takes a digital village to keep providers connected with each other and with emerging tech that can help them provide better care. Jennifer Armstrong, VP of Marketing at Stratus, joins the program to share the story of EEG U, Stratus’ online provider community that is moving their growth goals forward without breaking the bank. In this episode, you’ll learn how CE programs are evolving, why health tech companies don’t need new platforms to provide high value to clinicians, and how you don’t have to be the largest device company on the block to have maximum impact.
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Co-branding between health tech companies and local providers isn’t always as easy as 1 + 1 = 2. Without considerate planning, it can turn into a double helping of content that isn’t useful for anyone. Success takes finding balance between what the patient is going to care about and what the company and provider want to say. In this episode, you’ll learn tips for co-branding success, when it makes sense as part of a marketing strategy, and how it can make the provider’s job easier.
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Health tech companies seem to forget that the last thing a provider wants is something to distract them from caring for their patients, according to Dr. Mike Greiwe, a practicing orthopedic surgeon with OrthoCincy, and founder of the OrthoLive telemedicine platform. As both a practitioner and a tech guru, Dr. Greiwe understands how to help health IT get to the point where the benefits outweigh the pain points. In this episode, you’ll learn why telemedicine needs a champion on the team, how practices and health tech companies can create partnerships to benefit both sides, and how to plan growth when no one knows if 2021 will be a rebound year.
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A lot of medical practices found themselves without a good way to communicate with patients during the pandemic. The good news is that it’s within reach for almost everyone. In this episode, you’ll hear where your marketing and communications focus should be in 2021, how to help patients who continue to put off care, and what to tell patients about the things you can do to help them.
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Most providers prefer to leave billing to someone else, but preparing for those awkward conversations can have a profound effect on the patient experience. In this episode, you’ll hear what providers should be communicating about billing, how to avoid common billing pitfalls, and simple ways to train your staff to address patient concerns early.
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A lot of provider organizations seem to be operating in fear or denial, but it turns out that they have some advantages over new entrants, according to Jason Lineen, SVP, Consulting Practice Leader at AVIA. In this episode, you’ll learn how innovation happens in smaller organizations, what types of digital transformation need to happen the most, and how vendors can start to build relationships with providers even during a downturn.
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Healthcare leaders can no longer afford to assume that communication is happening effectively. This might be why communications were a focus of the recent article in Becker’s Hospital Review titled "10 Areas of Focus For Health System CEOs, CFOs Heading Into 2021" that talked about best practices for organizational excellence, culture, and accountability. In this episode, you’ll hear how Michael, Scott, and Jared react to the list – what stood out, what made sense, and what surprised them.
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Brian Carter, SVP of Product at Validic, joins the show this week to share how health tech companies can use their services to educate patients, and not just sell to providers. In this episode, you’ll learn how smaller health tech companies can develop new provider relationships, keep transparency at the forefront, and stay focused on solving a limited number of problems.
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More than ever, patients need accurate health information that they can trust. We are facing the “double challenge” of millions of people’s health being affected by the pandemic, and millions being affected by putting off other types of care. In this episode, you’ll learn how to be proactive in providing patient education, how to level up your efforts, and the marketing benefits of doing it right.
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When health tech companies work together with physicians to provide better communication and education for patients, it’s a win for everyone. As Michael, Scott, and Jared wrap season 3 and look ahead, they point out the most memorable ideas and mindset shifts they have discovered along the journey. In this episode, you’ll learn how patient and provider perspectives are converging, why oversimplifying patient populations can be dangerous, and why it’s more important than ever to diversify our approach to educating healthcare consumers.
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How far can virtual reality take medicine? Dr. Peter Buecker, Chief Medical Officer at BehaVR, and Dr. Allyson Brooks, the Executive Medical Director Endowed Chair of Hoag Women’s Health Institute, are here to share their goal of making VR the standard for maternal education, emotional health, and support. In this episode, you’ll learn how VR is being used to address health and wellness, the science behind it, and the realistic trajectory of where it can go from here.
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Most people seem to agree that healthcare for seniors needs to be improved. Dr. Jay LaBine, chief medical officer at NaviHealth, is ready to answer the tough question, “How?” In this episode, you’ll learn about where higher quality of senior care needs to come from, how to demand more transparency for rehabilitative care, and the role that orthopedic surgeons can play in the post-acute stage.
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Physicians historically have been some of the fastest adopters of new tech, according to Dr. Ray Costantini, CEO and co-founder of Bright.md. What they resist is tech that doesn’t make their jobs easier. In this episode, you’ll learn about the new health tech adoption cycle, bringing better tools to clinicians, and long-term challenges that providers face as they work to integrate telehealth.
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The effects of the coronavirus became real for Dr. Jim Cahill, an orthopedic surgeon practicing in Hackensack, New Jersey. While managing his practice’s patient load as restrictions were being lifted, he contracted COVID-19 himself. In this episode, you’ll learn where reputation marketing fits in for practices, how it helps patients make better choices, and how to keep abreast of potential COVID surges that can affect your practice.
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With the pandemic putting the crunch on primary care, remote patient monitoring (RPM) offers a potential lifeline while meeting skyrocketing demand for at-home care. Drew Mayer, a partner with MediCorHealth, discusses how RPM can provide an additional revenue stream to keep the doors open with no upfront costs to the clinic. In this episode, you’ll learn how this approach aligns incentives for the provider to monitor their patients’ health data, what instrumentation is involved, and how to overcome roadblocks to innovation in primary care.
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The level of service in medical device sales has shifted in major ways. Jim Chessie, Managing Partner at VB Enviro Care, identifies keys for sales reps to provide the highest level of service in today’s operating room as compared to previous years. In this episode, you’ll learn how the surgical team benefits when the rep sells to other stakeholders besides the surgeon, is more well-rounded, and becomes a rock star at inventory management.
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Danny Fell, senior strategist at Optum, is here to share volumes of research hot off the (virtual) press about consumer sentiment toward seeking medical treatment, and how it has changed over the course of the pandemic. Danny examines the challenges that happen when we assume all consumers are feeling and acting the same way about their healthcare. In this episode, you’ll learn how providers can use this information when planning patient outreach, the importance of basing it on data, and the likelihood that consumers will still choose to put off emergency care.
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We’re in an odd phase of the pandemic where we haven’t yet beat the disease, but businesses are begging for some semblance of normal life—and revenues. Michael, Scott, and Jared discuss the challenges that healthcare vendors are facing as marketing and sales indicators have become impossible to project. In this episode, you’ll learn how marketing and sales can team up more effectively, how to move forward when funnels and pipelines are frozen, and the importance of small, measurable wins.
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Karen Horgan, CEO of VAL Health, shares example after example of using behavioral economics in planning the patient experience. Those who study and apply this emerging field of study have the upper hand in changing outcomes. In this episode, you’ll learn how the tenets of this discipline are being used to influence behavior in both clinical and non-clinical settings, how the benefits apply to all practices regardless of size, and the potential of applying behavioral data to solve some of the biggest disparities in access to care.
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A lot of work has to happen to shift the current “sick care” system to proactively promote wellness, but the data is now in our hands. Linda T. Hand, CEO of Prealize, shares the power and peril of predictive analytics when addressing flaws in the current delivery of care. In this episode, you’ll learn how health systems can treat millions of patients who have put their care on hold, what technologies providers can use to become more proactive, and how we can start to address racial and social inequalities in healthcare when bias exists in the data.
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Employee benefits consultant Taylor Lindsey sheds light on the paradigm shift of how employers are managing their employees’ health. In this episode, you’ll learn how employers can get a better ROI with their health plans, what changes in benefit offerings have come during the pandemic, and the need to be better incentivized to keep employees healthy.
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A lot of the work that ultimately affects a patient’s experience happens behind the scenes, but operations can be just as important to a practice’s financial viability as their patient care or marketing. Scott, Michael, and Jared discuss tips for providers to make operational improvements that can have an even greater impact during the pandemic. In this episode, you’ll learn opportunities for healthcare operations to be disrupted and ultimately more profitable in areas such as contracting with insurance plans, interactions with medtech companies, and referral agreements with primary care providers.
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Healthcare attorney Doug Aldeen offers a highly informed take on whether providers, hospitals, and insurance companies have a responsibility to keep costs down for patients. In this episode, you’ll learn the “state of the state” of self-funded contracting, why it’s important, how payment models need to change, and the rise of price gouging during the pandemic.
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Patients deserve to know real prices and have a trusted, competitive marketplace for healthcare. Benefits advisor Carl Schuessler, Jr. describes how insurer-built plans have ceased to meet the needs of employers and employees, and how employer-built plans save costs for everyone by cutting out the middlemen. In this episode, you’ll learn what the FairCo$t Health Plan is, how it potentially improves business, and how real price transparency and direct contracting lower costs.
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Well-known marketing consultant John Marzano describes the seismic shifts happening at the intersection of primary care, retail health, and COVID-19. In this episode, you’ll learn how consumers are going to be fickle when choosing primary care services, how those choices trickle down to specialty care in new ways, and how the need to ramp up communications with patients is greater than ever. All that, plus how it’s essential not to underestimate the difficulty of convincing patients that it’s safe to come back to the doctor.
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Even before the pandemic, mountains were standing in the way of patients getting the care they were seeking. On this episode, Jessica Walker, founder and CEO of Care Sherpa, dives deep into firsthand insights her team has discovered that are helping providers overcome operational errors. Learn how consumers are feeling now about procedures that have been cancelled or delayed and how guiding a prospect with a more human touch benefits both the practice and the patient.
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Anybody coming to the healthcare planning table with a solution that can cut out the middlemen while providing quality care has the opportunity to both be very profitable and good for the patient, according to Dr. Kendrick Johnson, founder and medical director of Ark Family Health, the first Direct Primary Care clinic in Phoenix, AZ. In his own medical training, Dr. Johnson sought out a business model that would incentivize him to prevent illness, not just treat it. In his practice, he works with employer-based health insurance plans to provide full-service primary care as an employee benefit. Learn how he works to incentivize employers to keep employees healthy, and how the Free Market Medical Association is achieving its mission of eliminating wasteful spending.
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Michael, Scott, and Jared dive deep into the ways patients are starting to engage online as states begin to lift restrictions on elective procedures. They discuss digital marketing trends they’re seeing from practices as they ramp campaigns back up, projections about surgical volumes, and what telemedicine needs to do to continue to provide a meaningful patient experience.
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Greg Rainey, a cofounder of Lighthouse Business Solutions, speaks with Scott about the role of the medical device salesperson in the operating room – a role that is ripe for change in a COVID-19 world. Successful sales reps today are showing that they understand the need to balance administrators’ perspective of wanting to reduce the number of people in an OR, with the need to have the right technical expertise available when timing is critical. You’ll learn how the rep’s role has changed over the years and how they can best help providers today.
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How should physicians, practices, and healthcare facilities be communicating with the public? What about interactions with med tech and pharma reps? This episode is a deep dive into the nuances of keeping communicating open when facilities may or may not be closed. Scott, Michael, and Jared discuss the workflow for treating patients safely and the communication of that workflow in enough detail to be effective.
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Two leading orthopedic surgeons, Dr. Ira Kirschenbaum and Dr. Vinod Dasa, discuss what it will take for providers to reopen for elective surgeries. Guidelines by the CDC and governors are helpful, but it’s ultimately up to each medical team to make the final call on what patient safety should look like throughout the care process. Patients will be hesitant about having procedures, so providers will have to share details on what they’re doing to keep them safe.
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The medically underserved have been disproportionately impacted during the COVID-19 pandemic. It’s easy to feel helpless, but there are more opportunities than ever to step in and make a difference, according to John Gorman, chairman of Nightingale Partners, an advisory firm connecting capital to payers and providers of care to the medically underserved. Learn how independent providers can reduce the impact of social determinants of health during and after the quarantine, and other opportunities that come to light from a fragmented healthcare industry.
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Now is the time for physicians to review their business models, consider new opportunities, and address payment trends head on, according to Dr. Tom Davis, founder and principal at TED Consulting. As the payment world grows more complex and unclear, the path to success comes by understanding which financial aspects of your practice you can control, and which ones you can’t. In this episode, Dr. Davis explains how to see the opportunities, rather than the challenges, associated with telehealth, cash-pay services, Medicare Advantage, and the pandemic.
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Payer contracts will continue to play a major role in shaping the business models of the future for practices, perhaps even more so in the post-pandemic world. Nathaniel Arana, president of NGA Healthcare, details why now is the time to gain a better understanding of how to negotiate reimbursement rates and navigate the typical obstacles that have prevented success in the past. At the end of the day, a world where providers are paid more for their work has benefits for everyone.
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Practices are scrambling to understand the business effects of COVID-19. Scott, Michael, and Jared point to examples of how practices are communicating with patients, updating their websites, and dealing with other business ramifications of the pandemic. Amid the whirlwind of changes, there are bright spots of hope for providers and patients alike.
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The rise of telehealth has been one of the lone bright spots in the midst of the COVID-19 pandemic, particularly for traditionally underserved patient populations. This week, we speak with Dr. Daren Anderson, director at ConferMED, a telehealth platform for eConsults, and an expert in safety net practices. Dr. Anderson describes the plight of front-line workers during the outbreak, the different types of telehealth platforms, and their roles in serving patients.
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While the promise and failures of health tech innovations have been well documented in recent years, the turbulent world caused by the COVID-19 pandemic is rewriting the rules. Opinions about health tech are changing right before our eyes, according to Mike Biselli, health tech entrepreneur, chief community officer at BurstIQ, and host of the Passionate Pioneers Podcast. Mike discusses the rapidly changing opportunities for health tech to play a key role in the new healthcare ecosystem, including the long-awaited removal of regulatory hurdles for telehealth, and the oncoming possibilities of blockchain.
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Healthcare’s rapid changes demand continual training for everyone – not just CME. In this episode, Scott, Michael, and Jared take a deeper dive into different ways to train leadership and staff in the face of evolving business needs – not just to get better at our current jobs, but to gain new skills to keep up with what’s coming next. From today’s students and workers to tomorrow’s leaders, these principles apply to everyone.
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Change often takes bravery and time, especially in medicine. In this episode, Dr. Scott Sigman chronicles his uphill battle of proving to the orthopedic world that it is possible to practice surgery without prescribing opioids. In doing so, he has not only paved the way for innovation in his field, he has also demonstrated the potential to save patients from this dangerous epidemic.
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Consumerism continues to redraw the lines for medicine, and nowhere is it more clear than in how business models are shifting for specialty providers and primary care providers alike. Scott, Michael, and Jared discuss pros and cons of new models for medical practices and whether or not they ultimately help patients receive better care. Learn how to identify the benefits, overcome the fear of change, and assess the risks and rewards of shifting business models with this timely and relevant episode.
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When there is skepticism and apprehension about emerging treatment options, where do providers turn to learn more? On this episode, Dr. Ariana DeMers explains the first steps that she recommends for providers to educate themselves on newer therapies, using the example of orthobiologics. You’ll learn how organizations like the Interventional Orthopedics Foundation (IOF) are becoming the epicenter for accurate information on everything about new treatments – from reimbursement questions, to how new primary care models can benefit referrers.
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Engaging healthcare staff takes a different style of leadership and communication in the Age of Consumerism, according to Britt Berrett, program director and faculty at University of Texas at Dallas, and New York Times bestselling author of Patients Come Second. The lessons he learned as CEO of two major hospitals apply just as much, if not more, to smaller practices. Learn how smaller practices are, in fact, better equipped to pivot quickly and make necessary changes, which helps them address the evolving needs of patients without causing staff to get lost in the shuffle.
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Thanks to people like Craig Antico, the crushing blow of medical debt is having less effect. Craig’s nonprofit organization, RIP Medical Debt, buys medical debt portfolios from hospitals and physician groups with donated money to alleviate the debt of those who simply can’t pay. You might not be shocked that nearly half of all GoFundMe campaigns have been related to medical bills, but you might be pleasantly surprised how far $1 can go toward abolishing medical debt when organizations like RIP Medical Debt become involved. And don’t miss Craig's surprise gift to the patient community near the end of the episode!
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We have the inside scoop on the opening of the first Walmart Health clinic, and it’s pretty remarkable. Shawn Nason, founder, CEO, and Chief Disruptor at MOFi and a former Disney Imagineer, designed the clinic’s customer experience around cost, convenience, and care. At the same time that other retail health models are pivoting or shutting down, Walmart Health has the ability to be a unique access point. Hear how this model was built around customer and associate feedback, why they don’t consider themselves to be a competitor to community providers, and lots of other insights that are setting the stage for the next phase of retail health.
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How would you benefit if your relationship with your doctor was described as “Netflix meets Costco?” Direct Primary Care, or DPC, is a new way of providing primary care that is making good on its promise to help people stay healthier and spend less on healthcare. Dr. Kirby Farnsworth, owner of Simply Direct Health, shares the story of what attracted him to choose DPC over traditional primary care models, how he can provide many medications at or near cost, and why referring physicians love it just as much as patients.
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Many great sports professionals led their teams to championships as players but were unable to coach a team when they didn’t star. Likewise, a practice administrator could be incredibly detail-oriented and organized but ultimately fail without coaching to fill gaps in social skills and managerial style. Cheryl Toth, a consultant for Karen Zupko & Associates and creator of Medical Office Learning Lab, discusses how the admin side of medical practices can win by providing coaching for their practice managers.
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More orthopedic surgeons and vendors are focusing on alternative forms of treatment such as biologics and laser therapy. Michael, Scott and Jared discuss some of the business implications of these evolving treatment options that were discussed at the Orthopaedic Summit (OSET). Learn how this theme applies not just to orthopedic practices, but broadly across medicine because all specialties are dealing with similar implications for their businesses.
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Health Information Exchanges, or HIE’s, have only existed as a business concept for a decade, but they are already solving many issues related to sharing private health information between providers. Brian Mack, marketing manager for Great Lakes Health Connect, and a former HIMSS social media ambassador, provides a “state of the state” overview of HIE’s. He dives into how medical practices benefit from the solutions that HIE’s can provide, including what to remember about recent mergers and acquisitions.
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Practices live and die by the trust factor of the doctor-patient relationship. Med tech companies can help or hurt that trust by how they approach their part in the relationship. Michael, Scott, and Jared discuss how each party can win when med tech companies enable the practice.
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Providers don’t always have visibility into areas of the patient experience that become common pain points such as call trees and websites. Reed Mollins, CoFounder and Chief Strategy Officer at Doctor.com, describes the difference between reputation management and reputation development. The conversation then pivots to the leading edge of doctor listings data and its part in cleaning up and connecting other parts of the healthcare ecosystem, all of which benefit patients.
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One of the biggest barriers to innovation in healthcare today is the inability to easily use and exchange data among healthcare organizations and the software solutions they use. This presents a disconnect between health systems and the health tech world. Paige Goodhew, product marketer for Redox, shares the goal of enabling technologies in the hands of patients that meet them where they are, so that they can participate in their own healthcare.
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Time for a reality check on patient acquisition. There are things outside the practice that draw new patients, and there are things inside the practice. There are local outreach efforts to connect with patients, and marketing tactics to avoid until you’ve mastered digital. There are reasons to build patient relationships and improve your patient experience and communication. It takes continual effort by everyone in ways you might not suspect.
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If Individuals are given information on their personal health risks, will they change their health behaviors for the better? How can a health system impact its community when it views itself as more than just a place to treat sick people? What can happen when healthcare executives lead by example? Suzanne Hendery, Chief Marketing Officer and VP, Marketing and Communications, for Renown Health, shares the story of CEO Dr. Tony Slonim and how Renown has shifted the conversation from healthcare to health, from patients to people, and from clinical encounters to community health.
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Take a deeper dive into what it takes to be a change agent by revisiting recent interviews with DJ Mitsch, Colin Hung, and Dr. Jim Ballard. Join Scott, Michael, and Jared as they review how to create a vision and gain buy-in to create incremental changes that have a ripple effect in other organizations. It isn’t quick or simple to become a change agent, but we need more to enact the bigger changes that will lead to transformation in healthcare.
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Simplifying the payment process for healthcare can be like turning a large ship, but bundled payments have been a large step forward. Dr. James Ballard, an orthopedic surgeon in Portland, walks through the benefits of bundled payments for patients, payers, and providers. When doctors look at the world, they can bemoan all the difficulties of the healthcare system, or they can look at them and find opportunity in the challenge.
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It’s amazing how a respectful exchange of ideas can create positive change. Colin Hung shares what he has learned from chatting with thousands of healthcare executives in his 7 years as one of the co-founders of the #HCLDR online community. What started as a weekly tweet chat has turned into a global online community of open-minded leaders trying to solve issues from different corners. Hear how sharing perspectives can build trust and influence the nationwide dialogue.
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Take a deeper dive into the paradigm shifts discussed by previous guests Debra Stevens (Arizona Care Network), Bonnie Sheeren (Houston Health Advocacy), and Dan Dunlop (Jennings Healthcare Marketing). Join Scott, Michael, and Jared as they examine the themes of being proactive and collaborative when seeking innovation. The best outcomes occur at the intersection of what’s best for the patient and what’s best for the hospital's business growth.
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The very thought that physicians can benefit from executive coaching is an indication that the medical profession is shifting. Darelyn “DJ” Mitsch, an executive coach with The Pyramid Resource Group, works with healthcare professionals to take on leadership positions. It is a challenging task in an era where, starting in residency and training, clinicians are taught little to nothing about self-care. Learn how coaching physicians benefits everyone because, after all, they’re the ones treating illnesses.
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For population health management to succeed, hospital teams have to step into new roles and responsibilities. Dan Dunlop, principal at Jennings, shares the new role of marketing teams in this effort. Who better to connect the hospital’s business objectives with the health needs of consumers than those who know both sides best? As population health initiatives evolve, expect to see more hands involved in the efforts.
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Patient advocates strive to create a world where everybody has somebody there for them. Bonnie Sheeren, independent patient advocate with Houston Health Advocacy, helps patients navigate everything from their treatment plans to insurance hurdles to provider communications. Navigating healthcare still requires untangling the disconnects between parties, but the rise of patient advocates can make it easier for many who otherwise wouldn’t know how to proceed in their own best interest.
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It’s hard to think of a bigger paradigm shift than the onset of value-based care. It has the potential not only to affect the quality of care but also to changes everything about how providers get paid. Debra Stevens, executive director of marketing and communications for Arizona Care Network, gives a primer on accountable care and takes us to the leading edge of next-gen ACO’s – from the innovations of blockchain to the challenges of infrastructure. Learn the true definition of care coordination with a heartwarming story of social workers who went to great lengths to ensure a homeless man gets the mental health help he needed.
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Take a deeper dive into the paradigm shifts discussed by previous guests Dr. Justin Smith, a.k.a. @TheDocSmitty, and practice administrator Terry Leidner. Join Scott, Michael, and Jared as they share additional resources and reactions related to teamwork, new patient relationships, administrative challenges, and humanizing doctors.
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It’s helpful to know what goes on behind the scenes at your doctor’s office to understand the right conversations to have. Terry Liedner gives a glimpse into her backstage world as practice administrator for Ridgewood Orthopedic Group and what it takes now to help patients navigate the new landscape. Managed care, mandates, and pre-authorizations are only a few of the challenges, but understanding how hard the practice management team works to make care happen can empower patients to make the right requests and no longer feel helpless.
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Dr. Justin Smith, a.k.a. @TheDocSmitty, has totally reimagined the doctor’s ability to provide relevant, vetted health information to his patients and their families. He uses digital health – particularly social media and a patient portal – to point families to information that answers their questions and comforts them during stressful times. Like posting videos on Instagram for baby well visits so parents know what he’ll ask when they bring children in for check-ups at 2 months, 3 months, 4 months, etc. At every stage, Dr. Smith uses digital health to focus on the 3 E’s that patients and families want in a healthcare encounter – Engagement, Efficiency, and Empathy.
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A deeper dive into the first four episodes reveals new insights about the changing mindsets in healthcare. Join Scott, Michael, and Jared as they share additional articles and resources related to themes from their conversations with Dr. Kirschenbaum, Dr. Greene, and Robin Kingham. Highlights reflect themes of trust, empowerment, the new patient/physician relationship, and more.
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An unwanted diagnosis doesn’t mean you have to feel alone anymore. The resources and communities now available to patients make living with a disease much more of a connecting experience than in the past. Join Robin Kingham, Education Resource Manager for the Crohn’s and Colitis Foundation, as she describes how patients including herself connect their lives through in-person and online resources that can be just as effective as their medical treatments.
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It all starts with a relationship in which the patient feels comfortable and knows that the doctor cares about them. Dr. Craig Greene, an orthopedic surgeon in Baton Rouge, Louisiana, is a champion of building that relationship from the moment a patient steps into his clinic. Little things build trust and show empathy, and patients can tell when it’s just an act. This week also marks the debut of a new segment called Social Shift, highlighting when healthcare goes right.
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In a career of accolades for innovation and technology, one of Dr. Ira Kirschenbaum’s greatest achievements has to do with people. After 17 years growing two orthopedic practices, he uprooted from the comforts of White Plains, New York and relocated to the South Bronx to provide care in the poorest congressional district in the nation. Now 11 years later, Dr. Kirschenbaum has grown the team to 14 surgeons and 70 employees, seeing more than 430,000 patients a year. His lessons about recruiting, innovation, and balancing the business of healthcare with the humanity of their mission are priceless.
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Michael, Scott, and Jared kick off Season 1 sharing experiences of their personal encounters with the healthcare system. One of the ways they see minds changing is in the empowerment of patients. It’s easy to demonize the big players such as providers, insurance companies, and medical device manufacturers, or to complain about them without contributing to their improvement. On the other hand, it’s much more beneficial to bring our experiences and ideas to the table to create a balanced perspective in the hopes that, collectively, we can change healthcare.
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