Indestructible PR Podcast: Recent Episodes
Molly McPherson | www.indestructiblepr.com/podcast
Host Molly McPherson, APR uses current events and tested PR strategies, this podcast teaches communicators how to manage crises and build an indestructible reputation.
A self-help influencer with nearly nine million followers is being sued by her own business partner, who is also one third of her marriage and, according to the filings, the person who wrote her books. That is the story everybody is going to tell. It is not the story worth your time.
Molly's read is narrower and harder to shrug off. The throuple is not the crisis. The lawsuits are not the crisis. Nicole LaPera — The Holistic Psychologist — built a brand on one asset, and it was not her writing. It was trust. People did not follow her for an opinion about a restaurant. They followed her with their actual lives, at $24 a month, often instead of seeing a therapist. That is the highest trust bar in content, and it is the only thing she could not outsource.
Then the receipts stopped agreeing with each other. Her own 2023 book credits Jenna Weeklen as an essential member of the team who brought communication and leadership. Her court filing says all books were written solely by LaPera. Both sentences were produced by the same brand. Only one of them can be true.
This is a breakdown of a crisis, not a takedown. Ghostwriting is not the scandal — plenty of people use ghostwriters and when it is disclosed, nobody is harmed. Molly hired one herself, and says she should have hired one sooner. The scandal is that the publisher and the author are telling two different stories about who wrote the book, and the audience does not have to decide who is lying. They just quietly stop believing you.
Chapters:
0:07 — The Photo That Did Not Look Like Her
0:26 — "Her Own Story Is Complicated"
1:13 — The Cream Jacket and the Upscale Look
1:52 — The Book in the Background
2:09 — This Is Who I See On My Feeds
2:23 — A Little Bit of a Front
3:06 — "The Face of a Brand She Did Not Build"
3:33 — A Breakdown of a Crisis, Not a Takedown
4:12 — The Call Is Coming From Inside the House
4:59 — Two Lawsuits Running in Both Directions
5:25 — "I'm Not Looking at the Marriage. I'm Looking at the Communication."
5:39 — Who Nicole LaPera Actually Is
5:56 — The Credential Question
6:22 — Making Millions Off the Backs of the Credentialed
7:11 — "Traditional Therapy Doesn't Work"
7:56 — Don't Waste Your Money on a Therapist
8:19 — The Granola Aesthetic
8:47 — $24 a Month and the Self Healer Circle
9:11 — Where the Scrutiny Comes From
9:54 — The Message That Arrived at Exactly the Right Time
10:12 — Nobody in the Room Has the Degree
10:38 — Who Platformed Her in the Beginning
11:18 — The Server Crashed. She Got Hired.
11:39 — 2021: The Committed Throuple
11:59 — 2023: A Third of a Multimillion Dollar Company
12:23 — August 2025: The Anonymous Post
12:52 — Let's Look at the Receipts
13:25 — Receipt One: What the Book Says
13:53 — Note the Gap
14:23 — Receipt Two: "Written Solely By"
14:40 — The Three E's of Content Creation
15:10 — Why the Trust Bar Is Higher Here
15:50 — Who Are You Going to Believe
16:05 — Ghostwriting Is Not a Scandal
16:41 — When the Publisher Says One Thing
17:24 — Receipt Three: The Brand's Own Advice
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🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]
🎙️ Spotify: [https://open.spotify.com/show/53jOIfJuu00dsZhQMgI1Id?si=a0152e4ce81b4725]
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⚖️ DISCLAIMER
This audio is for educational and commentary purposes only.
Some links may be affiliate links. Sponsorships are always disclosed in-video.
Videos are based on publicly available information unless otherwise stated.
Copyright © 2026 Molly McPherson. All rights reserved.
The CEO of Cracker Barrel lost her job this week, and the tell was sitting in an interview she gave months earlier. A year after the logo backlash — the one that generated a wall of press, then a second spike now, bookending the whole affair in Muck Rack's data — Julie Fels Masino is out. She did not need to be. Almost everything she decided was right.
That is what makes this one worth your time. This is not a story about a dumb company doing a dumb thing. Cracker Barrel was right about the numbers, right about the strategy, right that something had to change. The industry buckets them next to Denny's. Their average check is $15 against an industry closer to $27. Fifty people work the back of house to put that much food on a table. The business case was real. They walked off a cliff anyway, because they missed the one thing a spreadsheet cannot show you.
Two interviews tell the story. Eight months ago, Julie sat down with Glenn Beck — beside the senior vice president of store operations, in a bone-colored blouse, eating on camera, while Beck got up for coffee mid-answer. It was there that she did her best work: running her hand around the smooth corner of a remodeled table and explaining that customers told them the hard corners hurt. A regular who brings a stadium cushion to dinner because the chairs are uncomfortable. A Bible study group that meets in the booths. That is a customer describing their own pain, unprompted, on camera, for free.
Then Good Morning America, where Michael Strahan lobbed her a softball and she reached for a memorized line instead. The $700 million rebrand had gone after the logo — the thing that was not broken — and the interview never once went near the chairs.
Chapters:
0:00 — The Most Expensive Words in Crisis Communication
0:18 — The Backlash, One Year On
1:53 — "There Is a Lot to Be Optimistic About"
2:19 — Right About Almost Everything
4:02 — The CEO Is a Comms Major (and Was Probably Overruled)
7:32 — The Glenn Beck Interview: The Hard Nos
9:01 — Never Let Your CEO Eat on Camera
10:14 — "Velcro Balls Against the Wall to See What Would Stick"
10:59 — Denny's, the $15 Check, and Fifty People in the Back
13:10 — The Booth Demo That Actually Worked
13:20 — The Customer Who Brings His Own Stadium Cushion
14:22 — The Corner of the Table
14:52 — A $700 Million Rebrand of the Thing That Was Not Broken
15:57 — GMA: The Archetype of the Softball Interview
16:39 — "The Feedback's Been Overwhelmingly Positive"
17:54 — "I'll Give You Another Sound Bite"
18:58 — The Statement Cracker Barrel Never Made
20:02 — The Remodel Question, and Why It Is a Bad Data Point
20:43 — The Values Blind Spot
21:57 — Taking the Bait
22:23 — Where Molly Lands on Julie
23:07 — It Was Never About the Logo
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📱 MOLLY ON SOCIAL
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⚖️ DISCLAIMER
This video is for educational and commentary purposes only.
Some links may be affiliate links. Sponsorships are always disclosed in-video.
Videos are based on publicly available information unless otherwise stated.
Copyright © 2026 Molly McPherson. All rights reserved.
Taylor Farms got the apology it wanted. The FDA told the company that one iceberg lettuce product from Central Mexico had a “confirmed positive” cyclospora test, then said the next day it had made a mistake and the result was a false positive. As of the FDA's own account, no positive product test for cyclospora has been identified. Taylor Farms then built an entire statement around that apology, led with it, and left the people who got sick in the last paragraph under "our thoughts remain."
That is where this crisis got away from them. A false positive on one test does not mean the outbreak isn't yours — and as I say on the live, it is still unclear exactly where this outbreak is coming from. The FDA's traceback pointed at Central Mexico. And while Taylor Farms spent its statement arguing with a federal agency, the story became a Taco Bell story. Muck Rack ran the numbers for the live and you can watch it happen: Taco Bell's article volume runs past everyone else's, Taco Bell turns up inside the Taylor Farms word cloud, then inside the Walmart word cloud. Taco Bell started promoting menu items without lettuce. Taylor Farms took its statement down entirely.
In this breakdown I read the statement line by line, ask who was in the room while it was written, and show you what the media data did before and after the correction. You always have to speak to the pain. You don't have to describe the symptoms, but you do have to see the person who ate that salad at a party, on vacation, at a rehearsal dinner.
Second half: Amy Griffin, her memoir The Tell, and a lawsuit from a former classmate who says the book's most harrowing anecdotes came from her life. Griffin's answer was to file her own suit and pull the New York Times into it. Same week, same playbook as Taylor Farms. Attack the institution, skip the harm. The biggest tell that your story doesn't hold up is when you attack the press.
Chapters:
0:00 The Friday hit list and this week's PR fires
1:12 Where the Taylor Farms PR goes off course
1:58 The full Taylor Farms statement, read line by line
3:15 The headline is a request to be vindicated
4:12 Company versus agency is never the play
5:12 "Our thoughts remain" and who was in the room
6:43 The fatal flaw, it forgets the pain
8:00 The statement gets pulled, and the audience word cloud
9:37 Taco Bell takes the hit, the Muck Rack numbers
10:57 Word clouds for FDA, Taco Bell, Taylor Farms and Walmart
12:26 What a false positive actually means, and the sentiment swing
14:42 A question about FDA quality control
15:30 Amy Griffin, The Tell, and why I stopped reading
16:46 Who actually sells books now
18:43 Bell Burden, Martha's Vineyard, and hidden wealth
20:07 The classmate's lawsuit
21:22 What bad PR looks like in the New York Times
23:23 Maureen Callahan and the media industrial complex
24:23 Attacking the press is the tell
25:00 The legal-threat play
26:29 Same playbook, both stories
27:46 Mitch McConnell watch
28:37 September category trainings
🎙 The PR Breakdown with Molly McPherson
Justin Baldoni hadn't said a public word in almost two years. Then last week he propped up a phone, sat down next to his wife Emily, and posted a video to his own Instagram — no publicist, no People magazine. I told NBC News the most strategic thing about the video is how unstrategic it looked, and in this episode I show you the receipts.
I walk through every move the way I teach my own clients: the owned-channel play (stop fighting Meta's algorithm — bring the crisis to your channel), the optics of the couch and the army-green T-shirt, the family deployment (why Emily delivered the hardest lines, and why Blake Lively's version of that move — deploying Taylor Swift — backfired), the one-word message of gratitude, and the timing window that opened the moment the Taylor Swift wedding coverage cooled. Then my partner Muck Rack and I ran the numbers: 623 articles in four days, 60.7% positive sentiment, only 7.2% negative, and a word cloud that finally puts Justin Baldoni's name in the center of the story instead of Blake Lively's.
You'll also hear the other side of the NBC 'Heartfelt or Creepy' headline — the crisis consultant (a onetime Harvey Weinstein rep) who called the video creepy and pointless — and why I disagree: Baldoni is in reputation repair, he needs to be hireable again, and in this game you need to have the last word.
Chapters:
0:00 No publicist, no People magazine — the whole move
2:40 Two years of Baldoni v. Lively
4:42 Where the case stands: 10 of 13 claims dropped, $8M in fees
6:02 The optics: a couch, a T-shirt, a propped-up phone
8:22 The owned-channel doctrine: stop fighting Meta
10:05 'Heartfelt or Creepy' — the headline that split PR experts
12:04 Reputation repair needs the last word
13:29 Watching the video: the zings and the gratitude message
18:34 The family deployment: Emily vs. Taylor Swift
20:22 Injustice — the word in every client call
25:22 The Muck Rack numbers: 623 articles, 60.7% positive
28:05 The timing window after the Taylor Swift wedding
31:11 My changed playbook: don't fight the algorithm
33:15 When it's your name in the group chat
36:21 Offer it up
Join me for my weekly Lives on Substack, and find me everywhere at Molly McPherson.
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🎙️ Spotify: [https://open.spotify.com/show/5EyV7NvgDwUZpuFb1fSuBF]]
📱 MOLLY ON SOCIAL
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⚖️ DISCLAIMER
This video is for educational and commentary purposes only.
Some links may be affiliate links. Sponsorships are always disclosed in-video.
Videos are based on publicly available information unless otherwise stated.
Copyright © 2026 Molly McPherson
Molly stood in the back of a Maine town hall, watching an oyster farmer from Sullivan hold a room with no notes, and texted her kids that they might be looking at the state's next senator. On Monday morning, her algorithm fed her story after story about the same man — now a loser, a liar, a warning. This episode lives in the space between those two feeds, because as Molly puts it in the first fifteen seconds: a crisis begins before the headlines. By the time the video goes viral, the conditions were already in place.
The headline version is everywhere. Politico published Jenny Racicot's account days before the Maine primary, and within 24 to 48 hours the Maine Democratic Party, the DSCC, Chuck Schumer, and Kirsten Gillibrand had pulled the floor out, with a deadline to withdraw by 5 p.m. on July 13. Everyone is covering the allegation. Molly is covering the response — the "own it, explain it, promise it" playbook that carried Graham Platner through a Nazi tattoo and a Reddit dating-app wave, and the exact moment he traded it for the one move that never survives contact: deny, attack, and blame the press.
Two things can be true at once — five things can be true at once. Molly believes Jenny Racicot, and she refuses to throw out the lesson of a candidate who filled rooms by speaking to people's pain. Accountability works because it is self-initiated; it cannot work cornered, and it cannot work twice. And underneath all of it sits the vetting nobody ran — the same three-day shortcut that gave us George Santos, Herschel Walker, and Matt Gaetz.
Chapters:
0:00 — A Crisis Begins Before the Headlines
0:27 — The Algorithm-Packaged Candidate
2:21 — The Tattoo, the Reddit Wave, and the Accountability Candidate
3:25 — The Politico Story: Jenny Racicot's Account
5:47 — Bottom Line Up Front: Why Molly Believes Her
7:39 — Primary O'Clock: Operatives and the Establishment
9:36 — "It Was Electric": Molly in the Room
11:26 — Own It, Explain It, Promise It: Why It Worked the First Time
13:39 — The Marine Who Spoke to Pain
16:56 — The Vetting Nobody Ran
18:18 — 24 to 48 Hours: The Institutional Collapse and a July 13 Deadline
20:06 — Amy Gertner's Video and the Confidence That Leaked
22:52 — The Flag: Blaming the Press Instead of the Story
26:05 — "Troubling, Serious and False": The Denial That Called Her a Liar
29:42 — The Al Franken Mistake
32:01 — Three-Day Vetting: Santos, Walker, Gaetz
34:37 — Where Do You Allow the Three-Day Vetting?
36:07 — "Anyone Who Works for a Living": The Line Worth Keeping
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🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]
🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1486221150](https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]
🎙️ Spotify: [https://open.spotify.com/show/5EyV7NvgDwUZpuFb1fSuBF]]
📱 MOLLY ON SOCIAL
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⚖️ DISCLAIMER
This video is for educational and commentary purposes only.
Some links may be affiliate links. Sponsorships are always disclosed in-video.
Videos are based on publicly available information unless otherwise stated.
Copyright © 2026 Molly McPherson
This one was ripped straight from Molly's morning. A client in the middle of a professional crisis that went viral and personal - social media vigilantes mobilizing online, a position lost - and the conversation kept landing on a single question: when someone types your name into a search engine in June 2026, what actually comes up? Google? Social media? A Reddit thread? Or an AI-written answer you never saw coming?
Linda Zebian, VP of Communications at Muck Rack and a ten-year veteran of New York Times corporate comms, has the data to answer it. Muck Rack's "What Is AI Reading?" study analyzed 25 million AI citations - "the biggest study of its kind" - and found that 99% of what AI engines cite comes from non-paid owned and earned media. All of social combined - Reddit, LinkedIn, Facebook, TikTok, YouTube - accounts for just 2.9%. The press release your team wrote off years ago? It out-cites Reddit.
Which means the reputation game has moved. SEO was a ranking on a list; GEO - generative engine optimization - is about being in the answer. If your crisis plan still lives and dies in the Facebook comment section, you're defending territory ChatGPT, Gemini, and Claude stopped reading a long time ago.
Chapters:
00:00 - Linda Zebian and Search Engines
01:20 - Navigating Today's Fragmented Media Landscape
03:18 - How PR Is Evolving Beyond Traditional Journalism
05:57 - SEO vs. GEO: The Future of AI Search Optimization
07:50 - What AI Actually Uses as Trusted Sources
10:40 - How to Write AI-Optimized Press Releases
14:57 - Why Owned Media Matters More Than Social Media
16:23 - FAQs vs. Blog Posts for GEO and AI Visibility
17:33 - Best Crisis Communication Strategies in the AI Era
20:16 - How to Measure AI Visibility and Brand Authority
22:29 - The Future of GEO, AI, and Reputation Management
This week the stories all share the same fingerprint: people who think the rules don't apply to them. Crisis-communications expert Molly McPherson breaks down why the Mike Vrabel–Dianna Russini saga still has legs months later (hint: it's not the affair — it's the contempt), how the New York Times investigation exposed a reporter who called the paper's own CEO to kill a story, and why the American Diabetes Association's apology is the rare crisis that actually got better. Plus: a Lego-store meltdown that proves no community is too niche to become a crisis, and why Buster Posey's "I'll only answer baseball questions" was a fumble on a fumble. One throughline ties it all together — no comment is always a comment.
🎯 KEY TAKEAWAYS:
🏈 CONTEMPT PLUS ENTITLEMENT [11:26]:
"This is what I see in my job all the time… it's the entitlement. Contempt plus entitlement."
Molly's two-word diagnosis for why the Vrabel–Russini story refuses to die. It was never the affair — it's the contempt for the people who find it interesting, stacked on the entitlement to think they could manage the truth themselves.
⚖️ YOU CAN'T BE THE VICTIM AND THE HERO [19:18]:
"You cannot be the victim and the hero in the same story. You can't do that. It doesn't work."
The reason the ADA's first move failed — they had police remove their own researchers, then tried to cast themselves as the wronged party. The fix only landed once the CEO stopped defending and started owning it.
🎤 NO COMMENT IS ALWAYS A COMMENT [31:35]:
"He didn't go silent. He spoke up. But what he did was he shut the door. He can't shut the door. No comment is always a comment."
Buster Posey answered — and still said nothing. The crisis lesson that closes the week: silence and stonewalling are both statements, whether you mean them to be or not.
CHAPTERS:
00:00 - This Week's Headlines
00:19 - Mike Vrabel & Dianna Russini: Why "Laughable" Became the Story
02:40 - USA Today's Breakdown: "Expert Calls Response a Disaster"
03:34 - Molly's Quote: A "Staged Rehabilitation, Albeit Clumsily"
05:14 - Accountability That Only Activates When You Get Caught Isn't Accountability
06:34 - The New York Times Investigation Drops
08:06 - "Dianna Russini Was an NFL Insider. Was She Also Out of Bounds?"
09:02 - It Was Never About the Affair — She Got Caught
09:45 - Calling the NYT CEO to Quash the Story
10:25 - The $800K, the On-the-Record Mistake & the Speeding Ticket
11:26 - Contempt Plus Entitlement
13:36 - The American Diabetes Association Fallout
16:08 - The Indestructible PR Framework: Own It, Explain It, Promise It
17:57 - "ADA Leader Apologizes to Researchers Ejected From Meeting"
19:18 - You Cannot Be the Victim AND the Hero in the Same Story
20:36 - Why Teleprompter Apologies Fail: Speak From the Heart
21:18 - The Bricks & Minifigs Meltdown
22:45 - Walking Into the Lego Store Like I Confessed a Murder
25:25 - Community Tripwires: Why Fandoms Turn Into Crises
27:18 - Buster Posey, Pride Month & the SF Giants
29:36 - "Out of Respect… It's Not Something I'm Going to Revisit"
30:57 - "I'll Answer Baseball Questions" — Why Shutting the Door Backfires
31:35 - The Crisis Lesson: No Comment Is Always a Comment
👇 Stay Connected
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🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1486221150](https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]
🎙️ Spotify: [https://open.spotify.com/show/5EyV7NvgDwUZpuFb1fSuBF]]
📱 MOLLY ON SOCIAL
TikTok: [https://www.tiktok.com/@mollybmcpherson]
Instagram: [https://www.instagram.com/molly.mcpherson/]
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Twitter/X: [https://x.com/MollyMcPherson]
⚖️ DISCLAIMER
This video is for educational and commentary purposes only.
Some links may be affiliate links. Sponsorships are always disclosed in-video.
Videos are based on publicly available information unless otherwise stated.
Copyright © 2026 Molly McPherson
Five scientists were escorted out of a diabetes conference by police for handing out a scientific paper — published in the host's own journal. By the time the American Diabetes Association finished explaining itself, its president and president-elect had resigned, and the editorial those five hoped 200 people might read had 76,000 views.
Everyone is covering the removal. Molly is covering the two statements that came after it — the apology that blamed the people it was apologizing to, the peace-offering email that arrived days after an arrest threat, and the moment the ADA's response became a bigger story than the thing it was responding to.
Chapters:
0:00 — The PR Breakdown Live: New Format, One Deep-Dive Crisis
1:43 — Why the American Diabetes Association Story Is Personal: Type 1 Diabetes and a Donor's Stake
3:03 — The One-Sentence Version: ADA Removes Five of Its Own Scientists
6:07 — ADA Scientific Sessions in New Orleans and the NIH Keynote Spark
8:56 — Keynote Canceled for a Trump Meeting: Members Mobilize
12:06 — Friday June 5: The Diabetes Care Editorial Handout
12:57 — Police Remove the New Orleans Five: Why Optics Always Win
14:25 — The Scott Pelley CBS Parallel: Making It About Policy and Procedure
19:31 — The ADA's First Statement: Policy Defense and a Blaming Apology
29:18 — Own It, Explain It, Promise It: The Indestructible PR Framework
31:07 — The Badge Offer Backfires: An Olive Branch on Fire
36:14 — Running the Crisis Playbook Backwards
41:33 — Two Crisis Traps: Protecting the Institution and Playing the Victim
43:45 — The Media Data: 24 to 86 Articles and 60% Negative Sentiment
46:27 — The Resignations: ADA President and President-Elect Step Down
50:41 — How the ADA Recovers: The Courageous Leadership Playbook
👇 Stay Connected
📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/]
📧 Weekly PR Newsletter: [https://www.mollymcpherson.com/newsletter]
📣 Speaking Inquiries [https://www.apbspeakers.com/speaker/molly-mcpherson/]
🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]
🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1486221150](https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]
🎙️ Spotify: [https://open.spotify.com/show/5EyV7NvgDwUZpuFb1fSuBF]]
📱 MOLLY ON SOCIAL
TikTok: [https://www.tiktok.com/@mollybmcpherson]
Instagram: [https://www.instagram.com/molly.mcpherson/]
Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]
Twitter/X: [https://x.com/MollyMcPherson]
⚖️ DISCLAIMER
This video is for educational and commentary purposes only.
Some links may be affiliate links. Sponsorships are always disclosed in-video.
Videos are based on publicly available information unless otherwise stated.
Copyright © 2026 Molly McPherson
A 37-year 60 Minutes correspondent got fired in a conference room over a dinner he refused to attend. Scott Pelley lost his job and won the PR war in the same week, and the side that was supposed to be running the institution handed him the moral high ground in writing.
Everyone is covering the firing. Molly is covering the two dueling statements, the word "performative" in a termination letter, and the moment CBS made it personal while Pelley kept it strictly business.
Chapters:
0:00 — The Cinnamon Gummy Bear and a Notification That Ended 37 Years
3:30 — Bari Weiss, David Ellison and the Paramount Skydance Takeover
7:00 — Tanya Simon Out, Nick Bilton In, and a 60 Minutes EP With No Broadcast Background
10:30 — "She Is Murdering 60 Minutes" — The All-Staff Meeting Ambush
15:00 — Reading the Bilton Termination Letter Line by Line
20:00 — "It's Not Personal, It's Business" — The Godfather and You've Got Mail Move
24:30 — Pelley's Statement, the 19 Minutes, and Why He Never Names Weiss or Bilton
30:00 — The Trump Lawsuit, Brendan Carr and the Warner Bros Acquisition Motive
34:00 — Bari Weiss's Leaked "Find a Way Back" CBS Morning Call
38:00 — The Three Remaining Correspondents, Megyn Kelly's "Whiny" Callout and the Wednesday Podcast Switch
We dissect:
-The Paramount Skydance ownership change, David Ellison's fingerprints on every move, and why Bari Weiss arriving as editor-in-chief last October was the real start of the timeline
-Nick Bilton's resume — British documentary filmmaker, ex-New York Times tech columnist, Elizabeth Holmes credits, zero broadcast journalism — and why that detail matters at the institution Mike Wallace built
-The exact line Pelley fired across the room — "She's murdering 60 Minutes. She does not love this place. She was brought in to kill it" — and why a 37-year veteran called it a setup
-Bilton's termination letter dissected aloud — the present-tense "it is a profound disappointment," the dinner invitation framing, "performative misconduct," and the leak that contradicted its own claim about not making headlines
-Pelley's written reply naming nothing personal — "new management instructed me to inject falsehoods and bias," the 19-minutes-from-not-airing specificity, and the accusation that politicians are being invited to choose correspondents
-Bari Weiss's leaked CBS Morning call — "trust and mutual respect," "find a way back" — and why that single phrase handed Pelley a second statement to puncture
-The Trump 60 Minutes lawsuit settlement, FCC chair Brendan Carr, and the Warner Bros acquisition as the business motive sitting under every editorial move
-The three remaining full-time correspondents reportedly debating mass retirement, Megyn Kelly calling the Bilton letter "whiny," a Stephen Colbert exit comparison, and a Keith Olbermann–Tony Dokoupil sidebar nobody saw coming
-This is not a broadcast-news obituary for 60 Minutes. It is a side-by-side read of two statements written about the same room, and a reminder that in a crisis the choice between "new management" and a person's name is the entire ballgame.
When a Senate campaign gets hit with a sexting scandal, the spouse is supposed to disappear. Amy Gertner grabbed her phone, walked into a cloud of Maine blackflies, and recorded the most effective crisis response of the cycle.
Everyone is covering the Wall Street Journal texts. Molly is covering the betrayal underneath them, and the moment a candidate who built his brand on owning his record reached for the worst page in the 2026 crisis playbook.
Chapters:
0:00 — The Reddit Bomb That Finally Detonated on Platner
4:30 — How Amy Gertner's Confession Reached Genevieve McDonald
8:30 — Linda Tripp, Monica Lewinsky and the Betrayal Pattern
13:04 — Amy Gertner's Blackfly Video Goes Viral on X
18:01 — Why Amy Nailed the Platner Playbook Solo
20:00 — The NPR Interview Showing What Accountability Looks Like
22:29 — The Vrabel Playbook Platner Borrowed By Mistake
27:30 — Barney Frank, Janet Mills and the Democratic Party Distance
30:00 — Silda Spitzer Versus the Amy Gertner Standing-By Model
33:00 — The High Road Takeaway and Why Platner Is Limping
We dissect:
• Why Reddit was supposed to be Graham Platner's kryptonite, and the one trait that kept disarming every landmine until this one
• The Bernie Sanders rally moment when Amy disclosed the texts to political director Genevieve McDonald, the inciting incident the WSJ buried
• The Linda Tripp parallel and why the public judges the telling of a scandal as harshly as the act itself
• "This is like my 20th take" — the unedited blackfly video Amy posted from a road in Sullivan, Maine, and why the imperfection is the point
• The NPR interview that aired right before the WSJ broke, where Platner answered directly on the SS-resembling tattoo and Jake Auchincloss calling him disqualifying
• The exact moment Platner called the texts "gossip," blamed the press, and reached for the Mike Vrabel playbook — the worst page in any 2026 crisis manual
• Barney Frank criticizing Platner from hospice in Ogunquit, Janet Mills as the party's preferred candidate, and what "same technique, opposite loyalty" actually looks like
• Silda Spitzer standing reluctantly behind Eliot versus Amy Gertner standing forward for Graham, with Amy Vrabel's conspicuous absence as the counter-example
This is not a recap of the WSJ story. It is a forensic look at why the spouse out-executed the candidate. When a campaign built on "own it, explain it, promise it" suddenly stops owning it, voters notice before pollsters do.
What you'll learn:
• How to tell the difference between privacy and a cover-up when a campaign says "it's handled"
• Why raw, one-take video reads as truth in 2026 and a polished statement reads as guilt
• What "someone else's worst" framing signals to voters, and why blaming the press accelerates the collapse
• How to read a spouse's presence, posture, and word choice as the first real signal of what is actually true
You can't blackmail someone who confesses first. The only thing you control is whether you face it before someone else does.
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A New Jersey congressman has been missing for 77 days. His office keeps posting like he's at his desk. His father is fielding press calls. And almost no one is talking about it.
Tom Kean Jr. hasn't cast a vote since March 5. His team's answer? "Personal medical issue." "Back soon." "Trust us."
That's not transparency. That's a cover-up with better branding.
This episode breaks down the four things Kean's team is doing wrong, why "simulated presence" on social media erodes trust faster than silence ever could, and four predictions about where this story goes the second the news cycle quiets down.
Inside the episode:
- Why "personal medical issue" stopped working around day 50
- The four specific moves Kean's team is making, and what each one signals
- Why "simulated presence" is the new crisis comms failure
- The Princess Catherine parallel and what Kensington Palace eventually figured out
- Four predictions about what breaks next, including which party turns on him first
- The minimum disclosure every public figure owes the people who hired them
Privacy is a boundary. Secrecy is a strategy. When you confuse the two, you don't protect yourself. You hand the story to everyone else.
When a celebrity files a lawsuit citing harassment and a hostile work environment, her PR team is supposed to make her the sympathetic figure. Blake Lively's team did the opposite.
Everyone is covering the lawsuit. Molly is covering the PR collapse underneath it, and the numbers tell a story the legal coverage is missing entirely.
We dissect:
- Why the "grab your friends, wear your florals" press tour was a five-alarm fire from week one
- How cross-promoting Betty Buzz during a domestic violence film became the first crack in the foundation
- What 22,000+ tracked articles reveal about who is actually winning this fight (it is not the plaintiff)
- Why Ryan Reynolds' word cloud has more Wrexham than lawsuit, and what that means
- The Met Gala moment that exposed who is really being protected in this marriage
- Why "crisis publicist" is a contradiction in terms, and the mistake business owners keep repeating
- What every public figure should learn from watching this strategy collapse in real time
This is not a recap of the case. It is a forensic look at the PR machine behind it. When publicity becomes the strategy instead of the byproduct, reputation is what pays.
What you'll learn:
- How to spot the difference between a publicist and a crisis manager before you need one
- Why winning the news cycle and losing the reputation are not mutually exclusive
- What "narrative substitution" looks like when one spouse uses the other as a shield
- How to read sentiment data and word clouds to know if your strategy is actually working
The full six-segment deep dive, with all the data, the Leslie Sloane and Bryan Freedman breakdowns, and Molly's full theory on who actually drove this from day one, is up now on Substack for members. Watch now; https://open.substack.com/pub/mollymcpherson/p/the-lively-v-baldoni-post-mortem?r=dvpkq&utm_medium=ios
What do a Patriots head coach, a country legend, and a Hollywood power couple have in common? They all just gave us a master class in what trust actually is. Or isn't. The thread connecting this week's stories is the difference between managing a message and actually meaning it.
This week's roundup isn't about three scandals. It's about one question every leader eventually has to answer: Did you tell them the truth, or did you tell them what you thought would work?
The cases:
Mike Vrabel and the Patriots are managing three crises stacked on top of each other, and they're treating it like one.
Dolly Parton released a direct-to-camera health update because her sister Frida was already posting prayer requests on Facebook.
Blake Lively and Ryan Reynolds quietly settled with Justin Baldoni. No money, ten of thirteen claims thrown out. Same day, Blake walks the Met Gala carpet in archival Versace with a thirteen-foot train and a bespoke purse that turned out not to be bespoke.
The thread: Each crisis fell apart for the same reason. The response didn't match the record. Dolly's worked because she's never faked it. Vrabel's hasn't because everything keeps dripping. Blake and Ryan haven't because the machine they built to make themselves beloved finally turned on them.
The takeaway: Trust isn't a strategy. It's a track record. When you've never faked it, you don't have to prove you're being real. When you have, every move you make in the moment looks like another move.
Mentioned in this episode:
- May 14th Substack deep dive on Blake Lively, Ryan Reynolds, and Justin Baldoni (Thursday, 12:00 PM). Members get the replay.
When a presidential interview goes off the rails, it is rarely an accident. It is a pattern.
A man tried to kill the president on Saturday. By Tuesday, the dominant news story was a court filing about a ballroom.
That is not a glitch in the news cycle. That is a Trap working exactly as designed.
This week, I am introducing the fourth Trap in the Crisis Doctrine. The Deflection Trap. The four-move playbook leaders run when they cannot afford to answer the question they were asked. I pulled 8,706 articles from the week of the White House Correspondents' Dinner attack. The data shows it. Trump's 60 Minutes interview demonstrates it. And once you can name the four moves, you stop falling for them.
This episode is for anyone who has watched a leader dodge a hard question and felt something was off without being able to say what.
Now you can say what.
WHAT YOU'LL LEARN
- How to spot the four faces of deflection in real time, in any conversation
- The difference between a lie and a deflection, and why one is more dangerous than the other
- Why audiences detect non-replies less than half the time on first hearing
- The Ownership move that ends a crisis instead of prolonging it
Read the full essay on Substack.
When a leader is under pressure, the first move tells you everything. Kash Patel sued The Atlantic for $275 million. Mike Vrabel called it a "private and personal matter." Both responses were designed to control the story. Both made it worse.
This week on PR Breakdown, two leaders, two crises, one shared mistake. They tried to outrun trust instead of rebuilding it.
Molly Breaks Down
- Why Kash Patel's $275 million lawsuit against The Atlantic is the loudest possible signal that the story landed
- The verbal tic that gave him away at the podium and what "what this means is" actually means
- How Mike Vrabel's crisis team ran four stages of containment and watched every one of them fail
- Why "private and personal matter" stops working the moment the photos are public
- The Robert Kraft suppression attempt and why ownership interference always becomes the second scandal
- How Dianna Russini's separate statement turned Vrabel's silence into her amplifier
- The Deflategate shadow Vrabel inherited and confirmed in a single press conference
- What both men should have said in one paragraph, and why their crisis teams refused to let them say it
The Through Line
This is not a story about a lawsuit and an affair. It is a story about what leaders reach for when trust starts to crack. Patel reached for litigation. Vrabel reached for vagueness. Both reached for control. Neither reached for accountability.
The first move is always the tell. And the tell is almost always the same one. The belief that you can manage your way out of a trust problem without ever naming it.
What You Will Learn
- How to spot a crisis containment strategy in real time, before the audience does
- The difference between a statement that protects a leader and a statement that protects their leadership
- Why verbal tics, lawsuits, and "private matter" framing are all symptoms of the same failure
- What "own it, explain it, promise it" actually looks like when a leader gets it right
When serious allegations land, a public figure's opening move is supposed to signal steadiness, accountability, and command of the facts. Eric Swalwell's first move did the opposite. Within hours, he reached for lawyers, labeled his accusers politically motivated, and went rogue on Instagram against his own staff's advice. The first move told us the intent. Everything that followed confirmed it.
This isn't a story about one congressman's resignation. It's a diagnostic for how contempt reveals itself under pressure. When the first instinct is to fight instead of lead, survival mode takes over, and survival mode rarely survives.
Melania Trump didn't walk to that podium to defend herself. She walked there to distance herself. From Epstein. From the male executives around her. And quietly, unmistakably, from her husband.
This wasn't a press conference. There were no questions. No reporters. Just a controlled, produced, lawyer-crafted statement delivered at exactly the right time to own the news cycle and put narrow legal points on the record before something drops.
In this episode, Molly breaks down the full PR read on Melania's statement, including the fixer fingerprints in the language, why the double-spaced White House document tells you who wrote it, what the "fake image" defense reveals about the strategy, and why Ivanka Trump quietly did the same thing one week earlier on a podcast.
This is a preemptive statement. The tells are everywhere. And when you know what to look for, the pattern is unmistakable.
What Molly covers:
- Why this was a legal statement dressed as a PR moment
- The distancing language lawyers use to sever relationships on the record
- Why Ivanka's podcast appearance is the same playbook, quieter execution
- What Trump's crashing on Truth Social signals about what's coming
- Pam Bondi connection, and why these women are watching each other's moves
The crisis is always about more than the statement. It's about the timing.
Two coaches. Two losses. Two press conferences.
Same signal.
Villanova's Kevin Willard threatened to fire his staff on live television, doubled down in the post-game press conference, then called it a joke when the backlash hit. UCLA's Mick Cronin dismissed a reporter's question, called it the worst he'd ever been asked, then accused him of raising his voice — on camera — in front of a room full of people. Neither apologized. Both made the questioner the problem. That's not frustration. That's contempt.
Here's what these press conferences actually reveal: crises don't start with headlines. They start with tone, word choice, and the instinct that kicks in before you've had time to think. Reputations don't collapse overnight. They erode slowly, one moment of contempt at a time.
Your reputation isn't being shaped by what you say anymore. It's being shaped by everything everyone else says, organized by AI, before you've had a chance to respond. Crisis communication has a new first mover, and it isn't you.
Molly McPherson breaks down the shift that most leaders still haven't internalized: waiting is no longer a strategy, it's a surrender. Using the TSA staffing crisis and Delta's response as a real-time case study, we look at how AI aggregates noise into narrative, why organizations in proximity to a crisis are in it whether they caused it or not, and how trust leaks before it breaks. The old playbook, pausing to gather facts, buying time, controlling the story, doesn't exist anymore. What does exist is the window before AI builds the version of events without you.
What actually breaks first in a scandal?
Not the headline. Not the viral clip. Not the backlash. It's trust.
In this episode, Molly McPherson breaks down three stories where trust was fractured long before the public ever reacted. Pima County Sheriff Chris Nanos keeps inserting himself into the news cycle while Nancy Guthrie is still missing. Oprah scores a viral interview with Kristin Cabot and misses the only question that matters. And ABC's The Bachelorette production collapses under the weight of a casting decision everyone should have seen coming.
Each case exposes the same mistake in a different form. A leader who confused visibility with control. A media icon chasing relevance instead of values. A network that profited from someone's visible instability and then acted surprised when it blew up.
The takeaway is direct. You cannot out-message a trust collapse. You can repair it and rebuild it, but only if you're willing to name the thing that actually broke. Most people avoid doing exactly that.
Molly McPherson opens this episode not with a scandal, but with a pair of pants. It’s a disarming entry point into a much bigger question: what happens to trust when an expert starts to monetize? Drawing on her own decision to join the affiliate platform LTK as a mirror, Molly unpacks a real client crisis involving a content creator whose audience turned on them—not because of what they did, but because of what had quietly eroded. This episode introduces the Crisis Doctrine, Molly’s new framework that distills years of crisis communication work into foundational principles. At its core: trust is the benchmark for reputation, and a crisis almost never begins when you think it does.
What You’ll Learn
- Why joining an affiliate platform forced Molly to confront the social contract she has with her audience—and what that has to do with crisis communication
- How a content creator’s monetization shift quietly weakened trust with followers long before the public backlash began
- The first two doctrines of the Crisis Doctrine framework: why trust is the currency of reputation, and why crises begin before the headlines
- Why “the medium is the message” is one of the most underused ideas in crisis communication—and how social media algorithms accelerate the collapse of trust
- What transparency actually looks like in practice when you’re someone who teaches it for a living
- Why the real work in a crisis isn’t the statement or the PR campaign—it’s restoring what was broken long before the story went public
Join me on March 18 at 12pm ET for a members-only deep dive into something I’ve been itching to talk about: how credibility gets manufactured online.
We’ll examine the mechanics behind the modern self-help and influencer economy—looking at figures like Mel Robbins, Tony Robbins, Jay Shetty, Peter Attia, Rachel Hollis, and others to understand how authority gets built, amplified, and monetized
Episode Summary
When Ryan Murphy's Love Story dropped in 2026, it didn't just revive a 25-year-old story; it rewrote the reputation of two women for a streaming audience of millions. Molly McPherson breaks down what the show got wrong, what the sourced record actually says, and why Daryl Hannah's New York Times op-ed was a textbook crisis communications move. This is a case study in narrative power, media accountability, and what it costs when the story gets told wrong the first time.
What You'll Learn
- Why the 1990s media environment was built to villainize women like Carolyn Bessette-Kennedy, and how that same machinery is running inside a 2026 streaming series
- What data reveals about Daryl Hannah's coverage after her New York Times op-ed and why the numbers tell a story the headlines missed
- The three reasons Daryl Hannah's op-ed worked when most public responses don't
- Why a producer's candid quote about needing a narrative villain is the most honest and damaging thing said about Love Story
- What Once Upon a Time, the 2024 biography by Elizabeth Beller, actually documents about the night of July 16, 1999, and how it dismantles the airport myth
- The behavioral pattern that turns private people into public villains
- Why silence is not a neutral strategy when a story already has momentum
Resources Mentioned
- Once Upon a Time: The Captivating Life of Carolyn Bessette-Kennedy by Elizabeth Beller (2024)
- Daryl Hannah's guest essay in the New York Times, March 6, 2026
- Ep. 37: The JFK Jr. Plane Crash: A Behind-the-Scenes Account from 1999
Kristi Noem sat before a congressional committee and was asked a yes-or-no question. She talked for four minutes without saying yes or no. That non-answer told us everything we needed to know — not about the question, but about her judgment.
In this episode:
- Why the hearing room was already loaded before the question was asked, and how a fired Coast Guard pilot, a missing bag, and a cover story about a weighted blanket built the case against her
- How Noem's pattern of refusing to retract, refusing to apologize, and refusing to answer direct questions finally collapsed in one four-minute exchange
- The moment a congresswoman said, "that should have been the easiest question," and why she was exactly right
- What contempt looks like as a crisis driver, why it's the most self-destructive one, and how to recognize it in the conversations happening in your own life
What you'll understand after listening:
- Why performing offense instead of answering a direct question is always the wrong move, in a hearing room or a kitchen conversation
- How to tell the difference between a real answer and a dodge, and what the dodge actually communicates to everyone watching
- The three-word response that would have ended this story in thirty seconds, and why the instinct to give a speech instead is so human and so damaging
This isn't a political story. It's a story about what happens when someone in power decides a question is beneath them — and why contempt never protects you in a crisis. It exposes you.
Prince Andrew was arrested on his 66th birthday on suspicion of misconduct in public office. He was released hours later, but this investigation is far from over. Today I'm breaking down what actually happened, what it means legally, and what a decade of crisis avoidance looks like when it finally runs out of road.
In this episode:
- What "released under investigation" means in the U.K. system and why it's not good news for Andrew
- The two separate police investigation tracks, including a 2010 Windsor allegation being assessed with U.S. law enforcement
- Why King Charles's response to this crisis is the exact opposite of what Queen Elizabeth would have done
- The Wexner, Pritzker, Botstein, and Wasserman cases — and the crisis patterns connecting all of them
- Five transferable frameworks for recognizing these patterns in real time
What you'll understand after listening: How to identify the moment an institution stops protecting someone and starts protecting itself. Why specific denials are more dangerous than broad ones. And what the Continued Association Problem means for anyone navigating proximity to a scandal.
This isn't celebrity gossip. It's a real-time case study in what happens when avoidance becomes a crisis strategy and why it always eventually fails.
Thirteen days into a missing persons case that has captivated national media, the story isn't the search anymore—it's the searchers. Pima County Sheriff Chris Nanos has turned a crisis investigation into a reputational implosion, and former ABC News correspondent Clayton Sandell walks me through exactly how it happened.
Guest: Clayton Sandell covered high-profile missing persons and mass casualty events for ABC News, including the Aurora theater shooting and numerous FBI-led investigations. He knows what institutional competence looks like during a crisis—and what we're watching in Arizona isn't it.
In this episode:
- The press conference mistake that telegraphed weakness to every reporter in the room
- Why showing up at a basketball game wasn't a harmless decompression—it was a strategic failure that signaled misplaced priorities
- How the sheriff's defensive one-on-one interviews with outlets like People Magazine actively undermined the investigation's credibility
- The moment the FBI stopped coordinating and started competing with local law enforcement over evidence
- Why armchair internet detectives are producing better investigative questions than official press releases
What you'll understand after listening: How to spot when crisis response shifts from serving the mission to protecting the messenger. Why defensive quotes ("I had to decompress") reveal someone who's lost control of their narrative. The difference between information vacuums that build suspense versus those that breed conspiracy theories and erode institutional trust.
This isn't celebrity gossip. It's a case study in how law enforcement creates secondary crises by prioritizing self-protection over transparency.
When law enforcement calls a press conference, they're supposed to provide clarity and control the narrative. Last week's Pima County Sheriff's press conference about missing 84-year-old Nancy Guthrie—mother of Today Show anchor Savannah Guthrie—did the opposite.
I brought on Emmy-winning former network correspondent Clayton Sandell to break down what went wrong. He spoke with me during a live chat on Substack on February 6, 2026. Clayton spent 25+ years covering major breaking news for ABC and Scripps, and now trains leaders on crisis communication. If anyone knows what a press conference should look like, it's him.
We dissect:
- Why Sheriff Nanos appeared defensive and disorganized from the start
- The critical mistakes: "Your guess is as good as mine" and "mistakes will be made"
- How the FBI agent's composure highlighted the sheriff's struggles
- Ashley Banfield's controversial reporting on a "person of interest"
- Whether the $50,000 reward press conference was even necessary
- Why the family's ransom video echoes Silence of the Lambs
- How NBC is managing tragedy during Olympic coverage
This isn't a true-crime episode; it's crisis communication. However, the discussion does shed light on how an investigation can lose its way. When a press conference becomes part of the crisis instead of the solution, every misstep gets magnified. This case study shows exactly how that happens in real time.
What you'll learn: How to spot when officials are scrambling versus strategically withholding information, the difference between media training for one-on-ones versus press conferences, why "focusing on process" signals a lack of substantive leads, and what reporters are really looking for when they're in that room.
Guest: Clayton Sandell, Emmy Award-winning former ABC News and Scripps correspondent, crisis communication trainer
Watch the press conference here: https://www.youtube.com/watch?v=xzPe6wG3GY0
Breaking down Peter Attia’s public PR response after his name appears more than 1,700 times in recently released Epstein-related documents. The documents include emails and calendar references tying Attia to Jeffrey Epstein over multiple years. While the files do not allege Attia participated in Epstein’s criminal sexual conduct, the relationship and tone of the correspondence raise serious questions about judgment, proximity to power, and credibility.
Attia, a high-profile longevity figure with a paid membership and major online influence, posted a statement on X that he says was originally written to his staff and shared with patients. Molly walks through the statement nearly line by line to show why a response that leans on legal framing and denial language can fail to meet the public’s real concern, which is moral discernment and ethical boundaries.
In this episode
- Who Peter Attia is and why his credibility is core to his brand
- What it means to be referenced 1,700 times in the Epstein files
- The reputational problem of sustained contact after Epstein’s 2008 conviction
- Why using one internal letter for public consumption can backfire
- The danger of treating a values crisis like a facts-only crisis
- How denials and courtroom-style phrasing can read as calculated
- Why intent and explanation rarely repair trust on their own
- The spillover effect occurs when the public starts scrutinizing everything else
- The bottom line lesson for anyone building a reputation online
Most leaders hide behind surprise when disaster strikes. Minneapolis Police Chief Brian O'Hara did the opposite.
In a January 2025 interview with The New York Times' Michael Barbaro, O'Hara said the killing of Renee Good by an ICE agent was "predictable and entirely preventable"—and that he'd said so publicly the day before it happened. Days after I recorded this episode, federal agents killed Alex Pretti, a VA nurse, in another operation that has drawn national outcry.
This episode isn't about policing. It's about what leadership looks like when:
- The crisis you predicted happens anyway
- Your people are exhausted and under-resourced
- You're caught between powerful institutions and community grief
- One bad moment could erase years of progress
O'Hara doesn't perform. He doesn't spin. He names fear, admits fragility, and refuses to let federal agencies off the hook for dangerous tactics—even when it would be easier to stay quiet.
If you lead anything—a team, a company, a movement—this interview will show you what accountability sounds like when the performance stops and the real work begins.
LISTEN TO THE FULL INTERVIEW: The Daily, January 13, 2025: "Minneapolis Police Chief Brian O'Hara" with Michael Barbaro
KEY MOMENTS:
- Why saying "this was predictable" is the hardest—and most important—leadership move
- The F-bomb that built trust instead of breaking it
- How O'Hara critiques ICE without collapsing into blame
- What it means to hold both empathy and accountability at the same time
- Why "turn the heat down" isn't neutrality—it's survival
TRIGGER WARNING: This episode discusses police violence, federal enforcement operations, and community trauma.
Recorded January 2025. Updated following the killing of Alex Pretti on January 25, 2025.
Brooklyn Beckham just torched his parents on Instagram, and the timing? Impeccable. Devastating. Strategic.
In this episode, breaking down the Beckham family crisis as it unfolded in real time (Literally! Molly was doing a live BBC interview about the drama while it was still erupting). From Brooklyn's calculated Instagram story to David Beckham's suspiciously polished CNBC damage control, this is a masterclass in reputation warfare dressed up as family dysfunction.
This isn't just celebrity gossip. It's a case study in power, perception, and the brutal calculus of crisis management when the stakes are both personal and public.
When Renee Goode was killed by an ICE agent in Minneapolis, two completely different stories emerged from the same event. One side called her a domestic terrorist who weaponized her Honda Pilot, while the other saw a mother trying to escape. As a crisis manager from the Twin Cities, I break down the competing narratives from President Trump, JD Vance, Kristi Noem, Governor Tim Walz, and Mayor Jacob Frey to reveal the five hidden cues in any crisis communication: who gets humanized first, how they treat uncertainty, what the process looks like, what they ask you to do with your anger, and what happens to people who disagree.
This isn't just political analysis, it's a framework you can apply to workplace drama, family conflict, or any situation where someone's trying to control the narrative. You'll learn why Walz's calm messaging worked after he learned from past mistakes, how Frey's profanity-laced response was strategically brilliant, and why the administration's gaslighting playbook falls apart under scrutiny. Once you learn to spot these patterns, you can't unsee them—in politics or in your personal life.
Trigger Warning: This episode discusses a fatal police shooting and contains strong language.
This week, Minnesota Governor Tim Walz abruptly ended his bid for a third term. This episode was recorded four days earlier during a live conversation and, in hindsight, it explains exactly why this outcome was almost inevitable.
Amid a sprawling welfare fraud crisis that Republicans and former President Donald Trump turned into a national political flashpoint, the pressure escalated, division deepened, and Walz found himself trying to govern while defending his political future at the same time. Walz ultimately said he could not justify campaigning while confronting systemic fraud and the blowback it was generating, choosing to focus on governing instead. What looks like a Walz versus Trump showdown is really a cautionary tale about how leadership falters when distraction becomes the strategy and noise replaces accountability.
This is the most downloaded episode of the year, resurfaced for the holiday week because the fallout is still unfolding in real time. Breaking down the Hollywood power struggle between Blake Lively and Justin Baldoni, with Ryan Reynolds playing a pivotal and controversial role, all sparked by a single voicemail that cracked open a much larger conversation about control, narrative management, and reputation at the highest level.
This episode lays the groundwork for understanding the strategies, missteps, and PR decisions shaping the legal battle and the court of public opinion. If you want my latest take on where this saga stands now, you can read it in this week’s People Magazine, where I was featured by writer Elizabeth Rosner, analyzing the reputational stakes as they continue to ripple outward.
"Blake Lively and Justin Baldoni "Will Be Tied Together in History's After Legal War as Battle Hits 1 Year: PR Expert." People, December 23, 2025
This is the main event of Molly's Top PR Wins and Fails of 2025 series, recorded live on Substack (aired Friday, December 19) and built around the stories that truly owned the year: culture-war outrage that turned into real market impact, celebrity reputations getting torched (sometimes by their own silence), late-night becoming a political battleground, and the kind of persona erosion that turns “brand equity” into “lawsuit energy.” If you listened to Part Two (ranks 10 through 6), this episode is the payoff: sharper, bigger, and way messier in the best possible way.
This week’s episode kicks off Part One of The Top PR Wins and Fails of 2025 by pulling straight from the headlines and social media feeds that dominated the year. Instead of rehashing scandals, it digs into the decisions behind them: who understood the moment they were in, who badly misread their audience, and who confused being everywhere online with being trusted. From cultural power plays to celebrity miscalculations, the pattern is clear and a little uncomfortable. You can win the attention economy and still lose credibility. Part Two, covering the top five PR wins and fails of the year, drops next week.
This week’s episode gives you a front row seat to my Friday live sessions, where culture, crisis, and community collide in the best possible way. Think of it as a sampler plate of reputational highs and lows. Some hits. Some misses. A few absolute disasters. And plenty of sharp commentary from the people who show up ready to spar.
We dug into the stories bubbling across media, politics, entertainment, and news.
Here’s what we got into:
• The tightening screws around Pete Hegseth and the trip wires Trump keeps casually laying in public.
• Signal Gate, and why the smallest digital habits always tell the biggest story.
• The American Eagle campaign, Pantone’s baffling color of the year, and the new era of rage bait.
• Spotify Wrapped’s identity crisis, including why the app suddenly thinks everyone is eighty.
• The Lizzo Substack pivot and why her cancellation narrative leaves out the part that actually mattered.
• The Belichick and Jordan Hudson saga that refuses to stop producing plot twists.
• Erica Kirk’s full rebrand tour and what happens when an influencer decides to shed the bling.
• The royal chaos machine that somehow keeps spinning even when no one is asking it to.
• The early contenders for 2025’s best and worst crises, including a few names the audience threw in with real enthusiasm.
If you want the unfiltered version, join us live next Friday. Right now, the streams run through Substack, but soon you’ll be able to watch on YouTube, Instagram, and Facebook. The room always warms up fast. The opinions never stay polite for long.
Until then, pay attention to what people actually react to, not what the talking points tell you. That’s where the truth hides.
A close look at Tatiana Schlossberg's viral New Yorker essay, A Battle with My Blood. It is an emotional piece that blends grief, legacy, and quiet fury, and it signals a deeper shift inside the Kennedy family. The episode walks through the layers of the essay and the choices behind it. From the shock of Schlossberg's leukemia diagnosis, to the way she describes the strained healthcare system, to her understated but unmistakable criticism of Robert F. Kennedy Jr., this story becomes both a personal account and a moral document. This episode explores why the timing mattered, why the family dynamics matter, and why this essay reshapes the public conversation around RFK Jr. as Olivia Nuzzi's forthcoming book adds another external blow. The episode closes with a look at the media cycle, the political stakes, and the long arc of the Kennedy legacy.
This week’s episode dives into a crowded lineup of public figures who all managed to confuse PR maneuvering with actual accountability: President Trump’s “quiet piggy” moment on Air Force One and the broader pattern behind his attacks on women in the press, Larry Summers’ fog-filled non-apology after his Epstein emails resurfaced, Pope Leo XIV’s straightforward call for human dignity contrasted with a White House response that dodged the moral point entirely, Kevin Spacey’s nightclub comeback performance and his ongoing attempt to swap personal suffering for responsibility, and Meghan Markle’s Harper’s Bazaar profile, complete with an Upper East Side house manager announcing “Meghan, Duchess of Sussex” to an empty room. It’s a week full of case studies in what happens when leaders and celebrities choose optics over truth, and why audiences, voters, and stakeholders are paying closer attention to who names their missteps and who tries to PR their way out of them.
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Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
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This episode starts with a line that should make anyone in communications sit up a little straighter. Michael Wolff, a bestselling Trump biographer and longtime access journalist, emailed Jeffrey Epstein with strategic advice about how Epstein could handle questions about Donald Trump. Not expose him. Not confront him. Advise him.
And now, those emails are a crisis in themselves.
Today’s episode focuses on the messaging behind Wolff’s interactions with Epstein. Not the salacious details, not the conspiracy theories, not the internet rabbit holes. We’re talking about messaging, influence, framing, and the ethical gray zones revealed in more than 20,000 Epstein-related documents released by the House Oversight Committee.
To break this down, we look closely at a long on-air conversation from The Daily Beast’s emergency podcast episode featuring Wolff and host Joanna Coles. She pressed him hard. He tried to explain, defend, and reframe. And what he said on that podcast is, frankly, a crisis-communication case study in real time.
In this episode:
• How Wolff’s emails show him acting less like a journalist and more like a strategist
• The moment Wolff tells Epstein how to "let Trump hang himself"
• Why Wolff’s "I was the lone truth-teller" explanation is classic crisis reframing
• The ethical tension between ingratiation and complicity
• Why these emails matter for media credibility at a moment when Pew Research shows public trust is scraping the floor
• How Wolff’s relationship with Epstein may have shaped four Trump books
• The danger of access journalism becoming influence management
• Why everyone else in Epstein’s orbit is silent, and Wolff is the only one talking
• The deeper question: what happens when the people tasked with revealing power start acting like they’re part of it?
This episode is about messaging and the moral tradeoffs behind it.
It’s about the ugly truth of proximity to power.
And it’s about what happens when a journalist crosses the line from observing a crisis...into participating in one.
Links Mentioned:
• The Daily Beast interview with Michael Wolff and Joanna Coles
• Pew Research Center: "Americans’ Views of the News Media" (2023)
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
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You saw “GEO” in the title and almost tuned out, didn’t you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job.
GEO, or Generative Engine Optimization, is not another passing buzzword. It is the next major shift in how information is found, shared, and trusted. It shapes how AI tools like ChatGPT, Perplexity, and Gemini decide which stories and brands get surfaced.
In this episode, Muck Rack’s CEO and Co-Founder, Greg Gallant, joins me to explain how GEO is reshaping public relations. He walks through how Muck Rack evolved from the early social media boom to the frontlines of AI-driven communications. We dig into how data and generative tools can help communicators strengthen media relationships, measure real impact, and stay relevant in an industry that is changing fast.
We talk about:
- How PR missed the SEO wave and what GEO means for catching up
- Why journalists and AI platforms are now gatekeepers of reputation
- What Muck Rack’s new Generative Pulse feature reveals about how AI “reads” the news
If you work in PR, communications, or reputation management, this is not a someday conversation. It is happening right now.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
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This episode goes behind the polished words of Buckingham Palace to unpack the public relations machinery that managed the downfall of Prince Andrew.
In October 2025, King Charles III formally removed all of Andrew’s titles and evicted him from his Windsor residence.
On the surface, it looked like accountability.
But beneath the royal phrasing lay a carefully timed communications plan.
We’ll walk through the anatomy of that plan: how one resurfaced email reignited the scandal, how two precisely timed statements reframed it,
and how the Palace’s language turned a personal disgrace into an institutional act of duty.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
When your marriage becomes a media strategy, what do you say—and what do you not say?
In this episode, Molly McPherson breaks down Cheryl Hines’ carefully crafted response to rumors surrounding her husband, RFK Jr., and journalist Olivia Nuzzi. Fresh off her appearance on the Katie Miller Podcast, Hines offered a masterclass in polished PR talk, leaning on trust, communication, and a dash of Kennedy-style deflection.
But was it authenticity or choreography?
Molly dissects:
- The Kennedy family’s long history of narrative control
- How Hines framed her marriage as a story of trust and composure
- What her phrasing reveals about modern political spouse PR
- The difference between personal grace and public messaging
- Why sometimes the smartest media move is saying less (with confidence)
Tune in for an unfiltered look at how Hollywood charm meets political spin—and what it teaches us about image, loyalty, and the art of public denial.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
When Politico dropped nearly 3,000 pages of leaked Telegram messages from the Young Republican National Federation, it revealed a disturbing culture behind closed doors. In this episode, Molly McPherson unpacks why private chats are never really private, how weak apologies deepen a crisis, and what this scandal teaches every leader about accountability, ethics, and reputation in the digital age.
Key Discussion Points:
- The leaked Telegram chat that destroyed the Young Republican National Federation’s credibility
- Why “kids will be kids” is not a defense when adults hold positions of power
- The myth of online privacy and how “anonymous” messages are always traceable
- How a values gap—what an organization says publicly vs. what it allows privately—leads to crisis
- Dissecting the failed apologies that followed the leak
- Molly’s five “PR truths” for digital-age leadership:
- The difference between genuine accountability and PR spin
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
When the internet comes for you, your instinct is to fight back or disappear. Neither helps. In this episode, Molly breaks down her simple, proven 90-second rule for handling online hate without losing your cool or your credibility.
You’ll learn:
- Why outrage online is a revolving door (and why it’s never really about you).
- How to recognize when your brain has flipped into fight-or-flight mode—and what to do about it.
- The golden rule of when not to apologize (and where to respond instead).
- How to move from panic to power in less time than it takes to make a cup of coffee.
If you’ve ever dealt with critics, trolls, or just plain mean people online, this one’s for you.
Bonus: Want to learn how to respond to any crisis with confidence?
Join Molly’s free live training: The First Hour: How to Respond to Any Crisis Before It Spirals
You’ll discover:
- The 3 critical steps every communicator must take in the first hour of a crisis.
- The biggest mistakes that tank trust (and how to avoid them).
- How to draft a holding statement in minutes instead of hours.
Spots are limited—grab yours now HERE.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
In this episode, Molly sits down with Jim Rocco and Thom Weidlich, co-authors of Sports Crisis Communications: Cases and Controversies, to explore how the worlds of sports and crisis PR collide. From Tiger Woods’ redemption arc to Aaron Rodgers’ vaccine controversy and Brett Favre’s legal troubles, this candid conversation dissects how athletes, teams, and brands handle scandal when the spotlight turns harsh.
The trio also dives into how social media, fan loyalty, and corporate interests shape the playbook for managing reputation in modern sports. Whether it’s Tom Brady’s conflict of interest, the NFL’s uneasy dance with gambling, or the Dodgers’ Pride Night flip-flop, this episode pulls back the curtain on how power, money, and morality intersect on and off the field.
In this episode:
- Tiger Woods’ image makeover: from scandal to super-dad
- How Aaron Rodgers’ “immunized” comment tested State Farm’s crisis strategy
- Brett Favre, welfare funds, and the price of silence in litigation PR
- The NFL’s resilience (and denial) through scandal after scandal
- When betting meets ball: why gambling is the next big PR minefield
- The Dodgers’ Pride Night controversy and the danger of corporate flip-flopping
- What brands can learn from Dick’s Sporting Goods’ values-based stand
- Why vulnerability (and a good apology) can save an athlete’s reputation
- Tom Brady’s latest “conflict of interest” and the ethics of sports media
- Advice for rising athletes and a few words of wisdom for Bill Belichick
Key takeaway:
Reputation is built long before the crisis hits. Whether you’re a star athlete or a CEO, your credibility bank determines how hard you fall, and how fast you recover.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
This episode of The PR Breakdown examines a viral crime case out of Albany, New York, that drew national attention when a suspect confessed on camera to killing and burying his parents. Guest Greg Floyd, veteran journalist and anchor, recounts how the investigation evolved from a financial-crimes lead into a homicide revelation, and reflects on the ethics, accountability, and human weight behind the interview.
In this episode:
- How the case surfaced and escalated from a backyard dig to a double homicide
- The email that led to an on-camera interview and an unexpected confession
- Techniques for guiding high-stakes interviews without sensationalism
Watch/Read:
- Watch the Molly McPherson and Greg Floyd conversation on YouTube.
- Interviews and coverage on CBS 6 Albany’s YouTube and website
- Full video: Man confesses to killing his parents during news interview, arrested in front of station
- Full video: Lorenz Kraus speaks from jail after confession to parents' murder
Live & Archive:
- Substack Live: Friday, Oct 3 at 12:45pm ET — Greg Floyd joins for an extended Q&A.
- Substack members will have access to the archived live conversation after the event.
Content note: This episode discusses homicide and may be distressing for some listeners.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
When three statements drop within the same hour, it’s not just news, it’s a case study.
- Disney walks back Jimmy Kimmel’s suspension with a vague, deflective release.
- Donald Trump grabs headlines in the Roosevelt Room, suggesting Tylenol in pregnancy raises autism risk — without evidence.
- Tylenol fires back fast with a direct, science-based denial.
In this episode, dissecting how each statement was crafted, what it reveals about the motives behind it, and why credibility — not spin — decides who wins the narrative.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
Outrage isn’t random anymore, it’s a playbook. In the wake of Charlie Kirk’s assassination, what started as shock turned into a communication crisis that exposed how words can either shape narratives or ignite division.
Here’s the problem: in 2025, speech doesn’t live in a vacuum. Every comment, post, and soundbite ricochets through algorithms, institutions, and public opinion. And when words turn into weapons, the fallout is swift—firings, censures, and reputational scars.
This episode explores:
- Nancy Mace’s explosive remarks and how her pivot from tragedy to blame became a masterclass in political narrative-building.
- The response from institutions like NASDAQ, Ole Miss, and the Washington Post as they enforced “zero tolerance” speech policies.
- The Pentagon’s crackdown on service members’ posts—and the chilling gray area between personal opinion and professional consequence.
- Why communicators must recognize that every word carries weight, every platform is a stage, and every policy has teeth.
- The fine line between accountability and overreach—and what fairness actually looks like in a polarized digital age.
The September takeaway? Speech has consequences. Some create clarity. Others create chaos. The difference lies in whether words are used to connect or to divide.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
Outrage isn’t new, but the way it plays out in 2025 feels like a full-time industry. This week, it’s Phillies fans brawling over a foul ball, a CEO swiping a signed hat at the US Open, Bruce Willis’ family facing judgment in a Diane Sawyer interview, and American Eagle cashing in on controversy with its headline-grabbing campaign.
Here’s the problem: every headline slaps the same word on these stories—backlash. But backlash and blowback aren’t the same thing. If you don’t know the difference, you’re missing the real story.
In this episode:
- The Phillies “Ball Snatch” dad who turned a viral mess into a lesson in staying calm.
- The US Open “Hat Grab” CEO who folded fast—and why it saved his business.
- Bruce Willis’ family’s media strategy, turning online judgment into strategic storytelling.
- American Eagle’s outrage marketing proves that some brands script backlash into their budget.
- Why the age of the public apology is over—and what leaders are doing instead.
The September takeaway? Backlash reveals character. Blowback reveals strategy. And knowing which one you’re seeing could be the difference between chaos and control.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
A shooting inside a Minneapolis church during a back-to-school Mass left two children dead and several others injured. The Annunciation Catholic School community was shattered. The country watched. And almost immediately, public officials and school leaders stood in front of microphones, tasked with speaking into heartbreak.
In this episode, examining what was said—and how it was said—during the press conferences that followed.
Joining the conversation with Molly is Greg Floyd, evening anchor and investigative reporter at WRGB-TV in Albany. A six-time Emmy winner with multiple Edward R. Murrow Awards, Greg brings deep experience in live coverage, newsroom leadership, and the complexity of reporting local stories with national weight.
Together, we break down the structure, tone, and delivery of each speaker—from elected officials to faith leaders—and explore what communicators can learn from how these moments were handled.
What We Cover:
- The context behind the headlines: children, a church, and the first week of school
- Mayor Jacob Frey’s restrained approach, and why one line (“These children were praying”) shaped the narrative
- Police Chief Brian O’Hara’s directness, structure, and use of the repeated-question technique
- Principal Matt DeBoer’s calm, clarity, and emotional authority—including a powerful reflection on older students protecting younger ones
- The possible public misstep by Archbishop Bernard Hebda, and the risk of correcting others in a crisis moment
- How local media elevated the story’s tone, and why Twin Cities press markets matter in national perception
- The visual language of crisis: from rolled-up sleeves to school-branded t-shirts
- Why the absence of scripts—and the presence of emotion—can carry more weight than any prepared statement
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
The Breakdown:
The first move most people make in a crisis is often the one that causes the most damage. It happens when emotion outruns strategy, and the brain mistakes public pressure for personal danger. The result is impulsive action, usually in the form of a rushed post, a scrambled statement, or a desperate attempt to make the backlash go away. But the real problem isn’t public. It’s neurological.
This episode explains why the body’s threat response takes over during high-stakes moments, and how that hijack shuts down the very part of the brain responsible for leadership, regulation, and long-term thinking. It’s not about judgment. It’s about biology.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
Taylor Swift didn’t just pop onto her boyfriend’s New Heights podcast for fun. She executed a masterclass in brand strategy. With over 16 million views and endless headlines, her first-ever appearance alongside Travis and Jason Kelce wasn’t casual. It was calculated.
In this episode of The PR Breakdown with Molly McPherson, a look at the strategy behind the appearance. Why it mattered, what Swift accomplished, and how it ties into her broader narrative of album rollouts, relationship optics, and reputation management.
What You’ll Hear About in This Episode
- The Optics: Why Swift’s on-camera presence, couple dynamics, and emotional stories humanized her brand at just the right time.
- Message Control: How choosing New Heights over legacy media gave her total control of the conversation.
- Redirection Strategy: How this appearance quietly shifted headlines away from Blake Lively’s legal mess and back onto Swift’s album.
- Cross-Brand Boost: Why this was just as beneficial for the Kelsey brand as it was for Swift.
- The Long Game: How this single appearance sets up Taylor’s reputation, her relationship, and her album narrative for the months ahead.
Why This Episode Matters
Swift’s appearance is a case study in modern communication—blending personal storytelling, platform control, reputation management, and viral timing. It’s the kind of move every communicator, marketer, and leader should pay attention to.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
This week’s PR Breakdown isn’t about a corporate crisis or a press release gone wrong. It’s about satire — and the way it forces a reaction.
In the latest season of South Park, Matt Stone and Trey Parker have turned their aim on the Trump administration, DHS Secretary Kristi Noem, and the culture of punditry. It’s not subtle. It’s not sanitized. And it’s definitely not for the thin-skinned.
The second episode, “Got a Nut,” skewers both sides of the aisle while delivering a masterclass in what happens when satire hits a nerve. The White House called the show “irrelevant” — a statement that instantly proved the opposite. Noem leaned into the joke publicly, then undercut herself in interviews. And Charlie Kirk tried to be in on the humor while still nursing the sting.
Here’s what I cover in this episode:
- Why this season of South Park is landing harder than most political commentary
- The specific targets in Episode 2, and the satirical tactics behind them
- How public figures misplay their responses to being parodied
- Why defensiveness is the loudest admission of relevance
- The crisis takeaway: When satire calls you out, your response matters more than the joke
Satire works because it holds up a mirror. In PR, what you do next decides whether people see the reflection as truth or just a caricature.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
Justin Timberlake ended his tour and dropped a bombshell on Instagram—he’s been battling Lyme disease. The post was emotional, reflective, and full of gratitude. But was it also a PR move?
In this episode of The PR Breakdown, examining the timing, language, and strategy behind Timberlake’s statement and why it dropped when it did. This isn’t about questioning the diagnosis. It’s about asking the right questions, like why fans were left disappointed for months and only got an explanation after the final show.
In this episode:
- The fan backlash that built up across Europe
- Why the statement reads polished but not personal
- What it omits and why that matters
- The PR blueprint behind celebrity health reveals
- How Justin Bieber ran the same play in 2020
- Timberlake’s pattern of silence and reinvention
You can believe the pain and still question the play. Especially when the timing is perfect and the message lands just right.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
After NPR called me to weigh in on the Coldplay concert scandal and Astronomer’s new viral ad starring Gwyneth Paltrow, a listener to the time to email to call me a “fussbucket.”
You know what? I’ll take it.
Because here’s the thing: clever marketing isn’t a substitute for accountability. In this epsiode ofThe PR Breakdown, I explain why Astronomer’s ad (produced by Ryan Reynolds’ Maximum Effort and fronted by Gwyneth Paltrow) is a classic case of PR deflection wrapped in celebrity glitter.
This episode unpacks:
- Why the real problem was never the kiss—it was the CEO-HR power dynamic
- The danger of turning ethical breaches into punchlines
- How Maximum Effort’s fastvertising campaign misread the assignment
- What leadership accountability actually sounds like (hint: not “we’ve become a household name”)
Want to learn what separates a temporary distraction from a lasting reputation hit? This episode is for you.
Mentioned in the episode:
-
"5 PR Lessons from the Coldplay Concert That Took Down a CEO" - Molly McPherson, Substack (July, 23, 2025)
-
"The Coldplay Concert Scandal That Took Down a CEO" - PR Breakdown podcast (July 23, 2025)
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
Seventy thousand five hundred twenty-one.
That’s how many news stories included Andy Byron’s name after one juicy Jumbotron moment at a Coldplay concert. In this episode of The PR Breakdown, dissecting how a viral moment spiraled into a corporate PR disaster that exposed a CEO, an HR chief, and a total breakdown in communication control.
What made this story explode? Not just the video, but the silence that followed a hoax.
Molly breaks down the viral ingredients:
- A real-life HR entanglement caught on camera
- Fake apologies and fake wife statements
- A tech company scrambling to fact-check a fake statement
- And a resignation that came too late to stop the damage
It’s a live case study in digital PR failure, and a warning for anyone who thinks “it will pass" is a good crisis response strategy in 2025.
Mentioned in the episode:
- "Astronomer finally releases a statement." - @MollyBMcPherson, TikTok, July 17, 2025
- "When national television outlets ask for comment before the Novocaine wears off." - @MollyBMcPherson, TikTok, July 16, 2025
- "TikTok-famous PR strategist accurately predicts outcome of Coldplay CEO fiasco." - @MollyBMcPherson, TikTok, July 16, 2025
- TikTok-famous PR strategist accurately predicts outcome of Coldplay CEO fiasco - Fox News, July 19, 2025
- "Tell-tale signs for spotting a fake press or media statement. PR lessons from the fake "Andy Byron" and "Megyn Byron" statements." - @MollyBMcPherson, TikTok, July 22, 2025
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
When the flood came, the warnings didn’t. In this episode, a deadly cascade of communication breakdowns and the consequences of delay. At least 129 people are dead, with dozens still missing, after historic flash flooding swept through central Texas. The timeline reveals a gap between federal alerts and local action. Lives were lost in those hours.
We examine what went wrong, why the local warning system never materialized despite years of requests, and how messaging from state and national leaders continues to fail the public in real-time. From delayed sirens to political deflections, this is a story about infrastructure, accountability, and the high cost of silence.
Plus: the Camp Mystic aftermath, FEMA’s delayed deployment, the governor’s football analogy, and the backlash to a viral video that reframed the tragedy through race and privilege.
The floodwaters receded. The questions haven’t.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
July appears quiet. It isn’t.
This episode outlines why summer is a high-risk period for reputation management. With newsroom staffing reduced and audience attention low, deeper stories start brewing. Reporters have more time. Leadership is often distracted. That’s when reputational cracks start to widen.
The timing is rarely accidental. Many of the biggest PR crises in recent years—from Lizzo’s lawsuit to Drew Barrymore’s strike backlash—began simmering in July and erupted by September.
What’s covered:
- How reduced oversight and lower engagement create space for reputational damage
- The patterns behind summer stories that spiral
- Case examples including Diddy, Cuomo, Barrymore, Lizzo, Fallon, Baldoni, and Lively
- The role of social media in sustaining backlash
- Why July is a critical window for transparency, not silence
Also featured: a breakdown of how MuckRack supports proactive monitoring and sentiment tracking.
Referenced Stories:
- Sean Combs trial
- Andrew Cuomo's primary upset
- Lizzo legal fallout
- Writers strike flashpoints
- Celebrity missteps and media strategy
Key takeaway:
July is not the time to disappear. For anyone managing a sensitive narrative, this is the moment to speak before being spoken about.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
In this live edition of The PR Breakdown, Molly McPherson is joined by Warren Weeks and John Perenak, the hosts of the Reputation Town podcast, to explore the widening gap between journalism and public trust. The conversation centers on CNN’s Jake Tapper and his new book with Alex Thompson, Original Sin: President Biden's Decline, Its Cover-Up, and His Disastrous Choice to Run Again.
Is this book a mea culpa? A career pivot? Or a strategic move to rebuild credibility?
- The reputation strategy behind Tapper’s timing
- Whether journalists should profit from stories they once protected
- How media control is shifting from legacy outlets to podcasters and independent creators
- Why access journalism is losing public trust
- The pressure journalists face when reporting truth conflicts with institutional loyalty
This episode is not just about one book or one anchor. It’s about the changing role of journalism, the rise of independent media, and the challenge of earning trust in today’s media environment.
If you work in communications, follow the news closely, or just want to understand what’s really happening behind the headlines, this conversation is for you.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
Tyler Perry is facing a $260 million sexual harassment lawsuit from actor Derek Dixon—and his legal team wasted no time calling it a “scam” and “shakedown.” That move may work in court. It won’t hold up in the court of public opinion.
In this episode, I break down:
- How aggressive legal statements create reputational damage
- Why pattern recognition is the biggest risk to Perry’s brand
- The Christian Keyes video circulating online and its unspoken implications
- What Perry’s team should have said instead—and why it matters
From the “Lizzo Effect” to the gap between legal and reputation risk, this is a classic case of what happens when a billion-dollar brand forgets that beloved status is earned—and easily revoked.
Strategic Takeaway: Defensive desperation destroys trust faster than the allegation itself.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
A $400 million defamation lawsuit, a full dismissal from a federal judge, and reputations still in question. This week, we’re breaking down the legal loss—and PR fallout—of It Ends With Us director Justin Baldoni’s case against Blake Lively, Ryan Reynolds, and their team. Spoiler: no one comes out clean.
This episode goes beyond the legal headline to unpack what really happens when public figures weaponize defamation law to manage backlash. We cover:
- Why most defamation suits fail
- What the law protects—and what it doesn’t
- The reputational risks of suing to “fix” a story
- And what Blake Lively’s post-verdict statement didn’t say out loud
If you’ve ever asked, “Should I sue for defamation?”—this episode is your answer. (And I’ve got a resource for you if you’re still not sure.)
Mentioned in the episode:
- Should You Sue for Defamation? (Fillable Decision Tree for paid subscribers): PRBreakdown.Media
- Social Media Hints At Reasons Behind 'It Ends With Us' Cast Rift, Forbes.com (Aug. 12, 2024) Molly McPherson
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
This week delivered a crash course in reputational damage. From a celebrity divorce to a DOGE(Y) dodge, and newsroom blowback, this episode highlights five real-time PR failures that exposed deeper internal fractures.
Mentioned in this episode:
- Hugh Jackman & Deborra-Lee Furness: When a “conscious uncoupling” narrative veers into betrayal
- Jeff Bezos & Lauren Sánchez: The media quote provided about their pre-wedding press tour. Previous episode for context: (Houston, Gayle King and Crew Have a Problem: Blue Origins PR Free Fall)
- Elon Musk: His pivot away from Trump raises eyebrows.
- Jake Tapper: CNN’s anchor (and one crisis communicator) faces the heat from the release of Original Sin.
- Delta Airlines: A viral in-flight moment that struck the wrong chord.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
Jake Tapper’s new book Original Sin: President Biden's Decline, Its Cover-Up, and His Disastrous Choice to Run Again is making headlines; not just for what’s in it. The backlash, the omissions, the PR fallout—it’s all part of a larger failure in messaging that started long before the first leak.
In this episode, I’m breaking down the five communication sins at the core of the Biden cover-up. It’s not about politics. It’s about power, spin, and what happens when leaders forget that concealment is not strategy.
You’ll hear:
- The five sins: from silencing to muting the messenger
- The Tapper media tour misfire
- Why crisis spin can’t beat truth—even with a teleprompter
- How these same mistakes show up in boardrooms, campaigns, and C-suites
This isn’t about politics or who you voted for. It’s about what not to do when people are watching...and when they’re not.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
This episode examines the sharp edge of celebrity scandal and why some reputations teeter over the cliff while others, against the odds, manage a comeback. With Sean Combs (Diddy) serving as the case study, this episode reveals PR moves public figure make when they are close to the edge of the “reputation cliff.”
Comparing a trio of notorious comebacks and collapses—Robert Downey Jr., Tiger Woods, Ellen DeGeneres—the episode shares how two made it through the crisis while one fell victim to it.
In this episode:
- The three signals a brand or person is beyond repair
- Why apologies and silence aren’t equal
- The harsh truth about when it's too little, too late.
Sources:
- How allegations can impact Combs' Reputation, NBC News, May 14, 2025
- Brands! Take a Stand! But Do So With Caution, You.Gov, Deepa Bhatia - December 18th, 2018
- Poll: Tiger Woods Hits a Record Low, NY Post, 2009
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
Last week, my daughter graduated from Loyola University Chicago. After years of watching her build a life—on the field, on the sidelines, in the center of the action—she’s stepping into the real world. And like so many graduates right now, she’s walking in with drive, uncertainty, and a digital footprint that started long before her first job offer.
This episode is a message to her—and to every graduate who needs a little direction that’s not sugarcoated. It’s a life list. The same one I’ve given my own kids (sometimes more than once). The same one I use with clients in crisis.
In this episode:
- The top three questions students (and parents) ask me after every keynote
- Why your degree matters less than how well you can read a room
- The habits and mindsets that actually keep reputations intact
- What to say in your first “I don’t know what to do” moment at work
- And the one thing every Gen Z grad needs to hear—especially those shaped by the pandemic years
This is not motivational filler. It’s a real list for the real world. Send it to your grad. Save it for your kid. Or come back to it when your own clarity runs low.
Read the entire list here on my PR Breakdown Substack: What No One Tells New Grads About Crisis Communication (And Life)
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
Bill Belichick has always been a master of control—on the field, in the press, and with his own narrative. But this episode examines how that carefully crafted reputation is unraveling, not because of a fumbled statement, but due to the outsize influence of his much-younger girlfriend, Jordan Hudson.
A viral CBS interview, public statements blaming the media, and confusion about her expanding “professional” role—all illustrate a pattern where the desire to squash uncomfortable questions only fuels more curiosity and suspicion for the current UNC football coach.
Using the latest PR missteps as a case study, the episode spotlights the danger of losing control over the story to someone whose only real credential is main character energy. When boundary issues and amateur crisis management collide, even New England legends risk getting steamrolled by bad optics. The tension between protecting privacy and inviting chaos gets put under the spotlight, challenging listeners to recognize when a message stops being strategy and starts becoming farce.
In this episode:
- The real cost of outsourcing reputation management to someone with minimal experience and maximum influence
- Why blaming the media—and the audience—always backfires, no matter how famous you are
- How losing internal boundaries blurs personal and professional roles, turning even legacy brands into tabloid fodder
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
A football legend avoids the one question everyone’s asking. A Hollywood power couple frames advocacy through a lens that feels just a little too curated. And a trusted draft analyst unravels on-air when his favorite prospect freefalls. This episode covers three high-profile figures—Bill Belichick, Blake Lively, and Mel Kiper Jr.—each caught in a reputational storm of their own making.
The instinct to protect ego is understandable—but it’s also where most people go wrong. When public figures refuse to adapt or acknowledge the obvious, they don’t protect their image—they invite scrutiny. Whether it’s personal relationships, unresolved legal issues, or professional misfires, the damage isn’t just in the mistake. It’s in pretending the mistake doesn’t exist.
- Silence isn't strategy—it’s speculation fuel
- Doubling down rarely works when credibility’s at stake
- The Streisand Effect is still undefeated
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
This episode examines Harvard University’s April 2025 letter rejecting sweeping demands from the Trump administration—an act of resistance that was principled, measured, and strategically precise.
The statement didn’t chase headlines or play defense. It outlined the stakes, drew a legal and ethical line, and delivered a message that stood on mission—not fear.
Listeners will hear a breakdown of how the letter was structured, why it worked, and what it signals for anyone responsible for high-stakes communication. The episode explores how transparency, when guided by values, creates reputational resilience—even under political and public pressure. Essential listening for leaders, communicators, and institutions preparing to face conflict—and determined to do it without flinching.
Key Themes:
- Framing a public statement when the pressure is high
- Avoiding vague language and moral compromise in moments of risk
- Why clarity and conviction are more protective than silence
- Lessons in structure, tone, and timing from Harvard’s strategy
Mentioned in this Episode:
- How Legal Counsel Doomed Leadership At Harvard and UPenn, Molly McPherson (Forbes.com)
- This Is Not Normal: What Harvard's Bold Statements Can Teach Every Leader, Molly McPherson (Substack.com | PRBreakdown.Media)
- Your Guide to Writing a Bold Statement When the Stakes Are High, Molly McPherson (Substack.com | PRBreakdown.Media)
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
A rocket full of high-profile women launched into space, but the real spectacle might’ve been the PR machine that sent it there. From Katy Perry floating with a daisy to Oprah crying on the ground, every moment of Blue Origin’s all-women flight felt like it was choreographed to go viral. It looked empowering on the surface, but the optics raised a bigger question: when the narrative feels off, who gets to push back—and how?
This episode is a smart, strategic walkthrough of how to correct the record without igniting a firestorm. Using a therapist-backed framework from relationship expert Dr. Abby Medcalf, this breakdown lays out the emotional and tactical roadmap to tell someone they’re wrong in a way they’ll actually hear. Because calling out the spin doesn’t have to burn everything down—if you know how to land the message.
What You'll Learn:
- The three-step framework for correcting someone without causing a blow-up
- Why even seasoned communicators get stuck defending bad stories
- How to separate honest feedback from ego-driven pushback
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
In this episode the spotlight is on the unexpected exit of Cristobal Tapia de Vere, the brilliant mind behind the haunting score from the hit HBO series, The White Lotus. This episode examines the emotional and professional tensions that simmer beneath the surface of creative collaborations. Shifts in tone and style aren't just about art—they're about personal identity and control. When those elements clash, trust and communication often become the collateral damage.
Gain insight into how personal grievances can mutate into public challenges, especially in high-stakes environments. This episode serves a lesson about defaulting to raw emotion in times of conflict while offering the key to maintaining strong, resilient relationships.
Key Takeaways:
- Ego and Emotional Decisions: Personal emotions can heavily influence professional outcomes, especially in creative endeavors.
- Private vs. Public Disputes: Addressing disagreements internally before they become public spats is crucial for maintaining professionalism.
- Identity and Compromise: Balancing artistic integrity with audience expectations can lead to creative clashes and severed partnerships.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
The SignalGate fallout isn’t just about an accidental group chat. It’s about the unraveling that happens when powerful people panic, deny, and deflect—all while trying to hold onto credibility in real time. This episode unpacks how a single journalist ended up in a military planning thread with top Trump officials, and why the aftermath says more about the communication breakdown inside the administration than it does about the strike itself. From strategic missteps to ethical high-wire acts, this one’s a case study in what not to do when a digital leak turns into a national headline.
There’s also a deeper layer at play: the psychological and political reasons behind denial, the misuse of secure platforms, and how blame is conveniently passed down the chain. For communicators and leaders, the fallout becomes a cautionary tale—a chance to stress-test your own crisis readiness and rethink what accountability should actually look like when power is on the line.
In this episode:
- Why denial is a weak (but often used) PR strategy in high-stakes situations
- The specific missteps that turned a comms error into a reputational mess
- How secure communication isn’t just an IT issue—it’s a leadership one
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
This episode explores the calculated timing and emotional storytelling behind Meghan Markle’s latest media rollout. With a new Netflix series and curated social media posts emerging alongside headlines about Prince Harry’s visa status, the episode lays out how strategic vulnerability is being used as a crisis communication tool—and why it might not be landing. The episode breaks down the disconnect between brand aspiration and emotional authenticity, and how perceived relatability doesn’t always translate to real connection.
Through the lens of self-disclosure theory and shifting favorability ratings, the episode also points out the risks of manufactured intimacy in the influencer era. Listeners are challenged to consider whether Markle’s approach reflects genuine strategy or reactive PR gloss. And, as always, the conversation expands into the personal: when life feels messy, is being selectively vulnerable helping—or just a way to dodge the harder truths?
In this episode:
- Strategic vulnerability vs. authentic connection—what’s the difference?
- Why Meghan’s content may be polished but still feels emotionally distant
- A lesson from Ina Garten on how humility builds trust better than beige branding
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
The controversy swirling around Disney’s live-action Snow White runs the gamut from casting backlash to political tension. Rachel Zegler’s modern spin on the iconic princess ignited debates over “wokeness,” while leaked photos of diverse actors playing dwarfs gave way to CGI stand-ins, triggering questions about authenticity. Meanwhile, Gal Gadot’s pro-Israel stance and Zegler’s pro-Palestine comments added extra fuel to the fire, turning a simple fairytale remake into a cultural flashpoint.
Disney’s cautious marketing approach suggests an attempt to manage the uproar, but critics wonder if transparency and proactive engagement might have quelled the blowback. The movie itself is drawing early praise, which raises the question: does good storytelling prevail over controversy, or do larger social debates overshadow the final product?
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
In this episode, Molly McPherson takes you behind the scenes of crisis management, starting at SXSW. She reveals how this one single word came up in a week of speaking engagements. A word that can strip away layers of trust, ignite public outrage, and transform everyday moments into high-stakes dramas.
Listen to real-world examples that reveal this word—from the controversial campaign to save a beloved local beaver to the corporate shakeup at Target over shifting DEI commitments. Tune in for an incisive look at how one word is fueling headlines and reshaping public perception in today’s backlash-centric media landscape.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
The 2025 Academy Awards weren’t just about golden statues—they were a golden opportunity to survive a PR crisis. From a rumored affair between two co-stars, resurfaced blackface performances to the growing debate over artificial intelligence in filmmaking, this year’s Oscars put the industry’s ethical dilemmas front and center.
How did major nominees handle the heat? Taking a closer look at how these Hollywood players navigated public backlash and owned—or avoided—their past decisions. These moments aren’t just about damage control; they’re reshaping how audiences view performance, ethics, and storytelling itself. So, can artistry exist without controversy in a world that’s always watching? Let’s unpack it in this episode.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
This is the only thing you have to fear in a crisis. Listen as crisis and reputation strategist Molly McPherson explains what is at the heart of every crisis.
Recorded late on a Friday— moments after her meeting with a client in crisis— Molly checked out the national news headlines looking for a Friday news dump. She wanted to find the common theme between what she heard on that client call and what that headline story revealed.
She found it.
Learn what the secret trigger of every client crisis.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
**The Invisible Machine Behind Celebrity Stories
Overview**In this episode, Molly explores how celebrity stories are crafted and shaped behind the scenes, examining the key players and mechanisms that drive celebrity narratives in media.
Case Studies Discussed
- Meghan Markle's Brand Relaunch
- Taylor Swift/Blake Lively Situation
- Ryan Reynolds & Blake Lively
Additional Resources Mentioned
- Vanity Fair article "American Hustle" (February 2025 edition)
- Previous episode (#299) on Taylor Swift distancing from Blake Lively
- PR Breakdown Substack: prbreakdown.media
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
In this episode of 'The PR Breakdown,' Molly delves into the intricate PR maneuvers and power plays behind the rift between Taylor Swift and Blake Lively. Taylor Swift reportedly feels used in the ongoing legal tussle between Blake Lively, Ryan Reynolds, and Justin Baldoni. The episode covers the strategic leak by Swift's team to distance her from the drama, involving lawsuits over defamation, sexual harassment, and privacy invasion. McPherson explains why timing and reputation management are crucial in such high-profile disputes, and predicts the impact of this crisis on the careers and personal lives of those involved.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
Dissecting the public relations and power dynamics involving three high-profile men who were in the news recently: Donald Trump, Ryan Reynolds, and Jay-Z. Let's take an impartial but critical look at Trump's controversial handling of a tragic plane crash and his divisive politics, Ryan Reynolds' suspected staged paparazzi event amid legal drama with Blake Lively and Justin Baldoni, and Jay-Z's recent PR moves amidst serious legal troubles coinciding with Beyonce's Grammy win.
The episode also covers various manipulative tactics seen in these cases and provides advice on recognizing and dealing with power imbalances in personal and professional relationships.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
In this explosive episode, we delve into a Hollywood controversy grabbing headlines after a simple voicemail reignited the full-blown power struggle between Justin Baldoni, Blake Lively, and Ryan Reynolds. Molly reveals how Reynolds' carefully crafted public image might be cracking under the pressure of mounting allegations and legal battles between his wife and Justin Baldoni.
Listen to several key developments in this unfolding drama:
- Reynolds' strategic public appearances and speeches suggest a calculated effort to maintain narrative control despite growing controversy
- Blake Lively's position within her high-profile marriage comes under scrutiny as allegations of control and influence surface
- Justin Baldoni emerges as an unlikely hero in this David vs. Goliath narrative, potentially transforming his career through the controversy
- Parallels emerge between this real-world drama and themes from Colleen Hoover's fictional works, particularly regarding domestic dynamics
- The implications of this scandal promise to reshape Hollywood's power structure and how celebrity PR crises are managed going forward
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
In this episode of The PR Breakdown, diving into Donald Trump’s second inaugural address and breaking down the PR strategies, rhetorical moves, and media messages woven throughout. From the decision to move the ceremony indoors to Trump’s subdued, teleprompter-driven delivery, the address was a masterclass in image-conscious storytelling. He leaned heavily into his narrative as the avenging hero, divinely chosen to save America—rhetoric that fires up his base but leaves communicators with plenty to dissect when it comes to the risks of divisive messaging.
Let's also get into the visuals—like Melania’s now-iconic hat and the up-close, tightly framed setting that gave the event a different vibe. Add in some eyebrow-raising claims (hello, "Manifest Destiny" and renaming the Gulf of Mexico), and we’ve got a lot to unpack about how these choices shape public perception. Love him or hate him, this address is full of lessons for anyone working to craft messages that stick. Let’s get into it!
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
The episode examines the mismanagement of communication during the recent LA wildfires, focusing on Mayor Karen Bass's absence during the crisis and the subsequent erosion of public trust. Key lessons in crisis communication emphasize the need for transparency, empathy, and accountability from leaders facing critical situations.
• Analysis of Mayor Bass's timeline during the wildfires
• Discussion on the impact of her international travel
• Examination of communication failures and trust erosion
• Connection made between budget cuts and fire response
• Overview of public reactions and online petitions for resignation
• Key lessons for leaders in crisis communication
• Importance of empathy and transparency in restoring trust
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
Amid the glamorous yet ruthless world of Hollywood, Blake Lively and Justin Baldoni find themselves embroiled in a high-profile legal battle stemming from the adaptation of Colleen Hoover’s novel, “It Ends With Us.” The episode explores the tangled web of celebrity relations, PR strategies, and serious allegations of misconduct that threaten to overshadow their professional endeavors and alter the public's perception of both stars.
• Overview of the legal feud between Blake Lively and Justin Baldoni
• The role of social media in shaping public opinion
• Ryan Reynolds’ impactful presence in the narrative
• Analysis of the sexual harassment claims made by Lively
• Discussion on PR tactics and their ethical implications
• The fallout from the New York Times article detailing the smear campaign
• Exploring themes of power dynamics and accountability in Hollywood
• Reflection on whether lawsuits can salvage deteriorating reputations
Do you think lawsuits solve reputation problems? Will the reputation problems of Justin Baldoni and Blake Lively be solved by these lawsuits, or do they just pour gasoline on the fire?
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://mollymc...
They’re back and ready to dissect the year’s biggest communications fiascos. I’m joined by Warren Weeks and John Perenack, my Candian colleagues in crisis behind the Reputation Town podcast, to break down 2024’s most cringe-worthy PR disasters. We’re talking about brand meltdowns, public figures who just couldn’t keep it together, and major corporations fumbling their way through social backlash. From outrageous missteps to the frantic damage control that followed, you’ll hear why these moments matter—and how they’ve changed the game for everyone trying to stay ahead of the chaos.
This isn’t your standard highlight reel. We’re peeling back the layers and diving into what sparked each scandal, what really set people off, and how organizations tried (or failed) to make it right. It’s all about shining a light on what worked, what flopped, and what we should keep in mind for the future. Grab your headphones and get ready for an honest, insightful, and refreshingly down-to-earth look at the year’s most unforgettable PR train wrecks.
And by the way, if you want to stay ready for any crisis, head to mollymcpherson.com/crisis-checklist and grab your free Crisis Response Checklist. Trust me, it’s a resource every communicator needs.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
- TikTok: @mollybmcpherson
- Patreon: Patreon.com/mollymcpherson
- Connect with Molly: pillar.io/mollymcpherson
© 2024 The PR Breakdown with Molly McPherson
Is Jay-Z truly a victim? Or is this a masterful PR strategy?
This episode analyzes Jay-Z’s bold statement denying recent allegations and the strategy behind his fiery words. Hear how Jay-Z frames the accusations as absurd and meritless while directly aiming at attorney Tony Buzbee in a battle of wits and egos. It also looks at Beyonce’s PR strategy and speculates on how the couple might handle high-profile events like the Grammys. The episode includes exclusive clips from Molly’s recent interview with Access Hollywood.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
- TikTok: @mollybmcpherson
- Patreon: Patreon.com/mollymcpherson
- Connect with Molly: pillar.io/mollymcpherson
© 2024 The PR Breakdown with Molly McPherson
When controversies swirl, smart PR can turn turbulence into triumph. In this episode, dive into how Universal Pictures and the Wicked team transformed five headline-grabbing challenges into opportunities to strengthen the film’s buzz and audience trust.
Scandals, Salaries & Strategy: From love triangles to pay gap rumors, discover how they tackled the drama with finesse.
Tweets, Trends & Two-Part Twists: See how a two-part release and resurfaced tweets were spun into narrative wins.
Crisis Lessons Worth Singing About: Uncover key strategies to engage stakeholders and turn outrage into standing ovations.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
- TikTok: @mollybmcpherson
- Patreon: Patreon.com/mollymcpherson
- Connect with Molly: pillar.io/mollymcpherson
© 2024 The PR Breakdown with Molly McPherson
The Zach Bryan and Brianna "Chicken Fry" LaPaglia breakup has become a masterclass in contrasting PR strategies, pitting traditional celebrity discretion against modern social media transparency. As country music star Bryan maintains careful control through cryptic messages and measured statements, Barstool Sports personality LaPaglia takes the opposite approach, sharing raw, emotional details about their relationship and its end.
Their public split crystallizes a pivotal moment in celebrity PR, where old-school privacy collides with new-age authenticity. The drama intensified with revelations about Bryan's presence on exclusive dating app Raya and LaPaglia's explosive claims about a potential non-disclosure agreement, sparking broader conversations about power dynamics in modern celebrity relationships.
Key Moments & Themes:
- The strategic silence vs. radical transparency debate in celebrity PR
- Allegations of an NDA request and its implications for relationship power dynamics
- Bryan's carefully controlled messaging versus LaPaglia's unfiltered storytelling
- How social media has transformed the way public figures navigate personal crises
- The role of platform choice in shaping public narrative (traditional media vs. social platforms)
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
- TikTok: @mollybmcpherson
- Patreon: Patreon.com/mollymcpherson
- Connect with Molly: pillar.io/mollymcpherson
© 2024 The PR Breakdown with Molly McPherson
In this crossover episode of The PR Breakdown, a therapy session of sorts into the world of entitlement, both online and off. Starting with the TikTok pajama drama—where influencers Cecily and Samantha Bachman faced backlash for launching $98 holiday pajamas—breaking down why their PR apology fell short.
The episode discusses the psychology of entitlement and explains why we hear defensiveness and over-explaining in PR and everyday responses.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
- TikTok: @mollybmcpherson
- Patreon: Patreon.com/mollymcpherson
- Connect with Molly: pillar.io/mollymcpherson
© 2024 The PR Breakdown with Molly McPherson
Martha Stewart's Netflix documentary unpacks her biggest PR battles and delivers a masterclass in reputation repair. From that infamous CBS salad interview to the $45,000 ImClone stock trade that sent shockwaves through her empire, the documentary reveals the real story behind Martha's headlines. Learn how her lawyers' tight-lipped strategy backfired, why she stopped dating Anthony Hopkins, and how she's transformed her perfectionist reputation from a liability into an asset. Get the inside scoop on why this isn't just another celebrity documentary - it's a strategic PR move that proves sometimes the best defense is simply owning who you are.
Key moments:
- The CBS interview that became a pre-meme meme
- How James Comey turned a stock trade into a billion-dollar crisis
- Martha's unfiltered take on her legal troubles
- The Anthony Hopkins dating revelation
- Behind-the-scenes footage showing classic Martha perfectionism
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
- TikTok: @mollybmcpherson
- Patreon: Patreon.com/mollymcpherson
- Connect with Molly: pillar.io/mollymcpherson
© 2024 The PR Breakdown with Molly McPherson
It's a special episode featuring Molly's conversation with Canadian PR experts Warren Weeks and John Perenack from the Reputation Town podcast. Just days before the 2024 presidential election, they break down the most talked-about PR moves and media strategies shaping this historic race.
Episode Highlights
- Analysis of Trump's McDonald's publicity stunt in Pennsylvania
- The "garbage" rhetoric war between campaigns
- Jeff Bezos and the Washington Post's controversial no-endorsement decision
- Why traditional denial strategies are failing in the social media era
- Rising distrust in mainstream media and its impact on campaign messaging
- Our predictions for Election Day 2024
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
- TikTok: @mollybmcpherson
- Patreon: Patreon.com/mollymcpherson
- Connect with Molly: pillar.io/mollymcpherson
© 2024 The PR Breakdown with Molly McPherson
Behind the Scenes with Dr. Abby: Celebrity Relationships, Loyalty, and Reputation in the Spotlight
This week’s PR Breakdown Live episode on Patreon takes a deep dive into celebrity relationships, loyalty, and the challenges of managing public perception. With Dr. Abby Metcalf joining as a special guest, this lively discussion covers how fame and success impact high-profile relationships, what drives public reputation, and the complexities that unfold when loyalty and fame collide.
Episode Highlights:
- Celebrity Relationships and Fame: Dr. Abby shares insights on why high-profile figures often face unique relationship challenges, covering famous couples such as:
- Patrick and Brittany Mahomes – How their relationship evolved from high school sweethearts to a branded partnership.
- Shaquille O’Neal and Snoop Dogg – Examples of loyalty in long-term relationships amidst public careers.
- Jon Bon Jovi – Insights on long-term celebrity marriages and why some last despite the spotlight.
- Infidelity and Opportunity in Hollywood: A look into why fame often leads to temptation, featuring:
- Bruce Springsteen, Justin Hartley, Ethan Slater – When fame tests loyalty.
- Bill and Melinda Gates, Jeff Bezos and Lauren Sanchez – Dr. Abby discusses why many high-profile breakups happen later in life, touching on the concept of “gray divorce.”
- Public Reputation and Redemption: A discussion on reputation management, with a focus on:
- Ellen DeGeneres – Molly’s take on Ellen’s career shifts, her latest Netflix special, and how handling public perception impacts her legacy.
- Upcoming Masterclass on Managing Online Backlash: A sneak peek into the November 6th masterclass focused on handling backlash and protecting brand reputation, designed for communication professionals and anyone facing public scrutiny.
For more exclusive content, weekly insights, and live discussions, listeners are invited to join the Patreon community for full access to PR Breakdown Live.
Join us next week for more expert PR insights and behind-the-scenes stories!
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
- TikTok: @mollybmcpherson
- Patreon: Patreon.com/mollymcpherson
- Connect with Molly: pillar.io/mollymcpherson
© 2024 The PR Breakdown with Molly McPherson
This episode of The PR Breakdown explores whether individuals and organizations should always respond to reporters' inquiries. She presents a nuanced view of media engagement, highlighting key considerations before agreeing to an interview. The episode outlines three critical questions to guide this decision.
The episode includes real-life anecdotes from Molly's work and stresses the importance of understanding the media landscape, preparing adequately, and sometimes choosing to decline media opportunities to safeguard one's brand.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
- TikTok: @mollybmcpherson
- Patreon: Patreon.com/mollymcpherson
- Connect with Molly: pillar.io/mollymcpherson
© 2024 The PR Breakdown with Molly McPherson
In this episode of The PR Breakdown, we take a deep dive into the high-stakes PR strategy of a "100% Denial." This approach has long been used by celebrities, politicians, and public figures when facing serious accusations. But is it still a smart move in today’s social media-driven world?
We explore multiple examples of how this strategy plays out and examine why some public figures—like Garth Brooks, Lizzo, Prince Andrew, and Lance Armstrong—chose the denial route. Is it a legal necessity, or does it invite more trouble down the line? Breaking down why total denial can create significant risks, especially in an age where accountability is amplified through the media and social platforms.
From legal consequences to reputational fallout, this episode highlights how a denial strategy can quickly backfire without care and empathy.
Mentioned in This Episode:
- Garth Brooks' legal team’s denial strategy against sexual assault allegations
- Lizzo's PR crisis over harassment and abuse claims by former dancers
- Prince Andrew’s disastrous 2019 BBC interview about his connection to Jeffrey Epstein
- Lance Armstrong’s decade-long denial of using performance-enhancing drugs
- The risks of aligning solely with legal strategies in public crises
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
- TikTok: @mollybmcpherson
- Patreon: Patreon.com/mollymcpherson
- Connect with Molly: pillar.io/mollymcpherson
© 2024 The PR Breakdown with Molly McPherson
In this episode of The PR Breakdown, digging into the PR crisis surrounding country music legend Garth Brooks. Two days before sexual assault allegations against him surfaced, Brooks posted a seemingly wholesome photo with his wife, Trisha Yearwood. Coincidence?
Maybe not.
Exploring how the couple is strategically handling the allegations in public, breaking down their moves and drawing parallels to familiar PR playbook tactics used by other high-profile figures. With serious accusations brought forward by a former makeup artist, Brooks' legal and PR teams are in full defense mode. The episode sheds light on the strategies of denial, diversion, and discreditation often used in such cases, questioning whether these methods will hold up in today’s environment of increased accountability.
Mentioned in the Episode:
- Garth Brooks Instagram: Habitat for Humanity post
- Garth Brooks Instagram: Las Vegas Concert
- Trisha Yearwood's real estate listing.
- Episode 282: Scandal Season: Why September Sparks Media, Celebrity, and Political Firestorms.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
- TikTok: @mollybmcpherson
- Patreon: Patreon.com/mollymcpherson
- Connect with Molly: pillar.io/mollymcpherson
© 2024 The PR Breakdown with Molly McPherson
September marks the beginning of scandal season, when politicians, celebrities, and the media heat up with controversy. In this episode, we break down the crisis communication tactics used by high-profile figures, focusing on New York City Mayor Eric Adams and his response to federal charges of bribery and fraud.
We take a closer look at Adams’ video statement and compare it to strategies used by former President Bill Clinton during the Monica Lewinsky scandal and former New York Governor Andrew Cuomo as he faced sexual harassment allegations. The language, optics, and emotional appeals in these public appearances reveal a shared crisis playbook: denial, deflection, and controlling the narrative through video.
Mentioned in this episode:
- Breakdown of Eric Adams’ video response
- Bill Clinton’s 11-word denial
- Andrew Cuomo’s blend of denial and emotional appeal
- Strategic timing of scandals in September and October
Whether you’re a PR professional or just fascinated by how public figures manage high-stakes scandals, this episode is packed with essential lessons in crisis management. Tune in to learn how these politicians use crisis communication to shape their public image—and their legacy.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
- TikTok: @mollybmcpherson
- Patreon: Patreon.com/mollymcpherson
- Connect with Molly: pillar.io/mollymcpherson
© 2024 The PR Breakdown with Molly McPherson
What happens when high-profile figures like RFK Jr., Sean Combs, and Muhammad Al-Fayed find themselves at the center of public scandals? This episode unpacks the unsettling truths behind RFK Jr.'s sexting affair with political reporter Olivia Nuzzi, exploring how his wife Cheryl Hines' glamorous appearance at Milan Fashion Week might be a strategic distraction. We delve into the ethical implications of such behavior and the vital role transparency and accountability play in maintaining public trust.
We also turn our attention to Muhammad Al-Fayed and the accusations of abuse linked to his time as the owner of Harrods. By drawing comparisons to notorious figures like Jeffrey Epstein and Harvey Weinstein, we highlight the systemic abuse of power and the resultant legal and personal crises. Wrapping up, we provide essential lessons in reputation management, offering practical strategies to navigate similar PR challenges while stressing the importance of staying genuine and thoughtful. Whether you're in the PR industry or just intrigued by the complex lives of the powerful, this episode is packed with insights you won’t want to miss.
Mentioned in this episode:
- A statement from Harrods in relation to its former Chairman and owner Mohamed Al Fayed
- Molly on TikTok: Analysis of the Harrods' Statement Regarding Mohamed Al-Fayed
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
- TikTok: @mollybmcpherson
- Patreon: Patreon.com/mollymcpherson
- Connect with Molly: pillar.io/mollymcpherson
© 2024 The PR Breakdown with Molly McPherson
In this episode of The PR Breakdown with Molly McPherson, Kate Middleton’s health update video is more than just an announcement. It’s a masterclass in PR, packed with hidden symbolism and subtle storytelling designed to reshape the public perception of the royal family.
Uncover ten key meanings behind the visuals, from Kate in the driver’s seat to the color blue, and explore how Kate and William are distancing themselves from Harry and Meghan as they face ongoing branding challenges.
Mentioned in this episode:
- A Message from Catherine, The Princess of Wales | September 2024(YouTube.com)
- Inside The Kate Middleton Crisis And The Silence At Kensington Palace (March 15, 2024, Molly McPherson, Forbes.com)
- Princess Kate Video Was A New Move In The Royal PR Game: Did It Work? (March 21, 2024, Molly McPherson, Forbes.com)
- Identifying the red flags usually spotted in a PR crisis. A royal case study. (tiktok.com/mollybmcpherson)
- A look at kill notices after it was reported that several major news agencies recalled a photo of Catherine, Princess of Wales, and her kids distributed by Kensington Palace for UK Mother's Day. (tiktok.com/mollybmcpherson)
- Princess Kate shared her cancer diagnosis and treatment in a moving video. It was a powerful lesson in courage and transparency about how to balance privacy with the public's need for privacy. Communication in tough times: what worked and what we learned. (tiktok.com/mollybmcpherson)
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
- TikTok: @mollybmcpherson
- Patreon: Patreon.com/mollymcpherson
- Connect with Molly: pillar.io/mollymcpherson
© 2024 The PR Breakdown with Molly McPherson
In this episode of The PR Breakdown, we'll delve into the fascinating world of celebrity PR and dissect one of the most strategic PR moves we've seen lately: the rumored breakup between Travis Kelce and Taylor Swift. However, as Molly suggests, things may not be as they seem.
Key Points Covered:
- The Rumored Breakup: Before the Kansas City Chiefs season opener, rumors swirled about a leaked breakup contract between Travis Kelce and Taylor Swift. But Molly takes a closer look, questioning the timing and the authenticity of the supposed "leak."
- PR Trial Balloon: Molly explains the concept of a PR trial balloon, theorizing that Kelce’s PR team orchestrated this fake breakup to gauge public reaction and generate media attention. By doing so, they secured a strategic win for Kelce's brand, the NFL, and Taylor Swift.
- Social Media's Role: How platforms like TikTok fueled the fire, and how Swifties, known for their loyalty and passionate defense of Taylor, reacted to the news.
- Behind the Scenes: Molly shares her personal experience of how she first heard about the breakup and her initial thoughts that this PR move had all the hallmarks of a carefully crafted stunt.
- The PR Firm's Role: With insights into Fullscope PR, the agency handling Kelce’s public relations, Molly explores their history of crafting headlines and how the agency's co-founders may have leveraged this situation to keep their client front and center.
- Impact on Icon Status: Molly discusses how PR isn't just about fame or money, it's about controlling the narrative and managing reputation—particularly for someone like Taylor Swift, who aims for iconic status.
- What We Can Learn: The episode wraps up with Molly’s key takeaways on how a well-timed, well-executed PR strategy can turn a potential crisis into an opportunity.
Mentioned in the episode: How Travis Kelce’s PR Team Turned A Fake Breakup Into A Win (Forbes.com)
Next Week’s Episode: Tune in next week as Molly breaks down the Kate Middleton health update video from Kensington Palace, another example of how PR strategies shape what we see in the media.
If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with fellow PR enthusiasts. For more insights into PR moves and celebrity stunts, follow Molly on TikTok and check out her Patreon for exclusive deep dives into the stories that often go unnoticed.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
- TikTok: @mollybmcpherson
- Patreon: Patreon.com/mollymcpherson
- Connect with Molly: pillar.io/mollymcpherson
© 2024 The PR Breakdown with Molly McPherson
Episode 278: Courting Public Favor: Jessica Biel & Justin Timberlake
Summary:
In this episode of The PR Breakdown, Molly McPherson analyzes the recent PR moves surrounding Jessica Biel and Justin Timberlake. Following Timberlake’s arrest for a DWI in June 2024, Biel made a rare public appearance with their son at the US Open. Was this just a family outing, or a carefully timed PR strategy to shift the public’s focus from Timberlake’s legal issues?
Molly delves into the key moments of their public image management, examining Biel's balancing act between family privacy and public visibility, Timberlake’s decision to address the DWI on stage during his tour, and the timing of these events. As always, Molly connects the dots between these moves and offers key lessons on how timing and misdirection play crucial roles in public relations crises.
She also shares insights from her TikTok breakdown of these events, explaining why it’s important to own your narrative in times of crisis and how celebrities use strategic timing to manage public perception.
Key Takeaways:
- The importance of timing in managing a PR crisis.
- How public figures use personal moments to shift the narrative and regain control.
- The intersection of transparency, timing, and audience connection in crisis communication.
Mentioned in This Episode:
- Jessica Biel’s rare public outing with her son Silas.
- Justin Timberlake’s June 2024 DWI arrest and his public response.
- PR strategies like timing and misdirection that celebrities use to shape public perception.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
- TikTok: @mollybmcpherson
- Patreon: Patreon.com/mollymcpherson
- Work with Molly: pillar.io/mollymcpherson
Call to Action:
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with friends who love digging into the strategies behind the headlines.
New Episodes Every Wednesday!
More from Molly McPherson:
- Join PR Confidential on Patreon
- Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support.
- Linktree
- TikTok
- Twitter/X
- YouTube
- Listen and Subscribe to Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2024 Indestructible PR Podcast
‘Who’s holding those strings’: Molly McPherson goes viral on TikTok for decoding celebrity PR strategy. - Boston Globe, Dec. 25, 2023Seeing my name next to the words 'viral' and 'TikTok' is nothing short of terrifying.
In this final episode, the tables are turned when I sit down for an interview with the Boston Globe's Dana Gerber for a feature story highlighting my work as a creator on TikTok. Judging by the comments that appeared alongside the story, I was a hit!
GoodBob
12/25/23 - 8:51PM
Congratulations to Molly on capitalizing on the ‘who could care less ‘ market - good for you!
Okay, maybe not.
This episode reveals the intricate balance of managing one's own public relations in the digital era, especially when personal and professional realms intersect.
More from Molly McPherson:
- Join PR Confidential on Patreon
- Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support.
- Linktree
- TikTok
- Twitter/X
- YouTube
- Listen and Subscribe to Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2024 Indestructible PR Podcast
Journalist and host of the Infamous podcastt, Vanessa Grigoriadis joins Molly as they dive deep into the life, career, and public image of global pop star, Taylor Swift. Vanessa profiled Taylor Swift for Rolling Stone in 2009 right after the release of her second album, “Fearless.” Since then she has been following Taylor from country pop-start to a dominated figure in our culture.
In this episode of the "Allegedly" series, Vanessa and Molly discuss Taylor’s PR from her early days of running her own Myspace to her and Travis Kelce’s full-on PR push, this episode has no blank spaces.
Links:
Follow Vanessa Grigoriadis:
https://twitter.com/vanessagrigor
Vanessa’s Rolling Stone Profile on Taylor Swift:
https://www.rollingstone.com/music/music-country/the-very-pink-very-perfect-life-of-taylor-swift-107451/
Vanessa’s Podcast: Infamous:
https://podcasts.apple.com/us/podcast/infamous/id1652941051
More from Molly McPherson:
- Join PR Confidential on Patreon
- Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support.
- Linktree
- TikTok
- Twitter/X
- YouTube
- Listen and Subscribe to Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2024 Indestructible PR Podcast
This is the inaugural episode of the Indestructible PR podcast series called, Allegedly. In this series, I take a critical look at the PR moves, media narratives, and survival tactics that celebrities use to circumvent a PR nightmare.
On my very first episode of the Allegedly series, we are talking all about Ben Affleck and Jennifer Lopez. From red-carpet appearances to playing the supporting role in each new venture, we break down the calculated decisions that the couple is making behind the scenes to allegedly keep up appearances. Joining me in this episode is relationship psychologist Dr. Abby Metcalf who might be able to offer some insight on where Bennifer 2.0 may be headed.
Mentioned in this episode:
A Quote from Ben Affleck's Howard Stern Show Interview (2021)
https://www.tmz.com/2021/12/15/ben-affleck-drinking-blame-jennifer-garner-trapped-marriage/
Ben Affleck's "addressing" his interview on The Howard Stern Show.
https://youtu.be/g2KKhmgelEw
Abby's podcast, Relationships Made Easy can be found wherever you listen to podcasts.
https://podcasts.apple.com/us/podcast/relationships-made-easy/id1406061656?mt=2
Learn more about Abby:
https://abbymedcalf.com/
More from Molly McPherson:
- Join PR Confidential on Patreon
- Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support.
- Linktree
- TikTok
- Twitter/X
- YouTube
- Listen and Subscribe to Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2024 Indestructible PR Podcast
An episode about the profession of public relations for the practitioners who make it one of the most exciting fields to work in. In this episode, a discussion about the future of the public relations industry with Michelle Egan, APR, Fellow PRSA, and Immediate Past Chair of PRSA. Boasting over three decades of communication experience, Michelle brings a substantial depth of understanding to the evolving PR landscape.
Our conversation covers the significant changes currently shaping the industry, delves into the critical role of PRSA in steering professionals through these dynamic times, and examines the strategic plans that are charting the path forward. This episode is a treasure trove of insights for anyone in the field of public relations, from those just starting their journey to seasoned veterans. Join us as we explore the future of PR, discussing how to effectively navigate the challenges and seize the opportunities within this ever-changing industry.
Learn more about the Public Relations Society of America (PRSA), the nation's leading professional organization serving the communications community.
More from Molly McPherson:
- Join PR Confidential on Patreon
- Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support.
- Linktree
- TikTok
- Twitter/X
- YouTube
- Listen and Subscribe to Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2024 Indestructible PR Podcast
First episode for 2024!
Hey there, PR pros and dedicated listeners! You won't want to miss this special episode where I dive deep into the year that left jaws on the floor with never-ending celebrity drama and crisis. Let's hit the rewind button and explore the twists and turns of 2023's scandalous celeb behavior that kept publicists on their toes and the rest of us following along closely.
Here are your top five most popular episodes of the year. (Thank you, listeners!)
Top Five Episodes:
- Episode 1: This episode was a favorite of mine as well.
- Episode 2: All aboard.
- Episode 3: Dissecting the PR Relationship Rumors
- Episode 4: Apologies, denials, and online disasters.
- Episode 5: An end-of-year favorite with two of my favorite media guys.
More from Molly McPherson:
- Join PR Confidential on Patreon
- Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support.
- Linktree
- TikTok
- Twitter/X
- YouTube
- Listen and Subscribe to Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2024 Indestructible PR Podcast
Let's go behind the scenes of broadcast television, where a former producer joins us to reveal the tricks of the trade. Our guest David McAlpine takes us inside the world of anchors, reporters, producers, and bookers to find out what it takes to be a successful guest on television. Learn how to present yourself confidently and effectively on air so that the reporter doesn't get the upper hand.
Also, analyzing and giving feedback on an interview with a CEO at the center of one of the most significant PR brand crises in history. This episode is a must-listen for anyone looking to master media interaction and shine in the spotlight.
Key Takeaways:
-
- Mastering Media Preparation: Learn the essential strategies for prepping for media appearances. From crafting your story to adeptly navigating surprise questions, we'll guide you through the steps to confidently handle media engagements.
- Navigating Interview Dynamics: Uncover the typical challenges encountered in interviews and how to effectively address them. We'll delve into the dynamics between interviewers and their subjects, offering advice on establishing a strong connection and keeping your cool in high-pressure situations.
- Dressing Right for Media Engagements: Get valuable tips on selecting the perfect outfit for different media settings. We'll discuss the art of creating a television-friendly appearance and the significance of leaving a lasting positive impression on your hosts.
More from Molly McPherson:
- Join PR Confidential on Patreon
- Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support.
- Linktree
- TikTok
- Twitter/X
- YouTube
- Listen and Subscribe to Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2024 Indestructible PR Podcast
Prepare to step back in time to revisit the top PR fiascos of 2023. Diving into the recent and semi-recent mishaps of the year and their enduring impacts. Joining Molly this week to breakdown the top crises of the year are two seasoned media and PR pros - John Perenack and Warren Weeks. This episode covers everything from significant advertising blunders to historical corporate crises. It's a mix of the obvious stories you'd expect on this list as well as some surprises. We're discussing what went down, who got hit the hardest, and what it all means for their reputation and bottom line. This episode really digs into the nitty-gritty of PR and crisis management.
More from Molly McPherson:
- Join PR Confidential on Patreon
- Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support.
- Linktree
- TikTok
- Twitter/X
- YouTube
- Listen and Subscribe to Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2024 Indestructible PR Podcast
The Chicago Blackhawks are in the process of terminating Corey Perry's contract due to unacceptable conduct, as part of addressing broader questions about the organization's culture. This episode examines their approach to managing rumors and controversies, particularly those related to personal conduct. It highlights the importance of developing clear, timely, and empathetic communication strategies to uphold an organization's reputation. The episode analyzes Corey Perry's specific case to illustrate effective crisis management and consistent messaging, emphasizing the need for accountability and empathy. The focus is on balancing transparency with privacy and dignity in professional settings, offering insights into handling such sensitive situations in the field of crisis communication.
Mentioned in the episode: Become a member of the PR Confidential community on Patreon to access exclusive content, including a downloadable guide and bonus podcast on How to Communicate Private News from Your Organization While Protecting Sensitive Information.This resource focuses on navigating the delicate balance between transparency and confidentiality in organizational communication.
More from Molly McPherson:
- Join PR Confidential on Patreon
- Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support.
- Linktree
- TikTok
- Twitter/X
- YouTube
- Listen and Subscribe to Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2024 Indestructible PR Podcast
Apologies, denials, and online disasters. Molly is breaking down the Matt Rife and Colleen Ballinger PR crisis.
This episode is all about perception management. As soon as the backlash starts, every subsequent step needs to be calculated. Often, this fine line between apology and denial can alter reputations and determine careers' trajectory in a blink.
These three key takeaways:
-
Exploring the anatomy of an apology, and what happens when it's done wrong, using Colleen Ballinger as our case study. Molly discusses how her previous behavior led to a backlash, how she responded to it, and how effective (or not) her response was.
-
Looking at "Bro humor" with Matt Rife. Molly dissects how he handled the backlash towards a controversial joke he threw out there and the marketing tactics he's using to survive it.
-
Understanding the differences in their responses - from Ballinger's rebranding strategy to Rife's doubling down. Who’s approach will work in the long run? There are predictions to be made and lessons to be learned.
More from Molly McPherson:
- Join PR Confidential on Patreon
- Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support.
- Linktree
- TikTok
- Twitter/X
- YouTube
- Listen and Subscribe to Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2024 Indestructible PR Podcast
Taylor Swift and Travis Kelce: Dissecting the PR Relationship Rumors explores the theory that their relationship might be a strategic PR move (or not) by comparing it with previous relationships Swift has had, and discusses the mutual benefits and implications for both their careers.
The episode also explores:
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The fascinating nature of PR relationships and how they serve as strategic moves in the celebrity world. Ever wondered why certain celeb relationships seem to pop up out of nowhere? Now you'll have an idea.
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The NFL's attempts to woo the female demographic. Can a high-profile romantic link-up between Taylor Swift and a football star actually make the sport more attractive to women? It's a big question and this episode has a unique perspective.
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Finally, after all the questions, comments, and dragging - is Taylor's relationship with Travis Kelce genuine, timed for maximum publicity, or just a clever strategic move to further their brands and divert media attention?
In my PR Confidential Patreon page: BONUS: Decoding the PR Dynamics: Taylor Swift, Travis Kelce, and the Rio Tragedy.
Episodes mentioned:
267: Blind Gossip: PR Trick or Truth? With guest, TikTok's Kyle Marisa Roth
263: Celebrity Unplugged: Magazine Writer Vanessa Grigoriadis on Justin Bieber, Taylor Swift, & Justin Timberlake
More from Molly McPherson:
- Join PR Confidential on Patreon
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- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2024 Indestructible PR Podcast
Let's dive deep into the deceptive world of celebrity PR strategies, anonymous gossip, with special guest, the fascinating and hugely entertaining Kyle Marisa Roth- one of TikTok's favorite Blind Gossip creators.
Here are three things you can look forward to learning from this episode:
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We're unraveling the mysteries of 'Blind Items', tackling how to verify and report on unconfirmed gossip, and exploring their influence on celebrity PR. As Kyle delves into her unique process, you'll pick up savvy techniques - who knows, you might even find yourself starting your own gossip investigations!
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We're pulling back the curtain on celebrity PR relationships, examining real and fabricated relationships, and discussing how fan base dynamics can motivate business maneuvers. With insider insights from Kyle, you're about to know the PR game better than you ever imagined.
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We're decoding the codes of celebritydom - from the PR strategies employed by big names like Sophie Turner and Taylor Swift to a surprising analysis of the NFL's marketing moves. Prepare to have your perspective on celebrity culture flipped upside down!
Behind the Headlines, the biggest takeaway from this episode: The world of public relations - be it for celebrities, sports leagues, or brands - is a lot murkier and more nuanced than it may seem. It's not just about the gossip or the headlines, but about the underlying narratives being woven and the chess pieces being moved to protect images, orchestrate outcomes, and ultimately sway public opinion.
More from Molly McPherson:
- Join PR Confidential on Patreon
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- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2024 Indestructible PR Podcast
In the latest episode, we explore the delicate art of crafting heartfelt tributes. Motivated by Matthew Perry's passing and the notable silence from the "Friends" cast, we delve into the significance of memorializing individuals and the impact of their legacy. The discussion includes the influence of eulogies and public statements, with insights and advice on how to respectfully honor a loved one through words. The episode offers guidance on gathering cherished memories, accentuating positive attributes, and conveying authentic sentiments, aiding listeners in the poignant and important journey of commemorating a life and solidifying a legacy.
Download Guides on Honoring Legacies: Master the art of writing touching eulogies and heartfelt public statements that pay fitting tribute to a life's impact and a colleague's memory.
More from Molly McPherson:
- Join PR Confidential on Patreon
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- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2024 Indestructible PR Podcast
In today's episode, Molly delves into the nuanced process of reclaiming your personal narrative in the aftermath of betrayal, without resorting to revenge tactics. Utilizing Britney Spears' memoir as a case study, Molly emphasizes how harnessing the power of social media platforms can be a double-edged sword. Done correctly, it allows you to share your perspective and control the story surrounding you, but improper use can perpetuate misunderstandings and escalate tensions.
Molly provides actionable steps and strategic advice on how to own your narrative responsibly. By understanding the implications and reach of different platforms, you can better craft your message to effectively communicate your truth. Molly’s insights make it clear that it is not just about what you say, but how and where you say it, that makes all the difference in how your story is understood and received.
More from Molly McPherson:
- Join PR Confidential on Patreon
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- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2024 Indestructible PR Podcast
In this episode of the Indestructible PR Podcast, we delve into two critical aspects of public communication that often trip up those in the spotlight.
First, we explore the case of Jada Pinkett Smith and her "Today" show interviews. Her inconsistent narrative about her marriage serves as a striking example of the potential repercussions of failing to align public statements with the truth. The episode offers a comprehensive look at the complexities of managing both a personal life and a public persona. It draws invaluable lessons on the importance of factual, consistent storytelling, particularly when under public scrutiny.
Building on that, the episode also features an in-depth discussion with an industry insider who recently spoke to The Wrap, a renowned Hollywood publication. This segment uncovers the weighty moral and ethical responsibilities celebrities carry when they comment on complex geopolitical matters. Through a personal experience involving the Israeli-Palestinian conflict, our guest reveals the dangers and pitfalls of speaking on topics one may not be entirely educated on. The conversation serves as a cautionary tale emphasizing the importance of due diligence before taking any public stances, especially on polarizing issues.
Together, these discussions provide actionable strategies and penetrating analyses that are useful not just for celebrities, but also for politicians, social media influencers, and business leaders. As all of these groups must navigate the perilous tightrope of public expectations while maintaining personal integrity, this episode serves as an essential guide for anyone interested in mastering the art of public communication.
Jada Pinkett Smith Interviews: The Cost Of Inconsistent Storytelling Molly McPherson, (2023, October 18) Forbes.
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- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
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© 2024 Indestructible PR Podcast
Dive into the captivating world of celebrity journalism with renowned magazine writer Vanessa Grigoriadis. Get ready to go behind the scenes as Vanessa shares her experiences interviewing some of today's biggest stars, including Katy Perry, Justin Timberlake, Taylor Swift, and Lady Gaga. From the glitz and glamour to the challenges and controversies, this conversation is packed with juicy insights and fascinating stories from the world of celebrity culture.
Highlights from this episode include:
- Vanessa's firsthand accounts of interviewing Katy Perry, Justin Timberlake, and Taylor Swift, and the fascinating dynamics behind the scenes.
- Learn about the art of celebrity image management, from strategic PR tactics to the role of entourage members in shaping an artist's career.
- The evolving landscape of celebrity journalism in the age of social media, and the new challenges and opportunities it presents for both celebrities and the media.
In our "Behind the Headlines" segment, the big takeaway from this episode is the delicate balance between maintaining control over one's public image and navigating the perils of internet scrutiny. As we explore the world of celebrity journalism with Vanessa Grigoriadis, we uncover the complexities of fame, reputation management, and the ever-changing media landscape. Join us as we peel back the curtain and reveal the fascinating truth behind the glossy magazine covers and star-studded interviews.
For more info on Vanessa Grigoriadis: http://www.vanessagrigoriadis.com
Listen to Vanessa's podcast, Infamous: Inside America's Biggest Scandals: https://podcasts.apple.com/us/podcast/infamous/id1652941051
More from Molly McPherson:
- Join PR Confidential on Patreon
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- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
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© 2024 Indestructible PR Podcast
Taylor Lorenz discusses her new book 'Extremely Online' and delves into the untold story of fame, influence, and power on the Internet, exploring internet culture and societal impacts. Taylor unravels the complexities and trends of online communities, shares her research and experience, and explores the impact of internet culture on our society.
Highlights
- The influence of content creators: Content creators have become a driving force in shaping online culture and influencing public opinion. They have the ability to amass large audiences and create content that resonates with their followers. Whether it's through vlogs, social media posts, or podcasts, content creators have the power to shape opinions, trends, and even political discourse.
- Uncovering the darker side of internet culture: Taylor delves into the resurgence of misogyny online, tracing it back to events like Gamergate and the Amber Heard trial. Gain a deeper understanding of how manipulation, outrage, and targeted harassment have shaped the landscape of the internet.
- The changes of social media platforms: Taylor discusses her perspective on the recent changes in social media platforms. She offers her insights on what is working well and how the regulations on some platforms are keeping the users off of them completely.
Behind the Headlines
In this episode, we peel back the curtain on internet culture and explore the untold stories of fame, influence, and power that have emerged on the internet. Taylor Lorenz takes us on a captivating journey, providing valuable insights into the ever-changing landscape of social media and the role of content creators in shaping public opinion. Prepare to be enlightened and amazed as we unravel the complexities of internet culture.
Mentioned in the Podcast
Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet
More from Molly McPherson:
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- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
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© 2024 Indestructible PR Podcast
In this episode of the Indestructible PR Podcast with Molly McPherson, long-time TV writer and Writers' Guild of America (WGA) writer, Michael Jamin, takes us behind the scenes of the recent strike and shares insight that helped the WGA negotiate a new contract with Hollywood studios. Grab your headphones and get ready for some serious industry insider knowledge!
1. The Inside Story: Michael Jamin, a seasoned TV writer, shares fascinating insights about the challenges faced by newcomers in the business and reveals why sustaining a career is often more difficult than breaking into it. You'll discover the struggles aspiring writers face, including the difficulty of securing a second job after their initial gig. Get ready to gain a whole new perspective on the inner workings of Hollywood!
2. The Power of Social Media: Ever wonder how social media has changed the game for industries like entertainment? Jamin will shed light on how social media platforms can be used as effective tools for causes, as demonstrated by an unexpected group that caught the attention of an industry giant, the Alliance of Motion Picture and Television Producers (AMPTP). Get ready to be inspired by the possibilities of social media storytelling!
3. The Tactics and Playbooks: Strikes can be intense, and Jamin doesn't hold back in discussing the playbook pulled out by the studios during negotiations. He'll dissect the recent strike, revealing how the studios tried to maintain the status quo while the Writers Guild pushed for much-needed changes. This insider knowledge will give you a fresh perspective on the strategies and tactics employed by both sides during high-stakes negotiations.
Behind the HeadlinesThe WGA strike was a game-changer that showcased the power of unity and effective communication. This episode unravels the complexities of the strike negotiations, dives into the world of social media activism, and presents an insider's perspective on sustaining a career in Hollywood.
Let's dive into the irresistible world of Hollywood!
Watch the episode on YouTube
More from Molly McPherson:
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- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
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© 2024 Indestructible PR Podcast
In this episode of the Indestructible PR Podcast with Molly McPherson, diving into the intriguing world of media manipulation and celebrity PR tactics.
The Power of Oprah: Despite her success as a businesswoman, Oprah Winfrey is still closely associated with her talk show roots. Discussing how Oprah's relatability and ability to connect with women made her show incredibly popular and how that has shaped her public image. But...what's behind the sudden interet in weight shaming and rapid weight loss?
Beyond the Headlines: Molly takes a deep dive into some timely and intriguing PR stories, such as the dispute between Sophie Turner and Joe Jonas over their children's residence. She discusses the release of court papers, the planting of stories, and the impact it has on Joe Jonas' public image. She also touches on a journalist's coverage of weight loss drugs and the surprising lack of attention on this topic in news outlets.
Don't miss out on Molly McPherson's expert analysis and insights as she unravels the complexities of media manipulation and PR ploys in this thought-provoking episode of the Indestructible PR Podcast. Stay tuned for more "Beyond the Headlines" stories and the next "indestructible PR tip" to help you navigate the ever-changing landscape of public relations.
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- Join PR Confidential on Patreon
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- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
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© 2024 Indestructible PR Podcast
Delving into the aftermath of the damning Rolling Stone article that uncovered a hostile work environment at "The Tonight Show starring Jimmy Fallon." We analyze the responses of Fallon and NBC to this damaging exposure and navigate the intricate relationship between celebrity culture and workplace dynamics.
Unmasking the Toxicity: Molly explores the details of the Rolling Stone article, which paints a picture of a toxic work environment filled with bullying and intimidation. She examines the serious allegations made by past and present employees, shedding light on the distress and stress they experienced while working on the show.
Fallon and NBC's Responses: Molly dissects the responses from Fallon and the network, discussing how their reactions were perceived as disconnected from the seriousness of the issues raised. She examines the rumors surrounding Fallon and the struggles he may be facing, particularly in relation to substance abuse.
Impact on Brand and Trust: Molly delves into the consequences of such exposés on celebrities and media personalities. She discusses how the authenticity of public personas comes into question when their behavior behind the scenes is revealed. The erosion of viewer trust and the shattering of reputations are explored, highlighting the far-reaching impacts on careers and industries as a whole.
Beyond the Headlines: Concludes the episode by sharing her excitement about being at NBC for an interview and working on her podcast. She reflects on her visit to Access Hollywood, an NBC production, and the surreal experience of passing through The Tonight Show and interacting with its staff. Molly emphasizes the significance of building trust, even in the world of media and celebrity culture.
More on the Topic:
- In the Hot Seat: Jimmy Fallon And NBC’s ‘Tonight Show’ Crisis Response (Forbes, Molly McPherson, Sep 13, 2023)
- Chaos, Comedy, and 'Crying Rooms': Inside Jimmy Fallon's 'Tonight Show' (Rolling Stone, Krystie Lee Yandoli, Sep 7, 2023)
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- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
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© 2024 Indestructible PR Podcast
Join Molly in the PR Confidential community on Five: Don’t miss out on joining in the chats where we dissect this episode’s topic further and engage in intriguing discussions on various subjects of spin, aiming to uncover the truth behind the spin and subtext. Ask your questions - Molly will answer.
In this episode of the Indestructible PR Podcast with Molly McPherson, we venture "Behind the Words" to demystify the spin and subtext surrounding the recent Jonas-Turner divorce. The separation of Sophie Turner and Joe Jonas has captivated the public, with narratives weaving in different directions. Our deep dive takes a closer look at the language used in the initial statements, exploring potential discrepancies that may be influencing public perception. Join us as we analyze the crafted narratives, meticulously chosen words, and how the portrayal of events can sometimes overshadow the reality.
Episode Highlights:
Analyzing the Initial Statement: Understanding the implications and hidden messages behind the use of the phrase “and/or” in the statement that spurred the divorce.
Friday News Dump: A glimpse into the strategic maneuvers employed over weekends to prevent negative stories from gaining traction.
Dissecting Jonas' Narrative: A deep analysis of the language and narrative style adopted by Jonas' side, with a special focus on the portrayal of living “separate lives.”
Children "in the picture": Highlighting the critical considerations regarding the couple's children, privacy, and photo opportunities.
Spotting Orchestrated PR Moves: Peeling back the layers to uncover the real motivations behind each orchestrated PR move that shaped the current narrative.
Indestructible PR Tip: Stay tuned to receive an invaluable tip on building a robust reputation amid conflict and gossip.
Behind the Headlines:
Understanding Spin and Subtext: Delve deeper into the world of PR as we unravel the subtext, planted stories, and carefully crafted statements that form the complex narrative surrounding high-profile incidents like the Jonas-Turner divorce.
More from Molly McPherson:
- Join PR Confidential for expert analysis on PR tactics and spin ripped from the headlines. Pose your PR pop culture questions directly to Molly and gain exclusive insights, including bonus commentary from her podcasts and TikTok. Spot the spin and uncover the narrative with PR Confidential.
- Getting flamed on Social Media? Get your 'Quick Fix Crisis Communication Plan
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- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Cris...
Why are social media platforms increasingly becoming the battleground for public apologies and brand backlashes? This episode sheds light on the psychology behind it all. Starting from the Bud Light fiasco in April to a TikTokker rant about a popular shoe brand from last week - discussing the reasons behind the rants.
Episode Highlights:
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The Scandalous Shredding: Uncover the jaw-dropping story of a fashion label that sent millions of dollars worth of clothing to the shredder instead of donating it, leaving listeners questioning the motives behind this wasteful action.
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Cancel Culture: Explore the phenomenon of cancel culture and its impact on both public figures and everyday individuals. An update on the reasons behind the backlash and providing actionable strategies to understand and navigate it if it happens to you.
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Facing the Flames: Molly shares personal anecdotes and experiences about facing online criticism, offering valuable advice on effectively responding to trolls and engaging with individuals with genuine concerns or misunderstandings.
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Cognitive Reframing and Apologies: Discover the importance of cognitive reframing in altering perceptions and reducing emotional attachment. Molly discusses the significance of issuing timely apologies and acknowledgment to prevent further retribution and build a safe and supportive community.
Beyond the Headlines: In this segment, Molly takes a deep dive into the behind-the-scenes world of PR and shares her recent experience with a TikTok firestorm. Gain valuable insights into the personalized algorithms of platforms like TikTok and learn how to address issues and minimize anger within your online community proactively.
More from Molly McPherson:
- Join PR Confidential for expert analysis on PR tactics and spin ripped from the headlines. Pose your PR pop culture questions directly to Molly and gain exclusive insights, including bonus commentary from her podcasts and TikTok. Spot the spin and uncover the narrative with PR Confidential.
- Getting flamed on Social Media? Get your 'Quick Fix Crisis Communication Plan
- Linktree
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- Listen and Subscribe to Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Cris...
In this episode of the Indestructible PR Podcast, host Molly McPherson delves into the recent moves and PR decisions of Meghan Markle. Molly shares her insights and analysis on the infamous Duchess, discussing her journey, challenges, and the lessons we can learn from her.
Highlights:
1. International Interview: Molly begins the episode by recounting her recent appearance on Australia's longest-running morning breakfast news program, the National Today Show. She talks about the nerves and tech issues that come with live interviews and shares her positive experience interacting with the hosts.
2. PR Missteps: The interview focused on Meghan Markle's PR decisions and perceived missteps. Molly addresses the notion that Meghan has made one bad PR decision after another and highlights the importance of maintaining a relatable and approachable narrative for public figures. She mentions incidents like the security incident and the end of Meghan and Harry's Spotify deal, which have contributed to the perception of inconsistency and vulnerability.
3. Power Move: Molly discusses Meghan Markle's recent move to talent agency WME and the significance of being connected to high-profile talent manager Ari Emanuel. She explains how this move can raise Meghan's profile and potentially pave the way for strategic opportunities. Molly also touches on Meghan's podcast endeavors and the challenges she faced in securing high-profile guests, making a case for why a different approach might suit her better.
Beyond the Headlines: One of the key takeaways from this episode is the impact of media scrutiny and social media judgment on public figures like Meghan Markle. Molly emphasizes the need for a coordinated PR strategy to counter these challenges and navigate the ever-evolving landscape of public perception.
Don't forget to subscribe to the "Indestructible PR Podcast with Molly McPherson" on your preferred podcast platform, and stay connected on social media for updates, insights, and more.
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- Join my PR Confidential: The Insider's Guide to PR + Crisis Communication Community
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- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
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© 2023 Indestructible PR Podcast
This episode delves into a legal and PR showdown that's making headlines. The unfolding drama between NFL veteran Michael Oher and the two families famously depicted in the film "The Blind Side" takes center stage.
Episode Highlights:
The Blind Side Revisited
The episode begins by revisiting the heartwarming yet controversial film "The Blind Side" and its portrayal of the real-life story of Michael Oher. The core of the episode delves into the legal intricacies surrounding Michael Oher's lawsuit against the Tuohy family. The episode analyzes the claims, counterclaims, and potential consequences for both sides as they navigate this complex legal landscape.
Behind Closed Doors: PR Maneuvers and Media Strategies
A detailed exploration of the PR strategies employed by both parties emerges as they wage not only a legal battle but also a battle for public opinion. From crisis communication tactics to reputation management, the episode dissects each side's strategic moves to sway public sentiment in their favor.
Media and PR Lessons: From Crisis to Resilience
This segment draws parallels between the unfolding events and the broader realm of crisis communication. The episode raises questions about the PR lessons that can be gleaned from this case and how individuals and organizations can construct a reputation that withstands challenges in turbulent times.
Beyond the Headlines
As the episode concludes, reflections on the intricate legal battle and the interplay of PR strategies come to the forefront. Valuable insights are provided to empower listeners to confront their own PR challenges head-on and emerge stronger in the face of adversity.
Don't forget to subscribe to the "Indestructible PR Podcast with Molly McPherson" on your preferred podcast platform, and stay connected with us on social media for updates, insights, and more.
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- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
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© 2023 Indestructible PR Podcast
Ever thought about the tightrope walk public figures go through when expressing their personal beliefs? How a single statement can ignite a media firestorm, throwing them into a whirlwind of controversy? In this episode, digging into two intriguing instances: the aftermath of Ne-Yo's remarks on child-gendered transitions and the public relations quagmire that followed. Navigating the maze of misinformation, the fast-paced media frenzy, and the delicate dance between personal convictions and public opinion.
Then, examining another fascinating case involving Jamie Foxx. Remember that Instagram post that led to an uproar over perceived anti-Semitism? I'm putting it under the magnifying glass to understand how cultural sensitivities can be inadvertently inflamed in the digital age. I'm unpicking the nuances of how Foxx apologized and the delicate balance of authenticity and responsibility that celebrities must maintain.
Wrapping it up, I ponder the power of words and the significance of reflecting before expressing. Public platforms come with a heavy responsibility, and it's vital to be aware of the potential impact of our words. Join me on this revealing journey through misunderstandings, media mayhem and public apologies. As we loom over these PR disasters, we hope to unearth valuable lessons on empathy and respect in public discourse. Let's crack open this conversation and learn together!
Join me for a Live PR Insider Masterclass on Tuesday August 15th at 8pm EDT!
RSVP Here.
Go to five.me/mollymcpherson for more information.
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- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
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© 2023 Indestructible PR Podcast
In the latest episode of the "Indestructible PR Podcast," the spotlight is cast on Lizzo, exploring the complex layers of her recent legal troubles. This in-depth analysis delves into allegations against the pop sensation, encompassing claims of coercion, weight-shaming, racial discrimination, and sexual harassment faced by her dancers. With an expert perspective from internet's renowned legal analyst, Emily D. Baker, the episode dissects the contradiction between these allegations and Lizzo's public image, the nuances of the lawsuit, and the potential ramifications on her brand. The episode also emphasizes the importance of transparency in court proceedings and its role in shaping public perception. This podcast not only informs but equips listeners with tested PR strategies to navigate the tumultuous terrains of crisis management and brand reputation.
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- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
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© 2023 Indestructible PR Podcast
Ever wondered how celebrities handle allegations of infidelity and the intricate dance of public perception? This episode might just quench your curiosity. We journey through the scandalous world of celebrity affairs, from the rumored affair of Ariana Grande and Ethan Slater to infamous cases like Tiger Woods, Brad Pitt, and former New York Governor Eliot Spitzer (with an unexpected e connection to a popular social media influencer you may know from TikTok.) Discover how these celebrities, with the help of their PR teams, maneuver through these crises, attempt to salvage their reputations, and sometimes even utilize these incidents for personal gain.
Throughout this episode, we'll also examine the historical context of celebrity affairs as we step back to that monumental and controversial relationship between Brad Pitt and Angelina Jolie. Remember when they met on the set of "Mr. and Mrs. Smith" while Brad was still married to Jennifer Aniston? Based on a controversal interview, Pitt likely would prefer you didn't.
As we wrap up this episode, we leave you with a thought-provoking perspective on the world of celebrity affairs. Unmask the truth behind these scandals, understand the role of power, fame, reputation, and money in relationships, and consider the importance of public apology and atonement. Navigate the messy world of celebrity affairs with us and get a unique insight into the strategies employed to manage public perception. Remember, this episode is not an endorsement of infidelity, but an exploration of its PR spin in the celebrity world.
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- Join my PR Confidential: The Insider's Guide to PR + Crisis Communication Community
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- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
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© 2023 Indestructible PR Podcast
Picture this: A quarter of our population and forty percent of American families are affected by disability, yet its representation in media and advertising is a mere 1%. As we navigate the complex world of disability rights and inclusion, we are joined by a special guest who gives us a first-hand perspective. Meet Kelsey Lindell, a physically disabled woman who’s educating a million people about disability rights and ableism, while challenging misconceptions and stereotypes.
Disability isn't just about Paralympic champions. In our enlightening conversation with Kelsey, we dissect the common tendency to portray disabled people as inspiration for the non-disabled, while overlooking the reality of their everyday lives. We examine the commendable paradigm shift in brands like Nike featuring everyday disabled people in their ads, and the potential of disabled micro-influencers in creating a more inclusive narrative. We also delve into the powerful role influencers can play in advocating for disability inclusion and the shocking realities they can bring to light.
Lastly, we focus on the importance of celebrating diversity in all its forms, especially during events like Pride Month, and the role of influencers and brands in making it happen. The journey to inclusion is fraught with challenges, but the first step begins with awareness and understanding. So, join us as we unravel the true meaning of disability inclusion, and challenge ourselves to make a positive difference in the world. Because, as Kelsey says, there’s much more to disability than meets the eye.
Mentioned in This Episode:
- Let Misfit Media help you plan a Disability Pride Plan.
More from Molly McPherson:
- Join my PR Confidential: The Insider's Guide to PR + Crisis Communication Community
- Need a Crisis Plan? Purchase My Crisis Communication Mastery: How to Write a Crisis Communication Plan You Need Right Now
- Linktree
- TikTok
- Twitter (I refuse to call it 'X')
- YouTube
- Listen and Subscribe on Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2023 Indestructible PR Podcast
This episode explores the unsettling world of gaslighting in media, culture, politics, and personal relationships. We examine how manipulation and control shape narratives from White House briefings to Jonah Hill's leaked texts. Molly discusses the recent press briefing, addressing allegations and irresponsible reporting surrounding a controversial incident. She also addresses gaslighting within the political sphere and in popular songs that tackle gaslighting head-on.
Learn how gaslighting is related to the entertainment industry, including the recent controversy involving Jonah Hill's leaked texts and viral revenge to expose allegations of his manipulative text messages to his ex-girlfriend. You will learn how to recognize and combat gaslighting in your own life. Whether in personal or professional relationships, learn how to quell the desire to put someone on social media blast. While cathartic, it can also be very damaging to your reputation.
Mentioned in this episode:
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Molly's TikTok about Jonah Hill and Sarah Brady Part 1.
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Molly's TikTok about Jonah Hill and Sarah Brady Part 2.
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Gaslighting as a manipulation tactic
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Characteristics and motives of gaslighters
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Introduction to the concept of gaslighting and its impact on victims
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Addressing the controversy involving actor Jonah Hill's texts
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Connection between Olivia Rodrigo's song "Vampire" and gaslighting
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Messaging challenges related to cocaine in the White House
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Examples of gaslighting and manipulation in relationships
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Importance of not engaging in viral revenge
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Gaslighting in personal and professional relationships
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Social media discourse on the motives behind publicizing personal texts and warning others about abusive behavior.
More from Molly McPherson:
- Join my PR Confidential: The Insider's Guide to PR + Crisis Communication Community
- Need a Crisis Plan? Purchase My Crisis Communication Mastery: How to Write a Crisis Communication Plan You Need Right Now
- Linktree
- TikTok
- YouTube
- Listen and Subscribe on Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2023 Indestructible PR Podcast
What if the ticking time bomb of a public relations crisis was right under your nose and you didn't even recognize it? Our latest episode brings you face to face with the harsh realities of reputational damages and guides you through murky waters of irrecoverable PR disasters. This is a discussion on the subtle signs that hint at a PR crisis spiraling out of control, from public outcry going viral to your stakeholders making a quick exit. We dissect the challenging environment created by the #MeToo movement for those on the receiving end of accusations and shine a light on the red flags that mark the point of no return. We also examine real-life cases, including the legal challenges faced by individuals such as Colleen Ballinger, Ricky Martin, and Jonathan Majors.
Prepare for a deep dive into the world of crisis management as we stress the need for a team that can tackle legal hurdles while expertly handling PR strategies. We spill the beans on hiring a 'fixer' and discuss the crucial difference between a legal and a PR fixer. But that's not all - we also are going to arm you with the 'Own It, Explain It, Promise It' formula, a proactive approach to managing your reputation. No more fumbling in the dark, this episode is all about being prepared, proactive and primed to handle any PR crisis that comes your way.
Mentioned in This Episode:
- hi. YouTube Video apology by Colleen Ballinger
- Molly's TikTok about the clues to why Colleen Ballinger will likely not survive this PR crisis.
- Molly's TikTok about Jonathan Majors's Arrest and PR Strategy
- Molly's TikTok about Ricky Martin's video response to sexual allegations
More from Molly McPherson:
- Join my PR Confidential: The Insider's Guide to PR + Crisis Communication Community
- Need a Crisis Plan? Purchase My Crisis Communication Mastery: How to Write a Crisis Communication Plan You Need Right Now
- Linktree
- TikTok
- YouTube
- Listen and Subscribe on Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2023 Indestructible PR Podcast
The following episode is a replay of Molly's live chat broadcast on YouTube on Thursday, June 29th at 12pm EDT.
Join us for a special replay of Molly's live chat, where she delves into the captivating world of Colleen Ballinger, the performer behind the beloved character Miranda Sings. In this engaging episode, Molly takes us on a journey through Colleen's background, her significant following, and the recent PR crisis that unfolded.
Starting with an introduction to Colleen Ballinger and her alter ego Miranda Sings, we explore her background as a trained performer and discuss the distinction between individuals who became famous on YouTube versus paid professionals. Our conversation then shifts to the magnitude of Colleen's following and the influence she holds over her young fan base, examining the attachment they have to her brand and the impact of having a large number of fans.
We explore the individuals involved in her content creation process and discuss how non-professional team members can complicate the response during a crisis, shedding light on the challenges faced by influencers and their support systems.
The episode takes a thought-provoking turn as we analyze the effects of fame on judgment and decision-making. We explore the concept of parasocial relationships, examining how they shape influencers' behavior and the impact they have on their audience. As we segue into the heart of the episode, we discuss the specific allegations against Colleen and the ensuing PR crisis. We delve into the association with grooming, explaining this predatory behavior and examining the media coverage and public response to the crisis.
One of the most intriguing aspects of this story is Colleen's unique response—a ukulele protest song. We dissect the decision behind this unconventional choice and its implications for her reputation and public perception. Additionally, we explore the importance of media and PR strategies in preventing and managing a crisis, discussing the need for effective communication and decision-making during challenging times.
Don't miss this engaging replay of Molly's live chat as we uncover insights into Colleen Ballinger's PR crisis and response. Tune in to gain a deeper understanding of the complexities faced by influencers, the dynamics of parasocial relationships, and the lessons we can learn from this captivating case study.
More from Molly McPherson:
- Join my PR Confidential: The Insider's Guide to PR + Crisis Communication Community
- Need a Crisis Plan? Purchase My Crisis Communication Mastery: How to Write a Crisis Communication Plan You Need Right Now
- Linktree
- TikTok
- YouTube
- Listen and Subscribe on Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2023 Indestructible PR Podcast
In this thought-provoking episode into Colleen Ballinger's PR nightmare, we delve into the perplexing case of the Miranda Sings star's surprising lack of an official PR response regarding the disturbing "grooming" allegations that have recently surfaced. As fans, critics, and the media eagerly await a statement, we discuss the implications of her silence and explore the reasons behind her unconventional approach.
Recorded just hours before Colleen Ballinger released her unexpected official statement through a pointed song accompanied by a ukulele, we dissect the potential motives and consequences of choosing such an unconventional medium to address such serious accusations.
More from Molly McPherson:
- Join my PR Confidential: The Insider's Guide to PR + Crisis Communication Community
- Need a Crisis Plan? Purchase My Crisis Communication Mastery: How to Write a Crisis Communication Plan You Need Right Now
- Linktree
- TikTok
- YouTube
- Listen and Subscribe on Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2023 Indestructible PR Podcast
The captivating story of the missing Titanic submersible and the PR crisis that ensued for OceanGate. We unravel the media coverage, public perception, and the different strategies employed by Ocean Gate, the US Coast Guard, and other agencies, as well as the roles of social media and notable figures like James Cameron in shaping the narrative. Learn how transparency, timely communication, and empathy were key components in managing this disaster.
We dive deep into the various media strategies used in crisis communication, analyzing how OceanGate and other organizations leveraged social media experts and the challenges they faced in releasing crucial information. We also discuss the involvement of brands like Boeing, University of Washington, Logitech, Blink 182, and The Simpsons in the story, and examine the impact of the press in the coverage. Plus, don't miss the incredible connection between the CEO's wife and the Titanic, her ancestors having been first-class passengers on the ill-fated ship!
Finally, we emphasize the importance of having an online platform dedicated to user-generated content, allowing communities to interact, ask questions, and engage with your audience. Listen in as we explore how such platforms serve viewers and listeners better, providing a unique opportunity for better engagement and insight. Join us for this insightful and gripping episode that not only explores the Titanic submersible disaster but also offers valuable lessons in public relations strategies and crisis management.
Topics covered in Episode 247 of Indestructible PR with Molly McPherson:
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Referring to James Cameron's interview and Cameron's anger towards CEO Stockton Rush
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Focus on money and wealth in ocean exploration
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Tragic ending to submersible 'Titan' used to see Titanic shipwreck
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Vessel had catastrophic implosion, killing all on board
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Tragic consequences of recent billionaire space launch
-
Need for a crisis communication plan
-
Speaker's community platform called Five
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Missing Titanic tourist immersible and PR crisis faced by OceanGate
-
Public relations crucial for crisis management
-
Coverage of the event and criticism of the media
-
Example of good and bad media strategies during a crisis
More from Molly McPherson:
- Join my PR Confidential: The Insider's Guide to PR + Crisis Communication Community
- Linktree
- TikTok
- YouTube
- Listen and Subscribe on Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2023 Indestructible PR Podcast
What if you could connect with your audience and experts like never before? Discover the incredible new platform called Five that's backed by big names like Mark Zuckerberg, Jeff Bezos, and Bill Gates. I'm your host, Molly McPherson, and I'm thrilled to share how this game-changing app allows me to engage with my audience and answer your burning questions about public relations, crisis management, popular culture, news, and more. Join me in the Five community and let's dive into some valuable discussions!
But wait! There's more!
We're also tackling the complex world of cancel culture and crisis management, using Jessica Mulroney's recent return to Good Morning America as a prime example. Who gets to decide when someone is truly "canceled?" Explore different types of crises, from predictable events to those that spiral out of control in the blink of an eye. Learn how intense scrutiny from the press, online communities, or even strangers can lead to a loss of control over a narrative, ultimately sparking a crisis. Listen in as we navigate these challenging topics and share invaluable insights to help you become indestructible in your PR endeavors.
[00:01:36] Community engagement through Patreon on industry changes.
[00:04:35] Free membership removes content paywall pressure.
[00:08:40] Favorite content shared on Patreon platform.
[00:10:36] Brands and celebrities face constant crises.
[00:15:06] Unexpected events impact businesses and individuals.
[00:16:50] Scrutiny escalates quickly, reporter digs deeper.
More from Molly McPherson:
- Check out Castmagic, our trusted affiliate partner, to explore their post-production services today.
- My NEW Community at Five.me
- Linktree
- TikTok
- YouTube
- Listen and Subscribe on Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2023 Indestructible PR Podcast
Last week was a big week for breaking news. From the departure of CEO Chris Licht to wildfires, last week was an example of the dynamic nature of breaking news. With technology and social media, headline news can now spread at unprecedented rates on a global scale. There is a spillover effect resulting from breaking news that companies and brands can utilize to identify threats regarding reputation during a public relation crisis.
Using the events that unfolded last week, gain insight into how breaking news creates views on social media and how this can potentially place a company’s reputation at risk. Learn about the three crucial threats to all companies and organizations and how to successfully navigate a PR crisis.
Throughout the episode, real-world examples of companies that have successfully managed public relations blowback are discussed, sharing valuable insights into their crisis management techniques and highlighting key learnings that can be applied to businesses of all sizes. Also covered is the interconnectedness between social media and breaking news, how to leverage social media to enhance a brand's reputation, the role of algorithms, and much more. Tune in and discover how to prepare for the next PR and social media crisis.
Key Points From This Episode:
- The array of challenges to managing a company’s reputation.
- How news impacts what is trending on social media.
- Benefits and risks to a company that is leveraging social media.
- What we can learn from CNN's recent public relations fiasco.
- Differences between the reach of national and local news.
- Ways in which social media influences news headlines.
- Navigating the amplification of echo chambers.
- Making sure your message is strong and can mitigate misinformation.
- Preparing for the blowback from a business decision.
- Discover how social media algorithms can impact a brand.
- Today’s Indestructible PR® tip: prepare for your next PR and social media crisis.
More from Molly McPherson:
- Check out Castmagic, our trusted affiliate partner, to explore their post-production services today.
- My NEW Community at Five.me
- Linktree
- TikTok
- YouTube
- Listen and Subscribe on Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2023 Indestructible PR Podcast
What does it take for a brand to successfully navigate the delicate waters of LGBTQ+ marketing during Pride Month? Join us as we explore the challenges and rewards of inclusive marketing and branding, sharing various experiences from companies like Bud Light and the powerful impact they've had on their campaigns. Reflecting on the events of 2020, we discuss the importance of having values and initiatives in place to avoid costly PR crises and the potential backlash from embracing this conversation.
From Anheuser-Busch to Target, we dive into the corporate responses to LGBTQ+ backlash and the resulting decline in sales, threats of violence, and boycotts. We debunk the false narrative that trans people are preying on children and ask whether companies are truly willing to stand up for their beliefs in today's national conversation. Don't miss this insightful episode as we uncover lessons in successful LGBTQ+ marketing through the power of authenticity, open dialogue, and a commitment to inclusivity.
More from Molly McPherson:
- Check out Castmagic, our trusted affiliate partner, to explore their post-production services today.
- My NEW Community at Five.me
- Linktree
- TikTok
- YouTube
- Listen and Subscribe on Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2023 Indestructible PR Podcast
The current level of discourse on social media has created a pretty strained environment for users (and that’s putting it mildly). Even a simple analysis can trigger intense responses from viewers, creating an inordinate amount of stress for creators. This week’s podcast examines the current level of pushback on social media and how it is affecting the online landscape. Hear about the latest headlines concerning Prince Harry and Meghan Markle and why posts about the couple always seem to elicit an excessive amount of critical feedback. Also covered is a first-hand account of the Indestructible PR® inbox, including audience questions, feedback, and insights into why certain stories get analyzed and others don’t. You’ll learn more about the process behind choosing topics for Indestructible PR® posts before hearing a series of actionable tips on how to go about searching for entry-level PR jobs, along with an update on an exciting Indestructible PR® Podcast milestone! Tune in for an unfiltered look at the Indestructible PR® inbox, listener insights, and thoughts on the current social media landscape.
Key Topics
- The topic that generates the most critical feedback on Molly’s social media: Prince Harry and Meghan Markle.
- A closer look at the intense level of pushback on social media.
- How this type of pushback is resulting in an increasingly strained online environment.
- Why the current social media landscape feels like Cancel Culture 3.0.
- An overview of the media story around Harry and Meghan’s ‘near catastrophic’ car chase.
- Molly’s take on this story and the media strategy that was used.
- A rundown of Molly’s posts on this topic and their exceptionally high view counts.
- Edward Bernays’ incisive quote on media manipulation and how it applies to this story.
- Insight into what it is like to talk about Harry and Meghan in the world of social media.
- Examples of the types of messages Molly has received in response to her posts.
- Molly shares questions from her inbox and discusses her answers.
- The story of Jamie Foxx’s alleged stroke and Molly’s thoughts on it.
- Why Molly prefers not to analyze stories concerning Taylor Swift.
- Jimmy Allen’s public statement and why it is an example of an excellent apology.
- The controversy surrounding F-Factor and how it could impact social media legislation.
- An overview of Molly’s Instagram messages and feedback.
- Molly shares her advice for entry-level PR job searchers.
- The exciting news of 100,000 downloads of the Indestructible PR® Podcast on BuzzSprout!
More from Molly McPherson:
- Check out Castmagic, our trusted affiliate partner, to explore their post-production services today.
- TikTok
- YouTube
- Listen and Subscribe on Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2023 Indestructible PR Podcast
On this episode of Indestructible PR Podcast with Molly McPherson, the focus is on the challenge of regaining a lost reputation after a crisis. Molly discusses the importance of acknowledging mistakes and taking steps to prevent recurrence, highlighting the recent statement by the Los Angeles Dodgers as an example of a strong PR crisis response. The discussion centers around the importance of reconciling with groups affected by the crisis, offering sincere apologies, engaging in dialogue, and showing a commitment to healing relationships and rebuilding trust. Molly also examines the impact of exclusion on different communities and the importance of considering diverse perspectives in decision-making. Ultimately, the episode offers a valuable perspective on the rebuilding of a damaged reputation and the importance of reconciliation and accountability.
Mentioned in this Episode
- The importance of reconciling with a group before reconciling with the greater community, their supporters, and all stakeholders.
- The Los Angeles Dodgers recent statement where they reversed a decision regarding the Sisters of Perpetual Indulgence.
- The need to acknowledge feedback, offer sincere apologies, engage in dialogue, and show a commitment to healing relationships and rebuilding trust.
- The negative impact of exclusion and how it could have been avoided.
- The strong reactions people have towards various topics including narcissism, race, and discrimination.
- The emphasis on reconciliation, penance, and the need for apologies to be extended not only to the LGBTQ+ community but also to their friends and family.
- Pressure from the extreme segment of the Catholic Church, the Catholic League.
- The conflict between traditional baseball fans and the need to court younger generations and female fans.
- Feedback from diverse communities on the Dodgers' decision.
- The importance of being honest and making the effort to have sincere conversations.
Follow Molly McPherson:
- Patreon
- TikTok
- YouTube
- Listen and Subscribe on Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2023 Indestructible PR Podcast
In this episode, discussing the growing importance of understanding racial insensitivity online. We discuss the recent car chase story involving Prince Harry and Meghan Markle, as well as the press accounts and possible long-play strategy behind their media statement. As well as how Meghan Markle's biracial identity impacts press coverage and public opinion, both positively and negatively. Additionally, the importance of taking responsibility for our words and content and to better understand the significance of educating ourselves and continually striving to be better allies and digital citizens. Finally, how weaponized misinformation on social media, coupled with the rise of social media vigilantes, presents a serious problem in today's digital landscape.
Topics covered in the podcast episode:
- Prince Harry and Meghan Markle car chase
- Positive and negative media coverage of Meghan Markle
- The Royal family and their working relationship with the press
- Examining the paparazzi's actions and intentions
- Discussion about the polarizing effects of Meghan Markle's scrutiny
- The impact of her biracial identity
- Consequences of discussing certain topics, particularly related to race
- Markle as a symbol of progress and also as a disruptor in the press
- The issue of weaponized misinformation on social media and how it is being used to hurt people
- Social media vigilantism
- Agenda behind these attacks
- The issue of being "canceled" on TikTok
- Problematic situation on TikTok for the
- Racism and racial insensitivity associated with the spread of misinformation
- Negative consequences of spreading misinformation
- Celebrating Juneteenth: Why organizations should have noted the day on social media
- How to Talk About Race Without Sounding Like a Racist
Follow Molly McPherson:
- Patreon
- TikTok
- YouTube
- Listen and Subscribe on Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2023 Indestructible PR Podcast
In today's episode, we delve deep into the realm of public relations (PR) and perception management. Step behind the curtain with us as we uncover the hidden strategies and tactics that PR professionals and Hollywood publicists employ to shape narratives and mold public opinion.
Join your host, Molly McPherson, as she ventures into the realm of crisis management, where PR professionals truly showcase their mettle. From high-profile scandals to corporate disasters, we examine real-life case studies and unveil the perception management strategies used to regain control and salvage reputations.
Throughout the episode, we emphasize the profound impact perception has on shaping public opinion. Explore how the power of perception can shape our reality, often blurring the lines between fact and fiction. Through thought-provoking discussions, we aim to unravel the complexities and ethical dilemmas faced by those working in PR and perception management.
Whether you're a pop culture enthusiast, a curious observer of media manipulation, or simply interested in understanding the forces that shape our perceptions, this episode will captivate your attention and broaden your understanding of the fascinating world of PR.
Key Points From This Episode:
- What is the definition of "Wagging the dog?"
- Molly's TikTok about the PR spin surrounding Kevin Costner's divorce: Part 1
- Molly's TikTok about the PR spin surrounding Kevin Costner's divorce: Part 2
- Ben Affleck and Jennifer Lopez's relationship strife: what's the PR spin?
- Describing the positive and negative aspects to PR spin.
- PR spin used by former NYC Governor Andrew Cuomo during COVID-19 nursing home crisis.
- Why PR spin is a slippery slope in a crisis.
Follow Molly McPherson:
- Patreon
- TikTok
- YouTube
- Listen and Subscribe on Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2023 Indestructible PR Podcast
A digital intimidation campaign is only as effective as your fear of it. Franklin D. Roosevelt famously said that the only thing we have to fear is fear itself. How does that apply to Public Relations and strategic communications? Online attacks have become a pertinent problem for public relations clients but are not impossible to thwart. The best defense against an online attack is a strong offense, starting with your strong and trustworthy digital presence.
By monitoring online conversations, attacks can be prevented before they begin. Responding quickly and professionally goes a long way, and a loyal following holds the power to provide a meaningful line of defense. Along with crafting a strategic response, it can be appropriate to consider if there is any validity behind the reasons for the attack and to offer an authentic and transparent response. The only thing worth fearing in an intimidation attack is what might happen if you don’t respond at all. Consider these five strategies to guide your path.
Key Points From This Episode:
- Why fear and intimidation are relevant concepts to the PR industry.
- Where online attacks often stem from.
- What a default approach to dealing with digital intimidation may consist of.
- An alternative strategy to outflank and push back on negative feedback.
- Examples of further reaching traction that might unfold if a campaign is successfully thwarted.
- Why it is ill-advised to go against a well-meaning group that has a leg to stand on.
- Who this advice is for: an organization under unfair attack.
- The power of owning your own media, including social media.
- How a strong online presence can help to establish credibility and a loyal following.
- Monitoring online conversations to prevent an online attack.
- Why it is important to respond quickly and professionally.
- How influencers can help to defend companies against an attack.
- Building transparency and authenticity.
- Considering feedback.
- Why telling the truth is the most powerful defense.
- What is worthy of fear in an intimidation campaign: not responding at all!
- Admitting fault to deflate bullies.
- What happens to bullies when you start speaking the truth: they retreat!
Follow Molly McPherson:
- Patreon
- TikTok
- YouTube
- Listen and Subscribe on Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2023 Indestructible PR Podcast
As seen on NBC News, exploring the phenomenon of manufactured outrage and how it is used by celebrities and brands to generate buzz and profit. Molly discusses her contribution to the broadcast news story about the business implications of this practice, as well as its impact on politics and culture.
We take a look at the intersection of celebrity, marketing, and social issues. We're back to Dylan Mulvaney and Bud Light, as well as a discussion on Meghan Trainor (rightfully) being lectured by teachers.
Key Points From This Episode:
- Bud Light fallout intensifies over trans partnership (NBC News, April 26, 2023)
- Meghan Trainor Apologizes After Criticizing Teachers (TikTok, April 23, 2023)
Follow Molly McPherson:
- Patreon
- TikTok
- YouTube
- Listen and Subscribe on Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2023 Indestructible PR Podcast
Employee well-being should be at the forefront of every CEO’s mind, not only because it is the right thing to do from a humanistic perspective, but also because your reputation as a leader and the longevity of your company depends on it. Since the pandemic, employees are no longer willing to put up with being treated disrespectfully, and many customers are no longer willing to buy from companies who treat their employees in such a manner.
In this episode, you’ll hear about the tirades that the CEOs of MillerKnoll and Clearlink went on during their virtual town hall meetings, how these meetings turned into viral videos, and the damage they have done. A rallying cry and a demeaning rant are two completely different things, and as a leader in today’s incredibly interconnected world, it is imperative that you are mindful of how you speak to your team.
Key Points From This Episode:
- What the role of a CEO entails.
- Why some customers are boycotting MillerKnoll.
- How the COVID-19 pandemic has changed the working world.
- The question that sparked Andi Owen’s tirade during a company town hall meeting.
- Problems with the way Andi Owen responded to the backlash against the video of her town hall meeting that went viral.
- Why prioritizing employee wellbeing is essential to a company’s success.
- Advice for holding a virtual town hall meeting.
- The rant made by Clearlink’s CEO during their virtual town hall meeting.
- Today’s Indestructible PR® tip: be mindful of what you say and how you treat your team!
Links Mentioned in Today’s Episode:
Replying to @mollyschief #greenscreen MillerKnoll’s Andi Owen had spoken. Sort of. The official response to the “pity city” viral employee town hall
Out of Touch CEO RIDICULES Employees Who Asked About Bonuses
The World’s Worst CEO BLASTS Nearly Everyone In His Company
Follow Molly McPherson:
- Patreon
- TikTok
- YouTube
- Listen and Subscribe on Apple Podcasts
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book
© 2023 Indestructible PR Podcast
Employee well-being should be at the forefront of every CEO’s mind, not only because it is the right thing to do from a humanistic perspective, but also because your reputation as a leader and the longevity of your company depends on it. Since the pandemic, employees are no longer willing to put up with being treated disrespectfully, and many customers are no longer willing to buy from companies who treat their employees in such a manner.
In this episode, you’ll hear about the tirades that the CEOs of MillerKnoll and Clearlink went on during their virtual town hall meetings, how these meetings turned into viral videos, and the damage they have done. A rallying cry and a demeaning rant are two completely different things, and as a leader in today’s incredibly interconnected world, it is imperative that you are mindful of how you speak to your team.
Key Points From This Episode:
- What the role of a CEO entails.
- Why some customers are boycotting MillerKnoll.
- How the COVID-19 pandemic has changed the working world.
- The question that sparked Andi Owen’s tirade during a company town hall meeting.
- Problems with the way Andi Owen responded to the backlash against the video of her town hall meeting that went viral.
- Why prioritizing employee wellbeing is essential to a company’s success.
- Advice for holding a virtual town hall meeting.
- The rant made by Clearlink’s CEO during their virtual town hall meeting.
- Today’s Indestructible PR® tip: be mindful of what you say and how you treat your team!
Links Mentioned in Today’s Episode:
Replying to @mollyschief #greenscreen MillerKnoll’s Andi Owen had spoken. Sort of. The official response to the “pity city” viral employee town hall
Out of Touch CEO RIDICULES Employees Who Asked About Bonuses
The World’s Worst CEO BLASTS Nearly Everyone In His Company
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It’s not often that one of the world’s most admired spiritual leaders who describes himself as an advocate for warm-heartedness, compassion, forgiveness, tolerance, and self-discipline finds himself in the midst of a PR crisis.
A video filmed in February 2023 of the Dalai Lama asking a young boy to ‘suck’ his tongue went viral in April. Although some people have argued that there has been a cultural misunderstanding, the overwhelming majority of responses have been vehemently critical. In this episode, you will hear a line-by-line dissection of the very problematic public apology that the Dalai Lama made in the wake of the negative responses to the video.
Key Points From This Episode:
- The video that led the Dalai Lama to receive a lot of negative attention in the media.
- Who the Dalai Lama is and the values that he advocates for.
- Controversial statements that the Dalai Lama has made in the past.
- The argument in defense of the Dalai Lama’s actions in the video.
- The overwhelming response that the video received.
- How the Dalai Lama publicly responded to the outcry about the video.
- Problems with the Dalai Lama’s public apology.
- Unpacking the DARVO strategy.
- Tactics that should always be avoided in public responses.
- Advice on what to do if you are involved in an incident that goes viral.
Links Mentioned in Today’s Episode:
Dalai Lama apologizes after video asking boy to ‘suck my tongue’
Dalai Lama apologizes after video show him asking boy to ‘suck my tongue’
Dalai Lama apologizes after video asking child to ‘suck’ his tongue sparks outcry
Statement | The 14th Dalai Lama
Analysis of the Dalai Lama apology on TikTok
Molly McPherson
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In this episode, discussing how celebrities can turn scandal into opportunity and leverage their time in the spotlight to create positive change. We will explore different ways in which celebrities have used their platform to redeem themselves and make a positive impact on society.
Key Points From This Episode: The Anatomy of a Scandal
- What are the different types of scandals that celebrities may find themselves in and how these scandals can affect their public image.
- We will also explore how scandals can be a double-edged sword and how they can be turned into opportunities for growth and redemption.
- Examples of celebrities who have turned scandal into opportunity
- Discussed examples of celebrities who have successfully turned their scandals into opportunities for positive change: Gwyneth Paltrow, Meghan Markle, Prince Harry, and Ricky Martin.
- Exploring how these celebrities were able to use their platform to redeem themselves and create a positive impact on society.
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Sweeping layoffs were big news in 2022, and this shows no sign of slowing down in 2023. From Amazon to Salesforce, Twitter, Google, and more, major tech companies are making large numbers of employees redundant. Recently, Meta announced that it would be cutting 10,000 jobs (or roughly 10% of its workforce) in response to what CEO Mark Zuckerberg describes as “challenging market conditions.”
While layoffs can be challenging and emotional for both the employees affected and the leaders of those companies, the language used by CEOs in their statements can make a major difference in how these dismissals are perceived.
This week’s podcast addresses the language commonly used by CEOs in their layoff announcements, the importance of displaying empathy and humanity, and which terms leaders should avoid. Also covered is a handy framework to follow when crafting a statement regarding any changes that impact the future of a company and those who work there. Ultimately, the more information CEOs can provide to explain layoffs and what steps the company is taking to mitigate the impact on employees, the better!
Thanks to social media, disgruntled employees are now able to tell the world how they feel about being laid off, whether fairly or unfairly, and it’s your job as a leader to mitigate those outcomes. People are paying attention, and as you’ll learn from this episode, CEOs should see this as an opportunity to show some humanity.
Key Points From This Episode:
- Why displaying empathy and understanding for dismissed employees is important.
- Terms to avoid, including redundancies or cutbacks.
- Corporate pet names, blaming outward, and other insights from The Washington Post about “how tech CEOs talk when they lay off workers.”
- Victim-blaming language that tech CEOs use in statements and memos regarding layoffs.
- Accountability, apologies, and vulnerability: why there needs to be less ego in the C-suite.
- What you can learn from the missteps of “robotic” leaders who lack compassion.
- Placing blame on broader economic factors rather than employees.
- Own it, explain it, promise it: a framework for statements regarding changes in a company.
- How CEOs can communicate a sense of hope and optimism for the future of the company.
- Why the most basic requirement for any layoff announcement is showing humanity.
Links Mentioned in Today’s Episode:
‘Deeply, truly, very sorry: How tech CEOs talk when they lay off workers’
'I'm a tech recruiter and I was laid off at Meta this morning' – @jenntherecruiter
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The Academy Award-winning actress and Goop founder Gwyneth Paltrow recently made headlines for a comment she made on a podcast about her daily wellness routine. This episode explains how information taken out of context is often the biggest obstacle faced by PR professionals and how this controversy seems to be an example of this. It then uncovers the potential reason why Gwyneth may have made this particular comment in the first place.
Find out about Gwyneth Paltrow’s current legal battle for her role in a 2016 skiing crash and how her PR team may be trying to divert attention away from it. Listen in for a better understanding of how this relates to keywords and SEO, and how you can use this tactic too!
Key Points From This Episode:
- Hear the viral clip of Gwyneth Paltrow on the podcast The Art of Being Well.
- How the TikTok clip was taken out of context.
- Why information taken out of context is often the biggest obstacle faced by PR professionals.
- How this was a well-timed, strategically placed interview.
- Other controversial statements that Gwyneth Paltrow has made in her career.
- Gwyneth Paltrow’s Instagram story response to the controversy.
- Why this seems to be an attempt to detract attention away from the story of her standing trial for a 2016 skiing crash.
- Distraction as a tactic and how this relates to keywords and SEO.
- The Indestructible PR® tip for the day about using this SEO tactic.
Links Mentioned in Today’s Episode:
qwynethpaltrow shares her daily wellness routine on The Art Of Being Well
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As AI continues to advance and become more accessible, the question of using it to write press releases is becoming more relevant. After a tweet posted by Molly on the topic of using AI for this purpose received almost 19,000 views, this episode breaks down the pros and cons of doing this. You’ll learn about how these tools can be helpful to you and what safeguards you can use to limit the damage you can cause through them. You’ll also learn about the legal, copyright, and privacy implications of using them. The fact that the PR industry is rooted in truth raises ethical concerns about using AI to generate its content. This podcast explores both sides of the argument to help you decide whether AI is the right choice for you when you write your press releases.
Key Points From This Episode:
- The viral tweet that inspired this episode’s topic on using AI to write press releases.
- The fact that the tweet was written by AI and thoughts on the ethics of this.
- The fact that the PR industry is rooted in truth and the ethical concerns of using AI to generate its content.
- Some of the benefits of using AI to write press releases.
- Some of the risks of using AI to write press releases.
- Why you should consider your needs and goals when you choose whether or not to use AI to write a press release.
- Some of the responses Molly got to her tweet.
- The legalities of using ChatGPT to write your press releases.
- Questions of privacy when it comes to the use of ChatGPT or AI.
- The Indestructible PR® tip for the day about why you should never try to pass off AI content as original.
Links Mentioned in Today’s Episode:
Molly’s viral tweet about using AI to write press releases
220: What is ChatGPT and Why Is Everyone Obsessed With It? - Molly McPherson
© 2023 Indestructible PR® Podcast
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Social media has revolutionized the way we communicate, connect, and consume information, and will continue to do so. The world of social media is ever-changing and, as we enter the next generation of social media, we need to adapt and learn new ways to respond to social media crises. In this episode, you’ll learn about the ways in which social media is changing, with the predicted proliferation of deep fakes and the ever-increasing influence of bots.
You’ll discover how to determine the best platform to target and how to respond to a crisis, as well as the ultimate key to navigating social media. Tune in to find out the appropriate crisis response for the new bot-driven world.
Key Points From This Episode:
- Today’s topic: How to navigate the next generation of the social media crisis.
- The challenge of navigating the ever-changing world of social media.
- Axios writer Eleanor Hawkins’ take on the evolution of social media crises.
- The unique nature of social media crises on different channels.
- The move to short-form video on all social media platforms.
- How to determine how to respond to a crisis.
- The proliferation of deep-fake technology.
- The algorithm challenge and the influence of bots.
- The future of the social media crisis and the appropriate crisis response for the bot-driven world.
- How to determine the best platform to target.
- The key to navigating social media: using it.
Keywords/Tags:
The social dilemma, social media crisis, bots, algorithms, deep-fake,
Links Mentioned in Today’s Episode:
The Social Dilemma Program
Axios: Global Twitter conversation around mis- and dis-information by Eleanor Hawkins.
© 2023 Indestructible PR® Podcast
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Context is everything.
February 22nd, 2023, cartoonist Scott Adams aired an episode of his nightly podcast that would turn his career on its head. The creator of the beloved character, Dilbert Done, surprised us all with the heavily racist remarks he made in the video entitled, “It’s Okay to Be White,” which very quickly went viral.
As a result, Scott Adams has been canceled, not only figuratively by society, but also literally through the loss of his newspaper contracts. Nobody is immune to the risk of losing their reputation or their livelihood through something that they post online, so let this episode be a lesson that you can use to protect yourself against being canceled like Scott Adams.
Key Points From This Episode:
- Who is Scott Adams?
- The Rasmussen poll that formed the basis of the video leading to Scott being canceled.
- Why Scott’s video, “It’s Okay to Be White,” went viral.
- The controversial nature of Rasmussen polls.
- How Scott has responded to the uproar around his video.
- Scott’s self-proclaimed political views.
- The problem with Scott’s approach to airing his opinion.
- Why context is everything.
- Indestructible PR® tip: know your audience and know your medium.
Keywords/Tags:
Canceled, cancel culture, racism, Rasmussen poll, human behavior, context
Links Mentioned in Today’s Episode:
Dilbert by Scott Adams
Scott Adams Interview - It’s Okay to Be White
Tap water connoisseur on Twitter
Molly McPherson
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
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Molly McPherson on Patreon
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© 2023 Indestructible PR Podcast
Recently, Don Lemon, co-anchor of CNN This Morning, went off script and made news by stating that presidential candidate Nikki Haley was past her prime at the age of 51. This episode covers the things you should do immediately when an employee causes a PR crisis of this nature. Hear the full exchange of exactly what was said by Don Lemon and how he doubled down on his mistake, before learning how CNN responded. Hear about the importance of acting quickly, the difference between an effective apology and a non-apology, whether or not your company may need to terminate the employment of that staff member, and additional things you may need to do to mitigate further damage to its reputation. The Indestructible PR® tip for the day includes a helpful resource that you may want to keep on hand for the event of a crisis like this one.
Key Points From This Episode:
- The details of the PR crisis caused by Don Lemon on CNN This Morning.
- Recent PR crises on other morning television news shows.
- Cohosts Poppy Harlow and Kaitlan Collins’ responses to Don Lemon’s statement.
- The full exchange of what Don Lemon said.
- A breakdown of where he went wrong and how he continued to make it worse.
- The things you should do immediately when an employee causes a PR crisis.
- What CNN did directly following this incident.
- The training that Don Lemon was forced to do.
- The importance of a public statement.
- Don Lemon’s initial apology and what was wrong with it.
- Why your company may need to consider terminating the employment of that staff member.
- The importance of transparency.
- Additional things you may need to do to mitigate further damage to the company’s reputation.
- The Indestructible PR® tip for the day about where you can find a helpful tool for handling a crisis like this.
Links Mentioned in Today’s Episode:
'DON LEMON RIPPED FOR SAYING NIKKI HALEY NOT IN 'HER PRIME' AT 51'
Molly's Don Lemon TikTok
Molly McPherson
Molly McPherson on Patreon
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The rise of social media influencers means it is easier than ever to form parasocial relationships with celebrities or online influencers. Although parasocial relationships are one-sided and don’t involve any contact in the real world, the death of someone whose life you have been closely following online can cause a visceral reaction.
In the case of Dave Hollis, his sudden death at the age of 47 sent a subreddit community of over 13000 people into an emotional freefall. In this conversation with Emily Rose, digital creator and host of the It’s Become A Whole Thing podcast, you’ll hear about the dynamics of parasocial relationships, how celebrities leverage these types of relationships, and the coping mechanisms that people employ when the other side of a one-way relationship experiences a life event.
Key Points From This Episode:
- The event that shook a 13000 person strong subreddit community this week.
- How the Hollis’s became the mega influencers that they were.
- The abrupt emotional shift that often accompanies a person’s death.
- The definition of a parasocial relationship.
- The spectrum of celebrity-focused communities that can be found online.
- Emily’s thoughts on the worst thing that can happen to a celebrity.
- Examples of how celebrities leverage parasocial relationships to their advantage.
- The power of online communities.
- Speculations that are being made about Dave’s death and Emily’s thoughts on how the world might find out the truth.
- Aspects of the Hollis’s that make them so relatable.
Links Mentioned in Today’s Episode:
Emily Rose on Instagram
It’s Become A Whole Thing Podcast
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No matter the scale of your business, you need to have a strategy in place in case of a PR crisis. If someone takes it upon themselves to attack you on social media, or you experience an actual operations meltdown, you need to be prepared.
This episode tackles the ins and outs of creating an effective and comprehensive crisis communication plan to keep your business afloat if ever you find yourself in the line of fire. Discover what you need to ascertain before creating your crisis communication template, and what to include in the template itself. A post-crisis communication plan is equally as important, and in this episode, you’ll find out why. Tune in for an overview of how to communicate effectively in a crisis, reassuring stakeholders and the public alike.
Key Points From This Episode:
- A CNN excerpt outlining Southwest Airlines’ operations crisis and subsequent crisis communication.
- Why it’s essential for every business to have an effective and comprehensive crisis communication plan.
- Why it’s important to identify and define what constitutes a crisis in your business.
- The difference between disaster communication and a PR crisis.
- What to include in your crisis communication template.
- Identifying your stakeholders and crisis response team.
- How to identify the most impactful social media channel for communicating with stakeholders.
- The role of monitoring and evaluation in crisis management.
- Strategies versus tactics.
- What a post-crisis communication plan involves.
- Sign up for the live Indestructible PR® workshop, "How to
Links Mentioned in Today’s Episode:
Why Southwest is melting down | CNN Business
Crisis Communication Plan Workshop (Click to register)
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© 2023 Indestructible PR Podcast
When Boston-based staff executive, Whitney Sharpe, outlined the actions she took to address her disturbing experience of sexual harassment on TikTok, she had no idea that it would become viral overnight and be viewed by over 14 million people. The original incident had taken place while on a work call with potential vendors, during which, Whitney captured a profoundly unprofessional incident. Thanks to the ill-advised (and highly consequential) misuse of the screen-share function, Whitney was exposed to a company chat wherein staff members had made crude sexual remarks about her. Whitney’s recent TikTok demonstrates how one company was completely unprepared to handle a massive vulnerability within their organization and the fallout that is taking place as a result. Hear about the company’s lack of response online, what was missing from their apology email, how to ensure that your company is prepared for this type of exposure, and the importance of honoring your values as a company.
Key Points From This Episode:
- How Whitney Sharpe, a Boston-based executive at a large staffing firm, took a stand against sexual harassment and went viral on TikTok.
- The inappropriate company chat that Whitney was exposed to.
- How Whitney captured the interaction and went viral on TikTok.
- What happens when an HR crisis collides with a PR crisis.
- The key vulnerabilities that Whitney’s viral TikTok exposes within the company she is confronting.
- The email Whitney received from the company in response to her complaint.
- Why the email fell short and felt like an ‘insincere’ apology.
- The company’s choice not to respond to Whitney’s viral TikTok.
- The growing trend of companies not responding to public outcry.
- How to ensure that your company is ready for this type of exposure.
- Recommendations on the social media guidelines that companies should be implementing.
- An Indestructible PR® tip on honoring your values as a company.
Links Mentioned in Today’s Episode:
Whitney Sharpe: It’s Rough Being a Woman in a Male Dominated Field
Whitney Sharpe: How Not To Apologize in Corporate America 101
Molly's TikTok on when an HR Crisis Collides With a PR Crisis
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© 2023 Indestructible PR Podcast
Gwen Stefani recently made headlines after an interview with Allure magazine in which she claimed to be Japanese. The pop star received a lot of backlash for these comments and has been accused of cultural appropriation. The controversy raised a lot of questions about what it means to be respectful when engaging with other cultures.
This week’s episode unpacks the difference between cultural appropriation and cultural appreciation. In order to do this, it draws on the expertise of Melissa Vela-Williamson, an award-winning PR practitioner, national PR columnist, author, and podcast host, who has a rich and deep background in Diversity, Equity, & Inclusion and how this relates to communication. Tune in to find out whether Gwen is guilty of cultural appropriation or cultural appreciation and hear an important list of some of the dos and don’ts of multicultural practices for anyone in communication.
Key Points From This Episode:
- What Gwen Stefani said about her Harajuku era in an Allure interview that caused such a backlash.
- How Molly’s recent workshop with guest Melissa Vela-Williamson relates to the question of cultural appropriation.
- The difference between the full context of the entire article and the pull-quote.
- Molly’s definition of culture and how it relates to her work of drawing lessons from pop culture.
- How Molly hopes that this episode will help people gain cultural competence.
- Melissa’s definition of the difference between cultural appropriation and cultural appreciation.
- Where Gwen Stefani falls in light of this definition.
- A list of some of the dos and don’ts of cultural appreciation for those in communication.
- How Gwen should have handled the question.
- The Indestructible PR® Tip regarding cultural appropriation and awareness.
Links Mentioned in Today’s Episode:
Molly's TikTok about Gwen Stefani
Allure - "Gwen Stefani: "I Said, 'My God, I'm Japanese'""
Melissa Vela-Williamson's book, Smart Talk: Public Relations Essentials All Pros Should Know
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- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
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© 2023 Indestructible PR Podcast
A powerful public relations strategy can help you recover from a crisis and build an indestructible reputation. Restoring your reputation after a serious allegation is a circumstance that everyone should be prepared for.
This week's episode uses the recent sexual misconduct allegations surrounding Andrew Callaghan as a real-world example of dealing with a crisis and analyzes his response from a PR lens. Hear about the allegations made against Andrew from TikToker Caroline Elise, his response to the allegations, and the outcome. This episode unpacks how he said it, why he said it, and how it was accepted by the public. Hear about writing apologies to the public and not your critics, the framework to navigate a public relations crisis, what not to do in a video response, and what an appropriate apology is.
Tune in to find out if Andrew’s response was suitable and if he will recover his career and reputation.
Key Points From The Episode:
- Introduction to today’s topic, the allegations made, and the response.
- The impact of video and why it is more powerful than words.
- Outline of Caroline Elise’s allegations and the video she made.
- Find out why the allegations made were so believable.
- The steps to take when faced with serious allegations made against you.
- Analysis of Andrew’s video response and apology.
- The definition of a genuine and appropriate apology.
- Important legal considerations regarding apologies in a PR crisis.
- The Indestructible PR® Tip
Links Mentioned in Today’s Episode:
Andrew Callaghan on Instagram
Channel 5 with Andrew Callaghan
All Gas No Brakes with Andrew Callaghan
Andrew Callaghan allegations made by TikToker Caroline Elise
Andrew Callaghan response
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- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
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© 2023 Indestructible PR Podcast
Today, the Golden Globes 2023 edition of the Indestructible PR® Podcast takes a look at the people and the brands that haven’t successfully overcome their PR crises of the past and examines what the ceremony reveals about their failings. Tune in to find out why these brands still haven’t recovered a year later and discover some helpful tips to avoid becoming a PR loser.
Key Points From This Episode:
- Today’s topic: How the Golden Globes sheds light on the brands that haven’t successfully overcome their PR crises.
- Why Will Smith was still the biggest PR loser of the night.
- The backstory of what happened between Will Smith and Chris Rock last year.
- What Will Smith should have done immediately after last year’s incident.
- The current state of Will Smith and his brand and what this indicates about his PR response.
- Why Will Smith’s video apology wasn’t enough.
- Why the Hollywood Foreign Press Association was also a PR loser.
- Tom Cruise as a PR loser and the backstory behind this.
- The Indestructible PR® tip for the day about managing PR crises.
Links Mentioned in Today’s Episode:
Molly's TikTok about the Golden Globes
Molly McPherson
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audiobook Listen and Subscribe on Apple Podcasts
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© 2023 Indestructible PR® Podcast with Molly McPherson
Wanting a little more than what you see on TikTok? Join me on Patreon for extended content, exclusive podcast episodes, and regular Crowdcast chats. If you’re an aspiring PR pro or already working in the field, you can access professional monthly webinars, discounts on 1:1 sessions, and upcoming programs. Join me on Patreon!
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Today’s podcast sheds light on a new dirty trick used by special interest groups and people who are activist-minded. It takes a look at an article by NPR, “She Was an ABC News Producer. She Also Was a Corporate Operative,” and reveals how Kristen Hentschel used her previous work experience as a journalist to challenge Toby Overdorf, a candidate for the Florida House of Representatives, while working as an advocate for a political consulting firm.
This episode covers a brief overview of the story, why you need to be aware of this dirty trick if you work in communication, media, news, or a leadership-related position, and what you should bear in mind if facing an activist-minded foe. A second twist follows...
Key Points From This Episode:
- Insight into the article “She Was an ABC News Producer. She Also Was a Corporate Operative,” and why it’s relevant to listeners of this podcast.
- A brief overview of the story.
- How this story reveals a new tactical strategy used by activists.
- The statement released by ABC denying that Kristen Hentschel worked for them.
- The twist of Kristen Hentschel working as a journalist while simultaneously working as an advocate.
- How this relates to a situation faced by one of Molly’s clients with an activist-minded foe.
- An interesting twist relating to Kristin’s previous career as a journalist under a different name.
- The Indestructible PR® tip for the day for identifying or dealing with fake or former journalists.
Links Mentioned in Today’s Episode:
"She was an ABC News producer. She also was a corporate operative"
Kristen Hentschel on LinkedIn
Molly McPherson
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book Listen and Subscribe on Apple Podcasts
Molly McPherson on Patreon
Wanting a little more than what you see on TikTok? Join me on Patreon for extended content, exclusive podcast episodes, and regular Crowdcast chats. If you’re an aspiring PR pro or already working in the field, you can access professional monthly webinars, discounts on 1:1 sessions, and upcoming programs. Join me on Patreon!
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© 2023 Indestructible PR Podcast
In this episode, discussing some of the worst PR crises that happened in 2022 based on an informal poll on Twitter.
It's no secret that 2022 was a year full of PR disasters. From celebrities getting caught up in scandals to brands making massive mistakes, here are some of the worst PR crises that happened last year.
Links Mentioned in Today’s Episode:
What are some of the worst PR crises that happened in 2022? - Twitter 12/27/22
The Top 10 PR Crises in 2022 - Tik Tok 1/2/2023
212: Why The Term Cancel Culture is Dangerous And How It Can Hurt Your Brand: Kanye West Explains
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book Listen and Subscribe on Apple Podcasts
Molly McPherson on Patreon
Wanting a little more than what you see on TikTok? Join me on Patreon for extended content, exclusive podcast episodes, and regular Crowdcast chats. If you’re an aspiring PR pro or already working in the field, you can access professional monthly webinars, discounts on 1:1 sessions, and upcoming programs. Join me on Patreon!
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- YouTube
© 2023 Indestructible PR Podcast
ChatGPT is here and is making waves globally for its ability to generate human-like written text. This episode of the Indestructible PR® Podcast delves into some of the risks and benefits of using this new platform. It provides a bit of background into what ChatGPT is, how it works, and how it’s different from other IA programs. It also explains how it can be especially useful to those in communications and public relations before providing a list of some of the many things it can be used for, including content creation, language translation, copywriting, and others. You’ll learn what to consider if you are using ChatGPT for external communications and how to harness its benefits without jeopardizing your reputation.
Key Points From This Episode:
- An introduction to what ChatGPT is and how it works.
- What makes ChatGPT different from other IA programs.
- The limitations of ChatGPT.
- How it can be useful to you in terms of communications and public relations.
- A list of the many things you can use it for including responding to customer inquiries, content creation, language translation, etc.
- How this can be used by students to cheat and evade plagiarism.
- What to consider if you are using Chat GPT for external communications.
- The Indestructible PR® tip for the day regarding your reputation and ChatGPT.
Links Mentioned in Today’s Episode:
ChatGPT
Molly McPherson
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book Listen and Subscribe on Apple Podcasts
Molly McPherson on Patreon
Wanting a little more than what you see on TikTok? Join me on Patreon for extended content, exclusive podcast episodes, and regular Crowdcast chats. If you’re an aspiring PR pro or already working in the field, you can access professional monthly webinars, discounts on 1:1 sessions, and upcoming programs. Join me on Patreon!
Follow Molly McPherson on social media:
- TikTok
- YouTube
© 2023 Indestructible PR Podcast
Everyone has been in a situation where they’re asked a question and don’t know how to answer it. Whether it be during an interview, a meeting, or a media interview, being able to provide clear, concise answers can make all the difference. Here are some tips to help you give good answers to any question:
Mastering the art of giving good answers takes time and practice; however following these tips should help ensure that no matter what type of question is put forth, you can confidently provide an effective response.
Links Mentioned in Today’s Episode:
Molly McPherson
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book Listen and Subscribe on Apple Podcasts
Molly McPherson on Patreon
Wanting a little more than what you see on TikTok? Join me on Patreon for extended content, exclusive podcast episodes, and regular Crowdcast chats. If you’re an aspiring PR pro or already working in the field, you can access professional monthly webinars, discounts on 1:1 sessions, and upcoming programs. Join me on Patreon!
Follow Molly McPherson on social media:
- TikTok
- YouTube
© 2022 Indestructible PR Podcast
After body cam footage emerged showing Mary O’Connor, the Police Chief of Tampa, Florida, trying to get out of a traffic violation by showing her badge and the internal affairs investigation that followed, she was ultimately forced to resign.
This episode takes a look at this incident to see what can be learned from a PR perspective, and breaks down three easy choices in ethical leadership that can save your reputation. Hear the entire body cam clip and learn what guilt sounds like, how guilty people behave, and how this sheds light on unethical leadership. Also covered is the statement that was released when the truth came out and how Mary tried to protect the lie instead of taking responsibility for her actions. Hear more about what it means to be an ethical leader in any organization and how to build an indestructible reputation.
Key Points From This Episode:
- The traffic stop incident that resulted in Mary O’Connor’s resignation as Police Chief of Tampa, Florida.
- What guilt sounds like and how this relates to a media interview.
- How this sheds light on unethical leadership.
- Assessing the ethical ramifications of her actions
- A sense of relief, and insight into how guilty people behave.
- The statement that was released when the truth came out and how she tried to protect the lie.
- How the first statement tells you the intent of the person.
- A previous incident and speculation that she may be driving under the influence of alcohol.
- What it means to be an ethical leader and how this relates to an organization’s core values.
- The Indestructible PR® tip for the day about taking responsibility.\
Links Mentioned in Today’s Episode:
YouTube: "#Tampa #Police Chief Resigns After Flashing Badge To Get Out Of Golf Cart Stop"
Official statement: "Incident involving chief of police"
"Tampa police Chief Mary O’Connor resigns amid traffic stop controversy"
Molly McPherson
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book Listen and Subscribe on Apple Podcasts
Molly McPherson on Patreon
© 2022 Indestructible PR® Podcast
Wanting a little more than what you see on TikTok? Join me on Patreon for extended content, exclusive podcast episodes, and regular Crowdcast chats. If you’re an aspiring PR pro or already working in the field, you can access professional monthly webinars, discounts on 1:1 sessions, and upcoming programs. Join me on Patreon!
Follow Molly McPherson on social media:
- TikTok
- YouTube
© 2022 Indestructible PR Podcast
These days news happens in milliseconds and with the social media algorithms functioning the way they do, a negative comment can result in a disruption that can damage your public image in a very short space of time.
This episode takes a look at the public relations strategy that effectively got two of Molly’s clients out of crises. It breaks down the three elements of the 'Social Media Checklist' and covers why you need to consider the intent of the person attacking you or your brand, the different intentions someone may have for attacking you, and whether you should delete a post or reply to it.
You’ll learn what to consider when responding to a post like this, why you want to reply early, and why you should build your statements around key messaging. It also explains exactly how the Indestructible PR® response framework can be implemented into your response to make for an indestructible reputation.
Key Points From This Episode:
- Patreon and other platforms where Molly engages with her followers.
- A question from one of Molly’s Patreon subscribers about what Molly does behind the scenes.
- How what Molly talks about on TikTok translates into her work.
- The definition of a social media disruption and how this is different from a crisis.
- The social media disruption checklist that Molly created for one of her clients.
- How she applied this same checklist to the disruption faced by another client.
- The three elements of the Social Media Checklist.
- Why you need to consider the intent of the person attacking you before replying.
- The different types of people who may attack or challenge you on social media.
- Why Molly’s belief that you should never delete anything on social media has changed.
- What to delete and what to respond to.
- Other things to consider when responding to a post like this.
- Why you want to reply early and what to consider as you draft your response.
- Why you should build your statements around key messaging.
- How to implement the Indestructible PR response framework into your response.
- The importance of monitoring all your social media channels when navigating a disruption.
- The Indestructible PR® tip for the day about not taking things personally.
More from Molly:
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book Listen and Subscribe on Apple Podcasts
Wanting a little more than what you see on TikTok? Join me on Patreon for extended content, exclusive podcast episodes, and regular Crowdcast chats. If you’re an aspiring PR pro or already working in the field, you can access professional monthly webinars, discounts on 1:1 sessions, and upcoming programs. Join me on Patreon!
Follow Molly McPherson on social media:
- TikTok
- YouTube
© 2022 Indestructible PR Podcast
If you say the wrong thing in front of the press, it could live online for years to come and greatly damage your reputation. This episode takes a look back at a previous podcast episode and webinar with media trainer extraordinaire Warren Weeks, where he broke down the three mistakes that most spokespeople make in media interviews, why these faux pas can be so damaging, and how to avoid them. From not treating an interview like it’s a conversation to identifying and avoiding the traps set by reporters, learn how to perfect the art of the media interview and protect your brand. Also covered are some helpful tips for the preparation of “quotable quotes” to ensure that you don’t just avoid saying the wrong thing, but also get the right message across.
Key Points From This Episode:
- The challenges faced by spokespeople in media interviews and how they are based on fear.
- The practice and patience required to craft the right messaging to protect yourself in a media interview.
- Why you should never treat a media interview as a conversation and why people do this.
- The awkward pause, what it is, and how journalists use this against spokespeople.
- How to avoid falling into the trap of the awkward pause.
- Why spokespeople often avoid repeating themselves and why they shouldn’t.
- Why you shouldn’t repeat the reporter’s words in your answer and how to avoid this reflex.
- The importance of discipline and control.
- The Indestructible PR® Tip for the day regarding the preparation of “quotable quotes.”
Links Mentioned in Today’s Episode:
Warren Weeks
Media Training Toronto
Molly McPherson
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Wanting a little more than what you see on TikTok? Join me on Patreon for extended content, exclusive podcast episodes, and regular Crowdcast chats. If you’re an aspiring PR pro or already working in the field, you can access professional monthly webinars, discounts on 1:1 sessions, and upcoming programs. Join me on Patreon!
Follow Molly McPherson on social media:
- TikTok
- YouTube
© 2022 Indestructible PR Podcast
How a leader handles layoffs can have a major impact on the future success and reputation of their company. This episode takes a look at some of the recent layoffs that have made the news before breaking down five tips on how to handle layoffs during this time of year. It unpacks how Mark Zuckerberg handled the Meta layoffs differently from how Elon Musk handled the Twitter layoffs and what we can learn from both these situations. From managing expectations to supporting your employees, and ongoing communication, this episode will help you to mitigate unnecessary distress and protect your reputation in the unfortunate event of corporate downsizing.
Key Points From This Episode:
- Some of the companies that have been in the media for layoffs recently.
- Why it’s so important to a company’s future success and reputation for its leader to handle a layoff well.
- Today’s topic: How to handle layoffs during this time of year.
- The difference between how Mark Zuckerberg handled the Meta layoffs and how Elon Musk handled the Twitter layoffs.
- Why, as a leader, you should be clear about the situation upfront.
- How to support both the employees who are being laid off and those who are staying.
- Why this process should be followed whether you’re laying off many people or only a few.
- The value of ongoing communication and updates.
- How to manage expectations by answering questions.
- The Indestructible PR® Tip for the day about framing the bad news.
Links Mentioned in Today’s Episode:
Molly's TikTok video about the Meta Layoffs
"Mark Zuckerberg Said He Cut Meta Jobs Better Than Elon Musk"
Molly McPherson
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book Listen and Subscribe on Apple Podcasts
Wanting a little more than what you see on TikTok? Join me on Patreon for extended content, exclusive podcast episodes, and regular Crowdcast chats. If you’re an aspiring PR pro or already working in the field, you can access professional monthly webinars, discounts on 1:1 sessions, and upcoming programs. Join me on Patreon!
Follow Molly McPherson on social media:
- TikTok
- YouTube
© 2022 Indestructible PR Podcast
This week’s podcast discusses the anger algorithm and why social media platforms favor aggression, enraged behavior, and the shaming of people. It looks at the 60 Minutes episode “Angry in America,” what it reveals about the combative ecosystem of social media, and why you should watch it if you are a business leader or someone involved in communication.
Our Indestructible PR Tip discusses how you might be able to hack the social media algorithm to stop the negative commentary.
Key Points From This Episode:
- The 60 Minutes episode “Angry in America” and what it revealed about the social media algorithm.
- Why you should watch it if you are a business leader or someone involved in communication.
- The concept of shaming people online and how it relates to anger.
- Why you should factor in that people may not watch the whole video.
- Thoughts on when it’s okay to shame someone and when it is not.
- The Indestructible PR tip for the day about hacking the algorithm.
Links Mentioned in Today’s Episode:
- 60 Minutes: Angry in America
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book Listen and Subscribe on Apple Podcasts
Wanting a little more than what you see on TikTok? Join me on Patreon for extended content, exclusive podcast episodes, and regular Crowdcast chats. If you’re an aspiring PR pro or already working in the field, you can access professional monthly webinars, discounts on 1:1 sessions, and upcoming programs. Join me on Patreon!
Follow Molly McPherson on social media:
- TikTok
- YouTube
© 2022 Indestructible PR Podcast
While you may think it’s unlikely that you will end up on a live television interview, with webinars, streaming, short-form videos, and other channels, there are so many opportunities for you to find yourself on screen.
This episode breaks down five tested prep tips for appearing on camera for a live interview on very short notice, from the perspective of someone who understands this experience well.
Hear about how Molly ended up on NOW Tonight with Joshua Johnson at short notice, and how she prepared herself for this. This podcast explains why you should keep it simple and interview with three talking points. It also covers how to dress, how to frame yourself, why you should smile, tips on how to overcome your nerves and everything you should keep in mind if interviewed on screen.
Key Points From This Episode:
- Why this episode is relevant to you, even if you think you’re unlikely to be on a television interview.
- How Molly ended up on NOW Tonight with Joshua Johnson at short notice.
- Why you should keep it simple when prepping for an interview like this.
- How to dress for a broadcast interview.
- Why you should interview with three talking points.
- Why you should always prepare and never wing an interview like this.
- The importance of remembering to smile when you are on camera.
- Why you should keep framing in mind if you’re being interviewed online.
- The importance of thinking quickly on your feet.
- A tip to overcome your nerves.
- The Indestructible PR tip for the day about the one thing Molly forgot in her live interview.
Links Mentioned in Today’s Episode:
NOW Tonight with Joshua Johnson - Oct. 25 | NBC News NOW
Room Rater tweet on Molly
Molly McPherson
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book Listen and Subscribe on Apple Podcasts
Wanting a little more than what you see on TikTok? Join me on Patreon for extended content, exclusive podcast episodes, and regular Crowdcast chats. If you’re an aspiring PR pro or already working in the field, you can access professional monthly webinars, discounts on 1:1 sessions, and upcoming programs. Join me on Patreon!
Follow Molly McPherson on social media:
- TikTok
- YouTube
© 2022 Indestructible PR Podcast
Kanye West (better known simply as Ye) has always been a contentious figure, but after his latest string of racist and anti-Semitic remarks, major brands like Adidas are dropping their endorsements with the rapper.
This episode delves into this controversy to explain what happened, how Ye redefined the term 'cancel culture' and how the use of it can actually damage your brand. You’ll hear about Adidas’ termination of their partnership of Ye, as well as what they did wrong and what they did right, plus you’ll discover a possible strategic motivation behind Ye’s recent actions. You’ll also learn more about the ‘alt-right playbook’ that Ye seems to be following, and the elements of it that can be seen in his behavior, before hearing how he and the alt-right have attempted to weaponize cancel culture, and why you may never want to use the term in a defensive response again.
Key Points From This Episode:
- The story behind the controversy surrounding Ye.
- The statement released by Adidas and why it’s a good example of how to respond to a crisis.
- Blowback Adidas has received for taking its time to sever its partnership with Ye.
- Why silence is so damaging and what Adidas should have done in the interim.
- Netflix’s decision not to drop Ye’s documentary, Jeen-Yuhs.
- The idea that Ye is following a playbook that is commonly used by the alt-right.
- How the alt-right is using this situation to further its cause.
- Insight into the ‘alt-right playbook’ and what it entails, including deliberately offensive speech.
- The preservation of ambiguity and Poe’s law as a tactic of the alt-right.
Links Mentioned in Today’s Episode:
Press release: 'Adidas Terminates Partnership With Ye Immediately'
Molly’s TikTok post: 'Adidas Terminates Partnership With Ye Immediately'
'Netflix will not remove Kanye West’s doc ‘Jeen-Yuhs’ amid anti-Semitic rants'
Jeen-yuhs: A Kanye Trilogy
Molly’s TikTok post: Ye following an alt-right playbook
"Media Manipulation and Misinformation Online"
Parler
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis (Audio Book)
Listen and Subscribe on Apple Podcasts
Follow Molly McPherson on social media:
- TikTok
- YouTube
© 2022 Indestructible PR Podcast
Kanye West (better known simply as Ye) has always been a contentious figure, but after his latest string of racist and anti-Semitic remarks, major brands like Adidas are dropping their endorsements with the rapper.
This episode delves into this controversy to explain what happened, how Ye redefined the term 'cancel culture' and how the use of it can actually damage your brand. You’ll hear about Adidas’ termination of their partnership of Ye, as well as what they did wrong and what they did right, plus you’ll discover a possible strategic motivation behind Ye’s recent actions. You’ll also learn more about the ‘alt-right playbook’ that Ye seems to be following, and the elements of it that can be seen in his behavior, before hearing how he and the alt-right have attempted to weaponize cancel culture, and why you may never want to use the term in a defensive response again.
Key Points From This Episode:
- The story behind the controversy surrounding Ye.
- The statement released by Adidas and why it’s a good example of how to respond to a crisis.
- Blowback Adidas has received for taking its time to sever its partnership with Ye.
- Why silence is so damaging and what Adidas should have done in the interim.
- Netflix’s decision not to drop Ye’s documentary, Jeen-Yuhs.
- The idea that Ye is following a playbook that is commonly used by the alt-right.
- How the alt-right is using this situation to further its cause.
- Insight into the ‘alt-right playbook’ and what it entails, including deliberately offensive speech.
- The preservation of ambiguity and Poe’s law as a tactic of the alt-right.
Links Mentioned in Today’s Episode:
Press release: 'Adidas Terminates Partnership With Ye Immediately'
Molly’s TikTok post: 'Adidas Terminates Partnership With Ye Immediately'
'Netflix will not remove Kanye West’s doc ‘Jeen-Yuhs’ amid anti-Semitic rants'
Jeen-yuhs: A Kanye Trilogy
Molly’s TikTok post: Ye following an alt-right playbook
"Media Manipulation and Misinformation Online"
Parler
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis (Audio Book)
Listen and Subscribe on Apple Podcasts
Follow Molly McPherson on social media:
- TikTok
- YouTube
© 2022 Indestructible PR Podcast
Please note this episode carries a trigger warning for sexual assault.
After a long series of other troubling accusations, including one by a woman sexually assaulted by eight hockey players, and cover-ups, secrecy, and poor leadership, the reputation of Hockey Canada is severely tarnished.
This week’s podcast breaks down the three reasons why the crisis has been so deadly for the brand and so devastating for the victims and the stakeholders. This episode sheds light on how long this crisis has been going on, some of the attempts to cover it up, and the lack of transparency on the part of Hockey Canada when it came to the media. Hear about how the problem of leadership not backing down fed the scandal and the additional crisis caused when the entire board stepped down at the same time. Listen in for some key takeaways to consider to prevent a future crisis at your organization.
Key Points From This Episode:
- A clip from TSN Senior Correspondent Rick Westhead breaking the story about Hockey Canada. TW: For listeners who wish to avoid his account of an incident involving sexual assault, please skip audio between [00:17] and [00:44].
- The framing of this story for the purpose of this podcast, and why it feels so American.
- TW: For listeners who wish to avoid further details about the sexual assault, please skip audio from [05:24] to [08:00]
- The masculine nature of the sport and the risky behavior that accompanies it.
- Other Canadian PR crises from recent times.
- Insight into how long this crisis has been going on and some attempts to cover it up.
- The stepping down of President and CEO Scott Smith, as well as the entire board, and how it caused an additional crisis.
- The problem of lack of transparency and the company’s silence towards the media.
- How leaders not backing down fed the scandal.
- The survey Hockey Canada sent to supporters and how this can be seen as a doubling down tactic.
- The Indestructible PR Tip
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - on Audible
Listen and Subscribe on Apple Podcasts
Follow Molly McPherson on social media:
- TikTok
- YouTube
© 2022 Indestructible PR Podcast
You can unleash a full-blown PR crisis on social media with one bad move against someone with a social media platform.
To handle these situations, companies and brands need a plan.
Who didn't prepare for her social media crisis? Bethenny Frankel.
The "Real Housewives of New York City" alum has gained popularity on TikTok for her beauty product reviews and sometimes harsh criticism of other celebrities like Meghan Markel. However, when Frankel appeared to silence two creators on TikTok for critiquing her brand, users of the app took notice.
She effectively destroyed her reputation by sending legal notices to two TikTok creators who criticized her brand. First, for being a bully. Second, for botching her social media response.
Avoid these mistakes when dealing with a social media PR crisis.
Links Mentioned in Today’s Episode:
Molly McPherson's Bethenny Frankel reaction on TikTok #1
Molly McPherson's Bethenny Frankel reaction on TikTok #2
Molly McPherson on YouTube
Molly McPherson on Instagram
Molly McPherson on Twitter
Indestructible PR on Facebook
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book
Listen and Subscribe on Apple Podcasts
© 2022 Indestructible PR Podcast
Follow Molly McPherson on social media:
- TikTok
- YouTube
© 2022 Indestructible PR Podcast
This episode of the Indestructible PR Podcast looks at the public relations crisis created by Joy Gendusa, CEO of PostcardMania in Clearwater, Florida, when she claims she underestimated the severity of Hurricane Ian and insisted her staff continue to work through the storm.
This podcast unpacks exactly what was communicated in that Zoom meeting when Gendusa addressed her staff before the arrival of Hurricane Ian and the media crisis that resulted, before it delves into Gendusa’s response.
We cover why issuing a press release was wise, but also dissecting the not-so-wise moves in a corresponding YouTube video. Listen in to learn how to respond to a natural disaster, and not create one with your staff.
Key Points From This Episode:
- How having a healthy amount of ego comes with the territory when it comes to being a CEO
- What Joy Gendusa said in the Zoom call when she addressed her staff before the hurricane.
- The difference between hype and legitimate danger.
- Three reasons why this situation made headlines.
- Why issuing a press release was a good move.
- Mixed feelings about the setting of Gendusa’s video and why it should have been shot at the office.
- What the hard edits in the video tell us about the subtext.
- Questions related to the truth of some statements she made in the video.
- The takeaway from this response is about the importance of owning up to your mistakes.
- The Indestructible PR Tip
Press release: "PostcardMania CEO Speaks Out After Hurricane Ian, World Should be More Forgiving and Helpful”
YouTube Video: PostcardMania CEO Speaks Out After Hurricane Ian, World Should be More Forgiving and Helpful
Andrew Cuomo on “What’s Next?”
Molly's PostcardMania TikTok post
Molly's Hurricane Ian TikTok post
Molly McPherson
Molly McPherson on Twitter
Molly McPherson on TikTok
Molly McPherson on YouTube
Molly McPherson on Instagram
Indestructible PR on Facebook
Indestructible: Reclaim Control and Respond with Confidence in a Media CrisisConfidence/dp/1954801084
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio BookListen and Subscribe on Apple Podcasts
Anyone who lives in Florida will have heard a hurricane warning recently, well today’s episode is a hurricane content warning. At the time of this podcast’s recording, Hurricane Ian was close to making landfall. This episode looks at President and CEO of the Red Cross Gail McGovern’s warning to those in Florida, why some people did not heed her advice, and what social media has to do with the problem.
Discover why Hurricane Ian is the first social media hurricane and how both ordinary citizens and federal and local authorities are creating content around it. Tune in to hear a breakdown of three concerning social media trends related to the hurricane and people’s safety, as well as a warning and some key takeaways related to communication about crisis situations like this one.
Key Points From This Episode:
- Today’s topic: Why people did not heed Gail McGovern’s warning to Floridians about Hurricane Ian and what social media has to do with this problem.
- The current status of the hurricane at the time of this episode’s recording.
- Three concerning social media trends related to Hurricane Ian and people’s safety.
- Why Hurricane Ian is the first social media hurricane.
- Thoughts on how federal and local officials are using social media.
- The value of live video and why organizations need to use social media to reach people.
- How younger generations use social media as a search engine.
- The Indestructible PR tip for the day about remote workers in crisis situations.
Links Mentioned in Today’s Episode:
Molly's Hurricane Ian TikTok post
Molly McPherson
Molly McPherson on Twitter
Molly McPherson on TikTok
Molly McPherson on YouTube
Molly McPherson on Instagram
Indestructible PR on Facebook
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book
Listen and Subscribe on Apple Podcasts
© 2022 Indestructible PR Podcast
Anyone who lives in Florida will have heard a hurricane warning recently, well today’s episode is a hurricane content warning. At the time of this podcast’s recording, Hurricane Ian was close to making landfall. This episode looks at President and CEO of the Red Cross Gail McGovern’s warning to those in Florida, why some people did not heed her advice, and what social media has to do with the problem.
Discover why Hurricane Ian is the first social media hurricane and how both ordinary citizens and federal and local authorities are creating content around it. Tune in to hear a breakdown of three concerning social media trends related to the hurricane and people’s safety, as well as a warning and some key takeaways related to communication about crisis situations like this one.
Key Points From This Episode:
- Today’s topic: Why people did not heed Gail McGovern’s warning to Floridians about Hurricane Ian and what social media has to do with this problem.
- The current status of the hurricane at the time of this episode’s recording.
- Three concerning social media trends related to Hurricane Ian and people’s safety.
- Why Hurricane Ian is the first social media hurricane.
- Thoughts on how federal and local officials are using social media.
- The value of live video and why organizations need to use social media to reach people.
- How younger generations use social media as a search engine.
- The Indestructible PR tip for the day about remote workers in crisis situations.
Links Mentioned in Today’s Episode:
Molly's Hurricane Ian TikTok post
Molly McPherson
Molly McPherson on Twitter
Molly McPherson on TikTok
Molly McPherson on YouTube
Molly McPherson on Instagram
Indestructible PR on Facebook
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book
Listen and Subscribe on Apple Podcasts
© 2022 Indestructible PR Podcast
In today's digital age, with the constant posting, sharing, and posts going viral, PR crises can spiral out of control in the blink of an eye.
This week’s Indestructible PR Podcast shares some key takeaways from how Adam Levine responded to his PR crisis in the aftermath of the video posted by Instagram model, Sumner Stroh.
You’ll learn more about the one big mistake he made, a mistake you never want repeated in a PR crisis. Also discussed are the details released by Sumner and the importance of going further to understand the why behind her actions. Don’t miss out, tune in now.
Key Points From This Episode:
• How a PR crisis can spiral out of control thanks to the digital age we live in.
• More about Levine’s response to the spilling of more sordid details of his personal life.
• Details released by Instagram model, Sumner Stroh.
• A closer look at his one, colossal, mistake.
• Why it’s important to understand the why behind the other person’s actions.
• Why showing remorse plays a role in handling a PR crisis.
• A look at the statement released by Adam Levine and his PR team.
• The grand takeaway from Levine’s post.
• The Indestructible PR tip.
Links Mentioned in Today’s Episode:
Sumner Stroh on TikTok
Molly McPherson
Molly McPherson on Twitter
Molly McPherson on TikTok
Molly McPherson on YouTube
Molly McPherson on Instagram
Indestructible PR on Facebook
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book
Listen and Subscribe on Apple Podcasts
© 2022 Indestructible PR Podcast
Recently, Rudy Giuliani, formerly known as ‘America's Mayor,' sat down for a media interview with Newsmax, and likely it did not go as intended.
One unprepared quote later, and the resulting gaff ended up all over social media. This type of thing can happen to anyone, and this week’s podcast looks at why this interview was such a train wreck. Tuning in, you’ll find out how Giuliani started off on the wrong foot, why the biggest mistake he made was treating a media interview like a conversation, and you’ll hear the soundbite of the shocking faux pas that rocked headlines as a viral pull quote.
This episode also includes five important things to consider to avoid saying something you’ll regret in a media interview, as well as tips on how to handle mistakes, difficult questions, and tough reporters! You won’t want to miss it.
Key Points From This Episode:
• Thoughts on the 21st anniversary of 9/11 and how much has changed.
• Rudy Giuliani, his unofficial title of 'America's Mayor,' and his subsequent downfall.
• The Newsmax interview with Giuliani and why it was such a train wreck.
• How a pull quote is different from a soundbite.
• The importance of preparing for a media interview.
• The soundbite where Giuliani got off on the wrong foot.
• Five things to consider to avoid saying something you’ll regret in your next media interview.
• Why conducting an interview 'off the cuff ' is one of the most dangerous things you can do.
• What to do if you make a mistake in an interview.
• Tips for answering difficult questions and dealing with tough reporters.
• The Indestructible PR tip.
Links Mentioned in Today’s Episode:
"Rudy Giuliani to Newsmax: US 'in More Danger' Than Before 9/11"
Molly McPherson
Molly McPherson on Twitter
Molly McPherson on TikTok
Molly McPherson on YouTube
Molly McPherson on Instagram
Indestructible PR on Facebook
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book
Listen and Subscribe on Apple Podcasts
© 2022 Indestructible PR
Today’s Indestructible PR podcast episode discusses the trending TikTok drama surrounding the Don’t Worry Darling Venice Film Festival premiere. Did Harry Styles spit on Chris Pine? Did Olivia and Harry break up? What’s the deal with Florence Pugh? As the cast of the upcoming American psychological thriller Don’t Worry Darling, directed by Olivia Wilde, hit the Venice Film Festival, they brought plenty of behind-the-scenes drama. Covered in this episode is Olivia’s statement at a press conference regarding the fallout with Miss Florence Pugh, the press junket, and more comments surrounding the drama. And as always, tune in for an indestructible PR tip at the end of the episode.
Key Points From This Episode:
- Scene: Venice Film Festival. Topic of discussion: Olivia Wilde’s second directorial effort.
- The crazy thing about the TikTok platform: mashing together public relations crisis management and pop culture.
- A quick digression about Shia LaBeouf and his rebranding to Catholicism.
- A deeper look at the press conference with Olivia Wilde.
- A red flag: a quote or line that should never be used in a PR situation.
- The cascading consequences of Olivia Wilde’s statement.
- Looking at Flo’s diva behavior and how that’s working for her.
- Is any PR really good PR?
- Indestructible PR tip: Be prepared!
Links Mentioned in Today’s Episode:
Molly McPherson
Molly McPherson on Twitter
Molly McPherson on TikTok
Molly McPherson on YouTube
Molly McPherson on Instagram
Indestructible PR on Facebook
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book
Listen and Subscribe on Apple Podcasts —
© 2022 Indestructible PR Podcast
Today’s Indestructible PR podcast episode discusses the trending TikTok drama surrounding the Don’t Worry Darling Venice Film Festival premiere. Did Harry Styles spit on Chris Pine? Did Olivia and Harry break up? What’s the deal with Florence Pugh? As the cast of the upcoming American psychological thriller Don’t Worry Darling, directed by Olivia Wilde, hit the Venice Film Festival, they brought plenty of behind-the-scenes drama. Covered in this episode is Olivia’s statement at a press conference regarding the fallout with Miss Florence Pugh, the press junket, and more comments surrounding the drama. And as always, tune in for an indestructible PR tip at the end of the episode.
Key Points From This Episode:
- Scene: Venice Film Festival. Topic of discussion: Olivia Wilde’s second directorial effort.
- The crazy thing about the TikTok platform: mashing together public relations crisis management and pop culture.
- A quick digression about Shia LaBeouf and his rebranding to Catholicism.
- A deeper look at the press conference with Olivia Wilde.
- A red flag: a quote or line that should never be used in a PR situation.
- The cascading consequences of Olivia Wilde’s statement.
- Looking at Flo’s diva behavior and how that’s working for her.
- Is any PR really good PR?
- Indestructible PR tip: Be prepared!
Links Mentioned in Today’s Episode:
Molly McPherson
Molly McPherson on Twitter
Molly McPherson on TikTok
Molly McPherson on YouTube
Molly McPherson on Instagram
Indestructible PR on Facebook
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book
Listen and Subscribe on Apple Podcasts —
© 2022 Indestructible PR Podcast
In a recent exclusive interview with The Cut, Meghan Markle opened up about her new life in California, the struggles of her past, and her plans for her future. This was partly done as part of a promotion effort for Meghan’s new podcast, Archetypes.
This week, we examine and decode this article to analyze what she said and what she meant. Hear how Meghan and Harry’s PR has perpetually let them down, why their campaigns always feel like plan Bs, and discover examples of their many PR missteps. This episode explains why this article feels like another plan B in trying to reshape their reputation, and breaks down some framing attempts in it and the agenda behind them.
Please note this episode carries a trigger warning for suicide and depression.
Key Points From This Episode:
• The Cut’s article about Meghan Markle and how it’s part of a promotion effort for her new podcast, Archetypes.
• Today’s topic: The major takeaway from how this article has been framed.
• Framing attempts in the article and the agenda behind them.
• Harry's suspicious absence from this profile and why this might be.
• The relatable aspects of Meghan and Harry’s lives versus the unrelatable aspects.
• The message she sends to the royal family and the tricky nature of navigating hypocrisy in media relations.
• TW: To avoid references to suicide, skip audio from 29:34 to 30:03.
• The key takeaway from this article and the message Meghan is sending to the royal family.
• The Indestructible PR tip for the day, relating to hypocrisy in media interviews.
Links Mentioned in Today’s Episode:
‘Meghan of Montecito She’s left the Firm behind. Harry’s found a polo team in Santa Barbara. The kids are doing great. Now she’s ready for her next act.’ —
Archetypes
Sunshine Sachs Morgan & Lylis
Molly McPherson on Twitter
Molly McPherson on TikTok
Molly McPherson on YouTube
Molly McPherson on Instagram
Indestructible PR on Facebook
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book
Listen and Subscribe on Apple Podcasts
Ageism, sexism, bad management, and incredibly poor messaging, today’s PR crisis has it all!
This week’s podcast focuses on Bell Media’s ousting of Lisa LaFlamme and her replacement by a younger male, shortly after the beloved CTV Anchor allowed herself to go gray.
Let's discuss Lisa’s PR masterpiece of a response video and Bell Media’s well-written but completely inadequate response statement. While a private company has the right to hire and fire whomever they choose, decisions like these affect the public, and if not handled correctly, this could be detrimental to a company’s continued support and ultimately their bottom line. This podcast looks at the importance of truth and transparency in a PR response, and when a statement should be replaced by an apology. Tune in to hear the statement Bell Media put out, why it was a bad statement, why it created such a blowback, and how the statement should have been written to avert a PR crisis.
Key Points From This Episode:
- Today’s topic: the PR nightmare associated with Bell Media’s firing of CTV anchor Lisa LaFlamme and why their statement was inadequate.
- Some previous examples of anchors being let go and the resulting PR crises.
- The implications of how Lisa LaFlamme was fired shortly after allowing herself to go gray.
- The problem of the lack of transparency on the part of Bell Media regarding why they fired Lisa.
- Lisa LaFlamme’s video response and why it’s a PR masterpiece.
- Why does a situation like this call for an apology, not a statement?
- Who was hurt by Bell Media’s decision.
- The biggest problem with Bell Media’s statement.
- The legal implications of making an apology or accepting responsibility.
- How an apology can help you regain trust, reduce liability, and be an effective business decision.
- How Bell Media’s apology should have been written.
- The Indestructible PR tip for the day relating to the importance of the first line in any response statement.
- Closing words on why you should never fire women of a certain age.
Where in the World is Matt Lauer’s Reputation?
173: How Jeff Zucker's Resignation from CNN Signals a Shift in Crisis Communications
Lisa LaFlamme’s video response
Bell Media PR response
Molly McPherson
Molly McPherson on Twitter
Molly McPherson on TikTok
Molly McPherson on YouTube
Molly McPherson on Instagram
Indestructible PR on Facebook
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book
Listen and Subscribe on Apple Podcasts
© 2022 Indestructible PR
Movie actor Ezra Miller recently issued an apology for a series of legal issues and assault and abuse allegations, published as an exclusive in Variety Magazine. With the DC Comics film The Flash opening in theaters next summer, there's a lot riding on this apology.
This week’s episode takes a look at Ezra Miller’s apology to evaluate whether the elements of the perfect public apology are present in it. It also includes speculation on how Warner Bros. may be trying to approach the situation and what choices they may be considering. Tune in to learn from Ezra Miller’s apology and gain a better understanding of how to write the perfect response when faced with a crisis.
Key Points From This Episode:
• Today’s topic: Whether Ezra Miller’s apology is enough to save their reputation and the movie The Flash that they are associated with.
• The question of whether trust is at risk, and how to determine what to do if it is.
• An analysis of Ezra Miller’s (or Warner Bros.’) statement and whether the five elements of the perfect response are present.
• Why euphemisms shouldn’t be used in a statement like this.
• The vagueness of the term past behavior.
• Thoughts on Ben Affleck and Robert Downey Jr. and how they came back from similar situations.
• The Indestructible PR Tip
Keywords/Tags:
Links Mentioned in Today’s Episode:
Ezra Miller
‘The Flash’ Star Ezra Miller Seeking Treatment for ‘Complex Mental Health Issues’ (EXCLUSIVE)
The Flash
How to Write the Perfect Public Apology - Molly McPherson/TikTok
‘Warner Bros. Weighing Fate of ‘The Flash’ as Its Ezra Miller Problem Grows’
Molly McPherson on Twitter
Molly McPherson on TikTok
Molly McPherson on YouTube
Molly McPherson on Instagram
Indestructible PR on Facebook
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis (Book)
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis (Audio)
© 2022 Indestructible PR Podcast
For all of social media’s ills, there’s an equal amount of things to love.
When I think of Emily Rose, I think of a light, fun, intellectual, critically thinking millennial who has deservedly exploded on TikTok. Not only that, she also has a wildly popular podcast called It’s Become a Whole Thing, and a book deal with Simon and Schuster!
As a social media influencer speaking on behalf of the hoi polloi, Emily is as much a crisis communicator as I am, and today she and I are diving into the world of Bennifer, Taylor Swift’s private jet story, what you need to know about Vanderpump Rules, and our differing opinions on Will Smith’s future. If pop culture is your “Superbowl,” trust me when I say you don’t want to miss this one!
Key Points From This Episode:
• What led Emily to the world of social media as a career path.
• Emily shares the evolution of her journey as a social media influencer.
• The (very exciting) book Emily will release next year.
• How to use Patreon.
• No Reddit?
• Bennifer’s public relationship; the focus of one of Emily’s first viral videos.
• The Taylor Swift private jet story (and why Emily is currently not speaking to her).
• Details coming out now about the Johnny Depp and Amber Heard case.
• The Vanderpump Rules symposium Emily created.
• What you need to know about Vanderpump Rules.
• Our differing opinions on Will Smith’s future.
• Indestructible PR tip.
Tweetables:
“TikTok is a response to the glossy perfection that we’ve all gotten pretty disenchanted with.” — Emily Rose [0:07:55]
“You don’t have to feel ashamed that you’re not always grateful and wanting to do sun salutations. You really can just let it all hang out and be your messy, petty self.” — Emily Rose [0:10:45]
“Everything in pop culture right now is geared towards early 2000s nostalgia.” — Emily Rose [0:18:12]
Links Mentioned in Today’s Episode:
Emily Rose on TikTok
It’s Become a Whole Thing Podcast
Emily Rose on Instagram
Emily Rose on LinkedIn
Molly McPherson on TikTok
Molly McPherson on Twitter
Listen and Subscribe on Apple Podcasts
© 2022 Indestructible PR Podcast
Instagram has changed, and not everyone is happy about it.
This week on the Indestructible PR Podcast, we look at the video created by Head of Instagram Adam Mosseri in response to this crisis, and analyze the value of using video responses to deal with PR crises.
Tuning in, you’ll hear how Instagram has changed, why so many content creators have objected to this change, and how this has led to a crisis. We then break down Adam Mosseri’s video. We talk about the visual components and how they contribute to the message, before listening to the audio to hear how Adam includes each of the three steps of an effective PR response. To find out why making a video is such an effective way to create a PR response, and some of the things you should factor in as you do, listen in today!
Key Points From This Episode:
- How Instagram has changed to be more like TikTok and many users are unhappy with this.
- Some influencers who have complained about the platform and the crisis that has resulted.
- The petition created by Tati Bruening to change Instagram back to how it was before.
- How Adam Mosseri’s video is a PR response to a strategic choice.
- The three steps of an effective PR response, and how Adam Mosseri includes each of them.
- What you need to consider when you make a promise.
- The audio of Adam Mosseri’s video.
- Why making a video is such a good way to create a PR response and some things you should pay attention to as you do.
- The indestructible PR tip for today: the quickest way to regain trust when you’ve lost it is by using video.
Tweetables:
“You’ve heard me talk about the effective PR response; step one: owing it, step two: explaining it, step three is promising it. Mosseri does this in his post.” — @MollyMcPherson [0:10:55]
“If you need to come up with a response for an issue, and it’s an issue that’s one of these sticky issues because it still sticks to you, you can’t let it go, it’s not an easy fix; do something like this. Give it a try. Produce a video.” — @MollyMcPherson [0:15:10]
“The quickest way to regain trust when you’ve lost it, in my opinion, is by using video.” — @MollyMcPherson [0:16:06]
“Seeing a person, seeing a leader, seeing someone making the effort to make a great video that speaks to a stakeholder in an effort to win back their trust, that’s a powerful response!” — @MollyMcPherson [0:16:18]
Links Mentioned in Today’s Episode:
Adam Mosseri's response video
Make Instagram Instagram Again - Change.org
Tati Bruening / Illuminati on Instagram
Molly's TikTok video about Adam Mosseri's response video
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Molly McPherson on TikTok
Molly McPherson on Twitter
Listen and Subscribe on Apple Podcasts
© 2022 Indestructible PR Podcast
Examining the recent incident at Sesame Place in Philadelphia. In a video that went viral, a performer dressed as the beloved Sesame Street character Rosita appears to snub two Black children after high-fiving other visitors to the park.
In this episode, we discuss what happened, how the park responded, why the initial response didn't work, and why they needed a second response to clean it up. We break down Sesame Place’s first official response and explain exactly what was wrong with it and what was missing from it, before learning about the Indestructible PR framework for writing an ideal response.
Key Points From This Episode:
• What happens in the video and why it went viral.
• Speculation as to who wrote this statement and what it tells us about their thinking.
• What was wrong with the statement, starting with strike one: they only responded on
Instagram.
• Why you should always consider what reasonable people will think.
• How the element of care was missing from this response.
• Why it’s so important to show care to the victims in the first 45 minutes.
• Why owning it is always step number one.
• Why you want to use the word “apologize” in a formal statement.
• The Indestructible PR tip for the day: If you have a victim that is activist-minded, never
dismiss them.
• How you can find more tips in Molly’s new book Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis.
Tweetables:
“The first statement that was written was not a great statement. I don’t want to be the grammar police on this one but if there’s ever a time to get your writing right, this is the time.” — @MollyMcPherson[0:08:27]
“If you don’t show, in the first 45 minutes, some commitment to care — that you care about the victim, what happened to them, and other people like them — you’re going to lose the crisis. And then in six hours, you’ve lost control of the crisis, you’ve lost the narrative of your own crisis, and people are going to take it from you.” — @MollyMcPherson[0:22:24]
“You have to show an awareness to the event or to the issue and it has to be the right issue! You cannot create what you think is the problem, it has to be the problem that everyone else thinks is the problem, particularly the victim.” — @MollyMcPherson[0:24:18]
“Never dismiss the victim ever! Especially if that victim is already on Instagram and they’re already viral.” — @MollyMcPherson[0:29:26]
Links Mentioned in Today’s Episode:
- Sesame Place accused of racism after viral video
- Sesame Place Philadelphia on Instagram
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
- Molly McPherson on TikTok
- Molly McPherson on Twitter
- Listen and Subscribe on Apple Podcasts
© 2022 Indestructible PR Podcast
Today, on the Indestructible PR podcast, we respond to a listener question about crisis leadership among incumbents and successors.
A listener wants to know if there are any key distinctions in the guidance for crisis communication by leaders who swept in after an incident (where no individuals associated with the crisis are still involved) versus crisis communication that comes from the leadership responsible at the time of the crisis.
Tuning in, you’ll hear a bit more information about how this question came about, why the specific details of the incident in question are not important, and why it makes for such a challenging situation. To find out what happens when the mess of prior leadership is left to be handled by the successor and how to salvage the trust of key stakeholders, tune in today!
Key Points From This Episode:
- The listener email that inspired today’s topic.
- Research that Molly did into the incident that the listener is referring to.
- The clear demarcation between leadership in this situation and how this was the mess of prior leadership.
- Why what you do with a crisis from incumbent leadership essentially doesn’t matter.
- The importance of leadership showing care in a crisis in order to maintain trust.
- Why trust is the single biggest predictor of how a crisis will resolve.
- How you can leverage the new leader for their new ideas.
- Why you should factor in the reasonable expectations of the stakeholders that matter to you.
- Our Indestructible PR tip for the day.
Tweetables:
“If you do not show care from leadership, you’re going to lose something valuable, something [that is] indispensable in a crisis, and that is trust .” — @MollyMcPherson [0:04:45]
“[Trust] will remain if you meet [the] expectation of your stakeholders, but the trust will plummet if stakeholders feel betrayed, if the press senses that you are shaking in your conviction and shaking in your values.” — @MollyMcPherson [0:04:58]
“When it comes to crisis leadership among incumbents and successors, remember: do not pass the buck. Do not blame the predecessor. Use the change in regime to make changes and leverage those changes to regain the trust of your stakeholders.” — @MollyMcPherson [0:07:57]
Links Mentioned in Today’s Episode:
- Molly McPherson on TikTok
- Molly McPherson on Twitter
- Listen and Subscribe on Apple Podcasts
© 2022 Indestructible PR
We are going back to the 90s to look at a presidential apology to help us learn a PR lesson for today.
Learn the importance of apologizing for mistakes, why the right use of words is imperative, and why you need to action an apology rather than just hinting at one. We also dissect other public apologies to see who was successful in the their aapology and who botched it.
Key Points From This Episode:
- Bill Clinton’s apology for the inappropriate relationship he had during his time of office.
- Why mistakes require an apology nowadays and why not doing so or not doing so. effectively can damage the reputation of companies.
- The importance of the right use of words in an apology.
- We look at an example of a successful apology and an unsuccessful one.
- The importance of actioning an apology rather than using words that merely imply one.
- We dissect Bill Clinton’s regrettable public ‘apologies.'
- Why your approach to an apology cannot be about you and what you feel.
- We go through some words that should be avoided in apologies.
- The dangers of the phrase “thoughts and prayers.”
- We leave you with today’s Indestructible PR tip.
Tweetables:
“Apologies aren’t easy.” — @MollyMcPherson [0:03:06]
“[Good apologies] all comes down to words.” — @MollyMcPherson [0:03:14]
“‘I deeply regret the fact that…’ is not apologizing!” — @MollyMcPherson [0:08:54]
“In the event of the incident or the moment where you need to apologize, make sure that you do! And use the word ‘apologize.’” — @MollyMcPherson [0:14:14]
Links Mentioned in Today’s Episode:
Bill Clinton
Bill Clinton on Twitter
Molly McPherson on TikTok
Molly McPherson on Twitter
Listen and Subscribe on Apple Podcasts
An inside look at how a PR crisis manager helps a client with disenfranchised customers.
In this episode, we explore the triggers that make an unsatisfied customer seek retribution. We discuss the journey from victim to activist, and why campaigns are being branded as calls to action for other victims. Also discussed are the different stages of the victim-to-activist cycle and how companies can restore trust while maintaining their credibility.
Key Points From This Episode:
- Today we will be discussing the change that is happening in the activism playbook.
- Molly’s experience joining TikTok.
- Why activism emerges from the victim to activism cycle.
- Discussing the victim to activism cycle.
- Why activism campaigns are branding their successes using a call to action to engage as a victim.
- The different stages of the Lukaszewski victim cycle.
- Why activists and victims love the idea of a forum.
- How companies can handle victims' need for an apology.
- Call to action: identify who the victim is, determine where they are in the victim cycle, and determine what you can do.
- Today’s Indestructible PR tip: do what you need to do immediately to keep your credibility.
Tweetables:
“Every business has a victim. Every organization has a victim.” — @MollyMcPherson [0:05:49]
“What [victims] are looking for is the guilty party.” — @MollyMcPherson [0:11:51]
“That’s my call to you for this podcast: define who your victim might be, identify who your victim is, and determine what you’re going to do to fix it.” — @MollyMcPherson [0:18:00]
“A crisis waits for no one.” — @MollyMcPherson [0:19:07]
Links Mentioned in Today’s Episode:
- Molly McPherson on TikTok
- Molly McPherson on Twitter
- Listen and Subscribe on Apple Podcasts
When music artist Lizzo released her new single ‘Grrls’ she was faced with backlash from the disabled community about a specific lyric used. Lizzo was labeled as an ableist, and fans of her work quickly pointed out why the word was so offensive and that it needed to change.
The steps that Lizzo took to rectify her mistake and how she turned the controversy around should become the new standard for all PR professionals to use in such situations.In this episide we discuss the Lizzo lyric that got people upset and how she made it right. We explain the context of the word, why the word was so offensive, how she framed her response, why Lizzo's response should be the new standard, why older generations did not find it offensive, and much more.
Key Points From This Episode:
- We start the show with context about the Lizzo lyric controversy.
- Why people were so upset with the word that she used.
- How Lizzo has set a new standard for dealing with offending people.
- We hear what Lizzo’s response was to the criticism.
- What you should never do when dealing with criticism: an off-the-cuff response.
- A walkthrough of Lizzo’s reply and why it was appropriate.
- The framework she based her response on and why it is so powerful.
- An outline of the replies and support that Lizzo received.
- The differences between older and younger generations finding the word offensive.
- Reasons why this is not a cancel-culture moment.
- We close the show with a takeaway indestructible tip for listeners.
Tweetables:
“That is how you do it. You write the statement and then you make the change.” — @MollyMcPherson [0:08:32]
“What she is doing is she’s showing that it is possible to re-examine words, phrases, and actions.” — @MollyMcPherson [0:09:04]
“When it offends some, you need to make that change.” — @MollyMcPherson [0:11:23]
“Drop victimhood and embrace the idea of change.” — @MollyMcPherson [0:11:53]
Links Mentioned in Today’s Episode:
- Lizzo on IMDb
- Lizzo - Grrrls (Offical Audio)
- Listen and Subscribe on Apple Podcasts
Focusing on who you are speaking to and what they want to hear before stepping into the public eye can help prevent press conference mishaps.
Media trainer Warren Weeks to discuss Matthew McConaughey’s reaction to the Texas shootings and Jack Del Rio’s inappropriate political commentary. Tuning in you’ll hear why Matthew’s comments on the shootings resonated differently to those of other celebrities, how he justifies being a gun owner while advocating against gun violence, and what feels different about this particular shooting.
We also compare Matthew’s response to that of Meghan Markle’s and consider the possibility that he may want to run for office at some point. Next, we talk about Jack Del Rio’s political commentary and why you should always stay in your lane and train your spokespeople to prevent mishaps.
Key Points From This Episode:
• The changes in the media environment nowadays.
• Matthew McConaughey’s reaction to the shootings and why it’s resonating differently.
• Comparing Matthew’s action to Meghan Markle’s.
• How Matthew justifies being a gun owner and being against gun violence simultaneously.
• What feels different about this school shooting and its impact.
• The importance of staying in your lane.
• Discussing the disregard Jack Del Rio showed in his comments about politics.
• The importance of training your spokespeople and preparing for media confrontation.
• Talking about the possibility of Matthew McConaughey running for office.
Tweetables:
“There are more guns than people in the US.” — @warren_weeks [0:12:11]
“Media train your spokespeople.” —@warren_weeks [0:19:18]
“It’s about mindset and leaders making the decision. You can’t get good at this stuff on the day that it hits the fan, you have to build those muscles ahead of time.” —@warren_weeks [0:21:01]
“Make it about the audience instead of about yourself or your organization and all of the other content pieces, I find, tend to fall more easily into place.” —@warren_weeks [0:28:26]
Links Mentioned in Today’s Episode:
Warren Weeks on Linkedln
Warren Weeks on Instagram
Warren Weeks on Twitter
Media Training Toronto
Matthew McConaughey on Instagram
Matthew McConaughey on Twitter
Jack Del Rio on Linkedln
Listen + Subscribe on Apple Podcasts
There is more to you than your worst moment.
This week we are joined by educator, speaker, and consultant Dan Farkas to discuss Bill Simmons’ Jalen Green blunder on his podcast, the Ringer Podcast. Tuning in, you will hear exactly what happened during the incident and what Dan thought of it. We also discuss how Bill and Jalen handled it and Dan’s opinion of Bill’s response. Next, we discuss the successful crisis management framework Bill followed and how that led to them both coming out on top.
Key Points From This Episode:
• Introducing the topic of today’s discussion: the Bill Simmons Jalen Green podcast incident.
• Dan reflects on whether the way hosts react to controversial issues is different from the past.
• Whether or not hosts are treading on thin ice when it comes to their opinions.
• Why unscripted moments can sometimes be the best moments.
• What Dan thinks about how Bill responded when Jalen called him out on his comment.
• The good crisis management framework Bill followed: acknowledgment and explanation.
• A story of how Dan has been on both sides of a process like this and how he responded to it.
• Today’s indestructible tip: what we can take away from this incident and what the lesson is.
Tweetables:
“Bill Simmons really – impacted the player more than I think he thought it did.” —@danfarkas[0:13:08]
“If you go through that Framework you can come out – looking like good guys!” — @MollyMcPherson[0:14:44]
“There’s more to you than your worst moment.” —@danfarkas[0:18:15]
Links Mentioned in Today’s Episode:
Dan Farkas on Linkedln
Dan Farkas on Twitter
The Strategic Communicator Podcast with Dan Farkas
Bill Simmons on Twitter
The Ringer Podcast
ESPN
Steven Smith
Molly McPherson on Twitter
Listen + Subscribe on Apple Podcasts
In any crisis, the first 48 hours are make-or-break. Things can quickly spiral out of control if you don't have a solid plan in place.
Police Chief Pedro Arredondo's failure to respond to the CNN crew when they stopped unannounced looked bad for the school district's chief of police. It was even worse when he dodged legitimate questions.
The patterns that lead to a crisis are discussed this week on the podcast.
Listen + Subscribe on Apple Podcasts
In our digital age, it’s hard to hide from the ugly side of life. Social media has allowed us all to bear witness to some of the most tragic moments in human history. From videos of natural disasters to intimate updates from people in the midst of personal crises, we are constantly barraged with images and stories that are hard to stomach.
Amidst this onslaught of sadness and suffering, it can be hard to know how to cope with our own grief.
How do we balance our need for solace with our desire not to impact our professional reputation? What should we do when we find ourselves grieving in public? In this episode, Molly explores some ways to handle grief in a way that is respectful both to ourselves and to others.
Mentioned on the podcast:
- Jimmy Kimmel on Elementary School Shooting in Uvalde, Texas
- Funeral Blues - Four Weddings and a Funeral
Listen + Subscribe on Apple Podcasts
© Molly McPherson 2022
Have you noticed the benefits of writing an opinion piece for expressing yourself? Do you want to start writing an opinion piece but don’t know where to start? Then today’s episode of Indestructible is for you! The power of opinion pieces has grown rapidly in recent years, becoming a popular form of communication and expression.
In today’s show, we interview an expert on writing opinion pieces, Chad McLeod. Chad is the CEO of McLeod Communications, providing unmatched communications counsel and public relations strategies. Chad is also a seasoned veteran within the communications industry, with over 15 years of experience in public relations. Tune in to hear how you can start writing your first opinion piece with expert Chad McLeod.
Key Points From This Episode:
• Brief background about Chad’s professional background and his communications firm.
• The moment that Chad realized the power of opinion pieces.
• Chad explains what an opinion piece actually is and the standard length.
• The power and benefits of using an opinion piece to offer perspective.
• What the modern perspective is on opinion pieces and using it unique for Public Relations.
• Chad explains some of the basics of using opinion pieces for public relations.
• How Chad decides on a topic about an opinion piece for clients.
• When Chad has had to decide against using an opinion piece after it has been written.
• Advice that Chad has for people who want to write an opinion piece for the first time.
• The optimum length of an opinion piece to ensure you get published.
• Examples of alternative platforms to publish opinion pieces.
• The difference between an opinion piece and a letter to the editor.
• Outline of the basic steps to start writing an opinion piece.
• What is the suitable place for publishing an opinion piece, according to Chad.
• Ways in which an opinion piece differs from other publications.
• An insider tip to increase the chance of publishing an opinion piece.
• A takeaway message that Chad has for listeners regarding the reputation of your organization.
Tweetables:
“Begin with the end in mind. What is it that when you have written your piece you want readers to understand, know, and walk away with.” — @chadmcleod [0:15:51]
“It always helps if it is a current topic that people in your community, your media market, state, and nation are talking about.” — @chadmcleod [0:18:27]
“Oftentimes there is another side, there is another perspective or issue. Do your best to address some of the criticisms as objectively as you can.” — @chadmcleod [0:20:58]
Links Mentioned in Today’s Episode:
Chad McLeod on Twitter
McLeod Communications
Listen + Subscribe on Apple Podcasts
© Molly McPherson 2022
So you've had a misstep at some point in your career.
It made news, maybe it made the press or it just created news in your ecosystem? If you have ever made a poor choice on a job, off the job, were fired publicly, were involved in a sticky situation, or had a professional relationship that adversely affected your reputation or the reputation of your employer, this episode is for you!
in this epsiode we cover how to explain a public blip that impacts your professional reputation. Tuning in you’ll hear expert advice on how to deal with a blip by presenting the positive motivation that led to it, putting it in context, and preparing good references, while also not avoiding it or refusing to talk about it. You’ll also hear one final tip about a social media pitfall to avoid. One mistake doesn’t have to destroy your entire career, so tune in today to find out how to overcome it!
Key Points From This Episode:
- An intro to today’s topic: How to explain a blip in your career that affects your reputation.
- The blog post by Doug Lester on this topic and why Molly feels the need to discuss it.
- Step one: Recall the positive motivation that led to your blip.
- How this reinforces the positive aspects you have as a leader, employee, or candidate.
- Step two: Don’t try to avoid talking about the blip.
- Step three: Put your blip into context.
- Why you need to put the context into your strengths.
- Why you should think of the negative perception of your reputation as an exhale.
- Step four: Make sure you have good references who know about the blip.
- Tips on how to prepare your references to talk on your behalf.
- How to get more help overcoming a career blip.
- A final tip about a social media pitfall to avoid in the event of a blip.
Tweetables:
“You want to remind people how you got there and, more important, why you got there. It speaks to the core of your personal brand, which is another way of saying your personal mission statement.” — @MollyMcPherson [0:06:48]
“Owning the blip is where all the power lies.” — @MollyMcPherson [0:09:03]
“What often happens when people come out of a crisis is they root for you. They want to see what you can do.” — @MollyMcPherson [0:13:15]
“If you’ve already let people know how you got here, what the blip was, and how you’ve changed, you’re halfway there.” — @MollyMcPherson [0:18:30]
Links Mentioned in Today’s Episode:
Doug Lester
How To Explain a Blip in Your Career — Most People Have Made a Career Mistake
Molly McPherson on Twitter
Listen + Subscribe on Spotify or Apple Podcasts
© Molly McPherson 2022
Making regrettable choices is inevitable for anyone but, when you're in the public eye, the stakes are higher and the risks are greater if you refuse to answer certain questions pertaining to your misdeeds. The purpose of today’s episode is not to help you respond when you are asked about divorce, infidelity, or being palsy with a convicted sex offender.
This episode is about strategy; the strategy you need to employ to answer the questions you don’t want to answer. In it, we discuss Microsoft Co-founder, Bill Gates, and the big PR push he has embarked on to clean up his reputation following his very public divorce, the allegations of extramarital affairs that led to that divorce, and his friendship with Jeffrey Epstein. We focus specifically on an interview that Gates did with Savannah Guthrie for the Today Show, examining his responses to the questions he didn’t want to answer, analyzing some of the verbal and non-verbal communication cues that give away how he truly felt, and outlining what we can learn from them.
Key Points From This Episode:
• Bill Gates’ PR push to clean up his reputation.
• Gates’ laudatory introduction on the Today Show and what we can read into it.
• Insight into Gates’ promotional tour; who, where, what, and when.
• How he chose to answer a question about how he is coming to terms with the divorce.
• How Gates’ body language betrays the message he tries to impart through his answers.
• Examining how he deflects when asked questions he doesn’t want to answer.
• The little tells that give away how you truly feel at the moment of a question.
• Some non-verbal communication cues that illustrate Gates’ discomfort.
• The importance of owning your mistake, explaining it, and making a promise.
• Why we believe Bill Gates did a sound job in the end, particularly when it comes to timing.
• Today’s Indestructible PR tip: if you have to respond to a question you don’t want to answer, answer the question always!
Tweetables:
“The message is clear, the message is good, however, the body language does not match what he’s saying.” — @MollyMcPherson[0:10:33]
“You can be media trained within an inch of your life and those little tells will always give away how you truly feel at the moment of the question.” — @MollyMcPherson[0:13:25]
“If you are not going to promise something of your behavior or promise something of your character or your actions, you talk about moving forward at least. You talk about where you’re going.” — @MollyMcPherson[0:18:34]
“If you find yourself in that difficult situation when you are answering to something, just answer it. Rip off the BandAid, use the framework. Just own it, explain why it happened, and what you’re going to do moving forward.” — @MollyMcPherson[0:20:55]
Links Mentioned in Today’s Episode:
Sunday Times: 'Bill Gates: ‘I’m grieving the same way Melinda is’'
Today Show: 'Exclusive: Bill Gates talks divorce, Jeffrey Epstein, Elon Musk'
Molly McPherson on Twitter
The unfortunate circumstance of a social media storm is part of modern life on the internet. We have all seen the high-profile cases of cancellations and controversy that occur as a result of tweets and videos, and these may even extend to people we know more closely. So what can you do if you encounter such a problem, especially in light of old tweets and content, and the way the connected world has the potential to remember everything you have ever done? In today's episode, we consider this surprisingly important question and have a quick look at the example of Tinx and her recent episode and response. As usual, you can expect an actionable procedure to follow, as well as some helpful tips on how to avoid a difficult situation. Tune in to hear it all!
Key Points From This Episode:
• Some examples of high profile individuals facing backlash over old tweets.
• The online influencers who inspired this episode!
• Unpacking the situation involving Tinx and her behavior online.
• Examples of some of the troublesome content that Tinx posted.
• A walk-through of how Tinx took accountability, owned it, and contextualized her actions.
• Where Tinx's statement fell short: the final step of making a promise.
• What these examples teach us about our own social media use and activity.
• Helpful resources for cleaning up old tweets and potential problems.
• Today's indestructible tip: the step-by-step process to follow if something offensive comes to light.
Tweetables:
“Whether it’s tweeting something without fully thinking it through or posting a photo that later makes us cringe, we’ve all fallen victims to the hazards of not being careful online.” — @MollyMcPherson[0:00:52]
“There’s always the risk that your old tweets could resurface and create a PR crisis for you. It has happened to a number of people in the public space.” — @MollyMcPherson[0:01:31]
“When someone takes note of something and they take note on a viral platform then, watch out. When one’s reputation is on the line, one needs to respond.” — @MollyMcPherson[0:09:28]
Links Mentioned in Today’s Episode:
Molly McPherson
Tweet Deleter
Semiphemeral
Alexi McCammond
Kevin Hart
Trevor Noah
Blake Shelton
Iggy Azalea
Tinx
Chrissy Teigen
Molly McPherson on TikTok
Social media has made it exponentially easier for activists to share their grievances and find like-minded individuals online to join their cause. In today’s episode, we take a look at the root cause of dissent, why it happens, and how you can respond.
Learn how to identify the typical activist who might target your business and what you can do about it. Remember that it’s not necessarily about ego or malice, but rather, a desire for control.
Tune in to learn more about what drives activists, how you should engage with them, and Molly’s Indestructible Tip for dealing with dissent!
Key Points From This Episode:
• Learn about the primary reason that customers dissent.
• How to identify and respond to the underlying cause of the dissent.
• The role of social media and technology in the rise of customer dissent.
• How social media allows customers to make complaints and air grievances.
• The profile of the typical activist targeting businesses.
• Why the key driver of activism is a desire for control.
• Molly’s indestructible tip for engaging with activists: don’t take it personally.
Tweetables:
“What you need to do is identify and respond to the underlying cause of the dissent. What is the root cause?” — @MollyMcPherson [0:01:57]
“The activist that I am talking about. These are the customers. The consumers, the members, the people. If you run a business or own the business, these are the people that you deal with.” — @MollyMcPherson [0:04:53]
“They want to be in control of what you do. They may want you out of your job, they may want your board of directors out of their seats, but what we know they want is to be in control.” — @MollyMcPherson [0:08:09]
Links Mentioned in Today’s Episode:
Molly McPherson
Molly McPherson on Twitter
'NBA vs. Activists' - Molly McPherson on TikTok
Listen + Subscribe on Stitcher or Apple Podcasts
© Molly McPherson 2022
Today’s topic is relevant to everyone who dares to engage in online dialogue, no matter our standing in the public eye. Using the ever-relevant example of ESPN’s Adam Schefter’s controversial tweet following the untimely passing of NFL quarterback, Dwayne Haskins, we tackle the great question: Delete or Not Delete That Tweet?
In this episode, you’ll discover the best way to repair the damage of an insensitive tweet, as well as how to avoid such an unfortunate circumstance altogether. Tune in to hear another one of Molly’s indestructible PR tips, this time for Twitter!
Key Points From This Episode:
• How an incorrect tweet can irreparably harm a reputation.
• The tweet that has ESPN’s Adam Schefter under scrutiny.
• The function of Twitter’s auto-block feature.
• The archival digging people tend to do following a controversial tweet.
• How Schefter dealt with the backlash.
• How to navigate the aftermath of an insensitive tweet and repair a soiled reputation.
• The importance of an apology.
• Molly’s indestructible PR tip for Twitter.
Tweetables:
“An incorrect tweet, whether posted on behalf of a company or on your own account can irreparably harm a reputation.” — @MollyMcPherson [0:01:36]
“What often happens when someone’s in the hot bright light of a mistake of their own doing, people not only get angry but they also start to dig.” — @MollyMcPherson [0:05:38]
“Nothing on Twitter has to stay on Twitter.” — @MollyMcPherson [0:09:37]
“When in doubt, delete or keep it in draft for a bit, see if the story changes, wait for the mood to shift. If it still feels safe, if you have thought it out, then go ahead and tweet it. However, if you have any doubt, don’t. You’ll never regret a tweet you never sent.” — @MollyMcPherson [0:11:07]
Links Mentioned in Today’s Episode:
Molly McPherson
Molly McPherson on Twitter
Listen + Subscribe on Stitcher or Apple Podcasts
© Molly McPherson 2022
There is no quicker way to make an impact on your reputation than standing on stage in front of a room of people staring at you, listening to your every word.
Here are the lesser known tips on public speaking to help set you up for success. Tune in to hear a series of practical tips from an experienced speaker who isn’t afraid to dish out the inside scoop. Learn how to get the best out of your relationship with the tech team, how to cover your bases with a rehearsal run-through, and what to put on the monitor at your feet. We talk about wardrobe faux pas, and how to choose an outfit that will make you feel comfortable while you look the part.
Key Points:
• A snippet from Molly’s introduction at a recent conference she spoke at.
• How she felt while the host was setting the stage for her to speak.
• What we will discuss during today’s conversation: public speaking tips nobody tells you about.
• Tip number one: listen to the tech people’s advice, but don’t let them run your presentation.
• Why she recommends having a backup deck with you in case of last minute changes.
• Tip number two: have a rehearsal run-through.
• Tip number three: don’t have bullets or anything you have to read on the monitor.
• Why it’s a great idea to have a buffer slide.
• Tip number four: don’t make your wardrobe a part of your talk.
• Tip number five: dress for the temperature.
• This week’s indestructible tip: have a person in the crowd who is going to manage your reputation.
Tweetables:
“You should have a backup deck with you. Sometimes in the transfer they could lose fonts, perhaps video, didn't make its way onto the deck, and you're going to have to make those last minute adjustments.” — @MollyMcPherson[0:06:10]
“Wear a wardrobe or pick a wardrobe that has flexibility to it, that you feel comfortable in it and you won't have any malfunctions.” — @MollyMcPherson[0:19:50]
“For every talk, it helps to have a person. What I mean by that is a person who's going to help manage your reputation.” — @MollyMcPherson[0:20:42]
“What we want when you are speaking is someone who feels indestructible.” — @MollyMcPherson [0:22:20]
Links Mentioned in Today’s Episode:
Molly McPherson
Molly McPherson on LinkedIn
Molly McPherson on Twitter
SEMO Electric Cooperative CEO Sean Vanslyke
Listen + Subscribe on Stitcher or Apple Podcasts
© Molly McPherson 2022
By now most people will be somewhat familiar with the controversial events of the 2022 Oscars. Apart from the awards and winners, the incident in which Will Smith hit Chris Rock after a joke aimed at Jada Pinkett Smith, has clearly stolen the headlines and overshadowed the entire night.
The situation provides a great opportunity to look at how a crisis unfolds in real-time in the contemporary climate and the role of social and digital media in the process of public response. One of the main questions that arise, especially through the lens of PR, is around the short- and long-term effects that this will have on both of the actors' careers.
Tuning into this episode, you can expect a brief look at what actually happened, why it might have happened in the way that it did, what this will mean for those involved, and some thoughts on the best ways that the PR teams can help their clients respond.
Key Points From This Episode:
• A quick replay and recap of the event in question on Oscar night.
• The different strengths of TikTok, Twitter, and Instagram for posting content.
• Some of the responses and comments online to Will Smith's actions.
• A clip of Will Smith's acceptance speech after winning the Best Actor Oscar.
• Thoughts on the effects of the incident on Chris Rock's career and reputation.
• What this means for Will Smith going forward for the rest of award season, and his career.
• Putting the event in the context of the last two years and the Black Lives Matter movement.
• The PR teams that will be helping both actors with their responses.
• A theory on Will Smith's mindset going into the award show and how this played out.
• Final thoughts on the aftermath of Oscar night for the two actors.
• Today's Indestructible PR Tip: the dangers of out-of-control emotions, and the importance of accountability.
Tweetables:
“There's certainly a lot of commentary about the Oscars. But what happened with Will Smith and Chris Rock, it doesn't even matter who won.” — @MollyMcPherson [0:08:23]
“TikTok gives me the personal perspective. What are people saying? It's my water cooler social media network.” — @MollyMcPherson [0:06:02]
“If you ever want to follow a crisis in real-time, I always tell people to go to Twitter.” — @MollyMcPherson [0:06:30]
Links Mentioned in Today’s Episode:
Indestructible
Will Smith
Chris Rock
Jada Pinkett Smith
Variety
King Richard
GMA
Denzel Washington
Tyler Perry
Listen + Subscribe on Stitcher or Apple Podcasts
© Molly McPherson 2022
Ever wondered what it takes to get your own Wikipedia page?
Here's the short answer: it's not as easy as you think.
In this episode, we get into the details about one of the most visited websites in the world and why outsourcing might be your best option for getting a Wikipedia page of your own.
Andrew Burnett, co-founder of Lumino Digital, talks about why many people struggle with the rules and guidelines for creating a Wikipedia page, as well as why many people are even eligible to have a Wikipedia page.
This week's episode:
- Who are the people behind Wikipedia?
- The wrong way to use Wikipedia
- Sourcing: How does it work?
Listen + Subscribe on Spotify or Apple Podcasts
Let's start here: TikTok is not for everyone.
One of the newer social media apps on the block is distracting, addictive, and potentially dangerous if you overshare information.
However, the app has some advantages over its competitors. TikTok is an easy-to-use tool with digestible video clips, making it a marketer's dream.
Listen to tikTok in 10 minutes (or close to it).
Follow me on TikTok.
Listen + Subscribe on Spotify or Apple Podcasts
© Molly McPherson 2022
President Zelensky knows how to work a medium to his advantage.
Volodymyr Zelensky, then a comedian playing the president of Ukraine in a TV series, won the very first season of the popular dancing show in 2006. Now he is winning the PR war against Russia by strategically sharing 'selfie' videos filmed from a smartphone.
In this episode, why the 'selfie' is a powerful weapon for anyone in battle.
Mention in the Episode
- Molly McPherson on TikTok @mollybmcp
- "I think I have found my favorite clip ever for media training." - @mollybmcp
Listen + Subscribe on Spotify or Apple Podcasts
© Molly McPherson 2022
Wondering if it's okay to keep marketing during times of unrest?
Social media is a helpful way to get a snapshot of the public's mood. And right now, it's safe to say that people feel uneasy watching the horrific scenes from Russia's attack on Ukraine. But it turns out, people are still interested in your products and services - they just need them delivered in a different way right now.
We know it's hard to stay positive watching, but that doesn't mean your business has to stop. In fact, we think it's more important than ever to keep delivering your message. People need hope, and you and your business can be the one to give it to them.
In this episode, how you can keep marketing during times of unrest.
Listen + Subscribe on Spotify or Apple Podcasts
© Molly McPherson 2022
When Buckingham Palace announced that Her Majesty the Queen had tested positive for Covid-19, the press was alerted to the news via media advisory.
Even if a media advisory isn't necessary for your organization, knowing how to handle it is always helpful for communicators.
In this episode, we'll discuss how to craft a media advisory: What is the point of writing an advisory and how to structure it.
Listen + Subscribe on Spotify or Apple Podcasts
© Molly McPherson 2022
What happens when self-help influencers can't seem to help themselves?
In the spring of 2020, Rachel Hollis announced her divorce from her husband of 14 years, Dave Hollis. Neither Hollis has yet to recover from the PR fallout triggered by that announcement.
From a viral bikini photo to a failed book tour that led to a two-hour manic rant, what transpired from a business and PR perspective that negatively impacted the joint Hollis brand?
In this episode, David Irwin, a marketing and social media expert from Toronto (via Ireland), joins the discussion about the unraveling of the Hollis brand, business, and marriage.
Mentioned in this episode:
- Watch the Podcast Livestream on YouTube
-
PRLunch Hour on Twitter Spaces. 12pm ET every Friday.
- Girl, Wash Your Timeline (NY Times, 29 April 2021)
- "They aren't scars ladies, they're stripes and you've earned them." - Facebook.com/Rachel Hollis
- r/hollisUncensored
- Rachel Hollis keynote at Rodan + Fields Conference (September 2018)
- Rachel Hollis keynote at UK Arbonne (September 2018)
Listen + Subscribe on Spotify or Apple Podcasts
© Molly McPherson 2022
When a brand is dealing with a crisis of their own making, one aspect of the response must be absolute - the apology.
An apology that is heartfelt can quickly reduce a crisis, while an apology that is unclear and half-hearted can create an entirely new one.
This week we examine two recent apologies from Whoopi Goldberg and Joe Rogan for actions that caused ABC News and Spotify executives to issue official statements.
How did Goldberg and Rogan's comments help or harm their respective brands?
Communicators may learn something from the public's reaction to these two well-publicized apology announcements.
Mentioned in this episode:
- Whoopi Goldberg's apology tweet.
- Whoopi Goldberg's apology statement read on The View. (NBC's Today Show, 2/2/2002)
- Joe Rogan's apology on Instagram.
Listen + Subscribe on Spotify or Apple Podcasts
© Molly McPherson 2022
The news of Jeff Zucker resigning as the president of CNN after admitting not disclosing a romantic relationship with another senior executive at the network was certainly a bombshell. It was also a story with similarities to many of the crises we hear about that land on the front page.
This episode features an interesting element about Zucker's departure that points to a significant shift in crisis management. What is one red flag you need to be on the lookout for that indicates a potential crisis?
Listen + Subscribe on Spotify or Apple Podcasts
© Molly McPherson 2022
There's no question that diversity, equity, and inclusion (DEI) are important topics for communicators to share on behalf of their companies.
But where do you start?
In this episode we help you get started with your DEI communications. We will define what DEI means, cover some basics on how to get started and the benefits when you do.
Mentioned in this episode:
- Join Indestructible Online for monthly communication trainings
Listen + Subscribe on Spotify or Apple Podcasts
© Molly McPherson 2022
Do you use phrases you know are overwrought and overused?
Many people do, according to Lake Superior State University in Suite St. Marie, Michigan.
The university has released their annual list of banished words as a way to uphold, protect and support excellence in language by encouraging avoidance of overused words that are ineffective or irritating for readers.
Well said!
Mentioned in this episode:
- Lake Superior State University Banishes Those and Other Familiar but Problematic Words and Terms for 2022
Listen + Subscribe on Spotify or Apple Podcasts
© Molly McPherson 2022
Do you work for a brand, company or organization that has been attacked online?
Social media has made bullying easier than ever before. In this episode of the Indestructible PR Podcast, we’ll discuss how social media bullies attack brands online and how you can turn their attacks into a net positive for your brand.
You will learn how the cyberbully attacks, why it is important to respond quickly when attacked, and some strategies that work well in turning negative attention into positive results.
We’ll also explore examples of companies who have turned their attackers into advocates through smart responses on social media. In this episode, you will gain valuable insight that will help protect your brand from future attacks by trolls or bullies online. It's time to get indestructible!
--
Need help preparing for a PR crisis?
Click HERE to download your copy of the Crisis Communication Rapid Response Checklist.
Listen + Subscribe on Spotify or Apple Podcasts
© Molly McPherson 2022
Twitter can be a great way to connect with customers and show off your brand’s personality. But is it safe to be sarcastic?
There’s a thin line between being clever and sounding mean, and you don’t want your brand to cross it.
My guest, Dusty Weis from Podcamp Media - a branded podcast production company - joins me to discuss tips for having a snarky Twitter account without damaging your brand.
Mentioned in this episode:
- Pabst Blue Ribbon Is Facing Backlash Over This Now-Deleted Tweet, Mashed, January. 5, 2022
- Lead Balloon Episode 25 - FEMA Rep Has Near-Death Experience After Hurricane Ike
-
BluesClues25 Tweet
- Burger King 'Women Belong in the Kitchen' Tweet
Need help preparing for a PR crisis?
Click HERE to download your copy of the Crisis Communication Rapid Response Checklist.
Listen + Subscribe on Spotify or Apple Podcasts
© Molly McPherson 2022
A public relations crisis and a public relations issue are two very different things.
Many in senior leadership are unaware of this distinction, preventing their communication teams from planning properly.
In this episode, we define a public relations crisis. To help plan for any event, issue, incident, or crisis, you need to know the differences between them.
Listen + Subscribe on Spotify or Apple Podcasts
© Molly McPherson 2022
When a business faces a crisis, it can use a variety of crisis communication tactics, but changing its name may not be the best option.
On today's episode, we'll examine if changing a business name will help if that name has become too much of a reputational liability. Plus, examples of successful company name changes following crises, as well as examples of where the name change may not have worked as expected.
Mentioned in this episode:
- Facebook Changes Name to Meta: Mark Zuckerberg announces company rebrand as it moves to metaverse
- My new website: IndestructiblePR.com
--
Your next crisis will happen where everyone can see it -- on social media.
Discover how to plan ahead and get the crisis communication templates you need to have the right response at the right time. If you are a communicator in need of a crisis plan, you need to check out Indestructible Online.
Listen + Subscribe on Stitcher or Apple Podcasts
© Molly McPherson 2021
Public relations campaigns can work wonders when it comes to generating awareness and interest in your business, but they can also be expensive without any guarantee of success.
Geofence advertising may offer an effective PR boost that’s more affordable than traditional forms of advertising. Jeff Swartz, the founder and CEO of Ethic Advertising Agency, shares how it works and why it could be the next big thing in PR campaigns today.
Mentioned in this episode:
- 9 Reasons Why Advertising Doesn't Work eBook
Listen + Subscribe on Stitcher or Apple Podcasts
© Molly McPherson 2021
Actor, writer, and director Ben Affleck recently went on a promotion tour for his film The Tender Bar.
One line from Affleck's over two-hour interview with Howard Stern went viral, causing even bigger problems for him and the filmmakers.
To repair the damage caused by his comments regarding his ex-wife, Jennifer Garner, Affleck must spend the rest of the publicity tour in damage control mode.
In this episode, we discuss three key lessons for anyone preparing for an important media interview.
Mentioned in this episode:
- Ben Affleck Addresses Response to Howard Stern Interview and Talks About Batman & George Clooney, Jimmy Kimmel Live, December 16, 2021
- Ben Affleck on Dealing with Paparazzi and His Divorce From Jennifer Garner, The Howard Stern Show, December 14, 2021
- Ben Affleck Tried to Drink Away the Pain. Now He’s Trying Honesty, New York Times, B. Barnes, Feb. 18, 2020, Updated July 27, 2021.
Need help preparing for a PR crisis?
Click HERE to download your copy of the Crisis Communication Rapid Response Checklist.
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© Molly McPherson 2021
The key to managing a digital crisis is to unlock the cause of the crisis in the first place. Critical data and information can be found in conversations and traffic on social media and websites.
Zack Condry, President of Everest Communications, knows how to interpret this information and strategize how to use it to manage the situation. He specializes in developing and executing digital communications strategies to help organizations tackle critical public affairs issues, major crises, regulatory obstacles, and reputation management challenges.
Zack shares his take on what happens in the background of a crisis. How the data and sentiment can help shape your response.
PLUS, he shares one Indestructible PR tip to help you stay in control during a crisis.
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© Molly McPherson 2021
The story of Alec Baldwin in the aftermath of the tragic shooting death of Halyana Hutchins on the set of the film "Rust" is worth following if you follow public relations and crisis communication.
From the first news stories from the Albequeque filmset to the "pop-up" press conference Baldwin held on a busy road in Vermont, we have been following Baldwin's media interactions over his involvement in the tragedy.
Baldwin's latest public relations strategies were revealed in his sitdown interview with ABC News anchor George Stephanopolus on 20/20.
Jody Fisher, a veteran PR guy and former radio reporter, joins Molly on the epsiode. In addition to his over 20 years of experience as a publicist in NYC and national markets, Jody is the Vice President of Public Relations at Austin Williams.
He has worked on both sides of the newsroom assignment desk. He recognizes a good story when he hears it - like Alec Baldwin's current situation.
The actor Jake Gyllenhall knows all too well that bad publicity may not be the best publicity when your name is trending because you broke up with a girlfriend more than ten years ago.
Having this ex-girlfriend record a song about the breakup and then upload a 10-minute video to YouTube is the sort of negative publicity that will never disappear. Especially if the video has over 17 million views.
The Irish poet and playwright Oscar Wilde once said, "The only thing worse than being talked about is not being talked about."In this episode, determining whether this statement is true and which factors determine when negative publicity is too much for a brand to handle.
Mentioned in the episode:
- Taylor Swift - All Too Well: The Short Film - YouTube
- Episode 94: How to Apologize During a PR Crisis: Why Ellen DeGeneres Kept Quiet (And Why You Shouldn't)
- Episode 101: How to Admit Your Mistakes: The Ellen DeGeneres Apology
- Instagram Live with Jody Fischer discussing Netflix and Dave Chapelle
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
PLUS, one Indestructible PR tip that keeps your reputation solid during the crisis.
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© Molly McPherson 2021
Media trainer Warren Weeks joined me in a webinar to discuss the top mistakes he sees many spokespeople make and how to fix them.
Our episode discusses how to overcome these common media interview challenges straight from the webinar.
Make sure you don't damage your reputation by saying the wrong thing during a nerve-wracking conversation that will likely live online for years to come.
Learn three techniques prepared speakers use during a media interview.
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© Molly McPherson 2021
A media interview could lead to one of three outcomes:
- You nail it.
- You get through it.
- Your poor performance creates its own crisis.
Knowing how to prepare for a media interview increases the likelihood of a positive outcome.
Listen to a few of the mistakes we found in recent media interviews and livestreams to learn how to succeed in your next media interview.
- The guffaw that turned a serious message from a member of the U.S. Cabinet into a joke.
- Don't call your own press conference on a whim on the side of the road, like Alec Baldwin.
- Make sure the news you share on the Today Show is accurate and does not infringe on trademarks.
Mentioned in the Episode
- 115: The One Word That Will Stop a Crisis Dead in its Tracks
- 158: How to Respond Publically to a Tragic Event of YOur Own Doing: Ten Steps to Control the Narrative During a Crisis
- Alec Baldwin, wife Hilaria, speak on-camera for 1st time about 'Rust' shooting.
- Dave Hollis Live Instagram, October 30, 2021
Need help writing a crisis response for your organization?
Click HERE to download your Crisis Communication Rapid Response Checklist, a 10-point plan that guides you through communications, especially when it comes from within your organization.
Listen + Subscribe on Stitcher or Apple Podcasts
© Molly McPherson 2021
If an employee causes a crisis for his employer due to actions that go viral, the company needs an immediate response.
Case in point, Southwest Airlines pilot, who used the phrase "Let's go, Brandon," a euphemism considered to be a vulgar phrase aimed at President Joe Biden, over the plane's PA system.
On this week's podcast, the best PR response for a rogue employee who makes bad news for your brand.
Learn the immediate steps communicators can take to manage reputation by dissociating the brand from the actions of the employee as quickly as possible.
- The plan
- The statement
- The internal communications
PLUS, one Indestructible PR tip that keeps your reputation solid during the crisis.
-
Need help writing a crisis response for your organization?
This episode provides a 10-point checklist to guide you through communications when a crisis arises, particularly from one you caused.
Click HERE to download your Crisis Communication Rapid Response Checklist, a 10-point plan that guides you through communications, especially when it comes from within your organization.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021
Making news for the wrong reasons is simple. Just screw up publicly, and you're on your way to going viral.
Bad news spreads fast, especially on social media.
To make a positive story newsworthy, you have to cut through a lot of noise to become a leading authority.
Discover how to make your story newsworthy and become famous the right way.
My guest on the podcast is former television journalist Kristi Piehl. She is the Founder & CEO of Media Minefield and the host of the Flip Your Script Podcast.
Kristi shares how to think like a journalist to make your PR pitch land.
Want to learn how to manage the bad news? Click HERE to download your copy of the Crisis Communication Rapid Response Checklist.
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© Molly McPherson 2021
Here's what we know about the fatal shooting on the set of Alec Baldwin's movie set.
- Alec Baldwin fired a prop gun that struck cinematographer Halyna Hutchins in the chest, and the director, Joel Souza, in the shoulder.
- Baldwin is cooperating with the investigation and (as of now) in contact with Hutchins' family.
- Earlier, some crew members reportedly walked off set over working conditions.
- Alec Baldwin described the shooting as a "tragic accident."
What we don't know?
How will this tragedy affect Alec Baldwin's reputation?
This episode provides a 10-point checklist to guide you through communications when a crisis arises, particularly from one you caused.
Click HERE to download your copy of the Crisis Communication Rapid Response Checklist.
Mentioned on the podcast:
- Alec Baldwin - Wikipedia
- Episode 115: The ONE Word That Will Stop a Crisis Dead in its Tracks
- Episode 155: The First 48 hours: Amtrak's Effective Crisis Response After the Derailment
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© Molly McPherson 2021
Vaccines are on the minds of many businesses, especially small and midsize employers.
About two-thirds of small employers believe their employees should be vaccinated, and more than half receive questions about vaccinations.
If you want to learn how to communicate vaccination mandates externally, this episode is for you.
No politics.
No position.
Just one PR tip for when vaccine compliance is 100%.
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© Molly McPherson 2021
It only takes a few moments for people to form an opinion about you when they see you speak in public.
If you nail it, your reputation is boosted.
Bungle it - your reputation is at stake.
If you want to appear confident on stage, you have to actually be confident in yourself. A challenge for nervous speakers. However, there are some tricks to help. Speaking coach Kerri Garbis discusses three effortless methods for capturing confidence on stage.
Mentioned on the podcast:
- Kerri Garbis from Ovation - Get your speakers from the page to the stage
- Episode 124: How to Speak with Impact: Tips for commanding the room with Allison Shapira
- Episode 18: The Secret to Being a Great Speaker
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© Molly McPherson 2021
In the week since an Amtrak train derailed in rural Montana, killing three people and injuring dozens more, federal investigators are still trying to determine what caused the derailment.
Despite the rarity of situations such as these, Amtrak needed a crisis plan to be ready at any moment.
In this episode, we explore the first 48 hours of Amtrak's response to the Empire Builder derailment near Joplin, Montana.
What communicators can learn from the rapid response of Amtrak and how they leveraged digital methods:
- Media page on the website
- CEO statement
- What was included in the statement and what was missing?
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© Molly McPherson 2021
What happens when an army of people begins to dig to solve a mystery?
They quickly find answers.
The intense interest in the Gabby Petito missing case (now murder) also led to an intense interest in discovering why the case became such a sensational news story.
The answer: social media sleuthing
Young, social media-savvy women used TikTok, Instagram, and Facebook to desperately get to the bottom of what happened to the 22-year-old who documented her travels to state and national parks with her boyfriend / fiancé Brian Laundrie for their YouTube channel and Instagram.
The same desire to help find the Gabby Petito killer is also used to investigate any wrongdoing by a company, organization or leadership.
In this episode, connecting true crime obsession to why communicators must be a little obsessed with the online digging of their customers.
And why social media sleuthing can bring it all down quickly if you have something to hide.
Three ways to mitigate and control the chaos when people decide to start digging around about your organization.
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We've all done it.
The email is written.
The email is sent.
The email is WRONG.
Even though sending a mistake via email is a universal problem, the feeling of having an entire distribution list open that email and see your error will always feel like a kick in the gut.
But it doesn't have to. What if there was a way to turn that slip into an opportunity to make you look even better?
On the podcast, three quick and straightforward steps of recovery for backtracking when you sent the wrong email. In this post, I’ll highlight specific use cases to show you how to transform your mistake into an opportunity to earn the respect back from your email list.
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In this episode, how to use the backpedal in a PR response - but only if you really need to.
Exploring the use of this response tactic as a communication for self-defense. This tactic is used as a result of an incident in which a person's character is called into question or a perceived wrongdoing.
Listen to four examples from the last few weeks and the rating given for their reputation outcome: a thumbs up or thumbs down.
We'll look at the response tactic, as it refers to the restoration and renewal of their image.
Let's discuss how they rate on the use of the backpedal:
- John Mulaney
- Rachel Hollis
- Alex Murdaugh
- OnlyFans
Mentioned on the podcast
- 129: How to Avoid the Excruciating Public Shaming from Cancel Culture: Lessons from Rachel Hollis
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© Molly McPherson 2021
From time to time, it is normal to be anxious when you are in front of a group of people.
Whether it's in a group of people gathered at a work conference social hour or speaking alone on stage, being able to calm yourself in the moment is often easier said than done.
If the body decides to show external signs of anxiety from being front to center, you need quick and simple tricks to calm it down.
On the podcast, useful and actionable tips that you can test next time you need to calm down quickly.
Including:
- What to think.
- What to drink.
- What to do as soon as the anxiety sets in.
Mentioned on the podcast:
- Episode 18: The Secret to Being a Great Speaker with Gina Razón
- Episode 124: How to Speak with Impact: Tips for Commanding the Room with Allison Shapira
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© Molly McPherson 2021
Interviewing someone for a news story, video, or podcast can be extremely stressful.
As an interviewer, part of your job - after you conducted your research - is knowing how to ask the right questions to get your source talking, while keeping them comfortable.
To do that, an interviewer needs to understand how to listen well. The trick is listening in a way that gets your subject talking and sharing.
Before you jot down your notes or hit record on the conversation with your source, use these 10 listening tricks to get the most out of your interview.
Including:
- Make eye contact.
- Be conversational.
- Listen for what isn't being said.
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© Molly McPherson 2021
Are you someone who thinks Twitter is a waste of time?
Or are you someone who understands the value of a social media platform with nearly 200 million active daily users, but feel the overwhlem of the site and don't know where to start?
This episode will help you adapt your conversations in a way that can strengthen your authority and influence as a thought leader by using Twitter beyond just likes and retweets.
In this episode, 10 ways to crush it on Twitter.
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© Molly McPherson 2021
According to guest Jordan Berman, leadership is about cultivating and maintaining the trust of others.
In this episode, exploring three winning leadership characteristics that are key-drivers in high-trust organizations. Berman calls it The Trust Trifecta:
- All hail authenticity
- Transparency lives here
- Consistency is critical
Jordan Berman is a global corporate affairs executive and has worked with and trained hundreds of leaders, helping them lead with trust and impact. With expertise in reputation management, he effectively managed dozens of high-profile and highly-sensitive crises and issues. He is the author of the book, The Trust Trifecta.
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© Molly McPherson 2021
It was inevitable.
On August 10, 2021, Gov. Andrew M. Cuomo announced he was stepping down from his position after an investigation found he sexually harassed 11 women.
Cuomo's announcement was his chance to respond directly to allegations of sexual harassment against him, and to covertly address his rep for being a bully and thug.
Governor Cuomo used his resignation speech to repair his reputation and legacy.
Did it work?
In this episode, discussing three strategic tactics Cuomo used in his 21-minute resignation speech to frame the resignation in HIS terms:
- "I'm New York tough."
- "The best way I can help now is if I step aside."
- "Out of many, one..."
A PR case study on what worked for Gov. Cuomo and what did not, as well as a lesson in how to craft a well-meaning resignation letter or remarks.
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© Molly McPherson 2021
Have you ever had to work around an issue where your leadership did not want to own up to the truth?
We all know that sometimes, the truth can be ugly. There are many business situations where privacy and confidential issues need to protect the truth. But how do you manage it when you are a communicator stuck in the middle juggling the press and an angry public?
In this episode, we find out from Mike McGill how to get to the truth of the matter.
Our backstory? The Flint Water Crisis.
Mike McGill, owner of Water PIO, a communications firm serving the water and wastewater industries, shares three of his battle-tested tactics to help communicators create an environment for their leadership to feel confident about setting the record straight.
Before starting his company, McGill worked as a producer in CNN's Washington, D.C. bureau, producing shows including "Reliable Sources", "The Capital Gang", "Crossfire", and "Late Edition with Wolf Blitzer."
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© Molly McPherson 2021
The abrupt shift to virtual meetings in March 2020 was traumatic for many companies and organizations that had to keep operations running while managing a new form of communication.
Instead of focusing on what worked best for meetings, they focused on what worked right now. What was lost in the rush to switch to virtual was the ability to communicate on the screen.
Now, more than a year after the pandemic cemented the virtual meeting, people are expected to understand the rules for running an acceptable virtual meeting.
Karin Reed provides practical, actionable best practices for virtual meetings, backed by meeting research that leads to more productive and effective virtual meetings.
Mentioned on the podcast:
- Suddenly Virtual: Making Remote Meetings Work (By Karin Reed and Joseph A. Allen).
- MAC Matte Creme Matifiante to knock down on the - ahem - dome shine.
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© Molly McPherson 2021
A week doesn't go by where there isn't a splashy scandal or crisis situation that leads to a PR nightmare for an organization or brand.
This episode with veteran public relations expert Edward Segal is based on the premise: it's not a matter if a crisis will hit, it's WHEN.
Listen to anecdotes, stories and lessons on how to prepare for, create, manage and communicate in crisis situations.
In this episode, the 10 Rs of Crisis Management.
Mentioned on the podcast:
- Colonial Pipeline paid ransom to hackers who infiltrated its system (CBS News).
- Crisis Ahead (Book by Edward Segal).
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© Molly McPherson 2021
When an email meant for one person goes to the wrong person. It can be a disaster. When that email goes viral because the unintended recipient shared it to TikTok -- it was a reputation teardown.
When a recent college graduate named Gracie Lorincz from Bloomfield Hills, Michigan, applied for a position as an ambassador for clothing boutique Ava Lane, she found out it was unlikely she'd get the job because the VP of the company replied in an email that she was "not that cute."
That email was intended for the owner of Ava Lane, the wife of the VP, Laura DeGrendel. Instead, it went back to Lorincz. What happened next was a TiKTok takedown.
In this episode, a timeline for this TikTok takedown. What to do when your business unintentionally goes viral in a very bad way.
1. The backstory behind the email
2. Ava Lane's poor PR response
3. How to manage a digital crisis.
Mentioned on the podcast:
- Gracie Lorincz (@ggggmoneyyyy) TikTok video about the email from Ava Lane.
- Ava Lane Boutique Facebook Live Following “Not That Cute” Email TikTok
- Stephanie Elsea on the Confident Communications podcast.
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© Molly McPherson 2021
Is it time to cancel the cancel culture once and for all?
Not really.
But it might be time to rethink what the term actually means.
Many people know the online shaming that happens when a person's past actions, affiliations or offensive social media posts return to haunt the reputation, but many disagree on the reason for it.
Is it a mob of spiteful Twitter users or people who want certain names held responsible for problematic behavior?
USA Today reporter David Oliver discusses his recent article about the online phenomenon, from examining the true origin of the term "cancel culture" to the current offenders.
*Here are a few...
- Where did the term 'cancel culture' originate? (5:05)
- Chrissy Teigen's behavior (7:35)
- How the political* used the term. (15:13)
Mentioned on the podcast:
Why Cancel Culture Must Go and Accountability Culture Should Stay (Oliver, David. 30 June 2021)
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© Molly McPherson 2021
A podcast listing 10 easy ways to become a super-likable person that people will want to talk to. Whether you are attending a conference, a meeting, or dinner, learn how to exude likability that will help you connect with people in a way they won't forget!
In this episode, we discuss how to be likable. Here are a few to get you started...
- Start here - first tip. (2:05).
- The eyes have it. (2:35).
- How to remember names. (3:15).
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© Molly McPherson 2021
Coming out of a tumultuous year has meant changes in how organizations communicate to their audiences. It seems that there is greater need to understand what is behind the motives of companies. People not only ask, "What's in it for you?" They want to know what's in it for the community.
Together, civic engagement and PR can make good bedfellows when there is a cause in mind addressing a problem in a community.
What are the communication tactics behind a successful campaign that contribute to a common good? Our guest, Commissioner, Los Angeles County Commission of Human Relations, Tonya McKenize provides three ways all businesses can use a more civic-minded approach to their communications.
About the guest:
TONYA MCKENZIE, FOUNDER OF SAND AND SHORES
As the founder of Sand & Shores, Tonya McKenzie brings more than 20 years of experience in media relations, marketing, and client relations. Her non-profit experience includes being an Associate Executive Director, raising over a million dollars to open a new YMCA in Northern California, serving as an elected official as a Director for the Oakley Chamber of Commerce and leading a dynamic marketing team for a private club in Walnut Creek, CA. Tonya has also published a Real Estate Agent Magazine and chartered a graduate chapter of Zeta Phi Beta Sorority, Inc in Northern California. You can find Mrs. McKenzie highlighted in the book, “AMAZING MOMS: Parents of the 21st Century”
June is Pride Month.
A time to acknowledge and celebrate the Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) community. But behind the jubilant events and rainbow flags, there is a community of people who want Pride to be a part of the conversation every month of the year.
Anthony Hayes has spent more than 15 years in communications, crisis and issue management, political and legislative campaigns. He founded The Hayes Initiative to apply his experience steering organizations’ public affairs and media relations to clients across business, politics, nonprofits, and philanthropy.
In this episode, Anthony shares insight for how brands and businesses can celebrate - and communicate - Pride!
Mentioned on the Podcast:
Ep: 116 What Executives Should Know About Speaking Out on Politics and Social Issues
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© Molly McPherson 2021
As people strive to improve conversations about race and racism in this country, the environment for speaking about both seems to be constantly shifting. What is appropriate to say? What will offend? What is genuine? What is off-the-mark? These conversations are more important now than ever, which is why people need to feel confident when they speak up or ask questions about race and racism.
Mentioned on the Podcast:
Ep: 014 How to Talk About Racism Without Sounding Like a Racist with Jeffrey Blount
About Jeffrey Blount
Jeffrey is an award-winning author of three novels and an Emmy award-winning television director. During a 34-year career at NBC News, Jeffrey directed a decade of Meet the Press, The Today Show, NBC Nightly News, The Chris Matthews and other major special events from the Washington, D.C. news bureau.
He is an accomplished public speaker, commenting on issues of race, social justice and writing. Visit his website or follow him on Instagram, Twitter and Facebook.
Jeffrey’s newest book, The Emancipation of Evan Walls, was released in June 2018.
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© Molly McPherson 2021
A press release is one of the most powerful ways to communicate news and events. And one of the most powerful ways to write a press release is to create it with SEO-friendly words to help rankings in search engines.
Rich Brooks, founder of the digital marketing agency flyte new media in Portland, Maine, helps SMBs and non-profits increase their online visibility, drive more qualified traffic to their sites, and convert that traffic into leads and business. He is the host of the Agents of Change podcast and annual conference.
In this episode, Rich shares the steps you need to take when writing an SEO-friendly press release, and provides some tips on how to ensure that your journalists pick up the right keywords.
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Need help creating the right message? Try Outwrite Editor to help improve your writing.
© Molly McPherson 2021
Are you someone who hesitates to talk about matters that matter to you because it is easier to stay quiet and avoid the backlash because you are responsible for other people's well-being?
Yeah? Well, me too.
I understand how it feels to be in a position of wanting to speak out when you sense there is an injustice - when something is not aligning with your core values. But caring for people who rely on you to stay stable may keep you quiet.
My book, Indestructible, was written to help people use the power of an online reputation to prevent and stop a media crisis. The same ideas apply to a person's personal reputation as well. After completing the book, I recognized I needed to follow my own advice.
There is nothing to fear in the 'cancel culture' if you lead with human decency. Stop letting others control how you communicate about yourself and your business by not being afraid to speak out.
This podcast episode is about the key to an indestructible reputation.
It's easy - don't let anyone bring it down and drag it through the mud. Maintaining your reputation means being ethical and honest in your interactions with people, both in business and in life.
Kindness, honesty and compassion - that's how to become truly indestructible.
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Need help creating the right message? Try Outwrite Editor to help improve your writing.
© Molly McPherson 2021
The best way to manage a crisis is to prevent one.
The best way to prevent a crisis is to identify the types of crises that can affect your business.
In this episode, we cover the top 10 crisis types communicators need to know how to handle to lessen the damage or remove it altogether.
Each one has its own unique set of challenges and implications, but each type of crisis can create significant fallout if unprepared for properly.
Mentioned on the podcast:
- Ep. 122: How to Use Social Media In Emergency Situations: Winter Storm Edition
- Ep. 108: What is Parler? Everything you need to know about this social network with all the buzz
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Need help creating the right message? Try Outwrite Editor to help improve your writing.
© Molly McPherson 2021
Pitching the press is an important part of the PR process, but it is part of the job that many PR people do not necessarily want to do.
Regardless of the industry you work in or represent to the media, knowing how to effectively create a pitch for the media is the most critical step to success in PR and content marketing.
Guest Christy Laverty discusses the changes in news coverage from timing to Twitter.
Christy Laverty spent over 20 years as a media expert, but now works to help people pitch the media, sell a story, or get visibility. Her specialty is helping people leverage the power of the media to gain influence, serious business credibility and customers.
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© Molly McPherson 2021
Many law enforcement agencies, particularly local police, have learned how important it is to use social media to reach the public and the press during an active incident.
Whether it's Twitter, Facebook or YouTube, social media is as valuable resource for many police departments as it is for traditional brands and businesses.
On the podcast, Julie Parker will share her strategies for how law enforcement can use social media to communicate directly with the public, as well as tips to improve a department's media relations.
Mentioned in the podcast:
- 2002 D.C. sniper attacks in Washington, D.C.
- Minneapolis Police Department's handling of George Floyd
- Boston Marathon bombing
- Active shooter in Prince George's County
- Duante Wright shooting in Brooklyn Park, Minnesota
Julie Parker is a recognized media consultant specializing in crisis communication, public relations, media coaching and social media training for national and local law enforcement agencies. As a former television reporter and police department media director, Julie uses her decades of experience to help law enforcement agencies and their personnel learn the bet strategies for using the media relations and social media.
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© Molly McPherson 2021
I love giving presentations, workshops and keynotes because I love helping people.
I love giving virtual presentations because they are incredibly convenient, interactive and easy to use.
What I know is that people no longer love (perhaps even despise), is sitting through virtual presentations. "Zoom" fatigue has certainly set in for most people when they have to log in to another - ugh - meeting.
Although we are so close to returning to those in-person meetings, many of us still have months of virtual calls ahead of us. Plus, due to the ease and cost-efficiency of the meetings, many are here to stay.
On the podcast, the three areas that help you become an all-star participant and can also prevent those "Zoom" fails that end up going viral.
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© Molly McPherson 2021
Simply put, companies in 2021 should have a diversity statement.
When Minneapolis police officer Derek Chauvin was charged with killing George Floyd in May 2020, it triggered a national wave of protests throughout the country. The protests eventually simmered down, but the call for more diversity and inclusion gained the necessary traction to make diversity and inclusion a priority for companies.
A strong statement shows a company's commitment to building an inclusive workplace that welcomes people of all backgrounds. But how does someone get started writing the statement? What are the elements in an ideal diversity statement?
In this episode, you will learn how CEOs of major brands respond to diversity incidents, such as Derek Chauvin's conviction, and some suggestions for writing a diversity statement that gets the job done.
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© Molly McPherson 2021
The pandemic has created many problems for businesses and organizations, but it has also created a greater need for PR and communication practitioners to find ways to think beyond the challenges of 2020 to solve issues dealing with social distancing, diversity, and inclusion in 2021.
Gini Dietrich shares how she advises her clients to update their PR and communication plans to meet public expectations. She's also sharing her take on the shrimp in the Cinnamon Toast Crunch fiasco.
Dietrich is the founder, CEO, and author of the Spin Sucks, blog host of the Spin Sucks podcast, and author of Spin Sucks, She is the creator of the PESO Model, which has become an industry staple for describing the four types of media and how to integrate them into your PR plans to help establish your authority.
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© Molly McPherson 2021
Mega-influencer and bestselling self-help author Rachel Hollis found herself in her fan's crosshairs again(!) after sharing a blunt assessment of one of her follower's comments that rubbed her the wrong way.
After seemingly comparing herself to Harriet Tubman among other notable and "unrelatable" women on a Tik-Tok video, Hollis faced a severe backlash online with calls for her cancelation and people calling her out for her views on a work ethic tied to a person's worth - not to mention how she described the woman who cleans Rachel's toilets.
With the ease of airing opinions in a social media reply, the public has found a way to cast judgment against individuals and businesses, where it hurts - their online reputations.
On the podcast, the common trait of people who are threatened with cancelation due to an online transgression and how to avoid it. Also, while you're at it, how you can create an indestructible brand.
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© Molly McPherson 2021
As many business leaders come to recognize that online media is an important part of any reliable business plan, many are reluctant to take the leap onto social media for many reasons including: fear of saying the wrong thing at the wrong time.
However, there is a significant push for turning to public relations to help boost the visibility and credibility of not only the business, but of the CEO. However, PR today usually means social media.
How can CEOs make that leap?
Public relations practitioner and writer Michelle Garrett knows PR and how to use it for leadership communication. Her article, published in Entreprenuer magazine, Want to Do a Public Relations Push? Focus on Social Media First, was the basis for our discussion.
You can find Michelle on Twitter or her website.
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© Molly McPherson 2021
Mastering the on-camera presentation is a skill that can benefit anyone working in today's virtual environment.
(Look no further than Governor Andrew Cuomo. He got an Emmy for it for crying out loud. First discussion point of the episode.)
The need to convey trust and leadership via a computer screen isn't going away - ever.
Brad Phillips is a master at understanding how to convey a message to the media, whether in person or a virtual interview. In this episode, he offers three objectives for anyone planning an interview with the press or speaking at a virtual press conference.
Brad runs Throughline, a media training and public speaking firm where he has trained thousands of media spokespersons and public speakers including a presidential candidate, several members of Congress, Olympic athletes, top CEOs, directors of nonprofit organizations and heads of government agencies. He’s prepared speakers for TED Global and TEDx Talks, the World Economic Forum in Davos, presidential debates, and thousands of other business- and issue-oriented presentations.
His book The Media Training Biblehas been Amazon's top selling title on this subject since its release in 2012. Before starting Throughline, Brad worked for ABC's Nightline with Ted Koppel and CNN's Reliable Sources, The Capital Gang, and Late Edition with Wolf Blitzer.
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© Molly McPherson 2021
The value of social media in a crisis skyrockets when you know how to use the different platforms to boost your PR response efforts.
Molly shares tips from her social media playbook, which she uses for her clients, as well as examples of major brands that use social media to manage and issue or crisis.
Listen for PR response tactics for Twitter, Facebook, Instagram, LinkedIn, TikTok, and Clubhouse.
Mentioned in the episode:
- Episode 125: Build an Indestructible Social Media Crisis Plan in 3 Easy Steps
- University of Oregon forward Sedona Prince, put a TikTok spotlight on the disparity between the men's and women's weight rooms while competing in the NCAA March Madness Tournaments.
Listen + Subscribe Stitcher or Apple Podcasts
Social media's effect on crisis communication is powerful. A growing number of crises not only start on social media, but its viral power fuels the communication crisis as well.
This episode explains the difference between a social media fail and a social media crisis, and why the latter is so damaging to a brand or organization.
Learn the three categories of a crisis based on responsibility and how social media contributes to each level. Then, three easy steps for how to build a social media crisis plan that will not destroy your reputation.
Mentioned in the episode:
- Episode 123: How to Spot the Guilty Culprit From This Type of Media Response: Tells from Ted Cruz to Andrew Cuomo
- Members of Gov. Cuomo's own party now calling for his resignation (my interview with CBS 6, WRBG in Albany, NY)
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Whether you work as a public speaker or occasionally find yourself giving a speech in front of a room, there is an outcome you are likely trying to achieve:
- Persuasion?
- Sales?
- Inspire change?
At the end of this episode, I promise you that the next speech you make in front of an audience or speak for a live video presentation will be the best you have ever made.
Allison Shapira, author of Speak with Impact: How to Command the Room and Influence Others, is our guide in this episode, which guarantees you will immediately leave an impact in your next speech or presentation.
Allison offers tips to deliver well-crafted messages with confidence and authenticity. After listening to her advice, you will sound as capable as you are.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson, 2021
Whenever there is a crisis, there is often the truth, and then there is the story we hear.
Managing a crisis in the age of social media isn't easy, especially when there are so many people with an opinion and a Twitter account.
To get it right means you need to respond in a manner that makes it go away. Fall into this trap that so many people ensnarled in a crisis do, and you'll never survive.
On this episode, the one crisis response tactic that so many people have used to get themselves out of the line of fire,.
Listen for this one response that is the ultimate defense mechanism, but nowadays only leads to a bigger crisis.
Mentioned in the episode:
- How to Apologize During a PR Crisis: Why Ellen DeGeneres Kept Quiet (And Why You Shouldn’t)
- How to Admit Your Mistakes: The Ellen DeGeneres Apology
- How to Write a Memorable Quote
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Power outages and no running water have left Texas and other parts of the South reeling from the effects of a deep freeze in mid-February that has created a huge communication need for services that meet the most basic needs.
The recent natural disasters have shown that social media is an integral part of the crisis response. When leadership and communications work together to plan the right response to reach stakeholders, the most effective plans optimize social media.
In this episode, three key takeaways on how to use social media in an emergency situation highlighting best practices from the Texas winter storms.
Just found out your dear friend or family member was giving a scary diagnosis?
Do you not know how to deal with it? Wondering how to respond?
This episode is here to help.
A deeply personal episode about how to respond to a friend or loved one who has recently been diagnosed with a shocking and serious diagnosis.
Although there may not be a set script for the best words to say to a friend or loved one who is dealing with a frightening diagnosis, there are words of comfort that are the right words at the right time.
Mentioned in this episode: #116: How to Respond to a Grieving Friend
-- Needing to book a virtual speaker for your event? Go to mollymcpherson.com/hire for more information.
-- To help JDRF's mission is to find a cure for type 1 diabetes (T1D) and its complications through the support of research, donate here.
The first day of February opens a month that offers many opportunities to acknowledge the achievements and struggles of this group, both past and present.
In this episode, why many companies and organizations may choose to overlook this important communication opportunity in February, and the potential negative impact if they do not.
A must-listen for communicators who are struggling how to approach the topic of communicating about this historic month to their leaders.
Mentioned on the podcast:
- Episode 116: What Executives Should Know About Speaking Out on Politics and Social Issues with Anthony Hayes
-- Needing to book a virtual speaker for your event? Go to mollymcpherson.com/hire for more information.
Sometimes the hardest part of dealing with a bad news story for communicators, is dealing with a boss whose opinions or behavior become the story.
In an episode inspired by the recent story of the CEO of a restaurant group wading in on the 2020 election results with disastrous results, Dr. Abby Medcalf offers a guide for people who need to navigate complicated situations with a difficult boss.
From being selfish and self-centered to constantly seeking praise and assurance, people can react negatively to any feedback, especially from a junior colleague.
On the episode, what to say first to a problematic person and what never to do to bring them onto your side of the street.
-- Needing to book a virtual speaker for your event? Go to mollymcpherson.com/hire for more information.
Is there anything worse than having to deliver a message to someone when you know they don’t want to hear it?
Not only is it one of the most dreadful conversations you can have, it can also lead to permanent pain if not handled properly.
On this episode of the podcast, how to deliver bad news and not be left in a position where the recipient wants to shoot the messenger - you.
Whether in an official statement to the press or when sharing bad news with employees, listen to three tips to help you break the news.
-- Needing to book a virtual speaker for your event? Go to mollymcpherson.com/hire for more information.
There does come a point when someone’s behavior puts them in a place of no return when it comes to the acceptance of the public. But where is that line? And who draws it? Was it wrong to attend President Donald Trump’s speech on the National Mall, in Washington, D.C. on January 6th? Did a person cross the line if they climbed the steps and crossed the threshold of the U.S. Capitol?
One of my favorite media trainers joined me on the podcast to discuss damage control in January 2021.
Warren Weeks, the principal of full-service corporate communications firm Eleven Strategic Communications, Inc., sat down to chat with me about some of the names facing public backlash this month. From actor Armie Hammer to Jenna Ryan, the “riot realtor” from Texas who livestreamed her way into infamy from the U.S. Capitol, we give our two cents about people who are paying big time for their recent behavior.
There were a lot of questions surrounding the storming of the U.S. Capitol last week. Of the many—what should my company say, if anything, about the events in Washington, D.C.?
My guest, Anthony Hayes, sets out a strategy for how executives can respond to any political or social issue without experiencing the backlash.
Anthony Hayes has spent more than 15 years in communications, crisis and issue management and political and legislative campaigns. He founded The Hayes Initiative to apply his experience steering organizations’ public affairs and media relations to clients across business, politics, nonprofits, and philanthropy.
© Molly McPherson 2021
After Hilaria (ahem, Hillary) Baldwin became the subject of a huge, trending news story during one of the slowest news weeks of the year—she and husband Alec needed a solid response plan.
One course of action, of course, would be to admit that she has misrepresented herself over the past decade by faking a Spanish accent, and then take an extended break from Instagram.
The other—fight back.
Turns out the latter choice blew up the story.
This episode is a case study for what the Baldwins should have done to avoid the crisis.
Learn a code for staying ahead of a crisis and the one word that will stop it dead in its tracks.
Heard on this episode:
The Hilaria Baldwin Story: 'I'm Living My Life' (New York Times, Dec. 30, 2020)
How to Admit Your Mistakes: The Ellen DeGeneres Apology (Episode 101)
© Molly McPherson 2021
The third part of a series on the best communication tactics during COVID-19, these are episodes I am replaying that are still relevant today as they were in the spring of 2020.*
I have assembled a group of savvy professionals working in crisis and risk management, public relations, strategy & planning to offer their take on how to communicate for COVID-19, still!
*Except for the mention of presidential candidate, Joe Biden.
My contributors:
1. Mary Beth West of Fletcher Marketing PR
Listen to the #MsInterPReted Podcast
Connect with Mary Beth on Twitter
2. Jared Meade, Founder & Principal, Rayne Strategy Group
Connect with Jaren on Twitter
3. Mark Hoffman, Senior Crisis Management & Business Continuity Consultant
Connect with Mark on Twitter
Episode 51: Cybersecurity Issues That Will Keep You Up at Night
4. Jo Detavernier, Principal at Detavernier Strategic Communication
Connect with Jo on Twitter
5. Michelle Garrett, PR Consultant and Prolific Freelance Content Writer
Connect with Michelle on Twitter
6. James Green, Director of Risk Advisory Services at SAI Global
Connect with James on Twitter
7. Adam Schwartz, Founder, The Cooperative Way
Connect with Adam on Twitter
8. Hinda Mitchell, President and Founder of Inspire PR Group
Connect with Hinda on Twitter
9. Julia Angelen Joy, Public Relations Strategist and President of Z Group PR
Connect with Julia on Twitter
CEOs Will Lead Way Through Coronavirus - read the article HERE.
10. Stephanie H. Elsea, VP Marketing & Communications at The Lustgarten Foundation
Connect with Stephanie on
The second part of a series on the best communication tactics during COVID-19, these are episodes I am replaying that are still relevant today as they were in March 2020.
The focus is on leadership during the pandemic. Even months later, it's easy to spot the leaders who get how to lead in public, and the ones who are missing the mark.
Here are seven different tactics leaders can use to build confidence and trust during the ongoing COVID-19 crisis.
(Original episode aired on March 24, 2020)
© Molly McPherson 2020
Communicators who have been responding to the outbreak of the coronavirus since last spring know how stressful it can be to write the content about your organization's ongoing response.
I hear you.
That is why I launched the COVID 19 communication series at the end of 2020 to recount episodes from the first months of the pandemic that still provide valuable insights and tactics that can be used now, months later.
In this episode, my favorite writing coach Ann Wiley discusses with me how to write during a crisis to get your messages across clearly, compassionately and confidently.
You’ll learn how to balance communicating early and often in an environment that’s changing by the minute.
Mentioned on the episode:
- Ann’s E-Zine
- Ann’s Membership Site
- Connect with me on Twitter.
(Original episode aired on April 27, 2020)
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© Molly McPherson 2020
Knowing how to respond when a friend mourns the loss of a loved one can be confusing.
People struggle to find the right words to say or to the right thing to do to help a friend cope with grief. Many do not know how to help ease the burden of grieving, especially with quarantine restrictions imposed by the pandemic.
This episode is for the person who wants to understand what to say, what to do, and what not to do, for a friend mourning the recent death of a loved one.
© Molly McPherson 2020
A holiday primer for sending a holiday card on behalf of your business—the 2020 edition.
- Should you send a holiday card this year?
- Do you send a Christmas, holiday, or E-card? And Hanukkah and Kwanza?
- Who to send a card to, where, and what to say.
Plus, easy-to-remember, easy-to-apply tips for getting through a task that many of us put off every year.
Don't forget to download your holiday gift from me: How to Properly Address a Holiday Card
© Molly McPherson 2020
We’re all over-talkers.
But not knowing when to shut up can lead to bigger problems.
In this episode Molly shares the importance of knowing when to stop talking in a discussion, argument or negotiation so that you don't create an undesirable outcome for yourself. Plus, an easy-to-follow method for how to do it.
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© Molly McPherson 2020
According to this week’s guest, the British royal family has the greatest long-term brand of any organization.
Hard to argue with public relations strategist Julia Angelen Joy. Not only is she an ardent follower of the Windsors, she is also a fan of Netflix drama, The Crown. That’s where I come in.
When I read Julia’s blog post, 16 Royal PR Lessons, I knew I needed to bring her on the podcast to discuss the intersection of my favorite subject—public relations— with my favorite program at the moment.
You guessed it.
Share your thoughts on Twitter: @mollymcpherson @JuliaAngelenPR
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© Molly McPherson, 2020
The hottest social media app on the market has exploded amid growing frustration over the alleged censorship of pro-conservative posts by Facebook and Twitter.
So what is Parler about and who is using it? Listen to hear everything you need to know about the social media platform and whether it is the right place for you.
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© Molly McPherson 2020
An estimated 161 million Americans took the polls—either by mail or in-person—to elect a president.
What happened after that was a week of division and confusion. One president-elect is declared, the other says, "Not so fast.
Even in a competitive election, there was one winning strategy that struck me when it came to creating a wave of support for selling your next product, idea, or campaign: learn how to get people to mobilize and engage your product, idea, business, or movement.
Learn how to build a groundswell.
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© Molly McPherson 2020
According to my guest, there are no natural-born experts when it comes to dealing with the media. Even the legends need help speaking in front of the camera.
Why is it then, that so many people who are in a position to speak with the press about positive media coverage, dealing with a contentious issue, or managing a full-blown crisis, choose not to receive the training to help them put their organization in the best light possible?
Listen to this week’s guest, Warren Weeks, tell you why he is Canada's most in-demand media trainer.
You can find Warren Weeks on Twitter @warren_weeks or his website www.mediatrainingtoronto.com.
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© Molly McPherson 2020
In an interview that made headlines last week, 60 Minutes correspondent Leslie Stahl asked President Trump, "Are you ready for some tough questions?" Whether he was or not, viewers will never know because Trump left the interview.
Learn how to build the architecture behind the perfect PR response to stay one step ahead of, rather than behind, a story about your organization. Public opinion moves fast nowadays, especially on social media, which means if you don't know the risks to your organization that can lead to a crisis, you may be worse off than Rudy Guiliani in a Borat film.
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© Molly McPherson 2020
During the recent confirmation hearings, Sen. John Cornyn, R-Texas, asked Supreme Court nominee Amy Coney Barrett to show the notes she was working from while answering questions for the past few hours.
She held up a blank block of notebook paper and said, “Just a letterhead that says United States Senate.”
Now that’s memorization!
On this episode of The Confident Communications Podcast, how to memorize your next speech and know it cold in 7 easy steps. It may not get you through days of confirmation hearings, but it can certainly help.
Mentioned in the episode
- Orai.com - Master the Art of Public Speaking
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© Molly McPherson 2020
If you watched the first presidential debate in 2020, you may have felt like you were watching history - a train wreck of historic proportions. For 90 minutes President Trump repeatedly interjected and clashed with former Vice President Joe Biden. When it was Biden's turn to speak, he vacillated between exasperated smiles and astonished dismay.
What may have appeared to look like a chaotic mess, was likely a part of a master plan - at least by one of the candidates.
Donald Trump was creating a controlled chaos by repeatedly baiting Biden and debate moderator Chris Wallace.
The crosstalk was more a cross between negotiation and intimidation in the form of baiting. It's a manipulative strategy that provokes an angry, aggressive or emotional reaction from another person. Someone can take the bait in a media interview, business negotiation, relationship - and yes - even a debate.
Listen to three characters that someone is trying to bait you, and what you can do to stop them dead in their tracks.
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© Molly McPherson 2020
With the rising demand for transparency from the public, organizations and their leaders are learning the importance of interacting openly and honestly with their stakeholders. The leaders and organizations who interact openly and honestly with the media and the public, will be rewarded with trust and credibility. Similarly, those who try to mislead and deceive will find themselves in a hole filled with negative press and public opinion, from which they will find it difficult to emerge unscathed.
This episode is a 24-hour glimpse into President Trump’s visit to Walter Reed National Military Medical Center and the swirl of confusion that resulted from conflicting reports from Trump’s own chief of staff and press briefings led by his physician.
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© Molly McPherson 2020
Everyone makes mistakes. However, not everyone admits to making them, and that can lead to much bigger problems. Talk show host Ellen DeGeneres used the opening monologue of her season premiere to address her role allegations of a toxic production environment at the daytime series in her opening monologue. It was time to admit a mistake. Learn five maneuvers to help create an architecture for getting you through the sometimes brutal process of admitting when you are wrong.
Mentioned on the podcast: How to Apologize During a PR Crisis: Why Ellen DeGeneres Kept Quiet (And Why You Shouldn't)
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© Molly McPherson 2020
This episode, my 100th, is my treatise for helping communicators do their job in the crazy age of media mayhem. For over two years I have been sharing my advice and experience from the front lines of my client work to help other communicators and PR people become self-confident in their professions.
From crisis management to social media wins and fails, this weekly podcast is my commitment to help you communicate better, smarter, and more confidently in a time when it is confusing and stressful.
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© Molly McPherson 2020
You know a memorable quote when you hear it. You see it published repeatedly or going viral on social media, you have a quote for the ages.
We are weeks into a global pandemic and there are multiple heads of organizations attempting to make their mark on this historic moment.
How will they succeed?
In this episode, you’re going to learn how to create a memorable quote plus hear examples of memorable quotes throughout history.
- [4:31] 1: Write like people actually talk.Learn how to be conversational while leaving out the unnecessary filler language.
- [7:29] 2: Use memorable language.Find out how to use your words to help paint a picture.
- [8:52] 3: Avoid the hype.Lose the hyperbole and focus on the facts.
- [9:53] 4: Skip the jargon.No one wants to burn calories struggling to understand your acronyms.
- [11:38] 5: Fancy facts.Sprinkle storytelling to add depth to the story.
- [13:12] 6: Use this grammar style to attribute a quote.Certain styles lend themselves to speaking; others to writing.
- [14:02] 7: Consider the appropriate tense.Different word choices should be used for something that has just happened vs. something that’s more timeless.
- [15:33] 8: No fake news.
Keep it real; avoid the bias. - [16:58] 9: Boil down your big idea.Here’s how you can make your message more shareable.
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© Molly McPherson 2020
Given that an estimated 75% of people suffer from fear of public speaking, it is safe to assume that most people, when asked, would say that they want to become more confident in their public speaking.
This means there will never be a shortage of speakers who need a tip or two to calm their nerves when speaking in front of a crowd. The pandemic may have put a pause on in-person presentations, but the ease of virtual presentation means more people are being asked to speak on-screen, often the case, in front of large numbers of people. On the podcast, revisiting an earlier conversation with public speaking and voice coach Gina Razón.
Why the voice is a tattletale for your confidence and exactly what speakers do when they’re not as confident or as prepared as they’d like to be when they speak.
© Molly McPherson 2020
Jerry Seinfeld voice What's the deal with all these lame excuses from people??!!
The last weeks of August 2020 were far from sleepy and dull. From the DNC to the RNC; from Jerry Seinfeld to Jerry Falwell, Jr. - what a week for people speaking their minds about the heated issues of the week. On the podcast, the best/worst excuses we heard from the week from people and organizations that landed in hot water. What they said and the likely strategy behind the response. Denial, shift the blame, bolstering, minimization, mortification, transcendence, and attacking the accuser. Response strategies to lessen the blow to a reputation. Mentioned on the podcast: * Jerry Seinfeld: So You Think NYC is Dead? * How to Spot a Liar (Episode 16) * Tell-Tale Signs Someone is Lying to You in Text or Email (Episode 93)
© Molly McPherson 2020
Is it wrong to want to be admired? Of course not!
It is natural human behavior to want people to view you in a positive light. This is neither narcissistic nor selfish behavior.
It’s a healthy desire that inspired people to do better — to live up to the admiration. It also helps with your reputation if you find yourself in a PR crisis.
On this episode, three approaches for becoming an admirable person.
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© Molly McPherson 2020
People are social beings who not only thrive on interactions with others but rely on it daily. Whether it’s a conversation with a friend, time with family or a business interaction, I think we can all agree we miss mixing with people.
However, with all the chaos and fear COVID-19 brought into our lives, our typical social opportunities as well as norms have gone sideways. Even if when we do have the opportunity to see people in person, there’s an enormous elephant in the room with us — mask or no mask?
The rules for interacting during a pandemic are complicated, but the mask issue is as huge as the elephant.
Here's how get someone to politely wear a mask without sounding obnoxious.
© Molly McPherson 2020
A few weeks back, The Ellen Degeneres Show fell under heavy scrutiny for how it's treated its employees in the past.
Reports came flying in about the working conditions that many employees have been experiencing while filming the show. Many of which include racism and intimidation.
The calls for cancellation are loud and clear - not the for the television program necessarily - but for the host, Ellen DeGeneres.
Anyone can find themselves in a public peck of trouble that spills out online, causing reputational harm.
On the podcast this week:
- Why you need to apologize
- When to apologize
- What not to do when you make a public apology
© Molly McPherson 2020
As much of our communication nowadays shifts to remote platforms, we are having more conversations via text, email, instant message, and chat.
Even if there is no personal interaction in communication, you may be exposed to deceptions and lies you may not even notice.
On the episode this week, the tell-tale signs someone is lying to you when you read a text or email.
*Mentioned on the podcast*: Episode 16 - How to Spot a Liar. © Molly McPherson 2020
For many people, arguing is something they would rather avoid. Confrontation is stressful and it sometimes seems like a waste of time. However, in a cultural climate more divisive than ever, it is not unusual to be drawn into a dispute.
Learn strategies for getting the upper hand in an argument so you can get your point across and win it in the end.
© Molly McPherson 2020
If the quarantine has you feeling a little lost; like you’ve lost your sense of direction, then it’s time for a mental reset to find out matters to you in work and life. Listen to Molly’s conversation with J. Douglas Holladay, author of Rethinking Success, to hear the essential principles to consider to refocus, stay connected and be joyful - starting now.
Buy the book: Rethinking Success: Eight Essential Practices for Finding Meaning in Life and Work © Molly McPherson 2020
The political meme posted to Facebook.
The tone-deaf tweet.
The clip of your video rant.
The indiscreet post.
If you’re on social media, then the odds are you’ve posted something regrettable online.
It may seem obvious that people shouldn't post off-color, racist, sexist, and inappropriate comments on social media, but lapses in judgment can happen when people start posting when they are in a "hot" state.
On this episode, how to prevent writing a regrettable social media post. And if you do, what to do next.
© Molly McPherson 2020
As organizations scramble to turn their in-person meetings into virtual events, the session moderators are scrambling as well, transitioning their in-person presentations for the small screen.
For these presenters delivering an captivating presentation in person can be challenging enough, but now they need to compete with technology and distractions. On the podcast this week, twelve tips to help you perform a first-class virtual meeting or presentation.
© Molly McPherson 2020
The first half of 2020 has been a challenge to live through, let alone work through, so it is no surprise that the stress and anxiety of coping with the upheaval could be reflected in our emails.
Too much of a negative tone in your emails means people may peg you as a sourpuss, add more stress onto your customer or colleague, and increases the risk the conversation may find its way onto social media.
This episode shares six easy-to-remember phrases to bring a little optimism into your email to help you to build or maintain a positive relationship with customers and colleagues remotely.
© Molly McPherson 2020
The month of June in the year 2020 will always be known as the month that racial inequality was recognized at a global level and discussed on a digital level like never before in history.
One area of the discussions that arose from this month - the experience for racial minorities in the workplace.
On this week's podcast, Molly speaks with PR professional Cedric Brown about his work experience as a black man working in traditionally white-collar positions.
From code-switching (alternating how you speak in conversation) to questioned work attire, Cedric offers a glimpse into the life of a professional of color.
About Cedric Brown
Cedric F. Brown, APR, is a digital strategist with an interest in the intersection of racial justice activism and public relations. Find him being his most authentic self on Twitter: @abrothanamedCed
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© Molly McPherson 2020
In the week leading up to June 19, 2020, many communicators were faced with the question: to celebrate Juneteenth or not to celebrate Juneteenth on the company's social media feed. For big brands, the choice was an easy one to make: definitely.
But if you’re that lone communicator still agonizing over your organization’s silence on racism in the month of June—whether in its public statements, internal communications, or commitment to long-term action—you likely need more clarity on how to proceed.
On the podcast, why Juneteenth should not only be acknowledged but celebrated.
Mentioned on the podcast:
- Juneteenth.com
- [Episode 86] What To Say About the Lack of Diversity in your Boardroom
- Follow Molly on Twitter
- Sign up for the soon-to-launched Response Kit. A resource for communicators who want help communicating the right message at the right time.
© Molly McPherson 2020
As organizations grapple with their responses over recent racial injustice issues, many boards of directors are recognizing the need to change policies at practices at the organizations they govern. However, one overlooked policy could bring the greatest scrutiny straight back into the boardroom - the lack of diversity on the board.
On this episode of the podcast, discussing how the composition up of the board reflects on the organization and sets the tone for future communication Mentioned on the episode: * 3 Steps to Take if You’re on a Diversity-Challenged Board by Mary Beth West, MPRCA * Follow me on Twitter @MollyMcPherson.
© Molly McPherson 2020
A sense of belonging is a human need. People need personal connections to feel accepted and supported. Without it, the feeling of exclusion can create toxic environments at home and at work.
According to my guest, the key to these personal connections to feel accepted and supported can come from the traits, tragedies, and traumas of our ancestors for over 200 years in our cellular biology.
Rajkumari Neogy is an epigenetic coach and executive consultant who approaches belonging from a neurobiological view - how getting in touch with any deep-rooted trauma can help dismantle toxic work cultures.
Rajkumari has worked with my organizations worldwide, including HelloSign, Slack, Salesforce, Gainsight, Twilio, Google, Walt Disney Animation Studios, Wells Fargo, Cisco Systems, Facebook, United States Digital Service (USDS), Shuddle, HopSkipDrive, and Amazon. In 2013, s/he founded iRestart, which provides expertise in the areas of leadership development and organizational epigenetics. Rajkumari is also the creator of the iRestart coaching framework, the Disruptive Diversity Boot Camp, and the author of The WIT Factor: Shifting the Workplace Paradigm by Becoming Your Optimal Self. **Rate, Review, & Subscribe on Apple Podcasts**
The emotions are raw, the disbelieving television coverage from the protests and riots over George Floyd's death is fresh.
In such a tragic and confusing time, one thing is clear - the actions from four officers from the Minneapolis Police Department created a nationwide outrage that spilled onto the streets of Minneapolis and St. Paul, Minnesota, and eventually, cities across the country. But did the department's response have a hand in adding to the violence or disorder?
In today’s episode, a three-step process for rapid response. Key communication tactics to insert into crisis management plans to help reduce the threat of a crisis, not incite one.
Mentioned in this episode:
We Work tweet in response to Molly McPherson tweet & Julia Joy reply.
© Molly McPherson 2020
For leaders, it's not always an easy task to figure out their employees' needs, wants, or struggles in their job, especially if there is a significant age gap. The risk of losing employees who don't feel connected to the leadership at a company is far greater if an effective line of communication is not in place.
On the podcast this week, how to bridge the gap between leaders who feel out of touch with younger employees. Molly speaks with change management expert Colleen McFarland on ways that connect and engage digitally with their workforce, industry, and community in a way that reinforces their personal and company's strengths.
About Colleen McFarland
Colleen McFarland believes in building relationships. As an expert in change management, McFarland helps leaders prepare and manage for impacts that business changes can have on their customers and employees. In her book, Disconnected - How to Use People Data to Deliver Realness, Meaning, and Belonging at Work, she exposes a truth that cold, hard facts combined with compassion are what is needed to motivate individuals to do the tough work that change requires.
Listen + Subscribe on Stitcher or Apple Podcasts
“Like, what Chrissy Teigen has done is so crazy to me.” That statement, in part, was one of the reasons why food writer and New York Times cooking columnist, Alison Roman, faced a severe backlash and a place in the Twitter Hall of Shaming after she attacked the business strategies of the face of the Cravings brand along with Marie Kondo - the best-selling author devoted to helping people declutter their homes and live by keeping the items that "find joy." On the podcast this week, a recipe for finding the right words to write online when you have to eat your words. Molly shares a 3-part response framework for mastering an apology.
Mentioned on this episode:
- What Alison Roman Wants (The New Consumer)
- Chrissy Teigen response tweet (May 7, 2020)
- Alison Roman apology tweet #1 (May 8, 2020)
- Alison Roman apology tweet #2(May 11, 2020)
© Molly McPherson 2020
As the impact of the coronavirus quarantines forced many small businesses to close their doors to customers, many small businesses have served up news ways to continue to serve customers and expand their offerings. On this bonus episode of the podcast, Molly speaks with marketing expert Krista Fabrick, who shares advice for small business owners to help simplify and improve their marketing efforts during the downturn in business due to the pandemic.
© Molly McPherson 2020
If you turn on the television or spend any time on social media, there is no doubt you've heard from numerous companies sharing their concerns about the coronavirus outbreak. The ad copy is heavy; the music - somber.
- Now more than ever...
- In these times of uncertainty...
- As the doors may be closed...
It's understandable that many businesses adjusted their advertising, voice-overs, and copywriting to show care and concern for customers during the pandemic. However, when does the somber template become overused and ineffective? When is it time to switch the narrative and tell your customers what they need to hear from you?
The answer is now.
Molly shares a 3-part framework for communicating precisely what your audience wants to hear from you during this phase of the pandemic, or for any crisis impacting your business.
Mentioned on this episode:
- Every Covid-19 Commercial is Exactly the Same by Microsoft Sam.
- 2020 Edelman Trust Barometer Spring Update: Trust and the COVID-19 Pandemic
- Marketing expert Krista Fabrick shares strategies for small businesses to pivot during the pandemic. [Video]
- Krista Fabrick writes, "3 Ways to "Market" During COVID-19."
- Follow me on Twitter.
© Molly McPherson 2020
Podcasting has become one of the most effective communication mediums today. Whether it's a weekly internal program for employees or sitting in as a guest in an area of focus, leaders can utilize podcasting for optimal reach and influence. On this week's podcast, Molly speaks with Kelly Glover, the founder of the Talent Squad, who helps clients get booked on podcast interviews to reach their ideal clients. In this episode, Kelly shares her tips for being an exceptional guest. About Kelly Glover
Kelly Glover launched her media career as a Hollywood intern in 2001. She earned her stripes as an entertainment reporter, talent agent, and started podcasting in 2007. Kelly went on to host her own syndicated radio show in 2010 before transitioning into podcasting full time in 2014. In 2017 Kelly experienced the Jerry Maguire moment that led to The Talent Squad. With a single client and just one staff member, Kelly opened the doors to her boutique agency and hasn’t looked back. Kelly’s approach is less but better, radical candor, with a focus on harnessing individual prime productivity windows.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2020
As leaders and communicators head into month three of responding to the coronavirus outbreak, many are starting to feel the stress creating content.
I know I feel it. However, writing would feel far more overwhelming to me if I couldn’t tap into one of my favorite writing resources: my favorite writing coach, Ann Wiley.
Her workshops have transformed my writing, and now I’m sharing these valuable writing tips with you
In this episode, Ann teaches how to write during a crisis to make your messages clear, compassionate, and confident.
You’ll learn how to balance communicating early and often in an environment that’s changing by the minute.
Mentioned on the episode:
- Ann’s E-Zine
- Ann’s Membership Site
- Connect with me on Twitter.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2020
With over 200 million people now using Zoom to connect (btw, that’s up from 10 million users from just a couple of months ago), this signals a major shift in the acceptability of using tech to communicate.
If you’re using these platforms to conduct your business or for meetings, you’re definitely going to want to listen in on this episode.
Communication expert Lauren Sergy spoke with me (on Zoom, natch) on techniques for presenting yourself in a polished and professional way during your video conference calls.
- [6:28] Lauren and Molly talk about the shifts they’re both seeing in their businesses and clients.
- [9:21] Reasons why video conferencing is going to affect every business and industry moving forward.
- [14:45] Tips for looking engaged and interested throughout the videoconference call as a participant.
- [15:54] Where to place your laptop, tablet, or smartphone, for optimal camera placement.
- [17:13] Lighting tips using items you may already have at home.
- [18:56] How to set up an appropriate background for your videos.
- [24:23] Why it’s so important to make videoconferencing work for you sooner than later.
- [28:22] The best tools to invest in for quality audio.
- [32:54] Should you be using a virtual background?
- [35:28] Acceptable times to choose an “audio-only” work call.
- [36:59] Why it’s important for leaders in business to up-level their video skills.
- [38:35] Tips for appropriate clothing, hair, and makeup choices.
Mentioned on the episode:
- Visit Lauren Sergy’s website and sign up for her newsletter for notifications for on her upcoming trainings.
- Managing your Reputation: PR, Social Media, and Coping as a Leader.
- Episode 58: How to Small Talk Like a Pro at a Holiday Party
- Get the COVID-19 Communication Response Kit - an online resource for business communications in response to COVID-19.
What are your video conferencing questions or
Yes, Virginia, you can still brand your company during a crisis.
On this special BONUS episode of the podcast, learning how to market, brand and skirt a crisis in the time of the Coronavirus.
As the owner and founder of Red Fan Communications, Kathleen Lucente has tapped into her extensive crisis management experience to help build crisis communications plans and strategies for clients during the pandemic. However, she doesn't think that means there isn't a place for branding and marketing.
How to connect your brand with customers during a crisis.
Mentioned on the podcast
- Red Fan Communications
- COVID-19 Communicaiton Response Kit
In a time of crisis, most of us look to our leaders for both guidance and inspiration. In the turbulence of the current COVID-19 crisis, it helps to tap into the minds of former leaders.
With over 36 years serving in the U.S. Coast Guard Rear Admiral (Ret.) Timothy Sullivan is an emergency management expert who knows his way around a crisis. On the podcast, bridging the leadership lessons from past incidents of significance to today.
- [4:13] Ways that the COVID crisis compares to past crises Admiral Sullivan has experienced in the past.
- [6:25] Admiral Sullivan’s impressions of U.S. Navy Captain Brett Crozier’s choices when the story first broke vs. now.
- [9:24] How communication styles of today likely changed the outcomes of Crozier’s decisions.
- [11:45] Admiral Sullivan’s take on how preparedness styles are evolving with technology and the lessons we can take from coronavirus.
- [14:20] Thoughts on empowering crew members.
- [17:58] Examples of flawed leadership from past crises and how we can improve in the future.
- [19:49] Admiral Sullivan’s advice on communicating with the media.
- [22:52] Crisis communication techniques that have stood the test of time.
- [27:57] Advice for crisis management on the general level - like nonprofits or business owners, for example.
- [27:57] Advice for crisis management on the general level; like nonprofits or business owners, for example.
Mentioned on the episode:
- Episode 76: Torpedoing the Commander of the USS Roosevelt: Between the Devil and the Deep Blue Sea
- Follow Tim Sullivan on LinkedIn.
- Get the COVID-19 Communication Response Kit - an online resource for business communications in response to COVID-19.
Connect with me on Twitter.
Molly McPherson, the creator of the COVID-19 Communication Response Kit, speaks with public relations expert Julia Angelen Joy from Z Group PR, about the best leadership values for CEOs to possess during the coronavirus crisis.
Mentioned on the podcast
CEOs Will Lead Way Through Coronavirus, co-authored with Jocelyn Brandeis.
If someone is between the devil and the deep blue sea, they are in a difficult situation where they have to choose between two equally unpleasant courses of action.
Capt. Crozier made a decision, and it wasn't "stupid" or "naive." Trying to torpedo his career, however, turned out to be both.
U.S. Navy Captain Brett Crozier was fired after a leak of a letter he had emailed to Navy leaders detailing the service's failures in responding to a coronavirus outbreak on the U.S.S. Theodore Roosevelt.
How will history view Captain Crozier’s decision? What lesson can other leaders take from this situation?
In this week’s episode, I’m dissecting the chain of events that define leadership in a time of global war on a virus.
- [1:14] What was Captain Crozier’s “devil” and what was his ”deep blue sea?”
- [2:00] Hear a clip from Acting Navy Secretary Thomas Modly’s press conference.
- [2:54] What is the chain of command in the military?
- [3:24] Learn why I’m sounding the alarm on this matter.
- [4:46] Here’s the message that the firing of Capt. Crozier is actually sending to the public, and how they’re reacting.
- [6:24] My new leadership theory due to the coronavirus.
- [8:08] What could motivate a captain to sabotage his own career?
- [10:48] Here’s the PR takeaway.
© Molly McPherson 2020
You know a memorable quote when you hear it. You see it published repeatedly or going viral on social media, you have a quote for the ages.
We are weeks into a global pandemic and there are multiple heads of organizations attempting to make their mark on this historic moment.
How will they succeed?
In this episode, you’re going to learn how to create a memorable quote plus hear examples of memorable quotes throughout history.
- [4:31] 1: Write like people actually talk.
Learn how to be conversational while leaving out the unnecessary filler language.
- [7:29] 2: Use memorable language.
Find out how to use your words to help paint a picture.
- [8:52] 3: Avoid the hype.
Lose the hyperbole and focus on the facts.
- [9:53] 4: Skip the jargon.
No one wants to burn calories struggling to understand your acronyms.
- [11:38] 5: Fancy facts.
Sprinkle storytelling to add depth to the story.
- [13:12] 6: Use this grammar style to attribute a quote.
Certain styles lend themselves to speaking; others to writing.
- [14:02] 7: Consider the appropriate tense.
Different word choices should be used for something that has just happened vs. something that’s more timeless.
- [15:33] 8: No fake news.
Keep it real; avoid the bias.
- [16:58] 9: Boil down your big idea.
© Molly McPherson 2020
Adam Schwartz, the founder of The Cooperative Way, speaks with Molly McPherson, creator of the COVID-19 Response Kit about the best practices for cooperatives to follow during the first stages of the coronavirus crisis.
Interview Date: March 20, 2020
Mentioned on the episode:
- The Communication Response Kit (responsekit.org) is a free online resource for business communications in response to COVID-19.
© Molly McPherson 2020
You can’t make it very far in March 2020 without seeing some kind of news article or social media post regarding COVID-19. This also makes it very easy to identify the leaders who get it, and the ones who are missing the mark.
Whether a leader is doing an admirable job by pivoting their message as needed, or a poor job due to lagging communications, people are taking notice.
In this episode, I’m going to discuss seven different tactics that leaders can implement right now to inspire confidence during the COVID-19 crisis.
- Lead with Compassion: Find out what this might mean for you and how it’s changed over the years.
- Lead with Communications: Learn why now, more than ever, a senior communicator is well worth the investment.
- Lead with Flexibility: Here are the tactics you can use to show how proactive and flexible you are as a leader.
- Lead with Information: Learn how much information you should be sharing during a crisis.
- Lead with Speed: Find out how to show proactive sharing starting today.
- Lead with People in Mind, Not Profit: Get help figuring out how your specific industry can also support your community.
Mentioned on the episode:
- Institute for Public Relations Study - COVID-19: How Businesses are Handling the Crisis
- Video Interview with Julia Joy, Z Group PR, How CEOs Can Lead the Way Through a Crisis
- How CEOs Can Lead the Way Through a Crisis, [Article] by Julia Angelen Joy & Jocelyn Brandeis
- Sean Vanslyke, CEO SEMO, Coronavirus Storms SEMO Electric Cooperative [Video]
Connect with me on Twitter and let me know how your top takeaway from this episode.
If you’re struggling with how to communicate your way through the coronavirus crisis, then this episode is for you.
I’ve assembled a group of savvy professionals working in crisis and risk management, public relations, strategy & planning.
You’ll hear how to provide timely and accurate information to your audience, and I share my favorite takeaway tips you can implement immediately in your communication plan.
My contributors:
1. Mary Beth West of Fletcher Marketing PR
Listen to the #MsInterPReted Podcast
Connect with Mary Beth on Twitter
2. Jared Meade, Founder & Principal, Rayne Strategy Group
Connect with Jaren on Twitter
3. Mark Hoffman, Senior Crisis Management & Business Continuity Consultant
Connect with Mark on Twitter
Episode 51: Cybersecurity Issues That Will Keep You Up at Night
4. Jo Detavernier, Principal at Detavernier Strategic Communication
Connect with Jo on Twitter
5. Michelle Garrett, PR Consultant and Prolific Freelance Content Writer
Connect with Michelle on Twitter
6. James Green, Director of Risk Advisory Services at SAI Global
Connect with James on Twitter
7. Adam Schwartz, Founder, The Cooperative Way
Connect with Adam on Twitter
8. Hinda Mitchell, President and Founder of Inspire PR Group
Connect with Hinda on Twitter
9. Julia Angelen Joy, Public Relations Strategist and President of Z Group PR
Connect with Julia on Twitter
CEOs Will Lead Way Through Coronavirus - read the article HERE.
10. Stephanie H. Elsea, VP Marketing & Communications at The Lustgarten Foundation
It can happen to anyone. You’re out of town at a conference or event, and less than 24-hours before you’re set to take the stage for a talk, your voice decides to completely give out.
Without access to your kitchen or a pharmacy full of remedies, what can you do? Canceling isn’t an option, but luckily there are a few ways to get your voice back just in the nick of time. Trust me, I know from personal experience.
What not to do:
- [7:51] 1: Shh.
- [8:52] 2: Thank you, Carol Brady.
- [9:15] 3: Grab this tool.
- [9:32] 4: Choose your beverages wisely.
- [10:18] 5: Don't sing us a song, Piano Man.
What to do:
- [11:25] 1: Get help.
- [11:59] 2: Seriously, shh.
- [12:10] 3: Take a couple of these.
- [12:31] 4: Drink up.
- [13:27] 5: Decaf.
- [13:55] 6: An oldie but a goodie.
- [14:19] 7: Get steamy.
- [15:04] 8: Ask your hotel for one of these.
- [15:36] 9: Chew on this.
- [15:47] 10: Don't do this -- it's a big myth.
- [17:15] 11: Keep a cup of this on stage.
- [17:49] 12: Don’t yell.
- [18:07] 13: Address the obvious.
- [18:56] 14: The importance of planning ahead.
Mentioned on the episode:
- Check out the tips I received when I asked my Twitter followers for help with recovering my lost voice. Look for the week of March 1st.
© Molly McPherson 2020
All wonderful relationships began with a conversation.
That’s why having a conversation starter handy is the gateway for a future connection with a person, whether it be for networking or in a new friendship.
These are my six secrets that work like a charm for starting a conversation with anyone.
- [2:34] 1: The first one is my go-to.
Everyone loves to be complimented on their appearance. (But it comes with an important warning.)
- [3:50] 2: This opener is gold.
This tip works particularly well when you’re wondering what to say when you run into a speaker, podcaster, or even a celebrity.
- [4:42] 3: Slide in with these topics.
Take a cue from what they’re wearing, and when in doubt, there’s always this tried and true topic.
- [6:28] 4: Questions to ask.
Even if you don’t actually need the information, it's a good place to start.
- [7:09] 5: Ask this to sound inquisitive.
It’s an assertive question, but also an effective one people can’t help but answer.
- [7:42] 6: Ask this, then let them take the lead.
Your best bet for getting a good story out of a person.
- [8:44] BONUS: The outlier.
Simple but effective… for most situations.
Mentioned on the episode:
Want to continue our conversation? Follow me on Twitter and tell me your go-to conversation starter. I’ll have a starter tweet waiting for you.
© Molly McPherson 2020
Imagine planning a press conference to address a widely publicized cheating scandal and rebuild your baseball team’s reputation. You’ve got your lineup set for what should be a home run, but you end up striking out.
In this podcast, I’m dissecting the Houston Astros' failed press conference.
The good news is it gives us a perfect example of what not to do. You never know when scandal may arise, so here are some pointers you can add to your reputation management playbook today.
- [4:44] The planning.
This is the first question an organization needs to ask itself.
- [9:16] The optics.
How you should appear - and not appear - on camera.
- [11:53] The messaging.
Follow this framework to respond to any crisis.
- [17:33] The opening statement.
Here’s the best way to knock your intro statement out of the park.
- [18:09] The sentiment.
Why you need to get everyone aligned with the same message.
- [19:44] The moral.
How to prevent a strikeout at your next press conference.
Mentioned on the episode:
- Head to my website and scroll to the bottom to download “Writing a Press Release for the Digital Age.”
- Connect with me on Twitter.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2020
Where do you do most of your communicating in your work and in your life? Chances are it’s mostly email and text. You’ve probably noticed that some correspondence sounds confident and some make you want to say “get to the point already.”
In this episode, I’m going to cover the five words and five phrases to get rid of in your emails to make them more concise and direct.
- [3:41] Filler word 1.
Unless this is an apology email, don’t use this word.
- [4:22] Filler word 2.
Taking this word out makes people pay closer attention to your email.
- [5:08] Filler word 3.
Instead of using this word, be specific.
- [5:40] Filler word 4.
Taking it out will add confidence and conviction.
- [6:06] Filler word 5.
It comes across as snappy and rude.
- [7:07] Filler phrase 1.
Avoid these and choose an imperative voice instead.
- [7:31] Filler phrase 2.
It’s a nice sentiment, but not necessary.
- [8:08] Filler phrase 3.
The cliche of cliches of emails. Don’t do it.
- [8:25] Filler phrase 4.
This one’s too soft.
- [8:38] Filler phrase 5.
Instead of this, use a better option for scheduling appointments.
Mentioned on the episode:
- Calendly appointment scheduling software
- Get on my email list HERE.
- Episode 2: How to Get a Handle on Filler Words in Your Vocabulary
- How to Leave a Rating and Review on Apple Podcasts
- Which words and phrases are you dropping immediately? Let me know on Twitter
When is the last time you updated your passwords?
If you answered never or not sure, take a listen to this episode for tips on how to protect your online identity.
Cybersecurity breaches are a real threat to many businesses big and small. But don’t be lulled into thinking it’s only happening to companies. Private citizens are not taking cyber risk seriously and it’s costing people dearly.
Did you know that in 2019 the number of publicly disclosed breaches was 3800? Or that 4.1 billion records were exposed?
No one is immune to the risks. Banks, Facebook, universities, and online gaming have all been victims of major hacks, and it has cost people billions of dollars.
Don’t roll the dice on your online safety.
Keep listening to find out how to keep your online information safe.
- [1:37] Tip 1: Passwords
Things like your kids' names or the street you live on are weak passwords. Find out how to make a stronger password using phrases and characters, and my top password managers for help remembering them all.
- [3:09] Tip 2: Operating Systems
Yes it’s a hassle, and people like to wait because they can be “glitchy” at first, but I’ll explain why it’s actually a really good idea to get in the habit of updating them regularly. (Hint: Cyberattacks.)
- [3:49] Tip 3: Wireless networks
Your network needs a password, and this is another one you should update often, just in case you have people come over who might ask for it. Find out the one word I recommend never using for network security.
- [4:44] Tip 4: Open WiFi networks
It’s easy to hop on the free WiFi at hotels, airports, and libraries, but if the network is open without a password you don’t want to use it. Find out my other go-to solutions for WiFi while traveling that are much safer than these open and free networks. It’s definitely worth the small investment to keep your data safe.
- [5:18] Tip 5: Privacy settings
Hackers can get into your data just by being in close proximity to you. Here’s what to check in your privacy settings to see what you could be unintentionally sharing.
- [5:38] Tip 6: Device wiping
Do you know what will happen if you lose your device? If you have passwords and files stored in there they could end up in the wrong hands. Find out how you can track your device and wipe out sensitive information if you need to.
- [6:34] Tip 7: Locked devices
You might think you don’t need to lock it, but anything can happen. Here’s why locking your phone is always a good idea.
-- Needing to book a virtual speaker for your event? Go to mollymcpherson.com/hire for more information.
Trust me when I tell you that Generation Z matters. Especially if you’re a parent of teens, you want to figure out how their brains are working. If you own or run a business, they matter because you’re going to need to learn how to get them motivated and engaged in your product or service.
Today’s guest on the podcast is the author of InstaBrain: The New Rules for Marketing to Generation Z, Sarah Weise, and she’s sharing with us everything you need to know about Generation Z.
This is a must-listen interview for anyone who wants to get in the brain of the Gen Z consumer. If you want to know what motivates this generation to take action and get them in the door, then this is the episode for you.
- [3:47] Get to know Sarah and how she found the gold in this generation.
Sarah talks about running a small research company and the work she’s done with both large and small companies. She wanted to figure out ways to marketing to Generation Z more effectively. With 51% of the world’s population under the age of twenty-five, listen here to find out what key behavior they’re not doing to find information, and what they’re turning to instead.
- [6:22] Key characteristics of the different generations
Here we break down all of the living generations; the Silent Generation, Boomers, Generation X, a micro-generation called the Oregon Trail Generation, Millennials, Generation Z, and Generation Alpha. Learn more about the role that high-speed internet had in shaping an entire generation.
- [10:07] How Millennials differ from Gen Z.
Millennials are only a few years older than Gen Z, but they’re so different because they grew up with different things going on around them. Including their parents. Here Sarah explains the shift from ‘helicopter parenting’ to ‘tech parenting’. Learn more about how this shift changed what and how people are sharing information about themselves online.
- [17:20] Gen Z’s attention span and influence.
While Millennials can juggle three screens at a time, Generation Z can juggle five. Listen here to find out the specific length of time you have to catch both a Millennial and a Generation Zer’s attention and how their behavior is impacting other generations.
- [23:01] How to motivate Generation Z.
This generation doesn’t say “here’s what I need to know.” Instead, they ask “what should I want to know?” and then they scroll. They rely on algorithms and recommendations to inspire them. Sarah talks about how once you hook them, they can be hyper-focused for hours, and this can actually be a huge opportunity for business and marketing.
- [30:27] What kinds of content make Generation Z feel good?
They love learning. Consuming hours of YouTube videos where they learn how to do something will make them feel good, but watching hours of Netflix could make them feel guilty. Learn more about the natural research
If you’re like most of us, any communication you do through the written word is via the keyboard - either on your phone or at your computer. It’s no wonder that when it’s time to sit down and put pen to paper, the outcome can sometimes look more like a ransom letter than a thank you note.
Handwriting doesn’t come easy to us anymore, but it’s still very important. Some benefits of writing things down by hand include helping us feel more accomplished, help inspire our work, think conceptually, and achieve our goals.
In this episode, you’ll learn six simple tips to improve your handwriting. Grab a pen and get ready to take some notes.
- [5:35] Tip 1: It’s all in the prep.
Get your hands on the right materials before writing. Listen here to find out what simple writing tools you can invest in now to start writing like a pro. They won’t break the bank, and can easily be found either at your local office supply store or Amazon.
- [7:22] Tip 2: Check your posture.
You want to make sure your back is straight, feet are flat, legs are uncrossed, and your arm and hand are relaxed. I give you some quick fixes to try that can transform your writing in seconds.
- [8:08] Tip 3: Slow down.
This seems common sense, but I’m definitely guilty of rushing my handwriting, too. Unless you’re forced to rush for some reason, there’s really no need to. Find out what can happen when you write too fast, and learn my simple rule to help you slow down.
- [9:00] Tip 4: Restrain your arm and wrist.
Most people write with their fingers which means they draw the letters, but the pros actually don’t use their fingers at all - they use their entire arm. I share with you a couple of practice techniques to make your writing more fluid and attractive.
- [11:09] Tip 5: Create uniformity.
Make your letters clear and consistent. (This is where practicing with grid paper can be very helpful.) Ascenders and descenders should be the same height, for example. Get even more clarity on uniform writing here.
- [12:44] Tip 6: Practice makes perfect penmanship.
Pick up your pen when you’re not in a time crunch and practice. Grab that grid-line notebook or print out a couple of pages, and listen here to find out what sentence to write that lets your practice ALL the letters of the alphabet.
Mentioned on the episode:
- Episode 61: How to Write an Unforgettable Thank You Note - Listen HERE.
- Holiday Card Bonus Episode
- Trello project manage
It’s official. Harry and Meghan have left the royal family to become financially independent.
They can now "Chip and Joanna Gaines" their way into brand royalty, à la the likes of former presidential couples Barack and Michelle Obama and Bill and Hillary Clinton. And of course, the Broadcast Queen herself - Oprah. Trust me; there is a lot of money to be made off of their new role as royal brand ambassadors to themselves.
In this episode - who is winning the PR battle of public opinion and why the H&M royal exit matters to you. They brought a very specific trend front and center that’s worth paying attention to.
You’ll want to listen to this episode if you own or operate a business. I share some interesting generational consumer trends that are on the rise, and how to deal with change in a way that works for everyone.
- [1:55] The PR of it all. (#everythingisPR)
Who wins the battle of public opinion? Naturally, I asked Twitter. I could guess that the younger generation was going to favor the couple while the older generation would back the Queen. Listen here to find out who won my poll and some insightful feedback from followers.
- [6:12] Why we shouldn’t be surprised.
It’s clear they’ve been planning this for a while. From a shiny new website to working with a Hollywood level PR machine, this decision wasn’t made overnight. Find out what else the couple has had in the works over the past year to prepare that Buckingham Palace seems to have been paying very little attention to.
- [7:40] Reading between the lines of the official press statements.
The statement from the Queen has a very personal and grateful tone, which is a stark contrast to how Buckingham Palace reacted to Princess Diana’s death. Was this new tone a lesson learned from that highly criticized reaction? Learn how you can put this lesson to use in your communication.
- [11:18] What Megxit means to you, the business person.
In a word: Disruption. What Harry and Meghan did signaled a shift in how we have to look at our consumer. It represents the “in demand, on-demand” generation. Learn more about how this cultural shift can apply to both internal operations and demands from your customers. I’m going to help you find the balance and recognize the change, and discuss the importance of meeting someone “halfway.”
- [16:17] The royal social media strategy.
You won’t find H&M on Twitter and you won’t find them on Facebook, and this was all very intentional. It’s all about lead generation and funneling the right people to the right place. These platforms also let them step away a bit, as opposed to a platform like Facebook. Learn more about the thought process behind keeping communication on Instagram and their website only.
Mentioned on the episode:
- Visit the official website of the Duke and Duchess of Sussex
This week I’m sharing my 7 deadly sins of grammar. These are some of the mistakes you might be unknowingly making in your writing that’s causing you to lose credibility - especially online.
The goal of this episode is to give you more confidence in your writing. It is, after all, one of your most valuable currencies for intelligence. Proper grammar makes for good business, helps you command respect, and creates clarity in your message.
The definition of grammar is the study of the way words are used to make sentences. This can be tricky because the grammar we use when we speak can be much different than the grammar we use when writing, but it’s always worth the effort.
By the end of this episode, you’re going to be clear on the basics, and feel confident that you won’t fall into these very common grammar mistakes.
- [4:38] Who that?
Find out once and for all when to use the word who and when to use the word that.
- [5:46] Dangling modifiers.
It’s best to keep them out of your writing. This mistake happens when a descriptive phrase doesn’t apply to the noun that immediately follows it. Huh? Don’t worry, I explain exactly what that means here.
- [6:41] Me vs. I.
Most people think they’ve got this one down until they need to use it in a sentence. It’s also extra confusing because it can sound right when it’s actually grammatically incorrect. Find out what my little trick is to get this one right.
- [7:49] i.e. vs e.g.
Confession: I pretty much always have to Google this rule before I use it. We might think they mean the same, but they actually don’t. I have a little hack for this one too.
- [8:53] Do you say “care less” or “couldn’t care less?”
When you break it down, one actually makes sense and one doesn’t. Find out if you’re using it correctly.
- [9:33] Using two prepositions back to back.
This one doesn't come up a lot in grammar guides, but I see it a lot in writing. Using prepositions correctly actually makes your writing clearer and quicker, so it’s definitely worth taking the time to learn.
- [10:15] Quotation mark placement.
This is not one of those quick mistakes, like typing too instead of to, so it’s extra annoying. And yes, I'm judgy about it. Commas and periods always go inside the quotation marks, dashes and colons go outside the
Many businesses have a crisis on their hands. It's not the threat of a devastating event that should have them worried. It's the lack of planning for when it does.
In this episode of the podcast, I’m speaking with Robert Burton. Rob is the Managing Director of PreparedEx, where he leads a team of crisis experts who prepare organizations to be more resilient to the myriad risks they face and is also co-founder of The International Crisis Management Conference.
If you are responsible for ensuring your organization is prepared for any crisis or significant event, then this episode is a must-listen. Rob offers critical guidance for preparing a response to the threats that can crop up in your industry.
- [4:55] Rob’s crisis management experience.
Rob tells us a little bit about his military background in the UK, contract work, and move to the United States 17 years ago. Learn how Rob has been able to and adapted these skills and bring discipline into the board to help organizations prepare. - [8:12] The types of exercises Rob facilitates.
From table-top exercises to functional exercises, and full-scale exercises that require multiple teams to communicate during a simulated exercise, find out the different ways Rob helps organizations feel confident in their crisis response abilities - [12:11] Planning for the unknown unknowns.
The plans that Rob helps put into place are like a set of tools to get the team organized in the case of an event. Learn about the importance of utilizing the crisis coordinator to work through these unknown emergency situations. - [16:17] The transformation that comes from having a plan.
Rob tells us a story about how, after a 6-hour simulation session with a client, they experienced a similar scenario in real life about five months later. Because they followed the procedures they learned from Rob, there was substantially less chaos during the actual event. Find out how adding more discipline to their reaction strategy lead to more calm in the real-life crisis.
Mentioned on the episode:
- Connect with Rob on LinkedIn HERE.
- Learn more about PreparedEx HERE.
- More information on the International Crisis Management Conference (ICMC) HERE.
About Rob Burton
As a Principal at PreparedEx, Rob manages a team of crisis management professionals supporting clients in their crisis, emergency, security and business continuity management preparedness programs. Rob's team creates and delivers corporate war games, full/operational, and functional and tabletop exercises.
He also co-founded The International Crisis Management Conference.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2020
A New Year’s Eve episode airing on the cusp of 2020 dedicated to listeners who want to make a transition in 2020. For many, this is the time of year that people seek change and crave renewal. Who better to guide us through that process than a life coach?
My guest is Steve Piacente. Steve is a former colleague of mine - we worked together as executive communication coaches - who has a great deal of experience in communications. He is a former newspaper reporter turned D.C. bureau chief, turned speechwriter, added adjunct professor into the mix along with author, and (whew) is now the Director of Training at The Communication Center in Washington, D.C.
Did I mention he added a life coach credential to his repertoire?
Steve is here to help us all through some of the challenging life transitions we might be facing as we look ahead to renewing ourselves in 2020.
- [3:45] Steve’s journey from communications to a life coach.
The idea of becoming a life coach came to Steve naturally when he realized that many of the questions being asked by his communication clients veered into non-media areas like relationships, work/life balance, and happiness. Steve talks about this experience and how well his practice intersects with his training as a communications coach. - [6:22] Advice for transitioning into a new job or career.
Steve shares a personal story about his drastic career change after 9/11; a time when the news industry was faltering. Steve received a phone call telling him they were eliminating his position. This call left him concerned because, in his mind, reporting was the only thing he knew how to do. Steve asked himself, “What now?” Find out which question Steve would have asked himself at that moment if he knew what he knows today as a life coach. - [9:44] The distinct difference between a coach and a consultant.
One starts with the assumption that clients know the answers to the questions they are asking, and his job is to lead them to a conclusion by asking the right questions. The other provides a more clear path from point A to point B. - [11:17] Pivotal Points.
Listen to a few of the prompts Steve asks his clients when they’re approaching a season of renewal. - [13:01] Think Bigger.Identifying the patterns that keep cropping up over and over again with people when they no longer look at life from a broader perspective. Learn how to dig deeper and find those lost sparks in your life.
- [15:09] Digging into the inner critic.The inner critic stops you from doing something you may love or may want to accomplish. Learn how to shift the role of this inner voice from a critic to an inner advocate.
- [18:46] Working through limiting beliefs.
“I don’t know how to use all this new technology,” could be preventing someone from taking a risk and going for that new position. Learn how to make a lightbulb go off in your head to see what’s possible. Remember, the “same old” isn’t necessarily the best. - [21:57] What can ask yourself if you’re thinking about making a big jump in the new year?
Renewal starts with looking back. Think about when you were that bright-eyed idealistic person, and you could choose to do anything you wanted to do. Learn what to do with that thought.
Learn more about Steve’s Life Coaching business, “Next Phase Life Coaching,” and grab his book, A Step-By-Step Guide to Your Fighting Stance
We mean to write them, but we don’t always get around to it even though we know we should. It’s the "always love to receive one, but dread writing one" thank you note.
Listen to this episode for tips on how to write an unforgettable thank you note. I've timed this episode around the holidays to offer a gentle push for completing a task that many people tend to overlook.
Best tip: If you’re ever asking yourself if you should write a thank you note, you already know the answer. Psst...it's yes.
A handwritten note is always better than an email because it offers that extra touch of personalization.
Anyone you visit or anyone who has given you a gift gets a thank you note. So the sooner you start getting into this habit to thank people for more opportunities of graciousness you see in your life, the better.
- [4:19] Personalize Your Greeting. Know who you’re sending all of them to and address the recipient by name.
- [4:37] Be Thankful. Express thanks, gratitude, having your day made, etc. in your message. Say things like “I so appreciate…”, “thank you so much for…”, “I’m ever grateful for…”.
- [4:54] Be Specific. What exactly are you thanking them for in this note? Did they give you a gift? Did they spend time with you? Did they prepare a meal for you? Call it out specifically in your message.
- [5:33] Add in the Details. Demonstrate how much that gift means to you or how much you appreciate them taking the time to spend with you within your message.
- [6:58] Look Ahead to the Future. When’s the next time you’ll see them? Or what will help remind you of them? Mention something like, “I’m looking forward to our next visit,” or “I’ll let you know what I thought about the book after I read it.”
About Molly
Public Relations expert Molly McPherson, APR, reveals the best practices help leaders become indestructible in today's digital age and crisis-proof their organizations. A mix of discussing current news events along with interviews with newsmakers, communications professionals and business owners while providing insight from 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry to help take the fear out of communicating in the age of scrutiny. This podcast helps leaders communicate confidently--in writing, speaking, body language, social media -- to be heard, seen and relevant.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2019
On the first day of Christmas, my true love sent to me
A PR crisis, or one or two or three.
In this (almost) end-of-the-year episode, I wrap-up the PR season by covering the best (or worst?) PR crises of 2019. It's my holiday gift to myself and to anyone else who has a passion for practicing public relations.
My definition of a PR crisis? A public reaction from an event that causes a brand or a person’s reputation to upside-down. The viral-age twist? It can happen overnight.
Listen to my #PRFail stand-outs from 2019.
- [8:15] Number 12: This person got an a** kicking for shaming a would-be employee on social media.
- [10:01] Number 11: Piggybacking off of the #MeToo movement made for a messy ad campaign.
- [11:00] Number 10: Concating a fake attack turns into a viral attack against this actor.
- [12:30] Number 9: Hoping on a wing and a prayer that this PR response works.
- [14:58] Number 8: Becky with the bad decision.
- [17:26] Numbers 6 & 7: Houston, we have a problem.
- [23:28] Number 5: Boy's club got this guy in trouble.
- [25:09] Number 4: A billion-dollar "OK, Boomer" Blunder.
- [28:18] Number 3: Rise and shine, your career is over.
- [33:01] Number 2: I didn't realize how much this problematic ad would cost this brand.
- [35:10] Number 1: A royally lousy interview.
About Molly
Public Relations expert Molly McPherson, APR, reveals the best practices help leaders become indestructible in today's digital age and crisis-proof their organizations. A mix of discussing current news events along with interviews with newsmakers, communications professionals and business owners while providing insight from 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry to help take the fear out of communicating in the age of scrutiny. This podcast helps leaders communicate confidently--in writing, speaking, body language, social media -- to be heard, seen and relevant.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2019
Merry, Merry!
Let's get into the festive spirit and talk about conversation etiquette at holiday parties. You might remember my guest, public speaking expert Lauren Sergy from her appearance on Episode 55, Executive Presence: What It Looks Like, Why You Need It and How to Get It. If you have some parties coming up soon, you’ll definitely want to listen to this one.
Lauren is from our neighbor to the north, coming to us from Canada, but the political climates in both Canada and the United States are making it more challenging to keep conversations civil. Polarizing opinions are being shared much more openly, but don’t let that discourage you. We’re here to help you navigate starting a conversation, maintaining it, and exiting it with grace and ease at your next holiday party.
[7:28] The Best Way to Start a Conversation. This tip is one that will carry you through not only the holiday season but through every single networking event, you’ll ever attend. Lauren talks about how she loves starting conversations by making all the other people do the work and she just keeps asking them questions. This is quite brilliant because you’re essentially offloading all the work onto them.
We also agree that it’s perfectly acceptable to open conversations about general topics like the weather or sports, which gives you a mutual point of agreement. Once the mundane is explored, you can ask them in more detail what’s going on in their world.
[12:07] The Follow-Up Question & How to Prevent the Awkward Pause. Now once you have made them comfortable and they’ve chosen the path they want to take the conversation down, follow up with “tell me more about that.” And guess what, they WILL tell you more. By keeping them talking about themselves, you’re boosting your likability.
[16:49] How to Gracefully Exit Out of a Conversation. You know the feeling. The conversation is coming to a natural close - or you’ve passed that point but are still suffering through - and you’d give anything to make it stop. Well, we’re here to help. Lauren gives some great tips on making a graceful exit. One way is to literally grab others as they walk by and pull them into the conversation. Introduce them to the person you’re talking to, tell them what they have in common, and move away from the conversation.
[19:36] How to Gracefully Exit a Conversation on an Airplane. This tip will let them know you’re starting to get tired, which will probably be a relief to them. Not everyone knows how to end a conversation, so you get to save the day by leading that charge
[23:35] How to Converse in a Sticky Conversation and Keep it Civil. If you do get in a conversation with strong opinions, you can be pleasant or you can be right. You decide what’s more important, but remember, you’re never going to be right. This is not the time to prove a point, but you can still focus on learning as much as possible about the person you’re talking to.
[26:24] How to Remove Yourself from Political Rhetoric. It’s become acceptable to say something like, “oh man, this stuff has become exhausting” and exit the topic. Don’t be preachy; simply let the person know you don’t want to engage.
Mentioned In This Episode
Ho ho ho!
You are listening to this special bonus holiday episode as a gift for being a loyal subscriber to the Confident Communications Podcast. Think of it as my holiday card to you as a thank you for listening.
Speaking of holiday cards, this episode offers some things to consider when it comes to sending out professional holiday cards.
Not sure if you should send them in the first place? I’ll go into more detail in the show, but yes, I do think it’s a good idea to send them and I'll explain why.
I'll also discuss who you should send a card to and who you should make sure not to forget.
Want to see how it's done? Download this free guide on how to address your holiday cards this year here.
© Molly McPherson 2019
According to this week's guest, a company owns its brand; the public owns its reputation. Crisis communications expert Bill Coletti reveals how to build reputational excellence by meeting the needs and expectations of the public.
We discuss his various strategies for companies to work their way through a crisis. Bonus -- Bill offers a phenomenal crisis preparation tip you can put into place within your organization immediately.
- [3:05] Kith’s focus looking forward to 2020. The firm is transitioning from a focus on disrupting the disruption, to transforming organizations to reputation resilience.
- [5:00] The Zuckerberg vs. Buffett models. We talk about exploring the “move fast and break things” motto of organizations like Facebook lead by Mark Zuckerberg vs. Berkshire Hathaway and Warren Buffett’s way of doing things. We discuss how disruption has its place, but it’s really more about overall transformation.
- [7:56] Is there a formula for managing a crisis? We both agree that the answer to this one is “yes.” Bill talks about the importance of increasing speed when it comes to responding to a crisis, and how organizations can get better and faster at it. Things like having strong core values, a clear chain of command, and truly understanding your mission and values before your faced with controversy are all key elements.
- [12:12] Bill’s four A’s of reputation management. You might want to take some notes here - there are some really good points you can use in this part of the interview. What came out of a “well that sucked, let’s never do that again,” situation, lead to Bill creating a framework of how to work through a crisis in a smart, strategic, and proven manner.
- [29:21] Here’s a great place to start. Before you decide to hire someone like myself or Bill, try this at your next team meeting. Pull out the Wall Street Journal or New York Times and simulate a current issue or controversy to figure out how you would respond. If that happened to you, how would you react? Exercise the muscles that will increase the speed in which you can react and keep your reputation where you want it to be.
You can purchase Bill’s book on Amazon, click here.
About Molly
Public Relations expert Molly McPherson, APR, reveals the best practices help leaders become indestructible in today's digital age and crisis-proof their organizations. A mix of discussing current news events along with interviews with newsmakers, communications professionals and business owners while providing insight from 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry to help take the fear out of communicating in the age of scrutiny. This podcast helps leaders communicate confidently--in writing, speaking, body language, social media -- to be heard, seen and relevant.<
It’s Thanksgiving week in the United States; a time of year when a lot of people plan to travel through airports on their way to visit family and friends for the holiday. This is the episode to help you, and everyone around you, travel with ease in the air.
Everyone holiday, you can almost bet on someone picking up their phone to snap a photo or film a video of not-so-good behavior on the plane. After all, when people are on edge or in a hurry - chances are they are not at their best. So let’s all do our part to make this travel experience more enjoyable, shall we? As most of you know I travel a LOT for my work, so in this podcast, you’ll hear my top 10 air travel behavior tips that I’ve gathered based on personal experience.
[3:05] I know it’s tempting because you’ve been planning this trip for months, or there’s an important meeting you don’t think you can miss, but no one wants to sit next to a sick person. My experience with traveling while sick goes all the way back to my days working for the cruise industry when the norovirus made its debut. So trust me when I tell you it’s much better for everyone to just stay home - or at the very least travel with a mask and extra hand sanitizer.
[7:07] Don’t rush to the front of the plane right when you land and cut in front of everyone sitting in front of you. Not only is it rude, but your actions are telling people that you are simply more important than everyone else. Not to mention the traffic jam you’re causing. Guess what? We all want to get off the plane, and it will go faster if everyone waits your turn.
[11:05] I get it - being on an airplane is a great time to catch up on podcasts, but just be mindful of when you have them in and when you should actually be hearing what’s going on around you. If the flight crew is trying to take your order, for example, take them out of your ears. When we’re all deplaning - out. Bonus tip: you might actually meet more people (I’ve gotten business deals on planes) by keeping them out and striking up a conversation.
[12:44] Don’t overdo it on the perfume or cologne. You want to smell nice, but some people are very sensitive to strong fragrance. On the other side of that, make sure to shower and wear deodorant that day.
[13:16] Don’t talk to the person behind you, across the aisle from you, or over the middle seat person. You’re making your conversation way too public and including far too many surrounding passengers who don’t want to hear your conversation.
[15:23] The middle person. It’s just that easy. They got the short end of the stick with seating, so they can control both armrests.
[16:00] Don’t keep talking to someone who clearly doesn’t want to talk to you. One nice way I had someone do it was by saying, “I’m gonna check out now” and then he put on his headphones. Simple, to-the-point, and not rude at all.
[16:54] Take your backpack off before you start walking down the narrow aisles. Don’t be that person with a huge, oversized backpack and wields it with abandon, moving, rushing, and pivoting while everyone is getting hit in the head along the way.
[18:08] Your bag goes above your seat. It’s
Can you believe it’s been a full year since we launched the Confident Communications Podcast? Well, here we are! One year later and one year wiser. It seems like just yesterday I was sitting at Pat Flynn’s Power-Up Podcasting boot camp (Pat was also a guest on this podcast in episode 40) which played a major role in helping me get this podcast out into the world.
I wanted to celebrate this year of helping people become better communicators by highlighting some of our top podcast episodes and a major takeaway from each of them. I chose episodes and guests that were not only top downloads but left my listeners with some quick and easy tips they could take away and start implementing immediately.
Here’s what you can look forward to...
[4:45] The JFK Jr. Plane Crash: A behind-the-scenes account from July 1999
Most of my most popular episodes feature guest interviews, but this unique solo episode got a lot of great feedback because the story is just so memorable to most people. It was released 20 years after JFK Jr.’s plane went missing, and gives listeners a behind-the-scenes perspective from insiders who were there - including me.
[8:18] Episode 18: The Secret to Being a Great Speaker with Gina Razon
One of the tips that Gina shares in this episode is literally something that I use every single time I get up in front of a room. It’s a way to help reset your brain back to calm because as we all know, anything can happen when you’re up there behind that podium. This episode is like a free session with a speech coach, so if you’re among the 75% of the public who has a fear of public speaking, you have to give it a listen.
[11:36] Episode 22: How to Handle a Difficult Conversation with Lara Currie
If you’ve ever had to deal with conflict in the workplace (and who hasn’t), you’re going to love these tips on how to slow down and remain calm that Lara teaches. We explore how to ask yourself the right questions before responding to someone, and she helps you be less emotional in your reactions. We also talk about triggers and how they affect the different genders, and how they are a visceral reaction that can show up physically.
[14:14] Episode 30: How to Nail Your Next Media Interview with Brad Phillips
Mr. Media Training himself, and author of The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview, chats with me about the qualities that people need, and sometimes lack, to be engaging on camera. We talk about how oftentimes the people we work with are extremely engaging off-camera, but something switches once that little red light comes on. He gives us some remedies on how to still be YOU on camera and talks about the importance of striving for co
Executive Presence is a term you may hear a lot, but do you know what it means?
Simply put, having it means you own a room the second you stand in front of it. It's a mix of confidence and savvy communications that inspire your peers, subordinates and leaders.
Lauren Sergy, an expert on all things communications, walks us through the steps for building your executive presence in the workplace.
Hear why your pitch, tone, physical stature and gender play a part.
Mentioned In This Episode
- Your Body Language May Shape Who You Are - Amy Cuddy | TedGlobal 2012
- Send your "Communication Conundrum" to LaurenSergy.com
- Lauren Sergy on YouTube.com
- Lauren Sergy on Twitter
About Molly
Public Relations expert Molly McPherson, APR, reveals the best practices help leaders become indestructible in today's digital age and crisis-proof their organizations. A mix of discussing current news events along with interviews with newsmakers, communications professionals and business owners while providing insight from 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry to help take the fear out of communicating in the age of scrutiny. This podcast helps leaders communicate confidently--in writing, speaking, body language, social media -- to be heard, seen and relevant.
About Lauren Sergy
Lauren Sergy is a sought-after expert in the art of speaking and communication in business and work. Armed with a deep understanding of the art, science, and alchemy of interpersonal communication and public speaking, she sheds light on difficult communication situations with refreshing energy, humor, and candor. For more information about Lauren, you can visit LaurenSergy.com.
Listen + subscribe on Stitcher or Apple Podcasts.
As a business leader, employee or owner, you have the opportunity to interact with many people from all walks of life and places.
Just as important as why you interact with people, is that you’re able to greet them appropriately so you get off on the right foot. But greeting etiquette depends on so many factors, aside from culture--how you know the person and who is hosting the meeting also plays a factor.
About Molly
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations.
Listen + subscribe on Stitcher or Apple Podcasts.
© Molly McPherson 2019
Someone at your organization was accused of sexual harassment. Perhaps the harassment was in the form of an inappropriate remark, behavior, incident or outburst.
You work in leadership and have to respond. Or you may even be that person accused of harassment.
Now what?
This episode looks at recent news stories of how organizations dealt with a sexual harassment issue when it became public.
Discussing what should happen from a public messaging perspective.
What do you say about the incident as a spokesperson for the organization? What do you say about the culture of your organization? What do you say if you were the person who was accused?
How to respond to sexual harassment within your organization in the age of social media.
Mentioned In This Episode
- NBCUniversal releases former staffers from confidentiality agreements about sexual harassment
- Where in the World Is Matt Lauer’s Reputation? Episode 50: Confident Communications Podcast
- Harvard Band Members Walk Out of Centennial Banquet After Alumni Comments on Sexual Harassment Policy
- Mark Halperin’s interview with Jennie Willoughby on the topic of his sexual harassment. [Full Video]
- Brandon Taubman fired by Astros in wake of the incident with female reporters
- Astros GM Jeff Luhnow Keeps Digging And Digging
- Twitter thread on "power blindspots" (@OscarRLanza)
- Follow Molly on Twitter
About Molly
Public Relations expert Molly McPherson, APR, reveals the best practices help leaders become indestructible in today's digital age and crisis-proof their organizations. A mix of discussing current news events along with interviews with newsmakers, communications professionals and business owners while providing insight from 20+ years of public relations and crisis communications expertise working for FEMA
It's October, and all four major professional U.S. sports leagues are in full swing, making it the busiest sports month of the year. The sports industry is a very profitable one as well, which means there is a lot to learn about it from a business point of view. My guest today is Emmy-award winning supervising producer Stu Kirshenbaum, who worked over 20 years in network sports television and is now the owner and executive producer for Keystone Films. With his intimate knowledge of all things sports, Stu gets into the nitty-gritty of how to gain and retain a fanbase. The sports business is just like most businesses -- how do you keep your multi-generational fans happy even when they are temperamental? Whether you are a sports fan or a fan of building your business, you’ll want to listen to this episode. Mentioned In This Episode
- Keystone Films
- 2019 World Series Nationals vs. Astros
- Washington Nationals, DC fans troll Bryce Harper
About Stu As owner and Executive producer, Stu Kirshenbaum has spent over 20 years as a supervising producer working at the highest levels of network sports television, where his work was honored with 5 Sports Emmy Awards.
Keystone Films focuses almost exclusively on enhancing the brand of horse racing and breeding clients by implementing a range of strategies in broadcast, digital and social media, which have led to demonstrable bottom-line growth.
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations.
Listen + subscribe on Stitcher or Apple Podcasts.
This month is Cybersecurity Awareness Month. A perfect time to remind people that we live in a world increasingly reliant on technology, which makes us all vulnerable to cyberattacks.
This week's guest helps companies prepare for the days they hope will never happen -- a cyberattack. Mark Hoffman discusses how phishing attacks occur and why organizations need cybersecurity plans.
Mentioned in this episode:
- City of Baltimore Ransomware Attack
- Click here get his guide on the top ten anti-phishing tips, "Don't Be Too Quick to Click"
- Follow Mark Hoffman on LinkedIn
About Mark HoffmanMark Hoffman, MBCI, CBCP, is a crisis management and business continuity consultant with cybersecurity response and crisis communications experience spanning over twenty years. With a proven track record across multiple sectors, including financial, insurance, utilities and municipal governments, Mark has extensive experience in the development and execution of tabletop and operational exercises with a focus on measurable results that lead to the overall improvement of plans and programs.
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations.
Listen + subscribe on Stitcher or Apple Podcasts.
© Molly McPherson 2019
Matt Lauer is having is a very bad week.
This week, former MSNBC correspondent journalist Ronan Farrow released his book, Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators.
The book highlights the claims of sexual misconduct claims against the former host of The Today Show and how his employer, NBC News, handled the fallout.
This special edition of the podcast looks at the PR efforts made by Matt Lauer's team to blunt the bad press and to try to win back the loyalty from Lauer's former viewer. A PR rehab project.
Did the efforts work?
You'll find out in this special breaking news edition of the Confident Communications Podcast.
Mentioned in this episode:
- Matt Lauer dances with daughter in TikTok video
- Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators by Ronan Farrow
- Matt Lauer's full letter, sent via his legal representative Oct. 9, in response to claims made by former NBC News employee Brooke Nevils.
Listen + subscribe on Stitcher or Apple Podcasts.
© Molly McPherson 2019
We live in the time of the internet, where information travels at the speed of your WiFi connection or data plan. That’s just one reason communication is so important--because communication online isn’t anonymous and anything you post (or say, tweet, etc.) can and will be used against you.
This week on the Confident Communications Podcast, I’m speaking with Diana Peterson-More, who has worn many hats over her varied career: author, attorney, corporate manager, executive officer, consultant and more. We talk about her new book, Consequential Communication in Turbulent Times: A Practical Guide to Leadership, which is a compilation of everything she’s learned in her professional career and how to apply that knowledge in your own life.
I love her take on how to communicate with others, which she’s dubbed the Platinum Rule of Communication. It’s time we start thinking about what we want others to do with the information we give them and how they might receive our communication. Essentially, we need to focus on communicating the way the other person wants to be communicated with, so we’re seen and heard. This is especially important if we’re leaders because employees who feel valued are more likely to help you work toward the bottom line.
Mentioned in this episode
- Consequential Communication in Turbulent Times: A Practical Guide to Leadership
About Diana Peterson-More
Over the course of her long career, Diana Peterson-More has been a practicing employment lawyer, a corporate manager, director, executive officer, and a sought-after consultant and guest presenter. Throughout her varied career, she has been fascinated by what motivates herself and others to achieve results, to determine their own unique definitions of success, and then to facilitate a roadmap to get there. You can follow her on her website.
About Molly
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and public relations experience to develop the right plans and messaging for clients to protect and build their reputations. Molly is the host of the Confident Communications podcast and frequently speaks about crisis communications, public relations and social media crisis response to executives and organizations. Molly was Director of Communications for the Cruise Line International Assoc
No business or individual is immune to online attacks. If you want to be visible and a leader, it’s bound to happen. Groups of unsatisfied customers taking to Facebook to build a community to rise against you--warranted or not.
What you need is an action plan so you can quickly respond to these online attacks professionally and appropriately. But unfortunately, too many business owners and leaders either respond defensively or don’t know enough about how social media works to protect themselves.
On this week’s episode of the Confident Communications Podcast, I’m sharing with you:
- How to find groups that are targeting you online, and why you shouldn’t chime with a response in inside those groups
- Why you should never go into hiding when you’re being attacked online
- How to get your own message out there
- Where to respond to online attacks so you’re seen and heard
This is also the topic of this month’s Confident Leader Network training.
If you’re not already a member, find out how to join here and get monthly training modules, a live "Ask the Expert" call and access to the online course, "Calm the Critics: How to Protect Your Organization from the Newest Line of Attack - Online Activists."
Heard on the episode:
- Episode 25: Why Major League Baseball Hits a Homerun Marketing to Fans
- Des Moines Register editorial on Carson King
- Confident Leader Network
"Ask Molly Anything" -- Have a communication query you want to be answered on the podcast? Click here to submit your question.
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded the Confident Leader Network, an online executive training program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Stitcher or
Sorry, but here we go again.
Poor judgment turns up online, and someone now needs to apologize.
School photos of a high-profile politician wearing blackface surface online before an election and the masses call for a resignation.
A cast member on a popular television program is hired, then quickly fired for comments made on a podcast.
Why do some people survive the PR crisis while others perish? The answer is in the apology.
Today on the Confident Communications Podcast, we’re going to look at the art of saying “I’m sorry” in the digital age, and what timing and framing have as much to do with the apology as the words themselves. Social media has changed everything, and the public apology is no exception.
Mentioned In This Episode
- Justin Trudeau EXCLUSIVE: Video shows Trudeau in blackface in 3rd instance of racist makeup (Global News)
- Watch Sen. Al Franken's Talking Points & Apologies in Interview About Sexual Harassment Allegations (Video)
- Governor Ralph Northam Apologies for Racist Yearbook Photo
- Megyn Kelly Apologizes For Blackface Comments: ‘I was Wrong, And I Am Sorry’ | Megyn Kelly TODAY
- Why Sen. Al Franken’s Last-Ditch Television Interview Did Not Save His Job (Article: LinkedIn/MollyMcPherson)
Stay Relevant in the 21st Century If you want to stay relevant in how you get and respond to breaking stories--both in your organization and out--be sure to download my Top 5 Rookie Mistakes guide.
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded the Confident Leader Network
Leaders in business juggle communication challenges from all angles--their teams, the media and even their families. On the plus side, if we’re open and communicating, we’re able to choose the message that others hear. Unfortunately, that’s not always what happens in the real world.
As this week’s guest, Scott Harvey, tells us, too many people aren’t good at actively listening. And in some cases for organizations, they don’t always communicate openly with the press -- much to their detriment.
In this week’s episode of the Confident Communications Podcast, Scott shares tips on how to be a better listener and how to make sure your message is front and center (even if asked a question you don’t want to answer).
In a departure from our typical episodes, I also asked Scott to talk about social media from our children’s perspectives. As parents, we want to make sure our kids are safe online and he shares some great tips for doing just that--so you can go back to being a leader at home and beyond.
About Scott Harvey
After 20 years in law enforcement and over ten years owning his own company, Scott has learned a lot about what makes people successful. From supervising officers as their Sargent to teaching thousands of D.A.R.E classes, and speaking professionally to over 100,000 people, Scott has honed his ability to teach these leadership skills to others. He is one of the most in-demand youth speakers in Kentucky, and does over 70 shows each year passing on what he has learned.
About Molly
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded the Confident Leader Network and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Stitcher or Apple Podcasts.
© Molly McPherson 2019
What were you doing 18 years ago this week, on September 11, 2001? If you’re like most people in my talks and workshops, you know exactly where you were, what you were doing and what you thought about first when you heard about the first plane crashing into the World Trade Center.
But have you thought about how the way you find and react to the news has changed since that day? Today, we wouldn’t run to television stations to find the latest on breaking news; we’d grab our cell phones or laptops. Not only that, but the public now has a bigger voice in how news is disseminated--good or bad.
Today on the Confident Communications Podcast, I’m sharing my own thoughts and reactions to the attacks. And I’m sharing why if you’re not changing with the times in your own reactions to big stories, you’re going to be left behind as a leader.
Mentioned In This Episode
- Live coverage of the Today Show - 9/11/01 (fast-forward to 1:46:30 for coverage)
- TECC 197: How to Confidently Communicate In-Person and Online for Engineers with Molly McPherson
- Episode 37: The JFK Jr. Plane Crash
Stay Relevant in the 21st Century If you want to stay relevant in how you get and respond to breaking stories--both in your organization and out--be sure to download my Top 5 Rookie Mistakes guide.
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded the Confident Leader Network and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Stitcher or Apple Podcasts.
© Molly McPherson 2019
LinkedIn is for Leaders
Facebook is a bit too young and social for business leaders, but with 252 million people logging in each month, LinkedIn is the place to be. If you know how to use it.
In this week’s episode of the Confident Communication Podcast, how to get started on LinkedIn and how to make sure your profile is working for you. It’s a professional social platform that can help you network with others in your industry, raise your visibility, share thought leadership and even help you take the next step in your career.
Mentioned In This Episode
- Blush House Media
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations.
Listen + subscribe on Stitcher or Apple Podcasts.
© Molly McPherson 2019
Leaders want to be heard, but often leaving that message up to the news media bring stress and unease. In his new book, Gary Schneeberger hopes to reduce the acrimony toward news reporters and teach the secrets to being in control of the interview.
We talk about this and more in this week’s episode of the Confident Communications Podcast. In the digital age, the news cycle has gone from 24 hours to 24 seconds (thank you, Twitter) and it’s bound to change even more as we move forward. We no longer rely on reporters to get our message out, but rather have more tools than ever to make an impact.
Gary and I discuss how to get past news bias, why President Trump is a master communicator and why he gets to make up his own PR rules. It’s an interesting conversation and one that any leader today needs to listen in on.
Mentioned in This Episode
- Bite the Dog: Build a PR Strategy to Make News That Matters
About Gary Schneeberger
Gary Schneeberger’s three decades in journalism and public relations fuel his passion for, and success in, strategic marketing and communications. As founder and president of ROAR, Schneeberger draws on his executive and executional experience in entertainment, ministry and media to help individuals and organizations engage audiences with the boldness and creative clarity that ensures they are heard.
He has advised Hollywood studios, television networks, global ministries and publishing houses, as well as counseled and created communications platforms for some of the biggest names in movies and TV and the most influential leaders in the faith community. Schneeberger also spent more than 15 years as an award-winning reporter and editor for daily newspapers across the country, including the Los Angeles Times.
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Stitcher or Apple Podcasts.
© Molly McPherson 2019
Podcasts have become one of my favorite innovations in the 20th century. They’re easy to listen to on the go and offer both valuable information and entertainment. The downside? We have so many to choose from these days, it’s hard to know what to tune into.
As a self-professed podcast junkie, I wanted to share with you some of my own favorite podcasts right now (aside from my own, of course!). Here’s my list, by category, so you can dive in and start enjoying some of your own.
Business Podcasts * So Money * Social Media Marketing * Smart Passive Income * Online Marketing Made Easy * Born to Write * The Ops Authority
Pop Culture Podcasts * Serial * Death, Sex and Money * The Moth * Mobituaries * In the Limelight
Crime Podcasts * Criminal * 48 Hours * In the Dark * Crime Junkies
Scandal Podcasts * Dirty John * Dr. Death * Over My Dead Body * American Scandal
Other Podcasts * Fly on the Wall * Where should we begin * My Favorite ??????????
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on cri
We hear about authenticity all the time, but what does it mean and how can you use it as a leader?
Actions speak louder than words and as a leader, you have people who look to you for information and guidance. Good leaders are authentic in their communication--what they say, how they say it and what they do.
But that doesn’t mean that everyone likes them. In fact, often their authenticity repels others--and that can be a good thing when you’re trying to find the right team members or gain visibility for your business.
On this week’s episode of the Confident Communications Podcast, I’m talking about authenticity in leadership and how to use your communication style to be more authentic in everything you do. Because the more authentic you are, the more people will trust you. And that trust is what will elevate you as a leader.
Mentioned In This Episode
Real World on MTV
Time 100: The Most Influential People of 2019
Episode 2: How to Get a Handle on Filler Words in Your Vocabulary
Episode 30: How to Nail Your Next Media Interview with Brad Phillips
Quotes for Social:
- Nonverbal communication speaks louder than the actual words you're speaking.
- Authentic people don’t change who they are to suit certain people
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Stitcher or Apple Podcasts.
The Confident Leader Network is now open! This is your online resource for learning how to communicate in the modern age. Gain full access to learning social media, communications and reputation management so you can stay seen, heard and relevant in business and beyond.
Sign up now!
© Molly McPherson 2019
Communicating effectively and being authentic are two components in building not just fans (of you and your business) but superfans. And in today’s online world, securing the marketing real estate you need to attract the right people can be tricky.
This week on the Confident Communications Podcast, I'm speaking with Pat Flynn, entrepreneur and host of the Smart Passive Income Podcast. He shares how he took the experience of getting laid off from his dream job and turned it into a business, which then morphed into where he is today.
As a superfan of Pat myself, I’ll be the first to tell you that he is the real deal. I stumbled on his podcast by chance, started following him and quickly signed up for his podcast mastermind. If you want to learn the inner workers of the online entrepreneurial world, Pat’s your guy and his podcast and YouTube Channel are your guides.
In this episode, we talk about what differentiates a superfan from an average joe fan, where to focus your time and money to generate those superfans and how to encourage people who just “find” you to continue to follow you. And then, what do you do next?
Mentioned in this episode:
- Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money by Pat Flynn
- Work with Coach Azul | Azul Terronnez
- Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business by Pat Flynn
- 1000 True Fans: Use Kevin Kelly's Simple Idea to Earn A Living Doing What You Love by Kevin Kelly
About Pat Flynn
Pat Flynn is a father, husband and entrepreneur who lives and works in San Diego. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 55 million downloads, multiple awards and features in publications like The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable and other companies in the digital marketing arena.
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis commun
Back in the day, press releases were typed up then mailed or faxed out to news organizations. Today, thankfully, we can toss the snail mail and fax machines and email them out. But because of the changes in technology, communications professionals need to change their methods if they want their news releases to get picked up by the media and published.
How do you get the attention of the media outlets? That’s exactly what I cover on today’s episode of the Confident Communications Podcast. I’m giving you tips and tricks to get noticed while also maintaining the professionalism of your organization.
As a bonus, you can also download my digital press release guide to keep handy. Grab it below.
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About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
© Molly McPherson 2019
The revelation that disgraced financier Jeffrey Epstein was facing sex-trafficking charges in July 2019 left a wake of fear among many big wheels who considered Epstein - at one time or another - a friend. From Washington D.C. to Manhattan, to even (gulp) The Palace, people who have a history with Epstein needed to say something, and say it quickly.
A lot of well-known people connected with him have been scrambling for the appropriate response for socializing with a convicted sex offender.
This podcast is about media response and messaging. To be clear: It is NOT a how-to for messaging your way out of the revelation you have a friendship with a convicted sex offender. It’s analyzing how people in the public space messaged their way out of the disclosure they had an association with a convicted sex offender.
In other words, what messaging works when your back is up against the wall, and what messaging hurts.
Mentioned in This Episode:
“IT’S GOING TO BE STAGGERING, THE AMOUNT OF NAMES”: AS THE JEFFREY EPSTEIN CASE GROWS MORE GROTESQUE, MANHATTAN AND DC BRACE FOR IMPACT. Source: Vanity Fair, Gabriel Sherman, July 17, 2019
“Squad” photo on Instagram. Source: @ocasio2018
“Trump says he tried to stop the ‘Send her back!’ chant. Here’s what happened. Source: PBS NewsHour
President Trump discusses his relationship with Jeffrey Epstein in The Oval Office.
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Stitcher or Apple Podcasts.
No matter what kind of business you’re in--whether you’re a corporate executive, business owner or aspiring communications expert--you need to be an effective communicator so you can be heard, seen and stay relevant. That’s why I’m launching the Confident Leader Network--where you can find monthly trainings about relevant social media platforms and information you need to know to become an effective communicator in the 21st century.
In the early hours of July 17, 1999, the world watched and waited to find out the fate of America’s son, John F. Kennedy, Jr. The night before, he took off from Essex County airport in his single-engine plane carrying his wife, Carolyn Bessette Kennedy, and sister-in-law, Lauren Bessette. They were bound for Martha’s Vineyard but never arrived.
I was a reporter in Cape Cod at the time and had a front-row seat to the media coverage. I was part of the media coverage. But I was also a young and concerned citizen, hoping for the best.
On today’s special episode of the Confident Communications Podcast, I am speaking with Capt. Webster about how the events of the day unfolded and how they were reported. When you think about the technology available to us in 1999 compared to how news is gathered and reported today, there’s an interesting parallel between how the public’s role has changed over the years.
Listen in to the insights on what news coverage looked like then and now and how I found myself reporting the tragedy (undercover) from a Massachusetts Environmental Police boat out in the waters of Martha’s Vineyard.
Mentioned in This Episode
America's Reluctant Prince: The Life of John F. Kennedy Jr.
John F. Kennedy plane crash (background)
Lost in Charleston’s Waves: The Tragedy of the Sailing Vessel Morning Dew
About Captain W. Russell “Russ” Webster
Webster is an author, consultant in maritime legal matters and adjunct instructor of homeland security at the University of New Haven. His books are based on decades as a search and rescue expert following a 26-year career in the Coast Guard. He has also served as Transportation Safety Administration deputy director for all airports and transportation venues in Massachusetts and was selected as New England’s first-ever FEMA federal preparedness coordinator. For more about Webster and his work, visit his website.
About Molly
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
© Molly McPherson 2019
My job is professional development. I teach business leaders how to up their communication game in workshops, talks and online forums...and podcasts.
I’d like to think that I have my presentation and curriculum development skills up to par with some of the best--a requirement when you’re trying to keep high-achieving students engaged.
But I hear two things from many of my audience members: either they feel like their organization doesn’t offer much in the way of professional development for someone at their level or they just don’t have time to engage in developing their professional skills.
I don’t care if you’re an entry-level employee or running a department, interning out of college or are CEO of your organization, every person in business today needs to focus on professional development. If you don’t keep developing your skills, you’re going to get left behind. And those books on your bookshelves don’t really qualify as professional development.
How do you find the time? On-demand learning, when you learn exactly what you need, at a time that’s convenient for you. And right from the comfort of your home or office.
Mentioned In This Episode
Cutlip and Center's Effective Public Relations (11th Edition)
AP Stylebook (2019 Edition)
Crisis Communications: Master of Disaster
Dave Ramsey
Suze Orman: Women and Money
Side Hustle: From Idea to Income in 27 Days by Chris Guillebeau
The 4-Hour Workweek by Timothy Ferriss
Profit First by Mike Michalowicz
The Power of Positive Thinking by Dr. Norman Vincent Peale
Daring Greatly by Brené Brown
How to Train for and Run Your Best Marathon by Gordon Bloch
Episode 30: How to Nail Your Next Media Interview
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations.
Listen + subscribe on Stitcher or Apple Podcasts.
No matter your profession, you’ll have plenty of opportunities to be on camera (whether you welcome the idea or not). But like speaking in front of a crowd, not everyone is a natural at it.
You worry about looking frumpy, saying the wrong thing, sweating through your suit jacket or stuttering through your remarks. These are all common concerns, but with some practice and the tips on this episode of the Confident Communications Podcast, you’ll be a natural.
I’m sharing how to deal with on-camera distractions, feeling more comfortable, being yourself, preparedness (and the risks of being over-prepared), body language and even how to stand properly. By the end, you’ll have all the information you need to put into practice when you do find yourself on camera. Because let’s face it, you know you will!
Mentioned in This Episode:
- Broadcast News “flop sweat” scene with Albert Brooks
- Episode 18: The Secret to Being a Great Speaker
- Neewer Ring Light
- Entertainer’s Secret Throat Spray
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Stitcher or Apple Podcasts.
© Molly McPherson 2019
I’ve heard a lot of disparaging remarks about Millennials during my talks and workshops, and after asking other generations their thoughts on these so-called youngsters I’ve decided it’s time to give them a break.
The thing is, most people’s perceptions of Millennials are wrong. Not only are they not the lazy, entitled narcissists I’ve heard them being called, they’re also not even in the age bracket most people assume they fall into.
It’s time to give Millennials a break and stop blaming them for what’s going on in your organization. In today’s episode of the Confident Communications Podcast, I’m sharing two recent news stories that blame people of this generation for big business blunders and why someone else should have taken responsibility.
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Stitcher or Apple Podcasts.
Mentioned in this episode
Millennials: Pew Research Center
Millennial Definition: Oxford Living Dictionary
Generation Next by Jonathan Rauch
Ronald Reagan Memorial Day Tribute
© Molly McPherson 2019
LinkedIn is the online version of walking into a conference or big networking event, according to this week's guest on the Confident Communications Podcast. Kristal Hicks is the founder of JOBTALK, where she helps everyone from new college graduates to those looking to transition in their careers to optimize their LinkedIn profiles for success.
With LinkedIn, professionals can connect with others in their industry and even hunt for a job--under the radar. Krystal shares how to get the attention to recruiters and how to approach them yourself. Finding talent is a tight market for recruiters, which means that it’s a great market for anyone looking for a job.
In this episode, we talk about how mid- and late-career professionals can use LinkedIn to their advantage and what words you should use on your profile to make it pop. Krystal also shares three things you can do to optimize your profile quickly. Listen in and step up your own profile today.
Mentioned in This Episode
The Gig Economy by Diane Mulcahy
"The Intern" film starring Robert De Niro, Anne Hathaway
About Krystal Hicks
Krystal founded JOBTALK in 2018 after more than 10 years of working in the employment sector. She provides recruiting insight to students, educators, businesses and professionals so they can make course corrections in their processes and make a bigger difference in their job search or situation. You can follow her on LinkedIn, Instagram and Facebook.
No matter what kind of business you’re in--whether you’re a corporate executive, business owner or aspiring communications expert--you need to be an effective communicator so you can be heard, seen and stay relevant. That’s why I’m launching the Confident Leader Network--where you can find monthly trainings about relevant social media platforms and information you need to know to become an effective communicator in the 21st century.
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About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on
Leaders must continue to work to be more relevant in modern times. As technology changes, it can become more and more difficult to stay in the know. But if you’re off the grid and not online--or struggle to keep up with new communication trends--you’re hurting your brand.
This week, I share four ways in which you can be seen, heard, and remain relevant.
Yes, social media is a big part of the puzzle, but there is also much to talk about with interpersonal communications. How you speak and connect with your team and colleagues matters.
A lot.
Just look at all the high-profile cases of people who have recently suffered a communication breakdown.
Tune in to this episode so you can feel more confident no matter where you are communicating.
Mentioned in this Episode
- Episode 2: How to Get a Handle on Filler Words in Your Vocabulary
- The Secret Life Um article in The Atlantic
- Episode 19: 10 Hacks that Take the Suck Out of Writing
- Episode 25: 5 Quick Hits for Using Social Media
Listen + subscribe on Stitcher or Apple Podcasts.
© Molly McPherson 2019
It’s happened again.
A high-profile man accused of inappropriate conduct. Even those with a PR staff to help them out don’t always respond appropriately when their reputation is being attacked. That’s exactly my take on the recent man in the spotlight: Tony Robbins.
This week on the Confident Communications Podcast, I’m dissecting the accusations against Tony Robbins and his response. What did he do right? Where did he (and others) miss the mark? What happens next?
There’s a 3-step process for responding to media attacks, and an ask that the accused needs to make. Unfortunately, not everyone follows this crisis management mainstay and it’s a recipe for reputational disaster.
Listen in as I review the timeline and where the missteps happened--and where you can do better should your reputation ever be on the line.
Mentioned In This Episode
Buzzfeed Tony Robbins accusations
The Dress - Blue or Gold?
Tony Robbins response via Medium
Episode 12: The Art of Messaging a Divorce
Al Franken’s apology video
Tony Robbins thank you for your support [video]
Support from Robbins client [video]
Video footage of Robbins using racial slurs
Developing skills to become an effective communicator is key no matter what stage you’re at in business. To learn more tips on how to communicate more effectively, from the comfort of your own home, you’re going to want to check out The Confident Leader Network. Launching soon, the Network includes monthly trainings about relevant social media platforms and information you need to know to become an effective communicator in the 21st century. Sign up below to be first to know when the program goes live so you can be heard, stay seen and maintain your relevancy.
Listen + subscribe on Apple Podcasts.
© Molly McPherson 2019
The thought of a call from the media, or (yikes!) a request for an interview is the stuff of nightmares for many business owners and executives. But it’s also par for the course if you want to stay ahead of the story, put out the right message and stay transparent and relevant to your audience.
If you want to run and hide when you hear a reporter is on the line, or avoid speaking in public because it makes you uncomfortable, you need to take a step back and listen in to this episode of the Confident Communications podcast.
Media training looks very different today than it did 10 years ago, and learning how to talk to the media and the public is critical to your success. Anything you say, at any time, could be recorded and taken out of context.
This week, you’ll learn from author and trainer Brad Phillips, someone I’ve followed and learned from for years. The knowledge he has spans decades, including stints for ABC’s Nightline, CNN’s Reliable Sources and others.
Mentioned in This Episode
- The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview by Brad Phillips
About Brad Phillips
Brad has trained thousands of media spokespeople and public speakers including members of Congress, Olympic athletes, top CEOs, directors of nonprofit organizations and heads of government agencies. He’s prepared speakers for TED Global and TEDx Talks, the World Economic Forum in Davos and thousands of other business- and issue-oriented presentations. His book, The Media Training Bible, has been Amazon’s top-selling title on the topic since its release in 2012. Prior to starting his businesses, Brad worked for ABC’s Nightline with Ted Koppel and CNN’s Reliable Sources, The Capital Gang and Late Edition with Wolf Blitzer. His current business is Throughline Group and you can connect with him on Twitter or LinkedIn.
About Molly
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Stitcher or Apple Podcasts.
© Molly McPherson 2019
How do you ask for your check at a restaurant? Are you a “Check, please!” person or someone who waits to make eye contact with their server then air-signs to let the server know what you want? Do you know which is the more appropriate thing to do?
In honor of National Waitstaff Day, this week’s episode of Confident Communications focuses on all the things your waitstaff wants you to know about dining in a restaurant--but can’t actually tell you.
Waitstaff are key personnel in my business because I travel so much. I rely on restaurant staff to feed me and to make sure I have my receipts for tax purposes. And even though I spend a lot of time in restaurants and bars for work, even I learned some things in my research for this episode.
We all want a good experience when dining out, and your waitstaff would like to have a great day at work. Be sure to listen in so you can hear some of the most annoying things restaurant patrons do and say--and what to do or say instead.
Developing skills to become an effective communicator is key no matter what stage you’re at in business. To learn more tips on how to communicate more effectively, from the comfort of your own home, you’re going to want to check out The Confident Leader Network. Launching soon, The Network includes monthly trainings about relevant social media platforms and information you need to know to become an effective communicator in the 21st century. Click here to be first to know when the program goes live so you can be heard, stay seen and maintain your relevancy.
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Stitcher or Apple Podcasts.
© Molly McPherson 2019
Back in the day, you relied on personal relationships when deciding whether to do business with someone. While that’s still the case in a lot of circles, an even more popular method is through our good friend Google.
I don’t know about you, but I often Google the name of someone who reaches out to me for business -- for a media interview or for help in their business. I want to know who I’m dealing with before I agree to do any work with or for someone. And I love that it’s so easy to find the information I’m looking for.
Does the idea of that make you cringe? Are you unsure about what information I could find about you if I Googled your name?
On this week’s episode of the Confident Communications podcast, I’m sharing 10 ways you can protect your online reputation so you can stop living in fear and start being proactive about what others can find about you online.
Each tip is simple and you can do them all in one sitting. Grab this checklist so you can repeat it every few months--something I recommend to all my clients.
Mentioned In This Episode:
LastPass Password Manager
Duck Duck Go https://duckduckgo.com/
Incognito Mode in Google Chrome https://www.laptopmag.com/articles/how-to-use-incognito-windows-in-chrome
Google Alert https://www.google.com/alerts
Episode 8: Top Communication Fails that Made Headlines in 2018 https://mollymcpherson.com/episode8/
Hootsuite https://hootsuite.com/
Sprout Social https://sproutsocial.com/
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Stitcher or
As many as 90% of people check out reviews on social media and business or industry websites before buying. That means your reviews matter. But what matters even more nowadays is how you respond to reviews your customers leave online.
Unfortunately, you don’t have time to manage your reviews all day long. And you shouldn’t. What you should do, however, is make sure that you respond to every single review you receive--good or bad. In fact, it’s even more important to respond to bad reviews, publicly, as quickly as possible.
On today’s episode of the Confident Communications Podcast, I’m sharing seven tips to responding to reviews online in a way that ensures your customers are heard and their problems are fixed.
Mentioned In This Episode
- My Trip Advisor review for the resort in Costa Rica
- Yelp guidelines on reporting reviews https://www.yelp-support.com/article/When-should-I-report-a-review?l=en_US
- Consumers Will Punish Brands that Fail to Respond on Twitter Quickly - https://www.lithium.com/company/news-room/press-releases/2013/consumers-will-punish-brands-that-fail-to-respond-on-twitter-quickly
Are you a professional that wants to make sure you’re following best practices online? Grab my guide to the top 5 rookie mistakes professionals make online.
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About Molly
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly's beat is crisis communications, public relations and social media.
Listen + subscribe on Stitcher or Apple Podcasts.
© Molly McPherson 2019
I spent a good part of my career working with the media in my role as a public affairs officer for the Federal Emergency Management Agency (FEMA) and my time as the head of communications for the cruise line industry outside of Washington D.C. The journalists I met had a passion for finding the story and making sure the public heard it.
One of the journalists I encountered during my career was Jeanne Meserve, an anchor and correspondent for CNN and ABC News and winner of two Emmy Awards, two CNN Peabody Awards and an Edward R. Murrow Award. In honor of World Press Freedom Day this week, I interviewed Jeanne about her experience in the field--both as a journalist and now as a moderator of high-profile town halls and forums.
Jeanne has a unique perspective of how to be a great spokesperson, and we dive into the state of the media as it is today. She also speaks about how to take the fear out of talking to the press through preparation and being proactive. Getting ahead of the story is always a better tactic than preparing a canned response.
Tune into this interview with a respected and seasoned pro.
About Jeanne Meserve
Jeanne Meserve is a moderator who brings energy and insight to every event. Her knack for asking the right question, listening and following up gives panel discussions direction, purpose and power. Her meticulous research, wide range of knowledge, and years of experience managing conversations on television have made her a go-to moderator, facilitator, emcee and host for organizations all around the world.
About Molly
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Stitcher or Apple Podcasts.
© Molly McPherson 2019
Major League Baseball hits a home run when it comes to social media strategy. But you don’t have to be a multi-billion dollar enterprise to get noticed and stay relevant.
By following the winning tactics teams use to engage their fans, you’ll soon be hitting social media home runs with the big leagues. That doesn’t mean you need to be on all the social platforms; it just means that you need to find which platforms your people are on, know what’s going to stop their scroll and then give them the content they want.
On today’s episode of the Confident Communications podcast, I’m sharing five hits for how to market to your fans by using social media. And you’ll also learn how to avoid a strikeout by employees who don’t use social media properly (or in your organization’s best interest).
Mentioned in This Episode
- Episode 24 - How the Heck Do You Use a Hashtag?
- Major League Baseball #THIS campaign
- 2019 MLB Team Twitter Hashtags and Emojis
- Wave.video
Want to get more information about how to stop the struggle with digital, online and social platforms? Find out more about my upcoming online learning program, The Learning Lab, and get on the waitlist so you’re the first to know when it goes live.
It will offer monthly online trainings you can watch on your own time so you can more effectively communicate in the 21st century!
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
© Molly McPherson 2019
Do you know the power of a hashtag? (Do you even know what a hashtag is?)
I get asked about hashtags a lot in my business, and it’s not uncommon to feel like a #dinosaur. Heck, I question myself every time I use a hashtag--still.
There’s no shame in not knowing what a hashtag is or how to use it. There really aren’t any true tutorials on it and for us Gen-Xers and older, it’s just the pound symbol on the dial pad of the phone you grew up with.
But for those of us who use social media on a regular basis (or want to), it’s a powerful tool you can use as a business or a consumer to help save you time and get you noticed in all the right places.
On this week’s episode of the Confident Communications podcast, I’m sharing the what, why and how of hashtags so you don’t feel so in the dark. You’ll feel more confident in playing around with hashtags for business and for entertainment--there’s so much you can do with them for business or for fun.
Mentioned in This Episode
- Chris Messina’s first hashtag use
- Top hashtags from 2016 election
- "#Hashtag" with Jimmy Fallon & Justin Timberlake (Late Night with Jimmy Fallon)
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations.
Listen + subscribe on Stitcher or Apple Podcasts.
© Molly McPherson 2019
You know you’ve seen and heard it: The person driving down the street texting. The mom Facetiming her teenager in the grocery store. Loudly. The video call with background noise (or underwear hanging on the treadmill in the background). The “reply all” email threads that go on...and on...and on…
Sure, you’re well aware of the annoying communication habits that others are guilty of. Do you know what you might be doing that’s annoying others?
This week on the Confident Communications podcast, I’m sharing communication habits that a lot of people make--but that they need to stop. My guess is that you’re inadvertently doing at least two of these things and don’t even know it. It’s time to be more aware so you can be a better communicator and, let’s face it, not so annoying.
Mentioned in This Episode:
- The Learning Lab
- Yesware
- BBC News dad
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Stitcher or Apple Podcasts.© Molly McPherson 2019
Everyone has difficult moments in their lives, whether it’s a high-conflict divorce, an argument with a friend or family member or clashed personalities at work. It happens because we’re human and because we often don’t know how to react or interact during difficult times.
Instead of reacting to triggers that only make the moment more heated, this week’s guest teaches us how to pause a moment to make sure we’re reacting appropriately. Lara Currie is a speaker and trainer who teaches professionals in high-stress, high-stakes fields how to weather difficult times.
In this episode of the Confident Communications Podcast, we’ll explore how to ask yourself the right questions before responding, why we need to become less emotional, how men and women communicate differently in times of stress and why we need to retrain ourselves in basic communication techniques.
Mentioned in this episode
- Episode 16: How to Spot a Liar
- Matt Damon’s SNL portrayal of Brett Kavanaugh
About Lara Currie
Lara is a podcaster, speaker and trainer and the author of Difficult Happens. With more than 27 years of experience in high conflict positions, she has a unique and intuitive understanding of why people act--and react--the way they do. She is passionate about helping people in high stakes fields communicate effectively, make honest and meaningful connections, live with less stress and establish strong boundaries. Visit her website, listen to her podcast or read more about her book.
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations.
Listen + subscribe on Apple Podcasts, Stitcher or wherever you listen to your podcasts.
© Molly McPherson 2019
When you’re in the public eye, be ready for scrutiny. Even if you’re not in the public eye, your audience is looking for transparency both online and offline. Try to hide and you’re going to get some backlash--especially in the face of a crisis.
This week on the Confident Communications podcast, we’re ripping from the headlines two fallouts from two executives’ mistakes. One flat-out lied and bamboozled the public and investors out of millions (a billion!). The other thought that denial and hiding from bad press was the way to go.
In both instances, they were wrong. Too many business owners, leaders, entrepreneurs and C-suite executives today deny the power of social media and the digital space. They think that not answering questions might make those questions go away.
The truth is, social media is powerful and it can be both a weapon and a tool--depending on how you use it. How are you using social media? Find out what these executives did wrong.
Mentioned in This Episode
- Episode 16, How to Spot a Liar
- HBO documentary on Elizabeth Holmes
- 'Nightline' documentary, podcast: 'The Dropout,' the story - ABC News
- Boeing letter to airlines, passengers and the aviation community
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Apple Podcasts, Stitcher or wherever you listen to your podcasts.
© Molly McPherson 2019
Your Name Went Viral - But Not in a Good Way. Now What?
Going viral isn’t always a good thing. Just ask Felicity Huffman and Lori Loughlin, who both had a rough week in court and online because of their involvement in the college cheating scandal. No one wants to go viral like that.
The thing is, in today’s digital age, you’re at risk whether you know it or not. It’s important to be prepared and to know what to look for when you're headed for digital infamy, which is exactly what I’m talking about in this week’s Confident Communications podcast.
I’ll share the two categories of viral coverage, how it impacts you on a smaller scale and how you can avoid that digital death spiral. I’ll also give you a number of examples you can use to help you identify where the person went wrong--and where it was online lookie-loos who took something and ran with it.
Whether you’re a business owner, a corporate executive or someone who is working to the top, you need to protect yourself from those negative viral spirals.
Mentioned in This Episode
- Chewbacca Mask Mom
- Candace Payne with James Corden
- Dr. Walter Palmer goes back to work
- N.Y. Governor Cuomo employee gets kicked off a plane
- Chelsea Clinton’s calculated response
- Episode 12: The Art of Messaging a Divorce
- Episode 13: Covington Chronicles
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Apple Podcasts, Stitcher or wherever you listen to your podcasts.
© Molly McPherson 2019
Too many people get stressed out when it comes to writing, and it’s usually because they’ve told themselves that they’re a bad writer. But that’s not actually true. Most people know how to write. What you need to figure out is how to make writing a little less something you dread.
When I was a kid, I loved writing-- as most kids do. But it was when my paycheck started depending on my writing ability, that writing became something I dreaded. I’ve noticed that this is usually when most adults start hating writing. I think it’s because we feel our work is under a much larger microscope and that the stakes are higher.
But writing is such an important part of business, from emails to social media to proposals and reports, that it’s important to actually like it. Everyone should work to build their authority with all the written-word opportunities you have.
That’s why today’s episode is so important. Listen in to learn some hacks to make writing a little less sucky for you.
Mentioned in This Episode
- Episode 2 - How to Get a Handle on Filler Words in Your Vocabulary
- Do I Make Myself Clear by Harold Evans
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Apple Podcasts, Stitcher or wherever you listen to your podcasts.
© Molly McPherson 2019
For most people, your voice is simply the tool you use to communicate. But for Gina Razón, this week’s guest on the Confident Communications podcast, the voice is much more than that. And when you don’t use your breath properly, your voice (and your credibility) can suffer.
A former opera singer and current public speaker and voice coach, Gina shares with us why the voice is a tattletale for your confidence and exactly what speakers do when they’re not as confident or as prepared as they’d like to be. And she passes along tips that any speaker, no matter what kind of room they’re in, can use to be more confident. Even if the ex-boyfriend who broke your heart 10 years ago walks into the room.
Probably most fascinating is the connection that the body--even the big toe--has with your voice and how dynamic your speech is. Gina also explores how generational inflection is a part of life today and the superpower that each gender has in their voice.
Gina firmly believes that there is one special “birthright to everyone who breathes air.” And the answer comes out loud and clear in this episode.
Mentioned in This Episode
- Gina Razon’s TEDx Cambridge talk
- Tamsen Webster’s Find Your Red Thread
- Episode 5: Just Listen
- Episode 3: How to Ace an Interview and Communicate Your Brand
- The Cognitive Neuroscience of Music
- The neural integration of speaker and message
About Gina
Gina Razón has taught voice and speech for over 16 years to individuals, organizations and in academic settings. She is sought after as a teacher of voice and speech, singing, and public presentation. Gina also performs as a classical mezzo-soprano in concert and opera. Gina has a BM and MM in Voice Performance, is a practitioner of Fitzmaurice Voicework and a certified teacher of Somatic Voicework. She has served as voice coach for TEDxCambridge, and speaks at National and local events on all things voice and speech. Gina is a member of the National Association of Teachers of Singing, The Voice Foundation, the Voice and Speech Trainers Association and the National Speakers Association. Visit her website or read more about the topics of voice and speech on her blog.
Do you struggle with feeling like your own communication is seen and heard? Feel more relevant online with my Power Speak download. Learn what to say (and what not to say) if you want to feel seen, heard and relevant online.
Did you watch the 2019 Oscar telecast? I did - that's why I’m looking at how the stars’ publicists did on the most important night in Hollywood.
It was the first time in the history of the broadcast that the program went hostless. Join me and my long-term friend and fellow pop culture enthusiast Mary Mitschow as we each chose our top three hits and misses by both stars and publicists on Oscar night and riffed on our take.
We’re digging into whether the stars’ publicists did a good job of promoting their clients’ brands in a way that kept them on-brand and on message. Or did they leave something to be desired, causing more work for themselves on the back-end of the show?
- Maya Rudolph, Tina Fey and Amy Poehler Oscar Introduction
- Spike Lee Storms Out of Oscars After 'Green Book' Win, Says Academy Made Bad Call
- Jennifer Hudson Sings 'I'll Fight' Live at Oscars 2019
- Melissa McCarthy and Brian Tyree Henry Present the Oscar for Costume Design
- Mahershala Ali Accepts the Oscar for Supporting Actor
About Molly
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to develop the right plans and messaging for clients to protect and build their reputations. Molly founded the Communicate with Confidence Leadership Training Program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Apple Podcasts, Stitcher or wherever you listen to your podcasts.
© Molly McPherson 2019
Let’s face it, we all lie. Many of those lies are innocent white lies with the intent of making the other person look or feel better (That jacket looks great on you!) but other lies are much more hurtful and impactful (think: the Fyre Festival).
Most people can’t spot a lie because humans are wired to believe one another. In this episode of Confident Communications, I’m sharing the common reasons we lie, which gender is more likely to lie, the lies each gender tell and which gestures can be misconstrued as lying (and which are dead giveaways for lies).
Not only that, but I’ll use a simple trick that will tell you whether you’re more prone to telling lies.
This episode is for parents, spouses, colleagues, customers, leaders--anyone who wants to become a human lie detector. I’m not going to lie...it will come in handy!
Mentioned in this episode
- Fyre festival documentaries on Hulu and Netflix
- 1:4 people think it’s okay to lie on an insurance form
- By age of 4, 90% of children will understand the concept of a lie
- 60% of adults can’t have a 10 min conversation without lying at least once
- Men lie twice as much as women
- Women more comfortable with lying than men (Neurs study?)
- Liespotting: Proven Techniques to Detect Deception by Pamela Meyer
- Chris Watts home search
- Alex Rodriguez admits to using steroids
- Bill Clinton - I did not have sexual relations with that woman
About Molly
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on
More than ever, being President of the United States means you need to be at the top of your game as a communicator. And no matter what you think about current or past presidents, each one had his own challenges and triumphs when it comes to communicating with the American public.
In this non-partisan episode of the Confident Communications podcast, I’m sharing how communication by our nation’s leaders has changed over time--from the written State of the Union to fireside chats that worked for one president and flopped for another and from our pop culture president to our social media president.
Each president mentioned can teach you something about how to communicate confidently as a leader. And that might be even more so from the non-president who might be considered our nation’s biggest influencer--both of his time and today.
Mentioned in this Episode
- Bill Clinton’s appearance on the Arsenio Hall Show
- FDR Fireside Chat
- Jimmy Carter Fireside Chat
Listen + subscribe on Apple Podcasts or wherever you listen to your podcasts.
© Molly McPherson 2019
The subject of race is a hot-button topic, one that many people shy away from for fear of offending someone. But in America today, it’s not going away.
Part of being an effective communicator means being able to relate to and talk to a range of people, regardless of race, creed, origin, sexual preference, age and more. That’s why I wanted to talk to Jeffrey Blount about the topic.
Jeffrey is an accomplished speaker on race and social justice and gives us deep insight into what it means to grow up black in America and why race is truly an American experience and issue.
This week’s episode of the Confident Communications podcast explores how African Americans think and talk about themselves, why white people have such a difficult time talking about race and how everyone should relate to one another better.
No matter what your race or background, this is an important episode to listen to and one that promises to give you the insight into how you can begin to talk about race in your own life.
About Jeffrey Blount
Jeffrey is an award-winning author of two novels and an Emmy award-winning television director. During a 34-year career at NBC News, Jeffrey directed a decade of Meet the Press, The Today Show, NBC Nightly News, The Chris Matthews and other major special events from the Washington, D.C. news bureau. He is an accomplished public speaker, commenting on issues of race, social justice and writing. Visit his website or follow him on Instagram, Twitter and Facebook.
Jeffrey’s newest book, The Emancipation of Evan Walls, is set to be released in Spring 2019.
About Molly
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Apple Podcasts or wherever you listen to your podcasts.
© Molly McPherson 2019
When a big story hits the news, we all take notice. Many of us dissect the events strictly from a "just the facts" point of view, but plenty more tune in to watch the twists and turns, and eventually, the reputation fallout.
The latest - the story of Nick Sandmann. A Covington, Kentucky teen who was caught on video with what looked like a smirk on his face while allegedly staring down a Native American protester.
But do we really know the whole story? In this week’s episode of the Confident Communications podcast, I’m sharing the three different angles to this story, why it caused a media firestorm and the dangers of watching something like this unfold from just one point of view.
There are many factors in play and not every player reacted favorably in the public eye. But you might not expect who’s communication style was a win and who needed better public relations support.
Mentioned in This Episode:
- Watch the full Today Show interview with Nick Sandmann
- Read more about Savannah Guthrie under fire
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Apple Podcasts, Stitcher or wherever you listen to your podcasts.
© Molly McPherson 2019
We’re in a whole new age when it comes to making personal announcements. No matter what the announcement is, the bigger the name, the bigger the story. When Jeff and MacKenzie Bezos announced their divorce on January 9, they chose only one public communication channel - Twitter.
Twitter posts for high-profile news announcements have taken the place of the tried and true press release, and Facebook posts have taken the place of phone calls for the general public’s announcements. Both of these have their benefits, as long as it’s done right.
On this week’s episode of the Confident Communications podcast, I’m talking about the messaging behind the Bezos announcement, including how the announcement was shared and some of the key phrases and words used in the announcement. I also share how you can use The Bezos Method to craft your own announcement if you have a big event or life change to share with others.
Mentioned in this Episode:
- Jeff Bezos’s tweet about his divorce
- How We Apologize by Lindsey Weber (Published in New York Times on Jan. 12, 2019)
- Lady Gaga’s apology to her followers
About Molly
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Apple Podcasts, Stitcher or wherever you listen to your podcasts.
© Molly McPherson 2019
December is one of the most popular times of the year to get engaged, which means that many brides (and their mothers) are planning weddings! There are so many communication dynamics that go into wedding planning--from announcing the big day to booking vendors to managing family relationships and opinions.
In this episode, we’re tackling all of these issues, as well as how vendors can help brides feel a little less overwhelmed during this busy time of their lives. Wedding planning requires two-way communication and understanding and we talk about how all parties involved can help--or hinder--the process.
Mentioned in this episode
- Martha Stewart Weddings
- The Knot
About Lena Hartford
Lena is a hair stylist with 20 years of experience, working with brides to create beautiful, unique and long-lasting wedding hairstyles. Visit her website or follow her on Instagram.
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Apple Podcasts, Stitcher or wherever you listen to your podcasts.
In this non-traditional Golden Globes recap, I’m looking at how the stars’ publicists did on one of the most important nights in Hollywood.
More than 18 million people tuned in to the 2019 Golden Globes on Sunday night and I was among them, as usual. As a Gen-Xer, I’m a pop culture fan and usually tune into the awards shows for both the entertainment value and to theorize about publicists’ angles.
The show did not disappoint, as I discuss with my long-term friend and fellow pop culture enthusiast Mary Mitschow. We each chose our top three hits and misses by both stars and publicists and riffed on our take.
We’re digging into whether the stars’ publicists did a good job of promoting their clients’ brands in a way that kept them on-brand and on message. Or did they leave something to be desired, causing more work for themselves on the back-end of the show?
Mentioned in this Episode:
- Glenn Close’s speech of empowerment
- Beau Bridges watching brother Jeff Bridges receive the Cecil B. DeMille Award
- Whether Jim Carrey has redeemed himself
- A national treasure with a new award
Tune in now and let me know your thoughts on the awards ceremony. Are these stars (and, better yet, their publicists) ready for the Oscars?
Are you confused by social media and communicating confidently? Grab my guide on the rookie mistakes many professionals make online. Don’t be "a miss" like some of the stars we’re talking about in this episode!
© Molly McPherson 2019
Every business needs a foundation to communicate with its employees, which is why I brought Victoria Dew of Dewpoint Communications to talk about this critical piece of the communication puzzle.
Victoria’s unique perspective as a former entertainment industry professional and in-house communication professional both in the U.S. and overseas helps to bring a new voice to the creativity and transparency that goes into communicating with employees.
In this episode, we talk human-centric business, changes in work culture over the last 30 years, why a bigger budget doesn’t always mean better results and how internal communications changes in times of crisis.
As it becomes increasingly difficult to recruit and retain great employees, perfecting internal communications is vital. Listen in now and learn how you can do more with what you have to move the needle in your business.
Mentioned in this Episode:
- How to Get a Handle on Filler Words in Your Vocabulary
About Victoria
As a consultant, coach and in-house practitioner, both in the US and overseas, Victoria has worked in more than a dozen industries and verticals, and with diverse businesses, ranging from solopreneurs to some of the world’s largest technology companies.
Victoria holds a BA from Skidmore College, an MA from King’s College London, a PG Dip in Communications Management from Massey University and a Cert MS in Business Administration from Victoria University of Wellington. Victoria has earned the Strategic Communication Management Professional (SCMP) designation, and is also a certified business coach.
Victoria also serves as 2018-19 Vice Chair of the International Association of Business Communicators' (IABC) International Executive Board.
Want more information on Victoria and receive her guide to better writing? Click here to get her guide on writing tips.
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations.
Listen + subscribe on Apple Podcasts, Stitcher or wherever you listen to your podcasts.
Communication fails are a starting point in talking about the importance of having a sound communication skill set. And there were a lot of them in 2018.
It helps to know what mistakes look like so you can avoid them, and even learn how to come back from them effectively. Last week, I talked about the top communications wins in 2018; in this week’s episode of the Confident Communications Podcast, we’re looking at the flubs.
From mistweets to apologies gone wrong, from insensitivity to public safety scares, we have quite a list. And there’s a lesson in each of these 10 mistakes that you can learn from, whether you’re a corporate executive, a business owner, a public figure or just someone who wants to be deliberate in the way you present yourself.
People pay attention and people are quick to point out when you make mistakes in your communications and PR. When you make mistakes, people lose faith in you and your organization. Take the time to learn how to win in communications in 2019.
SPOILER ALERT
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Mentioned in this Episode:
- Hawaii erroneous missile alert
- Air Force ‘Yanny’ or ‘Laurel’ tweet
-
Red Hen Controversy and Sarah Huckabee Sanders’s response
-
Megyn Kelly’s racist remarks
- Rob Porter abuse allegations
- Melania’s “I really don’t care”
- Papa John’s N-word scandal
- Men of #MeToo - Les Moonves and Louis CK
- Facebook (voter suppression and more)
About Molly
Molly McPherson, M.S., APR, combines her knowledge of current communication practic
With the year coming to an end, this week's episode delves into ten communication wins of the year by the people, politicians, brands, and beer drinkers who made headlines and then made hay from an earlier challenge they faced at some point in 2018.
The stories on the list range from publicity stunts to political maneuvers that captured the public's attention over the past year. From #10 to #1, you will hear what made the story memorable and what was the communication strategy behind it landing it on the list.
This episode is the first in a two-part series of Top Communications for 2018. Next week I'll explore the top communication fails of the year.
Want to make sure you are prepared to have only communication wins in 2019? Sign up for my free download, "The Top 5 Rookie Mistakes Seasoned Business Leaders Make."
Mentioned in this Episode:
- "KFC apologises for chicken shortage with witty 'FCK, we're sorry' advert"
(Evening Standard, February 23, 2018) - Kavanaugh Hearing Cold Open - SNL
(Published on Sep 29, 2018) - Kavanaugh, Klobuchar tangle over drinking habits during Senate testimony
(Published on Sep 27, 2018)
Are you subscribed to my podcast yet? If not, I encourage you to do so today. Let's make 2019 the year for communicating your confident self.
Now, if you’re in the mood for sharing, I would be grateful if you left me a review on Apple Podcasts. These reviews help other people find my podcast, and then that means we'll all be a bunch of confident speakers in 2019. Just click here to review, select “Ratings and Reviews” and “Write a Review.” Thank you!
© Molly McPherson 2018
As the country mourned the passing of President George Herbert Walker Bush, former presidents, congressional leaders and figures from across the political spectrum gathered for his funeral at Washington National Cathedral.
While millions of people watched the service to honor Bush as a member of Congress, an ambassador to the United Nations, the director of the CIA, and the vice president and president of the United States, they were also watching the dynamics of the current and former presidents and their wives situated in the front pew.
Did Hillary Clinton snub President Trump? Or was it the other way around? Did the Clintons ignore the former President Jimmy Carter and his wife, Rosalynn? Or was that fake news?
In this episode, I respectfully analyze the body language and social cues happening in that front pew as they attended the state funeral. I also take a moment to appreciate the fitting tributes paid to our 41st president by his son and the agency that served him.
Mentioned in this Episode:
George W. Bush cries delivering the eulogy for his father, George H. W. Bush (Full Eulogy)
George W. Bush Ground Zero Bullhorn Speech 9-14-01
(Source: 911archives.webs.com)
© Molly McPherson 2018
“Most people do not listen with the intent to understand; they listen with the intent to reply.”
- Stephen R. Covey.
Are you really listening? One of the most valuable tools for communication is the ability to listen and understand what someone is saying and feeling. Whether we are solving issues at home or tackling tasks in the workplace, effectively listening can help us reach our goals sooner.
In this episode, I explore some great tips for improving your listening skills, as well as some personal ways these very tips have helped me.
In this episode, you’ll learn:
- How to connect by showing genuine interest.
- How to ‘rewire’ yourself to listen and suppress your predispositions.
- How to achieve better results with targeted responses.
Mentioned in this Episode:
Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
With our daily communications frequently moving to the online world, we have forgotten some of the nuances of face to face interaction. Improving our conversation skills, both as a speaker and a listener, allows us to sharpen our message and get a better understanding from those we communicate with.
This episode features a recent NY Times article about NPR's Terry Gross and the art of a good conversation.
In this episode, you’ll learn:
- The only icebreaker you'll ever need.
- How to prepare for a great conversation.
- When to pivot, when to dodge and when to push back.
Mentioned in this Episode:
Terry Gross on The Tonight Show with Jimmy Fallon
Kerr, Jolie “How to Talk to People, According to Terry Gross. The NPR host offers eight spicy tips for having better conversations.” New York Times, November 18, 2018. Print.
Interviews don’t have to be stressful.
Chances are you’ve been in many job interviews over the course of your career, and maybe even interviewed some candidates for your organization. Ellen Mahoney, chief human resources officer of Harvard Business School, has more than 30 years of experience interviewing applicants from a wide background, and she’s seen it all.
Ellen dives into interview secrets from the interviewer’s perspective so you can nail your next interview--whether you’re looking for a corporate job, trying to land a freelance gig or even interviewing candidates for an opening you have. This episode runs the gamut.
In this episode, you’ll learn:
- How the interview process has changed over the last century (or has it?)
- How to explain gaps in your employment history
- Whether to divulge you lack technology skills
- How to answer questions about being let go
- What your appearance has to do with your competency
- What you need to do to walk away knowing you’ve aced the interview
Mentioned in this episode:
- The Confidence Gap
About Ellen
Ellen is the chief human resources officer of Harvard Business School and the executive director of HBS Initiatives. She is responsible for managing HBS’s human resources functions for the more than 1200 administrative staff who support the school’s mission.
If you want to project confidence and competence, you need to eliminate filler words from your vocabulary.
Filler words. They’re a pesky tic that everyone uses. But if overused, filler words can undermine the potential for your success. We use them to take up space in a conversation, give us time to think up a response or simply because it’s a habit we’re not even aware of.
In this episode, I’m sharing the different types of filler words and how you can (and should) eliminate them from your vocabulary. It’s become an epidemic and the types of filler words you use can be a dead giveaway for your age and your confidence.
In this episode, you’ll learn:
- My own least favorite filler word(s) and how it’s changed over time
- The four types of filler words
- The one filler that all women seem to use and why we need to stop
- Tools you can use to get rid of the filler words
- The connection between filler words are similar to a profanity
Mentioned in this Episode:
- Valley Girl
- Keeping Up with the Kardashians
About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Apple Podcasts, Stitcher or wherever you listen to your podcasts.
No matter your age or professional level, you need a guide to communication so you can be seen, heard and relevant. Today’s episode gives you the “tells.”
Do you know that you can tell how old someone is just by how they communicate? It’s true, and many marketers and other professionals are savvy at using this information to determine whether you’re a good fit for a product or even a job.
In this first episode of the podcast, I’m sharing my background in communication and how I used my status as a Gen-Xer and communications professional to understand both sides of the technology spectrum. And I’m also sharing my faux pas in my very first email address as a non-digital native. Here’s a hint: My maiden name is Baker. Molly Baker. (If this doesn’t resonate with you, I can tell you’re likely a Baby Boomer.)
In this episode, you’ll learn:
- The 3 “tells” in your communication style
- How you can tell the age of others simply by how they communicate
- The one question I ask every audience, so I can adjust my messaging accordingly
- What the fastest growing language of our time is
- The magic number for social media platforms in your organization
And most importantly, you’ll learn why this all matters. Because it does matter if you want to be a good communicator and remain relevant online and offline.
About Molly
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
Listen + subscribe on Apple Podcasts, Stitcher or wherever you listen to your podcasts.