Digital You: Recent Episodes
LJ Hooker
How do you connect best with consumers where they are most, on their devices? And how can you use the social media platforms they're on to build your profile, fill your pipeline and win more listings?
Digital You, brought to you by LJ Hooker, is a six-episode podcast hosted by Australia's most respected digital real estate expert, Steve Carroll.
From realestate.com.au to founder of Digital Live, Steve’s understanding of the digital real estate landscape is second to none. Join Steve as he discusses with a special guest each episode a social media channel and how it can ultimately win you more business.
LinkedIn is typically viewed as the “unsexy” social media platform. However, it is an intellectual tool for real estate agents to source valuable content and build professional relationships with clients. In this episode of Digital You, powered by LJ Hooker, digital marketing coach Valentina Borbone joins Steve Carroll to explore the treasure trove LinkedIn can present real estate agents. Valentina discusses the importance of an up to date profile to win listings, how the platform can be used to digital door knock, and how to build rapport and create warm connections.
Google is a powerful source of information, and with one of the top searched trends being “best real estate agent near me”, it is a tool agents need to know how to leverage if they want to win clients and listings. In this episode of Digital You, powered by LJ Hooker, host Steve Carroll questions how to get the most out of Google with digital marketing expert Valentina Borbone. She reveals the power Google has on influencing a person’s opinion about an agent before they meet, and highlights why Google reviews and recommendations should not be overlooked. Valentina also explores how to get your website at the top of a Google search and what you need to do to ensure Google’s algorithm does not overlook your profile.
There is no escaping Facebook, it is part of our personal and professional lives. By strategically utilising the tools it offers, real estate agents can connect better with their community, grow their audience and effectively market property. In this episode of Digital You, powered by LJ Hooker, social media coach Valentina Borbone explores the tips and tricks to unlocking Facebook’s marketing potential. With host Steve Carroll, founder of Digital Live, Valentina reveals how to boost your post views, the reason why the first hour is critical for getting traction, and just how much you need to spend on a Facebook marketing campaign to sell property.
In just 5 short years, three-quarters of the workforce will be made up of millennials. As this generation shift becomes more prominent, real estate leaders need to adapt to be able to connect with future generations. In this episode of Digital You, powered by LJ Hooker, host Steve Carroll is joined by social researcher and McCrindle Communications Director Ashley Fell to bridge the disconnect between the older generation and the future workforce. Ashley talks about how the pace in change is only going to grow, how agents need to connect with millennials on platforms they’re using, and why your messaging needs to be to the point, interesting and engaging so you don’t lose their attention early on.
As the world around us changes and becomes more digital, the way real estate agents find and win leads is changing too. In this episode of Digital You, powered by LJ Hooker, host Steve Carroll, founder of Digital Live, sits down with digital marketing coach Valentina Borbone to outline how real estate agents can position themselves in this digital world to win leads. Utilising technology, agents can source data and use it to stand themselves as a local expert, creating value for clients and placing themselves ahead of the pack. Valentina also reveals how winning leads is a long game, and that real estate agents need to be proactive to keep in contact with clients and prospective sellers.
Instagram is often used by people to post a radiant selfie or a picture-perfect meal, but it is a tool real estate agents can harness to grow their brand, build rent rolls and win listings. In this episode of Digital You, powered by LJ Hooker, digital marketing guru Valentina Borbone joins Digital Live CEO and founder Steve Carroll to explore the opportunities Instagram presents for real estate agents. Valentina discusses how agents can use the platform to stand out from the crowd, build trust in your community, and how to interact with your audience.