The Mind of A Marketer w/ Ryan Stewart: Recent Episodes
Ryan Stewart
What's working in marketing RIGHT NOW. A deep dive into real marketing problems and the solutions to fix them.
If you're in the B2B space, LinkedIn is a gold mine for lead generation. You don't need to create video or do cringy dances, you just need to create content, consistently. In this video, I'll break down the strategy I use to consistently go viral on LinkedIn in 2024 and get leads and clients.
Want more of my private trainings and templates? Join The Blueprint: https://theblueprint.training
0:00 - Why LinkedIn?
1:02 - What's we'll cover
2:20 - LinkedIn Setup Hacks
7:10 - LinkedIn Content Hacks
13:00 - LinkedIn Copywriting Hacks
18:18 - LinkedIn Lead Gen Hacks
20:42 - Get the LinkedIn templates
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If you want to make money as an agency in today's market, your best bet is to specialize in a single type of niche. This will allow you to get better results and stand out in a competitive market. There's a ton of ways to find a good niche to attack, but in this video Ryan breaks down 3 SEO niches that are GUARANTEED to make you $1m this year in revenue.
Want more content like this? Join The Blueprint Training: https://theblueprint.training
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Save time figuring Local SEO by yourself and grab my Local SEO bootcamp for agencies: https://blueprint.spiffy.co/checkout/local-seo-bootcamp-1
Let's talk about the significance of local SEO for SEO agencies, especially for clients like lawyers, plastic surgeons, dentists, and home service providers.
From onboarding, competitor research, Google Business Profile optimization, citation management, review management, website architecture, and localized content creation.
his 15-minute video will get straight to what an irresistible SEO offer should be about.
KEY NOTES:
00:00 - Introduction to Local SEO
01:37 - Onboarding Process
02:25 - Competitor Research
03:11 - Google Business Profile Optimization
05:24 - Optimizing Local Profiles
06:05 - Local Rank Tracking
06:49 - Citation Management
07:33 - Review Management
09:34 - Website Architecture
11:48 - Creating Localized Content
13:16 - Local Link Building
13:16 - Conclusion and Offer
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Want to build a 7 figure agency? You need to specialize. That means you need to drill into a specific niche and exploit it. In this video, Ryan walks through his framework to help you find a niche for your agency that will make money right out of the gate.
Like this video? This is the exact type of training you can expect from The Blueprint Training. Ryan teaches growth strategies to a private community of agencies, freelancers and consultants. Join now for just $199: https://theblueprint.training
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Grab my Local SEO bootcamp for agencies: https://blueprint.spiffy.co/checkout/local-seo-bootcamp-1
This video holds an actionable strategy to help you dominate the Google Maps pack and increase your online visibility.
I'll show you how to overcome proximity and competition challenges, and how different businesses - from coffee shops to attorneys - can adapt their approaches to succeed in expanding their local ranking radius on Google.
KEY NOTES:
00:00 - Introduction to Expanding Ranking Radius
00:55 - Service Area vs. Service Location
02:29 - Challenges of Proximity
03:19 - New Service Locations Strategy
04:11 - Identifying Target Areas
04:54 - Understanding Client Service Areas
06:22 - Limitations of Ranking Radius Expansion
07:16 - Paid Ads as a Strategy
08:03 - Engagement and Questions
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Want to build a 7 figure agency? You need to specialize. That means you need to drill into a specific niche and exploit it. In this video, Ryan walks through his framework to help you find a niche for your agency that will make money right out of the gate.
Like this video? This is the exact type of training you can expect from The Blueprint Training. Ryan teaches growth strategies to a private community of agencies, freelancers and consultants. Join now for just $199: https://theblueprint.training
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I have been offering SEO to clients for 15 years. It pains me to say it, but SEO has changed dramatically and it does NOT have the same impact that it used to. Now, I am not saying it's done - but I am saying we need to change our approach if we want to stay in business. In this video, I cover the changes happening with Google in front of our eyes and how you need to adapt your strategy in order to win.
Want to work with me? Join my program for agencies only: https://theblueprint.training/
CHAPTERS
00:00 - Setting The Table
01:27 - Most SEO Data is Misleading
04:52 - Examining an eCommerce SERP Result
06:48 - Solution 1
07:47 - Examining a Local SERP Result
11:30 - What can you do?
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In this video Ryan covers a real client case study where his team generated almost $500,000 in revenue off of $60,000 in marketing spend. He goes into behind the scenes detail on the PPC and SEO strategies used to generate this revenue.
Want more trainings like this? Join The Blueprint Training for just $199: https://theblueprint.training
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If you offer SEO as a service in 2025, you HAVE TO WATCH THIS VIDEO! It covers the only way to grow an SEO Agency in 2025, through a productized service offering.
🚀 Want more of Ryan's time? Join his community for agencies only: https://theblueprint.training/
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The 5 Stages Of Awareness are critical to getting your paid traffic campaigns dialed in.
Most agencies and digital businesses are simply creating mobile billboards trying to jam their services down the market's throat.
This episode explores how to understand customer intent and apply an advertising strategy that makes sense.
Want more of Ryan's time? Join The Blueprint Training: https://theblueprint.training/
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Today we're doing a detailed tutorial on predicting traffic and potential leads for local businesses aiming to rank in the Google Maps pack.
Focusing on a criminal defense attorney targeting "Miami DUI attorney," we'll be discusses the limitations of traditional SEO tools and introducing the Traffic Projection tool.
This tool helps create accurate forecasts by analyzing competitor data, selecting relevant keywords, and applying click-through rate calculations.
It's very important to precisely forecast for SEO campaigns and present these projections effectively to clients, which is exactly what you'll see in today's video taking on as an example the legal sector.
Build local SEO forecasts: https://trafficprojection.com
KEY NOTES:
00:00 - Predicting Traffic & Leads From Ranking In The Google Maps Pack.
02:52 - Selecting Competitors for Analysis
04:36 - Applying Click-Through Rate Calculations
05:21 - Forecasting Based on Current Keywords
08:33 - Iterative Process for Accuracy
09:14 - Value of Local Keywords in Forecasting
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Local SEO has traditionally not been a focus of our agency...until recently.
The Local Maps Pack has made a total resurgence in the SERPs, accounting for a large majority of traffic and leads for local businesses.
With Google's latest developments to their AI Search (SGE), the Maps Pack remains a prominant feature that appears to be safe for the future.
Watch as Ryan breaks down the best way to attack local SEO right now.
🚀Want more of Ryan's time? Join his community: https://theblueprint.training/
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Join Ryan in this video as he delves into the future of real estate SEO and how you can rank in 2024. With rapidly changing search algorithms, his BIG, comprehensive SEO strategy will surely help you stay ahead of the game in terms of your online presence.
Tune in and watch until the very end as Ryan answers some intriguing questions and provides valuable tips and insights
🚀Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
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If you offer SEO services to clients, you need to be adopting AI as a part of your content process. It not only speeds things up, but dramatically reduces your costs. The key is having an AI content creation process that doesn't sacrifice quality.
In this video, Ryan walks you through the process his agency uses to create SEO content for 50+ clients at scale. This exact process is available for you (along with SOPs and templates) inside of The Blueprint Training.
Want access to Ryan's step by step training for agencies? Check out The Blueprint Training: https://theblueprint.training
Watch my tutorial on using ChatGPT to create SEO content: https://www.youtube.com/watch?v=zfs4VOhyRR4
KEY MOMENTS:
00:44 - The two most important keys to create content at scale.
01:15 - Our end-to-end content creation process.
01:55 - The four sources used to generate content topics
06:27 - Building a content brief and using ChatGPT
08:44 - The steps involved in formatting, optimizing, and publishing content using SEO tools and human editing.
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Amidst economic uncertainties, rapid technological advancements, dwindling purchasing power, and soaring inflation rates, the struggle to make ends meet has become all too common. In the midst of these challenges, many agency owners are left wondering whether running an agency business is still a viable pursuit.
Join Ryan in this enlightening video as he delves into the burning question on every agency owner's mind: Is running an agency business still worth it?
Here, Ryan will conduct an in-depth comparison between the traditional agency model and the new business model, shedding light on the distinct efficiencies of each when it comes to scaling your agency business.
Make sure to tune in and watch until the very end to gain valuable insights into the current industry landscape and to address the pressing challenges faced by agencies and consultancies today.
Want more of Ryan's time? Join his community: https://theblueprint.training/
KEY MOMENTS:
00:00 Introduction on Agency Owners: Not Making Money? Here's Why
01:06 Why running an agency still a good business model
04:27 Traditional model vs New model: Selling Methods
13:27 Traditional model vs New model: Scaling Methods
25:02 Traditional model vs New model: Lead Generation
26:20 How to market through SEO
28:44 Pillars of Agency Building
32:11 Final Thoughts
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As we got used to the concept of product market fit, it doesn't directly apply to service-based businesses. And so, to keep our business up and running and prevent it from being stagnant, it's vital to constantly evaluate if we are delivering what our clients truly need.
Join Ryan in this video as he discusses and demonstrates how you can adjust your offer market fit to ensure the winning for your clients and staying ahead of the curve and ahead of the market. So tune in and explore the power of offer market fit and its transformative potential for your business!
Want more of Ryan's time? Join his program:
https://theblueprint.training/
KEY MOMENTS00:00 Introduction on Product/Market Fit...for Service Businesses
00:20 Product Market Fit vs Offer Market Fit
01:28 Adjusting Offer Market Fit Demo
06:13 Option #1
08:27 Option #2
08:33 Option #3
10:28 Option #4
12:37 Final Thoughts
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Want to learn the full LinkedIn lead generation system? Find out about our 1 time only training for agencies, freelancers and consultants here: https://bit.ly/3OYEOL2
KEY MOMENTS
01:20 - LinkedIn is the only social network built for business
03:14 - LinkedIn is the only social network that gives viral organic reach
04:25 - LinkedIn is a full PLATFORM for doing business
05:55 - LinkedIn does NOT require a following
07:03 - How Ryan uses LinkedIn to generate leads
08:10 - How Brendan uses LinkedIn to generate leads
10:20 - What the LinkedIn algorithm is looking for
14:53 - If you talk to everyone, you talk to no one
18:43 - If you can't be consistent, don't bother
21:10 - The copywriting framework that guarantees success
28:04 - Learn the full framework from us
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With the growing demand for specialized services, there are plenty of opportunities to start a service-based business. Some examples of service-based businesses include consulting, coaching, accounting, legal services, marketing, web design, and software development.
In this video, Ryan will share his secrets how he build his service-based business.
Watch this 2 part video and learn from Ryan himself an informative tips and valuable information about money making strategy in 2023.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
KEY MOMENTS
0:00 Introduction To The BEST Online Business to Start in 2023
1:46 Service-Based Business
2:15 Reasons Why You Should Build a Service-Online
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Search Engine Optimization (SEO) is a crucial component in the success of a SaaS company. With the increasing competition in the digital space, optimizing a company's website for search engines can help to increase visibility, drive organic traffic, and ultimately improve the chances of attracting potential customers.
In this video, Ryan Stewart, will tell us essential ideas about why SEO is important for SaaS companies that are looking to compete and succeed in the digital marketplace.
Want 1 on 1 videos like this? Join my Pro Slack community: https://theblueprint.training/slack-channel/
KEY MOMENTS
0:00 Introduction To "How to Sell SEO to SaaS Companies?"
2:26 Offer Build
3:05 Longer Form Content
6:30 Pitch Box
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A marketing funnel is a process that describes the steps a customer goes through as they move from awareness of a product or service to the point of purchase. The purpose of a marketing funnel is to guide potential customers through the decision-making process and help convert them into paying customers.
In this video, Ryan Stewart will share the Top 3 Performing Funnel that took his agency to the next level. Depending on the specifics of your business or agency, the three funnels that took you to the next level and helped you achieve $2 million in revenue could be tailored to your specific target audience and marketing strategy.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
KEY MOMENTS
0:00 Introduction to The 3 Funnels that Took Our Agency to the Next Level: $2 Million in Revenue!
0:49 What is Funnel?
0:58 VSL Funnel
5:32 Live Presentation Funnel
7:47 Tool Funnel
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For the last 15 years I have helped companies get more traffic from Google Search. I've seen countless algorithm updates and changes, but what we are seeing today is different. Google's commitment to AI is killing their product, and it;s going to have a ripple effect on those of us who sell SEO as a service to clients. In this video, I cover what I believe the future of SEO looks like and how we can navigate that future successfully.
Join Ryan's SEO coaching program: https://theblueprint.training
00:00 - Changes in the SEO industry
00:57 - Google's rush product and AI impact
01:50 - OpenAI's collaboration with Apple
02:45 - Direct searches on platforms like Pinterest, eBay, and Amazon, bypassing Google.
03:41 - Impact of other platforms on search
06:13 - Role of chatGPT and YouTube in search
10:58 - Reputation-based ranking factors
12:33 - Potential threat to Google's dominance.
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What's the secret to B2B marketing in 2023? In this video, marketing entrepreneur Ryan Stewart will explore some of the latest trends in B2B marketing and offer some tips for staying ahead of the curve. Whether you're just starting out in B2B or you're looking to take your business to the next level, these tips will help you stay ahead of the competition!
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
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The agency survey is important to assess the efficiency of the agency and identify areas that need improvements in acquiring more talents, who to hire, and what drives people to hire an agency.
In this video, Ryan Stewart will show you valuable results from his agency survey that you can also replicate so you can evaluate how efficient your agency level is.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
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Search Engine Optimization (SEO) is a crucial component in the success of a SaaS company. With the increasing competition in the digital space, optimizing a company's website for search engines can help to increase visibility, drive organic traffic, and ultimately improve the chances of attracting potential customers.
In this video, Ryan Stewart, will tell us essential ideas about why SEO is important for SaaS companies that are looking to compete and succeed in the digital marketplace.
Want 1 on 1 videos like this? Join my Pro Slack community: https://theblueprint.training/slack-channel/
Support the show
A marketing funnel is a process that describes the steps a customer goes through as they move from awareness of a product or service to the point of purchase. The purpose of a marketing funnel is to guide potential customers through the decision-making process and help convert them into paying customers.
In this video, Ryan Stewart will share the Top 3 Performing Funnel that took his agency to the next level. Depending on the specifics of your business or agency, the three funnels that took you to the next level and helped you achieve $2 million in revenue could be tailored to your specific target audience and marketing strategy.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
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Are you struggling to gain clients on LinkedIn? Look no further!
In this video, marketing entrepreneurs Ryan Stewart and Chris Walker will show you the top tips and tricks for attracting clients on LinkedIn in 2023. This is a must-watch for any business owner or marketer looking to stay up-to-date on the latest trends and strategies.
They will be sharing tips and insights on how to effectively use LinkedIn for marketing, so make sure to tune in. With so many different social media platforms out there, it's important to know where to focus your efforts - and this video will help you make an informed decision about LinkedIn. Don't miss out on the latest information about LinkedIn marketing - watch the video now!
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
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Content marketing is an approach whereby businesses use content - blogs, eBooks, case studies, market research, videos, podcasts, and so on - to attract, engage and convert website visitors.
It's the most cost-effective marketing strategy and can help support a business' long-term objectives, be they brand awareness, lead generation, revenue, or growth. Content without context is just stuff.
As harsh as it sounds, marketing isn't about you. It's not about your brand; it's not about your product, and it's not about what you do. It's all about helping your customers. So constantly give your viewers the context they need to understand your content! In today's video, marketing entrepreneur Ryan Stewart with Chris walker discusses how you solve your client's problem and why you need to have CONTEXT when creating content.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
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Struggling to understand why your website’s conversion rate is so low? Looking for advice on how to increase your conversion rate? If your website's conversion rate is low, it could be because of any number of reasons. In this video, marketing entrepreneur Ryan Stewart will share with you the reasons why your website might not convert as well as you'd like.
Watch this interview with Chris Walker to find out what might be causing your low conversion rate and how you can fix it!
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
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Are you struggling to find enough time in the day to get everything done? In this video, marketing entrepreneur Ryan Stewart will share with you a few tips on how to manage your schedule so that you can be as productive as possible. Learn to set goals, create a weekly plan, and get the most out of your day!
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
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Your agency is one of many. In your sector, there are numerous providers that deliver a variety of services. With so many different agencies serving the same target audience, it’s essential to set yourself apart from the competition. In this video, marketing entrepreneur Ryan Stewart will talk about the keys to the success of your agency right now and HOW to find the RIGHT niche for your agency.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
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In this video, marketing entrepreneur Ryan Stewart will explain his productized SEO services strategy in detail. So if you're interested in learning more about productized SEO services or just want to see how one business operates, then this video is for you!
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
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In order to have a successful content marketing strategy, you need to have a plan. In this video, marketing entrepreneur Ryan Stewart will show you how to build a winning content marketing strategy for your business, and the process of creating a content plan that will help you reach your target audience and achieve your business goals.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
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Introducing ChatGPT, the cutting-edge AI technology that helps you write engaging content with ease. With ChatGPT, you can generate high-quality content optimized for search engines and social media platforms.
In this video, Ryan Stewart will show you how we're using ChatGPT, a machine-learning AI to generate human-like text, which makes it perfect for creating engaging, informative, and entertaining content. Ask ChatGPT to write on a specific topic, and it will use its advanced natural language processing capabilities to generate relevant and informative content. No more writer's block or tedious editing - ChatGPT does the hard work for you, so you can focus on other important aspects of your business.
Try ChatGPT today and see how it can transform your content marketing strategy and drive more traffic and engagement to your website.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
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Building PPC Projections can be tricky but knowing how to forecast your paid search results will help you strategize your keywords, budget, and time to get desired results.
Making projections gives marketers the ability to assess optimization options and study competitors' keywords. It is important to collect as many keywords as possible to plan out the projected results.
In this video, Ryan Stewart will walk us through how we can study a forecast on Paid Search Campaigns utilizing AI and data.
If you want to have an access to the sample data analysis shown in the video, please drop a comment below.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
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In this video, marketing entrepreneur Ryan Stewart will talk about if the SEO business is still worth doing in 2022 as well as some things to keep in mind to run a successful SEO agency.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
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In this video, marketing entrepreneur Ryan Stewart will talk about why he deleted 20,000 contacts from his email list. He will also talk about how drastically email marketing has changed over the years and if email marketing is still worth investing in.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
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In this video, marketing entrepreneur Ryan will walk you through the steps of preparing for a six-figure sale and show you how it can be done without having to spend hours developing an offer.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
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In this video, marketing entrepreneur Ryan will share with you how listening to country music and the storytelling element of country music can help improve your copy tenfold.
If you want to improve your copywriting, try listening to country music! It will help you come up with new ways to tell your story that are so much more compelling than what you were doing before.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
KEY MOMENTS
0:00 Introduction to How Country Music Helps With Copywriting
1:12 Silverado For Sale by Morgan Wallen | Country Music
3:37 LinkedIn Copywriting
4:43 Focus on Ideal Customer Profile
6:33 Incorporate More of a Personal Story Into Your Copy
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Is there anything more aggravating than spending hours creating what you know is amazing content, only for it not to convert? You don't have to worry as in this video, marketing entrepreneur Ryan will walk you through four different tactics to help you get your content to convert better as well as some of the main reasons why your content doesn't convert as well as you expected.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
KEY MOMENTS
0:00 Introduction On PROVEN Tactics To Increase Content Conversion Rate
1:00 First Proven Tactic To Increase Content Conversion Rate
2:00 Second Proven Tactic To Increase Content Conversion Rate
5:37 Third Proven Tactic To Increase Content Conversion Rate
8:02 Fourth Proven Tactic To Increase Content Conversion Rate
9:57 Final Comments On PROVEN Tactics To Increase Content Conversion Rate
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In this video, you will get a behind-the-scenes look at marketing entrepreneur Ryan Stewart strategizing with a gym client. The strategy is based upon Ryan's P-A-S copywriting framework that he has used to help hundreds of clients get more customers.
Ryan will be using his proven method for crafting winning sales copy and helping his client create high-converting ads for social media platforms.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
KEY MOMENTS
0:00 Ads Checklist for Getting Ads Done
7:12 Introduction On Copywriting Ads
7:46 Writing Out Problems
9:13 Connect With Your Audience
10:34 Solution To The Problem and CTAs
15:30 Ad Setups and Optimization
15:58 Track and Manage Your Ads
20:01 Final Comments on Copywriting for Ads
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Paid advertising can be a terrific strategy for local businesses to increase their consumer base and revenue. But in order to do that, you need to know what works best for your business and how to get the most out of your advertisements.
In this video, marketing entrepreneur Ryan Stewart shares how to make paid advertising work for your local business, or if you work with local businesses to get their paid traffic on Facebook and Instagram. It is not just about generating leads—it's about getting people to your site and keeping them there, giving you a boost in rankings and visibility, and ultimately helping you sell more products and services.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
KEY MOMENTS
0:00 Introduction On How To Master Paid Traffic To Grow Your Business
1:46 Using Your Creativity In Running Paid Ads
2:56 Understanding What You Have To Offer to Your Target Audience
5:53 Creating Ads That Solve Problems For Your Customers
10:39 Final Comments on How To Master Paid Traffic To Grow Your Business
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In this video, marketing entrepreneur Ryan Stewart questions the role of SEO in today's marketing mix.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
KEY MOMENTS
0:00 Introduction on Why SEO is Dead in 2022
3:15 SEO Eroding The Search Results
4:27 SEO for E-commerce
9:55 What is B2B Saas?
12:13 Should You Not Do SEO?
12:40 Creating Your Own Voice
13:18 What do SEO Professionals do?
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In this video, marketing entrepreneur Ryan Stewart takes you behind the scenes as he walks a gym client through a powerful marketing strategy you can leverage for your own local business in 2022. This marketing method demands effort and planning, but it is well worth it since it has proven to be the top converting traffic source.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
KEY MOMENTS
0:00 Introduction UNDERRATED Marketing Strategy For Local Businesses in 2022
1:09 One Of The Most Powerful Marketing Strategies | Earned Media
1:40 Marketing With Earned Media | PR, Media, And Influencers
3:10 Marketing With Earned Media | Organic Customer Posts
3:57 Marketing With Earned Media | Organic Search
6:17 Marketing With Earned Media | Partnerships And Co-Marketing Events
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If you apply the right social media marketing strategies and tactics, image ads can be an effective marketing tool to generate more leads.
In this video, marketing entrepreneur Ryan Stewart takes you behind the scenes of the paid media marketing campaigns he runs for his clients, to give you valuable insights on how to get the most out of your marketing efforts.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
KEY MOMENTS
0:00 Introduction to Powerful Tactics to Generate More Leads on Social Media
1:06 Strict Offer Design Process
3:02 Image Conveying An Open Loop
6:00 Final Comments on Powerful Tactics to Generate More Leads on Social Media
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Listen as Ryan implements a full-scale marketing strategy for a gym in Miami with the goal of attracting new members.
This video gives you an inside look at marketing entrepreneur Ryan Stewart as he strategizes with a gym client.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
KEY MOMENTS
0:00 Introduction On Marketing Takeover
2:37 Marketing In Numbers
6:07 How Has This Switch Impacted The Business?
8:55 Next Steps To Do
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Instagram is one of the best-known social media platforms, but it is no longer worth your time and attention to try and get traction there. In this video, marketing entrepreneur Ryan Stewart gives three reasons why you should delete Instagram as well as some suggestions for how you should market your business on other platforms instead.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
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Are you struggling to close more prospects? Then this video is perfect for you. Today, marketing entrepreneur Ryan Stewart will show you the exact Loom pitch he uses so you can close more deals and secure more clients.
The Loom video will walk you through the processes, strategies, and the exact same system that Ryan and his teams use across all his companies.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
KEY MOMENTS
0:00 Introduction On How To Use A Loom Video To Close Deals
1:06 Loom Sales Pitch
2:13 The Process
2:42 The Offer Design
3:22 Client Review Call
3:37 Competitor Research
5:19 Website Quality Audit
6:30 Strategy Deck
6:41 The Content Workbook
12:00 Three Types Of Content
15:53 Writing The Promotional Copy
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Tune in as Ryan takes a local gym through an end to end social media strategy to help get new customers in the door.
In this video, you will get a behind-the-scenes look at marketing entrepreneur Ryan Stewart strategizing with a gym client.
The strategy is based upon Ryan's O.E.P. framework that he has used to help hundreds of clients get more customers.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/
KEY MOMENTS
0:00 Introduction On Marketing Takeover With Owned Channels
1:18 Marketing With Owned Channels
1:35 Instagram Marketing
2:19 TikTok Marketing
3:45 YouTube Marketing
4:46 Email Marketing
5:22 Using Your Phone To Market Your Business
7:00 Final Comments On Marketing Takeover With Owned Channels
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If you’re an attorney, this one simple tactic stands out from the rest in terms of generating leads for your law firm, and that is ranking first in google search. SEO is crucial for you as an attorney because it increases the visibility of your website, which results in increased traffic and the potential to convert prospects into paying clients. In this video, marketing entrepreneur Ryan Stewart discusses how you can use SEO to generate more clients for your law firm.
Want to work with our agency? Sign up for a FREE traffic projection analysis: https://webris.org/traffic-projection-analysis/
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Who is Andrew Tate? And how did he explode on the internet? In this video, marketing entrepreneur Ryan Stewart talks about the top strategies Andrew Tate is using to dominate your attention as well as three things that you can learn and apply to your marketing business.
Join my newsletter now: https://rsc.llc/
KEY MOMENTS
0:00 Introduction On The Top Strategies Andrew Tate Is Using To Dominate Your Attention
0:42 The First Thing You Can Learn From Andrew Tate
2:43 The Second Thing You Can Learn From Andrew Tate
5:01 The Third Thing You Can Learn From Andrew Tate
7:39 Final Comments On The Top Strategies Andrew Tate Is Using To Dominate Your Attention
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A look into our 7 step process for creating high converting lead generating Video Sales Letters that tie together our paid traffic campaigns.
Learn more: https://rsc.llc
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As marketers, we know HOW important content is. Content is the glue that holds everything together — SEO, email, social, and advertising.
Yet, so many companies get content wrong — they end up creating content for the sake of creating content.
What you need is content that drives business value, increasing sales leads and revenue.
The key to creating content that moves the needle is solving problems for customers, instead of focusing on keywords. Ranking isn’t as important as revenue.
In this episode, I will detail the Jobs To Be Done Content Framework that will help keep your website full of potential customers.
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Our simple content framework that requires just 5 pieces of content to fill your pipeline for 90 days.
Timestamps:
0:00 - Skip to the next timestamp
3:08 - Keeping content SIMPLE
4:45 - Solve problems, make money
7:27 - Outcome based content
8:30 - The 5 pieces of content you NEED to create
15:06 - How to find problems to solve
20:14 - Over the shoulder topic ideation
29:43 - Real examples of problem solving content
39:01 - Closing thoughts
42:42 - Audience Q&A
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Getting ghosted sucks.
No, I'm not talking about the dating world where people don't respond to your texts.
I'm talking about in the business world when prospects don't show up to sales calls or answer your emails.
There's absolutely nothing worse than wasting a ton of energy chasing down prospects who never really had any intention on working with you.
Our company (The Blueprint Training) relies on sales calls in order for us to keep growing.
This was a debilitating problem for us. We were generating close too 100 leads per month, but half of them would no-show without letting us know.
It's a tremendous drain on resources and takes a toll on your sales team.
We put our heads together as a team to try and solve the problem.
We came up with 3 things that helped us fix the problem almost immediately (our current sales call show up rate is 80%)
When Adriana asked for help inside of our Pro Slack community, I jumped at the opportunity to share our strategy.
I put together a short video walking you through the 3 part strategy on a whiteboard.
You can check it out here: https://youtu.be/TjuP_-RfY3c
P.S. This is the type of content you expect from The Blueprint Pro Slack community. Whatever you need help with, I got you. I'm running 100% of my consulting through there (and it's only $59...for now).
Sign up here: https://theblueprint.training/slack-channel/
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Ahrefs just announced their new project called Yep, a search engine built for creators. The company has invested over $60m of their own funds into building a search engine that rewards creators by giving up to 90% of revenues generated back to the creators. In this video I cover the details and give you my honest opinion on the outlook of this new search engine.
Timestamps:
0:00 - Intro
01:07 - What we know about the new project
02:21 - The creator revenue split
03:50 - Ahrefs building their own servers
04:25 - Kudos to the Ahrefs team for self funding
05:33 - My reservations about the search engine value prop
08:45 - My reservations about the ad revenue
10:54 - Do I think Yep will be successful?
Want more on demand marketing insights? Join our Pro Community: https://theblueprint.training/slack-channel/
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This episode covers 10 amazing examples of content marketing that drive huge results for the owners. This episode is meant to give you context to understand HOW to create great content that drives real business results.
Timestamps:
0:00 - Intro
1:25 - The Custom Tool / Template
4:12 - The Data Driven Case Study
6:11 - The Thought Leadership Piece
8:41 - The Controversial Stance Piece
11:16 - The Coined Term Piece
13:43 - The Results Driven Case Study
15:32 - The Proper Expert Roundup
18:06 - The Current Events Piece
19:31 - The Engaging Listicle
21:23 - The Properly Formatted Podcast
Need help with content marketing? Hire us at https://webris.org
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Over the last 2 years I've been fire selling all of my businesses and business assets, most of which have sold for a loss. Even though I've sold them for a loss, I'm still making a TON more money. This episode breaks down WHY.
Timestamps:
0:00 - Intro
1:19 - Reason 1 = FOCUS
3:48 - Reason 2 = CASH
8:06 - Reason 3= INTEGRATION
Wanna hire me as a business and marketing consultant? https://go.theblueprint.training/ryanwork-1
Support the show (https://ryanwashere.com)
TikTok has officially reached the point where it's too powerful for your business to continue to dismiss as too young or too irrelevant.
Follow along with my journey on TikTok: https://www.tiktok.com/@ryan_wuz_here
This video breaks down 5 key reasons why I'm jumping ship from platforms like Instagram and investing a ton of time, energy and capital into building a presence on TikTok.
01:45 - What TikTok is NOT good for
04:42 - TikTok content is the best
06:08 - TikTok has the highest organic reach of ANY platform, by far
07:15 - TikTok runs on the interest graph, as opposed to the social graph
08:53 - TikTok's ad platform is coming up fast
10:33 - TikTok offers real human support
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This video covers all of my income streams from 2008 until 2022. It gives a deep dive into how I make my money, as well as recommendations for how you can increase your income. It's a real, honest look at what it takes to build income streams in today's world - discipline, effort, attention and patience. My goal is to provide insight into how much people actually make from their businesses, so you can understand what route you want to take with your life.
00:48 - Who is this for?
03:18 - A look into my income streams from 2008 to 2022
15: 38 - My recommendations on how you can increase your income
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Just about 2 years ago our agency decided to completely change our service. We tore up our 12 month contracts and moved to a short term, focused, productized service. No more custom work. No more monthly deliverables. No more client meetings.
Just the SEO work they needed, nothing more.
We went from scrambling to collect $25k/mo to consistently hitting $150k+ months. We're on pace to do over $2.5M in revenue this year.
How have we been able to make more, while doing less?
Simple - we focused on solving the client's problem and stripped away the rest of the BS.
Not only is our revenue higher, but our client's rankings are through the roof.
We call this new process the SEO Sprint Methodology, and I'd love to you behind the scenes and show you how it works.
No, I'm not going to ask you to opt in to a webinar. I posted it FREE on our YouTube Channel.
Check it out here: https://youtu.be/MOr58l5o_uY
While you're up there, I will ask you to Subscribe to our Channel. I'm posting a ton of helpful content for agencies up there, I promise you're going to love it.Drop me some comments / questions on the video, I'll be answering them all today!
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When NFTs first popped onto my radar in late 2019, my initial reaction was...
"This is f%#$ing stupid".
I didn't "get" them, so I didn't think much about them.
In early 2021, we partnered with a client to create a strategy to launch an NFT project.
The client project forced me to dive deep into the world of NFTs are understand them.
I came to the realization that NFTs are something we all have to pay attention to.
Especially as marketers and business owners - NFTs have already impacting our industry.
NFTs can be a little scary because of how unnatural they feel...Both the technology and why people are paying so much money for a JPEG.
The truth is once you can wrap your head around NFTs, they're not overly complicated. In fact, they're incredibly simple.
To make things easier for you, we put together a video walking you through why NFTs are so important right now, and 6 use cases of NFTs being used in marketing right now.
I promise, if you listen to this episode you'll not only feel better about NFTs, you're going to be excited about them.
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It's a running joke in the industry, but marketing agencies usually suck at marketing themselves. Want my help growing your business? Find out more here: https://go.theblueprint.training/splash
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atch me build a Black Friday campaign for a client. Want me to do campaigns like this for your business? Grab a time to chat here: https://go.webris.org/macro-call-booking1636742507391
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Take a look behind the scenes of an ongoing client campaign where we're using paid traffic + Facebook Groups to generate an overflow of leads.
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- SEO Sprints and and “Done with you” SEO
- How SEO has changed in a good way
- Why content can be a bad investment for both the agency and client
- Why Ryan sold then bought back his agency
- Understand your target customers deficiencies and how you can come in and be of value
- Why being able to say no to clients isn’t a fairytale
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Know your business numbers? If you don’t, you don’t have all the info you need to make the best possible business decision. Hear insights about:
- How Ryan fell in love with digital marketing very early in the field’s existence, and how he scaled up to where he is today
- How The Blueprint Training came to be, and what kinds of SEO training services and resources they offer clients
- Why the key financial mistake Ryan sees agencies making is classifying everything as expenses rather than separating out labor costs
- Why it is crucial to know your business numbers like profit margins, expenses, labor costs, and other key metrics
- Why Ryan and his team fire clients if they aren’t reaching an 80% gross margin from the client, even if it is no fault of the client’s
- Why you need to reach a point where you aren’t the only one doing everything in your business, and why hiring others is a smart business investment
- Why investing in coaches and training is another smart business investment, and why all your free time should be devoted to marketing your business
- Why “doing more” for your clients isn’t the right way to add value, and why having one amazing offer is better than having lots of generic products or services
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Access templates mentioned in video: http://go.theblueprint.training/link-strategy
Timestamps:
00:30 - What's included?
01:14 - The intro slide
02:16 - The link profile analysis
02:32 - The link spam check
03:10 - The authority analysis
04:54 - The link velocity analysis
06:32 - The anchor text analysis
07:30 - The link location review
08:22 - Analyzing your best links
09:02 - Analyzing your competitor's links
09:19 - Quick win opportunities
09:55 - 2 ways to acquire links
12:10 - Actionable acquisition strategies
13:45 - Outreach email templates
14:25 - Claim your freebies!
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Everything you need to start, grow and monetize a Facebook Group.
Want to work with me?
Agencies looking to scale past $100k/month 👉 https://bit.ly/3sldQ2M
Businesses looking for fully managed acquisition services 👉 https://bit.ly/3yWqVC8
Support the show (https://ryanwashere.com)
An offer is NOT a description of your services, it's a strategy that helps turn cold traffic into warm leads. This video covers our framework for building irresistible offers for agencies.
Want to work with me?
Agencies looking to scale past $100k/month 👉 https://bit.ly/3sldQ2M
Businesses looking for fully managed acquisition services 👉 https://bit.ly/3yWqVC8
Support the show (https://ryanwashere.com)
We built a tool that predicts the results of an SEO campaign. It runs in Google Sheets and is completely free to use.
Grab your FREE copy here: https://modules.theblueprint.training/traffic-projection-tool
Book FREE Agency Strategy Session: https://bit.ly/3sl1S9j
Timestamps:
00:24 - What is the tool?
01:17 - What we’ll cover in this video
02:00 - Where does this fit into your business processes?
03:40 - How does the tool work?
07:25 - Use case 1 - attracting leads
08:56 - Use case 2 - converting traffic into leads
10:50 - Use case 3 - to close high ticket SEO proposals
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A simple framework to understand if your business idea is viable and how to position yourself in the market.
Want to work with me?
Business coaching 👉 https://bit.ly/3sldQ2M
Businesses looking for acquisition services 👉 https://bit.ly/3yWqVC8
Timestamps:
01:07 - Reviewing a client's business idea and market positioning
01:37 - Part 1...Validating there's a market for your business
04:29 - Part 2...Validating the impact of your business
07:10 - Part 3...Quantifying the value of your business
09:50 - Part 4...Building an offer they can't refuse
11:50 - SPECIAL OFFER
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In a recent Blueprint Platinum coaching call, a client asked if I had any tips for protecting his mental health while his business went through some challenges. We talked about 3 things I try to do on the daily to keep positive when times are tough.
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I walk you through our 7 figure sales process that consistently helps us net 6 figure contracts.
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A look into the next chapter of our multi million dollar training platform, The Blueprint Training.
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Join our Facebook Group to join in the live QA: https://www.facebook.com/groups/blueprinttraining/
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How to charge the maximum amount for your services. A private video from my agency coaching program, The Blueprint Platinum. Book a time to chat about your agency - https://theblueprint.training/strategy-call/
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Your business will only grow as far as the people you hire will take you. Make sure you bring them into an ecosystem where they believe they can have success is key. This episode we present a framework to get new staff onboarded, quickly. Templates are available at https://theblueprint.training.
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Join our Facebook Group FREE to ask questions live during our next session: https://www.facebook.com/groups/blueprinttraining/
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I sat down with Aleric Heck of AdOutreach to talk about how he's grown his YouTube consulting business to $1,000,000 per month in revenue.
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Join our Facebook Group FREE to ask questions live during our next session: https://www.facebook.com/groups/blueprinttraining/
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This past week I sat down with Mads Singer to discuss what it takes to grow an agency in 2021 and beyond. Some really great insights in here that I think you all will enjoy!
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Joey Gilkey helps agencies "replace themselves" by building internal sales teams. He's helping hundreds of agencies generate millions in revenue through high ticket sales strategies and processes. He joined us today to walk us through his business and his process to help agency owners replace themselves with high ticket sales people.
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Part 2 of the Merged Marketing Podcast, in this clip Ryan talks about how he's scaling a video based training company to millions in revenue.
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Ryan joined the Merged Marketing Podcast last week to discuss real estate marketing tactics. This clip focuses in on the BEST strategies real estate agents can use to grow their business right now.
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About a year ago, we published our first book on Amazon. In this video, I review the data and explain why it's worth it for all B2B companies to publish a book, despite the fact you will likely lose money.
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In this episode, we discuss how you can "productize" your agency's services.
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This episode, Ryan sits down to be interviewed by Dude Agency. They talk about how Ryan's history playing division 1 sports has fueled a competitive drive that's a perfect fit for the business world.
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This episode Ryan discusses some tips to get in control of your mind, a simple way to improve your overall focus and productivity by "winning the mental game".
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In this episode, Ryan discusses a simple strategy to simplify your entire services businesses with a model that deconstructs exactly what to offer your customers.
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This week's episode Ryan was interviewed by Mads Singers about how to grow and scale a complex service based business. Ryan opens up about marketing, sales and effectively managing people.
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Bringing you the need-to-know headlines from around the marketing world, week of Nov 23, 2020.
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Every consultant hits growth ceilings. These are the ones you will hit in your journey and how you can get through them.
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Behind the scenes look into how we helped Spark Admission explode their organic traffic and leads.
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COVID has forced us into a remote workforce, making it difficult to train new (and existing) employees. In this episode, I discuss 4 tips to help you find, hire and train remote employees.
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Do links still impact organic rankings in Google? Read on, I have your answer [CASE STUDY].
Over the last 8 years, our agency has helped clients build 20,000 links for clients
Each of these links was meticulously tracked in a Google Sheets file.
My business partner, David Krevitt, connected our tracking file to SEMrush's API.
This allowed us to connect links we built with keyword movements (+ / -) over a 12 month period.
📈 In other words, we could clearly see how the links we built impacted organic keyword rankings 📈
So what did we find?
In short, our study showed links still have an impact on keyword rankings.
However, there are a number nuances you need to be aware of.
- What we learned from our study
- What’s changed in link building
- How we can succeed going forward
I’m calling this, The State of the SERPS: Link Building edition.
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There are no more 'hacks' in SEO, except for this one. Find out how we explode organic traffic overnight [literally].
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The internet always seems to highlight the best of us, today I want to talk about the failures. I go deep into my experience running 4 different agencies and the lessons I've learned through my failures.
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Ryan sits down with SEO consultant Christian Thurston to help work through some problems and strategies to grow his practice.
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This episode is an interview from the MarketingProfs podcast. They brought me on to talk about a recent client case study in the cannabis space where we helped grow revenues over 300%.
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Your success with Facebook Ads hinges on your ability to build targeted remarketing lists. We've been using a surprising traffic source to do so, at a cost effective rate.
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Welcome to the first edition of SEO Tinder!
I've crowd sourced topics from our Slack Channel and Facebook Group to field your burning questions on SEO related tactics.
Today, we'll be covering:
- PBNs and Web 2.0s
- Blogging
- Link building
- E-A-T and YMYL
- Python
If I like the tactic, I'll 'swipe right', if I don't, I will 'swipe left' and break down why.
Let's get into it!
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Sitting down with a Blueprint Training member to talk about some of his smaller, local SEO contracts and how to handle it if there is no search volume.
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Sitting down with a Blueprint member to review issues he's having with a client website in the We Buy Houses niche and how they can improve organic performance.
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This is by far and away the top question I get asked in The Blueprint Training's Slack Channel - should I pick a niche for my agency? I go deep into the pros and cons of selecting a niche in this week's episode.
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Chris Dreyer is the CEO/Founder of Rankings.io, LLC. His company is a hyper-focused SEO agency helping elite personal injury law firms dominate first page rankings.
In 2018, they were #858 in the Inc. 5000 list of the fastest-growing companies in America.
Chris joined us last week to talk about how he grew his niche agency to such large numbers.
Full article with Chris Dreyer
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💥 LEARN to scale your agency ► http://bit.ly/2MntKos
💥 Let me MANAGE your marketing ► http://bit.ly/2MhTQJi
💥 Get hourly CONSULTING from me ► http://bit.ly/2MiXRNJ
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👋 ABOUT ME:
My name is Ryan Stewart, I’m on online entrepreneur and marketer. I used to work a job I hated for a company I didn’t believe in, until I stumbled upon “SEO”. Flash forward 10 years later and I’ve built, grown and scaled almost a dozen 7 figure businesses. It’s my goal in life to free you from the old mindset and institutions in place. If you follow my Channel you’ll learn valuable marketing, business and technical skills that will help you build your own online businesses.
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Admittedly, local SEO is not my strongest skill set. I wanted to bring in an expert who could answer all the burning questions from Blueprint members about how to rank websites in local search right now.
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I sat down with a member of The Blueprint Training to talk about how to continue to move his agency and SEO practice forward during the Coronavirus pandemic.
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Last week the world was overtaken by the Coronavirus. This will undoubtedly have an impact on our businesses, I want to facilitate the conversation about how we can all adapt by posting weekly updates on what we're doing at our companies to move forward.
This week, I talk about some initial learnings coming from the past week and our plan of attack for next week.
Please join us on Slack for more conversations: https://theblueprint.training/slack-channel/
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Last week the world was overtaken by the Coronavirus. This will undoubtedly have an impact on our businesses, I want to facilitate the conversation about how we can all adapt by posting weekly updates on what we're doing at our companies to move forward.
This episode is from week 1 where I dive into the email we're sending to our customers to let them know how we plan to handle things.
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This episode is a recoding from a 1 on 1 consulting session with a Blueprint Training member where we talked about a specific process he could use to generate high quality leads from outbound sales and cold outreach.
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I sat down with Ross Simmonds, a content distribution expert, to talk about how busy marketers can distribute their content properly.
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Aaron Gray is the co founder of NOBS links, a marketplace where SEOs can purchase links from Aaron's outreach team. At the moment, NOBS is securing over 5,000 links per month. Aaron joined us to talk about recent tests they've been running, a peak behind the scenes for his 180 employee company and his biggest tips for what's working in link building right now.
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Listen in as I review our agency's SEO proposal template and give you guidance on how to fill out proposals for your agency.
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In this episode I deep dive into a repeatable process you can follow to generate high quality leads for your agency.
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This is part 1 of 4 in a mini series about how to grow your agency. This episode breaks down how to streamline your SEO service to only focus on high impact tasks, while stripping away the time consuming, low impact ones.
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Settling a long time debate in the SEO community about how to organize content.
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I sat down with Blueprint member Ryan Levander to discuss what "niche" he should focus on with his SEO agency / consulting practice. We talked a lot about how to position himself as an expert and go after large, enterprise contracts.
Support the show (https://ryanwashere.com)
Timestamps
- 0:48 – Is there anything unique about agency taxes?
- 2:40 – Should agencies work with an accounting firm to handle their accounting?
- 4:09 – At what point do you think an agency should hire a full-time accountant?
- 7:30 – If someone is setting up an agency what is the best way to structure it (legally)?
- 12:23 – How can agency owners better plan for taxes and reduce their taxable income? Are there agency specific tax deductions?
- 17:20 – How do you apply your personal expenses to your business if applicable under tax law?
- 22:08 – What are some common myths regarding tax deductions? What is deductible regarding the usage of company cars?
- 27:08 – How can beginners know about the value of accounting and how can they hire good accountants?
- 28:49 – What accounting and tax software do you recommend for agencies?
- 31:52 – If you are on a salary then what is the best use of the profit from a business taxation perspective?
- 38:50 – What is the difference between cash and accrual accounting and which system would you recommend for an agency?
- 48:55 – What kind of financial ratios should an agency be looking at?
- 51:43 – What percentage of revenue should an owner take a salary from the company?
Support the show (https://ryanwashere.com)
Interested in starting your own training program?
Ryan and I sat down to discuss the ups and downs of launching The Blueprint this year and some key learnings for anyone looking to replicate what we’ve done.
- Wins and losses from 2019
- The importance of community building and support
- How we’re trying to get off of email completely
- The advertising funnel that drives most of our customer acquisition
- Hiring, staffing and maintaining the course
- Our roadmap for the future of the platform
Let’s get into it!
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A simple system I used (developed using The Bullet Journal method) to audit my time, be honest with myself about how I was spending it and working to build a better schedule for myself that only focused on big, business moving items.
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I decided to release one of the videos from The Blueprint Training module teaching agency's how to generate more leads. This clip goes into detail on the exact email sequences to use when attempting to generate leads via webinar sequences.
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Every week I sit down with a member of The Blueprint Training to uncover any issues they're having within their agency. This week Johnathan and I discussed how he could better implement services within his local SEO agency, viability of delivering links on a local SEO budget client and managing internal resources to ensure profitability on his service delivery.
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I sat down with automation expert David Krevitt to discuss the use of Python in automating day to day SEO tasks. David clearly breaks down what Python is, how to use it for SEO and whether or not you really need it in your tool box.
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Joel Klettke stopped by The Blueprint Live to talk all things copywriting. We went off on a nice tangent talking about different ways to approach cold outreach emails, specifically for link building, sales and networking.
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There's so many big things happening with Facebook's ad algorithm right now, I needed to get to the bottom of it using a consultant.
I taped the session with Renaldo Edmondson who is genuinely one of the sharpest ad experts I know. He's down in the trenches everyday running client accounts, he had the answers to my questions.
fbaddicts.net
renaldo@fbaddicts.net
ig: ren_aldo
youtube: https://www.youtube.com/channel/UCmsu1ma7i-u4xp0Rrzr9EPQ
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A few years back I gave a presentation on Moz Whiteboard Friday where I spoke about the "Facebook Funnel", an advertising framework that will help you properly attract and convert cold traffic. In this episode, I break down how that model still applies to my advertising practice today and in the future.
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This episode breaks down the process I use to "spy" on sites that have linked to my social media profiles and the outreach pitch I use to ask them to also add in a link to my website. This is an awesome tactic to pick up a lot of high quality links quickly, free of charge.
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I've been spending a lot of time and resources trying to hack Instagram to grow a deeper following. So much so that I've hired a consultant to help me out along the way.
My consultant (Greg Bennett) is allowing me to record these sessions and share them with my audience.
This week, we discussed:
- How to find and identify influencer accounts to promote my content
- What's going on with the Instagram algorithm right now
- Using engagement groups to grow your profile
- Various forms of software spam happening right now
- Different content ideas to execute for my profile
Make sure to follow me Instagram to see results and track progress: https://instagram.com/ryan.was.here/
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I get asked a lot of questions online.
The most common?
“What would be the first thing you’d do when starting a new agency?”
Well, I just started a new one so this topic is fresh on my mind.
Quick answer - start by understanding the economics of how an agency should run (money in, money out) before getting too deep into a business model that doesn't work.
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Read my full guide: https://ryanwashere.com/outsourcing/
Virtual assistants are a critical part of how I grow and scale my businesses. This podcast covers 9 tips for you to get started using virtual assistants in your business.
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I sat down with Johnathan Dane, CEO of KlientBoost to discuss how his agency has grown to almost $10M in annual revenue in just a few short years.
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- Keyword intent = a method to tag and classify keywords (for mapping and organization).
- SERP intent = a method to build content based on what Google is telling us users want to see for a given keyword search
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Link building remains a critical SEO ranking factor for search engines.
As an agency or consultant, it's difficult to price out link building services.
This article will cover my 3 recommended ways to charge for link building services.
- Selling per link
- Retainer fees
- Outsourcing
Let's dive into each of them.
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This topic came up when someone in The Blueprint Training asked how to charge a yoga studio for SEO services, knowing they have a small budget ($300 - 500/month).
To answer that, I will be talking about how to offer low cost SEO services.
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Get the templates mentioned here: https://theblueprint.training
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👋 ABOUT ME:
My name is Ryan Stewart, I’m on online entrepreneur and marketer. I used to work a job I hated for a company I didn’t believe in, until I stumbled upon “SEO”. Flash forward 10 years later and I’ve built, grown and scaled almost a dozen 7 figure businesses. It’s my goal in life to free you from the old mindset and institutions in place. If you follow my Channel you’ll learn valuable marketing, business and technical skills that will help you build your own online businesses.
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There's a couple of potential issues called into attention here:
- Google sending more and more eyeballs to their properties, creating a potential monopoly (illegal)
- Google has consistently taken away organic real estate to sell more ads space (just business)
Rand makes a tongue in cheek argument that Google is a monopoly and congress should take note. While I don't disagree with him, I also don't care - about any of this.
As marketers, we can't fall in love with channels - they come and go. Entrenching yourself in one space (i.e. SEO) by romanticizing that platform is just plain bad for business (or your career).
Google has to make money - a lot of it. They're going to do what they have to do, we as marketers have a few options:
- Take to Twitter and complain about all the unfair changes Google makes
- Stop trying to get traffic from Google and focus on Bing (Haaaa, I know good one right)
- Do what we do best - accepts these changes for what they are, learn and adapt
I'm hoping you're with me on option 3. If so, here's a few quick strategies:
- Understand that of these zero click searches are niche specific and don't have much business value anyways
- If you operate in an niche that's getting hit hard by these types of searches, figure out a way to get exposure
- Seek out keywords whose results have higher CTR opportunity
- Get your content optimized on Google’s own properties (YouTube, Maps, Images, AMP, Knowledge Panels, etc.)
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Read all of this week's news: http://bit.ly/2HC2t0c
A study from GetResponse found that email marketers who send one newsletter per week see the results in regards to:
- Open rates (33.41%)
- Click-through (4.65%)
- Click-to-open rates (13.91%).
Also important to note, “triggered emails” (i.e. confirmation emails / welcome emails / link to ebook) had an average of 88.7% open rate.
A few insights from this:
- Emails are annoying, we both know it. Don’t bother people by sending too many emails (i.e. daily)
- The first email you send people after getting their contact info is the most important, it has the most eyeballs and attention.
- Use that attention space to send better welcome emails that might drive them to the next stage in the funnel (i.e. send an ebook, advertise your services)
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Most advertisers fail because of their lack of knowledge and usage of Facebook's Custom Audiences.
This episode details the EXACT Custom Audiences to setup in your Facebook ad account and how to leverage them in your remarketing campaigns for IMMEDIATE improvements.
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We hired a new employee here at The Blueprint this week.
I was building him a reading list and wanted to include an article discussing the top SEO tools.
All I could find was articles listing out hundreds of SEO tools, 99% of which the author had never used.
That’s not helpful … at all.
We don’t want to more software. We want to know the exact tools we need to run effective SEO campaigns – nothing more.
So I decided to bite the bullet and create that content myself.
In this episode, we’re going to discuss the essential SEO software stack.
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1. Facebook to remove thousands of "dated" interest targeting from Ads Manager
Reps claim a large majority of advertisers won't notice the change, but this is a trend I would expect to continue (based on the Cambridge Analytica scandal). To me, this means more importance on building and nurturing your own audiences. Make sure you're grabbing (prospecting) cold traffic and turning them into video views, emails or visits to your website. Once you have that, you essentially own that audience for 6 to 12 months and can advertise to them at will.
2. Snapchat rolls out "instant create" for ads, create ads in 3 quick steps
Coming off the back of a big quarter, Snap continues their aggressive growth plan with more improvements to their ad platform. When Snapchat ads first rolled out, the company was much hotter and was only offering large media buys. This move helps the platform reach scale by allowing even the most basic advertisers to dip their toe in the water.
3. Google Maps launches new features to make the platform a personal hub for travel
You'll soon be able to view their flight and hotel reservations directly from the Google Maps mobile app.
4. Pinterest revenue jumps 62%, MAU to 300 million, adds ecommerce "personalized shopping hub"
The company's revenue skyrockets to $261m in and monthly active users up 30% in Q2.
5. AI and algorithms are [really] taking over advertising
This isn't quite headline news, but this piece on MarketingLand combined with a few conversations I had this week made this hyper relevant for me. I'm not going down the path of machines taking our jobs (that conversation is for another post), but rather to keep you abreast on how this type of technology is impacting your marketing right now.
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In this episode, I sit down with a Blueprint member to discuss the options around buying another digital agency. A merger or acquisition (M&A) can provide a ton of needed talent, systems, technology or client list right away. We will discuss:
- How to find potential acquisitions for your agency
- How to structure deals, including different incentive offers
- Different agency valuation methods
- How to keep an agency motivated AFTER the acquisition
And more!
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LinkedIn is giving a tremendous amount of reach to marketers right now, it's not overly difficult to get your content to go viral organically. In this episode we discuss the nuances of the platforms and specific examples of how marketers have gotten their content to go viral on LinkedIn's feed.
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Today's live call we will be chatting about how to market YOUR agency, which always lost in the wash of client work.
- How to generate topic ideas to create content for your agency
- Creating scalable systems to create content
- How to "sell" agency services properly
- My personal investment strategies and how I spend my money
All within the context of how to grow and market your digital agency.
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- Facebook "search ad" placements are rolling out to more accounts
Advertisers can now place ads in a small area in the search results pages. This is a further sign of Facebook's need to increase inventory, as newsfeeds are pretty much done.
- Snap reports 48% increase in YoY revenue for Q2 ($388M)
Don't call it a comeback, Snap has been reporting impressive numbers for Q2.
✅ Steadily increasing DAUs (13 million new in Q2, now over 200M) credited partially to their new AR lenses
✅ Finding their niche in the social market with the younger demo (90% reach to 13 - 24 year olds)
Increased video retention and viewership (35% more video watched, 60% more time watching)
✅ Highest revenue for Q2, their ad platform is performing strong with the advertisers using it
- Adobe survey gives up to date data on voice and virtual assistants
There's been a lot of reports that 50% of all searches by 2020 will be done via voice. Adobe's survey found that 48% of consumers are using voice for "general web searches". This is a HUGE distinction, when broken down further we can see the most common use cases of voice search:
✅ Directions while driving — 52%
✅ Making a phone call — 51%
✅ Sending a text — 50%
✅ Checking the weather — 49%
✅ Playing music — 49%
✅ General web searches — 48%
✅ Setting alarms — 41%
✅ Checking the news — 27%
✅ Sending email — 17%
✅ Shopping — 16%
- Marketing compensation study - how do you stack up?
MarketingLand's 2019 salary survey is out, reporting:
✅ 26% reported earning a base salary between $50,000 – $74,000, excluding bonuses and additional compensation
✅ Nearly a quarter of respondents (24%) reported a salary range of $75,000 – $99,000
✅ Just 6% of respondents reported making more than $200,000 annually
✅ 33% of respondents reporting 10+ years of experience in a marketing role, the salary distribution was divided fairly evenly among those who make between $50,000 – $99,000 and $100,000 – $149,000
✅ A striking 11% make more than $200,000 annually, eclipsing the national income percentile by nearly 6%
✅ California and New York represent the top earnings regions for marketing professionals, with 48% and 51% of respondents having reported a salary that exceeds $100,000, respectively
✅ In Washington alone, 57% of marketers surveyed earned more than $100,000 annually
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This Week In Marketing news, we cover:
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TWITTER’S AD PLATFORM IS PICKING UP STEAM WITH MARKETERS.
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YOUTUBE CATERS TO INFLUENCERS BY ADDING CHANNEL MEMBERSHIPS, SUPER STICKERS AND MORE MERCHANDISING PARTNERS.
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FACEBOOK COMPETES WITH YOUTUBE BY ADDING A SLEW OF FEATURES GEARED TOWARDS CREATORS.
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TWITTER ARTHOUSE LAUNCHES TO GIVE BRANDS MORE ACCESS TO CREATORS AND INFLUENCERS.
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LINKEDIN UPDATES CAMPAIGN MANAGER, ADDS BRAND AWARENESS, CONVERSION CAMPAIGN OPTIONS.
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INSTAGRAM TO START OFFERING ADS IN THE “EXPLORE FEED”.
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YELP RANKS FOR 92% OF LOCAL QUERIES
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FORECAST PREDICTS 31 MILLION AMERICANS WILL ‘SHOP’ ON THEIR SMART SPEAKERS IN 2019
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A look into a consulting call with a member of The Blueprint Training. As full members, you get access to my calendar to for 1 on 1 consulting to tackle complicated marketing and business problems.
Anyone who is in the education space should definitely tune in, we cover:
- A discussion on landing pages that have duplicate content and their ability to rank in organic search
- Leveraging our partnerships with universities (and their .edu domains) to increase our organic footprint
- Best sitemap for optimizing our organic reach
- The importance of building a brand
- Long term business strategy, monetization and exits
- Business consulting in the education space (where it is now and where it's going) and the relationship between offline (in person) classes and online classes
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A live listen to a sales call with an inbound prospect looking for agency services.
As much as I respect Grant Cardone, too many agencies fall into his school of training for sales.
There's a time and place for aggressive sales - selling agency services is NOT one of them.
We're here to listen to problems, find issues and solve them with a proposal for services. We're here to HELP and GIVE, not SELL and TAKE.
Listen in live on how I work through a sales call with an inbound website design lead for our agency.
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In this webinar I cover my framework for attracting, closing and managing larger clients for our agency.
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We deep dive into 7 different pricing strategies for your agency, breaking down the pros and cons of each. At the end, I will weigh in and give you [what I believe to be] the BEST pricing method for your agency.
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This episode covers a matrix I developed to help me evaluate the viability of ecommerce niches. Use this matrix to help you decide the type of ecommerce business you want to start.
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I've been working with agencies for the last 10 years - as an owner, a consultant and an employee.
Through this experience I've developed a high level growth framework to start and grow SEO agencies.
In this post, I'll be running you through the "4 Pillars" of SEO agency growth.
Four pillars have helped me grow a $1 million agency, and I’ll share them with you in this post:
- Knowledge: You must have deep expertise in your service(s).
- Process: There needs to be a system through which you deliver your services.
- People: You simply can’t do everything yourself. You need people who can help you deliver quality work quickly so you can better serve your clients.
- Leads: You need to have a steady stream of predictable leads.
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A keynote I recently gave that I decided to republish here as a podcast. Follow along as I chronicle 4 advanced marketing tactics that NO ONE is talking about right now. These are the same tactics I use to grow my portfolio of companies, day in and day out.
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Yesterday I was sitting in a coffee shop and overheard a conversation between a marketing agency (sales person) and the owner of the coffee shop. I don't work with local businesses and coffee shops because I feel them paying me would be a waste of their money. Their budget would never justify enough attention from an agency to execute the campaign the way it needs to be done. The sales guy was giving a pitch for services that was SO BAD, I felt the need to put this show together. If you work with food service businesses or know anyone who does, this episode is for you. I give you the 6 things you need to do in order to grow your customer base and drive more foot traffic into your locations.
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The SEO industry is valued at over $80B...crazy, right? That means there's a TON of opportunity for you to earn an awesome living in the field. This episode chronicles my path in SEO and all the ways I've earned money using my skills. I've also rounded it out by getting input from other veteran search marketers to build the complete list of ways to make money using SEO.
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