Content Amplification Podcast: Recent Episodes
Shaun Whynacht
The Content Amplification Podcast is focused on you and giving you tangible and real life advice for your business content marketing. If you're doing a podcast, webinars, videos or blogging or live events then this podcast should be on your subscription list.
This podcast is Sponsored By eWebinar.com
To learn more about what we do and get more helpful resources, check out https://www.bluecowmarketing.ca/learn
Join us on an insightful podcast journey as we delve into the fascinating world of customer experiences. In each episode, we explore the various touchpoints where your potential customers intersect with your business and brand. Get ready to uncover the secrets behind these collisions and discover how they shape your customer journey. From initial awareness to the final purchase decision, we’ll embark on this exploration together, unveiling key insights and strategies to enhance your customer interactions. Let’s unravel the mysteries of customer engagement and build a stronger connection between your brand and your audience. Tune in now and join us on this captivating adventure!
In this episode, we delve into the significance of identifying the various stages of the customer journey. We emphasize the importance of tailoring messaging, content, and communication to effectively engage and nurture leads throughout their journey. This insightful discussion serves as the first part of a compelling six-part series. Stay tuned for next week’s episode, where we explore the topic of recognizing touchpoints and interactions along the customer journey.
12 years ago I signed up for Infusionsoft as a customer and built a single nurture sequence. That doubled my business in the first year.
Fast forward to today and I'm now helping clients do the same thing.
In this episode, I explain the mindset you need to achieve this and the dedication it takes to make it happen.
While AI has been around for a while, it has recently gained significant attention in mainstream media and among marketers and business owners. Shaun believes that many people view AI as complicated and unimaginable for business owners, but he emphasizes that AI can be manageable, comparing it to another team member or hired person.
Shaun discusses how AI can assist with tasks such as writing copy and improving content, particularly through a main AI terminology called chat GBT. However, it's important to note that the AI's performance relies on the quality of the content it has access to, and its knowledge is limited to learnings up until 2019. To address this limitation, plugins are available to enable referencing the internet. Nevertheless, the AI cannot differentiate between good and bad content, potentially leading to inaccurate or unreliable information. Thus, it is crucial for users to review all information provided by the AI for accuracy.
Shaun emphasizes the importance of creating initial content in various formats, such as writing, videos, or podcasts. He mentions the existence of tools that can help reach a larger audience by repurposing content. Specifically, he refers to a tool that can transcribe and analyze full podcast episodes, providing timestamps and keywords. This tool can also be used for creating YouTube videos.
Furthermore, Shaun discusses another tool that provides TikTok scripts for Instagram reels, LinkedIn posts, emails, and follow-up discussion questions. While acknowledging that this tool makes a big promise, Shaun believes it has done a pretty good job so far. Without this tool, creating all that content would have taken a considerable amount of time. However, he emphasizes the importance of reviewing the generated content to ensure it aligns with the intended message.
Shaun found a powerful feature in a video tool that allows him to click on it and watch it back. Below the video, there is functionality that provides next action steps, enhancing productivity through AI. During meetings, this tool itemizes tasks and assignments in bullet points, with the responsible party and task description.
Although AI has the ability to generate images, Shaun acknowledges that its current performance in this area is only satisfactory. He encourages business owners to approach AI with an open mind and excitement, promising that matching the right tool with a task will yield significant benefits.
Shaun offers to discuss AI further via email at hello@bluecowmarketing.com, providing an opportunity for listeners to explore the topic in more depth. He also mentions a tool that uses AI to transcribe and cut uploaded videos into different reels for various platforms. This tool also provides descriptions, keywords, and hashtags for the videos. However, Shaun finds the editing capabilities of this tool unsatisfactory and plans to stop using it in the future, anticipating the release of a better alternative tool.
In conclusion, Shaun advises business owners not to view AI as something that will entirely replace their role. He shares a technique he has been using in client and sales meetings, which has proven effective in capturing important information without the need for writing. He recommends a tool called Descript, which costs $20 a month but also offers a free version, for transcription and script generation. Shaun personally uses Adobe Audition to record episodes and then imports the audio into Descript for transcription. The Descript transcript is then utilized in chat GPT to generate five to seven quotes.
Timestamps:
[00:01:09] Artificial intelligence can simplify business tasks.
[00:06:13] Different tools help reach larger audiences.
[00:07:28] Generate TikTok/Instagram reels, LinkedIn posts, emails, and discussion questions quickly.
[00:13:11] AI enhances work, saves time, and excites. Contact hello@bluecowmarketing for more information.
[00:14:10] Location doesn't matter. Reach out for AI help
In this podcast episode, the host discusses the importance of backlinks for online visibility and search engine optimization (SEO). The term 'backlink' is explained as a link from another website pointing to your website. The host highlights the importance of quality over quantity in backlinks, explaining that having numerous low-quality or spammy backlinks can negatively affect your online reputation.
Ways to gain high-quality backlinks are explored, such as listing on directories, guest appearances on podcasts, and writing guest blogs. The host advises against buying backlinks, as these are often low-quality and can harm your online reputation.
The concept of 'disavowing' backlinks is introduced. This refers to telling Google to ignore certain low-quality backlinks that might be damaging your website's reputation. The host discusses a tool that his agency offers to help clients see and rank their backlinks by domain quality.
The host also emphasizes the importance of diversifying the sources of backlinks, suggesting to be featured in different types of sources like blog posts, industry directories, social media platforms, and news media sites. He further underlines the significance of relevance in backlinks - it's vital that the industry and the niche of the websites where you are being listed are relevant to your audience.
Lastly, listeners are encouraged to use the free SEO assessment tool available on the host's website, which provides information on their SEO ranking and the number of backlinks they have, among other details.
https://www.bluecowmarketing.ca
Join us for an insightful conversation on the podcast episode “How to Increase the Value of Your Business,” where our guest, Wendy Brookhouse, shares her expertise as the creator of the Business Value Amplifier program. Whether you have plans to sell your business within the next 10 years or simply want to maximize its worth, this episode is a must-listen.
Wendy dives deep into strategies and actionable tips that can help you enhance your business value. From identifying key factors that could be holding you back to implementing effective growth strategies, Wendy’s insights are invaluable for any business owner looking to increase their company’s worth.
Through engaging discussions and practical examples, we explore various areas that contribute to the overall value of a business. We touch upon topics such as financial performance, customer base, intellectual property, operational efficiency, and more. Wendy’s wealth of knowledge allows us to uncover potential blind spots and untapped opportunities that can significantly impact your business’s value.
Tune in as we uncover proven techniques for increasing your business’s value and gain a competitive edge in today’s market. Whether you’re an aspiring entrepreneur or an established business owner, this episode offers valuable insights that can propel your venture toward greater success.
Don’t miss out on this eye-opening conversation with Wendy Brookhouse as she reveals secrets on amplifying your business’s value. Start listening now and embark on a transformative journey toward increased profitability and success!
Get your free Business Value Score at https://www.blackstarwealth.com/value
Learn about the program at https://www.blackstarwealth.com/bva
In this podcast episode, Shaun Whynacht interviews Dana Ritchie, the founder of PaladinID, a company that helps businesses with their labeling needs. They discuss the importance of labels in various aspects of a business and the challenges associated with them. Dana shares his expertise in the labeling industry, emphasizing the need to consider factors like durability, application methods, and color requirements when choosing labels. He recounts a story where his team developed a specialized ink formulation to solve a client's unique labeling problem, highlighting their commitment to finding solutions. Dana also explains the use of labels in warehouse settings and the advancements in on-demand printing technology. Listeners interested in optimizing their labeling processes can schedule a free discovery call with PaladinID through their website.
https://www.paladinid.com
In this episode, we had the pleasure of sitting down with Andy Allen, the cofounder of HikeSEO, to discuss how their platform is empowering average business owners to conquer the world of SEO. As many entrepreneurs know, Search Engine Optimization (SEO) plays a crucial role in driving organic traffic to websites and improving online visibility. However, for the average business owner, navigating the complexities of SEO can be daunting and time-consuming.
Andy shares insightful strategies and tips on how HikeSEO simplifies the SEO process and makes it accessible to businesses of all sizes. From keyword research to content optimization, their platform provides step-by-step guidance and actionable recommendations tailored to each individual business’s needs.
Join us as we delve into the core features that set HikeSEO apart from other SEO tools. We explore its user-friendly interface, intelligent automation capabilities, and comprehensive reporting system that enables business owners to track their progress effectively.
Whether you’re a seasoned entrepreneur or just starting your online business journey, this episode offers valuable insights into how you can leverage HikeSEO’s expertise to boost your website’s search engine rankings and drive more organic traffic. Tune in now to discover how you too can make SEO more attainable for your business!
Get a Free SEO Report at https://www.bluecowmarketing.ca/free-seo-report
Welcome to "The Content Amplification Podcast," hosted by Shaun Whynacht. In this episode, titled "Shake The Snowglobe & Stand Out In Your Content," we dive into the challenges of creating impactful content in the digital age. Join us as we explore strategies to overcome discomfort and spark meaningful discussions in the online world.
Shaun Whynacht, a seasoned content creator, shares his personal experiences and insights on navigating the ever-changing landscape of online platforms. He understands the discomfort that arises when sharing opinions and putting oneself out there, but emphasizes the importance of embracing these challenges to amplify your content.
Using the metaphor of shaking a snowglobe, Shaun illustrates how standing out from the competition requires shaking up the status quo. By stepping outside your comfort zone and offering unique perspectives, you can capture attention and cut through the noise. However, Shaun also addresses the vulnerabilities that come with standing out, including negative comments and opposition.
Through real-life examples from his TikTok journey, Shaun shares how he has sparked discussions and attracted both support and criticism. He highlights the significance of creating content that adds value to your audience while being open to different viewpoints. Shaun provides practical strategies for handling negativity, such as responding with gratitude and avoiding unnecessary conflicts.
Join us on "The Content Amplification Podcast" as we explore the power of shaking the snowglobe of content creation. Discover how you can confidently stand out, initiate meaningful conversations, and establish yourself as a thought leader in your industry. If you're ready to amplify your content and make a lasting impact, this episode is a must-listen.
Tune in to "Shake The Snowglobe & Stand Out In Your Content" with Shaun Whynacht and get inspired to take your content creation to new heights. Let's explore the opportunities that lie outside your comfort zone and embrace the power of standing out in the digital realm.
In this episode, we dive into the world of Web3 trends and how businesses can adapt to it by leveraging the power of NFTs. Our guest Patric Chan shares insights on understanding NFTs beyond the speculation market and discovering opportunities as a creator. Most people have the impression that NFT is purely a financial instrument for speculating, but we explore how it is also a technology that can be used as “content”.
As a creator, you’ll learn how to create your own NFTs and monetize your digital content through managing access and building a community around your brand. We also discuss the innovative concept of selling digital books as NFTs to increase their value and serve customers better.
Whether you’re an entrepreneur looking to expand your business or simply curious about Web3 trends, this episode offers valuable insights on unlocking new opportunities in the digital landscape. Tune in now to gain insight into this fascinating topic!
Get access to his NTF for Creators Course at: https://webpageurl.com/shaun
In this episode, I had an in-depth interview to learn how Amy Murphy from www.everythingamy.ca was able to grow her business over the years.
From network marketing, publishing a book, audiobook, and course, to acting and even paranormal investigating.
During this episode, you'll be inspired and understand that life is a journey and there are many ups and downs.
To learn more go to https://www.everythingamy.ca
You may be wondering how you pitch your free webinar.
If that's the case, then this episode is for you. I will break down a concept called content staircasing that will help you understand where you might be going wrong in your podcast promotions.
An experience with my son this morning got me thinking about beliefs and what they mean in your content and your business.
Do you truly believe that what you are putting out into the world is or can make a difference?
Do you believe that when you wake up and put your feet on the floor each and every day that you are positively impacting the lives of others?
In this episode we dive into your beliefs as well as how you should view the content that you are creating.
Resources mentioned:
https://youtube.com/bluecowmarketing
https://www.bluecowmarketing.ca/tools
https://www.blackstarwealth.com
https://www.totalwealthaccelerator.com
THIS EPISODE IS SPONSORED BY
eWebinar: https://www.bluecowmarketing.ca/ewebinar
The biggest breakdown that happens in the growing of an email list is....THE EMAILS.
Yeah I know right! you have all the intentions of building your list and you then have an auto reply thanking them for subscribing but then what...nothing.
You draw a blank, you don't know what to say and it leaves you standing around like "Steve Urkel" from the 90's sitcom Family Matters saying "Did I Do That?"
Well in fact you didn't do that...you did nothing.
Let's change that right now and spend the next 23 minutes listening to what the "Fresh Princess of Email" can teach you about creating emails that convert to sales.
Get her offer here:
https://lizwilcox.samcart.com/products/20-min-newsletters-homepage/
The everlasting debate about SEO is that, does it make a difference with the way the internet is working. Do you really have control to make a difference in how your content shows up unless you have a super crazy budget and a team of stealth ninjas behind you?
Great question. Today's guest is Jason Berkowitz from breaktheweb.agency and we dive into some very valuable SEO topics in the show.
Resources mentioned in the show.
Our sponsor: EWebinar - https://www.ewebinar.com
Our Tools
https://www.bluecowmarketing.ca/tools
This unfortunately is a common thing when it comes to growing a business. You start out with a ton of time, energy, and drive. You provide amazing work and you get more clients.
Then you max out your time. So you bring on someone else (most times quickly) and they don't provide the same level of service. So you start to get unhappy clients.
You are too busy to fix the issue so you continue on and it gets worse and worse.
What went wrong? Well the problem, in this case, is you didn't set yourself up for scaling and growth and document the proper things to allow for bringing on someone else.
In this episode, I share with you a real-life example I just experienced in my personal life today about this.
Resources mentioned in this show:
https://www.youtube.com/bluecowmarketing
https://www.motionarray.com
https://www.bluecowmarketing.ca/ewebinar
In this episode, I'm going to share my process for selecting guests for my podcast. Also give you tips on what you can do to ensure a smooth transition from interest to booking.
We also talk about a cool tool called "Rabbit Loader"
Find more tools at https://www.bluecowmarketing.ca/tools
If you've been following the dialog in Canada this week around the dismissal of Lisa Laflamme, you will know there is a strong public support for her and that CTV's decision was sexist.
This is a huge movement and a few Canadian brands have jumped on board for support.
I felt it was worth talking about it from the side of when should you use your brand to support messaging and movements.
In this episode, I share a story about taking my son to the fair and how that experience has a lot of lessons parallel to running your business.
Also the importance of doing something you're still passionate about.
This episode is sponsored by: EWebinar - Learn more at https://www.bluecowmarketing.ca/ewebinar
Want to see the tools we use in our own business? Go to https://www.bluecowmarketing.ca/tools
For most business owners you have the basic google analytics on your website so you can see how many people have come to your site and what pages they have visited.
You're only scratching the surface of what this can do for you.
The key is how you plan and set it up. Chris Mercer from Measurement Marketing is here to share his process on what you should be doing to improve the power of your data.
Free Toolkit: https://MeasurementMarketing.io/amplify
Our Tools: https://www.bluecowmarketing.ca/tools
E-Webinar
https://www.bluecowmarketing.ca/ewebinar
I find that many business owners who are beginning advertising online focus on building the ad for the platform and then think about what they can promote vs what they need to promote and how will that fit on the platform.
Links Mentioned In The Show
https://www.bluecowmarketing.ca/tools/
https://www.bluecowmarketing.ca/ewebinar
Today's guest is Tyler Hayden, he is a professional speaker, coach, and trainer who has self-published 26 books in 26 years.
He is here to share his experience and tips on how you can leverage the power of self-publishing to grow your business and brand.
Learn more from him at https://www.tylerhayden.com
Learn more about eWebinar at https://www.bluecowmarketing.ca/ewebinar
The overwhelm small business owners face when it comes to creating content for their business on social media is a real struggle.
We are going to explain in the next 33 minutes that it doesn't have to be that way.
Hannah Acosta from Ugly Mug Marketing is here to break down what you really need to focus on to show up consistently without being a prisoner to the platform.
Learn More At:
https://www.uglymugmarketing.com/
This podcast is sponsored by:
https://ewebinar.com/bluecowmarketing?via=shaunwhynacht
Trust plays a major role in how your prospects see your brand and business. It's very easy to lose trust in your market by doing little things you probably aren't aware are hurting you.
In this episode, we dive into what you can do to build trust and a stronger relationship with your audience.
This podcast is sponsored by: eWebinar
https://www.ewebinar.com/?via=shaunwhynacht
Erika Zeigyte is the founder of Prosana, a consulting and recruitment firm that helps marketing and e-commerce brands find remote team members as well as build foundational systems for their business.
https://theprosana.com/
https://www.linkedin.com/in/erika-zeigyte-7a9446122/
eWebinar Cofounder and CEO, Melissa Kwan, has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. As a revenue-driven founder specializing in sales and business development, she has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm.
Over the last decade, Melissa has come to believe that happiness should be the foundation of one’s career, not the other way around, and that the way to achieve this is by intentionally designing one’s life.
This belief was born in part from the soul-crushing experience Melissa endured giving the same webinar over and over again while onboarding and training customers for her previous SaaS company.
She wanted to free others from the same trap by giving them a way to automate their repetitive webinars, so they could get their time back and spend it doing something else they value more instead of being tied to Zoom all the time.
Resources Mentioned
https://www.ewebinar.com/?via=shaunwhynacht
https://www.descript.com/
Mark is a serial entrepreneur and lover of marketing, developer of thought leadership brands and founder of Content Callout, the B2B content marketing agency.
He is the co-host of the two incredible podcasts The Content Callout (about B2B content marketing) and Negotiations Ninja Podcast (one of the top negotiations podcasts in the world).
Mark is an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world and he has been referenced in Entrepreneur, Forbes, Thrive Global and many other publications.
What is SEO and how do you start to understand all the pieces that go along with it. In this episode I speak with Brandon Leibowitz an SEO expert who breaks down what you need to know about SEO.
Brandon Leibowitz runs and operate SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.
Get his free masterclass: https://seooptimizers.com/gift/
In this episode, I speak with Scott Moran, Co-founder of SamCart. We discuss the proper way to approach digital products in your business and what's holding you back from growing your bottom line without them.
Get a demo of SamCart Here : https://shaunwhynacht.com/recommends/samcart-demo/
Check out CreatorU: https://shaunwhynacht.com/recommends/samcart-creatoru/
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This podcast is sponsored by eWebinar | Designed for customer success and marketing teams, eWebinar delivers the perfect webinar again and again, without you there.
Learn More: https://www.ewebinar.com?via=shaunwhynacht
Last week I helped a client set up and launch their virtual event. The results of the email nurture were interesting to me and I want to share them with you in this episode.
In today's episode, there are 3 things that I come up against weekly that are pet peeves.
You may either know of some of these, or you do some of these in your business.
About my guest:
Meera is an email marketing strategist and 3X Amazon Best-selling Author of the books The One Hour Content Plan, The Blog Startup & But I’m not an Expert!. She is also the publisher of MeeraKothand.Com, an award winning site listed as the Top 100 sites for solopreneurs in 2020, 2018 and 2017 and the popular CREATE Planners. Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success and several other sites. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 8-year old daughter.
https://www.meerakothand.com/
IG: https://www.instagram.com/meerakothand/?hl=en
FB: https://www.facebook.com/meerakothand/
Do you really know what the first footstep your prospects need to make to begin your sales journey?
Many don't and that's where one of the biggest improvements in your business can come from.
Consistency is key to everything you do in life. Buy why don't we do that with our content? We should.
Our guest has taken this to a new level with emails. He sends out an email every single day to his list.
https://www.andrewbryder.com
Money drives a lot of business decisions (both good and bad). That relationship and understanding of your money is key to your growth and success.
Wendy Brookhouse, founder of Black Star Wealth and creator of The Total Wealth Accelerator breaks down this money topic today and shares how she has streamlined her business model with simplicity and content.
Take the diagnostic that Wendy speaks about at https://www.totalwealthscore.com
There is not excuse these days for not understanding what your audience wants.
Today's guest is Mike Maynard, founder of NapierB2B.
Mike is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.
Dr. Amanda Barrientez - known as "The Money Healer" - is the founder of NFA - No F^%$ing Around - Money, the host of the NFA Money YouTube Channel, the creator of The Money Blocks Profile™, and has been featured on over 100 podcasts.
Dr. Amanda’s 3-step NFA Money Formula™ gives entrepreneurs the roadmap to confidently attract easier money into their business. After going from food stamps to building a 6-figure business fast, she’s been on a quest to teach entrepreneurs how to uplevel their money mindset so they can make easier money with way less stress. Start here with her Money Blocks Profile™: www.MoneyBlocksProfile.com
The world is under attack!!! The Russians are coming. Well, we hope not but it's a realistic concern.
In this episode, I speak about how you can secure your online accounts to minimize your security risk.
I mention
- Sucuri
- Two Factor Authentication
- SSL (Security Certificates)
- LastPass
These days, there are almost too many tools and ways to market your business. Finding out what actually works to grow your customer base, automate as much as possible, and spend more time doing what you love (in your job or life) is critical.
Kelsey Johnson is the product marketing manager at AWeber, which offers email marketing, landing pages, and automation. Kelsey is a self-proclaimed technology nerd who loves finding easy ways to help businesses sell more with the right marketing.
Grab a free account at:
https://www.aweber.com/
Kristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch vanity metrics for true, profitable connections. She's the CEO of YesBoss, a agency that helps entrepreneurs elevate their visibility + influence as a podcast guest, so they can scale their business without becoming a full time marketer.
Stop overcomplicating the work you do. The more steps you add to your process, the harder it is for your audience to understand.
This causes them to have comprehension burnout.
You've heard the word mastermind before I'm sure. However, do you really know what that means? What can it do for you personally and professionally and also could it help you generate more to your bottomline.
This episode I have Liz Scully as my guest. She is a mastermind of masterminds and is EXTREMELY passionate on the topic.
If you want to learn more about how to develop your own mastermind, she has set us up with our own page for her program at https://www.rethinkcentral.com/bluecow
In 1989 Madonna released her single "express yourself". Here in 2022, it's time for you to do the same in how you present your message online.
Here is then link to the video I mentioned in the show: https://www.youtube.com/watch?v=d2wrsgEMXro
You've created an amazing piece of content, now what? How do you get the most reach out of it?
In this episode, I speak about a video by Ross Simmonds where he shares what you should be doing with your content to promote it.
Get the checklist at https://www.bluecowmarketing.ca/contentchecklist
You've heard it many times that content is king. While this is true, it's not the only thing that makes it king. Quality content is the ultimate king.
James Scherer is the VP of Growth of Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale.
James and I had a great conversation about this very topic on today's episode.
This is the last episode of 2021 and next year is right around the corner. In this episode we break down the trends you need to be aware of in 2022.
This is our Christmas episode, so we each have 5 gifts of the best free tools you can use in your business to help you grow.
Just because you are busy doesn't mean you are being productive. This is a common feeling people associate with productivity.
Then it's time management skills. We cover all this in today's episode also a little PC vs Mac banter at the end.
Learn more here: https://www.bluecowmarketing.ca/learn/
Simply put, a sales process is a series of repeatable task used to move a prospect from a lead to a customer.
We had a great discussion about how you can develop your own sales process and what to include.
More great articles here: https://www.bluecowmarketing.ca/learn/
Youtube has huge potential for brand awareness and effectiveness when it comes to nurturing your audience.
In this episode we discuss the key elements you need to consider when using Youtube to drive sales for you business.
Find more helpful articles at https://bluecowmarketing.ca/learn
You have an Instagram account and you want to use it to grow your sales? Do you keep posting about a sale? NO.
In this episode, Shaun talks about ways to build interest in your product, service and brand without being a cheesy salesperson on Instagram.
People are impatient and they want information immediately If that's an answer to their questions about a product or service, or a tech support request.
The use of Chatbots & Live Chat has been increasingly popular in small business.
This episode we look at these two topics.
Selling products both online and in person is different these days. There are many different factors that come into play when someone decides to commit to a purchase.
In this episode, we speak exactly about this topic.
It's important that you educate your audience with the content they consume. This episode will help make sure you're doing it right!
We discuss the challenges most people face when coming up with content or their marketing.
If you've been on a sales call with a prospect for any amount of time, you know that they will have objections.
In this episode, we look at the most common objections and how to overcome them.
Is print dead? We discuss the pros and cons of using printed material and advertising in your business.
What are you waiting for? Get your sh*t together, and get to work.
Do you want to be more productive? Productivity can seem like a really hard thing to achieve. But there are some simple steps that will make it easier for you!
1) Write down your goals and work on them every day, no matter what!
2) Make a schedule and stick to it as much as possible so you know when all of your tasks are due.
3) Reward yourself after accomplishing something big with something small (like taking five minutes off or treating yourself to coffee).
When developing a product whether it be a service, product, or course, you should look at an MVP format. Minimal Viable Product will help you not waste time but allow your customers to shape the direction and need for what you "think" they want.
In this episode, we speak with Adrian Tobey from Groundhogg.io about this very process.
The time it takes you to respond to an inquiry to your business could very well be one of the biggest reasons your business is not growing.
In this episode, we talk about the importance of response times.
A business is infected with the cancer of 2-minute tasks whenever a business owner finds themselves thinking, or saying: “I’ll do that. It’ll only take 2 minutes.”
The topic "Cure the cancer of two-minute tasks" will help business owners minimize the cancer of 2-minute tasks and give their business a fighting chance against it spreading.
Check out Macanta at https://macantacrm.com/
Peter's Book: https://www.amazon.ca/Barefoot-Business-Systems-Attract-Customers/dp/1781332584
The AIDA framework (Attention, Interest, Desire & Action) is a foundational way to approach your marketing.
We talk in-depth about this in this episode.
Your business can live or die from reviews. So how do you get them? When is the right time to ask? What do you do when you get a negative one?
This episode is all about this very important topic.
Let's face it. Not all clients are a fit for you. Sometimes, it's not until you start working with them that you realize this.
All too often, people wait too long to end that relationship, sometimes never at all.
In this episode, we talk about understanding the red flags and when should you fire your client?
Delegation is a task that will be helpful in you being able to streamline and scale your business.
In this episode, we talk about this and how you can implement it.
There are. variety of mistakes we see business owners making over and over that they are not aware of and they have a negative impact on their business.
In this episode, we talk about those in detail.
To learn more about automating your business go to https://www.bluecowmarketing.ca/automate
Summer is just about over and it's now time to begin to think about December.
Many businesses owners wait too long to plan their holiday promotions and that leads to less than creative ideas, rush and stress.
In this episode we talk about this very topic.
To automate your business go to: https://www.bluecowmarketing.ca/automate
It's OK to use other people's content on your social channels. I know it feels like cheating, but in reality you're just doing what everyone else is doing and the only difference is that you're being honest about it. Do you think any of those big companies are making their own videos? No way! They all buy them from stock footage sites. You can too, and nobody will ever know unless they do a deep dive into your YouTube channel.
In this episode we talk about how to use OPC (Other People's Content) in your social calendar.
Want an amazing tool to schedule your social media? Go to https://www.bluecowmarketing.ca/socialconnect
You're not alone. You've been trying to stand out in the business world for years, but you just can't seem to do it (or at least you think you can't)
You want people to know your name and not forget what you do or who you are, but instead of that happening, they just don't even notice you at all. They see other companies with flashy logos and products that wow them as much as a new iPhone every day, so why would they care about yours?
It's time for something different because those days when your company was thought of without any hesitation by everyone are over. It's time to stop being invisible and start making a statement - one way or another.
In this episode, it's a topic that Jody and I are discussing.
Want to get help with your business, go to https://www.bluecowmarketing.ca
You might be thinking, "oh I'm not really the type of person to take risks." But let me tell you something, if you are an entrepreneur then you have taken a risk. It's time for us all to stop being afraid and start taking risks because that is what will make us grow in business.
It's hard to believe but there was once a time when people were too scared to try new things and this fearfulness led them into poverty. Nowadays, we can't afford that anymore so it's up to each one of us as individuals to get out there and take some chances with our businesses or at least know how much risk we are taking before we do anything. Let me ask you: would you rather stay safe.
To learn more about us, go to https://www.bluecowmarketing.ca
Follow Up, Follow Up, Follow Up. These are essentially the 3 steps to success in growing your business.
In this episode, we talk about how you should focus on follow up with your clients and prospects.
https://www.bluecowmarketing.ca/automate/
Do you feel disorganized in your business, in your marketing. Can't find out where you are at with your projects?
This disorganization is killing your productivity and your bottom line.
Are you struggling with what to invest in your marketing. How much money should you spend? What's the time commitment?
These are all very much great questions that are answered in this episode.
We see it all too often, business owners are ignoring their social media. Not putting enough attention into it because they don't think it has value or will give them a return.
This is a BIG MISTAKE. You NEED to have a social presence.
Book Your Social Consult Here: https://keap.app/booking/jodyreid/social-media-onboarding
Scaling your small business doesn't have to be hard, it just needs to be smart.
In this episode, Jody and Shaun speak about the important factors that play into scaling your business.
We all know those difficult clients that we've had in our business. This episode is about the lessons we have learned to make working with clients "less difficult".
Failure is a part of life, business, and the world. In order to have success, there needs to be a failure. Otherwise, what is success but not the opposite of failure?
This episode Jody & Shaun dive into how failure can shape the what you do in your business.
Allan Miles is a serial entrepreneur 5,6 & 7 fig business builder, Dad to 5 incredible children. Organic marketing, sales and process lover. Committed to helping 20,000 entrepreneurs grow, stabilize and scale their online businesses this year.
Learn more at: https://Allanmiles.com
Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with his two children.
https://beyondbook.co/
There are many tasks you're doing in your business each and every day, week and month that can be automated.
Once automated you will gain back that time to focus on more revenue-generating activities.
Want to talk about getting automation to work for your business?
Go to: https://www.bluecowmarketing.ca/automate
We had a last minute reschedule of our guest for today's episode, so Jody decided, why not interview the host of the show.
We flipped roles and Shaun was the guest as Jody asked all the questions.
We talked about the Blue Cow Marketing Journey and what challenges Shaun had to overcome in business over the last 40 years.
(There was also a bald joke in there too - Thanks Jody)
In this episode, we speak about your vibe online, your reputation, and how to manage this reputation.
About our Guest:
Tracy Lamourie,a high profile international award-winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. She is a well-known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses. Tracy is passionate about amplifying important messages and being a voice for those who most need one. Recognized by media around the world for her 20-year campaign tht ultimately helped free an innocent man from death row to her work getting clients major media attention and for her local community work, she is the winner of the FIRST PLACE PLATINUM award Hamilton Spectator ReadersChoice for PR 2018, Diamond 2019.A frequent guest on TV, radio and high profile podcasts around the world on topics of leadership, empowerment, and entrepreneurship as well as all aspects of media and public relations.
Learn more at lamouriemedia.com
In this episode, we explore the benefits of using Youtube in your marketing strategy and how it can really help you explore your potential.
We talk about how to get started, what obstacles you're putting in your own way that are preventing you from getting started and growing confidence.
We spoke about InVideo for editing your videos. Check them out at https://bluecow.link/inVideo
With the 3rd wave of the coronavirus hitting many parts of the world, even in our own back yard. Business owners are yet again feeling the impact of it. We wanted to talk about how to overcome challenges with technology and social media in your business.
David Pérez a Podcast Producer and the host of the Audience Coach podcast, A show that helps coaches and entrepreneurs in the health and wellness industry create audiences for their businesses.
David also works with health and wellness coaches so they can spread messages of improvement, positivity and growth through podcasting. David and his team have accompanied podcasters through the production and release of over a thousand episodes.
David currently lives in Colombia, in a city where summer lasts all year round. He’s the dad of two kids and considers himself a lifelong learner.
https://audiencecoach.com/resources/
Once Haylee found out becoming an astronaut involves a LOT of math... that's when she decided to move her love of curiosity & creativity in a different direction and found some missing links along the way...
She found that too many mission-driven entrepreneurs feel frantic, unfocused, stuck, and find it hard to push through new hurdles in their life/business. They often aren't performing at their highest potential and struggle to reach & connect with their ideal community.
That's where her unique set of gifts come in.
Thinking big, solving problems, and getting creatively efficient has been Haylee's specialty since she was a kid, finding new ways to sneak candy at night, being the go-to, "help me", friend, while constantly in the pursuit of happiness...
While growing up, taking on, and beating, Aplastic Anemia (a life-threatening autoimmune disease), she had the chance to experience life in a new light.
The whole experience itself taught her to never settle for less & to live life as if there’s no tomorrow…
So she sought out to follow her passion & use her unique gifts to help other mission-driven, talented bad*sses become the highest version of themselves so they can create more impact & innovation in the world.
She turns entrepreneurs into out-of-the-box thinkers, high-performers, and adaptive players in this game we call life…
So they can reach more of the right people & increase their income in the process.
Learn more at: https://www.hkalaniconsulting.com/
Johnson Emmanuel is the founder of one of the fastest-growing digital marketing agency Havanzer, with clients from around the world.
A company he took from a "one-man squad" to 50 person company.
Africa.com refers to him as the "#1 marketing magician", and his clients ( & industry leaders) refer to him as the ‘marketing genius’.
He is considered the #1 authority when it comes to engineering wildly profitable campaigns, strategies, and systems that attract affluent clients consistently.
Johnson is the marketing expert other well-known marketing experts come to when they need help with their own marketing.
His marketing strategies, systems & campaign generate well over a 100million dollars in revenue, yearly. for his clients, globally.
He is the author of the best-selling book, DEEP POCKET CLIENTS, and has been featured on countless top-ranked, top-rated business & marketing shows, around the world.
Johnson is not a marketer who talks marketing, he is actually a marketer who does marketing.
Find Johnson at https://havanzer.com
In business you make a lot of decisions, some of them turn out well and some do not. What is it about that Gut Feeling you may have had when you made a decision that didn't turn out positively. This is your intuition.
Sunil Godse is an expert in this topic and is here on the show to help us understand how to trust the signals that will allow us to make the right decisions.
Here is a link to his website: https://www.intuitionology.com/
On this episode, I'm joined with Carmine Mastropierro, a professional copywriter from Toronto Ontario. Carmine has written for Neil Patel, GQ, Forbes, and many more.
We speak about what makes great copy, what you should look for when hiring a copywriter and also some tips along the way.
Carmine can be found at www.carminemastropierro.com
Former Elite athlete with a high “play” factor - yup - I will play any sport.... Reinvented three times.... from practicing and teaching Podiatric medicine to high school PE teacher/coach to Health and Wellness Entrepreneur.
Tina has taken her passion for being active and her willingness to not slow down and flip it into a business idea.
https://www.instagram.com/tinamargaris/
He is an OmniContent creator, and the host of the Polymath PolyCast. Where he interviews multidisciplinary people.
https://polyinnovator.space www.pod.co/polycast
Brenden is the founder of MasterTalk, a YouTube channel he started to help the world master the art of public speaking and communication. He coaches purpose driven entrepreneurs on how to master their message and share their ideas with the world.
Gabe is a real estate investor and two time podcast host at The Real Estate Investing Club and Pursuing Greatness podcasts.
Located in Seattle he shares with us today lessons learned in marketing to get to where his is right now.
Free Offer: Grab an eBook and free Real Estate Investing Bundle at https://www.therealestateinvestingclub.com/real-estate-wealth-book
Who ever said you can't teach an old dog new tricks has never met my client.
This episode I'm going to share a story with you about a 60+ year old client of mine who took on the challenge of marketing herself with online video.
Over the last several months I've seen huge transformation in quality and confidence just by following the small incremental steps I speak about in this show.
When we get busy in our lives and our business we tend to let the things that make the biggest impact to our development slip.
We don't focus on learning new things every month to expand our minds, to gain new skills or to grow our business.
This is something I started to do and have decided to go back to focusing on.
What are you doing to better yourself?
When I learned how to say NO to the things I didn't feel excited about in business or the demands I was receiving from potential clients, I was then able to gain the FREEDOM I wanted out of being an entrepreneur.
There are many things that are coming out of the Covid Crisis this year, one of them is the comfort and convenience that people are feeling with online ordering.
This is a huge opportunity for you to look at your business differently and reinvent how you operate online.
While your homepage is essential and great, it's not always the first impression people have of your website.
What about all the other doors they can come through.
In this episode we explore those and how you should take a look at the first impression you're making.
The Covid Crisis is causing alot of professionals to rethink how they meet with their clients.
In this episode I want to talk about how that is and what you can do about it.
One of the shortcomings of running facebook ads without fully understanding the metrics is that you can't make informed decisions if you don't know what you're looking at, or don't know where to find that information.
Society has been conditioned to consume content by scrolling (not clicking) and there are so many website out there that are not making that connection.
You're missing out,
Stop driving cold traffic right to your offer and expecting conversions, it's not going to happen.
In this episode, I share a strategy to get better and more reliable offer conversion just by adding a few front layers to your content.
If you're always trying to up your game and provide the most you can for clients, outdoing the previous client experience that's great. However, it needs to be consistent.
Consistently trumps anything one off exceptional.
The human brain has a part that becomes activated when it sees something externally that it considers a part of survival or reproduction.
Positioning your products this way can cause your prospects to become more alert to you and help you make more sales.
There are a lot of different microphones you could use when starting out, but not all of them are good for your application.
In this episode, I'll give you a run down on what to think about when getting started.
You need Youtube in your business life. The power it can bring to your content strategy is unreal and when you take these tips into consideration you will have a great lead generation tool.
Going into a call with a prospect with the mindset that you need them in order to survive that month is a bad thing to do.
You need to approach your calls differently in order to success.
This episode I teach you about this important concept shift.
There are 12 stages to intimacy and the way you work with leads to prospect to clients have a very close connection to these 12 stages.
https://www.noblechoices.org/12-stages-of-intimacy/
You may have never used a content calendar before in your business? However you've committed to created new and more engaging content with your audience. So I want you to think more strategic and intentional about your content. That means what and when you will release it.
The shift in email marketing is real and what you need to focus on to grow your professional business needs to change in order to better leverage email.
It's a secondary (would you like sprinkles on that ice cream) method of communication.
I explain all that in this episode.
There are many different types of content to leverage in your professional business, but what are they?
This episode I walk you through what I would consider to be the top content modalities you can use.
Your content ideas are everywhere in your business. When you start to become aware to it and condition yourself to document them as they happen, you will have a never ending library of content to pull from when it comes time to make your next piece of awesome content.
At the root of your ability to scale your business is your mind. The way you think about yourself, your business and what you have to offer others can be greatly increased by resetting your mindset each and every morning.
This is something we aren't conditioned to do naturally as humans, but when it's practiced repeatedly you brain begins to take it as something that is normal.
In this episode I challenge you to think differently about you, your business and your lifestyle. Take the time to listen to what I have to say and do the exercise I prescribe at the end.
This episode is the welcome to the beginning of a journey together. We will be exploring content, how to leverage technology to make your content even more awesome, and most importantly how to amplify your reach while reducing the time needed to do that.