Bootstrap Your Life: Recent Episodes
Oliver Cookson
SEASON 2 COMING SOON
Oliver Cookson is the founder of the world’s number one sports nutrition brand Myprotein®.
Starting out in a lock-up garage and an overdraft of just £500, Oliver bootstrapped Myprotein, selling it seven years later to The Hut Group as part of a total exit of around £350,000,000 in a cash and shares deal that saw him become a key shareholder and NED at The Hut Group.
In each episode of 'Bootstrap Your Life', Oliver answers business questions sent in from listeners, covering the tools and habits required for entrepreneurship. Touching on business acumen, self-esteem, perseverance, and the life lessons learned along the way, this 5* rated podcast is a must-listen for anyone wanting to lead from the front.
Read more at www.olivercookson.com
Timestamps:
2:45 - 10:30 - Making my first senior hires
10:30 - 12:10 - Making your people work well together
12:10 - 17:35 - The interview process
Timestamps:
1:50 - 2:36 - Why sales and marketing hires came last
2:36 - 5:20 - Advice for your early hires
5:20 - 8:10 - What makes a bad hire
8:10 - 9:30 - The danger in recruiting people too quickly
9:30 - 13:00 - The importance of passion in a hire
13:00 - 16:35 - What company culture should be focused on
Timestamps:
0:00 - 5:29 - Intro
5:30 - 8:27 - The importance of hiring
8:27 - 9:30 - Why you would hire and understanding yourself
9:31 - 15:07 - The first hires at Myprotein
Timestamps:
2:22 - 3:08 - An important announcement on the podcast
5:28 - 15:45 - Mental health in entrepreneurship part two
Timestamps:
1:25 - 3:00 - The customer referral system for Myprotein
5:35 - 13:10 - Mental health in entrepreneurship
Timestamps:
3:55 - 11:40 - The different ways I tested customer acquisition
11:40 - 15:00 - The fundamentals of customer acquisition
15:00 - 17:45 - How customer acquisition has changed over the years
17:45 - 25:00 - The best methods for acquiring customers today
Timestamps:
4:44 - 9:50 - How I got our first customers at Myprotein
9:50 - 11:23 - Why you should test paid search
11:23 - 18:12 - My best customer acquisition tactic
Timestamps:
1:45 - 3:25 - Why I’ve started to self-reflect at this part of my journey
3:25 - 5:05 - How I feel self-reflection can improve entrepreneurs
5:05 - 6:00 - How has self-reflection helped me in writing my book and creating my podcast
6:00 - 8:10 - What are my regrets in my career?
Timestamps:
1:24 - 7:52 - What are the key things an investor wants to see in a start-up and do you think investor funding improves the chance of start-up success?
7:52 - 8:34 - My advice on taking funding for startups
8:34 - 9:28 - Why I chose to bootstrap Myprotein
9:28 - 9:53 - What I’d have done if I did have investment for Myprotein
9:53 - 10:21 - What I would do If I was starting a business again
10:22 - 12:15 - My advice if you take investment
Timestamps:
0:48 - 1:35 - My background
1:35 - 4:11 - What the podcast is about
4:11 - 7:54 - Why am I doing this podcast?
7:54 - 9:17 - How I’m going to be adding value to you, the listener
9:17 - 10:11 - The importance of ancestry and legacy
Timestamps:
0:36 - 2:32 - What are your thoughts on the Health and Fitness sector after lockdown and how will health clubs and gyms manage with social distancing regulations?
2:32 - 4:43 - How has COVID-19 affected startups?
4:43 - 6:06 - How would Myprotein have coped during a pandemic?
6:06 - 8:15 - How will COVID-19 change business for the better?
8:15 - 10:15 - What are the opportunities for entrepreneurs as a result of COVID-19?
Timestamps:
0:33 - 2:00 - Is it still possible to succeed on a low startup budget or have all the rags to riches opportunities been done?
2:00 - 4:10 - Do you think Myprotein could be started today?
4:10 - 4:50 - Why now is a great time to bootstrap your business
4:50 - 10:23 - I’m thinking of starting a business, how do I do it?
10:23 - If I was to start a business with limited funds today, what would it be?