The Creative Marketer: Recent Episodes
Dan Sanchez
If you want to grow an audience. It's not enough to be a great marketer.
It's not enough to be a creator either.
In this decade, you need both skillsets to grow.
You have to learn how to create great content AND get that content in front of the right audience.
Creators need to learn some marketing strategy, copywriting, and how to do market research. Marketers need to learn how to make content that matters in a variety of mediums.
This is my journey.
It's the path of the creative marketer.
Who's with me?
danchez
Recently, I published a blog post about some of my accomplishments (and setbacks) in 2019. One of the accomplishments was the fact that I read 46 books this past year—the most I’ve ever read in a year. That equals almost a book a week, and this year, I’m aiming for 52. How did I read that many books and still retain enough information to apply to my work context? That’s some of what we’ll be covering here. What we talked about:
Why nonprofit marketers should read more
How to read more, faster
My top 10 nonprofit marketing/fundraising books from 2019
Recently, I published a blog post about some of my accomplishments (and setbacks) in 2019. One of the accomplishments was the fact that I read 46 books this past year—the most I’ve ever read in a year. That equals almost a book a week, and this year, I’m aiming for 52. How did I read that many books and still retain enough information to apply to my work context? That’s some of what we’ll be covering here. What we talked about:
Why nonprofit marketers should read more
How to read more, faster
My top 10 nonprofit marketing/fundraising books from 2019
People like to use the word "strategic" to describe whatever they're doing. But what actually makes something strategic? And how does strategy inform marketing? Mark Slezinger, marketing director at the International House of Prayer in Kansas City, joined the podcast to talk about the critical, high-level questions you need to ask before considering any type of tactical, execution-level questions. What we talked about:
What makes something strategic The process to becoming a strategic marketer How a strategic process results in growth Mark's advice about strategy for other marketing leaders
Data leads to insight, and insight leads to dollars. As a nonprofit organization, your data structure and products need to turn the information they hold into stories and those stories into valuable relationships. When selecting the right product and building a new data structure, however, you have to consider how people relate to technology and change. Matt Schmitt serves as digital technology manager at Bethany International. In this episode, he talks about how we migrated the organization's donor management software from Blackboard's Razor's Edge to Salesforce. What we talked about:
Why flexibility is key to supporting complex systems
Why Salesforce won Bethany's business
How to get all the stakeholders on board with a new process and product
Practical steps for transitioning from one CRM to another
How to know if you should work with a data consultant
Dr. Randy Dirks has done a lot of grant writing for Bethany International. There may be no better person to explain what a grant is, when nonprofits should apply for them, and what major mistakes they should avoid in grant writing. Randy is Vice President at Bethany International. In this episode, he shares expert advice on how nonprofits can use grant writing for long-term growth. What we talked about:
What are grants? What is grant writing?
Why would a nonprofit apply for a grant? Why wouldn’t they?
Where to find grants
Common grant writing mistakes
How to better your chances of receiving more than one grant from a foundation
How do you define branding? There are two aspects: 1. Your look, which is what everybody thinks of. A logo, colors, a business card. 2. Your message. This is the other side: the story, the community connections, the voice you have. Today’s guest is Brandon Crist, Owner and CEO of Brand Mentors. Brandon tells nonprofits how they can collect the branding elements they have scattered about and pull them together to form a cohesive, consistent brand. What we talked about:
How to define branding
The elements of a nonprofit’s brand
Successful branding strategies for nonprofits
Brand guidelines
How nonprofits can get started with branding
Resources:
BrandMentors.com
Donald Miller’s StoryBrand
brandon@brandmentors.com
You can find this interview, and many more, by subscribing to the Nonprofit Growth podcast on Apple Podcasts, Spotify, or wherever you get podcasts.
There’s nothing that can’t be accomplished from a digital perspective. For a nonprofit leader, especially, this is something you need to consider, because digital is where anybody you will ever want to work with lives. In this episode, we’re joined by Brandon Lilly, Senior Brand Director and Digital Marketing Strategist at Madwire and Marketing360. Brandon talks all about digital ads and gives advice ranging from basic to advanced. What we talked about:
The current state of digital ads
Why a nonprofit would consider ads
Common mistakes running ads
Search ads
Retargeting
Facebook ads
Other ad platforms
Advice for getting started (and/or outsourcing)
What’s the low-hanging fruit many nonprofits are missing? The answer may surprise you — it’s email marketing. In this episode, we’re joined by Kenny Ortiz, Associate Pastor at Cities Church, where he oversees communications & connections. Kenny tells us all about email marketing, which tools to use, why it’s effective for nonprofits, and so much more. What we talked about:
Email marketing at nonprofits
Which tech tools to use
Why you need to add value first
Social media
According to YouTube, users view over 1 billion hours of video each day on its platform. Why is it that so many nonprofits are still not leveraging the power of video? In this kickoff episode of the Nonprofit Growth podcast, I caught up with Travis Sanchez, the Communications Director at FIRM (Fellowship of Israel Related Ministries). Travis and I discuss:
The value in emotional marketing for nonprofits. 3 videos every nonprofit organization should have. Examples of best-in-class video marketing. Advice for nonprofits who want to get started in video marketing (because you really should).
Resources mentioned in this episode:
Charity Water YouTube Channel Pencils of Promise (PoP) YouTube Channel Invisible Children KONY 2012 FIRM Shabbat Shalom // An Invitation to Come Home
In this episode, we interview host Dan Sanchez on the direction the podcast will go and what to expect as you tune in for each episode!