Marketing Today - Monash University Australia: Recent Episodes

Peter Wagstaff

Marketing news, interviews, trends, discussion and opinions, fresh from Monash University's Department of Marketing (Melbourne, Australia) every week.

Marketing Today, Episode 95, from Monash University, Melbourne Australia. Featuring:

Wags and Col "on the couch", discussing the following topics:
The recent Old Spice campaign;
World Vision's parody of Old Spice by Tim Costello;
... and a discussion on some good and bad marketing we've seen recently.
Song of the week: Farrad, "Keep Your Head Up".

Our voice feedback number is +61 3 9903 1199 - call us!

Marketing Today, Episode 94, from Monash University, Melbourne Australia. Featuring:

Wags and Col "on the couch", discussing the following topics:
Businesses, politicians and jounalists misunderstanding new media;
The CLEW Index;
Cigarette "blanding";
Hidden Pizza Restaurant.
Song of the week: In the Cinema, "Midday Refuge".

Our voice feedback number is +61 3 9903 1199 - call us!

Marketing Today, Episode 93, from Monash University, Melbourne Australia. Featuring:

Wags and Col are joined by Tracey "on the couch", discussing the following topics:
Marketing issues surrounding the F1GP, including Lewis Hamilton and his Mercedes burnout, Mark Weber's "nanny state" comments, Kubica can't drive;
Col's recent experience at the Apple Store;
Free iPhones for all?; and
Listener feedback.
Song of the week: Vitamin D, "The Summer Crossing"

Our voice feedback number is +61 3 9903 1199 - call us!

Marketing Today, Episode 92, from Monash University, Melbourne Australia. Featuring:
* Wags and Col "on the couch", discussing the following topics: + Airlines - does "sex sell"? + The porn industry innovating again with 3D TV; + Listener feedback from Adam, Peter and Greg; + Old Spice - the old and the new; + Kimberley Clark, Kotex and the "V-word"; + The Hawthorn Football Club taking a swipe at Myki; + Myki, Metlink and segmenting the fare-evader market.

Song of the week: Adrina Thorpe, "Everything Changes", from http://www.musicalley.com/

Our voice feedback number is +61 3 9903 1199 - call us!

Marketing Today, Episode 91, from Monash University, Melbourne Australia. Featuring:

The long awaited return of Wags and Col "on the couch", discussing topics as diverse as Toyota, Tiger Woods and Tag Heuer, USA tourism, saving water in the garden, the latest Nielsen online data, McDonalds and Weight Watchers, and Grill'd vs Nandos!
Song of the week: 46 Bliss, "In a Long Time", from http://www.musicalley.com/

Our voice feedback number is +61 3 9903 1199 - call us!

A brief announcement.

Join the Julian Cole Facebook Fan Page and he'll get a Facebook tattoo.

Marketing Today will return with a regular episode in a few days.

Marketing Today, Episode 90, from Monash University, Melbourne Australia. Featuring:
* A Skype chat with "Col in Cambridge"; * Song of the week: BJ Lloyd and the Cold December, "The Messenger", from http://www.musicalley.com

Our voice feedback number is +61 3 9903 1199.

Marketing Today, Episode 89, from Monash University, Melbourne Australia. Featuring:
* The long-awaited return of the podcast, after a few months in "recess"! * Special guests this week are Daniel Oyston (The Oyster Project), Zac Martin (Pigs Don't Fly), and Donald Trump. * Song of the week: Dr Chaotica, "The Ballad of Stephen Conroy", from http://www.musicalley.com

Our voice feedback number is +61 3 9903 1199.

Marketing Today, Episode 88, from Monash University, Melbourne Australia. Featuring:
* This week's marketing news in brief; * The Oyster Report (thanks to Daniel Oyston); * A chat with Col on the Couch, about brands and airlines; * Song of the week: Ingrid Michaelson, "You and I", from http://music.podshow.com/

Got something to say? Call us on +61 3 9903 1199.

Marketing Today, Episode 87, from Monash University, Melbourne Australia. Featuring:
* This week's marketing news in brief; * The Oyster Report (thanks to Daniel Oyston); * A chat with Col on the Couch, about all things $$$ - money, pricing, etc; * Song of the week: The Beautiful Girls, "La Mar", from http://music.podshow.com/

Our voice feedback number is +61 3 9903 1199.

Marketing Today, Episode 86, from Monash University, Melbourne Australia. Featuring:

This week's marketing news in brief;
A chat with Julian Cole from The Population, on his efforts to hijack a Social Media campaign;
Song of the week: 46bliss, "The Way You Are", from http://music.podshow.com/

Our voice feedback number is +61 3 9903 1199.

Marketing Today, Episode 85, from Monash University, Melbourne Australia. Featuring:
* This week's marketing news in brief; * A chat with Col on the couch, covering Victoria's bushfires and marketers' responses - (philanthropic or opportunistic?), Manchester United, and Green Marketing; * Song of the week: Jason Moss, "Face My Fears", from http://music.podshow.com/

Our voice feedback number is +61 3 9903 1199.

Marketing Today, Episode 84, from Monash University, Melbourne Australia. Featuring:
* A five-minute wrap of this week's marketing news; * A chat with Oyster and Zac, about Twitter, building a brand on social media, this week's Oyster Report, and how to graduate like a rock star; * Listener feedback; * Song of the week: Panic at the Disco, "The Only Difference Between Martyrdom And Suicide Is Press Coverage", from http://music.podshow.com/

Our voice feedback number is +61 3 9903 1199.

Marketing Today, Episode 83, from Monash University, Melbourne Australia. Featuring:
* The Oyster Report; * Col on the Couch, discussing the latest ABS report, newspapers, Connex, and Daisy the cow; * Song of the week: David Cloyd, "Never Run", from http://music.podshow.com/

Our voice feedback number is +61 3 9903 1199.

Marketing Today, Episode 82, from Monash University, Melbourne Australia. This episode is a special summer joint podcast with Jake and Nat from the Gen Y Marketing podcast, and Zac from Pigs Don't Fly. We discuss:
* Chrysler and the Car Bailout program; * Wikipedia; * Akoha; * Credibility gained from being on Twitter, or even from having a Marketing Degree! * Song of the week: Turnpage, "Chapters", from http://music.podshow.com/

Our voice feedback number is +61 3 9903 1199... call us!

Marketing Today, Episode 81, from Monash University, Melbourne Australia. Features Wags and Col on the couch, discussing:
* Microsoft, internet filtering, Scott's College Sydney, ANZ Bank advertising, Czech brothels, Ladybird Organic vegies, Reho Travel, Connex, bottled water for dogs, and everything else you can imagine! * Song of the week: Geoff Smith, "My Own Merry Christmas", from http://music.podshow.com/

Call our voice feedback line on +61 3 9903 1199.

Marketing Today, Episode 80, from Monash University, Melbourne Australia. Features Wags and Jules discussing:

Julian's move to The Population;
All things SMM (Social Media Marketing);
Beerspheres;
Song of the week: Nathan Wheldon and the Two Timers, "This Feeling", from http://music.podshow.com/

Did you know that you can leave us voice feedback via +61 3 9903 1199?

Marketing Today, Episode 79, from Monash University, Melbourne Australia. Features Wags and Col on the couch, discussing:
* Fosters "Beergate"; * More feedback from Warwick on Microsoft vs Apple, and Wags' view on the next phase of their campaign; * Amazon's frustration-free packaging; * The Oyster Project; * Song of the week: Ingrid Michaelson, "Be OK", from http://music.podshow.com/

Our feedback line is +61 3 9903 1199 - please call us!

Marketing Today, Episode 78, from Monash University, Melbourne Australia. Features Wags, Col and Rick on the couch, discussing:
* Microsoft; * Cars, bikes and public transport; * ... and bankers. * Song of the week: Geoff Smith, "Bohemian Financial Rhapsody", from http://music.podshow.com/

Call us on +61 3 9903 1199 to have your say.

Marketing Today, Episode 78, from Monash University, Melbourne Australia. Features Wags, Col and Rick on the couch, discussing:

Microsoft;
Cars, bikes and public transport;
... and bankers.
Song of the week: Geoff Smith, "Bohemian Financial Rhapsody", from http://music.podshow.com/

Call us on +61 3 9903 1199 to have your say.

Marketing Today, Episode 77, from Monash University, Melbourne Australia. Features:
* Wags and Col on the couch, discussing: + Marketing Magic: Microsoft; + Marketing Mongrel: Immigration Department; + Citroen (thanks Brent!) and Ford; + And lots of other rubbish!

Song of the week: Natives of the New Dawn, "Good Day", from http://music.podshow.com/

Our listener feedback number is +61 3 9903 1199. Call us!

Marketing Today, Episode 76, from Monash University, Melbourne Australia. Features:
* Zac and Simon on the couch, discussing: + The latest Microsoft advertising campaign; + Trent from Punchy.

Song of the week: Dona Oxford, "He's My Baby", from http://music.podshow.com/

Call us on +61 3 9903 1199 to have your say.

Marketing Today, Episode 75, from Monash University, Melbourne Australia. Features:

A chat with Col on the couch, including issues such as:
Listener feedback from Oyster and Roger;
Omega and one-hundredth of a second;
Bigpond and Uluru in Second Life;
Highlights of an interview with Clinton Squires from InterfaceFLOR.
Song of the week: Buck Cherry, "Sorry", from http://music.podshow.com/

Call us on +61 3 9903 1199 to have your say.

Marketing Today, Episode 74, from Monash University, Melbourne Australia. Features:

A Skype chat with Julian Cole, including issues such as:
Viral "rockstars";
The Aus Social Media Revolution;
Company blogging (GM Fastlane and Gateway Credit Union).
Song of the week: Dave Stewart and his Rock Fabulous Orchestra, "Lily Was Here", from http://music.podshow.com/

You've got a voice on this podcast, too! Call +61 3 9903 1199 to contribute to the discussion.

Marketing Today, Episode 73, from Monash University, Melbourne Australia. Features:
* After last week's criticism of the Australian media's treatment of Qantas we had some feedback from Warwick, a Monash journalism student. So we invited him in to sit on the couch and chat with Col and Wags about his views on the issue! * On this episode we also discuss Woolworths' new logo. * Wags continues the conversation with Joseph Jaffe about his excessive demands on Delta Airlines. We refer to Julian's initiative in the Aussie Blogger Forum. * Song of the week: Positiva Records, "Essential Club Anthems Remix", from http://music.podshow.com/

Want to join our conversation (as Warwick did)? Call us on +61 3 9903 1199.