OneSignal Podcast: Recent Episodes
OneSignal
A podcast dedicated to helping businesses improve their customer engagement. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the world's most popular customer engagement solution used by 1+ million businesses sending more than 10 billion daily messages.
In Episode 40 of the OneSignal Podcast, Content Writer Sasha Langholz breaks down the concept and value of user activation as well as the steps your mobile app team can take to optimize activation across the user journey.
Episode 38 of the OneSignal podcast welcomes Sasha Langholz, Content Marketer at OneSignal to discuss what Live Activities is and the benefits can have for your business.
In Episode 39 of the OneSignal Podcast, OneSignal Content Writer Sasha Langholz covers the best ways to grow your mobile push subscribers.
Episode 37 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal to discuss the differences between Braze & OneSignal product offerings. Julia was a Braze user in her previous role and provides an overview of the similarities and unique components of the two products.
If you enjoy the episode, please subscribe to the OneSignal Podcast.
OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build customer messaging journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.
Sign up for freeto use OneSignal to save resources and increase user retention and loyalty today.
In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down the key differences between Multichannel and Omnichannel marketing.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.
Sign up for freeto use OneSignal to save resources and increase user retention and loyalty today.
Episode 35 of the OneSignal podcast hosted by Josh Wetzel welcomes Jordan Adler, Head of Developer Engineering at OneSignal, to discuss the history and current state of Firebase Cloud Messaging. He dives into the history of the product, and the suite of developer tools and tackles the question of whether FCM specifically will receive investment to keep up in the future.
If you enjoy the episode, please subscribe to the OneSignal Podcast.
OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use OneSignal to build customer messaging journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.
Sign up for freeto use OneSignal to save resources and increase user retention and loyalty today.
In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down what you should and shouldn't be doing in your push notification strategy. Here are a list of common push notification do's and don'ts when it comes to positioning your mobile app for success.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.
Sign up for freeto use OneSignal to save resources and increase user retention and loyalty today.
In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down what VoIP technology is and how it works. This episode covers how VoIP notifications work in conjunction with VoIP technology and how they can benefit your mobile app.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.
Sign up for freeto use OneSignal to save resources and increase user retention and loyalty today.
Episode 32 of the OneSignal podcast hosted by Josh Wetzel welcomes Ruby Childs, Principal Product Manager with OneSignal, to discuss Live Activities, the importance they play for mobile applications looking to provide a deeper experience around immediate events - for example, a sports game, breaking news, food or grocery delivery, and much more.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.
Sign up for freeto use OneSignal to save resources and increase user retention and loyalty today.
Episode 28 of the OneSignal podcast hosted by Josh Wetzel welcomes Chad S. White, Head of Research at Oracle Marketing Consulting, to discuss the evolution of email, the importance of email in customer communication journeys, and more. Chad has been in digital marketing and specifically working on email, for more than 15 years, he’s an expert in the space and we’re excited to have him on the show.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the world’s leading customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.
Sign up for freeto use OneSignal to save time and realize the value in your business today.
Episode 30 of the OneSignal podcast hosted by Josh Wetzel is an overview of the State of Customer Messaging report published by OneSignal this spring.
The report is a quantitative and qualitative study of what messaging works for companies in 2022. Analyzing 100 billion messages from December 2021 as well as conducting a survey that 800 unique companies participated in, provides a comprehensive view of best practices and guidance for digital growth professionals.
Listen to the show to learn more or you can download the full report here: https://onesignal.com/state-of-messaging-report
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is democratizing customer engagement by enabling more than a million businesses to grow and retain their audience through the delivery of more than 10 billion messages to their customers each day.
Sign up today for free to start to grow & retain your customer base.
Episode 29 of the OneSignal podcast hosted by Sasha Langholz welcomes App Growth Network's CEO Fouad Saeidi. Saeidi discusses how taking a holistic lifecycle marketing approach can help you supercharge your app's growth and retention.
Does your mobile app face growth and retention issues?
In the episode, our guest explains how to troubleshoot common roadblocks mobile companies face— from a “leaky bucket” scenario to “analysis paralysis” to a simple lack of cohesion between acquisition, growth, and retention data points. He covers best practices, milestones, and success factors that can help mobile apps across verticals achieve their long-term goals.
Episode 28 of the OneSignal podcast hosted by Josh Wetzel welcomes Forrester's VP and Principal Analyst Joe Stanhope and Forrester Principal TEI Consultant Sean Owens. They joined to discuss the total economic impact study OneSignal commissioned (methodology here) and explain Forrester’s framework for Marketers' Win in Consumer Moments.
Sean summarized the results, which included 4 unique OneSignal customers, which delivered a faster and more efficient solution, and demonstrated a 425% ROI (return on investment).
Joe then discussed Forrester’s Marketers Win in Consumer Moments framework. This is Moments are a way of breaking down a consumer's customer experience with a product or service. The context of each user and how they interact with a product or service.
How Does a Company think about identifying which moments to prioritize?
It is an analytical project to understand which of these points in a user’s journey are most important. The focus should be on pinpointing the critical moments when a consumer's proclivity to upgrade, subscribe, pay, and/or buy is high. It is the important user transition points that should be focused on. Focus on the moments where a user has to make important decisions.
Listen to the show to learn more and hear about Brad's experience building and growing audiences at Hallmark, MotorTrend and others.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is democratizing customer engagement, helping over a million businesses deliver over 10 billion messages to their customers each day.
Sign up for freeto use OneSignal to grow & retain your customer base today.
Episode 27 of the OneSignal podcast hosted by Sasha Langholz welcomes Kate Nowrouzi, Vice President of Email Deliverability & Product Strategy at Mailgun, who brings us her thoughts as an email expert with over 20 years of experience in the space.
As companies face growing expectations to execute flawless omnichannel experiences and serve users the right message on the right channel at the right time, email is a channel that mobile apps need now more than ever. Mobile apps can use this channel to effectively message users across devices, throughout their daily routines, and to bring users back after first install.
Nowrouzi explains how email’s high ROI, permanent message format, and space to communicate makes it an ideal channel for a variety of marketing and transactional use cases.
Episode 26 of the OneSignal podcast hosted by Josh Wetzel welcomes the digital media audience-building veteran Brad Schlachter to the show. Brad has a nearly three-decade career building loyal customer bases at Disney, Sega, MLB, Hallmark, and more. He joins to share his experience building Hallmark's and Motor Trends video streaming businesses, what messaging channels he's found success with, and some ideas on how to grow.
Brad shared some timeless tidbits such as asking the customer what they want and delivering it, using an example from his Motor Trend and Hallmark experiences. His advice is sound:
- What's your Customer Retention priority?
"Retention is about giving the customer more of what they want”* What Messaging channel works best?
Email is king, "the most effective way is if you use multiple touchpoints and have all messaging channels (Email, Push, and others) work together.”Listen to the show to learn more and hear about Brad's experience building and growing audiences at Hallmark, MotorTrend and others.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is democratizing customer engagement, helping over a million businesses deliver over 10 billion messages to their customers each day.
Sign up for freeto use OneSignal to grow & retain your customer base today.
Episode 25 of the OneSignal podcast moderated by Josh Wetzel welcomes the CEOs of RevenueCat (Jacob Eiting), Rapchat (Seth Miller), and OneSignal (George Deglin) to discuss the Epic-Apple Legal Battle and how it is impacting mobile app subscription businesses.
Jacob is specifically well versed on the current state of the Epic lawsuit and the recent judge findings, the three speak about what the outcome could be and provide real-life examples on how mobile app developers should think about the opportunities ahead.
Jacob & George discuss how combining mobile subscription with messaging (Push Notifications, In-App Messaging, Email & SMS) work well together to drive customer acquisition and retention.
Seth, CEO & Co-founder of RapChat (a voice recording mobile app with more than 7 million users), provides a mobile app developer perspective on how they are thinking about the Apple Epic ruling, how to think about building vs. buying tech, and the future of mobile subscription opportunities.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is democratizing customer engagement, helping over a million businesses deliver over 10 billion messages to their customers each day.
Sign up for freeto use OneSignal to grow & retain your customer base today.
The OneSignal podcast aims to help companies build meaningful and lasting relationships with their customers. Episode 24 welcomes Jordan Adler, SDK & Developer Relations Leader at OneSignal, to discuss his career path into building developer communities at Google, and how he sees the OneSignal DevRel evolving.
Please listen to the podcast to hear more of Jordan's insights. Follow OneSignal Developer Relations efforts @OneSignalDevs.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the most widely used customer messaging and engagement solution, helping over a million businesses deliver over 8 billion messages to their customers each day.
Sign up for freeto use OneSignal to grow & retain your customer base today.
The OneSignal podcast aims to help companies build meaningful and lasting relationships with their customers. Episode 23 welcomes OneSignal customer strategist Eyra Dzakuma. Eyra has spent the past 18 months helping some of the world’s largest mobile games improve their customer messaging. She is here to discuss OneSignal's Mastering User Communication in Mobile Games eBook and her experiences with mobile games messaging.
Messaging to users is critically important. There are nearly 1 million mobile games live in the app stores today. The top 25% of all mobile games only retain 4% of their users. That means 96% of gamers abandon a mobile game they’ve downloaded in less than a month. Costs to acquire a paying gamer run as high as $40.
As Unity’s first verified messaging platform partner, with 30k games on Unity using OneSignal, there is a depth of mobile gaming expertise. OneSignal was started as a mobile games studio, it’s in our DNA. The ebook discusses core, crucial use cases such as:
- Player onboarding - Function oriented; Benefits-oriented; progressive
- Enhancing the Game Experience -
- Re-engage Players
- Drive Revenue - IAM Purchases; Engagement for page views
Please listen to the podcast to hear Eyra's insights and summary of the eBook. Get the eBook Mastering User Communication in Mobile Games here.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the most widely used customer messaging and engagement solution, helping over a million businesses deliver over 8 billion messages to their customers each day.
Sign up for freeto use OneSignal to grow & retain your customer base today.
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 22 welcomes Mick Rigby, founder & CEO of Yodel Mobile. Mick started Yodel Mobile 13+ years ago, an agency awarded the “Outstanding Contribution to the App Industry” award at the App Promotion Summit and been named several times the App Growth Agency of the Year, and helped launch established brands (such as NBCUniversal, FujiFilm) and hot startups (Stereo, Yolt) into the mobile space. to name a few to succeed on mobile. Mick joins us to discuss whether you should build a mobile responsive website or mobile app, whether user acquisition or retention is more important, and provides insight into why creativity and messaging language are core strategic pillars of a mobile app's strategic plan.
Mick lays out 4 strategic pillars to developing a mobile app retention & growth plan.
“Your app will only succeed If you're able to build a relationship and retain the users that have downloaded it. We call it flipping the funnel.” Please listen to the podcast to hear Mick's insights on the strategic plan.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the global market-leading push notification & in-app software provider used by 1,200,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.
Sign up for freeto use OneSignal to retain & grow your web and/or mobile app audience today.
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 21 welcomes Eva Wei, OneSignal's Product Marketing Manager to discuss the launch of SMS functionality and why this is an important channel for customer messaging. Eva joined OneSignal earlier this year after leading customer journey at consumer startup Shift, bringing a wealth of customer messaging experience.
Eva discusses the importance of real-time and permanence with SMS, the value of multi-channel, and specific use cases for SMS. Eva explains that "SMS have the highest open rates of the marketing channels" making it an important part of the customer messaging mix. As it relates to use cases, she discusses commerce use cases (coupons, tickets), and any instance where a message needs to be accessible multiple times and in the future.
Please listen to the podcast to hear more of Eva's insights, and if you're interested in reading more about the OneSignal SMS offering.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.
Sign up for freeto use OneSignal to retain & grow your audience today.
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 20 welcomes John Turner, formerly a journalist turned audience developer at USA Today Sports Media Group who joined us to discuss his experiences developing digital media audiences. John brings a wealth of experience the past decade across old media's transformation to digital (Huntsville Times, The Sporting News, Golfweek) and the tools as well as best practices.
John talks about the evolution from print to digital, how audience scale is no longer the core goal as they transition to focus on subscribers (email newsletter, push notifications) are the goal today, and ultimately how paid subscription products for high-quality content maybe the future for content.
What are you trying to get users to do?
“We want to see email newsletter opt-ins, we want to see single sign-on because we're fighting the impending Cookie apocalypse.”
Best Practice for customer engagement:
“The big winner of the past decade has been email...it’s become a major distribution platform...it's become a major monetization platform.”
Please listen to the podcast to hear more of John's insights, and if you're interested in reading more check out the customer case study USA Today Sports Media Group did with OneSignal earlier this year.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.
Sign up for freeto use OneSignal to retain & grow your audience today.
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 19 welcomes David Vallance, a journalist with Campfire Labs, who wrote OneSignal's Customer Engagement Journey book. David interviewed a half dozen customer engagement practitioners from a wide range of business types and regions of the world - from SaaS B2B (Joe), professional sports (National Rugby League), consumer media (Softonic & USAToday Sports) and eCommerce (MuteSix & InspireUplift) - in an effort to understand best practices and illuminate what great customer engagement looks like. David joins the podcast to discuss some of the stories that didn't make it into the book.
The customer engagement starting point for all businesses is list building, getting consumers to opt-in to receiving push notifications, email, among other channels. 1) Start getting opt-ins today, it's the first and most important step towards building a loyal customer base. 2) Be relevant with every message, don't overwhelm them as these are the foundation of your list. Specifically, with Push Notifications, consumers can and will opt-out if they receive a lot of irrelevant messages. 3) You should be using Push Notifications and email, deploy marketing best practices.
An interesting story that didn't make it into the eBook was with Joe's CTO & Co-founder Lenny Urbanowski, who walked through how push notifications (and In-App Messages) guide the consumer journey. From promoting an offer, ordering, confirming order and timeframe, and highlighting that the order is ready to be picked up. It enriches the customer experience and keeps them engaged throughout the process.
Please listen to the podcast to hear more of David's insights and download the Customer Engagement Journey book.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.
Sign up for freeto use OneSignal to retain & grow your audience today.
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 18 welcomes Kunle Campbell, 2X eCommerce Podcast & eCommerce consultant. Kunle has two decades of digital marketing experience, he's published 263 podcasts and has been an eCommerce expert focusing on driving 2x growth for ecommerce businesses. Kunle joins the OneSignal podcast to discuss the best customer messaging practices for eCommerce businesses.
Campbell says eCommerce businesses should use email, as well as deploy Push Notifications, SMS, and other tactics to ensure every business is meeting their visitors and shoppers in the channel they prefer, however, he cautioned against using push notifications too much.
"I take them like salt, use sparingly. You need salt in your food, but you're not going to just throw it all in. People expect that emails will be flooded, but they don't expect to be bombarded with notifications. We'll just turn it off. So use them vary sparingly". Please listen to hear more of Kunle's insights.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.
Sign up for freeto use OneSignal to retain & grow your audience today.
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 17 welcomes Moody Nashawaty, MuteSix Chief Strategy Officer, to discuss how they grow eCommerce businesses via user acquisition and retention. Moody has an extensive digital marketing background across lead generation, social and performance marketing before growing MuteSix into a large agency, part of the iProspect family under Dentsu, with a strong focus on eCommerce.
Moody brings insights into how they think about user acquisition and retention for eCommerce brands on Shopify and other platforms. He says brands who scale should be looking at 30% of their revenues should be coming from re-engagement. He believes email remains a crucial retention channel but stresses SMS and Push are coming on strong, and brands should be adding to supplement and grow their respective businesses. MuteSix & OneSignal share a customer InspireUplift which published a case study that stated cart abandonment improved 182% and push notifications represent 10% of overall revenue for the eCommerce business. Please listen to hear more of Moody's and MuteSix's perspectives.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 7 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.
Sign up for freeto use OneSignal to retain & grow your audience today.
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 16 welcomes Benjamin Shapiro to discuss user Acquisition vs. Retention. Benjamin has an extensive digital marketing background, working on the marketing team at eBay in the 2000s, and then leading marketing for an assortment of startups before creating the leading podcast on marketing technology called Martech Podcast.
Benjamin's point of view comes from nearly two decades of practical marketing application experience. His opinion is the "smart money is in retention" because that is the highest return on investment and the most efficient part of a marketing team's budget. However, he stresses that marketers aren't primarily focused on user acquisition but “every marketer must learn how to acquire because its a requirement to start up and bring customers into a business”.
The takeaway, every business has to acquire first. Then the challenge is to know when to focus on retention. There's always pressure in marketing to show growth metrics and an ability to scale. However, retention is more efficient and cheaper in the long run, so great businesses acquire and they retain their customers.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 7 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.
Sign up for freeto use OneSignal to retain & grow your audience today!
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 15 welcomes Long Vo, OneSignal's Co-founder & COO. Long's passion is art and specifically game art, he was a co-founder of Gaia Interactive and is well known for his work on the Street Fighter series in the 2000s. Long joins the show to discuss his career journey, how his past experience led to OneSignal and its meritocratic & empathetic startup culture.
Hear Long's point of view on the formation of OneSignal, how his upbringing prepared him to be the culture leader for a fast-growing startup and some of the principles he believes in.
"I think no matter how large the company gets we shouldn't lose empathy for one another. I'm not fond of any environment where people tear each other down rather than build each other up. And I'll do my best to make sure that everybody in the company feels supported to the best of my ability."Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 7 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.
Sign up for freeto use OneSignal to engage & grow your audience today!
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 14 welcomes Zack Hendlin, OneSignal's Vice President of Product. Zack has led product at OneSignal the past 2 years, previously he was a product manager building out LinkedIn's newsfeed, and prior to that, he spent a couple of years working on Facebook's newsfeed.
Zack joins the podcast to discuss his experience at driving the right message at the right frequency by user. Managing massive user scale at his previous two jobs, he learned the importance of rigor, contextual relevance, behavioral triggers, and testing in the process of every decision you make. He discusses how Facebook, LinkedIn and now at OneSignal, using tools such as A/B testing, are crucial to getting to the right user experience. Using analysis the OneSignal team did in Q4 (analyzing 118 billion messages over a 4 week period), there was a 50% engagement improvement by just segmenting users and A/B testing added another 10% lift. Hear more about the ways LI and fB drove user engagement, and how you can improve engagement for your business as well.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 7 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.
Sign up for freeto use OneSignal to engage & grow your audience today!
The 13th OneSignal podcast welcomes OneSignal VP of Engineering, Matt Pillar. Matt joined OneSignal in March after spending the past 2 years as Facebook's real-time infrastructure and core data engineering manager. Previously Matt was CTO at a messaging task management software startup called Redbooth.
Matt joins to talk about his experience building engagement tools for Redbooth, supporting real-time communications at Facebook, and his thoughts on the journey ahead for OneSignal. His experience building messaging at a startup, supporting the world's most robust messaging solution in the world, and how he views developing a similar scale for the rest of the world at OneSignal.
Matt provides anecdotes about managing technology systems, culture, and scale. He says Facebook's culture was strong, built on a "blameless" mindset and he tells an intern story that reinforced that culture. He discusses how developing scaled systems will contribute to OneSignal's expectation of growing capacity more than 10x the next few years. Hear more of Matt's perspective on this podcast episode.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the global market-leading push notification & in-app software provider used by 900,000+ to send more than 6 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.
Sign up for freeto use OneSignal to engage & grow your audience today!
The 12th OneSignal podcast, hosted by Josh Wetzel, welcomes Reid Genauer, formerly CMO of Smule & Magisto, and business builder at eMusic & BitBop Mobile TV (Fox Acquisition). He’s had an awesome, diverse career. Starting a successful touring band, Strangefolk, then Assembly of Dust, before getting into digital marketing in the early 2000’s with eMusic.
Reid talks about how the old way of marketing brings the customers in and the product takes them from there is outdated. Functions must partner across the user journey, tools and processes need to be consistent. He elaborates on the importance of compelling content, how organizations need to build a credibility touchpoint with a consumer before they can successfully ask them to purchase.
Reid is a unicorn of sorts, a highly creative person who understands that the melding of brand & performance marketing is the intersection of sustained success. He is a champion for positivity and posits "Less malaise and more praise” as a theme for social collaboration & marketing in general.
You can find Reid @ LinkedIn; Twitter; Instagram and his personal website.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the global market-leading push notification & in-app software provider used by 900,000+ to send more than 6 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.
Sign up for freeto use OneSignal to engage & grow your audience today!
The 11th OneSignal podcast, hosted by Josh Wetzel, welcomes Dogpatch Advisors Kyle Williams. Kyle has been at the cutting edge of outbound campaign development work for some of the most successful software startups in the world (Google Cloud, Segment, Envoy, Drift & OneSignal). Kyle joins us to talk about the components of great messaging, addressing Gartner's (80% of marketers will abandon by 2025) personalization prediction, and what's important as marketers strive to improve the quality bar.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the global market-leading push notification & in-app software provider used by 900,000+ to send more than 6 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.
Sign up for free to use OneSignal to engage & grow your audience today!
The OneSignal podcast episode 10, hosted by Josh Wetzel, welcomes grocery senior mobile product manager, Lina Mamut, to the podcast. Previously a founder of a food eCommerce company, Lina presently works for a top 3 global grocery company building mobile products to glue the physical & digital worlds. The discussion starts with the impact of COVID-19, how Innovation happens in a big grocery environment, and how push notifications/messaging support their customer journey.
Lina has founded a company, led product at another startup, and now works for a major corporation. They have operated across the spectrum of a company's evolution. Lina says “Innovation is the acceptance that we live in an ever-changing world” and "...isn’t something we practice, it is something we live”. In discussing the importance of mobile, “everybody is carrying around their device”, it's the channel that enables online delivery, in-store pickup, promotional delivery, and ongoing engagement. They use messaging to drive engagement because “Notifications are what they’re seeing”
Hear Lina talk about the excitement of improving an essential service and the importance of essential workers and more.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
OneSignal is the global market-leading push notification & in-app software provider used by 900,000+ to send more than 6 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.
Sign up for free to use OneSignal to engage & grow your audience today!
Welcome to the OneSignal Podcast where we aim to educate ourselves on product, industry and best practices as it relates to building and growing a customer messaging practice, hosted byJosh Wetzel.
In this episode, we're joined by OneSignal CEO & Co-founder, George Deglin who interviews Google Chrome Product Manager, PJ McLachlan to discuss Google Chrome web push browser changes, the future of notifications, and the importance of PWA's (progressive web apps).
PJ speaks at length about what trends the Chrome team was seeing, how they are tackling the challenges, the importance of notifications and how they want to improve the quality and utility of notifications.
Connect with PJ to provide product feedback or pose questions @ his twitter.
The OneSignal podcast aims to educate listeners on product, industry and best practices as it relates to building and growing a customer messaging practice. This episode is hosted by Josh Wetzel with a veteran sales engineer, Brian Starr, discussing how to properly define proof of concept test to demonstrate the value of a digital service, software as a solution (SaaS).
Brian has worked at an impressive set of companies, AirBnB, GitHub, Leanplum and now OneSignal in sales engineering type roles. At OneSignal he’s focused on helping enterprise organizations implement best of breed messaging into their technical stack.
Brian talks about how it is important to define whether you're testing new technology or validating a vendor selection, setting a list of requirements and one core metric you are attempting to move with any test or proof of concept.
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
Welcome to the OneSignal Podcast where we aim to educate ourselves on product, industry and best practices as it relates to building and growing a customer messaging practice, hosted byJosh Wetzel
In this episode, we're joined by OneSignal CEO & Co-founder, George Deglin to discuss web push browser changes, and then we’ll have a customer success manager, Karima Wagner, on to discuss best practices for web push notifications.
Web Push Changes - George Deglin - OneSignal Co-Founder & CEO
Chrome is introducing a new “quiet” permission prompt that is much more subtle and more likely to not be seen by users. This permission prompt is shown if either of these two cases is true:
- If a website has a high rate of users denying permission on the normal permission prompt, the quiet prompt is shown instead.
- If a user has denied push permission on the normal permission prompt on many websites, the quiet prompt is shown instead.
These changes will negatively impact spammy and those sites that aren't thoughtful about how they ask for permission. Sites that have a value proposition consumers are interested in and are transparent about their intent, will benefit from these changes.
How about retaining & growing your existing audience?
The best strategy is not how do we gain more traffic that lands on our site one time but rather, how do we build more engaged relationships with the users who are already enjoying your site. Increasing the repeat visitation of your existing users is far more cost effective and easier than acquiring new ones. The economic models overwhelmingly favor retaining a customer over acquiring a new one, one study found it is 5x more expensive to acquire a new customer, so why don’t web publishers spend more time retaining their audience? Push notifications are the most effective and affordable way to build a more engaged relationship with your users. Pulling web push notification data from across many publishers, on average we see approximately 4% opt-in across a publisher’s unique visitors over a period of a year. That means if you have 1 million uniques that would equate to 40k subscribers. If you have 10 million uniques, it would be approximately 400,000 subscribers. A web push subscriber is opting in to your service, they are the most loyal and important members of your audience. With a consistent strategy, you can bring those top users back to the service more frequently, driving significant incremental daily traffic.
Customers That Are Using Web Push Notifications to Drive User Re-Engagement:
- Clutchpoints - A trusted source for news on sports, implemented this to build a relationship with visitors coming from paid or organic traffic sources, and expand the depth of that relationship using Push Notifications.
- ProductHunt - Product Hunt is a website that lets users share and discover new products. Users submit products, which are listed in a linear format by day. Product Hunt uses push notifications as a way for them to bring the community together to support new launches and interesting innovations. This grows their engagement from their highest-valued and consistent contributors.
- YouNow - a live streaming service used by 15,000+ broadcasters every day increased retention by 19% and they saw a 5% increase in time spent on the platform with users who came through web push.
Web Push Notification Best Practices for Setup & Usage - Karima Wagner
Setup:
- Typical/wordpress: Leverage the out of the box pre-prompt options (Slide prompt, subscription bell, custom link)
- Custom Setup: give the users power to pick their own topics or frequency at which they prefer to get messages. Respect their choice by not sending irrelevant messages
- General: prompt at relevant times (user browsed a certain number of pages, certain products..), Make sure to explain the value that the users will get out from subscribing. Add your logo with the slide prompt
Web Push Best Practices:
- Content, always send relevant content, think of your push content the same way as SEO, use the right keywords, keep it short so you’re taking into consideration different screen sizes
- Personalize (Segment, tags), users are more likely to click on your message if it’s tailored to them vs mass automated messages targeting everyone
- Emojis, use relevant, clear meaning emojis, but don’t overdo it
- Media, include relevant product images, anything visual that conveys the reason they need to check out your message
- Time, consider time zones, user active time on your platform, general user trends on your platform,
- Localize by device language, it drives higher clicks
- A/B test, the best way to understand what works for each campaign
- Analyze to measure and identify what works and what doesn’t, you can do so by integrating with your Analytics platform, or leveraging outcomes
Read more on 6 Best Practices for Push Notifications in 2020, and Best Practices for Web Push Notifications - The ULTIMATE 2020 Guide!
Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.
Welcome to the OneSignal podcast where we aim to educate ourselves on product, industry and best practices as it relates to building and growing a customer messaging practice, hosted by Josh Wetzel.
We're excited to be joined this episode by Tracy Chang, Squaw Valley Holdings Vice President of Digital Marketing. Tracy has been working at Squaw Valley Holdings for more than 8 years, and in the winter resort business marketing industry for the past 14 years. She joins us to discuss how Squaw Alpine has leveraged digital to iterate and improve the resort experience.
“OneSignal’s push notifications have been instrumental in helping us to reach our goals. We use (them) throughout our user’s journey...It is these micro-moments that help us build a deep relationship with our users.”
Show Notes:
(0:20) Intro - Tracy Chang - VP Digital Marketing, Squaw Valley Holdings
(6:30) General Innovation - Tracy discusses how they are working to improve the customer experience to reach new customers and improve their experience. Using new technology such as the Apple Watch.
(10:30) Experimenting with New Technology - Tracy discusses how SquawAlpine has jumped on new technology, such as Apple’s ARKit, to build new visitor functionality, however in the case of ARKit, they didn’t release the innovation.
(12:30) Digital Deals Drive Engagement - Tracy talks about how their digital engagement goal is to be hyper-relevant.
- “OneSignal’s push notifications have been instrumental in helping us to reach our goals. They are quick to implement and use. We use push notifications throughout our user’s journey." Tracy mentions how from signup to village arrival, visitors are provided weather and terrain updates. They even use it for crowd management. "On weekends there is a mass exodus at 4, if traffic is backed up, we can send a push about an apres-ski special to wait out the traffic.”
- “We know each user can easily turn off notifications or even uninstall our app so it’s important to us that we allow our users to signup for what’s relevant to them.”
- “We will utilize more OneSignal’s In-App messaging to educate users on the importance of providing a location, not to stalk them but to alert them of offers and experience while visiting”
- “It is these micro-moments that help us build a deep relationship with our users.”
(16:45) App Exceeds Web Traffic - SquawAlpine saw app engagement exceed the web and other channels, it’s becoming the primary channel to interact with its visitors.
Welcome to the OneSignal podcast where we aim to educate ourselves on product, industry and best practices as it relates to building and growing a customer messaging practice, hosted by Josh Wetzel.
We're excited to be joined by Pasha Sadri, who has been behind some of the biggest digital innovations over the past 20 years; Maps, Y! Pipes, Polyvore and WhatsApp. He joins us to discuss his journey, the technical decisions required to scale, what makes magic in small teams and much more.
He also dispenses the following sage advice “No matter where you are or what you're doing, always do a great job, it will pop up, decades into the future" on how he ended up at WhatsApp.
Show Notes:
Intro (0:40) - Pasha Sadri - He discusses his background, how he started at Y! in 2000. How he felt privileged to build and launch great products.
(3:35) Google Maps launch blew everybody's mind. He joined Google Maps team for a year, then returned to Y! to be a leader on the innovation team. This spawned Pipes. During Pipes building, Pasha gained an interest in building a visual business software tool for companies to pull images together. This was realized as a consumer product called Polyvore which found success with women collaging, specifically around clothing and art. After a few months of success his two co-founders, Guangwei Yuan and Jianing Hu, left their roles at Y! to focus on building Polyvore. Pasha followed a few months later.
(8:30) There was a couple of month period when Pasha was working ten-hour days on pipes, then come home to eat dinner and worked several more hours every evening on Polyvore.
(12:35) Leaving Polyvore, Pasha had spent 8 years in total working on the product and business. How did he end up at WhatsApp? He considered another startup, venture, then starting to discuss opportunities. WhatsApp cofounders Brian Acton had previously worked with Pasha at Y!. He heard Pasha was a free agent and recruited him. WhatsApp was supporting 400 million unique monthly users.
(14:55) Pasha stresses how it is important to do a great job at all times. You are making an impression on your colleagues, contributing to everybody’s success. “I recommend people should always do a great job, it will come back to you decades later in unique and important ways” Pasha.
(17:20) How do make scale, technical inflection point decisions? Polyvore team re-wrote parts of the platform several times.
(18:40) What is your take on scaling culture to maintain growth and consistency? It’s important to build a culture of experimentation. As humans, we need positive feedback for our actions. By doing a lot of experiments, there is a chance many of them won’t work. At Polyvore, we realized we needed to frame every experiment, even failures, as a success. Even in failure, we viewed them as positive because we learned something.
When you have a culture of experimentation, you get a tighter cycle of feedback to gain insight and keep the team engaged.
(21:00) How do you say no, to prioritize the most important projects? WhatsApp was the place Pasha saw this best demonstrated. He relays a story about his interview with Jan Koum (co-founder & CEO) where he brought ideas to the conversation and Jan was firm in saying “No”, which was an example of a laser focus on their core values and goals - “Fast, Simple and Secure”. Having a framework in place and sticking to it was important.
The OneSignal Podcast welcomes our CTO Joe Wilm, who joins to discuss the usage of RUST and how the company evaluates, tests and deploys new programming languages & technologies.
OneSignal announced nearly 3 years ago OnePush, the delivery system for notifications, which was written in Rust. Original delivery system built in Ruby. This decision was made to usher in the next wave of growth. At that time OneSignal was handling 2 billion messages a week, today the solution has grown to 35 billion a week, a 16x growth.
Joe through this OneSignal experience has become a known RUST community member and he discusses the advantages of this language. In addition, he discusses how the company looks at new technologies, how they evaluate and test, and then deploy for new efficiency or functionality.
OneSignal CEO and Co-founder George Deglin discusses how OneSignal came to be, pivoting from a mobile games studio, Hiptic Games, to building the world’s most used push notification software. The story is a classic build vs. buy product decision.
As a mobile games studio, George and team found in 2014 that they needed a great push notification solution, however the available solutions were rudimentary, inefficient, unreliable and/or too expensive. As a boot strapped, pre-seed funding stage business, Hiptic, couldn’t afford to spend on every need. They were forced to build their own, and eventually they being forced to build push notification software, and ultimately open it up torealize there wasn’t a good solution at a fair value, and this led to OneSignal.
The core consideration, all businesses need to be thoughtful about cost and time. Businesses must focus on the problem they are solving, spending too much time building a feature or solution that isn’t core to their product isn’t a good use of resources. If notifications and messaging specifically are a core part of your business proposition, e.g. a social network, then building makes sense. However utilizing a vendor for a solution such as push notifications for most is a far more cost efficient approach.
George finishes the podcast up discussing how rapidly evolving the messaging, and how OneSignal is working to stay agile, to remain ahead of the trends to support the nearly one million users and help enable All these key changes have been documented in OneSignal’s blog, such as Android Q Notifications; iOS 13; Chrome & Firefox changes coming in ’20; Apple Deprecating Binary APN's among others. You can also read a more detailed overview of the Build vs. Buy decision making process.
Our guest, Evan Goldstein, eBay's Associate General Counsel, joins us to discuss how GDPR has impacted digital publishers and covers the California Consumer Privacy Act. The California law is commonly referred to as CCPA, which goes into effect on January 1st. The European Union previously implemented a law for its citizens in May 2018 called the General Data Privacy Regulations, commonly referred to as GDPR.
We discussed the difference between a data processor and data controller, and the rollout or application of GDPR.
Evan tells us a story about how a wealthy California, Alastair Mactaggart, led a campaign to bring regulation to the online industry, which led to the CCPA (10:50).
We finish the discussion around how digital publishers can align around some principles to be compliant.
Principles (23:30)
- Updated, Transparent User Privacy Policy
- Explicit User Consent
- Consumer Access Request Process
- If you’re large, you need a Data Privacy Leader (Chief Data Privacy Officer)
Audiomack's Charlie Kaplan, their director of product management & growth, talks about how their business is to enable creators to create. They strive to provide a free forum for musicians to release their music and help them monetize their creativity via consumer subscription and advertising. Audiomack just released their latest version of the application to drive a feedback loop of artist discovery via notifications, which drives usage, engagement, and serendipity of new music. They do this by providing recommendations based on preferences, then updating users when new music is released by their preferred artists and highlighting new artists that likely are of interest.
The passion of Charlie and the Audiomack team is awesome to see, they've built a vibrant community and are supporting musicians and consumers across multiple continents. We hope you enjoy hearing the Audiomack story and take an opportunity to try out their service.