Content Creatives Podcast: Recent Episodes
Emma Cortes & Maddy Keineker
The Content Creatives Podcast empowers creatives to discover, grow, and own their brand. Co-hosted by two content creators/Seattle bloggers, Maddy Keineker (@madcrayy) and Emma Cortes (@emmasedition) share their influencer tips and lessons they've learned navigating the influencer world. Maddy and Emma dive into the tools and strategies to execute content creation for social media channels and to build your online community. They also open up about recognizing and asking for your value as a content creator. Maddy and Emma also share what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.
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This episode originally aired in 2025. I'm currently on maternity leave so I'm replaying one of my favorite episodes from last year!
In this episode, we’re unpacking what’s really holding you back from sharing your content online — from fear of judgment and perfectionism to overthinking the algorithm and comparing yourself to other creators.
If you’ve ever caught yourself saying “It’s not ready yet” or “No one will care,” this episode is for you. We’ll talk through the most common reasons people hesitate to post and remind you that you’re not alone. Then, we’ll flip the script and explore why choosing to share your work online matters — how it builds community, boosts your confidence, and opens doors to opportunities you might never expect.
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This episode first aired in 2024. If you’re looking for tips on building new routines and habits around your creative career or personal life, this episode is for you.
What is a routine vs. a habit? According to an article by Harvard Business Review “What does it take to build a new routine?”, a routine is a series of behaviors frequently and intentionally repeated.
A habit on the other hand is a behavior done with little or no thought.
Tune in to hear how to build habits and routines!
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This episode originally aired in 2024. But these tips on how to have a great start of the year as a content creator and influencer are still so relevant! We're sharing a list of questions to reflect on as a creator as well as rethinking/reframing your beliefs about work, family, and more.
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This episode originally aired in 2024. But in 2026, brands are still looking for these main KPIs and who they want to work with (different types of creators and influencers).
Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it.
Here are four top KPIs (key performance indicators) brands might be measuring in 2024:
- Conversions
- Brand lift
- Engagement
- Quality of content
Tune in to learn more about what brands are looking for with their influencer partnerships!
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From refreshing your bio on social media to setting new goals, we're sharing a mini check list for creators and influencers in 2026.
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Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.
In this episode, we break down simple, high-impact ways to reduce friction in your content so your audience watches longer, engages more, and actually finds you through AI search.
You’ll learn how to strengthen your first 3 seconds, use captions and readable text, write AI-optimized captions, improve pacing, and make your videos more accessible and easier to understand.
We also cover how to answer audience questions up front, create repeatable series formats, tailor your CTAs, and remove steps between viewers and action. If you want to grow on Instagram, TikTok, or YouTube in 2026, this episode will help you create clearer, more engaging, and more discoverable content.
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In today’s episode of the Creative Edition Podcast, we’re diving into one of the most powerful ways to grow your brand, build trust with your audience, and streamline your content workflow: the signature series.
A signature series is a recurring, themed content format that becomes part of your brand identity. It’s the series your audience starts to recognize immediately—whether it’s your intro music, your color palette, your editing style, or the unique way you tell stories. Think of it as a repeatable content format that showcases your personality, expertise, and creativity… over and over again.
We’ll break down:
✨ What a signature series actually is
Why it’s more than a cute title—and how consistent tone, structure, and visuals make your content recognizable anywhere it shows up.
🌟 Why launching a signature series changes everything
From building brand recognition, to making content easier to produce, to helping you stand out in a crowded creator landscape.
📈 How a signature series boosts engagement and growth
Audiences love repeatable formats. I share the series-style content that has performed best for me—like Seattle in 60 Seconds, which has earned tens of thousands of views, hundreds of shares and saves, and even expanded into multiple themed editions.
🤝 How a series strengthens community and connection
We’ll talk about the psychology behind why audiences come back for episode after episode—and how a series becomes an inside language your community shares.
🧭 How your signature series clarifies your niche and positioning
A great series invites the right followers in, keeps them engaged, and makes your brand instantly memorable.
Plus, I’ll walk you through real numbers from my own signature series—Seattle in 60 Seconds—to show you how a well-executed format can increase reach, shares, saves, and followers.
And to wrap up:
💡 Practical tips for building your own signature series in 2026—from brainstorming formats you can sustain, to naming your series, to designing visual consistency, to using AI tools like ChatGPT to streamline your production process.
If you’re ready to create content with more ease, build a recognizable brand, and connect more deeply with your audience, this episode will help you launch a signature series you can grow with all year long.
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With 2026 just around the corner, it's a great time to reflect on how we’re spending our time as creatives, entrepreneurs, creators, and more. If you’re an influencer or content creator, you probably spend quite a bit of time on social media.
Today we’re going to chat about doing a self-audit on how you’re spending your time on social media. The topics were going to talk about include:
- Scrolling, saving and sharing
- Creating content
- And connecting with your community
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Meet Naomi, Creator Business Coach and the founder of Naohms Media. Naomi joins us to discuss when it may be the right time to bring on an influencer manager and what questions to ask before you sign with an agency. Naomi sheds light on brands hiring mega-creators vs. micro creators and also provides insight on why content creators may not be hired for brand campaigns. Naomi brings a wealth of information for content creators and influencers wanting to bring on a manager.
Connect with Naomi on Instagram: https://www.instagram.com/naohms/
Her Podcast: https://naohmsmedia.com/podcast
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What is copywriting? If you’re creating content on social media or online, you are probably writing on a daily, weekly, or monthly basis.
Creators might be writing content for blog posts, websites, landing pages, email newsletters, captions on TikTok, descriptions for youtube, etc. Today, we’re chatting about tips to help you improve your writing for social media and other web channels.
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Today we’re resharing how to create a content plan and stick with it.
What is a content plan?
A content plan brings your content (photos, videos, graphics, audio) and platforms together. Your content plan includes your topics aligned with your mission statement, content pillars, and your audience.
If it’s your goal to build your brand, business, and community, creating a content plan for your social media channels can help you do that.
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I’m currently reading Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski and Amelia Nagoski. I’m blown away by what I’ve learned.
As a creator, a new mom, a former aerospace project manager, a former graduate student working full-time, a former college student and more, I’ve dealt with stress for as long as I can remember. I wish I had a book like this in my early 20s. So today, I wanted to share one of the main things I’ve learned with this book:
The 6 ways to complete the stress cycle:
- Physical activity
- Affection
- Breathing
- Crying
- Laughing
- Creative Expression
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Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.
In this episode, OG Instagram artist and creator Elise Swopes (on the app since 2011) takes us from her scrappy start—buying an iPhone 4 off Craigslist to her work today as a Senior Adobe Express Evangelist and full-time creative. Elise helped pioneer mobile photography when people still doubted it was “real art,” then turned early momentum into global brand work (yes, including a 2019 Instagram takeover for Jada Pinkett Smith in the Maldives), community initiatives like Sunrise Art Club and Night On The Yard, and a career focused on creativity, impact, and mental wellness.
We dig into:
- Start vs. now: how a college dropout with no gear built a sustainable creative business, learned to say no, and defined success beyond algorithms.
- Signature style: surreal cityscapes, nature mash-ups, and the beloved giraffe motif—and how audience feedback shaped her visual language.
- Adobe in her workflow: growing up on Illustrator and Photoshop, animating with After Effects, podcasting with Audition, cutting with Premiere Pro, everyday color + catalog in Lightroom Mobile, and why Photoshop on iPhone (free!) and Adobe Express (brand kits, quick actions, Clip Maker for auto-highlights) are now staples. She also shares how Firefly’s commercially safe generative AI lets her test surreal concepts before building them.
- Creator longevity: diversify revenue, treat yourself like a business, protect your boundaries, and build community—the constant through every platform shift.
- Mindset & wellbeing: meditation streaks, new running goals, and stepping away to live life so the ideas return stronger.
If you need a push to start with what you have—or permission to double down on what’s working—this conversation is exactly what you need.
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Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
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As AI influencers gain traction, many creators are wondering: Where do we fit into the future of brand partnerships and content creation?
In this episode, I'm breaking down how human influencers can stay competitive—and even thrive—as AI avatars and virtual creators become more common.
You’ll learn:
- Why relatability, storytelling, and real-life experience will always win over algorithms
- How to focus on building community—not just an audience
- The importance of becoming a story-driven creator (not just a product promoter)
- Why your personal brand is your biggest differentiator
Whether you’re a full-time creator or just getting started, this episode will give you actionable strategies to stay human, stay relevant, and stay in demand.
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Are you tired of feeling like you have to post every single day to grow on social media? In this episode of the Creative Edition Podcast, we’re diving into why quality over quantity is the winning strategy for creators in 2025—and how you can elevate your content without burning out.
You’ll learn how to identify your best-performing content using data, harness AI and automation tools like Grammarly, CapCut, and ChatGPT to streamline your creation process, and balance high-production flagship content with everyday, authentic posts.
Whether you’re a content creator, influencer, or small business owner, this episode will give you actionable tips to create smarter, not harder, and build sustainable growth on social media.
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In today’s conversation, we’re going to be chatting about how to optimize your content for AI Search. If you grew up in the blogging era like I did, you’re probably familiar with or have heard the term search engine optimization. Today, Google isn’t the only search engine anymore. People are using TikTok, Instagram, and YouTube to search for, find answers, recommendations, and plan trips, among other things.
And with ChatGPT, Perplexity, and Google’s Gemini, AI tools are able to pull in relevant content across not just Google, but all these social media platforms. In today’s episode, we’re talking about how AI search is transforming content discovery—and what you, as a creator, need to do to stay visible in this new landscape.
If you’re wondering how this applies to creators and influencers today, AI search will impact your reach and visibility. Creators who optimize each piece of content on the platforms they’re on will reach their relevant audiences.
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In this week's episode, I'm sharing my 3-day adventure in Portland, Oregon. I partnered wth Travel Oregon to share their Golden Bookmark campaign with the Little Free Library. I had so much fun visiting the city's vibrant independent bookstores, cafes, iconic Portland landmarks, and delicious eateries!
Day 1 in Portland was packed. I kicked it off with stops at Taylor Street Kitchen for fresh-baked goodies. I went to four boostores on my first day: Grand Gesture Bookstore, Kinokuniya's, and Powell's City of Books, the world's largest independent bookstore. I ended the day at Always Here Bookstore and dinner at French cuisine at L'Échelle.
On Day 2, I started the day at Prince Coffee, grabbed flavored pastries at Twisted Croissant, and ate a Vietnamese brunch at Memoire Ca Phe. I visted the International Rose Test Garden and Portland Japanese Garden for the first tim. I also stopped by tosoak in panoramic city views from the historic Pittock Mansion, and sample bold Filipino fusion dishes from the Makulit food truck.
Day 3 - I started the day with breakfast sandwiches from Fried Egg I'm in Love and coffee at Never Coffee. I stopped by the Portland Art Museum and shopped local at the bustling Portland Saturday Market along the scenic Willamette River.
Tune in to discover the best of Portland's culture, cuisine, and community, and find inspiration for your own Pacific Northwest adventures!
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If you’ve ever linked products in your YouTube description box, get ready for the next evolution in creator monetization. In this 8-minute solo episode, I’m breaking down YouTube Shopping—YouTube’s built-in shopping feature that allows creators to tag products directly in their videos.
You’ll learn:
🛍️ What YouTube Shopping is and how it works
📲 Who qualifies to use the feature
📈 Why it matters for creators and the future of social commerce
💡 How brands like Target, Sephora, and Walmart are already part of the program
With 250,000+ creators enrolled and YouTube Shorts reaching over 70 billion daily views, this is a trend creators and marketers can’t ignore.
Whether you’re a content creator, UGC strategist, or brand manager, tune in to learn how YouTube is reshaping how we shop—and how we earn—on social.
—
🎧 Listen on Apple, Spotify, or wherever you tune into the Creative Edition Podcast
#CreatorEconomy #YouTubeShopping #InfluencerMarketing #SocialCommerce
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In this episode, I’m taking you along on the first half of my 9-day adventure through Peru with Intrepid Travel. From the bustling streets of Lima to the breathtaking ruins of Machu Picchu, I’m sharing what it was really like to experience this unforgettable trip.
We start in Lima, Peru’s vibrant capital, exploring Chinatown and the historic Plaza de Armas. Then, we head to Cusco—the former Inca capital—where I quickly fall in love with its cobblestone streets, colorful markets, and mountain views (plus some tips for navigating the 11,000-foot altitude).
Next up is the Sacred Valley. I share highlights like feeding alpacas at Manos de la Comunidad, visiting the ancient Pisac ruins, enjoying a meal with local Andean women, and supporting single mothers through a social enterprise café in Urubamba.
And of course—Machu Picchu. I give a behind-the-scenes look at what it’s like to visit one of the Seven Wonders of the World, from the early morning bus ride to the awe-inspiring ruins perched high in the Andes.
Whether you're dreaming of visiting Peru or curious about what it’s like to travel with Intrepid, this episode is packed with practical travel tips, personal reflections, and inspiration to explore this incredible part of the world.
🎧 Tune in and get ready to add Peru to your bucket list!
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Sharing how work/brand partnerships have been going, putting Braxton in daycare full-time, and more!
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New to AI? Feeling overwhelmed by all the buzzwords? You’re not alone—and this episode is here to help.
Today on the Creative Edition Podcast, we’re breaking down six essential AI terms every content creator should know to confidently navigate the AI-powered world of content creation. Whether you're already using AI to brainstorm captions, outline podcast episodes, or streamline video edits—or you're just starting to explore AI tools—this episode is packed with practical insights to help you become an AI-native creator.
You'll learn:
- What Prompt Engineering is and how to craft better prompts that lead to higher-quality results
- How to spot and avoid AI hallucinations (and why fact-checking still matters)
- The power behind Large Language Models (LLMs) like ChatGPT and Claude
- What Fine-Tuning is and how to train AI tools to match your unique voice
- And what it means to be an AI-Native Creator—plus how early adoption can give your brand a serious edge
Whether you’re scaling your content or simply want to stay relevant, this episode will give you the vocabulary and confidence to integrate AI into your creative workflow—no tech background required.
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This week on the Creative Edition Podcast, we’re joined by Gigi Robinson—Gen Z’s powerhouse thought leader, chronic illness advocate, and creator of the Spotify Live podcast Everything You Need Is Within. From being a finalist in the Sports Illustrated Swim Search to being featured in Forbes, Vogue Business, Bustle, and Business Insider, Gigi is known for combining beauty, brains, and bold storytelling.
We dive into how Gigi first got started in the creator space, the pivotal moment that helped her brand gain traction, and what her life looks like today as a multi-hyphenate creator juggling content creation, consulting, a podcast, and speaking opportunities.
We also explore Gigi’s standout presence on LinkedIn, a platform most creators overlook. She shares what inspired her to start posting, what content performs best, and her strategy for repurposing and community-building. Plus, Gigi breaks down how LinkedIn has unlocked real-world opportunities—from brand partnerships to speaking gigs.
Stick around for the rapid-fire round where we chat about underrated platforms, her favorite AI tools, and the advice she’d give her younger self.
Whether you’re an aspiring creator or a seasoned influencer looking to diversify your brand, Gigi’s story is packed with actionable tips and powerful inspiration.
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In this episode, I’m joined by Grace, the Executive Vice President at Fohr—an award-winning influencer marketing agency behind campaigns for Sephora, Dyson, Unilever, Marriott, and more. Grace leads Fohr’s strategy department and works closely with their client services team to deliver some of the most effective creator-led campaigns in the industry today.
We dive into how influencer marketing is evolving and why Grace believes it will become the dominant form of brand communication in the next five years. You’ll hear us discuss:
- What makes a creator stand out to top brands like Sephora and Dyson
- How influencer content is outperforming traditional brand content across paid media, email, and even OOH
- Why creators are being tapped earlier in the campaign strategy process
- The future of influencer marketing—from content formats to emerging technologies like AI
- Grace’s best advice for creators navigating the 2025 landscape
Whether you’re a full-time content creator, aspiring influencer, or marketing professional, this episode offers a behind-the-scenes look at what’s working in influencer marketing right now—and what’s next.
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In this episode, I’m pulling back the curtain on what it’s actually like to go on a brand trip as a content creator. Fresh off two recent trips—Tokyo with Alaska Airlines x Hawaiian Airlines and a 9-day adventure through Peru with Intrepid Travel—I’m answering your most-asked questions submitted via Threads.
We’re diving into:
- What is a brand trip—and the difference between paid and gifted partnerships
- How I find out about these opportunities (and how you can too!)
- How to pitch yourself and position your brand to stand out
- What brands typically expect in terms of deliverables
- How much flexibility you really have with the itinerary
- If you can bring a plus one or request flight upgrades
- And what it takes to get invited again
Whether you’ve been dreaming of your first brand trip or want to land higher-caliber collaborations, this episode is packed with real-life insights to help you navigate and prepare for your own travel partnerships.
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And sign up for our email newsletter.
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In this episode of The Creative Edition Podcast, I sit down with Mary Kish, Head of Community at Twitch, to explore how content creators, influencers, and livestreamers can thrive on Twitch in 2025 and beyond. Whether you’re a seasoned Twitch streamer, an influencer expanding into livestreaming, or a creator building a digital community, this conversation is packed with actionable tips.
We discuss:
- How Twitch fosters deep community engagement vs. traditional social platforms.
- Essential advice for new streamers: managing live chats, moderators, and the learning curve.
- The importance of collaborating with other Twitch creators.
- Common beginner mistakes and how to avoid them.
- Twitch's evolving creator categories—from gaming to crafting, music, wellness, and "Just Chatting" (Yappers).
- Where Twitch fits into the future of the creator economy and influencer marketing.
Mary also shares insider tips on Twitch culture, key platform terms (mods, emotes, raids), and how non-gaming creators are finding massive success by leaning into authenticity and niche content.
If you’ve ever wondered how to grow on Twitch, start live streaming in 2025, or build a loyal audience beyond likes and follows, this is the episode for you.
🎧 This episode is perfect for: Twitch Streamers, Content Creators, Influencers, Livestreamers, and anyone exploring the creator economy.
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In this episode of the Creative Edition Podcast, we're joined by Lara Cohen, Linktree’s Senior Vice President of Marketing, Business Development, and Partnerships. Lara brings decades of experience building cultural moments, launching creator-led campaigns, and helping brands and platforms connect authentically with audiences.
We dive into how Lara has helped shape the creator economy—first at Twitter and now at Linktree—through iconic work like the Ellen Oscars selfie and the #TweetItIntoExistence campaign. Lara shares how Linktree is empowering creators to stay authentic, navigate platform uncertainty (like the potential TikTok ban), and build sustainable success in an ever-changing digital landscape.
We also explore:
- Why authenticity still drives influence
- How Linktree is building the future of social commerce
- How creators can future-proof their business and own their audience
- What’s next for the creator economy
Whether you're a full-time content creator, brand partner, or just curious about the business behind influence, this episode is packed with insider insights.
Connect with Lara: Lara's LinkedIn and Linktree link
More from Linktree:
Linktree is rolling out its biggest update yet—transforming the link-in-bio into a full-fledged earning platform. The update unlocks five new ways for creators to monetize directly from their Linktree, including selling digital products and courses, earning from sponsored links, curating shoppable storefronts with top brands, and participating in a new rewards program.
The goal? Help creators streamline income and reduce burnout from managing multiple monetization platforms.
New features include:
- Courses (via Kajabi)
- Digital product sales
- Shoppable storefronts
- Sponsored link marketplace
- Creator rewards program
🎧 Tune in and learn from one of the industry's top marketing and creator partnership leaders.
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In this special crossover episode, Emma from the Creative Edition Podcast teams up with Bree from the Thrive Podcast for Content Creators to dive into all things AI and content creation.
We break down what artificial intelligence actually is—from generative AI like ChatGPT to narrow AI tools like Grammarly—and explore how creators are integrating these tools into their workflows to brainstorm ideas, write captions, pitch clients, and streamline editing.
We also talk candidly about the fear, bias, and misinformation surrounding AI—and how to use these tools ethically and effectively in your creative business. Whether you’re a seasoned content creator or just AI-curious, this episode will give you real-world examples, tool recommendations, and ideas for how to use AI without replacing your voice or your team.
🎙️ Tools mentioned: ChatGPT, Grammarly, Tailwind Ghostwriter, Opus.pro, Repurpose.io, Descript, Otter.ai, and more.
Thrive Podcast: https://podcasts.apple.com/us/podcast/thrive-the-podcast-for-content-creators/id1436206048
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Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.
Follow us on Instagram: @creativeeditionpodcast
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And sign up for our email newsletter.
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Life updates: turning 33, taking our first family trip of 2025 to Coeur d'Alene, my first travel trip, and more!
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Today, Austen comes back to the Creative Edition Podcast to chat about YouTube.
We talk about how creators get started with YouTube in 2025.
Here are a few questions Austen answers:
- What would your advice be to creators making the move from TikTok to YouTube?
- What are some best practices in developing a good thumbnail?
- What are a few tips for writing a good description?
Follow Austen on YouTube: https://www.youtube.com/@AustenTosone
Instagram: https://www.instagram.com/emmasedition/
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Today Bree Pair joins me to chat about:
- General state of the creator economy heading into 2025
- Income disparities for influencers - what the top 10% earn vs. the rest of content creators are earning
- And how influencers/content creators content are going to be used differently by brands
If you enjoyed today's episode with Bree, make sure you also check out the Thrive Podcast for Content Creators: https://thrivetogether.blog/podcast/
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Last quarter, I had the wonderful opportunity to guest lecture at Purdue University. The class I spoke at was the Content Creation class taught by Professor Lindsay. We discuss how she took her journalism career and content creator into teaching at Purdue University.
Follow Lindsay: https://www.instagram.com/anchoredinelegance/
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Content creators and influencers - are you thinking about generational wealth? This week, I chat with marketer and entrepreneur Nikki Nash. She shares with us how she built her marketing career and is now sharing with other entrepreneurs how to start thinking about generational wealth.
Check out her book on Amazon: Market Your Genius
Check out her podcast: https://podcasts.apple.com/us/podcast/the-market-your-genius-podcast/id1461675387
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Meet Naomi, Creator Business Coach and the founder of Naohms Media. Naomi joins us to discuss when it may be the right time to bring on an influencer manager and what questions to ask before you sign with an agency. Naomi sheds light on brands hiring mega-creators vs. micro creators and also provides insight on why content creators may not be hired for brand campaigns. Naomi brings a wealth of information for content creators and influencers wanting to bring on a manager.
Connect with Naomi on Instagram: https://www.instagram.com/naohms/
Her Podcast: https://naohmsmedia.com/podcast
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Gabby, the creator behind @packslight, has launched her new app SeekPTO. She joins us on the Creative Edition Podcast to share how sharing travel opportunities on her email list evolved to it's own standalone app.
If you're creator or entrepreneur wanting to launch your own app in 2025, this podcast episode is for you! Gabby shares with us the mistakes she made, the team members she pulled together, and what to expect on Seek PTO.
Seek PTO: https://seekpto.com/join
Follow Gabby: https://www.instagram.com/packslight/
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Some new creators might experience the fear of judgement while other new influencers might battle with self-doubt. If you're a brand new creator feeling insecure about creating content, this podcast episode is for you.
One tip on overcoming feelings of insecurity, intimidation and fear: Give yourself permission to start something new and experiment.
Another tip for overcoming feelings of insecurity is to practice creating content often. The more you practice, the more confidence you’ll feel around creating and posting content. Don’t wait until a piece of content is perfect to post. The value in creating and posting often is also in the experience. The more you create, the more practice you’ll get and the faster you’ll learn what works and what doesn’t work.
Tune in for the rest of the tips!
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Content creator and influencer friends - are you aware of where the creator economy stands and the direction it's going in 2025?
One stat I was surprised to learn was that about 43% of the brands surveyed in the LTK x Northwestern University study shared that they plan to use creator content in connective TV (CTV) ads.
While content creators and influencers know their brand partners are repurposing their social media content on digital platforms like websites and email newsletters, they may need to know that their content may be intended for CTV (TV connected through the internet) and television commercials.
I'm sharing four more insights about where the creator economy is heading in 2025!
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How does a content creator grab a brand's attention?
A 2023 report by Goldman Sachs estimated that there are 50 million content creators who create, produce, and share content with their communities worldwide. If you're a content creator or influencer who wants to work with brands, this podcast episode is for you.
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As a creator who originally started her blog in 2014, I’ve been aware of LTK and LTK Con since my early years as a creator. If you're an influencer interested in attending LTK Con for the first time, this episode is for you.
What is LTKCon?
Hosted by creator platform LTK, LTKCon invites creators and brands to celebrate, learn, and recognize top performers in the LTK community.
This year, LTKCon spanned 3 days in Dallas, Texas. Out of the 300,000 creators signed up on LTK, 300 influencers were extended the invitation to attend.
A few highlights from my very first LTK Con include:
- Learning that 20% of attendees are LTK millionaires. I am NOT a part of this incredible stat but was shocked to learn how well creators are doing on LTK.
- Speaking with Amber Venz Box, the co-founder and president of LTK, to learn the history of LTKCon and how influencers can get an invite to this event.
- Brand networking events - including the Aritzia party.
- Networking with other creator friends!
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Meet Jenny Guy, the VP of Marketing and Communications at Mediavine. I chat with Jenny to learn more about Mediavine and their new product for bloggers: Journey. We discuss how bloggers (publishers) can monetize their blog
Here are a few questions I ask her:
- What is Mediavine?
- Who uses Mediavine?
- Are people still making blogs in 2024?
- How does a new blogger start to monetize their blog?
- What is Journey?
- How does it work for bloggers?
- Who qualifies for Journey?
- How do you decide who can be a part of Journey?
If you're a blogger or thinking about monetizing your blog, this podcast episode is for you. I personally signed up and got approved for Journey.
Learn more about Mediavine and Journey here.
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I've been a full time creator since 2020. Last year, I shared my 3 lessons I learned taking my side-hustle full-time. I revisit my lay-off notice in 2020 and the reflections that came from deciding to take content creation full-time.
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Have you taken a step back and reviewed your analytics and your media kit as a creator?
We're already in Q4 and it's not too late to re-listen to this 2023 episode and review your stats and media kit as an influencer.
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This episode originally aired during my solo series
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I'm currently on a fall break. While I'm taking some time off, I'm resharing one of my favorite podcast interviews from last year! Les and I both worked in the aerospace/commercial aviation industry together in Seattle. It's been incredible to see her journey and growth!
Meet Les, the founder and host of the Balanced Black Girl Podcast on the Creative Edition today. The Balance Black Girl is one of the top Health & Wellness Podcasts in Apple Podcasts with over 5 million downloads to date.
From creating her blog The Balanced Berry in 2014 to launching the Balanced Black Girl Podcast in 2018, Les shares with us her creative journey. She also shares her journey to find balance in her wellness routine. Les shares which platforms she started with and what she struggled with in the early days.
Les also discusses how she started to build her team as well as what helped her grow the Balanced Black Girl community.
Follow Les on Instagram: @balancedles and @balancedblackgirlpodcast
Listen to the Balanced Black Girl wherever you get your podcast.
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I'm currently taking a fall break. So today I'm resharing the four types of content to include in your content plan. If you're looking to refresh your content plan and attract more brand partnerships, this episode is for you.
Tip 1: Create content that shares who you are as a person
If you’re looking to build a long career as a creator, it’s so important to allow your audience, brands, the public, etc. to know who you are. Here are a few examples of content you can create:
· Sharing who you are – are you a millennial? A gen-Z creator? A professional athlete?
· Sharing where you live – do you live in a city? A specific region?
· Sharing your interests and passions – great way to tie in your niche as a creator
· Sharing your life updates
Tune in for the rest of the content types!
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I'm currently taking a fall break but wanted to reshare with you guys how to prep for holiday campaigns. By the time you're listening to this, we'll already be in Q4!
It is not too late to attract brand campaigns! We’ll be discussing how to make your content and page discoverable, updating your media kit, and more!
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Hi friends! Before I head off for a quick break, here is what I’m chatting about today in Emma Diaries;
Forbes Article : Did you know LTK is using an AI tool called LTK Match, to help cast creators for brand collaborations?
I recently chatted with Stephanie Sandbo, Vice President of Brand Partnerships. I learned what hiring influencers for brand campaigns looked like before LTK Match. And I found out how using LTK Match has helped their brand partners/internal teams find creators for brand campaigns.
First girls trip since 2022: Leavenworth
This Bavarian town in the Cascade Mountains is so fun to visit year-round. While Leavenworth is probably the most popular during the holiday season, it’s also beautiful to visit during the summertime.
Secured my biggest brand campaign of all time…. And the journey to securing 5-figure partnerships.
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I feel like I've finally figured out my Instagram reels strategy. I'm driving 5 times the reach of my following through Instagram reels so today I'm sharing what's been working for my Instagram strategy.
I'll be chatting about shifting your mindset on Instagram and asking yourself if your content (your Instagram reels) is either save-able, sharable, or relatable?
I'll also be chatting about what consistency means to me and how I've continued to repurpose old content on Instagram
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Today, I'm chatting with Ashley Johnson, the founder of Mohala Eyewear. Mohala Eyewear is an inclusive eyewear brand with three unique nose bridge fits. Ashley shares with us how she started Mohala Eyewear, how long she balanced her side-hustle with her full-time job, and what she learned along the way.
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Hi friends! It's been a while since I gave an update. I'm sharing how I'm feeling one year postpartum and when I started feeling like myself again. I'm also sharing how we're getting ready for Braxton's birthday and recently finished home renovations. I'm also chatting about what it's been like to relaunch my YouTube Channel: https://www.youtube.com/@emmasedition
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Meet Alex, a Seattle real estate agent, broker, and YouTuber. Alex started out as a professional artist and college-level art instructor. He shares with us how became interested in real estate and flipping homes.
He launched A Home in Seattle in 2018 and also started his YouTube channel. He highlights Seattle neighborhoods and shares the state of the home buying and selling on his digital platforms. He shares the tools he uses to create content and how YouTube drives people looking to purchase or sell their homes to his real estate business.
Website: https://www.ahomeinseattle.com/alexanderkeyes
YouTube: https://www.youtube.com/c/ahomeinSeattle
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Amanda Mizrahi is the Senior Vice President of Influencer Marketing at Edelman.
We discuss what brands seek in their creator partners, how every influencer cannot be everything, and how to identify a creator's strengths. Amanda also shares her thoughts about creators organically using and tagging the brand in their content.
We also chat about how brands check to see if creators are brand safe—going back as far as ten years in influencer content. Amanda also shares best practices on what to include in an influencer media kit.
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Today, I’m chatting with Allison, the SVP of Creator Growth and Success at LTK. If you’re a creator or influencer interested in LTK or you’re already using LTK, this podcast episode is for you. We discuss how to grow your LTK and how often you should be posting to your LTK page. We also learn about how LTK is using AI to help find creators for their brand partners.
Allison Yazdian is the Senior Vice President of Creator Growth and Success at LTK. In her role, she oversees the go-to-market strategy for a community of hundreds of thousands of creators, with a focus on developing strategies and programs designed to empower creators to grow their businesses on the LTK platform. Allison is responsible for managing several critical functions, including creator growth, expansion and partnerships, support, success, product and content marketing, lifecycle and CRM strategy, experiential events, and sales operations. Her strategic initiatives continue to drive substantial revenue growth and support the thriving creator ecosystem at LTK.
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Today we’re chatting with Ashley, the founder of a sustainable fashion brand, Mari Mela.
Mari Mela is a Seattle-based fashion startup dedicated to revolutionizing the traditional fashion industry's business model, leveraging on-demand manufacturing and AI-powered sizing recommendations for a truly customer-centric brand experience. Specializing in eco-friendly swimwear and knitwear, the predominantly United States-manufactured garments redefine fashion with sustainability and inclusivity at the forefront.
Ashley recently launched her brand last month and she shares her journey of deciding to leave e-commerce and teach.
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Meet Carla Marie!
After 12+ years working in radio, and getting her start on iHeartRadio's Elvis Duran and the Morning Show, Carla Marie is now the co-host of The Morning Show Podcast and the Carla Marie & Anthony Show on Twitch.
Most recently, Carla Marie launched a mini series podcast, "My Breast Explant Journey," to take people through her pre and post op experience of removing her breast implants. She is also the in-game host and social media host for the Seattle Seahawks! She is a media captivator who has created a community of listeners and followers that trust her recommendations through segments such as "What's Trending". From radio, TV, podcast, concerts, and more she is described as adventurous, silly, relatable, and outspoken. Throughout her career, and today, Carla Marie set out to break the mold for women in media and female hosts everywhere.
Fun facts: She is a self-proclaimed “cool cat mom” who loves National Parks and exploring new cities. She also launched an apparel line with her co-host called 'YOU LOOK GREAT' to spread positivity.
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Meet Kyana, the creator behind @kyanasue. Kyana shares with us how she quit her job, sold everything, and made her dream of moving to Iceland come true. She also shares how she leaned into reels when Instagram released this feature during the pandemic. Today, she has a community of over 500,000+ followers on Instagram. And Kyana shares how she continues to build and engage with her community.
Connect with Kyana on:
https://www.kyanasuepowers.com/
https://www.tiktok.com/@kyanasue
https://www.instagram.com/kyanasue/
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Are you a creator or entrepreneur interested in writing and publishing a book someday? Meghan can help you do that. Meghan Stevenson is an expert in traditional publishing and her focus is to help entrepreneurs and experts write book proposals and land book deals.
Meghan and her team have helped entrepreneurs like Vivian Tu, author of Rich AF and Jamie Sears, author of How to Love Teaching Again.
Connect with Meghan on:
https://www.meghanstevenson.com/
https://www.instagram.com/megstevenson
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Jamie is VP of Human Resources and Business Operations for Fox Run Brands and she is also the creator of the Blonde Travels XO. Jamie is based in Philadelphia and shares with us how she built her corporate career and started The Blonde Travels XO. Jamie also shares how far she plans her trips and how she maximizes her paid time off.
Her role as Vice President of Human Resources and Business Operations for Fox Run Brands has her oversee and manage the day to day operations of Human Resources, Customer Experience, IT and Warehouse Operations for the United States and Canada. She has been working in Human Resources and Operations for over 15 years with experience in Manufacturing and Logistics, Retail and Healthcare.
Jamie was raised in Southern New Jersey. After graduating high school, Jamie earned her Bachelor’s Degree in Government and Politics at Widener University. In 2016, Jamie earned her Master’s Degree in Human Resource Development from Villanova University. In 2019 she was named Delaware Valley HR Person of the Year as well as led the HR Department that was named 2016 HR Department of the Year for the Greater Philadelphia Area.
Jamie lives in Swedesboro New Jersey with her two German Shorthair Pointers Captain and Jasmine. She loves to travel-especially solo travel and also runs an influencer account on the side @theblondetravelsx0.
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Julia is a Colorado-based content creator with a love for the outdoors, travel, and adventure. She shares her travel adventures to inspire her community to get outside. Julia shares everything from hiking tips to national park/weekend itineraries and also how to protect our planet. Julia currently works part time at a non-profit and balances it with her creative/adventure focused side-hustle.
Connect with Julia on:
Colorado Hiking Girls: https://links.geneva.com/invite/e4fe772d-f92f-4095-bc36-909cd667d94e
https://www.tiktok.com/@juliatakesahike
https://www.instagram.com/juliatakesahike/
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Next in the Side-Hustle Shuffle series is: Sojourner from Sojournies.
Sojourner White is the train travel queen, remote social worker, and award-winning travel journalist behind Sojournies. Hailing from Milwaukee, Wisconsin she has been a digital nomad and called both Spain and Germany home.
A proud multi-hyphenate creator and solo traveler, Sojourner uses her platform to help 9-5ers fulfill their career goals and bucket list dreams to bask in more freedom and flexibility outside the office. Sojourner has been featured in Travel + Leisure, USA Today, Lonely Planet, TripAdvisor, and more.
You can connect with Sojourner on:
https://www.instagram.com/thesojournies
https://www.youtube.com/channel/UC7QRi1zZtDbrE4pIeq89dVw
https://sojournies.com/
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Our first creator for the Side-Hustle Shuffle series is Giulia.
Giulia Dugo is the San Diego-based content creator behind Palm Trees & Pellegrino. By day she works in tech and by night (and weekends) she runs Palm Trees & Pellegrino. Palm Trees & Pellegrino's mission is to highlight hidden gems, travel tips, and everyday outfit ideas. Launched in 2016 after graduating from university and moving to Seattle for a job in tech, the brand has grown to a community of 100k+ across platforms.
Check out Giulia on:
https://www.palmtreesandpellegrino.com/
https://www.instagram.com/palmtreesandpellegrino/
https://www.tiktok.com/@palmtreesandpellegrino?lang=en#
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Are you thinking about starting a side-hustle? Or are you currently balancing a side-hustle with work, school, or a family? This latest series: The Side Hustle Shuffle is for you.
The purpose of this new series is to inspire creators and creatives out there to pursue their side hustle. We all know it’s truly a hustle to shuffle between work, school, family, rest, and your passions, but it is possible. We’ll be speaking with the creators currently balancing their creator side-hustles in the next few weeks. And they’ll be sharing how they got their creative side-hustles started, what tools they use, and how they balance it all.
To kick off this new series, I’ll be sharing three tips for balancing your side-hustle. While it’s been a few years since I’ve taken Emma’s Edition full-time, I did balance my creative side-hustle for 6 years.
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Today we’re chatting about a few tips to create saveable and shareable content for your audience. Shareable content is any video or photo that has been reposted or re-shared by your audience. Savable content is any photo or video that has been saved by your audience.
We’re going to chat about why people save and share content. And we’ll also explore different content ideas to create shareable and saveable content for your audience.
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Today we’re going to chat about how to create a content plan and stick with it.
What is a content plan?
A content plan brings your content (photos, videos, graphics, audio) and platforms together. Your content plan includes your topics aligned with your mission statement, content pillars, and your audience.
If it’s your goal to build your brand, business, and community, creating a content plan for your social media channels can help you do that.
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Are you interested in becoming a creator or influencer in 2024? It’s not too late (it’s never too late) to start experimenting with creating content and deciding that you want to pursue content creation. Today, we discuss 5 tips for brand new creators getting started this year. We’ll talk about why it’s important to create a mission statement and start with a niche. And we’ll also discuss how to start experimenting with content creation.
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Today we’re revisiting Creator Life Stages. No matter where you’re at as a creator, understanding your life stage can help you figure out where to focus your energy.
Creator Life Stages include:
- Seed
- Sprout
- Daisy
- Sunflower
Whether you’re a content creator, influencer, UGC creator, or a small business owner, you are probably on a specific stage of your creative journeys.
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Today, I’m joined by Alisha, the co-founder of Seattle Business Babes, founder of the Social Project, and host of the Here for a Good Time Podcast. Alisha shares how she brought the Business Babes chapter to Seattle and what she’s learned about creating events for her community.
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As a creator, influencer, or small business owner, it might not cross your mind that you need a bio or biography ready. But if you’re being tapped to do a podcast interview or you’re taking on a speaking engagement, you’ll probably be asked for one.
I’m recently preparing for my first networking/speaking opportunity this year. I’ll be speaking on the panel at the Seattle Business Babes relaunch event. And Alisha, one of the gals behind Seattle Business Babes, requested a bio.
I hadn’t refreshed my bio since last year so I thought it was time to update it and also share how to write a bio. So if you’ve never written a bio before and you want to have one ready, this podcast episode is for you.
I’m going to share my short bio and then I’ll breakdown the tips on writing a bio.
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Today we have Kristen Rask, the President of Urban Craft Uprising. Kristen shares with us how she got involved with craft show vending and the community of makers she serves with Urban Craft Uprising. She also shares with us how she started a blog, created her small business, and the challenges she sees with small businesses today.
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It’s time for a reintroduction! Today I’m sharing a little bit of my journey as a creator and host of the Creative Edition Podcast. I’m sharing when and why I started Emma’s Edition, when I took content creation full-time, and when I started the podcast. I also share two pieces of advice to new creators in 2024.
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I’m currently reading Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski and Amelia Nagoski. I’m blown away by what I’ve learned.
As a creator, a new mom, a former aerospace project manager, a former graduate student working full-time, a former college student and more, I’ve dealt with stress for as long as I can remember. I wish I had a book like this in my early 20s. So today, I wanted to share one of the main things I’ve learned with this book:
The 6 ways to complete the stress cycle:
- Physical activity
- Affection
- Breathing
- Crying
- Laughing
- Creative Expression
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Talking about your finances can be intimidating, stressful, overwhelming, and every other negative emotion out there. But I’m here to help you talk about your finances and maybe reframe your mindset around your finances.
If you’ve been listening to the podcast for a while or following me on Instagram, you know I talk about money. I personally have been turning around my negative relationship with money and I want to encourage creators (everyone) to also acknowledge their relationship with money. I want you to feel confident around thinking about your finances.
So today, we’re going to chat about how to set financial goals as a creator or small business owner.
Here are the three steps to set your financial goals:
-
What are your financial goals as a creator?
-
Why do you want to achieve your financial goals?
-
How often are you measuring or tracking yourself to your financial goals?
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Today, we’ll go through a few things to help you be prepared for the rest of 2024! We’ll chat about refreshing your bio as well as setting goals for this year. We’ll also chat about clarifying how you want to connect with your community this year.
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What is copywriting? If you’re creating content on social media or online, you are probably writing on a daily, weekly, or monthly basis.
Creators might be writing content for blog posts, websites, landing pages, email newsletters, captions on TikTok, descriptions for youtube, etc. Today, we’re chatting about tips to help you improve your writing for social media and other web channels.
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Are you looking for ways to make money as a creator this year? For some creatives, it might make sense to produce a digital product like a course. For other entrepreneurs, it might make sense to explore coaching. From working with brands to producing/making you’re own products, today we chat about 5 ways to make money as a creator.
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Did you know that brands are projected to spend $47.8 Billion in influencer marketing advertising by 2027? In 2025, the industry is expected to reach a value of 22.2 Billion.
So what are brands looking for?
Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it.
Here are four top KPIs (key performance indicators) brands might be measuring in 2024:
- Conversions
- Brand lift
- Engagement
- Quality of content
Tune in to learn more about what brands are looking for with their influencer partnerships!
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The New Year brings lots of exciting changes, opportunities, and perspectives. Personally, I’ve always taken the new year to examine what new routines and habits I want to integrate into my lifestyle. If you’re looking for tips on building new routines and habits around your creative career or personal life, this episode is for you.
What is a routine? According to an article by Harvard Business Review “What does it take to build a new routine?”, a routine is a series of behaviors frequently and intentionally repeated.
A habit on the other hand is a behavior done with little or no thought.
Tune in to hear how to build habits and routines!
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Are you revisiting your content strategy for the end of this year or beginning of next year? If so, this episode is for you. I’ve read through Instagram’s blog about creating successful Instagram posts.
We’ll chat about a few things that Instagram deems what makes content engaging across reels, posts, and carousel posts.
Here are the things that make reels engaging on Instagram:
- Entertaining, original videos might include transitions and effects
- Emphasizing key points with timed text
- Using audio (whether that’s a voiceover or music)
Stay tuned for what makes photos and carousel posts engaging.
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The start of a New Year is a great time to reflect on how we’re spending our time as creatives, entrepreneurs, creators, and more. If you’re an influencer or content creator, you probably spend quite a bit of time on social media.
Today we’re going to chat about doing a self-audit on how you’re spending your time on social media. The topics were going to talk about include:
- Scrolling, saving and sharing
- Creating content
- And connecting with your community
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Can you believe it’s already the New Year?! Today, we’re going to chat about different ways to make sure you have a great start to the New Year. From reflecting back on the previous year, to discussing highs and lows, to figuring what you need to let go of, today’s episode is full of great tips.
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Is it time to bet on yourself in the New Year? Today, we chat about 4 different reasons why betting on yourself is worth it. We’ll discuss how the best investment you can make is in yourself. We’ll also talk about how you learn how to take risks and allow yourself to live your dreams. If you’ve been wanting to take a risk and invest in yourself, this podcast episode is for you.
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Today, we’re chatting about three things to let go of as a creator/influencer in 2024. The three limiting beliefs we’re going to discuss are:
- The algorithm is not showing my content to my audience.
- I don’t have enough time to invest or dedicate to my side-hustle/career.
- People are going to judge me for…. Pursuing my side-hustle/dreams/etc.
Tune in to hear the tips about how to let go of these limiting beliefs!
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If you’re in a busy season of life, or you’re trying to create content consistently again, or want to organically batch content, this episode is for you. I’m sharing how I’m embracing the “everything is content” mindset.
Tip 1: Schedule one content day a month (or every other week or once a week) whatever works for your schedule, put it on the calendar.
The biggest reason I say to schedule it is so you can plan around that day. If you’re a new parent like me, you can plan for childcare. I used to go to grad school, work full-time, and schedule photoshoots on the weekends. So planning content days on weekends was critical for me to continue to create content.
Tune in for the rest of the tips!
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Are you ready to impress your brand partners as a creator/influencer? Me too! I’ve been working with brands since 2016 and working with brands is the primary way I make money as a creator. I’m sharing 5 tips on how to impress your brand partners as a creator/influencer today.
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Today I’m sharing a big update for Emma’s Edition: I brought on management for Emma’s Edition! I managed partnerships from 2016-2022 on my own. I learned so much over the last 7 years. I wasn’t sure if I’d ever bring a manager on but when I got pregnant at the end of last year, I started to consider it.
I’m sharing why I decided to bring on a manager and how I’m feeling about it so far.
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Are you heading to your first event as a creator? Or attending an event this season? From preparing your elevator pitch to styling an outfit you’re confident in, we’re chatting about different ways to prepare for your next event.
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I attended my first Meta event ever! The Meta Screen Smart Event took place in Seattle on Oct 18th. The Meta team shared Instagram’s tools and resources for families and teens to navigate social media together.
Today, I’m sharing event highlights and what I learned from the event.For example, I had no idea there was the Family Center that highlights all these tools. I also got to hear from the CEO of Instagram, Adam Mosseri and psychologist/family coach Dr. Lockhart.
Family Center:
https://familycenter.meta.com/our-products/instagram/
Dr. Ann Louise Lockhart: https://www.instagram.com/dr.annlouise.lockhart/
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Today, I’m sharing key insights from Teachable’s Creator Connections Report. If you’re a creator or influencer interested in learning about how Gen-Z and millennials are engaging with creators, this podcast episode is for you!
I’ll be discussing what informs consumers to purchase from a creator as well less produced content vs more produced content - and which consumers prefer.
If you haven’t heard of Teachable before, Teachable is a platform for creators to diversify their online businesses, connect with their audiences, and earn income in the long run. Teachable allows creators to create courses, coaching programs, digital downloads, and memberships.
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Today we’re chatting about how to set yourself up for holiday campaigns. It is not too late to attract brand campaigns! We’ll be discussing how to make your content and page discoverable, updating your media kit, and more!
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Today, I’m chatting about surviving the postpartum/newborn chapter. I’ll share my experiences about having a postpartum doula come, getting Braxton’s tongue tie released, and a lesson I wished I had learned earlier in motherhood.
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Today, I’m discussing the struggles of trying to create content with a 3 month old baby. I’m still breastfeeding and trying to maximize 4-5 naps at 45 minutes each. I’m sharing when I’m able to plan and create content and more.
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Today I’m sharing the four ways I’m starting to create content again. I’ve recently taken the last 12-13 weeks off for maternity leave and I’m slowly starting to create content for the podcast, blog, and my social media channels. Here are the four ways I’m starting to create content again:
1 Scheduling photo shoots
2 Starting at home with Five Minute Fits - Quick, stylish outfits for new moms.
3 Starting to brainstorm content for the podcast again by tapping into this new life stage – new challenges of being a mom and content creator.
4 Repurposing seasonal content
Tune in for details!
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Hi friends! I’m coming back from maternity leave and I wanted to share a few highs and lows of surviving the first three months of having a baby/entering parenthood. I’ll be sharing how I unexpectedly dealt with the baby blues as well as the struggles of sleep deprivation. Listen in for real life experiences of a new mom/podcaster trying to get back to creating content.
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Today, I dive into the 5 tools I use either daily or weekly as a content creator. It can get overwhelming trying to decide to use which tools to create and organize content. So I hope sharing these 5 tools helps you narrow down or inspires you to try a new tool.
Tool 1: Grammarly
Is a cloud-based typing assistant that reviews spelling, punctuation, grammar, engagement, and more. Still using the free version! I use Grammarly for:
· Blog posts
· LinkedIn posts
· Sometimes social media posts
Tool 2: Google Products
· Episode schedule for the podcast
· Slides to set priorities on a weekly basis with my virtual assistant
· I use google presentation to outline my concepts
Tune in for the rest of the tools!
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Today, I’m chatting about what can help you increase your confidence as a creator and influencer.
When I first started posting on my blog during my senior year of college, I had no idea what I was doing. It took me years to build my confidence. Fast forward almost 9 years later, and I’ve learned so much!
Here are the top 5 things we’ll be discussing today:
- Practice
- Developing your network
- Expanding your knowledge
- Understanding what creator life stage you’re on
- Believing in yourself
Tune in for the rest of the episode!
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Last year, I attended New York Fashion Week. I’ve attended nyfw on and off since 2018 so today I’m sharing how I prepared for fashion week. Even though I won’t be attending this year (because the baby will only be a few months old), I hope sharing these tips on this two part episode series will help you!
We’ll be chatting about how to budget for NYFW, what costs to be aware of, how to network at NYFW, and how to request tickets to new York fashion week shows.
In part two of today’s conversation, we’ll be chatting about:
- How to REQUEST Tickets to New York Fashion Week as an Influencer or Content Creator
- Tips for attending shows
- Tips for networking during NYFW
Tune in to hear how to get tickets and more!
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Last year, I attended New York Fashion Week. I’ve attended nyfw on and off since 2018 so today I’m sharing how I prepared for fashion week. Even though I won’t be attending this year (because the baby will only be a few months old), I hope sharing these tips on this two part episode series will help you!
We’ll be chatting about how to budget for NYFW, what costs to be aware of, how to network at NYFW, and how to request tickets to new York fashion week shows.
In part one of today’s conversation, we’ll be discussing:
- Things to think about BEFORE you attend NYFW - including the cost of flights, food, and lodging as well as booking all those things in advance.
- I also share how much I spent in NYFW 2022
- Things to do in New York while you’re at fashion week
- and more!
If you’re interested in attending NYFW someday, this episode is for you!
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If you’re tuning in for the first time, I’m currently doing a solo series for the next few weeks called the Creative Reflection Series. The purpose of the Creative Reflection Series is to help you take the time to think and reflect about your creative career, passions, side-hustles, etc. so far.
So, if you feel like you’re ready for the next step in your creative pursuits or you’re feeling stuck and not sure where to turn next, this series is for you. I hope the different questions and exercises in the next few weeks help you find your next step or help you recognize how you’ve grown as a creator.
Today, we’re going to be discussing the different ways you can grow your career as a content creator/creative. Content creation can launch your career and help you take the next step in your long-term career goals.
But what is possible for a creator and influencer? The truth is: anything is possible. But today I want to share 8 different ways you can allow yourself to dream and build your career as a creative.
Tune in to hear the 8 different paths or dreams that align with you as a creator!
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If you’re tuning in for the first time, I’m currently doing a solo series for the next few weeks called the Creative Reflection Series. The purpose of the Creative Reflection Series is to help you take the time to think and reflect about your creative career, passions, side-hustles, etc. so far.
So, if you feel like you’re ready for the next step in your creative pursuits or you’re feeling stuck and not sure where to turn next, this series is for you. I hope the different questions and exercises in the next few weeks help you find your next step or help you recognize how you’ve grown as a creator.
Today, we’re asking you the question: Am I allowing myself to be creative?
Creativity isn’t just about being able to paint, draw, create jewelry, design rooms, or sculpt pottery.
Creativity is much broader than that. Creativity can be recognizing, identifying, and developing new ideas or solutions. It can be a form of artistic creation. It can be a physical product. But it can also be a new business, a new way of approaching old problems (like methods or processes), or even fusing cuisine together.
Tune in to hear the rest of the conversation!
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If you’re tuning in for the first time, I’m currently doing a solo series for the next few weeks called the Creative Reflection Series. The purpose of the Creative Reflection Series is to help you take the time to think and reflect about your creative career, passions, side-hustles, etc. so far.
So, if you feel like you’re ready for the next step in your creative pursuits or you’re feeling stuck and not sure where to turn next, this series is for you. I hope the different questions and exercises in the next few weeks help you find your next step or help you recognize how you’ve grown as a creator.
Today’s conversation has three main parts:
- Part 1: We’ll be chatting about examples of choosing to listen to outside voices instead of listening to yourself, your intuition, your soul, or whatever you want to call it.
- Part 2: We’ll be chatting about how to quiet those outside voices and to start learning how to listen to your own voice and intuition.
- Part 3: Reflect on ways when you have listened to your intuition.
Tune in for the rest of the episode!
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The purpose of the Creative Reflection Series is to help you take the time to think and reflect about your creative career, passions, side-hustles, etc. so far. Personally, I’ve found the next step in my creative career when I’ve taken the time to reflect. I’ve also found that I’ve accomplished more than I realized when I’ve taken the time to think about how I’ve grown or am growing as a creator.
So, if you feel like you’re ready for the next step in your creative pursuits or you’re feeling stuck and not sure where to turn next, this series is for you. I hope the different questions and exercises in the next few weeks help you find your next step or help you recognize how you’ve grown as a creator.
Today, we’re going to be asking you the question: “are you giving yourself permission to evolve?”
I wanted to start the series off with this question because evolving as a creator is almost inevitable. And if we feel like we aren’t evolving or moving forward, we might be feeling stuck. We might need to change up our routine, approach our processes differently, or maybe even try a completely different platform.
So today’s conversation has three main parts:
- We’ll be chatting about ways you might want to evolve as a creator.
- Next, we’ll be discussing how you can give yourself permission to evolve.
- Lastly, I’ll be sharing a few ways I’ve evolved as a creator over the last few years.
Tune in for the rest of the episode!
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Have you ever wondered how you can build a community on TikTok and make a living as a content creator? In today's episode, Ashley Lopez joins me to share her experience with leaving the corporate world, growing her presence across multiple platforms, and becoming a fashion influencer.
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Have you ever wanted to start your own online clothing boutique? In today's episode, Lauren of 28 Coast Boutique joins me to share her own story, what she's learned from launching her online boutique, and advice for others!
Are you looking for an extensive selection of affordable clothing and accessories that's sure to make you stand out from the crowd? 28 Coast has you covered with high quality products at affordable pricing. Use the code EMMA20 for 20% off your purchase at www.28coast.com
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Do you have trouble consistently coming up with content ideas?
Kristen of Soulcial Scoop Podcast joined me in both this week's episode and last week's! Over these two episodes, we're combining our experiences as full-time creators + entrepreneurs to bring you a special 4-episode series on both of our shows all about being an IDEA MACHINE.
The amount of content we're expected to pump out as creators is OVERWHELMING to say the least. But there's a lot we learned along the way that can help to work smarter, not harder when it comes to building a consistent content strategy that works for YOU.
On July 4th + July 11th, you'll be able to find an episode on BOTH of our shows breaking down one of our PROVEN methods for being an idea MACHINE to give you four total episodes full of guidance.
So, grab a notebook (or start a new Notion doc) and get ready to fall in love with creating content again.
Listen to our conversation on Kristen podcast here: https://podcasts.apple.com/lk/podcast/soulcial-scoop/id1590695479
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Are you looking for an extensive selection of affordable clothing and accessories that's sure to make you stand out from the crowd? 28 Coast has you covered with high quality products at affordable pricing. Use the code EMMA20 for 20% off your purchase at www.28coast.com
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Do you have trouble consistently coming up with content ideas?
Kristen of Soulcial Scoop Podcast joins me this week and next week! We're combining both our experiences as full-time creators + entrepreneurs to bring you a special 4-episode series on both of our shows all about being an IDEA MACHINE.
The amount of content we're expected to pump out as creators is OVERWHELMING to say the least. But there's a lot we learned along the way that can help to work smarter, not harder when it comes to building a consistent content strategy that works for YOU.
On July 4th + July 11th, you'll be able to find an episode on BOTH of our shows breaking down one of our PROVEN methods for being an idea MACHINE to give you four total episodes full of guidance.
So, grab a notebook (or start a new Notion doc) and get ready to fall in love with creating content again.
Listen to our conversation on Kristen podcast here: https://podcasts.apple.com/lk/podcast/soulcial-scoop/id1590695479
Are you looking for an extensive selection of affordable clothing and accessories that's sure to make you stand out from the crowd? 28 Coast has you covered with high quality products at affordable pricing. Use the code EMMA20 for 20% off your purchase at www.28coast.com
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You've come along on this pregnancy journey with me, so I had to update you as soon as possible—I'm on maternity leave! Listen in to this sweet little update!
Are you looking for an extensive selection of affordable clothing and accessories that's sure to make you stand out from the crowd? 28 Coast has you covered with high quality products at affordable pricing. Use the code EMMA20 for 20% off your purchase at www.28coast.com
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Have you taken Katherine Morgan Schafler's Perfectionist quiz? I discuss my results on the podcast today.
Take the quiz here: https://www.perfectionistsguide.com/quiz
Check out Katherine on Instagram: https://www.instagram.com/katherinemorganschafler/
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Katherine Morgan Schafler, the author of the Perfectionist’s Guide to Losing Control.
As a creative and an expecting mother, I felt called toward this book. SO I’m really excited to have Katherine on the podcast today.
Katherine is a psychotherapist, author, and speaker. She earned her degrees at the University of California Berkley, Columbia University, and post grad certification from the Association for Spirituality and Psychotherapy in NYC.
We dive into her book and discuss: What are the 5 types of perfectionists?
· Classic Perfectionists
· Parisian Perfectionists
· Procrastinator Perfectionists
· Messy Perfectionists
· Intense Perfectionists
Check out her book: https://www.penguinrandomhouse.com/books/665336/the-perfectionists-guide-to-losing-control-by-katherine-morgan-schafler/
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Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.
Follow us on Instagram: @creativeeditionpodcast
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Are you ready to learn more about SEO (search engine optimization) for YouTube and Google? Today, I'm chatting with Austen Tosone about how to get started with SEO.
We break down her top three tips:
- Understanding where you stand: with Domain Authority
- Doing keyword research
- Checking out your competition to understand what you have a realistic shot at ranking for
Follow Austen on YouTube: https://www.youtube.com/c/austentosone
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Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.
Today, I’ll be chatting about a few ways that help me stay motivated as a content creator. Currently, I’m experiencing a new season life – I’m currently in my third trimester of pregnancy and creating content + maintaining a schedule + staying motivated has looked different for me.
So, I hope chatting about how I stay motivated today helps give your ideas on you can also stay motivated with your side-hustle or passions, regardless of what life stage or transition you’re in.
I revisit my goals often.
If you listen to the podcast or follow me on social media, you know that I’m a goal-oriented person. I love outlining my goals every year and laying out my to-do list daily.
Tip: if you’re looking to revisit your goals, I recommend writing and keeping your goals in a place (your planner, word document, blog post, etc.) you can revisit them often.
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Today, we have Kristen back on the podcast! Kristen is the host of the Soulcial Scoop Podcast. And we chat about her journey as an entrepreneur and creator. We also talk about exploring passive income streams like:
· Course
· Membership
· Digital Products
Plus, what inspired her to explore these income streams? And how was the process of setting up these income streams?
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Today, I’m chatting about how I’m preparing for maternity leave as a freelancer, content creator, full-time influencer. One thing I feel like we can all benefit from is talking about how to prepare for a leave of absence. Whether you want to plan a long vacation, a sabbatical, or you’re expecting a child, it can be helpful to create your plan ahead of time.
One way I’m preparing for maternity leave as a full-time content creator is preparing:
My finances
One of the biggest ways I’ve planned for maternity leave is saving for my own personal maternity leave. The U.S. doesn’t have any federal laws regarding paid leave for parents. And as a freelancer, I don’t qualify for any FMLA in Washington State.
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Today, we have Erin on the podcast. Erin is sharing with us how she got started with YouTube and content creation and where she's at today balancing her full-time job and Instagram. Erin takes the time to answer questions like:
- What does your career look like today?
- What does success mean to you?
- How much time do you allocate to your side-hustle?
- What sacrifices have you made to balance both your career and side hustle?
- What tools do you use to stay organized?
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Are you looking for ways to create content consistently, but you’ve been battling with limited time or energy? I’m right there with you. At 26 weeks pregnancy (as I recorded this), I’ve been dealing with the ebb and flows of energy. I want to continue to keep creating content for the blog, podcast, and my social media channels, but sometimes I just don’t have the energy.
One thing I've done during my pregnancy:
I removed the pressure to need to post every single day – I don’t have the energy for it, and I’ve accepted that.
For many years, I demanded that I post every single day on Instagram, every other day on TikTok, and/or publish a new blog post each week. I’m not there anymore and that’s okay. It’s been helpful for me to remove that pressure and expectation.
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Today, I chat with the founder of Influence With Impact: Lissette. Influence With Impact consults and supports influencers & personal brands in turning their social presence into a balanced business with community impact.
Lissette was formerly the Director of Influencer Marketing at Ogilvy. She has over 9 years of experience in public relations, social media, as well as being an established content creator and influencer.
Lissette shares with us how she started Influencer With Impact and she breaks down what her business looks like today. Lissette discusses how she realized that she was already practicing being an entrepreneur in her 9-5. She shares when she took Influence With Impact full-time. And she also shares what influencers and content creators should be focused on in 2023.
Follow Lissette on Instagram: https://www.instagram.com/lissettecalv/
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I feel like I did a ton of personal work the first three months of the year. Pregnancy has forced me to think about what a balanced lifestyle looks like. Because for the first time, I came into the year not only just thinking about my career goals, but I also am thinking about family because I’m due to have the baby this summer.
Today, I chat about things I've done both from a personal and professional point of view. I'm also sharing what I'm focused on for Q2.
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Today I'm chatting my friend/fellow podcaster Rachel Varkey from IT'S FINE Podcast.
Rachel is a content creator/podcaster who is at the very beginning of her podcast career. She shares with us her process of launching her podcast as well as what was happening with her life.
I ask her questions like:
- How did you decide on the name “IT’S FINE” and the mission statement?
- What made you decide that it was finally the right time to launch?
- What motivates you to connect with your podcast guests/audience?
Tune in to hear our conversation plus I share tips for new podcasters!
Follow Rachel on Instagram: https://www.instagram.com/rachelvarkey/
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I completely redesign my media kit this year and quarter. If you’re looking to refresh your media kit, this podcast episode is for you.
What is a media kit?
A media kit is essentially a resume of who you are as a brand. Your media kit should you pull in all your social media, blog, podcast, and web platforms. Your media kit can also include audience demographics as well as previous brand partners or clients you’ve worked with.
How often should you be refreshing your media kit?
You can refresh your media kit as often as you’d like. But I recommend either updating your media kit either once a month or once a quarter.
Tune in to hear everything I refreshed on my media kit!
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Today, I chat with Emma, the graphic designer and owner of ESM Creative Studio. I worked with Emma at the end of last year and beginning of this year to redesign Emma's Edition and the Creative Edition podcast.
Emma answers questions like:
- How she got started as a graphic designer + founding ESM Creative Studio:
- What were you studying in college when you founded ESM Creative?
- Was it your goal to own a business or have a creative career?
- What branding elements did you start with?
- Who were your first few clients?
Check out her website: https://www.emmamcgoldrick.com/
Check out her Instagram: https://www.instagram.com/esm.creative/
Check out her podcast: https://podcasts.apple.com/ca/podcast/sorted/id1634646045
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Today, Bree joins me to discuss a range of what you could be charging for Instagram posts. If you are interested in learning what others are charging and want access to this guide, this podcast episode is for you.
We discuss the range of how much a nano influencer under 10,000 could be charging for an Instagram post, Reel, and Instagram Stories. We also chat about:
Why do you think creators and influencers continue to undercharge?
Is it transparency? Is it a lack of confidence?
How does lack of pay transparency hurt the influencer industry?
Get Thrive's FREE pricing guide on their website: https://thrivetogether.blog/
If you need help negotiating brand paid brand partnerships, my course How to Negotiate (Paid) Brand Collaborations is still available!
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Are you curious about how influencers and creators can bring value to their brand partners? Kati Hammon from Purple PR joins us and answers questions like:
- What does “value” look like to brands?
- If a brand partner wants great content (UGC), what do you look for in influencers? (Example: DSLR photos or iphone photos)
- If a brand partner wants to access an influencer’s audience, what do you look for in creators?
- What makes a successful influencer campaign?
Kati Garcia-Hammon is a seasoned digital marketer with nearly a decade of experience leading social strategy in the luxury hospitality space. Kati has worked in Chicago, Los Angeles, and Miami developing campaigns that drive growth, visibility, and tangible results. T
hroughout her career she has worked with illustrious global brands including The Ritz-Carlton and EDITION hotels, and currently oversees the digital department at PURPLE.
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Today, we’re going to be chatting about what you can review as a creator or influencer each quarter. So if you’re wrapping up the last quarter and preparing for the next quarter, this podcast episode is for you. We’ll be chatting about your media kit, goals, and more.
One important think to review as a creator or influencer is your: Content Plan
Aside from revisiting your goals, media kit, and pitches, another great practice to do on a quarterly basis to revisit your content plan and strategy. I highly recommend doing at least a mini content audit to see what content performed best in the last three months.
If you’re doing a content audit for Instagram or TikTok for the first time, it can be as simple as looking at which photos or videos received the most engagement.
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Are you looking for ways to build your community as a creator and/or aspiring entrepreneur? Today, we chat with Bree Pair, the founder of Thrive and the host of the Thrive Blogger podcast.
Bree share's with us how she started first connecting with the blogging community and decided to plan a conference for bloggers. Over the years, Bree has built her brand and expanded her community with:
- Thrive Blogger Facebook Group
- Thrive Blogger Podcast
- Coaching programs: Profitable Blogger Society & SHIFT
Tune into listen how Bree built the Thrive community!
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Are you looking for a few work from home tips? Whether you're a freelancer, a content creator or a small business owner, if you’ve recently transitioned to working from home, this podcast episode is for you.
Tip 1: Create designated workspaces
At the beginning of the pandemic, I worked on our kitchen counter and my husband Brandon worked in our bedroom. We didn’t have the space for both of us to have work from home spaces. But when we bought our home, we knew we needed to have a home office.
Today, Brandon and I share an office. I can work in the office and on the dining room table. I prefer a lot of light in the room.
If you live in a small space, I recommend even finding a blank wall and ordering a small desk to place your work items. It’s helpful to carve out a space to work.
Tune in for the rest of work from home tips!
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Today, I'm so excited to have Les, the founder and host of the Balanced Black Girl Podcast on the Creative Edition today. The Balance Black Girl is one of the top Health & Wellness Podcasts in Apple Podcasts with over 5 million downloads to date.
From creating her blog The Balanced Berry in 2014 to launching the Balanced Black Girl Podcast in 2018, Les shares with us her creative journey. She also shares her journey to find balance in her wellness routine. Les shares which platforms she started with and what she struggled with in the early days.
Les also discusses how she started to build her team as well as what helped her grow the Balanced Black Girl community.
Follow Les on Instagram: @balancedles and @balancedblackgirlpodcast
Listen to the Balanced Black Girl wherever you get your podcast.
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Have you ever thought of Instagram SEO? SEO stands for Search Engine Optimization. Understanding the basics of SEO on Instagram can help you increase your reach and hopefully attract your target audience.
Instagram SEO Tip 1: Add keywords to your Instagram profile
You can do this by adding your name and a dash or line and adding Seattle Influencer or Seattle Artist or Seattle Author.
You can also add keywords to your bio like:
· Mom Blogger
· Maternity Style
· Plant Lover
· Home Chef
· Easy recipes
I recommend also adding your location:
· Seattle Mom Blogger
· Seattle Chef
· New York Style Influencer
Tune in for the rest of the tips!
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Today, we have Aleenah Ansari on the podcast. Aleenah is based in Seattle and as a writer, she covers travel in the Pacific Northwest and beyond, entrepreneurship, and representation in media.
Aleenah shares with us how she became interested in writing and discovered journalism in college. She shares with us her love telling and amplifying stories as well as the types of products and authors of color she loves to learn and share about.
Aleenah also shares her tips for pitching a publication and how she build relationships with editors. Aleenah mentions how she sets up 1 x 1 time with editors to learn what editors' priorities are.
Additionally, we explore the parallels of freelance writing and becoming a content creator. From mindset shifts of valuing our skills to asking to be paid, both aspiring content creators and freelance writers can learn from Aleenah's story.
Tune in to learn more about her journey as a freelance writer.
- The book Aleenah mentioned: Funny You Should Ask by Elissa Sussman
- The book Emma mentioned: What Happened to You? by Oprah Winfrey and Dr. Bruce Perry
- *Sonia's Opportunities of the Week newsletter, which she uses to find writing opportunities that I can pitch!
- *These 7 Western Washington hiking trails made me fall in love with hiking (Seattle Times)
- I've lived in Seattle for 8 years — here's my ultimate guide to the Emerald City (Insider)
- *Know Before You Go: Trekking to Mt. Everest Base Camp (Viator)
- *https://www.aleenahansari.com/ - her website.
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Today, I thought I would give you a pregnancy update and tell you 5 things your pregnant friend AKA me, forgot to tell you. I’m ending my 19th week of pregnancy (as I recorded this) which means I’m almost halfway through my pregnancy.
I'll be chatting about pregnancy brain and the number of appointments on the calendar.
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Are you experiencing burnout as a creator, side-hustler, or business owner? You aren’t alone! Today we’re chatting about 5 ways to cope and overcome burnout as a creator.
What is burnout?
Burnout is when you consistently experience high levels of stress. You might feel emotionally and physical exhausted and you haven’t yet taken steps to manage or reduce the stress. Burnout can happen really gradually too.
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Are you feeling down about your Instagram, TikTok, or content creation career? You aren’t alone. We’ve all felt discouraged at some point in our side-hustles, passions, and projects. I’m here to offer a little encouragement today.
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I’m entering my 3rd year as a full-time content creator. So today, I’m reflecting and sharing the 3 lessons I learned taking my side-hustle full-time. My original episode about taking Emma’s Edition full-time aired in November 9th 2020. So if you want to listen to that episode, its episode 39 in the archives.
One of the biggest lessons I learned taking my side-hustle full-time….
Leaping when you aren’t 100% ready.Tune into hear the rest of my lessons!
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Are you looking to update or refresh your content plan?
If you’re asking, “What should be included in your content plan?” this podcast episode is for you!
Tip 1: Create content that shares who you are as a person
If you’re looking to build a long career as a creator, it’s so important to allow your audience, brands, the public, etc. to know who you are. Here are a few examples of content you can create:
· Sharing who you are – are you a millennial? A gen-Z creator? A professional athlete?
· Sharing where you live – do you live in a city? A specific region?
· Sharing your interests and passions – great way to tie in your niche as a creator
· Sharing your life updates
Tune in for the rest of the content types!
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I look back at my 30th year and welcome turning 31 years old! I also share some advice for anyone turning 30 year this year or just embracing another year of getting wiser. I encourage you to…
· Welcome the next chapter or year with open arms
· Reflect on what you’ve learned the previous year
· Write a few things down that you’d like to experience – whether that’s travel to a new city or try a new hobby.
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We recently discussed how to prioritize tasks as creators and influencers. And I was inspired to share 3 more prioritization tips! If you’re looking for more tips and ways to organize and prioritize tasks as a creative and small business owner, this episode is for you.
Tip 1: Use the Chunking Method
If you haven’t heard of the chunking method before, a chunk is described as a focused work activity. Instead of switching tasks every 30 min or every hour, you chunk out or time block your day.
If you want to try chunking or time blocking, I recommend thinking about your most productive hours of the day and then chunking your most important tasks into those hours. Some people feel most productive between 10am-12pm, others feel most productive between 7pm-9pm. I also recommend making sure you’re allowing breaks into your schedule in between chunks. Your brain and body needs time to step away from your work to reset and refuel.
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Today, we’re going to be talking about 5 project management tips for creators and influencers.
As a former project manager, I’m excited to talk about this episode. Even though I’m no longer planning factory wide projects, I do use my project management skills as a full time creator, If you’re looking to get more organized in your business or brand partnership, this episode is for you.
Tip 1: Start with your end goal in mind
Is your end goal to…?
· Create a consistent posting schedule for social media
· Launch your first course or podcast
· Have a successful brand campaign
Tip 2: Layout what success means to your goal(s)
Success means different things for different people. For example, if your goal is to…
· Create a consistent posting schedule for social media
o Your idea of success of might be to post daily across TikTok, Instagram, and Twitter
· Launch your first course or podcast
Tip: Reflect on what success means to you and keeping it to 1-3 things. The more specific you are about what success means, the easier it’s going to be to layout your process.
Tune in for the rest of the tips for creatives and influencers!
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Today, we’re going to chatting about brainstorming. As creators and influencers, we take our ideas (beauty, fashion, cooking, home, etc.) and we share them with the world. Whether you’re intentionally about brainstorming or not, chances are you’re already doing sometime of brainstorming.
What is brainstorming?
When you intentionally think about new ideas or problems you want to solve. In content creation, you might be brainstorming TikTok videos, YouTube videos, Instagram posts, LinkedIn posts, and more.
Tune into different ways to brainstorm content ideas for your social media channels.
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As creators and influencers, we manage a lot of tasks. From posting on TikTok to writing captions for Instagram, there are lots of tasks to do on a daily, weekly, monthly, and quarterly basis. It can be easy to feel overwhelmed by all the things you need to do. I’ve found that understanding how to prioritize your tasks is critical for your sanity and longevity as a creator.
Step 1: Write down all your tasks
Personally, I start my week writing down all my personal and work tasks. I get them all down. I encourage you to also write down your tasks and then start to sort them by daily, weekly, and monthly tasks.
If you haven’t seen tasks broken down before, here’s a quick guide to daily, weekly, and monthly tasks:
Daily tasks: emails, meetings, posting on Instagram stories, tagging up with your virtual assistant, etc.
Weekly tasks: project related tasks like submitting a concept to brand partner or attending a weekly meeting with your podcast editor or VA.
Monthly tasks: tasks related to long term goals and projects – like writing out podcast outlines for the next month.
Tune into the rest of the tips for creatives, influencers, and content creators!
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Today we’ll be chatting about 5 opportunities you don’t want to miss out on as a creator at the beginning of the year.
Opportunity 1: Reflect on your goals on the previous year
- Which goals did you meet?
- Which goals changed for you?
- Why did those goals change?
Opportunity 2: Set new goals for the new year
- What goals do you want to set this year?
- Why do you want to set these goals?
Opportunity 3: Thank your previous brand partners for working with you this past yearTune in to hear the rest of the opportunities!
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Today, we’re re-sharing 3 limiting beliefs to let go as creators and influencers. this episode originally aired in April 2022.
A limiting belief is a belief, repetitive thought, or state of mind about yourself that restricts you in some way. A limiting belief is a judgement about yourself – from you. We want to identify, discuss, and let go of these limiting beliefs that might be holding you back in your creative career.
Why is it important to identify, discuss, and then reframe our mindsets?
Limiting beliefs can keep us from exploring new opportunities, growing in new ways, and keep us in a negative mindset. We want to encourage you to see if any of these limiting beliefs resonate with you at a conscious and unconscious level. Holding limiting beliefs can ultimately keep us from going after our dreams.
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Sharing some big life news today and how I feel about transitioning to a new life stage!
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Meet Jessica! She's a public relations professional based out of Boston and the owner for Greenhalgh PR. Jessica organizes experiential content retreats for brands and influencers. Jessica shares with us how she pitches brands for content retreats. She shares her process on how she finds contacts for brands.
Jessica answers questions like:
- How do you stay organized before, during, and after the content retreat?
- How do you find influencers/creators to work with?
- What are the most important attributes when hiring influencers for content retreats? (example: stats, personality, etc.?)
Tune in to hear what she looks for in casting influencers for brand content retreats and more!
And check Jessica out on Instagram: https://www.instagram.com/professionaljess/
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As content creators and influencers, we’ve all felt the pressure to create new content all the time. We should be documenting, filming, snapping photos, and posting. But the truth is, we aren’t always in a creative mood. And this is probably a good thing. It’s 100% human to not feel 100% all the time.
Sometimes our creative juices are at 50%, sometimes our inspiration is at 95%. One of the best ways to prevent burnout is to listen to your body when you’re feeling like you need a break. It’s OKAY to not create content.
If you aren’t feeling inspired right now and you don’t feel like creating content, this podcast episode is for you. I’m sharing a few ways to refocus your energy and attention.
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Meet Gabby (330,000+ on TikTok), Gen-Z Creator, digital nomad, and female solo traveller! Gabby chats with us about her tips for solo travel and her favorite things about traveling. Plus, she shares with us TikTok tips like her tips for virality and how to create content on TikTok for your community.
Gabby shares with us her new course for creators who want to start creating on TikTok too: https://packslight.gumroad.com/l/crushtiktok2?layout=profile
Follow Gabby on TikTok, Instagram, and Twitter at: @packslight. You can check out her website here: https://www.packslight.com/.
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Are you looking to free up your time in 2023? Whether you’re creating content on the side or working as a full-time content creator, we all look for ways to free up our time as influencers. If you’re feeling overwhelmed about all the things you need to do, this podcast episode is for you.
Tip: Ask yourself how you want to strategically spend your time
Once you have a picture of your strengths and weaknesses, where you’re currently spending your time, and your businesses processes laid out, you should take the time to reflect where you want to spend your time as a creator.
If there’s an area in your business that you really do not enjoy doing and you don’t want to learn that specific skill, consider outsourcing it in the future.
Tune in for the rest of the tips!
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Today, we’re revisiting about a few ways on how to improve your copywriting skills as a creator (in 2023). As influencers and creators, we’re in the business of creating content. And a big part of creating content is using our writing skills.
What is copywriting?
· Is the act of writing text for marketing and advertising.
· Copy or written content is created and published to move customers and consumers through the sales funnel
· Copy and copywriters can help brands and businesses increase awareness, drive intent, and purchase goods and services
Why is copywriting relevant to creators and influencers?
· If you’re a creator with a blog, YouTube, Instagram, podcast, etc., copywriting is an important skill to have.
· As creators, we’re constantly creating new content. We use content to build and engage with our communities. We use content to establish ourselves as authorities in our niches. And we use content to share our creativity.
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Today, we’re revisiting ways to improve your content plan and strategy (in 2023). No matter what platforms you create content for, it’s important to outline your content plan and strategy.
What is a content plan?
A content plan includes your topics – aligned with your niches and content pillars, your content types – photos, videos, audio, or copy, and your platforms – where your content will be published.
What is a content strategy?
Your content strategy guides the creation and deliverable of useful or usable content. For content creators and influencers, content strategy means creating content with your mission, audience, and business goals in mind.
It means delivering content within context to your platforms. For example, if your main platform is Instagram, you’ll be creating photos, videos, and copy that are aligned with who you are, who your audience is, and your mission. This also means selecting the appropriate hashtags that are related to your brand, your audience, and your mission.
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With 2023 just around the corner, we want to remind you to continue to make rest a priority. For those of you who are in this space, you probably recognize how taxing it can be. As creators we are expected to wear multiple hats in order to be successful in our roles, and we are expected to be “on” and online 24/7.
Why is rest important?
First and foremost, because you and your health should always be your #1 priority. No matter
what anyone else says, taking care of yourself is absolutely crucial to leading a happy and healthy life. But if you’re like me and need a little more encouragement to rest up, it’s also important to realize that you don’t produce your best work when you are exhausted. You can’t give 100% if you’re not at 100%!
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Today I’m doing a life update episode. I can’t believe the end of the year is just around the corner, so I wanted to give you guys an update of what’s been going on. Additionally, I'm sharing a tip about how to increase your rate during the holiday season.
P.S. I originally intended to release this episode while I was on vacation in Europe!
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Today, we’re revisiting this previous episode about what to do if your engagement is down on Instagram. If you’re feeling down about your engagement, this podcast episode is for you.
Tip: Remember, you’re still growing in other ways!
Instagram engagement is the only thing to value you as a creator. You’re growing in more ways than just your engagement rate or follower count. Growth can also look like:
· Mastering a new skill like video editing
· Investing in yourself with a course or business coach
· Learning who your audience is
· Developing a new platform like a podcast or Pinterest
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Are you planning your goals and priorities for 2023? We're replaying episode 137 to help you figure out what to put your attention on as you set your goals for next year.
There are so many things to learn as a new influencer or content creator. It can feel overwhelming to navigate the world of content creation. Today, we're breaking down how to figure out what you should focus on as a creator.
Tip 1: Figure out what Creator Life Stage You’re On
Not every influencer is on the same chapter or page of their journey. There are creators just getting started and there are influencers who are more mature in their journey. No matter that stage you’re at, understanding where you’re at as a creator can help you determine what to focus on in 2022.
Here are the 4 Creator Life Stages:
Seed: As a seed, you’re a new influencer. You just started your TikTok, YouTube or Instagram.
Questions you’re asking as a Seed:
· Who am I as a brand?
· How do I take photos or videos?
· Do I like creating content?
Sprout: As a Sprout, you’re a new-ish influencer, but you’ve already started or established your social channel and platform like an Instagram, blog, or TikTok.
As a new-ish influencer, you understand the importance of hashtags and you’ve built up your audience. But you might be focused on learning the business side of the influencer industry.
Questions you might be asking as a Sprout:
· What should be my content pillars or niches?
· How do I build community and trust?
· How do I work with brands?
Daisy: As a Daisy, you’re a mature influencer with one or more established social media channels and/or platforms.
As a mature content creator, you’ve established your brand and you’ve experienced making money off your side-hustle or full-time creative career. You know who you are as a brand. You know exactly who your audience is. You know the value you bring as a creator.
Here are questions you might be asking as a Daisy:
- How do I grow and scale my brand and business?
- How do I diversify my platforms and increase my reach?
- How do I consistently make money as a creator?
Sunflower: As a Sunflower, you have established your brand across multiple platforms. You know who you are, who your audience is, the value you bring, and you’re consistently making money as a creator.
Questions you might be asking as a Sunflower:
· What’s next for my career?
· What products and services should I expand next?
· What can I do next to expand my audience?
Tune in for the rest of the tips!
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Today, we're replaying episode 146. Before we jump into today’s episode, we want to remind you that everyone’s journey to taking their side-hustle full-time is different. Everyone is balancing different priorities, juggling family and financial obligations, and more. There is not one right way to take your side-hustle full-time.
Whether it's your goal to take your side-hustle full-time at the end of this year, next year, or 5 years, here are a few important things to consider.
One thing to consider: Your Relationships
Aside reflecting on your finances, healthcare, and retirement, possibly one of the most important things to consider are your closest relationships.
· Will leaving your corporate job affect your family?
· Are you and your partner on the same page about your career goals?
· Are your friends and family supportive of this career decision?
· Do their opinions matter to you?
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Today we’re replaying episode 156 to reshare tips on batching content for your blog, Instagram, and other social media channels. I'm (Emma) is currently on vacation in Europe so I'm replaying some of my favorite episodes!
If you’re balancing content creation with a side hustle, school, or full-time job, and want to be able to share new content on a regular basis, this episode is for you.
What does it mean to batch content?
Batching is referred to as “completing a small set of tasks in a period of time”. In blogging, we batch content: which is photos, written content like captions, blog posts, and podcast outlines, to be more efficient with our time.
Tip 1: Spend one hour at the beginning of the week writing Instagram captions for that week.
Tip #2: Plan your feed out at the beginning of the week.
There are great tools out there like Planoly or Unum to help you plan your Instagram feed.
The benefits of planning your feed out ahead of time:
· You aren’t scrambling that day to find a photo to post.
· You know that the photo is going to look nice/cohesive with your feed before you post it.
· You’ll be less stressed knowing what photos are coming up next to be published.
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Today, I’m sharing how I stay organized as a full-time content creator. If you’re looking for ways and tips to stay organized, this podcast episode is for you.
One of the ways I stay organized is by having 2 weekly calls with my virtual assistant (my little sister Angelica).
During our Monday and Thursday calls, we:
- Outline my priorities for the week by day
- We capture brand timelines
- Alignment on the podcast and the Emma’s Edition newsletter
Tune in to hear my 3 ways I stay organized + 3 tips for creators who want to bring more organization into their side-hustle/full-time careers.
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This episode originally aired in March 2022. We're replaying this to remind you to not let perfection paralyze your passions.
We want to remind you that experience builds confidence.
And if you don’t allow yourself to step out of your comfort zone, to learn how to create because you’re focused on “perfection”, you don’t allow yourself to grow as a creator. You have to try new things to allow yourself to grow.
Let go on perfectionism in 2023.
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Today is my very first solo episode without my former podcast co-host Maddy. I’ll be chatting about how I feel taking the Content Creatives Podcast on solo and what’s next for the podcast.
So, what’s next for the Content Creatives Podcast?
Our mission is still inspiring creatives to discover, grow, and own their brand. And in the new year, I want to bring a holistic approach to being a content creator, entrepreneur, and small business.
- Understanding yourself (as a creator/small business owner)
- Understanding your community
- Understanding your industry
- Understanding your business
Tune into my first solo episode!
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Today, we’re wrapping up the Your Mindset Matter Series. We’re sharing what we’ve learned from the series as well as our favorite episodes.
This season, we shared a 4-part podcast series called Your Mindset Matters. In case you missed it, we covered topics like:
- Growth Mindset vs. Fixed Mindset
- How to Use Visualization as a Content Creator
- What’s in your belief system?
- And How to Embrace Appreciation and Improve Your Mindset.
Tune into our reflections!
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Today, we’re discussing how to embrace appreciation to improve your mindset as a content creator. We’ll be sharing what appreciation and gratitude is and how to get started with this mindfulness practice.
What is appreciation or gratitude?
Gratitude is expressing or recognizing thankfulness for benefits received. Appreciation is enjoying and recognizing someone or something.
Chances are you’ve felt appreciation or gratitude towards someone or something in life. Creating a gratitude or appreciation practice can help cultivate a better life experience for you. Gratitude and appreciation can help you have a better experience as a content creator and influencer.
Tune into the 5 ways to practice appreciation!
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Today, we’re going to be chatting about what originality means to us as creators and a few tips on helping you figure out what that means for you.
Tip 1: Reflect on your brand
I would encourage creators to think about why their creating content. Did you have a life changing experience? Did you survive a period of adversity? Did you discover that passion that brings you joy? Reflection is key to understanding who you are and telling your story.
Tune in for the rest of the tips!
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Today, we’re encouraging you to evaluate your belief system. Your belief system directly impacts your mindset as a creator.
One of the most influential things on your mindset is your belief system. A belief system is: A set of accepted thoughts and beliefs help by a person, culture, or society.
A lot of people automatically associate a belief system with a religion. While religion is a big part of some people’s experiences and can shape belief systems, there are beliefs that people carry around that pertain to:
· Money
· Relationships
· Career
· Education
· Schedules
· Travel
· Work ethic
Your belief system can affect how your feel about yourself. Your beliefs around your character and who you are as a person at a fundamental level can be powerful.
For example, if you believe that you have the ability to learn new skills, you may carry that belief in in exploring educational opportunities, learning new languages, or creating new habits.
Tune into the 5 steps to start evaluating your belief systems!
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Today, we’re going to be chatting about how our corporate careers have helped us become better influencer and content creators. If you’re in a place where you’re balancing content creation with a full-time or part-time job, we hope this episode helps you.
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Today, we’re continuing the Your Mindset Matters series. We're discussing how to use visualization as a content creator. We’ll be sharing what visualization is and how to get started with this mindfulness practice.
Visualization is the practice of imagining what you want to experience, achieve, or accomplish in the future. In this practice, you activate your brain to the selective attention process.
If you’re trying to expand your brand on an additional platform or you want to launch a course, practicing visualizing can help you improve your mindset. Visualization can help you improve your self-confidence and reduce anxiety.
Tune in to listen to how to get started with visualization as an influencer or content creator!
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Today, we’re sharing a fun piece of news – Emma made the LinkedIn Top 10 Voices in the Creator Economy!
What is LinkedIn?
If you haven’t heard of LinkedIn before, LinkedIn is the world’s largest professional network on the internet. You can use LinkedIn to find a new job, build your network, and showcase your career. You can also input your experiences, skills, and education.
What is LinkedIn News?
LinkedIn News is an arm within LinkedIn of 100+ global journalist who create, curate, and cultivate the news and insights the LinkedIn community needs to know.
LinkedIn News Top Voices showcases LinkedIn members who are thought leaders, catalysts, and share what it means to be a mission-driven professional.
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Today, we’re kicking off a mini-series called: Your Mindset Matters. The purpose of this 4-part episode series is to help you improve your mindset as content creators and influencers. You can have all the tools and equipment in the world, but how you grow and develop as a creator starts with your mindset.
We’re breaking down what a growth mindset and fixed mindset is. We’re sharing how understanding and shifting your mindset can help you become a better creator.
Before we jump into what a growth mindset and fixed mindset is, we want to share where this came from. Psychologist Dr. Carol Dweck of Stanford University coined the two terms to capture the two theories of intelligence.
Tune into the rest of the episode to hear the breakdown between a Growth Mindset vs. Fixed Mindset.
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What is Your Mindset Matters?
· 4 Episode series
· We’ll be discussing how to become aware of your mindset as a content creator and influencer.
Why did we create this new series?
You can have all the tools and equipment in the world, but how you grow and develop as a creator starts with your mindset.
Your mindset plays a major role in determining your life’s outcomes. By being aware of your mindset and understanding that you can shift and adjust your mindset, you can face life’s challenges with more resilience.
We’ve talked about how to platforms like Instagram and TikTok. We’ve talked about how to write better headlines and captions for social media. We’ve also talked about content. But none of that matters if you don’t believe you can learn new skills or pursue your creative passions.
Here are the upcoming episodes for this series:
· Growth Mindset vs. Fixed Mindset
· How to Use Visualization as a Content Creator
· What’s in your belief system?
· And How to Embrace Appreciation and Improve Your Mindset.
Stay tuned for the rest of the episode!
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In our previous episode, Maddy shared that she’ll be stepping back from content creation. Today, she’s sharing some advice to any creators out there who might be struggling to balance content creation with a full-time job.
Here are a few of the questions she answers on the podcast:
What has your burnout cycle looked like? Why do you think you’ve continued to burnout off and on?
What has helped you find relief from your burnout cycle?
What advice do you have for creators and influencers who are struggling to balance to content creation and a job?
Tune in for the rest of the episode!
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Today, we’re sharing Maddy’s big news on the podcast. This is probably the biggest news we’ve shared so far.
Maddy is taking a step back from content creation and leaving the Content Creatives Podcast. She answers questions in this interview like:
How are you feeling about the decision to step back?
What’s the focus of your life and career for the rest of the year?
What was the best part of being a creator? What was your least favorite part?
Tune in for the rest of the episode!
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It's Q4 2022 and you're probably pitching and negotiating with brands. Today, we’re REPLAYING this episode about what you can do if a brand ghosts you after you share your rates.
Every creator has been ghosted at some point. It’s a common experience many influencers have and we’re here to talk about why it’s not a bad thing to be ghosted.
Tune in for the rest of the tips!
It's Q4 2022 which holiday campaigns are just around the corner. We're replaying this episode to remind you to adjust your rates and charge for brand partnerships.
We want to remind everybody that your price is not determined solely by the number of followers or your engagement rate. There are a variety of things you can include in your price as a creator.
For example, you can charge a rush fee
If a brand comes to you with a short campaign timeline, you can charge a rush fee as a creator. Brands and businesses understand paying rush fees for services and products.
You can especially charge rush fees during the holiday season. Brands have allocated budgets to spend for holiday campaigns and if you’re coming up on hard timelines, you can charge a rush fee.
Before you start over, know that you have the best practices to pivot or start your page over. We first want to chat about what to do if you decide to pivot your page.
If you decide to pivot your page and transition your niche, here’s what we recommend you do:
Step 1: Make an announcement (or 2-3 announcements) on your platform that you’re going to start incorporating other types of content.
Step 2: In your next introduction post/video, explain why you want to start shifting your niche as a content creator and incorporating other types of content on your Instagram, TikTok, or YouTube channel. You might also want to change your handle to reflect your niche change.
You might want to shift your niche because you’re:
· Entering the next life stage
· You’re moving
· You’ve shifted jobs
· You’ve found a new passion you’re excited about
If you’re an aspiring creator or influencer, you might be wondering if its: “Is it TOO LATE to get started”. We’re here to tell you that it’s not too late and here’s why:
Reason 1: People have been saying the market has been saturated for years.
Yet, there are still new creators who emerge, build communities, go viral, and take their content creation careers full time.
We’d encourage you to think about other industries like the entertainment industry. Is it too late to become an actress or comedian? No, there are new movies and shows made each year.
Tune in for the rest of the reasons!
Today, we’re answering a question submitted by @allie.grams through Instagram stories: “How did you authentically grow your community?” Everyone has had a different path in growing their audiences so today we’re going to share what’s worked for us.
1 Consistency:
If you’ve been a part of my community on my social channels and blog for some time, you’ve seen us grow up through life stages. As we’ve graduated from master’s programs as we’ve gotten married, we’ve continued to create content as we’ve grown up.
We also want to remind you that consistency varies by each person. Sometimes consistency is posting twice a week and sometimes it’s posting 5x a week. It’s up to you to determine what a consistent schedule looks like.
Today, we’re chatting about 6 things to do before you pitch a brand. There is a lot of pre-work as a creator before you send that initial pitch email. If you’re starting to explore brand partnerships as a creator, this podcast episode is for you.
One thing to do before you pitch a brand is to: get on the brand’s radar.
Before you pitch a brand, we recommend engaging with the brand. Here are a few ways to engage the brand before you send that pitch email:
· Follow and comment on their Instagram page or TikTok page
· Create content that organically features the brand – make sure you tag them and use the required hashtags
· Engage with the brand on Twitter – it’s a great place to start conversations and get on the social media team’s radar
It’s a bonus if you’re able to link to content you’ve already mentioned the brand in your pitch email.
Tune in for the rest of the 5 things to do before you pitch a brand.
Today, we’re celebrating out 200th episode. We started the Content Creatives Podcast in February 2020 and 2 ½ years later, we’re celebrating out 200 episodes. We want to thank you for tuning into the podcast each week, connecting with us on social media, and continuing to be a part of our community.
Here are a few of the questions we answer in today's episode:
“What would you differently if you would start from scratch in today’s world?”
"What contributed most to your growth over the years?"
“How do you stay organized?”
Tine in for the rest of the questions and answers!
Today, we’re talking about how to batch a week’s worth of content in two days. Whether you’re a full-time creator or a part time influencer, learning how to batch content as a creator will help you publish content more consistently.
We’ll be breaking down the steps into two days. Day one is about preparing and getting organized. Day two is about creating and editing the content. Let’s start with day 1:
Step 1: Brainstorm content ideas
Think about your mission statement, purpose, and your audience’s needs. Think about what holidays are coming up or what trends are catching your eye.
Step 2: Pick which content ideas you want to create
- Create a specific shot list for photos and videos
- Determine where you want to shoot the content
- Pick out which trends you want to create content for
- Pick out and pack your outfits
Tune in for the rest of the tips!
Today, we’re continuing the conversation about outsourcing as creators and influencers. We’ve shared an introduction to what outsourcing is and what you can outsource as a creator. So today we want to give you a step-by-step breakdown with how to outsource as a content creator.
If you’re trying to figure out how to outsource a set of tasks or statement of work for the first time, here are 5 steps you can take to outsource:
Step 1: Document your processes and factor in the time it takes to complete tasks
Write out everything you do to create, produce, and publish content from start to finish.
Here is an example of the processes we do on and for Instagram:
· Batch shoot ~3 outfits each week + 1 on trend video a day (5 hours)
· Film 3-5 videos each week for reels + Edit 3-5 videos each week for reels (5 hours)
· Write and Edit 5-7 captions each week for reels and in-feed posts (4 hours a week)
· Publish 5-7 posts/reels each week on Instagram (2 hours)
· Engage daily on Instagram (1-2 hours a day) or (5-8 hours a week)
Tune in for the rest of the steps!
Today, we’re breaking down what it means to outsource a set of tasks or statement of work as a creator. If you’ve never heard of outsourcing before or are interested in starting to outsource tasks within your business, this episode is for you.
Definition of outsourcing: business practice of hiring an outside person or party to perform a service or create products that were formally done within your company.
What can you outsource as a creator or influencer?
Whether you’re a full-time creator or a part time influencer, you might consider outsourcing:
· A manager or agency to manage brand collaborations. You can choose to pay your manager or agency 15-20% of all brand partnerships you bring in.
· Pinterest manager: You can choose to bring a Pinterest manager on to automatically schedule your pins, create idea pins, and drive traffic to your blog or website.
· Virtual assistant: You can choose to hire a VA to do email management, create graphics for social media, and engage on social media for you.
Tune into the episode for the rest of outsourcing tips + breakdown!
Today we're chatting through new mistakes new creators and influencers are making. We share the mistakes we've made as a creator as well as three more to be aware of (and hopefully avoid).
One mistake new creators are making are: not creating a mission statement or stating their purpose.
If you’re interested in becoming a creator OR if you’ve started posting content online and you’re ready to start taking content creation more seriously, we recommend establishing your mission statement.
When you figure out your purpose, you’ll figure out your DIRECTION. So many creators create WITHOUT purpose, and this causes confusion for both YOU and your potential audience.
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Are you heading to San Francisco for a weekend? Here are 8 best photo spots in San Francisco to see in a 2 or 3 day trip!
One of our highlights last summer was our 3 day trip to San Francisco. We had so much fun exploring the city and taking photos. There is so much to see in San Francisco, but we wanted to highlight 8 spots that you could check out in San Francisco over a weekend.
One of our favorite spots was seeing the Golden Gate Bridge from Baker Beach
Address: Baker Beach, San Francisco CA
While there are many spots to see the Golden Gate Bridge around the city, one of my favorite spots to see the bridge was from Baker Beach. While there is a parking lot at this beach, it was quite full when we visited (we took a Lyft from our hotel).
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Today, we’re sharing life updates:
- Emma's updated mission statement and what platforms she's currently focused on
- Maddy's excited that her extended family from Ireland is going to spend time with them the next two weeks
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Today, we’re chatting about four main ways you might be spending time on social media. As creators and influencers, we spend a ton on time on Instagram, TikTok, Pinterest, Twitter, and so much more. One way to own your time on social media is to understand how you spend your time on it.
One way you might be spending your time on social media is:
Connecting with your community
Whether you’re a brand-new content creator or you’re an established influencer, you know that social media has allowed us to build and connect with our communities. Here are a few ways you might be connecting with your community on social media:
· Responding to direct messages and comments
· Engaging on your follower’s pages
· Hosting in person meet ups or trips
· Going live with other creators
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Today, we’re chatting about general life advice. Whether you take this advice and apply it to life, content creation, or your career, it’s up to you! We hope sharing some insight and life lessons we’ve learned helps you at some point in your content creation journey or life experience.
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Today, we’re sharing 10 spots to take photos in Seattle. If you’re planning a vacation or content trip to Seattle, this podcast episode is for you.
One of the things we want to start doing on the Content Creatives Podcast is share locations to help you create content. We’re so excited to start our home city of Seattle. And in the future, we’ll share best photo spot episodes for San Francisco, Oahu, Austin, and more.
Location 1: Pike Place Market
Pike Place Market is practically synonymous with Seattle. It’s also one of the best photo spots in Seattle to check out.
There are over 500 small businesses in the 10-level market. I recommend taking your time through the levels and eating your way through the market. The iconic Gum Wall, the very first
Starbucks store, and the Fish Market are all within Pike Place.
Location 2: Space Needle
Built for the 1962 World’s Fair, the Space Needle is a defining landmark on the Seattle Skyline. It’s an iconic Seattle landmark with beautiful views of the city, Mount Rainier, and the Cascade Mountains.
If you’re heading to Seattle for the first time, I recommend adding the Space Needle to your list. The top of the Space Needle offers incredible views of the Puget Sound.
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Today, we’re sharing a few tips on how to write a strong headline for social media. Whether you’re writing a blog post or the first sentence of your tweet, writing a strong headline can help you capture your audience’s attention.
What is a headline? A headline is a heading at the top of a website, blog, newspaper, or magazine.
When do we create headlines in social media? As creators, we create headlines for our blogs, YouTube channels, Instagram, TikTok, Pinterest, etc.
Tip 1: Name who you’re writing to
When you know your target audience is, you’ll write stronger headlines. Here are a few examples of potential target audiences for creators:
· Real Estate: aspiring new homeowners
· Beauty: established make up gurus
· Fashion: bargain hunters, moms on a budget
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Today, we’re chatting about a few ways on how to improve your copywriting skills as a creator. As influencers and creators, we’re in the business of creating content. And a big part of creating content is using our writing skills.
What is copywriting?
· Is the act of writing text for marketing and advertising.
· Copy or written content is created and published to move customers and consumers through the sales funnel
· Copy and copywriters can help brands and businesses increase awareness, drive intent, and purchase goods and services
Why is copywriting relevant to creators and influencers?
· If you’re a creator with a blog, YouTube, Instagram, podcast, etc., copywriting is an important skill to have.
· As creators, we’re constantly creating new content. We use content to build and engage with our communities. We use content to establish ourselves as authorities in our niches. And we use content to share our creativity.
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Today, we’re reflecting on our most recent series: Own Your Time. We’ll be sharing our thoughts about how we think the series went.
We're sharing our favorite podcast episode, what we've learned, and a piece of advice to anyone who is feeling overwhelmed with time.
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Up next on the Own Your Time Series, we’re discussing a few different ways to free up your time as a creator. Whether you’re creating content on the side or working as a full-time content creator, we all look for ways to free up our time as influencers. If you’re feeling overwhelmed about all the things you need to do, this podcast episode is for you.
Tip: Ask yourself how you want to strategically spend your time
Once you have a picture of your strengths and weaknesses, where you’re currently spending your time, and your businesses processes laid out, you should take the time to reflect where you want to spend your time as a creator.
If there’s an area in your business that you really do not enjoy doing and you don’t want to learn that specific skill, consider outsourcing it in the future.
Tune in for the rest of the tips!
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In today's Own Your Time Series, we revisit a previous podcast episode: Is it time consuming being a content creator?
We discuss how much time it takes us to create content as a full time creator (Emma) and as a part time content creator (Maddy).
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Today, we’re discussing the 12 steps that goes into a brand partnership. We want to break down all these steps to help you figure out how much time you spend to produce a brand collaboration.
Each content creator will probably spend a different amount of time on brand partnerships depending on the amount of content their creating and the campaign timeline. Regardless, we hope breaking down the steps of a brand partnership can help you envision how much time it takes you to do a brand partnership.
What is a brand partnership?
A brand partnership or brand collaboration is when an influencer/creator and a brand decide to produce goods and services together. Typically, a brand will ask a creator to produce content (photos, videos, copy or written work) to share on the creator and/or the brand’s channels.
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We continue the Own Your Time Series with 3 time management tips for creators and influencers. If you’re looking for ways to manage your time better, this episode is for you.
Tip 1: Learn when you are most productive.
Ask yourself when your physical and mental energy levels are the highest.
· When do I feel most awake?
· When do I feel the most energy?
· When do I feel the most lethargic?
· When do I usually take my breaks?
Tune in to hear the rest of the tips!
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Today, we’re sharing 6 ways you can be more intentional with your time. It’s important to be intentional with our time because at the end of the day, we want to feel good about our experiences and how we spend our time. When we’re intentional about our time, we’re aware of what we choose to focus on.
What does it mean to be intentional with our time?
· This means we move through each segment of our days with purpose, a clear vision, and with alignment with our goals and values.
· We actively participate in each choice.
· We know or are on the path of figuring out what happiness, success, love, achievement, etc. looks like to us.
Tip : Learn to focus on one task at a time vs. multitasking
Focusing on one task at a time allows you to set one intention at a time and focus your energy strategical.
Multi-tasking is not a productive or intentional way to spend your time. It takes more energy to multi-task. It takes more energy to start answering emails, then try to write a blog post, then scroll on TikTok.
Tune in for the rest of the tips!
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What is the Own Your Time podcast series ?
· 5-part podcast episode series
· We’ll be taking about how to own your time as a creator and encouraging you to understand how you’re spending your time
What should you expect from it?
· Upcoming Own Your Time podcast episodes include:
· 6 Ways You Can Be More Intentional with Your Time
· How are you spending your time on social media?
· How much time does it take you to do a brand partnership?
· 3 Time Management Tips for Creators and Influencers
· How to Free Up Your Time as a Creator
Tune in for these upcoming episodes!
Today, we’re sharing the story of how we met! And how you can also find your content creator bestie.
Maddy and Emma share:
Their favorite photo shoots they've together
How Maddy and Emma met up in real life
and more!
Advice: if you’re looking for your next instagram bestie, just reach out! But make sure to be safe, meet in a public place, and always be careful. The internet can be a scary place.
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Today, we’re chatting about accountability. If you’re a content creator or a small business owner, you have to be self-starter and accountable to yourself. If you’re struggling with accountability or want new ways to hold yourself accountable, this episode is for you.
What does holding yourself accountable mean?
· This means you manage and balance tasks, duties, and expectations with work, life, side-hustles, teammates, and your work group.
· For creators, holding yourself accountable with your side-hustle or full-time creative career could look like submitting content for approval for a brand on time. It can also look like shooting for a campaign, completing tasks like email newsletters, or posting on your social media channels on a regular schedule or cadence.
Why is it important to hold yourself accountable?
· It’s important to hold yourself accountable, especially as an influencer or content creator, because it allows you to prioritize your things to do, tasks, and overall goals. You also understand why you’re working on the things you’re working on.
· Implementing accountability strategies can help you lay our your work processes and complete them.
Listen in to hear the tips on how to hold yourself accountable. Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
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Today, we’re chatting about a few lessons we’ve learned negotiating with brands. If you’re learning how to negotiate with brands, this podcast episode is for you.
Lesson 1: You aren’t going to LOSE the partnership if you ask for more.
The worst thing that could happen if you ask the brand for more money is that they say no. If they say no or “this is out of our budget”, you get to decide whether or not you want to move forward with the brand partnership or walk away.
Tune into the episode to listen to the rest of the lessons!
Whether you’re creating content as a side-hustle or as a full-time career, it’s important to take time off from work and social media. Today, we’re discussing 5 main reasons why scheduling time off is a great idea. If you’re listening to this and feeling burnt out, this podcast episode is for you.
Before we jump into today’s reasons on why should schedule time off work and social media, we want to share a few major signs you need a break:
· If you’re having a hard time concentrating
· If you’re getting sick more often or experiencing physical symptoms like headaches or stomachaches
· If you’re feeling frustrated, a lack of energy, or lack motivation
· If you’re feeling unfocused
These are all signs you might need a break.
Reason 1: You need a mental reset.
Whether it’s one weekend, one day, or one week off, we advocate scheduling time off ahead of time give yourself time to reset mentally. Don’t wait until your body breaks out in hives or your next anxiety attack to finally take time off.
You have to give your brain a break. Your brain needs time downtime. Our brains are like sponges and can only soak up so much information at one time.
Tune in for the rest of the reasons!
Today, we’re discussing a few scenarios when gifted brand partnerships might make sense. If you’re just starting to work with brands or if you’re getting lots of gifted brand offers and you don’t know what to do, this podcast episode is for you.
While we do advocate for all creators to ask to be paid for brand partnerships, there is still a time and place for gifted brand partnerships. Depending on your Creator Life Stage, gifted brand partnerships may or may not make sense for you.
We want to chat through a few scenarios when gifted brand partnerships might make sense.
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For those of you who are in this space, you probably recognize how taxing it can be. As creators we are expected to wear multiple hats in order to be successful in our roles, and we are expected to be “on” and online 24/7.
Why is rest important?
First and foremost, because you and your health should always be your #1 priority. No matter
what anyone else says, taking care of yourself is absolutely crucial to leading a happy and healthy life. But if you’re like me and need a little more encouragement to rest up, it’s also important to realize that you don’t produce your best work when you are exhausted. You can’t give 100% if you’re not at 100%!
Tune into to hear a few tips to make rest as a priority as a content creator.
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Today, we’re sharing 10 questions to drive conversations with your audience. If you’re feeling stuck about what to ask your audience next on that Instagram caption, story, or even TikTok video, this podcast episode is for you.
Why is it important to create conversations on social media?
· Conversations can strengthen relationships.
· Conversations can help get to know your audience better.
· Conversations can help you figure out what type of content to create next.
Tune into the 10 questions!
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Today, we’re discussing what to do if your engagement is down on Instagram. If you’re feeling down about your engagement, this podcast episode is for you.
Tip 1: Take a step back and deep breath.
There are a million reasons why engagement can be down. Maybe you’re in a busy season of life, maybe you’re in a transition, or maybe you haven’t changed your posting schedule at all, and engagement is just down.
Remember engagement isn’t going to be the same year over year or even month over month. There are ebbs and flows and you have to factor in life!
Tip 2: Accept that Instagram engagement is down for everyone.
As a friendly reminder, Instagram engagement is the number of interactions your content receives on social media. Interactions are:
· Likes
· Comments
· Shares
· Saves
· Views
· Link clicks
Instagram engagement has dropped in 2022 because Instagram is prioritizing Reels, including Suggested Content in the Main Home Feed, and Average Time Spent on Instagram has dropped to 30 minutes a day.
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We're sharing a few life updates with Emma and Maddy for Q1/Q2 2022.
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Today, we’re sharing how to do an Instagram content audit. If you want to learn how to look at your Instagram analytics and determine what content is performing best, this podcast episode is for you.
What is a content audit?
A content audit is the process of collecting and analyzing your content across your platforms (blog, YouTube, podcast, etc.) and social media channels.
A content audit keeps track of all the content you've created on social media and your platforms. A content audit helps give you insights to improve content that is not resonating with your audience and shows you what your high performing content is.
Step 1: Outline your goals
Before you jump into analyzing which posts performed well and didn't perform well, think about what you want to accomplish.
- Do you want to produce content that's in line with your brand and your content pillars?
- Do you want to create brand clarity across all your posts? (example: if you're a fashion account, you can see fashion reflected in all your posts)
- Do you want to learn what type of content your audience responds to?
Tune in for the rest of the steps!
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Today, we’re chatting about how we feel about Instagram, TikTok, our podcast, and our overall content creation careers. We thought it would be a good time to check in to see how we’re feeling and we hope to encourage you to also reflect on how you’re feeling.
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Today, we’re discussing ways to improve your content plan and strategy. No matter what platforms you create content for, it’s important to outline your content plan and strategy.
What is a content plan?
A content plan includes your topics – aligned with your niches and content pillars, your content types – photos, videos, audio, or copy, and your platforms – where your content will be published.
What is a content strategy?
Your content strategy guides the creation and deliverable of useful or usable content. For content creators and influencers, content strategy means creating content with your mission, audience, and business goals in mind.
It means delivering content within context to your platforms. For example, if your main platform is Instagram, you’ll be creating photos, videos, and copy that are aligned with who you are, who your audience is, and your mission. This also means selecting the appropriate hashtags that are related to your brand, your audience, and your mission.
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Today, we’re sharing 4 ways to drive more videos on TikTok. If you’re new to TikTok and want to understand how to get more views on your page, this episode is for you.
Before we dive into the ways to get more views on TikTok, we want so to share that “a view” is considered a view once your video has been played for one second. But watching your own video does not increase your views to your account.
Tip 1: Use trending audio and effects
We recommend taking a trending audio and effects, then making it relevant to your page and niche.
Tip 2: Prioritize shorter videos
Remember, TikTok is an entertaining platform which means you have seconds to capture your audience’s attention. We’d recommend being focused on creating shorter videos with the hook towards the beginning of your video.
TikTok wants you to keep scrolling and consuming more videos. So creating shorter videos and increasing the volume of videos is a key strategy in getting more views on TikTok.
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In today’s episode, we’re going to dive into knowing your worth as a content creator. It can be so easy to doubt ourselves as creators and we hope this episode will remind you of everything you bring to the table!
As cheesy as it sounds, one of the most important things to recognize when understanding your own value is your uniqueness and style. There is only one of you!
You may feel confused right now, uncertain of who you are and who your brand is. You may be growing and experimenting and trying to figure out your niche. But the bottom line is no matter where you are in your journey, you are on a journey. You have an awesome, unique, story to tell that nobody else can replicate, and brands want to share in being part of that story with you!
In part 2 of our conversation with Kristen, she answers:
- What inspired you to start coaching in the influencer industry?
- What does your coaching format look like?
- When and why should creators bring on a coach?
- Is there a “right” time to bring on a coach?
- What are the top 3 mistakes you see influencers making today?
- What’s your advice on dealing with rejection from brands?
- What’s your take on pitching? How often should creators be pitching brands?
Check out Kristen on Instagram: https://www.instagram.com/kbousq/
Listen to Soulcial Scoop Podcast.
Other ways to connect with Kristen:
https://www.tiktok.com/@kbousq
https://www.yoursoulcialmate.com/podcast
https://www.yoursoulcialmate.com/masterclass
https://www.yoursoulcialmate.com/own-your-influence
Today, we have Kristen from YourSoulcialMate. Kristen is creator based out of Charlotte, North Carolina. Kristen is the host of the Soulcial Scoop Podcast, an influencer coach, and more. We’re so excited to learn from Kristen today and get her inside perspective as an influencer coach.
Check out Kristen on Instagram: https://www.instagram.com/kbousq/
Listen to Soulcial Scoop Podcast.
Other ways to connect with Kristen:
https://www.tiktok.com/@kbousq
https://www.yoursoulcialmate.com/podcast
https://www.yoursoulcialmate.com/masterclass
https://www.yoursoulcialmate.com/own-your-influence
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Today, we’re sharing a few ways to update your hashtag strategy on Instagram. If you’re looking for ways to update or improve your hashtag strategy, this episode is for you.
First way to improve your hashtag strategy on Instagram is to shift your mindset on how to use hashtags in 2022.
What hashtags do:
- Hashtags are fundamental way to label and categorize your content. By using relevant hashtags, you allow your posts to be showcased to relevant users on Instagram.
Example: #coffeeshopvibes lets Instagram know that your post is related to a coffee shop.
- Hashtags fuel the search results page on the Instagram explore page.
When your selecting hashtags before you post, make sure that the hashtags are directly related to the content in your post. If your post is in Seattle, you can use #seattlewashington. But using #portlandoregon when your post is in Seattle is not a great way to use that hashtag.
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Today, we’re sharing a preview of my newest course: How to Get Started Working with Brands. If you are a brand new creator who has never worked with brands or an influencer who just started working with brands, this episode and self-paced course is for you.
Who this new course is for?
- This new course is for any creators in the Seed Creator Life Stage.
- If you’re a new creator who has never worked with brands,
- If you’re a new-ish influencer who is intimated with how to get started with brand partnerships,
- Or confused about how to attract brand partners,
This course is for you.
Emma's goal for this introductory course is to help aspiring influencers and new creators learn how to successfully set themselves up to start working with brands.
This course breaks down:
· How brand partnerships work
· How to prepare before you pitch and work with brands
· What to include in your media kit + where to create your media kit
· What brands look for in influencers and creators
· How to get started with gifted brand partnerships
· And brand collaboration best practices
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Part 2 with conversation with Haleigh continues. In part 2, we ask Haleigh:
- Can you share with us a time that you’ve felt burnt out on social media?
- What have you learned from burnout?
- How do you prevent burnout?
- What tips do you have for not feeling so overwhelmed with social media?
- What does a healthy work life balance or integration look like to you?
Email: haleighannelove@gmail.com
LinkedIn: https://www.linkedin.com/in/haleighfullilove/
Join the Teachable's Kickstart Program (the next cohort starts June 14): https://teachable.com/launch-register?utm_medium=podcast&utm_campaign=2022-06-lac&utm_content=contentcreativespodcast-haleigh
Follow Teachable on:
Instagram: https://www.instagram.com/teachable
TikTok: https://www.tiktok.com/@teachablehq
Listen to Teachable's podcast, Everything Is Teachable, here: teachable.simplecast.com
Today, we have Haleigh from Teachable joining us on the podcast. Haleigh is a senior social media strategist at Teachable. We’re excited to learn more about what she does and her tips on preventing burnout while working in social media.
In Part One of our conversation, we ask Haleigh:
- What are your roles at Teachable?
- What it’s like to be a Senior Social Media Strategist? And the Teachable Podcast Host?
- How do you prioritize work and social media platforms as a senior social media strategist?
- What does a day in the life or a week in a life of your job look like?
- What does your team look like? Or do you work independently?
- What platforms are your priority right now?
Email: haleighannelove@gmail.com
LinkedIn: https://www.linkedin.com/in/haleighfullilove/
Follow Teachable on:
Instagram: https://www.instagram.com/teachable
TikTok: https://www.tiktok.com/@teachablehq
Listen to Teachable's podcast, Everything Is Teachable, here: teachable.simplecast.com
Join the Teachable's Kickstart Program (the next cohort starts June 14): https://teachable.com/launch-register?utm_medium=podcast&utm_campaign=2022-06-lac&utm_content=contentcreativespodcast-haleigh
Today we're discussing 3 ways saying "NO" can help you become a better content creator.
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Today, we’re sharing 3 limiting beliefs to let go as creators and influencers. We want to identify, discuss, and let go of these limiting beliefs that might be holding you back in your creative career.
A limiting belief is a belief, repetitive thought, or state of mind about yourself that restricts you in some way. A limiting belief is a judgement about yourself – from you.
Why is it important to identify, discuss, and then reframe our mindsets?
Limiting beliefs can keep us from exploring new opportunities, growing in new ways, and keep us in a negative mindset. We want to encourage you to see if any of these limiting beliefs resonate with you at a conscious and unconscious level. Holding limiting beliefs can ultimately keep us from going after our dreams.
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Today, we’re sharing 4 ways to repurpose content you’ve already made. If you’re busy balancing content creation with a full-time job, classes, a home renovation project, or just LIFE in general, this podcast episode is for you.
Before we jump into today’s tips about repurposing content you’ve already made, we want to share WHY it’s important to repurpose content. The biggest reason we want to encourage you to repurpose content is because of time. One way to save yourself some time and work smarter as a creator is to repurpose your content.
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Today, Emma is pulling back the curtain and sharing behind the scenes of what her first year as a full-time content creator looked like. She’s sharing her primary revenue streams and her average time spent on each brand partnership.
In 2021, Emma completed her first full year as a full-time content creator. She's sharing how she brought in $300,000 in revenue.
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Today,we’re sharing a few tips on how to find brands to pitch as an influencer. Whether you’re a nano-influencer (under 10,000 followers), a microinfluencer (between 10,000-100,000 followers), or a macro/mega influencer (100,000+ followers), it can be confusing how to figure out which brands you should pitch.
Tip 1: Look at your favorite brands that you use on an everyday basis
· What household products do you use on a daily or weekly basis?
· What skincare or beauty products are in your routine?
· What clothing brands are you wearing?
· What airlines are you flying?
We recommend thinking about your favorite brands because when it comes to pitching the brand, you already have a natural connection and story for the brand.
Tune in for the rest of the tips!
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Today we’re going to be sharing tips on batching content for your blog, Instagram, and other social media channels. If you’re balancing content creation with a side hustle, school, or full-time job, and want to be able to share new content on a regular basis, this episode is for you.
What does it mean to batch content?
Batching is referred to as “completing a small set of tasks in a period of time”. In blogging, we batch content: which is photos, written content like captions, blog posts, and podcast outlines, to be more efficient with our time.
Tip 1: Spend one hour at the beginning of the week writing Instagram captions for that week.
Tip #2: Plan your feed out at the beginning of the week.
There are great tools out there like Planoly or Unum to help you plan your Instagram feed.
The benefits of planning your feed out ahead of time:
· You aren’t scrambling that day to find a photo to post.
· You know that the photo is going to look nice/cohesive with your feed before you post it.
· You’ll be less stressed knowing what photos are coming up next to be published.
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Today, we’re sharing a few life updates. We’re getting in the habit of sharing quarterly life updates on the podcast so we’re excited to talk about what’s happened with us this past quarter.
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As content creators, we all have different ways of planning and preparing our content! Maddy personally have tried a few strategies, including feed planning apps and just winging it. But Maddy realized the more strategic she was with my content, the more her business grew! So when she decided to buckle down and figure out a solid content strategy, she realized using Trello was a great tool.
Trello is a completely free service that I got introduced to a little over a year ago. Maddy’s Instagram manager, Regan, recommended it to her! It’s a way to easily get yourself organized and even collaborate with teams. There is a paid version, but we personally get everything we need with the free version!
Maddy has used Trello for:
● Organizing household chores & upcoming events
● Planning my wedding
● Building out my content strategy
● Planning the Content Creatives Podcast
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Today,we’re sharing a few tips on how to find your voice and stand out in social media. With millions (if not billions) of users across Instagram, TikTok, Twitter, blogging, YouTube, and more, it can feel intimidating to start a new platform. You might feel wary about finding your own voice and standing out the sea of other creators.
Tip 1: Reflect on how you want to present and share content online:
· Are you a natural teacher? Does it make sense to embrace a more educational voice?
· Are you funny? Do you like incorporating your humor into your content?
· Are you an expert in your field? Do you like presenting information in a specific format?
Tip 2: Brainstorm a few words on how you want you/your brand to be perceived
What words come to mind when you think of your brand?
· Relatable
· Funny
· Approachable
· Smart
· Edgy
· Cool
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Today, we’re sharing with you where you can find inspiration for your next photoshoot! So, if you’re stuck in a content rut, or just looking for new places to find inspiration, this podcast episode is for you.
Idea 1: Shopping for Props & Wardrobe
Shopping is a great source of inspiration! You can try to go into every store with an open mind, and look at each item wondering how it could be used in a photoshoot.
Typically this means either an hour or so in the store, or hours browsing online, but we’ve found that trying this exercise has really helped us get our creative juices flowing.
Idea 2: Social Media
Social Media is an amazing resource for photoshoot inspiration! Some of my favorite content creators on apps like Instagram are constantly inspiring me to go out and take photos.
Tune in for the rest of the ideas!
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Today, we’re sharing a preview of Emma’s talk: How to Market Your Course on Social Media.
Emma will be speaking at the Creator Experience: A Teachable Summit on March 23rd, 2022. So today, we wanted to share a preview of why I created this talk for Teachable and what’s coming in that 45 min presentation + Q&A.
In this talk, Emma discusses tips and tricks in:
· Establishing Your Brand
· Building Your Audience
· Marketing Your Course
One of the sections Emma is most excited for is the last section: Market Your Course
She shares content plans and ideas for your:
· Pre-Course Launch
· Course Launch
· Post Course Launch
What does it mean to market your course on social media?
Social media marketing is not sales. But social media marketing can help you drive sales by:
· Sharing relevant content
· Developing and deepening a relationship with your audience
· Connecting with prospective clients
Posting once on Twitter or Instagram isn’t going to magically drive your next $1,000 in courses sold but being intentional, consistent, and strategic can help you sell your next course.
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Today, we’re discussing 5 things you can charge for in brand partnerships. We want to remind everybody that your price is not determined solely by the number of followers or your engagement rate. There are a variety of things you can include in your price as a creator.
You can charge for the number of deliverables
The more posts, stories, reels, etc, the more you can charge. Some influencers will bundle a few Instagram stories with an in-feed post in one rate. Other creators price out per deliverable.
You can charge for exclusivity
If a brand asks you to refrain from working with a competitive brand or list of brands for a period of time, you can charge for it.
Tune in for the rest of the things you can charge for as a creator!
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Today, we’re discussing 5 very important things to consider before you take your side-hustle full-time. If it’s your goal to take your side-hustle full-time in 2022 or in the next 1-3-5 years, this podcast episode is for you.
We want to remind you that everyone’s journey to taking their side-hustle full-time is different. Everyone is balancing different priorities, juggling family and financial obligations, and more. There is not one right way to take your side-hustle full-time.
1 Your risk tolerance
There are risks in every career. Moving from a stable corporate job with two paychecks a month and full health benefits to freelance requires some level of risk. When you move into freelance work (working for yourself), it’s up to you to make sure you bring a revenue and profit in to cover your lifestyle.
Everyone has a different risk tolerance. The idea that you might bring in a different revenue amount each month might really freak you out. But if you’re confident in your ability to make money as a content creator and you’re ready to take the next step, you might be ready to take on that risk.
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Today, we’re sharing a few lessons I’ve learned in my 20s. I recently celebrated my 30th birthday and I thought it would be fun to pass on a few lessons to anyone going through the roaring 20s.
Lesson 1: Own your financial narrative
One of the biggest lessons in my 20s was realizing that I could own my financial narrative. After I graduated from college in 2014, I learned that I had a negative relationship with money. I spent most of my life living in financial scarcity, as my parents’ lived paycheck to paycheck and I struggled to figure out how to pay for college each year.
Even though I interned full-time for two summers (I used my internship money to pay for housing), I felt shame having to pull out $30,000 in student loans to finance most of my education.
For me, improving my financial literacy helped me improve my relationship with money. The more I understood money, the more I felt in control.
Tune in for the next two lessons!
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Today, we’re chatting with our friend Karya. She’s a NYC photographer, photo editor, and a Pinterest Manager.
Karya started taking Pinterest seriously in 2018. She started taking on Pinterest clients in 2020. And now, in 2022, Karya has launched Kick Start Your Pinterest – a 90-day hybrid group and 1 x 1 coaching course to help you with Pinterest.
We’re so excited to chat with Karya today about Pinterest. So, if you’re interested in revamping or starting your Pinterest account this year, this episode is for you.
We ask Karya what are a few ways we can use Pinterest as a marketing tool?
Karya shares that you can use Pinterest to...
1. Drive traffic to blog, website, YouTube
-
Sell products/affiliate links
-
Build an email list
Tune into to hear Pinterest Best Practices and more!
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Today, we want to discuss how to not let perfection paralyze your passions. We’re here to encourage you to let go of “perfection” and to keep sharing your passions.
We want to remind you that experience builds confidence.
And if you don’t allow yourself to step out of your comfort zone, to learn how to create because you’re focused on “perfection”, you don’t allow yourself to grow as a creator. You have to try new things to allow yourself to grow.
Let go on perfectionism in 2022. Allow yourself to learn. Post the photos. Post the videos.
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Today we have Josie, the podcast host behind the Behind the Feed and the influencer behind @josie.bullard. Josie is a content creator based in Indiana. Josie is passionate about equipping others with the right content creation tools and mindset resources to help people pursue their creative passions.
Check out Josie's upcoming course: https://josiebullard.com/behind-the-feed-creator-course
Some of the questions Josie answers in today's episode include:
- What are 3-5 things that helped you build your brand, blog, or Instagram?
- What tools do you use as a content creator?
- What advice would you give to any new aspiring influencers and creators?
- What’s one piece of advice would you share about creating work life balance?
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Today, we’re talking about what you can do if a brand ghosts you after you share your rates. Every creator has been ghosted at some point. It’s a common experience many influencers have and we’re here to talk about why it’s not a bad thing to be ghosted.
Tip 1: If you’ve been ghosted by a brand, remember, the influencer industry isn’t a BILLION DOLLAR industry.
There are brands casting, hiring, and looking for influencers and creators they want to partner with every season! My biggest tip for creators struggling with “being ghosted” is to start shifting your mindset from LOSS to OPPORTUNITY.
Tune in to hear the rest of the tips!
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Today, we discuss how we balance content creation with real life. Whether you're creating content on the side or you're creating content as a full-time content career, it still takes work to balance content creation with life.
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Are creating TikToks or Reels a part of your content strategy in 2022? We share 3 lessons we've learned from creating short form video content on our platforms!
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Today, we’re discussing how to measure yourself alongside your goals as a creator. Since it’s the start of the year, we want to discuss the three essential steps to help you measure yourself with your goals.
While it can feel scary to figure out how to measure your goals as an influencer or small business, it is essential for growth.
Step 1: Set the goal + why you want to achieve your goals
Before you can measure yourself to your goals, you must set your goal. Depending on what content creator life stage you’re on, your goals might look like:
· Diversifying your brand across new platforms
· Diversifying and opening new revenue streams
· Developing a deeper relationship with your audience
· Mastering your skills as a creator
Tune in to listen to the rest of the tips!
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Today, we want to encourage you to take a mental inventory of where your life and creative career are at. It’s important to take a step back and reflect how you’re feeling about your life and creative passions. Understanding where you are helps you decide where you want to go and what goals you want to achieve.
Here are a few leading questions if you’re looking to evaluate your life and career:
· What areas in my life am I looking for clarity?
· What does growth mean to me?
· Am I happy with my work-life balance? Why or why not?
· If I’m not satisfied with my work-life balance, what would MY ideal situation look like?
· What needs to change or adjust to allow myself to have a better experience?
· How have I taken care of my mind, body, and soul?
· Am I prioritizing my health alongside my career, family, and relationships?
Tune into the episode to hear us pick and answer one of these questions!
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One of the hardest things about starting out as a creator, is to figure out what to put your attention on. There are so many things to learn as a new influencer or content creator. It can feel overwhelming to navigate the world of content creation. Today, we're breaking down how to figure out what you should focus on as a creator.
Tip 1: Figure out what Creator Life Stage You’re On
Not every influencer is on the same chapter or page of their journey. There are creators just getting started and there are influencers who are more mature in their journey. No matter that stage you’re at, understanding where you’re at as a creator can help you determine what to focus on in 2022.
Here are the 4 Creator Life Stages:
Seed: As a seed, you’re a new influencer. You just started your TikTok, YouTube or Instagram.
Questions you’re asking as a Seed:
· Who am I as a brand?
· How do I take photos or videos?
· Do I like creating content?
Sprout: As a Sprout, you’re a new-ish influencer, but you’ve already started or established your social channel and platform like an Instagram, blog, or TikTok.
As a new-ish influencer, you understand the importance of hashtags and you’ve built up your audience. But you might be focused on learning the business side of the influencer industry.
Questions you might be asking as a Sprout:
· What should be my content pillars or niches?
· How do I build community and trust?
· How do I work with brands?
Daisy: As a Daisy, you’re a mature influencer with one or more established social media channels and/or platforms.
As a mature content creator, you’ve established your brand and you’ve experienced making money off your side-hustle or full-time creative career. You know who you are as a brand. You know exactly who your audience is. You know the value you bring as a creator.
Here are questions you might be asking as a Daisy:
- How do I grow and scale my brand and business?
- How do I diversify my platforms and increase my reach?
- How do I consistently make money as a creator?
Sunflower: As a Sunflower, you have established your brand across multiple platforms. You know who you are, who your audience is, the value you bring, and you’re consistently making money as a creator.
Questions you might be asking as a Sunflower:
· What’s next for my career?
· What products and services should I expand next?
· What can I do next to expand my audience?
Tune in for the rest of the tips!
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This episode originally aired in September 2021.
We're revisiting the 4 questions to ask yourself to help find your niche. If you’re struggling to figure out what your niche should be for your TikTok, Instagram, blog, or YouTube channel, or podcast, this podcast episode is for you.
If you haven't heard of a nice before, a niche is a specific topic or segment you create content around.
It's important to have a niche because people online are usually searching for specific things. Even if they’re just browsing on Pinterest or Reddit, they are scrolling with their interests in mind. While you may not appeal to everyone’s interest, if you have a specific niche, you may appeal to some.
Starting your blog, TikTok, YouTube or Instagram with a specific niche will help you clarify your point of view as well as help other people identify who you are and what you do.
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This episode first aired on Oct 5th 2021.
We're resharing one of our most highly requested episodes: What PR agencies look for in influencers and creators! If you're a creator trying to build relationships with PR agencies and brands, this podcast episode is for you.
Amanda, the Vice President of Influencer Marketing at Edelman joins us for an hour long interview to shed light on what PR firms and brands look for in their influencer partners.. If you haven’t heard of Edelman before, Edelman is a global communications/Public Relations firm.
Here are a few questions we ask Amanda during this interview:
Getting noticed and being casted for campaigns:· How do you find creators you’re interested in working with? How do creators get on your PR team’s radar?
· What do you look for when working with influencers?
· Do brands look for aesthetically pleasing feeds?
Pitching:
· How do you find the contact information for PR agencies?
· What makes a good email pitch?
· Do you recommend that influencers attach media kits for their first pitch?
Brands’ Perspective:
· What makes a successful influencer campaign?
· What key metrics do brands look at? (# of likes, comments, shares, etc.)
· Your perspective on paid usage or whitelisting – do brands prefer this in partnerships?
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We're still on our January break. If you're creating a media kit for the first time in 2022, we hope this podcast episode helps you create your media kit!
If you haven't heard of a media kit before, a media kit is:
A media kit is essentially a resume for your blog, Instagram, TikTok, and online presence. Your photo, contact info, and what your blog is about all go on your media kit. You can also share to brands, public relations firms, and other influencer organizations what services you offer to them.
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This podcast episode originally aired in August 2021.
So many influencers struggle and ask themselves what they should be focusing on when it comes to building their content creation career. The truth is, understanding what life stage you’re at can help you define your focus in 2022.
Content Creator Life Stage #1: Seed
As a seed, you’re a new influencer. You just started your TikTok, YouTube or Instagram.
Questions you’re asking:
· Who am I as a brand?
· How do I take photos or videos?
· Should I hire someone to take my photos?
· Am I a content creator?
· How do I post x, y, or z?
· How often do I post?
Content Creator Life Stage #2: Sprout
As a Sprout, you’re a new-ish influencer, but you’ve already started or established your social channel and platform like an Instagram, blog, or TikTok.
As a new-ish influencer, you understand the importance of hashtags and you’ve built up your audience. But you might be focused on learning the business side of the influencer industry.
Questions you might be asking as a Sprout:
· How do I deliver value?
· How do I build community and trust?
· How do I work with brands?
· How do I make money as an influencer?
Tune in to hear the other two Content Creator Life Stages!
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We're still on our break so today we're revisiting motivation types.
Understanding intrinsic vs. extrinsic motivation and 6 different motivation types can help you figure out how you're personally motivated. If you’re a content creator or influencer whose looking for more motivation in life, understanding how you’re motivated can help you.
This podcast originally aired on October 7th 2021.
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Today we’re replaying how we deal with judgement with being an influencer. Judgement can instigate fear and fear can keep you from creating content for your passions, sharing what you love, and expressing who you are. Don't let judgement of others hold you back as a creator in 2022!
Tune in for the first two tips. Here is a preview of the third tip:
Tip #3: Reflect on your goals
If you’re fearful of judgement, we recommend taking a step back and thinking about your goals for your brand, your business, and your career.
· What does it mean for you to have a happy, fulfilling career?
· What does balance look like to you?
· What does success look like to you?
· When do you feel good at work?
We recommend thinking about your goals and your ideas of success and happiness because at the end of the day, it’s you who has to live with yourself. At the end of the day, it’s not your parents, your spouse, your partner, who determines when you experience fulfillment. It’s you.
Today, we’re revisiting one of our favorite podcast episodes about growing your Instagram. We are revisiting the 4 main strategies to help you grow your Instagram audience. Usually, people look for quick tactics to grow on the app. But we’re going in depth to help you understand what helps you build your community on Instagram.
This podcast episode originally aired on October 19th 2021. We hope you take these Instagram tips with you into 2022!
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What's one way to adjust your rates for 2022? Adjust your rates for whitelisting!
Definition: Whitelisting means an influencer grants a brand partner advertising permission to your Facebook Page or Instagram account.
Brands can create and pay for Facebook and Instagram ads that run from the Instagram’s handle.
3 Best Practices for Whitelisting:
Both brands and influencers need to communicate and discuss:
· How long is whitelisting for?
· Does it go beyond the term of the campaign?
· Has the brand or PR team provided step by step directions to grand whitelisting on Facebook business manager?
Put it in the contract
The length of term of whitelisting should be laid out in the contract. If the brand agrees to pay you more for whitelisting, make sure your adjusted rate is in the contract.
Make sure you trust the brand, PR agency, Influencer Agency, etc.
FYI – you don’t need to provide your username or password to any agency or entity requesting whitelisting access. You allow whitelisting access through Facebook Business Manager. You brand partner typically sends step by step directions on how to set it up on Facebook Busienss Manager.
In January 2022, we're taking a month off and re-sharing out favorite episodes. If you're a new or aspiring creator in 2022 and want to know how to get started, this episode is still relevant and can help you get started.
This episode originally aired in May 11, 2021. Here are the 5 steps we cover:
#1: Find a Topic You Are Passionate About (Your Niche)
#2: Define Your Ideal Audience & Where They Are
#3: Define Your Goals and How You Define Success
#4: Start Creating & Posting Content! Remember to be Consistent
#5: Keep Learning
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In Part 2 of Aliyah's interview, she shares with us the challenges she faced building her brand. Aliyah also shares with us one short term and one long term goal for Sugardoh.
Aliyah also answers and shares with us:
- What type of TikTok videos perform best for your account?
- How often do you post on TikTok?
- What tips do you have for anyone just getting started with TikTok today?
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Today we have Aliyah, the founder of Sugardoh. Sugardoh is an at-home hair removal option for all-over grooming.
Aliyah shares with us:
- What inspired her to create Sugardoh?
- How she got started with sugaring?
- What was she doing before she launched Sugardoh?
Aliyah also shares with us a few TikTok tips and answers:
- What type of TikTok videos perform best for your account?
- How often do you post on TikTok?
- What tips do you have for anyone just getting started with TikTok today?
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Today we’re sharing a recap of our trip to Leavenworth. We went to Leavenworth the first week of December to shoot holiday content. And we’re excited to share highlights of our trip.
Where we stayed:
One of the highlights of our trip was staying at the Post Hotel. We booked our stay at the Post Hotel back in June 2021. We were shocked we had to book 6 months in advanced, but we know the Post Hotel is extremely popular, especially during the holiday season.
Things we did: Visit Leavenworth Reindeer Farm
One of our favorite things we did on the trip was visit the Leavenworth Reindeer Farm. Reservations are required ahead of time. The Leavenworth Reindeer Farm is popular for families and tourists, so we recommend booking your visit well ahead of time.
Tune in for the rest of our trip!
Today, we’re sharing 4 things we don’t share on social media. While we do share a lot of our lives through photos and videos, there’s a lot we don’t share! We want to talk about this today to remind you that you determine what you want to share online. You don’t have to share everything if you don’t want to.
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Today we’re going to be discussing how we figured out niches over time. We’ll be reflecting on what work, what didn’t, and how we figured out what type of content we wanted to create for our brands and audiences.
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Today Brooke, the founder and owner of Studio B Portraits. Studio B Portraits is in Issaquah, WA. This studio offers both photography and salon services for senior pictures, family portraits and professional headshots.
Brooke shares with us how she got started as a photographer, how she grew her business, and her tips for helping people become more comfortable in front of the camera.
Check out Studio B: https://www.studiobportraits.com/
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Today we’re sharing a few important things you don’t see behind the scenes about brand collaborations. Brand partnerships are the main way we earn money as creators so we thought it would be helpful to hear what happens before you see that edited, sponsored post on your Instagram feed.
The first thing you don’t see behind the scenes is the back-and-forth communication that happens with brands. Since I’m (Emma) still self-represented, I manage the relationship and the collaboration from start to finish.
For example, I can spend between 1-2 hours just learning the statement of work and negotiating the rate and deliverables with the brand. Sometimes it takes a full week of negotiation before contracts are even in place.
Secondly, you don’t see the content creation process. It takes so much time to shoot, select, and edit the content.
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Today we’re going to be sharing a few tips on how to land a hotel collaboration as a creator or influencer. If you’re interested in pitching hotels this season, we hope you enjoy this podcast episode.
Tip #1: Before you pitch, are you already posting travel related content?
Before we get into reaching out to hotels, you have to stop and ask yourself, “am I already producing travel related content?” Are you producing travel tips or sharing your travel stories? Can people look at your Instagram or blog and see that traveling is one of the main things you do?
One of the biggest mistakes influencers make is trying to work with hotels when their content doesn’t have anything to do with travel or lifestyle. Like any other brand, hotels are going to look at your profile and determine if your content aligns with their brand/mission.
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In today’s mini-sode, we’re sharing 3 sale techniques to apply to your creative career. Both Maddy and I did the Sales Certificate program in undergrad. We’ve both used what we’ve learned in sales and applied our degrees into being content creators.
Sales technique #1: Understand and uncover different motivation types
Understanding different motivation types is helpful as an influencer or content creator.
Understanding why your audience is motivated to follow, engage, and be a part of your community is critical for building an engaged audience
· For example, for the Content Creatives Podcast, we know our podcast audiences are most likely motivated by:
o Growth: people listen because they’re motivated by self-development and change. Aspiring creatives and influencers want to know how to build their brands, audiences, and figure out how to make money with their influencer career.
o Social Factors: Our podcast listeners are most likely also motivated by social factors – so they yearn to be accepted by a group or feel like they belong to a community. They might feel driven to make a difference in others lives and connect with likeminded individuals in their niche or share similar passions.
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With 2022 just around the corner, you’re probably thinking about new goals you want to set as a content creator. There are so many ways to grow as a creator. Today, we’re sharing few ways you can set some intentions around growth this year.
“Growing” as a content creator and influencer means different things for different people. Some people view growth as a follower number and others view growth as a mastery of skill. Here are 6 ways you can define growth as a content creator:
- Financial goals – Meeting your revenue targets
One way you might define growth in your brand and business is meeting your revenue targets. Many fortune 500 businesses, small businesses, and content creators define growth with monetary value in mind.
- Diversifying your platforms
Another way you might define growth as a content creator is expanding your brand by diversifying your platforms.
In 2022, you might have your eyes set on developing and cultivating your YouTube channel.
Or you might have a goal to launch your own podcast. You want to own a platform and channel outside of Instagram, Facebook, and Twitter. And you want to be able to publish content without the influence of changing algorithms.
Tune in for the other 4 ways to define growth.
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Today we’re going to be sharing a few tips on comparing yourself to others on social media. Everyone gets caught up in the comparison game. You aren’t alone if you’ve ever started to feel bad about what you don’t have. But there are ways to pivot your mindset and stop comparing yourself to others.
Tip #1: Be aware of your triggers
One of the first steps in stopping the comparison game is to take step back and be aware of your triggers. There are probably specific situations that might cause you start comparing yourself to others.
· Is it seeing people on vacation that triggers you?
· Is it seeing others share shopping hauls?
· Is it seeing others make money?
Chances are that these triggers exist because of some previous experience you’ve had or belief you’ve accepted in your life. We recommend identifying the triggers and then writing down why it’s not a productive use of your time to dwell on what others are doing.
Tip #2: Remember social media is a highlight real
Another way to break the comparison cycle is to remind yourself that social media is a highlight real. People are sharing photos and videos of those incredible destinations after the content has been edited. People probably aren’t sharing:
· The time it took to travel to the top of the mountain
· The time spent road tripping to a location
· Bad weather or hiccups along their trip
There is so much left off social media.
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What is Sky Haus?
Sky Haus is an A-frame cabin located in Skykomish, WA (located about 1 ½ hours away from Seattle). It sleeps 4 people, has a hot tub, an outdoor fire pit, and it’s Instagram famous.
Link to check out Sky Haus on Airbnb: Sky Haus.
What was on the agenda? What was on the shot list?
· Cabin photos
· Hot tub photos
· Photos in Index, WA
What was one high and one low of the trip?
What was something unexpected about the trip?
Our favorite thing about the Airbnb was…Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
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Meet Isabella Sun, the Founder of Short Story. If you haven't heard of Short Story before, Short Story is a premier styling service for petite women (under 5ft 4in). Customers pay a $25 styling fee and get a personalized box of clothing. Customers can try everything on at home and return the pieces they don't want to buy.
Isabella shares with us what she was doing before she co-founded Short Story, how she got started, and challenges she's faced as an entrepreneur.
Follow Short Story on Instagram: https://www.instagram.com/shortstorybox/
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Part 2 of our interview with Kim is live. She shares the obstacles she faced as a business owner, how she pivoted, and (re)launched Selkie after facing major challenges. Kim also shares some advice to any new entrepreneurs.
We are so thankful for Kim's vulnerability as she shares with us her experiences as a small business owner!
You can find Kim at: https://www.instagram.com/wedreamoficecream/
Selkie: https://www.instagram.com/selkie/
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Today we have Kimberly, the founder of Selkie on the podcast! If you’ve been listening to the podcast, you know we are huge fans of Selkie. Having Kim on the podcast is an actual dream – especially for Maddy.
Part 2 will be released on Thursday!
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The purpose of Creator Money Week is to set influencers/content creators up to be paid. We are on our final day of Creator Money Week and we’re discussing how to overcome your fears of asking to be paid.
If you’re a creator who is experiencing the fear of asking to be paid, here are 6 tips to help you overcome your fears:
1. Recognize and accept your worth
Before you ask a brand for their budget, you have to take a step back and accept you are worth it. I’ve heard a lot of bloggers say, “I should be grateful that this brand wants to work with me”. While most of us are already grateful of the brand opportunities, you should also accept your worth.
If a brand is reaching out to you, they’ve probably recognized that you:
· Have an established audience that you’ve built
· Or you create great content
· Or you come from a unique point of view or aesthetic.
Brands wouldn’t reach out to you unless they saw something valuable in you
2. Create the worst case scenario and resolve it
One thing I feared when I first started asking for payment was that brands would get angry with me for asking. I also feared that brands would turn around and say they didn’t want to work with me again.
If you’re experiencing fear of asking to be paid, write out the worst case scenario and then resolve it. For example, if the brand says no and they get angry, you probably didn’t want to work with that type of brand partner anyway. Brand collaborations are collaborative – where both the blogger and the brand work together to produce content/deliverables that align with their goals and audiences.
The purpose of Creator Money Week is to set influencers/content creators up to be paid. We’re spending the entire week talking about money as creators. And today, we’re talking about figuring out your income streams as a creator.
If you’ve been following along Creator Money Week and you’re asking how to make money online, this specific day is dedicated to you.
We’re breaking down revenue streams you can explore as a creator. It’s important to keep in mind that not every revenue stream makes sense for everybody. Some influencers will find affiliate links drives their income while others will find selling presets does it for them.
Each creator should research and evaluate each revenue stream to make sure it’s aligned with their brand and their audience. Just because one content creator decides to sell t-shirts doesn’t mean another influencer should do the same thing.
Here are 6 revenue streams to explore as a creator:
1. Brand Partnerships
Brands hire content creators to produce short form/long-form videos, photos, and copy (written work) and post on their social channels. Brand partnerships can be both short term (one month long) and long term campaigns (3months-12months).
2. Content Creation (no posting requirements for your personal channels)Brands can also hire creators to shoot and produce content for the brands’ websites, emails, and own social channels. There are opportunities where influencers will shoot projects for brands but are not required to post in their personal social channels. As a creator, you could price per image or per video you produce for your brand partners.
Tune in for 4 more revenue streams to explore as an influencer!
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The purpose of Creator Money Week is to set influencers/content creators up to be paid. We’re spending the entire week talking about money as creators. And today, we’re talking about setting your budget as content creators.
Budgeting is a life skill and will help you understand how much money is coming in and how much money is coming out (being spent). Plus, creating a budget helps you feel more in control and helps you see opportunities to help you achieve your financial goals.
When you create a budget as a creator, you start to take your finances and your business more seriously, and you set yourself up to be paid. We’ll walking through the 5 steps to setting your budget as a creator.
**Step 1: How much money are you bringing in?
Step 2: How much money are you spending for content creation, your side-hustle, creative passions, etc.?**
Step 3: How much net profit are you bringing in?
**Step 4: Set aside 30-40% in taxes (& consult with a tax professional or CPA)
Step 5: Evaluate how much you need to set aside for health care, savings, and other financial goals**
You might have heard the 50/30/20 rule – where 50% if your income goes to your necessities (groceries, housing, insurance, childcare, etc.), 30% for wants (gym membership, getting your hair done, entertainment, etc.), and 20% for savings and paying down debt. But it’s important that you do the work to understand where your financial health and well-being is at.
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We are so excited to introduce Creator Money Week (Monday November 1st-Friday November 5th)! We are releasing a podcast episode, email, and publishing an Instagram post every day this week for Creator The purpose of Creator Money Week is to set influencers/content creators up to be paid. We’re spending the entire week talking about money as creators. Today, we’re going to be focusing on your financial goals as an influencer.
But before we jump into Creator Money Week, let’s do our question of the day:
“When was the first time you set a financial goal for your Instagram/blog side-hustle?
Who should set financial goals?
Whether you’re a new-ish influencer who just started their TikTok, Instagram, or YouTube, or you’re an established influencer who has been making money on the side of their full-time jobs for the last few years, you should set financial goals.
If you decided that content creation is something you want to pursue seriously or explore more than a hobby, we’d recommend setting financial goals.
Why is it important to set financial goals as a content creator?
Defining your goals allows you to visualize and lay out a plan to achieve it. Plus, laying out your goals allows you measure and track your progress. If you want to make money as a creator, but never have defined your monetary idea of success, you might be unhappy no matter how much money you make.
Even if you made $10,000, you might feel like you aren’t doing enough or you need to make more money (even though $10,000 is quite a bit of money in my perspective).
Tune in to listen to Emma and Maddy's answers and tips on setting financial goals.
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We are so excited to introduce Creator Money Week (Monday November 1st-Friday November 5th)! We’ll be releasing a podcast episode, email, and publishing an Instagram post every day this week for Creator The purpose of Creator Money Week is to set influencers/content creators up to be paid. We’re spending the entire week talking about money as creators.
But before we jump into Creator Money Week, let’s do our question of the day:
“What is your relationship with money?Now it’s your turn to reflect on your relationship with money.
How you feel about money is your starting point in setting yourself up to be paid in your career – especially for content creators and influencers who want to start making money.
If you are thinking about your bias or attitudes towards money for the first time, here are questions to ask yourself:
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How was money discussed growing up in your household? Point of stress? Or maybe money was a tool for fun and leisure?
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Do you think money is evil?
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Do you think money is the path to freedom?
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Are you choosing to live with a scarcity mindset? (Obsessing over the lack of something)
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Or are you choosing to live with an abundant mindset? (There is plenty out there for everybody)
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Do you feel uncomfortable talking about money with your friends, partner, or family?
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Do you feel like you can achieve your financial goals? Savings goals? Paying down debt?
Tune in for Maddy and Emma's experiences growing up with money, tips on turning around your negative financial narrative, and more!
We are so excited to introduce Creator Money Week happening Week One of November. The purpose of Creator Money Week is to set influencers/content creators up to be paid. We’re spending the entire week talking about money as creators.
So what does it mean to set yourself up to be paid as content creator?
It means…
1. You’ve evaluated and are aware of your relationship with money
2. You’ve set clear financial goals and defined why you want to meet those goals
3. You’ve set your budget as a creator
4. You’ve selected your revenue streams
5. You’re asking to be paid
For 5 days, we’re going in depth and opening the conversation about all these things. The truth is, we can set ourselves up to be paid as content creators. A lot of aspiring creators want to be paid for producing content online – no matter what their platforms are. But there are many creators who have no idea where to start. We don’t know how to ask to be paid or how creators make money online.
Sometimes there might even be conscious or unconscious mental roadblocks in our way. So, we hope this week can drive conversations of self-reflection, discovery, and confidence.
Save the date for Monday November 1st-Friday November 5th.
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Today, we’ll be discussing 4 reasons why we might fail to meet our goals as creators. People can be really scared of failure but we want to talk about failure today because failure a great learning opportunity. When we fail to meet a goal, we get to ask and figure out why we didn’t meet it.
Reason 1: We focus on (what we believe to be) problems instead of our actual goals.
Instead of actually being focused on our goals, we focus on the reasons why can’t achieve or reach our goals. We focus on the barriers and we laser in on the problems like:
· “I don’t have enough time to create content or engage with my audience.”
· “The Instagram algorithm keeps changing and I don’t know what to do.”
· “How do I compete when the influencer industry being overly saturated?”
Reason 2: We haven’t defined what success means to us.
Success to everyone is defined differently. Some people define success as financial freedom, others define it as building a following on Instagram. You’ll find people setting their standards of success around their habits, routines, skills, and expertise.
People feel like they fail their goals when they haven’t fully defined what it means to be successful.
You can set a goal that says, “I want 100,000 followers in a year”.
· However, is success just the following number?
· Or is success something else beyond that milestone?
· What will hitting that following number do for your brand and business?
Tune into the rest of the reasons!
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In today’s mini-sode, we’re doing a life update! We haven’t done a life update in a while and we honestly should be doing these types of episodes at least once a quarter. So today we’ll be sharing trips, kitchen renovation updates, and more!
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Today, we’re breaking down 4 main strategies to help you grow your Instagram audience. Usually, people look for quick tactics to grow on the app. But we’re going in depth to help you understand what helps you build your community on Instagram.With over one billion users on Instagram, it can feel daunting and overwhelming to figure out how to establish and grow your brand on Instagram today.
But the truth is, it’s never too late to start and build your Instagram. We’re here to tell you that it’s 100% still possible to grow your Instagram audience in 2021.
The first strategy to help you grow your audience is to: Establish Brand Clarity.
If you’re looking to establish your brand identity for the first time, here are four simple questions to ask yourself:
· Who are you?
· What’s your mission statement?
· What are your content pillars or niches?
· And why should people follow you?
The second strategy to help you grow your audience is to: Cultivate an engaged community.
Building an engaged community is about creating relevant content for audience as well as taking the time to develop relationships with your audience.
When you produce relevant content, you’re creating photos, videos, stories, etc. that is aligned with your audience’s needs, motivations, questions, and pain points.
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Have you ever felt stuck at a following number before? Us too! In today’s mini-sode we’re going to be sharing a few tips on shifting your perspective around feeling stuck. Just because you aren’t growing with a following number, doesn’t mean you aren’t growing.
Tip 1: Reflect on your GOALS.
One way to shift and pivot your mindset is to take a step back and reflect on your goals.
· Did you lay out a goal at the beginning of the year to expand and diversify your brand by X amount?
· Have you made it a goal to develop a new platform (like TikTok, Pinterest, or your own podcast)?
· How are you doing compared to your goal(s) so far?
It’s important to reflect on your goals because you might find that you are experiencing growth in other platforms and that your total audience size is actually growing.
Tip 2: Do a CONTENT AUDIT.
· Are you missing creating content for a specific niche or content pillar?
· Is your audience resonating with who are and what content you’re creating?
· Do you even know what type of content your audience is responding to?
Depending on your content audit findings, I’d recommend:
· Either clarifying your target audience or clarifying your content and your brand.
· Identifying what content works best for your audience and doubling down on that type of content.
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Today, we’re going to talk about how you can plan a month’s worth of content in advance! So if you’re a busy content creator and are wanting to get ahead on your content, this podcast episode is for you.
Step #1: Establish your content pillars
A content pillar (or niche) is a specific topic or segment you create content around. And surprise! You can have more than one content pillar.
The Content Creatives Podcast mission statement is to: empower creatives to DISCOVER, GROW, AND OWN their brand. Our content pillars break down the lifecycle of aspiring influencers and creatives:
- Discover: stories and tips to help other creatives figure out who they are and how to get started
- Grow: advice on learning, implementing strategy, and creating on each platform (Instagram, TikTok, blogging, etc) as well as learning how to monetize your influence
- Own their brand: encouraging others to be confident in who they are, take their brand to the next level, and expand their reach
Step #2: Determine how many times per week you want to post
Figuring out a good posting schedule is paramount to planning content in advance! Knowing this number helps you build your outline (in the next step) and having a consistent posting schedule can help with your audience expectations and retention.
Here are some questions to ask yourself when determining how many times per week (on average) you'd like to post:
- What are my content pillars, and how many do I have?
- Do I want to speak to every content pillar every week?
- How much time goes into each post (including planning the photos, taking them, editing, writing the copy, posting, and engaging)?
Tune in to hear the rest of the tips!
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Today, we’re going to talk about intrinsic vs. extrinsic motivation and 6 different motivation types. If you’re a content creator or influencer whose looking for more motivation in life, understanding how you’re motivated can help you.
INTRINSIC MOTIVATION:
According to American Psychology Association (APA), intrinsic motivations are linked to our feelings. It’s an incentive to engage or participate in an activity that derives from pleasure in the activity itself.
· You do things because it’s personally rewarding to you. You plan, pursue, and act on things because you see the benefits of your actions.
EXTRINSIC MOTIVATION:
According American Psychology Association (APA), you do things to either earn a reward or avoid a punishment. Your actions are driven by consequences.
· Example: Turning your homework in on time so you get a good grade and aren’t penalized for a late turn in.
The truth is we are all intrinsically and extrinsically motivated in the different aspects of our lives. Everyone is motivated differently and if you are trying to set goals and achieve them, it helps to know how to motivated yourself.
We share 6 motivation types in this conversation!
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Today, we have Amanda, the Vice President of Influencer Marketing at Edelman. If you haven’t heard of Edelman before, Edelman is a global communications/Public Relations firm. We’re so excited to have Amanda on the podcast today shed some light on what Public Relations companies look for in influencers.
Here are a few questions we ask Amanda during this interview:
Getting noticed and being casted for campaigns:· How do you find creators you’re interested in working with? How do creators get on your PR team’s radar?
· What do you look for when working with influencers?
· Do brands look for aesthetically pleasing feeds?
Pitching:
· How do you find the contact information for PR agencies?
· What makes a good email pitch?
· Do you recommend that influencers attach media kits for their first pitch?
Brands’ Perspective:
· What makes a successful influencer campaign?
· What key metrics do brands look at? (# of likes, comments, shares, etc.)
· Your perspective on paid usage or whitelisting – do brands prefer this in partnerships?
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Are you looking for a dreamy dress or ball gown for an upcoming photo shoot? In today’s mini-sode we’re sharing where we source our fun gowns and dresses for our photos.
Location #1: Selkie!
If you know me, you know I’m absolutely obsessed with Selkie dresses! Over the last year I’ve fallen in love with their romantic and unique style and have started to build out my colorful collection. They also offer dresses of different lengths and fabrics and are size inclusive.
Location #2: Rent the Runway
As a content creator and influencer, I’m always looking for new trends and pieces to shoot in. Rent the Runway has been perfect for refreshing my wardrobe and allowing me to wear designer dresses I wouldn’t normally buy or splurge on.
Tune in to hear where else to find dresses and gowns!
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Today we’re celebrating Emma’s first year as a full-time content creator! Emma’s answering your questions you submitted on Instagram. We’ll be talking about content creation tips, her thoughts on reels, and more!
Question 1: “How do you balance content creation with real life?”
Submitted by: Marissa from @marissa.daily based out of Northern Virginia
Question 2: “How do you stay focused and strategize an overall content plan for the month/quarter/year?”
Submitted by: Lauren from @laurentrivision based out of Tacoma, WA
Question 3: “What’s your favorite restaurant in Seattle?”
Submitted by: Valerie from @theroamingredhead currently living in Seattle, WA
Tune in for the rest of the questions and answers!
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Did you know that Instagram has their own blog where they release official updates and trends to watch out for? In today’s mini-sode we’re sharing the fashion and beauty trends from Instagram’s Insider Editor-In-Chief, communications team, and more.
Read the full blog post on Instagram Insider: Fashion & Beauty Issue 2021.
Trend #1: Come on Get Happy
Think bold colors, bright prints, and upbeat motifs. From colorful eye-make up to floral, groovy prints on nails and clothes, this happy trend is something Instagram is seeing gain momentum this season.
Trend #2: New Prep
Instagram is referring to this trend as the academic aesthetic (both light and dark). Think vests, plaid skirts, varsity lettering, and chunky loafers. We saw sweater vests trending last fall and we think that this new prep will continue through this fall.
Tune in for the rest of trends!
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Today we’re sharing 5 places to find inspiration when you’re in a creative rut. If you’ve ever been in a creative block, you know how frustrating it can be figure out how to overcome it or find inspiration. We hope today’s episode can help you find inspiration if you need it.
Before you look for inspiration, we recommend pivoting. If you’re experience feelings of frustration, anger, or discouragement around hitting a creative block and not knowing what to create, it’s a sign that it’s time to pivot.
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First, recognize that you’re experiencing a negative emotion. Remember that our emotions and our intuition are here to help us recognize when we need to pivot or switch our focus. If you’re experiencing a negative emotion, stop and recognize it.
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Next, ask yourself what is it that you do want?
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Do you want to continue creating?
- Do you want a break?
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Do you want to create something different from your peers?
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Once you figure out what you do want, it’s time to shift your perspective or your attention to what you do want.
If you want to continue creating content, either later this day or later this week, here are 5 places to find inspiration when you’re in a creative rut.
Idea #1: Scroll through Pinterest
Pinterest is made for pinning ideas. Even if you aren’t actively pinning your blog post or your TikTok videos, Pinterest is a great resource for new ideas especially seasonal content.
Idea #2: Instagram
If you’re looking for posing ideas, tips, or photo shoot locations, Instagram is a great resource for that. When you save posts, you can create separate folders to organize the content you save.
Tune in to listen to 3 more places to find inspiration!
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With Q4 almost here, we wanted to share a few tips to help you attract potential brand partnerships as an influencer.
Tip #1: Revamp your Instagram, TikTok, YouTube, Blog bio.
Your social media or webpage is your online resume. Your bio needs to include:
· Your name – It’s 2021 and we’re still seeing creators forget to put their name. Please include your name
· Your purpose, mission statement, or content pillars that you create content about
· Your location – City or State
· Your email address – your email address does not show up on desktop. If influencer and PR agencies are casting you for campaigns, they are most likely pulling up your Instagram page on desktop.
Tune in for the rest of the tips!
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Today, we’re going to talk about 3 fears that might be holding you be back from asking to be paid as an influencer. We’re going to breakdown these fears and offer some advice on how reframe and overcome these fears as creators.
The first fear we want to talk about is: “I feel like the brand is going to ghost me if I’m asking for too much”
You guys recently shared with us that ONE of the most intimating parts of negotiating with a brand is the fear of getting ghosted if your rate is too high.
The second fear we want to challenge today is: “I can’t tell if I’m overcharging or undercharging”
One fear that we’ve heard influencers say repeatedly is, “I can’t tell if I’m overcharging or undercharging.” This statement might keep content creators from raising their rates.
Tune in to hear the rest of the fears and our tips to overcome them!
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Today we’re discussing how we deal with judgement with being an influencer. Judgement can instigate fear and fear can keep you from creating content for your passions, sharing what you love, and expressing who you are. So we want to talk about dealing with judgment and not letting it stop you as a creator.
Tip #1: The most important opinion out there is your own opinion of yourself.
Tip #2: People will JUDGE you and have opinions – NO MATTER what you do, what you say, where you live, and what you wear.
Tip #3: Reflect on your goals
If you’re fearful of judgement, we recommend taking a step back and thinking about your goals for your brand, your business, and your career.
· What does it mean for you to have a happy, fulfilling career?
· What does balance look like to you?
· What does success look like to you?
· When do you feel good at work?
Tune in to hear the full episode!
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Today we’re sharing 4 questions to ask yourself to help find your niche. If you’re struggling to figure out what your niche should be for your TikTok, Instagram, blog, or YouTube channel, or podcast, this podcast episode is for you.
What is a niche? A niche is a specific topic or segment you create content around.
Why do you need a niche? People online are usually searching for specific things. Even if they’re just browsing on Pinterest or Reddit, they are scrolling with their interests in mind. While you may not appeal to everyone’s interest, if you have a specific niche, you may appeal to some.
Starting your blog, TikTok, YouTube or Instagram with a specific niche will help you clarify your point of view as well as help other people identify who you are and what you do.
Listen in to the 4 questions to help you find your niche.
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Today we’re sharing the practice of pivoting. If you’re struggling with creating content online or you’re in a creative block, this podcast episode is for you. We continue the conversation about applying mindfulness to your creative passion and career and introduce the practice of pivoting.
The Process of Pivoting encourages us to:
· Experience the negative emotion
· Ask what is that we do want/Identify what we want
· And turn our attention to the thing that we want
You might not jump from feeling angry to feeling joyful, but you’ll start feeling a little bit better. More importantly, you start to practice to deliberately choose your own thoughts and tune into your emotions and intuition.
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Today, we’re going to be sharing mindfulness practices to apply to your creative career or content creation side-hustle. If you’re looking for new ways to approach content creation and mindset shifts, this podcast episode is for you.
Before we jump into the four practices, we first want to define what mindfulness is.
The dictionary definition of Mindfulness is the quality or state of being conscious and aware about something. It can also be defined as being fully present or aware of where we are and what we’re doing.
Practice #1: Tell the story you want to experience – specifically to your creative career or business
Let’s talk about what it means to deliberately live your life, vs. living your life by default.
You always have the choice in life to take life as it comes and respond to what’s happening to you, OR, you start to tell your life story or creative career as how you want it to be.
You can acknowledge your past and discontinue the stories of how your life has been so you can focus on telling the story of how you want your life and career to be.
Tune in for the next 3 practices!
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Today we’re going to be discussing imposter syndrome as content creators and influencer. Plus, sharing a few tips on how to overcome imposter syndrome if it’s something you’re currently dealing with in your creative passions and careers.
Before we jump into tips about overcoming imposter syndrome, we want to first define what imposter syndrome is.
According to Harvard Business Review, Imposter syndrome is:
Defined as a collection of feelings of inadequacy that persist despite evident success.
Those who experience imposter syndrome may experience:
· Chronic self-doubt
· A sense of intellectual fraudulence
· And unable to internalize their accomplishments, despite success in their field, niche, or careers
Why is it important to recognize imposter syndrome as content creators and influencers?
· We might be getting in our own way of our growth and success. There’s enough to learn as a creators, there are enough challenges, there’s whole skillsets we have to develop. And sometimes, on top of all that, we might also be dealing with imposter syndrome.
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Today we’re discussing the time it takes to be a content creator from both the perspective of someone who works full-time and balances content creation on the SIDE as well as someone who has taken content creation full-time.
Tune in to hear both Emma (who has taken content creation full-time) and Maddy's (still doing content creation as a side hustle) perspective and answers to this question.
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We’re breaking down Content Creator Life Stages. So many influencers struggle and ask themselves what they should be focusing on when it comes to building their content creation career. The truth is, understanding what life stage you’re at can help you define your focus.
Content Creator Life Stage #1: Seed
As a seed, you’re a new influencer. You just started your TikTok, YouTube or Instagram.
Questions you might asking yourself as a seed asking:
· Who am I as a brand?
· How do I take photos or videos?
· Should I hire someone to take my photos?
· Am I a content creator?
· How do I post x, y, or z?
· How often do I post?
Content Creator Life Stage #2: Sprout
As a Sprout, you’re a new-ish influencer, but you’ve already started or established your social channel and platform like an Instagram, blog, or TikTok.
As a new-ish influencer, you understand the importance of hashtags and you’ve built up your audience. But you might be focused on learning the business side of the influencer industry.
Questions you might be asking as a Sprout:
· How do I deliver value?
· How do I build community and trust?
· How do I work with brands?
· How do I make money as an influencer?
Tune into the last two life stages!
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Today, we’re sharing 3 quick tips for small businesses getting started with social media for the first time. If you’ve recently launched a business or your family business as tasked you with building up the social media presence, this mini-sode is for you.
Tip 1: Identify your business goals and then identify your social media marketing goals
One common mistake new businesses and small businesses make is that they look at social media and assume it’s going to equate to sales.
While social media can help you achieve your monthly, quarterly, and annual sales goals, posting on Instagram or Facebook does not result in overnight sales. TikTok videos can go viral and help drive store traffic, but you also can’t assume you’re going to go viral if you’re just getting started.
Tip 2: Start with one social media platform, then expand
If you’re brand new to social media, we recommend picking one platform and learning how that platform works BEFORE you jump to the next platform.
Each platform works differently and requires different skillsets. If you’re creating an Instagram page for the first time, we recommend getting familiar with:
· Taking and editing photos
· Recording stories
· Learning what hashtags are related to your business
· And following other companies in your niche to see what they’re doing and using the platform.
We also recommend setting up your profile – link your website, your email address, and have a profile picture that either features your logo or you.
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Today, we have Olivia and Lisa from the Salt and Pepper Podcast. We learn the ladies behind the lifestyle podcast of Salt and Pepper and we also shake things up with the Get to Know Me section of today's interview.
We ask and answer questions like:
· What’s one place you’d like to live?
· Are you a morning person or a night owl?
· What’s your favorite season?
· What’s a taboo topic that you wish wasn’t so taboo?
Tune into the Salt and Pepper Podcast's episode with Maddy and Emma: Knowing Your Worth as a Creator, Asking for What You Want, and Supporting Other Women.
You can follow the Salt and Pepper Podcast on Instagram: @thesaltandpepperpodcast.
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Today we’re going to be sharing a recap of our visit to the lavender fields. If you’re thinking of visiting a lavender field this season, this episode is for you!
A few weeks ago, we ventured to Sequim, WA – located about 2 ½-3 hours outside of Seattle in the Olympic Peninsula. We visited lavender fields, a castle Airbnb, and a diner, and we thought it would be fun to share a recap of our weekend trip there.
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Today, we have Ayana from Asked by Ayana Podcast and @ayanagabriellelage as our podcast guest. Ayana is a Tampa based lifestyle influencer. We chat with Ayana and learn how she built, established, and grew her brand.
We chat with Ayana and ask her:
- What inspired her to start creating content for her blog?
- What was her experience like going viral last year? How was her experience after her viral moment?
- What inspired her to launch her podcast?
We learn about her background in newspaper journalism, marketing, her experience getting laid off, getting Mandy Moore as a podcast guest on Asked by Ayana, and more!
Listen to Ayana's podcast interview with Emma:
Emma Cortes on leaving the aerospace industry to become a full-time blogger
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Today we’re sharing what SMART goals are! Since we reviewed what a Quarterly Business Review (or QBR) is in this week's full episode, we wanted to share how you can create SMART goals when you do your own QBR.
SMART is an acronym created by Jan O’Neill and Anne Conzemius. It’s purpose is to help you create clear and productive goals to help you grow in your business and/or personal life. You can read more in their book, “The Power of SMART Goals”.
We breakdown what each letter of SMART stands for. Tune in for the rest of the mini-sode!
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We are reflecting on the second quarter of 2021 (April-June) and sharing our highs, lows, life updates, and what we are looking forward to in Q3.
First, we want to start by sharing why we do these quarterly reviews. If you’ve worked in a corporate office before, you may have heard the term Quarterly Business Review (QBR).
As creators making money from our business, it’s important that we treat it like one! If you're unfamiliar with quarterly business reviews (QBRs), QBR is a quarterly review meeting you hold with your customers. In a typical quarterly business review presentation, you go through all the progress made in the last 90 days, outlining your plan for the next 90 days.
One high for Emma's Edition:
Surpassed her Quarterly Revenue Goal by $20,000
Emma was shocked that Q22021 was as busy as it was. Emma came out of taking a full week off at the end of March ready for the second quarter of the year and the brand partnerships came pouring into my inbox.
One high for Madcrayy:
Contracted over $40k in Paid Brand Collaborations
Coming into this quarter, Maddy's goal was to land $25,000 in paid brand collaborations to contribute towards my yearly stretch goal of $100,000. She is so excited to say that in Q2 she contracted almost half of my yearly goal!
Tune into for the rest of the quarterly update!
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Today we’re sharing 5 easy summer props to pose with! We’re sharing tips on using props you already have around your house and a few inexpensive ways to find props for your next photo shoot.
Prop #1: Pool floaties
You don’t even need a pool to pose with a pool floatie. You can use pool floaties to pose at lake or even your backyard with a sprinkler. Pool floaties are a great way to add a pop of color. Plus, you can deflate them and they’re easy to pack and store.
One of the best spots to pick up an inexpensive pool floatie is Target. They have pool floaties starting at $4. The Sun Squad brand has stripe donut shaped floaties, pineapple shaped floaties, and unicorn pool floats.
Prop #2: Lawn games
If you have lawn games at home, you can also use them to set up a summer photo shoot. I used out giant jenga set and our giant outdoor connect 4 for a brand photo shoot last month and the photos turned out so cute!
You can find outdoor lawn games at Target, Amazon, or even at secondhand shops. Here are other lawn games you can use as props for summer photo shoots:
· Ladder ball set
· Giant dice
· Croquet Set
· Bean bag toss or cornhole set
Tune in to listen to the rest of props!
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Are you frustrated about Instagram’s darn algorithm? Well on June 8th 2021, Instagram released a blog post shedding light on how Instagram works.
We’re recapping the blog post + sharing our thoughts and opinions about what influencers and creators can take away from the blog post.
#1 What is the algorithm?
The first thing Instagram addresses is the misconception of the “Algorithm”. The truth is that Instagram doesn’t have JUST ONE algorithm that oversees what people do and don’t see on the app.
· In 2010: Instagram was a single stream of photos in chronological order
· In 2016: people were missing 70% of all their posts in feed.
· Instagram developed a Feed that ranked posts based on what you care most about.
As influencers, we’ve seen people villainize that darn Instagram algorithm. But if you take the time to understand how the app works, take the time to understand your audience, lay out a clear content strategy and plan for your brand, you honestly don’t need to be hyper focused on the algorithm.
Tune in to listen to the rest of Instagram's updates!
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One way we’ve learned to be better content creators is by learning from each other and learning from other content creators. We hope these real-life lessons we’ve learned can help give you insight and a little bit of perspective in your own influencer journey.
Lesson #1: It’s okay to talk about money as content creators and influencers
There’s been more and more discussions about how some influencers are unsure about talking about money and how it breeds the comparison game.
But as women and women of color, it’s been so important in my journey to talk about the business side of being an influencer and to talk about money. It’s totally fine if you want to keep blogging or social media as a hobby, but there are also a good number of creators who want to make this a full-time career.
Tune in to listen to the rest of the lessons!
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Today, we’re going to be sharing 4 TikTok Tips for beginners. If you’re looking to get started on TikTok, this podcast episode is for you!
What is TikTok?
TikTok is a short-form video sharing social media platform.
It’s been around for years and actually launched in 2016 by Beijing-based parent company called Bytedance. In 2017, ByteDance was acquired by Musical.ly, and it took off in Europe and North America. In 2021, the company is projected to hit a billion users.
Tip #1: Get familiar with the app
One of the biggest things when bringing on a new platform is figuring out how the platform works. Before you dive in and start learning trending dances, we recommend getting familiar with the app. The more comfortable you become navigating the app, the easier it will be to start focusing on producing content on the app.
Be aware that there is a learning curve to learning any new platform. At one point, you probably had to figure out how to add hashtags or create Instagram stories on Instagram.
Here are a few major things to familiarize yourself with TikTok:
The For You Page:
Is usually the first thing you see when you open the app. You’ll see trending videos in your feed, and you’ll see “For You” at the Top of the page.
FYP or For You Page basis its algorithm based on the videos you interact with and the accounts you follow. It also factors in your location and language preferences, plus your niche and the types of content you create.
The Discover Page:
Is like the Explore Page on Instagram. It’s curated by TikTok’s algorithm which shows trends, trending sounds or music, and trending/popular effects.
Tune in to listen to the rest of the tips!
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In today’s mini-sode, we’re sharing 3 quick ways to improve your pitches. If you’re pitching brands this summer or for fall partnerships, this podcast episode is for you.
Tip #1: Test out eye-catching subject lines
One thing we’ve learned is to include the name of the brand and your brand name in the email. Additionally, one way to create an eye-catching subject line is to include an action or even a little preview of what you’re pitching.
· Example: Influencer Partner Request: Brand x Emma’s Edition for NYFW2021
· Example: @Madcrayy x Brand Summer 2021: Partnership Inquiry for Holiday 2021
Tune in for 2 more tips in this week's mini-sode!
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Today, we’re going to be sharing how to NOT leave any money on the table on your brand partnerships. If you’re starting to work with brands or have hopes of working with brands in the future, these tips are for you.
Tip #1: Raise your rates
Before you even talk or negotiate with a brand, one thing you need to do (if you haven’t done it yet), is raise your rates. If you haven’t raised your rates this year or this quarter, you are leaving money on the table.
WHY is it important to raise your rates?
· Whether you’re doing this as a side-hustle or you’re doing this full-time, you have to see yourself as a brand and business.
· You’ve grown in your experience, you’ve grown your audience, and maybe you’ve even grown your engagement rate. If you aren’t sure where to start, start with a percentage.
· Raise your rates by 10% or by 20% and see what brands say to your rate.
Tip #2: Charge for every single deliverable
If a brand is asking you to produce one reel, two Instagram posts, two Instagram stories with a total of 6 frames, and two TikTok Videos, price every single deliverable out.
While it can be tempting to just give an estimated lump sum quote, you can maximize your earnings through brand partnerships by pricing each deliverable out.
WHY should you charge for each deliverable?
· Each deliverable, each photo, each video, takes time, effort, and creativity.
· As a creator, you need to factor your time into producing each piece of content.
Tune in for the next two tips!
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In today’s minisode, we’re sharing 3 things to focus on instead of that following number. Whether you’re looking at the number of YouTube subscribers, Instagram followers, TikTok followers, and more, it can get really frustrating just being focused on the numbers.
1 Instead of focus on the number of followers, focus on: Creating Content
· Are you happy with the photos, the blog posts, and the videos you create?
· Do you love taking or posing photos, writing the blog posts, or shooting and editing the videos?
· Are you creating content that’s aligned with your brand and resonating with your audience?
If you’re excited about the content you create and you love the process of creating content, then you’re at a great place. If not, you should ask yourself why you aren’t producing the content you want to produce.
Remember, what you create is in your creative control. If you aren’t happy with your content, reflect on what you can be doing to create content you love.
Tune into 2 more things to focus on instead of the following number!
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Today we’re going to be discussing media kits and what things to include on your media kit. If you’ve never heard of a media kit before or you’re looking to revamp your media kit, this episode is for you.
What is a media kit?
A media kit is essentially a resume for your blog, Instagram, TikTok, and online presence. Your photo, contact info, and what your blog is about all go on your media kit. You can also share to brands, public relations firms, and other influencer organizations what services you offer to them.
A media kit can range from 1-2 pages to 3+ pages, depending on how long you’ve been blogging for and how establish your brand is.
Why do you need a media kit?If your goal is to work with brands or pitch to publications, you absolutely need one. A media kit shows people that you’re serious about your blog, TikTok, YouTube channel, and/or Instagram. A media kit helps sums up the value you can bring to brands in a succinct way.
What are three essential things to include in your media kit?
A professional photo of you.
Your logo and your contact information.
An About Me section.
Tune in to hear 5 more things to include on your media kit!
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On today’s mini-sode, we’re sharing 3 ways to drive engagement on Instagram. If you’re looking to change up your content strategy and improve your engagement rate, this podcast episode is for you!
Tip #1: Create save-able content
· Savable content is any photo or video that has been saved by your audience.
· You know if your audience is saving your content by looking at the analytics of each posts.
Examples of savable content:
· Sharing a review or recommendations
· Sharing a healthy snack recipe with the list of ingredients + steps
· Sharing instructional workout routines you can do at home
Tune in for the next two tips!
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Today we’re going to be sharing 5 tips to help you determine and validate whether or not you’re getting a brand partnership in your inbox or a SCAM.
Have you ever received an email from a brand asking to collaborate with you, but you aren’t sure whether or not it’s a scam?
Tip # 1: Before you hit reply, make sure the brand is a real company
Step 1 in figuring out whether or not it’s a brand collaboration or a scam is to verify that it’s coming from a real company. Here are a few easy ways to determine if it’s a real company or not:
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Ask yourself if you’ve personally heard of this company before? There are new brands and businesses emerging every day. If you’ve seen on a Hulu commercial or heard them on a podcast ad, the brand is probably legitimate. You should continue to do checks to see if this is a real brand or not.
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Do a Google Search. By doing a simple Google Search, you’ll find the company’s website, LinkedIn page, social channels, and any news articles if they’ve been written about or mentioned in media.
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Check the brand on social media channels. If this is truly a new brand looking to build their business, they would have at least one social media channel. Check to see if they have a Facebook page, Twitter, Instagram, etc.
Tip #2 Make sure the email is coming from a real person
If you aren’t sure whether or not this person emailing you is real, you can look the person up on LinkedIn or do a quick Google search on their name. You might also be able to find them on social media.
Additionally, if the person or company emailing you has tons of spelling errors and grammatically mistakes, this is a huge red flag.
Tune in for the last 3 tips!
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Today, we’ll be sharing 3 quick tips to help you set and accomplish your goals. We’re approaching the halfway point of 2021, and it’s a great time to check in with your goals or even set new ones if you’re feeling inspired.
Tip #1 on Goal Setting: Make sure you’re focusing on your actual goals, and not a place of lack
It can be really easy to focus on the reasons why we can’t achieve our goals, the barriers, and the constraints like:
· The Instagram algorithm
· The influencer industry being overly saturated
· Not having enough time
· Not having the right equipment
If you find that you need to shift your mindset, here are other things to focus on to help you achieve your goals:
· The reasons why you want to achieve your goals. You can write out the reasons why you want to hit your financial revenue target or why you want to start making money as a creator.
· The lessons you’ve learned. You know more today than you did a month ago, three months ago, and a year ago. If you take the time to acknowledge what you’ve learned, you’ll feel better about your path.
· The daily or weekly wins. If you’re working towards a long-term goal, don’t be afraid to celebrate weekly or daily wins to help motivate you along the way. If you’re working on posting consistently, acknowledge and give yourself some credit for showing up on Instagram or your social platform 3 times this week.
Tune in for the next 2 tips to help you achieve your goals!
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Today, we’re sharing a course preview of Emma’s upcoming course: Build an Engaged Audience with Your Content Plan & Strategy. If you’re ready to learn how to build an engaged community online with your own plan and strategy, this podcast episode and upcoming course is for you.
I think one thing we can all relate to as a content creators and influencers is the struggle, the confusion, and sometimes the anguish of building your community online. Especially when you’re first starting out.
But the truth is, figuring out how to build a community and set a strategy and a content plan for your blog, TikTok, YouTube Channel, Instagram, and other social platforms is hard.
When you’re first starting out, you don’t know:
- Who you’re trying to attract
- How you’re supposed to attract them
- How to build an audience with meaningful content
- What content you should be creating
- What content your audience wants to see
Build an Engaged Audience with Your Content Plan & Strategy is here to help you learn how to consistently create great content that builds your audience.
Who is this course for?
This course is primarily for influencers, content creators, and small business owners trying to figure out how to build an engaged community online.
- If you’re feeling lost about who you should be attracting for your audience…
- If you’re feeling confused about what type of content to attract your community…
- If you’re feeling ready to build your audience and get clear about your plan and strategy…
This course is for you!
Listen in to learn how this course will help you build your engaged audience!
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On today’s mini-sode, we’re sharing a few critical elements that your Instagram bio needs to have.
#1 Your NameIf you don’t want people to just call you by your Instagram handle, we recommend including your name in your bio.
#2 Your purpose or shortened version of your mission statementIt’s really important to give a brief description of what people can expect from your page. It’s also important to include what describes your page.
#3 Your locationOne thing to be mindful of is that when brands, influencer agencies, and PR companies cast influencers for campaigns, they look at location. Some influencer marketing campaigns are local (unique to your state or city), regional (like the West Coast or the Midwest), or national.
When you put your city or state in your bio, you’re allowing brands to see if you could represent a region or a market.
#4 Your email address
When brands or PR agencies are viewing your Instagram on desktop, there is NO email button. Put your email in your bio!
#5 Your website
If you have a YouTube channel, blog, or outside website, make sure to link it in your bio so people know where else they can find you outside of Instagram.
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Today we’ll be sharing some guiding questions to help you determine whether or not to accept a gifted brand collaboration. If you’ve been getting gifted partnership opportunities in your inbox and you don’t know if you should accept it, this episode is for you.
We share a few questions to ask yourself before you accept that gifted brand partnership:
Question 1: What’s the opportunity cost of accepting the brand collaboration?
If you’ve never heard of opportunity cost before, opportunity cost is “the loss of potential gain from other alternatives when alternative is chosen”
For example, if you choose to accept the gifted product to create (1) Instagram post + (3) Instagram story frames, this might take you two hours to do. Your time is your opportunity cost.
Time is your biggest resource. Starting to shift your mindset that your time is worth something can help you evaluate whether or not it makes sense to accept a gifted brand partnership.
Question 2: Does the brand align with your brand?
You’ve probably heard us go on and on about having a purpose or mission statement as a content creator. When you’ve determined who you are as a brand, it’ll be really easy to answer this question.
If you and the brand have a similar mission, you should definitely consider working with the brand.
Question 3: Does the product or service the brand offers fit into your lifestyle?
If you’re already using the brand’s product or service in your life, or using a similar brand’s product or service, it might make sense to accept that gifted partnership.
For example, when coffee companies come into my inbox, those partnerships make sense. We drink coffee everyday – sometimes we have multiple cups of coffee!
For the last 3 questions, tune in!
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On today’s mini-sode, we’ll be defining what is whitelisting and we’ll be sharing our opinions about whitelisting for content creators and brands.
Definition: Whitelisting means an influencer grants a brand partner advertising permission to your Facebook Page or Instagram account.
Brands can create and pay for Facebook and Instagram ads that run from the Instagram’s handle.
Why would brands want to whitelisting influencer content?
· Whitelisting allows brands further influencer content. Instead of an influencer’s post being seen on the feed just 24-48 hours, a brand can put paid dollars behind that photo, video, or story to be seen past when the piece of content goes live.
· Brands can target the post to people who don’t even follow the influencer.
· Brands can also make minor edits to the influencer’s post – so adjusting the copy (or caption) for example is something a brand can choose to do.
· Brands can use the influencer’s authentic voice – to further connect with potential audiences or customers.
Why would influencers be open to whitelisting?
· You can charge more. You can increase your base rate if the brand asks you for one month, 3 months, 6 months, or more to whitelisting your content. In our previous podcast episode about the Collectively report, about 50% of marketers spend less than $10,000 per month to amplify content.
· You may benefit from extended reach. Since whitelisting helps brands tap into wider audiences, your account may show up on other people’s newsfeeds who aren’t following you.
· You develop relationships with the brand/team. Think about it, a brand team thinks your face, your personality, your brand can represent their brand and business. That’s huge. A brand sees you as more than someone who can post a photo. A brand knows you can deliver high quality content that can be used for ads.
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Today, we’ll be sharing different ways content creators can explore making money online. There are so many ways to monetize your career as an influencer. We want to introduce you to 5 income streams influencers can use to build their businesses.
1 One way influencers can make money online is through brand partnerships
One way content creators can monetize their influencer is by working with brands. Brands hire content creators to produce short form/long-form videos, photos, and copy (written work).
There are many reasons why brands choose to hire influencers for brand campaigns.
- Some brands might hire influencers to gain access to their audience (could be regionally or demographically).
- Other brands source influencers to drive brand awareness for a new product launch.
- Brands can also repurpose the content on their own websites, social media channels, and email newsletters.
2 Content creators can sell either digital or physical products.
Another way influencers can make money is by creating their own physical products.
If you’ve seen influencers sell sweatshirts, t-shirts, or jewelry or open their own Etsy shops, that’s another way influencers can bring in money.
There are other content creators who choose to sell digital products like media kits, presets, or e-books.
For 3 more ways to make money as a content creator, listen in!
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Today, in honor of mental health awareness month, we will be sharing 6 ways that you can practice self-care as a content creator or influencer! Mental health is so important in our field, so we are excited to share these tips with you.
The first way is to find a posting schedule that works for you.One of the biggest misconceptions we have about ourselves as creators is that we need to be posting all. the. time. This simply isn't the case! The amount of energy that goes into each post can be incredibly draining if you're aiming to post every day. Whether you're working a full time job, or have other priorities that are using up your energy, posting every day may not be feasible for you as a creator.
Consistency as a creator is still incredibly important, so we recommend experimenting and finding a posting schedule that works for your energy levels and external commitments on a weekly basis.
If that looks like posting once a week, great! If it looks like posting twice a day, that's awesome too! It's important to remember that posting less will not make your content less valuable, in fact, it may improve your content because you are giving more energy and attention to each post!
The second way is to log off of social media.When social media is your job it's hard to draw the line on when you should and should not be online. But, like any job, set work hours are incredibly important for your mental health!
If your schedule doesn't allow for designated hours or days off, that's OK too! Just remember to try and log off every once in a while. Remember: your mental health is a priority. It's OK to take time off when you need it, your audience will understand and they'll still be there when you return.
For the rest of the tips, tune in!
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Our very first mini-sode is up! We'll be sharing mini-sodes at the end of each week.
Today we’ll be sharing 6 essential things to pack for influencers and content creators heading out to a content trip. We recently took our first trip together after an entire year and we wanted to share the things we packed that make a big difference for our content trips.
Travel Item #1 for Influencers and Content Creators: Camera Bag
Travel Item #2: Tote bag
If you’re planning on making 1-2 outfit changes, we recommend traveling with a medium to large size tote bag.
You can use a canvas type of tote bag or you can even invest in nicer tote bag from Vera Bradley. We personally use a canvas tote bag – we throw outfits, extra pairs of shoes, water bottle, our wallets, etc. into our bags
Travel Items #3: Extra SD card + Extra camera battery
If you’re traveling all day, you might not get a chance to come back to your hotel or Airbnb and charge your camera battery. It’s better to be safe and have an extra camera battery charged
Also, if you don’t get a chance to delete old photos off your SD card, it’s nice to have a back-up SD card .
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If you are an influencer or content creator looking to partner with brands on Instagram, TikTok, or your blog, this podcast episode is for you.
This content creation/influencer journey certainly hasn’t been easy for either of us! There’s been a lot of trial and error, lots of questions, and plenty of research. Everything we are sharing today is what we wish we knew when we first started, but if you’re interested in learning more about how we actually started we recommend going all the way back to the first two episodes to learn more about our respective journeys.
STEP #1: Find a Topic You Are Passionate About (Your Niche)
When starting your career as a content creator or influencer, one of the most important things to know going in is what you’re going to be talking about. You have to know what topics you want to cover, and why.
STEP #2: Define Your Ideal Audience & Where They AreNow that you know what you want to talk about, it’s important to understand who you’re talking to. Identifying your audience will help you not only understand how to get your message across, but also how to build your audience.
Tune in for 3 more tips!
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Today, we’re doing a re-introduction of who we are, how we got started with content creation, and what we do. A lot has a change since we launched the podcast last year, so we’re excited to share what’s changed.
Maddy shares:
- Who she is?
- Did she always have a passion for creativity?
- How did she get started with photography?
- What did she study in school?
- What is her day job?
Emma shares:
- When did she start @emmasedition?
- Why did she start her Instagram and her blog?
- Why did I outsource photography?
- Balanced content creation from 2016-2020 + full-time job, 2 years in grad school
- Getting laid off in 2020, taking content creation full-time
- What mistake(s) did she make when she first started her IG?
Both Maddy and Emma share mistakes they made when they first started their Instagrams and blogs as well as one piece of advice for new content creators.
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Today, we’re sharing real life brand campaign offers we’ve turned down as a content creators. One thing we see in the influencer industry are influencers talking about how they consistently get low-ball offers for brand partnerships. We wanted to share that no matter what stage you’re at as a content creator, you’re still going to get low-ball offers BUT you will also receive opportunities that will match you at your requested rates.
Before we dive into real life examples, we want to first breakdown why brand choose to not pay or increase their marketing budgets for influencer campaigns:
Reason 1: A brand might be brand new to influencer marketing
The social media marketing team truly may have not allocated influencer marketing budget and they’re testing out working with influencers on a gifted basis.
Sometimes companies, whether they’re startups or established businesses, have to show their Chief Marketing Officers (CMOs) that influencer marketing makes sense for their business. And sometimes, that requires marketing teams to prove this out – so they’re working with either no or little influencer marketing budget.
Reason 2: There’s enough influencers willing to work on gifted basis and brand teams don’t have to spend money on sourcing or hiring influencers
Brands know content is expensive. Even if you have a photographer, a copywriter, and a social media manager in-house, you know it takes time, resources, and energy to produce content.
The first brand opportunity we discuss came into Maddy's inbox for a May 2021 campaign.
Deliverables: Take an afternoon to do an activity and showcase the brand’s sweepstakes
- (1) In-feed Instagram posts
- (2) IG stories
Budget:
- $225
- And $100 is to cover the cost of activity they wanted to showcase for this campaign, meaning the brand is only offering $125
Tune into the episode for 4 more examples.
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What do brands look for in content creators in influencers? What do creators need to be doing for their brands and platforms to get a brand's attention?
If you are an influencer or content creator looking to partner with brands on Instagram, TikTok, or your blog, this podcast episode is for you. Through years of working with public relations companies, influencer agencies, and brands directly, we’ve both learned what brands look for in content creators and influencers.
Brands look to see if: you’ve organically talked about the brand.
Brand teams will notice if you’ve been a longtime fan of the brand if you’re organically:
· Tagging the brand in-feed posts or on IG stories
· Using their brand hashtags (we’ve talked about this before on the podcast and onb Clubhouse) – You can see what hashtags brands are following by clicking on the brand’s “Following” (NOT followers), clicking “Hashtags”, and you’ll see all the hashtags the brand is following.
Brands also look to see if: you’re active on other platforms.
One reason why brands source influencers for social media marketing campaigns is to create multiple touch points with their (potential) audiences. If you’re able to provide more touch points to the brand, you’re able to extend the brand’s reach to your other audiences.
Even if you don’t have a massive following on Twitter or TikTok, having at least one other active platform is something to work towards as a content creator.
Tune in for the rest of tips!
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Today we’re going to be sharing takeaways and findings from Collectively’s latest Influencer Report. We’ll also be sharing our experiences with these trends and the direction of the influencer industry. So you’ll hear some findings but you’ll also hear our opinions of the industry.
What is Collectively?
Collectively is a social influence company. They launch influencer platforms with Fortune 100 companies. You can apply to be a part of their influencer network. Collectively will email creators and invite them to apply for campaigns.
What is “Social Influencer in a Changing World"?
It’s a publication put together by Collectively for marketers, creators, and industry stakeholders looking to learn pivotal marketing trends from 2020. The publication tapped on 385 participants with an average of 131,000 fans, mix of nano, micro, mid-tier, and macro influencers. Collectively also worked with 26 senior marketers across 15 industries to put this report together.
Key Takeaway #1: Values matter more than everOn the influencer industry side, commitment to diversity, inclusion, and pay equity in casting became even more important. The Collectively report stated:
· 65% of creators believe that systemic racism is a problem in the industry
· 21% of creators believe that brands are doing enough to be inclusive
· 100% of marketers said they’re willing to commit contracting creators from under-represented communities for at least 50% of their casts
Listen in for 5 more takeaways and our opinions on this report!
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Today, we’re going to be sharing a few tips on how to prepare for an Instagram story takeover.
If a brand has asked you to do an Instagram story takeover or you want to pitch a brand for an Instagram story takeover, this podcast episode is for you. We hope these tips help you plan your next IG story takeover.
Tip 1: Before you start filming, get the brand’s requirements for the takeover.
You can ask for the brand’s creative brief or you can ask your point of contact on brand’s team what type of information they want included in the takeover. If the brand doesn’t provide you with a list of requirements, we recommend asking the asking the brand.
Tip 2: Before you start filming, create a high-level script or story board for the takeover
After you have the brand’s requirements, you can start to plan your takeover. We highly recommend getting this story board approved by the brand ahead of time because:
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It will prevent re-work and re-filming.
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The brand and you will be on the same page on what type of content to capture for the takeover.
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You’ll go into filming more organized, and you know what content you need to capture.
For the rest of tips, tune into today's episode. Thank you to everyone in our Facebook group who submitted this question about preparing for an Instagram Story Takeover!
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Today we have Sydney Bradley, a reporter from Business Insider joining us on the podcast today. Sydney reports and writes about Instagram, TikTok, and YouTube + how influencers and brands use these platforms.
Sydney shares how she started her career in PR, tips on sending follow up emails, and what trends she's seeing in the influencer industry.
The first 2021 Influencer Trends/Platforms to Watch is Clubhouse.
Clubhouse creates a place where people can meet up to host, listen, and join conversations within the app’s community. Clubhouse is: an invite-only voice chatting app.
Another influencer trend to watch in 2021 is short-form video content –TikTok & Reels. Both brands and influencers are focusing their attention to short-form video content.
And the third influencer industry trend we discuss is the rise of nano and microinfluencers.Tune in to hear our in-depth conversation about these three trends!
You can follow Sydney on Twitter.
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*Apologies friends! Again, Zoom only recorded with Maddy's mic so Emma is a little quiet in this episode"
Today, we’re going to be sharing how to figure out what your rate should be as a content creator or influencer, and 3 factors that you should consider.
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Your financial goals and your costs
Start by evaluating your costs. How often do you purchase new camera equipment, or do you hire a photographer? Are you paying for monthly clothing rental services like Rent the Runway? How much do you spend a month on props for photoshoots? -
The Value you bring
As a content creator you are creating actionable, repurposeable content that the brand can share on their own channels. Our images have had advertising funds put behind them by brands, been used on websites, and even the brands own advertisements! -
Your time investment
One signal that I you are charging too little per Instagram post is that the amount of time you are putting into creating the content didn’t feel worth it for the payoff. Your time is absolutely valuable!
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*Apologies for Emma's audio - We've been having issues with Zoom just recording one microphone.
Let’s debunk this myth with: “being an influencer isn’t a real job” and let’s breakdown the skills that content creators and influencers use in their careers:
- Photography/Photo Editing
Many content creators and influencers take and edit their own photos. Photography is a skill. Photo editing is a skill. Both skills take time to develop.
Brands hire influencers to produce high-quality photos for social media ads. Both of us have had brands’ re-purpose our photos for websites, email marketing, or add paid dollars behind our images to boost ads.
There are content creators out there who have been hired by brands to do commercial photography.
- Project Management
If brands don’t provide a timeline, I provide the brand timelines as well as share status updates on what step we’re at in the brand collaboration. As a former project manager, I’m constantly prioritizing/de-prioritizing tasks, planning and scheduling content.
- Creative Director/Stylist for Photo Shoots
One thing you’ve been seeing more from us this year is our mood boards and our ideation process for photo shoots. What you guys are seeing is the creative direction behind our photo shoots.
Influencers and content creators are both creative directors and stylists for photo shoots. If brands are putting together a photo shoot, there’s usually someone who is the creative director managing the overall vision. There’s also someone styling the shoot – whether that’s with wardrobe or the actual set itself.
Tune in for the rest of the skills we cover!
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Today we have Karya from @karyaschanilec. Karya is a photographer based out of New York City and a master at photo editing with over 150,000 followers on TikTok.
The Basics of Photo Composition for New Content Creators
What is composition?
Why should content creators, influencers, and new photographers care about composition?
The Rule of Thirds: what is the rule of thirds?
- Do you need a professional camera to shoot with the rule of thirds?
Leading Lines: What are leading lines?
- Where can you find leading lines?
Symmetry: what is symmetry?
- How can you create symmetry in photos?
Follow Karya on Instagram: @karyaschanilec | TikTok: @karyaschanilec
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Today we’re going to share 6 negotiation tips for influencers. We had such a great conversation on Clubhouse about negotiation tips with our friend Austen Tosone. We wanted to make sure you guys had a chance to hear the tips on the podcast.
Some of the tips we discuss include:
Tip #1: Don’t send a rate sheet
Instead, let the brand know that each collaboration is priced differently depending on the number of deliverables, timeline, exclusivity. You should ask the brand for their budget. You can literally send the brand, “what is your budget for this campaign?”
Tip #2: Understand what you can negotiate: (all these things are 100% negotiable)
- Money
- Timeline
- Deliverables
- Exclusivity
- Usage rights
- Rush fees
Tip #3: Share your stats as social proof
If you’re producing content, you’re seeing how it performs with metrics like reach, impressions, engagement, and more.
If you want a brand to talk to a brand, you need to bring your metrics to your table. Brands are businesses who are motivated to drive sales, acquire new customers, generate leads, and build brand awareness. Brands measure and track their performance with metrics (key performance indicators or k.p.i’s for short).
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Today we’re celebrating our ONE YEAR ANNIVERSARY as a podcast! We’re answering your questions about imposter syndrome, advice we wish we heard when we first got started, and our high and low moments as content creators.
Here are the 10 questions we answer:
- When we were kids and people asked, “what do you want to be when you grow up?”, what would we say?
- Can we talk about imposter syndrome and how it impacted us early on? What would we tell our past selves when we were just starting?
- What’s been are most memorable high and low moments throughout the time as content creators?
- What’s the best advice we’ve received from another creative?
- What’s one piece of advice we wish someone would have told us when we first started out as content creators?
- Where do we see our blogs and brands going in the next 5 years and 10 years?
- How do we break up our time through the day?
- How to brand yourself to attract your niche ?
- What’s our best tips for engagement and hashtags?
- Do we think Instagram is going downhill? And won’t be a relevant app anymore?
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Are you looking for ways to free up your time as a content creator? Here are 5 ways to work smarter, not harder as a content creator this year.
Tip 1 to work smarter, not harder in 2021: Evaluate your true free time
Before we can jump in and share a few ways to help you save time and energy as a content creator or influencer this year, we have to take a step back and talk about your schedule and your actual free time.
Our tip is to use the 168 hours exercise to figure out where your time is currently going.
168 hours = 24 hours x 7 days a week
Write out the time spent:
· Eating
· Sleeping
· Working
· Commuting
· Working on your side hustle
· Exercising
· Spending time with your family etc.
Take that total amount of hours and subtract it from 168 hours = your actual free time.
Tip 2 to work smarter, not harder in 2021: Get Organized
If one of your goals to produce content for your podcast, Instagram, blog, YouTube channel, TikTok, etc, then you probably need some form or organization to make sure you meet your content goals.
We recommend picking 2-3 tools to stay organized and scheduling out a time to plan out your schedule.
Tune in for the next 3 tips!
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In part 2 of our interview with Kherington, we discuss:
Influencer myths:
· Influencer Myth #1: The Instagram Algorithm is ruining engagement
o Let’s break this down
o If you have a true content strategy, you won’t be affected by the algorithm
o Focus on what you have control over – you can’t control the algorithm, but you can control consistency, presence, the value you deliver, etc.
· Influencer Myth #2: You need thousands and thousands of followers to land brand campaigns
· Influencer Myth #3: It's too late to start a blog or Instagram because the influencer industry is too saturated
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Today we have Kherington from @currentlykherington on the podcast! Kherington is a micro-influencer coach.
In part one of our interview with Kherington, we discuss:
Intro to Kherington:· Who are you?
· What do you do?
· Where are you located?
· Prior work history – how did you become an influencer? What inspired you to start creating content online? Did you always know you wanted a creative career?
Influencer Coaching:· What inspired you to become an influencer coach?
· Do you still work with brands? Or do you prefer coaching people 1 x 1?
· What does an influencer coach do?
- What pain points or challenges can an influencer coach provide for you?
· How does an influencer coach help you?
· Is there any success or growth stories you’d like to share? (You don’t have to share any names specifically)
· Can influencer coaches help you learn how to pitch brands?
Stay tuned for Part 2: Breaking down Influencer Myths!
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Today we’re going to be sharing four questions to ask yourself if you are interested in becoming an influencer or content creator. So if you have any interest in creating content for Instagram, TikTok, or your future YouTube or Blog, this podcast episode is for you.
Question #1: Do you like creating content?
· Do you like taking photos? Do you like having your photo taken?
· Do you like creating videos? Do you like editing videos?
· Do you like speaking in front of the camera? Do you like writing or editing copy?
Before you jump into the influencer industry, you have to test out if you like producing content. Influencers are content creators. Their jobs are to create, produce, and publish content – which can look like photos, videos, or written copy (blog posts, captions, etc.)
Question #2: What passions or interests do you want to create content about?
· If you want to become a content creator or influencer, what do you want to talk or create about?
· Are you passionate about finding the best food in your city?
· Are you excited to share home cooked meals for two?
· Are you interested in sharing your love of plants?
Question #3: What’s your purpose or mission statement?
If you learned you want to create content and you’ve picked a niche to start with, what’s your purpose or your mission statement?
Why is it important to define your purpose?
Defining who you are and what you’re here to do will help potential audience members understand who you are. People want to know what to follow you for.
Question #4: What are your communication strengths? What platforms match those communication strength’s?
Then think about what platforms make sense for your communication strength. So if you love writing, consider launching a blog or an Instagram. If you love creating videos, consider YouTube or TikTok. If you love speaking but don’t want to show your face on camera, consider a podcast.
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Notice Apologies friends! We aren't sure what happened with the mics but there's some issues with the audio in this episode.
Today we’re going to be sharing 25 questions to ask yourself before you set your 2021 goals. So if you’re ready to set your goals but you aren’t sure where to start, this episode is for you.
Question of the day: “What’s one lesson you learned from 2020?”
Our first group of questions to ask yourself are around your brand:
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Who are you as a brand?
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What is your mission statement?
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What is your purpose? Why are you creating content?
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What are your content buckets or content pillars? (fashion, travel, beauty, etc.)
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What do you want people to feel when they come onto your page?
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Do you want people to be inspired?
- Do you want people to laugh?
These questions hopefully help you put yourself in your audience’s shoes and hopefully help you visualize how you want your brand to be seen.
Our next group of questions are around your business:
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How do you make money as a content creator? -OR-
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How do you want to make money as a content creator?
a. There are so many different ways you can choose to bring in an income. You can work with brands, you can create course, you can launch an etsy shop. Money goals are just as important as your brand goals.
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What is your financial target for the year?
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How do you diversify your income?
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What business processes should you outsource or insource? (example: photography can be insourced or outsourced)
Tune in for the rest of the questions!
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Today we’re going to be sharing different things you can pitch to brands as a microinfluencer. One of our most common questions is, “what do I offer when I pitch a brand?” so we hope this podcast episode answers this question.
Before we dive into the tips, we define what influencers offer to brands and how they deliver value to their brand partners.
Influencers provide a service to brands by creating content – photos, videos, copy or captions to brands. Influencers are another form content marketing to brands. Influencers help brands:
- Raise brand awareness
- Establish their brand
- Create multiple touch points across the digital/web space
- Reach new or target audiences – for example, if a brand wants to focus on a specific region like the PNW, they would reach out to influencers in the PNW
A few ideas you can pitch to brands include:
Idea #1: Instagram posts
Whether you’re negotiating paid brand deals or you’re just starting out with gifted exchanges, Instagram posts are one of the most common things you can pitch to brands. Instagram is one of the most popular social media channels in 2020.
Idea #2: Instagram stories
Instagram stories are great deliverable to include in your pitch to a brand. IG stories are great way to connect with your audience beyond the Instagram feed. Instagram stories can be a mix of still photos and videos.
Idea #3: Instagram Reels
Reels is one of the newest features on Instagram and is heavily prioritized on the explore page and the algorithm because Instagram wants to compete with IG.
If you’re looking to pitch a clothing brand, you can pitch:
- A 30 second styling video
- An unboxing of the pieces
- Outfit ideas for different events
Tune in for the rest of the tips!
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Today we’re going to be sharing our 2021 goals for the Content Creatives Podcast. We’re so excited to launch into the New Year.
Maddy and Emma share one goal they met in 2020. And they share four goals they want for the Content Creatives Podcast and their community.
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Today we’re going to be sharing a few ways to budget as a content creator. Whether it’s your goal to take your side hustle full-time one day or to keep it a lucrative side hustle, this podcast episode is for you.
Budget Tip 1: Define your blogging financial goals
Do you have a monthly or annual goal you’d like to make from blogging?
Even if you just started creating content on Instagram or on other social media channels, we recommend setting a high-level timeline for yourself and creating financial goals.
Where do you want to be financially in 3 months, 6 months, 1 year, and 5 years?
Budget Tip 2: Identify your monthly expenses
Like any other business, blogging can quickly become expensive if you don’t know how much money you’re putting into it and not getting any returns.
I would list out your expenses and identify what’s fixed costs (what you have to pay no matter what) and variable costs (expenses that are dependent and may not actually be spent).
For the rest of the tips, listen in!
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Today we’re going to be sharing a few tips on staying motivated and continuing to create content for your passions – especially during challenging or busy times .
Our first tip to help you stay motivated is to: Set your overarching goals for your brand and business at the beginning of the year and continue to revisit them throughout the year.If you’ve defined success, then you’ve defined what direction you need to go. A lot of times, people lose motivation when they feel like they don’t have direction. So if you take the time to define what milestones you want to hit, you’ve created the space for you think about how to get there.
Our second tip is to: Revisit why you’re passionate about creating content
If you’re feeling like you’ve loss motivation, it might be helpful for you to take some time to reflect why you even started in the first place.
· What did you find fun about creating content?
· Did you love helping others find easy dinner recipes?
· Did you enjoy sharing your beauty recommendations?
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Today we’re joined Tomi from @goodtomicha. Tomi is a lifestyle blogger based out of North Carolina. She shares fashion, beauty, pop culture, and is a skincare enthusiast.
Tomi shares with us:
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What inspired you to create your blog and Instagram?
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Did you have any sources of inspiration?
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Did something or someone inspire you to take the leap?
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How did you select your blog and Instagram name?
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What resources did you use to start out?
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What’s one mistake you did early on your content creation career?
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When’s one thing you think you did well or did right early on your career?
For the rest of the Tomi's interview and story, listen in!
Follow Tomi's blog: https://www.goodtomicha.com/
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Today we’re going to be sharing a few ways to reach new Instagram followers. If you’re feeling stagnant on Instagram or you’re just getting started and you’re looking to build a community, this podcast episode is for you.
Tip #1: Test out new features on Instagram (like Instagram reels)
If you want to hit the explore page and reach new audiences, we recommend testing out new features Instagram rolls out. Reels doesn’t have to be over produced. You literally could create a 15 second video of your outfit, a meal that you’re about to eat, or a new place that you’ve explored.
Tip #2: Collaborate with other content creators
Here are a few ideas to collaborate with other content creators:
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Go Live with another content creator and talk about a shared topic or niche
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Do a fashion or style challenge: where you style the same item but in different ways. You can cross promote your photos/videos on Instagram stories
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Do a photo shoot challenge: where you come up with a creative concept together and share your own version of it + cross promote
For the rest of the tips, listen in!
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We're kicking off the holiday season with a holiday photo shoot bucket list! If you're looking to create holiday content soon, here are a few ideas you can create.
Holiday Photo Shoot Idea #1: Cozy up in your car
Whether you head out on a winter adventure or just pose in your driveway, you can create a cozy set up at the trunk of your car!
Holiday Photo Shoot Idea #2: Under the Christmas Tree
You can pose with your presents, wrapping paper, and ornaments.
Holiday Photo Shoot Idea #3: Holiday flat lay
Lay down with your bestie, your favorite holiday props, and pose!
Holiday Photo Shoot Idea #4: Baking cookies
You can grab cookie dough from the store, festive cookie cutters, and some flour for this holiday photo shoot idea.
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Today we’re going to be sharing a few tips on how to find brands to work with as a micro-influencer.
Before we share the different ways to find brands to work with, we recommend creating a dream list of the brands you’d love to work with in the future.
Think about your niche (or niches) and think about the brands that would align with your personal brand and your audience.
Why should you first create a list of brands that you’d love to work with?
· You start to do some research on what brands would fit your brand and your audience
· You start to figure out what type of brand partner you want (small brand, start up brand, establish brand)
· You start to think about what everyday brands you use in your life and the brands that you love
The tips we cover in this episode include:
- One way to find brands to work with is to join influencer networks.
- You can pitch a brand directly.
- You can find brands to work with by leveraging your influencer work.
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Last month, Emma announced that she decided to take content creation full-time. In this episode, Emma answers:
- What led you to decide that it was time to jump into content creation?
- Did you apply for any jobs or did you know that you should just focus on Emma’s Edition?
She also shares how she was financially, emotionally, and mentally ready to take Emma’s Edition full-time:
- She had met my 2019 financial goal of building a 6-month emergency fund
Her side hustle (blogging) had allowed her to turn my 3-month emergency fund into a 6-month emergency fund.
When she received that lay-off noticed, she knew she was going to be financially unaffected. she had automated my savings and she had a financial safety net to fall back on if needed.
- She had paid down my student debt (I have $8,600 to go woo!)
She graduated in 2014 with $30,000+ in student loans. In the beginning of 2019, she still had $19,000+ of student debit I needed to pay off.
She paid off just around $10,400 over the last year and half. She's confident that she can still work towards paying down my student debt – even with just her blogging income.
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Today we’re going to be sharing 5 blogging goals you can set for yourself. If you’re wanting to set new goals for your blog, brand, or business on social media, this podcast episode is for you.
Blogging Goal #1: What do you want to do for your audience?
How are you going to deliver value to them?
How are you going to inspire them, motivate them, or educate them?
If you have hopes of turning your blog or Instagram into your full-time career, you have to put your audience at the forefront. A lot of people miss that a lot of content creators solve a problem, provide information, or entertain their audiences. If you haven’t defined what you’re doing to do for your audience, that should be your first blogging goal you set.
Blogging Goal #2: What skills do you want to learn as a blogger?
Content creators, bloggers, Instagram/TikTokers, YouTubers, and more wear many different hats.
If it’s truly your long-term goal to take content creation full-time, what skills do you need to learn to get there?
Here are a few skills you might want to set goals for:
· How to negotiate with brands
· How to edit photos using photo shop or Adobe Lightroom
· How to edit videos
· The basics of SEO
· How to utilize Pinterest
· Writing/editing skills
For the rest of the tips, tune into the episode!
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Did you know that you can get a brands attention as a micro-influencer? You don’t need 100,000 or even 10,000 followers to get a brands attention. If you’re looking to get your favorite brand’s attention, this podcast episode is for you.
Here are a few tips to help noticed by brands as an influencer:
1 Come from a clear point of view
There’s millions of users of Instagram which means there’s a TON of content being posted and shared on a daily basis. If your goal is to get noticed by brands as an aspiring blogger, you have to figure out how you’re going to stand out.
Our biggest piece of advice is to clarify your point of view is to start with a mission statement.
Tip #2: You should already be a fan of the brand
Over the past few years, we’ve learned that brands want to work with you if you’re already wearing or using their products and services.
Brands love it when you’re already sharing what products you use or wear the most. It makes it easier for them reach out to you because they know your audience is used to seeing you talk about their brand and product.
If you’re truly a fan of the brand, you should also be:
· Tagging them on Instagram
· Using their branded hashtags
· And engaging on their account
For the rest of the tips, tune into the episode!
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Today we’re going to be sharing a few tips to help you write great Instagram captions. If you get frustrated writing captions or you’ve been feeling stuck and you aren’t sure what to write, this podcast episode is for you!
Tip #1: Use captions to build your relationship with your audience
One of the most important reasons why you shouldn’t take your captions for granted is because every caption is an opportunity to build a relationship with your audience.
A few Instagram caption ideas you could try on your account are:
INTRODUCTION TYPE CAPTIONS
In these types of posts, you share with your followers a little bit of who you are, what you do, where you live, etc.
2 TRUTHS AND A LIE
Personally, I remember playing 2 truths and a lie as an ice breaker in group events. This is also a great ice breaker between you and your audience. It gives your followers a chance to engage by trying to identify which is the lie.
ASKING FOR RECOMMENDATIONS CAPTIONS
I’ve learned over the years that people genuinely enjoy sharing what they know or how they could help you. Every time I visit a new city, I always ask my audience what I see/eat/or should do in the city.
Tip #2: Share a teaser of your blog post or video
If you’ve taken the time to write a blog post, share a teaser of that blog post in your Instagram caption. Sharing a preview to your audience will level set their expectations.
Your audience will know what they’re going to see when they click the link in the bio to read your blog post. This is also one way to repurpose the content you’ve already written and save time!
For the rest of the tips, tune into the episode!
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If you’re a blogger or influencer trying to figure out how to work with brands, we’re sharing 5 tips that can help you on your next brand collaboration.
Tip #1 Ask Clarifying Questions
Before you jump into a brand collaboration, don’t be afraid to ask the brand clarifying questions. Sometimes brands share the required deliverables, but there’s other important information you need to know before you agree to the campaign.
Here are a few questions to ask brands:
· What is the timeline for this campaign?
· When are you expecting posts to be published?
· How does the brand intend to re-use the content I provide?
· Will the brand be re-using these images on social media, website, and other marketing materials?
Tip #2 Understand the Brands Goals
If the brand hasn’t shared their goals with you in the initial or first few emails, don’t be afraid to ask what their goals are.
Some brands are looking to improve brand affinity, some brands are looking to build awareness for new product line, some brands are trying to build brand recognition, and some brands just want sales.
Tip #3 Understand the Creative Brief
In some brand collaborations, brands will provide a creative brief. A creative brief is a document (sometimes one page and sometimes it’s 10 pages) that states how the product should be shot, in what lighting, and in what style the photos should be in.
For the rest of the tips, tune into the episode!
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Today we’re going to be talking about how to overcome feelings of discouragement about growing your blog/Instagram/ or other social media channels. If you’re feeling down about not growing on social media, this podcast episode is for you.
Tip #1: Stop Focusing on the Daily NumbersYou CAN’T let daily metrics get to you. You are worth more than your following number and your engagement rate. The number of likes and comments doesn’t determine your value – you are a WHOLE HUMAN BEING.
Tip #2: Outline Your Short Term & Long Term GoalsWhen you write down your short term and long term goals, you define your success criteria and what you’re working towards that month or year.
Tip #3: Create When You Feel Inspired – Don’t force yourself to create if you aren’t inspiredIt’s way too difficult to try to write, take photos, and create content when you’re feeling down, discouraged, or frustrated.
If you’re feeling stuck but you want to create new content, take a step back and take a break. Do something fun, hang out with friends, take your mind off your tasks.
We share a few other tips to help you overcome feelings of discouragement in this episode!
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We share a few negotiation tips and a preview of Emma's very first course: How to negotiate (paid) brand collaborations.
We share:
Emma's purpose in creating this course - Her goal is to help other bloggers and influencers not be afraid to negotiate, have to confidence to ask brands to be paid, and the tools (email templates) to negotiate their next brand campaign.
Who this course is for:
- Influencers and bloggers trying to figure out how to work with brands.
- Influencers and bloggers trying to figure out how to ask for money.
While accepting gifted campaigns helps build a relationship with a brand, if you have hopes of turning your blog or Instagram into a profitable business, you have to learn how to negotiate with brands.
What can you expect in this course:
- 11 email templates
- How to turn that gifted campaign into a paid campaign
- How to accept a gifted campaign
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How to reply to a brand when they ask “are you interested in working with us?”
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Bonus content
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A pitch template - if you're pitching brands for the first time
- Tips on negotiation & pricing
- 3 real life email negotiations
We also share 3 negotiation tips in this episode!
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Now that it’s September, it’s a perfect time to start planning out your fall photoshoots.
So this week we are going to be sharing our fall photoshoot bucket list! We are giving you 10 fun fall photo ideas to try.
Idea #1: Pumpkin Patches
We also recommend trying these 8 photo poses while you are there:
1. Sit on the pumpkins
2. Hold the mini pumpkins to cover one eye
3. Hold the pumpkins up with your friend
4. Put a mini pumpkin on your head
5. Walk through the pumpkin patch
6. Grab an apple cider
7. Hold hands at the entrance
8. Put one boot up on a pumpkin
Idea #2: Apple Picking
While you’re there we recommend these poses:
- Hold a basket of apples (make sure you are prepared to purchase these if you’re
- touching them!)
- Hold an apple up to your eye
- Skip through the rows of apples
- Once you’ve purchased the apples, take a bite out of them!
Idea #3: Drink a PSL (or your favorite fall drink)!
Our question of the day comes full circle! Snapping a cute photo with your favorite fall drink is such a fun fall photoshoot idea, and the best part is that if you get a warm drink you’ll have something to warm up your hands.
Listen in for 7 more fall photo shoot bucket list ideas!
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This week we’re going to be sharing a life update! We’ve had this podcast for over 6 months now and we’ve realized that we’ve shared tips, tricks, and lessons, but haven’t really gone into life updates. We’ve spent a few minutes sharing some life events during our questions of the days, but we thought it would be fun to go in depth with a few things happening in our lives.
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This week we’re going to be sharing a few mistakes we’re seeing aspiring bloggers and influencers make. We’ve personally made some of these mistakes so we want you to be aware and learn from these mistakes so you can focus on growing and establishing your brand.
Mistake #1: Spending money on courses when they haven’t started a blog a yet
In 2020, there’s a massive amount of online courses you can take about how to pitch to brands or step up your Instagram game.
While all of these courses can be helpful to your journey, they may not be the right thing to focus on if you’re just getting started.
You probably could take a new course about Instagram or blogging every single week for a year – but until you actually launch your blog, you can’t apply any of this information you’ve learned.
If you want to start a blog in 2020, you must start a blog. If you want to start an Instagram account or TikTok, you must start an account on those platforms.
Mistake #2: Focus on making money when they haven’t made any content
Blogging can be a great side hustle or full time job that earns you money – but this does NOT happen overnight. This takes time. Just because you change over to an Instagram business account and launch your website doesn’t mean that people will start flocking to your website and driving up your page views and engagement.
If your ultimate goal is to make money with blogging, you have to create content, build an engaged audience, and understand how to work with brands.We personally recommend building up at least 6 months’ worth of content before you start asking for money from brands.
Mistake #3: Getting caught up and frustrated in the follow/unfollow game
This is NOT a productive way to spend your time as a blogger and content creator.
What other people do with follow/unfollow does NOT affect your ability to create content or engaged with your audience. Instead of getting caught up in the F/UF game, you should focus on meaningful content to your audience. You should focus on increasing your blog traffic and figuring out ways to cross promote your blog on Pinterest and Twitter.
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Today we have a guest on the show: Lindsay from @anchoredinelegance and www.anchoredinelegance.com. Lindsay is a news anchor turned content creator. Lindsay is going to be sharing a few tips on how to pitch and land media coverage for your brand and business.
So if you’re interested in gaining media exposure and what to learn what to include in your pitch, this podcast episode is for you.
Who is Lindsay?
Lindsay is as news anchor, turned content creator and higher education communicator. By day, she works for Purdue University – by night, she works on her blog (Anchoredinelegance.com) which is both her side hustle and passion project.
Lindsay was a news anchor and reporter for more than 10 years, working at TV stations across Wisconsin and in Michigan. She found her calling when she started anchoring morning shows.
We ask Lindsay:
What is the value in landing media coverage?
Lindsay shares with us:
1) Increased exposure/brand awareness: The morning news, the radio, and other media opportunities are platforms to introduce yourself and your brand to new audiences. If you can offer them something of value, appear credible and friendly, you can easily convert these viewers/readers into loyal followers.
2) You are building increased credibility as an expert: . If you can demonstrate an ability to speak with authority on a given topic (e.g. offer/link to examples of other successfulmedia appearances), journalists are much more likely to accept your credentials and frame your comments as “expert”. Your audience will feel the same.
3) It helps your SEO – Backlinks help build your SEO game! Earned media, like a TV guest spot, can be huge for bumping up your Google search ranking.
What do you pitch to media outlets like the news or radio?
Lindsay answers:You need to teach the audience something, help them solve a problem, share insight on current trends, or come at a topic from a unique angle.It should be timely and relevant to the season. It should also be clear and brief.
We also ask and answer:
- When should you pitch?
- What do you need to include in your pitch?
- Who do you address your pitch to?
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Why is it important to repurpose content across your social media platforms?
If you’re working a full time or part time job, if you’re going to school, if you’re raising a family, and you’re trying to build your brand and business, you probably don’t have endless hours of the day to create content. Learning how to repurpose your content across your social media channels will help you save so much time!
Besides saving time, it’s also important to repurpose your content because if you’re on different platforms, you’ll reach different audiences. You should be sharing who you are, what you do, what value you provide across all your platforms.
Here are a few ways to repurpose your content across Instagram, your blog, and other social media platforms:
1. Reshare TikTok Videos on IG Stories
If you’re looking for ideas for IG story content, try reposting your TikTok videos to Instagram stories. TikTok makes it really easy to reshare your videos to IG stories.
Resharing TikTok videos can drive conversations in Instagram stories. It’s also a fun way to change up your IG story content.
2. Cut up blog posts to create Instagram captions and other social copy
If you’re writing a full blog post, you’re already writing your future Instagram captions. Don’t be afraid to take one tip or lesson you shared on your blog posts and edit that into an Instagram caption.
You’ll save yourself time and energy by repurposing your blog posts content into Instagram captions, tweets and Facebook posts.
3. Repost your Tweets on Instagram (in-feed)
If you’re looking to fill your feed with a mix of photos, videos, and visual content, I recommend reposing your Tweets to Instagram.
- Pin TikTok Videos on Pinterest
TikTok is the newest platform we've both added to our social media channels. Videos can get pretty time intensive to film and edit so we want to make sure we repurpose the TikTok videos we create.
How to pinned TikTok Videos to Pinterest:
- Save your TikTok video to your phone and manually uploaded the video to Pinterest as a pin.
- You'll write the pin description and also copy and pasted the original TikTok video URL – so if a person clicked on the pin, they could open up your TikTok page.
- Then you pin the TikTok video to one of your Pinterest boards.
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In this episode, we dive into email communication. If writing emails feels daunting to you or if you’re trying to get a brand or person’s attention via email, this podcast episode is for you!
Email Tip #1: State your purpose in your subject line
If you’re a blogger or influencer trying to pitch a brand for a potential collaboration, state your purpose with a verb. Here are a few subject lines I’ve used in the past:
· “Requesting a Brand Collaboration: Brand Name x Emma’s Edition”
· “Instagram Collaboration Request: Brand Name x Emma’s Edition”
Social media managers, marketing managers, and public relations agencies are running various campaigns at different times. You can help make their lives easier but stating why you’re reaching out in your subject line.
Email Tip #2: Make your email readable
Most people (including PR agencies and brands) skim their emails. Many people also read their emails on their phones. You have to make your email easy to read and easy to skim. Writing in long paragraphs doesn’t make your emails easy to read.
Email Tip #3: Use bullet points
Bullet points are effective to sharing dates, options, and break down ideas. For example, if I’m trying to schedule a time to speak with a brand or PR agency, here’s what I would include in the email:
“May you please let me know if this time/or date would work for a phone call?
· Friday May 22nd at 2pm
· Monday May 25th at 3:30pm
· Tuesday May 26th at 4:00pm”Email Tip #4: Keep paragraphs short
If you are using paragraphs in your emails, I’d recommend keeping those paragraphs 3-5 sentences. It helps to envision what 3-5 paragraphs looks like on your phone. If you send yourself a draft of the email, you’ll be able to see how long it looks on your phone.
We share 4 more tips to help you with emails!
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If you are just getting started with your blog, Instagram, or social media accounts, this podcast episode is for you.
Here 8 tips for new bloggers and influencers:
1. Define your purpose
If you’re just starting out or have recently started a new blog or new Instagram, I would recommend taking the time to define why you’re starting you’re platform.
· Are you passionate about cooking healthy meals at home on a budget?
· Are you wanting to share your financial expertise with other women?
· Are you excited to share what drug store make up products are the best?
**2. Create a clear point of view
Creating a clear point of view helps your audience understand what type of content they can expect from you.** It also helps your audience understand what type of content they can go to you for.
3. Choose a channel that works with your communication style
- If you’re comfortable taking photos, maybe you should start an Instagram.
- If you love writing, you should start a blog.
- If you’re not comfortable speaking in front of a camera but want to be conversational with your audience, I would recommend starting a podcast.
- If you’re comfortable speaking on camera, start a YouTube channel.
We highly recommend thinking about what sounds most fun to you and what your strengths are.
If you choose a medium that DOESN’T fit your communication style, it’s going to be difficult to show up every day.
We share 5 more tips to help new bloggers and influencers get started on their journey!
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If you're just getting started with Pinterest, this podcast episode is for you! We share 8 Pinterest tips for beginners.
What is a Pin?Pins are photos, videos, and stories that you can bookmark and save on Pinterest.
What is a board?A board is where you save all your pins. You can name your boards and arrange them on your profile. Some people create “home inspo” or “style boards. Some people also use Pinterest to create their “wedding” boards to collect their ideas for their weddings.
Why is Pinterest important?Pinterest is another platform, like Instagram and TikTok, to help you grow and build your brand. Depending on your brand’s goals (like driving traffic and awareness to your website), Pinterest can be a powerful tool.
A few Pinterest tips we share in this episode are...
Tip #1: First, you need to connect Pinterest to your blog.
If you have a blog and want to make it easy to pin your images to Pinterest, you need to connect Pinterest to your blog.
Tip #2: Convert Your Pinterest Profile to a Business AccountWe specifically use the analytics to see which our top performing pins are.
Tip #3: Commit to Pinning Every Photo from Your Blog PostOne thing we'v learned about Pinterest is that Pinterest loves fresh, original content.
We share 5 more tips in this podcast episode!
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Pinterest: @madcrayy
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Are you looking for ways to increase your engagement on Instagram? In this podcast episode we share share few ways to increase your engagement on Instagram.
We’ll be talking about how much time we spend on the app and different tactics we use to make sure we use our time wisely.
Here are a preview of the tips we share in this podcast episode:
Tip #1: Evaluate how you are currently spending your time on Instagram
- Check how much time you’re spending on the app.
- You can click on “Your Activity” and see the average daily average you spend on the app.
- Next, observe how you’re spending your time on the app.
· Are you passively scrolling?
· Are you searching through the explore feed?
· Are you setting time aside to engage with your audience?
Tip #2: Figure out how you add value to your audienceA lot of people think that you have to post content (photos, videos, and captions) consistently. While that’s true, you also have to post content with value.
Tip #3: Spend 30 min engaging after you publish a photo
If you’re looking to build a community and an engaged following on Instagram, please don’t post and ghost. Your content should spark some conversation or some action.
We share 5 more tips to help increase your engagement on Instagram!
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Meet Austen! She's the Beauty Content Director at Jumprope and blogger at Keep Calm & Chiffon.
Austen shares her career path through the magazine industry as well as her year and a half as a freelancer and writer. She decided to launch her blog in 2012 and her YouTube channel in 2017. Austen discusses the different niches she tested on her YouTube channel. She also discusses how she became the Beauty Content Director at Jumprope.
Jumprope is an app that helps creators create How-to videos for YouTube, Instagram, and more.
In addition to Austen's career experience, we dive into how to get started with creating videos for your brand, business, and social media accounts.
During our Q & A with Austen, we ask her:
- How would you prepare for your very first video?
- What tips do you have for speaking to the camera?
- What is a voiceover? What is b-roll?
- How much time does it take to film a 15 second - 30 second - 1 min - 5 min video?
- What equipment do you need to get started with videos?
- What equipment do you need to get started with videos?
- What’s one thing you had wish you’d known before you stated creating videos?
- What are your thoughts on TikTok?
Follow Austen on Instagram: https://www.instagram.com/austentosone/
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Meet 10 content creators of color who inspire us to create, embrace color, and positivity!
- Color Me Courtney:Instagram: @colormecourtneyBlog/YouTube: www.colormecourtney.com & @ColorMeCourtney Why we love her:* One of our favorite things about her is her monthly color series.
-
Another reason why we love following her is because of her #colormeclassroom series.
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Janea BrownInstagram: @jnaydaily
YouTube: jnaydailyWhy we love her:* She has a great eye for interior design and loves plants. -
BrittanyInstagram/Twitter: @itsbrittanybright @theinfluencerleague
Blog: https://bebrightdaily.com/Why we love her:* She’s a part of the Influencer League – which teaches influencers how to maximize their influencer. -
She works on executing influencer campaigns for Fortune 500 companies.
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LesInstagram: balancedles
Podcast: balancedblackgirlpodcastWhy we love her:* In 2018, Les pivoted to use her platform to talk about her experiences as a Black woman in health & wellness. -
JasmineInstagram: @jasminekatrina
Blog: https://jasminesweet.blog/Why we love her:* Jasmine is style and career goals. You can see her passion for life! -
Ribicca Instagram: @iamabyssinia
Blog: https://amromenor.com/blog/Why we love her:* Ribicca was the VERY FIRST blogger Emma met. She has amazing travel content! -
JordynInstagram: yourpaljordyn Blog/YouTube: https://www.yourpaljordyn.comWhy we love her:* You can see Jordyn’s enthusiasm and optimism through her feed.
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TomiInstagram: goodtomicha
Blog: https://www.goodtomicha.com/links/Why we love her:* Her smile lights up her entire feed and she's got great style. -
The Yusufs – Nasteha & NuniInstagram: theyusufs
Blog/YouTube: http://theyusufs.com/Why we love them:* The Yusufs are probably one of our favorite fashion and style accounts. -
Kherington Instagram: currentlykherington
Blog: https://currentlykherington.com/Why we love her:* She shares content strategy and social media tips
Emma and Maddy give into 3 challenges they've face building their brands:
- The comparison game
- Figuring who they are as a content creators
- Figuring out how they were going to deliver value to their audiences
Challenge #1: The Comparison Game:
Emma & Maddy discuss how they've battled with feelings about not growing fast enough and how they stop that narrative. Emma opens up about owning her path and reflecting on her previous goals that she's set for her corporate and creative career.
If you're feeling frustrated and know you want to stop comparing yourself to others, Maddy shares a few questions to ask yourself like:
- What has your career, personal, and creative path looked like?
- What goals did you set last year? Last 3 or 5 years?
- How do you define success?
Challenge #2: Developing a clear idea of who we are + what type of content we’re going to createChallenge #3: Delivering value to your audienceFollow Emma on Instagram: @emmasedition
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Kt. McBratney, the Chief Brand Officer and Co-founder of OwnTrail joins us to share her career journey plus a few tips on brand positioning.
Kt. shares with us how she wanted to pursue a career in storytelling. She discusses how she started as marketing specialist at the Omaha Zoo out of college and her career goals of reaching the C-suite. Kt. became a chief marketing officer in 2016.
Kt. also discusses how her and her co-founder Rebekah Bastian met. Together they launched OwnTrail in February 2020. OwnTrail is a platform for self-guided mentorship that is powered by community and driven by data. "OwnTrail was founded for womxn to share their life journeys, find inspiration and solidarity from the unique paths of others to then blaze their own trail and inspire others."In this podcast episode, we also ask and have Kt. answer:
What is brand positioning?
- Where does your brand sit in the eyes of your audience or customer
- Where does your brand sit in relation to the rest of the landscape
- Research & experimentation
- And Emma & Maddy apply these points to the influencer world
Why is brand positioning important?
For someone who is just starting out, what guiding questions would you share to help them figure out to position their brand?
How does a SWOT (strengths - weaknesses - opportunities - threats) analysis help you with brand positioning?
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Are you looking for tips to set up an indoor photo shoot at home? Here are the 7 steps to set up an indoor photo shoot:
Step 1: Pick a location in your home
- Emma and Maddy share how they're both in one bedroom apartments.
- Emma shares how she moves her living room around to set up a backdrop.
- And Maddy discusses how you can use your bathroom as a photo shoot location.
Step 2: Clear, even lighting
- Maddy talks about how she shoot near a natural light source like a window but she also shares how she's used a ring light for an indoor photo shoot.
Step 3: Use a tripod or even surface to put your camera on
- If you don't have a tripod, you can use a stack of books or a coffee table to put your camera on.
Step 4: Set up remote shooting or self-timer
- Emma shares how she downloaded the Canon M50 app for remote shooting and it’s changed the way she takes photos!
Step 5: Gather your props
Step 6: Pick out your outfits/accessories/shoes
Step 7: Shoot!For more indoor photo shoot ideas you can also check out Maddy's posts:
https://madcrayy.com/at-home-bathroom-photoshoot-ideas/
https://madcrayy.com/15-indoor-photoshoot-ideas/
https://madcrayy.com/easy-photoshoot-ideas-fruit-edition/
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Emma and Maddy share a list of 10 common household items you can use as props. We’re all spending more time indoors so we thought it would be fun to share prop ideas you can use for your at home photo shoots!
Here are a few props we share on this episode:
- Mirrors
- Pillows
- Bedsheets
- Magazines and books
- and more!
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Are you feeling stuck about generating new content ideas? You aren't alone!
Emma and Maddy also hit writers/creators block every so often. Emma always hits a creative block after the holiday season through mid January. Maddy shares how she doesn't fight when she stumbles upon a creative rut. But when Maddy does hit a moment of inspiration, she leans into her inspiration and bulk creates her content.
If you're looking for new content ideas, here are 5 questions that can help you get started.
Question #1: What content (photos/videos/captions) does my audience respond to?Emma and Maddy share how looking at their Google and Instagram analytics gave them the insight on what type of content their audiences were responding to. Emma shares her best practices on looking at analytics and finding the insights from those metrics. Maddy and Emma also share their top Instagram posts of all time.
Question #2: What are other people in your in my industry doing?
Both Maddy and Emma share how looking at what other content creators are doing during this time at home as been really helpful for inspiration and ideas.
Question #3: What are my favorite things about my niche? Or lifestyle?
If you’re able to identify what you enjoy about your niche or lifestyle, it makes content creation so much easier.
Question #4: What products or experiences do I want to review?
There are some content creators out there who only do reviews. Their blog posts, videos, and photos are all focused on reviewing their niche.
Question #5: What current events do I want to discuss?
Maddy and Emma both discuss how they've talked about the global pandemic in their blogs and Instagrams.
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In part 2 of Regan’s interview from Coastline Creatives, we answer:
- How do you find a manager as an influencer?
- When is it the right time to bring on a manager?
- What does a manager specifically look for when potentially taking on an influencer?
- What performance metrics are brands looking for?
Regan shares how important referrals are to the influencer industry – especially if you’re looking for a manager. Instead of using Google search to find a manager, she recommends reaching out to an influencer you admire to see if they're managed.
Regan shares her perspective on when it might be the right time to bring on a manager as an influencer. She recommends asking yourself the questions:
- Where am I located? Are you located in a mature market Like New York or LA? Or are you located in a secondary tertiary market like Seattle?
- How much work am I getting?
- How much time do you have?
- What would bringing on a manager do for you?
Additionally, she expands on what managers might look for in content creators. She shares what type of red flags she looks for as well as the performance metrics an influencer brings.
Follow Regan on @venturetravelist and @coastlinecreatives
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In Part 1 of this interview, Regan shares with us her personal journey on how she got into the influencer world and owning her own business.
She attended Northeastern University where she studied criminal justice and minored in business and international relations. She shared her early career experiences at the Ocean City Police Department, the attorney general’s office, as well as supporting a state senator for Massachusetts and Virgin America. Regan shares how she discovered that entrepreneurship is in her DNA.
Regan discusses her life changing moment when she experienced the Boston Marathon bombing. She was at the finished line when the bombs went off. She decided to take a pause on her life, travel 3 months throughout Asia, and start her blog Venture Travelist.
Regan also explains how she started taking photos for influencers in Boston after she got back from Asia. She worked and photographed a major Boston blogger for 18 months. Regan shares how grateful she is for that open hand she was given into the influencer world.
Regan describes how she started Coastline Creatives. Her company Coastline Creatives runs digital marketing campaigns for clients as well as manage influencers. Her agency helps influencers get paid brand deals, speaking engagements, ideate different types of content, and understand best practices on social media platforms.
In part 2 of this interview (will be released next week), we’ll be answering questions like:
· What are the benefits to bringing on a manager?
· How can content creators go about finding a manager?
· When is it the right time to bring a manager?
Follow Regan on @venturetravelist and @coastlinecreatives
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Introducing the Content Creatives Podcast very first podcast guest: Tori from Her First 100K!
Tori is a financial coach, speaker, and writer. Tori met her goal of saving $100,000 before age 25. She's been nationally recognized as a millennial money expert. She's also been featured on Good Morning America, CNBC, Forbes, and more.
In this podcast episode, Tori shares how she built, pivoted, and rebranded to Her First 100K. She first started a blog Victori Media alongside her corporate job in 2016. She originally shared her life as a millennial woman as well as her professional experiences as a 22 year old manager responsible for marketing at a 5,000-person company. After a few years, she realized that personal finance and money were going to be what she talked about.
Tori explains how she rebranded and picked out “Her First 100K” as well as how she’s used media and pitching herself to rapidly build her brand. Not only does Tori share what she’s outsourced to help her run her business, but she also discusses how she picked one social media platform to focus on. Tori reveals when she knew it was the right time to leave her full-time job and take Her First 100K full-time.
You can find Tori at https://www.herfirst100k.com/ on Instagram @herfirst100K
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What does in-source and out-source mean for your brand and business? What do Emma and Maddy in-source and out-source?
Emma and Maddy define what in-sourcing and out-sourcing mean. They share how content creators and businesses can perform tasks and functions either within or outside their business.
Maddy shares how she recently out-sourced pitching and negotiating with brands by hiring a manager. And Emma shares how she started Emma’s Edition with the intention to out-source and hire a photographer. Both Emma and Maddy share why they chose to out-source these things for their brands and business.
Additionally, Maddy and Emma dive into various functions and tasks you can choose to in-source and out-source for your brand and business:
· Photography
· Pitching/Negotiating (hiring a manager)
· Editing (copy, blog posts, captions, etc.)
· Engaging
· Search Engine Optimization (SEO)
· Accounting/Finances
They also share a few guided questions to help you decide whether or not you should decide to in-source or out-source these tasks.
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Introducing a new segment of the Content Creatives Podcast: Emma Explains.
In the first segment of Emma Explains, Emma shares four business concepts to apply to your creative passions. She brings in her lessons and experiences from business school and her corporate career in aerospace.
She discusses the importance of goal setting as well as why you should also track your goals. Maddy and Emma share how they’ve personally tracked their financial goals for their blogs and businesses. Emma shares how she set her goals to learn how to use Pinterest in 2019. By the end of 2019, Emma hit her annual goal of driving 1 million monthly views on Pinterest a month. She breaks down how she sets her annual, quarterly, and monthly goals.
Emma breaks down what variable costs vs. fixed costs. She defines what fixed and variable costs are and gives examples of what those costs could look like. Emma shares how she tries to limit her variable costs – like shopping each month.
Additionally, Emma and Maddy breakdown business terms like:
· Net Profit: Gross Profit – Expenses
· Net 30 or Net 60: Payment
· Exclusivity
· SOW (Statement of Work)
And how these terms could apply to your business or creative passions. They share how you can negotiate the terms of net 30/60/90 payment terms, exclusivity, and the statement of work. Emma also shares a tip on asking brands to be specific about exclusivity terms.
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How do you create content on a budget? How do you save money on props or clothes?
Emma first shares why you should set content creation or marketing budget. If you’re starting to take content creation seriously for your personal brand or business, you have to think about how much you’re willing to spend on tools and production cost. Depending on your budget, you might pick and choose different things to spend or splurge on.
Maddy and Emma dive into tips on saving for photography, clothes/shoes/accessories, and props.
If you’re at a place where you aren’t hiring a professional photographer, you can reach out to a blogger friend to take each other’s photos. You can also reach out to friends and family to see if they would be open to helping you take photos.
In regard to cameras, Maddy recommends exploring camera rentals in your city or college (if you’re a student). Maddy also suggest checking out Costco or Amazon for DSLR bundles if you’re just starting out. She also recommends researching if these retailers have payment options.
If you’re looking to save money with refreshing your wardrobe with clothes, shoes, and accessories, both Maddy and Emma recommend shopping secondhand. It’s great for the environment and it’s also great for trying out seasonal trends.
Thank you to @morgiesharmony for submitting this question on Instagram!
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What cameras can you use to create content? What free tools are available for Instagram stories or Pinterest fliers?
Maddy and Emma share the top 10 tools they use to create and organize content. They go in depth about the cameras they use and why they chose to purchase those cameras. Maddy shares what type of lens she uses for her Nikon D750. Additionally, they discuss the pros and cons of their cameras.
Emma shares how she uses Splice to create her Tiktok videos. She uses Splice to remove the original sound, cut the video, and upload still images. While Maddy uses Videoleap for her TikTok videos, IGTV, and Instagram stories. Both Splice and Videoleap are free apps to edit videos.
Both Emma and Maddy discuss how they use Flickr and Google Drive to organize their photos. Maddy shares that Flickr used to be a free resource, but now is a paid platform to bulk upload photos. Emma shares how she uses Google Drive to stay organized for long-term brand campaigns.
Maddy's camera: Nikon D750
Emma's camera: Canon EOS M50
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Maddy and Emma went to their first Create & Cultivate event last month in Los Angeles, California. They both share some of their favorite panels and moments during the conference. Both Emma and Maddy loved Antoni’s (from Queer Eye) panel as well as the Inclusivity Panel with Nyma Tang and Adrienne Bailon.
During the conference, Emma was surprised to learn that Maddy is an introvert. Both of them realized that they both were navigating Create & Cultivate together, but having different experiences as introvert and extrovert.
In this episode, they dive into 6 tips to help you navigate your next networking event. Maddy and Emma go in depth about introductions, what to wear, and how else you can prepare for networking events – whether you’re an introvert or an extrovert.
Maddy shares how important it is to set a purpose or intention before an event. Maddy shares how an intention can help her navigate the networking event. She also opens up about when she experienced a few “freak out” or panicked moments during Create & Cultivate.
Emma discusses what an elevator pitch is and what you should include in an elevator pitch. Both Maddy and Emma share how having your elevator pitch ready makes introductions and meeting new people much easier at events.
Both Emma and Maddy also discuss how and why they embrace active listening during networking events. Emma shares how being an extrovert sometimes prompts her to get excited as she meets new people but knows that leads to her interrupting in conversations. Practicing active listening helps Emma focus on the conversations. While Maddy discusses how active listening helps her get out of her head as an introvert.
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How do you get comfortable taking photos in public? What tips can you use to start getting comfortable taking photos outside?
Emma and Maddy share some of the most public places they’ve ever taken photos. One of them was shot next to a freeway and the other took photos in the middle of the Suzallo Library in the University of Washington.
If your easing into taking photos in public, Maddy shares that paying attention to when the sunsets and sunrises because shooting early in the morning and the end of the day allows you to avoid crowds. She also recommends shooting at off hours for popular tourist destinations.
Emma shares how she practices posing in the mirror and tries all of her outfits before she goes out in the photo shoot. She talks about the different things she’s done posing with a pleated skirt vs. jeans.
This question was submitted by @compasslanechic via Instagram. Thanks for asking a question Rachael on the Content Creatives Instagram account!
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How do you plan for a photo shoot? How do you find a photographer to take your photos? If you’re asking yourself these questions, this podcast episode is for you.
Emma and Maddy share the 6 steps in planning for a photo shoot. Maddy dives into the importance and the different details involved in laying out your ideas before the photo shoot. While Maddy uses a Trello board to capture her photo shoot ideas, Emma uses her planner.
Around the topic of photography, Emma gives insight on how to find a photographer to work with. Maddy shares how she and Sam (her fiance) has become her photographer and how she shows him what she’s envisioning for photos. Additionally, she shares a few tips on taking photos when your friend or significant other is acting as your photographer.
Emma explains to find photo shoot locations with Pinterest and Instagram. She shares how to organize future photo shoot locations. Emma also shares how she learned how to organize outfits for photo shoots - especially for photo shoot days where they’re visiting more than 3-5 locations.
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Emma and Maddy answer their first question submitted to the @contentcreativespodcast Instagram: "How do you balance a full-time job and create content for your passion?"
This question was submitted by @nikkagabrielle. Thank you Nikka for submitting this question!
Both Emma and Maddy open up about their full-time jobs. Maddy shares that her 9-5 job is in sales and how she initially found creating Instagram story content challenging. She shares her three tips on how she shoots batches of outfits, captures her ideas, and when she writes captions and blog posts.
Emma shares how she worked in different functions like sales, finance, and project management the last 5 years. She opens up how pursuing her master’s degree the last two years taught her how to be more efficient with her time. Emma shares when she plans out her month of blog posts and Instagram topics. She also shares how she carves out time to create content and how she stays organized with her planner.
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Who is Maddy and why did she start her blog/Instagram @Madcrayy? If you’ve somehow stumbled upon the Content Creatives Podcast and haven’t met Maddy yet through her Instagram or blog, meet Maddy!
Maddy is the co-host of the Content Creatives Podcast. In this episode, Maddy shares how she got started with photography in high school. Maddy shares her love of writing and her stint at songwriting. She also shares her college journey and both her and Emma find out they both were in the University of Washington Sales Certificate program.
Maddy opens up and shares when and how she started her Instagram. She also tells why she chose “madcrayy” as her Instagram/blog name and the story of her very first brand collaboration.
Emma also ask Maddy:
What is one of your biggest blog wins?
What’s one of your favorite photos you’ve ever taken?
Do you have any dream brands you want to work with?
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Emma and Maddy open up and share a piece of their stories on how they found their brands in the influencer world.
Maddy shares how she started out taking photos that were aligned to what she wanted to do on her platform. She shares her Instagram has evolved over the years with trends and how she drew inspiration from Tezza. She discovered that she had to embrace her own style and perspective. She found that her strengths of photography and editing helped her define and find her brand.
Emma shares how she started sharing her love fashion but realized she wanted to differentiate herself in fashion blogging space. She discusses how she wrote and shared career related topics for a year or two. And when and why she decided to pivot to sharing content creation tips – like blog tips and sharing the most Instagrammable places.
If you’re looking to create content online and start your brand, Emma and Maddy share 5 tips to help you get started in finding your brand. Maddy and Emma also share questions to ask yourself around exploration, trial and error, and defining how you want your brand to come across.
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Who is Emma and why did she start her blog Emma’s Edition? If you’ve somehow stumbled upon the Content Creatives Podcast and haven’t met Emma yet through her Instagram or blog, meet Emma!
Emma is one of the co-host of this podcast. In this episode, Emma shares what her mom told her after she told her mom that she either wanted to be a fashion designer or a writer when she was a little kid. She shares why she started my blog/Instagram Emma’s Edition during her senior year of college. Emma also reflects back and shares when a major brand first reached out to her to be a style ambassador.
Maddy also asks Emma:
What’s your favorite part of blogging?
What’s your least favorite part of blogging or your biggest challenge?
Who is Brandon and Boone?
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Hi! It's Maddy and Emma and we're excited to bring you the Content Creatives Podcast. Our mission is to empower creatives to discover, grow, and own their brand. We'll be sharing content creation tips like batching content, photography and posing tips, and planning for photo shoots.
This podcast is for any aspiring content creators, influencers, or small businesses trying to figure out who they are and what their brand is going to be in the online space. We are both Seattle bloggers and content creators excited to share the lessons we've learned building our brands in the influencer world.