Stay Hungry - Marketing Podcast: Recent Episodes
Codebreak
Breaking down all things marketing, design and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights and expert advice that you can apply to your business. #StayHungry
From a 23-stone football manager who couldn't run a mile, to an endurance athlete and mindset coach, Harry Purdy’s story is a powerful lesson in total transformation. But this isn't just another weight-loss tale. What happens when you fix the body, only to realise the mind is still in a warzone?
In this deeply honest episode of the Stay Hungry Podcast, Harry Purdy opens up about his journey from morbid obesity and crippling intrusive thoughts to finding true strength. He reveals the moment at a cup final that forced him to confront the man he’d become and how that sparked a gruelling battle, not just with the scales, but with the people-pleasing, anxiety, and self-doubt that were truly holding him hostage.
This is a raw conversation about what it really takes to rebuild yourself from the inside out. It’s for anyone who knows their struggle is about more than just numbers on a scale or in a bank account. It’s about forging a new identity.
Here's what you'll learn:
- The Turning Point: How a love for football exposed a hard truth that changed everything.
- Beyond Self-Discipline: Why discipline is a myth and how to make choices that serve the person you want to become.
- Winning the Head Game: Actionable strategies to manage the intrusive thoughts and anxiety that can derail your progress.
- The People-Pleaser Trap: How to stop putting others first at the expense of your own mental and physical health.
- Prevention vs. Cure: The difference between a quick-fix transformation and building a lifestyle that creates lasting change.
If you're ready to stop fighting yourself and start building a life you're proud of, this episode is your blueprint.
Listen now!
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this powerful episode, we sit down with Imthiaz Ghulam, an entrepreneur who has truly walked through fire and come out the other side. He introduces himself as someone who has made every mistake imaginable and failed at nearly everything he's tried. This isn't a story of defeat, but one of incredible resilience and the profound mindset shifts required to rebuild and succeed on your own terms.
We dive deep into the nature of failure and why embracing it is the only true path to success. The conversation explores the difference between tangible achievements the world can see, like business and physique, and the continuous, often more difficult, work of improving our personal lives.
From being convicted of drug offences and spending time in prison, to a complete transformation, finding purpose and helping people better themselves. It's a raw and honest look at what it truly means to turn your life around, one decision at a time.
In this episode, you will learn:
🔥 Why leading with your failures can be a source of strength.
🧭 How to navigate the feeling that you don't fit into the "system."
🌱 The difference between tangible success and personal growth.
🚀 That failure isn't just a part of the journey - it IS the journey.
Listen now to start rewiring your life!
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
What happens when the high of a lifetime trip slams headfirst into a business nightmare? Fresh from a dream holiday in Borneo, Joel returned not to a victory lap, but to a triple-threat gut punch: a surprise solicitor's letter demanding a huge sum, a client chargeback, and a team member's resignation. It was enough to make anyone want to pack it all in.
But what if these soul-crushing obstacles aren't signs to quit, but the price of entry for the next level of growth? In this raw and unfiltered episode of the Stay Hungry Podcast, Joel and Martha get real about the brutal reality of scaling a business. They argue that if you want a multi-million-pound business, you have to be ready for multi-million-pound problems. This isn't a "why me?" story; it's a lesson in forging resilience when everything goes wrong at once.
This episode is your guide to reframing disaster, controlling the controllables, and turning your biggest challenges into the very fuel that drives you forward.
Here’s what you’ll learn:
- 🧠 How to handle devastating setbacks without letting them spiral out of control.
- 💪 Why your biggest obstacles are actually your greatest training ground for success.
- Control the controllables: The simple mindset shift that changes everything.
- 📈 The direct link between surviving business challenges and handling personal hardship.
- 🚀 How to stop seeing problems as roadblocks and start seeing them as the path to your next level.
If you're facing a wall in your business, this is the episode you need to hear. Stop letting obstacles defeat you. It's time to see them for what they are: the way forward.
Listen now!
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
It’s the critical moment where most businesses either scale or stall. The ads are working, the system is proven, but the thought of spending more money feels terrifying. Why do so many business owners pull back right when they should be pushing forward?
In this practical, numbers-driven episode of the Stay Hungry Podcast, Joel and Martha tackle the single biggest hurdle for growing businesses: knowing when to stop breaking even and start scaling with confidence. They break down why so many entrepreneurs get a proven formula for success, only to choke at the finish line because they do not truly understand their own numbers.
From ROAS (Return on Ad Spend) and Cost of Goods Sold to agency fees and profit margins, this episode strips away the guesswork. It provides a simple, repeatable formula to understand your exact breakeven point and unlock serious profitability.
📈 The Maths of Scaling: How a £5k ad spend can generate over £23k in net profit.
🧠 The Scarcity Mindset: Why fear and a lack of clarity are the real reasons businesses fail to grow.
📊 Know Your Breakeven: A step-by-step walkthrough to calculate the exact point your marketing pays for itself.
💰 Beyond Breakeven: What happens when you push past that point and every sale becomes pure profit.
🔑 Agency Ready?: Why you must have a handle on these numbers before you can scale successfully with a marketing partner.
If you're tired of the "wait and see" approach and want to build a predictable, profitable marketing machine, this is your guide.
Listen now!
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
If your team doesn’t understand the mission, how can they possibly help you achieve it? In this unfiltered episode of the Stay Hungry Podcast, Joel and Martha get real about leadership, growth and the often-ignored truth: too many business owners either forget or fail to communicate their mission. And when that happens, progress stalls. Culture fades. Clients leave.
They explore why a mission is more than a motivational quote on the wall – it’s the foundation for meaningful direction, accountability and long-term success. Whether you’re running a solo business or leading a growing team, clarity of purpose is what keeps everyone aligned and moving forward.
From cult trainers and Puma nostalgia to leadership slip-ups and the brutal consequences of unclear communication, this episode blends sharp business insights with personal honesty and a healthy dose of humour.
🔹 Why clear direction beats busywork
🔹 How internal misalignment costs you clients
🔹 What it really takes to scale to £2 million
🔹 Plus, the story behind a pair of Teenage Mutant Ninja Turtles trainers in a pizza box…
If you’re serious about scaling and tired of playing business instead of building one, this episode is for you.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Too many business owners still treat marketing like a flyer through the door. In this unfiltered, brutally honest episode of Stay Hungry, Joel and Martha rip into why that mindset is costing companies serious growth. From DIY disasters to short-term thinking, they expose what it really takes to weaponise your marketing and why it’s the difference between stagnation and scaling.
If you’re tired of chucking spears and hoping one sticks, this episode is the reality check you need. It’s time to stop treating marketing like a gamble and start using it like a guided missile. Packed with hard-earned truths, client case studies and punchy analogies (yes, including Exocet missiles and vampire-proof fingers), this one is not for the faint-hearted.
Key moments:
🎯 The three types of business owners and why only one group actually sees results.
📊 Why data, not gut instinct, should drive your marketing decisions.
💰 What most business owners get wrong about cost vs. return on ads.
🧠 Why a proper strategy beats random posts and boosted reels every time.
📦 From lead magnets to lifetime value: building a marketing machine that works without you
Listen now!
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In a world awash with self-proclaimed experts and Instagram-perfect entrepreneurs, it’s a real challenge to separate genuine substance from slick spin. Many can talk a good game, sporting the right clothes and car, but scratch the surface and the depth simply isn't there. They might know all the business clichés and initially motivate you, but often falter when real problems arise. This episode of the Stay Hungry Podcast tackles how to see past these superficial displays. The hosts aim to help you identify those who only talk the talk.
Joel and Martha delve into the tactics used by "business gurus" who often rely on polished branding and carefully constructed, sometimes exaggerated, sob stories to gain trust. They discuss how to spot "performative vulnerability," where emotional displays feel inauthentic, and vague advice shrouded in buzzwords like "alignment" or "my truth". The episode also scrutinises flashy success claims, such as ambiguously defined "seven figure launches," which often don't stand up to closer inspection. Ultimately, it’s about equipping you with the insight to recognise red flags and trust your own judgement in a crowded market.
Here’s what you’ll learn:
🚩 How to spot vague, recycled advice that lacks real value.
🎭 The truth behind “performative vulnerability” and emotional manipulation.
📉 Why many of these gurus avoid specifics and metrics like the plague, and what that really tells you.
💸 What a big price tag definitely doesn’t guarantee.
🔑 How to stay grounded and trust your own judgement in a very noisy market.
🎧 Listen now. Link in bio.
stayhungry
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Joel had planned it meticulously: a once-in-a-lifetime trip to Borneo to mark his wife Hannah’s recovery from major surgery. The centrepiece? A challenging rainforest trek to Coffin Cliff Point, a viewpoint so breathtaking it’s said to resemble an ocean of green. But the night before, illness hit. On the morning of his birthday, Joel was too unwell to get out of bed. Hannah had to go without him.
That moment, watching someone he loves tackle something monumental, solo, sparked a powerful reflection. In business, just like in life, there comes a time when you have to step back. Whether it’s with staff, clients or even yourself, authentic leadership often means letting go and giving others the space to step up.
In this episode, Joel and Martha delve into what it truly means to lead from the jungle to the boardroom.
- 💬 Letting go of control to let others grow
- 👣 The power of empowering your team
- 💼 How ego gets in the way of good leadership
- 🧠 Managing different personalities for better outcomes
- 📈 Why your team’s success is your success
If you’re running a business or just trying to be a better leader, this one’s unmissable.
Listen now!
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Ever delivered knockout results… only to watch a client walk? It’s a brutal truth of business: sometimes, amazing just isn't enough.
In this episode of the Stay Hungry Podcast, Joel, fresh from a literal fever dream in Borneo (where he didn't see enough orangutans but did have a business epiphany!), and Martha unpack why. Using a real-life gut punch: a client who left despite an 18x return on ad spend, they reveal why your best work can vanish if clients don't see the 'so what?' and 'what's next?'.
Whether you're in marketing, accounting, or any service game, if you're not constantly painting the bigger picture and showing the roadmap, you're risking it all. Joel and Martha dig into the common traps: assuming clients "just get it" (spoiler: they often don’t), failing to provide context for your wins, and not re-enrolling them in the exciting journey ahead.
🎯 Stop the Churn & Learn:
Why context is king (and how to provide it effectively).
How to transform stellar results into unshakeable client loyalty.
The art of 'Roadmap Marketing': Keep clients strapped in and excited for the ride.
The "Trajectory Trumps All" Principle: Why the journey often matters more than isolated wins.
The crucial mistake of going silent, especially when things are meant to be great.
Clients don’t leave because they’re losing. They leave because they can’t see what winning leads to.
New episodes every Monday.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
That’s the blunt truth most business owners ignore. When a marketing campaign, advertising strategy or sales system starts producing results, the natural instinct should be to scale. But too often, entrepreneurs get bored, distracted or afraid: they pivot. They chase the next trend or fiddle with what isn’t broken. The result? Momentum stalls, revenue plateaus, and growth opportunities vanish. This episode is your reminder to stick with what works, amplify your wins and stop looking for problems to solve when the solution is right in front of you.
In this no-nonsense episode of the Stay Hungry Podcast, Joel and Martha go deep into the psychology behind this self-sabotaging behaviour. They unpack the common blocks that stop smart, capable people from scaling up: fear of success, trust issues, and warped money mindsets. You’ll also hear real-world client stories, conversion maths that make scaling a no-brainer, and how objectivity (not emotion) is your biggest business asset. Plus, what Gary Vee regrets about Google Ads and why being “too comfortable” can cost you millions in the long run.
🎯 Why your best-performing adverts get ignored
💸 The real reason you’re scared to scale
📊 Breaking down money blocks with facts (not fear)
🚀 How to turn £500 into £5,000… and then into £50,000
🧠 The mindset mistake holding smart business owners back
Whether it’s advertising spend, VA systems or lead generation: if it’s bringing ROI, do more of it. Don’t chase shiny new tactics. Know your numbers, trust the data, and back yourself.
And yes, we also debate who’d win in a fight: 100 men or one gorilla…
Tap the link in bio to listen.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
This episode delves into the psychology behind why people buy. It starts with Joel's recent impulse purchase of a car window smasher, triggered by seeing a flaming BMW, and explores why the most effective marketing sells outcomes, not just features.
Joel and Martha discuss what really makes people click "Buy Now", exploring how fear based 'what if' scenarios can drive immediate purchases, even for problems people didn't know they had. They cover why success in sales often starts with making your audience 'problem aware' and focusing on the true issue your product solves.
🔍 Are your customers problem aware? Understanding if your audience knows they need a solution.
💡 The “What If?” Strategy: Tapping into emotional triggers and future fears, not just logic.
🔥 From flaming BMWs to window smashers: How specific events create instant problem awareness.
🎁 How poor gift giving mirrors poor marketing: Why understanding the recipient's actual needs matters (even for custom Game Boys!).
🛠️ Selling Outcomes, Not Features: Focusing on the result (like the hole in the wall, not the drill) is key.
Whether you are selling candles, consultancy, or even Lynx clickers, this episode will shift how you think about your audience’s underlying problems and what truly motivates them to buy.
🎧 Listen now: “Marketing – Why They Really Buy: Uncovering the True Pain Point”
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Success isn't found in the watch, the car, or the shoes; it's in how you present yourself.
In this raw and real episode of the Stay Hungry Podcast, Joel and Martha explore the quiet confidence that defines true leadership. They discuss why showing off is often a cover up and how to tell the difference between substance and showmanship. From upcoming jungle adventures in Borneo to making AI generated Peppa Pig artwork, it's a lesson in owning your space without needing to shout about it.
🔑 The Real Meaning of Confidence: Why lions don’t need to announce their arrival.
🧠 Growth Mindset: Being brave enough to ask questions and risk looking silly.
🗣️ Ask the Question: Why vulnerability is key to genuine learning.
🔥 Substance vs. Show: Spotting the difference between real value and just flexing.
🏆 Room Full of Giants: Why it pays to be the smallest fish in a big pond.
You don’t have to be loud to be heard. True success whispers.
Listen now!
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this episode of the Stay Hungry Podcast, Joel and Martha are back in the saddle and diving deep into a crucial, yet often misunderstood, aspect of business: the power of choice. They explore how strategically giving your clients options can make them feel empowered and in control, all while you remain the trusted guide steering towards a positive outcome.
Forget the old-school "railroading" tactics that make clients tetchy. Joel and Martha break down the fine line between sounding certain and confident versus being pushy. They share practical insights applicable to sales, delivery, and negotiation, emphasising the importance of structure to avoid getting stuck in "the chase." Hear their take on why offering two good choices is far more effective than a simple yes/no, and when you absolutely shouldn't give options (like when a client already knows exactly what they want!).
They also touch on the shift to shorter, more impactful discovery calls, the art of listening more than you speak, and how clear service packages can simplify decision-making. Plus, they reveal a major red flag to watch out for in potential clients and share the powerful question they now use to uncover what 'world-class result' truly looks like for the customer.
Key moments include:
- Why giving clients choice empowers them and keeps you in control.
- The difference between guiding clients and dictating to them.
- How to structure follow-ups to avoid the dreaded "chase."
- The strategic advantage of offering two good options.
- When not to give choices, especially when a client is certain.
- The importance of emotionally detaching from the sales result.
- Identifying red flags in potential clients who expect you to be the sole expert.
- Asking powerful questions to understand a client's desired outcome.
Packed with candid conversation and actionable advice, this episode will help you refine your client interactions and close deals with greater confidence and integrity.
Tune in to master the power of choice in your business!
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this episode of the Stay Hungry Podcast, Joel and Martha tackle the generative AI revolution head-on, exploring its seismic impact on marketing, creativity, and business strategy. As tools like Sora and ChatGPT bring powerful image and content creation capabilities to the masses, they ask: is this a game-changer or just another trend?.
Joel shares his hands-on experiences, from creating quirky AI images to leveraging AI for sophisticated marketing funnels and deep business research. The discussion covers the good, the bad, and the ugly of AI adoption – the potential for incredible creativity and efficiency versus the pitfalls of poor prompting, brand dilution, and the ethical dilemmas it presents. They debate whether AI will replace designers and the crucial role of human creativity and strategic thinking in getting real value from these tools.
Key moments include:
- The sudden surge of AI image generation and the tools driving it (Sora, ChatGPT, Midjourney).
- Why "Prompt Engineering" is a critical skill and how to craft better prompts for superior results.
- Practical AI applications in marketing beyond the hype: image upscaling, background removal, and hyper-personalized nurture sequences.
- The risks of diluting your brand voice and the ethical considerations of AI-generated content and voice synthesis.
- Action Figures & AI Fads: Separating the fun experiments from strategic business use.
- Creativity is King: Why AI tools amplify, but don't replace, human ingenuity and strategic thinking.
- Leveraging AI for deep dives: Using AI for competitor research and strategic business planning.
Packed with practical insights, cautionary tales, and a dose of humour, this episode is essential listening for anyone navigating the rapidly evolving landscape of AI in marketing and business.
Tune in to learn how to harness the power of AI effectively and avoid the common pitfalls!
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this episode of the Stay Hungry Podcast, Joel and Martha explore why so many entrepreneurs struggle to hit their goals because they never set them properly in the first place. From the dangers of vague targets to the power of decision-making with purpose, this one’s a must-listen for any business owner serious about growth.
Whether you’re scaling a team, running ads, or planning a bucket-list trip, success starts with knowing exactly where you’re heading and why.
Here’s what you’ll learn:
✅ Why “better marketing” means nothing without a clear destination
✅ How to set business goals with real deadlines (and why most people avoid them)
✅ The role of urgency and integrity in ad copy, as well as how to balance both
✅ What intention really looks like in team meetings, marketing strategy, and client results
✅ How data-led decisions beat guesswork every time
🎧 Listen now!
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this episode of the Stay Hungry Podcast, Joel and Martha tackle a fundamental truth many entrepreneurs try to ignore: growth is supposed to be hard.
Forget the easy path. They argue that expecting challenges (whether scaling a business, training for an endurance event like Hyrox, or managing a team) is the key to actually achieving your goals. They explore why leaning into the difficulty, rather than avoiding it, builds resilience and drives real progress. They discuss why the most rewarding things often come from the toughest situations.
We dive into:
- Why embracing the 'hard' is crucial for success (and why wanting it easy is a trap).
- The surprising link between physical challenges (like Hyrox training) and building business resilience.
- Delegation pitfalls: Why you often need to understand a task yourself before handing it off effectively.
- The messy reality of managing people: handling difficult conversations, navigating expectations, and the role of emotion in leadership.
- Perfectionism vs Progress: How setting realistic expectations beats chasing unattainable ideals.
- Beyond Vanity Metrics: Focusing on what truly matters (like profit over revenue).
- The Balancing Act: Juggling business, family, fitness, life and accepting you cannot ace everything at once.
- Turning setbacks into stepping stones: A practical mindset for dealing with failure and bouncing back.
Packed with relatable struggles and straight talking advice, this episode is for anyone feeling the pressure and wondering if they are doing it wrong. Learn how to reframe difficulty, build mental toughness, and stay hungry even when things inevitably get tough.
Listen now! 🚀
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this episode of the Stay Hungry Podcast, Joel and Martha dive into the critical importance of persistence and strategy in business growth. With a backdrop of recent speaking engagements and discussions about marketing, they explore the idea of "keeping the drum banging" - a metaphor for maintaining consistent efforts in lead generation, customer engagement, and brand visibility.
Martha shares her insights from speaking on topics such as AI in marketing and the importance of building wealth and legacy beyond just financial means. They highlight the often-overlooked metrics that can make or break a business, including the critical timeline for converting prospects into loyal customers. The duo emphasizes that many entrepreneurs give up too soon, missing out on the potential of their marketing campaigns.
This episode is a treasure trove of practical advice on marketing strategies, business integrity, and the power of mindset. They delve into how nurturing relationships with prospects is akin to fueling a car, without ongoing effort, you risk running out of momentum. Additionally, they touch on the significance of aligning business decisions with values and integrity, and how this approach not only enhances reputation but also leads to long-term success.
Key moments include:
- The significance of understanding customer conversion timelines and why many businesses fail to track them.
- Insights on the importance of consistent lead generation and the consequences of neglecting the top of the sales funnel.
- A discussion on the relationship between marketing strategy and customer needs, including the nuances between high-ticket and volume-based sales.
- The role of business integrity in client relationships and how transparency can build trust and long-term partnerships.
- The importance of visualization and intentionality in setting and achieving business goals.
- A personal commitment to team culture and the impact of positive energy on business performance.
Packed with actionable insights and thought-provoking discussions, this episode encourages business owners to embrace persistence, integrity, and a growth mindset.
Tune in to learn how to keep your business thriving in a competitive landscape!
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this episode of the Stay Hungry Podcast, Joel sat down with Gary Lane, a business owner and therapist who turned personal struggles into a mission to help others. But his journey wasn’t straightforward. From growing up in an environment where he felt he had to constantly adapt to fit in to building a business in Spain and burning out, Gary’s story is a raw and powerful lesson in resilience, self-awareness, and redefining success.
After years of chasing external validation, Gary hit rock bottom, leaving everything behind to start over in the UK. What followed was a complete transformation that led him to understand the deep connection between emotional regulation, business performance, and mental health. Now, he works with high-achieving business owners, helping them break free from burnout, master their mindset, and create success on their own terms.
We dive into:
• The hidden cost of constantly proving yourself – why so many entrepreneurs burn out chasing the wrong goals.
• Why your nervous system controls more of your business decisions than you think – and how to use it to your advantage.
• The real reason business owners struggle with work-life balance – and how to fix it without sacrificing growth.
• How creating boundaries in business leads to more freedom, not less.
• The power of fun, curiosity, and self-discovery – and why it’s the key to long-term success.
Packed with personal insights, practical strategies, and eye-opening lessons, this episode is essential listening for business owners ready to stop surviving and start thriving.
Listen now!
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this episode of the Stay Hungry Podcast, Joel sat down with Matthew Wigham, an entrepreneur who transformed a £5,000 loft boarding business into a seven-figure powerhouse, but his story didn’t start there. Matthew’s journey is a masterclass in spotting opportunities, taking calculated risks, and scaling a business the right way.
From cleaning windows to managing multiple teams, Matthew shares how he transitioned from working in his business to working on it. He reveals the key decisions that set him apart, including how he challenged industry norms, restructured pricing models, and built a rock-solid management team that allows him to step back without the business falling apart.
But success isn’t just about strategy, it’s about mindset. Matthew opens up about the importance of financial intelligence, the concept of “fast money vs. slow money,” and why he ensures that his investments fund his lifestyle, not just his day job. He also talks about his biggest lessons in leadership, delegation, and why hiring the right people is the key to long-term growth.
We dive into:
• How a £5,000 business purchase turned into a multi-million-pound operation.
• Why spotting opportunities where others see limitations is the key to growth.
• The mindset shift that helped Matthew step away from hands-on work and become a true CEO.
• The power of delegation, trust, and building a strong management team.
• Fast money vs. slow money - and how Matthew ensures his investments pay for his lifestyle.
Packed with insights, real-life lessons, and a no-nonsense approach to business, this is an episode you don’t want to miss.
Listen now!
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this episode of the Stay Hungry podcast, we speak with Darren Edwards, former climber, mountaineer, and Special Forces reservist, whose life took an unexpected turn after a severe climbing accident left him paralysed. Faced with a new reality, Darren had to completely rethink his approach to challenges, resilience, and success.
We explore his journey from military training to extreme adaptive adventures, discussing how he rebuilt his identity, set ambitious new goals, and developed a mindset that refuses to be limited by circumstance. Darren shares lessons in accountability, overcoming setbacks, and why purpose plays a crucial role in navigating change - insights that apply to both business and life.
🔹 Key Takeaways from the Episode:
• The Mindset of Resilience – How Darren turned adversity into an opportunity for reinvention.
• Why Purpose is Everything – The power of setting ambitious goals, even in the darkest moments.
• Accountability & Mental Strength – How elite military training prepared him for life’s toughest challenge.
• The Pursuit of Excellence – Why striving for your best, no matter the circumstances, changes everything.
• Pushing Boundaries – From SAS Reserves to extreme adaptive adventures, Darren’s journey to reclaiming his identity.
Darren’s story is a reminder that setbacks don’t have to define you; how you respond to them does. Whether you’re facing challenges in business or life, this episode offers a fresh perspective on resilience and adaptation.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this no-holds-barred episode of the Stay Hungry Podcast, Joel Stone exposes one of the biggest scams in online business today, the rise of the so-called “CEO” with no real business. From rented Lamborghinis to fake revenue claims, these self-proclaimed gurus are everywhere, selling hype instead of results.
Joel breaks down how to spot the frauds, avoid the BS, and find real mentors, coaches, and business allies who actually know what they’re talking about. If you’re serious about growth, this episode will save you time, money, and a whole lot of frustration.
Key moments:
🚨 The Fake CEO Epidemic: Why social media is filled with business “gurus” who have no real business.
💰 Revenue vs. Reality: How to spot false seven-figure claims and the real numbers behind them.
⚠️ Red Flags to Watch For: From rented luxury cars to micro accounts on Companies House – the telltale signs of a fraud.
🛠 Finding Real Mentors & Coaches: What to look for in a genuine business expert (and who to avoid like the plague).
📉 The Event & Networking Trap: Why most flashy entrepreneur events are just hype machines designed to take your money.
👥 Building the Right Network: How to surround yourself with real business owners who actually help you grow.
Don’t get caught up in the illusion – focus on what actually drives business success. Listen now to cut through the noise and make smarter decisions for your future.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this solo episode of the Stay Hungry Podcast, Joel Stone dives deep into one of the most crucial elements of success, taking ownership. Whether in business or life, the way you respond to challenges determines your trajectory. Joel unpacks the mindset shifts needed to stop blaming external factors and start taking control of your own results.
Through personal experiences and hard-hitting truths, he explores why no one is coming to save you and why that’s actually the best news you could hear. If you want to build a resilient, unstoppable business, this episode is a must-listen.
Key moments:
🔥 The harsh truth: No one will fix your business problems for you. It’s all on you.
⚡ Mindset vs. excuses: The cost of blaming the economy, competitors, or “bad luck.”
🔑 The power of response: Why your reaction to setbacks defines your future.
🧠 Training your mind like a muscle: Daily habits that separate winning entrepreneurs from the rest.
🚀 Taking full responsibility: What to do when your business isn’t growing and what you might be avoiding.
🎯 Your mindset challenge: Three practical steps to reframe problems, audit your headspace, and take radical ownership of your success.
No excuses. Just action.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this episode of the Stay Hungry Podcast, Joel and Martha break down one of the harshest truths in business – you get out what you put in. They challenge entrepreneurs to assess whether their expectations match their effort, using real world examples of businesses aiming for big profits but only committing small investments.
From sales events and passive income myths to the realities of scaling property investments, they reveal why success is not just about working hard – it is about working smart. They also discuss the power of mentorship, the cost of playing small, and why putting in the reps early can lead to long term rewards.
This episode is a must listen for business owners looking to level up their mindset, pricing strategy, and work ethic to achieve sustainable success.
Key Takeaways:
• Effort vs Expectation If you want to make £100k, have you put in £100k’s worth of effort
• The Passive Income Myth There is no such thing as effortless money – recurring revenue takes more work not less
• The Cost of Playing Small Underpricing your services and staying in the comfort zone keeps you stuck
• The Power of Mentorship Investing in the right guidance can accelerate your growth far beyond what you would achieve alone
• Work Now Reap Later The people you admire today worked hard yesterday – now it is your turn
If you have ever wondered why your results do not match your ambitions, this episode will give you the reality check and strategy you need. Tune in now.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Marketing can make or break a business, but what happens when you fall for the wrong tactics? In this episode, Joel and Martha dive deep into the red flags that should set alarm bells ringing when working with marketing agencies, freelancers, or even in your own campaigns. From misleading reports and over-promising results to the dangers of blindly following trends, they break down the biggest mistakes businesses make.
With their signature blend of brutal honesty and humour, they also explore why some business owners wear “being busy” as a badge of honour, how pricing strategies affect perceived value, and the psychology behind luxury branding. Whether you’re hiring an agency or handling your marketing in-house, this episode will help you avoid costly mistakes and make smarter decisions.
Key Takeaways:
• The dangers of misleading marketing reports: How some agencies manipulate data to make results look better than they are.
• Beware of unrealistic promises: Why any agency guaranteeing success without knowing your numbers is a massive red flag.
• The pricing perception trap: How pricing affects consumer perception and why charging too little can hurt your brand.
• Selling the dream vs. reality: How some sales tactics manipulate buyers and why forced deals often lead to bad clients.
• Marketing for different audiences: Why marketing a budget product isn’t the same as marketing a luxury brand—and how agencies often get this wrong.
• Vanity metrics vs. real impact: The difference between impressive-looking stats and actual business growth.
If you want to protect your business from bad marketing decisions and level up your strategy, this episode is a must-listen! 🚀
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Ever wondered what really goes on behind the scenes at a marketing agency? Josh Walters did - so he decided to find out firsthand. After nearly 20 years in the railway industry, he swapped signalling systems for sales funnels, spending a week inside Codebreak to see how a high-performing marketing team operates.
In this episode, Josh and Joel pull back the curtain on the fast-paced world of marketing, revealing what surprised him, what challenged him, and what business owners can learn from his experience. From strategy meetings to AI-driven research, discover how a marketing agency tackles growth, solves problems and stays ahead of the competition.
Expect insights on:
- 🚀 The reality of running a marketing agency - what actually drives results for clients
- 📊 How marketing strategies are built (and why most businesses get it wrong)
- 🎯 What Josh took away from the experience that could transform any business
If you’ve ever thought about outsourcing marketing or even just wanted a peek inside an agency, this episode gives you an unfiltered look at what really goes on.
👉 Subscribe to Stay Hungry for more no-BS insights on business, marketing and mindset.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this episode of the Stay Hungry Podcast, Joel and Martha tackle one of the biggest mistakes businesses make in marketing: following the crowd. They explain why blindly jumping on trends can leave you disappointed and why standing out is the real secret to success. By zigging when others zag, you can create campaigns that not only grab attention but also deliver results. With a mix of sharp insights and their usual banter, they highlight how being bold, authentic, and a little bit different can help you cut through the noise in a crowded marketplace.
Key Takeaways:• Stop Chasing Trends: Jumping on bandwagons rarely leads to meaningful marketing results.
• Originality Matters: Being brave enough to go against the grain sets you apart from competitors.
• Think Long-Term: Trend-based marketing might be fun, but it doesn’t build the trust and loyalty that come with a strong, authentic brand.
• Lead, Don’t Follow: Create campaigns that make people take notice because they’re fresh and unique, not because they’re part of the latest fad.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this weeks episode Joel and Martha discuss personal and business growth, highlighting the challenges and rewards associated with navigating these changes. They reflect on the addition of new team members, recruitment strategies, and the importance of onboarding processes. Joel emphasizes the evolving nature of responsibilities and the necessity of adapting to new levels of success, comparing this to personal goals and the misconception that achieving milestones brings ease.
The duo also explore mindset shifts, particularly Joel's journey from a scarcity mindset to an abundance mentality. They touch on topics like resilience, handling unexpected challenges, and reframing struggles as opportunities for growth. Personal anecdotes are shared, such as Joel's family influences, including his mother's adventurous spirit, and his experiences balancing work, life, and personal loss.
They conclude by encouraging listeners to embrace life's inherent difficulties, recognising that every level of success comes with its own unique set of challenges. The overarching message is to develop resilience, face challenges head-on, and find growth through discomfort.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Instagram
Facebook
LinkedIn
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale dive into the essential steps for crafting a marketing manifesto that drives results. A marketing manifesto isn’t just a set of ideas; it’s a clear, actionable plan that aligns your marketing efforts with your business goals.
Joel and Martha cut through the fluff to provide entrepreneurs with the insights they need to build strategies that work.
From defining your objectives to understanding when marketing transitions to sales, this episode is packed with practical tips. Learn why clarity is crucial, how to allocate resources wisely, and which metrics matter most. Whether you’re a seasoned marketer or just starting out, this episode will help you avoid vague objectives, focus on high-impact channels, and create a manifesto that serves as your roadmap to success.
Key Takeaways:
- What is a Marketing Manifesto?: Understand its role in defining your goals, target audience, and strategy.
- Budgeting and Resources: Discover how to align your ambitions with your available budget and get maximum ROI.
- Measuring Success: Learn to track meaningful metrics like cost per lead and conversion rates—ditch the vanity metrics.
- Marketing vs. Sales: Recognize the critical handoff point where marketing efforts transition to sales.
Joel and Martha share actionable tips and real-world examples to help you craft a marketing manifesto that ensures focus, consistency, and measurable outcomes. It’s time to take control of your marketing strategy and make every effort count.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In a world where everyone seems to be saying the same thing, how can your business stand out? In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle one of the most pressing challenges in modern marketing—differentiation. They explore how businesses can identify and communicate their unique value proposition (UVP) to stay ahead of competitors who might mimic their strategies.
Joel and Martha discuss the dangers of complacency in messaging, the importance of refreshing and refining your brand, and how to evolve your marketing to keep it relevant and effective. Through real-life examples and practical exercises, they show you how to define your UVP, align your messaging with your brand’s growth, and leverage your culture to create a lasting impression that competitors simply can’t copy.
Key Takeaways:
The Danger of Complacency: Why sticking to outdated messaging strategies leaves you vulnerable to competitors.
Building Your UVP: A step-by-step guide to articulating what makes your business the best choice.
Refreshing Your Messaging: Tips for aligning your tone and visuals with your current brand identity.
Staying Ahead: How tools like AI and a focus on culture can keep your business cutting-edge.
Packed with actionable advice, this episode is your roadmap to standing out in even the most crowded markets. If you’re ready to communicate what makes your business truly unique, this episode is a must-listen.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Resources:
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this reflective and inspiring episode of Stay Hungry, Joel Stone and co-host Martha Dale dive into the pivotal lessons they’ve learned over the past year. With a conversational tone, they share personal stories, professional insights, and actionable advice designed to resonate with listeners preparing for the year ahead.
From embracing patience and the power of starting anew to the importance of delegation, Joel unpacks transformative lessons that fuel personal and business growth. Martha shares candid reflections on turning rejection into redirection and the dangers of chasing illusions instead of authenticity. Together, they explore how these insights can apply to everyday life and business.
Key Takeaways from the Episode:
- "The best time to plant a tree was 30 years ago; the second best time is now." Joel reflects on delayed projects and the success of starting anyway.
- "Do what I do best and delegate the rest." How Codebreak’s MTS™ formula led to significant wins.
- "Rejection is redirection." Martha shares how a failure became a turning point for success.
- "Sometimes the grass is greener because it's fake." Lessons in staying true to your values amid external pressures.
- Actionable advice for listeners, including: “Don’t borrow tomorrow’s problems today”and “We either make ourselves happy or miserable—the amount of work is the same.”
As the episode wraps, Joel and Martha encourage listeners to reflect on their year and share their lessons using #StayHungryLessons.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale delve into the art of intentional networking. Inspired by reflections from a recent Christmas party with clients, they unpack what it means to move beyond transactional interactions and focus on meaningful relationship-building within your community.
Joel and Martha discuss why networking is more than just exchanging business cards—it’s about fostering connections that matter. They outline actionable strategies for networking with purpose, including the importance of being genuinely curious, offering value, and following up meaningfully. With practical advice and mindset shifts, this episode will help you approach networking events with confidence and clarity.
Key highlights include:
- The Dos of Networking: Learn how to build trust and add value in every interaction.
- The Don’ts of Networking: Avoid common pitfalls like self-promotion overload and neglecting follow-ups.
- Community Connections: Why networking within your local circle can lead to deeper, more impactful relationships.
- Mindset Shifts for Success: Discover how adopting a giver’s mindset and long-term thinking can transform your approach.
- Real-Life Stories: From the Christmas party to personal anecdotes, hear how intentional networking has created unexpected opportunities.
As Michele Jennae says, “Networking is not about just connecting people. It’s about connecting people with ideas and opportunities.” Joel and Martha provide a fresh perspective on how to embody this principle in your professional life.
Listen in to challenge your networking habits and start building the kinds of connections that truly matter.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In a world flooded with flashy ads, influencer scams, and too-good-to-be-true promises, building trust with your audience has never been more challenging - or rewarding. In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle the art of trust-building in a high-scepticism marketplace.
Through real-world examples, personal anecdotes, and actionable strategies, Joel and Martha reveal how entrepreneurs and small business owners can cut through the noise and create genuine, lasting connections with their customers.
What You'll Learn in This Episode:
- Why scepticism is rampant today: Explore the impact of digital marketing overload, fake reviews, and high-profile scandals.
- The Codebreak approach to trust: Learn how consistency, transparency, and proof can position your brand as credible and relatable.
- Practical trust-building strategies: From offering value-first to using storytelling that resonates, discover steps to build trust and stand out from the competition.
Featuring personal insights like Martha’s story of turning criticism into deeper client relationships and Joel’s advice on sticking to your core values, this episode offers actionable tips to transform scepticism into loyalty.
Whether you're struggling to establish your credibility or looking to reinforce trust with your audience, this episode will leave you with practical takeaways you can implement today.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a Call with Codebreak: https://form.jotform.com/241272835208051
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
When the sht hits the fan, how do you respond? In this candid and empowering episode of the Stay Hungry Podcast*, Joel Stone and Martha Dale tackle one of the biggest challenges for entrepreneurs: building resilience in the face of adversity.
From losing clients and cash flow crises to unexpected PR disasters, every business owner faces chaos at some point. But how you react can determine whether you just survive - or thrive.
Joel kicks off by sharing a deeply personal story about a major business setback and the lessons it taught him about grit and adaptability. Martha chimes in with her own experiences, showcasing how a shift in mindset can turn challenges into opportunities.
Key topics include:
- The three cornerstones of resilience: Perspective, Preparation, and Persistence.
- How to reframe setbacks as learning opportunities.
- Practical tools for staying grounded: journaling, visualisation, and breathing techniques.
- Emotional regulation and separating feelings from facts.
- The importance of mentors and accountability partners in navigating tough times.
- Real-life examples of overcoming adversity and thriving through chaos.
Packed with actionable insights, this episode introduces powerful strategies to help you stay calm under pressure, make better decisions, and maintain focus on your long-term goals.
Whether you’re in the midst of a crisis or preparing for inevitable challenges, this episode offers a blueprint for staying strong, adaptable, and motivated. Tune in now to build the resilience that will carry you through anything business throws your way.
Links:
- Website: https://www.codebreak.co.uk
- Instagram: https://www.instagram.com/codebreakcrew/
- Facebook: https://facebook.com/codebreakcrew/
- Joel's Instagram: https://www.instagram.com/joelstoneofficial/
- Joel's Facebook: https://facebook.com/joelstoneofficial/
- Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
- Arrange a Call with Codebreak: https://form.jotform.com/241272835208051
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Are you really hearing your clients - or just listening to them?
In this insightful episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle one of the most overlooked skills in business: the art of truly hearing.
While listening involves passively acknowledging what someone says, hearing digs deeper into understanding the intent, emotions, and even unspoken needs behind their words.
Joel kicks off with a personal story about how hearing a client’s underlying concern turned an ordinary campaign into a transformative success. Martha chimes in with her own experiences, emphasising how hearing team feedback fosters trust, innovation, and collaboration. Together, they dive into the costly consequences of miscommunication in business, sharing eye-opening statistics and relatable anecdotes.
Key topics include:
- Hearing vs. Listening: Understanding the fundamental difference and its impact on business relationships.
- Miscommunication Costs: How poor communication affects trust, revenue, and efficiency.
- Real-Life Examples: Positive and negative stories from the Codebreak team on hearing versus just listening.
- The Psychology of Feeling Heard: Why hearing fosters emotional connections and how it drives loyalty.
- Actionable Tools and Strategies: Open-ended questions, customer feedback loops, attentive silence, and the "unreasonable hospitality" method.
Whether it’s understanding the “no behind the yes” in a sales pitch or addressing employee concerns with empathy, Joel and Martha reveal how hearing leads to connection, clarity, and business growth.
This episode is your ultimate guide to strengthening relationships, closing more deals, and enhancing leadership by mastering the power of hearing.
Links
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Remarketing is one of the most underrated yet impactful strategies in digital advertising. But how do you re-engage potential customers without crossing the line into annoyance?
On this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale reveal the secrets to mastering the art of remarketing. Packed with real-world examples and actionable tips, this episode will help you transform lost opportunities into loyal customers.
Joel and Martha begin with the fundamentals of remarketing - what it is, why it works, and how familiarity can dramatically boost conversions. Did you know that only 2% of visitors convert on their first visit? Remarketing bridges that gap, and this episode shows you how.
Key Topics Discussed:
- Why Remarketing Matters: Discover how retargeting past visitors and customers drives trust, builds familiarity, and increases conversions.
- Best Practices for Remarketing: Learn the golden rule of adding value without overwhelming your audience, tailoring messages to different user actions, and avoiding ad fatigue with techniques like frequency capping.
- Success Stories: Real-life case studies of businesses boosting sales and conversions with dynamic product ads and email retargeting.
- Common Mistakes to Avoid: Don’t fall into the traps of over-targeting, mismatched messaging, or poorly timed campaigns.
- Actionable Takeaways: Practical steps like setting up tracking tools (Facebook Pixel, Google Tag Manager), building audiences, and launching your first remarketing campaign.
Whether you’re an entrepreneur, marketer, or small business owner, Joel and Martha’s insights will give you the confidence to dive into remarketing with strategies that work. With their expert guidance, you’ll be able to engage your audience smartly, drive results, and avoid the pitfalls that can damage trust.
Links
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel’s Instagram: https://www.instagram.com/joelstoneofficial/
Joel’s Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle the challenges and opportunities that arise as the year draws to a close. It’s tempting for business owners to ease off the accelerator during the holiday season, but Joel and Martha argue that this is precisely the time to maintain momentum. They share actionable strategies to finish 2024 strong and position your business for an incredible start to 2025.
From crafting time-sensitive offers to keeping your team motivated during the festive season, this episode is packed with tips to help you see the end of the year not as a finish line, but as a starting point for success.
Key Takeaways:
- Why Slowing Down Can Hurt Your Business: Discover how to leverage year-end opportunities while competitors ease off.
- Reframe Your Mindset: Treat the end of the year as a launchpad for success in 2025, balancing reflection with forward planning.
- Time-Sensitive Offers: Implement strategies like “Last Chance for 2024 Pricing” and “Buy Now, Use Later” to boost year-end revenue.
- Utilise Holiday Downtime: Turn the post-Christmas lull into a productive period with live Q&As, strategy sessions, or webinars.
- Team Motivation Tips: Keep your team focused and engaged during the festive season with shared goals and meaningful rewards.
This episode is your call to action to finish the year with purpose, strategy, and the momentum to make 2025 your best year yet.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel’s Instagram: https://www.instagram.com/joelstoneofficial/
Joel’s Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a Call With Codebreak: https://form.jotform.com/241272835208051
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this episode of the Stay Hungry podcast, host Joel Stone and guest Martha Dale tackle one of the most pressing questions for business owners: should you manage your digital marketing with an agency, hire a freelancer, or go the DIY route? This episode dives deep into the pros and cons of each approach, providing clarity and direction for businesses of all sizes trying to make the right choice for their marketing needs.
Joel and Martha explore the three main paths, starting with what agencies bring to the table - comprehensive services, scalability, and a full team’s expertise. But is the price tag worth it for every business? Then they take a closer look at freelancers, who offer specific skill sets like SEO, content creation, or social media expertise, often at a lower cost. Finally, they examine the DIY path, which lets business owners stay in full control but requires a significant time investment and a steep learning curve.
In this episode’s highlights, they discuss:
- Agency Benefits: Full-service options, expert teams, scalability, and the big-picture strategy agencies can provide. But is it always worth the cost?
- Freelancers’ Flexibility and Specialisation: The benefits of hiring freelancers who can jump into specific projects and how their affordability compares to agencies.
- DIY Pros & Cons: Why some small businesses choose to do their own marketing to save on costs and keep branding authentic, even if it means investing significant time.
- Cost vs Value: Breaking down what you’re really paying for with each option and the hidden costs of DIY marketing.
- Quality and Consistency: How each option handles quality control and project consistency, with agencies often being more systemised, freelancers requiring clear management, and DIY relying on personal discipline.
Whether you're a startup owner looking to save costs, a scaling business seeking expert help, or somewhere in between, Joel and Martha provide the guidance to help you choose the path that aligns best with your goals and resources.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Warning - This episode includes an outdated, offensive term
In Part 2 of this deep-dive conversation, Joel Stone continues his talk with former MMA fighter turned coach, Jason Kearns, aka "Blockhands." Jason opens up about his intense journey from the ring to personal transformation, sharing how he’s now dedicated to guiding others through mental and physical barriers in their own lives.
This episode picks up on Jason’s transition from fighter to coach, exploring the evolution of his "Limitless Life" coaching programme. Jason reflects on the defining moments in his MMA career, from his training across Ireland, Dubai, and Thailand to representing Ireland at the IMMAFs. These experiences honed his mental resilience, a strength that he now brings into his coaching philosophy. Joel and Jason discuss how his journey, enriched by both personal triumphs and struggles with mental health, helps clients develop not just physically but mentally, with a coaching approach that embraces vulnerability and fortitude.
Jason also dives into the core elements of his coaching programme. With a focus on building a "Bulletproof Body" and a "Limitless Mind", Jason has crafted a system that tackles mental wellness and physical strength head-on. His candid reflections on using MMA to combat depression reveal why he’s so passionate about empowering others, especially those grappling with mental health challenges.
This episode is packed with insights for anyone interested in the profound connections between mental resilience and physical strength. Whether you’re an athlete or simply someone seeking growth, Jason’s unique perspective as a coach shaped by his fighter’s mindset offers tools to elevate your life.
Key Moments:
- How training and competing internationally shaped Jason’s resilience
- Jason’s transition to a coaching role and the philosophy of "Limitless Life"
- Insights into mental health, vulnerability, and their role in physical transformation
- The methods behind building a "Bulletproof Body" and a "Limitless Mind"
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Instagram
Facebook
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this inspiring episode of the Stay Hungry podcast, Joel welcomes Jason Kearns, former MMA fighter and current mindset and movement coach, to discuss his incredible journey from the octagon to coaching. Known in the ring as "Blockhands," Jason shares his unique story of grit, transformation, and resilience, highlighting how he used MMA to overcome his personal mental health battles and now channels that experience into helping others create a "Limitless Life."
Jason's path to professional MMA took him from training in Waterford, Ireland, to competing across the globe in Dubai and Thailand. He talks about his intense dedication to the sport, his notable 26-second guillotine victory at Reign MMA, and his experience representing Ireland in the IMMAF championships. Each fight was more than a battle—it was an opportunity for personal growth, and Jason recounts how this journey fortified his mental strength and helped him transition from fighter to coach.
Now, Jason’s focus is on empowering clients through a holistic coaching approach that builds both "Bulletproof Bodies" and "Limitless Minds." A mental health advocate, Jason openly discusses his own struggles with depression and how MMA was a cornerstone in his recovery. Through his coaching, he now offers others a roadmap to resilience, encouraging clients to break through their physical and mental limits. Join Joel and Jason as they explore the critical importance of mental and physical resilience, the power of vulnerability, and the life-changing impact of a strong support system.
Key Moments:
- Jason’s MMA career and the journey from amateur to pro
- Representing Ireland in the IMMAF championships: a life-changing experience
- Transitioning from fighter to coach and the holistic philosophy behind “Bulletproof Body, Limitless Mind”
- Jason's personal mental health journey and how it shapes his approach to coaching
- How a "Limitless Life" mindset helps clients overcome both physical and mental barriers
Links:
- Website: https://www.codebreak.co.uk
- Instagram: https://www.instagram.com/codebreakcrew/
- Facebook: https://facebook.com/codebreakcrew/
- Joel's Instagram: https://www.instagram.com/joelstoneofficial/
- Joel's Facebook: https://facebook.com/joelstoneofficial/
- Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
- Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this episode of the Stay Hungry podcast, Joel Stone breaks down one of the most powerful yet often misunderstood principles in marketing: "Sell them what they want, give them what they need." Many business owners face the challenge of balancing attractive offers with delivering real, sustainable value. In this episode, Joel explores how businesses can master this art to build long-term success.
Joel dives into the psychology of consumer behaviour, revealing why people are driven by their desires and how savvy marketers can use this to hook them in. But the secret sauce? Once you've made the sale, it’s about exceeding expectations by delivering solutions that solve your customers' deeper problems. Whether you're packaging your product or crafting your marketing message, this episode offers practical insights into striking the perfect balance between desire and true value.
Key Sections Include:
- Understanding Consumer Wants: Why people buy what they think they want and how to tap into these emotions.
- Crafting the Perfect Offer: How to package your product in a way that speaks to desires but delivers on deeper needs.
- Delivering Real Value: Building long-term trust by providing more than the customer anticipated.
- Ethical Marketing: The fine line between positioning and manipulation, and how to stay on the right side of it.
- Case Studies: How top brands like Apple, fitness memberships, and subscription services use this strategy to thrive.
With real-world examples, ethical considerations, and strategies for evolving with customers' changing needs, this episode is a must-listen for any business owner looking to sell smarter and scale sustainably.
Links:
- Website: https://www.codebreak.co.uk
- Instagram: https://www.instagram.com/codebreakcrew/
- Facebook: https://facebook.com/codebreakcrew/
- Joel's Instagram: https://www.instagram.com/joelstoneofficial/
- Joel's Facebook: https://facebook.com/joelstoneofficial/
- Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
- Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this episode of the Stay Hungry podcast, Joel Stone breaks down the uncomfortable truth about business growth: it requires breaking a few "eggs." Drawing from the classic saying, "You can't make an omelette without breaking eggs," Joel discusses why stepping out of your comfort zone is essential for creating real results in business.
Joel starts by explaining how staying in your comfort zone stifles growth, sharing client stories that illustrate the breakthroughs from embracing discomfort. Drawing inspiration from Henry Ford's famous quote, “If you always do what you’ve always done, you’ll always get what you’ve always got,” Joel emphasises the importance of change and taking calculated risks to move forward.
In addition to exploring the necessity of risk-taking, Joel tackles how perfectionism can paralyse progress. Instead of striving for unattainable perfection, entrepreneurs should focus on momentum and embrace “good enough” to keep moving forward. Joel also highlights the power of adaptability—why continuously adjusting your strategy and messaging is key to long-term success.
The episode concludes by exploring the concept of protectionism, warning business owners about holding on too tightly to what they have at the expense of growth. Joel stresses the importance of being open to change, and challenges listeners to reflect: what "eggs" do you need to break to unlock the next level of growth in your business?
Key Takeaways:
- Growth requires discomfort: Staying in your comfort zone leads to stagnation. True progress comes from taking risks and stepping into the unknown.
- Perfectionism can hinder growth: Aiming for perfection often leads to paralysis. Embrace “good enough” to maintain momentum.
- Adaptability is key: Regularly review and adjust your messaging and strategy to stay competitive and drive growth.
- Failure is feedback: View failure as a learning opportunity, not a setback. Some of the best successes come after failure.
- Let go of protectionism: Guarding what you already have can prevent you from seeing new opportunities for growth, be open to innovation and change.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this powerful episode of the Stay Hungry podcast, Joel Stone welcomes back Benjamin Owen for Part 2 of their inspiring conversation on personal growth, leadership, and getting out of your own way. Benjamin, who began his career as a body transformation coach, shares his remarkable journey into the world of performance coaching, where he now helps leaders unlock their full potential by addressing physical fitness, emotional intelligence, and mindset.
Throughout this episode, Benjamin dives into the deeper challenges that high-performing individuals face, from the critical role of emotional intelligence to the struggle of balancing personal and professional lives. He shares personal insights from his own life, including how divorce and the COVID-19 pandemic reshaped his perspective and led him to transition from gym owner to an online performance coach.
Key topics include:
- The "Nice Guy" Syndrome: How repressed emotions and a lack of boundaries can sabotage your success, and why Benjamin believes healthy boundaries are essential for thriving in both work and personal relationships.
- Men's Work and Support Systems: The importance of finding the right group of like-minded individuals to support personal growth, and how surrounding yourself with the right people can propel your development.
- Balancing Stress and Rest: Benjamin emphasises that real growth comes from understanding the importance of rest and recovery, and shares how leaders can move from a fear-driven to a love-driven motivation for sustainable progress.
- Leadership and Personal Development: From operator to owner mindset, Benjamin breaks down the journey of becoming a more self-aware leader and building a support system that includes coaches, therapists, and nutritionists.
Key Takeaways:
- Developing personal growth and self-awareness is crucial for becoming an effective leader.
- Setting and maintaining strong boundaries is vital for achieving success in all areas of life.
- Being around the right people can fast-track your personal and professional development.
- Finding the right balance between stress and recovery is key to sustaining long-term success.
- Moving from fear-driven to passion-driven motivation can lead to a profound transformation in both your personal and professional journey.
This episode is packed with actionable insights for anyone looking to break free from limiting beliefs and achieve exponential growth, both personally and professionally.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: http
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
In this insightful episode of the Stay Hungry Podcast, host Joel Stone is joined by Benjamin Owen, a performance coach and founder of 10x Tribe. Benjamin shares his incredible journey from a body transformation coach to a highly sought-after performance expert, focusing on helping leaders break through their limitations and achieve exponential growth.
Starting out as a gym owner, Benjamin quickly realised that his clients' success was tied not just to physical training but to their emotional and personal well-being. Joel and Benjamin explore how emotional intelligence and personal growth play a critical role in both professional and personal success. Benjamin opens up about his own experiences with workaholism, the impact of his divorce, and how he transformed his life during the COVID-19 pandemic, transitioning from a gym owner to an online coach.
The conversation covers essential topics like setting boundaries, the "Nice Guy" syndrome, and the importance of surrounding yourself with the right support team to accelerate personal and professional development. Benjamin’s powerful insights on leadership, self-awareness, and motivation offer listeners a roadmap to getting out of their own way and unlocking their full potential.
Whether you're a business owner, leader, or simply on a journey of personal development, this episode is packed with actionable takeaways to help you transform your mindset and drive real results.
Key Takeaways:
- Emotional intelligence is a critical tool for both personal and professional growth.
- Setting clear boundaries is essential for success in all areas of life.
- Surrounding yourself with like-minded individuals can accelerate your personal and leadership development.
- Balancing stress and recovery is key to sustainable high performance.
- Shifting from fear-based to love-based motivation leads to more fulfilling progress.
Tune in to hear Benjamin Owen’s transformative insights on leadership, growth, and getting out of your own way!
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Instagram
Facebook
LinkedIn
In this episode of the Stay Hungry Podcast, host Joel Stone sits down with Dipesh Virji, a sales consultant, podcast studio owner, and host of The Mindful Creator Podcast. Dipesh shares his inspiring journey from humble beginnings to becoming one of the UK’s rising audio influencers.
Starting out as a door-to-door salesman at just 15, Dipesh’s career has spanned multiple industries, from Electrical Engineering to Accountancy and Finance, and eventually entrepreneurship. Throughout the conversation, Dipesh and Joel discuss the world of sales, exploring what it takes to succeed in today’s competitive market.
Listeners will gain insights into:
- The importance of authenticity and understanding customer needs in sales.
- How building genuine relationships can lead to long-term success.
- Dipesh’s personal development journey and the mindset shifts needed for growth.
- The challenges and rewards of running a podcast studio in the ever-evolving audio space.
Key Moments
- If you allow yourself to experience people saying ‘no’, when you go on to sell something that people actually need, that ‘yes’ will feel so easy.
- You need to fully understand how your product works. That way, when it comes to selling the product, you have the knowledge to tell your prospect why ‘this’ is better for them than something else.
- Getting rid of pricing can remove a lot of objections from a prospect. If someone tries your product/service and they like it, then money doesn’t matter as much.
- You should try to re-frame every negative thought you have into an opinion that is helping you come to a decision.
Whether you're looking to refine your sales techniques, embrace personal growth, or simply draw inspiration from Dipesh’s incredible story, this episode is packed with valuable lessons and actionable insights. Don’t miss out on learning how to "do sales right" with one of the industry’s rising stars.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Instagram
Facebook
LinkedIn
In this captivating episode of the Stay Hungry Podcast, host Joel Stone sits down with Dipesh Virji, a sales consultant, podcast studio owner, and host of The Mindful Creator Podcast. Dipesh shares his remarkable journey from humble beginnings to becoming one of the UK's rising audio influencers.
From his first job at 15 as a door-to-door salesman for Anglian Windows to his current role as a sought-after sales consultant, Dipesh’s story is one of perseverance, adaptability, and success. He recounts how his sales journey began while working in his mother’s opticians during his studies in Accountancy and Finance. These experiences laid the foundation for the sales skills he continues to hone today.
Joel and Dipesh dive into the intricacies of sales techniques, focusing on the power of authenticity, understanding customer needs, and building genuine relationships. Dipesh emphasises the importance of continuous learning, personal development, and mindset shifts for success in both sales and life.
Listeners also get a behind-the-scenes look into Dipesh's entrepreneurial ventures, particularly in the audio space, where he leverages his expertise to help others succeed. This episode is packed with actionable insights for anyone looking to improve their sales skills or gain inspiration from a self-made success story.
Key Takeaways:
- If you have a fear of rejection, you should decide that you’ve been rejected already. Go out and see how many times you can get rejected, because eventually someone will say yes.
- Success comes from being able to sell yourself well. Not from being smart.
- Success is about how willing you are to go through rejection until you get that yes from someone.
Tune in to learn how to do sales right with Dipesh Virji in this must-listen episode.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Instagram
Facebook
LinkedIn
In this episode of the Stay Hungry Podcast, Joel and Martha discuss how to master stage presence for maximum impact. Whether you’re preparing for a big talk or presenting on Zoom, they look at strategies to engage your audience, structure your talk, and deliver memorable takeaways. Joel shares his experiences, including overcoming personal challenges and honing his delivery techniques, while Martha explores the mindset needed to handle the pressure and anxiety that often come with public speaking. This episode is packed with practical tips on controlling the room's energy and ensuring your message hits home.
KEY TAKEAWAYS
- "Your audience will remember one key takeaway. Nail it, and you’ve won the room."
- "If you're not prepared to challenge yourself on stage, you’ll never challenge your audience."
- "Preparation is everything. You can’t wing a stage talk and expect it to land. Know your points, rehearse them, and deliver with confidence."
- "A great stage presence isn’t about gimmicks or stunts—it’s about knowing your message and delivering it with authority and purpose."
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Instagram
Facebook
LinkedIn
In this episode, Joel and Martha talk about how powerful having authority is, particularly in marketing or as a business owner. Playing to your strengths and leaning on your knowledge is key. Joel explains how to ask customers for testimonials and the massive impact that they can have on your business.
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
Instagram
Facebook
LinkedIn
KEY TAKEAWAYS
- If you know you’ve got things that can help people in terms of my beliefs and ways of teaching, but if you can’t get your voice and message out there, then how are you meant to help that person?
- If you already have someone who can teach you the habits you need to improve yourself, then it’s all just about applying those habits consistently to improve.
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
Instagram
Facebook
LinkedIn
KEY TAKEAWAYS
- Time is important but energy is just as important. You can have as much time as you want, but if you haven’t got the energy to fulfil the time, then how productive are you really being?
- If you’ve just had a good workout, you’ve eaten the right things, you’ll walk into work and you can give all of your attention to one thing. You’ll be more productive than if you’ve rolled out of bed and rushed to work.
- There are two types of business owners. One that will say ‘How can I get as much out of this for as little input as possible’, and one that will say ‘How can I constantly improve, and as a by-product of that, I will get more out of it’.
- Being physically and mentally strong and healthy will always apply to business. By looking after yourself and being the best version of yourself, you’re also looking after your business.
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
Instagram
Facebook
LinkedIn
In this episode of the Stay Hungry Podcast, Joel and Martha discuss essential mindset strategies for stacking the odds in your favour, both in business and life. Both Joel and Martha have done huge amounts of work on this over the last few years – physically and mentally. As an often-overlooked topic, this episode covers personal growth, productivity hacks, and the importance of maintaining a balanced perspective.
KEY TAKEAWAYS
- "You can turn a bad day into a good day just by practicing some positive mindset techniques. It literally makes you realize that most things in life are about perspective."
- "Remember, pressure is a privilege. Everyone else is kind of going through these things, and just feeling inspired can make a huge difference."
- "The Compound Effect of giving you guys the freedom to change your environment has only been positive. Changing your workspace can significantly boost productivity and creativity."
- "Control the controllables... 80% of the things that you worry about will never happen. Focus on what you can control and let go of the rest."
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Instagram
Facebook
LinkedIn
In this episode, Joel and Martha discuss the unconventional truths of advertising success. They explore how sometimes the most impactful ad campaigns defy traditional brand guidelines, showing that a raw, unpolished ad can often outperform a meticulously designed one. Learn why grabbing attention is crucial and how the effectiveness of your ad depends more on stopping the scroll than on perfecting your copy. Plus, they discuss the financial side of customer acquisition, emphasising the need to align your ad spend with your business goals.
KEY TAKEAWAYS
- The ‘ugly ad’ as a concept does stop scroll.
- Sometimes an ad that looks sh*t will perform better than an ad that looks ultra-polished because it grabs people’s attention.
- If you can’t stop the scroll with your ad, then it doesn’t matter how good your copy is because nobody will ever read it.
- What would you be willing to pay if you could walk into a warehouse and buy your customers off the shelf? Ultimately if the answer is £1,000 and you want 20 new customers that year, you need to find £20,000 for your advertising.
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
Instagram
Facebook
LinkedIn
In this episode of the Stay Hungry Podcast, Joel is joined by finance expert Ben Knight to explore the realities of wealth and investment. They discuss the emotional pitfalls of chasing wealth, the ongoing nature of investment goals, and the concept of 'silent inflation' that can erode your financial gains. Ben shares his personal journey from modest beginnings to financial expertise, emphasising continuous learning and smart decision-making.
KEY TAKEAWAYS
- People attach so much emotion to the idea of ‘when I’m rich, life will be better’, but they don’t see that actually it’s the effort and the journey that matters.
- There’s no end-point to investment, you reach one goal and then the goal and your lifestyle changes.
- When you feel like you’re winning in business and you’ve reached that level, you then unlock the next level and so then you’re back at the beginning again.
- Silent inflation is what actually kills people’s wealth. Everyone should be investing because if you’re not, inflation will wipe you out and you won’t even notice it.
- If you’re making a business decision, particularly big businesses, you have to make them about the RPI (Retail Price Index) and no one’s telling you that.
- I didn’t start off with a massive bank balance I could start investing with. Instead, I spent an awful lot of time learning something new about money every day.
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
KEY TAKEAWAYS
- People who have come into money, usually inheritance, are the most targeted and vulnerable group and that’s not a coincidence.
- Just having money, doesn’t mean you know how to manage money and maintain it.
- Passive income is a myth because everything requires something at the start, whether that be time, money, or experience.
- Property investment is sold as a very hands-off investment because of the time frame you’re talking about, but there’s still a lot of work that you have to put into it.
- There’s so much other responsibility that comes with property investment, other than just ‘this is the money I’m putting in, and this is the return I’m hoping to get’.
- You can have a great property strategy that’s tried and tested, and you know if you do X, Y, Z, chances are you’ll make money. If there’s an industry like watches, where it’s a lot harder to have a set strategy due to less data etc, suddenly it becomes a lot more risky.
- You can’t have too much of an emotional connection to the stocks you invest in. Your love for a business has 0 impact on the stock price.
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy Rao on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
In this episode of the Stay Hungry podcast, Andy & Joel discuss the metrics that matter in business growth. From calculating the lifetime value of a customer to understanding the true worth of each client relationship, they explore essential insights to refine your marketing strategies and build meaningful client connections. Tune in as they talk about the nuances of pricing versus value in sales conversations, offering actionable tips for business success.
KEY TAKEAWAYS
- To work out your lifetime value of a customer, you need to know your average order value, how many times that person buys from you in a year, and how many years they remain a customer.
- If you can't calculate the lifetime value of a client, then how on earth, from a marketing or scaling perspective, will you know what you’d be willing to spend to acquire that customer?
- If all we’re talking about is price in a sales conversation, then we’re probably not right for each other. I want to know how I can help, and give you value for that money.
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy Rao on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
In this episode, Andy and Joel talk about the intricacies of marketing strategies and financial investments for business success. They discuss the critical balance between cost per acquisition and immediate transaction value, emphasising the importance of cash flow management in sustaining marketing efforts. They also explores the diverse attitudes towards risk and financial investment amongst entrepreneurs, highlighting the significance of mindset and readiness to commit resources.
KEY TAKEAWAYS
- Let’s say your cost per acquisition is £100, but the value of the first transaction is £75, you’re actually making a marketing loss on that first transaction - even if you make it back in 6 months time. If you haven’t cash flowed for that, you will just run out of money.
- Some people have £1000, and are willing to invest £500 in their marketing. There are people out there that would be like ‘yeah that’s a no-brainer’ and there’s others that would say ‘no way’. It’s not just about the numbers, it’s also about your temperature to risk and attitude/mindset to money.
- You’ve got to have enough skin in the game with an investment, so that you actually care.
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy Rao on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
In this episode of the Stay Hungry podcast, Joel Stone and Lewis Potts discuss the intricacies of customer expectations and business growth strategies. They explore how defining a niche and understanding shared goals are crucial steps in creating a successful business journey. The conversation highlights the importance of setting clear expectations as a business owner and the impact of meeting, rather than exceeding, customer expectations. Joel and Lewis discuss common misconceptions about customer satisfaction and emphasise the need for stability and predictability in client relationships.
KEY TAKEAWAYS
- Once you’ve got your niche, have an idea of what the common shared end goal is and build a journey. What are the milestones? What are the peaks? What are the struggles they’re going to experience?
- You, as the business owner, are responsible for setting the expectation and meeting it. If you’ve got a paying customer with an insane expectation of what should happen, that’s because you’ve not done your job.
- 89% of businesses say that they aim to exceed their customer’s expectations. Less than 1% of customers, that did the same set of research, care. 99% of customers simply want their expectations met.
- 99% of customers simply want their expectations met, not exceeded. The gap is that at no point has the service provider asked them what their expectations are.
- People spend too long trying to exceed their client’s expectations. All your customers want is security, stability, and predictability.
- There’s loads of problematic behaviours in businesses that stop them from being able to grow. What’s the goal? What's currently stopping you from getting to it? And what are we going to do about it?
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client's businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
In this episode of the Stay Hungry podcast hosted by Joel Stone, he sits down with guest Lewis Potts to explore essential strategies for success. From the importance of objectivity in decision-making to the transformative power of leadership and dedication, Joel and Lewis discuss practical insights that resonate beyond the sports field. They also talk about the significance of building a niche around shared challenges, emphasising universal principles applicable to any industry or endeavour.
KEY TAKEAWAYS
- You’ve got to be objective about things. It’s tough in some situations but you’ve got to zoom out and look at it from a birds-eye-view. Deal with facts not feelings.
- I captained every American football team I ever played for, so I had to be a leader and the one who made decisions and stuck by them. It amplified who I was as a person. You had to be dedicated to it.
- When I talk to people about niche, I don’t care what they do for work, or if they’re male or female. I want you to build your niche around shared problems.
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
In this episode of the Stay Hungry podcast, Andy and Joel tackle essential topics for business success and personal well-being. They discuss the importance of planning for burnout amidst business excitement, achieving work-life harmony, and optimising financial transactions for efficiency. They emphasise the significance of using the right tools over having all tools, and the balance between hustling and sustainability in business ventures.
KEY MOMENTS
- When you’re excited about something in business, plan for the burnout. You can achieve an awful lot when the fire’s burning, but at some point you are going to hit a brick wall.
- You need a work/life harmony. You can work hard on your business but then whatever time you spend with your friends and family, you have to be focused and present.
- You’ve got to be able to take money quickly. There’s nothing worse than chasing someone for money; send them the payment link straight away.
- It’s not about having all the tools, it’s about having the right tools. For example, having a CRM will save you a lot of time.
- You’ve got to hustle, but you’ve also got to acknowledge that you can’t hustle forever. Someone, probably you, will suffer for it.
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
In this episode of the Stay Hungry podcast, Andy and Joel unravel the secrets to business success. From niche targeting to effective communication strategies, they explore how businesses can thrive in today's competitive environment. Listen in as Andy and Joel share invaluable insights and practical tips to help businesses differentiate themselves and achieve growth.
KEY MOMENTS
- There’s an element of niching in every business, because you might not be niching on service, but you could be on the customer/audience that you serve.
- An FAQ section on a website is a strong way of overcoming the most common objections. It’s not frequently asked questions, it’s frequently encountered objections.
- You have to think about what makes you different, particularly when you’re writing. Use the three W’s: who, what, and why. People are more likely to give their money to a family-run business rather than a faceless corporation.
- The best objection to overcome is one that the prospect hasn’t even thought of yet.
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
Join Andy and Joel as they unravel the secrets to crafting irresistible lead magnets and mastering the art of conversion. In this episode, they discuss the importance of qualifying leads and implementing a strategic warm-up process to ensure your efforts deliver optimal results. From engaging video trainings to captivating e-books, discover how to kickstart your lead magnet journey with impactful content that resonates with your audience.
KEY TAKEAWAYS
- You have to qualify people and have a warm-up process in place to get the right profile and volume to a Zoom or room.
- Your first lead magnet could be something as simple as a video training or e-book. The next thing you offer might be a webinar; as they’ve already been exposed to you, they’ll be more receptive to a pitch on the webinar.
- When you open up Q&A, some people may ask difficult questions. You’ve got to either know your subject well, or have the confidence to say, “I don’t know the answer to that but someone in my team will and they’ll get back to you.”
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
In this episode, Andy and Joel discuss the power of personal experience in teaching and marketing. Through insightful discussions, they explore the distinction between teaching from scars (lessons learned) and teaching from wounds (lessons still being learned). They also talk about learning how to craft your narrative, and that it is essential in shaping perceptions and connecting with your audience.
KEY MOMENTS
- Teaching from your scars is where you’ve learnt a lesson and now you’re showing people how to avoid the mistakes that you made. Making sure they don't have to go through it themselves.
- If you’re teaching from a wound, it means that you haven’t quite cracked things yourself yet. So you’re not really in a position to tell other people how to do things.
- If you don’t make your own narrative, people will make it for you. That’s where storytelling is important in your marketing.
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
In this podcast episode, Andy and Joel tackle the art of effective communication and marketing. Clarifying industry preconceptions, the power of visual storytelling, and the importance of authenticity in a crowded market. Listen now to learn how to build landing pages that convert and how to strike the right balance between confidence & humility in business.
KEY TAKEAWAYS
- You need to clarify some of the preconceptions of the industry that you’re in because you’ve got to make it clear that you operate differently and how.
- A video of a customer saying what you did to fix an issue and how they now feel is always going to be way more powerful than you just making a claim.
- You either want to get people swimming towards you, or swimming away from you. It’s dangerous when people are just treading water.
- Be confident but humble. Trouble is, a lot of businesses are too humble. People need to have trust in you before they buy, so you have to be confident before anything else.
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
For this episode, Andy and Joel talk about websites that work, and who actually needs one. They explain how important it is to have a website that not only looks nice, but also engages people and generates leads/sales.
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
In this episode, Dean Maden, a former soldier turned strongman competitor, is back for part two. Dean continues to share his remarkable journey of resilience and personal growth. From facing adversity in the army, battling with alcohol, and overcoming career setbacks, Dean opens up about the challenges he's faced and the lessons he's learned along the way. Join host, Andy Rao, as he delves into Dean's inspiring story of mental fortitude and transformation in more detail.
BEST BITS
- ‘Overcoming things in the gym helps you overcome things in life - it helps you achieve things and understand that you ‘can’, and that will translate over to your professional life.’
- ‘It’s so powerful to block time out of your day to focus on what it is that you need to get done.’
- ‘Experiences with your family don’t have to be expensive. It’s just important that you make the time to spend with them and prioritise that in your diary.’
- ‘Have a bulletproof day. Start your day off the way you want to, but also end it the way you want. And then you stick to that because - if you know it works - why wouldn’t you?!’
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website: https://www.codebreak.co.uk/
In this episode, Dean Maden, a former soldier turned strongman competitor, shares his remarkable journey of resilience and personal growth. From facing adversity in the army, battling with alcohol, and overcoming career setbacks, Dean opens up about the challenges he's faced and the lessons he's learned along the way. Join host Andy Rao as he delves into Dean's inspiring story of mental fortitude, transformation, and triumph.
BEST BITS
- ‘I said I wanted to make it to the Worlds, and I told people. The following year I was at the Worlds and came ninth. For me it’s just having a relentless mentality of ‘I will do it’.’
- ‘As a kid I always wanted everyone’s attention and to stand out. I think that carried through to the army but in more of a determined way, as I won the Soldier’s Soldier award.’
- ‘You see people drop like flies as you go through army training. But I’m a very stubborn person and I would not drop out. It was about making your life hell as fast as you can, to try and find out who will break.’
- ‘People have a lot of expectations of others that you can feel are being forced on you, like getting up at 5am and reading daily etc. But if you’re not enjoying doing that stuff, then it doesn’t actually have any benefit to you.’
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website -
In this episode, Andy and Martha discuss the importance of celebrating wins and its profound impact on mindset. They explain how acknowledging achievements, no matter how small, can fuel motivation and lead to greater success. Andy and Martha also share practical strategies for creating a positive mindset and embracing the power of celebration on the journey to achieving your goals.
KEY TAKEAWAYS
- It can’t be underestimated how powerful having someone by your side is when it comes to your wins.
- Not that many people talk about their wins in their marketing. It’s so important to know your values within your team. It makes it easier when you’re recruiting and scoping new suppliers etc, but it also underpins what you do and who you are.
- If you have a mental block with journaling, start small. Start with three wins on your phone each night and then work your way up.
- Having a goal to work towards that isn’t dependant on your job or your family, but something that’s your own goal is so important.
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn – https://www.linkedin.com/company/codebreak
For this episode, Andy talks about creating content that gets to the point. People haven't got time to faff around, so clarity matters. Andy explains how to become expert at creating clear and concise copy that still engages and generates sales.
KEY TAKEAWAYS
- The world of marketing is full of fluff and consumers are sick of it.
- Theories, guru speak, jargon and wordiness are all examples of fluff.
- Proper images tell a story. Stop using stock photos, they look awful and don´t quite fit what you need to say.
- Post content consistently.
- Using too many adverbs, adjectives and superlatives is counterproductive. It puts people off.
- Know your audience. If they like emojis or slang, include some.
- Don´t bang on about yourself all of the time.
BEST MOMENTS
‘He talks too slow and by the time he gets to the point, you´re dead. ´
‘Consistency is key.’
‘What st can you strip out?’
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
In this episode, Joel and Andy explain how to use AI to generate better copy. They and their team have been experimenting with using AI for all kinds of writing from the start. So, you know that the tips and tricks they share in this episode are going to vastly improve the results you get when using AI for writing marketing copy.
They explain how to provide any AI tool with clear, concise, and effective briefs by using the right prompts. As well as sharing how to input data about the performance of ads that are already running and get advice about how to improve them.
KEY TAKEAWAYS
- AI is here to stay. Learning to use it well now will put you way ahead of your competitors.
- AI is only as good as what you put into it. Even the smartest AI system in the world will produce rubbish if you ask it the wrong questions.
- Provide AI with examples of good copy to get the tone and language right.
- Tell AI about your audience.
- Never simply publish what is produced. Read it, fact-check it and tweak it. AI is not a replacement for your brain and experience.
- A/B test all of your ads regardless of how they are written.
BEST MOMENTS
‘You still are going to save a lot of time. But it´s (AI) not the miracle cure. ´
‘Because so many people are using AI badly, there's never been a better time to make your messaging stand out.’
‘The result you get is only going to be as good as the brief you give. Treat AI like a human.’
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shro
In this captivating episode, Andy & Joel dive into the critical distinction between knowledge and wisdom in the realm of marketing. They explore how simply possessing a wealth of information doesn’t necessarily equate to sound decision-making, effective application and sales.
They share real-world examples of the most common pitfalls so you don´t make the same mistakes. Including how to avoid information overwhelm and losing sight of your objective. Andy & Joel also explain how to leverage the wisdom of others, so you can grow faster.
KEY TAKEAWAYS
- Knowledge and wisdom are two different things.
- Knowledge is knowing that the Frankenstein is the name of the scientist, not the monster. Wisdom is knowing that the scientist is the monster.
- Knowledge alone has little value. You need wisdom to know how to apply what you know effectively.
- You gain wisdom by getting on with it and using what you have learned.
- Acquire your knowledge from people who are still using what they are teaching.
- Actively pay attention to the mistakes and the wins that people around you are getting. Apply wisdom gained from other areas.
BEST MOMENTS
‘The trick is to learn enough so that you can have a go.’
‘Some people are just world-class at getting ready.’
‘You don't have to spend 20 years getting wise, you can buy wisdom from others.’
EPISODE RESOURCES
https://www.amazon.co.uk/Move-Fast-Break-Things-Facebook-ebook/dp/B01LW7YEZ9/
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell succes
In this episode, Andy and Joel explore the critical role that mindset plays in achieving marketing success as an entrepreneur. Drawing from the lessons they've learned throughout their entrepreneurial journeys. Andy and Joel share practical strategies for overcoming limiting beliefs, cultivating a growth mindset, and unlocking your full potential as a marketer.
Today, their focus is on taking responsibility for your thought processes. Including, recognising, and neutralizing those that hold you back.
KEY TAKEAWAYS
- Having the right mindset massively reflects on the results that you get.
- If you think you can, you will, if you think you won´t you won´t.
- You can´t manifest success but you can have the right attitude and take responsibility.
- Successful entrepreneurs tend to ping pong between insane levels of self-belief and periods of doubt. Learn to stay balanced.
- Look for productive ways to tackle negative situations. Don´t become a victim and waste your energy getting angry. Instead, take action and control what you can.
- Take responsibility, if it's your fault, accept that.
- Some things won´t work. Learn from it and move on.
- Compound the positives, not the negatives.
BEST MOMENTS
‘It's a case of upgrading your thinking. It’s nothing woo-woo. . ´
‘Lean into the self-belief and self-responsibility without getting up your own ase.’*
‘Criticism is the price of success.’
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely wit
In this insightful episode of The Stay Hungry Podcast, hosts Andy and Joel tackle one of the most common challenges faced by entrepreneurs: finding the right balance between marketing their business and managing day-to-day operations. Drawing from their extensive experience as successful entrepreneurs and marketers, Andy and Joel share practical tips, strategies, and tools to help you optimise your time and resources.
They cover automation, using AI tools, time-blocking, targeted delegation, how to hire reliable freelancers and several other effective techniques.
KEY TAKEAWAYS
- Marketing slips down the to-do list. Often, to the point where it does not get done at all.
- Without consistent marketing your business will stagnate.
- During busy times businesses still need to market themselves. Those that don´t fail when trading conditions get tougher.
- Delegate day-to-day marketing tasks.
- Employ agencies and freelancers who are flexible enough to be a good fit for you.
- Be upfront about your pricing so you only speak to people who can afford you.
- Focus on the marketing techniques that work for your business.
BEST MOMENTS
‘Marketing is just as much about protection as it is promotion. ´
‘You´ve got to do the reps, be consistent.’
‘The first move in marketing is moving towards them.’
EPISODE RESOURCES
https://academy.codebreak.co.uk/join
Brad Burton - https://omny.fm/shows/stay-hungry-marketing-podcast/258-sh
https://www.amazon.co.uk/They-Ask-You-Answer-Revolutionary-ebook/dp/B07VVH94ZF
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of m
For this episode, Joel and Evie do an Ask Me Anything podcast. They discuss all things marketing, including Facebook ads, interrupting the scroll, carousels, ugly ads, effective social media ads for selling physical products and brand balance.
Joel also shares what his dream colad (collaborative ad) for CodeBreak would be. It´s a bit off the wall, but you´ll like it.
KEY TAKEAWAYS
- Podcasts are a great way to create content, as well as grow your reputation.
- Ads that interrupt the scroll on Facebook are highly effective.
- You can be disruptive to catch people´s attention using music as well as images and text.
- TikTok keeps you up with trends and helps you to learn more about what catches people´s attention.
- Find the influencers you enjoy watching and figure out what it is that is making you watch.
BEST MOMENTS
‘75% of our new customers have listened to an episode before they become one of our clients. ´
‘I find our influences from unexpected places.’
‘Get really clear on knowing your value before you price your first few jobs.’
EPISODE RESOURCES
Mitch – Paid Ads Expert - https://www.tiktok.com/@beardpreneur
Spudarmy - https://www.tiktok.com/@spudarmy
Mashtag Brady - https://www.tiktok.com/@mashtag_brady
Get Baked - https://www.instagram.com/getbakeduk/ and https://www.tiktok.com/@getbakeduk
Max Sandwich Halley - https://www.instagram.com/lunchluncheon/
https://www.offmenupodcast.co.uk/
https://podcasts.apple.com/gb/podcast/wolf-and-owl/id1540826523
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK
On this week's episode of Stay Hungry, co-founders Joel and Andy sit down to give listeners exclusive insider access to their highly anticipated new Marketing Academy. In under an hour, they reveal all the behind-the-scenes work involved in building this comprehensive 90-day business accelerator programme.
They walk through the origin of the idea based on seeing business owners make the same painful and expensive marketing mistakes over their careers. Joel and Andy outline exactly what participants can expect from the expert-led live pieces of training, Q&As, case studies, templates, and online community.
Nothing is left out as they pull back the curtain on their proven marketing tactics and fundamentals from hundreds of done-for-you client wins and failures. Listen today to get the inside scoop on joining Codebreak's next cohort before additional seats vanish!
KEY TAKEAWAYS
- Andy & Joel share things other agencies won´t.
- Everything Andy and Joel teach is what they do - what works.
- Applying the fundamentals of marketing saves time, enables you to market on any platform and transforms your business.
- The course covers organic search, ads, AI, copywriting, all forms of social media and much, much more.
BEST MOMENTS
‘They realize that actually, it's taking a stload of time posting on Bloody Twit book or whatever. ´
‘We don´t just teach we do.’
‘Once you know the fundamentals, you can decide which tactics are for you.’
‘This will be step-by-step learning.’
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marke
For this episode, Joel and Andy sit down to discuss what to do when the going gets tough. How to thrive even when trading conditions get difficult. They share some simple ways to quickly adapt what you are doing, take advantage of new trends and much more.
Andy and Joel explain how to develop the mindset and habits that will keep you moving forward, regardless. Enabling you to acquire skills that will make you even more successful once the economy improves.
KEY TAKEAWAYS
- Every business faces tough times.
- Regardless of how bad the economy is, there are always opportunities.
- Seek out those in your industry that are still doing well despite poor trading conditions and learn from them.
- If what you have been doing is no longer working, recognise that and change.
- When things get tough actively work to avoid the temptation of giving up.
- Tough times provide you with the chance to grow personally, to acquire the skills that translate into even greater success when times are easier.
- You need to get outside your comfort zone.
- Providing customers with an experience and making your service look effortless is very attractive right now.
BEST MOMENTS
‘There´s always money in the economy. The biggest businesses have always come out of hard times. ´
‘The technique wasn´t wrong, it was the volume that they were doing.’
‘You can´t think or moan yourself out of a situation.’
‘A strategy without a game plan, is just a fg expensive piece of paper.’
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of wh
In this episode, Joel and Andy talk about understanding the true value of a customer. Without knowing the current lifetime value of your clients, it's impossible to know what you should be spending on marketing to acquire new ones.
Joel and Andy explain, in detail, how to calculate the true value of your clients and work out the effectiveness of each ad campaign. Thus, ensuring the percentage of your profits you invest in marketing generates a high rate of return.
KEY TAKEAWAYS
- Most owners have no clue what the lifetime value of their customers is, so don´t know how much they can safely spend to acquire new clients.
- Understanding how well your ads convert is essential. How you do this is explained in the episode.
- Advertising is an investment. It can easily take months for a campaign to break even.
- If you want a profitable, scalable business you have to spend a significant percentage of your profit on advertising.
- Relying on word of mouth to bring in new clients means you can´t scale.
- Once you have a customer, invest in keeping them. Joel and Andy explain how.
- If you want a scalable business, you can´t continue to simply hustle your way through.
BEST MOMENTS
‘Businesses don´t grow on hunches.’
‘Embed yourself in their life.’
‘What about the clients you've already got? When do they get sent a voucher or a phone call.’
EPISODE RESOURCES
Retention Point - https://www.amazon.co.uk/Retention-Point-Membership-Subscription-Associations-ebook/dp/B07CZXD289
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your custome
For this episode, Joel, and Andy sit down to talk about how to start the conversation using ads. Taking them straight from seeing your ad to speaking to them via a DM, which most of them now prefer over talking on the phone. Joel and Andy explain how to crunch the numbers and scale at a pace that suits your business.
Using examples, they show you how to close the sale via a DM.
KEY TAKEAWAYS
- On the Meta platform, it is now possible to drive people from an ad straight into a DM conversation.
- Messenger ads can be used in conjunction with other platforms.
- The more conversational your ad is the more likely it is that the DM conversation will be fruitful.
- People are increasingly uncomfortable with being cold called.
- The telephone is not dead, but it is dying. More conversations are starting online.
- You can use bots, but most of the time real DM conversations work best.
- Reply to all DMs quickly. Joel and Andy explain how. Including when and how to use voice notes.
- You mustn´t come across as desperate for the sale.
BEST MOMENTS
‘You´ll find that the DMs that come in off the back of that are far more primed to a non-cold call conversation. ´
‘People want to DM first, they don´t want to speak on the phone.’
‘You´ve got to ask for the sales.’
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website -
For this episode, Joel and Andy explain why websites are not dead, despite the availability of Facebook and other social media platforms. They discuss how to work out what you want your website to achieve and get the right style of site built.
Joel and Andy cover ensuring that the customer understands what you offer, and what makes you stand out, as well as provide the information they need to decide to buy.
KEY TAKEAWAYS
- Any business looking for growth needs a website. Social media is rarely enough.
- You need to understand what you want your website to do for your business.
- People are taking longer to decide to spend. They want to know they can trust you, something that your website really helps with.
- Getting a potential customer to visit your site is only step one.
- Even if what you are offering is free, your website still has to be structured to sell it to someone. They will still want their questions and concerns answered.
- Capture visitors’ details and use that information.
- A website has got to look professional.
- Building a website is hugely time-consuming and a steep learning curve. Usually, it is better to pay someone else to build it for you.
- Getting it to rank also takes a lot of time, effort and, often, money.
BEST MOMENTS
‘People seem to be surprised that websites are still important in this day of Facebook and stuff. ´
‘A website doesn´t have to be massive and complicated.’
‘It´s still got to provide a tip-top user experience.’
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. Duri
For this episode, Andy´s special guest is a former paratrooper, world kickboxing champion and the owner of the UK's largest chain of martial arts centres, Lee Matthews. He went From Soldier to Seven Figure Business Owner and now also guides other martial arts business owners. His goal is for their businesses to grow fast, thus ensuring that every member of society can experience the benefits of practising martial arts.
Lee shares how he developed the self-discipline and focus which led to his success. While also sharing invaluable business tips.
KEY TAKEAWAYS
- Consistently doing what needs to be done regardless of how you feel is transformative.
- Shiny object syndrome leads to failure.
- Be pinpoint focused on your goals.
- When you fail, learn from it, and continue to pursue your goals.
- Structure things so that everyone wins. It is mutely beneficial.
- Submerge yourself in a task. Counterbalance afterwards e.g. take the family on a long holiday.
- Success is the basic things done consistently.
- Be genuine and engage using the 3 points of contact.
- Practicing martial arts improves you as a person. If everyone did it society would have no problems.
BEST MOMENTS
‘If you know something needs to be done, you´ve got to do it regardless of how you feel.’
‘Just pinpoint focus on your goals, don´t get distracted.’
‘I work the 80/20 rule.’
EPISODE RESOURCES
https://www.leematthewsofficial.com
Book - https://www.leematthewsofficial.com/book-order
Socials - @leematthewsofficial
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your c
In this episode, Andy and Joel talk about looking after your leads, which is the best way to turn them into sales and profits. But this takes work because 50% of sales are made after the 5th follow-up. That is why it is vital to nurture your leads in the right way, which is exactly what this episode covers.
KEY TAKEAWAYS
- Most businesses collect leads but never talk to them. Unsurprisingly, the majority of those leads never buy.
- Even if your ad targeting is spot on, you still won´t be able to get 100% of your leads to buy.
- How much it takes to turn a lead into a sale depends on your sector and market.
- Transition your leads from your database to a direct message conversation using social media.
- Use mobile numbers and other contact details ethically.
- Provide value. It’s the best way to open up the chance to have conversations with potential customers.
- AI automation is helpful, but you also need human follow-up.
BEST MOMENTS
‘Money loves speed. ´
‘People think that every lead should be a sale…. That´s like saying everyone that comes into my shop should buy.’
‘The easiest gold is the gold you are already fking sitting on.’
‘The fortune really is in the follow up.’
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
In this episode, Joel and Andy explain why most business websites are s__t. Many look pretty but do nothing for the businesses that own them. Joel and Andy explain how to make sure your website enables potential buyers to understand how you can help, capture leads, and tell you more about your customers while generating more sales. They cover, design, being mobile-friendly, targeting your customer avatar, click-baiting, leveraging pain stacking and more.
KEY TAKEAWAYS
- Most websites are s__t because they don´t work.
- The web designer needs to understand what the business objective of the website is e.g. generating leads, capturing data, or enabling people to buy online.
- First impressions count. Business websites have to make it easy for visitors as well as look good.
- Most searches are mobile, so your site must look good on a phone.
- Blogging on a business site is all about providing value for customers.
- Write for the customer. For example, you know how your services can benefit them, but they don´t, you need to lay this out for them in language they can understand.
- If you are good say so and explain why. Explain what it is that you offer compared to a typical accountant, trainer etc.
- Review and update your site regularly.
BEST MOMENTS
‘Simplicity and clarity in all aspects of your marketing are going to be even more important in 2024. ´
‘An about page is the 2nd highest viewed page on a website, so please do use it.’
‘You´ve got to know your customer.’
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. Duri
In this episode, Joel explains why success is on the other side of discomfort. Sharing why there is no avoiding these periods of discomfort, and how to manage them so that you benefit the most from them rather than becoming overwhelmed.
KEY TAKEAWAYS
- You have to push yourself to do things that make you feel uncomfortable to be successful. It is unavoidable.
- Periods of success are always followed by a plateau, where you feel a bit stuck and start to doubt yourself. That type of discomfort is a part of growth.
- You need to address the discomfort, stress, and anxiety you are experiencing.
- You always need to have your why in mind, the reason you are putting yourself through discomfort.
- Accepting discomfort is important, but you must be careful not to push yourself too hard.
- Everyone has limiting beliefs, addressing them always leads to growth.
- It´s okay to fail, just make sure you fail quickly, then, continue moving forward.
BEST MOMENTS
‘I don't think I've ever achieved anything in business or life, that hasn't come through an element of discomfort. ´
‘News flash, business is really fing hard and it doesn’t get easier.’
‘If you don´t do the reps, which hurt, you won't get the success on the other side.’
‘Don´t mistake discomfort for failure.’
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
<
In this episode, Joel and Ben Podmore share all you need to know to create Google search ads that convert. Explaining SEO, how to optimise ads, identifying keywords (search terms) that you can compete for and analysing the results.
Ben is a successful Codebreak apprentice who is now a digital marketing assistant who takes care of all things technical, including websites, SEO, code pixels and Google Ads. So, you know the tips he shares in this episode are actually going to work.
KEY TAKEAWAYS
- Businesses that are not using Google Ads are leaving money on the table.
- Google search ads are becoming increasingly critical, especially for small businesses.
- Competition for ads on platforms like TikTok and Meta is very high, less so on Google.
- When people are ready to buy, they search on Google. So, when they click an ad, they are more likely to convert into a sale.
- The actual return on ad spend can be high, but only if you are laser-targeted.
- It is vital that you analyse conversions properly. Some conversions have a higher value than others.
- Use clear calls to action that are visible on every scroll.
- Your copy needs to be relevant.
- Very specific searches tend to be cheaper and easier to compete for.
- Research is essential for Google Search Ad results.
BEST MOMENTS
‘Search ads are different, they are intent-led. ´
‘You might find that you need to bid on your own name.’
‘You´ve got to think about how people are behaving.’
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different
In this episode, Joel sits down with Paul Cammack the owner of Alfie´s Coffee Company and supplier of Codebreak´s own custom roast. Paul´s mantra is “Why settle for ordinary when you can have extraordinary?”
Paul has developed his roasts, recipes, and coffee-making techniques to produce fantastic coffee every time. Joel and Paul discuss how in 4 to 5 years he went from selling coffee from a van to supplying cafes, being recognised as a coffee expert, becoming Queen Park Ranger´s coffee partner, and more.
KEY TAKEAWAYS
- To make the perfect coffee, you need good ingredients, the right recipe, and the patience to follow it exactly.
- The tools and steps you use when making coffee all make a difference, the same as in business.
- You can make beautiful coffee liqueur from coffee grounds. The recipe is in Paul´s book.
- Consistent effort leads to huge success.
- When building a business, you have to build multiple touchpoints.
- Manifesting is simply knowing what you want and following the steps you need to get there.
BEST MOMENTS‘There are people out there living in normal houses who have spent two grand on a coffee machine .’
‘I want each and every cup that I make to mean something.’
‘Turn that negative into a positive.’
EPISODE RESOURCES
Espresso Yourself - https://www.amazon.co.uk/dp/B0CN3VL2D7
https://alfiescoffeeco.co.uk/
Indy Coffee Guides
VALUABLE RESOURCESStay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started hi
In this episode, Andy sits down with the multiple award-winning, ex-forces, hospitality business coach and restauranteur Calum Richardson. He shares how he got started in the hospitality industry and became a coach.
He and Andy discuss recruitment, staff development, retention and why paying under 18s less is a bad idea. Calum also explains why he no longer has business partners, how to use journaling for personal development and much more.
KEY TAKEAWAYS
- Always make time for self-development.
- It´s OK to fail. If you don´t try you´ll never get anywhere.
- You´ve got to coach your staff instead of always telling them what to do.
- Put your staff through all departments. They will have a fuller understanding of how the business works and be able to work more flexibly.
- Employ someone for a trial day or week.
- Pay everyone fairly, you need them all. Your kitchen porter is just as important as your servers.
- Stop paying youngsters the lower minimum wage.
- Be willing to adapt.
- Journaling is not a load of b**cks. It helps you to see problems coming and recognise what you have achieved.
BEST MOMENTS‘Don´t open your mouth so quick.’
‘I like to get people and mould them.’
‘Staff retention – build a relationship, it's about relationships.’
EPISODE RESOURCEShttps://www.instagram.com/calumrichardso1
https://forkedupcoach.com/
https://www.facebook.com/people/Forked-Up
VALUABLE RESOURCESStay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shrop
Today, Andy sits down with Codebreak’s latest Digital Marketing Apprentice, Abbi Evans. In this fast-paced episode, she and Andy discuss copywriting, ads, productivity, the role AI can play in marketing, using video and photos in the right way, overcoming people’s short attention spans, and staying hungry.
This fast-paced episode is packed with valuable tips.
KEY TAKEAWAYS
- Apprenticeships are still underrated. They are a brilliant way to learn lifelong, transferable skills.
- What your audience responds to is evolving constantly. One reason, copywriting is a skill you have to keep honing.
- Short attention spans mean that headlines and images are increasingly important.
- Keep your ads factual and to the point.
- The photos and videos you use for your website and marketing materials are very important. In a visual world, they make a huge difference.
- Who you hang out with has a big impact. If they are driven, you will be too.
BEST MOMENTS‘If I put my head towards something, I will definitely go and get it. ´
‘Keep it short and simple.’
‘All those eyeballs without conversions, it’s just sort of vanity marketing.’
EPISODE RESOURCESStraight Up - Ruby Tui - https://www.amazon.co.uk/Straight-Up-Ruby-Tui/dp/1991006144
Be Useful – 7 Tools For Life - https://www.amazon.co.uk/Be-Useful-Seven-tools-life-ebook/dp/B0C2BW79WV
VALUABLE RESOURCESStay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up th
In this episode, Joel and Andy talk about overcoming your nerves and getting back into physical networking. Including how to nail a 60 second intro, making sure you don’t bore the pants off someone or waste time talking to people who have no interest it what you do and have to offer.
KEY TAKEAWAYS
- Get back into physical networking – Zoom only gets you so far.
- With networking you are building goodwill.
- Don’t share your woes at networking events, especially not your personal ones.
- To stand out in a positive way, be genuinely interested in what people do. You learn a lot and will really connect with others.
- When you explain what you do, keep it simple. Stick to the basics.
- If, within the first 15 minutes, you don’t feel you are a good match, move on to the next person.
- Lead with value, if you can help, make the offer. Be genuine.
- Look to give, rather than take.
BEST MOMENTS‘God gave you two ears and one mouth, use them in that ratio. ´
‘Ask them something that makes them feel heard.’
‘Make it about them, not you.’
VALUABLE RESOURCESStay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website -
In this episode, Joel and Andy explain why Shopify + online advertising is a massive opportunity, right now. Leveraging ads in the right way enables you to scale a store at an amazing rate. This is an opportunity you can’t ignore!
Joel and Andy explain how to shortcut the learning curve and cash in on Shopify.
KEY TAKEAWAYS
- It is no longer difficult to find your ideal niche and identify offers that really resonate without spending a lot.
- AI is a game changer for testing, targeting, optimising and more.
- Most existing stores are not optimising well.
- Remarketing is key, yet many firms don’t do it.
- Meta and Google ads are underpriced.
- Do your research or outsource it.
- Cross sell. What else does the buyer need?
- As a second-mover you can learn from the mistakes, and successful campaigns of others.
- Set goals based on the right KPIs, then expand those campaigns you know for sure are delivering positive results.
- Once you have a lead nurture it. Doing that costs you nothing.
- Bear in mind that attention spans are short.
- Don’t look and sell the same way everyone else does.
- Think about who you put your products in front of, some people will pay more.
BEST MOMENTS‘Being a second mover gives you an advantage because you can learn from the mistakes others have already made. ´
‘There are thousands of businesses out there that just don’t go near marketing.’
‘There’s no point in being in the middle….you can charge a premium.’
VALUABLE RESOURCESStay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had
In this episode, Joel and Andy talk about developing and maintaining an Unstoppable Entrepreneurial Mindset. Including, sticking to your way of working and your pricing. Not trying to please everyone and not being afraid to say no to working with some people.
KEY TAKEAWAYS
- You are in control of your thoughts.
- The customer is not always right. If you don’t work the way they want or charge what they want, you are simply not a good match.
- If a potential customer does not fit the criteria you have for people you can help, don’t work with them.
- Move with the times, adapt your business, but don’t fall into shiny object syndrome.
- Mental clutter reduces your ability to make decisions. Social media easily consumes too much of your mental bandwidth and energy.
- Every time you do something that feels a bit of a drag, ask yourself what can I do to make this more efficient?
- Compartmentalise. Don’t waste time thinking about things that do not matter.
- Start with why. When you know why you're doing what you're doing, and who for, you have purpose and focus only on what matters.
BEST MOMENTS‘All problems are leadership problem, so ultimately it is your problem. ´
‘If you are trying to appeal to everyone, you will appeal to no one.’
‘Move your focus away from the st that’s being thrown at you.’
EPISODE RESOURCESRobin Sharma – https://www.youtube.com/channel/UC6oh54zIYKyW6hgBiZzLLsA
Simon Sinek - https://www.youtube.com/user/simonsinek
VALUABLE RESOURCESStay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. And
In this short and punchy episode, Joel and Andy provide you with an invaluable email marketing masterclass. No fluff – just what you need to know to power up your email marketing and increase conversions, in no time.
KEY TAKEAWAYS
- Most people are terrible at email marketing. So, if you do it well, you will make money.
- Be consistent and do it regularly to stand a chance of cutting through the noise.
- Most of you have buyers in your database just waiting for you to get in touch or sell them something else they need.
- When you provide value, most people stay subscribed and eventually buy.
- Don’t be too disappointed if people do unsubscribe, in all likelihood they wouldn’t have bought from you anyway.
- Invest in a proper platform to handle sending out your emails and make sure you analysis the data.
- Newsletters are old-fashioned and no longer work. You can break that type of content down into individual emails and get far more effective use out of it.
- Don’t use fluffy language. It attracts unfocused people, who will struggle to make a buying decision.
BEST MOMENTS‘If you are sending spam emails, expect unsubscribed. ´
‘Let your database do the unsubscribing.’
‘Even the parish council don’t do that anymore.’
‘Brevity is your friend.’
VALUABLE RESOURCESStay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTSWebsite -
For this episode, Andy is once again joined by Martha, to take another look at effortless productivity – how to get more s**t done in less time. They discuss personal productivity methods before taking you through several easy to implement ways to make your marketing far more effective.
KEY TAKEAWAYS
- Where your attention goes you energy flows.
- Fall in love with AI. Investing the time to learn how to use it will pay huge dividends.
- Use tools to work faster.
- Don’t get distracted by other people’s work. Instead, focus on yours. It’s the only way to provide customers with the quality they deserve.
- Writing is better than typing things sink in better which makes you more productive.
- Review what you are doing every week and plan ahead.
- Stop worrying about stuff that is not likely to happen.
- Stop connecting to people online who distract you and zap your energy.
- Be prepared to spend money to move faster e.g. using ads instead of only relying on organic.
- Stop putting things off, take action.
- Be persistent. In time, those cold leads will become warm and convert.
- Never rely on just one platform. If the algorithm changes you will be buggered.
- Email marketing and banner retargeting are efficient.
- Repurpose your marketing materials.
BEST MOMENTS‘A strategy without an action plan is just a fucking expensive piece of paper.’‘Time is the currency of life.’‘Email is not dead.’
EPISODE RESOURCEShttps://calendly.com/
Fear Pyramid
https://fathom.video/
VALUABLE RESOURCESStay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was
For this episode Joel is joined once again by Ben Knight the founder of Trade Tribe, to talk about business owner wealth building. They discuss how to use your money to generate a lot more money using a simple method that is not time-consuming. Learning how to do this transformed the way Joel invests and has created incredible profits for him. So, don’t miss this episode.
KEY TAKEAWAYS
- Becoming a successful trader takes practice. It is not a quick fix, but most people can do it.
- The end goal is not the money… it’s what it enables you to do.
- Look upon saving as a donation for your future.
- Make one investment method work, before diversifying into something else.
- Start with something simple.
- With discipline it is not difficult to make 60%, or more, year on year.
- Compounding a fast way to build up a large amount of money. It is incredibly powerful.
BEST MOMENTS
‘We don’t have to go to work, learn how to actually possess money, keep it, manage it. ´
‘Wealth is actually a measure of time. It's how much time you could not work.’
‘How many people can say they've roughly in three years turn 10 grand into a million?.’
EPISODE RESOURCEShttps://www.instagram.com/benknightinvestments
https://www.facebook.com/ben.david.knight
https://www.thetradetribe.com/
https://www.fool.co.uk/2023/08/27/would-you-take-a-million-pounds-now-or-let-1p-double-every-day-for-a-month
https://www.amazon.co.uk/Profit-First-Transform-Cash-Eating-Money-Making/dp/B0C9NLY2PW
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy’s special guest for this episode is a former Special Forces operative multiple business owner, corporate speaker, best Selling Author and TV personality, Ollie Ollerton. His business BreakPoint changes the way people think so that they experience positive growth and development. This episode is gonna be a banger.
KEY TAKEAWAYS
- Anyone can change, including overcoming any kind of addiction.
- To feel more fulfilled you have to aim for something bigger.
- Unravelling your past paves the way to your future.
- Taking action, even when you don’t want to, builds resilience.
- You can overcome fear – Ollie shares several practical ways to do this.
- Helping others is powerful.
- The word competition actually means strive together, not trying to beat others.
- Invest in yourself. You are your most important project.
- We are electric beings, that give off vibrations and energy and operate on our own frequency.
- Never forget the lessons you learn from negative experiences.
BEST MOMENTS
‘BreakPoint is the moment you step into short term discomfort for long term gain.’
‘We are wired to take the path of least resistance … be aware of your primal coding,.’
‘Focus on that one meter square box around yourself.’
‘You don't have a drinking problem. You have a problem that's causing you to drink.’
EPISODE RESOURCES
https://break-point.co.uk/
https://www.instagram.com/break_point_uk/
Ollie’s Books
https://alcoholchange.org.uk/
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springb
For this episode, Joel is joined by Kelly Cookson of Cheer Up Marketing to talk about positive psychology and how it influences your marketing and business. They cover developing a growth mindset instead of a fixed one, overcoming fear of failure, identifying a way to get into a flow state that works for you and developing positive emotions.
KEY TAKEAWAYS
- Fear of failure acts as a barrier to success.
- Develop a growth mindset. Most people have a fixed mindset, which is restricting.
- Working as an employee for part or the week slows entrepreneurial progress.
- In a sales negotiation - hold the silence to hold the space.
- Maximise your strengths and address your weaknesses.
- Before tackling a hard task, give yourself a boost e.g. go to the gym.
- A flow state is powerful. Kelly explains how to identify a way for you to achieve that state.
- Instead of chasing happiness, strive for positive emotions.
- Listen to your intuition.
- Stop working with dickheads.
BEST MOMENTS
‘If you don't work on yourself, then you are the block the thing that's gonna stop you from getting there.’
‘Go until you get a no or a yes.’
‘Be aware of your strengths and weaknesses.’
EPISODE RESOURCES
https://www.instagram.com/cheerupmarketing/
https://www.linkedin.com/in/kcookson/
https://www.facebook.com/groups/spamtowham/
https://www.cheerupmarketing.com/free
VIA Character Strength Test
Top 10 Positive Emotions
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
For this episode, Joel is joined by the Peak Performance Coach, Louis Calvert. He currently works mainly with businessmen, helping them to identify their purpose and vision, before maximising their performance in all areas of their lives to achieve that vision and purpose. Enabling them to experience business and personal success without sacrificing their relationships or giving up the pastimes that they enjoy.
KEY TAKEAWAYS
- Often, men are driven by proving things to others.
- Knowing what you want, and what your purpose is, is essential. It is very hard to optimise for something you have not defined.
- You can´t learn your way to success, you have to act.
- Set a goal that's bigger than your current self, so that you have to expand to meet it.
- Define outcomes, so that you create goals that can actually be measured.
- Build your business around constraints that you choose, so that you have enough time for family and to look after yourself. Artificial deadlines make you work fast.
- Over-promising creates unnecessary pressure.
- Committing to things out of work, improves efficiency.
- Passion is an intrinsic motivator that enables you to solve problems.
BEST MOMENTS
‘It's very hard to optimize for something that we haven't defined.’
‘Awareness is curative.’
‘Start to work in sprints, not in jogs.’
EPISODE RESOURCES
https://www.instagram.com/louisjoecalvert/
Inner Circle Emails - https://thepowerproject.info/optin1669716155180
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and unde
Andy sits down with special guest Emma Storey-Gordon who is a serial entrepreneur, online fitness coach and consultant. She's got the number one fitness podcast in the UK and has helped 1000s and 1000s of women to lose weight and keep it off.
Emma talks about how she helps other fitness coaches to market themselves so that they can help more people. As well as sharing some great productivity, mindset, diet and nutrition tips.
KEY TAKEAWAYS
- Don´t let imposter syndrome hold you back.
- Ask yourself can I go on social media and help someone today? takes the pressure off.
- Healthy people don´t need to constantly monitor their glucose levels.
- People don´t respond well to being restricted, which is why strict diets don´t work.
- You don’t have to cut out everything, moderation is the key.
- Journaling re-wires the brain and reminds you of the positives.
- Don´t be distracted by what other people are doing. It is about what matters to you.
- You don´t want to be constantly pushing yourself but don’t stagnate.
- Celebrate the wins.
- Being happy with being normal is unwise when the average person is overweight or has a bad marriage.
BEST MOMENTS
‘I find that the best coaches are the least likely to market themselves well.´
‘You don´t need to be an expert in everything.’
‘Not enough people lead with value.’
EPISODE RESOURCES
The Happiness Advantage
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During th
In this episode, Joel sits down with Jennifer Henderson, who was a PE teacher for 15 years and worked in education for a further 5, before she and her partner Emma set up their Body Fit brand. They help people get fit without crazy diets or living in the gym and deliver all of their services online.
Jennifer shares the details of her journey. Including, building a business to the point where they have several hundred clients while also starting a family.
KEY TAKEAWAYS
- Building a side business into your full-time job takes time and effort, but it provides you with a huge level of freedom.
- Be prepared to reinvest time and profit into your business.
- When you can, continue to use the skills and qualifications you already have.
- Be prepared to invest in yourself, e.g., get a mentor.
- Use systems to automate things and to drive efficiency.
- If you are willing to work an extra 30 minutes more in the morning and an hour in the evening, you create yourself an extra day per week.
- Build your business so that if you have to take a day off, someone else can cover for you.
BEST MOMENTS‘I was giving a lot more than I was getting back. ´‘I like to be challenged, I like to be pushed and I like to grow.’‘One of the systems that we use enabled us to quadruple what we were doing.’
EPISODE RESOURCEShttps://www.instagram.com/bodyfit_coaching_/
https://www.facebook.com/BodyFitonlinecoaching/
VALUABLE RESOURCESStay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had somethi
In this episode, Joel and Martha explain why if you can’t buy a customer, you haven’t got a business. Every business that is serious about growth has to stop relying on referrals and start buying new customers through marketing.
They discuss, working out how much you should be paying to acquire each customer, identifying their lifetime value, the hidden value of loss leader campaigns, and how to crunch the data to make each successive campaign more effective.
KEY TAKEAWAYS
- Businesses that don’t do cold outreach stagnate.
- No business can afford to pay more to acquire a customer than they can make from them.
- Factor in how often a new customer is likely to buy from you and whether they will motivate others to buy.
- Marketing is a part of the cost of doing business. It is an investment
- Put aside enough funds to enable you to properly analyse the data and establish how effective each campaign was.
- The only way to reduce your cost of acquisition is to understand your customers better. Running campaigns and learning from them is the best way to do that.
BEST MOMENTS‘You’ve got to find your people; they’re not going to find you. ´‘If you don't know what you're willing to spend to acquire a customer, you cannot scale your business.’‘You’ve got to look at it as an investment.’
VALUABLE RESOURCESStay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum,
In this episode, Joel and Andy sit down to talk about the positive impact better thinking has on your marketing campaigns and your business in general. They discuss why being lazy, the path of least resistance, and short-term thinking is so damaging over the long term. As well as explaining how to avoid falling into this trap and stop this mindset from becoming the norm amongst your employees.
KEY TAKEAWAYS
- Attention spans have dropped by 69% in 15 years. Short-term thinking and only trying things for 5 minutes are now the norm.
- When making decisions ensure that they are genuinely better for your business. E.g., is a 4-day week or people working from home really going to benefit your business?
- A business that is willing to outwork you is always going to beat you.
- Be open-minded about new technology. Learn to use it properly.
- Invest in your systems and processes. It's boring but essential.
- Constantly review what you are doing.
- Effective follow-up is essential. Don't avoid it or let your staff avoid doing it because they find it hard.
BEST MOMENTS‘There is a lot of short-termism. ´‘There is no one size fits all.’‘If you can get people in a relatively low-level job to follow a process, then you've got no excuse.’
VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCESPost- https://www.linkedin.com/posts/joelstone1_stayhungry-timehorizons-marketingstrategy-activity-7099648109940539392-HZni
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in and the different types of customers they need to reach.
CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
This show was brought to you by Progressive Media
In this episode, Joel and Martha, who is a Marketing Executive at Codebreak, sit down to talk about business mindset mastery, which is essential for achieving greatness. They discuss managing your energy, turning failures into growth, dealing with imposter syndrome, creating daily wins, pushing yourself out of your comfort zone too, and more.
By the end of this episode, you will be ready to unleash your potential and grow far faster than you ever thought possible.
KEY TAKEAWAYS
- Managing your energy is stage one of your business mindset mastery.
- Don't let unimportant things zap your energy and bring you down.
- Control the controllable, don't let what you can't influence suck the life out of you.
- Stop fearing failure. Embrace it. Failures are stepping stones to success.
- Have a list of things you want to achieve. Then, break it down into smaller chunks and just do it.
- Where most people quit is where most successful people start.
- The smarter you work the more you can achieve. Employ the right people and equip them well.
- Daily wins are key. They generate the energy to keep you going so you achieve the larger goal.
BEST MOMENTS‘You´ve got to be on top of your mindset to achieve greatness. ´‘You cannot put a price on your happiness, your wellness.’‘Start by making smaller goals that drive you towards the big picture.’
VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
This show was brought to you by Progressive Media
In this episode, Joel and Martha talk about mastering the art of customer persuasion. They discuss identifying what people want or need and demonstrating to them that you offer exactly that. As well as how to delight customers to create loyal brand advocates who buy regularly and recommend you to others.
Joel and Martha also share some effective ways to retarget those who do not buy the first time around and how to build a strong customer relationship.
KEY TAKEAWAYS
- Using what people want or need is central to the art of customer persuasion.
- Don´t waste time and energy trying to sell to customers who don´t actually need what you offer.
- When customers love what you do, they become powerful brand advocates.
- Don´t confuse people, by asking them to do too much or sharing info they don´t really need.
- Make it easy to buy from you. If people have to click too many times, you'll lose them.
- Give your customers targeted gifts and work to make them feel like a part of your tribe.
- Little errors break customer relationships e.g., getting someone´s name wrong.
BEST MOMENTS
‘The ultimate game is to get them to become brand advocates. ´
‘Do what you said you would.’
‘An oops campaign is a really powerful way to rebuild a relationship that has gone quiet.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
This show was brought to you by Progressive Media
In this episode of Stay Hungry, Andy is joined by Brad Burton, the UK's #1 motivational business speaker. As The Times aptly put it, there's more to Brad than meets the eye. Beneath his self-styled Manchester exterior lies a business mind that's anything but ordinary. Brace yourself for an explosive conversation.
Get ready to be inspired, challenged, and motivated as we dive into the world of Brad Burton, where business disruption meets personal growth.
KEY TAKEAWAYS
- Stop comparing your life to others, it’s about what you want.
- Everything is in flux. Handling change is easier when you accept that.
- Life is precarious, so max the value you get from what you are doing.
- Be content.
- Adversity is a part of life. Dealing with s**t equips you to deal with future issues.
- Stop worrying. Usually, it is not going to happen.
- If you're going to imagine your future make it positive.
BEST MOMENTS
‘The 1st person I had to convince was myself. ´
‘Ensure the thing that gives (breaks) isn’t you.’
‘Choose somewhere, and fking head towards it.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
https://www.bradburton.biz/15
Brad´s Alton Towers Business Event
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and social media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
This show was brought to you by Progressive Media
In this episode of Stay Hungry, Andy is joined by the founder of The Best Singing Waiters, Jamie Reeves. Jamie shares the highs and lows of his entrepreneurial path, offering a powerful testament to the resilience that fuels his remarkable success story.
KEY TAKEAWAYS
- Goal setting is massive. Including for your personal life.
- Keep your sales machine going at full speed.
- Get a handle on your numbers.
- Create an instruction manual of processes for your business.
BEST MOMENTS‘Automation and processes are massive.’‘There's no point having an amazing business but a really sht home life.’*
VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
RESOURCESWedding Site
Singing Waiters
Spotify
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast DescriptionBreaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
This show was brought to you by Progressive Media
For this episode, Joel is joined by Brian Will of Brian Will Media, who is a serial multi-industry entrepreneur and a leading Business and Sales Management Consultant, who currently runs multiple businesses. Today, he and Joel sit down to discuss the psychology of sales. Brian explains how to get inside the mind of your potential customers, work out what they want, then provide it and explain it to them so that they can't resist buying from you.
KEY TAKEAWAYS
- Without sales, you don't have a business.
- Ask the 3 whys.
- Create a profit and loss account for each employee. If someone can't be trained to turn a profit, they need to go.
- People don't like salespeople, overcome that mistrust.
- Identify objections, and work out how to overcome each one, so you have a response ready for each objection a customer may raise.
- Don't talk to people who won't pay your prices, or who have a problem your product can't solve.
BEST MOMENTS‘Sales runs the world. ´‘Coach them up or coach them out.’‘Call them out on the BS.’
VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCEShttps://brianwillmedia.com/
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast DescriptionBreaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
This show was brought to you by Progressive Media
In this episode, Joel, and Andy focus on explaining what Codebreak actually does. How they help their businesses to scale to 7 figures or achieve the next 7 figures, using digital marketing. They talk through their done-for-you marketing, coaching, and workshops.
KEY TAKEAWAYS
- The combination of better marketing and better thinking is dynamite.
- Mindset is really important.
- Codebreak works out a unique strategy with every client.
- Not every platform works for every business. Codebreak knows which ones are right for you.
- 9 out of 10 businesses don´t tell people what they do.
- Follow up on every conversation or lead.
- Ask – if you don´t ask you definitely won´t make a sale.
BEST MOMENTS
‘We're gonna teach you how to bang the drum, how to attract people towards you.’
‘For every £ he spends on Google Ads he gets £10 back.’
‘90% of the people listening to this are undercharging for their product or service.’
‘We're doing more and more training workshops now, for groups.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
This show was brought to you by Progressive Media
Welcome to another captivating episode of the "Stay Hungry" podcast, hosted by the marketing and mindset expert Joel Stone. In this episode, Joel engages in an enlightening conversation with Athena Cauley-Yu, the visionary founder and owner of Meticulous Ink. Join them as they explore the fascinating intersection of traditional business, the emerging world of Web3, and the transformative power of being meticulous.
Meticulous Ink is different from your ordinary stationery company. Led by a team of passionate and diverse creatives, they are committed to crafting exquisite, tactile stationery that delights the senses. From their charming studio in Bath, they use their 1960s printing presses to bring their designs to life on beautiful papers, resulting in greeting cards, stationery box sets, and bespoke print projects that capture the essence of fine craftsmanship.
Joel and Athena kick off the conversation by delving into the intriguing connection between traditional artisan businesses and the disruptive potential of Web3. They explore how Meticulous Ink combines their love for timeless craftsmanship with a keen interest in blockchain technology, envisioning a future where these seemingly contrasting worlds can coexist and thrive.
The serendipitous encounter between Joel and Athena occurred through their shared involvement in Gary Vaynerchuk's VeeFriends NFT project. They had the opportunity to spend valuable time together at VeeCon 2 in Indianapolis, bonding over their shared passion for entrepreneurship and the possibilities within the NFT space. Tune in to discover the excitement and unique experiences that come with embracing your NFT character through fancy dress, sparking engaging conversations, and turning heads along the way.
Throughout the episode, Joel and Athena emphasize the invaluable benefits of being meticulous in business. They explore how attention to detail, thoughtful planning, and a focus on delivering exceptional quality can set businesses apart in a crowded marketplace. Learn how Meticulous Ink has navigated the challenges of running an artisan, traditional company in a fast-paced, technology-driven world and discover the strategies they employ to maintain their unique identity and connect with their audience on a deeper level.
Furthermore, Joel and Athena share insights on transforming a business into an immersive experience where customers feel a genuine sense of belonging and connection. Discover how Meticulous Ink has cultivated a community around its brand, creating a space where creativity thrives, and customers become ambassadors for their stationery masterpieces.
If you're a business owner seeking inspiration, intrigued by the possibilities of Web3, or fascinated by the power of being meticulous in your endeavours, this episode is a must-listen. Join Joel and Athena as they unpack the secrets of marrying traditional craftsmanship with emerging technologies, opening doors to new horizons, and redefining the future of business.
KEY TAKEAWAYS
- You can have an amazing impact on the world by working hard.
- Occasionally take a step back and reconnect to why you started your business.
- NFTs come in different forms. It’s not just about pictures or short videos. The ones Joel and Athena own includes access to Gary Vee´s conferences (VeeCon) for 10 years.
- Being around creative people feeds your creative energy.
- Work the way you want. When you do things become far more scalable.
BEST MOMENTS‘I had to explain that I'd bought a really bad picture of a turkey to my wife. ´‘If you get ultra transactional, you lose the kind of joy of business.’‘I was like, fk, like, you were black and white, and now you're in colour, this is mental.’
EPISODE RESOURCEShttps://meticulousink.com/
https://www.facebook.com/meticulousink/
https://www.instagram.com/meticulousink/
https://www.youtube.com/@MeticulousInkFineStationery/featured
https://www.tiktok.com/@meticulousink
VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast DescriptionBreaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
This show was brought to you by Progressive Media
In this powerful and profoundly personal episode, Joel Stone, co-founder of Codebreak, peels back the curtain on the adversities he's faced and how they've shaped his indomitable business mindset.
Joel takes us on an intimate journey, starting with a family tragedy that struck in his birth year. It's a story steeped in resilience, determination, and an unshakeable drive that saw him launch a business even as he grappled with a severe mental health diagnosis. It's raw, real, and speaks to the heart of anyone who has ever faced or is facing significant challenges.
He explores the influence of early-life adversity, sharing how his childhood trauma created an unexpected springboard into a powerful business mindset. Joel's experiences, though challenging, have been catalysts for personal growth and entrepreneurial resilience.
The poignant loss of a dear friend is shared not as a tale of despair, but as a spark that ignited Joel's passion to empower others. It’s a testament to his ability to channel pain into purpose, a reminder that our darkest moments can illuminate our most meaningful mission.
Thrive or die? Joel discusses the inevitable crossroads we all encounter, the moment when we must choose between surrendering to circumstance or rising above it. It's a powerful exploration of making tough choices and confronting the doubters head-on.
Building resilience is at the core of Joel's story, as he discusses harnessing the power of adversity for the benefit of others. This episode serves as an honest portrayal of resilience, offering listeners insights into the gritty reality of resilience-building, and how it can be transformed into a force for good.
So, buckle up for an emotional rollercoaster ride with Joel. Be prepared to be inspired, moved, and come out the other side with a fresh perspective on resilience and its pivotal role in business success. Don't miss out on this special episode – a testament to the power of a resilient mindset in the world of business.
KEY TAKEAWAYS
- Most business owners take a fair beating on the way to success – so a resilient mindset is essential.
- Rising above things and keeping going when things get difficult, builds resilience.
- Everyone has their limits, when you are struggling, don´t be afraid to seek help.
- Having a purpose and pursuing it creates drive. The will to get up and keep going, regardless. It enables you to channel your pain into something meaningful.
BEST MOMENTS
‘Generally, the most successful business owners you see have been able to take a lot of st ´
‘Actually, some of those traumas are my superpowers.’
‘The choice was thrive or die, to an extent. That started to lay the foundations for my business mindset.’
‘We're doing some awesome things with some awesome companies, and it'd be awesome if you were the next one.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
This show was brought to you by Progressive Media
Today, Andy is joined by Chris Tibbetts who is an emotional eating coach. He helps people to end their poor relationship with food, find food freedom, and lose weight for good. Chris works with people who are morbidly obese as well as those who are fit and healthy but are still emotional eaters.
KEY TAKEAWAYS
- Some binge eaters over exercise to punish themselves.
- Becoming an emotional eater can happen at any age.
- The fact we all need food makes tackling emotional eating tricky.
- Food companies are actively working to get us to eat more.
- Silence your inner critic.
- Get your mindset right.
- Stop looking for the match that started the fire (your food addiction) - work to put the fire out.
BEST MOMENTS‘I was diagnosed with bulimia via exercise because I was over-exercising. ´‘People who give up alcohol sometimes turn to food.’‘If you've got a poor relationship with food, you need to fix that before you think about weight loss.’
VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/
The Codebreaker Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
RESOURCEShello@ emotionaleatingcoach.uk
https://www.instagram.com/emotionaleatingcoachuk/
https://www.facebook.com/emotionaleatingcoachuk
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast DescriptionBreaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
This show was brought to you by Progressive Media
In this episode, Joel sits down with branding expert Danny Matthews to talk about the misconceptions most of us have about branding. They discuss the subconscious way in which branding works, establishing yourself as a graphic designer, hooks, creating a brand story, and communicating effectively.
Danny also talks about suffering from burnout that was so bad that he was paralysed from the waist down and lost some of his powers of speech.
KEY TAKEAWAYS
- Always put your audience first and communicate with them in a way that is all about them.
- Be clear about what is in it for the person you are speaking to.
- Your branding has to be personal and reflect who you are.
- Creating a story that invites people to be part of it is a key component of your branding.
- Know your worth. Danny shares a highly effective way to establish the true value of what you have to offer.
- The bigger the problem you are solving for your customers, the more they will pay.
- Everyone presents themselves to the world in a certain way, most of the time we don’t even know we are doing it.
- Having a purpose and working towards it acts as fuel. It makes everything meaningful and more enjoyable.
BEST MOMENTS‘When you’re truly serving your purpose ... things just kind of bounce off you. ´‘Branding is the bridge between your experience of life and why you buy things.’‘It's almost like communication is a dying trade.’
VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCEShttps://dannyand.co/author/danny/
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast DescriptionBreaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
This show was brought to you by Progressive Media
Today, Joel has Joe Woodhouse in the house. He is a financial planner and founder of Family Wealth 101. If you want to take control of your finances and build lasting wealth for generations to come, this is the episode for you.
KEY TAKEAWAYS
- Have a plan B.
- Stay out of debt.
- Save and invest before you start buying expensive cars etc.
- Don´t let greed lead to unwise investments.
- Investments are long-term.
- Buy life insurance and get a will.
- Invest in your fitness and break those unhealthy habits.
- Don´t let what others think of you stop you.
- Teach your kids about growing wealth.
BEST MOMENTS
‘If you have people that are financially dependent on you, you need life insurance. ´
‘Have a separate savings account.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
https://www.instagram.com/joe_familywealth101/?hl=en
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
This show was brought to you by Progressive Media
Joel meets Rob Moore to discuss what boxing teaches you about business. Lessons he learned while training for his charity boxing match with Samuel Leeds.
KEY TAKEAWAYS
- Both boxing and business require courage, strategic thinking, resilience, dedication, and discipline.
- Intelligent effort is working on the right things.
- Know your competition's weaknesses but don´t let them get in your head.
- Boost your confidence by working harder so you get good at what you are doing.
BEST MOMENTS‘Train hard, fight easy.’‘Rest and recovery is progress.’
VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCEShttps://moorevleeds.com/
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast DescriptionBreaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you https://www.codebreak.co.uk/discovery-call/
This show was brought to you by Progressive Media
In this episode, Joel is joined by Darryl Callum of Infinite Freedom to talk about funding for a small business. They explain how to make your business bankable from the start so that you can borrow what you need to grow fast.
KEY TAKEAWAYS
- 80 to 90% of businesses fail because they do not have access to capital or funding,
- Credit is the foundation for creating long-term financial freedom. It enables you to scale your business and investment activities.
- Most small businesses can easily get access to $50 to $150,000.
- The right mindset is essential.
- Make your business bankable, Darryl explains how.
- Create passive income streams e.g., sell your knowledge through a course
BEST MOMENTS
‘Real estate built more millionaires than any other industry…. People were leveraging credit.’
‘Most wealthy people don't get wealthy with their own money.’
‘The more bankable you become the less risky it is.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Website - https://darrylcallum.com
Rich Dad Poor Dad - https://www.amazon.co.uk/Rich-Dad-Poor-Teach-Middle/dp/1612681131/
Tony Robbins - https://www.youtube.com/@TonyRobbinsLive
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
See omnystudio.com/listener for privacy information.
In this episode, Joel and Andy talk about motivation versus purpose. They discuss why doing what you love can still be very challenging and how to leverage a sense of purpose and use motivation to overcome those obstacles.
KEY TAKEAWAYS
- Stop just listening to podcasts about becoming more purposeful and motivated, actually do it.
- Everyone has days when they feel demotivated. Use your goals, the things you want to push yourself.
- You are not going to enjoy everything you have to do to achieve what you want.
- Be ready to make sacrifices.
- Being purpose driven makes it easier to say no.
- Expect a good outcome but with challenges along the way.
- Things don´t happen overnight.
- Put your attention on the right things.
BEST MOMENTS
‘Fk the ducks. You can never line ducks up in a bloody row, just fking do it.’
‘Sometimes you do have to suck it up.’
‘When following your purpose is also what makes your living, that is motivating ´
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Andy and Joel discuss the current state of AI and explore whether people should be afraid of AI taking their jobs. They also explain some of the opportunities that are available to those who learn to adapt and use this new technology to its fullest potential.
As well as looking at some of the ways businesses can create effective content and marketing resources.
KEY TAKEAWAYS
- AI is a tool, not a competitor, don´t be afraid of it.
- Decide if it is going to affect you and do something about it, e.g., reskill or learn to use AI to work smarter.
- Change always creates opportunities as well as threats.
- AI cannot totally replace human creativity.
- AI has limitations. We need to be aware of them to be able to work around and overcome them.
- The content you produce using AI will only be as good as the base information you give it.
BEST MOMENTS
‘It´s those middle-tier jobs that are at the highest risk. ´
‘When AI gets there, I'll be the person driving it.’
‘AI won't be a separate thing to us, it will be like having a bionic arm.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
For this podcast, Joel is speaking to Amy Bingham of Black and Blue Business about accountability. She shares her own journey with accountability. They discuss the role it plays in success and how to overcome the natural tendency not to be accountable.
KEY TAKEAWAYS
- Accountability is about taking full ownership, not just about apologising for something you have done wrong.
- Being accountable for yourself is essential.
- Tell people what you intend to do. It is hard but makes you more accountable.
- Exposing yourself to people who are doing better than you pushes you on.
- It's no good having a 7-figure goal if you don't know how many clients that translates to.
- Stop wasting energy helping others when you haven't got yourself sorted out yet.
BEST MOMENTS
‘I had a responsibility to live out the strengths that I have, to their fullest potential.’
‘The more we align with the way we're supposed to be, the happier we are.’
‘It's a bold choice to be in business.’
EPISODE RESOURCES
https://uk.linkedin.com/in/amy-bingham
https://www.instagram.com/blackandbluebusiness
https://www.blackandbluebusiness.co.uk/
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
For this episode, Andy talks all about getting more sht done in less time and making sure that it is the right sht you are tackling. That will stop you from going around in circles and propel you forward, particularly when it comes to marketing.
KEY TAKEAWAYS
- You can´t create more time, but you can use it more efficiently.
- Stop getting distracted by what your competitors are doing. Identify the best approach and stick to it long enough to analyse and find out if it works for you.
- Automate, delegate, or bin everything you can.
- Seek to achieve work-life harmony rather than balance.
- Plan your time. Do it in writing rather than typing it.
- Say no to anything that does not move you closer to your goals.
- Be laser focused with your marketing, stay in front of customers, and ask for reviews.
BEST MOMENTS
‘You can´t manage time… unless you are Dr Who. ´
‘C is for consistency, P is for persistency, and R for responsibility.’
‘If you don´t own your day someone else will.’
EPISODE RESOURCES
SHP productivity episode - https://omny.fm/shows/stay-hungry-marketing-podcast/productivity-with-nigel-creaser
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
Today, Joel´s guest is a leading business advisor for tradesmen, TEDx speaker, five times expert Empire Speaker, and cashflow guru - George Theodosiou. Consistent cashflow provides the stability you need to grow and be the best version of yourself, George explains how to achieve that.
He shares the lessons he learned on his journey. Including, how to start a profitable business that has good cashflow and keeps customers coming back for more. They also discuss work-life balance and teaching your kids to be money savvy.
KEY TAKEAWAYS
- Cash isn’t king – Cashflow is.
- Build your business to be profitable from the start.
- Success rarely comes easily.
- Don’t buy things your business does not need, simply to keep up with other business owners.
- Implement what you learn and do not shy away from asking for help when they need it.
- Criticism is the price of success.
- Choose 5 things a day and get them done.
BEST MOMENTS
‘I help people make manage and master cash flow. ´
‘Numbers don´t lie.’
‘Everyone has their own definition of success.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy, talk about the power of following up in sales and marketing. They explain why so many business people do not do this even though they are leaving a lot of money on the table. Then provide some tips and strategies anyone can use to get into the habit of following up and becoming good at it. They cover email, phone, text, social media, getting the timing right, tracking the results, and much more.
KEY TAKEAWAYS
- Most businesses focus on new client acquisition and virtually ignore their current client database.
- People fear following up, which is the biggest reason they don’t do it.
- The first thing you say during follow-up is key to success.
- Timing matters. Joel and Andy explain how to get it right.
- If you don’t track and measure your follow-up efforts, you will end up wasting time and money.
- Tech and automation help, but you still need the personal touch.
BEST MOMENTS
‘Ask questions that get the person to think and engage.’
‘Use automation. But it should always be enhanced by human interaction.’
‘When you've got structure, you've got a plan.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
Everyone has difficult clients, so knowing how to deal with them effectively is important. Joel and Andy discuss how the way the world has changed impacts your ability to do this and share effective ways to overcome these issues.
They include how to handle people constantly demanding to speak to you, refusing to pay, and aggressive people.
KEY TAKEAWAYS
- Everyone has difficult clients. This is the case for business owners, service providers, and charities.
- Good communication overcomes most issues.
- If you feel angry, try to create a bit of space and time before responding.
- Set clear expectations. Don’t let people pressure you into offering something you can’t deliver.
- Don’t avoid customers when having issues.
- More often than not speaking to someone directly is better than email for handling disputes.
- Use technology to help you to create good relationships with clients. Several ways to do that are shared in the episode.
BEST MOMENTS
‘Weirdly, in a world where there are so many ways to communicate, now, it's so much easier for communication to break down. ´
‘The important thing I think is active listening.’
‘Take a breath, do not take it personally, and look at what you can do to help
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
Today, Joel and Andy look at the ten reasons digital advertising is better than press advertising. They share several examples and discuss, targeting, getting the most out of ad metrics, and working out how much you should invest in digital ads.
KEY TAKEAWAYS
- Digital marketing is flexible and enables you to be laser-targeted with your advertising.
- Digital ads are easy to analyse to see what works best.
- Within a week you will be able to see if a digital ad is effective.
- Press ads are nowhere nearly as cost-effective as properly targeted digital ads.
- Digital ads need to be viewed as an investment. The real-world examples shared in the podcast demonstrate why.
- Press adverts still have a place in a few markets.
BEST MOMENTS
‘The obvious first one (advantage) is targeting. ´
‘You have to be able to track those metrics…. follow the money.’
‘The return on ad spend is just ridiculous.’
‘At the start, it is hard to see past that initial outlay…it´s all about investment.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy discuss why “half-baked” efforts never lead to success and the importance of going all-in. How taking this leads to creating a strong company culture and a winning team, without neglecting your family or health.
They cover the danger of indecision and half-heartedness while leading, developing a commitment mindset, and overcoming common obstacles. As well as how to attend the – Effortless Productivity - How to Get More Done in Less Time – webinar.
KEY TAKEAWAYS
- Committing to business is putting yourself and your family first.
- It's your business, put your needs first. Stop trying to please others.
- Half-baked efforts never lead to success.
- Most people are half-baked. So, when you are all-in you are already way ahead.
- The power of commitment in motivating yourself and others to achieve great things.
BEST MOMENTS
‘When you are committing to business you are committing to yourself first. ´
‘Most people think they are committed but actions speak louder than words.’
‘It's hard to have commitment to your business unless you are clear on where you're going.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast DescriptionBreaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel and Andy explain why it is worth using sales webinars even though it is a difficult marketing method to execute. They explain how to avoid the pitfalls, put together a decent presentation and host the webinar.
Including handling unexpected questions, maximising leads, measuring success, and making sure your next presentation is even more successful.
KEY TAKEAWAYS
- Webinars are not a sugar-coated solution.
- You have to promote webinars hard. If you don´t, hardly anyone will turn up.
- Share your offer early. Normally, more than 50% of attendees leave before the end.
- Only around 20% of the people registered will turn up.
- If your audience is going to be able to see the chat in live time, you need someone good to answer the questions.
BEST MOMENTS
‘If your pitch or sell is at the very end of your webinar you´ve ced up. ´
‘It´s hard to get someone to watch a series on YouTube let alone watch a webinar.’
‘You are building up towards this sales pitch and at the same time you´ve got objections that everybody else can see.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy discuss why even if you are already very good at what you do you still need to employ a coach. Usain Bolt did exactly that, despite already being the fastest man in the world. They explain why, over the years, they have employed coaches and have regularly changed them as they and their lives and business have evolved.
KEY TAKEAWAYS
- Finding a good coach is vital for success. Most successful people employ them and continue to do so throughout their careers and life.
- On your entrepreneurial journey, you are sure to come across things that are new to you. The right coach has, through their clients and own experience and training, seen much more. Therefore, they have the know-how to guide you through things.
- Coaching helps you to recognise and address your weaknesses. The fact your coach can guide you to improve means you are less likely to feel overwhelmed. That in turn increases your chances of effectively dealing with your weaknesses.
- Coaches act as a sounding board, helping you to clarify whether your approach is viable. Importantly, they’re neutral, which means you can be open, direct, and honest without worrying about the consequences.
- Coaching is an ongoing process, but be careful about falling into the shiny object trap.
BEST MOMENTS‘How many self-coached people have made it to the elite? ´‘Generally speaking, people are self-absorbed. So, you need someone to act as a fresh pair of experienced eyes.’‘Ultimately, in an entrepreneurial position, there's very few people to hold you accountable, but yourself.’‘Coaching is an ongoing process. Things change, your business, your priorities ….’
VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast DescriptionBreaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy look at the connection between mindset and marketing. How to master your thoughts and achieve your business goals. The practical hacks and strategies they share in this episode will help you to develop and nurture the growth mindset you need.
Joel and Andy’s many, many years of experience have shown them that when it comes to marketing success, having the right mindset is critically important.
KEY TAKEAWAYS
- Having a growth mindset is critical to entrepreneurial success. Fortunately, there are many hacks you can use to achieve that mindset.
- We are all prone to having mindset obstacles, all of which can be overcome.
- Thinking about what if this doesn’t work when you set up a marketing campaign is an example of a negative mindset. Turning it on its head and thinking well what if it does means you are far more likely to engage 100% and achieve far more as a result.
- Don’t let fear of being criticised stop you. Fearing attracting attention means you will hold back in your marketing.
- Stay away from negativity.
- Taking care of yourself physically, emotionally, and mentally is essential. If you do not do this, developing the right mindset and sustaining it becomes far more difficult.
BEST MOMENTS
‘Sooner or later the man that wins is the one that thinks he can. ´
‘You need to work on it (mindset) every day.’
‘The only real failure is stopping.’
‘Self-care is an integral part of mindset. Mental health needs physical support.’
EPISODE RESOURCES
Duolingo - https://www.duolingo.com/
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy talk about what inspired them to start their podcast and why they called it Stay Hungry. They discuss what staying hungry means and how it drives people to succeed in their business and personal lives.
KEY TAKEAWAYS
- Not everyone is hungry enough for more growth and success. Which is OK if you are already fulfilled. But, if you want more, you must be hungry for it.
- Fear gets in the way of growth e.g., fear of ringing leads or recruiting new people. If you let fear rule you, you are not hungry enough.
- Some people aren't happy unless things are not going well. They like drama and lurch from one crisis to another.
- The hungriest people for success have usually come through some sort of trauma or hardship.
- The world does not owe you a living. That attitude will hold you back.
- If you are not hungry for something other than materialism you will likely struggle.
- Being hungry enough, and keen enough, applies to other areas of your life e.g., being hungry enough to be a good father or mother.
- Some people have only one goal, achieve it and stop. Or just go through the motions.
- When driven people retire, they often find a new purpose in helping their community.
BEST MOMENTS
‘How many times have you dialled the number secretly hoping that person doesn't pick up?
‘There’re quite a few pigs out there. People that just like to wallow in s*t.’
‘Money can't buy you happiness. But it can buy you freedom and relieve stress.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
Today, Joel, and Andy battle through their colds to talk through the 7.5 things most businesses get wrong when using Facebook to grow their brand and sell more. Whether you are spending a lot of time on Facebook and seeing little return, or are just getting started with the platform this episode is perfect for you.
KEY TAKEAWAYS
- Don't fall into the trap of only using the free stuff on Facebook.
- Do the analysis and be clear about what you get out of what you do on the platform. It's the only way to identify what works.
- You have to engage, you can't just keep saying buy my shit. People just turn off if that is all you do.
- Posting consistently smooths out the sales peaks and troughs, which is good for cash flow.
- Don´t try Facebook once then just give up.
- Make full use of the data, you can learn a huge amount about what works and what makes your customers tick.
- Show people what’s in it for them. Tell them clearly how you can help.
BEST MOMENTS
‘Do one or two platforms well rather than trying to have a presence everywhere. ´
‘Go where the money is.’
‘Look at your data’
EPISODE RESOURCES
Send an email to hello@codebreak.co.uk to get your copy of The 7.5 Things Most Businesses Get Wrong With Their Facebook booklet.
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his clients businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel sits down with Laurie Burrows who helps people to launch, grow and scale courses and membership sites. Something Laurie does herself, which has enabled her to regularly enjoy 100k months.
Laurie explains how CoVid, getting pregnant, and losing two beloved members of her family pushed her to get super smart about creating effective content. She explains why sharing your story is so effective. Doing so in a way that resonates with others. Including practical tips and strategies, anyone can apply when creating content for marketing and building their brand.
KEY TAKEAWAYS
- Starting your own business can give you freedom. But when it is time to scale you need a team. Trying to do it all yourself doesn't work.
- Often, adversity forces you to make the changes that end up driving your business forwards.
- Be authentic, you don't want to end up sounding like a watered-down version of those that inspire you.
- Keep up with what is happening in your customer's life and adapt your content accordingly.
- Don’t worry about making mistakes, it shows vulnerability and demonstrates that you are real. Both of which help you to attract and retain clients.
- Post daily, you have to stay visible.
- Share evidence of your experience in your stories.
- Shouting about your results from the rooftops is not unprofessional. You are not boasting you are celebrating.
BEST MOMENTS
‘People absorb content in different ways. ´
‘In business, when you have adversity, it forces you to make different decisions.’
‘True relationships are built on empathy. They (your clients) empathise with their situation, and they empathise with yours.’
EPISODE RESOURCES
Instagram - https://www.instagram.com/_laurieburrows/
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Andy walks you through chapter 1 of their best-selling book How to Create Marketing That Sells Even in the New Economy. Providing some additional insights into how to sell regardless of the economic climate.
He shares a straightforward 5 step process you can use to uncover what your customers want and show them you have that to offer, at the right price.
KEY TAKEAWAYS
- Stop throwing a lot of shit at the wall and seeing what sticks. It's A waste of time and money.
- If you don´t know your customer, you will never see sales soar.
- This is not about who you might be able to sell to, it is about who is most likely to buy from you. Who will be the easiest for your business to sell to?
- You must build a full understanding of why people buy your product. This enables you to identify which type of person buys from you, then, understand what makes them tick.
- Don´t skim over understanding your target customers in great depth. A man with two children lives in a completely different world from a single woman living in a city apartment.
BEST MOMENTS
‘Knowing exactly who your customer is, is a fantastic starting point. ´
‘Very few products on earth are meant for everyone.’
‘Without knowing the situation someone lives in. How can you possibly know how to communicate with them?’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreaker Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy get back together again to discuss positioning yourself for success. They explain how to stand out from the competition in a way that attracts attention, holds that attention, and translates it into sales.
KEY TAKEAWAYS
- Regardless of what service or product you offer, you will have competition. So, you will have to stand out to succeed.
- Marketing success involves putting your head above the parapet.
- Standing out feels uncomfortable, but don´t let your fear put you off.
- Get comfortable with the fact that some people won´t like you.
- Don´t be inauthentic.
- Challenging accepted truths gets attention. But there is a right and a wrong way to do this.
- Hang around with the right people.
- Being divisive attracts attention, but it must be done right. How is discussed in the podcast.
BEST MOMENTS
‘Standing up for success is putting your head above the parapet. ´
‘Being abrasive for abrasiveness sake is different from being divisive.’
‘You can be so busy serving your customers that you forget to serve yourself.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Andy explains why where your attention goes your energy flows and how you can tap into this fact to achieve your goals. He shares five top tips you can use to focus your attention and energy on the things that make the biggest difference. The things that propel you, your family, and your business forwards.
KEY TAKEAWAYS
- So much can go right or wrong if you do not manage your energy properly.
- You have the same amount of energy every day. Whether you use it effectively is up to you.
- Proactively pay more attention to the good things in your life, don´t waste it by focusing on the shit things.
- Don´t waste energy on mundane tasks. Delegate or outsource them.
- Know your goals. Be very, very specific about them and break them into bite-sized chunks.
- Own your morning. Where your energy goes, first thing, dictates what you achieve during the day.
- Block out time in your diary for family, as well as for non-negotiable and important tasks.
BEST MOMENTS
‘There´s nothing woo here, no chanting naked in the forest…we are talking about tried and tested stuff.’
‘Know your goals. Most business owners go around in circles because they don´t know where they are going.’
‘What good is bitching about Richie Sunak going to do. It ain't going to move you forwards.’
‘I just spent equal amounts of time working on my thinking, as much as working on my marketing. ´
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy share their top marketing and mindset tips, for 2023. Tips, techniques, and strategies you can use to give yourself an edge. They cover investing in yourself in different ways to set yourself up for success, mindset, branding, reaching your audience, keeping them engaged, making sales and much more.
KEY TAKEAWAYS
- The most successful people set themselves long-term goals.
- You can’t succeed if you are stuck in the micro. A to-do list is not a goal-setting tool. It’s just a to-do list. You need a long-term goal, the steps you need to take, and when by.
- If you don´t nurture your email list, it will die. You need good titles, regular emails, and offers that your subscribers actually want.
- Get 8 hours of sleep each night and exercise and/or walk 10,000 steps.
- Social platforms come and go so do algorithms, but the principles of marketing never do. Use them for whatever you do.
- If your branding is high quality, you will attract more quality clients.
- Use the fundamentals of design in your branding.
- Do whatever it takes, within your values.
BEST MOMENTS
‘Have a clear 12-month goal, broken down into 90-day actionable game plans. ´
‘So, if you’re not prepared to send an email of interested in value to your database, at least once a fortnight, don't bother or get asked.’
‘Remember market, message, media.’
EPISODE RESOURCES
Get a ticket for the next available Stay Hungry Live Event - https://tickets.stayhungrylive.com/
Why We Sleep by Matthew Walker / https://www.amazon.co.uk/Why-We-Sleep-Science-Dreams-ebook/dp/B06Y649387/
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy discuss why understanding when to say no and not being afraid to say it is essential for long-term success. They explain why following the instinct to be everyone´s friend and say yes is a sure-fire way to fail.
Joel and Andy explain how to work out which of the things you were saying yes to last year you should be saying no to this year.
KEY TAKEAWAYS
- Society programs us to be nice and say yes.
- Nobody wins when you say yes to things you should be saying no to.
- Be clear on your values and goals and say no to anything that does not fit in with them.
- Periodically review your values and goals. It reminds you of them and helps you to realign things when needed.
- If you do say yes, make sure you do it. Successful people are reliable. You cannot afford to be flaky.
- If you want to achieve your health goals, you will have to say no to most food treats.
- If it’s not a hell yes, it´s a fu*k no. If you are not 100% sure about doing something saying no is usually the wisest choice.
- The more you say no, the easier it becomes.
BEST MOMENTS
‘If you're in the middle trying to please everyone by saying yes, all the time, you just will never ever achieve any degree of that success. ´
‘Time is precious.’
‘To be selfless you´ve got to be selfish… if you are not looking after yourself first, you’re not in a position to look after anyone else.’
‘The more you grow, the more you’ll say no.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Will it Make the Boat Go Faster? By Harriet Beveridge - https://www.amazon.co.uk/Will-Make-Boat-Faster-Olympic-winning/dp/1848769660
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy sit down to discuss how to identify where you are going to get the biggest bang for your buck. How to work out which social media platforms and email marketing approaches are going to be the most cost-effective.
They discuss use cases for TikTok, LinkedIn, Facebook, Telegram, Amazon Ads, direct mailing, podcasts, Clubhouse, Discord, and many more ways to catch the eye of your potential customers and convert them. As well as talking through how to spot the next big platform. Remember recessions generate change, so major platforms will emerge soon.
KEY TAKEAWAYS
- Sending emails to a nurtured list still works like crazy.
- If your website is not capturing people´data, you are leaving money on the table.
- When you post on social media only a tiny majority of your followers see it.
- It is still possible to grow amazingly quickly and do so organically. Where you can do this is shared in the podcast.
- Recessions, pandemics and times of crisis create change, particularly online, so new platforms will emerge over the next few years.
- Facebook ads are still extremely powerful.
- You need to know when to leave a platform.
- The meta space has huge potential.
- Persistence and consistent posting or ads are what generate sales.
BEST MOMENTS
‘Email in terms of nurturing is still fucking awesome. ´
‘Serious business owners are playing. They're identifying which platform has the opportunity, looking for patterns it follows that have made other platforms successful in the past.’
‘Don’t post a video once a month. And expect tick tock to revolutionise you.’
VALUABLE RESOURCES
https://fixmymarketing.co.uk
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy tell you a bit about their leading digital ads agency – Codebreak. They explain how they deliver campaigns that convert into sales that cover the cost of running them so that they generate both short and long-term growth.
They talk through what can be achieved using digital ads and what types of businesses they work for. As well as explaining how to spot and avoid the terrible agencies.
KEY TAKEAWAYS
- If you are a hungry business owner needing more leads – Joel and Andy´s team are who you need.
- Learning to do digital ads yourself takes hundreds of hours and numerous failed campaigns. It makes financial sense to pay someone who knows what they are doing to create campaigns for you.
- When you find an agency that will take every £5 you pay them and turn it into £20 why wouldn't you hire them?
- Digital ads generate faster and more targeted results.
- Never work with an agency that avoids producing hard numbers e.g., won’t produce a figure for allowable cost per lead.
- Don´t waste money by not following up on the leads marketing generates.
- It is vital to hire an agency that is continuously training. How digital marketing works is in a constant state of flux, you must keep up.
BEST MOMENTS
‘Digital ads are the best thing since sliced bread and I do like bread. ´
‘Consistency is important … ad platforms don´t like it when you turn your ads on and off all the time.’
‘Their sales team was a bottleneck in their business. So, not all the inquiries got serviced. Which is a more common problem than most business owners realise.’
EPISODE RESOURCES
Stay Hungry Live - https://tickets.stayhungrylive.com/
Fix My Marketing - fixmymarketing.co.uk
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy sit down to look at why TikTok has gained so much traction and is so effective for marketing. They discuss how to reach people in a world where their attention span is getting shorter, and you have to be increasingly ridiculous to catch people's eye. Including talking through and avoiding the pitfalls.
KEY TAKEAWAYS
- It does not matter that the platforms have changed, the fundamentals of marketing still apply.
- Businesses that just occasionally post any old thing get nowhere.
- Those that are successful with TikTok post really relevant content, 3 or 4 times a day.
- By being consistent and not publishing trash you can easily beat your competitors. Hardly any of them will be taking social media seriously.
- There is no point in getting engagement if you don't have a way to build a long-term audience.
- TikTok and social media take far more work than you realise.
- Posting the wrong thing on TikTok can be incredibly damaging to your business.
- Take your 5 key selling points and come up with creative ways to make people more aware of them.
- Don´t jump on too many bandwagons.
BEST MOMENTS
‘There will be very few of your competitors, if any, that are genuinely making an effort on social media. ´
‘If you can't say what you want to say quickly there is not much point in saying it’
‘Consistency is where most businesses fail.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
A free-flowing conversation with Paul Mort about everything ranging from food to family and other things beginning with 'F'.... Paul shares his experience when it comes to working with men and women on getting more focused, more productive, and clearer on what matters the most to them.
We also talk about the fear of putting your name out there and how for every positive there has to be a negative. Criticism is the cost of admission.
KEY TAKEAWAYS
- You create your life. Life doesn't happen to you.
- Everyone feels uncomfortable or fearful when doing challenging things. That feeling is a part of growth.
- You can't achieve success without being criticised. It's the cost of admission.
- Every morning remind yourself of your future, where you are heading.
- You can change your body, and how you are feeling by thought alone.
- You need to work on all areas of your life. One thing feeds the other. For example, staying fit gives you more energy for your family and business.
- Journaling is incredibly powerful when you do it the way Paul explains in the podcast.
- Meditation is one of the most scientifically tested and proven methods of experiencing more happiness in your life.
BEST MOMENTS
‘You can't have wins without losses. You can't have a positive without a negative.’
‘Do not journal for the sake of journaling. It needs to be linked emotionally to an outcome that juices the shit out of you.’
‘Every day for 21 days, just write down three wins that you had that day, why it was positive, and how you can make further progress on it.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Website - https://www.paulmort.uk/
Instagram - https://www.instagram.com/paulmort1/
YouTube - https://www.youtube.com/channel/UChxP7co7IQV3dKeIfFsjUMw
Podcast - https://open.spotify.com/show/7s3QmOEdg1HRFyQLCI5dGV
ABOUT THE GUEST
Paul Mort is 2X UK Master Coach of the Year and Founder of Unstoppable - the UK's leading Life Transformation programme. He is also host of the 'Paul Mort Talks Sh*t' podcast and an internationally acclaimed speaker.
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel speaks to Nick Feeney about avoiding the mid-life crash. Nick is the co-founder and COO of two coaching companies – This Guy Is on Fire and This Girl Is on Fire. He is an Internationally Accredited Life Coach and Mentor, who has helped hundreds of clients to avoid going through a destructive mid-life crisis.
They discuss why so many people experience a crisis when they realise how finite life is and that they are not leading a fulfilling life. Nick explains why that happens so often, why so many of us make disastrous decisions at that point, and, most importantly of all, how to avoid doing that. He shares simple strategies anyone can use to transform their lives in an incredibly positive way.
KEY TAKEAWAYS
- Society asks us to decide at a young age what we want to do and with. At a point in life when you know extraordinarily little.
- Often, once people achieve their version of success, they are left feeling empty and unfulfilled.
- Stop adding to your list of things you must do to stay well. You are adding to your stress levels. There is a balance which Nick explains in detail.
- If you want to stop losing your temper, you cannot afford to wake up already feeling stressed out.
- Rest is essential.
- The good things you do consistently are what produce the best results.
- Letting your life become too cluttered, makes everything far more difficult than it needs to be.
BEST MOMENTS'We just get to a point where we think oh my god, what is next? I've done all these things.…. But they feel so empty.'‘I've had nearly 200 hours of coaching and therapy on my own personal journey, I've invested nearly £60,000 on coaches and mentors and my own training.’‘You either invest your time or your money.’‘I can give them the empathy not because I read it in the book, but because I lived it but so.’
EPISODE RESOURCESInstagram - https://www.instagram.com/thisguyisonfire/
Nick´s Instagram – https://www.instagram.com/lordfeeney/?hl=en
Website - https://thisguyisonfire.com/
VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast DescriptionBreaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel speaks to Ashlee Livingstone who is a leadership coach and a true believer in developing authentic relationships and connections with people in business. She is also a chief engagement officer, podcast host and hypnotist. Ashlee talks about her EDGE team approach. How genuinely engaging with others and showing gratitude enables you to make strong connections with your teams, customers, and community. Sharing several practical ways to do this.
She also explains how hypnotherapy released her from being stuck, enabling her to move forward in her personal and work life.
KEY TAKEAWAYS
- EDGE stands for Engagement, Development, Gratitude and Experiences. All of these enable you to build strong relationships with your teams, customers, and communities.
- Hypnotherapy sounds a bit woo-woo, but it really works. Ashlee explains why and shares her experience.
- You must physically do things that show your gratitude.
- When you have the right outlook (mindset) it is far easier to be successful. Being grateful is a big part of this.
- Be grateful for your clients and show them that you appreciate them.
- Showing gratitude helps to create loyalty.
- Understand what your team finds to be rewarding.
- Graciously accept compliments.
- Making others feel good makes you feel good.
- Resentment is hugely negative. If you let it take root it sucks the joy out and turns everything into a grind.
- Give gratitude with no strings attached.
BEST MOMENTS
‘I'm on a mission to share my story and help inspire people to go a little bit further with their gratitude and help them to build connections. ´
‘It (hypnotism) is a really amazing form of guided meditation.’
‘If you're grateful to people, generally people are grateful back to you.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Email - ashlee@ourforte.ca
Teams with Edge Podcast - https://podcasts.apple.com/ca/podcast/teams-with-edge/id1561586353
Website – https://www.ourforte.ca/
Instagram – https://www.instagram.com/ourforte/
LinkedIn - https://ca.linkedin.com/company/ourforte and https://ca.linkedin.com/in/ashlee-livingstone
ABOUT THE GUEST
A combination of energy, creativity and passion, Ashlee is known for her original ideas, executed with a thoughtful logistical approach, helping bring out the best in every undertaking. After working with leaders in the non-profit and corporate sectors for many years, Ashlee understands that we are all struggling with similar challenges. Whether inspiring leaders and teams to build a thriving culture of gratitude and value or working with non-profits to create meaningful donor relationships, Ashlee works to build connections - between people, their goals and the broader community.
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy talk about the fact that looks can be deceiving, especially in business. If you are not careful, you can let this deception lead to your thinking that you are not as good as your competitors. Self-doubt can creep in and overwhelm you. During the episode, Joel and Andy explain how to stop this from happening and banish it quickly if it does start to become an issue.
KEY TAKEAWAYS
- People put up a front all the time. Particularly in business.
- Do not let looks deceive you and make you feel that you are in some way inferior.
- You don´t have to know everything to be just as good or better than your competitor. Your ninja skill of finding stuff out fast bridges any gap.
- If you are in a meeting, make a promise to get back to someone with something actually do so. That cements a relationship faster than anything.
- Remember, to an extent, everyone is winging it.
- If you are having self-doubt because you have not prepared enough, do the work to fill that gap.
- Act like you deserve to be there, but still be willing to learn.
BEST MOMENTS
‘We have so many bloody examples of this because like it's rife that basically looks can be deceiving in business and it's superficial. ´
‘Find out that person's first name in whatever environment you're in, and then use it a lot.’
‘it's about positioning yourself for success. Some people position themselves for arrogance. When it becomes an ego thing you've got a problem.’
EPISODE RESOURCES
The 4 Hour by Tim Ferris - https://www.amazon.co.uk/4-Hour-Body-uncommon-incredible-superhuman/dp/B006PHM3IO/
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have been featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy discuss why as a business owner, entrepreneur, or leader you want to be seen as a lighthouse rather than as a mountain climber. They explain what both terms mean and why the most successful people are lighthouses that shine a light which draws people to them, including customers.
KEY TAKEAWAYS
- Leaders who take the mountain climber approach struggle and scratch their way upwards. Often, with others clinging to them as they try to make progress.
- As a lighthouse, you stand atop of the cliff, which gives you a great view and enables others to see your light shining from afar.
- An awful lot of people are brought up to always say yes, even when they should be saying no. They also tend to severely undervalue themselves and not charge enough.
- Sometimes the low-cost high-volume business model works. But the high-cost, high-profit model is far easier.
- First impressions matter. Very much how people perceive you becomes the reality of the working relationship they have with you. What you project matters.
- When you spend money on your business you need to treat it as an investment.
- Don't feel guilty about charging a high fee. You have worked hard to become good enough for people to want to pay top dollar for you. Instead, be proud.
- Never get lazy and let your standards slip. You are only as good as the last piece of work you did for that customer.
BEST MOMENTS‘If you're competing on price or not even consciously competing on price, you'll find you're doing loads of work, but it's all for scrappy little bits. ´‘That whole like, positioning thing and being the lighthouse thing isn't just about how you price yourself. It's also how you behave, the decisions you make.’‘You can't move forward by looking backwards. And so okay, that's what happens, then, where are you now? And where do you want to get to?’VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel sits down to talk to Emily Pyke who is one of the founders of the performance underwear brand - Bare Thrills. Underwear that is designed to stay comfortable and in place during workouts and other highly physical activities.
They discuss how Emily went from working for the government to becoming an entrepreneur. The ups and downs of launching a new sportswear brand. Including sourcing suppliers and the struggles of being a start-up and much more. Including advice on how other start-ups can avoid stumbles.
KEY TAKEAWAYS
- Thinking about things a little differently leads to brilliant ideas.
- Working with a business partner that has different skills from you creates a formidable team.
- Bare Thrills is self-funded, so they started by using free or virtually free marketing methods. Some of which Emily shares in the podcast.
- Feedback from your target customers is essential when you are developing a product.
- Having a mentor is a huge advantage when you are just getting started.
BEST MOMENTS
‘the question that really sparked it all was why do we put so much thought into the fit, feel and function of our activewear … yet our underwear is often an afterthought? ´
‘I like to reach out to people. That's one thing, which doesn't cost you much. So, I started a LinkedIn account, and reached out to a lot of editors.’
‘With a mentor, you're essentially paying to learn from somebody else's mistakes, so you don't have to make them too. That is a game changer.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Website - https://barethrills.com/
TikTok - https://www.tiktok.com/@barethrills_underwear
Instagram - https://www.instagram.com/barethrills_underwear/
Help a Reporter Out - https://www.helpareporter.com/about/
ABOUT THE GUEST
Like many good things in life, Bare Thrills was born out of a crisis. In this case, it was an underwear crisis. We are Emily and Liz and we created Bare Thrills out of the sheer frustration of not having the right underwear to workout in. As an active couple, health and fitness are a cornerstone of our lives, and we understand that what that looks like is different for everybody. For us, we love to go for bush walks and runs with our Australian kelpie, Merlot. We also do regular high-intensity functional training sessions which Liz loves to balance with a couple of yoga practices a week.
Throughout all of this, we only had a small selection of underwear that we would resort to every day, which were by no means specifically designed for that purpose. One day we realised that we were putting so much thought into choosing and buying our activewear, but not our underwear. We couldn’t find a single pair of underwear that ticked all of our boxes 😉 so we decided to design our own!
FIT, FEEL, FUNCTION
Bare Thrills was created with the mission to support YOU on your active journey because everyone's active journey is different! We put as much thought into the underwear we train in as we do the shoes we run in, or the tights we squat in, and have designed them with the three Fs in mind: Fit, Feel, Function.
We aim to promote our brand by celebrating women in sports and fitness. This has led us to building a brand that values diversity, inclusion, and personal growth.
Bare Thrills has a conscious approach to sourcing materials and aim to have minimal impact on our already constrained environment. Made from recycled fibres, Bare Thrills underwear are designed for your workout without compromising on sustainability.
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel sits down with the performance specialist Dean Link to talk about re-thinking imposter syndrome. Dean has spent most of his career helping elite athletes to rewire their brains. Before moving into a leadership role working with coaches, sports scientists and administrators helping them to create an environment people could thrive in. He is now applying that knowledge to the business world.
They discuss why imposter syndrome is actually a quite natural way to feel. But it is a feeling which can easily overwhelm us. In the episode, Dean explains how you can stop that from happening and harness it in a way that helps you to learn. To turn yourself into a more flexible person who can adapt and thrive regardless of what life throws at you.
KEY TAKEAWAYS
- If you feel that you need to be right all the time you will always feel like an imposter. Nobody can know everything.
- It is good to be reminded that there are gaps in your knowledge, but you must not let the feeling of imposter syndrome overwhelm and stop you.
- Creating an environment in which employees can thrive enables them to perform and improves staff retention.
- Human beings love certainty and being in control. But that is not how the world works. When you accept that you can thrive.
- You can´t stop yourself from caring what people think, but you can control how much emotion, energy, and importance you attach to it.
- You can turn imposter syndrome on its head and turn it into something positive.
BEST MOMENTS‘My job really is being a great investigator to understand what the problem is and then try and figure out the best way to support them. ´‘I often say if you've got impostor syndrome, that's great. Let's harness it. If people say I don't have it, I'm like, 'There's a red flag.’‘It isn´t the feelings and thoughts that cause us the suffering. It's what we do with the feelings and thoughts that causes us pain.’'Impostor syndrome can either go two ways. It's something that we can either thrive with, or we can suffer with it. And it's a choice.’
EPISODE RESOURCESThe Courage to be Disliked by Ichiro - https://www.amazon.co.uk/Courage-Be-Disliked-yourself-happiness/dp/176063073X/
Instagram - https://www.instagram.com/deanleakcoach/
Website: https://www.accelerateco.com/resources
Email: dean@themindsetprogram.org
VALUABLE RESOURCESThe Codebreaker Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreaker discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreaker team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast DescriptionBreaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreaker discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreaker team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel speaks to Scott Colby about doing something physical that takes you outside your comfort zone to achieve breakthroughs in your life. Scott is an adventure guide who lives in Tennessee. He explains how doing something special and challenging has helped the people he works with to break away from toxic relationships, get fitter, lose weight, change careers, and get promoted at work.
KEY TAKEAWAYS
- Adventures that take you outside your comfort zone are a fantastic way to give yourself a break, reset and spark your creativity.
- Having an adventure makes you think differently.
- This kind of activity takes you past your fears. To overcome the habit of letting thinking of the worst-case scenario from holding you back.
- People do not realise that they are stressed while living within their comfort zone.
- Lots of entrepreneurs are slaves to their businesses. They need to change things but fear the conversations they need to have to do so.
- Be proactive about your health. Don’t only do something once you have got ill.
BEST MOMENTS
‘When we stay comfortable, we hinder self from growing personally. ´
‘Do what you fear, and your fear disappears.’
‘People want to be reactive, right? We are like oh…., I had a heart attack now I'll eat better and take care of myself.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Website to book trips: https://www.gratitudehikes.com/
Facebook: https://www.facebook.com/theabsexpert/
Access to gratitude worksheets and other resources: www.gratitudetoolkit.com/
Tim Ferris How to Address Your Fears - https://www.entrepreneur.com/leadership/tim-ferrisss-7-step-checklist-for-overcoming-fear/286123
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy talk about the importance of purpose. They discuss the role that their, sometimes lofty, ideals and goals have played in propelling them forwards and achieving success. Explaining how you can define your own purpose and learn to use it to succeed too.
Knowing what your purpose is ensures that you focus on what really matters to you. As a result, you save time and energy.
KEY TAKEAWAYS
- Everyone has their own purpose and their own compelling reason for striving to achieve something.
- Usually working to help others to become successful or happier, benefits you greatly.
- Believing that your purpose is to help others can be incredibly powerful.
- Periodically, you need to stop and ask yourself why you are doing what you are doing.
- It is not a good idea for your sole purpose to be making more money. During the episode, Joel and Andy explain why.
- To be able to achieve your purpose in your work life you need to be working with a team that shares your values.
- Don´t let strangers on social media into your head and pull you down. They will distract you from fulfilling your purpose.
- You only have so much emotional and mental energy, be careful not to squander it.
BEST MOMENTS
‘So much in life and in business is about purpose to what you´re doing and why.’
‘You can derive so much happiness from other people’s success.’
‘If your sole purpose is to make money, the problem is when you make it, you just want to make more of it.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel sits down with Nora Sudduth from Hello Audio to discuss the power of using audio in marketing. In particular, using private podcasts.
These enable you to engage with your audience on a far more personal level than public podcasts. Using them you can deliver courses, take listeners on a journey and tailor future content to better appeal to them and fit in with their needs.
KEY TAKEAWAYS
- Private podcasts, which are gated, are incredibly powerful.
- You can record evergreen sequences once and deliver them for years, for example, 30-day challenges.
- Drip-feeding podcast sequences keep people coming back for more.
- You can see who is listening to you and which episodes are popular. Then, tailor future content to better fit in with your audience's needs.
- Delivering courses in podcast format can increase engagement by 400%.
- Audio is one of the most effective ways to communicate and reach a much bigger audience and pool of potential customers and talent.
- It is much easier to create audio content than it is written or video content.
- With audio, you are just having a conversation, which makes it easy to form a connection with your listener.
- Audio content costs very little to produce.
BEST MOMENTS‘There’s a difference between a public podcast and a private podcast. ´‘Audio is just magical; it fits into those little pockets of time e.g., walking the dog or doing the dishes.’‘Audio always wins, audio is always more intimate.’VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCESEmail: erik@kitcaster.com
ABOUT THE GUESTNora Sudduth, Co-founder of Hello Audio is a leading marketing & conversion strategist who has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching and certification programs that have generated millions more.
Nora has over 20 years of experience working with start-ups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients.
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast DescriptionBreaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel sits down to talk to Natalie Potts who is a business growth strategist and mentor. She helps people to transform their lives and grow their businesses.
She and Joel discuss Natalie´s approach to doing this and why she does things a little differently. As well as discussing how anyone can improve their mindset, and relationships and become resilient enough to get through the tough times and achieve success.
KEY TAKEAWAYS
- There is no one size fits all coaching strategy. The approach has to be flexible enough to adapt to what each person needs.
- The performance mindset starts with understanding how your mind works. Self-awareness is crucial.
- There is no point in being self-aware if you do not do anything about the things you are noticing about yourself.
- It is the difficult moments that make us more resilient. They teach us how hard we can push.
- Learn to globally listen. Making people feel that you have heard them builds incredibly strong relationships.
- Life isn´t black and white – it´s grey. There´s so much we can learn from that. Trying to understand the other point of view teaches you so much.
- Anyone can take things to the next level.
- Having a strong vision of what you want and why you are doing something is incredibly powerful.
- Staying physically fit makes a positive difference to your business. It boosts energy levels and builds resilience.
BEST MOMENTS
‘Real coaching comes in its purest form and its transformational state when you really slow things down and create the space for people just to think. ´
‘If you look after your people, then magic happens.’
‘You can't manage yourself all the time. It's sometimes knowing how to get back on track.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Email: nataliepottscoaching@gmail.com
Building a Storybrand by Donald Miller - https://www.amazon.co.uk/s?k=storybrand+donald+miller&crid=R9QMJ0VMVRO7
ABOUT THE GUEST
Natalie is a passionate business coach who helps career and confidence coaches to become fearless and create successful 5-figure businesses.
She shows them how to achieve their biggest goals and potential. Enabling them to break through limiting beliefs holding that are stopping them from thriving in their life and business.
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy talk about success. Why it looks different for everyone and why some people never stop setting themselves new goals and striving to grow and succeed.
They discuss why success for them is not all about earning more money. Then, explain how they ensure that they are clear on what their purpose and goals are. As well as how to stop wasting energy on things that do not help you along the path to success.
KEY TAKEAWAYS
- Understand what success looks like for you and pursue that, not what society traditionally tells you success is.
- Think of goals as steps.
- Break them down into daily, weekly, and quarterly tasks and milestones.
- Setting up 90-day action plans is especially effective.
- Don´t waste energy worrying about things you can´t change or influence.
- Tagging a reward onto a goal is an effective way to incentivise yourself.
- Sometimes the journey itself is the reward.
- Focus on attaining the things that help you to achieve more, rather than on buying material goods just for the sake of it.
BEST MOMENTS‘If your only goal is to earn more money … I don’t ‘think you will ever be contented. ´‘Worrying doesn’t solve anything … acknowledge you are worried, then, ask - is there anything I can do to solve it? if there isn´t focus that energy on something more positive.’‘the more joy you can find in the basics, the better life becomes.’VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCESHow to Get Rich by Felix Dennis - https://www.amazon.co.uk/How-to-Get-Rich/dp/B08FDZPVWZ/
Happy Sexy Millionaire by Vagabond - https://www.amazon.co.uk/Happy-Sexy-Millionaire-Notebook-Paperback/dp/B09K236LHN/
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast DescriptionBreaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel sits down with Carla Reeves who is a coach and mentor that helps hyper achievers who want to build a business without negatively impacting their personal lives. She helps them to find and maintain balance. Carla explains how her own experience led to her pursuing this passion.
During the podcast, she shares valuable strategies and tips that anyone can use to help them to live a bold, authentic life that is aligned with their values. Something that automatically leads to success in both their personal and business lives. She explains how to be the entrepreneur of your own life (life-preneurship), which includes learning to use the skills that make you successful at work to achieve success in your personal life.
KEY TAKEAWAYS
- Often, friction within relationships goes hand in hand with success. But it does not need to be this way. In the podcast, Carla explains how to avoid this situation.
- Many people keep bumping up against the same barriers in life, repeating the same mistakes.
- Most people have a survival model they developed in crisis, which is OK. But it is not healthy to keep using that model when you are not in crisis.
- Everyone has habits. How you treat people, use money, what you eat etc. That´s not always bad. But as life changes your habits also need to change.
- Journalling enables you to be honest about what you think and feel. The more you write freely the easier it is to also be your true self in life.
- Journalling empties the trash. It gets rid of the noise, which builds up in your head.
- Writing down what you want to achieve from a conversation, meeting or activity is incredibly powerful.
- Putting your thoughts down on paper slows you down enough to see what is really important.
- Play, adventure and relaxation all create fuel to help you to work better, so make time for them.
- Before you do something, ask yourself – Does this align with the life I want to create? Doing this acts as a filter which keeps your personal life aligned with your values and you on track.
- When you get your thinking, your behaviour and your actions all working in the same direction with your values, amazing things start to happen.
BEST MOMENTS
‘I had become a master of making everything look good on the outside. But I didn´t know how to take care of the inside. ´
‘The first piece of work I do with people is to uncover what I call their survival model.’
‘The secret to confidence is kind of realising that nobody has it. Everybody´s brain is trying to protect them.’
EPISODE RESOURCES
Website: https://carlareeves.com/
Carla´s podcast Differently: https://podcasts.apple.com/us/podcast/differently/id1546761001
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Email: carla@carlareeves.com
ABOUT THE GUEST
For years, Carla felt at the mercy of her circumstances. She was a master at making everything look good on the outside but inside felt empty. Carla was consumed by work that she loved.
In short, she was out of balance but didn’t understand why or how to change. Carla knew there had to be a better way of doing life. So, she took a deep look into what was running her life. The choices she made after that point changed everything in the most amazing way.
She made it a mission to clean her life up from the inside out. Since then, she has been doing this work in her own life for over 2 decades.
Carla´s life’s work is to ignite possibility and equip people with the mindsets and toolsets to create meaningful, productive and fulfilling everyday lives.
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel sits down to talk with Cordelia Kate who describes herself as a “rebellious business” coach. She helps people who don't want to follow the standard 9 to 5 path to start their own successful online businesses. Doing so in a sustainable way that keeps them moving forwards forevermore.
She and Joel discuss how to start a business that grows fast, becomes profitable and is sustainable. They talk through launching products quickly, learning about your audience, tapping into your network, and leveraging social media.
KEY TAKEAWAYS
- Entrepreneurial rebels have the courage and tenacity to really be themselves.
- Striving to fit in zaps your energy, and makes you miserable, which means it drags you down and holds you back.
- Take action. You only gain clarity about who you are, your products and your audience by taking action.
- Start selling quickly, test things. Once you know what the market wants, build your end product.
- Being yourself includes choosing clients that are happy with who you are and the way you work.
- Sell a one-to-one service first. Use what you learn from doing that to build a course, or other type of product.
- Organic marketing can take you further than you think. Cordelia shares examples of how to leverage it.
- Get systems in place that nurture people fast.
BEST MOMENTS‘You don't need to stand out, you just need to be yourself. It is scary and an act of rebellion because you´re going against everything you were taught. ´‘Put stuff out to the market to test it to see if anyone around you is interested in what you have to offer.’‘Advertise on Eventbrite.’EPISODE RESOURCESWebsite: https://join.rebelliousbusiness.com/club
Facebook: https://m.facebook.com/groups/rebellious.business.network
Events: https://www.facebook.com/events/httpszoomusmeetingregisteruzioceipqtksdo2bjqj2llyg4x6aodbhxg/the-rebellious-business-network/784211898652731/
VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast DescriptionBreaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel speaks to Captain Hoff about the role getting your business model right plays in growth. He is a venture capitalist and author who co-founded the global start-up accelerator – Founder space.
Captain Hoff shares several strategies that any company can use to provide so much value for their customers that they are compelled to come back and buy repeatedly.
KEY TAKEAWAYS
- Most entrepreneurs do not think too deeply about what business model they are going to use.
- When you get a customer, never let them go. Lock them in and keep them buying from you.
- There are several ways to lock customers which are discussed in the podcast.
- Amazon Prime is a notable example of how to lock customers in.
- Reviews create value for everyone.
- Create a value moat around your business.
- Continually look at your business and ask what can we do better? Technology means you can always improve things.
BEST MOMENTS
‘Getting your business model right is really critical. ´
‘Give your customers even more value for sticking with you, value they can't get elsewhere.’
‘Don´t build products or services, build an ecosystem.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Website: https://www.foundersspace.com/
Founders Space Podcast: https://www.foundersspace.com/podcast/
LinkedIn: https://www.linkedin.com/in/foundersspace
Books by Steven S. Hoffman: https://www.amazon.co.uk/Steven-S-Hoffman/e/B077TF4Q16?ref=sr_ntt_srch_lnk_1&qid=1662408982&sr=8-1
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy talk about how starting their day right has transformed their lives. They share the details of their morning routines and explain how you can put together one that will work for you.
Joel and Andy also have an in-depth discussion about finding ways to express yourself without offending others. Providing some suggestions about how to keep up with the pace of change in this area of our lives.
KEY TAKEAWAYS
- Owning your morning sets you up for a successful day. It is not about getting up at 5 am.
- The ideal morning routine is not the same for everyone.
- People who follow a routine for a couple of hours in the morning often achieve more than others do during an entire day.
- Virtually all titans of industry exercise early in the day. They also tend to meditate.
- Breathwork is incredible for peace of mind and clarity.
- Starting your day right is about growth.
BEST MOMENTS
‘How you start your day determines everything. ´
‘They (titans) all have an element of mindset or spiritualism or meditation about them.’
‘Things are never going to come to you unless you believe they will.’
‘To be offended is a choice, but so is being offensive.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy talk about how LinkedIn has changed…and not for the better.
KEY TAKEAWAYS
- The LinkedIn algorithm is favouring clickbait and virtue signalling, right now.
- Pictures of fit people without their tops on or wearing tight shorts also have more reach.
- It is hard to cut through all of the noise right now, to the point where people are deciding their energies are better used elsewhere.
- Your best organic tactic on LinkedIn, at the moment, is to employ a VA to old DM people in a very authentic way.
- Now is a good time to look again at old-school methods like direct mail or business cards.
BEST MOMENTS
‘Is LinkedIn a loud, bloody awful place to be at the moment? ´
‘It´s not a sex thing.’
‘Just because you are B2B don’t feel the pressure to post on LinkedIn, ten times a week.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Living with the Monks by Jesse Itzler - https://www.amazon.co.uk/Living-Monks-Turning-Happiness-Gratitude/dp/147899343X/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel sits down to talk with Shari Teigman who is a creative strategist who helps the non-average Joes and Janes of the world unleash their inner Maverick and figure out what the hell they are doing in life and business.
Joel and Shari cover so much ground in this episode. From the mindset required to be successful with your marketing, to what it takes to become the true you and utilise that for business success.
KEY TAKEAWAYS
- It's OK for some people not to like you.
- For creativity to flow, you need to push yourself outside of your comfort zone.
- Growing fast is scary. Don't let it overwhelm you. Instead, equip yourself with the tools and skills you need to manage that change.
- Just being yourself is a fantastic way to boost your presence. Shari explains how to do that.
- If you are not yourself, customers know and won´t trust you or buy.
- Not being yourself is exhausting, when you stop doing that you have extra capacity to do more and thrive.
- When market conditions are tough, don´t panic and throw everything at the wall, instead be laser-focused on what you want and put your energy into that.
- Stay open-minded, and be prepared to listen to everyone's point of view.
- It does not matter how many mentors you have; the driving force of your business is you.
- Give yourself time to recharge.
BEST MOMENTS
‘To make a success of your marketing you have to be mentally prepared for it. ´
‘Save that energy and use it as a sniper rather than a machine gun.’
‘When you get your marketing persona right, your position is respected.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
shari@shariteigman.com
Facebook: https://www.facebook.com/shariteigman1
Instagram: https://www.instagram.com/shariteigman/?hl=en
ABOUT THE GUEST
Hey, I’m Shari, your friendly creative strategist + performance mentor.
Simply stated, I am the strategic playdate for brilliant people who are ready to move from the grey to the multi-colored in their life and work.
My edge is about finding your edge.
It’s where creativity + mindset meets maverick movement.
(and I mean real motion, a kinetic kaleidoscope, in fact).
Together, we co-design your own power moves playbook for expansion of creative ideas, high-level performance, and the upgraded self you just KNOW it’s time to meet and to put in charge of your business (and your life).
Your fast track for growth and transformation just got way more creative, and a whole lot more human.
We roll with love, leadership, connection, and curiosity.
We make space for the radical, the practical, AND the soul.
Boy mama adoring, crisp/chip (I'm bilingual!) addicted, reggaeton dancing, wander lusting, sweary talking firecracker at your service.
I am fueled by love, creativity + curiosity for bigger and better lives for anyone I can reach but I was NOT always this version of me.
Rewind 12 years and I was your standard Stepford wife living a life that looked beautiful from the outside but most certainly was not mine.
I had lost my spark and I had no idea how to find it again.
So, I started with what I knew I didn't want and transformed entirely through a divorce, single mamaing the 2 most amazing boys in the world + navigating rebuilding a Self I knew was meant for much more.
After more dark nights of the soul than I can count, lots of dancing + cocktails mixed in for good measure, I found the rabbit hole of personal development and I dove in with all I had.
I studied for a life coaching certification + a yoga teacher training for a full year of immersion and KNEW I found my purpose.
With a sociology, art therapy and makeup artist background- uncovering what makes people tick melded with creativity runs in my veins.
My role in the world is to help people unearth themselves for more success, fulfilment + joy on their terms.
I can see in you what you cannot yet see. Spidey senses and all, ya know.
In my 8th year in business, I blend creative strategy, innovative play and mindset mentoring to help YOU become your exceptional self to build a business that performs.
It's time to bring out the Maverick in you.
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel is joined by Liam O’Neill the ‘Prove it Guy’, who coaches his clients to create better content via up-to-date social media channels and tools. Liam and Joel talk all about how to make better content as well as their personal ethos behind entrepreneurship.
KEY TAKEAWAYS
- Liam has always wanted to help people, before coaching clients in content he worked with people on their mental health and mindset.
- Liam’s client base is coaches, he believes by helping coaches get their message out there, he is also indirectly helping their clients too.
- Practice makes perfect! If you become obsessive about what you do, then you become unbeatable.
- In a business context, it’s important to be aware of the risks but you shouldn’t be focused on them, you need to visualise the positives and what you want to achieve.
- Being an entrepreneur can be uncomfortable, but you must be uncomfortable to grow. You can choose to be comfortable and stuck or choose to get out of your comfort zone and reach for something you dream of doing.
- You don’t need to be anyone else in your content, you just need to be authentically you. Authenticity is the key to unlocking your social media potential.
- Encourage your clients to attract likeminded people, it makes them feel connected to you and build likability and trust.
- The importance of engaging content can’t be underestimated, this should be your core focus when creating anything for your audience.
BEST MOMENTS
“If you give me the time, I can prove to you that you can be superhuman as well”
“My goal is to prove to people and teach people they can be who they want in life”
“I want people to feel when I speak not just hear it”
“You can have fake security in something you hate or fake security in something you love”
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Email - rob.austin@smeskills.co.uk
LinkedIn : https://uk.linkedin.com/in/robaustinsales
ABOUT THE GUEST
Liam O’Neill
Liam turns self-recorded videos into hyper engaging Reels content with done-for-you editing delivered each month. He is also a speaker, including TED talks, mindset coach as well as a magician!
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Rob Austin, from SME Skills, and Joel have an in-depth chat about the sales function of a business. They tackle sales stereotypes and how to ask powerful, authentic questions in your sales process.
They discuss why every business needs a sales process, why you are not the main character in your prospects' story and why getting a "no" is still a result. As well as how to take the fear out of picking up the phone. They also explain how to trick Jordan Belfort into buying his own pen and much more besides…
KEY TAKEAWAYS
- Most people think about the act of making a sale negatively.
- Marketing does not have that stigma.
- There is no point in marketing if you don't follow through and make sales.
- To sell effectively you must get your mindset right. How to do that is discussed in the episode.
- You must 100% understand what you are doing. That is only possible through practice. Don't wing it.
- When selling, give people options that will genuinely get them to where they want or need to be.
- You must care and genuinely want to deliver for the prospective client.
- Realness is essential, people know when you are not being genuine and react badly when you try to deceive them.
BEST MOMENTS
‘For some reason, sales have this stigma. ´
‘I think business owners with sales and marketing are terrified of rejection.’
‘Take the time and really build the rapport.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Email - rob.austin@smeskills.co.uk
LinkedIn : https://uk.linkedin.com/in/robaustinsales
ABOUT THE GUEST
Rob was born in Scotland but spent most of his life living in Spain enabling him to speak fluent Spanish. He then moved back to the UK, to the beautiful English Riviera in Torbay 15 years ago.
Having spent over 12 years in corporate hospitality in some of the finest hotels in Torbay, he eventually wanted out of the industry so he could better utilise his skills. This led him to a sales position in Exeter working for massive clients securing opportunities for them, enabling growth and expansion.
His success within many different industries led to his building his own business, where he could pass his skills on to his clients, enabling them to double their sales within a short time.
"I joined the SME Skills Academy as I could no longer sustain or give as much to my clients as I wanted to, SME Skills now gives me a lot more content, an excellent team to be a part of and so much more backing than I ever had before, opening me up to even more opportunities to help business owners just like you to double or even triple your sales because, at the end of the day, nothing within business is more important than sales, without it you will just have an expensive hobby! "
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client's businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel sits down to speak with Ryan Proctor. Ryan shares his background as a coffee master before his big breakthrough came with Jamieson's Whisky to move full-time into videography.
Joel and Ryan, both film lovers, reference many films as they discuss the power of video with a particular discussion about the best Rocky film.
Ryan shares insights into the type of business owners he meets. Usually two types; the ones who want to be the hero of the story and the ones who want their customers to be the hero.
KEY TAKEAWAYS
- TikTok´s popularity demonstrates just how well people respond to videos.
- The pandemic forced people to appear on screen, so people are no longer self-conscious about appearing in videos.
- There is a sense of fun that you don’t get with Instagram.
- If you provide entertainment, your following will grow super-fast.
- Build a following and authority using fun, then slowly drip in the business stuff.
- Your business is not all about you. Your content must be client focused and give them what they need.
- Social media should be used to start conversations. Only when people reach your funnel can you start to sell to them.
- Money is a by-product of success. Helping people must be your priority. When it is, success follows.
BEST MOMENTS
‘Reels are your best chance of growing organically and getting engagement. ´
‘Instagram is putting its focus towards being a more video dominant platform.’
‘Using video as a tool for storytelling has been the most impactful thing.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Email - ryanproctor@proctorproductions.co.uk
Instagram - https://www.instagram.com/ryanproctorproductions/
Facebook - https://www.facebook.com/ryanproctorproductions/
ABOUT THE GUEST
Through his company, Proctor Productions and collaborating with Martin Irvine Photography, Ryan helps fitness businesses grow their online presence through video content creation.
Ryan has worked with some of the best FitPros in the business to generate content for them. An expert in utilising video to create value for your audience, Ryan has a deep understanding of the power of content to position and grow a business.
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy talk about why journaling is important and how they have benefited from doing it themselves. They share how it has helped them in their personal and work lives to gain insight into what matters, focus, get more done and de-stress. All things anyone can benefit from too, simply by giving journaling a go.
KEY TAKEAWAYS Journaling might not work for everyone. But it is 100% worth giving it a go. Journaling is a fantastic way to cut through the noise. To identify what you need to do and stay on track when doing it. Look for and acknowledge your wins. Find three wins every day and write them down. Do your journaling early in the day. Take ownership of your morning. Make sure that you note down how you are feeling. That will help you to keep what happened during the day in context. If your primary goal is to earn more money, you will never be satisfied or happy.
BEST MOMENTS
‘Nothing woo woo here, we don’t do woo woo. ´
‘Until I journal, if I am honest, I didn’t know what my priorities were.’
‘Forcing yourself to sit down and write, forces you to think.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
EPISODE RESOURCES
Eat That Frog by Brian Tracy - https://www.amazon.co.uk/Eat-That-Frog-Important-Things/dp/1444765426/
Break Point by Ollie Ollerton - https://www.amazon.co.uk/Break-Point-Dares-Hosts-Incredible/dp/1788703006/
Happy Sexy Millionaire by Steven Bartlett - https://www.amazon.co.uk/Happy-Sexy-Millionaire-Unexpected-Fulfilment/dp/B08666P6FK/
Mind Journal Pro - https://www.mindjournals.com/products/mindjournal-pro
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy sit down to discuss why the UK government’s advice to businesses to cut back on marketing and use that money to offer customers lower prices is bonkers. To the point where doing that could result in that company going under.
They share 5 major problems with that approach. Then, explain what you can do instead.
KEY TAKEAWAYS Marketing is an investment, not simply a cost. The people being squeezed by the cost-of-living crisis will not be the ones buying from the brands that spend a lot on marketing. It is estimated that about a third of businesses that went under during the last recession had cut their marketing. Stopping marketing dead turns your flow of customers off. It is better to retarget what you spend. Marketing is partly about creating a desire for your brand or product. When you don't do it, that desire evaporates. Marketing is about protecting your brand as well as about promotion.
BEST MOMENTS
‘I don’t think anyone can give me an example of where short-termism has worked. ´
‘There is a naivety there in terms of whoever´s come up with this campaign.’
‘Price is only a part of the conversation.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel sits down with Ben Knight who is the founder of The Trade Tribe, which simplifies and systemises trading to the point where even an extremely busy entrepreneur can find to do it successfully. Ben explains how he got started in business, going from being 50k in debt to owning his dream home and car.
As well as explaining why and how he founded The Trade Tribe, before sharing examples of the experience his coaching clients have. Finding success by following his approach which is ideal for busy business owners because once set up, it typically takes 5 minutes a day to maintain.
KEY TAKEAWAYS It is possible to trade successfully, by setting things up so that you spend as little as 5 mins a day doing it. There is no need to settle for being the cog in the machine we are taught to be, from primary school. Your money does not go on holiday, get sick or need sleep. You can have it working for you 24/7 earning you more. Money does improve things. Having enough gives you choices. For example, you can offload all the things you don't like doing. Investing in yourself includes spending money on things that make your life easier e.g., getting a cleaner. Invest enough money to keep you interested. Most people won't pay enough attention to an investment if it is only £200. Never invest more than you cannot afford to lose. Tap into the power of compounding, by reinvesting most of what you make. Much of the fear is generated by the media. Ben provides his clients with a checklist. Enabling them to quickly assess the suitability of a company for investment. Get a coach or mentor and learn from other people's mistakes As a business owner, you have assets you can leverage.
BEST MOMENTS
‘Your money will work harder for you than any human ever could.’
‘With five to ten grand I think you will see the sort of returns that would make a difference in life which is worth it.’
‘Either way, you pay.’
EPISODE RESOURCES
Instagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
EPISODE RESOURCES
Email: ben@thetradetribe.com
ABOUT THE GUEST
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
The Trade Tribe’s mission is to make a real improvement to the financial future of individuals of all ages, from all different backgrounds, by teaching them the skills to take full control of their investments and their financial lives.
I take great pride in my ability to offer a place for people to learn and develop a skill set that will enable them to make more money and therefore have more freedom in their own lives, as well as the lives of their families. All while having fun and being part of a hugely supportive community.
My philosophy of keeping things as simple as they can be, coupled with your need to make your money work for you, is a recipe for success.
“Many perceive investing as a luxury. I believe it to be a necessity in your pursuit of freedom.”
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
It’s the 200th episode of the Stay Hungry Podcast, join Joel and Andy as they celebrate this achievement by talking all about the importance of vision! They explore why they have focused on marketing as a topic on the podcast, and discuss a range of topics including the role having a vision plays in guiding you in both your business and personal life; including the sacrifices and challenges this can pose.
KEY TAKEAWAYS
Having a vision is separate to a goal. It’s not about the destination but about the journey.
Start your day with intent and write your non-negotiables; what do you want to get out of that day? People go round in circles because they have no vision to guide them.
If you’re clear on your vision, then you can be clear about the things you shouldn’t and won’t be doing.
If you start your business and you aren’t well connected, then traditional networking is a great way to get started and learn how to communicate and make connections in your industry
No one likes feeling 'discomfort' and this is why people and businesses can give up too easily. You have to learn and have the bravery to push past this point of difficulty.
You don’t learn your biggest lessons from your wins, they come from your losses. It’s ok to get it wrong and fail, what's important is what you take from it to grow and build success.
When looking to take on your first recruit, ask yourself two questions, what do you hate doing and what will make the ‘ship go faster’? That will tell you what position to hire for first.
Never have more than two call to actions on your websites; it dilutes your message and confuses people.
The hot pen technique is to simply imagine where you would ideally want to be in life in three years time, set a timer for 15 minutes and put that down on pen and paper. The only rule is the pen can’t leave the piece of paper!
Helping people is a good thing to do but you have to take a step back sometimes and analyse if it is the right thing to do, for them, for you and for your family and business too.
Covid and lockdowns allowed many people to re-evaluate their situations, Joel and Andy weren’t immune to this. It made them realise everything they had and what mattered to them and their families the most.
BEST MOMENTS
“Your vision can’t be right if it’s forcing you to do so much that you dislike”
“As a business owner, your personal vision and your business vision need to knit together”
“All forms of networking are always going to be important, but you’ve got to be selective with all of them”
“I used to have a real fear of failure and I taught myself there’s no such thing”
EPISODE RESOURCES
Instagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy talk about what their non-negotiables are and why they are so important to them. The difference that sticking to them makes to how they feel and perform.
They share some marketing non-negotiables you could set. Providing you with the insight you need to focus your attention on the right platforms and tasks.
KEY TAKEAWAYS
Without non-negotiables you are letting external forces determine your day. With non-negotiables you are in firm control. Having non-negotiables for each area of your business is highly effective. Spend a specific hour of your day doing nothing else but marketing. Post something effective on social media every day. Reach out to a certain number of people each day. Have a specific goal in mind when you do. Reading your emails before completing your non-negotiables is usually not a good idea. Set daily, weekly, and monthly non-negotiables. Be realistic about how many non-negotiables you can set. You can only do so much. Getting started early is a good way to get stuff done. The morning is a good window for non-negotiables. Build breathers into your day to relax, feed your mind and support your body.
BEST MOMENTS
‘I think it is very good to start the day with some movement. ´
‘Email is one of the biggest killers, if not the biggest, killer of productivity.’
‘In terms of non-negotiables, there is no right or wrong. It is what works for you.’
EPISODE RESOURCES
Instagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy explain what Top Gun can teach us about marketing. It may seem like a bit of a stretch, but once you have listened to the episode you will see that a film about an elite training centre for US Navy pilots is indeed a font of knowledge for any business owner.
KEY TAKEAWAYS
You are never going to succeed on your own. You can only do so much. It is no good putting all of your eggs into one marketing basket. Don´t go too broad. Focus in on the person that will actually buy from you. Be careful that your default mindset is not negative. Get comfortable with the idea that some things are going to be hard. Sometimes going back to things that worked in the past is a good idea.
BEST MOMENTS
‘With marketing, you cannot rely on one component alone. ´
‘You need to be laser-targeted.’
EPISODE RESOURCES
Instagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar.
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel speaks to one of his coaches, Liam Walsh. He helps fitness coaches to focus on what they need to do to maximise their income. Enabling them to earn well without having to burn themselves out.
Liam explains what setting up two businesses taught him and how he applied those lessons to what he is doing now. He explains why you must not be afraid to speak up if something does not feel right, ask questions and be willing to push through tough times. As well as how having a plan and executing it consistently enabled him to go from zero clients to earning 13.5K a month, in under 5 months.
KEY TAKEAWAYS
Everyone tends to jump from one thing to another, wasting energy by not following through. Be clear about what you want from your business. How it will benefit you and your family. When you start a business with someone be clear about what each of you wants from it and set boundaries. If you are in business and you think something is not right, speak up sooner rather than later. When you don´t everyone wastes lots of time and energy. Never be afraid to reinvest in yourself to get time back by outsourcing everything that you can.
BEST MOMENTS
‘Having a plan laid out…stops them going off on too many tangents and ultimately procrastinating. ´
‘I hate losing. But it´s OK to lose provided you learn from it.’
‘You´ve gotta lean into your discomfort, big-time.’
‘Everything in your business can be passed on (outsourced).’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel speaks to Jean-Pierre De Villiers about how you can have the right mindset for success. Jean-Pierre explains how he went from living in poverty in South Africa to living like a rock star, in the UK, by the age of 23. A dream lifestyle that did not make him happy. A realisation that set him on the journey that has led to him becoming an inspirational life coach, author, and public speaker.
He and Joel discuss the role self-confidence, physical activity, appreciating what you have now, and being true to your values have in creating the type of success that makes you truly happy. If you don´t want to continue to be one of the 78% of people who don´t like what they do for a living, listen to this episode, take action, and transform your life.
KEY TAKEAWAYS
If your success is not in alignment with what matters to you, you are not likely to be happy. Create a life that is in alignment with your values. To get what you really want from life you need self-confidence. Without it, you won´t take risks. Self-confidence is a learnable skill. Playing is safe and settling, just makes you miserable. You owe it to yourself to go after what you really want. Physical activity energises you. Put yourself in an environment of improving yourself every single day. Enjoying and appreciating what you have now will vastly improve your happiness. Happiness is not a destination, it´s an experience. There are five easy things you can do to improve your happiness. Jean-Pierre shares them, in the podcast. Manage your energy to be inspiring. Don´t hide your true self. The more you are yourself the more things align in your life.
BEST MOMENTS
‘I love learning why we do what we do, how we can tap into our full potential, thrive under pressure, and sustain performing at our best. ´
‘When you do physical activity, it makes you feel amazing.’
‘We can create a life where actually we are in alignment with our values.’
‘Happiness is created by discipline. Not the other way around.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Self Confidence by Jean-Pierre De Villers - https://www.amazon.co.uk/Self-Confidence-Jean-Pierre-Villiers-ebook/dp/B09ZHPNDRG
The Monk That Sold His Ferrari by Robin Sharma - https://www.amazon.co.uk/Monk-Who-Sold-His-Ferrari/dp/B072K6LM7T/
The Values Factor by Dr John De Martini- https://www.amazon.co.uk/Values-Factor-Creating-Inspired-Fulfilling/dp/B00W4UFU3G/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy ask and answer the question – TikTok marketing yes, or no?
With 13 million TikTok users in the UK, the eyeballs are there. But to benefit you have to be realistic and take the right approach. During the podcast, Joel and Andy explain what you need to do to crack the TikTok marketing code.
KEY TAKEAWAYS
Regular TikTok users spend an average of 41 minutes a day on the platform. TikTok is in its infancy, so it is still easy to get exposure organically. If you are going to use TikTok, right now is the time to start. Why is explained in the podcast. To gain traction you will need to publish 3 or 4 videos a day. The cost of lead generation via TikTok is currently low. Don´t be put off if not many in your industry are doing it. Recognise it as an opportunity. The TikTok platform facilitates very deep targeting. You will be surprised by the range of people that can be reached by TikTok. There is no way the Chinese state is going to let TikTok fail. It is here to stay.
BEST MOMENTS
‘The number of TikTok users in the UK tops thirteen million, so the eyeballs are there. ´
‘If you are going to have a proper go at any social media channel, the opportunity is bigger with TikTok, right now.’
‘Ultimately, TikTok is not going away and … at the moment because the advertising costs are comparatively low.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have been featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy discuss why, right now, everyone is referring to virtually anything that does not fit in with their worldview and narrative as being toxic. They talk about how this over-sensitivity has come about, and the damage it can do to you and others.
They then share ways to stop yourself from getting sucked into looking at everything in that jaded way. Explaining how to keep things in balance. To see the world as it really is, yet still be ready to handle genuinely toxic situations and people, in a healthy way.
KEY TAKEAWAYS The word toxic means something that is extremely harmful or unpleasant, in a pervasive or insidious way. That is not how the word is being used now. When someone disagrees with us, their views are not automatically toxic. Thinking everything is toxic, closes your mind. Not being ready to listen to others is bad for business. When you think everything is toxic you become hyper-sensitive and scared to put your head above the parapet e.g., use social media to grow your business. You can't always avoid exposing yourself to toxicity, especially in business. Be ready to handle toxic situations you can't avoid in a healthy way. Choose when and how you put your head above the parapet. Take responsibility, if someone is upsetting you, challenge them or stay away from them. If life feels like a grind, seek out the people that lift you up. Look after yourself physically and mentally. It helps to make you more resilient.
BEST MOMENTS
‘My sensitivity to the situation was hindering me.’
‘If you are feeling like everything is toxic. No. 1 have a look at what you are surrounding yourself with.’
‘For business owners, it is not always possible to avoid what is deemed toxicity.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Can´t Hurt Me by David Goggins - https://www.amazon.co.uk/Cant-Hurt-Me-Master-Your/dp/B07KKMM4JX/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel sits down with Martin Irvine the owner and director of Martin Irvine Productions. They discuss the role images play in marketing and how to create ones that have an impact. Images that get noticed, are memorable and convert. Something Martin has been doing for the coaches and fitness leaders that make up the majority of his clients.
They discuss how businesses can still thrive in recession conditions by marketing hard, understanding their customers and being authentic. As well as talking about what it takes to be successful without becoming overwhelmed by your work life.
KEY TAKEAWAYS Some of the most successful businesses in the world have developed out of a recession. Businesses that scaled during CoVid filled the void and are still thriving. First impressions are important. Today, that means getting your social media right. Knowing your market is essential. It’s not enough to replicate what others are doing. The content you put out must be authentic, including your images. When you get your content and images right you get better quality leads. Outsourcing your image creation and marketing frees you up to generate far more income. Do you wash your own car? Or do you pay someone to do it? It makes sense to take the same approach with your business. Bring people who are better than you into your business. Every successful person has people behind the scenes helping them. Test campaigns out long enough to know whether they work. People give up far too quickly. People know the difference between professional images and amateur ones, you can use that to your advantage.
BEST MOMENTS
‘When the market is down, those that market hardest position themselves as the first choice for when the market comes back. ´
‘Be authentic.’
‘I will take more from a challenge than I will allow a challenge to take from me.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Facebook: https://business.facebook.com/MartinIrvinePhotography/
Website: https://martinirvinephotography.com/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy speak to Catherine Bell who is a bestselling author, and a teacher at one of the world’s top business schools, Queen´s University. She specialises in creating healthy corporate cultures. Catherine shares some of the key lessons she has learned, after decades of helping companies of all sizes and many types to transform their culture.
During the episode, she takes Joel and the listeners through an exercise that improves awareness and positivity. Catherine also touches on the role enneagram testing can play in helping leaders to understand themselves better and the impact they are having on the culture of their businesses.
KEY TAKEAWAYS
Take time out every single day to practice mindfulness and root yourself in calmness. The most self-aware leaders are the most powerful. Our company cultures are built on our relationships with others. How you behave has a huge impact. Mindfulness is immensely powerful for leaders. The vast majority of us are disengaged. We are sleepwalking through our days. Pause every day to think about your focus and vision. Many businesses focus on their bottom line rather than on solving their business problems while benefiting their customers and others. Understand who you have to be to get to where you want to go. Take notice of what everyone on your team is doing and comment regularly on the positive things they are doing. Doing small positive things regularly throughout the day adds up to high levels of positive change. If you want to help others, you have to help yourself first. Leaders can suck the energy out or inject it into a room very quickly.
BEST MOMENTS
‘The majority of people are disengaged. ´
‘People support what they create.’
‘Greatness is a series of small acts….’
‘If we are going to solve the problems that are facing our planet, we have to ask – how much is enough.’
EPISODE RESOURCES
The Awakened Company by Catherine R Bell - https://www.amazon.co.uk/Awakened-Company-Catherine-R-Bell/dp/1897238797/
Website: https://awakenedcompany.com
YouTube: https://www.youtube.com/c/AwakenedCompany/featured
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this podcast, Joel sits down to talk with Joe DeMaria, CLO at Academy Builders Inc, and founder of Teach to Scale. He explains how he went from selling sweets at school (and getting caught doing it) to becoming a serial entrepreneur. One who has also had great success at transforming several languishing businesses.
He explains why so many firms never break through the $1.2 to $2 million mark and what can be done to stop that from happening. Joe also explains, in detail, how to sell more of the products or services that provide you with the highest profit margin and annually add more profitable products to what you have to offer.
KEY TAKEAWAYS Successful entrepreneurs provide a solution for what are usually very common problems. Too many people build businesses around what we are good at rather than around what customers want and need. Leveraging time only takes you so far. You cannot progress without strategic intent. Don´t neglect market research. Use the data within your company to make informed decisions. Choose the right business method. Offer structure has a massive impact on cash flow and, therefore, success. Focus on selling your highest margin activities. Add a halo tier to your offer. Joe explains why and how. The foundations of your business are critical. Any business can scale by adding new product lines, every year.
BEST MOMENTS
‘A lot of entrepreneurship is about being responsive, not about being creative. ´
‘The problems the best companies in the world solve are the ones that are around us every day.’
‘Market research needs to be a part of everything we touch.’
‘Every business should have product lines, not products.’
VALUABLE RESOURCES
mailto:rob@mining-international.org
https://www.linkedin.com/in/rob-tyson-3a26a68/
http://www.mining-international.org
https://twitter.com/MiningConsult
https://www.facebook.com/MiningInternational.org
https://www.youtube.com/channel/UC69dGPS29lmakv-D7LWJg_Q?guided_help_flow=3
ABOUT THE GUEST
Joe got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again."
And then... a shift in mindset would occur.
After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of the group and network. But this was only the beginning.
Something "crazy" happened.
After several unsuccessful attempts at developing an online course, a moment of brilliance would help Joe discover a new way to create and teach online courses that actually inspired action in people.
This idea became "Dynamic Ascension Training", an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple digestible training programs.
Since its introduction, Joe has become one of the most sought-after course creation consultants on the planet -- having worked to create dozens of Dynamic Ascension Training Programs for high-end entrepreneurs, coaches, and consultants.
TeachToScale is an extension of all that Joe has learned through the years of developing courses, providing training, and working with clients.
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialize in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realized that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tire kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
This episode features Pierre Cassuto the Global Chief Growth Officer for Humanz. A company that makes influencer marketing safer and more effective for business owners, traders, and creators.
Pierre reveals what sex and lies have got to do with influencer marketing. In the process, talking about one of the biggest issues the industry has. He also provides a solution for that problem. One that any company can use to ensure that only ever employ genuine influencers. People who have reach, the trust of their audience and will deliver a significant sales uplift.
KEY TAKEAWAYS
There are a lot of bandits operating in the field of influencer marketing. It is not enough for an influencer to have lots of followers, likes, and comments. All of this can be falsified. It is possible to work out who the fake influencers are and avoid them. Pierre explains how during the episode. You need to understand whether the influencer is being followed by people that fit in with your aims and are doing so for the right reason. Accessing the right influencers (creators) in a space, provides a valuable insight into the minds of your target customers. The best influencers are creators. They will tailor your message and deliver it in an impactful way. Create real relationships with your influencers. It is a two-way street. Finding an influencer who would use your product or service even if they were not paid to promote it, is pure gold. Network to connect with creators and influencers.
BEST MOMENTS
‘Influencer marketing is a convergence of the creative world and the media world. ´
‘20% of all social media accounts are fake.’
‘Understand who your potential influencers are.’
‘Creators are today´s disruptive entrepreneurs.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
EPISODE RESOURCES
Website: https://www.humanz.com/welcome-to-the-humanz-influencer-marketing-academy/
ABOUT THE GUEST
Pierre Cassuto is the global Chief Commercial Officer of Humanz, an AI-powered platform that makes influencer marketing accessible, rewarding, and transparent for marketers and creators. By offering better data, knowledge, and tools, all underpinned by science rather than opinions, the company is on a mission to improve the experience and success of running influencer campaigns for all parties involved. As the CCO for Humanz, Pierre also devotes his time and skills to the company's international expansion efforts.
Pierre started his career working for Ogilvy, a renowned global creative company, in its Paris and Johannesburg offices before being headhunted by multiple media companies to assist with their digital transformation. While working for these companies, Pierre also acted as a director for Zanews, an International Emmy award-winning satirical news show. He also designed, produced, and launched House of Cronies, an original political-based board game. Pierre graduated from the University of Cape Town with an MBA. He also serves on the Interactive Advertising Bureau Digital Influencer Marketing Committee.
Pierre is passionate about the creator economy and believes that creators are the true marketers of today and tomorrow. His reputation as a speaker and guest comes from his ability to vulgarize complicated concepts, making them relevant and easier to understand to a broader audience. He is well known for challenging preconceived notions and non-scientific opinions and overusing the expression “pardon my French.”
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tire kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialize in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realized that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tire kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy explain what they mean by “Stay Hungry.” They share the origins of the phrase that encapsulates their approach to business and marketing. An approach that has bought them and their clients success.
KEY TAKEAWAYS Staying hungry keeps you keen, desperate to learn and maximise what you can do with your business. Once you learn the “stay hungry” philosophy you can apply it to all areas of your life. Successful people want to do more than the bare minimum. Aim to be better tomorrow than you are today. Joel and Andy share a simple technique you can use to be able to do that. Being a continuous learner is key to staying ahead of the competition. Listening to podcasts enables you to learn while you do other things. Luck is actually about seeking opportunity. You are only going to notice and recognize them if you are hungry enough to be actively looking for them.
BEST MOMENTS
‘If you want to be a business superstar, you've gotta want it.’
‘Staying hungry isn’t just about work ethic.’
‘You can easily outlearn most of your competition.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate inquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Eat That Frog by Brian Tracy – https://www.amazon.co.uk/That-Frog-Great-Ways-Procrastinating/dp/162656941X/
The 5 am Club by Robin Sharma – https://www.amazon.co.uk/5AM-Club-Morning-Elevate-Life/dp/B07JV98GB7/
Happy Sexy Millionaire by Steven Bartlett - https://www.amazon.co.uk/Happy-Sexy-Millionaire-Unexpected-Fulfilment-ebook/dp/B0858YV8Z3/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy speak about how doing more of what you´re good at makes your marketing efforts far more effective. Using David Beckham and several other examples to help the audience to understand how to identify what they should be focusing on.
They also explain why you cannot afford to rely on organic traffic and why you should be backing your successful ads. Rather than doing what a lot of business owners do and trying to boost (fix) the ads that did not do as well. They also discuss the pros and cons of LinkedIn and Facebook ads.
KEY TAKEAWAYS If you are good at 40% of your job. Double down on doing those things. You can and should be employing people to do the things you are not good at. Specialists always do better than generalists. Generalists are OK at everything. All areas of your business need excellence, not just OK. All business owners want to be good at everything. But nobody can do that. Don´t dilute your efforts e.g., you can´t be across all social media platforms. Focus on the two that bring in the most paying customers. Tap into the power of automation to help you to do more of what you are good at.
BEST MOMENTS
‘We live in a world of generalists. ´
‘Put your focus in the right place, don´t let your ego decide what you work on.’
‘Properly focus on those income-generating tasks.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy talk about why working hard is still essential. Very few niches enable you to work a few hours a day and make a lot of money. Often, the people who look like they are making money with relatively little work are actually working exceptionally long hours. Andy and Joel explain how you can build yourself up to a point where you can work hard without wearing yourself out and still have a decent family life.
They also launch their new coaching platform and share some details with the audience.
KEY TAKEAWAYS
If your competitor works longer hours than you, they will beat you. Simply working smarter is not enough. There are very few niches where you can work just a few hours a day and succeed financially. Virtually nobody becomes a success overnight. Be willing to do the things that others won't. Spend most of your time on income-generating tasks. Don't take things too far. Understand the need to decompress and ensure you take the time to do it. You can't hustle 24/7. Don´t get addicted to the grind. Use exercise, hydration, and meditation to keep you productive. If you are spending 4 hours a day watching Netflix, just redirecting half of that time can make a huge difference.
BEST MOMENTS
‘Hard work will beat talent, every time. ´
‘If you work 3 days a week but your competitor works 6, they are going to beat you.’
‘When you start working for yourself, work harder… otherwise you are doing yourself a disservice. ´
EPISODE RESOURCES
Eat That Frog by Brian Tracy - https://www.amazon.co.uk/That-Frog-Great-Ways-Procrastinating/dp/162656941X/
VALUABLE RESOURCES
Coaching Service – www.andyandjoel.com
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
Joel welcomes Jonny Landels, owner of Next Step Nutrition to the Stay Hungry podcast.
Jonny helps people (including many business owners with nutrition & fitness coaching to get them into the best shape of their life, without fads, restrictive plans, or giving up all the food they love.
Jonny’s focus is to help people improve their confidence, improve their mindset, and overall improve their lives.
He talks about how he used to vary between 'eating clean' and being miserable to eating everything in sight and still being miserable. No balance with food, no energy, and a terrible relationship with eating.
To where he is now… a successful business owner and coach, a great relationship with food and exercise. Superb energy management to the point that in his spare time he is now playing Roger in Rent on stage.
Jonny brings an expertise in health and wellbeing that will resonate with any business owner.
KEY TAKEAWAYS
Managing your energy is vital for business owners, eating right is a big part of this. Be mindful with everything, including how you eat. Better nutrition quickly translates into better business performance. Diets are never sustainable. You don´t need to count every calorie and prepare everything in advance to eat well. Every meal does not have to be perfect. Focus on getting enough nutrients over the week or month. Don´t beat yourself up on those occasions when things go wrong. It doesn´t matter how busy you are, you can eat healthily. Be efficient about how you prepare your foods and take exercise. Block out the time you need to take care of yourself and don´t let anything intrude on that time. Don´t fall into the good vs bad food trap and end up hitting the sabotage switch. This is discussed in the podcast.
BEST MOMENTS
‘You need to set healthy boundaries between your work and your routine. You need to prioritise your energy. ´
‘Understand that as a compassionate human, things are going to happen that are outside your control.’
‘People struggle because they´re eating for reasons outside of hunger.’
EPISODE RESOURCES
Podcast: https://podcasts.apple.com/es/podcast/next-step-espresso-a-daily-shot-of-fitness/id1451178019
Instagram: https://www.instagram.com/nextstepnutritionltd/
Website: http://nextstepnutrition.co.uk/
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
Andy and Joel are talking about purpose, mission, and explaining to others what you do.
A good test of this…
Ask your significant other what you do. If they can’t explain it in one clear sentence, chances are you haven’t explained it to them clearly.
And if you can’t explain it to them, imagine how much trouble you’re having explaining it to your potential customers.
KEY TAKEAWAYS
Not being clear about what you do and being able to explain it quickly and clearly, in one sentence, to others, is losing you sales. Use one sentence to explain what you do, then invite the other person to ask you some questions. When answering the question, what do I do? try reframing, ask – what do you do to help? We all tend to like to think that what we do is complicated and special. People don´t like arrogance. They like clarity and confidence, which a succinct explanation of what you have to offer them, helps to convey. Allow the person you are talking to, to be in control of the conversation. That way, you will learn more about what they want from you. The most effective brands in the world keep things simple.
BEST MOMENTS
‘If you can´t, explain to people what you do in one sentence, and say it with clarity and conviction – you’re losing customers. ´
‘Use the partner test... go home and ask your other half – what do I do?’
‘Simplify everything, to its simplest form, where it is still effective.’
EPISODE RESOURCES
Codebreak Facebook Club: https://facebook.com/groups/codebreakclub/about/
Free Marketing Book: https://stayhungry.freemarketingbook.co.uk
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
Andy and Joel are talking SEO…
There’s no point in having a long-term SEO strategy if all of your goals are short-term.
And even if your goals are long-term, if your website is shocking, making sure it can be found is probably the worst thing you can do.
SEO is a vital tool for the organic growth of a business and should form part of every marketing strategy, but if you haven’t got the fundamentals right, there is no point investing in such a long-term method.
KEY TAKEAWAYS
Ranking on the 2nd page of Google is almost as bad as not ranking at all. SEO is useless if your website is rubbish. It won´t convert. It is not enough for your website to look good. It must work well too. To determine whether your site is good, work out whether users are doing what you want them to, while on your website e.g., give you their email address. There are five things your website needs to do, which Joel and Andy share, during the podcast. Demonstrate you understand the person´s problem or desire and that you have what they need. Include your contact details on the homepage. Joel and Andy explain why that matters and how to do it. If most people buy from you on the phone, make that number the most prominent contact detail on your website. Retargeting is essential. There is no point in ranking for a search term that nobody searches for.
BEST MOMENTS
‘If you are driving any traffic to your website…if the website is @#$% they are going to think you are @#$%. ´
‘Our best B2B, most qualified, leads come from mobiles at weekends.’
‘Identify how people communicate with your business…and include that contact detail on your website.’
‘Where’s the best place to hide a dead body? …. On page two of Google.’
EPISODE RESOURCES
Codebreak Facebook Club: https://facebook.com/groups/codebreakclub/about/
Free Marketing Book: https://stayhungry.freemarketingbook.co.uk/
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy speak about why not following up means that you are leaving a lot of money on the table. They explain how to set the scene when following up on a lead, why even if someone turns down a proposal that should never be the end of the conversation, and how to set an attractive price. As well as sharing several more tips any business owner can use to improve their follow-up and secure more custom.
KEY TAKEAWAYS
How much money is being left on the table in your business? – the answer is …a lot. Don´t be British reserve stop you from chasing for an answer after you have sent a proposal to someone. If a proposal says they are going to use another supplier, ring them later to see how they are getting on. Joel explains how that will generate work for you. Pitch your best package first. If they don´t need it or can´t afford it, this opens up the opportunity to offer them a lower-cost package. Do not wait too long before getting back in touch when someone contacts you. Many firms are missing inquiries because of poor business processes. In the podcast, Joel and Andy explain how to solve that issue. Sometimes people want to buy. But life gets in the way, they get busy and contacting you just slips down their list, so be persistent. Focus on people that you can help and do a good job for.
BEST MOMENTS
‘Sometimes you’re sitting on money. It´s in your existing database. People who have inquired that you have not followed up with. ´
‘Always offer the premium package first.’
‘If you think you are bothering people, your email content is definitely wrong.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel chats to Sasha Buy, founder and energetic leader of the Coaching Club.
Sasha helps busy and burnt-out women to become the BEST version of themselves.
She explains what leads to burnout and how to turn things around. To be able to take care of your responsibilities, but do so without pushing yourself to breaking point, and beyond. Currently, The Coaching Club is targeted at women, but everyone can use her approach to bring harmony to their life
KEY TAKEAWAYS
Many people, especially women, put themselves last. Focusing on looking after the family, friends and delivering at work to the point where there is nothing left for you leads to disaster. When you are unhappy and exhausted, it has a negative impact on everyone around you. Often, the smallest changes make the biggest difference (diet, exercise, work, relationships). In the podcast, Sasha explains how to identify the best changes for you. When you make a change that makes you feel better, the ripple effect means it has a positive impact on everyone around you. Use movement to help you succeed. When we move our bodies, it helps to create positive emotions. Working without breaks is not productive. A few times a day, give yourself a few minutes to reset mentally and physically. Asking for help is not a weakness. Everyone gets their wins in different ways. Positivity comes from within. It takes a lot of effort to be selfless and put yourself last. Channel that discipline to form new habits that enable you to be healthier and happier. Think about what will happen in 5 years if you carry on putting yourself under too much pressure. Then, use that to drive yourself to change.
BEST MOMENTS
‘It is important to make yourself a priority. ´
‘What is the thing we can focus on first to move the needle. It is just habit stacking.’
‘We start with you, that drop in the water, the ripple then affects everyone and everything around you.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy explain why great salespeople understand that selling is all about listening to someone´s problems and desires. Then, providing solutions. Something very few people do. So, those entrepreneurs that do take the time, sell when others fail to do so.
Joel and Andy provide guidance on how to listen properly, research your audience and use the right language in your copy.
KEY TAKEAWAYS
Problem-solving is a powerful selling tool. Selling is serving. Figure out the problem you solve. Point out the problem. Show how you solve it with proof. Never present people with too many choices. It only confuses. Don´t babble on about all of the features. Instead, focus on the one or two that solve that person´s problem. If you realize that you genuinely cannot help someone, say so and do it quickly. You´ve got two ears and one mouth, use them in that ratio. Learn about copywriting and keep practicing to improve. Use short sentences to make your copy easy to digest. If possible, you want to be sending emails to your list at least once a week. You are not bugging someone if you are providing real value. Things change, which means your copy has to be constantly reviewed and updated. When you are 85, 90% happy with your copy just get it out there. Get a fresh perspective before publishing your copy.
BEST MOMENTS
‘Bad copy can do more harm than good.’
‘Put yourself in your potential customer´s shoes.’
‘The more you give the more you get. Provide value.’
‘In terms of copywriting if you´re aiming for perfect, you are going to be sorely disappointed.’
Ogilvy on Advertising - https://www.amazon.co.uk/Ogilvy-Advertising-David/dp/1853756156/
Dan S Kennedy´s books - https://www.amazon.co.uk/Dan-S-Kennedy/e/B000AP7EBS
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy walk you through what you need to do to improve both the quantity and quality of your inbound leads. As well as how to keep things organised so that no opportunity slips through your fingers.
The 3 simple techniques they share can be used by any type of entrepreneur.
KEY TAKEAWAYS
Keep collecting leads. Your pipeline or funnel needs to always be full. You never know what is going to happen, how things may change. So having leads on tap is invaluable. Your leads must be of good quality. In the podcast, they explain, the difference between a good lead and a worthless one. Understand your niche and what is important to the people you serve. Be laser-focused with your advertising. The scattergun approach is a waste of time and money. Organic marketing is not free, it costs time, and it is harder to target the right demographic. Use lookalike audiences to better understand what works. Regularly, audit and update your database. Asking for a phone number is a good way to find out who is genuinely interested in what you have to offer. Be prepared to spend money on testing and proper research to understand your consumers and where they hang out.
BEST MOMENTS
‘Get the biggest bang for your buck. Know that the money you are spending is attracting the people most likely to buy. ´
‘Nail your niche.’
‘If you want campaigns that are going to serve you well for the long-term, then you're better off going a bit slower at the beginning.’
EPISODE RESOURCES
Free Marketing Book and access to new Facebook group - http://freemarketingbook.co.uk
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel speaks with Rob Moore about scaling your business to seven figures, as both Joel and Rob have already done. They discuss how business owners and entrepreneurs can set themselves up to be ready to benefit from, rather than suffer, from rapid or drastic changes.
Rob explains why when CoVid struck he briefly bought into the panic, started to firefight, and lost momentum. How he recognised this, recovered the situation, and ended up growing far fast than he had before the pandemic.
KEY TAKEAWAYS
You need to be ready, at all times. To have the skills and people in place to be able to manage any change. Rob shares some examples in the podcast. It is possible for regulators, customers, or the market to make decisions that change your business overnight e.g., CoVid. Every challenging downside has an upside. Recognise both but focus on the upside. Stay on vision, stay on mission. Be yourself no matter what. (quote) Be clear on your role. Learn to transcend criticism and negativity. You have to let go to grow. Hire people to do admin etc, so you can focus on the things only you can do. Find mentors. Be true to yourself and learn to be happy with who you are. Focus on doing what you are good at, stop struggling to do what you are not good at, hire someone instead. Look out for opportunities in uncertain times.
BEST MOMENTS
‘Don´t get ready, be ready. ´
‘The three Cs – Comfort, complaints, and complacency are not growth attributes. They are atrophy attributes’
‘No matter what´s going on around me know who I am, know my role and manage my own emotions.’
‘The more you like yourself, the less you need to be liked by others.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel sits down to talk with Joe Parish who is known as The Coaches’ Coach. He helps coaches to pull as much out of themselves as possible so that they can consistently be at their best.
Joe shares details of his rocky business journey and how it taught him to be clear about his why and keep all aspects of his life in harmony. He and Joel discuss why you need to change your approach as your life and those around you evolve. They talk about how they maintain harmony between the different aspects of their life, so that all of their efforts are targeted for success in both their personal and work lives.
KEY TAKEAWAYS
When you are thriving, people will want to collaborate with you and do well, which generates profit. Every aspect of your life needs to be focused on the trajectory you have chosen. Always be looking for ways to complement what you are doing, instead of complicating everything. Staying healthy and having good relationships provides you with the energy to perform better at work. Stay as stable and consistent as possible and be true to your values As a coach people rely on you, so you need to take care of yourself so that you can always show up and be there for them. Evolve. What drove you at first, could now hold you back. Your reason why is going to change throughout life. Adjust to this so that you are not wasting energy chasing stale goals. At times you are going to lose sight of what you are doing and why. In the podcast, Joe has some simple ways to recognise that and re-energize and refocus yourself. Be aware of your emotions. Don´t try to be someone you are not. If you put yourself under too much pressure you crumble.
BEST MOMENTS
‘You are the brand, you are the machine, you are the asset. ´
‘Resist the urge to fight, just go do some exercise, then come back to it.’
‘Create synergy and harmony across body and business.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy talk about the most common mistakes people make when marketing. Issues they come across repeatedly.
They explain what people do wrong and, more importantly, provide some simple fixes business owners can use to make their marketing effective.
KEY TAKEAWAYS Consumers respond to visuals, so invest in professional photos, images, and videos. Even with access to great tools, someone who is not a designer is highly unlikely to produce good results. Experience matters. Someone who does marketing all day, every day is bound to have a better understanding than someone who does it a few hours a week. The world of marketing moves fast. What works today, may not tomorrow. You always have to be one step ahead. Be consistent and persevere. You will make more than if you keep trying to make a quick buck. Only post content that either educates inspires or entertains. Measure everything. Niche down to identify your customer and get good at providing what they need. Email is a vastly underused and extremely effective tool. It is more effective to upsell to an existing customer or get them to refer a friend.
BEST MOMENTS
‘There are plenty of people out there that are good at football. There aren´t too many David Beckhams out there. ´
‘If you treat marketing as a part-time job, you´ll get part-time results.’
‘Anything you do in marketing should be measurable.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy talk about how to use paid ads for effective lead generation. Tips any business owner can use to get the information they need to turn a potential customer´s interest into a sale. Data that can also turn existing buyers into highly valuable repeat customers.
They discuss how to do lead gen ethically. As well as how to target, test, and measure to ensure that campaigns are effective. As well as sharing ways to keep the costs down and improve ROI.
KEY TAKEAWAYS
Lead gen is using paid ads to reach people who are interested in your product and providing you with the data you need to turn them into buyers. Paid ads are laser targeted, which saves time, effort, and money. You must put adequate tracking and data collection in place. In the podcast, Joel and Andy explain how to do that. If you want someone´s data e.g., their contact details you need to offer them something (a lead magnet). Never assume. Always test, and measure. Tap into the fact that people are now more willing to give out their phone numbers. Often, the more specific the audience is, the less the ad costs and the better it converts. Follow up on every lead and have a detailed sales process in place. Genuinely solve problems for people, so they will want to buy what you have to offer. Being banned from a social media platform is far less disastrous when you have a database of emails etc, to send promotions to.
BEST MOMENTS
‘Lead Gen is using paid ads to get the kind of customer data that is most likely to convert into a paying customer. ´
‘Lead magnets can work really well.’
‘You have to follow up and have a detailed sales process.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel interviews Paige Ratterman who helps entrepreneurs and managers to build their brand and market their businesses and organizations more effectively. She does this in a range of ways, including helping them to leverage the immense power of podcasting. In fact, she is responsible for sourcing many of the cool guests that have been on Stay Hungry, lately.
They discuss how podcasting benefits anyone who does it. She explains how to get started, including how to overcome your nerves and feel comfortable with appearing as a guest. She and Joel also talk about how niching down has enabled Paige to grow her business fast and how she is starting to train others to find success as VAs.
KEY TAKEAWAYS
Podcasting is an effective way to quickly improve your profile. It opens up the chance to engage in conversations that teach you a huge amount about your customers. Podcasting is about relationship building, which is why it is such a powerful marketing tool. Podcasts are evergreen, so can bring in leads long after you published them. Paige coaches her clients so that they make a strong connection with their audience. She shares several tips in this podcast. You need to make your guests feel comfortable. Paige shares several ways to do that. For many people sharing who they are with the world is a daunting prospect. In the podcast, Paige explains how to overcome that hurdle. Be persistent with podcasting. It will take a few episodes to feel comfortable and gather momentum. As a business owner don´t be afraid to hire help. You will grow so much faster when you do. Being a virtual assistant is a great side-hustle or full-time online job. Paige is offering VA training.
BEST MOMENTS
‘Podcasting is a great investment. You can repurpose the content, over and over. ´
‘Be prepared to answer questions and have your call to action ready.’
‘Podcasts are a brilliant way to just constantly be consuming something without interrupting your day.’
EPISODE RESOURCES
Paige´s email: paigeonlineva@gmail.com
Want to be a VA? Use Paige´s guide to do it - https://payhip.com/TheInvisibleOfficeGuides
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
Website: https://paigeonlineva.com/
How to become a virtual assistant brochure:
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel speaks to Ali Maclean who has been involved in martial arts, since the age of 7. Competing professionally at the age of 17 as a professional Ultimate Fighter. He is now a coach and a mentor.
Ali explains how he struggled when he had to give up fighting. He and Joel discuss coping with not being able to do as much as you age, how to handle toxic masculinity and the importance of improving your mental health. Ali explains how he uses meditation, gratitude, affirmations, and mindfulness to help himself and his clients.
KEY TAKEAWAYS
Understand how you are self-sabotaging yourself. Most of us do it. Procrastination is a form of self-sabotage. As you age, how much you do changes. This needs to be recognised. You need to adapt and refocus. Many people lack routine, structure, and discipline. Without that, you waste a lot of time and energy. Don´t leave your health, fitness, career, or personal life to chance. If you let negative thoughts start to embed, they negatively affect every area of your life. You need to look after yourself to be able to help others. A lot of men still don´t feel comfortable talking about their problems. If you can´t, be alone and content with your own thoughts. You need to look at what is wrong. Meditation is essential if you want to think clearly and be able to make sound decisions. Gratitude affirmations are highly effective at transforming your mindset. You have to believe in your personal affirmations. Take a moment to relax and enjoy your achievements. Everyone needs rest. If you overdo it, the damage is huge and, often, long-term.
BEST MOMENTS
‘If your mind is spread amongst 3 or 4 different things, they all kind of dilute. ´
‘The routine, the discipline, and being around a group of like-minded people cannot be replaced.’
‘If your own jug is empty, you can’t fill everyone else’s glass. You can’t help your family.’
‘Gratitude overpowers everything.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel sits down to chat with the popular cook Adam Purnell aka 'Shropshire Lad'. If you haven’t got round to watching Crazy Delicious yet, you may be wondering who Shropshire Lad Adam Purnell is?
Before appearing on Netflix Crazy Delicious, Adam Purnell was a lad from Shropshire with a love for cooking and fishing.
Adam is a self-taught cook and got his enthusiasm for cooking from his father. He was introduced to exciting flavours and recipes from a young age and was always encouraged to get involved with the cooking at home. His passion clearly shone through during his time on Crazy Delicious as the winner of the first episode of the series.
A huge supporter of all things Shropshire (Codebreak’s home county), Adam uses local ingredients to create amazing dishes which he shares with his thousands of followers on Instagram. Following successful cookalongs, food pop-ups, and food festival appearances, Shropshire Lad is the next big thing in the UK food world.
Find out how Adam built his personal brand and went from a backyard cook to a TV star in this episode of the Stay Hungry podcast.
KEY TAKEAWAYS
Pop-ups are a great way to get started with a food business. It has advantages over the street food model. Social media is a powerful tool. It is how Netflix invited Adam to appear on Crazy Delicious. Success on Instagram bought in influencer work. Thinking creatively and offering something different, creates huge demand, fast. Diversify your business, to learn new skills and attract different types of customers. It’s a great way to build your brand. Share your knowledge and what you do in as many different ways as possible. Put yourself front and centre of your business.
BEST MOMENTS
‘My Instagram blew up. I probably picked up 10,000 followers. ´
‘I want to be with the people, I don´t want to be stuck in the kitchen.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Website: http://shropshirelad.co.uk/
Instagram - https://www.instagram.com/shropshire.lad/?hl=en
Fire Cooking Masterclass - https://www.hundredhouse.co.uk/live-fire-masterclass/
YouTube - https://www.youtube.com/channel/UC3ezfXIxPlUGyzQUBojAk3A
Facebook - https://www.facebook.com/AdamPurnellShropshireLad
Off Menu Podcast - https://www.offmenupodcast.co.uk/
Morgan´s Country Butchers - https://morganscountrybutchers.co.uk/
Keith Alderson´s Butchers - https://www.facebook.com/keithaldersonbutchers
Article about Red Brick Café Wellington Market - https://www.shropshirestar.com/news/business/2021/10/21/wellington-entrepreneur-zak-sees-performance-cafe-dream-come-true/
ABOUT THE GUEST
Shropshire lad Adam Purnell is best known for winning episode one of the hit Netflix show Crazy Delicious. Since then, Adam has won the hearts of food fanatics, with his love for hearty home-cooking and innovative ideas.
Adam Purnell has become a regular on our TV screens after Crazy Delicious landed on Netflix at the start of the year. He has recently featured on the popular UK TV show Escape to the Country, and even has his own YouTube channel where he shares his popular BBQ-based dishes!
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel speaks to Louise Morgan. She talks about how lockdown and the experiences she had in the workplace inspired her to create Better Wealth and Health wellbeing hub for employers. A hub of kindness that is free to access.
Louise explains how she was able to network with others to set the resource up. She talks about what she does to stay mentally well and have the right mindset. Louise explains how mixing with the right people, exercise, affirmations, and several other techniques can be used to improve mindset.
KEY TAKEAWAYS
Employers need their staff to be in a good place, to be taken care of. People do great work for employers that care. Well, being is about consistent effort in all areas of your life. Wellness is an ongoing process. It is not about reaching a single goal and stopping. Once you have achieved one goal, set another one to take you further. Don´t neglect your wellness routine. Prioritizing it ensures you stay at your best. Create separation between thoughts and reality. Just because you think something does not make it true. When you work on your mindset, even when things go well, you are better equipped to deal with problems. There are so many people out there that want to help. Often, we forget that.
BEST MOMENTS
‘If someone is firing on all cylinders, they are doing well in all areas of their lives. ´
‘The whole thing of sending your mind into another place is often needed.’
EPISODE RESOURCES
Website - https://www.betterwealthandhealth.co.uk/
LinkedIn - https://uk.linkedin.com/in/louise-morgan-dippfs-9a4061b1
Instagram -
https://www.instagram.com/betterhealthiswealth/
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel speaks to Alex McCarthy who is a business mindset coach. She predominantly helps service-based entrepreneurs to scale their businesses in a fun way. Using an approach that creates maximum freedom. Alex is a trained coach and NLP practitioner.
Joel and Alex discuss why when it comes to mindset the holistic approach works best. As well as how our belief systems affect us, how to handle negativity, and how to overcome the doubts that plague everyone.
KEY TAKEAWAYS Most entrepreneurs start working for themselves because they want more freedom. Everyone has a slightly different idea of what freedom looks like. You have to create freedom goals within your entrepreneurial journey. You have to look at your whole life when resetting your mindset. We all hang on to belief systems. Some that we picked up in childhood e.g., money is the root of all evil. Choose who you share your vision with. Not everyone is going to understand, which can pull you down. Follow the people that represent everything that you want to be and achieve. You don't have to have every step figured out, just move towards what feels inspiring and exciting. Move away from what feels constricting to you. Little steps add up to something big.
BEST MOMENTS
‘The reason I started my entrepreneur journey was all about freedom. ´
‘You´ve got to be receptive in a coaching scenario.’
‘You don't have to have the whole 100 steps figured out…. Just move towards what feels inspiring.’
EPISODE RESOURCES
Instagram – https/www.instagram.com/alexmccarthycoaching/
Facebook Group - https://www.facebook.com/onlineentrepreneurhub/
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel speaks to Graham Hurst who in just 18 months grew what was intended to be a side hustle into a full-blown coaching business that required him to hire staff. Something he was able to do, largely because of the way he used social media. He now uses those skills to coach other business owners. Doing so in a quite different way.
Graham and Joel share numerous tips that any business can use to become more effective at selling on social media and in other ways. They also discuss how to attract the type of clients you want to work with and keep control of when you work.
KEY TAKEAWAYS Social media has been key to turning a side hustle into a large business in just 18 months. You only have 0.3 seconds to catch someone´s eye on social media. No matter how beautifully written or produced what you publish is, if it is not eye-catching people won´t read it. So many people try to sell a $997 product using a $5 image, which doesn´t work. Look at the way products of a similar price point are marketed and learn from that. You cannot serve every audience the same type of image. Always go back to the metrics. Study copywriting to find out how to get people to read the next line. Once you get people reading your copy, work on being more relatable. Sharing one of your interests helps you to make a connection. People prefer to work with someone they feel they can go for a beer with. Only start selling once you have made a proper connection. There are no trade secrets, so just jump in and share what you know. The chances are that they won´t be able to do it and will ask you to do it for them.
BEST MOMENTS
‘Once people start to read your content, start building that relatability.’
‘Use open loops to get people to ask more questions.’
‘Tell people what they need to know. But nine times out of ten they’re going to say can you just do it for me.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel sits down to talk to Erin Baute who has been working in leadership development and behaviour change for almost two decades. She explains how she uses the Enneagram Test which enables her to quickly uncover a strategy that works for each person.
An approach that makes the positive changes they achieve stick and become permanent ones. Erin and Joel discuss why being honest about who you are and what makes you tick are so essential.
KEY TAKEAWAYS Understanding your personality type helps when it comes to change. It makes the process easier and means that the changes achieved are permanent. There is a difference between consuming information and integrating then embodying it. Mindset is vital. It creates the ability to be present and grounded. Stable enough to pivot. As well as recover and learn when things go wrong. Success is different for everyone. You need to understand what is important for you. The process only works if you are not afraid to delve deep, to face your fears. Having a coach supporting you through the process makes it far more effective. When your business is based on your values, it becomes much easier to hold yourself accountable. Be genuine, be yourself at work as well as at home.
BEST MOMENTS
‘If we just solve what’s in front of us, we often don’t make a lasting impact. ´
‘You have to be willing to go deeper than anybody, to be a little bit terrified.’
‘We start value first because that´s the gas in our tanks.’
‘I believe that personal development is professional development and professional development is personal development.’
EPISODE RESOURCES
Website - https://livingtheenneagram.com/
YouTube - https://www.youtube.com/channel/UC96_gvc9I49P0FfTEI3RTvw/videos
Instagram - https://www.instagram.com/livingtheenneagram/
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel sits down with Neil 'Shoney' Maclean who is one of the world’s leading Facebook Ad experts. Someone who runs ads every day.
He explains why, when done right, Facebook Ads are a highly cost-effective way to generate profit. Neil personally uses a range of ad networks and shares several in-depth examples of the success he has had. While doing this he points out the most common mistakes and how to avoid them. He explains how to tap into Facebook´s amazing targeting capabilities and quickly diversify your ad so that you can convert with several different audiences. Something that greatly reduces the cost of Facebook Ads.
KEY TAKEAWAYS Most people who think Facebook Ads are dead have only really tinkered with it. There is a lot of Facebook Ad training out there that is not in-depth enough or is out of date. The cost of Facebook Ads has gone up. But so have the costs for every other platform. For most businesses, the cost per click for Facebook Ads still makes financial sense. Use different platforms for different purposes e.g., YouTube for products that convert well when video ads are used. With Facebook lead ads, there is no delay in the lead form loading. That means you don´t lose people who are too impatient to wait. If it loads slowly you can easily lose 20 to 40% of your leads. With Facebook lead ads the email is already filled in on the lead form, which greatly improves opt-in rates. Facebook's automatic targeting is amazing. Experiment and diversify your ad set to find out what works. Your best guess can never be right every time. Testing broadly is key to finding out what works. It is always worth the money. Use the duplicate button to save a huge amount of time. In the coaching sector, those that are doing six figures have focused on one marketing strategy. Instead of doing a bit of everything. Don´t be afraid of success. Once you know something works, double down, scale it Getting a decision, regardless of whether it is a yes or no, is a success with sales. Joel explains why in the podcast.
BEST MOMENTS
‘I love other ad platforms…but the cost per opt-in on Facebook is typically, for me, a fraction of the other platforms. ´
‘There´s things we can do on Facebook that we can´t do on Google and LinkedIn.’
‘By running two campaigns instead of the one you’ve instantly doubled the chances of your success.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Instagram - https://www.instagram.com/neilshoneymac/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel speaks to Charlie Locke, the co-founder of SDR Nation, a community that is built for entry-level sales reps. Using their network, exclusive events, and unique partnerships they help SDR´s to nail their job and get promoted.
He and Joel discuss how to learn about your customers so that you know what they need you to provide them with, which is a sure-fired way to sell more. They also talk about how a new business should go about hiring a sales team and why selling in an honest way is essential.
KEY TAKEAWAYS
Automate anything you can to make it easier for you to start a business. You learn a lot through failure, which brings clarity. Investors know that entrepreneurs usually fail several times before succeeding, so will rarely lend to someone who is setting up their first business. For some reason, most people do not consider sales to be a career. Salespeople with 6 or 7 years of experience often end up making more than a doctor or lawyer. Make your first sales hire, someone that has created a sales pitch before, an entrepreneurial thinker who is comfortable with ambiguity. Provided you hire an awesome salesperson they will figure out the right sales process for your product. There is a difference between selling and closing. One on one selling is about asking questions, not telling people what they need. The salesperson´s job is to give someone the information they need to get to the point where they can make an informed yes or no decision. There is no trickery involved. Respect other people´s time. Tell them at the start how long you are going to take to make your original pitch. In the podcast, Charlie explains exactly how to do it.
BEST MOMENTS
‘Start a business with a lean methodology.’
‘The reason people don´t buy things is because they just don´t make a decision.’
‘I don´t believe that selling is telling…selling is actually asking questions.’
EPISODE RESOURCES
SDR Nation website – https://sdrnation.com/
Charlie Locke LinkedIn - https://ca.linkedin.com/in/charlielocke
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel sits down to chat with Paul Cammack the director of Alfie´s Coffee Company. He talks about how he reached the point where people were requesting that his coffee van come to their area.
As well as how lockdown suddenly slowed his growth, which pushed him to go online earlier than planned and resulted in him creating new product lines. To start selling his award-winning freshly roasted beans across the country, including as a subscription service. He also explains how he tailors what he has to offer to his customers, while, at the same time, encouraging them to try other beans and invest in equipment to produce better results.
KEY TAKEAWAYS Before lockdown, Alfie was selling his coffee and beans locally. Lockdown pushed him to go online faster. Alfie realised that lockdown got people more interested in making high-quality coffee at home. A market he tapped into. Using tech that is already available is a good way to grow your brand. Alfie explains how he is using an established app to do that. Focusing on helping your customer to get more out of your product can help you to sell more. Alfie shares several examples of this in the podcast. Understand who you are targeting and niche accordingly. E.g., are they interested in taste, exploring new beans or eco-friendliness? Give your customers the chance to explore what you have to offer. Alfie does this using coffee cupping, a service that he explains in the podcast. Doing what you do to the best of your abilities always pays dividends.
BEST MOMENTS
‘People are starting to realise what makes a good coffee and what makes a bad coffee. ´
‘Come at it from a customer´s point of view.’
‘It’s a different bean from a completely different farm. So, it tastes completely different even though it is from the same country.’
EPISODE RESOURCES
Website - https://alfiescoffeeco.co.uk/
Alfie´s coffee shop - Caffi´r Atom -18 King Street Yr Atom, Carmarthen SA31 1BN Wales
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel once again sits down with Nigel Creaser who is project manager, consultant, and the author of several books on the subject. This time, they talk about the productivity hacks Nigel uses to get things done. He shares some methods anyone can use to become more productive. Strategies that can be used to enable you to achieve more in both your work and personal life.
KEY TAKEAWAYS Most people feel that there is never enough time in a day to do everything. Automating certain email tasks saves a huge amount of time. In the podcast, Nigel shares how to do it. Sort tasks by how they impact your bottom line. Maximise the list of tasks your most junior (lowest paid) team members take care of. Don´t get sucked into unnecessary conversations. Let your team sort it out. Do tasks in bulk, to get into a flow state and work faster. Block off time in your diary to re-energise and stick to it to stay productive throughout the day. It is easy to slip back into old ways and become less productive. Nigel explains how to avoid that pitfall. Remote working is going to have an impact on productivity. Sometimes face-to-face working is essential for collaborative projects and relationship building.
BEST MOMENTS
‘You’ve got to prioritise your email.’
‘If you are not taking a break at lunchtime… you are either completely overloaded or not managing your priorities.’
‘Productivity is like a fitness plan or a diet…you will sometimes fall off the wagon.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy introduce you to Hattie, their PA. They briefly discuss how to work out what you want from a PA and hire the right one.
Then Hattie takes the reins to conduct her first podcast by interviewing Joel. He explains how a small business can use Instagram to go beyond just getting likes. Ways to motivate followers to take action and buy. They also talk about how to narrow down your target audience and several other marketing subjects.
KEY TAKEAWAYS
Personal Assistants fulfil numerous roles – they keep things on track but it is up to you to decide what you want them to take care of. On Instagram having lots of likes doesn´t necessarily convert to more sales. When posting on Instagram be clear about the intent. In the podcast, Joel explains why and how to do that. You have to subtly direct your audience to what you want them to do next. When narrowing down your audience, start with a specific goal. Which marketing technique you use and how you deploy it depends on many factors. Joel shares some examples to explain how to work out which ones you should be using.
BEST MOMENTS
‘You have to almost direct your audience to what you want them to do. ´
‘Your niche audience should be the people most likely to buy not the people who might buy.’
‘(Marketing) varies depending on what you do.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy talk about why only about 1% of people who visit a website or are exposed to another form of marketing immediately buy what is on offer. They also share several strategies and real-world examples that you can use to capture those leads, nurture them, and turn more of them into actual buyers.
KEY TAKEAWAYS
Leads do not start out as good leads. Most only become good leads after being nurtured. A lot of people who come to your website or make an enquiry are not yet ready to buy. Once you have their email address or they are in your sales funnel you have the chance to gradually convince them, step-by-step. A lead is at its warmest when it joins your funnel. Creating multiple, carefully touchpoints is essential for conversions. So is getting the timing right. Don´t spam people. Do want McDonald´s do – sell good coffee, then upsell everything else. How any type of business can do that is explained in the podcast. Success is the result of processes. When it comes to nurturing your leads, you need to be consistent.
BEST MOMENTS
‘The best time to ask for a testimonial is after the first meeting. ´
‘The more you put out there the more likely it is that the business will come to you.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy talk about making your marketing more effective. In particular, how to make it super easy for people to take action and buy from you. They discuss how to gain a bigger share of the market simply by taking the friction out of your sales process.
KEY TAKEAWAYS
If the thing that you want a potential buyer to do involves a bit of effort most people won´t bother and you will lose the sale. Everyone takes the path of least resistance, when possible. Technology has made it possible to do so much literally at the touch of a button. It has made us all much lazier. If your competitors make the buying process easier and more convenient, people will buy from them e.g., Amazon Prime. Even small tweaks make a dramatic difference. In the podcast, Joel and Andy share several examples. Making it possible to complete a transaction immediately ensures people don´t pause, get distracted and not follow through. Not being helpful reduces the chances of your making a sale. It instantly tells a customer that you can´t be bothered. Regularly review your sales process, identify the points of friction and work to eliminate them. Consistently work to make things as easy as possible for your customers.
BEST MOMENTS
‘If what you want people to do involves effort, you will be losing money.’
‘Everyone wants a frictionless transaction.’
‘Once you´ve been to a bar where you can order at your table, and it just appears you never want to go anywhere else.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy talk about willingness to fail and the importance of this to You and your Business
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Stephen Rowan from The Stephen Rowan Podcast Show joins Joel. They discuss using podcasts to raise your profile and the kind of guests that get you listeners. Stephen has interviewed guests including Jeremy Corbyn and the Compton-based (former gang members) owners of Trap Kitchen.
KEY TAKEAWAYS
Just ask - you have nothing to lose by asking. Potential guests can only say yes or no. Be open-minded and ready to talk to people from all walks of life. Podcasting gives you the chance to talk to people you would not otherwise get to connect with. When you let your guests be themselves you get magical moments. Podcasting showcases others, but it is also a great way to boost your reputation. Sometimes guests are going to say yes, but let you down, you need to be ready for that. Set your big goals 5 years out, then set smaller realistic goals to get you there.
BEST MOMENTS
‘Podcasting enables you to have a conversation with somebody you possibly are never going to meet otherwise. ´
‘Choose a niche.’
‘Have lots of goals, small goals that will get you there.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Website: https://www.stephenrowanshow.com/
YouTube (all of Stephen´s podcasts): https://www.youtube.com/channel/UCAUpuuXmoUPmEiFWsazFN5g
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel speaks to the co-founder of CBPLUS, Hayley Bromely. She has spent many years working in the alcohol trade. Mainly selling wholesale wine and gin. Today, she and Tim, the other co-founder, are working to create high-quality CBD enhanced products.
A process that has led to them uncovering several new markets. Hayley explains the approach they have used to decide which opportunities to focus on. As well as the marketing techniques they are using, how they are handling cash flow and educating consumers to dispel the many myths that surround CBD.
KEY TAKEAWAYS The CBD category is still not well understood. Consumers are not sure about it, so education is a big part of CBPLUS´s marketing strategy. Focusing on the type of consumer and the different issues they can use CBD for is proving to be an effective approach. Deciding which type of consumer to target first and which product to launch first was complex. Hayley explains the thought process behind how they do it. Cashflow is a huge challenge, but one CBPLUS has been able to successfully manage. Selling online first is the fastest and easiest way to launch a brand fast. Because CBD is a new product, it is not yet clear what consumers are looking for. Hayley explains how they handle that lack of data. In some countries, the sale of THC products is already legal, which creates the potential for that to happen elsewhere.
BEST MOMENTS
‘With CBD massage oil… my muscle soreness is almost non-existent. ´
‘There´s not a one size fits all product…it´s about category segmentation.’
‘We are definitely looking ahead at what the range would look like (if THC was legalised).’
EPISODE RESOURCES
CBPLUS website - https://cbplus.co.uk/
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel speaks to James Wheeler of The Well Being Hub, which is a non-clinical rehabilitation centre. They help people suffering from all sorts of ailments, neuro disorders and illnesses such as cancer and long CoVid. In this podcast, he and Joel speak about the specific pressures entrepreneurs face and how that affects their mental well-being and inevitably their physical health. They discuss how they work and how that approach helps to reduce stress and anxiety.
KEY TAKEAWAYS
The fact that entrepreneurs are always striving to be the best often exposes them to anxiety. If you are down outside your business, motivating yourself to do the necessary work becomes very difficult. Fear of losing control and delegating is particularly destructive. You´ve got to employ people to grow your business. Joel explains how they find the right people and induct them into the company. Employ people who will fit in well with your business ‘culture. Working with non-judgemental people, who do not easily take offence makes day to day life much less stressful.
BEST MOMENTS
‘You cannot be an entrepreneur without being concerned about being the best. ´
‘It’s okay to not have the same opinion as someone else.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
James Wheeler | The Wellbeing Hub
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Caitlin Barnes (Codebreak’s Operations Manager) joins Joel to chat about the common mishaps they see in marketing and the opportunities they see on the horizon.
KEY TAKEAWAYS
Even huge firms make marketing mistakes. Including the common ones. Most companies are not persistent enough and do not maintain momentum. Social media advertising costs have soared, so it is now even more important to get it right. Even though the costs have soared, social media still generates huge opportunities…provided you avoid the common mistakes. Social media has become an exact science and is constantly evolving. In a rapidly changing environment, it's hard to keep up, which is why employing an expert makes sense. Marketing campaigns have to be monitored and constantly tweaked. Most firms don´t do this. Firms need to move with the times. In the episode, Joel talks about how voice, AI and crossovers with the virtual world will change marketing. Look for opportunities to connect with people.
BEST MOMENTS
‘You are so much more powerful after 6 months of marketing than you are after a launch campaign. ´
‘I really like 90-day sprints.’
‘People are already being marketed to within virtual worlds.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
DESCRIPTION
In this episode, Joel and Andy talk about confirmation bias. How it affects your mindset, business decision making abilities. As well as the role it plays in how you do your marketing. They share several examples of what confirmation bias is and why it is important to be aware of it and work to manage it. They share several ways to do that particularly when making decisions about how to market your business.
KEY TAKEAWAYS
It is all too easy to make marketing decisions based mostly on what you think works or on what your competitors are doing. Your liking FB and competitors doing a lot of FB ads is not a good enough reason to base all your marketing campaigns around them. Open your mind and consider several different ways to advertise. Go to a marketing agency with your objective rather than tell them which forms of ads you want to do. Marketing has to have a purpose. Don´t micromanage your marketing. Let the agency do that. Split test and follow the numbers. Be aware of how what you read etc feeds into your biases and work to keep your thought processes in balance. How to do this is explained in the podcast. Sometimes you have to go with your gut. You don´t have time to procrastinate. Your gut instinct will only be useful if you have fed your mind with the right information.
BEST MOMENTS
‘If I think something, I try and research around that topic to disprove that idea. ´
‘Sometimes you have to make decisions based on your gut.’
‘Seek out an unbiased third party and do proper due diligence.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel speaks to The Disruptive Entrepreneur – Rob Moore. He shares how his early life led to his developing an entrepreneurial spirit, drive, and phenomenal work ethic. An approach that means he now owns, co-owns, or manages 1200 properties, has written 18 books and holds 42 public speaking world records.
Rob explains how he stays hungry and makes sure those around him do too. They discuss the impact the lockdown has had on people´s work ethic and how he is managing that. As well as sharing mindset tips that will enable you to scale your business.
KEY TAKEAWAYS Complacency is the enemy of everything. Money is a powerful and valuable tool. Pain can be your greatest friend. The trick is not to let it consume you. Instead, use it to drive you. Don´t let anyone, including you, get away with things. Challenges make you grow. Critics force you to take care. To pause, do the research and make the right decisions. Investing in yourself will pay you the best return. Feed your brain. Even if you don´t like someone, put your ego aside and learn from them anyway. Your ability to deal with the bigger problems is the mindset trait that will help you to scale the most.
BEST MOMENTS
‘Your relationship, your business is over as soon as you get complacent. ´
‘Have a strong mission and vision.’
‘Your critics are your greatest gift.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphic designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy discuss the importance of getting into good marketing habits. They explain why it matters and provide details of how you can be more consistent, persistent, and effective with your marketing. Regardless of what mediums and outlets you use.
KEY TAKEAWAYS
You need to measure your marketing. Identify, if it increases profitability, visibility, brand, or customer relationships. Be consistent with your marketing. Don´t give up. Do not get into a cycle of constantly editing and tweaking something. Your campaign won´t bring you anything if it is still sitting on your desk. Keep your knowledge up to date with the social media algorithms. Things change constantly, it is your job to keep up and tweak your ads accordingly. All marketing is an investment. Don´t fall into the trap of only doing the marketing you enjoy. Celebrate your marketing wins. It will boost your confidence and carry you through on those occasions a campaign does not work out. Focus on your successes, not the failures that every business owner experiences.
BEST MOMENTS
‘Make sure that everything you do in your marketing has a positive impact on your business. ´
‘Do more of what works consistently.’
‘Enjoy the successes, learn from the failures.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy talk about what they wish they had known before setting up a company and starting to work for themselves. Information any type of business owner can benefit from knowing. The tips in this episode will save you a lot of time, money, and stress.
KEY TAKEAWAYS You can't do everything on your own. Hiring a professional usually saves you stress, time and, often, in the long-term money. Know your own worth. Organic marketing is not enough. Invest in paid marketing to create growth that snowballs. Network constantly. But be sure that you are doing it with people that inspire you and you can learn from. Networking is a 2-way process, give back too. Most successful people have mentors and coaches throughout their careers. Look after yourself and do your due diligence. Only sign a contract that you are willing to enforce.
BEST MOMENTS
‘The first person you need to recruit is the admin. ´
‘If you can pay even £5 a day to drive traffic to your website that’s much better than doing organic content with links.’
‘Don´t be accessible to everyone all the time.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel and Andy look at upsells and cross-sells. They explain that to benefit from these two sales boosting techniques you just need to ask the question at the right point in the sales funnel. To help you do exactly that Joel and Andy share several examples and tips, which literally any type of business can use to sell more and improve customer loyalty. In the podcast, there is a simple 2-step process that you can get started with today. trrer
KEY TAKEAWAYS
Any business can do upsells and cross-sells - All you need to do is to ask the question. Cross-sells are when you offer someone a related product. Upsells are when you offer a customer a higher-grade model, widget, or service. Upsells are a chance to showcase other products and services that you offer. Things your customer may not be aware of. Stay in touch with your customers and take care of them to build a strong relationship with them. Cross-selling and upselling work best with those customers you have a relationship with. Get curious. Pay attention to how firms you are buying from try to upsell and cross-sell to you and experiment with some of their techniques.
BEST MOMENTS
‘There´s no real reason, in any business, that there cannot be a cross-sell or upsell within its sales pitch. ´
‘Asking the question is a great way to add money onto your bottom line.’
‘If Amazon are doing something it's always worth having a look yourself.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel speaks to Mark Dolfini - The Landlord Coach who teaches entrepreneurs from all industries to succeed. They discuss how many entrepreneurs drift into overworking and trying to control everything. What is an unproductive and stressful way of working that can ultimately destroy their business, their health and family life.
Mark and Joel also discuss the importance of having a vision and sharing that with your life partner. They share how to make efficient use of your time, build strong processes and infrastructure so you can outsource virtually everything.
KEY TAKEAWAYS
Don´t fall into the trap of working too many hours. No matter how young or fit you are it will catch up with you and potentially destroy your mental and physical health. Everything that is going on in your world can be systemised into processes. Once you have good processes and the right infrastructure in place you can let others deal with most things. Managing your time is all about managing yourself. You need to recognise when to outsource tasks. You have to find the time to fix things. So many entrepreneurs don´t. They continue to limp along until their business fails. If you feel you are getting stuck in life, don´t ignore that feeling because it means you are stuck. A strong vision is your circuit breaker. It is what will stop you from following the negative path you are on and make progress. Focusing on your vision will stop you from getting distracted. Your goals are waypoints that are taking you towards your vision. Your belief system is trying to protect you. Unfortunately, letting it have free rein results in limiting beliefs. Absolute and cancelling language both reveal limiting beliefs. Mark explains how to recognise this. The most successful entrepreneurs are never afraid to ask for help and do so in a humble way. Value your time and don´t be afraid to hire people to cook, clean and drive for you. You need your life partner to understand and be able to buy into what you are doing. Share your vision with them.
BEST MOMENTS
‘About 15 years ago I was broke. Not just in money, but in time as well. ´
‘Just because you´ve got the drive to outwork everyone. It doesn’t mean that you should.’
‘Your goals are just waypoints on the way to your vision.’
‘When you stay vision focused it's really easy.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Website - https://landlordcoach.com/inner-circle-coaching-application/
Instagram – https://www.instagram.com/landlord_coach/
LinkedIn – https://www.linkedin.com/in/markdolfini
Facebook - https://www.facebook.com/mylandlordcoach/
The Judge: A Landlord´s Tale by Mark Dolfini
The Time-Wealthy Investor 2.0 by Mark Dolfini
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel speaks to Simon Severino the CEO and Founder of Strategy Sprints. A company whose mission is to get business owners to the stage where they can take long uninterrupted vacations. Whilst being confident that their company will run smoothly without them there. The Strategy Sprints Growth Framework makes this possible.
Simon and Joel discuss 3 CEO habits that will make your company easier to run, immune to competition and able to grow quickly. They discuss the power of niching down. As well as analysing things on a daily, weekly, and monthly basis to facilitate being able to take effective action and move forwards quickly.
KEY TAKEAWAYS
Many entrepreneurs end up with their company running them, instead of them running it. That negative situation can be fixed. CEOs need to track their daily workflow to identify which habits benefit them and which need to be dropped. Systemise, hire the right people, then delegate to them. At some point, the founder gets in the way and needs to step away from doing day-to-day tasks and switch to leveraging the brand. Identify your bottlenecks and remove them one after another. In the podcast, Simon explains how to do this using his 7-day strategy. Once a month review what your company is achieving. Then re-focus to keep things fresh and encourage growth. In the podcast, Simon shares details of a free tool you can use to do this. Niching down is scary, but it is what will grow your business in the long run. If you do not stop and reflect you automatically do what everyone else is doing. Even if there is not a good reason to do so. The best part of your job is solving problems. It enables you to create things. Do not let yourself become a committee or anything vanilla.
BEST MOMENTS
‘I am here to share how to have less stress when running a business. ´
‘You don´t need 1000 clients, you need 1 client 1000 times.’
‘Do more of what is fun and more of what works.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/´
EPISODE RESOURCES
Website - https://www.strategysprints.com
Strategy Sprints Podcast – https://www.strategysprints.com/podcast
YouTube – https://www.youtube.com/channel/UCnSFgJd0CrsEdQdO21txR2A
Facebook Group - https://www.facebook.com/groups/entrepreneurshipinsprints/
Strategy Sprints Free Equaliser Tool - https://www.strategysprints.com/tools
Things Hidden Since the Foundation of the World by Rene Girard
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
Mike Brevik, the owner, CEO and Chief Barketing Officer of Cyberdogz is today´s podcast guest. He talks about his long and varied marketing career. During which, he has worked with new, emerging brands. Including Nike, Under Armour, Harley Davidson and many more. Learning lots of important lessons along the way, some of which he shares in the podcast.
They discuss the differences between working for small and global brands and how to break down the barriers so that you land the bigger more iconic brands. As well as how to motivate clients to think big while still managing their expectations. Mike also explains why he took a leap of faith and established his own company. As well as how he did it.
KEY TAKEAWAYS
Brands must not blend in with its competitors. When that happens it just disappears. There is no point in just copying. Brands need to think outside the box and do things differently to stand out. No brand should stand still – ever. Approach each customer as if you will be working with them long-term rather than just planning to work on a single project with them. When taking on a new client first understand what their goals are. Then ask why they have those goals. This uncovers invaluable information and grows your relationship with them faster. Often what a client tells you about their goals is going to be different from the reality of their situation. You have to manage client expectations without arresting their forward momentum. Often, achieving their goals is likely to happen more gradually than they realise. Working with a smaller brand is a balancing act. You want them to think big while still staying in their lane and being realistic about what they can achieve. There is no need to be intimidated when working for a big brand. Be persistent. Nike rejected Mike 5 times before agreeing to work with him. Setting up your own business is hard and sometimes lonely. Working for yourself is fulfilling provided you focus on primarily doing what interests you.
BEST MOMENTS
‘Never blend in, never stand still, ´
‘I just kept chasing and chasing (Jordan), until they said yes.’
‘I had to be my own cheerleader, from time to time, because nobody else was doing it.’
‘I just knew I was going to start over and only do the stuff I wanted to do.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy dive in and talk about the PAS framework. Using examples from famous successful ad campaigns, and 90s wrestling they explain what it is, why it is so important, and how you stay way ahead of your competitors when you use it.
KEY TAKEAWAYS
PAS stands for – Problem, Agitate, Solve. How this applies to marketing is explained in the podcast. Reminding consumers of a problem they have, then immediately demonstrating that you have the solution is a powerful marketing technique. Hardly any firms talk about the problems their products or services solve. When you do demonstrate which problems what you sell solves, it becomes easy to grow your market share. The majority of firms only talk about benefits and features. They never speak about the pain they are helping the consumer to avoid. Most people will do anything to avoid pain. They are naturally drawn towards anything that helps them to do this. Highlight the painful experiences people can avoid experiencing when they use your products and services. Don´t use fake problems or lie when creating your campaigns. Consumers easily see through lies and do not buy from firms that tell them.
BEST MOMENTS
‘There won´t be a marketing campaign you’ll see that doesn´t use the PAS framework. ´
‘People would rather avoid pain than seek pleasure.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy explain how to turn something you love and know a lot about into a paperback. As you will see, you can turn anything you are passionate about into a book that will sell well. Allowing you to make money out of something you really enjoy, while helping people.
You will be pleasantly surprised by just how easy it is to do this using the approach that Joel and Andy talk through, in this podcast. They also explain why writing a book is a powerful marketing method.
KEY TAKEAWAYS
Books are a highly effective business marketing tool. If there is a book in you, it is possible to get it written in 60 days. Most people find that writing a book is easier than they think. When you tell people you are writing a book, you can expect a lot of sceptism. Be ready for it and don´t let it put you off. Before you start writing, sit down and work out who your ideal reader will be. Write your book for that person, address their questions and needs. Have a framework in place before starting to write. Writing a book is a great confidence booster. It is a huge achievement, something to be proud of.
BEST MOMENTS
‘If there´s a book in you… believe us it is possible to write one. ´
‘Have a framework.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
David Goggins Book – Can´t Hurt Me: Master Your Mind and Defy the Odds
The E-Myth by Michael E Gerber
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
In this episode, Joel, and Andy talk about a great piece of advice that the advertising guru and Mad Men style industry leader David Ogilvy shared – You are not advertising to a standing army; You´re advertising to a moving parade.
They discuss why that advice has stood the test of time. As well as explaining how any business can apply it today.
KEY TAKEAWAYS
Ogilvy really was the Master of Advertising – his books are a must-read for anyone growing a business. Ogilvy´s story brand technique was ahead of its time and still works today. Understanding how to communicate with people and nurture those relationships is essential. Who your audience is, what they want, and where you can connect with them, changes, so you need to adapt. With any campaign, there is a learning and tweaking process to go through. Schedule time and resources for testing and measuring. Follow your campaigns through rather than always giving up after a few days. Don´t get involved in selling harmful products. Aside from the moral issue, it will eventually blow up your business.
BEST MOMENTS
‘There will not be an advertising course in the land that does not link up, in some way, to the techniques Ogilvy came up with. ´
‘You´ve got to get in front of people and stay in front of people.’
EPISODE RESOURCES
Ogilvy on Advertising by David Ogilvy
This is Marketing by Seth Godin
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
Sometimes all it takes is a shift in perspective to give yourself the energy to keep driving forward and pushing your business. Joel and Andy discuss.
KEY TAKEAWAYS
Thinking about your self-talk, how you view things, and changing the narrative in your head is important. Your routine, the books you read, who you hang out with, and what you listen to all have an impact on your thought patterns. Make looking after yourself and your family your priority. If you don´t look after yourself, you won´t be able to look after anyone else. No, is not a bad word. Have boundaries and stick to them. The way you start your day and think sets the foundation for that day. Visualising yourself achieving what you want provides powerful motivation.
BEST MOMENTS
‘If you want to be truly motivated, you need to make sure that the way you are looking after yourself is kind. ´
‘If you don´t look after yourself first you can´t look after anyone.’
‘Now that I've shifted my mindset it is a daily practice.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Robin Sharma Podcasts
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
If you’re not in the right mindset, your business, your performance, your relationships, everything will suffer. Mindset matters. Joel and Andy discuss.
KEY TAKEAWAYS
Your environment and who you hang around with matters. It affects your mindset. In business, you need mental resilience. Network with people who intimidate you a little and are more successful than you. That pushes you to succeed. If you feel like a big fish in a small pond, it's time to join some new groups and network. Spending money on creating a decent workspace is a sound investment. Working in a smart, clean, well-equipped workplace lifts everyone´s game. Your clients, suppliers, and others need to be impressed when they visit your office. Get a cab when attending important meetings so that you don´t arrive sweaty and stressed. Take control of your environment. Train yourself to notice the positive things more and appreciate what you have.
BEST MOMENTS
‘At work, you are a product of the five people you spend the most time with. ´
‘Do your best to focus on what you´ve got, not on what you haven´t got.’
‘There´s a difference between contentment and complacency and comfort.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
Marketers around the world are claiming content is king. Is that true? How can you make your organic content work for you? Joel and Andy discuss.
In this episode, Joel, and Andy discuss the importance of organic content. They explain how to find inspiration, be consistent and repurpose what you post to save yourself time and have a bigger impact. As well as covering sticky subjects like how to stay true to your values while marketing.
They also share details of their first book. Including how they managed to find the time and motivation to write it. They also talk through how they are learning to celebrate wins and get a better work-life balance.
KEY TAKEAWAYS
Organic marketing is there to supplement paid marketing, rather than replace it. You need to be consistent with organic marketing. Don´t use fluff in your organic campaigns. No easter bunny posts for accountants. Get more out of your content by repurposing and publishing across different platforms. Be informative, don´t try to sell with every single email or post. Whatever happens to your company or in your life, pause, and think about whether you can use it as content. Ideas are everywhere, you just have to pay attention to get a long list of content ideas.
BEST MOMENTS
‘Organic marketing is important. But not as important as paid marketing. ´
‘My favourite organic content is where you can turn one good bit of news into different pieces.’
‘Maximise something good that´s happened and turn it into a marketing opportunity.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.
Joel chats to Jake Buchanan, head of content at The Prince’s Trust about creating killer content, dealing with celebrities, and making sure you stay on brand.
See omnystudio.com/listener for privacy information.
On the latest episode of the Stay Hungry podcast, Joel tackles questions on marketing from Codebreak's apprentice, Ben. Who dives into Joel's thoughts about the marketing world and what it takes to be a part of a company like Codebreak.
See omnystudio.com/listener for privacy information.
In the latest episode of Stay Hungry, Joel talks to our newest marketing assistant at Codebreak, Martha. Get to know her, how she's been finding Codebreak and what she has found out about her colleagues so far.
See omnystudio.com/listener for privacy information.
Joel welcomes marketing assistant, Bee, to the Codebreak Crew and shares some exciting news about Codebreak’s bestselling book, ‘Stay Hungry’.
See omnystudio.com/listener for privacy information.
On this week's episode of the Stay Hungry podcast, Joel welcomes Greg Ballard, Founder and CEO of Five C Consulting, based just outside of Washington DC. Together they are discussing how business owners and leaders can align their people with their organisation's mission!
See omnystudio.com/listener for privacy information.
Joel welcomes Kelsey Moreira from the awesome cookie dough company, Doughp, to the Stay Hungry Podcast. Kelsey was named in the Forbes 30 Under 30 and featured on the US TV show, Shark Tank. They talk marketing to millennials, mental health in the workplace, Chip the cat and much more! Don't miss this one.
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Joel and Andy talk about the importance of testing and measuring in marketing and of those businesses that are so afraid to fail, that they just freeze. Learn how to nurture a success culture in your marketing.
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This week, Andy and Joel discuss what 'making an impact' in business really means, what this means for your marketing, and how you as a business owner can make a positive impact in your industry.
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In this week's episode of the Stay Hungry podcast, Joel takes questions from the listeners in a special marketing question and answers episode.
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Joel and Fergus chat about why consistency is so important in marketing. You know those brands that chop and change their campaigns all the time? Don't be like that!
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Joel welcomes YouTuber FM Dale to the Stay Hungry Podcast. They discuss the importance of focusing on your business’s niche and not trying to be everything to everyone.
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Andy and Joel at Codebreak discuss how to differentiate your business and make people more likely to buy from you.
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That deadly phrase, ‘We’ve always done it this way’. Andy and Joel discuss why being stuck in your ways can really harm your business.
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This week on the Stay Hungry podcast, Andy and Joel are discussing some of the common mistakes they see businesses make with their marketing.
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On this week's episode of the Stay Hungry podcast, Andy and Joel are discussing why it is important businesses owners know that they aren't going to be able to please everyone... and they shouldn't want to!
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We're back, it's 2021 and on this week's episode of the Stay Hungry podcast, Andy and Joel are laying down why, this year, it is more crucial than ever to properly market your business!
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On this week's episode of the Stay Hungry podcast, Joel and Andy are here to discuss how you can get ahead of your competitors and make the most of the sale season!
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On today's episode of the Stay Hungry podcast, Andy and Joel are discussing the KISS Principle (Keep It Super Simple). Find out how you can apply this principle to improve your marketing...
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On this week's episode of the Stay Hungry podcast, Joel and Andy are discussing results based marketing. What do you want to get out of your marketing? And is your strategy geared to deliver the results you need?
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On this week's very special episode of the Stay Hungry podcast, Joel is joined by special guest JJ Caffey, Founder & CEO of Order In, a remote work company based in San Francisco. Together they are discussing home working and what that could mean for businesses.
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On this week's episode of the Stay Hungry podcast, Joel and Andy are here to talk about the importance of being in front of your customers. If you're not prioritising your visibility, you leave the door open for your competitors to get ahead!
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On this week's episode of the Stay Hungry podcast, Andy & Joel are sitting down remotely for a 'work from home podcast'. This time they are discussing why sinking all your time and energy into SEO isn't the best use of your time!
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On this week's episode of the Stay Hungry podcast, Joel and Andy are talking about why lockdown can be seen as an advertising opportunity for your business!
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This week on Stay Hungry: Ahead of the Game, Joel and Andy are talking discussing how you can get into a mindset that helps you get things done!
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On today's episode of the Stay Hungry podcast, Andy & Joel are sitting down to discuss the damage that burying your head in the sand can do to your business.
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On this episode of Stay Hungry - Ahead of the Game, Andy and Fergus are talking about the C word... Christmas! It's coming, and this year, it's going to be different, so how can you prepare yourself and your business for Christmas 2020?
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On this week's very special episode of the Stay Hungry podcast, Joel is joined by Mike Grinberg, CEO of Marketing Agency, Proofpoint, based in Minneapolis. Together they are discussing marketing for SaaS businesses.
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On this episode of the Stay Hungry Podcast - Ahead of the Game, Joel and Andy are discussing the importance of finding enjoyment in the work you do!
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On today's episode of the Stay Hungry Podcast, Andy and Joel are sitting down to discuss what we can learn about marketing... from heavy metal 🤟
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On this episode of the Stay Hungry Podcast - Ahead of the Game, Joel is joined by Codebreak's Technical Manager Fergus, to discuss things that you can do to take care of yourself mentally while you are working hard.
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On today's episode of the Stay Hungry Podcast, Andy and Joel are sitting down to tell you that print is not dead.... Find out how print can be used to make your brand stand out from competitors and help you foster connections with your clients!
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On this episode of the Stay Hungry Podcast - Ahead of the Game, Andy & Joel are discussing the purpose behind your content. Is your content actually benefiting your business? Are you getting the right kind of engagement?
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Joel is joined by Brandon Cockrell from Linchpin Sales Interactive for today's very special episode of the Stay Hungry Podcast! Together they are diving into how you can start building your leads and sales, without depending on cold calls, networking and referrals.
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On this episode of the Stay Hungry Podcast - Ahead of the Game, Andy & Joel are talking about thinking differently and how it can help you set yourself apart from the competition!
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This time on the Stay Hungry Podcast, Andy & Joel are here to tell you that, contrary to popular belief, the customer is not always right.... But how do you know when you need to stand your ground?
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On this week's episode of Stay Hungry - Ahead of the Game, Andy & Joel are talking about Impostor Syndrome and the fact that, at one time or another, most business owners and professionals feel that they don't fit in....
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On today's very special episode of the Stay Hungry podcast, Joel is joined by Sarah Braud, a writer, brand & marketing consultant and keynote speaker based in Nashville, Tennessee who loves talking about how entrepreneurs and leaders can use storytelling devices to connect with audiences. They discuss how we can learn about effective marketing from films.
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On this week's episode of Stay Hungry - Ahead of the Game, Andy & Fergus are discussing the impact of the people you surround yourself with. How can you curate your friendship group to best benefit your mindset?
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Do you have a lead magnet for your business? If you don't... why not? On this week's episode of the Stay Hungry podcast, Andy & Joel are here talk about why this is such a crucial element of your marketing!
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Uncle Ben once said, "With great power comes great responsibility".... This week on Stay Hungry - Ahead of the Game, Andy and Joel are here to discuss what that can mean in business and what you can do to empower yourself and your team!
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On this very special episode of the Stay Hungry podcast, Joel is joined by Chris Thomas, Founder of Yonder Agency, based in Atlanta, Georgia. They cover everything marketing learning, content repurposing and real American BBQ!
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This week on Stay Hungry - Ahead of the Game, join Andy and Joel as they discuss the role of exercise when it comes to building a strong business mindset!
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This one's a biggie... we've reached 100 EPISODES! 🎉 Andy & Joel have decades of business experience between them, but what would they do if they started all again tomorrow?! Join them in the 100th episode as they chat about some great podcast memories, their favourite podcasts (aside from the Stay Hungry Podcast...) and give thanks to you lot - the listeners!
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This week, on the Stay Hungry - Ahead of the Game podcast, Andy and Joel discuss getting out of your comfort zone. It's so important, yet such a difficult thing to overcome. “A ship is safe in harbour, but that's not what ships were built for.” - John A. Shedd, American author and professor
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This week on the Stay Hungry podcast, Joel and Andy are talking about marketing agencies... do you need one? Find out what an agency can do for you!
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On this week's episode of Stay Hungry - Ahead of the Game, Andy and Joel are sitting down to discuss setbacks and how you can pick yourself back up and keep moving forward!
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On this week's episode of the Stay Hungry podcast, Georgia sits down with Joel to talk about women in marketing, how to be brave with your creative voice and stop apologising for the insight you offer!
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Following on from last week's episode of Stay Hungry - Ahead of the Game, Andy & Joel continue their stories of who they are and how they came to create Codebreak!
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On this week's episode of Stay Hungry, Andy and Joel are discussing the problems with the 'Field of Dreams' approach to marketing. This famous ideology could be damaging your business....
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In this episode of Stay Hungry - Ahead of the Game, get to know Andy and Joel a bit better, as they interview each other and share who the hell they really are!
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On this week's episode of the Stay Hungry podcast, Joel is joined by Emily Leyland from Fresh Perspective Resourcing. We covered so much ground! Brand ambassadors, video content, Linkedin, feminism, and the d***heads that haunt your DMs 🤯
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Join us for another episode of Stay Hungry: Ahead of the Game, where Andy and Joel go head to head to discuss the power of a positive attitude in business!
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On this week's episode of the Stay Hungry podcast, Joel and Andy sit down to explain why, if you are a business that isn't using Facebook ads, you are missing a trick. Find out exactly what makes Facebook so special and what you might be missing out on....
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Andy and Joel go head to head to discuss the importance of celebrating your little victories. So much focus for business owners is on the bad things that happen that often you can forget to see all the good going on. And remember, stay hungry!
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On this week's podcast, Joel is joined by Rob, Alex and Dave from ChadStone, to discuss the new economy, what lockdown has been like for businesses and what ChadStone has coming up in the future!
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In case you missed this week's Facebook Live Q&A, we've turned it into a podcast for your listening pleasure! This week, Joel was answering your questions about SEO!
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This week we've stepped up the production value of the podcast with brand new, professional, audio equipment 🤟 And first to play with the new toys are Andy & Joel, who sat down to discuss the world of targeted marketing.
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In case you missed this week's Facebook Live Q&A, we've turned it into a podcast for your listening pleasure! Andy was answering your questions about mindset and why it is a crucial tool used by productive and successful people!
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On this week's episode of the Break It Down podcast, Joel sits down with Evie to discuss her journey to become a marketing apprentice at Codebreak. What has her apprenticeship entailed so far and what does the future look like for marketing talent?
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In case you missed this week's Facebook Live Q&A, we've turned it into a podcast for your listening pleasure! Joel was answering your questions about email marketing.
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In this week's episode of the Break It Down podcast, Andy, Joel and Georgia sat down to discuss the question; is your marketing a cost or an investment? The way you look at your marketing and how much you spend on it is crucial to understanding the importance of it. Listen to find out more!
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Did you miss this week's Facebook live Q&A? Never fear, you can listen in and catch up now! This time, Andy went live to help answer your questions about brand voice.
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The Prince’s Trust’s Head of Content, Jake Buchanan, joins Joel on the Break It Down podcast to talk all things content creation. Struggling with generating marketable content for your business? This episode is for you!
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