Market Like You Mean It: Recent Episodes
Aaron Fulk
The marketing podcast that is for small business owners not marketers. Always under 10 minutes with tips that you can implement right away to take your business's marketing to the next level.
Lots of people ask me how to grow their Instagram. There's a little hack that I'm going to share with you that has to do with editing your post.
On all of your social posts, there should always be a Call To Action (CTA). Often I see great posts, but then doesn't give the reader any direction on how to act on what they just read.
Essentially google ads can be really expensive especially in certain categories. If you fall in one of those categories, consider running your ad campaign against a well-known competitor's business name instead of just the generic category.
Everyone is doing social media wrong today. Holiday posts should share stories that relate to the holiday and not just a generic "Happy Memorial Day".
Often, the best performing posts on social media are highlights of people. People like celebrating other people, whether they be employees or clients.
The real money is keeping your current clients. One way is to send weekly emails updating them on current news and trends. We also do personal check-ins to help foster a good working relationship. And we also ask them to give us feedback and reviews.
Social media is filled with all sorts of links back to their website. But the social media platforms want to keep people on their platform, so they don't like it when posts have links.
Creativity is something people compliment others about often. Creativity is essentially when your brain is working overtime. For me, it's when I'm in the shower. You have to intentionally put yourself in situations where you can be the most creative.
Ninety percent of the time, people will read a text message within 3 minutes. And 19% of the time, people will click a link in a text. Compare that to the 4% in email marketing and you can see the value in text message marketing.
The hashtag #careeradvice is getting 80 million views a day on TikTok. Gen Z are flocking to TikTok for career advice and it can no longer be ignored. If you're in the coaching space, be it a life coach or a career coach, you need to be on TikTok.
Signal is an app that's similar to WhatsApp. They were so bold as to run ads on Facebook itself exposing the info that Facebook is giving to their advertisers, which then resulted in Facebook banning them.
Instagram Story ads are all about the visuals. They need to be designed in such a way that makes viewers want to swipe up to engage with the content. The strategy varies a bit from Instagram Post ads.
SXM Media is taking over the audio adspace. This new collaborative has deals with a bunch of companies to serve up ads on their platforms and is trying to make it easier for advertisers to get access to multiple platforms.
You need to get on TikTok. Their numbers continue to go up. An viral video of a man drinking Ocean Spray got Ocean Spray 15 billion impressions in the span of a month. It also resulted in a huge boost in sales, where products flew off the shelves.
It's time to get your employees involved in your LinkedIn strategies. From ideas to interactions, some companies are killing it when it comes to employee engagement.
If you can learn how to narrow down your visual branding to that one thing that you do really well, you can join the ranks of companies and brands that need no introduction like iPhone or Air Jordan.
Hey guys! What's up? Good morning. Most videos on YouTube start off with one of these three phrases. I challenge you to start off your next video with the word "you". According to studies, starting off with "you" is more engaging with the audience.
We work so hard on content for our stories, only to see them disappear in 24 hours. But with every major platform implementing some form of stories, don't ignore this effective way to communicate with your audience.
We generally assume that Pinterest is for moms, but Pinterest has more active users that Twitter and LinkedIn. And with their e-commerce capabilities, you should be on there exploring ways to promote your business.
If you ever hear me speak, I tend to gloss over Facebook, but that doesn't mean we should ignore Facebook. Facebook keeps growing and getting stronger, especially with their groups.
In-person events are coming back! While some of us are excited to meet face-to-face again, the majority of people are hesitant about gathering in large groups. So if you're having an in-person event, make sure to explore offering an online or virtual experience as well for those who aren't comfortable with in-person events yet.
Twitter is still relevant. It was up 28% year over year. And now, they just released Spaces, which is a direct competitor to Clubhouse, but unlike Clubhouse, it's available for all platforms, not just iOS users.
Influencer marketing isn't just about the Kardashians anymore. There are plenty of "regular" people with large followings that companies will pay to have access to their followers especially on TikTok.
56% of businesses are putting out more marketing emails since the pandemic began. Impressions are needed more than ever to convert potential customers into paying customers and email marketing campaigns are a big part of that.
YouTube put out an informational message ahead of their annual Brandcast event that featured a program called YouTube Greenlight which brings together a group of creators to pitch and original series based on the goals of advertisers.
Google will be implementing a new rule where marketers who create content for the health insurance industry must be certified to sell health insurance.
Have you been thinking about starting your own podcast? The time is now! With Apple turning on monetization and Facebook creating a Clubhouse clone, podcasts will have the biggest reach ever.
While the hashtag #motivationmonday is a decent one, a better one to use is #motivation. Consider using this instead to see how it affects your views and follows.
Why does the FAQ page on your website matter? Because search engines love them! Google's AI engines are compiling all this knowledge out there and spitting out this information people are performing voice searches.
If you've ever tried to create an online store by yourself, you've come across the problem of trying to choose the correct payment portal. I detail the top 3 payment portals that our clients use.
Clubhouse has exploded in popularity recently as the big guys have noticed. Spotify is rolling out a feature that's similar to Clubhouse in an attempt to capture that market. Do you think Spotify can pull it off?
Instagram TV recently launched ads in certain countries. Similar to how YouTube serves ads, Instagram TV will now allow content producers to pre-roll 15 second ads before their video. Instagram will then share a percentage of the advertising dollars with the content producer.
Let's talk TikTok. It's not going anywhere and there are 700 million monthly active users. The most used hashtag on TikTok is #FYP, which stands for "For You Page".
We're seeing a trend with Gen Z in that they love all things 90's. Want to reach this demographic? Consider using elements from the 90's.
COVID has changed how restaurants do business and will forever have a lasting effect on how business is conducted. I discuss some marketing tips to help your restaurant thrive including the use of text lines and chatbots.
Let's focus on getting five star reviews! Take time to ask your customers to go onto Google Reviews and leave you a 5 star review. These are crucial in acquiring new customers.
I want to talk to you about LinkedIn. They just rolled out Creators Mode along with other features and tweaks to their platform. I share some tips and insights on how to maximize your reach on LinkedIn.
With everyone owning a smart phone, have you looked at your mobile website lately? Your site may look great on a computer, but if it looks terrible on a mobile device and if it's not mobile friendly, you'll miss out on a lot of potential business.
For more information, visit https://lillianjamescreative.com
Have you ever wondered if you should use an emoji in your subject line? Or how about the number of words to use? I share some stats on what emails get opened and what emails don't simply based on subject lines.
For more information, visit https://lillianjamescreative.com
Sometimes as business owners, we just run out of ideas for new content. Or maybe you just don't have time to come up with new content. What I've done is repurpose old content. Maybe it's making an infographic out of an old blog post or making a video out of old research data. This saves us time in doing research since we've already done the research before.
Want more content, check out my website at https://lillianjamescreative.com
In a survey, 85% of people trusted an online review more than their mother's recommendation. Online reviews are so important in the success of your business.
For more information, visit https://lillianjamescreative.com
This week, I'm re-airing some of the most popular episodes.
TikTok isn't just for teens anymore. TikTok recently added analytics to their app so now you can see who is watching your videos so you can better understand and engage your audience.
This week, I am re-airing some of my most popular episodes.
Are you using your LinkedIn Company Page to its full potential? I suggest some changes that would make your company profile more engaging and potentially bring you more business.
This week, I decided to re-air some of the most popular episodes from the past.
Once upon a time, I wasn't the biggest fan of Facebook Groups, but now that Facebook has been pushing these online communities, I talk about how to leverage these groups to help grow your business.
This week, we decided to re-air some of our most popular and helpful episodes.
Canva could be the best tool to come out for small businesses since Quickbooks. Canva will make your life incredibly simple and take your marketing to the next level.
For more information, visit https://lillianjamescreative.com
We've talked about LinkedIn hashtags many time before, but let's talk about hashtags on Instagram. Instagram allows 30 hashtags, and it's to your benefit to use them. But coming up with hashtags can be difficult, so I give you plenty of sites to help suggest hashtags to maximize your Instagram posts.
For the longest time, Facebook has been the go-to when it comes to being able to fundraise directly on the platform. But Instagram has recently thrown its hat into the ring by allowing users to also set up fundraisers.
Does speed matter? Yes it does. Research shows that if it takes more than a few seconds for your website to load, people often hit the "back" button and move onto the next search result. It pays to have a website that loads quickly.
When we think about social media influencers, we think about people with millions of followers and large sums of money just to be mentioned. More and more, businesses are turning to micro influencers, people who have smaller followings, but just as loyal if not more.
Once looked as in impersonal, unhelpful tool, chat bots have now evolved into a resource on websites that can help visitors navigate the site and even qualify sales leads.
On today's Fix It Friday episode, we look at our own VP's LinkedIn profile. Eze Redwood recently updated his LinkedIn so I decide to take a peek to see if I can suggest any further changes to make his profile stick out.
Pinterest is boasting crazy numbers during this pandemic. They are really becoming a part of how we shop online. With this explosion, Pinterest decided to help businesses better market to their audience with a free e-book.
So what did India get first? Some TikTok-like functionalities on Instagram. With India banning TikTok, Instagram decided to roll out some features to their app that mimics features that made TikTok blow up so quickly.
Diversity, equity inclusion...let's talk about it. As marketers, sometimes we get too caught up in our target audience that we forget to be inclusive. With everything going on, LinkedIn Learning decided to offer some diversity courses for free so that businesses can be more inclusive.
What is Keen? It's Google's version of Pinterest. It's a place to curate content, share and discover. Let me know what you think.
https://lillianjamescreative.com/
https://staykeen.com/landing
For Fix Fit Friday, I take a look at DMC Service, Inc's Facebook Page and offer some constructive criticism.
https://www.facebook.com/DmcServiceInc
Let's talk about your website. I see business owners spend a ton of money on the perfect website, but they forget to ask a third party to look at the website and tell them what they do. I suggest looking at your website and answering a few questions to see if your website is as effective as can be.
Today I want to talk about local SEO. On the internet, there are over 500,000 phone books and what Google and other search engines is figured out how to rank these services. You can either update your listings at all the online directories or you can just use a service like moz.com that will update all your listings for you.
Blogging, so many are still not doing it. Blogs are important on websites for SEO and blogs are important on LinkedIn to set yourself as a thought leader.
Video is king. One of the things I noticed is that on the coasts right now, pop-ins are the next stage of video. Words, pictures, graphics. These grab attention and reinforce what's being said in the video.
You know what day it is. It's fix it Fridays. Today I look at Scott Havens' LinkedIn profile and give him some suggestions to tighten it up.
Live shows were already popular across social media and then COVID-19 hit. Live shows are kind of next-level TV...if done right. What makes it next-level is the ability to interact with your remote audience live. Let's talk about how to do your own live show and what a good show should include.
I've covered hashtags before on this show. But each platform's hashtags behaves just a little differently so let's concentrate on LinkedIn's hashtags and explore the best way to use hashtags on LinkedIn.
Today we are talking about YouTube. As one of the oldest social media sites, it's always shocking to me more people aren't on there. There are 1 billion hours of video watched every single day on YouTube.
Today, I wanna talk about setting yourself up as a thought leader on LinkedIn. This has become so trendy, but I cannot express to you how important I think it is. Thought leaders really set themselves up to be experts in their industry.
Today, we look at Turning Point Training and Development's LinkedIn profile and give Mary Ricketts some suggestions on how to have a more engaging company page.
Having a social media strategy is vital to getting your message out. I give you some quick tips on how to plan out your social media posts.
I love LinkedIn. My company gets 90% of our leads from LinkedIn. LinkedIn now has a system where you can send out 100 invites per month to like your company page.
Find out which companies best benefit from being on Pinterest and why you need to be on Pinterest.
If you're not embedding captions onto your video, you're doing it wrong. I give you reasons why you should and websites that can do this automatically for you.
Every Friday we'll be fixing a listener's social media profile. This week we take on Seck & Associates's Instagram profile and suggest some easy changes to take to the next level!
https://www.instagram.com/seckassociates/
Are you using your LinkedIn Company Page to its full potential? I suggest some changes that would make your company profile more engaging and potentially bring you more business.
TikTok isn't just for teens anymore. TikTok recently added analytics to their app so now you can see who is watching your videos so you can better understand and engage your audience.
Once upon a time, I wasn't the biggest fan of Facebook Groups, but now that Facebook has been pushing these online communities, I talk about how to leverage these groups to help grow your business.
Did you know you can create your own Instagram stickers to use on your Instagram stories? I talk about how this is done by using Giphy.
Every Friday we'll be fixing a listener's social media profile. This week we take on Josh Levin's, CEO of Empowered Electric, LinkedIn profile and suggest some easy to fix changes to take his LinkedIn game to the next level!
As LinkedIn begins to add more and more new features, stories are probably the most interesting.
So many people ask me about hashtags. The what, the why and the how. Here's a quick overview of hashtags aka the pound sign ;)
Canva could be the best tool to come out for small businesses since Quickbooks. Canva will make your life incredibly simple and take your marketing to the next level.
In this first episode, we want to talk about the basics: your social media URL's and how they are hurting or helping you!
Hang out with Aaron for less than 10 minutes and come away with some awesome and easy tips to improve your small business marketing.