PR After Hours: Recent Episodes
Alex Greenwood
Your weekly cocktail of tips, news, and interviews about Business, Public Relations, Marketing, Management, Productivity, and more.
Sales and marketing expert Tom Mulligan from Sandler Training returns to discuss the importance of clear understanding as the basis for clear commitment in both personal and professional success.
He emphasizes the need for productive meetings that result in clear commitments and outlines the SVIC process (Summarize, Verify, Importance, Commitment) to ensure effective communication and follow-through. Tom highlights the significance of focusing on outcomes and establishing upfront contracts for future meetings.
Tom also addresses common challenges in sales, such as dealing with delays and deferrals, and emphasizes the importance of building rapport and trust with customers.
Listen to Tom's previous appearances, where we talk about Taking No for an Answer, Mastering Questioning Techniquesand Building Rapport.
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- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
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- Drop a buck in the tip jar here.
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- Contact Alex via email here.
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- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Erin Andrea Craske, a classically trained brand strategist and author of the book 'From Purpose To Profit: How to avoid costly mistakes, build a self-selling brand & achieve effortless business profitability,' joins Alex Greenwood in the Virtual Lounge.
BUY THE BOOK HERE.
They discuss emotional brand building, customer empathy, and strategic planning. Erin shares her insights on the importance of emotional connections in building strong brand equity and the role of customer empathy in successful brand strategies. She emphasizes the need for businesses to have a strategy and understand their customers' needs and motivations. Erin's book is aimed at small to medium-sized enterprises and provides practical guidance on brand strategy.
Chapters
00:00 Introduction and Meeting Erin Andrea Craske
05:03 Writing the Book and Filling a Gap in the Market
08:03 The Importance of Emotional Connections in Brand Building
10:07 The Role of Customer Empathy in Successful Brand Strategies
13:43 Examples of Brands that Foster Emotional Connections
26:52 Closing Remarks and Fun Moments
Visit Erin's website here.
This episode brought to you by MAGIC MIND!
Join Alex in the Magic Mind 7-day challenge!
For a limited time, you can get up to 48% off your first subscription or 20% off one-time purchases with my code ALEXGPR20 at checkout. Head over to https://magicmind.com/alexgpr to claim this offer.
- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
- Check out and LIKE our NEW Facebook page!
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Today, we have a fascinating guest who is at the forefront of integrating technology with creative experiences in marketing. Daniel Hewitt is the co-founder of FutureLabs, a tech-inspired creative experience agency that uses innovative technology to make campaigns stand out in the crowded marketing landscape.
FutureLabs, with locations in Melbourne, Singapore, Ho Chi Minh City, and Shanghai, is renowned for its PR-led campaigns. They claim they exist to drive audience engagement and brand growth through game-changing creative experiences. Daniel firmly believes that creative technology and PR go hand in hand. Daniel, welcome to the virtual lounge!
This episode brought to you by MAGIC MIND. Join Alex in the Magic Mind 7-day challenge!
For a limited time, you can get up to 48% off your first subscription or 20% off one-time purchases with my code ALEXGPR20 at checkout. Head over to https://magicmind.com/alexgpr to claim this offer.
'Links to Daniel Hewitt
- https://www.futurelabsco.com/
- https://www.linkedin.com/in/hewittdaniel
Show Linkss/Alex Greenwood
- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
- Check out and LIKE our NEW Facebook page!
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
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- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Today, we are honored to have Barry LaBov, a marketing visionary and two-time Ernst & Young Entrepreneur of the Year, join us on the show. As the founder and CEO of LABOV Marketing, Communications, and Training, Barry has helped countless national and international brands in industries ranging from automotive to premium spirits, discover and celebrate their unique brand differentiation.
With a wealth of experience as a brand strategist and an upcoming book, "The Power of Differentiation: Win Hearts, Minds and Market Share," Barry will share invaluable insights and actionable strategies that can help your business stand out in a crowded market.
Tune in to gain expert knowledge from a true leader in the field!
Links:
- https://www.linkedin.com/in/barry-labov-6965241/
- https://Twitter.com/labovandbeyond
- https://www.facebook.com/LabovMarketing/?paipv=0&eav=AfYfHwUcDhnak_zlZkMNgOnLxAwBaB2qAoKDcOsVkai-wkF1GfPzUCX9Rx0wsmsny5Q&_rdr
- https://www.linkedin.com/company/labov-&-beyond/
- labov.com
- barrylabov.com
Preorder the Book here.
- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
- Check out and LIKE our NEW Facebook page!
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Today, we have a remarkable guest who brings a wealth of knowledge and experience in communication, coaching, and soft skills development. Jeffrey Klubeck is an unretired Professor of Communication and the author of The Integrity Game®, a dynamic framework evolving into a comprehensive soft skills development company.
As a world-class coach, Jeffrey has worked with entrepreneurs and high-performance teams in 12 countries across 4 continents. He is also the founder of Get A Klu, Inc., serving small/micro businesses and solo-preneurs with productivity and accountability frameworks. Additionally, Jeffrey is the author of the Get A Klu in 52 Soft Skills Book series. Known for his fast-paced, humor-laced, and somewhat in-your-face speaking style, Jeffrey always challenges his audiences to look within.
Links:
- https://www.linkedin.com/in/getaklu/
- https://www.facebook.com/officialcoachjeffrey/
- theintegritygame.com
Buy the books!
Get A Klu in 52: A Practical Guide to Expanding Self and Business
The Integrity Game: Motivation + Accountability = Results!
- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
- Check out and LIKE our NEW Facebook page!
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Artificial Intelligence (AI) has become an indispensable ally for public relations professionals seeking to enhance their strategies and streamline their workflows. The integration of AI tools not only optimizes the efficiency of various PR tasks but also opens up innovative avenues for engaging with audiences and measuring the impact of communication efforts.
Here's how PR professionals can harness the power of AI to revolutionize their daily work.
ACCESS MORE EPISODES ABOUT AI HERE.
- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
- Check out and LIKE our NEW Facebook page!
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Do you need a PR consultant to enhance your business or personal brand? Alex aims to equip listeners with the knowledge to make an informed decision on whether to bring in a PR professional.
- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
- Check out and LIKE our NEW Facebook page!
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Alex welcomes Ashley Graham, the innovative founder of The Conscious Publicist®, to the virtual lounge. Ashley is celebrated for her commitment to supporting purpose-driven businesses and believes deeply in the power of conscious living.
Ashley highlights the importance of crafting stories with purpose and authenticity to make a genuine impact on businesses and their audiences. She also discusses how traditional media responds to her people-centric approach and advocates for building lasting, genuine connections within the industry. The conversation underscores Ashley's role as a self-development advocate and a leader at the intersection of thought leadership and PR, showcasing why those looking to leave a meaningful mark in their industry should consider her insights. Listen in!
LINKS:
- https://www.linkedin.com/in/theconsciouspublicist/ https://theconsciouspublicist.com/ https://theconsciouspublicist.com/newsletter
- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
- Check out and LIKE our NEW Facebook page!
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Today we welcome Matthew Sanjari, a visionary entrepreneur renowned for launching several successful ventures over the past decade and mastering the art of the business exit, particularly with the recent sale of his marketing consulting agency in 2022.
Today, Matthew focuses on coaching and consulting, sharing his expertise to empower businesses in multiple regions, including Canada, the US, and Europe.Matthew talks about the importance of building a strong base for a business with the right blueprint and his belief that investing in people is key to building successful businesses and organizations. His unique approach involves functioning on both strategic and implementation levels, applying a relational mindset even when dealing with challenging clients.
LINKS:
- consultingbyprime.com
- https://www.linkedin.com/in/matthew-sanjari/
- https://instagram.com/matthewsanjari
- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
- Check out and LIKE our NEW Facebook page!
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
The critical importance of having a well-prepared crisis management plan for dealing with computer hacks is our focus today.
We explore how these incidents can severely damage a brand's reputation, reduce customer trust, and negatively impact financial results. Listeners are provided with a high-level guide on how to effectively handle such crises.
- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
- Check out and LIKE our NEW Facebook page!
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Today, Tom Mulligan from Sandler Training returns to talk about questioning techniques that help salespersons sell and can also help you negotiate and communicate more effectively, Listen in and learn more!
Listen to Tom's previous appearances, where we talk about Taking No for an Answer and Building Rapport.
- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
- Check out and LIKE our NEW Facebook page!
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Meet Heather Kernahan, Global CEOof Hotwire and author of "Unstuckable," a book offering guidance for those who find themselves at a standstill in their business or personal life.
Drawing from her extensive experience in the tech industry, Heather shares the Unstuck model, a robust framework for breaking through business stagnation and achieving success. She underscores the importance of thinking and acting big, making unusual moves, creating new opportunities, and persisting to keep going - principles applicable beyond the tech sector.
Listen in!
About "UNSTUCKABLE"
This thought-provoking book is a deep dive into the minds of tech innovators and leaders, offering insights that can help you break through challenging barriers. Heather Kernahan has drawn from her extensive experience working with technology companies to create the UNSTUCK model. This model provides valuable perspectives on how leaders can generate an actionable plan to help their teams be UNSTUCK today.
Heather’s book “UNSTUCKABLE” is available here.
- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
- Check out and LIKE our NEW Facebook page!
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Is AI in your crisis coms utility belt? It should be.
Today, Alex dons his cowl and explores AI's role in crisis communication for public relations professionals, highlighting how artificial intelligence could potentially transform the field into superhero-level efficiency. Listen in, citizens!
- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
- Check out and LIKE our NEW Facebook page!
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.
Music "Heroic Age" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
We're thrilled to welcome Cesar Castro, an esteemed psychologist with profound expertise in organizational psychology and professional communications. In today's chat, Castro emphasizes the significance of storytelling in leadership and entrepreneurial communication.
Throughout the episode, Castro emphasizes the significance of storytelling in leadership and entrepreneurial communication. He shares insights on his work with business leaders, teaching them to become adept storytellers and to embrace vulnerability to establish credibility and foster emotional investment in their narratives. With practical advice and a four-step storytelling process, he lays out a strategic framework for effective communication that connects with audiences and conveys authenticity.Castro's background, from his shy beginnings as a Chilean immigrant in the United States to influencing global corporate giants, weaves a compelling tale of the transformative power of public speaking. He also discusses the importance of emotional intelligence in leadership, the value of establishing authority, and the impact that skilled communicators have in shaping reality and inspiring visions of the future.Listeners will come away from this episode with a deeper appreciation for the role of exceptional communication in achieving success and the tools to become more proficient at sharing their own stories. Join us!
LINKS:
www.cesarcastro.com (website)
https://www.linkedin.com/in/cesarcastrov/ (LinkedIn)
https://www.youtube.com/c/CesarCastroV (Youtube)
++++
- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
- Check out and LIKE our NEW Facebook page!
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Today's topic focuses on the intricacies of DISC assessments with sales training expert, Tom Mulligan from Sandler Training. DISC is a renowned personal assessment tool utilized annually by over a million individuals to bolster teamwork, communication, and productivity.
Mulligan, a nationally recognized expert in DISC, expounds on the common misunderstandings surrounding these assessments, clarifying that they measure communication styles rather than personality.We explore the different personality styles outlined by the DISC model, such as the aggressive and non-emotional 'D' type, the passionate yet not particularly aggressive 'I' type, and the thoughtful 'C' type that revels in facts. The conversation also touches on how these personality styles align with various professions, such as 'S' or 'C' types frequently found in the field of medicine.Mulligan sheds light on the practical applications of DISC profiles in hiring, conflict resolution, and improving workplace dynamics. The discussion reveals that these profiles help predict behavior and emotional responses, providing a blueprint for effective communication within teams.Listeners will come away with a deeper understanding of the value of DISC assessments in professional settings and how these tools can lead to more harmonious and efficient work environments.
Join us!
Listen to Tom's previous appearances, where we talk about Taking No for an Answer and Building Rapport.
- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
- Check out and LIKE our NEW Facebook page!
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Alex has an important update about the show.
Listen in, and let us know what you think: send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
- Check out and LIKE our NEW Facebook page!
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Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Alex delves into surprising insights from a survey conducted by Resume Builder exploring the attitudes of hiring managers towards bringing Gen Z into their teams.
A sizable portion of managers express hesitation in hiring Gen Z for entry-level positions, revealing a preference for older workers. But is this fair to Gen Z. considering the challenges brought on by a pandemic?
Alex's piece on Gen Z and Gen X in the workplace.
Listen in, and let us know what you think: send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
- Check out and LIKE our NEW Facebook page!
SUPPORT THE SHOW
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Welcome back to PR After Hours, where we're joined once again by Tom Mulligan, managing director of Sandler by Coffman, a nationally recognized sales training expert. In this session, Tom delves into the pivotal role of referrals in business expansion, offering his expert strategies on both acquiring and giving referrals effectively.
His guidance promises to enhance your networking value and broaden your client horizons. Tune in for Tom's valuable insights and elevate your referral game.
Listen to Tom's previous appearances, where we talk about Taking No for an Answer and Building Rapport.
- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
- Check out and LIKE our NEW Facebook page!
SUPPORT THE SHOW
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Running an effective marketing campaign often feels like steering a ship through turbulent seas. Yes, it's a well-worn analogy, but it aptly captures the inherent challenges. If you're questioning the efficiency of your marketing strategy, rest assured you're not alone.
Here's a compass to help steer you through today's tumultuous marketing waters, as read by Jessica Daystrom.
Originally published as an article on All the Fits That's News. Subscribe free here.
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Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
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- Contact Alex via email here.Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3MwoEXh
- Visit Alex's author website.Listen to our entire library of episodes and more on the show website: PRAfterHours.com.Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
In this quick sip episode of PR After Hours, we're diving into a tool you use every day, but might not be maximizing to its full potential - your email signature. Join Alex as he uncovers the secrets to crafting an email signature that speaks volumes about your professional brand.
From simplicity and branding to the subtle infusion of personality, these tips will transform your digital sign-off into a powerful communication tool. Whether you're emailing from your desk or on-the-go, your signature says more about you than you might think.
Learn about Wisestamp here.
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This episode is brought to you by Magic Mind.
As part of the PR After Hours community, here’s a special deal: get up to 56% off your first subscription within the next 10 days and 20% off one-time purchases with our code AFTERHOURS20 at
https://www.magicmind.com/prafterhoursjan.
Magic Mind is dishing out an extra dollop of incentive to get your 2024 started on a high note: when you commit to a 3-month subscription this January, they're throwing in an additional month at no extra cost. It’s an extra 20% off, which gets you to a total of 75% off.
This only lasts until the end of January, so hurry before it goes away.
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SUPPORT THE SHOW
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3StQuXj
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Happy New Year!
Are you fired up? You should be.
As we usher in the ever-evolving landscape of 2024, small businesses find themselves at a pivotal juncture brimming with both opportunity and challenge. The digital age has leveled the playing field, granting unprecedented access to markets. However, it's also ratcheted up the competition.
Amidst this dynamic backdrop, the astute strategy for small businesses is to invest in a Public Relations (PR) consultant. Listen in as Alex explains the why on PR!
- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
- We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
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This episode is brought to you by Magic Mind. As part of the PR After Hours community, here’s a special deal: get up to 56% off your first subscription within the next 10 days and 20% off one-time purchases with our code AFTERHOURS20 at
https://www.magicmind.com/prafterhoursjan.
Magic Mind is dishing out an extra dollop of incentive to get your 2024 started on a high note: when you commit to a 3-monthsubscription this January, they're throwing in an additional month at no extra cost. It’s an extra 20% off, which gets you to a total of 75% off. This only lasts until the end of January, so hurry up before it goes away.
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SUPPORT THE SHOW
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
Image co-designed with the assistance of OpenAI’s DALL-E, facilitated by ChatGPT. Copyright © 2024 by J. Alex Greenwood. All rights reserved.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Kicking off Season 9 of PR After Hours, we celebrate both the season premiere and the 14th anniversary of AGPR Public Relations! This episode continues our tradition of delivering actionable business insights, featuring an interview with Tom Mulligan, managing director of Sandler by Coffman, a nationally recognized sales training expert.
Acclaimed for his innovative sales strategies and client relationship acumen, Tom returns to share his knowledge on building effective sales rapport, valuable for novices and experts alike. Join us as we welcome back Tom Mulligan!
Listen to Tom's last appearance, where we talk about Taking No for an Answer.
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This episode is brought to you by Magic Mind. As part of the PR After Hours community, here’s a special deal: get up to 56% off your first subscription within the next 10 days and 20% off one-time purchases with our code AFTERHOURS20 at
https://www.magicmind.com/prafterhoursjan.
Magic Mind is dishing out an extra dollop of incentive to get your 2024 started on a high note: when you commit to a 3-monthsubscription this January, they're throwing in an additional month at no extra cost. It’s an extra 20% off, which gets you to a total of 75% off. This only lasts until the end of January, so hurry up before it goes away.
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SUPPORT THE SHOW
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/47A7a3M
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Spotify Wrapped for podcasts is an engaging and informative feature that provides Spotify podcasters with a recap of their podcast year in podcasting, offering a fun and reflective look at interesting patterns and maybe even surprising trends.
Listen in as Alex tells you what he has learned in 2023 about your favorite business podcast, PR After Hours.
Links mentioned:
- MARIA POPOVA ON MAXIMIZING YOUR BRAND
- THE ART OF DELEGATION WITH VALERIE TRAPUNSKY
- SLOWING DOWN TO SPEED UP: RECHARGING DURING THE HOLIDAY SEASON
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This episode is brought to you by Magic Mind. As part of the PR After Hours community, here’s a special deal: get up to 56% off your first subscription within the next 10 days and 20% off one-time purchases with our code AFTERHOURS20 at
https://www.magicmind.com/prafterhours.
Remember, the 56% discount only lasts for 10 days after this episode airs, so hurry!
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SUPPORT THE SHOW
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
- Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3tgGFlN
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
In this compelling episode, join Joshua Lisec, the mastermind of Best Way™ Persuasion and prolific ghostwriter behind 83 books, as he unravels the intricacies of persuasive writing—the most potent yet overlooked tool in communication. Joshua, who has worked with a spectrum of high-profile clients, breaks down his systematic approach to guaranteeing predictable outcomes for those he serves.
Plus, we'll explore the shifting sands of the book industry, understanding why the changes we're seeing today might be the best untold story for writers and publishers alike; and discuss his new book, SO GOOD THEY CALL YOU A FAKE.
Whether you're an aspiring author or a seasoned entrepreneur, this is your insider's guide to harnessing the power of words to become an authority in your field.
CONNECT
www.lisecghostwriting.com
www.twitter.com/joshualisec
www.linkedin.com/joshualisec
www.youtube.com/joshualisec
Buy the book here.
Don't forget to subscribe to PR After Hours for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3MwoEXh
Visit Alex's author website.Listen to our entire library of episodes and more on the show website: PRAfterHours.com.Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Venture into the innovative world of PR with the trailblazing co-founders of The ExV Agency, Karen Gamba and Frank Carlisi.Celebrated for their game-changing strategies, they've linked a diverse clientele across the globe, from metropolitan hubs like New York and LA to international markets including South Africa and Dubai. They've garnered accolades from media titans such as Forbes and Disney, redefining the PR landscape with a blend of creative authenticity.
Get ready to unravel the secrets behind making public relations universally accessible and learn how to propel your brand into the global arena with these industry visionaries.
CONNECT
www.growyourbrandmasterclass.com
www.exvagency.com
www.facebook.com/groups/getvisiblewithexv
www.linkedin.com/in/karen-gamba04537089
https://www.linkedin.com/in/frank-carlisi-781242b6/
- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3MwoEXh
- Visit Alex's author website.Listen to our entire library of episodes and more on the show website: PRAfterHours.com.Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Many small business proprietors clearly understand the pivotal role social media plays in reaching their target demographics. Yet, bafflingly, some remain on the periphery of fully leveraging its marketing prowess. But don't fret—it's never too late to refine your social media stratagem for substantial improvements.
At its heart, social media marketing for the smaller enterprises circles back to fundamental marketing tenets: consistency, frequency, and engaging with your customer base. Platforms vary from TikTok and Instagram to LinkedIn, but the essence remains the same—know your audience, customize your communication, and above all, deliver value.
Stepping into the social media arena with these no-nonsense tips is not only manageable but can also pivotally shift your brand's visibility, engage more effectively with consumers, and ultimately, impact your sales figures positively. These are practical, easily adoptable tactics with the potential for significant outcomes.
View the source material here. Listen to LinkedIn expert Joel Freund here.
More about Canva.
This episode is brought to you by Magic Mind. As part of the PR After Hours community, here’s a special deal: get up to 56% off your first subscription within the next 10 days and 20% off one-time purchases with our code AFTERHOURS20 at https://www.magicmind.com/prafterhours.
Remember, the 56% discount only lasts for 10 days after this episode airs, so hurry!
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- Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.
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- Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3tgGFlN
- Did we mention you can drop a buck in the tip jar here?
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
Image Copyright © 2023, Alex Greenwood. All rights reserved. This podcast cover design, including all graphical elements and representations (microphone, number '5', social media platform icons), and the overall composition, is the exclusive property of Alex Greenwood and is protected under U.S. and international copyright laws. No part of this design may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the copyright owner.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Host Alex Greenwood sits down with content marketing expert Joe Zappa to delve into the intricate world of content marketing and public relations, especially in the B2B tech sector.
Joe's experience spans across content marketing, journalism, and academia. He's the brain behind Sharp Pen Media, which emphasizes narrative building, editorial planning, and effective content creation.
Moreover, he served as the editor for the martech publication, Street Fight, for a good stretch.
Joe and Alex tackle the challenges B2B tech companies face in content marketing, emphasizing the critical need for differentiation and a clear purpose. They suggest a dual strategy for niche businesses to specialize while expanding their service range, ensuring content that aligns with mainstream offerings.
They also chat about AI's role in marketing, Joe's formula for a top-tier strategy…and so much more. Listen in!
Connect with Joe Zappa and Sharp Pen Media:
SharpPenMedia.com
Articles Mentioned: Earned Media 1
Earned Media Sample 2+ + +
Our next episode: A Digital Nomad's Journey to Success with Yaron Been.
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Drop a buck in the tip jar here.
- Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
- Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
- Contact Alex via email here.Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3MwoEXh
- Visit Alex's author website.
- Listen to our entire library of episodes and more on the show website: PRAfterHours.com.Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
You hear it all the time: starting and running a business is a journey—and I can attest to that. Listener, you may be contemplating just such a journey—or in the midst of one—that is why joining us today is the remarkable Steve Preda, a mover in the world of business growth and transformation.
Steve's journey from founding and selling an investment banking firm in Europe to empowering businesses in the United States is nothing short of inspirational. He's not just a business coach and EOS Implementer, but also a Pinnacle Business Guide, helping businesses evolve into self-managing, profitable entities. Steve's insights have reached thousands through his best-selling books: "Buyable", "Pinnacle", and "Strategy OS", and his insightful Management Blueprint podcast.
Listen in as we dive deep into Steve's expertise to explorethree crucial journeys for any business:
- Your Pinnacle Journey
- Your Strategy OS Journey
- Your Buyable Journey.
CONNECT:Website:https://stevepreda.com
Apple Podcast:https://bit.ly/MBPpodcast
YouTube channel:
https://bit.ly/MBPodcastPlaylistYT
LinkedIn:https://www.linkedin.com/in/stevepreda/
Facebook:https://www.facebook.com/steveipreda/
Instagram:https://www.instagram.com/stevepreda/
TikTok:https://www.tiktok.com/@steveipreda
Twitter:https://twitter.com/StevePredaCom
Amazon:https://amzn.to/49TeM3O
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Visit Alex's author website.Listen to our entire library of episodes and more on the show website: PRAfterHours.com.Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
We're diving into the realm of visual storytelling with the illustrious Ashton Rodenhiser. No, this episode won't be "sketchy" in the way you might think. Instead, we're exploring the fascinating power of doodling and sketchnoting with Ashton, whose passion forbreathing creative life into ideas is as infectious as it is inspiring.
With a remarkable track record of revitalizing over 2,500presentations through Mind's Eye Creative Consulting, Ashton has mastered the art of using both digital and traditional mediums to transform complex concepts into accessible visual narratives.
And for those eager to delve deeper into the world ofgraphic facilitation, Ashton's book, "Beginner’s Guide toSketchnoting," is a treasure trove of insights and techniques.
So prepare to unleash the power of your visual mind as we welcome Ashton Rodenhiser to the virtual lounge. Tune in and transform the way you capture and convey your thoughts and ideas.
Show your work send your doodles!
CONNECT:
Buy the Book: https://amzn.to/40PLcIn
Website - http://www.mindseyecreative.ca/
Website - http://www.sketchnote.school
Twitter - https://twitter.com/MindsEyeCCF
Instagram - https://www.instagram.com/ashtonmindseye/
Facebook - https://www.facebook.com/MindsEyeCreativeCF
YouTube - https://www.youtube.com/@sketchnoteschool
Pinterest - www.pinterest.com/SketchnoteSchool
TikTok - https://www.tiktok.com/@mindseyecreative
LinkedIn- https://www.linkedin.com/in/ashtonrodenhiser/
Remember to subscribe to PR After Hours for moreenlightening conversations, and if you found value in this episode, consider supporting our journey to 1,000 subscribers on Substack.
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3MwoEXhListen to our entire library of episodes and more on the show website: PRAfterHours.com.Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Today we've got a real treat—a PR pro who knows a thing or two about telling compelling stories and building successful PR businesses. Meet Barrie Cohen, a seasoned PR professional, who exudes a genuine passion for strategic communications. As the driving force behind BC Public Relations, she expertly guides clients in crafting strong brands and storytelling that stands out amidst fierce competition.
Her infectious enthusiasm for the PR industry captivates audiences, making complex ideas relatable and actionable. Barrie's wealth of knowledge, experience, and collaborative attitude allows her to garner impactful opportunities for her clients to shine.
Connect with Barrie Cohen:
- https://bcpublicrelations.com/
- https://www.instagram.com/barriecohenpr/
- https://www.linkedin.com/company/barrie-cohen-public-relations
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https://www.facebook.com/barriecohenpr
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Next episode: The Art of Visual Storytelling with Ashton Rodenhiser
Don't forget to subscribe to PR After Hours for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.
Free copywriting class:
thevirtualmama.com/alexcopy
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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We're thrilled to announce that the GOING TO KILLING CITY true crime podcast December episode will be recorded live at Buffalo State Pizza in the Crossroads! Join Jamie Green and PR AFTER HOURS host Alex Greenwood on MONDAY, Dec. 11 at 7 p.m. as they explore the exciting topics of our December episode.
Plus, enjoy our special themed drink and savor some amazing pizza. Don't miss out on our giveaways too!
For details, please visit the Facebook event page and RSVP!
Be sure to visit the GOING TO KILLING CITY website!
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Meet Steve Bouboulis, the mastermind behind The Branding Agency, as he joins Alex in the Virtual Lounge. With a life mission to illuminate the path for emerging entrepreneurs, Steve brings a wealth of knowledge on navigating the complexities of internet marketing and SEO.
Let's dive into a candid conversation with Steve and unpack his strategies for leveraging the web to kickstart successful online ventures.
Today's Agenda:
- Content Calendars Unveiled: Steve shares his expert strategies for maintaining a steady and organized content flow, ensuring that creators can stay on top of their game without missing a beat.
- Demystifying Domain Authority: A term tossed around in the digital realm, but what does it really mean? Steve breaks down the concept of domain authority and its pivotal role in the success of online businesses.
- The Art of Backlinking: It's more than just a buzzword. Learn from Steve the craft of creating a strong backlink profile and why it's a cornerstone of any SEO strategy.
- Staying Ahead in the Digital World: The internet is a beast of constant change. Steve talks about how he stays ahead of the curve and ensures the longevity and relevance of his strategies.
Connect:
https://mybrandingagency.com/ https://mybrandingagency.com/author/steve/
Remember to follow PR After Hours, where we blend professional insight with a casual flair. Don't forget to subscribe and leave us a review if you enjoyed today's show. Here's to your success in the digital domain!
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3MwoEXhListen to our entire library of episodes and more on the show website: PRAfterHours.com.Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
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Many business owners juggle multiple roles and may overlook the potential of a professional PR agency to amplify their brand’s voice, credibility, and customer trust.
Here’s why small businesses should consider stepping up their game by hiring a public relations agency, as read by Jessica Daystrom.
Originally published as an article on All the Fits That's News. Subscribe free here.
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- +Don't forget to subscribe to PR After Hours for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3MwoEXhListen to our entire library of episodes and more on the show website: PRAfterHours.com.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Meet Yaron Been, a figure whose life story reads like an adventure novel, transitioning from the discipline of Israeli special forces to the vibrant heart of global e-commerce. Yaron doesn't just bring expertise to the table; his book 'Growth Hacking' brims with strategic wisdom.
As the charismatic host of 'The EcomXFactor Podcast,' he intertwines his extensive knowledge of e-commerce and marketing with a fervent desire to educate. With a staggering $10 million in Facebook ad campaigns under his belt, his insights are nothing short of gold dust. As we delve into our conversation, expect to be taken on a voyage by a digital nomad who has traversed the globe, all while catapulting e-commerce ventures into the seven-figure realm.
LISTEN IN!
CONNECT: https://ecomxf.com/ecomxfactor-linktree
BUY THE BOOK: https://amzn.to/3Qw1AsI
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- +Don't forget to subscribe to PR After Hours for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3MwoEXhListen to our entire library of episodes and more on the show website: PRAfterHours.com.Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
We revisit the intriguing world of artificial intelligence with Rob Ashton, whose career spans from scientist to the creative mastermind behind Emphasis, a global business writing consultancy. Rob, with his unique blend of expertise, has been a trusted advisor from Silicon Valley to the government of Bhutan. His latest venture, The AI Writer newsletter, has quickly attracted over 6,500 subscribers, evidencing his significant influence in the realm of AI.
We touch on the critical issue of confirmation bias and the era of 'fake news' in the scope of AI usage. As Rob says, AI technology advances, it's capable of crafting content so convincing that it can "lie to your face."
We'll dissect how generative AI can both challenge and reinforce our preconceived notions, and what that means for information consumption. Join us as we dissect the mechanics of AI in shaping our beliefs and the importance of critical thinking in an age where seeing doesn’t necessarily mean believing.
Don't miss Rob's insights on how small firms can leverage AIeffectively, as well as his clarifications on common AI misconceptions and recommended resources for those keen to learn more about AI in communication. DO NOT MISS IT!
Connect with Rob
Listen to his first appearance on PR After Hours here.
- SOCIALhttps://www.linkedin.com/in/robashton1
- https://x.com/robert_ashton
- https://www.threads.net/@robashtonwrites
AI Writer newsletter:
https://aiwriter.writing-skills.com
New Emphasis knowledge hub:
https://www.writing-skills.com/knowledge-hub
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Our next episode: Joe Zappa on Content Marketing and PR Strategies for B2B Tech.Don't forget to subscribe to PR After Hours for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3MwoEXhListen to our entire library of episodes and more on the show website: PRAfterHours.com.Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Meet Daniel Felt, the visionary founder of Kura Home, a game-changing home maintenance services company. Today, Daniel delved into the genesis of Kura Home, revealing how he spotted a glaring gap in the market and leveraged it to scale his venture through a combination of licenses and franchises. But it's not just about growth; he also stressed how crucial it is to maintain high-quality service. To that end, he shares the inner workings of their communication protocols and the role of 'living documents' in ensuring a consistent client experience.
Speaking of clients, ever wondered how to manage a burgeoning customer base without losing your personal touch? Daniel has it sorted with a blend of CRM systems and automated processes that keep things ticking smoothly. But wait, there's more! We also delve into some of the innovative marketing tactics that have helped Kura Home expand its client base.
He also offers a candid look at how he juggles the demands of a scaling business with the needs of his family life. Tune in to discover how asking good questions, prioritizing, delegating, and focus can serve as your life's secret sauce!
Connect with Daniel Felt
https://www.kurahome.com/
https://www.facebook.com/kuramaintenance/
https://www.instagram.com/kurahome/?hl=en
https://www.youtube.com/channel/UC3rKDatE51PpSaNbhuPVjTQ
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Our next episode: Navigating the New Age of Generative Tech with Rob Ashton.
Don't forget to subscribe to PR After Hours for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.
Free copywriting class:
thevirtualmama.com/alexcopy
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Today we dive deep with the charismatic media maestro Michael Mackie. A stalwart in the industry, Michael boasts eight regional Emmy awards and an impressive 25 years of experience spanning TV, radio, advertising, and public speaking. While he's known for his infectious energy on-screen, his core identity remains as a writer, with a flair as a dynamic TV/radio host. Now working in the world of personal branding at LJC, Michael offers intriguing insights about this new journey and the power of never saying “no.”
Plus, he shares about his recent speech at the Freelance Exchange, reflections on Kansas City's evolving media scene, surviving a stroke, and tidbits from his (hopefully) upcoming book. We even get a playful hint about where he stores those coveted Emmys.
Michael was just named BEST LOCAL PERSONALITY by The Pitch Weekly!
So, without further ado, let's raise the virtual curtain and welcome M Squared, Michael Mackie, to the Virtual Lounge.
Sit tight, listeners; you're in for a treat!
Connect with Michael
https://www.linkedin.com/in/m2esq/
https://www.michaelmackie.com
https://www.facebook.com/M2Esq
https://twitter.com/M2Esq
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Don't forget to subscribe to PR After Hours for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.
Free copywriting class:
thevirtualmama.com/alexcopy
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
It's football season, and we're all eager to flaunt our teamspirit. Enter Tari Brown, the CEO and Co-Founder of Flair Wear. With their unique reversible skirts, licensed by NCAA Universities, fans can showcase their pride in style.
Beyond just football season attire, Tari has revolutionized the fashion scene, especially among universities like Alabama and Missouri. With a background spanning 25 years in the St. Louis real estate arena, Tari combines her entrepreneurial spirit with innovative apparel ideas and a drive for ethical production.
You won’t want to miss her experiences starting a licensing-based apparel business, pitfalls to avoid, the value of family in running a small business, the scarcity of days off, how to jump the hurdles, the value of networking, and so much more.
Join us as we welcome Tari to the virtual lounge, where we don’t skirt any issues!
Connect with Tari Brown
- https://flairwear.life
- email: tbrown@flairwear.life
- https://www.facebook.com/FlairWearLife https://www.instagram.com/flairwearlife/ https://www.tiktok.com/@flairwearlife
Check out Tari's recent interview with the St. Louis Business Journal here.
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Our next episode: It’s Hip to Be M-Squared with Personal Branding Guru Michael Mackie.
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Don't forget to subscribe to PR After Hours for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.
Free copywriting class:
thevirtualmama.com/alexcopy
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Joining us today is Molly Brown, a dynamic force who seamlessly marries the worlds of personal training and digital marketing. Molly’s unique blend of expertise is not just transformative; it's holistic, aimed at redefining both individuals and businesses. Her dual-focus career offers an uncommon, yet remarkably effective approach to achieving consistency and long-term success, both physically and digitally.
Topics Discussed Include:
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Starting her personal training business and how her background in marketing/pr/advertising has helped her navigate that process.
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Building consistency in your own digital marketing and how that can be more helpful than keeping up with every new trend.
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Common misconceptions about fitness that the general public should be aware of.
Let's get physical, AND digital...listen in!
Connect with Molly Brown:
coachmollyfitness.com
Instagram: https://www.instagram.com/coachmollybrown/
+ + +
Don't forget to subscribe to PR After Hours for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.
Free copywriting class:
thevirtualmama.com/alexcopy
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
The Virtual Lounge welcomes Shannon Peel, a marketing maven with an illustrious 30-year career spanning sales, advertising, and, most intriguingly, storytelling. Shannon's insatiable curiosity has honed her ability to weave together disparate brand elements into a compelling narrative.
Recently, she’s channeled this expertise into her interactive digital book, "BrandAPeel: Brand Storytelling in the Digital Age," a multi-faceted guide designed to empower small businesses in honing their brand stories, replete with videos, podcasts, and actionable workbooks.
Listen in for lots of great info and more than a few laughs!
Her gift to you - Free Full Access Pass to any APeeling Title - Use code APeel100 - see all titles at https://marketapeel.com/bookapeel
Connect with Shannon:
https://marketapeel.com
https://linkedin.com/in/shannonpeel
https://twitter.com/shannonpeel1
https://facebook.com/marketapeel
https://instagram.com/market_apeel
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Don't forget to subscribe to PR After Hours for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.
Free copywriting class:
thevirtualmama.com/alexcopy
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Today we meet Nathan Miller, the dynamic CEO and Founder of Miller Ink. Based out of Los Angeles, Miller Ink stands out as an award-winning strategic and crisis communications firm. With Nathan at the helm, they've aided countless organizations in honing their narrative and adeptly navigating the intricate labyrinth of global crises and issues. Before his venture with Miller Ink in 2013, Nathan's expertise shone through as the Director of Speechwriting for Israel’s Permanent Mission to the United Nations. There, he wore multiple hats, from offering senior communications advice to penning speeches for Israel’s UN Ambassador, Ron Prosor.
Our conversation will delve into the transformative shifts we're witnessing in the PR industry and discuss the intriguing role of AI in crisis communications. It's a discussion rich in insights and foresights, so don't miss out!
Connect:
Instagram:https://www.instagram.com/millerinkla/
Twitter:https://twitter.com/MillerInkLA
LinkedIn:https://www.linkedin.com/company/millerinkla
Website:https://miller-ink.com/
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Don't forget to subscribe to PR After Hours for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.
Free copywriting class:
thevirtualmama.com/alexcopy
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Jacob Elyachar, a prominent pop culture and entertainment journalist who is the go-to guy for America's Got Talent, The Masked Singer and Survivor contestants, and more is our guest. He has more than a decade of celeb news at Jake's Take dot com and "The Jake's Take with Jacob Elyachar Podcast." The podcast is celebrating its fourth year, boasting over 240 episodes.
Tune in as we delve into the worlds of comedy, entrepreneurship, and Reality TV with our esteemed guest, Jacob Elyachar!
Website
Instagram
Catch Alex guesting on Jake's Take here!+ + +Don't forget to subscribe to PR After Hours for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3MwoEXhListen to our entire library of episodes and more on the show website: PRAfterHours.com.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Today, we're diving deep into the realms of exponential growth and the future of executive education. Our guest is Sasha Garcia—board advisor, mentor, and entrepreneur, on a mission to transform how CEOs approach executive education. With a focus on scaling businesses from $2 million to $5 million in revenue, Sasha has valuable insights on the strategies that trulywork in today's market.
Sasha sums it up on her LinkedIn description:
"'Making things happen' is my ultimate talent."
So, sit tight and prepare to redefine your metrics of success with Sasha Garcia.
Connect with Sasha on LinkedIn here.
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Don't forget to subscribe to PR After Hours for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.
Free copywriting class:
thevirtualmama.com/alexcopy
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Join us on PR After Hours as Alex chats with returning guest Joel Freund, a trailblazer who swiftly climbed the corporate rungs before leveraging LinkedIn's organic prowess as a telecom CEO. Now steering the ship at Fluex Media, Joel and his team are innovating the way top-tier B2B executives shape their personal brands on LinkedIn. But there's more to Joel; when he's off the clock, he's immersed in music, delving into audiobooks with a penchant for company culture, and displaying unparalleled generosity as a kidney donor.
Today's agenda? Delving into the pressing question of LinkedIn's indispensability, unlocking the secrets to a lucrative personal brand, and setting the record straight on three pervasive LinkedIn myths. Don't miss it!
Connect with Joel:
W: fluexmedia.com
LI: https://www.linkedin.com/in/joefreund/
Check out Joel's first appearance on the show here.
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Don't forget to subscribe to PR After Hours for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.
Free copywriting class:
thevirtualmama.com/alexcopy
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3tLwm9o
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Host Alex Greenwood engages in a compelling discussion with Viroslava Novosylna, a stalwart in the Ukrainian tech startup realm. Amidst the turmoil of war, she shares her journey of founding a business in Ukraine, emphasizing the nation's nurturing startup environment. She unveils her approach to collaborating with global media outlets, ensuring the preservation and propagation of genuine Ukrainian stories. Listen in!
Connect with Viroslava Novosylna
https://www.instagram.com/vero_verero/
https://www.linkedin.com/in/veroslava-novosilnaya/
https://www.instagram.com/slova.agency/
https://slova.agency/en/
Related episodes:
VOLODYMYR DEHTYAROV
https://prafterhours.com/f/from-pr-agency-to-citizen-soldier-volodymyr-dehtyarov
JULIA PETRYK & THE PR ARMY
https://prafterhours.com/f/the-pr-army-in-ukraine-with-julia-petryk
NEXT EPISODE: Fluex Media CEO Joel Freund on the power of LinkedIn.
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Don't forget to subscribe to PR After Hours for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.
Free copywriting class:
thevirtualmama.com/alexcopy
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3tLwm9o
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
In today's episode, host Alex Greenwood delves into a topic that's sure to resonate with many professionals: the generational dynamics in the workplace, particularly between Gen Xers and Millennials. Speaking from his own experience and tapping into insights from other Gen Xers, Alex uncovers what it's like to work under a Millennial boss. He also discusses how each generation brings something valuable to the table, even if they occasionally clash.He covers:- Alex's experience in the workforce: Good bosses, bad bosses, and in-betweens- The motivation for today's topic: Working under a Millennial boss as a Gen Xer- The generational mix in the modern workforce and why it mattersThe Boomer Legacy- How Baby Boomer management culture shaped Gen X work ethics- The transition from Boomer bosses to Gen X and Millennial management- The key traits Gen Xers bring as managers and employeesMillennials in Charge- A firsthand account of working under a Millennial boss- The Millennial approach to management: Collaborative, tech-savvy, but sometimes lacking in experience- Are Millennials really the "job-hopping" generation?The Gen X Perspective- Input from other Gen X professionals on working with Millennial bosses- Why Gen Xers often find themselves in a unique position, sandwiched between Boomers and Millennials- The clash and collaboration between Gen X and Millennial work stylesResources:- AlexGPR Blog- Subscribe to Alex's Substack NewsletterPhoto by Prateek Katyal on UnsplashDon't forget to subscribe to PR After Hours for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond.Free copywriting class:thevirtualmama.com/alexcopyGet Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3tLwm9oListen to our entire library of episodes and more on the show website: PRAfterHours.com.Drop a buck in the tip jar here.Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Matthew Krayton, founder of Publitics (pub-lit-icks) provides counsel to campaigns at the local, state, and federal levels as well as to clients in the private and public sectors. Matt and Alex dive into topics spanning from ESG (Environmental Social Governance) to the current state of politics, including the Ukraine conflict. They explore the multifaceted world of ESG (Environmental, Social, Governance), cautioning against the pitfalls of "greenwashing" and discussing the political intricacies that surround it.
They highlight how the term "woke" has been weaponized against ESG initiatives and call attention to the sometimes-opportunistic nature of activist groups, using wind energy projects in New Jersey as a case study. The conversation also stresses the importance of Corporate Social Responsibility (CSR) in modern business, emphasizing that it's more than just a buzzword; it's a cornerstone for establishing trust with consumers. Listen in!
Connect with Matt Krayton:
https://www.linkedin.com/in/mkrayton/
https://www.linkedin.com/company/publitics-solutions-llc/
https://www.instagram.com/publiticspr/
@matt_krayton@threads.net
@publiticspr@threads.net
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NEXT EPISODE: Gen X Vs. Millennial in the Workplace.
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Read and subscribe FREE to Alex's Newsletter, All the Fits That's News
Want to be a guest? Please visit our booking page for details and application information. Click here.
Free copywriting class:
thevirtualmama.com/alexcopy
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Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
It's in the news right now: will weight loss drugs like Ozempic and Wegovy cause a major ripple effect on the food service and restaurant industry? Wal-Mart's CEO seems to think so. Industry expert and consultant Brian Hutton joins us to unpack the layered implications.
Hutton believes that while the short-term impacts may not trigger an industry-wide quake, the long-term behavioral shifts remain a wild card. We also navigate the shifting sands of food service trends, such as the decline of the all-you-can-eat buffet and the rise of health-conscious dining. And it's not all salads and sunshine; we tackle the pros and cons of pharmaceutical intervention for weight loss, from the promise of reducing the need for joint replacements to the cautionary tales of health risks and overexertion injuries. With a nuanced look at knowns, known unknowns, and those ever-intriguing "unknown unknowns," this BONUS episode is a must-listen for anyone invested in the future of food and pharma.
Connect with Brian on LinkedIn here.
Listen to Brian's episodes ofour sister show, Mysterious Goings Onhere, here, and here.
+++
Read and subscribe FREE to Alex's Newsletter, All the Fits That's News
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Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
In an engaging and insightful meeting, Alex Greenwood and Zach Giglio discuss the role of Artificial Intelligence (AI) in the world of marketing and communications. Both emphasize the potential of AI as a valuable tool but caution about the need for human expertise to utilize it effectively.
Key Discussion Points
-
AI as a Tool in Marketing
- The potential benefits and efficiencies that AI can bring to various marketing strategies.
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Importance of Human Expertise
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The need for experienced professionals to manage and direct AI tools effectively.
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Challenges of Using AI Language Models
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Limitations such as the difficulty in understanding context and nuance in human language.
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Capabilities and Limitations of AI Writing Tools
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Pros and cons of using AI for content creation, including the need for fact-checking and the risk of repetitive output.Connect with Zach
www.whoisgcm.com
https://www.linkedin.com/in/zachgigliopr/
https://www.linkedin.com/company/whoisgcm/?viewAsMember=true
+++
NEXT EPISODE: Decoding ESG & Dodging Greenwash: Branding and Politics with Matthew Krayton.
+++
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Free copywriting class:
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Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Are you down with OPP?
In today's enlightening episode, we're joined by Jevon Wooden, a seasoned entrepreneur, podcaster, and doctoral student in Business Administration at the University of Houston. He's here to share insights into leveraging other people's platforms (OPP) for business growth, the importance of authenticity in leadership, and much more.
Topics Covered
Leveraging Other People's Platforms (OPP)
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The importance of aligning with platforms that match your personal brand and values.
-
Various opportunities for OPP like speaking engagements, podcasts, and guest blogging.
Ethical Considerations in OPP
- Ethical ways to approach and leverage OPP to ensure a win-win for both parties.
Authenticity and Vulnerability in Leadership
- How being authentic and showing vulnerability can foster deeper connections with your audience.
The Power of Storytelling
- Using stories of both successes and failures to inspire and engage listeners.
Public Speaking Pitfalls
- Common mistakes made in public speaking and how to handle them gracefully.
Jevon’s Academic Pursuits**
- His motivation for pursuing a doctorate to refine his consulting framework.
Design Your Life and Business Podcast
- Jevon promotes his podcast focused on leadership and personal growth.
Additional Resources
https://www.linkedin.com/in/jevonwooden/
https://instagram.com/jevonspeaks
https://brightmindconsultinggroup.com
https://theleaderspod.com
https://facebook.com/jevonwooden
Listen to Jevon's Podcast: Design Your Life And Business: The Podcast For Leaders
+++
Read and subscribe FREE to Alex's Newsletter, All the Fits That's News
Want to be a guest? Please visit our booking page for details and application information. Click here.
Free copywriting class:
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Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
You've had the perfect sales call. The prospect was engaged, asked all the right questions, and even agreed to a follow-up. Your parting words were filled with enthusiasm and a mutual eagerness to move forward. Much handshaking and smiling so much you think your face will start to ache. You're in the car, music blasting, slapping the roof like The Dude. You’re already counting this as a win.
And suddenly…nothing happens. No email responses. No returned calls. No response to texts. No social media activity. Complete radio silence.
You’ve been ghosted.
You ask yourself: "Was it me? Did I do something wrong?"
But here’s the thing—usually it’s not about you. No, really. Ask my friend Tom Mulligan, managing director of Sandler by Coffman, a nationally recognized sales training expert.
Want some video of the interview? Click here!
Want to learn more about buying patterns? Schedule a strategy session:
https://www.coffmangroup.sandler.com/strategy-session
Read and subscribe FREE to Alex's Newsletter, All the Fits That's News
Free copywriting class:
thevirtualmama.com/alexcopy
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Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
In today’s episode, we are joined by marketing and freelancing veteran Brian Justice. Brian and Alex dive into the evolving landscape of marketing, the dynamics of freelancing, and the role of technology in optimizing marketing strategies.
Key Topics Covered:
The Importance of Making Connections
- Brian and Alex discuss the value of networking and connecting with professionals in your industry.
Shifting Marketing Strategies
- Brian shares how he positions himself where clients can find him easily.
Pros and Cons of Direct Mail Campaigns
- A look into the effectiveness of traditional direct mail marketing strategies and how they compare with digital methods.
Potential of Email Marketing
- Discussing the situations where email marketing can be particularly effective and provide a high ROI.
Importance of Strategic Marketing Efforts
- The significance of a well-thought-out marketing strategy for the growth and sustainability of your business.
Maintaining Client Relationships
- Brian talks about the value of maintaining long-term relationships with clients for sustainable business growth.
Technology and the Writing Process
- How tech tools can make the writing and marketing process more streamlined and effective.
website: https://www.brianjustice.com/
Email Brian at Brian@BrianJustice.com
+++
Read and subscribe FREE to Alex's Newsletter, All the Fits That's News
Want to be a guest? Please visit our booking page for details and application information. Click here.
Free copywriting class:
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Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
In today’s episode, we welcome back Mickie Kennedy, the founder of eReleases, a leading press release distribution service. Mickie is here to discuss the enduring value of press releases in a digital age and the role that Artificial Intelligence can play in optimizing them.
Key Topics Covered:
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Mickie Kennedy highlights how press releases continue to be a valuable tool for companies.
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Discusses how AI can aid in organizing ideas and generating new perspectives for your press releases.
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Press releases still serve as a reliable source for journalists to get verified information.
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The importance of including press releases as a key element in a comprehensive marketing strategy.
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eReleases offers several strategic options and packages tailored for different needs.
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How press releases can establish your authority in your respective industry.
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Gaining press coverage can lead to increased social proof, enhancing the brand’s image and credibility.
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Various tactics to make sure your press release actually gets read and generates interest.
-
Practical tips for writing a press release that captures attention and serves its purpose effectively.
Listen to Mickie's first appearance on the show here.
Learn more: https://www.ereleases.com/
+++
Read and subscribe FREE to Alex's Newsletter, All the Fits That's News
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Free copywriting class:
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Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
We are joined by Zeze Peters, the dynamic founder and CEO of Growvare. This revolutionary growth enablement AI not only formulates but also implements comprehensive growth plans spanning ads, email, social, and SEO. Imagine having a solution that handles everything, from the top of the funnel right down to the bottom.
Today we discuss:
- Grovare's growth enablement AI platform
- The Benefits of AI in Business
- Lead Generation and AI
- The impact of AI on lead generation companies
- Google Ads and Grover's Impact on Company Growth
- Integrating AI into Operations and Strategies: Risks andMitigation
- Challenges of integrating AI into operations and strategies
- AI, Images, and Business Strategy
- How businesses can adapt and stay ahead in the evolvingdigital landscape
Connect with Zeze
Website:
https://growvare.com/
Twitter: https://www.twitter.com/zezepeters LinkedIn:
https://www.linkedin.com/in/zezewo/
+++
Read and subscribe FREE to Alex's Newsletter, All the Fits That's News
Want to be a guest? Please visit our booking page for details and application information. Click here.
Free copywriting class:
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Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
To kick off Season 8 of PR After Hours, Alex shares some hard lessons he's learned from 13 years as a public relations and marketing consultant.
"In the bustling sphere of public relations, the terrain is ever-changing, challenging, and, above all, enlightening. From managing delicate reputations to shaping public perception, the journey of a PR consultant is a remarkable blend of unpredictability and control. Having served as a PR consultant for thirteen years and working in the profession for nearly thirty, I’ve had the fortune to gather a trove of insights, transforming my career path into a veritable learning ground."
-- Alex Greenwood
Read the whole thing free on Alex's Substack channel, All the Fits That's News.
BE SURE TO LISTEN TO THE END TO GET A SNEAK PREVIEW OF NEXT WEEK'S GUEST!
+++
Want to be a guest? Please visit our booking page for details and application information. Click here.
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Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Every small business owner dreams of growing, but the reality is that it often comes with a hefty price tag. However, there are ways to expand your venture without breaking the bank. Here are 15 top tips for business growth on a budget, presented by our guest host, Anna Daystrom.
Season 8 of PR After Hours kicks off in September 2023!
+++
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Photo by Tim Douglas
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Check out Chica and the Man here.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
In this episode, Alex discusses the importance of thoughtful planning in marketing, drawing on the timeless adage, "measure twice, cut once."
Using a real-life example from a marketing consulting experience with a construction client looking to expand into remodeling, we explore how the client's insistence on a single mailer led to disappointing results. The episode highlights the crucial role of a well-coordinated plan, emphasizing that a solitary ad or press release is rarely effective. Instead, we advocate for a more strategic approach, tailoring the frequency of press releases to specific goals, whether it's building brand awareness, improving search engine rankings, or addressing time-sensitive topics.
The takeaway is clear: proper planning may seem slow, but it's often more cost-effective in the long run. Make your marketing strategies memorable by measuring twice and cutting once.
+++
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Photo by energepic.com: https://www.pexels.com/photo/tool-set-on-plank-175039
Want to be a guest? Please visit our booking page for details and application information. Click here.
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Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Dive into the dark underbelly of the City of Fountains, Kansas City, along with a splash from a killer cocktail on the new podcast, "Going to Killing City." Kansas City-based co-hosts Jamie Green and Alex Greenwood explore the most bizarre, unsettling, and truly odd historic murders that have transpired in the heart of the Midwest.“Kansas City is renowned for its rich barbecue tradition, grandiose fountains, and vibrant jazz culture. But beneath the pleasant facade lies a wealth of chilling stories that have silently shaped the city's history,” said Jamie Green, producer and co-host. “With 'Going to Killing City,' we aim to illuminate these oft-overlooked tales, exposing a side of Kansas City that will captivate listeners with elements of surprise and shock.”Recorded from the comfort of their home bars (‘The Green Room’ and ‘The Green Shebeen,’ respectively), and paired with a killer cocktail recipe in each episode, Green and Greenwood offer a unique approach to the true crime genre. By blending humor with historical analysis, they aspire to not just entertain, but also to broaden listeners' understanding of Kansas City's mysterious past.Each month, the co-hosts alternate roles, with one uncovering an intriguing KC crime story, while the other uses a brief clue to share a cocktail recipe that may—or may not—complement the secret crime story to be told. The first three episodes encompass narratives of gangland murders, a shocking serial killer, and a deadly, bizarre love triangle."History isn't just about memorizing dates and events," says co-host Greenwood. "It's about grasping people’s actions and their consequences. We narrate the stories in a light-hearted way, not delving into every angle of each crime. While some elements might be unfamiliar to those not from Kansas City, we believe our approach makes history interesting.”Green added, “We have set a few ground rules. We do not cover murders that have happened within the past three decades, nor do we discuss any murders involving children.”While recognizing that murder is an unfortunate reality in Kansas City, as it is elsewhere in America, the duo is clear about their intent. “We distinguish between sharing a story with context and sensationalism. We’re not glorifying violence or the ensuing grief. Instead, Jamie and I explore the peculiar circumstances of human behavior. Consider this an audio KC Crime Tour,” Greenwood explained.Green is the owner of a full-service public policy consulting firm based in Kansas City. He specializes in economic development analysis, public policy research and analysis, grant writing, sustainability, and communications. He has produced and hosted Trading Fours, a popular music podcast for musicians and fans alike, for three years.Public relations consultant and mystery novel author Greenwood is a longtime podcaster—he produced his first show in 2006, and currently produces two shows, Mysterious Goings On, which focuses on creativity and writing, and PR After Hours, which focuses on business. He also co-hosts on the monthly chat show, Chica and the Man with actress and poet Sonia Iris Lozada."Going to Killing City" not only provides a new, gritty perspective on Kansas City history but also pays homage to its unique charm and character. The monthly podcast is available on Apple Podcasts, Spotify, and wherever you get your podcasts. Visit the Killing City Instagram page at https://www.instagram.com/killingcitypod/.--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Alex explores the evolving synergy between Voice of the Customer (VoC) and Public Relations (PR) in today's competitive business landscape. Are you listening?
This episode is based on an essay in Alex's weekly column on Medium. Subscribe today: https://medium.com/@a-greenwood.
Photo by Andrea Piacquadio: https://www.pexels.com/photo/woman-in-gray-tank-top-3812746/
+++
Want to be a guest? Please visit our booking page for details and application information. Click here.
Free copywriting class:
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Check out Chica and the Man here.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Today, we are thrilled to be joined by a guest whose story is as intriguing as it is inspiring, he's Volodymyr Dehtyarov.
Before the world was rattled by the invasion of Ukraine on February 24, 2022, Volodymyr was at the helm of Newsfront Communication Agency as its co-founder and CEO. His agency, one of Ukraine's leading consultancies, boasted an impressive roster of over 30 employees and a pool of global industry-leading clients, such as BMW, Takeda, Lenovo, Danone, among others.
However, the course of his life dramatically shifted on that fateful day of the invasion. Volodymyr immediately stepped up to serve his country, joining the Territorial Defense Forces. After going through basic training and serving in the Kyiv region, he was deployed to the front lines in the east of Ukraine.
After four months of war, in July of last year, Volodymyr was appointed to the Public Affairs Unit of the Command of Territorial Defense Forces in Kyiv. Here, he oversees a wide array of communications projects - from social media management to content production, managing teams of embedded military journalists, assisting with fundraising, building partnerships, and boosting all Command's projects through strategic communications.
We delve into his remarkable journey from leading a successful PR agency to serving on the front lines, his insights into the ongoing conflict, and how he's using his communication expertise to inform, connect, and empower in the midst of crisis.
Connect with Volodymyr Dehtyarov on LinkedIn.
Listen to our previous interview with Ukrainian PR Army member Julia Petryk here.
For detailed links, visit here: https://prafterhours.com/f/from-pr-agency-to-citizen-soldier-volodymyr-dehtyarov
+++
Free copywriting class:
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Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Check out Chica and the Man here.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
In this special crossover episode from Mysterious Goings On, Jane Biondi Munna joins us to share the story of her father, media executive Frank Biondi, and how the importance of treating people with fairness and integrity was the hallmark of his life and career. She is co-author of Let’s Be Frank, with her late father, who ran HBO, Viacom, and Universal Studios over the course of the 1970s, 80s, and 90s, building many franchises you still love such as Seinfeld and Law and Order.
Follow the show and listen on Spotify, Apple Podcasts, Amazon Music, Anchor, Google Podcasts, and wherever you get quality pods.
The book is a business-focused memoir full of lessons on doing deals, building relationships, acting with integrity, and defining your own success, and is a Publisher’s Weekly Booklife editor’s pick. Listen in for fascinating anecdotes and lessons on success.
Topics:
- Treating people with fairness and integrity
- Grief and writing
- Frank Biondi's business practices
- A Story of a Little Movie Filmed in Las Vegas
- Frank's superpower of listening with a story about Merv Griffin
- Reflection on the writing process
- Frank's perspective on good luck
- How his business acumen led to Seinfeld
Connect: Letsbefrankbook.com Jane Biondi Munna on LinkedIn
Buy the Book here.
---> Be sure to email Alex your name and address for your chance to win an autographed copy of Let’s Be Frank. Hurry! The contest ends on June 15, 2023. Entries will be numbered, and the winner selected by a randomizer. All entry emails will be added to our email list. Unsubscribe anytime. <---
+++
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Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Check out Chica and the Man here.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Sometimes you need to be reminded of the keys to PR success, and Alex is spinning the greatest hits today!
Article mentioned here. Follow Alex on LinkedIn here.
+++
Free copywriting class:
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Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Check out Chica and the Man here.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
SPECIAL EPISODE...a crossover with Mysterious Goings On:
Joining us in the Virtual Lounge is the bossy, compelling, and inspirational Fitz Koehler. She is the author of multiple books, including My Noisy Cancer Comeback, Your Healthy Cancer Comeback: Sick to Strong and Healthy Cancer Comeback Journal, and also a busy keynote speaker, professional race announcer, and fitness expert.
Her small company Fitzness International has a global reach, and she's conquered every avenue of mass media to help people live better and longer.
“I'm still a tiny company, but I have earned global reach and financial freedom. My mission to help others live better and longer never changes, but my tactics frequently do. I recently toured the country announcing massive running events like the LA Marathon, bald and sick with cancer. But instead of taking a big pity party on the road, I continued to project health and happiness because that is who I am, and that is how I serve people...business is good, and life is GREAT!” – Fitz Koehler
This is a high-energy hoot of an episode! Don’t miss it!
Connect with Fitz:
Fitzness.com
Buy the books:
My Noisy Cancer Comeback
Your Healthy Cancer Comeback: Sickto Strong
Healthy Cancer Comeback Journal
Cookbook: https://amzn.to/3zpqZfB
https://www.instagram.com/fitzness/
https://www.linkedin.com/in/fitz-koehler/
https://www.facebook.com/Fitzness-218599521492381/
https://www.youtube.com/fitzness
https://www.instagram.com/healthycancercomeback/
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Free copywriting class:
thevirtualmama.com/alexcopy
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Check out Chica and the Man here.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
For more than eight years, Julia Petryk has headed up PR for MacPaw, a Kyiv-based company known for publishing apps that clean and speed up Mac computers. For many in our profession, it would be a dream job, in a dream city.
Then came the Russians.
Within the first hours of the Russian full-scale invasion of Ukraine, Petryk and others knew that they had a part to play in repelling invaders and marshaling the forces of Ukraine’s allies.
Petryk and others founded the initiative, PR Army as a response to the Russian violation of international agreements and its lawless invasion of Ukraine. PR and Comms experts got together to build a strong Ukrainian presence in the global arena and make Ukrainian voices vocal all over the world.
Listeners, we are fortunate to hear from a professional literally on the front lines—and today we ask her how the public relations profession—literally a PR Army--can be as valuable to freedom as any weapon in a foxhole.
Links:
- DiakuYOU campaign (thank you in 🇺🇦) https://www.youtube.com/watch?v=PqYSGrGz6HU
- Bathtub creative campaign 🛀 https://www.bathtubcreative.com/
- PR Army website https://www.pr.army/
LISTEN IN!
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Free copywriting class:
thevirtualmama.com/alexcopy
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Get your copy of Alex's book, THE PODCAST OPTION here, AVAILABLE IN EBOOK, PRINT, AND AUDIOBOOK.
Check out Alex on his chat show with Sonia Iris Lozada, Chica and the Manhere.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Did you know you may be hobbling your engagement on LinkedIn just by doing one thing that seems like common sense--but turns out it isn't? Listen in for an easy tip on how you can improve your LinkedIn engagement!
More info here.
Listen to Joel Freund's episode here.
Follow Alex on LinkedIn here.
Free copywriting class:
thevirtualmama.com/alexcopy
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Check out Chica and the Man here.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Cathy Nesbitt discusses the benefits of laughter and how it can help reduce stress and create a more cohesive work environment. Nesbitt was appointed a laughter ambassador in 2017 and has since been doing team-building exercises with corporations. These exercises involve clapping, chanting, playing, and laughing to increase creativity, reduce stress, and break down barriers. Laughter yoga was created in 1995 and involves 40 foundational exercises to help people be childlike and have fun.
Nesbitt is the founder of Cathy’s Crawly Composters (est 2002), Cathy’s Sprouters, and Cathy’s Laughter Club. She is a multi-award-winning environmental innovator who uses workshops and inspirational speaking to motivate people to live a more sustainable life. Nesbitt is a certified Laughter Yoga Teacher. Appointed Laughter Ambassador in 2017 by Dr. Madan Kataria, founder of Laughter Yoga.
Listen in and laugh it up!
Connect:
https://www.cathysclub.com/
https://www.cathyscomposters.com/
https://www.facebook.com/CathysCrawlyComposters
https://www.linkedin.com/in/cathynesbitt/
https://www.youtube.com/user/rhgn2112
https://twitter.com/Squirm
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Free copywriting class:
thevirtualmama.com/alexcopy
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Check out Chica and the Man here.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Alex Greenwood has hosted and produced podcasts since 2006, some pretty successful, some decidedly not, and he learned a few “rules” for good podcasting that have served him well. Listen in!
Read the entire set of rules here.
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If you’ve been wanting to niche into Copywriting…develop your writing skills…and learn how to position yourself to attract better quality leads, watch her free class below ⬇️
thevirtualmama.com/alexcopy
Give it a try, and let me know what you think! --Alex
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Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Check out Mysterious Goings On here.
Check out Chica and the Man here.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
My friend Jo created a resource to teach you the shortcuts that took her years to learn. In her free copywriting class, she teaches how to write high-converting copy and shows you the steps she uses to pitch her services and connect with clients.
If you’ve been wanting to niche into Copywriting…develop your writing skills…and learn how to position yourself to attract better quality leads, watch her free class below ⬇️thevirtualmama.com/alexcopyGive it a try, and let me know what you think! --Alex
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Half of Americans in a recent survey indicated they believe national news organizations intend to mislead, misinform, or persuade the public to adopt a particular point of view through their reporting. In a 2023 survey by Gallup and the Knight Foundation, there is a low level of trust in the media to the startling point where many believe there is an intent to deceive. When asked whether they agreed with the statement that national news organizations do not intend to mislead, 50 percent said they disagreed--only 25 percent agreed.
Not a good sign for the republic or the public relations business.
Joining us to discuss this and more is Annie Scranton. She started Pace PR as a solopreneur in 2010 and has since grown it into a multimillion-dollar international business that represents clients like Hint Water, Fast Company, Albert, ConsenSys, and others. Prior to forming PPR, Annie worked for nearly a decade as a seasoned television producer, booking for major networks such as CNN, Fox News, CNBC, MSNBC & ABC. Annie has also had experience writing for various outlets, including the Asbury Park Press, Huffington Post, Law360, PR News, and many others.
Annie and Alex discuss the low level of trust in the media and how the creator economy can own the future of media.
Also covered:
- trust in the news media
- media relations and the golden rules of building a relationship with members of the news media
- the benefits of curiosity and authenticity in public relations
- exploring the Impact of fake news on the media landscape
- and more!
Don’t miss this eye-opening discussion between two PR industry veterans!
Connect with Annie Scranton:
PacePublicRelations.com
@anniescranton
Linkedin.com/in/anniescranton
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Free copywriting class:
thevirtualmama.com/alexcopy
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Check out Chica and the Man here.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Peter H. Christian was a founding partner and president of espi, a business consulting firm, and an executive at Crayola Corporation. He has worked with 300+ clients in business development, profit improvement, operations, IS selection and implementation, and project management. Today, he shares his four principles of agility: being flexible, utilizing people, developing cooperation, and providing a benefit to customers beyond the product. Christian also talks about his work as a speaker, lecturer, and adjunct instructor, as well as his writing and podcasting.
Christian has 40+ years of experience in strategic and facility planning, CI, lean, and supply chain. He has helped companies to realize millions of dollars in cost reductions and profit improvements, adding and retaining improvements and jobs. He has authored the Amazon bestselling business booksWhat About the Vermin Problem? and Influences and Influencers.
Today, he joins us in the virtual lounge to discuss:
- Why communication is a hard skill that leaders and managers need to have i
- Why companies should accept change and problems and make them part of their culture and daily work habits
- Why companies should not rely on consultants and should take ownership of their own success
- Why companies should practice continuous improvement in order to stay competitive.
He also shares his four principles of agility: being flexible, utilizing people, developing cooperation, and providing a benefit to customers beyond the product. Christian talks about his work as a speaker, lecturer, and adjunct instructor, as well as his writing and podcasting.
Listen in!
Website: https://petechristianbooks.com/ Connect on LinkedIn here. Buy his books here.
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Check out Chica and the Man here.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
ChatterBoss is the brainchild of Valerie Trapunsky, who founded the company in 2017 after a decade spent working as a top-level assistant for A-list celebrities and as the Chief of Staff for high-net-worth individuals and CEOs. During that time, Valerie developed a passion for effective problem-solving and became committed to bringing the same level of excellent service to solo entrepreneurs, business owners, and executives ready to scale.
Today, we discuss:
- The art of delegation
- How to communicate to achieve success with your teams
- Hiring the right person for the right job + the future of hiring
- and more!
- Listen in.
Connect: www.ChatterBoss.com @ChatterBossApp LinkedIn: https://www.linkedin.com/in/valerietrapunsky/
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Check out Chica and the Man here.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Today we meet Michelle Songy, founder and CEO of Press Hook, an innovative new AI-based media relations platform. She and Alex discuss how AI can be used to help content creators and businesses to find relevant journalists and media outlets for their press releases.
Michelle was recently named to PRWeek’s Dashboard list of 25 most influential people in communications technology, representing the enterprises that are shaping your tech stack. She has more than a decade of experience developing, managing, and marketing businesses from start-ups to Fortune 500 companies. Her first company, Cake Technologies became the United Kingdom’s largest mobile payment platform for restaurants and was sold to American Express in 2017.
Michelle shares the benefits of using Press Hook to help small businesses reach the media, as well as strategies for successful affiliate marketing. They also discuss the importance of linking back to websites and blogs to help supplement content and revenue.
Learn more about Press Hook.
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Check out Chica and the Man here.
Drop a buck in the tip jar here.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Rich Kozak is the founder and CEO of RichBrands, guiding people today in "Making Your Brand Come Alive, and Accelerating Your Impact!" Rich's deep background in marketing and branding reflects in his exciting career becoming a global branding executive. Rich Kozak is a passionate, heart-connecting entrepreneur, best-selling author, and Impact Driven Brand Architect & Strategist. As a Certified Global Branding Consultant with decades of experience defining & languaging Brands alongside partners worldwide impacting hundreds of industries, he now shares his gifts with entrepreneurs determined to make IMPACTs on people’s lives, or the world.
Rich, the Founder & CEO of RichBrands and IMPACT DRIVEN Publishing, brings over four decades of experience helping entrepreneurs find the clarity that aligns with everything their Brand says and does. His work delivers strategic language as a brand accelerator and builds a powerful brand platform that speeds an individual into business success.
Listen in as we discuss:
- What is Branding
- Misconceptions about branding
- How does a company envision and define a brand
- Why is branding misunderstood?
Rich is a high-energy guest you will not want to miss!
Connect with Rich:
Website: https://richbrands.org/
FB https://www.facebook.com/richbrandsrk LI https://www.linkedin.com/in/richkozakrichbrands/
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Check out Chica and the Man here.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Josh Sweeney joins us to discuss the concept of lead generation and demand generation, and how his company helps founders scale up their engagements and increase sales. They also discuss how to niche down and focus on marketing dollars, and how to take advantage of existing assets to build relationships.
Sweeney is a seasoned entrepreneur, whose relentless drive has given him the platform to build big ideas and even bigger companies. One of his successes, Atcore Systems, was acquired in 2016 by a leading partner in the CRM industry. Experiencing the impact of various sales and marketing challenges over the years, Josh founded FounderScale. He has made it his mission to help founder-led organizations increase sales.
Sweeney discussed the importance of narrowing down focus and targeting a niche when it comes to demand generation and lead generation. He also discussed the importance of being candid about the lessons learned and providing real timelines when it comes to marketing. He also discussed the importance of balancing work and family life.
Listen and learn about:
- How to Scale Revenue with Demand Generation
- Most common reason why lead generation fails
- What demand generation is and why it matters
- How demand generation creates scalable revenue
Connect with Josh: FounderScale.com.
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Check out Chica and the Man here.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Joel Freund signed up for Linkedin when he was asked to join a startup technology company and found that it opened up many doors for him. He started helping others with Linkedin and eventually opened his own company, Fluex Media, which has scaled past seven figures. He believes that authenticity is key on Linkedin and encourages people to share their stories to create relationships and trust. He also recommends having a conversation with clients to get to know them and their story before writing content in their voice.
In a thought-provoking and refreshingly candid discussion, Freund shares the importance of authenticity when creating content for a target audience, and how it is important to understand the audience and not try to please everyone. He also discussed the benefits of video content, and how it can be used to create a connection with the audience. Finally, Freund discussed the importance of including copy with video content on LinkedIn to maximize visibility.
Listen in to also learn:
-
The secrets behind the largest LinkedIn Influencers' success
-
How to dominate B2B on LinkedIn
-
The uncomfortable but essential ingredient to building resilient teams
Connect with Joel on LinkedIn.
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Free copywriting class:
thevirtualmama.com/alexcopy
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Should you listen to or appear on PR After Hours? Let's see what guest Joel Freund of Fluex Media has to say...
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
They say talk is cheap—but podcasting is currently a billion-dollar business. Alex is joined by veteran broadcaster Joe Pardavila, who has produced over ten thousand hours of audio content over the course of his career in podcasting and terrestrial radio. Pardavila reveals how you can create the kind of conversations that draw both audiences and applause.
Pardavila was a radio personality and producer on the legendary New York City radio station, 95.5 PLJ, where he was part of the iconic “Scott & Todd in the Morning”. He's also the author of Good Listen: Creating Memorable Conversations in Business and Life.
Today, he shares with Alex his thoughts on:
- Why a fearless attitude can go a long way in landing prized interviews and achieving success.
- Why asking lots of questions is the key to building great relationships – on podcasts and in life.
- How to approach questions in ways that will create trust and bonding, rather than distrust and suspicion.
- Why listening is the most important skill for interviewers (or anyone) – and why it can take some practice.
Listen in!
Connect with Joe Pardavila: Books.Forbes.com/authors/joe-pardavila/
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
In this bonus episode, Alex recounts the banking runaround he received while attempting to open an account with Chase.
Don't forget, if you are listening on Spotify, to vote in the poll. You can also send in a voice message: https://anchor.fm/alex-greenwood1/message.
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Dan Cumberland is on a mission to help bootstrapped entrepreneurs avoid burnout. Having hit the bottom before, he's passionate about helping entrepreneurs get the insights they need to recalibrate their work/life balance, so they have the energy and motivation to keep going.
In this candid discussion, Dan and Alex talk about their own burnout experiences and ways to course correct to run their respective companies without burning out moving forward.
He is a 3x SaaS founder, serial entrepreneur, host of The Meaning Movement Podcast, and a Product Strategist with the Venture Studio NineTwoThree.co. His work has been featured in Entrepreneur Magazine, Inc.com, Fast Company, and more. His most recent project is software for repurposing speech-based audio and video into viral-ready shorts: videosnap.io.
You'll learn:
- Burnout and the hidden million-dollar mistakes entrepreneurs make
- Setting boundaries to prevent burnout
- The power of partnerships to grow your business
- How to repurpose content for social with Videosnap.io
Outside of business, he's a father, husband, avid reader, runner, health and fitness optimizer, and volunteer with the Carbon Almanac. He lives in Seattle with his wife and three kids.
Website: themeaningmovement.com Assessment: themeaningmovement.com/start Software: videosnap.io Agency: ninetwothree.co
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Rob Ashton is a writer, entrepreneur, and a former research scientist and editor, who’s had a lifelong fascination with how the things we read and write influence what we think and do.
He’s been investigating the brain science of reading and writing for more than six years, giving him a unique insight into why so much of our written communication fails. He says writing is ‘the invisible medium, hidden in plain sight’. And his research reveals that much of the misunderstanding in the world stems from our new reliance on tapping on our keyboards and phones instead of actually talking to each other.
Rob also founded the global learning company Emphasis in 1998. With his team, he’s enabled more than 80,000 people to make much more impact with their professional writing. His advice has been sought by everyone from the tech giants of Silicon Valley to the Royal Household at Buckingham Palace.
In this can't-miss conversation, learn about
- What most people get wrong about press releases
- The hidden impact of the words we read
- Why reading is unnatural
- What journalists know about what makes news, why it makes news, and how to use that to get their attention
- Negativity bias in the media--why it is natural
- The symbiotic relationship between PR pros and journalists
- The bridge that always gets hit by trucks
- Much more!
Get Silent Influence -- Free!
This is a five-part (free) email/audio course I created to help raise awareness of some of the science behind how written words influence our thoughts and decisions. (It’s an actual course, not a sales/marketing funnel.)
PR After Hours listeners can sign up here: robashton.com/influence.
Connect with Rob: https://www.robashton.com/
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Alex thinks he really understands SEO--but he doesn't! Today's guest, Brandon Leibowitz, schools Alex on the proper use strategy of SEO and shares why it is not just a science, but also a bit of an art.
Leibowitz has run and operated SEO Optimizers since 2007. They are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.
In today's conversation, you'll learn:
- SEO, Social Media Marketing, and Google Ads with your audience.
- How do you optimize your website for conversions
- What SEO strategies work in 2022
- How do you research keywords
- Techniques for competitor analysis
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Tony Kitchens is a speaker, author, and entrepreneur who has experienced highs and lows in both his personal life and his business. He believes that everyone can change their perspective on fear, pain, and current circumstances and use them as fuel to create an amazing life. Tony is the author of a book entitled “The Gift of Pain.”
The companies Tony founded have generated more than $100 million in revenue and serviced the largest multinational corporations in the world. He's on a mission to help as many people around the world through the wisdom he shares using his various platforms.
Listen in as Tony and Alex discuss:
- The Gift of Pain – Consider what you can become because of it.
- Personal Growth - Step outside your comfort zone in order to grow, learn and evolve into the best version of yourself.
- Resilience - Every day is a new opportunity to start over
Connect with Tony: Website: https://www.tonyrkitchens.com/ YouTube: youtube.com/@tonykitchens LinkedIn: https://www.linkedin.com/in/tony-r-kitchens-466778209/ Instagram: https://www.instagram.com/tonyrkitchens/
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Rob Dubin gives back by teaching courses in employee happiness which increase engagement, reduce resignations and combat quiet quitting. Rob combines lessons learned while sailing around the world with the science of human happiness to deliver sound strategies you can implement immediately to better relate to your teams and become happier.
Listen in as Rob and Alex discuss:
- Employee Engagement and Quiet Quitting are robbing us of trillions in productivity and are a losing proposition for both employer and employee.
- The Great Resignation is the result of a paradigm shift in people's thinking post-pandemic.
- Employee Happiness is the solution to both and needs to be a key part of your business strategy.
Connect with Rob:
LinkedIn Profile: https://www.linkedin.com/in/robdubin/ Facebook personal https://www.facebook.com/rob.dubin/ Facebook Speaker https://www.facebook.com/Rob-Dubin-Employee-engagement-expert-100865962119548 Website: https://www.robdubin.com/
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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WELCOME TO EPISODE 200!
Today we talk about whether your company is ready for PR in 2023 with Lauren Grassetti, a Senior Vice President at BAM, a full-service marketing and communications agency that believes stories move the world. In our chat, we also discuss managing client expectations, signs you may need to break up with a client, and new moms transitioning back into the workforce. Listen in!
Grassetti leads BAM’s account servicing team to ensure its PR programs create a meaningful return. With over 16 years of experience working with 80+ tech brands, Lauren's experience covers several B2B technology sectors, including wireless, marketing technology, education, telecommunications, healthcare, retail, HR, supply chain, cybersecurity, and IT.
BAM: BamTheAgency.com
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Listen in for a chat with Alison Ver Halen, who tells us why content marketing is important for your business. Alison majored in English and Psychology without realizing she was getting the perfect degree for content marketing. It wasn't until someone asked her to write blog posts for his law firm that she realized she could make a living doing what she loves. Allison and Alex even chat a little about their previous acting careers. Join us!
Learn more: https://avwritingservices.com/
https://www.linkedin.com/in/alison-ver-halen/
youtube.com/@alisonverhalencontentmarketer
https://www.facebook.com/AV-Writing-Services-117156536341321/
https://www.instagram.com/av_writing_services/
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Season 7 starts with Dick Grove, CEO and founder of INK Inc. Public Relations, which bills itself as “PR without the BS.” In 1997, the Kansas City-based Grove launched INK, notable for being one of the first to utilize a remote PR team (CNN profiled him at the time) and a unique “Pay for Performance” client model – both of which continue today. Over his 50+ year career, Dick has managed business and consumer communications from financial and investment relations, high-tech campaigns and products, crisis management, and the often-turbulent entertainment world. He’s served in the MarCom C-Suite with companies like Itel Corporation, GE Capital, and IT&T and a V.P. with industry powerhouse Burson-Marsteller.
Last year, Grove released his first book, “It’s the Media, Stupid: PR without the BS.” In it, he sheds light on the PR industry for publicists, entrepreneurs, and the general public seeking an insider’s look into the industry. Today, Dick shares his thoughts about the state of the industry, the history of his company, and some great tidbits, including
- Why he won’t work with celebrities or politicians
- Why he is allergic to charging hourly fees
- Why simplistic things are often the most difficult
- Why he wrote his book
Connect with Dick Grove: Buy the Book here. Website: www.inkincpr.com Twitter: https://twitter.com/inkincpr Facebook: https://www.facebook.com/INKincPR/ YouTube: https://www.youtube.com/inkincpr Instagram: https://www.instagram.com/inkincpr/ LinkedIn (Personal) https://www.linkedin.com/in/dickgrove/
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Alex wraps up another great year for PR After Hours. Listen in, and we'll be back in late January 2023!
Need a super easy website & store builder? Try Strikingly!
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
HAPPY NEW YEAR!
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Copywriter-turned-brand equity developer and digital agency co-founder Maria Popova's marketing career started 10 years ago as a side hustle from a student dorm room after accidentally landing her first gig. Today, Maria is a noted branding expert based in Rotterdam. She and her team help overachievers create generational wealth with profitable branding strategies. Join us for a fun conversation (in our last interview of 2022!) about branding and more.
You will learn the following:
- We empower entrepreneurs to develop their own assets
- The pain we address: help entrepreneurs use media strategically to build a brand
- The real value behind branding (that most big brands don't want you to know)
Learn more: WealthLeadGen.com LinkedIn: https://www.linkedin.com/in/realmariapopova
Need a super easy website & store builder? Try Strikingly!
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
HAPPY NEW YEAR!
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A communications audit is crucial to your communications and overall business strategy. Not convinced? Alex shares the why and how of the audit.
Learn more at AlexGPR.com. Contact Alex: Alex(at)AlexGPR.com.
Need a super easy website & store builder? Try Strikingly!
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
HAPPY NEW YEAR!
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Alex introduces us to longtime friend and colleague Bob Schiers, President and founder of RAS Associates, a Philadelphia-area public relations agency celebrating 35 years of service, and CEO and co-founder of Unified Strategies Public Relations Network.
Bob shares many insights into his career, including
- How he got started in PR, and where he honed his skills before starting his agency 35 years ago.
- What it means to run an international network of independent PR agencies.
- The current state of the PR industry and how technology, social media, and more.
Listen in!
Connect with Bob:
Linkedin: https://www.linkedin.com/in/bob-schiers-0074513 Facebook: https://www.facebook.com/bob.schiers Instagram: @instapicbobRAS Associates: www.raspr.com USPR: https://usprnetwork.com
Need a super easy website & store builder? Try Strikingly!
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Hannah Acosta is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past four years, Hannah has grown her department by over 340% and launched more than 4,000 social media campaigns.
She has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape. Her key focus is helping businesses build predictable marketing systems that consistently produce leads and sales. Today, she shares the secret to the lead generation strategy your competitors fear you'll discover.
Do not miss this one!
Learn more:
- www.uglymugmarketing.com
- facebook.com/uglymugmarketing/
- https://www.instagram.com/uglymugmarketing/
- https://www.linkedin.com/company/ugly-mug-marketing/
Need a super easy website & store builder? Try Strikingly!
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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We're excited to welcome back to the show one of the masters of the public relations profession...you might even call Marc Whitt the "Johnny Appleseed" of PR, spreading the word about ethical practice and more.
As greater demands and expectations are placed on those who practice public relations, PR veteran and author Marc Whitt contends that we should advance ourselves to the ultimate level of professional skill and excellence: that of a masterful public relations professional. He writes that achieving masterful status in our profession should become our North Star - our guiding light. These individuals are the profession's “cream of the cream of the crop,” according to Whitt. But those wishing to reach the masterful level must embrace and practice eight core habits, as Whitt details in his second book, When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional (CherrymoonMedia, 2022). Adding to this exceptional book are more than 36 PR masters from six countries who share their wisdom and counsel in essays that support these core habits, including PR After Hours host Alex Greenwood!
In this lively discussion, Alex gets to the core of good PR with Marc, asking about the inspiration for writing so soon after his first book, critically-acclaimed PR Lessons Learned Along the Way (CherrymoonMedia, 2020). Since its release, the book has been named a "recommended read" by PRCA, was the #1 new PR book release on Amazon (June 2020), and has received 10 editorial recognitions from BookAuthority, most notably: “Best New PR Books to Read in 2020, 2021 & 2022”; "100 Best PR Books of All Time"; and "Best PR Books for Beginners."
Listen in and learn why applesauce is on the menu for all PR pros--veterans, beginners, and everyone in between.
Listen to our first conversation with Marc here. Visit his website: MarcWhitt.com. Buy the books here. More About Marc:
Follow Marc on Twitter: @PRLessons / @marcwhitt
LinkedIn: www.linkedin.com/in/marcwhitt
Need a super easy website & store builder? Try Strikingly!
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Today Alex learns the value of working with a conversion copywriter as guest Jo Harris shares some helpful expertise, including:
- How to optimize your website messaging to convert more leads
- How to scale your revenue through copywriting
- 3 funnel strategies that scale revenue without paid ads
Harris is a co-owner of honeyDIGITAL agency. She writes research-driven sales copy for B2B and service-based businesses that want to increase conversion rates. She offers a course called Copyland where she teaches freelancers her process for writing copy so they can replicate it for clients or their own businesses.
"The value that we feel like we bring to the table is really helping businesses who have those high ticket offers to communicate their value. Because business owners struggle with that a lot." – Jo Harris
She has been in marketing for over a decade, working with an array of multi-7-figure businesses. You can also find her on LinkedIn here: linkedin.com/in/joharris01 or visit her other sites:
www.honeydigital.co -- www.linkedin.com/company/honeydigital -- www.instagram.com/thevirtualmama
Need a super easy website & store builder? Try Strikingly!
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Brenda Poor is the marketing and communications director of Global Care Force, a nonprofit that connects volunteers with partners serving people in need. Before this, she spent three decades working behind the scenes in television newsrooms in Kansas City. In today's discussion, Poor shares tips on how to get your story covered in TV news, ageism in the workplace, being a single mother, and her journey that led to the public relations and marketing field and to assuming a leadership position in a leading professional organization for communicators.
Don't miss her frank thoughts about the state of journalism and what surprised her most about working in PR. Listen in!
“I just want to be clear I loved working. In broadcast journalism news, I loved it. I loved it, loved it, loved it until I didn't, and I was starting to get to that point (after) 14-and-a-half (at Channel 5). In those 14-and-a-half years I had like seven news directors. And you know that's never good.” --Brenda Poor
Connect with Brenda on LinkedIn:https://www.linkedin.com/in/brendacpoor/. KC IABC BCS event: kciabc.com/bcs
Need a super easy website & store builder? Try Strikingly!
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Employers want to retain and develop good employees. Employees want to move up in their careers and increase job satisfaction. To attain both is a win-win. That's where UMKC TalentLink comes in.
Join us today in the Virtual Lounge as we welcome Jake Akehurst, executive director of UMKC TalentLink, and Pete Dulin, marketing coordinator for the program. UMKC TalentLink is dedicated to providing expert professional development and training for achievers to help them gain and strengthen practical skills that fuel professional growth through skills-focused courses and training led by UMKC faculty and experts in their field for goal-driven professionals and businesses. Listen in as we learn how UMKC TalentLink is changing people's careers, improving the business talent pool, and also serving our military worldwide with skills training and more.
"I spoke to a large company based in Kansas City--to one of their training and development people, and she said, 'You know, I've got one associate that needs some data analytics help,' and I said perfect. We've got six courses in that space. Let me shoot you a link--here's an example of the course, and that individual is going to get an opportunity to enroll now. My goal and intent would be that they have such an awesome experience that that employee returns." -- Jake Akehurst
You will also learn:
1. Brand Building and Outreach - How and why UMKC TalentLink redesigned its website to market and reach multiple audiences more effectively.
2. Investing in Talent - The overlooked need to train and develop current employees as a retention/loyalty tool, especially in a tight labor market where hiring candidates is tough.
3. Achieve Your Goals - For job seekers, investing in skills-focused training can boost prospects for career advancement or a career change.
Visit the website here: UMKCTalentLink.com
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Need a super easy website & store builder? Try Strikingly!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. On today's show, Josh tells us why some businesses shouldn't spend money on SEO, ways to improve online reputation, and how Wikipedia can be your best tool for managing company and CEO Reputation.
Josh has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. In addition, he is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, SES, and PR Summit. Before The Mather Group, Greene managed online and DRTV programs for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell.
"One of the interesting, sort of...maybe not secrets to Seo is oftentimes, good press is the best answer to any SEO problem that you have. You know, and it's very easy to get." -- Josh Greene
Listen in for info and tips, including:
-
Breakdown SERPs (Search Engine Results Pages) and why each element appears where it does.
-
Learn three easy tips for pushing down unwanted search results.
-
Discover how Wikipedia can be your best tool for managing your company and CEO's reputation.
Learn more: TheMatherGroupLLC.com
Get his book, Wikipedia for Business 2022: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed, here: https://amzn.to/3TglPtG
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Kate McKay, Breakthrough Catalyst, is a speaker, coach, media expert, fitness and wellness buff, and mom. Despite the tragic loss of her son Will in 2017, Kate is proof that we are capable of overcoming life's most significant challenges. Kate is committed to inspiring others to live a breakthrough life. McKay, CEO of Siena Strategy Partners, is a Certified High Performance Success Coach & Business Strategist. In addition, she is an international best-selling author, speaker, athlete, and podcaster who motivates & inspires others to claim their unique brilliance.
Today, she shares a message that will resonate with anyone looking to claim the opportunities available to them--to reclaim the courage to face challenges. Kate discusses her focus on helping men navigate the choppy waters of masculinity and more.
"We really need to allow men to be men and allow them to have a broader emotional experience in ways that resonate with them, not in the language of women but in the language of men, and because I think men agree." -- Kate McKay
Listen in!To learn more about Kate McKay, please go to her website www.kate-mckay.com Twitter: @katemckay18 Instagram: @iamkatemckay
Podcast: Master Your Life with Kate McKay Check out her books here.
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Alex Moses is a serial entrepreneur on a mission to help digital marketing agencies grow. Listen in for a rousing discussion of ways he helps make things happen for his clients--the key word being "help."
Learn more about Alex and follow him on LinkedIn: https://www.linkedin.com/in/alex-moses-/.
Nominate PR After Hours for Best Business Podcast here.
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I have written two business books, nine novels, thousands of blog posts, articles, press releases, speeches, social media posts, ad copy, and even a screenplay.
Let's work together to make your content the best it can be. Let's convert casual readers into customers! CLICK HERE FOR DETAILS:
https://www.fiverr.com/alexgpr/create-well-crafted-blog-post-content
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This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
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--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Think Pinterest isn't practical as a public relations tool? Think again! Today we learn all about ways to use Pinterest as a secret weapon in developing SEO and increasing media relations success with our guest, Lindsay Shearer. She is the CEO of Pins 4 Profit + BrandRanx Media + Bankable Digital Agency.
Lindsay’s team focus is on running large volume of Pinterest Ads + Organic & mixed with a cross channel SEO strategy for ecom brands. Lindsay has been featured in Entrepreneur, Fox Sports, Social Media Explorer, Market Watch and has spoken at events & hosted masterminds around the world. With a background in using digital marketing for mergers & acquisitions & private equity, Lindsay’s team has helped hundreds of brands reach massive growth & scale. Each year she spends over $35M+ profitably for clients and addicted to the results.
Listen in for details and how you can get a free download just by mentioning you heard it here on PR After Hours!
Nominate PR After Hours for Best Business Podcast here.
AFFORDABLE CONTENT CREATION
Take your customer-facing content to a new level with my experience and ability as a 35-year-professional writer. I'm a veteran PR professional and expert in media relations, crisis communications, business development, content creation, e-publishing, podcasting, editing, and writing. So, yes, I understand how to use proper grammar--but anybody can do that. My skill lies in making your content SPEAK to your audience.
I have written two business books, nine novels, thousands of blog posts, articles, press releases, speeches, social media posts, ad copy, and even a screenplay.
Let's work together to make your content the best it can be. Let's convert casual readers into customers! CLICK HERE FOR DETAILS:
https://www.fiverr.com/alexgpr/create-well-crafted-blog-post-content
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Welcome back to the Virtual Lounge! Your mixologist, Alex Greenwood, kicks off the season with an update on where he has been and what's next!
AFFORDABLE CONTENT CREATION
Take your customer-facing content to a new level with my experience and ability as a 35-year-professional writer. I'm a veteran PR professional and expert in media relations, crisis communications, business development, content creation, e-publishing, podcasting, editing, and writing. So, yes, I understand how to use proper grammar--but anybody can do that. My skill lies in making your content SPEAK to your audience.
I have written two business books, nine novels, thousands of blog posts, articles, press releases, speeches, social media posts, ad copy, and even a screenplay.
Let's work together to make your content the best it can be. Let's convert casual readers into customers! CLICK HERE FOR DETAILS:
https://www.fiverr.com/alexgpr/create-well-crafted-blog-post-content
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
Shelby Dash and Kristina Clifford, both professionally trained comedic actresses, started making comedy videos "just for fun" in 2015. What started out as a passion project turned into a career when various brands & businesses started approaching them for custom video content. Suddenly, Take2Content was born!
Although content creation is no longer just a hobby, Shelby and Kristina still bring that same sense of fun to every project they tackle, leaving their clients with something truly unique. They handle every aspect of production from ideation to editing; a one-stop-shop for all of your video content needs.
Listen in for a fun conversation and learn:
- How to use comedy to drive brand awareness
- The creative process, how to brainstorm video ads
- 5 Keys to creating a successful social media ad campaign
- and there's more!
Visit the website: https://www.take2content.com/ Subscribe to their YouTube channel here. Watch the infamous "chair farting" video here. You're welcome. Follow on Instagram here.
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Much attention is paid by brands, companies, and individuals to their visual branding elements--but what about your audio brand? Today we meet David Ciccarelli, Co-Founder and Chief Executive Officer of Voices, a platform that connects producers, marketers, instructors, and educators at companies big and small to the perfect freelance talent for their projects. David shares information about the necessity of audio branding—the way your brand sounds—in the era of audio-first experiences. You'll hear more than you may expect about the power of voices--so listen in!
Visit the website here.
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
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Alex shares his latest career move--which, like many swept up in the "great resignation," means quitting and trying something else. So, listen in, and don't forget to answer the poll question if you are listening on Spotify, use voicemail through Anchor, or send us your thoughts: Alex(at)alexgpr.com.
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Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
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Executive life coach Michelle Cox joins us to talk about being a leader in all aspects of your life, specifically:
1. Being a leader in your work - Your team is a reflection of you, without creating self-awareness of who you are as a leader, what expectations you have of yourself and your team, you may have a missing in your leadership.
2. Being a leader in your relationships. Creating healthy relationships within your team creates trust and is crucial to building a successful team/organization. There are four components that are key to building healthy relationships.
3. Being a leader in your organization. Whether you're an owner or executive leading a team, creating a vision and a focused strategy that aligns with that vision is critical. Without it, you experience unexpected starts and stops.
Connect with Michelle, get her tips, and more at MichellelCox.com and on LinkedIn.
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
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Saying "no comment" when questioned by a reporter is not the best strategy. Today, Alex comments on ways to ensure your "no comment" comment is better received.
Source material here.
Photo by Edmond Dantès.
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
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Jeremy Ryan Slate is an entrepreneur, media expert, author, CEO, and founder of Command Your Brand. He studied literature at Oxford University and is a former champion powerlifter who helps visionary founders to impact the world and better mankind through podcasting and new media to create trust and opinion leader status. Today, he shares the roadmap to building your credibility by hacking your position as the trusted authority in your space. This is an episode you don't want to miss!
Check out the special offer on Jermey's new book here. Check out how to write a press release here.
Follow us on Instagram! Follow us on Twitter! Please review this show on Apple Podcasts here.
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
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Context is one of the keys to success in today's highly competitive digital environment and anyone looking to use data (as in polling) to better understand their context before creating content. That’s why we’re excited to welcome Peter Shafer to the virtual lounge.
Peter is the Vice President of Sales and Marketing at Everest Communications. Having worked for prestigious polling organizations such as Gallup and Harris, as well as large global PR firms, Peter will shed light on how using data effectively can vastly improve your digital marketing campaigns.
SURVEY SAYS we’re going to learn something valuable today. Listen in!
Visit his website: EverestComms.com * LinkedIn**
Follow us on Instagram! Follow us on Twitter! Please review this show on Apple Podcasts here.
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
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Alex runs through top tips for a successful public relations campaign. Listen in!
Example: Swire Ho. Article link here.
Follow us on Instagram!Follow us on Twitter!Please review this show on Apple Podcasts here.
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Drop a buck in the tip jarhere.
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
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Alex offers tips on building a more secure internet presence--starting with your Pa$$W0Rds...
Source article here. Password Tester here.
Please review this show on Apple Podcasts here.
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Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
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PR pros--are you taking good care of your client relations? Need some tips? You're in luck because today we welcome Justin Goldstein.
Justin talks with Alex about how professional service industry pros can thrive in even the highest-pressure environments, and how to think two steps ahead of clients’ needs so that you’re always on target with their wants.
He is the founder of Press Record Communications, a strategic communications firm that specializes in public relations, content development, and thought leadership. Prior to that, he spent a decade building communications and content programs for top-ranked communications firms and clients including General Motors, Clinton Global Initiative and Best Buy. A frequent commentator on trending news who appears in premier media outlets like Forbes and PR Week, Justin was voted an “Exceptional Under 35” by the Public Relations Society of America and served as morning drive and newsroom producer for WRHU-FM, New York's number one non-commercial radio station. Connect with Justin on LinkedIn.
Review this show on Apple Podcasts here.
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
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Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
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Today, PR veteran Donna Loughlin talks with Alex about ways to humanize your tech story as well as why good PR is like a pre-flight checklist. They also chat about the inventor of the Pong video game, electric tractors, and the invention of the sports bra.
Loughlin is the Founder of LMGPR and is best known for her work with futurists and innovators. She has launched more than 500 companies, taking them from stealth to market leaders since forming her agency in 2002. Listen in!
Check out her podcast here.
Review this show on Apple Podcasts here.
Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
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Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
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Today we meet best-selling author and Leadership Consultant, Devora Zack, whose latest book—The Cactus and Snowflake at Work: How the Logical and Sensitive Can Thrive Side by Side (Berrett-Koehler; Nov 02, 2021) --answers the question:can people with fundamentally different ways of thinking and engaging with the world work together? The answer is yes!
Zack says the best use of our energy is to focus on our own reactions and perceptions rather than try to “fix” other people. The book helps readers learn where they are on the Thinker (“Cactus”)/Feeler (“Snowflake”) spectrum. She includes real-life scenarios that show how to nurture one’s nature while successfully connecting with those on the other side. As always, Zack fearlessly and entertainingly dispels myths, squashes stereotypes, and transforms perceived liabilities into strengths.
Listen in for a spirited conversation--and can you guess? Is Alex a cactus or a snowflake?
Also by Devora Zack: Networking for People Who Hate Networking, Second Edition: A Field Guide for Introverts, the Overwhelmed, and the Underconnected
Review this show on Apple Podcasts here.
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Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
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Alex offers some quick advice for entry-level PR job seekers. Listen in and share!
Review this show on Apple Podcasts here.
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Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
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Alex shares tips on the power of testimonials and reviews--and tells why you should write them yourself!
Review this show on Apple Podcasts here.
Check out the Kirkus Review of PILATE'S FAITH, Alex's latest: https://www.kirkusreviews.com/book-reviews/j-alexander-greenwood/pilates-faith/
Order PILATE'S FAITH: https://amzn.to/3DWhyos. Buy Alex Greenwood's books on Amazon.com.
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Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
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Welcome to Season Five of PR After Hours! Today, Alex shares the Top 10 PR Tips from Fortune PR.
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Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.
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As we reach the end of 2021 and Season 4 of PR After Hours, Alex details some big changes in his life and this show. Listen in!
Follow Alex's PR blog here.
Help get healthy food to hungry people: https://aftertheharvestkc.org/.
Get Alex's new book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
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It's the holiday season, but Alex is a bit of a Scrooge when it comes to working for free on your charitable event. Actually, there are some reasons why. Don't worry, he's not a total humbug--Alex also offers tips on ways to get a PR pro on board. Listen in!
Additional reading here. Help get healthy food to hungry people: https://aftertheharvestkc.org/.
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Rick Lozano helps people unlock potential and amplify their talent, and he does it all with his unique blend of energy, expertise, and a musician’s soul. With twenty years of experience in award-winning talent and leadership development programs, Rick brings his unique approach to audiences across the globe, combining his expertise as a world-class speaker with his talents as a singer/songwriter and musician. He's also a small business owner and knows firsthand the challenges startups face. Today on the show, Rick and Alex discuss ways to make small business startups more successful.
You'll learn about
- Why you need a CRM
- How automation can keep you sane
- Why "template" is not a dirty word
- The power of masterminds
- ...and be sure to listen to the very end for something really special that we think will definitely hit a nerve if you are on LinkedIn!
Rick is the author of Acoustic Leadership – Develop A Leadership Culture That Resonates and the owner of Unlock & Amplify®. He has built a reputation for his refreshing delivery that leaves audiences raving and - more importantly - with action items they can immediately implement to produce change.
Buy the book: https://amzn.to/3xKbxck
Connect: https://ricklozano.com/ LinkedIn: https://www.linkedin.com/in/rick-lozano/ Spotify--click here.
Get Alex's new book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
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Rhiannon Ruff has more than ten years' experience helping large organizations and Fortune 100 companies navigate Wikipedia. She co-founded two boutique agencies in that time and worked with countless brands and business leaders to update their Wikipedia entries in line with the site's rules and guidelines. In this conversation, you will learn about:
- Debunking Wikipedia myths: There is a lot of bad advice out there for companies and brands when it comes to Wikipedia; my goal is to debunk PR and marcomms teams' biggest misunderstandings about Wikipedia
Why you shouldn't have a Wikipedia page: Most people assume that they should have a Wikipedia page, but there are many reasons why you shouldn't have one, especially if you're an individual or small brand.
Digital legacy and Wikipedia: The longevity of information online is crucial to think about as part of crisis communications, especially for sites like Wikipedia that retain historical details.
Learn more: https://www.luminodigital.com/ * https://www.linkedin.com/company/luminodigital/**
Connect: https://www.linkedin.com/in/rhiannonruff/
Get Alex's new book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
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So you've tried podcasting--as a host or guest, or both--and it seems like a waste of time. Maybe, just maybe, you're doing it wrong.
Today's guest is Phil Pelucha, He builds global empires from home and rarely puts on pants. Ranked as the number 1 Podcast Publicist for businesses, Phil is the founder of Billionaires in Boxers, he offers Alex some tough love about what he needs to do to make his podcasts work for him. You do not want to miss this one, especially if you want to make a living as a guest or host of a show.
Connect with Phil: https://billionairesinboxers.com/about-us/
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Health insurance is a labyrinthine and often frustrating topic in America, especially for the self-employed (1099), entrepreneurs, freelance contracted individuals, and those facing expensive COBRA options across all industries. Fortunately, they have Dr. Noor Ali, our guest today. Dr. Noor helps growth phase entrepreneurs access quality health insurance plans outside of open enrollment. She is the insurance advisor, medical doctor, and fempreneur you must meet!
Connect with Dr. Noor: https://drnoorhealth.com/ LinkedIn: https://www.linkedin.com/in/drnoorhealth/.
Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
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Alex shares his thoughts on the damage Facebook has caused, and his plans to delete it altogether. Learn more (including links to research mentioned in the episode) at https://a-greenwood.medium.com/on-ditching-facebook-63dcd456b8f4.
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Can PR pros benefit from behavioral science or is it all just BS? Just kidding. Shayoni Lynn FCIPR FPRCA CMPRCA makes the case for BS in your PR.
She is CEO and Founder at multi-award-winning strategic communications and behavioral science consultancy, Lynn PR. Shayoni is a Fellow of the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) and Chair of PRCA Cymru. In 2021, she was listed in the PRWeek Power Book – the definitive list of the most influential and respected communications professionals in the UK. In the same year, she was listed in the PROPEL 100 – a list of the most influential PR agency professionals in the world.
Now behave yourself and listen in!
Connect: LynnPR.co.uk
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In October 2021, the U.S. Bureau of Labor Statistics announced that 4.3 million Americans, or 2.9% of the entire workforce, had quit their jobs in August. That’s more than 10 percent of the previous record-breaking annual total in just one month.
One reason many have expressed for resigning is a poor working environment. What if there was a scientifically-sound way to gauge employee satisfaction and address toxic workplace behavior? Find out as we welcome Michelle Stinson Ross to the show.
Michelle is an industry-recognized authority on digital marketing, particularly the convergence of content, search, and social media. She is CMO and co-founder of Mindful Appy, an Emotional Experience Sampling platform that helps employers anonymously take the pulse of their teams. Listen in to learn more about this revolutionary concept. Read more about it here. Catch Michelle at the Digital Summit in Raleigh here. Want a discount code? Email us at Team@alexgpr.com!
Listen to her podcast here. Read: "The One Number Businesses Need to Know" here.
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Philippe Borremans knows this about a crisis: Time is the one thing you get very little of as you try to retain control of the narrative. On today's show, we welcome Borremans, an independent Public Relations consultant specializing in Emergency Risk & Crisis Communication and President of the International Public Relations Association (2021). He tells us the differences between crisis and risk management communication in North America and Europe, as well as his thoughts on the future of the public relations profession.
He works on strategic communication projects for epidemic and pandemic preparedness with organizations worldwide. Before emigrating to Morocco, and later to Portugal, he was Chief Social Media Officer and CSR coordinator at Van Marcke Trading Group. For ten years he held several communications positions at IBM, including Corporate and Online Communications on national and European levels. Philippe started his Public Relations career at Porter Novelli International in Brussels. He is a regular guest lecturer at universities and business schools across Europe and North Africa. Listen in!
Connect: https://www.onlineprtraining.com/riskcomms Newsletters: https://prdispatch.curated.co/ and https://prtoolz.com/. LinkedIn: https://www.linkedin.com/in/philippeborremans/
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Jonathon Narvey is the Founder & CEO of Mind Meld PR Inc. in Vancouver. As a reporter covering the tech scene, he learned the craft of creative storytelling. Now in PR, Jonathon and his team use those skills to earn media coverage for innovative tech companies. Today on the show, he shares his thoughts about processes that encourage creativity for PR and marketing.
"As you know well, creativity is essential for what we do. But discovering and hiring creative people is super-hard," he says. "So, we have processes we use -- and other companies could use -- to get those creative juices flowing to create cool story ideas reporters will love."
Learn:
- Let the research do the work. (It's Michael Crichton's method he used to write books like Jurassic Park.)
- Remove distractions/Let daydreaming be part of the work.
- Cross-pollinate from different subjects that don't normally go together.
Check out his podcasts: https://anchor.fm/mindmeldpr and https://podcasts.apple.com/ca/podcast/the-future-of/id1476940640
Visit his website: mindmeldpr.com.
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So excited to welcome Jim James to the virtual lounge today to discuss the value of consistency in your content, how to get noticed, and much more!
Jim has built businesses from a suitcase on 3 continents for over 25 years, all using public relations. His first brush with #gettingnoticed was at 18 when he jumped out of a plane in return for sponsorship and received expedition equipment in return for media publicity. He hasn’t stopped this model of brand+business building ever since.
Having grown up in Europe, Africa and America, it was perhaps inevitable that Jim would move to Singapore at the age of 28 to start his first company, EASTWEST Public Relations. Since 1995 the B2B agency opened offices in Singapore, China, India, and the UK serving over 500 clients. In China between 2006–2019, Jim built the business importing and distributing Morgan Motor Company cars, was interim CEO of Lotus, Vice-Chair of the Chamber of Commerce, and a number of other profit and not-for-profit ventures including the bi-annual British Business Awards.
"The Unnoticed Entrepreneur is a masterwork for getting your business, self, or brand to go from unnoticed to noticed. But it's more than that--It's the excellent information and this advice skillful podcast host and #PR veteran coaxed from guests on his popular show (myself included). You will learn many new things and get positive reinforcement on much more! So, get this book and get noticed!" -- Alex Greenwood
Connect:
LinkedIn: https://www.linkedin.com/in/jamesjim/ Twitter: @jimajames Buy the book: https://t.co/sukxJz5BUc?amp=1 Check your ACI: https://unnoticed.scoreapp.com/ Listen to Alex on Jim's show here: https://podcasts.apple.com/us/podcast/should-you-make-your-interviewer-laugh-and-when/id1484874900?i=1000520323817
Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj
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Passive income is the way to wealth and peace of mind, says our guest today, Lane Kawaoka. He owns 4,500+ rental units and is the leader of “Hui Deal Pipeline Club” which has acquired over $600 Million dollars of real estate by syndicating over $70 Million Dollars of private equity since 2016. Lane uses his Engineering degree to reverse engineer the wealth-building strategies that the rich use in the Top-50 Investing Podcast, SimplePassiveCashflow.com. Is this right for you? Say aloha to Lane and listen in!
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Jeff Hahn is the author of Breaking Bad News: 12 ESSENTIAL CRISIS COMMUNICATION TOOLS. Hahn isa crisis communications expert with 30 years of experience in communications and public relations. Today, he talks about his step-by-step method for crisis communications.
He is a specialist in the food and energy sectors and is deeply concerned by the existential threat both industries currently face. Jeff is the owner and principal of a family of integrated agency brands including Apron Food & Beverage Communications, Hahn Public Communications, the Predictive Media Network, and White Lion Interactive. His team of 40 people serves an array of clients in the food and beverage industry, as well as in the energy and higher education, and health care sectors.
Interested in a free copy of Jeff's book? Visit https://breakingbadnewsbook.com/ and follow Jeff's instructions mentioned on the show.
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Devin Miller is an IP attorney who believes in helping small businesses protect their intellectual property. Listen in for affordable ways your business can benefit from working with an IP attorney. Listen in!
Connect: https://milleripl.com/ Check out his podcast: https://milleripl.com/blogs/inventive-journey
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Want to know the secrets to a successful media pitch? We will find out today as we welcome Brittany Bearden. This ten-year PR veteran's clients have appeared on The Ellen DeGeneres Show, in the New York Times, USA Today, Forbes, Business Insider, and many others. Bearden is one of the co-founders of At Large PR. She has written about PR for Entrepreneur, Business 2 Community, and CEO Magazine. Listen in!
Connect: AtLargePR.com
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Sponsoring a quality podcast is ideal for budget-conscious small- to mid-sized enterprises and brands. Alex makes a case for why you should consider an affordable podcast sponsorship for your business, brand, or service.
Interested in sharing your message on our show? Contact Alex: Alex@alexgpr.com.
Learn more, and listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Follow us on Twitter: @HoursPR
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Many people profess to be afraid of public speaking and don't see the value in it. Our guest challenges that way of thinking and wants us all to consider the valuable benefits of being a speaker. Steve Markman has over 30 years of experience in the speaker and conference business. He is the Founder and President of Markman Speaker Management, LLC, a multi-service speaker agency based in Boston, Massachusetts, with an international clientele.
Steve has helped hundreds of executives, principals, entrepreneurs, and authors land speaking engagements, working with all industries and professions. His customized coaching/training service teaches people how to obtain speaking engagements successfully. The firm also has a speakers bureau division, providing keynote speakers for organizations worldwide. Early in his career, Steve headed up the conference divisions of leading organizations, including The Conference Board and Comdex. We're speaking--listen in!
More information: www.markmanspeaker.com LinkedIn: http://www.linkedin.com/in/stevemarkman Twitter: @markmanspeaker
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Have you experienced ageism in the workplace or your hiring journey? Today, Alex talks about current trends regarding the hiring (and firing) of older workers, as well as the sobering opinions of his colleagues in today's episode. Listen in!
Alex's Poll on LinkedIn: https://www.linkedin.com/posts/agreenwood_for-the-over-50s-in-the-job-market-do-you-activity-6843572773239980033-23bH
EEOC: https://www.eeoc.gov/age-discrimination
Tech Job Posting ‘We Hire Old People’ Went Viral For Highlighting Ageism https://www.forbes.com/sites/jackkelly/2021/08/26/tech-job-posting-we-hire-old-people-went-viral-for-highlighting-ageism/
What do you think? Please leave us a voice mail https://anchor.fm/alex-greenwood1/message or send a message via our contact form: https://prafterhours.com/
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Leaders who neglect self-care do so at their peril, says Paul Glover, the No B.S. Workforce Performance Coach. Glover is a "recovering trial lawyer," an ex-felon, an unabashed Starbucks addict, a Chicago Bears fanatic, the author of WorkQuake™, a speaker on business and leadership topics, and a Member of the Forbes Coaching Council. On today's show, he discusses the three things leaders must do to perform well and model appropriate behavior for their teams. Listen in!
Buy the book here: https://amzn.to/3zDPFPM
Connect with Paul: Website: http://www.paulglovercoaching.com Facebook: https://www.facebook.com/paulglovercoaching/ LinkedIn: https://www.linkedin.com/company/37897671/admin/ YouTube: https://www.youtube.com/channel/UCkj_nEe19_77icGFqq_jzmg Twitter: https://twitter.com/paulglovercoach Instagram: https://www.instagram.com/paulglovercoach/?hl=en
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Still on the fence about listening to or reading THE PODCAST OPTION? How about a free sample of the audiobook? Listen in!
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Manish Vakil started as an entrepreneur when he was in his 20's and is the founder and CEO of Tumbles Kids Gym and STEAM program. He started his own franchising company six years ago and now has eight domestic locations and is opening two international locations in the next year. Listen in for his thoughts on successful franchising strategies and more.
Learn more: https://tumbles.net/
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Curtis Boyd started as a student nurse who figured out how to get his student loans paid off--by removing fake reviews for doctors in the hospital where he worked. He ended up starting a B2B SaaS company, Objection.co - which is a fully automated review dispute service that can identify and dispute illegitimate online reviews on 20+ websites. Listen in for ways you can protect the reputation of your company or clients.
Learn more: https://objection.co/
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Nitzan Mosery speaks with Alex about living life on your own terms. Really good stuff--listen in!
Learn More:
https://traveling-investor.com https://www.youtube.com/c/TheTravelingInvestor/videos https://nizan.clickfunnels.com/flagship-framework1611106958685
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Are promotional products part of your public relations and marketing strategy? If not, you want to meet the #thepromoguy, Swire Ho.
Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature.
LinkedIn: linkedin.com/in/swire-ho-thepromoguy-6b90631
Website: http://www.garudapromo.com
Facebook: http://www.facebook.com/garudapromo
Instagram: https://www.instagram.com/garudapromo/
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Sure, you hear personal branding is important--but has anyone really told you why? You're in luck as we welcome Ian Moyse, Technology Sales Leader, to the show.
Ian has sat on the boards of a number of industry bodies; FAST (Federation Against Software Theft), CIF (Cloud Industry Forum), and Eurocloud. He was awarded the accolade of BESMA UK Sales Director of the year and in 2019 & 2020 was listed in the top 50 Sales Keynote speakers by Top Sales World. He was rated #1 Cloud influencer Onalytica and has been recognized as a leading cloud Blogger, listed in the EMEA top 50 influencers in Data Centres, Cloud & Data 2017 and Top 50 Cloud Computing Blogs 2020.
Find out how Ian has built his personal brand and enhanced his success!
Learn more: https://www.owltail.com/people/tOrGz-ian-moyse/appearances and http://www.ianmoyse.co.uk/
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Building remote teams in a foreign country is a challenge. Lucky for us, Chris Martinez joins us today. Martinez is the Founder of DUDE, which gives digital agencies the people and processes so they can take on more projects and scale profitably. Martinez owned a digital agency for three years and in 2015 moved all of his web design and development to Tijuana, Mexico--it was a total game-changer for his agency.
He quickly learned that Tijuana gives agencies all the benefits of outsourcing and none of the downsides. In 2017, Chris launched DUDE to provide the perfect outsourcing solution for digital agencies. Today, DUDE is working with digital agencies all over the US and Canada and is providing them the perfect outsourcing solution for digital agencies. Best of all, DUDE is helping digital agencies to scale, creating new technology jobs in Latin America and Asia, and little by little, DUDE's staff are changing the way that people perceive these regions.
Learn more: https://dudeagency.io/
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Are you frustrated by the lack of interest in your media pitches? Well, Alex has some info that may just empower you to keep swinging. Listen in.
Source material quoted: https://www.prdaily.com/report-only-8-of-pr-pitches-result-in-media-coverage/
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Ari Galper is the world's #1 authority on trust-based selling and has been featured in CEO Magazine, Forbes, INC Magazine, SkyNews and the Australian Financial Review. Ari has created a unique and different sales approach based on trust and integrity called UNLOCK THE GAME -- designed so the dreaded act of "chasing" and the painful experience of rejection is eliminated forever - a feat never thought possible, until now.
It is specifically for business owners, consultants and sales professionals, who struggle with converting potential clients into paid clients. Many focus on growing their networks, having more conversations ("numbers game"), but converting them into paying clients, remains an elusive mystery. Ari’s big lesson you’ll learn today, is that you lose the sale, not because you haven't demonstrated enough value, but because you haven't created enough trust -- a mindset shift that has changed thousands of people's lives.
Learn more: https://unlockthegame.com/
Social:
https://www.facebook.com/arigalperfans https://www.linkedin.com/in/arigalper/ https://twitter.com/arigalper
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Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch.
Learn more: https://www.ereleases.com/
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Kicking off season four is Ira Gostin, an entrepreneur and marketing and communications strategist specializing in corporate storytelling to help founders and CEO's grow their companies, both public and private. He is the chief strategist at G8 Strategies with a headquarters in Reno, Nevada and an office in New York City. Listen in for great PR and storytelling insights!
Learn more: https://g8strategies.com/
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Alex's latest book, The Podcast Option: Tips and tricks to make podcasting work for you--is now an Audible audiobook! Narrated by the author, learn why podcasting can be an effective tool for your branding, how to start a show, what not to do as a show guest, and much more!
Click here: https://amzn.to/3hExeD0
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A few words from Alex as season 3 of PR After Hours ends.
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Alex offers a big tip on making sure your presentations, meetings, and podcast appearances are as successful as possible.
Source material: https://www.throughlinegroup.com/2021/06/22/study-your-bad-audio-makes-you-sound-dumber/
Mics Alex recommends:
$$$$ -- Tula: https://amzn.to/3x0zsTq (Used to record this podcast and the Mysterious Goings On podcast.)
$$$ -- Blue Yeti: https://amzn.to/3zWoy3l
$$ -- TONOR: https://amzn.to/2STSAE0
$ -- Amazon Basics: https://amzn.to/3xHDnol
Visit our website for show notes, an archive of episodes, gear, and more: https://prafterhours.com/
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Our guest Jeremy Haug is a world-class Marketing Expert and Leader who has led multiple companies to the Inc 5000 and Inc 500 award. He helps B2B businesses thrive with marketing. Listen in for tips and insights!
More about Jeremy: http://www.b2bbusinessexperts.com/
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Angelo Ponzi has amassed 25+ years of client-side, agency, and consulting experience in diverse industries - semiconductors to financial to ice cream. He focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable and profitable business growth. On today's show, he shares his insights on why you must know your customer intimately, and how to go about it.
Learn more: http://www.theponzigroup.com/
Listen to his podcast: https://www.businessgrowthcafe.com
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Taking action--often imperfect action--is often more important than waiting to make the perfect move in business. Today's guest, Angel Ribo, tells us why. Ribo, known as The CEO Confidant, is an Influencer, LinkedIn strategist, International TV Host, Public Speaker, CEO Consultant, Board Member, and Philanthropist. In the last 21 years, Angel has helped more than 1,500 CEOs in 33 different countries to Accelerate the growth of their businesses.
Learn more about Wisdom for Kids here. Learn more about Ribo here or email him Angel@AngelRibo.com.
NOTE: There were some audio challenges during the recording of this episode. We hope you will listen anyway, as Ribo has some insights and news you won't want to miss.
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Luke Hohmann is a serial tech entrepreneur who bootstrapped and sold his last company, Conteneo, an enterprise SaaS company. Today he shares examples of creative and affordable PR and marketing strategies he employed in his tech startups. We also talk about the value of civics and Firstroot, which empowers young people to take control of their financial lives. Luke builds companies that make the world better--something that seems to be quite rare in Silicon Valley these days, so be sure to listen!
Learn more about Luke and Firstroot here: Firstroot.co
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Do you know anyone who's worked with Sir Elton John or Elon Musk, sent people down to see the wreck of the Titanic, or closed museums in Florence for a private dinner party with Andrea Bocelli serenading them while they eat their pasta? Well, you do now as we meet Steve Sims. Quoted as “The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, Sims is the best selling author of "BLUEFISHING - the art of making things happen”, sought-after coach and a speaker at a variety of networks, groups, and associations as well as the Pentagon and Harvard – twice! This is a fun interview, folks...do not miss it!
FaceBook: https://www.facebook.com/groups/stevedsims/ Twitter: https://twitter.com/stevedsims IG: https://www.instagram.com/stevedsims Linkedin: https://www.linkedin.com/in/sdsims/ Youtube: https://www.youtube.com/stevedsims Website: http://stevedsims.com Join his inner circle – The Sims Distillery: https://simsdistillery.com
BUY THE BOOK HERE.
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The secret to getting booked on a podcast comes down to answering one question. Listen in to learn more.
Click here for the source article.Pre-order the book now and save! Click here.
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Are you weighing your options to build awareness for yourself or your business?
If so, you should consider The Podcast Option.
In this fast-reading ebook, 15-year podcasting and broadcasting veteran Alex Greenwood shares stories, practical tips, and advice from his hundreds of hours as a podcast host, producer, and guest. The Podcast Option is mandatory reading for those new to podcasting and a welcome addition to the veteran podcaster’s library.
Pre-order now and save! Click here.
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Margo White is a serial entrepreneur-turned No. 1 Expert In Copywriting For Entrepreneurs. She helps Fortune 500 companies and perspective startups draft their content strategy, find their unique feature and work with copywriters effectively. She often says that "Content is like Couture: If it doesn't fit perfectly, it's a disaster." That's why Margo created a special formula - Content DNA, and today we'll find out how to make it work for YOUR business.
Connect with Margo: www.writewithwhite.com, instagram.com/meanmarketer, linkedin.com/in/margowhite.
Are you weighing your options to build awareness for yourself or your business? If so, you should consider The Podcast Option. In this fast-reading book, 15-year podcasting and broadcasting veteran J. Alexander "Alex" Greenwood (host and producer of Mysterious Goings On and PR After Hours) shares stories, practical tips, and advice from his hundreds of hours as a podcast host, producer, and guest. The Podcast Option is mandatory reading for those new to podcasting, and a welcome addition to the veteran podcaster’s library.
An Amazon.com exclusive. PRE-ORDER TODAY and SAVE: Click here. This ebook will be auto-delivered to your Kindle on May 26, 2021. RATE THIS PODCAST here.
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Are you looking to get yourself or clients interviewed on a podcast? What does that mean for you if you’re seeking a good fit for your topic that has a decent-sized audience? How do you make that podcast love connection? Listen in as Alex offers his insights, derived from more than fifteen years as a podcast host, producer, and guest.
Links and more available by clicking here. Listen to our episode on how to be a good podcast guest here.
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What is it that 27 years of public service teaches you about leadership? Alex finds out as he welcomes Jesus "Eddie" Campa to the virtual lounge. The El Paso, Texas, native retired from public service after 27 years and transitioned his experience and expertise to the private sector. He created and implemented the innovative No Colors No Labels Initiative designed to remove the preconceived notion that the police are racially motivated and was named a Dr. MLK Jr. Humanitarian of the Year 2017.
Learn more about Campa, including how to pre-order his book: JesusEddieCampa.com.
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Consumers who shop online typically check reviews for a product or service before purchasing anything--it's called social proof. Reviews are not only beneficial for the consumer, but they also are an invaluable resource for businesses. Getting negative reviews can send business owners into a panic, but there are proven strategies that help spin negative reviews in their favor. Listen in as Alex shares insights from this post at AlexGPR.com.
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Imagine if there was a proven pandemic-proof method to sell out your events, even in the most uncertain of times for your audience. Well, there is, and our guest Maxwell Nee, is CEO & Co-founder of High Performing Coach - a 7-figure business in a saturated industry, which grew 300% during the COVID-19 Lockdown selling out online events. Listen in to learn more.
Visit the website: HighPerforming.coach
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Having trouble getting your brand noticed? You're in luck because today, we're joined by Steve Wilson, Jr., a Senior Account Manager with Family Features, which specializes in getting brands in front of millions of customers.
Family Features creates and delivers branded content to millions of consumers using digital, print, and social media. Steve and Alex will discuss the importance of diversifying your types of exposure, how branded content can be to your advantage, and why earned media still plays a big part in today's public relations landscape. Also, Alex shares his experience using Family Features to promote one of his books...and you're going to want to hear about it!
Learn more at FamilyFeatures.com or AlexGPR.com. Tell them you heard it on PR After Hours!
You can find YouTube videos mentioned in the podcast, listen to our entire library of episodes, and more on the show website: PRAfterHours.com.
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Many successful businesses fail not from a lack of customers, but from too many customers, says our guest today, Alicia Butler Pierre. Alicia is the Founder and CEO of Equilibria, Inc., a 15-year-old operations management firm specializing in business infrastructure for fast-growing companies. Her company is currently the world’s largest and most comprehensive repository on business infrastructure for small businesses. It is at Equilibria where she invented the KasennuTM framework for business infrastructure and software by the same name. She has since successfully applied this framework in over 30 different industries and counting.
Want a free sample chapter of her book? Email Alex here and he will send you a copy! Or, you can buy the book here.
Check out Alicia's website: AliciaButlerPierre.com.
Register for the Oasis Writer's Workshop: https://writecentral.thinkific.com/courses/the-oasis-a-writer-s-workshop
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You’re an expert in your field, you have some great points to make, and you managed to get booked on a podcast. Congrats! That’s often the tricky part, but you’re only halfway there. Now you must ensure you’re doing everything you can to help your appearance go smoothly and gain traction with listeners. Listen in as Alex shares insights from his new article.
Read the article by clicking here. Read the comments from PodcastMovement.com here.
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Need a clear and simple understanding of the sometimes befuddling topics of blockchain, Bitcoin, and cryptocurrencies? Never fear, Nick Prouten is here to fill us in about this rapidly-growing new means of investment. Nick shares why he believes the cryptocurrency future is “asset-backed”, i.e. collateralized by a specified pool of underlying assets, and tells us about the LODE Project and how it purports to revolutionize the blockchain-powered payments ecosystem by providing investors with stabilized digital currencies backed by gold and silver.
Learn more at Lode.one.
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Dr. Hana is an advocate of common-sense solutions for nasal health and is passionate about helping others breathe easier, naturally. She joins us to talk about her product, Nasopure, and lessons she learned as a startup.
Visit her website: Nasopure.com
eBook:
https://www.dropbox.com/s/3ejod0exme83auq/Clearing%20the%20Air%20-%20Spreads.pdf?dl=0
California Lecture “The Art & Science of Nasal Washing": https://www.dropbox.com/s/r98mqpe4k24u5im/ACOFPCA%20Aug1%2C%202019%20FINAL%3A6.18.1.19PDF.pdf?dl=0
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Alex pours you a quick shot on messaging.
Access source material here.
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Are you a freelancer, or do you want to be one? Are you working with freelancers? Then you need to meet the original Freelance Rockstar, Julie Cortés!
An award-winning advertising/marketing copywriter, Julie Cortés has run her own freelance business for more than 20 years. Best known as the founder of The Freelance Exchange of KC, Cortés created her own much-needed college-level course, Freelancing 101, and teaches as an adjunct professor at the world-renowned KC Art Institute. Recognized with awards dozens of times over for her work, leadership, volunteerism, and community involvement, this freelance rockstar is regularly sought out for media interviews, public speaking, and professional coaching for freelancers as well as those who hire them. Cortés is loving life, living out her passion of helping others succeed.
Learn more: JulieCortes.com
LinkedIn | Insta| Facebook | Twitter | YouTube
To register for the Oasis Writer's Workshop: https://writecentral.thinkific.com/courses/the-oasis-a-writer-s-workshop
WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message
Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood.
Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here.
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Online customer reviews are a pretty big deal, as Alex shares on today's show. Listen in to find out why--and hear Alex's secret fast food go-to.
Source material here. Check out one of Alex's "reviewed" books he mentioned, here.
AGPR Public Relations Named Among Top Consulting Firms for 2021
PLEASE REVIEW US!
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Jane Tabachnick joins us to share why as an expert, author, or coach, you should build a platform. Jane is a content and PR strategist who works with mission-driven authors, coaches and consultants who are frustrated they’re not better known. She helps them become highly visible and seen as the authority in their industry so they attract more pre-sold clients and can grow their business more and easily. Founder of Simply Good Press, a book publishing and PR company, Jane has helped over 200 authors achieve bestseller status. Named one of the top 100 people online by Fast Company, Jane is often quoted in the media.
Take the Visibility Assessment: Janetabachnick.com/assessment/
Learn more about Jane and Simply Good Press: Janetabachnick.com/
To Register for the Oasis Writer's Workshop: https://writecentral.thinkific.com/courses/the-oasis-a-writer-s-workshop
WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message
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Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here.
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If you are an aspiring writer who wants to learn more about the world of publishing, welcome to the Oasis.
Oasis is a live virtual writer’s workshop on Saturday, May 1, 2021, tailored to the needs of the aspiring writer. This four-hour Zoom workshop features four speakers (including our own Alex Greenwood) with a century of combined experience in the writing and publishing realm.
The workshop will answer many questions you may have as a beginning writer and provide the tools to start. At the end of this lively morning, you will have a step-by-step plan to begin this fantastic journey.
Best of all, you can join us at Oasis from the comfort of your own home. So, register today, then pour a cup of coffee on May 1st and get ready to delve into an exciting experience that will inspire, inform, and invigorate you as your publishing journey begins.
So You Want to Write a Book: The Basics of Self-Publishing
Cost: $25.00
Saturday, May 1, 2021
Time: 9 a.m. to 1 p.m.
Where: Your home computer
To Register: https://writecentral.thinkific.com/courses/the-oasis-a-writer-s-workshop
Session Topics:
9 a.m.-9:50 a.m. Where Do I Start My Publishing Journey?
Presenter: Leanna Brunner. The ever-changing world of publishing and writing has become a whirlwind of change during the past several years especially. It is a difficult world to traverse, especially for beginning writers who have no idea where to begin. This introductory session will provide you an overall step-by-step approach in beginning your publishing journey and provide a concrete game plan for you to not just start, but finish this daunting but rewarding bucket-list project.
10 a.m-10.50 am. Red Alerts for Writers
Presenter: J. Alexander (Alex) Greenwood. Certainly, it’s a great time to be a writer, as there are more options than ever for independent writers to bring their work to market. However, there are also potential pitfalls due to unscrupulous business practices. In this session, author and writer services consultant Alex Greenwood shares his “red alerts”—vital information to prevent you from being scammed by nefarious companies that prey on the dreams of writers.
11 a.m.-11:50 a.m. Self-Editing
Presenter: Tiffany White. Learn how to effectively edit your manuscript by taking the biggest concepts from developmental, line, and copy editing to creating action steps to revise and polish your story.
Noon-12:50 p.m. Book Formatting
Presenter: Les Lynam. After you’ve tightened up all the typos, plot holes, misused words, etc., you’re ready to publish. BUT FIRST… you need to format your work so it will look good to the reader. In this session, we will talk about the basics of formatting the interior of your book. Much of the work can be done in a word processor (we will specifically be looking at Microsoft Word) and a specialized authoring software (we will focus on the product Scrivener). Formatting for ebooks and paperbacks are two separate processes, though those processes are merging as the publishing platforms develop new tools to assist you.
To Register: https://writecentral.thinkific.com/courses/the-oasis-a-writer-s-workshop
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Despite a worldwide pandemic, podcasting had a very strong year. Alex shares info from the Podcast Business Journal.
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Instagram is a hugely viable way to raise awareness of your brand and to communicate with customers. To learn more about the effective use of the platform, Alex welcomes Kayley Lauren, the 22-year-old founder and CEO of worldwide Social Media and Branding Agency, Lauren Design Co.
Kayley is a social media influencer with more than 500,000 viewers on YouTube and 6000 followers on Instagram who found a way to transform her social platform expertise into a profitable 5-figure business in under six months. She’s worked with over 75 businesses worldwide and has now expanded her team with five extra members to assist with her daily digital to-do’s. Listen in to find out the best practices that will help your business or brand grow using Instagram.
Learn more: Lauren Design Co. website.
Kayley on Instagram: @Kayley.Lauren
Lauren Design Co. on Insta: @LaurenDesign.Co
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Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here.
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Are you wasting your most precious asset? Alex ponders the true value of our time and experience.
To access the referenced article, click here.
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PR Consultant and holistic life coach Holly Jackson joins Alex to discuss the PR long game, and what clients should expect from their public relations campaigns.
Learn more at her website: HollyJeanJackson.com.
Listen to the INSPIRATION CONTAGION podcast here.
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Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood.
Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here.
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Twitter has been in an innovation and revenue desert for years--and Alex thinks he's found a better way for the social media giant to soar. Today, he shares thoughts of Scott Galloway, who calls for a subscription model, among other things, to make Twitter as big a powerhouse as Facebook.
Source: "Misinformation dropped dramatically the week after Twitter banned Trump and some allies"
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What is The Complete Man? According to author Purdeep Sangha, the complete man achieves ultimate performance, fulfillment, and victory in every area of his life. Purdeep is an internationally acclaimed personal advisor and coach to high-performing executives and entrepreneurs. He teaches men how to live at their highest potential and be the best possible business leader, husband, father, and man they can be. In this discussion, he shares his thoughts about men and gender roles and the science behind being a man.
Learn more and find out how to get his book FREE at TheCompleteManBook.com.
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Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here.
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An anonymous listener asks, "What Do You Do When the Boss is a Bad Communicator?" Listen in as Alex offers some advice from his experience, and from an internal coms expert.
Follow us on Twitter: @HoursPR
Listen to our entire library of episodes and more on the show website: PRAfterHours.com.
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Do you need a publicist? Tracy Lamourie thinks you probably do. A high profile international award-winning publicist, Tracy is the Founder and Managing Director of Lamourie Media Inc., a 2020 Universal Women's Network Woman of Inspiration winner for Women in Media, and the author of the upcoming book GET REPPED - Build Your Brand with Effective Public and Media Relations. Listen in as she and Alex gab about the hallmarks of a great publicist, how she elevates and celebrates her clients, and just what to expect if you hire her.
Visit her website: http://www.lamouriemedia.com/
Visit her on Facebook here.
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Today Alex answers a listener voicemail from Brian in Chicagoland. He asks: How Can We Prevent PR Budget Cuts?
Additional reading here and here.
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Ever wonder what your business is worth? Ask Bharat Kanodia, ASA.
He has valued more than 2000 businesses, real estate, industrial, governmental infrastructure, public and private companies. Some unique assets appraised by Bharat include the Golden Gate Bridge, Atlanta Airport, Uber, AirBNB, Yahoo!, Brooklyn Bridge, Mirage Casino LV, among many others. He has signed off on over 4,500 valuations with $2.6 trillion in assets globally. Today, he explains what he does, and invites you to check out his YouTube channel.
Click here for What's It Worth? on YouTube.
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Sponsoring a quality podcast is ideal for budget-conscious small- to mid-sized enterprises and brands. Alex makes the case for why you should consider an affordable podcast sponsorship for your business, brand, or service.
Learn more, and listen to our entire library of episodes and more on the show website: PRAfterHours.com.
Follow us on Twitter: @HoursPR
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Alex shares an enlightening anecdote from a friend who used VitalSmarts Crucial Conversations ® skills to address COVID protocol at her neighborhood gym. Specifically, she used the “STATE My Path” skill for “How to speak persuasively, not abrasively." Listen in to learn more!
JOIN OUR CRISIS COMMUNICATION COFFEE WEBINAR MARCH 5
Join us on March 5, 2021, to learn why every size enterprise must have a crisis communication plan. If you're a small businessperson, we will demonstrate why you need a plan and how to get started. If you are a PR, HR, or Marketing professional, we will help you make the case for why you need to invest time and budget to create a viable crisis communication plan.
Click here for more info.
Click here to Register. Don't forget the discount code mentioned on the show!
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Join me on March 5, 2021, LIVE in a special webinar to learn why every size enterprise must have a crisis communication plan. If you're a small businessperson, we will demonstrate why you need a plan and how to get started. If you are a PR, HR, or Marketing professional, we will help you make the case for why you need to invest time and budget to create a viable crisis communication plan.
Listen to a brief message about this program (and info on a special listener discount) here.
Don't forget to listen to get your money-saving discount code, then register here:https://www.surveymonkey.com/r/5XY32WX After registration, you will receive an invoice via Paypal. Once paid, you will receive the Zoom meeting login information, and a Starbucks gift card for a cup of coffee on us!
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Ed Zitron is the CEO and founder of EZPR, a national media relations firm. He is also outspoken in his critiques of the public relations profession. In our discussion, he talks about how and why media pitches go wrong, the reason his first job in PR was a misery, and several other provocative thoughts--you be the judge: is he right, or is he wrong?
EZPR focuses on industry-leading media relations for tech (B2B, B2C, Consumer Tech, Enterprise, SaaS, DevOps, Blockchain/Crypto) companies, startups, app developers, and more with clients including Skydio, SmartNews, Wyze, Flexa, PUBG, RAVPower, and Storm Ventures. Ed has been published by Forbes, The Wall Street Journal, Eurogamer, PC Gamer and PC Zone, and he has written two books - This Is How You Pitch, an early PR person's guide to PR, and Fire Your Publicist, a DIY guide to PR for just about anyone.
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Join us on March 5, 2021, for an exclusive webinar to learn why every size enterprise must have a crisis communication plan. Don't forget to listen to get your money-saving discount code, then register here: https://www.surveymonkey.com/r/5XY32WX After registration, you will receive an invoice via Paypal. Once paid, you will receive the Zoom meeting login information, and a Starbucks gift card for a cup of coffee on us! CLICK HERE FOR MORE DETAILS. If you're a small businessperson, we will demonstrate why you need a plan and how to get started. If you are a PR, HR, or Marketing professional, we will help you make the case for why you need to create a viable crisis communication plan.
About the PresenterAlex Greenwood, a former journalist, radio host, TV executive, and public relations counselor, leads AGPR. He manages a team of communication professionals with decades of combined experience in managing and responding to crisis situations. Alex is a noted speaker and trainer on numerous subjects including PR, marketing, and crisis communications. Since 2017, Alex is a regular contributor discussing social media and PR on KCTV-5’s Better Kansas City Show. He is the host and producer of the PR After Hours podcast, a program dedicated to public relations professionals, marketers, and business owners.
Follow us on Twitter: @HoursPR
Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
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Roger Nairn is the Co-Founder & CEO of JAR Audio, which helps companies grow their revenue and impact through ROI-driven podcasts that make meaningful connections with listeners. In this chat, he shares why audio podcasts are a big part of the future, and how his company can help your brands make a successful show.
Drawing on 2 decades as a client leader in the advertising and design world, Roger is a lateral thinker, a problem solver, strategist, and finder of new ways. He has experience managing client relationships and building brands for world-famous agencies DDB and Cossette. His clients have included Netflix, Expedia, Lululemon, Walmart, Nordstrom, Lamborghini, Cineplex, Four Seasons plus more. Roger is a former Board Member for TEDxVancouver.
Visit Roger's website: Jaraudio.com
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With the "Big Game" looming in just a few days, we are thrilled to speak with one of the busiest retail pros around, Peg Liebert, cofounder of Kansas City-based sports apparel giant Rally House. In this fun chat, Peg takes a break from Super Bowl sale prep to describe how Rally House began, why delighting her customers is job one, and answers the question of just what happens to "Super Bowl winner" t-shirts when there always has to be one team that loses.
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What can a burger and fries restaurant tell you about maximizing third-party credibility? Listen in--Alex has the combo!
Sourced material here.
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“This is the era of information bankruptcy,” -- Richard Edelman, Edelman CEO.
Trust is the watchword for PR pros, and this article from PR Daily highlights some fascinating changes in public trust and strong signals that communicators have a lot of work to do.
Special thanks to former show guest Marc Whitt, who suggested this one!
Check out Marc's bestselling book, PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional.
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Are You Failing Your Social Media Team? Maybe. Alex gives his take on the ways companies often take their social media teams for granted, citing a new survey. Click here to check out the article and survey.
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Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
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Alex chats about the future of agencies, branding, and more with Michael Irvin, the "Big Idea Guy." Irvin helps the small businessman or woman who doesn't have the resources to hire a large firm or create their own virtual marketing department, and has some interesting observations you won't want to miss.
Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaelirvincpm/.
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Follow us on Twitter: @HoursPR
Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
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Alex offers proven tips on how to effectively prepare for a press interview and successfully deliver your message.
Source materials discussed here.
Do you need Media Training? Alex can help! Click here to make an appointment for a free, 15-minute consultation.
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Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
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Branding is much more than a logo, color palette, and related collateral. An effective brand is one that resonates deeply with the ethos of your organization and your mission, and that delivers reputation, social impact, partnerships, sales and plays a key part in the formation of an excellent business strategy. To delve deeper into this subject, Alex welcomes Valerie Forgeard to the Virtual Lounge.
Known as the founder and director of World Citizen Artists (WCA), Valerie Forgeard lived and traveled abroad for 16 years and has worked with over 100 nationalities. She has led communications at the Big Data United Nations Global Platform, represented exclusive brands in the corporate world — LVMH, Issey Miyake, Alberta Ferretti, SAP, and Hewlett Packard Enterprise — and fulfilled several fundraising missions for Amnesty International, Pasteur Institute, and the Marie Curie Institute.
Learn more at her website: https://www.stunningbrand.com/.
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Follow us on Twitter: @HoursPR
Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
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Welcome to 2021 and season 3 of PR After Hours!
Have you ever been ghosted and unsure why? Have you ever dealt with business unsuccessful business pitches in other countries and cultures? It may be bad luck--or it may be the way you communicate. Speakers and musicians Dr. Dina Preston-Ortiz and Don Ortiz are the authors of 31 Cents to 43 Countries: Hardcore Tips to Increasing Profits...and they know something about communicating.
While they are not famous musicians or global diplomats, they have had the good fortune of experiencing numerous exceptional experiences in global business. Without a record deal or management, they have performed with their band in 43 countries and 26 world tours working for entities such as the Department of Defense and the U.S. State Department, performing and speaking on entrepreneurship and business.
Today they share their expertise and unique global business experience to help others succeed.
Check out their music here: https://dinaprestonband.com/.
Visit their website here: https://deospeaks.com/.
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Follow us on Twitter: @HoursPR
Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
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Alex checks out the best PR books for public relations and marketing pros, as well as business owners, HR leaders, and anyone trying to effectively tell their story.
Check out the number one book on the list by PR After Hours guest Marc Whitt right here.
Check out the entire list here: https://bookauthority.org/books/new-pr-books
Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
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PR pro and agency owner Tiara Tucker joins us in the virtual lounge to share her thoughts on empowering women in the public relations profession and beyond, particularly in light of the glass ceiling shattered by the new Vice President of the United States.
Connect with Tiara: TiaraPRNetwork.com
YouTube: https://www.youtube.com/channel/UCy2_FyutLSgxiE-JckYh3RA?app=desktop
Speak That Movement on Facebook: https://www.facebook.com/speakthatmovement
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How do we keep up with our clients and teams during the pandemic? Is there such a thing as over-communicating? We'll find out as we chat with Jeff Mendelson,founder ofEffectivo.Social, a full-service digital marketing agency where he works with developing comprehensive digital marketing campaigns for startups to established businesses.
Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffmendelson/
The One Big Tip Podcast: https://jeffmendelson.com/onebigtip/
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Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
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PR After Hours will switch from two episodes a week to one for a little while so we can get some rest and enjoy the holidays. In the meantime, we encourage you to catch up on the back catalog of 90+ episodes in our archive, here: https://prafterhours.com/.
Want to be on the show: https://prafterhours.com/f/want-to-be-on-the-show
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You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
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Dreaming of a Tedx appearance, but have no idea where to start? That's where Ryan Hildebrandt comes in. Tedx coach Ryan offers a few tests anyone can do to "market research" their ideas to find the most interesting parts of it, without bias (so they can get top opportunities). In our discussion, we also learn:
- why you should treat your ideas & message like a product (eg: why it doesn't matter if people "like" it)
- the most important aspects of a topic you have to communicate to get booked on events like TEDx
He will soon launch a book for everyday professionals who want to use the same techniques to write better talks, blog posts, or pitch their ideas to podcasts/guest post opportunities.
Learn more:
LinkedIn: https://www.linkedin.com/in/rmhildebrandt/
Facebook: https://www.facebook.com/rmhildebrandt
Other: https://viralmessagelab.com/book
A Little Help?
Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
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You can learn a lot about effective marketing from a successful Realtor. On today's show, Alex chats with Mary Hutchison, who shares some of her best strategies and tactics to market her business, as well as help her customers succeed in buying or selling their home. These concepts are useful for everyone seeking to build their brand.
Connect with Mary here: http://www.maryhutchison.org/home Visit her popular blog here: https://insidebrookside.wordpress.com/author/maryhutchison/
A Little Help?
Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Follow us on Twitter: @HoursPR We Want Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
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Believe it or not, there are jobs to be had amidst this terrible pandemic! Listen in as career coach and author Tami Cannizzaro offers tips for job seekers of all backgrounds, ages, and experience levels. Whether you're looking for your first job or you’ve been working for years, she can be your Chief Motivational Officer guiding you on your journey.
Connect with Tami here: http://www.tamicannizzaro.com/
Buy her books here.
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Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
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What role does your faith play in your business success? Entrepreneur Jacqueline Maddison, tells her unique story of how she lost everything and rebuilt her life through her powerful relationship with God, becoming Founder & Editor-in-Chief of Beverly Hills Magazine.
Learn more about Jacqueline: www.jacquelinemaddison.com
A Little Help?
Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
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Alex explains how you can be a guest in the "virtual lounge" of PR After Hours. He covers how the booking process works, technical expectations, topics we are looking for, and more. Listen in!
https://prafterhours.com/
Matchmaker.Fm link
Twitter: @HoursPR
A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
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Accessing capital is one of the largest challenges a business will face--and finding a lender you can trust is crucial. In this episode, we meet Jeremy B. Hill, an advisor to growing companies throughout the country, acting as an investment banker and counselor as they navigate the nuances of raising capital, putting deals together, and operating their businesses. Listen in for his insights about capital, businesspersons, and not judging yourself too harshly.
Learn more: http://jb-capital.com/news
Check out Jeremy's podcast here.
A Little Help?
Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
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Alex shares some stats on local media pitching you're going to want to hear to finish 2020 strong. Check out the source info here.
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Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here.
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Organizations should communicate about who they are and showcase their identity first as trust drives purchases, says Zach Giglio, CEO of Giglio Communications & Marketing. Listen in and find out what this means for your brand.
Connect with Zach:
LinkedIn: https://www.linkedin.com/in/zachgigliopr/
Facebook: https://www.facebook.com/WhoIsGCM
Other: https://www.instagram.com/whoisgcm/
A Little Help?
Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/
Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Follow us on Twitter: @HoursPR
We Want Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
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What’s your message to employees while the election results hang in the balance? Alex discusses an article in Ragan's PR Daily that addresses this very timely need.
Follow us on Twitter @HoursPR
Photo by cottonbro from Pexels
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Are you bootstrapping a business and have no idea how to kickstart the marketing and PR? Well, the grass is greener for you here in the virtual lounge as we welcome Bryan Clayton. Clayton is CEO and co-founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day.
In this discussion, Clayton discusses marketing and PR strategies for starting up GreenPal, as well as his first company, Peachtree Inc. Under his leadership, Peachtree became one of the largest landscaping companies in the state of Tennessee, growing to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013.
Visit GreenPal's website here.
Connect with Bryan on LinkedIn https://www.linkedin.com/in/bryan-clayton-5178541b8/
A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Follow us on Twitter:@HoursPR We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
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November 3, 2020, is Election Day. If you have not yet voted, please make a plan to safely cast your ballot at IWillVote.com.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Does your PR and marketing content have the "write" stuff? We’ll find out as we welcome Raj Goodman Anand to the show. Raj is the founder of Goodman Lantern, a team of native English content writing and software development services that help businesses sell better and grow faster. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition.
He is the author of Recruiting with Social Media: Social Media's Impact on Recruitment and HR.
Connect with Raj:
Twitter: @rajanand
LinkedIn: https://www.linkedin.com/in/rajanand/
Facebook: https://www.facebook.com/raj.gopinleads
A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Follow us on Twitter:@HoursPR We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
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The quality of resilience is not necessarily something you are born with. Much like leadership skills, it can be developed. To learn more about ways you can apply this quality to your own business or career, we welcome Susan Drumm.
Susan is a CEO, Advisor, and Leadership Coach focused on helping leaders and their teams to develop the capacity and mindsets to lead in today’s disruptive environment. Since 2006 she has run a boutique consulting firm, Meritage Leadership, with a cadre of 15 coaches and consultants.
Click here for a special offer for PR After Hours Listeners, as discussed on the show.
Learn more about Susan Drumm:
Twitter: https://twitter.com/drummleadership
LinkedIn: https://www.linkedin.com/in/susan-drumm-bb09732/
Facebook: https://www.facebook.com/drummleadership
Other: https://meritageleadership.com/
A Little Help?
Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
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Blogging is a great way to build up your value to customers and prospects while also improving your website’s SEO value. To maximize these positive effects, it is conventional wisdom that you should set a blogging schedule and stick to it—but is that correct? Alex has some ideas.
Check out Alex's blog here.
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Creating content that is based on what your audience will benefit from most can help amplify your PR efforts. Learn more as Alex welcomes digital marketer, podcaster, and PR pro, Brady Hester to the virtual lounge.
Learn more about Brady at braddogmedia.com/. Listen to his podcast here.
Instagram: https://www.instagram.com/braddogmedia/
Facebook: https://www.facebook.com/BraddogMedia
Twitter: https://twitter.com/braddogmedia
YouTube: https://www.youtube.com/channel/UCOtRITTHoerhSdaRCogmRZg
A Little Help?
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Alex offers tips on operating in a culture of candor in your business dealings.
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Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/
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Follow us on Twitter: @HoursPR
We Want Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
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How does your company culture affect creativity, retention, and client relations? We'll find out as Alex welcomes the Biz Bros, Eli Libby and Kyle Nelson, to the show.
The Biz Bros are the co-founders of Results Imagery in Bend, Oregon, and hosts of the Biz Bros podcast.
Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
A Little Help?
If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts.
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Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Your review will help us attract more listeners and sponsors to keep it going.
Follow us on Twitter: @HoursPR
We Want Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
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Why should PR pros embrace podcasting? Let's find out from one of the industry's most enthusiastic practitioners, Samuel Brake Guia.
Sam hosts Brains Byte Back and Loudspeaker from his home base in Medellin, Colombia. In this conversation, Sam tells Alex why he thinks all PR pros should consider podcasting for themselves, as well as their clients. He also offers advice, tips, and some examples of how to get booked on a show.
Check out Sam's podcasts and learn more about him:
- Brains Byte Back: https://podcasts.apple.com/us/podcast/brains-byte-back/id1466994587
- The Loudspeaker: https://publicize.co/the-loudspeaker/
- Profile on sociable.co: https://sociable.co/author/sam-brake-guia/
- Linked-In: https://www.linkedin.com/in/samuelbrakeguia/
- Twitter: https://twitter.com/sambguia?lang=en
Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
A Little Help?
If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts.
Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/
Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Your review will help us attract more listeners and sponsors to keep it going.
Follow us on Twitter: @HoursPR
We Want Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
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As people are at home more because of the COVID-19 pandemic, they are also online more via social media platforms. They are looking for interaction and connection. This presents an opportunity for savvy brands and marketers. Here is a closer look at the new “social scene” during the pandemic. Alex tells us more, referring to a new infographic on AlexGPR.com.
Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
Support the Virtual Lounge!
Listeners, we are asking for your support to keep the show going, with opportunities for special content and messaging for your business.
Click the link to add a buck to the tip jar!
https://anchor.fm/alex-greenwood1/support
A Little Help?
Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/
Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Follow us on Twitter: @HoursPR
We Want Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
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Maintaining a candid form of calm during a crisis situation is crucial for positive outcomes. Alex shares info from an article in Ragan's PR Daily about ways to communicate calm in a crisis and offers his take.
Learn more about Alex's Crisis Communication planning services (that can keep your brand out of trouble!) here.
Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
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This week, we return with the second part of our interview with author and PR veteran Marc Whitt, where we discuss the servant's heart, staying out of the spotlight, and finishing stronger in everything you do.
Listen to part one of this interview here.
Whitt is the director of media and strategic relations at the University of Kentucky. He is the author of PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional (Cherrymoon Media, June 2020).
In its first month, the book remained as Amazon’s #1 book for “New Releases in Public Relations.” It has since been named to PRCA’s “Recommended Read” list and Book Authority named it #1 "Best New PR Book to Read in 2020" and ranked #13 as being among the "100 Best PR Books of All Time."
Buy the Book: https://www.amazon.com/dp/B089C8H9PN/ref=cm_sw_em_r_mt_dp_WAOyFb9M0BQQC
Win an Autographed Copy!
Be sure to leave a comment on the post pinned to the top of the AGPR Facebook page for your chance to win an autographed copy of Marc's book! https://www.facebook.com/AlexanderG.Public.Relations/posts/10160220691158098
More About Marc:
Facebook page: www.facebook.com/PRLessonsLearnedAlongTheWay
Follow Marc on Twitter: @PRLessons / @marcwhitt
LinkedIn: www.linkedin.com/in/marcwhitt
Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
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Host Alex Greenwood's first job in PR was at a university, so you can bet when we saw a great new book out about Higher Ed PR, we just had to learn more. We are thrilled to welcome author Marc C. Whitt!
Marc is the director of media and strategic relations at the University of Kentucky. He is the author of PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional (Cherrymoon Media, June 2020). In its first month, the book remained as Amazon’s #1 book for “New Releases in Public Relations.” It has since been named to PRCA’s “Recommended Read” list and Book Authority named it #1 "Best New PR Book to Read in 2020" and ranked #13 as being among the "100 Best PR Books of All Time."
In this, part one of a two-part interview, Marc shares stories of his life in PR, as well as his advice for people at every station of the profession (Part two coming next week).
Buy the Book: https://www.amazon.com/dp/B089C8H9PN/ref=cm_sw_em_r_mt_dp_WAOyFb9M0BQQC
Win an Autographed Copy!
Be sure to leave a comment on the post pinned to the top of the AGPR Facebook page for your chance to win an autographed copy of Marc's book! https://www.facebook.com/AlexanderG.Public.Relations/posts/10160220691158098
More About Marc:
Facebook page: www.facebook.com/PRLessonsLearnedAlongTheWay
Follow Marc on Twitter: @PRLessons / @marcwhitt
LinkedIn: www.linkedin.com/in/marcwhitt
Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
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What role does cognitive bias play in your crisis communication planning? Alex uncovers the many ways cognitive bias can hamper your efforts and what you should do now to be prepared. Quoted materials here and here.
Support the Virtual Lounge! Listeners, we are asking for your support to keep the show going, with opportunities for special content and messaging for your business.
Click the link to add a buck to the tip jar!
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Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Your review will help us attract more listeners and sponsors to keep it going.
Follow us on Twitter: @HoursPR
We Want Your Questions! You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
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Is LinkedIn really a good option for building your business? Find out as we welcome author, coach, speaker, and LinkedIn expert, Scott Aaron. He'll share what most people get wrong about their LinkedIn profile, as well as steps to take to make LinkedIn a new lead and connection generator.
Get Scott's books here.
Website: https://scottaaron.net/
Twitter: https://twitter.com/thescottaaron
LinkedIn: https://www.instagram.com/scottaaronlinkedin/
Facebook: https://www.facebook.com/scott.aaron.33/
Other: https://www.linkedin.com/in/scottaaroncoach/
Support the Virtual Lounge!
Listeners, we are asking for your support to keep the show going, with opportunities for special content and messaging for your business.
Click the link to add a buck to the tip jar!
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A Little Help?
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Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/
Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Your review will help us attract more listeners and sponsors to keep it going.
Follow us on Twitter! @HoursPR
We Need Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
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Do you (or your clients) want to be a guest in the virtual lounge? You're in luck--there's always a seat available!
Please listen in for details on how the show works, our guest screening process, scheduling tips, tone of interviews, expectations we have of guests, expectations guests should have of us, and more.
For contact info or more about the show, visit PRAfterHours.com.
Support the Virtual Lounge!
Listeners, we are asking for your support to keep the show going, with opportunities for special content and messaging for your business.
Click the link to add a buck to the tip jar!
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A Little Help?
If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts.
Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/
Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Your review will help us attract more listeners and sponsors to keep it going.
Follow us on Twitter! @HoursPR
We Need Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
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The pandemic has, seemingly overnight, changed so much about the way consumers shop. How do businesses compete in this challenging, hyper-digital environment? We'll find out as we welcome Ryan Mason. a renowned businessman, entrepreneur, and former athlete.
Ryan is the Founder & CEO behind Luxe Brand, America's leading luxury shoelace provider, of which has been featured on Good Morning America, NFL Network, Foot Locker stores, and on over 30 athletes and celebrities; and BizBuzz, providing integrated marketing automation software and services for over 250 small and medium-sized businesses.
You can learn more about Ryan and sign up for his new book at https://ryandmason.com/.
Buy Alex's books on Amazon.com.
Check out Alex's public relations show, PR After Hours available wherever you get your podcasts, and on AnchorFM. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2020, all rights reserved. No reproduction, excerpting, or other use without written permission.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
It's normal to defer to the woman who signs your paycheck, but is she the best person to face the cameras? Listen in for information excerpted from this article, along with Alex's take on this sensitive subject.
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Support the Virtual Lounge!
Listeners, we are asking for your support to keep the show going, with opportunities for special content and messaging for your business.
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You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
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What role does creativity play in a crisis communications situation? We're going to find out in our premiere Season Two episode featuring our interview with author Nir Bashan, a world-renowned creativity expert. Listen in to hear concrete examples of why creativity can potentially help--or even save--a brand in a crisis.
Listen on Anchor, Apple Podcasts or wherever you get your favorite pods. Want to go deeper? Listen to Nir's interview on Mysterious Goings On.
Nir has taught thousands of leaders and individuals around the globe how to harness the power of creativity to improve profitability, increase sales, and ultimately create more meaning in their work. He has spent the last two decades working on a formula to codify creativity. That formula is found in The Creator Mindset, which has been translated into two languages. He was one of the youngest professors ever selected to teach graduate courses at the Art Center College of Design in Pasadena and also taught undergraduate courses at the University of California at Los Angeles.
He has worked on numerous albums, movies, and advertisements with famous actors and musicians ranging from Rod Stewart to Woody Harrelson. His work on creativity has won a Clio Award and was nominated for an Emmy. Nir is the founder and CEO of The Creator Mindset LLC, a company that conducts workshops, consulting, coaching, and keynote speeches at conferences and corporate events. His clients include AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports, Suzuki, Activision and jetBlue.
Learn more about Nir Bashan: https://www.nirbashan.com/. Order his book on Amazon by clicking here.
"Nir Bashan has written a rare gem of a business book, one that all professionals should read and take to heart. In particular, I find his take on why the use of creativity in a crisis communication situation can potentially help or even save a brand, extremely useful. I now use his examples and strategic advice to illustrate my approach to clients." -- Alex Greenwood, Managing Principal, AGPR and Host of the PR After Hours podcast.
Copyright 2020, all rights reserved. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
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PR After Hours had a great first season, posting more than 55 episodes! It's been a fun experience, but a little exhausting. So, we will now take a two-week hiatus to recharge the batteries and restock the lounge.
(Okay, okay...we may sneak in a new episode or two during the hiatus, but we will not be interviewing guests again until mid-August, 2020.)
We will be back with new episodes for season 2 in late August 2020. Want to know when we will back first? Subscribe for updates here: https://prafterhours.com/.
Also, please don't forget we can use your support, either via donating a small amount to the virtual lounge "tip jar" or by becoming a sponsor. Click here for details. Can't donate? How about posting a 5-star review for the show on Apple Podcasts?
Listen on Anchor.Fm. Please tell a friend about us!
Stay safe and see you soon!--Alex
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Artificial intelligence as it pertains to public relations and marketing has captured the headlines—and even an episode or two of this show.
Today, however, we look away from AI and look at EI—Emotional intelligence. Does emotional intelligence play a role in the Public relations profession? We’re going to find out as we welcome Alan Samuel Cohen to the virtual lounge.
Click here for Alan's Free Infographic.
About Alan Cohen
For over three decades, Alan Cohen has worked with business leaders, as an executive coach, senior marketing professional, and human resources consultant. As a sought-after speaker, author, leadership instructor, and executive coach, he has helped and inspired senior-level executives and teams to become more connected to their lives and business goals, resulting in greater performance, and highly improved business results.
Facebook: https://www.facebook.com/alansamuelcohen/
LinkedIn https://www.linkedin.com/in/alan-samuel-cohen-33a7418
Instagram https://www.instagram.com/alansamuelcohen/
Twitter https://twitter.com/alansamuelcohen
Blog: https://www.alansamuelcohen.com/blog
Additional Links:
Join The EQ Advantage Facebook Community for Free! https://www.facebook.com/groups/EQAdvantage/?ref=share (men only)
Finding Your Teams Magic www.alansamuelcohen.com/magic-opt-in
How How To Drive Innovation Through Connection: https://www.alansamuelcohen.com/innovation-opt-in
Sample Chapter of The Connection Challenge: https://www.alansamuelcohen.com/sample-chapter
Read his book: Those Difficult Talks for PR Pros
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Being a public relations professional is stressful enough, never mind during a pandemic! In this episode, we share some self-care tips from an article by Kylie Mojaddidi. So, take a deep breath, put your feet up, and give it a listen. It's good for you!
Support the Virtual Lounge!
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You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
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Hire Alex to Speak at Your Event or Webinar
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
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Do your public speaking skills need some help, particularly in the online realm? Well, you're in luck as Alex welcomes Brenden Kumarasamy, Founder of MasterTalk, to the virtual lounge. As an experienced speaker and facilitator, Brenden understands that audience members need to walk away captivated, and above all, inspired to master the art of communication. In this spirited discussion, Brenden schools Alex on ways he can improve his speaking game. You won't want to miss this one!
Learn more about Brenden:
Website: https://www.mastertalk.ca/
Twitter: @masteryourtalks
LinkedIn: https://www.linkedin.com/in/brendenkumarasamy/
Facebook: https://www.facebook.com/mastertalkyt/
YouTube: https://www.youtube.com/watch?v=9KJVYCokY9M&t=0s
Instagram: https://www.instagram.com/masteryourtalk/
Support the Virtual Lounge!
Listeners, we are asking for your support to keep the show going, with opportunities for special content and messaging for your business.
Click the link to add a buck to the tip jar!
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A Little Help?
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Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/
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Follow us on Twitter! @HoursPR
We Need Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
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Are you tired of just getting by the day, hoping for the weekend to come? Do you feel tired of just trying to stay positive knowing that deep inside you, you are not happy at all? Do you wonder why some people manage to build long term success while you can’t make your motivation last long enough to succeed? Then, this episode is for you.
Today we welcome Natsune Oki, host of LifeUpEducationTVand author of the upcoming book, The Game of Self-Domination. She shares her insights on ways to help you to courageously find your way to success and greater happiness.
Visit Natsune's website: https://www.lifeupeducationtv.com/
Pre-order her book now on Amazon.com.
IG: https://bit.ly/2MXnMLZ
FB: https://bit.ly/37Cr8xC
TikTok: https://bit.ly/2YzgqUl
YB: https://bit.ly/32gM24C
Book press release: https://bit.ly/37rkaeN
Support the Virtual Lounge!
Listeners, we are asking for your support to keep the show going, with opportunities for special content and messaging for your business.
Click the link to add a buck to the tip jar!
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A Little Help?
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Your review will help us attract more listeners and sponsors to keep it going.
Follow us on Twitter! @HoursPR
We Need Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
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This is the episode for everyone who needs help bolstering marketing efforts! Dave Schneider founded Shortlist, a marketing un-agency that specializes in helping businesses increase their traffic and revenue through SEO. He talks about helping entrepreneurs scale up their business through Link Building, SEO, Web Design and Development, and the Shortlist Metrics Tool.
Learn more: https://shortlist.io/.
Be sure to check out Dave's blog: https://daveschneider.me/blog/.
Listeners, we are asking for your support to keep the show going, with opportunities for special content and messaging for your business.
Click the link to add a buck to the tip jar!
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If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts.
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Your review will help us attract more listeners and sponsors to keep it going.
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You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Hire Alex to Speak at Your Event or Webinar
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Should you always respond in a potential crisis situation? Alex shares insights on why sometimes the best response is no response--and gives advice about not wrestling a pig.
Additional source materials here and here. Not cited but worth a read, here.
Listeners, we are asking for your support to keep the show going, with opportunities for special content and messaging for your business.
Click the link to add a buck to the tip jar!
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If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts.
Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/
Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Your review will help us attract more listeners and sponsors to keep it going.
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We Need Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Hire Alex to Speak at Your Event or Webinar
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
If you have any fears, apprehensions, or questions about starting a podcast for your brand (or for your clients) you must listen to this interview with Hernan Sias, co-host of the Business Bros podcast! Learn how podcasting has changed his life and the way he and his partner built their network.
Be sure to visit www.businessbros.biz/setup to register for the Business Bros free training session to learn Prospecting Secrets for Entrepreneurs and how to podcast like a pro, for free! Also, check out his ebook here.
Twitter: @BusinessBrosPod Facebook: facebook.com/businessbrospod IG: @BusinessBrosPod
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If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts.
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We Need Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Support the Podcast
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Hire Alex to Speak at Your Event or Webinar
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
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It's not enough to mouth the words--organizations must correctly frame communications about diversity, inclusion, and equity. Alex references an excellent piece in the Harvard Business Review that should be required reading for all professional communicators.
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Your review will help us attract more listeners and sponsors to keep it going.
We Need Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Support the Podcast
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
Follow us on Twitter! @HoursPR
Hire Alex to Speak at Your Event or Webinar
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. More info at AlexGPR.com.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Is podcasting a viable way for PR people and brands to position themselves? We ask James Mulvany, founder of Radio.co, Podcast.co, and Matchmaker.fm.
Matchmaker.fm is like Tinder for podcasters; an easy to use platform that helps quality podcasters and remarkable guests find each other. In this interview, James explains why podcasting can be beneficial to your brand, tips on how to do it right, and what's in store for PR professionals on his platform.
A Little Help?
If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts.
Here's the link: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Your review will help us attract more listeners and sponsors to keep it going.
We Need Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Support the Podcast
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
Follow us on Twitter! @HoursPR
Hire Alex to Speak at Your Event or Webinar
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. More info at AlexGPR.com.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Alex shares the big picture about messaging during a crisis, referencing the article "Incorporate the crisis lifecycle into your communications."
A Little Help?
If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts.
Here's the link: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Your review will help us attract more listeners and sponsors to keep it going.
We Need Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Support the Podcast
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
Follow us on Twitter! @HoursPR
Hire Alex to Speak at Your Event or Webinar
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. More info at AlexGPR.com.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
President Eisenhower knew how to maximize productivity for the things that mattered most. Check out his Matrix to learn ways you can improve your time management and direct your best energies to the most important things on your desk.
Learn more about the Eisenhower Matrix here. Get John Dickerson's book here. Follow him on Twitter.
A Little Help?
If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts.
Here's the link: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Your review will help us attract more listeners and sponsors to keep it going.
We Need Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Support the Podcast
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
Follow us on Twitter! @HoursPR
Hire Alex to Speak at Your Event or Webinar
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. More info at AlexGPR.com.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts.
Here's the link: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Your review will help us attract more listeners and sponsors to keep it going. Need advice on managing Apple Podcasts? Check out this article.
We Need Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Support the Podcast
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
Follow us on Twitter! @HoursPR
Hire Alex to Speak at Your Event or Webinar
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. More info at AlexGPR.com.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Project management skills are crucial, yet many professionals face challenges. We're joined by entrepreneur and online community builder Alex Sanfilippo, who offers tips, strategies, and candid stories about how he went from micromanager to effective project manager.
Check out his website, podcast, and more at www.creatingabrand.com. He offers free online courses (no email address or registration required). As a special bonus to PR After Hours listeners, text the word 'connect' to 1-904-299-8992 and Alex will give you free access to his private online entrepreneurship community.
Twitter: https://twitter.com/creatingabrand
LinkedIn: https://www.linkedin.com/in/alexsanfilippo/
Facebook: https://www.facebook.com/creatingabrand
Have a question for Alex?
Follow us on Twitter! @HoursPR
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Support the Podcast
Your support can help increase the frequency and value of this show. He offers free online courses (no email address or registration required). As a special bonus to PR After Hours listeners, text the word 'connect' to 1-904-299-8992 anAlex will give you free access to his private online entrepreneurship community.
Hire Alex to Speak at Your Event or Webinar
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. More info at AlexGPR.com.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Sam Winsbury is on a mission to reform personal branding. As a personal branding consultant, he helps clients build an effective personal brand by utilizing LinkedIn and other platforms. Listen in as he explains his process, what types of clients are best suited for his services, and some great tips on improving your LinkedIn profile.
More About Sam Winsbury:
LinkedIn: https://www.linkedin.com/in/sam-winsbury/
Homepage: https://www.thatpersonalbrandingguy.com/
Blog: https://www.thatpersonalbrandingguy.com/content
Podcast link here.
Have a question for Alex?
Follow us on Twitter! @HoursPR
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Support the Podcast
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
Hire Alex to Speak at Your Event or Webinar
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Visit AlexGPR.com to learn more about Alex's services.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
How do communications pros stay sharp and create a culture of professional growth? We asked Kelli Kelley, Founder and CEO of brndMethod Media Group, a digital marketing agency in Atlanta. Kelli tells us about her start working with national brands to founding her agency, how she learns new skills, and ways she keeps her team engaged.
Learn more about Kelli Kelley and her agency:
https://brndmethod.com/
Twitter: @brndMethod
LinkedIn: https://www.linkedin.com/company/brnd-method/
Facebook: https://www.facebook.com/brndMethod
Have a question for Alex?
Follow us on Twitter! @HoursPR
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Support the Podcast
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
Hire Alex to Speak at Your Event or Webinar
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Visit AlexGPR.com to learn more about Alex's services.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Is Artificial Intelligence (AI) the future of marketing and public relations? Could be.
To learn more, we meet Jerry Abiog, Co-Founder and CMO of Standard Insights, an AI as a Service growth marketing platform that helps small, mid, and enterprise-level companies run data-driven omnichannel campaigns. This empowers business leaders to be competitive in a data-driven world with marketing precision.
Their mission is to be the global Standard on how successful businesses prioritize and execute re-marketing campaigns from Insights gleaned from their data.
Company LinkedIn: https://www.linkedin.com/company/standard-insights/
Twitter: https://twitter.com/SmartChoiceAI
Facebook: https://www.facebook.com/SmartChoiceAI/
YouTube: https://www.youtube.com/watch?v=eLm7W5rqmfg
Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show. Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Visit AlexGPR.com to learn more about Alex's services.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Do you have a personal brand? Do you know how to build one? Join us for a conversation with Burton Kelso, The Technology Expert. Burton is a nationally-recognized expert in technology with Integral. In this interview, Burton offers actionable tips on personal branding success as well as some general tech tips, COVID19 tips dealing with Cyber Security, fighting off Zoom Bombing, and more.
Read Burton's blog: www.burtonkelso.com/blog
Twitter: @burtonkelso
LinkedIn:LinkedIn.com/in/burtonkelso
Facebook:Facebook.com/burtonkelso
Instagram: @burtonkelso
Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show. Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Visit AlexGPR.com to learn more about Alex's services.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
What do PR pros think the future holds for our profession as we move through the uncharted waters of the pandemic? Alex shares a PR Daily survey with some interesting insights.
Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show. Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Visit AlexGPR.com to learn more about Alex's services.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
We explore the concept of empathy and the ways you can successfully engage your audiences by communicating in a more empathetic (human!) manner.
Learn about the three types of empathy here. Read about using empathy instead of legalese here.
Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show. Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Visit AlexGPR.com to learn more about Alex's services.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
How can brands and businesses reach people on a human level during a pandemic? In this episode, Alex interviews Jason McIntyre, a design and communications consultant, about the value of simplicity and comfort in your visual design.
Visit Jason at his website, TheFarthestReaches.com. Check out the AGPR design services portfolio here. Duke Cannon posters are a must-see here.
Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Visit AlexGPR.com to learn more about Alex's services.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
We're all dealing with slashed budgets due to the effects of the pandemic. Is building up SEO a relatively-inexpensive way to get traction?
Source material here.
Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Visit AlexGPR.com to learn more about Alex's services.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Alex Greenwood discusses his interview with Startup Missouri Magazine, which asks what businesses can do online during the lean times of the pandemic in order to be positioned positively when things open up again. Listen to Alex's answers, along with two other experts, in this episode.
Read the entire piece Startup Missouri Magazine here.
Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Visit AlexGPR.com to learn more about Alex's services.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Are you helping or harming your brand during the radically-changed business landscape of the pandemic? Alex is joined by public relations and brand expert Jeremy C. Little to offer tips on the best brand messaging strategies.
Jeremy is the head of account services for CKP, a Texas-based integrated communications agency. Jeremy has more than a decade of experience in strategic communications, including public relations, media relations, social media marketing, public policy advocacy, and communications management consulting. Jeremy's extensive communications background includes working with New York Times best-selling authors, government officials, and James Beard Award-winning chefs.
Learn more about Jeremy and CKP here.Click here for Jeremy's article on brand messaging.
Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Visit AlexGPR.com to learn more about Alex's services.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Are there ways for your brand to not only survive but thrive in the pandemic era? We asked foodservice product designer and industry expert, Brian Hutton, to shares his thoughts on adapting to the pandemic. He also discusses the concept of visioncasting to anticipate the direction of your industry.
Listen free on Anchor, Apple Podcasts or wherever you get your shows. Listen to Brian's full interview on Mysterious Goings On.
Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Visit AlexGPR.com to learn more about Alex's services.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
In the midst of a crisis, the last thing you'll have time to do is to write a holding statement. Often, this means no statements are given, which creates a whole new series of headaches. Alex talks about why you need holding statements, and what elements comprise a successful statement.
Source material here.
Listen free on Anchor, Apple Podcasts or wherever you get your shows. Show notes at PRAfterHours.com.
Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Visit AlexGPR.com to learn more about Alex's services.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
The choice of hiring a public relations consultant or firm is a tough one for many business owners, often because they do not fully understand the value PR brings to the table. To discuss this, Alex welcomes back a special guest to the lounge, Carey Kirkpatrick, Founder and CEO of CKP, an independent, woman-owned, Texas-based integrated communications firm.
So pull up a chair, please use a coaster, and listen in for ways PR can provide value. Carey and Alex also chat about her advice for PR pros working through this prolonged crisis period.
Learn more about Carey and CKP here. Show notes at PRAfterHours.com. Listen to Carey's other episode here or wherever you get your podcasts.
Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Visit AlexGPR.com to learn more about Alex's services.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Foodservice product designer and industry expert Brian Hutton shares a quick shot on adapting to the pandemic in a way that will pay dividends--both business and karmic--in the years to come.
Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Visit AlexGPR.com to learn more about Alex's services.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
How can your business or brand build awareness in the right way during this pandemic? To find out, Alex welcomes a special guest to the lounge, Carey Kirkpatrick, Founder and CEO of CKP, an independent, woman-owned, Texas-based integrated communications firm. In this discussion, Carey shares her top three tips for brands to build awareness in responsible, creative, and successful ways.
So pull up a chair and listen in for tips on how to avoid analysis paralysis, strike the right tone, and take steps to effectively connect your brand with your audience during these trying times.
Learn more about Carey and CKP here. Show notes at PRAfterHours.com.
Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Visit AlexGPR.com to learn more about Alex's services.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
How do you keep your brand relevant amidst a global crisis? Alex shares research from 360PR+, a firm that engaged Engine Group (formerly Opinion Research Corp.) to survey 300 senior marketing executives, gauging their opinions of their and other brands’ relevance. Listen in for what they learned, and what Alex thinks about it.
Read the entire article here.
Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Visit AlexGPR.com to learn more about Alex's services.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Does your client or boss want you to do something that may injure the brand and/or your reputation as a PR pro? Alex takes a listener question and offers some advice on dealing with those bad ideas that pop up from time to time.
Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
Image by Alex Greenwood
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Visit AlexGPR.com to learn more about Alex's services.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Advice on what not to do to tactfully increase brand awareness during the pandemic crisis.
Source material here.
Follow us on Twitter! @HoursPR
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
Image by Alex Greenwood
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
The U.S. Small Business Administration is offering COVID-19 Economic Injury Disaster Loans to businesses that qualify. We asked business consultant Mike Hulsey about what's in the loan package, who it's for, and how he is assisting small business owners in applying for these critical relief funds.
Need more info or help with your loan? Contact Mike at 405.535.6038 or via email at HulseyBusiness (at) Gmail.com.
Follow us on Twitter! @HoursPR
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
Image by Alex Greenwood
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Misinformation is Dangerous. We can all help combat misinformation with easy steps. Alex shares how PRSA’s infographic encourages PR pros to follow three steps to stay informed.
CDC website. WHO website. Check your facts at Snopes.com.
Follow us on Twitter! @HoursPR
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
Image by Alex Greenwood
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
New to working from home (WFH)? Fear not! Alex has some tips that will help and may even make you chuckle.
Special thanks to In Kansas City Magazine.
Follow us on Twitter! @HoursPR
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
Image by Alex Greenwood
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
As we are all "hunkering down" at home, the use of video and audio conferencing is growing. Alex offers a few handy tips to make your calls run smoother.
Follow us on Twitter! @HoursPR
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
Image by Mohamed Hassan from Pixabay
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Do you have a central location for Covid-19 information on your website? In this quick shot, Alex covers why it's a good idea.
Learn more about AGPR's crisis communications services here.
Follow us on Twitter! @HoursPR
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Need some good, affordable tools to build brand awareness? Listen in!
Source mentioned in this episode here.
Learn more about AGPR's crisis communications services here.
Follow us on Twitter! @HoursPR
PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
Image by Pixabay
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
What are you doing about the coronavirus? More importantly, what have you told your customers about your efforts to keep them safe, as well as what you expect of your customers in return?
Source mentioned in this episode here.
Learn what to do and get updates at the Centers for Disease Control and the World Health Organization.
CDC link to specific info for businesses here.
Learn more about AGPR's crisis communications services here.
Follow us on Twitter! @HoursPR
PR After Hours host Alex Greenwood makes numerous public and broadcast appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Fact sheets are a great way to inform, educate, and advise your internal audiences (employees, volunteers, etc.) on what they should know and do to manage a serious situation. In this episode, Alex shares tips for a useful fact sheet.
Learn more about AGPR's crisis communications services here.
Follow us on Twitter! @HoursPR
PR After Hours host Alex Greenwood makes numerous public and broadcast appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
How do you talk with your customers about your response to the Covid 19 coronavirus? Listen in for quick tips to help your organization communicate more effectively.
Source material discussed in this show located here.
Learn more about AGPR's crisis communications services here.
Follow us on Twitter! @HoursPR
PR After Hours host Alex Greenwood makes numerous public and broadcast appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
Image via CDC
PR After Hours Theme by Noah Swiderski at Briton Beats. www.britonbeats.com
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
The Covid 19 coronavirus is dominating the news, and rightly so. Following his maxim of crisis communication, "not if, but when", Alex offers tips to help your organization prepare. (Which you should do, now.)
Source material discussed in this show located here and here and here.
Learn more about AGPR's crisis communications services here.
Follow us on Twitter! @HoursPR
PR After Hours host Alex Greenwood makes numerous public and broadcast appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
Image via CDC
PR After Hours Theme by Noah Swiderski at Briton Beats. www.britonbeats.com
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Does the prospect of public speaking give you the shivers? Fear not! Alex has some helpful tips to make your speaking experience easier for you and more effective for your audience. He also shares the best compliment he ever received.
Source material discussed in this show located here.
PR After Hours host Alex Greenwood makes numerous public and broadcast appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours Theme by Noah Swiderski at Briton Beats. www.britonbeats.com
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Multitasking: we all do it...heck you're probably doing it while you listen to this show! Alex explores why multitasking is inefficient and oftentimes just plain rude. He shares tactics to get quality work done by renewing your focus.
Click here for an excellent piece on Forbes about multitasking.
PR After Hours host Alex Greenwood makes numerous public and broadcast appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours Theme by Noah Swiderski at Briton Beats. www.britonbeats.com
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Do you use email, or does email use you? On today's show, we talk about ways to make email work for you, not against you!
Sources mentioned in the show here and here.
PR After Hours host Alex Greenwood makes numerous public and broadcast appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours Theme by Noah Swiderski at Briton Beats. www.britonbeats.com
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
You know that Instagram is not link-friendly - there is only one clickable link possible to add for the whole profile. Luckily, you have Shorby to the rescue!
This service combines all of the important links you want to share on Instagram into a fancy page thatdrives traffic and conversions. Beat the single link stink! Click here to learn more and visit PRAfterHours.com to check out the photos of Shorby in action.
PR After Hours host Alex Greenwood makes numerous public and broadcast appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours Theme by Noah Swiderski at Briton Beats. www.britonbeats.com
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Do you have thoughts of starting a side hustle, or perhaps a freelancing career but are concerned about how to manage the books? Fear not, as we offer tips from Mike Hulsey, an accountant who has spent much of his career working with small businesses and solo creative people.
Learn more about Mike, and check out his helpful blog at Trax, Inc.
Portions of this episode are excerpted on Alex's long-form podcast show, Mysterious Goings On, available wherever you get your podcasts.
PR After Hours host Alex Greenwood makes numerous public and broadcast appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at Team@AlexGPR.com. For more information about Alex’s speaking experience and topics, click here. Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours Theme by Noah Swiderski at Briton Beats. www.britonbeats.com
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
How do you get your team to discover the "Next Big Idea"? In this excerpt from the Mysterious Goings On podcast, author and strategist Mike Brown, founder of The Brainzooming Group, shares ways his company encourages, nurtures and provokes thoughts that can easily become "the next big idea".
Check out Mike's latest book, Idea Magnets, which helps dynamic leaders cultivate extreme creativity and innovative success throughout organizations. Learn more about Mike at Brainzooming.com.
Portions of this episode are excerpted on Alex's long-form podcast show, Mysterious Goings On, available wherever you get your podcasts.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours Theme by Noah Swiderski at Briton Beats. www.britonbeats.com
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
How do you predict the unpredictable, and is that even important? In this excerpt from the Mysterious Goings On podcast, author and strategist Mike Brown, founder of the Brainzooming Group shares the thinking behind planning on "Black Swan" events, and why it is crucial for your business strategy.
Check out Mike's latest book, Idea Magnets, which helps dynamic leaders cultivate extreme creativity and innovative success throughout organizations. Learn more about Mike at Brainzooming.com.
Portions of this episode are excerpted on Alex's long-form podcast show, Mysterious Goings On, available wherever you get your podcasts. The Mike Brown episode will be available in its entirety on February 13, 2020.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours Theme by Noah Swiderski at Briton Beats. www.britonbeats.com
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Some say the way to wealth is to make money while you sleep. There could be something to that!
In this episode, Alex shares ways he employs passive income strategies to help out during lean times. Whether you're a freelancer, small business owner, or side hustler, these tips will help you think of making money in new, effective ways.
There's much more info at Alex's blog. Just click here!
Check out Alex's book on crowdfunding, Kickstarter Success Secrets.
Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in:https://anchor.fm/alex-greenwood1/message (Please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours Theme by Noah Swiderski at Briton Beats. www.britonbeats.com
Photo by Allie Smith from Pexels
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. AlexGPR.com
Send in a voice message: https://anchor.fm/alex-greenwood1/message
In this excerpt from a longer interview on Mysterious Goings On, Alex sits down with marketing consultant and coworking entrepreneur Bob Martin. From Radio Disney to creating communities, Bob has tales to tell and good tips for anyone interested in building their brand.
Learn more about Bob, his marketing consulting business and coworking solutions at iWerx.org.
Have a question for Alex? Record one now, it's easy! https://anchor.fm/alex-greenwood1/message
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours Theme by Noah Swiderski at Briton Beats. www.britonbeats.com
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
So, you're new at the PR After Hours bar and ask yourself: do I order the fancy special cocktail known as Inbound Marketing or do I go with the classic PR? Pull up a chair, we'll give you a taste of both.
Want more info on inbound marketing and PR? Click here. And here.
Contact Alex at AlexGPR.com.
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
PR After Hours Theme by Noah Swiderski at Briton Beats. www.britonbeats.com
Photo by Joe from Pexels
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
Enjoy a quick shot of storytelling this week, as Alex explores the value of telling stories in your public relations campaigns and marketing.
Source referral: Business2Community.com. Contact Alex at AlexGPR.com.
Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!
Photo by Anna Tukhfatullina Food Photographer/Stylist from Pexels
PR After Hours Theme by Noah Swiderski at Briton Beats. www.britonbeats.com
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
When it comes to a crisis, the question is not if, but when. On this episode, learn valuable tips about handling a PR crisis, and find out about the incalculable benefits of planning ahead. So, pull up a stool, have a cocktail and let's talk about the worst day of your life...
Learn more at AlexgPR.com.
Music from https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
Sound effects obtained from https://www.zapsplat.com
The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.
Send in a voice message: https://anchor.fm/alex-greenwood1/message
COMING SOON: Pull up a chair and Join Public Relations veteran Alex Greenwood for a cocktail of tips, news you can use, and recommended resources to promote and market your brand, business, or organization more effectively on PR After Hours.
Best of all, no hangovers!
Send in a voice message: https://anchor.fm/alex-greenwood1/message