Social Media Marketing School: Recent Episodes
Ethan Bridge
On Social Media Marketing School, we take a deep dive into the realm of social to assist you, your personal brand, and your business.
Covering social media marketing tips across all your favourite platforms, we dive into topics including Instagram growth, Facebook ads, Google ads, email marketing, social media tactics & more.
Whether you're a content creator, social media marketing agency (SMMA) owner, marketing executive, or business owner, this podcast will provide you with nothing but actionable advice.
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #431 -If you're listening to the Social Media Marketing School podcast then it's likely that you're leveraging social media to grow your business. At the end of the day, the goal is always to grow your business by obtaining more clients and consequently increasing your revenue. However, growing your business is much easier said than done.
That's why in today's episode of Social Media Marketing School I wanted to share 3 psychological secrets that'll 10x (or hopefully multiply by any factor) your business. I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are better able to understand the psychology of your customers and use this to your advantage to obtain more clients for your business.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
*If you can't make any of the times on the calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #430 - Writing copy or simply structuring a post for your social media content isn't something that you can put no thought to. If there is no structure to the post you create then your post viewer will simply be left confused and therefore see no value in what they have just seen. That's why every post you create must have an element of storytelling within in order to increase the engagement factor.
That's why in today's episode of Social Media Marketing School I wanted to share the principles of good storytelling so that you are able to improve your storytelling as a social media content creator, increase content engagement and consequently increase the quality of your content overall.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand the principles of good storytelling so that you are able to increase content engagement and consequently increase the quality of your content overall.
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
*If you can't make any of the times on the calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #429 - When you're new to the agency, freelancing, consulting or any entrepreneurial field, understanding how to effectively price your product is something that many ponder upon for far too long. Should you charge an hourly rate? Should you charge a monthly retainer? Should you charge on a per-project basis? Most when starting out will opt for the hourly rate route. However, this is the only option you shouldn't be picking.
That's why in today's episode of Social Media Marketing School, I wanted to discuss why you should never be charging an hourly rate for your product or service and why if you do in fact do this, you are undervaluing the value of your service and time (and likely missing out on A LOT of money).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are correctly able to price your product/service and ensure that you are charging your worth, being valued for your time, improving your client quality and increasing the revenue earned for your business.
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
*If you can't make any of the times on the calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #428 - If you're listening to the Social Media Marketing School podcast, then it's likely that you are leveraging social media in an attempt to grow your business. That being said very few fully understand how to effectively leverage social media in order to actually grow their business.
That's why in today's Social Media Marketing School episode, I wanted to share 3 ways in which you can leverage/utilise social media in order to transform the business which you are building.
I hope this episode of Social Media Marketing School provides you with some actionable tips.
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #427 - I think it's safe to say that video content is taking social media by storm. YouTube continues to be a platform visited by billions, TikTok has become the most popular social media platform of the decade and Instagram is beginning to adopt the same video features such as Reels to win back some of the market share. That being said, video content is at the core of this recent social media boom and as a content creator, you should be taking full advantage of it.
However, creating video content for social media isn't easy (especially if you haven't done it before) and that's why in today's Social Media Marketing School episode I wanted to share some of my top tips for dramatically improving the quality of your video content on social media.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are in fact able to improve the quality of your video content on social media so that you can increase your engagement (and other important metrics), increase your chances in going viral and take the video creation space by storm.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
*If you can't make any of the times on the calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #426 - When it comes to selling a product or service, something I've always taught my clients is how to create and sell a high-ticket offer. That high ticket offer is something that these entrepreneurs will sell for greater than $2000. However, I have many people come to me and say "I can't sell my product for a price that high" or "Nobody will buy my product at that price".
That's why on today's Social Media Marketing School episode, I wanted to share some quick tips that will enable you to be able to sell your product/service for that high-ticket value of $2000 or more and actually get more customers to say yes to this price (even if you thought that wasn't previously possible!).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to create a high ticket offer, attract more customers who are willing to pay that high-ticket value, and actually get more customers to say "yes" to that high-ticket price so that you're able to make more money for your business!
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
*If you can't make any of the times on the calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #425 - If you listen to the Social Media Marketing School podcast then it's likely that you're using Instagram (or, any social media platform) to grow a business. This means that from the content you post on each social media platform, you are looking to get clients or sell your product/service. This means that you have to take your audience on social media from content view to client. This is much easier said than done.
That's why on today's Social Media Marketing School episode, I wanted to share a proven social media marketing sales funnel, that is going to be able to take a content viewer on any of your social media platforms, to a paying customer or client.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to set up and activate an effective social media marketing sales funnel so that you too are able to take your audience on a journey from content viewer to paying customer/client. This will consequently help you grow your business and make more money!
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
*If you can't make any of the times on the calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #424 - Instagram isn't what it used to be and strategies are changing/developing every single day. What worked 6 months ago may not work any longer but because it used to be considered such a prominent piece of advice, people continue to share it because they're in denial of its demise. That means there's a lot of Instagram advice flying around that's incredibly outdated and you should really be avoiding it.
That's why in today's Social Media Marketing School episode, I wanted to share some of the outdated pieces of Instagram advice that I continue to see people commonly share and what you should be doing instead, in order to prevent you from making the mistakes that so many creators on Instagram are currently making.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you stop making mistakes by following outdated advice and ensure that your Instagram strategies are up to date and you're. maximising your growth and engagement potential.
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
*If you can't make any of the times on the calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #423 - If you don't make any money from social media then all you really have is a time-consuming hobby. When it comes to creating content on social media, the majority of content creators will chase the followers. However, if you're a frequent listener of the Social Media Marketing School podcast then you would know that followers don't always equal money.
That's why on today's Social Media Marketing School episode I wanted to share some social media content types that are actually going to generate sales and leads for your business so that you are able to make money!
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
*If you can't make any of the times on the calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #422 - On Instagram, the algorithm is constantly changing and as creators on the platform it can be incredibly overwhelming attempting to keep up. What type of content should we be creating? What are the latest trends? What did Instagram update this week? However, the algorithm isn't something we should be trying to focus on. Our focus should be creating a content strategy that allows us to stay ahead of and beat the algorithm regardless of the changes.
That's why on today's Social Media Marketing School episode, I wanted to share my top tips for staying ahead of and beating the algorithm so that you are able to continue to build a loyal following regardless of how the algorithm treats you.
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
*If you can't make any of the times on the calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #421 - I've been creating content on Instagram and have been building my personal brand for over 3 years now. I've produced thousands of pieces of content, tested countless strategies and recorded data for the entire journey. By doing this I have come to the point where my Instagram content strategy is today (and it will continue to change).
So, in today's Social Media Marketing School episode, I wanted to share my viral Instagram content strategy so that you can steal it for yourselves.
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
*If you can't make any of the times on the calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #420 - When it comes to growing a following on Instagram, gaining followers can actually be simpler than you think. However, gaining targeted followers who are likely to purchase your product/service is a different story. The activities you do that'll gain the targeted followers are often far more time-consuming, however, there are some strategies that are incredibly simple.
That's why in today's Social Media Marketing School episode I wanted to share 3 simple strategies to gain 100 new followers on Instagram this week (some are more time-consuming than others). I hope this Social Media Marketing School episode provides you with some actionable tips.
Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #419 - When it comes to creating on Instagram, the primary goal for most content creators is to grow their following. However, I see creators making the same mistakes time and time again that are actually slowing their follower growth and going against all of the hard work they're been putting in.
That's why on today's Social Media Marketing School episode, I wanted to share 5 things that you may be doing as a content creator on Instagram that is actually slowing your follower growth or preventing you from growing a following at all!
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #418 - Instagram would be so incredibly simple if all we had to do was create a piece of content, hit post and then watch the followers and money roll in as a result. However, we all know that this unfortunately isn't the case. There's a lot of effort behind building and growing a successful brand on Instagram.
That's why on today's Social Media Marketing School episode, I wanted to share 3 things that you need to be doing before you hit post on Instagram. By doing these things you increase the chances of increased engagement on your content and therefore a greater chance of reaching a larger number of people and therefore increasing your number of followers.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #417 - Follower growth is one of the primary goals for many creators posting content on Instagram. However, there are some crucial things you need to remember if you want to successfully grow your following on Instagram. Forgetting these points could lead to slow follower growth which could potentially result in fewer clients for your business.
That's why in today's Social Media Marketing School episode, I wanted to discuss 5 things you're going to need to remember if you want to grow your following on Instagram.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #416 - If you listen to the Social Media Marketing School podcast, then you know the pivotal roll that Instagram stories play in not only nurturing and building trust with your audience but also generating sales for your business. However, there are many mistakes that I see people making with their Instagram, stories that are hindering the number of story views they are getting and also mistakes that are resulting in fewer product sales.
That's why in today's episode of Social Media Marketing School I wanted to discuss some Instagram story do's and don'ts so that you are able to improve your Instagram stories, increase your story views and make more sales for your business.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #415 - If you listen to the Social Media Marketing School podcast, then you are already very aware of the pivotal role that social media plays in the marketing and brand presence of a business. However, as a business owner, it can often be incredibly difficult to also be a successful content creator given how busy you are. However, there are some great habits that can solve this.
That's why in today's Social Media Marketing School episode I wanted to share 5 easy habits that you should be building as a business owner in order to become a better content creator.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the times on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #414 - When it comes to building a business on social media, if you want to onboard high-paying customers, then you're going to need to not only be seen as an authority in your niche but also build trust with your audience. Being an authority in your niche will mean that people see you as an expert and when people see you as an expert and get to know you, they will begin to trust you. When people trust you, they will be far more likely to purchase your product/service.
However, building trust and authority on social media isn't easy. That's why in today's episode of Social Media Marketing School I wanted to share my top tips for building trust and authority on social media.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the times on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #413 - When it comes to creating content on social media, if you listen to the Social Media Marketing School podcast, then you should be very aware of how powerful creating and posting video content can be. However, even the thought of creating video content can be incredibly daunting if you've never made video content before. And camera shyness is one of the biggest reasons so many creators won't create video content.
That's why on today's Social Media Marketing School episode, I wanted to share some of my top tips for creating high-quality video content and overcoming camera shyness so that you to can leverage the power of video content on social media.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the times on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #412 - Although growing a large following on Instagram shouldn't be at the top of your priority list, growing an engaged audience that trusts and follows your personality is incredibly valuable. So growing a large following that contains a significant number of these people, of course, is desired by most people creating content on Instagram.
That's why in today's episode of Social Media Marketing School, I wanted to discuss some of the more underrated hacks to help you grow your following on Instagram. These are hacks that need to become a subconscious habit that you implement into your Instagram strategy on a daily basis. Some hacks you may already do without knowing, but if you don't these could change EVERYTHING for you.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can grow your following on Instagram and attract an audience of engaged and trusting individuals.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the times on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #411 - When posting on a social media platform, all we are essentially doing is renting a space on the platforms we post on. Ultimately, we have extremely little control over the social media platform as a whole. We don't make the rules, we don't decide who gets banned and we don't decide whether the platform continues to run.
That's why in today's episode of Social Media Marketing School, I wanted to explain the importance of "de-platforming" and owning your audience on social media.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand the importance of "de-platforming" and owning your audience on social media so that you are able to diversify your risk and are able to have complete control of your audience and what you do with it.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the times on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #410 - When it comes to leveraging an audience on social media, most will think that all their audience/followers are good for is to sell to. Other than that creators/business owners are incredibly unimaginative on how they can make the best use of their followers. Your followers are more than customers, they're actually an incredibly powerful tool.
That's why on today's Social Media Marketing School episode, I wanted to share some of my top tips on how you can actually best utilise your loyal followers on social media in order to actually further build your brand, improve as a business/creator and even get more customers and therefore revenue for your business.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand how you can utilise your loyal followers on social media in order to actually further build your brand, improve as a business/creator and even get more customers and therefore revenue for your business.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the times on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #408 - When it comes to building a business, so many never actually start because they believe the process of starting is too complicated. Whether they believe it costs too much money, the logistics are too overwhelming, or perhaps even the software/setup to get them up and running is too complicated.
That's why in today's episode of Social Media Marketing School I wanted to prove to you that starting a business on social media is far easier than you think and can actually cost you nothing (yes, that's right ZERO startup costs). So, in today's episode of Social Media Marketing School, I will be sharing the only apps/software you need to start building your business on social media.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #408 - With over 1 billion active monthly users on Instagram there is a lot of competition when it comes to content. If your content isn't of the highest quality and doesn't grab the attention of both a new and existing audience, then it's very unlikely that you will gain a following on Instagram.
That's why on today's episode of Social Media Marketing School, I wanted to share some of my top tips for grabbing attention with your social media content. Grabbing attention is key when it comes to people actually wanting to consume your content and following you thereafter. Therefore, it's essential that you understand you're going to do just that.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand how to grab the attention of your existing and new audience members so that you're able to grow your following on Instagram, build your brand, and make more sales for your business.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #407 - There are currently over 2.35 billion monthly active Instagram users. That means that your Instagram profile is an incredibly small fish in a huge ocean and if you aren't doing EVERYTHING you can to stand out, then you will simply be lost amongst the crowd.
That's why in today's episode of Social Media Marketing School I wanted to share 3 things every Instagram profile needs so that you can work towards creating the perfect Instagram profile so that you are able to stand out from the crowd. I hope this episode of Social Media Marketing School provides you with some actionable tips.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the times on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #406 - Building a brand on social media can be incredibly difficult. If you aren't leveraging your brand on social media to make money then all you really have is a time-consuming hobby. However, if you've never sold a product online, making money using Instagram may seem incredibly daunting.
That's why on today's episode of Social Media Marketing School I wanted to share some Instagram selling secrets so that you can gain a greater understanding of how you can leverage your audience on Instagram to get those high-paying clients and turn what may have previously been a hobby into a successful business.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the times on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #405 - How do some of your favourite creators on social media become your favourite creators? How do they gain so much influence over their audience? How do they become the go-to person for what they do? They do this by establishing their authority within their niche. Establishing your authority on social media is what will set you apart from the average creator.
That's why on today's Social Media Marketing School episode, I wanted to share some of my top tips for establishing yourself as an authority within your niche on social media. I hope this episode of Social Media Marketing School provides you with some actionable tips.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the times on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #404 - When it comes to creating content, one of our biggest goals as creators is to maximise the number of people that see our content. This is known as our content reach. The more people we are able to consistently reach the greater the chance of growing our following, which maximised the number of people we can leverage to grow our business (assuming these followers are targeted).
That's why in today's Social Media Marketing School episode, I wanted to share some viral content ideas that'll help you to increase your reach and consequently maximise your follower growth and engagement.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the times on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #403 - Writing copy or simply structuring a post for your social media content isn't something that you can put no thought to. If there is no structure to the post you create then your post viewer will simply be left confused and therefore see no value in what they have just seen. That's why every post you create must have an element of storytelling within in order to increase the engagement factor.
That's why in today's episode of Social Media Marketing School I wanted to share the principles of good storytelling so that you are able to improve your storytelling as a social media content creator, increase content engagement and consequently increase the quality of your content overall.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand the principles of good storytelling so that you are able to increase content engagement and consequently increase the quality of your content overall.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the times on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #402 - When it comes to building an audience on Instagram many of the coaches and gurus will teach you the practical steps you need to be taking in order to achieve that outcome. However, the practical steps and execution of knowledge are only half the battle when first starting out growing an audience. With growing a following on Instagram being so difficult, you HAVE to have the right mindset to succeed.
That's why on today's Social Media Marketing School episode I wanted to share some of the mindset shifts you will need to make if you want to successfully build a following on Instagram from scratch.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #401 - Reels have become an integral element of my content strategy on Instagram. Having created many of them, I have tested many different elements and seen successes and failures with different strategies used. Some reels have gone viral, and other reels have completely underperformed.
That's why on today's Social Media Marketing School episode I wanted to share some top tips that you should implement that are going to help your next Instagram reels go viral consequently growing your following and increasing your engagement.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #400 - If you're a frequent user of Instagram you'll understand the importance of Instagram Stories in your wider content strategy. Instagram stories are authentic, they show the real you, the behind-the-scenes, and help build trust with your audience. However, many are missing out on so many opportunities because their Instagram story strategy simply isn't good enough.
That's why in today's episode of Social Media Marketing School I wanted to share my Instagram story strategy and what I believe to be the BEST way to use Instagram stories.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to use Instagram stories to your advantage and in the best way possible so that you can build trust with your followers, entertain your followers and make more sales for your business.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #399 - Although growing a large following on Instagram shouldn't be at the top of your priority list, growing an engaged audience that trusts and follows your personality is incredibly valuable. So growing a large following that contains a significant number of these people, of course, is desired by most people creating content on Instagram.
That's why in today's episode of Social Media Marketing School, I wanted to discuss some of the more underrated hacks to help you grow your following on Instagram. These are hacks that need to become a subconscious habit that you implement into your Instagram strategy on a daily basis. Some hacks you may already do without knowing, but if you don't these could change EVERYTHING for you.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can grow your following on Instagram and attract an audience of engaged and trusting individuals.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #398 - A question that I'm often asked but never truly think about is "Ethan, what would you do if you lost your Instagram page tomorrow and had to start from scratch?". What content would I create? How would I grow my following? How would I rebuild the loyal audience I have today? I also forget that many of you may only just be stumbling across Social Media Marketing School and that most episodes may contain content that's too advanced.
So that's why in today's Social Media Marketing School episode I wanted to answer these exact questions. Knowing what I've learnt on my journey so far I share the content I would create, the strategies I would follow and other tactics I would implement if I were to start my Instagram page from scratch tomorrow.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that if you are thinking of starting an Instagram page from scratch, or you are early on in your journey, you know the steps you should follow in order to build the following you desire.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the times on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
397 - With over 1 billion active monthly users on Instagram there is a lot of competition when it comes to content. If your content isn't of the highest quality and doesn't grab the attention of both a new and existing audience, then it's very unlikely that you will gain a following on Instagram.
That's why on today's episode of Social Media Marketing School, I wanted to share some of my top tips for grabbing attention with your social media content. Grabbing attention is key when it comes to people actually wanting to consume your content and following you thereafter. Therefore, it's essential that you understand you're going to do just that.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand how to grab the attention of your existing and new audience members, so that you're able to grow your following on Instagram, build your brand, and make more sales for your business.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the times on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #396 - Assuming that you haven't been living under a rock, then it's likely that you've heard of ChatGPT. ChatGPT is an advanced AI chatbot trained by OpenAI which interacts in a conversational way. Essentially, you ask ChatGPT any question you can think of, and it'll give you a perfect response (most of the time). However, many have been using ChatGPT in a basic way, not understanding and utilising its true potential...
That's why in today's Social Media Marketing School episode, I wanted to share some tips on have you can use ChatGPT to improve your social media strategy and your content creation so that you are able to maximise your reach, save time, grow your following and make more money for your business!
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #395 - If you listen to the Social Media Marketing School podcast, then it's likely that you're building a brand on social media in order to build a business and make money. If you're not then all you really have is a time-consuming hobby because creating content and building a successful brand is not easy. Now, if you've never made money online before then you might be wondering where to start...
That's why on today's Social Media Marketing School episode, I wanted to share the 3 core product type pillars that you need to consider when creating your product/offer in order to build your business and make money on social media.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #394 - When it comes to being a content creator/entrepreneur on social media, one of the most time-consuming tasks is creating content. What makes this worse is having to wear every hat in the business. Oftentimes, creators will want to build followings across multiple platforms in order to maximise their reach & engagement but of course, they won't have the time to create individual pieces of content for each.
That's why in today's Social Media Marketing School episode, I wanted to share some of my top tips for maximising your content distribution to increase your reach as a solopreneur through various methods of content repurposing.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #393 - When it comes to building an audience on social media, people think building the following is actually the hardest thing to do... it's not. The hardest thing is actually building a loyal community (something that many creators struggle with as all they care about is their follower count). It's the loyal fans and community members that'll end up buying your product/service and that's why building trust with your audience is so important.
That's why in today's Social Media Marketing School episode I wanted to share some of my top tips for building a loyal community on social media. I hope this episode of Social Media Marketing School provides you with some actionable tips.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #392 - When it comes to building an audience on social media, people think building the following is actually the hardest thing to do... it's not. The hardest thing is taking those followers, gaining their trust and actually turning them into loyal fans. It's the loyal fans that'll end up buying your product/service and that's why building trust with your audience is so important.
That's why in today's Social Media Marketing School episode I wanted to share some of my top tips for earning the trust of your audience on social media so that you are able to better leverage your following and make more sales/money for your business. I hope this episode of Social Media Marketing School provides you with some actionable tips.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #391 - Growing a following on Instagram isn't like it used to be. You can't simply post a picture of your dog once a week and grow an audience of millions of followers. There is so much competition on Instagram nowadays that building a following has become incredibly difficult. Only those who are serious and dedicated to growing their brands will end up succeeding and growing their followings on Instagram.
That's why in today's episode of Social Media Marketing School, I wanted to share a strategy/framework that you can follow to successfully build your following on Instagram. I hope this episode of Social Media Marketing School provides you with some actionable tips.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #390 - We are all very aware that short-form video content is the content format to be created on social media at this moment in time. However, with there being so much competition it can be challenging to grab and retain attention for your content. The percentage watch time of your videos is one of the most important metrics as the algorithm looks at this as one of the biggest indicators of content performance.
That's why in today's Social Media Marketing School episode I wanted to share some of my top tips for maximising watch time on your video content so that you are able to increase your percentage watch time as much as possible. I hope this episode of Social Media Marketing School provides you with some actionable tips.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #389 - It's 2023. We all know the importance of building a personal brand on social media. If you aren't building your personal brand then you could be missing out on a remarkable number of opportunities. However, as everyone is now looking to build a personal brand, standing out from the crowd can be incredibly difficult.
That's why on today's episode of Social Media Marketing School I want to share 3 key principles for building a brand that stands out on social media. I hope this episode of Social Media Marketing School provides you with some actionable tips.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #388 - Recently Instagram announced a few new updates coming to the platform (some more significant than others) and I thought the Social Media Marketing School podcast would be a great place to discuss them. The updates include group profiles, candid stories and Instagram account status updates.
The update I go into particular detail on is group profiles as I believe that this is going to bring the greatest opportunity for creators looking to build and scale their businesses. I hope this episode of Social Media Marketing School provides you with some actionable tips.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #387 - One of my main focuses in 2023 is to maximise my productivity. I know that I only have 24 hours in a day, 8 of which are spent sleeping, in order to get what I need to get done, done (all whilst still having a life!). Now, if you're a social media content creator & entrepreneur, you will know that a lot of the tasks we have to complete are incredibly time-consuming...
That's why in today's Social Media Marketing School episode, I wanted to share some of my top tips for maximising your productivity so that you are able to maximise your work output every single day and grow your business as quickly and effectively as possible!
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #386 - One of the main reasons a creator on social media will not post video content, is because they simply don't feel comfortable on camera. When I first started recording video content, I too felt incredibly uncomfortable. However, it's now one of my favourite types of content to produce.
That's why on today's Social Media Marketing School episode I wanted to share some of my top tips for increasing your confidence on camera so that you are able to improve the quality of the video content you produce for social media (especially when TikToks and Instagram Reels are so important with the algorithm today).
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #385 - It's obvious that EVERYBODY in 2023 needs to build a personal brand if they haven't already started. Having a personal brand can bring an incredible amount of opportunities which by not having one you'd only miss out on. However, it would be best if you didn't aimlessly start building your personal brand without a plan.
That's why on today's Social Media Marketing School episode, I wanted to share 3 incredibly important things to consider before, or when you first start building your personal brand on social media so that you can leverage it as best as possible in the future.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #384 - When you're scrolling through social media nowadays it seems that almost everyone who has put time and effort into building their brands have grown their followings above 10,000 followers. Some of those will go on to reach 50,000 and 100,000 followers. But very few will push through to exceed the 1,000,000 follower mark.
That's because there are some very key characteristics and qualities that creators with over 1,000,000 possess that allow them to achieve this milestone. That's why in today's Social Media Marketing School episode I wanted to teach you how creators with 1,000,000+ followers have built their audiences on social media!
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #383 - When it comes to Instagram there is a remarkable amount of noise. Tips, tricks and hacks are being recommended by so many different creators, some points even contradicting others - so who are you supposed to believe?!
That's why on today's Social Media Marketing School episode I wanted to debunk 3 commonly told Instagram myths so that you know exactly what you should be doing from this point forwards. I hope this episode of Social Media Marketing School provides you with some actionable tips.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #382 - In today's Social Media Marketing School episode I wanted to share my 2023 Instagram content strategy. With it being the beginning of the year, many creators, coaches and entrepreneurs are planning how they're going to post content on social media in order to generate attention and attract new clients.
So, I thought what better thing to do than to share my own content strategy so people get an idea of what they should be doing themselves? It seems a bit crazy I know. I'm giving away all my secrets?!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you establish a better understanding of how you should be approaching your 2023 Instagram content strategy!
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Book your FREE one-hour strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #391 - At the beginning of 2022 I made the biggest investment I had ever made. I invested just under $4000 in a business mentor. At the time this was a huge deal for me, I'd never invested that sort of money in myself before, but I knew it was a step I had to take if I wanted to take my brand and business to the next level. That's why in today's episode of Social Media Marketing School I wanted to share why this was such a valuable investment for me and why, if you're currently on the fence about investing in a coach/mentor, then you should definitely take the leap. I hope this episode of Social Media Marketing School provides you with some actionable tips.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #390 - On today's Social Media Marketing School episode, I wanted to discuss why selling a high-ticket offer is the best way to build a profitable online business in 2023. For those of you who don't know, a high-ticket offer is a product or service that can be sold for the value of more than $2000. To many, selling a product/service for this amount of money will seem almost impossible, but in this Social Media Marketing School episode, I explain just how possible it is and how you can do it too.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to build the business of your dreams in 2023.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
*If you can't make any of the time's on Karl's calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge
SMMS #379 - Let me begin by wishing you all a very happy new year. And what better way to kick off the new year than with an incredibly exciting announcement for you all?! Please allow me to introduce you to the Social Media Business Academy!
Being a coach I want to serve as many of you as I can. But as the podcast and my audience on social media have grown, the demand for my time has increased and it’s got to a point where I’ve been physically unable to serve everyone, so I wanted to find a solution to that.
The social media business Academy is a six-month group coaching program for coaches, consultants and online service providers that covers 3 core pillars:
Pillar 1 - Offer Creation
Pillar 2 - Audience and Brand Building
Pillar 3 - Leveraging Your Audience and Sales
So essentially, the social media business Academy will walk you through the full process of how to build your online social media business. So what are you waiting for? Book your free strategy session with the team and let's make 2023 the most incredible year of your life to date.
Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #378 - When it comes to selling a product or service on social media, the price of that product is obviously a key component. As a business owner, you don't want to sell your product for too cheap, as it will cut your potential earnings and you don't want it to be too expensive and drive potential customers away. However, I find far too often that business owners are lowering their prices in order to onboard that new client or to undercut their competition in an attempt to attract more customers.
That's why in today's Social Media Marketing School episode, I wanted to share my thoughts on whether you should be lowering your prices in order to onboard that new client or to undercut their competition in an attempt to attract more customers. I provide tips on ensuring customers pay your asking price, how to make your offer appear premium and to ensure your customers know they are getting great value for money.
I hope this episode of Social Media Marketing School provides you with a greater understanding with regards to how you should be pricing your products/services, how to ensure customers pay your asking price, how to actually charge that high-ticket price and how to make sure customers know they are getting great value for their money.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #377 - If you listen to the Social Media Marketing School podcast then it's likely that you're using Instagram (or, any social media platform) to grow a business. This means that from the content you post on each social media platform, you are looking to get clients or sell your product/service. This means that you have to take your audience on social media from content view to client. This is much easier said than done.
That's why on today's Social Media Marketing School episode, I wanted to share a proven social media marketing sales funnel, that is going to be able to take a content viewer on any of your social media platforms, to a paying customer or client.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to set up and activate an effective social media marketing sales funnel so that you too are able to take your audience on a journey from content viewer to paying customer/client. This will consequently help you grow your business and make more money!
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #376 - One of the most common excuses for not building a brand, or not continuing to build a brand on Instagram is that the individual doesn't have enough time. However, I'm here to argue that you don't actually need much time at all each day to grow your following on Instagram. Yes, that's right, you don't need to be engaging for three hours a day as the gurus tell you.
That's why on today's Social Media Marketing School episode, I am going to be sharing an engagement strategy that will help you grow a following on Instagram in less than 60 minutes a day.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that despite your busy schedule you can grow a following on Instagram in less than 60 minutes a day.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #375 - If you're listening to this podcast then it's likely that in your current situation you are a solo creator on social media. This means that you're wearing all of the hats: the copywriter, the designer, the social media manager etc. This ultimately means that you are very little on time. However, with this little time that you have, you want to maximise your exposure across as many social media platforms as possible.
That's why in today's episode of Social Media Marketing School I wanted to teach you how to maximise your exposure as a solo content creator on social media. This means maximising the distribution of the content you produce so that you're able to be present on as many social media platforms as possible without spending any extra time or effort doing so.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to maximise your exposure as a solo content creator on social media, understand how to best repurpose your content, so that you're able to maximise the distribution of the content you produce so that you're able to be present on as many social media platforms as possible.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #374 - As a coach who markets their services on social media I see A LOT of other coaches and service providers making mistakes that are actually slowing the growth of their business. This may be a fault in their offer itself, errors in their marketing practices or simply poor sales skills. These points lead to these coaches and service providers leaving money on the table.
That's why in today's Social Media Marketing School episode I wanted to highlight some of the critical mistakes I see coaches and service providers making so that you can avoid making these mistakes yourself. I hope this episode of Social Media Marketing School provides you with some actionable tips.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #373 - If you're selling a high-ticket offer (like I teach you to) then in order to sell that offer you're going to have to jump on sales calls with your potential buyers.
This means that you're going to have to master the art of outreach on social media and the ability to turn conversations into sales call bookings.
That's why in today's Social Media Marketing School episode, I wanted to cover the basics of social media outreach so that you can avoid making some of the common mistakes and start booking more sales calls for your business.I hope this episode of Social Media Marketing School provides you with some actionable tips.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #372 - Increasing the price of your offer can be incredibly daunting. Especially if you've never sold anything at that price point before.
But there comes a point in business where your skill level would've increased, the problems you solve are greater, or you may simply be undercharging for the value you provide.
When this is the case, you have to increase your prices. This is a mini-training about how to do just that.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #371 - It's coming to the time of year where as business owners we are planning ahead and setting the goals we wish to achieve in the forthcoming year. The problem with setting goals is that most people never actually go on to achieve them!
That's why in today's Social Media Marketing School episode I wanted to share how I personally set my goals (I call them action-based goals) and how I then practically work out what I need to do in order to know what I need to be doing in order to achieve them, or exceed them!
I hope this episode of Social Media Marketing School provides you with some actionable tips.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #370 - When it comes to building a business, your mindset towards building said business is half (if not more) of the battle. Oftentimes somebodies mindest is the one thing that's holding them back from achieving everything they wish to achieve in business.
That's why in today's Social Media Marketing School episode I wanted to share 3 key mindset shifts that you need to make as an entrepreneur that'll instantly make your business more money. I hope this episode of Social Media Marketing School provides you with some actionable tips.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #369 - When it comes to selling a product or service, something I've always taught my clients is how to create and sell a high-ticket offer. That high ticket offer is something that these entrepreneurs will sell for greater than $2000. However, I have many people come to me and say "I can't sell my product for a price that high" or "Nobody will buy my product at that price".
That's why on today's Social Media Marketing School episode, I wanted to share some quick tips that will enable you to be able to sell your product/service for that high-ticket value of $2000 or more and actually get more customers to say yes to this price (even if you thought that wasn't previously possible!).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to create a high ticket offer, attract more customers who are willing to pay that high-ticket value, and actually get more customers to say "yes" to that high-ticket price so that you're able to make more money for your business!
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
SMMS #368 - When on a sales call there will always be a point where your potential client asks about the price of your offer. However, in certain scenarios, you shouldn't tell them straight away when they ask.
In today's episode of Social Media Marketing School, I explain why this is the case and what you should be looking out for on your sales calls, in order to best navigate the question of "how much is your offer?" or "your offer is too expensive" so that you can close more sales calls.
I hope this episode of Social Media Marketing School provides you with some actionable tips.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #367 - I think it's safe to say that video content is taking social media by storm. YouTube continues to be a platform visited by billions, TikTok has become the most popular social media platform of the decade and Instagram is beginning to adopt the same video features such as Reels to win back some of the market share. That being said, video content is at the core of this recent social media boom and as a content creator, you should be taking full advantage of it.
However, creating video content for social media isn't easy (especially if you haven't done it before) and that's why in today's Social Media Marketing School episode I wanted to share some of my top tips for dramatically improving the quality of your video content on social media.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are in fact able to improve the quality of your video content on social media so that you can increase your engagement (and other important metrics), increase your chances in going viral and take the video creation space by storm.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
MMS #366 - When it comes to selling a product or service on social media, the price of that product is obviously a key component. As a business owner, you don't want to sell your product for too cheap, as it will cut your potential earnings and you don't want it to be too expensive and drive potential customers away. However, I find far too often that business owners are lowering their prices in order to onboard that new client or to undercut their competition in an attempt to attract more customers.
That's why in today's Social Media Marketing School episode, I wanted to share my thoughts on whether you should be lowering your prices in order to onboard that new client or to undercut their competition in an attempt to attract more customers. I provide tips on ensuring customers pay your asking price, how to make your offer appear premium and to ensure your customers know they are getting great value for money.
I hope this episode of Social Media Marketing School provides you with a greater understanding with regards to how you should be pricing your products/services, how to ensure customers pay your asking price, how to actually charge that high-ticket price and how to make sure customers know they are getting great value for their money.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #365 - Instagram isn't what it used to be and strategies are changing/developing every single day. What worked 6 months ago may not work any longer but because it used to be considered such a prominent piece of advice, people continue to share it because they're in denial of its demise. That means there's a lot of Instagram advice flying around that's incredibly outdated and you should really be avoiding it.
That's why in today's Social Media Marketing School episode, I wanted to share some of the outdated pieces of Instagram advice that I continue to see people commonly share and what you should be doing instead, in order to prevent you from making the mistakes that so many creators on Instagram are currently making.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you stop making mistakes by following outdated advice and ensure that your Instagram strategies are up to date and you're. maximising your growth and engagement potential.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #364 - One of the most frustrating for a social media content creator is putting in hours of work creating content, engaging with their community, and practising their skills yet seeing little, to no return with regards to content engagement or follower growth. It feels like all the hard work you're putting in is a complete waste of time. However, this may only be because you're making a few simple mistakes.
That's why on today's Social Media Marketing School episode, I wanted to share a few of the reasons why people aren't following you on Instagram despite the amount of effort you are putting in. The points I discuss are a poorly structured Instagram bio, a lack of content niche, posting unoriginal content and not providing enough value in the content you post.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you avoid making these common Instagram mistakes and are able to grow your following at a faster rate than you are currently. These tips are also likely to increase the engagement you receive on your Instagram content (what an added bonus!).
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #363 - When it comes to creating social media content, the way you design your content plays a pivotal role in the overall performance of the content. Now, you don't have to be a talented designer in order to create a stunning piece of social media content (I'm far from that), sometimes simplicity goes a long way and in some cases performs far better than something that is intricately designed.
That's why in today's Social Media Marketing School episode I wanted to discuss some key design principles for your social media content that can be implemented no matter your skill level when it comes to design. The topics I cover are the fonts you use, the whitespace in your content and the word count of your copywriting.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to improve the design of your social media content in order to achieve increased engagement, greater reach, more page visits, an increased amount of followers and potentially more sales for your business.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #362 - If you're listening to the Social Media Marketing School podcast, then it's likely that you are leveraging social media in an attempt to grow your business. That being said very few fully understand how to effectively leverage social media in order to actually grow their business.
That's why in today's Social Media Marketing School episode, I wanted to share 3 ways in which you can leverage/utilise social media in order to transform the business which you are building.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #361 - Whenever a brand or business starts an Instagram account, the big milestone everybody wants to reach is 10,000 followers. However, for many when they start, the 10,000 follower milestone can seem almost impossible to reach. The initial stages of slow growth, hours upon hours of time spent and experiencing little to no movement. Although it's a lot of hard work, it is possible (I've experienced the journey first-hand).
That's why in today's episode of Social Media Marketing School I will be sharing the EXACT roadmap I followed to reach 10,000 followers on Instagram. I split it into two halves: the first being 0-1000 and the second being 1000-10,000. You'll learn why this is the case in the episode.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you begin implementing the right strategies in order to reach 10,000 organic, genuine followers on Instagram and speed up the follower growth you're currently experiencing.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #360 - When it comes to wanting to progress in any area of business or life in general, having somebody to help you along the way who has been through those experiences themself is remarkably helpful. This is the key reason why coaches/mentors have become so valuable to so many people.
That's why in today's Social Media Marketing School episode I wanted to share my thoughts as to why hiring a coach/mentor can be one of the biggest life hacks: saving you time, and countless amounts of money, and making your journey far more enjoyable. I hope this episode of Social Media Marketing School provides you with some actionable tips.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #359 - With the phenomenal amount of competition on social media nowadays, it is becoming increasingly more difficult (some will say almost impossible) to stand out from the competition. Brands create pages in the hope to acquire new customers and barely even get off the start line.
That's why in today's Social Media Marketing School episode I wanted to share some of my top tips for standing out as a brand on social media in what has become an incredibly crowded marketplace. I hope this episode of Social Media Marketing School provides you with some actionable tips.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #358 - If you listen to the Social Media Marketing School podcast then it's likely that you're using Instagram (or, any social media platform) to grow a business. This means that from the content you post on each social media platform, you are looking to get clients or sell your product/service. This means that you have to take your audience on social media from content view to client. This is much easier said than done.
That's why on today's Social Media Marketing School episode, I wanted to share a proven social media marketing sales funnel, that is going to be able to take a content viewer on any of your social media platforms, to a paying customer or client.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to set up and activate an effective social media marketing sales funnel so that you too are able to take your audience on a journey from content viewer to paying customer/client. This will consequently help you grow your business and make more money!
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #357 - When it comes to building a business/creating content on social media, as the creator/entrepreneur you obviously need to possess a wide range of skills in order to succeed and compete with the highest level of competition. However, when you boil it down, some key skills stand out as the most important among these.
In today's episode of Social Media Marketing School, I wanted to share what I believe to be 4 of the most important (if not THE most important skills) every social media content creator/entrepreneur needs to possess. I hope this episode of Social Media Marketing School provides you with some actionable tips.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #356 - There is a lot of content on Instagram that discusses the various Instagram growth strategies you should be implementing. But, they're always the same: engage more, post daily, and make valuable content. There are never any new, fresh Instagram growth strategies to try!
That's why in today's episode of Social Media Marketing School, I wanted to share 4 alternative Instagram growth strategies that you probably haven't tried but should be implementing into your Instagram growth strategy!
I hope this episode of Social Media Marketing School where I talk about Instagram growth strategies provides you with some actionable tips so that you can increase your following, improve your engagement, and potentially get more clients!
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #355 - When it comes to building a business, so many never actually start because they believe the process of starting is too complicated. Whether that they believe it costs too much money, the logistics are too overwhelming, or perhaps even the software/setup to get them up and running is too complicated.
That's why in today's episode of Social Media Marketing School I wanted to prove to you that starting a business on social media is far easier than you think and can actually cost you nothing (yes, that's right ZERO startup costs). So, in today's episode of Social Media Marketing School, I will be sharing the only apps/software you need to start building your business on social media.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #354 -If you're listening to the Social Media Marketing School podcast then it's likely that you're leveraging social media to grow your business. At the end of the day, the goal is always to grow your business by obtaining more clients and consequently increasing your revenue. However, growing your business is much easier said than done.
That's why in today's episode of Social Media Marketing School I wanted to share 3 psychological secrets that'll 10x (or hopefully multiply by any factor) your business. I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are better able to understand the psychology of your customers and use this to your advantage to obtain more clients for your business.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #353 - If you're a frequent listener of the Social Media Marketing School podcast, then you'll understand that Instagram stories should be playing a key role in your overall Instagram strategy. Instagram stories are where you can truly build a relationship with your audience members, show your personality and convert your audience into paying customers. However, I see so many people making mistakes with their Instagram stories that are damaging their views and engagement.
That's why in today's episode of Social Media Marketing School, I wanted to highlight some of the Instagram Story mistakes that I often see creators on Instagram making that are causing a reduction in their overall story view count and the engagement they see from their audience on the stories they post.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can avoid making some of the common Instagram story mistakes so that you are able to increase the number of story views you receive and increase the amount your audience engages with your content.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #352 -If you're listening to the Social Media Marketing School podcast then it's likely that you're leveraging social media to grow your business. At the end of the day, the goal is always to grow your business by obtaining more clients and consequently increasing your revenue. However, growing your business is much easier said than done.
That's why in today's episode of Social Media Marketing School I wanted to share 3 psychological secrets that'll 10x (or hopefully multiply by any factor) your business. I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are better able to understand the psychology of your customers and use this to your advantage to obtain more clients for your business.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #351 - As a content creator on social media, I use various social media apps on a daily basis. Whether they're for planning, productivity, content creation, editing, monetization etc., they all play an incredibly important role in my content creation process and business strategy. These apps help me streamline my processes, maximize my productivity, improve my content and in some cases even make more money.
That's why in today's Social Media Marketing School episode, I wanted to share some of my favourite apps/software that I've been using recently. The apps I discuss include Notion, Adobe Premier Pro/Adobe Illustrator and the Instagram Creator Studio (where necessary I also mention some incredibly, free alternatives).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you too can adopt these apps/software into your content creation process and business strategy so that you're able to streamline processes, maximize productivity, improve the content and in some cases even make more money.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #350 - When it comes to creating content on Instagram almost every creator will believe that the way their feed looks aesthetically plays an important role in their success on the platform. They spend hours designing their content (often wasting time they could be spending creating more content) to simply make their feeds more aesthetically pleasing.
That's why in today's episode of Social Media Marketing School, I wanted to share my thoughts on whether the way your Instagram feed looks actually matters with regard to your success on the platform.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you gain a greater understanding as to whether the way your Instagram feed looks aesthetically actually matters. Hopefully, this helps you become a better content creator, grow your audience and increase your engagement on Instagram.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #349 - A question that I'm often asked but never truly think about is "Ethan, what would you do if you lost your Instagram page tomorrow and had to start from scratch?". What content would I create? How would I grow my following? How would I rebuild the loyal audience I have today? I also forget that many of you may only just be stumbling across Social Media Marketing School and that most episodes may contain content that's too advanced.
So that's why in today's Social Media Marketing School episode I wanted to answer these exact questions. Knowing what I've learnt on my journey so far I share the content I would create, the strategies I would follow and other tactics I would implement if I were to start my Instagram page from scratch tomorrow.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that if you are thinking of starting an Instagram page from scratch, or you are early on in your journey, you know the steps you should follow in order to build the following you desire.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #348 - When you're new to the agency, freelancing, consulting or any entrepreneurial field, understanding how to effectively price your product is something that many ponder upon for far too long. Should you charge an hourly rate? Should you charge a monthly retainer? Should you charge on a per-project basis? Most when starting out will opt for the hourly rate route. However, this is the only option you shouldn't be picking.
That's why in today's episode of Social Media Marketing School, I wanted to discuss why you should never be charging an hourly rate for your product or service and why if you do in fact do this, you are undervaluing the value of your service and time (and likely missing out on A LOT of money).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are correctly able to price your product/service and ensure that you are charging your worth, being valued for your time, improving your client quality and increasing the revenue earned for your business.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #347 - For many creators on Instagram, the main goal is to drive more traffic and sales for their business. To do this those creators have to drive more traffic to their website since that is the place those products and services are sold. However, many struggle to get their followers and content viewers to visit their profile and click on their website link.
That's why on today's Social Media Marketing School episode I wanted to share some of my top tips for increasing your website link traffic on Instagram so that you're able to better leverage your audience and make more sales for your business/drive traffic for whatever reason to your website.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to drive more traffic to the website link on your Instagram profile so that you can make more sales and get more clients for your business/drive traffic for whatever reason to your website.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #346 - When it comes to the entrepreneurial journey we go through many successes, however, we also encounter a lot of mistakes. Some of the mistakes entrepreneurs encounter are far more common than others and these can be easily avoided (which can save you a lot of time and money!).
That's why on today's episode of Social Media Marketing School I wanted to share 3 mistakes that entrepreneurs commonly make when building their businesses so that you can avoid making these mistakes in your journey!
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #345 - Increased productivity, prolonged deep work, actually enjoying the process. As entrepreneurs, these are just a few of the things we hope to experience and master throughout our business/entrepreneurial journeys. However, achieving these things can be incredibly difficult if you have the wrong process and attitude.
That's why in today's episode of Social Media Marketing School I wanted to discuss some of the tactics/processes you can implement in order to work at peak performance levels whilst actually enjoying your business journey!
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #344 - As creators posting content on Instagram, one of our primary goals is to build our audience. A larger following on Instagram is great for several reasons: more fans, more engagement, a larger potential customer base, etc. However, growing a following on Instagram is much easier said than done, especially when you're making some simple mistakes / not doing tasks you're supposed to be doing.
That's why on today's Social Media Marketing School episode I wanted to share some of the key reasons why your Instagram account isn't growing. I commonly see these among new creators on the platform, so please ensure you follow all the tips I mention.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you stop making these Instagram growth mistakes and continue to grow your Instagram account to the follower size you truly desire.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #343 - when it comes to the social media content creation process, in my experience, the most time-consuming element is actually coming up with content ideas. I used to sit down to create my social media content, have a mental block, and stare at my computer screen not making any progress.
That's why in today's Social Media Marketing School episode, I wanted to share some of my top tips for generating social media content ideas and remaining creative. These are actually strategies I implement on a daily basis, so I hope this episode of Social Media Marketing School gives you some great tips and that you never run out of content ideas again.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #342 - I have been growing an audience on social media for over two years now and as a consequence of doing so it's enabled me to build a business. Throughout this journey, I have experienced a lot of successes, but also a lot of failures (both of which have taught me a lot).
That's why in today's Social Media Marketing School episode, I wanted to share some of the key lessons I've learnt on my business/entrepreneurship journey so far.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can streamline your business growth, avoid making the same mistakes I did, and learn some key lessons for building your business and streamlining your entrepreneurship journey.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
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SMMS #341 - When it comes to setting goals for businesses, entrepreneurs commonly make the same mistake - they set themselves destination based goals. For example, "I want to reach 10,000 followers". However, there are no steps in order to actually achieve the goal set. This means that many think that just by setting a goal they're going to achieve it, and when they don't achieve their goals they get disappointed.
That's why in today's episode of Social Media Marketing School I wanted to discuss setting yourself action-based goals for your business and social media marketing strategy. Action-based goals are going to actually set you on the right path to achieving those destination-based goals because without action there is no progress.
I hope this episode of Social Media Marketing School provides you with some actionable tips for actually achieving the goals you set yourself, business and social media marketing strategy so that you're able to achieve that next follower goal, revenue goal, or business milestone.
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SMMS #340 - When it comes to creating high-quality, engaging social media content (especially written or scripted content) your copywriting is arguably the most important element. It's the element of the content your viewers are actually reading and consuming - it's the thing that provides value to your reader!
That's why in today's episode of Social Media Marketing School I wanted to share 3 of the key principles you need to be considering if you want to be writing amazing copy for your social media content.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to improve your social media copywriting skills so that you are able to improve the quality of your social media content, make your content more engaging, increase the value your content provides and consequently grow your audience.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
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BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #399 - With all of the recent algorithm changes and overall Instagram debauchery, it's been very easy to blame external factors for slow growth on Instagram (it's what everyone is doing, right?). However, more often than not it's not the algorithm and platform changes that is resulting in slow Instagram follower growth.
That's why on today's episode of Social Media Marketing School I wanted to share 4 reasons why you aren't growing on Instagram and these are reasons that you probably haven't thought of before!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to understand the real reasons as to why your followers aren't increasing on Instagram so that you can adjust your strategy accordingly and in the future see the follower growth you desire.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #338 - increasing your level of productivity can exponentially increase your output potential as a social media content creator or entrepreneur. If we're able to increase our output that may mean we can grow the size of our audience quicker, perhaps increase the amount & quality of leads we generate, and potentially increase the number of clients we sign.
That's why in today's Social Media Marketing School episode I wanted to discuss a few of the tips/tactics I use in order to maximise my productivity when working so that I am able to maximise the output of work I produce.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to increase your productivity as a social media content creator and entrepreneur so that you are able to row the size of our audience quicker, perhaps increase the amount & quality of leads we generate, and potentially increase the number of clients you sign.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #337 - We want to make more sales when building a business. More sales = more money. But, what if I told you there are psychological tricks you can implement into your marketing/your product itself to help boost the number of sales you make?
That's why in today's episode of Social Media Marketing School I wanted to discuss 4 psychological tricks you can implement into your marketing/your product itself in order to increase the number of sales you make online.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to attract more customers, make more sales for your business and consequently make more money!
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #336 - I think it's safe to say that there have been a lot of changes lately when it comes to creating content on Instagram. When I first joined the platform, carousels were all the rage, reels didn't exist and videos actually got views. Now, reels have completely taken over, videos are pretty much non-existent and nobody knows what to focus on anymore! Content creation on Instagram is confusing!
That's why on today's episode of Social Media Marketing School, I wanted to share my opinion on the current state of the different content formats on Instagram. I discuss my thoughts on single-image posts, carousels, reels and regular videos so that you can gain a greater understanding of where your content creation efforts should be and how you should be adjusting your social media marketing strategy.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can gain a greater understanding of where your content creation efforts should be and how you should be adjusting your social media marketing strategy on Instagram.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #335 - With over 1 billion active accounts on Instagram there is A LOT of competition. When there is a lot of competition that means it is going to be very difficult for small creators to break through and stand out amongst the crowd. Being unique, bringing a new perspective, and showing your true personality are all great tips for building a following, but today I will be sharing a different concept.
In today's Social Media Marketing School episode, I will be sharing my top tips for standing out on Instagram and succeeding as a new creator. I will be sharing the concept of the 4 V's. The 4 V's are Vision, Visuals, Voice and Value.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to stand out amount the 1 billion accounts on Instagram, grow your following and succeed as a new creator on the platform.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #334 - Writing copy or simply structuring a post for your social media content isn't something that you can put no thought to. If there is no structure to the post you create then your post viewer will simply be left confused and therefore see no value in what they have just seen. That's why every post you create must have an element of storytelling within in order to increase the engagement factor.
That's why in today's episode of Social Media Marketing School I wanted to share the principles of good storytelling so that you are able to improve your storytelling as a social media content creator, increase content engagement and consequently increase the quality of your content overall.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand the principles of good storytelling so that you are able to increase content engagement and consequently increase the quality of your content overall.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
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BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #333 - If you're anything like me then you're using social media to build an audience in which you can leverage to build a business. But to build a business you obviously need something to sell. When you haven't sold anything online before this process can be incredibly complicated and you may not know what to focus on when first starting.
That's why in today's Social Media Marketing School episode, I wanted to share my tips on the 3 things you need to focus on when first selling a product/service/offer on social media in order to maximise your return in the shortest period of time.
I hope this episode of Social Media Marketing School provides clarity on the steps you need to take in order to launch and scale your product/service/offer on social media and provides you with the principles you must focus on in order to maximise your return in the shortest period of time.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #332 - When it comes to writing single-image posts, carousels, tweets, LinkedIn posts, Facebook group posts, blog posts, etc. (essentially any written social media content format) your copywriting is THE MOST important element of the content. If people aren't engaged by what they're reading then your content will underperform.
That's why in today's Social Media Marketing School episode, I wanted to share the qualities of good social media content copywriting, and provide a post structure that all of your written social media content should follow.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to improve your social media content copywriting so that you're able to increase content quality and consequently experience increased engagement, reach, follower growth and so much more (there is no downside to improving the quality of your content!).
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS #331 - When selling a product or service online (especially when first building an online business) many will rush the building process of their offer. Their offer isn't to the quality expectations of the consumer and therefore they struggle to make sales/get new clients. However, the formula for building a successful high-ticket offer revolves around 5 key pillars.
In today's Social Media Marketing School episode, I wanted to share the 5 key things every offer needs to have if you want it to be a success and have consumers actually buy it (and pay the high-ticket price you deserve).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to build a high-ticket product/service that will make your customers feel stupid if they weren't to buy it.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Join the Social Media Marketing School Facebook Community:https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
330 - As content creators and entrepreneurs, we put ourselves under immense pressure to work continuously without fail in an attempt to achieve the big goals we set for ourselves. Today's hustle culture has caused us to admire working 15-hour days because we believe it's the norm for any successful or soon-to-be entrepreneur. However, I'm going to argue that this work ethic isn't sustainable and that it will eventually lead to experiencing burnout.
That's why in today's episode of Social Media Marketing School, I want to share some of my top tips for avoiding burnout as an entrepreneur.
I hope this episode of Social Media Marketing School gives you some actionable tips so that you continue to have an optimal work ethic so that you can avoid experiencing burnout in order to continue pushing to achieve the big business and personal goals you set yourself.
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Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram
SMMS 329 - It'd be pretty cool if we could all use social media to make some money, right? Well... the good news is you can.
BUT, there are some things you should know before diving in headfirst. I see far too many people making unnecessary mistakes when monetizing their social media accounts which jeopardizes their earning potential in the long term.
That's why in today's episode of Social Media Marketing School I want to share some of the most common monetization mistakes I see people making so that you can avoid them at all costs!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can start making some money from Instagram, or any other social media platform you may use!
Follow me on Instagram: https://www.instagram.com/theethanbridge/
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SMMS #328 - Let's be honest, if you're anything like me then you're on Instagram in order to build a business/make money. If not, then by creating, all you really have is a time-consuming hobby. However, if you've never made any money online, the thought of taking those first steps to make your first sale can be incredibly overwhelming and you may not know where to start.
That's why in today's Social Media Marketing School episode, I wanted to share 5 ways in which you can monetize your Instagram!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to start making money on Instagram and potentially start building the business you've always dreamed of.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #327 - If you listen to Social Media Marketing School and are a frequent Instagram user then you'll understand the importance of having a prominent Instagram story strategy in your wider content strategy. However, with using stories more frequently it's likely that you're going to encounter a few mistakes/errors that you should be avoiding.
That's why on today's Social Media Marketing School episode I wanted to share some of the Instagram story mistakes that I commonly see creators making that you need to be avoiding.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to improve your Instagram story strategy, not make the mistakes I mention and experience more engagement on your Instagram stories.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #326 - When it comes to building an online business, whether that be off the back of social media or a service-based business, there are many common misconceptions with regards to what is actually needed. So many tend to overcomplicate the process, or simply think that a lot of money is required (when in reality it isn't).
That's why in today's episode of Social Media Marketing School I wanted to discuss what you ACTUALLY need if you want to start your own online social media business.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that I can remove any doubts that you may be having that are holding you back from starting your online social media business so that you can actually get started and begin building that business you've always dreamed of.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #325 - Being a social media content creator isn't as easy as it looks. In fact, it's incredibly time-consuming. As the content creator, especially in the early days, you wear all the hats, so your workload is hefty.
That's why in today's Social Media Marketing School episode, I wanted to share 4 very simple ways in which you can reduce your workload as a social media content creator.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to reduce your workload which will enable you more free time to do the tasks that really matter.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #324 - One of the most difficult things when working to improve our work, is the ability to evaluate the work we have already done and self-critique honestly. After all of the hard work, the last thing you want to do is tell yourself that your work isn't good enough... right? However, that doesn't have to be the case. Honesty can lead to tremendous growth in the long term.
That's why in today's episode of Social Media Marketing School, I wanted to share some of the questions I commonly ask myself in order to strive to be a better social media content creator. If we aren't honest with the way we self-critique our work we will forever stay comfortable because we won't highlight our weaknesses. When we don't know our weaknesses, we don't know what we need to improve upon. But when we do understand where our focus needs to be channelled, the skillset we possess can be improved dramatically.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are better able to understand your current weaknesses when it comes to social media content creation so that you are able to improve your skills and become the best content creator you can possibly be. In the process of doing so, this could lead to increased content engagement, follow growth and potentially even sales for your business.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
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SMMS #323 - When posting on a social media platform, all we are essentially doing is renting a space on the platforms we post on. Ultimately, we have extremely little control over the social media platform as a whole. We don't make the rules, we don't decide who gets banned and we don't decide whether the platform continues to run.
That's why in today's episode of Social Media Marketing School, I wanted to explain the importance of "de-platforming" and owning your audience on social media.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand the importance of "de-platforming" and owning your audience on social media so that you are able to diversify your risk and are able to have complete control of your audience and what you do with it.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
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SMMS #322 - When it comes to leveraging an audience on social media, most will think that all their audience/followers are good for is to sell to. Other than that creators/business owners are incredibly unimaginative on how they can make the best use of their followers. Your followers are more than customers, they're actually an incredibly powerful tool.
That's why on today's Social Media Marketing School episode, I wanted to share some of my top tips on how you can actually best utilise your loyal followers on social media in order to actually further build your brand, improve as a business/creator and even get more customers and therefore revenue for your business.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand how you can utilise your loyal followers on social media in order to actually further build your brand, improve as a business/creator and even get more customers and therefore revenue for your business.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
SMMS #321 - If you are a frequent user of Instagram, then you'll understand that Instagram stories play a key role in your wider Instagram content strategy. Instagram stories allow you to get personal with your followers, giving this retained insight into who you really are - it's how you build a true connection with them. So, if you aren't using Instagram stories well then you're making a huge mistake.
That's why in today's episode of Social Media Marketing School I wanted to discuss some key mistakes that I commonly see Instagram creators making with their Instagram stories which could potentially be damaging their Instagram story views, engagement and return rate.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to improve your Instagram stories and in turn boost your story reviews and retain your overall story engagement for the future.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
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SMMS #320 - If you're using social media in an attempt to market your business, then it's likely that your number one goal is to increase the number of customers you obtain. However, I see countless people marketing their business with little to no success and therefore see no increase in customer count whatsoever.
That's why on today's Social Media Marketing School episode, I wanted to share some simple tips for increasing your number of customers online so that you can see a better return on investment on social media and increase the amount of money you are making through your business.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can increase your number of customers online, see a better return on investment on social media and increase the amount of money you are making through your business.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #319 - Now, if you listen to the Social Media Marketing School podcast, then you're likely using social media because you want to grow your business, or simply grow a side-hustle to make a little extra money. Now, the biggest misconception when it comes to making money online is that it's too complicated and unless you're some tech guru, you won't be able to set everything up to start making money. This couldn't be further from the truth.
That's why in today's Social Media Marketing School episode, I wanted to discuss the 4 key things that you need if you want to start making money online. These are attention, a landing page, a compelling/product service, and a way you can accept payment from customers. I discuss each of these things in detail.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can understand the simplicity of being able to make money online so that you can begin working on the 4 elements and build the business/side-hustle you've always dreamed of.
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Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #318 - With over 1 billion active monthly users on Instagram there is a lot of competition when it comes to content. If your content isn't of the highest quality and doesn't grab the attention of both a new and existing audience, then it's very unlikely that you will gain a following on Instagram.
That's why on today's episode of Social Media Marketing School, I wanted to share some of my top tips for grabbing attention with your social media content. Grabbing attention is key when it comes to people actually wanting to consume your content and following you thereafter. Therefore, it's essential that you understand you you're going to do just that.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand how to grab the attention of your existing and new audience members, so that you're able to grow your following on Instagram, build your brand, and make more sales for your business.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #317 - When it comes to social media content creation one of the main goals is to build an audience. However, many will create content for their social media pages without any thought to how their audience/potential audience members may react to the content. They tend to create content for themselves when in reality this is the complete opposite of what they should be doing as they aren't the ones consuming the content.
That's why in today's Social Media Marketing School I wanted to highlight the importance of understanding how your audience may react to your content. What is it exactly that your content is providing them with? Is your content providing them with their definition of value? And, that's why I wanted to share the 4 types of content you should be creating if you want to grow an audience on social media (but from the perspective of your audience member).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand the perspective of your audience members on social media so that you are able to adjust your content creation strategy accordingly and create one (or a few) of the types of content that are actually going to assist in growing your audience.
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SMMS #316 - Although growing a large following on Instagram shouldn't be at the top of your priority list, growing an engaged audience that trusts and follows your personality is incredibly valuable. So growing a large following that contains a significant number of these people, of course, is desired by most people creating content on Instagram.
That's why in today's episode of Social Media Marketing School, I wanted to discuss MORE underrated hacks to help you grow your following on Instagram. These are hacks that need to become a subconscious habit that you implement into your Instagram strategy on a daily basis. Some hacks you may already do without knowing, but if you don't these could change EVERYTHING for you.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can grow your following on Instagram and attract an audience of engaged and trusting individuals.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
SMMS #315 - When it comes to getting clients using social media, many believe that they require a following to do so. Without a following on social media, the assumption is that you have no social proof and therefore nobody will want to buy from you/hire you for your services. However, that simply isn't the case and you can in fact get clients using social media without having any followers whatsoever.
That's why in today's Social Media Marketing School episode, I want to share some of my top tips for getting clients and making sales using social media without having a following on any of the social media platforms you are using.
I hope this episode of Social Media Marketing School provides you with some actionable tips, so that if you are new to building a brand on social media and you are in a position where you have little to no following, that you can in fact find and onboard clients and make more sales for your business.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
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SMMS #314 - When it comes to creating content on social media, if we are striving to become the best content creators possible, then we have to always focus on improving our skills. However, in my opinion, there are 3 key skills that every social media content creator needs and MUST continue to practice throughout their social media content creation careers.
That's why on today's Social Media Marketing School episode I wanted to share these 3 key skills that every social media content creator needs and explain exactly why they are so important and how you can work to improve them.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can begin to master the 3 key skills every social media content creator needs in order to strive to be the best content creator you can possibly be.
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Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #313 - Although growing a large following on Instagram shouldn't be at the top of your priority list, growing an engaged audience that trusts and follows your personality is incredibly valuable. So growing a large following that contains a significant number of these people, of course, is desired by most people creating content on Instagram.
That's why in today's episode of Social Media Marketing School, I wanted to discuss some of the more underrated hacks to help you grow your following on Instagram. These are hacks that need to become a subconscious habit that you implement into your Instagram strategy on a daily basis. Some hacks you may already do without knowing, but if you don't these could change EVERYTHING for you.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can grow your following on Instagram and attract an audience of engaged and trusting individuals.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
SMMS #312 - As content creators, one of the main goals of our content creation is to reach as many people as possible. Oftentimes the content we create doesn't do as well as we may have expected it to. However, this may simply be down to a few mistakes you're making or may take just a few tweaks to make it succeed.
In today's Social Media Marketing School episode I share some of my top tips on how to increase your post reach on social media. These tips can be applied instantly to the content you're creating so that it applies to a wider audience, reaches more people and increases your audience size (gets you more followers).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can increase your post reach on social media so that you can get more people to see your content, build brand awareness and grow your audience.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
SMMS #311 - One of the most difficult things about being a social media content creator, is generating all of the ideas for the content you are creating (especially if you are producing daily content like myself).
Early on in my journey, I found that I spent more time generating content ideas than I did actually creating the content itself!
That's why on today's episode of Social Media Marketing School I will be sharing the tools and the tactics I use that enable me to generate enough content ideas to be able to produce daily content!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can generate endless social media content ideas and never run out of content to create.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #310 - If you listen to the Social Media Marketing School podcast then it's likely that you're utilising social media in order to build a business/make some extra money. One of the easiest ways to make more money (without increasing the number of clients you onboard) is to simply increase your current rates. However, increasing prices is something that many creators/entrepreneurs find incredibly difficult.
That's why on today's Social Media Marketing School episode I wanted to share the key steps you need to be taking in order actually increase your rates as a coach/consultant. By following these steps you will be able to identify problems with your current offering, solve these problems, increase the perceived value of your offer and actually feel as though you can charge a higher price for your offer.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to identify problems with your current offering, solve these problems, increase the perceived value of your offer and actually feel as though you can charge a higher price for your offer.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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Goal setting is a key element of any social media marketing strategy, but I feel that many social media marketers set their goals in an incorrect manner. Their goals often lead them to become frustrated with underperforming results and consequently cause them to quit altogether.
That's why in today's Social Media Marketing School episode, I wanted to share some advice on how you should be setting your social media marketing goals by actually sharing how I go about setting my own social media marketing goals.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to set your social media marketing goals in such a way that they provide a clear path for success and help you grow your brand on social media.
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SMMS #308 - Creating high-quality content, CONSISTENTLY on social media is much easier said than done. Ensuring that your content always aligns with your niche, ensuring that you always have a unique perspective and ensuring that you're always providing value to your audience are just some of the incredibly important qualities you must consider when creating your social media content.
That's why on today's Social Media Marketing School episode, I wanted to share some of the questions that I ask myself EVERY SINGLE TIME I am creating a piece of social media content no matter what platform I may be posting it on. These questions ensure that the content I am creating always adheres to the highest level of quality and ensures that my audience is receiving the greatest value possible.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you too can begin asking yourself these questions to also ensure that you are adhering to the highest level of content quality and ensuring that your audience is receiving the greatest value possible.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #307 - If you're listening to this podcast then it's likely that you are a solo creator on social media in your current situation. This means that you're wearing all of the hats: the copywriter, the designer, the social media manager etc. This ultimately means that you have a lot of tasks that need to be completed, with very little time to complete them. However, with this little time that you have, you want to maximise your productivity so that you can have the greatest and highest quality output possible.
That is why on today's Social Media Marketing School episode, I wanted to share some of my top tips for being more productive as a solo creator/solopreneur who is building their brand on social media. These are tips that I have implemented myself and can therefore assure you that they are effective in achieving the highest possible outcomes for your brand on social media.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to maximise your productivity solo creator/solopreneur so you are able to grow your business faster, make more money, grow your audience on social media and ensure that all that you do is to the highest level of quality whilst maximising your output.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #306 - One of the most commonly asked questions when people consider starting an Instagram account is "is it too late to grow a following on Instagram?". So many people believe that Instagram is a "dead" social media platform when it comes to organic growth and growing a following, but I have my own opinions.
That's why in today's Social Media Marketing School episode, I wanted to share my thoughts as to why I believe it ISN'T too late to grow a following on Instagram!
I hope this episode of Social Media Marketing School provides you with some actionable tips and inspires you so that you can begin growing your own following on Instagram and prove all those that doubt Instagram wrong!
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #305 - Over the time that I have been building my personal brand on social media my perceptions/opionions/mindset towards an array of topics has dramatically changed. Some things I believed in month one couldn't have been more incorrect and ultimately I was slowing my growth as a creator and a brand as a result of these beliefs.
That's why in today's Social Media Marketing School I wanted to share some of the mindest shifts that I've made over the years as a creator on social media that have actually enabled me to become a better social media content creator, grow my brand and actually enjoy the process far more than I did originally.
I hope this episode of Social Media Marketing School provides you with some actionable tips and a fresh perspective so that you too are able to begin to make these mindest shifts to that you are able to become a better social media content creator, grow your brand on social media, all whilst actually enjoying the process.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #304 - If you're listening to this podcast then it's likely that in your current situation you are a solo creator on social media. This means that you're wearing all of the hats: the copywriter, the designer, the social media manager etc. This ultimately means that you are very little on time. However, with this little time that you have, you want to maximise your exposure across as many social media platforms as possible.
That's why in today's episode of Social Media Marketing School I wanted to teach you how to maximise your exposure as a solo content creator on social media. This means maximising the distribution of the content you produce so that you're able to be present on as many social media platforms as possible without spending any extra time or effort doing so.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to maximise your exposure as a solo content creator on social media, understand how to best repurpose your content, so that your able to maximise the distribution of the content you produce so that you're able to be present on as many social media platforms as possible.
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Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #303 - When it comes to social media there are 3 types of content you need to be creating. If you're looking to build a following, establish authority, and actually make sales for your business, then you're going to need a combination of all 3 content types.
That's why in today's episode of Social Media Marketing School, I am going to be explaining these 3 social media content types, and the benefits behind each of them. The 3 content types are Nurturing, Personable, and Call-To-Action.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to perfect your social media content strategy by adopting all 3 content types. If you do you'll be able to build a following, establish authority, and actually make sales for your business.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #302 - Instagram isn't what it used to be and strategies are changing/developing every single day. What worked 6 months ago may not work any longer but because it used to be considered such a prominent piece of advice, people continue to share it because they're in denial of its demise. That means there's a lot of Instagram advice flying around that's incredibly outdated and you should really be avoiding it.
That's why in today's Social Media Marketing School episode, I wanted to share some of the outdated pieces of Instagram advice that I continue to see people commonly share and what you should be doing instead, in order to prevent you from making the mistakes that so many creators on Instagram are currently making.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you stop making mistakes by following outdated advice and ensure that your Instagram strategies are up to date and you're. maximising your growth and engagement potential.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #301 - It's something that most (if not all) social media creators or entrepreneurs in general... BURNOUT. One minute everything is going your way, you're at peak levels of motivation, but then everything changes. You simply can't bring yourself to do even the simplest of tasks. For some, this feeling may only last a couple of days but for others, it could be months. Burnout is something many will experience when overworked but there are some ways to avoid/help it.
In today's Social Media Marketing School episode I am going to be sharing some of my top tips for avoiding burnout as a content creator on social media and share some wisdom as to how I was able to combat burnout/ensure that I minimise its effects so that I am able to stay as productive as possible.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you too are able to avoid/combat burnout so that you can maximise your productivity, grow as a creator/entrepreneur and ensure long-term success.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #300 - Episode 300 of the Social Media Marketing School podcast, another milestone reached!
Whenever a brand or business starts an Instagram account, the big milestone everybody wants to reach is 10,000 followers. However, for many when they start, the 10,000 follower milestone can seem almost impossible to reach. The initial stages of slow growth, hours upon hours of time spent and experiencing little to no movement. Although it's a lot of hard work, it is possible (I've experienced the journey first-hand).
That's why in today's episode of Social Media Marketing School I will be sharing the EXACT roadmap I followed to reach 10,000 followers on Instagram. I split it into two halves: the first being 0-1000 and the second being 1000-10,000. You'll learn why this is the case in the episode.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you begin implementing the right strategies in order to reach 10,000 organic, genuine followers on Instagram and speed up the follower growth you're currently experiencing.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #299 - I think it's safe to say that video content is taking social media by storm. YouTube continues to be a platform visited by billions, TikTok has become the most popular social media platform of the decade and Instagram is beginning to adopt the same video features such as Reels to win back some of the market share. That being said, video content is at the core of this recent social media boom and as a content creator, you should be taking full advantage of it.
However, creating video content for social media isn't easy (especially if you haven't done it before) and that's why in today's Social Media Marketing School episode I wanted to share some of my top tips for dramatically improving the quality of your video content on social media.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are in fact able to improve the quality of your video content on social media so that you can increase your engagement (and other important metrics), increase your chances in going viral and take the video creation space by storm.
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SMMS #298 - Social media isn't at all like it used to be. Gone are the days when you could post one piece of content a week and grow a huge following. Nowadays we're having to compete with personal brands who are posting 2-3+ times A DAY whos content quality is also incredibly high. This means that if you want to stand a chance in building an audience on social media today, then the quantity of content you are producing does matter.
That's why on today's Social Media Marketing School episode, I wanted to share some of my top tips for increasing the quantity of content which you're producing and posting on social media. I share the tactics that I use that allow me to create a week's worth of content in less than two hours, and other key tips for increasing your rate of content output by saving you time where time is able to be saved.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to increase the quantity of social media content in which you produce, which will consequently increase the quality of the content you're producing and help you to grow your following at a faster rate.
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Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on
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SMMS #297 - Over the past few years the number of people building personal brands has increased dramatically. In a society where the internet and social media control a large proportion of our lives building a brand around your own person can be incredibly powerful. This explains why there have been so many people set out on journeys to build their own personal brands.
That's why in today's Social Media Marketing School episode, I wanted to discuss whether you should start building your personal today! I go into detail about some of the key benefits of actually having a personal brand and just how much having a personal brand has benefitted me.
I hope this episode of Social Media Marketing School provides you with some actionable tips and clear advice so that if you are currently thinking of building a personal brand or you are in the early stages of building your personal brand and need the motivation to continue, you know just how valuable building that personal brand is going to be for your future.
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Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on
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SMMS #296 - When it comes to selling a product or service, something I've always taught my clients is how to create and sell a high-ticket offer. That high ticket offer is something that these entrepreneurs will sell for greater than $2000. However, I have many people come to me and say "I can't sell my product for a price that high" or "Nobody will buy my product at that price".
That's why on today's Social Media Marketing School episode, I wanted to share some quick tips that will enable you to be able to sell your product/service for that high-ticket value of $2000 or more and actually get more customers to say yes to this price (even if you thought that wasn't previously possible!).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to create a high ticket offer, attract more customers who are willing to pay that high-ticket value, and actually get more customers to say "yes" to that high-ticket price so that you're able to make more money for your business!
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on
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SMMS #295 - If you listen to the Social Media Marketing School podcast then it's likely that you're using Instagram (or, any social media platform) to grow a business. This means that from the content you post on each social media platform, you are looking to get clients or sell your product/service. This means that you have to take your audience on social media from content view to client. This is much easier said than done.
That's why on today's Social Media Marketing School episode, I wanted to share a proven social media marketing sales funnel, that is going to be able to take a content viewer on any of your social media platforms, to a paying customer or client.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to set up and activate an effective social media marketing sales funnel so that you too are able to take your audience on a journey from content viewer to paying customer/client. This will consequently help you grow your business and make more money!
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on
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SMMS #294 - For many creators on Instagram, the main goal is to drive more traffic and sales for their business. To do this those creators have to drive more traffic to their website since that is the place those products and services are sold. However, many will struggle to get their followers and content viewers to visit their profile and click on their website link.
That's why on today's Social Media Marketing School episode I wanted to share some of my top tips for increasing your website link traffic on Instagram so that you're able to better leverage your audience and make more sales for your business/drive traffic for whatever reason to your website.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to drive more traffic to the website link on your Instagram profile so that you can make more sales and get more clients for your business/drive traffic for whatever reason to your website.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on
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SMMS #293 - A question that I'm often asked but never truly think about is "Ethan, what would you do if you lost your Instagram page tomorrow and had to start from scratch?". What content would I create? How would I grow my following? How would I rebuild the loyal audience I have today? I also forget that many of you may only just be stumbling across Social Media Marketing School and that most episodes may contain content that's too advanced.
So that's why in today's Social Media Marketing School episode I wanted to answer these exact questions. Knowing what I've learnt on my journey so far I share the content I would create, the strategies I would follow and other tactics I would implement if I were to start my Instagram page from scratch tomorrow.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that if you are thinking of starting an Instagram page from scratch, or you are early on in your journey, you know the steps you should follow in order to build the following you desire.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
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SMMS #292 - When it comes to creating great content, nurturing clients, or even closing clients on sales calls, one of the most important skills to possess is the ability to uncover our audience/customers' pain points. Learning about the problems our audience face allow us to create valuable content that provides solutions to those problems, it helps us to continue to provide value to our audience because we know what they want to see, and it helps us uncover the root cause of key problems to help us close more clients.
That’s why in today’s episode of Social Media Marketing School I wanted to share some very simple tactics for uncovering the pain points of your audience/prospects so that you’re able to provide value to these individuals accordingly.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you’re able to continue to create high-quality, value providing content so that you’re able to continue to nurture future prospects and current audience members and to help you actually close more clients on sales calls so that you can make more money!
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Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on
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SMMS #291 - If you're a frequent user of Instagram you'll understand the importance of Instagram Stories in your wider content strategy. Instagram stories are authentic, they show the real you, the behind-the-scenes, and help build trust with your audience. However, many are missing out on so many opportunities because their Instagram story strategy simply isn't good enough.
That's why in today's episode of Social Media Marketing School I wanted to share my Instagram story strategy and what I believe to be the BEST way to use Instagram stories.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to use Instagram stories to your advantage and in the best way possible so that you can build trust with your followers, entertain your followers and make more sales for your business.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on
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SMMS #290 - If you’re a frequent Instagram user, then you would’ve realised that Instagram has just released two new ways in which we can order our feeds. We now have the options of following (which is a feed in chronological order) and favourites (where you can select the accounts whose content you want to be shown).
In today’s episode of Social Media Marketing School, I wanted to share how you can actually use these new feed formats to your advantage (focusing on the favourites format) in order to actually book sales calls and grow your business.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you’re able to organise your Instagram favourites feed in a way that is going to help you engage with potential customers, book more sales calls, and get more clients.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
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SMMS #289 - When it comes to creating social media content, the way you design your content plays a pivotal role in the overall performance of the content. Now, you don't have to be a talented designer in order to create a stunning piece of social media content (I'm far from that), sometimes simplicity goes a long way and in some cases performs far better than something that is intricately designed.
That's why in today's Social Media Marketing School episode I wanted to discuss some key design principles for your social media content that can be implemented no matter your skill level when it comes to design. The topics I cover are the fonts you use, the whitespace in your content and the word count of your copywriting.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to improve the design of your social media content in order to achieve increased engagement, greater reach, more page visits, an increased amount of followers and potentially more sales for your business.
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SMMS #288 - There is a lot of content on Instagram that talks about the various Instagram growth strategies you should be implementing. But, they're always the same: engage more, post daily, make valuable content. There's are never any new, fresh Instagram growth strategies to try!
That's why in today's episode of Social Media Marketing School, I wanted to share 4 alternative Instagram growth strategies that you probably haven't tried but should be implementing into your Instagram growth strategy!
I hope this episode of Social Media Marketing School where I talk about Instagram growth strategies provides you with some actionable tips so that you can increase your following, improve your engagement, and potentially get you more clients!
Follow me on Instagram: https://www.instagram.com/theethanbridge/
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SMMS #287 - Social media content creation can be an absolute minefield. Something may perform one week, the next the algorithm doesn't want anything to do with it! Content on social media is forever changing and your job as a content creator is to notice these changes and ensure that you stay on top of the hottest content formats. Recently, however, there has been one social media content type that has trumped them all...
That's why on today's episode of Social Media Marketing School, I wanted to discuss the forever changing social media content trends and advise you on everything that you need to know as a content creator so that you can ensure you are always staying on top of the social media content creation trends and achieving the best possible results.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand all that you need to know as a content creator with regards to social media content changing forever so that you're always able to see the greatest audience engagement, follower growth and potential growth for your business.
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SMMS #286 - Social Media Marketing School has now been running for 286 episodes. Throughout this period I have had many of you actually ask how I record, edit and publish the Social Media Marketing School podcast. Many want to know the equipment to use, how to actually record and edit the audio, and also how to publish the podcast to platforms such as Apple Podcasts, Google Podcasts and Spotify.
That's why in today's episode of Social Media Marketing School I wanted to share with you all how I actually record, edit and publish the Social Media Marketing School podcast for free. I discuss the equipment I use (and give various options for different budgets), how I record and edit my podcast audio, and finally how I'm able to publish the podcast to the various podcast platforms such as Apple Podcasts, Google Podcasts and Spotify.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can understand how to start a podcast of your own! Whether that's understanding the equipment you need to use, how to record and edit my podcast audio, and finally how to publish the podcast to the various podcast platforms such as Apple Podcasts, Google Podcasts and Spotify.
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SMMS #285 - When I first started building a following on Instagram, I was clueless. As a consequence of me not knowing what I was doing it caused me to fail more which consequently lead to slower follower growth than what could've been possible. Should I have learnt certain lessons earlier on in my Instagram growth journey I would have been able to grow my following and brand at a faster rate and make far fewer mistakes.
That's why on today's Social Media Marketing School episode, I want to share some of the key things that I wish I knew sooner when building my brand on Instagram.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you don't make the same mistakes I did when starting out on Instagram and can grow your brand and following at a much faster rate.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
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SMMS #284 - As a content creator on social media, I use various social media apps on a daily basis. Whether they're for planning, productivity, content creation, editing, monetization etc., they all play an incredibly important role in my content creation process and business strategy. These apps help me streamline my processes, maximize my productivity, improve my content and in some cases even make more money.
That's why in today's Social Media Marketing School episode, I wanted to share some of my favourite apps/software that I've been using recently. The apps I discuss include Notion, Adobe Premier Pro/Adobe Illustrator and the Instagram Creator Studio (where necessary I also mention some incredibly, free alternatives).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you too can adopt these apps/software into your content creation process and business strategy so that you're able to streamline processes, maximize productivity, improve the content and in some cases even make more money.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
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SMMS #283 - One of the most frustrating for a social media content creator is putting in hours of work creating content, engaging with their community, practising their skills yet seeing little, to no return with regards to content engagement or follower growth. It feels like all the hard work you're putting in is a complete waste of time. However, this may only be because you're making a few simple mistakes.
That's why on today's Social Media Marketing School episode, I wanted to share a few of the reasons why people aren't following you on Instagram despite the amount of effort you are putting in. The points I discuss are a poorly structured Instagram bio, a lack of content niche, posting unoriginal content and not providing enough value in the content you post.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you avoid making these common Instagram mistakes and are able to grow your following at a faster rate than you are currently. These tips are also likely to increase the engagement you receive on your Instagram content (what an added bonus!).
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on
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SMMS #282 - For many creators on Instagram, the main goal is to drive more traffic and sales for their business. To do this those creators have to drive more traffic to their website since that is the place those products and services are sold. However, many struggle to get their followers and content viewers to visit their profile and click on their website link.
That's why on today's Social Media Marketing School episode I wanted to share some of my top tips for increasing your website link traffic on Instagram so that you're able to better leverage your audience and make more sales for your business/drive traffic for whatever reason to your website.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to drive more traffic to the website link on your Instagram profile so that you can make more sales and get more clients for your business/drive traffic for whatever reason to your website.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on
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SMMS #281 - If you're a frequent listener of the Social Media Marketing School podcast, then you'll understand that Instagram stories should be playing a key role in your overall Instagram strategy. Instagram stories are where you can truly build a relationship with your audience members, show your personality and convert your audience into paying customers. However, I see so many people making mistakes with their Instagram stories that are damaging their views and engagement.
That's why in today's episode of Social Media Marketing School, I wanted to highlight some of the Instagram Story mistakes that I often see creators on Instagram making that are causing a reduction in their overall story view count and the engagement they see from their audience on the stories they post.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can avoid making some of the common Instagram story mistakes so that you are able to increase the number of story views you receive and increase the amount your audience engages with your content.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on
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SMMS #280 - If you're listening to the Social Media Marketing School podcast, then it's likely that you're building an audience on social media so that it can be leveraged to grow a business. But in order to build that business, you have to have something to sell otherwise your audience have nothing to buy. That's easier said than done when you don't know where to start.
That's why in today's episode of Social Media Marketing School I wanted to discuss the different types of offers you can build to sell on social media, these being: Do it yourself, Done with you and Done for you.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to gain a greater understanding of the offer you want to build that can be sold to the audience you build and leverage on whatever social media platforms you are using.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on
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SMMS #279 - When it comes to marketing on Instagram the end goal is obviously to get clients. If you aren't treating your Instagram as if it were a sales funnel then getting those clients is going to be VERY difficult for you. From the point at which your audience members see your content (no matter the format), you should be strategically funnelling those audience members to buy your product or service.
That's why in today's episode of Social Media Marketing School, I am going to be sharing how you should be structuring your Instagram as a sales funnel so that you can actually attract more clients for your business.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can analyse the way your Instagram page is currently formatted, restructure it in a way so that it begins acting as a sales funnel so that you're actually attracting clients to your business.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on
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SMMS #278 - Over the years I've been creating content on social media one thing that has continued to be difficult (and something that many also mention is difficult for them) is coming up with content ideas to ensure that I am able to post consistently AND frequently. One of the keys to building a thriving audience and successful business on social media is posting high-quality content frequently. But to do this you need a consistent flow of high-quality content ideas which is much easier said than done.
That's why on today's episode of Social Media Marketing School, I wanted to share my top tips for generating a consistent flow of high-quality content ideas, that your audience will actually want to consume. I will also teach you how to ensure that you never run out of content ideas even when you aren't actively thinking of content ideas.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to come up with and document high-quality content ideas so that you're able to consistently post high-quality social media content to build a loyal community and thriving business.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
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SMMS #277 - When it comes to selling a product or service on social media, the price of that product is obviously a key component. As a business owner, you don't want to sell your product for too cheap, as it will cut your potential earnings and you don't want it to be too expensive and drive potential customers away. However, I find far too often that business owners are lowering their prices in order to onboard that new client or to undercut their competition in an attempt to attract more customers.
That's why in today's Social Media Marketing School episode, I wanted to share my thoughts on whether you should be lowering your prices in order to onboard that new client or to undercut their competition in an attempt to attract more customers. I provide tips on ensuring customers pay your asking price, how to make your offer appear premium and to ensure your customers know they are getting great value for money.
I hope this episode of Social Media Marketing School provides you with a greater understanding with regards to how you should be pricing your products/services, how to ensure customers pay your asking price, how to actually charge that high-ticket price and how to make sure customers know they are getting great value for their money.
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SMMS #276 - As creators posting content on Instagram, one of our primary goals is to build our audience. A larger following on Instagram is great for several reasons: more fans, more engagement, a larger potential customer base, etc. However, growing a following on Instagram is much easier said than done, especially when you're making some simple mistakes / not doing tasks you're supposed to be doing.
That's why on today's Social Media Marketing School episode I wanted to share some of the key reasons as to why your Instagram account isn't growing. I commonly see these among new creators on the platform, so please ensure you follow all the tips I mention.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you stop making these Instagram growth mistakes and continue to grow your Instagram account to the follower size you truly desire.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
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SMMS #275 - If you listen to the Social Media Marketing School podcast then it's likely that you are using social media to grow your business. With that being said you need to understand you you can effectively sell your product/service through your social media channels. Selling is the final hurdle that many fail to jump, but I want to help you.
That's why on today's Social Media Marketing School episode, I wanted to share some of my top tips for selling more of your product/service to your audience on social media. I cover some key marketing tactics, product positioning techniques and building an effective customer journey.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to sell more of your product/service to your audience on social media, grow your business and make more money!
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SMMS #274 - Instagram Reels aren't a new feature to the platform anymore. However, many content creators are only just realising that Reels need to be a key pillar within their Instagram content strategy. Yet, there seems to be a significant gap in quality between what we currently see on TikTok and what we're seeing on Reels (meaning that the barrier to entry is lower, so we as creators need to take advantage). That's why on today's Social Media Marketing School episode, I wanted to share 3 of my top tips for going viral with Instagram Reels. I share my top tips for grabbing attention, getting on the right side of the Instagram algorithm and some of the key things you should be focusing on. I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to increase your chances of creating a viral Instagram Reel (or, simply increase the quality of your current Instagram Reels) so that you're able to benefit from the organic reach, increased engagement and potential follower growth.
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SMMS #273 - This is a topic I like to revisit on Social Media Marketing School every now and again (just to take it back to basics). Whenever we join a social media platform as content creators, we set ourselves goals that we wish to reach or have a vision as to where we want our accounts to be. However, without any sort of plan in place, reaching those social media goals is going to be very difficult. That means having a social media marketing strategy is incredibly, INCREDIBLY important.
That's why in today's Social Media Marketing School episode I want to share some of my top tips for building your social media marketing strategy. I discuss some of the key pillars your social media marketing strategy needs to contain and how your social media marketing strategy needs to progress/adjust over time.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to build your own social media marketing strategy so that you're able to achieve those social media goals you set yourself.
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SMMS #272 - There's one thing we all wish we could have more of and that's TIME. As social media managers or content creators, there is a very fine line between work and procrastination when on social media. It's easy to get lost scrolling through your feed and pass that off as "research". We also find ourselves getting into very time-consuming processes which could be streamlined dramatically. As business owners, it's important that we are being as efficient as possible.
That's why in today's Social Media Marketing School episode, I wanted to share some of my keep tips as to how I've managed to save time whilst being a content creator on Instagram. Whether that be habits to spend less time procrastinating or streamlining my content creation process, I've managed to streamline my workflow so that I'm able to give myself as much time as possible to be productive.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to save time on Instagram (or any social media platform for that matter), in order to be more productive and spend more time actually growing your business because that's what really matters.
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SMMS #271 - When it comes to creating content on social media, copywriting is arguably the most important element of the content you create. Copywriting is the value. Copywriting is what your audience is actually consuming when viewing your content. You could be creating the most valuable piece of content on social media, but if the copywriting is poor then the piece of content is going to underperform. The ability to articulate your words effectively is one of the most important skills you can develop as a social media content creator.
That's why on today's Social Media Marketing School episode, I want to share some of my top copywriting tips, so that you can in fact improve your writing skills, in order to create better social media content and consequently boost your following and increase your engagement.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to improve your copywriting skills so that you are able to create better social media content and consequently boost your following and increase your engagement.
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SMMS #270 - When it comes to branding on Instagram, the initial thought of many will simply be "that's just the brand colours I use on my content design". However, that couldn't be further from the truth. Branding plays an incredibly important role in growing an engaged following on Instagram and there are many elements that play a pivotal role.
That's why on today's Social Media Marketing School episode, I wanted to share some Instagram branding advice that you must be following. I share why branding is far more than just your brand colours and the key elements that you need to be considering I you want to grow an engaged Instagram following.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to build a successful brand on Instagram so that you can build a truly engaged, loyal Instagram following.
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SMMS #269 - When it comes to growing as a creator in order to be the best creator you can possibly be so that you can build the best audience you can possibly build, there are so many holding themselves back for such simple reasons. With some very simple changes, mindset shifts and the right attitude, many creators can unlock their true potential and build the brand they've always wanted to build on Instagram
That's why in today's Social Media Marketing School episode I wanted to share 3 key principles that you need to understand as a creator if you want to grow to be the best creator you can possibly be and build an incredible audience on Instagram that can be leveraged/put to use however you please.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to unlock your true potential, grow as a creator and build an incredible audience on Instagram. I hope these tips are also able to help improve your content quality overall, the engagement your content received, the number of followers you gain and your client acquisition potential.
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SMMS #268 - I think it's safe to say that there have been a lot of changes lately when it comes to creating content on Instagram. When I first joined the platform, carousels were all the rage, reels didn't exist and videos actually got views. Now, reels have completely taken over, videos are pretty much non-existent and nobody knows what to focus on anymore! Content creation on Instagram is confusing!
That's why on today's episode of Social Media Marketing School, I wanted to share my opinion on the current state of the different content formats on Instagram. I discuss my thoughts on single-image posts, carousels, reels and regular videos so that you can gain a greater understanding of where your content creation efforts should be and how you should be adjusting your social media marketing strategy.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can gain a greater understanding of where your content creation efforts should be and how you should be adjusting your social media marketing strategy on Instagram.
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SMMS #267 - There is a lot of content on Instagram that talks about the various Instagram growth strategies you should be implementing. But, they're always the same: engage more, post daily, make valuable content. There's are never any new, fresh Instagram growth strategies to try!
That's why in today's episode of Social Media Marketing School, I wanted to share 4 alternative Instagram growth strategies that you probably haven't tried but should be implementing into your Instagram growth strategy!
I hope this episode of Social Media Marketing School where I talk about Instagram growth strategies provides you with some actionable tips so that you can increase your following, improve your engagement, and potentially get you more clients!
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SMMS #266 - When you're new to the agency, freelancing, consulting or any entrepreneurial field, understanding how to effectively price your product is something that many ponder upon for far too long. Should you charge an hourly rate? Should you charge a monthly retainer? Should you charge on a per-project basis? Most when starting out will opt for the hourly rate route. However, this is the only option you shouldn't be picking.
That's why in today's episode of Social Media Marketing School, I wanted to discuss why you should never be charging an hourly rate for your product or service and why if you do in fact do this, you are undervaluing the value of your service and time (and likely missing out on A LOT of money).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are correctly able to price your product/service and ensure that you are charging your worth, being valued for your time, improving your client quality and increasing the revenue earned for your business.
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SMMS #265 - When it comes to setting goals for businesses, entrepreneurs commonly make the same mistake - they set themselves destination based goals. For example, "I want to reach 10,000 followers". However, there are no steps in order to actually achieve the goal set. This means that many think that just by setting a goal they're going to achieve it, and when they don't achieve their goals they get disappointed. That's why in today's episode of Social Media Marketing School I wanted to discuss setting yourself action-based goals for your business and social media marketing strategy. Action-based goals are going to actually set you on the right path to achieving those destination-based goals because without action there is no progress. I hope this episode of Social Media Marketing School provides you with some actionable tips for actually achieving the goals you set yourself, business and social media marketing strategy so that you're able to achieve that next follower goal, revenue goal, or business milestone.
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SMMS #264 - One of my most commonly asked questions is "Ethan, my Instagram/social media content is underperforming. What do I need to do to fix this?". Most of the time the answer is in the content creation process itself and there are a few key things that simply need fixing.
That's why on today's Social Media Marketing School episode, I wanted to share some of my top tips for fixing your underperforming Instagram/social media content. However, this isn't the normal "how to get more likes", or "how to increase the number of shares". This is looking through the content creation process from a different perspective.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to fix your underperforming Instagram/social media content and consequently achieve your social media goals whether that be growing your following, increasing your engagement, or simply making more sales!
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SMMS #263 - When it comes to creating content on Instagram almost every creator will believe that the way their feed looks aesthetically plays an important role in their success on the platform. They spend hours designing their content (often wasting time they could be spending creating more content) to simply make their feeds more aesthetically pleasing.
That's why in today's episode of Social Media Marketing School, I wanted to share my thoughts on whether the way your Instagram feed looks actually matters with regards to your success on the platform.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you gain a greater understanding as to whether the way your Instagram feed looks aesthetically actually matters. Hopefully, this helps you become a better content creator, grow your audience and increase your engagement on Instagram.
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SMMS #262 - Just a couple of the biggest excuses that aspiring entrepreneurs when starting a business is that they can't get clients because either they don't have a social media following or the money to spend on ads. But what if I told you there was a hugely underutilized tactic for getting clients WITHOUT having to have a social media following or spend money on ads.
In today's episode of Social Media Marketing School, I am going to teach you how to get clients for your business by guesting on podcasts. I am going to explain why this method of client acquisition is so effective, how to actually feature as a guest on podcasts and then how to leverage the podcast you are guesting on to generate leads for your business.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand how you can leverage being a guest on a podcast (for free) in order to get clients/sell products for your business.
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SMMS #261 - One of the most difficult things when working to improve our work, is the ability to evaluate the work we have already done and self-critique honestly. After all of the hard work, the last thing you want to do is tell yourself that your work isn't good enough... right? However, that doesn't have to be the case. Honesty can lead to tremendous growth in the long term.
That's why in today's episode of Social Media Marketing School, I wanted to share some of the questions I commonly ask myself in order to strive to be a better social media content creator. If we aren't honest with the way we self-critique our work we will forever stay comfortable because we won't highlight our weaknesses. When we don't know our weaknesses, we don't know what we need to improve upon. But when we do understand where our focus needs to be channelled, the skillset we possess can be improved dramatically.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are better able to understand your current weaknesses when it comes to social media content creation so that you are able to improve your skills and become the best content creator you can possibly be. In the process of doing so, this could lead to increased content engagement, follow growth and potentially even sales for your business.
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Episode
SMMS #260 - When it comes to creating social media content, your copywriting is the foundation of your post/video. Whether it's an educational carousel, single image, story, LinkedIn post, Facebook post, or video script, your copywriting is the way you present your point to your audience. A social media post can often be made to look aesthetically pleasing, but good looks alone won't lead to a successful piece of content. Arguably copywriting is the most important factor. That's why in today's Social Media Marketing School episode I wanted to share some of my top tips for making your social media copywriting more engaging so that you are able to better entertain, educate and engage your audience with your social media content. This is going to dramatically improve the overall quality of your social media content. I hope this episode of Social Media Marketing School provides you with some tips so that you are able to make your social media copywriting more engaging so that you are able to better entertain, educate and engage your audience with the social media content you post.
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SMMS #259 - Last week Instagram announced that they were entering a testing phase for a new way for creators to make money on the platform. This was announced as Instagram Subscriptions. This new feature will enable Instagram users to subscribe to their favourite creators on the platform for a monthly fee between $0.99-$99.99. Subscribing will give followers access to exclusive subscriber-only lives, stories and badges.
So in today's Social Media Marketing School episode, I wanted to share everything you need to know with regards to the new Instagram Subscriptions feature that is currently being tested by a small group of popular creators and my thoughts about this being a new addition to the platform in the future.
I hope this episode of Social Media Marketing School provides you with some actionable details with regards to the new Instagram Subscriptions feature, so that when this feature is made available to all creators you are able to take full advantage and monetise your audience to its full potential.
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SMMS #258 - With over 1 billion active accounts on Instagram there is A LOT of competition. When there is a lot of competition that means it is going to be very difficult for small creators to break through and stand out amongst the crowd. Being unique, bringing a new perspective, showing your true personality are all great tips for building a following, but today I will be sharing a different concept.
In today's Social Media Marketing School episode, I will be sharing my top tips for standing out on Instagram and succeeding as a new creator. I will be sharing the concept of the 4 V's. The 4 V's are Vision, Visuals, Voice and Value.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to stand out amount the 1 billion accounts on Instagram, grow your following and succeed as a new creator on the platform.
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SMMS #257 - Throughout my journey on Instagram I have seen a lot of successful strategies but I have also seen many mistakes being made (some of which I have personally made). Many of these mistakes that people are making, without realisation, do in fact jeopardise follower growth, engagement quality and potential client acquisition.
That's why in today's Social Media Marketing School episode, I wanted to share 5 Instagram mistakes that are commonly made so that you can avoid them or stop making them if you currently are, and increase follower growth, engagement quality and potential client acquisition!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can perfect your Instagram strategy, make no mistakes and build your successful personal brand on Instagram, increase follower growth, improve engagement quality and acquire more clients!
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SMMS #256 - As creators posting content on Instagram, one of our primary goals is to build our audience. A larger following on Instagram is great for several reasons: more fans, more engagement, a larger potential customer base, etc. However, growing a following on Instagram is much easier said than done, especially when you're making some simple mistakes / not doing tasks you're supposed to be doing.
That's why on today's Social Media Marketing School episode I wanted to share some of the key reasons as to why your Instagram account isn't growing. I commonly see these among new creators on the platform, so please ensure you follow all the tips I mention.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you stop making these Instagram growth mistakes and continue to grow your Instagram account to the follower size you truly desire.
Follow me on Instagram: https://www.instagram.com/theethanbridge/
Get a free one-month Skillshare premium subscription and check out my classes: Ethan Bridge - Skillshare
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SMMS #255 - When it comes to growing an audience on social media, one of the key contributors early on in your social media journey is going to be posting daily. A frequent posting schedule is going to help the algorithm work in your favour and attract more followers to your page. However, posting daily content isn't an easy task.
That's why on today's Social Media Marketing School episode I wanted to share some of my top tips that will enable you to post daily on social media. When I started my Instagram page I posted 270 days straight, without missing a day. This content strategy, combined with an effective engagement strategy, has built my following to the point it is today.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can refine your content strategy, post daily and grow your following.
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SMMS #254 - It's a new year and that means new goals and a new strategy for social media for many of us. It's incredibly important to be continuously reviewing and adjusting our social media content strategies if we want to push ourselves to be the best content creators possible and achieve the most from the social media platforms we post on. However, many don't know where to start!
That's why in today's Social Media Marketing School episode I wanted to share my social media content strategy for 2022. I share what I am going to be focusing on this year, how I am going to be altering my interaction with my audience and the mindset shifts I'm going to be making with regards to the content I create.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you too can create an effective social media content strategy for 2022! By creating an effective social media content strategy in 2022 you're going to be able to optimise your content quality, increase your engagement, grow your audience and as a consequence of those points, grow your business!
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SMMS #253 - It's a new year and that means many will be setting goals for what they want to achieve in 2022. However, as social media content creators, we should also be setting ourselves goals for what we want to achieve across our social media channels. Setting meaningful, effective social media goals are a great way to push yourself out of your comfort zone and achieve outcomes you could only previously have dreamed of!
That's why in today's Social Media Marketing School I wanted to share some of my top tips that you should consider when setting your social media goals for 2022. These tips are going to make your goals more meaningful & effective, but also help increase the likelihood of you achieving the goals you set yourself!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to set yourself meaningful goals on social media so that you are able to set yourself meaningful, effective (and possibly scary) social media goals so that you can achieve the outcomes on social media you've always dreamed of!
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SMMS #252 - We've all heard the following advice... "if you want to succeed on social media then you just have to be yourself". This is because "being yourself" means you're being your true, authentic self. Although on the surface level this is largely true, many don't understand why this is actually the case, and where and when you should choose to be authentic!
That's why in today's episode of Social Media Marketing School, I want to discuss the importance of brand authenticity on social media. I'm not simply going to tell you to just be yourself. I'm going to explain why being authentic on social media is so important and how this is going to align with your long term brand strategy.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you truly understand the importance of brand authenticity on social media and can implement the strategies discussed to help your brand grow and succeed on whatever social media platform you may be using.
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SMMS #251 - If you are a frequent user of Instagram, then you'll understand that Instagram stories play a key role in your wider Instagram content strategy. Instagram stories allow you to get personal with your followers, giving this retained insight into who you really are - it's how you build a true connection with them. So, if you aren't using Instagram stories well then you're making a huge mistake.
That's why in today's episode of Social Media Marketing School I wanted to discuss some key mistakes that I commonly see Instagram creators making with their Instagram stories which could potentially be damaging their Instagram story views, engagement and return rate.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to improve your Instagram stories and in turn boost your story reviews and retain your overall story engagement for the future.
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SMMS #250 - As content creators, marketers, and business owners on social media, it can be incredibly frustrating when our social media marketing strategy doesn't achieve the results we expect it to. We may not receive as much engagement as expected, we may make fewer sales than projected, or simply our content may not reach a large enough audience.
That's why in today's Social Media Marketing School episode I want to share exactly how you are going to fix your social media marketing strategy. I will share my top tips on increasing your engagement, making more sales and experiencing a greater reach from the content you post on social media.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to fix your current social media marketing strategy so that you are able to increase your engagement, make more sales and experience a greater reach from the content you post on social media.
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SMMS #249 - One of the common pieces of advice shared on social media, is that in order to succeed (on whatever platform you may be using: Instagram, TikTok, LinkedIn, etc.) you need to be posting daily. However, the level of truth behind this advice is commonly questioned. Should you post daily on social media?
In today's episode of Social Media Marketing School, I will be sharing my experience of posting daily on Instagram for 270 days straight, and the general pros and cons of posting content this frequently on Instagram (or whatever social media platform you post on).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can determine whether you want to begin posting daily on social media, or settle for a less frequent content posting schedule.
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SMMS #248 - When it comes to getting clients using social media, many believe that they require a following to do so. Without a following on social media, the assumption is that you have no social proof and therefore nobody will want to buy from you/hire you for your services. However, that simply isn't the case and you can in fact get clients using social media without having any followers whatsoever.
That's why in today's Social Media Marketing School episode, I want to share some of my top tips for getting clients and making sales using social media without having a following on any of the social media platforms you are using.
I hope this episode of Social Media Marketing School provides you with some actionable tips, so that if you are new to building a brand on social media and you are in a position where you have little to no following, that you can in fact find and onboard clients and make more sales for your business.
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SMMS #247 - As social media content creators, we are all VERY aware that video content is taking over. TikTok, Instagram Reels, YouTube, you cant escape from the video content! So, if you're a social media content creator or aspiring to grow an audience on social media, and you aren't creating video content for your social media channels, you are missing out. However, at first, creating video content for social media can feel incredibly uncomfortable.
That's why on today's Social Media Marketing School episode, I wanted to share some of my top tips for becoming comfortable creating video content on social media, by specifically sharing advice for becoming more comfortable on camera. This advice will help you feel at ease, destroy that fear of creating video content and consequently improve the overall quality of the videos you make for social media.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you no longer have a fear of creating video content, you are now comfortable recording video content for social media and being on camera, so that you are able to take advantage of the social media video content BOOM!
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SMMS #246 - As content creators on social media, we want our audience to enjoy the content we create. If our audience enjoys our content then they're far more likely to consume all of it, like it, comment on it and share with their own audience. In order to do this, we actually need to make our social media content engaging.
That's why on today's Social Media Marketing School episode I am going to be sharing some of my top tips for making your social media content more engaging.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to create more engaging content which is consequently going to increase the chances of your audience consuming all of it, liking it, commenting on it and sharing with their own audience. This will all, in turn, help you grow your following.
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SMMS #245 - When it comes to getting clients by leveraging an audience on social media, let's be honest, it's much easier said than done. We often get caught up in the follower growth, engagement tactics, and continuously pleasing the audience we are building. However, all of these points may be at the expense of actually growing a business.
That's why on today's Social Media Marketing School episode I wanted to discuss some mindset changes that I had to make in order to start leveraging my social media audience to its full potential so that I could focus on actually growing a business.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can make the same mindset changes, stop making mistakes that could be slowing your business growth, and ultimately assist you in making more sales and getting more clients for your business.
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SMMS #244 - If you're listening to the Social Media Marketing School podcast, then it's likely that you're using social media to grow a business. In order to grow a business you need to make money, and to make money you either need to make product sales or onboard clients. However, getting sales and onboarding clients using social media is much easier said than done.
That's why on today's Social Media Marketing School episode I wanted to share my favourite content formats/ideas that have enabled me to leverage my social media following/reach, to actually make sales and onboard clients.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to improve your social media content and begin creating the content types mentioned in this episode so that you're able to make more sales and onboard more clients for your business.
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SMMS #243 - Throughout my journey on Instagram I have tested countless profile configurations in an attempt to increase my reach and follower conversion rate in order to increase my Instagram follower growth. When it comes to your profile it can be broken into 5 core components: profile picture, username/display name, bio, highlights and content.
In today's episode of Social Media Marketing School, I will be discussing each of the Instagram profile components in detail, explaining how you can use them to increase your profile reach and then turn those new profile visitors into followers.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can maximise your organic profile reach and increase your follower growth on Instagram.
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SMMS #242 - If you're an Instagram veteran then you will remember that back in 2016 the way your content was ordered in your Instagram feed was completely different. Back then, the content you were being shown was in chronological order (the content at the top of the feed was the content that had been posted most recently). However, in 2016 everything changed and Instagram switched the feed to being ordered based on an algorithm.
But as we find out in today's Social Media Marketing School episode, the chronological Instagram feed is coming back! Instagram will be giving users the option as to whether they wish for the content in their feed to be ordered chronologically or algorithmically. I share my thoughts on this change and what I personally believe is best for the platform.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you gain a greater understanding of what the chronological Instagram feed is going to bring to the platform and how you as a creator can adjust to this change.
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SMMS #241 - Instagram reels are becoming an integral part of almost all creators' Instagram content strategy. When scrolling through your home feed on Instagram, noticeably the majority of the content you see are Reels (hence the appeal of creating them). However, excitingly Instagram continue to improve the reels feature and have now added a new update!
That's why in today's Social Media Marketing School Episode I wanted to share my thoughts on the new Instagram Reels update where Instagram has given creators the ability to reply to comments on previous reels, using that comment as a sticker in the new Reel you are creating. I share my thoughts and the advantages of this new Instagram update for creators.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to use this new Instagram Reels update to your advantage and improve your Instagram content strategy as a result.
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SMMS #240 - Creating social media content can be incredibly time-consuming, trust me, I experience it daily first-hand. When I first started creating content I was spending around 2 hours creating a single post. It was incredibly stressful and at points it made me want to quit altogether. I now create a week's worth of content in that same time frame.
So, in today's episode of Social Media Marketing School, I am going to share my exact content creation process from start to finish and how I'm able to create 5-7 pieces of content in just 2 hours. This allows me to post daily/almost daily on my social media accounts.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can reduce your time spent creating content significantly and spend more time doing the tasks that really matter! This means that you have more time growing your audience, building your business and actually making more money!
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SMMS #139 - I get it, being amazing at design is very difficult. It will take countless hours to truly master Photoshop, Illustrator, Premiere Pro, etc. However, you don't need to be a professional designer to create high quality, attractive, engaging social media content. You simply need to know some basic design principles and your content will be far better than the majority on whatever social media platform you post on.
That's why in today's Social Media Marketing School episode, I will be sharing some of my top tips for improving your social media content design. As somebody who began their social media journey with no prior design experience, these are the tips that got me out of the starting blocks and allowed me to build my social media following to the point it is at today.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to improve your social media content design and are able to create high quality, attractive, engaging social media content so you are able to grow your social media following.
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SMMS #238 - If you listen to Social Media Marketing School then it's likely that you're using social media to build a business. If you're actually trying to build a business, then you need to sell products and get clients! However, getting clients is what many find incredibly difficult when it doesn't need to be.
That's why on today's episode of Social Media Marketing School, I will be sharing my exact strategy for getting clients on Instagram and how I continue to specifically get clients using Instagram. When it comes to getting clients you need to start conversations, and starting targeted conversations is exactly what I'm going to show you how to do.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can actually get your first clients on Instagram / social media, or drastically increase the client count you already have so you can make more money for your business.
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SMMS #237 - Growing a following on social media without a content strategy is INCREDIBLY HARD. A content strategy is your roadmap to achieving your social media goals (whether that be increasing followers, improving engagement or getting new clients). If you have a goal on social media, but no plan to achieve it, you cannot expect to reach your desired destination.
That's why in today's episode of Social Media Marketing School I am going to be sharing my top tips on how to build your social media content strategy. I will be mentioning some key points to consider so that your social media content strategy is as effective and actionable as possible.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can build an effective social media content strategy and achieve your social media goals whether that be increasing followers, improving engagement or getting new clients.
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SMMS #236 - Since first creating social media content on Instagram, Instagram carousels played an incredibly important role in my Instagram content strategy. Carousels are a fantastic way to display a story, piece of information, or whatever you may try to be doing with your content. So, understanding how to create an effective carousel is important.
That's why on today's Social Media Marketing School episode, I want to share some of my top tips for improving your Instagram carousels, with these tips also being applicable to LinkedIn carousels!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to improve your carousels on Instagram and LinkedIn so that you're able to create higher quality content which is going to lead to greater engagement and a larger following!
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SMMS #235 - I think it's safe to say that throughout my social media and personal branding journey that I have made my fair share of mistakes. Many of these mistakes have been great lessons learned, but many slowed my growth and could've been very easily avoided.
That's why on today's Social Media Marketing School episode I want to share 3 Instagram/social media mistakes that I often see people making (some of which I have made myself) that you need to be avoiding.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can avoid the Instagram/social media mistakes that I discuss, streamline your social media growth and ensure that your social media marketing strategy is optimised.
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SMMS #234 - Many Instagram experts will preach that to succeed on the platform you need to be engaging for at least 3 hours a day, amongst many other lengthy strategies. Now, if you want to grow at a faster rate, obviously the longer you spend engaging the quicker you will grow. However, if you have limited time, spending 3 hours a day on Instagram growth is simply unreasonable.
That's why in today's episode of Social Media Marketing School I wanted to share what I would do if I only had an hour a day to spend growing my audience on Instagram so that you too can grow a following on Instagram in under one hour of work a day!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that if you do only have limited time to spend on your growth, you will still be able to grow your following and succeed on Instagram.
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SMMS #233 - If you're a regular listener of Social Media Marketing School you'll be completely aware of my obsession with Instagram Reels at the moment. The organic reach you can achieve from posting an Instagram Reel is an opportunity that all creators need to be taking advantage of. However, creating a viral Instagram Reel is easier said than done.
That's why on today's episode of Social Media Marketing School, I wanted to share some of my top tips for creating viral Instagram reels so that you can achieve some incredible organic reach with your content, improve your engagement and increase your Instagram following.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to increase the likelihood of you creating a viral Instagram Reel so that you can achieve some incredible organic reach with your content, improve your engagement and increase your Instagram following.
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SMMS #232 - If you follow me on Instagram then for the past 18 months you would've always known me as @themarketingethan. However, this week that username was changed to @theethanbridge - a change I've been considering making for a while now. I didn't make this Instagram username change out of the blue, this was a strategic long term play.
That's why on today's episode of Social Media Marketing School I actually wanted to share my thought process and a few of the reasons as to why I decided to change my Instagram username.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you gain a greater understanding as to why I changed my username, and for those of you who may be considering a username change also I hope this explains how you can further develop your personal brand on Instagram.
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SMMS #231 - Whenever a brand or business starts an Instagram account, the big milestone everybody wants to reach is 10,000 followers. However, for many when they start, the 10,000 follower milestone can seem almost impossible to reach. The initial stages of slow growth, hours upon hours of time spent and experiencing little to no movement. Although it's a lot of hard work, it is possible (I've experienced the journey first hand).
That's why in today's episode of Social Media Marketing School I will be sharing the EXACT roadmap I followed to reach 10,000 followers on Instagram. I split it into two halves: the first being 0-1000 and the second being 1000-10,000. You'll learn why this is the case in the episode.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you begin implementing the right strategies in order to reach 10,000 organic, genuine followers on Instagram and speed up the follower growth you're currently experiencing.
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SMMS #230 - If you've listened to Social Media Marketing School in the past then you'd understand the importance of having an effective engagement strategy in order to build your network and grow your following. But what if I told you that you could improve your current engagement strategy and make it even more effective...
On today's Social Media Marketing School episode I wanted to share some of my top tips for improving your Instagram engagement strategy so that you are maximising the effectiveness of your time spent engaging with other creators on the platform!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to improve your current Instagram engagement strategy so that you can increase the amount of engagement you receive on your content, build your network and grow your Instagram following.
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SMMS #229 - As a content creator on Instagram I have to use various apps and software on a daily basis in order to create content, analyse my statistics, streamline my workflow and improve my overall social media marketing strategy. However, throughout the time I have been creating content I have narrowed down my go-to apps/software.
That's why in today's Social Media Marketing School episode I wanted to share the apps/software I use on a daily basis in order to go about my Instagram content creation journey so that you too are able to improve the content you create, better analyse your statistics, improve your workflow, but most importantly improve your overall social media marketing strategy.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to improve the content you create, better analyse your statistics, improve your workflow, and most importantly improve your overall social media marketing strategy.
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SMMS #228 - Branding plays an INCREDIBLY important role in your overall social media marketing strategy. Without effective branding, it's likely your social media marketing strategy will fall short of its goals. Your branding is essentially your reputation as a brand/individual and without a successful brand, your marketing simply won't work.
That's why in today's episode of Social Media Marketing School I want to share 4 key branding lessons that you need to be aware of to help you actually improve your branding on your social media channels!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can improve and build your brand so that your social media marketing efforts can thrive and help you reach your social media marketing goals!
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SMMS #227 - For years now the only way to share links on Instagram have been through the single link displayed on your profile, or via the swipe up feature on Instagram stories. Unfortunately, the swipe up feature was only available to creators who were either verified or had over 10,000 followers. This meant that small businesses and creators had to find more creative ways to drive traffic from various content to their link in bio. However, this has all now changed with the introduction of the story link sticker which is accessible by ALL creators!
That's why on today's Social Media Marketing School episode, I wanted to share some of my top tips with regards to using the new Instagram story link sticker so that you're able to take advantage immediately and drive more traffic to wherever you wish for your Instagram followers to go.
I hope this episode of Social Media Marketing Schoool provides you with some actionable tips so that you're able to take advantage of the new Instagram story link sticker so that you can drive more traffic to your website, get more clients and make more sales!
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SMMS #226 - If you listen to Social Media Marketing School and are a frequent Instagram user then you'll understand the importance of having a prominent Instagram story strategy in your wider content strategy. However, with using stories more frequently it's likely that you're going to encounter a few mistakes/errors that you should be avoiding.
That's why on today's Social Media Marketing School episode I wanted to share some of the Instagram story mistakes that I commonly see creators making that you need to be avoiding.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to improve your Instagram story strategy, not make the mistakes I mention and experience more engagement on your Instagram stories.
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SMMS #225 - When it comes to creating content on social media, many creators are blinded by vanity metrics. This means that most creators will assess the performance of their content/profile with how many likes and followers they are getting.
However, you need to be asking yourself "What do I actually want to achieve from creating content on social media?".
That's why on today's Social Media Marketing School episode, I am going to be sharing a few tips and tricks that I use to achieve my desired goals from social media content creation so that you can implement these into your social media marketing strategy to ensure you're achieving your desired goals on social media.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to understand the key reasons you're actually using social media so that you can go on to achieve those desired social media goals.
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SMMS #224 - If you listen to Social Media Marketing School then it's likely that one of your primary goals of using social media is to eventually end up monetizing your presence on the social media platform you're using.
However, making money on Instagram, YouTube, TikTok, or whatever platform you may be using is much easier said than done. There are some things you should know before diving in headfirst.
I see far too many people making unnecessary mistakes when monetizing their social media accounts which jeopardizes their earning potential in the long term. That's why on Social Media Marketing School episode I want to share 4 common monetization mistakes so that you don't make them!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can start making some money from Instagram, or any other social media platform you may use!
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SMMS #223 - Growing an organic following on Instagram is something every creator aspires to do. However, growing a following on Instagram organically is going to be largely influenced by your understanding and collaboration with the Instagram algorithm. However, for many, understanding the Instagram algorithm can be incredibly confusing.
That's why on today's Social Media Marketing School episode I wanted to share exactly how the Instagram algorithm works and the information I'm sharing with you is information provided by Instagram themselves (not tests run by gurus).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to gain a complete understanding of the Instagram algorithm, use this information to your advantage, improve the amount of engagement your content receives and grow your Instagram following at a faster rate.
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SMMS #222 - For many creators on Instagram, the main goal is to drive more traffic and sales for their business. To do this those creators have to drive more traffic to their website since that is the place those products and services are sold. However, many struggle to get their followers and content viewers to visit their profile and click on their website link.
That's why on today's Social Media Marketing School episode I wanted to share some of my top tips for increasing your website link traffic on Instagram so that you're able to better leverage your audience and make more sales for your business/drive traffic for whatever reason to your website.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to drive more traffic to the website link on your Instagram profile so that you can make more sales and get more clients for your business/drive traffic for whatever reason to your website.
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SMMS #221 - When it comes to growing a following on Instagram, 1000 Instagram followers is the first major milestone creators want to reach. However, getting 1000 followers on Instagram is by far the hardest follower milestone to reach and that's why so many people never reach that point.
That's why in today's episode of Social Media Marketing School I want to teach you a step-by-step process to getting your first 1000 followers on Instagram. I outline the three key pillars you need to focus on and when all are executed correctly you will be well on your way to reaching that 1000 Instagram follower milestone.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand the steps you need to take in order to get your first 1000 followers on Instagram.
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SMMS #220 - If you have a sharp eye you'd be aware that Instagram has been going through a lot of changes recently. With Adam Mosseri's recent announcement that Instagram should no longer be considered a "photo-sharing platform", they are implementing changes to reinforce this statement. That's why in today's Social Media Marketing School episode I wanted to share just a few of the Instagram updates that you need to be aware of. These updates however are those that I am incredibly excited about for both creators and consumers of content on Instagram. I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are aware of these recent and upcoming changes to Instagram so that you're able to adjust your Instagram strategy, take advantage, and grow your brand and following as a result.
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SMMS #219 - Building a strong reputation on Instagram is one of the keys to building a successful following and brand on the platform. A good reputation builds trust, and trust allows you to leverage an audience and increases the likelihood of people sharing your existence with others. However, there are some very basic things that many on Instagram are doing that may be damaging their reputation without them even realising.
That's why on today's Social Media Marketing School episode, I wanted to share some of my top tips and some very simple tricks for improving your reputation on Instagram. A lot of these are surface-level tactics that will help give a great first impression to new profile visitors.
I hope this episode of Social Media Marketing School provides you with some actionable tips and tricks so that you're able to improve the reputation of your Instagram profile so that you're able to gain more followers, build greater trust and make more sales & attract more clients.
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SMMS #218 - When it comes to creating a professional, complete and converting Instagram profile, your highlights play an incredibly important role. As a profile viewer, you can instantly see the advantages behind having well-structured highlights on the Instagram profile vs. without highlights on the Instagram profile.
That's why on today's Social Media Marketing School episode, I actually wanted to share my top tips for structuring your Instagram highlights on your profile so that you're actually able to convert more sales and onboard more clients.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to structure your Instagram highlights in a way that you can convert more profile visitors into followers, increase the number of sales you're making for your business, and onboard more clients.
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SMMS #217 - If you're a frequent user of Instagram you'll understand the importance of Instagram Stories in your wider content strategy. Instagram stories are authentic, they show the real you, the behind-the-scenes, and help build trust with your audience. However, many are missing out on so many opportunities because their Instagram story strategy simply isn't good enough.
That's why in today's episode of Social Media Marketing School I wanted to share my Instagram story strategy and what I believe to be the BEST way to use Instagram stories.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to use Instagram stories to your advantage and in the best way possible so that you can build trust with your followers, entertain your followers and make more sales for your business.
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SMMS #216 - Growing a following on Instagram isn't easy. Many will blame their slow follower growth or poor post-performance on the algorithm. "The algorithm hates me", or "the algorithm is always changing, I don't understand it" is what they will say. But the algorithm doesn't want to work against you, it wants to work with you. It's to the own benefit of Instagram themselves.
That's why in today's episode of Social Media Marketing School I wanted to share some of my top tips for beating the Instagram algorithm so that you can in fact work alongside it and grow your following at a much faster rate organically.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand how you can beat the Instagram algorithm, work alongside it, and grow your Instagram following at a much faster rate organically.
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SMMS #215 - With over 1 billion active monthly users on Instagram there is a lot of competition when it comes to content. If your content isn't of the highest quality and doesn't grab the attention of both a new and existing audience, then it's very unlikely that you will gain a following on Instagram.
That's why on today's episode of Social Media Marketing School, I wanted to share some of my top tips for grabbing attention with your social media content. Grabbing attention is key when it comes to people actually wanting to consuming your content and following you thereafter. Therefore, it's essential that you understand you you're going to do just that.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand how to grab the attention of your existing and new audience members, so that you're able to grow your following on Instagram, build your brand, and make more sales for your business.
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SMMS #214 - When I first started building a following on Instagram, I was clueless. As a consequence of me not knowing what I was doing it caused me to fail more which consequently lead to slower follower growth than what could've been possible. Should I have learnt certain lessons earlier on in my Instagram growth journey I would have been able to grow my following and brand at a faster rate and make far fewer mistakes.
That's why on today's Social Media Marketing School episode, I want to share some of the key things that I wish I knew sooner when building my brand on Instagram.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you don't make the same mistakes I did when starting out on Instagram and can grow your brand and following at a much faster rate.
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SMMS #213 - If you listen to Social Media Marketing School then it's likely you want to know how to grow your following on Instagram. Now, we know there's no shortcuts or quick fixes, BUT there are certain tricks/hacks that you can implement into your Instagram growth strategy to help you grow your Instagram following at a faster rate.
That's why on today's Social Media Marketing School episode, I wanted to share some of my favourite Instagram growth hacks that you NEED to try!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to implement these Instagram growth hacks into your Instagram marketing strategy so that you're able to grow your Instagram following at a faster rate!
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SMMS #212 - As content creators, we should be striving to create the highest quality social media content. Higher quality social media content is going to mean more engagement, which means more followers, which could even lead to more sales. There is not a single downside to improving the quality of your social media content.
That's why on today's Social Media Marketing School episode, I wanted to share some of my top tips for increasing the quality of your social media content that you could begin implementing into your social media marketing strategy.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to increase the quality of your social media content so that you can increase your content engagement, grow your following and make more sales for your business!
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SMMS #211 - We often hear that Instagram is a dying social media platform, that the organic reach simply isn't what it used to be. Now although in some cases this may be correct, in others it couldn't be further from the truth. Those that will tell you this a stuck using the old Instagram growth strategies, thinking that you can post a picture and gain followers. How things have changed, and how things are going to continue to change...
That's why in today's Social Media Marketing School episode I wanted to share my thoughts on the future of content creation on Instagram. Adam Mosseri (head of Instagram) recently announced that Instagram is no longer a photo-sharing platform. These comments alone should be a wake-up call for many.
I hope this episode of Social Media Marketing School provides you with some actionable tips and insights so that you're able to understand the future of content creation on social media, adapt your social media marketing and Instagram growth strategies so that you can continue to succeed on Instagram.
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SMMS #210 - One of the most commonly asked questions when people consider starting an Instagram account is "is it too late to grow a following on Instagram?". So many people believe that Instagram is a "dead" social media platform when it comes to organic growth and growing a following, but I have my own opinions.
That's why in today's Social Media Marketing School episode, I wanted to share my thoughts as to why I believe it ISN'T too late to grow a following on Instagram!
I hope this episode of Social Media Marketing School provides you with some actionable tips and inspires you so that you can begin growing your own following on Instagram and prove all those that doubt Instagram wrong!
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SMMS #209 - Over the past few years the number of people building personal brands has increased dramatically. In a society where the internet and social media controls a large proportion of our lives building a brand around your own person can be incredibly powerful. This explains why there have been so many people set out on journeys to build their own personal brands.
That's why in today's Social Media Marketing School episode, I wanted to discuss whether you should start building your personal today! I go into detail about some of the key benefits of actually having a personal brand and just how much having a personal brand has benefitted me.
I hope this episode of Social Media Marketing School provides you with some actionable tips and clear advice so that if you are currently thinking of building a personal brand or you are in the early stages of building your personal brand and need the motivation to continue, you know just how valuable building that personal brand is going to be for your future.
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SMMS #208 - One of the biggest challenges of being a content creator on social media is that there simply aren't enough hours in the day to get everything done in which we need to. This means that we all must be incredibly organised and understand the best ways in which we can balance our time.
That's why in today's Social Media Marketing School podcast episode, I wanted to share some of my key tips as to how you should be balancing your time as a social media content creator. I go into detail as to what tasks must be prioritised, how to save time and how to maximise efficiency in the tasks you actually do throughout your day.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you gain a greater understanding as to how you should be balancing your time as a content creator on social media so that you know what tasks must be prioritised, how to save time and how to maximise efficiency in the tasks you actually do throughout your day.
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SMMS #207 - Copywriting is one of the, if not THE most important factor when it comes to creating a high-performing piece of social media content. This means that the way you write your content copy has a direct relation to the amount of engagement you receive and how much your following is actually going to enjoy consuming your content.
That's why in today's Social Media Marketing School episode, I wanted to share some of my key copywriting tips for making your social media content more engaging and actually increasing the amount of engagement your content receives!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to improve your social media copywriting skills which can help make your social media content more engaging and increase the engagement your social media content receives.
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SMMS #206 - Goal setting is a key element of any social media marketing strategy, but I feel that many social media marketers set their goals in an incorrect manner. Their goals often lead them to become frustrated with underperforming results and consequently causes them to quit altogether.
That's why in today's Social Media Marketing School episode, I wanted to share some advice on how you should be setting your social media marketing goals by actually sharing how I go about setting my own social media marketing goals.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to set your social media marketing goals in such a way that they provide a clear path for success and help you grow your brand on social media.
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SMMS #205 - Whenever we join a social media platform as content creators, we set ourselves goals that we wish to reach or have a vision as to where we want our accounts to be. However, without any sort of plan in place, reaching those social media goals is going to be very difficult. That means having a social media marketing strategy is incredibly, INCREDIBLY important.
That's why in today's Social Media Marketing School episode I want to share some of my top tips for building your social media marketing strategy. I discuss some of the key pillars your social media marketing strategy needs to contain and how your social media marketing strategy needs to progress/adjust over time.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to build your own social media marketing strategy so that you're able to achieve those social media goals you set yourself.
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SMMS #204 - One of my most commonly asked questions is "Ethan, my Instagram/social media content is underperforming. What do I need to do to fix this?". Most of the time the answer is in the content creation process itself and there are a few key things that simply need fixing.
That's why on today's Social Media Marketing School episode, I wanted to share some of my top tips for fixing your underperforming Instagram/social media content. However, this isn't the normal "how to get more likes", or "how to increase the number of shares". This is looking through the content creation process from a different perspective.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to fix your underperforming Instagram/social media content and consequently achieve your social media goals whether that be growing your following, increasing your engagement, or simply making more sales!
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SMMS #203 - For the majority listening to Social Media Marketing School, the aim of building an audience on social media is to get clients and make money. However, many beginning this journey do not have the luxury of startup capital for spending money on advertisements to get clients. This means that they have to find their clients organically.
In today's episode of Social Media Marketing School, I wanted to share my top tips as to how you can get clients on Instagram without actually spending any money on ads!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to adjust your Instagram marketing strategy and get clients on Instagram without having to spend any money on ads.
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SMMS #202 - If you're creating content on social media and listening to this podcast then it's likely that your aim is to build a business. If your aim is to build a business then the goal of your content and social media strategy is to make more sales and attract more clients. However, more often than not, creators are making some very simple mistakes that are holding them back from making more sales and attracting more clients.
That's why on today's Social Media Marketing School episode, I will be sharing some of my top tips for making more sales and getting more clients on social media!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can adjust your social media marketing strategy accordingly to make more sales and attract more clients.
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SMMS #201 - When many join social media their main goal is to build a substantial following. Now building a following on social media may sound fantastic, however, this following will mean absolutely nothing if you aren't building a brand. Building a brand on social media is what enables you to actually leverage the following you are building, and if you're trying to grow a business that's exactly what you want.
That's why on today's Social Media Marketing School episode I want to share some of the key benefits building a brand on social media enables you to do. A following with a brand behind it is far superior to a following without a brand (even if the latter following is larger!).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are completely aware of the importance of building a brand on social media to support the following you are building. I hope this enables you to build a following on social media so that you are able to leverage that following in a way you can actually grow your business.
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SMMS #200 - Today marks the 200th episode of the Social Media Marketing School podcast. It honestly feels like yesterday that I posted the first episode. But here we are now, over a year later, with 200 episodes an amazing community of individuals eager to learn about all things social media marketing.
To mark episode 200 of the Social Media Marketing School I thought it would be fitting to share some of the key lessons I have learnt through the creation process of this podcast.
I hope this episode of Social Media Marketing School provides you with some actionable tips and for those that may be early on in their journeys gives you the motivation to continue to create and pursue what you're building in the social media space. Thank you all so much for tuning in to the Social Media Marketing School podcast!\
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SMMS #199 - As content creators, we are always striving to improve the metrics we receive in our content. Whether that be the number of likes we receive, the overall engagement on our content, or simply more followers on our social media accounts. With content being the core at all of this we are always looking to create that viral piece of content!
That's why on today's Social Media Marketing School episode, I wanted to share the secret behind creating viral social media content and how you can actually change your content to increase the likelihood of it actually going viral.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to create that viral piece of social media content you've been striving to create, increase your content engagement and increase your social media following.
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SMMS #198 - As content creators on social media, one of the primary goals is to build an audience. However, in order to build an audience, you have to have people follow you. And to actually get people to follow you, you have to understand why somebody will want to follow you in the first place.
That's why on today's Social Media Marketing School episode, I wanted to share what I believe to be some of the key reasons as to why people will actually follow you on social media.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to grow your audience and get more followers on social media.
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SMMS #197 - When it comes to branding on Instagram, the initial thought of many will simply be "that's just the brand colours I use on my content design". However, that couldn't be further from the truth. Branding plays an incredibly important role in growing an engaged following on Instagram and there are many elements that play a pivotal role.
That's why on today's Social Media Marketing School episode, I wanted to share some Instagram branding advice that you must be following. I share why branding is far more than just your brand colours and the key elements that you need to be considering I you want to grow an engaged Instagram following.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to build a successful brand on Instagram so that you can build a truly engaged, loyal Instagram following.
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SMMS #196 - As content creators on social media, we want our audience to enjoy the content we create. If our audience enjoys our content then they're far more likely to consume all of it, like it, comment on it and share with their own audience. In order to do this, we actually need to make our social media content engaging.
That's why on today's Social Media Marketing School episode I am going to be sharing some of my top tips for making your social media content more engaging.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to create more engaging content which is consequently going to increase the chances of your audience consuming all of it, liking it, commenting on it and sharing with their own audience. This will all, in turn, help you grow your following.
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SMMS #195 - One of the most common excuses for not building a brand, or not continuing to build a brand on Instagram is that the individual doesn't have enough time. However, I'm here to argue that you don't actually need much time at all each day to grow your following on Instagram. Yes, that's right, you don't need to be engaging for three hours a day as the gurus tell you.
That's why on today's Social Media Marketing School episode, I am going to be sharing an engagement strategy that will help you grow a following on Instagram in less than 60 minutes a day.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that despite your busy schedule you can grow a following on Instagram in less than 60 minutes a day.
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SMMS #194 - Instagram Reels have quickly become one of the most popular, if not the most popular forms of content on the platform. Many creators have quickly realised the opportunity Instagram Reels are bringing with regards to increased reach which is consequently going to attract more followers.
That's why on today's Social Media Marketing School episode I wanted to share my top tips for creating viral Instagram Reels. I will be sharing ways you can improve edits, include new features and ensure that you are maximising the potential of your Instagram Reels.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to improve your Instagram Reels and increase the chances of them going viral which will help grow your following!
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SMMS #193 - When it comes to growing an audience on social media, one of the key contributors early on in your social media journey is going to be posting daily. A frequent posting schedule is going to help the algorithm work in your favour and attract more followers to your page. However, posting daily content isn't an easy task.
That's why on today's Social Media Marketing School episode I wanted to share some of my top tips that will enable you to post daily on social media. When I started my Instagram page I posted 270 days straight, without missing a day. This content strategy, combined with an effective engagement strategy, has built my following to the point it is today.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can refine your content strategy, post daily and grow your following.
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SMMS #192 - One of the most commonly told pieces of advice on social media is that if you want to succeed then you are going to have to pick a niche. But what many will fail to explain is how you actually pick a niche.
That's why on today's Social Media Marketing School episode, we are talking all about picking a niche on Instagram/social media. I am going to be discussing some of the key points you need to consider when actually picking your niche on social media so that you set yourself on the right path to social media success.
I hope this episode provides you with some actionable tips so that you can successfully pick your niche on Instagram/social media and grow your following as a result!
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SMMS #191 - As creators posting content on Instagram, one of our primary goals is to build our audience. A larger following on Instagram is great for several reasons: more fans, more engagement, a larger potential customer base, etc. However, growing a following on Instagram is much easier said than done, especially when you're making some simple mistakes / not doing tasks you're supposed to be doing.
That's why on today's Social Media Marketing School episode I wanted to share some of the key reasons as to why your Instagram account isn't growing. I commonly see these among new creators on the platform, so please ensure you follow all the tips I mention.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you stop making these Instagram growth mistakes and continue to grow your Instagram account to the follower size you truly desire.
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SMMS #190 - If you're building a following on Instagram then it's likely that you have an end goal of actually making some money from the following you're building. When you first hear the words "Instagram monetization" manys' first thought will be brand sponsorships. Although this may be the most commonly thought of a method of Instagram monetization, it's only one of many monetization strategies.
That's why in today's Social Media Marketing School episode I wanted to share some different ways you can monetize your following on Instagram.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can go ahead and begin monetizing your Instagram following, or if you already make money on Instagram, diversify that income with other methods of monetization for multiple income streams.
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SMMS #189 - Instagram hashtags are one of the most frustrating features to master on Instagram. One day your Instagram hashtag reach is phenomenal, the next you reach nobody whatsoever. However, there may simply be a few mistakes you're making that are holding you back from Instagram success.
That's why in today's Social Media Marketing School episode I want to share some valuable tips that will help you with ranking your content on Instagram hashtags.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to rectify your current Instagram hashtag mistakes and start ranking on Instagram hashtags more frequently which will help you increase your reach, engagement and follower count.
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SMMS #188 - A question that I'm often asked but never truly think about is "Ethan, what would you do if you lost your Instagram page tomorrow and had to start from scratch?". What content would I create? How would I grow my following? How would I rebuild the loyal audience I have today?
So that's why in today's Social Media Marketing School episode I wanted to answer these exact questions. Knowing what I've learnt on my journey so far I share the content I would create, the strategies I would follow and other tactics I would implement if I were to start my Instagram page from scratch tomorrow.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that if you are thinking of starting an Instagram page from scratch, or you are early on in your journey, you know the steps you should follow in order to build the following you desire.
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SMMS #187 - Growing an audience on Instagram is difficult, I get it. However, throughout my journey building my own following Instagram I have come across many mistakes that not only I've seen other people making, but that I have also been making. These Instagram mistakes are consequently preventing growth and slowing the audience growth & success rate.
That's why in today's episode of Social Media Marketing School I wanted to discuss some of the Instagram mistakes that I often see many people making and that you need to avoid. If you can avoid then you'll see much more success with regards to engagement, follower/audience growth and personal growth.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can refrain from making the Instagram mistakes mentioned and optimize your Instagram growth/content strategy so that you're able to grow your following in the most streamlined and fastest way!
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SMMS #186 - Using Instagram to get clients is much easier said than done. You've probably heard dozens of strategies to get clients on Instagram, but in my experience, there is one sales strategy that works far better than the rest. In fact, it is the exact strategy I use to get my clients on Instagram.
In today's Social Media Marketing School episode, I will be sharing what I believe to be the best strategy to get clients on Instagram. This strategy will work whether you're trying to get your first client, second client, or maybe even your one hundredth.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to clean up your Instagram sales strategy and get more clients on Instagram.
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SMMS #185 - When it comes to social media the last thing you want to do is confuse your audience. When somebody visits your profile you want them to know exactly who you are, what you do and how you can help them. And whenever anybody consumes a piece of your content they need to understand exactly what you're teaching and how they can implement it into their own strategies.
That's why on today's Social Media Marketing School episode I wanted to discuss the importance of clarity on social media with a focus on two different aspects: your profile itself (specifically your bio) and the content you produce.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand the importance of clarity on social media so that you're able to bring more clarity to your profile and content and get more followers, sales and engagement.
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SMMS #184 - Getting clients on social media is much easier said than done. In fact, getting clients is incredibly difficult especially when you haven't done it before! However, this difficulty sets many on the wrong path and they begin to get desperate, consequently leading to begging for clients. Trust me, this is the wrong way to get clients.
In today's Social Media Marketing School episode, I will be sharing my top tips for attracting potential customers and clients the right way. I will be discussing some unattractive behavioural traits that need to be immediately rectified and the attractive behavioural traits you need to be implementing into your sales strategy.
I hope this episode of Social Media Marketing School provides you with some actionable tips to begin implementing the strategies to attract customers and clients the right way, which will actually get you more customers and clients, making you more money.
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SMMS #183 - As content creators, one of the main goals of our content creation is to reach as many people as possible. Oftentimes the content we create doesn't do as well as we may have expected it to. However, this may simply be down to a few mistakes you're making or may take just a few tweaks to make it succeed.
In today's Social Media Marketing School episode I share some of my top tips on how to increase your post reach on social media. These tips can be applied instantly to the content you're creating so that it applies to a wider audience, reaches more people and increases your audience size (gets you more followers).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can increase your post reach on social media so that you can get more people seeing your content, build brand awareness and grow your audience.
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SMMS #182 - When it comes to building an audience on social media, the quality of your followers are far more important than the quantity of them. It's far better to have 1000 people who would all be interested in purchasing your product or service, than 20,000 people who don't care at all. So how do you attract this targeted audience to your social media profiles?
In today's Social Media Marketing School episode I will be sharing some of my top tips as to how you can attract your desired audience and customers to your social media profiles.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to attract an audience of highly targeted individuals so that you have an audience of people who truly care about the content you create and are far more likely to become paying customers.
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SMMS #181 - As content creators on social media, we should always be striving to improve our content so that it can be the best it can be. The best content will stand out, get more engagement, grow a following, but most importantly build a loyal audience. So, what are some simple, yet effective ways to improve your social media content?
In today's Social Media Marketing School episode, I will be sharing some simple tips for improving your social media content that I have come across in my content creation journey on Instagram, podcasting, TikTok and various other platforms
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can improve your social media content, stand out, get more engagement, grow a following, but most importantly build a loyal audience.
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SMMS #180 - When it comes to succeeding on social media, the daily tasks you complete such as posting content, creating content, engaging with your audience and responding to DMs are only half the battle. If you truly want to succeed on social media long term, then you're going to need the right mindset.
In today's Social Media Marketing School episode I will be discussing the mindset mistakes I made early on in my journey and the mindset shifts your going to need to make if you want to succeed on social media long term, and build the brand you've always dreamed of.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can make the mindset shifts needed to succeed on social media so that you're able to build your brand, get more followers and do so sustainably long term.
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SMMS #179 - For years the ranking system behind the Instagram explore page has been a mystery... until now! The Instagram account @creators (an account run by Instagram themselves) revealed all, sharing the exact components that are taken into consideration when ranking a piece of content on the Explore page.
In today's Social Media Marketing School episode, I will be sharing everything you need to know about ranking on Instagram explore based on the information provided by Instagram. I will be going into detail as to how you can leverage the information you now know so that your Instagram content can begin seeing more organic reach, engagement and consequently more followers.
I hope this episode of Social Media Marketing School provides you with some actionable tips to gain a complete understanding of how to have your Instagram content rank on the explore page, which will result in more engagement, more reach, and more followers.
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SMMS #178 - If you're a creator on Instagram you will understand the important role Instagram stories play in your overall content strategy. Instagram stories are where your audience gets to see the real you and that's what helps build the relationship and trust with said audience members. However, Instagram stories can be incredibly frustrating. The view count is forever fluctuating. Sometimes this may be down to the algorithm, but in other cases this may be down to mistakes you're making.
That's why in today's episode of Social Media Marketing School I wanted to share some common Instagram story mistakes and some reasons as to why you may be experiencing a low view count on your Instagram stories.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can increase the number of views you are getting on your Instagram stories and utilise them to their full potential.
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SMMS #177 - If you listen to Social Media Marketing School then it's likely that you are looking to monetize your social media profiles. However, time and time again I'm seeing creators not getting to the point of monetization or their next monetary goal simply because they're focusing on all the wrong things.
That's why on today's episode of Social Media Marketing School I wanted to share the 3 core things I believe creators need to be focusing on should they want to be monetizing their social media presence. These three things being: a clear offer, a content strategy that complements this offer, and actually booking sales calls to sell that offer.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're actually able to monetize your social media presence or reach that next revenue/earnings goal you're working towards.
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SMMS #176 - Assuming you're a regular on Instagram you'd understand the sheer importance of Instagram Reels at the moment. Not only are Instagram Reels flush with opportunities for increased reach and more followers, Instagram recently announced they are no longer a "photo-sharing platform" only. This brings increased importance to video content in particular Reels. However, Instagram Reels aren't easy to succeed with and a lot of the time that is down to the creator making a few simple mistakes.
That's why on today's episode of Social Media Marketing School I want to highlight some common mistakes that I see creators making with their Instagram Reels - mistakes that you need to be avoiding.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can avoid making these common Instagram Reels mistakes and start seeing more success, with increased reach and more followers from your Reels.
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SMMS #175 - Instagram hashtags are often found to be one of the most difficult things on Instagram to master. One minute Instagram hashtags work perfectly, the next minute Instagram hashtags achieve you little to no reach, and many can never get Instagram hashtags to work in the first place. However, this failure to see success with Instagram hashtags can often be because of some very simple mistakes.
In today's Social Media Marketing School episode, I will be sharing some common Instagram hashtag mistakes that I see people making. If you're making any of the Instagram hashtag mistakes I mention, stop immediately and your hashtag success luck may begin!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can stop making the mistakes I mention and start seeing success with your Instagram hashtags.
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SMMS #174 - One of the common pieces of advice shared on social media, is that in order to succeed (on whatever platform you may be using: Instagram, TikTok, LinkedIn, etc.) you need to be posting daily. However, the level of truth behind this advice is commonly questioned. Should you post daily on social media?
In today's episode of Social Media Marketing School, I will be sharing my experience of posting daily on Instagram for 270 days straight, and the general pros and cons of posting content this frequently on Instagram (or whatever social media platform you post on).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can determine whether you want to begin posting daily on social media, or settle for a less frequent content posting schedule.
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SMMS #173 - With over 1 billion active accounts on Instagram there is A LOT of competition. When there is a lot of competition that means it is going to be very difficult for small creators to break through and stand out amongst the crowd. Being unique, bringing a new perspective, showing your true personality are all great tips for building a following, but today I will be sharing a different concept.
On today's episode of Social Media Marketing School I will be sharing my top tips for standing out on Instagram and succeeding as a new creator. I will be sharing the concept of the 4 V's. The 4 V's being: Vision, Visuals, Voice and Value.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to stand out amount the 1 billion accounts on Instagram, grow your following and succeed as a new creator on the platform.
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SMMS #172 - When it comes to creating content, as content creators we have to decide whether we will be creating content for free, or whether we will be making our audience pay for the content (e.g. an E-Book, Course, Coaching). However, it's often difficult to understand the difference between free and paid content and know which of the two you should be focusing on when creating.
On today's episode of Social Media Marketing School, I will be breaking down the differences between free and paid content. I will be sharing my opinion as to why I believe free content is so important and actually explaining when to focus on each.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to improve your content creation strategy, obtain more engagement, and actually get more clients for your business as a result!
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SMMS #171 - Instagram carousels seem to be everybody's favourite content format on Instagram. However, with the increasing amount of Instagram carousel competition, it;'s becoming increasingly difficult to create an Instagram carousel that's actually memorable.
On today's episode of Social Media Marketing School, I will be sharing my top tips on how to make your Instagram carousels stand out from the crowd and have your audience actually remember them, rather them just being "another piece of content".
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can begin creating higher-quality Instagram carousels that people want to engage with and actually want to consume.
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SMMS #170 - Most believe that in order to make money through posting content on social media, you need a large following in order to influence your audience to buy your product or service. This couldn't be further from the truth. There are creators with as little as 100 followers making far more money than those with 10,000 - 100,000 followers.
In today's episode of Social Media Marketing School, I will be teaching you the concept of how to make money and get more clients using social media with no prior following, or if you already have a very small following.
I hope this episode of Social Media Marketing School provides you with some actionable tips and opens your mind to a new perspective so that you too can make money and get more clients on social media with no followers, or only a very small following.
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SMMS #169 - We've all heard the following advice... "if you want to succeed on social media then you just have to be yourself". This is because "being yourself" means you're being your true, authentic self. Although on the surface level this is largely true, many don't understand why this is actually the case, and where and when you should choose to be authentic!
That's why on today's episode of Social Media Marketing School, I want to discuss the importance of brand authenticity on social media. I'm not simply going to tell you to just be yourself. I'm going to explain why being authentic on social media is so important and how this is going to align with your long term brand strategy.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you truly understand the importance of brand authenticity on social media and can implement the strategies discussed to help your brand grow and succeed on whatever social media platform you may be using.
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SMMS #168 - As creators on Instagram, one of the key performance indicators of our content is the amount of engagement we receive. It's an initial indicator and validator as to how well our piece of Instagram content has performed. Therefore, any way to increase that Instagram content engagement is appreciated by almost all creators.
That's why in today's episode of Social Media Marketing School, I wanted to share some very simple tips that when applied to your content will increase the amount of engagement that Instagram content receives.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can increase the amount of engagement your Instagram content is receiving and take your Instagram page to the next level!
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SMMS #167 - "Quality over quantity" is some of the most commonly shared advice when it comes to creating any form of content on social media. However, throughout my experience of creating content across various platforms, this hasn't always exactly been the case. So the real question is, what should you be focusing on when creating social media content, quality or quantity?
In today's episode of Social Media Marketing School, I will be answering exactly this. I will be sharing my opinion and experiences when it comes to content creating and how in fact you actually need to have a mix of both components.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you may reconsider the way you are currently creating your social media content, and as a result of this change begin creating better content, which will bring you greater engagement and more followers.
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SMMS #166 - It's incredibly frustrating when we put hours of work into creating our content only for it to get no likes, comments, shares, and saves. But, it's likely there's a reason your Instagram content is underperforming and getting no engagement.
In today's episode of Social Media Marketing School, I am going to be discussing the reasons why your social media content may be underperforming (focusing on Instagram).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can fix your underperforming Instagram content and begin getting more likes, comments, shares, and saves.
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SMMS #165 - I started building my personal brand on Instagram on 2nd June 2020, and originally set out on a 90-day content challenge to test the waters and see what would happen with a structured content strategy, and an effective engagement strategy. Those 90-days flew by and with much success - my follower growth, community engagement, friendships built and so much more were far beyond what I could ever imagine. Now, over a year later, I'm still going.
In today's episode of Social Media Marketing School, now that it's been over a year, I thought it would be fitting to share the biggest lessons learnt from my Instagram journey up to this point.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can possibly begin your own content challenge and replicate the growth success I have managed to achieve on Instagram.
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SMMS #164 - If you listen to the Social Media Marketing School podcast, then it's likely that you're using social media in an attempt to make money. However, I see a lot of people making mistakes when it comes to monetizing their social media platform and are consequently holding themselves back from their true earning potential. That's why in today's episode of Social Media Marketing School, I highlight a few of the common mistakes I see people making when it comes to monetizing their social media platforms. I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can avoid making these same mistakes and actually start getting clients, selling products and making money on social media!
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SMMS #163 - Creating social media content can be incredibly time-consuming. When I first started creating content I was spending around 2 hours creating a single post. I now create a week's worth of content in that same time frame.
So, in today's episode of Social Media Marketing School, I am going to share my exact content creation process from start to finish and how I'm able to create 5-7 pieces of content in just 2 hours.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can reduce your time spent creating content significantly and spend more time doing the tasks that really matter!
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SMMS #162 - On every piece of content we post on Instagram we have the opportunity to write a supporting caption. Some people love writing Instagram captions, others hate writing them. However, in my opinion, I believe that captions are an integral part of your Instagram content's overall success. And yes, there is a right way to write Instagram captions so that your content performs better.
That's why in today's episode of Social Media Marketing School I want to teach you how to write the perfect caption for your Instagram post. Discussing how long your Instagram caption should be, what you should be writing in your Instagram caption, how to structure your Instagram caption and so much more.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can begin writing the perfect captions for your Instagram content, so that the overall performance of your content increases and also potentially make more sales!
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SMMS #161 - When it comes to growing a following on Instagram, 1000 Instagram followers is the first major milestone creators want to reach. However, getting 1000 followers on Instagram is by far the hardest follower milestone to reach and that's why so many people never reach that point.
That's why in today's episode of Social Media Marketing School I want to teach you a step-by-step process to getting your first 1000 followers on Instagram. I outline the three key pillars you need to focus on and when all are executed correctly you will be well on your way to reaching that 1000 Instagram follower milestone.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand the steps you need to take in order to get your first 1000 followers on Instagram.
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SMMS #160 - A piece of advice we commonly hear on Instagram is that you should care about the way your Instagram feed/grid appears to those viewing your profile and that you should focus on the value it provides. I believe this to only be partly true. Sure you always need to focus on the value your content provides, but I also think that you DO need to care about the way your Instagram feed looks.
That's why in today's episode of Social Media Marketing School I will be sharing some reasons as to why I believe you should care about the way your Instagram feed looks to those visiting your profile.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you begin putting more thought into the way your Instagram feed looks so that you can increase content performance, attract more page visitors, get more Instagram followers and get more clients for your business.
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SMMS #159 - If you sell a high ticket product/service then it's likely you organise sales calls to close new clients and customers. The performance of that sales call will determine the outcome of the sale and therefore, it's essential that you are prepared for all eventualities. A good sales call will result in a new client, and bad sales calls mean no new clients.
That's why in today's episode of Social Media Marketing School, I want to share my top tips for preparing for your sales calls. Effective preparation could sway the outcome of the sales call in your favour and help you close more sales and get more clients.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can be better prepared for your sales calls which will result in you closing more clients and consequently make more money!
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SMMS #158 - As entrepreneurs, we put ourselves under immense pressure to work continuously without fail in an attempt to achieve the big goals we set for ourselves. Today's hustle culture has caused us to admire working 15 hour days because we believe it's the norm for any successful or soon to be an entrepreneur. However, I'm going to argue that this work ethic simply isn't sustainable and that it will eventually lead to experiencing burnout.
That's why in today's episode of Social Media Marketing School, I want to share some of my top tips for avoiding burnout as an entrepreneur.
I hope this episode of Social Media Marketing School gives you some actionable tips so that you continue to have an optimal work ethic so that you can avoid experiencing burnout so that you can continue pushing to achieve the big business and personal goals you set yourself.
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SMMS #157 - Saying that you have a high ticket product ($1000 and above), actually having the confidence to sell your product for that price is another! When it comes to selling a high-ticket offer, if you don't have confidence in what you're selling then you're never going to sell anything! Your presence on your sales call is everything.
That's why in today's episode of Social Media Marketing School I am going to be sharing my top tips for becoming comfortable selling your product or service for a high price. Consequently, this will mean that you're going to be able to increase your prices and make more money for your business!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can become comfortable selling your product or service for a high price so that you can increase your prices and make more money for your business!
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SMMS #156 - We all want to make money on social media. But, to make money on social media we need something to actually sell. This means that we need to create or provide a product/service that our audience is actually going to buy! However, I understand that creating a successful product/service is far easier said than done.
That's why in today's episode of Social Media Marketing School, I am going to be sharing my top tips for creating a successful product or service to sell to your audience that they are actually going to want to buy.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can create that high-ticket, successful offer and actually start getting high-quality clients for your business!
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SMMS #155 - If you're listening to Social Media Marketing School, then it's likely that you're using social media in an attempt to grow your business. In order to grow your business, you need to actually get clients. However, using social media (specifically Instagram in this case) is much easier said than done.
In today's episode of Social Media Marketing School, I am going to be sharing my top tips that you need to be implementing if you want to actually be getting more clients for your business using Instagram!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can use social media / Instagram to actually get more clients and grow your business.
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SMMS #154 - When it comes to marketing on Instagram the end goal is obviously to get clients. If you aren't treating your Instagram as if it were a sales funnel then getting those clients is going to be VERY difficult for you. From the point at which your audience members see your content (no matter the format) you should be strategically funnelling those audience members to buy your product or service.
That's why in today's episode of Social Media Marketing School, I am going to be sharing how you you should be structuring your Instagram as a sales funnel so that you can actually attract more clients for your business.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can analyse the way your Instagram page is currently formatted, restructure it in a way so that it begins acting as a sales funnel, so that you're actually attracting clients to your business.
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SMMS #153 - I have now been podcasting for a little over 2 years. So, I think it's safe to say I now have some experience with regards to starting a podcast, launching a podcast, managing a podcast, and growing a podcast. However, I'm completely aware that the thought of starting a podcast can be incredibly overwhelming. What podcast hosting platform do you use? What podcasting equipment do you need? How do you launch a podcast? How do you grow a podcast?
That's why in today's episode of Social Media Marketing School, I wanted to teach you exactly how to launch and start a podcast (for free). Teaching you what podcast hosting platform to use, the equipment you need, how to launch your podcast and how to grow your podcast thereafter.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're left confident as to how to start and launch a podcast of your own!
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SMMS #152 - Instagram Reels are all the craze at the moment. Over the past month, I've noted a considerable increase in the amount of Instagram Reels being created with many more beginning to incorporate Instagram Reels into their content strategy (myself included). This has resulted in many people asking me how I create my Instagram reels, from the idea, the structure, the recording, and the editing.
That's why in today's episode of Social Media Marketing School, I wanted to share exactly how I create my high performing Instagram reels. I talk through how I come up with my Instagram Reel ideas, how I structure my Instagram Reels, the equipment I use to record my Instagram Reels and the thought process behind the editing of the Instagram Reels.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can start seeing more success with your Instagram reels, whether that be more views, more engagement, or possibly more sales for your business.
APPLY TO JOIN MY 1:1 COACHING PROGRAMME: https://calendly.com/thesmmschool/45min
Join the SMMS Facebook group: www.facebook.com/groups/SMMS
Follow me on Instagram: https://www.instagram.com/themarketingethan/
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SMMS #151 - When it comes to getting clients on Instagram (or, any social media platform) many are under the common misconception that you need 10,000 followers before you can actually start selling. People believe that with 10,000 followers you magically become an expert/authority, you get an influx of inbound leads and magically clients start flooding through the door. This simply isn't the case.
In today's episode of Social Media Marketing School, I will be discussing why you don't need 10,000 followers on Instagram in order to get clients and how you should be leveraging your audience to get clients before that 10,000 follower milestone.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you gain a greater understanding as to why you don't need 10,000 followers in order to get clients and how to leverage your audience to get clients before you reach that 10,000 follower mark.
APPLY TO JOIN MY 1:1 COACHING PROGRAMME: https://calendly.com/thesmmschool/45min
Join the SMMS Facebook group: www.facebook.com/groups/SMMS
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #150 - When it comes to social media there are 3 types of content you need to be creating. If you're looking to build a following, establish authority, and actually make sales for your business, then you're going to need a combination of all 3 content types.
That's why in today's episode of Social Media Marketing School, I am going to be explaining these 3 social media content types, and the benefits behind each of them. The 3 content types are Nurturing, Personable, and Call-To-Action.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to perfect your social media content strategy by adopting all 3 content types. If you do you'll be able to build a following, establish authority, and actually make sales for your business.
APPLY TO JOIN MY 1:1 COACHING PROGRAMME: https://calendly.com/thesmmschool/45min
Join the SMMS Facebook group: www.facebook.com/groups/SMMS
Follow me on Instagram: https://www.instagram.com/themarketingethan/
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SMMS #149 - If. you want to sell your product or service for a higher price then there is one big thing you need to avoid. The mistake I see so many people making, which is causing them to miss out on many sales and more money, is that they are selling their product or service based on its features.
In today's episode of Social Media Marketing School, I am going to explain why selling based on outcomes and benefits is far more beneficial than selling on features and why selling based on outcomes and benefits is going to allow you to sell your product or service for a higher price.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you start selling your product or service based on its benefits, which will consequently lead to more sales and more money.
APPLY TO JOIN MY 1:1 COACHING PROGRAMME: https://calendly.com/thesmmschool/45min
Join the SMMS Facebook group: www.facebook.com/groups/SMMS
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #148 - Recently Instagram has released a new feature whereby content can now be found via keyword search. This is great for all creators as it gives us further opportunity to increase our content reach and follower growth. However, ranking on Instagram search is going to mean some slight changes in the way you create your content.
That's why in today's episode of Social Media Marketing School, I want to teach you how to maximise your exposure through Instagram search so that you are able to increase your content reach and follower growth.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to begin ranking your content on Instagram search which will give you the opportunity to increase your content reach and follower growth on Instagram.
APPLY TO JOIN MY 1:1 COACHING PROGRAMME: https://forms.gle/sNKc1uGVVYjsxM3e6
Join the SMMS Facebook group: www.facebook.com/groups/SMMS
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #147 - There is a lot of content on Instagram that talks about the various Instagram growth strategies you should be implementing. But, they're always the same: engage more, post daily, make valuable content. There's are never any new, fresh Instagram growth strategies to try!
That's why in today's episode of Social Media Marketing School, I wanted to share 4 alternative Instagram growth strategies that you probably haven't tried but should be implementing into your Instagram growth strategy!
I hope this episode of Social Media Marketing School where I talk about Instagram growth strategies provides you with some actionable tips so that you can increase your following, improve your engagement, and potentially get you more clients!
APPLY TO JOIN MY 1:1 COACHING PROGRAMME: https://forms.gle/sNKc1uGVVYjsxM3e6
Join the SMMS Facebook group: www.facebook.com/groups/SMMS
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #146 - An effective call-to-action can completely change the performance outcome of the content you are creating on social media. You can't simply throw together a call-to-action in a hope that it will work. You have to be strategic with your call-to-action language if you want your content viewers to do what you actually tell them to do.
That's why in today's episode of Social Media Marketing School I will be sharing my top tips for writing effective call-to-action for your social media content. I talk through the key things you need to consider in order to increase the chances of your call-to-action leading to more engagement, more followers and more sales for your business.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can extract the maximum potential from your call-to-action to increase your content engagement, get more followers, and increase sales for your business.
APPLY TO JOIN THE 1:1 COACHING PROGRAMME: https://forms.gle/sNKc1uGVVYjsxM3e6
Join the SMMS Facebook group: www.facebook.com/groups/SMMS
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #145 - Losing followers on Instagram is incredibly frustrating. Losing followers on any social media platform is frustrating! When you're attempting to grow an audience on Instagram, losing followers means you're heading in the complete opposite direction to the way you want to be going. And, most of the time it's difficult to understand why you're losing followers in the first place!
That's why in today's episode of Social Media Marketing School I want to share the main reasons why you may be losing followers on Instagram (or any social media platform).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can decrease the number of followers you are losing so that you are actually increasing your net follower growth.
JOIN THE SMMS FACEBOOK GROUP: www.facebook.com/groups/SMMS
Grab your Instagram Mastery Bundle: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #144 - The Instagram algorithm is a mystery to many. There are so many people attempting to "hack" the Instagram algorithm who have little to no knowledge as to how that Instagram algorithm actually works. So, how does the Instagram algorithm actually work...
In today's episode of Social Media Marketing School, I am going to be breakdown the 3 key pillars as to how the Instagram algorithm actually works. Instagram themselves have condensed the algorithm into 3 key pillars: Interest, Relationships and Posting Time. It's those three Instagram algorithm pillars that I break down.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you have a complete understanding of how the Instagram algorithm works so that you can adapt your content/social strategy to benefit as much as possible!
JOIN THE SMMS FACEBOOK GROUP: www.facebook.com/groups/SMMS
Grab your Instagram Mastery Bundle: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #143 - Converting page visitors into followers is something all Instagram creators are trying to master. The more page visitors we can turn to followers, the quicker we can grow our following. One of the greatest influencers of follower conversion is your bio. It's the first thing people will read when they stumble across your page and could be the instant decider as to whether they follow or not.
That's why in today's episode of Social Media Marketing School I wanted to share my top tips on how you should be structuring your Instagram bio in order to increase the number of page visitors you convert into followers.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand how you should be structuring your Instagram bio in order to increase the number of page visitors you convert into followers.
JOIN THE SMMS FACEBOOK GROUP: www.facebook.com/groups/SMMS
Grab your Instagram Mastery Bundle: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #142 - Growing an audience on Instagram is difficult, I get it. However, throughout my journey building my own following Instagram I have come across many mistakes that not only I've seen other people making, but that I have also been making. These Instagram mistakes are consequently preventing growth and slowing the audience growth & success rate.
That's why in today's episode of Social Media Marketing School I wanted to discuss some deadly Instagram sins/mistakes that I often see many people making and that you need to avoid. If you can avoid then you'll see much more success with regards to engagement, follower/audience growth and personal growth.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can refrain from making the Instagram mistakes mentioned and optimize your Instagram growth/content strategy so that you're able to grow your following in the most streamlined and fastest way!
JOIN THE SMMS FACEBOOK GROUP: www.facebook.com/groups/SMMS
Grab your Instagram Mastery Bundle: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #141 - The vertical short-form video format adopted by Instagram Reels and TikTok has recently become one of my favourite styles of content to create. However, getting a substantial amount of views on TikTok and Instagram is very different to other forms of content.
That's why in today's episode of Social Media Marketing School I want to share some of my top tips and tricks to increase your views on Instagram Reels and TikTok. These are tips and tricks that I have implemented into my own Instagram Reels and TikToks from which I have personally experienced an increase in my view count.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can begin experiencing more views on your Instagram Reels and TikToks.
JOIN THE SMMS FACEBOOK GROUP: www.facebook.com/groups/SMMS
Grab your Instagram Mastery Bundle: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #140 - A question I'm commonly asked is "should I remove my ghost followers on Instagram?" (or any social media platform) and I'm seeing more and more advice about removing ghost followers on Instagram by other Instagram creators.
That's why in today's episode of Social Media Marketing School I want to share my thoughts on whether you should be removing your ghost followers on Instagram or any other social media platform.
I hope this episode of Social Media Marketing School provides you with some actionable tips and makes you consider whether you should, or should be removing your ghost followers on Instagram or any other social media platform.
JOIN THE SMMS FACEBOOK GROUP: www.facebook.com/groups/SMMS
Grab your Instagram Mastery Bundle: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #139 - Growing a following on social media is hard. Growing a following on social media without a content strategy is INCREDIBLY HARD. A content strategy is your roadmap to achieving your social media goals (whether that be increasing followers, improving engagement or getting new clients). If you have a goal on social media, but no plan to achieve it, how on earth do you expect to get to the point you desire?!
That why in today's episode of Social Media Marketing School I am going to be sharing my tips on how to build your social media content strategy. I will be mentioning some key points to consider so that your social media content strategy is as effective as possible.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can build an effective social media content strategy and achieve your social media goals whether that be increasing followers, improving engagement or getting new clients.
JOIN THE SMMS FACEBOOK GROUP: www.facebook.com/groups/SMMS
Grab your Instagram Mastery Bundle: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #138 - Growing a following/audience on Instagram can often be incredibly frustrating at times. I've been there. Putting in countless hours of work but seeing little to no return with regards to follower growth, engagement and client acquisition. That being said, throughout my journey, I have come across multiple little tricks/hacks that have helped improved my follower growth and engagement on Instagram.
In today's episode of Social Media Marketing School, I will be sharing these Instagram growth tips and tricks that I have learnt along my Instagram journey.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you begin implementing these Instagram growth hacks/tips and being increasing your following, getting more engagement and improving client acquisition.
JOIN THE SMMS FACEBOOK GROUP: www.facebook.com/groups/SMMS
Grab your Instagram Mastery Bundle: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #137 - When creating content on social media we're often told that the key to follower growth and success on social media is the frequency and consistency of content produced. However, it's not very often we're told how to actually produce more content on social media and be present across all the social media platforms, whilst still producing high-quality content.
That's why in today's episode of Social Media Marketing School I am going to be sharing my top tips for creating more social media content and how to be present on all social media platforms without any extra effort.
I hope this episode of Social Media Marketing School provides some actionable tips so that you can begin creating more social media content so that you can increase your post frequency and also be present on all social media platforms without having to give any extra effort to your content creation.
JOIN THE SMMS FACEBOOK GROUP: www.facebook.com/groups/SMMS
Grab your Instagram Mastery Bundle: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #136 - Instagram highlights an effective component of an Instagram profile, leading you to convert more page visitors into followers and more followers into clients. However, almost everyone neglects Instagram highlights.
That's why in today's episode of Social Media Marketing School I am going to be sharing advice on how you should be structuring your Instagram highlights so that you can get more Instagram followers and convert more clients and/or sales.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that your can structure your Instagram highlights effectively so that you are able to get more Instagram followers and convert more clients and/or sales.
JOIN THE SMMS FACEBOOK GROUP: www.facebook.com/groups/SMMS
Grab your Instagram Mastery Bundle: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #135 - Brand awareness is something we're all aware of, but it's often associated with paid advertisements or posting more frequently on social media. Brand awareness is more than that. There are more ways to build brand awareness for your business and the best thing about them is that they can be completely organic (FREE).
In today's episode of Social Media Marketing School, I will be sharing my tips for building brand awareness for your business. They won't be the generic "post more on social media" or "spend money on ads", they are going to be strategies for building brand awareness that you may not have considered before.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can start building more brand awareness for your business.
JOIN THE SMMS FACEBOOK GROUP: www.facebook.com/groups/SMMS
Grab your Instagram Mastery Bundle: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #134 - Instagram lives are one of the BEST ways to connect with your audience and build the relationships you currently have with them. An Instagram live enables you to have conversations with your audience in real-time, unlike your content, which can be beneficial for so many reasons.
However, hosting an Instagram live can be incredibly daunting, especially if you haven't done one before, and even more so if you're camera shy.
That's why in today's episode of Social Media Marketing School, I am going to be sharing some of my top tips for hosting the perfect Instagram live.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can start hosting Instagram lives and make that Instagram live the best your audience will ever attend!
JOIN THE SMMS FACEBOOK GROUP: www.facebook.com/groups/SMMS
Grab your Instagram Mastery Bundle: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #133 - Throughout my journey on Instagram I have seen a lot of successful strategies but I have also seen many mistakes being made (some of which I have personally made). Many of these mistakes that people are making, without realisation, do in fact jeopardise follower growth, engagement quality and potential client acquisition.
That's why in today's episode of Social Media Marketing School I wanted to share 5 Instagram mistakes that are commonly made so that you can avoid them or stop making them if you currently are!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can perfect your Instagram strategy, make no mistakes and build your successful personal brand!
JOIN THE SMMS FACEBOOK GROUP: www.facebook.com/groups/SMMS
Grab your Instagram Mastery Bundle: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #132 - Increasing our post reach on Instagram is something we are all trying to do. Increasing your post reach can lead to more engagement, more followers, and potentially even more clients. Throughout the journey of building my personal brand, I have found some very effective ways to boost the reach of my content.
That's why in today's episode of Social Media Marketing School, I wanted to share some tips for boosting your post reach on Instagram.
I hope this episode provides you with some actionable tips so that you can indeed boost your post reach and consequently increase your engagement, grow your following and get more clients!
JOIN THE SMMS FACEBOOK GROUP: www.facebook.com/groups/SMMS
Grab your Instagram Mastery Bundle: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #131 - The reason many people struggle to sell their product or service on social media is that they have NO IDEA how to actually pitch it. You often hear people are afraid to promote their product as there's a fear that people may unfollow them. This is nonsense. If you don't know how to successfully pitch your product you'll never sell anything - and surely that's your number one goal of being on social media, right?
In today's episode of Social Media Marketing School, I am going to be teaching you a simple yet effective approach to successfully pitching your product.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you feel more confident in pitching your product to your audience, which consequently can lead to making more sales!
JOIN THE SMMS FACEBOOK GROUP: www.facebook.com/groups/SMMS
Grab your Instagram Mastery Bundle: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #130 - Branding is something that plays an INCREDIBLY important role in social media marketing. It is essentially your reputation as a brand/individual and without a successful brand, your marketing simply won't work.
That's why in today's episode of Social Media Marketing School I want to share 4 key branding lessons that you need to be aware of and follow! There are countless branding lessons you need to know, so I may turn this into a series with this being the first instalment.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can improve and build your brand so that your social media marketing efforts can thrive!
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #129 - When it comes to building a brand and selling products on social media, there are many tricks/tactics that people think will help them build their brand, get more clients and sell more products. However, a lot of the time these are simply common misconceptions and are actually damaging your brand and doing the opposite to what you expected!
That's why in today's episode of Social Media Marketing School I wanted to cover 3 things that you may be doing in an attempt to improve your brand when in reality they are doing quite the opposite:
- Being the cheapest (in an attempt to make more sales)
- Always saying yes to client proposals and requests
- Giving all the answers
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can build your brand, get more clients and sell more products.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #128 - Selling products on social media is easier said than done. If it were as simple as creating a product post and instantly getting sales, then we would all be millionaires! Instead, it takes a lot of clever marketing and branding. However, with good marketing and branding, potential customers will all have similar thoughts/considerations before buying your product/service.
That's why in today's episode of Social Media Marketing School I wanted to discuss 4 things your potential customers will consider before buying your product. Therefore, it's imperative that you provide answers to these questions so that there is no uncertainty.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand the mentality of your potential customers, meaning that you can begin to make more sales.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #127 - On of the most common pieces of advice you'll hear from experts/gurus on social media, is that in order to succeed you need to "just provide value". Now on the surface, this may sound great, but what on earth does "just provide value" actually mean?! There is no context to this piece of advice and therefore, it's essentially useless.
That's why in today's episode of Social Media Marketing School I will be discussing what the term "just provide value" actually means so that you're able to turn this cliche term into something actionable.
I hope this episode of Social Media Marketing School provides you with some actionable steps so that you're able to grow your audience and succeed on social media.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #126 - This time last year I was a nobody. I had no personal brand whatsoever. Fast forward a year and I've built an audience on Instagram close to 40,000 followers, I've released 126 episodes of the Social Media Marketing School Podcast, and I continue to work on & build my personal brand every single day. Building a personal brand is one of the best decisions I've EVER made.
That's why in today's episode of Social Media Marketing School I am going to be sharing 3 key reasons why you need to start building your personal brand today!
I hope this episode of Social Media Marketing School provides you with some actionable tips to start building a personal brand, or if you have already started building your personal brand, I hope this motivates you to continue building and growing.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #125 - Throughout my journey on Instagram I have test countless profile configurations in an attempt to increase my reach and follower conversion rate. When it comes to your profile it can be broken into 5 core components: profile picture, username/display name, bio, highlights and content.
In today's episode of Social Media Marketing School, I will be discussing each of the Instagram profile components in detail, explaining how you can use them to increase your profile reach and then turn those new profile visitors into followers.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can maximise your reach and increase your follower count on Instagram.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #124 - The words "expert" or "guru" are commonly thrown around on social media (it seems like everyone it one nowadays!). This got me thinking, how can you become an "expert" and when can begin labelling yourself one?
That's why in today's episode of Social Media Marketing School I want to discuss what makes an expert and how you can become one.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can streamline your journey to becoming an expert in your niche on social media.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #123 - If you are using social media for the same reason as me, it because you want to leverage the audience you build to grow a business. That means the end goal of the content you produce should be to generate inbound leads.
This means that when people consume your content, they are directed further down your sales funnel as they want to purchase your product or service! However, one of the common complaints I receive is that people simply aren't getting inbound leads from the content they produce. This is normally down to one key reason. It's that reason I am going to discuss in this episode of Social Media Marketing School.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can begin generating more inbound leads from your social media content.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #122 - When first creating an account on Instagram many believe it to be much easier than it turns out to be. They see other content creators growing at phenomenal rates, and believe that with minimal effort they will achieve the same success (very rarely is that the case).
That's why in today's episode of Social Media Marketing School I wanted to share 5 truths about growing an audience on Instagram. The points I share are those that many will need to hear if they are new to creating/growing an audience on Instagram. They're lessons that I've learned throughout my journey and ones that I hope you can eventually pass on to aspiring creators.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can successfully grow your audience and following on Instagram.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
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SMMS #121 - When starting a brand on Instagram the big milestone everybody wants to reach is 10,000 followers. For many when they start, the 10,000 follower milestone seems almost impossible to reach. Although it's a lot of hard work, it is possible (I've experienced the journey first hand).
In today's episode of Social Media Marketing School I will be sharing the roadmap I followed to reach 10,000 followers on Instagram. I split it into two halves: the first being 0-1000 and the second being 1000-10,000. You'll learn why this is the case in the episode.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you begin implementing the right strategies in order to reach 10,000 organic, genuine followers on Instagram.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
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SMMS #120 - Building a brand, attempting to grow a side hustle business, starting an Instagram account. All of these things are very time-consuming. A lot of the time people will have to balance these ventures alongside a 9-5 job which leaves them wondering "where on Earth am I going to find the time to balance all of these things".
That's why in today's episode of Social Media Marketing School I wanted to share my top tips for balancing a side hustle while working a 9-5 or maybe you're even going to school!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can improve your time management skills and find spare time to pursue your dreams!
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
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SMMS #119 - One of the most difficult things about being a social media content creator, is generating all of the ideas for the content you are creating (especially if you are producing daily content like myself).
Early on in my journey I found that I spent more time generating content ideas than I did actually creating the content itself!
That's why on today's episode of Social Media Marketing School I will be sharing the tools and the tactics I use that enable me to generate enough content ideas to be able to product daily content!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can generate endless social media content ideas and never run out of content to create.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #118 - If you have a goal, but you don't know the steps you need to take in order to get there, then how do you expect to ever achieve that goal?
A successful content strategy is your roadmap to reaching those desired goals! It's not rocket science!
Still not convinced? In today's episode of Social Media Marketing School I will be discussing 4 reasons why having a content strategy will help you succeed on any social media platform you may be using.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can create your own social media content strategy and begin building your brand more successfully.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #117 - Many believe that they can simply create content at random and hit post day after day. They expect everything to simply fall into place because they're being "consistent".
However, when it comes to being a content creator, analysing insights is half the job. You need to have complete understanding as to why your content is performing the way it is.
If you aren't on top of your numbers you will not be able to improve the quality of your content and continue to progress in the direction you're looking to progress.
That's why in today's episode of Social Media Marketing School I am going to be advising you on how to analyse your Insights on Instagram. I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to continually improve the content you create and build you brand faster and better on Instagram.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #116 - Many Instagram experts will preach that to succeed on the platform you need to be engaging for at least 3 hours a day. Now, if you want to grow at a faster rate, obviously the longer you spend engaging the quicker you will grow. However, if you have limited time, spending 3 hours a day on Instagram growth is simply unreasonable.
That's why in today's episode of Social Media Marketing School I wanted to share what I would do if I only had an hour a day to spend growing my audience on Instagram.
I hope this episode of Social Media Marketing School provides you with some actionable tips, so that if you do only have limited time to spend on your growth, you will still be able to grow your following and succeed on the platform.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #115 - Now that I've been growing my brand on Instagram for a considerable period of time I have made a lot of mistakes along the way, and have also seen others making a lot of mistakes.
Without making these mistakes I believe that my Instagram growth and community building could've grown at a much faster rate!
That's why in today's episode of Social Media Marketing School I wanted to share 4 common mistakes that I see people making that may be slowing your Instagram growth.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you don't make these mistakes and are able to grow your following / community on Instagram at a much faster rate.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #114 - When it comes to content on social media, a lot of the content you post will be reactive to current trends. However, the problem with reactive content is that, yes it will perform well in the moment, but after a few days/weeks that piece of content will no longer have any relevance.
That's why it's incredibly important to include pieces of evergreen content within you content strategy. This is content that will always be applicable and relevant no matter when it may be consumed.
That's why in today's episode of Social Media Marketing School, I wanted to discuss 4 of my top tips for creating evergreen content.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can begin creating successful pieces of evergreen content and begin including them within your wider social media content strategy.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #113 - I have now been creating daily content on Instagram for almost 9 months. Over that period of time my content creation process has changed dramatically. Throughout the process I have found certain tools that have enabled me to streamline and really maximise my output from the time I spend creating content.
That's why on today's episode of Social Media Marketing School, I wanted to share my favourite tools for creating content on Instagram. These are the tools that I use all the way from content idea generation, to the design of the content, to the analysis so that I'm able to continually adapt and improve the content I produce.
I hope this episode of Social Media Marketing School provides you with some actionable tips and tools so that you can streamline and improve your content creation process.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #112 - Selling on social media is often frowned upon, but in my opinion, it shouldn't be. The reason it's frowned upon by many is that it's done in away that comes across as "spammy" and unconventional.
When you sell the right way, the results can be phenomenal and your audience can even appreciate the fact you're selling something to them!
That's why in today's episode of Social Media Marketing School I am going to be teaching you the right way to sell on social media.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you become more comfortable and successful selling your product on social media so that consequently you can make more money!
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #111 - If you're up to date with Instagram news, then you will be aware that Instagram has added a keyword search feature that allows you to search for niche-specific content by simply typing in that keyword.
This means that your Instagram captions are now more important than EVER!
To determine the content that ranks for these search terms, the algorithm is going to filter through all of the content on the platform and look for where these specific keywords appear. So, this means you need to be utilizing your caption to its full potential.
That's why in today's episode of Social Media Marketing School, I am going to be teaching you how to write the perfect Instagram captions so that you can rank for these keywords and increase the reach of your content.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #110 - If you're listening to Social Media Marketing School it's likely that you are using Instagram to build a brand that can be leveraged to grow your business. Therefore, monetising social media content is something that we all aspire to do.
However, the process of making money on any social media platform is easier said than done. In this episode of Social Media Marketing School, I am going to be sharing my perspective on how producing content can lead to you making money from social media, in particular Instagram.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can start making money by producing and posting content on the social media platforms that you use.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #109 - I started my Instagram account on 2nd June 2020, and originally set out on a 90-day content challenge. This challenge meant that I would post every single day without fail for 90 days. This challenge quickly became 120 days, then 150, and now I have reached 250 days without missing a single day of posting.
I thought it would be a fitting podcast episode to share my biggest lessons learnt from my Instagram journey up to this point.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can possibly begin your own content challenge and replicate the growth success I have managed to achieve on Instagram.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #108 - It's not because your hashtags didn't perform well. It's not because your piece of content didn't reach the explore page. It's because you didn't grab the attention of anyone to consume your content in the first place!
"How do I do that?" you ask. WITH A POWERFUL HEADLINE.
If you cant attract the attention of people scrolling through their feed with a powerful headline, then nobody will want to consume your content.
That's why in today's episode of Social Media Marketing School, I am going to be sharing my proven formula to help you craft the perfect headlines for your Instagram / social media content.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #107 - "When is the best time to post on Instagram?" is one of the most common questions I see in my DMs.
The honest response? It's going to be different for every creator and it's down to you to test and find out for yourself.
However, in today's episode of Social Media Marketing School, I am going to be sharing some ways you can collect data in order to work out the perfect time to post on YOUR Instagram account.
So, I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can find the perfect time to post your content so that you can maximize the amount of engagement you receive and streamline your follower growth.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #106 - It actually wasn't long ago that I was in the same position as you! Look I get it... posting daily content, engaging for hours a day, and trying every possible "growth hack" is incredibly frustrating when you're seeing little to no returns.
Getting to those first 1000 followers is the first big milestone we all set out to reach. But it's the HARDEST milestone of them all. Many don't even make it to that point because they don't have the patience and consistency to make it!
However, when it comes to it there are two very simple pillars you need to combine: traffic generation and profile optimisation.
These two pillars are what I discuss, in great detail, in today's episode of Social Media Marketing School.
So, if you want to get your first 1000 followers on Instagram I hope this episode provides you with nothing but actionable advice!
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #105 - Viral content. As content creators viral content is what we aim to achieve. It means our content is reaching a wider audience of people, which leads to an increase in performance metrics and potentially new leads to fuel the business.
But, creating a piece of viral content is easier said than done. Sometimes it's completely down to luck.
However, I have found that implementing certain strategies helps increase your chances of achieving that viral status.
So, in today's episode of Social Media Marketing School, I am going to be sharing my 4 top tips for creating viral content on social media with a focus on Instagram.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #104 - Many are blinded by vanity metrics on social media. Consequently, meaning they will associate the amount of engagement with the success of the content. However, you need to be asking yourself "What do I actually want to achieve from social media content creation?".
I can bet your answer is not "get lots of likes". Instead, it will be something such as "generate leads for my business" or "create meaningful connections".
If this is the case then the vanity metrics should not affect your attitude towards the content you produce. As long as you're successfully achieving your desired goal, then the engagement metrics don't matter.
In today's episode of Social Media Marketing School, I am going to be sharing a few tips and tricks that I use to achieve the desired goals from social media content creation.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #103 - It'd be pretty cool if we could all use social media to make some money, right? Well... the good news is you can.
BUT, there are some things you should know before diving in headfirst. I see far too many people making unnecessary mistakes when monetizing their social media accounts which jeopardizes their earning potential in the long term.
That's why in today's episode of Social Media Marketing School I want to share 4 common monetization mistakes so that you don't make them!
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can start making some money from Instagram, or any other social media platform you may use!
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #102 - Hashtags are one of the most commonly spoken about features on Instagram to help achieve a greater reach from your posts. However, many are simply selecting hashtags at random and hoping for the best.
This should not be the case. You need to be implementing an effective hashtag strategy.
In today's episode of Social Media Marketing School, I am going to be teaching you two hashtags strategies that you can combine: the hashtag ranking ladder and hashtag stacking.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can perfect your hashtag strategy and increase your post reach.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #101 - Many believe that they will end up getting a content stream of inbound leads and sales if they are to just keep creating content on social media. Now, this isn't impossible and it certainly has been done before. But, you are making the sales process much more difficult than it needs to be.
Somebody is only ever going to buy your product or service once trust has been established. Through content alone, this is going to take a very long time. That's why you need to have supporting assets alongside your content, that are going to give your audience more brand touchpoints, which in turn is going to build that trust at a faster rate.
It's those further brand touchpoints that I talk about in today's podcast episode.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can increase the speed at which you build trust with your audience and consequently leads to more sales and money for your business!
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #100 - Today is episode 100 of the Social Media Marketing Podcast. I have posted 3 podcast episodes a week, every single week, ever since the first episode was posted. Was it difficult? Of course, it was! Were there some days where I couldn't be bothered to record a podcast episode? Definitely, I'm human like the rest of you. But, did I miss a single episode? Absolutely not.
If you want to see success with any form of content creation the key is being consistent. You can't expect to post content every day for a month and see success. It takes time, a lot of effort, and patience.
Now, I'm completely aware that this is easier said than done. That's why in today's episode of Social Media Marketing Shcool I wanted to share my top tips for staying consistent when it comes to content creation on social media.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #099 - The content you post on Instagram is the primary reason for the majority of your audience following you. It's the one thing they come to check every day that's going to help them learn and master their craft. So, you need to make sure that it's always of high quality.
However, there are many common mistakes that I see people making and I wanted to go over those in today's episode of Social Media Marketing School.
The points I discuss are:
- Ensuring your content is suitable for all viewing sizes
- Simplifying your content - less is more
- Left aligning your text
- How to keep people scrolling on your carousels
I hope this episode provides you with some actionable tips so that you can begin treating attractive and engaging content on Instagram and consequently grow your following.
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #098 - If you follow me on Instagram then you know my content is INCREDIBLY simple. There's no technical design or paragraphs upon paragraphs of text. There's a reason why this is the case and it's exactly what I discuss in today's episode of Social Media Marketing School.
The ability to make any idea, no matter how complicated it may be, seem simple, is the real talent when it comes to content creation.
If you want to learn how to do just that then, around because this episode is going no provide actionable tips to create simple, yet incredibly engaging content, that's help grow your following on Instagram!
GET THE INSTAGRAM MASTERY BUNDLE: www.thesmmschool.com/imb
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #097 - Being a small creator on Instagram can be incredibly overwhelming, especially if you're brand new to the platform! People have told you that the platform is far too saturated to grow on and that you don't stand a chance. However, you're determined because you know it's possible with the right strategy in place.
That's why I want to break down the formula for success into 3 pillars: Community, Content, and Consistency. It's these 3 pillars that I discuss in great detail, in today's episode.
I hope this episode provides you with some actionable tips so that you can optimize your Instagram strategy, grow a successful audience on Instagram as a small creator, and prove everyone wrong!
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #096 - Buiding an audience on social media is one thing, remaining relevant is a whole new ball game. It can take you years to build a successful brand on social media but only a matter of seconds to destroy it. This explains the extreme importance of why you need to be so incredibly careful to maintain your relevancy.
Don't worry to stay relevant the concept is actually pretty simple and I explain it in-depth in today's podcast episode.
I hope this episode provides you with some actionable tips so that you can always remain relevant on whatever social media platform you may be using.
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #095 - I always recommend that if you want to propel your Instagram growth, then you need to be posting daily. However, coming up with content ideas to do just that can be incredibly difficult.
That's why to kick off the new year, I thought what better way to do it than to share exactly how I come up with all my content Ideas for my Instagram account!
The idea generators I discuss are:
- Quora
- Answerthepublic.com
- Seek inspiration from other creators
- Repurpose content you've already made
I hope this episode provides you with some actionable tips so that you can come up with endless content ideas, start posting daily content, and grow on Instagram!
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #094 - When it comes to growing a following and getting clients from Instagram, we all know that engagement is one of the most important things.
However, many are simply sporadic with their engagement and have very little structure behind what they are actually doing. That's why in today's episode of Social Media Marketing School I am going to be sharing all of the different categories of users you need to be engaging with so that you can build the perfect engagement strategy and maximize your output.
I hope this episode provides you with some actionable tips so that you can formulate the perfect Instagram engagement strategy, grow your following, and get more clients.
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #093 - Many seem to think you need 10,000 followers before you can start making money from Instagram. This couldn't be further from the truth.
I started using the "niche hashtag outreach" strategy long before I reached 10,000 followers which allowed me to gain clients long before many would expect. All it takes is for you to find your ideal client, build a relationship, showcase your expertise, and show that you can solve their problems.
It's this "niche hashtag outreach" I talk through in today's episode of Social Media Marketing School.
I hope this episode provides you with some actionable tips so that you can find your first (or next) client on Instagram and start making some money!
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #092 - When creating an Instagram profile highlights are often neglected. However, in my opinion, after your content and bio, I believe they're the next most crucial contributor to follower conversion.
That's why in today's episode of Social Media Marketing School I am going to be teaching you a perfect way you can structure your Instagram highlights to maximize the number of page visitors hitting that follow button.
I hope this episode provides you with some actionable tips so that you can perfectly structure your Instagram highlights to gain more followers, get more clients, and make more money!
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #091 - For the Christmas special of the Social Media Marketing School podcast, I thought it would only be right to give you the best gift of all - THE BEST INSTAGRAM GROWTH STRATEGY.
I get a ton of questions asking me for advice on Instagram growth and when it comes to it I believe there is one strategy that trumps them all.
It's that strategy I share with you today.
I hope this episode provides you with some actionable tips so that you can begin growing your following on Instagram (or any other social media platform for that matter).
Ohh... and MERRY CHRISTMAS EVERYONE!!!!
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #090 - As of posting this episode of Social Media Marketing School, I have posted on Instagram consistently for 207 days STRAIGHT!
Throughout that journey I have has a lot of successes but I've had equally as many (if not more) mistakes. I have also seen many others make mistakes and continue to make mistakes. That's why in today's episode of the podcast I wanted to discuss some of the biggest social media mistakes you need to be avoiding.
The mistakes I discuss are:
- Playing it safe
- Playing it cool
- Blaming things out of your control
- Focusing on personal gain only
- Focusing far too much on the algorithm
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can optimize your chances for social media mistakes and avoid the mistakes many people are making.
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
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SMMS #089 - Being a coach who teaches people how to grow and monetize an audience on social media, I get A LOT of questions with regards to the monetization process. My first question is always "do you have a product to sell?". Believe it or not, a lot of the time the answer is no.
So, In today's episode of Social Media Marketing School, I am going to be teaching you how to come up with ideas for a product to sell on social media. I boil this down to three key questions (it's those questions I discuss).
I hope this episode provides you with some actionable tips so that you can create that product you've always aspired to and begin monetizing your social media presence.
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
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SMMS #088 - When it comes to branding on social media, many will just go with the flow, create content, and put no real thought into their vision/branding goals. Long term, this is going to raise confusion amongst your following which will hinder any potential success/sales.
That's why in today's episode of Social Media Marketing School I am going to be discussing 5 key questions you should be regularly asking yourself with regards to your branding on social media. The questions are as below:
- What do I want to be known for?
- Who is my target customer?
- How do I describe myself/my business?
- Why should someone buy from me?
- How do I want people to feel when they consume my content?
I hope this episode of Social Media Marketing School provides you with some actionable tips so that that you can gain clarity on your social media branding strategy and give yourself the best opportunity for long term success.
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
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SMMS #087 - One of the most common questions I get is "Ethan, I've just started my page, what do you suggest I do to get started, grow my following and increase my engagement?". So, that's why in today's episode of Social Media Marketing School I am going to be sharing the four main things that I would do if I were starting an Instagram page from scratch.
I hope this episode provides some actionable tips to those who are starting out on their Instagram journey and that this helps streamline your Instagram growth and community building.
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
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SMMS #086 - With Instagram carousels being the "trendy" content type to create at the moment, there's a lot of carousels being created for the sake of being carousels. What could've been a single image infographic, is being unnecessarily elongated to a 10 slide carousel.
If you're going to be creating an Instagram carousel you need to be incredibly mindful of your slide structure. In today's episode of Social Media Marketing School I will be discussing the below structures:
- The AIDA formula
- Lists
- Stories
- Step-by-step processes
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can begin creating more interesting, enjoyable and attention retaining Instagram Carousels.
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
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SMMS #085 - Throughout my Instagram growth journey so far I had successes but also A LOT of failures. There are lessons that I've learned along the way which would have been incredibly helpful had I known them when I was first starting.
That's why in today's episode of Social Media Marketing Shcool, I share 5 of the things I wish I knew before I began building my personal brand on Instagram.
I hope this episode provides you with some actionable tips so that you can avoid some of the mistakes made and ensure your Instagram growth journey is as streamlined as possible.
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
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SMMS #084 - When first starting a business people believe they have a brand once they've created a logo, build a website, and thrown together some brand colors.
But in reality, this is only the surface. These things make up your visual identity, which is a component of branding, but you don't have a brand when you have these things. You have to look deeper than your visual identity. Because it's these deeper components that are going to help your brand grow into something that's going to be remembered and loved by many.
So, I hope this episode of Social Media Marketing School gets you thinking about your current branding strategy and provides you with some actionable tips so that you can begin building a brand that one day will be loved by millions.
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #083 - When building a personal brand video is a key content format that allows you to build a relationship with your audience.
Unlike a carousel or single image post, a video allows you to show your true personality and expertise because you are actually showing your face and talking to your audience.
But sitting in front of a camera and hitting record, especially when you have no previous experience recording video, can be incredibly nerve-wracking. So in today's episode of Social Media Marketing School I discuss the following points to help you increase your confidence on camera:
- Plan your content
- Be overly animated
- Avoid perfectionism
- Practice, practice, practice
I hope this episode provides you with some actionable tips so that you can begin to increase the quality of your video content on social media.
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
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SMMS #082 - Whenever we analyze our content/profiles on social media we tend to always get sidetracked by the vanity metrics (followers and engagement). However, these results may have no correlation to our end goal of social media in the first place.
Therefore, it's important to ensure that we are analyzing the RIGHT metrics, that relate to our end goal, so we can refine our social media strategies accordingly.
Now the metrics we analyze are going to vary depending on that end goal. So in this episode of Social Media Marketing School I am going to be talking through the metrics you need to analyze for the following goals:
- Reach
- Sales
- Value
- Growth
I hope this episode provides you with some actionable tips so you can begin analyzing the correct metrics and begin achieving more of your social media goals.
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #081 - Creating an Instagram can be incredibly overwhelming. This often leads to forgetting the fundamentals of an Instagram account. Without a solid foundation, you are making it much more difficult to grow your page and monetize your audience.
That's why in today's episode of Social Media Marketing School I am going to be sharing 5 things your Instagram account needs to succeed:
- An offer (for monetization)
- Personality and uniqueness
- A Call-To-Action
- Clarity
- Authority and expertise
I hope this episode provides you with some actionable tips so that you can ensure your Instagram account is set up for success!
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
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SMMS #080 - We all know that there is no such thing as a get reach quick scheme or an overnight success when it comes to building an audience on Instagram. But there are strategies and processes that you can implement so set yourself up with the best opportunity to grow your Instagram following at a faster rate than your competitors.
That's why in today's episode of Social Media Marketing School I am going to be sharing 4 simple Instagram growth hacks that if you implement you will be setting yourself up for success.
So I hope this episode provides you with some actionable tips so that you can implement these growth hacks and grow your following exponentially and sustainably in the long run.
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #079 - On today's episode of Social Media Marketing School I am going to be sharing my tactics on how I've managed to post daily content ever since the start of my Instagram page.
We all know that posting consistent (daily), high-quality content is the key to success on Instagram. So, having a solid content creation strategy is a must.
When it comes down to it, if you want to create daily content then you need to be organized. The two strategies that I share help you do just this!
I hope this episode provides some actionable tips so that you can perfect your content creation strategy and begin posting daily content!
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
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SMMS #078 - On today's episode of Social Media Marketing School we are going to be talking about Instagram carousels.
Ever since I started my own personal brand, carousels have been my go-to content format for Instagram. After posting them almost every single day (with some video content in between) I'd like to think I've learnt a thing or two along the way because I've definitely made a lot of mistakes.
That's why today I'm going to sharing some rules with regards to Instagram carousels that your NEED TO FOLLOW:
- They must reflect your brand
- Use high-quality visuals
- Stick to 1 topic
- Keep your language simple
- Don't use too much text
- Use templates to save time
- Have a cover slide that grabs attention
I hope this episode provides you with some actionable tips so that you can head off and start creating some incredible Instagram carousels.
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
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SMMS #077 - On today's episode of Social Media Marketing School I am going to be sharing my top tips and tricks to increase your Instagram story views.
Stories are an integral part of Instagram and therefore content creators need to be mindful of them. They need to be a big part of their content strategy as they are the place where you turn your followers into fans. Because Instagram stories are much more laid-back and raw, you are able to connect with your audience on a much more personal level.
So, the tips I discuss are as below:
- Giving people a reason to view your stories
- Making your stories interactive
- Telling people to view your Instagram story in the caption of each post
- Having a consistent posting schedule
I hope this episode provides you with some actionable tips so that you can increase your Instagram story views.
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
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SMMS #076 - I get a lot of people coming to me asking for advice on how to fill their pipelines with new and exciting leads all from Instagram.
Now, this is definitely a possibility... if you know where to look for these potential clients.
Many will expect their content alone to bring them inbound leads and keep the pipeline full.
Although this may be the case for some, prospecting is a must for others. And therefore, with this prospecting, it's important to understand where you need to be looking.
That's why in today's episode of Social Media Marketing School, I am going to be proving some actionable tips on how you can find your ideal client on Instagram!
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #075 - Our end goal on Instagram is to make money... right? And, to make money we need to generate leads! So, the content we produce needs to be doing exactly this!
But are you amongst many who are struggling to generate leads for your business through the Instagram content you are producing?
Well do not worry as in today's episode I cover 5 key mistakes many are making which is preventing them from generating leads and consequently onboarding clients.
I hope this episode does provide you with some actionable tips so that you can start refining your content and actions so that you can begin generating more leads and onboarding more clients through the content you produce on Instagram!
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #074 - There's a common misconception that you need to already be an expert on social media to share lessons and build an audience.
This couldn't be further from the truth. To be an expert you simply have to be one step ahead of your audience.
So, today I explain exactly how you can build an audience, when you may have no prior experience.
I hope this episode provides you with some actionable tips so that you can start growing your audience on Instagram and other social media platforms.
To apply for coaching please complete the following application form: https://bit.ly/35AOUL3
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
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SMMS #073 - I recently reached 10,000 followers on Instagram and wow it was a journey. Yes, I did a lot of things right BUT, wow I made a lot of mistakes along the way.
And, it's those lessons I learned that I want to share with you in today's episode of Social Media Marketing School.
A summary of the lessons are as below:
- Quantity leads to quality
- Engage because you WANT to
- Make real connections
- Listen to your audience
- Consistency is EVERYTHING
If you are currently on your journey to your next Instagram follower milestone, I hope this episode provides you with some actionable tips so that you can shift your strategy to grow your audience at the rate you deserve.
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Interested in coaching? Send me an email: ethan@thesmmschool.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #072 - On today's episode of Social Media Marketing School, I am going to be discussing 4 reasons why you may have seen a decrease in your Instagram engagement recently.
Although throughout your Instagram journey you are likely to go through peaks and troughs when it comes to engagement, there are a few reasons as to why your engagement may actually decrease outside of this natural pattern.
The reasons I discuss include:
- Your content isn't high quality
- You aren't engaging yourself
- You have no CTA / You don't start conversations / You close conversations
- You aren't utilizing Instagram reels
I hope this episode provides you with some actionable tips so that you can begin to rectify your Instagram engagement mistakes and begin seeing an increase in your Instagram engagement once again!
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Interested in coaching? Send me an email: ethan@thesmmschool.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #071 - On today's episode of Social Media Marketing School, I am going to be walking your the very simple steps to monetizing your Instagram page.
When it comes to monetizing on Instagram many overcomplicate the sales process when in reality, if you break it down, it's really quite simple.
I walk through the various steps you need to understand to take your new follower to be a client.
I hope this episode provides you with some actionable tips so that you can begin creating your Instagram sales funnel and start monetizing your Instagram page.
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Interested in coaching? Send me an email: ethan@thesmmschool.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #070 - On today's episode of Social Media Marketing School, we are talking all about picking a niche on Instagram/social media. I am going to be teaching you what a niche is, why picking a niche is so important, and then how to actually pick your niche by asking specific questions.
The questions I discuss are:
- Will your content serve a purpose?
- What do you enjoy?
- Are there enough content topics?
- Is your niche monetizable?
I hope this episode provides you with some actionable tips so that you can successfully pick your niche on Instagram/social media and grow your following as a result!
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #069 - On today's episode of Social Media Marketing School, I am going to be sharing my 5 top tips for creating VIRAL Instagram reels!
Since their release, reels have taken Instagram by storm and as content creators, we need to be utilizing them to their full potential.
So, in today's episode I walk through the following tips:
- Knowing your dimensions
- Grabbing attention
- Adding captions
- Making your reels entertaining
- Riding the reels wave
I hope that this episode provides you with some actionable tips so that you can start creating viral Instagram reels!
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #068 - On today's episode of Social Media Marketing School, I am going to be sharing my 5 favourite tools to improve your Facebook ads so that you can become more organised and maximise your return on ad spend.
The tools I discuss are as follows:
- Facebook Ad Manager Mobile App
- AdEspresso
- AdStage
- Canva
- Connectio
I hope this episode provides you with some actionable tips so that you can now begin utilising the tools I mentioned and make more money with your Facebook ads!
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #067 - On today's episode of Social Media Marketing School, I am going to be discussing the importance of storytelling in your social media content.
With the sheer amount of competition on social media nowadays you need to have extremely high-quality content to grab the attention of people scrolling through the feed. Then once you've grabbed that attention it's equally important that you retain that attention.
To retain that attention your content needs to be interesting and this is where the art of storytelling comes into play. A story gives your content meaning and something for the viewer to connect on an emotional level with.
So that's why today I am going to be discussing the ways you can make your storytelling more compelling and the steps to actually write a story within your content.
I hope this episode provides you with some actionable tips so that you can make more engaging content through storytelling.
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #066 - On today's episode of Social Media Marketing School, I am going to be discussing my 5 favourite tools that have helped me throughout my Instagram journey so far and have really helped boost my follower growth (indirectly).
I have been creating daily content for quite a while now and in that period seen some great success! But, throughout my journey, I have begun using certain tools that have helped to boost the quality of my content, adopt a superior marketing strategy, produce awesome Instagram stories, and get incredibly organized.
So, I thought id share the below tools that have enabled me to do just that:
- Adobe Illustrator/Premier pro
- Flick
- Unfold
- Cutstory
- Having a content calendar
I hope this episode has provided you with some actionable tips so that you can now begin using the same tools like me and grow your Instagram following!
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #065 - On today's episode of Social Media Marketing School, I am going to be teaching your 3 effective strategies to scale your Facebook ads.
When you're new to Facebook ads, the scaling process can be incredibly daunting. You're putting more of your hard-earned money on the line, when previously you may have been at a manageable, steady rate of ad spend.
However, to make more money you have to spend more money! So scaling is necessary if you want your business to progress and achieve any objectives you may have.
The three strategies I discuss are as follows:
- Vertical scaling (incremental budget increases)
- Audience segmentation
- Horizontal scaling (building a stronger foundation)
If you're new to Facebook ads, I hope this episode provides you with some actionable tips so that you can begin to scale your Facebook ads and make even more money!
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #064 - On today's episode of Social Media Marketing School, I am going to be discussing the secrets to viral content. I go into detail about the particular aspects your post needs to include in order to give your content the best opportunity to go viral.
Going viral is not easy and there's no simple hack. Even if you implement all that I mention you still may not go viral. But, you sure are giving yourself the best opportunity to. You have to post valuable content consistently and eventually your strike gold!
The points I discuss are as below:
- Catering to the needs and wants of your audience
- Having good engagement
- Making your content actionable
- Making content visually appealing/easy
- Having a clear/understandable message
I hope this episode provides you with some actionable tips so that you can increase the chances of your content going viral on Instagram, YouTube, Twitter, LinkedIn, TikTok, or whatever social media platform you may be using!
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #063 - On today's episode of Social Media Marketing School, I am going to be discussing the reasons as to why your social media content may be underperforming.
It's incredibly frustrating when we put hours of work into creating our content only for it to get no likes, comments, shares, and saves.
But, it's likely there's a reason your content is underperforming and getting no engagement.
The reasons I discuss in this episode are as below:
- Not catering to the needs and wants of your audience
- Poorly designed / difficult to consume
- You have no call-to-action
- You aren't grabbing attention
- You have no engagement strategy
I hope this episode provides you with some actionable tips so that you can begin creating successful content to achieve higher engagement and grow your audience!
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #062 - On today's episode of Social Media Marketing School, I am going to be discussing various techniques you can implement to decrease your Facebook Ad spend.
At the end of the day, when it comes to Facebook ads, we are spending our hard-earned money. So, the money we invest in ads we want to see the greatest return on ad spend. By implementing the tips I mention in this episode you'll be able to do just that.
The tips I discuss are as follows:
- Getting specific with your targeting
- Understanding your relevancy score
- Using retargeting ads
- Refreshing your creatives
I hope this episode provides you with some actionable tips so that you can begin to decrease the cost of your Facebook ads and maximize your return on ad spend.
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #061 - On today's episode of Social Media Marketing School, I am going to be discussing why owning your social media traffic is so important and why you should be diversifying your audience, opposed to being all-in on one platform.
When it comes to traffic, there are 3 different types:
- Traffic you control
- Traffic you don't control
- Traffic you own
Now, I discuss all of these in the episode (all are very important) BUT traffic you own is ESSENTIAL. Therefore, I will be teaching you how to achieve this "owned" status.
I hope this episode provides you with some actionable tips so that you can begin to own your traffic, diversify your audience, and grow your social media presence.
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #060 - On today's episode of Social Media Marketing School, I am going to be sharing my top tips and tricks for getting more comments on your Instagram posts.
Comments are one of the engagement factors the Instagram algorithm analyses to gauge the success of a post (others include likes, shares, and saves). If a post has a good engagement rate, it's an indicator that your content is keeping people on the platform.
When your content is keeping people on the platform the algorithm is going to want to push it to a wider audience so that it can show more ads and make more money!
Therefore, you want to make sure your engagement is as high as possible, comments being a key factor! And, that's exactly why I am going to be teaching you how to get more comments on your Instagram posts.
I hope this episode provides you with some actionable tips so that you can go and boost your comment count!
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #059 - A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they're similar to your best existing customers.
That's why in today's episode of Social Media Marketing School I am going to be explaining why this lookalike audience type is so POWERFUL and exactly how you can create one from a customer list.
Yes, that's right - a Facebook lookalike audience can seek out individuals who mimic customers that have already purchased from you!
I hope this episode provides you with some actionable tips so that you can expand your ad reach on Facebook and begin to truly benefit from lookalike audiences!
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
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SMMS #058 - On today's episode of Social Media Marketing School, I am going to be sharing 7 of my favourite strategies to help you grow your podcast.
I have been podcasting for just over a year now, and have learned a thing or two along the way.
The strategies I mention in the episode have all been tried and tested by myself so, I can confidently confirm that they all work to great effect!
The strategies I discuss are as below:
- Utilizing social media
- Record video episodes & post to YouTube
- Word of mouth / Networking events
- Guesting on others podcasts
- Leveraging the audience of guests on your show
- Podcast link in email sign-off
- Paid ads
I hope this episode provides you with some actionable tips so that you can all begin to grow your podcasts at a faster and more sustainable rate!
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #057 - On today's episode of Social Media Marketing School, I am going to be sharing 3 of my favourite Instagram engagement strategies that will all help towards getting your first 1000 followers on Instagram.
When you first start an Instagram account nobody knows who you are. So, your engagement strategy is arguably the MOST important thing.
The 3 strategies I share are:
- $1.80 strategy
- 10 x 2 x 2
- 3-Hour split
I hope this episode provides you with some actionable engagement tips so that you can go and get your first 1000 followers and begin to work alongside the Instagram algorithm.
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #056 - On today's episode of Social Media Marketing School, I am going to be teaching you how to increase your average order value.
When you are running ads/running a business in general, your main goal is to achieve the highest return possible.
A way to maximize this return is to increase the amount each customer spends on average (your average order value).
So, in this episode, I share my top tips and tricks that will make your customers spend more money!
I hope this episode provides you with some actionable tips so that you can go away, maximize your return on ad spend, and make your new/returning customers spend more money, on average, per purchase.
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #055 - On today's episode of Social Media Marketing School, I am going to be teaching you how to keep your audience interested on social media.
You don't want to do all of the hard work to gain that new audience member, for them to unfollow you a couple of weeks later because they've quickly become uninterested in you and your content.
The tips I discuss in the episode are:
- Catering to the needs and wants of your audience
- Content-type diversity
- Carousel / Post structure
- Utilizing Instagram stories
- Building relationships in the DMs
I hope this episode provides you with some actionable tips so that you can keep your audience interested in you and your content on social media.
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Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #054 - On today's episode of Social Media Marketing School, I am going to be teaching you how to establish authority on Instagram.
Establishing authority is one of the main keys to success when it comes to Instagram growth. Authority cements your name in the community and builds trust with your audience. And when you build trust with your audience that is when you can begin to monetize.
The tips I discuss are as follows:
- Having a plan
- Testimonials/Social Proof
- Utilize your stories
- Having an engagement strategy
- Collaborating with other creators
- Bonus: Having an alternative, established platform
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #053 - On today's episode of Social Media Marketing School, I am going to be discussing why you shouldn't click the "Promote" button on Instagram.
If you have a creator/business account you would've seen it.
That little blue button that sits under the bottom right of your posts. It's screaming to be used, but don't be tempted!
Instead, you need to be using the Facebook Ad manager and in this episode, I will tell you exactly why this is the case.
I hope this episode provides you with some actionable tips so that you can make your ad spend more profitable.
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #052 - On today's episode of Social Media Marketing School, I am going to be teaching you some psychological tips for selling on social media.
Selling on social can be tough, so you should always be looking for new ways to convince your audience to click that purchase button.
The tips I discuss are the following:
- The perceived size of the discount
- Daily equivalent comparisons
- Decoy pricing
- Social proof
- Scarcity
- Reciprocity (Jab, jab, jab, right hook)
I hope this episode provides you with some actionable selling tips so that you can make more sales on social media.
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #051: The creation of carousels has become the new craze on Instagram recently. THEY'RE EVERYWHERE!!!!
I have now been creating carousels on Instagram for 113 days straight now and it's safe to say that I've made my fair share of mistakes along the way.
So, in today's episode of Social Media Marketing School I thought I would talk through some mistakes you need to avoid when creating Instagram carousels.
I've made these mistakes so you don't have to!
So, I hope this episode provides you with some actionable tips so that you can create some AWESOME Instagram carousels.
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #050 - On today's episode of Social Media Marketing School, I am going to be teaching you how what Facebook custom audiences are and how to actually create & use them.
Custom audiences are incredibly powerful. They're a highly defined group of individuals, created from warm customers. Therefore, when used correctly they can be incredibly profitable.
I begin the episode by walking you through the different types of custom audiences and then I tell you exactly how to create a custom audience for each.
I hope this episode provides some actionable tips so that you can go and 10x your Facebook ad campaigns with custom audiences.
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #049 - On today's episode of Social Media Marketing School, I am going to be teaching you how to build brand loyalty.
You need to build a loyal customer base.
Why? Because loyal customers are profitable customers. They're cheaper to market to, they spend more money and they make purchases more frequently.
However, only 27% of sales end up becoming one of these loyal, repeat customers. We want that percentage to be WAY HIGHER.
So, in today's episode I discuss the following:
- Engaging with your customers
- Utilizing influencer marketing
- Asking for feedback
- Focusing on customer service
I hope this episode provides you with some actionable tips so that you can increase brand loyalty and increase your return customer percentage.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #048 - On today's episode of Social Media Marketing School, I am going to be teaching you how to appear on the Instagram "Suggested For You" tab.
We often see creators who grow at a MUCH faster rate in comparison to a lot of the community. They may not be engaging more, their content may not be of higher quality, yet they still grow their following at a faster rate...
Why?!
That's because they are appearing on the suggested for you tab for a lot of creators.
And, in today's episode, I am going to be teaching you how to do just that. So, I hope I provide some actionable tips so that you can go away and start implementing the tactics and take the steps to appear on the all desired Instagram "suggested for you" tab.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #047 - On today's episode of Social Media Marketing School, I am going to be walking you through my top tips and tricks to creating the perfect Instagram story ad.
Story ads are one of my favorite ad placements. Not only are they cheap, but they also require the least amount of actions from your end consumer to reach your landing page (a simple swipe up).
The tips I discuss in today's episode are:
- Knowing your dimensions
- Keeping your message short and straight to the point
- Aligning your brand aesthetic
- Why polished ads aren't always best
- Having a compelling CTA
I hope this episode provides you some actionable tips so that you can go away and begin creating perfect Instagram story ads.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #046 - On today's episode of Social Media Marketing School, I am going to be busting 5 myths about the Instagram Algorithm. With the algorithm being such a complicated concept, there are many assumptions that fly around that in a lot of cases are completely wrong.
The myths I bust in today's episode are:
- Ranking favours certain content types
- Short comments don't count
- The first 30-45 minutes count the most
- Engagement groups work
- Your account type affects your reach
I hope this episode helps solve those questions you've been longing to know the truth about!
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #045 - On today's episode of Social Media Marketing School, I am going to be talking through 5 tips that are going to help optimize your Instagram page for follower growth.
Is Instagram too saturated to grow? NO, IT'S NOT. You just have to position yourself as an authority, build trust, and put in the work!
In this episode I discuss in detail:
- Your username/display name
- Profile picture
- Structuring you Instagram bio
- Highlights
- Your feed - including your personal brand
I hope this episode provides you with some actionable tips so that you can help increase the organic reach of your Instagram page and turn those page visitors into followers!
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #044 - On today's episode of Social Media Marketing School, I am going to be taking through some tips so that you can improve your Facebook/Instagram Video Ads.
Video ads are my favourite form of content medium for ads. The data they provide, in my opinion, is much easier to analyse so that you can review different creatives and retarget the right audiences.
Some of the tips I discuss include:
- Grabbing the attention early
- The optimum length for your ad
- Using the right dimensions
- Utilising captions
- Understanding your video Key Performance Indicators
- Having a Facebook pixel installed
I hope this episode provides you with some actionable tips so that you can now go and create the perfect video ad.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #043 - On today's episode of Social Media Marketing School, I am going to be discussing the importance of building a community on social media.
The clue is in the name, to succeed on social media you have to be 'social'.
You cant expect to grow a community without collaboration. So, in today's episode, I go through the key points on why building a community is so important and how you can go about building your own community IN THE RIGHT WAY.
I hope this episode provides you with actionable tips so that you can go away and build a world-class community.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #042 - On today's episode of Social Media Marketing School, I am going to be teaching you how to increase the amount of engagement on your Instagram stories through a few simple tips.
You may be on the road to having the best Instagram stories in somebody's feed, but if people don't know you are making these stories in the first pace then what are their use?
In the episode, I talk through the following points:
- Telling a story to keep people interested
- Making use of the Instagram story stickers
- Telling people how to interact with your stories
- Adding captions to each slide
I hope this episode provides you with some actionable tips so that you can now go and increase the engagement on your Instagram stories.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #041 - On today's episode of Social Media Marketing School, I discuss the questions you should be asking yourself before creating Facebook Ads.
You can't expect to sign up to Facebook Ads Manager, create your ad and have it instantly make you money.
You need to make sure you have a complete understanding of what you want to achieve from your ad and how you're going to be able to get to that point.
This means that you need to ask yourself questions before you even start creating. It's those questions that I talk about in today's episode.
I hope this episode provides you with some actionable tips so that when you go to create your Facebook ads you are completely prepared.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #040 - On today's episode of Social Media Marketing School, I talk about why you should be repurposing your social media content.
Whenever I create content, I always create with repurposing in mind. Repurposing allows you to get the most out of your content and make the effort you put in worthwhile.
Not only do you have more content to post, but it also allows you to be more consistent across all social media platforms.
I also mention how you can repurpose some of your content, that you may have previously considered useless, into paid products.
I hope this episode provides you with some actionable tips so that you can make your content creation efforts more worthwhile.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #039 - On today's episode of Social Media Marketing School, I'm going to be teaching you a few techniques on how to sell your products and services on Instagram, regardless of your follower count.
It's a common misconception that you need 10,000 followers before you can sell anything on Instagram because people think they need the swipe up feature.
WRONG. All you need is one person who loves what you do and requires the product or service you have to offer. And, that can be done with any number of followers.
In today's episode, I will be teaching you how to find your target audience (structure a mini sales funnel) and then how to close the sale in the DMs.
I hope this episode provides you with some actionable tips to you can start monetizing your Instagram.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #038 - On today's episode of Social Media Marketing School I'm going back to basics and telling you everything you need to know about Facebook Ads' Campaign Budget Optimization budgeting option.
If you're new to Facebook ads you may be a little confused as to why Facebook gives you the opportunity to budget your ads at either the campaign level or the ad set level.
In this episode I discuss the difference between the two (because there definitely is one) and when it is best to use each.
I trust this episode provides you with actionable advice so that you can now go and make more money with your Facebook ads.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #037 - On today's episode of Social Media Marketing School, I discuss the importance of consistency on social media and how to actually have a consistent posting schedule.
Social media is just like dating. To build a relationship you have to have consistent communication. This is just like social media.
Posting consistently builds familiarity with your audience and builds trust with the algorithm (more on this in the episode).
Now how do you actually post consistently?
I discuss my content creation strategy including:
- Having a social media content calendar
- Pre-planning your content
- Having templates
- Scheduling your posts
I hope this episode helps you understand why posting consistently is so important and provides you with some actionable tips so that you can go and post content consistently yourself.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #036 - On today's episode of Social Media Marketing School, I am going to be teaching you the steps on how to reach the explore page on Instagram.
The explore page is where you want your content to be. It's where you will get the highest reach and get those new followers.
It's all down to the quality score of your content and page, both of which I break down in the episode.
The main thing you need to aim for is engagement on your content (particularly saves), this is what tells the algorithm your content is worthy and that it needs to be pushed to the explore page. But, make sure you listen to the whole episode because there is so much more to it.
I hope this episode provides you with some actionable tips so that you can make your content hit the Instagram explore page.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #035 - On today's episode of Social Media Marketing School, I am going to be talking about my favourite Facebook Ad Retargeting Strategies.
If you're already running Facebook Ads then retargeting ads are incredibly important as they produce incredible conversion rates.
The 3 strategies I mention are:
- The slow and steady, relationship-building approach
- Retargeting website/product viewers
- Retargeting abandoned cart shoppers
I hope this episode provides actionable tips and now you can dominate with your Facebook retargeting ads.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #034 - On today's episode of Social Media Marketing School, I am going to be talking about the importance of a unique selling proposition and how one can benefit your social media marketing.
If you don’t have a unique selling proposition, why should your customer buy from you opposed to your competitor?
If you’re unable to provide an outstanding reason then you’re making it hard for yourself!
Being know for something specific is essential and will result in a much higher conversion rate.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #033 - On today's episode of Social Media Marketing School, I am going to be talking about Instagram's newest feature, Reels.
Following the recent success of Tik Tok, Instagram has released this feature whereby users can create short-form (15 second) video content.
Today's episode covers the following:
- What Instagram Reels are
- Why Instagram has introduced Reels
- How to create an Instagram Reel
- How Instagram Reels can benefit your business
I hope this episode provides you with a greater understanding of Reels and that now you can go and dominate this amazing new opportunity.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #032 - On today's episode of Social Media Marketing School, I am going to be teaching you how to increase the conversion rate fo your Facebook Ads.
This type of episode is going to become a mini-series but in this episode, I discuss the following 4 tips:
- Using Google Analytics for audience information
- Narrowing your audience beyond one factor
- Excluding certain audiences from your campaign
- Using Facebook retargeting ads
I hope this episode provides you with some actionable advice so that you can increase the conversion rates of your Facebook Ads.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #031 - On today's episode of Social Media Marketing School, I am going to be talking about the importance of being authentic on social media.
When on social media and doing anything to build your brand/business, you should be ensuring that every action you take aligns with your core values and desires you may have.
Should you ever stray away from your values it will damage your reputation.
So, I hope this episode explains the importance of authenticity and the importance of playing the long-term game rather than chasing the short-term "feel good" rewards that could position you for failure in the future.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #030 - On today's episode of Social Media Marketing School, I am going to teach you how to get more people to share your Instagram content.
In my opinion, shares are the best form of engagement for your content. They allow you to reach an audience outside of your own followers, which ultimately increases the overall reach of your content.
The tips I discuss in the episode include:
- Providing additional content for free
- Warning others of potential dangers
- Entertaining your audience
- Inspiring your audience
- Being unique
I hope this episode provides you with some actionable tips so that you can now get more people to share your content.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #029 - On today's episode of Social Media Marketing School I am going to be telling you my top tips for writing powerful Facebook Ad headlines.
With the most important component of a Facebook ad being the creative, in a close second, comes the headline.
There's only enough room for approximately 7 words, so you need to be straight to the point and use your words wisely.
The tips I mention include:
- Reinforce your brand message
- Emphasize sales and offers
- Use a Call-To-Action
- Explain your product further
- Highlight your unique selling point
I hope this episode provides some actionable steps so that you can now go and write the perfect Facebook Ad Headline.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #028 - On today's episode of Social Media Marketing School I am going to be teaching you how to give you content more personality.
Your content could contain all the greatest value the industry has to offer, but if it's not interesting because it lacks personality, then nobody is going to read it.
So, in the episode I discuss the importance of the following points:
- Telling a story within your content
- Eliciting an emotional response
- Having a personal interest in the content you create
- Writing just as you would talk (being true to yourself)
I hope this episode provides you with some actionable tips so that you can now go out and give your content more personality!
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #027: In today’s episode of Social Media Marketing School, I am going to be teaching you how to dominate Instagram Stories.
Instagram stories are still a hugely underutilized part of the platform. Why? People are afraid to get personal in their stories and aren’t engaging with their audience.
Stories need to be playing a big roll in your content strategy and if they aren't at the moment this episode will really open your eyes to some different techniques you can use.
In the episode I discuss how you can use the below 5 stickers to really start engaging with your audience and possibly gain a few clients along the way:
- Quiz
- Poll
- Questions
- DM Me
- Countdown
I hope this episode provides some actionable tips and now you can go and crush Instagram stories.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #026 - In today's episode of Social Media Marketing School I am going to be answering the adage question "Should my business be using Facebook Ads or Google Ads?".
Long story short, the answer is both. Facebook Ads and Google Ads are unique and are great for different desired campaign results.
In the episode I cover:
- Introduction to Google Ads
- Introduction to Facebook Ads
- Why you should use Google Ads
- Why you should use Facebook Ads
- Which platform is best for specific campaign requirements
- How you can make Facebook Ads and Google Ads work together.
I hope you enjoy this episode of Social Media Marketing School.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
SMMS #025 - Today's episode is going to be all about how to write the perfect caption for your social media / Instagram post.
When it comes to writing captions there's a time and place for a long caption and there's a time and place for a short caption.
I explain when it's best to use each and also some top tips on what you should include within them to encourage that all-important engagement.
I mention the use of an app called "Flocked" - definitely check it out so that you can always have your caption perfectly formatted.
I hope this episode provides some actionable tips so that you can now go and write the perfect caption for your post.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
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SMMS #024 - On today's episode of Social Media Marketing School, I will be discussing 5 Facebook Ad mistakes that can sink your marketing budget.
The 5 Mistakes I will be discussing are:
- Running ads at all times
- Irrelevant landing pages
- Constantly adjusting your campaigns
- Not testing alternative ad types
- Retargeting already converted customers
I have this episode provides some actionable tips, so that when creating your Facebook ads you don't waste any of your hard-earned money!
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Send me an email: thesmmschool@gmail.com
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SMMS #023 - On today's episode of Social Media Marketing School, I will be teaching you how to find your niche on social media.
Whether you're creating a brand new account, or you're yet to hone in on a specific topic, this episode is perfect for you.
I break the process down into 5 simple steps:
- Identify your interests and passions
- Identify the problems you can solve
- Research your competition
- Determine the profitability of your niche
- Test, test, test
I hope this episode provides some actionable tips so that you can now go and find the perfect niche for your profile.
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Send me an email: thesmmschool@gmail.com
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SMMS #022 - In today's episode of Social Media Marketing School, I will be teaching you how to revive a dead Instagram account. The tips in this episode do however apply to almost every social media platform.
It's scary I know. You have no loyal fans, you're losing followers and you have little to no engagement. But, don't worry.
A dead account is normally down to one of two reasons:
- You have a traffic problem (nobody is visiting your profile)
- You have a follower conversion problem (nobody is clicking follow)
In this episode, I tell you how to combat both of the above.
I hope you learn some actionable tips so that you can go and bring your dead account back to life or if it hasn't happened yet, be prepared for when it does.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
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SMMS #021 - On today's episode of Social Media Marketing School, I will be answering the most common question when it comes to Instagram - How does the Instagram algorithm work?
In short, the algorithm relies on 3 primary ranking signals, all of which I discuss on the episode:
- Relationship
- Interest
- Timeliness
And, the feed ranking relies on 4 key engagement factors:
- Likes
- Comments
- Shares
- Views
How do you achieve all of the above? Don't worry, I also provide some key tips on how you can work with the Instagram algorithm to ensure your content is getting the maximum amount of eyeballs!
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
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SMMS #020 - Today's episode of Social Media Marketing School is all about how to record the perfect Instagram live (or a live stream on any social media platform).
There are multiple tips and tricks I talk about but the main points are as below:
- Practice makes perfect (your first attempt will SUCK!)
- Have a plan before going live
- Invest in some equipment
- Think about your lighting and background
- Be yourself
- Engage with your audience
I hope you finish this episode having learned some valuable, actionable tips so that you can then go and crush your own Instagram Live!
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Send me an email: thesmmschool@gmail.com
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SMMS #019 - On today’s episode of Social Media Marketing School, I’m going to be teaching you how to write the perfect headlines for your content.
Specifically, I will be talking through the following tips:
- Forcing people to read onwards
- Creating curiosity using emotional trigger words
- Keeping your headlines simple
- Telling your audience what they will achieve
- Coupling your headline with compelling visuals
I hope this episode teaches you some actionable skills that you will be able to apply so that you too can now write the perfect headlines for your content.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
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SMMS #018: On today’s episode of Social Media Marketing School, I’m going to teach you how to increase your social media engagement rate with one simple trick.
That simple trick being… SHOW YOUR FACE.
But why? Find out in today’s episode.
I also talk through the below points in more detail to give some actionable steps on how to grow the personality of your page:
- Allowing your audience to get to know who you are and what you do.
- How to build a relationship with people who frequently comment on and like your content.
- Taking the time to listen, and speaking to followers in the DMs
- Showing behind the scenes on your Instagram stories
- Featuring your biggest fans on your story to encourage engagement
I hope this episode provides some actionable tips so that you can now go off and make your engagement skyrocket.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
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SMMS #017 – On today’s episode of Social Media Marketing School I am going to be talking about one of the oldest arguments when it comes to content creation: Should you focus on quality or quantity?
In the episode, I explain why I believe quantity to be the solution to your problems. I know many of you will disagree on my stance but I hope with my explanation as to why you will see my side of the story!
At the end of the episode, I also provide 10 awesome content ideas for those of you who may be struggling with some inspiration as to where to start.
I hope you all enjoy this episode of social media marketing school.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
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SMMS #016 – On today’s episode of Social Media Marketing School, I am going to be talking about the common mistakes that are made when people are trying to monetise their Instagram accounts.
I talk through the following points:
- Neglecting the needs/wants of your audience
- Assuming the knowledge of your followers
- Monetising your account too early/late
- Lack of strategy and an Instagram sales funnel example
The list could go on for days but I wanted to try and fit them all into a 15-minute podcast episode!
I hope this episode broadens your knowledge and now you will know what not to do when monetising your Instagram account.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
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SMMS #015 – Today’s episode is all about how to increase your reach on Instagram.
To increase your Instagram following, to grow your audience, you need more people to see your content. Increasing your reach is doing just that.
I start the episode by talking through the Instagram algorithm so that you can understand the mechanics as to why your post will be pushed to a wider audience.
I then talk through the following tactics:
- Using checklists
- Creating how-to / implementable process content
- Posting at the same time every day
- Creating relatable, emotional content
- Having a Call-To-Action
- Creating an irresistible cover slide
I hope I’m able to teach you some actionable lessons so that you can now go out and increase your Instagram reach.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
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SMMS #014 - In today's episode of Social Media Marketing School, I am going to be talking through methods on how to grow your business on Instagram.
I specifically break down the episode into the following segments:
- Creating a compelling pitch statement
- Owning your traffic on social media
- Creating a lead magnet
- Showcasing your success and testimonials
- Making referrals on Instagram inevitable
I hope you get some learn some actionable lessons in this episode so that you can now go out and grow your business using Instagram.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
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SMMS #013 - In today's episode of Social Media Marketing School, I talk about how to craft the perfect Instagram bio so that you can convert more profile visits into followers.
Your bio needs to be 4 lines long and can include up to 150 characters.
I have found the best way to craft the bio is by splitting those 4 lines into 4 different sections:
- Story
- Positioning
- Credibility
- Call To Action
If you’re able to implement those four points into your bio then you will see your follower conversion rate on Instagram increase dramatically.
I hope you enjoy this episode of social media marketing school.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
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SMMS #012 - On today’s episode of Social Media Marketing School, I am going to be talking through the do’s and don’ts of Instagram growth.
Everyone has their own tactics for growing on Instagram but throughout my journey so far, what I explain in today’s show, has greatly attributed to my Instagram growth.
I talk through the do’s and don’ts of:
- Content
- Engagement
- Morals
Please note that this episode is for those who are SERIOUS about their Instagram growth, personal brand, and business. This is not for the average, everyday user.
If you truly want to grow on Instagram, then you must be following all of the do’s and avoiding all of the don’ts.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
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SMMS #011 – On today’s episode of Social Media Marketing School, I am going to be talking about how you can use TikTok to Benefit Your Business.
Assuming you haven’t been living under a rock you will be aware that TikTok is the newest trend in social media with more than 800 Million Active Users Worldwide. You may simply think it’s a fad for Gen Z, but that couldn’t be further from the truth. TikTok is a branding and advertising haven.
In this episode I discuss:
- How to create the best TikTok content for your business.
- The benefits of user-generated content on TikTok
- The different forms of advertisement on TikTok: Brand Takeovers/Native Ads/Branded Lenses/Sponsored hashtag challenges
- Influencer marketing on TikTok
I hope this episode was helpful and that you can now go away, implement what I’ve taught and crush it on TikTok with your business.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
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SMMS #010 – On today’s episode of Social Media Marketing School, I am going to be talking about how polls on Instagram and LinkedIn can benefit your business.
Polls on Instagram stories aren’t a new feature. However, through my experience, I have found that brands aren’t using them to their full potential.
Polls on LinkedIn are a completely new feature. There is so much potential here as when a new content type is released on a platform, the engagement rates are remarkable. As a business owner, you NEED to be making the most of LinkedIn polls why the potential is there!
In this episode I discuss how polls can:
- Uncover audiences’ top goals
- Find out the type of content your audiences prefers
- Gauge interest in new product or service concepts
- Qualify prospects
- Discover knowledge gaps
- Research emerging trends
- Determine audience make-up
I hope this episode was helpful and that you can now go away, implement what I’ve taught, and crush it with Instagram and LinkedIn polls.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
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SMMS #009 – On today’s episode of Social Media Marketing School, I am going to be talking about how Instagram hashtags work and the steps you should be taking in order to increase your hashtag reach.
Instagram hashtags are complicated. You may think you simply put 30 of the largest hashtags at random in your caption and away you go. But that couldn’t be further from the truth.
You have to be incredibly strategic with the content you produce, the visuals you create and each individual hashtag you select.
In the episode we discuss:
- What Instagram hashtags actually are
- How Instagram hashtags work
- Common Instagram hashtag mistakes
- How to select your hashtags and the hashtag pyramid
- How to fix your current hashtag strategy
I hope this episode was helpful and that you can now go away, implement what I’ve taught and, consequently dominate Instagram hashtags!
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: thesmmschool@gmail.com
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SMMS #008 - In today's episode of Social Media Marketing School, I am going to be telling you how to dominate the Instagram algorithm in 2020!
Please note that theory is based on my OWN experience and is NOT official data.
The algorithm has always been confusing to many, yet it’s something we all wish we understood.
So how does the Instagram algorithm work?
From what I have found, the algorithm ranks your account as a whole. And, your account rating is based on the content you produce and the interactions you have with other accounts.
In the episode, I tell you how to create winning content and have the right interactions, so that you can dominate the algorithm.
I hope you enjoy this episode of social media marketing school.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
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SMMS #007 - In today's episode of Social Media Marketing School, I am going to going through the basics of advertising on your LinkedIn Business Profile!
We hear so much content on Facebook Ads nowadays (yes, they are brilliant), but I feel this leaves LinkedIn ads often neglected.
In the episode I discuss:
- How to create a LinkedIn Business Profile
- How to create your LinkedIn ads
- The types of LinkedIn ads you can use (LinkedIn matched audiences)
- How to split test your ads (so that you're able to create the perfect LinkedIn advertisement campaign)
- My favourite types of LinkedIn ads to create
I know this is only a brief introduction to the tool however, for those of you who have never heard of LinkedIn before this is a great place to start.
I hope you enjoy this episode of social media marketing school.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
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SMMS #006 – On today’s episode of Social Media Marketing School, I am going to be talking you through the tips and tricks I use, so that I never run out of social media content ideas.
Whether you’re posting daily on Instagram, LinkedIn, Twitter or YouTube, after listening to this podcast and implementing the tools and tactics I walk you through, you’ll never run out of content ideas.
I know, from experience, that when you are posting on social media every single day, coming up with content ideas can be incredibly difficult when you don’t have the proper processes in place.
The three main tools I talk about are:
- Feedly
- Quora
- Your own experiences and listening to your audience
I hope this episode assists you with perfecting your content strategies and curating an abundance of content ideas.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
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SMMS #005 - In today's episode of Social Media Marketing School, I am going to be teaching you how to gain your first 1000 followers on Instagram!
When you’re new to Instagram you obviously want to reach that all desired 1000 followers but, oh my it’s tough.
The first 10, 100, and 1000 followers are actually the hardest to obtain.
This may seem unusual to some, but your content isn’t going to be the factor that gains your first 1000 Instagram followers. What will, is your engagement.
Engagement is KEY. You need to seek out your tribe because as a small account they aren’t going to find you.
So, in this episode, I talk you through the Dos and Don’ts of engagement on Instagram.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
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SMMS #004 - In today's episode of Social Media Marketing School, I am going to be sharing 5 apps that are going to help supercharge your Instagram growth!
Throughout my time on Instagram I have used countless apps to try and increase my productivity with content creation, analyse my Instagram analytics, help schedule/plan my content, and stay on top of all of my ideas!
With so many out there it can be overwhelming, but I have managed to narrow it down to my 5 favourites:
- Trello
- Adobe Illustrator
- Flocked
- Notes
- Ninjalitics
I hope you will all go out and give these apps a go because I am a huge advocate of them all.
Although they don't instantly grow your following (i.e. generate instant followers - if you're hoping for this you have the wrong attitude) they will certainly assist your Instagram growth.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
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SMMS #003 - In today's episode of Social Media Marketing School, I am going to be teaching you How To Build A Social Media Marketing Strategy.
We all throw around the term ‘social media marketing strategy’ and we all know we need one.
But, how many of you listening to this have actually built and followed one?
If you haven’t it can be incredibly overwhelming, so I thought I’d record this episode to tell you how to build a social media marketing strategy of your own!
A summary of the points I mention are as follows:
- Set meaningful goals
- Research your target audience
- Establish your most important metrics
- Analyse your competition
- Create and curate engaging content
- Make timeliness a top priority
- Assess your results and optimise
I hope you take on board the points I mention in this episode and I trust you will be able to go ahead and take action!
Follow me on Instagram: https://www.instagram.com/themarketingethan/
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SMMS #002 - In today's episode of Social Media Marketing School, I am going to be discussing '6 Reasons Why You Aren't Growing On Instagram'.
When you're devoting all of your time and effort to the platform it's incredibly frustrating when the content you've spent hours creating gets minimal engagement or you simply aren't growing your audience on Instagram.
When I first joined the platform I had to continuously ask myself the question 'Why am I not growing on Instagram?'
And, I soon came up the with the following 6 points which I discuss in detail throughout the episode:
- Your page is not optimized
- You're not listening to your audience
- You're not consistent
- You're boring (sorry)
- You're copying other creators
- Your content is rubbish (sorry again)
I hope you take on board the points I mention in this episode and I hope you feel these are some great tips on how to grow on Instagram.
Follow me on Instagram: https://www.instagram.com/themarketingethan/
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SMMS #001 - Welcome to the first-ever episode of Social Media Marketing School.
In this episode, Ethan kicks it off by talking about the desired by all topic of 'How to monetize your Instagram account'.
In particular, the monetization process is broken down into 3 different models:
- Do it yourself products
- Done with your products
- Done for you products
Making money on Instagram takes time, a very long time in most cases. It's not something you can rush into or expect from the get-go.
I hope you enjoy the first-ever episode of many, many more to come.
Follow me on Instagram: https://www.instagram.com/ethancbridge/
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