Grow Your Business with Speaking: Recent Episodes
Pat Altvater
The Soar to Success Grow Your Business with Speaking Podcast offers short 15 minute interviews with experts that share their knowledge about using live, virtual, webinars or videos as a marketing tactic to grow your business.
Lisa Ryan discusses how she grew her speaking business and how it really took off once she started working exclusively with a niche market where she had prior experience.
The strategies provided by Lisa will help a person looking to grow a speaking business or a person who wants to use speaking to grow their business. She offers insights into how to get speaking engagements with associations, how to get contact information from the audience and what types of collateral you need to have on hand.
This podcast is full of information…way more than we could cover here. Be sure to tune in.
Brittany Anderson has cracked the code on using speaking to attract clients, without directly selling to them. In our podcast, she discusses how she finds speaking engagements by partnering with people who also serve their niche market.
Her insights on how to present an offer, indirectly, during the speaking engagement as well as how to follow-up and stand out are powerful tips for anyone using speaking to grow their business. I especially like how the follow-up her firm does following a speaking engagement could include a combination of emails, calls and even gifts.
This podcast is full of information…way more than we could cover here. Be sure to tune in.
Michael Haynes believes that speaking is an excellent way to educate prospects regarding topics they need to be aware of and to start to initiate engagement with them. He enjoys all types of speaking opportunities but talked about hosting a workshop and how that can really build engagement. He doesn’t do any selling but uses the workshops he holds to educate, interact, and build relationships.
Even though it’s not directly selling, he does offer calls to action where the interested people can further engage and interact with him. He also talks about follow-up and the different things you can do to continue the conversation with prospects.
This podcast is full of information…way more than we could cover here. Be sure to tune in.
On this episode of Quick Tips to Grow Your Business with Speaking, Customer Growth Expert, Janice Gordon is with me. She is listed in the Top 50 Global Thought Leaders, and Influencers on Customer Experience and 150 Women B2B Thought Leaders You Should Follow, 2021 and LinkedIn Sales 15 Innovating Sales Influencers to Follow, 2021.
Janice believes that speaking is one of the best business development strategies you can use, if done correctly.
She explains how to present yourself during your presentation so that audience members ‘raise their hands’ and say “That’s right for me. She’s speaking my language. I really like her and would like to explore doing business together.”
This podcast is full of quick tips, including a few techniques for gathering email or phone information from participants and strategies for following up. Be sure to tune in and have a paper and pencil ready because the great information Janice provides comes fast and furious!
Learn more about Janice at https://www.janicebgordon.com.
On this episode of Quick Tips to Grow Your Business with Speaking, speaker, author and coach, Jack Klemeyer shares three keys that need to be in place in order for a person to be good at using speaking as a marketing tactic. He also provides tips for how to convert the audience into clients on the spot as well as how to follow-up with those that don’t immediately convert on an offer.
You’ll find out how he’s been successful during Covid-19, finding speaking engagements and using Eventbrite to host his own.
Tune in to also find out the three traits he believes people need to have in order to be successful at using speaking to build a business.
Jack Klemeyer is a veteran business coach, consultant, and speaker. He is the founder of Grow Your Business Coaching; a company specializing in helping solopreneurs and small business owners attract more clients, grow their business, and live the prosperous life they deserve!
His experience and knowledge comes from his education and experiences holding several leadership positions over a 12-year career with State Farm Insurance Companies after starting and running a successful insurance agency.
You can learn more about Jack at https://www.gybcoaching.com/
On this episode of Quick Tips to Grow Your Business with Speaking, LinkedIn Mentoring founder, Sandra Clark, talks about how she uses speaking to grow her email list. She believes the visibility she gets from the publicity of the speaking engagements and her ability to nurture prospects through email, gives her the opportunity to build strong relationships that turn into clients.
Tune in to also find out the three traits she believes people need to have in order to be successful at using speaking to build a business.
Sandra Clark specializes in "social media for the socially reluctant." She helps individuals transform their LinkedIn profiles to get the results they want. She understands the finer points of LinkedIn technology, is able to demystify and break down its concepts into consumable pieces and teaches steps that can be implemented immediately so her clients get noticed and get results. Through individual coaching and customized workshops, she works with busy professionals from a variety of industries, high tech to service businesses, and with any level of social media experience.
You can learn more about Sandra at https://www.linkedinmentoring.com/
Janet Kendall White uses speaking as a means of staying visible to her target market. On this episode of Quick Tips to Grow Your Business with Speaking she talks about her strategies for nurturing prospects that are met through speaking and shares a story of one 20 year long standing client that took her two years of nurturing to land.
In this episode Janet explains that her goal with speaking engagements is to educate, inspire and inform the audience and when then begin a nurturing process, which includes both connecting on LinkedIn and via email.
Tune in to also find out the three traits she believes people need to have in order to be successful at using speaking to build a business.
Janet Kendall White is founder and CEO of Berkshire Group an award-winning leadership and culture development firm. Berkshire Group has a track record of helping clients develop award winning cultures while meeting their business objectives.
Janet has been featured among other things in Entrepreneur, Fortune and Bloomberg Business Week. She has a diverse educational background, certifications, and work experience that allow her to be an engaging speaker nationally and internationally on a variety of topics.
Janet devotes some of her time to causes that combine physical challenge and making a difference as well as organizations that support our veterans and women.
You can learn more about Janet at https://berkshiregroupinc.com/
Attorney Jennifer Corso has to be cognizant of the attorney rules of professional conduct regarding solicitation of clients when she is speaking. She typically uses speaking engagements as a means of gaining visibility and sharing knowledge about employment law, often using giveaways to collect business cards.
However, in this episode she explains how she has leveraged her relationship with her business banker to provide education for their other clients. You'll hear the details in our interview.
Tune in to also find out the three traits she believes people need to have in order to be successful at using speaking to build a business.
Attorney Jennifer Corso has represented Cleveland area employers in labor & employment law for over 20 years. She has been named both a “Super Lawyer” (2015, 2016, 2017, 2018) and a “Rising Star Super Lawyer” (2005) by Ohio Super Lawyers Magazine, which identifies outstanding Ohio lawyers who have demonstrated superior professional potential.
You can learn more about Jennifer at https://ps-law.com/attorneys/jennifer-a-corso/.
Debra Reis is a nurse, teacher and author specializing in holistic health and supportive therapies including essential oils, relaxation techniques and gentle movement therapies. She is the director and an instructor for the Certification in Clinical Aromatherapy program for the Institute of Spiritual Healing & Aromatherapy and nationally known expert in the area of essential oils for cancer care. According to several students, Deb has a gift for making complex information easy to understand and integrate into practice.
Deb enjoys live speaking but also uses webinars to grow her email list. In our interview, Deb shares the importance of collaboration with other experts who have similar target markets to hers, to help promote her webinars and to also be active in their groups, social media or email based. She explains her follow-up process and also discusses the importance of engagement, both during the webinar (or live speaking) and after.
Tune in to find out the three traits she believes people need to have in order to be successful at using speaking to build a business.
Traci McBride is a Northeast Ohio wardrobe styling and image coach for your closet, author of two books: Mastering Your Evolving Style, 30 day wardrobe planning journal, and You Do You with Style, a TV show host and volunteer at organizations like Dress for Success.
Traci uses speaking as a means of getting the word out about her business and frequently gets additional speaking engagements from audience members who want to bring her into their group. In our interview Traci talks about the importance of tenacity in following up and also about the importance of being patient, continuing to nurture prospects in a variety of different methods as they see you more and build the know, like, trust factor.
She also explains the three traits she believes people need to have in order to be successful at using speaking to build a business.
Lisa Crilley Mallis is a time strategist, recognized for providing practical solutions to everyday productivity challenges. A certified coach, trainer, and facilitator, Lisa knows that “one size fits all” does not apply when it comes to getting the most out of your day with ease. Lisa supports clients with customized tools to achieve more while working less.
Lisa is an accomplished trainer who did 48 speaking engagements in one year recently. She shares her insights from that experience and how she realized there is a difference between speaking for marketing and speaking to educate, which she prefers. Now she trains but also has found an interesting way to get visibility and clients – through speaking in other people’s Facebook groups. Tune in for details.
Lisa also shares the three traits she believes are necessary in order to grow your business with speaking.
A published author and speaker, Lisa is also the Immediate Past President of the National Association of Women Business Owners (NAWBO) Cleveland Chapter, and has also served in leadership roles with the National Association of Professional Organizers (NAPO), and the Red Key Network. Lisa has received multiple awards for her volunteer service and leadership related to her involvement in her community, including creating an annual full-day education event for women in business.
Reach out to Lisa at https://impactivestrategies.com/
Dr Tamsin Astor, Chief Habit Scientist, founder & CEO of Yoga Brained LLC shares how she uses Facebook live and webinars to grow her business. Tamsin helps people exponentially improve their productivity by teaching them a few key habit shifts. She is a dynamic public speaker, whether live, or virtual.
Tune in to this episode and you’ll find out how Tamsin does three types of Facebook Live presentations, the purpose of each and how they work for her. She also shares how she captures contact information and uses a follow-up sequence to stay in touch. She gives us ideas for how to multi-purpose the content we create and record.
Tamsin is the author of Force of Habit: Unleash your Power by Developing Great Habits. She blends her scientific background and awareness (PhD in cognitive neuroscience) with her Yoga, Ayurveda, Meditation & Coaching training to give a unique approach to mastering your daily habits. Using tools from Health and Executive coaching, Tamsin provides a plan to help you navigate from a multi-tasking, low energy, time-deprived existence to one of abundance, nourishment and fun!
She is a sought-after speaker, offering keynotes, seminars and lunch & learns on topics such as
Body Issues No Personal Time Sleep Deprivation *Struggles with Self Worth * Multi-Tasking Fatigue.
Learn more about Tamsin at her website at https://tamsinastor.com.
The Interview Doctor®, Katherine Burik, is my guest on the Soar to Success Weekly Podcast, Grow Your Business with Speaking. She offers individual candidates and companies a better way to interview more successfully to find the job or candidate that is an excellent match.
Tune in to find out how Katherine uses processes to make her speaking engagements worthwhile. You’ll hear how she finds speaking engagements, how she collects names and email addresses of audience members, how she gets paid speaking engagements as well as how she focuses on the making sure the audience gets what they are looking for from her presentation. And so much more!
Katherine is a sought after public speaker and the best-selling author of three books in the Job Seeker Manifesto: Job Search Marketing Plan, Resumes 3.0, and Tell Me About Yourself: Secrets to Strategic Job Interviews. She writes a regular blog about hiring, job search and people issues.
Her doctor theme and stethoscope logo represent her passion to teach, coach, and speak to groups about effective interviewing, resume building and handling the process of finding a job or the right candidate in a way that connects well with recruiters and candidates.
Learn more about Katherine at https://interviewdoctor.com/
On this episode, Diane Helbig, of Helbig Enterprises, shares how she finds speaking engagements, how to get email addresses from audience members, how to go from free to paid speaking engagements, how to effectively use your book in negotiations and much more.
Coach, mentor and trainer, Karen Cappello reveals how to grow your business using webinars on the Soar to Success Weekly Podcast: Grow Your Business with Speaking. She gives details about how and when to make your offer and what sort of results to expect.