Swipe Up: Recent Episodes
Tyler Webb
A podcast about growing your brand on Instagram. Hosted by digital marketing freelancer, Tyler Webb.
I just wanted to give everyone the courtesy of a personal update. Work has gotten busy and some things need to be put on the backburner... this is one of those things. But after 51 episodes of Swipe Up, I'm really proud of where I'm ending this season.
See you soon!
A few weeks ago, Instagram's CEO came out with an IGTV explaining the new direction of the platform. He included several initiatives and features they're testing and rolling out.
Hear my take as a Digital Media Manager, and get all the takeaways that should matter to you!
Follow us on Instagram and connect with me on LinkedIn
Founder of TrendZ (Tik Tok marketing agency), Jimmy Slagle, and I catch on everything from pitching Tik Tok to businesses, to agency growing pains, to getting our start in sports theme pages and MORE!
Jimmy's LinkedIn
The MOF is how you bridge new eyeballs into high-intent purchasers, but very few of us build out the content for that stage with any intention. We can't keep calling anything that's not TOF/BOF "middle of funnel." There has to be some reason you're creating it, let's talk about what those could be...
All the things that frustrate me about social media including (but not limited to), people complaining about growing too slowly, choosing the wrong platform for the wrong objectives, not knowing your objectives, doing average things and expecting above average results, the fact that alpacas and llamas both exist (why aren't they the same thing?) - not really, but listen anyway :)
I spoke with an anonymous social media admin who manages accounts that total 1.5M+ followers and thousands of dollars in monthly revenue. He breaks down everything I ask him, from how much he charges, how he flips pages, where the theme page market is going and so much more!
I loved this conversation so much, we didn't get to everything I had to ask. Be on the lookout for another interview with him, and I hope you enjoy this as much as I do!
I run the social media for the American Association of Independent Baseball, which means I've been in an 8-month crash course about how to develop a social strategy for a professional league, build a team, and execute on creativity. I'm only getting started, but here's what I learned.
I'm back from vacation and I have some Instagram news to catch up on:
1) You can now hide likes, but is anyone going to do it?
2) Instagram E-commerce gets a boost, what does that mean for the platform's future?
3) Finally, Reels aren't AS bad anymore with new insights...
Hear my spiciest takes and more this week, and DM me questions for an anonymous IG Admin interview I'm doing next week!
I'm camping in Washington this week, so here's a clip from a recent interview I did with Myles Biggs on his show Unseen Work!
It's available wherever you listen to podcasts AND on YouTube -> https://anchor.fm/unseen-work
If you're a social media manager (or under the age of 30), you've probably been asked this question before.
If you're a business owner (or over the age of 50), you've probably wondered this exact thing.
It's a tricky thing, social media. There's no direct attribution, people are trying to charge hundreds of dollars to run it, and all for what? Some likes? Some comments? Some ... retweets?
Well, there's more to it than that. I'll break down 4 of the most impactful outcomes organic social can have on your business. If you sell social media services, listen up and take notes. If you are a business owner, listen up and take notes.
This stuff is important, and it can have a real effect on you ... whoever you are.
You just started a new Instagram page, or worse yet, you already have one but the engagement rate has been $h*t lately and you're losing followers...
Sound familiar?
I'm breaking down 3 ways for you to reverse course or start fresh and see a meaningful increase in your metrics!
I'm quite literally doing the same thing with one of my pages as we speak, so trust me when I say... this works.
This isn't clickbait... this actually happened to me.
In fact, there have been a lot of crappy things that have happened to me over the past couple of years that I haven't really shared.
Whether it be for fear of embarrassment or professional compartmentalization ... I've had my share of screw-ups and failures. But I want to share (almost) all of them now. Looking back on these things now, they're just dots on a map that have gotten me to where I am now.
Cheesy?
Sure, but I love being able to string together all the lessons I've learned in an attempt to reverse engineer how I got where I am today.
It may sound like hyperbole, but I honestly believe that the social media strategies and formats that you see being incorporated by many traditional brands and accounts are influenced by what theme pages are doing on social media.
Think about the Tweet-meme style format, the use of things like engagement groups, or even speaking in the first person... you can trace them all back to theme pages.
So I posit that if these sorts of theme pages have already been driving the strategies many of us social media managers incorporate, why not look to them constantly to see what new things they’re testing out.
Or better yet, why not act in a similar way they do (at least as it pertains to TOF content).
I go over all this and more in this week’s episode! Available now wherever you get your podcasts!
This is probably the most common question I get asked... and understandably so.
With new platforms coming out seemingly every day, it's hard to know which are worth your time.
For me it comes down to one simple litmus test:
Does the platform provide new or small users with the chance to reach fresh, organic, and relevant audiences at scale?
If it does, then it might be worth your time.
Take Tik Tok for example- the For You Page is entirely comprised of curated content from accounts that you don't already follow. So as a creator, that's a great opportunity for people that don't already follow you to see you.
On the flip side, Facebook probably isn't the best bang for your buck right now. Engagement rates are less than .1% (meaning your content is hardly getting shown to your own followers, much less potential new ones).
Try applying this to other platforms and features you know of, and let me know if you have any questions!
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Tyler’s Instagram ➞ https://www.instagram.com/tylerwebbllc/
Follow us on Tik Tok // @SwipeUpPodcast
Knowing what to post can be hard, positioning it within your brand's overall digital marketing strategy can feel impossible.
In this episode, I outline the concept of an organic social media funnel that I use to drive more engagement, increase impressions and inevitably make a revenue-positive impact for my clients!
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Tyler’s Instagram ➞ https://www.instagram.com/tylerwebbllc/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Listen to Finding Your Niche wherever you listen to podcasts!
https://open.spotify.com/show/1bMfKGGHbu8zepYnr3OuWc?si=P5Q84NeVS9qgTVHKz9uZ-Q
https://podcasts.apple.com/us/podcast/finding-your-niche/id1513604181
Check out Jake's podcast, Finding Your Niche ➞ https://open.spotify.com/show/1bMfKGGHbu8zepYnr3OuWc?si=FCTgrPMWTR2b-u9wpAQRAw
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Andrew Inserra, Co-Host of The Backpocket Podcast & Media Buyer at SocialWorks Digital
Andy's Twitter ➞ https://twitter.com/AndrewInserra
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
This week the boys talk something we've all felt: Social Media Anxiety You know that feeling you get that you're not doing enough on social media? Or maybe that you're doing TOO much. That feeling that your friends are judging you for posting about stuff you care about, that your content sucks or that other people are doing more than you? Cause same... Here's how we handle it.
This week the boys talk about Instagram accounts they've each been growing on the DL from scratch and the strategies they've used to already gain thousands of followers. Jordan discusses his page with over 3,100 followers called @starwarshyperspace and how he used follow-unfollow to get to 500 followers and then the strategies (hashtags, niche content and formatting) to grow to over 2,500 in just a few weeks. Tyler talks about a page he just started earlier this month called @micdupplayers, and how he's used follow unfollow to surpass 1,000 followers in just over 2 weeks and how he's using data from the page to fuel and project his growth.
This week, the boys talk about working as social media managers: 1. How to get inbound leads 2. Setting reasonable expectations with a client 3. To schedule content or not to schedule content 4. The battle over autonomy and control of an account 5. Simple for elevating the brand in the first day
This week, the boys have a GUEST!
We're joined by Tik Tok Expert - Trent Daniel Anderson!
We have been obsessed with Tik Tok these last 2 weeks (see our 2 most recent episodes on the platform) and we're stoked to have someone on who actually knows what they're doing.
Trent and his wife Sarah have grown their travel page to 282k+ followers & 10M+ likes. We tap into:
(1) The stigma of creating on Tik Tok
(2) The timeline of Trent's account
(3) The evolution of content on the platform
(4) How much money can you make
(5) The value of a Tik Tok following + So much more!
Chris Hau Video: (https://youtu.be/V14SSbJ3zAk) This week the boys break down their results from a week of creating on Tik Tok. That's it, that's the whole thing. Take a listen, sit and watch and see if inspiration strikes YOU.
This week, the boys break down Tik Tok: (1) People's social media consumption habits & screen time (2) How people are using Tik Tok (hint, it's a lot) (3) Tik Tok isn't made for us, it's made for everyone ... or at least for the South Asian Pacific (4) How to go viral (a definitive answer) (5) Some helpful tips from your friendly neighborhood Jordan We're also doing a challenge this week to see who can go MORE viral on Tik Tok... follow our progress on the app (@JordanLundell // @TylerMWebb) We'll break down the results next week!
Tik Tok Research Document
This week the boys break down their favorite tools and resources (mostly free, some paid) for creating and posting content. Check them all out:
(1) Video: Adobe Rush, Keynote, Splice
(2) Graphics: Canva, Mojo, Pinrest, Lightroom
(3) Posting: Hootsuite, Later, Apps4LifeHost
(4) Extras: Socialblade
This week the boys talk HASHTAGS... (1) What are hashtags even used for? (2) But I thought hashtags were dead? (3) Ok but then how do I pick hashtags? (4) Are all hashtags the same? (5) Jordan has a Star Wars Instagram account that's blowing up
This week on Swipe Up, the boys:
(1) Adapting your content for new aspect ratios
(2) The “Wild West” of vertical video
(3) An unsolicited tangent on thumbnails
(4) Tyler is addicted to relaying everything back to “levels of engagement”
This week on Swipe Up, the boys: (1) Talk about creating content for social and differentiating based on humor, flashiness, uniqueness and education (2) Engaging viewers of content on multiple levels (3) Posting content with multiple levels for engagement (how-to) (4) The value of allowing people to not watch the whole video
This week on Swipe Up, the boys: (1) Talk about why they (as white 20-somethings) also deserve a podcast (2) Explain who they are, but not too much so that you don’t get bored (3) Discuss LinkedIn and how to gain LinkedIn clout with young creatives and old cubicle workers alike (4) Learn how to use microphones (5) Tyler fills time at the end and begs you to listen next week